Marketing

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  • My favorite reads of the past week (weekly)

    BE RELEVANT
    Tamara Gielen
    1 Mar 2015 | 12:31 am
    Marketing Psychology: 9 Strategies to Influence Consumers Marketing Psychology: 9 Strategies to Influence Consumers http://j.mp/1wdGgqr 50 All-Time Great Retail Subject Lines | VerticalResponse Blog 50 All-Time Great Retail Subject Lines http://j.mp/1B8ty2h Over half of mobile email in the UK is opened on Apple devices Over half of mobile email in the UK is opened on Apple devices http://j.mp/1Er5eJY Why Your Team Needs a Lead Scoring Model | Oracle Marketing Cloud Why Your Team Needs a Lead Scoring Model http://j.mp/1AFWDAi Why Do Consumers Read Retail Promo Emails? - eMarketer Why Do…
  • Combining Fonts: 10 Must-Know Tips from a Designer

    Canva
    Janie Kliever
    4 Mar 2015 | 7:00 am
    A photography instructor once told me that “You have to know the rules before you can break them.” That’s the (simultaneously frustrating and freeing) thing about art and design — there may be some rules; there may be some best practices; but there are very few that are set in stone. Bending or breaking the rules is always a possibility in the right context. So how do we go about learning how to effectively combine fonts? By looking a few guidelines, we can see what has proven to work well as a starting point, then get comfortable moving beyond those basics if a design calls for it.
  • How To Predict The Non-Obvious Future

    Influential Marketing
    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
  • One Small Change That Makes You Seem Smarter and More Competent

    Neuromarketing
    Roger Dooley
    4 Mar 2015 | 6:56 am
    Want to looks smarter and more competent? A new University of Chicago study shows one simple change you can make that will improve your first impression.
  • The Meaning of Meaning

    Guy Kawasaki
    Guy Kawasaki
    1 Mar 2015 | 10:39 pm
    When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. To combat the problem of ill-suited people pursuing entrepreneurship, experts often recommend rigorous self-examination before starting a company. However, most people  ask themselves the wrong questions: Can I work long hours at low wages? Can I deal with…
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    Canva

  • Why Everyone From Beethoven, Goethe, Dickens, Darwin To Steve Jobs Took Long Walks and Why You Should Too

    Andrew Tate
    5 Mar 2015 | 7:00 am
    One day, when Marc Andreessen, the money man behind such tech giants as Facebook, Twitter, and Zynga, was out driving around his home in Palo Alto, California, he nearly hit a crazy old man crossing the street. Looking back at the fool he had nearly run over he noticed the trademark blue jeans and black turtle neck. “Oh my god! I almost hit Steve Jobs!” he thought to himself. It was Jobs that day, out on one of his many walks around the Palo Alto area, where Apple are based. Steve Jobs was famous in the area for his long walks, which he used for exercise, contemplation, problem solving,…
  • Combining Fonts: 10 Must-Know Tips from a Designer

    Janie Kliever
    4 Mar 2015 | 7:00 am
    A photography instructor once told me that “You have to know the rules before you can break them.” That’s the (simultaneously frustrating and freeing) thing about art and design — there may be some rules; there may be some best practices; but there are very few that are set in stone. Bending or breaking the rules is always a possibility in the right context. So how do we go about learning how to effectively combine fonts? By looking a few guidelines, we can see what has proven to work well as a starting point, then get comfortable moving beyond those basics if a design calls for it.
  • Book Cover Design: 50 Amazing Covers That You Will Want to Pick Up

    Jacqueline Kyo Thomas
    2 Mar 2015 | 7:00 am
    They say you shouldn’t judge a book by its cover. Maybe I’m superficial, but I do judge a book by its cover. And I suspect I’m not the only one. Book cover design is a crucial part of your marketing effort. You can string together the most insightful, lyrical, delicious words ever connected in the human lexicon, but if your book cover looks like Photoshop amateur hour, no one will ever pick it up. It’s already established that I’m superficial, so it’s no surprise that I get embarrassed when I accidentally pick up an ugly book. One reason is the social stigma of holding an ugly…
  • 7 Ways Doodling Will Change Your Life

    Andrew Tate
    26 Feb 2015 | 7:00 am
    As Hilary Clinton sat listening to speeches on global security and the Middle East during a Security Council meeting at the U.N., she was seen scribbling furiously on her speech in front of her. Making last minute changes? Adding questions that needed answers? No, she was doodling. This was splashed across newspapers across the globe, shown as evidence of her lack of attention in such an important and complex meeting. But just because she was doodling doesn’t mean she wasn’t listening, and it certainly doesn’t mean she wasn’t thinking. Though doodling is not exactly a hotbed of…
  • Your Brand Needs a Visual Style Guide: Here’s How to Create One

    Caitlin Jordan
    25 Feb 2015 | 7:00 am
    One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t…
 
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    Guy Kawasaki

  • The Only 10 Slides You Need in Your Pitch

    Guy Kawasaki
    5 Mar 2015 | 6:00 am
    I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc. Ten slides. Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he…
  • The Art of Simple Questions: How Simple Questions Lead to Great Innovations

    Guy Kawasaki
    3 Mar 2015 | 7:00 am
    There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies: Therefore, what? This question arises when you spot or predict a trend and wonder about its consequences. It works like this: “Everyone will have a smartphone with a camera and Internet access.” Therefore, what? “They will be able to take pictures and share…
  • Top 10 Ways to Capture Attention

    Guy Kawasaki
    2 Mar 2015 | 7:16 am
    This is a guest post by Ben Parr, the author of Captivology. You probably deal with attention issues every day. How do I get the attention of new customers? How do I retain the attention of existing clients? How do I captivate my boss or my upcoming date? It’s a hard problem to solve, especially since very few people understand how attention fundamentally works. Writing my new book Captivology: The Science of Capturing People’s Attention, I combed through more than a thousand research studies and interviewed dozens of scientists, PhDs, business leaders, and luminaries to understand why we…
  • The Meaning of Meaning

    Guy Kawasaki
    1 Mar 2015 | 10:39 pm
    When I was a venture capitalist, I noticed that entrepreneurs whose primary goal was to make money usually failed. This is because this kind of entrepreneur attracts other people who want to make money, and then when the company doesn’t pay out big bucks immediately (and no startup does), these folks look for greener pastures. To combat the problem of ill-suited people pursuing entrepreneurship, experts often recommend rigorous self-examination before starting a company. However, most people  ask themselves the wrong questions: Can I work long hours at low wages? Can I deal with…
  • The Art of the Business Model

    Guy Kawasaki
    24 Feb 2015 | 3:03 pm
    A good business model forces you to answer two simple questions: “Who has your money in their pockets?” And “How are you going to get it into your pocket?” These questions may lack subtlety, but making money isn’t a subtle process. More elegantly stated, the first question involves identifying your customer and the need that she feels. The second question creates a sales mechanism to ensure that your revenues exceed your costs. You’ll tweak your business model constantly–in fact, it’s scary if you don’t change your model or do some major tweaking along the way. Here are some…
 
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    Influential Marketing

  • What Coke Can Teach McDonald’s About Love

    Rohit
    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    Rohit
    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
  • How To Predict The Non-Obvious Future

    Rohit
    9 Feb 2015 | 7:05 am
    I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my own business. I just turned forty years old. Those alone are plenty of cause to get you thinking about things on a different time scale. When you add to that my annual tradition of looking backward over the past year in order to produce my “Non-Obvious Trend Report” … you can see how I end up spending a lot of time focused on the future. The annual result of this obsession has always been the Non-Obvious Trend Report. This year I’m doing something…
  • Best and Worst Of Superbowl 2015 Marketing Strategy

    Rohit
    2 Feb 2015 | 1:37 am
    There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based on marketing strategy versus entertainment value and one thing has become sadly clear: Puppies in ads are rarely the sign of a great marketing strategy. This year’s game was no different, with big themes emerging in ads about the role of social media in our lives and what…
  • The One CES 2015 Trend Marketers Should Care About

    Rohit
    5 Jan 2015 | 5:25 pm
    If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras. Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled “smart kettles” to “selfie hair brushes” to mood tracking wrist straps.  Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the…
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    Culture-Buzz

  • Awaken your inner child with Disney

    mmauchoffe
    26 Feb 2015 | 1:40 am
    You may be one of the 70 million people who, as of last week, saw Disney’s latest video campaign ‘Disney Characters Surprise Shoppers’. In a shopping Mall, the shadows of passing shoppers were transformed into the silhouettes of Disney characters. In front of the magic shop “Umbra Penumbra” (which was installed by Disney), Goofy, Mickey, Buzz Lightyear, Anna, and a number of other characters followed one another in succession, to the great joy of everyone present. These indisputably magical moments, that immediately awakened our inner child, were written about in numerous…
  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
 
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    AdPulp

  • These Ads Are Impossible To Skip, They’re Already Over

    David Burn
    5 Mar 2015 | 1:31 pm
    Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency. The post These Ads Are Impossible To Skip, They’re Already Over appeared first on AdPulp.
  • Unprofessionalism Is the Very Essence of Creativity

    David Burn
    3 Mar 2015 | 2:02 pm
    I’ve worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on […] The post Unprofessionalism Is the Very Essence of Creativity appeared first on AdPulp.
  • Honda Wants To Push You To Read Real Fast

    David Burn
    27 Feb 2015 | 6:07 pm
    I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn’t train my eye to skim. Then one day the teacher asks, “by chance are you a writer?” Writers can’t speed read, she told me. They care too much about […] The post Honda Wants To Push You To Read Real Fast appeared first on AdPulp.
  • Three Ways Social Media is Changing the Way Companies Market Themselves

    Marcus Anderson
    26 Feb 2015 | 8:35 pm
    There was a time when the only marketing companies needed to do was to make sure their phone number was listed correctly in the Yellow Pages. Today, there is a whole generation of consumers that never pick up a phone directory to find a service provider. The generation after that doesn’t even know what a […] The post Three Ways Social Media is Changing the Way Companies Market Themselves appeared first on AdPulp.
  • We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You

    David Burn
    26 Feb 2015 | 5:47 pm
    AdPulp is for ad grunts, by ad grunts. We’re not Adverati. We can’t be, we’ve never been to Cannes. We know our place. And we’d like to think we know you, dear reader. We know you, because we work with you, we meet you for coffee or beer and we may even listen to you […] The post We Write for Ogilvy Dunthorpe, Jolie Freeman and Ad Grunts Like You appeared first on AdPulp.
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    Marketing Darwinism

  • 5 Reasons Your Mobile Strategy Isn’t Working

    Paul Dunay
    18 Feb 2015 | 10:00 am
    Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
  • Interview with Simon Sinek – Start With Why

    Paul Dunay
    15 Oct 2014 | 11:00 am
    I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why, give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.
  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
 
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    12 Most

  • 12 Most Powerful Tips for Visual Dominance

    Ashley Faulkes
    10 Feb 2015 | 6:00 am
    12 Most HE6TKNU4H59Q By Ashley Faulkes As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images […]
  • 12 Most Obvious Signs You Are Watching Too Much Toddler Television

    Susan Maccarelli
    13 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Maccarelli   Do you announce bath time using the following song “Let’s take a bath. A lovely bubbly bath,” a la the Disney Channel? Then this 12 Most post is for you! You’ll know it’s time to put away the remote and head for nap time if you relate to these signs that […]
  • 12 Most Irritating Things to Say to a Single Person

    Sophie Fox
    7 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Sophie Fox   It’s official: there are more single people than ever before, 124.6 million single Americans in August 2014. This is more than half of the adult population. The figures are similar here in the UK. In spite of this, there are still a few of you happy couples who have yet to […]
  • 12 Most Timely Questions to Ask When You Have a New Job

    Kelly Belmonte
    6 Oct 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kelly Belmonte   It used to be the case that you had about 90 days to get “up to speed” and begin adding value at a new job. The expectations were relatively low that you would or could be able to competently do your job before that point. Times have changed. The need to […]
  • 12 Most Honest Reasons to Lie When Interviewers Ask Your Current Salary

    Eric Butts
    30 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Eric Butts   What’s the key to a successful salary negotiation? If your answer isn’t “lying,” then you’re doing it wrong. It sounds harsh, but it’s a cold world out there in the business world. One of my mentors made a general comment to me about working for a company you don’t own: “If […]
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • How Singapore Became an Entrepreneurial Hub

    Scott Anthony
    27 Feb 2015 | 12:36 pm
    Things are heating up in the former “Singa-bore.”
  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
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    Evangelist Marketing Institute

  • A Call From Leadership

    Alex Goldfayn
    23 Feb 2015 | 4:38 pm
    If you’re an owner, president, executive, or manager of any kind, there’s a powerful revenue growth action you can take. It requires only a few moments, and it’s memorable, effective and highly productive. Ready? It’s very complex: Call a customer you don’t normally interact with. That’s right. Reach out to a customer, and say something like this: “This is John calling from X Corp. I’m an owner [or VP, or manager] and I’m just reaching to make sure you’re pleased with our work and that we’re serving you well. Just wanted to say…
  • High-Potential Small Customers

    Alex Goldfayn
    16 Feb 2015 | 4:00 pm
    Look at your customers by the amount of revenue they do with you. The 15-20% of companies that do the most revenue with you probably make up 70-80% of your total sales. Now look at the remaining companies — the 80-85% of your customers who are not the biggest revenue generators. How many of them can graduate into your “largest customers” category? Identify them. List them. Write down the name of the human being that buys from you next to each company. If Excel is your preference do it there. These people are your HPSCs: your High-Potential Small Customers. They are your…
  • Worst Customers, Best Customers

    Alex Goldfayn
    9 Feb 2015 | 2:46 pm
    Bill Gates once said famously, “Your most unhappy customers are your greatest source for learning.” That may be, but do you want to learn, or grow your business? Because if it’s the latter, your happiest customers are your greatest source of revenue! Unhappy customers bring us their issues on a daily basis. But the happy ones rarely call to compliment. They stay quiet. Your good work is expected, and taken for granted. We must be proactive about reaching out to our happy customers. We must ask them what they’re happy about, and uncover what we’re best at. More…
  • Expanding Customer Horizons

    Alex Goldfayn
    2 Feb 2015 | 2:24 pm
    I’m on a Disney cruise ship on our balcony, somewhere in the Caribbean, staring out at the horizon ahead. It’s infinite and endless where the ocean meets the sky, and it occurs to me that I often take it for granted. It’s just there. It’s the same in business, with our customers. What industries do you work in? How hard do you try to move beyond your “sweet spot” customer. What kinds of customers can you sell to? Can you expand your horizons there? What would it take for you to go into a category of customers you are not currently selling it? Also, flip it:…
  • Opening and Closing

    Alex Goldfayn
    26 Jan 2015 | 2:09 pm
    If you want to grow revenue, nothing will do so faster, easier and more dramatically than marketing. Marketing opens what sales closes. We must sell, and we must close. But we must constantly be opening new opportunities. We must consistently create new opportunities for our sales function. If all you do is close, eventually, you’re walled in, trapped, with no opportunities (for growth) in sight. Your pipeline will run dry. To open, we must systematically communicate our value to people who can buy it. That’s all marketing is. To open, to grow, me must market.   The…
 
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    Conversation Agent - Valeria Maltoni

  • Navigating the Disconnect Between What we Say and What we Do in Research

    Valeria Maltoni
    5 Mar 2015 | 8:06 am
    Last week after I completed a transaction on a Web site I received a survey. The company's intention was to poll me on the usability of its Web site. In the process, it asked me all the wrong questions to uncover anything remotely useful for the business of which the site is just a proxy. The point when you design an online experience is to create a mechanism to help people do what they want to do better. The point is not to make them satisfied with your Web navigation. In that case, I had plenty of comments about how the company did not provide clarity around its service, even as the site…
  • Building Your Creative Confidence

    Valeria Maltoni
    4 Mar 2015 | 6:19 pm
    [TED Talk, 11:47" - watch on YouTube] A few years ago I talked to a recruiter who was seeking connections to talented candidates on behalf of her client, IDEO. My first reaction was, wow, I would love to work there. She thought the position was for a more junior person... so although we made a connection at a personal level, the opportunity went to someone else. IDEO is the place where some of the creative professionals I have been following for quite some time have found a home. Working with positive, “can do” people reinforces our sense of possibility. There is an unspoken permission to…
  • Growth through Mentoring

    Valeria Maltoni
    3 Mar 2015 | 8:32 am
    Excited to be a Mentor at @venture4america's new startup accelerator #buildwithVFA http://t.co/h3lVFCHYhS — Valeria Maltoni (@ConversationAge) March 3, 2015 For many years I was privileged to contribute as adviser and mentor to The Fox School’s of Business Enterprise Management Consulting Practice (EMC) to help International MBA students with marketing strategy and presentation polish. Through my involvement I met many entrepreneurs -- students and peer advisers -- and had the opportunity to see many successful project launches. Mentoring is a way to help others succeed by providing…
  • Going from Knowledge to Data with Warren Buffett (the Value of Promises)

    Valeria Maltoni
    2 Mar 2015 | 7:50 am
    For 50 years Warren Buffett has issued his annual letter to shareholders#. Their clarity is one of the two reasons why so many of us read them. We expend so much energy reading and writing about data -- big and small -- and yet so little understanding how to use knowledge to extrapolate information that gives us actionable data these days. Buffett is a master at that process. Take for example what he says about investing in insurance, one of the industries in which I spent some of the best years because of the type of business it is that makes it a long game: Simply put, insurance is the sale…
  • Dark Side of Achievement Culture and a Belief in Great Work

    Valeria Maltoni
    1 Mar 2015 | 2:15 am
    Making Sense: Do as I say, not as I do. We are immersed in a culture that worships at the altar of drive and ambition, yet we still need time (and space) to make things happen. Ironically, the very same organizations fail to walk the talk. The dark side of America’s achievement culture. Quartz: I’d say it took me about seven years after leaving the law firm to let the demons go—to not feel like I was always falling behind my own expectations, or what my peers were doing, or what my parents thought, or my own supposed potential; to view my time intrinsically, as well as instrumentally.
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    IDA Concpts

  • 4 Ways to Enhance Overall Business Efficiency Through Employees

    Damian Davila
    26 Feb 2015 | 3:35 pm
    Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. This can affect everything from sales income to marketing expenses. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. 1. Focus On Strengths Providing challenges for employees is one thing, but putting them in…
  • A Quick Explanation of Mortgage Protection Insurance

    Damian Davila
    20 Feb 2015 | 4:27 pm
    Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love. In the event of your death, the home that shelters your loved…
  • 5 Common Qualities of Great Business Leaders

    Damian Davila
    20 Feb 2015 | 10:14 am
    If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? There are certain traits that successful business leaders possess that allow them to succeed in an environment where failure is incredibly common. These people do not ascend to these heights by accident. Here are 5 of the most common qualities of great business leaders. 1. They are never…
  • Matters of Time

    Damian Davila
    19 Feb 2015 | 1:30 pm
    Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end. A clock can answer questions quite simply. It can encourage more plays to occur in a brief moment. A few seconds may not seem like a big…
  • Big Data for Small Businesses [Infographic]

    Damian Davila
    29 Jan 2015 | 12:24 am
    One of the biggest tech buzzword from 2014 was big data. There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. Examples of big data can be found in the health care and finance industries. While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large…
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    MarketingProfs How-To Articles

  • How to Choose the Right Sales Reps for Your Next Tradeshow

    5 Mar 2015 | 7:00 am
    "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on choosing the right sales reps for tradeshows or networking events. Read the full article at MarketingProfs
  • How CMOs Can Prove Their ROI in the C-Suite

    5 Mar 2015 | 7:00 am
    Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a significant, positive marketing ROI. But how can a CMO do that? Read the full article at MarketingProfs
  • Video Posts Have the Most Organic Reach on Facebook

    5 Mar 2015 | 6:00 am
    Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent research from Socialbakers. Read the full article at MarketingProfs
  • Mobile PPC: A Simple Guide to Mobile Search Marketing for Zeroing In on Customers

    4 Mar 2015 | 7:00 am
    Mobile marketing is practically made for small and medium-sized businesses (SMBs). Let's talk about how you can get mighty with mobile, and zero in on your audience with pay-per-click mobile campaigns. Read the full article at MarketingProfs
  • The Hardest Roles for Job Recruiters to Fill

    4 Mar 2015 | 6:00 am
    Three-fourths of staffing specialists say they are struggling with a skills shortage in the industries in which they recruit, according to a recent report from Bullhorn. Read the full article at MarketingProfs
 
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    AgencySpy Feed

  • Team One Internship Application Video Tops reddit

    Patrick Coffee
    5 Mar 2015 | 3:17 pm
    Today in news we missed due to our compulsive blogging, Jake Kirk is a senior at Northern Arizona University who wants to intern for Team One in LA. In order to apply for said internship, he had to make a video — so he chose to create this entry in the amateur action film genre: He shared the clip on reddit, where it quickly went viral…and earned him an interview with Team One. Is this guy ready to make car commercials, or what?
  • Advertising Jobs: Bright Red\TBWA, Scratch, iCrossing

    Nadine Cheung
    5 Mar 2015 | 2:45 pm
    This week, Bright Red\TBWA is hiring a senior account manager, and Scratch is looking for a director of project leadership. iCrossing needs a senior media planner, while JK Design is seeking a copywriter. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Senior Account Manager Bright Red\TBWA (Tallahassee, FL) Director, Project Leadership Scratch (New York, NY) Senior Media Planner iCrossing (New York, NY) Copywriter JK Design (Hillsborough, NJ) Project Manager Gyro (San Francisco, CA) Find more great advertising jobs on the AgencySpy job…
  • Thursday Odds and Ends

    Erik Oster
    5 Mar 2015 | 1:36 pm
    -Whit Hiler and Griffin VanMeter (remotely) gave one of the strangest Addy Award acceptance speeches you’ll ever see (video above). -Independent agency R2C Group named Mark Toner as its first chief marketing officer. -UFC has named Pinta as its Hispanic agency of record, helping with marketing efforts, creative public relations, social media, fighter promotions and event support. -Global brand experience agency Jack Morton Worldwide promoted Melinda Lindland to the role of senior vice president, director of new business for the US market. -Ogilvy Hong Kong created a series of optical…
  • RKCR/Y&R Promotes ‘Mother’s Day Flowers’ for M&S

    Erik Oster
    5 Mar 2015 | 12:44 pm
    Rainey Kelly Campbell Roalfe/Y&R keeps it simple in its new spot for Marks & Spencer, including the title of the ad, “Mother’s Day Flowers.” The agency lets the flowers do the talking, with a montage of roses, ranunculus, and orchids set to music, following the opening text of “This Mother’s Day.” It’s a continuation of RKCR/Y&R’s “Adventures In” campaign tailored to the holiday. Well-shot and edited, the 20-second spot features a convincing display of “expertly chosen, top quality fresh flowers.” The spot…
  • Global Hue Pivots from Detroit to New York

    Patrick Coffee
    5 Mar 2015 | 12:11 pm
    As part of a shift that has been in the works for approximately one year, Global Hue (named “Multicultural Agency of the Decade” by Adweek in 2009) will move its core operations from Detroit to New York City. Because of this change, a source close to the matter tells us that a series of layoffs hit the agency’s Detroit office today. While we don’t have much in the way of specifics, we know that, moving forward, a vast majority of the agency’s team will be based in New York. Most of Global Hue’s senior managers had already made the move from Detroit…
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    Search Engine Journal

  • Facebook Warns Page Owners About Upcoming Drop in Page Likes by @mattsouthern

    Matt Southern
    5 Mar 2015 | 6:49 pm
    Today, Facebook gave Page owners a heads up about an upcoming change that’s going to cause a drop in Page likes. The company is going to change the way likes are counted in order to deliver more accurate data. So don’t worry, your audience hasn’t suddenly abandoned you, chances are the likes you’re about to lose hold little value anyway. The reason for that is because Facebook will no longer be counting Page likes from deactivated and memorialized accounts. As a result of this change, like counts will always be consistent and up-to-date. If a deactivated account is re-activated, the…
  • Google Launches First Ever AdWords App on Android by @mattsouthern

    Matt Southern
    5 Mar 2015 | 5:11 pm
    Google announced the launch of its first ever app dedicated to managing AdWords campaigns. The app is now available worldwide on the Android operating system, with an iOS version said to be in the works. “Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing. Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you.” The app is designed to be used as a companion to the desktop version — meaning you can only maintain or adjust existing…
  • Here Are The Speakers For #SEJSummit Chicago! (Part 1) by @mattsouthern

    Matt Southern
    5 Mar 2015 | 2:05 pm
    Announcing the speakers for 2015’s third SEJ Summit, hosted by Searchmetrics, to be held at the Hard Rock Hotel in Chicago on Wednesday, April 15, 2015.The post Here Are The Speakers For #SEJSummit Chicago! (Part 1) by @mattsouthern appeared first on Search Engine Journal.
  • Google Suggest is Now Smarter… Sometimes by @5le

    Eli Schwartz
    5 Mar 2015 | 8:40 am
    Sometime last year, Google launched a feature that incorporates knowledge graph data into Google suggest. It would be fantastic…. if only it worked.The post Google Suggest is Now Smarter… Sometimes by @5le appeared first on Search Engine Journal.
  • 2015 #SEO Salary & Job Research Study [INFOGRAPHIC] by @wonderwall7

    Kelsey Jones
    5 Mar 2015 | 8:16 am
    New research from Conductor offers interesting insight when it comes to the SEO salary landscape. This new research follows up their 2012 SEO jobs and industry careers study, which was used to compare the growth of the SEO industry from 2012 to today. Charity Stebbins, Senior Content Strategist at Conductor, said some of their top findings included: 18% growth in number of SEO jobs in the top 20 cities (listed in the below infographic) Double digit salary growth across the board (average 17% growth. Marketing managers on the high end with 26% growth) A Shift in Top Cities: New York […]The…
 
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    Superhype

  • Why Mr. Spock Endures

    ddeal
    28 Feb 2015 | 9:27 am
    How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of Leonard Nimoy, the man who gave us Mr. Spock. When my older brother Dan called me on a cold Friday afternoon to share his favorite memories of Mr. Spock, I felt sad that we had lost Nimoy yet grateful for the enduring gift of Spock. As a child growing up with Star Trek via reruns in the 1970s, I admired Spock’s Vulcan logic, unbending loyalty to his…
  • Three Oscar-Winning Movies That Rewrote History

    ddeal
    19 Feb 2015 | 6:26 am
    Oscar-nominated movies should place more importance on historical accuracy than storytelling — at least that’s the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste have attacked the directors of these movies for having the temerity to (gasp) take liberties with the real-life events that inspired the films (with Zaid Jilani of Salon characterizing American Sniper as a hideous pack of lies corrupting the minds of an unsuspecting moviegoing public). But…
  • Real-Time Marketing Is More Than an Oscars War Room

    ddeal
    18 Feb 2015 | 7:29 am
    The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, real-time marketing is more than a brand tweeting from a social media war room during the Oscars. Real-time marketing has become more influential across the entire marketing funnel, from awareness building to customer retention. To maximize the value of…
  • Do You Trust Your Audience? A Lesson from a Great Movie

    ddeal
    16 Feb 2015 | 6:10 am
    Do you trust your audience? Before you answer “Sure!” make sure you watch the famous “Sam the Lion” monologue from the Oscar-winning movie The Last Picture Show. In just four minutes, Director Peter Bogdanovich offers a lesson on earning the trust of your audience, one that applies to any content marketer. The scene focuses on Sam the Lion, an older denizen of a small Texas town, who fishes with two boys, Sonny and Billy, on a modest pond known as the tank. After the three idly shoot the breeze, Sam reminisces about a passionate affair from his past, a fleeting…
  • Show — Don’t Tell

    ddeal
    11 Feb 2015 | 5:45 am
    Unveiling a new logo is like telling a joke: if you have to explain it, you’ve lost your audience already. That’s why I like the approach that innovation consultancy BeyondCurious took recently in sharing its new logotype. Instead of publishing a self-important press release explaining the technical specifications of its logo and waxing poetically about the logo’s deep meaning, BeyondCurious lets the new visual expression of its brand speak for itself. On its social space and website, BeyondCurious (a client of mine) has carefully coordinated a rollout of the new look…
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    Tom Peters

  • Profit Through Putting People First(“Good Guys”) Business Book Club

    Tom Peters
    4 Mar 2015 | 9:43 am
    Most business books focus on what's broken. This selection focuses on organizations that work & shine—by (actually, far beyond lip service) "Putting People First." Why not a book club? I've known organizations where such groups had very high impact. Nice Companies Finish First: Why Cutthroat Management Is Over—and Collaboration Is In, by Peter Shankman with […] The post Profit Through Putting People First(“Good Guys”) Business Book Club appeared first on Tom Peters.
  • Getting Things (That Matter) Done

    Tom Peters
    26 Feb 2015 | 12:03 pm
    In 2013 I wrote a paper titled "Getting Things (THAT MATTER) Done Against the Odds and in the Inky-black Shadow Cast by the Guardians of the Status Quo." It is based on my personal experience with big change projects such as the McKinsey project that led to In Search of Excellence, which "rebranded McKinsey" according […] The post Getting Things (That Matter) Done appeared first on Tom Peters.
  • Resurrection(And Irritation)(And Bewilderment)(And Fervent Belief)(And Prayer)

    Tom Peters
    23 Feb 2015 | 4:07 pm
    I can hardly complain about my book sales—from 1982 to the present. But there is one of my books that has, in my opinion, been wildly under-appreciated. Namely my 1999 The Professional Service Firm50. It was part of a 3-book series that we called "The Work Matters": The Professional Service Firm50: Fifty Ways to Transform […] The post Resurrection(And Irritation)(And Bewilderment)(And Fervent Belief)(And Prayer) appeared first on Tom Peters.
  • Muffed Answer Leads to Rethink

    Tom Peters
    20 Feb 2015 | 8:45 am
    After a recent presentation at the Auckland Business School, I was asked a pointed question—and flubbed the answer. I was asked if my emphasis on "people-development-first" amounted to keeping unnecessary workers on the payroll. I said of course not—and stopped there. Whoops. But that stopping point (no "make work") has in fact been my starting […] The post Muffed Answer Leads to Rethink appeared first on Tom Peters.
  • Auckland Business School

    Cathy Mosca
    13 Feb 2015 | 4:55 am
    Taking a break from his New Zealand "timeout on the beach" (TP: “Sorry! What else can I say to my VERY snowed-in New England neighbors and colleagues?”), Tom is spending two days at the Auckland Business School. Among other things, he is giving two formal lectures. The first—titled "Necessary Revolution: Re-Imagine EXCELLENCE!"—is to alums and […] The post Auckland Business School appeared first on Tom Peters.
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    Technosailor.com

  • If I Had to do it All Again

    Aaron Brazell
    27 Feb 2015 | 4:24 pm
    As I sit here tonight, at a bar, typing on the WordPress app (which will undoubtedly make my fingers cramp typing long form), I’m thinking about my life. What has made me a man, a developer, a friend, and lover (I can even get in Oxford commas on the app!) In exactly five hundred and […]
  • The Internet is About to Become WAY Faster

    Aaron Brazell
    20 Feb 2015 | 8:08 am
    Earlier this week, the big news in the tech space surrounded the completion of the HTTP/2 Spec. Gibberish, gibberish, gibberish. What does this mean for the internet? The short version is: it’s about to become way faster. Faster is extremely important if you want to make money from traffic to your site. Or, you know, if […]
  • Public Enemy Number 1 for A Small Development Shop

    Aaron Brazell
    10 Feb 2015 | 8:35 am
    Net-30, Net-45, Net-60. If you've been working as a freelancer or run your own development shop, you're familiar with these terms. They are the terms that many businesses leverage for paying invoices. They exist because of Accounts Payable.
  • Weekly Blog Post Challenge

    Aaron Brazell
    4 Feb 2015 | 1:52 pm
    Back in 2004, I, like many other people in the WordPress community began blogging. We didn’t, I don’t think, get into WordPress because we wanted to write code or build a career. We got into it because we wanted to write. Our natural talent and curiosity took over, however, and we began writing code. At […]
  • My process for Photography Production

    Aaron Brazell
    15 Jan 2015 | 10:19 am
    I’ve shared a lot of my photography via social networks – Twitter, Facebook, Instagram and Flickr. It’s generally unlike other photography that you may see around the web. I generally don’t shoot people, unless the people are part of a greater narrative or scene. Never as the object of focus in the scene. I also […]
 
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    Brand New

  • Linked: Opening at Illustria

    Armin
    5 Mar 2015 | 11:56 am
    Link Position: Graphic Designer at Illustria Designs in Washington, DC.
  • Announced: 2015 Brand New Conference: Pre-sale

    Armin
    5 Mar 2015 | 11:43 am
    Reminder Tickets for the 2015 Brand New Conference in New York this coming September 24 – 25 are still at pre-sale prices. At $300 for professionals and $150 for students, this is a sweet deal. These prices will remain until early May when we announce the full speaker line-up. At that point, prices will go to $400 and $200. Some hints about some of the speakers: Some come from far-flung places like Berlin and Paris while others from our heartland in Kansas City and Detroit; some design some of the most used typefaces today while others have used them thoroughly; some work in-house at…
  • Linked: 75 Times this Girl Wore a Different T-Shirt

    Armin
    5 Mar 2015 | 4:44 am
    Link Meet Sonya — her real name — a San Francisco, CA-based graphic designer. She was photographed by fellow San Franciscan David Magnusson in 2007 for LiveSurface, and now we see her on Brand New all the time.
  • Noted: New Name and Logo for iA Financial Group

    Armin
    5 Mar 2015 | 4:36 am
    Imma Elephant (Formerly Industrial Alliance) "Founded in 1892, iA Financial Group offers life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans and other financial products and services for both individuals and groups. It is one of the fourth largest life and health insurance companies in Canada and one of the largest publicly-traded companies in the country." Design by: N/A Opinion/Notes: Although it's not the best drawing of an elephant ever I really like this. The old logo was…
  • Reviewed: New Logo and Identity for Housing by Moving Brands

    Armin
    5 Mar 2015 | 3:50 am
    A Roof Over Your Everything Established in 2012, Housing is an online real estate platform in India, allowing users to rent, buy, or sell, well, housing. The company has grown from a small team in Mumbai to 1,500 employees across 45 cities in India and has been getting plenty of attention and millions of dollars from venture capital firms. This week, Housing introduced a new identity designed by Moving Brands. In March 2014, we partnered with Moving Brands, one of the world's leading creative agencies. Thus began workshop sessions and many conversations. The aim of this was to get to the…
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    Drew's Marketing Minute

  • Love advice is not good marketing advice

    Drew McLellan
    27 Feb 2015 | 5:29 am
    As we celebrated Valentine’s Day this month – there were many a cliché uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. Let me give you a few examples. Absence makes the heart grow fonder: While this may be true in human interactions, buyers have a very short attention span. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to…
  • Win a copy of Peter Shankman’s book – Zombie Loyalists

    Drew McLellan
    5 Feb 2015 | 6:22 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this right.
  • Use your inside voice – why your employees should be your #1 audience

    Drew McLellan
    2 Feb 2015 | 5:19 am
    When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees.  In fact, your employees should be your #1 audience. I’m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not…
  • Could you have zombie loyalists?

    Drew McLellan
    27 Jan 2015 | 4:48 am
    Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out, which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller, Nice Companies Finish First. He blogs at Shankman.com, and tweets random hilarity at @petershankman. Peter always does things in an innovative way, so to celebrate…
  • In marketing, you eat the pie one bite at a time

    Drew McLellan
    21 Jan 2015 | 8:53 am
    It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or chewing on licorice instead of smoking. No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious. We don’t resolve to work out once a week or lose five pounds or reduce our cigarette consumption by 20%. We want to go…
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    Brian Solis

  • Companies Need to Compete for Relevance to Survive Digital Darwinism

    Brian Solis
    4 Mar 2015 | 5:24 am
    Digital Darwinism is claiming businesses everywhere. As technology and society evolve, leaders face the need to adapt or die. Doing so stars with rethinking what it takes to compete for market share by competing for relevance. However, executives do not know what they do not or choose not to know. In my book, you either compete or relevance or you don’t. While I was in Paris at Le Web (see interviews with Skully’s Marcus Weller and Andela’s Jeremy Johnson), I met with the Vivendi team to discuss the state and future of digital transformation. Everybody is talking about…
  • Social Business is the Sum of Social Media Marketing, Social Customer Service, Social Selling and More

    Brian Solis
    2 Mar 2015 | 5:32 am
    Customers and employees are still underserved and underappreciated. Some would say, in business, social media lost its way. Others would argue social media failed to live up to the hype. There are unfortunately still many examples of businesses not getting it, viewing or outsourcing it as a mere “marketing” function, and operating in siloes where social becomes anti-social by design. Without purpose and collaboration, social will always be just another thing that businesses use to defer the inevitable…change. Even though the “cool” kids moved on, there’s a…
  • Medium vs. Twitter and The Tech War in San Francisco – ContextMatters Episode 4

    Brian Solis
    26 Feb 2015 | 7:44 am
    Medium vs. Twitter Have you used Medium the >140 version of Twitter? During the early days of social media, platforms such as WordPress and Blogger offered technology and networks to anyone with something to say. Over the years, blogging would give rise to a new generation of authoritative, engaging and entertaining voices that might not otherwise found their stage. At the same time, new social channels would emerge that would introduce a subtler more rapid form of publishing that focused on conversations and real-time sharing. Twitter would lead the way for a micro-blogging format which…
  • The 80s Called, They Want Their Contact Center Back

    Brian Solis
    24 Feb 2015 | 6:57 am
    Customer experience is meant to be evocative not reactive… We are entering an era of customer-centricity, mostly because we have to. But also, because employing a customer focus is the right thing to do. I guess businesses lost their way at some point. Blame quarterly earnings. Blame technology. Blame politics. But over the years, we overlooked the importance of the “C” and “R” and instead scaled the “M” in CRM. It didn’t hurt that we found ways to save time and money in the process of promoting management, cost-control and efficiency over customer experiences. I don’t…
  • ContextMatters Episode 3: Brian Williams, The Future of Social Media + The Anti-Vaccine Movement

    Brian Solis
    20 Feb 2015 | 9:43 am
    Three weeks in and three episodes are now online. Chris Saad and I really got into these topics in the latest episode of ContextMatters. There are parts that are charged and definitely NSFW. We stray a bit away from tech to tackle timely subjects related to journalism and the future of social media as well as the hotly debated topic of vaccinations. Schedule Topic 1: First up is Brian Williams and the controversy surrounding his news coverage in Iraq. We discuss this, the state of journalism in a real-time world and also how social media affects The 3C’s of Information: creation,…
 
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    Branding Strategy Insider

  • There Are No Safe Assumptions For Brands

    Mark Di Somma
    4 Mar 2015 | 12:10 am
    “I think we can safely assume …” Actually, I doubt it. You can conveniently assume. You can quickly assume. You can naively assume. But I can’t think of any brand that can safely assume. Because to safely assume how you will continue to compete, you must depend on what you’ve known, or feel you’ve known, for so long. Truly competitive forces, the ones that redefine industries and shatter business models, don’t seem to behave that way at all. They seem to come from nowhere. Which is also a fallacy. Because many of them are actually derived from someone simply asking “What if we…
  • Branding For A New Dimension

    Chris Wren
    3 Mar 2015 | 12:10 am
    I’ve written a few times about the increasing popularity of a trend called mindful living. This trend is continuing to grow, along with rising awareness of what brands are and how consumers see themselves in the brand’s story. This awareness may allow consumers to become what JWT Intelligence calls “micropreneur stewards” of brands over time. With desire as the driving emotion in the marketplace, some emerging trends are shedding new light on what we might actually desire – and what that might mean for brands. One-For-One; The New Way Commerce The evolution of the social web has put…
  • Brand Trust And Its Role In Brand Differentiation

    Mark Di Somma
    2 Mar 2015 | 12:10 am
    Brand trust resides in different places in different markets. The location and nature of that trust should directly influence how you compete. Category – in highly regarded categories, such as the NGO (Non Governmental Organization) sector, most if not all brands are trusted and seen as reputable. It’s hard to gain distinction in such circumstances because all/the vast majority of participants are viewed as ethical, and therefore there is little or no reputational distinction. Equally, if you are part of a sector with a bad reputation, it’s very hard to break away from the overwhelming…
  • When Focus Hurts Brands

    Mark Ritson
    27 Feb 2015 | 12:10 am
    I remember it like it was yesterday. On a cold, crisp October afternoon my girlfriend and I skipped school and drove for an hour to Kendal. It was the sort of thing you do when you’re 17, bored out of your mind and one of you has just passed their driving test but has nowhere in particular to drive to. I can’t remember the drive but I can remember why we picked Kendal. It had a McDonald’s – the only one in Cumbria. And so we spent an entirely exotic afternoon trying our first-ever Big Macs and slurping down Cokes while dreaming of a future far away from school and all the other…
  • Brand Leadership: The New Brand Management

    Derrick Daye
    26 Feb 2015 | 12:10 am
    Top tier marketers today have made one career-changing decision that has extended the reach of their success. They’ve elected to lead rather than manage. Those seven words represent the new requirement for high performance in an age where the customer drives the conversation about brands and where the proactive thrive. Don’t Manage. Lead. To manage means to bring about, to accomplish a task, to be responsible for a deliverable. Brand management mattered when the rules were set and when repetition formed the crux for success. But today’s marketplace is so much more dynamic and today’s…
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    PRNewser Feed

  • Local Anchor Grimaces, Throws Shade, Goes Viral

    Shawn Paul Wood
    5 Mar 2015 | 3:00 pm
    Meet April Simpson. She’s a skilled and respected general assignment reporter with St. Louis FOX affiliate KTVI, and she’s capable of poppin’ that neck in a minute. How do we know? There she is sporting a nice sundry couture arrangement during yesterday’s broadcast with her douchenozzle co-host Tim Ezell (who was reported to have left the station last July). He thought he would bring in some comedy because it’s FOX after all, and decided live TV would be a good time to call her “The Hamburglar.” For the young’uns in the PRNewserverse, that…
  • Spin the Agencies of Record

    Patrick Coffee
    5 Mar 2015 | 2:15 pm
    Toy manufacturer Funrise, Inc. signed LA’s JMPR as AOR for TONKA® branded products under license from Hasbro®. JMPR will work with Funrise’s internal team while focusing on media relations, new product launches, special events, and relationships with various partners. (They were not involved in promoting the life-sized Tonka truck created in partnership with Ford and pictured above, but it is awesome.) SpecOps Communications of New York signed two new clients: Manhattan’s The Grilled Cheese Truck and SecureAuth, a provider of identity and information security solutions.
  • McDonald’s Cheered for Decision to Do Away With Certain Antibiotics in Chicken

    Tonya Garcia
    5 Mar 2015 | 1:44 pm
    McDonald’s has announced that it’s going to discontinue the use of chicken raised on antibiotics “that are important to human medicine” over the next two years. The decision is receiving high praise from some very important people. From ABC News: Gail Hansen, senior officer of the antibiotic resistance project at The Pew Charitable Trusts, said, \"McDonald’s announcement is a big public health victory in the battle against antibiotic resistance.” “Superbugs” are a growing concern, particularly because of a small outbreak of infections at a couple…
  • 3 Tips on Whether ‘Branded Content’ Is Right for Your Brand

    admin
    5 Mar 2015 | 12:58 pm
    This is a guest post by Andrew Grossman of Portland-based agency Grady Britton. Ready for your feature article in Vogue? How about Vanity Fair, Wired, or The New Yorker? Yes, mega-media network Condé Nast has entered the world of branded content. In late January, the publisher announced the launch of its own content studio, 23 Stories, which gives advertisers access to the editorial teams behind magazines such as GQ, Glamour, and Bon Apétit. For an undisclosed price, companies get to work directly with Condé Nast’s writers and creators to produce brand-driven articles, images and…
  • PRWeb Does Not Appreciate Light Satire

    Patrick Coffee
    5 Mar 2015 | 12:45 pm
    Can’t you tell that they’re joking? Look at the clocks! As everyone in the agency world knows, clients often make the process of announcing an account win far more difficult than it has to be. Not only have we spoken to PR contacts who confirm this fact, but we’ve dealt with it directly when breaking news on our sister site AgencySpy before the client in question wanted the information to be public knowledge. Trust us, you should have heard the phone calls. One particular ad agency made light of that undeniable fact this week in “announcing” its new partnership…
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    Hitch

  • What’s your cathedral?

    David Wiggs
    21 Feb 2015 | 9:45 am
    Vision takes time. But these days, who has time to stop […] The post What’s your cathedral? appeared first on Hitch.
  • 2014 Performance Review

    David Wiggs
    13 Dec 2014 | 8:10 am
    Self: Yeah, so, that blog post just before this one? Yo […] The post 2014 Performance Review appeared first on Hitch.
  • Reading Marketing Tea Leaves: The Future State of Marketing

    David Wiggs
    30 May 2014 | 2:21 pm
    Reading Tea Leaves: The Future State of Marketing. I’ve […] The post Reading Marketing Tea Leaves: The Future State of Marketing appeared first on Hitch.
  • So, what’s the deal with Hitch?

    David Wiggs
    22 Sep 2010 | 9:50 pm
    I’ve gotten this question a lot in the last few m […] The post So, what’s the deal with Hitch? appeared first on Hitch.
  • Marketing in a cost-conscious world

    David Wiggs
    27 Apr 2010 | 4:04 pm
    In the marketing world, Big gets its butt kissed. Big h […] The post Marketing in a cost-conscious world appeared first on Hitch.
 
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    Duct Tape Marketing

  • Building Relationships Through the Customer Loop

    Guest Post
    5 Mar 2015 | 6:49 am
    Building Relationships Through the Customer Loop written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Sam Balter – Enjoy! The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. A quick Google search for ‘customer journey’ brings up a myriad of complex diagrams full of hundreds of metrics. The truth is that every company has a unique customer journey; each marketing channel has a unique customer journey, and every product has a unique customer…
  • Free Webinar – How to Make Marketing Darn Easy

    John Jantsch
    4 Mar 2015 | 8:37 am
    Free Webinar – How to Make Marketing Darn Easy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing If you’re one of those folks that says things like, “I’m no good at marketing” or “marketing is just so darn hard” – I’ve got good news – neither is actually true. It’s not that you’re not good at marketing, it’s that you are thinking about it all wrong. Here’s the deal – Marketing is a System. And just like every other system in your business, once you know how to build it, document it, and…
  • How Word of Mouth Marketing Works

    John Jantsch
    4 Mar 2015 | 5:00 am
    How Word of Mouth Marketing Works written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Ted Wright photo credit: Fizzy Purple Grape Soda via photopin (license) So, what exactly is Word of Mouth Marketing? I asked my guest for this week’s episode of the Duct Tape Marketing Podcast – Ted Wright, CEO of word of mouth marketing firm Fizz, speaker and author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth that question and here is how he defined it. Word of mouth marketing is the encouragement…
  • 60 Ways to Screw Up the Customer Experience

    John Jantsch
    3 Mar 2015 | 11:16 am
    60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. photo credit: Untitled via photopin (license) When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money. But when I ask them to tell me who they “don’t” want to work with, many characteristics leap to mind.
  • 6 Ways to Develop Repeat Customers

    Guest Post
    2 Mar 2015 | 7:50 am
    6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey, from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal customer and refer your brand to other potential customers. This technique, we’ve found, is the best way to find and secure business. The…
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    Dose of Digital

  • YTT Podcast – EP 08: ‘False Econometrics’

    Bill Evans
    4 Mar 2015 | 6:59 pm
    Special guest Mark McConaghy joins the show to discuss the unrealistic certanty that digital metrics provide, why old school CRM reports still rule the ROI roost, if small agencies have it better, the talent gap in pharma marketing, what responsability clients have in holding agencies accountable, The state-of-the-future for analytics, and how we’re on the cusp of a multi-channel marketing renaissance. Bonus points for my ability to spell renaissance correctly on the first try. Download link | RSS feed | iTunes link Show Notes: Music by the Mysterious Breakmaster Cylinder…
  • The False Economy Of Digital Metrics

    Bill Evans
    3 Mar 2015 | 7:05 am
    Data, data, everywhere – but none to help me think. The term ‘Big Data’ is the jargon du jour, but little operational excellence has come about in the pharma industry to justify the buzz. Partly this is due to the fact that leveraging ‘Big Data’ is an internal and operational challenge, one that the typical agency is unqualified to surmount. The other is that, and let’s be real here, the ‘Little Data’ around digital marketing is mostly bunk, and you don’t get permission to do the big things unless you do the small things well. What do I mean by ‘bunk’ you ask? I believe…
  • YTT Podcast – EP 07: ‘ePharmapalooza’

    Bill Evans
    27 Feb 2015 | 6:57 am
    It’s our 2015 ePharmapalooza spectacular, with special guests Sean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth, the lack of content curation for conferences, the industry family reunion, the lack of technology integration around the topics, how many years of attendance it takes to learn something new, the lack of digital proliferation, and why the industry deserves better. Download link | RSS feed | iTunes link Show Notes: Music by the Mysterious Breakmaster Cylinder ePharma Website
  • IMS Health: Lots of Health Apps, Little Value

    Bill Evans
    23 Feb 2015 | 12:19 pm
    First published on Forbes.com, IMS Health has a robust report on the state of the app economy around healthcare, and the picture isn’t pretty. John Mack and I discussed this a bit on a recent podcast and this report validates a lot of our perspectives on the issue. There is a significant skew in download volume for healthcare apps, with more than 50% of available apps achieving fewer than 500 downloads. Conversely, 5 apps account for 15% of all downloads in the healthcare category. The reason behind the limited downloads, and hurdles to improved uptake, span all stakeholders. Patients…
  • Friday Follow Ups

    Bill Evans
    20 Feb 2015 | 10:11 am
    A Pill That Boosts a Woman’s Sex Drive Is Almost Here. But Do We Need It? – The entirety of this article should just simply be the word, “yes.” FDA Grants 23andMe Approval to Test For Rare Genetic Condition – Hopefully it’s for the cognitive defect that keeps parents from getting their kids vaccinated. There’s a Wearable for Your Sex Life Now – Super. And you thought people tweeting about going to the gym was obnoxious. WNYC Says Why It Deleted Its Controversial Podcast on Women in Tech – Sketchy. Settlers of Catan to be Made Into a…
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    Go Media™ · Creativity at Work

  • New Cleveland Browns Logo Design: Aaron Sechrist, OkPants, Weighs In

    Go Media
    5 Mar 2015 | 5:56 am
    New Cleveland Browns Logo Design Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collected expert advice from local authorities on the matter including Aaron Sechrist, Graphic Artist and Owner of OkPants and Made by Superior. Aaron’s full interview is included below. Enjoy and be sure to catch the full story, featuring fellow experts William Beachy, Wilson Revehl, Chris Comella, Todd Radom, and Julia Briggs here. Interview with Aaron Sechrist The new Cleveland Browns logo design has been harshly derided in some circles for being underwhelming…
  • Flash Tutorial: An Introduction to Animation for Newbies

    Jessica Schuster
    4 Mar 2015 | 6:00 am
    Introduction to Flash Animation Now, I only know a handful of the multiple software programs that Adobe has to offer, but, in my opinion, Flash is one of the more difficult to learn. Jumping into a project with Flash takes a lot of time and effort, so I want to go over the absolute basics with you. After all, it was quite difficult for me to find anything that helped me in my introduction with Flash. So for our first project, we’re going to make some rectangles move. So, first things first. We have to open Flash. The type of file that I typically open is an ActionScript 3.0, which is…
  • Cleveland Browns New Logo 2015 Branding: William Beachy of Go Media Weighs In

    Go Media
    3 Mar 2015 | 12:00 am
    Cleveland Browns New Logo 2015 Branding Our recent post, “New” Browns Logo Leaves Cleveland Graphic Designers Deflated” collects expert advice from local authorities on the matter including our own William Beachy, Go Media President, designer, brand expert and sports enthusiast. William’s full interview is included below. Enjoy and be sure to catch the full story, featuring fellow experts Wilson Revehl, Chris Comella, Todd Radom, Aaron Sechrist and Julia Briggs here. Interview with William Beachy  The new Cleveland Browns logo design has been harshly derided in some circles…
  • 65 Handcrafted Fonts + 200 Handcrafted Ornaments – only $29!

