• Most Topular Stories

  • Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

    Roger Dooley
    18 Jul 2014 | 7:15 am
    We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]
  • What You Can Bring To the Content Party: Digital Endurance

    David Burn
    22 Jul 2014 | 12:22 pm
    Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate. I must admit, AdPulp was in a better position six to eight years ago. We had…
  • 30 Tips for Great Digital Marketing

    Duct Tape Marketing
    Guest Post
    25 Jul 2014 | 5:58 am
    30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing:…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • 10 Technologies Changing the World

    Greg Verdino's Marketing Blog
    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
  • How Real Estate Pros Can Create Irresistible Graphics

    Rebekah Radice
    16 Jul 2014 | 5:20 am
    Imagine the unbelievable power of a group of people who do more than just like or plus one your content? Now envision an enthusiastic crowd that seeks out your content and eagerly shares it with their network. That’s what an engaged social media following plus powerful, attention-grabbing graphics can do. Not only can they build brand awareness, but also online influence as you cast your marketing net across a larger audience. The great news? Adding eye-popping images to your unique content has never been easier! Canva, in their commitment to providing a consistent stream of branded…
  • Six Types of Content and Why You Should Mix it Up! Part One

    Helen Scheuerer
    15 Jul 2014 | 10:35 am
    These days content is produced around the clock, on mass for thousands and thousands of websites. There’s technology that will write and rewrite content for you, as well as numerous ways to outsource the production of words, images and video. According to The Writer Mag: “Huffington Post publishes 1,200 pieces of new editorial content per day. In addition, 28 blog editors curate 400 blog posts in that same day. Upstart (of list and viral nostalgia fame) pumps out an average of 373 pieces of content per day. The online sports hub Bleacher Report produces about 800…
  • An Easy Guide to Cool Color Combos

    Poppie Pack
    9 Jul 2014 | 12:12 am
    Whether it’s neon, neutral, pastel or monochrome, color conveys the tone of your design and helps visually illustrate a story by evoking mood and feelings. Combining these color combos is often the hardest part, in this post we show you how to bring together the correct hues and apply them bringing harmony to your designs.   Handy Hint – Download the ‘Eyedropper for Chrome’ to help pick up the colors you like straight from the webpage. Here is a little glossary to help you with your tour, and guide you through the color families. 1Naturally Neutral ‘Linen’f1eae2  and…
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  • Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

    Roger Dooley
    25 Jul 2014 | 6:43 am
    Here’s what we discovered this week, with my own new content below: This may not be the most important new study, but it’s certainly one of the stranger ones. Research by professors at the University of California – Riverside found that Wide-faced men negotiate nearly $2,200 larger signing bonus. I suppose plastic surgery would be [...]
  • A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

    Roger Dooley
    22 Jul 2014 | 6:08 am
    Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!
  • Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

    Roger Dooley
    18 Jul 2014 | 7:15 am
    We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]
  • A Totally Bizarre Way to To Get More Phone Leads

    Roger Dooley
    16 Jul 2014 | 4:14 am
    My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]
  • Neuromarketing, From Sydney to Stockholm

    Roger Dooley
    7 Jul 2014 | 6:05 am
    We’ve got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe. Sydney. Coming up very soon is my longest trip for 2014, the Creative Fuel conference in Sydney, Australia, on July 28. My topic is Neuromarketing and [...]
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    Influential Marketing

  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
  • Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation

    15 Jul 2014 | 6:42 am
    Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics.  The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation. The story featured in this talk is about my first and biggest failure as an entrepreneur…
  • Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation

    8 Jul 2014 | 8:43 am
    I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually.  While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly.  Until now. Starting today – and every Tuesday afterwards, I plan to share a new video curated…
  • The Underappreciated Brilliance Of The Helpful Honda Campaign

    7 Jul 2014 | 10:19 am
    In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to paying for parking all day in Old Town Pasadena while covering meters with blue…
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    Marketing Apocalypse

  • The Beginner’s Guide To Web Culture

    12 Jul 2014 | 11:07 am
    Why You Need To Understand Web Culture It’s obvious that people behave differently online than they do offline. There’s a million different reasons for why that is, but those reasons aren’t really going to help you improve your marketing, branding, or growth efforts. The only question you should be asking is, “How do I leverage web culture?”, because culture is a very powerful marketing tool and because we’re really just getting started with online marketing. As with any other tool you use, you need to understand it before you can really use it to…
  • Earning Brand Addicts: A Cautionary Guide

    28 Apr 2014 | 6:42 am
    A Warning For New Businesses Customer loyalty is one of the most sought after assets in business, and rightfully so. Repeat business is essential when it comes to growing your brand and expanding your offer. Successful businesses have learned over time that loyalty comes running a good business, but what happens when brands try to build loyalty before they really build a worthy business? Because everything in business moves quickly, we’re seeing this happen more and more. Startup companies are putting just as much thought into customer acquisition and retention as they are into their…
  • Update on The Book! Yes, It’s Happening

    8 Nov 2013 | 8:19 am
    This is for anyone who was wondering what happened here and if this book is still going to happen. Short Answer: YES! I’ve had several big life events that slowed things down on my end but we’ve been able to pick up the pace recently and now have almost 100% of the contributing chapters through editing. Once I have all that information in front of me I’ll be working with our lovely editor Jeremy to fill in all the gaps between what I have written, what I had mapped out and what we got back from everyone. We’re doing it this because I wanted to get the unfiltered…
  • Social Media Customer Service Done Right

    3 Aug 2013 | 9:48 am
    A few weeks back I had a bad experience with Free Conference Call’s ‘customer service’ team via Twitter. It wasn’t a huge deal, but it was enough to warrant this post. I don’t usually like to be a complainer, but if there’s a marketing lesson to be learned I’m not above it. More recently I had a really great experience, compliments of Warby Parker. Let’s start with this… I broke my glasses. They were functional enough to sit on my face for a while but I knew I was going to need a new pair. I saw some of the really cool Instagram videos…
  • Dear Google+ … You Could Be Better

    16 Jul 2013 | 9:12 am
    Dear Google, I’ve been spending the majority of my waking hours embedded in social media for the better part of the last decade. I have a deep admiration for your company and most of the things you do. I’m writing you today to address a few concerns I have surrounding Google+. May I first start by saying that you have built an incredible social network. It offers all of the features users could ask for and also offers a beautiful interface and smooth user experience. The most recent changes have really helped it move up the highly competitive social network ladder. I love the…
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  • Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

    David Burn
    24 Jul 2014 | 9:15 am
    Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner. It all makes a lot of sense. The post Today on TV: Tide Cleans Up America’s “Dirty…
  • Today on TV: Foreigner Gets Played By Hot Pockets

    David Burn
    23 Jul 2014 | 10:17 am
    Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
  • What You Can Bring To the Content Party: Digital Endurance

    David Burn
    22 Jul 2014 | 12:22 pm
    Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate. I must admit, AdPulp was in a better position six to eight years ago. We had…
  • Three Things That Make Apps More Marketable

    Shawn Hartley
    20 Jul 2014 | 6:43 am
    You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code. Selling apps is what you do to pay the rent. Contrary to popular belief, apps do not sell themselves. People do. For that to happen, your app has to be marketable. Find out what the market actually wants If you…
  • Jordan Brand Salutes Derek Jeter with RE2PECT

    Shawn Hartley
    15 Jul 2014 | 7:00 am
    Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker. The post Jordan Brand Salutes Derek Jeter with RE2PECT appeared first on AdPulp.
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    Marketing Darwinism

  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
  • Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

    Paul Dunay
    15 Jan 2014 | 10:00 am
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world. Now there is a…
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  • Dulux: Bush, Armstrong, Nixon

    24 Jul 2014 | 2:08 pm
    PrintDuluxThey have weapons of mass destruction. Superior hiding power, for better cover-ups. I do not take performance-enhancing drugs. Superior hiding power, for better cover-ups. I am not a crook. Superior hiding power, for better cover-ups.Advertising Agency:Noah's Ark, Lagos, NigeriaExecutive Creative Director:Lanre AdisaCreative Director:Abolaji AlausaCopywriter:Abolaji Alausa, Seyi OwolawiDeputy Creative Director:Ariyo BamideleArt Director:Kanso OgboluRetoucher:Kanso OgboluIllustrator:Gabriel OlonisakinAccount Manager:Yetunde Ogunsola
  • Fnac: Fathers Day

    24 Jul 2014 | 12:21 pm
    PrintFnac60 years in the world. 15 years in Brazil.Advertising Agency:OFF­ Publicidade e propaganda, São Paulo, BrazilCreative Director:Andrei IvanoffCopywriter:Andrei IvanoffArt Directors:Flavia Wolpert, Daniele ChiarantiniMedia Director:Carlos QuerinoClient Services:Caline Fonteneau, Monica Negrini Lepri
  • Ecuatoriano Suiza: Michael, Steve, Christopher

    24 Jul 2014 | 12:21 pm
    PrintEcuatoriano SuizaYou never know where the danger is.Advertising Agency:Norlop JWT, Quito, EcuadorChief Creative Officer:Mariano PonzanoCreative Director:Ivan CoelloArt Director:Emilio SilvaCopywriters:Mariano Ponzano, León PérezPhotographer:Andrés Arrata
  • El Ropero: Second Chance

    24 Jul 2014 | 12:02 pm
    Outdoor, PrintEl RoperoAdvertising Agency:Sancho BBDO, Bogotá, ColombiaCreative Director:Hugo Corredor, Giovanni MartínezSenior Copywriter:Andrés NoratoSenior Art Director:Claudia MurilloPhotographer:Ale Burset, Ale BursetAccount Executive:Monica NietoPost:Diego SperoniProduction:F16 Producciones
  • Kimd App: Light

    24 Jul 2014 | 11:11 am
    Film, OnlineKimdToday people have a special relationship with their smartphone luminosity. In some environments like concerts, this is important to switch this light off. Kimd is a simple app that was created specially for dark environments like concert halls. when you launch the app, your screen luminosity decreases and you are ready to take beautiful pictures of your favorite artist or band. don’t disturb the crowd around you and don’t worry about your flash going off, Kimd won’t use it. Concert goers, take pictures and videos without disturbing the crowd, be…
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    12 Most

  • 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter

    J. P. Reynolds
    22 Jul 2014 | 5:00 am
    12 Most HE6TKNU4H59Q By J. P. Reynolds When not giving seminars on interpersonal communication skills, I’m officiating non-denominational wedding ceremonies. (Long story for another kind of post!) Recently, I attended a networking event for wedding professionals. Jack (name changed), the keynote speaker, was introducing a new website aimed at the Millennial bridal market.   Within minutes of Jack’s […]
  • 12 Most Gumptious Ways to Display Grit in Your Writing

    Daphne Gray-Grant
    21 Jul 2014 | 3:15 am
    12 Most HE6TKNU4H59Q By Daphne Gray-Grant There’s one talent more useful to writers than the ability to dream up sensational story ideas, write quickly and fluently, and sit at a computer for hours without losing their minds. It’s called grit. Do you have it? Take this very quick quiz  to find out. The website doesn’t say it, but I’m […]
  • 12 Most Tranquil Reasons to Take a Social Media Vacation

    Susan Silver
    18 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Silver   Have you felt that 24 hour drive to post and share your life on social media? Sometimes I think our media consumption fills a void in our lives. What if we stared into that void instead of ignoring it? What would we discover? Are there benefits to going off the grid? […]
  • 12 Most Hard Truths You Need to Know When Taking the Road Less Traveled

    Alden Tan
    17 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Alden Tan   When we hear about taking the road less traveled, people tend to think it’s a passionate path to glory or your dream. That is true, but what a lot of us don’t see are the hardships that come along with it, hardships which can scare anyone off. Hence the lonely road it […]
  • 12 Most Profound Life Lessons I Learned From Stephen Covey

    Bushra Azhar
    16 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Bushra Azhar   Although Stephen Covey has moved on from this world, his words have inspired many and remain a beacon of light for those searching for truth and inspiration in personal and professional life. I am a huge fan of his teachings — his lessons of empathy and the importance of listening have not only […]
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    Evangelist Marketing Institute

  • When We Are Bold

    Alex Goldfayn
    21 Jul 2014 | 2:01 am
    Customers are trained to contact us when they need something, or when there is a problem. Nobody calls when we’re doing a great job for them, because that’s expected, and, in turn, taken for granted. So we get a significant influx of negative feedback, from a very small minority of our customers. The great majority of our customers are very happy with our work. We must seek out these positive thoughts, feelings and feedback from our customers. When we hear the wonderful ways our happy customers perceive us, we become bolder. And when we are bold, we are confident. We take more…
  • Killing Commodity Status

    Alex Goldfayn
    14 Jul 2014 | 4:14 am
    This morning I’m delivering a keynote to more than 1,000 people for the AmericanHort association — the largest horticultural association in the US. It’s titled Kill The Commodity, and the organizer selected the title. Most companies in competitive spaces are perceived as commodities — a printer is a printer, right? Doors are doors, construction is construction, and distributors are distributors. The problem is that when the market views you as a commodity, all you have to compete on is price, and life is very difficult. That’s why people in commodity businesses…
  • Awareness

    Alex Goldfayn
    7 Jul 2014 | 12:02 am
    Think about your typical customers: on average, what percentage of your entire range of products and services are they aware of? I ask every audience, client and prospect this question, because it is the single lowest hanging fruit for revenue. Answers range between 5% and 50%, but almost never higher. People cannot buy what they do not know about. We think about everything we offer, because it is our job. But our customers have their own jobs. And even if we’ve told them (repeatedly!) about the other products and services they can buy from us, they are probably not aware of them. How do we…
  • Help People, Even In Your Marketing

    Alex Goldfayn
    30 Jun 2014 | 12:23 am
    Just like your products and services, the best marketing helps people. It doesn’t pitch, propose, push, prod or promise. Rather, it demonstrates your outstanding value to your customers and prospects. It offers ideas, tools, techniques, approaches, and advice for improvement. If you sell products, help your market get the most out of them. If you sell services, teach people how to improve in your area of expertise. Think about your market: as a group, where are they falling short? What are they doing incorrectly that can be bettered? Right now, make a list of a half-dozen such areas.
  • The Personal Communication

    Alex Goldfayn
    23 Jun 2014 | 9:54 am
    In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the number is dwarfed by group mailings, blasts, conference calls, and, yes, social media sharing. I like writing with fountain pens, so every week I send several hand-written personal notes. Nearly every recipient comments how nice — and rare! — it is. We’re supposed to be communicating more than ever, but…
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    Conversation Agent - Valeria Maltoni

  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
  • Happy Birthday to Me

    Valeria Maltoni
    19 Jul 2014 | 4:30 am
    Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • When Science, Customer Service, and Human Subjects Research Collide

    Valeria Maltoni
    18 Jul 2014 | 2:45 am
    Two points of note on research about human subjects to provide better service experiences: Social media platforms and the technology companies that produce our shared social playgrounds blur the boundaries between practice and research. They (we?) have to, in many cases, to improve the products that companies provide users. That’s no easy thing if you’re in the business of providing a social experience through your technology! But that does not exempt companies, any more than it exempts researchers, from extending respect, beneficence, and justice to individuals sharing their daily…
  • Warby Parker's CEO on Disruption and Consumer Experience

    Valeria Maltoni
    17 Jul 2014 | 2:45 am
    Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. Neil Blumenthal co-founded Warby Parker# out of his apartment in Philadelphia in 2009-2010 to create an alternative to three problems: rising prices of glasses a mediocre customer experience low innovation in the sector In the process, he learned a thing or two about what makes a good business work (B Corporation) by designing a product and experience that together make the marketing built-in. They sold their first inventory in 3 weeks and had 20,000…
  • Identity and the Internet

    Valeria Maltoni
    16 Jul 2014 | 2:45 am
    Google just announced# that it has dropped the real name restrictions it placed upon users of its Google+ social network. It is confusing to people when policies or rule change without a clear understanding of the impact on what is possible that was not before. Because we are constantly negotiating sense-making (as in "what does this mean to me"?) with next steps (as in "what I should do"), this change in policy prompts a reflection on the nature of identity on the Internet. So I went back to my notes from a post written more than three years ago by one of Twitter co-founders: “I've found…
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    IDA Concpts

  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
  • California Small Businesses Poised For Growth in 2014 [Infographic]

    Damian Davila
    24 Jun 2014 | 12:00 am
    California Small Businesses Poised For Growth in 2014 Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014. In the following infographic from the California Bank and Trust provides the results from the California Small Business Survey. Some important findings are: 72% of small business owners said the rise in the minimum wage would have a neutral or positive effect on their business 53% of small businesses plan to hire new employees in 2014 63% of small businesses are expecting…
  • You Don’t Have ADHD, You Have A Thousand Obligations: Finance Apps That Help

    Damian Davila
    11 Jun 2014 | 5:21 pm
    So the first of the month flitted by. As did the fifth, and then subsequently the month ended. Oh, months, will you ever change your ways? No. Somewhere between the mortgage or rent, the utilities, the Lowes card, the Capital One, the Care Credit for the cats, of course the car payment and insurance, and let’s not forget Junior’s daycare, somehow something slipped through the cracks of your airtight system… you know, that one notebook you keep on the kitchen counter. It’s not working, and also, it has spaghetti sauce and your dad’s pulmonologist’s phone number scribbled on it for…
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    MarketingProfs How-To Articles

  • The New Anti-Spam Law in Canada: A Primer for Email Marketers

    25 Jul 2014 | 7:00 am
    If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law. Read the full article at MarketingProfs
  • #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!

    25 Jul 2014 | 7:00 am
    Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet. Read the full article at MarketingProfs
  • Seasonal Search Trends by Industry

    25 Jul 2014 | 6:00 am
    The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn. Read the full article at MarketingProfs
  • When Being Banned Becomes a Big Win: Four Lessons From Beats by Dre

    24 Jul 2014 | 7:00 am
    Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones--and the brand's victory despite the setback--holds some important lessons. Read the full article at MarketingProfs
  • Car Tech: Time for Automakers to Get in the Fast Lane

    24 Jul 2014 | 7:00 am
    The phrase "latest innovation" is almost a misnomer in the automotive space. By the time a new feature is announced, it's already years behind what tech giants like Apple and Google are doing. Read the full article at MarketingProfs
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  • Friday Odds and Ends

    Patrick Coffee
    25 Jul 2014 | 1:40 pm
    -Paris Hilton pretends to eat some fries and tries desperately to prove that she’s still relevant in this 72andSunny spot for Carl’s Jr. (which we call Hardee’s). - A recently departed Saatchi & Saatchi LA CD might just be the guy behind ”Brutha Ray.” -Cisco Systems named MRM//McCann its global demand generation AOR. -Google bought streaming service Twitch for a billion bucks, giving even more people new ways to skip your ads. -How do agency bosses respond to students’ requests for internships? Fairly well (in the UK, at least). -”Is it just me,…
  • Most Popular Posts from the Past 7 Days

    Patrick Coffee
    25 Jul 2014 | 1:12 pm
    McDonald’s Has 18 Months to Rebrand…or Else Venables Bell and Reebok Serve Up a Side of Bacon Staffing Changes at R\GA New York Two TBWA Staffing Updates TBWA\MAL Spreads the Love for Apple President\CEO Out at Y&R Canada WK+NY Taps Fred Armisen in Latest for Heineken New Career Opportunities Daily: The best jobs in media.
  • Thinking Small with Nike Free and Publicis Uruguay

    Keith Rose
    25 Jul 2014 | 12:21 pm
    The folks at Nike know that good things often come in small(er) packages. This spot from Publicis Impetu, Uruguay shows how travel-friendly and flexible the Nike Free 5.0 shoe really is by using a little hands-on DIY craftsmanship to showcase a smaller, greener box that for those “most flexible shoe ever” kicks. If pod hotels can inspire endless trend stories, then sneaker boxes can downsize too…and now wearers will have fewer excuses for not bringing their sneakers along on a trip. It’s true that these boxes will only come with certain “special editions”…
  • Surf’s Up for Samsung and 72andSunny

    Keith Rose
    25 Jul 2014 | 11:25 am
    They had us at that cover of “Absolute Beginners.” But check out the rest of this spot, entitled “Every Day is Day One” from 72andSunny Amsterdam and Samsung. Directed by Mark Malloy, this ode to all things surfing stars an even mix of seasoned pros like Kelly Slater and new surfers facing the waves for the very first time. Created to promote Samsung’s sponsorship of the Association of Surfing Professionals World Tour, the campaign was filmed in Iceland, Fiji, India, and New York with each location channelling the peaceful yet powerful pull of the sea. We would…
  • Agencies Enter Legal Battle Over Campaign Credits

    Patrick Coffee
    25 Jul 2014 | 10:28 am
    Earlier this week, your AgencySpy found itself in the middle of what could become a legal battle between two independent shops. It all started when we noticed a spot for a company called VidAngel on our sister site Ads of the World. The post itself originally gave top creative credit to Ackermania Creative, the online video marketing wing of Ackerman Bros. Entertainment perhaps best known for its work on those viral Poopourri spots. Here’s the ad itself again: After we posted on it, we received an email from The Harmon Brothers, the other studio that worked on the Poopourri campaign…
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    Search Engine Journal

  • Facebook’s Daily Active Users Are Up By 19 Percent by @mattsouthern

    Matt Southern
    25 Jul 2014 | 11:17 am
    Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most notably, compared to last year there is a 19% increase in daily active users, bringing the total count to 829 million users. Second quarter revenue was up a whopping 61% increase compared to last year, at $2.91 billion compared to $1.81 billion this time last year. Mark Zuckerber, Facebook CEO, said about his second quarter performance: We had a good second quarter… Our community has continued to grow, and we see a lot of opportunity…
  • Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free by @mattsouthern

    Matt Southern
    25 Jul 2014 | 10:49 am
    Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks. Sitelinks are used to connect people to the content they need by linking to specific pages on your website with a direct link from your ad. Dynamic sitelinks are automatically generated sitelinks that appear below your ad text. Google describes this as another example of “AdWords tools adding value to your ads while saving time and simplifying campaign management.” Google cautions that impression share for dynamic sitelinks will be low, so you should still continue adding and optimizing…
  • Facebook Responsible For Almost 24% of Overall Site Visits by @dannywong1190

    Danny Wong
    25 Jul 2014 | 9:03 am
    Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we reveal data that demonstrates Facebook’s absolute dominance as the leading driver of social referrals to sites across the web. Year-over-year, its “share of visits,” a percentage of overall traffic — direct traffic, social referrals, organic search, paid search, etc. — sites received, skyrocketed, even as it has decreased brands’ organic reach. This April, we crowned…
  • SEO 101: How Important is Site Speed in 2014? by @albertcostill

    Albert Costill
    25 Jul 2014 | 5:33 am
    Even incredibly patient people can’t stand waiting in lines – whether that’s at the bank, airport, or pizzeria. We either get bored or angry that it’s taking longer than expected. In fact, businesses learn all about this in Queuing Theory – which uses data to determine if a business should hire more employees or add an additional elevator shaft. This theory has more recently been used in analyzing web servers. Why? Because waiting for a website to load is no different from waiting in line for a delicious slice of pizza. We want that pizza now. And if it takes too […] The post SEO…
  • The Ultimate Guide to Competing with Content by @mvolpe

    Mike Volpe
    25 Jul 2014 | 4:05 am
    I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K. Rowling novels, so you can’t just craft a single blog post or video and think you’re done with your content strategy and execution. Winning with content starts with the recognition that you need to earn people’s attention, not rent it. To earn attention, you need a content strategy that is truly remarkable, deeply relevant, and easily accessible to your target…
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  • Designing the Unseen Details

    25 Jul 2014 | 2:14 pm
    Superior design means getting little details right — even the parts that no one can see. In his landmark biography of Steve Jobs, Walter Isaacson tells the story of Jobs’s obsession to detail in the design of the breakthrough Apple II personal computer, down to the engineering of the power supply inside the computer. Jobs wanted the Apple II to provide power without needing to use a fan inside the unit because he believed fans were distracting. So he hired an engineer named Rod Holt, who created a new power system that was more efficient and superior to a fan-based supply.
  • How Four Teens Taught Brands a Real-Time Marketing Lesson

    15 Jul 2014 | 2:58 pm
    You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets of Omaha are more than a passing story. They have taught brands a valuable lesson about how to do real-time marketing right. As reported via an interview with CNN, on July 13, White, with the help of his friends Luke Koesters, Jacob Murray, and Drew Tvrdy, captured what appears to be a fortuitous brush with fame.
  • New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

    7 Jul 2014 | 9:28 am
    Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark Horses: Digital Tactics for Customer Acquisition, examines how companies use digital to acquire customers (beyond awareness building). Content marketing emerges as an essential priority along with email marketing, social media, and search engine optimization. Workhorses and Dark Horses counsels brands to apply content systematically across…
  • Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

    1 Jul 2014 | 6:23 pm
    Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is a digital workhorse, popular for awareness building, and customer acquisition, conversion, and retention. And referral marketing, not used as widely as other tactics, provides an especially strong payoff for its practitioners. My report suggests to marketers that acquiring customers in the digital era is like creating a mosaic: to…
  • 7 Ways to Make a Content Junkie Cry

    20 Jun 2014 | 5:07 pm
    I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter’s Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat content buffet. I even check my Facebook and LinkedIn feeds before I’m fully conscious of being awake in the morning. So it takes a lot (and I mean a lot) to lose me as an audience. And yet, some content publishers are trying very hard to do just that by polluting the digital world with tired, annoying content ranging from clickbait headlines to quizzes…
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    Tom Peters

  • Some StuffTweets18 July 2014

    Tom Peters
    21 Jul 2014 | 1:04 pm
    Brief snippets FYI … Topic ONE: Generational management. I’m sick-to-death of the “How do we manage ‘Gen Whatever’” bullshit. My response thereto: As leader, commit yourself fully to helping everyone grow every day. Gen A. Gen B. … Gen X. Gen Y. Gen Z. Nothing new. Damn it. People you work with can smell your […] The post Some StuffTweets18 July 2014 appeared first on Tom Peters.
  • Detroit

    Shelley Dolley
    18 Jul 2014 | 7:36 am
    Did you see the recent article, “The Post-Post-Apocolyptic Detroit”? Before I met Tom Peters, I lived in Detroit. My husband had an idyllic, cookie-cutter suburban ’60s upbringing there with a family full of auto workers. All his grandparents were immigrants, happy to see their children thrive in post-WWII Detroit. He spent the ’80s in downtown […] The post Detroit appeared first on Tom Peters.
  • “Mastery”Total Real Estate TrainingAnnual Education ConferenceSydney, 15-16 July 2014

    Cathy Mosca
    15 Jul 2014 | 6:09 pm
    Tom is addressing a group of the most successful realtors in Australia and New Zealand. He and Rupert Murdoch are the principal keynoters. (Mr. Murdoch is in town to, among other things, celebrate the 50th anniversary—15 July—of the launch of his national newspaper, the Australian.) “The pattern is one I’m familiar with,” Tom says of […] The post “Mastery”Total Real Estate TrainingAnnual Education ConferenceSydney, 15-16 July 2014 appeared first on Tom Peters.
  • Excellence. NO EXCUSES! Update

    Cathy Mosca
    6 Jul 2014 | 5:58 pm
    Tom has continued to tinker with his now super-sized document, Excellence. NO EXCUSES! He asked the opinion of his Twitter followers, and they approved the addition of “Moral Bedrock of Management,” available here. It is now item number 6 in this latest version of Excellence. NO EXCUSES! We encourage you to download it, or one […] The post Excellence. NO EXCUSES! Update appeared first on Tom Peters.
  • New Master Slideset

    Cathy Mosca
    3 Jul 2014 | 7:22 am
    After a year of self-education, Tom has lots of new observations to include in his Master slides. Get the newest PPT here, or on The post New Master Slideset appeared first on Tom Peters.
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  • Bad Job Board Titles

    Aaron Brazell
    25 Jul 2014 | 6:43 am
    Human Resources personnel. You gotta love ‘em. They’re the people who make sure you get paid every week, or biweekly or however often you get paid. They’re the ones who you talk to when you have a complaint about another employee. HR personnel are also, generally, responsible for posting job reqs. If you go to […]
  • Entrepreneurial Priorities if You Don’t Want to Despise Yourself at Age 80

    Aaron Brazell
    2 Jun 2014 | 8:57 am
    With the exception of a general, “We’re hiring” post a few days ago, my site has been largely neglected for the past year. It’s not that I don’t want to write. I do. And it’s not like I don’t have things to say because, if you know me, I do. I really do. And it’s […]
  • Looking for a Top Notch WordPress/PHP Developer

    Aaron Brazell
    21 May 2014 | 3:12 pm
    If you’re in Baltimore and are a developer, or if you are in Baltimore and know someone who is a developer… Heck, if you’re in DC and are a developer or know a developer, we need you. (You can be to work in under an hour on the MARC train).Some of you know what I […]
  • 9 Years of Blogging: Lessons from the Trenches

    Aaron Brazell
    20 May 2013 | 11:46 am
    It is May 20 today and that means two things. First, it’s the 5 year birthday of this handsome boy. Without a doubt, his day will be filled with belly rubs and snacks… as it should be. But secondly, this is my 9th anniversary of blogging. It’s also the 9th anniversary of me installing WordPress […]
  • I hate social networking

    Aaron Brazell
    1 May 2013 | 5:21 pm
    I hate social networking. I despise it. All of it. For me it’s a tool (like me, some would say). “But, Aaron. You have 1500 friends on Facebook and nearly 10,000 on Twitter. You’re lying.” Oh but I’m not. I used to love social networking. I used to travel to conferences where other social media […]
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    Brand New

  • Linked: Responsive Logo Test

    25 Jul 2014 | 7:09 am
    Link Clever juxtaposition of responsive web design and logos that can work with more or less elements. By Joe Harrison.
  • Noted:

    25 Jul 2014 | 6:36 am
    R and P, Sitting in a Tree… "In December 2012, Ratner and Australian media mogul James Packer formed a joint venture, RatPac Entertainment. The firm will produce independent films and co-produce big-budget films with a major studio.[19] RatPac and Dune Entertainment formed a film investment vehicle, which in September 2013, entered a multi-year, 75-film co-financing partnership with Warner Bros." (Source: Wikipedia) No link available. Design by: Logo: Chermayeff & Geismar & Haviv (New York, NY)Animation: Grand Jeté (Los Angeles, CA) Opinion/Notes: Nice solution for…
  • Reviewed: Friday Likes 94: From Fork, Adrien Grant Smith Bianchi, and Dot Dash

    25 Jul 2014 | 4:03 am
    From Fork, Adrien Grant Smith Bianchi, and Dot Dash Today we have a food-themed set of Friday Likes and a game of Two Truths and a Lie, with one of these projects from Moscow, Paris, and London, not being real Mary Wong Noodle Bar by Fork A new noodle bar, Mary Wong, in the city of Rostov-on-Don in Russia aims to capture the "dizzying nights in Tokyo and New York" through an identity and materials with pitch black backgrounds, concentric lines, and extra colorful splashes of bright color in the shape of minimalist animal silhouettes. Designed by Moscow-based Fork, this project has a wonderful…
  • Linked: Generic Logos

    24 Jul 2014 | 6:14 am
    Link A comprehensive and substantiated collection by Giovanni Tondini of generic logo tropes.
  • Noted: New Logo for HelloSign done In-house

    24 Jul 2014 | 6:07 am
    Not Your Parents' John Hancock (Est. 2012) "HelloSign provides the core business infrastructure of fast, secure and legally binding eSignatures for businesses and their customers. Trusted by hundreds of thousands of people, HelloSign has combined the simplicity of a consumer product with business grade electronic signatures." Design by: In-house (Aaina Sharma, Creative Director) Opinion/Notes: Here is a nice companion to today's FourSquare redesign: going from a bland, generic lowercase wordmark to a solid uppercase wordmark and adding a fetching icon. It's a good, maturing update and the…
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    Brian Solis

  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
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    Branding Strategy Insider

  • Brand Keys To Redefining A Category

    Mark Di Somma
    25 Jul 2014 | 12:10 am
    Some things are too big to fight. If you’re planning to redefine a whole category for example, then, unless you’re already a market leader, plan on a big outlay and a long runway. You’re literally battling the millions others have already invested to define what it is, what it means, who it’s for, where it’s found, who the key brands are, what the products and services generally cost and so much more. If your brand’s competitive advantage is predicated on breaking one of those fundamentals, be very aware of the fight you’re buying: You’re battling the pigeonhole that your…
  • How To Identify And Capitalize On Brand Weakness

    Mark Di Somma
    24 Jul 2014 | 12:10 am
    Every brand has two vulnerabilities from an activity point of view: what it’s doing (because that makes its strategy more visible to its competitors) and what it’s not doing (because in failing to act, it generates opportunities for others to do so). Nothing startling there. But Derrick Daye mentioned something recently that I think we need to pay more attention to: the opportunities for “competitive intelligence” – understanding and responding to the underlying attitudes inside a rival brand and the implications of those dynamics competitively. Here’s three examples of things to…
  • Corporate Strategy Success Guide

    Mark Di Somma
    23 Jul 2014 | 12:10 am
    This fabulous article by Charles Roxburgh is a must read for every decision maker responsible for deciding the fate of a proposed strategy. It explores in fascinating detail how the brain tricks leaders into making “rational” decisions that are nothing of the sort. In fact, it reveals that all of us work to a set of biases that we must consciously resist. Roxburgh’s work is a sobering reminder that rogue decision making is alive and well. Much of what he describes in terms of European financial services is equally applicable to what happens in many other fields and markets. In…
  • Brands Must Proactively Build Systems Of Trust

    Walker Smith
    22 Jul 2014 | 12:10 am
    As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes, that bank becomes insolvent. A run is sure to ensue. Nobody wants their money in a bank with even the slightest chance of losing it. The mere mention of trust spooks people. Financial regulators know this. Saving banks from having to ask for trust is one of the main purposes of deposit insurance. Government guarantees that all account losses will be made whole give troubled banks a turnaround chance they wouldn’t get if they had to ask customers…
  • Retail Brand Strategy: Role Of The Flagship Store

    Mark Di Somma
    21 Jul 2014 | 12:10 am
    As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by location how a…
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  • Biggest Stories of the Week

    Patrick Coffee
    25 Jul 2014 | 2:03 pm
    Uber General Manager: PR Is a Waste of Money Journalists Spend Less Than One Minute Reading Each Press Release Ann Friedman of New York Defends ‘PR Girls’ Everywhere AP MH17 Tweet Traumatizes English Teachers, the World Startups and PR: a Mutual Distrust Club That Doesn’t Need to Exist New Career Opportunities Daily: The best jobs in media.
  • Roll Call: Hearst, Maroon PR and the PRSA

    Patrick Coffee
    25 Jul 2014 | 1:59 pm
    Jason Chupick, who you may know as the co-founder of a certain weblog covering the public relations industry, joined Hearst as Director of PR for Hearst Magazines Digital Media, reporting to the President of the division and to the VP of PR. The digital unit of Hearst Magazines is dedicated to creating and implementing the digital strategy for the company’s magazine brands and other sites including Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping etc as well as digital-only sites such as and The company also includes iCrossing, a global digital…
  • STUDY: How Many Brands Would You Call ‘Friends?’

    Patrick Coffee
    25 Jul 2014 | 1:00 pm
    Is your favorite brand the kind that you might call…your best friend? How many brands would even qualify as casual acquaintances? And which ones do you come back to again and again like a well-worn pair of pants? Yes, these are ridiculous questions–but they’re also very serious, because their answers go a long way toward determining where the average John or Jane spends his/her money. A new survey of more than 4,000 consumers worldwide by IBM-owned email marketing tech provider Silverpop addresses the very real idea that every business should personalize its service as much…
  • JustReachOut Thinks It Can Beat Your Startup Pitches

    Patrick Coffee
    25 Jul 2014 | 11:40 am
    This week, we’ve witnessed the further evolution of the “do tech startups even need PR?” debate. Uber’s General Manager Chris Nakutis gave the concept a big thumbs down while contributor Paul Wilke of Upright Position Communications presented ways to try and dispel the sense of inherent distrust between the two parties. Today, TechCrunch let us know that yet another company called JustReachOut wants to replace you(!) by making the email pitching process a little easier for those startup folks. We can tell you’re curious… (more…) New Career…
  • Obama Administration Locks Out White House Press Corps (Again)

    Shawn Paul Wood
    25 Jul 2014 | 11:01 am
    In a word… Yes! To quote a poet laureate somewhere in the annals of baseball, “It’s like deja vu all over again.” You may recall a story last week about journalism groups, led by the Society for Professional Journalists, demanding the Obama Administration open up the doors to give them the access they were promised almost seven long years ago. Now, someone in the White House is at it again. And this time, it gets even shadier because the meetings in question concerned two top Democratic Super PACs. (more…) New Career Opportunities Daily: The best jobs in media.
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    Duct Tape Marketing

  • 30 Tips for Great Digital Marketing

    Guest Post
    25 Jul 2014 | 5:58 am
    30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing:…
  • Social Media Marketing for Lead Generation

    Guest Post
    24 Jul 2014 | 10:07 am
    Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird– Enjoy! photo credit: whoohoo120 on Flickr Let’s say you’ve devised the perfect marketing strategy for your small business, a photograph business. It involves placing ads in papers and passing out business cards. The business comes in, and for a while things are good. After a few more months, however, it seems that the leads have dried up.
  • Weekend Favs July Nineteen

    John Jantsch
    19 Jul 2014 | 4:12 am
    Weekend Favs July Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Part of my presentation at World Domination Summit Good stuff I found this week: Briefmetrics – Weekly email report for your Google Analytics…
  • SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

    Guest Post
    18 Jul 2014 | 8:58 am
    SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy! These days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes on. So, it should come as no shock the role that organic SEO plays in your website’s discoverability, even over paid alternatives like pay-per-click.
  • Using Forums to Market New Products and Services to Existing Customers

    Guest Post
    18 Jul 2014 | 4:42 am
    Using Forums to Market New Products and Services to Existing Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Patrick Clinger – Enjoy! Businesses of all stripes are always looking for new customers to buy their products or services. However, sometimes businesses ignore the best place to look for new sales:  through customers who have already purchased products and services in the past.  Tapping into your existing customers to boost your sales is smart…
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    Dose of Digital

  • What “Big Pharma” Can Learn from “Little Startups”

    Jonathan Richman
    14 Jul 2014 | 6:23 am
    First things first, hello. If you’re a new reader to the blog, you probably don’t remember me, but if you’re a veteran, you just might. It’s me, Jonathan Richman, the original founder and author of Dose of Digital back for a guest posting. After a couple of years out of healthcare (and away from the blog) at a startup focused on the restaurant industry, I’m back in the healthcare business. I recently left the startup…turns out I missed you all and felt like there’s more I can contribute to the healthcare industry. More on what I’m up to at the…
  • “Journalism”

    Bill Evans
    23 Jun 2014 | 7:39 am
    My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link
  • 5 Key Takeaways From the FDA’s Draft Guidance On Presenting Risk/Benefit With Character Limitations

    Bill Evans
    19 Jun 2014 | 6:59 am
    The FDA recently released two documents providing draft guidance on the utilization of particular aspects of social media. The first was entitled, Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices. The second was entitled, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, which is the focus of this post. While not as clear or concise as their other previous guidance releases, there are 5 key things digital marketers need to be aware of, some of…
  • 5 Key Takeaways From the FDA’s Draft Guidance On Correcting Independent Third-Party Misinformation

    Bill Evans
    18 Jun 2014 | 9:33 am
      Yesterday the FDA released not one, but two documents providing draft guidance on the utilization of particular aspects of social media, entitled Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices, which is the focus of this post. The other, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, can be read about in another posting. In keeping with the tradition of most of these releases, these guidelines are drafts and may change over time,…
  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
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    Go Media - Your Design Destination

  • Tutorial: Designing a Digipak Layout for Campfire Conspiracy

    Jeff Finley
    24 Jul 2014 | 4:00 am
    I’m going to show you how I designed the digipak for my band Campfire Conspiracy‘s debut album. If you’ve been following along I’ve written design tutorials about art I’ve created for the bands I’ve played in. You’ve probably seen the band logo tutorial I wrote a year ago about our occult-looking logo. I’m happy to say that we have released our debut full length album “Secrets”. Listen to it while you read the rest of this article. Secrets by Campfire Conspiracy Digipak Concept The art direction for the album wasn’t based…
  • How to Start Your Own Clothing Line: Introducing the Apparel Design Start Here Pack

    Go Media
    22 Jul 2014 | 6:12 am
    Start Your Own Clothing Line with Our Apparel Design Start Here Pack Want to start your own clothing line? Look no further. Your career starts right here with our Apparel Design Start Here pack. The pack is chock full of the industry’s best tips, tricks, strategies, secrets, tutorials, tools, mockups and other essential weaponry you’ll need to go from novice to top dog in days. We included 6 of our must-have products together, including: How to Launch Your T-Shirt in Less Than a Day Tutorial eBook: 15 Awful Mistakes Designers Make in the Music and Apparel Industry Thread’s Not Dead:…
  • Improve Your Skills and Get Your Hands Dirty: 6 Must-Attend WMC Fest Workshops

    Go Media
    21 Jul 2014 | 6:27 am
    WMC Fest Workshops Learn new skills and get your hands dirty in this year’s Weapons of Mass Creation Fest small group workshops. Because seating is limited, a separate admission fee is required to attend. Learn More about WMC Fest Workshops Here are our 6 Must-Attend Weapons of Mass Creation Fest Workshops - 1. What’s New in Creative Cloud Learn some tips and tricks in Photoshop, Illustrator, and InDesign Whether you work mostly on print projects, or you’re more of a jack-of-all-trades, the one thing we all have in common is that there just aren’t enough hours in the day. This…
  • LeBron’s Comeback: How Illustrator Robert Carter Designed the King’s Return to Cleveland

    Heather Sakai
    17 Jul 2014 | 8:41 am
    Interview with Robert Carter of Cracked Hat Design As you all well know, the Cleveland pride is bursting through the walls of Go Media, where we sit only 2 miles from Quicken Loans Arena, new (and old) home to LeBron James. On July 11, we sat with bated breath, awaiting the news of his possible return to our great city. Then there it was. Sighs of relief filled the office. (Particularly mine). He was back. Saturday came and we were in for a different treat, this a designer’s dream. While folks say print has come and gone, this, the LeBron coverage in the Plain Dealer proves to us yet…
  • Video Game Creation in Cinema 4D: “The Mims Beginning”

    Dan Heilman
    16 Jul 2014 | 6:44 am
    Meet the Mims What do you get when you combine a spaceship full of cuddly space creatures with an island populated with beings who might not be so friendly? In the case of “The Mims Beginning” you get a homemade game made by a group of independent developers in Poland and paid for with a crowd-funding campaign. The game’s carnivores each have their own special power, but they can be beaten by such PSI powers as burn, blast, bolt, slow or cage. For 21-year-old graphic designer Jakub Machowski, “The Mims Beginning” is the result of a teenage hobby that has become a profession. Created…
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    Digital Influence Mapping Project

  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
  • Get Creative While It’s Hot: Cannes Lions 2014

    John Bell
    26 Jun 2014 | 4:57 am
    For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by the agencies who made them, but that's a pain. Now, a subscription to the Cannes Lions archive is definitely a valuable investment but for a limited time you can browse through some of the world’s most interesting advertising/marketing creative. Actually, there are a number of resources that will help you get caught up on what happened and was shown at…
  • 3 Great Ideas from Cannes Lions 2014

    John Bell
    23 Jun 2014 | 4:02 am
    The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And a lot of inspiration is floating through the air. No matter the pomp and circumstance of a global festival on advertising, there are great ideas that get shared. Many win awards. There were three creative ideas that caught my eye as I browsed through the tons of creative from the comfort of my new Connecticut home. A Way to Change Deadly Behaviors Last year, one…
  • What Does Innovation in Marketing Look Like at Cannes 2014

    John Bell
    9 Jun 2014 | 4:07 am
    The 2014 Cannes Lions is coming up. Bono will speak as will a host of others (happier to have seen Lou Reed last year, personally). Beyond the frenzy of awards, late night parties and an unhealthy dose of "fomo", there are tremendous innovations in marketing revealed each year. I attended last year and was surprised at how much terrific work was shown there. Unlike most of the folks in attendance, I spent hours browsing through the case studies on display in the basement of the Palais.  This year will be no different. While advertising awards shows can be criticized as overly…
  • 3 Ways to Connect Marketing, Journalism and Company Cultures

    John Bell
    27 May 2014 | 4:30 am
    A journalist, marketer and a senior vice president walk into a bar Most “3 guys walk into a bar”-jokes are about a clash of cultures or POVs. As brands explore what it means to shift marketing to content marketing and even bring in journalists trained in story-mining and storytelling, they will suffer culture clash. Every business is different, but there are three constructive ways to connect these cultures such that they strengthen each other. That may work for you. You may have your own suggestions – please share. The clash First there is journalism culture and marketing culture. One…
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    Brains on Fire

  • Friday Fotos | Edition 19

    Amy Taylor
    25 Jul 2014 | 10:49 am
       Taking time for fun at Cordell’s Wisdom. Where the magic happens. (And lunch, sometimes.) National Tequila Day, you say? ….. We’ve got this.   The post Friday Fotos | Edition 19 appeared first on Brains on Fire.
  • Treat Employees Like They Make a Difference…and They Will

    Amy Taylor
    24 Jul 2014 | 8:18 am
    Whenever I hear an exceptional customer service story, I try to make sure I pass it on. Whether it’s a bank doing business in a way that completely sets them apart from the crowd or a restaurant doing well by doing good. Last night a photo (see above) in my Facebook stream caught my eye: “Best customer service today at the Petco off of 6th Ave in Tacoma. We mentioned that we had a picky eater and were given 17 bags of free food samples. Plus, I asked if they happened to offer a military discount and the cashier said no but gave us 15% off because she was happy to hear that [our…
  • 5 Awesome Apps for Creatives + Community Managers

    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
  • Friday Fotos | Edition 18

    Amy Taylor
    18 Jul 2014 | 11:38 am
    Paging Charlie… From Greenville SC to Tokyo… Are you the human we seek? Now accepting resumes for our Fall 2014 internship! Passion-spotting on the desk of Chris Talley! The post Friday Fotos | Edition 18 appeared first on Brains on Fire.
  • Banning Smartphones is Not Smart Business

    Amy Taylor
    17 Jul 2014 | 7:28 am
    Recently, it seems I have seen a lot of restaurants bragging about being “smartphone-free zones,” encouraging patrons to instead talk to one another. While I wholeheartedly agree that a meal is time meant for sharing with your dining companion(s), banning smartphones in restaurants is simply bad business.  Before I continue, I should clarify. I’m not talking about people yapping loudly on their phones — I’m talking about restaurants that are discouraging smartphone use for social media (primarily Instagram) while you’re in their establishment.
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    Content Marketing Institute

  • How to Make Content Creation a Benefit for Your Team—Not a Burden

    Jodi Harris
    25 Jul 2014 | 3:00 am
    These days, everyone is a brand evangelist. Consumers express their love of Vans on Instagram; Sephora supporters can show off their favorite looks on the brand’s Pinterest page; and Facebook is practically rebuilding its business model around connecting fans with the companies they “like” by initiating compelling conversations. Inspirations and opportunities abound for your loyal customers to express their brand devotion — and to express their personalities through the brands they choose to champion. But what about your own workforce? Is your business doing enough to…
  • Play Ball: How Your Content Marketing Plan Should Load the Bases

    Arnie Kuenn
    24 Jul 2014 | 3:00 am
    In content marketing, the end game is always the same: Influence your audience to take an action with your business through content creation and promotion. The path businesses take to get to that point differs greatly depending on the strategies and tactics used, though the creation and distribution of quality content is a necessary component to any content marketing plan. However, a common content marketing misconception is that in order to realize any content marketing ROI, your content must go viral. With 92,000 new articles being published online each day, content virality isn’t a…
  • Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach

    Stephanie Beadell
    23 Jul 2014 | 3:00 am
    When promoting content, a good influencer outreach campaign can be the difference between hundreds of views and thousands. It can mean real press coverage, new audiences, and even revenue growth. The most successful of these campaigns begins weeks (or even months) in advance of the content’s launch, giving marketers plenty of time to nurture relationships with influencers and gain visibility within communities — essential components of any successful thought leadership strategy. In an ideal world, we would have hours to spend each day getting to know every influential website and…
  • 3 Ways to Tap Into the Most Powerful Content Tool Ever Created

    Scott Aughtmon
    22 Jul 2014 | 3:00 am
    In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will rule the future. I am about to show you how one of the most cited financial works in the 20th century got its start as content marketing. Not only that, I will show you how it became famous because it tapped into a powerful content tool that Sachs talks about: stories. The book you didn’t know began as content marketing This tale begins when a man named George was born on November 7, 1874. He was pretty adventurous: In the 82 years he lived, he was…
  • Why We Are Hiring for a New Content Role (and You Should Too)

    Joe Pulizzi
    21 Jul 2014 | 3:00 am
    Last November, I keynoted the Niche CEO Summit alongside some amazing publishers, including Michela O’Connor Abrams, President of Dwell Media. If you are not familiar with Dwell, they have evolved from a small, niche print magazine focused on design to a fast-growing multimedia design brand. Under Michela’s leadership, they’ve become one of the top websites in the world, have nearly 300,000 paid subscribers to their magazine, and have social media audience numbers that would make you blush (including over 500,000 followers on Twitter). Sure, they’ve struggled, like all…
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  • Paris Hilton is Back in New Carl's Jr. Ad!

