Marketing

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  • Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

    Neuromarketing
    Roger Dooley
    22 Aug 2014 | 9:38 am
    You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! Does blue automatically make your website more trustworthy? Do red buttons get the most clicks? Colors DO [...]
  • The Game Changers of Online Marketing

    AdPulp
    Marcus Anderson
    19 Aug 2014 | 9:57 pm
    Some ten years ago, I was a fledgling amateur of website design so it went without saying that if I could get a business owner within earshot then I would be pitching them ideas. It was astounding how resistant individuals were about the simple idea of taking their business online. Today is a different story. You now have business owners practically falling over themselves seeking services because it finally *clicked* that “yeah, maybe this online thing is a good investment” and so now they are laggards when it comes to the important items like search engine optimization, social, content…
  • Purpose-Driven Content Marketing: Brands That Give and Get

    Content Marketing Institute
    Ann Gynn
    22 Aug 2014 | 3:00 am
    Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of “giving back,” they aren’t always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor on HarvardBusiness.org
    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • The Marketing Power of Peers

    Evangelist Marketing Institute
    Alex Goldfayn
    11 Aug 2014 | 12:50 pm
    When you tell people you’re great, you’re selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, “preferring to let our work” do the talking hold us back from blowing our own horn. All of which is why we must obtain and communicate the thoughts and feelings of our happy customers. With testimonials and case studies, we must let our customers tell their peers about what they love best about us. There is nothing we can say that is more…
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    Canva

  • Supercharge your Visual Marketing with Instagram – Part 1

    Salman Aslam
    21 Aug 2014 | 5:00 am
    Is Instagram part of your visual-content marketing strategy? It should be, because 2014 is named as the “Year of Visual Content” and not only is Instagram a visual social platform, it also provides the tools and capacity for brands to create visual content for storytelling. Instagram is a close-knit community which is growing rapidly and has crossed 200 million users, with 70% of the users who log in daily, which provides a huge user base for marketers to reach and connect with. In a study by Forrester Research on how users interact with brand’s social-media posts, it…
  • Font Pairing Like a Pro – Part Two

    Poppie Pack
    18 Aug 2014 | 11:21 pm
    Have you been playing with your font pairings and want to know which ones make harmonious duos? Ensuring your typefaces complement each other is a vital part of design. In a follow-up post to our most popular Canva post ‘Font Pairing like a Pro,’ we give you some more creative and super effective font pairings to use in your designs. To ensure you are familiar with the words used in this guide, we have included a new glossary with some feature terms from within this post. 1 Cool and Cute Yellowtail, Roboto Condensed Regular + Bold Yellowtail eludes a playful energy, a…
  • 3 Surefire Ways To Defeat Writer’s Block

    Daniel Tay
    18 Aug 2014 | 5:00 am
    Every person has his or her worst enemy, even if they are superhuman. Superman has Kryptonite. Tom has Jerry. And writers have writer’s block. Sure, to non-writers, it doesn’t seem like much. But those who put pen to paper (or fingers to keyboard) for a living, it can make the difference between food on the table or rummaging through the trash for remains. As a writer, I’ve had my fair share of frustrating moments when attempting to get an idea – which seems utterly fantastic in my mind’s eye – to come to life on the glowing blue screen in front of me. I’ve managed…
  • Tweet Images for More Impact on Twitter

    Peg Fitzpatrick
    14 Aug 2014 | 5:00 am
    Are you taking advantage of Twitter photos? You should be! Tweets that include an image are “94% more likely to be retweeted” according to Dan Zarella based on his analysis of almost 500,000 tweets. Tweeting with images gives you more impact on Twitter and it’s so easy to do! Let’s look at how to add images to your tweets and what types of graphics you can create. 1 How to tweet with images You can add an image to tweet in Twitter, Buffer, Hootsuite, or Sprout Social. It only takes a few seconds to add a photo using each of these services. The image below is in native…
  • Your Guide: Design for Food & Wine

    Poppie Pack
    12 Aug 2014 | 5:00 am
    Does this sound familiar food lovers? You’ve just sat down with a friend over a cloud-like cappuccino or a perfectly poached egg and your first thought is to share it with the world. Whether it’s a Pinterest post for your nutrition blog or a social media graphic for a bar and restaurant review, using beautiful graphic design will help you do those mouth watering flavors justice!   To get you started, we have collated cool ways to design according to your favorite cuisine. Through the application of type, image and color – let this guide help you create awesome designs…
 
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    Neuromarketing

  • Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

    Roger Dooley
    22 Aug 2014 | 9:38 am
    You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! Does blue automatically make your website more trustworthy? Do red buttons get the most clicks? Colors DO [...]
  • Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

    Roger Dooley
    15 Aug 2014 | 7:51 am
    Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy! We know from Daniel Kahneman’s work that our brains will take mental shortcuts whenever possible, including when [...]
  • The Neuroscience of Conversion Optimization

    Nick Kolenda
    14 Aug 2014 | 4:52 am
    [Guest post by Nick Kolenda] If you’re a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the [...]
  • The Cootie Effect: Touch, Contagion, and Magical Thinking

    Roger Dooley
    11 Aug 2014 | 5:58 am
    I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties“) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger. [...]
  • Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

    Roger Dooley
    8 Aug 2014 | 7:15 am
    Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! This may not [...]
 
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    Influential Marketing

  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    Rohit
    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Tuesday Talks: Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    Rohit
    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
  • 5 Lessons From The Best Social Media Book You’ve Never Read

    Rohit
    4 Aug 2014 | 8:11 am
    I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall even a handful that I might recommend for someone to read to get better at using social media.  The sadly predictable fact about most of these social media guides is that the longer the page count, the more useless they generally are. One of my…
  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    Rohit
    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    Rohit
    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
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    Culture-Buzz

  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    ameliabrooks
    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
  • Selfie, the inexhaustive trend

    ameliabrooks
    30 Apr 2014 | 6:54 am
    Often considered as inglorious due to its egocentric nature, the selfie trend which started in 2013 still sees internet users shamelessly posting their most beautiful self-portraits. The countries most fond of this trend are without a doubt the Philippines, the USA and Malaysia. Taken mostly by young people, the codes of this photo change from one country to the next. Moreover, a study has shown that we are more likely to smile in a selfie taken in New York as opposed to on taken in Moscow. Similarly, in Sao Paolo women are more likely to incline their head. However, even if the classic…
 
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    AdPulp

  • Without A Career In Advertising, Life Can Be Dull

    Dan Goldgeier
    21 Aug 2014 | 3:50 pm
    Even on its worst days, working in an ad agency is still quite fun compared to the dreariness of regular corporate America. That’s the point of this promo website and video for The Creative Circus featuring a fictional company called B.E.I.G.E. B.E.I.G.E. Recruitment Video from B.E.I.G.E. on Vimeo. Folks looking to avoid a career in dullsville are invited to attend the Creative Circus open house on September 6. The post Without A Career In Advertising, Life Can Be Dull appeared first on AdPulp.
  • The Game Changers of Online Marketing

    Marcus Anderson
    19 Aug 2014 | 9:57 pm
    Some ten years ago, I was a fledgling amateur of website design so it went without saying that if I could get a business owner within earshot then I would be pitching them ideas. It was astounding how resistant individuals were about the simple idea of taking their business online. Today is a different story. You now have business owners practically falling over themselves seeking services because it finally *clicked* that “yeah, maybe this online thing is a good investment” and so now they are laggards when it comes to the important items like search engine optimization, social, content…
  • Brandjack Chronicles The Brouhahas Of Marketing

    Dan Goldgeier
    8 Aug 2014 | 7:23 pm
    Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” and “United Breaks Guitars” are two well-known cases, but Langley goes on to chronologically track 140 cases from the past 10 years. Each example does a simple and effective job of summarizing the incident, what the players in the incident did right (or wrong), and learnings…
  • See All This Content? I Also Provide It To Clients

    David Burn
    7 Aug 2014 | 12:13 pm
    “Keep your day job, until your night job pays.” -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I made this correction several years ago, and now I put more time and energy into Bonehook.com. Bonehook is my marketing services company—it’s the way I make my way in the world. AdPulp is a side-project. @bonehook Thanks for the mention, David. Didn't realize you had a day job. I just know you…
  • Tribal Worldwide Toronto Teaches Cheerios Eaters #HowToDad

    Carolyn Kruger
    5 Aug 2014 | 8:03 pm
    Dads are awesome. If you had any doubt, the new #HowToDad campaign for Peanut Butter Cheerios will prove you wrong.   To capitalize on the growing market of stay-at-home-dads and dad bloggers, General Mills Canada working with Tribal Worldwide Toronto sought to teach the world “how to dad” and sell the new Peanut Butter Cheerios along the way. The 2 minute 13 second video spot features a great bit of copywriting and references The Godfather (horse in the bed), Star Wars (“I can’t believe he’s his father” “I know. That’s called a plot…
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    Adeevee.com your daily feed

  • Volkswagen: Lovemark

    18 Aug 2014 | 2:20 pm
    OnlineVolkswagenAdvertising Agency:Likeable Istanbul, TurkeyOperations Director:Dilay CobanCreative Team Lead:Ali ErkurtCommunity Management Team Lead:Tulû TiltayStrategist:Kerem BasarArt Director:Hüseyin AlkisSocial Media Management:Suzet Halki, Neslican CiddiIllustrator:İlker KurtulduAnimation:Ersun Butur
  • Tim Hortons: Get into the dark

    18 Aug 2014 | 2:20 pm
    OnlineTim HortonsAdvertising Agency:JWT, Toronto, CanadaChief Creative Officer:Brent ChoiCreative Directors:Ryan Spelliscy, Paul WalesArt Director:Dan BacheCopywriter:Henry ParkSenior Producer:Elana OlavesenAccount team:Darrell Hurst, Renee Ray, Cameron StarkDirector:Neil TardioProduction Company:Partners Film CompanyPostproduction:Alter EgoEditor:Geoff Ashenhurst, Married to GiantsMusic:Tyson Kuteyi, Tattoo Sound & Music
  • Sulinka: Girl, Boy

    18 Aug 2014 | 2:20 pm
    PrintSulinkaPrevent stomach fires. Drinking Sulinka mineral water regularly will cure your digestive problems.Advertising Agency:Jandl, Bratislava, SlovakiaChief Creative Director:Bernd FliesserCreative Director:Alex StrimbeanuCopywriters:Andrei Gurau, Samo MarecArt Director:Razvan MitoiuPhotographer:Markus ThumsAccount Manager:Marek Wilhalm
  • Splashdown Waterpark: Shaky mom, Shaky boy, Shaky dad, Collateral Damage

    18 Aug 2014 | 2:20 pm
    PrintSplashdown WaterparkTo recreate the uncontainable wetness that happens in the waterpark, ads for Splashdown Park were placed between fake, water damaged ads to make it look like Splashdown soaked other advertisers.  Advertising Agency:Rethink CanadaCreative Directors:Ian Grais, Chris Staples, Nicolas QuintalArt Director:Leia RogersCopywriter:Bob SimpsonAccount Services:Rachael Sawer, Marjo DurandPrint Producer:Scott RussellPhotographer:Hans SipmaStudio Artist:Jonathon Cesar
  • Intel: Goodbye Roulette

    18 Aug 2014 | 2:19 pm
    OnlineIntelURL: http://www.intel.com/refresh  Advertising Agency:Party, Tokyo, Japan
 
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    Bill Taylor on HarvardBusiness.org

  • The Best Leaders “Talk the Walk”

    Bill Taylor
    7 Aug 2014 | 8:00 am
    One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to “talk the walk” — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win. The only…
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
  • Playing It Safe Is Riskier than You Think

    Bill Taylor
    17 Sep 2013 | 6:00 am
    There are all sorts of reasons why so many big organizations can be slow to make changes that everyone agrees need to be made. “Our current margins are too good, even though the business is being eroded by new competitors.” “Our current products are still popular, even though a new generation of offerings is getting traction.” “Our current distribution system can’t reach the customers we need to reach to build a new business.” In other words, most leaders and organizations are really good at quantifying the risks of trying something bold or striking out in a new direction. What…
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    12 Most

  • 12 Most Go-To Grammar Tips

    Becky Gaylord
    19 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord   Most of us must communicate in writing — not necessarily with paper and a writing instrument anymore, yet digital media has changed only the tools we use. In fact, as new-fashioned means of communication have multiplied, so have demands for the old-fashioned skill of conveying information in writing. See, we still write cover letters, memos […]
  • 12 Most Annoying Adoption Questions

    Jill Robbins
    18 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Jill Robbins   Two of my kids are adopted from China. After two years of parenting children who “don’t match” me, I’m still surprised by the willingness of strangers to approach me and ask personal questions. They usually aren’t trying to be rude but some of the stuff people ask is annoying. Here are […]
  • 12 Most Powerful Ways To Build Instant Influence

    T J McCoy
    12 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By T J McCoy   We’ve all heard, “It’s not what you know, it’s who you know.” But I disagree. Its not about who you know. It’s really about who knows you. Just because you’ve met someone, doesn’t mean they’ll help you get into the job you want, or refer you to the sale you […]
  • 12 Most Spectacular Tools for Bootstrapped Freelancers

    Liesha Petrovich
    11 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Liesha Petrovich   Freelancers love effective and affordable tools. For you, time really is money. Most freelancers get paid by the job, not hourly — so you love any tool that helps get the job done faster and cheaper. And just because you’re a bootstrapper doesn’t mean you want to look like a bootstrapper! Your […]
  • 12 Most Avoidable Mistakes When Building Your Brand

    Scott Mickelson
    5 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Scott Mickelson   From major corporations to just mom and pop businesses, branding is the glue that holds together the relationship with their audience. While things like names, logos, and slogans are what we see and hear when we think of a brand — in and of itself, a brand is actually just the sum of […]
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    HBR Blog Network - Harvard Business Review » Rita McGrath

  • Management’s Three Eras: A Brief History

    Rita McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
  • The Pace of Technology Adoption is Speeding Up

    Rita McGrath
    25 Nov 2013 | 7:00 am
    Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes. An automobile industry trade consultant, for instance, observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”  The chart below, created by Nicholas Felton of the New York Times, shows how long it took various categories of product, from electricity to the Internet, to achieve different penetration levels in US households.  It took…
  • Seizing Opportunities When Advantages Don't Last

    Rita McGrath
    29 May 2013 | 8:00 am
    I’ve been researching what allows companies to be successful even when their competitive advantages are short-lived — a phenomenon I call transient advantage. The Regus Group, Ltd., a company that provides many services but is best-known for its offices-for-rent business, is one of many I’ve been studying whose leaders seem comfortable that their current competitive advantages won’t last, and don’t waste too much time clinging on to them once competitors have caught up or the moment has passed.Their success is a great example of how companies can quickly get out…
 
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    Evangelist Marketing Institute

  • Why?

    Alex Goldfayn
    18 Aug 2014 | 12:09 pm
    We are not a road-trip family — we fly — but last week we drove from Chicago to Niagara Falls and Toronto. Which meant more than 20 hours in the car round-trip and between destinations. With two 5-year-olds. And so, they asked “why?” approximately 200,000 times. And we answered. Kids don’t hesitate to clarify, dig deeper, and understand precisely. Adults do. We don’t ask “why” for reasons that boil down to self-limiting beliefs: we don’t want to impose, offend, or project that we do not understand. These are confidence and self-esteem…
  • Video: 4 Revenue Growth Misconceptions

    Alex Goldfayn
    12 Aug 2014 | 5:29 am
    Here’s a new video on the four major misconceptions about revenue growth. Quick reminder that the deep discount for my Growth Masters program ends this Friday.    
  • The Marketing Power of Peers

    Alex Goldfayn
    11 Aug 2014 | 12:50 pm
    When you tell people you’re great, you’re selling. People expect that of you, and take it with a grain (or several grains) of salt. Also, although marketing is no place for modesty, personal moderation, discomfort with boldness, “preferring to let our work” do the talking hold us back from blowing our own horn. All of which is why we must obtain and communicate the thoughts and feelings of our happy customers. With testimonials and case studies, we must let our customers tell their peers about what they love best about us. There is nothing we can say that is more…
  • Entrepreneurs Should NOT Grapple With Facebook

    Alex Goldfayn
    7 Aug 2014 | 7:41 am
    The Wall Street Journal has an article today about small business owners marketing on Facebook, where ad prices are up and clicks are down. You can read the article here, but you may need a subscription. A graphic appears with the piece, titled “Marketing Avenues,” listing the top five marketing methods for firms with fewer than 500 employees: 1. Company website – 50% 2. Facebook and/or other social media – 27% 3. Print yellow pages – 25% 4. SEO / Organic Search – 18% 5. Internet yellow pages – 15% This list is indicative of why companies actually…
  • 10 Pillars Of Revenue Growth

    Alex Goldfayn
    4 Aug 2014 | 12:36 pm
    A little bit longer than usual today. Which one of these will you spend 15 minutes applying today? Hit “reply” and let me know. The communicated plan has a much greater chance of getting done! 1. Always, focus on your value. It’s far more compelling. Don’t tell me about your technical specifications of process. Tell me about how I’ll be improved after I buy from you. 2. Simpler is always better. Simplify your product, service, marketing effort and messaging. Then simplify it again. 3. Even in your marketing, help people. That’s all we’re doing…
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    Conversation Agent - Valeria Maltoni

  • Every Assignment is an Opportunity to do Something of Consequence

    Valeria Maltoni
    22 Aug 2014 | 2:45 am
    In design as in many other creative problem solving disciplines, every single opportunity is something that might have some impact on people's daily lives. Michael Bierut talks about his mentor Massimo Vignelli, how the internet has changed the way we do design work in the 20th century and what make a logo endure. [part of creative #influence series] Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a…
  • Mental Models and Innovation

    Valeria Maltoni
    21 Aug 2014 | 2:45 am
    I recently came across my poster copy of a model of brand#, created by Hugh Dubberly as part of a concept map series -- webs of linked terms that help us visualize our mental models and clarify our thinking. At the site, I found a description of innovation cycle: We rarely recognize innovation while it’s happening. Instead, innovation is often a label applied after the fact, when the results are clear and the new convention has become established. The process begins when external pressure or internal decay disturbs the relation between a community and its context or environment, a…
  • We are Moving too Fast to be Thinking "Business as Usual"

    Valeria Maltoni
    20 Aug 2014 | 2:45 am
    [1983 Apple Keynote: The 1984 Ad Introduction YouTube 6:41] It's an expression you've probably come across, business as usual. The other side of the no comment coin. It says volumes without saying much. Especially when communications about how the business is keeping its promises are rare and the organization is not inhabiting its vision. People want to understand how things will change, given that circumstances are constantly evolving the context. Making sense of what is going on helps learn and process information in a way that supports culture -- where focus, alignment, and all those good…
  • Amazon Accounts for one in four eCommerce Purchases in the U.S.

    Valeria Maltoni
    18 Aug 2014 | 5:30 am
    Ask any online retailer and marketer in charge of eCommerce and they will likely tell you they aspire to be like Amazon. The giant online retailer sits atop the retail food chain, swallowing categories from celery to web services, and everything in between. Based on a new research# by digital business intelligence firm L2, the report inaugurates a methodology that will be leveraged for the L2 Amazon Quotient, a score of a brand’s competence on the platform. Walmart pales in comparison -- and they are gearing up to model the more successful features and functionality of Amazon's platform.
  • A Culture of Social Collaboration

    Valeria Maltoni
    18 Aug 2014 | 2:45 am
    The type may be too small to read; here's a link to the live post (2,014 pluses and 1,785 comments). This is a good example of reverse-engineering a conversation while tapping into a shared experience. Imagine the potential of such a dialogue were it built upon a different proposition than a telemarketer trying to extract something on behalf of a business/brand from a person. A culture of social collaboration is where the Web experience is moving to, with the help of semantic and contextual information. It remains firmly human because it includes one very important element, which smart…
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    IDA Concpts

  • How Nano-Coatings Began and Where They Are Headed

    Damian Davila
    20 Aug 2014 | 1:11 pm
    Everyone knows someone who has dropped their phone into a toilet, if they haven’t done it themselves. The problem is that electronics are not water proof. They may be resistant to water in small dosages, but after being submerged in water, or dumped on by any other liquid, these electronics are destroyed beyond repair. The good news is that new nano-coating technology could prevent the damage that is inevitable from electronics being submerged in water. The coating is simply sprayed onto any solid surface, which will then repel almost any type of liquid. How the Coating Works The coating is…
  • How the MBA Degree Gives You An Advantage

    Damian Davila
    28 Jun 2014 | 11:48 am
    In today’s global economy, there is an abundance of opportunities for talented business people. American entrepreneurs are exploring international markets that promise great growth and profits. A degree in business studies is respected all over the world. English is considered to be a universal language that is dominant in business, education, media and politics. Therefore, students often seek business degrees from universities that offer such studies in the English language. Why the MBA Matters The standard level of qualification in business studies is known as an MBA. A master of…
  • Why Buy Sports Cards?

    Damian Davila
    27 Jun 2014 | 11:31 am
    While trading cards may have lost their luster in recent years, there are still plenty of reasons to buy, sell and trade them. Whether you are just a casual fan or have followed sports for years, having a large collection of trading cards can help you build a bond with your kids or even help you save for retirement. Old Cards Can Be Worth Millions of Dollars When trading cards first came out, they were not meant to be collected or traded. Instead, they were meant to be a promotional tool to help fans learn the identities of the men who played the games. However, as time passed, more and more…
  • Website Registration And Beyond

    Damian Davila
    27 Jun 2014 | 12:16 am
    The process of launching a successful website begins with the registration of a domain name. It is important to realize that the domain industry is very competitive. A lot of keywords are already taken, forcing webmasters to come up with alternative names to specific words that were in mind. Generic keywords are very popular and therefore they are all registered. Most domains that are available usually feature a combination of characters that do not make up any genetic terms or brand names. In fact, it would be a violation of trademark laws to register a domain using a famous person’s…
  • California Small Businesses Poised For Growth in 2014 [Infographic]

    Damian Davila
    24 Jun 2014 | 12:00 am
    California Small Businesses Poised For Growth in 2014 Despite all the talk about businesses being affected by the policies from the current administration, California small businesses are poised for growth this 2014. In the following infographic from the California Bank and Trust provides the results from the California Small Business Survey. Some important findings are: 72% of small business owners said the rise in the minimum wage would have a neutral or positive effect on their business 53% of small businesses plan to hire new employees in 2014 63% of small businesses are expecting…
 
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    MarketingProfs How-To Articles

  • #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!

    22 Aug 2014 | 7:00 am
    Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops. Read the full article at MarketingProfs
  • Top Website Best-Practices to Boost Your SEO

    22 Aug 2014 | 7:00 am
    Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings. Read the full article at MarketingProfs
  • How Popular Is Snapchat With Millennials?

    22 Aug 2014 | 6:00 am
    Half of adults age 18-24 in the United States who own smartphones have installed the Snapchat app, according to recent data from comScore. Read the full article at MarketingProfs
  • What You Need to Know About Optimizing Video for Mobile

    21 Aug 2014 | 7:00 am
    Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your audience. You're skipped over. End of story. Read the full article at MarketingProfs
  • How Consumers Engage With Small Businesses on Facebook

    21 Aug 2014 | 6:00 am
    Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital. Read the full article at MarketingProfs
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    AgencySpy

  • DDB Revives Rob Schneider’s Career for State Farm

    Patrick Coffee
    22 Aug 2014 | 12:00 pm
    Here we thought last week’s BBDO Throwback Thursday campaign for Twix would fill our 90s nostalgia quotient for the month. But a coming campaign created by DDB Chicago to promote State Farm promises to pack in more former Saturday Night Live stars than an Adam Sandler movie. Here’s the first spot: Nice to see Rob Schneider get work when he’s not busy blaming Big Pharma for Robin Williams’ suicide. (more…) New Career Opportunities Daily: The best jobs in media.
  • Biggest Posts of the Past 7 Days

    Patrick Coffee
    22 Aug 2014 | 11:17 am
    Sprint Kisses Its ‘Framily’ Goodbye Rooster CCO Takes Leave Amid Possible Boycott Made Movement Signs CP+B’s Kate Higgins As Partner TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade MRY Confirms Tech Layoffs Former Leo Burnett L.A. Leader Lands at Omelet We Hear: Ogilvy Wins Coke Zero Account New Career Opportunities Daily: The best jobs in media.
  • PREACHER Rounds Up Texas Athletes to Promote ESPN’s Longhorn Network

    Patrick Coffee
    22 Aug 2014 | 9:32 am
    PREACHER, the Austin, Texas agency founded earlier this year by CD Rob Baird and colleagues from Mother New York, released one of its first big-name campaigns today for ESPN. More specifically, they’re promoting Longhorn Network, a regional channel offering 24/7 coverage of Texas sports. The first spot in the “All the Live Long Day” campaign stars former NFL stars Ricky Williams and Vince Young as tour guides: Some context for those who don’t know Texas from New Mexico: the tower in this clip serves as the “metaphorical home” of Longhorn Network. It’s…
  • Saatchi & Saatchi NY Stages Usher Dance-Off for Honey Nut Cheerios

    Erik Oster
    22 Aug 2014 | 9:08 am
    Saatchi & Saatchi New York staged a dance off between Usher and Buzz the Bee in its latest broadcast spot for Honey Nut Cheerios, entitled “Body Language.” Coming on the heels of its Grumpy Cat spot, Saatchi & Saatchi New York and Honey Nut Cheerios decided to go with a human celebrity this time. Somehow Usher proves a better match for Buzz than Grumpy Cat. When Buzz tells Usher that bees communicate with dance, the two exchange moves for the remainder of the ad, finding quite a bit of common ground. The national broadcast spot is set to the new Usher tune “She Came…
  • Lincoln Partners with Matthew McConaughey

    Erik Oster
    22 Aug 2014 | 8:15 am
    Lincoln Motor Company has partnered with recent Oscar-winner Matthew McConaughey on a multiyear campaign promoting the Lincoln MKZ, Adweek reports. In a press release, McConaughey claimed to be a long-time admirer of the brand. “Lincoln is an iconic, American brand and I like where they are heading with their transformation,” he said. “I had the chance to drive the new MKC around Texas and I think they’re doing a good job.” The spots in the campaign, which will be handled by shop within WPP’s Team Detroit division, will be unscripted, although the brand and…
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    Search Engine Journal

  • Category vs. Filter: Which is Best for SEO? by @firaskittaneh

    Firas Kittaneh
    22 Aug 2014 | 5:32 am
    When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the radar is whether category or filter is a better option for your webpages. So, with all the other SEO aspects to consider, why does it matter? Aside from user experience, it is important to consider whether to use a category or filter for SEO because it affects your rankings. Lets start with some basic information so you can understand the differences. What is The Difference Between a Category or a Filter? When you look at a […]The post Category vs. Filter: Which is…
  • 25 Great Free SEO Tools for On-Page Optimization by @navneetkaushal

    Navneet Kaushal
    22 Aug 2014 | 4:09 am
    In a world of Panda and Hummingbird, it is getting more and more important to get your on-page SEO right. You might have a fantastic outreach, a great PR campaign, and link profile, but if you don’t optimize your site, you will have a hard time landing top positions in the search results. To help you do it, I have compiled a list of top 25 free tools that can help you with on-page optimization. Keyword Research 1. Google AdWords Keyword Planner: (Screenshot taken 08/13/2014 of https://adwords.google.com/KeywordPlanner) You can use this tool to search for keywords and ad group ideas,…
  • Speak To Google’s Search App In Multiple Languages And It Will Now Understand You by @mattsouthern

    Matt Southern
    21 Aug 2014 | 7:51 pm
    More than half the world’s population speaks two or more languages, Google stated in a post on the Inside Search blog today. Google can now do a better job of keeping up, as the Google Search app on Android is now capable of understanding multiple languages. The Google Search app will understand you no matter which language you choose to speak to it in. Previously you had to change your settings if you wanted to switch languages, but now you can seamlessly alternate between different languages. For example, you can search for nearby restaurants in English, then dictate a text […]The post…
  • 2014 Inc 5000 Rankings Released, Here Are The Top Search Companies by @mattsouthern

    Matt Southern
    21 Aug 2014 | 7:00 pm
    The publication Inc has released their annual Inc 5000 rankings for 2014 — every year Inc Inc ranks the fastest-growing privately held companies. The rankings are based on percent growth, which is determined by earnings statements that are verified by either a CPA or a lawyer. Now in it’s 33rd year, the rankings for 2014 contain a number of companies in the SEO and search marketing space. We would like to recognize their achievement in making this list, and let you know where they fall amongst other fast growing privately held companies. Top Search Companies In The 2014 Inc 5000 Rankings…
  • PPC 101: A 5 Minute Guide to Detecting Online Brand Abuse by @VogelLara

    Lara Vogel
    21 Aug 2014 | 8:45 am
    Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand abusers often use branded keywords to redirect your potential customers to their own websites; which can damage your visibility on Google, as well as your reputation in general. Using the competitive landscape of several fashion companies, I will demonstrate what brand abuse looks like in search and how brands can detect it quickly. Google Doesn’t Protect Your Brand in AdWords Anymore Since April 2013, any advertiser…
 
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    Superhype

  • How Acting in a Renaissance Faire Has Made Me a Better Executive

    ddeal
    18 Aug 2014 | 7:03 am
    Photo credit: Steven Bourelle This summer, I have been living two lives. During the week, I am CEO of David J. Deal Consulting, helping companies build their brands with content marketing. But during the weekends, I transform myself into Nicolas Wright, a vainglorious barrister who walks a fine line between good and evil as he campaigns to be lord mayor of Bristol, England, in the year 1574. As a member of the cast for the Bristol Renaissance Faire in Kenosha, Wisconsin, I have been scolded by Queen Elizabeth, robbed by gypsies, and stabbed with a bread loaf by a swashbuckling baker. On hot,…
  • How Old-Time Radio Flourishes in the Digital Era

    ddeal
    31 Jul 2014 | 9:52 pm
    Photo Credit: Amanda Kulczewski If you had visited Chicago’s Public House Theater on a recent June evening, you would have witnessed a most curious sight: a dozen actors and actresses adorned in 1940s-era suits, hats, and dresses gathered around microphones and performing an old-time radio comedy in front of a cheering crowd. You would have met a bearded ex-pirate named Captain Jonathan Sunset, four harmonious women sounding strikingly like the Andrews Sisters, the voluptuous Southern Belle, and a space-traveling detective named Joe Jupiter. Welcome to the world of Locked into Vacancy…
  • Designing the Unseen Details

    ddeal
    25 Jul 2014 | 2:14 pm
    Superior design means getting little details right — even the parts that no one can see. In his landmark biography of Steve Jobs, Walter Isaacson tells the story of Jobs’s obsession to detail in the design of the breakthrough Apple II personal computer, down to the engineering of the power supply inside the computer. Jobs wanted the Apple II to provide power without needing to use a fan inside the unit because he believed fans were distracting. So he hired an engineer named Rod Holt, who created a new power system that was more efficient and superior to a fan-based supply.
  • How Four Teens Taught Brands a Real-Time Marketing Lesson

    ddeal
    15 Jul 2014 | 2:58 pm
    You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets of Omaha are more than a passing story. They have taught brands a valuable lesson about how to do real-time marketing right. As reported via an interview with CNN, on July 13, White, with the help of his friends Luke Koesters, Jacob Murray, and Drew Tvrdy, captured what appears to be a fortuitous brush with fame.
  • New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

    ddeal
    7 Jul 2014 | 9:28 am
    Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark Horses: Digital Tactics for Customer Acquisition, examines how companies use digital to acquire customers (beyond awareness building). Content marketing emerges as an essential priority along with email marketing, social media, and search engine optimization. Workhorses and Dark Horses counsels brands to apply content systematically across…
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    Brand New

  • Linked: The Dark Side of Branding

    Armin
    22 Aug 2014 | 8:05 am
    Link Batman-branded ecstasy pills in Australia are turning out to be quite dangerous. At least they are easy to recognize (and avoid).
  • Noted: New Logo and Livery for Vistara by Brand Union | Ray+Keshavan

    Armin
    22 Aug 2014 | 7:55 am
    Flying Yantra "Vistara is the name of the joint venture between India's Tata Sons and Singapore Airlines. The new carrier, announced in 2013, will be a full-service airline based in New Delhi. The two companies will initially invest a combined US$100 million to start the carrier, with Tata Sons owning 51 per cent and Singapore Airlines (SIA) owing the remaining 49 per cent. Vistara will operate mainly on trunk routes, focussing on the northern part of the country. The airline will have 87 weekly flights linking its hub in Delhi to Mumbai, Goa, Bangalore, Hyderabad, Ahmedabad, Jammu, Srinagar,…
  • Reviewed: Friday Likes 98: From MAUD, Fanakalo, and Block

    Armin
    22 Aug 2014 | 4:02 am
    From MAUD, Fanakalo, and Block An eclectic range of simple work mixed in with some abstract work and highly ornate work from Australia and South Africa keep us entertained this fine Friday. Edgeboard by MAUD Made in Australia, the Edgeboard features a perpendicular edge on one of its sides to prevent spillage, a feature that serves as the basis for the logo and identity designed by Redfern-based MAUD who made a great "EB" monogram that can only be read (or be read properly) when applied on an edge, breaking the monogram into an "E" on one side of the corner and a "B" on the other. It's a…
  • Linked: Manuals 1 Porn

    Armin
    21 Aug 2014 | 6:56 am
    [If you can not see a video here view this post on Brand New] Link Get turned on with this short video of Unit Editions' Manuals 1. (We will have a few of these hard-to-get books for sale at the Brand New Conference).
  • Noted: New Name, Logo, and Identity for ding* by DixonBaxi

    Armin
    21 Aug 2014 | 6:55 am
    The Sound of Your Phone Getting Credit "Established in 2006, ding* has always had the same vision — to keep the world's mobile phones topped-up. Now with the largest international top-up platform, ding* is directly connected to 300 mobile operators in over 100 countries with a reach of 3 billion phones." Design by: DixonBaxi (London) Opinion/Notes: To clarify one thing: the Ezetop logo and name still exist as the parent company of ding* and other top-up services but the service now provided by ding* was provided as Ezetop to consumers. The new name is quite catchy and I like how it…
 
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    Drew's Marketing Minute

  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
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    Brian Solis

  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
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    Branding Strategy Insider

  • How To Gain Stakeholder Buy-In For Rebranding

    Brad VanAuken The Blake Project
    22 Aug 2014 | 12:10 am
    Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes: “I work for a nonprofit organization that needs to rebrand. I am getting resistance from the board and a major client. Do you have any advice to help me get the buy-in I need to accomplish this without alienating critical stakeholders?” Hi Jim, thanks for your question. Given the potential resistance to the rebranding effort, I would start with a survey of key stakeholders to determine how they are feeling about…
  • How Brands Generate Value

    Mark Di Somma
    21 Aug 2014 | 12:10 am
    Do you remember when you were a child the first time someone made you a paper plane? If your recollection is anything like mine, you couldn’t believe how it left your hand and made its way across the room. Before long though, it lost height and velocity, and fell to the floor. One of my more cynical friends has this joke about how much media budget is needed to keep a brand going successfully: “Give me all the money you can burn and it will go like a rocket!” It’s easy to see a brand as an expense that relies on getting attention to make its presence felt and to make the expenditure…
  • Guide To Mastering The Customer Brand Experience

    Mark Di Somma
    20 Aug 2014 | 12:10 am
    We shouldn’t even think of the term “customer service” as being about something that is valuable to customers. In fact, customer service is worth next to nothing. The reasons are simple. We live in a service-focused age, and the people who buy from you know they’re customers. So the term “customer service” does not describe anything customers don’t expect and it certainly doesn’t envelope anything of particular value to them. Every business is a service business in some sense these days. Secondly, and more importantly, customer service is actually the means to the real goal:…
  • Differentiating A Pharmaceutical Commodity

    Brad VanAuken The Blake Project
    19 Aug 2014 | 12:10 am
    Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Anna, a Product Manager in Stockholm, Sweden who writes… “I have recently become the product manager of a pharmaceutical product. This product is 1 out of 8 in the Nordic market. All products but one are original. The biosimilar product markets itself on price, however due to very aggressive marketing they have been taking the market by storm. The product category is old, tried and…
  • Defining Your Brand Purpose

    Mark Di Somma
    18 Aug 2014 | 12:10 am
    The term “purpose” has risen in business prominence as brands look for ways to connect what they are evaluated for in the short term, with their commitments over longer timeframes. Nevertheless, there are still many who view this (re)definition of purpose as a feel-good that soft-frames the commercial realities of what businesses are there to do. Additionally, they say, it risks becoming too much of a distraction to the bottom-line responsibilities that organizations should focus on. Advocates of the more single-minded approach argue that the purpose of business is to make money and that,…
 
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    PRNewser

  • The 25 (Other) PR Blogs You Should Bookmark Today

    Shawn Paul Wood
    22 Aug 2014 | 12:35 pm
    Here at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events. We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature PR stories from across this great land of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle. Here are 25 (other) blogs all PR pros should bookmark. They are listed in no particular order, but…
  • Which 15 Firms Made the Inc. 5000 List?