    Mighty Deals
    2 Mar 2015 | 4:00 am
    Today’s Mighty Deal: Font Deals If you’re looking for some new fonts to play with, you’ve come to the right place! This fontastic Mighty Deal features 57 Beautiful Handcrafted Fonts from Tom Chalky’s 2014 collection plus an added exclusive bonus of 8 more fonts, with a total of 65 Beautiful Handcrafted Fonts! Every font in this bundle was handcrafted by Chalky, and comes in both OpenType and TrueType formats. What’s more, you’ll get 200+ handcrafted elements as a bonus! Act now and save 87% off the regular price. Handcrafted Font Bundle Highlights: 57 Fonts…
  • “New” Browns Logo Leaves Cleveland Graphic Designers Deflated

    Go Media
    27 Feb 2015 | 8:57 am
    The New Cleveland Browns Logo – Cleveland Designers & Brand Experts weigh in. As anticipation swelled for the unveiling of the new Cleveland Browns logo two years in the works, buzz in the Cleveland graphic design community was especially palpable. After all, love for the Browns runs deep in Northeast Ohio. Few cities in the league can boast more enthusiastic fans than those posted up in the raucousDawgPound. In the Cleveland graphic design scene, there was optimism that a punchy rebranding effort would be a strong symbol reflecting fans’ passion, the new ownership’s…
 
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    The Hidden Persuader

  • "Gimme Shelter"

    hidden persuader
    2 Mar 2015 | 7:18 am
  • "805 MILLION NAMES"

    hidden persuader
    19 Feb 2015 | 3:42 am
  • "If Carlsberg Did ..."

    hidden persuader
    19 Feb 2015 | 3:36 am
  • "Food for thought"

    hidden persuader
    27 Jan 2015 | 4:33 am
    "People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." - Neal Gorenflo, co-founder of Shareable
  • "Made by Sweden"

    hidden persuader
    19 Jan 2015 | 9:16 am
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    Brains on Fire

  • Design Is a Time Traveler

    Amy Taylor
    4 Mar 2015 | 6:43 am
    I recently visited a friend’s house to discover a canister of Cafe Bustelo sitting on their countertop. With its bright yellow and red design, it stuck out like a sore thumb in a space  I lovingly (and accurately) call the epitome of a hipster haven.  A quick Google of Cafe Bustelo history makes me think their branding hasn’t changed a whole lot since it was founded in 1931. And maybe that’s a good thing. In a neutral, Pinterest-worthy space, that misfit canister was elevated to an unintentional statement piece — a functional work of art. Industrial designer, S. Balaram once…
  • Great Brands Help People Be Great

    John Moore
    2 Mar 2015 | 6:44 am
    A core belief in our PASSION CONVERSATION book is the need to rewire a marketer’s brain to appreciate creating opportunities (online and offline) for the customers you serve to share their own stories. A lot of good can come out of encouraging people to talk about themselves, their lives, their hopes, and their accomplishments. Ultimately, the passion conversion (aka word-of-mouth) is not about getting people to talk about you—the brand. It’s about getting people to talk about themselves. Truth be told, that line you just read is a riff from a Kathy Sierra tweet I saw back in the wild…
  • Five Ways to Embrace Healthy Tension

    Robbin Phillips
    25 Feb 2015 | 7:20 am
    I know it’s cold outside, but it’s comforting to know that Spring will come. This photo from Libby Willams is a great reminder. Yesterday Emily and I were having a discussion and she made a simple statement that got stuck in my heart. A company like Brains on Fire should have “healthy tension”. I honestly have never heard that phrase before but I love it. Don’t you? Igniting community and creating tools to fuel movements is messy work. Working with people involves stirring feelings and in doing that we often stir our own feelings and emotions. Most “people focused”…
  • The 2014 Brains on Fire Annual Report

    Amy Taylor
    23 Feb 2015 | 10:15 am
      2014 may go down in history as the year of Adele Dazeem, that Oscar selfie and $55,000 potato salad, but around here, it was another great chapter for the BOF history books. From hundreds of cups of coffee to thousands of copies of The Passion Conversation sold — 2014 treated us well. The proof is in the infographic. The post The 2014 Brains on Fire Annual Report appeared first on Brains on Fire.
  • Friday Fotos | Canada Edition

    Amy Taylor
    20 Feb 2015 | 12:12 pm
    Donuts? Don’t’ mind if we do. A good day to be at BOFLA Geno speaking at #TheGathering2015 Banff is beautiful! #TheGathering2015 Zissou says, “Make a Frenchie Friday.” #BOFLA The post Friday Fotos | Canada Edition appeared first on Brains on Fire.
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    Content Marketing Institute

  • Damon Klotz Shares Lessons Learned Early On

    Pamela Muldoon
    5 Mar 2015 | 9:00 am
    This episode of The Pivot offers a lesson in taking charge of your professional career to make big things happen. On a somewhat busy city street in Brisbane, Australia, host Todd Wheatland is joined by Damon Klotz, Global Digital Strategy Manager, Ramsay Health Care. Damon shares a journey that started while he was in college, when he created his own personal online brand. He talks about how to create your own definition of success by working on projects that drive your interest and passion. Regardless of where you are in your career, you can take a lesson from this young marketing…
  • How To Fix 9 Harmful Misconceptions about Content Marketing

    Stephen Moyers
    5 Mar 2015 | 3:00 am
    Content marketing has become a buzz phrase, not unlike “inbound,” “SEO,” and other words thrown around by digital marketers. All real and worthwhile concepts, these words – perhaps because of their relative newness – tend to be used as blanket terms that describe a laundry list of things. For example, “content marketing” is often used interchangeably with “social media.” In passing conversation, this might not be a big deal, but if you make generalization mistakes when creating a content marketing strategy, it can negatively impact your success. It’s clear why…
  • New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?

    Joe Pulizzi
    4 Mar 2015 | 3:00 am
    Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. This year’s research shows that manufacturing marketers have made numerous other changes since last year. But here’s the kicker: In many cases, there’s disconnect between what they are doing and what works. Let’s take a look. Sales is a top goal, but only 48% use sales as a metric Eighty-five percent of manufacturing marketers cite sales as a goal for content…
  • Robert Rose Says Content-driven Experiences Are the Next Era

    Pamela Muldoon
    3 Mar 2015 | 9:00 am
    To prep you for the Intelligent Content Conference March 23-25 in San Francisco, Content Marketing NEXT is speaking with a few of ICC’s speakers. Interviewing CMI’s Chief Strategy Officer Robert Rose is always a treat. His approach to content as an industry, an art form, and a science is engaging and insightful. In this interview for Content Marketing NEXT, Robert provides some great nuggets as he gets ready for the launch of his new book, co-authored with Carla Johnson, Experiences: The 7th Era of Marketing. Listen to Pamela’s full interview with Robert here: Download this…
  • Get the Biggest SEO Bang for Your Content Marketing Buck

    Michael Brenner
    3 Mar 2015 | 3:00 am
    One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all. You don’t have to use paid distribution to drive all your traffic. So how does a brand publish regularly and consistently to obtain the highest possible search-engine rankings at the lowest cost? We always…
 
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    Adrants

  • Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

    25 Feb 2015 | 8:09 am
    This! This is how you sell a smartphone! Who knew? Yes. You get a super hot looking woman and have her prance around her apartment as if she's about to have sex with herself. You make sure she stares longingly at herself in the mirror, bites her lower lip, runs her fingertips over her breasts and down her thigh, squeezes into a pair of tight jeans and iron her shirt in an ejaculatory orgasm of steam. And then you have her pull her phone out of the shirt pocket she just ironed over because, well, the phone is so slim she didn't even know it was there. The ad was running in the UK before…
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    Firepole Marketing Blog

  • Why Your Guest Posts Don’t Drive Traffic To Your Blog (and What To Do About It)

    Guest Author
    5 Mar 2015 | 4:00 am
    You’re excited to start your online business, and you’ve heard from experts that guest posting is the best way to build your blog. You followed the experts’ advice and combed the internet to come up with a list of blogs that are a good fit with your own blog’s niche. You worked hard to pitch these blogs, and when your pitch was accepted, you were ecstatic. You wrote great content for the blog owner and waited impatiently for publication day. And when publication day did arrive, you couldn’t stop checking your subscriber stats to see how many new readers…
  • CEI 106: Business Storytelling and The Successful Mistake with Matthew “Turndog Millionaire” Turner

    Felicity Fields
    3 Mar 2015 | 4:00 am
    Everyone has a story, and everyone’s story is unique. Understanding and communicating your story is one of the most important things you can do when it comes to building relationships. This idea has occupied Matthew “Turndog Millionaire” Turner for the last 2 years. In May 2012, he quit his day job to pursue a fiction career, a non-fiction career, and a business storytelling consultancy! For the last two years, he’s been interviewing entrepreneurs about their mistakes, their failures, and what they’ve learned from those experiences. He’ll be turning all of…
  • Is This Easily Preventable Problem Destroying Your Revenue?

    Guest Author
    2 Mar 2015 | 4:00 am
    Picture this: you’ve just finished a launch, and it went great. Your new clients are really excited to get started, and all the work you did to market and create your product is finally paying off. It’s a good day! A week later, you wake up to an email from PayPal. One of your brand-new clients has issued a chargeback (a special type of refund request), and PayPal is requesting additional documentation from you. What do you do now? And, what the heck *is* a chargeback? Chargebacks Explained If you are one of the lucky few who haven’t experienced a chargeback yet, you may not be…
  • Is Your Business “the One”?

    Lisa Baker
    27 Feb 2015 | 5:15 am
    As an entrepreneur, chances are you’re an idea person. This can be a great thing. You’ve got a constant stream of ideas on ways to improve your business or new angles to try. The only problem? You can’t choose just one. How Do You Choose the Perfect Business? I struggled with this for years. I took hundreds of classes and read thousands of resources on starting an online business. I launched sites, let them die, and then launched new ones. I wrote lists of ideas on scraps of paper in the middle of the night, most of which I’d discard in the morning. I bought new…
  • If Honest Marketing is Possible, Why Are We Sucked Into Cookie-Cutter Copywriting?

    Guest Author
    26 Feb 2015 | 5:15 am
    Recently I came across several blog posts, articles, podcasts, and videos talking about “being honest” and “finding you inner voice” in content creation and marketing communication. It’s actually refreshing to find posts like these, because many online marketers have a reputation for being sleazy, manipulative, and only after a quick buck. And it’s true – there are people online who are all of those things. They give everyone a sour taste in their mouths, and they give those of us who are trying to build honest online businesses a bad rap. But despite their sleazy…
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    Churbuck.com

  • Adventures in Robotics

    David Churbuck
    12 Feb 2015 | 9:30 am
    I can’t embed this in the post for some reason, but for some reason this video fascinates me. Why the spinning Popeye Arms? Hunts
  • Another day, another annoyance

    David Churbuck
    12 Feb 2015 | 5:35 am
    So two new types of spam to hate. First are the LinkedIn abusers who send the guilt inducing emails asking me to buy their super-duper marketing automation systems; and then a week later act all butt-hurt and demand a yes or no answer. Those dickheads get to meet the Man in the Chair. LinkedIn has turned into a shallow money trench of desperate lead generators and sleeve-tuggers. As a so-called “thought leadership” platform it is where good ideas go to die on the altar of buzzword bingo. Once a resume network, it’s now a bazooka of spam. At least About.me leaves me alone.
  • Inn Keeper’s Disease

    David Churbuck
    11 Feb 2015 | 11:35 am
    The blizzard's moving in Looks like you're wrong again When cabin fever hits It sends us into fits Of innkeeper's disease And screaming in the trees The blizzard never ends The blizzard buries them Blizzards, Buzzards, Bastards -- Scissorfight I haven’t been outside for more than five minutes at a time over the last three weeks of this wretched winter. My skin feels like I’ve been belt-sanded while I sleep. Vitamin D levels are at all-time lows. The cars have slush udders and are rusting out before my eyes. The driveway is where hips go to break. Yesterday I staggered to the…
  • Why the recent podcast revival?

    David Churbuck
    15 Jan 2015 | 5:55 am
    Over the holidays my daughter spent hours sitting in an armchair, headphones clamped to her ears, staring at the window at the bird feeders, listening intently to her iPhone. She was addicted to “Serial” — the 12-episode tale of a 1999 murder of a high school student in Baltimore and the detailed investigation by public radio reporter Sarah Koenig. Each episode is about an hour long and so last night, during my evening commute I listed to all of the first installment and most of the second. It’s pretty compelling stuff and apparently has become the most downloaded…
  • Frozen Harbor

    David Churbuck
    11 Jan 2015 | 12:30 pm
    I’ve had to do this and it is not fun. The way it works is this: you leave the boat in the water through January expecting to do some clamming, then one night the temperatures dip into the teens and you realize your beloved watercraft is about to get locked into the ice. So what to do but don those waders and find some friends and do a little ice breaking?
 
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    brandflakesforbreakfast

  • save the stache from invading beverages

    Cory
    5 Mar 2015 | 5:01 am
    Are you a manly man with a mustache that is sick and tired of dipping your upper lipholstery in your morning Joe? Is the thought of the whip cream topping to your hot coco intermingling with your glorious 'stache infuriate you? Then there is just the mug for you. Introducing the Bucardo Mug. You're welcome.
  • amazon mom needs to change

    Cory
    5 Mar 2015 | 4:54 am
    Amazon mom is a thing, but only in a few markets. One of those markets is the good ol' US of A. In nearly every other developed country that Amazon offers the service it is listed as Amazon Family, so why not here? Dad blogger Oren Miller has started the charge to change the name in the US, and the Twitterverse is following.
  • caution: bunnies, flowers, and cheesy cuteness

    Cory
    5 Mar 2015 | 4:48 am
    It's been a long time since there was a notable or memorable Mentos commercial. This one may just break that streak. It's filled with overwhelming cuteness followed by a car crash caused by a bunny with a bow. Sit back and enjoy a well done effort by Mentos.
  • ads in your blind spot

    Kristien Del Ferraro
    4 Mar 2015 | 5:10 am
    Volkswagen's Side Assist technology helps drivers be more aware of their surroundings to ultimately prevent accidents and even save lives. So how do you get the power of such technology across in an iPad ad? Brilliantly, apparently. As you can see from this super quick video, AlmapBBDO wins this one for innovative use of ad technology.
  • proud to be #LikeAGirl

    Kristien Del Ferraro
    4 Mar 2015 | 5:09 am
    Last summer Alway's blew up the internet with their first #LikeAGirl spot that challenged us to make the typically derogatory term "like a girl" a good thing. Now, in honor of International Women's Day this Saturday, Always released this super inspiring follow-up video featuring just some of the many girls that got behind the cause, showcasing the awesome things they do #LikeAGirl. F#@k yeah, girl power!
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    TrishaLyn.com

  • A Sorta Kinda Photo Editing Contest!

    Trisha Lyn Fawver
    4 Mar 2015 | 10:00 am
    I’ve decided it’s time to play a game!  This is close as I can get to The Price is Right or one of those huge jars of candy that you have to guess how many pieces it holds!  So I’m going to host a photo editing contest – sort of.  The easy thing is that I’m not asking you to edit any photos, that’s on me.  You just have to guess how good I am at setting up a shot in the first place!  Dominic and I are back from a weekend full of photos in Humboldt County celebrating his 35th birthday, so I have a lot of editing to do!   I tend to take a lot of photos,…
  • Catching up on my Manicure Mania

    Trisha Lyn Fawver
    23 Feb 2015 | 10:00 am
    It’s been a couple of months since I posted my manicure mania, though I’ve continued to post them on Instagram.  I haven’t been doing a whole lot that was art-worthy, though I guess they were worthy enough as swatches for different colors.  So, if you’ll bear with me, I’ll try to recount some of the swatches for your viewing pleasure. Julep Mary Lee with a Halloween sticker Save the Tatas Breast Cancer Ribbon Manicure with Julep Reese and Nail Vinyls Essie Little Brown Dress with OPI Let’s Do Anything We Want on the accent nail. Essie Toggle to the Top…
  • Happy Valentine’s Day 2015!

    Trisha Lyn Fawver
    14 Feb 2015 | 10:30 am
    As you may have imagined, it’s been a hard 30 days or so for me.  Losing Winston, then a whirlwind of a conference in Las Vegas for Affiliate Summit West 15, then getting the annual “Conference Crud” flu and passing it to my brother and husband, well… let’s just say my Christmas tree has turned into a Super Bowl Birthday Valentine’s Day tree.So a lot has been going on, while nothing has been going on.  Time has been weird to me lately.  So let’s start somewhat fresh and I shall wish you a happy Valentine’s Day 2015!  I really hope this year…
  • Saying Goodbye to Winston the Wonder Pug

    Trisha Lyn Fawver
    8 Jan 2015 | 7:14 pm
    I need this weekend to last forever.  I don’t want Monday night to come, but it has to.  I’ll have time for a proper send off into the unknown for Winston the Wonder Pug.  I can’t ask him to keep kicking around for me anymore. I know we’re doing the right thing for him, I know he’s not improving, and it’s not for lack of trying. I know it’s “the final act of love”.  But it doesn’t feel that way. It feels selfish and wrong.  It feels like I’m giving up on him.  It feels like I’m being mean and cheating him out of…
  • The real reason my Cricut Explore is still in the box

    Trisha Lyn Fawver
    29 Dec 2014 | 10:00 am
    I’ve had a Cricut Expression for several years and love it.  Made many holiday party decorations, assorted crafts, and even hundreds of Christmas cards one year with it (I don’t recommend that project unless there’s 10 people on your card list!).  So when the new Cricut Explore came out in March with the ability to cut SVG files and other files that I could design MYSELF, I jumped on it, $300 price tag be damned! Nine months later… it’s been sitting in the shipping box, next to my desk, unopened.  When my super craft friend Jen Goode bugs me about why its…
 
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    AdWeek: AdFreak

  • The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her

    5 Mar 2015 | 1:34 pm
    Here's an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products. To coincide with International Women's Day this Sunday, London agency WCRS teamed up with Women's Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the…
  • Pornhub Is Getting Into Wearable Tech With the Wankband. Yes, the Wankband

    5 Mar 2015 | 10:43 am
    Pornhub is nothing if not savvy with its marketing, as seen in previous stunts like crowdsourcing a safe-for-work ad campaign and going big with a (short-lived) Times Square billboard. Now, the world's most mainstream porn site is getting into the hotness of the moment—wearable tech—with something called the Wankband. Yep, that's what it's called. Who knows if it will ever be made—they say it's in beta testing, which they spell "beata testing." And they are collecting email addresses from people who might want to own it eventually. (I'm sure…
  • Jägermeister Takes Handcrafted to Next Level With Three Incredible Wooden Works of Art

    5 Mar 2015 | 9:45 am
    We've seen plenty of ad campaigns that have handcrafted elements meant to evoke some handcrafted aspect of the product. (Patron tequila's ads from 2013 were particularly lovely.) But Deutsch New York takes things up a notch in this beautiful work for Jägermeister. The agency got artists Olivia Knapp, Yeahhh! Studios and DKNG Studios to create three unique wooden works of art corresponding to the brand's three pillars—heritage, ingredients and process. Each piece was constructed in 56 separate parts that fit together like a puzzle—representing the 56 different…
  • Watch the Most Strangely Hilarious Addy Awards Best of Show Acceptance Speech Ever

    5 Mar 2015 | 8:19 am
    A bizarre campaign won Best of Show at last Friday's Addy Awards ceremony in Lexington, Ky. And so, fittingly, its creators made a bizarre acceptance speech to go with it. The winning campaign was actually a product—Kentucky Fried Chicken Bone Gold Necklaces, made with real KFC chicken bones. They were produced by Kentucky for Kentucky, a group led by local agency execs Whit Hiler and Griffin VanMeter that does unofficial tourism work for the state. Hiler and VanMeter were unable to make the Addys ceremony, but they did send in an acceptance speech via the video above (made by Ian…
  • Vince Vaughn's Hilarious Stock Photos Were Made From These Equally Ludicrous Originals

    5 Mar 2015 | 6:46 am
    By now, you've probably seen Fox and Getty's wonderful promotion for the movie Unfinished Business, with Vince Vaughn, Dave Franco and Tom Wilkinson posing for boringly clever stock photos. Well, it turns out the images were Photoshopped from real stock photos. We've done you a solid by pairing the originals with the spoofs and turning them into GIFs.  Sorry in advance if we've shattered the illusion of Vince Vaughn ever sitting in an office.  Credit for all the original photos: Global Stock/iStock by Getty Images
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    Marketing Pilgrim - Internet News and Opinion

  • An SEO’s Advice: the importance of fixing outbound links

    Guest
    12 Feb 2015 | 8:47 am
    This is a guest post by Michael Martinez. As Bing and Google rule out more beloved link building strategies, marketers increasingly turn to supposedly “safe” strategies like broken link replacement (a form of “link reclamation”).  I’m not convinced this is as safe a link building strategy as its proponents want to believe, but so far the search engines are not hinting at future changes in their guidelines. You will always have the right to ask for a link.  No search engine can take that away from you.  But when you do ask for a link because you believe it will help you build up…
  • Friday Roundup: Vine for Kids, Facebook measures lift and more

    Cynthia Boris
    30 Jan 2015 | 2:36 pm
    It’s roundup time! A quick look at all the news that slipped past me or just wasn’t big enough to print. That doesn’t mean these stories aren’t interesting — because they are! Let’s get to it! Vine for Kids The subtitle says it all. Vine has launched a separate app which is nothing but hand-curated content for kids under 5. They don’t say how far under 5, but if your newborn can press the button, they can enjoy these videos, too. It’s a smart idea and a great example of how segmenting your business can send you off in a whole new, and wonderful…
  • App usage is up, but only for the chosen few

    Cynthia Boris
    30 Jan 2015 | 1:17 pm
    Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet. Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you. The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24…
  • Facebook Place Tips: check-in benefits without checking in

    Cynthia Boris
    29 Jan 2015 | 12:45 pm
    Facebook just released a new feature for mobile called Place Tips that has a very familiar ring to it. You stop for lunch at a popular restaurant near your work and suddenly a notification pops on the top of your Facebook mobile news feed. Tap and you get information about the very restaurant you’re sitting in. Dig deeper and Facebook will serve up all the reviews, photos and videos your friends have posted about the location so you’ll know to avoid the Clam Chowder and go with the Cranberry Walnut Salad instead. Could be a lifesaver. In order to serve up this feast of relevant…
  • As Yahoo slips further down, Apple reports record profits

    Cynthia Boris
    28 Jan 2015 | 2:05 pm
    Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin…
 
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    BLITZ | Blog

  • BLITZ Labs Blog has Moved

    Noah G
    19 Feb 2015 | 5:01 pm
    If you’ve been following BLITZ, you’ll notice that we’ve recently refreshed our website. At that same time, we’ve retired the BLITZ Labs, and moved our blot to blog.blitzagency.com If you’ve been subscribed to our RSS Feed in the past, you’ll want to point your RSS reader to the new RSS Url http://blog.blitzagency.com/rss.xml. If you were an Atom subscriber, you can use http://blog.blitzagency.com/atom.xml
  • The 2015 CES Digital Playbook: White Paper Release

    John Furnari
    22 Dec 2014 | 5:19 pm
    With January just around the corner, marketers in the consumer electronics space are gearing up for the gadget-filled hoopla of CES. While most of the time, effort, and resource investment is focused on making a splash in Vegas, we’re thinking about the broader conversation taking place globally. With 4 million mentions and 200,000 pieces of content created on digital channels last year, the challenges and opportunities are everywhere for brands aiming to have an impact at the big event. This week we’ve released The 2015 CES Digital Playbook – a dive into trends, thoughts, and tools…
  • Ayn Rand’s Digital Makeover

    Marketing Group
    10 Mar 2014 | 12:38 pm
    New Online Ecosystem to Bring Objectivism to Millennials IRVINE, Calif. (Mar. 10, 2014) — The Ayn Rand Institute (http://www.aynrand.org), a nonprofit organization dedicated to introducing the public to Ayn Rand’s novels, including The Fountainhead and Atlas Shrugged, and to her Objectivist philosophy of rational self-interest, today announced the launch of a new online ecosystem targeting Millennials, developed by leading digital agency BLITZ. This new effort brings Ayn Rand’s story and philosophy to life through an engaging, streamlined, cutting-edge digital experience –…
  • SeleniumGrabber: Use Selenium to screengrab a sitemap

    dsmith
    12 Apr 2013 | 1:12 pm
    Recently we needed to screen capture an entire website. There are plenty of tools around to capture the entire contents of an individual webpage, but there is not an easy way to capture a complete website. Since we are working to expand the use of Selenium in our QA process anyway, it was an obvious choice as it has the ability to script the capture of a webpage. Once installed, all you need to do the URL of your sitemap and the output directory. Download SeleniumGrabber
  • CES 2013 Offers Marketers New Everyday Connections with Consumers

    Ivan T
    18 Jan 2013 | 6:14 pm
    By Ivan Todorov, co-founder and CEO, BLITZ The most exciting innovations at CES this year push the boundaries of connectivity in remarkable ways. Opportunities for more contextualization of content, personalization of experience and a greater ability to capture meaningful data, promise a quantum leap in ROI for marketers with expertise in experience design and analytics. New display technologies and interfaces will allow us to contextualize content through seamless integration into everyday life. The ability to embed products directly into the digital ecosystem, and advances in augmented…
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    Rescue Marketing

  • Desperate for business?

    Mark Riffey
    2 Mar 2015 | 3:20 am
    Recently, I drove past a local shop advertising everything they sell at 50% off. While I don’t like to assume, it’s hard not to wonder if such a radical price cut is anything else but a desperate move to make sales that aren’t happening for the “normal” reasons. When an owner is desperate for business, (at least) two things often take place in an effort to turn things around: First, an assumption is frequently made that price is the reason they aren’t selling as much as they need or want to sell. While that is possible, it’s a situation that is easy…
  • Do you value your clientele?

    Mark Riffey
    16 Feb 2015 | 3:13 am
    Business demonstrate what they value through their behavior. Some businesses value what they do, those they work with and most of all, those they serve. They work hard for every lead. Every client. Every order. Every payment. They work to improve their craft every day. They learn from the best of their peers, while extracting and fine tuning strategies and tactics observed in other industries. They “over-communicate”. As a result, their clients have no doubt what’s going on during a sales process, an order, a refund, much less construction, manufacturing, delivery, repairs…
  • Looking to disrupt a market?

    Mark Riffey
    9 Feb 2015 | 3:53 am
    2015 is shaping up to be a big year in Montana for Startup Weekend. With the Billings event already under our belt and three more scheduled this year (Great Falls, Bozeman, Butte), lots of people are looking for startup ideas. One place that gets a lot of interest is “stodgy” established markets that are lucrative but neglected from a modernization and/or innovation perspective. It’s easy to point out markets whose former leaders felt things were good enough. Those markets now have to compete with Craigslist, Uber, Airbnb, SpaceX, Apple iTunes, Spotify, Netflix, Amazon,…
  • The Pace of Change

    Mark Riffey
    2 Feb 2015 | 5:13 am
    If things have seemed a bit frenetic in your business lately, you’re not alone. Many markets are experiencing a rapid rate of change – and in fact, the rate of change is accelerating. As a result, businesses, governments and even National Football League officials are struggling to keep up. For example, if you watched the Super Bowl Sunday night, you could see it happen on almost every play. The offense would go into a formation, the defense would react before the play started and the offense would react to that, again, before the play started – with the quarterback changing…
  • Planning for a strategic trade show

    Mark Riffey
    26 Jan 2015 | 5:25 am
    Last week, we discussed why you shouldn’t skip a trade show. During that conversation, I mentioned that you need to work trade shows strategically and with a plan. This week, I’d like to elaborate on what that means. In order to do that, let’s break down what happens at a trade show. Who attends a trade show? First, let’s consider who goes to a trade show, as that’s a critical piece in planning what you do. Attendees break down into two or three groups. You’ll have up and comers and newbies to the business of all ages. You’ll also have industry…
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    Adverblog

  • Hermès aerial ballet

    Bridget
    22 Feb 2015 | 8:46 pm
    This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris. On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection. The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement…
  • #FiftyShades of advertising

    Bridget
    11 Feb 2015 | 3:12 pm
    With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz. Durex has come to the party with a film declaring that reality is better than fiction. And Marmite is ready to let people have more fun with Marmite Body Paint.   Because why should toast have all the fun? #SpreadableAndEdible pic.twitter.com/P0LPcmClcJ — Marmite (@marmite) February 10, 2015 In the…
  • What a dancing traffic light can teach us about advertising

    Ana
    11 Feb 2015 | 11:38 am
    Humans are so ingenious at adapting to inconvenient situations that they are not often aware that they are doing so. Think vending machine. People need to bend down to get a can of soda, simply because it’s easier for the machine to use gravity to drop a can into a bin at our feet than to deliver it at a waist high into our hands. Machine wins, we lose. There’s a similar scenario with traffic lights. No one likes to wait at the red light. It’s boring to stare at the red hand or a motionless red figure for minutes at the time. Pedestrians would rather subvert it, run over a…
  • What’s the ROI of a @oneshow pencil?

    Bridget
    11 Feb 2015 | 1:40 am
    The One Show deadline is fast approaching – enter now at enter.oneclub.org.  Industry heavyweights lend their voice and humour to show the ROI of winning pencil Ted Royer, Droga5 : improved communication skills Nick Law R/GA : impress the natives David Lubars BBDO : get noticed Pum Lefebure, Design Army : make your peers jealous Jose Molla, La Communidad : we’re all winners Credits : The Martin Agency Design Army Hue&Cry Antfood music & sound design  
  • Droga5 takes cute to a new level with Friends Furever

    Bridget
    8 Feb 2015 | 2:59 pm
    Droga5‘s latest ad for Ad for Android is cuter than cute.  Unlikely animal pairings are used to celebrate the new Android brand platform “Be Together. Not the Same.” However, with record sales for Apple in the last quarter of 2014 (74.5 million iPhones) I wonder if cute will be cute enough for iPhone lovers to make the switch.
 
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    All You Need Is A Good Idea!

  • Give credit where it’s due

    Jay H. Heyman
    5 Mar 2015 | 7:31 am
    We will announce the winner of this year’s headline contest next Monday, March 9. And, as we have every year in the past, we will give full credit to the winning entry, within the limits of protecting his/her privacy. This, of course, as it should be; create something and you should get recognition for it. It is clearly and obviously the right thing to do. Which is why I do not understand why this ad for Cadillac has a blatant lack of accreditation for the quote that forms the entire ad. Even reading just the first few lines of this speech by Theodore Roosevelt, as you can see in this link…
  • Write a headline. Win my book.

    Jay H. Heyman
    19 Feb 2015 | 7:02 am
    (Photo credit: Wikipedia) Yep, it’s the annual “let’s see how good your ideas really are” contest. The ground rules are easy, the rewards—at least emotionally—enormous. Here’s the brief: You own a coffee company, Howards. The good, old-fashioned ground coffee in a can product. However, those new-fangled K-cup machines are starting to hurt your business. But you have no intention of following that path. You believe that coffee truly tastes richer and is more enjoyable when brewed in a coffee maker, rather than spewed from a small plastic cup. Your assignment, then, is to persuade…
  • No love for this Valentine’s Day ad

    Jay H. Heyman
    16 Feb 2015 | 7:45 am
    When I first saw this advertisement, I thought it was a good idea. I had never heard of chocolate flavored sparkling wine, but if there was any event that should be fitting for promoting it, it was indeed Valentine’s Day. But then I looked closer. And though the wine seemed interesting, in truth it was simply a sparkling red wine. Nothing wrong with that, but certainly not what I was led to believe. Yes, I think I get what they are trying to say; for Valentine’s Day, chocolate goes well with this wine and the occasion. But it now becomes borrowed interest, rather than a unique claim. They…
  • If you don’t know it’s wrong, how can you fix it?

    Jay H. Heyman
    12 Feb 2015 | 7:52 am
    (Photo credit: Wikipedia) When you know something you have written is incorrect, it is easy to fix. Use “too” instead of “to,” or “advice” rather than “advise” and hopefully you will catch your error. The real problem is, of course, that spell check can’t help you with mistakes like that. And if it seems right to you and you just don’t know that it’s wrong, why would you try to correct it? Same goes for figuring out your target audience, or what your one compelling marketing reason is, or what your actual acquisition costs are. If you think you know, if you think…
  • Four important writing tips

    Jay H. Heyman
    9 Feb 2015 | 7:23 am
    Basic writing (Photo credit: Wikipedia) My most recent blog, about the overuse of exclamation points (I fixed the broken link!), somehow led me to today’s post. The article discusses four basic writing principles you can use everyday; and using “principles” correctly gives it extra credibility to me. The major points are Show, don’t tell Simplicity is better than flowery Read a lot, learn from everything Focus by learning what not to do Among my favorite suggestions mentioned is “One of the really bad things you can do to your writing is to dress up the vocabulary.” Write like you…
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    Seth Godin's Blog on marketing, tribes and respect

  • Samples and shipping and more

    Seth Godin
    5 Mar 2015 | 8:31 am
    Here's an audio excerpt from the download/CD program I recently released via SoundsTrue as a fundraiser for Acumen. (Also on Amazon). I hope it resonates with you: Listen to The comparison trap from Leap First by Seth Godin Listen to Unleash the demos from Leap First by Seth Godin And, in response to many requests from people who love the fast (and sometimes free) shipping that Amazon offers, we've decided to now offer the two-pack of Your Turn on their site as well. (Click on "see all buying options" to get the 2 pack offer).  To get us off to a good start, it's discounted for…
  • The asymmetry of decay

    Seth Godin
    5 Mar 2015 | 2:01 am
    When things get a little better every day, we take the good news for granted. It takes almost no time at all for the improvement to turn into an expectation and for the expectation to be taken for granted. But when things decay, we can't stop thinking about the loss, extrapolating the pattern all the way to doom, and then living with that doom, long before it arrives. This is a bug in the system of our culture, but that doesn't mean we can't work to hack it. When we curate our media intake (and create our own) and when we decide what story to tell ourselves (instead of accepting the story of…
  • Labor unions in a post-industrial age

    Seth Godin
    4 Mar 2015 | 2:00 am
    The us/them mindset of the successful industrialist led to the inevitable and essential creation of labor unions. If, as Smith and Marx wrote, owning the means of production transfers maximum value to the factory owner, the labor union provided a necessary correction to an inherently one-sided relationship. Industrialism is based on doing a difficult thing (making something) ever cheaper and more reliably. The union movement is the result of a group of workers insisting that they be treated fairly, despite the fact that they don't own the means of production. Before globalism, unions had the…
  • The circus is coming to town

    Seth Godin
    3 Mar 2015 | 2:12 am
    Too often, we wait. We wait to get the gig, or to make the complex sale, or to find the approval we seek. Then we decide it's time to get to work and put on our show. The circus doesn't work that way. They don't wait to be called. They show up. They show up and sell tickets. When you transform the order of things, the power shifts. "The circus is going to be here tomorrow, are you going?" That's a very different question than, "are you willing to go out on a limb and book the circus? If you are, we'll come to town..." People respond to forward motion. Auctions are always more exciting than…
  • Stupid is the brand killer

    Seth Godin
    2 Mar 2015 | 2:00 am
    When you make your customer feel stupid, you've given him no choice. He needs to blame you. Some ways to make people feel stupid: Charge different prices at different outlets and shrug your shoulders when you get found out. Insist that the warranty ends precisely the day you said it would.  Give new customers a great discount for signing up, but tell long-term customers that they're out of luck. Make your expensive items less networked, less powerful and less reliable than your cheaper ones. Give your customers a product, idea or service that causes them to be ridiculed or shamed by…
 
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    Ogilvy Blog Aggregator

  • Breakfast@Ogilvy Newsroom

    26 Feb 2015 | 6:43 am
    La newsroom d’Ogilvy Paris s’illustre par la variété des formats et des contenus qu’elle délivre à des clients comme IBM « People for Smarter Cities », le magazine « Touchpoints » de l’assureur FM Global, la plateforme digitale de Nestlé Health Science ou encore le dispositif papier/digital Vision Patrimoine de la Caisse d’Epargne. D’autres projets d’envergure nationale et mondiale sont en phase de finalisation. Pour nourrir nos réflexions stratégiques et servir au mieux nos clients, nous complétons notre veille sur les contenus par des rencontres hebdomadaires…
  • How To Prepare for the End of YouTube Custom Gadgets

    23 Feb 2015 | 12:07 pm
    Google has announced that YouTube will no longer accept requests for new gadgets or gadget refreshes as of April 1, 2015, and all gadgets will be removed on December 31, 2015. The announcement is not very surprising, given YouTube’s continual move towards standardization across devices, a major miss in the past, as anyone trying to view a brand channel on a mobile device already knows. While there is time before the changes take place, it does require some planning. Here are 5 considerations to help you prepare for the transition: If your current contract with your custom gadget tech…
  • Proud blogueur

    23 Feb 2015 | 6:11 am
    Ce week-end, trois discussions aux périmètres très différents m’ont amené évoquer mon blog. J’ai eu besoin à chaque fois de m’y référer pour expliquer une réaction, un fait intime, un bout de mon histoire. Alors que, évidemment, personne ne me le demandait. Un peu comme si, tout à coup, ignorer que j’avais un blog revenait à ignorer une part importante de qui j’étais… je suis. Pourtant, pendant 10 ans, je n’en ai pas parlé dans la vraie vie, de mon blog. Jamais un mot sur son contenu. J’y ai juste écrit plus…
  • What Coke Can Teach McDonald’s About Love

    17 Feb 2015 | 10:16 pm
    I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should.  It’s bold, innovative, and takes a stand.  McDonald’s believes we should be nicer to each other and have a little more fun. What could be a better brand message than that? Unfortunately, customers are most definitely NOT lovin’ it … particularly the public humiliation that accompanies “winning” the chance to do a dance or hug a stranger as payment for your $1 Egg McMuffin.  It…
  • Batkid, Bollywood and the Rise Of Everyday Stardom

    13 Feb 2015 | 11:52 am
    On the morning of November 15, 2013, most of San Francisco woke up with no idea that their city was about to be saved by a superhero.  The fact that this particular superhero happened to be less than four feet tall and was only five years old were details most of the city would only learn after his heroics would go viral for millions of people to watch unfold online in real time. Months earlier as a kid being treated for leukemia, Miles Scott told the Bay Area chapter of the Make-A-Wish Foundation the one thing he wanted–to be Batkid. To make it happen, a team from the nonprofit started…
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    Marketing.fm

  • Building the Sales Machine Event: Bryan Rutcofsky from Yext

    info@marketing.fm (www.Marketing.fm)
    18 Feb 2015 | 8:39 am
    We recently hosted another Building the Sales Machine event at Foursquare HQ and it was great to see so many people working on building sales and revenue from NYC and other great places. A big thanks to Bryan Rutcofsky from Yext for coming out for a great Q&A session about the early days, and getting tactical for the audience about how to build and retain a sales team. We covered a broad range of topics including; Validating a sales model Going from 1 salesperson to 2 and scaling up When the right time to outsource a sales team Where to spend time Deciding who to sell to What sets top…
  • The startup accelerator application process

    info@marketing.fm (www.Marketing.fm)
    8 Dec 2014 | 5:12 am
    One piece of advice I have found helpful to new founders is going through the application process for startup programs.  Whether an accelerator, incubator, launch, or other flavor of program helpful to early stage startups – almost all of the application processes are incredibly helpful.  The goal of course is to have ready and willing founders ready to join the program, but not everyone should.  I will leave the why vs. why not to another post, but the application process itself can help founders get on the same page and outline the vision for their company. The obvious programs…
  • Building The Sales Machine Event: Bryan Rutcofsky VP of Sales SMB – Yext

    info@marketing.fm (www.Marketing.fm)
    5 Dec 2014 | 10:51 am
    Our next Building the Sales Machine event is happening and this time I am happy to welcome Bryan Rutcofsky from Yext. These events are open to anyone who is building the sales and revenue machine at a startup and wants to hear from others in their position, meet like minded people, and solve real problems. Bryan has been working at Yext since the beginning and we are going to spend time talking about selling to SMBs and partners relevant to their business   As with other events the format is; 1/3 Networking and coming up with questions for Bryan 1/3 Myself and Bryan talking about what…
  • Tools I use: 1Password

    info@marketing.fm (www.Marketing.fm)
    29 Oct 2014 | 5:40 pm
    A few years ago I took the plunge and started using 1Password for all my passwords and logins. At first I thought outfitting all my devices was expensive, but given the time savings its well worth it. The pricing model has changed slightly and the folks behind this amazing software, AgileBits, have even done free giveaways. In a nutshell 1Password is a password management tool that keeps all your login credentials safe. You can use it for many different things including managing identities, credit cards, and other important info you want to keep secret. I use a desktop version of the…
  • The Consolidating Cloud (or intercepting user behavior)

    info@marketing.fm (www.Marketing.fm)
    28 Oct 2014 | 7:31 pm
    The recent changes announced by Google to let folks using Gmail to have the ability to email people in G+ got me thinking. This is not the first time Google, or anyone else for that matter, has attempted to intercept user behavior to change workflow. It’s all about winning the “default” game and gaining market share in any way possible. A real life example; For the past few years I have been using CloudApp as a handy OSX utility to easily capture screen shots to the cloud, automatically copy them to my clipboard, and have a record of them for the future.  Great tool!
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    Hard Knox Life

  • Travel is an opportunity to nurture your network

    Dave Knox
    27 Feb 2015 | 8:37 am
    2015 is shaping up to be one of those years where I am spending more time than I’d like as a patron of Delta Airlines and Starwood Hotels.  In fact, as I write this I am in the Delta Sky Club at LaGuardia in the middle of trips to New York City and San Francisco.  As I was catching up on my Instapaper reading, I came across John Battelle’s post of “Your Network Transcends Time – Care For It.”  John perfectly captured two conversations that I have had in the recent weeks, one with a colleague at Rockfish and the other a friend who asked how I spend my time at…
  • How To Stand Out When Applying To The Brandery

    Dave Knox
    9 Feb 2015 | 5:15 am
    Did you know that getting into a top tier startup accelerator is actually statistically more difficult than getting into Harvard? For its Class of 2018, Harvard accepted around 5.9% of their 34,000 applicants. In 2014, The Brandery accepted half that percentage with <2.5% of applicants being offered a spot in the program (a number we consistently see with other top-ranked peer programs). So what should a founder do in order to get their application to stick out? After reviewing thousands of applications over our five previous classes, here are a few best practices I have seen work to help…
  • Never Stop Fighting ‘Til The Fight Is Done

    Dave Knox
    20 Oct 2014 | 6:29 am
    Hanging on my office wall is one of my favorite prints that I bought a few years ago in Chicago.  It is a quote from the movie The Untouchables that reads: “Never Stop Fighting ‘Til The Fight Is Done” That quote has come up in at least three conversations this past week as I talked with people about what makes an entrepreneur succeed.  Through five classes at The Brandery, we have seen nearly 50 startups come through our doors with our fair share of successes and failures.   And while it is tough to point out one thing that separates the companies that make it from the…
  • The Truth of Selling to Brands vs Agencies

    Dave Knox
    14 Oct 2014 | 6:15 am
    One of the constant questions that I see startups wrestle with is how to think about the selling process of brand marketers vs their agency partners.  Frankly it is a question that does not have clean cut answer.  But, it is a question that I think I am well positioned to at least help with since over my career I have spent two-thirds of my time on the brand side (P&G) and one-third on the agency side (Rockfish).  So how should startups handle the brand vs agency debate?  In my eyes, there is not a single answer but instead several questions that a startup should consider as they…
  • Don’t Bet Against The Midwest

    Dave Knox
    9 Oct 2014 | 12:26 pm
    If I was to share the following facts with you, what part of the US would you think I’m talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for over $1 Billion.  In total, these 52 companies represent over $140 Billion of aggregate shareholder value 1 day car drive to 60% of the US population While the headline of this post obviously gives it away, most people would see these figures and think…
 
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    David Meerman Scott - Web Ink Now

  • When Venture Capitalists Are Worth Much More Than Their Money

    3 Mar 2015 | 11:52 am
    In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up. And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.
  • From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars

    23 Feb 2015 | 7:21 am
    Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice. The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
  • Marketing Lessons from Miley Cyrus on #SNL40

    19 Feb 2015 | 1:34 pm
    I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
  • Stonyfield Yogurt is Too Plain Vanilla

    11 Feb 2015 | 10:34 am
    Quick. What’s different between these two different packages of Stonyfield yogurt? If you’re like me, they look identical at first glance.
  • Photographs of Real People Work Better than Inane Stock Photos

    3 Feb 2015 | 9:56 am
    Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality.  A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
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    EmailKarma.net

  • First Major Notice of Violation for CASL

    Matt V - @emailkarma
    5 Mar 2015 | 1:04 pm
    The CRTC released their first significant notice of violation (NOV) under the Canada’s Anti-Spam Legislation (CASL) today, issuing a $1.1 Million fine against Compu-Finder. The NOV outlines the fines are the result of sending large amounts of Unsolicited Commercial Electronic Messages (CEM) without a functional unsubscribe. Compu-Finder has 30 days to respond to this NOV, and can pay the fine or enter an undertaking with the CRTC to address these violations. This is the second time the CRTC has noted that thanks to the information in the Spam Reporting Center (SRC) they have been able…
  • OTA Releases Unsubscribe Study

    Matt V - @emailkarma
    17 Sep 2014 | 12:01 pm
    It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link” still seems to march on. To compare and test this theory the Online Trust Alliance (OTA) has started reviewing large commercial senders to verify that they are taking the needed steps to properly allow email recipients to stop further communications of types of communications. Consumers understand that subscribing to an email…
  • CASL – Three Weeks Later

    Matt V - @emailkarma
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matt V - @emailkarma
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matt V - @emailkarma
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
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    Online Marketing Blog - TopRank®

  • 5 Tips for Digital Marketing Newbies to Survive and Thrive

    Alexis Hall
    5 Mar 2015 | 3:00 am
    Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie. Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never heard of was flying fast around me (what did a Panda have to do with marketing and what was a MQL?). I felt both intimidated and impressed by the smarts, expertise and experience of those around me. And I remember thinking, would this ever be me? Since then, TopRank Marketing…
  • 20 B2B Content Marketing Examples and Case Studies for 2015

    James Anderson
    4 Mar 2015 | 2:55 am
    We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water. If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.
  • Interview: Sonia Simone of @Copyblogger Media #authority2015

    Lee Odden
    3 Mar 2015 | 5:39 am
    I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better relationships with customers. At the Authority Rainmaker conference, you’ll be able to see her presentation, “Dr. Evil’s Guide to Landing Page Design”. In this interview, Sonia shares what authority means to…
  • Content and SEO Beyond Marketing – Optimized Digital Communications

    Lee Odden
    2 Mar 2015 | 5:44 am
    Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created…
  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
 
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    Ads of the World™

  • Lidl UK: The Little Pub

    ivan
    5 Mar 2015 | 4:53 pm
    Advertising Agency: TBWA\London, UK Chief Creative Officer: Peter Souter Executive Creative Director: Jeremy Carr Creative Director: Paul Weinberger Creatives: Ben Fallows, Matt Deacon Agency planners: John Lowery, Jenna Hoyle Agency account team: Chris Spenceley, Olivia Logue, Celia Dehnert, Ed Morris Creative Producer: Stuart Davis TV Producer: Natalie Spooner Production Company: Rogue Films Director: Sam Cadman Production Co Producer: Kate Hitchings Edit Facility: The Whitehouse Editor: Mark Burnett Post Production Facility: Electric Theatre Collective Lead flame op: Paul Wilmot Colourist:…
  • Mottumars: Save Your Ass

    ivan
    5 Mar 2015 | 4:46 pm
    Every year in March there is a cancer awareness program in Iceland aimed at men called "Mottumars", similar to the "Movember" month. This year a stellar cast of Icelandic actors dance their asses off to promote colon cancer awareness. Advertising Agency: Brandenburg, Reykjavík, Iceland Creative Director: Ragnar Gunnarsson Art Director: Hrafn Gunnarsson Copywriters: Bragi Valdimar Skúlason, Haukur Viðar Alfreðsson Illustrator: Þorvaldur Sævar Gunnarsson Directors: Samuel & Gunnar Published: March 2015
  • Toldos Vila Velha Awnings: Sun

    ivan
    5 Mar 2015 | 4:40 pm
    Advertising Agency: MP, Vila Velha, Brazil Creative Directors: Mônica Debbané, Gustavo Mendonça Art Director: Daniel Galvão Copywriter: Rodrigo Pegoretti Illustrator: Daniel Galvão Published: January 2015
  • Toldos Vila Velha Awnings: Rain

    ivan
    5 Mar 2015 | 4:39 pm
    Advertising Agency: MP, Vila Velha, Brazil Creative Directors: Mônica Debbané, Gustavo Mendonça Art Director: Daniel Galvão Copywriter: Rodrigo Pegoretti Illustrator: Daniel Galvão Published: January 2015
  • Cancer Research UK / Race for Life: Pink Army

    ivan
    5 Mar 2015 | 4:33 pm
    Advertising Agency: Mother, London, UK Director: The Sacred Egg Production Company: Riff Raff Producer: Sonya Sier Editor: Sam / Big Buoy Post: MPC Sound: 750mph DOP: Benjamin Todd Sound Editor: Sam Robson
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    adland.tv - all the adnews not fit to print

  • BrokerLink - Satellite - (2015) :15 (CANADA)

    Jordan LJ Finlayson
    5 Mar 2015 | 2:57 pm
    Agonizing over that tiny dent on your car? You’ve got nothing on this guy. In a new 15-second spot for BrokerLink, a bearded suburbanite has is prized SUV crushed by falling space debris and a decrepit satellite. Country:  Canada Commercials:  Business & finance Read more about BrokerLink - Satellite - (2015) :15 (CANADA) Add new comment
  • Mecal 2015 "Virile Film" (2015) 1:44 (Spain)

    kidsleepy
    5 Mar 2015 | 1:44 pm
    To showcase Mecal 2015's Barcelona International Short and Animation festival, snoopbarcelona created the most virile film ever. That's right. Virile. Country:  Spain Commercials:  Entertainment Read more about Mecal 2015 "Virile Film" (2015) 1:44 (Spain) Add new comment
  • McDonald's asks Ex Cops to play SXSW for free. Ex Cops smack them down.

    kidsleepy
    5 Mar 2015 | 1:24 pm
    Ex Cops are a pretty awesome band. McDonald's asked them to play SXSW for free. You know. For the exposure. McDonalds. Who has made bazillions, by selling bazillions of food, and is sponsoring SXSW, doesn't have money to pay the band. My retort would have been, "If a global fast food company already knows who we are, we don't need the exposure." Instead, they wrote this long Adland:  Big Tech Read more about McDonald's asks Ex Cops to play SXSW for free. Ex Cops smack them down. Add new comment
  • Khuli Cana "9 shots" (2015) 4:00 (South Africa)

    kidsleepy
    5 Mar 2015 | 9:25 am
    Khuli Chana’s is a South African hiphop star who was shot in a case of mistaken identity back in 2013. He sustained some injuries. Country:  South Africa Commercials:  Entertainment Read more about Khuli Cana "9 shots" (2015) 4:00 (South Africa) Add new comment
  • Fernet Branca "The Bitter Voucher" (2015) 1:00 (Denmark)

    kidsleepy
    5 Mar 2015 | 8:52 am
    This amusing spot for Fernet Branca pulls double duty by positioning the liquor as being a true work of art, while at the same time, living up to its life is bitter tagline. Country:  Denmark Commercials:  Drinks & Alcohol Read more about Fernet Branca "The Bitter Voucher" (2015) 1:00 (Denmark) Add new comment
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    Russell Davies

  • The day the rabbits died

    russell davies
    5 Mar 2015 | 10:47 am
    Somewhere around the end of February my Nabaztag rabbit stopped doing the only thing it did any more - announcing the time in odd, amusing ways, in a strange English accent. It was an act any of you could have built with a couple of line of javascript and a voice over artist but it felt different because it was embedded in a plastic rabbit. And, although I didn't notice straight away the sound of the Nabaztag not doing anything because one a routine failure faded into the sound of the Nabaztag not doing anything because they'd switched the servers off and I noticed it had died and I…
  • Lord Street Cafe in the Gardens, Southport

    russell davies
    4 Mar 2015 | 3:16 am
  • The Promenade, Southsea

    russell davies
    3 Mar 2015 | 3:10 am
 
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    Marketing & Strategy Innovation blog

  • Fixing Predictive, Making Anticipatory Work

    admin
    28 Feb 2015 | 1:56 pm
    Thanks for coming along… to refresh your memory: three part series ·         Fixing The Suckiness of Predictive Analytics ·         Introducing Anticipatory Analytics Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban Kolskypredictive analysisdatadata analysistechnology
  • The Difference Between Management and Leadership

    admin
    27 Feb 2015 | 2:01 pm
    Reading John Kotter's 'Leading Change', he makes the point that many organisations conflate management with leadership, yet they are far from being the same thing: Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Neil Perkinmanagementleadershiporganisational change
  • Brand Experience Brief: Best Buy

    admin
    27 Feb 2015 | 1:14 pm
    This Brand Experience Brief covers Best Buy. I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: brandsbrandingbrand experiencesBest BuyDenise Lee Yohnretail design
  • Two Interesting Article in the UK's Sunday Press about Ageing

    admin
    26 Feb 2015 | 1:29 pm
    A couple of weeks back I contributed to an article being written by Anna Hart for Stella magazine that is part of the Sunday Telegraph. The questions that she sent me were unusual in that they were very thoughtful. I am not trying to be nasty to journalists but often the questions are predictable and have been covered endless times before. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudageingagegenderbehaviour
  • Be Awesome, from First Impression to Last, and More – Roger’s Pick

    admin
    25 Feb 2015 | 10:14 am
    Feed your brain with this batch of recommended reading: Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyweb resourcesneuromarketingneuroscience
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    mobileStorm » Digital Marketing Blog

  • Global Mobile Marketers Reaching Record Number of Consumers on iOS

    Mobile Marketer
    4 Mar 2015 | 5:00 am
    iOS is fast becoming a major contender to the global mobile crown in terms of device shipments and mobile OS proliferation. New data from Gartner published just yesterday indicates that worldwide sales of smartphones to end users had a record fourth quarter of 2014 with an increase of 29.9 percent from the fourth quarter of 2013 to reach 367.5 million units. In the process, Samsung lost the No. 1 spot to Apple in the global smartphone market in the fourth quarter of 2014 — a position Samsung retained since 2011. In 2014, sales of smartphones to end users totaled 1.2 billion units, up…
  • Searches on Mobile? All the Smartphones Are Doing It These Days

    Mobile Marketer
    2 Mar 2015 | 5:00 am
    Mobile is grabbing a bigger share of everything these days — including searches. News just out from research firm Merkle I RKG shows that mobile upped its share of paid search clicks 6 percent in North America between Q4 2013 and Q4 2014. That’s a boost from a third of searches to almost 40 percent. The increase, noted the company, was the result of smartphones, “which accounted for more than one-fifth of clicks in Q4 2014, up from 16 percent during the same period the year prior.” “Meanwhile, after rising 2 percentage points between Q4 2013 and Q1 2014,…
  • Are Retailers Really Minding the Store? Report Says Tech Adoption Too Slow, Multichannel Needed

    Mobile Marketer
    25 Feb 2015 | 5:00 am
    North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile. “The most common mcommerce feature among retailers surveyed was a digital catalog, which 58 percent of respondents currently had—though 32 percent said theirs needed improvement,” according to eMarketer. “The No. 2 feature was product info like price and location, which 57 percent of retailers had—but in this case,…
  • Mobile Driving Loyalty to Loyalty Programs

    Mobile Marketer
    18 Feb 2015 | 5:00 am
    Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty programs — an increase of 26 percent since the firm’s last census in 2013. With mobile-based loyalty and rewards programs exploding in availability and acceptance, these numbers are poised to dramatically escalate throughout the remainder of the decade. The report on the scope of U.S. customer rewards programs shows…
  • 63% of Small Businesses Have Finally Gone Digital

    Mobile Marketer
    16 Feb 2015 | 5:00 am
    Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results to show for their efforts. “The small business landscape is one that is always changing,” reads the intro to a report summary of Vistaprint’s newest Small Business Digital Trends survey. “What’s true of this intrepid group one year may take an unexpected turn the next. So it’s always fascinating to…
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    Best Cell Phone Plans

  • Best AT&T Cell Phone Plans Introducing Rollover Data Plan

    Hassan
    13 Feb 2015 | 1:24 pm
    AT&T announced a program that allows customers to carry unused data from one month to the next, but it's not as simple as it sounds. This is how these rollover data plans really work. AT&T's New Rollover Data Plan AT&T Rollover Data Plan AT&T rollover plan seems more attractive at first because there is no minimum amount of web data required. You only need to have an AT&T
  • Verizon Cell Phone Plans Upgrade

    Hassan
    5 Jan 2015 | 9:12 am
    Verizon Wireless is the biggest cell phone carrier in the United States, with more than 100 million members. In late 2010 they become the second U.S company to release a LTE network, and currently operate the nation’s largest LTE network. They also launched VoLTE service in mid 2014, which allows for HD video calling and video calling in network. Verizon offers 2 options which are
  • Sprint Offers a Half-Price Deal for Verizon, AT&T Users.

