Marketing

  • Most Topular Stories

  • How to Choose the Right Colors for Your Brand

    Canva
    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
  • 5 books every digital marketer should read

    Inbound marketing blog
    Albert Palacci
    15 Oct 2014 | 7:23 am
    Books are a man’s best friend and so is the Digital Marketer’s. Its importance is such that even in today’s digital age; books can never be ignored if one is looking for an in-depth knowledge on a certain subject. Now-a-days, with a single click on the mouse hundreds of book names are displayed by many sites like amazon.com, goodreads.com and educart.com for the Digital Marketer to select from. Therefore, given below is a comprehensive list of 5 books that every digital marketer should read to grasp a strong know-how in his work area: 1. Contagious: Why Things Catch on, Author: Jonah…
  • The First Rule Of Social Media

    The Ad Contrarian
    13 Oct 2014 | 12:01 am
    Like most companies, you are probably spending time, energy, and money trying to become a social media success.You have been told that it is an inexpensive route to business prosperity and that if you can get it right, you can build waves of loyal customers and years of smooth sailing through the roiling waters of marketing and advertising.You've read about the millions of followers this brand or that person has and you think that if you can create some "compelling content" you, too, will be a social media winner.I'm afraid I have bad news.It doesn't matter how "compelling" or "engaging" your…
  • Six Links Worthy Of Your Attention #227

    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image
    Mitch Joel
    24 Oct 2014 | 5:49 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Hit a Home Run With Your A-B Testing [Infographic]

    MarketingProfs How-To Articles
    25 Oct 2014 | 7:00 am
    A/B testing can help you boost your conversion rates. Here's how. Read the full article at MarketingProfs
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    Canva

  • A Visual Guide to Type Terminology

    Poppie Pack
    22 Oct 2014 | 8:00 am
    Fast-track your design education by getting familiar with fundamental typographic terms! Typography is the art and technique of arranging type in your designs. The aim of the game is to make your written language look aesthetically beautiful and read effectively so your message can be absorbed with impact. These essential terms will form the foundation of your typography knowledge – so be sure to save, pin, and share these graphics for easy reference! 1Ascender The ascender is the vertical stem that extends above the x-height of a letter, you can use this landing space as somewhere to…
  • How to Choose the Right Colors for Your Brand

    Anna Guerrero
    20 Oct 2014 | 8:00 am
    Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behaviour will help your brand become a success. In fact, research shows that 85% of consumers respond to color as the primary reason for buying a particular product, while over 92% acknowledge visual appearance as the most persuasive marketing factor overall. Try these 5 creative tips to choose a color palette that’s relevant, memorable and inspiring for your brand 1Know your focus Brands with great color schemes…
  • 5 Easy Tips for Terrific Titles

    Anna Guerrero
    16 Oct 2014 | 8:00 am
    When you think of your favourite book, movie or artwork, it’s the title that springs to mind. To the same effect, titles act like a hook in graphic design. They’re a feature element – so make sure they stand out! Learn how to align titles within your designs to make sure they look great in the limelight. 1Centre align your title Make your title the central focus of your design by aligning it in the centre of your composition. This works well with background images that aren’t too busy. For example, see the clear ocean image above. 2Right align your title Copy space…
  • Canva Launches iPad App to Bring Amazingly Simple Design to Your Fingertips

    Zach Kitschke
    15 Oct 2014 | 4:00 am
    We’re very excited to today announce the launch of the Canva app for iPad. The app brings together a simple drag-and-drop design interface with a library of more than one million photographs, graphics and fonts, and it makes creating graphics fast and easy. “Canva makes graphic design amazingly simple for everyone, allowing any idea to be beautifully presented in print or online,” said Canva CEO Melanie Perkins. “We are excited to extend this experience and now allow people to design at home, in the office or on the go.” “In the past year since our launch we have been overwhelmed…
  • Font Pairing Basics

    Anna Guerrero
    8 Oct 2014 | 1:00 pm
    Beginners: think of learning font pairing skills as your express ticket to next-level design. When used creatively, this bombshell skill holds the potential to make your designs look professional, read flawlessly, and capture the essence of your content with impact! To follow on from learning how to use fonts effectively, here we explain how different fonts can be used to complement each other. This skill is relevant to all design types that use text, from Facebook marketing graphics to album covers for artists. These five tips will provide you with the basic skills you’ll need to…
 
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    Neuromarketing

  • Do You Suffer From Funnel Vision?

    Roger Dooley
    21 Oct 2014 | 7:02 am
    They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. Stratten’s new book, Unselling: The New [...]
  • Packaging Power, Imaginative Imagery, More – Roger’s Picks

    Roger Dooley
    20 Oct 2014 | 8:14 am
    Here’s my latest content for the week, and hand picked items both I and my readers liked, too. My Stuff Brands often think about the retail packaging of their product, since they know it reflects on their brand and product. [...]
  • Weird Mood Effects, Psycho Trolls, Unselling, and More – Roger’s Picks

    Roger Dooley
    10 Oct 2014 | 10:02 am
    Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too! My Stuff Internet trolls are toxic to communities, and their antics can drive away productive and helpful members. The common assumption has [...]
  • Do Twitter And TV Shrink Your Brain?

    Roger Dooley
    7 Oct 2014 | 4:02 am
    Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.
  • The Two-Pizza Rule, Costco’s Sampling Secrets, More… Roger’s Picks

    Roger Dooley
    3 Oct 2014 | 4:12 am
    Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets results, the psychology behind Jeff Bezos's "two pizza" team rule, how music makes your brain work better, and more.
 
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    Influential Marketing

  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    Rohit
    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
  • 5 Unexpected Storytelling Lessons From Beth Comstock

    Rohit
    2 Oct 2014 | 5:48 am
    I heard the same story three times in a row yesterday, and it was illuminating. Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about? This year’s event gathered spoken word poets, a master perfumer, a world renowned magician and many other unexpected characters to discuss and question the future of the art of storytelling itself. At an event like this,…
  • How I Spent Over $30,000 To Relaunch My Brand

    Rohit
    24 Sep 2014 | 10:16 am
    I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim. I am clearly a guy that believes in the importance and power of building a great brand. Or I thought I did … until I launched my own business. How I Rediscovered The Value Of Branding … When I finally became an entrepreneur a little over a year and a half ago, I broke nearly every rule of…
  • 5 Signs Apple’s Era Of Dominance Is Over

    Rohit
    9 Sep 2014 | 6:52 pm
    Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device. Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these…
 
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    AdPulp

  • Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

    David Burn
    25 Oct 2014 | 1:59 pm
    With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […] The post Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign appeared first on AdPulp.
  • Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

    David Burn
    23 Oct 2014 | 8:37 am
    It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […] The post Lundergan Grimes Chases McConnell Down The Stretch In Kentucky appeared first on AdPulp.
  • Chevy Drives To New Places, 100-Year Old Dodge Spins Out

    David Burn
    22 Oct 2014 | 9:25 pm
    It’s World Series time and the Detroit Tigers are not in this race, but two American car brands from Detroit are. Chevy throws a hard slider, care of Mo’Ne Davis. Dodge, on the other hand, tosses a change up in the dirt. Dodge is celebrating 100 years of male bravado and muscle cars. Chevy, thankfully, […] The post Chevy Drives To New Places, 100-Year Old Dodge Spins Out appeared first on AdPulp.
  • In The Hands of A Craftsman Like King, Vine Is Gatorific

    David Burn
    22 Oct 2014 | 10:04 am
    When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […] The post In The Hands of A Craftsman Like King, Vine Is Gatorific appeared first on AdPulp.
  • Data Informs Strategy And Creative (Don’t Fight It)

    David Burn
    21 Oct 2014 | 2:52 pm
    The bean counters truly are in charge of OgilvyAmp, the new WPP unit dedicated to data-driven decision-making. Todd Cullen, who joined Ogilvy & Mather last year in the new post of global chief data officer, will lead OgilvyAmp. He said the goal is “using data to inspire creative work or creative thinking.” According to The […] The post Data Informs Strategy And Creative (Don’t Fight It) appeared first on AdPulp.
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    Marketing Darwinism

  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
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    12 Most

  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
  • 12 Most Game-Changing Lessons for Entrepreneurs

    Mani Canaday
    29 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mani Canaday   When I was a brand new entrepreneur, I had the good fortune of receiving a lot of great advice from people with more experience. I also learned a lot through trial and error. In the spirit of sharing and camaraderie, these are the lessons I’ve found to be the most helpful: […]
 
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    Evangelist Marketing Institute

  • Accountability

    Alex Goldfayn
    20 Oct 2014 | 3:33 pm
    My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few of the techniques I teach. On the high end, I have clients who grow by 30% and even more in their first year. (And that’s annual, from now until the end of time, as long as you choose to implement the marketing we create for you.) I’ve analyzed what separates the top growers from the ones who grow the least.
  • Two Parallel Tracks

    Alex Goldfayn
    13 Oct 2014 | 9:54 pm
    My definition of marketing is the systematic communication of your value to people who can buy it. When my clients launch their revenue growth programs, they execute two parallel tracks of this kind of communication: One-to-one: This track features your sales people and customer service people talking with customers and prospects, one at a time. They might ask the “did-you-know” question; or communicate a testimonial; or ask for a referral. It doesn’t matter what they do, so long as they take one action per day, which requires 30 seconds or, at most, 15 minutes. (If you…
  • The Hand-Written Note

    Alex Goldfayn
    6 Oct 2014 | 5:15 am
    Earlier this year, I received a hand-written note. It’s the only such note I’ve received over the last year. I read it in 15 seconds, and put it down. This was about four months ago. It’s still on my desk. I cannot bring myself to throw it away. I was done with it the moment I finished reading it, but there it sits, a visual daily reminder of the time the good person took to write me personally. In an era where anyone can tweet or post or email anything to anyone at any time, it is easier than ever to stand out from the crowd. The personal communication is increasingly rare.
  • The Fourth Quarter

    Alex Goldfayn
    29 Sep 2014 | 5:28 am
    The fourth quarter of the year starts this week, so here are some things to think about as the calendar year enters its home stretch: What’s your lowest hanging fruit for revenue growth in coming three months? List one product, service, event or opportunity now. What can you do that you’re not doing now that would grow your sales the easiest, fastest and most? List at least one behavior now. Which high potential prospects (who did not buy) have you communicated with this year who you can revisit in the fourth quarter? List three now. Finally, give me one action, activity or event…
  • Revenue Questions

    Alex Goldfayn
    22 Sep 2014 | 5:41 am
    Are you making time for revenue growth? It’s a proactive pursuit. You cannot spend your days reacting to customers’ issues and significantly grow your organization. Are you behaving boldly? Because marketing it no place for modesty. You improve lives and companies. Act like it. Are you asking for testimonials and referrals regularly? These are among the best and easiest ways to grow sales. Are multiple people at your company consistently asking the “Did You Know” question? On average, customers are only aware of about 30 percent of all that they can buy from you.
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    Conversation Agent - Valeria Maltoni

  • Broadening Experience to Make Better Connections

    Valeria Maltoni
    24 Oct 2014 | 2:45 am
    Every industry tends to be a bit insular. What happens when you are fully immersed in one environment is that you end up absorbing the thinking of those around you, and that by and large is colored by like-experiences. Plus, as Fred Wilson said#, you may end up in a bubble, where many of the people you come into contact with have a vested interest in telling you what you want to hear. There is a reason why CEOs are some of the loneliest people in business: everyone they work with works for them, the people they report to are often not people they work with, and so on. I haven't worked with…
  • How do You Search for Experiences?

    Valeria Maltoni
    23 Oct 2014 | 1:12 pm
    At first blush, the shifts in marketing spending seem to favor the direct response approach. After all, the very first thing we do when we are thinking about something we want, or have seen is to power up our laptop, or smartphone/tablet, and look for it.  Google continues to benefit from this reflex because it is basically the only game in town#. In aggregate, marketers are spending almost $50 billion in search and is still the largest part of digital advertising vs. $34 billion for display. Digital is still about 5.7 percent of the total ad spend, however, which is projected to be $545.4…
  • Worshiping at the Targeting Altar

    Valeria Maltoni
    23 Oct 2014 | 8:43 am
    The idea of knowing what people want to buy before you serve them an ad is genuinely revolutionary. Or at least it would be if it actually worked, says Richard Huntington. Making assumptions about people based on past behavior is a good way to be exactly wrong. I've brought it up before. Many do research on behalf of clients, or for a relative, or to write a blog post. Although we use search to get stuff done, search, alone, is not a dead on indication of purchasing intent. In other words, it is missing context. Let me give you an example to drive this home. This propbably happened to you as…
  • Holiday Commerce Circa 2014

    Valeria Maltoni
    22 Oct 2014 | 2:45 am
    It's beginning to sound a lot like the holidays. This year's forecasts and predictions are zeoring into the proverbial market trifecta -- more focused spending, business moves from digital-native commercial powerhouses like Amazon, eBay, and Google to deliver products faster, and consumer rising expectations are converging to create a very interesting pre-holiday season. Brian Kilcourse at RSR Research says expect a wild cyber weeked, not just Monday. RSR eCommerce Benchmarks# on digital channels influence over spending: 40% of retailers believe that between 5-25% of their total sales are…
  • Public Acknowledgement

    Valeria Maltoni
    21 Oct 2014 | 11:21 am
    How to Design a Conversation of Impact http://t.co/pS1DsOazjY — Valeria Maltoni (@ConversationAge) October 21, 2014 As more professionals join the ranks of participants in public streams, we are seeing the evolution away from site- and even blog-based back and forth comments to messages in social networks. Distributed conversations -- i.e. where we happen to be browsing -- may be more convenient, especially on Twitter, where the back and forth could happen within hours and in some cases days. How do we signal the listening part in public, in stream?  A few options for consideration: using…
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    Stokefire - Branding & Advertising

  • It’s not every day you find your photo in the centerfold…

    Lindsay Benson Garrett
    21 Oct 2014 | 1:03 pm
    Washington Flyer covers the best of Washington D.C. and the Capital Region, including entertainment, food, recreation, nightlife, hotels, and travel. These magazines are distributed through the Washington D.C. airports so you can have some reading material on your next flight to Hawaii. (Please take us with you?) Next time you fly out of Reagan National, check out the September/October 2014 issue which includes a story about the arts scene in the D.C. area. The intro page and centerfold of the magazine features a photo our art director, Lindsay Benson Garrett, took of Gin Dance Company.
  • Pantone #411

    Marie Jacobsson
    16 Oct 2014 | 2:57 pm
    When I sat down in mid-June and wrote an email to Stokefire, telling them I’d love to be a part of their team as an intern, I have to admit that I was somewhat nervous. Not only because I’m a Swede who sought out for an internship position in a foreign country, but also because Stokefire had awoken something within me: a desire to be a part of a business where I could grow professionally and be challenged daily by tasks I hadn’t previously encountered. With my winning mentality, I was determined to get an internship position where I would gain knowledge about branding and communication…
  • The Secret of Great Business Trips? They’re Not All Business.

    Tate Linden
    23 Sep 2014 | 12:26 pm
    Posted by: Tate Linden I hear from fellow businesspeople that traveling for work is a necessary evil. Being away from family, never seeing anything other than the inside of a hotel, and eating dinner on a tray in front of a TV or in the hotel bar with clients… it all seems to pretty much suck. 15 years ago I had a mentor that helped me see that it didn’t have to be that way, and recent happenings at HQ convinced me that it was about time to share her thinking with the world. Let’s start with her rules… Don’t order room service. Don’t visit the hotel bar or restaurants, either.
  • Hej Marie och välkommen till Stokefire!

    Lindsay Benson Garrett
    2 Sep 2014 | 12:41 pm
    Hi, I’m Marie and I’m Stokefire’s newest intern! During the upcoming months the Stokefire crew will have me as a part of their team, an opportunity I’m very excited about. From the very first moment I visited Stokefire’s website I got the sense that this place was something else, and after meeting Chief Creative Tate Linden and Lead Designer Lindsay Benson Garrett in person I can assure you I’m in good hands. So who’s the person behind this post? Well, I’m born and raised in the homeland of IKEA – Sweden – where I’m currently enrolled at Örebro University (I…
  • Birthday Cake and Marshmallows

    Lindsay Benson Garrett
    6 May 2014 | 8:53 am
    Happy birthday to our President, Tate Linden! To keep our brand consistent across all mediums, we presented him with a cake fit for a pyro. (That’s the Stokefire logo in matches, in case you couldn’t tell from our artistic interpretation.) If you’re a fellow pyro in spirit, be sure to watch our video of glorious flames engulfing the sugar-fest.
 
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    IDA Concpts

  • Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

    Damian Davila
    20 Oct 2014 | 5:32 pm
    For a chance to win 1 of 20 gift cards for a FREE ONE Year of the iDcard, just fill out the form below. You can tweet every day until 10/26/2014 for additional entries for the giveaway. Good luck! a Rafflecopter giveaway TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter (@idaconcpts) or Facebook (http://facebook.com/damiandavilarojas) so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts. It…
  • What is Market Research?

    Damian Davila
    18 Oct 2014 | 8:46 am
    There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research Qualitative market research looks to probe for the answer to deep questions such as why people feel the way they do, and why they do what they do. The main types of…
  • Time Clock Software For Businesses

    Damian Davila
    14 Oct 2014 | 5:54 pm
    Time clocks are needed for every business that pays its employees by the hour. Employees need to have a reliable way of tracking how much they have worked, and the business must have an easy way of obtaining information about the hours worked by employees. These clocks are helpful in many ways, and they provide the business with many options for accounting and handling payroll. The Times When employees enter the building, they can immediately go the clock to make sure that they are clocking in. The employees can easily punch in their code or have their card stamped. The clock shows the…
  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
  • Evaluating and Selecting Manufacturing Software

    Damian Davila
    27 Sep 2014 | 11:44 am
    Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps Manufacturing software can help keep inventory levels proportionate to the current demand. Company owners don’t like to have a large inventory sitting around unsold. By keeping inventory levels low, company owners can make better decisions about what they need to manufacture more or less of. One…
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    AgencySpy

  • Advertising Jobs: Verso Advertising, SERINO/COYNE, The Ad Council

    Nadine Cheung
    25 Oct 2014 | 9:03 am
    This week, Verso Advertising is hiring an art director, while SERINO/COYNE needs a digital media planner/buyer. The Ad Council is seeking a project manager, and Wells Fargo & Co. is on the hunt for a senior copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Art Director Verso Advertising (New York, NY) Digital Media Planner/Buyer SERINO/COYNE (New York, NY) Project Manager The Ad Council (New York, NY) Senior Copywriter Wells Fargo & Co. (Oakland, CA) Freelance Copywriters, Conceptors and Creative Strategists Viacom…
  • Biggest Posts of the Past 7 Days

    Patrick Coffee
    24 Oct 2014 | 2:17 pm
    Infiniti May Have Chosen CP+B We Hear: Cuts at Translation Little Girls Drop F-Bombs for FCKH8 Blind Item: They Stole Our Deck! Grey NY Gets Painfully Awkward with Rob Lowe for DirecTV GSP Director of Talent Heads to Google Olson Acquired; No Real Changes to Report New Career Opportunities Daily: The best jobs in media.
  • Friday Odds and Ends

    Erik Oster
    24 Oct 2014 | 1:53 pm
    -BBH Singapore released this parody of The Shining for IKEA (video above). -These vintage ads are super misogynistic, disturbing and often creepy. -J.C. Penney to launch media agency review. -Haberman launches “Modern Storytellers” for Traditional Medicinals. -Momentum Worldwide announced the addition of Omid Farhang as chief creative officer, effective as of November 10th. -MODCo Group today announced the additions of Gretchen Vater as executive director, client services for MODCo Creative and Kristal Herr as director of account services for MODCo Media. -Michael Bollinger, …
  • adam&eveDDB Shows Beauty of ‘Ice Bubbles’ for Sony

    Erik Oster
    24 Oct 2014 | 12:48 pm
    adam&eveDDB has a new broadcast spot promoting Sony’s 4K Ultra HD TV with a new spot called “Ice Bubbles.” The 60-second spot takes a look at the majestic beauty of bubbles freezing in mid-air. As the bubbles freeze, intricate crystalline patterns form inside them, and despite their almost unearthly beauty, the spot was purportedly shot without the use of special effects. It’s a clever (and visually stunning) way to reflect the kind of detail captured in Sony’s 4K Ultra HD TV. “We were blown away by the beauty of the intricate patterns that the freezing…
  • W+K New York and Jordan Go West Looking for Sketch Comedy

    Patrick Coffee
    24 Oct 2014 | 11:23 am
    Here’s some new work from Wieden+Kennedy New York for a client listed as “Jordan” (note the lack of “Air” there). The story: Blake Griffin and Chris Paul, both of whom happen to play for the LA Clippers and both of whom happen to be launching new shoes around the same time, have scored a couple of sketch comedy shorts on Adult Swim. Developed with the co-creator of the much-missed Chappelle Show, the project “BGCP3TV in HD” is a promotion for Jordans and “a shout out to the city of Los Angeles.” The first episode aired several hours…
 
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    latest solar news

  • A Key Element In Solar Panels – Efficiency

    22 Oct 2014 | 8:49 am
    While solar energy is most often associated with the production of electricity, heating is also a major platform. While heating isn’t particularly difficult, efficiency in doing so is the key to saving wear and tear on your system. A Key Element In Solar Panels – Efficiency The sun produces a ton of energy, but solar panel systems have historically been very inefficient at converting it. With improving technology, efficiency has improved to the point where most panel systems can easily produce enough energy to heat water for the home and pools. There are efficient and inefficient ways…
  • A Bright Future for Solar Energy: An Alternative Energy Source

    22 Oct 2014 | 7:49 am
    I was first introduced to solar energy in the movie, Race the Sun with James Belushi and Halley Berry in the lead. It was a story about low- income and under achieving Hawaiian students encouraged by their teacher to join the Solar Car race. In the movie, a car shaped like a cockroach and covered with solar panels used the sun’s rays as an alternative energy source to run the car. Solar energy is the light and the heat from the sun. Solar energy is free and its supplies are unlimited. There are n air and water pollution caused about by using solar energy. But there is still some impacts on…
  • Advantages and Disadvantages of Solar Energy

    13 Dec 2013 | 12:36 pm
    Do you want to know what are the advantages and disadvantages of solar energy? alternative energy like solar energy is starting to turn into known as the longer term energy source, and i am satisfied to mention that i am alable harnessing solar energy in my home. With the upward push of electricity and heating gasoline prices anticipated in the near long run, it is likely that more other folks will start having a look at sun and other forms of renewable energy to run their properties. 1. What Are the main disadvantages of the usage of solar energy? solar energy methods is also tricky to put…
  • A Peek on How Folks View Home Vitality

    9 Dec 2013 | 12:10 pm
    Once you hear the phrase “dwelling vitality” what first involves your thoughts? So that you think you’re alone in your view of what dwelling vitality is? Do you think that one way or the other, you need to know more and expand your views about dwelling vitality? Well, listed here are some completely different views on dwelling vitality and a critique of them: 1) Costly – That is the most agreed upon view of dwelling vitality today. Folks think that dwelling vitality and financial savings do probably not go together. As people will let you know, living a snug life costs cash, and never…
  • The Disadvantages of Solar Energy

    9 Dec 2013 | 7:42 am
    Despite the fact that solar energy has been used for many years, the technology is still generally considered again. As people focus too much on the benefits , therefore , the disadvantages of solar energy are often overlooked , and many fall pray difficulties , investing a lot of money on a solar panel might not even work properly , for one reason or another . If you are really serious about solar energy to provide your home with electricity , so you will see that a deep understanding of its disadvantages is crucial. Thus, if you do your research properly , and weighs each point carefully ,…
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    Search Engine Journal

  • Competitive Analysis: A Look Into the Online Food Industry by @VogelLara

    Lara Vogel
    25 Oct 2014 | 7:58 am
    The Internet has brought many changes to our lives, from the way we communicate to how we work and entertain ourselves. Today, I will discuss how the Internet has revolutionized one of the most ancient and essential practice of us human beings: eating! Nowadays, how many of us still have time to spend shopping at supermarket, and even more time at home to prepare a meal from scratch? Whether you want to buy groceries without leaving your home, or have a ready-to-eat meal delivered to your door, the online food industry has it all for you. Let’s investigate! The Evolution of the […]The…
  • Ad-free Social Network Ello Raises $5.5 Million In New Venture Funding by @mattsouthern

    Matt Southern
    25 Oct 2014 | 12:34 am
    Ello, the new social network that whose mandate is to never display ads or sell user data, just completed a round of venture funding where they raised $5.5 million. Re/code originally reported this news, which they received from Ello CEO Paul Budnitz. According to Budnitz, the funding will be put towards building the back-end infrastructure to better support Ello’s rapidly growing user base. Ello has gained hundreds of thousands of users in only a matter of weeks. Ello is invite only, and At its peak the social network was receiving up to 50,000 invite requests per hour. Ello even had…
  • Larry Page Transfers Leadership Of Core Google Products, Including Search, Re/Code Reports by @mattsouthern

    Matt Southern
    24 Oct 2014 | 10:24 pm
    Re/code reported late Friday evening on a reorganization of Google management. Sources close to the situation tell Re/code that Google CEO Larry Page is transferring leadership of core Google products to Sundar Pichai. A memo was reportedly sent to Google staff this afternoon informing them of the changes. Pichai will now oversee research, search, maps, Google+, commerce and ad products and infrastructure. In addition, Pichai will retain his responsibilities of overseeing Android, Chrome, and Google Apps. Page stated in a memo to staff that the changes will allow him to focus his attention on…
  • Facebook Embraces Anonymity With The Launch Of New ‘Rooms’ iOS App by @mattsouthern

    Matt Southern
    24 Oct 2014 | 2:37 pm
    Facebook has announced the launch of new iOS app that encourages users to interact anonymously in a way that’s reminiscent of late 90’s – early 2000’s chat rooms. The company concedes that’s where the inspiration for the app came from, stating in the announcement that ‘Rooms’ was “inspired by both the ethos of these early web communities and the capabilities of modern smartphones.” Rooms works by allowing users to create their own identities, with no link to any social media profile, and create a message board (Room) focused on a specific topic. Other users can then join and…
  • How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

    Stefan Winkler
    24 Oct 2014 | 7:31 am
    Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will get nowhere fast. If you’re not sure who you’re creating content for and what they need to get from it, then you’re definitely suffering from this content marketing disease. The Cure: Fix it by thinking up front about: —  who your main customers are — […]The…
 
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    Superhype

  • Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

    ddeal
    23 Oct 2014 | 10:05 am
    If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So So Def record label in 1997. And Dupri promises that J.E. Heartbreak II will deliver the kind of lush, harmony-rich ballads that helped Jagged Edge become an R&B and pop success 14 years ago. “The new album is straight Jagged Edge,” he says in the following exclusive interview. “It’s what Jagged Edge does and what it has always done.” What Jagged Edge…
  • Three Marketing Lessons from Bill McDermott’s “Winners Dream”

    ddeal
    14 Oct 2014 | 6:30 am
    Everyone loves a winner. But what are winners made of? According to Winners Dream, new book by SAP CEO Bill McDermott, winners know how to dream big, empathize with others, and sense and respond to change. McDermott’s book matters to marketers not only because he believes in the power of marketing to rally people around a dream, but also because his leadership lessons form a north star for anyone who aspires to be a CMO. Here are three marketing lessons from Winners Dream. 1. Dream Big Winners Dream tells the story of McDermott’s journey from operating a corner deli in Long…
  • Is Apple Disrupting Industries Again?

    ddeal
    3 Oct 2014 | 6:51 am
    Do you remember when Apple could change entire industries with its product launches? Apple just might be returning to its industry disrupting ways with the launch of Apple Watch. When the Watch was unveiled in September, not only was I was struck by the passionate reactions (ranging from praise to vilification), I was impressed by how many different industry publications offered opinions. We heard from markets as wide ranging as advertising, automotive, fashion, healthcare, and retail. In a recently published blog post for innovation consultancy BeyondCurious, I speculate on how Apple Watch…
  • How Robert Plant Reinvented Himself

    ddeal
    1 Oct 2014 | 4:53 am
    One of the consequences of fame is being pigeonholed. McDonald’s is so well known for serving burgers, fries, and milkshakes that the fast-food giant has struggled to become a credible alternative for salads and smoothies. Sean Connery found it difficult to transition his acting career beyond James Bond. And then there’s the case of Robert Plant. The story of Plant’s solo career reads like a case straight out of Harvard Business School: his audience was changing, he was aging, and the legacy he created with Led Zeppelin threatened to trap him in the past. In my new guest…
  • GE Combines Content Marketing & Advertising with “Enhance Your Lighting”

    ddeal
    30 Sep 2014 | 11:03 am
    Conventional wisdom says that content marketing needs to be useful to be effective. Creating utility builds credibility and separates content marketers from advertisers. Hence, Intelligensia Coffee offers Brew Guides to teach consumers how to brew the perfect cup of coffee, and Birchbox creates how-to videos with beauty tips, such as how to get beach waves for short hair. But publishing how-to information is not the only way to be useful. As the new GE advertising spoof “Enhance Your Lighting” demonstrates, a brand can be useful by entertaining its audience. “Enhance Your…
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    Tom Peters

  • Project Management InstituteThe Project Leadership EXCELLENCE 40

    Cathy Mosca
    23 Oct 2014 | 4:17 pm
    Tom is speaking in Phoenix (+63F temperature shift from Vermont) to the Project Management Institute‘s North American Leadership Institute Meeting 2014. “I am excited beyond measure–I’ve been waiting 48 years for this,” he says. “I got my construction engineering masters degree from the civil engineering department at Cornell in June 1965. My thesis was on […] The post Project Management InstituteThe Project Leadership EXCELLENCE 40 appeared first on Tom Peters.
  • EXCELLENCE Potpourri:A Collection of (Important) Papers

    Tom Peters
    21 Oct 2014 | 9:39 am
    I. The Moral Bedrock of Management: Maximizing Human Capital Development II. TRAINING: Investment #1 III. The 34 BFOs/Blinding Flashes of the Obvious: This Is the (OBVIOUS) Stuff I Care About. This Is the (OBVIOUS) Stuff, the Absence of Which Sends Me into a … RAGE IV. Systems Have Their Place: SECOND Place V. PUTTING PEOPLE […] The post EXCELLENCE Potpourri:A Collection of (Important) Papers appeared first on Tom Peters.
  • #McKQ50

    Cathy Mosca
    16 Oct 2014 | 1:08 pm
    Don’t miss the interview at McKinsey.com, “Tom Peters on leading the 21st Century.” On the 50th Anniversary of the McKinsey Quarterly, they interviewed Tom, and the conversation basically covers his outlook on the next 50 years. Use the link above to find the online version of the interview, which includes several short video clips and […] The post #McKQ50 appeared first on Tom Peters.
  • Tom in the Media

    Cathy Mosca
    10 Oct 2014 | 8:41 am
    Mitch Joel of Twist Image did a “Six Pixels of Separation” podcast with Tom on the state of business today. You can find it on iTunes as SPOS # 429, or here at twistimage.com. Listing Tom as one of 22 Thinkers to Follow on Twitter, Drake Baer at Business Insider writes this: “Unlike other members […] The post Tom in the Media appeared first on Tom Peters.
  • Bully for Me!I’m The Cleverest Person in the Room!

    Tom Peters
    7 Oct 2014 | 10:42 am
    Last week, I attended a memorial service for one of my great mentors, the generally acclaimed #1 leadership guru (and extraordinary humanist) (and leader in his own right) Warren Bennis. About 15 of his friends and colleagues spoke—myself included. It was eerie: We each—without exception—said the same thing, albeit in slightly different words. Warren made […] The post Bully for Me!I’m The Cleverest Person in the Room! appeared first on Tom Peters.
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    Brand New

  • Linked: City of Everett Logo Design Contest

    Armin
    24 Oct 2014 | 6:54 am
    Link So. Many. Bad. Logos. In. One. Page. Yeah… I'm sure there are really good intentions from the well-meaning citizens of Everett, WA, but this is the most painful scrolling I've done in a long time.
  • Noted: New Logos for Tennessee Smokies by Studio Simon

    Armin
    24 Oct 2014 | 6:49 am
    Smokey the Bear this Ain't (Est. 1897) The Tennessee Smokies are a Minor League Baseball team based in the Knoxville, Tennessee, metropolitan area. The team, which plays in the Southern League, is the Double-A affiliate of the Chicago Cubs of Major League Baseball as of the 2011 season. Smokies Park, the team's ballpark, is located in the suburb of Kodak, and seats up to 8,000 fans. The team's nickname, "Smokies", refers to the Great Smoky Mountains mountain range which permeates the region; mountains in the chain are often clouded in a hazy mist that often appears as smoke rising from the…
  • Reviewed: Friday Likes 104: From Re:, One Darnley Road, and Anagrama

    Armin
    24 Oct 2014 | 4:00 am
    From Re:, One Darnley Road, and Anagrama Plenty of variety today with colorful stuff, non-colorful stuff, stuff with backgrounds, stuff without backgrounds, and other stuff with work from Sydney, London, and Mexico. Ridley by Re: With three offices in Australia and one in the Philippines, Ridley is a leading partner for architecture firms providing architectural documentation services, keeping all the details, specs, and moving parts in place. Based on this idea of individual elements, Sydney-based Re: has created a simple wordmark with various break points — best shown in this video…
  • Linked: OS X Yosemite Icons

    Armin
    23 Oct 2014 | 7:02 am
    Link A side by side comparison of old and new Apple system app icons. Sayonara skeuomorphs!
  • Noted: New Logo and Identity for Signature Golf UK by SMR Creative

    Armin
    23 Oct 2014 | 6:54 am
    Fountain-stic "Signature Golf UK was established in 2013 comprising a team with many years experience in the world of golf and hospitality. During the past year we have established an unparalleled network of associates who play an important role in allowing us to deliver the ultimate in a unique golfing experience." Design by: SMR Creative (Southport, UK) Opinion/Notes: Another relatively unknown UK company for today: Signature Golf. Typically not the kind of brand/product/service/company we cover but that icon deserves to be, well, noted. It's rare these days to find logos that are visual…
 
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    adverbox

  • For a Cash Reward Could You Remember Your Landline Number?

    axelk
    23 Oct 2014 | 11:55 am
    Landline telephones, surely they’ll be obsolete pretty soon because no one but telemarketers—and possibly your gran—uses them any more. Relish broadband decided to find out just how irrelevant they are and took to the streets of London waving a £50 note around, offering it up to anyone who could dive into their mind and come […]Related posts:Visa – BangingStaedtler – Take noteEristoff and the Wolves in London Story
  • Air New Zealand – Gilles Peterson LON/LAX FM

    axelk
    16 Oct 2014 | 2:40 am
    Related posts:ASH New ZealandNew Zealand Vodka
  • Meet Victo the robot, powered by Samsung SSD 850 PRO

    axelk
    29 Sep 2014 | 3:29 am
    Get Will Smith on the phone quick because I, Robot has just taken one step closer to becoming reality, the next gen of SSD cards has arrived and, according to this video, it can turn into a robot, travel the world at incredible speeds and charm the pants of any woman. But maybe those last […]Related posts:Samsung Central StationSamsung – Master the Power of the Angles!Samsung Mobile
  • Hartley’s Jelly – That Friday Feeling

    axelk
    19 Sep 2014 | 2:58 am
    No related posts.
  • Touching Video Shows Heroic War Zone Volunteers Saving A Syrian Baby’s Life

    axelk
    3 Sep 2014 | 12:57 pm
    You can’t look at the news at the moment without seeing the name ISIS. But in Syria it isn’t just these brutal terrorists that are causing death and destruction, the Syrian government itself is still responsible for many civilian casualties. With populated areas constantly under attack by “barrel bombs”—nasty oil drums full of explosives and […]Related posts:Baby Inside from EvianChampion – Life Worn WellBombardier: Bang On!
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    Drew's Marketing Minute

  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO opportunity. If your…
  • Plant some marketing seeds

    Drew McLellan
    12 Oct 2014 | 5:04 am
    By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers. The fourth quarter is a very busy time for most businesses for several reasons: Lots of clients are spending the remainder of their budgets Customers are motivated to wrap things up before the year’s end Many companies are working short staffed and lose a lot of productivity around Thanksgiving and throughout December because of holidays and vacations Internal planning for 2015 budgets and work plans is typically done…
  • How cause marketing can be smart marketing

    Drew McLellan
    30 Sep 2014 | 4:31 am
    In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their talent and their money to various charities, but it was done without anyone knowing about it or the company gaining any additional value from being a good citizen. Some would argue that to give without any expectation of reward or recognition is the true definition of giving. Perhaps that’s true. But it’s also very small. Another word for small in this instance might be isolated. If I give five dollars to a charity and don’t tell anyone about it,…
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    Brian Solis

  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
  • A Manifesto for Building Relationships in the Digital Era

    Brian Solis
    2 Oct 2014 | 11:12 am
    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to revisit our initial collaboration in a dedicated online series that told the…
 
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    Branding Strategy Insider

  • Rebranding Your Price

    Mark Di Somma
    23 Oct 2014 | 12:10 am
    As technology and globalized business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. But in response to competitor moves, so many brands make pricing changes without making changes to the brand at the…
  • Brand Experience In A Post Advertising World

    Chris Wren
    22 Oct 2014 | 12:10 am
    Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly. When digital was young, we approached it with an advertising mindset. But digital media, mobile media, and social media are really three names for the same thing: a social web that is powered by human media. And anytime humans are in the mix, we need to be thinking about behavior. Convincing people to change is a like a game, and brands that create the…
  • Designing A Likeable Brand

    Mark Di Somma
    21 Oct 2014 | 12:10 am
    The flipside of a marketplace where brands encourage people to buy for emotive reasons is that brands also need to counter consumers’ personal reasons not to buy. Some of these reasons may be legacy. Some may seem to be convenient self-interest. Others may look like they’re based on ignorance, bias, selfishness. They probably don’t make sense to you. That’s important because…actually, it’s not. It’s not important at all. The problem that matters is not your opinion of why your buyer won’t buy – it’s the fact that they have this opinion, that it’s rational to them and…
  • Inaction Strategy: Greatest Threat To Brands

    Mark Di Somma
    20 Oct 2014 | 12:10 am
    “I never worry about action, but only inaction.” ~ Winston Churchill There’s a simple, human reason why behaviors happen time and time again. We are creatures of habit and familiarity. It is much more comforting to keep hammering away at what we know than it is to stop, reappraise the problem and completely redesign the playbook. Relentless speed and ubiquitous impatience have spawned an approach to strategy based on “not enough time”. The underpinning philosophy is that there are either not enough minutes in the day to do the thinking, or even if these can be found, the…
  • 4 Monumental Shifts In Brand Culture

    Mark Di Somma
    17 Oct 2014 | 12:10 am
    The context for cultures is changing. In four vital ways. Firstly – the relationship between customers and companies is shifting as social media dissolves the traditional divide between the parties. Specifically social has shifted the goalposts in terms of familiarity. Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing. Those relationships are becoming much more interactive and increasingly they’re taking place in real…
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    PRNewser

  • What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

    Patrick Coffee
    24 Oct 2014 | 2:27 pm
    To end the week, another edition of our series in which Bill McGowan — Clarity Media Group founder and coach to execs from Facebook, Airbnb and more — weighs in on the week’s most controversial stories. “Bad” Brand Chemistry A real controversy “cooked” this week in south Florida when everyone’s favorite chemistry teacher-turned crystal meth maker, Walter White  (Breaking Bad) appeared on the shelves of Toys “R” Us in the form of an action figure.  Also for sale, the Jesse Pinkman doll, resplendent in his one-piece yellow drug-making jumpsuit. Jesse comes…
  • Biggest Stories of the Week

    Patrick Coffee
    24 Oct 2014 | 2:10 pm
    20 Tools Every PR Professional Needs to Know So What Do You Do, Lauren Drell, Branded Content Editor at Mashable? 10 Biggest and 5 Most Surprising Brands ‘Friended’ by Millennials Ben and Jerry’s Takes a Stand, Refuses to Rename New Flavor 5 Important Skills PR Interns Should Possess Before They Get the Gig New Career Opportunities Daily: The best jobs in media.
  • Spin the Agencies of Record

    Patrick Coffee
    24 Oct 2014 | 2:00 pm
    MWW will be PR AOR for Lapolla Industries, Inc., a manufacturer of “polyurethane foam insulation, reflective roof coatings and equipment” designed to reduce energy consumption. MWW will primarily handle media relations to spread awareness of the brand’s eco-friendly building materials. Lapolla already has some big-name backers: the company was one of those selected to participate in President Obama’s Climate Action Plan and recently signed Ty Pennington of Extreme Makeover as a spokesperson. (No word from Vanilla Ice.) (more…) New Career Opportunities Daily:…
  • Sound Insights on Storytelling and Branding at Communications Week

    Nancy Lazarus
    24 Oct 2014 | 12:57 pm
    Telling brand stories may seem simple, but far more goes on behind the scenes than many realize. Creating “aha” moments, integrating messages across platforms and navigating multiple agencies can often seem daunting. Just when you think all is clear, newer tools like Whisper and SoundCloud make both literal and figurative noise. The complex art of storytelling was the topic at a Communications Week panel Thursday night in New York. L to R  – Moderator Patrick Coffee (Senior Editor, Mediabistro), Brendan Murphy (Senior Partner, Design,…
  • Madeline Albright, Queen Elizabeth Win Twitter

    Patrick Coffee
    24 Oct 2014 | 12:07 pm
    On the lighter side of things, former Secretary of State Madeline Albright is on a roll, isn’t she?  Last week Wheaties called her a “champion” and this week she proved that she’s just as good at Twitter trolling as she is at statesmanship and spokesmanship (which IS SO TOO a word, autocorrect). We missed this one while prepping for an event, but Conan got schooled on his C+ joke: .@ConanOBrien I’m considering going as hunky Conan O’Brien – but that might be too far fetched. — Madeleine Albright (@madeleine) October 23, 2014 And she kept going.
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    Duct Tape Marketing

  • Weekend Favs October Twenty Five

    John Jantsch
    25 Oct 2014 | 5:27 am
    Weekend Favs October Twenty Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. My friend Chris Guillebeau visited Kansas City this week. Good stuff I found this week: Kapost – new feature allows you to do a complete…
  • Why You Need Social Media for Customer Support

    Guest Post
    23 Oct 2014 | 6:16 am
    Why You Need Social Media for Customer Support written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Abby Perkins– Enjoy! photo credit: shutterstock There’s more to running a successful business than having an incredible product or service. Those things may generate revenue, but to attract – and retain – loyal customers, you need to provide impeccable customer support. Companies with reputations for taking care of their customers tend to fare much better than…
  • Marketers Must Be More Accountable Than Ever

    John Jantsch
    22 Oct 2014 | 5:29 am
    Marketers Must Be More Accountable Than Ever written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Paul Roetzer Back in the day all a marketer need do is create a compelling ad, run it in the right place and if sales went up, job well done. Today there are several hundred television options in a local market, countless social channels and a host of web and mobile advertising platforms to choose from. More than ever marketers must measure every event and track performance based goals and objectives they can impact. My guest for this…
  • How To Avoid the 3 Most Costly Mistakes When Using Google AdWords

    Guest Post
    21 Oct 2014 | 12:18 pm
    How To Avoid the 3 Most Costly Mistakes When Using Google AdWords written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Adam Lundquist– Enjoy!  photo credit: Red X via WikiMedia Commons Do you ever feel like your small business would get a better return on investment by literally lighting your money on fire than using Google AdWords? You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers.
  • The Secret to Getting More Repeat Customers

    Guest Post
    20 Oct 2014 | 7:27 am
    The Secret to Getting More Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Daley– Enjoy!  So you’ve made a sale. “YES! I sold my product! Ultimate goal met!” Mmm… not quite. One of the most critical post-sale mistakes is to assume that your job is done once you make the sale. What if I told you that you can turn that one sale into repeat sales to grow your business? Turns out, what you do after the sale is just as important…
 
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    Dose of Digital

  • Why Collaboration is Digital’s Next Killer App

    Bill Evans
    15 Oct 2014 | 11:03 am
    In the movie Jerry Maguire, Tom Cruise’s character has a crisis of conscience. One evening during a league meeting crafts a manifesto of sorts about how sports agents, colleagues, and competitors, could all do a better job serving the best interests of their clients. In the fever pitch of finishing this document, he distributes copies to every single person at the meeting and is greeted with uproarious applauses of approval by his fellow agents. A week later Jerry had lost all but one of his clients, and his career was in ruins. Hopefully this won’t be my Jerry Maguire moment, but much…
  • “Journalism”

    Bill Evans
    23 Jun 2014 | 7:39 am
    My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link
  • 5 Key Takeaways From the FDA’s Draft Guidance On Presenting Risk/Benefit With Character Limitations

    Bill Evans
    19 Jun 2014 | 6:59 am
    The FDA recently released two documents providing draft guidance on the utilization of particular aspects of social media. The first was entitled, Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices. The second was entitled, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, which is the focus of this post. While not as clear or concise as their other previous guidance releases, there are 5 key things digital marketers need to be aware of, some of…
  • 5 Key Takeaways From the FDA’s Draft Guidance On Correcting Independent Third-Party Misinformation

    Bill Evans
    18 Jun 2014 | 9:33 am
      Yesterday the FDA released not one, but two documents providing draft guidance on the utilization of particular aspects of social media, entitled Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices, which is the focus of this post. The other, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, can be read about in another posting. In keeping with the tradition of most of these releases, these guidelines are drafts and may change over time,…
  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
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    Go Media™ · Creativity at Work

  • How to Create Custom Stickers: Keys to Success

    Stand Out Stickers
    24 Oct 2014 | 7:22 am
    Creating Custom Stickers with StandOut Stickers Today, Even Leake, Art Director at StandOut Stickers here in Cleveland, Ohio, is here to share some of his wisdom with us. After all, ya’ll have been asking for some tips about creating your own custom stickers. Since Evan and crew pump ‘em out perfectly on the daily, they know their stuff.  Take it away, Evan! - Heather, ‘Zine editor Keys to Custom Sticker Greatness When creating art for custom stickers, it is best to create artwork at a minimum 300dpi. You may use photoshop or illustrator, or a free alternative like Gimp.
  • Tutorial: Create a Torn Paper Effect like Eternal Sunshine – Smart Object Template Available

    Jeff Finley
    22 Oct 2014 | 6:00 am
    One of my favorite movies of all time is Eternal Sunshine of the Spotless Mind. I also really love the movie posters that featured a torn paper effect across the person’s eyes with some text underneath. Nice job by BLT on the original posters. I thought it would be cool to make my own version and show you how I did it. If you want to skip this whole thing and make it easy, I’ve made a Smart Object Photoshop Template so you can easily add your own photo and text. Just double click the smart object layers, paste in your photo, save, and voila! You can even swap out the torn paper…
  • Create a Brand Bible for your Business with our Brand Bible Adobe InDesign Template

    Go Media
    21 Oct 2014 | 6:58 am
    Brand Bible Adobe InDesign Template Do you have an internal document that communicates your brand’s vision and mission to your team? We call it a Brand Bible at Go Media. It’s combines elements of the Brand Guidelines Template with more messaging about why your company exists. This Brand Bible Template includes a 35-page InDesign File with suggestions to help you write and create your own Brand Bible for your business. We have also included an actual copy of Go Media’s Brand Bible for reference so you can see what we did. Note: This document does not include the fonts used…
  • Hey Graphic Designers: Go Media’s Looking for You!