    Patrick Coffee
    22 Aug 2014 | 10:57 am
    First: a Happy Summer Friday to everyone. We here at PRNewser don’t really like to facilitate competition among our friends and associates in the industry. And we don’t generally post on firms winning awards because, you know, that’s kind of your job. You know what we do like, though? Lists. Everyone likes lists! When it comes to businesses, a spot in the Inc. 5000 is like the “my kid is an honor student at X Middle School” bumper sticker you can put on your agency van to remind everyone that you’ve done a pretty good job as a parent. We get it — we…
  • People Magazine Sued for Discrimination

    Shawn Paul Wood
    22 Aug 2014 | 8:30 am
    Often in the hallways of schools or reality TV, you will hear some dolt saying something that involves little intelligence, like, “Man, she doesn’t sound black.” As if someone who sounds black must reverberate like Barry White. Conversely, someone who “sounds white” should have a douchey resonance, speak in text lingo, and use the word “bro” without a hint of irony. You wonder why we bring this up? Enter into the fray People magazine which used the topic to earn itself a nice lawsuit. (more…) New Career Opportunities Daily: The best jobs…
  • Chris Pratt Reprises ‘Star Lord’ Roll to Entertain Kids at LA Hospital

    Elizabeth S. Mitchell
    22 Aug 2014 | 7:30 am
    Often, it’s simple, everyday things like being able to watch a much-anticipated movie that can make all the difference for a sick child relegated to a hospital wing. Knowing this, actor Chris Pratt teamed up with Marvel and Children’s Miracle Network to bring a special showing of the summer blockbuster “Guardians of the Galaxy” to the children, families and staff at Children’s Hospital Los Angeles on Wednesday. And while the kids may have been excited about watching the film, … for what happened next. During the screening, Pratt briefly disappeared, and…
  • Roll Call: Business to Business Network and Qillin Advertising, PR & Social Media

    Elizabeth S. Mitchell
    22 Aug 2014 | 7:15 am
    Business to Business Network (BBN) announced today it has added two new agencies—ComCorp in France and Singapore’s GetIT Comms—to its growing network. ComCorp will join as an associate member, while GetIT will be joining as an added value associate. Founded in 2013 by Charles de la Rochefoucauld, ComCorp is a consulting agency for corporate reputation and brands and has worked with well-known, global companies such as Cisco, Schneider Electric, Lilly and Ericsson. GetIT provides solutions for technology companies marketing themselves in Asia, such as Cisco Systems, Dimension Data, BT…
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    Duct Tape Marketing

  • How to Get More Customers for Free This Week Through Google

    Guest Post
    21 Aug 2014 | 5:36 am
    How to Get More Customers for Free This Week Through Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Erik Larson – Enjoy!  You’re getting frustrated. You see neighboring businesses, competitors, and everyone else get customers through their door, and you’re getting nothing. So you ask around, trying to figure out what’s going on. You keep hearing your friends tell you “My customers keep telling me they ‘saw me on Google’ or they ‘found me…
  • How to Sell to a Prospect You Can’t Even See

    John Jantsch
    20 Aug 2014 | 5:17 am
    How to Sell to a Prospect You Can’t Even See written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Tom Martin For the last few years I’ve been telling business owners that sales and marketing has changed so much because buying has changed so much. photo credit: andres.thor via photopin cc Today’s buyer doesn’t not call up a company and ask for a brochure or salesperson to come calling. Today’s buyer does their homework online, asks their network for suggestions and essentially creates their own…
  • Why You Must Change Your Content Marketing Approach

    John Jantsch
    18 Aug 2014 | 4:09 am
    Why You Must Change Your Content Marketing Approach written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Now that pretty much everyone on the planet gets the importance of content marketing it’s time to throw a wrench in the works. To remain effective with your content marketing efforts you must constantly evaluate, change and evolve! I know you may not want to hear that, but content only provides value when it’s useful and the consumer always determines what useful looks like. As more and more content marketers experiment with content form,…
  • Weekend Favs August Sixteen

    John Jantsch
    16 Aug 2014 | 5:21 am
    Weekend Favs August Sixteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: kevin dooley via photopin cc Good stuff I found this week: JustReachOut – Tool that lets you find and connect with journalists…
  • The Future of Mobile Search Marketing

    Guest Post
    15 Aug 2014 | 4:44 am
    The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Just a few short years ago, smartphones were reserved for those bleeding edge consumers willing to spend half of their paycheck on a device double the size of their existing ‘feature’ phone that allowed you to replicate an experience historically reserved for desktops or laptops. The adoption quickly exploded and in 2012, global smartphone adoption…
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    Marketing by Chris Moody

  • Customer-centricity and the power of thank you

    Chris Moody
    2 Aug 2014 | 10:37 pm
    This is seriously one of the best marketing campaigns I’ve seen in a long time. TD Ameritrade took the time to thank their customers in a very unique way. Take a few minutes and watch this. Without happy customers, your business won’t last very long. What are you doing to make them feel special? I […]
  • Why you should treat content marketing like parenting

    Chris Moody
    29 Aug 2013 | 9:45 am
    The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.” The amount of content continues to grow. The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.   Creating all the content […]
  • This is water. An amazing video about adulthood.

    Chris Moody
    13 May 2013 | 7:47 am
    Everyone in college, who has been to college or who is working should watch this video. Thanks for reading this post. Follow me on the rest of the webs. Still not sure who wrote this post? I'm Chris Moody.
  • Amazon gave me my money back and told me to keep the item?

    Chris Moody
    11 Mar 2013 | 7:15 am
    Wow. I ordered a new pair of batting gloves for softball season since my stuff is in storage and I won’t have it back in time (Packrat). The order arrived the day that our team was removed from the league for too few players (pre-season injuries). Obviously, I planned to return the item. I went […]
  • The power and emotion of a well done use case

    Chris Moody
    7 Mar 2013 | 10:21 am
    Use cases are tough. You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days. To me, that doesn’t always work because you may have 10 “use cases” and only 2 […]
 
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    Go Media - Your Design Destination

  • Illustration Tutorial: “The Man Who Knew It All” Technical Process & Design Philosophy

    Daniel Nyari
    22 Aug 2014 | 6:37 am
    The Man Who Knew It All Illustration Tutorial Today’s killer tutorial comes to us from Weapons of Mass Creation Fest 5 Designer Daniel Nyari. You’re sure to appreciate his thoughtful process. Enjoy! – Heather, Go Media’s Zine editor Introduction Today I’m going to be sharing the process I usually go through in creating my illustrations. Not the conceptual process but mostly the technical process. For this tutorial I will be working on a recent illustration for a book on the subject of “The Man Who Knew It All”. I was given this brief and told I have carte blanche…
  • Free Arsenal Templates & More: Go Media’s Arsenal Freebie Sampler

    Heather Sakai
    21 Aug 2014 | 7:12 am
    Free Arsenal Templates & More: Vector, eBook, Mockup Template, Font and Textures Freebie! Hello Go Media Faithful! We have got to say, our Arsenal customers are the best around. We’re constantly inspired by what you create and consistently moved to produce new products due to your brilliant suggestions. We want to say thank you with this, a small token of our appreciation. Download our free Arsenal Sampler, including Free Arsenal templates and more now at arsenal.gomedia.us! You get: Tennery Font (Light) iPhone in Hand Mockup Template PSD Right Lower Arm (for Tattoo) Mockup…
  • 20 Creative, Hand Drawn Logo Designs

    David Edwards
    19 Aug 2014 | 7:16 am
    David works for Radley, who design beautiful handbags and purses. When he’s not working, he enjoys studying product and user interface design. Designing a logo is a delicate process. The entire tone and personality of a company can be affected heavily by how you choose to create the logo. The logo is one of the most visible parts of the brand’s identity, and so it’s design becomes an integral part of how the company is perceived. I’m a big fan of logo designs that make use of illustration and hand-drawn lettering. Of course, this isn’t appropriate for every brand – but I…
  • WMC Fest 5 is HERE!

    Go Media
    15 Aug 2014 | 6:00 am
    WMC Fest 5 is here! Take a look at our last minute reminders. Hey all you creatives, Christmas came early this year! Thanks to all of our supporters, WMC Fest is entering its fifth year and we are so happy to be able to bring all of you together in one place right here in good ol’ Cleveland, Ohio.  WMC Fest begins today, August 15, and is here to teach and entertain you until Sunday, August 17. This year’s speaker line-up is curated and hosted by WMC Alumni Margot Harrington, a Chicago-based designer and entrepreneur, and Stewart Scott Curran, designer and art director at CNN in San…
  • Hand-Lettering Tutorial: From Sketch to Digital Design

    Kelsey Cronkhite
    13 Aug 2014 | 6:23 am
    Hello Go Media faithful! Today’s tutorial comes to you from our friend Kelsey Cronkhite, designer, blogger and fellow Clevelander! You’ll see her work in the Weapons of Mass Creation Fest 5 gallery. It’s too, too amazing, so: Buy your tickets to WMC Fest now Enjoy the tutorial and see you at the Fest! – Heather, Go Media’s Zine Editor Hand Lettering How-To I’m here to help you learn how to take hand lettering sketches from your notebooks to the digital environment to be ready to use for a design. Below you’ll find options for the end files to work…
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    Digital Influence Mapping Project

  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • Collaborating with SME Influencers in Social Content Marketing

    John Bell
    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
  • Get Creative While It’s Hot: Cannes Lions 2014

    John Bell
    26 Jun 2014 | 4:57 am
    For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by the agencies who made them, but that's a pain. Now, a subscription to the Cannes Lions archive is definitely a valuable investment but for a limited time you can browse through some of the world’s most interesting advertising/marketing creative. Actually, there are a number of resources that will help you get caught up on what happened and was shown at…
  • 3 Great Ideas from Cannes Lions 2014

    John Bell
    23 Jun 2014 | 4:02 am
    The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And a lot of inspiration is floating through the air. No matter the pomp and circumstance of a global festival on advertising, there are great ideas that get shared. Many win awards. There were three creative ideas that caught my eye as I browsed through the tons of creative from the comfort of my new Connecticut home. A Way to Change Deadly Behaviors Last year, one…
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    The Hidden Persuader

  • "We Feel Football"

    hidden persuader
    12 Aug 2014 | 3:22 am
    Client: The SunAgency: Grey, London
  • "Food for thought"

    hidden persuader
    1 Aug 2014 | 2:59 am
    "Google searches us." -- Nicholas Carr
  • "Food for thought"

    hidden persuader
    31 Jul 2014 | 9:53 am
    "Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”-- Charles F. Kettering in “Keep the Consumer Dissatisfied”
  • "Big nonsense?"

    hidden persuader
    31 Jul 2014 | 8:08 am
  • "Food for thought"

    hidden persuader
    4 Jul 2014 | 3:32 am
    "The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made." - Cesar A. Hidalgo
 
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    Why Advertising Sucks

  • Call me when you want to get to the point

    Joker
    22 Aug 2014 | 4:44 am
    --> Some people just LOVE to fucking ramble. In today’s world, keeping attention is a challenge in and of itself. Between our cell phones, our emails, Tweeting about life, taking pictures of food on Instagram, taking a porno peek and life in general, this A.D.D. generation multitasks not because it’s trendy or cool, but because it is nowadays genetically inclined to do so. So why the hell does one person not understand that if they have one thing to say, taking 25 minutes to say so is poor time management? You can buy bitcoins, gold, stocks and trade but in the end nothing is more…
  • The long lost art of selling

    Joker
    20 Aug 2014 | 4:44 am
    --> With the advent of Internet shopping being the norm nowadays, going to a store can feel like you’re passing a kidney stone. People are not motivated, they’re jaded, they’re distracted by their cell phones and they’d pretty much just rather not be there... unless they’re from a past generation that knew how to sell and enjoyed it. I bought my car at a dealership. The man who showed me the car had  biblical patience and even when I said I’d go check some other cars, he gave me a smile, wrote down the hours he worked on a business card and told me that regardless of what…
  • Wrath of the Forwarders

    Joker
    18 Aug 2014 | 4:44 am
     -->One of my life complaints is the presence and existence of people who insist on just clicking fwd to petitions and requests without reading one word of what is being requested. Or OK, let’s be generous, for only reading the first line of a request. Today marks yet another fucking example of me having to give the bad news that what is being requested can’t be done. When you show the layout and signal what is being requested and why it can’t be done, that’s when the fun starts because you are met with a gorsh face, surprised at what is being asked. Fuckhole, read what you…
  • It just doesn’t fucking fit, is that clear enough?

    Joker
    11 Aug 2014 | 4:44 am
    --> Clients of all likes in life in every single industry swear that every communication needs more information. In an era where people have SHORTER attention spans, read LESS and want things to be more DIRECT, you’d think they would have learned by now. NOPE. True to form, clients send revisions that defy the laws of physics, namely to do with mass conversion, volume and capacity. To illustrate, if your add/letter/editorial holds a definite amount of words and it already looks maxed out, they say eliminate the equivalent of Y and want to add 2 x Y…. so what do you think will…
  • There is no Bogeyman

    Joker
    7 Aug 2014 | 4:44 am
    Oh my there are so many bogeymen in advertising, it’s ridiculous. “The client asked for this change. The creative director didn’t approve. The CEO just happened to see this, and he thinks we should change this to this.”I’ve heard just so many bullshit stories that I’m amazed people still believe them. I’ve heard execs lie through their teeth, me call them on their bullshit, them insist they were telling the truth and later have clients AND internal personnel call them on their bullshit, thus losing any credibility they thought they had. You see, when some people want to change…
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    Brains on Fire

  • Friday Fotos – Edition 23

    Amy Taylor
    22 Aug 2014 | 10:14 am
    In the wise words of Homer Simpson, “Mmmm. Donut.” Our atrium is full of life and wonder. Always time to celebrate. Welcome to the BOFamily, new clients. This tequila shot is for you.  Cheers! The post Friday Fotos – Edition 23 appeared first on Brains on Fire.
  • Brains on Fire Ranks Among Top 100 Agencies for Social Presence

    Amy Taylor
    21 Aug 2014 | 7:42 am
    At Brains on Fire, we’re lovers of lists. (As our affinity for post-it notes will attest.) Today, we added a new list to the list of lists we love. PivotStack recently scored the social presences of agencies around the world, and we were thrilled to learn that Brains on Fire has been ranked among the top 100. A big thank you to all of you who have taken the time to share your thoughts, insights, questions, likes and love with us over the years. We wouldn’t be here without you. The post Brains on Fire Ranks Among Top 100 Agencies for Social Presence appeared first on Brains on…
  • Do something positive.

    Robbin Phillips
    18 Aug 2014 | 6:14 am
    Full Disclosure: I’m loving on a Brains on Fire client (Environmental Defense Fund) on the blog today. It’s my nature to surround myself with positive people. I avoid negative people like the plague and actually can spot them coming a mile away. Life is just too short to surround yourself with doom and gloom. Which is why, even though it’s wildly important to me, I tend to shy away from the doom and gloom surrounding the topic of climate change. I know without a doubt it’s real, but I believe that even in the darkest of nights, there’s always light to be found. Besides, we…
  • Friday Fotos | Edition 22

    Amy Taylor
    15 Aug 2014 | 9:42 am
     Is it cold in here or is it just Ram? Keeping it real. A beautiful day in the neighborhood. Happy birthday, Amy! The post Friday Fotos | Edition 22 appeared first on Brains on Fire.
  • 6 Brands Killing It On Instagram

    Amy Taylor
    13 Aug 2014 | 8:00 am
    A wise person once said, “Don’t use two words where one will do.” Thanks to Instagram, that age-old grain of wisdom seems to be undergoing a revamp, and now advises: “Don’t use words where a picture will do.” Brands know that Instagram is where the action is, but many are struggling to figure out how to make it relevant to their brand. Sitting squarely at the intersection of artistic expression, inspiration, information and celebration, it’s the place to be. But where to begin? Read on for a few examples of brands that are doing Instagram…
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    Content Marketing Institute

  • Purpose-Driven Content Marketing: Brands That Give and Get

    Ann Gynn
    22 Aug 2014 | 3:00 am
    Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of “giving back,” they aren’t always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.
  • How to Pitch the Power of Content Marketing to Your Boss

    Arnie Kuenn
    21 Aug 2014 | 3:00 am
    Content marketing has proven to be a successful venture for businesses across industries and verticals, which explains the year-over-year growth in its adoption. However, there are still many companies that have yet to jump on the content marketing bandwagon. This is due to a multitude of reasons, one being lack of support from key stakeholders in the organization. Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being met with resistance. And like all…
  • Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

    Michele Bollig
    20 Aug 2014 | 3:00 am
    For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine other top tactics, including videos, case studies and eBooks. While you’re probably already using in-person events as a resource for your overall content creation plan, a common challenge is knowing how to best promote the event through relevant content so that its value lives on. Here are some practical tips on how to get the best ROI out of your events through strategic content marketing.
  • Marketing Research: How Enterprises Structure, Scale, and Spend on Content

    Michele Linn
    19 Aug 2014 | 3:00 am
    While the vast majority of organizations seem to be adopting content marketing in some shape or form, there are several questions that continue to confound them: How should we operationalize around this discipline? How are marketing leaders in our industry scaling this discipline? How much are those leaders spending — and on what, specifically? These are especially complex challenges for large, enterprise organizations to have to face. To help provide these businesses with some guidance, we conducted 27 in-depth interviews with marketing leaders and spent two days with 40+ execs at…
  • 7 Thoughts That Will Change Your Content Marketing Strategy

    Joe Pulizzi
    18 Aug 2014 | 3:00 am
    The month before each Content Marketing World event has always been an interesting time for me. The first reason is because I stay in one place for a large chunk of time. That’s a big deal for me, as throughout the fall, winter, and spring I’m almost always on the road, traveling to all parts of the world. Second, it’s when I work on particular items for the show, like the Content Marketing Awards, the music sequencing, the video intros, or (most likely) keeping our exhibitors happy. And, last but not least, it’s when I get more family time — more time to ponder…
 
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    Adrants

  • Kia's Hamsters Are Back And They've Accidentally Conjured Up Some Sexy Lady-Hampster Companions

    21 Aug 2014 | 10:48 am
    It's been, what, like five years? Maybe six? Either way, those lovable Kia Hamsters are back again, this time touting the brand's new electric vehicle, the Kia Soul EV. In the ad, created by David&Goliath, our fury friends are in the lab working on a new vehicle. When they are ready to make the final, magical adjustment, one of their normally-sized furry friends rolls into the lab and gets zapped along with the car. The result? An epically hot Hamster Human Hybrid. Get it? Yea, we thought you would. But the "mistake" doesn't stop there. After all, our human-sized hamster boys are alone in…
  • This Political Campaign Ad Features A Horse With A Large Erection

    21 Aug 2014 | 10:31 am
    There's a campaign ad for Republican congressional candidate Gary Kiehne, the guy who once said 99% of mass shooting are committed by Democrats, in which Garry is accompanied in the background by a horse with a large erection. Or, as one commenter pointed out, the horse is taking a leak and that's what happens when horses take a leak. Either way, it's an oversight that, yea, should not have happened. But we are so glad it did because we get to use the word "erection" in another story. Yes, we are easily amused.
  • Shoes By Jews Launches Platform Shoes With Dick Joke

    21 Aug 2014 | 10:08 am
    Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to ones height with stylish shoes that don't look like platform shoes. To promote the launch, they've released a video on YouTube which fully leverages the notion (myth?) that a bigger dick will get a guy more sex. Except in the video they're talking about how taller guys score with more women. Of course, the whole thing has spawned a bitch-fest over at Hacker News where…
  • Watch This Swordsman Play A Real-Life Game of Fruit Ninja

    21 Aug 2014 | 9:27 am
    So PillsburyToaster Strudel teamed up with Guinness Book of World Records-holding swordsman Isao Machii for a crazy stunt in Los Angeles. The brand gathered a crowd and let them toss all kinds of fruit -- and Toaster Strudel -- at him and he deftly sliced each one in half in mid-air. The brand has also partnered with Halfbrick, makers of the popular Fruit Ninja app.Beginning August 7, Fruit Ninja players noticed Toaster Strudel through sponsored in-app challenges and videos with flying fruit that will play after each completed mission. Players will also be rewarded with Toaster Strudel…
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    Firepole Marketing Blog

  • Guest Posting and the Seasons of Business Growth

    Guest Author
    22 Aug 2014 | 5:15 am
    “To everything there is a season, a time for every purpose under the sun.” ~Ecclesiastes 3:1-8 There is a rhythm to the four seasons of the year: Winter for introspection, spring for planting, summer for growth and fall for harvest. Often our business cycles and growth as entrepreneurs mirrors these seasons.  I can see this reflected in my journey through the Audience Business Masterclass program. My decision to join the ABM started over the winter, as I was contemplating how I would go about taking the next steps on my blogging journey. Winter, you’ll remember, is the…
  • CEI 067: Marketing Campaigns with Paul Sokol

    Steph Colbourn
    20 Aug 2014 | 5:15 am
    We are really excited about today’s podcast, and when you hear what’s in store, you will be too! Danny’s guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul’s specialty is designing marketing campaigns, and that’s exactly what we’re talking about on today’s podcast. Plus, we’re including access to an email marketing worksheet that’s usually only available to our Audience Business Masterclass students. So let’s get started! All you…
  • 11 Free or Dirt-Cheap Online Business Tools to Run Your Business from Anywhere

    Guest Author
    18 Aug 2014 | 9:20 am
    8 AM. You wake up to the sound of an alarm, grab your phone to glance at the time, take a quick look at your emails, play Hanging with Friends for just another 5 minutes snuggled in bed, get dressed and do a 3-second commute to your new office desk. Congratulations! You have quit your job and it’s your first day at your business. Tweet it! With hot coffee in one hand and a pen and notepad in other, you take a few minutes to schedule your day. You smile at the thought of what’s in store. . . . Until, after a few minutes of bliss, panic hits. Holy cow I quit my JOB! What do I do…
  • Firepole Funnies #006: When You Wish Life Had an Undo Button

    Christina Gunn
    16 Aug 2014 | 5:15 am
     Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
  • Armed and Dangerous: 7 Common Marketing Myths

    Guest Author
    15 Aug 2014 | 5:15 am
    Reading marketing blogs can give you a pretty twisted idea of what marketing and business are like. Even if you avoid the most blatantly hype-y make-money-quick sites, you still run into a fair number of myths. Some of them might be obvious to you. But few people recognize them all. And when you’re distracted – even if just a little – by some myth, you forget to focus on what really makes the difference in your marketing: understanding why people should buy from you, and making sure your marketing conveys those reasons. So, let’s take a look at seven myths that plague…
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    Churbuck.com

  • The Kettleers of 2014

    David Churbuck
    12 Aug 2014 | 11:14 am
    Cotuit's baseball season came to an end last night as Falmouth took the second of the three-game Western Division championship with a blow-out 17 hit, 10 to 2 victory at Lowell Park. I missed the game but as I drove into the village around 7:45 pm I passed the remnants of it and saw  a Kettleer walking down Lowell Avenue onto Main Street in his untucked uniform, his host family surrounding him, escorting him home f or the evening after a season of highs and lows, two bats sticking up in the air from his backpack on his shoulders, the wooden bats the Cape league is known for. I didn't…
  • Happy 375th Barnstable

    David Churbuck
    10 Aug 2014 | 5:28 pm
  • Sailboat sinks after collision off Nantucket

    David Churbuck
    9 Aug 2014 | 4:25 am
    Sailboat sinks after collision 080714. Incredible pictures. Such a shame, a Concordia yawl is my dream boat and a true work of art. Update: she's up
  • Clickhole or Die: The Fight Over ‘Sponsored Content’ Is 150 Years Old

    David Churbuck
    7 Aug 2014 | 1:32 pm
    Clickhole or Die: The Fight Over 'Sponsored Content' Is 150 Years Old. Excellent and eye-opening piece on the history of advertorials, the "native advertising" of yesterday.  
  • The New Kingmakers — book review

    David Churbuck
    28 Jul 2014 | 7:35 am
    Steven O'Grady is the co-founder of Redmonk, a developer-focused tech analyst firm, and a very smart analyst at that. I first got to know him in 2006 via my old boss at Lenovo, the  CMO Deepak Advani who had a deep interest in Open Source and developer relations from his days at IBM. O'Grady and his co-founding partner James Governor gave us invaluable insights into the Open Source market, something that was unexpectedly crucial to Lenovo's digital marketing focus as unbeknownst to us, one of the iconic Thinkpad laptops had been embraced as a reference platform to simplify hardware driver…
 
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    Ryan Stephens Marketing

  • How Asking for Help Can Transform Your Life

    Ryan Stephens
    14 Aug 2014 | 5:37 am
    Most of us are terrible at asking for help. We don’t want to seem weak, needy or incompetent. The problem is that our reluctance to ask for help can often turn a trivial problem into a hot mess. As an especially proud and stubborn person, I’m often guilty of spending countless hours troubleshooting a problem that someone else in my network could easily help me solve. Worse yet, I regularly complain about an issue instead of proactively taking steps to solve it. Maybe that’s why I was particularly intrigued when a member of my mastermind group, Carolynn Ananian, recently…
  • 17 of My Favorite Blog Posts and News Articles from June 2014

    Ryan Stephens
    30 Jun 2014 | 12:41 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of June 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from June. The commentary below the link is typically the…
  • 5 Key Principles of Courtship That Will Lead to Professional and Personal Success

    Ryan Stephens
    4 Jun 2014 | 7:13 pm
    The following was originally posted on Quora, by Dolly Singh, as an answer to the question, “What are the Best Kept Secrets of Successful Business People?” It’s been re-posted here, in its entirety with permission from the author. Have you ever known someone who seems to be able to get everything they want? The ones who seem to breeze through life effortlessly, making up their own rules as they go along, unaffected by the mundane realities of everyday life? Are some people just “luckier” than others, their roads already smoothly paved, helping them achieve their goals?
  • 21 of My Favorite Blog Posts and News Articles from May 2014

    Ryan Stephens
    30 May 2014 | 5:57 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100′s I read) during the month of May 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from May. The commentary below link is mostly the…
  • 16 of My Favorite Blog Posts and News Articles from April 2014

    Ryan Stephens
    30 Apr 2014 | 4:44 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is  my effort to provide a little signal by curating some of the best/most interesting posts I read during the month of April 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from April. [Blog Posts/News Articles]: The Crossroads of Should and Must -…
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    brandflakesforbreakfast

  • make love not war

    Stephen Palinkas
    22 Aug 2014 | 5:15 am
    Most of us saw the :60 AXE Super Bowl spot that promoted International Day of Peace back in Feb. AXE is now kicking it up a notch and asking their social communities to join in on the conversation to support non-violence. To join in, just kiss your partner and upload the photo using #KissForPeace. Great way to spread love and raise awareness for international peace.
  • let me take a #selfie

    Stephen Palinkas
    22 Aug 2014 | 5:10 am
    Recently, Reddit user “Jazus_ur_lookin_well” added a new twist to the photo trend: ‘statue selfies.’ Now you can see what a roman-greco statue selfie looks like, in case you were dying to know. Quite genius actually, there’s even a subreddit now dedicated to these niche selfies. We all know that selfies can be a bit annoying, but it’s refreshing to see some people thinking outside the box!
  • milk it does a body good

    Stephen Palinkas
    22 Aug 2014 | 5:00 am
    Oh wait, that’s not it… “Got Milk?” Yes, that’s the one. Like the rest of us, you probably thought the “Got Milk” campaign was gone forever. Well it’s still here and the California Milk Processor Board is trying to keep it alive, just like the sales of milk in CA. This time around, the ads are a little different, as they focus on inspiring the future you. They’ve done a pretty good job appealing to a broad market - one video is a little quirky while the other is more serious. Either way it appears that drinking milk makes the future much better.
  • nyc bodega cats tell their stories

    Cory
    21 Aug 2014 | 5:24 am
    The internet has a special place for cats. Some play the keyboard, others end up a gifs on reddit. These cats that live in bodegas in New York City are here to tell you all about their lives in the city. It isn't a funny cat video that you'll share with all your friends, but it is a series that will having you watch the next one, and the next one, until you forget that cats are soulless, opportunistic creatures. It's not "playing" when there is bleeding. Just saying.
  • mediocre selfies wanted

    Cory
    21 Aug 2014 | 5:07 am
    Do you have a phone filled with uninspired photos from your weekend at the shore, or an SD card filled with thousands of images you would never post to your Facebook wall because they are just okay? Well, New Castle Brown Ale wants them so they can photoshop them into an ad for their brew. What are some of the things you can expect them to do with your photo? How about replace your leg with a bottle. Now you are a pirate with a bottle leg. Congratulations, you made the best decision ever.
 
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    Being Peter Kim

  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
  • Following footsteps, in reverse

    Peter Kim
    28 Jun 2014 | 6:00 pm
    Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite. The post Following footsteps, in reverse appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • ColorFoil Chrome Polka Dots

    Trisha Lyn Fawver
    22 Aug 2014 | 9:45 am
    I looked far & wide for these damn things!  Seriously, years ago, maybe when I was still in college (yikes), Sally Hansen came out with what they called Chrome Nail Makeup.  I still have a few bottles as I love the high-metallic finish.  I wish they were even MORE metallic and reflective, like those pins you see floating around of mirror-finish nails, but alas, I don’t think that’s possible short of electroplating my nails.  When I saw that Sally Hansen had resurrected this trend this summer, I was so excited!  However, apparently I was not yet excited enough to run to…
  • Julep Three Wishes Collection

    Trisha Lyn Fawver
    20 Aug 2014 | 9:45 am
    For my June 2014 Julep Maven Box, I opted in for the Julep Three Wishes Collection.  I loved the colors when viewing them online, and I was even happier with them in person.  The three I opted for as an It Girl were Julep Savoy (an antique gold chrome), Julep Phia (an orchid iridescent chrome), and Julep Jennine (a full-coverage borealis blue stardust).  The Stardust polishes are Julep’s answer to the textured polish craze, providing a matte glitter that gives just enough sparkle. I was immediately struck by Jennine.  I loved the shade, even though I don’t know where…
  • Another Amazing Affiliate Summit East 2014

    Trisha Lyn Fawver
    18 Aug 2014 | 2:00 pm
    Last week I attended another amazing Affiliate Summit East 2014 - big thanks up front to Shawn Collins & Missy Ward for their tireless organization of a terrific conference.  I was very excited to return to New York again after missing Affiliate Summit East 2013 in Philadelphia.  This was my 15th Affiliate Summit, and as usual I got more out of it than I ever thought I would. Information The sessions I went to this time around were all spot-on!  Usually there’s a session or two that end up being a disappointment, but all of the sessions I took the time to go to were top-notch…
  • How I’ll Sleep My Way to the Top: BlogHer 14

    Trisha Lyn Fawver
    8 Aug 2014 | 9:45 am
    Yes, my title was totally meant to get you to click.  Linkbait for the win! A couple weeks ago I attended BlogHer ’14 in San Jose.  This was the 10th BlogHer conference, but my first.  I’ve been thinking of going for some time, wondering if it would be beneficial for both of my two lives – my affiliate manager day job, and my blogger night job.  Well, that question was answered.  Since the conference was taking place in San Jose, a short distance from me, it seemed like a sign that I should finally attend and see what it was all about.  Even though I took my Nikon…
  • Finger Paints Poolside Paradise Collection

    Trisha Lyn Fawver
    6 Aug 2014 | 9:45 am
    Originally when I grabbed these two colors I’d recently bought, I was going to attempt a star burst manicure I saw on Pinterest.  What could go wrong?  Oh, just everything.  So that’s not the manicure I ended up with, and instead I went with this random, chaotic angled half & half that probably looks familiar.  It’s similar to my Slightly Nautical Manicure, except the angle goes in the same direction on every finger. Before this, my experience with the Finger Paints line of polish was limited.  I’ve seen it at Sally Beauty Supply numerous times, but nothing…
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    AdWeek: AdFreak

  • Chilling Agency Video Captures the Utter Horror of Deadlines

    22 Aug 2014 | 11:15 am
    If you make anything, literally anything—you know the pressure associated with finishing it. If you don't know what I'm talking about, well, aren't you the portrait of cool? Enjoy that weird bridge you live under, Rumplestiltskin. Admine, a Greek agency, empathizes—and has created a terrifying yet campy little trailer for a fake film called Deadline, in which the protagonist creatives get hunted and tortured by the evil, evil client. We're not really sure what it's promoting (beyond the agency itself), and frankly not sure it matters. It's a fun take…
  • Samsung Galaxy S5 Takes the Ice Bucket Challenge, and Calls Out the iPhone

    22 Aug 2014 | 10:48 am
    With some exceptions, brands haven't broadly embraced the immensely popular Ice Bucket Challenge craze, benefitting the ALS Association, and understandably so. You don't really want to be seen as profiting off a charity campaign. And also—well, this could happen. Samsung, though, doesn't care. In the Ice Bucket Challenge, it saw yet another opportunity to slam Apple. And any opportunity like that, it does not pass up. The Samsung Galaxy S5, you see, is advertised as waterproof. The iPhone? Not so much. Did anyone even challenge Samsung Mobile U.K.? Doesn't matter. It…
  • It Looks Like Pizza Hut in Japan Is Now Totally Being Run by Cats

    22 Aug 2014 | 8:43 am
    If there are two things that go together on the Internet like cats and pizza—it's cats and friggin' pizza!  The latest treat from Japan is a website announcing the grand opening of Pizza Cat!, a Pizza Hut restaurant apparently run entirely by cats. The campaign is rolling out as tiny "episodes" of each "employee" cat doing jobs like delivering pizzas, cleaning the floors and managing the money. The results are pretty hilarious, bordering on totally absurd.  We're not quite sure of the actual point of it all, but according to the translation…
  • Fanny Glitterwinkle and Harmony Freebush Give World's Worst Vagina Advice in Tampon Ads

    22 Aug 2014 | 8:24 am
    Feminine hygiene brand Carefree has released some videos from DDB Sydney promoting its new website, and they're absolutely 100 percent not your typical feminine hygiene ads. No mysterious blue liquid being poured onto a maxi pad. No woman in white walking along the beach looking unreasonably elated for someone who's supposedly on day two of her period. Instead, the spots feature three different hosts—Harmony Freebush, Fanny Glitterwinkle and Stefan Van Der Blöed—who monologue emphatically about different aspects of vaginal care. One is devoted entirely to vagina…
  • This Glorious Local Restaurant Ad Will Take Your Mind Off Everything Wrong in the World

    22 Aug 2014 | 6:55 am
    Feeling sad? Uninspired? Sick at heart over basically every single thing happening in the world right now? Well then, welcome to the "empire of taste," a place where you will be guided through the world of Staten Island's latest ... I'm going to assume Greek restaurant, Troy, where they serve delicious scroomin berts (don't ask me, man, just watch the video). This is a.) fantastic and b.) probably a gag, but Troy is definitely a real restaurant where someone with a Central European accent picks up the phone and says they've been open for a few days (although the…
 
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    Marketing Pilgrim - Internet News and Opinion

  • Majority of seniors say advertisers don’t treat them with respect

    Cynthia Boris
    21 Aug 2014 | 2:05 pm
    Earlier this year, Esurance ran a TV commercial where a senior citizen tried to prove how up-to-date she was by posting her vacation photos on her “wall”. But of course, it wasn’t her Facebook wall, it was the wall in her living room. When her friends try to top her with talk about fast insurance quotes, the woman “unfriends” them. Which. . . of course. . . is not how that works. Very funny. Not really. This is why 60% of the seniors in a GlynnDevins survey agreed that boomers in advertising are stereotypes. Slightly more than half said they don’t feel like…
  • Instagram rolls out real-time analytics for advertisers

    Cynthia Boris
    21 Aug 2014 | 12:45 pm
    Instagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?) Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have.
  • Ode to a Search Engine: A look at Google’s 10 biggest search milestones

    Cynthia Boris
    20 Aug 2014 | 3:07 pm
    Google, how do I love thee? Let me count the ways. I love you for your intuition and how you know what I’m thinking when even I’m not so sure. I love you for your image search that helps me find a name for the thing I just bought at the thrift shop.  I love you for your inventive and amusing Google Doodles. (Doctor Who returns on Saturday!) But mostly, I love the way you serve my content to millions of people on a daily basis absolutely free of charge. Amit Singhal, Google’s top search guy sat down this week to write his own love letter where he listed what he thought were…
  • Mobile purchases are up but revenue is down. How did that happen?

    Cynthia Boris
    20 Aug 2014 | 2:07 pm
    Yesmail has good news and bad news for email marketers. First, the good news.  “The number of purchases made as a result of emails opened on a mobile device has grown almost 40 percent over the past year.” Now the bad news. “Revenue from mobile purchases increased by a comparatively modest 10 percent.” No big deal, right? Because people who open email on a desktop clearly love to click through and spend. True enough, but Yesmail says that 64.5% of all email opens happen on a mobile device. And since the average order on a mobile device is 33% lower than the average…
  • Twitter gears up to really ruin your timeline

    Andy Beal
    20 Aug 2014 | 6:32 am
    Remember when Twitter introduced the official retweet option and thousands of users vowed to start blocking anyone that caused a stranger to show up in their stream?* Well, they ain’t gonna like this update from Twitter either. As spotted by Quartz, Twitter has quietly changed its help document, What’s a Twitter timeline? “Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timelineThis means you will sometimes see Tweets from accounts you don’t followWe select each Tweet using a variety of…
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    Biz Growth News - branding, business development and new media tips to attract more clients in less time

  • How to use Pinterest Messages on your desktop or mobile device

    Krishna De
    7 Aug 2014 | 6:12 am
    For some time it has been possible to send Pins to people you know on Pinterest or even by email. However now Pinterest has introduced a new feature where you can create a conversation around specific content – be that a Board or a Pin, using Pinterest Messages – read the announcement here. The introduction of Pinterest Messages extends the previously released ‘Send’ feature. Pinterest has to-date been a difficult platform to build relationships on, with the only option being to leave comments on Pins or find the person through their social links on their Pinterest…
  • Exploring social commerce opportunities and Shoppable Google Hangouts with the new Promotions app

    Krishna De
    2 Jul 2014 | 7:55 am
    I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted last week to see that a new app will be available in the future for Google Hangouts users called the Promotions app. You can read the review I did of the tool here. If you are not familiar with Shoppable Hangouts here are some examples of brands hosting Shoppable Hangouts where people watching the Hangout can click through to make a purchase of your product – this is a great example of social…
  • Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

    Krishna De
    2 Feb 2014 | 10:41 am
    The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. Ronnie supports entrepreneurs and small businesses who want to learn how to use Google Hangouts in their business and I will be talking to Ronnie about how to take your Hangouts to the next level, following on from the previous episodes where we have talked to business leaders using Hangouts for their own online communications. You can watch the show live streaming on this page – see the video below. If you prefer, you can…
  • Visual Content Marketing Show Episode 5 – How to use Google Hangouts to boost your online visibility

    Krishna De
    25 Jan 2014 | 6:01 am
    The fifth epsode of The Visual Content Marketing Show will take place on Monday 27 January 2014 at 7 pm /2 pm EST and my guest is entrepreneur Denise Wakeman. I have know Denise for many years (since 2005) and through that time she has not only grown her own online visibility but that of her clients, and for the last year she has also included using Google Hangouts in her marketing and communications plans for a number of different projects and programmes which is she is involved with. Denise will be sharing with us her experience of using Google Hangouts as a platform to enhance your online…
  • Visual Content Marketing Show Episode 4 – How to use Google Hangouts if you are a chef or food blogger

    Krishna De
    18 Jan 2014 | 1:22 pm
    The fourth epsode of The Visual Content Marketing Show will take place on Monday 20 January 2014 at 7 pm /2 pm EST and my guest is chef, and culinary instructor Chef Dennis Littley. I first became aware of Chef Dennis when he was hosting Google Hangouts sharing recipe tips and since then he has gone on to be a guest on many shows and has hosted several other series of Google Hangouts to support his network and communities. Chef Dennis will be sharing with us his experience of using Google Hangouts as a platform to market your business is you are a chef, culinary instructor or food blogger.
 