    Hassan
    22 Dec 2014 | 5:50 am
    Sprint will charge existing Verizon or AT&T customers half of their previous rates if they switch their service to Sprint. Sprint Half-Price Deal Sprint has introduced an offer for AT&T and Verizon customers planning to make the skip to a cheaper deal. Sprint will provide new users coming from Verizon or AT&T carrier unlimited text, talk and data (similar amount of sharable data as
  • Compare Cell Phone Carriers

    Hassan
    18 Nov 2014 | 6:54 am
    So you're willing to get a new cell phone, but you're confused which service provider to choose. Choosing a service provider can be hard, there are actually several plans to utilize, and sometimes it is just not clear regarding which service is providing the best plan. We've placed exactly what each company is offering when it comes to shared plans and individual plans, here is a quick
  • Smartphone Without Data Plan From Virgin Mobile

    Hassan
    3 Nov 2014 | 5:33 am
    Virgin Mobile announced new cell phone plans, including a $20 monthly option that restricts data offer to Wi-Fi only. Virgin Mobile New Plans : Smartphone Without Data Plan Smartphone without Data Plan When you have a Smartphone at one of the big 4 providers, you are likely required to have a data plan, which usually charges around $30 a month. Virgin Mobile is presenting a $20 new
 
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Getting started with professional law firm marketing

    Toronto Marketing Blog
    24 Feb 2015 | 9:18 am
    Law firms have moved on from asking whether or not they should be marketing.  They are marketing.  Today, law firms have websites, blogs, social media pages, brochures, newsletters and more.  Some even have formal logos and taglines. But they're not all enjoying the success that they are seeking.  So, the question has changed from should I market my law firm to how can I better market my law firm?  As part of an ongoing exploration of the answer to this question, here is the second installment of our law firm marketing video series,…
  • Setting the stage for a business retreat

    Toronto Marketing Blog
    23 Feb 2015 | 6:00 am
    Setting the stage for a business retreat was previously published in The Bottom Line, Government / Compliance, March 2015.It's the rare accounting firm that's had a great experience with a retreat. But, for those few and far between firms, the event holds a sacrosanct position on the calendar.  Partners look forward to it long in advance, knowing full well the additional commitment and responsibility they’re assuming.  The vast majority of accounting firms do not share this experience.  While some may have dabbled with the concept – often landing somewhere between a work…
  • 5 Things law firms need to know about marketing

    Toronto Marketing Blog
    19 Feb 2015 | 5:44 pm
    I was recently interviewed on 5 things law firms need to know about marketing by Garry J. Wise of Wise Law Office, Wise Law Blog and SlawTips. This is the first installation of our law firm marketing video series.  A  summary of our discussion is also available at SlawTips.   - Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law firms are invited to learn more about our Toronto-based, law firm marketing and legal business development services
  • Shifting loyalty from individuals to the firm- A case study

    Toronto Marketing Blog
    16 Dec 2014 | 8:07 am
    Hairdressers are notorious for fiercely protecting their clients (at least from a woman's perspective). So, if you go to 'Sam', you're perceived as Sam's client, not Sam's salon's client. But after decades of salon jumping, I stumbled on one that had the courage and imagination to turn this expectation around.The Curly Hair Institute did something most salons are afraid to do... Read more.- Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law, architecture, accounting, consulting, medical and other professional practices are invited to learn more about…
  • Why bother blogging on LinkedIn?

    Toronto Marketing Blog
    2 Dec 2014 | 12:30 pm
    Bloggers, there's a new kid in town. LinkedIn is opening up its blogging platform to all members. The question is, should you bother using it if you already have a blog?After some hemming and hawing, I finally found a reason why to bother... - Sandra Bekhor, TorontoPresident, Bekhor Management Small to mid-sized law, architecture, accounting, consulting, medical and other professional practices are invited to learn more about our Toronto-based, marketing services.
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    David Airey

  • Marginalising creativity

    David Airey
    25 Feb 2015 | 1:36 am
    Paul tweeted: Some reasons why graphic designers started calling themselves ‘creatives' https://t.co/XFb68274B6 ~@DavidAirey @Graeme_Smyth — Paul Bailey (@paulmarkbailey) February 24, 2015 The truth is, there’s never a good reason for designers to call themselves “creatives,” as if no other profession has the capacity to show creativity. Paul agrees, of course. He’d already written this.
  • Run a holiday

    David Airey
    24 Feb 2015 | 2:46 am
    Oli + Josie came up with a brilliant idea to link the Virgin brands. “Every mile you run in Virgin Active gyms earns you an airmile with Virgin Atlantic.” It’s not limited to Virgin, either. Any airline could partner with a gym, or a manufacturer of electronic gym equipment. A little extra fitness motivation is no bad thing. See what else Oli + Josie have been up to. They’re on Twitter, too, @olifrosty and @JosieShedden. Via CR Blog. Related elsewhere: Who designed the Virgin logo?
  • Two Hulls

    David Airey
    14 Feb 2015 | 6:03 am
    Brian MacKay-Lyons of MacKay-Lyons Sweetapple has been awarded the 2015 RAIC Gold Medal for his body of architectural work. The Gold Medal is the highest honour the Royal Architectural Institute of Canada (RAIC) can bestow, recognising “a significant and lasting contribution to Canadian architecture.” The Two Hulls house stood out from Brian’s portfolio, built on the Nova Scotia coastline in 2011. It’s a full-time home for a family of four, with a “day pavilion” for living and a “night pavilion” for sleeping. “This is a steel frame house, with a wood skin. Its white,…
  • Ije Nwokorie on branding

    David Airey
    5 Feb 2015 | 5:51 am
    Thoughts on branding from Ije Nwokorie, global CEO of Wolff Olins. “I don’t consider that there is [a process]. There are principles and philosophies about it. Ultimately it’s about the connection between human beings and organisations that want them to buy something from them, adopt something, use something, achieve some kind of action. The exchange has to be fair on both sides, and the brand will collapse if [either] is opaque or taking advantage of the other.” I agree that there isn’t a branding process. Branding is too broad a term. But to be more specific, there is a process…
  • The craft of neon sign-making

    David Airey
    21 Jan 2015 | 6:50 am
    Mike Heist has been working in the neon industry in Portland, Oregon for 30 years. A master in his craft, Mike is responsible for the bending of some of the city’s most iconic signage. 10 SECONDS is a short film by The Pressure about work, happiness, and Mike’s insight into the amazing process of handmade neon signage. I caught this explanation in the Vimeo comment thread: “That part in the end is Mike adding a drop of mercury. The electricity heats the mercury, which turns it into a vapor form (what Mike calls the equivalent of a ‘million tiny mirrors’), and that is what makes…
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    adland.tv - all the adnews not fit to print

  • BrokerLink - Satellite - (2015) :15 (CANADA)

    Jordan LJ Finlayson
    5 Mar 2015 | 2:57 pm
    Agonizing over that tiny dent on your car? You’ve got nothing on this guy. In a new 15-second spot for BrokerLink, a bearded suburbanite has is prized SUV crushed by falling space debris and a decrepit satellite. Country:  Canada Commercials:  Business & finance Read more about BrokerLink - Satellite - (2015) :15 (CANADA) Add new comment
  • Mecal 2015 "Virile Film" (2015) 1:44 (Spain)

    kidsleepy
    5 Mar 2015 | 1:44 pm
    To showcase Mecal 2015's Barcelona International Short and Animation festival, snoopbarcelona created the most virile film ever. That's right. Virile. Country:  Spain Commercials:  Entertainment Read more about Mecal 2015 "Virile Film" (2015) 1:44 (Spain) Add new comment
  • McDonald's asks Ex Cops to play SXSW for free. Ex Cops smack them down.

    kidsleepy
    5 Mar 2015 | 1:24 pm
    Ex Cops are a pretty awesome band. McDonald's asked them to play SXSW for free. You know. For the exposure. McDonalds. Who has made bazillions, by selling bazillions of food, and is sponsoring SXSW, doesn't have money to pay the band. My retort would have been, "If a global fast food company already knows who we are, we don't need the exposure." Instead, they wrote this long Adland:  Big Tech Read more about McDonald's asks Ex Cops to play SXSW for free. Ex Cops smack them down. Add new comment
  • Khuli Cana "9 shots" (2015) 4:00 (South Africa)

    kidsleepy
    5 Mar 2015 | 9:25 am
    Khuli Chana’s is a South African hiphop star who was shot in a case of mistaken identity back in 2013. He sustained some injuries. Country:  South Africa Commercials:  Entertainment Read more about Khuli Cana "9 shots" (2015) 4:00 (South Africa) Add new comment
  • Fernet Branca "The Bitter Voucher" (2015) 1:00 (Denmark)

    kidsleepy
    5 Mar 2015 | 8:52 am
    This amusing spot for Fernet Branca pulls double duty by positioning the liquor as being a true work of art, while at the same time, living up to its life is bitter tagline. Country:  Denmark Commercials:  Drinks & Alcohol Read more about Fernet Branca "The Bitter Voucher" (2015) 1:00 (Denmark) Add new comment
 
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    Greg Verdino's Marketing Blog

  • The Discovery of Water

    Greg Verdino
    12 Feb 2015 | 7:51 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • White Collar Robots and the Future of Work

    Greg Verdino
    26 Jan 2015 | 9:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • A Visual Orientation to Digital Transformation

    Ian Patterson
    22 Jan 2015 | 3:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Trends for 2015

    Greg Verdino
    5 Dec 2014 | 8:31 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Three Truths About Today’s Digital Economy

    Ian Patterson
    27 Oct 2014 | 4:01 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • The Sum of All Your Social Media

    Gavin Heaton
    26 Feb 2015 | 11:47 pm
    What happens when two of your social media friends get together? Well, this week Sum All, the social media dashboard and Buffer, the social media management tool, hooked up to share some salacious social data. By working together they were able to compare the the effectiveness of posting frequency. And they came up with some pretty interesting insights. For those who are active on social media, the recommendations may come as a surprise. After all, it’s easy to schedule or post  multiple updates to run WITHIN AN HOUR – not just across the course of a DAY. But it seems for the most part,…
  • How IBM and AusOpen Tennis are rethinking the “sportacular”

    Gavin Heaton
    17 Feb 2015 | 2:55 pm
    The spectacle is not a collection of images, but a social relation among people, mediated by images. — Guy DeBord, Society of the Spectacle One of the most transformative trends of the last decade has been the shift from inside-out to outside-in thinking. It can be applied to almost any industry or area of expertise. Think, for example, about technology innovation. Up until recently, new ideas and inventions were the province of internal business and technology teams. Research and development funds and resources would be sunk into various teams and programs – some official and others…
  • The True Value of Social Business is Still to be Unlocked

    Gavin Heaton
    17 Feb 2015 | 4:54 am
    Realising the value of any business initiative – especially when it involves some form of transformation or change management – can take months or even years. In fact, the benefits of some changes can continue to accrue for decades. Little wonder then, that business is taking time to bring its social media / social business programs to account. After all, it’s not just about allowing Facebook access through the firewall and launching a new Fan Page. For business to generate value from their investments in social initiatives, integrated programs need to be rolled out across five…
  • Rethinking Marketing: From Media to Experience

    Gavin Heaton
    16 Feb 2015 | 4:35 pm
    In the marketing industry, we have been talking, writing and even creating a shift in the way that we do business for over a decade. Early blogs and (what is now called) social media provided an inkling into where the shift was going – away from paid media into “owned” and “earned” media. This was a difficult, but relatively understandable transition because we were essentially talking the same language – the language of media. Accordingly we shifted from media planning and strategy towards “content planning and strategy” – we were still talking about the same processes…
  • Marketing and Dating: How to Get a Date by the Numbers

    Gavin Heaton
    15 Feb 2015 | 5:36 pm
    Dating is big business. There are generic dating sites designed to help you find a date, a life partner or someone just to hang out with. There are also incredibly focused dating sites that are designed to introduce you to other people who have the same particular passions and interests as you. Maybe you are looking for a “sea captain” or perhaps you just hate it when Movember finishes and need to sate your passion for the tache. Whatever the case, if you look hard enough you’re bound to find a dating site designed just for people like you (yes, you crazy cat lady). In many ways, the…
 
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    Experience: The Blog

  • The CX Pyramid: Why Most Customer Experience Efforts Fail

    Augie Ray
    2 Mar 2015 | 6:16 am
    It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently published a study indicating that 81% of organizations have seen their Customer Experience Management (CXM) initiatives fail in the last three years.The problem is that most companies view Customer Experience as a program and not a purpose--something to be assigned to a couple of employees while the rest of the company goes about its business improving…
  • The Award for Best Social Media Management Software Goes To...

    Augie Ray
    22 Feb 2015 | 12:53 pm
    While many in the social media business hang on every Gartner Magic Quadrant or Forrester Wave, doesn't this seem a rather unsocial way to evaluate social solutions? Sure, those research firms do a very thorough and objective job of assessing the platforms, but their approach is akin to the Golden Globes (which only has 93 voting members) in an era when million of reviews can be found on sites like Rotten Tomatoes, Yelp and TripAdvisor.For a more social perspective on the strengths and weaknesses of Social Media Management Software (SMMS), TrustRadius has released its free report of…
  • Social Media Is A Customer Channel Before It Is A Marketing One

    Augie Ray
    17 Feb 2015 | 11:34 am
    Most companies still have no idea how to make social media work for them. They know consumers spend 50% of their online media time with social networks, microblogs and blogs. And they know social media professionals have been promising a new age of brand-building power via engagement and content. But they also know brand engagement is dropping and 85% of CMOs cannot validate a quantitative return in social media.There is a serious disconnect between the promise of social media and what it is delivering for brands, and it can be explained in one simple sentence: Social media is…
  • Yes, the Sharing Economy is About Sharing

    Augie Ray
    8 Feb 2015 | 8:00 am
    photo credit: via photopin (license)There has been a lot of buzz and disapproval around the word "sharing" in the term "Sharing Economy." While there is plenty to criticize (and praise) about the concept of the sharing economy, I get tired of people disparaging the idea simply because of its label. Call it the Sharing Economy; call it the Collaborative Economy; or call it the Aardvark Economy--it will make no difference in the growing trend of collaborative consumption and commerce that is changing the way consumers acquire and use goods and services. Today, people are picking on the…
  • How To Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

    Augie Ray
    30 Jan 2015 | 9:40 am
    Every year, brands roll out the big social media guns on Super Bowl Sunday. And every year, a brand or two get a touchdown, most brands are largely ignored, and some end up investing time and effort in poorly conceived strategies that give those brands a notch in the "Loss" column. This post may be too late, since brands that intend to engage in "real-time marketing" (RTM) this Sunday have been preparing for months. In some respects, even before the kickoff or the first Super Bowl tweet, the die is already cast--the libraries of tweets, posts and images are all awaiting the…
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    The Future Buzz

  • 4 Steps to Measuring What Matters Most

    Adam Singer
    10 Feb 2015 | 9:43 am
    The following is my latest Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here.While most brands have a digital measurement plan in place, it’s never a bad idea to take a fresh look at how you measure to determine if your approach is as strong as it can be. Even the best plans need realignment and there’s never a bad time to accomplish this. So I was excited that our team at Google recently published a brand-new guide for marketers to understand, and measure, what matters most.This is especially important because as the digital…
  • Ditching Your Commute Qualified: Worth ~$40K / Year In Happiness

    Adam Singer
    21 Jan 2015 | 10:23 am
    5 years ago when I left Minneapolis to move to San Francisco, I went car-free and documented how even after a short time period I found the experience completely transformative for my life in a positive way. As positive if not more so than ditching cable TV or getting better and more consistent exercise.Since then, I’ve shared several pieces of research indicating how your commute is causing unhappiness in a way you will never normalize against. This post shares more details + actual data, but it’s easily summarized in this graph:So as someone who has been advocating a…
  • 3 Tools To Ensure Your Analytics Implementation Is Setup Right

    Adam Singer
    5 Jan 2015 | 9:35 am
    The following is my January 2015 Analytics column, originally published on ClickZ. You can read all my previous postings on ClickZ here. In a previous column, I shared technical reports related to performance that modern marketers can’t live without. It’s true, technical issues are a shared responsibility of marketers and developers, with each group having a strong understanding of the other. In my years of experience as a consultant, not some, but all marketing teams with a fluency in and operational structure to implement technical fixes came out ahead because they were getting…
  • Analytics Insights To Inform Your Marketing

    Adam Singer
    12 Dec 2014 | 4:26 pm
    One of the most frequent requests I receive while speaking at events and talking to users is for us to release more macro insights. We’ve been listening, and December has been a great month for us for sharing big picture thinking and unique data.What have we done? Our team has shared 2 awesome uses of Analytics data to help you better understand the digital landscape. I think they’re really useful, and so wanted to share them both with you below in today’s quick post:1. Updated Customer Journey to Online Purchase ToolLast year we introduced “The Customer Journey to Online…
  • Deadliest Catch & How To Win As A Content Marketing Greenhorn

    Guest Author
    2 Dec 2014 | 9:13 am
    The following is a guest post by Future Buzz community member Lucas Miller. Unless you’ve embraced the life of a hermit over the past decade or so, it’s impossible that you haven’t seen at least one of the 1,000 episodes of Discovery Channel’s “Deadliest Catch.” The show depicts the real-life, heart-pounding nature of being a king crab fisherman out on the dark, dangerous waters of Alaska’s Bering Sea.Usually — serving as a point of comedic relief during an otherwise tense environment — the newest member of a ship’s crew or “greenhorn,” as they’re most commonly…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1027: The “Lessons from Empty Buildings” Issue

    Andy Sernovitz
    5 Mar 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every town has empty or abandoned buildings. Most of the time, they’re symbols of something that didn’t work — that a business had to pick up and move on somewhere else or that a company failed. But for a lot of places, empty buildings represent an opportunity. In fact, my company, GasPedal, just bought an empty produce packaging warehouse on 44 acres of land to turn it into…
  • Newsletter #1026: The “Lessons from Virgin Hotels” Issue

    Andy Sernovitz
    26 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] From a record label to an airline, credit cards, phone services, and even healthcare, Virgin’s famous for their wide range of brand extensions. Yet somehow, their stuff stays true to the same irreverent, playful flavor that makes the brand remarkable. Their new hotels are no different. Here are some clever marketing lessons we can learn from Virgin’s newest venture: 1. Earn…
  • Newsletter #1025: The “Lessons from Ice Cream” Issue

    Andy Sernovitz
    19 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Think you don’t have a lot in common with an ice cream company? Maybe. But if you have tight margins, lots of competition, or a small budget, there might be more similarities than you think. Here’s how these ice cream brands are overcoming those challenges: 1. Give them a weird experience 2. Be yourself — even if that’s “bad” 3. Put it on a stick 4. Check…
  • Newsletter #1024: The “Lessons from a Movie Theater that’s Still Got It” Issue

    Andy Sernovitz
    12 Feb 2015 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In an era of Netflix, Redbox, and homebody culture, Alamo Drafthouse is completely reinventing the movie theater experience. They serve awesome food and beer, have comfy seats and affordable tickets, and they’ll kick your ass out if you talk or text during the movie. But it’s more than just food, beer, and a strict talking policy that make the Alamo so beloved and successful. Here…
  • Who sent me this amazing gift?

    Andy Sernovitz
    11 Feb 2015 | 7:00 am
    So you bought someone a nice, expensive gift on Amazon. You checked the gift option, wrote them a special note, and it was super thoughtful and very sweet. Problem is, the recipient has no idea who it came from. There’s no card, no name, no label. Oh, wait. There it is: a tiny slip of crappily printed receipt tape with your name and gift message on it from Amazon. The poor execution doesn’t make your gift any less thoughtful or sweet, but it does distract from it. Even worse, as the gift giver, you’ll have no idea that’s how it arrived. When your customers pay for…
 
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    BE RELEVANT

  • My favorite reads of the past week (weekly)

    Tamara Gielen
    1 Mar 2015 | 12:31 am
    Marketing Psychology: 9 Strategies to Influence Consumers Marketing Psychology: 9 Strategies to Influence Consumers http://j.mp/1wdGgqr 50 All-Time Great Retail Subject Lines | VerticalResponse Blog 50 All-Time Great Retail Subject Lines http://j.mp/1B8ty2h Over half of mobile email in the UK is opened on Apple devices Over half of mobile email in the UK is opened on Apple devices http://j.mp/1Er5eJY Why Your Team Needs a Lead Scoring Model | Oracle Marketing Cloud Why Your Team Needs a Lead Scoring Model http://j.mp/1AFWDAi Why Do Consumers Read Retail Promo Emails? - eMarketer Why Do…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    22 Feb 2015 | 12:31 am
    The Tyranny of Tables: Why Web and Email Design are So Different | Litmus "The Tyranny of Tables: Why Web and Email Design are So Different" http://j.mp/19Tlisz 5 Ways to Target Email Users With Display Ads | ClickZ "5 Ways to Target Email Users With Display Ads | ClickZ" http://j.mp/1AgH3MB Missing link - IFTTT "Danger Zones: 4 Things You Need to Know when Testing Emails" The First 90 Days as an Email Marketer - Email Marketing Blog The First 90 Days as an Email Marketer http://j.mp/1AJFMzJ How to increase your email click-through rate using storytelling - Campaign Monitor How to increase…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    15 Feb 2015 | 12:30 am
    3 Tips for Better Preheader Text | Matt Byrd - A Few Things About Email Marketing 3 Tips for Better Preheader Text #emailmarketing http://j.mp/1KNLH8f Insights From The Email Evolution Conference Insights From The Email Evolution Conference's Deliverability Panel http://j.mp/1MadilI A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas) | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas A/B Testing: How to improve already effective marketing http://j.mp/1zsAl0W How We Doubled Email Signups in 30 Days How @Buffer…
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    8 Feb 2015 | 12:30 am
    j.mp Webinar: 3 sexy ways to use popovers to increase conversions http://j.mp/1xrztcg Posted from Diigo. The rest of my favorite links are here.
  • My favorite reads of the past week (weekly)

    Tamara Gielen
    18 Jan 2015 | 12:30 am
    How to Create Call-to-Actions That Drive Conversions | BrightTALK Webinar: How to Create Call-to-Actions That Drive Conversions http://j.mp/17zTJTT Posted from Diigo. The rest of my favorite links are here.
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    DetectiveMarketing.com

  • #storydoers: Inspire people to do things that makes people talk

    Stefan Engeseth
    5 Mar 2015 | 1:06 am
    #storydoers: Inspire people to do things that makes people talk. Navid Modiri & Nils von Heijne. Above quote is my interpretation of their speech about storydoers.
  • Top 10 posts – updated 3 Mars 2015

    Stefan Engeseth
    2 Mar 2015 | 11:30 pm
    1. Do not Miss… Women In Tech 2. Is stand-up a good startup? 3. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 4. #richardbranson: To survive, companies have to behave like sharks – if they don’t keep moving they will drown 5. Reordering the future 6. AppleCurrency with Steve Jobs on the coin 7. Move or die: Learning too slow is always too late 8. Standing still will put you on the menu 9. BizSugar articles sprinkled with our sugar 10. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
  • Do not Miss… Women In Tech

    Stefan Engeseth
    28 Feb 2015 | 3:50 am
    Woman is pure power in mind and skills in tech, so lets celebrate this day. Women In Tech’s mission is to inspire talented women to consider a future in media and technology by providing the network and experience of successful women and men from the corporate and entrepreneurial worlds. Wit2014.com
  • How Reebok lifted their brand when the escalators died in Stockholm’s subway

    Stefan Engeseth
    26 Feb 2015 | 1:19 am
    When the Escalators Died in Stockholm’s Subway, Reebok Was There to Give People a Lift. Adweek by Gabriel Beltrone
  • If you want to develop then you must feel fear

    Stefan Engeseth
    23 Feb 2015 | 2:53 am
    If you want to develop then you must feel fear. Johannes Hansen. Speech quoted from Arndt’s.
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    PsyBlog

  • Men or Women? No Surprise Which Gender is More Narcissistic

    Jeremy Dean
    5 Mar 2015 | 7:53 am
    The gender which is more narcissistic and more likely to exploit others. » Continue reading: Men or Women? No Surprise Which Gender is More Narcissistic » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Are Men or Women Better at Multitasking? Connectivity: The Difference Between Men’s and Women’s Brains Do Women Talk More Than Men? Depends on the Context This Social Media Behaviour Points To Personality Issues Empathy: Women Better Under Stress But Men Worse
  • Alzheimer’s Protein Appears At This Incredibly Young Age

    Jeremy Dean
    4 Mar 2015 | 6:56 am
    The young age at which amyloid protein, a hallmark of Alzheimer's, begins to appear in the brain. » Continue reading: Alzheimer’s Protein Appears At This Incredibly Young Age » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Copper Pinpointed as Main Environmental Cause of Alzheimer’s Disease This Brain Disease Will Affect Nearly Every Family. Now Nanotechnology Can Detect It Early Long-Held Belief About How Memory Works Challenged by Exciting New Research Discovered: How The Brain Repairs Itself After a Stroke The Creative Therapy Which…
  • Teachers Unconsciously Put Girls Off Math and Science, Study Finds

    Jeremy Dean
    3 Mar 2015 | 6:28 am
    How teachers discourage girls from studying maths, without realising it. » Continue reading: Teachers Unconsciously Put Girls Off Math and Science, Study Finds » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Girls Get Higher Grades Than Boys In All Subjects Fear of Math: How Much is Genetic? You Can Learn a New Language While You Sleep, Study Finds Study Finds Memory Has a Fascinating Effect On Sleep Using a Smartphone For One Day Has Transformative Impact On The Brain, Study Finds
  • Extroverts Come In Two Different Types, Brain Scans Reveal

    Jeremy Dean
    2 Mar 2015 | 6:55 am
    There are two types of extroverts, each with distinct brain anatomies. » Continue reading: Extroverts Come In Two Different Types, Brain Scans Reveal » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Brain Scans Reveal Why Up To One in Six People Get SAD in Winter How The Brain Works During The Two Main Types of Meditation Brain Scans Can Predict The Best Type of Depression Treatment For an Individual Meditation’s Widespread Effect on How The Brain Ages Debunked: ‘Right-Brain’ and ‘Left-Brain’ Personalities
  • Depressed People Take Social Rejection Harder, Here’s Why

    Jeremy Dean
    1 Mar 2015 | 6:56 am
    There's a good reason why depressed people find it much harder to deal with social rejection. » Continue reading: Depressed People Take Social Rejection Harder, Here’s Why » Read HealthiestBlog.com, the new site from PsyBlog's author Related articles: Social Rejection Triggers Release of Natural Painkillers in the Brain The 5 Biggest Reasons People Get Anxious or Depressed How People Use Social Media to Manage Their Emotions Male or Female Bosses? The Sex Which Gets More Depressed From Work A Strange Depression Symptom That Most People Don’t Know
 
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    Affordable Internet Marketing

  • How to Use the Power of Webrooming for Your Retail Business

    Case Stevens
    12 Feb 2015 | 11:30 am
    With increased access to data, we have more insight that ever into the modern-day shopper’s buying process. Just a few years ago, “showrooming” was a big concern for retailers. Consumers went into store to view products and make their decision. But they actually made the purchase online. Today, the opposite trend is taking over. This […] How to Use the Power of Webrooming for Your Retail Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Make Money With Online Local Business Directories

    Case Stevens
    12 Jan 2015 | 11:08 pm
    An easy and quick way to make money is to take your business online. No one is unaware of the fact that for extending your business, it should be at its utmost disposal. It is a long process though, if done alone, but extremely beneficial for your business. So, it is made easy for you […] Make Money With Online Local Business Directories is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Using Content Discovery Tools to Boost your Content Marketing Efforts

    Case Stevens
    23 Dec 2014 | 1:11 am
    If all your content marketing efforts revolve around creating fresh, original content for websites and blogs day in day out, you’re in for a treat! This post will transform content marketing for you, into an easier, more manageable and less demanding marketing initiative. Sure, creating fresh, new content is important. But you’ll agree that it […] Using Content Discovery Tools to Boost your Content Marketing Efforts is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 6 Tips In Using Your Social Media Networks To Promote Your Business

    Case Stevens
    4 Dec 2014 | 10:45 pm
    In today’s world of fast-paced social networking, businesses, big and small, are utilizing this new and rising medium to promote their products and services to a wider market. More than half of the world’s population have access to the internet, and more than two-thirds of that having access to social media networks. Here are a […] 6 Tips In Using Your Social Media Networks To Promote Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Emotions to Tap When Writing For Brands

    Case Stevens
    3 Dec 2014 | 5:02 am
    Before 2014 ends, leaders in mobile technology are expected to release their latest phone model yet again, getting the bulk of our year-end bonuses. Chances are, you are going to hear conversations like: Are you an Apple guy or a Samsung guy? Since when did these brands become adjectives to describe people? Well, since now. […] Emotions to Tap When Writing For Brands is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • Are AT&T Wireless Product Managers Getting More Customers The Right Way?

    drjim
    2 Mar 2015 | 1:00 am
    AT&T Wireless product managers are adding subscribers, but are they doing it the right way?Image Credit: Wikipedia How would you like to have the job of being a product manager at a wireless service provider? Admittedly, it would be an exciting job. Wireless services bring in a great deal of money so there would be no questions about your product being a success, the real question would be what could you do to your product development definition to make it more of a success? Over at AT&T wireless the product managers appear to be successful because they are adding more and more…
  • What Does Your Product Smell Like?

    drjim
    23 Feb 2015 | 1:00 am
    Do your customers like the way that your product smells?Image Credit: Angélica Portales As product managers we are always thinking of ways to make our product more appealing to our customers. We all have long lists of features that we just know that once they are implemented; our product will become irresistible to our customers. However, there is a good chance that we may be overlooking something. Is it possible that how our product smells could play a big role in how willing our customers are to buy our product? The Role That Scent Plays In Attracting Attention As we all learned in school,…
  • Do You Have A Halal Strategy For Your Product?

    drjim
    16 Feb 2015 | 1:00 am
    If you want to sell your product in the Middle East, you’re going to need to have a Halal strategyImage Credit: Christer How much are you predicting sales of your product will grow this year? If it’s anything less than 17%, then perhaps we need to have a talk. Is it possible that you may be overlooking an untapped market for your product: the Middle East? Yeah, yeah – I know what you probably see on TV every evening, but the Middle East is a big place and there are stable places that need your product. Do you know how to enter this market? How Hair Products Are Entering The…
  • What Happened To Skymall?

    drjim
    9 Feb 2015 | 1:00 am
    How could SkyMall’s product stop meeting it’s customer’s needs?Image Credit: Audrey Anyone who has ever flown on a plane in the U.S. knows who SkyMall is. They are the company that provides the catalog of things that you probably don’t really need that gets placed in the seat pocket in front of you. Even in today’s modern electronics age, when the flight attendants told you to turn everything off, at some point in time you reached for the SkyMall catalog just to see what was in it. When this happened, they had you! However, SkyMall just announced that…
  • McDonald’s Product Managers Have A Breakfast Problem On Their Hands

    drjim
    2 Feb 2015 | 1:00 am
    McDonald’s Understands That Breakfast Will Never Be The Same!Image Credit: Restaurant News Let’s face it, McDonald’s won the battle for breakfast a long time ago. For McDonald’s, breakfast is a big part of where they make their money: 25% of their sales come from breakfast. However, what seemed to be a done deal is starting to look anything like that now. Over at Taco Bell, a new breakfast menu featuring a Waffle Taco has been widely covered by the media and is meeting with positive reviews. Clearly this battle is not over. It may be time for the McDonald’s product…
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    Take Me To Your Leader!

  • The Six Most Awesome Innovations At MWC 2015

    Freddie Laker
    4 Mar 2015 | 7:10 pm
    It’s Mobile World Congress (MWC) time again, which for anyone who doesn’t know is the world’s largest trade exhibition for those in the mobile industry. It’s where the manufacturers get to show off what’s new and great in the world of mobile technology. Of course the definition of mobile technology has definitely widened over the years, and the stars from this year’s show are a light year away from the humble mobile telephone, where it all began. Mr Spock, as played by the late lamented Leonard Nimoy, would have been stunned by how far behind the times his communicator has…
  • 5 Most Innovative Black-Led Tech Companies

    Freddie Laker
    26 Feb 2015 | 8:09 pm
    In acknowledgement of Black Tech Week, which celebrates African American innovators during the last week of Black History Month, we’re focusing this week’s article on five innovative black-led technology companies. I happen to work at a black-led technology company. I didn’t know it before, but being a black CEO in tech is surprisingly rare. I enjoyed putting this list together as the black men and women in the industry are  exceptional – I just wish there were more of them! Metalayer – Co-Founder: Jonathan Gosier Organizations are swamped in data. Much of this…
  • 5 Recent Innovations You Might Have Missed

    Freddie Laker
    9 Feb 2015 | 8:51 pm
    The world is changing rapidly. There are always new ideas, new techniques, new ways to look at old problems, new problems to be solved. There is no shortage of truly innovative technologies to be found and examined. This week’s round-up contains everything from anti-aging technology to robotic warfare to innovations around personal identity. Reversing Aging By Decades in Humans A new bioengineering technique has been discovered by Stanford Medical Center scientists which can extend the length of human telomeres, which are protective caps we have on the end of our chromosomes designed to…
  • 5 Best Innovations of January 2015

    Freddie Laker
    25 Jan 2015 | 6:48 pm
    It’s fun to get back into the swing of things with Take Me To Your Leader. Our post covering the Best of CES 2015  covered everything from intelligent miniaturized robots that teach kids to program, to home security systems that recognize family members via facial recognition. But that was nearly a month ago. By definition, the world of innovation keeps on moving, as yesterday’s innovation turns into today’s reality and then becomes tomorrow’s history. So what has been new, exciting and innovative in technology during January 2015? Microsoft Augmented Reality: HoloLens Microsoft’s…
  • 5 Best Innovations from CES 2015

    Freddie Laker
    21 Jan 2015 | 11:04 pm
    CES has been and gone for another year. For the few people who have never heard of it, like those hiding in the hills near Hobbiton in New Zealand,  CES stands for the Consumer Electronics Show, held each year in Las Vegas to showcase electronics and technology to trade professionals. It has become the traditional launching ground for many new innovative products. The 2015 Show was huge, with 3,600 exhibitors and 170,000 attendees. With so many exhibitors it has been hard to sift through the insanity to determine what I think are the five best innovations; the five things on display that I…
 
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    SEAN TINER

  • No Vacation Nation: The habits of an overworked society

    Sean Tiner
    2 Mar 2015 | 9:02 am
    This post is #5 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. This post is short, but it’s important. It’s full of statistics to share one important takeaway with you: take advantage of your rest time! No matter how you spend your time, it’s important that you spend it pursuing activities that interest you and to use your earned time off!In today’s era, more and more workers, particularly…
  • Hyper Connectivity

    Sean Tiner
    23 Feb 2015 | 9:00 am
    This post is #4 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. As more and more of us understand that time is the most valuable commodity, we seem to cram it with the need to maximize every moment. We text, post updates, send snaps, email and take 100 pictures every day. These countless needs of reaching out and staying in touch can distract us from the very essence of experiencing life. Only ten short…
  • Introducing the Workcation

    Sean Tiner
    16 Feb 2015 | 9:09 am
    This post is #3 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Our comfortable culture of working hard, not taking vacations, and taking forced “staycations” continues to transcend into the habits of our daily lives. Today, more and more Americans are dining “al desco” and enjoying “no resco.” Our culture is engrained to go, go, go! But at what cost? We need to take time for ourselves in…
  • The Most Valuable Commodity

    Sean Tiner
    16 Feb 2015 | 8:56 am
    This post is #2 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. If I asked you, “What is the most valuable commodity?” What answer would you give me? You may respond with “gold,” “oil” or the “Apple iPhone 20” with the telepathy application set to release in 2020 (don’t bother Googling iPhone 20, I’m just joking around here). Or, you may take it a level deeper and respond with more…
  • Chasing Fast Riches and Discovering The Workcation

    Sean Tiner
    9 Feb 2015 | 9:06 am
    This post is #1 in a #17 post series about workcations. The learn more about workcations and see the full eBook, check out Workcation. Have the best life now! on Amazon. It's free to borrow, if you have a Kindle device or Amazon Prime. Like many people, I was enamored by the idea of Tim Ferris’ best seller The Four Hour Work Week. Ferris suggested that entrepreneurs can remotely hire third-party contractors, such as application and website developers to build income generating entities, like subscription service websites or iPhone mobile applications. In turn,…
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    connect.icrossing.co.uk

  • Will “mobile friendly” affect tablet search results?

    James Allen
    5 Mar 2015 | 8:16 am
    Recently the Webmaster Central blog stated that on April 21st, Google will be expanding its use of ‘mobile friendliness‘ as a ranking signal. Google have directed webmasters to their Mobile Friendly Test tool and many have also been using PageSpeed Insights to drill down further into how their site might perform on a slower mobile-network connection (when compared with fibreoptic cable, etc). Some people have been asking whether mobile friendly signals and site speed will also be important for Google’s tablet results. Information on Google’s tablet-specific results…
  • HTML5’s new semantic tags – what’s the SEO value?

    Nick Groark
    4 Mar 2015 | 12:58 am
    SEO may have evolved dramatically over the years, but one constant throughout has been Google’s mission: to organize the world’s information and make it universally accessible and useful. As a result, Google have been constantly striving to improve their algorithm. The more advanced the algorithm becomes, the better equipped it is to serve user requests. This ensures the search engine is a better product, consolidating Google’s market share. Fulfilling this mission has been the driving force behind the algorithm updates, which were so keenly felt with the release of the Florida…
  • Why all SMEs should have a Chief Talent Officer

    Jenny Ellery
    2 Mar 2015 | 6:25 am
    The short-sightedness of failing to invest in a Chief Talent Officer was the subject of a recent Talent Management Raconteur supplement in The Times. As the journalist, Charles Orton-Smith highlights in his introduction… The absence is striking. By failing to create a dedicated talent officer and excluding the holder from the board, firms risk underplaying the importance of fostering talent. Here at iCrossing, we have had a Chief Talent Officer, Rachel Collier for the last three years and we believe this has played a huge part the dramatic improvements we have seen in our staff retention…
  • How to Make Pancakes…and other seasonal searches

    Tiffanni Garner
    17 Feb 2015 | 8:26 am
    What is search seasonality? Today is Pancake Day. It is the day many of us will bring up Google and type in our traditional annual search -“how to make pancakes”. Amazingly, last year, ‘how to make pancakes’ was the most searched for how to term on Google and of course almost every search was on or around Pancake Day. Almost every website, across all industries will have peak seasons or set periods when search demand for their products or services boost in popularity. When do you think the search demand in the UK is highest for the query “self assessment”? – January when HMRC…
  • The triumphant return of real-time search

    James Allen
    6 Feb 2015 | 2:25 am
    On February 5th, Bloomberg Business posted an article stating that Google has managed to secure a deal with social giant Twitter in order to procure its lucrative real time tweet-feed. This is one of the biggest things to happen in SEO throughout the 2014 / early-2015 period. So how do we know this is BIG News? Simply put, because it was huge news last time Google and Twitter combined forces to produce “real-time search“. Real time search was introduced on December 7th 2009 and lasted until July 2nd 2011. Real-time search included a ‘box’ containing slightly extruded…
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    Jim's Marketing Blog

  • I have a confession to make

    Jim Connolly
    5 Mar 2015 | 1:17 am
    Okay… it’s confession time. Whenever I read a marketing message, where the words you are get shortened to your, instead of you’re, it changes how I feel about the message and the person who wrote it. It makes me wonder what other basic errors that person makes. So, I no longer treat the message with as much importance or interest. I know I’m wrong to do this. It could just be a one-off mistake that slipped past them. Here’s why I’m sharing this with you I’m not the only one who feels like this, when they see that kind of basic error in a marketing…
  • What everybody needs to know about marketing advice

    Jim Connolly
    4 Mar 2015 | 4:00 am
    If you’re currently following marketing advice, yet your business isn’t achieving the results you need, this post is just for you. The problem with general marketing advice I’m fortunate to work every day with clients worldwide. Over the past 20 years, I’ve worked with clients in over 40 countries. This has given me a wonderful insight into the differences, when it comes to successfully marketing in various parts of the world. What I have found, is that some very popular marketing publications and marketing blogs are either unaware of the differences or they choose to…
  • How to make your business massively stronger

    Jim Connolly
    3 Mar 2015 | 1:57 am
    Today, I’m going to show you how to protect your business, so that it will still thrive, even if you lose your biggest customer. I need to start by asking you a question. It’s an important question, so take some time to consider your answer: In financial terms, what would happen if you lost your biggest customer or client? Many small business owners are heavily reliant on just 1 or 2 main customers. These major customers often account for a hefty percentage of their income. When [not if] the customer leaves or ceases trading, the vendor is left in an extremely precarious position.
  • Are you doing your best work?

    Jim Connolly
    28 Feb 2015 | 2:01 am
    Most of us are capable of so much more. I was reminded of this earlier, when reading the following quote from Dr Martin Luther King Jr: “If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well’.” I wonder how a business would improve, if instead of doing enough, the business owner did all their work to the very best of their ability. A…
  • 3 Great opportunities, which you can start on today

    Jim Connolly
    26 Feb 2015 | 3:46 am
    Here are 3 amazing opportunities, which you can invest in right now. Look for opportunities to make promises, and then keep them. This is a wonderful way to earn trust and build a great reputation. Look for opportunities to invest in others. Leave the people you connect with in a better position than when you found them. Even something as simple as a smile from you can make a difference to someone. It may be the only sunshine they see today! Look for opportunities to learn. Commit to lifelong learning. It’s one of the best investments you will ever make. Bonus: Look for opportunities to…
 
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    @AskJamieTurner

  • 91% of Consumers Check Emails Once a Day via Smartphone

    Devna Thapliyal
    1 Mar 2015 | 6:27 pm
    Did you know that 91% of consumers check their email on their smartphone at least once a day, and spend, on-average, 9 minutes a day on accessing email from their mobile devices. Furthermore, 71% of users immediately delete emails that don’t display correctly on your device. What does this mean for your email marketing program? Well, for starters this means that using responsive email design has now become a necessity. The infographic below, created by Aqeuous,  offers more interesting statistics about mobile use for email, and explains why responsive email design is no longer…
  • 4 Ways to Use Emotion to Win Over Customers

    Devna Thapliyal
    24 Feb 2015 | 7:07 pm
    Emotion is the latest currency in the war for customers and loyalty. More and more brands are pulling at heartstrings and focusing on emotion to win more customers. Of course, keeping, not just winning, a customer is actually the hard part – but even that goes back to emotions. A key part of earning loyalty is fully understanding a customer’s needs, desires and feelings. With that in mind, let’s take a look at a few recent examples of companies that have successfully used emotion to connect with their customers – the first step in building a strong and lasting customer relationship.
  • How We Increased Leads 250% by Using One Painstakingly Simple Technique

    Devna Thapliyal
    19 Feb 2015 | 2:58 pm
    For many of us, writing down our professional thoughts for the world to read and judge is painfully time consuming. In fact, as the Operations VP for a B2B marketing agency, I find many of our technology, manufacturing, bioscience and software clients refuse to even write at all. Think about it. Asking a busy engineer to be a part-time journalist is like asking a pig to fly. It just will not happen. The problem, however, is that the most interesting and engaging content lives with these thought leaders—your executives, engineers, partners, brand advocates, and customers. The question…
  • 9 Essential Ways to Get Your Content Shared Over and Over

    Devna Thapliyal
    16 Feb 2015 | 3:33 pm
    BuzzFeed is one of the fastest growing, most successful media companies in history. In September 2014, according to Quantacast, it received 154 million unique visitors worldwide. Their aim to be the go-to place when people are bored online seems to be working. Now, while they may be a successful content producer, that doesn’t mean they’re going to overtake The New York Times as a respected publication, nor will they start beating CNN for breaking news. Well, not yet. BuzzFeed and Upworthy, which was named the fastest growing media site by Fast Company in 2013, are startups that any…
  • Three eCommerce Growth Hacks that Will Boost Your Sales and Revenues

    Devna Thapliyal
    13 Feb 2015 | 4:37 am
    Growth hacking is one of the biggest marketing trends of 2015. Everybody wants to know what it is all about, and how it can help them grow their business. Most articles you’ll find across the web are focused on growing SaaS (Service as a Service) businesses. That means you won’t find many ecommerce growth hacks to grow your ecommerce store. It’s not because you can’t use growth hacks in an ecommerce store. It’s just because most people work for SaaS businesses, nothing else. In this post, I’m going to give you 3 e-commerce growth hacks that you can start using today to boost…
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    Think customers: The 1to1 Blog

  • Why Marketers Must Raise the Bar on Personalized Experiences

    Judith Aquino
    4 Mar 2015 | 10:01 pm
    Personalized customer experiences have become table stakes. Consumers increasingly expect companies to remember their preferences and provide them with relevant content or offers. At the same time, businesses are sitting on a mountain of customer interaction data that continues to grow. As companies strive to provide enhanced customer experiences, the personalized marketing landscape is heating up. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Don't Hang Up On Voice Just Yet

    Anna Papachristos
    4 Mar 2015 | 5:45 am
    Despite the fact that we all have smartphones within reach nearly 24/7, most use the voice function less and less, instead opting to contact friends and family--even our favorite brands--via text, chat, or social. However, as Irv Shapiro, CEO and CTO of DialogTech, emphasizes, voice remains the one factor that sets humans apart from every other species. Our ability to vocalize emotions and ideas allows us to innovate and invent in ways that only humans can. But, as digital communications continue to gather momentum, we must bridge the widening gap between connectivity and connection.
  • Time to Get Serious on Consumer Privacy

    Tom Hoffman
    3 Mar 2015 | 5:59 am
    Consumer data breaches seem to have become a regular occurrence among enterprise companies. 1to1 Media Editor-in-Chief Mila D'Antonio recently wrote about how 80 million customer records at health insurer Anthem were exposed. While it's encouraging that The White House has drafted a Consumer Privacy Bill of Rights, critics argue that the bill doesn't go far enough in protecting consumer privacy. Clearly, there's still a lot of work that needs to be done to protect customer data. This includes setting aside adequate corporate budgets to fund these efforts. There’s more… To read the rest of…
  • Who Will Win the Mobile Payment Adoption Race?

    Mila D'Antonio
    2 Mar 2015 | 6:25 am
    When Apple revealed its Apple Pay last September, CEO Tim Cook said the mobile payment service "will forever change the way we buy." And during last week's earnings call, Cook called 2015, "the year of Apple Pay." Additionally, last week's announcement from Google that it's working with AT&T, Verizon Wireless, and T-Mobile to pre-install Google Wallet on all of the providers' Android phones, further positions mobile pay as on the verge of going mainstream. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • More U.S. Federal Agencies Are Considering Chief Customer Officers

    Guest Blogger: Rick Parrish
    26 Feb 2015 | 9:01 pm
    With federal customer experience (CX) so weak, I'm happy to report that several more U.S. federal agencies are considering adding chief customer officers (CCO) to their executive management teams. In the past few months, some of these agencies have asked me to discuss how CCOs can help them improve their customer experience (CX), the best way to structure the position, and what new CCOs should do first. In fact, I just published a report offering answers to federal agencies' most common CCO questions. There’s more… To read the rest of this blog posting click here or visit…
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

  • How Did The Color Of A Dress Become A Bigger Story Than Net Neutrality?

    Mitch Joel
    2 Mar 2015 | 3:14 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The New Cluetrain Manifesto

    Mitch Joel
    1 Mar 2015 | 1:26 pm
    Episode #451 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it. The truth is that many don't really understand the depth, value and insights that the book…
  • Pay Attention To Net Neutrality

    Mitch Joel
    28 Feb 2015 | 4:31 pm
    In The United States Today, An Important Decision Was Made About The Future Of The Internet. The term "net neutrality" has been in our zeitgeist for the past few years. Many were not sure when (or if) these changes would become law. It has happened. It is not a completely clear and obvious thing, but it is here. Do you believe that certain people (or companies) are entitled to have faster access to the Internet? Do you believe that if that should take place, it would be fair for some people (or companies) to not be able to get their content/information fast enough (or at all) to an audience?
  • The Conflict Of Media... And Digital Media

    Mitch Joel
    28 Feb 2015 | 4:19 pm
    Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising and media agencies. It can get uncomfortable. There is no doubt that many of these traditional institutions have done a great job, at adding in digital services, hiring the right people, or have attempted to transform their businesses. In a simplistic way, my train of thought is this: while many agencies and companies are doing their best to transform into being more…
  • Six Links Worthy Of Your Attention #245

    Mitch Joel
    28 Feb 2015 | 3:16 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
 
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    Marketing Ideas You Can Copy

  • How Do I Build Relationships on LinkedIn?