    Go Media
    20 Oct 2014 | 7:00 am
    Join Us! Junior Graphic Designer Needed Position Summary We are seeking a Junior Graphic Designer to provide support and assistance to our Arsenal team here at Go Media. The Junior Graphic Designer will help maintain our eCommerce site, Go Media’s Arsenal, as well as online mockup sites, Shirt Mockup and Mockup Everything, via design resources. They will assist in the creation of products, marketing material and preview imagery. The Junior Graphic Designer will share knowledge by way of tutorials and other design tools on our blog. Working under the guidance of our Arsenal Manager, they…
  • Girl Power: Follow These 34 Female Creatives Now

    Heather Sakai
    17 Oct 2014 | 6:00 am
    Having just taken on the position of Weapons of Mass Creation Fest Event Organizer, I feel a pride in my heart and an overwhelming sense of girl power more than ever. So today, I’d like to highlight some lady creatives I’m obsessing over as of late. You know, the ones inspiring me to be brave, create and go forth and do great things like cool, confident chicks do. I know I’ve missed some greats, so please, please share your favorites with me in the comments below or email me their names so I can shout-em-out in the future. Obsessed. To keep up-to-date on women designers who rock,…
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    Digital Influence Mapping Project

  • Hacking the Brief: A New Service for Brands and Agencies

    John Bell
    19 Oct 2014 | 7:29 am
    Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight - a way to visualize and track disease spreading won.) From Facebook Publishing Garages to creative “hacks” at Ogilvy to more technical hackathons like the TechCrunch event. There are two types of compressed collaboration in these examples. One challenges a team against other teams to develop a promising solution. TechCrunch Disrupt London had 80+ teams…
  • Two ways to always be thinking about customer behavior

    John Bell
    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • Four Examples of Simple, Useful Content from Brands

    John Bell
    2 Sep 2014 | 4:07 am
    When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos.   That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is Visible Measures Charts and their Blog. They sell measurement solutions to brands and agencies and they also maintain a great resource of what to watch. Still, their lists are dominated by the types of branded video meant to entertain. It’s the next generation advertisements and they can be exceptional and compelling. Melissa Parrish…
  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
 
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    Brains on Fire

  • Friday Fotos | Edition 30

    Amy Taylor
    24 Oct 2014 | 11:12 am
    That’s where we meat.  Photographic inception Fall has fallen in #yeahTHATgreenville Sugar, sweetness and smiles. That’s our Emily. And Lu was all, “Whoa. There’s a mouse in the house! Wait. No. It’s just a tiny cat.” The post Friday Fotos | Edition 30 appeared first on Brains on Fire.
  • Wanted: Spring Intern (2015)

    Amy Taylor
    21 Oct 2014 | 7:22 am
    The first flakes haven’t even fallen and we’ve already got our sights set on spring. Yep. It’s that time again. We’re on the hunt for our next great intern. Could it be you? (Heck yes, it could.) Before you dive into the details, take a peek at what you’ll be signing up for…straight from the people who have walked the walk, talked the talk and rocked the heck out of their Brains on Fire internships: THE DETAILS · Start date: January 2015 · Full-time; unpaid internship · Hours are 8:30 a.m. – 5:30 p.m., Monday through Friday (with an hour for…
  • Friday Fotos | Edition 29

    Amy Taylor
    17 Oct 2014 | 12:18 pm
      The newest addition to our Brains on Fire family. Meet Luna Spainhour! Patrick Byrd the mini model. Magic from the hands of Ram. The post Friday Fotos | Edition 29 appeared first on Brains on Fire.
  • The Container Store Super Fan

    John Moore
    16 Oct 2014 | 6:28 am
    As a kid growing up in Dallas I can remember going to a local shop that sold boxes and bins. That seemed odd to me but not to my mom, who was the CEO of household operations at the Moore family. She wanted to make sure every room was organized and The Container Store was her haven. Founded in 1978 by Kip Tindell and two other partners, The Container Store has grown-up from its local shop roots to become a national retail powerhouse with 60 locations and revenues around $750 million. If you’ve never shopped at The Container Store then it’s hard to imagine a store that focuses on selling…
  • Community in Action

    Amy Taylor
    14 Oct 2014 | 6:46 am
    “One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.” -Jan Vanier The post Community in Action appeared first on Brains on Fire.
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    Content Marketing Institute

  • This Week in Content Marketing: Have We Ruined Storytelling?

    Joe Pulizzi
    25 Oct 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher This week, Robert and I ponder the ANA’s acquisition of the BMA, and take issue with a column lamenting the “good old days of content.” We also dig into the smart reasons Copyblogger has given for killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss “priceless” advice from MasterCard’s VP of global digital content. I rave about a fascinating “Meet Me at Starbucks” video, while Robert applauds a…
  • Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights

    Michele Linn
    24 Oct 2014 | 3:00 am
    Did you know effective B2B marketers are using paid advertising more often than their less effective peers? While we have talked a lot about the need for a documented content marketing strategy, CMI research also reveals that effective marketers are using more paid advertising, which makes sense. As we often say, you need to market your marketing. And, while earned and owned media are quite prominent, those who fare better in content marketing rely on paid media as well. Our qualitative, executive research and conversations with marketing leaders reveal the same thing. But, perhaps…
  • The Pivot: From Banking Journalism to Content Marketing

    Pamela Muldoon
    23 Oct 2014 | 10:00 am
    Ann Handley and content marketing go together like peanut butter and jelly: You really can’t have one without the other. As Chief Content Officer for MarketingProfs, a best-selling author of Content Rules (co-written with C.C. Chapman) and the recently published Everybody Writes as well as a seasoned marketing speaker, Ann has proven to be one of the best in content marketing today. In this conversation that took place during Content Marketing World 2014, Todd Wheatland sat down with Ann to get to know a bit more about the woman behind the online persona.  Entrepreneur, writer, marketer,…
  • 4 Ways to Break the Insanity of Content Marketing Competition

    Joe Pulizzi
    23 Oct 2014 | 3:00 am
    There has been no shortage of posts and articles regarding the onslaught of content in all areas of marketing. Yes, everyone’s a publisher … we are all competing for attention with the Googles and LinkedIns of the world. But what’s on my mind is this: Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new? Don’t compete Peter Theil, co-founder of PayPal (with Elon Musk) and Facebook’s…
  • Go Agile: Adapt 12 Principles to Content Marketing

    Jeff Freund
    22 Oct 2014 | 3:00 am
    Let’s start with some introductions. Content Marketing, meet Software Development, whose job is to continually deliver high-quality, functional software. And Software Development, meet Content Marketing, whose job is to continually deliver high-quality content that has an impact. You have some big things in common. One of the most helpful shared topics is how to run “The Factory.” For content marketers, it’s the Content Factory, and for developers, it is the Product Factory. Incredible time has been devoted to increasing the throughput and quality of content or software development.
 
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    Adrants

  • BREAKING: Snark Master AdWeak Teams With Stock Footage Company to Launch Advertising Insider

    24 Oct 2014 | 9:44 am
    Over the years you've probably seen the AdWeak Twitter account. In fact, the dude behind AdWeak was up to his shenanigans long, long before Twitter took over the world. In fact, he's been doing it since 2001 but hasn't updated the site since 2005 though AdWeakj has been active on Twitter since 2009. For the uninitiated, AdWeak pumps out brilliant ad industry-related parody headlines that skewer and poke fun at the industry's inner workings. Now, AdWeak has teamed with stock footage company Dissolve to launch Advertising Insider, a witty combination of stock footage and AdWeak tweets. Check it…
  • Agency's Pavlovian 'TapServer' To Eradicate Time Sheet Problem With Free Beer

    24 Oct 2014 | 9:32 am
    Colle + McVoy has discovered the solution to getting agency employees to complete their timesheets; free beer. Yes, free beer. The agency's creative technologist and IT team collaborated to create a "never-before-seen" tech solution that rewards free beer to employees with up-to-date timesheets. What did they create? They invented the TapServer, a custom-built, multi-keg "beer deployment system" that could be the answer to not only the ad industry's time sheet problem but the entire nation's timesheet conundrum. The TapServer uses RFID and custom-written software to instantly verify whether…
  • Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplies

    24 Oct 2014 | 9:16 am
    New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola in Sierra Leone. The video, directed by Indrani, puts a human face on the statistic that five children came into contact with the Ebola virus in Texas. The work was developed as a collaboration between Danielle Butin of Afya, Scott Goodson of StrawberryFrog, and director Indrani, and was written by Kelly Beck and Scott Goodson. "This film is intended to be a powerful message in what…
  • Volunteer Effort Garners Support For Ukrainian Armed Forces

    24 Oct 2014 | 9:01 am
    Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs to combat Russians in Eastern Ukraine. The video, which has close to half million views, was created without any government funds on an entirely volunteer basis. It was helmed by New York director Marc Wilkins. The video shows soldiers doing their jobs as they share what they do in "real life." It carries the tagline, "None of us was born for war, but we are here to protect our freedom." Turn…
  • If You Think You Deserve A Lion, You Probably Deserve A 'Slashie'

    23 Oct 2014 | 1:09 pm
    In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What's the award for? According to the intro video, "the most tenuous contributions to an ad campaign. The Slashies honor the really important stuff like The Stapler guy, Presentation Hijacker, Muffin Eater, Script Yoinker, Pizza Orderer and others. The funniest part? Even the Slashies video has a credit list a mile long of Slashie wannabes. The best one? Crew Tinder Technician. CREDITS Creative Team:…
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    Firepole Marketing Blog

  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    Steph Colbourn
    25 Oct 2014 | 5:15 am
    On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging. So let’s…
  • Finding Your Writing Voice: The Challenge of Telling Your Story

    Guest Author
    24 Oct 2014 | 5:15 am
    “Stories constitute the single most powerful weapon in a leader’s arsenal.” ~ Dr. Howard Gardner, Prof. Harvard Univ. “You’re a great story teller! You should write about your experiences.” You’ve heard this so often that you decide to use those experiences to create a blog. You buy a domain name, install WordPress, and get your blog set up just the way you want it to look. You sit down to write but the words come out flat, even phoney. You can’t quite infuse your writing with the same captivating authenticity with which you tell your stories in person. What is…
  • 16 Design Mistakes That Make Visitors Bounce From Your Website – And How to Fix Them

    Guest Author
    23 Oct 2014 | 5:15 am
    Admit it…You’re confused. You’ve been told again and again: web design really matters. Your website is the window to the world. You’re pretty sure your website design ticks all the right boxes. You have professional photos, a logo, a sign up form, and your website has a brand image. And that’s good, right? But your website is not converting as successfully as you’d hoped, and you start to wonder… could it be the design? Because you know that website visitors have low attention spans and little patience. They want information now, and decision making has…
  • CEI 085: Authors and Your Audience With Jonny Andrew

    Steph Colbourn
    22 Oct 2014 | 5:15 am
    Writing a book is hard work, no matter if you’re writing fiction or non-fiction. But for a lot of authors, selling their book after they’ve written it is even harder. That’s why we’re really excited to welcome Jonny Andrew to the show today. Jonny runs a company called AudienceHacker, in which he teaches authors how to build an audience who absolutely can’t wait to get their hands on the next book, novel, or short story! If you’re ready to dive into the world of how to sell your book on Amazon without an audience, as well as the low-down on why Goodreads is…
  • The Three Things Expert Social Media Advice Can’t Tell You

    Guest Author
    21 Oct 2014 | 5:15 am
    There is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far. In a rush to join the latest platform, optimize our images or figure out Facebook’s latest changes, most of us tend to get caught up in the “how” of social media when the real focus should be on the “why”. Without understanding your “why” for social media, you can easily become disconnected from the…
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    Ryan Stephens Marketing

  • 10 of My Favorite Blog Posts, News Articles and Videos from Septemeber 2014

    Ryan Stephens
    30 Sep 2014 | 9:26 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • 11 of My Favorite Blog Posts and News Articles from August 2014

    Ryan Stephens
    31 Aug 2014 | 7:49 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of August 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • How Asking for Help Can Transform Your Life

    Ryan Stephens
    14 Aug 2014 | 5:37 am
    Most of us are terrible at asking for help. We don’t want to seem weak, needy or incompetent. The problem is that our reluctance to ask for help can often turn a trivial problem into a hot mess. As an especially proud and stubborn person, I’m often guilty of spending countless hours troubleshooting a problem that someone else in my network could easily help me solve. Worse yet, I regularly complain about an issue instead of proactively taking steps to solve it. Maybe that’s why I was particularly intrigued when a member of my mastermind group, Carolynn Ananian, recently…
  • 8 of My Favorite Blog Posts and News Articles from July 2014

    Ryan Stephens
    31 Jul 2014 | 10:20 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of July 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you…
  • 17 of My Favorite Blog Posts and News Articles from June 2014

    Ryan Stephens
    30 Jun 2014 | 12:41 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of June 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from June. The commentary below the link is typically the…
 
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    brandflakesforbreakfast

  • tales of the soupernatural

    Ryan Prescott
    24 Oct 2014 | 5:00 am
    Your mother always told you not to play with your food. Well, this Halloween, Campbell's Soup is telling you the exact opposite. On their Can Costume site, kids can print out a variety of ghoulish labels designed to fit their favorite Campbell's soup can. The result? It'll look like you're hoarding cans of Mummy Bandages and Mad Scientist Potion instead of Chicken Noodle. Just watch out for the MSG - pretty spooky stuff.
  • cussin' for feminism

    Ryan Prescott
    24 Oct 2014 | 5:00 am
    Don't you just love cute little kids? Don't you love when kids play dress-up? Don't you love when kids play dress-up and start swearing like sailors on behalf of the plight of women in modern-day America? We do, too. Check out this new video from the hilariously-named group FCKH8.
  • sitting down with the old spice robot

    Ryan Prescott
    24 Oct 2014 | 5:00 am
    When it comes to the title of Randomest & Quirkiest Brand, no one's touching Old Spice. The folks that brought you "I'm on a horse" have introduced a new sports talk show, 4th and Touchdown, featuring various NFL stars interviewing the bizarre, text-to-type voiced, humanoid robot from their recent TV commercials. The results are pretty great.
  • the creepiest ikea ever

    Cory
    23 Oct 2014 | 5:17 am
    While walking through Ikea looking for a night stand for under $30 we've all thought, "I could legitimately live here." Well, you probably won't think that anymore after you watch the special Halloween ad they put together this year. Somehow they managed to capture the creepiness originally from Kubrick. This does open up some interesting ideas... Ikea Haunted House... Hmmmm.
  • spooky snickers

    Cory
    23 Oct 2014 | 5:10 am
    Spooky ads are a staple of the Halloween season. Since retailers seem to have forgot that it, and Thanksgiving, even exist any more, let's all take a moment to enjoy some head twisting parody action provided by Snickers. Enjoy.
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    Being Peter Kim

  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
 
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    TrishaLyn.com

  • Wordless Wednesday: Spooky Decor

    Trisha Lyn Fawver
    22 Oct 2014 | 9:45 am
    Spooky Decor         Wordless Wednesday: Spooky Decor appeared first on TrishaLyn.com.
  • Wordless Wednesday: Lemos Farm

    Trisha Lyn Fawver
    15 Oct 2014 | 9:45 am
    Lemos Farm: Half Moon Bay, CA       Wordless Wednesday: Lemos Farm appeared first on TrishaLyn.com.
  • Contest: Free Networking Plus Pass for Affiliate Summit West 2015!

    Trisha Lyn Fawver
    13 Oct 2014 | 9:00 am
    My absolute favorite conference of all time is Affiliate Summit!  I have the privilege of being a speaker once again at the upcoming Affiliate Summit West 2015 in Las Vegas January 18-20, 2015 with Christen Moynihan from Broke-Ass Bride!  Our session, Maximizing the Benefits of An Affiliate/Manager Relationship, will be on Tuesday, January 20th at 2:00 PM!  To celebrate this, my 16th Affiliate Summit (and my 7th time as a speaker), I’m giving away 3 Free Networking Plus Passes for Affiliate Summit West 2015! Eiffel Tower Restaurant at Paris Las Vegas Hotel The Networking Plus pass…
  • Wordless Wednesday: Winston Halloweens

    Trisha Lyn Fawver
    8 Oct 2014 | 9:45 am
    Winston Halloweens     Wordless Wednesday: Winston Halloweens appeared first on TrishaLyn.com.
  • Cabin Fever Laced with Agoraphobia

    Trisha Lyn Fawver
    27 Sep 2014 | 9:00 am
    For some reason today, I’m stuck with the feeling of “I gotta get out of here”.  Aside from my cat attack healing, and missing a couple of days work to recuperate, I haven’t really had a stressful week, just… odd.  Anxious.  Shuttered.  I’m completely torn in half with an overwhelming desire to get outside, go somewhere new or different, and an overwhelming desire not to leave the house for fear of stares at my face. Late Friday afternoon, I was just thinking about how much I wanted to get away for the weekend.  Get out of town, even if that’s…
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    AdWeek: AdFreak

  • Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio

    24 Oct 2014 | 1:01 pm
    Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a thing), I'm pretty sure the most frightening movie either of them can think of is Disney's disturbing 1940 classic, Pinocchio. A dark meditation on vice, morality, whale digestion and the human experience, Pinocchio is unsettling and bleak on a level you just don't see in modern movies aimed at kids. So it makes total sense that the ominous audio from the first Avengers: Age of Ultron trailer could be reworked…
  • Sony Advertises Its 'Most Beautiful' TV Picture With One of Its Most Beautiful Ads Ever

    24 Oct 2014 | 11:52 am
    adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony's 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls. Those in question here are blown bubbles that freeze in midair in the icy weather. We see natural crystal-like structures form, with no special effects used. It's lovely stuff—and surely that much more mind-blowing when actually viewed on a 4K Sony TV. The soundtrack is Josef Salvat's version of Rihanna's "Diamonds."…
  • Everything You Hate About Advertising Comes to Video With the Onion-Like 'Advertising Insider!'

    24 Oct 2014 | 9:52 am
    The advertising trade parody site Adweak.com made quite a slash when it debuted way back in 2001, even meriting mention in an Adweek column. The site itself hasn't been updated since 2005, but Adweak (pronounced Adwee-YAK, or at least it was by Adweekers back in the day) soldiers on even today through the @Adweak Twitter account, which ridicules the industry's more irritating pretentions with fake headlines in the style of The Onion. Adweak, which turned out to be a pet project from the guys at G&M Plumbing, has now teamed up with Dissolve, the stock video company—which also…
  • Flowchart: When You Should (and When You Shouldn't) Work for Free

    24 Oct 2014 | 9:13 am
    As we learned again recently, professional creatives tend to get prickly when asked to do work for no compensation. But is it always a bad idea to work for free? Jessica Hische's handy flowchart should help you decide. It's divided into four main types of jobs, and from there you snake around answering various pertinent questions—and hopefully reaching a satisfactory conclusion to your particular situation. Notably, the "Is it for a legitimate business" section yields only "No" answers. That's debatable, but Dan Cassaro would be proud. Click here to see…
  • Air New Zealand Gets More Epic Than Ever With Its Newest Middle-Earth Safety Video

    24 Oct 2014 | 6:29 am
    The wizards at Air New Zealand have conjured up their third J.R.R. Tolkien-themed video in as many years, ahead of the final installment of Peter Jackson's second Middle-Earth trilogy, The Hobbit: The Battle of the Five Armies. Directed by Taika Waititi, the new clip is modesty titled "The Most Epic Safety Video Ever Made," and it features appearances by Elijah Wood, Dean O'Gorman and Sylvester McCoy, all stars of the upcoming movie. No Ian McKellen, though. I guess he took the bus. Jackson also appears quite a bit, and his production company, WETA Workshop, helped develop…
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    Marketing Pilgrim - Internet News and Opinion

  • Tumblr announces 40 percent growth and a fancy new video player

    Cynthia Boris
    24 Oct 2014 | 1:15 pm
    You’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen! But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE! I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce…
  • Friday social round-up: LinkedIn, Pandora and Twitter Halloween

    Cynthia Boris
    24 Oct 2014 | 1:10 pm
    It’s the Friday round-up: this time, it’s social! A Very Twitter Halloween October 31 is only a week away but Twitter says it’s not too late to get your piece of the $7 billion dollar Halloween pie. One of the great things about social is that you can jump on a trend at the last minute so you have plenty of time to whip up some Halloween treats. Some of the best content will be shared on Halloween, after everyone has donned their costumes, so consider offering a prize for the best pics and vids uploaded with your company hashtag. Need more inspiration? Check out…
  • Twitter takes flight with new a mobile developer platform

    Cynthia Boris
    23 Oct 2014 | 3:11 pm
    Twitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . ) Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps. The platform has four features that are. . . what’s the word I’m looking…
  • The chat room revisited: Facebook Labs launches Rooms

    Cynthia Boris
    23 Oct 2014 | 1:08 pm
    Social media is moving backwards. That may sound like a bad thing but I think it’s a wonderful thing. We started out meeting in chat rooms talking with people from all over the world who shared a common interest. From apples to zeppelins, if you were into it, there was a chat room for it. Then MySpace and Facebook came along and blew the doors off the chat room. Instead of going to a digital meeting place, we invited people to visit our own personal space. And that meant stripping off our fantasy masks and handles because on Facebook we could only be our real selves. Today, Facebook…
  • Groupon pivots with the rollout of Pages

    Cynthia Boris
    22 Oct 2014 | 2:11 pm
    Where do you go if you want to get the real scoop on local businesses? Yelp? Angie’s List? Groupon? Groupon just announced the launch of 7 million new merchant listings called Pages; “making Groupon the first place to go for ratings, tips, money-saving opportunities and other useful information for local businesses in the United States.” I don’t know about the “first place” part, but it’s a nice try. This is the merchant page for Adventura. It’s cleaner than the Yelp page and the long, Groupon header makes it easier to focus when you hit the…
 
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    Marketing Interactions

  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
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    AttentionMax

  • World’s Best Hot Sauce Recipe

    Max Kalehoff
    25 Oct 2014 | 8:07 am
    I love chile peppers. I have eight varieties growing in my garden. I cook with them and eat them straight. I also love hot sauces. We keep about eight different kinds on a tray on our dining table, like Sriracha, Cholulu, Thai chile, Frank’s and so on. So you can understand I enjoy concocting hot sauces as well. I have a few good recipes, though I invented one which is undeniably everyone’s favorite. We’ll call it Max’s Hot Sauce. The response is always the same: “Complex flavors. Balanced. Strong heat yet not overpowering. Delicious. Can I have the…
  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
  • Kayak Fishing

    Max Kalehoff
    6 Sep 2014 | 4:26 pm
    Since I was a toddler, I’ve fished Long Island Sound waters most seasons from an outboard runabout. Common catches include bluefish, striped bass, flounder, fluke and (undesirable) sea robins. I always wanted to try reeling in bluefish and stripers from a sea kayak with light tackle. It seemed like a more immersive and vulnerable thrilling method of fishing. You can drift naturally right at the surface, and maneuver easily in shallow and rocky shorelines. I also liked the idea of quickly strapping a light, seaworthy vessel to the top of my car at a moment’s notice, and launch…
  • USPS Paddles The Scenic Route

    Max Kalehoff
    30 Aug 2014 | 6:24 am
    When you think of paddles, you think of scenic outdoors while traveling efficiently and elegantly through water. Though this is a different sort of paddling trip. Last weekend, I ordered online a paddle for my ocean kayak, and it was shipped via USPS Priority Mail 1-Day. I’m not an efficiency expert. I don’t know much about shipping and logistics. Yet the route my paddle took just doesn’t look right. At four days (and counting), the delivery didn’t meet the “1-Day” promise. Here’s a screenshot of  my paddle’s tracking information,…
  • Whatever Pleases You (On Your Personal Blog)

    Max Kalehoff
    28 Aug 2014 | 4:32 am
    “There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you.” That’s according to Fred Wilson, in an essay about a New York renaissance in personal blogging. I agree. I write on this website about things that please me — my work, my family and interests like sailing, farming, cooking and Costco. Shakeshack Singles please me, so I chose to include one as the feature image of this post. Sometimes I decide to switch the visual themes around. Sometimes it pleases me to do or publish nothing…
 
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    Rescue Marketing

  • Has your client list heard from you lately?

    Mark Riffey
    20 Oct 2014 | 3:23 am
    As we head into retail’s peak shopping season, the big question is “Will my clientele buy…again?” Have you had any contact with them since last November or December? The people spending money are in your client list, right? Client list? If they aren’t on your client list (or you don’t have one), how would you tell them important news when they aren’t on your site or in your store? Without an accurate list, the only way to attempt to reach them is by spending a ton of money on advertising that isn’t guaranteed to reach your existing clients.
  • Selling to everyone

    Mark Riffey
    13 Oct 2014 | 3:37 am
    Selling isn’t about the shine; it’s about what happens when the shine has worn off. Will your (or your clients’) management will think positively of you a year from now because of an investment you championed? They’d better. Sales calls: How they react What’s your reaction when a salesperson calls? Are there any salespeople who stand out from the crowd that you don’t want to talk to? If you’re a salesperson and you don’t get sales calls, ask around your company about the nature of the sales calls your management receives. You could learn a lot…
  • Does your business reality match theirs?

    Mark Riffey
    6 Oct 2014 | 4:28 am
    If you happen to pay attention to any of the business turnaround reality shows on TV (I see them on rare occasions), you’ll know that the pattern is the same for most of them – regardless of the type of business. Typically, there are some quality and cleanliness problems, a management issue or two (or five),  a lack of performance that’s often attributable to training and consistent systems and processes, and last but not least, a lack of attention to the numbers. In some rare cases, the businesses seem to be more of a hobby or an escape than an actual business – a…
  • Constraint and risk avoidance

    Mark Riffey
    24 Sep 2014 | 2:39 am
    How do you manage constraints and risks? The two significantly impact your company’s ability to stay alive, much less grow. Constraints appear in many different forms: people, equipment, capital, cash flow and mental bandwidth are just a few. “Being constrained by hardware actually makes it impossible to do the things that you want to do as a business.” – Amazon.com CTO Werner Vogels. Computer server hardware and manufacturing gear like a CNC machine or 3-D printer speeds are constraints that could prevent you from keeping up with demand, much less expanding how much…
  • Big Data, Small Business

    Mark Riffey
    22 Sep 2014 | 2:09 am
    Last week, we talked about questions. Questions tend to produce answers and more questions, which can result in a pile of stuff that overwhelms a small business. As a business and client base scales, these questions produce data that you can use for guidance, decision making and to ask even better questions. Again, this can result in a pile of stuff (data, in this case) that overwhelms a small business. A common reaction to this phenomena is to ignore the data, or to be so overwhelmed by its volume that you can’t discern anything from it. Entrepreneurs tend to want to do it all and if…
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    Adverblog

  • Samsung Cover Shoot – Be the Photographer

    Mark
    25 Oct 2014 | 8:44 pm
    Ever fancied yourself as a fashion photographer? Well now’s your chance to get behind the lens with Samsung. Users can slip into the role of photographer with supermodel Ronja Furrer, choosing between different poses/outfits and taking hi-res images. Any of the 6300 video frames is a possible cover shot. Get shooting Visit the site here
  • Potty-Mouthed Princesses Drop F-Bombs for Feminism

    Mark
    23 Oct 2014 | 7:36 pm
    Here’s an ad for discrimination that features little girls spouting the F-word while wearing princess dresses. T-shirt company FCKH8 has the kids colourfully making statements about sexism, such as “Women are paid 23 percent less than men for the exact same fucking work” and “My aspirations in life should not be worrying about the shape of my ass.” The premise is that inequality is far more offensive than profanity.
  • Everyone wants a bit of Gisele #iwillwhatiwant #theonethatiwant

    Bridget
    16 Oct 2014 | 6:44 pm
    Supermodel Gisele Bundchen seems to be the flavour of the month, recently starring in two high profile campaigns for Chanel No.5 and Under Armour.  Both campaigns sign off with hashtags (#theonethatiwant for Chanel and #IWILLWHATIWANT for Under Armour). The #IWILLWHATIWANT hashtag is more central to the concept in the Under Armour campaign as we see Gisele punching, kickboxing and planking whilst negative (and some positive) social commentary is projected on the walls of her workout space.  There’s also a ‘realtime’ experience available here iwillwhatiwant.com/gisele…
  • A plea from Sarah Silverman to close the gender wage gap

    Bridget
    14 Oct 2014 | 6:40 pm
    Sarah Silverman self declared “writer, comedian and vagina owner” is back with another provocative (NSFW) video taking on the issue of the gender wage gap. Silverman uploaded this video last week to raise awareness and offer up a few tongue in cheek solutions from gender reassignment surgery through to crowd funding the ridiculously big total amount of the wage gap : $29,811,746,430,000. Silverman explains in the video “Every year, the average woman loses around $11,000 to the wage gap. Over the course of the working years of her life, that’s almost $500,000.
  • GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

    Bridget
    12 Oct 2014 | 9:26 pm
    Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE’s new connected smart bulb called Link. Great costumes, weird characters, cheesy background music, bad onscreen typography and a fantastic script all pull together to make an entertaining over-the-top informercial that hits off against all the product features & benefits in addition to it’s high entertainment value.  Everything maps up to the campaign signature “Enhance your lighting”. I love the little details and quirks including the…
 
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    All You Need Is A Good Idea!

  • Open at your own risk

    Jay H. Heyman
    23 Oct 2014 | 7:20 am
    In a world where packages provide stern safety warnings — Do not accept if seal is torn. Please use by yesterday. Fresh until stale. Tamperproof seal — where the government keeps track of expiration dates, and where items are packaged in such a manner that scissors, knives and teeth are the tools necessary to successfully to remove the contents, there is one amazing anomaly. My daily morning English muffin. As delighted as I am to note that the nooks and crannies are still there after all these years, the packaging seems a throwback to the time when milk came in bottles, and seltzer was…
  • Clichés can work just fine

    Jay H. Heyman
    20 Oct 2014 | 7:05 am
    We all attempt to avoid clichés when we’re writing. Old, tired phrases and idioms lead to ideas going unnoticed; the thought is so familiar it is glossed over, its content ignored. Ahh, but those wonderful exceptions. If you can take a well-known phrase, and rely on its very familiarity to more quickly make your point, then it can work very well. Years (decades) ago, I used this technique for a campaign for General Mills’ Total breakfast cereal. There was an expression going around at that time, “Today is the first day of your life.” To which I just added, “Start it right with…
  • Is your coffee good cup after cup?

    Jay H. Heyman
    16 Oct 2014 | 7:34 am
    Some coffees are good to the last drop. Some are heavenly. Some are the best part of waking up. And you probably can name the brands behind each campaign. But I defy you to identify the coffee brand that is paying for this ad. It probably cost a lot of beans (pun intended), but it’s as bland as decaf. Now we know how difficult it is to own a look, or a logo, or a tag line. But most coffees already have their own identity. So when your only text is as dull as “Say good morning to a good day with a coffee that’s good cup after cup,” well, someone is not really trying very hard. And I…
  • Why do we celebrate Columbus day?

    Jay H. Heyman
    13 Oct 2014 | 7:36 am
    (Photo credit: Wikipedia) Today is Columbus day, when we celebrate a man “discovering” an island—The Bahamas—already populated with tons of people, while seeking and avowing he had indeed found a shortcut to India. This very funny clip explains it all. HBO does not allow it to be embedded, but it is well worth viewing.And HBO would prefer I mentioned, ALL RIGHTS BELONG TO HBO. ALL CREDITS TO "LAST WEEK TONIGHT" SHOW. Enjoy. Related articles Chicago's Columbus Day Parade 2014
  • Jerry Seinfeld is not being funny.

    Jay H. Heyman
    9 Oct 2014 | 6:50 pm
    Cover of Jerry Seinfeld My entire working career has been in advertising, from my early days in the mailroom (yep, that’s really how you once started), to opening my own agency. I have always enjoyed the creativity, been good at it, and never knowingly made someone—subliminally or otherwise—buy something they didn’t want. And now that I have told you more than you might ever want to know, let me add that I have never seen a full episode of Seinfeld, though I do enjoy Comedians in Cars Getting Coffee. But when Jerry Seinfeld receives an advertising award, and states in his acceptance…
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    Seth Godin's Blog on marketing, tribes and respect

  • The dorm-room startup mindset

    Seth Godin
    25 Oct 2014 | 2:03 am
    "Selling enough records to make another record." Rick Rubin started DefJam in his NYU dorm. Steve and I built TSR in Curtis Hall, and I went on to build my publishing business in my wife's dorm at NYU. It happens more than you might guess, and the reason it works is something you can use, even if you're not in college or living in a dorm... You sell enough records to make another record. You're not trying to sell the company or to make a huge payroll or to make sure the stock options are in place. You're building something. The only way to build something when you don't have money to invest…
  • Flags and mascots

    Seth Godin
    24 Oct 2014 | 2:29 am
    They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out. But they are not us. They are not real. Just symbols. Don't win the game for the wolverine, don't root for one side because of the orange stripes on their flag. That's obvious. But sometimes, a human being is a stand-in for a mascot, and when he misbehaves or disappoints, we confuse his role with what we stand for. We defend him as if we're defending ourselves, because he's a symbol. Symbols don't do anything. People do. We do.        
  • Handshakes and contracts, the future and the past

    Seth Godin
    23 Oct 2014 | 1:55 am
    If you lease a car, borrow money for school or engage in some other complex transaction, there's a contract to sign. It's filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little as it can (and make you responsible for as much as it can). This sort of contract has evolved into a battle, an effort to get something now and deliver as little as possible later. Loopholes and fine print are there for a reason, and it's not to make you happy. Contracts like this are about the past. "We agreed on this, go read your copy, we don't care…
  • Taking the plunge

    Seth Godin
    22 Oct 2014 | 2:40 am
    Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've made something. You've committed and you've finished. And then you can do it again, but louder. And larger. It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
  • Biggest vs. best

    Seth Godin
    21 Oct 2014 | 2:13 am
    There's not much overlap. Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular. The best restaurant, Seinfeld episode, political candidate, brand of beer, ski slope, NASDAQ stock, you name it. Compare them to the most popular. Big is a choice. So is best.        
 
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    Ogilvy Blog Aggregator

  • Will automation kill creative and marketing agencies?

    24 Oct 2014 | 2:31 am
    What happens when marketing automation services are combined with site optimisation platforms, retargeting and CRM solutions? So imagine the best of eloqua, monetate, outbrain, adobe, salesforce or whoever building an end to end solution to engage consumers. Don't think they wont, they have started already.Clients will understandably be seduced by the ability to test, learn, respond in real time. No need for strategy as that rarely survives a smack in the face (Mike Tyson). It will be short term continuous tactical optimisation. It will be personalised. And it will probably work.
  • Et si l’intégration se structurait aussi autour de la gestion de la réputation ? Tribune de Eric Maillard

    23 Oct 2014 | 8:25 am
    RP : « Rassemblons les stratégies médias sociaux et médias traditionnels »   Tribune de Eric Maillard, directeur général d’Ogilvy Public Relations dans le magazine STRATEGIES     Faire la démonstration de la dimension incontournable des médias sociaux dans les pratiques marketing en général et les relations publics en particulier n’est plus exactement l’enjeu en 2014. Tribune d’Eric Maillard, directeur général d’Ogilvy Public Relations. La prise de conscience sur les réseaux sociaux est-elle généralisée ? Oui. Les organisations se…
  • Dough deewaane

    21 Oct 2014 | 2:58 pm
    Meditation - tick.Prayer - tick.Workout - tick.Staying sober - tick.Bright start - tick. Dough has been the theme of the morning thus far. Woke up at 4;00 am again. Cant seem to sleep beyond 6 hours. And then not being a morning person leaves me clueless/ restless waking up so early. But I'll keep that 'insomnia' challenge for a separate blog. The day began with an email approval from the Lankan client approving my 80k fee. Not bad for 2 nights work.* A few more clients and this could be a good gig.Then, Zuri woke up at 6am asking for parathas. Yes, parathas. Thank god for youtube. It's…
  • Day One

    19 Oct 2014 | 8:25 pm
    And so it begins.This will be an interesting journey.What's different? At least this time, I'm AWARE that a journey is beginning.Growing up was just about tumbling around and getting scraped, dusting the wound, and then getting back up and running again.Marriage and mid 20s was more of a "damn, now what train did I board again??"When the kids were born, it was like "Err Pilot, I'm trying my best to keep the draught out but....I think we're missing a wing.. or two. What was that? Sorry can't hear you over the blast I just heard from the fuel tank underneath...hello, Pilot? Helloo?"Anyway.Now,…
  • The future of retail – What digital will do next for commerce

    19 Oct 2014 | 11:24 am
    Back in July of this year, while schoolchildren dreamt of holidays and commuters sweated their way to work, management consultancy McKinsey sat down with president of eBay Marketplaces Devin Wenig. The interview is above; we’re going to pick on some highlights below as Wenig pontificated on the future of bricks and mortar stores, the change needed in marketing, the fallacy of big data and what will make for good competitive advantage over other retailers in the months and years to come. Often with talking heads the output can be generic and anodyne. Wenig though offers some insightful…
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    Marketing.fm

  • People, Product and Process – Courage b

    info@marketing.fm (www.Marketing.fm)
    22 Oct 2014 | 5:14 am
    On the show The Profit the host, Marcus Lemonis, talks about people, product, and process being the most important aspects to any business. So when the 2014 premiere episode actually featured my close friends The Goureau’s and their business Courage b, so it was a great time to write about my thoughts on the show.  I am a huge fan of The Profit and have been watching since the beginning.  There is something about going to a struggling business and turning it around that appeals to me and feels much better than typical reality tv. I could not be more proud of Noemie, Stephanie, and…
  • Tools I use: TextExpander

    info@marketing.fm (www.Marketing.fm)
    20 Oct 2014 | 6:30 am
    A few years ago a friend recommended I take a look at a mac tool called TextExpander that is a quick way to type things with a shorter code.  It is along the same lines as having a canned response to emails that come in often.  The benefit is that TextExpander runs in the background and works anywhere you get a cursor prompt.  The nice things for teams is that you can create custom text that everyone can use and always be sharing the most up to date information. Below is an example that I hope brings this to life as well as a picture of our shared TextExpander folder that I host.  You can…
  • The Battle for the Default Way

    info@marketing.fm (www.Marketing.fm)
    14 Oct 2014 | 5:15 am
    I recently finished reading the Everything Store about Amazon and can highly recommend it. It’s a business book, but also tells the amazing story about how Amazon came to exist and the way in which they battled through tough internal and external problems. One theme throughout the book is the focus on being the default way in which people shop online. Each business decision made seems to reinforce the foundation of amazon as the default way to shop – for ANYTHING and EVERYTHING. I know many talk about the frugality of Amazon and the process oriented company, but I think the…
  • Building the Sales Machine Event: Steli Efti – CEO of Close.IO

    info@marketing.fm (www.Marketing.fm)
    7 Oct 2014 | 4:21 am
    Every quarter or so I help co-organize an event called Building the Sales Machine focussed on getting together the people in NYC who are building great sales organizations.  Whether its a small startup or a scaling sales enterprise, we cover a wide variety of topics. I had the pleasure this time around of hosting Steli Efti who is the CEO of Close.IO. I got the pleasure of meeting Steli by becoming a customer, getting the Foursquare local team up and using his software. Our events are really focussed on tactical advice and a “no fluff” style of interview that I hope you enjoy.
  • Announcing the Jobs52.com experiment: a new way for employed people to find their next job

    info@marketing.fm (www.Marketing.fm)
    6 Oct 2014 | 5:01 am
    I know a lot of people looking for a new job — almost all of them are currently employed. To try to solve this problem a friend and I launched Jobs52.com Why? On a weekly basis I hear from old friends, colleagues, and folks just looking for advice on how to get to their next job. I try to be helpful, point them to my thoughts on the subject, and give them my advice. Over the past 6 months or so this has picked up so much that I started asking more and more of these job hunters what they were looking for, how they went about their search, and how I could best help them figure out what…
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    Hard Knox Life

  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
  • You need to learn the rules of the playground first-hand

    Dave Knox
    29 Sep 2014 | 6:10 am
    A few weeks ago, I was invited to give a talk to a large financial services firm that was having an off-site for one of their divisions.  The audience was a group of 60+ marketers that had gathered for a three-day meeting on a variety of topics.  I was there to talk about innovation and how a company could leverage digital as a key driver.  During the Q&A that followed, one of the marketers in the audience asked about keeping up with all the new digital platforms that are launching.  In particular, she wanted to know how important it is for marketers to have first-hand experience…
  • Looking Back: The Birth of The Brandery

    Dave Knox
    11 Mar 2014 | 11:52 am
    This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in venture capital.  Or that Over the Rhine would have been reborn on the back of these entrepreneurs. So as this year’s applications start to roll in on AngelList and F6s, I find myself being a bit nostalgic in wanting to answer the question that I’m often asked: “How did The…
 
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    Lip-Sticking

  • Your Power is in Your Voice #womenofpower

    Yvonne
    4 Oct 2014 | 6:50 am
    by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to me, through the miles between us, the phone line, the very air separating us. "I agree," I said, without anywhere near as much impact, I am sure. We talked business. We talked personal lives. We laughed. We shared a few stories. We took the frayed edges of our lost connection and began to repair them. The color of our lives improved. We went from gray to red... and variations between.  I find it…
  • Conversation with A Friend #friendshipendures

    Yvonne
    3 Oct 2014 | 10:57 am
    Dr Lorie Huston and Yvonne at WIPIN by Yvonne DiVita   #friendshipendures “This is an amazing event,” she said as we met in the narrow hall of the exhibit area for BlogPaws Denver, 2010. Her blue eyes sparkled like a sunny afternoon in June. I have to admit, I was pleased with all the praise coming our way. The event was the second BlogPaws, here in Denver, back in our launch year. I remember the conversation so well because having someone of the stature of Dr. Lorie Huston compliment you is not something you forget. “Thank you,” I said. We shook hands. We talked a bit more about why…
  • Blogging is So 1999!

    Yvonne
    30 Sep 2014 | 12:43 pm
    by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. I wonder how St. Nick celebrates - does he just crash and heave a big sigh, and wait for his wife to bring him a beer? #thingsthatmakeyougohmmmm Over the last two years, as I've worked more intimately in blogging and programs with brands, over at BlogPaws, my emerging and strong community of pet people who blog or tweet or just connect…
  • #Sunisforshining Don't Let the Sun Catch You Crying

    Yvonne
    26 Sep 2014 | 10:31 am
    by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. The incident causing this statement arose from an event that had happened several weeks prior. The person making the statement had worked with a competitor, a big competitor, to devise some online content that she now wanted ME to share.  I was surprised. I was confused. I was ... slowly, a bit angry. "I'm here,…
  • Can We Trust Women Empowerment Ads?