    24 Jul 2014 | 2:02 pm
    Can you believe it's been 9 years since Paris Hilton washed that Bentley while eating a Carl's Jr. BBQ Burger? Well, she's back. Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated model Hannah Ferguson. As the black bikini-clad Ferguson washes a pickup truck -- seductively slathering soap all over herself just like Hilton did in the original -- Paris appears and says, "You missed a spot." So awesome. It's all to promote the chain's new Texas BBQ Thickburger. But who cares about that. Not only do we have one hot chick selling us a hamburger; we have two!
  • This Nun Has A Dirty Little Habit

    24 Jul 2014 | 7:29 am
    OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME! Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke. Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.
  • Here's How to Best Serve Brand Advocates (And Haters) Who Have 'Occupied' Your Brand

    24 Jul 2014 | 6:01 am
    Welcome to the social era where­ your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and its perceived values. You once controlled who appears in advertisements, but the rise of social media and user-generated content means that followers and fans often determine your brand¹s image without your consent. When people go onto your social media pages, they see followers that chose you, not the models and celebrities you selected. People also imagine…
  • STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014

    23 Jul 2014 | 8:48 am
    Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014 The top 10 most clickable content trends for the first half of 2014 are: 1. Flash Games 2. Childhood Crushes (Then and Now) 3. Facebook Picture Fails 4. Couple Physical Training 5. Luxurious Lifestyle 6. Bollywood…
  • PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

    23 Jul 2014 | 8:38 am
    In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky. This might be the only time an office move is worthy of news coverage.
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    Firepole Marketing Blog

  • The Truth About Writer’s Block: Common Misconceptions, Causes, and Remedies That Actually Work

    Guest Author
    25 Jul 2014 | 5:15 am
    When I was 20 years old, I stopped writing, and not by choice. It happened suddenly and without explanation (or so it seemed). I went to sleep one day full of words, ideas and creativity, and woke up the next empty. I was stuck, paralyzed, unable to commit even a single word to the page. I would sit at my desk, ready to tackle that paper or short story, and nothing would come. I’d freeze. I’d stare at the screen for minutes that became hours, willing my thoughts to come, my hands to move across the keyboard. Still, nothing. So I would cry, give up, and fail again the next day.
  • 7 Lessons Learned from A Failed Business Partnership

    Guest Author
    24 Jul 2014 | 5:15 am
    Do you often feel that you need a second opinion before doing something? Have you outlined a great business plan, but you don’t feel confident enough to do it alone? Would you rather bring your business idea to fruition faster? Is the workload too big for you, but you can’t outsource, because you don’t have the money? If you answered “Yes!” to at least a few of these questions, then you might benefit from having a business partner. I answered yes to those questions just over two years ago, when I met my business partner. Over the last two years, I’ve…
  • CEI 060: Building Community with Steve Kamb

    23 Jul 2014 | 5:15 am
    For those of you who’ve been around Firepole for any length of time, you know that we’re big on building and interacting with an audience. However, many successful online businesses are also built around communities. And, while audience and community are related, they’re not the same thing. So what’s the difference? Danny invited Steve Kamb onto today’s podcast to answer that very question. Steve Kamb is the founder of Nerd Fitness, a huge global community of 200,000  people centered around exercise, health, and all things geek-tastic. Back when Steve started…
  • How to Find Your Next Big Blog Post Ideas – A Primer

    Guest Author
    22 Jul 2014 | 5:15 am
    Tweet it! Content marketing is like an adventure. It is unusual, exciting and hazardous. It’s also a minefield; not everybody can navigate it successfully. You’ve heard this before, but it bears repeating: the quality of the content you publish that determines the success or failure of your content marketing campaign. Consistently producing, publishing and marketing high quality content will help build your relationship with your audience in the form of better awareness, credibility, increased website traffic and improved conversions. I know what you are thinking: “Coming up…
  • How to Grow your Business as if Google Search Never Existed

    Guest Author
    21 Jul 2014 | 5:15 am
    They say that in life there are two things that are sure things: death and taxes. However, in my business, I’d argue that there is a third: change. Tweet it! The internet is a constantly evolving thing – and Google is a huge part of that change and evolution. Google constantly changes its algorithms – and when it does, the tactics that websites use to direct traffic must also change. Those algorithm changes have had devastating effects, causing some sites to lose all of their directing traffic overnight. That said, it isn’t as though Google updates come with a manual. This…
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  • Keep Lowell Park Green

    David Churbuck
    18 Jul 2014 | 6:50 am
    Click here to view the embedded video. Nice job by Maryjo Wheatley on this video for the Barnstable Land Trust's efforts to save the land around Lowell Park, home field of the Cotuit Kettleers. I was happy to sit and talk with her but didn't expect, well, you'll see... Maryjo is an amazing videographer, she worked for WGBH, the legendary PBS operation in Boston, and was in communications at the Woods Hole Oceanographic Institute back in my Forbes days. She helped me get a story about the very earliest GPS digital charting technologies back in 1993. Her husband, Capt. Bob Boden is a distant…
  • The Charles W. Morgan Comes to P-Town

    David Churbuck
    14 Jul 2014 | 5:33 am
    I NEVER go to Provincetown in the summer. In 56 years the thought of driving a distance equivalent to a trip to Boston, down perilous two-lanes of distracting tourist drivers to visit the clogged streets of the zoo that is P-Town has never even crossed my mind. But yesterday, in lieu of beating over to Martha's Vineyard in southwesterly breezes gusting to 30 knots, I easily agreed with the suggestion we show my daughter's boyfriend the "real Cape" and head to the outermost tip of the peninsula. As we walked down from the parking lot behind the high school at the Pilgrim Monument I looked out…
  • When buying a State Rep won’t work, throw more lawyers at the problem

    David Churbuck
    25 Jun 2014 | 6:29 am
    Neighbors raise ante in oyster fight | The Greedheads of Popponesset Bay will not go quietly as far as Richard Cook's oyster farm is concerned . Having failed to sneak in a midnight amendment to the state budget to declare his underwater clam farm a "marine sanctuary," they are falling back on that time-honored last resort of the wealthy which is to out-lawyer the little guy. Sort of like raising the bet  in a poker game until everybody has to fold. Having been denied by every Mashpee board with a horse in the race, the homeowners (a largely  anonymous group who have…
  • Dealing with Biters

    David Churbuck
    25 Jun 2014 | 6:17 am
    With regards to the biting soccer star from Uruguay, I offer the following solution to FIFA's disciplinary committee: My father , the late Tony Churbuck, had a proven parenting technique for stopping the biting of siblings and friends. This was a man who's life's motto was "Don't get mad. Get even." He would examine the bitten party, calm them down, and check to see if their skin was broken and if they needed hydrogen peroxide and bandages. After calm and quiet was restored he would call the biter over and ask them to present the same body part on themselves that they had just chomped on…
  • If the Kettleers had a mascot….

    David Churbuck
    12 Jun 2014 | 6:24 am
    Opening day in Cotuit today but I went to Hyannis last night for the season opener against the Hyannis Harborhawks and witnessed the unveiling of their new mascot, a person in a bird suit.  The mascot's name is "Ossie"  as in Osprey. Hyannis has an identity crisis. They used to be the "Mets" but then the Cape Cod Baseball League's teams who were borrowing the names of major league teams had to stop because of trademark and licensing stuff. So the Mets became the Harborhawks, a nod to the ospreys that next on top of the light poles around the field. They kept the uniform colors of the…
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    Ryan Stephens Marketing

  • 17 of My Favorite Blog Posts and News Articles from June 2014

    Ryan Stephens
    30 Jun 2014 | 12:41 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of June 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from June. The commentary below the link is typically the…
  • 5 Key Principles of Courtship That Will Lead to Professional and Personal Success

    Ryan Stephens
    4 Jun 2014 | 7:13 pm
    The following was originally posted on Quora, by Dolly Singh, as an answer to the question, “What are the Best Kept Secrets of Successful Business People?” It’s been re-posted here, in its entirety with permission from the author. Have you ever known someone who seems to be able to get everything they want? The ones who seem to breeze through life effortlessly, making up their own rules as they go along, unaffected by the mundane realities of everyday life? Are some people just “luckier” than others, their roads already smoothly paved, helping them achieve their goals?
  • 21 of My Favorite Blog Posts and News Articles from May 2014

    Ryan Stephens
    30 May 2014 | 5:57 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of May 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from May. The commentary below link is mostly the…
  • 16 of My Favorite Blog Posts and News Articles from April 2014

    Ryan Stephens
    30 Apr 2014 | 4:44 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is  my effort to provide a little signal by curating some of the best/most interesting posts I read during the month of April 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from April. [Blog Posts/News Articles]: The Crossroads of Should and Must -…
  • How to Live a Wholehearted Life: 10 Research Backed Tips

    Ryan Stephens
    26 Apr 2014 | 7:19 am
    Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive. – theologian Howard Thurman I have a colleague who can’t fathom how Brené Brown’s TED talk on “The Power of Vulnerability” has been watched over 14 million times. He’s a smart guy and it completely befuddles him. Perhaps, it’s because he’s an applied mathematician. Like me, he believes in science and prides himself on thinking logically rather than letting emotion get in the way. Knowledge is important, but only if we’re…
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  • simpson's wine now with hints of blue hair

    24 Jul 2014 | 5:36 am
    The final piece of your Simpson's viewing party has been revealed. Forgo the beer and chips for a cheese plate and a glass of fine (maybe) wine as you view the timeless classic brought to you by Matt Groening. Unfortunately, this is only a concept. But that shouldn't keep you from having a drink of your choice.
  • youtube user vs. nbc... fight!

    24 Jul 2014 | 5:26 am
    Youtube has brought about a new era of media. Over the years, content creators on Youtube have had to deal with a lot of legal issues around the idea of Fair Use and copyrighted content in an attempt to earn a few bucks. The great part about social media in all of it's forms is that everyone has a voice. And when a Youtube user feels like he is getting screwed over he gets to post a video about it, and then it makes the news.
  • potato chip morning jolt

    24 Jul 2014 | 5:12 am
    The wait is finally over. You can now get the new flavors in Lay's chip flavor extravaganza at a convenience store near you. This year it would seem that they have selected flavors that will make sure you are covered on all your daily cravings. First, start your day off crunching on a cappuccino. Enjoy a light sushi lunch accompanied by Ginger and Wasabi kettle cooked chips. Don't trouble yourself with dipping your chip in to the Mango Salsa, have the new chemically enhanced crisp for your afternoon snack. And at the end of the day you are sure to need a taste of comfort food with some Bacon…
  • the color of characters

    Kristien Del Ferraro
    23 Jul 2014 | 5:10 am
    Color is one of the most powerful and memorable elements used in design, and no one understands this better than the masters of color, Pantone. Their new minimalist poster series featuring not much more than the color of some of the world's most beloved cartoon characters hits the point home in the most adorable way possible.
  • meow that's what I call a super group

    Kristien Del Ferraro
    23 Jul 2014 | 5:09 am
    Did someone say meow? What's better than a cute video of a famous cat? Oh, maybe a video with SIX famous cats! Summer Cat is a pop-video staring a super group of all your favorite internet cats including Grumpy Cat, Oskar the blind cat, Klaus, Hamilton, Hipster cat and Nala. And, as if that weren't mind blowing enough, every time you watch this sugary sweet adorableness, Friskies donates one meal to cats in need. So click play and prepare for cuteness overload.
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    Being Peter Kim

  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
  • Following footsteps, in reverse

    Peter Kim
    29 Jun 2014 | 8:00 am
    Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite. The post Following footsteps, in reverse appeared first on Being: Peter Kim.
  • Revisiting the Connected Agency

    Peter Kim
    24 Jun 2014 | 6:00 am
    In February 2008, I co-authored a Forrester report called The Connected Agency with Mary Beth Kemp (who is now at Ogilvy in Paris). At the time, we observed that different types of agencies faced different challenges: Traditional agencies were stuck in mass media mindsets Digital agencies understood interaction but lacked branding chops Specialists were creating […] The post Revisiting the Connected Agency appeared first on Being: Peter Kim.
  • Adios, Austin

    Peter Kim
    23 Jun 2014 | 6:00 am
    I moved to Austin four years ago to grow a company and it was acquired earlier this year. The skyline has changed a bit since I’ve been here and it’s already very different from four months ago when the picture above was taken. I’ve also enjoyed my time working remotely with Constellation and recently published my first piece of research, […] The post Adios, Austin appeared first on Being: Peter Kim.
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  • Have you tried Younique?

    25 Jul 2014 | 9:45 am
    Hello, readers! I’m Kacie Kersey, a hair stylist, makeup artist, breast cancer activist and Halloween enthusiast who resides in the SF Bay Area with one boyfriend, three cats and hundreds (if not thousands) of books. I can be found around the internet at @kaciedoeshair on Twitter and Instagram and Like any Type-A Crazy, I am not content with the status quo (or with having a car payment) so while I build my hair empire I have a couple of side gigs, including Younique! I was introduced to Younique products by a friend in March. Younique was…
  • Active Skirtini Two-Piece Swimsuit Review

    Trisha Lyn Fawver
    22 Jul 2014 | 9:45 am
    Big thanks to Hanes Brands, who recently upped my swimsuit game by sending me an Active Skirtini Two-Piece Swimsuit in Black/Fuchia. Being a lady of a certain size, I’ve had lots of trouble finding swimsuits that both fit and don’t make me feel like a beached whale.  I’m a fan of the skirted swimsuit to add some fabric that takes away from the bulk that is my thighs.  For years I had a one piece black suit, but the annoying thing about a one piece suit is the difficulty in taking it off when using the bathroom.  If you think peeling a wet suit off in a bathroom stall as…
  • What I’m Bringing to BlogHer ’14

    Trisha Lyn Fawver
    21 Jul 2014 | 9:45 am
    Are you going to BlogHer ’14?  I am!  This will be my first journey to a BlogHer conference.  I’ve been to plenty of conferences in my career, but none that seems as, well, laid back as this one.  When I found out that BlogHer is going to be in San Jose this year, I decided that it was a good opportunity to finally go since I’m an hour away in no traffic from San Jose.  I’ll be pulling double-duty at the conference as I’ll be representing this here blog as well as my other blogs (Girl Scout Guide and Food Askew) and my day-job, Snow Consulting.  I’m…
  • Meet Winston the Wonder Pug

    Trisha Lyn Fawver
    18 Jul 2014 | 9:45 am
    You’ve met Muse and Lunchbox.  Finally, my last addition to the Fawver Family, Winston the Wonder Pug.  First, some back story. All my life I’ve considered myself a cat person.  I had no reason for this, really, other than I thought cats were cuter and less maintenance.  Growing up, I never had the responsibility of a pet – I don’t even know what breeds the dogs we had were.  They never felt like my dogs, or family dogs, and heck – I don’t even know what ever happened to the second one we had after my parents divorced. So I had nothing to base this…
  • Meet Lunchbox

    Trisha Lyn Fawver
    16 Jul 2014 | 9:45 am
    You can read the back story of how I acquired both of my cats, Muse and Lunchbox, where I invited you to Meet Muse.  To further explain why my cat is named Lunchbox and not Silent Bob, you can watch Dogma.  When Jay & Silent Bob first meet Bethany, Jay calls Silent Bob “Lunchbox”.  I thought it fit well and was more unique than just naming my cat Silent Bob.  So Lunchbox is his name, and he’s lived up to it.  He rarely makes any sounds, unless he’s hissing or trying to get my attention to feed him.  He’s not super fat, but compared to little Muse…
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    AdWeek: AdFreak

  • Return to Rushmore: Best Buy's Back-to-School Ad Channels a Wes Anderson Classic

    25 Jul 2014 | 4:00 pm
    Wes Anderson's Rushmore was a clear inspiration for Best Buy's back-to-school spot, which, like the 1998 film, focuses on a student juggling an excess of extracurricular interests. Created by Crispin Porter + Bogusky, the ad's clearest connection to the film The Creation's rowdy 1967 track "Making Time," which also plays over the movie's opening montage. (You can revisit Anderson's excellent Rushmore intro below). Let's hope the student in the spot has a less tumultuous school year than Rushmore anti-hero Max Fischer, who deals with everything from Olivia…
  • Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

    25 Jul 2014 | 11:08 am
    To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car. The car, a modified Chevrolet Corvette C5, incorporates a lot of Vader's helmet details into its design, along with a 526-horsepower LS3 engine and custom red line tires. It's always the details that make things like this so fun. The ad promoting it mixes driving footage with a custom Emperor Palpatine monologue, otherwise presenting itself almost like a typical car ad. But I think the atypical car on display here more…
  • Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence

    25 Jul 2014 | 10:25 am
    It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to celebrate, Reebok is releasing a new product: Reebok Bacon. CrossFitters as a whole are notorious for also abiding by a Paleo diet, which allows and praises the consumption of smoky, savory strips of tasty bacon.   The sneaker brand, once thought of as a go-to for mall walkers, has revamped its image to cater to a hipper, younger crowd, and there's no doubt that bacon has taken on a cult-like status in recent years.  Reebok…
  • Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size

    25 Jul 2014 | 4:22 am
    Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from looking at the box, which was designed to be one-third the size of a regular shoebox. As you can see from the video below, the sneakers easily fold up and fit inside. It's a cool idea for a few reasons—it uses less cardboard, it cuts down on shipping space, and of course, it communicates a product benefit right in the packaging. A great example of thinking outside the box—about the box. Unfortunately, it…
  • Internet Hero Hunts Down All 74 Stickers From Apple's New Ad

    24 Jul 2014 | 12:51 pm
    If you watched that new Apple ad with dozens of stickers adorning a MacBook Air and felt compelled to track down all 74 in real life, I have bad news and good news. The bad news is, uh, that's a strange and unnatural compulsion you've got there. The good news? Someone already did it for you! Mike Wehner at The Unofficial Apple Weblog sussed out all 74 stickers featured in the ad, and while several weren't actually available for purchase, he came up with some pretty good alternatives. You'd think that a brand that built a commercial around customizing its product would have…
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    Marketing Pilgrim - Internet News and Opinion

  • Friday Roundup: AdWords gets dynamic, Yahoo gets Flurry and more

    Cynthia Boris
    25 Jul 2014 | 1:16 pm
    AdWords, Yahoo, and don’t forget Google. Let’s finish up the week with a couple of quick hits. AdWords is adding deep linking, dynamic sitelinks to search ads. The links are automatically generated and added to the bottom of your existing ad based on searcher behavior. For example: When people use Google to search for used cars, they may perform multiple searches and click on several search results before scheduling a test drive on a dealer’s site. While searching, they might see an ad for Joe’s Used Cars with a dynamic sitelink for the test drive page on Joe’s website,…
  • Amazon rewards Prime Members who choose slower shipping

    Cynthia Boris
    25 Jul 2014 | 12:22 pm
    One of the main reasons people sign up for Amazon Prime is to get the FREE 2-day shipping. Heck, since I joined, I’ve seen things arrive the next day! It’s madness — in a good way — for the buyer. But I’ve been hearing rumors that Amazon now has too many Prime members and can’t handle the shipping load. I think those rumors must be true because Amazon is once again pushing their No Rush reward program. If you’re a Prime member, and you choose the slower 5-7 business day option, Amazon will give you a $1 Amazon Instant Video Credit. A search on Google…
  • Facebook reports 19 percent increase in daily active users

    Cynthia Boris
    24 Jul 2014 | 1:21 pm
    There are more people using Facebook on a regular basis than there were last year. 19% more. Care to guess how many people that is? Go ahead and guess: how many Daily Active Users does Facebook have now? (I’ll put the answer at the bottom.) Facebook just released their Second Quarter 2014 Financial Summary and it’s looking good for the social media giant. Second quarter revenue was $2.91 billion. That’s a 61% increase compared to $1.81 billion this same time last year. I’d take that any day. Leading the charge? Mobile. Mobile was responsible for about 62% of ad revenue…
  • LinkedIn Direct Sponsored Content skips the page and goes straight to the target

    Cynthia Boris
    24 Jul 2014 | 12:35 pm
    Marketing messages are a lot more effective when they’re targeted. That’s a given. But customizing the message is tricky when you’re updating a social media feed. Say your company is going on a road trip across the US. Do you want to stack up 12 posts, one for each city on your company LinkedIn feed? LinkedIn has a better idea. Direct Sponsored Content What this tool allows you to do is create custom content and make it visible only to a specific group of people. This way you can personalize and test content without clogging up your public facing feed. Previously, if you…
  • Thanks to our Channel Sponsors

    Andy Beal
    24 Jul 2014 | 8:09 am
    We’d like to thank the following Channel Sponsors and advertisers for their support. Without them, there wouldn’t be a Marketing Pilgrim site, packed with fresh news and opinions. Please consider these companies for your future needs. SimilarWeb Pro – do you know where your competitors are getting their traffic? SDL – are you fluent in the languages your customers speak? ClickZ Live San Francisco – the premier digital marketing event. AdLift - a niche Bay Area SEO Company focused on delivering digital marketing ROI. AdClarity - helps online media buyers and…
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
  • Visual Content Marketing Show Episode 3 – How to use Google Hangouts to market your service based business

    Krishna De
    13 Jan 2014 | 7:43 am
    The third epsode of The Visual Content Marketing Show will take place on Monday 13 January 2014 at 8 pm /3 pm EST and my guest is Stephan Hovnanian. I first became aware of Stephan in 2013 when he posted some useful tips about how to optimise your Google Plus cover image. He recently started a a Google Hangout series where he is interviewing small business owners in the US who are using Google Hangouts in their marketing which you can subscribe to on YouTube. Stephan will be sharing with us his experience of using Google Hangouts as a platform to market your professional services practice.
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  • When Malice Prompts Forgiveness

    Max Kalehoff
    14 Jul 2014 | 6:25 pm
    I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites. Since I launched this website in 2007,  these invasive parasites have cost me countless hours engaged in malware removal, cleanups and Google restitutions. They’ve forced me to pay a subscription to a malware monitoring and security service — like a tax for making this website and my writings public to all. Google’s SEO webspam team doesn’t like these characters, either. And that’s becoming…
  • Whose Job Is It?

    Max Kalehoff
    4 Jul 2014 | 5:12 am
    See something that doesn’t look right? Wondering whose job it is to make it right? Don’t stand around asking while the problem gets worse! If you’re a leader, a team player, or just a descent person, you make it your job! The post Whose Job Is It? appeared first on Max Kalehoff.
  • Pay Phones Do Still Exist

    Max Kalehoff
    21 Jun 2014 | 5:51 am
    I published recently a post about smart phone apps needing better offline modes given the poor reliability of wireless signals, especially in major cities like New York. I featured an ironic photo of a pay phone graveyard. I lamented subtly the days when, from a street corner, you could get a solid call connection. In the back of my mind I was assuming that pay phones don’t exist anymore. But as you can see from this post’s feature image, they do. My son took this photo from a KOA camp ground in Saugerties, New York. A working pay phone booth was such a novelty for both of…
  • Well Compensated Employees Foster Superior Customer Experience

    Max Kalehoff
    29 May 2014 | 6:20 pm
    I’m delighted to see my favorite retailer, Costco, rank second in Glassdoor’s latest poll of the Top 25 Companies for Compensation & Benefits. Costco was the only retailer on the list, and ranked only behind Google, and ahead of Facebook. Google and Facebook are two other companies I admire tremendously. But let’s go back to Costco, because, unlike Google or Facebook, it’s a company where direct customer-to-employee interactions comprise a HUGE part of the customer experience. If you’re a Costco regular, you know that its employees — from the highest…
  • The Intensifying Firehose of Customer Satisfaction Surveys

    Max Kalehoff
    23 May 2014 | 8:12 am
    Customer satisfaction surveys are saturating e-mail inboxes with each customer experience. Out-of-the-box survey collection softwares and tools are making it too easy. Couple that with ubiquitous adoption of email marketing, and every customer with an e-mail address now is drinking from a firehose of customer satisfaction surveys. If I responded to every customer satisfaction survey that lands in my inbox, I would do nothing all day but respond to customer satisfaction surveys. As a result, I find myself allocating feedback (and valuable time) to companies, products and services…
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    Strategic Public Relations

  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
  • What's the Key to Social Sharing?

    Kevin Dugan
    8 Nov 2013 | 6:24 am
    In reverence of the ink-stained ‎Hermann Rorschach, Google is doing it's trademark logo morphing today. New to me is their addition of sharing tools to the homage, allowing you to share their creative effort when you rollover it (as shown in the above screen grab).Button, Button Who's Got the (Share) Button?Including the ability to share your content today is comparable to what print-friendly tools were to the web of 10 years ago. It's widespread but it's not second nature to include. And adding sharing tools can be executed artfully (like an inkblot), easily (like blogging platforms that…
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    Rescue Marketing

  • Earning return business, part two

    Mark Riffey
    23 Jul 2014 | 4:45 am
    Last time, I shared a story about how Best Buy avoided losing my family’s phone business (and perhaps all our business) by bending the rules a little on an insurance claim that had gotten in the weeds thanks to a combination of errors on our part and theirs. This week, car rentals. We recently drove 1300+ miles to see my mom and rented a car for the trip. Most of the adventure occurred during the rental car pickup, of course. Deliver what you promise, unless you can’t I reserved a small, high-mileage car for the trip. My evil plan was to rent a car whose difference in gas mileage…
  • Earning return business

    Mark Riffey
    21 Jul 2014 | 4:00 am
    When you make client service decisions, do you weigh the cost of losing the client in your decision? I’m talking about the hard cost of losing that client, not the often fuzzy, sometimes made up, and frequently inaccurate cost of a loss, that usually includes the 10-20 people (on average) that an unhappy client will tell after a poor experience – even if it’s their fault. While that does tend to happen, it’s this unhappy client I’m focused on, not their friends, family and coworkers. That’s the one you’re almost sure to lose in a badly handled…
  • Accelerated change redefines your market

    Mark Riffey
    9 Jul 2014 | 3:29 am
    Last month, Harvard Business Review’s Brad Power wrote a short piece about something software people have known for years, even if they ignore it: The rate of change is accelerating. An excerpt from Power’s piece: I spoke with Andy Singleton, CEO of Assembla, a firm that helps software development teams build software faster. He told me the story of Staples vs. Amazon. As you might expect, Staples has a big web application for online ordering. Multi-function teams build software enhancements…
  • Consistency drives word of mouth business

    Mark Riffey
    30 Jun 2014 | 6:09 am
    Last week, my wife and I went to a place we’d been looking forward to for some time.  Our 31st wedding anniversary dinner was the perfect occasion to try a new (to us) place, so we went to a local Cajun restaurant whose entree price ranking is $$ and name includes “Orleans”. Long time readers know I rarely name poor performers. I’ve made note of the theme, price range and part of the name to set the expectation you’d expect to find there. Expectations vs. Reality The combination of Cajun, $$ and Orleans implied white tablecloths, a Bourbon Street vibe /…
  • Busy business owners have no time for this

    Mark Riffey
    25 Jun 2014 | 6:02 am
    Last time, we spent a good bit of time talking about the need to help your staff perform their best work. What about the stuff that no one would consider their best work, but is “work that must be done and since no one else is here to do it, I will.” Studies have been performed to determine what CEOs do during their work day – mostly to see what makes the great ones so special, productive and different from the average ones. One thing stands out: the average CEO says they only spend about 25% of their day doing what they feel is meaningful work. Meaningful work did not…
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  • Playboy Generation

    24 Jul 2014 | 4:58 am
    Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Come to Party / Playboy for Him: Come to Party / Playboy for Her Bathroom Selfie / Playboy Body Spray for Him
  • The unfortunate clementine: from bastards to beauties

    22 Jul 2014 | 2:18 am
    How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well. I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem. Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as…
  • End of the World via Social Media

    12 Jul 2014 | 11:08 pm
    Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Visit the website here The site continues to a desktop display where users can interact with a series of social media feeds personalised for them. Agency is Soap Creative
  • Is the game swayed by where the team stays?

    6 Jul 2014 | 8:50 am
    TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note. Follow me @andjelicaaa
  • Strategy Deck of Cards: Pick Yours

    6 Jul 2014 | 8:41 am
    Moscow-based comms strategist Ilya Petrov created a deck of cards. Besides being entirely digital, this deck of cards won’t be good for poker. But it is good for strategists everywhere: Ilya collected the strategic wisdom of his generation and packaged it into a neatly organized, compact information. You need it, trust me. Download the deck here & see more about the project here. Follow me @andjelicaaa
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    All You Need Is A Good Idea!

  • Share a Coke with Jay

    Jay H. Heyman
    24 Jul 2014 | 7:27 am
    I like what Coca-Cola is doing with their Share A Coke campaign. First launched in Australia in 2012 and now in more than 50 countries, Coke invites fans to find their names -- and the names of family members, friends, coworkers -- on bottles of Coke, Diet Coke and Zero. According to Stuart Kronauge, senior vice president, sparkling brands, Coca-Cola North America, (now that’s a title!) “For teens and Millennials, personalization is not a fad, it’s a way of life. It’s about self-expression, individual storytelling and staying connected with friends.”1.25- and 2-liter bottles will…
  • Below average

    Jay H. Heyman
    21 Jul 2014 | 7:53 am
    I think my annual creativity contest might have used the two ads above as the subject. As in, “Explain what the heck these ads are trying to say and win my book.” Though I might make a (weak) case for the tagline, “Beat Average,” I can find —pun ahead — no nourishment in the headlines. If you understand the ads, please explain them to me in the comments. You won’t win a contest, but you will have my creative gratitude. Got the idea? Related articles Average Stock Market Returns Aren't Average Are You Average Or Are You Fit? Be a Great Marketer, Not an Asshole
  • We have a winner(s)

    Jay H. Heyman
    17 Jul 2014 | 6:44 am
    First, let me thank all the creative types who entered the “Write a slogan. Win a book” blog contest. The rules were simple, the number of clever entries astounding. What you were required to do was follow the examples from the “Honesty in advertising” blog, creating truthful ads for products or services; what these products actually are, as opposed to their official claims. And for the first time, we have a tie! Two winners. (And yes, according to the newly revised rules,they will each receive a copy of my book, “All You Need Is A Good Idea!” and not have to share a copy.) So,…
  • Write a slogan. Win a book.

    Jay H. Heyman
    30 Jun 2014 | 9:08 am
    Yep, it’s that time again. I go on vacation, and you enter my blog contest, for the chance to win a signed copy of, “All You Need Is A Good Idea!” This year, it should be more fun than ever, at least for me. There is a very funny website called honest slogans. It features real truth in advertising, creating painfully honest slogans for products (a few samples above). And that’s what this year’s contest would have you do. Create an “honest” slogan for a well-known brand. Simple as that! Though there are, as always, a few asterisks. *Enter as often as you like, using the comment…
  • Test your eyesight

    Jay H. Heyman
    26 Jun 2014 | 7:17 am
    Though I am not an art director, I still realize there are certain things you just don’t do; mix too many fonts on one page, use all caps for headlines, use white type on a dark background, and so on. So I am amazed when I see ads like the one above. Ads that not only use light type on a dark background, but, combined with a sans serif face and a tiny font, make the paragraph so uninviting to read the copywriter should sue. Add up all the questions, (calling it “The” tequila, why is the guy holding a lantern, what does the slogan have to do with any of this?) and it seems to lack a good…
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    Seth Godin's Blog on marketing, tribes and respect

  • Back to the drawing board

    Seth Godin
    25 Jul 2014 | 2:09 am
    Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point. (HT to Neil).        
  • It's only high school if you let it

    Seth Godin
    24 Jul 2014 | 2:40 am
    "I'll show them!" Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do something that might not work. And so we read what the critics write, mistakenly believing that it will help improve the work. Or we go to a conference and mentally start comparing ourselves to everyone. He seems to get more respect. He has a better speaking slot. They forgot to list me in the program. She didn't make eye contact. They must have known that I didn't want to…
  • Same as it ever was

    Seth Godin
    23 Jul 2014 | 2:04 am
    Here are two of the first photographic portraits ever taken, far more than a hundred years ago: They could have been taken with Instagram, no? I'm all in favor of self-driving cars and advanced robotics that will change everything. But few of us get to do that for a living. Mostly, we find new ways to do old things, better. No need to fool yourself into holding back just because your innovation or product doesn't contain a flavor that's never been tasted before or an experience previously unimagined. Find something that will touch us, move us, improve us or change us. Then ship.
  • Where's your bumper?

    Seth Godin
    22 Jul 2014 | 2:19 am
    If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call these little promo moments, "bumpers." Now that we're all in the media business, we can have them too. During their glory days, MTV understood this. Anyone could run music videos, of course, but the promos, the little in-between shorts, those could only belong to one network. Many listeners to Sirius/XM recoil when they hear the incessant bumpers that run on channels devoted…
  • Finding your peer group

    Seth Godin
    21 Jul 2014 | 2:53 am
    Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're in your shoes. Finding a peer group and working with them, intentionally and on a regular schedule, might be the single biggest boost your career can experience.        
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    Ogilvy Blog Aggregator

  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • It Takes More than Just a Button

    22 Jul 2014 | 9:47 am
    Late last week, Facebook and Twitter both made news in the e-commerce space by announcing new functionalities to help users purchase goods from their platforms. Facebook has added a simple “Buy” button, while Twitter acquired a company that connects credit cards to buying actions. Both companies claimed that the new tools were more about improving the user experience, and less about making money – though that’s certainly the idea. On Friday, Marketing Week cautioned brands to be wary of the announcements, arguing that neither move will generate meaningful revenue any time soon. I…
  • Social Digest – Are you smart enough for these jokes?

    22 Jul 2014 | 1:34 am
    The internet’s a pretty big place, with lots going on. How can you hope to keep up with it all? Maybe you want to stay up to date with the latest changes to Facebook, but you’re too busy writing that strategy doc. Or you want to find out about the latest and greatest Snapchat campaigns but that content calendar’s taking longer than you thought. OR you really feel like looking for GIFs of Jesse saying “Yeah Science!”  but you’re too busy giggling at GIFs of Gretchen yelling “YOU CAN’T SIT WITH US”. Whatever it is, I’m here to help.
  • Ma déception Social TV en France

    21 Jul 2014 | 2:40 am
    Il y a quelques mois, je m’engageais dans un débat à distance à l’occasion de la quatrième édition du rendez-vous Communauté consacré à la Social TV. Dans un format Twitter forcément raccourci, j’y exprimais mon agacement devant un traitement auto-congratulant ronronnant d’une opportunité que les chaînes françaises me semblent prendre mollement. Les initiatives de la Social TV depuis 3 ans se sont multipliées, elles m’ont amusées sans me convaincre complètement, persuadé qu’elles devraient faire plus, autrement, dès maintenant. Je vais…
  • Cyberattacks and espionage – Risks and Prevention

    20 Jul 2014 | 5:18 am
    It’s not quite as cool as Bond in his Tom Ford suit leaning on his wonderful Aston Martin while he plots his next move to unseat some despot. All the same, Germany’s recent apparent spate of typewriter purchases points to a renewed sense of fear of being overheard and compromised in an era of digitally pervasive content, vulnerable networks and indelible conversations. Spying and intelligence concerns coalesced with subject matter we’ve previously written about – including online privacy, governance, security and the internet of things – in a special report in…
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  • New Time Warner Cable Speeds for NYC (
    30 Jun 2014 | 6:15 am
    I got an unexpected email from Time Warner recently stating that they were changing  Internet speeds for all subscribers.  If you have the latest cable modem, you simply need to call to activate the new speeds, and if not, they send you new hardware (and a box to return your old modem) – which is what I had to do.  This is interesting to me on a few fronts.  First, this seems like interesting timing given the recent customer complaints against Time Warner.  It also happens to be during the TWC Comcast merger time period which many do not seem to understand. Finally, that this all…
  • Thoughts on Facebook Slingshot (
    18 Jun 2014 | 11:09 am
    (cross posted to Medium to see what happens) Yesterday Facebook put out their latest app about temporal photos and video with the launch of Slingshot. At it’s core, it’s a photo and video messaging tool that lets you very easily create content to share with friends. However there are a few interesting things that are notable about a new app from Facebook. Facebook is not required. Upon signing up for Slingshot you are greeted with a prompt to enter your mobile number, confirmed with a code, then on to create a new username. Noticeably missing from this process is an easy signup with…
  • Personal Finance Tracking Apps (
    25 Apr 2014 | 5:14 am
    I recently read the NYTimes writeup of a ton of personal finance tracking apps and wanted to share my own thoughts. My conclusion is that there are a ton of apps out there, all take a ton of work, and none do the job quite right. This is a big opportunity as these apps can look at your personal spending habits, see SKU level data, and piece together very interesting demographics about a person.  There are lots of advertising opportunities surrounding this data, up selling to other products, and of course managing the funds someone has. Looking at my “Finance” apps folder it seems…
  • Getting to the bottom of the funnel (
    23 Apr 2014 | 5:22 am
    I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here. To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place. When I…
  • Way2Ride Taxi Payments in NYC (
    22 Apr 2014 | 6:04 am
    For those that don’t know, many (all?) NYC yellow cabs are now outfitted with a digital screen in the back of the cab that shows local news updates, NYC tourist info, and of course advertising. For the past few months I have been actively using Way2Ride which appears as a “check in” button on the screens to easily pay for and charge cab rides to a loaded credit card. I pay attention anytime a call to action says check in (I do work at Foursquare) and this is basically a digital form of connecting your phone to a cab. I was reminded again recently as the latest app update is…
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  • Smart Savings Online #FruggaSmartSavings

    25 Jul 2014 | 2:17 pm
    Frugga Smart Savings by Yvonne DiVita I am being compensated for this post, but I eagerly accepted the assignment because ... hey, it's shopping online! You KNOW the comments and opinions are my own. I only share with I believe, folks. So, who shops online? All ya'all do. Don't fool me! It's a woman's pasttime. I was writing about the whole shopping online, marketing online, and women way back in the early part of THIS century, way before the old fogies of that previous century got wind of what was happening. Women like shopping. I don't profess to understand why, even though I'm a woman, but…
  • 3 Tips for Kicking Butt...Even When You Don't Feel Like It

    Laura Smith
    25 Jul 2014 | 2:15 pm
    By Laura Kay (formerly Smith), Chief Firecracker, Pink Spark Systems Ugh. Divorce. Have you been through one, My Dear? I hope not. But, if you’re like a lot of us, you’ve been there ~ done that. Me too. In fact, recently ~ like this year. Believe me, one of my New Year’s resolutions was NOT divorce. Yet, here I sit. New name. New home. New everything. If you happen to be traveling down a rough road right now, I thought I’d share a few of the activities that have brought me through the past few months ~ albeit, somewhat tattered ~ but still whole. 1. Just do ONE day at a time. More…
  • Overwhelmed or Under Managed?