    Katherine Drotos
    5 Mar 2015 | 11:48 am
    Building relationships on LinkedIn requires a different tact than with people you meet in person. You might attend a conference or a networking event. There, you work the room introducing yourself and learning about others. Before moving on, you exchange contact information and follow up. With LinkedIn, you’re in a room with millions of other professionals. Who do you talk to? What do you say? Should you send a message? Start a conversation in a forum? It’s almost like trying to clean an overflowing garage. Where do you start? First, know that there are no shortcuts or speedy ways to…
  • LinkedIn Etiquette: 14 Tips You Must Know

    Katherine Drotos
    27 Feb 2015 | 8:00 am
    I recently received an unusual message on LinkedIn. Let’s just say it was the kind of message you expect from Match.com, not LinkedIn. It made me uncomfortable, so I promptly removed that person as a connection. Every social media network is different and has its own unwritten rules. It may not be black or white, but with experience, you get a sense of what’s right and what’s not. Sometimes, it doesn’t become obvious, especially with a professional network like LinkedIn. Clients often ask questions about LinkedIn like “If people endorse or recommend me, should I endorse or…
  • Your 10-Step LinkedIn Daily Action Plan

    Katherine Drotos
    23 Feb 2015 | 7:23 am
    Habits help us do the same thing every day without fail. Waking up, brushing teeth, showering, exercising and so on. It’d be worth adding LinkedIn to the list because it helps grow your business. I know – it’s just another thing you don’t have time for, right? Start small. Try it once a week, then twice until you reach a comfortable pace. The results might surprise you that you’ll be compelled to do it four or five times a week. If once or twice a week works better, then you can do most of these for longer stretches. The only exception is birthday wishes as you’ll want to…
  • Great LinkedIn Profile Examples for Sales VPs

    Katherine Drotos
    20 Feb 2015 | 3:15 am
    VP Sales LinkedIn profiles vary from detailed with most fields filled in to an almost empty one. Many sales teams, especially those in B2B, find great value in LinkedIn for forging new relationships and reinforcing existing ones. Any VP of sales who wants to stay in the spotlight and represent the company brand can do it by completing the profile from head to toe beginning with the summary and ending with following others. I browsed LinkedIn looking at a diversity of VP sales profiles for inspiration. Some may not be as complete as it could be yet it’ll give you ideas to apply to your own.
  • How to Introduce Yourself on LinkedIn

    Katherine Drotos
    17 Feb 2015 | 5:20 am
    Need tips for introducing yourself to interesting people you find on LinkedIn? Even the person with good intentions who focuses on building relationships struggles to come up with an introduction strategy for LinkedIn that doesn’t sound contrived. Of course, we all want to land new business. However, all of our prospects know this when they get a LinkedIn message. They go on high alert ready to sniff out a sales message. You can ease that and make a good first impression with the right introduction strategy. One caveat … LinkedIn prefers that you connect with people you know, so here are…
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    Total Youth Research

  • Presentation: 7 Millennial Insights from the Total Youth Mobile Report

    Graham Brown
    5 Mar 2015 | 1:08 am
    7 Millennial Insights from the Total Youth Mobile Report. With smartphone ownership nearing 100% in the Millennial market, what happens next? 97% of Millennials confessed using a smartphone in the bathroom. It's a revealing statistic. Less so about their bathroom habits and more about their emotional relationship with the device.
  • 7 Millennial insights from the Total Youth Mobile Report

    Graham Brown
    2 Mar 2015 | 5:00 pm
    MILLENNIAL INSIGHT #1: Millennials are the most important group of smartphone owners Millennial smartphone ownership nears 100% While Asia leads the way, the gaps are closing. Expect to see Millennial smartphone penetration rates push past 100% in 2016/2017. There are 2.5 billion Millennials in the world today, that’s the biggest consumer group of all demographics. […]
  • Top 10 Total Youth Resources February 28, 2015

    Graham Brown
    27 Feb 2015 | 11:32 am
    An Overview of the Youth Market Total Youth Research covers the latest insights and trends for the global youth market. Our research covers both Generation Y (millennials) and Generation Z (pre-teens). To get up to speed on the most important youth trends in technology and marketing get a copy of our Total Youth Trends Report […]
  • Presentation: 15 Millennial Mobile Statistics

    Graham Brown
    26 Feb 2015 | 5:08 pm
    View my latest Millennial presentation from Slideshare. 15 Millennial Mobile Statistics.
  • 7 Millennial Mobile Statistics from the Youth Mobile Report

    Graham Brown
    25 Feb 2015 | 5:00 pm
    There are 2.5 billion Millennials globally in 2015. They are the biggest consumer group in the world. From smartphone ownership to Snapchat usage, enjoy these 7 data points from the Mobile Report about Millennial mobile owners.
 
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    Curiously Persistent

  • We Love the Internet 2015/09: The Pics or it didn’t happen edition

    Simon Kendrick
    27 Feb 2015 | 1:56 am
    Part 1: For the day job Things to think about: The Unbearable Lightness of Tweeting – and the perceived lack of referrals This is how Apple beats Spotify Network News is dead. And it should be – the opening line of an opinion piece from Michael Rosenblum Has Apple’s Tim Cook predicted the death of data-driven marketing? How the Photocopier Changed the Way We Worked—and Played Reference points: Who Learned the Most from the New Yorker’s Jonathan Ive Profile? Why Most Online Video Companies Will Fail Untangling your digital life (while embracing it) How to predict technology…
  • We Love the Internet 2015/08: The 300 awesome free things edition

    Simon Kendrick
    20 Feb 2015 | 1:59 am
    Part 1: For the day job Things to think about: The Sabermetrics of Effort Apple’s not-so-secret weapon in streaming music – and why they might buy Tesla MIT Invents A Social Network You Can Wear A Year of @Pharrellhat Google, Mighty Now, but Not Forever Why I’ve found that online communities on media sites always seem doomed to fail I bought 90,000 Twitter followers for my sadly lamented dead cat for £25 Reference points: 300 awesome free things – from image optimisers to collaboration tools The internet music video database Bechdel test results through time Fast Company’s 50 most…
  • We Love the Internet 2015/07: The Harder Better Faster Stronger edition

    Simon Kendrick
    13 Feb 2015 | 1:40 am
    Part 1: For the day job Things to think about: Internet-Connected Sheep and the New Roaming Wireless The next internet is TV – on ownership and distribution Facebook’s insane mobile takeover is just beginning TV’s new girls’ club What Research Tells Us About Making Accurate Predictions Apple’s new market – modularisation and integration Millions of Facebook users have no idea they’re using the internet Reference points: How to sound smart in your TEDx talk Open strategy – resource of industry tools Poem: The Internet from A to Z, 2015 The internet of useless things 64 Ways To…
  • We Love the Internet 2015/06: The New clues edition

    Simon Kendrick
    6 Feb 2015 | 2:13 am
    Part 1: For the day job Things to think about: The Digital Future of TV Networks & The Original Series Crunch – ie SVOD services care more about retention than ratings Why Did Everybody Do the Harlem Shake? Fusion’s Real Future manifesto – the latest in the line of First Look/Vox/FiveThirtyEight style personality-led news sites Links are broken. These three alternatives have improved our readers’ reading experience. Facebook is improving the News Feed by directly questioning real-life testers The Cathedral of Computation Introducing the Supertweet Reference points: New clues –…
  • We Love the Internet 2015/05: The Browse endlessly edition

    Simon Kendrick
    30 Jan 2015 | 2:07 am
    Part 1: For the day job Things to think about: The Rise of TV’s Second Season Uber’s Business Model Could Change Your Work Netflix’s secret special algorithm is a human Two Years Later, Pharrell’s “Happy” Is Still Revolutionizing the Music Industry Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk Amazon changed the price of the Bible over 100 times in five years Reference points: The American Room – ethnography through a web-cam Netflix’s Viewing Data: How We Know Where You Are in House of Cards The 15…
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    Marklives.com

  • MagLove: The best cycling-related magazine covers

    MediaSlutZA
    5 Mar 2015 | 7:28 pm
    MediaSlut (@MediaSlut)’s choice of the best cycling-related covers… This coming Sunday, 8 March 2015, thousands of cyclists will hit the beautiful roads of Cape Town in the Cape Town Cycle Tour, but because of the devastating fires the past few days in and around Cape Town, it’s resulted in the organisers having had to cut the race from a 109km looped path to a 47km circular path. To celebrate the beauty of this sport, I am dedicated this week’s post to various beautiful and striking bicycle-related covers that have been published recently. I’m sure these covers will evoke the…
  • OFyt and Bletchley Park in merger

    Herman Manson
    4 Mar 2015 | 10:30 pm
    by Herman Manson (@marklives) OFyt and Bletchley Park, two agencies of roughly equal size, have merged in a bid to catapult the combined business into a more substantial agency play. In brief: Two agencies merge; will trade under OFyt name New Johannesburg MD appointment to be announced shortly Combined agency employs 70, with offices in Cape Town and Johannesburg The combined agency will trade under the OFyt name and employ 70 people in Cape Town and Johannesburg. Clients include Kia Motors, adidas Originals, ADT, Pam Golding Properties, RGBC (Jack Daniel’s, Hennessy, Moët & Chandon,…
  • The Switch: Towards a yes-yes relationship

    Simone Puterman
    4 Mar 2015 | 7:59 pm
    by Alistair Mokoena (@AlistairMokoena) What would happen if both clients and agencies were more instinctively inclined to say “yes” instead of “no”? Would clients end up with poor work? Would agencies end up financially ruined? I don’t think so. Saying yes doesn’t make you weak or easy. Saying yes makes you a willing and enabling partner. A better place I believe that the world would be a better place if we had more “yes-people” than “no-people.” By yes-people I’m referring to those who ‘play to win’, as opposed to those who ‘avoid losing’. Image by Stuart Miles…
  • Ad of the Week: Nando’s serves up the good news

    Simone Puterman
    3 Mar 2015 | 7:17 pm
    by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh. Renowned for its cheeky, topical and sometimes off-the-wall campaigns, Nando’s always seems to connect with the zeitgeist. And in its latest online ad, from Publicis Machine, it has identified the sense of fatigue that many of us are experiencing with all the ‘bad news’ that gets served up on news sites. The concept…
  • Bad ADvice: Office tips for every ad agency

    Simone Puterman
    3 Mar 2015 | 7:16 pm
    by Every Ad Agency (@EveryAdAgency We believe the traditional ‘office’ to be much like print, radio, TV, outdoor advertising, digital, and street poles — dead. In the ever-changing advertising landscape, Every Ad Agency always aims to be at the forefront in everything, including our office layout. We’ve managed to create an open-plan office environment that promotes synergy and collaboration while also encouraging creativity and free thinking. No sense of hierarchy First, we’ve removed offices completely. With this ancient concept destroyed, we’ve also managed to make sure…
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    Kaleidico

  • 17 of the Most Creative Michigan Websites

    Topher Levin
    3 Mar 2015 | 12:47 pm
    We previously wrote about the 16 most Innovative websites in Michigan, and this week, we wanted to celebrate at creative web designs where designers tried out something new and exciting. We came up with a diverse group of sites. From the historic era of industry and classic Americana style to modern storytellers, the creativity of MichiganRead More Article by Topher Levin at 17 of the Most Creative Michigan Websites
  • Webinar: Referral Marketing for Attorneys & Law Firms

    Bill Rice
    2 Mar 2015 | 8:30 am
    A Webinar with Bill Rice and Kaleidico Digital Marketing Everyone loves referrals. Most attorneys and law firms attribute the majority of their business to referrals. Why then would you leave your most important source of new business to happenstance? Stop leaving your referral marketing to chance. Stop worrying about when the phone might ring. AreRead More Article by Bill Rice at Webinar: Referral Marketing for Attorneys & Law Firms
  • 5 Essential Tools for Mobile Responsive Web Design

    Michelle Nickolaisen
    2 Mar 2015 | 6:00 am
    As predicted, the number of global mobile users has now overtaken desktop users. People are increasingly using their phones or tablets to shop, read, play games, browse social media, and generally replace computer usage. Personally, as someone who spends all day working on a computer, if I’m reading something online or browsing the internet afterRead More Article by Michelle Nickolaisen at 5 Essential Tools for Mobile Responsive Web Design
  • The State of Web Design in Michigan: 16 of the Most Innovative Websites

    David Quilty
    25 Feb 2015 | 6:00 am
    What counts as innovative web design? That was the first question I set out to answer as I went looking for the best web design in Michigan. I decided right away that I had to separate creative web designs from innovative ones. Innovative designs don’t just look pretty on the screen or have great informationRead More Article by David Quilty at The State of Web Design in Michigan: 16 of the Most Innovative Websites
  • How to Outsource Your Content Marketing (without Losing Your Soul)

    Bill Rice
    23 Feb 2015 | 6:00 am
    Learn how to make content marketing a significant part of your sales and marketing strategy without taking your focus off of your primary business objectives. It’s no secret that content marketing is a highly effective means of building brand and market awareness online—yielding lead generating web traffic. The problem for most companies is how toRead More Article by Bill Rice at How to Outsource Your Content Marketing (without Losing Your Soul)
 
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    Technology & Marketing Law Blog

  • Adware Advertiser Sidesteps Liability

    Eric Goldman
    4 Mar 2015 | 10:56 am
    Photo credit: “ADWARE red Rubber Stamp over a white background” // ShutterStockThis case involves a browser plug-in from IMS, whose affiliates allegedly surreptitiously installed the plug-in on users’ computers. The plug-in allegedly caused pop-up ads to appear when users visited designated websites. Reed Elsevier allegedly advertised via these pop-up ads, triggering ads when these individuals visited law firm websites. The ads sought to get prospective clients to complete a lead generation form. Reed Elsevier then allegedly qualified the leads by phone and referred the…
  • Which Was Dumber–Trash-Talking Tweeting, Or The Decision To Prosecute For It?

    Venkat Balasubramani
    25 Feb 2015 | 10:07 am
    Robert Metzinger made the following four tweets during the 2013 World Series in St. Louis: Going to be tailgating with a #PressureCooker during games 3-4-5 in #STL during #WorldSeries. #STLStrong #GoCards #postseason from Springfield, MO. Putting my loft up for ridiculous “Boston-only” rate on @airbnb for the #WorldSeries. Pressure cooker sold separately. The #WorldSeries will be another finish line not crossed by #Boston. Listening to the Offspring’s “Bad Habit”*  and the lyrics just ring true of what will go down very soon. [* the song “contained lyrics about violence, with…
  • Blogiversary Bonus! A Video Interview About the Blog

    Eric Goldman
    25 Feb 2015 | 8:42 am
    Photo credit: Gold 10th 3d Number // ShutterStockEarlier this month, we celebrated the blog’s 10 year anniversary. In preparation for the anniversary, my RA Addam suggested making a video to help celebrate. After all, we don’t normally generate video content, so I thought it might be fun to experiment with communicating with everyone via a different medium. Alas, we didn’t quite complete the video done in time for the anniversary. Still, I’m happy to share this video where Addam and I talk for a half-hour about the blog, how we do what we do, and what blogging has…
  • The “Browsewrap”/”Clickwrap” Distinction Is Falling Apart

    Venkat Balasubramani
    24 Feb 2015 | 10:00 am
    It is somewhat surprising that, in 2015, courts are still hashing out online consumer contract formation issues. After all, the seminal case, Specht v. Netscape, was decided over a dozen years ago. Yet, a few recent cases show that companies often don’t get the contracting process right. In all or most of these cases, the companies are trying to push the disputes into arbitration (on an individual, rather than a class-wide basis). So the result of a flawed contract formation often means that a company has to litigate a claim in court rather than a more convenient and less expensive…
  • Catching Up on Section 230 Cases From the Past 18 Months

    Eric Goldman
    19 Feb 2015 | 9:01 am
    Photo credit: enameled house number two hundred and thirty // ShutterStockI try to blog every Section 230 case I see. However, over the past year and a half, I’ve collected a few Section 230 cases that I had hoped to blog but that fell through the cracks for one reason or another. So here’s a “quick” survey of some of the Section 230 cases that I’ve backlogged: Obado v. Magedson, 2014 WL 3778261 (D. N.J. July 31, 2014). The Complaint. (citations omitted) Even though it’s a pro se case, this is a pretty significant Section 230 ruling, and it deserved its own…
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    Vitamin IMC

  • Retail Marketers: Are you leading the trend in “Total Retail”?

    Mishu Rahman Din
    4 Mar 2015 | 8:24 am
    Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying the concept of Total Retail and found some interesting trends you need to know about while developing your retail strategy: Be Seamless – know behavior of your target market and adapt to a seamless model that embraces…
  • Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

    Colleen Daly
    26 Feb 2015 | 1:59 pm
    In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative body-image is a destructive and pervasive force. 97% of American women admit to having at least one “I hate my body moment” each day. The prevalence of negative body image among American women has…
  • Doritos “Crash the Superbowl”- An Effective Social Media Campaign

    Abby Rudd and Tom Collinger
    24 Feb 2015 | 1:35 pm
    From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted in user-generated video entries from 29 countries created exclusively for the hopes of being selected as finalists. These videos depicted the fan’s Dorito-love through creatively crafted…
  • IMC Ad Review: Super Bowl XLIX

    Jesse Daniels
    6 Feb 2015 | 9:05 am
    Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. That was as much as one advertiser’s entire yearly marketing budget. They commercials were such a treat. They ranged from parody: as in T-Mobile’s “#KimDataStash” featuring Kim Kardashian poking fun at her sexy selfies;…
  • How IMC is like the Super Bowl

    LuCinda Hohmann
    27 Jan 2015 | 11:10 am
    Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play during commercial breaks than the game itself, which make up a large component of the experience. Similarly, ads also make up a large component of IMC plans for companies and organizations nation-wide. But not just Super Bowl TV ads. With the digital age upon us,…
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    Online Marketing Blog - TopRank®

  • 5 Tips for Digital Marketing Newbies to Survive and Thrive

    Alexis Hall
    5 Mar 2015 | 3:00 am
    Nearly 5 years ago, I walked into the TopRank Online Marketing offices eager to start my first day. To say I was nervous would be an understatement. I was sure that the team could all tell that I was a total digital marketing newbie. Those first 8 hours were both exhilarating and overwhelming. Lingo that I had never heard of was flying fast around me (what did a Panda have to do with marketing and what was a MQL?). I felt both intimidated and impressed by the smarts, expertise and experience of those around me. And I remember thinking, would this ever be me? Since then, TopRank Marketing…
  • 20 B2B Content Marketing Examples and Case Studies for 2015

    James Anderson
    4 Mar 2015 | 2:55 am
    We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world? It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water. If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here.
  • Interview: Sonia Simone of @Copyblogger Media #authority2015

    Lee Odden
    3 Mar 2015 | 5:39 am
    I am very happy to post the first in our series of interviews with featured speakers at the upcoming Authority Rainmaker conference (May 13-15 in Denver) with none other than Sonia Simone of Copyblogger Media. Sonia is the co-founder and Chief Content Officer at Copyblogger, where she writes about marketing, entrepreneurship, and how to create better relationships with customers. At the Authority Rainmaker conference, you’ll be able to see her presentation, “Dr. Evil’s Guide to Landing Page Design”. In this interview, Sonia shares what authority means to…
  • Content and SEO Beyond Marketing – Optimized Digital Communications

    Lee Odden
    2 Mar 2015 | 5:44 am
    Content is the reason search began in the first place. In the days before Google, directories, lists and forums were the way to discover new content on the fast-growing world wide web. During those early days, the web was as much about the experience of discovery, aka “surfing”, as it was about finding specific answers. Answers to what? Many marketers would have you believe the only content that exists is the information created in support of buyers to discover, consume and transact. But there’s far more to the web than demand generation and advertising. Content is created…
  • Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

    Ben Brausen
    27 Feb 2015 | 2:55 am
    New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow?
 
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  • Lucky star who scored role of the Beast

    5 Mar 2015 | 10:36 pm
    Lucky star who scored role of the Beast AlamyEmma Watson is set to star as Belle in the live-action remake of 'Beauty and the Beast' -- and now her love interest has been cast! Plus, actor to play evil GastonMore entertainment newsSandler and Barker's funny feudLovato talks big collaboration
  • Harrison Ford crashes plane on golf course

    5 Mar 2015 | 10:36 pm
    Harrison Ford crashes plane on golf courseGettyThe actor and longtime aviator had just taken off from a nearby airport and asked to return before attempting to make an emergency landing.Latest on his conditionMore in entertainment news'Street Outlaws' driver arrestedMo'Nique speaks out on feud
  • Stunning turn in charges against NASCAR star

    5 Mar 2015 | 10:36 pm
    Stunning turn in charges against NASCAR starAPDelaware state prosecutors made a hugely surprising decision concerning the domestic violence allegations facing Kurt Busch.'The truth wins out'More sports coverageDo Knicks have any direction?Best 2015 Super Bowl rematches
  • Officer killed trying to stop store robbery

    5 Mar 2015 | 10:36 pm
    Officer killed trying to stop store robberyAPRobert Wilson III and his partner were inside a video game store in Philadelphia when two suspects entered and announced a heist.Tragic event that unfolded More headlinesFerguson police look to rebuild dept.ISIS 'bulldozed' ancient site
  • US diplomat recoups after brazen attack

    5 Mar 2015 | 10:36 pm
    US diplomat recoups after brazen attackAPMark Lippert remained positive Friday after he got 80 stitches following an assault that had North Korea gloating about 'knife slashes of justice.'Officials look into suspect's motiveMore newsNet neutrality battle heats upFighting ISIS becomes tricky
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    Chief Marketing Technologist

  • Speaking truth to marketers and marketing technology companies

    Scott Brinker
    4 Mar 2015 | 9:17 am
    Yes, that’s a sparkling, rainbow-colored unicorn kitten with butterfly wings. This came up in the following Q&A I had with marketing technology analyst extraordinaire David Raab. If you don’t yet know David, you may be scratching your head, wondering just what kind of Q&A I was running here. But if you do know him, you can certainly imagine him writing on his blog, in the context of explaining how customer data platforms (CDPs) can give marketers the multi-source customer database of their dreams, “Having that gate unlocked leads marketers to a candy-colored fairyland where…
  • For every marketing tech firm consolidated, 1.5 are born

    Scott Brinker
    2 Mar 2015 | 8:46 am
    My doppelgänger (or am I his?) agrees: marketing technology isn’t consolidating yet. Digiday recently published a terrific podcast interview with Terry Kawaja, the CEO of LUMA Partners — an investment bank that specializes in adtech and martech companies. Of course, Terry and LUMA are probably most famously known for their amazing LUMAscapes that map out companies in marketing-related sectors such as display advertising, search, video, social, gaming, commerce, content, etc. Terry’s original display advertising LUMAscape was the inspiration for my own marketing technology…
  • VC predicts marketing tech will grow 10X in 10 years

    Scott Brinker
    22 Feb 2015 | 12:13 pm
    Ashu Garg is a general parter at the venture capital firm Foundation Capital, focusing on start-ups in the marketing technology sector. He is currently on the boards of TubeMogul, Localytics, and AdRise, and was formerly on the board of Aggregate Knowledge before it was acquired by Neustar. Before going VC in 2008, Ashu was the general manager for Microsoft’s online advertising business, worked at McKinsey in software and digital media, and set up Unilever’s operations in Nepal. He has deep roots in both marketing and technology. When you meet him, you can’t help but be charmed…
  • A magical junction of design, technology, and leadership

    Scott Brinker
    19 Feb 2015 | 8:08 am
    Possibly the most exciting phenomenon in the professional world today is the intermingling of disciplines. Certainly the intersection between marketing and technical roles — IT, software development, “industrial” operations — is one of those important junctions. But there are many more. Even marketing and technology are no longer merely a two-way crossroads. Increasingly design is an equal partner in that synthesis of customer experience. Of course, marketing had long leveraged graphic design, albeit often in limited contexts such as logos, ads, brochures, and eventually websites.
  • Marketing as UX incarnate, with agile and lean principles

    Scott Brinker
    16 Feb 2015 | 11:14 am
    Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that “communicates” our brand. And in a digital world, almost all of those experiences are mediated by software. Once you accept those premises, then you will naturally conclude that a modern marketing organization needs to have great user experience, or UX, capabilities. Of course, if I had to pick one other capability for the modern marketing organization to have, it would be agility:…
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    FUEL LINES

  • Registration Now Open for Fuel Lines New Business Conference 2015

    Michael Gass
    26 Feb 2015 | 9:43 am
    Music City Center, Nashville, TNA new model for ad agency new business.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online.You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete. Presidential of Freedom Medal Winner, Richard Buckminster Fuller, author, architect and designer.Fuel Lines New Business Conference 2015 , October 8-9, is the agency’s guide to find, attract and engage…
  • Writer’s Block Can Derail Ad Agency New Business

    Michael Gass
    17 Feb 2015 | 11:03 am
    Consistently creating content is the fuel for an inbound new business program.With the rise of content marketing, writing has become an important component to new business as the battle for business has moved online. Content has become the magnet that draws in prospective clients and provides a positioning of expertise.I’ve been writing about business development for eight years. On occasion I suffer from writer’s block. It becomes extremely difficult to produce new articles. I feel hopelessly stuck.My writer’s block usually comes from any number of causes:I’m often…
  • 4A’s New Business Webinar

    Michael Gass
    11 Feb 2015 | 9:32 am
    How to Use Social Media to Attract New BusinessGaining new business has always been a challenge for agencies – and now, with the paradigm shift in business development, it’s become tougher than ever.In a previous new-business CMO study, 80% of decision makers said that they had found their vendors, not the other way around.Interruptive type tactics, such as cold calling and email blasts, have become ineffective; it’s now more important to be found, rather than to chase new business.On April 23, Michael Gass will provide participants with an inbound marketing plan for creating new…
  • Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?

    Michael Gass
    10 Feb 2015 | 9:22 am
    If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes.Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant.Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon.Most people have heard the reference to the Shoemaker’s Daughter Going Barefoot, sometimes referred to as the Cobblers’ Children Going Barefoot.An early acknowledgement of this quirky characteristic is found in Robert…
  • Ad Agency New Business Workshops

    Michael Gass
    23 Jan 2015 | 8:15 am
    A New Approach for New BusinessNew business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online.My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.Interruptive type tactics such as cold calling and email blasts are ineffective. It’s now more important to be FOUND than to CHASE new business.A New Approach to New Business Workshop is designed to…
 
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    Kneale Mann | Leadership

  • Experience and Letters

    Kneale Mann
    5 Mar 2015 | 4:26 am
    I was recently chatting with a colleague who is a highly experienced human resources director about education, training, and degrees. He was lamenting that his company has kept raising the bar for new applicants. Twenty years ago, experience was more important than degrees. Today, if you don’t have an MBA, you can’t apply for most of the openings in his organization.This is not to say an MBA isn’t impressive – it is – but it’s just one metric. If you have a person who has shown their ability and discipline to finish six years of university, you should acknowledge that. But my…
  • It’s a Dirty Job and We All Have to Do It

    Kneale Mann
    2 Mar 2015 | 2:00 am
    It was a plain beige room with uncomfortable chairs. My grade school guidance counselor sat behind his desk looking through piles of paper to find my file. He looked up, cleared his throat, and launched into a diatribe I remember to this day. His point was that I was not to close any doors or hold myself back. I was 13! All I wanted to do was play hockey. I had no clue what I wanted to do for a career and this guy was laying all this heavy stuff on me. I didn’t get it then, but got it many times over the decades after that chat. Follow Your Passion?I’ve done a lot of reflecting lately –…
  • Is No The Appropriate Response?

    Kneale Mann
    26 Feb 2015 | 3:07 am
    As a leader, how often do you race to the “no” before looking closer at the situation? Conversely, how often do you say “yes” by rote? I often ask business and community leaders what their organizations do and stand for, then dig deeper to find what they won’t stand for which garners some interesting responses.For example; Will you do anything for revenue? Would you risk your company’s reputation by lying to a customer? Could you sleep soundly at night knowing your products harm people?Closer to a Yes?If you’re in sales, you know the infinite pain of a prospect who won’t get…
  • Not-So-Common Sense of Communication

    Kneale Mann
    23 Feb 2015 | 2:00 am
    I seem to be having a lot of conversations about communication these days. We have devices glued to our hands and laptops within reach so it gives us the impression we are connected but how well are we communicating?I’ve been studying the concept of processing verses quick responses and though it is new learning for me, it’s quite effective. Taking a breath before hitting send, walking away for an hour to re-think the response, calling them back after some deliberation, all seem to be quite helpful.That's not what I meant! We know text and email are the worst possible ways we can…
  • I Am Grateful

    Kneale Mann
    20 Feb 2015 | 2:00 am
    It's often said when you're stuck or feel down, helping someone less fortunate can be the biggest gift for both of you. No matter your religion or cultural background, there are points in your life when you have felt beaten down and sad. Those are the times to take out a piece of paper and a pen and write down all the things that are going well. You may not think it's a long list but if you let your mind go, be kind to you, and think deep, you will find it. And it might just change your life.Here's my list for today.I am grateful for my health. I am grateful for my loving family.I am grateful…
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    iMediaConnection Blog

  • FAREWELL Q&A WITH NY TIMES AD COLUMNIST STUART ELLIOTT (PT 3): CHANGE IS (ON) THE AIR

    Rick Mathieson
    4 Mar 2015 | 5:47 pm
    In part three of an expansive "exit interview" I conducted with Elliott just weeks after he announced his retirement in December - he points to how ad agencies used to pretend they were bigger, until that became a liability, and why brands had better keep up with demographic trends, or risk being risk being left behind. Photo: New York Times CLICK HERE TO LISTEN TO: FAREWELL Q&A WITH STUART ELLIOT: WHAT I SAW THE REVOLUTION (PART 3) - CHANGE IS (ON) THE AIR (Approx: 3:53) Listen to Part One here: What I Saw at the Revolution Listen to Part Two here: The Rise & Risks of Content…
  • Visually Sell a Destination: Photos in Your Travel Marketing Campaign

    Anna Johansson
    4 Mar 2015 | 11:13 am
    When marketing a destination, the place is the product – and people want to see what they’re getting. For most people, traveling isn’t cheap, which is why providing enticing photos and other visual content is so important. People need to see to believe, and your ability to satisfy this demand will prove lucrative down the line. The Power of Visual Content If you aren’t using visuals like images, videos, and infographics, you’re missing out. Research suggests that visual content is exponentially more powerful than textual alternatives and brings much higher returns when used as part…
  • Supergate Lenovo: How and why does that even happen?

    Kevin Ryan
    27 Feb 2015 | 9:16 am
    Lenovo has officially gone into the tech betrayal record books with "Supergate." "Or is it fish bait?" If you have no idea what I'm talking about (not to get into it), I'm referring to the recent "discovery" that some adware (aka, pushware, bloatware, or -- in some circles -- malware) disguised as a utility was preloaded on Lenovo machines as of fall 2014 and early 2015. Unbeknownst to and much to the chagrin of many Lenovo customers, the story took a turn for the OMFG when said prepackaged software was also determined to be a security risk. Then (and only then) we started to see Lenovo head…
  • Facebook Reach – Back To The Future

    Katya Constantine
    26 Feb 2015 | 8:50 am
    Welcome to the new Facebook feed As you’ve probably noticed, your Facebook feed is looking different again last few months.  Gone are the viral cat videos and the incessantly repetitive “please please share the press release about the launch of our Moon office” posts.  Back at the top of the feed are your friends’ posts - even if Facebook continues to insist on showing you the halftime wisecracks from a game two days ago. And along with that you are now seeing more paid ads from the brands who are happy to pay for the privilege of showing you their ad.  Finally, you increasingly…
  • 3 steps for converging digital video and TV advertising, today

    Avi Brown
    26 Feb 2015 | 6:00 am
    It's not exactly news that digital has become one of the fastest growing channels for both media consumption and marketing budgets. Last November, Nielsen reported that the audience for online video was expanding by a whopping 60 percent per month. And while TV isn’t going anywhere, it is being redefined by both technology and the consumer experience. Put simply, TV is becoming more like Digital and Digital Video is becoming more like TV every day. It’s time to step back and look at TV and Digital Video advertising together. Internet-connected devices are no longer just for marketing…
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    Blog - Ganador

  • WHY DO RETAILERS FAIL #3: TREND vs ACTION

    Dennis Price
    3 Mar 2015 | 8:50 pm
    Last week I wrote that instead of responding to trends as drivers of the business, we should rather see trends as market responses to friction points in our business.It follows, therefore, that we should see the trend as a symptom of a problem and not the cause of a change.There is wide spread consensus that the following trends are manifesting right now, and that survival requires retailers today to master these trends and either future proof the business against their effects or to capitalise on the trends.Typically, pundits will list a bunch of ‘things’ and label them…
  • WHY DO RETAILERS FAIL? #2: FAILURE BY FRICTION.

    Dennis Price
    24 Feb 2015 | 6:25 pm
    To make sense of a great many of the trends in retail is not easy. Experts abound and a simple google search will give you some comprehensive, free slide decks. But how do you make sense of these trends in practice? How do you take it from words on a page to specific actions? Understanding the notion of friction allows you to do just that, because one can use that framework to evaluate your retail business quite effectively.In The Necessity of Friction (1993) Keith Griffin, writes about the traditional view of Economics and it can be summarised as follows:The core of late twentieth…
  • WHY DO RETAILERS FAIL #1: THE BIG SQUEEZE

    Dennis Price
    17 Feb 2015 | 6:22 pm
    In our first post on the topic of failure, I gave an overview of what failure is, how we respond to it and how we should respond to it. There are many ways to describe what happening in the retail sector is. Disruption is too generic, and not helpful to understand what is happening. I prefer to identify specific patterns and one such pattern is ‘convergence’ or what is referred to as the dumbbell effect.  A good example would be shopping centres, where the big centres with a great offer  just gets bigger and the small, convenient ones do well too; but…
  • Anatomy of Failure

    Dennis Price
    5 Feb 2015 | 2:27 pm
    THE FAILURE BOGEYMAN IS COMINGAs soon as we hear the word ‘failure’ we run for the hills for fear of catching the disease. Some high achievers (Branson, Gates, Jobs and the like for example) tell us to embrace failure, but we all secretly think that is easy for them to talk, because they are already successful.If I was that successful, I’d also be happy to admit my historical failures.But what if the failure is recent? What if your failures outnumber your successes? Most importantly, what if you believe that you are currently not ‘successful’? Would you be prepared to…
  • A litany of retail failures, and how to benefit

    Dennis Price
    26 Jan 2015 | 5:01 pm
    AKA: RIP Retail Australia (or not)It is easier to be pessimistic than optimistic, and one can find stats to support either view.But here is my take on the retail landscape:Average of 44 small businesses closing their doors each day, according to Australian Bureau of Statistics dataSmall business failures up 48 per centSales have been flat, like forever: The latest ABS Retail Trade figures show that Australian retail turnover rose 0.1 per cent in November, seasonally adjusted, following a rise of 0.4 per cent in October 2014.Online eating our lunch. Total online retail trade, in original…
 
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    FOLDEN.INFO eMarketing

  • Interactive Video Study

    FOLDEN.INFO
    24 Feb 2015 | 6:54 am
    Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...read more
  • Online Advertising Benchmark Report

    FOLDEN.INFO
    6 Feb 2015 | 6:02 am
    An online advertising benchmark report has been released by Adobe Digital, which by its Adobe Marketing Cloud has become one of the most important online marketing services itself. The report includes data about clickrates and costs as well as the relationship of these figures for various online advertising formats. The Adobe Digital Index relies on ...read more
  • Web of Things Initiative by W3C

    FOLDEN.INFO
    27 Jan 2015 | 4:44 pm
    The WoT (Web of Things) is gaining steam. The term describes the communications of devices of various kind. At the great consumer and b2b fairs the subject is present for some time already and it got a lot of attention at the CES lately. As it often happens on the internet standards are the precondition ...read more
  • Do Mobile Users prefer Apps or Mobile Sites?

    FOLDEN.INFO
    21 Jan 2015 | 3:39 pm
    The questions how users access the mobile internet seemed to be answered and has been covered chronological on this blog. At first mobile search engines have been the preferred way to access and find mobile content. Later and regarding usage time mobile apps replaced this way to access content on smartphones. Regarding the growing dissemination ...read more
  • Content Marketing Scoring and Success Factors

    FOLDEN.INFO
    16 Jan 2015 | 2:01 pm
    Content marketing will remain one of the most important online marketing tools in 2015. So it is a nice topic for the first blog post in the new year. Like it happens to social media marketing, which as all connects to content marketing by various points, evaluating the success of the content marketing is difficult. ...read more
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    Digital Jungle

  • Using Social Media to Attract Chinese Tourists

    admin
    26 Feb 2015 | 8:17 pm
    The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In 2012 Read More The post Using Social Media to Attract Chinese Tourists appeared first on Digital Jungle.
  • Are Chinese Tourists ‘Out-Shopping the Rest of the World?

    admin
    25 Feb 2015 | 6:03 pm
    Making up nearly 20% of the world’s population, it should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers will exceed 100million trips abroad this year; the most popular destinations of which are consistently within Asia, Australia and Europe. Making up nearly Read More The post Are Chinese Tourists ‘Out-Shopping the Rest of the World? appeared first on Digital Jungle.
  • The Power of WeChat

    admin
    25 Feb 2015 | 6:00 pm
    With over 400 million users there is little to dispute the meteoric rise of WeChat, WhatsApp’s Eastern counterpart. In addition to its vast user base, accumulated in just three years, WeChat also boasts a broader range of features and tools compared to WhatsApp. It is little wonder then that a number of Western brands have Read More The post The Power of WeChat appeared first on Digital Jungle.
  • Understanding Chinese Website Design

    admin
    25 Feb 2015 | 5:59 pm
    Many Western organisations have either arrived in China, or have this at the top of their to-do-list. One small but critical element of arrival within China is the new design or adaptation of your Western website into a simplified Chinese site that will be appealing to the local Chinese market. Many Western organisations have either Read More The post Understanding Chinese Website Design appeared first on Digital Jungle.
  • Luring Chinese Students to Western Higher Education

    admin
    25 Feb 2015 | 5:56 pm
    Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full-fee, paying students. Naturally, these universities are looking to target China, who is now the world’s leader in providing students to the world’s universities. Around the globe, universities are facing funding pressures for their various Read More The post Luring Chinese Students to Western Higher Education appeared first on Digital Jungle.
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Twitter War? Think Twice, Omojuwa& Blossom Nnodim’ Case Study

    yinkaolaito
    1 Mar 2015 | 1:23 pm
    Communication and Public Relations professionals understand the impact of crisis. They do know it is better to prevent a crisis than to manage one. Wise people always avoid fight if it is needless. The wisdom is taken from an adage in Nigeria which says ‘one only knows the beginning of a fight, its full depth […]
  • 8 Best Approaches to handle critical online situation

    yinkaolaito
    25 Feb 2015 | 12:22 am
    The challenges of this age are as complex as the age itself. Online crisis has become part of what we must live with. Shrewd Community or Public Relations Manager must keep honing their skills if things  must work well for the organizations, brands we represent. Because the barrier of entry into online communication is porous, […]
  • Social Media News Gathering: 6 precautions you must apply

    yinkaolaito
    17 Feb 2015 | 1:55 am
    We live in the ‘age of breaking news’.  Every moment, seconds throws up a news flash. As long as you have  a Smartphone and has access to Internet you can always remain in touch with global news. There is no longer excuse for not knowing what goes on around the world. There are now applications […]
  • Why Nigeria Non-Profits (Church) need strong Communication Department.

    yinkaolaito
    30 Jan 2015 | 2:14 pm
    Communication Is the bedrock of any institution including marriage as well as all forms of relationships. When communication Is underplayed or not given right of ways, riots, misinformation,rumours fly around with ease. Today it is obvious that the evaluation of communication is still not being appreciated. This is so in many organizations. when there is […]
  • Jim Clancy, CNN And Corporate Social Media Policy: Lessons

    yinkaolaito
    18 Jan 2015 | 12:04 pm
    Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]
 
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Mobile E-Commerce Performance: 2014 State of the Union

    5 Mar 2015 | 12:00 am
    Delivering a fast mobile experience has never been more crucial! Two out of three mobile users expect pages to load in 4 seconds or less.Radware tested mobile load times for the top 100 E-commerce sites — both the m-dot and full site — and found that the average site does not meet user expectations.DOWNLOAD NOW TO LEARN KEY FINDINGS:How Slow Mobile Pages Have a Serious Impact on the Bottom LineJust How Critical it is to Ensure a Fast, Consistent Experience Across All PlatformsNumerous Technical Roadblocks to Delivering Optimal Mobile PerformanceRequest Free!
  • 8 Ways in 8 Days

    5 Mar 2015 | 12:00 am
    These 8 tips can immediately help your business succeed online. The only thing required is time and effort! Doing at least 1 of these tips per day is enough to generate new visitors to your website in just 8 days! Over the past 7 years I have gained a tremendous amount of knowledge in the ever changing field of online marketing. Although it can be stressful keeping up with this fast-paced, evolving industry, it is also very rewarding and challenging. I am extremely passionate in what I do and the services I provide to my clients. If you remain a subscriber of my newsletter, I promise to share…
  • Customer Success Software Buyers Guide

    5 Mar 2015 | 12:00 am
    There are many options for customer success software, from basic ones that show you customers in red, yellow, green but give no further context and others that are sophisticated enough to provide you with enough detail to truly drive revenue and reduce churn.This buyers guide will help you make a selection so you can delight your customer every time!Request Free!
  • 7 Ways Customer Collaboration Can Improve Your ROI

    4 Mar 2015 | 3:50 pm
    Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this white paper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.Request Free!
  • The Essentials of CRM - Free Kit

    4 Mar 2015 | 2:20 pm
    The Essentials of CRM, brings together the latest in information, coverage of important developments, and expert commentary to help with your CRM related decisions.The following kit contents will help you get the most out of your CRM research:Adobe EchoSign for Microsoft Dynamics CRMAdvanced Marketer's Guide To Salesforce Reports & DashboardsYour Complete CRM HandbookDelivering the True Potential of CRM Through the IndividualRequest Free!
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    Blog

  • How do younger B2B buyers act differently to older B2B buyers?

    5 Mar 2015 | 3:54 am
    Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts...
  • WEBINAR: The Guilty Secrets of B2B Buyers

    3 Mar 2015 | 3:02 am
    The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here's a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us...
  • How the UK could benefit from an extra £11.5bn through flexible working

    24 Feb 2015 | 2:00 am
    The Centre for Economics and Business Research has recently carried out a piece of research on flexible working, discussing the benefits the UK could stand to gain from a “work from anywhere” culture.
  • LinkedIn LinkedOut: new B2B ad network launched

    20 Feb 2015 | 8:28 am
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising.
  • Content Nausea: Even rock bands are getting sick of it all

    20 Feb 2015 | 3:30 am
    Content marketing isn’t rock ‘n’ roll. But an American indie band called Parquet Courts has recently released a song called Content Nausea, which should be on the playlist of every content marketer.
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    On Social Marketing and Social Change

  • Scarcity and Social Change

    Craig
    7 Feb 2015 | 7:54 am
    Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need. Having less than what we perceive we need – whether it is food, money, friends or time – is having less than we feel we need. What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Scarcity causes us to ‘tunnel’ – to adopt a mindset that focuses only on what seems, at least at that moment, to matter most. Scarcity, as you might expect, can lead us to do some not so smart things. That is…
  • Getting to the World Social Marketing Conference - 2015

    Craig
    5 Feb 2015 | 7:32 am
    The 3rd biannual World Social Marketing Conference is coming up 19-21 April 2015 in Sydney, Australia. Jeff French, the Conference Chair, has developed a Top 10 list for why you should be there:     1.    Hear the most up-to-date evidence and thinking about how and why social marketing is being applied around the world.    2.    Meet and talk with the world’s leading thinkers, researchers and practitioners.    3.    Grow you professional network and set up joint projects and interventions.    4.    Promote you own organization and what it’s doing, and find…
  • Asking the First Question for Change

    Craig
    3 Feb 2015 | 9:17 am
    I find that there are five fundamental approaches to how people approach solving wicked social problems and pursuing social change. They are distinguished by the first question each of them asks when thinking about possible solutions and approaches.I was reading a profile of a Harwood Institute Public Innovator that crystallized this idea for me. It concerned a relatively circumscribed problem (not the scope or scale of reducing global HIV incidence or childhood obesity) where, even in those circumstances, the differences in approach become clear. The problem was how to improve the narrow,…
  • Asking Questions About Education Innovation and Reform

    Craig
    24 Jan 2015 | 4:04 pm
    The reform of education - it’s products, policies, processes and people - poses all kinds of wicked problems, from what should (and should not be) in curricula, to how classes and schools are designed to achieve better outcomes for students and parents, how success is measured, and what the role of school personnel are in this most modern of ages. Innovations are widely touted, but few seem to be broadly adopted. Top-down approaches are rarely swapped out for more bottom-up processes (see these examples from the BIF Student Experience Lab for some exceptions). In over 4 decades of work in…
  • Webinar on Community-Based Prevention Marketing

    Craig
    22 Jan 2015 | 1:19 pm
    Can social marketing be used in community settings? Involve real people from the community? Focus on more than just individual behavior change? The International Social Marketing Asoscation's (iSMA) webinar series continues with several of my colleagues from the Florida Prevention Research Center (FPRC) at the University of South Florida College of Public Health talking about the evolution of community-based prevention marketing practice and research. The dates and times are: Time One: Thursday, January 29 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT). Time Two:…
 
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    Digital Examples

  • Instagram's new clickable 'Carousel' ad format

    5 Mar 2015 | 3:07 am
    A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo.This is pretty huge news, I think:  Instagram is launching a new ad unit, where advertisers can show multiple pics (slide from left to right), plus - crucially - a clickable link.Until now Instagram has only allowed one clickable link, in the profile page, to try to deter spam accounts and comment spammers.  The new ad unit allows a clickable link to a web page - you can see how this could be very effective for advertisers.This is likely to be US first, and then rolled out elsewhere later.More herePlus -…
  • Stock Photos with Vince Vaughn and others for Unfinished Business

    4 Mar 2015 | 4:24 am
    This is inspired!  To promote the film Unfinished Business, Fox has partnered with Getty's iStock photo library to produce some stock photos, featuring the cast.Four pics will be released each week, for one week only, free for any one to use for editorial purposes (but you need to create and iStock account to get them without the watermark)Pretty much guaranteed to go viral too, just as these 'stock photo' tumblrs have shown.Very creative!
  • Brands react to #TheDress

    27 Feb 2015 | 1:53 am
    Today everyone (clearly not everyone...) is talking about The Dress.  Sparked off by a Buzzfeed article on a debate on Tumblr about the colour of a dress (nearly 22m views at time of writing, in less than 24 hours, with 6 follow-up articles), it's a debate about the colours of a two colour dress.Essentially, the colours you see are determined by your screen brightness and your eyes, but somehow the story went viral, driven by celebs like Taylor Swift commenting.  It's helped distract us from Jihadi John, the story that is on the front page of all UK newspapers, anyway. Here are how…
  • Lady Gaga's American Horror Story Hotel Twitter Video

    25 Feb 2015 | 9:23 am
    Lady Gaga announced a new album 45 minutes ago via Twitter - and her tweet (below) has already had 23,000 retweets.Make your reservation now. #GagaAHSHotelhttps://t.co/o9ixi5TaFy— Lady Gaga (@ladygaga) February 25, 2015As a note of contrast this is what she did back on  New Year's Eve 2010.  Twitter, like so much else, is now all about the videoThis is the tweet from over 4 years ago - back then you had to add a pic through Twitpic...
  • Facebook's UK TV Ads

    24 Feb 2015 | 4:25 am
    Facebook's first three UK TV ads.I like them, but they feel American in all but voice-over - they could be clips from Lena Dunham's show Girls, but with a different cast  Flashback - the first American TV ad aka 'Chairs' from 2012
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    Idaho Ad Agencies

  • Comings and goings at DaviesMoore

    Brian
    5 Mar 2015 | 4:02 pm
    DaviesMoore has been going through a growth spurt as of late. Here are some of their latest hires: Ben Adams — Digital Media Planner / Buyer Jessca Hellwinkel — Account Services Assistant Erin Westendorf — Accounting & Billing Assistant Lindsey Schultz — Office Manager Dustin Jones — Web Developer In addition to these new hires, DaviesMoore has also had a couple of notable promotions: Tyler LaDouceur is now Account Services Manager. He’s been with DaviesMoore since 2007, and was most recently Digital Media Planner/Buyer & Media Buyer. Tanya…
  • So you want to bring Draplin back to Boise, huh?

    Brian
    26 Feb 2015 | 12:39 pm
    Well, you’d better get over to NKTRNL Design Co.’s Bring Back Drap Kickstarter right away. Seriously, what are you waiting for?
  • Liebenthal returns to Boise as Creative Director at CLM

    Brian
    10 Feb 2015 | 6:30 am
    John Liebenthal has returned to Boise, this time as Creative Director at CLM Marketing & Advertising. Prior to joining CLM, John was associate creative director at Young & Rubicam Group Seattle, and also served briefly as ACD at Draftfcb/Hacker Group, also in Seattle. Diving further back into the history books, John spent about five years as associate creative director at Oliver Russell, and a couple of years as senior copywriter. He also spent about five years with Publicis in Boise, as senior copywriter and creative director. Welcome back to Boise John.
  • From the media front: New hires at KTVB Digital

    Brian
    9 Feb 2015 | 2:00 pm
    KTVB Digital has added two new folks to their team: Katie Martin — digital account executive Katie is the team’s newest digital account executive. She is a graduate of University of Northern Colorado, and most recently worked for a specialty agency in Phoenix managing campaigns for insurance industry clients. She also spent time in customer service for Southwest Airlines. Anna Daly — digital sales specialist Anna first joined the KTVB News Group as an intern in 2011, and now moves into the newly created role of digital sales specialist. She has previously serves as a…
  • Have you seen the Boise Ad Book yet?