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    A Source Of Inspiration

  • Discover the world’s shortest cooking show

    Armando Alves
    22 Aug 2014 | 10:54 am
    Whenever people ask me for great examples of brands on Instagram, i’m always reminded of @bartsfishtales. To promote their sustainable line of fish products, Fishtales invited chef Bart van Olphen to share his tips and recipes on 15 second videos for Instagram. Natwerk, the agency responsible for the work, has now shared the whole case on their site (video above), so thankfully I can now reference other people to it.
  • Got a phone camera? You might be ready for the Oscars

    Armando Alves
    22 Aug 2014 | 12:43 am
    At least if you’re nominated for Phonetastic, the parallel section of the Sitges International Fantastic Film Festival, taking place next October in Catalonia.  The mobile film festival is able to present its award-winning shorts from its Official and Animation sections as candidates for the Oscars®. Here’s my selection from this year’s entries: Nitro Warriors. Michael Bay could have directed this car chase (above). Intrusos. Yes, you can shooting an horror movie on a smartphone. Recurring Symptoms. What if every time you sneezed, you jumped a few minutes back in…
  • This is not your regular Twitter card

    Armando Alves
    20 Aug 2014 | 5:13 pm
    Acura did something new today on Twitter. Instead of the regular card, we got to experience what is probably the first interactive Twitter card. Nothing truly groundbreaking but it’s a sign where native advertising is heading to.
  • A burguer for your thoughts

    Armando Alves
    19 Aug 2014 | 4:46 pm
    London has seen their share of exciting digital out-of-home activations, and this time it’s Leo Burnett London and Grand Visual joining the party with a whimsical billboard where thought bubbles are filled with Big Macs. Disclaimer: McDonald’s is a client.
  • Don’t look at me

    Armando Alves
    18 Aug 2014 | 12:36 pm
    Amongst the several projects that Shin Seung Back and Kim Yong Hun are showing at the Ars Electronica Festival, this one was rather interesting: Nonfacial Mirror. Built with  Arduino, a webcam and custom software, one can look at his/her face in the mirror only when it’s a nonface. A different approach for face detection software, as it  plays on anonymity and not intrusion.
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    AttentionMax

  • Cockroaches and Pop-Up Ads

    Max Kalehoff
    18 Aug 2014 | 6:19 pm
    The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”). They’ve come with some great quotes as well. The first, on the beloved pop-up ad: Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions…
  • No, We Are Not Finding Out The Sex Of Our Unborn Child

    Max Kalehoff
    16 Aug 2014 | 5:53 am
    “Do you know what you are having?…Girl or boy?” That’s the first question I get when I tell people we’re expecting a newborn, or when they see Laura’s bump. It is so predictable. Laura and me? No, we are not finding out the sex of our unborn child. We didn’t find out the sex of our fist two babies until they were born. We’re holding out for our third. I believe we’re a minority, and there are fewer of us today versus five years ago. I think learning the sex of your baby at birth is one of the best surprises in the world. A birth…
  • When Malice Prompts Forgiveness

    Max Kalehoff
    14 Jul 2014 | 6:25 pm
    I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites. Since I launched this website in 2007,  these invasive parasites have cost me countless hours engaged in malware removal, cleanups and Google restitutions. They’ve forced me to pay a subscription to a malware monitoring and security service — like a tax for making this website and my writings public to all. Google’s SEO webspam team doesn’t like these characters, either. And that’s becoming…
  • Whose Job Is It?

    Max Kalehoff
    4 Jul 2014 | 5:12 am
    See something that doesn’t look right? Wondering whose job it is to make it right? Don’t stand around asking while the problem gets worse! If you’re a leader, a team player, or just a descent person, you make it your job! The post Whose Job Is It? appeared first on Max Kalehoff.
  • Pay Phones Do Still Exist

    Max Kalehoff
    21 Jun 2014 | 5:51 am
    I published recently a post about smart phone apps needing better offline modes given the poor reliability of wireless signals, especially in major cities like New York. I featured an ironic photo of a pay phone graveyard. I lamented subtly the days when, from a street corner, you could get a solid call connection. In the back of my mind I was assuming that pay phones don’t exist anymore. But as you can see from this post’s feature image, they do. My son took this photo from a KOA camp ground in Saugerties, New York. A working pay phone booth was such a novelty for both of…
 
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    Rescue Marketing

  • Earning Return Business, part three

    Mark Riffey
    18 Aug 2014 | 3:50 am
    In the last year, we’ve experienced the joy of moving. Twice. Yes, twice on purpose. Apparently our lives are in such dire need of adventure that one move wasn’t enough. Census you asked Why do I bring up these moves? According to U.S. Census data from 2010, Americans move about 12 times in their lives – and younger generations are trending toward moving even more often. Moving is not an inexpensive or easy affair. It can stress families heavily at a time when they are already under substantial pressure. Since we do it about a dozen times in our lives, it would seem…
  • Leaders honor their words

    Mark Riffey
    4 Aug 2014 | 4:23 am
    Recently, someone in a position of trust and honor was found to have published someone else’s work without attribution. The situation was made worse by their affiliation with an organization whose reputation for trust and honor is sacrosanct. Plagiarism and/or unattributed quotes happen. Sometimes intentionally, sometimes not. Sometimes there are extenuating circumstances, sometimes not. Sometimes, there are excuses and denial. Coming clean about our mistakes We’re not perfect beings. All of us make mistakes, no matter what our handlers, customer support people, PR representatives…
  • Groundhog Day with Ooompa Loompas

    Mark Riffey
    28 Jul 2014 | 4:30 am
    Recently, I had a series of “Groundhog Day” experiences with multiple vendors in the same market, in the same market area, while seeking the same product that all of them sell. Of course, they’re competitors, though some of them may be owned by the same people or corporation. I didn’t look that hard, but I doubt that’s the case. What I found most interesting about this situation is that they were identical in almost every possible way. If you switched the logo, phone number, business name and address between each of them, you’d find it difficult to figure…
  • Earning return business, part two

    Mark Riffey
    23 Jul 2014 | 4:45 am
    Last time, I shared a story about how Best Buy avoided losing my family’s phone business (and perhaps all our business) by bending the rules a little on an insurance claim that had gotten in the weeds thanks to a combination of errors on our part and theirs. This week, car rentals. We recently drove 1300+ miles to see my mom and rented a car for the trip. Most of the adventure occurred during the rental car pickup, of course. Deliver what you promise, unless you can’t I reserved a small, high-mileage car for the trip. My evil plan was to rent a car whose difference in gas mileage…
  • Earning return business

    Mark Riffey
    21 Jul 2014 | 4:00 am
    When you make client service decisions, do you weigh the cost of losing the client in your decision? I’m talking about the hard cost of losing that client, not the often fuzzy, sometimes made up, and frequently inaccurate cost of a loss, that usually includes the 10-20 people (on average) that an unhappy client will tell after a poor experience – even if it’s their fault. While that does tend to happen, it’s this unhappy client I’m focused on, not their friends, family and coworkers. That’s the one you’re almost sure to lose in a badly handled…
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    Adverblog

  • The Scratch Banner

    Mark
    15 Aug 2014 | 9:18 pm
    Nobody likes clicking on banners… well maybe media agency types. As they say – Scientific stats show you are more likely to climb Mount Everest or survive a plane crash than click on a banner ad. It’s always nice to see some simplicity in a banner that doesn’t take you out to some shit site that had nothing to do with the messaging. I like this one as it adds a bit of fun. Creative Director / Art Director: Peter Mix Willer Art Director: Andy Borglind Code / webdesign: Andy Borglind
  • Apple iPad What Will Your Verse Be?

    Tim
    12 Aug 2014 | 6:12 am
    What do Jason, community activist and organiser of the Slow Roll cycling in rejuvenating Motor City Detroit, and Chinese Yaoband rocking out in front of The Great Wall (not the car) have in common? They use Apple iPads to make it happen. Check these latest Apple ads as they gently whisper to us: Stop browsing Pinterest – organise a movement, start a band. What will your verse be? All the current Apple verses can be found here on this site. And you can follow me on @tbuesing
  • Lidl Fan Cup

    Tim
    12 Aug 2014 | 3:27 am
    This FIFA World Cup in Brazil has enthralled billions of people with football drama, tears and glory. During this spectacle those hungry for more and who were maybe better at foosball (table football) were able to play a facebook-connected version of it. Welcome to the Lidl Fan Cup. Lidl is a discount supermarket covering almost all of Europe. It invited its 10 million FB fans in 23 countries to become facebook football players. Some nifty engineering later (their origins are German after all) and 300 live video cameras were connected to cover a 6 week-long online tournament on 50 tables. And…
  • Brands plus Bands equals Selling Out?

    Tim
    11 Aug 2014 | 9:27 pm
    From Jack Daniels comes an interesting documentary on bands and their approach to making what they love. And not starve or sell out. But is it even possible to sell out these days when fashion, music and art all get heavily supported by advertising? As an aside, the brand Jack Daniels only paid the cost of travel and production for film maker Dan Graetz – who you should book for your next video by the way: http://graetzmedia.com Follow me on @tbuesing
  • ASICS Kerri Cannon In Your Face

    Mark
    7 Aug 2014 | 1:44 am
    For this year’s World Series Of Beach Volleyball, ASICS gave fans, both at the event and at home, a chance to experience the power and accuracy of ASICS elite athlete, Kerri Walsh Jennings. How? With the Kerri Cannon, a remote-operated spiking machine that offers those (teams of two) brave enough to face it, a small taste of what it feels like to play against an elite player like Kerri and possibly cop a volleyball to the face High-velocity spikes launched from the Kerri Cannon are meant to replicate the power of top professional female players like Kerri, which have been clocked at up to…
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    All You Need Is A Good Idea!

  • Right brain. Left brain. Lefght brain.

    Jay H. Heyman
    21 Aug 2014 | 7:01 am
    (Photo credit: Wikipedia) I have always had a problem with the cliché right brain, left brain theory. You know the one. It states that the right and left hemispheres of the brain have different functions. The left brain is the logical side, while the right side is where creativity resides. My problem is based on an intense observational study of one: Me. I have found that while I am indeed a “creative,” and therefore should be right brained, I need structure and logic, no matter how convoluted it may appear to others, to guide me in my search for the creative answer. My ideas, good, bad…
  • Are icy bucket baths cool?

    Jay H. Heyman
    18 Aug 2014 | 9:22 am
    Unless you have been living in a remote igloo, you have certainly heard of the new viral “Ice Bucket Challenge.” As Emily Steel explains in this article, people make a video of themselves dumping a bucket of ice water on their heads, post it on social media, and then challenge friends to do the same or donate $100 to ALS (Lou Gehrig’s disease). Results? 1.2 million videos on Facebook. 2.2 million tweets. $13.3 million in donations to the ALS Association, with over a quarter million new donors. While there are naysayers (though I have yet to actually hear anyone say, “Nay,” out loud)…
  • Ever realize why a headline is like an elevator pitch?

    Jay H. Heyman
    14 Aug 2014 | 7:33 am
    (Photo credit: Wikipedia) We all know the rationale behind the infamous “elevator pitch:” You only have a limited amount of time to provide a persuasive story to someone of who you are, what you do, and why anyone should care. The thinking is that you should imagine you are in an elevator when telling your story, to help you make it as brief as possible, before the person you are talking to tunes out. But the length of your pitch is not the reason people drift off. The truth is that when you tell people your profession, they instantly put you into a category, believe they know exactly…
  • Take the Job Seriously, but Not Yourself

    Jay H. Heyman
    11 Aug 2014 | 7:57 am
    (Photo credit: Wikipedia) Actually, that’s it for today. The quote was the headline in this article. Read the interview if you wish, lots of good ideas. But if nothing else, follow the platinum rule in the post title. Got the idea? Related articles Logan LaHive of Belly on Expanding Into New Markets [Video] Logan LaHive of Belly on the Startup Learning Curve [VIDEO] How Logan LaHive's Customer Loyalty Services Company, Belly, Drives Growth for Small Business 10 Questions: Logan LaHive, founder and CEO, Belly
  • Er, why bother?

    Jay H. Heyman
    7 Aug 2014 | 7:22 am
    I certainly understand wanting to use your brand name, or a piece of it, as part of your marketing. If you can figure out how to do this in an interesting way, it makes your advertising more proprietary. Especially when you don’t have a large budget. (“Just Do It” could work for many companies in many categories. But when you spend tons—my approximation of their budget—of money, Nike can buy ownership of the phrase.) And I truly thought my tag for Sharp watches was definitely something that Sharp, and only Sharp, could own. (The line was, “Ever notice that when people are serious…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • If you choose to be in the dog food business...

    Seth Godin
    22 Aug 2014 | 2:08 am
    Be delighted to eat dog food. It makes no sense to disdain the choices your customers make. If you can't figure out how to empathize and eagerly embrace the things they embrace, you are letting everyone down with your choice. Sure, someone needs to make this, but it doesn't have to be you. If you treat the work as nothing but an obligation, you will soon be overwhelmed by competition that sees it as a privilege and a calling.        
  • Tone deaf

    Seth Godin
    21 Aug 2014 | 2:33 am
    Great marketers have empathy. They're able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else's shoes. Bullies are tone deaf. They don't always set out to be brutal and selfish, but their near-total lack of empathy amplifies their self involvement. "What's it like to be you?" is an impossible question to answer. But people who aren't tone deaf manage to ask it.        
  • Totally and completely out of my control

    Seth Godin
    20 Aug 2014 | 1:58 am
    Gravity, for example. I can't do a thing about gravity. Even if I wanted to move to Jupiter or the moon for a change in gravity, it's inconceivable that I could. On the other hand, there are lots of things I can do to control my reaction to gravity. I can take Alexander classes or get in better shape. I can avoid situations where gravity makes me uncomfortable (the trapeze, for example). I can choose to not whine about gravity and its effects. There are countless forces in our lives that are out of our control. That doesn't mean we can't do anything about how they influence our work and our…
  • Squidthanks

    Seth Godin
    19 Aug 2014 | 11:53 am
    Nine years ago last month, a few of us sat down in my office and started working on Squidoo. Since then, there have been billions of visits to our site, and many of you have clicked, written, and contributed to what we've built. We've been able to pay people from around the world for great content and donate to dozens of charities. Thanks. Squidoo was launched before Pinterest, Twitter and Medium were the platforms of the day. It arrived just in time to remind people that in fact they could share what they cared about with people who were interested in hearing about it. Last week, we…
  • Slacktivism

    Seth Godin
    19 Aug 2014 | 2:08 am
    This is far from a new phenomenon. Hundreds of years ago there were holier-than-thou people standing in the village square, wringing their hands, ringing their bells and talking about how urgent a problem was. They did little more than wring their hands, even then. In our connected world, though, there are two sides to social media's power in spreading the word about a charitable cause. According to recent data about the ice bucket challenge making the rounds, more than 90% of the people mentioning it (posting themselves being doused or passing on the word) didn't make a donation to support…
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    MarketingProfs: Marketing Opinions

  • Three Signs Your In-House App Project Is in Big Trouble

    22 Aug 2014 | 7:00 am
    Companies often take advantage of in-house resources rather than hire a third-party developer or purchase software to address their app needs. But sometimes, that decision isn't the best one. Read the full article at MarketingProfs
  • Baker's Dozen: My 13 Favorite Episodes of the Marketing Smarts Podcast

    21 Aug 2014 | 7:00 am
    Marketing Smarts podcast host Kerry O'Shea Gorgone boxes up a baker's dozen of her favorite episodes to date and reasons why you should give them a listen. Read the full article at MarketingProfs
  • The Seven Deadly Sins of Marketing Automation

    20 Aug 2014 | 7:00 am
    Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term--and failure in the long term. Read the full article at MarketingProfs
  • Why You Need to Stop Avoiding Google+

    19 Aug 2014 | 7:00 am
    I'm ashamed that I've been shying away from Google+ for far too long. However, in light of Google+'s growing popularity, I was convinced that Google+ is really worth a company's time. Read the full article at MarketingProfs
  • Five Ways Color Affects Brand Development

    18 Aug 2014 | 7:00 am
    Color applied right to a product or an entity can be a highly influential tool for marketing success. Here's why. Read the full article at MarketingProfs
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    Ogilvy Blog Aggregator

  • Social Digest – The true cost of Comic Sans

    20 Aug 2014 | 4:16 am
      Because everyone loves a good font anecdote right? No? In that case, you should probably just close this window right now. Still here? Okay let’s get started then… welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London.   3 THINGS YOU NEED TO KNOW Facebook is testing a Satire tag so you know what’s real and what’s not 12 brands killing it on Snapchat (By the way, in case you’re still in denial about Snapchat, a recent Comscore report found that with 32.9% penetration, Snapchat was the third…
  • Five Learnings from the #ALSIceBucketChallenge

    19 Aug 2014 | 1:25 pm
    Two months ago, I discovered my 13- and 11-year-old sons posting videos on Instagram proclaiming that they were “accepting the challenge” – and then someone dumped water on their heads from a roof or tree overhead. I remember wondering what they were doing, though not enough to really ask. All of their friends seemed to be taking part in this mysterious challenge, too, so I chalked it up to “tweens and Instagram.” Fast forward to about four weeks later. Suddenly, people I knew were acting just like my crazy children, posting videos and getting doused with ice-cold water. I watched…
  • Native Advertising is a Force for Good

    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • Tuesday Talks: The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • E-commerce trends: lessons from China

    7 Aug 2014 | 6:37 am
      eCommerce and Social Media are like rainy days and classical music. They were made for each other. How do you drive sales through social? How do you tell a story and sell your product…through social? Recently, Nicky Szmala, Digital Director, and colleague Rachel Guo, of Geometry Global Beijing (our sister company), shared their perspective on the most recent and best examples of eCommerce from China that Social@Ogilvy – and now you! – can apply to the rest of the world.They included case studies and analysis of brands such as RoseOnly, Hey Juice, Taobao and Xiaomi. The…
 
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    Lip-Sticking

  • #nevergiveup #womanofdistinction Woman of Distinction

    Yvonne
    21 Aug 2014 | 11:17 am
    Yes I have tattoos. Yes I am pursuing my dreams of becoming a model... I have been told on several occasions that everything about me is perfect for modeling if only I didn't have those tattoos ... I've honestly thought about removing them to advance ... I have put each and every one of these beautiful tattoos on my body for a reason. Most of them are reminders ... visual tokens that show me how far I have come in this life ... I have spent years perfecting the art of loving myself fully and I have decided to not comprise who i am because my style doesn't for into the category mold of…
  • #WomenofWIPIN - Women in the Pet Industry Rock!

    Yvonne
    18 Aug 2014 | 9:15 am
    by Yvonne DiVita The women of WIPIN rock big time! WIPIN is Women in the Pet Industry. I am a member. A proud member. This past weekend I experienced such profound acceptance by a large group of business women, it made me glad to be alive. Over and over, at the WIPIN conference in Portland, OR, women were saying, "Everyone here is so friendly! I am amazed by how giving they all are!" That's the catch-phrase of the weekend... Giving. The conference itself was about Growing. But we don't grow until we GIVE, isn't that true? Each woman brought a unique set of ideas with her. Each woman was an…
  • Creating Fresh Website And Blog Content: 3 Ways

    Yvonne
    18 Aug 2014 | 4:00 am
    Post by Blog Manager Robbi Hess Does the idea of the "blank screen" make you cringe? It does for many entrepreneurs. After all, you're an expert in your business niche and that niche may not be writing. If you endeavor to write your own blog posts, here are three ways you can create content that will intrigue and enchant your readers: Use photos podcasts or video. As many blog sites to, host a "Wordless" day. As in a "Wordless Wednesday" in which you ask your readers to simply submit a photo under a stated theme. "Relaxation at home" for example could prompt your readers to send photos of…
  • Does Your Business Need A Blog? Yes!

    Yvonne
    15 Aug 2014 | 4:30 am
    Post by Blog Manager Robbi Hess It still kind of amazes me that even today, business owners will ask, "Do I really need a blog?" My short answer is a resounding, "yes!" Why? Myriad reasons, but the main one is that if you have a website and you don't typically update your site -- and no one usually does -- it will not rank high in Google searches. However, if you have a blog on your website, every time you add new content Google thinks you've updated your site (which essentially you have) and your searchability gets revved up. Here are three ways having a blog can help you market your…
  • 10 FUN Ways to Overcome Writer's Block #defeattheblock

    Yvonne
    11 Aug 2014 | 7:15 am
    Me, reading blog posts, becoming inspired by YOU. by Yvonne DiVita #defeattheblock The dreaded WRITER'S BLOCK!!! It can strike at any moment, any second, any day or week... even in the middle of a paragraph of fantastic writing! You're sitting there at your desk, your fingers are sailing over the keyboard like water over a stone, smooth and flowing. You're in the zone.  The day has gone by without notice as you compose that amazing chapter of your book, that astounding blog post, that outstanding dedication, whatever. You don't notice the shadows coming through the blinds, trying to nudge…
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    Web Ink Now

  • The New Rules of Sales and Service - my new book - releasing soon!

    David Meerman Scott
    21 Aug 2014 | 11:38 am
    I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship. The New Rules of Sales and Service is about how the buying process has radically changed and how people who understand that change can grow business now. Buyers are now in possession of unlimited information so online content is quickly becoming the dominant driver for commerce. Unfortunately most organizations are still…
  • Are you telling the truth?

    David Meerman Scott
    19 Aug 2014 | 11:40 am
    When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the sign they hold is true. On the Las Vegas strip Saturday night, I ran into this gentleman and laughed out loud at his sign. I gave him some money and thanked him for the laughter. He told me that some people have a sense of humor and some don’t. He likes reaching those, like…
  • It’s still great marketing. Just don’t call it a blog.

    David Meerman Scott
    15 Aug 2014 | 7:03 am
    Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. And when I worked on Wall Street in the 1980s for Wrightson ICAP, a real-time economic research firm, Lou Crandall was blogging there (doing his syndicated real-time market forecasts through an old black and white video technology called Telerate). Lou Crandall has been…
  • Giving things away for free to build your network and grow your business

    David Meerman Scott
    12 Aug 2014 | 6:45 am
    At the Gathering of the Vibes music festival last weekend, besides the great live bands, I particularly enjoyed wondering around the camping area. It's fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular at Vibes. As I paused, I was told they are free. Now, that’s interesting! So I got to chatting with Dave, the guy who made them. Dave told me he loves to make the shirts and giving them away brings back much more to him than money ever could. By…
  • Silver Oak Cellars builds passionate fans through social media “bottle stories”

    David Meerman Scott
    6 Aug 2014 | 11:55 am
    After I delivered a talk called “Business Lessons from the Grateful Dead” to a group of enthusiastic company leaders at YPO, I had a chance to spend some time with David Duncan CEO of Silver Oak Cellars, a producer of delicious and distinctive Cabernets from Napa Valley and Alexander Valley, California. Duncan told me about the importance of social media for his winery and how they communicate with the passionate fans of his wines. Like other CEOs active on social networks who I wrote about in my recent post The #Social CEO Drives Business for their Company, Duncan is an enthusiastic…
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    EmailKarma.net

  • CASL – Three Weeks Later

    Matthew Vernhout
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matthew Vernhout
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matthew Vernhout
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
  • CASL Countdown: Week 2 – The Home Stretch

    Matthew Vernhout
    16 Jun 2014 | 1:22 pm
    CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper forms). Data sending sources – You have a clear understand of all your output sources, if this is unclear for email consider turning on DMARC in reporting…
  • CASL Countdown: Week 3 Compliance and Monitoring

    Matthew Vernhout
    10 Jun 2014 | 8:28 am
    With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks as described in Week 4 start to look at the compliance portion of your program. What is the auditing process, who is in charge of monitoring the deployment teams are following the processes (remember rush deployment jobs often lead to mistakes), how ofter will you audit the team. Be sure to document these processes so you have…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

    Ben Brausen
    22 Aug 2014 | 3:45 am
    Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of…
  • Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

    Lee Odden
    21 Aug 2014 | 4:10 am
    One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him working as Head of Strategy at NewsCred as well as writing for his B2B Marketing Insider blog. We’ve covered Michael’s B2B marketing presentations in the past and it was great to catch up with him for this interview. In the lead…
  • Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

    Lee Odden
    20 Aug 2014 | 3:48 am
    “And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all information overload wherever you go: laptop, tablet or smartphone. The Cheshire Cat would probably like being able to blend in with all that information…
  • Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

    Lee Odden
    19 Aug 2014 | 3:45 am
    It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15). On top of all that, Ann is a regular contributor to many of the conference eBooks we…
  • Visual Content Marketing Strategy eBook

    Lee Odden
    18 Aug 2014 | 4:18 am
    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to the Content Marketing Institute and MarketingProfs’ annual studies, over 90% of B2B and B2C marketers are using content marketing. That’s a tremendous amount of competition and to stand out, successful…
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    Ads of the World™

  • Coors Light: Ice Bar

    ivan
    22 Aug 2014 | 12:35 pm
    Advertising Agency: VCCP, UK Agency Producer: Andy Leahy Creative Director: Jim Capp Copywriter: Jermaine Hillman Art Director: Paul Kocur Planners: George Everett, Sandie Dilger Media Agency: ZenithOptimedia Media planners: Guy Edwards, Aidan O’Callaghan Production Company: Rattlingstick Director: Daniel Kleinman Post-production: Framestore Executive Producer / Producer: Johnnie Frankel Editor: Julian Tranquille / Cut & Run Sound: Sam Ashwell / 750mph Music: Wake The Town
  • Foot Locker: Triple Black Challenge

    ivan
    22 Aug 2014 | 12:16 pm
    Advertising Agency: AMV BBDO, London, UK Production Company: Found Creative Directors: Zac Ellis, Rich Littler Art Direction: Emma Winter Lighting Design: Mike Gunning Music and Sound Design: Altitude Music Infra-red cameras: Minicams DoP: Greg Taylor
  • Boundary Road Brewery: Beer census

    ivan
    22 Aug 2014 | 12:05 pm
    You count. Not a lot, but definitely a bit. Every few years, the people in charge of New Zealand ask you a series of fun questions about your name, your ethnicities, and whether or not you're a Jedi. Sadly, they never ask the questions that matter, which is why we at Boundary Road Brewery have done our own. So please take the census below, or do it online and save a tree or something. Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand Executive Creative Directors: Paul Catmur, Daniel Barnes Creatives: Rob Longuet-Higgins, Rob Cook Digital creative: Dylan Scott Group…
  • Peugeot Boxer: Side

    ivan
    22 Aug 2014 | 11:53 am
    It feels bigger because it is bigger. Now with 12,000L cargo capacity. Advertising Agency: Y&R, São Paulo, Brazil Executive Creative Director: Rui Branquinho Creative Director: Victor Sant'Anna Creatives: Kleyton Mourão, Pedro Guerra, Denon Oliveira
  • Peugeot Boxer: Back

    ivan
    22 Aug 2014 | 11:52 am
    It feels bigger because it is bigger. Now with 12,000L cargo capacity. Advertising Agency: Y&R, São Paulo, Brazil Executive Creative Director: Rui Branquinho Creative Director: Victor Sant'Anna Creatives: Kleyton Mourão, Pedro Guerra, Denon Oliveira
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    adland.tv - all the adnews not fit to print

  • DNA Signs Award-Winning Filmmaker Sanaa Hamri

    TRUST
    22 Aug 2014 | 9:11 am
    Read more about DNA Signs Award-Winning Filmmaker Sanaa Hamri Add new comment
  • Ikea - Adam & Sofi hypnotized to see their future #IKEAtraveltime - (2014) 3:50 (Sweden)

    dabitch
    22 Aug 2014 | 2:35 am
    I'm not sure where to begin with this ad from Forsman & Bodenfors in Sweden. Country:  Sweden Commercials:  Household Read more about Ikea - Adam & Sofi hypnotized to see their future #IKEAtraveltime - (2014) 3:50 (Sweden) Add new comment
  • Taylor Swift - Shake It Off - (2014) (USA)

    dabitch
    21 Aug 2014 | 10:00 pm
    Taylor Swift, the girl so many seem to love to hate, has come out with a new song explaining that she just shakes it off. Good for her. The video shows all sorts of shaking, twerking, hopping, pop locking, street dancing, ballet dancing and modern dance. Country:  United States Commercials:  Entertainment Read more about Taylor Swift - Shake It Off - (2014) (USA) Add new comment
  • Greenpeace "Marmot Licks GoPro" (2014) :48 (USA)

    kidsleepy
    20 Aug 2014 | 10:08 pm
    How great is this viral ad of a marmot licking a GoPro? Answer: Really great. Because Greenpeace turned it into an ad. Country:  United States Commercials:  PSA & Public Interest Read more about Greenpeace "Marmot Licks GoPro" (2014) :48 (USA) 1 comment Add new comment
  • Science World "Positively Painful" (2014) :30 (Canada)

    kidsleepy
    20 Aug 2014 | 1:39 pm
    Science World at Telus World of Science wants you to know that optimists are more healthy, even if they get a kick to the nuts. Apparently this was "banned," by Canadian television because they thought it was too violent. Or something. Country:  Canada Commercials:  PSA & Public Interest Read more about Science World "Positively Painful" (2014) :30 (Canada) Add new comment
 
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    Russell Davies

  • silly grin

    russell davies
    7 Aug 2014 | 10:44 am
    This is splendid. The best bit is the silly grin on his face at about 41 seconds, celebrating the goal scored as a result of the pass he side-foots while looking the other way.
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    Marketing & Strategy Innovation blog

  • The Cootie Effect: Touch, Contagion, and Magical Thinking

    admin
    20 Aug 2014 | 11:00 pm
    I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties“) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingproduct contaminationperspective
  • Brand Experience Brief: Wendys in Dublin Ohio

    admin
    20 Aug 2014 | 2:42 pm
    Wendy’s celebrates its heritage through a unique customer experience at this, the site of the original Wendy’s restaurant. Check out a video audit and analysis of the brand experience. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: brand experiencesDenise Lee Yohncustomer experiences
  • Why Is Customer Experience a Journey?

    admin
    17 Aug 2014 | 3:24 am
    Have you ever wondered why the customer experience is a journey, not a destination?The best journeys answer questions that, in the beginning, you didn't even think to ask. -Jeff JohnsonFacebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Annette Franz Gleneickicustomer experiencescustomer journey
  • Great To See the Interest in Older Consumers but This Is Old, Old News

    admin
    16 Aug 2014 | 6:45 am
    I  should be delighted to see an increased interest in marketing to older consumers. For the past ten years I have been pleading with companies and agencies to face reality and dump their obsession with youth centric marketing.Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: greygrey marketing50plusDick Stroud
  • The New Digital Battlefields

    admin
    16 Aug 2014 | 6:32 am
    In the popular TV show, Game of Thrones, the denizens of the North often repeat the mantra, “Winter is coming” to remind themselves and others that they must continually prepare for the challenges ahead. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg Satelldigital livingtechnologyfuturechange
 
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    mobileStorm » Digital Marketing Blog

  • Is Native a Natural Fit to Nab Customers with Digital Marketing Today?

    Mobile Marketer
    21 Aug 2014 | 6:00 am
    Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one such strategy – going native with one’s online marketing and advertising efforts. Cutler cites research from IPG and Sharethrough indicating that consumers looked at less intrusive native ads 53 percent more often than display ads. Native ads were also shown to result in a higher lift in brand affinity (9 percent) and…
  • Latin American Smartphone Users Lower, But Buying via Mobile High

    Mobile Marketer
    20 Aug 2014 | 6:00 am
    Analysis of smartphone ownership and mobile purchases can turn up some interesting anomalies. For instance, a May, 2014 poll by IDG Global Solutions found that 78 percent of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70 percent in North America. Though smartphone penetration in Asia-Pacific is relatively low, the share of such users who have made a purchase is high. “Latin America is another standout by this metric—an outright majority of smartphone users reported making a purchase,” eMarketer explains. “That compares with significantly…
  • Mobile Marketers, App Developers May Want to Give Android a Fresh Look

    Mobile Marketer
    19 Aug 2014 | 6:00 am
    Mobile marketers, advertisers, and app developers may want to make Android a higher priority. According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the smartphone industry. “Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14, up 33.3% year over year,” the report summary reads. Impressively, the dominant smartphone operating systems,…
  • Are You Ready for the Internet of Things? IT Guys Are

    Mobile Marketer
    18 Aug 2014 | 6:00 am
    The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by Edelman Berland for GE is to be believed, while the majority of business executives worldwide had at least heard of the IoT, most aren’t up to speed on what it really means. More compellingly, 44 percent “had never even heard of the concept.” What’s the IoT? Edelman Berland/GE defined the internet of things…
  • Is Your Brand ‘Well-Balanced’ on Twitter?

    Mobile Marketer
    14 Aug 2014 | 6:00 am
    Sprout Social is out with a new infographic that is a must-read for social media marketers everywhere. Are you maintaining a healthy Twitter feed? Chances are, you’ll be able to answer that question more honestly after you peruse the following visual. And if you’re not doing a superb job yet, you will certainly be on the right track after soaking up the sage counsel from Sprout Social. Check out the informative guide to a healthy Twitter feed shared below.
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    David Airey, graphic designer

  • Keep experimenting

    David Airey
    21 Aug 2014 | 3:36 am
    Here’s some good advice for job applicants from design business owner Drew de Soto. Grass letter by Newcastle-based design student Sarah Hanson “A lot of applicants I have interviewed have come from a myriad of backgrounds. Some have studied fine art, illustration, and on occasion even history. Whilst influence will kickstart their minds, experimentation will deliver creativity. But what do you show in your book? Well, show some experimentation. “Try to keep the results to one or two spreads per project. Don’t show thirty different ways of writing the same word in a different…
  • From the reader #24

    David Airey
    14 Aug 2014 | 4:24 am
    Good career advice from Moving Brands’ CEO Matt Heinl. “I had a great bit of advice early on from a guy which is very blunt: ‘Do what I ask and then do what you want to do; do both and you’ll do well.’ I thought it was interesting, a really good bit of advice. At the end of the day, someone’s asking you to do something, they have more information, nail that. Then, if you have a better idea, bring that to the table. Always do both if you can, and the good people usually do. They usually say, ‘I’ve looked at that and also think we could extend it here.’ Very simple,…
  • Logo Design Love, second edition, available for pre-order

    David Airey
    4 Aug 2014 | 8:21 am
    The second edition of Logo Design Love is at the printers. The first edition was written in 2009 and thanks to your stellar support it can be read in various languages and seems to rank well in Amazon’s branding category. Here’s the blurb my publisher wrote. — Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and…
  • No More Landmines

    David Airey
    28 Jul 2014 | 1:54 am
    This poster by Columbian designer Victor Manuel Barrera got my attention. “I wanted to highlight a problem that lingers long after countries have been at war. Planted like seeds of death and mutilation, land mines are indiscriminate, making victims of soldiers and civilians, children and adults. Most people who activate these mines will die, and those who survive often require amputations, leaving an imprint of indelible pain in their minds and bodies.” Victor’s design is one of 122 posters featured in the Graphic Advocacy exhibition. “Graphic Advocacy: International Posters for…
  • G . F Smith, 1885 onwards

    David Airey
    23 Jul 2014 | 5:26 am
    I always appreciate the work that paper specialist G . F Smith puts into the company’s print material. The 2014 “Portrait of a Company” book is no exception. Designed by Made Thought, with copywriting by Patrick Baglee, the book’s more than a promotional tool. It’s a good read, too. 1941 “On the night of 8 May 1941 German aircraft drop 157 tonnes of high explosive and 20,000 incendiary bombs onto the city of Hull. 116 people are killed and 160 more are seriously injured. The Osborne Street site, with its machinery, stocks and the company archive is reduced to rubble. By a…
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    adland.tv - all the adnews not fit to print

  • DNA Signs Award-Winning Filmmaker Sanaa Hamri

    TRUST
    22 Aug 2014 | 9:11 am
    Read more about DNA Signs Award-Winning Filmmaker Sanaa Hamri Add new comment
  • Ikea - Adam & Sofi hypnotized to see their future #IKEAtraveltime - (2014) 3:50 (Sweden)

    dabitch
    22 Aug 2014 | 2:35 am
    I'm not sure where to begin with this ad from Forsman & Bodenfors in Sweden. Country:  Sweden Commercials:  Household Read more about Ikea - Adam & Sofi hypnotized to see their future #IKEAtraveltime - (2014) 3:50 (Sweden) Add new comment
  • Taylor Swift - Shake It Off - (2014) (USA)

    dabitch
    21 Aug 2014 | 10:00 pm
    Taylor Swift, the girl so many seem to love to hate, has come out with a new song explaining that she just shakes it off. Good for her. The video shows all sorts of shaking, twerking, hopping, pop locking, street dancing, ballet dancing and modern dance. Country:  United States Commercials:  Entertainment Read more about Taylor Swift - Shake It Off - (2014) (USA) Add new comment
  • Greenpeace "Marmot Licks GoPro" (2014) :48 (USA)

    kidsleepy
    20 Aug 2014 | 10:08 pm
    How great is this viral ad of a marmot licking a GoPro? Answer: Really great. Because Greenpeace turned it into an ad. Country:  United States Commercials:  PSA & Public Interest Read more about Greenpeace "Marmot Licks GoPro" (2014) :48 (USA) 1 comment Add new comment
  • Science World "Positively Painful" (2014) :30 (Canada)

    kidsleepy
    20 Aug 2014 | 1:39 pm
    Science World at Telus World of Science wants you to know that optimists are more healthy, even if they get a kick to the nuts. Apparently this was "banned," by Canadian television because they thought it was too violent. Or something. Country:  Canada Commercials:  PSA & Public Interest Read more about Science World "Positively Painful" (2014) :30 (Canada) Add new comment
 
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    Osocio Weblog

  • A Systems Story in a new and accessible way

    Marc van Gurp
    21 Aug 2014 | 1:00 pm
    This seems off topic, it isn’t about a cause, person or organisation. It is about System Thinking, a concept for understanding and solving complex world problems, from climate change, to public health care, and beyond. Therefore it is very relevant for the world of social marketing. The problem is that system thinking itself is complex. This is why the team of BEE Environmental Communication decided to explain this very useful but quite technical concept in an easy-to-understand way. Illustrated with an universal example: love. BEE Research Manager Sarah Czunyi: “On six-sided…
  • Alzheimer’s patients as news editors

    Marc van Gurp
    21 Aug 2014 | 11:00 am
    This campaign from Macedonia is about the loss of short term memory known as the first symptom of Alzheimer’s disease. Alzheimer’s patients were asked what the latest news is they can remember. Agency Publicis collected these memories for the campaign from the Macedonian National Neurological Institute. On World’s Alzheimer’s day these memories were published in cooperation with the leading newspapers with front pages featuring news from the past. Also, the news on the TV stations were substituted with news from the past. The main message: “This is the latest news for people…
  • Can fundraising marketers recreate the #icebucketchallenge?