    23 Jul 2014 | 2:45 pm
    by Yvonne DiVita I hear folks are overwhelmed by technology today. Too much of this, too much of that, cringing when they hear, "There's an app for that!"  Information overload, in the form of technology that is always on, is ruining our lives. When everyone at the bus stop, the airport, the grocery store, the stoplight (in cars and not in cars) is glued to their cell phone, it's a clear indication that we, as human beings, are tuning out the wrong things in a misguided effort to tune in the 'right' things. Let's decide what the wrong things are, up front. Your Facebook page. It's fun to be…
  • How Networking Can Change Everything

    21 Jul 2014 | 6:50 am
    Guest post by Georgina Stewart We all have a sizeable personal network, which can be made up of family, friends, neighbours, ex-work colleagues, or fresh acquaintances. While, in terms of a successful application, networking will often play a vital role. If an employer is uncertain about employing you, then a ringing endorsement from someone in your network can be the decisive factor. "It's not what you know, but who you know" is a general truth for a reason. It often happens to be true. Networking has always been important. In the age of social media it's also possible to build up contacts…
  • Where are they now? They're Still with Me!

    17 Jul 2014 | 1:05 pm
    Yvonne and Susan at BlogHer by Yvonne DiVita "There she is! Oh my GOD! It's really her!" I wasn't the only one throwing my arms up with loud cries of excitement as I rushed across the gleaming lobby of the hotel, that fated day back on the ancient history days of that initial launch of the great BlogHer community. Women of all sorts flung themselves across the lobby, roaring like wild waterfalls, cascading into each other, full of sincere passion and delight, that morning. The rush was never ending, each woman eager to make sure she could find the right 'her' and 'her' and 'her'; so many…
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    Web Ink Now

  • The Health Club That Tells Its Story by Exercising an Attitude

    David Meerman Scott
    24 Jul 2014 | 6:56 am
    I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the…
  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
  • The #Social CEO Drives Business for their Company

    David Meerman Scott
    14 Jul 2014 | 6:33 am
    When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies. Very few CEOs ask the right question – how do they become a social CEO. Richard Branson, Marissa Mayer, and Arianna Huffington all have something in common. Not only are they CEOs of large organizations, they are also top executives on social media with a combined 6 million Twitter followers. I have had the social CEO discussion with leaders of smaller organizations and when done right, being social allows direct engagement with…
  • New Rules of Marketing and PR latest edition now out in audio

    David Meerman Scott
    9 Jul 2014 | 2:29 am
    One of the challenges with a book that updates every two years is keeping each of the formats current. The New Rules of Marketing & PR, first published in 2007, is an international bestseller now in its 4th print edition (which released last year). Simultaneous with the print release, my publisher John Wiley & Sons also released in the various ebook formats like Kindle, iBook, Nook, and others. New Rules of Marketing and PR latest edition now out in audio Now the audiobook version of the 4th edition is released. I read the introduction to the book. The availability of the latest edition in…
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  • CASL – Three Weeks Later

    Matthew Vernhout
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matthew Vernhout
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matthew Vernhout
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
  • CASL Countdown: Week 2 – The Home Stretch

    Matthew Vernhout
    16 Jun 2014 | 1:22 pm
    CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper forms). Data sending sources – You have a clear understand of all your output sources, if this is unclear for email consider turning on DMARC in reporting…
  • CASL Countdown: Week 3 Compliance and Monitoring

    Matthew Vernhout
    10 Jun 2014 | 8:28 am
    With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks as described in Week 4 start to look at the compliance portion of your program. What is the auditing process, who is in charge of monitoring the deployment teams are following the processes (remember rush deployment jobs often lead to mistakes), how ofter will you audit the team. Be sure to document these processes so you have…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
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    Ads of the World™

  • Volkswagen Genuine Parts: Pin

    25 Jul 2014 | 8:47 am
    Just because it fits, doesn't mean it'll work. Choose Volkswagen Genuine Parts. Advertising Agency: Ogilvy & Mather, Cape Town, South Africa Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather Producer: Heleen Destroo
  • Volkswagen Genuine Parts: Spider

    25 Jul 2014 | 8:47 am
    Just because it fits, doesn't mean it'll work. Choose Volkswagen Genuine Parts. Advertising Agency: Ogilvy & Mather, Cape Town, South Africa Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather Producer: Heleen Destroo
  • Volkswagen Genuine Parts: Cactus

    25 Jul 2014 | 8:46 am
    Just because it fits, doesn't mean it'll work. Choose Volkswagen Genuine Parts. Advertising Agency: Ogilvy & Mather, Cape Town, South Africa Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather Producer: Heleen Destroo
  • Cardstore / American Greetings: World’s Toughest Job – Dad Casting

    25 Jul 2014 | 8:05 am
    Advertising Agency: Mullen, Boston, USA Chief Creative Officer: Mark Wenneker Executive Creative Directors: Tim Vaccarino, Dace Weist Creative Director: Jon Ruby Copywriter: Latasha Ewell Art Director: Sarah Dudek Executive Director of Integrated Production: Liza Near Head of Broadcast: Zeke Bowman Producer: Vera Everson Production Company: Hungry Man Director: Hank Perlman Executive Producer: Kevin Byrne Producer: Joshua Greenberg DP: Eric Steelberg Editorial: PS260 Editor: JJ Lask Assistant Editor: Colin Edelman Senior Producer: Laura Lamb Patterson Color Correct/Finishing: PS260 Colorist:…
  • Bay Area Council: Talking Is Teaching

    25 Jul 2014 | 7:33 am
    Advertising Agency: Goodby Silverstein & Partners, USA Creative Director: Nick Klinkert Copywriter: Simon Bruyn Art Director: Andrew Livingston Producers: Noah Dasho, Suzee Barrabee Executive Producers: Deanne Mehling, Hilary Coate Director: Todd Hido DoP: Rory Mulhere Co-Chairman: Jeff Goodby Designers: Mandi Lin, Steven Bonner
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    Marketing & Strategy Innovation blog

  • 3 Things You Should Know in the Network Economy

    25 Jul 2014 | 1:22 pm
    We’re living in an age of networks. Facebook, Twitter and LinkedIn have hundreds of millions of users. New services like Instagram and Pinterest become billion dollar companies in months instead of years or decades. This year, marketers will spend over $4 billion on social media. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satelldigital livingsocial networksnetworkingsocial networkingchange
  • Customer Service or Lip Service?

    25 Jul 2014 | 1:09 pm
    In your company, is "customer focus" just a poster on the wall? Or is it a way of doing business? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickicustomer servicecustomer experiencesorganisational behaviour
  • Responsive Marketing in a Real Time World

    24 Jul 2014 | 11:56 am
    We needn't look much further than our everyday lives to realize that the way we consume, share and produce our own media has changed drastically. The major forces in this evolution are largely a combination of hardware and software (mobile) combined with connectivity (social) all accelerated in the context of time which gives the impression of immediacy (real-time). Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: real timeresponsive marketingDavid Armanocontentcontent marketing
  • Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

    23 Jul 2014 | 7:18 am
    We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingweb resourcespsychology
  • Transforming the Customer Experience with Big Data

    22 Jul 2014 | 12:44 am
    I originally wrote today's post for Intradiem. It appeared on their blog on March 17, 2014. What is big data? and how is it used to deliver a great customer experience? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesbig dataAnnette Franz Gleneickidata analysiscustomer feedback
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    mobileStorm » Digital Marketing Blog

  • Data-Driven Marketing: Spending Still Climbing

    Mobile Marketer
    24 Jul 2014 | 6:00 am
    Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4 percent who said the same in Q4 2013,” according to a post at eMarketer. The research also indicates that data-driven marketing investments may have come to a bit of an impasse. More than half of survey respondents didn’t expect to change…
  • Does Mobile Ad Spending Need to Work On Its Vertical?

    Mobile Marketer
    23 Jul 2014 | 6:00 am
    Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even more room for growth. That’s the conclusion of a new Wall Street Journal post on this very topic. “After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly…
  • Adobe: U.S. Spending on Search Ads is Up

    Mobile Marketer
    22 Jul 2014 | 6:00 am
    In its Q2 report, Adobe confirms that U.S. marketers served by the company spent almost 9 percent more on search ads, compared to Q2 2013. Adobe estimates that spend for the year will increase up to 12 percent among all of its clients. A story covered at MediaPost says that an analysis of the U.S., U.K., and German markets, based on more than 200 billion search impressions worth roughly $2 billion from more than 500 Adobe Marketing Cloud clients, shows the cost-per-click (CPC) rose 4 percent on Google and was 6 percent down on Bing. According to the story, Adobe has seen 9 percent growth in…
  • The Challenge: How to Adapt Advertising in an Increasingly Fragmented World

    Mobile Marketer
    21 Jul 2014 | 6:00 am
    For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged with more than one device at the same time. Boy, how times have changed. Today’s advertisers realize that their customers are spread out all over the place and, as a result of this, they’ve been rapidly expanding their efforts to reach them wherever they happen to be, mostly by analyzing their behavior and engagement patterns…
  • Does ‘Best for Business’ Include Mobile Ads?

    Mobile Marketer
    17 Jul 2014 | 6:00 am
    A recent report from Mixpanel, a web and mobile analytics platform, takes a hard look at whether mobile ads are good for business — specifically, your business. “It’s no secret that ads are crucial for user acquisition and brand awareness; they’re a tried and true strategy for pulling in new cohorts, driving traffic and increasing conversions,” says Suhail Doshi, co-founder and CEO of Mixpanel. “When companies are playing the long game, though, do ads bring in the most valuable users for their businesses?” The following infographic endeavors to answer this burning question.
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    Service Untitled

  • Can Facebook emotionally manipulate customer service?

    2 Jul 2014 | 7:59 am
    The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. In case you haven’t heard about it, or rather if the study was condoned by anyone in the field of ethical behaviors and studies, Cornell University and Facebook manipulated the thoughts of 700,000 Facebook users. So what did they do? In a week long “social experiment,” the News Feed content was changed. Some Facebook users were presented with happy and positive…
  • Do consumers who spend more get better service?

    6 May 2014 | 10:31 am
    While we are all taught to make our customers our priority in business, do we as a rule offer the same service to the consumer who only frequents our store during the holiday buying season, or do we make exceptions and bend further to the left or to the right when it comes to mitigating bad customer experiences depending on the customer or how much they have spent? If we listen carefully, we learn what our customers need because they will tell us either directly or indirectly, and in order to engage new customers, we often depend on word of mouth and our reputations. No matter how great our…
  • Budget cuts for the IRS result in unreliable customer service

    28 Apr 2014 | 11:19 am
    Tax season is finally over, and those economic gray hairs have been remanded back to the colorists at our hair salons, but budget cuts continue to show a significant decline in the Internal Revenue Service to the American public. When Ben Franklin said, “The only certain things in life are death and taxes,” perhaps we are all entitled to a better level of public service; at least while we’re alive. The Government Accountability Office reports $900 million in costs have been cut from the IRS since 2010. Those budget adjustments have resulted in less personnel, less training,…
  • Maintaining customer loyalty in an impersonal digital world

    21 Apr 2014 | 8:26 am
    I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Technology, however and the busy retail world of the Internet brings more competition, more inventory, convenience, and cheaper prices. Shopaholics notoriously are in the constant search for the best prices and the best choices, so what is any retailer to do? After all, a business can’t survive on one visit per customer; then comes that uphill battle to gain repeat business. As we finally morph into the…
  • How to help call center representatives improve customer service

    15 Apr 2014 | 7:07 am
    Centralized call centers receive and transmit an enormous volume of telephone requests daily, with the purpose of collecting and handling information, ranging from product inquiries, questions about transactions, and customer service. Although emails and social media networks provide more outlets for complaints regarding a particular organization or service, statistics show calling is still the most popular method of communication when a customer or client has a problem. Handling complaint calls successfully from customers, require customer service representatives to recognize the problem and…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Going bigger might not always be better - Expanding your law firm requires careful analysis

    Toronto Marketing Blog
    8 Jul 2014 | 2:46 pm
    We often use growth as a metaphor for success. But is it really?  Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article 'Going bigger might not always be better', in which I was quoted. Here is a short excerpt:...“Whatever your goals are, make sure you are clear on them first before you make a decision about expansion and be honest with yourself about what those are,” Bekhor says. “You could blindly expand your firm, add three new lawyers, and at the end of the day you’re taking home the same salary or doing work that you don’t…
  • The law firm retreat... why your firm should have one this year

    Toronto Marketing Blog
    24 Jun 2014 | 10:18 am
    If you follow @wiselaw on twitter you're probably already aware that I recently assisted with their first law firm retreat and that we are now working on the resulting action plan.So, why did Wise Law Office decide to have a retreat? And why should your firm have one too?Every law firm has burning questions about how to make the firm better at something, more focused, more profitable, more efficient... While such questions may come up from time to time, they mostly linger in the background to be dealt with another day, a day that may or may not ever come around.  This may sound…
  • Maximizing the value of referrals to law firms

    Toronto Marketing Blog
    18 Jun 2014 | 2:24 pm
    I was recently interviewed by Natalie Alcoba  at The Lawyers Weekly on maximizing the value of referrals to law firms.  Here is a short excerpt from her article:Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference is key. If your firm offers a genuine and valued difference — whether that’s special expertise or a specific way that you approach your subject matter or your clients, human touch,…
  • Why do architects sell themselves short with predictable websites?

    Toronto Marketing Blog
    4 Jun 2014 | 10:58 am
    The last few times I've given marketing seminars to architects, I boldly went where I haven't gone before.  I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites.I was met with a resounding YES.  The components themselves - beauty shots, portfolios, discussions about context and client service - aren't necessarily the issue.  The degree to which this information has been strategically framed and organized, both graphically and…
  • A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it

    Toronto Marketing Blog
    29 May 2014 | 8:24 am
    A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue).  Below is a short except.It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given.  You could count on a handshake. What about now? What has changed?  Everything, perhaps. From the Internet and technology, to firm break-ups and mergers, and globalization and alternate business structures, the legal marketplace has experienced rapid…
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    David Airey, graphic designer

  • G . F Smith, 1885 onwards

    David Airey
    23 Jul 2014 | 5:26 am
    I always appreciate the work that paper specialist G . F Smith puts into the company’s print material. The 2014 “Portrait of a Company” book is no exception. Designed by Made Thought, with copywriting by Patrick Baglee, the book’s more than a promotional tool. It’s a good read, too. 1941 “On the night of 8 May 1941 German aircraft drop 157 tonnes of high explosive and 20,000 incendiary bombs onto the city of Hull. 116 people are killed and 160 more are seriously injured. The Osborne Street site, with its machinery, stocks and the company archive is reduced to rubble. By a…
  • The imai house

    David Airey
    14 Jul 2014 | 1:07 pm
    Despite the mixed reviews I’ve read, there’s something about the imai house I find appealing. This was the three-metre-wide plot of land available for the build. And here’s the same plot post-construction. The ground floor is recessed to make room for a sheltered driveway at the front, where a wall slides open to lead into a kitchen and dining room that takes up most of the ground floor. “We adopted a way to construct a house by reinterpreting scale, natural light, and the use of each room,” said the architects. Completed in 2013 in Okazaki, Japan, the house has…
  • Mike Dempsey on “the graphic designer and ethics”

    David Airey
    6 Jul 2014 | 9:18 am
    “If you are a designer, ask yourself: am I colluding with a food or drinks manufacturer in minimising the bad points of a product through a designed subterfuge to make the product look enticing to children? If the answer is yes, you have some serious thinking to do. A design ‘strategy’ is often little more than a plan of action to hoodwink customers into thinking that a product is good and safe for them and their children when it is not. Photo by duncan c “Or you might be colluding on promotional material to divert attention from the many levels (with still more coming out of the…
  • “The button that keeps us on”

    David Airey
    2 Jul 2014 | 1:55 am
    Kevin Ashton wrote a short piece called Creative People Say No. Here’s a quick excerpt: “We are not taught to say ‘no.’ We are taught not to say ‘no.’ ‘No’ is rude. ‘No’ is a rebuff, a rebuttal, a minor act of verbal violence. ‘No’ is for drugs and strangers with candy. “‘No’ makes us aloof, boring, impolite, unfriendly, selfish, anti-social, uncaring, lonely and an arsenal of other insults. But ‘no’ is the button that keeps us on.” Photo by iMorpheus It takes a few minutes to read the rest. Back in 2010 I talked about why it pays to say no. It’s…
  • Context is key

    David Airey
    24 Jun 2014 | 9:30 am
    When Giorgio Armani was first shown Chermayeff & Geismar’s new logo for Armani Exchange (A|X), he rejected it outright. The designers later found out that due to Armani’s infamously busy schedule, the new mark had been presented to him between meetings, on a white piece of paper. The A|X directors of advertising and branding, Tom Jarrold and Matthew Scrivens, then suggested approaching Armani a second time (which they almost never do) with the entire Chermayeff & Geismar presentation, which showed the logo in such applications as magazine ads, storefronts, and billboards. Once…
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    Osocio Weblog

  • Elisabetta Canalis plays a dog in a hot car for PETA

    Tom Megginson
    25 Jul 2014 | 7:28 am
    It’s a typical strategy for PETA: Increase empathy for animal suffering by putting beautiful young women in their place: In this case, however, it’s an issue that most mainstream viewers can emotionally support. In our hyper-connected media environment, it seems that every day (in hot seasons) brings a new outrage story about dogs dying in, or rescued from, closed hot cars. Author: Tom Megginson
  • Condoms ask humans to wrap up for endangered species

    Tom Megginson
    24 Jul 2014 | 7:00 am
    The Center for Biological Diversity explains how condoms can save wildlife: The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion. The Center has been…
  • Palestinian and Israeli Bereaved Families: We don’t want you here

    Marc van Gurp
    23 Jul 2014 | 2:10 am
    The Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle-Families Forum (PCFF) is a joint Palestinian Israeli organization of over 600 families, all of whom have lost a close family member as a result of the prolonged conflict. Their latest campaign video consists of one sentence: We don’t want you here. Said by people, Palestinians and Israelis, who have lost a family member to the conflict. They doesn’t want new PCFF members. PCFF: “We are all - Palestinians and Israelis - going through difficult, sensitive and emotional days. But it’s…
  • Five gorgeous posters to tell you that life is better by bike

    Marc van Gurp
    23 Jul 2014 | 1:00 am
    Probably the best campaign this year about the benefits of cycling comes from Argentina. The City of Buenos Aires explains with gorgeous illustrations and great copy why life is Better by Bike. Stay healthy by cycling. And don’t forget, it’s good for your mental health too. Author: Marc van Gurp
  • A disease that takes your voice before it takes your life

    Reuben Turner
    10 Jul 2014 | 5:36 am
    Motor Neurone Disease (known as Lou Gehrig’s disease in the US) is not a good thing to get. It’s incurable and is usually fatal within 2 years. Along the way, sufferers lose the use of their limbs and one of the first things to go can be their voice. Hence this striking storytelling campaign from the UK’s Motor Neurone Disease Association.  I can’t track down the agency involved – will happily ad creds if anyone knows. More executions after the jump. Author: Reuben Turner
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
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  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
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  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
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  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Creating a sustainable food culture with @OzHarvest for #ThinkEatSave

    Gavin Heaton
    21 Jul 2014 | 2:59 am
    In 2013, OzHarvest set themselves the goal to “feed the 5000” using rescued food. And after that first successful initiative, in 2014, the aim was to grow the one-day event significantly. For ThinkEatSave, OzHarvest partnered with with the United Nations to tackle the issues of food and nutrition security and sustainable food systems. Some of the nation’s top chefs, politicians and celebrities united at events held across Sydney, Adelaide, Brisbane, Melbourne and Newcastle to take a stance against food waste, and serve thousands of members of the public a free, delicious and hearty hot…
  • Challenges Facing the Digital Economy #SMWsyd

    Gavin Heaton
    15 Jul 2014 | 9:17 pm
    As part of the planning and advisory work that I am doing with Social Media Week, Sydney, we took a few moments out recently to share our thinking on the challenges that are facing Australia’s digital economy. This video captures the hot topics according to Tiphereth Gloria, Joanne Jacobs, Katie Chatfield, Ross Dawson, Jeff Bullas and myself. It’s shaping up to be an excellent conference. Hope you can make it. Tweet
  • Speak Up About Mental Health

    Gavin Heaton
    13 Jul 2014 | 11:19 pm
    Years ago when Mark Pollard and I were working on The Perfect Gift for a Man, we felt like we were doing something important – encouraging people, men in particular – to speak up, write and share their stories. And it wasn’t just the fact that young men commit suicide at more than three times the rate of women of the same age – nor even the severe impact that depression is having on young people – that was staggering. It was the way that people and stories came out of the woodwork once we asked. Stories are a powerful way of connecting – but they do need to find a space in which…
  • Going Viral for all the Wrong Reasons

    Gavin Heaton
    15 Jun 2014 | 4:25 am
    Every time someone reads, clicks or shares a link or piece of content that we have created, it sends a small dose of dopamine into our brain. This release provides us with a sense or reward, pleasure – and encouragement. It’s why (for the marketer) digital marketing or social media can be addictive. It is also why those who don’t use social media fail to understand the way that participation can become contagious – or how content can go “viral”. Unfortunately, the concept of “virality” has positive and negative connotations. And while the highs that come with a viral “hit”…
  • Tales of the One in Ten

    Gavin Heaton
    5 Jun 2014 | 6:04 am
    Disadvantage can shape an entire life. This short, animated film by The Smith Family called, David & the Big Heavy, follows the true story of a young boy struggling to cope with issues at home and school as his family adjusts to life in a new country. But then something happens that he could never have imagined. Watch and share and help change someone else’s story. Tweet
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    Experience: The Blog

  • Three Steps to Protect Your Privacy As You Use Facebook and Surf the Web

    Augie Ray
    15 Jul 2014 | 9:51 pm
    There's been a bunch of attention given to the topic of Facebook and trust as of late. Some folks got worked up when it was revealed that Facebook would leverage users' browsing history and app data to better target ads. Then there was the infamous study that demonstrated your news feed was not really personalized to you but could be manipulated as Facebook sees fit.What I find ironic is that people will vent a great deal at Facebook while doing little to protect their own privacy. Whether they are ignoring Facebook settings that can better secure their information, approving unnecessary and…
  • Is It Time For a Mobile Mind Shift Or a Customer Mind Shift?

    Augie Ray
    5 Jul 2014 | 10:26 am
    I just finished the book "The Mobile Mind Shift" by several of my Forrester friends, Ted Schadler, Josh Bernoff and Julie Ask. (If you use that link, you can download the first two chapters for free!) It is a good and timely book about how brands must monitor consumers' changing mobile habits, identify "Mobile Moments," empower employees and transform business processes.While I recommend this informative book, it left me thinking less about the need for companies to embrace mobile technology and more about how vital it is for them to empower people regardless of channel or technology.
  • It's About Trust, Stupid Facebook

    Augie Ray
    30 Jun 2014 | 8:11 am
    In the 1992 presidential election, a catchphrase emerged out of the Clinton campaign: "It's the economy, stupid." It was a reminder of the issue voters most cared about and the topic that would win the election. This rallying cry helped Bill Clinton defeat George H. W. Bush.If I were advising Facebook (which, I guess, I am with this blog post), I'd hang this in every office in Menlo Park and Facebook's other outposts:  "It's About Trust, Stupid." It is a reminder of the issue consumers most care about (eventually) and the topic that will keep Facebook on top. Facebook is in a very…
  • United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle

    Augie Ray
    1 Jun 2014 | 3:10 pm
    It was one of the first stories any of us heard about the power of social media and how it was changing brands. In Spring 2008, Dave Carroll got off his United Airlines flight and found his Taylor guitar damaged. He spent nine months trying to get the airline to make it right, and in frustration he wrote a catchy tune and produced a funny YouTube video recounting his story.The rest is history. Or is it?Is "United Breaks Guitars" a lesson in how consumers are wresting control from brands, or just an entertaining tale?  Has Dave Carroll's saga been repeated so often because it is a…
  • Six Easy Questions To Diagnose If You Suffer From Social Media BS (Brand Schizophrenia)

    Augie Ray
    12 May 2014 | 6:42 am
    I entered the corporate world three decades ago, and right from the start, I felt there was no affliction more common or damaging than Brand Schizophrenia (BS). This very common but poorly understood disease occurs when business leaders concentrate only on what they want professionally while ignoring what they, themselves, expect from brands as consumers.The BS schism between "What I need from consumers" and "What I expect and do as a consumer" is a serious problem. By failing to recognize their own preferences, expectations and habits as consumers, business leaders construct and deploy brand…
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    The Future Buzz

  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
  • Movie Attendance Plummets: 43% Decline In Y/Y for July 4

    Adam Singer
    7 Jul 2014 | 11:04 am
    We’ve been sharing data related to the decline of people physically going to the movie theater to watch movies for several years, while also showing consistent increases in users streaming content to the comfort (and high quality screens) of their homes.So it was no surprise to see data for this weekend’s July 4th box office showing that sales were the worst in decades. From Variety [emphasis mine]:Overall, this holiday weekend topped out at approximately $130 million, a 43.4% drop from last year’s Independence Day, which brought in $230 million overall. If these numbers…
  • Initial Data (And Common Sense) Is In: MJ Legalization = Positive

    Adam Singer
    30 Jun 2014 | 10:46 am
    Despite some who have a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.And anyway, marijuana is less harmful to your body than alcohol, it accounts for a large % of our non-violent citizens being incarcerated (likely breeding some amount of violence in the process) and keeping it illegal encourages crime.So it was great to see some initial data come in on our first market to pave the way for a future growth area of our…
  • Digital Agencies: Include Analytics Access In Your Agreements

    Adam Singer
    18 Jun 2014 | 12:23 pm
    I’ve been on several speaking circuits this year (thus why I’ve been posting less than usual lately) but finally back in the office and settling into a more normal routine.At recent events I’ve been talking to agencies in areas of communications that traditionally didn’t always have access to analytics (for ex., PR and creatives) and have gotten a recurring question. So I wanted to address here on the blog so I can reference in the future.The recurring question is simple: “so, access to analytics and how that will help improve my results, share success and…
  • Streaming Video Outpacing Movie Theater Revenue

    Adam Singer
    5 Jun 2014 | 10:35 am
    Stumbled upon the above data via GigaOm.All I can say is: good. Movie theaters are overpriced, unclean, offer absurdly marked up / unhealthy snacks and have not innovated at all in the last …well, as long as I have been alive. Meanwhile services like Netflix give users just what they want and digital teams deeply care about the product and experience. Try saying that about the employees during your last movie theater visit.Netflix and other streaming services deserve to make far, far more than any movie theater conglomerate because of their focus on the user as opposed to dated,…
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    Damn, I Wish I'd Thought of That!

  • How to make water, pushpins, and Boring remarkable

    Andy Sernovitz
    19 Jul 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe it’s hard for your product to stand out, or maybe you have a name like Boring. Whatever your obstacle, you can make your stuff more remarkable with a little ingenuity. Here are three word of mouth strategies that turned underdog situations into word of mouth opportunities: 1. Make a scene 2. Make a partnership 3. Make it…
  • Newsletter #997: The “Make It Ugly” Issue

    Andy Sernovitz
    17 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The race to make the flashiest, most impressive, and most beautiful is a crowded one. Sometimes it’s worth it to make something great — but sometimes, doing the opposite can help you stand out. Here are a few examples to inspire you: 1. Compete with personality 2. Try lots of different things 3. Make it one-of-a-kind 4. Check it out: Fly Art 1. Compete with personality For crowd-funded…
  • Why useful is remarkable

    Andy Sernovitz
    12 Jul 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth for the long term. Here are three ways to do something so useful your customers can’t help but talk about it: 1. Make recommendations 2. Do more than say “thanks” 3. Make the small details count 1. Make recommendations When you check out at Barnes & Noble, they give you a list of…
  • Newsletter #996: The “Your Customers are Innovators” Issue

    Andy Sernovitz
    10 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Paying attention to your customers’ feedback, criticisms, and compliments isn’t enough. You could be missing something even more remarkable: the innovative ways they can promote your stuff. Here are three examples of when companies were inspired by their customers: 1. Show them off 2. Make them feel special 3. Focus on specific groups 4. Check it out: London’s historic paintings…
  • Turn business trips into word of mouth trips

    Andy Sernovitz
    5 Jul 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they drove a rented Winnebago on a massive road trip, stopping along the way to meet their fans. That way, they turned something they were already doing —…
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    eCRM & Email Marketing Blog

  • Free London event: 5 tips for Creating Successful Subject Lines for Increased Conversions

    Kath Pay
    2 Jul 2014 | 2:54 am
    Please join me on the 9th July for a FREE breakfast breifing hosted by cloudiq Date: 9th July 2014Cost: It's FREE!Time: 9.00am registration for a 9.30am start until 11am (includes a yummy breakfast, morning tea and networking opportunities)Venue: 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK  Need more conversions? Then the best place to start is with the Subject Line. We all know how important a role the subject lines play in our email campaigns - yet how many of us wait until we're ready to press send, before we hastily throw together an ill-considered subject line?
  • Data, Insights & Automation - the Holy Trinity of Effective Online Communications

    Tamara Gielen
    9 May 2014 | 4:02 am
    Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below.Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic at the Email Expo in Frankfurt. It promises to be a great conference with top-notch speakers, so don't miss it!  I'm driving to Frankfurt on Tuesday morning, so if you want to join me, let me know!
  • My favorite reads of the past few weeks

    Tamara Gielen
    29 Apr 2014 | 4:13 am
    Here's some recommended reading for you: Personalisation: where to start and what's to come  Email segmentation and targeting options   Call-to-Action Button Copy: How to reduce clickthrough rate by 26%   5 Examples of Using Special Characters from 100 Inspiring Subject Lines   What I’ve Learned from 100 Responsive Emails  Email Design Toolkit  How to use video in email marketing in 2014   All You Need To Know About Gmail’s Feedback Loop Offering  Gmail's Unsubscribe Function: What You Need to Know  Tactics To Reduce Email Address Churn I share a lot of interesting articles…
  • Get ready for the European Email Insider Summit

    Tamara Gielen
    29 Apr 2014 | 3:22 am
    I remember we were discussing bringing the Email Insider Summit over to Europe already 5 years ago and now it's finally happening! I'm so excited!! As usual, the Email Insider Summit has a VIP program and they've asked me to be the EU contact person for this. Insider Summits are complimentary to Brand Marketers who meet our requirements. Do you qualify as a VIP for this event? To qualify, you must: Control the Email strategy and budget at your company Currently work at a well-known consumer brand Serve as Senior Level Management or above Agree to attend all sessions and all 3 days of the…
  • Anatomy of the Perfect Email Design

    Tamara Gielen
    17 Apr 2014 | 3:47 am
    Here's a great 2-minute video that explains the anatomy of the perfect email design by the folks at Lyris.   Have you seen (or created) other short educational videos on email marketing? Send me the link and I'll feature them on this blog. 
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    Marketing Technology Blog

  • Here’s How to Optimize Your Blog for Content Marketing

    Kelsey Cox
    24 Jul 2014 | 2:18 pm
    No matter what kind of content you’re creating, your blog should be the central hub for all things content marketing. But how do you make sure that central nervous system is set up for success? Luckily, there are some simple tweaks that will amplify distribution and ensure that your followers know exactly what they’re supposed to do next. It’s safe to say today that people like pictures. In fact, an article with images is over 2x more likely to be shared than an article without. The more visually pleasing your blog post is, the more likely it will be shared. Make sure your…
  • Shop Your Spot: A Mobile Deals App Built for the Consumer

    Douglas Karr
    24 Jul 2014 | 6:25 am
    Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind this application because it empowers the user rather than the platform or the merchant. The consumer can dial in the settings on which retailers they’d like to follow…
  • Ambience: Relevant Product Recommendations in Content

    Douglas Karr
    24 Jul 2014 | 4:09 am
    There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s ecommerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and relevant to the content that’s discussed. This is driving significantly higher conversion rates per the Sophia site. Ambiance™ is an e-commerce widget that sits unobtrusively…
  • Optimizing Your Email Images for Retina Displays

    Douglas Karr
    23 Jul 2014 | 9:49 am
    As high-resolution displays become common-place on virtually every device, it’s important that marketers take advantage of the impact that a higher resolution has to offer. The clarity of images used in emails, for examples, can have a dramatic impact with the email reader. Creating your graphics properly and then sizing/scaling them – all while optimizing the file size of the images – is a delicate balance to ensure you are optimized for the best response and click-through rates in your emails. This infographic from Email Monks, Retina Email – Overhauling User Experience…
  • Liberio: Create Your Ebook directly from Google Drive

    Douglas Karr
    23 Jul 2014 | 9:19 am
    If you’ve gone down the road of writing and publishing an ebook, you know messing with ePub file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for companies to position their authority in their space and a great way to capture prospect information via landing pages. Ebooks provide more in-depth information than a simple whitepaper or the the overview of an…
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  • Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors

    Stefan Engeseth
    25 Jul 2014 | 12:24 am
    Tom is that kind of speaker that takes control over the audiences mind, by telling a story so strong that we cant stop listen. Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors. We all become the stories we tell ourselves. Tom Asacker at TEDxCambridge 2014
  • Watch the Look Up video to get more out of summer than social media can offer

    Stefan Engeseth
    21 Jul 2014 | 2:50 am
    Social media has for many become the new addiction. It’s perhaps time to reflect and take a break from it, to be abel to enjoy summer time. Watch Look Up video and then walk out into a offline summer and enjoy live. There is a parody on this video called Look Down for does that will enjoy a online summer more. Thanks to Micke Darmell for sharing this video on his blog.
  • : Connecting the world of graphic design with Guy Kawasaki- new & fun startup

    Stefan Engeseth
    16 Jul 2014 | 4:38 am
    Guy Kawasaki is one of the master minds that makes the Internet more fun and sharable, for me he is one of the contributions that build and create the culture of the Internet by supporting the right i initiative, which Canva is. Guy is a part of this startup which let us use and connect with each other by graphic design and over one million photos by Canva. Canva makes it easy to work with others, letting you share and edit your designs with family, friends and coworkers. Watch this video to get a snapshot of Canva I believe that the success of Canva is it’s balance between…
  • One brand that can change lives

    Stefan Engeseth
    10 Jul 2014 | 12:41 am
    Last week in London I found this amazing brand; One Difference. The idea started in a pub and has grown into an interesting model of how corporations could be connected to the world we live in. I think they are a modern version in how today’s corporations could tap into responsibility for mother earth. Still, for most old school business it is as logical as walking on water. The One Foundation and many other of their projects make sense in a way that we all can walk with their mission to find solutions to bring water to those who need it. Here’s a video explaining more about the…
  • Top 10 most popular posts – Updated: 9 July 2014

    Stefan Engeseth
    9 Jul 2014 | 2:13 am
    1. An idea that can make LinkedIn the biggest company in the world 2. Watch one of the funniest sport match ever 3. Can a computer win the EU election? 4. A shark as a Guest Professor 5. Magic obsession with National Geographic photographer Paul Nicklen 6. Call to action: Find my viral idol 7. Why woman can rule Internet 8. Great white shark are swimming to Sweden 9. ReebokONE makes sport grassroots grow 10. Defend your market
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  • How To Be Happy: 6 Most Uplifting TED Talks

    Jeremy Dean
    25 Jul 2014 | 6:32 am
    How to be happy at work, at play, with our money and with our minds. The first two are among the most popular TED talks ever recorded.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How the Mind Works: 10 Fascinating TED Talks Superstars of Psychology: 10 Best Short Talks (Videos) 8 Psychological Keys to Spending Wisely Why Spending Money on Others Promotes Your Happiness The Psychology of Flow (in under 300 words)
  • Promises: The Psychology of Making, Breaking or Exceeding Them

    Jeremy Dean
    24 Jul 2014 | 6:32 am
    What our attitudes to promises reveal about a fair society.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Rule-Breaking Teens Make More Successful Entrepreneurs Can You Get Things Done Without Making People Hate You? Making Music Dramatically Improves Young Children’s Behaviour Psychology in Brief: 5 Things We Didn’t Know Last Week (28 June 2013) 10 Current Psychology Studies Every Parent Should Know
  • The Unhappiest and Happiest U.S. Cities Revealed By Nationwide Survey

    Jeremy Dean
    23 Jul 2014 | 6:40 am
    'Unhappy' cities have always been unhappy, new analysis of U.S. satisfaction with life finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: America: Happiest and Saddest States People Are Happier When They Do The Right Thing Urban Living: Green Spaces Improve Your Mental Health Antidepressants: Higher Rates of Psychological Side-Effects Revealed by New Study How to Set Goals That Lead to Happiness
  • How Cannabis Causes Paranoia

    Jeremy Dean
    22 Jul 2014 | 6:36 am
    Cannabis study provides insight into how to treat serious mental disorders.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How Long-Term Stress Affects Short-Term Memory Exercise Can Improve Long-Term Memory Caffeine Improves Long-Term Memory When Consumed After Learning OCD: The Surprising Truth Magic Mushrooms: How They Affect the Brain’s Emotion Centres
  • How to Deal With Stress and Anxiety: 10 Proven Psychological Techniques

    Jeremy Dean
    21 Jul 2014 | 6:31 am
    Ten techniques you can use to deal with stress that you can't avoid.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 5 Relaxation Techniques for Anxiety Unwind: The Science of Rest, Relaxation and Sleep 8 Fascinating Facts About Anxiety Anxiety: Getting Excited Beats Trying to Calm Down Chronic Stress Early in Life Causes Anxiety and Aggression in Adulthood
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    Chris Houchens

  • social is a marketing tool, not a strategy

    Chris Houchens
    1 Jul 2014 | 4:00 pm
    I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing… Read more › The post social is a marketing tool, not a strategy appeared first on Chris Houchens.
  • airquote marketing

    Chris Houchens
    13 Jun 2014 | 9:24 am
    Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”… Read more › The post airquote marketing appeared first on Chris Houchens.
  • the takeaway is to annoy them

    Chris Houchens
    29 May 2014 | 5:23 pm
    This graphic popped up on my LinkedIn feed today. Many people were amen-ing and high-fiving the content in the post’s comments.  I suppose it backs up why I’m a horrible salesperson and why I dislike so many salespeople. Apparently, the… Read more › The post the takeaway is to annoy them appeared first on Chris Houchens.
  • are you a spammer?

    Chris Houchens
    25 Apr 2014 | 9:40 am
    People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers. It’s because of one of the primary marketing sins of… Read more › The post are you a spammer? appeared first on Chris Houchens.
  • weakest link

    Chris Houchens
    1 Apr 2014 | 4:13 pm
    Most restaurant menus are bad. Really bad. If you're a restaurateur, here are some tips to help you create your restaurant menu. Read more › The post weakest link appeared first on Chris Houchens.
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    The Accidental Product Manager

  • Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

    21 Jul 2014 | 2:00 am
    Word of mouth is the most powerful type of communication about your productImage Credit As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we create a great deal of collateral. However, it turns out that the most powerful form of communicating about our products is out of our hands: it’s word of mouth. Why Is Word Of Mouth So Powerful? Television…
  • Blockbuster’s Not Dead Yet: Lessons For Product Managers

    14 Jul 2014 | 2:00 am
    Blockbuster keeps hanging onImage Credit You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long ago when there was a Blockbuster store on every corner and we were all racing to return our videos before we got charged a late fee. However, times change and Blockbuster hit some hard times. They were eventually purchased by Dish Network and Dish has decided to pull the plug on the remaining Blockbuster stores. Except for 50 stores that are independently-owned franchise stores – they’re going to stay open. Is…
  • Perhaps It’s Time For Product Managers To Go To Prison

    7 Jul 2014 | 2:00 am
    Don’t keep your new product ideas locked up…Image Credit Ok product manager, let’s talk about something different for just a moment. As product managers we are all trying to do the same thing: identify a segment of customers who are underserved, use our product development definition to create a product for them, and then provide them with a solution that meets their needs while making money for our company. How hard could all of that be? It turns out that it’s actually pretty hard to do well. Chris Barrett has found a novel way to do this for a segment of customers who…
  • Product Managers And The Problem With Discounting

    23 Jun 2014 | 2:00 am
    If you aren’t careful, discounting can quickly get out of hand… Image Credit Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure, we need to provide our potential customers with the products that they want, but once we’ve done that, what else can we do to convince them to buy? It turns out that we have a powerful weapon called discounting that can be made to be a part of every product development definition, but if we’re not careful it can easily cause things to get out of control……
  • 4 Ways Product Managers Can Use Social Media

    16 Jun 2014 | 2:00 am
    Social media is now all around usImage Credit I’m always being asked by product managers what the most important product management tools are when you are creating a product development definition. We all know the obvious ones: PowerPoint, Word, and Excel. However, things are changing. Social media and its related tools are talking on increasing importance and as product managers we need to get good at using these tools if we want to keep our jobs… Why Social Media Is So Important We are all living in a brave new world. The arrival of social media has the entire company working to…
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  • #2 Best Selling Children's Book

    Sean Tiner
    24 Jul 2014 | 11:29 am
    The Adventures of Cee Lo The Duck, my first children's book, is climbing the charts! It's currently #2 on Amazon paid downloads for Children's Duck Books! The book encourages children to believe in themselves and embrace our differences.If you haven't already downloaded the book, here is a link to the Kindle page.Also, Nat Your Average Girl is running a giveaway contest this week for the book! Check it out.
  • The Best Children's Short Story

    Sean Tiner
    18 Jul 2014 | 1:41 pm
    This week, I published The Adventures of Cee Lo The Duck. It's a children's short story that features Cee Lo, features a young duck who is accidentally placed on a farm with chickens. Slowly, Cee Lo adjusts to life on a farm, but doesn’t feel he fits in. During a BIG twist, Cee Lo has to use his special talents –something all of the other chickens are afraid to do, to help save the farm! The kid’s story finds a balance between inspiring its readers and keeping children engaged. It teaches timeless lessons about fitting in, believing in oneself and accepting others for their unique and…
  • 2014 Mark Tiner Foundation Scholarship

    Sean Tiner
    3 Jul 2014 | 1:00 am
    2014 Mark Tiner Foundation Scholarship RecipientSome of you may not know, but my brother, Mark Tiner passed away 10 years ago. Shortly after he passed away, I organized some fundraisers to help create memorial scholarships in his honor. Each year a memorial scholarship and volleyball spirit award is awarded at Laguna Beach High School in his honor. Additionally, since 2006 a financial needs scholarship is awarded to a graduating high school senior from Orange County, CA. It’s a rewarding and bittersweet way to pay it forward and continue Mark’s name. Last month, My fiance and I presented…
  • Phuket Adventure!

    Sean Tiner
    26 Jun 2014 | 1:00 am
    As Marcus Proust, a french novelist, once remarked, “the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Six months ago my fiance and I ventured to Phuket to seek international adventure, in quest of "the beach" from the 2000 film and to celebrate our engagement & good health. Our eyes were opened to the vast cultures and richness of Thailand's beauty and heritage. We arrived seeking a destination as tourists, be we left as travelers seeing the world in a powerful new light & appreciating the rich cultures that exist beyond our horizons.
  • My Happy Place

    Sean Tiner
    21 Jun 2014 | 12:30 am
    Happy Gilmore is a classic comedy. The film features Adam Sander as Happy Gilmore, a mirthful struggling hockey player who finds his way on the PGA golf tour. Gilmore qualifies the tour by having an impressive 300+ yard drive, but ultimately struggles with his putting game.In the film's major setback, Gilmore desperately tries to win money to purchase his grandmother's home. As he struggles to perfect his put swing, he is told to go to his own happy place, a place where everything is perfect and happy.  (Spoiler alert) Ultimately, Gilmore envisions his own happy place, perfects his short…
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  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
  • Twitter app promotion

    James Mortimer
    3 Jul 2014 | 7:46 am
    Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card that they can use to download their app from directly in their timeline. In the past advertisers have been able to include links in tweets that would take users straight to the app store of their choice but this new product should make the process more efficient and improve download rates. To ensure that advertisers are meeting their cost per install…
  • The changing face of Facebook

    Sam Vining
    1 Jul 2014 | 7:04 am
    Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate at a blistering pace. So far they have achieved this by tactically acquiring other technology firms – nearly 50 to date – once they’ve demonstrated the ability to attract and retain an audience. Although this has been successful to date, given the eye-watering costs ($1bn for Instagram, $19bn for WhatsApp, $2bn for Oculus…
  • A day in the life of an Account Manager

    Sharna Waid
    30 Jun 2014 | 7:00 am
    What’s it really like to work in the world of digital marketing? This series of blog posts will show the variation of roles we have at iCrossing and will give an insight into what happens on a daily basis including commuting journeys, social activities, lunch time food spots as well as the best and most challenging aspects of the job. This post introduces Bianca from the client services team based in Brighton. Background – what did you do before iCrossing? I spent the first part of my career working in finance, although it wasn’t for me, it did subsidise some hilarious nights out…
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    Jim's Marketing Blog

  • Are you going to do your best work today?