    Brian
    5 Feb 2015 | 10:36 am
    For those who haven’t heard, the Boise Ad Book has been developed by Greg Clow as a way to offer a common, central resource to showcase work from shops throughout the region. A little more about the book, from Greg: As you know, I have been working on the Boise Ad Book, and I am now proud to let you know that the 2014 Annual is available. You can order the print version through Lulu. Lulu is a “print-to-order” publisher. With over 900 full color images, their product is high quality, and you will be impressed. Beginning in the new year, the book will be offered to marketing…
 
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    Creativity Unbound

  • What we talk about when we talk about advertising*

    edward boches
    1 Mar 2015 | 1:55 pm
    The good folks at Innovation Hub, a weekly NPR radio show produced at WGBH in Boston, recently invited Thinkmodo’s James Percelay and me to chat about where advertising is headed in the years to come. Hint: it’s not going away. Granted no one has a crystal ball, but if this show is any indication, one thing we can be certain of is that people in the business will never be short on opinions. Myself included. And we all like to predict. My thoughts, which you can hear preserved forever on the episode titled 21st Century Mad Men, are summed up in one of the examples I shared. In a few years…
  • How to succeed in advertising: show up

    edward boches
    13 Feb 2015 | 10:51 am
    Against all odds ( l to r) Kristen Cavallo, Shirley Leung, Pam Hamlin and Karen Kaplan appear on stage together. It was Tuesday. The entire city of Boston was digging out from its third major storm in 30 days. Snowbound cars clogged city streets. Small mountains of snow and ice stood at every corner. Getting from one end of the city to the other could take an hour or more. And that’s if you could find a cab since public transportation was shut down. This was causing me undue stress. In 36 hours I had 260 people coming to a sold out event at Boston University. Invitations had gone out.
  • Lessons from Snickers and the Bathing Suit Issue

    edward boches
    10 Feb 2015 | 6:42 am
    Take a look at BBDO’s Snicker ad on the back cover of this week’s Sports Illustrated Bathing Suit issue. Brilliant. Not because it’s a print ad, but because it hijacks a cultural moment. The fact is there aren’t very many universal or all-inclusive media events anymore – the Super Bowl, the Oscars, a few others perhaps. But smart brands and their marketing partners can create visible concepts by identifying the few that do remain and making themselves a part of them. It could be the news, public events, popular TV episodes or in this case a highly anticipated magazine edition.
  • What’s original advertising and does it matter?

    edward boches
    1 Feb 2015 | 1:29 pm
    2015 The day starts normally and then: Disaster looms everywhere. Wild animals run loose. Cars crash. Spontaneous fires appear. First responders are out in force. Fish fall from the sky. 1999 The day starts normally and then: Disaster looms everywhere. Wild animals run loose. Cars crash. Spontaneous fires appear. First responders are out in force. No falling fish. The first spot is Mophie’s new Powerless commercial, due to air on the Super Bowl tomorrow. It’s getting lots of pre-game buzz and deservedly so. What’s not to love? It delivers huge production value, great music, tight…
  • Love your Mom, hug your kid, get a burger. Smart idea from McDonald’s.

    edward boches
    30 Jan 2015 | 2:35 pm
    Less I ruin my personal brand image, let me first say that I am not a fan of McDonald’s food. I don’t even let my kids eat there. In their 14 and 18 years, they’ve been to a McDonald’s only once and that was at a train station in Beijing where there was no other safe place to eat before boarding an all nighter to Xi’an. Nor am I a fan of the “I’m Lovin’ It” campaign that has run for the last few years. Seems that love is a word that gets thrown around way too generously in advertising. Can you really love calorie-filled burgers and fries? OK, I admit to being a snob. But I…
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    Marketo Marketing Blog

  • The Power of Word of Mouth Marketing & How You Can Do It

    Lizzy Funk
    5 Mar 2015 | 5:30 am
    Author: Lizzy FunkLast week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing. As a marketer, I was familiar with the term ‘Word of Mouth Marketing’, and had heard it was effective, but I have never really…
  • Why Website Engagement is the New Marketing “Must-Have”

    Mike Telem
    4 Mar 2015 | 5:30 am
    Author: Mike TelemAs a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. Since prospects are often quick to judge the value and relevancy of your content, each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search. How crucial is website engagement to revenue generation? The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!).
  • The New Brand Building in the Era of Engagement

    Sanjay Dholakia
    3 Mar 2015 | 5:30 am
    Author: Sanjay DholakiaAt our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing. Storytelling Is Timeless In the era of engagement marketing, the essence of what makes you and me marketers won’t change. No matter how much digital,…
  • It’s Never Too Early to Be a Marketing Genius

    Matt Zilli
    2 Mar 2015 | 5:30 am
    Author: Matt ZilliBeing based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. For a new product or service to have any chance of success in this extremely competitive consumer world, the marketing team must be ready to roll the moment a product goes out the door. So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media,…
  • The Year of Engagement and Empowerment: TFM&A 2015 Highlights

    Raymond Coppinger
    27 Feb 2015 | 5:30 am
    Author: Raymond CoppingerWhat do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees. So, I’d like to share some of the key highlights and takeaways: Mind your Tone (of Voice) The content…
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    adverlicious

  • Cleveland Clinic “#1 in Heart Care” 300×250

    James A. Gardner
    21 Feb 2015 | 11:55 am
    Tags: 300x250, Cleveland Clinic, Healthcare and pharmaceuticals, heart, hospital Hey! We've got ads that are similar to this one: Pfizer Lipitor “I Trust My Own Heart To Lipitor” 300×250 (branded) Pfizer Lipitor “What More” 300×250 (branded) Pfizer Lipitor “Does It Have” 300×250 (branded) Children’s Hospital Boston “After Her Tonsillectomy” 300×250 Pfizer Lipitor “How Many” 300×250 (branded)
  • Acura 2016 ILX “Made You Look” 300×250

    James A. Gardner
    21 Feb 2015 | 11:46 am
    Tags: 300x250, Acura, Acura ILX, Automotive, Honda Acura Hey! We've got ads that are similar to this one: Acura 2008 RDX “Harness The Power” 300×250 Acura 2007 MDX “Now It’s Your Turn” 300×250 Acura 2011 MDX “Family-Sized Luxury” 300×250 Acura TL “Official Vehicle Of S.H.I.E.L.D.” 300×250 Acura RLX “Whole New Level” 300×250
  • Raytheon “AMDR Stacks Up” 300×600

    James A. Gardner
    21 Feb 2015 | 11:41 am
    Tags: 300x600, advocacy, All others, military, Public relations, Raytheon Hey! We've got ads that are similar to this one: CSX “Mile 436″ 300×600 CSX “750,000 Tons Of Freight” 300×600 Shell “Let’s Go” 300×600 Lockheed Martin “F16s Outperform” 300×600 Lockheed Martin “Most Feared Aircraft” 300×600
  • Volkswagen (VW) Touareg TDI “One Tank” 300×250

    James A. Gardner
    15 Feb 2015 | 7:42 am
    Tags: Automotive, diesel, fuel efficiency, SUVs, Volkswagen, Volkswagen Touareg, VW, VW Touareg Hey! We've got ads that are similar to this one: Volkswagen (VW) 2011 Touareg “Just Your Signature” 300×250 Volkswagen (VW) Touareg “You Could Get Lost” 300×250 Volkswagen (VW) Touareg “You Don’t Need Stars” 300×250 Volkswagen (VW) 2011 “All New” Touareg 300×250 Volkswagen (VW) Touareg “Brakes That Brakes For You” 300×600
  • Cartier “Rotonde De Cartier” 468×648

    James A. Gardner
    12 Feb 2015 | 8:12 pm
    Tags: 468x648, Cartier, Clothing and fashion, Consumer goods, luxury, watch Hey! We've got ads that are similar to this one: Cartier “La Dona De Cartier” 360×600 Cartier Calibre “Mechanics Of Passion” 300×250 Cartier “Rotonde de Cartier Mysterious Double Tourbillon” 300×600 Cartier “Calibre De Cartier” 300×600 Cartier “La Dona De Cartier” 360×600
 
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    Sparks

  • Hospital branding: the importance of physician engagement

    Eric Brody
    26 Feb 2015 | 8:38 am
    Good article in Business Journal, What Too Many Hospitals Are Overlooking, written by Craig Kamins, Senior Practice Consultant at Gallup. His main point is that engaged physicians, much like fully engaged employees, are vital to a hospital brand, or health system’s brand success. In one health system researched by Gallup,...
  • A dose of humanity from a skincare brand CEO

    Eric Brody
    11 Feb 2015 | 10:19 am
    We came across this special little piece from JuE Wong, CEO of StriVectin skin care, in the February issue of More Magazine. Beyond JuE’s intimate glimpse into her life – it indirectly puts a genuine, human and honest face on a skin care brand that is vying for attention, share...
  • Amidst the disruption, strong healthcare brands will prevail

    Eric Brody
    9 Feb 2015 | 8:01 am
    The good old days of healthcare system and hospital branding and marketing are over. How will you survive and thrive in the new paradigm? Competition is no longer just down the street, nor limited to the traditional confines of healthcare. Boundary lines have been redrawn, and national retail pharmacy brands,...
  • Is your healthcare brand experience mobile optimized

    Eric Brody
    30 Jan 2015 | 5:59 am
    It’s not hard to imagine that at some point in the future, customers (formerly known as patients) might have a mobile-only relationship with your healthcare system or hospital brand. The numbers bear out this possibility. Consider that between 2010 and 2013, time spent on smartphones more than tripled, while time...
  • Consumerism, language and the changing world of health care brands

    Eric Brody
    21 Jan 2015 | 6:00 am
    It’s our belief that to thrive in the future, healthcare system and hospital brands need to think, act and compete like consumer brands. While in the past, providers were able to be driven by what was best for them, future success calls for rising to the challenge of delivering what’s...
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    Marketing Donut feed

  • Infographic: Business use of social media in 2015

    guestbloggerMD
    2 Mar 2015 | 1:56 am
    It’s no wonder that businesses are confused about which social media sites to use ­– they are growing and proliferating all the time. Real Business Rescue has pulled together all the latest statistics about social media use in this excellent infographic, providing an enlightening look at how brands are operating in the social sphere in 2015. Want to know which sites are trending? Where you should concentrate your efforts? What other businesses are doing online? It’s all here along with useful data on that tricky social media issue — return on investment (ROI). Source: How B2B…
  • SMEs struggle to access “complex” state support

    27 Feb 2015 | 1:05 am
    Government business support is difficult to access according to a report by the Business, Innovation and Skills (BIS) select committee. The BIS inquiry into Government Support for Business focused on access to finance, support for exports, manufacturing and efforts to encourage local growth. It found that the myriad schemes are often poorly communicated and difficult for businesses to access. There are over 600 different support schemes currently advertised on the government website, many with different objectives, eligibility, funding and contact points. MP Adrian Bailey, chair of the BIS…
  • Widespread backing for minimum wage rise

    27 Feb 2015 | 1:04 am
    The Low Pay Commission (LPC) has recommended to the government that the adult rate of the National Minimum Wage (NMW), for workers aged 21 and over, should rise by 3% to £6.70 from October 2015. The LPC says this would protect low-paid workers without damaging the economy. It would be the largest real-terms increase in the NMW since 2007. David Norgrove, chair of the LPC said: “Sharp increases in the minimum wage would put jobs at risk – not least bearing in mind pressure on low-paying sectors and small firms. We do believe however that the continued recovery, and in particular the…
  • Fear of failure holds back budding entrepreneurs

    27 Feb 2015 | 1:03 am
    More than one in three would-be entrepreneurs say they think about starting a business every day, but 78% are afraid they’ll fail. These are the findings of a survey of 1,000 would-be entrepreneurs by the Business is GREAT campaign. It found that 39% think about starting a business every day but hadn’t taken any steps to realise their dreams. The research found that the 18-24 year olds were most preoccupied with thoughts of starting a business, with 52% of this group saying that they think about starting a business most days. Only 24% of the 55+ age group had the same ambitions. These are…
  • SMEs get bigger share of public sector work

    27 Feb 2015 | 1:01 am
    The government now spends over a quarter of its budget with small and medium-sized enterprises, following a significant overhaul of public sector procurement practices. New figures show that central government spent £11.4 billion with SMEs in 2013 to 2014. It means that 26% of government spending went to SMEs, exceeding the 25% target set by the government in 2010. Francis Maude, minister for the Cabinet Office, said: “Five years ago, many small businesses would not even bother trying to win a contract from the public sector. Who could blame them? Why was government requiring all…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • Hidden Marketing Psychology That Produces Profits

    Tom Trush
    18 Feb 2015 | 7:18 am
    The next time you go out to eat, pay close attention to the menu – it could deliver your next marketing strategy. In fact, once you select what you plan to order, take a few seconds to consider … Is this what I really what – or did the menu cause me to make this choice? You see, menus are primed with psychological strategies designed to get you to order certain items. Many times it’s the most profitable entrées (but not necessarily the most expensive ones). One of the most common strategies – and one you can immediately apply to your marketing – is to use a pricing decoy. The…
  • How to Get Big Response From Small Audiences

    Tom Trush
    18 Nov 2014 | 8:23 am
    Why do some marketing messages get responses, while others attract less interest than the vegetable tray at a 9-year-old’s birthday party? For example … Mortgage broker Bob spends $2,000 a week buying 60-second radio spots. He reaches 550,000 listeners — but his phone stays silent. Accountant Ann spends $40 a week for a virtual assistant to edit three 2-minute videos (recorded on her iPhone). She reaches 90 people — yet she has to keep turning away business. Now, of course, several factors can contribute to these differences. So make whatever assumptions you’d like. In…
  • The Question That Creates Instant Authority

    Tom Trush
    28 Oct 2014 | 8:38 am
    What do you want to be known for in your business? We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent or whatever, you’re likely not the only one with your title. And this presents a problem when marketing. You see, if your message only focuses on what you do (i.e., your occupation or product/service),…
  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
 
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    Chiefmarketer

  • St. Patrick’s Day Marketing Roundup

    Patrick Gorman
    5 Mar 2015 | 8:03 am
    Top o’ the morning to you from Chief Marketer! St. Patrick’s Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here’s a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese: When you think of St. Patrick’s Day, one of the first brands that comes to mind is Guinness, and CNN reports that the most famous Irish beer is resuming its sponsorship of New York City’s annual St. Patrick’s Day Parade after opting…
  • Loews CMO on Twitter and Staying Unique: Video

    Patricia Odell
    5 Mar 2015 | 7:27 am
    Forbes.com staff member Jennifer Rooney sits down with Loews Hotels and Resorts Chief Marketing Officer Bruce Himelstein in this video interview to discuss a range of topics, including how Loews became the first hotelier to leverage Twitter for making reservations. The two also discuss Loews marketing challenges, staying up on trends and how to maintain its uniqueness and differentiation among competitors even as it expands to new markets like San Francisco and opens new hotels in Chicago, Los Angeles and Boston. Through its marketing, the 60-year old brand continues to grab share with help…
  • 21 Questions You Must Ask The Marketing Team

    admin
    4 Mar 2015 | 1:18 pm
    Getting the marketing team to think more deeply about a client’s—or your own—business, price points, product improvement and what percentage of the marketing budget can be quantified, can be a challenging task. Everyone has a lot on their minds, dozens of tasks stacking up, deadlines and meetings. This author lays out 21 provocative questions to ask the marketing team to provoke frank discussions, much-needed improvements and generate ideas by prompting thinking in ways they haven’t before. Tuck the questions into your desk drawer and throw a few out when discussions or brain storming…
  • The Risks of Not Following Data Use Guidelines

    Beth Negus Viveiros
    4 Mar 2015 | 7:08 am
    If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out. It sounds like a basic concept, but not everyone is transparent to consumers about data practices. When the law catches up to all the advances in data technology, poor practices will leave some marketers vulnerable, said Todd Vare, a partner at the law firm Barnes & Thornburg who specializes in intellectual property , data protection and business dispute cases. “There is an incredible amount of technology that can gather information and…
  • In Lead Gen, Speed and Relationships Matter

    Beth Negus Viveiros
    4 Mar 2015 | 7:03 am
    What’s the biggest mistake made by many sales organizations? Taking a transactional rather than a relational sales approach. “We want to be advocates for our clients,” said Dale Vermillion, CEO of Vermillion Consulting Inc., speaking at LeadsCon Las Vegas on Tuesday. “Is your customer looking for price or value? Price is what you pay, value is what you get—and these two things are separate.” Leads are of no true value to an organization until they convert, he said, noting that companies must prioritize their leads and then properly manage the conversion process. Look at the…
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    DigitalMarketingLab

  • The rise of the brand media house

    Teresa Sperti
    14 Feb 2015 | 8:05 pm
    The digital advertising industry is in the midst of significant transformation and it being driven by brands increasingly focusing on content and data. In recent times we have seen the rise of... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Big Digital Trend of 2015: Fusing Consumer Data with Digital Activities

    Teresa Sperti
    17 Jan 2015 | 10:19 pm
    As each year comes to a close and we launch into a new year – the prediction articles roll off the production line and this year is no different. The internet of things, wearables, iBeacons are just... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Alternative budgeting processes to drive greater digital investment

    Teresa Sperti
    7 Dec 2014 | 12:49 am
    Whilst digital has been on the agenda of many CMOs and senior marketers for years – some industries have been better at adapting their marketing strategy and shifting spend towards digital than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • How to Attract and Keep Millennials at Your Company

    Erica Moss
    5 Mar 2015 | 7:42 am
    According to the 2015 Millennial Majority Workforce studymillennials will be the largest generation in the workforce in 2015. This is a group that’s adaptable, entrepreneurial, team-oriented, and super creative. They are looking for employers that embrace these characteristics rather than stifle them behind a desk or in a cubical. On the flip side, the study found that 53 percent of the 200 hiring managers surveyed said it is difficult to find and retain millennials. However, managers still agree – millennials are a desirable target for companies looking for new employees. Nearly seven…
  • Millennials Buying Beauty: Sephora Proves It’s All About the Experience

    Cherryh Butler
    3 Mar 2015 | 8:07 am
    The beauty industry is a rapidly growing market in the United States. In fact, Mintel found that spending by adults between the ages of 25 and 34 will increase by 6 percent from 2014 to 2019. Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora’s own private label. When it comes to activating…
  • 5 Ways Hispanic Millennials Differ From Their Parents

    Glenn Humble
    26 Feb 2015 | 7:55 am
    We all know how much brands sway the purchasing power millennials wield as the largest generation in the US. But what about this generation in the context of another segment with increasing buying power—Hispanics? The segment contributing the most to US population growth at 50.5 million-strong, Hispanics control $1.3 trillion in spending power. Looking deeper into the Hispanic segment, you’ll see some interesting characteristics. For instance, seventy percent of the current US Hispanic population is under the age of 40. The recently minted “Upscale Hispanics” class, those with an…
  • Etsy and Pinterest Allow Millennials to Leave Their “Maker’s Mark”

    Lauren Katz
    24 Feb 2015 | 7:07 am
    The artisanal and handmade trend is hard to miss; it’s everywhere. Popular activities within this trend include canning, woodworking, gardening, brewing beer, knitting and thrifting – just to name a few. These pastimes and preferences strikingly resemble those of our grandparents, but are in fact hobbies dominated by a newer generation: the millennials. At a glance, this movement seems ideated in saving money by creating “do-it-yourself” opportunities. However, the handmade movement is a $29 billion industry that has nearly doubled in the last decade. In fact, millennials make up…
  • Millennial Monday: How to Embrace Disruption

    Leah Swartz
    23 Feb 2015 | 9:25 am
    If you’re not being disruptive you’re just part of the noise. Jeff Fromm takes us through the best strategies to embrace disruptive marketing and the “Useful is the New Cool” mindset.
 
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    FeedBlitz News

  • Email Marketing 101, Part 4

    Phil Hollows
    9 Feb 2015 | 12:16 pm
    How to be Successful with Email Marketing 101 The previous three articles in the “Email Marketing 101″ series dealt with three core concepts: Why you should be email marketing; When to start email marketing; and How to start email marketing. But email marketing isn’t an end point, or a static goal. It’s an ongoing process. While automation can and does yield significant benefits, you still have to make certain commitments to be successful. If, however, you’re an avid blogger or content marketer, meeting these commitments isn’t going to be a big deal. To…
  • Email Marketing 101, Part 3

    Phil Hollows
    6 Feb 2015 | 7:31 am
    How to Start with Email Marketing Honestly: Don’t over think it. Sending blog updates by email is not only great, but also very much good enough – you’re saving your blog’s subscribers the time and effort to remember to go back to your site. Your content is already great, and now people have invited you to send it to them whenever you write. That’s what they want; so go ahead. Give it to them. Here’s how you get started: Choose a reputable, supported email service (because nobody wants to end up being labeled spammer, right? Right). Behave well, always (ALWAYS) use dual opt-in,…
  • Email Marketing 101, Part 2

    Phil Hollows
    5 Feb 2015 | 6:27 am
    When to Start Email Marketing In the previous Email Marketing 101 post, I talked about why email marketing is vital. Today I’ll talk about when - when to start your email marketing efforts. Good news! It’s a one word answer: Now. No, I’m serious. Don’t delay because “I’m not big enough” or “I don’t have enough traffic.” You simply don’t know when and which subscriber will be the one that buys from you, spreads the word about you, or invests in you. Look at it this way. As you start out, you’re building pages; thinking about SEO; looking at analytics. You’re…
  • Email Marketing 101, Part 1

    Phil Hollows
    4 Feb 2015 | 7:05 am
    Why Email When you think about building your site for the first time, you’re probably also thinking about your Facebook presence. After all, that’s where the people are, right? OK, that makes sense at a superficial level. But there are two problems with emphasizing platforms like Facebook instead of your own site and your own list: Facebook owns Facebook. Building your online presence on someone else’s digital turf which they adjust to please themselves (and not you) is risky. Facebook stinks for engagement. “Stinks” – a bit strong, you say? Well, according to…
  • Superbowl XLIX: On Luck, Preparedness and Execution

    Phil Hollows
    2 Feb 2015 | 7:47 am
    [Bear with me -- this isn't a sports piece] Wow – that was quite the game. As a Patriots fan living in New England I was very, very vested in the outcome, and I’m obviously happy with the result. But it was a darned close call. As those last few plays unfolded, there was the amazingly lucky catch that put the Seahawks at 1st and 6. Then, out of nowhere, New England got “lucky” twice: Firstly, when Seattle tried an unnecessarily high risk play just to waste time, and secondly when the rookie intercepted the ball, effectively securing victory for New England. Three…
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    HB

  • What Happens in London Doesn’t Stay In London

    Catherine Ahearn
    3 Mar 2015 | 4:24 pm
    [View the story “IPREX Global Leadership Conference 2015″ on Storify] Send to Kindle
  • PR Community: Let’s Help Save America

    Chuck Tanowitz
    13 Feb 2015 | 11:59 am
    The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the broken rebar underneath. Despite an entry into the city app, it remains unfilled as I write this. The problem of maintenance within America’s crumbling infrastructure is enormous, one that is rising to the level of a national crisis. Our bridges are on the brink of failing, our power lines lie above…
  • This Valentine’s Day, Let’s Take a Break (From Pitching)

    Taylor Johnson
    11 Feb 2015 | 7:48 am
    Dear Journalist, February 14th has been a tradition to celebrate Valentine’s Day for as long as we can remember. Althoughthe world has seen hundreds ofyears and countless technological evolutions since the first valentine was sent via snail mail, there are a few special Valentine’s Day memories that we all have in common. Whether it was a handmade card you sent to your secret crush as a preteen, cheap candy your mother or father bought for you to pass out to the kids in school, or the overpriced roses and assorted chocolates in a heart-shaped box you gave to your sweetheart, Valentine’s…
  • Memorable Football and Powerful Marketing

    Julia Bucchianeri
    2 Feb 2015 | 4:07 pm
    Last night was a big night for New England. The Super Bowl was back and forth and for most of the second half and it wasn’t looking good for our beloved Patriots. But when rookie Malcolm Butler intercepted Russell Wilson’s pass intended for Ricardo Lockette in the last minute of the game, victory was ours! When we look back on Super Bowl XLIX years from now we’re likely to remember a few amazing things that happened in Arizona last night: Bulter will forever be remembered as the rookie who helped the Patriots’ secure their fourth Super Bowl win since 2001; Patriots Quarterback Tom…
  • PR Lessons from New England’s ‘Evil’ Empire

    Ryan Yuffe
    29 Jan 2015 | 12:21 pm
    An informal poll conducted before the start of the 2014-15 NFL season showed the New England Patriots to be the NFL’s most hated team. We can expect the recent Deflategate scandal, in which the Patriots are accused of deliberately deflating footballs against the Indianapolis Colts, to only fuel the rage of ordinary fans across America. The Patriots have a lot of image cleaning up to do in the coming weeks, but it’s worth using this episode as a way to think about how New England can learn from its PR mistakes for the future. Here are 4 rules for the Patriots to think about in 2015:    …
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    InfoProduct Marketing Insiders Tips And News

  • Sales Funnel – Key Terms

    Jeff
    25 Feb 2015 | 6:14 am
    If you have been plugged in at ALL into marketing your business and products online you will have come across the concept of Product Launch Truth be told, we all launch our products one way or another – the difference is how effective are those launches in bringing in immediate profit and momentum for your online business? Product launches are certainly not new. Steve Jobs used to be a masterful product launch expert as he would hold industry events and turn the launch of a new Apple product into a world-wide event resulting in massive buzz, mind-share, press coverage and of course,…
  • Stop Complaining – Watch This!

    Jeff
    24 Feb 2015 | 12:48 pm
    Go ahead and tee up this great video recorded this past Monday by Gary Vaynerchuck… If you are feeling anything but motivated, pumped and filled with gratitude about the opportunity in front of you – then watch this video, change your state and get moving!
  • In The Advice Business – What Do I Give Away?

    Jeff
    18 Feb 2015 | 10:33 am
    For many of us involved in the "advice" business, otherwise known as information product marketing, knowledge products, training, education, etc…it can be challenging to know where to draw the line between free content versus paid content. Specifically, many of you have asked me, "Do I give away my best stuff and if the answer is yes, what do I then sell?" Let me make a few points around the topic of what to give away to both draw in traffic and leads as well as convert leads into warmer leads and customers: Giving your best advice gives you leverage in the form of…
  • How To Make Money With Information Products

    Jeff
    17 Feb 2015 | 8:10 am
    I get daily emails and requests from blog readers and InfoMarketer'sZone members around how they can make money with their own ebooks. Why not…ebooks are a thriving market with more and more people each day buying and consuming ebooks from a variety of platforms including Amazon, Clickbank, Ebay and many other sources. We love ebooks too…having created, published and marketed 14+ ebooks ourselves, we have done extremely well with these digital profit magnets. These days though, the landscape is changing and so keep this in mind when you think about publishing your own ebooks…
  • Think Utility For Your Killer Product Idea

    Jeff
    10 Feb 2015 | 1:12 pm
    Many of you reading this blog know we have been creating, marketing and selling information products ourselves for nearly two decades now and have helped untold thousands of others do the same through Info Marketer'sZone – what you may NOT know is this concept of "Utility" and how important it is to today's product ideas and creation. Utility is a simple, yet powerful concept – it means something you can USE to accomplish and end objective. So, here's the difference (let's look at weight loss as just one simple example to drive this home) Telling…
 
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    Right Source Marketing » Blog

  • Choose Your Marketing Firm: Sheep, Wannabes, or Leaders

    Mike Sweeney
    20 Feb 2015 | 5:56 am
    [With the exception of Right Source employees, clients, and prospective employees and clients, I don’t care if anyone reads this post. It’s written with that in mind. You’ve been forewarned. Let’s begin.] “Those guys made it from $2 million to $10 million in just a few years.” “They are now working with Google and Microsoft.” “Their head biz dev guy tells me that they can’t keep up with the demand. Too many leads, not enough people to handle them.” Less than 48 hours into my week as a business owner, and these are the messages ringing in my ears, messages delivered from…
  • Best Conversation Hearts for the Content Marketer

    Yvonne Lyons
    12 Feb 2015 | 6:11 am
    I wasn’t going to be the one to write a blog post this week. But I am the one who writes “cute” posts at Right Source, and when the idea of a post centered around conversation hearts and content marketing got tossed out at an informal gathering (ok, maybe it was at a bar), I heard myself volunteer. Do you think I asked myself how I was going to execute on this super-cute, potentially heart-shaped Valentine’s Day post when I woke up the next day? Possibly. But if I made Batman and content marketing make sense, this had to be possible, right? Conversation hearts are iconic, invented in…
  • Stuck in a Story Structure Rut? 5 Tips for Breaking Out

    Emily Gaines Buchler
    5 Feb 2015 | 8:05 am
    Whether you write content regularly or just on occasion, it’s easy to fall into the rut of structuring your story the same way — time and again. Maybe all of your blog posts dispense “three key takeaways” or your eBooks outline “eight essential tips.” Perhaps you struggle to organize your content, or just don’t understand why story structure matters. Content lacking in structure gets published every day, forcing readers to second-guess their way through the story and ultimately fraying their nerves — not what any content marketer wants happening. Even if your content happens…
  • Vetting an Outsourced Marketing Agency? 6 Questions to Use

    Dave Toliver
    29 Jan 2015 | 9:05 am
    I recently had a prospective client ask me where one of my team members went to college. We then got into a deeper discussion about why we hired this person above other candidates, and what we looked for in candidates when hiring new employees. This struck me as odd at first, but then I realized that this client was doing things the right way. He wasn’t just vetting our services to see if Right Source was the best marketing fit for his company, but was diving in deeper to see if we employed the kind of people he would want as a part of his team. “Who’s on the team?” is…
  • Finding Freelance Writers for Specific Industries

    Bob Keaveney
    20 Jan 2015 | 4:38 am
    For content marketers, finding a writer is easy. You can’t shake a tree these days without a freelance writer falling out. But finding a writer who knows how to write about a particular industry vertical? And do so authoritatively  or at least knowledgeably? That’s often very tough, especially when that vertical is obscure, technical, or, well, just weird. It’s doubly challenging because professionals in obscure industries are often somewhat insular. They can spot a poser a mile away. And developing content that your target audience views as amateurish is worse than doing nothing at…
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    High-Tech Communicator

  • Stop Interrupting What People Love, Become What They Love

    Cheryl Goldberg
    1 Mar 2015 | 8:30 am
      The advent of social media and digital-content marketing means that every marketer can now be a media mogul. You now have a cost-effective way to serve your market a cornucopia of rich information to make them aware of and help them purchase your product in a more holistic and customer-centric manner. “Previously, advertising messages had to be truncated. Now you can speak directly to your audience and engage with them in-depth rather than through sound bites,” observed Michael DiLeva, Senior Product Marketing Manager at Bentley Systems. But there’s a dark side to this…
  • Anatomy of an Influencer-Marketing Campaign

    Cheryl Goldberg
    23 Feb 2015 | 3:41 pm
    If you were in charge of rolling out an app that lives and breathes online, you’d think the most natural way to market that app would be online. You’d be wrong. The SocialRadar mobile app tells you who’s in the local vicinity, how they’re connected to you, and what their interests are. The company has also recently introduced a software development kit (SDK) that allows other companies to integrate location-based services and consumer insights within their own applications. The company is taking a surprisingly up-close-and-personal approach to marketing. Getting Started As a startup…
  • 4 Key Metrics for Measuring Social Media Success

    Cheryl Goldberg
    8 Feb 2015 | 7:07 am
      One of the great things about social media marketing is that it’s easy to measure the results of your efforts.  But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics they used and what business goals they addressed.  There are four types of business metrics you can look at when using social media: audience development, engagement, content amplification, and leads/conversions.
  • Social Media Marketing: Try Stuff. Test. Repeat.

    Cheryl Goldberg
    31 Jan 2015 | 10:40 am
    Ask any good marketer about their top five most critical best practices for any marketing program.  Chances are most of them will include at least one lesson along the lines of: Try stuff. Test. Repeat. After all, no matter how many best practices the pundits may spout, good marketing is highly bespoke. What works for one product may not work for others. Each marketer needs to find what’s most effective for their own products. This fact of life applies  even more for social media. After all, social media is still relatively new, and marketers have had no choice but to try stuff…
  • Social Media’s Hierarchy of Needs

    Cheryl Goldberg
    24 Jan 2015 | 2:09 pm
      If you’ve ever taken Psychology 101, you probably learned about Abraham Maslow and his famous Hierarchy of Needs model. Maslow believed that people are motivated to fulfill certain needs. When one need is satisfied, a person moves on to the next one, and so on. As they move up the hierarchy they increasingly realize their human potential. In Maslow’s original model, developed in 1943, these needs included physiological, safety, love, esteem, and self actualization. During the 60s and 70s, he expanded the model to include cognitive, aesthetic, and transcendence needs. Similarly,…
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    mcgraw | marketing

  • The Difference between ‘marketer’, ‘digital marketer’ and me

    Pat McGraw
    28 Feb 2015 | 11:16 am
    The stereotype is that when you talk to someone in “marketing”, they are going to talk about advertising.  Or building a brand. When you talk to someone in “digital marketing”, they are going to talk about “leads” and “…the ability to track performance…” When you talk to me, I’m going to talk to you about your audience.  Their needs, wants, expectations and perceptions. I am going to talk to you about your competition.  Their strengths, weaknesses.  Their products and pricing.  Their distribution and promotion. I am going…
  • What is Social Media Now – and What will Social Media be in 2015

    Pat McGraw
    30 Dec 2014 | 9:26 am
    So•cial me•di•a (noun) websites and applications that enable users to create and share content or to participate in social networking. Source: Downloaded from https://www.google.com/webhp?sourceid=chrome-instant&rlz=1C1CHFX_enUS578US578&ion=1&espv=2&ie=UTF-8#q=define+social+media on 12/28/14 I wanted to start with that definition because it seems to have been changing over the course of 2014 — changing into what was ‘social networking’ and other action oriented terms that imply social media is more than websites and apps and inanimate objects. Social…
  • Sell more without spending more – it’s possible!

    Pat McGraw
    4 Nov 2014 | 12:34 pm
    Every company wastes money – so believe me when I say that if you want to sell more without spending more, it’s possible. The secret is to know where the waste is and either stop doing it or make it work. I realize this sounds simple.  I can only imagine how many of you read that and thought “No kidding, duh!” And yet just this week, I had a couple of senior marketing executives tell me that even though they know they are doing a lousy job of qualifying leads and nurturing qualified leads and converting sales ready leads into buyers… “We need more…
 
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    Casey Watkins

  • Tom Thumb Card Helps Our Master Clubs

    tokay
    9 Feb 2015 | 12:55 pm
    You may not shop Tom Thumb and I’m not trying to get you to shop there, but if you do you can give a percentage of your grocery bill to our Master Clubs so. . . . . . The next time you shop at Tom Thumb be sure and link your Reward Card to... The post Tom Thumb Card Helps Our Master Clubs appeared first on Casey Watkins.
  • SEO Topics

    tokay
    11 Aug 2014 | 9:07 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic... The post SEO Topics appeared first on Casey Watkins.
  • Another post

    tokay
    11 Aug 2014 | 9:06 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic... The post Another post appeared first on Casey Watkins.
  • Hello world!

    tokay
    7 Aug 2014 | 2:15 pm
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic... The post Hello world! appeared first on Casey Watkins.
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    Social Media B2B

  • How B2B CMOs Can Turn Social Media into Social Storytelling

    David P. Butler
    5 Mar 2015 | 4:00 am
    For the CMOs of B2B companies, the to-do list is never-ending. Provide more original social content. Engage your target audience. Attract new followers. Create ambassadors. And these tasks can appear monumental given the lack of time and the fluctuating gap in social skills, which require an understanding and communicating on multiple social networks, each with unique style, form, and community. To be successful requires more than a social presence. It requires continuous social storytelling. Original stories are now one of the most strategic marketing deliverables B2B companies can create…
  • 5 B2B Social Media Lessons Cisco Learned in 2014

    Autumn Truong
    20 Jan 2015 | 4:00 am
    With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. At Cisco, we continue to explore how social media is used not only to generate awareness and buzz, but also to drive thought leadership, influence the customer journey and make a greater impact to the overall marketing strategy. During the last year, I’ve seen first hand how the growth and pervasiveness of social media trends are shaping new digital experiences. Here’s a closer look at our top 5 social media lessons from 2014 and what we can learn from them as we head into…
  • Interview: How IBM Leads B2Bs in Instagram Engagement

    Jeffrey L. Cohen
    13 Jan 2015 | 4:00 am
    As a follow-up to our list of top B2B Instagram accounts, I reached out to Katie Keating, Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. IBM ranked at the top of the list of B2B Instagram accounts because we prioritized engagement over number of followers. This put the IBM account way ahead of larger B2B companies who are well-known for their social media prowess, like GE, Cisco and Adobe. What is your approach to Instagram, and does it focus on engagement…
  • The 10 Best B2B Instagram Profiles

    Jeffrey L. Cohen
    15 Dec 2014 | 4:00 am
    Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. But this post is different. These are the ten B2B companies with the highest engagement rate on Instagram. This means their followers (who could be a…
  • Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!

    Jeffrey L. Cohen
    4 Dec 2014 | 4:00 am
    It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. I have done this for many years myself. Whether these predictions are based on recent data, anecdotal experience or pure conjecture, they are frequently wrong. Or maybe they are right. But the best part of writing these blog posts is that nobody ever goes back and looks at last year’s post to see what bloggers got right and what they got wrong. It is a content creators dream come true: attractive headline, shareable content, no repercussions.
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    Totally Uncorked on Marketing

  • Study Shows Customers Value Service Over Product Quality

    Elaine Fogel
    5 Mar 2015 | 9:21 am
    Is your business putting customers at the center of every action? The February report of The CMO Survey tells us that you should! CMO (chief marketing officer) survey respondents rated excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months. This is a marked difference from 2014’s results which placed “superior product quality” at 31%, “trusting relationship” at 19%, “excellent service” at 18%, and “low price” at just 17%. I find it…
  • You Shouldn’t Need a Broken Ankle to Have a Great Customer Experience!

    Elaine Fogel
    2 Mar 2015 | 6:35 am
    Customer experience is a big deal for any sized business. Smaller businesses have a distinct advantage with their ability to provide one-to-one service with a strong customer focus. When I am the customer, I like to share poor experiences to help you identify what not to do. Today, I’m going to share a terrific experience I had last week that demonstrates the right things to do! Last Monday, while giving a cousin a tour of Scottsdale’s Old Town, the sidewalk narrowed and I accidentally fell off the curb landing on my knees, twisting both ankles. I felt so ridiculous falling in a…
  • Want to Keep on Top of Marketing?

    Elaine Fogel
    25 Feb 2015 | 6:20 am
    “They” say that video marketing is all the rage. So, I figured I’d share this one with you. I actually forgot that I made it a while ago. May as well get some exposure for it, right? So, here goes… Did it work?    Share this post!
  • What Customer Experience Inconsistency Looks Like

    Elaine Fogel
    23 Feb 2015 | 6:19 am
    Businesses and organizations can build buzz and word-of-mouth referrals simply by providing amazing customer experiences. But, what happens when they don’t? According to a 2014 study conducted by NewVoiceMedia, after a negative customer experience:   58% will never use the company again 49% will tell friends not to use the business 34% would “take revenge by posting a review online or sharing a poor experience on social media.” Even though I’m going to share an inconsistent customer experience with you, my motive is definitely not to “take revenge.”…
  • Why Print Marketing Materials Are Still Important in 2015

    Elaine Fogel
    19 Feb 2015 | 5:06 am
    Print marketing materials? Remember those? The ones you can touch and feel? Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix. First of all, check out these surprising stats about print: 46% of U.S. Internet users said they only read printed books (“Do Readers Really Prefer Their Dusty Old Paperbacks To E-Books?” Forbes) Print represents 15% share of US ad spend by media type in 2015…
 
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Congrats to David Newman on his online course launch!

    David Siteman Garland
    26 Feb 2015 | 8:51 am
    I LOVEEEEEEE hearing success stories from my Create Awesome Online Courses Students! This morning I heard from David Newman (one of the nicest guys out there BTW…pictured left) who just    launched his new course: The Speaker Marketing Workshop. All about how to maximize your reach and revenue as an expert who speaks professionally. Anyhow…the results speak for themselves in this photo. Over 20k in sales…and an iPhone blowing up with alerts (money coming in …the type of alert you want). The big takeaway: All this awesome is happening for him because he puts in the…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    23 Jan 2015 | 2:23 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
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    360i Digital Agency Blog

  • How Marketers Can Use Data to Power SEM Efforts

    360i
    4 Mar 2015 | 9:37 am
    Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and practices that leverage data have been developed to help marketers meet their goals. This post summarizes a few of the ways marketers can use data to improve SEM performance. External APIs Application…
  • SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015

    360i
    27 Feb 2015 | 7:34 am
    Just released, our SXSW CHEAT-SHEET – a curated guide to all things SXSW Interactive 2015. With the conference just around the corner, now is the time for attendees to begin planning their strategies for navigating the awesome chaos that awaits them in Austin. In the below guide are our recommendations for the best sessions for marketers to attend, some #protips to help attendees prepare for the five-day jaunt and a list of some of Austin’s best hotspots for noshing and networking. Cover photo via Imgkid   The post SXSW CHEAT-SHEET: 360i’s Guide to SXSW Interactive 2015 appeared…
  • 360i Named #1 Global Digital Agency in Warc 100 Rankings

    360i
    26 Feb 2015 | 7:29 am
    360i has been named #1 Global Digital Agency by Warc in the 2015 Warc 100, a ranking of the top agencies, companies and campaigns that establishes the benchmark for commercial creativity worldwide.  In addition, our “Say it with Bacon” campaign for Oscar Mayer ranked among the top 100 campaigns. Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can…
  • Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

    Jwala Gandhi
    26 Feb 2015 | 7:00 am
    In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a 75 percent increase in global video posts that have totaled over one billion daily video views. And just earlier this month, new stats were released around attention garnered at the Super Bowl – notably citing how ads that ran through the…
  • 360i Summer Internship Program: Now Accepting Applications

    360i
    24 Feb 2015 | 8:05 am
    Recognized among the top 3 on the Ad Age A-List for 3 years running, iMedia’s Best Agency for Social Media and MediaPost’s OMMA Agency of the Year, 360i is now accepting applications for our 2015 Summer Internship Program. Why should you apply? Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market. Oh, and just in case…
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    Kevin Franco's Weblog

  • Testing

    12 Feb 2015 | 3:33 pm
  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
  • Selling Ebooks in Retail Stores

    15 Jul 2012 | 9:20 am
    For the last 20 months we have been developing our Enthrill Books retail system, to bring ebooks to retail. In that time we have generated a few technologies, sold one of our patents and launched our product.The system includes an online deployment system, manufacturing (printing, QA and testing), logistics (warehousing & shipping) and customer service. In the development of this we were able to create an answer for cross-platform DRM and cross-platform deployment of digital assets, consumers of mass retail stores will demand this.We were not the first to sell ebooks in bookstores, Symtio…
  • Blogging

    8 Jul 2012 | 3:29 pm
    I used to really enjoy writing. Hmm, never really looked at myself as a writer, not seriously. The truth is though, that I looked forward to finding something interesting to dissect, praise, laugh about, at, with - all through my blog. But, the last year has truly been one of the most challenging (and exciting) times in my life and I haven't been able to find the time for my bi-weekly sit down with a coffee and my thoughts.Just as well, as most writing, I found out from the print world, gets recycled and turned into pulp for another writer to take a stab at it. I suppose the blog is just a…
 
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    bwagy

  • Medium is now more like Tumblr, Tumblr is more like medium

    Ben Young
    2 Mar 2015 | 8:02 am
    I’m a fan of Medium, I’m also a fan of Tumblr. A few weeks back Tumblr made some changes to be more like Medium, and now Medium has done the same. It’s a dangerous game once you start looking sideways rather than looking ahead. Related PostsThe difference between traditional and new mediaWhat are you excited about?The Listening AssumptionI’m backMerry Christmas!In the muck
  • Options Trading & Directionality

    Ben Young
    11 Feb 2015 | 8:28 am
    One of my personal goals each year the last few years has been to upskill in how I invest, in particular my personal long term investments. I’ve always had the philosophy that it is something that keeps me sharp, but allows me to explore other businesses and through that better understand my own. This year on the list is to better understand Options Trading, having been a skeptic, I’m beginning to scrape the surface. The best explanation I’ve heard is, it’s options are about directionality, you’re buying an option on a direction of a company. So, I’ve…
  • Average Attention Minutes

    Ben Young
    10 Feb 2015 | 7:23 am
    I was in a meeting yesterday, sharing the story of how a client of ours was frothing over Average Attention Minutes. I think even I have been surprised at how instructive it has been. This one metric allowed them to understand, where across their campaigns, their content was best at changing the view of their target market. Now it’s not telling all of the story of each component but provided a filter whereby they could begin to understand. Funnily enough, this morning, I was browsing my old delicious account and found an old post of mine, on Time Marketing, back in 2008. Time is even…
  • What would happen if Netflix was free?

    Ben Young
    28 Jan 2015 | 6:10 am
    I’m a Netflix customer, I pay the $7.99/month for the service, it’s great. In particular I feel like I’m recreating the Discovery channel experience when I was younger, watching documentaries and then movies/tv shows as I want. I think they are over hyped a bit, their recommendations recommend things Netflix knows I’ve watched, they could do with a social component (ala Spotify) or at least a way to recommend to friends. But that aside I was thinking the other day, what if they opened up a free ad supported version? 1) I think most current customers would keep paying…
  • Instacart Advertising – How these guys will bring digital advertising to the supermarket

    Ben Young
    9 Jan 2015 | 6:22 am
    I’m an avid Instacart user, why? Because it means I eat out less, it’s easy to do and who doesn’t like convenience. This simple app lets you order items from your local supermarket, then select when you’d like them delivered. Yesterday whilst preparing an order, I realized a few things. Instacart because it isn’t a supermarket but has all the data a supermarket should be able (but doesn’t really) utilise, they could do some amazing things to innovate in bringing digital thinking to food shopping. Here’s a few thoughts: 1) They can do specials.
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    One Half Amazing! - Digital Marketing Blog

  • Here’s what I’m reading for February 21

    Bob Hazlett
    21 Feb 2015 | 6:15 am
    Here’s the most interesting stuff I read, watched and listened to for the week ending February 21. How Facebook and twitter created an industry demand for audience development expertsFacebook and twitter have designed themselves as indispensable content broadcasters. Now that they both have demanding shareholders to answer to, marketers are stuck in the middle. How should they evolve? Beyond creating lights out content, teams must invest just as much time and money in content distribution and audience development. What skills should someone charged with audience development have? See what…
  • Podcasts I’m listening to right now

    Bob Hazlett
    20 Feb 2015 | 6:05 am
    These shows are burning up my ear holes. On Being – Big questions on meaning with scientists, theologians, teachers and artists. Back to Work – Merlin Mann and Dan Benjamin discuss being productive, work, and tools with the state of mind of an older and wiser man. The Accidental Creative – How to build practical, everyday practices in a create on-demand world. Planet Money – Making sense of our economy in an easy to understand and digest story format. Mortified – Adults sharing embarrassing diaries and letters they created as kids. 99% Invisible – Like…
  • The New York Times goes all-in on Instagram

    Bob Hazlett
    19 Feb 2015 | 11:38 am
    The news needs to lives where you (or your users) live. I’m giving The New York Times a big bear huge for taking this step outside of page one and their homepage. Over the past few weeks, the Times started new Instagram accounts for its video team, sports desk, marketing department and events team. Those four joined existing Times accounts for food, travel, fashion and T Magazine content. That makes eight active Times Instagram account today, with plans to launch a primary @NYTimes account in the next month or two. “It’s not an effort to drive traffic to the site. That’s very…
  • You have to know about CamelCamelCamel

    Bob Hazlett
    10 Feb 2015 | 6:13 pm
    CamelCamelCamel is an Amazon price tracker that charts the history of 18 million products and alerts you when prices drop. Grab their Chrome plugin and never buy high again. The post You have to know about CamelCamelCamel appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • Target brings native advertising to the Grammys

    Bob Hazlett
    10 Feb 2015 | 5:57 pm
    Did you see what Target pulled off on Grammy night? In a nutshell, they pooled eight 30-second media buys (at a cost of $8 million) to air a four-minute live Imagine Dragons performance. Instead of the same tired tv spot, they delivered unique and unexpected content to the viewer in real-time. The video promoting Imagine Dragons’ upcoming album, Smoke and Mirrors was teased on twitter and Snapchat prior. The exclusive deluxe Target version (I guess people still buy those) of the album features four exclusive songs. Bravo. Safe to say this live @ImagineDragons show is the most fun…
 
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    Vitamin IMC

  • Retail Marketers: Are you leading the trend in “Total Retail”?

    Mishu Rahman Din
    4 Mar 2015 | 8:24 am
    Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying the concept of Total Retail and found some interesting trends you need to know about while developing your retail strategy: Be Seamless – know behavior of your target market and adapt to a seamless model that embraces…
  • Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

    Colleen Daly
    26 Feb 2015 | 1:59 pm
    In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative body-image is a destructive and pervasive force. 97% of American women admit to having at least one “I hate my body moment” each day. The prevalence of negative body image among American women has…
  • Doritos “Crash the Superbowl”- An Effective Social Media Campaign

    Abby Rudd and Tom Collinger
    24 Feb 2015 | 1:35 pm
    From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted in user-generated video entries from 29 countries created exclusively for the hopes of being selected as finalists. These videos depicted the fan’s Dorito-love through creatively crafted…
  • IMC Ad Review: Super Bowl XLIX

    Jesse Daniels
    6 Feb 2015 | 9:05 am
    Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. That was as much as one advertiser’s entire yearly marketing budget. They commercials were such a treat. They ranged from parody: as in T-Mobile’s “#KimDataStash” featuring Kim Kardashian poking fun at her sexy selfies;…
  • How IMC is like the Super Bowl

    LuCinda Hohmann
    27 Jan 2015 | 11:10 am
    Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play during commercial breaks than the game itself, which make up a large component of the experience. Similarly, ads also make up a large component of IMC plans for companies and organizations nation-wide. But not just Super Bowl TV ads. With the digital age upon us,…
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    Media Hunter

  • Learning about digital disruption and transformation

    Craig Wilson
    4 Mar 2015 | 4:19 pm
    Digital disruption and transformation are my big themes for 2015. And with good reason, we are living an unprecedented era of change, where new technology and business models are emerging daily to threaten our once dominant and secure industries and organisations. I’ve seen it in my own business and I see it daily with my clients. Disruption can be rapid and unforgiving with whole industries and business models being made extinct in a matter of years. Digital disruption requires rapid change and agile adaptation on many different levels of an organization, both strategic and tactical.
  • Twitter, we have a problem. Will the tweet become obsolete?