    21 Aug 2014 | 10:11 am
    Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw Justin Bieber do it. But as all internet fads do near their end, it now saturates my Facebook and Twitter feeds. In other words, it’s impossible to ignore. That’s great news for the ALS Association, who have seen a $30 million fundraising spike this summer. It’s also meant a great…
  • A wildlife trophy that saves lives

    Marc van Gurp
    20 Aug 2014 | 7:30 am
    Agency guertlerbachmann used the idea of wildlife trophies to make stamps for the German organisation Pro Wildlife. The stamp is part of a postcard and is exactly the part of an animal which is the trophy. Like the tusks of an elephant. 50 cents from the sale of each stamp went to Pro Wildlife. The campaign raised a total of € 41,000, as well as mentions in several newspaper articles and discussions on blogs and social networks. Copy: “Every trophy costs a life. Your donation can save it.” Author: Marc van Gurp
  • The new Greenpeace ad is fragile just like the Arctic is

    Marc van Gurp
    18 Aug 2014 | 1:30 pm
    Well done by Greenpeace. It’s the newest part of the campaign about the arctic done in a fragile and almost meditative way by actor Emma Thompson. She and her daughter Gaia Wise spent 10 days on board the Esperanza in the Arctic bearing witness to the pristine and fragile environment. Follow their journey here. Emma is reading a poem entitled ‘Without the Ice the Earth Will Fall’. Author: Marc van Gurp
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    Greg Verdino's Marketing Blog

  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Candy Everybody Wants–Even Accountants

    Gavin Heaton
    21 Aug 2014 | 10:43 pm
    Let me start with a confession. Many years ago – a time lost in the mists – my first job was as an accountant. Actually, it was as a “trainee accountant” – I studied at night at worked by day. It was a hard slog – and it wasn’t a job that I loved. Eventually I ditched that work/study combo for the much more lucrative opportunity to make theatre and write under the auspices of a degree in the Arts (ahem). But I have always had a grudging affinity with accountants. But I will be honest – it’s a conservative profession. So when it comes to social media and branding, accounting…
  • Forget the Internet of Things. Think the “Internet of Me”

    Gavin Heaton
    21 Aug 2014 | 9:14 pm
    It’s easy to get excited about devices – about the latest, newest and shiniest phone, band, tablet or watch. It’s also cool to think about how internet enabling our other devices makes our lives better, more efficient or simpler. Internet enabled TVs for example, play in this space. Same with internet-connected refrigerators, light bulbs, or air conditioning. They come with cool names like Nest or Emberlight and sit under the ever expanding category of “internet of things”. And there is more. Way more. There are scales like Withings that connect to your home wifi to upload your…
  • It’s Gruen for Innovation – That Startup Show

    Gavin Heaton
    19 Aug 2014 | 4:13 pm
    What is a startup? How is it different from a small business? And what role does innovation and/or technology play in a startup? These are some of the first topics addressed by the new “entertainment startup” web-cast show, That Startup Show. Hosted by Dan Ilic and streamed live, the show takes a leaf out of ABC’s The Gruen Transfer – a smart, funny and insightful panel drilling into focused topics interspersed with clips and live pitch sessions. Panelists Bronwen Clune, Alan Noble and Sebastien Eckersley-Maslin, provide an industry perspective and Dan Ilic does a great job of keeping…
  • Influence: Be the First to Give

    Gavin Heaton
    18 Aug 2014 | 4:06 pm
    In the digital world we are fascinated by influence. We want to know who has influence and we want to know who is influenced by whom. We strive for influence in our personal and professional lives and we reject the overt nature of influence that impacts us through advertising and messaging (even though it still affects us). Robert Cialdini’s book on Influence is a must-read for marketers. His six principles of influence work together to connect intention and action and are vital to the success of any marketing activity. However, in digital and social marketing, the focus tends to rely on…
  • Disrupt Your Strategy – Planning for Audiences not Generations

    Gavin Heaton
    13 Aug 2014 | 5:30 am
    I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They feel like a dead weight around my sense of, and interest in, humanity. Instead, I prefer audiences – which is perhaps why I studied theatre rather than statistics. It’s also why I am continually fascinated by digital technology…
 
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    Sparring Mind

  • Are You Cultivating Knowledge, or Just Consuming Information?

    Gregory Ciotti
    4 Aug 2014 | 9:43 pm
    Quality output demands quality input. As healthy food fuels the body, so does brain food fuel the mind. Garbage in, garbage out as they say. Amidst the “sky is falling” debates over how TV and the Internet are making us mindless drones, this is the real issue to keep in mind — we need to be cultivate more than we consume. It’s an important concept worthy of regular revisiting. To begin, let’s explore a theatrical look on what is at stake when we don’t take our information diet as seriously as our nutritional diet. Drowning in a Sea of Irrelevance Below is…
  • “Don’t Do Something You Might Regret”

    Gregory Ciotti
    19 Jun 2014 | 2:34 pm
    Regret is the worst emotion to base your decisions on. Regret is negative reinforcement. It is self-loathing and destructive. So why do we often parrot the advice of “Don’t do something you might regret?” On the surface, it seems a simple message that encourages caution, but it could be structured without the worry and pessimism. Why not say: “Do something you’ll be proud of.” Or “Do something you would respect someone else for doing.” This places emphasis on allowing your values to drive your choices, rather than letting anxiety control your actions. It is impossible…
  • Beethoven’s Surprisingly Simple Habit for Creative Breakthroughs

    Gregory Ciotti
    16 Jun 2014 | 2:29 am
    Creativity does not rest on eureka moments — it is a process, designed to consistently bring abstract ideas into the tangible world. For creatives, this emphasizes the importance of routines. Random bits of profound inspiration are few and fleeting; consistent work in your craft requires a sustainable way to develop good ideas into great ones. Recall the wise words from Chuck Close: “Amateurs sit and wait for inspiration, the rest of us just show up and go to work.” Perhaps one of the best ways to improve your own processes is to study the masters. Thanks to books like…
  • The Most Important Mindset for Long-term Success

    Gregory Ciotti
    2 Jun 2014 | 6:51 pm
    In all my time as a substitute teacher for elementary school, perhaps nothing out of the mouths of babes disappointed me as much as this: “But Mr. Greg, girls aren’t good at math like boys are.” From one of my favorite students no less. It was disheartening to hear. At such a young age, abilities in subjects like mathematics had already been defined as innate. It appears I’m not alone in my worry — psychologist Dr. Grant Halvorson has published excellent essays like The Trouble With Bright Girls, where she has addressed how this “fixed mindset”…
  • How Music Affects Your Productivity

    Gregory Ciotti
    20 May 2014 | 4:12 pm
    Music has a way of expressing that which cannot be put into words. It is for this reason (and many more) that music is regarded as one of the triumphs of human creativitybut does music itself help one to create? This is an important question to examine, because music has increasingly become apart of the modern-day work session. The soldiers of yore may have faced insurmountable odds to the sound of trumpets, but we desk jockeys are typically left to fend off our piling inboxes with nothing more than iTunes. With so much of our work now being done at computers, music has become an important…
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    Experience: The Blog

  • What Marketers CANNOT Learn From The #IceBucketChallenge

    Augie Ray
    22 Aug 2014 | 12:18 pm
    Credit: slgckgc via photopin ccI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree…
  • New York Times Admits Its Native Advertising Violates FTC Rules

    Augie Ray
    15 Aug 2014 | 8:14 am
    Photo Credit: Me!Two weeks ago, John Oliver's bit on Native Advertising went viral--at least in marketing circles--but it was hardly the most disturbing thing to be published that week on the alarming and growing practice of sponsored content in mainstream media. While I enjoyed the humorous (and accurate) critique on Oliver's "Last Week Tonight," AdAge.com featured an even more troublesome item, entitled "New York Times Tones Down Labeling on Its Sponsored Posts."The New York Times, long considered a U.S. national "newspaper of record" due to its professional ethics and reporting…
  • The Innovation Imperative: Customer Loyalty Won't Save Your Company From the Collaborative Economy

    Augie Ray
    10 Aug 2014 | 12:44 pm
    “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”                                       ― Peter F. DruckerOne of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business…
  • New (and Very Old) Consumer Attitudes Support Rapid Growth in the Collaborative Economy

    Augie Ray
    4 Aug 2014 | 6:51 am
    Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? I often wonder if people considered today's burgeoning collaborative economy models in a historical context, might their caution and skepticism be lessened? Airbnb, LendingClub and Zipcar are new, but the collaborative economy is not; in fact, when considered in a historic context, it is not collective consumption that is new but the idea of private ownership and individual consumption that are quite recent…
  • Old, New, Newer and New Newer: The Past, Present and Future of the Collaborative Economy

    Augie Ray
    30 Jul 2014 | 10:11 am
    Tools like Facebook, Twitter, Yelp and Flickr have taught people the power of sharing more widely and have begun to alter attitudes about privacy. Today, you live more transparently and share more information than you ever would have been able (or willing) to in the past.Opinions, experiences, likes and dislikes that we used to share verbally to a handful of trusted friends and family today are captured, indexed and aggregated for all to see. The places you visit, the jobs you have held, the people you know, the food you eat, the teams you cheer, the hobbies you enjoy and the…
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    The Future Buzz

  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming

    Adam Singer
    29 Jul 2014 | 9:57 am
    I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced back into a world of subsidizing content I don’t want or can’t timeshift.So I was excited to see today’s news, that, as multiple media outlets reported, HBO is going “cable free.” Except they aren’t. And no media outlet got this story right. As reported by QZ in a story…
  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
 
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    Damn, I Wish I'd Thought of That!

  • Newsletter #1002: The “Lessons from a Texas Grocery Store” Issue

    Andy Sernovitz
    21 Aug 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re from Texas, you’ve heard of H-E-B. It’s the central Texas grocery store that people are actually proud of. It’s not because they’re a locally-sourced, organic-certified co-op. It’s because of all of the little things they do to earn customer love and word of mouth. Here are three examples: 1. A sense of belonging 2. Customer experience 3. Take care of…
  • Newsletter #1001: The “Real People” Issue

    Andy Sernovitz
    14 Aug 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Real people: They work for you, they buy stuff from you, and they spread the word about you. And yet, most marketing doesn’t focus on real people. It focuses on consumers, target demographics, and influencers. Here’s why real people should be at the center: 1. Real people write marketing 2. Real people build relationships 3. Real people make mistakes 4. Check it out: Nested 1. Real…
  • Newsletter #1000: The “Greatest Hits of All Damn Time” Issue

    Andy Sernovitz
    7 Aug 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This is the 1,000th issue of the Damn, I Wish I’d Thought of That! newsletter. (Well, not quite — in the early days we rounded to the next hundred at the start of a new year. But, trust us, there are a lot.) We thought we’d take a moment to look back at the most popular content from the blog over the past decade. Some of the results surprised us — but, it all came back as a…
  • Newsletter #999: The “Do More” Issue

    Andy Sernovitz
    31 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A little extra oomph goes a long way. But a big extra oomph goes a longer way. It’s about more than having a great product or a worthy cause. It’s about making people say, “Wow, I can’t wait to tell someone about this.” Here’s how three different companies are doing more to earn word of mouth: 1. Make it wayyyy better 2. Think about the entire experience 3.
  • 3 digital designs that earn word of mouth

    Andy Sernovitz
    26 Jul 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We don’t always share techie examples of word of mouth marketing, because word of mouth shouldn’t rely on digital or social media to work. But that doesn’t mean your web strategy couldn’t use a little WOM boost. Here are three ways to do it: 1. Feature your customers 2. Give it some personality 3. Make sharing fun 1. Feature your customers For their first anniversary, Free People, a women’s clothing retailer, replaced models with photos…
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    BE RELEVANT

  • Things to Consider When Collecting Data via Social Signup

    Tamara Gielen
    13 Aug 2014 | 8:53 am
    Dave Hendricks posted an interesting article on ClickZ titled "Owned Data, Paid Succes", in which he talks about the risks associated with using data gathering via social sign-in on your website. From the article: Bringing owned data into paid media channels - sometimes referred to as data-onboarding - will revolutionize marketing like nothing seen before the invention of the Internet. But if you do not have rights to use "your" data in third-party channels, you are going to miss out on a big piece of the next big thing in interactive marketing: CRM retargeting. You might ask, "How is my file…
  • The Upside and Downside of Gmail’s Native Unsubscribe Link

    Tamara Gielen
    8 Aug 2014 | 12:53 pm
    Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native unsubscribe link with a wider rollout, which they announced yesterday. Now any sender that includes the list-unsubscribe header in their emails will have Gmail’s native unsubscribe link show up next to their sender name when an email is opened, whereas previously the only senders who were able to…
  • My favorite reads of the past few weeks

    Tamara Gielen
    8 Aug 2014 | 12:29 pm
    A couple of articles I enjoyed reading recently: Email Benchmarks: Highest Open Rate in Years – Again! 39 Resources for Understanding the Science & Psychology Behind Great Marketing Email as a discovery tool? Try it, you'll like it! Landing Page Strategies that Serve Up Delicious Results What is marketing automation and why do you need it?  Inactive Email Addresses: To Mail, Not to Mail…or Something Else? What is DMARC and How Will it Affect Your Email Delivery? Yahoo! Mail bounces itself, or why using a webmail address is a bad idea Insights from MailChimp’s Send Time…
  • Some Interesting Email Marketing Stats

    Tamara Gielen
    7 Aug 2014 | 5:04 am
    I got an email from the folks over at Moosend this morning with some interesting and fun email marketing stats they pulled from their system and I thought you might find them interesting as well :-)
  • Data, Insights & Automation - the Holy Trinity of Effective Online Communications

    Tamara Gielen
    9 May 2014 | 4:02 am
    Yesterday I did a presentation on Data, Insights & Automation - the Holy Trinity of Effective Online Communications at the Conversion Day conference in Brussels. You can view a short snapshot of the presentation below.Next Tuesday (May 13, 2014) I'm doing a much broader presentation on the same topic at the Email Expo in Frankfurt. It promises to be a great conference with top-notch speakers, so don't miss it!  I'm driving to Frankfurt on Tuesday morning, so if you want to join me, let me know!
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    The FastSpring E-Commerce Blog

  • FastSpring Wins "Customer Service Department of the Year" Silver Stevie Award in 2014 International Business Awards

    FastSpring
    19 Aug 2014 | 10:54 am
    Santa Barbara, CA—August 13, 2014—FastSpring was named the winner of a Silver Stevie® Award in the Customer Service Department of the Year category in The 11th Annual International Business Awards today. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2014 IBAs received entries from more than 60 nations and territories. More than 3,500 nominations from organizations of all sizes and in…
  • FastSpring Wins “Customer Service Department of the Year” Silver Stevie Award

    FastSpring
    25 Jun 2014 | 11:09 am
    Santa Barbara, CA– June 14, 2014 – FastSpring was presented with a Silver Stevie® Award in the Customer Service category in the 12th Annual American Business Awards in Chicago last night. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
  • SpringBoard Release Roundup: New Localization, Partner Reseller Stores, Support Articles

    FastSpring
    17 Jun 2014 | 1:03 pm
    Welcome to our new format for SpringBoard platform release notes. Each month, we will publish a summary of public-facing release features and functionality in an expanded format. This format includes a highlight of a specific feature – in this case, our Reseller Partner Store functionality to help clients easily scale up reseller operations – that we feel has yet to receive a spotlight in our documentation or marketing communications. Also included is a roundup of recent or revised support articles, so you can find fresh items of interest to your business in our knowledge base. Release…
  • Are You Distributing Digital Games Online? 5 Things Your E-commerce Platform Must Have To Maximize Your Profits

    FastSpring
    12 May 2014 | 7:00 am
    Distributing games online is no longer a novelty. In a recent survey by The NPD Group, 36 percent of the US population plays downloadable games. With 90% of digital downloads occurring on PCs and the advancing capabilities of gaming platforms, the frequency of downloading digital games online is increasing.* Plus, gamers are notoriously impulsive. As Liam Callahan, an analyst for NPD, points out, “Most digital players don’t plan their purchases. They simply purchase when they find something they like.” With the ability to download video games over the Internet getting easier everyday…
  • Improve Your Payment Success Rates by Asking these 3 Questions

    FastSpring
    5 May 2014 | 7:53 am
    If you’re a SaaS company, sell digital products online or run a subscription-based business, minimizing failed transactions is critical. The last thing you want your prospects to see is an error message like this: Payment failed. Please check your credit card information or contact your credit card company. Credit card processor returned error: Credit card payment failed. (Error Code: 91553B)… Unfortunately, after the first error message, many prospects won’t try again. If your prospects are experiencing failed transactions, chances are good you’re losing customers – and…
 
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    Marketing Technology Blog

  • You’re Missing 3 out of 5 Elements on Making an Impression

    Douglas Karr
    22 Aug 2014 | 2:52 am
    I was in attendance for the launch party of Ex. Ex. Midwest, a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and almost taste the food so richly described in the magazine. It got me to begin thinking about the impressions that marketers leave. We’re so hung up on digital media nowadays because of the low cost and capabilities of the technology that we forget that…
  • Riffle: Get This Chrome Twitter Plugin Now!

    Douglas Karr
    21 Aug 2014 | 12:36 pm
    I just wrote about my reignited love affair with Twitter and shared a couple great tools for managing your Twitter followers. Here’s another nice tool that I just discovered! Riffle by CrowdRiff is a Chrome Plugin that adds a Twitter dashboard pane that helps you identify and analyze information on the Twitter user. Riffle provides information including the activity, the account’s engagement, the source of the tweets as well as their top mentions and affinities. If you’re utilizing Hootsuite, the Riffle by CrowdRiff for Hootsuite app is a fantastic addition… adding a…
  • MutualMind: Social Listening, Analytics, and Visualization

    Douglas Karr
    21 Aug 2014 | 12:03 pm
    MutualMind helps companies listen to discussions on the social web, gauge sentiment, track competitors, identify influencers, engage with their audience, collaborate with their team on social workflow and measure the ROI of your social media initiatives. Key Benefits of MutualMind Social Listening – listen based on keywords, channels or a targeted audience. MutualMind offers reports through central dashboards, customizable PDF reports or via an API. Measure volume, share of voice (SOV), sentiment, likes, shares, clicks, reach, influence and amplification. Their listening coverage…
  • Two Must-Have Twitter Apps for Managing Followers

    Douglas Karr
    21 Aug 2014 | 6:43 am
    My love affair with Twitter seems to be re-ignited of late. It appears to me that the team at Twitter has been much more responsive to getting the spammers and crap accounts out of the system and my twitter feed quality is getting better and better. Quite honestly, while we had a good following – 30k+ on @douglaskarr and 50k+ on @mktgtechblog, I didn’t work to increase that community because the noise was deafening and crappy. For the most part, I had moved conversations over to other social networks. If you don’t get Twitter, I like to think of it as a community bulletin…
  • Why Only 20% of Readers are Clicking Through on Your Article Title

    Douglas Karr
    19 Aug 2014 | 10:19 am
    Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what makes a good one and how to write one, right? Well, today is your lucky day because Quicksprout…
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    DetectiveMarketing.com

  • Top 10 most popular posts – Updated: 21 August 2014

    Stefan Engeseth
    21 Aug 2014 | 2:52 am
    1. Canva.com : Connecting the world of graphic design with Guy Kawasaki- new & fun startup 2. Today’s profitability is the danger for the future 3. An idea that can make LinkedIn the biggest company in the world 4. A shark as a Guest Professor 5. Onedifference.org: One brand that can change lives 6. Call to action: Find my viral idol 7. Why woman can rule Internet 8. Magic obsession with National Geographic photographer Paul Nicklen 9. ReebokONE makes sport grassroots grow 10. Defend your market
  • I wish my employees would get into more trouble

    Stefan Engeseth
    12 Aug 2014 | 1:26 am
    I wish my employees would get into more trouble, because it shows they are on the lookout for opportunities to improve themselves or company operations. Stephane Bourque, founder and CEO of Vancouver, British Columbia-based Incognito Software. Quote from article in Entrepreneur.com by Marcia Layton Turner. Thanks to Pam for sending this great article.
  • Watch Simon Anholts Tedtalk: Good is the new way of looking at the world

    Stefan Engeseth
    4 Aug 2014 | 1:17 am
    Over the years I had the honor to get to know Simon Anholt. I always got a sense that Simon got a IQ gift, that could have an effect on the world. After watching his amazing Tedtalk that got over one million views I understand that he is now making that good change that I believe he is here to contribute with. Watch Simon Anholts Tedtalk. In this speech is Simon elegantly pointing out: Good is the new way of looking at the world! Policy advisor Simon Anholt has dreamed up an unusual scale to get governments thinking outwardly: The Good Country Index. In a riveting and funny talk, he answers…
  • Today’s profitability is the danger for the future

    Stefan Engeseth
    28 Jul 2014 | 12:30 am
    Today’s profitability is the danger for the future. Vice President Ulf Peters, DetectiveMarketing.com  
  • Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors

    Stefan Engeseth
    25 Jul 2014 | 12:24 am
    Tom is that kind of speaker that takes control over the audiences mind, by telling a story so strong that we cant stop listen. Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors. We all become the stories we tell ourselves. Tom Asacker at TEDxCambridge 2014
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    PsyBlog

  • How Unwanted Negative Thoughts Could Be Treated By Changing Memories

    Jeremy Dean
    22 Aug 2014 | 7:22 am
    Cutting-edge research explores how memories can be modified after recall. Hope for effectively treating unwanted negative thoughts may come from new techniques that can alter vivid, long-established memories. Unwanted negative thoughts are core components of problems like addictions and... Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Possibility of Selectively Erasing Unwanted Memories 8 Ways to Get Rid of Unwanted Negative Thoughts How to Give The Slip to Persistent Negative…
  • The Type of Yoga That Boosts Memory and Attention

    Jeremy Dean
    21 Aug 2014 | 4:28 am
    Ancient spiritual practice found to increase attention and working memory capacity. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Short Yoga Session Stimulates Brain Function Immediately Afterwards Yoga Lowers Fatigue and Inflammation in Breast Cancer Patients Yoga’s Powerful Influence on Mood The Facial Expression That Fights Memory Loss Learning Challenging New Skills Like Photography Improves Memory
  • How You Can Instantly Tell Which Way a Crowd is Looking

    Jeremy Dean
    20 Aug 2014 | 5:23 am
    Where is this crowd looking? It's an ability we all use without giving it a second thought. We can see a crowd of people staring off in another direction and be able to turn around and look almost exactly where they are looking. Dr. Timothy Sweeny, who studies visual perception, explains it like this... Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Cheerleader Effect: Why People Appear Better-Looking in Groups Electrical Brain Stimulation Can Instantly Improve Self-Control…
  • The Surprising Impact of Weight Loss on the Emotions

    Jeremy Dean
    19 Aug 2014 | 6:36 am
    How losing weight affects happiness (it's not what you think!). Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Why Dieting Does Not Usually Work How to Lose Weight: Stop Exercising, Start Having Fun The Facial Expression That Fights Memory Loss Food on the Mind: 20 Surprising Insights From Food Psychology The Surprising Motivational Power of Self-Compassion
  • 10 Ways to Prevent Alzheimer’s Disease

    Jeremy Dean
    18 Aug 2014 | 4:46 am
    The big 5 lifestyle factors and more ways of preventing dementia. By 2050 there could be as many as 16 million Americans living with Alzheimer's disease, the most common form of dementia. Some of the most frequent early symptoms of Alzheimer's are short-term memory loss, getting lost and problems finding words. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia 5 Habits Proven to Reduce Risk of Alzheimer’s and…
 
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    Chris Houchens

  • you’re disappointing the kids

    Chris Houchens
    6 Aug 2014 | 7:41 am
    Last Friday, Barnes & Noble (tagline: We still sell books!) hosted a nationwide “Cool off with Olaf” event that was centered around the characters and songs in Disney’s Frozen. We went because someone in our house (not me) is a… Read more › The post you’re disappointing the kids appeared first on Chris Houchens.
  • social is a marketing tool, not a strategy

    Chris Houchens
    1 Jul 2014 | 4:00 pm
    I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing… Read more › The post social is a marketing tool, not a strategy appeared first on Chris Houchens.
  • airquote marketing

    Chris Houchens
    13 Jun 2014 | 9:24 am
    Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”… Read more › The post airquote marketing appeared first on Chris Houchens.
  • the takeaway is to annoy them

    Chris Houchens
    29 May 2014 | 5:23 pm
    This graphic popped up on my LinkedIn feed today. Many people were amen-ing and high-fiving the content in the post’s comments.  I suppose it backs up why I’m a horrible salesperson and why I dislike so many salespeople. Apparently, the… Read more › The post the takeaway is to annoy them appeared first on Chris Houchens.
  • are you a spammer?

    Chris Houchens
    25 Apr 2014 | 9:40 am
    People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers. It’s because of one of the primary marketing sins of… Read more › The post are you a spammer? appeared first on Chris Houchens.
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    The Accidental Product Manager

  • It Takes A Team To Launch A Product

    drjim
    18 Aug 2014 | 2:00 am
    The success of a product may depend on how it gets launchedImage Credit Any time the company completes the creation of a new product, or a new version of an existing product, it’s time to launch the new offering. Hmm, now exactly how should we go about doing this? There’s nothing in the product development definition that tells us how to do it correctly. All too often the new product just gets “thrown out there” and we all keep our fingers crossed that it will be a success. It turns out that there is a much better way to launch a product that will boost your…
  • What Twitter Has To Teach Product Managers

    drjim
    11 Aug 2014 | 2:00 am
    Twitter has some important lessons for product managersImage Credit By now, everyone should know what Twitter is: the very popular Internet service that allows users to send messages that can be up 140 characters in length. Combine this with the ability to follow interesting people, resend what has been sent, and use #hashtags to identify interesting content and all of a sudden you have another one of those wildly successful Internet businesses. However, take a closer look at how Twitter operates and there just might be some lessons in all of this for product managers to learn from… How To…
  • 9 Ways To Deal With The Competition

    drjim
    4 Aug 2014 | 2:00 am
    Product managers need to know how to strike back when competition shows upImage Credit Product managers want their products to be successful. One big challenge that we all face is that the world is filled with competitors – companies that offer a product that solves the same customer problem that our product development definition solves. In order for our product to be successful, we’re going to have to find a way to deal with all of this competition. Step #1: Analyze Your Competition Before a product manager is ready to deal with the competitive threat to his or her product, you must…
  • 5 Ways For A Product Manager To Deal With New Competition

    drjim
    28 Jul 2014 | 2:00 am
    When new competition shows up, product managers need to know how to get aheadImage Credit Just when everything is going your way as a product manager, that’s exactly when something always seems to go wrong. One of the most common things that can happen is a new competitor shows up. Customers that you thought were a “sure thing”, now want to take a little bit more time to check out what new guy is offering. Your product and its product development definition are under attack. What is a product manager to do? 5 Ways To Handle New Competition When new competition to your…
  • Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

    drjim
    21 Jul 2014 | 2:00 am
    Word of mouth is the most powerful type of communication about your productImage Credit As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we create a great deal of collateral. However, it turns out that the most powerful form of communicating about our products is out of our hands: it’s word of mouth. Why Is Word Of Mouth So Powerful? Television…
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    SEAN TINER

  • How to Create an iPhone Application - Lessons from 430,000+ Downloads!

    Sean Tiner
    7 Aug 2014 | 1:00 am
    If you desire to learn how to create your own iPhone application and have little or no programming experience, then this blog post is for you!Background: A year and a half ago, I launched my first iPhone application, Parlay Calculator Pro. It was a rush to have my idea released to the public and see its initial response. I launched a calculator application, because I read online that calculators were easier for programmers to develop. I really don't have an interest in sport parlays, but after some initial research I realized that there were only 5 parlay applications at the time compared to…
  • #2 Best Selling Children's Book

    Sean Tiner
    24 Jul 2014 | 11:29 am
    The Adventures of Cee Lo The Duck, my first children's book, is climbing the charts! It's currently #2 on Amazon paid downloads for Children's Duck Books! The book encourages children to believe in themselves and embrace our differences.If you haven't already downloaded the book, here is a link to the Kindle page.Also, Nat Your Average Girl is running a giveaway contest this week for the book! Check it out.
  • The Best Children's Short Story

    Sean Tiner
    18 Jul 2014 | 1:41 pm
    This week, I published The Adventures of Cee Lo The Duck. It's a children's short story that features Cee Lo, features a young duck who is accidentally placed on a farm with chickens. Slowly, Cee Lo adjusts to life on a farm, but doesn’t feel he fits in. During a BIG twist, Cee Lo has to use his special talents –something all of the other chickens are afraid to do, to help save the farm! The kid’s story finds a balance between inspiring its readers and keeping children engaged. It teaches timeless lessons about fitting in, believing in oneself and accepting others for their unique and…
  • 2014 Mark Tiner Foundation Scholarship

    Sean Tiner
    3 Jul 2014 | 1:00 am
    2014 Mark Tiner Foundation Scholarship RecipientSome of you may not know, but my brother, Mark Tiner passed away 10 years ago. Shortly after he passed away, I organized some fundraisers to help create memorial scholarships in his honor. Each year a memorial scholarship and volleyball spirit award is awarded at Laguna Beach High School in his honor. Additionally, since 2006 a financial needs scholarship is awarded to a graduating high school senior from Orange County, CA. It’s a rewarding and bittersweet way to pay it forward and continue Mark’s name. Last month, My fiance and I presented…
  • Phuket Adventure!

    Sean Tiner
    26 Jun 2014 | 1:00 am
    As Marcus Proust, a french novelist, once remarked, “the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Six months ago my fiance and I ventured to Phuket to seek international adventure, in quest of "the beach" from the 2000 film and to celebrate our engagement & good health. Our eyes were opened to the vast cultures and richness of Thailand's beauty and heritage. We arrived seeking a destination as tourists, be we left as travelers seeing the world in a powerful new light & appreciating the rich cultures that exist beyond our horizons.
 
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    Social media marketing

  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
  • Pinterest For Business

    7 Aug 2013 | 12:44 pm
    Pinterest is not a new topic, every one knows that how it use and help to grow up business. But if some one not familiar about pinterest and its use, then I think this post will help a lot. In this post I can tell you what is Pinterest and how it use personally and business purpose.Pinterest is the collection of thinks, images, items, products and web links throughout the web. Here we find every kind of new or old products, images etc.How we use Pinterest for BusinessPinterest is the best platform for business. Business owner's can generates million for visitor form pinterest. I can tell you…
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    Michael Myers Fan Club

  • Watching Scary Movies Is Exciting!

    admin
    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
  • Getting the Most Out of Your Next Horror Movie Marathon With Ecig Reviews

    admin
    17 May 2014 | 4:52 am
    There’s something about horror movie marathons that just seem to improve the overall quality of life. They help you unwind and truly escape the stress and anxieties that have plagued you all week. The next time you feel the need for a horror movie marathon, there are a few things you can do to make the experience even more enjoyable. Put in Extra Time in the Gym Before the Marathon – Knowing that you’ve already sweated off extra calories means you will be able to enjoy all of your favorite horror movie treats. You won’t believe how much better buttered popcorn, ice cream, and…
  • 3 Scariest Horror Movies of All Times

    admin
    24 Feb 2014 | 8:52 am
    If you are like me then you really enjoy a good scary movie. There is just something special about finding a movie that can really bring you to the edge of your seat and scare the lights out of you. There are many movies that attempt to do this but there are very few that actually succeed. Hollywood has recently started making more horror movies and they are starting to do a better job of making the movies scary and more realistic. However until they are able to consistently put out a good product, I am going to be forced to re-watch the older movies that actually have a great story to tell.
  • Top 5 Scary Movies Of All Time

    admin
    2 Dec 2013 | 5:10 pm
    Scary movies are not new and they are not always good. Some of the most awful movies are horror flicks. However there are a few that have been able to capture the hearts and minds of the audience. The following list will highlight the 5 scariest movies of all time. Understand that these movies are not universally loved. 5. The Conjuring This film is based on real life events. This movie depicts the real life possession of a home and a woman. The movie deals with demons and evil spirits. It is a very scary movie simply because it is real. 4. The Amityville Horror Again, this is another film…
  • Ideas to Help You Use Wine for the Perfect Halloween Party

    admin
    2 Oct 2013 | 12:02 pm
    Halloween parties are a little better when you have wine. They’re better yet when that wine somehow fits the Halloween feel. There are some things you can do to get your adult beverage feeling a bit more holiday appropriate. Read the labels. Some wine companies have done a great job of creating holiday themed wines. Local winery’s will often be the first to start doing this. There is also a brand called Vampire Wines that’s very spooky. Can’t find a bottle that has an appropriately Halloween name/feel, not a problem, turn to your computer and create some of your own labels and stick…
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    connect.icrossing.co.uk

  • The viewable impression

    Lauretta Wood
    15 Aug 2014 | 4:50 am
    Viewability is widely becoming a hot topic within display advertising. ComScore released figures from their 2013 real-world digital campaign, stating that, ‘on average 54% of display ads are not seen’, suggesting that display advertising is not having the desired effect on users that it should, consequently wasting media spend on impressions that have actually not even been seen. Howeverviewability provides marketers with a mean of buying ads in a much more efficient and reliable way, optimising ad spend and maximising campaign performance. The IAB defines a viewable impression as, ‘50…
  • Yet another list of really useful SEO plugins and bookmarklets

    Mike Fawcett
    7 Aug 2014 | 6:18 am
    So, like an impatient teenager shivering in the queue outside a full club, iCrossing sees an opportunity and quietly slips past the bouncer to join the heaving mass of sweat-sodden socialites gyrating on the dance floor. “I’m finally in the club” it thinks to itself, a club restricted to those who’ve published a “top seo-plugins” article. That’s right, we’re finally doing it! Anyway, tenuous metaphors aside, here’s a brief list of my most used SEO plug-ins and bookmarklets, along with a couple of productivity tools I find useful. As a Chrome user, it’s admittedly a little…
  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
 
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    Jim's Marketing Blog

  • How to write great content every day!

    Jim Connolly
    22 Aug 2014 | 10:16 am
    If you find it hard to write articles, blog posts or newsletters, I have a quick tip for you. It will help you write more frequently and in a way that people will understand. Drum-roll please… Write the way you speak Think about it: When you talk, people understand you. They listen to you. You engage them. You don’t get talkers-block either! So, don’t treat your written words differently from your spoken words. Just type them, rather than speaking them. This is the approach I used when I started as a writer and it has never failed me. And yes, the more you do it the better…
  • 3 Ideas to help you, the next time they say you’re too expensive!

    Jim Connolly
    22 Aug 2014 | 3:12 am
    If you are sick of talking to fee sensitive prospective clients, you are making 1 or more of 3 common mistakes, which I am going to share with you right now — along with the solution. Let’s get started! A quick look at value I want to start by looking at the way your prospective clients think about value: It’s always too expensive, when the price or fee is considerably greater than the value. It’s always great value, when the price or fee is considerably lower than the value. To get that price / value balance right, we have 2 options: We can pump more value into the…
  • How to build a better business by solving better problems

    Jim Connolly
    20 Aug 2014 | 12:55 am
    Think about it… the value of your work and the demand for your work are determined by the type of problems you solve. This is why one of the best ways to grow your business, is to: Look for better problems than those solved by your competitors. Create a solution to the problem. Offer the solution to your market place. You can do this by expanding the utility of an existing product or service you provide or by developing something new. It’s up to you. Both can work amazingly well. Is this easy? No. Is it worth it? Absolutely! This will help you get started: How to find the answers…
  • Here’s a secret behind the world’s best service providers!

    Jim Connolly
    19 Aug 2014 | 5:10 am
    I’d like to share something important with you today. I’m going to explain how the best service providers keep their clients happy, generate valuable referrals and build a great reputation. It’s all about the difference between delivering what a client wants and delivering what a client needs. Here’s an example Think about some of the most powerful commercial logos. Apple, McDonald’s Nike, Mercedes, Facebook and Gap, etc. All of these are super simple. A child could reproduce any of them in a few seconds. Now, imagine for a moment what happens when a business…
  • Stop working for average clients. Seriously. Stop it!

    Jim Connolly
    18 Aug 2014 | 6:15 am
    The average client will pay you late — just often enough to mess with your cash flow. The average client is fee sensitive. The average client will seldom, if ever, inspire you to do your best work. In fact, the average client is toxic to your business. Everything you do to attract average work from average clients is a waste of your time and energy. A better approach Decide today to build a strategy that attracts great clients. These high value clients will pay you what you are worth and they will pay you on time. Their investment in you will inspire you to do your finest work……
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    @AskJamieTurner

  • Should You Connect Your Social Media Accounts for Automatic Posting?