    Jim Connolly
    24 Jul 2014 | 11:46 pm
    If not, what story are you telling yourself, which is motivating you to do less than you’re capable of? Just for today Tell yourself a more empowering story. Choose to give everything you do your very best shot. Then, do the same tomorrow. The world deserves to see what you are truly capable of… not a cranked-down version of your amazing self. Could this mindset have a direct, positive impact on your business and your life? Yes. Yes it could! The post Are you going to do your best work today? appeared first on Jim's Marketing Blog.
  • So, who are your next 10 clients?

    Jim Connolly
    24 Jul 2014 | 12:12 am
    Your next 10 clients will usually be a lot like the previous 10. They will pay you a similar fee, have similar requirements and expect a similar level of service too. That’s great news if you already attract high value, high profit clients. It’s not such great news, if you tend to attract fee sensitive, average clients. How to build a highly valuable client list If you want to build a more valuable client list, start today by getting specific about the type of clients you want to work with. When you have done that, consider the following: What level of service do these higher…
  • How to get more clients from your newsletter or blog

    Jim Connolly
    23 Jul 2014 | 1:40 am
    Leigh asked me a great question yesterday. She wanted to know why her newsletter, which has over 5000 subscribers, generates very few client inquiries for her consultancy. As Leigh was making a mistake, common to lots of newsletter publishers and bloggers, I thought I’d share my answer with you. Building your list The root cause of Leigh’s problem, is that she is doing everything possible to build her list. This is the mantra of pretty-much every content marketing guru and newsletter / blogging course out there. It’s also total, utter bullshit. The numbers If the purpose…
  • How to get your marketing noticed by the right people

    Jim Connolly
    22 Jul 2014 | 4:42 am
    If you want to enjoy better response rates from your marketing messages, you need to know 2 things. Your prospective clients have never had so many people, fighting for their attention. Whether they are at work, at home or on the move, their computers, phones and tablets are feeding them endless notifications. You need to understand how they cope with all those messages. They actually do the same as you — They filter out the noise and focus their attention on those they can trust. So, adding to the noise is not going to help you. Earning the trust of your marketplace is a far better…
  • How to be an overnight success

    Jim Connolly
    20 Jul 2014 | 1:16 am
    Here are some proven examples, of how to be an overnight success. Angry Birds creator Rovio became an overnight success, after 51 less successful games, 8 years of hard work and almost going bankrupt. Harry Potter author JK Rowling, became an overnight success in 1997… though she started writing fantasy stories as a child, more than 20 years earlier. The Beatles become an overnight success, after playing more then 1000 gigs. The fastest selling Kickstarter book ever, was written by Seth Godin. Most people say it took around 3 hours. Godin said it took around 8 years. That’s how…
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  • How to Make Your Content Go Viral: Understanding the “Viral Loop”

    Samantha Gale
    24 Jul 2014 | 6:21 am
    People are communicators. We find things we like, and we share them with the people around us. This desire to share stems from many emotional needs: to seem smart, to cause trouble, to be helpful, or to simply feel connected. But no matter what need that desire fulfills, as marketers, we depend on it. We are constantly pushing for “the share,” thus aiming to produce shareable content that will help to spread our messages and grow our audiences. When a follower interacts with and shares content with a friend who then interacts with and shares it, our influence spirals outward, engaging…
  • How to Justify a Video Marketing Strategy [INFOGRAPHIC]

    Samantha Gale
    23 Jul 2014 | 3:13 pm
    By now, we all know that rich media means increased engagement. But what if you can’t justify producing your own videos? You may think that a robust video marketing strategy is too expensive for your brand. But if your ROI is going to skyrocket, it just may be worth it. Check out this infographic from Quicksprout about the benefits and secrets of video marketing, and then click here to read about how to calculate your social media ROI. If it seems like videos might be worth it, then maybe it’s time to make the move. See the full graphic here: The post How to Justify a Video…
  • Top 10 Ways to Use Mobile Marketing to Grow Your Business

    21 Jul 2014 | 7:04 pm
    The challenge many people have with mobile marketing is that they’re not really sure how to start using it. Oh, sure, they’ve looked into generating a QR code (which, as mentioned here, is an idea that will get you nowhere). Or they may have even done a mobile paid search campaign. But most businesses are still sitting on the sideline when it comes to running a full-fledged mobile marketing campaign. Not long ago, we published a mobile marketing research report that we conducted with AWeber. One of the more popular sections of the study was a section called 43 ways you can use…
  • Don’t Be Like COMCAST: Keep Your Social Media Customer Service Up to Par

    Samantha Gale
    17 Jul 2014 | 8:29 am
    In case you didn’t hear, COMCAST has a bit of a customer service scandal on its hands. Ryan Block, former COMCAST customer, called to cancel his service and received the run-around from an unnamed customer service representative. The rep repeatedly asked Block why he was cancelling, and despite Block giving myriad reasons for the cancellation, the rep refused to back down. So 10 minutes into the call Block decided to start recording. You can listen to the remaining 8 minutes 14 seconds of the conversation here on NPR, but it basically amounts to a customer service rep refusing to disconnect…
  • Why You Might Be Missing 80% of Your Digital Audience

    Samantha Gale
    15 Jul 2014 | 7:55 am
    When creating a digital campaign, the biggest struggle is always getting conversions. But the best way to convert users is simply to offer an exclusive deal that will incentivize their click. This infographic from Voucher Cloud walks us through just how valuable coupons are to your audience. Some of the most interesting points from the infographic include: 66 million digital coupons were redeemed in 2013 80% of consumers consider themselves to be “promotion sensitive,” indicating a high propensity for responding to a coupon offer (this means that, if you’re not including a…
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    Chiropractic Coach

  • Chiropractic Success Tips

    7 Jul 2014 | 1:11 pm
    Chiropractic Business Coach and Chiropractic Marketing Expert Drew Stevens shares his tips to help a thriving chiropractor. Tweet
  • Success With Chiropractic Websites

    7 Jul 2014 | 12:45 pm
    Chiropractic Coach Drew Stevens shares the secrets for a successful chiropractic website. Tweet
  • Dr. Drew’s Monday Motivation – Getting Successful

    17 Mar 2014 | 7:43 am
    Monday Momentum What to Focus On This Week – Many doctors fail because they belief their practice operates like an on/off switch. If there are staffing issues or revenue issues they can turn it off and begin anew in the morning. The real issue is a fear of failure or perhaps even a fear of success. Many fail because they think in terms of gloom and doom rather than what will be or could be. They sink into an abyss rather than look into the heavens to experience greatness. Fear causes depression, guilt, false experiences and inertia. If you desire to thrive you need to reject fear and…
  • Dr. Drew’s Monday Motivation – Reactivation Plans

    3 Mar 2014 | 11:47 am
    Monday Momentum What to Focus On This Week – I began my career almost 30 years ago, calling anyone and everyone I knew to inform them of the product/service I was representing. Not only was the initial call important but also so were maintaining contact. The notion of customer relationship management is just as vital to business today as it was 30 years prior. Ironically, ask any chiropractor or doctor and they will tell you that it is rare for them to tap into their databases and communicate with existing patients. This is sad since it takes 80% less money, time and stress to invest in…
  • Dr. Drew’s Monday Motivation

    24 Feb 2014 | 1:20 pm
    Monday Momentum What to Focus On This Week – Customer messages are like a song. There is a certain pitch, harmony and tone that either brings pleasure or reeks of pain. Too often we believe our own story enough we do not want to listen to another. Yet at the end of the day it is the customer’s contentment with our brand, our service, our culture and our interaction that gets them signing like a bird.   Birds like customers need encouragement, which requires you to go out of your way to service them well. There are times when a lack of familiarity will discourage singing so the…
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    Think customers: The 1to1 Blog

  • How PURE Insurance Built a Customer-Obsessed Business

    Guest Blogger: Sam Stern
    24 Jul 2014 | 9:01 pm
    PURE insurance is using its customer-obsessed business model to stand out in the insurance industry. Since its start in 2006, PURE has grown more than 40 percent each year, and has one of the highest Net Promoter Scores in any industry. There’s more… To read the rest of this blog posting click here or visit
  • Cracking Mobile: Why Businesses are Betting on Mobile Analytics

    Judith Aquino
    23 Jul 2014 | 9:01 pm
    The stakes for understanding mobile users are rising quickly as people spend more time on their smartphones. Recent acquisitions suggest that companies are racing to build up their knowledge of mobile users and provide a better customer experience. There’s more… To read the rest of this blog posting click here or visit
  • Sizing Up American Eagle's "One-Size-Fits-All" Approach

    Anna Papachristos
    22 Jul 2014 | 9:00 pm
    If you wander to the back corner of the women's section in your local American Eagle Outfitters, you may notice something slightly out of the ordinary. At first glance you'll recognize the store's standard selection of crop tops, short shorts, and babydoll dresses. But closer inspection will reveal that each item features the same, albeit unexpected, characteristic--everything's one-size-fits-all. There’s more… To read the rest of this blog posting click here or visit
  • Can You Measure the ROI of Customer Experience?

    Tom Hoffman
    22 Jul 2014 | 6:02 am
    Companies are increasingly using customer experience metrics to gauge the health of their customer relationships. But as companies continue to up their investments in customer-focused initiatives, CEOs, CFOs, and other members of the senior management team demand to know what the returns are on those efforts. There’s more… To read the rest of this blog posting click here or visit
  • Preventing a 'Comcast Situation': 7 Ways to Avoid Disastrous Customer Service

    Mila D'Antonio
    20 Jul 2014 | 9:01 pm
    We've all called a customer service department at one point or another and have encountered pushy or unhelpful customer service reps. Last week, the experience that San Francisco-based tech blogger Ryan Block encountered with an unnamed agent when he called Comcast to cancel his service, takes the cake. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • How To Do The Nearly Impossible

    Mitch Joel
    25 Jul 2014 | 10:41 am
    We live in very different times. It's hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the world. We can say, "harrumph" at that, but it's huge. The coolest part? It's not just software any more. Thanks to technology and even things like 3D printers and the lowering cost of building a prototype, nearly anyone can build not just the next Twitter but the next.. whatever. As many people have said before me, we're moving from bytes to atoms. Quickly. There's this interesting…
  • Facebook Proves Us All Wrong (And It's Not Just Facebook)

    Mitch Joel
    25 Jul 2014 | 6:12 am
    All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the market of one. It's the, "I don't do it and nobody I know does it, so how can it work?" I hate when people talk like a market of one. The Montreal office of Twist Image is in a charming part of the city called, Old Montreal (it really is as close to a European city as you are likely to find in North America). At the end of every day, I have to trudge across the city to my…
  • Brands Can Have Real Conversations

    Mitch Joel
    25 Jul 2014 | 4:53 am
    Are there any real conversations happening out there? It's been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease and practicality of getting somewhere without getting too much of the airport experience "on you." On the other hand, you are at the mercy of the airline's flight schedule. In today's episode of Adventures At The Airport, I chose a direct flight to Boston early in the morning, even though I was speaking at the end of the afternoon. But hey, it's Boston. There are worse…
  • Are Your Customers Frozen? Let It Go!

    Mitch Joel
    22 Jul 2014 | 10:17 am
    The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my second book, CTRL ALT Delete, I believe (with everything that I have) that the new battle for this direct relationship trumps the one you're fighting with your competitor. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. We have all types of businesses at attention. Think about it this way: if you…
  • Adventures In Visiting Google, Facebook And Apple In Silicon Valley

    Mitch Joel
    21 Jul 2014 | 6:28 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
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    Marketing Ideas You Can Copy

  • Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

    Katherine Drotos
    19 Jul 2014 | 4:15 am
    “Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality. To start off, here is a useful tool we’ve found: The Customer Journey to Online Purchase And here are our pick for top 5 posts on the subject: You Can’t Own Your Customers’…
  • LinkedIn Profile: First Person or Third Person?

    Katherine Drotos
    15 Jul 2014 | 4:15 am
    Browse your connections’ LinkedIn profiles and you’ll most likely see that some tell their professional story in the first person and some in the third person. Which is ideal? There’s no right or wrong answer. In fact, many experts’ recommendations don’t lean one way or the other. They’re split. Support for Third Person Those supporting third person say that a resume is written in third person. Since LinkedIn represents a person’s resume, the profile should also be in third person. It also helps prevent sounding egotistical as it’s challenging to limit the use of “I” in a…
  • LinkedIn Premium Adds New Features to Enhance Your Profile

    Katherine Drotos
    24 Jun 2014 | 4:15 am
    LinkedIn Premium has just added some new features to visually boost paying members’ profiles and help them show up in more searches. Here is a round-up of the new features so you can supercharge your profile. Create a Catchier Profile with Visuals Stealing a page from Facebook’s book, the new visual features make members’ profiles more prominent. Members get an expanded profile header and a larger photo. Another feature coming soon is the ability to use a custom background. If you want to be one of the first to try out the new background feature, submit a request to LinkedIn. Premium…
  • Time to Nix the 40-Hour Work Week?

    Katherine Drotos
    24 Jun 2014 | 4:15 am
    How many hours do you work in a week? Most likely at least 40 considering many businesses have the standard 8-hour working time with a half hour to an hour extra for lunch. This could be 7 am to 4 pm, 8 am to 5 pm, 9 am to 6 pm, or somewhere in between. Who takes a full hour for lunch? 10 minutes? Are you even away from your desk? And do you really only work 8 hours in a day? With computers and devices connected 24/7, most of us don’t work 40 hours. Working more than 40 hours a week has even become a badge of honor. Or has it? One of my colleagues admitted that in the first years of her…
  • Best 5 Blog Posts: Best LinkedIn Groups for B2B Marketing and Sales

    Katherine Drotos
    7 Jun 2014 | 4:15 am
    Are you getting the most out of groups on LinkedIn? If not, you’re missing out on a huge amount of information, updates, tips, and networking opportunities. LinkedIn groups provide a great platform where you can share ideas and engage in discussion with potentially hundreds of thousands of like-minded people. This can deliver an enormous boost to your B2B sales and marketing capability – you should take advantage of it. Here are our top 5 blog posts on which groups to join and how to use them for B2B marketing and sales: 10 LinkedIn Groups for B2B Marketers 6 LinkedIn Groups B2B Tech…
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    Curiously Persistent

  • We Love the Internet 2014/30: The 21 years of 99 problems edition

    Simon Kendrick
    25 Jul 2014 | 1:32 am
    Part 1: For the day job Things to think about: Why You Couldn’t Escape Weird Al’s Marketing Blitz – making the most of his label’s short sightedness (it got his album to 1) Why “caregiver robots” are both inhuman and economically destructive How to flawlessly predict anything on the internet Being a Better Online Reader Synergy is Dead and it Never Existed in the First Place – David Hepworth on magazines and multi-platform media People are stupid – the law of averages The design process at GDS Reference points: World Cup 2014 stats 5 themes from The Age of Context by…
  • We Love the Internet 2014/29: The 200 calories edition

    Simon Kendrick
    18 Jul 2014 | 1:44 am
    Back to the regular schedule now… Part 1: For the day job Things to think about: Meet the “Game of Thrones” superfan who knows Westeros better than George R.R. Martin – using the audience to fact-check continuity Scarcity and ubiquity, and the difficulty of pricing art in a digital world How Yahoo! decides what to buy and who to pay – talent, tech and strategic buys are the categories The Great Fragmentation: We Are All Weirdos Now How a password changed my life – using temporary passwords for motivation Why the Myers-Briggs test is totally meaningless I’m sorry for coining the…
  • We Love the Internet 2014/28: The Arm-folding analysis edition

    Simon Kendrick
    11 Jul 2014 | 1:47 am
    Back once again… As the internet didn’t go on holiday at the same time as me, these links will be even more haphazard than normal Part 1: For the day job Things to think about: Method journalism – new journalism start-ups are defining themselves not by what they report, but how they are reporting it Weird corporate Twitter – finding the right tone of voice Dear Microsoft, you were right about the future Web 2024 – how the web ecosystem might be constructed in a decade’s time Project Babb: How The Telegraph is experimenting with digital micro-sites Why Audiences Hate Hard…
  • We Love the Internet 2014/25: The Building metaphors edition

    Simon Kendrick
    19 Jun 2014 | 4:29 am
    A day early, but no updates for the next two weeks and so the next edition will be 2014/28 Part 1: For the day job Things to think about: How Twitter killed the official movie website – includes ten of the best archived sites from days gone Why computer literacy is key to winning the 21st century The science of Comic Sans Reference points A website to help you build metaphors The future of media: 10 trends 27 people who have better job titles than you Interactive map of census data Longer reads: “Disruption is a theory of change founded on panic, anxiety, and shaky evidence” – Jill…
  • We Love the Internet 2014/24: The Clickbait dissertations edition

    Simon Kendrick
    13 Jun 2014 | 4:21 am
    Part 1: For the day job Things to think about: The internet has a content diversity problem Share: The icon no-one agrees on How Marvel’s API will change cultural criticism The computer in your pocket is becoming a mobile command centre for your life You’re probably using the wrong dictionary Why online tracking is getting creepier You need to hear this extremely rare recording – being rare is now rare Reference points 10 weird patents that Google owns 10 jobs that you could have in 2030 Visualising MBTA data Summaries of famous business books A programme to paint with polygons Longer…
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  • Heroes & Zeros: DStv & SAA — best & worst brands of the week

    Simone Puterman
    24 Jul 2014 | 8:51 pm
    Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — DStv and SAA — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these feature in this week’s Heroes & Zeros webisode by watching below:   For a fresh look at the world of advertising, Jenny Crwys-Williams of 702 Talk Radio chats to advertising critic Andy Rice on The Ad Feature, every Wednesday 2.30pm — 3pm. The filmed Heroes & Zeroes will appear on MarkLives every Thursday morning as a webisode. — MarkLives’ round-up of top ad and media…
  • MagLove: Aping a fashion model

    24 Jul 2014 | 8:49 pm
    by MediaSlut (@MediaSlut) My choice of the best international and local magazine covers in MagLove this week: Midwives Newsweek Shortlist Time Out (London) Elle South Africa INTERNATIONAL ShortList, 17 July 2014 This is Caeser. Caeser from Dawn of the Planet of the Apes. Caeser is looking very stylish on ShortList’s cover. Caeser continues his epic style sense by showing other luxury tailored suits in the issue, but you can view his amazing modeling right here. Midwives, Issue #4, 2014 Yes, Midwives is a real title which is published on behalf of the Royal College of Midwives in the UK.
  • The ‘peculiar’ radio habits of Kenyans

    Herman Manson
    24 Jul 2014 | 7:30 pm
    a The Africa Annual feature by Carole Kimutai (@CaroleKimutai) Radio is one of the most powerful media in Africa — it is relatively inexpensive to set up, it can be customised for regions in terms of language, and it is ubiquitous. Michael Joseph, the first chief executive officer of Kenya’s largest mobile phone company, Safaricom, described Kenyans as having ‘peculiar’ habits. One of the many peculiar habits we Kenyans pride ourselves in, is listening to the radio. Radio is an obsession. It competes for space with books, garments, cutlery, penholders and diaries on desks and…
  • Julian Ribeiro new CEO at Lowe

    Herman Manson
    24 Jul 2014 | 3:22 am
    by MarkLives (@marklives) Julian Ribeiro is the new CEO of Lowe South Africa. Ribeiro earlier this month announced that he had left Ogilvy & Mather Johannesburg after eight years as CEO. Both the Cape Town and Johannesburg offices of Lowe will now fall under him. Current Lowe CEO Adelle Wapnick is stepping down and it’s not yet clear what her future plans are. In a statement released to the media, Jeremy Hine, president of Lowe and Partners, EMEA, says: “We are sad that Adelle has decided to leave Lowe. Adelle evolved the culture at Lowe South Africa, creating an environment…
  • #Top40TVratings: There’s a Schuster on my stoep!

    Simone Puterman
    23 Jul 2014 | 9:00 pm
    by SAARF & MarkLives (@marklives) So, the 2014 FIFA World Cup is done and dusted, and has vanished off our SAARF/MarkLives #Top40TVratings national and DStv charts, but Leon Schuster’s There’s a Zulu on My Stoep (1993) is still tickling the rainbow nation’s funny bones more than 20 years on, having made it to no. 16 nationally and no. 26 on DStv for the week of July 14–20! A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience…
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  • Is Google Changing Search Forever?

    Marco Maceri
    21 Jul 2014 | 12:58 pm
    Search engine marketers monitor the movements of Google like stock brokers monitor the Fed. As a result, when anything happens with the global search behemoth, people take notice. That’s why I was interested to detect a significant change on a search engine results page the other day, as the change could represent a seismic shiftRead More Article by Marco Maceri at Is Google Changing Search Forever?
  • Rise of the Writer in a Google World

    Bill Rice
    17 Jul 2014 | 9:47 am
    The pen is about to become mightier than the sword, as they say. Ever since Google introduced Internet users to the magic of search, enabling a straightforward and direct way to ask Google to find what they want from the Web, content publishers have been beholden to the mystical Google search algorithm. In that obligation,Read More Article by Bill Rice at Rise of the Writer in a Google World
  • 5 Reasons to Love World Cup Soccer (*If You’re a Soccer Jerk Like Me)

    Marco Maceri
    10 Jul 2014 | 12:20 pm
    Give up, America? Do you love soccer yet? Unlike a goodly number of you, I happen to love soccer (or ‘futbol’ if you wanna be pretentious about it…and I do–right now–so, futbol futbol futbol). However, this World Cup proves that the number of folks in my camp is growing, while luddite soccer-haters are slowly beingRead More Article by Marco Maceri at 5 Reasons to Love World Cup Soccer (*If You’re a Soccer Jerk Like Me)
  • 3 Big Advantages of Remarketing

    Marco Maceri
    1 May 2014 | 8:22 am
    Maybe you’re starting to think PPC isn’t for you. You’ve spent some money, it hasn’t delivered the results you were hoping to see, and now the powers-that-be are getting restless about the expenditure and wasted man-hours. And it should be said: you could be right. As an agency, we offer PPC marketing management as aRead More Article by Marco Maceri at 3 Big Advantages of Remarketing
  • Successful Strategy is Responsive Strategy

    Marco Maceri
    22 Apr 2014 | 9:26 am
    In the digital world, things are constantly in motion; change is the only constant. Information is disseminated at an incredibly rapid pace. Where once people waited for the evening news or morning paper to process the events of the day, in the Information Age, we possess the means to become, more or less, instantaneously self-aware.Read More Article by Marco Maceri at Successful Strategy is Responsive Strategy
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    Technology & Marketing Law Blog

  • Q2 2014 Quick Links, Part 2 (Consumer Reviews, Defamation, Content Regulation & More)

    Eric Goldman
    25 Jul 2014 | 10:03 am
    Photo credit: 3D Quick Link Crossword // ShutterStockConsumer Reviews * In re Margrett A. Skinner (Ga. Sup. Ct. May 19, 2014). Lawyer publicly reprimanded for disclosing client confidential information to rebut the client’s online reviews. See my Forbes post. * Loftus v. Nazari, 2:10-cv-00279-WOB-JGW (E.D. Ky. May 13, 2014). Another doctor lost a defamation suit over a patient’s online reviews. My updated chart of doctor v. patient lawsuits. * MarketWatch: The fine print that’s getting online commenters sued * Neumann v. Liles (Or. Ct. App. March 12, 2014). Google review of…
  • Lawsuit Over Google’s Unified Privacy Policy Pared Down, But Two Claims Survive

    Venkat Balasubramani
    25 Jul 2014 | 6:03 am
    This is a lawsuit against Google for “commingling user data across different Google products.” Under the policy in effect before March 2012, information collected in one particular Google product was not automatically combined with information from another product. This changed when Google implemented a “unified privacy policy” in 2012, which made clear that Google could combine information collected from different products. The claims were brought on behalf of a class who acquired a Google account prior to February 2012 and who maintained that account after March 2012, when…
  • Q2 2014 Quick Links, Part 1 (IP)

    Eric Goldman
    24 Jul 2014 | 2:08 pm
    Photo credit: 3D Quick Link Crossword // ShutterStock Trademark * Barton Beebe has posted a new free casebook, Trademark Law: An Open-Source Casebook. Quite possibly the new gold standard of trademark casebooks. Check it out! * Hollywood, Esq.: Chubby Checker Settles Penis Size App Lawsuit. Prior blog post. * Overstock v. (D. Utah June 30, 2014). NoMoreRack doesn’t create consumer confusion when it uses the term “overstock” to describe its goods. * Renna v. County of Union, N.J., 2014 WL 2435775 (D. N.J. May 29, 2014). Using a county seal on a public access…
  • Another Blogger Wins a Fair Use Defense For a Photo–Leveyfilm v. Fox Sports

    Eric Goldman
    22 Jul 2014 | 9:00 am
    Danielle Wysocki blogged at “The Jersey Catcher,” a sports blog for women. On December 6, 2010, she blogged about a lawsuit over the 1985 novelty rap song “The Super Bowl Shuffle,” sung by members of the Chicago Bears football team. (I’m reluctantly including a link to the video, but I recommend you watch it mostly to remind yourself how bad 80s pop culture could be. Especially note Tomczak’s head-shaking fake guitaring and Steve Fuller’s self-deprecating, uh, “rap.” Oh gawd, the whole thing is absolutely awful). As is common for bloggers,…
  • TCPA Claim Against Taco Bell Fails For Lack of Agency

    Venkat Balasubramani
    21 Jul 2014 | 8:18 am
    I mentioned before that a court said Taco Bell wasn’t liable for texts sent on its behalf because the plaintiff didn’t adequately allege the sender was Taco Bell’s agent (See “Franchisor Isn’t Liable Under the TCPA for Franchisees’ Text Message Campaign – Thomas v. Taco Bell“). That ruling was appealed to the Ninth Circuit, and the Ninth Circuit similarly rejected plaintiff’s claims that the main Taco Bell entity (the franchisor) should be held liable for a message sent out on behalf of one of its franchisee-associations: Ms. Thomas did not present…
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    LOHAD - random rumblings on marketing and more

  • Examples of Excellent Marketing

    14 Jul 2014 | 1:49 pm
  • Examples of Excellent Marketing

    11 Jun 2014 | 5:53 am
  • How Not to Win New Business

    10 Jun 2014 | 5:33 am
    Well, I’ve been thinking about some sort of a new angle for this blog for a while, now — perhaps reviewing the best nuggets from my email is one way to go. In any event, here’s a delightful little exchange from this morning. It starts off with an email forwarded to me by my sister. The site in question is the Kenneth Peters Center for Recovery. Subject: Your Writing Isn’t What It Should Be Hey Claudia, When I came across your site, I was surprised to see a lot of unengaging text, poor phrasing, and even some typos. Your writing isn’t connecting with your…
  • Customer Service. Delivered With Apathy.

    4 Jun 2014 | 4:30 am
    I was pissed yesterday. I mean, really pissed … to the point where it was damn near impossible to get any work done. All because of CVS Caremark. Here’s the deal: My wife needed a refill on her inhaler prescription. She needed it yesterday, because her previous refill had run out. We have a CVS Caremark plan through Aetna, who recently told us we had to switch pharmacies to CVS, so we did (the day before yesterday). Yesterday morning, I went to CVS thinking I could pick up the inhaler first thing in the morning for my wife. “I’m sorry, there’s nothing I can do;…
  • Dear Facebook …

    8 May 2014 | 7:27 am
    I think we need to have a talk. Don’t look so scared, there’s really no need to get upset. But I’ve been thinking a lot about my social media life and where I am lately with my online self. You’ve been a rock for me since we first met, back in November 2006, and I can’t tell you how important our relationship has been. You’ve been so supportive of me, it’s hard to put into words everything you’ve done and all the times you’ve put yourself out there for me. I mean, you know practically everything there is to know about me. You know…
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
  • Learn, Network, Create – Upcoming Digital Marketing and PR Conferences in 2014

    Lee Odden
    21 Jul 2014 | 8:29 am
    Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network. You ARE building a knowledge network, right? Events are a big part of how I stay connected in the industry and create content. I also get to learn a lot from the awesome people I meet at conferences – both offline and online. In fact, I must REALLY like learning and building my network because over the next 3 months at least 8 events are in…
  • Online Marketing News: #SongsSecretlyAboutPancakes, Yelp Complains, Twitter Gets Analytical

    Ben Brausen
    18 Jul 2014 | 4:30 am
    Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers - The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S. search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what publications and people were the most influential in the Twittersphere. Search Engine Watch REPORT: Facebook, Google To Represent 15% Of Total…
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    Mindshare Strategy

  • More than a Logo

    Eric Mann
    1 Jul 2014 | 8:00 am
    Your brand is more than your logo. It’s more than the color palette on your office door. It’s more than any one part of your visual identity in the market. It’s more than your digital identity itself. What is a Brand? I’ve written on this extensively in the past, but apparently the definition of a brand is still a mystery to many in my industry. A brand isn’t a logo, a catch phrase, or the cute layout on your business cards. Your brand is a story. It’s the story your products tell about your customers. It’s the story you tell about your products.
  • Measuring Productivity

    Eric Mann
    22 Jun 2014 | 8:00 am
    A few months ago, I read an article about WordPress uber-company Automattic that, despite being well written and transparent, really rubbed me the wrong way. The article was largely about Automattic’s highly unorthodox view on productivity. “In a company, what matters is output,” [Automattic CEO Matt] Mullenweg told attendees. “We think someone’s working if they show up in the morning and they’re not drunk, they don’t sleep at their desk, and they leave at the right time and they’re dressed nicely … but that has so little to do with what you create. We all know people…
  • Someday is the Enemy of Progress

    Eric Mann
    11 Jun 2014 | 8:00 am
    One of the most constant and frequent killers of forward progress is the word “someday.” Someday, I’ll run a marathon. Someday, I’ll start a business. Someday, I’ll write and publish a book. These are admirable goals, but they aren’t actionable ones. Using “someday” as a measurement gives you the ability to sit back and never really make progress on that objective. If the marathon is always scheduled for “someday,” you can wait to start training until tomorrow. If your business license will be in the mail “someday,” you…
  • Intrinsic Value

    Eric Mann
    8 Jun 2014 | 8:00 am
    Too often, we take the things around us that are purchasable for granted. It’s refreshing to take some time to evaluate the actual value of simple goods as this helps reconcile the relative values of more expensive goods. Strawberries It’s the middle of strawberry picking season here in Oregon, so rather than miss out on the tasty bounty down the road, I spent Saturday crouched in a field picking berries. It was hot, exhausting, and I came away with far fewer berries than I expected. But in all, I paid far less for the berries than I would have buying them in the store. The…
  • Asynchronous Conversations

    Eric Mann
    30 May 2014 | 8:00 am
    In a society obsessed with instant gratification, we’re all looking for conversations to take place “right now.” Twitter conversations happen in the now – if you don’t follow along, you’ll miss out. Facebook conversations 1 take place right now and fly by if you’re not paying attention. During project sprints, it’s remarkably easy to experience “death by meetings” as every product detail needs to be planned in an all-hands meeting, in-person or otherwise. Even news media emphasized breaking news over long-running stories. Often, you…
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  • Cringeworthy MLB flub is the worst all year

    25 Jul 2014 | 4:39 pm
    Cringeworthy MLB flub is the worst all yearGettyThe Indians and Royals were tied at 0-0 Thursday night when Ray Raburn found the ball glancing off his arm -- but then it got even worse.Unbelievable blunder that followedMore in sportsBig problem for the VikingsChargers take second in softball
  • Kerry unable to broker truce in Israel-Gaza fight

    25 Jul 2014 | 4:39 pm
    Kerry unable to broker truce in Israel-Gaza fightAPAs the death toll in Gaza soared past 800, U.S. Secretary of State John Kerry was in Cairo Friday to establish a ceasefire.Side that rejected the dealRelated coveragePediatric wing crowded with victimsHamas tunnels a significant threat
  • Get a better body without leaving your bed

    25 Jul 2014 | 4:39 pm
    Get a better body without leaving your bedAlamyGet your exercise out of the way early with bedside exercises, and you may not even need coffee to wake you up.How it can impact your sleep, tooMore from Everyday HealthScary finding among US teensWhat to do when you can't sleep
  • Christie move at odds with many Republicans

    25 Jul 2014 | 4:39 pm
    Christie move at odds with many RepublicansNew Jersey Gov. Chris Christie has come under fire for a decision that could haunt him in 2016.GOP candidate he's refusing to supportMore newsAllegations against border agentSiblings split huge lotto jackpot
  • Should you be drinking more water?

    25 Jul 2014 | 4:39 pm
    Should you be drinking more water?GettyNot everyone needs 8 glasses a day. Some need less, others more. Listening to your body is the only way to know.3 surefire signs you're dehydratedMore to noteAre you addicted to food?Dark side of green juicing
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    Chief Marketing Technologist

  • Symantec’s marketing technologist is an evangelist, an influencer, and a negotiator

    Scott Brinker
    24 Jul 2014 | 2:11 pm
    I’m incredibly excited to share with you the following Q&A with Bala Kudaravalli, a leading marketing technologist at Symantec. (With thanks to Scott Vaughan at Integrate for introducing us!) With Symantec’s permission, Bala was able to share some very helpful details about the marketing technology transformation effort that they have underway at the company — and the cross-departmental governance structure that they’re using to manage it. Given Symantec’s size, the scale and scope of this global initiative is massive. And Bala provides some incredible insight…
  • More unicorns! LinkedIn’s head of marketing technology

    Scott Brinker
    22 Jul 2014 | 12:59 pm
    It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to see more frequently in The Second Machine Age. But while that’s thought-provoking at a theoretical level, it’s breathtaking to watch it actually happen with real people you know. It also reveals how much we rely on patterns from the past to determine what we believe about the future — unfortunately, a fallacy in such a rapidly changing world. As the chatter around marketing technologists has increased over the…
  • Navigating the Class V Rapids of Marketing Technology

    Scott Brinker
    18 Jul 2014 | 9:33 am
    Earlier this year, I gave a presentation at the Marketing Operations Executive Summit hosted by the good folks at MarcomCentral that walked through my marketing technology landscape and talked about some of the dynamics with our industry moving towards platform ecosystems. MarcomCentral recently posted the video, which I’m embedding below (or watch it here if you’re reading this in email and the video doesn’t appear). They did a nice job of editing between video footage and the slide deck, but unfortunately, the fonts got a bit out of whack in the process — apologies if…
  • Jason Heller on a mission for the marketer of the future

    Scott Brinker
    17 Jul 2014 | 8:52 am
    Jason Heller is the founder and CEO of Agiliti, a New York consultancy that specializes in digital transformation of marketing operations and strategy. I first became aware of Jason a few years ago through a series of columns he wrote for MediaPost, such as Achieving Simplicity From Complexity and Fostering Digital Innovation. We’ve had a number of chats since then, and I’m always impressed by the insight and passion he has for digital transformation in marketing. Ah, “digital transformation” — two words that sound impressive, are used everywhere, yet contain almost…
  • Secrets of an ace recruiter of technical marketing talent

    Scott Brinker
    10 Jul 2014 | 4:10 am
    Pretty much everybody acknowledges that talent acquisition in marketing today is a hard problem — especially for technical talent for marketing technology, marketing operations, and marketing analytics. But that’s kind of like complaining that winter is cold in Boston. It’s a true statement, yes, but complaining about it doesn’t make you any warmer. You need to get yourself a sweater, a jacket, and a wool hat. You need to make sure your heating system is in working order. And you might want to pick up some hot cocoa while you’re at it. That’s how you get…
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  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
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    Kneale Mann | Leadership

  • Are You Grateful?

    Kneale Mann
    22 Jul 2014 | 4:26 am
    The last six months of my life has been quite a trip. In my experience, if you are currently faced with something you think you can’t accomplish, you can if you are willing to get clear on what you want, what drives you, and what makes you happy. And this is a critical ingredient; open your heart to those around you who want to help.The word selfish was always a tough one for me. It conjured up images of self-centered people who would take for themselves at the expense of others. These were loud arrogant people who would think nothing of walking over someone for their own gain. But the word…
  • The Truth About Facts

    Kneale Mann
    19 Jul 2014 | 3:56 am
    Einstein said; “If the facts don't fit the theory, change the facts. Maya Angelou added; "Don't let the facts get in the way of the truth". Mark Twain pondered; "How empty is theory in the presence of fact?”. And Felix Cohen opined; “The theories we believe we call facts. The facts we disbelieve we call theories.”It’s been said few will argue with their own data. But how do we separate fact from theory? Tom Asacker ponders that very question in his recent TEDTalk. __________________________________________________________________Kneale Mann | Leadership and management consultant…
  • No Instruction Manual

    Kneale Mann
    14 Jul 2014 | 5:22 am
    We live in a plug-in-play world. The gadget comes with an instructional manual but few (none) of us take the time to read it. Our collective impatience is too strong. We want to open the box and start using it. If there’s a problem, we’ll call someone or research the answer online. What do we do when we can’t figure out how people work? There is no owner’s manual with human interaction and relationships. Decades of experience can only give us a guide but each person is wired and motivated differently. Yet often the business world tries to do just that. One Size Does Not Fit…
  • Leading in the Nowist

    Kneale Mann
    9 Jul 2014 | 4:30 am
    We human types are the only beings on earth who worry about the future and think about the past. A dog will learn over time that certain things should be avoided. Being a prey animal, a horse is on the lookout for danger.A horse or a dog doesn't worry about how they ran three weeks ago or how their day will go next week. But we spend our perfectly good now splintering it into recanting missteps from yesterday while stressing about tomorrow.Joi Ito reminds us to lead and innovate in the now.__________________________________________________________________Kneale Mann | Leadership and…
  • This Time of Year

    Kneale Mann
    2 Jul 2014 | 4:27 am
    Summer has arrived in North America where I live and the tone of client conversations is changing. People seem a bit more relaxed and happy. Void of data, I can assume after a long hard winter, most are looking forward to some vacation time, time to unplug, time for family and friends, time without deadlines and email.I know I live a privileged life. Like you, I have plenty of challenges and setbacks, but if perspective is kept in clear view, it’s a pretty good ride. But if we don’t take time away from work, our work will suffer. If we don’t unplug and step away, we will burn out. And…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Simple Steps to Make Branding Work for You

    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
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    Five Sparrows Marketing Blog

  • Mobile-Friendly Email Marketing

    Lauren Hobson
    30 Jun 2014 | 8:15 am
    Despite all the attention that social media gets today, email marketing is still one of the most effective online strategies around (e.g., monthly e-newsletters, special offers, etc.). Recently, an article published by reported that consumers today rely on email as their main method of communication with businesses, and businesses depend heavily on email for …Read more →
  • Five Must-Haves for Business Websites

    Lauren Hobson
    25 Jun 2014 | 12:52 pm
    Like it or not, your website says a lot about your business. It represents your business to the world all day, every day. It is the face of your company, and is often the first thing potential customers see. If it’s time to think about how your website is working for your business, here are …Read more →
  • The Problem You Don’t Know You Have

    Lauren Hobson
    27 May 2014 | 10:00 pm
    If you’re like many small businesses, you have tried various marketing initiatives “here and there”…like a click ad here, a directory listing there, with paid listings or tracking phone numbers thrown in along the way. Eventually, however, you probably abandoned these tactics as they failed to get results, became too expensive, or you found newer, …Read more →
  • Three Secrets to a Website that Works

    Lauren Hobson
    27 May 2014 | 8:19 am
    Today, promoting your business over multiple channels is a smart way to reach customers wherever they are, on whatever devices they happen to be using.  At the heart of your multi-channel strategy, of course, is your website – the online property that you own and completely control.  So to make sure your site is set …Read more →
  • Is Facebook Over?

    Lauren Hobson
    24 Apr 2014 | 8:33 am
    This may come as a surprise to you, but did you know that if a user “Likes” your company on Facebook and wants to follow your Business Page, there is little chance that he or she will actually see your posts?  That’s right – today, less than 10% of business posts actually get through to …Read more →
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    iMediaConnection Blog

  • 9 Email Marketing Rules You Have to Implement Today

    Courtney Wiley
    25 Jul 2014 | 4:36 pm
    As a modern marketer, email is at the heart of your online marketing efforts . . . so it's important to take the time to make sure that every aspect of your strategy is optimized. That's why I've developed a list of nine rules over the years that have proven themselves worthy across entrepreneurial startups, SMBs, and global enterprise organizations. (Just be sure to test these guidelines to determine which work best for your target audience.) 1. ALWAYS take into account local time when sending emails. The best times to send are 9:00 a.m., 3:00 p.m., and 4:00 p.m. 2. NEVER be verbose in…
  • The sales engagement enigma: Understanding the new, complex consumer

    Jamie Anderson
    25 Jul 2014 | 7:00 am
    Not so long ago, customers depended on salespeople to help guide them in their purchases. Prospective car buyers, for example, relied on the salesman to learn how many horses were in the engine and how many cup holders were in the backseat. Today, the tables have indefinitely turned, and those customers walk into the same dealership with make, model and color picked out and a stack of papers validating exactly what they should pay for that car. The internet has changed the sales cycle, but it doesn’t mean that the sales team is out of the game, they just need to adapt and respond to this…
  • 5 Ways Smartphones Are Changing the Ad and Marketing Industry

    Morgan Sims
    24 Jul 2014 | 12:53 pm
    Smartphone use is growing throughout the world because it makes connecting with people and finding information easy. To continue to reach your customers, your business must evolve to incorporate the use of mobile devices into your advertising campaign. Check out these five ways smartphones have changed the marketing industry so you can improve your mobile marketing. Websites Have to Be Mobile-Friendly More and more consumers are using their phone or tablet to access the internet, shop online, and visit your business's website. In fact, smartphones hit a milestone in 2013, overtaking PCs as…
  • Report: Social Media Analysis – Luxury Auto Manufacturers

    Doug Schumacher
    24 Jul 2014 | 12:33 pm
    Click image to view report Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks. The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and…
  • 3 Things You Should Demand From Your Agencies Today (#3 Is Critical)

    Nathaniel Kangpan
    23 Jul 2014 | 12:39 pm
    It's incredible to witness the speed at which the scope and volume of marketing data has been increasing.  It's laughable what was considered big data for most of us even as little as 7 years ago.  I distinctly remember being brought in as a consultant in the mid 2000s to work  with a top tier, global retail bank on a 'big data' project to analyze a customer portfolio of roughly 500,000 records. It was considered a big data project at the time because their analysts could no longer handle the quantity of records since Excel at that time capped out at ~65,000 rows. Now it's common for…
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    Blog - Ganador

  • Cutting Edge Retail - Using Philosophy to create Strategy

    Dennis Price
    22 Jul 2014 | 3:58 pm
    Don’t run away – but I am going to talk philosophy and how that will help you make money. Specifically I want to describe to you the dialectic process or cycle and how you might use that to your advantage.The dictionary defines the dialectic’ (process) in many ways, including as:The Hegelian process of change in which a concept or its realization passes over into and is preserved and fulfilled by its opposite. The dialectic process is pattern of thinking that can work to your advantage or disadvantage.Consider for instance this observation:The Hegelian dialectic is the…
  • The productivity rules I break to be productive

    Dennis Price
    21 Jul 2014 | 4:03 pm
    A recent article espoused the rules Tim Ferris came up with as the perfect ‘STOP DOING’ list to improve productivity.I can say without much equivocation that I am an extremely productive person. It is a big claim and hard to prove to the casual reader. But here is a snapshot of my email inbox. There are exactly 5 emails – and all of them require me to take an action that I must do. When I go to bed – there may be one or two – usually none. Even my junk email folder gets emptied several times a day.I break EVERY ‘rule’ the productivity experts come up with:Do Not Answer Calls…
  • Three street fighting rules that will help you win at business

    Dennis Price
    20 Jul 2014 | 3:54 pm
    The part of Africa I grew up in was a tough place to be a boy, and surviving the schoolyard daily required cunning and courage and the willingness to fight. Much like retail nowadays. One of my more memorable schoolyard fights lasted both breaks (i.e. the whole day) with neither of us being able to land the knock-out blow.  My claim to fame is I went to school the next day (one-eyed, but I went) my opponent didn’t.Street fight rule #1Never grab hold of the person/ their clothing etc. When you do that you only have one hand left to fight.Lesson for business: In business the natural…
  • Funeral Instructions (Friday Funny)

    Dennis Price
    17 Jul 2014 | 3:14 pm
  • Are you a leader who makes decisions like a turkey?