    Yvonne
    22 Sep 2014 | 7:45 am
    Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary maker Lauren Greenberg, has been hailed as an empowering one for both genders by proving that perceptions of what women can and cannot do are vastly man-made. The ad joins a growing list of them that highlight strong, powerful women who are comfortable in their own skin, including those from brands…
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    David Meerman Scott - Web Ink Now

  • Grain Surfboards Builds Success by Following the Grateful Dead

    David Meerman Scott
    22 Oct 2014 | 6:59 am
    Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
  • How to Turn your Products into Experiences

    David Meerman Scott
    20 Oct 2014 | 9:36 am
    In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition. I’ve got most everything I need product wise.  Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”. But I do spend money on experiences!
  • Sales Managers Must Adapt to the New Rules of Selling

    David Meerman Scott
    14 Oct 2014 | 6:51 am
    In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
  • Cold Calling is Dead

    David Meerman Scott
    8 Oct 2014 | 11:00 am
    My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies. My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street…
  • WaterField Designs great products and great web content

    David Meerman Scott
    2 Oct 2014 | 2:17 pm
    Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the workmanship and quality is outstanding. The coolest thing about their products is that they all made in the United States – in San Francisco!” Mike was right to turn me on to WaterField Designs. The moment I reached the WaterField Designs site I was hooked
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    Online Marketing Blog - TopRank®

  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

    Lee Odden
    23 Oct 2014 | 4:05 am
    Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank. It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses…
  • 3 Ways to Optimize Your Brand’s Social Media Marketing Success

    Lee Odden
    21 Oct 2014 | 10:25 am
    While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business…
  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
 
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    Ads of the World™

  • Israel Cancer Association: Mother & daughter, 2

    ivan
    24 Oct 2014 | 10:14 am
    What else do your genes have in store for you? Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances. Advertising Agency: Gitam, Israel Executive Creative Director: Shani Gershi Creative Director: Sagi Blumberg Art Director: Tamar Dvir Copywriter: Ran Allon Photographer: Itay Reiss Account Managers: Reut Doron, Tal Nir Planner: Hila Tamir Studio manager: Meirav Peled Account Executives: Adar Musai, Eliran Benyamini Retoucher: Alex Melik Adamov, Tom Hahn Production Manager: Omer Kandel Producer: Sarit Yechezkel Make up artist: Hila…
  • Israel Cancer Association: Mother & daughter, 1

    ivan
    24 Oct 2014 | 10:14 am
    What else do your genes have in store for you? Do you have a family history of breast or ovarian cancer? You can reduce the risk and increase your life chances. Advertising Agency: Gitam, Israel Executive Creative Director: Shani Gershi Creative Director: Sagi Blumberg Art Director: Tamar Dvir Copywriter: Ran Allon Photographer: Itay Reiss Account Managers: Reut Doron, Tal Nir Planner: Hila Tamir Studio manager: Meirav Peled Account Executives: Adar Musai, Eliran Benyamini Retoucher: Alex Melik Adamov, Tom Hahn Production Manager: Omer Kandel Producer: Sarit Yechezkel Make up artist: Hila…
  • Health Canada: Marijuana

    ivan
    24 Oct 2014 | 10:08 am
    Advertising Agency: Ogilvy Montréal, Canada Creative Directors: Martin Gosselin, Gavin Drummond Art Director: François Léandre Copywriter: Mathieu Roy Account services: Lina Castrechini, Sophie Rivet Production: Nycole Lemonde Director: Christian Langlois Production: Céline Cellier / Les enfants Music: XS Music Postproduction: Fly Studio Sound design: La Majeure Studio Published: October 2014
  • Health Canada: Prescription drugs

    ivan
    24 Oct 2014 | 10:08 am
    Advertising Agency: Ogilvy Montréal, Canada Creative Directors: Martin Gosselin, Gavin Drummond Art Director: François Léandre Copywriter: Mathieu Roy Account services: Lina Castrechini, Sophie Rivet Production: Nycole Lemonde Director: Christian Langlois Production: Céline Cellier / Les enfants Music: XS Music Postproduction: Fly Studio Sound design: La Majeure Studio Published: October 2014
  • WWE 2K15: Do not go gentle

    ivan
    24 Oct 2014 | 10:03 am
    Advertising Agency: barrettSF, San Francisco, USA Creative Director: Pete Harvey Senior Copywriter: Brad Phifer Senior Art Director: Brad Kayal Producer: Nicole Van Dawark Managing Director: Patrick Kelly Account Director: Brittni Hutchins Account Manager: Jillian Gamboa Sr. Proofreader: Russell Mania Production Company: Caviar Director: Hugo Stenson Director of Photography: Larkin Seiple Head of Production: Kelly Bowen Executive Producer: Kim Dellara Executive Producer: Jasper Thomlinson Line Producer: David Robertson Editor: Eddie Ringer Assistant Editor: Dustin Leary Animator: Tom Yaniv…
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    adland.tv - all the adnews not fit to print

  • Picpedant: battling copyright infringement, twitter spam and false info with snarky corrections

    Dabitch
    24 Oct 2014 | 10:30 pm
    Picpedant is twitter's photo superhero, swooping down on the countless "Funnypix","Amazingpix","Historyinpix" and similar spammy twitter accounts, that everyone and their aunt can't help but retweet. Please don't retweet that crud, you are only helping spammers get a foothold. The pic-bots bother me, not just for their lazy scraping and copyright infringement, but also for "polluting" otherwise sensible streams with (often false) junk. Adland:  digital Read more about Picpedant: battling copyright infringement, twitter spam and false info with snarky corrections Add new comment
  • Audi Q3 "Tight parking" (2014) :45 (Canada)

    kidsleepy
    24 Oct 2014 | 9:20 pm
    Not sure how it is in other countries but in North America, Audi seems to be the advertising vehicle of choice. I'm not sure why except for the fact that it is expensive and advertising people like to conform. Country:  Canada Commercials:  Automotive Read more about Audi Q3 "Tight parking" (2014) :45 (Canada) Add new comment
  • Healthy Cat: ökocat litter "Meet Rufus" (2014) 3:00 (USA)

    kidsleepy
    24 Oct 2014 | 9:10 pm
    Healthy Cat's ökocat litter is the cat litter that cats prefer. Or at least what people dressed like cats prefer? Country:  United States Commercials:  uncategorized Read more about Healthy Cat: ökocat litter "Meet Rufus" (2014) 3:00 (USA) 1 comment Add new comment
  • VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India)

    Dabitch
    24 Oct 2014 | 4:46 am
    This film by Vinil Mathew starring Madhuri Dixit for VogueEmpower #StartWithTheBoys tackles the issue of domestic violence from a different perspective. We watch baby boys, raised all their lives to not cry with the phrase "boys don't cry". Country:  India Commercials:  PSA & Public Interest Read more about VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India) Add new comment
  • Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland)

    kidsleepy
    23 Oct 2014 | 9:00 pm
    Finally someone has done what we've always done--namely taking lyrics from songs and saying them as if it were regular communication. Very weird and very funny. Country:  Finland Commercials:  Entertainment Read more about Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland) Add new comment
 
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    Marketing & Strategy Innovation blog

  • Cognitive Funnels, Powerful Call-to-Action, More… Roger’s Picks

    admin
    13 Oct 2014 | 6:33 am
    This reading isn’t required… but you’ll miss out if you don’t read at least a few of our top picks for the week! Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingweb resourcespersuasioncopywritingmotivation
  • Linking CX Strategy to Corporate Strategy & Brand Values

    admin
    13 Oct 2014 | 6:17 am
    How do you link your customer experience strategy with your corporate strategy? As many of you know, earlier this week we celebrated the second annual CX Day, a day to celebrate both customers and the professionals who work tirelessly to improve the customer experience. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: brand valueAnnette Franz Gleneickistrategycustomer experiences
  • Frameworks for Understanding the Future of Work

    admin
    12 Oct 2014 | 1:47 pm
    Technology is changing work. It’s changing labor. Some imagine radical transformations, both positive and negatives. Words like robots and drones conjure up all sorts of science fiction imagination. But many of the transformations that are underway are far more mundane and, yet, phenomenally disruptive, especially for those who are struggling to figure out their place in this new ecosystem.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: workworkplacedanah boydtechnologyfuturechange
  • Peter Thiel’s 4 Rules for Creating a Great Business

    admin
    11 Oct 2014 | 12:53 pm
    In Silicon Valley, the PayPal Mafia reigns supreme. So much so that it is hard to think of any successful technology startup in the last ten years—from Facebookand LinkedIn to YouTube and Yelp—that hasn’t been touched by it in some way. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satellbusiness modelsbusiness ideasbest practicebrand valuebook review
  • The Transformation of Marketing

    admin
    9 Oct 2014 | 2:34 pm
    Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place - one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: marketingchangeDenise Lee Yohn
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    mobileStorm » Digital Marketing Blog

  • Digital Marketers Now Have 12 Billion Targets… and Growing

    Mobile Marketer
    23 Oct 2014 | 6:00 am
    According to the latest data published this week by Strategy Analytics, nearly 12 billion internet-connected devices will be in use worldwide by the end of 2014. “That is equivalent to 1.7 devices for every person on the planet, a ratio which will rise to 4.3 by 2020, when 33 billion devices will be in use,” the report summary notes. As modern technologies continue to evolve rapidly, the number of Internet-capable devices in use will accelerate significantly for the remainder of the decade. Consequently, the researchers explain, the opportunity to market to owners of these devices…
  • IAB: Digital Ad Revenues Hit Historic High in First Half High of Year

    Mobile Marketer
    22 Oct 2014 | 6:00 am
    Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15 percent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter 2014 internet ad revenues rose to $11.7 billion, representing a 14 percent year-over-year increase, up from $10.3 billion in Q2 2013, noted the official report summary. Highlights from the full report’s…
  • MMA: Smartphone Penetration to Top 80% Within a Decade

    Mobile Marketer
    21 Oct 2014 | 6:00 am
    Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing Association, all signs point to domestic smartphone penetration topping 80% within a decade. At present, U.S. smartphone penetration stands at 51.8%. Last month, the MMA released its newest report titled “How Big is the Mobile Marketing Opportunity.” Impressively, the report suggests that global ad spend could reach as much…
  • Mobile Transactions Encouraged By Effective Mobile Marketing, Responsive Design

    Mobile Marketer
    20 Oct 2014 | 6:00 am
    At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When provided with a valuable and relevant offer, enticement, coupon or invitation delivered via SMS, in-app message, or mobile-optimized email, consumers are inclined to act fast. And, once again, there’s never been a larger pool of mobile consumers who do exactly that — act fast to purchase the products and services…
  • Small Business Marketing: To Spend or Not to Spend? And How Much?

    Mobile Marketer
    16 Oct 2014 | 6:00 am
    How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I spend on marketing?’ is one of the questions I get asked the most. Is 10 percent of my total revenue too little? Is 20 percent too much? Unfortunately, the rules are not hard and fast,” writes Abrams. In lieu of answers, many small businesses try a scattershot approach which is deadly. “Most small-business owners…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Go for your goals

    Toronto Marketing Blog
    20 Oct 2014 | 6:31 am
    Go for your goals was previously published in The Pulse - Ontario Association of Naturopathic Doctors, Fall 2014, Issue 75. Working hard on whatever comes through the door isn’t the same as going for your goals. So, if that’s what you’ve been doing, you can’t really say that you’ve been failing to meet them… can you?  And while it may be taxing enough to run a naturopathic practice let alone to find the time for additional managerial activities, consider this: Goal setting and planning may be the best investment you’ll ever make in time management. Before we…
  • How deep is your medical clinic's brand?

    Toronto Marketing Blog
    17 Oct 2014 | 8:28 am
    Today I'm taking it easy, recovering from gum surgery. For those of you that have undergone this procedure, you can empathize that it's not over until the sutures are gone! Interestingly, throughout the experience, I noticed my thoughts travel beyond my own discomfort to a closer examination of the depth of my dentist's (and client's) brand.  Not surprisingly, I guess, since I don't often have the opportunity to experience my client's services as the actual client. Here's what I noticed:Every single time the clinic 'did' (in service) what the clinic 'said' (in…
  • Is your law firm delegating effectively?

    Toronto Marketing Blog
    15 Oct 2014 | 8:17 am
    As part of the ongoing planning work that I've been doing with Wise Law office (introduced with my article about law firm retreats and Garry Wise's live tweets from the event!), we have now embarked on a lunch and learn series. Rachel Spence, Law Clerk at the firm, kicked things off with a session on delegation. Here are a few of the key points covered:Why might people resist delegation?Delegator: Poor performance on the part of the delegatee will make the delegator look bad. If time frees up he / she may have to take on unfamiliar tasks. One's contributions will no…
  • Lack of focus, message can kill plan

    Toronto Marketing Blog
    6 Oct 2014 | 9:03 am
    Lack of focus, message can kill plan was previously published in The Bottom Line, Mid-September 2014. Considering the chances of failure for marketing plans — 50 to 75 per cent of the time by some estimates — firms could be excused for thinking it looks a bit more like a gambler’s game than a business decision.So, how can accounting firms beat the odds of low marketing return? Three steps: avoid themost common mistakes, accurately assess performance and revitalize the plan.Common mistakesThe first step is to avoid the nine most common marketing mistakes.No research – Most…
  • Cyclists, here's the greatest sticker!

    Toronto Marketing Blog
    15 Sep 2014 | 6:53 am
    We're going off topic today folks! I found this sticker on a bike path (sorry, I can't remember where but I will post an update when I see it again) and I HAD to stop and take a photo. I figured my fellow Toronto cyclists would appreciate this. The address is too small on the photo but I think it says globalaware.org. As an aside (I guess the marketer in me has something to say after all!), if you use promotional materials for your practice, make sure the web link and other contact details are large enough for its many uses... intended and otherwise. - Sandra Bekhor,…
 
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    David Airey, graphic designer

  • How to persuade

    David Airey
    24 Oct 2014 | 12:43 pm
    Relevant to my last post… “[Bill] Bernbach and his legions created product ads that connected both rationally and emotionally. More often than not every frame of the TV spot or every visual in the print ad featured only the product. Today it seems most every ad is an ad for the category. The new Beats headphone ads are a perfect example of this. I’m supposed to buy Beats because a well-muscled superstar does? Really?” That was George Tannenbaum on his blog. George shared this ad (below) by Carl Ally (1924-1999). It’s from the Bernbach era, when advertising wasn’t…
  • Remember those great Volkswagen ads?

    David Airey
    21 Oct 2014 | 3:25 am
    The Volkswagen advertising campaign of the 1960s and 70s is said to be the greatest and most influential ever created, acclaimed as “the campaign of the century” in the Millennium editions of Time Magazine and Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of the campaign by DDB (Doyle Dane Bernbach). From left to right, DDB founders Ned Doyle, Maxwell Dane, Bill Bernbach (photo via Adweek) First published in 1982, the book has been enlarged (364 pages) and updated for the 2014 edition by authors Alfredo Marcantonio, David Abbott, and John…
  • Is success luck of the draw?

    David Airey
    14 Oct 2014 | 9:11 am
    Design Sellout’s Rae Hamilton asked me a few questions for this interview. Photo by OKNOVOKGHT Here’s one. Rae: There are certainly instances where people with (arguably) less talent, become creative icons, and people with incredible skills never make it past that 9-5 Art Director title. Do you believe there is a factor that leads a designer to be successful or not successful, or is it essentially the luck of the draw? Perhaps earning one big client, landing one significant interview, or meeting one right person? Me: All our successes have an element of “right place, right…
  • From the reader #25

    David Airey
    6 Oct 2014 | 9:01 am
    “Every project starts with a brief. “But very few projects end up with exceptional results. Why?” Briefly — top creative talents share thoughts on the brief. Excellent job, Tom. Deiter Steffmann’s type collection of Blackletter is free to download. Quipped by Doug. Photo by Ampersanden Bob Hoffmann on that shiny old object still going strong, “Radio dominates time spent with all media except live tv among US adults.” Some early entries into the 2014 National Geographic Photo Contest, on The Atlantic. Hitachi Seaside Park contains 4.5 million Nemophila flowers, by…
  • Ask me anything #1

    David Airey
    25 Sep 2014 | 5:29 am
    If I misunderstood any of your questions, feel free to pull me up in the comments. Some questions were asked more than once, in which case I’ve quoted the first person who asked. And thanks very much for taking the time. Photo by walknboston 1/ How do you feel the surge of social-media and internet dependence has changed the way we brand? — Duane Doogan Not very much. The principles are the same — create something appropriate, distinctive, memorable, and ideally emotive. 2/ What gave you the courage to work for yourself? — Tracey I brought my old employer along as my first client.
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    adland.tv - all the adnews not fit to print

  • Picpedant: battling copyright infringement, twitter spam and false info with snarky corrections

    Dabitch
    24 Oct 2014 | 10:30 pm
    Picpedant is twitter's photo superhero, swooping down on the countless "Funnypix","Amazingpix","Historyinpix" and similar spammy twitter accounts, that everyone and their aunt can't help but retweet. Please don't retweet that crud, you are only helping spammers get a foothold. The pic-bots bother me, not just for their lazy scraping and copyright infringement, but also for "polluting" otherwise sensible streams with (often false) junk. Adland:  digital Read more about Picpedant: battling copyright infringement, twitter spam and false info with snarky corrections Add new comment
  • Audi Q3 "Tight parking" (2014) :45 (Canada)

    kidsleepy
    24 Oct 2014 | 9:20 pm
    Not sure how it is in other countries but in North America, Audi seems to be the advertising vehicle of choice. I'm not sure why except for the fact that it is expensive and advertising people like to conform. Country:  Canada Commercials:  Automotive Read more about Audi Q3 "Tight parking" (2014) :45 (Canada) Add new comment
  • Healthy Cat: ökocat litter "Meet Rufus" (2014) 3:00 (USA)

    kidsleepy
    24 Oct 2014 | 9:10 pm
    Healthy Cat's ökocat litter is the cat litter that cats prefer. Or at least what people dressed like cats prefer? Country:  United States Commercials:  uncategorized Read more about Healthy Cat: ökocat litter "Meet Rufus" (2014) 3:00 (USA) 1 comment Add new comment
  • VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India)

    Dabitch
    24 Oct 2014 | 4:46 am
    This film by Vinil Mathew starring Madhuri Dixit for VogueEmpower #StartWithTheBoys tackles the issue of domestic violence from a different perspective. We watch baby boys, raised all their lives to not cry with the phrase "boys don't cry". Country:  India Commercials:  PSA & Public Interest Read more about VogueEmpower - Start with the boys / Boys don't cry - (2014) 2:00 (India) Add new comment
  • Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland)

    kidsleepy
    23 Oct 2014 | 9:00 pm
    Finally someone has done what we've always done--namely taking lyrics from songs and saying them as if it were regular communication. Very weird and very funny. Country:  Finland Commercials:  Entertainment Read more about Radio Aalto "Let The Music Do The Talking" (2014) 2:17 (Finland) Add new comment
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    Osocio Weblog

  • Don’t kid yourself: This FCKH8 video is a t-shirt ad

    Tom Megginson
    24 Oct 2014 | 7:18 am
    When FCKH8 first started making waves online with its four-letter videos, I was intrigued. Hearing people say “fuck” is hardly shocking anymore, but the righteous directness of the approach was fresh. These days, however, the organization is starting to feel not-so-fresh. In September the company, which is actually a for-profit t-shirt company, was accused of profiteering from the 2014 Ferguson unrest with its anti-racism t-shirts. Now, they’re taking heat for this: Author: Tom Megginson
  • UNICEF tells us something we already know and it still surprises us #violencevaccine

    Marc van Gurp
    21 Oct 2014 | 7:00 am
    UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising statement what the make in their new video because of the way of narrating and the lack of stereotypes. The video is the start of the UNICEF UK’s new Children in Danger campaign. They asks the viewer to imagine what it would be like if there was a ‘violence vaccine’ that could protect children and ensure they were safe. Titled A Vaccine for Violence the video focuses on one young victim of gang violence who is seen visiting a chemist in the hope he will be given something that will…
  • Knitting is the new sex without a condom

    Marc van Gurp
    20 Oct 2014 | 3:20 am
    AIDES, the well known French organisation, is doing remarkable Aids awareness campaigns for many years. Mostly they target specific groups like the gay community and youth. With their new campaign which is launched today they speak to all sexual active. No condom? You better go knit. The new campaign includes four films with accompanying print. They are named ‘Pea’, ‘Knitting’, ‘Pearls’ and ‘Puzzle’, evocative names that reveal what the long winter nights can look like….without a condom. Author: Marc van Gurp
  • Wear It Pink - Look Good. Do Good

    Tatjana Vukic
    18 Oct 2014 | 12:22 am
    Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running across cinema, social media and out of home channels during Breast Cancer Awareness Month. Carat used the Genero platform to put out a brief to a global creative community of over 300,000 filmmakers to create pieces of cost-effective, high quality, shareable video content. The video content , either 25 seconds or 55 seconds, based on the themes “look good, do good” or “bored with beige” is promoting the ‘Wear It Pink’ campaign…
  • Little girls hijack age warnings during prime time

    Marc van Gurp
    17 Oct 2014 | 10:40 am
    The latest Plan Belgium campaign was recently featured on TV, in Belgian cinemas and via Preroll on YouTube. The idea is simple and surprising. At the start of a movie (on TV and in cinema) viewers got the age warning that the film is suitable for children over 12 years. After the age warning a girl tells the viewer “I’m too young to watch this movie but old enough to marry.” Within 30 seconds, it is clear that it is about child marriage. Every minute 27 girls are forced into marriage. That’s one every two seconds. Plan Belgium: “The start of a solution is simple:…
 
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    Greg Verdino's Marketing Blog

  • Digital Is the Answer. What’s the Question?

    Greg Verdino
    23 Oct 2014 | 11:27 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Dark Side of Digital

    Ian Patterson
    20 Oct 2014 | 6:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Questions Every CXO Must Ask About Digital

    Greg Verdino
    16 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Do You Have Digital Change Agent DNA?

    Ian Patterson
    14 Oct 2014 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A New Guide To Smart Strategy For the Digital Age

    Greg Verdino
    8 Oct 2014 | 10:25 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Eleven Startups Catch the Next Wave at Muru-D

    Gavin Heaton
    24 Oct 2014 | 12:17 am
    You could hear the noise in the lift on the way up. Over 150 people were packed into the open area of Muru-D, Telstra’s startup accelerator, awaiting the announcement of the ten teams who would participate in the second class of the Muru-D academy. For the teams that were selected, there was excitement. For those that didn’t make it, disappointment. The Muru-D academy is a startup accelerator program supported by Telstra. It offers entrepreneurs $40,000 and six months of business mentoring and active development in exchange for six percent equity in the fledgling business. I joined the…
  • Do CMOs Like to Play the Field?

    Gavin Heaton
    22 Oct 2014 | 4:46 am
    CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former incumbent and half looking towards their own future vision. And with a tenure that lasts about 45 months, that means that there is about two years’ worth of clean air for the marketing chief to make their stamp on a business. It’s precious little when you think about it. So, from an agency point of view, working with a CMO also has challenging ramifications. Is there alignment between the agency and the CMO? Is there a long term partnership? Or is there a whole new agenda at play? The…
  • Don’t Bore Your Audience: Use the Pixar Pitch

    Gavin Heaton
    21 Oct 2014 | 5:09 am
    When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And narrative. I loved the way that John Fowles would create untrustworthy narrators that led the story in new, unexpected directions. And I loved Antonin Artaud’s dangerous writings. Or Christopher Barnett’s language that was so revolutionary it broke the words. I was intrigued and excited by writing that would break the language and our expectations and then reconstruct things completely new. It was a disruption to thought and expectation and it blew my mind. But the best of these writers were not…
  • Disrupting Graphics: Now Design’s at Your Fingertips with Canva for iPad

    Gavin Heaton
    15 Oct 2014 | 5:00 am
    One of the great local startup success stories, Canva – the platform that lets us all create great graphic design in an amazingly simple way – has reached a milestone – 850,000 users. This is no mean feat – especially in a world where every startup, every mature business and hoards of consultants, freelancers and the like vie for our attention, loyalty and share of wallet. With a super-intuitive yet powerful interface, Canva have made it easy for anyone to produce quality graphic design, collateral and presentations. And by “anyone”, I mean anyone. Including me, my brother and my…
  • ADMA-Telstra Young Marketer and Young Creative of the Year Finalists

    Gavin Heaton
    14 Oct 2014 | 10:56 pm
    There was a time where I wore a rather cynical hat when it came to awards. I’d look at the projects that won and the effort that would go into creating the award pitches and see holes, sub-standard work or missed opportunities. But with more experience on both client and agency sides, I am far more forgiving. And sometimes astounded or amazed at the work that does get done. After all, almost every piece of work that is seen in public has been pored over, compromised, championed and changed. It’s the rough and ready world of creative collaboration – and it’s harder than a dozen series…
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    Sparring Mind

  • Habits > Hacks

    Gregory Ciotti
    19 Oct 2014 | 9:47 pm
    Compounding interest produces the most meaningful results, not individual swings. Why then, has the world become obsessed with “lifehacks?” Partly because a small selection of shortcuts are useful and meaningful. But also because businesses know that we are drawn to the illusion of progress. I’ve often joked that Men’s Health has given up on writing headlines because they know that the market for fitness information is greater than the actual information available. You’ll laugh, but let us not forget we live in a world where customers were buying…
  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
  • Beethoven’s Surprisingly Simple Habit for Creative Breakthroughs

    Gregory Ciotti
    16 Jun 2014 | 2:29 am
    Creativity does not rest on eureka moments — it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs sit and wait for inspiration, the rest of us just show up and go to work.” Perhaps one of the best ways to improve your own processes is to study the masters. Thanks to books like…
  • The Most Important Mindset for Long-term Success

    Gregory Ciotti
    2 Jun 2014 | 6:51 pm
    In all my time as a substitute teacher for elementary school, perhaps nothing out of the mouths of babes disappointed me as much as this: “But Mr. Greg, girls aren’t good at math like boys are.” From one of my favorite students no less. It was disheartening to hear. At such a young age, abilities in subjects like mathematics had already been defined as innate. It appears I’m not alone in my worry — psychologist Dr. Grant Halvorson has published excellent essays like The Trouble With Bright Girls, where she has addressed how this “fixed mindset”…
 
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    Experience: The Blog

  • The Snappening Blame Game: Protect Yourself and Your Family With Awareness and Action

    Augie Ray
    12 Oct 2014 | 11:27 am
    VentureBeat featured an article entitled, "Who’s to blame for the ‘Snappening?’ You are." While I strongly disagree with the writer's use of the word "blame," I also believe there is nothing wrong with empowering people to take as much control as possible of their privacy and reputation. Those who strive to prevent others from being victimized are too often accused of "blaming the victim," but there is nothing incompatible with assigning blame to criminals while simultaneously helping people to become more informed and protect themselves and their family."The Snappening" is…
  • Stop Social Media Marketing

    Augie Ray
    7 Oct 2014 | 3:55 pm
    Today, I gave a keynote address at the PR + Social Media Summit in my hometown of Milwaukee. My presentation was entitled "Stop Social Media Marketing (Unless)," and I have embedded the deck at the end of this blog post.I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some actions to protect your career. It…
  • RelayRides Growing, Evolving in Nascent Collaborative Transportation Category

    Augie Ray
    1 Oct 2014 | 6:00 am
    The idea of borrowing a strangers’ car or taking a ride with an unfamiliar person would have seemed unimaginable just a few years ago. Today, many of us are doing this regularly via collaborative economy transportation services such as Zipcar, Uber, Lyft, Sidecar and RelayRides. I have plenty of experience as a consumer of this new category of service, but I wanted to get a view from the inside of one of these companies. I had the chance to do an email interview with Steve Webb, Director of Community and Communications at RelayRides, and we covered topics ranging from rising competition to…
  • Learn From Firms That Transformed In The Internet Era To Prepare for the Collaborative Era

    Augie Ray
    30 Aug 2014 | 12:20 pm
    "Those who cannot remember the past are condemned to repeat it."   - George Santayanaphoto credit: Hampton Roads Partnership via photopin ccIn my last post about the Collaborative Economy, we examined the companies that made mistakes at the beginning of the Internet era in order to learn what organizations can do differently today, at the beginning of the collaborative era. Many large companies were too confident in their existing brand strength and business models, so they did not see the need to innovate until new consumer behaviors were already diminishing revenue and income…
  • What Marketers CANNOT Learn From The #IceBucketChallenge

    Augie Ray
    22 Aug 2014 | 12:18 pm
    Credit: slgckgc via photopin ccI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree…
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    The Future Buzz

  • Complaining About Cell Phone Usage Makes You Sound Ridiculous

    Adam Singer
    24 Oct 2014 | 12:14 pm
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale. Communication among smart, active people has never been better.But don’t tell that to some people nostalgic for a past that never actually existed, who seem to ignore all the barriers technology has broken down in communications and connection. What am I talking about? The anti-technology or altogether unhappy…
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data

    Adam Singer
    22 Oct 2014 | 9:24 am
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.I’ll quote just a quick bit from the article that gets at the heart of his argument. And by argument – isn’t actually an argument, it’s some random guy’s opinion (emphasis mine):Men’s facial hair can take three basic forms. You can be clean shaven. That’s fine. You can have stubble, meaning you haven’t shaven for a little while and a…
  • More Data Proves Our Thesis On Soda Being The New Cigarettes

    Adam Singer
    21 Oct 2014 | 1:14 pm
    Although this isn’t a health blog, I like to cover all types of future trends and make predictions on them. One such trend I’ve written up repeatedly is the harmfulness of sugar, and how an excessive amount of refined sugar (like in a soda) is killing you.In a post written last year I made the analogy that sugar will one day be viewed upon as we now view cigarettes. The comparison is simple: there was a point in society when smoking was an accepted social behavior and generally promoted everywhere, similar to how drinking soda is today. The only difference in this analogy is…
  • Dear McDonald’s: No One Wants To See How The Sausage Is Made

    Adam Singer
    13 Oct 2014 | 1:40 pm
    I’ve written up brilliant strategic plays by McDonald’s in the past. But I’ve also shared that they’re completely and totally misguided in their recent tactic of showing “how the sausage is made” and how their “food” is created in a laboratory / factory.The previous example was the gag-worthy chicken goop. The latest was one I stumbled upon was just released today. They’re apparently paying (ex) Mythbuster Grant Imahara as their new celebrity corporate shill, who goes inside of a McDonald’s beef supplier to show you how their…
  • Even Cable TV Providers Realize TV Is Over

    Adam Singer
    2 Oct 2014 | 11:26 am
    Smaller cable providers are waking up to the fact that cable TV itself is irrelevant while focusing on the actually relevant and desired broadband Internet. This is the smart way forward and plays to the reality of our world instead of clinging to the past.As BGR sums up:Big providers like Comcast and Time Warner Cable may want to cling to the past but it looks like smaller cable providers seem to know that cord cutting is actually the future.The Wall Street Journal reports that smaller cable providers are increasingly placing more emphasis on their broadband offerings and less on TV…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1011: The “Potty” Issue

    Andy Sernovitz
    23 Oct 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Bathrooms are important. They can be the forgotten back corner of your store that your customers totally judge you on — or, if you’re Buc-ee’s (a Texas gas station famous for their plentiful, clean bathrooms), they can be your crowning word of mouth achievement. Here are three lessons from bathrooms: 1> Start conversations 2> Flip a switch 3> Find your niche 4> Check it out: The…
  • And that’s exactly why I blog every single day…

    Andy Sernovitz
    22 Oct 2014 | 7:00 am
    Blogging is a long-term game.  You’re not going instantly viral. You’re not shooting for the home run post. But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do. And then, out of the blue … you get the big win. My friend Scott — the Nametag Guy — hit it big: The Today Show was doing a segment about wearing nametags, googled the word “nametag,” found me at the top of the page one, and then did a story on my business: And THAT’S exactly I blog every…
  • Toying with emotions will backfire

    Andy Sernovitz
    21 Oct 2014 | 7:00 am
    Yesterday’s post about a viral video from KLM turns out to be a marketing stunt. It may backfire on them.   On the other hand, many TV commercials are fake stories.  How do you know when you’re risking upsetting people? When you toy with their emotions. If people know it’s fiction — all good. If people were tricked into feeling emotions — and later find out they were duped — they get mad. If they shared the content with their friends — and later find out they were duped — and then get embarrassed — they get really mad. Be careful. When…
  • Cute puppy + Genius word of mouth marketing from KLM

    Andy Sernovitz
    20 Oct 2014 | 7:00 am
    Do you want genuine, meaningful word of mouth?  Do something worth talking about. P.S. It’s not a viral video that matters. It’s a video of something that matters that goes viral.
  • Never underestimate the cost of negative word of mouth

    Andy Sernovitz
    17 Oct 2014 | 7:00 am
    Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word of mouth is. Corners get cut, standards get lowered, and quality slips. And as soon as customers notice and start talking, it takes 10 times the effort and resources to turn it around than it would to just do it right the first time. How a word of mouth marketer does it: One of Zappos’ core missions is to deliver “WOW” through service.
 
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    BE RELEVANT

  • Leverage your website touch points to grow a quality email list

    Kath Pay
    22 Oct 2014 | 10:27 am
    Join us for a FREE breakfast briefing Date: Tues 28th Oct 2014Cost: It's FREE!Time: 8.45am registration for a 9.30am start until 11.30am (includes breakfast, morning tea and networking opportunities)Venue: cloud.IQ, 4th Floor, 35 Kingsland Road, Shoreditch, London E2 8AA, UK Aimed at both B2C and B2B marketers, our next FREE Breakfast Briefing event takes a detailed look at how you can utilise all of the touch points on your website to encourage email sign-up’s. Over 98% of website visitors leave before taking any action. Much effort and budget goes into driving your site visits, so you…
  • Things to Consider When Collecting Data via Social Signup

    Tamara Gielen
    13 Aug 2014 | 8:53 am
    Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website. From the article: Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize marketing like nothing seen before the invention of the Internet. But if you do not have rights to use "your" data in third-party channels, you are going to miss out on a big piece of the next big thing in interactive marketing: CRM retargeting. You might ask, "How is my file…
  • The Upside and Downside of Gmail’s Native Unsubscribe Link

    Tamara Gielen
    8 Aug 2014 | 12:53 pm
    Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. Now any sender that includes the list-unsubscribe header in their emails will have Gmail’s native unsubscribe link show up next to their sender name when an email is opened, whereas previously the only senders who were able to…
  • My favorite reads of the past few weeks

    Tamara Gielen
    8 Aug 2014 | 12:29 pm
    A couple of articles I enjoyed reading recently: Email Benchmarks: Highest Open Rate in Years – Again! 39 Resources for Understanding the Science & Psychology Behind Great Marketing Email as a discovery tool? Try it, you'll like it! Landing Page Strategies that Serve Up Delicious Results What is marketing automation and why do you need it?  Inactive Email Addresses: To Mail, Not to Mail…or Something Else? What is DMARC and How Will it Affect Your Email Delivery? Yahoo! Mail bounces itself, or why using a webmail address is a bad idea Insights from MailChimp’s Send Time…
  • Some Interesting Email Marketing Stats

    Tamara Gielen
    7 Aug 2014 | 5:04 am
    I got an email from the folks over at Moosend this morning with some interesting and fun email marketing stats they pulled from their system and I thought you might find them interesting as well :-)
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    PsyBlog

  • The Creative Therapy Which Reduces Depression in Young and Old Alike

    Jeremy Dean
    25 Oct 2014 | 7:29 am
    Boosts to self-esteem and depression from this creative therapy, new study finds. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Making Music Dramatically Improves Young Children’s Behaviour Depression Alleviated By Feeling Connected to a Group 5 Classic Signs of Depression Most People Don’t Recognise This is How Much Happier Therapy Makes You Than More Money Autism: New Therapy Found To Eliminate Symptoms and Developmental Delays
  • Alcohol’s Surprising Influence on Memory Loss in Later Years

    Jeremy Dean
    24 Oct 2014 | 7:27 am
    How light to moderate alcohol intake affects memory for past events. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Heavy Drinkers Lose Memory Faster With Age This Blood Type Linked to Memory Loss Later in Life The Surprising Power of an Emotional ‘Memory Palace’ The Facial Expression That Fights Memory Loss Green Tea Improves Working Memory
  • Season of Your Birth Affects Mood in Later Life

    Jeremy Dean
    23 Oct 2014 | 7:13 am
    Summer, spring, autumn and winter babies have different personalities when they grow up. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Does The Weather Affect Your Mood? Brain Ultrasound: How Sound Waves Can Boost Mood Sense of Belonging Increases Meaningfulness of Life Yoga’s Powerful Influence on Mood The Lasting Impact of Early Life Stress on the Brain
  • The Familiar Food Which May Help Fight Alzheimer’s Disease

    Jeremy Dean
    22 Oct 2014 | 7:05 am
    Alzheimer's study finds that one ounce (30g) of this per day was enough to decrease anxiety and boost memory and learning. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Ways to Prevent Alzheimer’s Disease Longevity Gene May Enhance Cognition Copper Pinpointed as Main Environmental Cause of Alzheimer’s Disease The Personality Trait That Doubles Alzheimer’s Risk This Blood Type Linked to Memory Loss Later in Life
  • How to Learn Better: Evidence for Well-Known But Little-Used Technique

    Jeremy Dean
    21 Oct 2014 | 7:52 am
    The powerful effect of the right kind of learning technique. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: You Can Learn a New Language While You Sleep, Study Finds How to Learn Anything Better By Tweaking Your Mindset The One (Really Easy) Persuasion Technique Everyone Should Know How The Brain Works During The Two Main Types of Meditation Humming in Sync: How Our Brains Can Learn So Quickly
 
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    Affordable Internet Marketing

  • What Every Business Owner Must Know About Business Website Design

    Case Stevens
    24 Oct 2014 | 2:50 am
    Just like the design and layout of your store effects the way that your customers view your brand and make their purchases, the design of your website matters. Business website design is an overlooked corner of the industry, with many business owners taking an “if I build it, they will come” attitude. The problem with […] What Every Business Owner Must Know About Business Website Design is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Offbeat Digital Marketing Techniques You Can Apply In Your Business

    Case Stevens
    18 Oct 2014 | 7:52 am
    Have you ever wondered why your customers aren’t getting caught up with your company’s online marketing strategy? Coming up with a catchy digital marketing plan hooks your target customer base not only to come to your site, but eventually to believe what your company is preaching for. You have to remember that lack of additional […] Offbeat Digital Marketing Techniques You Can Apply In Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Marketing Do’s and Don’ts for 2015

    Case Stevens
    14 Oct 2014 | 12:18 am
    No matter how fantastic your product, you aren’t going to sell anything unless you have a killer marketing strategy in place. But the landscape of marketing is always changing, especially with the rise of digital and social media marketing. Here is what every business needs to know about marketing for the upcoming year. DO cultivate […] Marketing Do’s and Don’ts for 2015 is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Public relations for marketers: hot hints and a how-to-guide

    Case Stevens
    8 Oct 2014 | 2:38 am
    If you are marketing for yourself, a start-up or a business of any kind, sooner or later you are going to want to tell people about your business through the media, in outlets big and small. Even if you have already mastered e-mail marketing or Adsense, plunging into PR can be daunting. So, where to […] Public relations for marketers: hot hints and a how-to-guide is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 10 SEO Tips for E-Commerce Sites

    Case Stevens
    3 Oct 2014 | 1:52 am
    Whether your e-commerce site has just a handful of popular products, or thousands of products, SEO tips can help you drive traffic to your site. More than any other kind of site on the web, e-commerce sites directly financially benefit from increased traffic. Traffic, and especially highly targeted search traffic, leads to more sales. Here […] 10 SEO Tips for E-Commerce Sites is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • Product Managers Need To Know Who Their Internal Customers Are

    drjim
    20 Oct 2014 | 2:00 am
    Your internal customers are almost as important as your real customers areImage Credit Product launches are one of the most difficult things that product managers are called on to do. The reason that they are so difficult to do well is because no matter how detailed of a product development definition you’ve created, there are still a large number of moving parts that are involved. It can be very easy to focus on the target customers who you are hoping will select your product. However, it turns out that there are even more types of customers that you should be worrying about: internal…
  • How Product Managers Can Use Twitter, Facebook, Instagram, and Pinterest To Create Product Buzz

    drjim
    13 Oct 2014 | 2:00 am
    Social media is a great way to create product buzzImage Credit As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us to get in contact with our customers is still something that we are all struggling with. What we need is some expert guidance on which social media tools we should be using and just exactly how to go about using them. Twitter One of the biggest…
  • New Book: How Competition Makes You A Better Product Manager

    drjim
    6 Oct 2014 | 5:40 pm
    How Competition Makes You A Better Product Manager   What You’ll Find Inside: TO BEAT THE COMPETITION, PRODUCT MANAGERS HAVE TO DO SOME HOMEWORK HOW YAHOO PRODUCT MANAGERS ARE KICKING GOOGLE’S BUTT CASE STUDY: WHAT TO DO WHEN A LARGE COMPETITOR SHOWS UP ON YOUR BLOCK HOW PRODUCT MANAGERS SHOULD GO ABOUT DOING BUSINESS RESEARCH Click here for epub, pdf, rtf, lrf, pdb, txt, or html formats
  • Why Product Managers Need Checklists In Order To Be Successful

    drjim
    6 Oct 2014 | 2:00 am
    Having a checklist means never forgetting to do something important… Image Credit Let’s face it, being a product manager means that there are a lot of different things that you are responsible for accomplishing. Many of these things are very small details, a few are medium sized tasks, and just a couple may be very large. However, if you “drop the ball” on any of the things that have to be done you may put the success of your product at risk. How can a product manager become perfect and never forget to do everything that has to be done? The Power Of Checklists Let’s…
  • New Book: Product Failure Lessons For Product Managers

    drjim
    4 Oct 2014 | 1:18 pm
    Product fail. As product managers we need to be able to understand what makes them fail and how to prevent it. Get the book that tells you how to do this: Click here to for Paperback, Kindle, or Audiobook Download. Click here for epub, mobi, pdf, rtf, lrf, pdb, txt or html.
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    SEAN TINER

  • 30 Little Life Secrets Learned By 30

    Sean Tiner
    7 Oct 2014 | 1:00 am
    James Bond - 30th Celebration Last December, I turned 30.30 is a big milestone. For most people, it marks the transition from a period of life exploration in the 20s to a time where you start to feel more settled in your career and life path.Here are 30 mantras, I learned from throughout my life. Some of these may be cliches, others are little perils that I have discovered.30) Dance like no one is watching. You may not have the moves of MJ or Julianne Hough, but who cares? Dance and enjoy it! It's free and allows yourself to snap out of your regular routine and appearance. 29) Take…
  • The Tile GPS Tracker - Find Your Keys!

    Sean Tiner
    26 Sep 2014 | 12:00 am
    When is the last time you misplaced your keys or wallet? It may have happened this AM or maybe it doesn't have too frequently. Regardless of how many times you lose your belongings, it's always alleviating to quickly relocate them. In an effort to help keys and belongings be rightfully returned to their owners, Tile, a GPS tracking device, has launched new Bluetooth GPS device to help users locate their belongings. Launched from a Kickstarter campaign last fall, Tile started shipping its device to early founders this summer. I received mine a a month ago and have enjoyed testing it out.From…
  • Summer Refelctions

    Sean Tiner
    19 Sep 2014 | 3:37 pm
    Crystal Cove Sunset Reflection (C) Tiner
  • Make a Splash This Week

    Sean Tiner
    15 Sep 2014 | 12:00 am
    Trestles, CA (C) Tiner
  • Your Morning Routine

    Sean Tiner
    11 Sep 2014 | 8:26 am
    Every year, various periodicals and magazines publish articles about successful people's morning routines. The articles generally highlight a mixture of a healthy breakfast, checking late breaking news or mediation and/or exercise, including yoga, running or swimming.Through the titles, the articles inadvertently imply that successful people wake up early. I'm sure there are countless successful people who either wake up later or don't even wake up in the morning, because they are either night owls or just prefer it. However for the most of us who work a 40-60 hour/week job, it's typically…
 
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    Michael Myers Fan Club

  • Trying Herbal Incense For Halloween

    admin
    6 Oct 2014 | 8:28 pm
    It seems that almost everybody has a particular holiday that they love to celebrate. Most people seem to enjoy Christmas but I think that is because they are selfish and they simply like to get presents. I have two holidays that I love. The first is Thanksgiving, and that is simply because I am fat and I love to eat. However there is one holiday that I really get excited over and that is Halloween. I always go all out for the event and this year is going to be no different. I am already making plans for what I want to do and there are some good ideas cooking in my brain. However there is one…
  • Why Keep Tactical Flashlights In a Haunted House

    admin
    29 Aug 2014 | 5:55 pm
    The Internet is full of bloated information that has absolutely nothing to do with reality. However this article is not going to fall into that category. The idea here is tactical flashlights and the reasons that you need to have one. For the sake of arguments lets assume that the flashlight is going to be used in a haunted house. With that being said lets take a few moments and explain the advantages of using tactical flashlights and the reasons that you need to always have one on your side. From this moment forward we will be assuming that we are all talking about haunted houses. The first…
  • Watching Scary Movies Is Exciting!

    admin
    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
  • Getting the Most Out of Your Next Horror Movie Marathon With Ecig Reviews

    admin
    17 May 2014 | 4:52 am
    There’s something about horror movie marathons that just seem to improve the overall quality of life. They help you unwind and truly escape the stress and anxieties that have plagued you all week. The next time you feel the need for a horror movie marathon, there are a few things you can do to make the experience even more enjoyable. Put in Extra Time in the Gym Before the Marathon – Knowing that you’ve already sweated off extra calories means you will be able to enjoy all of your favorite horror movie treats. You won’t believe how much better buttered popcorn, ice cream, and…
  • 3 Scariest Horror Movies of All Times

    admin
    24 Feb 2014 | 8:52 am
    If you are like me then you really enjoy a good scary movie. There is just something special about finding a movie that can really bring you to the edge of your seat and scare the lights out of you. There are many movies that attempt to do this but there are very few that actually succeed. Hollywood has recently started making more horror movies and they are starting to do a better job of making the movies scary and more realistic. However until they are able to consistently put out a good product, I am going to be forced to re-watch the older movies that actually have a great story to tell.
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    connect.icrossing.co.uk

  • The Joy of CX: Why humanising data is the only way to succeed in today’s digital landscape

    Jenny Ellery
    21 Oct 2014 | 2:18 am
    “We want to be human, not digital” – this was the opening line from Mel McVeigh, host at the Drum’s Joy of CX event at Bounce in central London last week. It’s a powerful statement and one that really should be at the heart of everything we as marketers do.  Sadly, it isn’t. But what is digital, if it isn’t about people?  The answer is nothing.  It is all too easy to get lost in the wilderness of digital data and to forget that what we are looking at is information about individuals, about people.  That at the other end of screen, that ‘click’ or that ‘eyeball’ is…
  • This week we’re humanising data at the Joy of CX

    Georgie Wright
    15 Oct 2014 | 3:37 am
    Data is all very well and good, but unless you are using it to draw actionable insights in order to understand your audience better and to ensure the best experience for your customers, then what’s the point? We’re spending tomorrow with the team from The Drum at their ‘Joy of CX’ event (cheeky), in London’s rather cool Bounce venue to look at exactly this. How can we use data? How can we make the most of it to directly improve our customers’ experience with us? And, how can we make data human? Our Head of Media, Sam Fenton Elstone, will be taking to the stage with Hearst’s…
  • What brands can expect from Google’s imminent Penguin 3.0 update

    Adam Skalak
    8 Oct 2014 | 9:14 am
    Google has announced that Penguin 3.0 – its new Penguin algorithm update – is likely to be released in the next few weeks. So, what can we expect from this latest update and what does it mean for brands? While Google is currently testing the new update they have said that they expect to “delight searchers and make life a bit easier for webmasters”. This means that at this moment in time we can only speculate what the new update will be able to do. What we do know is that Penguin focuses on manipulative and unnatural links leaving Panda to target low quality content. The last…
  • Three tips to help you get the most out of your Christmas affiliate campaign

    Kunal Patel
    8 Oct 2014 | 2:59 am
    Last week my inbox was flooded with media packs from affiliates with all the various opportunities to get clients involved in their Christmas promotions. There is everything from themed newsletters to social media coverage and all the costs range from a couple of hundred pounds to a few thousand pounds. With so many media packs and so many opportunities available to brands it can sometimes be daunting and difficult to decide exactly how to go about picking the right options with the right partners. How do you decide what to do? This is the tricky part as the tendency is to play it safe and do…
  • Glasto2015 tickets on sale this weekend, but who was most talked about in 2014?