    Samantha Gale
    21 Aug 2014 | 5:00 pm
    If you’re like most people, you’ve discovered that social media can be a huge time sucker. Between Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, and countless other niche or secondary platforms, it can be so time consuming to distribute quality content across every channel. Platforms try to make it easier for you. Twitter has a Facebook plugin, Facebook has a Twitter plugin, Pinterest can share to multiple channels, etc. But are these really the most effective way to publish your content in an efficient way? When you’re trying to streamline your marketing program due to…
  • 5 Essential Things You Need to Know About Mobile (Don’t Miss #3)

    JamieTurner
    20 Aug 2014 | 3:42 pm
    Not long ago, 60 Second Communications ran a mobile display campaign for an international hotel chain that used behavioral as well as geo-locational targeting to capture likely prospects inside their hotels. The technique we used took two mobile targeting techniques — behavioral as well as geo-locational  — and incorporated them into one seamless campaign. The graphic below sheds some light on what we did. That leads us to the first of five essential things you need to know about mobile marketing. 1. The Targeting Capabilities in Mobile Advertising Are Game-Changing Imagine if we…
  • Inspire Your Audience to Take Immediate Action with Text Message Marketing

    Samantha Gale
    19 Aug 2014 | 8:43 am
    You may not know that text message marketing is one of the most effective methods of marketing out there. The reason for this is that it involves taking people with an expressed interest in your brand and delivering a value proposition to their most prized possession that they can act on immediately. This infographic from Slick Text highlights some of the best practices of text message marketing, including: Be clear about your program; Get permission; Pay attention to frequency; Include disclaimers; Provide an exit; Text during normal hours; Use common language; and Provide value. See the…
  • Why and How Re-Marketing Can Transform Your Conversion Rate

    Samantha Gale
    18 Aug 2014 | 7:02 pm
    A recent study found that millennials have such disturbingly low attention spans that they are even more forgetful than senior citizens. For a population that has grown up multitasking using technology, this comes as no surprise. Digital marketers should take note from the short attention spans of the “ADD Generations” and implement a strategy that yields more results. According to HubSpot, 55% of visitors spend fewer than 15 seconds on your website. For people in a competitive industry like personal injury, it is hard to fathom paying $40.00 per click to drive traffic to your website,…
  • How to Create a SlideShare Deck that Goes Viral

    JamieTurner
    16 Aug 2014 | 2:56 pm
    A few years ago, we had one of our staff collect facts and figures about mobile marketing in preparation for the publication of Go Mobile, the book I co-authored with Jeanne Hopkins, who was Vice President of Marketing at HubSpot at the time. My intent was to have a collection of facts that Jeanne and I could have at our fingertips when we were interviewed for podcasts, blogs, radio programs and CNN, which was calling me on a regular basis at the time. A few weeks after collecting the facts and figures, we realized we could use them in a SlideShare deck that could be uploaded to promote the…
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    Think customers: The 1to1 Blog

  • Video Recap: Day Two of Forrester's Customer Experience Forum East 2014

    Guest Blogger: Harley Manning
    22 Aug 2014 | 9:57 am
    Last week I blogged a video recap of day one of Forrester's Customer Experience Forum East, 2014. I had originally planned that post to cover both days of the forum, which has grown to become Forrester's largest event in our 30+ year history. But at some point I realized that there was just too much material to cram into a single post. Which led, inevitably, to this post with my video recap of day two. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Here's Why Time is the Next Differentiator

    Judith Aquino
    20 Aug 2014 | 10:01 pm
    More than ever, companies are competing on time. As people rush through their day, the ability to save time or provide a service at the right time differentiates businesses. And like many things, the ability to leverage big data is behind these advancements. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Unified Commerce Brings Omnichannel Retail Strategy to the Next Level

    Anna Papachristos
    19 Aug 2014 | 9:00 pm
    No matter the industry, progress ups the ante for all companies seeking the competitive advantage. For modern retailers, in particular, consumer expectations continue to drive the need for omnichannel innovation. But, as seamless experiences become integral to the average customer engagement strategy, retail brands must ensure that all channels are aligned internally in order to outwardly secure consumer satisfaction. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Hoffman's Hot Seat: Exploring the 4 C's of Customer Data

    Tom Hoffman
    19 Aug 2014 | 2:00 am
    1to1 Media's Tom Hoffman speaks with H. John Oechsle, President and CEO of Swiftpage, about the importance of applying the 4 C's of customer data: currency, correctness, consistency, and completeness. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Surviving Brand Calamaties Requires a Foundation of Trust

    Mila D'Antonio
    18 Aug 2014 | 9:15 am
    I was 5 years old when our neighbor's parents drove my friend and me home from school on a fall day in 1978 when we rounded the bend toward my house and saw a giant ball of flames. The town's volunteer firefighters had already arrived on the scene and were extinguishing the fire that started from the fuel tank defect in my family's Ford Pinto. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • How Social Technology Will Save Lives

    Mitch Joel
    21 Aug 2014 | 8:24 am
    We're not going to talk about ice buckets or YouTube challenges, don't worry. I was at a barbeque this past weekend, and a friend asked me why Google's self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. I just wanted to grab a hot dog and talk about this past season's Comedians In Cars Getting Coffee. Calling Google a search engine - at this point in time - is like calling Amazon an online bookseller. It's what got them started, it makes them some good money, but it's not the long play. Google is a technology company that is doing it's…
  • When Will Marketers Be More Business Focused?

    Mitch Joel
    20 Aug 2014 | 7:08 pm
    It's laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. Here's what's really happening: The c-suite is pushing back (and hard). They're asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO's objectives. Help drive organizational change. Deliver timely results. Anything shocking there? That's what the 2014 Korn Ferry Marketing Pulse Survey is saying. So, while marketers are using words like "content marketing," "social media" and "mobile…
  • Wearables May Not Be The Marketer's Next Playground

    Mitch Joel
    20 Aug 2014 | 6:18 pm
    Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are claiming that it has been delayed until 2015). Still, it's hard to argue that wearables won't be the next big thing in personal, mobile and connected technology. Why should we be fumbling through our pockets and purses for a smartphone, when the technology is nearly advanced enough that we can have it on our wrists, around our necks... or even something like Google Glass? It is exciting,…
  • The ALS #IceBucket Challenge Is A Huge Success, #Ferguson And More on CHOM FM This Week...

    Mitch Joel
    18 Aug 2014 | 6:08 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The Marketing Performance Blueprint

    Mitch Joel
    17 Aug 2014 | 5:45 am
    Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it.
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    Marketing Ideas You Can Copy

  • 9 Ideas for a Creative LinkedIn Premium Profile Header

    Katherine Drotos
    19 Aug 2014 | 4:15 am
    The trend of using visual in social media, presentations and everywhere has gone viral and for good reason. Every social media expert recommends using visuals, lots of it. I’ve yet to hear a single person advise against using visual especially when you consider some convincing stats. Research from 3M Corporation has found that people process images 60,000x faster and recall them six times better than words according to Matt Siltala. David Hyerle’s research has found that 80 to 90 percent of the information sent to the brain is visual. LinkedIn got the message loud and clear as one of the…
  • Best 5 Blog Posts: Elevator Pitches

    Katherine Drotos
    9 Aug 2014 | 4:15 am
    Whether or not they happen in an elevator, a quick pitch on the fly is a reality of your business. It may be to a prospective client, a possible hire, a potential employer, or a desired partner, and you never know who you may bump into at the coffee shop. Having your pitch (or rather, pitches) ready to go at a moment’s notice can make those encounters successful. Here are our top 5 favorite posts: 10 Tips for a Winning Elevator Pitch from Business News Daily Give the Perfect Elevator Pitch from Inc. How to Give a Great Elevator Pitch About Your Business from Bates Communications How to…
  • LinkedIn for VPs of Sales: Enhance Your Profile

    Katherine Drotos
    29 Jul 2014 | 4:15 am
    LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect. Your VP of sales LinkedIn profile is most likely to appear at the top of the search results. While you may not control what digital property of yours appears at the top of search results, you can control what your LinkedIn profile says about you. Take this opportunity to use these tips to improve your VP of sales LinkedIn…
  • Best 5 Blog Posts: Social Selling

    Katherine Drotos
    26 Jul 2014 | 4:15 am
    Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you haven’t already!). Odds are you’ve been doing social selling for some time, even if you haven’t realized it. Harnessing social media to reach out, share your expertise, and touch your prospects is a phenomenal method of marketing and nurturing. Here are our top 5 blog posts on social selling: Social Selling: Step Up Your Game Social Selling: 1 Big Idea to be 38x More…
  • Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

    Katherine Drotos
    19 Jul 2014 | 4:15 am
    “Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality. To start off, here is a useful tool we’ve found: The Customer Journey to Online Purchase And here are our pick for top 5 posts on the subject: You Can’t Own Your Customers’…
 
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    Curiously Persistent

  • We Love the Internet 2014/34: The Geep edition

    Simon Kendrick
    22 Aug 2014 | 1:38 am
    Part 1: For the day job Things to think about: Why don’t we have a standalone HBO Go? – because linear TV remains popular (and profitable) How Amazon built a TV studio that’s finally challenging Netflix – interesting how a company moving into TV has a completely different culture and expectations How Apple Uses Picasso To Teach Employees About Product Design How Harry Potter has influenced the political values of the Millennial generation – culture can have a long-term impact on youth figuring out who they are How Spotify could utilise its data HelloFlo wins views; Dollar Shave…
  • We Love the Internet 2014/33: The Facial fitness edition

    Simon Kendrick
    15 Aug 2014 | 1:49 am
    Part 1: For the day job Things to think about: How HBO is moulding its little sister channel into a top competitor That Time I Tried to Figure Out How Teenagers Use Twitter Netflix – friend or foe? – a perspective from BARB Distribution matters more than content In defence of passwords “Men in Blazers” football analysts move from a website to NBC Is Buzzfeed a tech company? Reference points: Ofcom’s tech savviness test Control a robot in the Tate after dark Designers graphically represent awful client feedback Stock photos that don’t suck How One Company Figured Out How Many…
  • We Love the Internet 2014/32: The Beyoncelogues edition

    Simon Kendrick
    8 Aug 2014 | 1:48 am
    Part 1: For the day job Things to think about: Everyone on the Internet does Venn diagrams wrong – though I do like this one Bob Lefsetz on music “facts” Facebook and OKCupid are the latest iterations in the architecture of psychological manipulation The growing redundancy of sports commentary Reference points: Marketing that marketers love Official case studies from Facebook, Twitter, Instagram and more Meet Fortune’s 2014 Big Data All-Stars Ten trend truths – scroll to the bottom for them 12 things I learnt from our developer’s blog about building Ampp3d Take selfies. Get…
  • We Love the Internet 2014/31: The Whoa, if true edition

    Simon Kendrick
    1 Aug 2014 | 4:36 am
    Part 1: For the day job   Things to think about: The quiet BI revolution BCG have revisited several of their classic theories, such as the Boston Box Can Reddit grow up? The Generation Raised on Touchscreens Will Forever Alter Tech Design The secret of Minecraft People, not data – designing experiences with audience empathy We experiment on human beings – OK Cupid responds to the Facebook experiment   Reference points: A brief history of “Whoa, if true” Reddit 101 –What is Reddit, really? Innovation celebration – the trends of 2014 to date 50 examples of awesome UX (link…
  • We Love the Internet 2014/30: The 21 years of 99 problems edition

    Simon Kendrick
    25 Jul 2014 | 1:32 am
    Part 1: For the day job Things to think about: Why You Couldn’t Escape Weird Al’s Marketing Blitz – making the most of his label’s short sightedness (it got his album to 1) Why “caregiver robots” are both inhuman and economically destructive How to flawlessly predict anything on the internet Being a Better Online Reader Synergy is Dead and it Never Existed in the First Place – David Hepworth on magazines and multi-platform media People are stupid – the law of averages The design process at GDS Reference points: World Cup 2014 stats 5 themes from The Age of Context by…
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    Marklives.com

  • Green Sky Thinking: Tech companies come out in the wash

    Simone Puterman
    21 Aug 2014 | 8:20 pm
    by Colwyn Elder (@colwynelder #ClickClean is a campaign aimed at increasing awareness of all the ‘dirty stuff’ we consume online, where “dirty” refers not to content but rather all those clicks, streams and shares that are still being powered by dirty energy. Based upon the recent Greenpeace report of the same name, #ClickClean calls out the good, the bad and the ugly (or rather the clean and the grubby) in terms of tech companies using renewable electricity to power their data centres, simultaneously asking people to take action. Leading the charge Last month’s column asked the…
  • MagLove: Crowd sourcing covers

    MediaSlutZA
    21 Aug 2014 | 7:54 pm
    by MediaSlut (@MediaSlut) My choice of the best international magazine covers in MagLove this week: Variety Entertainment Weekly The New Yorker ColumbusCEO Go! INTERNATIONAL Variety, 12 August 2014 A brilliant concept to illustrate the “Breakfast Battle” between the breakfast shows Today and Good Morning America! You cab read the story here. Entertainment Weekly, 15 August 2014 I had to do a double take (that’s probably what they tried to achieve) when I looked at the split covers for Bariety! It still boggles my mind a bit, but Kevin Spacey (from House of Cards) is channelling the…
  • Heroes & Zeros: best & worst brands of the week #amazeballs

    Herman Manson
    21 Aug 2014 | 7:21 pm
    Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — South African Antique Art & Design Association (best) and Bump Patrol (worst) — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these feature in this week’s Heroes & Zeros webisode by watching below: For a fresh look at the world of advertising, Jenny Crwys-Williams of 702 Talk Radio chats to advertising critic Andy Rice on The Ad Feature, every Wednesday 2.30pm — 3pm. The filmed Heroes & Zeroes will appear on MarkLives every Friday…
  • FNB moves from MetropolitanRepublic to FoxP2

    Herman Manson
    20 Aug 2014 | 11:10 pm
    by Herman Manson (@marklivesMetropolitanRepublic has lost the FNB account, MarkLives has learned, which FNB has moved to FoxP2 Group. FNB appointed MetropolitanRepublic in mid 2009 for FNB’s brand, sponsorship and Private Client portfolios and in 2011 it added the FNB Commercial and FNB Business Banking accounts. MetropolitanRepublic was the agency behind FNB’s ‘You can help’ campaign that courted controversy in early 2013 when the ANCYL (ridiculously) used it to accuse the bank of agitating ‘for an overthrow of our government.’ At the time the Presidency…
  • Shelf Life: Häagen-Dazs snow globe

    Herman Manson
    20 Aug 2014 | 7:17 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Häagen-Dazs hosts the coolest event WDC spotlights creative talent and Cocoa Butter’s smooth promo. Snow at Melrose Arch Häagen-Dazs mounted the ‘coolest’ event of the year with a spectacular snowy display at Melrose Arch last week to launch its new ‘pure desire’ campaign, featuring its favoured brands and 250 VIPs. An eight metre high snow globe was constructed at the lifestyle/business shopping mecca for the exclusive launch event, as well as further promotional events involving…
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    Technology & Marketing Law Blog

  • It’s Not Possible To Steal Facebook ‘Likes’–Mattocks v. BET

    Venkat Balasubramani
    22 Aug 2014 | 7:50 am
    In 2008, Plaintiff Stacey Mattocks developed an (initially unofficial) Facebook page focusing on “The Game,” a television series initially aired on CW and later acquired by BET. In 2010, BET contacted Mattocks and hired her as a part-time worker, paying her $30 per hour. Her duties included maintaining the aforementioned Facebook page. After BET hired Mattocks, it turned the Facebook page into an official one by displaying logos and trademarks, and it encouraged viewers to like the page. Mattocks was the main content contributor to the page, but other BET employees contributed on occasion…
  • Primer on European Union’s Right To Be Forgotten (Excerpt from My Internet Law Casebook) + Bonus Linkwrap

    Eric Goldman
    21 Aug 2014 | 11:10 am
    Photo credit: “An eraser from a pencil is starting to erase the word data” // ShutterStockI haven’t yet written about the ECJ Right to Be Forgotten ruling directly, though I’ve already referenced it on the blog a few times. The ruling itself came out during a business trip when I was tied up, so I missed the initial news cycle and the voluminous number of articles on the topic. Since then, I simply haven’t had a chance to organize my thoughts cohesively. As part of updating my Internet Law casebook, I finally put something together. Although I don’t…
  • New Copyright Office Compendium Discussion About Designating Sec. 512 Agents

    Eric Goldman
    20 Aug 2014 | 9:50 am
    The Copyright Office has released a pretty nifty document called the Compendium of U.S. Copyright Office Practices, Third Edition. The second edition was written 30 years ago, so it’s about time we got a new edition! I thought the document overall was a concise and readable distillation of copyright law, and I expect to use it as a handy reference frequently. I encourage you to check it out. Below, I excerpted the Compendium’s discussion about designating an agent for 512(c)(3) takedown notices. This looked OK to me, but I figured it would be helpful to get multiple eyeballs on…
  • What’s a Browsewrap? The Ninth Circuit Sure Doesn’t Know–Nguyen v. Barnes & Noble

    Venkat Balasubramani
    19 Aug 2014 | 8:54 am
    This is a lawsuit over Barnes & Noble’s alleged failure to honor its closeout advertisements for Hewlett-Packard Touchpads. (Coverage of the district court ruling here: “Barnes & Noble’s Online Contract Formation Process Fails–Nguyen v. Barnes & Noble.” Plaintiff (Nguyen) placed an order and when he was informed that B&N cancelled the order, he alleged he was “forced to rely on substitute tablet technology, which he . . . purchased [at] considerable expense.” B&N moved to compel arbitration on the basis of an arbitration clause contained in the…
  • Announcing the Second Edition of “Advertising & Marketing Law: Cases and Materials” by Tushnet & Goldman

    Eric Goldman
    18 Aug 2014 | 8:06 am
    Rebecca Tushnet and I are pleased to announce the release of Advertising & Marketing Law: Cases and Materials, second edition (2014). It’s available at Gumroad as a $11.50 DRM-free download (PDF version / epub mobile device version) and other outlets. You can read a free sample chapter, Chapter 13 (Featuring People in Ads). As usual, if you are a professor, or are hoping to teach the course, and would like a free review copy, please email me. About the Book This book is a major project that Rebecca and I have been working on for more than a half-decade. The book is nearly 400,000…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: Pinterest and 3rd Party Rules, Mobile Is Only Part Of The Key, Facebook Still Runs Traffic

    Ben Brausen
    22 Aug 2014 | 3:45 am
    Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue - Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. Marketing Land Twitter Diversity Statistics: 70% Male Globally, 59% White, 29% Asian in U.S. [REPORT] - How important is diversity in the workplace? A KelloggInsight report documented how better decisions are made by diverse businesses, while Catalyst noted that Fortune 500 companies with the highest representation of…
  • Lessons on Marketing Strategy and Content Marketing ROI – Michael Brenner Interview

    Lee Odden
    21 Aug 2014 | 4:10 am
    One of the key players and innovators in the world of content marketing is Michael Brenner. During his time at SAP as Vice President of Marketing & Content Strategy and the Managing Editor for the SAP Business Innovation site, Michael also co-created one of the most popular B2B marketing websites, Business to Community. Today, you’ll find him working as Head of Strategy at NewsCred as well as writing for his B2B Marketing Insider blog. We’ve covered Michael’s B2B marketing presentations in the past and it was great to catch up with him for this interview. In the lead…
  • Infographic: Create Better Visual Content – 10 Tips from EMC, Cisco, LinkedIn, Microsoft, Tumblr

    Lee Odden
    20 Aug 2014 | 3:48 am
    “And what is the use of a book,” thought Alice, “without pictures or conversation?”  Alice in Wonderland Tell me something. When you look at your email inbox, feed reader or favorite social network, are you underwhelmed with information? I didn’t think so. It’s funny to think that way back when, you could get up and grab a cup of coffee while your email downloaded though a dial up connection. Today, it’s all information overload wherever you go: laptop, tablet or smartphone. The Cheshire Cat would probably like being able to blend in with all that information…
  • Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

    Lee Odden
    19 Aug 2014 | 3:45 am
    It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal. Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15). On top of all that, Ann is a regular contributor to many of the conference eBooks we…
  • Visual Content Marketing Strategy eBook

    Lee Odden
    18 Aug 2014 | 4:18 am
    If a picture is worth a thousand words, visual content marketing must be worth millions. As companies mature in their use of content marketing from simply creating “more” content for SEO purposes to creating really useful content designed to reach specific customer segments to influence business outcomes, the importance of content differentiation becomes paramount. According to the Content Marketing Institute and MarketingProfs’ annual studies, over 90% of B2B and B2C marketers are using content marketing. That’s a tremendous amount of competition and to stand out, successful…
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    Mindshare Strategy

  • Context-free Cold-Calling is Dangerous

    Eric Mann
    22 Aug 2014 | 8:00 am
    When I began my career in marketing, one of my first responsibilities was calling study participants. Luckily for me, these were rarely cold-calls: We prepared a list of vetted study participants ahead of time with the help of the client. Cold-calling is when you call a lead out of the blue and either ask them for questions or try to make a sales pitch. It’s rarely effective as the callee likely has no idea who you are, why you’re calling, and often is too busy for a call at the time you make it anyway. I frequently get cold-called from an affiliate of my old web host trying to…
  • Above and Beyond

    Eric Mann
    20 Aug 2014 | 8:00 am
    In a world where even luxury goods are treated as commodities, finding a way to distinguish your enterprise from others is vital to success. Unfortunately, few business truly recognize how to distinguish themselves and instead try to compete based on features that can easily be reproduced. Big-box retailers try to compete on inventory space. Coffee shops try to compete on ambiance – seating, lighting, and mood music. Burger joints try to compete on customization and price. Cell phone manufacturers try to compete on screen size, camera resolution, and software features. None of these are…
  • Three words can make or break your reputation

    Eric Mann
    15 Aug 2014 | 8:00 am
    It was early July, but for some reason it was still cool, a bit foggy, and threatening to rain. We were all sitting on the deck under a big green tarp, dressed haphazardly in Columbia and Carhartt since our uniforms wouldn’t be in until the weekend. At 7am, no one wanted to be up let alone sitting on a deck in the cold weather. But it was worth it. “If I ever hear these three words out of your mouth, you will be on thin ice. I’ll be honest in telling you it could jeopardize your chances of being rehired next season. Not my job Whatever question someone asks, whether…
  • What Are Your Skills Worth?

    Eric Mann
    13 Aug 2014 | 8:00 am
    A couple of recent blog posts have got me thinking about teams and internal valuation lately. When I started in the tech world, I had no idea how to value my skills. In a fit of desperation, I took a salaried position that paid barely above minimum wage because I thought it was all I deserved. Thankfully, an incredibly honest company came along and offered me more than twice what I was making to change positions – “still, this isn’t what you’re worth, but it’s a step in the right direction.” When I started freelancing, I charged what I felt was the most…
  • The High Price of Perfection

    Eric Mann
    10 Aug 2014 | 8:00 am
    Last week, I finally painted the guest bathroom in my house. That’s to say I’ve been painting a bathroom since last week. First, we spent a combined 4 hours (that’s two hours each for both of us) painting the bathroom a wonderful shade of lavender. Then I had to come back and touch up a few spots where the paint was too thin (yellow was still peeking through) or we’d just missed a spot entirely. Another two hours. Next, we needed to touch up the white on the trim around the room. This took another 2 hours with a small paintbrush … except the white we used for…
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  • Man's daily life shocks over 1.5 million people

    22 Aug 2014 | 12:39 pm
    Man's daily life shocks over 1.5 million peoplePIX11Jon Novick feels like a typical New Yorker -- but some definitely don't treat him that way.What he deals with every dayTake a peekCouple texts only with emojisMusicians spark talks in Ferguson
  • Fed chief issues mixed statement on US economy

    22 Aug 2014 | 12:39 pm
    Fed chief issues mixed statement on US economyGettySpeaking at a conference Friday, Janet Yellen acknowledged the economy has made 'considerable progress' since the recession.Key area still in need of recoveryMore newsObamacare provision being skirtedMore changes coming to 'The View'
  • Scott Weiland outraged over huge mistake

    22 Aug 2014 | 12:39 pm
    Scott Weiland outraged over huge mistakeGettyThe former Stone Temple Pilots frontman is fuming after the LAPD made a pretty massive error. 'You'll be hearing from my attorneys'More to watchStrange tourists in Switzerland10-billion-ton comet found
  • Pentagon warns of 'imminent' threat to US

    22 Aug 2014 | 12:39 pm
    Pentagon warns of 'imminent' threat to USGettyThe Secretary of Defense admitted the Islamic State militants behind the recent beheading are 'beyond anything we've seen.'Threat could surpass al QaedaMore to readHamas cracking down on its ownA solution for Ferguson?
  • Israeli boy, 4, killed in Gaza mortar attack

    22 Aug 2014 | 12:39 pm
    Israeli boy, 4, killed in Gaza mortar attack Getty Officials have confirmed that this is the first Israeli death since the new round of fighting broke out between Israel and Hamas on Tuesday. Number of deaths on both sidesMore on the Mideast crisisComplete timeline of the conflict Hamas leader says wife, son killed
 
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    Chief Marketing Technologist

  • The inaugural #MarTech begins, wish you were here…

    Scott Brinker
    19 Aug 2014 | 6:26 am
    As this post goes live, the inaugural MarTech conference will have started. About 400 of you are here at this sold out event — and let me say, I am thrilled to be here with you. For the rest of you, I wish you were here — and I’d like to share with you my opening remarks for the event, marketing this milestone in our emerging profession. I started this blog over six years ago, just as a labor of love. As a software entrepreneur building products for marketers, I was fascinated by how technology was changing the marketing department — the kinds of work it did, the kinds of people…
  • What does a marketing technologist actually look like?

    Scott Brinker
    18 Aug 2014 | 6:40 am
    To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.” Or maybe that would be Forrester Gump? (Or Gartner Gump?) Pardon the slightly silly intro. I’m a little giddy here on the eve of the inaugural MarTech conference. Whether you’re coming to MarTech or not, here’s an opportunity to participate in a crowdsourcing exercise for our community that will help us shed more light on the emerging profession of “marketing technologists” — and be entered in a drawing for one of three brand-new iPad Minis. Click here to take…
  • Modern marketing is for underdogs and innovators — and marketing technologists

    Scott Brinker
    14 Aug 2014 | 5:32 pm
    This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles in the Financial Times and Harvard Business Review, both true mainstream business publications. The launch of the MarTech conference, taking place in Boston next week, which has completely sold out. And I’d now add the publication of a new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success, by Paul Roetzer. In many ways, The Marketing Performance Blueprint fits the…
  • Could Google be the ultimate marketing cloud company?

    Scott Brinker
    12 Aug 2014 | 5:00 am
    Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that space over the next few years. Done? I’ll bet you a beer at MarTech that there was one company who wasn’t on your list: Google. (Okay, be honest: they wouldn’t have been on your list if you weren’t reading an article titled “Could Google be the ultimate marketing cloud company?”) Google? A marketing cloud company? Google’s expansive portfolio of marketing software The thought struck me as I…
  • Must-read interview on marketing technology leadership with the CTO of SapientNitro

    Scott Brinker
    1 Aug 2014 | 3:58 am
    Sheldon Monteiro, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur and Sheldon as two points on a line, you have to extrapolate that SapientNitro is kind of “stellar nursery” for producing amazing marketing technologists. Pretty much every conversation I’ve had with Sheldon has set my mind on fire. And the following Q&A with him is no exception. It started as a chance to discuss his…
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    FUEL LINES

  • Ad Agencies: An Inforgraphic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
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    Kneale Mann | Leadership

  • Ready Set Go!

    Kneale Mann
    21 Aug 2014 | 7:11 am
    I've gone through some significant changes in my life this year and I was talking about them with a colleague recently which got us going deep on what stops us from moving where we want to go. For some reason, we often become our biggest hurdle. It also appears most people I know find it difficult to ask for help. It reminded me of Manuel de los Santos.__________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Manuel de los Santos
  • Stream of Subconsciousness

    Kneale Mann
    16 Aug 2014 | 5:54 pm
    What will they think? Think then do. Do what you love. Love what you do. Do not listen to negative people. People are more important than services or products. Products don't make the person. Personal growth is a daily event. Eventually you will find your passion. Passion is no ordinary word.Words can heal and hurt, it's our choice. Choices can be the difference. Differences are necessary for a successful team. Teamwork is at the core of successful business. Business is about people. People should give more than receive. Receiving help is a sign of strength. Strengthen your focus. Focus on…
  • Is Money the Object?

    Kneale Mann
    12 Aug 2014 | 3:47 am
    A large portion of the planet measures profits over people. To some, what you make, what kind of car you drive, how much money you have in your investment portfolio has become more important than embracing relationships and experiences.I was recalling a situation with a client a few weeks back with regards to compensation. She is doing very well in her current role and from all evidence it appears she’s being groomed for a big promotion. She is a sharp, talented, authentic leader, but she’s stuck on the number on the bottom of the page. It’s Not the PaycheckWe talked about her new role…
  • Calling All Humans

    Kneale Mann
    6 Aug 2014 | 4:14 am
    The human experience is a buffet. We love, we lose, we overcome, and we try and figure out this unexplained occurrence called life. Ze Frank wants to know the answer to a simple question.Are you human? __________________________________________________________________Kneale Mann | Leadership and management consultant helping leaders, teams, and companies get clear on their goals and results. Ze Frank | TED
  • Why Meetings?

    Kneale Mann
    4 Aug 2014 | 4:26 am
    Let’s book a meeting. Let’s talk about it on the conference call. Let’s reconvene at next week’s meeting. Let’s discuss the next time we have a team call. Here’s a thought, let’s figure out why we have so many meetings and calls in the first place. I have a colleague who attends an all-day full team status meeting once a week. Once a week?! Full day!?! I am a huge supporter of collaboration and teamwork. It’s critical that your company is strong inside before it can be strong outside, but an entire day in a meeting? I challenge there could be a better way.Do you know why you…
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
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    Five Sparrows Marketing Blog

  • Tip of the Month: Building Inbound Links

    Lauren Hobson
    29 Jul 2014 | 7:56 am
    Although inbound links are not as important as they once were for search engine rankings, they are still vital to overall quality scores and good ranking positions. Today, the best way to build inbound links is to publish quality, share-worthy content to multiple marketing channels. To help get you started, here are some link-building strategies …Read more →
  • The Incredible Shrinking News Feed

    Lauren Hobson
    29 Jul 2014 | 7:54 am
    Earlier this year, Facebook announced changes to its News Feed algorithm designed to “clean up News Feed spam.”  In its announcement, Facebook called out three types of content that would no longer be displayed in users’ News Feeds, specifically 1) “like”-baiting, 2) over-circulated content, and 3) spammy links. Like-Baiting Facebook says posts that explicitly ask …Read more →
  • Google’s “My Business”

    Lauren Hobson
    29 Jul 2014 | 7:51 am
    Today, Google is arguably the biggest, most influential player online in terms of visibility for your business.  But with the plethora of Google tools available now – including Google Plus, Analytics, Webmaster Tools, and Adwords, it can be incredibly confusing to keep track of everything your business has going on in Google.  So to help …Read more →
  • Mobile-Friendly Email Marketing

    Lauren Hobson
    30 Jun 2014 | 8:15 am
    Despite all the attention that social media gets today, email marketing is still one of the most effective online strategies around (e.g., monthly e-newsletters, special offers, etc.). Recently, an article published by MarketingProfs.com reported that consumers today rely on email as their main method of communication with businesses, and businesses depend heavily on email for …Read more →
  • Five Must-Haves for Business Websites

    Lauren Hobson
    25 Jun 2014 | 12:52 pm
    Like it or not, your website says a lot about your business. It represents your business to the world all day, every day. It is the face of your company, and is often the first thing potential customers see. If it’s time to think about how your website is working for your business, here are …Read more →
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    iMediaConnection Blog

  • 5 of the Most Effective PR Campaigns of 2014

    Tom Shapiro
    21 Aug 2014 | 4:53 am
    PR has the power to extend your reach, engage members of your target audience and create strong connections to your brand. To that end, here are 5 exemplary PR campaigns of 2014, each one bold, brilliant and unforgettable. 1. ALS Ice Bucket Challenge By now you’ve seen countless individuals dumping a bucket of ice over their heads in support of ALS, including celebrities such as Bill Gates, Taylor Swift and Oprah Winfrey. Apart from the silliness, the “ALS Ice Bucket Challenge” has been serious business. The ALS Association, a national non-profit organization fighting Lou Gehrig’s…
  • Why Innovation Isn't Always Positive

    Chris Arens
    20 Aug 2014 | 4:04 pm
    I'm sure most of you have heard that there are two sides to every story, or that for every positive there is a negative. For some of you who enjoy pontificating on paradoxical challenges such as these you might have surmised that our entire world is made up of opposing forces. Think about it a battery has a positive and negative side, volume up (+) volume down (-), temperature (I mean why is Kelvin not just "0" rather than -273.15 degrees?), and even basic numbers have a positive and negative attribute. Lastly, the Earth is controlled by two magnetic fields playing off of each other creating…
  • The loss of loyalty and the birth of premium content experiences

    Richie Hyden
    20 Aug 2014 | 10:00 am
    The explosive growth in digital video consumption is no surprise, as brands are allocating more of their budget and adapting campaigns targeted toward video. Along with breaking streaming records, the 2014 World Cup showed us how effective creative brand video advertising can be. Nike, who was not the official sponsor, set records with its World Cup branded video campaign, which had nearly 259 million True Reach views. This was 2.5 times that of Adidas, the official World Cup sponsor. Brands will and should adopt similar strategies. But while delivering millions of impressions is great,…
  • The Value of Sales Experience in Marketing

    Benjamin Taylor
    20 Aug 2014 | 9:28 am
    Some of the most effective marketing strategies look a lot more like sales than anything else.  In its essence, lead generation on the internet is mostly about targeting relevant users, and then moving large volumes of that traffic through your client’s website. Now you can do that by making catchy infographics and spending a few hundred thousand dollars on advertising on the Forbes website, but a different approach can yield similar results at lower cost. Targeting influencers on social media, youtube, bloggers, or the press, can be very effective, and even free. To be successful at it,…
  • Canada Anti-Spam Law (CASL): Why Text Message Marketing is Much Safer than E-Mail Marketing

    Bob Bentz
    19 Aug 2014 | 10:37 am
    Marketing in Canada sure changed on Canada Day (July 1, 2014) this year.  That’s when the new Canada Anti-Spam Law (CASL) went into effect. CASL provides one of the strictest anti-spam regulations in the world and it’s clearly designed to drive spammers out of Canada.  And, if you think you’re exempt just because your company is headquartered in the States, think again.  Canadian regulatory agencies are working closely with US regulators like the Federal Trade Commission (FTC) to enforce both CASL and its US version, ironically called the CAN-SPAM Act. YOU'LL AGREE: It sure is…
 
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    Blog - Ganador

  • Starting young (Friday Funny)

    Dennis Price
    21 Aug 2014 | 2:50 pm
    Ignore the typo, and focus on the sentiment...
  • Why you can’t have what you want (in life and in business)

    Dennis Price
    20 Aug 2014 | 8:02 pm
    You can’t have what you want because what you want can’t be had.And the reason why you don’t understand what can’t be had (and what can) is because you don’t understand systems thinking.Let’s consider this on a personal level first, and then apply to business.You can’t ‘faith’ but you can ‘believe’.You can’t ‘happiness’ but you can ‘appreciate the moment’ You can’t ‘wisdom’ but you can ‘choose wisely’ You can’t ‘winner’ but you can ‘try hard’But let’s start at the beginning.In the world of systems thinking, it is a matter of…
  • There is a Silver Bullet after all

    Dennis Price
    19 Aug 2014 | 7:44 pm
    This post is inspired by a podcast I listened to where the person had a stroke that affected his brain and the process he went through the re-train his brain. During that process he learned to meditate with a female Buddhist monk, who passed this insight on to himOur stroke victim wanted to grow in his compassion for other people and he said he thought he had a lot of compassion. The Monk gave him some advice: She said he had empathy, but not compassion. He indicated that he thought it was very similar.And this is the insight that followed:No, she said: ‘Compassion is Empathy with a…
  • If it is that easy, why are you not doing it?

    Dennis Price
    18 Aug 2014 | 8:12 pm
    Don’t stand so close: the science behind serving a customerEvery day I see retailers and staff stand around retail stores. Waiting… for something to happen as they continue to shuffle merchandise around the store. And this makes me wonder about something.I know there is something out there that is freely available. It is easy. It costs nothing to implement. It’s proven to improve performance. Yet no one is doing it. Why?Consider this:There are many easy to implement behaviours that can improve service and increase your ability to persuade the customer to buy. The Triangle of…
  • Forest Gump on Social Media

    Dennis Price
    17 Aug 2014 | 2:45 pm
    Forest Gump of course made these words famous:‘My Mama said Life is Like a Box of Chocolates, you never know what you are gonna to get’And I was thinking that is a bit like Social Media.There is an element of delight and surprise that comes from trawling social media sites.And just like chocolates, social media is also pretty addictive. Before you know it, you have wasted an awful lot of time pursuing rabbits down holes to no end at all.And just like chocolates, every now then someone will claim they have some ‘health benefit’ – and whilst in a small, almost inconsequential way that…
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    FOLDEN eMarketing Blog

  • Link Building, is it still important and which Strategies exist?

    FOLDEN.INFO
    13 Aug 2014 | 8:50 am
    Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the […]
  • W3C launched Initiative on Social Media Standards

    FOLDEN.INFO
    13 Aug 2014 | 8:25 am
    The W3C has launched a further initiative regarding the interoperability of social web applications. To get further information visit the announcement of the launch: W3C Launches Push for Social Web Application Interoperability. FOLDEN.INFO Directory Sources: Internet Standards – Social Media Information
  • Google Authorship and SEO

    FOLDEN.INFO
    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    FOLDEN.INFO
    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
  • Business Networks become Content Destinations

    FOLDEN.INFO
    18 Jun 2014 | 10:23 am
    LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to “content revolutionaries”. Regarding the general behavior of internet […]
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    Blog - Digital Jungle

  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • Why Develop a Mobile-Optimized Website

    22 Jul 2014 | 11:02 pm
      In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 1:04 am
    No matter what industry your brand is positioned in, knowing your target is paramount. Any marketer understands the need for change and adaptation from one country to another, taking into account differences in culture and language. This article will give…
 
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    Logo Design Blog

  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
  • Your Company’s Logo Design and Website Design are your most worthy internet marketing tools

    Ben Johnson
    29 Nov 2013 | 3:03 am
    The first building block for designing the face of any new brand is its logo. To make it simpler it’s a little symbol or sign that carries a lot of meaning and weight of the company. These visual design symbols are very important because they are the most effective tools that allow others to distinguish  [ Read More ]
  • The Countdown to Black Friday BEGINS!