    Dennis Price
    16 Jul 2014 | 3:50 pm
    People crave certainty like they crave food and water – and will go to almost any lengths to create certainty where none exists.Harvard Business Reviewwrites as follows:“Of all the headwinds we face as decision-makers, the power of one overshadows all others: our need for certainty. It is typically more important for us to feel right, than to be right — a difference that didn’t matter much in the lives of our ancestors, but now matters a lot.”And it explains it as follows:“The lockdown of our minds serves an important purpose: Generations of our ancestors wouldn’t…
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    FOLDEN eMarketing Blog

  • Google Authorship and SEO

    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
  • Business Networks become Content Destinations

    18 Jun 2014 | 10:23 am
    LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to “content revolutionaries”. Regarding the general behavior of internet […]
  • Tracking Shares by Domains

    13 Jun 2014 | 8:07 am
    It seems it is the time of new upcoming social media tools. Following the last post introducing the content ranking tool Buzzsumo here comes a similar tool called SharedCount. SharedCount provides a form to submit a domain and displays the amount of shares aka the activities the particular social networks allow. Documented at best is […]
  • Content Ranking and Social Media Analytics Tool

    5 Jun 2014 | 8:37 am
    Buzzsumo is a most convenient tool to find the content that ranks best for a particular topic regarding the amount of shares it received. Getting the data is as easy as searching by submitting the relevant keywords. Furthermore the tool is universal by assorting the results by media category (article, infographics, videos etc.). It shows […]
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    Blog - Digital Jungle

  • Why Develop a Mobile-Optimized Website

    25 Jul 2014 | 3:43 am
    In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chineseconsumers went straight from using the phone to…
  • Insights: How Chinese Perceive Foreign Brands

    25 Jul 2014 | 3:42 am
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there is a great amount of differences, which make this market truly…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
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    We First Blog

  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
  • Self-Disruption: Personal Innovation for Public Relevance

    Simon Mainwaring
    8 Jul 2014 | 10:24 am
    I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role that each of us plays as individuals in creating a future we want for ourselves, our companies, and the world. Specifically, I focused on how to secure cultural relevance, growth opportunity, and personal impact by disrupting your current mindset in…
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    Free Sales & Marketing Magazines and Downloads from

  • Free eGuide: Mobile Engagement: What Consumers Really Think

    25 Jul 2014 | 12:00 am
    Despite the common perception that mobile messaging is just another form of “interrupt marketing,” this latest global survey points out surprising data. In fact, it shows that consumers are not only open to mobile messaging, a majority find SMS and push messaging the most persuasive of all mobile marketing approaches. For example, as high as 68% of consumers receiving SMS or push messages find them valuable. More than three-quarters would provide their location information to receive notifications in certain circumstances.For these and other surprising good news findings, download…
  • 30 Minutes to Maximizing LinkedIn

    24 Jul 2014 | 12:00 am
    Neal Schaffer is a leading social me­dia strategist who was recently chosen as a Top 30 Social Media Power Influ­encer by Forbes Magazine. The author of two social media books, Maximizing LinkedIn for Sales and Social Media Marketing and Understanding, Leveraging & Maximiz­ing LinkedIn, and frequent speaker for corporations and associations on a wide variety of social media for business top­ics.Request Free!
  • Picture Your Furniture Products in a Whole New Dimension3D

    24 Jul 2014 | 12:00 am
    This white paper discusses the benefits of 3D visualization solutions for marketing furniture and furnishing products online and in store. High-resolution 3D furniture visualization make it easy to create compelling product experiences that engage customers and drive conversion.Get this white paper to learn how to:Create a personalized online customer experienceShow the unique details that set your furniture pieces apartDisplay your entire product line in fully navigable 3D roomsGet the white paper today.Request Free!
  • Social Marketing: How to Build an Employee Advocacy Program

    24 Jul 2014 | 12:00 am
    Most social media strategies focus on the brand entity and overlook the power and influence of employee use of social networks. That’s a huge oversight. According to one recent global survey, 88% of employees use at least one social media site for personal use, of which 50% are already posting about their brand. This eBook includes the following topics:Employee advocacy expands reach and creates trustSocial media holds special benefits for salesPeopleLinx shares stream dashboardThe evolving relationship between marketing and salesAnd much moreRequest Free!
  • The B2B Social Media Book: Becoming a Marketing Superstar

    24 Jul 2014 | 12:00 am
    B2B social media marketing is a new set of marketing tools that integrates with existing marketing strategies to help you work smarter instead of harder. When done well, social media marketing can reduce marketing expense, increase lead volume, and provide a clear and measurable return on investment for your marketing dollars. In this chapter, you’ll learn about the fundamentals of social media lead generation and find out why B2B is better at social media than B2C.Request Free!
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    Stuart Foster

  • Understanding the “Let’s Play” Phenomenon

    2 Jul 2014 | 9:35 am
    Ever wondered what YouTube channel has the most subscribers? Who would you guess it is? Bieber? Rhett and Link? Maybe Epic Rap Battles of History? Give up? It’s actually PewDiePie. Wait, who? Yep, with 28 million+ subscribers, a Swedish live-streamer who specializes in play-throughs (with commentary of course) of the latest video games has the […]
  • Sky’s the Limit Challenge – JetBlue

    15 Apr 2012 | 8:29 am
    To give away millions of True Blue points for JetBlue we created a sweepstakes called "Sky's the Limit". To enter all you had to do was tweet #TrueBlueJackpot or Like JetBlue on Facebook to add to the pot of points. (Facebook App & Microsite) Project completed while at Mullen.
  • Spot the Drop – Toshiba

    12 Apr 2012 | 12:53 pm
    To demonstrate how light and thin the new Toshiba Ultrabook was we created an interactive YouTube experience using notations. You can check out the full experience here.
  • BrandBowl 2010 & 2011 – Mullen

    4 Apr 2012 | 7:57 pm
    What if we could leverage the collective power of social media to engage with the biggest media event of the year? Agency: Mullen
  • Altruism or Anonymity?

    28 Mar 2011 | 11:35 am
    How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are […]
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  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
  • Vodafone campaign wins Gold in Best Of International Awards in Milan

    23 May 2014 | 2:04 am
    This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.
  • When are they going to brand the vote?

    22 May 2014 | 5:00 am
    Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this...
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    Digital Examples

  • Book Review - The Circle by Dave Eggars

    25 Jul 2014 | 6:57 am
    The Circle is a satirical novel that was initially published last year, and has recently appeared in paperback in the UK, published by Penguin.In it Dave Eggars creates a credible world, a few years in the future, where there exists a company called The Circle, which is to most intents and purposes an amalgam of Google and Facebook.It's a bit like Google because you have a single identity through which you conduct your online life, in the way that Google likes you to have a single identity over all its properties (including YouTube), and in that it is very actively involved in video and…
  • Beyonce teases the Fifty Shades Teaser Trailer

    21 Jul 2014 | 2:51 am
    Yesterday Beyonce (or, more likely someone at Team Beyonce) posted a teaser for the first trailer for Fifty Shades of Grey on her Instagram account.It ends with a version of Crazy in Love, which is the connection, but Beyonce is a great person for the brand to have to promote the film. In this weekend's FT it was claimed that '£4,000 can change hands for each mention of their product in the [a YouTube star's] video itself (it costs roughly the same for a shout-out on Twitter).'  Goodness knows how much Beyonce costs...Update - & here is the official trailer - 6m views in 24…
  • Stabilo's World Cup goals flipbook

    16 Jul 2014 | 4:12 am
    Very well done!
  • Heineken's @wherenext local discovery service

    16 Jul 2014 | 3:02 am
    This is a fun idea.If you want to know where is 'hot' locally, you can tweet @wherenext with your location - e.g. '@wherenext Chelsea' - and it will tell you places nearby which are being mentioned in social media.It also works on desktop or mobile through this site - see screen grabIt's a fun idea, but clearly it depends on the level of data being produced, which depends on the existence of people like me tweeting their social, food and drink experiences.It's also clearly game-able, and many of the most savvy venue owners…
  • Snapchat's Geofilters

    15 Jul 2014 | 8:15 am
    Snapchat is introducing lots of new features at the moment.  We've had Stories - including this World Cup #RioLive story sent to everyone's timeline on the day of the World Cup final - and now Geofilters.Geofilters are filters that can only be applied at certain places - so for a city (to create a 'Greetings From Asbury Park, NJ' style postcard effect), or for specific locations, like Disneyland, as shown on the video.Very smart, and you'd imagine brands with locations (McDonalds, Top Shop, cinemas, football clubs...) will be using this a lot by the time we get to Christmas.  &…
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    Idaho Ad Agencies

  • Job openings at Davies Moore

    16 Jul 2014 | 2:31 pm
    Our friends at DaviesMoore let us about two new job openings at their shop: Media Buyer DaviesMoore, a full-service marketing firm in Boise, is looking for a media buyer to work in a fast-paced, results oriented atmosphere. This individual will be detail oriented, possess strong communication and negotiation skills, working knowledge of excel and ideally have previous experience in a media related field. Experience with Strata Media buying software and Marketing Research a plus. Learn more about this position here. Note that applications are only being accepted through Friday, July 18th.
  • IdahoRadioNews: Eagle looks to soar by taking the low road

    10 Jul 2014 | 8:46 pm
    KKGL/96.9 The Eagle used to be one of the Boise market’s top-rated radio stations. Its mix of syndicated show Bob & Tom and classic rock from the 70s and 80s scored top marks with adult men – and even many women. But along the way, the station faltered. It cut back, retrenched and saw its ratings fade like a pair of stone-washed jeans. Wave upon wave of corporate consolidation seemed to diminish the station even further as it passed from Citadel to Cumulus. Ratings were so bad that during the 2012 fall ratings period, the station got beat in the morning drive by Mix 106…
  • New hire at Publicis Boise

    9 Jul 2014 | 4:03 pm
    While we don’t hear much out of the Publicis Boise office, we did get word recently that they’ve added Bobby Kasper as Art Director. From their release about the new hire: At Publicis Boise, Bobby provides graphic design, concept development and file preparation/production for assigned accounts while supporting new business activities. His responsibilities also include assisting the Production Director in fulfillment of sales and marketing kits and materials. Prior to joining Publicis Boise, he worked at local design agencies and Boise State University Campus Services providing…
  • Client-side job opening: Associate Vice President for Marketing and Communications

    18 Jun 2014 | 3:26 pm
    The College of Idaho in Caldwell has an opening for an Associate Vice President for Marketing and Communications. From the job description: The College of Idaho invites applications for a full-time Associate Vice President (AVP) for Marketing and Communications. The AVP is a member of the senior management team and is responsible for the strategic planning and direction of all marketing functions for The College of Idaho (C of I). The AVP is institutionally focused, providing support for academic departments, the offices of Admission, College Relations, and Events. The AVP serves as the…
  • Job Opening: Accounting/Media Administrative Assistant

    23 May 2014 | 3:26 pm
    DaviesMoore in Boise has an opening for an Accounting/Media Administrative Assistant. From the job description: The primary area of responsibility for this position is to provide support and coordination in the accounting department, servicing all of DaviesMoore’s clients. This includes maintaining a high level of awareness and organization with client activities, detail-oriented management, and professional communication with key client and billing contacts as needed. The individual who fills this position must be driven and exemplify strong leadership qualities, as well as fit into the…
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    Creativity Unbound

  • Greatest Good: expertise for a cause

    edward boches
    22 Jul 2014 | 11:14 am
    Some of the tech, media, and marketing experts assembled by Greatest Good. They’re all donating their time to a worthy cause. This is what the web should really be about. Connecting us to each other. Helping us share our knowledge. Finding efficient ways to support causes and organizations in need. Greatest Good fosters all three. Created by the innovative Saneel Radia, with some help from a lot of friends, this early stage site aims to connect you with a slew of smart and accomplished folks from tech, media and marketing. For a small fee they’ll consult, advise or share their…
  • Apple’s advertising problems may not be with its ad agency

    edward boches
    6 Jun 2014 | 1:59 pm
    Apple’s new spots, done in house, are beautiful, garner good reviews, but lack the point of view Apple has always been known for. Unthinkable. Apple fire TBWA/Media Arts Lab, the agency that Steve Jobs asked Lee Clow to form in order to concentrate on Apple? Well if you read the recent press reports, it appears possible. The momentum to move efforts in-house grows. Apple is bringing on new digital agencies. And internal emails, recently made public, reveal increasing tensions. According to Bloomberg, which interviewed me for this story, the rift widens. After the Wall Street Journal…
  • College degree, check. Resume, check. Internships, check. Interview techniques?

    edward boches
    29 May 2014 | 11:44 am
    Prior to an interview, do not practice positions of weakness. Learn the power stance. It will elevate your confidence and reduce stress. Advertising is an intense business. You have to solve unsolvable problems. Think on your feet. Generate volumes of ideas. Express yourself clearly. Present with authority. Demonstrate creativity. Produce on demand. Work under pressure. Live outside your comfort zone. Collaborate with multiple partners who have differing opinions. Well guess what, These days the same applies to job interviews. Even for entry level positions. I had lunch today with a few…
  • Three ways to tell stories with data

    edward boches
    25 May 2014 | 8:38 am
    In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have? Or in the case of programmatic media buying, how much should we pay to reach a particular person with a particular message? But data offers those of us on the creative and storytelling side of the business just as much opportunity. We can discover, mine and even produce data to help us tell more emotional and convincing narratives. More on that in a moment.
  • Leaked NY Times Innovation Report reveals what’s wrong with ad agencies

    edward boches
    19 May 2014 | 1:34 pm
    The New York Times overvalues journalistic skills for digital hires and undervalues digital skills for journalism hires. Most ad agencies overvalue traditional creative skills for digital hires and undervalue digital skills for creative hires. The NY Times places too much emphasis on the front page and the home page. Most ad agencies place too much emphasis on television and traditional messages. At the NY Times, social media is an afterthought. At most ad agencies social media is an afterthought. By now you’ve probably read about the NYT Innovation Report, which leaked to the public last…
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    Marketing Java | Web. Social. Marketing.

  • Takeaways from the Facebook Study

    Leia Schultz
    23 Jul 2014 | 9:04 am
    The recent controversial study conducted by Facebook on the emotions of a sample of its users certainly has stirred up conversation. The study, conducted in 2012 by a “Facebook data scientist” and researchers from Cornell University and the University of California, was theoretically to reveal insight on users’ emotions connected to social networks. Some are calling the ethics of Facebook’s Emotional Contagion study questionable. The study measured users’ emotional responses…      Related StoriesTicker Shock: Facebook Drops Brands from Ticker…
  • An Intro to the Internet of Things

    Leia Schultz
    17 Jul 2014 | 8:45 am
    The evolution of technology in the past few decades truly has transformed the way we interact and do business. As a species, we have had to learn and keep up with the latest and greatest technologies to stay current and to stay savvy. There is nothing that has had greater impact on our lives than the Internet and its vast interconnectivity. Today, there is anticipation that the next level of…      Related StoriesSaving Face, One Comma At a TimeYelp’s Mighty Influence Being Challenged by Alternative SitesWebsite Wisdom: 8 Ways to Stay Ahead of…
  • 4 Tips for Gaining Repeat Customers

    Site Admin
    17 Jun 2014 | 8:00 am
    Customer service is essential for the survival of any business.  This is even more true of small businesses and start-ups as loyal customer base is needed both to grow and to succeed.  Economically speaking, you want your customers to return to your business again and again because it ensures that your business will continue to thrive.  Building relationships is important in all aspects of life and your business should be…      Related StoriesHow to Deal with Startup StressParting Notes on 2013Yelp’s Mighty Influence Being Challenged by Alternative…
  • How to Deal with Startup Stress

    Site Admin
    10 Jun 2014 | 8:00 am
    Stress is a fact of life.  It occurs when a certain situation puts a large amount of pressure on an individual’s life.  Sometimes, the amount of stress that is put upon a person can seem inescapable, which can bring about feelings of discouragement and defeat.  In fact, many people try to avoid stressful situations at all costs because they know all too well what happens when stress gets the best…      Related Stories4 Tips for Gaining Repeat CustomersParting Notes on 2013The Fast, the Furious, and the Delicious 
  • Yelp’s Mighty Influence Being Challenged by Alternative Sites

    Site Admin
    3 Jun 2014 | 11:00 am
    As the world’s population continues to spend more time online, the amount of content they share online will also increase.  Whether they share photos, music or even opinions, it is important to comprehend that sharing anything can have tremendous impacts–both positive and negative. There are many websites that allow you to cast your opinions or reviews on businesses and services.  Yelp, which is one of the most popular review sites,…      Related Stories4 Tips for Gaining Repeat CustomersSaving Face, One Comma At a TimeIs Your Website an Ancient…
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    Marketo Marketing Blog

  • Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

    Jessica Langensand
    24 Jul 2014 | 5:30 am
    Author: Jessica LangensandThere are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1. The New Rules of Marketing and PR The New Rules of…
  • Marketo Goes to College

    Jesse Finn
    23 Jul 2014 | 5:30 am
    Author: Jesse FinnGood marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example. If you go on to their job listing page, you’ll see they’re currently looking for more than 250 marketing professionals alone. Run a quick search of “marketing automation manager” on popular job site – it yields over 3,700 openings! The reason? In a digital marketing age, the skills and talents that make marketers successful have shifted dramatically – leaving…
  • 4 Ways a Longer Consumer Buying Cycle Can Work FOR You

    Maggie Jones
    22 Jul 2014 | 5:30 am
    Author: Maggie JonesMarketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a car, for example, it might take weeks for a buyer to make her decision. It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment. But on the other hand, a lengthy buying cycle means you’ll have more opportunities to communicate. And as we explore in our new ebook, Deliver More…
  • 5 Reasons to Invest in Interactive Content

    Dennis Shiao
    21 Jul 2014 | 5:30 am
    Author: Dennis ShiaoThe first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock. There’s so much content produced every day (every hour, and every minute) that consumer attention is a scarce commodity.  You’re competing against everyone who sells similar products and services, but…
  • How to Double Your Marketing Team…WITHOUT New Hires

    Josh Hill
    17 Jul 2014 | 5:30 am
    Author: Josh HillWhen I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it,marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials, rather than immediately delivering a hard sale. But going for a softer sell also meant that many…
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    Fletcher Prince

  • Important July dates

    Mary Fletcher Jones
    1 Jul 2014 | 6:16 am
    Sure, ANYBODY can tweet about the 4th of July. But how many people are going to talk about International Kissing Day? Or the Running of the Bulls in Pamplona?  They might get the Tour de France, sure, but the Palio? Nah, YOU got the Palio! You are going to OWN Twitter, my friend. Will they […]
  • Why bother with YouTube? The benefits of online video

    Mary Fletcher Jones
    23 Jun 2014 | 6:02 am
    I was asked to answer a Quora question about the benefits of YouTube. Here is my reply. You can read more specific details about the benefits of YouTube on the Fletcher Prince Slideshare account As you may know, YouTube has been around since 2005, and since then, there have been tremendous benefits to posting on […]
  • A Summer Book Bag for PR professionals

    Mary Fletcher Jones
    14 Jun 2014 | 6:57 am
    After what has got to be the snowiest winter ever, it’s finally here: summer. Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come! Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as […]
  • Social media inspiration for June bugs

    Mary Fletcher Jones
    1 Jun 2014 | 6:07 am
    What? You don’t know what to blog about? You don’t know what to tweet about? Don’t tell me you don’t know what to FACEBOOK about! No worries, skippy. Here’s a list of can’t-miss conversation-starters for the whole month of June.  From the Smithsonian Folk Life Festival to Fortune’s 500 list, to the World Cup and […]
  • The ones that got away…

    Mary Fletcher Jones
    14 May 2014 | 5:11 pm
    You know, in this business, you don’t land every single client. Even if you are Fletcher Prince. Gasp! Truth. You have to fish a lot and bid a lot and write all kinds of proposals and it often goes nowhere. Heck, I bet I have lost at least half the jobs I have bid on. […]
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  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
  • Healthcare brand marketers: what is your “10%”?

    Eric Brody
    22 Jun 2014 | 6:58 pm
    What is it that makes one healthcare brand stand out more than another? Let’s assume for a moment that your neighboring healthcare systems and hospitals focus on the same service lines, deliver similar outcomes, possess equal technology prowess and amass the same number of awards.  So beyond the 90% of...
  • Healthcare system and hospital marketers: who you’re really competing with

    Eric Brody
    16 Jun 2014 | 6:40 am
    Your traditional industry boundaries have dissolved. Sure you’re competing with other service area healthcare systems and hospitals.  And new “health” care providers – both real and virtual – like Walgreens (Healthcare Clinic), Nike (Fuelband), Apple (HealthKit)  and the many other technologies that put your health at your fingertips. But from...
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    Marketing Donut feed

  • BCC urges more UK firms to think global

    25 Jul 2014 | 9:38 am
    The British Chambers of Commerce (BCC) has published the results of its International Trade Survey for Q1 2014, which seeks to better understand barriers faced by existing and potential UK exporters. Based on responses from 4,742 businesses, the survey found that while 90% of respondents had ambitions to "grow domestically", only 43% were looking further afield – despite 55% of exporters "reporting a positive impact on their bottom line within just 12 months of expanding into new markets abroad". More than 75% of current exporters had traded internationally for more than five years, while…
  • PayPal to offer SMEs cash advances

    25 Jul 2014 | 9:37 am
    International e-commerce business PayPal, which enables payments and money transfers to be made online, is to "help meet the small and medium enterprise funding gap" by providing its UK business customers with working capital through cash advances against their future sales. The PayPal Working Capital fund will be trialled in the UK this autumn, with a more extensive rollout scheduled for 2015. Merchants (including eBay sellers) will be able to repay their advance with a share of their PayPal sales via card payments. PayPal is keen to highlight that the advance is not a loan, so customers…
  • Small firms "woefully unprepared" for cyber attacks

    25 Jul 2014 | 9:33 am
    A study carried out by security software provider Kaspersky Lab suggests that cyber attacks are more common than many small-business owners believe, with many of them "woefully unprepared" for an IT security breach, despite growing reliance on mobile devices and storage of "critical information" on computers. Almost a third (31%) of respondents admitted to not knowing what to do if they suffered a serious IT security breach, with four in ten saying they would struggle to recover all data lost and a quarter admitting they would be unable to recover any. The survey attracted responses from…
  • Commonwealth Games good for business

    25 Jul 2014 | 9:32 am
    The government is hoping the Commonwealth Games in Glasgow will repeat the success of London 2012 Olympics and Paralympics – on and off the track and field. Figures just published reveal that the key aim to give British trade and industry a £11bn boost in the four years following the London 2012 Olympics and Paralympics has been surpassed in half that time. According to the second annual Olympic legacy report, £14.2bn has been generated in contracts, direct investment and additional sales. Following the games, tourism businesses benefited greatly as international visits to the UK…
  • Also in the news this week – 25 July 2014

    25 Jul 2014 | 9:31 am
    Modern manager or old-fashioned boss? Research from HR organisation Investors in People (IIP) suggests that one in eight employees "could not name one quality they liked about their boss", while three quarters talked about their boss's management or work style behind their back. Paul Devoy, head of IIP, said: "While there are many good managers out there, for the 3.7m workers who can't name a single quality they admire in their boss, there is clearly work to be done. It's not something that companies should just accept; bad bosses result in unhappy, unproductive staff who leave." The 24% of…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Appeal That Almost Always Triggers Sales

    Tom Trush
    25 Jul 2014 | 10:17 am
    Think back to your last memorable purchase. Maybe it was a car … a gift for a friend … a deal at the grocery store … or just an enjoyable meal at your favorite restaurant. Do you recall what emotions you felt? You see, emotions have an incredible influence on purchasing and hiring decisions (much more than logic). However, we’re not always aware of them because so much emotional activity occurs in your subconscious mind. This is critical to remember when writing your marketing materials. The fact is, if generating responses is your goal when marketing, then you must…
  • 8 Items That Make ‘Dangerous’ Ads Deliver Leads

    Tom Trush
    30 Jun 2014 | 10:23 am
    I recently asked my subscribers for frustrating ads to transform for an upcoming project. In addition to receiving several ads, I heard a few stories about actions people took in the hopes of generating more responses. I love these types of stories. After all, so often you hear about entrepreneurs and executives who run an ad a time or two and then stop because it didn’t generate leads — which is why success stories always seem so sweet. So let me share with you one of my favorite tales of triumph (at least as it relates to ad response) … Ernest Shackleton was an Irish-born,…
  • How to Win Attention From Distracted Prospects

    Tom Trush
    22 May 2014 | 3:14 pm
    Imagine looking into a forest where all the vegetation is completely still, except for one tree that sways back and forth as if guided by an invisible force. Where do you focus your attention? On the tree, of course! That’s your unconscious mind at work. It filters out millions of bits of information to direct your attention to disparity. This is one reason I stress being different when marketing. Your mind’s natural tendency is to direct you toward differences. So why not use this trait to your advantage? When done well, your marketing is the swaying tree — and often the first…
  • These Mistakes Cause You to Overspend on Marketing

    Tom Trush
    14 May 2014 | 6:51 am
    Let’s say you have one day to either run a full-page color or half-page black-and-white ad in your local newspaper (whose audience includes potential prospects). Which would you choose? Before making your choice, let me tell you about a client who faced an almost identical decision. You see, he was running a full-page color ad once a week for several weeks a row. Disappointed with the response, he asked me for suggestions. So I proposed he change the format, eliminate color and slash the ad size in half. In effect, I suggested he cut his costs and create a smaller ad that was less visually…
  • How to Create Positive Positioning in Your Prospects’ Minds

    Tom Trush
    7 May 2014 | 6:44 am
    As I sit at my desk today, my heavily blistered feet and sore legs keep reminding me of last weekend’s adventure. You see, I spent Saturday running/hiking the Grand Canyon from the South Rim to North Rim and then back again. The roughly 20-hour, 46-mile trek gave me time to process several new ideas. When you’re alone with your thoughts, your mind can accomplish incredible feats. Don’t you agree? Well, if you ever analyze your mental conversations, you’re likely aware of tip that can help you write better marketing materials. The fact is, people don’t argue with themselves. (Can you…
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  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
  • Three Marketing Lessons in Lagniappe from the New House Whip Steve Scalise

    Stan Phelps
    3 Jul 2014 | 7:29 am
    This was originally posted on Forbes: Three marketing lessons in lagniappe from the new House Whip Steve Scalise A month ago Steve Scalise was an obscure member of the rank and file in Congress. Two week ago he made the successful ascent into the Republican leadership.  The five-year representative from the […]
  • There is no such thing as just meeting expectations. An interview with Stan Phelps at the Customer 360 Symposium

    Stan Phelps
    20 Jun 2014 | 8:30 am
    This interview was originally posted on Ashton Media. It contains a question and answer session where Mark Abay and I speak about customer experience at the Customer 360 Symposium: The psychology of the customer journey Mark: Stan, in your presentation, you focused on the psychology of the customer journey. Tell us a little bit […]
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    Chief Marketer

  • 8 Reasons Why Responsive Web Design Cannot Be Ignored

    Patricia Odell
    24 Jul 2014 | 1:28 pm
    By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current fragmented environment of innumerable tablets and mobile devices, RWD is a practical, well-tested solution to address your customers’ mobile appetite while protecting your online investments. Here are eight reasons why responsive design cannot be ignored. 1. Mobile…
  • 5 Tips to Find the Right Social Media Influencers

    Chief Marketer Staff
    24 Jul 2014 | 1:03 pm
    By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that YouTube is the new Hollywood. And with their built-in, engaged fan base, digital media influencers can be extremely valuable for brands. While celebrity endorsement is a tried and true formula, a social influencer can take a brand brief and explore it in their own voice and own way that their audience has come to love and consume through them. This adds an additional layer of credibility to a brand…
  • Modern SEO Best Practices

    Chief Marketer Staff
    23 Jul 2014 | 11:44 am
    Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the key combinations necessary to improve SEO rankings along with lots of SEO best practices. A must read! The post Modern SEO Best Practices appeared first on Chief Marketer.
  • 12 Promotional Products with a Touch of Tech

    Chief Marketer Staff
    23 Jul 2014 | 11:29 am
    Cheryl V. Jackson (Chicago Tribune) Don’t think of pens as just pens anymore; think of pens as instruments housing USB flash drives. Same with branded phone wallets that now double as phone stands. The promotional products industry is adding a tech touch to lots of products. Here’s a roundup of 12 to take a look at. The post 12 Promotional Products with a Touch of Tech appeared first on Chief Marketer.
  • Applebee’s Forks Over its Instagram to Customers

    Chief Marketer Staff
    23 Jul 2014 | 11:16 am
    Lauren Johnson (AdWeek) For the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag. Risky or right on? You be the judge. The post Applebee’s Forks Over its Instagram to Customers appeared first on Chief Marketer.
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    Millennial Marketing

  • Ahh… The Power of User Generated Content

    Brendan Shaughnessy
    24 Jul 2014 | 10:29 am
    When it comes to creating a lasting relationship with your consumers, being a brand people can trust is imperative to your success. Easier said than done, right? While you obviously can’t practice trust falls with your consumers, marketers are continuing to engage their following in unique ways through user generated content (UGC). While asking for UGC can be as simple as sending a picture or a tweet, some fans are going above and beyond, creating incredible content for the brands they love. According to a study conducted by Ipsos, millennials trust UGC just as much as they trust…
  • Motor Industry Capitalizes on Facebook’s Sharing Power

    Julie Ray
    18 Jul 2014 | 10:03 am
    In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while almost a quarter (23 per cent) use it to communicate their purchase experience.” According to social media statistics, the German motoring manufacturer BMW has the biggest Facebook Page in the automotive industry. The marketing success of BMW’s Facebook Page can be directly linked…
  • What Golf Can Learn from Millennial Runners

    Brendan Shaughnessy
    15 Jul 2014 | 8:30 am
    Whether you’re flipping through channels on TV or looking up the score to your favorite team, it’s no secret that the world of sports is exploding. Professional teams are signing billion dollar TV contracts, colleges and universities are launching their own networks, and people are trying new recreational sports and activities. However, it is becoming increasingly clear that one of the most popular “gentleman’s games” is not all that popular with millennials. Although golf is a popular sport worldwide, golfers are getting older with 83% of Americans who have played 18 holes in the…
  • The Value of Meaningful Experiences & Shareworthy Content

    Adam Van Paris
    10 Jul 2014 | 9:47 am
    Ok, so you have to admit that getting a retweet, like or mention via social media from your favorite brand gives you a little jolt of excitement, right? Of course. So imagine what it would feel like if your favorite brands actually took an action further than the social space. Today, the brands that are marrying the digital and physical world are doing just that. And, they are winning with millennials because of it. Lessons from a Local Business Gina Reardon, co-owner of Catering by Design in Kansas City, is an example of someone who acknowledges the importance of merging these two worlds.
  • Kraft Reinvents Itself to Appeal to the “Millennial Mindset”

    Jeff Fromm
    26 Jun 2014 | 11:13 am
    Jalapeno-flavored Philadelphia cream cheese.  It has a peppy kick, is slightly tangy and, of course, rich and creamy.  Is your mouth watering yet?  This bold new flavor is one of the new flavor offerings introduced by Kraft this year. As a push to reach more millennial consumers, Kraft is in the process of reinventing their brand by focusing more on digital and social media and offering products that provide an exciting flavor adventure at an affordable price. Millennials shop, buy and eat differently and are leaving their mark on the food retail industry (for more info about millennial…
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    FeedBlitz News

  • FeedBlitz: Rewind the Week – Robot Edition

    Eleanor Pierce
    24 Jul 2014 | 12:14 pm
    When I was a kid, I had a pretty clear vision of the future. And all of my ideas about what the future would hold came directly from television and movies. Perhaps I wasn’t a terribly imaginative child … but I digress. I figured we’d all have flying cars, a la the Jetsons, by the time I was grown. And I figured kids of the future would ride hover boards instead of boring old skateboards. TV and movies also gave me the impression that we’d all have a lot more robots in our lives. I, personally, was looking forward to fewer chores thanks to my own Rosie. While I haven’t heard much in…
  • Need a FeedBlitz API Key? Permission Granted

    Phil Hollows
    24 Jul 2014 | 9:13 am
    FeedBlitz API key generation has now been made automatic; the prior manual approval process has been eliminated. Meaning: You can use our API keys in third party integrations without delay. Implication: More uses for FeedBlitz’s APIs are coming soon. Access: Log in to your FeedBlitz account, it’s under My Account | API Keys in the left sidebar. Restrictions: None beyond the requirement that you must be a premium FeedBlitz publisher. By the way: If your current API key appplication was still pending under the prior policies, simply cancel it and then generate a new key.
  • How LinkedIn Works for Your Brand

    Serhat Pala
    22 Jul 2014 | 11:47 am
    By Serhat Pala Most of us begin our days by checking for messages on Twitter, Facebook or Snapchat. Then we end our days posting updates and catching up with friends and family on Facebook and the other social media networks. Over 54 percent of Americans use social media on a daily basis. Some users check their accounts more than 10 times per day, according to data from Deloitte. But social media is not just Facebook. While Facebook still rules the roost, social media comes in all shapes and sizes: From photo and video sharing sites to social bookmarking to instant messaging to social…
  • FeedBlitz: Rewind the Week – App Edition

    Eleanor Pierce
    17 Jul 2014 | 8:50 am
    I had a realization while looking at photos taken on a recent cross-country road trip to Oregon. There were typical “standing happily next to road sign” photos, some “standing looking not-so-happy next to cars loaded down with luggage” photos, and, I’m ashamed to admit, more than one photo of me and my 19-year-old niece standing (or sitting) side by side, both staring at our iPhones. I guess you could say we’re both addicted. I’m not rude about it—at least, I don’t think I am. I don’t keep my phone on the dinner table. I don’t glaze over and scroll through my phone when…
  • The Real Truth About SEO Success

    Simon Ashton
    15 Jul 2014 | 12:32 pm
    Let’s be honest, on the ladder of trustworthiness, search engine consultants fall somewhere between lawyers and members of Congress. But nobody seeks us out at parties for our stories or makes Netflix shows set in the world of SEO. No, instead you have two choices when it comes to SEO. You’re either the nerdy Poindexter, sitting alone at his computer, muttering about meta descriptions and H1 tags, or worse, a snake oil salesman, promising the world that if you’ll just spend thousands of dollars on some magic formula that never quite seems to be finished, you’ll win the Internet.
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  • Here’s an Idea! – Top 7 Email Marketing Myths, BUSTED!

    25 Jul 2014 | 4:20 pm
    Top 7 Email Marketing Myths, BUSTED! In this episode of Here’s an Idea, our digital guru Hal Brice exposes the truth with some cold, hard (but enlightening) facts.
  • Discover Los Angeles | LA Times Fullpage Takeover

    17 Jun 2014 | 5:04 pm
    Check out our hard work for Los Angeles – ! It’s LIVE on the Los Angeles Times website. #LAStory
  • From social media, to eCommerce, to my doorstep.

    Scott Burris
    13 Jun 2014 | 2:16 pm
    I wanted to share this story of how amazing today’s ecommerce and connectivity are. Just the other day while I was flicking through my instagram feed, I was stopped in my tracks and mesmerized by this wonderful photo. (link: Although I’m not normally the biggest fan of the feet selfies movement (aka #fromwhereistand) I was overwhelmed with joy by this welcome mat. I love music and I love lyrics, and the use of this particular line from one of my all time favorite songs, “Can I kick it” by A Tribe Called Quest, ( ) was…
  • Meet Our Newest Team Members

    27 Mar 2014 | 4:38 pm
    We’re always finding new ways to bring fresh new ideas to the table to help grow your business. Over the past few months, we were able to welcome a few new faces to the HB family to help us do just that. Say hello to our newest team members!   Team Member: Betsy Stevenson | ACD, Copy Betsy is loving the collaborative atmosphere and “smart, awesome people” at HB. She comes up with engaging hardworking concepts and copy that moves us, and the profit needle for clients. Fave Book: “The Prizewinner of Defiance, Ohio by Terry Ryan. Terry tells us the story of her mom,…
  • Here’s an Idea! – How to make your video go VIRAL: 10 easy tips

    14 Mar 2014 | 4:35 pm
    Want to know how to make a viral video? Hal shares 10 easy tips from Karen Cheng on making a video go viral, in the latest Here’s an Idea. Check out Karen’s original blog post:
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  • Market Basket: This isn’t a PR Problem

    Chuck Tanowitz
    25 Jul 2014 | 6:45 am
    If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would inherit their dad’s half of the company. It didn’t work out that way and so began a fight that pit cousin against cousin. It came to a head recently when the board ousted the CEO in more of the family squabble. Then the employees got involved, staging a protest to…
  • “Who’s gonna pay for what’s inside my brain?” A chat with Matthew Gustavsen

    Justin Hastings
    21 Jul 2014 | 8:10 am
    The HB Interview Series re-introduces HB employees to our audiences. Here, we’ll learn about the lives of each HBer, how they landed in their current career trajectory and their thoughts on the industry. Justin Hastings, Interactive Strategist at HB, conducts all discussions. Matt Gustavsen is a Creative Strategist at HB. He’s a Massachusetts lifer who grew up on the south shore and went to school at UMass Dartmouth. Matt shared time with me to discuss his upbringing and how he became a designer. Justin: Tell me about growing up in Braintree. What filled your time? Matt: Life was 90%…
  • H2H PR – Haven’t We Always Been Doing It?

    Catherine Ahearn
    10 Jul 2014 | 12:47 pm
    Recently, B2B and B2C public relations have had some human company. Human-to-human (H2H), lately one of the industry’s favorite phrases, is now everywhere and it’s gotten there fast. But how people are using it and what it really means don’t seem to be in line. The two main public relations categories, B2B and B2C, serve to create specificity and clarity when PR professionals describe their tasks and responsibilities. Each segment has its own audience, goals and messaging; differentiating between them allows for more efficient communication between professionals, their potential…
  • Top 5 Things I Learned from the Watergate Break-In

    Chuck Tanowitz
    8 Jul 2014 | 11:00 am
    What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism? Listicles are, of course, the legacy of Buzzfeed, which has turned itself into a social media click machine, and clicks are the currency of the journalism world today. Or, at least that’s what I’m repeatedly reminded by journalists who tell us at HB Agency that if a story can’t get clicks, they’re not interested in writing it. The New York Times also realizes this, having done its own exhaustive…
  • Seeing is Acting: Showing the Story of Global Warming

    Catherine Ahearn
    30 Jun 2014 | 6:34 am
    We hear about climate change every day, but it’s not something we often notice in the world around us. However, in a recent episode of Cosmos: A Spacetime Odyssey, Neil deGrasse Tyson communicated about the issue in a new way, using visual representations of society’s current impact on our climate. To be fair, there have been many attempts to depict climate change through art, graphs or futuristic films. But an overwhelming majority of these representations have had one, detrimental thing in common: forecast. They predict, they speculate responsibly and they ignore the right here and…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • LESSON #2: What is an online business?

    Shawn Wallace
    24 Jul 2014 | 4:35 pm
    Contrary to what some of the so-called guru’s may say, having an online business is not for everyone. But in order to judge whether it’s a good fit for you, we first must define what an online business is and what it isn’t. Please watch the following video: Main points: My personal definition is that it’s a business which is conducted primarily on the internet. A website is NOT an online business. It’s not a job. There may be risk involved, but it’s all about how you perceive it. If you’re afraid to start a business, then you need to either…a) get over your fearorb) decide…
  • LESSON #1: Introduction to Shawn’s Tips

    Shawn Wallace
    22 Jul 2014 | 5:20 pm
    Welcome to Shawn’s Tips! If you want to start an online business, or if you want to make your current online business more profitable, you’ve come to the right place. Please watch the following video: Main points: We’re going to start at the very beginning. It’s OK if you don’t know anything about online business. I’m going to show you how to build an online business from ‘A’ to ‘Z’. If you’re an experienced internet marketer, please bear with me through the basics, because I’ll be sharing all of my advanced techniques too. I have a lot of personal experience and…
  • Welcome To The SDW Community

    Shawn Wallace
    15 Jul 2014 | 2:26 pm
    Hey there… I just wanted to take some time from behind the computer and cut a quick video for you to say thank you for signing up for my news letter where I’ll being sharing with you how I can help you to implement a completely automated sales funnel in your business to generate a 5 & 6 figure incomes. Click Here To Grab The Report How To Leverage The Right Business Model For You. Talk soon,
  • Are HURTING Your Customers by Not Selling To Them More Often?

    Shawn Wallace
    2 Jul 2014 | 3:40 pm
    By the time you’re done reading this email, one of two things is going to happen.1) You’re going to love me2) You’re going to hate meI guess we’ll find out.I’m about to unveil a truth to you that you’ve most likely never thought about before. It’s one most business owners haven’t realized, and it’s costing them enormous amounts of money. Here it is.Right now, at this very moment, you are HURTING your customers by not selling to them more often.Let me explain.When a customer or client comes to you, they’re coming to you for a…
  • Ultimate Way To Leverage A Profitable Online Business Model

    Shawn Wallace
    1 Jul 2014 | 10:10 pm
    Imagine how well YOUR business would grow if you learned how to leverage the internet to properly to generate sales on demand with just one of these business models to choose from weather it is Affiliate Marketing, Info Marketing or Creating Your Own Products. Imagine if you really spent time to do the 5 steps ( just one of my mentors Tracey mention in this video above). Step 1: Decide if you REALLY desire to be your own BOSS. Step 2: Find a mentor in the area of online business you are interested in building. Step 3: Do as instructed by a mentor. FOLLOW DIRECTIONS Step 4: Construct…
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    InfoProduct Marketing Insiders Tips And News

  • Marketing For Today – Gary Vaynerchuck Video

    23 Jul 2014 | 1:17 pm
    Most of my time is spent taking action…not waiting for someone to tell me what to do. I have found this to be much more effective in leading markets, first to try, first to get feedback, first to fail and yes…first to succeed! That said, I do keep an eye on certain people I see really taking big action and share their findings…Gary Vaynerchuck is one of those people. Gary has tons of stuff out there, most of it is really valuable..but this video is especially powerful because he talks REAL case studies, real examples of how he has secured customers using today's social…
  • Turn What You Know Into Money

    3 Jul 2014 | 1:08 pm
    Did you know that one of the best, fastest and most effective ways to start your own business online and bring in massive profit is sitting right under your nose? Actually, to be more accurate, it's sitting right between your ears…all you have to do is understand how to turn your knowledge, experiences and interests into useful how-to, information products. It's as simple as taking your knowledge about raising kids into a short report or ebook for other parents embarking on this highly emotional, high stakes game called parenting. Or, you have gone through an exceptionally…
  • Happy Canada Day! Enjoy The Party…

    30 Jun 2014 | 12:46 pm
    As Canadians, pride in our country, history and land is perhaps not very obvious to those from other countries. True, we don't beat our chest, flaunt our greatness or always opt for the biggest pomp and ceremony…ours is an understated, but deeply held pride, like someone who is strong and silent but confident in their own skin. Often, being a relatively young country, full of diversity, spread out with our largest cities quite distant from each other…it's very probable that many of us take our own greatness for granted.  For that, we must take the blame. So, another…
  • Where Do You Search Online?