    Sam Zindel
    3 Oct 2014 | 4:43 am
    A lot of tweeters believed this year was the turning point of Glasto moving from festival to TV show… and others were shaming those campers caught in compromising situations live on Telly! (I’ll leave that to your imagination!) Football fanatics thought it was the best weekend of TV since <Insert great football moment> as Kasabian played out the festival, Costa Rica battled on to beat Greece on penalties immediately after! Fast forward 4 months –  Michael Eavis is threatening to close Glastofest for good and tickets are about to go on sale, what better time to use some…
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    The Database Diva

  • Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

    Lori Feldman
    23 Oct 2014 | 10:48 am
    Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of CASL” and I said, “no one will come.” Here’s his request and my answer. “Lori, thanks for your email, downloads and webinars. “I bought my CRM for my consulting practice with the goal of using it…
  • How “Little Data” Competes with “Big Data” in CRMs

    Lori Feldman
    25 Jun 2014 | 11:40 am
    In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login credential with one email address to make her first website purchase. Then she may use a different name and email to sign up for daily deals from the same company. Which channel gets the credit for creating the customer? Which email…
  • Marketing Automation Is a Business Systematizer

    Lori Feldman
    9 Jun 2014 | 5:27 pm
    This is my favorite coffee shop in St. Louis. I drive there several times a week for my mocha latte fix, even though it’s out of the way and I pass several Starbucks. The morning baristas always make me the *perfect* cuppa Joe: just the right temperature, not too sweet. Now that they have video on the drive-thru order board, they recognize me, then tell me my order before I have to say it. But I never go to this Cafe after 1pm. After that, if I need caffeine, I go to Starbucks–even though it’s my second choice. Makes me sad, but the mocha I buy at 2pm just isn’t the…
  • Why We *Suddenly* Changed our Business Model

    Lori Feldman
    19 May 2014 | 5:15 pm
    A little over 2 months ago, The Database Diva partnered with Ken Quigley of Keystroke Quality Computing, to take over our: ACT Software sales and ACT Technical Support, including our active ACT support contracts The hand off has been a very smooth transition (as many of our clients have reported back!) Todd Viau, our VP of Technology, is even helping Ken during the transition. Many of you commented how pleased you were that you still got to work with him to resolve your ACT problems. So why would we *suddenly* change our business model so dramatically after 10 years in the list of the…
  • Was your daughter killed in a car crash? Database marketers want to know

    Lori Feldman
    27 Jan 2014 | 6:29 pm
    You never know when you might be able to profit from someone else’s tragedy, after all.   Lori Feldman‘s insight: In the early 80s, before massive “Do Not Mail” legislation took effect, I was often asked in my job as a list broker for lists of widows and divorcees. Financial companies wanted these names to market their “rollover” services. Death information was compiled from the USPS’s “deceased database” which was, essentially, a change-of-address form completed by the widow. “Divorce status” was typically compiled from…
 
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    Jim's Marketing Blog

  • 12 Things every business owner should know!

    Jim Connolly
    24 Oct 2014 | 5:52 am
    Here are 12 pieces of advice I wish someone had told me, when I started out in business. I hope you find them useful. Be quick to forgive. While you’re holding a grudge, they are out dancing. Either you run the day or the day will run you. Become a better decision maker. Remember, the decision to be indecisive is also a decision. Always try to leave the people you connect with better than when you found them. Risk taking is underrated. If you win, you’re happy. If you lose, you’re wise. In the Google era, people can find 20 alternatives to you in 2 minutes. Embrace what…
  • Stop making excuses. Really. Stop it!

    Jim Connolly
    22 Oct 2014 | 10:36 pm
    Most of the excuses we have for failing to reach our potential, are bogus. Think about it: Nelson Mandela crafted his plans for a new South Africa, when confined to a prison cell. Steve Jobs built the world’s most valuable business, despite coming from a family with very little money. In just 5 years, Harry Potter author J.K. Rowling went from living on welfare to become a multimillionaire, best-selling author. She did this despite being a single parent and having clinical depression. Here’s the thing Those who are committed to make it happen, will always find a way. The opposite…
  • Let go of the past. Embrace progress!

    Jim Connolly
    20 Oct 2014 | 11:42 pm
    It’s easy to start. Easy to set grand goals. The tricky part is sticking with the project. Back in January, business owners worldwide set goals. They committed to do what’s required, in order to significantly grow their business this year. By April, almost all of them had slipped back into old habits. For most small business owners, the first day of January is not the start of a New Year. It’s simply another chance to relive the same disappointing year all over again. Stop If you’re sick of working hard and making too little progress, stop. Stop and ask yourself why…
  • Show them what you know and who you are!

    Jim Connolly
    20 Oct 2014 | 4:11 am
    Someone just emailed me, to ask what were the commercial benefits of writing a blog. He wanted to know why I spend so many working hours giving useful information away, for free. I want to quickly share part of my answer with you, because it’s extremely valuable. It’s based on a blog post I wrote a few years ago. I recalled a reader asking a blogger if he was in as high demand before he started blogging, as he is today. Here’s the gold dust! In one sentence, the answer sums up one of the most valuable reasons for business blogging. It went something like this: “No one…
  • How to create a new product or service, which people will love

    Jim Connolly
    18 Oct 2014 | 2:07 am
    The world’s most successful businesspeople have something in common with the world’s greatest inventors. It’s simply this: Instead of answering the questions people are already asking, they look for new, better questions to answer. The thing about business is that it’s already overflowing with vendors, offering the marketplace whatever the marketplace is asking for. The challenges here are twofold: By offering what your marketplace wants, you leave very little room for innovation — the very thing that you need in order to stand out and be noticed. The marketplace…
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    @AskJamieTurner

  • Are You Making These Fundamental Mistakes with Your Email Marketing?

    JamieTurner
    24 Oct 2014 | 8:54 am
    There are some things an email marketer can do that while they won’t kill you, they will make you dead to your subscribers. They’re innocent enough mistakes and some not totally egregious errors. However, when not taken into consideration … they can mean the difference between email marketing success and failure. Here are five deadly mistakes made in email marketing. Unbalanced content Big blocks of text make everybody’s eyes glaze over. They’ll scan for anything in bold and headlines and probably ignore all the copy you worked hard on crafting. All the same, emails with too…
  • Mobile Advertising: How to Lay the Right Foundation for Stronger Marketing Results

    JamieTurner
    22 Oct 2014 | 1:38 pm
    Research shows that most consumers (91 percent) keep their mobile device within three feet of them 24X7 – and nearly one-third use mobile as their primary means of going online. Companies today that aren’t immersing themselves in mobile marketing are not only missing out on a huge opportunity to drive more awareness and revenue, they are also decreasing the potential of their current marketing efforts. It’s important to remember that consumers are engaging with a variety of media – smartphones, tablets, PCs, TV – and your marketing plan should mirror that. According to Mobify,…
  • Four Essential Metrics You Need for Your Next Mobile Ad Campaign (#4 is a Must)

    JamieTurner
    20 Oct 2014 | 6:34 pm
    Do you want to learn as much as you possibly can about mobile marketing and mobile advertising? If so, you’ve come to the right place. I wrote extensively about mobile in my Amazon best-selling book, Go Mobile. In addition, 60 Second Communications (the agency behind the 60 Second Marketer) runs mobile campaigns for several global corporations as well as several small- to mid-sized businesses. Long story short, we know mobile. Which is why we were so excited to dive into an excellent new mobile advertising study released by xAd, a mobile location ad platform that focuses on driving…
  • 21 Important Things You Should Know About Millennials and Media

    JamieTurner
    19 Oct 2014 | 5:46 pm
    Are you interested in learning how millennials receive and digest marketing information? If so, you’re not alone. Which is why the folks at Koeppel Direct have put together a fascinating infographic that highlights some key facts and figures about millennials and their media consumption. Ready to take a peek? Great, check out the 21 interesting pieces of information in the infographic below: The post 21 Important Things You Should Know About Millennials and Media appeared first on @AskJamieTurner.
  • An In-Depth Guide on How to Use Social Media for B2B Lead Generation

    JamieTurner
    16 Oct 2014 | 5:51 pm
    A common complaint children have is that, while there’s a Mother’s Day and a Father’s Day, there’s no “Kid’s Day.” What’s worse, parents will always answer the same thing – “Every day is Kid’s Day!” Why shouldn’t there be a “Kids Day”? There should be a day, week, or month to reflect on, or celebrate, any aspect of our lives that brings us great joy. Do kids not bring us joy? With this thought in mind, Oktopost (the company I work for) decided to take one month of the year and use it to reflect on the awesome benefits that social media provides us B2B…
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    columbus imPRessions

  • Coming to the Polaris Fashion Place

    7 Oct 2014 | 11:07 am
    The newest United Way of Delaware County Women's Leadership Network banner  to be hung at the Polaris Fashion Place.  Recognize anyone? Live in Delaware County and want to learn more about the WLN?  Check out the website here.
  • Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

    23 Sep 2014 | 11:39 am
    At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels. This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at
  • My Dames Bond Interview with Mary B

    24 Mar 2014 | 12:22 pm
    A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing. After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger. Thanks Mary, Dames Bond and Columbus BizTV
  • Strategic & Sophisticated Social: Columbus Metro Parks

    19 Feb 2014 | 4:47 pm
    The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together. As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
  • Fan of Love It Or List It? Columbus Dispatch Has Something For You!

    3 Feb 2014 | 1:51 pm
    Are you a fan of the HGTV Show "Love It Or List It"? If so, the duo will be in Columbus on March 1st and The Columbus Dispatch has a VIP prize for you! Just like the Columbus Dispatch Facebook page, click on the "Love It Or List It" Contest Tab and you could win a VIP Meet and Greet Package just for liking their page! It's that simple. Good luck! This is one of the social promotions I'm
 
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    Think customers: The 1to1 Blog

  • How Customer Experience Champions Transform Culture

    Guest Blogger: Sam Stern
    24 Oct 2014 | 5:20 am
    In my latest report for Forrester, How Customer Experience Champions Transform Culture, I take a closer look at how companies are using these programs to drive customer obsession. In 2014, a number of companies have launched their own versions of these programs, so we thought it was time to take a closer look. These programs work as extensions of core customer experience teams which tend to be quite small. Champions help: There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Bridging the Gap from Concept to Reality: What It Takes to Deliver an Authentic Experience

    Judith Aquino
    23 Oct 2014 | 12:01 pm
    What does it mean to be authentic and how can businesses empower employees to provide those experiences? These were some of the questions that executives tackled at Customer Contact 2014 West: A Frost & Sullivan Executive MindXchange this week in San Diego, Calif. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Loyalty 2.0: Embracing Engagement-Based Incentives and Strategies

    Anna Papachristos
    21 Oct 2014 | 9:00 pm
    Over the years, loyalty programs and strategies have evolved to reflect consumer behaviors. But, as the competition within various markets becomes increasingly fierce, cultivating said loyalty has become more challenging than ever. Thus, companies across industries are now working to embrace the ever-growing spectrum of digital channels to create communities and facilitate conversation. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Takeaways from Bluewolf's The State of Salesforce 2014-2015 Report

    Tom Hoffman
    21 Oct 2014 | 5:39 am
    Earlier this month, Bluewolf published its third annual report on The State of Salesforce. Bluewolf, a global business consulting firm, interviewed 1,000+ Salesforce.com customers in collaboration with MIT Sloan School of Management and made some interesting discoveries about trends in Salesforce usage and practices that are relevant for marketing, sales, and customer service leaders. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • 5 Tips for Optimal Mobile App Customer Care

    Mila D'Antonio
    20 Oct 2014 | 9:23 am
    As more and more consumers gravitate toward mobile as their preferred channel to conduct their daily tasks, customer service will be well on its way to becoming the future trend for mobile apps and services. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Six Links Worthy Of Your Attention #227

    Mitch Joel
    24 Oct 2014 | 5:49 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Where Does Amazing Work Come From?

    Mitch Joel
    24 Oct 2014 | 4:57 pm
    Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something that starts as organically as it seems. People often ask me about where great ideas come from. There needs to be a root. A foundation. A beginning point. An agreement between the brand and the agency about where they must wind up. We live in a results-oriented world now. It's a place where every piece of creative can (and should) be tested and analyzed.
  • The New iPads Will Force Us To Redefine The Screen

    Mitch Joel
    20 Oct 2014 | 5:51 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • First There Was UnMarketing Now There Is UnSelling

    Mitch Joel
    19 Oct 2014 | 4:13 am
    Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling…
  • Six Links Worthy Of Your Attention #226

    Mitch Joel
    17 Oct 2014 | 12:58 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
 
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    Total Youth Research

  • Are Teens “So Over” Facebook Already?

    Graham Brown
    3 Oct 2014 | 5:04 am
    THE FACEBOOK TEEN EXODUS By: N i c o l a Publishing the “How teens use social media” report this week has been an interesting eye-opener in what comes next. William Gibson, author and inventor of the term “cyberspace” once wrote that, “The future is already out there, it’s just not evenly distributed.” I agree. You only have to look at how young people use social media today to see how adults will tomorrow. Facebook, SMS, BBM – all brought to mass market acceptance by teens. Under 20s are now the biggest demographic on Twitter –…
  • Youth Marketing Today: Awareness means nothing, attention means everything

    Graham Brown
    1 Oct 2014 | 2:37 am
    Awareness means nothing, attention means everything. Awareness counts for little these days when communicating with Generation Y. When was the last time you bought a Cadillac? Being known is not the same as people paying attention to your marketing messages. Discover more insights like these in my latest presentation Growing up Digital in an Analog WorldYouth and technology today I hope you enjoy my latest presentation View the presentation The post Youth Marketing Today: Awareness means nothing, attention means everything appeared first on Total Youth Research.
  • Social Media: Generation Y Characteristics

    Graham Brown
    23 Sep 2014 | 6:07 pm
    Social Media: Generation Y Characteristics DEFINE:GENERATION Y “The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.” Origin 1990s: after Generation X. See also Wikipedia Find out more about Gen Y and millennials in this related research. Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post Social Media: Generation Y Characteristics appeared first on Total…
  • Growing Up Analog in a Digital World – Presentation

    Graham Brown
    21 Sep 2014 | 5:43 pm
    Growing Up Analog in a Digital World – Presentation If you use SLIDESHARE: please LIKE, SHARE and COMMENT on this presentation: CLICK HERE The post Growing Up Analog in a Digital World – Presentation appeared first on Total Youth Research.
  • The Youth Mobile Generation in Numbers (Infographics)

    Graham Brown
    17 Sep 2014 | 7:32 am
    If you are interested in more research on millennials and generation Y, read on… Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post The Youth Mobile Generation in Numbers (Infographics) appeared first on Total Youth Research.
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    Curiously Persistent

  • We Love the Internet 2014/43: The Pancake apes edition

    Simon Kendrick
    24 Oct 2014 | 1:48 am
    Part 1: For the day job Things to think about: Peak Google – will it follow the IBM and Microsoft pattern? How Facebook and Google Now Dominate Media Distribution She Tweeted Against the Mexican Cartels. They Tweeted Her Murder. The PR genius of Taylor Swift’s viral media empire Michael Wolff on HBO, CBS Streaming: TV Is Disrupting the Internet How Facebook is wrecking political news Long live the TV remote control Reference points: The 25 Most Influential Teens of 2014 Nine real technologies that will soon be inside you Petittube – taken from the sad, weird world of unseen YouTube…
  • We Love the Internet 2014/42: The Rap research lab edition

    Simon Kendrick
    17 Oct 2014 | 1:31 am
    Part 1: For the day job Things to think about: The diminished iPad – is it on the wane? Is this article too long or too short? Why newspapers are writing the wrong articles for the web Without net neutrality, what stops HBO from turning the internet into cable? When You Fall in Love, This Is What Facebook Sees – anatomy of a relationship Is E-Reading to Your Toddler Story Time, or Simply Screen Time? BuzzFeed’s choice of publisher says a lot about how the site looks at media We Want Privacy, but Can’t Stop Sharing Reference points: Community development handbook – written by Meg…
  • We Love the Internet 2014/41: The Common mythconceptions edition

    Simon Kendrick
    10 Oct 2014 | 1:34 am
    Part 1: For the day job Things to think about: The Internet’s Grim Reaper of TV Ratings: Helpful or Unbearable? YouTube has a social experiment problem – ie the popular personalities aren’t necessarily the most sensible The Future of TV: 4 Reasons Why It Will Keep Getting Better The rise and fall of the interactive movie Reference points: Common mythconceptions We have to stop – Instagram album of people using their phones rather than being present Emergent – a new service to verify rumours Results of the Quartz global executive study – the site is as interesting as the…
  • We Love the Internet 2014/40: The Move fast and break things edition

    Simon Kendrick
    3 Oct 2014 | 1:30 am
    Part 1: For the day job Things to think about: Move fast and break things – or not Steve Cheney on the future of Apple and Google How Facebook and Google are taking over your online identity Why Rumours Outrace the Truth Online – they’re more interesting The economics of internet comedy videos Why a leading professor of new media just banned technology use in class The great wi-fi experiment – we don’t pay attention to terms and conditions Reference points: Dear Rupert – Google respond to Mr Murdoch point by point Beyoncé as a Harvard Business School case study The evolution of…
  • We Love the Internet 2014/39: The Semantic satiation edition

    Simon Kendrick
    26 Sep 2014 | 2:25 am
    Part 1: For the day job Things to think about: What’s In A Name: “Semantic satiation” and the art of choosing a perfect company name How “Lost” changed the way the world watches TV – 4, 8, 15, 16, 23, 42 #notpennysboat A Second Look At The Giant Garbage Pile That Is Online Media, 2014 – stuff that is popular, but not necessarily good quality Being addicted to digital analytics and online stats The 3 Things That Happened When I Tried to Fix My Facebook News Feed What Bill Simmons’ suspension shows about ESPN Reference points: Top 10 Emerging Technologies 2014 uk’s…
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    Marklives.com

  • Pendoring Advertising Awards — all the 2014 winners!

    Herman Manson
    24 Oct 2014 | 4:00 pm
    The 2014 Pendoring Advertising Awards winners were announced on Friday evening, 24 October 2014. In total, 25 silver and eight gold Pendoring trophies were awarded. Joe Public maintained its status as the Pendoring leader over the past few years with three silver and one gold Pendoring. Ninety9Cents Communications took four silver Pendorings. OPENCO – The Open Collaboration, won one gold and two silver Pendorings. Ogilvy & Mather Johannesburg won a one silver and one gold Pendoring and FCB 1886 won two silver Pendorings. Blink Stefanus clinched a gold trophy for his “Blink Projek”…
  • MagLove: Go and get away on holiday in South Africa!

    MediaSlutZA
    23 Oct 2014 | 8:37 pm
    by MediaSlut (@MediaSlut) My choice of the best international and local magazine covers in MagLove this week: FORTUNE (India) Hype Popular Science The Economist (Latin-America) Go! Getaway INTERNATIONAL FORTUNE (India), October 2014 A simple, clean and effective way to illustrate its cover story of “The Disruptors”, referring to companies who come into a industry, ‘fists swinging’ and changing the way business is done, looked at, or even how products are valued. Hype, 19 October 2014 I like this playful cover from the free bi-weekly magazine Hype, which is a nightlife- and music…
  • Heroes & Zeros: Isuzu & YOU magazine — best & worst brands of the week

    Simone Puterman
    23 Oct 2014 | 8:19 pm
    This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) applaud Isuzu for its flippen’ fantastic radio ad and YOU magazine takes a ‘bald’ move in the wrong direction. Find out why these feature in this week’s Heroes & Zeros by watching the webisode below:   For a fresh look at the world of advertising, Jenny Crwys-Williams of talk radio station 702 (@Radio702) chats to advertising critic Andy Rice on The Ad Feature, every Wednesday 2.30pm — 3pm. The filmed Heroes & Zeroes will appear on MarkLives every Friday…
  • #3D: Perfect marriage between CMOs & CIOs

    Simone Puterman
    22 Oct 2014 | 8:08 pm
    by Prakash Patel (@prakashpatel_1) At an exco meeting, the CIO has just heard that, in a recent survey by the Gartner group, it is predicted that by 2017 CMOs will spend more on IT than their counterpart CIOs. This has now sent shivers down the spine of the CIO and a high-five from the CMO as to what that will mean to her budget, department and role. Over the past few months, I have talked about the principles behind “Data-Driven Marketing”, through to “how to get strategic” as the first step in your approach to becoming a more data-driven organisation — the next step is to talk…
  • #Top40TVratings: 13–19 October 2014

    Simone Puterman
    22 Oct 2014 | 8:00 pm
    by SAARF & MarkLives (@marklives) A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership. We reveal the best-watched shows of the week before (in this case, 13–19 October 2014), where they ran and how many South Africans tuned in to watch. We offer two tables: The first covers all households — free-to-air viewing (the various SABC channels and e.tv), as well as the DStv platform. The second charts the best-watched shows on the DStv network…
 
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    Kaleidico

  • Why a Good Email List is the Lifeblood of Your Business

    Michelle Nickolaisen
    24 Oct 2014 | 7:56 am
    With all the hubbub about Facebook, Twitter, Pinterest, or whatever other new social media kid on the block, it’s easy to forget about the online marketer’s standby: email. If you’re new to online marketing for your business, all of that aforementioned hubbub might make you think setting up a Facebook page (or a Twitter orRead More Article by Michelle Nickolaisen at Why a Good Email List is the Lifeblood of Your Business
  • Retargeting 101: Make Your Ads Live Longer

    Michelle Nickolaisen
    22 Oct 2014 | 6:00 am
    Have you ever gone shopping online, clicked away from the store…and then had those exact same products you were looking at follow you to Facebook? That’s retargeting (sometimes called remarketing–we’ll get to that in a moment) in action, and it’s one way to get a lot more bang from your buck with online marketing. WhatRead More Article by Michelle Nickolaisen at Retargeting 101: Make Your Ads Live Longer
  • Corporate Web Design: On Sales Funnels, Landing Pages, and Lead Generation

    David Nance
    21 Oct 2014 | 6:30 am
    For the modern web, money isn’t the only driver in town, nor is it the primary metric being tracked. For years now, high-traffic sites have been dealing in information; tracking it, using it, and even selling it. With information becoming the newest form of currency, the gap between successful and uber-successful companies is growing byRead More Article by David Nance at Corporate Web Design: On Sales Funnels, Landing Pages, and Lead Generation
  • Hate Writing? Here’s 3 Alternatives to Blogging

    Michelle Nickolaisen
    20 Oct 2014 | 8:46 am
    When I say “content marketing” what do you think of? Let me guess: Blogging, right? It’s a common misperception. Any more, “content marketing” has become synonymous with “blogging.” And while blogging is arguably the most common form of content marketing, and should definitely be part of your sales strategy, it’s not the only option outRead More Article by Michelle Nickolaisen at Hate Writing? Here’s 3 Alternatives to Blogging
  • How To Get Started With Social Video Marketing

    Guest Author
    16 Oct 2014 | 12:24 pm
    Video is quickly becoming the favored form of content consumption among online users. By 2017 video traffic will account for 67 percent of all consumer web traffic. Why? In today’s age of information overload, videos provide a quick and easy way to digest information. Unlike text or even photos, videos are more engaging and researchRead More Article by Guest Author at How To Get Started With Social Video Marketing
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    Technology & Marketing Law Blog

  • Court Rejects Argument That ECPA Does not Apply to Spousal Interception of Email–LaRocca v. LaRocca

    Venkat Balasubramani
    24 Oct 2014 | 11:23 am
    Eloisa LaRocca alleged that her former husband installed spyware on her computer and intercepted emails she sent. The ex-husband moved for summary judgment on the basis that ECPA did not apply to spousal interceptions of electronic communications. The ex-husband also challenged Eloisa’s argument that the computer that she used to access the email was her separate property, and that she had any expectation of privacy in the emails on that computer. The court denied the husband’s motion. Although prevailing Fifth Circuit law (see Simpson v. Simpson from 1974) doesn’t impose ECPA…
  • Congress Is Considering A New Federal Trade Secret Law. Why? (Forbes Cross-Post)

    Eric Goldman
    22 Oct 2014 | 10:07 am
    [Two brief introductory notes: (1) the trade secret bills have been dormant in Congress pending the November elections, but don't rule out the possibility of them roaring back immediately thereafter, and (2) I have uploaded an expanded version of this post, with extensive citations, to SSRN, so you might prefer reading that version.] Trade secrets usually don’t grab headlines the way that patents or copyrights do, but don’t let that fool you about their importance. Studies regularly show that most businesses care more about trade secrets than either copyrights or patents. In fact,…
  • When Does Online Criticism Become “Stalking”?–Ellis v. Chan

    Venkat Balasubramani
    10 Oct 2014 | 10:47 am
    This is an online harassment dispute. Ellis, the plaintiff/petitioner, is the author of a poem called “The Dash”. She has achieved some degree of public figure status through the poem’s notoriety. The poem is about a person who speaks at a funeral, and Ellis encourages people to recite (but not publish) the poem. According to Chan, the defendant/respondent, Ellis also engages in scorched-earth copyright enforcement tactics, sending threat letters and extracting settlements from a wide-ranging group of people or entities who post or publish her poem without permission. In other words,…
  • Q3 2014 Quick Links, Part 2 (Content Regulation)

    Eric Goldman
    9 Oct 2014 | 8:51 am
    Photo credit: 3D Quick Link Crossword // ShutterStock * United States v. Valle, 2014 WL 2980256 (S.D.N.Y. June 30, 2014). The highly unusual facts of this case reflect the Internet age in which we live. To prove the kidnapping conspiracy alleged in Count One, the Government relied on numerous Internet “chats” in which Valle and three alleged coconspirators discuss in graphic detail kidnapping, torturing, raping, murdering, and cannibalizing women. Valle and his three alleged co-conspirators “met” on Dark Fetish Network or darkfetishnet.com (“DFN”), which bills itself as a fantasy…
  • Call for Papers/Participation, 5th Annual Internet Law Work-in-Progress Conference, SCU, March 7, 2015

    Eric Goldman
    8 Oct 2014 | 12:15 pm
    Taken before any characters got mauled at D&D nightWe invite your participation in the Fifth Annual Internet Law Work-in-Progress conference at Santa Clara University School of Law on March 7, 2015. The conference series is co-sponsored by the High Tech Law Institute at Santa Clara University School of Law and the Institute for Information Law and Policy at the New York Law School. The work-in-progress event was created for Internet law scholars to receive feedback about their papers and projects from their academic peers. We take a broad view of the topics that fit under the…
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    Vitamin IMC

  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
  • Marketers – Wearable Tech is the Future so Prepare Now or Perish!

    Burcu Agma
    2 Jun 2014 | 12:41 am
    Image Courtesy of Wired As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key is to find the right pieces at the right time.  As a graduate student in the Integrated Marketing Communications program at Northwestern University, I found two articles to help clarify wearable tech challenges and bring the pieces of this puzzle together. A recent…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: A Squeaky New Penguin, 2015 Content Trends, AdWords Declines

    Ben Brausen
    24 Oct 2014 | 3:45 am
    9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC] - Getting into social is so easy, many business jump right in without a second though. Everyone is doing it, right?  Check out these 9 mistakes many businesses are making on social and how you can make sure you aren’t making them. Social Media Today Google Releases Penguin 3.0 — First Penguin Update In Over A Year - Google confirms that a new version of its Penguin filter aimed at fighting spam went live on Friday. Search Engine Land Study: Marketers Increasingly Opting For Facebook Video Over YouTube - Facebook has been…
  • Better Business Blogging – 7 Lessons Learned from Writing 1 Million Words

    Lee Odden
    23 Oct 2014 | 4:05 am
    Blogging for over 10 years has been quite a journey to say the least. During that time, I’ve had my share of challenges, opportunities, disappointments and surprises. Back when I started, there’s no way I would have imagined having so many things to say for so long or anticipated what impact ongoing content creation would have on me personally and for our digital marketing agency – TopRank. It’s true that a blog is not for every business, but every business that blogs, sees numerous advantages. For many, there are roadblocks and unrealized opportunities. Businesses…
  • 3 Ways to Optimize Your Brand’s Social Media Marketing Success

    Lee Odden
    21 Oct 2014 | 10:25 am
    While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business…
  • Online Marketing News: Safety Check Everyone, Content Marketing in 2015, Golden Triangle Downfall

    Ben Brausen
    17 Oct 2014 | 3:45 am
    Twitter vs Facebook: Key Statistics, Facts & Figures [INFOGRAPHIC] - How do Twitter and Facebook compare?  Who wins in a no-holds fight between the two?  This infographic has the answers you seek. AllTwitter Facebook Introduces Safety Check - In times of disaster or crisis, people turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news. Facebook Study: 86% of B-to-B Marketers Now Use Content Marketing - The vast majority of b-to-b…
  • New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

    Lee Odden
    16 Oct 2014 | 6:53 am
    Creating remarkable marketing isn’t just about the flash and dazzle of big ad spends. It’s about creating great experiences for your customers whether they’re early stage prospects researching solutions or satisfied clients looking for ways to better engage with the brand. One of the best marketing investments a company can make is in the experiences they create through content. The challenge is, we live in an age of information overload where there’s more information created every 2 days than since the dawn of time to 2013 (Eric Schmidt).  While content plays an…
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    Mindshare Strategy

  • Where You Got Your Shoes

    Eric Mann
    22 Oct 2014 | 8:00 am
    I was walking down Bourbon street at about 8pm, enjoying the nighttime atmosphere of New Orleans. A man walked up and asked me a simple question: “I bet you a shoe shine I can guess where you got your shoes.” It was an interesting question. I’m from Oregon, walking through New Orleans. There’s no way he could guess even the state I was from let alone the store I’d bought them from. Armed with a sense of excitement from being in New Orleans, and the knowledge it would be impossible for a stranger to guess this information, I shook his hand and took the bet. My…
  • Following the Rules

    Eric Mann
    20 Oct 2014 | 8:00 am
    After two days of hiking through the rain, sleeping on the ground, and eating nothing but salami and cheese it was aggravating! Three hours of driving. Pitching a tent in the dark in the rain. Sleeping in the mud. Hiking down deserted roads in the mountains for hours. Despite all of this effort, there is nothing more frustrating than finally seeing you quarry just out of reach. After a weekend of long hikes on a turkey hunt, I finally found turkey. A flock of turkey. In a farmer’s front yard. Just a bit beyond that I found two others – large toms weighing at least 40 pounds each…
  • Three Tips for Smooth Business Presentations

    Eric Mann
    17 Oct 2014 | 8:00 am
    Every now and then I see a presentation or a presenter that makes me cringe. I don’t fault people for making baby steps towards refinement, but it does hurt when I see someone keynote a presentation while still making rookie mistakes. Whether you’re just getting started or are a seasoned veteran presenter, here’s some advice to help you continue to improve your craft: 1 Practice The surest sign of a weak presentation is not being familiar enough with your own content to deliver it quickly. I’ve seen quite a few presenters apparently surprised by the content of the…
  • Does It Fit?

    Eric Mann
    11 Oct 2014 | 8:00 am
    We had tired of the old fiber board desks from Target, and my parents finally invested in a nice, solid, oak office desk for the family. Our plan was to use it for the computer tower, the Rolodex, our fax machine, and the filing cabinet of old manuals and warranties for which household appliances we could never remember. It was a fairly expensive furniture purchase, though looking back on it, we probably could have gotten away with a cheaper model. Still, the many boxes arrived at the house, and we began the slow, steady process of assembling. It was a fine desk, so we made sure none of the…
  • The Fallacy of the $1 Salary

    Eric Mann
    6 Oct 2014 | 8:00 am
    When I was in high school, a guidance counselor tried to give me a breakdown of the salaries various types of people could expect to earn. A high school dropout would be lucky to earn $18k a year. A high school graduate would be able to make $20-25k. A college degree would bump you farther to $30-35. Before I began my career, this was the only advice I’d ever gotten about salary expectations. Ironically, every potential employer since then has asked me for my salary requirements during the interview process. Not knowing what to actually expect, I once took a job that only paid $25k…
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  • Lowering the enormous cost of child care

    25 Oct 2014 | 9:35 pm
    Lowering the enormous cost of child careShutterstock Americans spend an average of $7K annually for child care, but there are ways to save without compromising the quality of care. Babysitting co-ops in your areaMore in FinanceMusic streaming for less Secrets of outlet store pricing
  • Marine killed in Iraq in the fight against ISIS

    25 Oct 2014 | 9:35 pm
    Marine killed in Iraq in the fight against ISISKTLALance Cpl. Sean P. Neal died during a noncombat incident this week, becoming the second American casualty of the ISIS campaign. Officials shed little light on deathMore newsDozens die in boat accidentISIS clashes in Lebanon kill 5
  • Will Sunday kick off the Johnny Manziel era?

    25 Oct 2014 | 9:35 pm
    Will Sunday kick off the Johnny Manziel era?APWe take a look at the 14 games on this weekend's schedule, while providing you with some insight and, of course, our bold predictions. Potential upsets to keep an eye onMore sports coverageBrilliant MLB skipper leaves clubTitle hopes on the line in Big 12
  • Cream vocalist, bassist Jack Bruce dies at 71

    25 Oct 2014 | 9:35 pm
    Cream vocalist, bassist Jack Bruce dies at 71APThe British musician best known for his work as the lead vocalist and bass player of super group Cream died Saturday at his home. Classic rock songs he's known forMore entertainment news'Duck Dynasty' star hospitalizedLake Bell welcomes new baby
  • Who is the best quarterback in the NFL today?

    25 Oct 2014 | 9:35 pm
    Who is the best quarterback in the NFL today?APFrom MVPs and rising stars, to injured icons and rookie flops, our list of the league's top 40 signal-callers has it all covered.Superstar who came in at No. 1More sports coverageDallas to pull back Murray?Notre Dame deserves playoff bid
 
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    Chief Marketing Technologist

  • Call for speakers for MarTech 2015 — share your brain!

    Scott Brinker
    22 Oct 2014 | 7:24 pm
    The marketing technology world is on fire! And I mean that in a good way. Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. And those are just a handful of stories that I’ve touched on over the past two months since our last MarTech conference in Boston. Imagine how much further we’ll be five months from now! No, really, imagine it — and then let me know what you see on that horizon. Because…
  • $20 billion global market for marketing software today

    Scott Brinker
    21 Oct 2014 | 4:32 am
    How big is the market for marketing software today? Gerry Murray at IDC has an answer to that question, which he announced in a blog post last week: $20.2 billion here in 2014. He expects that the market will have a compound annual growth rate (CAGR) of 12.4% for the next five years, resulting in a $32.4 billion market by 2018. IDC breaks that market down into four broad categories: Interaction Systems — the majority of customer-facing marketing software advertising, digital commerce, marketing automation, web experience management, mobile apps, social media tools, etc. Content Production…
  • A STEAM engine to create marketing technologists for the future

    Scott Brinker
    20 Oct 2014 | 5:18 am
    Almost everyone you meet in technology is an advocate of more STEM education — science, technology, engineering, and math. We appreciate that (a) technology careers are relatively stable and pay well; (b) the demand for technologists exceeds their supply, which is a real challenge when you’re looking to hire more technology talent; and (c) our future as a nation and a global community will depend on the breadth and depth of these capabilities in our society — and the innovations that will be birthed from them. But as marketing technologists, we recognize there’s more to our…
  • It’s not just MarTech: FinTech, LegalTech, HRTech, etc.

    Scott Brinker
    13 Oct 2014 | 6:20 am
    It’s been said that the explosion of software vendors in marketing is an anomaly. Certainly if you compare that with enterprise software markets as we knew them ten years ago, that’s true. People look at my landscape of nearly 1,000 marketing technology vendors — which is only a representative sample — and shake their heads in disbelief. I’ve made the case for why I think 1,000-plus marketing software vendors could be the new normal. Yet many still consider it a market fluke, a freakish evolutionary mutation that is clearly not sustainable. But here’s one more…
  • 4 marketing automation vendors, 1 stage, 0 casualties

    Scott Brinker
    10 Oct 2014 | 12:00 pm
    Yesterday, I moderated a panel on “the present and future of marketing automation” at MarketingProf’s B2B Forum with Atri Chatterjee, CMO of Act-On; Jon Miller, co-founder and VP marketing of Marketo; John Stetic, group VP products of Oracle Marketing Cloud; and You Mon Tsang, CEO of OutMarket (formerly the Vocus Marketing Cloud). Dashing the hopes of those who attended the auto-race to see fiery crashes, there was little bloodsport — to the fine credit of the panelists. A little thinly-veiled sniping here and there, perhaps, but no chair throwing. Instead, several…
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    FUEL LINES

  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
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    Kneale Mann | Leadership

  • Detached From the Outcome

    Kneale Mann
    23 Oct 2014 | 2:30 am
    You really want the job. You are qualified, the phone screen call went well, you nailed the first interview, and waiting for the results of the second. You can hardly sleep. You know it’s yours. And then the call comes in – they made another choice, they picked someone else, you didn't get the gig.Sure you’re upset, but is your desire for the position any different now because you didn't get it? On the surface, you may begin to poke holes in the company, how dare they be so stupid, they made the wrong choice, and actually you didn't want that job anyway, you’re way better off without…
  • Never a Good Time

    Kneale Mann
    20 Oct 2014 | 4:02 am
    There’s never a good time to spill your dinner on your nice shirt. There’s never a good time to start that business. There’s never a good time to have another child. There’s never a good time to move. There's never a good time to act on that idea. There’s never a good time to make any decision in our lives.We can use that as an excuse, a reason not to move forward, or face things head on. I can’t speak for you, but there are countless times in my life I haven’t had the bravery to make the call. And whatever happened was what I safely accepted as what was supposed to happen.I was…
  • Finding the Quiet

    Kneale Mann
    15 Oct 2014 | 4:57 am
    Here are some interesting facts about how we spend our lives from Distractify.Twenty five years is for sleeping. We’ll work about 10-12 years in real time. This is discouraging, only 48 days having sex – keep in mind, it’s an average. We’ll watch about 9 years of television. Close to 3 years cooking, another year cleaning, and just over 4 years driving our cars. We’ll drink 12,000 cups of coffee, 48 pounds of tea, and a measly 14 days kissing. Tack on another year of our lives deciding what to wear, 8 years shopping, 5 years sitting at a desk, and we’ll swear about 2 million…
  • What is Authentic?

    Kneale Mann
    12 Oct 2014 | 7:26 pm
    The simple definition is something that is genuine; of undisputed origin. But we human types aren't simple. Or perhaps we make it complicated.At an early age, we are told to set goals and focus on results as if life is simply a recurrent process of projects and tasks. It makes sense in the business world, I suppose, because we want a return on investment to show those who watch the outcome. And without revenue, business grinds to a halt. In our fast-paced never satisfied reach for the next thing even if we haven't defined it world, is there room for authenticity? There are two sides to…
  • The Memes of Risk

    Kneale Mann
    8 Oct 2014 | 7:16 pm
    Manage risk, financial risk, reputation risk, market share risk, relationship risk, shareholder risk, the risks of risks, the risk of focusing on risks, the discussion of risks, the endless what if's that stall our journey. Perhaps we perceive it will be difficult or worse, not successful. We often fear our own abilities and guts to take that ride. One of the worst emotions I think we can possess is regret. The idea we didn't act on can often be the one that stops the flow. The safety of inaction becomes our comfort zone.Risk often focuses on what will, would, or could go wrong. It's a…
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
  • Your Brain on Social

    Dave Landry
    3 Oct 2014 | 1:55 pm
      This is your brain … AND THIS IS YOUR BRAIN ON SOCIAL! Any questions? Who can forget the image of eggs frying in a pan from the public service announcement offered by The Partnership for a Drug Free America. That commercial launched their multi-million dollar advertising campaign back in 1987 and overall it was considered a success even named the number eleven best commercial of all time by TV Guide.   PLEASURE OR ADDICTION? The comparison of something frying in a pan to the effects of narcotics and other drugs on the human brain was meant to bring awareness of the dangers of…
  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
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    iMediaConnection Blog

  • The future of fraud in programmatic

    Agata Smieciuszewski
    24 Oct 2014 | 1:30 pm
    By now, marketers have been inundated with information about the rise of programmatic. The future of media buying is definitely hand-in-hand with programmatic, but currently, the biggest threat is fraud. Fraud is obviously bad for everyone involved in the marketing channels, but will it ruin programmatic? At the ThinkLA's Programmatic Summit in Beverly Hills on October 23, 2014, keynote speaker Noah Elkin, executive editor at eMarketer, dove into some very important facts for marketers to consider when planning their strategy. According to the eMarketer study, which was the first forecast on…
  • Simple Ways To Get More Money To Invest In Your Business

    Morgan Sims
    24 Oct 2014 | 8:03 am
    Most first time businessmen complain about the fact that they cannot get money to invest in their new business. This is definitely a shame since there are always ways in which funds can be gained. All that really counts at the end of the day is gaining as much attention as possible and staying focused on finding really good investment opportunities. When you invest the money in an improper way, it does not really matter if you have investment capital as it would be lost. Starting With Your Budget In many situations you have to start investing in your business with the use of your own money.
  • The Collaborative Economy: What Big Brands are Learning from Disruptive Startups

    Kent Lewis
    23 Oct 2014 | 6:05 pm
    The final session of the day at Startup Marketing Conference focused on the collaborative economy and how large brands are learning from disruptive startups. Ben Kaplan from PR Hacker hosted the session and mentioned how brands like GE and Virgin are learning from and collaborating with startups. Kaplan also mentioned Meow Mix CatStarter as a recent example of leveraging a passionate community willing to innovate. Matt Kaufman, President at CrunchBase, kicked off by sharing an example of how Nestle is working with startup to stay ahead of the game. From his experience, Kaufman believes brands…
  • The Future of Search: Drive Big Profits with Competitive Intelligence

    Kent Lewis
    23 Oct 2014 | 5:27 pm
    In the second to last session of the day, Michael Sticker, Director of Marketing for SEMrush, stepped up to discuss competitive intelligence and search marketing. The first topic Stickler covered understands the value of organic traffic and how to put a dollar value on it. Of course this is what his platform does and as a customer, I can tell you it is a powerful competitive intelligence tool. He included links to helpful reports that outline how much Fortune companies spend on paid search that will be available on SlideShare soon. He cites Patel’s generously detailed blog posts with…
  • Startup Marketing Conference: Running A Marketing Organization That Supports Sales At All Levels

    Kent Lewis
    23 Oct 2014 | 4:51 pm
    For the mid-afternoon expert panel session at Startup Marketing Conference, an esteemed group of marketers and technologists discussed how to manage a marketing organization that supports sales at all sizes of business. Panelists included: Adam Metz, VP BD, Pandadoc (host) Mike Berger, Director of Product Marketing @ Marketo (SMB) Mikita Mikado, CEO, Quote Roller (startups) Martyn Crew, Founder and CEO, Bootstrap Marketing (enterprise) The first question related to each of the panelists first marketing objective and how they each nailed it. Mikado’s objective was signups and it took him…
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    Blog - Ganador

  • Couldn't have said it better (Friday Funny)

    Dennis Price
    23 Oct 2014 | 2:54 pm
  • More discrimination please

    Dennis Price
    21 Oct 2014 | 6:44 pm
    One of the most important skills we can have – is the ability to ask questions. This ability underpins our ability to discriminate.Discrimination has been given a bad rap: we are told not to discriminate based on age, sex, race, sexual orientation and so on. But in the process, all discrimination is tainted.If you can’t discriminate between poisonous and non-poisonous plants, or dangerous or safe animals, you won’t survive long. If you can’t discriminate between good and bad, new and old, valuable and non-valuable you will miss all opportunities and fall victim to perfectly…
  • The first step in creating a customer service culture

    Dennis Price
    20 Oct 2014 | 2:31 pm
    We are currently building a Customer Service Training program for a client and the format and structure of it is the ABC of Customer Service. The ‘B’ is about behaviours. The ‘C’ is about Communications.The ‘A’ is about that one thing that marks the difference between success and failure.If it is not in place, then nothing else matters. Whatever you do in place of this, will never sustain the business.Can you guess what that is?It is about ‘ATTITUDE’ in customer service.Many people say you can’t change attitudes, but you can. Have YOU ever changed your attitude towards…
  • The difference between success and failure as a retailer

    Dennis Price
    19 Oct 2014 | 2:26 pm
    As you may have realised, I like proposing a contrarian view on many sacred cows – not always because I firmly hold that opinion, but because I like to encourage people to question their own beliefs.I sit here pondering what I can share with the audience that will be worthwhile, and I think about merchandising, margins, and multi-channel retailing and the like.  Or maybe I can debunk some social media myths. These are all worthy topics that should be thought about, and are easy to write about. (And fun to poke a stick at.)But somehow I thought of the ONE thing we rarely discuss, but…
  • Are you ready for responsive retailing?

    Dennis Price
    14 Oct 2014 | 2:48 pm
    I borrow the term from (where else?) the internet. Responsive websites are sites that automatically adapt/ respond to the device upon which it is accessed. The same site on a mobile device will look and function differently to the same site being accessed on a desktop computer. Image Kikitwou on Deviantart. I think there will be major role to play for organisations in a retail supply chain. That role will be constantly evolving and it will require different skills. For example, great retailers must acquire curation skills and not (merely) merchandising skills. Retailers must learn the…
 
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    FOLDEN eMarketing Blog

  • Social Networks and their Age Groups

    FOLDEN.INFO
    23 Oct 2014 | 6:33 am
    Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing […]
  • Is your Homepage affected by Google Updates?

    FOLDEN.INFO
    14 Oct 2014 | 10:03 am
    The Google updates of its search engines algorithm are legendary and do face search engine optimizers constantly with new tasks. But how to determine whether the performance of a website has definitely changed due to a Google update or by other causes such as brisk competition? For this purpose, the following tools are recommended. A […]
  • SEO Study pronounces Importance of Content Marketing

    FOLDEN.INFO
    30 Sep 2014 | 6:21 am
    According to two different seo studies conducted by Ascend2 and Searchmetrics valuable content has become of higher importance to search engine ranking than one year ago. The emphasis in on valuable content aka relevant content. Such content today is part of seo and no more just a nice supplement to websites. Further revalued factors are […]
  • Media Expertise needs Paid Media Knowledge

    FOLDEN.INFO
    11 Sep 2014 | 2:02 pm
    There is no need to pronounce that the media buying landscape has changed. Within an article by Search Engine Watch this shift is described by mooving towards paid media with the consequence of the need of new skills. And indeed, formerly there have been search engine ads and display, which was disseminated over some well […]
  • Link Building, is it still important and which Strategies exist?