    Ben Johnson
    20 Nov 2013 | 3:10 am
    Have you planned anything for Black Friday yet? Black Friday is a crazy cool day on the internet it’s a treat for web marketers, where they can interact with all their customers by giving discounts and earning them too!  It is just like Super Bowl, so cool that it get discussed everywhere and creates a  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • We are still the best customer service provider- GTBank’s Team

    yinkaolaito
    5 Aug 2014 | 5:56 am
    In our previous posts, especially this, we did mention some of the initial outstanding pioneering works GTBANK digital media team introduced into Banking industry in Nigeria. It was based on this we asked the question if the bank is losing its grip. We also examined the impact of the last weekend’ s approach in the […]
  • Online crisis: 5 things you must guard against, case study of GTBank Nigeria

    yinkaolaito
    2 Aug 2014 | 1:33 pm
    Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason if we do allow. Many communication experts who had been there can attest to this. That is […]
  • Banks in Nigeria: has GTBank lost it?

    yinkaolaito
    1 Aug 2014 | 12:34 pm
    Guaranty Trust Bank is one of the leading  new generation Banks in Nigeria. With efficient and highly professional staff when it started operations. It has pioneered many of the modern changes in Nigeria’s  banking industry in Nigeria. One remembers with nostalgic feeling the leading role it played in the digital media use among the banks […]
  • Dangers of intern as digital Manager: A case study of US Embassy in Ghana

    yinkaolaito
    31 Jul 2014 | 4:45 am
    Twitter has been and will continue to be a versatile communication tool for any forward looking organization. Its ability to be used as ongoing briefing, communication tool with  immediate feedback has been one of its major benefit. More importantly, an organization can reach Millions of people within seconds than any other forms of media tool. […]
  • Public relations implication of selling half truth- Case Studies

    yinkaolaito
    28 Jul 2014 | 12:25 pm
    Our world is filled with dog eats dog lifestyle and attitude. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now. Many forget that a little misunderstanding or hurt today may not carry same weight tomorrow. When we consider law of time perspective, […]
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    Rocky FU

  • Win Customers by Targeting the Decision Journey on Multiple Channels

    Rocky FP
    20 Aug 2014 | 5:00 am
    This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you. —Leigh Fallon, Carrier of the Mark Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase. When you develop your digital marketing strategies, it’s…
  • 3 Tips to Increase Retail Sales with Mobile

    Rocky FP
    15 May 2014 | 5:05 am
    I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business. People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. But, mobile may not necessarily hurt offline retail business. According to a recent Gallup survey, there are more people shopping more because of mobile technology than those who shop less. 19% admit they now shop…
  • How Chinese Communicates Digitally

    Rocky FP
    20 Mar 2014 | 7:38 am
    Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that. QQ: Communications for both Personal and Business Use Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. Every QQ account starts with a numerical number like “23443242″ and the user will automatically get an email address…
  • A Simplified Framework for Digital Marketing Strategy Development

    Rocky FP
    5 Sep 2013 | 5:45 am
    Almost all digital marketing proposals include a strategy part which however is often represented by one simple slide and used more than once with little amendment. A truly working strategy for each company is unique and developed after research, serious analysis and testing. It takes weeks or even months to develop a digital marketing strategy involving complex processes. If you are not experienced developing digital marketing strategy, let me share a simplified framework to help you get started. Digital Marketing Strategy Definition A digital marketing strategy is a well thought plan…
  • How to Develop Facebook Contest Strategy

    Rocky FP
    27 Aug 2013 | 5:04 am
    A Facebook contest often naturally comes to marketers’ mind, which can be launched in less than an hour. But, a lack of Facebook contest strategy may lead to poor results. You may be surprised to know many businesses don’t have clear objective when launching a Facebook contest, many of which simply aim for more fans. You should always have a well defined objective and KPI for measuring the success of your contest at the very beginning of the planning process. Audience demographics It’s almost always among the first things to do in developing digital strategies for most…
 
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    We First Blog

  • Cultural Leadership: How to Command Attention on a Global Scale

    Simon Mainwaring
    20 Aug 2014 | 11:59 am
    In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s very easy to get lost in the executional strategies of social technology tools, marketers are now being challenged at a higher level: to engage consumers and citizens in ways so they feel that your brand is meaningful and relevant to…
  • Live G+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact

    Simon Mainwaring
    7 Aug 2014 | 10:48 am
    As society expects companies to be more responsible and demands demonstrable impact from both the private and non-profit sector alike, the smartest organizations are stepping up to lead cultural conversations and partner with other brands and leaders. If you are interested in learning how organizations can identify and become leaders in cultural conversations and build movements, please join We First and the UN Foundation on August 11th for a free Google+ Hangout: Leveraging Cultural Conversations to Build Your Brand, Community, and Impact. You’ll hear from: -Simon Mainwaring, Founder and…
  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • 6 Winning Plays for Sales

    22 Aug 2014 | 12:00 am
    It's a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn't be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.Download this guide to learn how marketing automation can be Sales' secret weapon.Request Free!
  • 10 Common Webinar Mistakes and How to Avoid Them

    21 Aug 2014 | 9:20 am
    As more and more companies rely on webinars to engage with their customers, prospects and employees, competition for the time and attention intensifies. Today, simply giving a webinar isn’t enough. Unfortunately, many webinars fall short of success when one or more of 10 common webinar mistakes are made.Request Free!
  • The Definitive Guide to Engaging Email Marketing

    21 Aug 2014 | 12:00 am
    With all of the guides out there on email, why read this one? You'll learn:How to keep email relevant in a multi-channel world5 key ways to make your emails engagingHow to create conversations and not campaignsThe latest research and tips on subject lines, mobile optimization, avoiding spam filters, and moreThe new metrics of email marketingWhat capabilities are critical in a modern email marketing service providerDownload The Definitive Guide to Engaging Email Marketing and take your email marketing to the next level.Request Free!
  • The Definitive Guide to Marketing Metrics and Marketing Analytics

    21 Aug 2014 | 12:00 am
    With compelling graphics and real examples of Marketo's own metrics and tactics, this guide offers best practices for harnessing data to not only prove, but improve ROI.Download this 70-page, all-encompassing guide to learn:The right metrics for understanding and interpreting marketing resultsWhy measuring marketing programs is difficult, and how to do it correctly and efficientlyRevenue metrics that get the executives' attention and prove marketing ROIThe critical elements of a marketing dashboardAnd much, much more!Request Free!
  • 10 Steps to Planning a Successful Webinar

    21 Aug 2014 | 12:00 am
    A successful webinar can help strengthen a company’s brand awareness, increase market exposure and generate qualified sales leads. However, running a high-profile web event can be intimidating and challenging.Download and learn the key elements that go into producing and promoting successful webinars that deliver great results, including:How to create your webinar “action plan”Marketing deliverables for driving registration and attendanceKey actions for infrastructure setup“Must haves” for the day of the webinarRequest Free!
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    Dan Nedelko

  • Integrating Bootstrap and Genesis

    Dan Nedelko
    4 Aug 2014 | 10:17 am
    Genesis + Bootstrap Bootstrap is one of my personal favourite frameworks and Genesis Framework by StudioPress is a go to when putting together conversion centric websites. Marrying the best of both worlds allows me to be responsive out of the box, prioritize messaging and increase conversions to a goal. Adding Bootstrap functionality to a Genesis powered site is relatively simple. Step 1: Grab the compiled Bootstrap 2 includes It's really just as simple as adding this block of code to your site header: <!-- Latest compiled and minified CSS --> <!-- Optional theme --> <!--…
  • Algonquin Whispers

    Dan Nedelko
    23 Mar 2014 | 10:28 am
    I've spent many years tripping through Algonquin Park. There are literally hundreds of images I've been lucky enough to capture, as difficult as it is to sort through all of them, I've managed to put together a small collection of favourites from Lost Dog Lake, Lake Sisco, North Tea Lake and the Amable Du Fond. I hope you enjoy them and don't forget to Go Outside. Selected images from Lost Dog Lake (Lake Namegos), Lake Sisco, North Tea Lake and the Amable Du Fond River. The post Algonquin Whispers appeared first on Dan Nedelko. Related posts: Lost Dog Lake More pictures Canoe Head
  • You’re Right.

    Dan Nedelko
    8 Feb 2014 | 7:23 pm
    It's all up to you. It truly is. The post You’re Right. appeared first on Dan Nedelko. No related posts.
  • Persistence and Determination

    Dan Nedelko
    8 Feb 2014 | 7:04 pm
    For those moments when you think you can't I assure you, you can. The post Persistence and Determination appeared first on Dan Nedelko. No related posts.
  • I’ve been working too much. Time to reflect and rediscover Tom Thomson

    Dan Nedelko
    2 Feb 2014 | 1:17 pm
    There's been a "meme" floating around on Facebook lately: Someone posts the work of an artist. Comment or Like and you will have a new artist selected for you. You then post their work and talk about it. It's a good idea, there is after all more to social networks than the last sandwich update or newest trending YouTube video (I jest!). I love the idea of sharing Art. Art is important. The artists who create are also very important. I'm thinking I am going to start with my own favourites and branch into new territory. It's one part self-exploration, re-visiting artwork that may have slipped…
 
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    Blog

  • What boiled cabbage can teach us about effective content marketing

    15 Aug 2014 | 5:47 am
    When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
  • Vodafone campaign wins Gold in Best Of International Awards in Milan

    23 May 2014 | 2:04 am
    This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.
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    On Social Marketing and Social Change

  • The Future of Social Marketing: Craig's Happiness Talk

    Craig
    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
  • The Purpose of Segmentation

    Craig
    6 Aug 2014 | 7:49 am
    Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the 'field of dreams' strategy ("If we build it, they will come"). Even when decisions are made to identify and focus on priority segments of the population, many segmentation approaches end up being used for no more than directions for casting calls and art directors ("We need to have one of these types and another of these types"). As I put it in Social Marketing and Social Change: "...the purpose of segmentation is not to answer the…
  • EAST: A Method for Applying Insights in Social Marketing Programs

    Craig
    24 May 2014 | 9:43 am
    Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops that I facilitate, I use this slide to illustrate some of the main ideas from some usual, and not so typical, theories that I find are employed by many social change agents. These ideas guide how we think about a puzzle, seek to understand it and then solve it. What dramatically illustrates the power of a theory, and its drawbacks, is to break the workshop (or class) into five smaller groups. All…
  • Webinar: Using Social Marketing to Influence Social Strategy

    Craig
    8 May 2014 | 10:27 am
    The 7th webinar offered by the International Social Marketing Association (iSMA) will be next Wednesday, May 14th - Using social marketing to influence social strategy. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will explore how we can position social marketing as a first order strategy activity that is as essential in the development of social programmes as marketing is in the commercial sector. The role of social marketing in policy selection and strategy…
  • Social Marketing and Social Change: A Review

    Craig
    7 May 2014 | 1:24 pm
    "The book goes beyond the theoretical steps of social marketing to address the larger questions of how social marketing can help solve the most urgent and complex social and public health issues of today." And this is just the beginning of a careful and thoughtful (and yes, positive) review of Social Marketing and Social Change by Sarah Olson in this month's issue of Health Promotion Practice, a journal for professionals engaged in the practice of developing, implementing, and evaluating health promotion and disease prevention programs. If you haven't seen or read much about the book, perhaps…
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    Interval

  • Will hospital marketers no longer need to market their hospitals?

    Chris Bevolo
    4 Aug 2014 | 2:06 pm
    The following is an excerpt from the introduction for the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. You can now download the introduction for the new book, which is scheduled for release in September 2014. Some would argue that there’s an even more significant shift occurring than the one I reference in this book—a shift that will have an even more dramatic impact on the role of marketers in hospitals and health systems. That’s the industry move away from the…
  • Digital marketing: The snake that eats its tail

    Chris Bevolo
    26 Jun 2014 | 8:58 am
    The following is an excerpt from the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. The excerpt is from the chapter “The digital marketing mindset.” The new book is scheduled for release in September 2014. There’s a reason I still call my firm, Interval, a healthcare marketing firm rather than a healthcare digital marketing firm, even though the vast majority of work we do for clients is digital in nature. Our focus, like yours, is to employ successful marketing…
  • Marketing automation: big promise, big challenge

    Chris Bevolo
    29 May 2014 | 7:01 am
    When I speak to healthcare executives about what I call the new consumer healthcare marketing paradigm – the shift from promotional mass advertising to digital and content marketing – I’m fascinated by the typical reaction. Most provide a nonchalant “yeah, yeah, that all makes sense,” followed by “but what’s the next big thing?” On one hand, I want to grab them by the lapels and shake them vigorously: “We’re still stuck in the old paradigm, struggling to appropriately adopt these new strategies and tools in an effective way, and you want to know what’s next?” But on…
  • Taking “horizontal” and “vertical” perspectives with digital marketing

    Chris Bevolo
    29 Apr 2014 | 12:13 pm
    The following is an excerpt from the upcoming book by Chris Bevolo, “Joe Public II: Embracing the new paradigm,” a strategic guide to digital and content marketing for hospitals and health systems. The excerpt is from the chapter “The digital marketing mindset” and outlines one of six key steps to achieving this mindset. The new book is scheduled for release in September 2014. As followers of my articles, books and podcast undoubtedly know, the team at Interval likes to make up new terms and definitions to help illustrate a point or phenomenon (“left-side of the menu”…
  • Moving beyond the O in SEO

    Chris Bevolo
    31 Mar 2014 | 4:55 pm
    Bevolo: I was at a conference recently, listening to a marketing consultant I’ve followed for years. When the discussion turned to the value of content marketing, someone in the audience asked him about the role of SEO in supporting marketing efforts. He responded, and I quote: “SEO? %&#@ SEO! Valuable content drives search results, not a bunch of tricks. Google changed their search page-rank algorithms about 120 times last year. You think you can stay ahead of that? No way. So %&#@ SEO.” While that’s a bold statement, it actually aligns closely with what we’ve been telling…
 
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    Digital Examples

  • Mountain Dew's Bottle Tops for Skaters

    22 Aug 2014 | 2:56 am
    Very smart - bottle top doubles as a tool for tightening the wheel nuts on skateboards. Dew Bottle Tool from Alejandro Gomez on Vimeo.See also - Coca Cola's 'second lives' bottle topsMore here
  • Fanta's Vine Comedy with College Humor

    21 Aug 2014 | 2:45 am
    Many brands have commissioned Vine stars to create videos for them, but Fanta has taken this one step further with a 6 minute show on College Humor called Fanta For The Funny, which consists of lots of these one after an other, to make a sort of '100 Best Vines' show.  It's not heavily branded, but the 'Fanta orange' colour features a lot.Have a look at the full thing below - or see some of the individual pieces on the creators' own channels, for example here, here and here.I suspect that this looks like a total mess to anyone over the age of about 22 - it does to me - but let's give it…
  • Audi's Barely Legal Pawn - Hijacking the Emmys

    20 Aug 2014 | 1:50 am
    An amazing ad (or piece of branded content, if you want...) with stars from Breaking Bad and Veep, cunningly released just a week before The 66th Emmy Primetime Awards, which take place on Monday 25th August.  It's not hijacking per se, as Audi is the official sponsor of the event, but it's a very good move, and the ad has actually been placed on the Emmy YouTube channel.Don't forget that Audi also did this film with two 'Spocks' last year
  • Amazon's Local Register

    18 Aug 2014 | 1:48 am
    A competitor to Square, iZettle and more, but with the reassurance that Amazon's size brings.I wonder why it took them so long(US only at the moment)Full story here
  • Push For Pizza - 'Yo for Pizza'

    6 Aug 2014 | 2:30 am
    Push for Pizza is one example (I expect there are many) of the influence of Yo.Yo is an app that only lets you do one thing - send a message that says 'Yo' to a friend.  Nothing else.  As such, the interface is extremely basic and easy to use (but all you can do is send a message that says 'Yo').Push for Pizza lets you order a pizza to be sent to you.  It's not quite as simple as Yo, in that you need to set up card payment details, address, and so on, and also you get two options (Plain or Pepperoni), but essentially, you press a button for pizza.More details hereYes, it's been…
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    Idaho Ad Agencies

  • BAF 2014-2015 Kickoff

    Brian
    19 Aug 2014 | 4:05 pm
  • Job Opening: Production Assistant

    Brian
    7 Aug 2014 | 4:28 pm
    Publicis has an opening for a contract Production Assistant in their Boise office. This is a part-time position, approximately 20 hours per week. From the original job listing: At Publicis Boise, we embrace resourceful ideas in all that we do, and are seeking someone who embraces the same spirit and approach—someone who loves to uncover new ideas, create new solutions or utilize unconventional thinking to solve problems. We believe that our business is all about being resourceful in helping our clients succeed. For this contract position, we’re looking for a highly organized,…
  • IdahoRadioNews: Big changes in spring 2014 ratings book

    donday
    2 Aug 2014 | 11:40 am
    Ups and downs. The world of radio is full of them. But in the recently released Nielsen Audio spring ratings survey of Boise, there is a tremendous amount of change. Doing an analysis of 25-54 ratings from spring 2013 to spring 2014 shows near chaos. Look at this, ranked on percent change: Gainers +172% KKGL/96.9 The Eagle +100% KZMG/My 102.7 +81% KQXR/100.3 The X +75% KJOT/Variety Rocks +54% KSRV/96.1 Bob FM +5% KAWO/Wow Country 104.3 Decliners -4% KWYD/Wild 101 -14% KCIX/Mix 106 -17% KRVB/94.9 The River -20% KBOI -25% KXLT/107.9 Lite FM -33% KTHI/107.1 K-Hits -34% KSAS/103.5 Kiss FM -43%…
  • KIVI/KNIN owner switch latest in sea of Boise media changes

    donday
    31 Jul 2014 | 7:06 am
    The media world is rapidly changing, and Boise viewers, readers and listeners are getting a front row seat. Just ten years ago, the big players in local media were Gannett (Idaho Statesman), Clear Channel (radio cluster), Citadel (radio cluster), Journal Broadcast Group (KIVI and radio cluster), Belo (KTVB) and Fisher (KBCI – now KBOI). Now, with the announcement that KIVI, KNIN and Journal’s four Boise radio stations will be folded into EW Scripps, we’ve seen a complete rollover of the distant corporate owners for the Boise airwaves and newspaper. (There is one caveat…
  • Job Opening: Brand Manager – Contract Position

    Brian
    29 Jul 2014 | 11:35 am
    Drake Cooper in Boise has as opening for a Brand Manager, to be working on a contract basis. From their job description: Drake Cooper Brand Managers help clients grow their brand. They lead marketing campaigns, manage teams and deliverables. They love it. RESPONSIBILITIES Guides brand marketing ideas Creates and recommends marketing plans to build consumer awareness and engage audience. Researches target audience insights for strategic planning purposes Manages multiple campaign elements including theme development, advertising and packaging. Ensures client deliverables and goals are achieved…
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    Creativity Unbound

  • Creating a portfolio on Instagram

    edward boches
    12 Aug 2014 | 2:34 pm
    Creating a portfolio on instagram from edward boches Social media is great for our day in and day out posting and sharing. But it’s far more fun to play with the platforms and actually create stuff. Pro bono ad campaigns on Tinder. Social purpose made out of food porn. Turning Twitter into a direct marketing piece. Making Pinterest or Instagram work as a website. It’s not hard. It just takes a little imagination and a little trick for making your gmail account appear to be many different gmail accounts. This deck shares some thoughts on hacking social platforms, learning to invent…
  • Orange is the New Black, a perfect brand for user generated images

    edward boches
    2 Aug 2014 | 10:08 am
    It seems a long time ago that TV viewers simply watched their favorite shows. If they did talk about them it was around the water cooler the next day. Remember this? It was a mere seven years ago that HBO still marketed the talk value of its shows by suggesting it was a boon for the water cooler industry. Now, of course, any conversation or debate about a hot show takes place online. In real time. And the networks know it. They wisely invite, encourage and inspire not only the conversation, but deeper viewer involvement when it comes to creating content about the shows they watch.
  • Greatest Good: expertise for a cause

    edward boches
    22 Jul 2014 | 11:14 am
    Some of the tech, media, and marketing experts assembled by Greatest Good. They’re all donating their time to a worthy cause. This is what the web should really be about. Connecting us to each other. Helping us share our knowledge. Finding efficient ways to support causes and organizations in need. Greatest Good fosters all three. Created by the innovative Saneel Radia, with some help from a lot of friends, this early stage site aims to connect you with a slew of smart and accomplished folks from tech, media and marketing. For a small fee they’ll consult, advise or share their…
  • Apple’s advertising problems may not be with its ad agency

    edward boches
    6 Jun 2014 | 1:59 pm
    Apple’s new spots, done in house, are beautiful, garner good reviews, but lack the point of view Apple has always been known for. Unthinkable. Apple fire TBWA/Media Arts Lab, the agency that Steve Jobs asked Lee Clow to form in order to concentrate on Apple? Well if you read the recent press reports, it appears possible. The momentum to move efforts in-house grows. Apple is bringing on new digital agencies. And internal emails, recently made public, reveal increasing tensions. According to Bloomberg, which interviewed me for this story, the rift widens. After the Wall Street Journal…
  • College degree, check. Resume, check. Internships, check. Interview techniques?

    edward boches
    29 May 2014 | 11:44 am
    Prior to an interview, do not practice positions of weakness. Learn the power stance. It will elevate your confidence and reduce stress. Advertising is an intense business. You have to solve unsolvable problems. Think on your feet. Generate volumes of ideas. Express yourself clearly. Present with authority. Demonstrate creativity. Produce on demand. Work under pressure. Live outside your comfort zone. Collaborate with multiple partners who have differing opinions. Well guess what, These days the same applies to job interviews. Even for entry level positions. I had lunch today with a few…
 
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    Marketing Java | Web. Social. Marketing.

  • SEO and the Business Owner: a Love Story

    Leia Schultz
    21 Aug 2014 | 9:08 am
    We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…      Related Stories4 Tips for Gaining Repeat CustomersHow to Deal with Startup StressA Tip of the Hat to Buzzfeed 
  • Fining for Negative Reviews is the Wrong Move

    Leia Schultz
    14 Aug 2014 | 8:33 am
    The purpose and beauty of customer-written reviews is to share their honest experiences with others who are looking into the same experience. Really, any business people interact with can (and should) be reviewed in order to give potential customers information before they commit to one. Reviews written by all types of people about all types of customer service experiences is a modern-day tool that can not only educate customers but…      Related StoriesYelp’s Mighty Influence Being Challenged by Alternative SitesA Tip of the Hat to BuzzfeedTicker Shock:…
  • I’ll Have a Venti Dumb Macchiato, Please

    Leia Schultz
    5 Aug 2014 | 8:10 am
    You might have heard of the parody coffee shop (or should I say art gallery?) that Nathan Fielder opened in Los Angeles, California. Fielder called his shop Dumb Starbucks, and his parody business of the mega coffee chain burst into the international spotlight within a matter of hours. Fielder was relatively well known before this espresso-fueled endeavor for his career as an actor and as a stand-up comedian. Audiences recognize…      Related StoriesTech Takeover: Operation Coffee ShopSaving Face, One Comma At a TimeIs Your Website an Ancient Artifact? 
  • A Tip of the Hat to Buzzfeed

    Leia Schultz
    30 Jul 2014 | 12:12 pm
    BuzzFeed, a social news and entertainment company, is revolutionizing online advertising and marketing with a social format and content-driven publishing technology. Its global audience is transfixed by the variety of posts on BuzzFeed.com, ranging from hard-hitting news stories, playful quizzes, artist and musician profiles, politics – oh, and plenty of cat videos. You name it and you can probably find an article about it on BuzzFeed. BuzzFeed’s “social content marketing,”…      Related StoriesSaving Face, One Comma At a TimeAn Intro to the Internet of…
  • Takeaways from the Facebook Study

    Leia Schultz
    23 Jul 2014 | 9:04 am
    The recent controversial study conducted by Facebook on the emotions of a sample of its users certainly has stirred up conversation. The study, conducted in 2012 by a “Facebook data scientist” and researchers from Cornell University and the University of California, was theoretically to reveal insight on users’ emotions connected to social networks. Some are calling the ethics of Facebook’s Emotional Contagion study questionable. The study measured users’ emotional responses…      Related StoriesTicker Shock: Facebook Drops Brands from Ticker FeedA Tip…
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    Marketo Marketing Blog

  • 10 Blogs to Bookmark: Social Marketing Edition

    Maggie Jones
    21 Aug 2014 | 5:30 am
    Author: Maggie JonesThere are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). To help our friends in marketing sort through the blogosphere in record time, we’re compiling a list of our most bookmark-worthy marketing blogs, narrowing down the list to 10 in each category. Last month, we posted our 10 favorite content marketing blogs; this month, we’re covering off…
  • 1+1=3 – How Partner Marketing Defies the Laws of Math

    Julie Ritchie
    20 Aug 2014 | 5:30 am
    Author: Julie RitchieIf you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps, offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. In the technology landscape, partnerships rarely make headlines, but they’re everywhere. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts –…
  • 3 Ways to Justify Your Event Spend

    Jennifer Hawkins
    19 Aug 2014 | 5:36 am
    Author: Jennifer HawkinsEvents have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Here are three techniques for getting the highest ROI from your event investment: 1) Real-Time Data…
  • The Essential 8 Marketing Reports

    Maggie Jones
    18 Aug 2014 | 5:30 am
    Author: Maggie JonesIf you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit.  They’re asking questions like: How much faster are we growing now vs. last quarter, or now vs. last year? How much profit was made last quarter…
  • Why Marketing Operations is the Heart of your Marketing Team

    Courtney McAra
    14 Aug 2014 | 5:30 am
    Author: Courtney McAraWhen I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. They improve, optimize, and make processes efficient. More headcount on youroperations team = less headaches for everyone else. I’m now a firm believer that operations is…
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    Fletcher Prince

  • Fill your calendar with these August events and notable dates

    Mary Fletcher Jones
    1 Aug 2014 | 6:30 am
    Whew! Congress is out of town! I thought they’d NEVER leave. Let me let you in on a little secret, my content-generating friend. No one, self included, wants to talk about anything remotely work-like this month. Not in DC, and not online. Nobody is working. You know it, and I know it. So have a […]
  • Important July dates

    Mary Fletcher Jones
    1 Jul 2014 | 6:16 am
    Sure, ANYBODY can tweet about the 4th of July. But how many people are going to talk about International Kissing Day? Or the Running of the Bulls in Pamplona?  They might get the Tour de France, sure, but the Palio? Nah, YOU got the Palio! You are going to OWN Twitter, my friend. Will they […]
  • Why bother with YouTube? The benefits of online video

    Mary Fletcher Jones
    23 Jun 2014 | 6:02 am
    I was asked to answer a Quora question about the benefits of YouTube. Here is my reply. You can read more specific details about the benefits of YouTube on the Fletcher Prince Slideshare account As you may know, YouTube has been around since 2005, and since then, there have been tremendous benefits to posting on […]
  • A Summer Book Bag for PR professionals

    Mary Fletcher Jones
    14 Jun 2014 | 6:57 am
    After what has got to be the snowiest winter ever, it’s finally here: summer. Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come! Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as […]
  • Social media inspiration for June bugs

    Mary Fletcher Jones
    1 Jun 2014 | 6:07 am
    What? You don’t know what to blog about? You don’t know what to tweet about? Don’t tell me you don’t know what to FACEBOOK about! No worries, skippy. Here’s a list of can’t-miss conversation-starters for the whole month of June.  From the Smithsonian Folk Life Festival to Fortune’s 500 list, to the World Cup and […]
 
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    Sparks

  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on healthleadersmedia.com – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on thefiscaltimes.com. More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on fastcompany.com – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
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    Marketing Donut feed

  • Also in the news this week – 22 August 2014

    22 Aug 2014 | 9:02 am
    Businesses face more RTI penalties Penalties to be issued by HMRC from October this year for late submissions by employers, or their agents, for Real Time Information could incur further fines for businesses, according to accountants Wilkins Kennedy LLP.
 From 6 October 2014, HMRC will introduce in-year penalties for businesses failing to file PAYE submissions on time. Penalties are based on staff numbers and are issued quarterly. Tony Reeves, payroll supervisor for Wilkins Kennedy LLP Southern Region, said: “More needs to be done to ensure that businesses are aware of penalties and fines…
  • Local councils flouting prompt payment code

    22 Aug 2014 | 9:01 am
    Some small businesses are waiting up to 40 days for payment from local councils, far behind central government guidance on prompt payment of suppliers, according to research by the Asset Based Finance Association (ABFA). The ABFA research shows that local councils are currently paying their suppliers in an average of 17 days. In July 2010, central government departments were ordered to pay 80% of invoices within five days. This followed an earlier reduction to 10-day payment terms in October 2008, in which local councils were encouraged to follow the example set by central government.
  • Export order books show recovery after dip

    22 Aug 2014 | 8:59 am
    Expectations for manufacturing output growth in the next three months are strong, despite an easing of pace over the past quarter, according to the latest CBI Industrial Trends Survey And export order books have recovered after a dip last month, though they still lag behind total orders, the CBI said. The survey of 414 manufacturers also found that total order books strengthened in August, returning to the robust level seen in June and becoming more broad-based across sectors. While nine sectors surveyed reported that the pace of growth had slowed in the past three months, sixteen sectors…
  • Home-based businesses to create 400,000 jobs

    22 Aug 2014 | 8:57 am
    Some 400,000 home businesses are looking to take on an employee for the first time, according to new research by Direct Line for Business. The UK small business sector as a whole is expected to create 1.9 million new jobs in 2014. Small and micro businesses are planning to pay new staff on average £14,405 a year while self-employed businesses will start new staff on £10,795 a year. The research has found that new employees joining small and micro businesses this year will work on average 28 hours a week. Those looking to hire their first employee will expect the role to require an average…
  • Self-employed earn much less than employees

    22 Aug 2014 | 8:56 am
    Self-employed people typically earn less than half as much as the average employee takes home, according to new data from the Office for National Statistics (ONS). Average weekly earnings (excluding bonuses) for employees were £450 a week in June 2014. The latest estimate for median weekly income from self-employment is £207 a week. At the same time, however, fewer people are leaving self-employment. Of those who were self-employed in 2009, 23% were no longer so by 2014. According to the ONS, this is the lowest outflow rate from self-employment for any period over the last 20 years. Some…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
  • Try My New Book Risk Free … Forever

    Tom Trush
    6 Aug 2014 | 7:41 am
    How many investments come with no risk of financial loss and still provide a guaranteed return? This scenario might seem too good to be true, but it’s exactly what’s offered with my latest book, Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers. Now available for just $17.95 on Amazon.com or anywhere else books are sold, it comes with a no-questions-asked return policy for life. Should this 208-page book ever fail to meet your expectations or get you greater returns on your marketing campaigns, simply let me know and I’ll rush you a full refund. In…
  • The Appeal That Almost Always Triggers Sales

    Tom Trush
    25 Jul 2014 | 10:17 am
    Think back to your last memorable purchase. Maybe it was a car … a gift for a friend … a deal at the grocery store … or just an enjoyable meal at your favorite restaurant. Do you recall what emotions you felt? You see, emotions have an incredible influence on purchasing and hiring decisions (much more than logic). However, we’re not always aware of them because so much emotional activity occurs in your subconscious mind. This is critical to remember when writing your marketing materials. The fact is, if generating responses is your goal when marketing, then you must…
  • 8 Items That Make ‘Dangerous’ Ads Deliver Leads

    Tom Trush
    30 Jun 2014 | 10:23 am
    I recently asked my subscribers for frustrating ads to transform for an upcoming project. In addition to receiving several ads, I heard a few stories about actions people took in the hopes of generating more responses. I love these types of stories. After all, so often you hear about entrepreneurs and executives who run an ad a time or two and then stop because it didn’t generate leads — which is why success stories always seem so sweet. So let me share with you one of my favorite tales of triumph (at least as it relates to ad response) … Ernest Shackleton was an Irish-born,…
 
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    Tales From The Expedition

  • 10 Things to Consider If It’s Time To Refresh Your Website.

    8 Aug 2014 | 12:17 pm
    Websites do have an expiry date and if yours is getting close to its 'best before date' here are a few helpful ideas that may challenge you and your team to look beyond a basic refresh to the site visuals and look for opportunities to refresh the user experience too!      1. From the moment a visitor hits your landing page you may only have 10-20 seconds to make an impression so make sure it is a good one by starting with your navigation. It should be intuitive and immediately apparent to your visitors - don’t leave them ‘mousing’ around trying to figure out how to…
  • Is your website still working hard for you?

    17 Jun 2014 | 1:11 pm
    Recently I was channel surfing and stumbled upon an infomercial for a rotisserie style chicken cooker just in time to hear the audience cheerfully shouting out the catchy tag line – “Just set it and forget it."It reminded me that while that approach might work for chickens, not so much for websites!I am often surprised by how many small businesses shortchange their marketing efforts by taking a “set it and forget it” attitude when it comes to their very own “innovative, time saving” marketing device--their very own website. These days a corporate website is a fairly standard item…
  • Are You Ready To Tell Your Brand Story?

    25 Feb 2014 | 11:00 am
    One of the most integral steps in the marketing plan process is developing a brand strategy. It’s often the thing that causes most businesses the biggest challenge but it is the most vital step in creating your company identity. Your brand story will be repeatedly communicated, in multiple ways with frequency and consistency through the life of you business. Starting off with a well thought out brand strategy will allow your business to move in a focused meaningful direction with all of your marketing in the years to come.A strong brand is invaluable as the battle for customers intensifies…
  • Hook a Ship-Shape Brand in 2014!

    21 Jan 2014 | 2:20 pm
    Hook a Ship-Shape Brand in 2014!Yes it’s a brand new year, and while thousands of people are working on personal resolutions to get in shape, why not seize this opportunity and make 2014 the year you get your brand in shape. Lets start with your current brand and understanding how important it is to your business success.  The reality is, good, bad or indifferent, your brand defines your business! The essence of your brand is the first thing that comes to mind when someone sees your logo or thinks of your company.  It takes a time, work and consistent effort to create a…
  • Like the Sans of Time: The Importance of Font Selection

    28 Feb 2013 | 10:38 am
    To most people, fonts are just another useless choice in their Word document, 'gimme a default typeface and let me type'. To designers however, fonts are an integral element in communicating ideas and emotions.There are thousands of fonts, thousands of beautifully created fonts, each designed with a feeling or purpose in mind - some are very versatile and some are very pointed as to their use. When a typeface is used in design, an association is made by the consumer on the look of the product or brand and how it makes them feel about it. Consumers when presented with a consistent looking…
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    9 INCH MARKETING

  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on Forbes.com: It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
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    Chief Marketer

  • Mobile App Users Consume Majority of Digital Media

    Chief Marketer Staff
    21 Aug 2014 | 9:12 am
    Sarah Perez (techcrunch.com) U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore yesterday. That means mobile apps, including the No. 1 most popular app, Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Find out what you need to know. The post Mobile App Users Consume Majority of Digital Media appeared first on Chief Marketer.
  • Coca-Cola Hits Stores with First New Cola in 8 Years

    Chief Marketer Staff
    21 Aug 2014 | 8:58 am
    Natalie Mortimer (TheDrum) Coca-Cola knows it has to continue reinventing itself as sugary soda sales fall off so it has developed, and just began marketing, its first new product in eight long years: Coca-Cola Life. This short, but not so sweet article, puts you in the know. The post Coca-Cola Hits Stores with First New Cola in 8 Years appeared first on Chief Marketer.
  • “Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

    Chief Marketer Staff
    21 Aug 2014 | 8:45 am
    Scott Mendelson (Forbes.com) That the film, “Teenage Mutant Ninja Turtles,” was a smash despite not being omnipresent in the run-up to its debut represents a victory for targeted marketing, one which trusts the property itself and didn’t feel the need to drown the audience in marketing material. With this film, less was indeed more. The post “Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing appeared first on Chief Marketer.
  • Ford’s Marketing Catches Fire with Millennials

    Chief Marketer Staff
    21 Aug 2014 | 8:34 am
    Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as Generation Y rises to the top in purchase consideration.  Check out the details. The post Ford’s Marketing Catches Fire with Millennials appeared first on Chief Marketer.
  • Experian on Improving Email Marketing ROI

    Chief Marketer Staff
    20 Aug 2014 | 11:12 am
    A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance. Earlier this year, Experian Data Quality commissioned a research study to look at current approaches to data quality. This report, ‘The dark side of deliverability,’ reviews top challenges businesses are facing today around data quality and the reasons for those obstacles. A total of 400 respondents in the U.S. took part in the research, produced by GMI for Experian Data Quality. Individuals in marketing, data…
 
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    DigitalMarketingLab

  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mobile is the new black: 7 commandments of mobile marketing

    Teresa Sperti
    18 May 2014 | 5:14 am
    In 2013, global mobile traffic grew 81%. As a result brands like John Lewis are reporting that 40+% of their traffic are now coming from mobile. The unabated growth should make mobile the new black... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Is content marketing coming of age down under?

    Teresa Sperti
    21 Apr 2014 | 6:42 am
    In 2013, Australian brands really began to embrace content marketing, according to Director of King Content Cameron Upshall in a recent Mumbrella article. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How organisations are using digital to derive customer insights

    Teresa Sperti
    26 Feb 2014 | 4:54 am
    Whilst tried and true traditional research methodologies are still an integral part of the insight manager’s tool kit, digital is changing the way organisations and brands gather, analyse and deduce... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • New Data Reveals Millennials are Far More Conservative Than You Think

    Jordan McCormack
    21 Aug 2014 | 7:46 am
    FOR MORE INFORMATION: ERICA WREN / BARKLEY (816) 423-6228 / ewren@barkleyus.com KANSAS CITY, August 20, 2014 – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is quickly growing up. A new study of millennials who have children reveals that parenthood is driving a more pragmatic, conservative outlook. Yet, millennials report that ‘conservative’ is not a political term, but instead a shift in attitude that will dramatically change how and…
  • Instagram Key for Advertisers when Targeting Generation Y

    Jason Parks
    19 Aug 2014 | 3:39 pm
    Growing up, most kids slept with a stuffed animal in or next to their beds. Whether it was a teddy bear or blanket, the stuffed toy brought comfort to a young child once the lights went off. Nowadays, there is a new gadget that lies next to the bed of millennials. According to DIGIDAY, 80% of millennials sleep with their phones next to their beds. Raise your hand if you are guilty! This startling statistic shows just how much Generation Y relies on their smartphones and demonstrates the tremendous opportunity marketers have to target millennials in a more personal way than ever before. One of…
  • Looking to the Future and Marketing to Gen Z

    Brendan Shaughnessy
    14 Aug 2014 | 9:57 am
    There are over 80 million members of the millennial generation and they represent 25% of the US population and hold more than $200 billion in buying power. As much power as this generation holds, marketers always have a tendency to ask, what’s next? What do we know about the generation that follows, who will they be, how will they be different and most importantly, how can we prepare for them? Wanting to answer these questions is fair, but the reality is that we won’t know for sure. Many people tried projecting who millennials would be based on their parents and new technological…
  • What We Can Learn from Modern Innovation

    Adam Van Paris
    5 Aug 2014 | 12:10 pm
    While there are many negative connotations associated with millennials, one thing that few would argue is the fact that they are “digital natives.” Where older generations have had to adjust to learning and adopting innovations such as personal computers, the Internet and smartphones, millennials have grown up with these technologies seamlessly integrated into their lives. They were raised speaking the tech language and became fluent at an incredibly young age. We already know that at 80 million strong, millennials are the largest generation in American history and they possess $1.3…
  • FutureCast to Reveal New Millennial Parents Research at Share.Like.Buy.