    30 Jun 2014 | 12:32 pm
    Like it or not, Google has OWNED search online for the last decade (the beta version of Google Search came out in 1999 for you history buffs, two years AFTER Yahoo refused to buy Google for $1M – ouch!) But are things changing around search? I've noticed that I do more searching now outside of Google… Twitter search for trending stories, news, to find groups of like-minded people to share things with and locate everyone from my idols to possible partners and customers…yes, there is Google Plus, but it's not the same Facebook search for communities, joint venture…
  • How To Hire An Ebook Cover Designer

    22 Jun 2014 | 5:47 pm
    I get asked quite often why someone should pay $60, $80 or even above $100 for ebook cover graphics from a professional ebook cover designer when they can find someone on Fiverr or other discount freelance sites for $5-$20 that "claims" they can do the same job. I've contracted dozens of ebook covers and site graphics, I've always had better results using a professional ebook graphics person. I typically have them work up various 3d covers, a flat cover page for the ebook itself, some banners that match as well as various course and video graphics for upsells. With…
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    High-Tech Communicator

  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
  • 9 Facts You Should Know about Using Social Media for B2B Marketing

    Cheryl Goldberg
    14 Jul 2014 | 9:28 am
    Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media. But I’ve found that while lots of research is available about social media, it’s often not organized in a way that tells a story that’s useful for B2B marketers. I’ve sorted through a number of recent research reports and pulled out conclusions that are particularly relevant to B2B marketers. 1.       The vast majority of B2B marketers take advantage of social media 80% of business executives said social is “important”…
  • The Case for Use Cases and Case Studies

    Cheryl Goldberg
    6 Jul 2014 | 11:23 am
    In my blog series on finding the best content tactic for the job, I’ve talked about print, video, as well as eBooks and white papers. Now I’ll talk about two tactics you can use to tell compelling stories about your product: case studies and use cases. Use Cases Help Customers Visualize How They’d Use Your Product When does a realtor know that their client is ready to buy a house? When they sit down on the sofa in the living room and start talking about where their friends will congregate during a dinner party or when they pull up a chair at the kitchen table and start talking about…
  • eBooks Versus White Papers: Which is Best for Enhancing Awareness and Consideration?

    Cheryl Goldberg
    22 Jun 2014 | 5:28 am
    Over the past couple of months, I’ve done several eBook projects and longer white papers of 4,000 to 6,000 words. The goals and specifications for these projects were remarkably similar. Both were to be used in the awareness phase of the buying cycle. Neither piece was to be specifically product centric. Rather they were both meant to educate and persuade the reader to reach a particular conclusion. As I embarked on my series of posts on when to use what content tactic, (Is Your Favorite Content Type Dead?  When Does Print Trump Online Content?  When Do You Absolutely Positively…
  • When Do You Absolutely Positively Need Video?

    Cheryl Goldberg
    16 Jun 2014 | 6:02 am
    At a recent discussion sponsored by my local American Marketing Association (AMA) chapter, some of the younger attendees expressed a strong preference for video content rather than text. “Who wants to sit there reading long documents,” one young woman explained. “I’d rather watch video.” Now I watch as much TV as the next person and appreciate the virtues of video. But I when it comes to consuming marketing content, I far prefer reading print to sitting through a video. I want the option of skimming the headlines and skipping to just the content I need. Which leads me to ask,…
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    Multichannel Magic by Debra Ellis

  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
  • 5 Distractions that Keep Companies from Solving Real Problems

    Debra Ellis
    7 May 2014 | 11:02 am
    Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions begins with problem identification. If you cannot clearly identify problems, it is impossible to create successful growth and profitability strategies. Digging deep to find cause and effect is hard work.
  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
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    Social Media B2B

  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • Give Your B2B Customers Clear Calls-To-Action on Social Media

    Jeffrey L. Cohen
    26 Jun 2014 | 4:00 am
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • B2B Sales Pros Need to Create Demand with Content Marketing

    Jeffrey L. Cohen
    18 Jun 2014 | 4:00 am
    I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process. Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it. Highlights of the Conversation:…
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  • Common Words and Phrases to Absolutely Avoid!

    Elaine Fogel
    25 Jul 2014 | 12:32 am
    Jeffrey Gitomer posted several phrases he believes we should never use during the sales process. However, they can apply to any type of business interaction. These phrases are so common, we don’t even give them a second thought. But, upon closer inspection, Gitomer has a good point. Check out his advice:  Words and phrases to avoid Frankly… a word that sounds insincere. All sales courses recommend dropping this word from your vocabulary. Quite frankly… a double dose of the dreaded frankly. It makes me very suspect of the person who says it. Honestly… a word that is almost…
  • If You’ve Got a Chip on Your Shoulder Why are You in Marketing or Sales?

    Elaine Fogel
    23 Jul 2014 | 12:05 am
    When you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you. IF you keep a positive attitude, no matter what, you have a slight chance to move prospects to the next step. But, if you don’t, the odds are high that you’ve blown their first brand experience with your organization. This happened to me yesterday and it took me aback.  A man (let’s call him Steve) called from an Internet radio company. I engaged in niceties for a minute or so, figuring…
  • How to Get 10 Posts Out of One Good Idea

    Guest Blogger
    21 Jul 2014 | 12:44 am
    Guest post by Dennis Fischman It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit, “Post.” “Uh-oh,” you say. “Now what am I going to use for Facebook?” Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print. On your blog: Go into detail. Your original post was a list like this one. Take each item on the list and…
  • And “They” Said Email Marketing Was Dead

    Elaine Fogel
    17 Jul 2014 | 12:47 am
    For all those naysayer marketing experts who predicted the demise of e-mail marketing, all I can say is: Ha! You’re wrong! In Gigaom Research’s new study entitled, “Workhorses and Dark Horses – Digital Tactics for Customer Acquisition,” we learn that email is consistently used across the entire marketing funnel. Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention, and conversion. In fact, 56% of respondents identified email as being the most effective at…
  • Sponsoring Content May Not Be a Wise Move

    Elaine Fogel
    15 Jul 2014 | 12:33 am
    Sponsoring content in your social media networks and in digital publications may be money wasted. Paying for what marketers call, “native advertising” such as promoted tweets, advertorial articles, and sponsored blog posts may not be the wisest move. According to survey results from Contently, 54% of readers don’t trust sponsored content. As respondents’ education level increased, so did their mistrust of sponsored content. What’s more, two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand and 59% believe…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    29 Apr 2014 | 4:19 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • How To Create An Easy-To-Implement Facebook Marketing Plan That REALLY WORKS

    David Siteman Garland
    21 Apr 2014 | 8:40 am
    I get this question A LOT (and by a lot I mean, um, a lot): “David, what is YOUR #1 SOURCE for traffic/building audience/email list/subscribers?” Drumroll please… The answer is… FACEBOOK Yes, good ole Facebook. The FB. But here is the thing, most people (and this used to be me) spin and kick the tires on Facebook. I know this, because I used to be one of them. Meaning…I had a fan page. Made some posts. But I never really had a PLAN and wasted a ton of time (I mean who wastes time on Facebook Fail to plan, plan to fail and waste lots of time looking at exes.
  • The 7 Most Important Tweaks You Can Make To Your Website To 3x/4x Your List In The Next 6 Months

    David Siteman Garland
    14 Apr 2014 | 1:31 pm
    Happy start to the week! Getting ready for Passover here at the Garland household (AND my floor hockey team going for our 4th straight championship AND the NHL Playoffs). Oh and it is the last week of my 20s. I turn the big ole 3-0 on Saturday (19th). All kinds of cool stuff going on and hope you are rocking and rollin’ as well. I’ve got something epic for you this week and that is a FREE training webinar happening on Thursday: Click here to check out what we’re doing and to register if you’re interested: “Rapid Listbuilding For Hypergrowth: The 7 Most Important…
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    360i Digital Agency Blog

  • Hanes Taps Vine Star Logan Paul for X-Temp Campaign

    24 Jul 2014 | 7:11 am
    Vine celebrity Logan Paul turned his penchant for creating six-second videos into a career – and now he’s turning Millennials on to Hanes’ new line of X-Temp products. For this summer’s product launch, Hanes found a perfect partner in Paul, who has described his short-form video content as “quality, clean and energetic.” At Just 19 years old, he one of the most followed content creators on Vine with 4.7 million followers. And while six-second video is his bread-and-butter, Paul’s fans have followed him elsewhere: to Instagram, Twitter, YouTube and even Snapchat. Hanes is…
  • Influencer Spotlight: Catching Up with Zach King

    Jason Powell
    23 Jul 2014 | 12:24 pm
    360i’s Influencer Marketing group has worked with thousands of influencers since the practice was formed more than eight years ago. From Pinfluencers to bloggers, and YouTube personalities to Vine stars, we’ve been helping our clients to partner with the most creative and talented online influencers in the game. As 360i’s influencer network (360iRMS) continues to grow, we thought it would be worthwhile to introduce some of the fascinating individuals whom have worked with our clients to bring their brand stories to life online. The “Influencer Spotlight” Q&A series will feature…
  • Uncovering Global Twitter Trends: Brazil

    23 Jul 2014 | 8:24 am
    On the heels of this summer’s World Cup events in Brazil, we’re eager to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: Brazil.” This whitepaper is the first of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. For this study, we analyzed organic Twitter conversations from a sample of users in Brazil that were shared publically in their native Portuguese tongue. 360i’s…
  • Snapchat Geofilter Update Hints at Expanded Brand Opportunities

    Fitz Maro
    18 Jul 2014 | 12:51 pm
    Earlier this week, Snapchat – the app famous for its self-destructing pictures and messages – announced its newest feature: Geofilters. Users in select markets can now add location-based filters (in the form of text or graphics ) as overlays over their snaps. Examples featured in the brand’s announcement video (below) include SoulCycle, The Getty Museum and Disney Land, among others. Geofilters: Not a monetization move – yet Although it would appear this update is the company’s first big play to generate revenue, Snapchat has confirmed that the first round of Geofilters are not paid…
  • What’s Buzzing: Platform Updates, MTV Snaps & More

    Valentina Bettiol
    18 Jul 2014 | 9:07 am
    The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying goodbye to the “hashflags” that for the past couple months dominated our feeds. And beyond World Cup news, Twitter’s new and improved analytics dashboard was only the first in a flurry of platform updates that rolled out over the last seven days, including the location-based Geofilters feature…
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    Kevin Franco's Weblog

  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
  • Selling Ebooks in Retail Stores

    15 Jul 2012 | 9:20 am
    For the last 20 months we have been developing our Enthrill Books retail system, to bring ebooks to retail. In that time we have generated a few technologies, sold one of our patents and launched our product.The system includes an online deployment system, manufacturing (printing, QA and testing), logistics (warehousing & shipping) and customer service. In the development of this we were able to create an answer for cross-platform DRM and cross-platform deployment of digital assets, consumers of mass retail stores will demand this.We were not the first to sell ebooks in bookstores, Symtio…
  • Blogging

    8 Jul 2012 | 3:29 pm
    I used to really enjoy writing. Hmm, never really looked at myself as a writer, not seriously. The truth is though, that I looked forward to finding something interesting to dissect, praise, laugh about, at, with - all through my blog. But, the last year has truly been one of the most challenging (and exciting) times in my life and I haven't been able to find the time for my bi-weekly sit down with a coffee and my thoughts.Just as well, as most writing, I found out from the print world, gets recycled and turned into pulp for another writer to take a stab at it. I suppose the blog is just a…
  • Packaged Digital Rights Messaging

    9 May 2012 | 7:02 pm
    “Let’s talk about the elephant in the room…” is how Matteo Berlucci, President of Anobii, opened his address to publishers at Digital Book World this past January in New York. He was talking about Digital Rights Management, (DRM).Mr. Berlucci's presentation was compelling as he urged publishers to drop strict DRM and embrace a social DRM or watermarking style of rights management. This announcement, coming from the president of a book company owned by three of the world’s largest book publishers, certainly caused a stir. It generated a lot of discussion as well; not too dissimilar…
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    Never get out of the boat

  • the great advertising swindle (actor-observer bias remix)

    22 Jul 2014 | 6:33 am
    Advertising's outcomes are notoriously hard to measure.Which is why in advertising agencies, we love to measure outputs instead.Agency outputs (ie creativity, ingenuity, technical wizardry and planning cleverness) are far easier to evaluate than the contributions that the work has to actual client business outcomes.Despite this clients will often clamour for performance based remuneration deals from their agencies.Some agencies even claim to offer this.How they can do this is unclear.I'm oft to remark that if it were possible then Y&R London should still be receiving a performance based…
  • stand and deliver

    17 Jul 2014 | 4:40 pm
    Pop stars talking about advertising. What could possibly go wrong?Corporate rapper Kanye West for a start. Consider, his much repeated quote-age from Cannes for example. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.” I have no idea what that is supposed to mean. Adam Ant, however, knew a thing or two about the role for advertising and its subsequent effectiveness. And preferred to express this in how the work spoke for itself. 'I'm the dandy…
  • shot with your own gun (or the META-return of the texas sharpshooter fallacy)

    15 Jul 2014 | 3:53 am
    The sciences of human behaviour show that we all are susceptible to foibles known as cognitive biases.These are processes of thinking that can sometimes lead us to making less than optimal decisions - particularly in conditions of uncertainty - or more often just relatively benign and harmless routine confabulations. In the following case, the firm favourite - confirmation bias. This is our tendency of people to favour information that confirms pre-existing beliefs or hypotheses.And it's often compounded with a touch of the old texas sharpshooter fallacy. Refreshingly, from time to time…
  • space travel's in my blood, and there ain't nothing I can do about it

    10 Jul 2014 | 6:17 pm
    We've just finished reading 'Think Like A Freak', the third book by Levitt and Dubner the others being Freakonomics and Superfreakonomics. You may also know their weekly WNYC radio show/podcast. Their ouvre is at the lighter pop end of the behavioural economics canon, however they can take some of the biggest credit for opening up this thinking to a mass audience. Either way it's an entertaining read, I got through in about two round trips to Hobart. There's one little story towards the end concerning the January 1986 Nasa Space Shuttle mission which I suspect that many of you - my planning…
  • vivid demonstration vivid metaphor

    9 Jul 2014 | 5:10 am
    It seems simplistic but I'm consistently surprised at how often an explicit description of the actual role for the advertising is absent from first attempts at creative briefs I see. There are principally two roles, but lack of clarity around either or both often means wholesale back to the drawing board for the author. Stephen King set the template for these two roles while he was inventing Account Planning back in the day, and even to this day no-one has come up with a better or simpler model. We're either creating advertising that seeks a fairly direct response or a fairly indirect…
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    Rebel Industries

  • Word on the Street: Episode Two

    Josh Levine
    24 Jul 2014 | 9:23 pm
    This one is way out west. Somehow, our amazing publicist coerced Matthew Modine’s people to coerce Matthew Modine into sitting down with me for a little Word on the Street action. Private Joker, y’all. “But Josh,” I hear you saying, “Matthew Modine is an actor. Isn’t Word on the Street supposed to be where you interview the smartest marketers in the business so we can all learn from them?” Yes it is, my friend. Yes it is. But here’s the thing. Matthew may not be a marketer by trade, but he most definitely is doing marketing. He’s launching…
  • Word on the Street: Episode One

    Josh Levine
    11 Jul 2014 | 3:25 pm
    It’s finally done. This spring, Rebel Industries kicked off a new event series we’re calling Word on the Street — interviews with top marketers who are setting the example for the rest of us in terms of genuine consumer engagement. My first interview guest was Jonathan Anastas, VP of marketing at Activision. To a relatively full house at Santa Monica’s 41 Ocean Club, Jonathan dropped science on how he steers a massive brand like Call of Duty as well what marketers do when their products, or budgets, call for more of a niche approach. One of the nuggets of wisdom: He…
  • Rebel Presents… Word on the Street

    Josh Levine
    7 May 2014 | 9:52 pm
    Word on the Street I’m very excited to announce our new event series, Word on the Street. I’ll be hosting conversations with marketers who are on the front lines of building authentic youth brands, digging into how they do what they do and what lessons the rest of us can take. I’ve wanted to do this for a long time. I have a theory strong belief that what it takes to build a truly successful brand is to walk in sync with your customers, your audience. You have to be one with them. I preach this whenever my audience will allow, but truthfully, it too often falls on deaf ears.
  • Marketing is Magic

    Josh Levine
    30 Oct 2013 | 5:14 pm
    If you have an hour to spare, watch this talk or listen to the podcast from magician x marketing consultant Ferdinando Buscema (I listened at the gym this morning). He says three things that are absolutely brilliant: “What we see and how we see it depend on the arts that have influenced us.” –Oscar Wilde and “Any company that wants to thrive and survive profitably better devote some energy to the creation of an experience which is engaging, immersive, pleasant, and meaningful.” He also borrows a military term to describe the world we live in today: VUCA — Volatile,…
  • How To Make A Viral Video

    Josh Levine
    5 Sep 2013 | 12:59 pm
    Or maybe it’s how to make a video viral. Anyway, our newest intern, Benjamin Espiritu, is a filmmaker who has at least one viral video to his credit. Check it out here and learn how a combination of passion, talent, and innovative thinking combine to create success. Nice work, Benjamin!
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    Media Hunter

  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
  • 14 important digital marketing metrics for your next campaign

    Craig Wilson
    26 Jun 2014 | 6:11 pm
    These days, with so much data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers. Quite often I see marketers who are too engrossed in focusing on “vanity” metrics rather than analyzing data that can actually make a difference to their business. And this applies equally to the most important metric of all –  revenue. This infographic from Digital Marketing Philippines lists the key metrics to focus on when reviewing a digital marketing campaign. I like that they focus on the big 3: traffic, conversion, revenue. Embedded from…
  • Illegal downloads: it’s not about free, it’s about fair

    Craig Wilson
    19 Jun 2014 | 4:44 pm
    The finale of the recent season of Game of Thrones has opened up debate about illegal downloading in Australia. File-sharing website TorrentFreak reported Game of Thrones set a new record for illegal downloads this week, with about 1.5 million file sharers downloading a pirated copy of the season four finale of the show in the 12 hours after it was released in the US.  Data was released showing Australians have increased their lead as the world champions of piracy. The outcry, of course, was led by the company most affected by the downloading of the program, Foxtel. Foxtel says about 500,000…
  • Internet Trends 2014 by Mary Meeker

    Craig Wilson
    28 May 2014 | 5:57 pm
    Every year around this time Mary Meeker, from Kleiner Perkins Caufield Byers, releases her Internet Trends study. I personally saw Mary present this in San Francisco a few years ago and was fascinated by her insights and knowledge. The whole industry stops and listens when Mary Meeker delivers her annual report. Which brings me to the 2o14 Internet Trends report Meeker has just unveiled. As usual it is packed with great information, plenty of perspective and a few pointers to what is next. It’s long but it is worth the time to read. KPCB Internet trends 2014 from Kleiner Perkins…
  • Creating water from whine: can Free Is Better interrupt a $600m industry?

    Craig Wilson
    12 May 2014 | 7:25 pm
    image via Here’s a novel concept attempting to capitalise upon several ideas. Do you feel ripped off every time you buy bottled water? It’s amazing to think that what we once drank freely from the tap now costs more than petrol per litre. Did you know that the average “dwell-time” of a bottle of water is around 60 minutes. In other words every time you buy a bottle of water you carry it around, hold it, place it on your desk etc for around an hour. What if the bottle became an advertising medium and the water was free? That’s the idea behind…
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    Conversation Agent - Valeria Maltoni

  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
  • Happy Birthday to Me

    Valeria Maltoni
    19 Jul 2014 | 4:30 am
    Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • When Science, Customer Service, and Human Subjects Research Collide

    Valeria Maltoni
    18 Jul 2014 | 2:45 am
    Two points of note on research about human subjects to provide better service experiences: Social media platforms and the technology companies that produce our shared social playgrounds blur the boundaries between practice and research. They (we?) have to, in many cases, to improve the products that companies provide users. That’s no easy thing if you’re in the business of providing a social experience through your technology! But that does not exempt companies, any more than it exempts researchers, from extending respect, beneficence, and justice to individuals sharing their daily…
  • Warby Parker's CEO on Disruption and Consumer Experience

    Valeria Maltoni
    17 Jul 2014 | 2:45 am
    Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. Neil Blumenthal co-founded Warby Parker# out of his apartment in Philadelphia in 2009-2010 to create an alternative to three problems: rising prices of glasses a mediocre customer experience low innovation in the sector In the process, he learned a thing or two about what makes a good business work (B Corporation) by designing a product and experience that together make the marketing built-in. They sold their first inventory in 3 weeks and had 20,000…
  • Identity and the Internet

    Valeria Maltoni
    16 Jul 2014 | 2:45 am
    Google just announced# that it has dropped the real name restrictions it placed upon users of its Google+ social network. It is confusing to people when policies or rule change without a clear understanding of the impact on what is possible that was not before. Because we are constantly negotiating sense-making (as in "what does this mean to me"?) with next steps (as in "what I should do"), this change in policy prompts a reflection on the nature of identity on the Internet. So I went back to my notes from a post written more than three years ago by one of Twitter co-founders: “I've found…
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    Mobile Demystified

  • Designing an Advertising Strategy is like Building a Car

    Sasha Parsons
    24 Jul 2014 | 7:57 am
    A robust advertising strategy has a lot of moving parts and requires an expert team to build. A great way to imagine the construction of a well-rounded marketing or advertising campaign is in terms of building a car. The automotive industry has worked out best practices for efficiently creating an end product with the help of many agents. For example, Toyota designs and builds cars with the help of hundreds (if not thousands) of individual vendors responsible for specific components. While Toyota controls the specifications and overall design of a car, others step in and actually build the…
  • 2 Organizations With Teens in the Palm of Their Hands

    Joon Cho
    17 Jul 2014 | 10:04 am
    If you are a teen, you use SMS more than Facebook, Youtube, Instagram, Snapchat, Pandora and Twitter. You use it more than any other social network. SMS dominates your social life. That’s why companies using SMS can put teens in the palm of their hands. Source: Niche Day-to-day, 52% more teenagers text than browse Twitter. For marketers, this means that they can reach up to 52% more millennial customers by implementing SMS as opposed to a tweet-based campaign. Simply put, marketers an SMS campaign increases marketing reach more than any other social media channel. To understand SMS’s…
  • Kane Russell Wins DM News 40 Under 40

    15 Jul 2014 | 12:12 pm
    Today we take a rare personal moment to congratulate our very own VP of Marketing, Kane Russell, on earning a top industry honor for his visionary marketing leadership. The 40 Under 40 After several rounds of tie-breaking judging, Kane was selected as a Direct Marketing News 2014 40 Under 40 Award winner. The annual award recognizes “young, standout marketers whose work has already left an indelible mark on their organizations, clients, and the industry as a whole.” Internally at Waterfall, we’ve witnessed this since Kane was in his 20s (ahem), so it is especially rewarding to…
  • How To Implement Mobile CRM: IT Business Edge Slideshow

    10 Jul 2014 | 7:32 am
    IT Business Edge recently posted our thoughts on how to develop a strategy for mobile customer relationship management, or “mobile CRM.” Pretty cool, as we published our insights as a slideshow, titled “Four Steps to Implement Mobile CRM the Right Way,” which you can download and reference whenever needed.  In the slideshow, we break down the process of implementing mobile CRM into four actionable phases: Crawl – basic steps brands can implement near term to launch foundational mobile CRM capabilities. Walk – processes for simultaneously launching mobile CRM across…
  • 3 Things Every Silicon Valley Intern Needs to Know

    Kathy Dong
    8 Jul 2014 | 4:08 am
    Waterfall Interns (cleverly) posing in front of a waterfall at the San Francisco Japanese Tea Garden. As a member of Waterfall’s 2014 intern class, I have to say that interning in tech has been one of the most exciting and educational experiences of my life. Yes, I know that sounds cliché, but what can I say when it’s true? When I walked in the door on my first day, thoughts were spinning everywhere in my head: How am I going to keep up with the fast-paced nature of Silicon Valley (mobile, for example, is constantly changing – just take a look at Waterfall’s self-service MMS)? What…
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 19 Tricks to Increase Your Website Ranking on Google

    Wendy Kenney
    16 Jun 2014 | 2:56 pm
    19 Tricks to Increase Your Website Ranking on Google Find out easy tricks to increase your website ranking on Google gleaned from Google and search engine optimization experts all over the world. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • Automotive Expert Matt Allen

    Wendy Kenney
    8 May 2014 | 11:58 am
    Automotive Expert Matt Allen Automotive Expert and Radio Show Host, Matt Allen, is frequently called on by the media as an expert in automotive-related stories. Find out more: Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • Mother’s Day Story Ideas

    Wendy Kenney
    6 May 2014 | 7:28 pm
    Mother’s Day Story Ideas Here are some Mother's Day story ideas. If you are a journalist, feel free to use these, no need to contact me. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • Marketing over Booze Highlights – Metrics Misunderstandings

    25 Jul 2014 | 4:15 am
    It was smashing (no pun intended) having Marcus Ho and Clement Wong, of SocialMetric Singapore, with us lately for some jib-jab about marketing – over booze! We wasted (no, seriously!) no time getting down to a topic close to everybody’s heart – metrics. The APAC Digital Marketing Dashboard report for 2012 clearly shows a lack of alignment between marketing measurement and strategic business goals, and here’s what our guests had to say about it. So why are marketers in Asia Pacific prioritizing rudimentary metrics, like website traffic, click-through rates, and response rates?
  • The Two Types of Viral Content

    18 Jul 2014 | 12:53 am
    Us marketers like to see our work go viral. Many of us see it as proof of success – proof that our content truly, madly, resonates with the global crowd. But have we really given thought to what we are achieving with this contagion? Brad Neathery of SocialRest has an answer to that, in this wonderfully illuminating piece about how viral content might not be what we think it is – and why we should be focusing on producing shareable content instead. It’s well worth a read – and shows that viral content can come in two kinds. Night fever Neathery uses the example of a…
  • 3 Steps to Extend Responsive Design to Content

    11 Jul 2014 | 12:05 am
    Responsive design has already become a standard for the heart of most organisations’ online presence: the website. A webpage not optimised for mobile is a webpage nobody views. Which, by extension, makes responsiveness critical for content marketers. Fail to give our readers the best possible viewing experience, and we lose them. Our microsites, blogs, and the like can’t be seen as a disjointed mess of images or microscopic text squiggles. Common sense, but let’s go a step further. In paying attention to the responsiveness of our content delivery platforms, are we neglecting the…
  • Marketing Lessons from Microsoft @ E3

    4 Jul 2014 | 2:48 am
    You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand. But consumers are a fickle lot. And when they are also fans, and the whole sales cycle is taking place on B2C territory, the trusty old self-promotion approach can fail even big brands. Microsoft learned that the hard way last year, with the controversies surrounding the reveal of the Xbox One: a hefty price tag, restrictions on game ownership, and a hard bundle with the unpopular Kinect add-on. Garnished with a ‘take…
  • Content Marketing – Thinking Out of the Funnel

    30 Jun 2014 | 10:59 pm
    For all B2B marketers the term content marketing is now very hot. Content marketing is the heart of B2B marketing today, and rightfully so. But most of the conversations regarding content marketing are around the revenue funnel - that is, either lead generation or lead nurturing. Nothing wrong with that. For quality lead generation, we need quality content. But what about building trust? Before a prospect fills up a form, don’t we need to build up a certain level of trustworthiness in their minds? In my experience, we are seriously neglecting the value of non-gated content, the…
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    Joseph Ratliff

  • My Comment On Comcast’s Net Neutrality Comments

    Joseph Ratliff
    25 Jul 2014 | 1:05 pm
    Comcast recently clarified their position on net neutrality (link to Twitter hashtag). Their comments are in this announcement from their corporate website. I posted a comment to that discussion, and as of this post, it was still being “approved” by Comcast Voices.  Just in case it doesn’t, I screen captured the comment I left, and placed the image here: My Comcast Comment Now, if they do in fact post the comment, then I will update here.  If they don’t, well … there is a back up record. I also Tweeted… Will #Comcast (@Comcast) "approve" my…
  • And The Big 5 Publisher Whining Continues…

    Joseph Ratliff
    24 Jul 2014 | 2:22 pm
    Steven Zacharius, a respected CEO for Kensington Publishing, responded to my comment from this post on Hugh Howey’s blog. Here is what he said: Readers have not spoken. Amazon has spoken. There job for their shareholders is to build their companies bottom-line. They’re doing this by capturing marketshare by discounting prices and eating the difference when they want to. They can afford to do this because of their size. They can absorb taking a loss to capture readers into their proprietary system because they’re making money from other things like distributing other products and…
  • Why The Publishing Price “Fight” Is Totally Unnecessary

    Joseph Ratliff
    23 Jul 2014 | 8:23 am
    Too much focus on “the number” here. $4.99, $15.99, heck $99.99 … so what? The market of readers won’t buy something they do not value in e-format. The traditional publishing companies, if they don’t realize that, and are too hung up on the “price” … will suffer a greater loss as competition “prices” them out of the market. But this price argument turns these books into commodities if that’s the only argument being made, though. Are books commodities? I hope not. I hope they have some value beyond price alone. But the reader (like me) will determine that. I don’t make…
  • What Life Is And What Life Isn’t

    Joseph Ratliff
    21 Jul 2014 | 10:12 am
    Life is… That funny sign or moment that you and your family talk about for hours in one day. Looking up in the sky and wondering “How small am I?” Getting lost while driving somewhere, and finding something even more exciting. The look on your kid’s face when they realize your wisdom helped them “connect the dots.” The first cup of coffee in the morning, on the back deck, on a crisp Fall morning … in silence. Noticing that someone placed three turtles in the pond you walk by every morning. Noticing three more baby turtles a few months later. Opening…
  • The Enormity Of It All

    Joseph Ratliff
    18 Jul 2014 | 4:46 pm
    Life is enormous. There are trillions of stars, 644 million websites on the Internet, 350 million (or so) people in the United States, 6 (or so) million people in my home State of Washington … and on, and on… That’s just some numbers. Have you ever thought about the enormity of your own life?  You come from billions of years of evolution, and LIVE 80 or so years on this pale blue dot.  We can think, empathize, create, suffer, be happy … and die. We can touch other people emotionally and physically. Does any of that amaze you?  All of it should. When you understand…
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    Ask Spike

  • It’s the little things, I mean, people.

    Spike Jones
    1 Jul 2014 | 8:10 am
    Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven in. So first off, let me say that I wholeheartedly agree that influencers – and whatever your definition of them might be – are great. They aid in awareness, which is one-half of the coin and something that we all want more of. But I’m also a huge advocate of creating influence around people who are already passionate about your brand or industry. And a new study by the social monitoring website Mention proves that the collective voices about your…
  • Fiskateers Update: You can’t kill community

    Spike Jones
    27 Jan 2014 | 10:15 am
    Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as “best in class” and the right way to build community, engagement and passion around even the most mundane of products (scissors). Articles and chapters in books have been penned about it. And even the social media kids still talk about it in their public speaking engagements. But things have changed. Before we go any further, I’d like to make a couple of things crystal clear. The first is…
  • Joining Edelman

    Spike Jones
    18 Nov 2013 | 11:48 am
    I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks: 1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded,…
  • What’s your love plan?

    Spike Jones
    18 Oct 2013 | 1:54 pm
    Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?” Allow me to explain: If you’re a brand and you’re on social media, then one of the first things you work out is your crisis plan. You know, that plan that’s activated the second there’s backlash against  you because of (fill in the blank). You PR and social teams are poised and ready to go at a moments notice. And hopefully you’ve not had to pull the trigger on this plan, but at least you know it’s…
  • The Creativity/Convenience Paradox

    Spike Jones
    11 Oct 2013 | 8:37 am
    Digging down in the bowels of my Macbook, I found this gem of a rant written by an old copywriting bossman. Mind you, this was probably written around the turn of the millennium. And I think there’s still a lot of truth here. Take a look: It’s all about thinking. Think different. Think again. The thinking man’s game. Think fast. Think outside the box. We’re thinking ahead. What our customers really think. Think before you speak. You’d think with all the thinking going on that ignorance would be an endangered species. The fact is, I believe most people don’t…
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    Imagine Your Reality : Holistic Business Coaching

  • The Realities of Organizational Change

    23 Jul 2014 | 11:00 am
    I’ve been reading The Principal: Three Keys to Maximizing Impact, by Michael Fullan. It has nothing overtly to do with business, dealing as it does with principals and their roles in schools, but I’m a believer that if you want to be effective as a business owner you study not just business but other disciplines that can teach you about organizational change. What strikes me the most in reading the book is just how hard organizational change can be for an organization. Granted, we’re talking about schools versus businesses, but I think some of the problems and issues…
  • How to be a Resource to your Clients and Network

    16 Jul 2014 | 11:00 am
    One of the realizations I came to early on in my consulting practice was that I could not be everything for my clients, nor could I provide every service or product to my clients. The best thing I could do was accept that I couldn’t be everything to everyone and instead focus on being a resource to people who have needs I can’t fulfill. I know I can’t fulfill all their needs directly because I don’t have the expertise in every area they might need. And I don’t need to. What I do need however is to be humble enough to accept what I don’t know so that I can…
  • Good leader characteristics to cultivate

    9 Jul 2014 | 11:00 am
    I’m reading the Unfinished Leader, which focuses on the complexities of leadership, specifically in dealing with paradoxes and resolvable problems. It’s an interesting book, which argues that many leaders go into situations believing they can find a solution to the problem without considering the various factors that effect the problem, which can include anything from business culture vs international culture, the structure of the organization, as well as personnel issues and what direction the business should go in. When I work with my clients, a lot of the work we do is focused…
  • There is no silver bullet for business

    2 Jul 2014 | 11:00 am
      In How the Mighty Fall, the author points out there is no silver bullet for business success. It’s a point that’s well made and sadly can’t be made enough. A lot of business owners have this idea that there is a silver bullet that will help them be successful and stay successful. when social media first hit the scene, it was treated as silver bullet, only for business owners to realize it was anything but that. QR codes were treated the same way and undoubtedly when something else comes out that can effect a business it will also be treated as a silver bullet. However…
  • How Responsibility changes your business

    25 Jun 2014 | 11:00 am
    In both A Culture of Purpose and How the Mighty Fall, the authors make a point which can transform your business or job. They each note, in their respective books that people who perceive what they do as a responsibility treat it differently than if they view it as something which is done for a paycheck. A responsibility is a recognition of power, as well an obligation to exercise that power responsibly. A person who recognizes that responsibility for what it is will approach their work in a different way than someone just working to get a paycheck. The person working for the paycheck is…
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    B2B Marketing Blog | Webbiquity

  • 23 Outstanding Social PR Guides

    22 Jul 2014 | 3:05 am
    As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. This shift has led to…
  • The Future of Digital Marketing According to the Giants

    15 Jul 2014 | 3:11 am
    Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. But what do these purchases tell us about the direction digital marketing is going? Let’s have a look. Digital Marketing will be about Heightened User Experiences…
  • 20 Expert LinkedIn Guides

    7 Jul 2014 | 3:19 am
    LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back, but time will tell regarding its true intentions and objectives on that front.
  • A Stroll Down Out-of-Memory Lane

    2 Jul 2014 | 3:51 am
    Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post. We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career.
  • The Worst Social Media Business Blunders

    26 Jun 2014 | 3:18 am
    Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets. From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager, these might push you over the edge. 1. Justine Sacco, Africa and AIDS It’s going to take a serious…
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  • Emma Social recap: The Going Global edition
    25 Jul 2014 | 11:31 am
    Did you hear we've taken our first step toward friendly world domination? To expand our international presence, we just hired a new VP of Global based in Australia named Simon G’Day, er, O’Day (hi Simon!). Back here in the States, we're looking to hire all kinds of new friends in our Nashville and Portland offices, so come join us! And since we've already shared two of our favorite links from this week, here are 10 more to make it an even dozen. Best practices 7 stats that prove email marketing is here to stay Based on its ROI, email marketing is awesome Meet the…
  • The 3 biggest social media marketing challenges
    25 Jul 2014 | 7:16 am
    Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat, but if you’re short on time, here are the highlights. Measuring success Measuring the ROI of social media is notoriously difficult for marketers. In fact, according to Adobe, 52% say that their number one frustration with social media is the inability to measure ROI. With that in…
  • Emma Social recap: The Word Crimes edition
    18 Jul 2014 | 12:52 pm
    Every Friday on the Emma blog, we wrap up the week with a recap of our favorite links and social posts, and one of our favorites from this week is giving us serious flashbacks to the 80s. Weird Al. Yep, he's still doing his thing, and if you haven't seen it yet, he dropped an anthem for writers, communicators and lovers of language everywhere. Preach, Weird Al. Now onto the rest of our favorite articles and posts from this week. And if you'll excuse me, I have to obsessively review every word of this post for any typos or mistakes. Best practices 7 ways nonprofits (or anyone,…
  • 7 ways nonprofits (or anyone) can grow their subscriber list
    16 Jul 2014 | 11:27 am
    When Emma 25 honoree Agape Animal Rescue asked us for some tips to help them grow their email list, we talked through several ideas that we thought would work for them (and really, anyone else looking to attract new subscribers). The average email list churns by about 30% every year, so a successful email marketing strategy should include activities to keep that list growing. Here are 7 things that nonprofits can start doing today to add new supporters to their email list. 1. Move the signup form to the top of your website The default for many organizations is to bury their email signup form…
  • What’s next for your email marketing data, results and insights
    15 Jul 2014 | 4:55 am
    We love helping our customers see big results with email marketing. Heck, it’s why we developed Metric, our response app for iPhone that lets you stay connected to your email performance from anywhere. It’s why features like responsive mobile-optimized templates, subject line split testing and automated welcome emails come standard in every Emma account. And it’s why we’ve launched concierge service packages aimed at designing for mobile inboxes, tailoring messages for key audience segments and improving sending strategy for higher engagement. You…
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    The Lunch Pail: A Data Management Blog

  • Introducing Digital Marketing Suite (DMS) Analytics 2.0

    Casey Newman
    25 Jul 2014 | 12:32 pm
    Yesterday IgnitionOne announced the latest analytics enhancement to its Digital Marketing Suite (DMS): Analytics 2.0. The new offering features a new proprietary “Focus Heat Map” to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50% and adds significant flexibility of analysis of digital marketing and advertising data that marketers need to track and optimize their efforts. With intuitive visualization features, important trends and data points become instantly actionable. Check out the full…
  • 3 Tips for Making Data Actionable

    Casey Newman
    23 Jul 2014 | 11:24 am
    Today’s marketing vernacular is loaded with data: “big data” “cross channel data” “actionable data” the list goes on. Sure, marketers know the benefits of having access to and collecting known and anonymous customer data, but the fact remains that a lot of them struggle with or just plain can’t use the data they’ve got. According to recent research, 34% of marketers said their biggest obstacle to personalization was poor or incomplete data, while 26% making data actionable was their main struggle. So, how can you make your data actionable? Read on. Look at What You’ve Got:…
  • CMO Corner: 3 Ways Big Data Will Innovate Your Brand

    Tommy Marzella
    21 Jul 2014 | 9:06 am
    Innovation is a word often heard in office buildings, meetings and, in particular, marketing departments across companies. It is common to hear, “we need to be more innovative” or “why aren’t we as innovative as our competitor?” In hearing this word many times, it can be easy to forget what it means as it becomes trivialized and cliché. As I was starting this article a quick Google search on “innovation” led me to a Wikipedia page, which started out by saying, “innovation is finding a better way of doing something.” On a basic level, I love this definition as it removes the…
  • LeBron James by the Numbers

    Matt Cole
    18 Jul 2014 | 11:39 am
    Perhaps you haven’t heard the news. You could have been disconnected from the world on a distant island or in an obscure jungle where precious cellphone battery power had to be conserved for survival. Whether you are a fan of sports or not, it has been nearly impossible to have missed the news that LeBron James is coming back to Ohio to play for the Cleveland Cavaliers. As a Northeast Ohioan working in an Akron office (James’s hometown), I could go on for days about this news while simultaneously dancing a happy leprechaun jig, however I wanted to focus on some numbers that have come out…
  • An Update on Net Neutrality

    Casey Newman
    16 Jul 2014 | 9:30 am
    A few months ago, we wrote about the pending Net Neutrality proposal under consideration by the FCC. The current proposal allows for an “internet fast lane” which would allow for companies that provide content over the internet to pay ISPs for direct access to consumers. The proposal has met with significant backlash, especially from major tech companies like Google. Yesterday marked the end of the first comment period for the proposal, but it’s been extended until Friday thanks to troubles people experienced while trying to submit those comments. Once the initial comment period has…
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    Yodle Company Blog

  • No Response to Your Customer Emails? It Could be Your Subject Line!

    Wyatt Riggs
    8 Jul 2014 | 11:28 am
    How many times have you deleted an email without even opening it? If you’re anything like me, the answer is A LOT – so what does this tell us about email marketing? The attention of potential customers is a precious resource. There are a lot of subpar email subject lines out there. Still, consider that over 90% of consumers use email at least once a day (source:, which represents a huge potential to market your services. The only question left is to how to most effectively do this. Let’s start with one simple fact: People won’t read your emails if they don’t open…
  • Spotlight on Offers and Email Campaigns: Q&A with Product Manager Priya Narasimhan

    Melissa Lachman
    1 Jul 2014 | 10:31 am
    Last month we announced the general availability of Yodle’s Marketing Essentials, our all-in-one suite of marketing solutions for local businesses. Many of our local business clients have already begun utilizing the offer management and email marketing features to communicate with their existing and potential customers and to stand out in the marketplace. As a reminder, Yodle’s offer management feature simplifies the process for attracting new and repeat business from special offers and promotions by creating one offer for distribution across multiple channels. Business owners can…
  • Yodle Review of the Month: Accountant Testimonial

    Melissa Lachman
    30 Jun 2014 | 1:42 pm
    June’s client success story comes from Jeff Pesta and Annie Tyler at accounting firm Pesta & Pesta Tax Preparation in San Jose, California. Owner Jeff Pesta ran the firm on his own for years and had not tried any marketing before he hired Annie Tyler to take this on. Something Annie immediately wanted to do was improve Pesta & Pesta’s online presence. After listening to a thorough Yodle sales presentation they were impressed with what Yodle could do for them and were excited to sign on. Since becoming a Yodle client in January, Pesta & Pesta has been extremely impressed with…
  • Yodle Review of the Month: Client Testimonial by Mr. Godwrench Auto Service

    Melissa Lachman
    29 May 2014 | 10:51 am
    We’re bringing back our “Yodle Review of the Month” series where we showcase a different Yodle client success story at the end of every month. May’s story is about Tim Ellison, owner and operator of Mr. Godwrench Auto Service in West Chester, Ohio. Before Yodle, Tim was struggling to get customers in the door of his brand new business. He was on a tight budget and was skeptical about online marketing but after hearing a sales presentation from Yodle he decided to give it a try. In just the first week, Tim received a job through Yodle that paid for his first 90 days. Yodle is currently…
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    Crenshaw Communications

  • PR Pros: Broker Successful Promotional Partnerships

    Marijane Funess
    24 Jul 2014 | 8:28 am
    Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary organizations that can advance the goals of both. For example, we have successfully “married” bedding to wedding registries and children’s cereal to state parks. Read on and start planning a partnership now. Start at…
  • A Journalist’s View: 3 Questions From A PR Pro

    Marijane Funess
    22 Jul 2014 | 6:56 am
    This week we have a conversation with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus in Magazine Journalism and began her career as Assistant Editor of Philadelphia RowHome Magazine. Gordon says that writing is her first passion and food is a close second. We recently asked…
  • Is There A Good Way To Break Bad News?