    FOLDEN.INFO
    13 Aug 2014 | 8:50 am
    Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the […]
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    Blog - Digital Jungle

  • How to Improve Your Google Ranking: Penguin 3.0 Update

    22 Oct 2014 | 11:50 pm
    Latest Penguin 3.0 Update According to several key sources at Google, we can expect an update to the Google Penguin algorithm in as little as a week. While no set date has been given Webmaster Trends analyst John Mueller commented;…
  • 11 ways to get indexed By Baidu the Largest Chinese Search Engine

    22 Oct 2014 | 1:02 am
      In this post, we are going to tell you how you can get ranked and indexed by Baidu. There are many differences between Google and Baidu. In order to be ranked in Baidu, you will need to meet requirements…
  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • How to Recover From the Panda 4.1 Update

    29 Sep 2014 | 2:41 am
    Panda 4.1 what does it do? Google have announced that the latest Panda update, which has already been launched, is a filter dedicated to penalizing poor content and prevent it from ranking well. The logic behind this latest update is…
  • The Older Social Media User

    29 Sep 2014 | 2:13 am
    Social Media Population of China With an approximate population of roughly 597 million active users, Chinese social media is obviously a dominant online force. When it comes to age, 51% of social media users are over the age of 31.…
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    Logo Design Blog

  • The true cost of free logo generator

    Ben Johnson
    25 Oct 2014 | 12:00 am
    To set up a strong marketing foundation of a business, you need a strong brand identity. You might have come across various design offers but should you really use these free offers for your professional brand logo. Actually, you must pay no heed in accepting such free offers when it is a matter of your  [ Read More ]
  • Reasons you need to choose the professional service for web design

    Ben Johnson
    30 Sep 2014 | 11:40 pm
    After recession and job cut backs globally, start-ups and small businesses have emerged immensely. People are relying on their little businesses than jobs and taking little by little of the market share. The market competition is getting fierce and tougher with each passing day. Businesses have seen much more innovative ways in setting up, marketing  [ Read More ]
  • How to choose a professional design company for custom logos

    Ben Johnson
    29 Sep 2014 | 4:30 am
    It is highly crucial that as a business person you understand the significant role of a unique, creative and custom logo in today’s highly competitive, social media driven, smart marketing and web savvy world. With the help of an inspiring and engaging logo design, you can reach your target market through online and offline forums,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    22 Sep 2014 | 3:16 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Custom logo design for strong business promotion

    Ben Johnson
    17 Sep 2014 | 12:09 am
    Is your logo a separate entity from your business? Not at all! Your logo is your brand face where all the promotional techniques, branding and advertisements are dependent on your business symbol. Your marketing collateral is incomplete without a professional, custom and creative logo. You cannot execute your promotional techniques without your business logo. So,  [ Read More ]
 
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • 7 ways to enjoy stellar engagement with stakeholders

    yinkaolaito
    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    yinkaolaito
    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
  • Nigeria organizations’ business communication experiment with social tools

    yinkaolaito
    6 Oct 2014 | 7:42 am
    Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]
  • How to build entertainment brand: Case study of Noluthando Malope & Helen Paul

    yinkaolaito
    28 Sep 2014 | 4:55 am
    Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]
  • Social Media Real Estate: 4 ways to know you a tenant

    yinkaolaito
    26 Sep 2014 | 12:20 am
    Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Top Tips and Techniques for Holiday App Marketing

    24 Oct 2014 | 12:00 am
    The millions of new phones and tablets given as gifts each holiday season create a massive opportunity for app publishers to capture lots of new loyal users. With the recent launch of new products like the iPhone 6 and 6 Plus, and the iPad Air 2, the 2014 season promises to be no exception. But this is also the most competitive time of the year and finding a concrete and lasting strategy for your holiday app marketing plan can be a challenge. If you follow a few simple guidelines, however, you’ll be on the right track to overcoming those challenges. As…
  • The 13 Cost Areas for a Digital Asset Management System

    24 Oct 2014 | 12:00 am
    This white paper provides insight and guidance, considering both the vendor and buyer sides, into commonly identified areas of Digital Asset Management (DAM) cost. These cost areas exist regardless of your choice for acquiring an installed, or hosted, or Software-as-a-Service (SaaS) or open source digital asset management system.Request Free!
  • Best Marketing Practices for Growing Your Mobile App

    24 Oct 2014 | 12:00 am
    With more than 2.5 million mobile apps competing for users, finding the right users for your app can be a huge challenge. The good news is that with the right technology and tactics, you can overcome this and other challenges, and build successful, sustainable mobile app businesses.We’ve compiled 10 best practices to help guide you through the process. These include: working with as many traffic sources as possible, focusing on ROI, retargeting lapsed users, and using the right ad tracking technology, among others. Marketing your mobile app is no simple task, but if you follow the best…
  • Digital Asset Management: Three Tickets to The Blockbuster Content Marketing Show

    24 Oct 2014 | 12:00 am
    In this paper learn the three-step best practice model for digital asset management and the interdependency of successful content marketing strategy upon the “Integration, Optimization and Accessibility” of these assets.Request Free!
  • The 2015 Contact Center Buyer's Bundle + 9 Questions for Choosing the Right Contact Center Software

    23 Oct 2014 | 12:00 am
    The 2015 Contact Center Buyer's Bundle brings together the latest in information, coverage of important developments, and expert commentary to help with your contact center strategies and related decisions. The bundle includes the following assets and reports to insure that you get the most out of your contact center research:9 Questions for Choosing the Right Contact Center SoftwareHave You Earned Your Customers' Trust?The Top 5 Steps to Workforce Management SuccessMapping the Customer Journey for SuccessTransforming the Customer Experience: How Four Contact Centers Did It…
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    Blog

  • Does the digital age = less love and care?

    20 Oct 2014 | 3:01 am
    I wonder if the more digital communications dominate the way we do things, the less care is taken?
  • Thorne Travel Video: When Is A Spoof Not A Spoof?

    13 Oct 2014 | 4:15 am
    Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
  • Should Sainsbury’s be ridiculed for their internal comms gaff?

    1 Oct 2014 | 7:57 am
    Poor Sainsbury’s. Poor store manager. Although to be fair, putting such an obvious internal comms poster, meant for the staff room, in the front window of your shop is a fairly stupid thing to have done. But that really is where the blame lies. And stops.
  • The Best Ad Idea Ever

    26 Sep 2014 | 4:17 am
    Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.
  • Why talk of emotional marketing in B2B makes me angry

    4 Sep 2014 | 11:14 pm
    There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that many of the emotions the coverage raises in me aren’t very positive ones.
 
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    Digital Examples

  • 'Dorothy' Wearable Technology

    24 Oct 2014 | 7:05 am
    This is a fun concept, and a good illustration of the sort of thing that wearable technology could do.'Dorothy' is a device that can be operated by tapping you heels together 3 times (geddit?) to then perform a specific task in a 'if this then that' way.  For example calling your phone so that you can make an excuse to leave a bad date (we've all been there...), to text 3 friends with your location, and more. More info here
  • The first ad on Snapchat

    24 Oct 2014 | 6:48 am
    The first advert on Snapchat ran over the weekend of 18th & 19th October: a snap for upcoming horror film ‘Ouija’. More info
  • App Integration - Apple Pay

    22 Oct 2014 | 2:02 am
    Apple Pay, the seamless way to pay though an iPhone or iPad launched earlier this week.  Once set up, shoppers can use it to pay for things in-store with contactless payment terminals, and also through a set of 14 launch partner apps - shown below,with more coming soon, including Starbucks, airbnb, Eventbrite, and Ticketmaster.While the reviews say that payment in apps is not perfect yet - you can't add multiple things to a basket in some, for example, this is one area where the integration of one app into another (making apps less self-contained, and more linked, like the web) should…
  • 'How Google Works' on Slideshare

    21 Oct 2014 | 6:19 am
    Slideshare is a great medium to use to promote a business book - I'm surprised it isn't used more often How Google Works from Eric Schmidt
  • Pinterest's Handmade Halloween

    10 Oct 2014 | 7:07 am
    The first of a series, I think
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    Idaho Ad Agencies

  • Job Openings at DaviesMoore

    Brian
    22 Oct 2014 | 3:09 pm
    DaviesMoore in Boise has a couple of positions that they’re actively looking to fill: Digital Media Planner/Buyer The successful candidate for this role is a strategic thinker, well versed in the digital space, confident enough to be client facing and task oriented enough to do the buying/billing/analytics in addition to the planning. This individual will have overarching ownership of the digital strategies for our clients, working with a variety of decision makers on both the client side and internal teams. The Digital Media Planner will be on the ground level of planning, along with…
  • Belated Recognition for Advantage Advertising

    Brian
    22 Oct 2014 | 10:04 am
    In August, Advantage Advertising’s work for  the University of Wyoming was recognized by the Bleacher Report in their ranking of the top 50 college football team schedule posters for 2014. Advantage Advertising’s work for Wyoming was ranked number one in the nation by Bleacher Report. This isn’t the first time Advantage Advertising’s work in the college sports arena has been recognized. In 2012, the agency’s design for the University of Idaho Vandal football schedule poster ranked number four, and last year the design for the Wyoming Cowboys football ranked…
  • Job Opening: Media Project Manager

    Brian
    13 Oct 2014 | 11:00 am
    Allan + Jenson is a Los Angeles-based marketing consultancy with an office in Boise, has an opening for a Media Project Manager. From the job posting on the Idaho Ad Agencies job board: Allan + Jenson is hiring a Media Project Manager to join the Boise team. Duties of this role include: Manage day-to-day media projects with multiple clients Coordinate requests to national buying firm Organize client direction on media plans and strategies Coordinate media plans to creative agency for fulfillment Track competitive activity and provide reporting Providing logistical support for meetings…
  • Journal/Scripps forced to sell KIVI or KNIN

    donday
    15 Sep 2014 | 10:46 pm
    When Journal Broadcast Group is merged into EW Scripps, KIVI and KNIN will no longer be on the same side. In a little-noticed FCC filing earlier this month, Journal agreed to “sell” the two stations to “Journal/Scripps Divestiture Trust.” A bit of digging finds that Journal & Scripps have to unload one of the Boise TV stations in order to consummate their marriage. Here’s why: in 2009, after a lengthy process, Journal bought KNIN under the FCC’s “failing station” waiver provisions. At the time, KNIN was a CW affiliate with little in the way…
  • From the ‘Things we missed in our inbox’ file

    Brian
    14 Sep 2014 | 6:23 am
    This one came through back in June, but… well, summer. Oliver Russell announced that they have assumed management and marketing of Think Boise First. From the press release about the change: Think Boise First co-founder Beth Geagan said the organization achieved great success over the past six years in branding and highlighting the importance of local business to the community. Earlier this year, Geagan began looking for viable options to take the branded effort to the next level in Boise. “We talked to several interested parties. In the end, Oliver Russell made the most sense and…
 
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    Creativity Unbound

  • Talent imitates, genius steals. And then it remixes.

    edward boches
    7 Oct 2014 | 5:59 pm
    Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digital Age from edward boches The good folks at Biogen Idec asked me to speak at a gathering of international marketing folks this week. Admittedly I know little or nothing about bio-tech or pharmaceuticals. So rather than faking it, I talked about something I do know about. Creativity: having ideas, inspiring ideas, dissecting ideas. It was only a few years ago when creative was a word used to describe the art and theater students who kept to themselves in high school. Or people who had no money and lived in lofts,…
  • Creativity for the digital age in six minutes

    edward boches
    26 Sep 2014 | 6:53 am
    Creativity for the digital age in six minutes. from edward boches Boston University COM PR professor Amy Shanler asked me to present “how to be creative” in six minutes for a “speed dating” like session for her PR students. If being creative isn’t already enough of a challenge, trying to explain how to do it in six minutes. Obviously it’s something I think about a lot in a never ending attempt to inspire students who are eager to create, invent, and make stuff that’s interesting. But we all know that you learn and improve by doing, not be listening…
  • Is Apple getting closer to a post-Jobsian voice?

    edward boches
    30 Aug 2014 | 7:19 am
    This morning I got an email from Peter Burrows, a senior writer for Bloomberg/Businessweek. Peter writes regularly about science, research, tech, Silicon Valley and Apple. We talk about the latter every now and then. Peter’s latest query asked whether I thought Apple’s most recent commercials were any indication that the company was getting closer to a post-Jobsian voice. I sent Peter a note, and thought I’d share my answer here. After all, everyone likes to talk about Apple and its advertising. Short answer: perhaps getting closer, yes. Apple has always been about…
  • This is how a creative department should work

    edward boches
    25 Aug 2014 | 7:28 am
    I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego. We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work. Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold,…
  • Good luck trying to replicate the ice bucket challenge

    edward boches
    23 Aug 2014 | 10:58 am
    Seven lessons from the ice bucket challenge. Five lessons from the ice bucket challenge. Social lessons from the ice bucket challenge. Forbes (they have two posts with totally different sets of lessons), HuffPo, Social Media Today (disclaimer: I often write for them), and a host of others have all published pieces giving us useful tips that marketers can pick up from this latest Internet phenomenon. Time it right, keep it simple, mix in celebrities –not sure that part was planned — start local, etc. I am willing to bet that we will never see a brand or even a charity replicate…
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    Marketing Java | Web. Social. Marketing.

  • The Value of Two Dollars (is More than You Think)

    Leia Schultz
    21 Oct 2014 | 1:17 pm
    What is a couple of dollars worth today? A food truck roving the streets of Scranton, Pennsylvania, has discovered that two-dollar bills have made its business memorable and profitable. The What the Fork food truck gives customers two-dollar bills as change for their orders when they pay in cash, and it’s setting the truck apart and keeping people coming back for more. Mario Bevilacqua owns What the Fork, and this…       
  • No, Red Bull Doesn’t Give You Wings

    Leia Schultz
    16 Oct 2014 | 10:52 am
    Did anyone actually think that the energy drink’s slogan, “Red Bull gives you wings,” was a factual statement? Red Bull recently settled a false advertising lawsuit because of the slogan (which is a principle influencer in Red Bull’s commercials and advertisements) and the apparent lack of wings being grown but consumers of the Taurine- and caffeine-loaded beverage. As a result of the settlement, Red Bull has agreed to pay roughly…       
  • Shellshocked

    Leia Schultz
    7 Oct 2014 | 7:34 am
    The Internet is abuzz with trepidation about a new bug in software systems, and it’s with good reason. Shellshock is the name bequeathed to the bug that affects Bash, a shell program, and it’s threatening enough to make cyber security experts shiver with fear. It is predicted that this ‘Bash Bug’ could have more crippling consequences than the Heartbleed bug that reared its head in April. Shellshock is as serious…       
  • Good Google News for Startups

    Leia Schultz
    2 Oct 2014 | 12:13 pm
    Google announced a new program that could be a great ally to new startup businesses. Google’s Cloud Platform for Startups offers startups $100,000 in Cloud Platform credit that can be applied toward all Cloud Platform products. The offer also comes with 24/7 support for eligible startups, including around-the-clock phone customer service and little to no wait times. Cloud Platform solutions engineers are available to assist startups one-on-one as they dive…       
  • Instagram Innovations

    Leia Schultz
    30 Sep 2014 | 8:13 am
    “At Instagram, we’re always looking to inspire and empower brands to create beautiful and engaging imagery that resonates with our community of more than 200 million worldwide,” declares the message on Instagram for Business’s blog post announcing the app’s new business tools. These tools are focused in three main areas to allow business to add more value to their brands: account insights, ad insights, and ad staging. This tool triad…       
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    Marketo Marketing Blog

  • Your Dream Team: The Marketing Trifecta

    Phillip Chen
    23 Oct 2014 | 5:30 am
    Author: Phillip ChenI stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Here are the roles I think…
  • Learn, Succeed, Lead: How to Go From SDR to Sales Leader

    Ben Daters
    22 Oct 2014 | 5:30 am
    Author: Ben DatersThe goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. For most sales professionals, developing yourself into a closer is a journey, but for a select group, that have the natural ability to close, what comes next? I’ve thought about the mindset and milestones I’ve encountered during my short tenure as salesperson, and discovered that it’s about looking for repeatable tools and skills to deploy across my team. I believe that if you’re mindful of these four factors you’ll be able to…
  • 5 Ways You’re Sabotaging Your Content Marketing

    Ellen Gomes
    21 Oct 2014 | 5:30 am
    Author: Ellen GomesToday, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. We’ve identified 5 common issues that sabotage a content marketer’s efforts to create content that delivers value and supports the reader in their buying lifecycle. Avoid these to secure your content’s success: 1-    Silos This saboteur sneaks into an organization silently and can often go unnoticed. Content marketers know the inherent value of…
  • The Do’s and Don’ts of YouTube Marketing

    Jon Mowat
    20 Oct 2014 | 5:30 am
    Author: Jon MowatThere are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing, and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, Ask and AOL combined!) These reasons illustrate that more and more people are turning to video to learn about how to do common everyday tasks and to check products…
  • Rated I: For Strong Infographic Content

    Ellen Gomes
    16 Oct 2014 | 5:30 am
    Author: Ellen GomesAt Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks, to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. So why aren’t all marketers leveraging the blockbuster power of infographics? Infographics for everyone! Unless your target market hates visual content (we’re not judging!) then infographics are probably something you can add to your content repertoire. They are an awesome way to clearly present complex information. For…
 
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    Sparks

  • Inspiration For Healthcare Marketers: Excellence in Brand Experience Awards

    Eric Brody
    21 Oct 2014 | 1:40 pm
    The Hub Magazine just announced their 2014 Excellence in the Brand Experience awards. The Hub Prize honors excellence in the brand experience, which they define as each and every opportunity to make or break the brand promise to a customer (shopper, consumer or business). A key consideration is whether the...
  • Cleveland Clinic & Best Global Brands Study

    Eric Brody
    20 Oct 2014 | 11:14 am
    The Cleveland Clinic might not formally make the cut as one of the Top 100 Best Global Brands. But within the world of healthcare, it’s certainly one of the chart toppers as it’s a brand that has the power to change the world. Interbrand’s Best Global Brands Study is the...
  • What Tiffany’s and healthcare marketing should have in common

    Eric Brody
    6 Oct 2014 | 1:33 pm
    I came across this ad from Tiffany’s. This simple, sophisticated piece of communication that says a lot, without saying a single word. But you still get it, right? It’s the power of that little blue box and the “love” inside. What can healthcare marketers learn from Tiffany & Co? 1....
  • A “not pretty, but beautiful” Gibson guitar and healthcare branding

    Rick Zaniboni
    5 Oct 2014 | 4:51 pm
    “Not pretty” can be beautiful.  Open, sincere and honest works best in healthcare branding. Hospitals are under intensifying pressure on so many fronts. Regulators are expecting the impossible; better, faster and cheaper, and the public is no longer the voiceless, captive audience, but consumers of healthcare with the ability to broadcast to...
  • What healthcare marketers can learn from Umpqua Bank

    Eric Brody
    27 Sep 2014 | 7:05 pm
      The answer to this question is – a lot. Because this bank has carved out its own space, shaped it based on its vision and executed against it meticulously. Umpqua Bank doesn’t take its cues from other banks. Certainly there are “antes” that they must deliver, as they are...
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    Marketing Donut feed

  • Surge in start-ups looking for seed investment

    24 Oct 2014 | 8:15 am
    There has been a surge in the number of start-ups applying for private funding using SEIS – the government-backed tax efficient investment scheme. The Seed Enterprise Investment Scheme (SEIS) was introduced by the government in 2012 to stimulate investment in start-ups and early stage businesses by offering favourable tax breaks to private investors. These include 50% income tax relief on investments of up to £100,000 per year. Now, the numbers applying for SEIS in 2013/14 (to 5 April) are up 73% on the previous year – from 1,644 to 2,852 applications. Stephen Norton, director at Radius…
  • SMEs urged to take action against cyber crime

    24 Oct 2014 | 8:13 am
    Small businesses are underestimating or even ignoring the threat of cyber crime, according to a government panel of technology experts. Six out of ten small businesses have suffered a malicious breach in the past year according to figures from the government – and half of them had a serious incident. Ed Vaizey, minister for culture and the digital economy, said: “Small businesses remain particularly vulnerable to cyber security breaches that can result in hundreds of thousands of pounds worth of damage.” The government is working with industry partners as part of its the National Cyber…
  • Employers leaving auto-enrolment too late

    24 Oct 2014 | 8:12 am
    More than a million small businesses could be heading for an auto-enrolment pension crisis, according to new research. Research by Defaqto on behalf of NOW: Pensions has found that many businesses are leaving it too late to prepare for auto-enrolment. And from June next year, another 1.2 million small and micro businesses will embark on auto-enrolment. The survey found that 72% of financial advisers say employers are coming to them for advice either very close to, or after, their auto-enrolment staging date. And the majority (87%) are concerned that employers lack the knowledge to make…
  • Most directors completely unaware of HSE fees

    24 Oct 2014 | 8:11 am
    The vast majority of business leaders are not aware that they may have to pay costs if the Health and Safety Executive (HSE) comes to their workplace to investigate any material breach. Research by health and safety consultants Protecting.co.uk has found that 81% of directors and company owners still don’t know about the Fee For Intervention (FFI) process, even though it is now two years since it came into force. The research found that 70% of directors think HSE interventions are paid for out of taxation, while 45% think they are paid out of any court fines that might be levied. Mark Hall,…
  • Also in the news this week – 24 October 2014

    24 Oct 2014 | 8:10 am
    Innovation Vouchers now open to all small firms Small businesses of all types will soon be able to claim up to £5,000 towards the cost of expert advice using Innovation Vouchers, which are designed to encourage businesses to "seek out fresh knowledge" that will help them grow. Previously the funding had been restricted to particular sectors and purposes. The eligibility rules will be published before 10 November, the opening date for the first round of applications. It is expected that the focus will still be on "new ideas and new products" rather than everyday requirements such as a…
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    9 INCH MARKETING

  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as […]
  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
 
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    Chief Marketer

  • Chief Marketer Listline Oct. 24

    Casey McClay
    24 Oct 2014 | 1:13 pm
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online American Window and Door InstituteThe AWDI file features active subcontractors, general contractors and builders through out the U.S. who are AWDI certified and/or subscribers to the Door and Window Business newsletter.Universe: 44,699Price: $125/MSelections: Contact name, phoneContact: The Information Refinery, Inc., Dave…
  • Social Ecommerce Tips for the Holidays

    Chief Marketer Staff
    23 Oct 2014 | 1:01 pm
    Here are a few simple tips for leveraging social media to make the most of your holiday ecommerce efforts. This post from Practical Ecommerce highlights what marketers can do to leverage social media to extend brand reach, build awareness for promotional efforts and support overall sales activity. Tips include dressing up social media graphics with a holiday flair and using Pinterest to create gift idea boards. Check out the full post for more tips on how social can help fuel ecommerce this holiday season. The post Social Ecommerce Tips for the Holidays appeared first on Chief Marketer.
  • Study Shows Lead Generation Struggles

    Chief Marketer Staff
    23 Oct 2014 | 12:52 pm
    A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies. This Komarketing report highlights Ascend2′s “Lead Generation Strategy Research Summary Report,” which shows that 66 percent of sales, marketing and business professionals view their lead generation strategy as “somewhat successful,” while 21 percent said that they thought their strategy was “not successful.” Click here to read the full report, which indicates that 32 percent of respondents said that an inadequate…
  • SEO Tips and Tricks

    Chief Marketer Staff
    23 Oct 2014 | 12:46 pm
    Making sure the content on your website is focused on helping your users to find what they are looking for is one big key to search engine optimization success. This Forbes story takes a closer look at SEO secrets every business should be focusing in on, including finding the right content and keywords for SEO success, getting links from a wide range of websites and making sure your site is free of technical issues that can have an adverse effect on SEO. Check the full story to learn about how creating quality content that will attract natural back links, sponsoring events that are relevant…
  • Marketing Automation Pitfalls

    Chief Marketer Staff
    23 Oct 2014 | 12:36 pm
    Marketing automation tech solutions can make marketers’ lives easier, but that doesn’t mean they’re completely foolproof. Check out this Econsultancy blog post on marketing automation pitfalls to avoid. From wonky posts via social automation and questionable automated ad placements, to strange recommendations from ecommerce automation software and email personalization mishaps, the full story should give marketers some insights on what to look out for when leveraging automation solutions. The post Marketing Automation Pitfalls appeared first on Chief Marketer.
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    DigitalMarketingLab

  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mobile is the new black: 7 commandments of mobile marketing

    Teresa Sperti
    18 May 2014 | 5:14 am
    In 2013, global mobile traffic grew 81%. As a result brands like John Lewis are reporting that 40+% of their traffic are now coming from mobile. The unabated growth should make mobile the new black... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • Millennials and Fitness: Designing for Engagement

    Adam Hubbard
    21 Oct 2014 | 1:11 pm
    Earlier this summer, Millennial Marketing Guy™, Jeff Fromm wrote about the impact of the group-oriented and technology-driven mindset of millennials on the entire fitness industry, from gyms to equipment makers. As a leading manufacturer of health club and home fitness equipment, here at Precor we’re constantly evaluating how and when to incorporate emerging trends in fitness and demographics into our equipment. It’s not always easy. For any manufacturer, especially those with somewhat longer product cycles, it’s important to distinguish between fads and trends. While understanding…
  • Fairness is a Core Millennial Marketing Principle

    Jeff Fromm
    14 Oct 2014 | 10:42 am
    While many Gen Xers and Boomers can remember the screeching sounds of dial-up Internet and fax machines, most millennials don’t have a frame of reference for it. In fact, it’s difficult for many millennials to imagine a world without unlimited connectivity. Millennials have grown up immersed in a world where innovation has leveled the playing field —the concept of democracy no longer just applies to our government. Now, everything has been democratized so that consumers have a say in almost every aspect of their personal universe. We refer to this new ideology or mindset as the…
  • 7 Food Marketing Tips To Win with Millennial Fast Casual Eaters

    Jeff Fromm
    12 Oct 2014 | 10:24 am
    It’s no secret that a healthy piece of the Fast Casual industry’s growth is related to the preferences millennials have shown toward this category. Where we once believed that the restaurant thought leaders were those in fine dining, more and more of today’s food trends and innovation are starting in the Fast Casual space. By adding fresh food concepts and new flavor profiles, chains like Panera, Qdoba and Pita Pit have not only caught millennials’ eyes, but also those of major Fast Food chains. We’ve highlighted the seven food marketing truths to keep millennial consumers coming…
  • Will Apple Pay Change mCommerce for Millennials?

    Leah Swartz
    30 Sep 2014 | 12:15 pm
    As a millennial, I often browse Pinterest, my favorite fashion blogs and Instagram to find style inspiration or links to purchase my new favorite shirt or summer sweater. The best part? One week later my new clothes show up at my front door and I didn’t even have to get off the couch or put down by Chipotle burrito. It is no secret that as digital natives, millennials have fully embrac`ed the eCommerce culture. As a whole, our generation shops online at a rate significantly higher than our parents and grandparents. And now, the tides are changing again. While eCommerce still has a strong…
  • Millennials Seek More Philanthropic Purse Power

    Christie Garton
    24 Sep 2014 | 7:39 am
    How do you define millennials? Innovative, lazy, tech-obsessed? Try “philanthropic.” More than 87 percent of millennials donated to a nonprofit in 2013, and now, intrigued with the influence of their donations, millennials are looking for opportunities to make those dollars work even harder. Typically strapped for cash and time, they’re now turning to brands as outlets for social change, placing their dollars with companies dedicated to social good. Now, for-profit companies are taking notice, evolving old giving models to meet the millennial demand for more philanthropic purse power.
 
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    FeedBlitz News

  • The One Easy Gmail Tip for Tracking and Testing

    Phil Hollows
    1 Oct 2014 | 7:48 am
    We recently sponsored the slightly-awkwardly-named-but-totally-worthwhile Type-A Parent Conference in Atlanta, and so naturally the topic of email came up (surprise!), especially in relation to testing email forms with different email accounts. It can be a real pain to create yet another email address for your site, and so we all have only a few addresses to go around. Right? Wrong! If you have a gmail account – and who doesn’t? – you effectively have an infinite number of email addresses. And I was surprised how few of the experienced bloggers and content marketers I met…
  • Feeds, Clicks and DNS Problems

    Phil Hollows
    29 Sep 2014 | 7:32 am
    If you or your subscribers have been frustrated trying to get to a FeedBlitz feed (or click through to a link in a FeedBlitz feed) in the last 24 hours or so, the reason is because some third party DNS servers have been returning the wrong results for feeds.feedblitz.com. The net effect is that although FeedBlitz is up and your feeds are being served, some subscribers are being sent to the wrong servers, and getting errors as a result. Update: We’ve routed traffic from the “wrong” server to one of the “right” ones, so even folks affected by this should now get…
  • Today I Learned: How to Enable Flash Developers

    Phil Hollows
    15 Aug 2014 | 9:39 am
    Not having Flash development experience in-house, we were puzzled recently when we received a support request from a Flash guy wondering why a file we’d never heard of (crossdomain.xml) was giving a 404 file not found error when he requested it. Because it wasn’t there, obviously. Thankfully, the developer in question was kind enough to throw us a link about why that file was needed for Flash, and a few minutes later we had everything we needed to know. Thanks, Chad! So if you’re a Flash developer, crossdomain.xml is now available on our servers to permit you to use…
  • New: RSS Image Enclosures Now Visible

    Phil Hollows
    13 Aug 2014 | 6:58 am
    A funny (peculiar, not haha) thing about major media site RSS feeds is that not only are the feeds often little more than a plain text (and so kinda boring) sentence, but also that their RSS feeds tend to include thumbnail images as enclosures. Enclosures are the part of a feed typically used for podcast media files, and the problem with stashing an image as an enclosure is that most people won’t see it, since the picture isn’t part of the main content. As a result, the feed and downstream feed usage (e.g. email subscriptions) are much less engaging for us carbon based life…
  • The FeedBlitz API: Workflow for Building a Plugin

    Phil Hollows
    12 Aug 2014 | 12:48 pm
    The goal of this example is to show you what API calls to make so you can programmatically add a subscriber’s email (and other information) to a list at FeedBlitz. Let’s assume you’re developing a plugin for WordPress; any WP plugin developer should be able to integrate with FeedBlitz! The example below isn’t limited to plugins, of course; it can work with any web site, product or service you can extend programmatically.  You use simple Web requests, so it’s pretty easy for a web developer to do. Prerequisites The user of your plugin will need: A FeedBlitz premium account At…
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    HB

  • 8 Steps to Building a Better Creative Staff

    Matt Gustavsen
    23 Oct 2014 | 6:15 am
    Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t put your finger on. However, there are some actions we can all take to foster a creative staff. Here is my formula for building a better creative team based on my experience working with a tight-knit group at HB agency. 1. Surround yourself with A-players Start by looking…
  • Somerville Means Business…Green Business

    Julia Bucchianeri
    23 Oct 2014 | 3:40 am
    Massachusetts is leading the clean and green tech revolution in the United States. From Governor Patrick’s leadership to our top-tier universities and every startup in between, we have all of the necessary elements in place to help drive our progress. It’s important to note, however, that all of this innovation isn’t happening in downtown Boston. Many are quick to assume that the Bay State’s cleantech advancements are developed in the Innovation District or the Leather District but believe it or not, many of the latest and greatest technologies are born just across the river in…
  • Jill Abramson Is Launching A Media Startup

    Molly Delaney
    22 Oct 2014 | 10:41 am
    image via The Boston Globe Jill Abramson and David Carr kicked off WBUR’s new series Fast Forward at Boston University this week. While the pair rarely stayed on-topic, the night was full of candid moments, debate, and Abramson’s latest breaking news — she’s launching a media startup with Steve Brill. Want to know what else you missed from Carr’s chat with Abramson? Check out our BuzzFeed story. Send to Kindle
  • It’s OK to say “No”

    Jonathon Glazebrook
    20 Oct 2014 | 7:33 am
    The Pontiac Aztek remains a perennial punchline. So much so that when the writers of Breaking Bad wanted a car to exemplify just how much of a loser Walter White is at the start of the series, they gave him the Aztek. The Aztek checked all the right boxes. As Former General Motors CEO Bob Lutz said in a recent Road & Track interview, the Aztek was born in a company committed to innovation and was a “vehicle that achieved all its internal objectives.” Yet, it still landed on Time Magazine’s 50 Worst Cars of All TimeThe truth is, the Aztek wasn’t a result of bad thinking, it was a…
  • The Reason Why No One Follows You

    Molly Delaney
    16 Oct 2014 | 10:42 am
    Social media is not that different from dating. The reason why you have no followers (or start losing followers) is the same reason you’re not getting a second date. You’re selfish. OK, not everyone reading this falls into the self-serving category, but take a moment to think about your social presence. Be honest about how your content reflects you and your brand. Is it all about you? I shared some tips on LinkedIn about how to make your social strategy effective by balancing you with your audience. Check it out and share what you think in the comments below or on LinkedIn. Send to Kindle
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    InfoProduct Marketing Insiders Tips And News

  • 10 Common Traits Of Wealthy People

    Jeff
    22 Oct 2014 | 6:38 am
    Wanting to improve our financial position and become more wealthy is a nearly universal desire.  We may have different reasons for wanting to be wealthy… Get out of debt Freedom from being locked in a job we don't like Buy something we really, really want Have more FUN in our lives Help those we love around us Contribute to those less fortunte Simply use this as one of many indicators that we are making progress with our career or business Can we pain all wealthy people with the same brush?  Of course NOT. I've had the privilege of working with many extremely wealthy people…
  • So You Want To Write An Ebook? You Can Start Like This…

    Jeff
    21 Oct 2014 | 1:38 pm
    Operating the leading mentoring site for e-book writers and information marketers we obviously get a truckload of questions around how you can write an ebook from scratch and succeed. In many cases people come to us with some history, a passion, a life experience, past career success, a professional client base, or some spark that ignites their interest in enhancing their income and market presence by writing an ebook or book. But, is it smart to just jump right in with the first ebook idea you have and spend the next few weeks producing your product, or is there a better way to write your…
  • Niche Market Based On Personal Interest?

    Jeff
    19 Oct 2014 | 9:21 am
    One of the most challenging steps to starting your online business is to set the framework for that business including: What market will you target What need or desire will you focus on How you will target that desire and differentiate yourself from the competition Along with this challenge is the entire "Should I pick a niche based on personal interest or simply commercial potential?" question – right? On the one hand, you have heard over-and-over again, if you pick a niche simply based on your passion you run the real risk of "missing the mark" and not tapping into…
  • Product Creation – Do It Yourself Or Outsource?

    Jeff
    16 Oct 2014 | 6:54 am
    I get asked fairly frequently about finding a way to completely outsource a product creation and product launch – a sort of  "info-product" business in a box if you will. It seems logical, that you could find someone out there that could identify an opportunity, produce one or more products and setup a launch including a sales funnel so that within a few weeks you can be operating your own online infoproduct business. Having more than 15-years in the information product marketing business indicates otherwise though…so here is a detailed look at the main stages of…
  • Help To Start Your Own Information Product Business

    Jeff
    5 Oct 2014 | 8:53 am
    There's no doubt that the age-old market for buying "how-to", training products – often referred to as information products, or just infoproducts – continues to grow into the Billions of dollars offering a very powerful way for entrepreneurs to start a business online and build a profitable, full-time income within 6-12 months. However, often those who see creating their own report, ebook, book, membership site, video series, seminar (or other info products) mistakenly believe that to succeed with their information product business they simply need to be good at…
 
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    Right Source Marketing » Blog

  • Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

    Yvonne Lyons
    17 Oct 2014 | 6:25 am
    If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that doesn’t go smoothly, or if those leads, prospects, and customers don’t come sailing in, are you the first one to throw the agency under the bus? It’s a natural reaction. I’ve certainly done it (my apologies to those agencies I was working with). Here’s what you’re probably thinking: The agency is…
  • Don’t Fear the Editor: 7 Keys to Editing Success

    Emily Gaines Buchler
    9 Oct 2014 | 6:30 am
    Does the word editor conjure an image of the bespectacled newspaper guy, red pen in hand, tearing up the draft you worked so hard to create? If so, you’re not alone. Editors strike fear into the hearts of many. Yet the job of an editor is to make your draft better, not worse, and to polish your story so it comes across as professional and aligns with your organization’s bigger story. When that doesn’t happen, then by all means, question your editor. But also remember that editing isn’t personal — it’s a job. Whether you’re submitting a draft to an editor or editing someone…
  • Print is Dead? Think Again, Content Marketers

    Yvonne Lyons
    2 Oct 2014 | 6:15 am
    I like print. I think it’s alive and well. There — I said it. I take a lot of heat at Right Source for this, because, well, we are a digital marketing consultancy. Sure, we do some print work, but not a ton. Some of the folks here are big on that familiar phrase, “print is dead.” I don’t happen to believe that. I am well aware that print has had plenty of problems in many corners of business, especially on the newsstand.  The Internet has had its way with magazines and newspapers. In fact, newspaper ad revenues in 2013 were less than half of what they were in 2006, according to the…
  • Messaging Before Content: What Belongs in Your Messaging Guide

    Mike Sweeney
    26 Sep 2014 | 6:20 am
    Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every walk of life, including business. But this is where it is perhaps most important to be ON message because your job is to tell a story that persuades and influences customers, employees, investors, and more. That’s hard to do with a wandering message. That’s why it’s always a…
  • Are You a Slave to Your Editorial Calendar?

    Yvonne Lyons
    18 Sep 2014 | 6:14 am
    You did everything right. Created the content marketing plan (victory), created an editorial calendar (victory), assembled an army of writers and volunteers, and after probably much arm twisting, you started to execute (victory). After which… you clicked autopilot. It was all working, right? You had the calendar and you just followed it. That’s what everyone told you to do. But what no one tells you is that your editorial calendar should really not be carved in stone, it should be a fluid, almost always-changing document. And when I say that, I don’t mean in the sense that you are…
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    High-Tech Communicator

  • Red Hat Brand Voice: Simple, Honest Talk

    Cheryl Goldberg
    19 Oct 2014 | 7:53 am
    Red Hat has long been in the vanguard of brand storytelling in the B2B marketing arena.  Unlike other software companies, Red Hat does not sell proprietary software. It was one of the earliest proponents of open-source software that anyone can freely use, change, and share. People from many companies collaborate to use the Red Hat open platform to develop applications. Red Hat’s challenge has always been to sell an entirely new concept to the business world and to inspire trust within potential customers. By telling true stories about its brand in a compelling fashion, Red Hat has…
  • 8 Steps to Optimizing Marketing Automation

    Cheryl Goldberg
    7 Sep 2014 | 9:31 am
    Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have purchased or implemented a MAP fail to use it to its fullest potential, according to SiriusDecisions. Why? The situation all comes down to the old adage, “If you fail to plan, you plan to fail.” Making…
  • How to use Analytics and Marketing Automation to Improve Target Marketing

    Cheryl Goldberg
    1 Sep 2014 | 7:12 am
    There’s an old saying, “Half my advertising dollars are responsible for all my profits. But I have no idea which half.” In other words, organizations have long flown blind when it comes to their marketing efforts. Questions about which audiences to target with which messages in which channels were largely a matter of the gut feel on the part of marketing executives, managers, and the sales force. But today analytics combined with marketing automation can answer these questions, allowing you to market more effectively and at less cost.  Choosing Your Audience  Who doesn’t…
  • How to Improve Content ROI

    Cheryl Goldberg
    24 Aug 2014 | 12:00 pm
    Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers?    Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take to ensure that buyers are interested in the topics before they invest sizable sums in producing and rolling out content. Come Up with Engaging Ideas The first step is to come up with the ideas that are most likely to…
  • Do Your B2B Customers Clamor to Participate in Success Stories?

    Cheryl Goldberg
    17 Aug 2014 | 11:37 am
    Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers to work with you on case studies can be a nightmare. Obstacles arise at every turn—both from within your own company and from the customer.     Internally, sales reps are protective of their customers.  Sales…
 
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    mcgraw | marketing

  • Plugging your leaky funnel

    Pat McGraw
    14 Oct 2014 | 12:07 pm
    Plugging your leaky funnel can save you a lot of money and dramatically improve your sales and marketing performance – so here’s what I recommend for my clients… Qualification.  For some businesses, it’s not so much a “leaky funnel” as it is “the eventual loss of unqualified inquiries”.Do you have a qualification process that helps you quickly identify those that are simply unqualified for your offering?  If you do, congratulations and if you don’t, consider developing one. For example, a client recently contacted me because they had…
  • How to Improve Marketing ROI

    Pat McGraw
    9 Oct 2014 | 12:54 pm
    Most of us are searching for ways to improve marketing ROI – but many of us are looking at ways to spend less rather than sell more! When asked to increase their Marketing ROI, they tend to understand it as cost cutting through better economies of scale or negotiations with their third-party partners and agencies, instead of top-line growth generation: more revenue, more sales, more prospects, more buyers (73%). Source: Downloaded from http://www.newmediaandmarketing.com/there-is-no-social-media-silver-roi-bullet/ on October 9, 2014. Now, I am all for lowering expenses when it makes…
  • Market Research in a Marketing Oriented Organization

    Pat McGraw
    12 Sep 2014 | 12:23 pm
    Market research, for a marketing oriented organization, is critical to success. The marketing oriented organization is focused on the customer.  They tend to be long-term focused – repeat business, retention, loyalty, lifetime value – rather than short-term focused (how many units did we sell).  And they integrate marketing across the organization’s functions in order to increase the potential for delivering a unique, valuable customer experience. For a marketing oriented organization, market research is all about staying on top of their audience.  What are their needs,…
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    Multichannel Magic by Debra Ellis

  • How Retailers can Compete with Target’s New Free Shipping Policy

    Debra Ellis
    24 Oct 2014 | 9:19 am
    How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak sales period, you have to make a spectacular comeback. Offering free shipping at a time that other companies are increasing their thresholds may just do it. People love free shipping. According to a July 2014 poll by Retention Science, shipping…
  • How Social Media Evolved into a Service Channel

    Debra Ellis
    23 Oct 2014 | 5:28 am
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. By 2008, the slow locomotive had turned into a super train fueled by growth of Twitter and Facebook. The changes in marketing were coming so fast it was almost impossible to keep up with them all. I read The…
  • The Dirty Job of Growing a Business

    Debra Ellis
    8 Oct 2014 | 10:54 am
    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or dirty for the founder to do. The hard work and long hours eventually evolved into a successful company. Things change. New technology emerges and people adapt accordingly. We may have moved into the digital age but the adage, “the more things change, the…
  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
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    Social Media B2B

  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
 
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    The Internet Marketing Lounge

  • How to make money fastly 2014 and Why Teespring?

    SLV
    9 Oct 2014 | 12:53 am
    How to make money fastly 2014 and Why Teespring?   Are you a bored home worker or SEO Expert? Are you still a student looking for a part time job or manager?… We bring you some great ideas about the easiest way to make money online fastly – Secrets of success. If you have never heard of Teespring before, we’ll surprise you with a lot of information behind this name. How to make money fastly and What is Teespring? Teesring is a website where you can sell T-shirts online. Many people around the world have been here to create , market and get paid with their own T-shirts. But not…
  • Advantages of reading Pressure Cooker Reviews

    SLV
    25 Sep 2014 | 7:57 am
    It is usually necessary that you should make an attempt to read Pressure Cooker Reviews before you buy any pressure cooker. This is because there are several brands of pressure cookers available and they’ll generally have various features. After you look at reviews you should be able to understand features for sale in different pressure cookers for you as a way to decide on one that will aid you well. You may be wondering on where you will connect to the reviews that you should know how different pressure cookers work. Actually you will easily access the reviews online. What you will…
  • Download Premium WordPress Themes

    SLV
    10 Sep 2014 | 10:56 am
    Wp (sometimes reduced to WP) is undoubtedly an remarkably cool website content and engine management system. It allows you to manage and build a blog or website with a simple and beautiful to utilize user interface (referred to as Dash board) and has a library of thousands of clever plug-ins making it do practically nearly anything you can think of. In other words, it’s possibly the very best and easiest method to work a blog or website currently. And because it’s an open source project, it’s absolutely and totally free! That’s right – all of that amazingness for…
  • How Website Marketing Can Benefit Your Business

    SLV
    29 May 2013 | 6:44 am
    Lots of Internet marketing information exists nowadays. Much of this information is a good opportunity to learn more, and some of it serves as simple reminders of what you already know. The more you know, the better your own marketing is. Use the following information to hone your own Website marketing techniques. Master Affiliate marketing techniques. Do not become a passive novice. Once you have really invested time into different techniques it will become second nature. If you just half-hearted learn about a few random tips it will not get you anywhere. Invest your time upfront into making…
  • Expert Advice On How To Get The Facebook Marketing Results You Need

    SLV
    15 May 2013 | 6:21 am
    It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign. Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are the reason you are successful. If you have a follower complaining on your…
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    Distility®

  • Sigma Systems Gets Exciting New Brand with Distility

    Axle Davids
    9 Oct 2014 | 7:47 am
    Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they wanted to be in the marketplace moving forward. Sigma Systems Case Study Up Now The new brand strategy refocused the core messages of Sigma Systems, merging the best brand attributes of both Sigma and Tribold. For a full look at the process, check out this case…
  • Toronto Branding Agency Distility in the News

    Axle Davids
    20 May 2014 | 11:52 am
    This month, Distility CEO Axle Davids was quoted in some interesting articles by both The Globe and Mail and The Canadian Press. Here’s the roundup! Distility on Tim Horton’s 50-Year Anniversary via The Canadian Press Tim Horton’s is at a crossroads fifty years into its life – how can it keep its solid brand intact while expanding its offer in an increasingly competitive quick-service market in Canada. Distility comments on the legacy of the brand. See the article here. Distility on SEO in The Globe and Mail It can be tough for a new business to cut through the noise on the…
  • Key Brand Design Elements for a Website: The Checklist Revealed

    Axle Davids
    1 May 2014 | 12:39 pm
    Once you have your brand strategy, it’s critical to know how to talk about brand design elements. Friends of Distility often ask us what the key brand design elements for a project are. Commonly enough, they (or their clients) lack the budget to define a brand that works across all media. So they instead create their brand’s visual identity through one substantial application – usually a website – and they want to know what bases to cover in terms of must-have design elements. What We Tell Them Last week, we avouched that you need more than a checklist of design elements to create…
  • A Descriptive Name Is a Pain to Trademark, Even if You’re Google Glass

    Axle Davids
    28 Apr 2014 | 2:28 pm
    “Glass” is a tough name to trademark when “Google” isn’t tacked on. As you may have noticed, the internet has been buzzing with updates regarding a disputed U.S. trademark application filed by Google, for their yet-to-be-made-public wearable computing device, Google Glass. Given that part of our work at Distility is naming strategy, we’ve found this story to be pretty interesting. What’s Been Happening? Since last year, Google (which owns the federal claim to “Google Glass”) has been trying to lock down a U.S. trademark for the shortened product name…
  • Key Brand Design Elements for a Website

    Axle Davids
    22 Apr 2014 | 9:50 am
    Your brand design elements won’t create a full brand experience without strategy. Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they want to know which key design elements they should keep in mind before diving in. What People Wish Was True Many people who approach us are hoping for a sort of checklist: “Select your fonts, colours, style of…
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    Totally Uncorked on Marketing

  • How Far Would You Go to Get Donors to Give More?