    Craig Wilson
    28 Jan 2015 | 5:17 pm
    Twitter has a big problem. I have been an enthusiastic user of Twitter since joining in March 2008. In almost 7 years I have posted almost 53000 Tweets and grown a considerable “audience” of Followers. I have told many people over the years how Twitter, more than any other medium, helped me grow my agency. We can draw a direct line between a handful of early key clients who contacted me either via Twitter or because Twitter. I can even trace over $1 million in agency revenue to one Tweet I made back in 2009 (you’ll have to meet me in person to hear the whole story). Twitter…
  • New study reveals significant Australian spend on content marketing but lack of direction

    Craig Wilson
    25 Nov 2014 | 3:00 pm
    via media release Producing and distributing engaging content, and measuring the effectiveness of that content, are the top challenges faced by Australian marketers, according to a new study from the Content Marketing Institute, conducted in partnership with The Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove (NASDAQ: BCOV). The study outlined that more than half of Australian marketers employ content marketing strategies and place a high importance on being able to create more engaging, visual content and optimising content for their target audience.
  • 10 marketing predictions for 2015

    Craig Wilson
    19 Nov 2014 | 3:14 pm
    If you’re in the process of planning future marketing for your organisation it is handy to understand where things are heading in the fast-moving marketing world. That’s why Wheelhouse Advisors have made this infographic on marketing predictions for 2015 relying heavily on market and customer data. Which of these predictions is your organisation ready for?
  • Social Media and the Law: essential reading for the 21st century

    Craig Wilson
    28 Oct 2014 | 5:39 pm
    via media release – 29 October 2014 While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community. For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face…
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    Jerry Holliday | Writer, publisher, artist

  • 2015 update in Publishing

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    15 Feb 2015 | 9:32 am
    Another year flies by and I have suddenly realised I haven’t blogged since June! There has been a lot of changes in the indie publishing world (or self publishing world, if you prefer). Amazon Kindle continue to add changes with the latest roll out of their CPC programme, where an author can run an ad campaign and have their books show up on other author’s Amazon pages. There is a minimal spend of $100. I personally won’t be trying it until I have some more inventory out there as pushing one book will probably end up as a loss maker. A first book of a series might be another…
  • Tracking eBook Sales

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    8 Jun 2014 | 12:19 am
    update: Unfortunately Vook are no longer offering this service Recently I daydreamed about a platform that could import and merge sales data from all the major self-publishing platforms: KDP, Kobo, iTunes, Smashwords etc and make sense of it. Industry pioneers; Amazon and Apple can only offer downloadable spreadsheets that are hard to navigate and a generic dashboard bar chart. Investigating further I found App Annie that supplies an intelligent app analytics as well as ebook data for Amazon, iTunes and Google Play. Unfortunately there is no option for Kobo and Nook or any other ebook…
  • Permafree eBook Publishing

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    26 Jan 2014 | 8:42 am
    It can be really hard promoting your book, especially if it’s a one off. I’ve heard more than once the saying: “The best way to market your book is the write a second book” and I have to agree. Writing and publishing a second book (or even better: a series) is the sure fire way to expand visibility for your brand of books. With tens or hundreds of thousands of self-pubbed titles published every day as writers we have to get creative and importantly keep writing and producing titles. The more entry points to your titles the better, which brings me to the freemium or…
  • Writing and Publishing Fiction

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    2 Jan 2014 | 7:20 am
    For the last year or so I have been focusing on writing fiction, which is something I always loved doing, especially the story creation process. Having read and been inspired by other writers and self publishers, especially J.A Konrath (well worth checking out his blog) I decided to go for it and completed my first novel under a pen-name last year (a conspiracy thriller). From what I’ve learned, and I guess this is true of any product based business, you need a series in the genre you’re publishing to really capitalise and build an audience, so I’ll am busy writing a follow…
  • Draft2Digital takes on Smashwords

    jerry@bonafidemedia.co.uk (Jerry Holliday)
    18 Jan 2013 | 4:13 am
    A new publishing aggregator to rival Smashwords is in town. Within the last few years e-books have become more and more popular and the publishing industry has gone through some big changes. Digital distribution has made it easier than ever before to bring your book to an audience and Draft2digital is the newest tool for budding indie authors. Created by self-published writers, Draft2digital is a new online publishing service that is free to sign up to. There’s no charge for uploading any of your books or for publishing them online. Draft2Digital claim to give you a very high level of…
 
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    Occam's Razor by Avinash Kaushik

  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Avinash Kaushik
    9 Feb 2015 | 2:28 am
    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of…
  • The Complete Digital Analytics Ecosystem: How To Win Big

    Avinash Kaushik
    12 Jan 2015 | 1:35 am
    The world of digital analytics seems to be insanely complicated. And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat? But it is a lot less complicated than you might believe. No. Really. A lot less complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. When someone played the omg, it is all so complicated (!!) card, I took the opportunity to sketch a picture of the entire ecosystem to highlight…
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
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    Conversation Agent - Valeria Maltoni

  • Navigating the Disconnect Between What we Say and What we Do in Research

    Valeria Maltoni
    5 Mar 2015 | 8:06 am
    Last week after I completed a transaction on a Web site I received a survey. The company's intention was to poll me on the usability of its Web site. In the process, it asked me all the wrong questions to uncover anything remotely useful for the business of which the site is just a proxy. The point when you design an online experience is to create a mechanism to help people do what they want to do better. The point is not to make them satisfied with your Web navigation. In that case, I had plenty of comments about how the company did not provide clarity around its service, even as the site…
  • Building Your Creative Confidence

    Valeria Maltoni
    4 Mar 2015 | 6:19 pm
    [TED Talk, 11:47" - watch on YouTube] A few years ago I talked to a recruiter who was seeking connections to talented candidates on behalf of her client, IDEO. My first reaction was, wow, I would love to work there. She thought the position was for a more junior person... so although we made a connection at a personal level, the opportunity went to someone else. IDEO is the place where some of the creative professionals I have been following for quite some time have found a home. Working with positive, “can do” people reinforces our sense of possibility. There is an unspoken permission to…
  • Growth through Mentoring

    Valeria Maltoni
    3 Mar 2015 | 8:32 am
    Excited to be a Mentor at @venture4america's new startup accelerator #buildwithVFA http://t.co/h3lVFCHYhS — Valeria Maltoni (@ConversationAge) March 3, 2015 For many years I was privileged to contribute as adviser and mentor to The Fox School’s of Business Enterprise Management Consulting Practice (EMC) to help International MBA students with marketing strategy and presentation polish. Through my involvement I met many entrepreneurs -- students and peer advisers -- and had the opportunity to see many successful project launches. Mentoring is a way to help others succeed by providing…
  • Going from Knowledge to Data with Warren Buffett (the Value of Promises)

    Valeria Maltoni
    2 Mar 2015 | 7:50 am
    For 50 years Warren Buffett has issued his annual letter to shareholders#. Their clarity is one of the two reasons why so many of us read them. We expend so much energy reading and writing about data -- big and small -- and yet so little understanding how to use knowledge to extrapolate information that gives us actionable data these days. Buffett is a master at that process. Take for example what he says about investing in insurance, one of the industries in which I spent some of the best years because of the type of business it is that makes it a long game: Simply put, insurance is the sale…
  • Dark Side of Achievement Culture and a Belief in Great Work

    Valeria Maltoni
    1 Mar 2015 | 2:15 am
    Making Sense: Do as I say, not as I do. We are immersed in a culture that worships at the altar of drive and ambition, yet we still need time (and space) to make things happen. Ironically, the very same organizations fail to walk the talk. The dark side of America’s achievement culture. Quartz: I’d say it took me about seven years after leaving the law firm to let the demons go—to not feel like I was always falling behind my own expectations, or what my peers were doing, or what my parents thought, or my own supposed potential; to view my time intrinsically, as well as instrumentally.
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    Mobile Demystified

  • Busting Through the Silos with Mobile Messaging

    Krissy DeAngelis
    5 Mar 2015 | 3:59 pm
    Last week, the Mobile Marketing Association, Waterfall’s Matt Silk and Vibes’ Bruce Hershey held an engaging webinar, Busting Through the Silos: Mobile Messaging in A Cross-channel World. The primary focus of the webinar was on the value of mobile messaging and its role in creating a true cross-channel experience. Hundreds of participants learned why mobile messaging is a critical channel for increasing customer engagement, purchases and loyalty. Brands are trying to figure out how to communicate in a cross-channel fashion, but leveraging emerging channels in an effective way still…
  • Using SMS to drive App Downloads

    Sam Balter
    3 Mar 2015 | 9:07 am
    Square, Bank of America, Groupon, Michaels and other brands are using mobile messaging to drive App downloads. Text calls-to-action on websites and physical signage successfully drive app downloads for two reasons: first, mobile messaging provides a simple method for delivering a link that can be saved for later. Second, using mobile messaging for app downloads is an effective way to increase conversion and opt users into a mobile database for cross-channel communication. Link Delivery & Opt-In: We see mobile messaging as the workhorse of many marketing campaigns, even campaigns that…
  • Save the date: Waterfall & SXSW Happy Hour

    Krissy DeAngelis
    23 Feb 2015 | 12:08 pm
    It’s Thursday night, you’re in Austin, TX for some big music festival and you’re in the mood to meet some interesting people. Good news, we’ve got you covered. Waterfall is kicking off the craziness that is SXSW by sponsoring the Austin Tech Happy Hour. There will be zero presentation decks or speakers with agendas. There will be creative thinkers, tech geniuses, entrepreneurial spirits, prizes and, of course, flowing beverages. Last year, Austin Tech Happy Hour attracted over 500 people. This year is shaping up to be even bigger. Please join us for cocktails and conversations. Where:…
  • Digit: A Role Model for Command-Based Messaging

    Sam Balter
    20 Feb 2015 | 6:37 am
    Digit is an automated savings service I have been using for a little over a month now– and I absolutely love it. In a nutshell, Digit analyzes my spending, siphons little chunks of money out of my checking account, and puts it in a secure Digit savings account. It helps me save by only taking small amounts of money that I don’t really even notice. One of the most amazing things about Digit is their way of communicating. Unlike most banking and budgeting services, Digit has no app, no complex spending charts, no goal setting; and the best part of all– it all takes place over text. What…
  • 16 Coupon Types you can use today – Definitive Guide to Discounting

    Sam Balter
    18 Feb 2015 | 4:40 am
    SMS providers work with retailers, restaurants and other companies who love to deliver coupons. Delivering offers to your customers is one of the strongest ways a brand can acquire new users and engage existing ones. The most effective offers balance engagement and profit margin. Engagement is measured by the efficacy of a campaign; for example, the percentage of people who complete a desired goal, such as coupon redemption. Profit margin is how much money you will make on each offer. As a general rule of thumb, the lower the profit margin, the better the offer for consumers, and therefore…
 
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    B2B Marketing Asia

  • 7 Ways You Can Make The Most Of Email Marketing

    Suraj
    26 Feb 2015 | 10:26 pm
    With mobile, social media and big data (still having a problem with it?) maturing into mainstream trends, it seems traditional email marketing is bound for the history books. Or is it? Amid all this innovation and game-changing, there is a strong case for our humble mailing lists remaining the best digital channel for generating revenue. The Year of Email Marketing? 2013 was the year of mobile, and 2014 the year that big data adoption went mainstream. But according to eConsultancy, email is not going anywhere. In their recent industry census of over 1,100 in-house marketers, 68% of…
  • 3 Hacks for Irresistible Content – Inspired by Brain Science

    Suraj
    13 Feb 2015 | 1:22 am
    In today’s content-saturated world, marketers face an uphill struggle. According to Rexi Media, audiences forget 90% of any content they consume. Studies also show a decreasing attention span among Millennials. We have 3 hacks that could help you leave a lasting impact on your audiences – all based on the science of how our brains respond to content. Days Of Advertising Past Neuroscience as a sales ‘secret weapon’ is hardly new. It all began with ads and films inserting frames with subliminal messaging to exploit our brains’ pattern-seeking tendencies. Psychologists failed to…
  • B2B Telco and ISP Marketing Challenges Today

    Anol
    5 Feb 2015 | 11:01 pm
    The spectrum of service offerings from telecom companies and internet service providers, especially on the B2B side, are getting broader exponentially. Profit margins from traditional bread-and-butter services are thinning, while the lines between telecom companies and technology vendors are blurring. Now that the cloud and virtualisation era is upon us, telcos and ISPs are cashing in on their subscriber bases. They have started offering managed services, Software as a Service, and Infrastructure as a Service solutions. Whether by reselling, white labeling third party solutions, or developing…
  • Mad Men Must Die

    Suraj
    30 Jan 2015 | 12:01 am
    There was a time, when advertising was all about Mad Men in tailored suits tippling away in smoke-filled rooms and, occasionally, talking copy. Their dominance in the industry is over. The Times They Have A-Changed Once upon a time, we were easily seduced by ad copy; when the “Mad Men” were the rockstars of our time. Today, we have the web guiding even the most uninformed prospect. More so in B2B purchases where sometimes up to 80% of the decision is made even before contacting sales. As a marketer, life’s getting harder with shifting content consumption habits. With social media…
  • Best of B2Bento 2014

    Suraj
    15 Jan 2015 | 12:43 am
    Hope your year is off to a great start. Let some of our most read posts from last year guide your marketing thinking (we even had a post that made B2B marketers look at online dating in new light!). What are your top marketing priorities for the year? See how you can sharpen your campaigns for getting decision-makers on board with our marketing campaign model canvas. And make sure you avoid some common mobile marketing mistakes we have noticed. Or if your aim is to move into new markets this year, remember to go beyond just translation of your content. Try out new approaches in telling your…
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    Joseph Ratliff

  • Our Unfortunate Ignorance Of Connectedness

    Joseph Ratliff
    23 Feb 2015 | 10:00 am
    Everything is connected. From the flower blooming in the spring, to your next door neighbor.  From the clouds in the sky, to the planes flying in that sky. Everything is connected. And we’re ignorant of that connected nature of things.  It’s all part of one big system, one big moving “machine” and chaotic mess at the same time.  It is all connected. We think we are “above” this connected nature of things, we think we are special as humans.  It is this ignorance that will lead to our extinction from this planet. Yes, we are highly evolved, but those natural systems are still…
  • Poem: We Wander, We Wonder, We Weep

    Joseph Ratliff
    20 Feb 2015 | 9:35 am
    Humans. We wander this Earth, our only shot at understanding something much bigger. We wonder about the stars, the Universe, the meaning of life. Then we weep as we harm, chastise, and even kill each other over our own fabricated misunderstanding of it all. We wander our own land, yearning to discover how we are in fact connected to it. We wonder about the enormous set of life processes we call Nature, desperate to be able to re-create the magic it provides us. Then we weep, as our own fabricated world known as “industry” tears at the delicate fabric of Nature and slowly…
  • 7 Ways To Spot a “Big Idea” In Copywriting

    Joseph Ratliff
    19 Feb 2015 | 1:59 pm
    By Jack Forde at CopywritersRoundtable.com (A free subscription is waiting for you at the link above, plus $78 in free reports) “It takes a big idea to attract the attention of consumers and get them to buy your product.” – David Ogilvy Big ideas. Some say they’re they single toughest thing to master, when it comes to writing winning copy. David Ogilvy famously said, in addition today’s opening quote above, “I doubt if more than one campaign in a hundred contains a big idea.” And yep, even us “vets” of the trade sometimes latch on to an idea that isn’t as big…
  • What Happened To Meaning?

    Joseph Ratliff
    16 Feb 2015 | 1:38 pm
    Meaning. It’s that deep sense that you’ve just witnessed something that touched your life.  It’s that feeling you get when you are with friends (or family), and you’re all laughing uncontrollably at the stupidest of things. It’s that feeling deep down, that THIS is why you’re alive. You watch a movie, and at the end you get that feeling like you’re connected to something way beyond yourself. It’s when you feel like you’re connected to humanity (you know what I mean, and if you don’t, well…). We’ve lost the deep, true…
  • David Carr – A King of His Craft, Who Blazed His Own Path

    Joseph Ratliff
    13 Feb 2015 | 3:27 pm
    David Carr. I only knew him from his Twitter feed (@carr2n), the documentary titled Page One: Inside the New York Times, and finally, a sporadic reading of his column The Media Equation. I had, at one point, subscribed to the print version of NYT, but found it archaic and quite frankly, behind the times. But because of David, I paid attention to the NYT. So, David Carr reached me through the digital world … which from what I’ve read about him, wasn’t the way you might expect. He was one of the true print journalism guys, but with vision. He realized that the digital medium…
 
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    Imagine Your Reality : Holistic Business Coaching

  • How to Turn Doubters into Collaborators

    taylor
    4 Mar 2015 | 11:00 am
    One of the challenges the business owner and management face is that if they lead a team of people, there inevitably will be people who question the direction the business or project is going towards. These doubters are actually healthy for your business, but sometimes business owners and management treat them as trouble makers. In The DNA of the Resilient Organization, the author shares some strategies for bringing doubters on board and using their doubts to improve your business. First and foremost its important to address the doubts and concerns being expressed. Where one person speaks it,…
  • How to get Employees Engaged

    taylor
    25 Feb 2015 | 11:00 am
    In both Drive and The DNA of the Resilient Organization, the authors both discuss how to get employees engaged in their work and in the decision making processes of the business. The author of Drive points out that the traditional belief that employees don’t like to work and have to be motivated by extrinsic reward doesn’t effectively empower employees. Instead he argues that conventional notions of success don’t work for many people, and that instead its important to find intrinsic motivation, which allows people to take on responsibility for the work they do, and perhaps…
  • The Intrinsic motivation behind your business

    taylor
    18 Feb 2015 | 11:00 am
    When I first started my business, one of the most important discoveries I needed to make was what would motivate me to work at my business day in and day out, especially if I didn’t get clients right away. Seven years later, I can say that my intrinsic motivation and rewards is more essential than ever, for while I do have clients and I get paid for my services, what is important is now how I am rewarded externally, but rather how the work I do feeds my soul and inspires my creativity. In Drive, by Daniel Pink, the author explains that external rewards only get us so far, and can…
  • How the individual creates the team

    taylor
    11 Feb 2015 | 11:00 am
    In the DNA of the Resilient Organization, the author makes an excellent about building teams, when she notes that in order to build a team the focus must be on each individual on the team. The classic saying about teams is that there is no I in team, but the problem with such a perspective on teams is that the needs of the individuals can be ignored, which can actually hurt the team. Additionally if an individual isn’t empowered in the team, it can be hard for the individual to take on a role that allows him/her to help the team succeed. Individuals are nurtured within a team when the…
  • I’m now on Youtube

    taylor
    9 Feb 2015 | 11:00 am
    I have recently created a youtube channel, where I’ll be answering questions about business development and sharing tips and insights into how to improve your business. You can subscribe to my channel here. Below is an example of one of the videos from my channel: The post I’m now on Youtube appeared first on Imagine Your Reality : Holistic Business Coaching.
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    B2B Marketing Blog | Webbiquity

  • How to be Twitterific – 39 Expert Twitter Guides and Tips

    Tom
    3 Mar 2015 | 3:12 am
    From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users, and 53% of Twitter users recommend products in their tweets at some time. Image credit: Buffer As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter…
  • 48 Phenomenal SEO Guides, Tips & Tactics

    Tom
    24 Feb 2015 | 3:11 am
    As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer, “changes aren’t permanent. But change is.” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting Search engine algorithms are constantly being updated. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Which tactics are most likely to stand the test of time–and…
  • Seven Expert Google Analytics Guides

    Tom
    18 Feb 2015 | 4:01 am
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability. Image credit: iMedia Connection It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half…
  • How to Build Content That Attracts the C-Suite

    Tom
    16 Feb 2015 | 3:17 am
    Guest post by Tom Whatley. Getting in front of senior decision makers is a common struggle among marketers. When it comes to C-Suite marketing, cutting through the noise and creating content that senior executives will find valuable is hard. There is a methodology that can make this process easier. It’s a methodology that’s helped companies such as NetSuite, SAS and Ixonos to build trust with the senior decision makers in their target market and, eventually, secure seven figures in sales pipeline. Before we dive in, there are some foundational elements you should be aware of. There…
  • 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

    Tom
    10 Feb 2015 | 3:12 am
    As Wallis Simpson, Dutchess of Windsor, famously said, “You can never be too rich or too thin. Or have too many social media marketing statistics.” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C…
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    How to Make Money Blogging

  • Magic Submitter Review (Alexandr Krulik): Best SEO Submission Tool and Link Building Software

    admin
    4 Mar 2015 | 6:09 pm
    Magic Submitter Review (Alexandr Krulik) Visit the Magic Submitter official website (by Alexandr Krulik). Magic Submitter official website. One of the best Search Engine Optimization tools in the world, Magic Submitter is able to submit all kinds of content and many backlinks to more than twenty-five platforms at a given time. These platforms can include things like article archives, social media websites, social networking websites and other such things like PDF sharing websites, directories and the like. One will no longer have to go to a number of different sites manually and provide a…
  • Socrates Premium WordPress Theme Review (Dan Nickerson and Joel Comm): The Best WordPress Theme Adsense Clickbank Ready

    admin
    4 Mar 2015 | 5:56 pm
    Visit the Socrates Premium WordPress Theme (by Dan Nickerson and Joel Comm) official website. Socrates Premium WordPress Theme official website. Why to spend on Socrates Premium WordPress, when there are a multiple of other themes available that would work in the same manner. Well, other themes work only under the slogan ‘just as well’, but the creators of Socrates not only relied on designing a theme, but also by delivering immediate results. The internet marketers have stated that WordPress is actually the best blogging plat form. The reason for its popularity is that it is flexible,…
  • Google Sniper Review (George Brown): Best Niche Blogging Program

    admin
    4 Mar 2015 | 5:27 pm
    Visit Google Sniper official site If you are looking for a real working system to help you make money online from Niche Internet marketing with little cost. Google Sniper will help you by teaching you how to make money with niche sites or niche blogging. It has helped lifting internet marketing world into another dimension and has allowed even more people to gain deeper knowledge and understanding about it. Using Google Sniper has been a very impressive experience even after re-registering for Google Sniper 2. There is a possibility to gain access to bring  6 figure income during the course…
  • Affilorama Review (Mark Ling): Best Rrogram to Make Money with Affiliate Marketing!

    admin
    4 Mar 2015 | 4:48 am
    Visit Affilorama Official Site Mark Ling has designed an Internet Business System by the name of Affilorama (by Mark Ling), which is aimed at individuals who desire to make money with affiliate marketing using the Internet. It is a membership only website that trains people on how to make money through affiliate marketing online, which is considered to be the smartest way to make money in recent times. This has been one of the best courses for affiliate marketing beginners. If it is understood that the most ideal way of making money online, for a beginner is by using affiliate marketing,…
  • Facesniper Review (Yassir Ennazk): The Best Facebook Marketing Program

    admin
    4 Mar 2015 | 4:31 am
    Visit Facesniper official site Advertisers are being aided by Facesniper created by Yassir Ennazk, in using Facebook in order to expand their respective businesses and reach their target audiences effectively. This online membership application, acts as a system laser that targets Facebook users that are actively taking an interest in activities or topics related to the business in question. Growing a business’ fan following using a Facebook page, among its target audience has become a vital strategy to achieve business growth. Accurate Facebook Targeting with Facesniper A large number of…
 
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    Blog

  • 5 questions with Warby Parker’s Brian Magida

    jeff.slutz@myemma.com
    4 Mar 2015 | 11:47 am
    As director of digital marketing at Warby Parker, Brian Magida oversees all performance-based marketing initiatives, from paid search to television (and everything in between) for the groundbreaking glasses designer and retailer. As lovers of amazing brand stories and stylish glasses (duh), we can’t wait to hear Brian tell the Warby Parker story at Marketing United. We recently caught up with Brian to get a taste of what he'll be talking about and not-so-subtly hit him up for some new frames for Emma. 1. What are you most looking forward to about Marketing United? I am really…
  • Grow your list from anywhere with Guestbook 1.1

    jeff.slutz@myemma.com
    3 Mar 2015 | 12:38 pm
    We're excited to announce the release of Guestbook 1.1! We created Guestbook, our signup form iPad app, to make it easier for customers to grow their lists from brick & mortar locations or at events, conferences and trade shows. After all, a pen and pad gets the job done, but no one wants to Sherlock Holmes the messy handwriting and enter each new contact one by one. We love that our customers love using Guestbook, and they're not shy about giving us feedback, ideas and new ways we can make it better (keep ‘em coming). Here’s one story we just couldn’t keep to…
  • Why we’re hosting Marketing United

    jeff.slutz@myemma.com
    25 Feb 2015 | 5:54 am
    If you haven’t heard, we’re hosting the first annual Marketing United conference April 29 – May 1, 2015 in the beautiful city of Nashville. It’s a huge leap to go from the idea of “Wouldn’t it be cool if we hosted our own conference?” to the reality of  “We’re hosting our own conference this April, and you all should totally come.” So I caught up with our VP of Marketing Grey Garner to talk about how we got here, why we decided to host Marketing United and what sets it apart from all the other marketing conferences out there.
  • 5 questions with Ann Handley

    jeff.slutz@myemma.com
    23 Feb 2015 | 7:31 am
    If you've ever dipped a toe into content marketing, then chances are good you've found Ann Handley's expert tips and advice. As the Chief Content Officer at MarketingProfs and best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann has inspired and helped countless marketing pros get better at what they do. That's why she was one of our first calls when it came to finding experts to speak at Marketing United. And after reading this quick interview, you'll see why we're so excited to have her. 1. What are you most looking…
  • Email automation: What we’ve learned and where we’re heading

    jeff.slutz@myemma.com
    18 Feb 2015 | 12:08 pm
    Okay, I’m just going to say it: if you’re not incorporating automated messages into your email strategy, you’re missing out on some of the best-performing emails that you’ll ever create. Automation is a robotic-sounding word, but it really means sending timely, relevant messages to customers based on key interactions or milestones in their customer lifecycle – milestones like signing up, making a first purchase, renewing a subscription or even just having a birthday. Stuff that’s actually the opposite of robotic. Automation is a hot topic among…
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    Yodle Company Blog

  • 1Q Video: Standing Out from the Competition

    Radley Moss
    5 Mar 2015 | 7:51 am
    In our latest one question video Paul Bascobert, Yodle’s President of Local, discusses how a small business owner should inject their personality into their marketing to differentiate themselves from the competition. Watch the video below to get some specific insights from Paul. Would you like to see some other one question videos? Our most recent videos are on how to close a sale and SEO best practices.
  • 7 Tips for Writing a Great Email Subject Line

    Francesca Di Meglio
    4 Mar 2015 | 8:45 am
    If you’re using email to market your business, the last thing you want is for your messages to end up in a spam folder or trash. An inviting subject line is one of the best ways to avoid that fate. Pair one of those babies with your company name (or a well-respected and well-known member of your team) as the sender and your correspondence is much more likely to get clicked on and read. So what words will your audience find irresistible and encourage them to open your emails? Read on to find out. 1. Keep it short and sweet. It’s generally best to keep your subject lines to 50 or fewer…
  • Email Marketing 101: 7 Tips to get Started and Keep it Going

    Austin Miller
    3 Mar 2015 | 11:21 am
    Email marketing can be a great opportunity to promote your services and build credibility. If you haven’t done any email marketing yet or are unsure on how to maintain momentum, here are some simple tips: 1. Think about what you want to send. Before you get started it’s important to first think through the types of emails and content you might want to share. Ask yourself what can help further your business. It could be: Requests for referrals Asking for customer reviews Running a special promotion Sending advice such as best practices in your industry to help positon you as a thought…
  • How Email Marketing Elevated a California Spa

    Melissa Lachman
    27 Feb 2015 | 10:36 am
    “We see a lot of patients and it’s important for us to regularly communicate with them,” says Sue Ardilase, office manager at Riverwalk Medical & Wellness, an established medical spa in Corona, California that offers a range of services from laser hair removal to acne treatments. It’s unsurprising then that Sue was particularly excited to start using Yodle’s email marketing tool when she became a client last summer. And it has become increasingly important as the spa has generated more leads and secured a higher volume of clients as a result of their online marketing campaign…
  • How to Get More Reviews (Without Fishing for Compliments)

    Francesca Di Meglio
    26 Feb 2015 | 9:01 am
    No one wants to fish for compliments. But if you run a business, having online reviews can be critical for staying competitive. As a result, you have to learn how to ask customers for online reviews. Here are four tips on how to approach the “ask” in the most effective way possible. 1. Ask when your customer is smiling. You can increase the odds of getting a positive review by having good timing when you ask for it. Make every interaction with customers positive by going above and beyond to help them. As soon as you see that knowing look of appreciation after a job is done, ask the…
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    Crenshaw Communications

  • Why Do Women At PR Agencies Earn Less?

    Dorothy Crenshaw
    4 Mar 2015 | 1:45 pm
                                  Image by Steve Wilson There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. According to the latest PRWeek/Bloom, Gross & Associates Salary Survey, women in PR earn significantly less than their male counterparts. Among those with less than five years experience, men outearn women by $5500 on average. For more experienced PR pros, the gap balloons to a whopping $42,000, higher than the 2014 difference of $35,000. The difference is particularly striking when you consider that…
  • How To Boost PR With The Right Non-Profit Partner

    Marijane Funess
    3 Mar 2015 | 8:03 am
    Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties are impressive, as was the case when one of our clients, a telecommunications brand, began working with local domestic violence shelters to provide cellphones and needed financial support to women in crisis. The program now connects…
  • 5 Ways To A PR-Worthy Company Linkedin Page

    Michelle Han
    27 Feb 2015 | 8:02 am
    As the most overtly “professional” of the social media platforms, Linkedin is an important and necessary part of any good public relations program. While fans look for inspiration on Instagram or Pinterest and journalists hang out on Twitter, those more focused on business — prospects, clients, partners, and employees for a given company — inhabit Linkedin. With an estimated 347 million users, and still growing, it’s not wise to ignore! Here are five ways to make sure your company’s Linkedin page is working to support your PR goals. Have a killer front…
  • What PR People Should Know About Analyst Relations

    Dorothy Crenshaw
    25 Feb 2015 | 7:41 pm
    Image by patrisyu from freedigitalphotos.net Most B2B technology companies and the PR agencies who represent them understand the value of industry analysts as part of a strong PR program. Journalists often look to analysts to confirm trends, deliver insights, and add quotes and credibility to their profiles on specific companies and sectors. Cultivating analyst relationships over the long term can result in positive coverage in the trade press, and many are influential with general business media as well. Some top tech companies actually consider analyst relations more important than media…
  • A Public Relations Situation: One In An Occasional Series

    Marijane Funess
    24 Feb 2015 | 7:01 am
    We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews that went well until the PR team members who “owned”each reporter relationship followed up to see about a pub date and, after a few communications, discovered the writers had been let go. One journalist stayed in touch and though the…
 
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    Business 2 Community

  • The True Cost of Unused Software in Business [Infographic]

    Matt Rawlings
    5 Mar 2015 | 9:33 pm
    A new report has revealed that businesses in both the UK and US are spending millions every year on redundant and unused software. The study conducted by the company 1E, reports that in some sectors, up to 56% of purchased software is not utilised. That’s a sizeable percentage, and a pretty unacceptable one at that. Maximising income and minimising outgoings…that’s business 101 surely? So how is this wastage occurring at such a large scale? Software licensing policies could be a big part of the problem. Obviously renewing your previous deal with any software provider is the…
  • Mobile User Behavior Study: Is Facebook or Email the More Popular Option For App Registration?

    Alon Even
    5 Mar 2015 | 9:14 pm
    Getting someone to register for your app only needs to happen once, but it is an extremely important step in the mobile onboarding experience. There are major benefits to having users register, like the ability to contact your users in the future with new features, and many times users can benefit from registering as well, such as when they are offered discounts. Because there is such great importance placed on this step of app registration, there is a very real need to get it right by delivering the best user experience (UX) possible in an app. Appsee studied 100 apps in a variety of…
  • 3 Small Business Tips to Cope with the Digital Olympics in 2015

    Arline Ramirez
    5 Mar 2015 | 9:11 pm
    The year of 2015 began with a deluge of tech-driven forecasts for businesses. There’s talk about robotic process automation as the trend dives into its experimental stage that the Cloud used to be three years ago. Speaking of the Cloud, SMAC continues to keep marketers and business owners awake. Social media is still influential despite ongoing debates of its effectiveness. Social media giants try to balance profit and purpose with businesses getting caught in between. Mobile users are getting more comfortable with sharing information while it’s pretty much established that the app…
  • Unlocking Your Wireless Phone and Tablet: The Do’s and Don’ts

    Aly Wagner
    5 Mar 2015 | 9:07 pm
    Your phone might already be unlocked, meaning you can use it on different carriers, so before you try to unlock it, make sure it is locked to begin with.  Here’s a quick look at few dos and don’ts for unlocking your cell phone or tablet. Dos Write down your IMEI or ESN number To unlock your phone, you’ll need an unlock code, and to get one that is compatible with your phone, you’ll need to identify the phone’s IMEI or ESN number.  It’s quite simple to find either of these numbers.  From your home screen, type *#06# and hit the SEND or CALL button.  You…
  • Study: Everything You Didn’t Know About Premier League Social Data

    Phillip Agnew
    5 Mar 2015 | 9:01 pm
    The relationship between football and social media is becoming more relevant every day. Recently Real Madrid’s and Barcelona’s Twitter and Facebook social accounts grew to over 192 million followers – more than triple Spain’s current population. Saying that, football teams have been relatively late to the social party. Just three years ago, many big football clubs weren’t even on Twitter or Facebook – Manchester United, for example, only joined Twitter in July 2013 (they now have 4.25 million followers – the same amount as their sponsors, Nike). But despite their delayed jump…
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    Insivia Marketing + Web Design

  • Take AIM: How to Target the Right Audience

    insivia
    2 Mar 2015 | 12:04 am
    “Anyone with an internet connection and an idea can develop an audience.” These words were spoken by actor Kevin Spacey at last year’s Content Marketing World to 2,600 marketing professionals and, to put it simply, he’s right. But marketing isn’t just about building an audience, it’s about building the right audience. A lot of time and money is wasted when trying to sell a service or product to the wrong individual. Instead, you need to create a strategic marketing plan to delves into who your target audience is and how you can reach it. Let’s break down how you can target the…
  • Small Ways to Add Big Personality to Your IT Site

    insivia
    27 Feb 2015 | 10:02 am
    Offering managed IT services or implementing VOIP may not seem like the most thrilling service offerings. And some people go so far as thinking these offerings are downright boring (gasp!). Never forget, though, that your services are very much needed. And just because IT stereotypically may not be the sexiest industry, there are plenty of ways to step up your game when it comes to showing off your brand. The first impression people have of your business is often your website. So, it’s time to make it more fab than drab. Here are four small ways you can add big personality to your IT site:…
  • Improve Your Business Presentations with Prezi

    insivia
    24 Feb 2015 | 7:57 am
    Engaging presentations with effective visuals can be key when trying to capture your audience’s attention. Each day we’re constantly bombarded with information and if you’re anything like me, my attention span seems to be thinning day by day. We’ve all sat through someone’s presentation slide after slide trying our best to ignore the text message that just popped up or the Facebook notification that just came in on our iPhone. So, if you’re looking to put together an exciting presentation that will actually keep your audience’s attention, your first thought might not want to…
  • When Custom Development is the Right Business Solution

    insivia
    18 Feb 2015 | 6:50 am
    One thing I’ve learned over the years in marketing is that if you’re not challenging yourself to come up with new ideas, your efforts will eventually plateau. A robust amount of leads won’t just magically come in each month when you put your marketing on autopilot. But maybe your company is set with its services and products. Then what? Well, it’s time to get creative. Offer these services and products in a new way. You can sell the same thing for years as long as you adapt the way you’re selling it. To do so, many are turning to custom development, like apps and microsites or…
  • Marketing Campaigns You Can Fall in Love With

    insivia
    13 Feb 2015 | 9:26 am
    Valentine’s day is a time for love, chocolate and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to one day or season! Learn how you can take tactics from successful Valentine’s day marketing campaigns and translate them  to your everyday marketing strategies. Starbucks & Match Not everyone is lucky in love, so Starbucks and Match.com decided to team…
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    Value Acceleration

  • Cross-Selling Works

    valueacceleration
    3 Mar 2015 | 6:56 am
    I was sitting in a locally owned fast food restaurant earlier this month and had the occasion to watch the counter-person at work. As each customer gave her their order, she would repeat it and then when they were finished, she would ask if that was all. Each person said yes. She then proceeded to recommend something else to them (and for each person it was different). 80% of the people said yes to her offer increasing the sale by 10%-30%, with one “add-on” actually exceeding the original order. Cross-selling works, especially if you apply brain power to the cross-selling offer.
  • Simple Solutions To Complex Problems

    valueacceleration
    24 Feb 2015 | 7:38 am
    As regular readers know, I criticize the airlines a lot, and for good reason. And occasionally they do something really good, and I have to give them kudos. This one is from Southwest Airlines, and it was simple and cool. For those who don’t know me, I am vertically challenged (that is a PC way of saying I am short). This is actually a benefit when flying in most ways, especially when it comes to leg room. However, it makes it very difficult to see into the overhead bins. Countless times I have stood on the seat to look into the bin to make sure I didn’t leave anything. Turns out…
  • The Problem With Process Management

    valueacceleration
    17 Feb 2015 | 7:03 am
    When we first talk with people about applying process management, they often think rigid processes or bureaucracy. People also can show countless examples of process gone wrong. My friend Allan Hauge, Vistage Chair in St. Louis, tipped me off to this article, which includes a stunningly great example of process gone wrong from a CEO who is a process fanatic. In the article the CEO notes the biggest PR fail he has ever seen (and I would agree) caused by rigid adherence to a process. Every process is perfectly constructed to produce the results it does and that one was no exception. To really…
  • Who Is Responsible For Customer Intimacy?

    valueacceleration
    10 Feb 2015 | 7:21 am
    Trick question you say: Everyone in the company. Well maybe, but who is the driver responsible for making sure it happens. One can answer the CEO because he/she sets the tone and culture for the company as a whole. Ok, I’ll buy that. I was belatedly looking at an article entitled The Role of the Mid-Market CEO in Customer Intimacy from last December, and went off the rails at much of its content. Given that it was published by Chief Executive, I was even more surprised at how wrong the article was in so many ways. The author starts by asking if Marketing should be responsible for it…
  • Lean Marketing

    valueacceleration
    3 Feb 2015 | 7:24 am
    I first posted about this back in 2009. Unfortunately it is only getting worse. As with many useful approaches, terms are co-opted by others and “basterdized.” This is what has happened to the term Lean Marketing. As I noted before, Lean is “…about removing waste from a process, or eliminating wasteful processes all together.” This is true of Lean Marketing as well. Too many people with an agenda to sell you want you to believe that Lean is about doing things with a small budget. Well wasting a small budget is still waste. The size of your budget is not what…
 
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    ViperChill

  • The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

    Glen
    5 Mar 2015 | 6:07 am
    Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Welcome to the guide I’ve been hyping up for a long time. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will…
  • How to Build a Profitable Website in 2015 in the Best Niche Online

    Glen
    24 Feb 2015 | 6:55 am
    Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. I realised that before I talk about how to utilise Facebook to grow a huge audience and make money, you have to be confident in the website you’re going to promote. The niche I’m going to reveal to you today is so amazing and something you’ll be so passionate about that I rented out a four-floor office and hired four full-time staff just to build a serious website to cover it.
  • Source Phoenix Review: A Live 2-Week SEO Case Study

    Glen
    27 Oct 2014 | 8:13 am
    Over the coming fortnight you’re going to hear a lot about Source Phoenix, a product being launched by Alex Becker but not something I would call an Alex Becker product. Alex has pulled together other highly successful SEO’s – such as Kotton Grammer and Dan Anderson – to show how they’re making over $300,000 per month combined. I’ve purchased a lot of Becker’s products but have only ever promoted one (which was incidentally my first big affiliate promotion ever). Similarly when everyone was pushing Cloud PBN I was telling people to stay clear because…
  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    Glen
    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
  • SEO and the Stock Market: How to Profit from Google Penalties

    Glen
    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
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    IttyBiz

  • The Winner Gets Twenty Thousand Dollars

    Naomi Dunford
    5 Mar 2015 | 6:52 am
    I have a friend who is the enrolment coordinator for a major private massage therapy school in my hometown. Now, if you’re American, you probably have an image of what massage therapy school looks like, and I assure you, that’s not what we’re talking about here. I am told that the training for massage therapists in the United States is around 600 hours, depending on your state. Here it’s 2200 or 3000, depending on your province. Massage therapists are serious health care providers and the process involved in becoming a Registered Massage Therapist looks a lot more like…
  • How big should my list incentive be?

    Naomi Dunford
    2 Mar 2015 | 12:00 am
    A lovely reader asks: “You recommend having an incentive be your “best work” and gave the example of making something “product quality” to attract the most people to your list. I’ve heard others say that the “cookie” should be “bite size” so that it’s not something that people download and get overwhelmed by and don’t complete – make it short and sweet. Wanted to get thoughts on that and whether you suggest a certain length for incentives?”   Great question. Here’s what we’d say. As far as incentive length, our…
  • How soon should you follow up with people?

    Naomi Dunford
    26 Feb 2015 | 12:00 am
    Ingrid asks this question: “I’m wondering if there is a good number of days I should wait before I follow up with someone who requests information about my services. I have a brochure that I email out with pricing and package details, and I don’t know if there is a field-tested “right” number of days I should hold off before contacting them again. How soon is too soon, and how long is too long?”   Good question, Ingrid. Here’s what we can tell you. The answer to this question depends heavily on at least three factors. Factor #1 – The industry you’re in and…
  • Is it dangerous to have faith in a positive outcome?

    Naomi Dunford
    23 Feb 2015 | 7:11 pm
    Every now and again, a topic comes up that just won’t die. You get into a conversation about it with your lover over a bottle of wine, and then it comes up at the coffee shop, and then it comes up in a book you’re reading, and soon enough Steve Harvey’s talking about it on Family Feud. For the last couple weeks around here, that topic has been faith. Mr. Slick Sunglasses and I have been having a lot of conversations about a lot of topics, and sooner or later, they’re all coming back to faith (which seems optional) versus worry (which seems mandatory). Does worry serve…
  • On Learning and Keeping Stuff

    Naomi Dunford
    19 Feb 2015 | 9:39 am
    Every now and again, because I am cosmopolitan and widely read and worldly, I run across something that has nothing to do with business that might be of use to your fine self. (Like this one, which incidentally received several thousand votes for a Best of IttyBiz reader survey we ran in 2010. I wasn’t sure whether I should be delighted or offended. I’m still not sure, but I’ve moved on.) Anyway, speaking of moving on, I present you with an excerpt from The Life Changing Magic of Tidying Up, by Japanese cleaning consultant Marie Kondo. It seems to me that there are readers of this blog…
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    The Online Community Guide

  • A Billion People

    Richard Millington
    5 Mar 2015 | 9:50 pm
    One of the most common arguments for using Facebook is a billion people use it. A billion people also watch TV, use mobile phones, walk down the street, eat bread too, but we don't advise organisations to spend more on billboards, adverts, sms ads etc...That's because we can't reach most of them. It doesn't matter how many people use the platform, it matters how of them you can reach. People aren't browsing Facebook looking to become fans of pages. So if you want them to become a fan you usually have to send them from somewhere else. And if you're sending them from…
  • Sticking To The Plan

    Richard Millington
    5 Mar 2015 | 1:15 am
    Over the past few days, Lego, Tide, and KIA have done comical takes on the white and gold dress.  A few people remarked this social done well.  Is this really social done well? Or is it just something amusing for a few moments?  If we judge by what's popular, what makes people laugh, and gets plenty of shares - yes, it's done well. If we judge by increasing propensity to purchase, increasing repeat sales, creating advocates - then it's not so good.  I suspect none of these posts will help any of the brands in the long run. Most will even do some…
  • Telling Your Community's Story

    Richard Millington
    4 Mar 2015 | 6:51 am
    If you're running a community, you should be telling the story often. You will tell it to employees in the business to justify why they should participate. You should tell is to prospective and current members. You should tell it to influencers and members of the press to get publicity. You should tell it to anyone that will listen. ...and it should be a story! Almost every single community gets this wrong. They say who the community is for, what the community is/does, and even mention the features of the community. That's a sure-fire way to lose the recipient's interest. …
  • Getting Press Coverage For Your Community

    Richard Millington
    3 Mar 2015 | 6:29 am
    Members are more likely to join a community that increases their self-esteem. This means they're most likely to join communities that gain frequent news coverage and have an influence in their field. Gaining publicity is a great way to create that impression. Publicity can also help you get attention of important people (key influencers, relevant companies, future media stories etc...) To get publicity, you need 3 things: 1) Why? This involves a new angle on an existing topic. Journalists want the maximum amount of attention. You have to find something in your community that…
  • Optimizing E-mail Notifications To Build Participation Habits

    Richard Millington
    2 Mar 2015 | 1:07 am
    The role of e-mail notifications is to create the habit of regularly participating in the community. The use of these notifications changes as both the community matures and members become regular visitors of your community. Let's split notifications into two types, e-mail notifications of new posts by any member and e-mail notifications when you receive a response to your own contributions.  In a new community, it makes sense to switch on both notifications of new posts and notifications of responses received for all members. This helps the community become a habit. You're…
 
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    Personal Branding TV

  • Personal Branding – How to Create Your Video Bio

    Regina
    25 Feb 2015 | 8:17 am
    William Arruda explains the concept of a 3D video: Video is a critical tool for personal branding. It helps you build emotional connections with people who are making decisions about you. It is critical for finding a job and for building your network.
  • Mike Michalowicz Interview – Reach Personal Branding Interview Series

    Regina
    28 Dec 2014 | 3:15 pm
    __________________________________________________________________________________ Adopting An Entrepreneur Mindset   William Arruda interviews Mike Michalowicz on Thursday, January 8, 2015 at 12:00 noon Eastern-US-NYC   Listen to the Interview—-> Click the microphone.   This interview is sponsored by: International Coach Federation Known for launching 3 multimillion-dollar companies, all before his 35th birthday, Mike Michalowicz, is our distinguished guest for the January 8, 2015 Reach Personal Branding Interview at 12 Noon Eastern-US-NYC. Mike will discuss his latest…
  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
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    Digital Gossips by Munaz

  • The Internet of Things (IoT) And Bottlenecks Within Organizations

    Munaz Anjum
    3 Mar 2015 | 4:26 am
    Is 2015 a year of digital transformation (DT)? More often than not, we hear people saying the whole digital experience is changing. Users’ behaviors and customers’ expectations are changing too. Is there any ounce of truth, or just a hype? Yes, there is absolute truth what they say. We are seeing how usage of social media is grown and so is our behavior to share every minute update. In reality, social media has jump-started the sharing and collaborative economy. E-social bonding and tons of data being updated on the cloud every second are occupying a larger space than ever before.
  • Let’s Support SAFE & SECURE HTTPS Websites!

    Munaz Anjum
    18 Sep 2014 | 3:52 am
    My Two Cents: Good news for developers! IE8 is finally coming to an end. It’s indeed good news for them, because they use some kind of hacking and tedious technique to make a responsive website compatible with IE8. By default, IE8 does not support media query. There are clients who want to see a responsive website compatible with IE 8 that poses a challenge for a developer. Now, Microsoft has officially announced that IE8 is going off, and the deadline for extending support to this older browser is until Jan. 12, 2016, which is a year and a couple of months from now. Having been a headache…
  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
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    BlogNotions - Marketers

  • When Bad Things Happen to Good Leads – Part 4

    Dan McDade
    5 Mar 2015 | 7:28 am
    So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. Be that as it may, marketing is not exactly making use of the valuable data that results from their efforts either. Our topic here in part 4 is unresponsive outcomes—what we refer to as “no response” dispositions. For every 100 “suspects” dispositioned, 35 – 45 of them will be…
  • Woo Your Blog Sponsors with These Simple Tips

    Francisco Perez
    4 Mar 2015 | 12:58 pm
    While many people view advertising as the bane of all evil, bloggers need to eat too. Fortunately, there’s a way for your blog to generate income (and boost your brand) without being full of advertisements all over the place. The answer is sponsorships. Whether you’re partnering with a small local business or a corporate juggernaut, you can find a sponsorship that works symbiotically with both you and your readers. If you have a blog with plenty of traffic, you may find that advertisers actively seek you out for partnerships. But you aren’t obligated to sit around and wait…
  • Drew’s Marketing Minute

    Drew McLellan
    4 Mar 2015 | 9:53 am
    Marketing and PR guy Peter Shankman just releases a new book (Zombie Loyalists) that is on a topic that is near and dear to all of us at McLellan Marketing Group.  Given that our tagline is “create a love affair with your customer” the idea of having rabid fans who are a marketing tsunami is clearly one we endorse. Peter’s book drives home the point with this alarming statistic combination: 80% of companies think they provide superior customer service, and 8% of customers agree. What that should mean to you is — you can crush your competition if you get this…
  • When Bad Things Happen to Good Leads – Part 3

    Dan McDade
    3 Mar 2015 | 5:30 am
    There is valuable data in non-lead outcomes that, if properly nurtured, can increase marketing returns substantially. Most recently, in part 2 of this series, we discussed pipeline dispositions*—prospects that are just one or two touches away from being converted to sales-ready leads. Here in part 3, we’ll examine “nurture” dispositions. A nurture disposition is a qualified company, contact and operating environment without any specific next step in the short-term. For every 100 “suspects” dispositioned, 25 – 30 can be identified as nurture…
  • New Ranking Signal, Favorite Analytics Dashboards, Explainer Video, Speedlink 9:2015

    Francisco Perez
    28 Feb 2015 | 11:56 am
    Hi everyone, hope you all had a great and productive week! Recently, Google officially announced that starting April 21, 2015, search results will show more mobile friendly sites. This may not be as new of a news to you, but there is something in the official blog post that may have slipped you by. Google says… Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high…
 
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    The Digital Letter

  • In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It

    Ken Yeung
    1 Mar 2015 | 3:18 pm
    We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my attention in order to write a story about them. We all have some need to get other people to pay attention, including for page views, shares, sign-ups and subscriptions, downloads, usage, and more. But while it might be easy to think about deploying a tactic or gimmick to get…
  • The Duopoly of Ridesharing

    Ken Yeung
    28 Feb 2015 | 6:27 pm
    Not sure if you heard the news, but it seems that Uber is in the process of raising yet more money into its coffers in order to maintain its growth. In doing so, the company wants to bring in $2.8 billion in new capital at a $40 billion valuation. Not to be outdone, competitor Lyft has its own funding news too: it’s raising its seventh round at a $2 billion valuation. Such is the pattern between the two of these ridesharing-type companies. In the marketplace, it’s pretty safe to say that Uber is perceived to be the leader with Lyft trailing behind it. It’s almost akin to…
  • The ‘Mobile-First’ Yahoo: 575M Monthly Active Users and a New Suite of Dev Tools It Hopes You’ll Use

    Ken Yeung
    19 Feb 2015 | 3:51 pm
    Yahoo has doubled down on its investment in the mobile space, with CEO Marissa Mayer clearly putting her proverbial stake in the ground and declaring that her company is a “mobile-first” one. At Yahoo’s inaugural mobile developer conference (formerly known as Flurry’s Source conference), it was made known that Flurry would be the de facto platform for developers and she also took the time to reintroduce the developer ecosystem to the brand new Yahoo Developer Network. It’s pretty well-known that Yahoo is late in the game to court developers, especially as bigger…
  • Yahoo’s Next Step In Its Mobile Revival Involves Pitching It To Developers

    Ken Yeung
    18 Feb 2015 | 5:02 pm
    We’re just hours from Yahoo’s first-ever mobile developer conference and people are wondering how the event will turn out. What exactly will CEO Marissa Mayer and her team of executives announce and how will it benefit not only developers but advertisers as well? There’s certainly no question that as Yahoo has made a big deal about its mobile advances, it has done so without really putting an emphasis on the developer ecosystem. Over 35 acquisitions have been made in the past couple of years, but certainly if Yahoo is looking to tout its credentials in the space, it…
  • Scaling Self-Publishing Interests on Flipboard

    Ken Yeung
    9 Feb 2015 | 12:43 pm
    Just shy of a year following my decision to no longer be a reporter for The Next Web, I’ve continued to be enthralled by the hustle and bustle in the tech industry, from funding announcements, product releases, acquisitions, and more. And my role at Orange Silicon Valley (see disclosure) requires that I keep up-to-date on the latest happenings, all for various reasons. Naturally I’ve been looking into tech solutions to help me navigate the massive amounts of content being churned out across the Internet, including but not limited to, Evernote, Delicious, Twitter (favoriting),…
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • The Etiquette of a Critique

    Hilary Clements
    5 Mar 2015 | 4:03 pm
    “I will know it when I see it, and this isn’t it.” Creative critiques are like that public speaking dream where you are naked in an auditorium and you are being judged. I don’t know about you, but when I’m naked, even just mentally, the last thing I want to hear is “I’ll know it when I see it.”The truth is, that answer tells me you are seeing it, but not really looking at it.Creative critiques are rooted in the idea that reviews make our work better. That’s why it’s important for both clients and fellow creatives to actually absorb the work and try, try, try to think…
  • 6 Ways to Ace a Career Fair Interview

    Mike Wienke
    26 Feb 2015 | 6:30 am
    The days are getting longer. And the nights aren’t quite as cold. That can only mean one thing. It’s intern hunting season again. Agencies across the country are looking far and wide for great talent, and that can only mean one thing – career fairs. These annual rites of passage bring together job seekers and job offerers in a rich and complex ritual that can only be described as exhausting. As the summer approaches, I’ve had the opportunity to represent Moosylvania at some recent career fairs and talk about the opportunities available through the Moosylvania Internship…
  • Creative Interest

    Scott Hunt
    19 Feb 2015 | 9:30 am
    Agencies are full of clever, versatile and passionate people – or at least they should be. The culture of a shop and the caliber of creative opportunity is what recruits and retains those talented individuals. They, in turn, add to the ultimate success of a company.If your agency isn’t brimming with such people, here are a few insights into the minds and motivations of creative types that will keep the best and brightest by your side.Great work attracts great talentOne seemingly universal trait creatives share is the desire to be part of making (wicked-cool, awesome) stuff. So, as your…
  • What it Means to Become a Lifestyle Brand

    Rachael Vida
    12 Feb 2015 | 6:30 am
    Nowadays, there are so many products out there on the shelves that the plethora of choices can make your head spin, causing you to freeze up or even hold off on buying something altogether out of uncertainty and frustration.Living in today’s digital age, with a world of information at our fingertips, what makes a brand stand out from all the rest?To really connect with any consumer, you have to know what’s important to them. You not only have to fully grasp the lifestyle they aspire for, you must reflect it. You have to be able to communicate that you not only have a functional product,…
  • The Problem with Problems: Changing to a Solutions-Focused Mentality

    Mary Delano
    5 Feb 2015 | 6:30 am
    “What is one thing I could do to make this better?” was a question posed by the speaker at our annual company meeting a few weeks back. While this seems blatantly straightforward and somewhat uninspiring, the process of actually asking yourself the question and then working to answer it can be a game changer.The speaker, Dr. Jason Selk, the former Mental Training Coach for the St. Louis Cardinals and author of the best sellers 10-minute Toughness and Executive Toughness took us through his method for training yourself to be a more solutions oriented person, or as he calls it –…
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    PropelGrowth

  • 5 Tips to be an All-Star Email Marketer

    trendspotters@propelgrowth.com (Phil Donaldson)
    3 Mar 2015 | 5:13 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In typical face-to-face interactions, there is a back and forth of dialogue and exchange of ideas. This same concept should hold true in your email marketing. But many marketers are delivering a…
  • Developing Buyer Personas For Financial Services

    trendspotters@propelgrowth.com (Phil Donaldson)
    22 Feb 2015 | 4:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). The following is a guest post by Emilie Totten, Marketing Manager at Synthesis Technology. 12 months ago, I was hired as head of marketing for Synthesis, a financial services technology firm that provides marketing and data solutions to investment companies. As a “newbie” to the fintech industry, I was amped up for the challenge but had no idea how difficult it would be to identify, attract, and engage a financial services audience. There’s one thing I learned right away – this industry is a beast!
  • Does Your Sales Presentation Put Prospects To Sleep?

    trendspotters@propelgrowth.com (Phil Donaldson)
    15 Feb 2015 | 4:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Death of a Sale by PowerPoint Back when I was running a fintech software company, I was subjected to a lot of boring sales demos. One particularly painful experience involved a 120-slide sales presentation by a technology vendor that wanted to partner with us. I was one of three people in the room. They started with the “vanity slides” detailing how great their company was, then dove into detailed slides about every feature of their product. Fifteen minutes into the meeting, I was about to pull a “Ruth…
  • How To Optimize Your Outbound Marketing Program

    trendspotters@propelgrowth.com (Phil Donaldson)
    3 Feb 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Outbound marketing continues to be an effective way to bring in qualified leads — particularly if it is tightly integrated with a strong inbound strategy. To clarify, outbound marketing techniques are based on your effort to initiate a conversation with the customer, as opposed to the other way around (a.k.a inbound marketing). Examples of this approach include email, telemarketing or cold calling, events and traditional advertising — any effort where you are broadcasting a message with the intention of…
  • 18 Signs That Your Marketing Content is Irrelevant

    trendspotters@propelgrowth.com (Phil Donaldson)
    27 Jan 2015 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In her new book Digital Relevance, Ardath Albee mentions that an Adobe study found that “76% of marketers think marketing has changed more in the past 2 years than it did in the previous 50.” Yet in financial services, I continue to see marketers cling to old ways in spite of the fact that they’re becoming increasingly irrelevant. Financial services technology is notoriously difficult to market. Yet the industry has also been very slow to adopt modern digital and content marketing principles…
 
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    Pamorama | Social Media Marketing Blog

  • How to Promote Your Event With Social Media Marketing

    Pam Dyer
    16 Feb 2015 | 4:18 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 7 Ways to Raise Facebook Engagement [Infographic]

    Pam Dyer
    31 Jan 2015 | 3:19 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 3 Proven Ways to Dramatically Improve Website Traffic

    Pam Dyer
    10 Jan 2015 | 8:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 10 Ways to Get More People to Read Your Content

    Pam Dyer
    20 Dec 2014 | 4:55 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Use Twitter Cards in Social Media Marketing

    Pam Dyer
    14 Dec 2014 | 5:54 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    DR4WARD

  • What Influences The Perception Of Value? #infographic

    Dr. William J. Ward aka DR4WARD
    5 Mar 2015 | 2:52 am
    What Influences The Perception Of Value? #infographic Vouchercloud I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to…
  • What Are The 4 Categories Of Digital Readiness And Where Do 50 Countries Fall? #infographic

    Dr. William J. Ward aka DR4WARD
    5 Mar 2015 | 2:44 am
    What Are The 4 Categories Of Digital Readiness And Where Do 50 Countries Fall? #infographic Stand Out countries have shown high levels of digital development in the past and continue to remain on an upward trajectory. Stall Out countries have achieved a high level of evolution in the past but are losing momentum and risk falling behind. Break Out countries have the potential to develop strong digital economies. Though their overall score is still low, they are moving upward and are poised to become Stand Out countries in the future. Watch Out countries face significant opportunities and…
  • What Are 13 Ways You Can Tell If Employees Are Disengaged? #infographic

    Dr. William J. Ward aka DR4WARD
    5 Mar 2015 | 2:37 am
    What Are 13 Ways You Can Tell If Employees Are Disengaged? #infographic Officevibe I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • What Are The Social Media Marketing Numbers For The Most Popular Social Networks? #infographic

    Dr. William J. Ward aka DR4WARD
    4 Mar 2015 | 4:51 am
    What Are The Social Media Marketing Numbers For The Most Popular Social Networks? #infographic Pixlee I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • What Are 6 Steps To Strengthen Your Company Culture? #infographic

    Dr. William J. Ward aka DR4WARD
    4 Mar 2015 | 4:43 am
    What Are 6 Steps To Strengthen Your Company Culture? #infographic CultureIQ I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
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    Darren | Slaughter

  • Want to Build Confidence and a Strong Brand? Do This.