    Cherryh Butler
    31 Jul 2014 | 2:09 pm
    The world’s largest conference on marketing to millennials, Share.Like.Buy., will set up shop on Sept. 16., in Minneapolis, where top marketing minds will teach brands how to create loyal fans out of the approximately 80 million consumers between 18 and 34. Share.Like.Buy. founder Jeff Fromm will kick off the event and share insights from his upcoming book, to be released early next year. The topic of his book will serve as a focal point for the conference: targeting millennials as they enter parenthood. Consumer Orbit studied 11.3 million millennial parent households to find out how…
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    FeedBlitz News

  • Today I Learned: How to Enable Flash Developers

    Phil Hollows
    15 Aug 2014 | 9:39 am
    Not having Flash development experience in-house, we were puzzled recently when we received a support request from a Flash guy wondering why a file we’d never heard of (crossdomain.xml) was giving a 404 file not found error when he requested it. Because it wasn’t there, obviously. Thankfully, the developer in question was kind enough to throw us a link about why that file was needed for Flash, and a few minutes later we had everything we needed to know. Thanks, Chad! So if you’re a Flash developer, crossdomain.xml is now available on our servers to permit you to use…
  • New: RSS Image Enclosures Now Visible

    Phil Hollows
    13 Aug 2014 | 6:58 am
    A funny (peculiar, not haha) thing about major media site RSS feeds is that not only are the feeds often little more than a plain text (and so kinda boring) sentence, but also that their RSS feeds tend to include thumbnail images as enclosures. Enclosures are the part of a feed typically used for podcast media files, and the problem with stashing an image as an enclosure is that most people won’t see it, since the picture isn’t part of the main content. As a result, the feed and downstream feed usage (e.g. email subscriptions) are much less engaging for us carbon based life…
  • The FeedBlitz API: Workflow for Building a Plugin

    Phil Hollows
    12 Aug 2014 | 12:48 pm
    The goal of this example is to show you what API calls to make so you can programmatically add a subscriber’s email (and other information) to a list at FeedBlitz. Let’s assume you’re developing a plugin for WordPress; any WP plugin developer should be able to integrate with FeedBlitz! The example below isn’t limited to plugins, of course; it can work with any web site, product or service you can extend programmatically.  You use simple Web requests, so it’s pretty easy for a web developer to do. Prerequisites The user of your plugin will need: A FeedBlitz premium account At…
  • The FeedBlitz REST API

    Phil Hollows
    8 Aug 2014 | 10:41 am
    The REST API is an XML-based API. It is, like FeedBlitz itself, complex and at times may be challenging to use. For simple use cases, such as integrating a FeedBlitz subscription mechanism into your site or service, we recommend using one of the APIs I’ve already covered this week, or a plugin / widget that has already done the work for you. If you’re building such a plugin, widget or tool, then depending on your use cases you may need to delve into the REST API in some depth. Programming Required: Yes API Key Needed: Yes Best suited for: Web developer, plugin developer Skill level:…
  • The FeedBlitz Simple API: Adding Subscriptions Programmatically

    Phil Hollows
    7 Aug 2014 | 7:32 am
    If you’re a plugin developer, PHP guru, or a web programmer who wants to do more with FeedBlitz but the REST API is daunting, we’re rolling out a new set of features in a “Simple” API that is much easier to use.  This API needs an API key, which you can get here after you log in. Programming Required: Yes API Key Needed: Yes Best suited for: Web developer, plugin developer Skill level: Intermediate Good for: Adding a subscriber from a popup, plugin, or web site back end The function of this “Simple” API is to start the FeedBlitz dual opt-in process for…
 
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    HEILBrice

  • Here’s an Idea! – Top 7 Email Marketing Myths, BUSTED!

    timruiz
    25 Jul 2014 | 4:20 pm
    Top 7 Email Marketing Myths, BUSTED! In this episode of Here’s an Idea, our digital guru Hal Brice exposes the truth with some cold, hard (but enlightening) facts.
  • Discover Los Angeles | LA Times Fullpage Takeover

    timruiz
    17 Jun 2014 | 5:04 pm
    Check out our hard work for Los Angeles – discoverLA.com ! It’s LIVE on the Los Angeles Times website. #LAStory
  • From social media, to eCommerce, to my doorstep.

    Scott Burris
    13 Jun 2014 | 2:16 pm
    I wanted to share this story of how amazing today’s ecommerce and connectivity are. Just the other day while I was flicking through my instagram feed, I was stopped in my tracks and mesmerized by this wonderful photo. (link: http://instagram.com/p/mszY14r1de/) Although I’m not normally the biggest fan of the feet selfies movement (aka #fromwhereistand) I was overwhelmed with joy by this welcome mat. I love music and I love lyrics, and the use of this particular line from one of my all time favorite songs, “Can I kick it” by A Tribe Called Quest, ( http://youtu.be/gtATrfNQJLU ) was…
  • Meet Our Newest Team Members

    admin
    27 Mar 2014 | 4:38 pm
    We’re always finding new ways to bring fresh new ideas to the table to help grow your business. Over the past few months, we were able to welcome a few new faces to the HB family to help us do just that. Say hello to our newest team members!   Team Member: Betsy Stevenson | ACD, Copy Betsy is loving the collaborative atmosphere and “smart, awesome people” at HB. She comes up with engaging hardworking concepts and copy that moves us, and the profit needle for clients. Fave Book: “The Prizewinner of Defiance, Ohio by Terry Ryan. Terry tells us the story of her mom,…
  • Here’s an Idea! – How to make your video go VIRAL: 10 easy tips

    timruiz
    14 Mar 2014 | 4:35 pm
    Want to know how to make a viral video? Hal shares 10 easy tips from Karen Cheng on making a video go viral, in the latest Here’s an Idea. Check out Karen’s original blog post: http://www.karenx.com/blog/10-ways-to-make-your-video-go-viral/
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    HB

  • When Smog Clogs Cleantech

    Chuck Tanowitz
    11 Aug 2014 | 11:52 am
    The PR world is abuzz with the Guardian headline from last week, proclaiming that the world’s top PR firms won’t represent climate deniers. “World’s Top PR Firms Rule Out Working with Climate Deniers” the UK-based publication declared. It’s a great headline, even if the story is not nearly as black and white. Yes, a number of PR firms said they wouldn’t represent groups that deny climate change, but others, like Edelman, were not so willing to toss aside clients based on ideology. Quite a few others didn’t even respond to the survey. The basic…
  • Don’t Ask Unless You’re in Love: How to Get Out of the Proposal Business

    Nicolas Boillot
    4 Aug 2014 | 11:10 am
    First published at AgencyPost. Writing, sending, and presenting proposals takes a lot of work. Too many people confuse this frenzied activity with winning business. In fact, only lovers should propose. Such proposals happen in moments of adoration and trust, when normally smart humans get stupid and give up all control over their destinies. They throw out a question and wait like nervous puppies for a positive response. Agencies are asked to make proposals on a regular basis. These requests usually come from people with whom you’ve had: Few or no conversations, No opportunity to distinguish…
  • Bringing Home the Hardware

    HB Agency
    29 Jul 2014 | 6:38 am
    At HB, our work illustrates and supports the stories our clients want to tell. Simply put, when we have a happy client, we consider it a job well done. However, highlighting some of these successful engagements is part of celebrating good work, and in doing so our Creative team recently won five awards! Summit International Awards, Silver Viewpointe “Command Your Content with Precision” Campaign Viewpointe, one of the largest information technology service providers to regulated industries, needed to advance their sales. HB’s campaign generated awareness and leads, targeted at…
  • Market Basket: This isn’t a PR Problem

    Chuck Tanowitz
    25 Jul 2014 | 6:45 am
    If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would inherit their dad’s half of the company. It didn’t work out that way and so began a fight that pit cousin against cousin. It came to a head recently when the board ousted the CEO in more of the family squabble. Then the employees got involved, staging a protest to…
  • “Who’s gonna pay for what’s inside my brain?” A chat with Matthew Gustavsen

    Justin Hastings
    21 Jul 2014 | 8:10 am
    The HB Interview Series re-introduces HB employees to our audiences. Here, we’ll learn about the lives of each HBer, how they landed in their current career trajectory and their thoughts on the industry. Justin Hastings, Interactive Strategist at HB, conducts all discussions. Matt Gustavsen is a Creative Strategist at HB. He’s a Massachusetts lifer who grew up on the south shore and went to school at UMass Dartmouth. Matt shared time with me to discuss his upbringing and how he became a designer. Justin: Tell me about growing up in Braintree. What filled your time? Matt: Life was 90%…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
  • LESSON #6: Self Employed or Business Owner?

    Shawn Wallace
    6 Aug 2014 | 9:18 am
    In the next lesson, I’m going to get more specific about exactly what kind of business we’re going to build, but first we need to get past a fork in the road. You’ve decided that you really do want to make money on the internet, and now there are two paths set before us… (Watch this video…) Main points: Self employment vs. Business ownership. For many years I didn’t understand the difference. It will be beneficial for you to understand it before embarking on this business venture. Cashflow Quadrant by Robert Kiyosaki: Employee, Self Employed, Business Owner, Investor Each of these…
  • LESSON #5: How to Avoid Scams

    Shawn Wallace
    29 Jul 2014 | 7:27 am
    In the previous lesson we talked about a bunch of different ways of making money online. If you go out looking for those money making opportunities, you’ll find that there are literally thousands of them. The question now is… How do I separate the real opportunities from the scams? Because we all know that the internet is full of scams, right? So lets talk about it… (Watch this video…) Main points: I believe that most business opportunities are not scams. But just because something isn’t illegal, that doesn’t mean its something you want to get into. There ARE a lot of scammers…
  • LESSON #4: 18 Ways to Make Money Online

    Shawn Wallace
    26 Jul 2014 | 11:58 pm
    Thus far, I’ve given my definition of what an online business is, and I’ve given you what I feel are a few prerequisites to becoming a successful online business owner. So now let’s get more detailed as we drill down closer to what you’ll actually be doing. A lot of people say they want to make money on the internet, but they really have no idea what that looks like in real life. One of the problems is that there are literally thousands of ways to make money on the internet… (Watch this video…) Main points: There are thousands of ways to make money online. My way is NOT the only…
  • LESSON #3: Is an online business right for me?

    Shawn Wallace
    25 Jul 2014 | 4:52 pm
    Unlike many of the internet marketing teachers, I’m not going to tell you that ANYONE can successfully run an online business. The fact is that it takes hard work to build a business, and there are certain abilities that will greatly increase your chances of success. Watch this video to see what I mean… Main points: The startup COST for an online business is a huge variable, ranging from zero to millions. The good news is that it can be very cheap: less than $100 The more TIME you can devote to it the better, but don’t let a lack of time stop you. If you can only devote a small amount…
 
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    InfoProduct Marketing Insiders Tips And News

  • How Do You Create A Product When You Know Nothing?

    Jeff
    19 Aug 2014 | 7:42 am
    Image courtesy of Stuart Miles When it comes to building your own online business, one of the best approaches is to sell your own products. That can mean software, licensed products (drop-shipped or stocked) or more likely, information products (books, ebooks, seminars, video series, etc…) The challenge for many people though is what they can create their product around when they don't feel as though they have any particular insight, knowledge or expertise. In other words, how do you create a product when you know nothing? 4 Ways To Create Products Even When You Aren't An…
  • Weekly Online Marketing Tips – This Week…

    Jeff
    16 Aug 2014 | 10:13 am
    Niches, Top Performing Entrepreneur Secrets And Beliefs…IMPORTANT Stuff! Welcome, hope you are having a terrific weekend. As I put this week's Online Marketing Tips together I'm looking out my window at a somewhat cool and rainy day…a reminder that there are only a few weeks of summer left leading us into the last Quarter of 2014! How time does fly, doesn't it? This also marks the time of year I am getting contacted by many of you with questions and for advice as that sense of panic sets in realizing that they are still in the same spot now as they were at the start…
  • 3 Quick Tips To Find Hot Niche Markets

    Jeff
    12 Aug 2014 | 12:21 pm
    The formula for starting and growing a high profit online business is not exactly rocket science… Ready! 1. Select An Identifiable and Reachable Niche Market 2. Uncover Huge Emotional Demand/Want Within That Niche 3. Address The Want With A Quality, Differentiated Product That's It! For people that believe they can't find a niche or that all of the good niches are taken/are too competitive, go back and read these 3 steps again. These 3 steps are the foundation for every business out there today, you can have yours too. So, to help you get rolling on finding a niche, here are 3…
  • 5 Tips From Top Performing Entrepreneurs

    Jeff
    11 Aug 2014 | 7:40 am
    What is it that allows leading entrepreneurs to consistently outperform 99% of the others in their market? While I've launched enough businesses and helped enough people build their own full-time business ventures online and offline to know that each entrepreneur is different, and yet… There are some consistent traits that are consistent across all of the top earning, high profit entrepreneurs I have worked with, and yes, I notice these traits in myself as well. 1. Don't Settle For What Is Entrepreneurs have an unusually high level of dissatisfaction with the status quo. In…
  • Weekly Online Marketing Tips

    Jeff
    10 Aug 2014 | 6:32 am
    After taking some Rest and Relaxation I find myself more eager than ever to push ahead on some of our projects for the second half this year. What projects do you have in the work? I have always found that if you plan 1-year out, split the year into two 6-month periods you can plan a major project or two in each half this works out quite well from a progress point of view. More on that in one of this week's Online Marketing Tips 1. List Building – AGAIN! Sometimes I feel like a broken record, and admittedly we have even launched businesses in the past where our list strategy and…
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    Right Source Marketing » Blog

  • 5 Painful Truths About Content Marketing

    Mike Sweeney
    30 Jul 2014 | 7:35 am
    On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company’s first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously. While this is always a time for positive, hopeful thinking, I often wonder if we make it clear enough that a content marketing transformation is not easy. As the company moves from planning to execution, and again as it moves from initial execution to ongoing execution, the bumps in the road…
  • 5 Steps to Engaging Your Target Me(s)

    Sara Hill Isacson
    25 Jul 2014 | 8:30 am
    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it engages your target audience. Put more simply, it’s not about you, it’s about the me(s) comprising your target audience, aka your target me(s), and how well you craft and seed content that appeals to the needs of those target me(s). This means creating usable,…
  • Believe the Hype: Why Your Business Needs Marketing Automation

    Will Davis
    25 Jun 2014 | 3:29 am
    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50…
  • Transformers Can Save the Day — and Your Content Marketing

    Yvonne Lyons
    11 Jun 2014 | 11:11 am
    When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, especially if you are a five-year-old boy. As I search for a content marketing manager/editor for Right Source Marketing, I am realizing that what I need is really a content marketing Transformer: A person who may look like other marketing professionals, but can transform into someone…
  • How to Make Content Marketing Your Recruiting Machine

    Mike Sweeney
    30 May 2014 | 8:07 am
    Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. So why is it, then, that all the buzz surrounding content marketing seems to focus on business-to-business lead generation and customer acquisition programs but doesn’t ever seem to extend to using that same content marketing know-how to recruit the best candidates? In…
 
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    High-Tech Communicator

  • Do Your B2B Customers Clamor to Participate in Success Stories?

    Cheryl Goldberg
    17 Aug 2014 | 11:37 am
    Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers to work with you on case studies can be a nightmare. Obstacles arise at every turn—both from within your own company and from the customer.     Internally, sales reps are protective of their customers.  Sales…
  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
  • 9 Facts You Should Know about Using Social Media for B2B Marketing

    Cheryl Goldberg
    14 Jul 2014 | 9:28 am
    Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media. But I’ve found that while lots of research is available about social media, it’s often not organized in a way that tells a story that’s useful for B2B marketers. I’ve sorted through a number of recent research reports and pulled out conclusions that are particularly relevant to B2B marketers. 1.       The vast majority of B2B marketers take advantage of social media 80% of business executives said social is “important”…
  • The Case for Use Cases and Case Studies

    Cheryl Goldberg
    6 Jul 2014 | 11:23 am
    In my blog series on finding the best content tactic for the job, I’ve talked about print, video, as well as eBooks and white papers. Now I’ll talk about two tactics you can use to tell compelling stories about your product: case studies and use cases. Use Cases Help Customers Visualize How They’d Use Your Product When does a realtor know that their client is ready to buy a house? When they sit down on the sofa in the living room and start talking about where their friends will congregate during a dinner party or when they pull up a chair at the kitchen table and start talking about…
  • eBooks Versus White Papers: Which is Best for Enhancing Awareness and Consideration?

    Cheryl Goldberg
    22 Jun 2014 | 5:28 am
    Over the past couple of months, I’ve done several eBook projects and longer white papers of 4,000 to 6,000 words. The goals and specifications for these projects were remarkably similar. Both were to be used in the awareness phase of the buying cycle. Neither piece was to be specifically product centric. Rather they were both meant to educate and persuade the reader to reach a particular conclusion. As I embarked on my series of posts on when to use what content tactic, (Is Your Favorite Content Type Dead?  When Does Print Trump Online Content?  When Do You Absolutely Positively…
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    Casey Watkins

  • SEO Topics

    tokay
    11 Aug 2014 | 9:07 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
  • Another post

    tokay
    11 Aug 2014 | 9:06 am
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
  • Hello world!

    tokay
    7 Aug 2014 | 2:15 pm
    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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    Social Media B2B

  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
 
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    Totally Uncorked on Marketing

  • The Ice Bucket Challenge Phenomenon – Positive for the Cause or Not?

    Elaine Fogel
    21 Aug 2014 | 12:01 am
    Who could have predicted how successful and widespread the ALS Association’s Ice Bucket Challenge would be? It is a charity phenomenon that will go down in fundraising history. It is also among the biggest viral hits in Facebook’s history! According to the Huffington Post, “2.4 million videos ‘related to the ice bucket challenge have been shared’ on the social network, and more than 28 million people have posted, commented or liked a post relating to the challenge. As of yesterday, Wednesday, August 20, The ALS Association has received $31.5 million in…
  • Do You Ever Hear Back After Completing Surveys?

    Elaine Fogel
    19 Aug 2014 | 12:07 am
    When you take the time to complete customer surveys, do you ever hear back from the companies that send them? Me either! On a recent business trip, I actually received an email reply from the general manager of a Residence Inn. Imagine that! I have to say that it left a really positive brand impression on me. And, that was in addition to the positive experience staying at the hotel for three nights this month. Here’s what happened…  I completed the survey and rated the hotel an overall 4/5. I thought that meant it was “very good.” There were a couple of minor things…
  • Can You Use Any Image You Find Online?

    Elaine Fogel
    14 Aug 2014 | 12:46 am
    A lot of people are downloading images they find online. They need them for projects, business presentations, blogs, newsletters, and other purposes. But, is it legal? Can you just use any image you find online? The answer is, it depends. Curtis Newbold, “The Visual  Communication Guy,” created an excellent visual guide to using images. Entitled, “Can I Use that Picture? The Terms, Laws, and Ethics for Using Copyrighted Images,” Newbold created it to help us sift through the complexity of image use and licensing. Here are some examples:  If you use an image in an…
  • Content Marketing’s Business Results are Underperforming

    Elaine Fogel
    12 Aug 2014 | 12:23 am
    So, content marketing is all the rage. I use it. A lot of marketers are using it. And, a lot of small businesses and nonprofits are using it, too. But,… is it working? A new report from OneSpot and 614 Group (reported by MarketingCharts), a majority of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results. That comes to 66% who aren’t seeing the results they’d like. For B2B (business-to-business) marketing, the top focus for content marketing is lead…
  • Top 10 Benefits of Providing Exceptional Nonprofit Customer Service

    Elaine Fogel
    8 Aug 2014 | 12:09 am
    Nonprofit customer service. What’s that? Well, the same as it is in the business world, except that most nonprofit “customers”  represent stakeholders like donors, volunteers, members, and clients. So, why do nonprofits need to focus on customer service when these “stakeholders” aren’t traditional “buyers?” Because, like other organization types, customer service excellence ties into their customers’ brand experiences and contributes to their organizations’ sustainability and success. Makes sense, right? But, in my experience,…
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    Access Brandstrat

  • Best Options For Appliance Repair in Glendale

    bnadmin
    21 Aug 2014 | 5:00 pm
    Hiring an appliance repair business that repair works all significant name brands is something that a homeowner need to consider. (Here’s a place to start: http://appliancerepair-pros.com/appliance-repair-glendale). Not just does this guarantee they have actually dealt with a machine just like yours in the past, it is also a warranty they will have all required parts on hand to do the repair work. As there are many leading ranked repair service techs and business, you need to make the effort to look around, compare, and discover the best crew to do the work for you in your house, when…
  • Your Home Improvement Confusion Cleared With This Advice

    bnadmin
    6 Aug 2014 | 4:26 am
    Improving the appearance is important whether you improve to sell or to stay. Even very basic projects can have a big impact on the value of your property. The following article will guide you through your next home improvement projects. Use energy efficient appliances when remodeling or building a new home. The utility costs can add up quickly if you aren’t using efficient appliances. You can find the rating of any machine you are purchasing on the tag. It will tell you the cost of using it over a year and over it’s lifetime. Improving the air quality inside your home can be an…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    29 Apr 2014 | 4:19 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • How To Create An Easy-To-Implement Facebook Marketing Plan That REALLY WORKS

    David Siteman Garland
    21 Apr 2014 | 8:40 am
    I get this question A LOT (and by a lot I mean, um, a lot): “David, what is YOUR #1 SOURCE for traffic/building audience/email list/subscribers?” Drumroll please… The answer is… FACEBOOK Yes, good ole Facebook. The FB. But here is the thing, most people (and this used to be me) spin and kick the tires on Facebook. I know this, because I used to be one of them. Meaning…I had a fan page. Made some posts. But I never really had a PLAN and wasted a ton of time (I mean who wastes time on Facebook Fail to plan, plan to fail and waste lots of time looking at exes.
 
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    360i Digital Agency Blog

  • Marketers Rejoice! Vine Adds Video Upload Functionality

    360i
    22 Aug 2014 | 11:46 am
    Vine, the quirky short-form video sharing platform, has rolled out a series of highly-anticipated platform updates which – among other things – includes the ability to upload previously recorded video. This is especially welcome news for brands that wish to utilize Vine for more premium content. Prior to the update, Viners (including marketers) were forced to shoot content live. This made it challenging to pull off advanced editing tricks, but it also helped Vine earn its reputation as a more real-time, unfiltered format. It is worth noting, however, that some users sidestepped the…
  • Google’s Close Variant Keyword Matching, Paid Search & You

    Matthew Turkel
    21 Aug 2014 | 6:12 am
    Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first introduced close variant matching in 2012 to compensate for “close variants” of users’ intended queries, including misspellings, singular/plural forms, stemmings, accents and abbreviations. With this matching behavior, 1) users began to see more ads that were…
  • What’s Buzzing: Oreo Mini Delivery, Shark Week & More

    Masha Murakhovsky
    15 Aug 2014 | 11:55 am
    This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens to create some laughs in six seconds. Read on for more updates from this week. Oreo Celebrates the Little Things in Life As part of a recent initiative with Oreo Mini, Oreo is celebrating all of the little things we love about the special people in…
  • How Marketers Can Utilize Pinterest’s Conversations Tool

    Amy Donnelly
    15 Aug 2014 | 8:45 am
    Messaging tools are having their moment in the spotlight. Facebook recently made news by announcing that their messaging capabilities will now be hosted in a separate Mobile App, Instagram released their version of direct messaging earlier this year and recent research show that Snapchat is now the third most popular messaging app for Millennials behind Facebook and Instagram. But for Pinterest, direct messaging capabilities have remained in their infancy – until now. With Pinterest’s rollout of “Conversations,” the platform is taking a big step in direct messaging capabilities, and…
  • #BotOrNot: Are Chat Bots the Future of Social Media?

    Sam Franklin
    15 Aug 2014 | 8:24 am
    The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old startup was processing 50 billion messages a day from more than 450 million active users (Source: Sequoia Capital).  The universe of chat apps includes billions of users and offers enormous opportunity to brands that can…
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    Never get out of the boat

  • shoplifters of the world, unite and take over (or: why online advertising is mostly a flop)

    14 Aug 2014 | 10:42 pm
    Yes, we can do several things at once, but only if they are easy and require little in the way of thinking.We are mostly reasonably skilled at performing a number of 'automatic' or 'system 1' type processes - chatting to a passenger and listening to the radio while driving, for instance.However effortful mental activities activities that interfere with each other, multiplying 17 x 24 while making a right turn into dense traffic - the example Kahneman often uses - is much more difficult and should probably not be attempted.On occasions when I have to interrupt a colleague to answer a question…
  • a note on recognition heuristics and moving from party tricks to business results

    7 Aug 2014 | 7:29 pm
    Until recently we were unfamiliar with the German psychologist, Gerd Gigerenzer.It turns out that Gigerenzer and Kahneman were at odds for many years.This is despite that both researched and studied heuristics and came to about 95% of the same conclusions, however the principle point of conflict appeared to be; Gigerenzer believed in a kind of ‘expert intuition’, whereas Kahneman is more sceptical.Whereas the Kahneman and Tversky school (ie much of the behavioural economics lobby) principally associate heuristics and biases with human error  (to be fair, in Thinking Fast and Slow DK…
  • when johnny comes marching home

    6 Aug 2014 | 4:39 am
    This Guinness spot from the US caught our eye, from a scientific standpoint.Perhaps a teeny bit schmaltzy and all-American for Aussie tastes but worth noting it does a few things well. Well branded right from the off, the product in action using repetition.The core narrative is, of course, super easy to get, it's 'When Johnny Comes Marching Home'.Bar 'America The Beautiful' that's as full-on a slice of Apple Pie as one gets. [Funnily enough the lyrics to When Johnny Comes Marching Home were written by the bandleader Patrick Gilmore, an Irish immigrant during the American Civil War. Even more…
  • the great advertising swindle (actor-observer bias remix)

    22 Jul 2014 | 6:33 am
    Advertising's outcomes are notoriously hard to measure.Which is why in advertising agencies, we love to measure outputs instead.Agency outputs (ie creativity, ingenuity, technical wizardry and planning cleverness) are far easier to evaluate than the contributions that the work has to actual client business outcomes.Despite this clients will often clamour for performance based remuneration deals from their agencies.Some agencies even claim to offer this.How they can do this is unclear.I'm oft to remark that if it were possible then Y&R London should still be receiving a performance based…
  • stand and deliver

    17 Jul 2014 | 4:40 pm
    Pop stars talking about advertising. What could possibly go wrong?Corporate rapper Kanye West for a start. Consider, his much repeated quote-age from Cannes for example. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.” I have no idea what that is supposed to mean. Adam Ant, however, knew a thing or two about the role for advertising and its subsequent effectiveness. And preferred to express this in how the work spoke for itself. 'I'm the dandy…
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    One Half Amazing! - Digital Marketing Blog

  • An Inquiry Into the Value of Work

    Bob Hazlett
    20 Aug 2014 | 2:02 pm
    “The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous…
  • Layer Tennis is an example of content marketing done right

    Bob Hazlett
    9 Aug 2014 | 8:46 am
    Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley. Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other…
  • Your mind spinning like fan blades at high speed

    Bob Hazlett
    6 Aug 2014 | 10:04 am
    Dear you, you who always have so many things to do so many places to be your mind spinning like fan blades at high speed each moment always a blur because you’re never still I know you’re tired I also know it’s not your fault The constant brain-buzz is like a swarm of bees threatening to sting if you close your eyes You’ve forgotten something again You need to prepare for that or else You should have done that differently What if you closed your eyes? Would the world fall apart without you? Or would your mind become the open sky flock of thoughts flying across the sunrise as you just…
  • What happens when The Noid takes your brand strategy hostage?

    Bob Hazlett
    5 Aug 2014 | 7:15 pm
    From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.  The post What happens when The Noid takes your brand strategy hostage? appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • The making of a digital strategy

    Bob Hazlett
    5 Aug 2014 | 2:12 pm
    The post The making of a digital strategy appeared first on Bob Hazlett - Digital Strategy and Marketing.
 
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    Occam's Razor by Avinash Kaushik

  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
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    Conversation Agent - Valeria Maltoni

  • Every Assignment is an Opportunity to do Something of Consequence

    Valeria Maltoni
    22 Aug 2014 | 2:45 am
    In design as in many other creative problem solving disciplines, every single opportunity is something that might have some impact on people's daily lives. Michael Bierut talks about his mentor Massimo Vignelli, how the internet has changed the way we do design work in the 20th century and what make a logo endure. [part of creative #influence series] Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a…
  • Mental Models and Innovation

    Valeria Maltoni
    21 Aug 2014 | 2:45 am
    I recently came across my poster copy of a model of brand#, created by Hugh Dubberly as part of a concept map series -- webs of linked terms that help us visualize our mental models and clarify our thinking. At the site, I found a description of innovation cycle: We rarely recognize innovation while it’s happening. Instead, innovation is often a label applied after the fact, when the results are clear and the new convention has become established. The process begins when external pressure or internal decay disturbs the relation between a community and its context or environment, a…
  • We are Moving too Fast to be Thinking "Business as Usual"

    Valeria Maltoni
    20 Aug 2014 | 2:45 am
    [1983 Apple Keynote: The 1984 Ad Introduction YouTube 6:41] It's an expression you've probably come across, business as usual. The other side of the no comment coin. It says volumes without saying much. Especially when communications about how the business is keeping its promises are rare and the organization is not inhabiting its vision. People want to understand how things will change, given that circumstances are constantly evolving the context. Making sense of what is going on helps learn and process information in a way that supports culture -- where focus, alignment, and all those good…
  • Amazon Accounts for one in four eCommerce Purchases in the U.S.

    Valeria Maltoni
    18 Aug 2014 | 5:30 am
    Ask any online retailer and marketer in charge of eCommerce and they will likely tell you they aspire to be like Amazon. The giant online retailer sits atop the retail food chain, swallowing categories from celery to web services, and everything in between. Based on a new research# by digital business intelligence firm L2, the report inaugurates a methodology that will be leveraged for the L2 Amazon Quotient, a score of a brand’s competence on the platform. Walmart pales in comparison -- and they are gearing up to model the more successful features and functionality of Amazon's platform.
  • A Culture of Social Collaboration

    Valeria Maltoni
    18 Aug 2014 | 2:45 am
    The type may be too small to read; here's a link to the live post (2,014 pluses and 1,785 comments). This is a good example of reverse-engineering a conversation while tapping into a shared experience. Imagine the potential of such a dialogue were it built upon a different proposition than a telemarketer trying to extract something on behalf of a business/brand from a person. A culture of social collaboration is where the Web experience is moving to, with the help of semantic and contextual information. It remains firmly human because it includes one very important element, which smart…
 
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    Mobile Demystified

  • Adobe Research Confirms Importance of Targeted Mobile Marketing

    Michael Ahearn
    14 Aug 2014 | 10:55 am
    The recent Econsultantcy/AdobeQuarterly Digital Intelligence Briefing: 2014 Digital Trends provides empirical survey data underlining what we at Waterfall know and live—that the future of marketing is mobile, with segmentation/personalization mission critical to the content delivered via targeted mobile marketing to specific customer groups or individual consumers. The recently published report draws on a global survey of more than 2,500 marketing and Internet professionals carried out at the end of 2013. The high level findings concluded that: Customer experience, mobile and content…
  • What’s Necessary for the Future of Customer Marketing – Via iMedia Connection

    kane
    12 Aug 2014 | 9:03 am
    iMedia Connection recently published our analysis of how open and response rates should influence marketers’ creation of an effective digital marketing strategy. The article, “What’s necessary for the future of customer marketing” compares social media, email and mobile marketing to unpack which channel works best for successful customer engagement. Head on over to iMedia connection to read the article in full. You can follow iMedia connection @imediatweet and us @Waterfall. Tweet
  • Mobile Marketing Summer Intern Series – Sales

    Sasha Parsons
    11 Aug 2014 | 4:52 pm
    As I get ready to return to school for my fall semester, I’m fascinated by how much a mobile marketing summer intern’s perspective on business can change. Going into my summer internship at Waterfall, all I knew about Mobile Marketing and Sales came from my B-school classes and experiences as a consumer. Undaunted, I dove in as much as I could, armed with an open mind, my laptop, a comfy branded hoodie and Moleskine notebook. Source: Sasha Parsons In my first week, my team and I received training presentations from every department. With the curtain pulled back, we got…
  • 5 Ways To Nurture Customer Relationships Via Mobile Messaging – Post to CMO.Com

    kane
    6 Aug 2014 | 9:33 am
    CMO.com recently published our analysis of how to use mobile messaging to create profitable customer relationships. The article, “5 Ways To Nurture Customer Relationships Via Mobile Messaging” describes how marketers can improve their mobile messaging by developing a crawl-walk-run strategy for:  Integration Modernization Personalization Conversation Analysis Please check out CMO.com to get the inside scoop. You can follow CMO.com @CMO_com and us @Waterfall. Tweet
  • Silk’s Corner: Inspired By Beacons 

    Matt Silk
    4 Aug 2014 | 11:54 am
    Read an article this morning and wanted to shine a light on it and make sure it got the attention it should: SFO Unveils App to Help Blind Travelers Navigate the Airport. I am a huge fan of beacons and their potential for connecting brands in the physical world to their consumers. However, let’s face it, beacons clearly win mobile’s coveted 2014 “Shiny Object of the Year” award. With the number of articles, papers and sessions at conferences talking about beacons, one would think there was zero customer engagement over mobile prior to the beacon. Joking aside, I am very excited with…
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Shop Marketing & PR Firm | 23…
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. 19 Tricks to Increase Your Website Ranking on Google Google Local Business Center: Another Way to Market Your Business In the “New” Economy What Google Updates Mean for Small Business Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 19 Tricks to Increase Your Website Ranking on Google

    Wendy Kenney
    16 Jun 2014 | 2:56 pm
    19 Tricks to Increase Your Website Ranking on Google Find out easy tricks to increase your website ranking on Google gleaned from Google and search engine optimization experts all over the world. How to Increase Your Website Ranking on Google with New Google My Business What Google Updates Mean for Small Business 4 Reasons to Use Google+ to Build Your Business in 2012 Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • Automotive Expert Matt Allen

    Wendy Kenney
    8 May 2014 | 11:58 am
    Automotive Expert Matt Allen Automotive Expert and Radio Show Host, Matt Allen, is frequently called on by the media as an expert in automotive-related stories. Find out more: Phoenix Auto Repair Shop Named 2012 MotorAge Magazine Top Shop Matt Allen Awarded Accredited Automotive Manager Designation Facebook Decreases Organic Reach for Business Pages – Is it Time to Break up? Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • Facebook Bans Social Bribery to Get Page Likes – How That Affects Marketers

    Asuthosh
    11 Aug 2014 | 2:21 am
    If you’ve been forcing people to “Like” your page in order to participate in Facebook contests, quizzes, prize draws and the like, tough luck. Facebook’s putting an end to that. Effective November 5, 2014, you can no longer acquire fans on Facebook by holding, say, a contest where they have to ‘Like’ the page to participate. Or by running sweepstakes and giving away freebies to random people who ‘like’ your page. (Read the official statement) “Fan gating” will be forbidden. That means your apps have to be available to anyone – Fans and non-Fans alike.
  • 3 Tips to Turn Leads into Sales

    Chester
    6 Aug 2014 | 11:04 pm
    Your campaign’s off the ground and the pipeline’s filling up with leads. Great! Now the sales warriors will get to work, and begin the conversions. In an ideal world, that is. Because the truth is, it’s not all up to them. How often do we see a great deal of those juicy leads fail to convert? Or decompose and get thrown out, long after sales should have gobbled them up? It’s a common enough problem – but don’t be too quick to blame the folks in the field. First, a simple question. What sort of campaign is pulling in these leads? Inbound, or outbound? If this is an outbound,…
  • Mobile Marketing – You’re Doing It Wrong

    Anol
    5 Aug 2014 | 8:10 pm
    Mobile penetration is growing at an exponential rate throughout the whole world. The same can be said about smartphones. Every month, a new report comes out stating the rise in mobile Internet users. And most marketers are looking at the data and trying to figure out how to reach their prospects in this new, emerging giant of a medium. And, in 9 out of 10 cases, doing it wrong. When it comes to mobile marketing, marketers are trying to fit their old, classic viewpoints into the new. They are taking what they know best about other channels and implementing those tactics. Like banner…
  • Marketing ROI is for the Customer Too

    Chester
    1 Aug 2014 | 2:27 am
    Once again, Seth Godin hammers the proverbial nail through the floor. Our audience is made up of two types of businesses: those not doing well, which don’t have the resources to spend on us, and those doing well, which have the resources – but don’t want to rock the boat. The logical conclusion? Reach them by telling your story in a way that doesn’t upset their status quo. But then how are we to deliver change, let alone positive change? Yes, this doesn’t only come about with stirring things up. But with content marketing, we have an opportunity to change minds, and going the…
  • Marketing over Booze Highlights – Metrics Misunderstandings

    Chester
    25 Jul 2014 | 4:15 am
    It was smashing (no pun intended) having Marcus Ho and Clement Wong, of SocialMetric Singapore, with us lately for some jib-jab about marketing – over booze! We wasted (no, seriously!) no time getting down to a topic close to everybody’s heart – metrics. The APAC Digital Marketing Dashboard report for 2012 clearly shows a lack of alignment between marketing measurement and strategic business goals, and here’s what our guests had to say about it. So why are marketers in Asia Pacific prioritizing rudimentary metrics, like website traffic, click-through rates, and response rates?
 