    Elaine Fogel
    24 Oct 2014 | 12:05 am
    OK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use? What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious? According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating.  According to The Nonprofit Times…
  • Traditional Media Works for Local Marketing – New Study

    Elaine Fogel
    22 Oct 2014 | 12:05 am
    In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.” Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with…
  • New FREE Marketing Tools I’ve Recently Discovered

    Elaine Fogel
    20 Oct 2014 | 12:14 am
    I’m always on the lookout for new sites and tools that help make marketing easier. Here are some tools I’ve recently discovered: 1. Last December, I published a post entitled, “Should Facebook Add a Sympathy Button for Bad News?” In it, I suggested the networking site add more sentiment symbols. Well, now it has! Have you seen the new free Facebook stickers you can add to comments? Check it out and get creative!  2. Knovio is an innovative tool for turning PowerPoint slides into rich video presentations with just a web browser and webcam or with a mobile app on the…
  • Overwhelming Majority of B2Bs Use LinkedIn to Distribute Content

    Elaine Fogel
    17 Oct 2014 | 12:33 am
    In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often. The 2015 B2B Content Marketing Trends – North America from Content Marketing Institute/MarketingProfs also demonstrates that respondents find that LinkedIn is the most effective of all social media platforms. What’s interesting is that 55% of respondents represent micro and small businesses in North America. So, why is LinkedIn number one with B2Bs?   I just happen to have some interesting…
  • Keep Customers Informed Every Step of the Way!

    Elaine Fogel
    15 Oct 2014 | 12:10 am
    One of the most important customer retention strategies is keeping your customers informed. A perfect example is my recent experience with American Airlines (AA). I was caught up in the fiasco on September 19, 2014, when an AA employee set a fire and slit his wrists in a flight center restroom. This not only shut down O’Hare and Midway airports, it affected airports across the US. I was en route from Phoenix to Toronto (YYZ) via Chicago and got stuck in the latter overnight without my bag. Not only that, the baggage handler in Phoenix had never tagged my bag through to YYZ. I arrived…
 
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    Access Brandstrat

  • Minneapolis Appliance Repair: What You Should Understand

    bnadmin
    28 Sep 2014 | 5:00 pm
    Make certain that the company you are preparing to employ for appliance repair in Minneapolis  is noted in all significant company directories, such as yellowpages.com, google maps, yahoo regional and superpages.com. Be aware that those well renowned companies that invest big cash on promo could charge you more, as they require resources in order to be able to invest in promotion. Lastly, ask certain concerns, such as: How much would it cost me to change my stove? or Do you have all the parts necessary to repair my microwave oven?. You have to ensure the guy or company you will certainly…
  • Study Boston Appliance Repair In This Article

    bnadmin
    27 Sep 2014 | 5:00 pm
    Routinely clean your devices to free them of molds. Occasionally, you can eliminate the requirement for appliance repair in Boston MA by just doing simple things like cleaning. Mold direct exposure triggers different sort of troubles like eye inflammation, nasal stuffiness, wheezing, allergic reactions and skin irritability. Molds are common on dishwashers, cleaning devices and ice equipments. Clean these appliances once a month and you can say good-bye to the pesky germs. Utilizing online comparison websites is a basic way for you to learn about the local appliance repair in Boston techs and…
  • Great Appliance Repair in Chandler AZ Pointers

    bnadmin
    23 Sep 2014 | 5:00 pm
    Modern homes have many devices that are of critical significance, particularly during the hot summer months. Some of these home appliances consist of the Air Conditioning system, fan, lights, water heater, vacuum cleaner, microwave oven, toaster, air cooler, television and house cinema. The majority of these appliances come from different companies, so they have service outlets spread all across the country. It is much more hassle-free to employ a local appliance repair expert that can offer you all the benefits of device house repair service services at inexpensive costs rather of taking the…
  • Appliance Repair in Phoenix AZ

    bnadmin
    21 Sep 2014 | 5:00 pm
    If possible you ought to compare the rates of Phoenix appliance repair services from various business prior to you choose one. This is since when comparing the rates of the services in different business it will be really easy for you to save cash. A lot of business charge to see our home, however will then roll that preliminary charge into the overall price. Comical exactly how the bonus in our kitchen area are so underappreciated, until they stop working. You most likely utilize your garbage disposal every day as you tidy up after morning meal, lunch and dinner. A hard-working device like a…
  • Cincinnati Appliance Repair

    bnadmin
    19 Sep 2014 | 5:00 pm
    If you are taking a look at your day-to-day regimen, you will certainly notice how much you depend on specific appliances. If among these devices or machines fails, it can quickly throw your life in chaos. You have actually most likely realized the huge significance of having practical appliances. Without a practical appliance, you are not able to cook food, store groceries, wash the dishes and clean your clothing. Whenever one of your appliances gets damaged or is experiencing numerous troubles, you ought to hire an expert appliance repair company to solve the trouble. An appliance repair…
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    360i Digital Agency Blog

  • 4 Insights into Consumer Indecision & Choice Paralysis

    360i
    21 Oct 2014 | 12:47 pm
    Have you ever gone to a shoe store and been unsure which sneakers to buy? Have you ever debated with coworkers what you should eat for lunch? If so, you’ve experienced one of the most common and understudied phenomena impacting a consumer’s pathway to purchase: Choice Paralysis. 360i’s Insights & Planning team recently investigated choice paralysis by listening to organic social media conversations to explore why consumers experience this inability to choose, and how brands can best navigate this crucial barrier to purchase. While choice paralysis does not affect all brands or all…
  • Uncovering Global Twitter Trends Part II: India

    360i
    17 Oct 2014 | 8:08 am
    We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: India.” This whitepaper is the second of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2013 report that compared Twitter habits across the U.S. and U.K. This whitepaper explores the role of culture when it comes to how, where and with what purpose people in India engage on Twitter, and how their engagement compares to other markets. These findings can be used as an…
  • Influencer Spotlight: Catching Up with Ryan Fitzgibbon

    Joy Glass
    16 Oct 2014 | 12:23 pm
    Ryan Fitzgibbon is the creative trailblazer behind Hello Mr., a new-age print & digital magazine that’s redefining gay media culture for the millennial generation. Frustrated by the unending clichés and misrepresentations in gay lifestyle publications, Ryan launched a Kickstarter campaign aspiring for a more authentic, diverse portrayal. The project struck a chord with users, and his exploration of modern gay life is thriving through visual, written and digital submissions from around the world. We caught up with Ryan as part of 360i’s “Influencer Spotlight Series” to chat about…
  • 360i Goes Purple in Support of LGBT Youth & #SpiritDay

    360i
    16 Oct 2014 | 6:41 am
    Today, thousands of individuals, companies, celebrities and organizations will show support for LGBT youth and take a stand against bullying as part of a cause called #SpiritDay. In partnership with the Dentsu Aegis Network, 360i will be joining in this cause, to send a message of solidarity and acceptance to LGBT youth by “going purple,” a color that symbolizes spirit on the rainbow flag. #SpiritDay, which began in 2010, occurs every year on the third Thursday in October during National Bullying Prevention Month. Founded by GLAAD, an organization focused on working with entertainment,…
  • Report: Alibaba & The Future of Global Marketing

    360i
    9 Oct 2014 | 10:03 am
    While Alibaba Group, one of the world’s largest ecommerce companies, recently made financial headlines for its historic IPO, the emergence of the group also has substantial implications for the future of global online marketing. Unlike other ecommerce networks, Alibaba Group consists of subsidiaries that encompass the full purchase cycle: an online destination where consumers discover, shop for, and purchase goods and services. Its ecommerce platforms span C2C, B2C, B2B and wholesale, providing a level playing field for small businesses and consumers to compete with major global suppliers.
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    bwagy

  • Fingerprints are usernames, not passwords

    Ben Young
    25 Oct 2014 | 1:24 pm
    I’ve been thinking about this a lot, fingerprints as passwords. The rise of the Apple Touch ID which uses your fingerprint to unlock your phone and now process transactions with Apple Pay. Which in the system of the phone and the user, verifies the owner is present but isn’t a password. But you would think it is. The iPhone doesn’t store your actual fingerprint -> but you have to reasonably expect, that if you digitally store your fingerprint (and chances are if you’ve been through customs it is already sitting in multiple databases around the world) it’s…
  • So, why not Australia?

    Ben Young
    7 Oct 2014 | 5:17 am
    This is often one of the first questions from kiwi entrepreneurs, and it’s an interesting one. Firstly, of entrepreneurs as a class the ones we often look up to don’t have to deal with this challenge. The challenge of conquering a market other than the one you grew up in. Elon Musk – smashed it, in America. Richard Branson, dominated for 20 years in the UK (now global). Kiwi entrepreneurs have to crack that from very early on and come from a smaller market. The american mindset is any market outside of the US is smaller than home base, kiwis are the opposite every market…
  • This is a post about no posts in a while and how I got started in New York

    Ben Young
    3 Oct 2014 | 12:49 pm
    There has to be one right? This is it. A few friends & readers have been prodding – where are the posts? What’s been happening. So, lets get up to date. 15 August 2013 My wife Esther & I shifted to New York, to help establish an offshoot of Young & Shand, our product division. Our long term focus has been to build a global business from New Zealand. To do that, you need to find scalable intellectual property. So as Y&S has grown, where we couldn’t find off the shelf products we’d build them. Long story short, Nudge was our first that had momentum. So,…
  • Where will it stop?

    Ben Young
    25 Jun 2014 | 3:17 pm
    It won’t. Change will keep going. Like Marc Andreessen shares in this great post This is Probably a Good Time to Say That I Don’t Believe Robots Will Eat All the Jobs … as long as our ability to change our horizons keeps up, so will our horizons. Kevin Kelly talks about this in his book What Technology Wants – and that’s to keep evolving, it’s a very philosophical take on the growth of technology. BusinessInsider touches on this too – The Next 20 Years Are Going To Make The Last 20 Look Like We Accomplished Nothing In Tech. All good reads. It’s an…
  • The best book on management

    Ben Young
    4 Jun 2014 | 5:37 am
    And not management frameworks & structures. Just tangible things you can do today to promote excellence. The Little Big Things I read it when it came out and just keep quoting it over and over.  We even use it to help people who are growing into management roles, to help show them things they should be doing, and it helps them get started.   Subscribe to get regular updates Related PostsThe root of the problemTom Peters Wind DownLiveblogging from Tom Peters workshopSmall MattersIntellectual Narrative Non-Fiction (aka stories with lessons)The little things, they’re hard to…
 
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    Never get out of the boat

  • do they know it's christmas?

    15 Oct 2014 | 9:24 pm
    Regular readers will know that many years ago I worked in a record shop.And on occasion I've recounted a tale or two about how I learned a bit about marketing and selling on the job. I never knew the theory in those days, just the practice.We were a small indie and our range was smaller than the big chains.There was a lot of top 40 type material that we would have struggled to sell.We were in a different partition, if you like.At certain times of year however, we had a bit of an opportunity to sell some stuff that the chains would normally clean up on.Christmas, for example.There was a…
  • (another) inconvenient truth?

    21 Sep 2014 | 10:53 pm
    Kahneman and Gigerenzer have clashed many times over the years with regard to their individual points of view on intuitive heuristics.Why they are at each others throats is slightly puzzling to this reader, as they are both saying the same thing, for the most part.When confronted with a problem that requires some degree of thinking, and where there is at least partial ignorance (ie just about everything) - some examples often cited are; choosing a chess move or deciding whether to invest in stock — decisions are governed mostly by intuitive thought, and the intuitive mind does the best it…
  • drummond, brown, artisanal toast and fantasy nationalism

    17 Sep 2014 | 4:54 pm
    There's a splendid chapter in Bill Drummond's book 45 entitled 'A Cure for Nationalism' that seems to neatly sum up the uncomfortable cognitive dissonance at the heart of a certain kind of Scottishness, and particularly poignant at this defining moment in modern political history.To set the scene, our protagonist, Drummond, is in Paris for the 1998 World cup where Scotland faced - and were narrowly defeated by - Brazil in the opening fixture.Drummond's dissonance is revealed, made manifest and resolved within a few short paragraphs.'I was present at the births of all five of my children;…
  • influencer theory is the wrong end of the stick

    9 Sep 2014 | 6:22 am
    The idea that brands can pick out and target a small group of social media users with large 'followings' and then imagine that they will reach everyone else with their message is still prevalent however this influencer theory is a myth and its protagonists have got things the wrong way round.There are a couple of reasons marketers still like to believe in this idea of the 'influencers'.Firstly, a little bit of laziness. It’s a lot easier to believe that a message can spread by the brand tapping apparently popular individuals - those special few to whom we all turn to in order to make…
  • juiciness

    4 Sep 2014 | 11:15 pm
    While talking with some game developers this week there was a particular phrase they used a number of times which stayed with me.They talked of 'juiciness' in the gameplay.Afterwards we looked it up to see it as a real thing or simply a foible of our gamer guests.Turns out that 'juiciness' is an proper piece of gamer vernacular, and describes a type of feedback message, either in actual words or through sound effects or images, that help to create encouraging positive responses by rewarding a player when they perform an action successfully. This is duly being filed in the lexicon for…
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    One Half Amazing! - Digital Marketing Blog

  • What did you do in the summers during college and high school?

    Bob Hazlett
    25 Oct 2014 | 7:49 am
    A former executive at the National Geographic Channel, A&E and Animal Planet says that he’s learned more about a candidate from one single question than any resume will tell him. He asks early in the interview: What did you do in the summers during college and high school? Here’s why: As a boss, I realize that summer jobs don’t have to be gritty or humbling to make an impact. But for those summers, my janitorial job taught me the basics of all employment: You have to show up every day, and on time. You have to appreciate everyone who works around you. You should acknowledge…
  • Weekly catchup: October 24

    Bob Hazlett
    24 Oct 2014 | 6:27 pm
    The Internet is a big place and it’s hard to get through everything. Here’s the best stuff I read, watched and listened to for the week ending October 24.   10 Predictions for the Future of Content Marketing Technology – Marketing geeks unite! Now is the time to push the limits of marketing automation and digital technology. We must learn to innovate beyond boundaries and take advantage of social media platforms, cloud and mobile to connect with our audience in new and exciting ways. Bob note: I’m particularly fond of points 2,4,6,8 and 9 on Celia’s list.
  • Professional development in the digital era

    Bob Hazlett
    1 Oct 2014 | 10:41 am
    Content Marketing Institute does a twitter chat every Tuesday at noon. You can follow along at #CMWorld. Yesterday, they asked an interesting question related to professional development without falling behind. Q5: How can content marketers educate themselves on content strategy without getting “in the weeds”? #CMWorld — Content Marketing (@CMIContent) September 30, 2014 It’s damn hard not to feel overwhelmed in the digital marketing space these days. Heck, most jobs move at 1,000 miles per hour. A lot of people are up to their eyeballs in an ocean of information,…
  • Beginner’s Guide to Content Strategy

    Bob Hazlett
    25 Sep 2014 | 6:05 pm
    Need a quick education in content strategy? Read this short white paper from Contently and then dive deep into Kristina Halvorson’s Content Strategy for the Web. Beginners Guide to Content Strategy The post Beginner’s Guide to Content Strategy appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • How-to craft the perfect blog post

    Bob Hazlett
    24 Sep 2014 | 9:16 am
    Business2Community.com has developed a well-mannered blueprint for crafting the perfect blog post. Being really good at the items in blue below will put you ahead of 80% of your competition. Because things change over time, here are a few additional points I would consider to take that next step. Give some love to your images. Pick compelling images and optimize (ALT text, anyone?) for search engines. Ensure that your site plays nice with mobile devices. Add rich snippets to your HTML (like twitter cards) so your content looks good and is super compelling when shared. Here are 6 WordPress…
 
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    Vitamin IMC

  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
  • Marketers – Wearable Tech is the Future so Prepare Now or Perish!

    Burcu Agma
    2 Jun 2014 | 12:41 am
    Image Courtesy of Wired As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key is to find the right pieces at the right time.  As a graduate student in the Integrated Marketing Communications program at Northwestern University, I found two articles to help clarify wearable tech challenges and bring the pieces of this puzzle together. A recent…
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    Media Hunter

  • Newcastle’s 6 point to-do list to create a tech-city ecosystem

    Craig Wilson
    22 Oct 2014 | 6:42 pm
    One of the unanimous highlights of the 2014 DiG Festival was Jed White’s passionate keynote, The Boulder Experience: Creating a tech-city ecosystem. Jed is a start-up veteran having launched a successful business in Sydney then moving his family to Boulder, Colorado to work on his next venture Tribe Vibe. During his time in the USA he has had the opportunity to observe start-up capitals like Silicon Valley / San Francisco, Austin and of course Boulder. It was through this lens that Jed came to Newcastle with observations about what makes a great tech-city and how to create a tech-city…
  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
  • 14 important digital marketing metrics for your next campaign

    Craig Wilson
    26 Jun 2014 | 6:11 pm
    These days, with so much data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers. Quite often I see marketers who are too engrossed in focusing on “vanity” metrics rather than analyzing data that can actually make a difference to their business. And this applies equally to the most important metric of all –  revenue. This infographic from Digital Marketing Philippines lists the key metrics to focus on when reviewing a digital marketing campaign. I like that they focus on the big 3: traffic, conversion, revenue. Embedded from…
  • Illegal downloads: it’s not about free, it’s about fair

    Craig Wilson
    19 Jun 2014 | 4:44 pm
    The finale of the recent season of Game of Thrones has opened up debate about illegal downloading in Australia. File-sharing website TorrentFreak reported Game of Thrones set a new record for illegal downloads this week, with about 1.5 million file sharers downloading a pirated copy of the season four finale of the show in the 12 hours after it was released in the US.  Data was released showing Australians have increased their lead as the world champions of piracy. The outcry, of course, was led by the company most affected by the downloading of the program, Foxtel. Foxtel says about 500,000…
  • Internet Trends 2014 by Mary Meeker

    Craig Wilson
    28 May 2014 | 5:57 pm
    Every year around this time Mary Meeker, from Kleiner Perkins Caufield Byers, releases her Internet Trends study. I personally saw Mary present this in San Francisco a few years ago and was fascinated by her insights and knowledge. The whole industry stops and listens when Mary Meeker delivers her annual report. Which brings me to the 2o14 Internet Trends report Meeker has just unveiled. As usual it is packed with great information, plenty of perspective and a few pointers to what is next. It’s long but it is worth the time to read. KPCB Internet trends 2014 from Kleiner Perkins…
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    Occam's Razor by Avinash Kaushik

  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
 
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    Conversation Agent - Valeria Maltoni

  • Broadening Experience to Make Better Connections

    Valeria Maltoni
    24 Oct 2014 | 2:45 am
    Every industry tends to be a bit insular. What happens when you are fully immersed in one environment is that you end up absorbing the thinking of those around you, and that by and large is colored by like-experiences. Plus, as Fred Wilson said#, you may end up in a bubble, where many of the people you come into contact with have a vested interest in telling you what you want to hear. There is a reason why CEOs are some of the loneliest people in business: everyone they work with works for them, the people they report to are often not people they work with, and so on. I haven't worked with…
  • How do You Search for Experiences?

    Valeria Maltoni
    23 Oct 2014 | 1:12 pm
    At first blush, the shifts in marketing spending seem to favor the direct response approach. After all, the very first thing we do when we are thinking about something we want, or have seen is to power up our laptop, or smartphone/tablet, and look for it.  Google continues to benefit from this reflex because it is basically the only game in town#. In aggregate, marketers are spending almost $50 billion in search and is still the largest part of digital advertising vs. $34 billion for display. Digital is still about 5.7 percent of the total ad spend, however, which is projected to be $545.4…
  • Worshiping at the Targeting Altar

    Valeria Maltoni
    23 Oct 2014 | 8:43 am
    The idea of knowing what people want to buy before you serve them an ad is genuinely revolutionary. Or at least it would be if it actually worked, says Richard Huntington. Making assumptions about people based on past behavior is a good way to be exactly wrong. I've brought it up before. Many do research on behalf of clients, or for a relative, or to write a blog post. Although we use search to get stuff done, search, alone, is not a dead on indication of purchasing intent. In other words, it is missing context. Let me give you an example to drive this home. This propbably happened to you as…
  • Holiday Commerce Circa 2014

    Valeria Maltoni
    22 Oct 2014 | 2:45 am
    It's beginning to sound a lot like the holidays. This year's forecasts and predictions are zeoring into the proverbial market trifecta -- more focused spending, business moves from digital-native commercial powerhouses like Amazon, eBay, and Google to deliver products faster, and consumer rising expectations are converging to create a very interesting pre-holiday season. Brian Kilcourse at RSR Research says expect a wild cyber weeked, not just Monday. RSR eCommerce Benchmarks# on digital channels influence over spending: 40% of retailers believe that between 5-25% of their total sales are…
  • Public Acknowledgement

    Valeria Maltoni
    21 Oct 2014 | 11:21 am
    How to Design a Conversation of Impact http://t.co/pS1DsOazjY — Valeria Maltoni (@ConversationAge) October 21, 2014 As more professionals join the ranks of participants in public streams, we are seeing the evolution away from site- and even blog-based back and forth comments to messages in social networks. Distributed conversations -- i.e. where we happen to be browsing -- may be more convenient, especially on Twitter, where the back and forth could happen within hours and in some cases days. How do we signal the listening part in public, in stream?  A few options for consideration: using…
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    Mobile Demystified

  • Drowning in Data? Talk to Your Customers

    Michael Weaver
    30 Sep 2014 | 12:38 pm
    Industry data and vendor surveys are certainly not something new. In fact, we are inundated with facts and figures on a daily basis and most of us are left wondering what it all means. Specifically in our industry, most research centers around how and when brands engage with consumers via mobile devices. But for most marketers the challenge is on the basics of mobile marketing like how to measure effectiveness – less about what message you are delivering or when. At Waterfall, we decided our best source of information on the mobile marketing industry is our customers. We work with some of…
  • FutureM Conference: Strategy before technology

    Sam Balter
    29 Sep 2014 | 11:44 am
    Last week was the FutureM conference in Boston. This conference focused on giving brands insight into the future of marketing. Like any business conference, it was chock-full of jargon like omni-channel, CRM, cross channel, CPC, millennials, CES, etc. However, one theme stood out amongst the laundry list of marketing ideas: Strategy before technology. Representatives from Alex and Ani, Talbots and Rue La La discussed different technological solutions they had implemented to improve customer experience and drive sales. Notably, each one stressed that they had failed in the past by implementing…
  • Fall Mobile Marketing Events — Don’t Miss Waterfall Face-to-Face

    Matt Silk
    15 Sep 2014 | 11:35 am
    Before you lock yourself into holiday planning and execution, there are a couple of great events just around the corner that Waterfall will be attending, and you should too. 1) Shop.org Summit September 29-October 1, Seattle, WA 5,200 professionals will gather in Seattle for the Shop.org Summit, a 2½ day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. 2) eBev2014: Navigating Digital, Mobile and Social…
  • Adobe Research Confirms Importance of Targeted Mobile Marketing

    Michael Ahearn
    14 Aug 2014 | 10:55 am
    The recent Econsultantcy/AdobeQuarterly Digital Intelligence Briefing: 2014 Digital Trends provides empirical survey data underlining what we at Waterfall know and live—that the future of marketing is mobile, with segmentation/personalization mission critical to the content delivered via targeted mobile marketing to specific customer groups or individual consumers. The recently published report draws on a global survey of more than 2,500 marketing and Internet professionals carried out at the end of 2013. The high level findings concluded that: Customer experience, mobile and content…
  • What’s Necessary for the Future of Customer Marketing – Via iMedia Connection

    kane
    12 Aug 2014 | 9:03 am
    iMedia Connection recently published our analysis of how open and response rates should influence marketers’ creation of an effective digital marketing strategy. The article, “What’s necessary for the future of customer marketing” compares social media, email and mobile marketing to unpack which channel works best for successful customer engagement. Head on over to iMedia connection to read the article in full. You can follow iMedia connection @imediatweet and us @Waterfall. Tweet
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    Auto Repair Marketing Company | 23 Kazoos

  • One Irresistible Offer Your Customers Can’t Refuse!

    Wendy Kenney
    15 Oct 2014 | 6:38 pm
    One Irresistible Offer Your Customers Can’t Refuse! Congratulations! You have just downloaded one of the most successful auto repair shop marketing campaigns that have ever been done! When used correctly, it can generate 5 figures or more in new sales for your shop! Your download includes three fill-in-the-blank templates. (Click link to download). Fill in the blank letter template with attached check […] 6 Easy Ways to Market Your Business with Social Media Creative Marketing and PR Ideas for July Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Website Auto Repair Shop Website Design Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Marketing Company | 23 Kazoos -…
 
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    B2B Marketing Asia

  • The Do’s and Don’ts of Native Advertising

    Suraj
    23 Oct 2014 | 1:02 am
    Native advertising, or sponsored content, has become the most talked about trend in the industry of late. You’re already seeing it in action, even if you are not fully aware of it.  Sponsored stories on Facebook, promoted tweets on Twitter and other ‘branded’ or ‘promoted’ content on websites are manifestations of native advertising. They enable brands to advertise their sponsored content by blending in with the content that consumers chase. What is Native Advertising? Native advertising is when sponsored content is shown to the user in the context of their online experience.
  • B2B Marketing Case Study – The Power of Personas

    Chester
    15 Oct 2014 | 7:33 pm
    We’re back with our B2B marketing case study series, where we feature some of our recent engagement in the space. Feel free to pitch in with your own stories! Background Partners have always been a crucial part of the Cisco ecosystem. To give them the support they need to close deals and grow their business, Cisco provides them with training programmes, marketing kits, financing solutions, deal management systems, and much more, through an online portal – Cisco Partner Central. However, despite its great value to partners, the portal was daunting to first-time visitors. Without…
  • Book Review: Global Content Marketing by Pam Didner

    Suraj
    14 Oct 2014 | 7:44 pm
    Content Marketing on a global scale has many challenges. In Asian markets – as we have discussed before – it is not as simple as translation into the local language. Cultural differences, religious beliefs and local laws and regulations are among many factors to consider. Pam Didner, a leading Global Content Marketing Strategist and renowned speaker, has released her book “Global Content Marketing”. With her years of experience, Pam outlines the best practices in global content marketing which are insightful to both new content marketers as well as expert practitioners in the…
  • Mapping Content for a More Effective Funnel

    Chester
    8 Oct 2014 | 10:47 pm
    How many times have you heard that, in marketing, there is no one-size-fits all – or some variation of it? However it’s phrased, the idea remains the same: trying to reach everybody will result in reaching nobody. Content marketing is no different. It started as giving out helpful, useful information to build authority and attract customers, and that’s not changing. But that information also has to be relevant to customers, depending on where they are in the funnel – and marketers are becoming aware of this. According to a recent study by web presence management firm…
  • How the Latest Facebook Pages Updates Affect B2B Social Media Marketing

    Suraj
    29 Sep 2014 | 4:47 am
    It’s again a case of “Facebook strikes with site updates”. The owner of your content’s rented land is making some more changes on his property. These latest Facebook Pages Updates will affect how businesses push content on the social media site to reach the news feeds of users. Facebook has tweaked its News Feed and added some innovative paid advertising options to reach out to prospects.  This comes after feature updates banning social bribery to get page likes, killing organic reach, and cracking down on posts with clickbait headlines all in the span of 4 months. Social Media…
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    Joseph Ratliff

  • Writers On Writing

    Joseph Ratliff
    22 Oct 2014 | 2:19 am
    Compiled by Maria Popova at BrainPicker.org: The post Writers On Writing appeared first on Joseph Ratliff.
  • The #Streitfeldian Curse Strikes Again

    Joseph Ratliff
    13 Oct 2014 | 4:06 pm
    David Streitfeld, writing for the New York Times, damages their brand with another poorly researched hit piece on Amazon. So #Streitfeldian. He failed to research the context behind a comment he used in the piece, among other glaring errors that have been pointed out clearly by other writers (about other pieces he has written). I won’t repeat those here (click on the links). The hit piece that makes today’s news has made The Passive Voice though, so that’s a plus. NOTE:  “Streitfeldian” is a term coined by J.A. Konrath, not me, I did start a Twitter hashtag…
  • Taking The “Child” Out Of Our Children

    Joseph Ratliff
    1 Oct 2014 | 9:30 am
    I think we will have seriously evolved as humans when society quits taking the “child” out of our children. — Joseph Ratliff (@JosephRatliff) September 21, 2014 So, as we start to close the book on another year, I want to offer you a thought that might change the way we think about our society and how “evolved” we think we are. (HINT:  We’re not that evolved at all) I have written about “how we need to be kids again” in a previous post, but this time, I’m taking issue with our society (as a whole, think really big picture). Society robs us of…
  • Twitter Needs Better Online Harassment Tools And Response

    Joseph Ratliff
    29 Sep 2014 | 3:00 pm
    A good set of starting suggestions (and a good job pointing out Twitter’s current process) by Jeremy Duns… View “undefined” on Storify The post Twitter Needs Better Online Harassment Tools And Response appeared first on Joseph Ratliff.
  • On Ellora’s Cave … Seriously?

    Joseph Ratliff
    29 Sep 2014 | 10:03 am
    A book publisher named Ellora’s Cave is suing an author for writing an informative post about their recent inability to pay authors, among other things. The post you need to read is here. It contains links to many other posts (and the one questioned in the lawsuit). Well, sigh, yet another company about to witness something called The Streisand Effect. Enjoy your trip, Ellora’s Cave. The post On Ellora’s Cave … Seriously? appeared first on Joseph Ratliff.
 
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    Imagine Your Reality : Holistic Business Coaching

  • Why I don’t believe in B2B or B2C Exclusive Leads groups

    taylor
    22 Oct 2014 | 11:00 am
    I’ve belonged to a number of different lead referral organizations. One element most of them have had in common is a tendency to create lead referral groups that are specifically for business to consumer businesses (B2C) or business to business businesses (B2B) with never the two groups meeting because theoretically neither has much to offer to the other in terms of lead generation. I think this kind of approach to lead referral groups is flawed, and makes either type of group less effective because arbitrary distinctions are used to try and refine lead generation in a manner that may…
  • The Political Realities of Business

    taylor
    15 Oct 2014 | 11:00 am
      Recently I’ve discovered another side of business coaching that I’d never thought of until I got a client who told me that she needed my help navigating her industry. She was introducing a gamechanger to industry, a service/product that would change how the industry works, but she knew it wouldn’t necessarily be greeted with open arms, especially because the product/service could change the roles of other people in the industry. Suffice it say that what she didn’t need was a business plan (she already had that). What she needed was an objective set of eyes and a…
  • How to turn failure into opportunity

    taylor
    6 Oct 2014 | 2:00 pm
    Failure is a reality of life and business. When you can embrace failure, you learn how not to take it too personally, and instead find opportunity within it. Recently, I went on a business trip, which didn’t turn out the way I expected. I thought I’d have more people at the event than was there and needless I felt like I’d failed. After giving myself a bit of time to feel that way, I started looking at the situation to figure out how I was responsible, as well as what other variables contributed to the situation. I knew I could stew in my sense of failure, or I could view it…
  • How to Deal with Problems in your Business Processes

    taylor
    1 Oct 2014 | 11:00 am
      You’ve developed a business process. It describes how certain activities in your business should work. You’ve gotten relevant feedback from people involved in the process and they seem to feel that it accurately describes what they do. Then you implement the process and instead of running smoothly, problems occur. The people implementing the process let certain details slip through the cracks or a situation comes up that wasn’t anticipated and instead of being to respond to it smoothly, people aren’t sure what to do and make it into a big problem. You are left…
  • Risk and Reward in Business

    taylor
    22 Sep 2014 | 11:00 am
    There’s an assumption in business that if you don’t take risks, you don’t get rewards. Consequently risk is valued, and while it might be argued that its really just calculated risk, which is valued, I find it to be an interesting axiom that doesn’t necessarily apply to very successful companies. In Great by Choice, the authors point out that many great companies are more adverse to taking risk, than actually acting on it. Nonetheless, they are very successful, which indicates that reward isn’t always tied to risk. If anything, successful companies plan for…
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    B2B Marketing Blog | Webbiquity

  • 11 Remarkable Guides to Marketing, Search, and Life

    Tom Pick
    21 Oct 2014 | 3:18 am
    In addition to providing original content for marketing and PR professionals, this blog frequently highlights “best of” content across a variety of topic areas including search engine optimization (SEO), social media marketing, social PR, and web presence optimization (WPO)—the discipline that ties together these areas plus online advertising and content marketing. In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing…
  • Nine Practical Guides to Public Speaking and Presentations

    Tom Pick
    14 Oct 2014 | 11:36 am
    Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on…
  • 5 Fast Hacks To Increase Your Twitter Click Through Rate

    Tom Pick
    7 Oct 2014 | 2:56 am
    Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Image credit: Flexspan Merely providing links to your followers without thinking about presentation isn’t enough. Through…
  • 26 Awesome Search Engine Marketing Guides

    Tom Pick
    30 Sep 2014 | 2:54 am
    Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising, with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net While organic search traffic still drives roughly half of business website traffic, paid search accounts for…
  • The 5-point plan: how to increase marketing ROI from call conversions

    Tom Pick
    22 Sep 2014 | 2:58 am
    Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. In fact, a recent study found that two thirds of…
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    Blog

  • Emma Social recap: The Automation edition

    jeff.slutz@myemma.com
    24 Oct 2014 | 9:29 am
    Automation is all the rage in email marketing, but we’ve noticed that some marketers are still hesitant to get started. Maybe it triggers all of those deep-seeded Skynet fears, but we’re here to tell you that we should welcome our new benevolent marketing robot overlords. Automation saves time, and it’s proven to get major results. That’s why we’re rolling out an expanded set of automation features (here’s a sneak peek), and we’ve created a handy step-by-step guide to help marketers get started with automation. And when you’re done getting all…
  • We were named one of Outside Magazine’s Best Places to Work!

    jeff.slutz@myemma.com
    23 Oct 2014 | 7:07 am
    We’re thrilled to be named one of Outside Magazine’s 100 Best Places to Work for 2014 (we came in at #28!). So we thought we’d pull back the curtain a bit to talk about our company culture and why we think this is a pretty awesome place to work. We get that no one likes a heaping helping of humblebrag, so we'll try to keep the self-congratulatory back-patting to a minimum (no promises on high fives though). And oh yeah, we happen to be hiring for a whole bunch of positions, so come join us! We think you’ll love it as much as we do. Where we get to work Our…
  • New email marketing insights just for agencies

    jeff.slutz@myemma.com
    22 Oct 2014 | 7:28 am
    Earlier this year, our team of account managers and service specialists got together with our product developers to tackle a challenge: How can we get better insights into what our customers are doing in their Emma accounts, so we can step in and help them succeed at just the right moments? The solution was a live feed of important events in key customer accounts that could stay open on any staffer’s computer. We’re talking large sends and list imports as well as inactivity, like when an account hasn’t mailed in a month or more. We started to use the live feed internally,…
  • Emma Social recap: The Sweetest Day edition

    jeff.slutz@myemma.com
    17 Oct 2014 | 10:02 am
    Saturday is Sweetest Day. For the uninitiated, it’s basically Valentine’s Day II, so it’s another opportunity to show those you care about a little love. And since we care about all of you fine folks, consider this week’s links and social posts your virtual box of chocolates: some standard faves, some surprising ones and others that are a little nutty. Enjoy! Best practices 8 email tips for the 8 second attention span How to get a 50% open rate from new email subscribers Email marketers: Take your list and check it twice Emma news We answered your questions on…
  • How to get a 50% email open rate from new subscribers

    jeff.slutz@myemma.com
    15 Oct 2014 | 12:50 pm
    New subscribers can be a notoriously fickle bunch. On the one hand, they just signed up for your emails, so the interest in your organization is pretty high. On the other hand, they're not so loyal yet that a misstep won't send them straight to the ol' unsubscribe button. It's what makes that initial email experience so important. But it can be challenging to get it just right for organizations spread out over multiple locations, like YMCA of the Triangle, which is made up of 13 branches and three overnight camps. With new members joining daily at each location, Director of…
 
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    Yodle Company Blog

  • Small Business Owner Profile: Dr. Gary Auerbach

    Angelica Diamond
    21 Oct 2014 | 8:09 am
    Yodle’s Small Business Profile Series invites small business owners to share their daily experiences, tips and tricks of the trade within our community. This is an in-depth look into one of Yodle’s many diverse clients. Dr. Gary Auerbach, a chiropractor and small business owner from Tucson, Arizona starts his day by eating a good breakfast and getting in some physical fitness. “I never drink soda. That’s the most toxic thing you can do.” And he certainly knows a thing or two about personal health. At 66 years old, he’s managed to open two chiropractic offices, one just a year ago,…
  • Seven Ways to Attract and Engage Customers on Facebook

    Melissa Lachman
    9 Oct 2014 | 4:15 pm
    You created a Facebook page for your business…now what? If you want to make the most of your social media experience it’s important to get your audience interested in what you’re saying. Posting engaging content regularly can help your brand in two ways: you will stay relevant in the minds of existing customers and will increase awareness with potential customers. Ramon Ray, a previous guest poster and author of The Facebook Guide to Small Business Marketing says to think of Facebook as a “free community bulletin board everyone is using” and you will realize the impact your Facebook…
  • 10 Simple Practices (And Psychological Strategies) For Dealing With Billing Issues

    paulrosevear
    2 Oct 2014 | 1:13 pm
    This article was also co-written by Angelica Diamond, Marketing Coordinator at Yodle. We’ve all been there. The job goes well, the client seems happy, and you’re proud of the work. There’s just one problem…it’s weeks (or months) later, and you still haven’t gotten paid. As small business owners, we don’t have the time or resources to chase after unpaid invoices. So how can we get clients to pay up? Think about what your doctor tells you… prevention is better than a cure. The same holds true for maintaining a healthy cash flow. Read on for 10 simple practices (and psychological…
  • Yodle Review of the Month: Painter Testimonial

    Melissa Lachman
    29 Sep 2014 | 8:36 am
    This month’s success story highlights Danny Escamilla of Perfect Painters in Houston, Texas. Danny first partnered with Yodle a few years ago for his power washing business. That account performed “tremendously” so when he needed some exposure for his new residential and commercial painting company, it was a “no brainer” to re-engage with Yodle. Danny is enjoying great success again and is securing most of his clients with Yodle. Danny also recognizes the value of the new offerings that Yodle has rolled out since his first time as a client. He loves how easy it is to change pictures…
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    Crenshaw Communications

  • The Sprint Vs. Marathon To PR Approach

    Michelle Han
    24 Oct 2014 | 12:20 pm
    No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon?  (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most things in life, so I’ll skew to taking the long view on things, including PR!) That said, it’s worth pondering a comparison of the two when considering a PR campaign. There’s great value to the PR sprint to the finish.
  • Why PR Should Rethink Social Influence

    Dorothy Crenshaw
    24 Oct 2014 | 8:03 am
    What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral event or content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about “viral” memes propagated by so-called citizen influencers (like hipsters or alpha moms), as widely promoted by Malcolm Gladwell and others. Watts spoke at the annual PR Council’s Critical Issues Forum, and…
  • Four Ways To Make Sure You Meet Your PR Deadlines

    Michelle Han
    21 Oct 2014 | 7:23 am
    Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you a reputation for dependability –a professional and reliable resource. Here are four ways to strengthen your deadline-meeting practice. Less Is More. It really is! Oftentimes we miss our deadlines because our to-do lists are piled so high it…
  • PR Learnings From The Ebola Crisis

    Dorothy Crenshaw
    20 Oct 2014 | 10:18 am
    The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, organizations, and the government. Much blame goes to national media outlets who fanned the flames of fear with sensationalized wall-to-wall coverage, even in the absence of factual updates. But trusted government agencies and institutions failed the PR test in many ways. Here are some of the relevant reminders and learnings for professional communicators. Never speak in absolutes.  It’s the goal of…
  • Four Types Of Stories Every PR Pro Should Know

    Michelle Han
    16 Oct 2014 | 3:23 pm
    Long before I came over to the PR side, I was a young reporter working under some really smart editors who taught me everything I needed to know about the media business. The most fundamental lessons were about what makes something news. After all, “Is it news?” is the driving question for every good journalist — and it ought to be for the savvy PR professional as well. My years in the newsroom showed me that, while story possibilities are endless, there are a few main types of stories that repeat themselves over and over again. Far from an exhaustive list, here are four.
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    Business 2 Community

  • Wrestler Files Class Action Lawsuit For Mistreatment Against WWE

    Shawn Rice
    25 Oct 2014 | 5:27 pm
    The Portland Tribune reports that former WWE star Billy Jack Haynes is suing WWE in federal court for “egregious mistreatment of its wrestlers for its own benefit, as well as its concealment and denial of medical research and evidence concerning traumatic brain injuries suffered by WWE wrestlers.” Hayes filed a 42 page lawsuit against WWE on Thursday. Hayes is asking the court to grant class-action status to his lawsuit for what his lawyers say could be 500 people who suffered injuries while performing in the WWE ring. “Under the guise of providing…
  • The Ins & Outs of Agent Dialing – Part IV: Predictive Dialing

    Julie Burroughs
    25 Oct 2014 | 4:45 pm
    In this series, I will explore the benefits of automated dialing technology for organizations looking to upgrade their customer service strategy. Whether progressive, power, or predictive, the addition of a dialer can greatly maximize agent utilization and prove financially beneficial to a contact center. Acqueon Technologies will guide this comprehensive look at each dialer option to help determine which is best for your unique customer service strategy.  Predictive Dialing is similar to Power Dialing but instead of a manually set dialing ratio (1 to 3:1), the system predicts the…
  • Internal Linking In Websites

    Elliot Simmonds
    25 Oct 2014 | 4:00 pm
    We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal Linking In Websites – Don’t Make Your Visitors Search For The Information They Want Internal linking is one part of SEO over which you as a business owner (or just a website owner more generally) have total and…
  • Google DoubleClick (DFP) Optimization Ads Empowerment

    Jason Bowden
    25 Oct 2014 | 3:30 pm
    Image credit: http://cdn.evigo.com/ The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new advertising engine through its DoubleClick (DFP) Optimization technology that helps to empower advertisers to create, build and manage their ads with this revenue ads optimization engine. DoubleClick has the essential features that help advertisers find the best and ideal ads to serve for their digital marketing campaigns. The Google DoubleClick…
  • The Ten Best Accounting Apps for Small Business Owners Who HATE Bookkeeping

    GetApp
    25 Oct 2014 | 3:09 pm
    Wow, it seems like there are a million small business accounting apps on the market, with more coming out all the time. In fact, many of them are great, and one is often just as good as another, in terms of features. So it becomes a challenge to distinguish one accounting app for another, especially for small business owners who hate accounting. Let’s face it, that’s the case quite often – maybe most of the time! If you don’t have an accounting degree but you need to keep accurate books, you need a tool that doesn’t require you to be both a computer programmer and mathematician to…
 
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    B2B Marketing Insider

  • How To Build An Army Of Volunteer Contributors For Your Blog

    Michael Brenner
    22 Oct 2014 | 10:46 am
    Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality. So how do you get the volume you need at a price you can afford? Part of the answer comes down to building a volunteer army of contributors who will give you high-quality content, on the topics important to your business, for absolutely no money. That’s right. You can get access to tons of articles, infographics and videos. And all you have…
  • 3 Ways Brands Can Succeed As Advertising And Technology Evolve

    Michael Brenner
    8 Oct 2014 | 4:22 am
    Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were three consistent themes across all these conversations that emerged. First, of course there was a lot of talk about how programmatic ad buying will continue…
  • How To Break Through The Noise With The 3 Vs Of Content Marketing

    Michael Brenner
    6 Oct 2014 | 5:00 am
    Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign What are the best practices for standing out in today’s attention-starved world? First, brands need to take a step back and document…
  • The 1 Key To Success In Content Marketing (And Life)

    Michael Brenner
    1 Oct 2014 | 5:54 am
    Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in  1.285 slides just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: document your goals. Last week I published the 3 factors to content marketing success. Where I also mentioned the number one factor for content marketing success: It all starts with having a documented content strategy that starts…
  • Digital Marketing – What Are The Top Goals And Challenges?

    Michael Brenner
    29 Sep 2014 | 9:49 am
    Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget, conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed. The second biggest challenge was “executing consistent digital campaigns that…
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    The Marketing Sutra of Alex Grechanowski

  • My Writing and Content Samples – a By-Product in the Marketing Process

    Alex Grechanowski
    14 Oct 2014 | 3:28 am
    Marketing has been my job and passion for ten years, and CONTENT– from ad creatives to a video on Vine – is always a king. Even thought I do content marketing for a living, it’s always just a part of my marketing acumen – the more I know the product and the audience, the better chances I’ll tell the right story in the right way. That’s the situation when CONTENT and CONTEXT work in sync. It’s very hard to track time while creating content for clients. On October 13, 2004 – ten years ago – I posted my first press-release on PRWeb. To give you some…
  • #ITeaTalks на ДОУ: Where Passion Meets Profession

    Alex Grechanowski
    19 Aug 2014 | 12:35 pm
    Я пришел в маркетинг технологических компаний в 2004 году. До этого работал на американские организации: IREX (доступ в Интернет) и American Councils (образование в США). Но до этого всего была эпоха тележурналистики – новости, спорт, еженедельная молодежная программа, кинофестивали и документальные фильмы. Иногда возникает желание уйти…
  • Developer Needed to Build a System for Transenter | Wroclaw, Poland

    Alex Grechanowski
    4 Aug 2014 | 2:45 am
    Pawel Walentynowicz, a friend of mine, is looking for a developer who can help his company called Transenter with building a system. It’s now for two weeks full-time, but they are going to develop other plugins shortly, so it would be an stable collaboration. Both is possible: relocation to Wroclaw (they pay for travel and give free housing for the whole period) or remotely. Important: they need to make decision this week. Solution for SDL Studio Skill Requirements ● C# (advanced) ● knowledge of Windows architecture and programming ● using REST APIs ● SDL Trados Studio…
  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: www.voog.com Tweet
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    Insivia Marketing + Web Design

  • How Can Manufacturers Get the Right Customers?

    insivia
    14 Oct 2014 | 9:16 am
    For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to Use Marketing Automation to Sell Your SAAS Product

    insivia
    30 Sep 2014 | 9:15 am
    In this insight Derek shares a few ways you can use marketing automation in your strategy to help sell your SAAS product. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • How to get a head start on marketing your product

    insivia
    18 Sep 2014 | 8:47 am
    When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • What should you do once you have a customer? – SAAS Marketing

    insivia
    15 Sep 2014 | 7:13 am
    Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come back wanting more.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Twitter Tips for Lawyers

    insivia
    12 Sep 2014 | 8:41 am
    1. Pay Attention to Your Target Market Before you say anything on twitter, take a look at what is already being said by following your target market. Expand Your Reach: Step one: Follow your professional network! Follow clients, partners, and peers to learn what information/ updates are most important to them and so they can help expand your message through retweets. Clients (past, current, and potential) Partners (past, current, and potential) Peers (colleagues, law school network, etc.) Monitor Competitive Strategies Follow your current and potential competitors to get an idea of how they…
 
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    Value Acceleration

  • Just When You Think They Can’t Make It Worse

    valueacceleration
    21 Oct 2014 | 7:22 am
    I have criticized the Board of J.C. Penney for their decisions over the past few years. (Just search the archives). However, they continue to find ways to amaze me with their decision processes. Despite my predictions, the company is still around (so you can validly question my assumptions or conclusions), but this latest decision may finally prove me right. What decision? The choice to make a senior executive from Home Depot their new CEO. Marvin Ellison is currently the Executive VP of US stores for Home Depot. So why am I suggesting the choice is a bad one? Two big reasons: (1) Home Depot…
  • It Seems So Simple … From The Outside In

    valueacceleration
    16 Oct 2014 | 7:10 am
    Every process is perfectly constructed to produce the results it does. And I saw another example of this last Sunday and Monday. The airline industry touts their customer focus, despite most people’s experience to the contrary. Many people who work in the industry might like to help, but the process they work in often prevents it. As Deming noted about business in general 50+ years ago. I was traveling Monday from San Jose to Cincinnati. I bought the ticket about two weeks ago, and was never assigned a seat, which is a red flag. Sunday when I went online to check in and see if I could…
  • If You Lower The Bar It’s Easier to Look Good

    valueacceleration
    14 Oct 2014 | 7:08 am
    I haven’t posted about J.C. Penney in several months, but their CEO has declared that they’re back, so I thought it might be time to chime in. I’ve had lots to say about J.C. Penney since their Board sought to reposition the store and then fired the CEO who was doing it. (Search the archives for J.C. Penney and you can read what I have said before). The new, new CEO came in about 18 months ago to fix the mess the old, new CEO had created by attempting to re-position Penney’s. Something the Board said they wanted. Unfortunately, as I noted back then, existing customers…
  • New Baggage Policy is Amazing

    valueacceleration
    9 Oct 2014 | 7:25 am
    Tuesday on my Delta Airlines flight from Atlanta to La Guardia I had a novel and amazing experience. I’m still not sure what’s going on, and when I queried the gate agent she simply said it was something they were “trying out” so I don’t know if it’s a pilot, an anomaly or … And I can’t find anything about it online. The gate agent came up to me (and other passengers) and offered to pre-board our carry-on luggage that would go in the overhead bin. I had to ask twice to make sure this was not a gate check that would have my bag end up in…
  • Tailoring To Meet Customer Needs

    valueacceleration
    7 Oct 2014 | 7:39 am
    This picture, supposedly from Wegmans, is an excellent demonstration of tailoring a product to meet the customers’ needs with a simple service. Well done. Mitch  
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    Marsdorian.com

  • Ello or hell no ?