    Darren
    5 Mar 2015 | 3:45 am
    Confidence factors are subtle little ways you can use to make people feel comfortable about doing business with you. Things such as belonging to the local Chamber Commerce or, up until recently, being a member of the Better Business Bureau.  Obviously the Better Business Bureau has had some issues, so that’s not necessarily a great confidence factor, but you know what I mean. The number of years you’ve been in business is a confidence factor.  If you’ve been around 10 years, 20 years or you’re a family-run business since 1950 something, that’s a huge…
  • 10 Tips for Successful Construction Advertising

    Darren
    4 Mar 2015 | 3:45 am
    Advertising campaigns for construction companies can be a frightening prospect. On one hand, people will only know that you exist if you advertise. On the other, a misguided marketing campaign that does not have desired results can feel like a complete waste of valuable resources. How can you ensure that your precious advertising dollars are well spent? Know your audience. Many of your marketing efforts will be targeted at a specific demographic, neighborhood, or some type of definable group. The message that they receive should be focused on them. Even a postcard campaign that blankets an…
  • Old School Contractor Marketing is New Again

    Darren
    3 Mar 2015 | 3:49 am
    Contractors are frequently accused of using old school marketing campaigns. We hold on to methods such as postcard mailings and door hangers throughout the neighborhood. In this day and age of social media and email blasts, should we be moving forward? The answer is yes….and no. Contractors do need to embrace the need for a dynamic online presence. This includes a professionally designed website, complete with active blog, social media profiles, and email connections with your clients and leads. To ignore the power of the internet when it comes to the purchasing decisions of your…
  • 10 Reasons to Update Your Contractor Website

    Darren
    2 Mar 2015 | 3:23 am
    A strong online presence is essential to every type of business in our information age, and general contractors are no exception. If you have established a company website and feel content that you have done the minimum required, read on to learn why it can benefit your business to update your contractor website today. 1) Your website helps you build your brand name. A strong brand is memorable and speaks volumes about your company and business model. If your website has not been kept up to date, the message it may be sending about your company is that it is behind the times, lacks…
  • Marketing to New Homeowners

    Sam
    27 Feb 2015 | 3:32 am
    Home Improvement Spending Was More Than $350 Billion in 2014 Since the 2008 crash, home improvement spending has increased from $281 billion, to more than $350 billion in 2014 as homeowners learn to appreciate the value of improving rather than moving. One statistic that indicates that people simply are developing a great love for home improvement is the fact that new homeowners are one of the largest spending groups on renovations. As a contractor, this is an ideal target marketing group for contractors. While homeowners have learned to make their home into the home of their dreams, they…
 
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    Webolutions

  • Market Positioning Experience — Surprise and Delight

    Doug Griffin
    5 Mar 2015 | 10:42 pm
    At Webolutions, we work with countless clients on their market positioning experience. Part of that experience is finding out what emotions and brand experience they want to convey to their personas. When it comes to experiential marketing, all companies want to do more than just satisfy customers. They want to create joy, delight, optimism and so on. When it comes to marketing communications, you can convey in words and pictures things that create such emotions. But if the actual experience your customers have with your company doesn’t live up to... Read More The post Market…
  • Understanding Facebook Relevance Score

    Carrie Gottschalk
    5 Mar 2015 | 5:31 pm
    Facebook is continuously working to improve the experience for people and businesses alike. In the process of doing this, Facebook has added a relevance score to their advertising platform to ensure people see ads that matter the most to them. This will ensure a pleasing experience for the user. So what is a relevance score? This is a visible metric in Facebook’s advertising reporting tool that will score your ad between 1 – 10, 10 being the highest. Facebook determines this number on positive and negative feedback expected, based on the... Read More The post Understanding Facebook…
  • Maximize Opportunities with Marketing Automation – Denver Social Marketing Event

    Mike Hanbery
    5 Mar 2015 | 1:03 pm
    On Friday, April 17, 2015, Denver’s Social Marketing for Business group continues on its new, broader path with an expert panel on how to maximize opportunities with marketing automation. Industry leader Oracle identifies the value proposition for marketing automation as the ability to, “easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviors.” “Personalization” of content and outbound marketing has been a topic for this group in the past. In April, 2015, we drill into the next level of this…
  • Be Your Company’s Chief Simplification Officer

    Jody Martin
    4 Mar 2015 | 12:38 pm
    In today’s fast-paced, digitized, 24/7 world, what your customers crave more than anything is an “easy button” for their lives. That’s where the role of Chief Simplification Officer comes in. Businesses that make it their business to simplify their customers’ lives reap big rewards. But simple isn’t always easy. Sometimes existing processes are so entrenched that aligning your organization around cultural adoption of simplicity can be a lot harder than you think. When was the last time you reviewed your organization’s end-to-end customer experience with the goal of removing…
  • March Guest Experience Menu — World Tea Tour

    Cindy McGovern
    26 Feb 2015 | 11:00 pm
    Considering that tea is one of the most popular drinks in the world, it is quite likely that many of you enjoy tea on a regular basis. In many countries, it is a part of daily ritual or a mark of status and luxury. However, tea started out as much more than just an enjoyable drink. While no one is sure of its origins, some believe that it started out as a health tonic in ancient China and has slowly spread around the world. The world of tea is absolutely... Read More The post March Guest Experience Menu — World Tea Tour appeared first on Webolutions.
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    Austin & Williams Unplugged

  • Think Online Reviews Don't Matter? Think Again.

    24 Feb 2015 | 9:46 am
    Everyone has an online reputation. Unless you’ve decided to unplug from modern life and live on the island from Lost, you have an online reputation. Own a business? You definitely have one. Are you a doctor, dentist, accountant, attorney or other professional? You can bet that someone, somewhere has posted their opinion of your work—and it may not be as favorable as you’d like. The plain truth is more than 80% of consumers read online reviews before using a business. In fact, if you didn’t come to this blog through an Austin & Williams’ link, you might be…
  • Best Practices for Generating Breakthrough Ideas

    17 Feb 2015 | 2:06 pm
    The best brands are those that stand out by behaving differently, not simply for the random sake of being different, but because they find a unique and compelling way in which to connect with their audience to forge a relationship that is remarkably meaningful. These are the brands that get celebrated. These are the brands that create an excitement that moves them from product-status to popular culture phenomenon. Unfortunately, this doesn’t happen often enough for many reasons: Fearful clients. Weak agencies. Crowded categories. Commoditization. Laziness. The list goes on. Here are a…
  • Get Off the Carousel

    9 Feb 2015 | 12:43 pm
    The content slider has been a website staple for years. But as with most trends, they eventually come to an end. Unfortunately, many companies are trying to justify and hold on to that piece of their website. Many reasons are used to defend the slider, but in the end, it’s a practice that should be eliminated from your site. Here are a few reasons why: You’re hiding content The defense I hear most often is that the rotating carousel is needed to highlight different divisions or products and give them equal weight. But the truth is you’re not giving them equal weight because,…
  • 2015 Super Bowl Ad Recap: The Good, the Bad and the Meh

    3 Feb 2015 | 7:54 am
    It’s Super Bowl time again! As a long-suffering fan of the New York Jets, watching the New England Patriots play in the biggest game of the year is pure torture. Thank goodness for the commercials because without them, I would have definitely switched to the Puppy Bowl. Last year I assembled a crack team of experts (aka my kids) to praise those spots that entertained us and ridicule those that fell short. At 6 p.m. I announced I wanted to get the band back together for another round of glory! And I was greeted with a deafening silence. I even tried to bribe them with an offer of cake,…
  • Deflated Expectations

    29 Jan 2015 | 8:25 am
    Cleaning out my office, I came across the October 2006 issue of Business 2.0, a magazine that’s been out of print since late 2007. As I prepared to toss it, the cover story grabbed my attention: The Next Disrupters: They’re gunning for Google. And Skype. And Citibank, Ford, Oracle and AT&T. Meet 11 companies whose breakthroughs will change everything.” Wow! These must be killer companies! So who are they and how did they change everything? A look at a few: NetVibes—a widget dashboard that was supposed to make Yahoo! and others obsolete. It was sold in 2012.
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    Marketing and Social Media by us

  • SEO Package vs. Custom SEO by Lisa Chapman

    Lisa Chapman
    10 Feb 2015 | 6:00 am
    Can a Search Engine Optimization Package Deliver Results – Page One Google? Did you know that 70% of your Target Audience uses online search to find your service or product, and 75% of them never click past the first page of results? What is SEO? According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (‘organic’) search results.” It’s not always about getting visitors to your site, but getting the right kind of visitors. That’s what MOZ proclaims at the…
  • How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman

    Lisa Chapman
    21 Jan 2015 | 11:51 am
    Find Logo Designers – Fast, Affordable and Amazing Quality One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability. I’m going to show you exactly how to get your quality custom logo designed for $5! Logo Ideas My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what it returned for anchor…
  • An Entrepreneur Shares His New Business Ideas by Lisa Chapman

    Lisa Chapman
    29 Nov 2014 | 8:01 am
            I Want to Start a New BusinessA Real Case Story As told by Brian Cox Im about to share some of my business ideas with you, and I would like to hear your comments and feedback. I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season. My future customers may think along these lines: Because I live paycheck to paycheck, how will I get quick money for Holiday gifts?I know Im going to get fleeced, but Ill probably just get a tax refund anticipation…
  • Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

    Lisa Chapman
    22 Oct 2014 | 10:59 am
    How to Steal your Audience’s Attention and Beat Your Competition SME Rand Fishkin HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy. That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest. The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they…
  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
 
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    OnQ Marketing » Blog

  • Marketing Ideas for Car Dealers

    Quentin Aisbett
    19 Feb 2015 | 11:37 am
    A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital. At the time the local car dealer still owned the […] Marketing Ideas for Car Dealers is a post from: OnQ Marketing
  • Australian Marketers Suffering From A Crisis of Confidence With Content

    Quentin Aisbett
    4 Jan 2015 | 3:44 pm
    How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third annual report, Content Marketing in Australia 2015: Benchmarks, Budgets and […] Australian Marketers Suffering From A Crisis of Confidence With Content is a post from: OnQ Marketing
  • How Digital Impacts The Local Retailer? [STUDY BY GOOGLE]

    Quentin Aisbett
    15 Dec 2014 | 2:20 am
    Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly. In ‘The 3 New Realities of Local Retail’ Google outlines […] How Digital Impacts The Local Retailer? [STUDY BY GOOGLE] is a post from: OnQ Marketing
  • Web Design: Can Less Really Be More?

    Matthew Davis
    1 Dec 2014 | 2:24 pm
    Excessive complexity is evidence of a lack of thought and design. Simple, thoughtful sites are far more effective at generating conversions. Underlying all of the chatter about flat design, minimalism, and user experience design, there’s a simple principle: complexity does not lead to positive user experiences. Unfortunately, many businesses aren’t paying attention to the message. […] Web Design: Can Less Really Be More? is a post from: OnQ Marketing
  • Marketers Still Not So Confident with Digital

    Quentin Aisbett
    27 Nov 2014 | 7:12 pm
    Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i) Maybe digital marketers are a modest lot and being not […] Marketers Still Not So Confident with Digital is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • The Website Design Scrolling Bubble Is Going to Burst & Why That’s Good News

    12 Feb 2015 | 8:00 am
    When agencies and web designers are asked to create a new site or rebuild an existing one, they naturally want to make something fresh and exciting. Today, that often means a website with pages that have a long scrolling look and behavior. Sometimes entire websites are one long scrolling page, using parallax web design to achieve a 3D look as well as other special effects. And many website design and development platforms such as WordPress come with themes that have built-in responsive templates that can function similarly.     Whether you like all this scrolling razzle-dazzle is a…
  • SEO Worst Practices: These Schemes Will Backfire

    16 Dec 2014 | 8:00 am
    Search Engine Optimization (SEO) is all about improving your search rankings so you get found online by qualified prospects. Since that’s the whole point of being online, it’s important to do SEO right. But many companies find that their SEO efforts are disappointing — rankings are low, and so are site visits. Sales staff are muttering that the website isn’t giving them any leads. If you’re the webmaster or responsible for inbound marketing, you’re probably wondering what you’re doing wrong. Many company websites still try to drive up their rankings using dubious techniques…
  • 5 Tips to Keep in Mind When Launching Your Company Blog

    22 Sep 2014 | 1:30 pm
    There are blogs you probably subscribe to and enjoy reading for both your business life and your personal interests. But when it comes to writing your own business blog, how do you get started? Maybe your company doesn’t currently have a blog and you know you need one but feel a little late to the party.  Or maybe your company does have a blog but it needs  some revamping and TLC.  Your business blog is a chance for you to offer your customers and potential customers something that will help them solve a problem or give them advice to improve their work life.  It is a…
  • Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
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    Smedio - Business Ideas Worth Sharing

  • The Ultimate Guide to Creating a Killer Explainer Video

    Douglas Idugboe
    27 Feb 2015 | 10:54 am
    It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation tools like VideoMakerFX, you now have what you need to create killer explainer videos that convert. Source: Quicksprout   The post The Ultimate Guide to Creating a Killer Explainer Video appeared first on Smedio…
  • How to Use Social Media for Effective Customer Engagement

    Stan Roach
    3 Feb 2015 | 10:19 am
    How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority of us use these platforms for fun and entertainment, some of the top global companies have made using them an integral part of their marketing communication activity. And why not? After all, that’s where everyone is, right? What better way to…
  • 5 Companies Doing Blogging Right

    Douglas Idugboe
    26 Jan 2015 | 12:20 am
    Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO strategy, blogs can pack a powerful marketing punch. While straight emulation is never a good idea, it can be beneficial to learn from others who have realized blogging success. Here are some valuable tips from five companies that are on…
  • Metrics That Will Matter to Your Business This Year

    Nick Rojas
    19 Jan 2015 | 11:14 pm
    What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our shortcomings and analyzing our triumphs. With hundreds of different options available for analysis and the many different trends to follow, one can easily become lost in the online jungle of items at our disposal. Social media is still on the rise and businesses both large and…
  • Is Print Media Marketing Dead, or Just Different in 2015

    John Sollars
    29 Dec 2014 | 10:56 am
    In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days say that snail mail is dead. The reality is that it’s evolved. Print Media Marketing Still Alive According to research from BIA Kelsey, direct mail still has 43 per cent of the total share in local retail advertising. Pitney Bowes also found that 76 per cent of…
 
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    Great B2B Marketing

  • B2B Marketing: Six Need-to-Know Nuggets

    Christopher Ryan
    5 Mar 2015 | 1:00 pm
    Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. Sometimes there’s just too much going on for a single-topic post! Monitoring Performance A guy named John Wanamaker, who was a pioneer of advertising in the early part of the 20th century, made the famous observation, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Too many modern B2B marketers are operating under the same constraints, and…
  • How to Beat Larger Competitors at B2B Marketing and Sales

    Christopher Ryan
    23 Feb 2015 | 10:27 am
    Let’s face it – there is only one leader in every business category: Apple in smartphones, Wal-Mart in retail, Cargill in food processing, Microsoft in computer software and Wells Fargo in banking. This is equally true in smaller market segments. More often than not, you are not going to be the biggest company in your space and will have to adjust your strategy accordingly. I’ve spent a lot of my career as a so-called market “underdog.” I actually enjoy being in this position. Certainly there are some disadvantages. For example, the big dog company has more marketplace awareness. As…
  • In B2B Marketing, Everything Counts

    Christopher Ryan
    9 Feb 2015 | 9:43 am
    When my sons were in high school, I used to tell them that everything they did during their high school career counted. Not just their grades, but also their participation in sports and extracurricular activities would be seen and evaluated by future employers and especially college admissions people. Their performance in every class could mean the difference between being accepted into the university of choice or a college they had to settle for. So how does this lesson apply to B2B marketing? Glad you asked! I mean that the simple things you take for granted or fail to execute properly can…
  • How to be a Great B2B Marketing Coach

    Christopher Ryan
    27 Jan 2015 | 1:14 pm
    In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. Hopefully you won’t have to deal with issues like injuries and deflated footballs. But regardless if you are solely responsible for your B2B marketing efforts, or manage one or more people, you need to accept the responsibility for moving the ball forward.  Here are six strategies to help you accomplish this: Don’t keep running the same plays. By same plays, I mean that you don’t mix up your media or messaging. Over time, running the same marketing campaigns targeted at the same…
  • The Economic Value of Your Company Brand

    Christopher Ryan
    21 Jan 2015 | 2:25 pm
    I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. Actually, a strong brand has a monetary value. For instance, it can be a boon to the stock price, making the entire company more valuable.  It can be a sales and profit accelerator by helping you sell more products and services at a greater…
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    Professional Services Marketing Today

  • Top Twitter Marketing Techniques to Connect with Your Audience

    Renee Servinsky
    5 Mar 2015 | 7:55 am
    With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy. Much of Twitter’s appeal lies in the direct connection it allows between your firm and your target audience. It creates real time engagement that encourages conversation and promotes accessibility. Since tweets naturally demand a “short and sweet” approach, there’s no room for frivolous language or explanation…
  • Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?

    Mary-Blanche Kraemer
    4 Mar 2015 | 8:00 am
    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site. And with Google’s recent major announcement that mobile-friendliness will be a search ranking factor starting April 21st, now is the time to invest in a mobile-friendly website. But before you get started, it’s important to know the two main methods for…
  • How Your AEC Firm Can Go from the Shortlist to Winning New Business

    Karl Feldman
    3 Mar 2015 | 10:16 am
    What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen? The Hinge Research Institute surveyed over 2,000 buyers and sellers of professional services to discover which factors tip the scale in favor of one firm over another. The results uncovered factors that winning firms consider instrumental to their success – and also the factors that buyers value more than sellers realize. How can these insights help you close more…
  • What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website

    Lee Frederiksen
    2 Mar 2015 | 10:15 am
    Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still don’t) view the site as an investment that would really help them grow their firms. Unfortunately, this attitude can cause your firm to miss out on crucial opportunities, and fall well behind the competition. The fact is, for a modern…
  • How to Extend the Life of Your Content

    Kathy Dam
    27 Feb 2015 | 7:44 am
    If you’ve ever created an engaging, relevant, useful piece of content, such as a blog post, video, presentation, or guide, you know that it takes an investment of time and resources to produce it. In order to earn the most return on your investment, in terms of awareness, engagement, and conversion into prospects and clients, you need to utilize that one piece of killer content in many ways. View the video to discover how to extend the life of your content in order to earn the most ROI. I reveal: 3 ways to determine relevant topics for content The different formats to repurpose content…
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    The Perfect Customer Experience

  • Social Technology Can Boost Delivery of Improved Customer Experience

    Dale Wolf
    28 Feb 2015 | 10:39 am
    In 2006, Accenture began experimenting with what they called digital mirrors–technologies that interpreted behavior to cause self-improvement. For example, they could monitor your phone calls to determine how often you interrupted your caller to talk about yourself. We all know people like that, but the seem unable to control this irritating habit. But if an […] The post Social Technology Can Boost Delivery of Improved Customer Experience appeared first on The Perfect Customer Experience.
  • Is the Middle of Your Company Happy?

    Dale Wolf
    10 Feb 2014 | 1:58 am
    By Dale Wolf Happy Employees. Why they so important to the customer experience? That answer is simple if you have caught any of our postings on the role that employees have on customer experience. The rule of thumb: employees that have a great employee experience deliver a great customer experience. “Caught in the Middle” — […] The post Is the Middle of Your Company Happy? appeared first on The Perfect Customer Experience.
  • Credibility, Trust and Risk — Customer Experience is Up to YOU

    Dale Wolf
    30 Jan 2014 | 5:18 am
    B2B buyers realize that they are making decisions that carry a risk to their companies, and to their careers.  Everyone in your organization needs to stay aware of this buyer attitude and work diligently to build both credibility and trust in you as manufacturers of these products that, on one hand, hold such promise and […] The post Credibility, Trust and Risk — Customer Experience is Up to YOU appeared first on The Perfect Customer Experience.
  • The Giant Sucking Sound: 10 Insights on the Customer Revolution

    Dale Wolf
    20 Mar 2013 | 3:10 pm
    Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability–Mark Hurd, President of Oracle. My favorite of Mark’s 10 Insights: What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), […] The post The Giant Sucking Sound: 10 Insights on the Customer Revolution appeared first on The Perfect Customer Experience.
  • 6 Processes to Help Manufacturers Improve Customer Experience

    Dale Wolf
    13 Mar 2013 | 12:55 pm
    Modern manufacturing makes modern life possible. It provides manufacturing executives with tools to accelerate a growing, stable economy out of the failures of the recent global recession. Basically, modern manufacturing focuses on six business-critical processes: Better decisions  – apply knowledge and data across your enterprise to make smart decisions that attract and retain customers and improve operating results […] The post 6 Processes to Help Manufacturers Improve Customer Experience appeared first on The Perfect Customer Experience.
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 7 Ways to Build Profitable Relationships with Your Email List

    Sydni Craig-Hart
    26 Feb 2015 | 6:00 am
    Social media is no longer the exception when it comes to small business marketing – it’s the rule. So why are so many marketing experts turning up their noses at Facebook and Twitter, and instead focusing on email marketing? The answer is simple: email marketing is the #1 way to build profitable relationships with your customers. By making email marketing your top marketing priority, you’ll be able to cash in on relationships that are infinitely more intimate than those cultivated on social media. After all, receiving a personal email in your inbox is a lot more meaningful than glancing…
  • 7 Easy Ways To Get Customers To Buy Again

    Sydni Craig-Hart
    16 Feb 2015 | 4:00 am
    It is 5-10x cheaper to engage a past client than it is a new one. On average existing clients spend 67% more than a new one! Here's how to stay in touch authentically with your clients and build repeat business. Our FREE toolkit will help you with the details: http://smartsimplemarketing.com/baybiz The post 7 Easy Ways To Get Customers To Buy Again appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Why Planning Is The Most Important Step In Your Website Design Journey

    Sydni Craig-Hart
    20 Jan 2015 | 6:00 am
    You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not the case. The problem is that most small business owners take a “looks” approach when they start their website design. They pick the colors, they have a vision for ideas that they want to convey with imagery, and they have some ideas for sweet doohickies that will make it all cutting edge… and that’s it. What they’re missing is the functionality and strategy that needs to go into…
  • How to Get New Clients…When You Didn’t Follow Up Like You Should Have

    Sydni Craig-Hart
    15 Jan 2015 | 6:22 am
    It's happened to the best of us. You had a hot lead, right in the palm of your hand and you dropped the ball. All is not lost! Here's how to re-capture the opportunity and turn a mis-step into a win! What do you think of these 5 steps? Share your thoughts with me below! The post How to Get New Clients…When You Didn’t Follow Up Like You Should Have appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Simple Steps To More Clients Within 90 Days

    Sydni Craig-Hart
    8 Jan 2015 | 6:41 am
    Problem: “I don’t have enough clients” Solution: Paying clients are the lifeblood of your business. When you are faced with the fact that your client load isn’t what you’d like it to be, the first reaction might be to panic. Instead of allowing fear to paralyze you, use your energy to take these action steps: Commit to focusing on JUST client attraction for a period of 90 days – This means ALL of your marketing is solely focused on getting clients.Not working on increasing your Twitter followers.Not showing up at your local community chamber of commerce event “just…
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    Perfect Balance Marketing

  • My top 5 digital marketing tools for small businesses (hint: they’re all free)

    Lucy Thornton
    1 Mar 2015 | 1:43 pm
    Business rates, wages, supplies, rent, stock – the list of outgoings for a small business can be extensive, making cash flow an issue when making marketing decisions. But there are some incredibly powerful marketing tools out there to ensure your marketing is platinum standard, even if your budget isn’t. 1. Mailchimp Email marketing is one […]
  • Ocean Blue apartments – digital marketing campaign

    Lucy Thornton
    1 Mar 2015 | 9:02 am
    Ocean Blue luxury Apartments near Padstow, Cornwall, offer five star accommodation on the beautiful white sands of Treyarnon Bay. Lucy worked with the team at Ocean Blue to develop and implement a digital marketing strategy which incorporated social media and e-marketing to drive bookings.  The results were impressive with a significant growth in online audience, […]
  • Cornwall Apprenticeships Campaign

    Lucy Thornton
    1 Mar 2015 | 8:55 am
    Cornwall Apprenticeships Campaign is a county-wide initiative to improve awareness of Apprenticeships amongst key target groups of young people, parents, teachers and employers. Lucy worked with the project co-ordinator to implement regular e-marketing, social media and content marketing that generated a 2x increase in email subscribers, the launch of a successful weekly Twitter chat and social […]
  • Indulgence Yacht Charter – website & social media campaign

    Lucy Thornton
    1 Mar 2015 | 8:48 am
    Indulgence Yacht Charters offers a luxury 35m yacht for hire in the Western Mediterranean. As part of a wider marketing strategy to raise awareness of the yacht’s service amongst key decision-makers in the conference and events industry, Lucy developed a new website and social media strategy for the company which has already brought bookings for […]
  • Naturally Learning – marketing strategy

    Lucy Thornton
    23 Feb 2015 | 1:04 pm
    Childcare professionals Mandy Richardson and Judith Chapman opened two nurseries in quick succession before seeking further expansion to meet growing demand. With a website and a powerful message at the ready, they needed strategic marketing guidance to maintain their growth and communicate their brand values. Lucy worked closely with Naturally Learning over a period of 12 months […]
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    TrinityP3

  • Useful tools for marketers borrowed from CX/UX disciplines

    Beate Duesterwald
    5 Mar 2015 | 1:33 pm
    This post is by Beate Duesterwald, Senior Consultant at TrinityP3. Beate has over 18 years experience in helping clients to translate their business objectives into compelling digital marketing strategies. From marketing funnel to customer decision journey I was working on a presentation recently where I referenced McKinsey’s Customer Decision Journey (CDJ) model. If you are not familiar with the CDJ model here is a graphic that illustrates the difference between the classic marketing/sales funnel and the more iterative customer decision journey model. The CDJ model reminded me of an…
  • How NOT to treat first time job seekers when recruiting

    David Simpson
    3 Mar 2015 | 1:36 pm
    This post is by David Simpson, a seasoned former CEO who has devoted himself to the mentoring and development of other CEOs, senior executives and management teams. Throughout my management career and more recently as an Executive Coach, I have been frequently asked by friends and colleagues to help a young person find their first serious job. I seldom refuse because the memory of my own struggles to get my foot in the door during the first Oil Crisis is still fresh in my mind forty years on! The methodology is fairly straightforward: Get the CV in order, hone the narrative, develop a…
  • Selfies, babies, drones and the marketing data deluge nightmare

    Anton Buchner
    1 Mar 2015 | 1:53 pm
    This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. Imagine taking photos with your hairbrush. Well now you can with Selfiebrush. A brush with a compartment to hold your smartphone that claims to make “the best selfies ever!” Imagine monitoring your baby’s breathing rate, movement level and sleep position. Well now you can with MonBaby – the first…
  • How Calibr8or calibrates the strengths and capabilities of media agencies

    Darren Woolley
    26 Feb 2015 | 1:53 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. The article this week about the anonymous disquiet in some sectors of the media industry about the launch of the Calibr8or system is amusing to say the least, because it is exactly this sector that the system has primarily been developed to help. So I want to take you beyond the…
  • Pitch for the Stars: 5 things to look out for in a great media agency

    David Angell
    24 Feb 2015 | 1:50 pm
    This post is by David Angell, General Manager, Melbourne, and National Head of Media at TrinityP3. In these roles, David brings his media-specific, broader commercial and relationship expertise to bear on a diverse range of projects with one core objective – achieving beneficial results for our clients. Media agencies. They aren’t half polarising. At one end of the opinion spectrum: skilled, trusted and increasingly strategic practitioners, using sophisticated tools and technology to deliver millions of dollars of their clients’ money, as well as expanding into increasingly diversified…
 
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    Circle Research

  • Shape the B2B Barometer

    Andrew Dalglish
    24 Feb 2015 | 1:40 am
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study.  At a macro-level this gives a measure of our industry’s health and reveals key trends.  At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important…
  • The month in #mrx

    Beth Pearson
    10 Feb 2015 | 9:51 am
    Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.  The #mrx hashtag saw a leap in popularity with more than 20,000 tweets in the month.  “Finally”, I thought, “research is quite a cool industry to be in”.  But my joy was short-lived (although I still maintain that research is cool).  It turns out that our beloved hashtag had been adopted by Bollywood fans to discuss…
  • Making ‘human-to-human’ marketing a reality

    Andrew Dalglish
    19 Jan 2015 | 10:45 am
    January is the month for predictions.  Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge.  Some trends are at the start of the adoption curve, e.g. programmatic advertising.  Some are about taking a pretty well-established practice and doing it better, e.g. content.  And others are about going back to basics, e.g. influencer marketing. One widely touted trend in this latter category has a new label (‘human-to-human’ or ‘personalisation’), but is really just a marketing fundamental – recognising that each member of the target market is a…
  • Financial benchmarks for B2B marketing agencies

    Andrew Dalglish
    11 Dec 2014 | 9:26 am
    You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here).  By now you may even have read the full report.  In this post I’d like to share a few gems which you won’t find in either. I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  However, as averages mask the extremes a more useful approach is to identify…
  • Are B2B agencies adapting quickly enough?

    Andrew Dalglish
    24 Nov 2014 | 6:33 am
    Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: http://goo.gl/tk3Mez) . So why are these agencies struggling? Well, more intense competition…
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    Avi Hein

  • Technion

    Avi Hein
    17 Feb 2015 | 10:42 am
    This blog has not been very active for over a year, as it’s been a very busy year both personally and professionally. One of the things I spent 2014 doing was getting my MBA at the Technion, in a program that included professors from London Business School, INSEAD, Columbia University, Oxford, and others.
  • This is Inbound Marketing — and it’s a change

    Avi Hein
    19 Aug 2013 | 4:50 am
  • How to Build a Marketing Plan

    Avi Hein
    16 Jul 2013 | 3:41 am
    This post was first published on Gaia-VSM, a strategic marketing consultancy for Israeli start-ups. When running any business, whether a startup or an enterprise business, don’t just start with random marketing activities. You won’t know where you are going. Instead, you need to build an integrated marketing plan. After building a marketing and messaging strategy, you want to map your marketing activities with your business goals. Don’t decide you want to be on Twitter or in the media or build a website without a plan. Your marketing plan should integrate with your entire…
  • Marketers Are Stuck

    Avi Hein
    11 Jul 2013 | 10:35 am
  • Marketing in Israel vs. the US

    Avi Hein
    27 May 2013 | 9:17 am
    I recently wrote a guest post for Gaia-VSM, a wonderful company that provides strategic marketing and market strategy development for startups in Tel Aviv. I’ve had the pleasure to work with them as the marketing manager at Typemock. The following is my thoughts on marketing in the US vs Israel. Marketing in Israel vs US As an American working in high tech marketing who has lived and worked in Israel for almost a decade, I’ve been privileged to see both sides of Israeli and global business, and the differences of high tech marketing in Israel and America. Marketing in Israel and…
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    Inbound Unwound - Marketing Insights

  • Inbound Marketing And Inbound Sales Have To Lean On Process

    5 Mar 2015 | 5:47 am
    Inbound marketing and inbound sales have a lot in common, but perhaps the most significant commonality is that they both require a refined process – one that's followed religiously and adjusted over time based on performance data to drive actual results. One without the other leads to diminished returns, less-than-desirable results and only a modest improvement in revenue for your business. Time and time again, I’ve had clients ask me how to respond to leads coming into their organizations. What we were told about their sales process was clearly unknown or overstated.
  • Inbound Marketing: On The First Page Of Google In Less Than 24 Hours

    4 Mar 2015 | 6:09 am
    Inbound marketing takes time. We preach this to our clients and prospects religiously.
  • Inbound Sales: Tell Your Story So Your Prospect Is The Hero

    3 Mar 2015 | 5:30 am
    If you're moving from a traditional sales process to an inbound sales process, you need to shift the focus within the stories you tell. Most companies try to make their own business or product the hero, but with inbound sales, you have to make your prospect the hero. Not sure what I mean by that? Well, when you talk to prospects, what's the focus of your story? Is it your company, your product, you? If you’re telling prospects, “Don’t worry. What we do will save the day,” you’re making YOU the hero of the story. What we’re suggesting is that you change the focus to, “Don’t…
  • How Inbound Marketing And Inbound Sales Create A Prospect Experience

    2 Mar 2015 | 5:30 am
    You can forget the four Ps, the concepts of reach and frequency as well as the old sales motto, “Always be closing.” Today, inbound marketing and inbound sales have completely changed the game. In this Forbes article, “The End of the Expert: Why No One in Marketing Knows What They’re Doing,” it’s obvious that what worked a few years ago doesn’t work anymore. When you break it all down, it makes sense. Today, the new buyer behavior is completely self-service. The day of the sales rep controlling all of the information is long gone. Marketing is about education, not…
  • 4 Obstacles A Social Media Content Calendar Crushes

    27 Feb 2015 | 7:27 am
    Ever feel like there’s no rhyme, reason or uniformity to your social media marketing process?
 
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    Shopper 360

  • The omnichannel future: A list of 25+ Innovative Shopping Experiences in Retail

    admin
    2 Mar 2015 | 10:21 pm
    While technology innovations such as beacons, mobile, wearables or disruptive omnichannel solutions have been accelerating rapidly, more than ever before and creating chaos within the retail industry, “retailers such as Rebecca Minkoff, Kate Spade Saturday or Waitrose have quickly adapted and have begun paving the way for an innovative fusion between brick-and-mortar and digital, offline and online shopping.” Whibsi put together this list of 25+1 inspiring recent shopping experiences by retailers showcased below: Related articles 2013 in Review: What they learned about…
  • This Week In Shopper Insights: 2/23/15 – 2/27/15

    Ryan Polachi
    27 Feb 2015 | 11:29 pm
    Consumers Are Not Happy Shopping in Stores: Grocery stores took a big hit last year and Walmart struggled as well Six Trends CPG Brands Must Embrace To Win With Millennials Why Omnichannel Retail is More Than a Buzzword: Microchipped systems having a big impact than cynics want to believe Is a Google “Buy Now” Button Inevitable? 4 Challenges that may derail this future Driving Customer Relevance Using Marketing Analytics: Customers crave personalization and relevance 6 Tips On Talking To The Post Generation UI Does Not Equal UX: They actually are different Creating A Successful…
  • Tablets: the key to in-store retail success

    admin
    23 Feb 2015 | 11:58 pm
    In store innovations are increasingly becoming more important for retail companies to improve their customer’s experience. There recently has been a push for new ways on making shopping as easy as possible for the customer, making sure everything is personal in order to keep customers coming back. I believe that tablets are incredibly useful for retailers and their push to create a perfect shopper experience. Some of the best uses I have looked into in more detail below. Tablets as a Retail Aid Tablets recently have become popular for retailers to help with customer interaction on the shop…
  • This Week In Shopper Insights: 2/16/15 – 2/20/15

    Ryan Polachi
    20 Feb 2015 | 10:05 pm
    Retail Search Intent: Finding Your Focused Online Shopper Five Traits of The Strategic CFO How You Can Win A Relentless Price War: With power shifting to consumers now is the time to start winning them over What’s The Real Value Of Mobile? Driving retail conversion through mobile Matching Personalities in Call Centers: What insights are companies gaining from recording their service calls Direct Mail Instead of Email? 4 Reasons to switch back to the old school to reach your customers How Technology is Changing The Way We Shop: Almost 60% of shoppers would prefer to look up info on their…
  • This Week In Shopper Insights: 2/9/15 – 2/13/15

    Ryan Polachi
    13 Feb 2015 | 10:04 pm
    How Do Retailers Remain Competitive? Implementing omnichannel strategies 3 Reasons Why Businesses Should Stop Using Third-Party Data How to Have Smart Online Marketing: It’s all about help not hype What Valentine’s Day Means for Shoppers: The improving landscape and its effects on sales Is 2015 The Year of The New Retail Mobile Apps? Retailers appealing to the “always one” consumers Mobiles Are No Longer A Second Screen for Engagement: Brands risk losing relevance if they treat mobile as an add on Born In the Digital Age: Understanding Generation Z Instantly Uses…
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Why Hotel Internet Marketing is the Latest in Thing?

    Internet Moguls
    9 Feb 2015 | 2:51 am
    What does hotel internet marketing translate into these days? It means that the wide array of electronic channels has completely and forever changed the way we look at hotel sales and marketing. And why not? With the advent of Internet in all our lives, it seems as if our entire worlds have congregated around a single focal point. Everything we need to find out, all questions that we need answered, and every single query that we have finds its solution on the World Wide Web. So, it seems logical that hotel promotions these days are hyped through the Internet, using social networks such as…
  • Resort Marketing: Get it up and Running on Social Media Channels

    Internet Moguls
    21 Jan 2015 | 1:51 am
    For marketing your resort to the exact demographic that you wanted to target, why not go to a hotel marketing expert? Resort marketing is not easy, since you are catering to the somewhat well to do echelons of the society, who want more from their accommodation than just a place to stay! They want an accommodation that is like a vacation in itself, and they don’t mind paying a little extra for doing that. There are several ways of marketing your resort online, and one of the most effective methods is the use of hotel social media marketing endeavors. Promote your resort online, on the most…
  • Hotel Promotions that Rock Your Online Presence

    Internet Moguls
    17 Jan 2015 | 1:11 am
    It is a well known and readily accepted fact that the Internet can be your best friend, if you are looking to enhance the online presence of your hotel. If only you know how to use it to your advantage. Hotel promotions can be carried out more easily and much more efficiently if you make use of the World Wide Web. Rock your online presence, making use of hotel promotions on the Internet. If you are unsure of how to go about it, then why not contact a hotel internet marketing agency, like Internet Moguls! They have expertise in the field, and have carried out successful campaigns for a wide…
  • Trust the Best for Your Hotel Internet Marketing Strategy

    Internet Moguls
    13 Oct 2014 | 10:37 pm
    A hotel Internet marketing strategy is a combination of several things, such as Search Engine Optimization, Social Media Marketing, Email marketing and Pay Per Click marketing, among other aspects. Not all of these can be effectively handled by a hotelier himself, or the hotel staff. Especially is there are several properties and hotel categories coming under one brand. This is where hotel marketing companies step in. These digital marketing companies assimilate and effectively use all information and nuances of a hotel property for enhancing its visibility online, driving more footfalls to…
  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
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    DMR - Digital Marketing Ramblings

  • New DMR Feature: A Handy Resource Page for Bloggers and Content Marketers

    Craig Smith
    3 Mar 2015 | 10:57 am
    One of the most common emails I get from DMR visitors is asking about specific tools I use or recommend for various aspects of this site. While I encourage any and all messages, I figured I would create a handy page to list out some of the more helpful content marketing resources I use for DMR. Building and maintaining such a large site with dynamic content is definitely a challenging part-time job. The blogging resources, tools and gadgets included in this resource page have been lifesavers for me and really are what enable me to keep DMR going all these years. Read more → Get stats…
  • By the Numbers: 15 Interesting Glassdoor Statistics

    Craig Smith
    3 Mar 2015 | 7:27 am
    The term"disruption" is used way too much in the digital world these days, but this week I am bringing you stats for a few companies that are truly making a difference in their respective industries. Yesterday we looked at Zillow (real estate) and today we explore a company that is disrupting the job market: Glassdoor. Glassdoor is more than just a place for disgruntled ex-employees to go and vent about their company (yes, there is plenty of that going on there), but they are also doing interesting things in terms of salaries and industry research. When you hear about a jobs study these days,…
  • By the Numbers: 14 Amazing Zillow Statistics

    Craig Smith
    2 Mar 2015 | 2:17 pm
    It seems that just about every start-up these days is focused on disrupting some established industry or service. Some succeed and many, many fail to show the traditionalists a new, better, digital way and change their world. One digital company, Zillow has definitely succeeded at disrupting their industry. Zillow challenged the real estate industry by creating a platform that used digital data to redefine a number of conventions like real estate discovery, property values, mortgages, etc. Zillow is now a go to site for real estate buyers, agents and even industry analysts. Now, with their…
  • What You Need to Know About Emojis

    Emma Pauw
    1 Mar 2015 | 2:55 pm
    So, you thought emojis were just a millennial fad? Well, think again. Emojis allow advertisers to portray real-world expressions and feelings in one simple image, enabling them to easily add sentiment and emotions into their ad, without the use of words. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip…
  • 3 Kinds of Online Video Production Ideas for Every Business

    Robert Weiss
    1 Mar 2015 | 2:10 pm
    The use of business online video marketing and on company’s web site is rapidly increasing as companies realize its power to build awareness, engage customers, convert leads and drive sales. Both B2B and B2C purchasers are vying for quick information, and professional corporate video production content can be used to supplement, or in replacement of, text heavy messages that are difficult to understand into website content that is fresh, personal and engaging for the intended audience. According to Dr. James McQuivey of Forrester Research, an online business video that is one minute in…
 
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    Digital Jungle

  • Using Social Media to Attract Chinese Tourists

    admin
    26 Feb 2015 | 8:17 pm
    The Chinese tourism industry is huge. In 2012 Chinese overtook American and German tourists as the highest spenders on their vacations, with 82 million people spending $102 billion on international tourism. The number of Chinese tourists travelling abroad is set to increase to 100 million by 2015. The Chinese tourism industry is huge. In 2012 Read More The post Using Social Media to Attract Chinese Tourists appeared first on Digital Jungle.
  • Are Chinese Tourists ‘Out-Shopping the Rest of the World?

    admin
    25 Feb 2015 | 6:03 pm
    Making up nearly 20% of the world’s population, it should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers will exceed 100million trips abroad this year; the most popular destinations of which are consistently within Asia, Australia and Europe. Making up nearly Read More The post Are Chinese Tourists ‘Out-Shopping the Rest of the World? appeared first on Digital Jungle.
  • The Power of WeChat

    admin
    25 Feb 2015 | 6:00 pm
    With over 400 million users there is little to dispute the meteoric rise of WeChat, WhatsApp’s Eastern counterpart. In addition to its vast user base, accumulated in just three years, WeChat also boasts a broader range of features and tools compared to WhatsApp. It is little wonder then that a number of Western brands have Read More The post The Power of WeChat appeared first on Digital Jungle.
  • Understanding Chinese Website Design

    admin
    25 Feb 2015 | 5:59 pm
    Many Western organisations have either arrived in China, or have this at the top of their to-do-list. One small but critical element of arrival within China is the new design or adaptation of your Western website into a simplified Chinese site that will be appealing to the local Chinese market. Many Western organisations have either Read More The post Understanding Chinese Website Design appeared first on Digital Jungle.
  • Luring Chinese Students to Western Higher Education

    admin
    25 Feb 2015 | 5:56 pm
    Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full-fee, paying students. Naturally, these universities are looking to target China, who is now the world’s leader in providing students to the world’s universities. Around the globe, universities are facing funding pressures for their various Read More The post Luring Chinese Students to Western Higher Education appeared first on Digital Jungle.
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    New Media and Marketing

  • The average value of a lost customer is $243

    richmeyer
    4 Mar 2015 | 11:07 pm
    What in the wild world of sports is going on here ?  Companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies and 58% vs. 12% for agency clients).  KISS Metrics states retaining your customers is low-hanging fruit. Understanding how to create loyal customers so you can retain them is one of the most important things for a business.  So why is gaining new customers an issue when servicing existing customers is so important ? Consumers have lost patience with brands that don’t listen.. 9.5 minutes are spent on average trying…
  • The Internet is broken

    richmeyer
    2 Mar 2015 | 6:28 am
    You would think, that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should be a great one. However, too many sites are still not optimized for mobile and the experience of trying to share content works “most of the time” but not all the time. This weekend I tried to stay off of my iMac to read some content and make a few purchases, but I had to return to my iMac because the experience on my iPad sucked.  I ran into sites that would not take input on my shipping address…
  • Women make a majority of brand purchase decisions

    richmeyer
    26 Feb 2015 | 11:06 pm
    When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not buy a particular product or service,” – up significantly from September 2008.  In addition, 54% agree “I feel it is my responsibility to help friends and family make smart purchase decisions.” Women today are consumers, broadcasters, and amplifiers of ideas in the marketplace; expect these recommendation and word‐ of‐mouth dynamics to continue intensifying. The economy is by far women’s strongest…
  • The disconnect between digital marketing and marketers

    richmeyer
    23 Feb 2015 | 2:07 am
      While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics…
  • Where are all the really good marketers?

    richmeyer
    19 Feb 2015 | 5:14 am
    Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.  What’s next? Companies spend less time than ever interacting directly with customersRather than offering an easy means of communicating with customers, data has encouraged them to chase quick wins and marginal gains in revenue. This is the dark side to data. A long-term perspective focused…
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    RELATIVITY

  • Get out of That Creative Rut!

    Baker Creative
    5 Mar 2015 | 11:02 am
    Stuck in a creative rut? We all face times where we can’t come up with new ideas, lack motivation and end up frustrated. Although we tend to think of creativity as being spontaneous, just like other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are you built to run your own business?

    12 Feb 2015 | 2:30 pm
    Who hasn’t dreamed of starting their own business? After all, you can set your own work hours, wear what you want and not have to answer to anybody, right? Not exactly. Starting your own business is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to be more organized this Year to increase productivity

    Baker Creative
    27 Jan 2015 | 7:49 am
    Spending a lot of time inside this winter? Use it to make your life a little easier. Keep busy by organizing all those things that you’ve “been meaning to get to.” Now is the perfect time to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Afraid of networking? Tips to be successful…

    22 Jan 2015 | 7:36 am
    Some of the reasons people are afraid they can’t get out of a conversation with the other person or they fear they may say the wrong things. Networking isn’t always defined by your local... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Cool apps to keep your new years resolution working for you…

    31 Dec 2014 | 2:19 pm
    Eat healthy. Start exercising. Quit biting your nails. Finish restoring that antique rocking chair… As we all know, New Year’s resolutions are easily made and just as easily broken. Although... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Mark Di Somma: The Upheavals Blog

  • 8 ways to build a more valuable brand this year

    markdisomma
    4 Mar 2015 | 11:52 am
    By Mark Di Somma We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that. If demand generation is part of your role, here are eight things that you can be doing in 2015 to retain reputation, stem decline and make the most of upswings in economies and consumer preferences. 1. Be part of a rising category – According to Millward Brown,…
  • Is brand differentiation still possible?

    markdisomma
    1 Mar 2015 | 11:44 am
    By Mark Di Somma Short answer – yes it is, but not in the way it was. I haven’t met a brand manager yet who didn’t tell me that they had a differentiated product. I’m not surprised. It’s part of the job description of any brand owner to be marketing something that is disruptive, market-changing, blue-ocean, category-killing … 15 years on from when I first suggested “parity is the real pariah”, every brand’s still talking up difference – but consumers are increasingly hard pressed to see any. In some ways, marketers only have themselves to blame. Enthused by the…
  • Balancing brand behaviours

    markdisomma
    26 Feb 2015 | 11:52 am
    By Mark Di Somma Your word is your brand. Or rather, if the words aren’t right and your consumers depend on them for vital information, your brand will quickly find itself in the crosshairs of regulators, activist groups and annoyed consumers. The recent case concerning the contents of herbal supplements is more than an argument over percentages; at its core lies a simple question that underpins consumer trust. Does it do/have what it says on the box? You can see this as a labelling issue – particularly where food is concerned. Even that soon evolves into an argument about detail,…
  • The enjoyable brand culture

    markdisomma
    21 Feb 2015 | 5:36 pm
    By Mark Di Somma and Hilton Barbour According to Simon Sinek, “Studies show that over 80 percent of Americans do not have their dream job. If more knew how to build organizations that inspire, we could live in a world in which that statistic was the reverse – a world in which over 80 percent of people loved their jobs”. Nice thought. Imagine the productivity gains if the vast majority of people in any given building were inspired and not just paid. At this point, the conversation for most of us quickly turns to purpose and the uniting of people behind an idea that is bigger than…
  • Brand strategy – not brand paperwork

    markdisomma
    18 Feb 2015 | 11:38 am
    By Mark Di Somma Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness. Whilst applauding the advances in turning brand into a recognized commercial activity, Swystun believes that an industry developed to fight commoditization has itself succumbed to that market pressure. It has, he says, become “… highly stylized, shiny, and cool but largely standardized, prescribed and frequently devoid of substantiated benefit.” Everyone is being different in exactly the same way. Brand is today’s shiny metal object. Too many brands are, in effect,…
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    Sales Prospecting Perspectives

  • How AG's Sales Development Managers Motivate Reps in February [Part 2]

    23 Feb 2015 | 6:30 am
    Even though February is technically the shortest month of the year, this year it feels like the longest. With snowstorms Juno and Pandora having just passed, mountains of ice piling up in our parking lot, and temperatures at a record low, February has quickly become the Debbie Downer of the 12 months. And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you're not keeping a close eye on your team. Especially when the storms make it…
  • #ProspectingChat: Aligning Content and Sales with Brian Hansford

    18 Feb 2015 | 6:30 am
    It's that time again - time for this month's #ProspectingChat! Over at AG Saleswork's Twitter account, we'll be discussing how to align sales and content marketing, with strategies for encouraging your reps to share content and strategies for creating content that will actually further the sale. We're excited to announce that this month's guest is Brian Hansford, who will share a lot of wisdom on this topic as the Director of Client Services and Marketing Automation Practice Leader at HeinzMarketing. Here are some details about today's Twitter Chat: Date: Wednesday, February 18…
  • 5 Prospecting Strategies for Obtaining Sales Context

    17 Feb 2015 | 6:49 am
      Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. With 54% of sales reps not making quota this year according to SiriusDecisions, it’s imperative that you teach your team to make the most of Sales Context, the information that can influence a sale. My job as an SDR is to extract these essential pieces of Sales Context for my clients while also nurturing a relationship with my prospects so they feel comfortable discussing their current environment and any pains they may be experiencing. Here are 5 prospecting strategies that…
  • How to Change your B2B Sales Team’s Culture for the Better

    11 Feb 2015 | 6:30 am
    Any sales professional, whether you’re a top 20% rep or managing a group with a lot of potential, knows the either detrimental or exceptional effects your B2B sales team’s culture can have on your business’s bottom-line. In a study of 64 organizations, it was found that those with highly engaged employees received double the annual net income compared to their competitors, who lacked any form of engagement. Your change towards a better sales team culture and more engaged employees doesn’t have to take place all at once. In fact, the best way to improve your team’s culture is by…
  • 3 Soft Selling Skills I See In My Best Sales Development Reps

    10 Feb 2015 | 6:30 am
    I was having an interesting discussion with my Director of Marketing the other day about her perspective on hard vs. soft sales skills. From what she has seen working with experienced sales guys and gals over the years is that they rely far too much on their hard skills to get them by. They’ll consistently depend on their hard skills because it has worked for them in the past rather than truly engaging with their prospect audience. Talking about the sporting event from the previous weekend is a great way to apply your soft selling skills, but it generally tends to be the only one that old…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • Marketing as a Sales Supporter

    Zach Heller
    5 Mar 2015 | 9:29 am
    Does your company have a sales team?As a marketer, it is your job to arm the sales team with everything that they need to get their job done. They are the ones on the front lines. They are the ones that ultimately bring in the revenue. Often, they are compensated based on how many sales they bring in.But they can’t do their jobs without you. The relationship between marketing and sales is unique. They serve two different functions. But they share the same goal. They are both responsible for the success and growth of the business.Sales relies on marketing to do a good job. If they do, sales…
  • Do’s and Don’ts of Social Media Marketing

    Zach Heller
    4 Mar 2015 | 7:45 am
    Do post on a more regular basis.Don’t just post about your products and services.Do put someone in charge of managing your social media accounts.Don’t measure success in number of sales.Do analyze the types of posts that generate interactions.Don’t use all social media sites in the same way.Do create unique content to share online.Don’t be afraid to share content from other sources.Do expect to handle some customer service via social media.Don’t ignore people trying to contact you via social media.Do take risks.Don’t be boring.
  • Marketing Trends – Part 10

    Zach Heller
    2 Mar 2015 | 6:51 am
    Welcome to the latest installment of our weekly blog series, Marketing Trends. Each week, we will identify a key trend in the world of marketing. We’ll discuss the trend, why it’s important, and suggest ways that you can take advantage of this trend in your company.Last week’s trend was Direct Competitor Comparisons.Today’s Trend = Activity-based MarketingFor the longest time, one of the problems that marketers have had is not knowing when the right time was to deliver their messages.Advertisers took guesses based on their audience when to air their commercials, where to place their…
  • “I” of the Consumer Week in Review

    Zach Heller
    28 Feb 2015 | 7:22 am
    For many young marketers, a common career path involves spending a couple of years working your way up at an agency then moving over to the client side. The agency trains you and gives you the real world experience needed to succeed in today’s marketing climate.But what about the opposite path? What about the client side marketers who want agency experience? That path is more difficult today. Most agencies are looking for recent graduates or people with agency experience. Has anyone made this second type of career move? I’d love to hear about it.Here is a recap of last week’s…
  • The Danger of Playing it Safe

    Zach Heller
    26 Feb 2015 | 10:32 am
    When you play it safe you might get a pat on the back. You might get the job. You might keep a steady pay check.But when you play it safe, you won’t grow. You won’t challenge the status quo. You won’t do something new and different and better than other people that came before you.You won’t get the promotion. You won’t increase your value. You won’t stand out from the crowd.The danger of playing it safe is missing out on all the opportunities that lay before you if you learn to take chances.Don’t play it safe. Dare to be different.
 