    Dorothy Crenshaw
    17 Jul 2014 | 12:16 pm
    It sometimes falls to PR specialists or other professional communicators to deliver information that will spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a longwinded memo from Devices Group head Stephen Elop begins with a jocular “Hello, there,” and proceeds to outline business unit strategies and plans in painful detail. Five jargon-bloated, redundancy-riddled paragraphs…
  • 7 Ways To Power Up Your Digital Brand Presentation

    Marijane Funess
    16 Jul 2014 | 3:46 pm
    Is your brand presentation dull or fragmented? Are all cylinders firing? Here are some things to consider if you want to add power to the way your brand is presented online. Do less. It sounds counterintuitive, but sometimes it pays to do fewer things very, very well. Start with end goals. Then do a deep dive into the needs of target customers. What are they looking for? What is the primal desire, burning need, or insomnia-producing problem that must be solved? Very few brands can focus on more than one or two implicit promises to customers. If it’s not broken... Some feel the need to…
  • The Top Ten PR Lies No Client Should Believe

    Dorothy Crenshaw
    15 Jul 2014 | 10:02 am
    MarketingLand’s 10 Lies You Should Never Believe From SEO Gurus struck a chord, possibly because I recently went through an interview process with eight different SEO “experts.” The experience was educational and impressive, though not really in a good way. But the SEO post inspired yet another take on the untruths, myths and misperceptions about public relations. Here are some of our favorites. PR is free advertising. Not. Earned and paid media are typically not comparable, and they certainly aren’t interchangeable. Ideally, they work in concert. PR can almost never…
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    Business 2 Community

  • 10 Benefits of Social Media for Business Every Skeptic Should Know

    Kristina Cisnero
    25 Jul 2014 | 4:30 pm
    Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don’t see or understand the benefits of social media for their business. In this post, we go over 10 benefits of social media for business that will turn skeptics, like your boss (or even yourself!), into believers. Here are 10 benefits of social media for business 1. Social media is an easy way…
  • New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

    Larry Kim
    25 Jul 2014 | 4:22 pm
    Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain ads, and clicks on those dynamic sitelinks won’t cost you anything. In their announcement this morning, Google said, “This is another example, like selling ratings, of AdWords tools adding value to your ads while saving time and simplifying campaign management.” As with Enhanced Campaigns, Google is basically catering to smaller businesses who don’t have the time or expertise to…
  • Why Are Consumers Jaded By Marketing Messages?

    Gregory Yankelovich
    25 Jul 2014 | 4:20 pm
    We live in the age of abundance. From tropical fruit during winter to a choice of tools for any conceivable job, most of us have more “stuff” than we really need. One thing most of us are short of – is an attention span. Our post-industrial society suffers from collective Attention Deficit Disorder. This problem manifests itself in Politics and Marketing above all. It is very difficult to communicate complex issues clearly in the confines of 30 seconds or 140 characters. This leads to ambiguous communications designed to elicit simple, strong and binary reactions. Agree or disagree,…
  • How To Maximize The Reach Of Your Content Marketing

    Justin Lambert
    25 Jul 2014 | 4:16 pm
    If a tree falls in the forest, and no one is around to hear it, does it make a sound? Sure, that little diddy has been around for centuries, and it’s a bit trite. But how about the 2014 version: If a blog post is published, but no one knows about it, is it really there? As Gary Vaynerchuk famously said, “Content is King, but Distribution is Queen – and she runs the house.” Creating incredible content is a vital piece of the inbound marketing puzzle, but no matter how awesome your content is, it has to be effectively distributed to make an impact. And this is an area where many…
  • Southwest Airlines’ Social Media #FAIL

    Brendan Reilly
    25 Jul 2014 | 4:10 pm
    When will people learn to stop biting the hand that feeds them? Social media has been a veritable wellspring of opportunities for brands to build visibility, loyalty, engagement and generate revenue. But it can also be used to knock you down a peg or two when you make a mistake, and oh boy, did Southwest Airlines just make a big mistake. A man tweeted this out when he received priority seating but his children did not and were not allowed to board with him: Wow, rudest agent in Denver. Kimberly S, gate c39, not happy @SWA. According to AdWeek, the man and his two children were then asked by…
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    B2B Marketing Insider

  • 12 Best Slideshares of 2014 (So Far)

    Michael Brenner
    23 Jul 2014 | 5:00 am
    Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities in content marketing, it looks like it might not be a huge secret any longer. I see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. Here are some of my top…
  • Content Marketing ROI – More Than A Trip Down The Rabbit Hole

    Michael Brenner
    21 Jul 2014 | 8:15 am
    In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If the rabbit hole is content marketing, then the rabbit is the search for ROI. The rabbit checks his watch, records the time and is scurrying about worried about his appointments. But he doesn’t know why these things are important. Content Marketing…
  • WTF Does Kevin Spacey Know About Content Marketing?

    Michael Brenner
    17 Jul 2014 | 4:24 am
    The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American Beauty, and of course most recently in the binge-inducing Netflix series The House of Cards. But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. Two things that we talk a lot about here. You have heard my pitch: the world has changed (digital, social, mobile), relegating most marketing…
  • Are You Ready For Marketing 2020?

    Michael Brenner
    15 Jul 2014 | 5:04 am
    The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing. And like a parent who doesn’t notice the daily growth of their children, the changes will be dramatic as we look ahead to 2020. Today, The Mad Men Are Truly Mad Today, agencies are absorbing the impact of…
  • Content Marketing? Just Deliver Content People Want

    Michael Brenner
    10 Jul 2014 | 5:53 am
    I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing. So I was happy to participate in this interview with a local graduate student Julie Long. Julie is a creative marketing specialist at QVC, a Board…
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    The Marketing Sutra of Alex Grechanowski

  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: Tweet
  • Startup Mixology: A Book About Turning Your Ideas Into Action

    Alex Grechanowski
    27 Jun 2014 | 11:58 am
    “Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories – because the game is really a marathon.” ~ Gary Vaynerchuk Frank Gruber is an entrepreneur, new media journalist and investor. In 2006 he co-founded Tech Cocktail - a media company and events organization for startups, entrepreneurs, and technology enthusiasts offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune and…
  • Electronic Violinist Lindsey Stirling on YouTube for Brands

    Alex Grechanowski
    25 Jun 2014 | 8:39 am
    Back in 2007 she “wanted to be relevant on the Web and in the real world.” Today Lindsey’s channel on YouTube has over 5 million subscribers and over 675 million views. “Collaboration was absolutely huge:” Tweet
  • Product People Club – Coming Soon

    Alex Grechanowski
    23 Jun 2014 | 4:52 am
    Justin Jackson, the host of the Product People podcast, will be launching Product People Club. Sign-up at to get notified about the pre-launch! If, for some strange reason, you’re still not a regular listener of his podscast, here’s is interview with David Heinemeier Hansson (@DHH of Basecamp): Or watch this episode on YouTube: Tweet
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    Insivia Marketing + Web Design

  • 5 Simple Steps for Lawyers: Setting Up Your LinkedIn Profile

    23 Jul 2014 | 9:26 am
    Linkedin has become the go-to directory for services– and can help your legal practice in two major ways: ValidationAt the very least, a LinkedIn profile has become the modern equivalent of your online resume. This platform allows potential clients, current clients, and colleagues to easily validate your credentials and areas of practice.   New BusinessWhen used correctly, LinkedIn can also be leveraged as a tool to identify and connect with new clients that you otherwise would not have been able to reach in-person. It’s free, it’s growing, and your next client is already searching…
  • Marketing for Manufacturers: Wire-net Presentation

    10 Jul 2014 | 8:57 am
    Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? Have Andy Halko speak to your organization.
  • Homepages vs. Landing Pages

    18 Jun 2014 | 2:27 am
    You may have heard the term “landing page” page before and wondered how it’s any different from your websites home page. The two are actually quite different and have their own unique way of converting your visitors. A homepage is the entrance to your website – a portal to the rest of your site with the goal of exploring it. It’s usually visited by those who have a direct link to your website. Most of the time the visitors already know you or have done business with you. Your homepage has navigation to other parts of your site such as blogs, products, services, resources, etc.
  • #Ten2Win: Manufacturing Search Engine Optimization Strategy

    4 Jun 2014 | 6:52 am
    The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as the pieces needed to optimize, such as content and social presence. 12% of the site’s visitors are from mobile, but the site isn’t optimized for mobile, nor is there a mobile version. Internally, the site is outdated and slow to load resulting in poor usability. The lack of a site hierarchy, indexed pages, and…
  • What The Smart Home Means For Marketing

    2 Jun 2014 | 9:31 am
    Picture this… You wake up in the morning to the sound of your phone. It’s updating you on the traffic on your way to the office based on the route you took yesterday. You stumble into your bathroom and stare into the mirror at the outcome of your beauty sleep. On the side of your mirror is a reminder to buy toothpaste and shaving cream. You make your way downstairs to find your coffee has already started brewing when it sensed your bathroom light turn off. Your reach into your fridge for some half & half – the bottle is almost empty so your refrigerator updates the shopping…
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    Value Acceleration

  • Disruptive Innovation From Microsoft

    22 Jul 2014 | 7:16 am
    Microsoft recently announced the biggest restructuring in their history (the metric is number of people laid off in this case). 18,000 people are going to lose their jobs as part of the Nokia merger. However, to me that was not really the most shocking news, but then I don’t work there and no one I know is part of the 18,000 either. Microsoft’s new CEO, Satya Nadella, made the statement that Microsoft was now going to focus on breakthrough innovations? Really? That would be a culture shift of major proportion from my vantage point. Breakthrough innovations, by definition, reset…
  • We Dropped You From The List

    17 Jul 2014 | 7:39 am
    That’s what they told my wife the other day after she waited all day long for AT&T to come out and fix a telephone problem we’re having. This despite having called them several times during the day to verify they were coming. Not only did they not tell her they had taken this action by calling to let her know, when she called to verify they were in fact still coming, they also advised that they were too busy to come back on her next scheduled day off. Only a pseudo-monopoly can run this way and survive. In reality AT&T is not really a monopoly anymore given the various…
  • The CEO is the CMO

    15 Jul 2014 | 7:45 am
    Back in January I posted briefly on the fact that the CEO is the defacto CMO in companies that do not have one. In truth, many CMOs are only responsible for the “communications” aspect of Marketing, and in those companies the CEO is still the true CMO, as the rest of Marketing’s responsibilities must be overseen at a high level. Now, Ad Age is positing the notion that the CEO should also be involved directly with the “communications” responsibility given to the so-called CMO. Their argument is now that “marketing communications” is really a two-way…
  • The Real Reason Sony Lost It’s Mojo

    10 Jul 2014 | 7:20 am
    A recent article in Business Week, “Sony Bets It Can Find The Next Big Thing,” discusses Sony’s poor results (six annual losses in seven years) and how they are still spending close to $5B in R&D to find the product(s) to improve their performance. I commend them for their R&D efforts and it alone will not save them. The root cause problem is disclosed in the article. If you read Akio Morita’s autobiography, Made In Japan: Akio Morita and Sony, you will quickly discover that Mr. Morita believed that spending time with customers helped him uncover the…
  • Will This Reset Work Faster

    8 Jul 2014 | 7:20 am
    J.C. Penney has decided upon a new strategy … again. I commend them for at least realizing that returning to their failed strategy was not viable. And, they have survived long enough to try one more thing. That was not 100% clear to me as I noted previously. What is their new strategy? Latina focus. This quote sums things up: “Our growth depends on catering to the Latina,” said Lyris Leos, director-multicultural marketing at J.C. Penney. Until now, “we have never overtly stated and assertively made the claim that the Latina is our brand muse.” (I’m also…
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  • SquareSpace vs Wix (and Everyone Else): When Paid Links Work

    23 Jul 2014 | 5:37 am
    It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works. Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your…
  • How to Get a Footer Link from (And Why I’m Continuing with “Dark SEO”)

    21 Jul 2014 | 2:51 am
    When I first started out with SEO I was determined to be as “whitehat” as possible. I wouldn’t do anything to potentially risk my site being penalised by Google. In fact, after just one year of running this website I had the opportunity to get a link from Matt Cutts, Google’s head of web spam. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me. I had nothing to hide and told him as such. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a…
  • How to Build a Billion Dollar SEO Empire

    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
  • Dr. Houzz Reveals a Widget-Flawed Google Algorithm

    7 Apr 2014 | 10:28 pm
    On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because…
  • $100,000 in One Week, a Viral Nova Follow-Up

    17 Feb 2014 | 7:35 am
    It’s very rare for me to do a follow-up post on any subject, let alone in such a short timeframe, but my recent post on Viral Nova caused quite a fuss. Pageviews wise, it was the most popular I’ve published this year but more surprising was how many emails and comments the topic received. Many of them were to let me know about the Facebook click fraud video that’s gone viral and the articles from both Business Insider and Bloomberg on Upworthy losing Facebook traffic . I hope to dispel their claims and more in this follow-up post. After all, you did ask for it. Thank you to…
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  • Updates, Some Of Which Are Important!

    Naomi Dunford
    24 Jul 2014 | 10:42 pm
    Do you see what I did there? With the “some of which are important” thing? Don’t you hate it when somebody makes an “important” announcement, and you’re like, “I’m sure it’s technically possible that a human or two on earth might find that important, but I’m struggling to imagine what they might look like, and regardless, I am not among their undoubtedly few number”? (No? Maybe that’s just me.) Anyway, do you see how I deftly avoided that outcome by allowing YOU to determine which ones are important? Do you see what I did…
  • You’re Probably Not Going To Die Over Your Pricing

    Naomi Dunford
    13 Jun 2014 | 9:06 am
    So I’m looking at buying a book. This book is called Crucial Conversations: Tools for Talking When The Stakes Are High. I am looking at buying this book because for some reason, Dave and I cannot hold a conversation these days without someone ending up in tears. (I blame the Cardinal Grand Cross. And Mercury in Retrograde. And Neptune in retrograde. And Mars in retrograde. Good Lord, it’s amazing neither of us is dead.) Here is a sample conversation in my office: One of us: So have you had any thoughts about the YouTube thing? The other: Jesus ****ing Christ, why did you have to…
  • “How Do I Know If My Business Is Viable?”

    Naomi Dunford
    11 Jun 2014 | 10:54 am
    We get the “business viability” question fairly often around here. People want to know if their business idea, as an idea, will work. Fair enough. The answer to that, like just about everything else we talk about here, is not a cut and dry one. Asking if a business idea will work is like asking if those two people getting married will stay together. There are a lot of variables in that equation. It depends on a lot of factors. And there are no guarantees. However! Whether you want a business or a marriage to be viable, there are indicators you can look for and questions you can…
  • The Decisions That Make You Money, Part 6

    Dave Navarro
    3 Jun 2014 | 11:28 am
    If you missed the earlier posts in Dave’s series on decision making, check out part one, part two, part three, part four and part five. - Naomi Today we wrap up our series on decision making with one of the most important factors you can look at when you’re trying to figure out what projects to focus on now – and which to leave on the back burner for the time being. As with most things, the most important factor is usually the one most easily dismissed in practice. “What, get exercise, get sleep and eat well to help with my stress? No, give me some pills, or a…
  • The Decisions That Make You Money, Part 5

    Dave Navarro
    2 Jun 2014 | 11:22 am
    If you missed the earlier posts in Dave’s series on decision making, check out part one, part two, part three and part four. - Naomi Welcome to part five in the “how do I decide what to do when everything seems equally important” series. In the earlier posts in this series, we talked about comparing your options by looking at relative impact, probabilities and bottlenecks, and today we’re going to tackle “personal cost”, or what pursuing that project will end up requiring of you. Let’s dive in. Just because something is simple, doesn’t mean…
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    The Online Community Guide

  • The Curious Case Of Privacy

    Richard Millington
    24 Jul 2014 | 11:30 pm
    If you were to read the news, you would assume all community members (and thus community managers) are very concerned with their online privacy.  We have interviewed over 200 members (and prospective members), privacy wasn't mentioned.  We have survey data from 300 community professionals, privacy wasn't mentioned.  In our clients, it only arises in communities for very specific sectors (typically healthcare and finance). I can count on one hand the number of times we've had a real discussion about privacy.  Just once in the past six month has privacy been…
  • 250 Community Professionals Are Going To SPRINT, Will You Join Them?

    Richard Millington
    23 Jul 2014 | 11:30 pm
    FeverBee's Community SPRINT October 29th - 30th250 Community Professionals Yes everyone, this is it. On the 29th to 30th October, we’re going to run the event we’ve been planning for the best part of the year. If you sign up this week, you get both days for $315 (or much less).   Are you going to SPRINT? On October 29th - 30th, we're going to bring the world's top community experts (some you know, some you won't) to Share Practical, Relevant, Ideas and New Tactics (SPRINT). Day 1 will be an intensive workshop. We’re going to train a small…
  • Community Rituals

    Richard Millington
    22 Jul 2014 | 11:30 pm
    David Spinks has a fun tradition for the CMXSummit. Everyone jumps up and applauds speakers as they walk on stage.  It's fun for participants and a buzz for speakers.  Some communities (especially those we're involved with) ask members to share their biggest mistake. It breaks down emotional isolation from the community. It typically gets a good response. It's interesting to established regulars. It facilitates bonding. Sharing the biggest success/fear can work just as well.  Small, exclusive, communities can profile newcomers or invite members to share their…
  • Building Early Participation Habits In Your Online Community

    Richard Millington
    21 Jul 2014 | 11:30 pm
    Here's a typical approach to growing a community in which members participate. None of these ideas will be new to you.  1) Ask your members to share their best advice, funniest story, biggest challenge, or anything else that is the 'best, most' or definitive response to the question. This drives activity from existing members.  2) Publish this as an eBook. Each members gets their own page. Every page links back to both the member profile to ask for more information and a link to a relevant discussion within the community. This can be as big as you like it to be. You…
  • Six Great Community Concepts

    Richard Millington
    20 Jul 2014 | 11:30 pm
    The best community concepts are aligned to an existing motivation. They help us do something we already want to do.  The BJFogg model is a good way of talking about existing motivations.  Most organizations develop a community about themselves. They’re shocked their precious members don’t want to talk about them.  If members are visiting, but not sticking. It’s usually a concept problem.  Base your concept around one of the six core motivations:   Pleasure If you can identify the specific activity members like to do within the topic, it's easier to…
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    About Leads

  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Dana Berardi
    10 Jul 2014 | 6:42 am
      As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to…
  • Tailoring Persona Research for a B2B Content Strategy

    Dylan Mazeika
    30 Jun 2014 | 7:05 am
    Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming your content strategy? Leave them in the comment section below. Catch more of our helpful tips on SlideShare: The post Tailoring Persona Research for a B2B Content Strategy appeared first on About Leads.
  • Mismatching B2B & B2C Customer Care Strategies is a BIG No No

    Sylvia Rosen
    13 Jun 2014 | 7:14 am
      As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeable. Our customer care gurus, Sean Tuohy and Shana Reed, break these three important aspects down: Customer Relationships B2C: Consumer-based customer service agents typically try to resolve issues in one call. They do not build long-term relationships with their customers because…
  • Sales Tips: Getting to Yes

    Sylvia Rosen
    5 Jun 2014 | 12:00 pm
    A book recap by BuyerZone’s sales team Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics. This past month, they read Getting to Yes by Roger Fisher and William Ury. The team put together chapter highlights and their favorite takeaways so you don’t miss out. Have questions for the sales team? Leave them in the comment section below! Catch more of our helpful tips on…
  • Email Marketing Tip: Don’t Forget the Preheader!

    Jon Faitel
    2 Jun 2014 | 2:00 am
    You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. In some email clients like Gmail and Apple Mail, there is space for approximately 85-140 characters to help support your subject line. Taking advantage of this communication point can be the difference in a recipient opening your email or deleting it entirely. By default, the preheader area will display the first few lines of content in your email following the…
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    Personal Branding TV

  • Executives – Create Your Video Bio

    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
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  • 3300+ Words Worth of Non-Obvious Marketing Tactics That Work

    Karol K.
    18 Jul 2014 | 5:14 am
    Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1Promote it on Facebook. Step #2Try Google AdWords. Step #3Build an email list! Step #4Interact with people through blog comments. Step #5Post on forums and link back to your site. Okay okay, just kidding. These – and similar ideas – have truly been beaten down to death on the web as it is. Really, how much Facebook marketing advice does the world need? But I digress, so let’s get back on track!   … scroll down for 14 non-obvious…
  • 1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

    Karol K.
    29 Apr 2014 | 12:24 pm
    I need to confess something to you. Remember the big comparison feature I did on the top productivity / to-do tools out there? Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever. So yeah, pretty offline. Actually as offline as it can get. But why?   The superiority of paper Quite randomly, I stumbled upon this video by Neville from AppSumo -» His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve…
  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
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    Digtital Gossips by Munaz

  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
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    BlogNotions - Marketers

  • Which Social Media Site is Better for Small Business Marketing?

    Francisco Perez
    23 Jul 2014 | 1:05 pm
    Social media sites have become a quintessential platform to abridge the chasm between the business and the customers. Today small, medium or big business houses understand the necessity of being present on the social media platforms. In this article we will concentrate on small business marketing on social media sites and choose the best one suitable for it. So, here is a list of social media websites which caters to the need of small business houses and also to new start-ups. Facebook Obviously this had to be ranked first in the list. Though a lot is spoken against Facebook but certainly no…
  • 2014 B2B Marketing Trends That Work

    Dan McDade
    22 Jul 2014 | 9:05 am
    As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor…
  • Google+ Name Policy, Link Building Survey, Social Sharing Trends, Speedlink 30:2014

    Francisco Perez
    19 Jul 2014 | 5:53 am
    Hi everyone, hope you all had a great and productive week! One of the most interesting news that happened, in my view, was definitely the one that Google+ announced this week on removing the restriction of using “your real name” on Google+. “Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use.” What do you…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
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  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that emphasizes collaboration and transparency, both internally and externally, through a horizontal management structure. This is the first time that Method Savvy has qualified for and been awarded the Best…
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one thing is certain—it involves careful analysis and strategy. What does soccer have to do with marketing, you ask? A marketing analyst draws actionable insights or results from the data they acquire, whether this is for a specific campaign or all…
  • Funnel Cloud or Tornado: Understanding Your Marketing Funnel

    Shana Simon
    29 May 2014 | 11:23 am
    It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the middle half & go straight to bottom-funnel sales push tactics without evaluating the lead quality. We could talk your ear off about SEO, PPC and social media as many blogs do; but the difference between…
  • Method Savvy Receives 2 Hermes Creative Awards

    Shana Simon
    21 May 2014 | 10:29 am
    Method Savvy is honored & pleased to announce that our client work was recognized with two 2014 Hermes Creative Awards by the Association of Marketing & Communications Professional (ACMP). Congratulations to Zift Solutions & Fridge Filters Inc! Of the competition’s 5,000 submissions, Method Savvy’s work on behalf of our clients took home both a Platinum & Gold award. Zift Solutions Zift Solutions launched its new website in September 2013, featuring an intuitive parallax design. Hermes awarded the site ( with a Platinum Award, which is the most…
  • Laziness is Key for Marketers

    Shana Simon
    28 Apr 2014 | 12:23 pm
    Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is looking for. In simplest terms, your ads should make a potential customer’s life as easy as possible by providing specific answers or solutions to their specific questions. Google’s main goal is making sure the…
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    Resource Nation Small Business Articles & Advice

  • Upcoming Travel? 5 Tips to Get Work Done While on the Road

    Megan Totka
    22 Jul 2014 | 5:00 am
    If your job requires you to travel, you probably know how challenging it is to get much accomplished between boarding flights, attending conferences and meetings and getting much-needed sleep. The hassle of traveling combined with work stress can make business trips very taxing. Recent research from the CWT Travel Solutions Group tells us that an employee traveling for work can lose up to 6.9 hours on a trip due to stress (Tweet This). To better manage your email and workload so your return to the office isn’t too overwhelming, take a look at these five tips. Be Realistic When it comes to…
  • Boom or Bust: Keeping One Step Ahead In The World of Retail

    Guest Author
    15 Jul 2014 | 5:00 am
    You need an edge in business. Most of the time, you’re flying blind. You wonder how it is that everyone around you is doing so well while you feel like you’re on shaky ground. The truth is that your competitors aren’t really all that well off either. They’re just keeping up appearances. Here’s how to ditch the status quo, stay one step ahead, and actually be confident in your company. Establish a Killer Email Marketing System You have to step up your marketing game. Most companies that are successful use a sophisticated system to send out weekly or monthly reminder emails, but…
  • 5 Important Lessons to Teach Your Sales Staff

    Guest Author
    8 Jul 2014 | 5:00 am
    One challenge for sales managers is making the transition from being an individual sales contributor to being responsible for the performance of other sales people. If the sales people on your team are less experienced or less skilled than you, there might be a learning curve. One of the most crucial roles for a sales manager is to lead by example and constantly teach, train and mentor the sales team. Here are five of the most important sales concepts to relate to your team to help your sales people exceed expectations: 1. Sales is a process Sales is about building relationships, and that can…
  • The Perfect Cold-Calling Email

    Resource Nation
    24 Jun 2014 | 5:00 am
    Cold-calling emails can be tough to write, and it’s disheartening getting lack-luster results after spending hours writing and sending. However, when written well, “cold emails” are definitely an effective form of networking. Here are some tips to writing the perfect cold-call email that will get you the responses you’re looking for. Have a clear subject Writing a clear email subject is always important, but it’s doubly so when cold-calling. Since the person you’re emailing probably has no point of reference for you or your email, the subject of the email needs to be concise and…
  • 5 Ways to Learn About Business Finance Without Getting a Degree

    Guest Author
    17 Jun 2014 | 5:00 am
    In today’s world of technology and instant information, learning about any subject isn’t impossible — this includes the seemingly opaque world finance. Sure, going to college and earning a piece of paper that proves your financial foundation is always an option, but you don’t need to spend thousands of dollars on tuition to become the next financial guru. With that said, here are five ways to learn about finance without getting a degree from an expensive institution. Read a Clear, Concise Introductory Book on Finance Before you dive deeper, familiarize yourself with and…
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    The Digital Letter

  • Square’s $5 Billion Gamble To Change The Commerce World

    Ken Yeung
    18 Jul 2014 | 12:39 pm
    “And how will you be paying for these?” This is a question that some of us may remember being asked when buying groceries, clothes, or other goods and services. The marketplace has become congested with numerous ways for someone to pay for things. There’s the time honored tradition of using cash, or perhaps by writing a check. Let’s not forget about the money order or using a debit or credit card. Now, mainstream adoption of the Internet and smartphones has opened the doors for the likes of PayPal, Square, Stripe, Google, Amazon, Shopify, Isis, and Dwolla, among a…
  • Digital Spring: How ‘Unicorn’ Startups Are Forcing Companies To Adapt To The Evolving Digital Landscape

    Ken Yeung
    12 Jun 2014 | 5:15 am
    In the investment world, a company is given a valuation to help stakeholders and financiers determine its worth. Much has been made around this concept over the past year, including most notably with on-demand car service Uber, which raised $1.2 billion last week in a funding round that cast a $17 billion valuation on it. And Uber’s not the only one to see such an enormous financial position, as there have been numerous instances within the past year of technology startups seeing their valuations skyrocket to be over $1 billion. This isn’t something normally seen in the industry,…
  • Rediscovering Parse’s Mission In A Mobile And Facebook World

    Ken Yeung
    4 May 2014 | 10:04 am
    More than a year ago, Facebook made a purportedly $85 million acquisition offer to Parse. When the deal went through, some wondered what the social networking company would want with a service that specializes as a mobile backend-as-a-service (mBaaS). In fact, Parse’s competitors sought to take advantage of the confusion by offering a data export feature. In a blog post, Parse co-founder and CEO Ilya Sukhar remarked: Combining forces with a partner like Facebook makes a lot of sense. In a short amount of time, we’ve built up a core technology and a great community of developers.
  • Facebook’s journey into mobile and its quest to further integrate the Social Graph into more apps

    Ken Yeung
    30 Apr 2014 | 5:41 pm
    We all know that Facebook is doing quite well as a public company. One need only look at its last quarterly earnings where the social networking company revealed that it had generated $2.5 billion in revenue, a 72 percent increase from a year ago. It has also grown up quite a bit, maturing to become an all-inclusive service that works not only on desktop, but has essentially capitalized on the mobile market. Don’t believe me? Based on its earnings report, nearly 79 percent of Facebook’s monthly active users are accessing the social network through a mobile device. It could…
  • Box seeks to move the ‘information economy’ forward with new developer tools and pricing to encourage platform innovation

    Ken Yeung
    26 Mar 2014 | 12:20 pm
    Cloud storage platform Box has made a move to show developers that it’s more than just a place to keep files, images, and videos in a safe and secure place on the Internet. At its inaugural BoxDev conference, CEO and co-founder Aaron Levie revealed three new features for the community available today: It’s now easier for customers to deploy the Box platform. Customers and developers are now able to build “rich data applications” connecting data and content together through a new experience. Developers can seamlessly integrate Box’s document embedding and viewing…
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    David Horne

  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800′s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
  • Ego: The Most Expensive Thing You Own

    David Horne
    27 Mar 2014 | 8:20 pm
    “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small … Read more → The post Ego: The Most Expensive Thing You Own appeared first on David Horne.
  • Starting Matters

    David Horne
    13 Mar 2014 | 7:08 pm
    We talk a lot about finishing without giving starting its due credit. Starting matters. A lot. I’m not talking about the world of minimum viable products (MVP) or getting something shipped so you can learn. … Read more → The post Starting Matters appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Making It Work: Approaching New Accounts With Fresh Ideas

    Jen Fischer
    24 Jul 2014 | 6:34 am
    As a recent hire at a full-service advertising agency, the standard new girl jitters apply twofold. Not only am I getting accustomed to the new people, culture, hours, office dogs and the willpower needed to avoid copious amounts of snacks, I’m working to know new brands as well. As much as your creative coworkers can help you work out a sparkling piece of copy or brilliant design, the tone and character of a strong brand can inform and sharpen your work. I’ve found that getting to know what you’re working with—along with who—creates more opportunities to do outstanding work. Though…
  • Don’t Sell Yourself Short: How to Sell an Idea

    Lauren Runge
    17 Jul 2014 | 6:30 am
    Whether you work for a full-service advertising agency or just recently had to encourage your friends to try out a new bar or restaurant in town, chances are you’ve had to pitch (that’s ad-speak for sell) something. In the advertising world, we do it almost every day. We love new and big ideas and have to sell how activations like a new campaign, experiential event marketing execution or social media strategy work for a brand to achieve its business goals. While a charming and persuasive personality can make some people natural sellers, here are a few tips that can help those who are new…
  • How to Effectively Brief your Agency

    10 Jul 2014 | 7:04 am
    Brief writing, whether you’re part of the account service team within an agency or the client, can prove to be a bit daunting and time consuming. However, not writing an actual brief for your team or agency is guaranteed to waste more of everyone’s time down the road. Throughout the years, I’ve had experience with many different types of “briefs” – both developed by agencies and given to us by clients. They span from highly strategic one-sheets to 50-page decks to 5-minute break-room chats. One thing I’ve learned is that developing a fully-thought-out,…
  • The Latest on Social: Highlights From the #SMWF Conference

    26 Jun 2014 | 6:34 am
    This spring a few Moosers from the social team flew to the Big Apple for a three day exploration of the future of social media strategy. At #SMWF, we talked with CMOs, VPs and Chief Digital Strategists about their successes, failures and predictions for brands in the social space moving forward. We contemplated the purpose of social media, compared our efforts to other leading brands and agencies, and pocketed several new tips to take home with us.  Here’s a summary of our key takeaways and tips from the conference: The Head and the Heart As community managers, we are constantly…
  • Lunker Lake: 5 Snags We Avoided While Developing An Online Fishing Game

    16 Jun 2014 | 6:30 am
    As a web developer working at an advertising agency, a big part of my job is solving problems. And our recent work for Punch Cigars was no different. Punch fans love freshwater fishing, so we partnered with Bassmaster to bring them a fishing sweepstakes and an online fishing game. But before they could wet a line, we had to overcome five challenges the game presented. Challenge #1: Making It Responsive Designing sites so that they scale and work well on any device has pretty much become standard practice, but we weren’t sure it was going to work for the game. We were worried about nasty…
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  • B2B Lead Conversion Rates – Tracking the Right KPIs (Phil Donaldson)
    9 Jul 2014 | 12:28 pm
    Financial Services marketing content from PropelGrowth ( It’s easy for B2B marketers to get excited about the wrong metrics when setting goals for B2B lead conversion rates. But what are the most important metrics to track? How do you know if your programs are succeeding? For example, we might be thrilled at big volume spikes in website traffic, sharply increased lead conversion rates on offers, and large subscriber audiences on our blogs. We track activity and conversion analytics like views, unique visits, email opens and click through rates, subscriber growth…
  • How Do You Measure the ROI of Content Marketing? (Phil Donaldson)
    2 Jul 2014 | 1:48 pm
    Financial Services marketing content from PropelGrowth ( “It doesn’t really matter what it costs, as long as we know we will get an ROI from the content marketing investment,” a CEO of a financial technology firm recently told me during a sales call. And isn’t that the truth? The value of a content marketing program should always outweigh its cost. Over the long term, your cost per sales opportunity and cost of sale should decline as your content program begins to produce results. But this takes time. Here’s how long it took to get an ROI from our…
  • How Financial Institutions Buy Technology (Phil Donaldson)
    26 Jun 2014 | 12:17 pm
    Financial Services marketing content from PropelGrowth ( As a content marketer serving the financial services industry, I read a lot of research studies designed to uncover the effective B2B marketing trends. But almost all of them target horizontally. If they include a financial services segment, it’s unclear what kinds of companies are included. It could include everything from bookkeeping services to payment processors to investment banks. The research is rarely directly relevant to the capital markets segment of the financial services industry. Research on…
  • Top 10 Takeaways from IDX 2014 (Phil Donaldson)
    19 Jun 2014 | 7:24 am
    Financial Services marketing content from PropelGrowth ( The following is a guest post by Dan Hubscher, Director of Marketing at Object Trading. Several of us from Object Trading attended the FIA’s IDX (International Derivatives Expo) held 10-11 June 2014 in London. In addition, on the prior evening, we hosted a private forum with 10 leaders from global FCMs, IDBs, large buy sides, and an exchange about the connectivity and pre-trade risk challenges and opportunities in trading listed and cleared OTC derivatives. We, along with our partners at FOW Magazine,…
  • Is Having A Lot Of Market Competition A Bad Thing? (Phil Donaldson)
    11 Jun 2014 | 10:29 am
    Financial Services marketing content from PropelGrowth ( Last week, I asked you if you’ve been spending more time on competitive analysis than on customer analysis.  Today I want to dig a bit deeper into the competitor theme and examine whether having a lot of competition is a bad thing. Conventional thinking would have us believe that the best position for a technology company is to have an uncontested market for some solution that lots of companies need. But is that really a good thing? I don’t think so. I think that zero market competition is an indicator…
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    Diamond Website Conversion » Blog

  • Understanding Google Webmaster Tools

    Marty Diamond
    10 Jul 2014 | 10:13 am
    As much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website. This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools. Understanding Google Webmaster Tools As mentioned…
  • What Do You Do After You First Apply Google Anayltics to Your Website?

    Marty Diamond
    15 Jun 2014 | 10:13 pm
    When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use. So… What Do You Do After You First Apply Google Anayltics to Your Website? The majority of users may look in on their stats once a day or once a week. Google Analytics provides quite a bit of…
  • Does Alexa Rank Really Matter?

    Marty Diamond
    4 Jun 2014 | 10:20 pm
    Alexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to? This article will answer those questions. Does Alexa Rank Really Matter? The biggest thing is the give you an idea about Alexa in order to understand them. What is Alexa? started off with the purpose to give users website analytics tools for website owners to determine several things: Amount of Traffic Bounce Rate…
  • Panda 4.0 – Time to Wake Up!

    Marty Diamond
    28 May 2014 | 11:28 am
    If you’ve been hoping to slide with mediocre content, or can’t identify what mediocre content is, your site will be in for a scary surprise, SEO-wise. Panda 4.0 is here! For several years, Google has been trying to make website owners aware that unique and quality content is the key to getting ahead. While many have talked the talk, they’ve never walked the walk in terms of improving their content. There are thousands of sites built to cater toward bloggers, Internet Marketers, and many other niche. So, how can you get your site out of the content doldrums and come out on…
  • The Skinny on SEO for Images

    Marty Diamond
    20 May 2014 | 11:53 pm
    Images on websites are suppose to help a site. The purpose usually is to attract new buyers, readers, and subscribers. Images are also something that people can immediately connect with and decide in a moment whether they like you or what you’re saying, or maybe they will leave your site and never return. Just plopping up an image won’t do. Of course, for the visitor, they don’t care, but for search engines like Google, those images can be a leg up on getting traffic. So, how can you capitalize on this? In this article, you’ll learn how to optimize your images for…
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  • How Did Social Media Play Out For The 2014 World Cup? #Infographic #Chart #Video

    Dr. William J. Ward aka DR4WARD
    25 Jul 2014 | 4:50 am
    How Did Social Media Play Out For The 2014 World Cup? #Infographic #Chart #Video Facebook announced that the World Cup is the most talked about event ever on Facebook reaching over a billion interactions just two weeks into the tournament. 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game. Germany's victory against Brazil, with 35.6 million tweets remains Twitter's most popular single sporting event ever and also broke a tweets-per-minute record with a peak of 618,725 sent in a single minute as Germany won against Argentina…
  • What Are Image Size Dimensions For The Top 7 Social Media Networks? #Infographic

    Dr. William J. Ward aka DR4WARD
    25 Jul 2014 | 4:15 am
    What Are Image Size Dimensions For The Top 7 Social Media Networks? #Infographic SprightlyMedia. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
  • What Are 10 Facts To Keep In Mind For Your Social Media Marketing? #Infographic

    Dr. William J. Ward aka DR4WARD
    25 Jul 2014 | 4:07 am
    What Are 10 Facts To Keep In Mind For Your Social Media Marketing? #Infographic iMediaConnections Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
  • What Is The Retail World Cup of Ecommerce? #Infographic

    Dr. William J. Ward aka DR4WARD
    24 Jul 2014 | 5:39 am
    What Is The Retail World Cup of Ecommerce? #Infographic Baynote Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and  other…
  • What Does The Life Of An Entrepreneur Look Like? #Infographic

    Dr. William J. Ward aka DR4WARD
    24 Jul 2014 | 5:33 am
    What Does The Life Of An Entrepreneur Look Like? #Infographic Created by NinjaInfographic. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to…
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    Darren | Slaughter

  • The Trouble With Contractor Websites

    16 Jul 2014 | 4:02 am
    One of the new catch words or catchphrases I get asked all the time is are our websites responsive. And the answer has been yes, in fact all of the websites for the last three have been responsive. Not sure what responsive means? Responsive means your website will look great on an iPhone or Android or an iPad or some type of other tablet as well as on a traditional desktop or laptop. Your website needs to do this… What I often find during one of my website reviews is that the site isn’t cross-browser compatible. And right about now you are saying to yourself, “what the hell…
  • Contractor Website Ideas: What Did You Hire Your Site to Do?

    14 Jul 2014 | 5:57 am
    UPDATE: This was yesterday’s newsletter to my subscribers. There are only 3 slots left. If you aren’t subscribed to my newsletter, you can subscribe by clicking here. I want to start off this post with a story about my dad. My Dad came from a little village in Abruzzo Italy during World War II. In Italy he apprenticed for an ornamental ironsmith and was taught how to craft some of the most beautiful railings, chandeliers, candelabras and other ornamental iron work you could imagine. He was good at his job and had the scars to prove it (he lost his index finger on a 2,000 pound…
  • Social Media Marketing Tip For Contractors: Social Selling Isn’t Just Ads

    Gina Scarpa
    9 Jul 2014 | 3:49 am
    What is “Social Selling”? Social selling is a new term being thrown around by online marketers and advertisers, but what does it really mean? Social refers to social networks such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Social selling, however, is much more than just using these platforms to advertise your business, services, and products. It’s the process of using these extremely powerful tools to listen, engage, collaborate, and build relationships with a vast online customer base. Simply saying that your product is preferred over its competitors or that…
  • Contractor Marketing Plan: You MUST Sell Through Your Monthly Capacity Or Else!

    7 Jul 2014 | 3:53 am
    I hope you and yours had a spectacular 4th of July with lots of fireworks and barbecues. It’s Monday morning and time to strap on the tool belt and hunker down for another hard week. Before you do, I want you to play a little math game with me that I use with clients before your proposal or estimate. I know, everyone hates math, but this one can REALLY help you! OK, here’s how it goes: 1. I want you to total the number of jobs you can do a month. Let’s say you are a remodeler, I want you to sit down and write down how many kitchens you can do a month, then on a separate line…
  • Why Contractors Should You Use Content Marketing? It Sells Silly!

    2 Jul 2014 | 5:51 am
    Even the staunchest contractor marketing their business offline couldn’t dispute the value of an online brand, but just HOW are companies putting their dollars to work online? What comes as no surprise to me is the fact that MOST of the dollars spent on a percentage basis are on content creation. The delivery system of that content is important, which is why you need social media, but content is kicking ass and chewing bubble gum, and its all out of bubble gum!   Infographic courtesy of The post Why Contractors Should You Use Content Marketing? It Sells Silly! appeared…
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  • Webolutions August Tasting Menu is from the Farmers Market

    Cindy McGovern
    23 Jul 2014 | 1:10 pm
    August is usually the hottest month of the summer.  Time to sit in the shade and enjoy some cool watermelon and a couple glasses of wine, sitting on a blanket in a park with your significant other.   Tasting Menu for August Morning Tasting menu for weeks 1 & 2 Fresh Cucumber Bites on Crackers Paired with Iced Mint Tea   Afternoon Tasting menu for weeks 1 & 2 Baked Cheese Stuffed Jalapenos with Iced Peach Tea   Morning Tasting menu for weeks 3 & 4 Fire-Kissed Peach Ice Cream with... Read More
  • Webolutions Launches Website for Sauer & Petterson Family Law

    Amy Martinez
    22 Jul 2014 | 8:29 am
    Client Name: Sauer & Petterson Family Law Client Website URL: Project Type:  New Website Creation Client Background: Sauer & Petterson Family Law are a group of experienced attorneys advocating for better futures for individuals facing divorce, custody and other family law cases. The attorneys strive to be beside their clients from day one and are dedicated to being a trusted partner in your family law case from start to finish. Specific Project Goals & Challenges Create a design to showcase the experience and expertise Sauer & Petterson has…
  • Current Marketing Trends – Strategic Integration Across Multiple Marketing Platforms

    John Vachalek
    8 Jul 2014 | 9:02 am
    In today’s hectic world, consumers require multiple touch points before making a purchase or changing their behavior to try something new. These multiple touch points are more effective if they come through different channels.  Each channel is able to convey your messaging in a slightly different way.  For the purpose of this article, we’ll use the following channels to create a possible scenario Direct Mail eNewsletter Community Event / Sponsorship Website Social Media If my company is offering B2B professional services, a possible engagement scenario might go something like this:...
  • Online Comments: Positive and Negative Reviews on Yelp

    Mike Hanbery
    3 Jul 2014 | 8:02 am
    Our Denver social media for business group has been abuzz with angry accusations from business owners and marketing managers about Yelp manipulating comments to punish businesses that reject their aggressive ad sales push. The Yelp Online Comments Algorithm It is doubtful Yelp manipulates online comments. While some business owners may have noticed an apparent correlation between refusal or cancellation of Yelp advertising and a change in the makeup of Yelp online comments, this is probably more of a coincidence in timing and a lack of understanding on the part of... Read More
  • Denver Internet Marketing: Yelp Advertising – Should we?