    MarsDorian
    8 Oct 2014 | 1:30 pm
    Social media peeps brace yourself – a new competitor has entered the online arena, and brands itself as the Facebook killer. Wowzee, never heard that modest goal before. The new network has burst onto the media scene with articles flanking you from all sides. Wired, Forbes, USAtoday, Entrepreneur and Techcrunch started writing about it, and the hype beast marched at full throttle. Stomp, stomp. Roarrr. I didn’t pay any attention to it, because I smelled another sensational journalist tsunami flooding the internet. But when my friends shared their Ello signups on my Facebook newsfeed,…
  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
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    IttyBiz

  • Freebie Friday #3! (Clear, Not Clever Titling)

    Naomi Dunford
    24 Oct 2014 | 1:06 am
    Freebie Friday continues! If you missed the last two weeks’ editions, then check out Getting Great Testimonials and Training People To Be Trained By You.  This week’s release is Clear, Not Clever Titling, which will help you in your quest to name your products and services in a way that increases the chance people will pull their Visa cards out. (Yay!) For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are what we call the “Launch…
  • 4 Ways To Clean Up Your Email List

    Naomi Dunford
    15 Oct 2014 | 10:33 pm
    This post is by request from Beth. If you’d like to ask a question or suggest a topic of your own, you can do so at the Request Line. List bloat! The bane of online marketers everywhere! (Or so it’s said.) For the uninitiated, we’re talking about inactive subscribers on your email list. These may be truly inactive subscribers (abandoned email accounts or people who filter out your email) or de facto inactive people who tend to never open – or respond to – your emails. These inactive individuals create what’s called “list bloat” (well, at least that’s what we call it), and…
  • Should You Have A Signature Service?

    Naomi Dunford
    7 Oct 2014 | 6:00 pm
    It is generally accepted as lore that if you want to be a Very Important Coach Indeed – or, in fact, be able to purchase Christmas gifts for your loved ones – you must have a Signature Service. A signature service, also known as “Off The Shelf”, “5 Step Program”, and a few other things that enterprising gurus have trademarked – basically means factory coaching. The client comes in one end, goes through a prefabricated set of steps in a pre-assigned set of time and hocus pocus alakazam, comes out fixed, whole, and ready to refer rich friends to you. So. Is a signature service…
  • Do I Really Need to Pick a Niche?

    Naomi Dunford
    6 Oct 2014 | 6:00 pm
    The word on the street is (and kind of always has been) that you MUST pick a niche or your business will fall into obscurity, and you will end up in the streets panhandling next to all the other poor saps who didn’t pick their niche. (And all the while you’ll be begging for scraps, because one of your fellow panhandlers “niched down” his location to in front of the bus stop, thereby taking your best prospects before they even got to you. Oh, the humanity.) This is a particularly frequent piece of advices for coaches. And it should be, because many coaches articulate their target…
  • How Big Does My List Need To Be?

    Naomi Dunford
    5 Oct 2014 | 10:00 pm
    While we’re getting the new coaches’ class ready to open up this week, we have another question for all you coaches out there. (Actually, this applies to everyone, so whether a coach or not, keep reading anyway.) So! You have a list, are getting a list started, or sitting around thinking “Eeek! I really need to get a list going. And the thing you’re particularly wondering about is how many people you need to get on this list so you can make the money already. The answer to that question is pretty simple, but it’s going to sound a little complicated. Let’s start from the…
 
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    The Online Community Guide

  • Diffusing Member Anger

    Richard Millington
    24 Oct 2014 | 8:39 am
    In any group, people will have problems. If you're the authority within that group, you're the first stop for problems. Don't deny the problem exists. Don't apologise (not yet). Don't claim you're doing your best. Don't claim you're covered by guidelines. None of these are helpful. Just focus on clarifying the problem.  Repeat the problem back to them. Literally, tell them the problem they just described in your own words.  "to make sure I understood this correctly, the problem is ....." Then ask further questions to clarify the problem.
  • The 4Chan/StackExchange Continuum

    Richard Millington
    22 Oct 2014 | 9:00 pm
    Imagine moderation on a continuum. At one extreme is 4Chan. 4Chan allows pretty much everything that won't get Chris arrested. They wipe their database of conversations every night.  As a result they get a lot of activity. Most of it is gibberish. A large quantity is pornographic. Yet the sheer quantity of that gibberish creates a powerful sense of community and widespread cultural influence (in memes). At the other extreme is StackExchange. StackExchange has a strict moderation policy that aims to generate the single best response to any discussion. They want facts not opinions.
  • What Are You Trying To Achieve With A Community Newsletter?

    Richard Millington
    22 Oct 2014 | 6:12 am
    Are you trying to bring non-active members back into the community? Are you trying to encourage your existing, active, members to be more active?  Are you trying to build a stronger sense of community among members? Are you trying to get members to take a specific action?  Few pointers here.  First, the newsletter is strategic. You send it out to achieve a specific goal that helps the community. If it doesn't help, stop sending it.  The answer to the above will decide who the target audience. Only send the newsletter to that audience. The answer will also determine…
  • The Core Components Of A Compelling Community Narrative

    Richard Millington
    20 Oct 2014 | 9:30 pm
    One art of building a community is creating a powerful, shared, narrative. Note the key part of that story, shared. If members don't share that narrative, it's just another story. A story about the community that doesn't represent the community might repulse existing members.  You can't arbitrarily create a narrative in a word document and expect the community to accept it.  A history already exists. You can't change the past (although you can change the future to create a more compelling narrative). However, you can choose what to include, what to…
  • The Endless Quest For More Activity Is Killing Our Communities

    Richard Millington
    20 Oct 2014 | 9:30 am
    For just over a year now, I've spoken to community professionals who bristle at the same problem. The way we make decisions for our community is wrong. We make decisions that will increase activity in a community. We're measured by our success in increasing activity (or member counts). If we succeed, we have a very active platform. But a very active platform isn't a community. You don't get the benefits that a community provides. In fact, many of the actions we take to increase activity destroy the sense of community.  Community professionals build communities We are…
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    BlogNotions - Marketers

  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a .  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the results they want? The stories…
  • 5 Tips for Creating Your Next Killer Infographic

    Francisco Perez
    24 Oct 2014 | 4:27 am
    Infographics are among the most shareable content on the web. On their own, numbers can be pretty dull, and deciphering an informational report is too much like work. Who needs that? Breaking down complex information into visual medium makes info more digestible, easier to understand, and way more likely to go viral. Here are 5 tips to create killer infographics, along with some stunning examples. 1. Ideation or brainstorming The first task is to plan the content of the infographic. The information you share should be targeted to your audience. What are they interested in? How does this…
  • Top B2B Marketing Blogs: Key Ingredients

    Dan McDade
    22 Oct 2014 | 9:04 am
    What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Why make the distinction? Consider the all American apple pie. Such an iconic dessert, yet, it’s rare that you’ll ever come across two identical family recipes. Sure, most start off with the same standard ingredients: butter, sugar, flour, apples—just to name a few. But it’s the magic that happens with those ingredients that gives each one its own claim to fame and a coveted spot in the family recipe book. Now that…
  • Are you social sharing to your best advantage?

    Drew McLellan
    20 Oct 2014 | 6:24 am
    If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. If you are sharing great content on social networks that doesn’t exist on your blog or content hub, you are missing out on a huge SEO…
  • Twitter Timeline, IFTTT Twitter Triggers, Local Landing Pages, Speedlink 43:2014

    Francisco Perez
    18 Oct 2014 | 4:12 pm
    Hi everyone, hope you all had a great and productive week! This week, Twitter official announced an experiment they are running which is to “put some tweets in your timeline from people you don’t follow”. Trevor O’Brian explains that the idea behind these experiments is to make your Twitter experience simpler and more relevant to you. He further mentions in his blog post … One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best way to keep up with everything happening in your world. Choosing who to follow is a…
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    The Digital Letter

  • Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

    Ken Yeung
    7 Oct 2014 | 11:17 pm
    #481205523 / gettyimages.com Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that…
  • “The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

    Ken Yeung
    3 Oct 2014 | 6:23 pm
    In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many of the other members of the tech press corp, and there’s certainly quite a few questions that I have around the press-PR professional relationship. Thankfully there’s a new book by Jason Kincaid entitled “The Burned-Out Blogger’s Guide to PR” to help lay…
  • Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

    Ken Yeung
    2 Oct 2014 | 7:44 am
    Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from available APIs? Should community managers be resigned to operating in a relative silo by managing all conversations on the respective services? Yes, there are useful dashboards to aggregate communications like with Hootsuite and Tweetdeck, but it’s still…
  • In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

    Ken Yeung
    18 Sep 2014 | 9:42 pm
    We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public companies with the biggest value, easily trumping Visa’s $19.65 billion IPO in 2008. But we’re not here to analyze Alibaba’s public offering. Rather, we’re here to look at one of the beneficiaries of it: Yahoo. The owner of 22.6 percent of…
  • Transforming The Box: Aaron Levie’s Mission To Show It’s More Than Storing Files In The Cloud

    Ken Yeung
    6 Sep 2014 | 10:42 am
    The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did just that with its OneDrive service, giving free account holders 15GB of storage and 1TB to Office 365 users. This was in direct retaliation to what Google did with Drive in March — the company decreased its monthly storage price, providing 15GB for free and 1TB for $9.99. Of course the other shoe fell when apparent market leader Dropbox…
 
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    David Horne

  • The Art of Repositioning

    David Horne
    6 Oct 2014 | 5:30 pm
    Few things in the world of marketing are tougher to concept and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club Med) . Even still, there are bright spots like Target, Mountain Dew (Thanks for the reminder Dr. C!) and Abercrombie Read more The post The Art of Repositioning appeared first on David Horne.
  • The Story Arc of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas are like seeds. A seed’s value is in proportion to what it can produce. Ideas are like this too. Their Read more The post The Story Arc of Ideas appeared first on David Horne.
  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song you hate is stuck on repeat, and then it starts to rain… You know the feeling. Me too. Regardless of Read more The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800’s the most popular field guides helped people identify plants and animals while hiking or living in the outdoors. One of the elements that made them most effective was the ease of use. It didn’t take you long Read more The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything for a little sweat equity and less than the cost of a month of cable TV is encouraging. “I know Read more The post By Doing appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • The Birth of Genius

    Mike Wienke
    23 Oct 2014 | 6:00 am
    In 2010, IBM commissioned a study of 1500 business executives from 60 countries and 33 industries, and they stated “more than rigor, management discipline, integrity or even vision — successfully navigating an increasingly complex world will require creativity.” It makes a nice quote for an article or a blog post, but where should companies go to find the creativity they need?When people speak of creativity, they usually point to a select number of geniuses throughout history as a benchmark by which we should all be measured. This pantheon of greats includes names like Da Vinci,…
  • Make Love Not War: Friendship Defines the Top 50 Millennial Brand Ranking Report

    Norty Cohen
    15 Oct 2014 | 6:11 am
    Just in time for 2015 planning season, Moose is releasing the Top 50 Millennial Brand Ranking Report.The context of planning – even the word “strategy” – links back to military terms. Concepts like SWOT analysis, mission statements, briefings, implementation, business units, benchmarking and execution are mainstays in popular marketing vernacular.But planning for next year needs to change. We are continuing to learn more about our most influential, digitally native consumer group, and we’re finding the results to be both enlightening and actionable. One thing we know for sure? A…
  • Think Inside the Box & Force Out of This World Innovation

    Rachel McInnis
    7 Oct 2014 | 9:26 am
    I hate the phrase “think outside the box.”There, I said it.Beyond being a cliché and overused buzz-term, it insinuates that you should remove all parameters including a little thing called feasibility. And it leads to exactly the sort of ideas and solutions that it seeks to avoid.From Point A to Point BIt’s human nature to find the simplest, most obvious solution. So when the only guideline is to be different, the result tends to be based on the simplest ideas, but with layers that add complexity and extravagance – not necessarily creativity.But, add in a parameter or two, and all…
  • Be an Idea Steward, Not Just an Idea Seller

    Greg Vogler
    2 Oct 2014 | 6:06 am
    Everyone focuses on the big idea, and specifically, selling in the big idea. When we sell in something we love, it’s a great feeling. But it’s just as important, if not more so, to be a steward of the idea once it’s sold. It’s hard work. It’s tedious work. But it’s the most important work you’ll do to help that idea see daylight.That’s because throughout the journey between selling an idea and making it tangible, many challenges and obstacles can and will attempt to derail the idea.Let’s look at a couple of examples:Volkswagon’s “Think Small” CampaignThe legendary idea…
  • Nostalgia and Innovation Create Consumer Connections

    Jillian Kyle
    30 Sep 2014 | 3:57 pm
    Nostalgia strikes at unassuming moments, it could be triggered by a photo from your senior prom rediscovered under the dresser, or maybe it’s a song played on the radio that takes you back to your first concert. At other times nostalgia is premeditated, for instance, when you go back-to-school shopping with your kids you already know this will remind you of your own childhood summers coming to a close . And then, there is an even more constructed feeling of nostalgia, one that is created for us by someone or something else.Facebook’s “A Look Back” videos from earlier this year, is a…
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    PropelGrowth

  • Complying With Global Anti-Spam Laws

    trendspotters@propelgrowth.com (Phil Donaldson)
    22 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Email marketers must be cautious to comply with anti-spam laws, but this is not always a simple process given that these laws vary by country. Below we’ve compiled some general information concerning anti-spam laws by region. We’ve also included some links to resources where you can find more detailed information about the laws. Next week, we’ll go into more detail about the meaning of the term “implied consent.” Asia In Asia, the anti-spam laws differ by region.  For example, Singapore’s Spam…
  • FIX and Trading Transparency

    trendspotters@propelgrowth.com (Phil Donaldson)
    15 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Last week, the FIX Trading Community hosted a regional meeting called “Trading and Transparency – the FIX Solution.” It was focused on electronic trading execution transparency and transaction cost analysis. The speakers were: Ian Domowitz, Managing Director, Head of Analytics, ITG Vlad Rashkovich, Global Business Manager, Bloomberg L.P. Brian Lees, AVP, Trading Application Manager, Capital Group Phil Mackintosh, Head of Trading Strategy & Analysis, KCG Holdings Kevin McPartland,…
  • 3 Major Pitfalls of Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    8 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Let’s face it, a lot of content floating around today is — to put it bluntly — crap. The truth is that many businesses are sacrificing quality merely to publish content as frequently as possible. Recently, I came across a website for a technology firm targeting financial advisory organizations. While the firm was doing a good job of blogging consistently, the topics they were covering were all over the place—and most were not applicable to their core business. This firm’s strategy was based on…
  • Top Takeaways: B2B Content Marketing Study

    trendspotters@propelgrowth.com (Phil Donaldson)
    2 Oct 2014 | 12:24 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Content Marketing Institute and Marketing Profs just released their 5th content marketing survey, titled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America. As always, the study is very informative about where B2B marketers are in their evolving understanding of content marketing. Here are some quick takeaways. 1. Content Marketing Strategy is King. If it’s Written. 35% of the respondents have a documented content marketing strategy, while 48% have a verbal strategy. Writing it…
  • 14 Best Practices for Outstanding Webinars

    trendspotters@propelgrowth.com (Phil Donaldson)
    1 Oct 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Don’t Just Slap Your Webinars Together Webinars can be an extraordinarily effective marketing tool when carried out correctly. But often marketers don’t understand how much planning and preparation is needed to execute an engaging, professionally produced webinar. For example, earlier this year, we produced a webinar with two inexperienced speakers. They thought presenting would be easy. But in early rehearsals, it became clear that they needed a LOT of coaching to make their content relevant and…
 
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    Pamorama | Social Media Marketing Blog

  • 5 Mistakes That Prevent Your Content From Going Viral

    Pam Dyer
    4 Oct 2014 | 4:53 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 8 Tips for Managing a Social Media Crisis

    Pam Dyer
    14 Sep 2014 | 4:28 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 20 LinkedIn Mistakes That Turn Off Potential Customers

    Pam Dyer
    7 Sep 2014 | 5:20 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Increase YouTube Engagement [Infographic]

    Pam Dyer
    23 Aug 2014 | 2:35 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • The Secrets to Tweets that Generate Engagement

    Pam Dyer
    3 Aug 2014 | 4:54 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    DR4WARD

  • What Are 5 Key Social Business Benchmarks? #study #infographic

    Dr. William J. Ward aka DR4WARD
    23 Oct 2014 | 12:03 am
    What Are 5 Key Social Business Benchmarks? #study #infographic Hootsuite I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
  • What Are Some Top Writing And Grammar Tips For Reader Retention In The Digital Age? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Oct 2014 | 12:02 am
    What Are Some Top Writing And Grammar Tips For Reader Retention In The Digital Age? #infographic GrammarCheck.net I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • What Are 5 Content Curation Tips For Curated Posts? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Oct 2014 | 12:01 am
    What Are 5 Content Curation Tips For Curated Posts? #infographic Curata.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
  • What Are The Digital Priorities For CMOs In 2015 And Beyond? #infographic

    Dr. William J. Ward aka DR4WARD
    22 Oct 2014 | 3:30 am
    What Are The Digital Priorities For CMOs In 2015 And Beyond? #infographic Ciceron I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • What Are Google Helpouts And How Can They Help You Get Your Questions Answered? #infographic

    Dr. William J. Ward aka DR4WARD
    22 Oct 2014 | 3:10 am
    What Are Google Helpouts And How Can They Help You Get Your Questions Answered? #infographic DPFOC.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
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    Darren | Slaughter

  • Contractor Website Help: What Exactly is a Responsive Website?

    Darren
    24 Oct 2014 | 4:32 am
    I was asked this very question this week, so I thought if one person still needed to know, there were more. If you don’t feel like cruising the infographic, I can answer the question for you this way. In the past you had a website that looked fine on laptops and desktop computers, but looked terrible on a tablet or phone. To keep readers happy on phones and tablets, you had what’s called a mobile site. This is as separate, stand-alone, very friggin’ expensive website that was automatically to served readers when browsing on their phones. A responsive site is a site that…
  • Blogging For Contractors: How to Blog If You’re Not a Writer

    Sam
    23 Oct 2014 | 5:24 am
    The statistics on the value of including a blog on your business website are clear. Gain new customers, increase sales, and enjoy free advertising through social media by writing and maintaining a blog that gives potential customers information that they are looking for. Website traffic increases exponentially. What keeps you from beginning your blog, even when you have heard about the possible advantages to your company? Writing is really not that easy. Take heart, you need not be an expert writer to develop a blog that will bring traffic to your site and build customer loyalty through…
  • Why “I Found You Online” Just Doesn’t Cut It

    Gina S.
    21 Oct 2014 | 6:41 am
    Whenever a new customer contacts your business, one of the first questions you should be asking them is, “How did you hear about us?” Often times, their response will be, “I found you online.” Now, you may feel satisfied with that answer and stop questioning the customer right then and there. You know that somehow, some way, this person tracked you down and chose to contact you instead of your competitors. However, from a marketing perspective, you should not be satisfied with this response because “I found you online” doesn’t actually tell you…
  • Blog Post Blueprint For Contractors

    Darren
    20 Oct 2014 | 7:51 am
    How do you write a blog post? Ok, so we’ve convinced you that blogging works and you have finally fired up the laptop and you are ready to get down to writing, and…. Man, that’s a lot of white space…how do I fill it? What do people want me to talk about? How do I format this thing? What the hell am I doing here? Wait, is the phone ringing? Let me go check! SIT DOWN…I’m going to help! With millions of blogs in existence, just how do you write a blog article that will stand out and attract readers? If you are considering starting a blog, you probably…
  • The Contractor Marketing Survival Post For New Contractors

    Darren
    16 Oct 2014 | 5:03 am
    This post is geared toward newly minted self-employed contractors and home improvement professionals, but it could be a solid refresher course for the seasoned vets out there as well. In the past, home improvement marketing was limited to referrals, the Yellow Pages, direct mail and possibly flyers. The days have passed when enough business came knocking on your door. Today’s contractors must be a marketing agency first, and a contractor second. While the internet offers plenty of new marketing opportunities, many of them free, some traditional marketing methods are still worth the…
 
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    Webolutions

  • Denver 5K: Webolutions Inspires at Run the ‘Rocks 2014

    Mike Hanbery
    15 Oct 2014 | 4:23 pm
    In 2014, Denver marketing agency Webolutions started a group of active community leaders who wish to occasionally get together to engage in team activity. The group calls itself Webolutions Revolutions. The group’s first major team activity was the Run the ‘Rocks Denver 5K at Red Rocks. Video courtesy Conversation Starters Public Relations Run the ‘Rocks is an annual fundraiser for the American Lung Association in Colorado. Webolutions was the event’s first-ever Inspirational Sponsor. 45 runners and walkers comprised the Run the ‘Rocks 2014 Webolutions…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Triumph

    Mike Hanbery
    3 Oct 2014 | 2:24 pm
    Every journey ends. Some Run the ‘Rocks participants will view their journey as 3.1-miles, start to finish. Triumph is successfully ascending the amphitheater steps and crossing the finish line. Others are running for time. Some experienced runners and frequent Denver 5K participants will gauge achievement in minutes or the single fact on whether or not they achieved a PR (personal record) or improved their course time from previous years. For some, Run the ‘Rocks is an opportunity to walk among like-minded people; to be surrounded by those who are dealing... Read More The post Denver 5K:…
  • Denver SEO: Denver Marketing Agency Webolutions wins SEO Leader Award

    Mike Hanbery
    2 Oct 2014 | 4:17 pm
    Denver SEO claimed a victory September 25, 2014, at IMPACT14, the Internet Marketing Association’s (IMA) annual conference in Las Vegas, Nevada, when Denver marketing agency Webolutions was awarded the organization’s Search Engine Optimization Leader Award. “Of course we’re proud of bringing the SEO Leader Award back to Denver,” said Webolutions Director of New Media Strategies Mike Hanbery, “but we’re most pleased with the results that won it for us.” The principal case presented for Webolutions was its client, the United States Potato Board and their website,…
  • Current Marketing Trends: Successful Content Marketing Starts with Strategy

    Jody Martin
    2 Oct 2014 | 3:54 pm
    In September, the Content Marketing Institute and Marketing Profs shared a sneak peak of their 2015 Content Marketing Benchmark research report which will be released this month. Over 5,000 marketers participated from 109 countries and 25 industries. The single most important finding in this year’s study was seemingly the most obvious: companies that were rated as effective content marketers were five times more likely to have and follow a documented strategy than those rated as ineffective content marketers. Here are the stats: Among companies rated as effective, 97% report having... Read…
  • Experiential Marketing: Disney Has the Magic

    Doug Griffin
    2 Oct 2014 | 3:34 pm
    If you have been fortunate enough to visit Disneyland, Walt Disney World or any other Disney theme park, you get it. Our own John Vachalek previously wrote about Disney as an Experience Marketing Example in 2009. A lot has changed since then with Universal adding mega-attractions, but Disney still has the magic from an overall experience. Simply put, Disney knows how to create great and unexpected experiences. That is why their theme parks are still international destinations and for many people, once-in-a-lifetime opportunities. If you have ever read Seth Godin’s Purple... Read More The…
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    Austin & Williams Unplugged

  • A New Approach. The Same Mission. (An Unlikely Source?)

    24 Oct 2014 | 9:51 am
    Memorial Sloan-Kettering (MSK) Cancer Center’s new campaign—”More Science. Less Fear.”—delivers their message of innovative research and personalized care with a new creative approach that emphasizes changing the way people understand and talk about cancer. Focused on responding to the fear that surrounds a cancer diagnosis, this emotionally connected strategy comes from an unlikely source: An advertising agency that specializes in the hospitality industry. But it’s not only MSK’s creative platform that’s coming from a hospitality perspective;…
  • Mobile Healthcare: Can Mobile Health App Data Help Curb the Ebola Crisis?

    22 Oct 2014 | 6:27 am
    The Ebola virus is dominating global headlines and causing widespread panic across the African continent and beyond, a result of the virus’s shocking mortality rate (over 55% so far in this outbreak) and growing death count (currently over 4,000, according to the CDCP). In a sign of growing concerns about Ebola in the United States, President Barack Obama recently canceled travel plans to convene a meeting at the White House of Cabinet agencies coordinating the government's response to the outbreak. With no proven treatments, governmental and aid agencies around the world are all…
  • Mobile Banking and Digital Marketing Are Destined to Be Together

    6 Oct 2014 | 1:19 pm
    Why do I keep seeing bank commercials promoting their vast network of branches? I get it; Chase has an office within close enough proximity to hear me sing in the shower. But with the explosion of mobile banking, how important is this, really? Accessibility to my bank account now exists in my jeans pocket, not my GPS coordinates. However, upon further scrutiny, the parallels between traditional advertising and conventional banking become obvious, while the correlation between mobile banking and digital marketing is undeniable. A branch on every corner used to go a long way in incentivizing…
  • High Tech vs. High Touch in Higher Ed

    1 Oct 2014 | 1:22 pm
    The Open House: Many (myself included) view it as the turning point in the college search process. It’s the “aha moment” when a prospective student “just knows” this school is the one for them...or not. But is this college recruitment rite of passage destined to become a thing of the past? Perhaps. According to a recent article in FORBES some colleges may replace—or at the very least preface—the traditional Open House with a virtual one, delivered by YouVisit, a company that’s created more than 1,000 virtual campus visits, and the Oculus Rift, a…
  • An Expanding Media Universe

    19 Feb 2014 | 7:20 am
    More and more, we have clients asking, “Isn’t TV dead? Shouldn’t I be moving my media dollars elsewhere? Is this medium still an effective place to advertise?” The short answer: no, yes, but there’s more. Let’s set the record straight. According to eMarketer’s 2013 data, daily TV viewing has remained steady around 4.5 hours per day for the last four years. That’s a lot of TV watching, and it makes TV the #1 media leader in terms of time spent daily (and that’s factoring in all those binge hours spent on The Walking Dead, Games of Thrones…
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    Marketing and Social Media by us

  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
  • How to get more clicks from Google SERPs by Lisa Chapman

    Lisa Chapman
    3 Sep 2014 | 8:29 pm
    Simple-to-understand URLs will attract more traffic to your site Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site. You must try to create simple, descriptive categories and file names for all documents on your website.  That not only helps you organize your site better, but it also…
  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
 
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    OnQ Marketing » Blog

  • Do One-Page Website Designs Hurt SEO?

    Graeme Caldwell
    15 Oct 2014 | 3:49 pm
    We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design. Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses […] Do One-Page Website Designs Hurt SEO? is a post from: OnQ Marketing
  • What is a responsive logo and how they might transform your brand

    Tara Luckhurst
    17 Sep 2014 | 5:34 pm
    Someone once said, “The definition of a great idea is one you wish you’d thought of first”. When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and […] What is a responsive logo and how they might transform your brand is a post from: OnQ Marketing
  • How To Improve Your eCommerce Website in 14 Easy Steps

    Quentin Aisbett
    1 Sep 2014 | 6:08 pm
    With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience. This should be an ongoing pursuit and one that I can’t completely cover in a blog post. But what I will share with you is 14 actionable tips to improve your eCommerce website […] How To Improve Your eCommerce Website in 14 Easy Steps is a post from: OnQ Marketing
  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
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    Smedio - Business Ideas Worth Sharing

  • How to Make Print Marketing Work for You in the Digital Age

    Guest Writer
    21 Oct 2014 | 12:42 pm
    Share on FacebookShare on TwitterE-mail Print marketing seems like a dying species to many observers. The explosion of digital marketing in recent years has made print seem obsolete. A dinosaur that once ruled the advertising world, print is no longer cost-effective, useful or deserving of consideration for businesses seeking to attract the attention of potential customers. Or maybe not. In fact, it’s far too soon to write off the power of print. Newspaper readership may be shrinking, but most people still value print both in their everyday lives and when it comes to marketing…
  • An Entrepreneur’s Guide to Simplified Tech Tools

    Douglas Idugboe
    12 Oct 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small Business Association. We live in culture where small companies and startups are revered and innovation is rewarded. But that doesn’t mean entrepreneurship and running a business is simple, let alone easy. While every…
  • The 6 Immutable Laws of Effective Copywriting

    Tracy Vides
    30 Sep 2014 | 9:17 pm
    Share on FacebookShare on TwitterE-mail Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is. Something changed. A new movement is up. Customers have too much content to handle. Your copy – I am sorry to douse your fire with ice water – is just “more” content for your potential customers. You’ve got to do something else. You may continue to write copy but you’ll…
  • 7 Time Proof Ways to Simplify and Strengthen Your SEO

    Alex Miller
    29 Sep 2014 | 2:03 am
    Share on FacebookShare on TwitterE-mail SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle. Focus on Great Content and Not Keywords The search engine optimization…
  • 4 Things the Pope Can Learn from Justin Bieber’s Twitter Profile

    Scott Masson
    23 Sep 2014 | 3:33 pm
    Share on FacebookShare on TwitterE-mail What can the Pope learn from Justin Bieber’s Twitter profile? Since becoming Pope in March 2013, Pope Francis has become one of the most beloved public figures in the world. His renowned humility and concern for the poor, as well as his outspoken stance on gay and women’s rights has endeared him to even the most militantly atheistic liberals. Saving our eternal souls aside, however, there is one area in which even Pope Francis falls behind: his social media profile. In order to help Francis spread his message of love and tolerance further…
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    Great B2B Marketing

  • 11 Rules You Must Follow to Be a LinkedIn Marketing Master

    Christopher Ryan
    17 Oct 2014 | 7:57 am
    At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. While we don’t incur direct marketing or sales expenses, there is definitely a cost in time and effort, and this is the tradeoff you will also have to make if you decide to adopt the…
  • Should You Market to Pain or Persona?

    Christopher Ryan
    3 Oct 2014 | 8:13 am
     I just had an interesting conversation about campaign targeting with a really smart client. We were discussing the best way not only to attract prospects, but also to set up a lead nurturing campaign that will convert the largest number possible into paying clients. The technical definition of persona is “the way you present yourself to the world.” But in marketing terms, we think of personas as individuals who share common characteristics that represent important segments of your target audience. For example, if you sell accounting software, one persona might be middle-aged males who…
  • Important Lessons for Working with Channel Partners

    Christopher Ryan
    26 Sep 2014 | 2:13 pm
    It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. However, there are some tough lessons I have learned over many channel relationships, some painful, some amusing, and some highly productive. Lesson 1 –Channel partners are in it for themselves. Regardless of how many times you hear adages from your partners such as, “Consider us an extension of your sales force” or “We’re all in this…
  • How to Use B2B Marketing to Propel Rapid Sales Growth

    Christopher Ryan
    16 Sep 2014 | 10:35 am
    I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. Heidi made a number of good points, but two were especially valuable: The quantity of contacts in your database is not as important as the quality. You need to…
  • Do You Need to Recombobulate Your B2B Marketing?

    Christopher Ryan
    5 Sep 2014 | 10:05 am
    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: “The act of putting back into order; removing confusion.” While the word recombobulation word is not used all that often, the photo above shows one example. Here is Garrison Keillor’s description: “My heart was gladdened by an official-looking sign in the…
 
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    The Brainchild Group

  • SEO Consultants in Los Angeles: How to Choose

    Aaron Schoenberger
    25 Oct 2014 | 2:35 pm
    So you're located in Los Angeles and want to hire an SEO consultant -- welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction.
  • Soteria Intelligence Launches Social Media Threat Monitoring Company

    The Brainchild Group
    25 Oct 2014 | 1:44 pm
    At a time when social media threats are spreading like wildfire, Soteria Intelligence has developed proprietary algorithms and methods for tracking and analyzing conversations on social networks with the goal of identifying potential social media threats before harm can be done.
  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Webinar Checklist: 5 Must-Have’s For Massive Webinar Success

    Sydni Craig-Hart
    22 Oct 2014 | 7:00 am
    Have you ever wondered why some webinars are wildly successful, while others fall flat? Or why some webinars enjoy thousands of attendees while others are attended by 20 people, tops? The truth is that successful webinars follow a proven checklist that virtually guarantees their success. This checklist contains 5 crucial elements that must be included in your webinar presentation in order for it to be successful. If you’re looking to increase attendance, engage your audience, and convert leads into paying customers with a webinar, make sure your next presentation includes these 5 things:  …
  • Creating A Webinar That Converts: The Timing, Format, And Structure Of Your Next Webinar

    Sydni Craig-Hart
    15 Oct 2014 | 7:48 am
    If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself! Why? Because it is the timing, format, and structure that determine whether your prospect converts into a paying customer by the end of the webinar. Here are proven best practices to follow when deciding how long your webinar will be, what format it will be presented in, and how it will be structured from beginning to end.    …
  • Don’t Become a Victim of Disengagement

    Wil Hart
    14 Oct 2014 | 8:43 am
    Engagement Matters Episode 38: How can you maintain your connection with people? It takes a conscientious effort of focus and practice. Think about the number of people you have met in a business setting over the past 7 months. With how many of them do you still keep in touch? Learn how to keep a high level of engagement with prospects, clients and referral partners. The post Don’t Become a Victim of Disengagement appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Webinar Marketing for Newbies: 5 Steps To Creating and Marketing Your First Webinar

    Sydni Craig-Hart
    8 Oct 2014 | 8:00 am
    If you’ve never created a webinar before, the thought of webinar marketing can be really intimidating. You’re probably wondering... How will I work out the technical aspects of holding a webinar? How do I give people access to the webinar? What platform should I use for hosting the webinar? What should the webinar be about, anyway? How do I get people to attend my webinar? Don’t worry! While webinars are certainly more technically involved than other types of content marketing, once you get the first one under your belt you’ll be off to the races. Here are five easy steps to creating…
  • Top 10 Reasons To Hold A Webinar Today

    Sydni Craig-Hart
    1 Oct 2014 | 8:00 am
    Are you currently using webinars as part of your content marketing strategy? If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be. In the past, webinars were used primarily for product demonstrations and to usher customers through a company’s sales funnel. Today, webinars are being used for everything from list-building and panel discussions to interactive courses and mastermind groups. The 21st century webinar is all about engagement: allowing your customers to connect with you and your brand on a personal level in order to…
 
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    TrinityP3

  • What is the best way to benchmark agency compensation?

    Darren Woolley
    23 Oct 2014 | 2:36 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The perennial question from marketers and their procurement team is “How much should I pay my agency?”. And as you can imagine this is even more complex than the question “How much does a television commercial cost?” But at least with the question on agency…
  • Benchmarking the marketing FTEs within your organisation

    Darren Woolley
    21 Oct 2014 | 4:05 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. We regularly have marketers and procurement come and ask us to benchmark their agency resources. Do they have the right level of account management? Or too much strategy? Is the media trading team right? Or do they need a higher technology resource level? We have the methodology…
  • 12 essential tips for developing a content marketing strategy

    Mike Morgan
    19 Oct 2014 | 2:40 pm
    This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  It seems that there is still a major problem around the development and ROI measurement of an effective content marketing strategy. Questions asked in a series of recent seminars which Darren Woolley presented at demonstrated how much marketers are still struggling with the new digital content arena. Is it too much of a leap? Does it require too much new…
  • The good, bad, bizarre and unknown of Mergers and Acquisitions

    Stephan Argent
    16 Oct 2014 | 2:59 pm
    This article was originally posted by Stephan Argent on the Argedia Group website. Stephan Argent is the CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. So Apple just inked its acquisition of Beats Electronics for a whopping $3 billion. Some argue the deal is pricey – even for Apple – given Beats headphones rail against Apple’s sleek design ethic. Others argue it gives Apple the opportunity to build a ready-made music subscription service, revitalising their music download business. Time…
  • 12 simple ways to improve agency communication and relationships

    Kylie Ridler-Dutton
    14 Oct 2014 | 3:24 pm
    This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. Achieve success with your agency through everyday relationship psychology Like a pre-arranged marriage you go in blind and hope for the best. However, in this day and age we have the power to go into a relationship with the expectation that our needs will be met.   Laying out the ground rules through communication at the very beginning establishes clear…
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    Circle Research

  • Report: The Ambitious SME

    Beth Pearson
    30 Sep 2014 | 9:27 am
    SME businesses are a passion of mine.  I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. So, to define your target market as ‘SMEs’ is a good start, but misses an awful lot of nuance (that deserves a blog post all of its own – see my colleague Andrew…
  • Does Big Data mean market research is dead?

    Andrew Dalglish
    11 Sep 2014 | 1:53 am
    When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point.  There’s no doubt that Big…
  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
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    Inbound marketing blog

  • 5 books every digital marketer should read

    Albert Palacci
    15 Oct 2014 | 7:23 am
    Books are a man’s best friend and so is the Digital Marketer’s. Its importance is such that even in today’s digital age; books can never be ignored if one is looking for an in-depth knowledge on a certain subject. Now-a-days, with a single click on the mouse hundreds of book names are displayed by many sites like amazon.com, goodreads.com and educart.com for the Digital Marketer to select from. Therefore, given below is a comprehensive list of 5 books that every digital marketer should read to grasp a strong know-how in his work area: 1. Contagious: Why Things Catch on, Author: Jonah…
  • 6 steps to effective email marketing

    Ilias Chelidonis
    28 Apr 2014 | 5:16 am
    If you are still not active on email marketing, then you are certainly wasting a great mean to promote your goods and services. One of the main reasons is that permission based email marketing targets your existing customers, hence, all you need to do is keep them updated on what’s cooking. There is really nothing new about email marketing, and you do not need to hold a Phd in Physics to run an effective email marketing campaign, be focused, have a clear goal and be consistent. Here is a great infographic created by the Pardot team showing 6 steps to create an effective email marketing…
  • 4 digital marketing trends to watch in 2014

    Ilias Chelidonis
    13 Apr 2014 | 12:35 am
    Although we are already in the second quarter of the year, there is still plenty of time to adjust your marketing strategy and budget on some key trends in 2014. This very good infographic from our friends and partner at Syndacast sums it up. Content marketing will become increasingly important, therefore, if you are still not working on a solid plan, now is the time to do so. You need to view this as a long term investment that will help your business drive actual sales and not a nice to have asset. Content will help you create relationships with customers, build trust and ultimately…
  • 8 ways to use Instagram for business

    Ilias Chelidonis
    8 Apr 2014 | 6:22 pm
    Few of the things I like about Instagram is its simplicity to use as well as its focus on just one thing, images. This can be a great tool for most of businesses these days because it is all about visuals. You do not need to worry about text updates, just grab a great photo and post it. This great infographic by Thesocialtree team, shows 8 ways to use Instagram for business that are practical and easily adopted. All you need to do is take action and start shooting. Over to you, have you used any of these ways and what was your followers’ reaction? No related content found.The post 8 ways to…
  • 29 ways to stay creative

    Ilias Chelidonis
    1 Apr 2014 | 8:41 pm
    This is a very unusual kind of post for Thewebcitizen.com, however, i believe it matches very well with the mentality of staying alert and always willing to learn. I agree with all of the 29 ways to stay creative, however, I find that staying focus and being able to avoid destructions is critical. As a marketer you come across many options and ultimately you need to make a decision, being focused and knowing exactly what you want keeps you alert, determined and most importantly able to spend your free time wisely. I found that my most creative and productive thinking usually takes place on a…
 
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    Inbound Unwound - Marketing Insights

  • Inbound Marketing: How Do You Know If You're Doing It Right?

    24 Oct 2014 | 6:00 am
    Isn’t this the $64,000 question when it comes to inbound marketing? Isn’t this the doubt that seeps into your mind when you’re up in the middle of the night? What if we’re doing this wrong? How do you know if this is your first inbound marketing campaign? If you’re an agency, you might be working with your first inbound client.
  • Inbound Marketing Works: Real Results From Real Clients

    23 Oct 2014 | 9:04 am
    Most of you are new to the world of inbound marketing. While we’ve been doing it for years, the majority of you are just starting out or are early on in your inbound journeys. So, from time to time, we like to share real results from real clients. We don’t provide the names of the clients because we want to respect their privacy, but we can show you how inbound marketing works, the time it takes to generate results and some examples of what real results for real clients look like. This should give you some perspective on whether or not your inbound program is working and how well…
  • Inbound Marketing Websites Need To Be Fed Content To Fuel Performance

    22 Oct 2014 | 6:46 am
    If the goal of your inbound marketing website is to generate leads, your site needs to be fueled with educational content month in and month out. If you consider today’s buyer behavior, you should know that your prospects are coming back to your site month after month – maybe even week after week, especially if you do a good job and give them an experience worth talking about. Why is that? If you provide them with educational content, they are likely to come back looking for more. After all, what they wanted the first time they stopped by is unlikely to be what they want…
  • PRESS RELEASE: Square 2 Marketing Makes A Bold Move To Dominate Inbound

    21 Oct 2014 | 5:18 am
    Industry-Leading Inbound Marketing Company Expands Its In-House Web Design Capabilities With The Acquisition Of Savvy Panda  Warrington, Pa., Oct. 21, 2014 | The world’s leading inbound marketing and inbound sales agency just got savvier. The acquisition of web design and development firm Savvy Panda enables Square 2 Marketing to offer its clients more complicated and robust web development to complement its inbound marketing and inbound sales engagements.
  • Inbound Marketing Website Vs. Traditional Website: Which Do I Have?