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    The Bullet | Branding Blog

  • A Brief Story Of Women In Advertising

    Peter Gan
    25 Feb 2015 | 5:35 am
    Advertising has come a long way from the heydays of primal chest thumping and hyperbolic proclamations of supremacy. We’ve also made headway in regards to the plague of adverse gender appropriations (read misogyny). Ever since the advent of modern marketing, women’s roles within society has been carved out as one that was inferior to man. To be fair to the advertisers of the time, it was a systemic issue that manifested itself in commercial communications. Nonetheless, it was a vicious time in advertising where a women’s stature was constantly undermined. Ads were fraught with messages…
  • Choy San Yeh: The Man Behind The Goatee

    Peter Gan
    18 Feb 2015 | 5:49 am
    With red lanterns and a brand new moon that decorate the sky alongside the signature rhythm of beating drums and fireworks in the distance, marks the arrival of that special time of year again. Let us transition from what was to newer and brighter beginnings this Chinese New Year with the help of Lion Dances, Yee Sang and a visit from Choy San Yeh himself. But who really is the man behind the beard? Also known as The Military God of Wealth, Choy San Yeh is an ancient deity that symbolises prosperity, riches and good fortune. You may recognise him as a long bearded man who sports dragon…
  • Is Your Brand Overloading On The Info?

    Peter Gan
    11 Feb 2015 | 6:06 am
    Human beings as a society have always been hungry for knowledge; mankind thrives on information, which is what brought us this far in the first place. Regardless if its information about the closest fast food restaurant or the astrophysics equation for gravity, almost anyone can gain access to this vast wealth of information by simply “Googling” it. It is an information hungry world, and we expect to find whatever we are looking for with just a click of a mouse. With that said, it is only understandable that many marketers would want to leverage on this by bombarding their customers with…
  • Time to Tweet Your Brand And Make It Work!

    Peter Gan
    4 Feb 2015 | 5:25 am
    Two weeks ago, our friends in the United States of America had their annual Super Bowl, a great American pastime broadcasted live to the entire world. This year’s Super Bowl just happened to be the most watched game in history, which meant that everything that was aired was exposed to more than 106 million eyeballs. While most people fixed their eyes on the television for the game, something else was going on throughout the entire course of Super Bowl on a smaller screen. This year, two Hollywood superstars decided to play their own game on Twitter as their hometown teams faced off for the…
  • Of Pandas and Marketing

    Peter Gan
    28 Jan 2015 | 6:42 am
    Pandas! Pandas everywhere! All 1,600 of them, travelling through Malaysia, bringing attention to the bear’s plight and the art of creative conservation, courtesy of World Wildlife Fund (WWF). Its impact has been nothing short of pandemic (I had to refrain from being punny). All papier-mâché pandas have been sold at RM150 a pop, with proceeds going to WWF Malaysia. As a cause that began in 2008, WWF and artist Paulo Grangeon of France has been successfully expanding this campaign for 5 years running, touring to Netherlands, Italy, Hongkong, Germany and many, many other places. What has…
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    Create + Design + Market

  • Client Spotlight: Michael Paul

    Sherry Holub
    2 Mar 2015 | 9:36 am
    Continuing with our celebration of our 20th year in business and all the awesome clients that are still with us after many years, we’re putting the spotlight on a guy who’s pretty used to spotlights: Michael Paul. We’ve been working with Michael for over a decade. We’ve helped him with each iteration of his main website as well as the website for his entertainment company.… Continue Reading
  • SEO and a Successful Online Marketing Strategy

    Sherry Holub
    12 Feb 2015 | 9:22 am
    You just launched your brand new website, but you type in your product or service in a web search and your site is nowhere to be found! You wonder what gives? You hired a professional company to build the site. You might have even hired a copywriter. Unfortunately, the old phrase, “build it and they will come” does not apply to websites.  Search engine optimization (SEO) and search engine marketing (SEM) are specific digital marketing services that can help people find your website online.… Continue Reading
  • Are you making these basic business blunders?

    Sherry Holub
    6 Feb 2015 | 8:07 pm
    Whether you’re just starting a new business venture or you’re a little more established, there’s a short list of things you definitely should not do. I like to call these, basic business blunders. They’re basic in that they’re the ABCs of starting out and marketing your business. They’re blunders because they’re bad business decisions.… Continue Reading
  • Client Spotlight: The Body Archer

    JV Media Design
    2 Feb 2015 | 12:16 pm
    If I had to guess, I think we’ve been working with Robert since around 1999! The first project we worked on together was a custom programmed site for entertainment industry crew members. No matter what avenue of new business he was exploring, he would call us up to help to get it off the ground with design and website programming.… Continue Reading
  • Using a WordPress theme? You might want to read this …

    Sherry Holub
    19 Jan 2015 | 4:05 pm
    As of January 2015, more than 23.3% of the top 10 million websites are using WordPress (source) To say it’s a popular choice for a content management system is an understatement. Part of its appeal are the thousands of free and commercial, pre-made themes available for the system. They are an enticing way to publish a website with little or no knowledge of programming required.… Continue Reading
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    The Ad Contrarian

  • Mr. Meatball Is At It Again

    5 Mar 2015 | 12:01 am
    Just when I was ready to let the healing begin, up pops our favorite "Global CEO" again with some grade-A, artisanally curated bullshit that just can't be ignored.If you remember, a few days ago we skewered this guy for his self-aggrandizing claim that Steve Jobs was successful because Steve applied the same principles that Mr. Meatball advocates. As we showed, nothing could be further from the truth.Yesterday, he was back in the news, this time in The Guardian, claiming that "Marketing is dead. Strategy is dead. Management is dead."Of course, the " ________ Is Dead" gag is the oldest trick…
  • Third Stage Social Media

    4 Mar 2015 | 12:01 am
    One thing about social media maniacs, they're very inventive.Just as their nutty ideas are about to hit a brick wall, they seem always able to come up with new reasons for pissing away boatloads of time and money on social media marketing.Before we get to the latest chapter, let's quickly review the first two stages of social media marketing delusion.The first stage was the engagement stage. When the miracle of social media first started to enchant the titans of marketing, the rationale was that consumers (that means people) wanted to engage with brands and marketers. You see, we are all so…
  • Daring Greatly And Failing Miserably

    2 Mar 2015 | 12:01 am
    My favorite car campaigns of all time were Doyle Dane's Volkswagen, Ammirati's BMW, and Scali's Volvo.These 3 campaigns had one thing in common: They didn't try to tell me who I was, they told me who they were. They told me why their product was great, and in so doing, created great brands. They understood that the best way to build most brands is with product-focused advertising.Which leads us to Cadillac's new campaign. You can read all about it here. As you probably know, Cadillac changes campaigns more enthusiastically than Bruce Jenner changes sexes.Supposedly, this new campaign is not a…
  • Brand, Bullshit & Beyond

    26 Feb 2015 | 12:01 am
    Lately, the Ad Contrarian blog has been breaking all kinds of attendance records.In trying to analyze the reason for this sudden popularity, I've noticed something. People seem to love posts with the word "bullshit" in the title.Being the kind of guy who likes to give the customers what they want, from now on every post title will contain the word "bullshit." I think this is what CMOs call "best practices." Last week, I really gave it to the "Global CEO" of a huge ad agency concerning a video he did in which he invoked the genius of Steve Jobs for his own purposes -- and got it 100% wrong.The…
  • Ad Contrarian Cruelly Dumped

    25 Feb 2015 | 12:01 am
    Lots of big things happening here at Ad Contrarian Worldwide Headquarters.Type A Minus I've been dumped again.Big congratulations to my business partner in Type A Group, Sharon Krinsky. Sharon's been named President and Chief Creative Officer of RESO, an amazing online kids' activities resource site.RESO just launched in the San Francisco area in the past few weeks and has aggressive growth plans. Sharon will soon be an internet billionaire and I'll still be going for cheap laughs at the expense of social media dorks. I'm thinking of looking for a new partner for Type A. Qualifications: Cute;…
 
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    brandignity.com

  • A Poor Web Host Could Destroy your Online Visibility

    admin
    5 Mar 2015 | 5:56 am
    What is a web host? A web host is a company or individual that allows you to use their servers in order to keep your website live and operational. What is the benefit of having a web host? Having a web host keep your website live will allow you to build and show your customers an online marketing platform that will bring in additional sales and profits due to having a larger target audience. This could be true for any site that has a website designed and needs to keep it live, such as Facebook. Why is it important to have a good web host? There are plenty of web hosting companies out there…
  • Shopify & Google Discuss eCommerce [video]

    admin
    3 Mar 2015 | 6:14 am
    It shouldn’t come as a shock that eCommerce is growing — fast. More and more shoppers each year turn towards their computers and portable devices to conduct all their shopping needs. This is a trend that is not likely to change. It doesn’t matter if you are a local business or an international retailer, it’s happening. In this video Google and Spotify discuss getting started with eCommerce and some great important tips that could help you be successful online. Check it out and enjoy!
  • Are you Using Buyer Personas? [infographic]

    admin
    25 Feb 2015 | 7:07 am
    Buyer personas are one of those things that can seem very complicated for many businesses but it doesn’t have to be, you just need a strategy in place. What is it? How do I use them? All great questions being asked. Our friends at the Buyer Persona Institute put together this great infographic to help you better understand how you can use personas for making better online marketing decisions.
  • Facebook Ads Aren’t Dead – Local Businesses Need to Wake up and Smell the Coffee

    admin
    23 Feb 2015 | 9:42 am
    Digital marketing has reached a new maturity stage. Businesses are now more than ever focused on qualified traffic that drives in revenue, compared to the good ole days where it was all about traffic. Social media has been questioned by many professional marketers and businesses because of the lack of revenue websites see from the traffic. The truth is sometimes in marketing things aren’t working because of the following: (1) The way of tracking or measuring results is off. (2) The strategy being implemented is not being executed correctly. (3) It’s just not the right fit. Examples of Bad…
  • Social Media & Your Small Business: The Cost-Effective Marketing Solution

    admin
    18 Feb 2015 | 5:43 am
    Social media promotion will become one of the pillars of content marketing in 2015, predicts Jayson DeMers, who has been tracking digital marketing trends in Forbes for the past three years. DeMers sees this as a natural development of the current emphasis on content-oriented strategy, as marketers shift their focus from content creation to distribution. The significance of DeMers’ prediction is underscored by eMarketer’s projection that content spending on native advertising will increase 34 percent to $4.3 billion in 2015. Companies are willing to spend more on content marketing…
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    Only Dead Fish

  • Post of the Month - February 2015 - The Winner

    Neil Perkin
    5 Mar 2015 | 1:59 pm
    Happy to announce that the winner of Post Of The Month is Nick Kendall's piece on The Art of More. Well done Nick - you join the Hall of Fame. My thanks to everyone for taking part.
  • Post Of The Month - February 2015 - The Vote

    Neil Perkin
    3 Mar 2015 | 5:29 am
    Thanks for the nominations. Another good list this month. So our vote is between: Marketing Needs to Become More Unprofessional by Craig Mawdsley Brand, Bullshit and Beyond by Bob Hoffman Intimate Data Will be the Key to the Internet of Things by Tom Goodwin My Own Life by Oliver Sacks Why Do We Pay Pure Mathematicians? from Ben Orlin The Art of More: A Strategists Manifesto by Nick Kendall And you can vote below: Which Of These Do You Think Should Be Post Of The Month For February 2015?
  • Post of the Month - February 2015 - Nominations

    Neil Perkin
    2 Mar 2015 | 4:45 am
    It's time to open up nominations for Post of the Month. As always, plenty to choose from but I have put up a starting list below of my own favourites. Please do add to these by nominating any good posts that were posted in February in the comments below or direct. So my starting list is: Marketing Needs to Become More Unprofessional by Craig Mawdsley Brand, Bullshit and Beyond by Bob Hoffman Intimate Data Will be the Key to the Internet of Things by Tom Goodwin My Own Life by Oliver Sacks Feel free to add to these.
  • This Week's Favourite Fraggl Links

    Neil Perkin
    1 Mar 2015 | 6:29 am
    Here are my favourite links from this week curated by Fraggl: A wonderful interview with the founder of the wonderful PostSecret (above) 'We started with a simple question, “How has leadership practice changed in the last five years?”'. A useful new report from Wolff Olins based on interviews with 43 global CEOs, 10 Leadership experts and a counterpoint employee survey. Key finding is that CEOs need to 'find ways to create the uncorporation: a company where the culture celebrates and nurtures individualism whilst continuing to meet hard and demanding targets'. There's a good take…
  • The Role of Short-Term Wins in Organisational Change

    Neil Perkin
    25 Feb 2015 | 3:59 pm
    I'm a big fan of the value of short-term wins in helping to support, and generate momentum for, change in companies. In Leading Change, John Kotter has a pithy summary of why they work. The role of short-term wins:, he says, is to (and I quote): Provide evidence that sacrifices are worth it: Wins greatly help justify the short-term costs involved Reward change agents with a pat on the back: After a lot of hard work, positive feedback builds morale and motivation Help fine-tune vision and strategies: Short-term wins give the guiding coalition concrete data on the viability of their ideas…
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    Internet Marketing Articles

  • E-Commerce Store Migration 101: What You Need to Know Before Migrating Your E-Commerce Store

    Jose Vera
    25 Feb 2015 | 8:21 am
    We receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from […]
  • Love and Marriage, Go Together Like — Brands and Customers?

    Begum Yilmaz
    5 Dec 2014 | 11:05 am
    Some time ago, I was browsing the web and came across a Nielsen report titled, How Loyal Are Your Customers? The survey polled more than 29,000 people among 58 countries to evaluate consumers’ views on their level of loyalty to various products, which were broken down into sixteen categories. These categories ranged from fast-moving goods, such […]
  • Advanced Image Restructuring & Uploading for an E-Commerce Website

    Jose Vera
    26 Aug 2014 | 2:23 pm
    I spend a lot of time working on e-commerce migrations, database structuring with a plethora of E-commerce systems —, and one of the things that has always struck interested me, is the way they handle images. Most packaged solutions like Volusion, MagentoGo and Shopify make it relatively simple to upload a picture to a product […]
  • Top Strategies to Push Short Term Sales for Your Ecommerce Store

    Duran Inci
    25 Aug 2014 | 11:54 am
    One of the most frequent questions we get from our clients is, “What else can I do to increase my e-commerce sales?” While we support a long term marketing strategy to improve revenue for e-commerce businesses, there are things that you could do to push sales for your site in the short term. Here are […]
  • Building an Integrated Agency / Hotel Booking System with WordPress

    Duran Inci
    19 Aug 2014 | 6:52 am
    We all use travel websites like Booking.com, Expedia.com and Orbitz.com. There are a ton of others operating now, basically trying to clone what these 3 giants have started. But do you remember how we used to book flights and hotels? There are hundreds of thousands of hotels in the world. They all have one thing […]
 
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    The Email Marketing Chronicles

  • New Logo for Email Industries

    Scott Hardigree
    18 Feb 2015 | 9:00 am
    It’s been nearly a year since we started using a new brand. The reason we decided to use Email Industries was purely practical, I had too many email addresses. Between syncing five accounts and two calendars inefficiency was becoming a problem. There was a quasi-strategic reason too. Due to our growing number of brands it seemed like a good time to create a unified identity that represented our passion and personality as well as our products. We’ve kept the Email Industries under wraps until now largely because our first attempt at creating an identity was embarrassing. We…
  • The Un-Newsletter

    Scott Hardigree
    11 Feb 2015 | 1:00 am
    So I am feeling bored by standard email newsletters. I’m not alone but I am most certainly not anti-newsletter either. The newsletter has been and continues to be an effective tool but maybe we should reconsider how we approach it? Does your newsletter have to be newsy? I suspect when we think email newsletter, we focus on the “news” part and envision something text-heavy and long. That’s still what many newsletters look like in my inbox anyway, and I suspect that’s the format you usually see too. But what if we undid the newsletter, to take the focus off the news…
  • 6 Resolutions to Improve Next Year’s Email ROI

    Scott Hardigree
    1 Jan 2015 | 1:15 am
    While the rest of the email marketing world goes a little crazy with predictions for 2015, predictions you as a marketer can’t control, let’s go a little crazy with the things you can control: your own email marketing program. Let’s talk about resolutions for 2015, rather than predictions. Although email best practices abound, they’re not always adhered to. I get that. It’s easier to keep doing things the same way as before than it is to change your habits. But email is a numbers game, with little, tiny numbers adding up to big dividends. Consider the measly 1%, a number so…
  • Using Print Ads to Drive Email Subscriptions?

    Scott Hardigree
    16 Dec 2014 | 1:23 am
    Those of us who work exclusively in the digital world sometimes overlook the potential of print for driving traffic online, especially for organic search hobbyists like me. That was my mindset until I recently experimented with buying print ads to get people to the Indiemark website. I ran an ad in a local, affordable business publication and saw a dramatic increase in both website traffic and email subscriptions.  I’ll admit it: I was surprised. It’s not usual for offline marketing to direct people online. Radio ads come complete with URLs these days, and what kind of self-respecting…
  • 5 Non-Traditional Holiday Email Marketing Ideas

    Scott Hardigree
    2 Dec 2014 | 11:48 am
    This year, I went in search of some truly creative holiday email marketing ideas to pass along to you. This year, I failed. It’s easy to find the usual, like 30 creative holiday email marketing blah blah blah. And there’s some practical advice about emailing on weekends and which kinds of discounts perform best in this post. There’s also some advice for B2B holiday emails. But none of those jumped out at me. So I pulled together my own atypical ideas. Below you’ll find four more atypical holiday email marketing ideas based on my own experiences on both sides of the Send button,…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Why You Need to Get Some Purple Cows into Those Inboxes

    Scott Hardigree
    20 Feb 2015 | 6:19 am
    Quick: How many of the emails currently sitting in your inbox were you excited to see? How many were you anticipating and looking forward to reading? I just took a quick look at my inbox before I typed that question and my answer is zero. Not that I don’t have plenty of emails in my inbox, I do…hundreds. But not a one to pique my interest and perk up my day. Email—still—is boring. Where are my purple emails? Seth Godin’s book “Purple Cow” was published in 2003. In that book, Godin pointed out that seeing cows was nothing new, boring in fact, but you’d notice a purple cow.
  • 5 Responsive Email Design Best Practices to Start Off Your Day

    Scott Hardigree
    14 Jan 2015 | 7:13 am
    Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform the desired action. One of the biggest developments in email marketing over the last years is responsive email design. This refers to how the sent message of an email campaign interacts with the screen resolution of devices in which the email is viewed. Given that people can access their email inboxes using desktop, smartphones,and tablets…
  • 5 Reasons Why No One Opens Your Marketing Emails

    Scott Hardigree
    6 Jan 2015 | 5:48 am
    In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well, that isn’t so great. I have never ever heard of anyone getting a 100% open rate, or even anything close to that. I don’t even open every email I get from my mom. But most businesses aren’t even in the 40% range. Why is that? Lots of reasons. But the five biggest fails that lead to emails delivered and deleted (i.e. not opened) are these: Reason 1: Failing with the…
  • CASL, Canada’s Anti-Spam Law, 6 Months Later

    Scott Hardigree
    16 Dec 2014 | 5:49 am
    Now that Canada’s anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy Officer and Manager, Deliverability at Inbox Marketer Corp. and a Certified International Privacy Professional (Canada) with more than 14 years of experience in email marketing. He is intimately familiar with CASL because he ensures that Inbox Marketer’s clients are compliant with all relevant industry regulations, including CASL. Matthew kindly agreed to answer a…
  • Start Seeing Beyond the Holidays

    Scott Hardigree
    2 Dec 2014 | 9:10 am
    How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought. One estimate predicted 25.6 million people would be out shopping for deals on Thanksgiving and another 95.5 million people would shop on Black Friday in the U.S. Given that the population of the U.S. is about 320 million, that’s a significant percentage. But if such a huge percentage of people are willing to shop on these two days, wouldn’t it make sense to convert some of these annual…
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    Fred Moore or Less

  • North Face – The Pinnacle of a Brand

    Fred Moore
    16 Feb 2015 | 11:00 pm
    OK Dave … here it comes…. Dave Folsom, President of one of our visionary clients – Sotherly, has been on me for a while to blog about North Face as a brand. And he is absolutely right – the North Face ways of engaging us provides many great lessons for strategic branders these days. And, North Face is an amazing brand. And, this is particularly a good time of year to see just how omnipresent the North Face brand is.   Over the next few frigid days, just look around when you are out (if you can get out) or if you’re just watching real people being interviewed on…
  • Yeti Coolers – A Brand as Powerful as a Bear

    Fred Moore
    13 Jan 2015 | 11:00 pm
    I mean really, OMG! You can’t tell me that smart branding doesn’t create just amazing results. I’ve got two words… Yeti Coolers. Let’s make that two words and an amount…. Yeti Coolers. Average price: $350. And they are selling like crazy – recently earning a spot on the prestigious list of Inc. magazine’s fastest growing companies. Haven’t heard of Yeti? Well, Yeti was started in 2006 by two brothers – Roy and Ryan Seiders – who wanted to build a better cooler. Yeah, a cooler. The plastic household necessity that has a place (usually in…
  • PEER TV – Today’s Most Respected Network

    Fred Moore
    7 Oct 2014 | 7:41 am
    Within the last several days, I have seen two really impactful ads that blew my socks off. Interesting thing about these ads was how I came upon them. Was it during the Super Bowl or Grammys? (I know it’s Fall – just bear with me for the effect, OK?) Were these TV spots on one of the “big three” – CBS? NBC? ABC? (Do they even call them the “big three” anymore?) Was it during ESPN programming? On Mad Men? Or embedded in online streaming of Modern Family or  24? No. Both of these television spots were sitting in my e-mail as an attachment a couple of days…
  • Courageous Enough to Stand for Something

    Fred Moore
    10 Sep 2014 | 1:55 pm
    Have you ever been to a Jimmy John’s? Our office goes all the time. Wow. It is amazing how they deliver on their brand promise. Freakishly Fast! For me, it is an experience to see how quickly they can make a sub. Here’s my quick JJ drill. I go in a Jimmy John’s (I have been to several). I order. They tell me the amount due. I fumble around for some cash. They give me change. Walk to the end of the counter. Done! My sandwich is waiting. (With a sticker on the wrapper that says “Subs so fast, you’ll freak” or “YOUBUYWEFLY.” Fun brand voice that…
  • Hats off to the FMOL Campaign of the Year

    Fred Moore
    14 Aug 2014 | 11:57 am
    I know it’s only August but for me the ad campaign of the year has already been won. Dick’s Sporting Goods. Have you seen these incredibly engaging, dead on spots?  (I’ve included one in case you missed it.) Watch this video on YouTube. Terrific stuff.   Strategically sound communications for today’s marketplace. The campaign impressively captures in a myriad of ways what Dick’s Sporting Goods stands for – amateur, high school sports. There are many branding lessons that we can take from this totally integrated, insightful, terrific campaign.  But for…
 
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    Tatango - SMS Marketing Software » SMS Marketing Blog

  • Can I Text Message My Customers?

    Derek Johnson
    12 Feb 2015 | 5:00 am
    One of the biggest misconceptions regarding text message marketing is that as a business, you can send text messages to a pre-existing database of your own customers. Makes sense, as they’re your customers right? Due to a federal law called the Telephone Consumer Protection Act (TCPA), it’s very often the case that as a business you’re unable to send marketing text messages to a pre-existing database of your own customers. Why? Most businesses (99.99% in our experience) aren’t aware of the TCPA disclosures that need to be made to customers when collecting their phone numbers…
  • I Get It… The Rules for SMS Marketing Are Confusing.

    Derek Johnson
    10 Feb 2015 | 5:00 am
    I get it… the rules for SMS marketing are confusing. It doesn’t help either that in SMS marketing, you have two sets of rules to follow, one developed by the FCC, know as the Telephone Consumer Protection Act, and the second set of rules developed by the CTIA, know as the CTIA Short Code Monitoring Handbook. Trust me I get it, this can lead to a bunch of confusion as to how to follow the rules in SMS marketing. Recently though I’ve been scratching my head with a trend that I’m seeing from some major brands including Sonic, Payless Shoes, Famous Footwear, Caribou…
  • Grow Your VerticalResponse Email List with Text Messaging

    Derek Johnson
    3 Feb 2015 | 5:00 am
    Are you using VerticalResponse for email marketing? If so, we have some good news for you, as Tatango has partnered with VerticalResponse, allowing VerticalResponse customers to grow their email list through text messaging. Even better, if you’re a VerticalResponse customer, you can use this service for free to collect up to 250 emails per month. Why are we so excited about our partnership with VerticalResponse, which allows you to collect email addresses via text message? Did you know that 5% of all the email addresses that Chuck E. Cheese collects from their customers for their…
  • Retail SMS Marketing Case Study – $7.2 Million in New Sales

    Derek Johnson
    29 Jan 2015 | 5:00 am
    Have you been looking for a really good retail SMS marketing case study? If so you’re in luck today, as we here at Tatango have found a great retail SMS marketing case study for you! This retailer was able to get 300,000 customers to opt-in, and with an 85% redemption rate, was able to generate $7.2M in new sales. The best part, this happened over the course of three days. How is this possible? According to our good friends at Vibes, this retailer ran an SMS marketing campaign over a holiday weekend, where they offered customers a significant discount to be used that same day. The…
  • Schedule Your Free SMS Marketing Assessment

    Derek Johnson
    27 Jan 2015 | 5:00 am
    At Tatango, our mission is to help companies better connect with their customers on their mobile phones. That’s why we’re offering free SMS marketing assessments — to make sure that you’re SMS campaign is fully optimized for success. As part of your free assessment, one of Tatango’s SMS marketing specialists will evaluate your entire SMS campaign, and help you understand how to improve signups, increase customer engagement, decrease customer churn, and most importantly, drive real sales to your business. There’s no risk, no obligation, and no credit card…
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    Big Brand System

  • What “Authentic” Audience Building Means [Audio]

    Pamela Wilson
    25 Feb 2015 | 3:00 am
    You’ve heard it many times: the best way to market your business is to “develop an authentic relationship with your prospects and customers.” But what does authentic marketing look like now? And what’s the difference between doing this for a brick-and-mortar business vs. an online business? These are the questions my new Nashville friend Nancy VanReece and I pondered a few weeks ago with Clark Buckner of TechnologyAdvice. We met at Chago’s Cantina in Nashville, and over the sounds of a busy Mexican restaurant, we hashed out how to build an authentic relationship…
  • Free Stock Photos: My Favorite Resources Today

    Pamela Wilson
    11 Feb 2015 | 3:00 am
    On a world wide web full of words, images cut through the noise and get to the point. A well-chosen image will enhance what your words say, and add meaning to your communication. The good news is that finding great stock photos — even free stock photos — is easier than ever. There are dozens of websites that offer free stock images. Their business models vary: Some are supported by advertising Some are supported by user donations Some serve as portfolios for a photographer’s work The free stock photo image resources here — as of this writing — allow you to use their images for…
  • Demystifying the Art of Action Planning

    Karyn Greenstreet
    28 Jan 2015 | 3:00 am
    Do you have an area in your business where you want to grow, change, be more successful? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply stated outcomes: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish list; it’s stating what you want from life. The trick is to get from goal setting to goal attainment. That’s where we hit potholes and brick walls. Being a planner rather than a jumper will get you results quicker. Start with Big Picture Goals…
  • Here’s Why I’m Singing in the Rain on the New Big Brand System

    Pamela Wilson
    15 Jan 2015 | 3:00 am
    Last July, I joined the team at Copyblogger Media. And within a few days of starting, I got my first glimpse behind-the-scenes at our newest product, the Rainmaker Platform. When I first saw it, it was still in beta form. It was a little like seeing a baby who’s learning to walk: you can see the potential, and see it not meeting its potential at the same time. Luckily, we have an amazing team working hard to make the Rainmaker Platform great It’s not the same product I saw last July. It’s a robust, powerful, easy-to-use solution for online businesses. And week by week, I got…
  • You Have Something to Offer: Let’s Get It Noticed

    Pamela Wilson
    31 Dec 2014 | 3:00 am
    Why are you in business? I mean, seriously, why would you take the risk of running your own business? It’s not like it’s easy. I’ll tell you why I did it. Maybe you have a similar story? Back in 1992, I was at the beginning of my career as a graphic designer. I got a job right out of college working at a design studio in Miami. Five years later, I found myself newly married. I had just given birth to my first child. And I couldn’t imagine going back into the office. I tried to fathom putting this helpless baby into the arms of someone else, and returning to my drafting table and…
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    Internet and Video Marketing Solutions for Business

  • Should Your Website Focus on Humans or Robots?

    Julie Weishaar
    25 Feb 2015 | 2:36 pm
    When it comes to creating the content for your website, you are probably going to be overwhelmed with all the information that bombards you. What do you believe, what do you ignore? How do you know what is the right way to build a successful website? Well, the first thing you need to know is […]
  • Sales and Marketing Are Two Sides of The Same Coin

    Julie Weishaar
    10 Feb 2015 | 7:17 pm
    What is the difference between sales and marketing? Many confuse the two terms and think they are the same thing. I recall a Linkedin conversation that went on for months! The term “Internet Marketing” is often mixed with the terms Affiliate Marketing and Network Marketing, when in fact, Affiliate and Network Marketing are different forms […]
  • Why Every Business Needs A Commercial

    Julie Weishaar
    7 Feb 2015 | 9:54 pm
    The top marketers know the incredible power of an awesome well-made video. It’s been proven time and time again to boost conversions and sales. Video marketing is a powerful way to enhance your website and business. The top benefits of video marketing are: Make you stand out from the crowd and get the attention of […]
  • Work Hard or Work Smart?

    Julie Weishaar
    3 Feb 2015 | 7:33 pm
    Maximizing Your Online Conversions There are 3 ways to grow your business: Get You More Customers Get Your Customers to Buy More Often Get Customers to Make Larger Purchases You have done your due diligence with your website building backlinks, optimizing your site, using social bookmarking, social media sharing, etc. and you have attracted a […]
  • How to Create Memorable Slogans That Stick

    Julie Weishaar
    1 Feb 2015 | 10:21 am
    How Can You Create Memorable Slogans For Your Company That Stick in Your Customer’s Minds? Start by thinking about your primary benefits to your target market.  Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Another thing you can also do is differentiate your brand in comparison […]
 
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    The Direct Marketing Voice

  • Quick Tip Tuesday: February 10- Building Your Real Estate Brand Identity

    QuantumDigital
    10 Feb 2015 | 5:00 am
    You’ve created a brand identity for you business, but now what? The next step is to take your real estate brand identity concept and develop it by integrating it throughout your marketing campaign. Your image and marketing should all work together to reinforce your brand to leave a lasting impression on your clients and prospects. Watch this video to find out how to build your real estate brand and grow your business. Do you have any real estate branding tips that we didn’t cover? Share them by leaving a comment below! Click here to view the embedded video.   The post Quick…
  • The 6 Rules of Postcard Marketing for Realtors

    QuantumDigital
    6 Feb 2015 | 5:00 am
    While real estate postcards might not receive as much buzz among marketers as the latest social media platform, they’re one of the most reliable ways to generate leads, sales, and clients for your real estate business. Real estate direct mail marketing is both a science and an art, requiring equal doses of data-driven marketing insight and great design. With the right combination of art, copy, and targeting, a postcard campaign can fuel your real estate business’s growth. Are you considering a postcard campaign for your real estate business? Read on to discover six rules of direct mail…
  • Quick Tip Tuesday: February 3 – Real Estate Postcards: Build Your List

    QuantumDigital
    3 Feb 2015 | 5:00 am
    A direct mail postcard campaign can attract new leads, reestablish relations with stale prospects, and even create referrals…that is, if it reaches the right people. The truth is, a direct mail campaign does no good for the realtor or consumer if it doesn’t reach the people who would benefit from the message. Having the right people on your mailing list is extremely important when investing in a direct marketing campaign. With the right list of prospects, existing clients, and influencers on your list, you are more likely to get positive responses and close more deals. Keep these…
  • How to Keep Your Real Estate Sphere of Influence Engaged

    QuantumDigital
    30 Jan 2015 | 5:00 am
    From generating new sales leads to helping you find the perfect buyer for a home or apartment, your sphere of influence can be the driving force behind your success as a realtor. Many realtors make the mistake of building their sphere of influence – networking with influential people, connecting with customers to ask for referrals, and more – only to let their sphere of influence grow cold and inactive. Your sphere of influence is the fundamental marketing force behind your real estate success, and just like any other business keeps its fundamentals warm, you need to keep your sphere of…
  • Quick Tip Tuesday: January 27 – Consistent Real Estate Branding

    QuantumDigital
    27 Jan 2015 | 5:00 am
    What represents your brand? How do you stand out among your competitors? Real estate branding is key when closing a deal, gaining new prospects, or when thinking of ways to stand out in your market. By creating a consistent brand image you are more likely to be remembered in the minds of your clients and prospects. Using your company’s strengths and unique selling points you can construct a brand identity that leaves a lasting impression on your client and sets you apart from your competitors. Just as “Rome wasn’t built in a day,” neither are brand identities. Staying…
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    The Blog of Matthew Loop

  • This Facebook Advertising Hack Makes You More Profitable

    Matthew Loop
    9 Feb 2015 | 3:16 am
    After personally investing over $300,000 in Facebook advertising and managing over a million dollars in ads for clients, there are many powerful lessons I’ve learned along the way. Just like in other forms of life, experience proves to be the best teacher again. I’d like to reveal one of those “golden nuggets” in today’s blog. Here it is, short and sweet. If you use Facebook advertising, do yourself a favor and start with a smaller daily budget of around $7. Once you get your cost per click between .10 and .33 cents, then you can slowly scale the budget up to…
  • Chiropractic Practice Marketing Training in the Caribbean

    Matthew Loop
    21 Dec 2014 | 9:07 am
    In this video below, you’ll discover a quick and powerful way to build your chiropractic practice with social media. You’ll also learn why the movers and shakers in the profession are gathering at the luxurious Ritz Carlton Cancun in April of 2015. This is a “must attend” experience for entrepreneurial chiropractors who want to reach and IMPACT more! Click this link for more details and to see if you qualify. Limited to the first 25 successful applicants.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends!
  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
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    DaveChaffey.com

  • State of Digital Marketing 2015 – Podcast

    Dave Chaffey
    23 Feb 2015 | 1:11 am
    Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast - Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute … Continue reading State of Digital Marketing 2015 – Podcast →
  • Digital Strategy in 2015

    Dave Chaffey
    15 Jan 2015 | 6:37 am
    In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online … Continue reading Digital Strategy in 2015 →
  • The Evolution of Social Networks 2004-2014

    Dave Chaffey
    9 Dec 2014 | 4:51 am
    Source – and larger version: Mediavision
  • New content marketing plan template

    Dave Chaffey
    1 Dec 2014 | 1:17 am
    Smart Insights  have published a new free content planning template developed in collaboration with HubSpot, It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template - explained here on Smart Insights. It available for free download via HubSpot – it also links through … Continue reading New content marketing plan template →
  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
 
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    Scott Taylor-McCormick

  • mac our pick lipstick Discounted Price KEQUN-143

    op
    18 Feb 2015 | 10:16 am
    mac our pick lipstick Discounted Price KEQUN-143 If you like, please click here: MAC Mascara Viva Glam MAC Pro Cosmetics Mascara 2014 Discounted For Sale MAC Mascara Viva Glam MAC Pro Cosmetics Mascara where can i get mac makeup But even if there is no light, the show also very shocking. The organizing committee is […]
  • Do What Needs To Be Done!

    scotttm
    10 Apr 2014 | 8:34 am
      It’s easy to cherry pick tasks that are easier or that you would prefer to do. My advice that I want to share with you today is that what you need to be doing is focusing on the tasks that NEED to be done. Maybe these tasks are a little less desirable but if […]
  • How Much Do You Value Your Time?

    scotttm
    5 Apr 2014 | 12:58 pm
    When it comes to being productive and moving forward in life or business then you hear a lot about time management. Well, for me this was the single most important tip I was given when it came to time management and that was when someone asked me “How much do you value your time?” This flicked a […]
  • Why Writing Things Down Can Help You Take More Action Towards Your Goals!

    scotttm
    4 Apr 2014 | 2:05 pm
      When you set yourself a goal, especially a big one chances are there’s a large number of things you need to get done in order to achieve that goal. You probably do know exactly what needs to be done inside you head initially, but then life happens and more and more is thrown at […]
  • Take On More Than You Think You Can Handle

    scotttm
    3 Apr 2014 | 11:10 am
      If you find your not getting as much done as you would like then this is something you really need to look at. So many people will actually limit themselves to what they can and cant do by the voices that go on inside our heads.. They stay inside their comfort zones and never […]
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    Business 2 Community

  • The True Cost of Unused Software in Business [Infographic]

    Matt Rawlings
    5 Mar 2015 | 9:33 pm
    A new report has revealed that businesses in both the UK and US are spending millions every year on redundant and unused software. The study conducted by the company 1E, reports that in some sectors, up to 56% of purchased software is not utilised. That’s a sizeable percentage, and a pretty unacceptable one at that. Maximising income and minimising outgoings…that’s business 101 surely? So how is this wastage occurring at such a large scale? Software licensing policies could be a big part of the problem. Obviously renewing your previous deal with any software provider is the…
  • Mobile User Behavior Study: Is Facebook or Email the More Popular Option For App Registration?

    Alon Even
    5 Mar 2015 | 9:14 pm
    Getting someone to register for your app only needs to happen once, but it is an extremely important step in the mobile onboarding experience. There are major benefits to having users register, like the ability to contact your users in the future with new features, and many times users can benefit from registering as well, such as when they are offered discounts. Because there is such great importance placed on this step of app registration, there is a very real need to get it right by delivering the best user experience (UX) possible in an app. Appsee studied 100 apps in a variety of…
  • 3 Small Business Tips to Cope with the Digital Olympics in 2015

    Arline Ramirez
    5 Mar 2015 | 9:11 pm
    The year of 2015 began with a deluge of tech-driven forecasts for businesses. There’s talk about robotic process automation as the trend dives into its experimental stage that the Cloud used to be three years ago. Speaking of the Cloud, SMAC continues to keep marketers and business owners awake. Social media is still influential despite ongoing debates of its effectiveness. Social media giants try to balance profit and purpose with businesses getting caught in between. Mobile users are getting more comfortable with sharing information while it’s pretty much established that the app…
  • Unlocking Your Wireless Phone and Tablet: The Do’s and Don’ts

    Aly Wagner
    5 Mar 2015 | 9:07 pm
    Your phone might already be unlocked, meaning you can use it on different carriers, so before you try to unlock it, make sure it is locked to begin with.  Here’s a quick look at few dos and don’ts for unlocking your cell phone or tablet. Dos Write down your IMEI or ESN number To unlock your phone, you’ll need an unlock code, and to get one that is compatible with your phone, you’ll need to identify the phone’s IMEI or ESN number.  It’s quite simple to find either of these numbers.  From your home screen, type *#06# and hit the SEND or CALL button.  You…
  • Study: Everything You Didn’t Know About Premier League Social Data

    Phillip Agnew
    5 Mar 2015 | 9:01 pm
    The relationship between football and social media is becoming more relevant every day. Recently Real Madrid’s and Barcelona’s Twitter and Facebook social accounts grew to over 192 million followers – more than triple Spain’s current population. Saying that, football teams have been relatively late to the social party. Just three years ago, many big football clubs weren’t even on Twitter or Facebook – Manchester United, for example, only joined Twitter in July 2013 (they now have 4.25 million followers – the same amount as their sponsors, Nike). But despite their delayed jump…
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    The Point

  • Are Agencies the Future of Marketing Automation?

    Howard Sewell
    3 Mar 2015 | 6:57 am
    I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation systems (bold emphasis mine): “It seems that just about every (marketing automation vendor) now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard…
  • Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

    Howard Sewell
    24 Feb 2015 | 9:51 am
    The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and at no charge as part of their default set-up. Going beyond that basic set-up, a critical step in being able to gauge the true success of any search campaign, requires a modest investment in time and resources that most companies figure they can live without. The foundation of a strong search…
  • 5 Sales Tips My Kids Learned from Watching Shark Tank

    Howard Sewell
    6 Feb 2015 | 2:29 pm
    Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of the few reality shows that’s also family-friendly – is ABC’s Shark Tank. I love the brash personalities, the high-stakes negotiation, and seeing entrepreneurs achieve their life’s dream. Our children love the banter, the friendly insults, and watching people get rich. But there’s another side of Shark Tank that I appreciate, and that is: it’s great sales training. The entrepreneurs who appear on the show are all pitching a product, a service, the Next Big Thing. Some of them are good…
  • Key B2B Demand Generation Strategies for 2015

    Howard Sewell
    29 Jan 2015 | 9:30 am
    Recently I sat down with Amanda Nelson, Director of Marketing at RingLead, a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. This interview originally appeared in the RingLead blog, and is posted here with permission. (AN) Hello, Howard. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) Content is everything these days. In our business, demand generation and content marketing are…
  • How to Measure Email Success in 2015: A Call to ROI

    Howard Sewell
    13 Jan 2015 | 9:52 am
    No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Unless you’re measuring true email…
 
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    Joey Sargent

  • Facing the Unexpected

    Joellyn 'Joey' Sargent
    5 Mar 2015 | 7:57 am
    Is business more than you bargained for? Every now and then I encounter a client or business owner who’s feeling decidedly overwhelmed. What was supposed to be “so easy” has suddenly turned into chaos. They’re used to feeling in control, having their sights on the horizon, and then suddenly, “Boom!” Insanity reigns. They’re facing the unexpected, and priorities are forgotten. This one thing, a REALLY BIG THING is forcing you to set aside your lovely plans and DO SOMETHING. This can happen in all kinds of circumstances. Too much business, nor not…
  • How to Show Customers the Door

    Joellyn 'Joey' Sargent
    27 Feb 2015 | 5:48 am
    What’s the Fastest Way to Lose a Customer? I was recently quoted in an article on Industry Edge about How to Lose a Customer Forever. The article was targeted to hardware retailers, but the tips apply to retail businesses of all shapes and sizes. Of course, you don’t really want to alienate customers, so consider this advice on what not to do! There are lots of ways to lose a retail customer, a few of which are: 1) Be disrespectful. Customers don’t know everything, and they aren’t always pleasant, especially when they’re frustrated and need help. That’s…
  • The Most Important Marketing Question: Who Cares?

    Joellyn 'Joey' Sargent
    26 Feb 2015 | 5:06 am
    What’s the number one question in marketing? Who cares? That’s not a flip answer. It’s an essential question that many in business forget to ask. Who cares about your innovative technology? Who cares if your product lasts 20% longer than a competitor’s? Who cares if you can deliver more quickly? Who cares that your service is second to none? See a pattern here? The answers help you understand who your top prospects are. If someone doesn’t care about what you think is important, either they’re not the right customer or you’re focused on the wrong…
  • Is Passion (at Work) Optional?

    Joellyn 'Joey' Sargent
    30 Jan 2015 | 4:42 am
    Meaningful Work, No Passion Necessary The other day I was at the annual launch party for the Edge Connection, a non-profit organization the helps women, minorities, and veterans create economic self-sufficiency through entrepreneurial training. In other words, the Edge Connection gives people tools to create their own future. Sounds like a purpose-driven organization to be sure. The keynote for the evening was delivered Jim Beach of the School for Startups, and the new and aspiring business owners in the audience were captivated. Jim’s a great guy, I’ve been on his radio show…
  • New Business Opportunities: How to Explore without Getting Lost

    Joellyn 'Joey' Sargent
    22 Jan 2015 | 8:28 am
    Let’s face it. The world of business is a big and sometimes scary place. Given all the risks, for some business owners staying in the comfort zone feels like a very smart choice. It’s not. The business climate is constantly changing, so staying put is really falling behind. If you want your business to keep growing, you must consistently seek new opportunities. How do you find them? Get Out and Explore Hunting for new business opportunities can be fun or frightening, depending on your perspective. For many of the passionate leaders I work with, the treasure hunt for growth…
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    The Brolik Blog

  • Finding A Website Design Company That Fits

    Jason Brewer
    25 Feb 2015 | 7:26 am
    When you start your search for a website design company, you’ll find some who promote custom design and development, some who like their own proprietary framework and CMS and others who specialize in an open-source CMS like WordPress, Joomla or Drupal. You’ll probably start to wonder if one camp is right and the other is wrong. The answer is, it depends who you are, what your goals are and what your website budget is. Too big, too small, or just right? It’s important that you enter into a relationship with a web design company that is on your level. That doesn’t mean they have to be…
  • How Much Does a Custom Website Cost?

    Jason Brewer
    25 Feb 2015 | 7:26 am
    If you’ve ever searched for a website design company, then you know this story… Company A estimates $10,000 and a two month timeline, Company B estimates $25,000 and a four month timeline, and Company C estimates $70,000 with a six month timeline. What’s up with the disparity? Who do you trust… and what is so magical about Company C that they charge so much more? Company A, B and C all have different processes, use different platforms and tools, provide different levels of guidance and support and produce a product of varying quality and performance. Look at it economically. Company A…
  • Custom Website Design vs. Template

    Jason Brewer
    25 Feb 2015 | 7:26 am
    I was chatting with the founder of a small retail ecommerce brand recently, and he asked me a poignant question: “Even if it ends up being an amazing product, how can I consider spending 50% of last year’s online revenue on a custom website design?” I was reminded that custom web design is not for everyone. Even though the founder was interested in working with us, our custom approach did not match up with his size or budget. In eleven years of running a digital agency I’ve been involved in hundreds of custom website redesign projects ranging from small startups to large global…
  • Call Tracking and How it Can Save Your Business

    Bryce Liggins
    3 Feb 2015 | 12:00 pm
    Starting work with a new client is always very exciting. Relationships are developed, ad click through rate is increased, social followings begin to grow and the client sees the impact in website traffic. After a few months of optimization, you start to see real success! You’re driving more leads, and the leads seem to be of good quality. But wait… your client isn’t seeing the same results. Where’s the disconnect? We’ve run into this scenario. It can be frustrating. You sit in disbelief, you feel helpless. What more can you do? You’re driving leads, doing everything in your…
  • Installable Web Apps May Be the Future of the Open Web

    Drew Thomas
    29 Dec 2014 | 12:00 pm
    This article is about installable web apps– apps that anyone can install today on most phones and tablets, outside of an app store. Generally, people don’t know that installable web apps exist. This makes sense. The concept isn’t exactly that important to the average person. Apps are apps, and there are plenty to choose from in the app stores, so there’s no need to learn how to find and install web apps outside of the app stores. That’s unfortunate, because installable web apps and their implications are going to play a big part in the progression of apps and how they fit into the…
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    Making Every Word Count

  • Marketing is More than Advertising

    Gordon Benzie
    23 Feb 2015 | 10:23 am
    I find it interesting when I speak with new acquaintances and they ask me what I do. I’ll typically respond with “I’m a marketer” or “I’m part of a marketing team.” Nine times out of ten, the response I’ll get back is “Oh, you do advertising.” I used to be surprised with this response, given that advertising is really just a small part of the marketing discipline. Now, I have come to expect it. Of course, advertising is a part of the marketing mix. It comes in many forms, as shown in this recent media share chart. Average allocation of advertising budget for marketers in…
  • Is there a Link between Customer Satisfaction and Loyalty?

    Gordon Benzie
    23 Jan 2015 | 7:54 am
    Few would argue the importance of customer satisfaction. Every business owner strives for happy customers. In practice, however, what does it mean to achieve customer satisfaction? What makes a happy customer? Are they more profitable? More loyal? Fortunately, considerable research has been performed on this subject, which will be quite helpful to address these questions. The first challenge is to understand what is actually going on versus what business owners think is going on. According to Lee Resources, 80% of companies say they deliver “superior” customer service, but only 8%…
  • Build vs. Buy: What is the Best Path to Grow Your Business?

    Gordon Benzie
    18 Nov 2014 | 9:03 am
    As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition. By “organic,” I simply mean to grow by closing more deals, through efforts such as expanding your sales force or introducing a new product line. When writing a business plan, it is important to consider each of these growth strategies – whether you are starting a new business, or expanding an existing one. This decision is actually quite important, with big repercussions as to what your…
  • When the Price of Free is Too Much – The U2 Album Giveaway

    Gordon Benzie
    22 Oct 2014 | 9:18 am
    The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this offer, I couldn’t believe it. I saw a television advertisement showing the band playing a song from the album. Then, at the end of the ad, it was explained that the album would be available for free to iTunes subscribers. I am a big U2 fan, so was thrilled at this act of generosity. And, as a marketer, I couldn’t help but think about what the terms of the agreement might have been. Clearly,…
  • 5 Reasons to Choose a Niche When Starting a New Business

    Gordon Benzie
    23 Sep 2014 | 11:10 am
    The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making