    Mike Hanbery
    3 Jul 2014 | 7:51 am
    Should Yelp advertising be a part of your business plan? The answer may be pretty close to black and white. If you own a brick and mortar business, you probably have a listing on Yelp, even and perhaps especially if you didn’t create it. If you didn’t create it, it’s best to go find it now to make sure your information, especially the name, address and phone number, is correct to the character. And while you’re there, why not take the time to present your business in the best light?... Read More
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    OnQ Marketing » Blog

  • Conversion Optimisation and Boosting Your Website’s Performance

    Quentin Aisbett
    15 Jul 2014 | 12:34 am
    ‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation is the practice of optimising your website to achieve your […] Conversion Optimisation and Boosting Your Website’s Performance is a post from: OnQ Marketing
  • Six tips to drive search traffic to your travel agency

    Quentin Aisbett
    18 Jun 2014 | 4:57 am
    Do you have a reputable travel agency but are failing to turn up in Google searches? This is a common problem amongst small business owners, but one that can be easily fixed. If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online […] Six tips to drive search traffic to your travel agency is a post from: OnQ Marketing
  • Improve Your Website and Drive More Business with These 7 Hacks

    Quentin Aisbett
    18 Jun 2014 | 4:47 am
    Got a business website? Is it an effective sales or marketing tool, or is it just something pretty to look at when you turn your computer on? Websites are an essential part of doing business, so it’s important to understand how they can work for you. Ask yourself the following: What do you want your […] Improve Your Website and Drive More Business with These 7 Hacks is a post from: OnQ Marketing
  • So Swish

    Quentin Aisbett
    18 Jun 2014 | 3:10 am
    Visit the website So Swish is a post from: OnQ Marketing
  • A Boy Called Basil

    Quentin Aisbett
    18 Jun 2014 | 3:10 am
    Visit the website. A Boy Called Basil is a post from: OnQ Marketing
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    Smedio - Business Ideas Worth Sharing

  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
  • How to Secure Your WordPress Website and Keep It Secured

    Tracy Vides
    1 Jul 2014 | 12:40 pm
    Share on FacebookShare on TwitterE-mail How to Secure Your WordPress Website? Before we dive into that, let’s look at why anyone would want to bother with infringing the security of your WordPress website. By their own numbers, WordPress powers over 17% of all websites around the world. If you look at that number for blogs alone, it will in all probability be much higher. There are many things that make WordPress such a darling of netizens. The fact that it’s a free open source CMS, completely flexible, extremely easy to use and setup even by novices, has great SEO capabilities built…
  • Must-have Software for Small Businesses

    Suraj Kumar
    18 Jun 2014 | 1:23 pm
    Share on FacebookShare on TwitterE-mail Software for small businesses are becoming one of the essential nutritions for a healthy business. Did you know that you can run your business right from your fingertips? Technology has made it possible for small business owners to take maximum advantage of available software applications and Web services, and ensure a smoothly-functioning and growth-oriented organization.   Whether it is creating documents or storing them securely, technology can do it all for you in no time. Many small businessmen have home offices and virtual employees. In such…
  • Why Facebook Marketing isn`t Worthwhile Anymore

    Maria Mincey
    16 Jun 2014 | 1:08 pm
    Share on FacebookShare on TwitterE-mail Facebook started making inroads into the business realm just a few years after it was launched to the public as a platform for people to interact socially and rekindle the old connections. In a short span of time, Facebook marketing became THE buzzword and we, as consumers, found ourselves caught up in the ‘Like’ and ‘Share’ frenzy. Brands were rejoicing the fact that a post remotely interesting was helping them gain more and more brand followers which may or may not be turning into buyers, but their brand was getting recognized…
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    Great B2B Marketing

  • Do Multiple Authors Create Better Marketing Content?

    Christopher Ryan
    25 Jul 2014 | 8:21 am
    I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought up a delicate and important subject. Bly’s main point was that he does not guarantee results, and he stated many reasons for not doing so. But what I found most interesting was the fact that his clients usually make changes to the copy. Even minor edits can have an impact on response rates.
  • B2B Appeals that Motivate Action

    Christopher Ryan
    16 Jul 2014 | 11:07 am
    Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Following are examples of appeals that have proven successful for different types of B2B offers. Greed – Almost everyone is susceptible to greed to some degree. While greed is usually thought of as a negative emotion,…
  • B2B Content Marketing That Drives Results

    Christopher Ryan
    3 Jul 2014 | 9:56 am
    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, drive website traffic, build lead generation, or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success. From strategy to execution, you need to accomplish this in a…
  • Obsession with “Listening to Customers” Can Lead You Astray

    Christopher Ryan
    26 Jun 2014 | 2:38 pm
    How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. However, this belief, like so much of conventional wisdom, may not be entirely accurate. In fact, a relentless focus on knowledge about customers may even be counterproductive. People primarily buy from you not because of what you know about them, but rather because of what they know about you. The idea is to create top-of-mind awareness and thought leadership around your brand, thus making the buying process…
  • Sales and Marketing Plans Need to be Aligned

    Christopher Ryan
    18 Jun 2014 | 6:43 am
    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets. In the best-case scenario, we get to review and provide input for the sales plan. At the least, we want to understand the sales model so that we can formulate a marketing plan of attack that best supports the sales plan. As an example of why this is important, imagine two very different sales models: In…
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    Hinge Branding and Marketing Blog

  • How to Create Compelling Technology Client Case Stories

    Elizabeth Harr
    24 Jul 2014 | 10:06 am
    Having a good reputation is key to having a successful brand, especially in the technology industry. So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. Sure, there are other ingredients in this recipe, but without a visible reputation, no one would be willing to even try your dish. And this is more than speculation on our part. When performing research for our book Inside the Buyer’s Brain, the Hinge Research Institute asked over 1,300 buyers and sellers of professional services to identify the best ways to market to buyers:  …
  • Tale of a Blog Overhaul (Slideshare)

    Kim Cornwall Malseed
    23 Jul 2014 | 9:38 am
    Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Check out the slideshare below to learn how and why Hinge has relaunched its new blog, Professional Services Marketing Today. Tale of a Blog Overhaul from Hingemarketing   For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • Top 5 Lead Generation Tips in Management Consulting

    Chris Ourand
    22 Jul 2014 | 8:35 am
    “You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract.  The strength of relationships among buyers and influencers, the brand, where prospects are in their buying cycle – just to name a few – all can affect getting that signature and lead some…
  • What Every Managing Partner Needs to Know About Social Media

    Lee Frederiksen
    21 Jul 2014 | 6:49 am
    As managing partners of professional services firms, social media is typically not at the top of our priority list.  Growing the firm, finding top talent, deepening client relationships, yes… but social media?  Not so much. But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.  Now don’t get me wrong, I’m not a social media cheer leader or even a die-hard user.  In fact, I started out with a healthy dose of skepticism. So what changed my mind?  Research and results.  Research into…
  • What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?

    Kevin Bloom
    18 Jul 2014 | 11:12 am
    Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Overall, this has led to an opportunity for many professional services firms to be able to get more visibility for quality, educational content they create that may have been buried in the past by spammy sites engaged in black-hat tactics that earned them top rankings. What does this mean…
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    Aaker on Brands

  • Why Would Anyone Write a Book?

    23 Jul 2014 | 12:00 am
    This month, my 18th book comes out: Aaker on Branding: 20 Principles that Drive Success. It is a compact description of some four dozen branding concepts and structures that have been developed and used during the “branding” era extending back a couple of decades.But in this new digital era, why would anyone write even one book, to say nothing of my many? There is so much pain not only from writing the first draft but also the production and marketing as well. My answer has nothing to do with the money.First, I like the process. I like pulling together parts of a bigger puzzle, seeing a…
  • Need to Differentiate? Consider Organizational Values

    16 Jul 2014 | 12:00 am
    Just when you think you have an offering innovation that powers a meaningful differentiation, a competitor brand copies you. Or, worse, appears to copy you.But what a competitor brand cannot copy is an organization—its people, culture, heritage, programs, assets and capabilities— because each organization should be unique and enduring. There are dozens of organizational values to implement in order to differentiate, but six keep resurfacing as driving forces:Perceived QualityA basic organizational function is to create offerings that consistently deliver high quality with respect to their…
  • Where Do Brand-Building Ideas Come From?

    9 Jul 2014 | 12:00 am
    When it comes to brand-building programs quality should come before budget concerns. It is worthwhile to spend a significant proportion of a brand-building budget on finding truly effective brand-building initiatives. The chances of finding brand-building home runs will be higher if one or more of these methods and perspectives are used:External role modelsFind an organization that has successfully addressed a similar problem or task and adapt what they did. And don’t limit the search to those organizations that look like your own – be willing to look more broadly. A retail bank with a…
  • Brands as Assets: The Idea that Transformed Marketing

    2 Jul 2014 | 12:00 am
    Sometime in the late 1980s, an explosive idea emerged that brands are assets, have equity and drive overall business strategy and performance. That idea altered perceptions of what marketing does, who does it, and to what end is its purpose. It’s also the focal point of the first chapter of my latest book, Aaker on Branding. It truly transformed marketing, comparable in impact to other transformational ideas that have appeared in the last century such as mass marketing, segmentation and globalization.When firms adopt this asset view of branding, marketing is no longer perceived as a…
  • On Giving a Luxury Brand Relevance and Energy: Look to Burberry

    25 Jun 2014 | 12:00 am
    There is a classic, sometimes intractable, problem for many luxury brands. The brand is losing exclusivity and product differentiation, and its customer base is getting older. How do you maintain relevance and energy with the younger segment given that big innovation is difficult and your brand needs to look and feel prestigious – so you can’t be too wild and crazy?Burberry is a luxury brand that in the last 10 years addressed such problems and more. They faced common problems: an image issue because of being over-licensed, dealing with off-brand products, and being available at…
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
  • What Keeps Marketers Up at Night?

    Tammy Katz
    29 Sep 2013 | 9:22 am
    Key Issues for Marketers are driving growth, ROI and digital capabilities, per MarketingProfs #marketing #brands What Keeps Marketers Up at Night?                    by Ayaz Nanji  | September 26,  2013 Not surprisingly, the foremost worry for marketers is reaching customers,  with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working  (79% of survey respondents) and proving campaign…
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    Jason Dea - Inside the mind of a kid today...

  • The Science Behind Why We Refer

    Jason Dea
    17 Jul 2014 | 4:51 am
  • Mary Meeker 2014 Internet Trends Thoughts

    Jason Dea
    29 May 2014 | 6:40 pm
    Tried to post this in a discussion online, but the comments widget bombed out. I figured I'd post it here instead, since sadly it's a bit of a ghost town. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Mary Meeker just released her annual internet trends report. As a huge nerd I look forward to this every year. In this year's report she predicts that one of the next areas ripe for disruption is Education. As someone married to a teacher, and a parent. I am excited by this.What exactly might that disruption look like?While a completely vague prediction. It will be access…
  • 2 Facebook marketing tips for eCommerce

    Jason Dea
    28 Apr 2014 | 6:05 am
    The latest on my other blog.2 Facebook marketing tips for eCommerce beginners.
  • Coffee is for closers! Sales lessons for eCommerce

    Jason Dea
    23 Apr 2014 | 6:24 am
    My latest post
  • Supercharge your eCommerce with referrals

    Jason Dea
    17 Apr 2014 | 7:21 am
    For those of you who are interested in this type of thing, I've just written a new whitepaper on referral marketing and how it can improve your e Commerce business over at my other site.Check it out, and let me know what you think
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    The Brainchild Group

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 5 Ways to Use Social Media to Build Your Email List

    Sydni Craig-Hart
    23 Jul 2014 | 7:55 am
    You want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture the email addresses of all those prospects - people who have already indicated interest in your brand! Similarly, being able to leverage your email list to increase and engage social followers is also an incredibly beneficial marketing technique. But how are you supposed to grab email addresses from…
  • How To Go Offline And Still Grow Your Email List

    Wil Hart
    22 Jul 2014 | 9:53 am
    Engagement Matters Episode 29: When making connections with people, what is better than a face to face encounter? When you attend live events, be sure to use the experience as an email list building opportunity. Learn how you can grow your subscriber list by having an active share at live events. The post How To Go Offline And Still Grow Your Email List appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • How to Craft Awesome Newsletter Content

    Sydni Craig-Hart
    16 Jul 2014 | 3:25 pm
    The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email. Great newsletter content doesn’t have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all. Here are 5 newsletter content…
  • Do You Have Amnesia Already?

    Wil Hart
    15 Jul 2014 | 5:54 am
    Engagement Matters Episode 28: Don't forget the power of starting and growing an email community of sometimes pre-qualified leads. "Sometimes" is key because many people (or bots) join your list with no intention of connecting with you. But, that shouldn't cause you to get amnesia, cannot generate both engagement and income. Let me show you how to do both. The post Do You Have Amnesia Already? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Email Frequency: How often should you email your list?

    Sydni Craig-Hart
    9 Jul 2014 | 11:17 am
    You click send, take a deep breath, cross your fingers, and mutter ‘the email frequency prayer’: Please let me be sending this at the best possible time. Please let people actually open it. Please let people click on the links. Please don’t let my email frequency be too often. Amen. For many entrepreneurs, determining email frequency can be an ongoing nightmare from which they never wake up. Are you sending your email at the best possible time? Will anyone open it? Will they fulfill the call to action you’ve painstakingly crafted?      While there are no hard and fast rules,…
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  • How to manage risk with your content marketing strategy

    Darren Woolley
    24 Jul 2014 | 3:46 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the third of a series of posts based on the video - How to overcome the challenges of content marketing - from the May 2014 seminar, How to be an Effective Content Marketer. Featuring brand marketers who have established successful content marketing processes, this…
  • How E-Tail is evolving into your new best friend

    Katherine Gougeon
    22 Jul 2014 | 3:34 pm
    This post is by Toronto-based writer, brand marketer and e-tail enthusiast Katherine Gougeon, who takes a unique look at new opportunities in on-line shopping. Game on: how e-tail is evolving from retail outlier to your new best friend Ten years ago, few believed on-line shopping would take off. Why would anyone buy clothes or shoes they couldn’t try on or even touch? And what if the item didn’t fit or was damaged or – worse – ugly in real life? Since then, through a series of innovations – technological, logistical and just plain friendly - savvy e-tailers…
  • 3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

    Darren Woolley
    20 Jul 2014 | 4:06 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company and so does the depth of experience and expertise. Therefore I want to take this opportunity to introduce some of the core team members and their expertise, before having them answer three…
  • Who won the FIFA World Cup sponsorship value game?

    Anton Buchner
    17 Jul 2014 | 3:54 pm
    This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. “Is our sport sponsorship delivering good value?” This a question we were recently asked by a client. And having also recently watched the 2014 FIFA World Cup, seeing brands through their sponsored and non-sponsored guerilla activity attempt to win customers over, I thought I’d explore sponsorship…
  • How to measure content marketing effectiveness

    Darren Woolley
    15 Jul 2014 | 4:00 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. While content marketing is definitely a hot topic for marketers, both marketers and their agencies struggle with measuring the effectiveness of their content marketing. Mind you some marketers struggle with measuring the effectiveness with a lot of their marketing. But it is a…
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    Circle Research

  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
  • It’s official – in B2B, content is king

    Andrew Dalglish
    27 May 2014 | 7:23 am
    It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%).  Infographics look set to soon join this top tier.  In 2013 16% used infographics, but…
  • B2B social media – a two horse race?

    Andrew Dalglish
    15 Apr 2014 | 6:39 am
    Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from…
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    Brandscaping Copywriting

  • Infographic – Choose Your Words Carefully

    3 Jul 2014 | 2:37 pm
    Our friends over at Grammarly, the grammar checker we’ve written about previously, have created an interesting infographic to illustrate the importance of choosing the right words when you create your resume and cover letter. After collecting information from 500 active job postings, including the marketing and engineering fields, the Grammarly team analyzed the language used in the listings to determine the companies hiring priorities. They turned that data into this infographic, so you could see the keywords (not buzz words) that employers are looking for. #ProTip - Whether…
  • A Day in the Life of a Software Business Owner

    25 Mar 2014 | 10:53 am
    I’m really enjoying the perspectives shared by fellow freelancers – and today’s glimpse into Red Maple Media’s owner, Julian Barabas, provides a very detailed look at a day in his life. Love the links to all of the different tools he’s using – quite an assortment of productivity tools I didn’t know existed. Apparently the rest of my day is going to be spent looking at different tools – holler if you have a recommendation. Julian Barabas, Founder of Red Maple Media Inc. Our company is 100% remote, and 100% distributed. As a senior team of…
  • FridayFun: The Science of Napping

    21 Mar 2014 | 7:46 am
    One of the comments that tickled me about my Day in the life of a Copywriter post last week was that I hadn’t included any time for the  über-important Freelance Nap. If you think naps are just a waste of time, take a minute and enjoy this infographic, created and shared from the folks at PatioProdutions:   The post FridayFun: The Science of Napping appeared first on Brandscaping Copywriting.
  • A Day in the Life of a Virtual Wardrobe Stylist

    20 Mar 2014 | 9:59 am
    One of the awesome things about freelancing is the variety of freelance paths available. I love meeting with these amazing folks who have broken away from the office environment and created their own career. Today’s guest post from Nicole Longstreath is a great example of how the freelance lifestyle can be applied to non-traditional roles: A Day in the Life of a Virtual Wardrobe Stylist “Virtual Wardrobe Stylist?” you may be asking. Yes – what I do is a mix of 2 different things. The first is coaching women directly via Skype where I teach them to overcome limiting…
  • A Day in the Life of a Freelance Blogger

    18 Mar 2014 | 8:18 am
    Today’s guest post is from Anabelle Fournier, a local freelancer who has found her niche within the writing world. image via A Day in the Life of a Freelance Blogger/University Assignment Marker It’s difficult for me to define my “typical” day, because what a typical day is changes depending on the time of the year. So I’m going to separate this post into two typical days: writing days and marking days. What I do: I wear a lot of hats. My first and most important one is that of marker for an online professional writing course at the University of Calgary. I mark…
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    Inbound Unwound - Marketing Insights

  • Outbound Or Inbound Marketing Won’t Matter If Your Company Looks Like Everyone Else

    25 Jul 2014 | 5:00 am
    All week, we’ve been talking about the various elements of a solid inbound marketing strategy. Today, we end the week with the most important aspect of your marketing strategy: differentiation. That which makes you different when compared to all of your competitors, real and substitute. The way we present this to our clients is with one simple question: What makes you remarkable? We use that term because it sets the bar higher – for us and for you.
  • Why Your Marketing Strategy Needs To Have A High Return On Investment

    24 Jul 2014 | 5:00 am
    The past couple of days have featured articles and educational content connected to marketing strategy and how inbound marketing contributes to strong program performance. This morning, I was reading an article from another marketing guy who stated, “An inbound-only program is like sitting around waiting for the phone to ring.” His premise, while poorly articulated, was that you need both inbound and outbound to be effective. My premise is that you only need outbound when you don’t know how to effectively drive enough leads for your business with inbound marketing.
  • Your Marketing Strategy Needs To Be Connected To Your Company’s Goals

    23 Jul 2014 | 5:00 am
    Yesterday, we wrote about the importance of producing messaging and copy that address your prospects instead of you. This must have resonated with many of you because the social shares, article views and click-through numbers were very good. Today, I want to illustrate how to connect marketing directly to your company’s business goals. Believe it or not, this is seldom done. Oh, don’t get me wrong, it’s discussed. But it's never directly connected. Let me give you an example.
  • Why Your Marketing Strategy Needs To Be Prospect Focused

    22 Jul 2014 | 5:00 am
    Over the years, we’ve spent countless hours talking to clients about marketing strategy. We've stressed the importance of strong messaging that emotionally connects with your prospects. Inbound marketing needs to have a solid strategy behind it before you start executing tactics. One of the tenets of Reality Marketing, the methodology we use to create client marketing strategy, is “prospect focused.” What this means is that your marketing has to be about your prospects, not about you. I’m sure that if you objectively look at your current marketing, it might sound…
  • Five Tips To Fight The Summer Sales And Marketing Decline

    21 Jul 2014 | 10:56 am
    Summer is usually the least revenue-generating season for a company. With the gorgeous weather, people would rather be outside than on their computers researching what they want to buy. This makes summer a rough season for businesses. Instead of looking at your declining sales and wishing for the fall, why not look at summer as an opportunity to reevaluate and strengthen your company’s marketing strategy? Here are five tips to help you turn the summer into a productive period. 1. Adjust your attitude. Have a positive attitude when approaching your summer sales and marketing. Don’t…
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    Shopper 360

  • Fast Follow-up: Scott Friesen: ULTA Beauty

    Aaron Keller
    23 Jul 2014 | 11:32 am
    Fast Follow-up: Scott Friesen: ULTA Beauty Capsule has spent an enormous amount of time in the beauty aisle. This is not because a majority of our staff is female, nor do we employ an extraordinary number of cross-dressing men (other than one of the founders). We have spent time in the beauty aisles of our major retailers because of the qualitative research we do. In that time, we’ve had the chance to pair our work up with many forms of quantitative data to gather further insights into human behavior in this particular part of retail. After talking to Scott, we found the most elegant…
  • The Trend Commandments for Edgy Retailers, Brands, Researchers

    22 Jul 2014 | 11:03 pm
    Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the “trend commandments” to follow for success in identifying and taking advantage of industry trends. Shared by: Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap) and David Yeend, VP, Planning Director, 22squared (@davidyeend). The Trend Commandments from 22squared Related articles Live from #Shopper360: Panel on Retail, Strategy & the Shopper Live from…
  • Getting Ahead: Retail Innovation & Evolution

    22 Jul 2014 | 8:52 pm
    “You’ve got to do something different if you want a different result. We need to evolve” – Keynote Sir Terry Leahy. This sums up a lot of what we heard last week at the 14th Annual Shopper Insights in Action Conference in Chicago. We also learned that how you tell the story is just as important as the story you’re telling, shopper messaging has to be 1) transparent/honest and 2) simple, how to use technology to simplify the consumer experience and so much more Sir Terry Leahy, Former CEO, Tesco: “Consumers want trusting relationships, they don’t want…
  • Fast Follow-up: Liz Berman: Safeway

    Aaron Keller
    22 Jul 2014 | 9:00 am
      Fast Follow-up: Liz Berman, Director of Portfolio Strategy, Safeway.  With a background at Pepsi Co, Liz Berman brought the best of CPG marketing to retail private brands in Safeway. Her insights were shared across a keynote panel discussion and a more intimate track session at Shopper Insights. She is pushing out from the bubble of private brands into new land where some have gone but few have remained, premium lifestyle category private brands (Ex: O Organics). The private brand idea has tremendous history in the US and Europe. Going way back, Sears and Roebucks was all private…
  • Shopper360: The Future of Retail: AT&T

    Aaron Keller
    17 Jul 2014 | 11:00 am
    The Future of Retail: Defining its Pure Purpose Paul Roth, President of Retail Sales and Service, AT&T Inc. Paul Roth asks the large, complicated and challenging question, “will retail exist in the future?” His answer: Yes. But, the question still lingers as we depart from a conference about shopper insights. It’s an undeniable truth that dramatic change in retail is on our horizon, but – like most horizons – it’s hard to determine the distance and certainly challenging to navigate the right path. AT&T has come a long way. Few brands still exist with as much history in and…
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    Multichannel Magic by Debra Ellis

  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
  • 5 Distractions that Keep Companies from Solving Real Problems

    Debra Ellis
    7 May 2014 | 11:02 am
    Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions begins with problem identification. If you cannot clearly identify problems, it is impossible to create successful growth and profitability strategies. Digging deep to find cause and effect is hard work.
  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
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  • Newsflash: Pinterest is Very Popular on Phones (New and Updated Stats)

    Craig Smith
    24 Jul 2014 | 6:52 pm
    Today, I updated a post that I haven't done much with in a little while. Pinterest isn't a publicly-traded company so they aren't required to share any data quarterly like some of their social network peers. For a while, Pinterest stats were popping up so quickly that it was tough to keep up with them. Things have quieted down considerably up until recently. Below are a few of the new and updated Pinterest stats that I posted today. Please visit the full posts, listed below, for many, many more stats. Read more → Get stats and facts for over 500 social networks, apps, games and digital…
  • You Won’t Believe How Many Users Facebook Has Now (new and updated stats)

    Craig Smith
    24 Jul 2014 | 4:21 am
    Since it went public two years ago, one of the most heavily anticipated quarterly earnings statements in the digital world is Facebook's. Not only does Facebook give us the usual income and revenue data that is required of them, but there is always a bunch of updated user stats littered throughout the filings. As always, I have updated my Facebook stat posts to reflect the new tallies just released Wednesday evening. Below is a sampling of the new and updated stats. For hundreds more, visit the individual Facebook stats pages listed below them. Read more → Get stats and facts for over…
  • You and I Collide: a PR and SEO Story

    Chanel Ross
    23 Jul 2014 | 5:50 pm
    While many businesses, organizations, and individuals view PR and SEO as separate entities, they have become two sides of the same coin. Public Relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Search Engine Optimization (SEO) is the process of affecting the visibility of a website or webpage in a search engine’s “natural” or unpaid “organic” search results. These practices used to be very different. SEO was focused on broadcasting as many links as possible, and luring search engine bots into websites with…
  • Major Google Stat Updates and Additions

    Craig Smith
    23 Jul 2014 | 4:12 am
    The 2nd quarter 2014 financial reporting season has begun and an early entrant this time around is everyone's favorite digital behemoth Google. Although their financials we pretty much just revenue and income, there were also a few interesting tidbits about Google advertising performance mixed in. Aside from the financials, I also had a pile of Google stats that have been building up. Now seemed as good a time as ever to get caught up a bit, so there are a bunch of new and updated stats now in my Google posts. Below is a sampling of some of the new and updated stats. Check out the full posts…
  • 3 Talking Points on the “Kim Kardashian Hollywood” App

    Rob Sutter
    22 Jul 2014 | 7:27 pm
    Never would I have thought I'd say, "Kim Kardashian's app is closing in on $200 million." It's hard to say what helps to make a mobile app popular. Whether it's through platforms associated with Apple, Google or what have you, it's apparent that certain programs are able to attain success easier than others. It's what separates the "Angry Birds" of the world from the latest uninspired match-three puzzle games. What is it that helped to propel "Kim Kardashian: Hollywood" to the top of the charts of iTunes? Why has it reached similar success on the Google Play store? In order to better…
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    Blog - Digital Jungle

  • Why Develop a Mobile-Optimized Website

    25 Jul 2014 | 3:43 am
    In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chineseconsumers went straight from using the phone to…
  • Insights: How Chinese Perceive Foreign Brands

    25 Jul 2014 | 3:42 am
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there is a great amount of differences, which make this market truly…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
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    New Media and Marketing

  • Top content? Discounts

    24 Jul 2014 | 4:17 am
    Content, we all say that content is king, but do consumers really have the time to read all that content? Not according to a new survey from FleishmanHillard. The big takeaway here seems to be that coupons (76%) and promotions (59%) still rank highly in the hierarchy of information a company can provide.   According to these consumers anyway, whether a post is paid for doesn’t matter — at least not to 80 percent of them — who rated sponsored content as either more valuable or no more or less valuable than content that isn’t paid for.  The big takeaway here not shockingly is that…
  • Why Facebook is Crucial for E-Commerce Companies

    22 Jul 2014 | 4:33 am
    There is a lot of chatter how social media is no longer a wise decision for businesses to partake in. Some Brands dedicate a lot of time to social media but the return on investment just isn’t there. This certainly holds true for many B2B type businesses, but it is not the case when it comes to e-Commerce companies. Leo Burnett, the famous advertising executive, had a famous quote about getting recognized. “If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” If you…
  • The value of a great user experience

    21 Jul 2014 | 12:28 am
    Great online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue and loyalty. This means user experience is not just a practice or a process—it is a philosophy. The user experience should be: Comfortable Intuitive Consistent Easy to understand and relate to vistors needs Marry brand objectives with user needs and wants The user experience for your website should be foremost when both designing and optimizing your website.  There is no…
  • 10 reasons digital marketing still has a long way to go

    18 Jul 2014 | 12:27 am
    I was just reviewing my notes this year from client meetings and despite the emphasis on digital marketing even some of the best known brands have a long way to go before they can truly become great digital marketers.  Here are some of the challenges that I have seen during this year.. 1ne: Perception that digital marketing is less expensive than off-line marketing – If you’re going to build a great online digital experience you need to invest dollars into critical components like research and usability studies.  Cut corners or budget limitations can really lead to a lousy…
  • Social media spending to increase without ROI

    17 Jul 2014 | 6:47 am
    According to “Work horses and dark horses: digital tactics for customer acquisition” social spending is set to increase, but we discern some buying on faith with social. More marketers plan to spend more on social media marketing than any other digital tactic. But when we asked marketers to describe their perceptions of social media marketing, more marketers agreed with the statement “It is difficult to prove ROI for social media marketing” than with any other statement. Stupid is as stupid does. Gigaom Research surveyed 300 U.S. digital marketers to understand how…
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  • Sustainability Matters

    24 Jul 2014 | 12:21 pm
    Experts say maintaining personal connections is a key component of staying younger as we grow old. Are we so busy … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Find Out What Type of Leader You Are

    17 Jul 2014 | 8:00 am
    You’ve probably heard the saying, “Absolutely power corrupts absolutely.” Give a leader power and see how they respond to it. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Value of Brand Awareness in Employee Roles

    10 Jul 2014 | 12:52 pm
    Your phone is ringing. Your email inbox is flooding. You are running from meeting to meeting. Sometimes we get so … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Vote for Baker Creative!

    9 Jul 2014 | 6:49 am
    [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4th of July: How Our Forefathers Were the Original Entrepreneurs

    3 Jul 2014 | 11:56 am
    Parades. Barbeques. Sparklers. Fireworks. Patriotism. These are the quintessential ingredients that represent the celebration of Independence Day. It’s that time … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Product Launch Manager

  • Modern Marketing Through the Noise

    Oliver Olsen
    10 Jul 2014 | 12:09 pm
    Marketers and advertisers are typically fond of revealing that what makes marketing work has never changed because we’re dealing with the human brain, human emotions and for a long time now the response they produce can be predicted.  If I say something funny, most people will laugh.  If I say something you agree with, you […]
  • Local Marketing Source

    Oliver Olsen
    5 Jan 2013 | 12:16 pm
    Local Marketing Source Joint Venture Launch Statistics Before the Launch Squeeze Optin: Report: “Profiting from Local Online Marketing.” Product: Marketing Local Business – online training through membership site. Price: $799.00 1st Launch: October 2009. Buyers as of August 2009 = 69 via launch, SEO, and Adwords. Clients contacted me in August 2010 with the goal […]
  • Boost Anticipation in your Product Launch

    Oliver Olsen
    7 Jul 2010 | 2:18 am
    A good Product Launch Manager keeps in mind that your prospect is always looking for a reason to stop paying attention to your marketing message.  All the prospect needs is one itty-bit of information that indicates that the product or service is not for them and they will gladly move their attention to something else. […]
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    Mark Di Somma: The Upheavals Blog

  • Competitive intelligence – capitalising on other brands’ weaknesses

    24 Jul 2014 | 2:58 pm
    By Mark Di Somma Every brand has two vulnerabilities from an activity point of view: what it’s doing (because that makes its strategy more visible to its competitors) and what it’s not doing (because in failing to act, it generates opportunities for others to do so). Nothing startling there. But Derrick Daye mentioned something recently that I think we need to pay more attention to: the opportunities for “competitive intelligence” – understanding and responding to the underlying attitudes inside a rival brand and the implications of those dynamics competitively. Here’s three…
  • Brand wonderland – the role of the flagship store

    21 Jul 2014 | 3:58 pm
    By Mark Di Somma As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by…
  • Does your brand have touchpoints? Really?

    Mark Di Somma
    17 Jul 2014 | 1:56 pm
    By Mark Di Somma Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.” We could debate whether people want to be led at all, but there’s little dispute that, in the light of this idea,…
  • How to avoid short-selling your brand story

    Mark Di Somma
    14 Jul 2014 | 2:21 pm
    By Mark Di Somma I’m dismayed by how frequently the conversation around content seems to devolve to quantity and tactics. That’s hardly surprising in some ways because of course the two are quickly linked. When everyone’s using the same tactics, quantity starts to look like the only differentiator. Too many brands are in love with frequency. But you don’t build a deep and storied brand purely by posting and retweeting with gusto. Roel De Vries summed it up really well in an interview with Jennifer Rooney when he said that the biggest challenge facing marketers in his opinion was…
  • Why brand management will replace marketing

    7 Jul 2014 | 2:13 pm
    By Mark Di Somma P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. To me, it could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for…
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    Sales Prospecting Perspectives

  • Sales and Marketing Alignment Equals More Revenue

    Megan Toohey
    23 Jul 2014 | 6:30 am
    AG Salesworks is pleased to present you with a guest blog post from Brian Serino, SVP of Sales and Business Development at NetProspex.  We’re all familiar with the deep-rooted battle between sales and marketing. It goes something like this: sales blames marketing for their inability to produce quality leads, while marketers fault sales for their lack of lead management skills. In this battle, however, there is no winner, because when sales and marketing teams work individually, poor lead management results on both sides. In fact, organizations that establish strong alignment between…
  • 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting

    Allison Tetreault
    22 Jul 2014 | 6:31 am
    The decision to outsource part of your sales team - whether you're revamping an insourced team or whether you don't have on insourced team - can be a very tough one to make. What are the most crucial factors to look for in an outsourced teleprospecting team? Most people's answer would be: cost. While cost of service is a very important factor when considering an inside sales teleprospecting partner, there are numerous other questions to ask to determine whether the company you're researching is well-run, successful, and most important, trustworthy. In a discovery call about that company, ask…
  • 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months

    Patrice Morrison
    21 Jul 2014 | 6:30 am
    It's halfway through July! We’ve officially entered the dog days of summer. That means it’s time to start assessing Q3 goals and targets. July is the ideal time for inside sales reps to regain their focus so they can follow up the quarter with great results. But with beautiful summer weather and vacations planned for the not-so-distant future, it can be difficult for an inside sales rep to remain fully focused and motivated. Here are 3 tips inside sales reps can use to stay on task during the peak of summer. 1. Know Your Goals I know this tip sounds rather obvious and straightforward, but…
  • Join Us for Our First Twitter Chat, #ProspectingChat, Today!

    Allison Tetreault
    17 Jul 2014 | 6:00 am
    As you may already know, AG Salesworks is an active user on Twitter. We share insights and posts from many sales and marketing thought leaders and tweet sales prospecting best practices every day. Today, we’re excited to be hosting our very own Twitter chat, #ProspectingChat, at 1:30 PM EST / 10:30 AM PST! A quick overview of our Twitter chat: Date: Thursday, July 17, 2014Time: 1:30 PM EST / 10:30 PM PSTHashtag: #ProspectingChat #ProspectingChat will focus on issues that sales, marketing, IT and tech leaders want to discuss. Each chat lasts 45 minutes long. For those of you who are new to…
  • 4 Steps to Content Curation for Inside Sales Reps

    Megan Toohey
    16 Jul 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe, Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks. This is essentially what separates us from the rest of the sales community. However, clearly there is not enough time in the day for us to be constantly creating brand new content from scratch, nor is it necessarily beneficial to do so. A healthy content marketing mix involves a significant portion of 3rd party content sharing in addition to original…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • How to Use Big Data on a Small Budget?

    Zach Heller
    24 Jul 2014 | 11:00 am
    There is not bigger buzzword in the marketing atmosphere today than Big Data.But when most of us hear “big data”, we think big budgets. Don’t let that association scare you off. Because there are plenty of ways to take advantage of the data trend without investing millions of dollars.Firstly, what are we talking about when we say “big data”?Big data refers to using the information at our disposal to make more informed business decisions. Over the last decade or so, our ability to collect and use data has exploded. More information is available for more people, and some really smart…
  • What is a BOGO?

    Zach Heller
    23 Jul 2014 | 8:11 am
    Buy One, Get One! It’s a very popular promotional strategy that you can use to help increase sales in your business.A BOGO offer is just what it sounds like. You offer your customers the chance to buy one item, and in return get one at a discount. And while the second one is usually free, it also works as a discount, such as buy one, get the second half off.What does a BOGO do?Many people will ask, why not just offer a 50% discount. Essentially, that’s what buy one, get one free is. Right?Well, the answer is not exactly. Anyone who has tested a BOGO offer will know that they almost always…
  • New Blog Series: If You Only Do One Thing

    Zach Heller
    21 Jul 2014 | 6:22 am
    Frequent readers will know by now that Mondays are reserved for weekly blog series. And today, I’m happy to announce the beginning of a brand new weekly series!I hear from readers all the time and one common theme is that there is so much great information out there as relates to marketing, but who has the time. You are busy. You have a lot of responsibilities. Some of you are full-time marketers, but others run small businesses and don’t put marketing first.And that’s okay. But there are a few things that everyone should be doing or thinking about. And so the question that comes up…
  • “I” of the Consumer Week in Review

    Zach Heller
    19 Jul 2014 | 7:15 am
    How do you define good marketing? That’s the subject of an upcoming post of mine. But before I write it, I want to ask the larger community. Is it good marketing when the person you are marketing to doesn’t know they are being marketed to? Is it simply what performs the best? I want to know, and I want you to tell me. Use the comments below or Tweet @zheller with the hashtag #goodmarketingis. Thanks in advance.Here is a recap of last week’s posts:What to Test Blog Series ReviewedHow to Use Exclusivity in MarketingThe One Big Question Marketers AskHappy Saturday!3 Ways to Boost Your…
  • The One Big Question Marketers Ask

    Zach Heller
    17 Jul 2014 | 10:50 am
    “Is my advertisement working?”Regardless of how big your budget is and where you advertise, this is a question we all need answered. It’s the question we want to answer for ourselves, so we know how to appropriately spend our money and grow our budgets. And it’s the question our bosses want answered so they know whether or not we’re doing our jobs.We all know how successful Google’s advertising business is. And the main reason they were able to grow it as big as they have is because they were the first ones to come along and answer this question for us.In Google’s model,…
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    The Bullet | Branding Blog

  • How To Win At Social Media, Act 3: The Society of Good Taste

    Peter Gan
    2 Jul 2014 | 7:48 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. Ever heard of Grey Poupon? No? It’s probably because you’re a despicable philistine that can’t tell the difference between a sonnet and a pantoum. Without standing too close, let us tell you a story of the finest Dijon mustard to ever waltz across our palates and how they earned their laurels on social media. With a rich history that begins in 1866 in Dijon, France, this exquisite wholegrain mustard shot to prominence in the 1980s when they positioned themselves as “one of life’s finer…
  • How To Win At Social Media, Act 2: Protection Against Mayhem

    Peter Gan
    25 Jun 2014 | 5:50 am
    This article is an instalment of a three-part series. Catch up on our previous discussion here. There’s a Malay saying that goes “malang tidak berbau,” which means you can’t “smell” mayhem.  And you know it’s true because none of us can really expect the unexpected — that’s what insurance is for, right? Now one might wonder, how do you translate that into an ad campaign that doesn’t look like another lifestyle spot with a tinge of insurance positioning, especially dealing with a subject that’s so grim and statistic heavy? Enter Mayhem Is Everywhere, by Allstate…
  • How To Win At Social Media, Act 1: The Snack Attack

    Peter Gan
    18 Jun 2014 | 7:09 am
    It’s no stretch to say, branding as we know it is jumping on-board the online bandwagon faster than a teenager discovering twerking for the first time, and with every right to! It is the most accessible and most interactive platform for a brand to communicate with its consumer, as the entire general populous live there too. However this new and wondrous land that hold so much promise, can also be eerily mysterious and bewildering as the prospect of endless possibility and boundless creativeness coupled hand-in-hand with cutting edge technology, programs and apps sounds utterly confusing and…
  • Of Fathers and Football

    Peter Gan
    11 Jun 2014 | 6:13 am
    It couldn’t be more apt that the world’s greatest footballing event kicks-off in the same week we celebrate the world’s greatest heroes: fathers. There’s a special brand of love a father shares with his son. And more often than not, this love revolves around sports – the most famous one being football. With the 2014 FIFA World Cup strutting its samba in Brazil on the same week as father’s day, it seems that the union of fatherhood and sports will be made ever stronger. The FIFA World Cup was first held in 1930 and has since become the emblem of competitive spirit. Every four…
  • Can You Survive Offline? Ernest Did!

    Peter Gan
    4 Jun 2014 | 6:45 am
    I’m pretty sure you know who Ernest Zacharevic is. If you don’t, well… it’s time to make a trip to Penang! Ernest is the celebrated Lithuanian street artist whose beautiful murals colour the vintage streets of Penang and other buzzing cities like Kuala Lumpur and Johor. From depicting the most fun childhood moments ridden on a shaky bike to violent Lego pieces that wield heavy social commentary, Ernest Zacharevic paints pictures that reflects the life of locals from a perspective that resembles so much of a Malaysian’s, it’s almost uncanny. And there is no stopping him.
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    The Ad Contrarian

  • Why Your Social Media Strategy Sucks

    24 Jul 2014 | 12:01 am
    You've probably noticed that about 93% of all TV commercials are lousy. And so are about the same percent of movies, TV shows, books, songs, and paintings. If you think all this crappy stuff is around because people aren't trying very hard, you're wrong. The reason is actually quite simple: Producing good stuff is really, really hard. And there are very few people who can do it. Nobody sets
  • Twitter Giving Up On Social Media Marketing?

    23 Jul 2014 | 12:01 am
    Here at The Ketel One Executive Center of The Ad Contrarian Global Headquarters, we've been saying for some time that: a) The delusion of social media marketing is rapidly evaporating b) Social media sites are morphing into channels for carrying traditional paid advertising as fast as they possibly can There are three reasons for this 1) Consumers have shown approximately zero interest in
  • Technology And Consumer Behavior

    21 Jul 2014 | 12:01 am
    Last week I gave a talk at a national real estate conference. What do I know about real estate? As I told the conference, the only real estate transaction I ever made a nickel on was when my house burned down.  Putting the talk together, however, gave me an opportunity to clarify some thoughts I've had about the relationship between technology and consumer behavior. Here's an edited excerpt
  • The Dumbest People On Earth?

    16 Jul 2014 | 11:44 pm
    Just when you think the online advertising industry can't get any more absurd, they prove once again how groundbreakingly awesome they are. The current buffoonery is over "viewability." You see, twenty years into online advertising, advertisers are finally getting their heads out of their behinds and realizing that about half the ads they have been paying for are not viewable. We're not
  • The 7th Anniversary Edition

    7 Jul 2014 | 12:01 am
    Stretching 10 Days Worth Of Content Into 7 Years This week marks the 7th anniversary of this blog. I never thought it would last this long. As a matter of fact, after about 10 days I had said just about everything I wanted to say. But it is a testament to the never-ending silliness of the ad industry that after 7 years I still haven't run out of things to make fun of. Remarkably, the blog is
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  • Why Are You Shocked That Your SEO Is Not Working?

    24 Jul 2014 | 6:45 am
    Although most website owners ensure that they adhere to the search engine optimization practices that are laid out and amended by Google from time to time, many others act surprised when they see their websites being placed at the bottom of Google’s pecking order. However, these are usually the people who are still trying to use the outdated types of SEO methods mentioned below. Don’t make these common SEO mistakes. Keyword Stuffing While this used to be considered as the holy grail of SEO techniques, keyword stuffing has become so outdated that it is quite surprising to see that so…
  • Get Off the Benchmarks: Why You Should Look Inward for Best Results

    23 Jul 2014 | 9:58 am
    Whenever we’re going over results from a marketing automation campaign and a client asks, “Well, OK but how does that compare to other companies that do this? Am I doing better or worse?”, I tell them it doesn’t matter. This isn’t the answer they want to hear. But it’s the best answer I can give them. Look, it’s understandable to want to measure yourself against others to see how you’re performing. But as a business, benchmarks are not the most important measurement, and they’re not going to help you use your marketing automation system more effectively. All benchmarking…
  • Getting Creative with Online Reputation Management

    22 Jul 2014 | 10:31 am
    A big part of establishing and maintaining the online reputation for your business or brand has to do with developing content online. That content must be creative, diverse, and represent your company and brand well. Many companies and organizations may not realize that establishing an online reputation is about creating content and building out social channels and websites online. It is about controlling the conversation online and telling consumers that are searching for information online about what your company is all about. Your company is the expert about itself, so you are the best…
  • Google+ Teams up with Volkswagen for in Car Experience

    21 Jul 2014 | 7:22 am
    I always thought the VW brand was cool but I didn’t realize just how cool they were until they teamed up with Google to create an in-car driving experience. Google is consistently trying to establish the importance of Google+ and this is one of those initiatives the shows the stride Google has placed in it’s soci