    20 Oct 2014 | 5:30 am
    Inbound marketing teaches that not all websites are created equal, and most websites are actually created with a misguided mission in mind. Think about some of the sites you’ve visited lately. You may recall that most sites on the Internet are simply designed to provide company information to anyone who might stumble upon those pages. We like to refer to sites like these as “electronic brochures.” These companies are putting as much information about themselves, their products, their services and their people on the site for you, the visitor, to wade through and check out.
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    Shopper 360

  • This Week In Shopper Insights: 10/20/14 – 10/24/14

    Ryan Polachi
    24 Oct 2014 | 10:44 pm
    Holiday Season Retail Strategy: Target to offer free shipping Is shopper marketing impactful enough? Tell us your thoughts and enter to win a free iPad Mini. This new report about shoppers perceptions and response to Aldi and Lidl in the UK, identifies the drivers and barriers of loss of baskets to the Discounters. What Does Your Brand Sound Like? Strategic use of sound to build your brand 18 Companies With Brilliant Digital Strategies Are You Using Insights Correctly? Understanding the difference between a generalization and an insight Consumer Intentions For the 2014 Holiday Season: Online…
  • Do you think shopper marketing is impactful enough?

    admin
    24 Oct 2014 | 11:17 am
    Is shopper marketing impactful enough? Are you interested in understanding how companies are integrating Shopper thinking into their organisations? It’s not too late to find out. Your insight is incredibly important to us and the industry. Participate in the Kantar Retail Shopper Marketing Power Survey   Join other industry experts by clicking here to take part in our short survey and you’ll be automatically entered into a prize draw to WIN a brand new iPad mini. Entries must be in by end of the day on Tuesday, 28th October 2014. We appreciate just 5 minutes of your time to complete…
  • Encore Webinar Presentation: The Art of Shopping

    admin
    22 Oct 2014 | 9:53 pm
    In the spirit of #ThrowbackThursday, we’re opening the vaults here and offering you another chance to play back our live chat with Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store – WPP,  which sheds light on consumer and shopper habits and what prompts their behaviour. From the result of 20 years of pioneering research, Siemon shares thoughts for using shopper understanding to create strategies for growth in developed and emerging markets. In his new book, The Art of Shopping: How we Shop and Why we Buy, Siemon examines how well we…
  • Radio Shack about creating a new shopping experience

    Toon van Galen
    21 Oct 2014 | 1:22 am
    One of the key notes at  the Shopper Insights In Action event in Edinburgh by IIR@IIRUSA will be Radio Shacks vice president Mr de Fazio presenting Radio Shack’s new store concepts. They have now launched interactive pilot stores in the Washington DC area that have spaces where shoppers can interact with head sets and speakers. Also they will talk about a store and shopper segmentation they have done to support this process. This will be an interesting case to follow because many traditional retailers are struggling with the balance between two worlds. First, an interactive and…
  • How is Sainsbury’s Supermarket Addressing Disruption & Change?

    admin
    19 Oct 2014 | 11:10 pm
    Sainsbury’s supermarket in Forest Retail Park. (Photo: Wikipedia) Retailing, and supermarket retailing in particular, is going through a period of real change. People have always chosen their supermarket predominately because it was the most convenient. The problem now is that the definition if convenience is changing radically. Change leaves us with important questions to answer like: • How will you respond? • What are the key trends all retailers face? • What is the future likely to hold? Find out what Sainsbury’s Supermarkets is doing to address these trends and leave…
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Trust the Best for Your Hotel Internet Marketing Strategy

    Internet Moguls
    13 Oct 2014 | 10:37 pm
    A hotel Internet marketing strategy is a combination of several things, such as Search Engine Optimization, Social Media Marketing, Email marketing and Pay Per Click marketing, among other aspects. Not all of these can be effectively handled by a hotelier himself, or the hotel staff. Especially is there are several properties and hotel categories coming under one brand. This is where hotel marketing companies step in. These digital marketing companies assimilate and effectively use all information and nuances of a hotel property for enhancing its visibility online, driving more footfalls to…
  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
  • Online Hotel Marketing: Partner with Internet Moguls

    Internet Moguls
    25 Jun 2013 | 5:26 am
    Are you in the hospitality industry and are looking for a way to market your property online? Then keep your fears aside and don’t get intimidated by the online hotel marketing processes as we, Internet Moguls provide and better still arm you with fresh ideas and well-structured and carefully planned strategies. Hotel Marketing SolutionsWhether you are the owner of a small budget hotel or are part of an international hospitality group, our services include all the aspects of the digital space such as Web Design & Development, Mobile Websites, Search Engine Optimization, Online…
  • Hotel Marketing: Delivering Optimized Result

    Internet Moguls
    10 Jun 2013 | 12:15 am
    With an immense boost in tourism worldwide, tour operator and hotel partners have become interested in maintaining strong links with tourist boards, conference organizers, airlines and ancillary service providers. The growing competitive industry drives the need of an effective hotel marketing strategy to generate guest bookings. Online marketing strategy includes an attractive website to promote hotel and its services. It is important that the marketing strategy gives right exposure at the right time to the visitor. The marketing opportunities are coupled with latest industry intelligence…
 
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    Multichannel Magic by Debra Ellis

  • How Retailers can Compete with Target’s New Free Shipping Policy

    Debra Ellis
    24 Oct 2014 | 9:19 am
    How do you win customers back after you’ve violated their trust with a massive security breach? Target seems to think free shipping on everything will do it. Last Christmas, hackers invaded the company’s security and snagged personal information from approximately 70 million customers. When you violate the trust of so many people during your peak sales period, you have to make a spectacular comeback. Offering free shipping at a time that other companies are increasing their thresholds may just do it. People love free shipping. According to a July 2014 poll by Retention Science, shipping…
  • How Social Media Evolved into a Service Channel

    Debra Ellis
    23 Oct 2014 | 5:28 am
    The battle lines between traditional marketing and social media were drawn in 1999 when The Cluetrain Manifesto was created. The promise of the world without advertisement and outbound marketing appealed to many, myself included. Generating revenue without expensive advertising would be a game changer for my clients. The bandwagon started traveling through marketing circles everywhere. By 2008, the slow locomotive had turned into a super train fueled by growth of Twitter and Facebook. The changes in marketing were coming so fast it was almost impossible to keep up with them all. I read The…
  • The Dirty Job of Growing a Business

    Debra Ellis
    8 Oct 2014 | 10:54 am
    Contrary to popular belief, successfully growing a business requires more than social media updates and delegation. Magical thinking is replacing proven growth strategies as the path to success. Every established company began with an idea and people willing to do whatever it took to turn that idea into reality. No task was too small or dirty for the founder to do. The hard work and long hours eventually evolved into a successful company. Things change. New technology emerges and people adapt accordingly. We may have moved into the digital age but the adage, “the more things change, the…
  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
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    DMR - Digital Marketing Ramblings

  • How Much Power Does Your iPad or iPhone Actually Use? (New and Updated Apple Stats)

    Craig Smith
    24 Oct 2014 | 4:04 am
    Apple reported their quarterly earnings earlier this week and they were nothing short of amazing. Between the data included in that report, info about the new iPhone 6 and 6 Plus and the release of iOS 8 (among a bunch of other recent Apple announcements), I figured now might be a good time to spend a little time updating my various Apple stat posts. Here are some of the more interesting Apple stats from this round of updates and additions... Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most…
  • Can You Copyright a Tweet?

    Emma Pauw
    22 Oct 2014 | 3:58 am
    We were recently quoted in an online magazine article; our picture, our name and our original tweet. In fact, it was a screen shot of what we had written on a fairly controversial topic! We were never informed that we had been quoted and would never have seen it if it wasn’t for Google Alerts. In short, our permission was never sought. In the journalism world, this would have been a sure no-go; quoting someone on a controversial subject without their knowledge, could get them into a sticky situation. So, this led us to the million dollar question.....can you copyright a tweet? Read more…
  • More Social Media User Updates: Hootsuite, Kakao Talk, Prezi, Steam and Many More

    Craig Smith
    19 Oct 2014 | 4:38 pm
    I made another round of user total updates over the past week. There are still many more to be updated, but this round put a nice dent in the backlog. With so much money being poured into digital to help companies… Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn…
  • How are Women Making Their Mark in the Tech Industry? (Infographic)

    Emily Burk
    17 Oct 2014 | 3:43 am
    Today, women are more a part of the technology industry than ever, but we still have a long way to go. For example, did you know that although women hold 57% of all the jobs in the workforce, they only hold 25% of the jobs in the computing/technology industry? Or that women are employed in STEM professions (Science, Technology, & Math) half as often as men, even after graduating with a degree? Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search…
  • Is a Facebook Phone in the Works?

    Rob Sutter
    16 Oct 2014 | 2:50 pm
    Business Insider recently posted an article that went into detail about how a Facebook phone may be created with the help of Samsung. The story said that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg met with the vice chairman of Samsung Electronics, Lee Jay-yong. While reports like these do not necessarily confirm that Samsung will help Facebook create a phone of its own, the reports in question certainly do not make this story any less legitimate. If anything, this particular story might indicate positive news for not only Facebook but a strong portion of its user base as well. Read…
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    Blog - Digital Jungle

  • How to Improve Your Google Ranking: Penguin 3.0 Update

    22 Oct 2014 | 11:50 pm
    Latest Penguin 3.0 Update According to several key sources at Google, we can expect an update to the Google Penguin algorithm in as little as a week. While no set date has been given Webmaster Trends analyst John Mueller commented;…
  • 11 ways to get indexed By Baidu the Largest Chinese Search Engine

    22 Oct 2014 | 1:02 am
      In this post, we are going to tell you how you can get ranked and indexed by Baidu. There are many differences between Google and Baidu. In order to be ranked in Baidu, you will need to meet requirements…
  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • How to Recover From the Panda 4.1 Update

    29 Sep 2014 | 2:41 am
    Panda 4.1 what does it do? Google have announced that the latest Panda update, which has already been launched, is a filter dedicated to penalizing poor content and prevent it from ranking well. The logic behind this latest update is…
  • The Older Social Media User

    29 Sep 2014 | 2:13 am
    Social Media Population of China With an approximate population of roughly 597 million active users, Chinese social media is obviously a dominant online force. When it comes to age, 51% of social media users are over the age of 31.…
 
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    New Media and Marketing

  • The “New Economy” Customer

    richmeyer
    23 Oct 2014 | 2:23 am
    The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent personnel or bad customer service. You must earn their trust, deliver value and ensure that your offering matches their needs.  Your goal is to achieve “positive results under negative circumstances,” and that requires working hard and taking responsibility for your actions. Some obstacles to closing a deal will be out…
  • The disconnect between agencies and clients

    richmeyer
    20 Oct 2014 | 3:49 am
    Clients are keenly aware that – from strategy to customer experience to reputation management –their success is intricately tied to their ability to create engaging and meaningful experiences across whatever platforms make the most sense for their brand. Digital expertise on the client side has continued to grow for a number of reasons, including: • A wave of new talent at both blue-chip and challenger brands around the globe • The development of more elaborate client-side teams with direct responsibilities for digital • The hiring of former digital agency professionals • The…
  • The fundamental component driving consumer spending income

    richmeyer
    17 Oct 2014 | 4:59 am
    The decline of the U.S. middle class has corporate America and Wall Street scared. And nobody is more frightened than America’s biggest retailers.   More than five years after the end of the Great Recession—August 2014—retail spending per person had finally reached its prerecession level.  The culprit is low wages and income growth for the middle class. Median household income in 2013 stood 8 percentage points below its 2007 prerecession level. The simple fact of the matter is that when households do not have money, retailers do not have customers. As officials of J.C. Penney—whose…
  • 57% of consumers will abandon a website if the page does not load within 3 seconds

    richmeyer
    16 Oct 2014 | 3:42 am
    When surfing the Internet consumers are impatient and often have ADHD.  A one-second delay in page load time could mean a decline of 7% in conversion, 11% fewer page views and a 16% decrease in customer satisfaction.  57% of consumers will abandon a website if the page does not load within 3 seconds and 80% of these people will not return.   While there is a rush into digital marketing a lot of companies are forgetting basic processes to ensure a good consumer experience. The two most critical parts of any website are your homepage design and your website load time.   Too many homepages…
  • Great marketers have great guts

    richmeyer
    14 Oct 2014 | 6:05 am
    Leo Burnett didn’t need a legion of focus groups to come up with the Marlboro Man. Steve Jobs, arguably the greatest marketing mind ever, famously eschewed market research because he didn’t think customers knew what they wanted until he showed it to them. In Blink, author Malcolm Gladwell argued that snap judgments are often superior to studied, rational responses and there is a wealth of serious research that supports that view. Antonio Damasio, a prominent neuroscientist, has shown that our biological response to information can often outpace our neurological recognition. In other…
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    RELATIVITY

  • Top 5 ways to work smarter not harder

    bakercreative
    22 Oct 2014 | 12:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Helping clients is our #1 priority.

    bakercreative
    2 Oct 2014 | 3:05 pm
    Get a sneak peak to what Baker Creative has been up to. #bakercreative,#columbus, OH,#education [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 indicators my company needs public relations?

    bakercreative
    17 Sep 2014 | 6:50 pm
    Public relations can be an invaluable tool to amp up your word of mouth. It can range from educating your … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to get fast relief when working is a “pain in the neck”

    bakercreative
    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What do PR professionals do anyway?

    bakercreative
    10 Sep 2014 | 4:18 pm
    Many think public relations has become “a spin doctor” in folks’ minds. PR professionals don’t write ads, write stories for … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Brand signals or brand noise? Being heard. Staying heard.

    markdisomma
    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
  • Hollow brands in an age of scrutiny

    markdisomma
    12 Oct 2014 | 5:45 pm
    By Mark Di Somma We’re all tempted to do it at some stage: to overstate the advantages; to push the benefits of what is on offer past the point of credibility; to state that what we are doing or offering is better than what others are offering, but with no substantiation for that belief. The obsession with short-term growth coupled with natural competitiveness and the intensity of competitors come together to motivate brands to disregard the boundaries of responsible advertising. In New Zealand, we’ve had a case recently of caged eggs being sold as free-range and at free-range prices.
  • The Verbal Brand and its critically important stakeholders

    markdisomma
    6 Oct 2014 | 12:28 pm
    By Mark Di Somma At a time when communication is increasingly hailed as shorter and more visual, the way brands choose and use language (the Verbal Brand) continues to hugely influence a plethora of channels, from social media to search engines to advertising, public relations, website content, direct marketing and more. Language is responsible for expressing and persuading, for informing, declaring and characterising, relationship building, telegraphing and storytelling. Words are indeed, as Rudyard Kipling once described them, the most powerful drug used by mankind. Style guides spell out…
  • Brand identity management: why someone will always want to be an exception

    markdisomma
    30 Sep 2014 | 12:15 pm
    By Mark Di Somma Pitch a new brand identity system to almost any large company with multiple divisions and inevitably someone will plead to be an exception to the new rules. This is particularly true where brands or divisions have had their own identity in the past. Attempts to consolidate a myriad of “brands” into a consistent brand identity system or to replace a whole portfolio of marques with a single power brand will be met with varying volumes of indignation. Let’s assume there’s a strong business case for doing this. Because that should be a given. And let’s assume that the…
  • Unlock a competitive brand story

    markdisomma
    23 Sep 2014 | 4:26 am
    By Mark Di Somma Everyone has a story now. Or at least most brands claim to have one. But having a story in many ways is like having a product. Really it means nothing if it is not competitive as a narrative and personally relevant to each recipient. So your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. That’s why you can’t set and forget a story. Anymore than you can set and forget your business strategy. As…
 
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    Sales Prospecting Perspectives

  • 5 Voicemail Tips Every Sales Development Rep Should Be Using

    Megan Toohey
    22 Oct 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn, Content Marketing Manager at SalesLoft.  Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Instead of being dejected when you don’t get an answer, use it to your advantage. When you’re confident in voicemail, prospects that don’t answer can be your silver bullet. Leave a voicemail to remember with these five tips: 1. Be…
  • Is There a Perfect Personality Trait for Inside Sales Reps?

    Craig Ferrara
    21 Oct 2014 | 6:30 am
    Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. One of the specific traits I highlighted was having the innate confidence to do the job. Some reps might show all the outward signs that they’re a sales natural, but when the stage is theirs and they need to rise to the occasion, they fall flat. The reverse could be said for the perceived introvert. Just because they don’t want to be the center of attention doesn’t mean that they can’t get the job done when they’re under fire. Point is, there isn’t a singular personality -…
  • 4 Lessons Learned After One Year as an Inside Sales Manager

    Kim Staib
    20 Oct 2014 | 6:30 am
    Next month marks an important milestone not only in my career at AG, but in my career in general.  This October I will have completed my first year as an inside sales manager.  It has been a busy year at AG, with many new faces, new clients and new challenges, as I transitioned from making calls to managing those who do.  A few years ago I wrote a blog outlining lessons I had learned after one year as an inside sales rep, and I am glad to reprise that entry to now include lessons from a management perspective.   Lesson 1: Learn to prioritize your tasks.    The…
  • Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates

    Allison Tetreault
    16 Oct 2014 | 6:30 am
    If you’re in sales, a lot of your time is spent on the phone -- outbound prospecting, inbound qualifying, cold calling, you name it. You may have a list of questions you want to ask your prospect, and you may have a roadmap for the direction you want your conversation to go. However, what happens when your prospect doesn’t answer the phone? You’ll need to leave a voicemail that doesn’t get ignored or deleted immediately. If the average voicemail response rate is 4.8% according to InsideSales, how can you generate enough interest in prospects that they call you back? Personalized…
  • The Evolution of the Sales Role

    Megan Toohey
    15 Oct 2014 | 6:58 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones of SalesFusion, business writer with a primary focus on the marketing sector. In the age of the tweeting refrigerator, salespeople are transitioning. The process of a sale no longer unfolds over just one platform; however in many cases it does involve multiple buyers. Bar the anomaly that is the Girl Scout Cookie, the face of the company is no longer the salesperson. As a result, marketing analytics have taken the front seat in driving sales, opening up a whole new industry of firms offering to find…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • “I” of the Consumer Week in Review

    Zach Heller
    25 Oct 2014 | 8:00 am
    The media once again is making a case for being the greatest marketing agency in the world. They single-handedly took two things and gave them the kind of brand power that any company or organization would die for. ISIS and Ebola! The people in charge of PR for ISIS and Ebola must be pretty damn good at their jobs. I wonder what your organization would do for that type of coverage?Here are last week’s posts:Break the Rules – Part 1The Myth of the Advertising Rate CardThe Myth of the Minimum Advertising CommitmentHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the…
  • The Myth of the Minimum Advertising Commitment

    Zach Heller
    23 Oct 2014 | 10:22 am
    Continuing on the theme I started yesterday, let me address another myth out there that may trap people new to the marketing and advertising game.You will find, over the course of your career, that you intend to buy advertising from one company or another. And the salesperson at that company will tell you some version of the following:“We have a $50,000 minimum commitment for advertisers.”For many of us, that number might stop us dead in our tracks. I can’t afford $50k, at least not on any one channel or campaign, and certainly not something new and unproven.And when you encounter that…
  • The Myth of the Advertising Rate Card

    Zach Heller
    22 Oct 2014 | 7:45 am
    People and companies who sell advertising will often have a rate card. The rate card lists the advertising options that they offer alongside pricing. And when dealing with them for the first time, marketers are often led to believe that these prices are the actual prices that advertisers pay.Wrong!Anyone who has been in marketing or advertising for enough time knows that rate cards lie. They provide a starting place for negotiation, but only the most naïve advertisers pay the full rate.When you are shown a rate card, I recommend you ask three questions:How much do other advertisers pay…
  • Break the Rules – Part 1

    Zach Heller
    20 Oct 2014 | 6:59 am
    Welcome to the first edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you should break.This week’s rule = Use Shorter Subject LinesIf you’ve ever read anything about email marketing, you’ll be familiar with this rule. Heck, it’s even one of my 50 Golden Rules of Email Marketing.The concept is simple. Subject lines get cut off after so many characters when viewing them in many different email…
  • “I” of the Consumer Week in Review

    Zach Heller
    18 Oct 2014 | 7:11 am
    Last week I moved for the first time in four years. I moved from one apt in Manhattan to another. Seems easy enough, right? Wrong. But it got me to thinking, in business, anytime we make a big change, we have to be prepared for the amount of work that goes into it. Too often we make strategic decisions without thinking through all of the work that will go into it and the potential consequences of our decisions. That’s a good way to get caught off guard and miss your expectations.And now, for last week’s posts:New Series – Break the RulesThe Case for Copying Your CompetitionThe Case…
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    The Bullet | Branding Blog

  • 12 Brilliant Six Second Stories

    Peter Gan
    15 Oct 2014 | 4:34 am
    Have you ever heard of the elevator pitch? The term comes from a hypothetical scenario of accidentally meeting someone extremely important in an elevator. By being trapped in this box together only momentarily, how would you pitch an idea to them in an interesting yet brief manner – adding value to what you say, hoping for that momentous business card switch when the doors open again? It’s the idea that it should be possible to deliver a summary, story or description in a time span of an elevator ride, no matter if you’re describing a person, profession, product, service,…
  • Naming Strategies: Science Or Horseplay?

    Peter Gan
    8 Oct 2014 | 5:08 am
    “What’s in a name? That which we call a rose By any other name would smell as sweet.” Shakespeare makes a strong case for naming strategies as he propounds the idea of Juliet’s inherent beauty despite her cursed last name. And there is a lot to learn from this thought experiment proposed by Big Will himself. From a branding standpoint, names can often make your campaign, but not necessarily break it.  Here at The Bullet, we believe that if you have a strong product, it will prevail no matter how atrocious the name is. But hey, don’t trust a tip unless you hear it straight from the…
  • The Antihero We Deserve

    Peter Gan
    1 Oct 2014 | 3:00 am
    The talk around town for the past few weeks has been about Uber Malaysia and the persecutions against it (Read more for details here). Uber is a ridesharing service that simply connects riders to drivers. When a user download the app and request for a ride, an Uber driver will answer the request and give the user a lift from point A to B. In return, the user pays the driver via credit card which means that the entire process is cashless — making Uber rides starkly different from your ordinary cab services. In the mid of this year, Uber launched its sub-service in Malaysia known as UberX; an…
  • Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

    Peter Gan
    24 Sep 2014 | 6:45 am
    Hand it to a brand of coffee to surge life back into what was once thought of a dead medium. Part brand symbiosis, part explosive market penetration, Wonda Coffee teamed up with the News Straits Time to give us a reminder of why we’re in the creative business. In an already coffee-saturated culture filled with smart phone addicts, secret cafes, overused QR codes, hashtags and Instagram, it was easy for Asahi’s ready-canned-coffee to ride that wave and hit the market like a synth player for an underground indie band would hit the stage. But instead, they brought a unique experience through…
  • A Day Dedicated To Malaysia

    Peter Gan
    17 Sep 2014 | 6:18 am
    As the Jalur Gemilang was hoisted on September 16th to celebrate Malaysia Day, we are reminded of the colourful diversity inherent in our young nation. All walks of life gathered in solidarity on that special day to acknowledge the greatness of our union, stretching from the west coast of peninsular Malaysia all the way to the capes of Sabah. Today, we are witnessing the coming together of a collective consciousness that pride ourselves in the multi-ethnic, multi-religious nature of our country. From corporate giants to grassroots movements, all are on the same page in regard to where we…
 
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    Create + Design + Market

  • Why a $5 “professional” logo is a lie.

    Sherry Holub
    21 Oct 2014 | 3:55 pm
    Recently while browsing the internet I came across the following banner: While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design.… Continue Reading
  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, “affordable web design”. Most likely because of 2 factors: that’s a legitimate phrase a person seeking the service of web design might enter, and there’s a large amount of individuals and companies who offer web design who believe that “affordable” is what will pull in the most potential clients.… Continue Reading
  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    Number of fans and followers … If you’re posting once a week or less to social media platforms like Facebook and Twitter or posting only announcements or info about your business, you might also notice that you don’t have very many followers or fans. There’s three bits of information that I’d like to share with you on this.… Continue Reading
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants I saw in town. This happened to be a small coastal town but known for tourism, so there were plenty of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own.… Continue Reading
  • You Get What You Pay For

    Sherry Holub
    21 Jun 2014 | 8:22 pm
    “And that’s the last time that I use someone ‘cheaper’ to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned.” I received the quote above from a client who needed a contact form on her site fixed. After paying “someone cheap”, the form didn’t function right.… Continue Reading
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    The Ad Contrarian

  • The Human Factor

    23 Oct 2014 | 12:01 am
    Today is the final part of a 3-part series in which I attempted to derive a theory about how consumer behavior works and how that might affect the creation of advertising. The first part dealt with the duality of consumer behavior. In the second part I tried to develop some principles related to the uncertainty of consumer behavior. And today we're going to talk about what all this theorizing means to the people who create advertising, if anything.Despite all the bullshit about digital technology changing everything, a TV spot today looks frighteningly like a TV spot of 20 years ago. A radio…
  • Four Principles Of Quantum Advertising

    22 Oct 2014 | 12:01 am
    This is the second part of a 3-part series about the duality of consumer behavior and its importance to the people who create ads. It is also, perhaps, the most pretentious title for a post in the history of blogging.One of the aspects of advertising that make it fascinating is that we never seem to make much progress in understanding it. The arguments raging today about the nature of good advertising are the same ones that raged 50 years ago.While we have much deeper analytical tools for making media choices, we still have no reliably accurate method for predicting the success of the…
  • The Duality Of Consumer Behavior

    20 Oct 2014 | 12:01 am
    Today we begin a 3-part series that will attempt to develop a "theory of everything" for advertising. Okay, maybe not a "theory of everything", but...a theory, anyway. Or maybe it will be just another load of bullshit. Who the hell knows? After 7 1/2 years of writing this blog, I think I've finally figured out what the hell I'm trying to say. It's going to get a little heavy on hypotheses and philosophy, so buckle-up and hang on tight.As we sit here today, we have two competing models of consumer behavior.The first model suggests that consumer behavior is basically logical. This theory…
  • Amazing Tale Of Online Ad Fraud

    15 Oct 2014 | 12:01 am
    There ain't much fun left in the ol' ad business. Thank goodness we can still get a good laugh out of watching advertising dimwits get royally sodomized by the crooks in the online ad industry.If you're as entertained as I am by the astounding dumbness of online advertisers, and amused by watching them piss away billions of dollars, you're going to love this story.MediaPost ran a piece yesterday in which a video appeared that claimed that just one reasonably sized bot-net could be responsible for one billion fraudulent ad impressions every day.This is just too good to be true. It must also be…
  • The First Rule Of Social Media

    13 Oct 2014 | 12:01 am
    Like most companies, you are probably spending time, energy, and money trying to become a social media success.You have been told that it is an inexpensive route to business prosperity and that if you can get it right, you can build waves of loyal customers and years of smooth sailing through the roiling waters of marketing and advertising.You've read about the millions of followers this brand or that person has and you think that if you can create some "compelling content" you, too, will be a social media winner.I'm afraid I have bad news.It doesn't matter how "compelling" or "engaging" your…
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    The Guru Hub

  • 5 Small Business Christmas Marketing Tips For 2014

    25 Oct 2014 | 6:00 am
    With Christmas just around the corner, now is the time to get serious about promoting your business to Australian shoppers. Before you panic, here are five quick marketing tips to get your brand on top of their list this holiday: 1. The final countdown. While you don’t want to fuel stress in your customers, there’s nothing wrong with giving them a little reminder of how much time they have left to tick of their Christmas list. Send a letterbox flyer to ignite the urgency, and add in some tweets and Facebook posts to build the excitement around your holiday offers. 2. Get mobile.
  • Sales Suffering? A Survival Guide For Lean Months

    24 Oct 2014 | 10:15 am
    As entrepreneurs, we have the opportunity for unlimited income. But when sales go soft, the comfort of a steady paycheck can seem awfully attractive. And what happens when a red month turns into a red quarter? The future success of your business can all of a sudden seem in peril. When this happens, hopefully there is something within your control that you can do to turn things around. But sometimes slowing sales can be completely unrelated to you. Either way, there are some ways to survive these dry spells, so that you’ll be well on your way to recovery when sales pick back up. Reduce…
  • Location Data Fuels the Future of Marketing

    23 Oct 2014 | 9:18 am
    We’ve been hearing about location-based advertising in digital marketing since the mass adoption of smartphones in the late 2000s. Five years ago, marketers targeted ads based on broad data, such as a specific city where a consumer was located. Fast forward to 2014, and we’ve put those efforts in overdrive. Some technologies can now locate consumers down to the exact product they are perusing in a store. It’s being called “hyper-local” data, and it’s an exciting asset for digital marketers. Everyone from Facebook to Comcast is trying to get a piece of the…
  • The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur

    24 Jan 2014 | 9:34 am
    The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business.http://bit.ly/1dUWyjo The post The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur appeared first on The Guru Hub.
  • Six Small Business Marketing Resources You Can’t Afford to Ignore

    22 Jan 2014 | 3:42 am
    When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. That’s where this guide comes in. We’ll examine six of the best free marketing resources available today. Take a look, take plenty of notes and above all, take action. “Internet Marketing: A Guide to Small Business Success” This is a great primer on…
 
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    brandignity.com

  • Seven Companies That are Killing It on YouTube

    admin
    24 Oct 2014 | 5:18 am
    Video content is one of the most powerful forms of content marketers have available. It can deliver a message with clarity. It can give the viewer the most correct perception that the video maker wants the viewer to have. By giving that perception, the video maker has the ability to sell a view, a thought, or even a product. Businesses use video all of the time to portray the quality of their product or service. For these reasons good marketing plans should heavily involve video content. Promoting the video content is another story and it can be oftentimes more difficult than creating video.
  • SEO SOS: Learn The Basics

    admin
    23 Oct 2014 | 6:04 am
    SEO (Search Engine Optimization) is the process of affecting the visibility of a website or web page in search engine’s usually through organic (unpaid) search results. By increasing your website visibility on search engines, such as Google and Bing, you will be found more easily by your target market resulting in more traffic. Every business with a website should make SEO a priority. Unfortunately, intense SEO involves complex site reconstruction and a big budget. Luckily, if you have a seamless website which boasts an excellent user experience, you are half way there! Check out our…
  • When Google AdWords is Too Expensive, Try These 5 Paid Ad Alternatives Instead

    admin
    21 Oct 2014 | 6:24 am
    Numerous website and business owners want to gain as much exposure as possible online. However, the often prohibitive cost of PPC advertising when done with Google AdWords usually prevents them from being able to advertise as much as they would like to. There are in fact a few alternatives that can be used, which are just as effective – both cost- and exposure-wise. 1. Facebook Advertising Image Source: Facebook Although Google AdWords enables you to set up adverts by choosing your target markets according to things like age, gender and various interest categories, it is not yet able to…
  • How to Bring in Traffic when Keywords Do Not Exist

    admin
    20 Oct 2014 | 7:21 am
    Many website owners are under the impression that all that is required in order to attract website traffic is to use niche-appropriate keywords. This is not always an effective practice though, as some niches are either extremely competitive or there simply aren’t any appropriate keywords and phrases that can be used. However, there are a few other ways to attract organic traffic to your website. Create Valuable and Compelling Site Content Regardless of whether niche-related keywords exist or not, creating content that is valuable and provides site visitors with answers to questions they…
  • An Infographic on how to Make an Infographic

    admin
    15 Oct 2014 | 8:52 am
    If you haven’t seen infographics bouncing around online for the last few years you must be living under a rock. Our friends over at Avalanche Infographics put this great infographic on some of the most important points when trying to design one. Infographics are great when trying to explain complicated material.
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    Your Logo Here

  • The Best Promotional Products for Election Day

    Brendan Carr
    15 Oct 2014 | 5:58 am
    Between TV spots and mailboxes full of literature, it’s hard to escape the fact that we’re at the height of another election season. Although televised ads and custom campaign literature are effective at introducing candidates and concepts to the public,...(read more)
  • “Must-Have” Halloween Handouts!

    Brendan Carr
    1 Oct 2014 | 5:02 am
    Halloween will soon be here! Do you have what it takes to scare up lots of new business? Have no fear. ADVANCE Custom Promotions is here! We carry a wealth of promotional treats that will leave a smile on customers’ faces. Our promotional Halloween items...(read more)
  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
  • The Best Giveaways for Tailgating!

    Brendan Carr
    2 Sep 2014 | 4:43 am
    Can you feel the crisp air that’s heading our way? It’s the harbinger of all the fun things to do this fall. Parents can once again relax now that school is back in session. Halloween and Thanksgiving give us opportunities to have some fun with our family...(read more)
  • Trending Promotional Products Can Bring You More Business

    Brendan Carr
    15 Aug 2014 | 5:38 am
    If using promotional products to increase brand visibility and build a loyal following are your primary goals, then you need to rely on trending giveaways. Whether you’re promoting a business, product, service or cause, the reliance on current giveaways...(read more)
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    Jeff Mills

  • SPA Workshop Denver Colorado

    Jeff Mills
    4 Oct 2014 | 9:17 am
    Listen to this FREE AUDIO From Social Media Monetization Wizard, Jeff Mills and Come to His Denver Workshop. To Learn more click below.
  • Facebook Knows Everything About You – and How to Monetize that!

    Jeff Mills
    5 Aug 2014 | 3:16 pm
    I just made a new video showing you how much Facebook knows about everything you do inside their system, and how as a marketer, that can be a good thing to know how you can target people based on how people are targeting you! The hardest part of Facebook ads is knowing which targets or interest phrases bring buyers for the lowest costs per click. If you don’t have in mind what words to type to market for, you just are left with huge categories with millions of untargeted people inside of it. Facebook allows you to target people based on the pages they Like! If I want to target…
  • FB Ads Cracked Reloaded Special offer From Jeff Mills

    Jeff Mills
    6 May 2014 | 12:21 pm
    Here is Jeff’s special Bonus: Watch the entire video Clear internet cache/cookies Go back to email and click on same link at 3 pm Eastern time Click the order button to get Don’s course through my tracking link on this page Contact Beverly@goldmillsmarketing.com and send her a copy of your purchase receipt email (proof you bought course from me) She will send you all the bonuses + access info to get my great content. When you get Don’s course… Get Jeff’s Social Profit Academy Course $497 10 Foundational Models to sell anything on FB 6 Bonus Modules (plus always more being added)…
  • FB Ads Cracked Reloaded

    Jeff Mills
    27 Apr 2014 | 8:57 pm
  • How I turned $80 into $773 Free Case Study using Facebook

    Jeff Mills
    2 Apr 2014 | 8:10 pm
    Guys it’s super simple to do what I am doing. You gotta spend 10 mins to watch the video I made – you’ll thank me! Click on the information below. 1. Like the Page 2. Watch the video 3. Go to this link first: http://IMBToolbar.com/install/blogpost 4. Go to this link 2nd: http://ebook.darkpostprofits.com/blogpost Post by Jeff Mills Marketing.  
 
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    Only Dead Fish

  • How Google Works

    Neil Perkin
    15 Oct 2014 | 4:29 am
    How Google Works from Eric Schmidt I've bought but yet to read Eric Schmidt's new book on How Google Works. In the meantime comes this handy slideshare summarising some of the key points. Lots to take from it, and lots of good validation for many of the things that I consult with companies about and have written about here over the past few years. I've paraphrased a transcript of what the deck says below (largely for my own benefit) but you can see the slides above. Eric starts by talking about the new business rules that make a company successful in the 'internet century'. Technology, he…
  • Jobs to be Done

    Neil Perkin
    13 Oct 2014 | 11:56 am
    I liked Martin Weigel’s take on how a more appropriate metaphor for modern brands is perhaps less about the human personality characteristics that we've long tended to attribute them and more about thinking of brands as software: "Brands can now can remember what we like, and what we bought. They can anticipate when we need to restock, repurchase, or renew. They can suggest purchases, content, and experiences we will probably like.They can compare and recommend purchase options. They can respond to our service, upgrade, and replacement needs. And of course as brands become more like…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    12 Oct 2014 | 2:35 am
    Here are my favourite links of the past week, as curated by Fraggl: This latest essay from Paul Graham (co-ounder of Y-combinator) on how counter-intuitive startups can be, and taken from his guest lecture at Stanford, is an excellent read. Also from the same class, comes this great video of Peter Thiel's lecture on business strategy, competition and monopoly Snapchat murders Facebook (below) - worth a watch A lovely post from Antony Mayfield on the importance of values A great case study for how a Greenpeace campaign persuaded LEGO not to renew their contract with Shell And you…
  • The Quartz Curve

    Neil Perkin
    10 Oct 2014 | 4:14 am
    It’s somewhat fashionable right now to believe that digital, mobile and social media consumption are universally reducing attention spans down to nanoseconds but whilst consumption patterns are changing, I think we’re far from seeing the death or even decline of long-form content. The 'Quartz curve' is an interesting way of thinking about this, and one that I've talked about a fair bit since I first came across it a year ago. Quartz have found that whilst people like to read short, fast digital content, they also really appreciate longer, more analytical pieces. The dangerous ground is…
  • Post of the Month - September 2014 - The Winner

    Neil Perkin
    8 Oct 2014 | 11:47 am
    Delighted to announce that Meg Pickard has won this month's vote with her excellent Community Development Playbook. Well done Meg - you're entered into the hall of fame. Thanks to everyone who took part.
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    Johnson Direct » Blog

  • Johnson Direct Moves Milwaukee-area Office

    Johnson Direct
    8 Oct 2014 | 7:56 am
    The JD headquarters is moving! Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite 203, Brookfield, WI 53005 at the end of the month. If you’ve sent us any correspondence in the past, you’ll notice that the only change to this address is the street name. Coincidentally, our building number, suite number and ZIP code remain exactly the same!   We’re excited to take over this new space that will foster many hours of strategic planning and creative…
  • Do White Papers Still Matter?

    Johnson Direct
    25 Sep 2014 | 12:17 pm
    Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White Papers Still Matter: Their Role in Effective Content Marketing is a good read – it’s got a lot of great information about why white papers are a great content marketing tactic. One take-away is this: The point of view you isolate for the pillar, or central idea of your white paper will differentiate your company in the eyes of your readers. Your readers must see value…
  • Welcome Emails Work – Period

    Erik Rahm
    17 Sep 2014 | 9:01 am
    You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty. There are more than a dozen instances when a B2B or B2C welcome email is more than appropriate, including: New member New enrollment Joins club or program…
  • Think. Feel. Do – Understanding the New Basics of Marketing

    Ana Devcic
    5 Sep 2014 | 4:11 pm
    Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game.  Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are…
  • Step Back and Look Around

    Nicholas Mork
    22 Aug 2014 | 4:31 am
    People always ask me: “what made you become a designer, Nick?” I have always been a designer, a creative person. But it was Carter Romo, a very good friend of mine from college and also a designer in Minneapolis, who introduced me to this road that I am on and have been on for over 14 years. Working on a report for a psychology class in college, Carter noticed that my thought process and work was very visual. He suggested I should check out the design school at our university. That next day, after he walked me through the design courses, I immediately changed the focus and…
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    The Email Marketing Chronicles

  • What’s Tripping Up Our Efforts to Make Email More Personal?

    Scott Hardigree
    14 Oct 2014 | 10:20 am
    Remember when email personalization meant all you had to do was include the subscriber’s name in the subject line? It was the best of times; it was the worst of times. Now that tactic fails to impress the savvy (or cynical) even through it’s still effective. Today, personalization can mean sending emails based on opens or clicks, website behavior like browsing or buying, emails triggered by abandoned shopping carts, and far, far more sophisticated tactics. Being able to compile all of that data into one single view of each customer and deliver laser-targeted relevant messages as…
  • The Dark Side of Willy Nilly List Building

    Scott Hardigree
    6 Oct 2014 | 8:14 am
    A purchase does not imply consent for ongoing email marketing communications. Nor does an event registration. So why do so many organizations insist on adding names to their in-house email lists based on a consent that any transaction automatically implies, rather than ask for explicit, permission? I’m from the “just act like a decent human being” school of thought. That means I think companies should act like real people and only email those folks they know that actually want to hear from them. They ought to let thoughtfulness drive the bus, not shrewdness or email…
  • The ROI of Email is Immeasurable

    Scott Hardigree
    25 Sep 2014 | 7:54 am
    I just had a prospective client reply to a newsletter we sent them in 2010. That’s four years ago, folks. And I bet you have some old emails in your inbox waiting for your attention too, emails you haven’t deleted because you plan to get to them—someday. The oldest email in my inbox right now is three years old. I purge emails on a regular basis, yet I haven’t moved that one to the trash yet. Obviously, I still have every intention of opening it and dealing with it, just not any time soon. Ditto for promotional emails and newsletters: Just because I don’t open and read them right…
  • The Unforeseen Benefits of a Brand Refresh

    Scott Hardigree
    9 May 2014 | 7:29 am
    We craft, test and deploy a lot of emails, for our customers and for ourselves. That’s why I’m embarrassed to admit that our brand has sat virtually unchanged for almost four years. We were not at DEFCON 1 exactly but if not for the growth of BlackBox, a cool abuse-prevention product we sell to ESPs, who knows when we would have gotten around to sprucing up our image. Once we made the decision to create a standalone website for BlackBox We then decided it would be best refresh our website and retool our logo. Heck, we even re-skinned this blog. It was fairly painful…
  • How We Became A Leading Full Service Email Marketing Agency (Despite My Best Efforts)

    Scott Hardigree
    23 Jan 2014 | 6:54 am
    I never intended for Indiemark to be a “full service email marketing agency”. Nevertheless managed email marketing services, outsourced email marketing, full-serve or whatever you’d like to call it is now a large part of what we do every day, despite my plans. THE BACKSTORY I’ve been neck-deep in email marketing since the beginning. Fresh out of college, nearing the end of the dot-com boom, I was hired as a full-time email designer. When the bubble burst I started my first business. I called it an Interactive Agency although for the most part we simply produced…
 
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Social Logins Suck

    Scott Hardigree
    6 Oct 2014 | 8:57 am
    OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I only have to remember my Twitter login, and then I can use that login on any number of other sites, haven’t I just made my life easier? Yes…but if you’re the marketer, no. Social logins make life easier for the consumer, but they only pretend to make life easier for the marketer. Here’s why: 1. You don’t own the data: If you allow users to log in…
  • Why Is Bad Email so Easy to Do?

    Scott Hardigree
    25 Sep 2014 | 8:26 am
    After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy to do. Really, getting email out the door isn’t hard at all. Get set up with your ESP, load a list of email addresses, dump some content into a template, and send. Voila! Would other marketing channels be handled so carelessly? A TV ad? A direct mail campaign? A billboard even? I doubt it. But then, those channels are costlier to pull off, and so get more attention—much more…
  • B2B VS. B2C: Not as Different as It Used to Be

    Scott Hardigree
    20 Aug 2014 | 7:18 am
    Typing that title has me wondering if I’ve started writing a song or a blog post, and I guess either would come from the same place: ruminating on change. A few years ago, the differences between B2B and B2C email marketing were clear-cut. The B2C email marketer was typically after the transaction, looking to convert a customer on the spot. That led to batch-and-blast emails, and lots of them, with lots of spam complaints and unsubscribes to go along with that approach. The B2B email marketer, on the other hand, was typically focused on nurturing a lead along slowly based on business…
  • Stuck in an Email Marketing Rut?

    Scott Hardigree
    9 Jul 2014 | 7:06 am
    I was talking with one of iContact’s lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated. “It’s all about asking the right questions.” You see, a lot of what Product Managers do is ask questions. Behind all the requirements and methodologies are questions. And if you manage a particular product long enough, you keep asking the same kinds of questions, with little regard to whether or not they’re still the right ones. I’m guessing there…
  • How to Over Mail—And Have Your Email Subscribers Love You for It

    Scott Hardigree
    3 Jul 2014 | 5:00 am
    One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the world loves us!” Sometimes marketers seem to think they’re emailing their mothers, who are of course glad to hear from their kids any time all the time. But your subscriber is not your mother, and in their opinion, any time you send more email than they want to get, you are over mailing. The definition of over mailing will…
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    Fred Moore or Less

  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • Courageous Enough to Stand for Something

    Fred Moore
    10 Sep 2014 | 1:55 pm
    Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can make a sub. Here’s my quick JJ drill. I go in a Jimmy John’s (I have been to several). I order. They tell me the amount due. I fumble around for some cash. They give me change. Walk to the end of the counter. Done! My sandwich is waiting. (With a sticker on the wrapper that says “Subs so fast, you’ll freak” or “YOUBUYWEFLY.” Fun brand voice that…
  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
  • Weber’s Brand – Still Hot (And Here’s Why)

    Fred Moore
    15 Apr 2014 | 7:05 am
    I love my “Fred Moore or Less” readers. Frequently, I get terrific feedback and stories that are just so dead on, and that fires me up. Take last week, and the great story on Weber grills that I received from Peter Seymour. Peter is my friend and a professional mentor of mine from way back in our New York Dancer-Fitzgerald-Sample days. In fact, I can distinctly remember, as a fresh-out-of-college, bewildered kid, stepping into Peter’s office in the Chrysler building at 42nd and Lexington. Something happened. It was magic. At that point, I totally knew this business was for me. Peter is…
  • Meet Kai – The Digital Indiana Jones

    Fred Moore
    1 Apr 2014 | 7:35 am
    My Dad always said, “Hire people smarter than you”. Mission accomplished, Dad. Meet Kai Fang.  Big River’s new creative director. Kai is a pioneer and adventurer. When I first met Kai, I mentioned that my daughter was doing a semester abroad in India.  “Really,” Kai said, “I once shot a documentary film over in India”. Those types of peeks into Kai’s adventurous past pop up frequently the more I get to know him.  Kai has done lots of interesting stuff for a very humble guy but that’s because he constantly seeks new experiences. It’s just in his DNA. These days,…
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    Big Brand System

  • Talking Content Marketing with Big Brand System’s Pamela Wilson

    Clark Buckner
    22 Oct 2014 | 3:00 am
    This interview was conducted by Clark Buckner from TechnologyAdvice. He’s based in Nashville, and his company provides expert comparisons between the best crm solutions for small business owners, customer loyalty plans, innovative employee programs, and much more. Be sure to also check out their technology conference calendar. Clark asked me some of the same questions I’ve heard from many Big Brand System readers these past few months. Enjoy — and if you have follow-up questions, let me know in the comments section. –Pamela Pamela Wilson, owner of Big Brand System, spoke with me about…
 
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    Internet & Video Marketing Solutions for Business

  • First Impressions Matter

    Julie Weishaar
    14 Oct 2014 | 4:20 pm
    Your Video Thumbnail Is Your Video’s First Impression By now you should already know that video is the wave of the future! Video Delivers Powerful Results Video Gets more traffic to your website Video Keeps your consumers engaged Video Keeps visitors longer on your website People would rather watch than read Search engines love video […]
  • Mirror Mirror On The Wall, What’s The Best Visual Content of All?

    Julie Weishaar
    25 Sep 2014 | 7:47 pm
    Eye-Catching Attention Grabbing Graphics or Images Are The Best Visual Content! People prefer to see than read.  Images and videos are the foundation for the New Internet Language and marketers need to accept this fact by giving their viewers what they want.  Remember, peoples’ attention spans are very short and it is imperative that you […]
  • How to Add a Call-to-Action Button on Your Videos on Facebook Pages

    Julie Weishaar
    13 Sep 2014 | 6:26 pm
    Facebook Rolls Out Help For Brands What is a Call-to-Action? In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response like: Shop Now Learn More Sign Up Book Now Download If you don’t tell your viewer what you want them to do after reading a post or […]
  • When Life Gives You Lemons, Make Lemonade

    Julie Weishaar
    2 Sep 2014 | 10:17 pm
    What To Do When You Find Typos in Your Videos AFTER You Promoted Them? We have all done it, right? We proof something over and over and still, there are typos. Heck, even the New York Times has published content with typos. Typos in videos are no different. What are your options? Delete the video […]
  • Father Turns to Social Media to Get Through to His Kids

    Julie Weishaar
    31 Aug 2014 | 5:28 pm
    Teenage Instructional Video – How to Change a Toilet Roll I came across a really funny video from a dad who made a video and used Social Media to “talk” to his kids. I do believe it was meant to be tongue-in-cheek, although from some of the comments on the video, many adults took it […]
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    Todaymade Blog

  • Why We Put Developers, Designers, and Clients in The Same Room

    Britni Schwartz
    21 Oct 2014 | 10:00 am
    One of the questions I get asked most often is what makes Todymade different. There are a lot of ways I could answer that question but the biggest standout factor comes down to our approach. At Todaymade, clients do not just work with one person, but with our entire creative team. The truth is we all have a role to play and all of our roles matter.Click To Tweet - Powered By CoSchedule In this post, I’m going to first explain exactly all of the roles you need in order to ensure a smooth project. Once we define the roles, I will also dive into why all of these roles should work directly…
  • Four Ways Technology Is Being Used to Solve Problems Around The World

    Britni Schwartz
    9 Sep 2014 | 8:00 am
      At Todaymade we have a mantra, do what you love, love what you do. Although each Todymade team member has a different role, we all are brought together by a common passion of doing the one thing we love to do …solve problems through the use of technology. Our clients often come to us hoping we can help them build a web product, but our hope is to leave them with more than they ever could of ever imagined. We do this by using technology to streamline processes, increase efficiency, and to solve problems in ways our clients never thought was possible. Technology is amazing. It can…
  • Gustavo San Jose Joins Todaymade As Application Developer

    Britni Schwartz
    27 Aug 2014 | 11:00 am
    Please join us in we