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    Joseph Ratliff

  • Gun Toting Health Enforcers

    Joseph Ratliff
    18 Aug 2014 | 9:54 am
    By Bill Bonner – Chairman of Bonner and Partners (reprinted here with permission) When we left Baltimore on Friday, the Dow was still going up. Gold was still going down. The Fed was still hinting it would begin tapering its bond-buying program (QE) soon… or maybe not. The economy was still recovering… or maybe it wasn’t. And the Red Sox were still favored to win the World Series. We woke up Sunday morning in New York with a copy of the New York Times at our door. What caught our eye in the paper was the sad saga of “Obamacare.” The Affordable Care Act, to give it its…
  • Poem: What Happened?

    Joseph Ratliff
    15 Aug 2014 | 5:01 pm
    In Ferguson, Police have become Military… Leaving even the journalist’s eyes “teary”… The United States is in an endless War… I don’t even know my own country anymore… What happened? The NSA watches everyone… They probably even know if I’m watching re-runs… They stand up and say “it’s okay, trust us”… The problem is they lied before Congress… What happened? This isn’t the America I learned about in school… Where the politicians think that we’re all fools… Where Big Business…
  • Yo

    Joseph Ratliff
    13 Aug 2014 | 9:18 am
    An app called Yo has been developed in our culture. Some people like it, some people don’t. I absolutely do not see the point an app like “Yo” has in our society at all.  What problem does it solve?  Are projects like these representative of where our society is heading (entertainment only, useless apps)? How many different ways do we need to entertain ourselves? When does “excess” cross the line into “too much”? I hope Yo and future apps like it aren’t even part of the answer to that question. We are wasting (as in flushing down the toilet)…
  • How I Think Amazon / Hachette Will Play Out

    Joseph Ratliff
    12 Aug 2014 | 9:58 am
    To me, it’s this simple…Back before Amazon, a publishing company like Hachette had a nice, comfortable business relationship with retailers like Barnes and Noble, Borders, etc…Things hum along, and Hachette had a comfortable time “setting” prices through the retailer.That should have been Barnes, Borders etc… actually setting the prices, and at times they DID “set” the price… on physical material (printed books).Then Amazon came along, another retail store, but this time using the Internet to distribute books at first, then merchandise…
  • How I Got Healthy Again (Generally)

    Joseph Ratliff
    11 Aug 2014 | 7:16 am
    I read a blog called Cordelia Calls It Quits.  I recently left a comment there about how I “quit” choosing health problems, and instead chose to solve them. I have re-posted that comment here: I walk 3 miles a day, drink plenty of water, and eat smaller portions (the small plate instead of the big plate, NO seconds). I eat 3 times a day on a schedule. Gluten free (check with a doctor first), no soda ever, NO ice cream or cakes or pies (if you need a sweet, a couple of small pieces of candy ONCE a day won’t hurt you — assuming you can eat candy at all), and at least 30…
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    Ask Spike

  • Ambassador programs: Step away from the status quo

    Spike Jones
    7 Aug 2014 | 8:19 am
    I’ve come to the unfortunate conclusion that the term “ambassador” has greatly lost its way in the agency world. Paid bloggers. Spokespeople. Models that stand next to cars at an auto show. I’ve heard them all called ambassadors. And I wholeheartedly disagree. So from my perspective, when it comes to ambassador programs, there’s the tired way of doing it and then there’s the inspired way of doing it: The tired way: Agency goes off into a corner and builds the shell of a community hoping people will like it and join. The inspired way: Building community with the actual people who…
  • It’s the little things, I mean, people.

    Spike Jones
    1 Jul 2014 | 8:10 am
    Influencers. The word is always on the tip of any marketers tongue. And just about any and all PR plans have influencer engagement woven in. So first off, let me say that I wholeheartedly agree that influencers – and whatever your definition of them might be – are great. They aid in awareness, which is one-half of the coin and something that we all want more of. But I’m also a huge advocate of creating influence around people who are already passionate about your brand or industry. And a new study by the social monitoring website Mention proves that the collective voices about your…
  • Fiskateers Update: You can’t kill community

    Spike Jones
    27 Jan 2014 | 10:15 am
    Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as “best in class” and the right way to build community, engagement and passion around even the most mundane of products (scissors). Articles and chapters in books have been penned about it. And even the social media kids still talk about it in their public speaking engagements. But things have changed. Before we go any further, I’d like to make a couple of things crystal clear. The first is…
  • Joining Edelman

    Spike Jones
    18 Nov 2013 | 11:48 am
    I’m absolutely thrilled to share the great news that as of today, I’m joining the incredible, big-brained folks at Edelman. I’ve had my eye on them for a long time now and have always admired them from afar (even when I was pitching against them). I’ll be sitting in Austin and helping grow the digital team, presence and offerings of the already exploding Southwest region. Here are just a few reasons I’m so excited to join their ranks: 1. Integrity. This is a subject near and dear to my heart. Especially in the digital age, there’s so much underhanded,…
  • What’s your love plan?

    Spike Jones
    18 Oct 2013 | 1:54 pm
    Love plan? LOVE PLAN? I know what you’re thinking: That Spike Jones has lost his ever-lovin’ mind! What does he mean, “LOVE PLAN?!?” Allow me to explain: If you’re a brand and you’re on social media, then one of the first things you work out is your crisis plan. You know, that plan that’s activated the second there’s backlash against  you because of (fill in the blank). You PR and social teams are poised and ready to go at a moments notice. And hopefully you’ve not had to pull the trigger on this plan, but at least you know it’s…
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    Imagine Your Reality : Holistic Business Coaching

  • Persistence Pays Off in Networking

    taylor
    20 Aug 2014 | 11:00 am
    The other day I went to an after hours event and while there saw a number of acquaintances that I’ve met at other networking meetings. In a few cases, I ended up having longer conversations with a few of the acquaintances, than I’d normally had before. During the course of the conversation they noted that they’d seen me at other events. What these interactions told me is how important to be persistent with your networking efforts. Without that persistence a network will go its own way, without you. And when you first go to a networking event you can’t expect that…
  • How Persistent Growth Focuses your Business

    taylor
    13 Aug 2014 | 11:00 am
    In Great by Choice, the authors make an interesting point about growth done for its own sake versus growth done for the sake of making the business successful. They point out that businesses that shoot for explosive growth tend to fail because they can’t sustain their business in light of the growth and because they are so focused on the next new thing that they haven’t taken time to settle into the growth they’ve already had. Businesses that strive for persistent growth, on the other hand, are much more successful because they recognize that true success is gradual, built…
  • 6 Tips to prepare for Business Trips

    taylor
    6 Aug 2014 | 11:00 am
    I recently got back from an 11 day business trip. The trip was great, with new connections made and new opportunities discovered. However, as anyone who takes such trips knows, it can be very easy to fall behind on the daily work you do for your business, as well as other aspects of life, which need to be caught up with, once you get back from the trip. And whether a trip is just a couple days or two weeks, the inevitable reality of such a trip is that it leaves you scrambling to catch up with your work, while also balancing everything else that needs to be done in order to re-establish your…
  • How to Maintain your Edge in Business

    taylor
    30 Jul 2014 | 11:00 am
    In Great by Choice, by Jim Collins and Morten Hansen, the authors discuss business leaders who plan for the worst of times, while taking advantage of the opportunities in the best of times. In my opinion, that’s smart planning when it comes to business. It’s important to plan for the worst, because inevitably things change, and recognizing that change will come allows you to anticipate it and develop plans for it that allows your business to survive and more importantly thrive, regardless of what is happening around you. To maintain your edge in business involves learning not to…
  • The Realities of Organizational Change

    taylor
    23 Jul 2014 | 11:00 am
    I’ve been reading The Principal: Three Keys to Maximizing Impact, by Michael Fullan. It has nothing overtly to do with business, dealing as it does with principals and their roles in schools, but I’m a believer that if you want to be effective as a business owner you study not just business but other disciplines that can teach you about organizational change. What strikes me the most in reading the book is just how hard organizational change can be for an organization. Granted, we’re talking about schools versus businesses, but I think some of the problems and issues…
 
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    B2B Marketing Blog | Webbiquity

  • 23 Terrific Email Marketing Guides

    Tom Pick
    19 Aug 2014 | 3:33 am
    Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead). According to recent research: • For every $1 spent on email marketing, the average return is $44.25. • 91% of consumers use email at least once a day. •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. However—as email inboxes get more crowded and both the sophistication and expectations of…
  • The Complete Guide to Google+ for B2B Marketing [Infographic]

    Tom Pick
    12 Aug 2014 | 3:41 am
    Guest post by Dave Landry. Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:…
  • 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

    Tom Pick
    5 Aug 2014 | 3:17 am
    Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Your best tweets get retweeted on a regular basis, you can count on discovering more followers every time you check in, and you can see that you’re developing a strong presence on a noisy platform. But all accounts reach a level of stagnation if you use the same tactics over and over again. If you see your growth starting to level off, it might be time to shake things up a bit with new techniques. How can you break…
  • 17 Helpful SEO Tools and Tool Reviews

    Tom Pick
    29 Jul 2014 | 3:14 am
    For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? For reporting and metrics?
  • 23 Outstanding Social PR Guides

    Tom Pick
    22 Jul 2014 | 3:05 am
    As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. This shift has led to…
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    Blog

  • Emma Social recap: The Pure Hotness edition

    jeff.slutz@myemma.com
    22 Aug 2014 | 10:59 am
    It’s hot in Nashville. A scorching, face-melting, put-oven-mitts-on-your-dog’s-paws-before-you-walk-it kind of hot. It’s probably why when our CEO and 10 employees were nominated to go under the ice bucket, 53 of us volunteered. It felt good. Not only because it cooled us off, but because Emma donated $25 for each person taking the challenge, raising $1,325 for the ALS Association. Here’s the video in case you missed it: Ready for more marketing hotness? Onto this week’s links! Best practices The email newsletter isn't dead, but it is our T-Rex Essential…
  • ALS ice bucket challenge accepted! [video]

    jeff.slutz@myemma.com
    20 Aug 2014 | 1:15 pm
    Our friends at Qualifacts challenged our CEO Clint Smith and 10 employees to take the ALS ice bucket challenge. We love a challenge:  Emma donated $25 for every staffer who went under the bucket, raising $1,325 for the ALS Association. And we challenged our neighbors at Pinewood Social to follow suit!
  • The email newsletter isn’t dead, but it is our T-Rex

    jeff.slutz@myemma.com
    20 Aug 2014 | 11:22 am
    While email isn’t dead, one thing is clear: the email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. But like the T-Rex’s stunted arms, the reach is tiny. Email newsletters try to accomplish too much, and in the end, they do very little to drive results. Here are a few things newsletters can do to evolve: 1. Keep it simple If you’re anything like me, then you’re probably not actually reading your emails. You’re scanning first to see if there is anything interesting that grabs your…
  • Just released: Your new email Response overview

    jeff.slutz@myemma.com
    19 Aug 2014 | 5:57 am
    You may have noticed that the Response overview in your Emma account is looking a little different these days. No, it didn’t get a haircut. And no, it didn’t lose weight (but thanks for saying so). We'll wait… Yes! It’s filled with visualized data and even greater insights into your email results. And you can give that refresh button a rest – your clicks, opens and shares update automatically in real time.  Here's an in-depth breakdown of all the new features, including a Mailing Score to gauge your email's performance at a glance, opens…
  • Emma Social recap: The Back to School edition

    jeff.slutz@myemma.com
    15 Aug 2014 | 7:38 am
    This week, we started seeing school buses fueled by the tears of children whose summer vacations have come to an end – so it must be back-to-school time (sorry kids, congrats parents). We're getting into the spirit by pulling together your schedule of email marketing courses for the semester: 18 must-know stats for modern marketers: The latest and greatest email stats (illustrated!) all in one place Fifth P of Marketing webinar: Short (and fun!) session packed with tips to help you be a smarter marketer Emma 101: All the basics of using your Emma account Your homework? Reading this…
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    The Lunch Pail: A Data Management Blog

  • It’s the End of the Blog as We Know It

    Casey Newman
    20 Aug 2014 | 10:19 am
    Today marks the end of The Lunch Pail and the beginning of our time over at IgnitionOne’s blog. Today is also our 1,000th post. We couldn’t have gotten to 1,000th post without our readers, so thank you for coming along for the ride. Don’t forget to check out The Digital Marketing Suite. To mark the occasion, we ate a lot of donuts and reflected on all the fun we had. Here’s a look back at some of that fun: The post It’s the End of the Blog as We Know It appeared first on The Lunch Pail: A Data Management Blog.
  • A Look Back 2: Our Most Popular Posts Continued

    Casey Newman
    19 Aug 2014 | 8:15 am
    If case you missed yesterday’s announcement, we’ll be ceasing publication of The Lunch Pail after tomorrow. You can read more about it here. But don’t worry, we’re not going away completely. We’re just switching to a different location and joining the excellent team of bloggers over at IgnitionOne’s Digital Marketing Suite. Yesterday’s post featured the top 5 most popular posts. Today, our list continues to share the favorites over the years. If you have a topic or a favorite that wasn’t included, we’d love to hear from you! The Changing Role of Mass Marketing…
  • A Look Back: Our 5 Most Popular Posts of All Time

    Casey Newman
    18 Aug 2014 | 1:35 pm
    Back in May of 2008, Knotice launched The Lunch Pail with the goal of being a resource for the ever-changing marketing industry. You can check out our very first post written by Brian (with a little help from Josh) here. In the six years since its launch, our blog has seen hundreds of posts on everything from mobile marketing and data management to marketing technology, privacy and nearly everything in between. This Wednesday marks our 1,000th post and our last. Don’t worry, we’ll still be producing the valuable content you’ve come to expect from us. We’ll just be at a…
  • CMO Tips: Best Practices for ROI Measurements

    Tommy Marzella
    13 Aug 2014 | 9:34 am
    By connecting internal data silos and tracking lead progress from beginning to end you can better monitor your ROI, which in turn will allow you to more effectively allocate your marketing budget for the highest possible return. Back in June we hosted a webinar “Data + Media and the Future of the Hub” (click here for the replay) with Roger Barnette, President of IgnitionOne, and Brian Deagan, the Global Business owner of IgnitionOne’s DMP. Within the presentation Brian referenced the April 2014 Global CMO Survey conducted by Deloitte where 228 global marketing leaders were asked a…
  • Optimizing Forms for Lead Generation, Part 2

    Patti Renner
    11 Aug 2014 | 8:41 am
    On Friday I wrote about 4 tips to get you started optimizing your forms for lead generation. Today I’m going to take a look at what you should include on those forms. Marketers often struggle with information required on the forms – how much is too much? The goal should be to only have the fields necessary to capture the information most meaningful to how those details will be used. Anything extra or non-essential should be stripped away. Here’s a list of questions to ask yourself when evaluating the information you plan to include: 1) Do you really need each field you request at…
 
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    Yodle Company Blog

  • Are Small Business Owners Taking Vacation?

    Melissa Lachman
    21 Aug 2014 | 11:20 am
    The benefits of vacation are well touted – you can relieve stress, spend quality time with your loved ones, etc. As many workers and families rush to squeeze in one more last minute vacation in the sun before the fall begins, I started wondering how many small business owners have been able to take some well-deserved time off this summer. In case you missed it Yodle’s First Annual Small Business Sentiment Survey last year found a mixed bag when it comes to work-life balance. As the below infographic indicates, 72% of SMB owners take at least two weeks of vacation per year. However, on the…
  • Five Simple Ways to Drive Customer Loyalty

    Adam Lovill
    7 Aug 2014 | 11:31 am
    As a Senior Client Services Manager at Yodle, I oversee several teams who support and service our clients. My experience at Yodle, along with my previous 15 years of sales/service experience, has helped shape my beliefs on what it takes to create loyal customers and what impact it can have on a business. Driving loyalty within a customer base is oftentimes over-engineered. There is a simpler solution: treat them like they are your Loyal Customers! Here are five tips on how to do that: Value the relationship, not the payment. When my wife and I bought our first home we weren’t sure what to…
  • Yodle Review of the Month: Property Inspector Testimonial

    Melissa Lachman
    30 Jul 2014 | 1:06 pm
    This month’s client success story highlights property inspector Bryon A. Parffrey from Houston, Texas. Bryon has been in business for about 30 years but had trouble reaching the right clientele. Before Yodle, Bryon tried radio advertising for about 10 years but found that it was costly with little return. After that he used an online service that didn’t yield any results – just expensive charges for clicks that didn’t pan out. After speaking with a Yodle sales rep Bryon felt that Yodle made business sense and decided to sign on. It’s been several months since he started with Yodle…
  • Three Questions with John Eckhart, Yodle’s Director of Software Engineering

    Melissa Lachman
    29 Jul 2014 | 7:21 am
    Simplifying online marketing for local businesses every day involves a lot of hardworking people. Yodle couldn’t do it without the individuals who solve and improve technical matters and create new and innovative tools to make marketing more efficient. Understanding the people who work here and what motivates them to help local businesses gives a better picture of Yodle as a company. I recently sat down with John Eckhart, Yodle’s Director of Software Engineering, and explored what exciting projects he’s working on and why he loves helping local businesses. Yodle: What does your role at…
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    Crenshaw Communications

  • You Need A PR Playlist!

    Marijane Funess
    21 Aug 2014 | 9:30 am
    You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a PR professional’s life. It’s all there: the highs of winning a piece of business or scoring an exclusive, and the lows of ending a client relationship or watching a competitor get the story that should have been yours. Feel free to download our choices and add favorites of your own.
  • 11 Blogging Tips For Busy Perfectionists

    Dorothy Crenshaw
    19 Aug 2014 | 6:48 am
    “I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone is, blogging has dipped a little since its heyday, and blogs aren’t quite the community hub that they once were. But as outlined in a previous post, “6 Reasons PR People Should Blog,” it has many personal and…
  • Making PR A Priority In The C-Suite

    Marijane Funess
    18 Aug 2014 | 8:26 am
    As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the chief executive. To successfully sell in a PR campaign,  all of the above should and can be addressed in a proposal. Find out what matters to leadership. Some simple sleuthing will help determine leadership’s…
  • Seven Useful PR Hacks

    Marijane Funess
    13 Aug 2014 | 12:07 pm
    “Hack” has meaning for many communications pros beyond those dedicated to technology PR. Sadly, the word also appears with “PR” in many negative contexts, but that’s not our goal here. In the spirit of its most positive connotation, we offer up some of our best PR hacks, or clever workarounds that beat standard formulas for solving problems or saving time. First, use the existing hacks. It helps to mine HARO, Profnet, Muckrack, and Sourceful. You can learn a lot about prospective media contacts with a little strategic sleuthing. As journalists post to the…
  • 7 Reasons Why PR Pros Should Blog (Updated)

    Dorothy Crenshaw
    12 Aug 2014 | 8:19 am
    For public relations professionals, blogging may be natural, but it isn’t always easy, particularly if you have a full-time job or are running a business. I love to write, feel reasonably confident in my blogging, and even held editorial positions early in my career (where all I did was write.) But even so, there are days when coughing up even a brief post feels like drudgery, and when my husband is my most loyal reader. So, why do it? Business blogging has changed fairly dramatically in the six short years since I started. It seems like everyone’s into content marketing, so…
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    Business 2 Community

  • How Content Marketers Are Bringing the Experience of Sporting Events to Your Fingertips

    Duncan Milne
    22 Aug 2014 | 12:30 pm
    As marketers, we’re used to seeing advertisers at sporting events like the World Cup and the U.S. Open. During the Super Bowl, TV ads are as much of an event as the game. But with the rise of second screens and live streaming, brands have the opportunity to be much more than a stagnant presence in a sports arena or multimillion-dollar TV spot. Meet three brands that have leveraged content for event-driven engagement, and find out why their strategy worked: During the World Cup, Adidas created the hashtag #allin. Overall, the sports brand saw 1.59 million mentions across all social media,…
  • A Journalist’s Guide to Fact Checking

    Laura Varley
    22 Aug 2014 | 12:00 pm
    One of the most important parts of editing is fact-checking. If you write something, and not everything in it ends up being totally accurate, people will notice and you will be called out on it. It’s an easy way to damage your reputation and stop readers from coming to your site. So, in order to prevent this, you need to learn how to fact-check. There’s far more to fact checking than just Googling something to double-check it’s right though, so here’s a journalist’s guide on how to verify your content is correct. Know what needs to be fact-checked When reading through and editing…
  • Improve Your SEO With 6 Simple Fundamentals

    Jonathan Long
    22 Aug 2014 | 12:00 pm
    There are always going to be individuals (and SEO agencies as well) constantly looking for the golden egg when it comes to top search rankings. There are always new theories and speculation, and while it is always good to be proactive and on top of the latest news, sometimes people overlook the simple fundamental principles of SEO. We are constantly auditing websites and over the past few months we have gathered our data and put together a list of six simple fundamentals that we found a shocking number of websites were lacking. There is not a single factor that will just shoot a website to…
  • CMOs Face A Major Dilemma (Infographic)

    Louis Foong
    22 Aug 2014 | 11:48 am
    How well do you understand the needs of your consumers? According to the infographic “CMOs Face A Major Dilemma” by Oracle Marketing Cloud, a small amount of CMOs (18%) have a cohesive understanding of their company’s consumer communications. Unfortunately, understanding the consumer experience is one of many problems CMOs face in their marketing tasks. With that, I invite you to analyze Oracle Marketing Cloud’s infographic, which specifies the key problems CMOs experience in their marketing campaigns. In addition, the infographic highlights suggestions for streamlining these…
  • Soldiers Reunited With Furry Friends From Overseas (Video)

    Hannah Brenzel
    22 Aug 2014 | 11:46 am
    When overseas, serving in Afghanistan, many soldiers end up with new best friends: local stray dogs and cats. Nowzad Dogs, a group founded by Formal Royal Marine Sergeant Pen Farthing, works to rehabilitate these dogs and cats and reunite them with soldiers in their home country. Pen Farthing has been named a CNN Hero. Take a look.
 
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    B2B Marketing Insider

  • What Is Content Marketing? And 9 More Content Marketing Questions Answered

    Michael Brenner
    20 Aug 2014 | 5:00 am
    In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story. So here is my attempt at answering those basic questions. Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. They should be able to define it. They…
  • 7 Content Marketing Lessons From Red Bull Media House

    Michael Brenner
    18 Aug 2014 | 6:38 am
    One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which claims to be the single largest source of leads, in the form of new card members for their small business group, I typically point to Red Bull who has taken the whole “brand as publisher” model to a whole new level. What makes Red Bull different? They have created a totally separate division of the company focused on making amazing content, Red Bull Media House, with the goal of becoming a profitable…
  • 7 Skills To Look For When Hiring A Content Marketing Strategist

    Michael Brenner
    30 Jul 2014 | 8:48 am
    Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. Once people move beyond the need for content strategy, one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?” So if you are…
  • 9 Keys To Brand Publishing Success

    Michael Brenner
    28 Jul 2014 | 5:30 am
    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. “The…
  • 12 Best Slideshares of 2014 (So Far)

    Michael Brenner
    23 Jul 2014 | 5:00 am
    Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities in content marketing, it looks like it might not be a huge secret any longer. I see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. Here are some of my top…
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    The Marketing Sutra of Alex Grechanowski

  • #ITeaTalks на ДОУ: Where Passion Meets Profession

    Alex Grechanowski
    19 Aug 2014 | 12:35 pm
    Я пришел в маркетинг технологических компаний в 2004 году. До этого работал на американские организации: IREX (доступ в Интернет) и American Councils (образование в США). Но до этого всего была эпоха тележурналистики – новости, спорт, еженедельная молодежная программа, кинофестивали и документальные фильмы. Иногда возникает желание уйти…
  • Developer Needed to Build a System for Transenter | Wroclaw, Poland

    Alex Grechanowski
    4 Aug 2014 | 2:45 am
    Pawel Walentynowicz, a friend of mine, is looking for a developer who can help his company called Transenter with building a system. It’s now for two weeks full-time, but they are going to develop other plugins shortly, so it would be an stable collaboration. Both is possible: relocation to Wroclaw (they pay for travel and give free housing for the whole period) or remotely. Important: they need to make decision this week. Solution for SDL Studio Skill Requirements ● C# (advanced) ● knowledge of Windows architecture and programming ● using REST APIs ● SDL Trados Studio…
  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: www.voog.com Tweet
  • Startup Mixology: A Book About Turning Your Ideas Into Action

    Alex Grechanowski
    27 Jun 2014 | 11:58 am
    “Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories – because the game is really a marathon.” ~ Gary Vaynerchuk Frank Gruber is an entrepreneur, new media journalist and investor. In 2006 he co-founded Tech Cocktail - a media company and events organization for startups, entrepreneurs, and technology enthusiasts offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune and…
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    Insivia Marketing + Web Design

  • How Lawyers & Law Firms Can Create A Great Bio Page

    insivia
    21 Aug 2014 | 6:29 am
    Derek shares how lawyers and law firms can create a bio page that draws in their target audience and takes that first step in building a positive relationship.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Ways Manufacturers Can Market Using Their Vendors

    insivia
    11 Aug 2014 | 1:52 pm
    There are a lot of different ways to market your company, but very few think to use resources like their vendors to do so. In this insight Andy describes three different ways manufacturers can benefit from using their vendors with different marketing initiatives. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 5 Simple Steps for Lawyers: Setting Up Your LinkedIn Profile

    insivia
    23 Jul 2014 | 9:26 am
    Linkedin has become the go-to directory for services– and can help your legal practice in two major ways: ValidationAt the very least, a LinkedIn profile has become the modern equivalent of your online resume. This platform allows potential clients, current clients, and colleagues to easily validate your credentials and areas of practice.   New BusinessWhen used correctly, LinkedIn can also be leveraged as a tool to identify and connect with new clients that you otherwise would not have been able to reach in-person. It’s free, it’s growing, and your next client is already searching…
  • Marketing for Manufacturers: Wire-net Presentation

    insivia
    10 Jul 2014 | 8:57 am
    Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? Have Andy Halko speak to your organization.
  • Homepages vs. Landing Pages

    insivia
    18 Jun 2014 | 2:27 am
    You may have heard the term “landing page” page before and wondered how it’s any different from your websites home page. The two are actually quite different and have their own unique way of converting your visitors. A homepage is the entrance to your website – a portal to the rest of your site with the goal of exploring it. It’s usually visited by those who have a direct link to your website. Most of the time the visitors already know you or have done business with you. Your homepage has navigation to other parts of your site such as blogs, products, services, resources, etc.
 
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    Value Acceleration

  • The Power of Focus

    valueacceleration
    19 Aug 2014 | 7:49 am
    I have written several posts on the power of focus. (Just use the category tab on the right to find them.) My friend and professor David R. Palmer always said, “There is no company that cannot improve its results, by narrowing its focus.” This is true of large companies and small ones. P&G, which I noted was reorganizing its marketing back to the 1950s, has also decided to drop more than half of its brands to narrow its focus to improve its results. If you want to improve your results, narrow your focus. Mitch
  • Process Observations on Cab Lines

    valueacceleration
    14 Aug 2014 | 7:48 am
    Some airports in the US have long cab lines. Las Vegas and JFK come to mind. In Las Vegas the line exists simply because so many people fly in and need cabs that the capacity to fill them is the constraint. The same is true at JFK. Turns out Newark, NJ (EWR) also has a cab line but for a different reason. In Las Vegas, the goal of the cab dispatcher is to get people into cabs as fast as possible so visitors are not frustrated by the wait and to get visitors to their hotels so they can start stimulating the Vegas economy. In JFK I’m not sure the goal is to minimize frustration, but they…
  • How Can You Call Yourself A CMO If This Is True?

    valueacceleration
    12 Aug 2014 | 7:27 am
    The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). People who hold the position often state that the position gets no respect and up until recently the average tenure of the CMO was less than two years. (I have written several posts about the CMO and you can read them by using the CMO category if you are so inclined.) I am however, always amazed at what others write about CMOs in all seriousness. The latest is an article entitled “Customer Service Is Your…
  • Pricing for Profit

    valueacceleration
    5 Aug 2014 | 7:26 am
    Substantial research and evidence exists to show that people are irrational about prices … and predictably irrational. Another study, this time in the hospitality industry, demonstrates this fact. Cornell University did a research study on menu pricing in restaurants. The key findings of the study include: “The researchers cite a case where the names of restaurant menu items were changed to make them more exotic: The seafood filet, for example, became “succulent Italian seafood filet,” and red beans and rice became “Cajun red beans and rice.” Sales of these renamed items…
  • Now P&G Reorganizes … Back to the 1950s

    valueacceleration
    29 Jul 2014 | 7:18 am
    Several years ago we noted that the 1950s definition of Marketing was mostly in alignment with how we see Marketing; and that what has happened over the intervening years has in fact diminished the role of Marketing to one of marketing communications … mostly. Proctor and Gamble (P&G) announced a return to a 1950s Brand Management structure and the elimination of the “marketing” titles. They are not eliminating Marketing, just the marketing titles. If one looks carefully at the responsibilities of the “new” Brand Management function, one can easily see a…
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    ViperChill

  • Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

    Glen
    29 Jul 2014 | 3:43 am
    Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’…
  • SquareSpace vs Wix (and Everyone Else): When Paid Links Work

    Glen
    23 Jul 2014 | 5:37 am
    It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works. Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your…
  • How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)

    Glen
    21 Jul 2014 | 2:51 am
    When I first started out with SEO I was determined to be as “whitehat” as possible. I wouldn’t do anything to potentially risk my site being penalised by Google. In fact, after just one year of running this website I had the opportunity to get a link from Matt Cutts, Google’s head of web spam. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me. I had nothing to hide and told him as such. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a…
  • How to Build a Billion Dollar SEO Empire

    Glen
    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
  • Dr. Houzz Reveals a Widget-Flawed Google Algorithm

    Glen
    7 Apr 2014 | 10:28 pm
    On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because…
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    Marsdorian.com

  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    MarsDorian
    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
  • 8 trends that will drastically change your future (digital) life

    MarsDorian
    4 Dec 2013 | 12:51 pm
    hello fellow creative crusader and time traveler The end of the year is nigh, which is a perfect opportunity to write about the future, heh. I believe that if you want to stay relevant in your online biz, you should anticipate the future to see where the puck may go. It will open your mind for new possibilities and remind you to adapt to, or better, anticipate changes. I’ve written a prediction post about the blogpost in 2020, and I’m now doing the same for our online world. Whether or not you’re ready for the future, the future is ready for you. Here are my 8 predictions for the next…
 
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    IttyBiz

  • What To Put On Your Contact Page: 6 Unbreakable Rules to Avoid Certain Death

    Naomi Dunford
    21 Aug 2014 | 9:45 pm
    The Contact page seems like such a simple little thing, doesn’t it? You wouldn’t think that certain death was even a possibility. Well! Aren’t you glad you read IttyBiz? Let’s discuss. We’ll start with the basics. Do you have a website? If so, does it have a Contact page? If so, please go to your Contact page now and read it. Go. Now. This will wait. The internet lasts forever. I will quietly hum in your absence. Ok. You’re back. Good. Now, I want you to think of the most exciting person or entity that could ever visit your website. Perhaps it’s the…
  • 13 Lessons on Unschooling and Running A Business

    Naomi Dunford
    19 Aug 2014 | 9:29 pm
    For the beautiful Ali Luke, who requested a post about unschooling while running a business. If we’ve never met, and you got here because some lovely unschooler forwarded this to you, hello, and welcome! I’m Naomi, one half of Naomi-and-Dave. I’ve been running IttyBiz since 2006, and we’re unschoolers. The boys - Jack and Michael – are 7 and 15. So. Unschooling and business. Here’s what I’ve learned so far. 1. Embrace multitasking. There is a lot of advice out there saying that when you multitask, you’re less productive. I would agree with that.
  • 4 Steps That Stop Your Brain From Hijacking Your Goals

    Naomi Dunford
    18 Aug 2014 | 8:52 pm
    In our summer business planning class, we ask people to select an Area of Devotion – like lead generation, or building up a back catalog, or improving conversion rates – and then set a goal for that area. Then we ask, “What does success look like for this goal at the end of six months?” The reason we ask this question is because we want them to come up with a specific goalpost that will feel satisfying to reach. It’s like when you’re cleaning up for company to come over – if you don’t know what “success” looks like, then you’ll never…
  • How To (Honestly) Love Your Customers

    Naomi Dunford
    13 Aug 2014 | 5:58 pm
    We’re bringing back some old favorites by request. If there’s anything you’d like to see us run again, please get in touch. This one is for Jenny. Originally published December 7, 2009 as Crushed Hopes and Spicy Chicken. I’m not a big cook. I’m not a cook at all, really. I didn’t cook before I started IttyBiz and I sure as hell don’t cook now. My husband and I eat out a lot, and if we’re not actually eating in a restaurant, somebody’s going for takeout. One day, we were having one of those not-really-an-argument arguments, the kind you’ll often see in…
  • How To Ask For Feedback… And Get A Decent Answer

    Naomi Dunford
    12 Aug 2014 | 9:13 pm
    I was in a conversation on Facebook recently with a woman I’ve known for a long time. This lovely lady has a new venture she’s working very hard on, and she’s wondering if she can send it over to get my feedback. (Incidentally, IttyBiz is on Facebook! Please come and click Like and validate our existence! Ahem. This was done for many reasons, most prominent among them that my mother and my kids have been nagging me for years. You’ll be happy to know that now IttyBiz is on Facebook, they have moved on to nagging me about Pinterest and YouTube, respectively. I believe…
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    The Online Community Guide

  • Stealing Ideas From Other Online Communities

    Richard Millington
    21 Aug 2014 | 11:30 pm
    You should borrow as many ideas event, discussion, and content ideas from successful communities as you can. A few examples of these. Visit 5 communities of the same type (place, practice, interest, action, circumstance). It doesn't matter if they're in your topic. Click on the general category of discussions. List the discussion by the number of views/replies. Make a list of great discussion ideas.  Take the StudentDoctor site below: Some of these are too specific to student doctors. But we can certainly see discussions "If you could do it over again would you?",…
  • How Companies Should Participate In Communities

    Richard Millington
    20 Aug 2014 | 11:30 pm
    I remember drafting this 3.5 years ago.  Every rule still stands. Respond to discussions about the brand. Most communities have a search feature. Use this to figure out what people are saying about the brand and respond appropriately. If you can’t respond to a complaint directly, ask the member how they would like it to be resolved. Participate in debates not connected to your products/services. This is easy, safe, territory and establishes your credibility as a serious participant in the community. Make friends. Be genuine members of the community. Make friends with…
  • Finding Interesting Stories About Members

    Richard Millington
    19 Aug 2014 | 11:30 pm
    Following from yesterday. It's hard to find interesting stories about your members. If you're having a slow day, here are a few tips: 1) Ask 5 members what they think about a topical issue, publish the results in an article. 2) Research your member's LinkedIn profiles. Look for anything that makes an interesting story. One CommunityGeek member went from an account executive to a director of community within 18 months. That sounds like an interesting story. Another did a community of practice for Enron. It's not hard to dig up interesting stories. 3) Take news from…
  • Looking For News About The Community Space?

    Richard Millington
    18 Aug 2014 | 11:30 pm
    Many of you know this already. If you're looking for news about the community space, try the news page of CommunityGeek.  It's devoid of fluff and opinion posts. We have enough of both. It's purely a place to get news about what's happening in the community space.  Try it: https://communitygeek.com/news. On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them? http://sprint.feverbee.com
  • Persuade Members They Can Make Unique Contributions

    Richard Millington
    17 Aug 2014 | 11:30 pm
    Here's the most persuasive tip I know to getting a member to participate.  Persuade the member that their unique skills, experience, and expertise, can be useful to the community.  If you can convince each member of that, you will find the majority of them participate.  You can't automate this. It goes deeper. It means having volunteers who do some research on new members, tell them what skills, experience, and expertise would be useful. Then guide the member to a place where they can put those assets to work.  On October 29th to 30th, the world's top 250…
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    About Leads

  • AdWords Search Queries: Changes Coming in September

    Kevin Rivera
    19 Aug 2014 | 12:09 pm
    Google is rolling out a major change to keyword matching in AdWords next month and there is nothing you can do to stop it. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead. Forever. But do not fear AdWords Gurus; this will more than likely have a positive effect on your campaigns – if you notice a change at all. “Include Close Variants” is the default keyword matching option setting in AdWords, and most advertisers have been taking advantage of close variants…
  • Announcing: The Best Work Life Balance Blogs of 2014

    Sylvia Rosen
    12 Aug 2014 | 8:51 am
    Not to be a “Debby Downer” but…. Summer is almost over and 2014 is past the halfway mark. How are your New Year’s resolutions going? Have you been making it to the gym three times a week? Have you learned how to cook? Did you take that family vacation to Aruba? If your immediate reaction to these questions is, “I wish…but work always gets in the way” – never fear because the latest Best of BuyerZone edition is here! The Best Work Life Balance Blogs of 2014 In this edition, we highlight ten work-life balance blogs that can help you take control of your life…
  • BuyerZone on the road!

    Jeff Gordon
    31 Jul 2014 | 4:00 am
    The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our existing partnership! Here are the details: Affiliate Summit East Booth 212 August 11-12, 2014 Marriott Marquis New York, New York LeadsCon East Booth 411 August 14-15, 2014 Marriott Marquis New York, New York If you’ll be attending either show, please stop by our booth – we’d love to…
  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Dana Berardi
    10 Jul 2014 | 6:42 am
      As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to…
  • Tailoring Persona Research for a B2B Content Strategy

    Dylan Mazeika
    30 Jun 2014 | 7:05 am
    Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming your content strategy? Leave them in the comment section below. Catch more of our helpful tips on SlideShare: Slideshare.net/BuyerZone The post Tailoring Persona Research for a B2B Content Strategy appeared first on About Leads.
 
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    Personal Branding TV

  • Dorie Clark Interview – Reach Personal Branding Interview Series

    reachproducer
    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Click the microphone to download the audio replay >>> Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This interview is sponsored by: Harvard Business Review and Forbes…
  • Executives – Create Your Video Bio

    Regina
    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    reachproducer
    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
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    newInternetOrder.com

  • 3300+ Words Worth of Non-Obvious Marketing Tactics That Work

    Karol K.
    8 Aug 2014 | 5:14 am
    Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1Promote it on Facebook. Step #2Try Google AdWords. Step #3Build an email list! Step #4Interact with people through blog comments. Step #5Post on forums and link back to your site. Okay okay, just kidding. These – and similar ideas – have truly been beaten down to death on the web as it is. Really, how much Facebook marketing advice does the world need? But I digress, so let’s get back on track!   … scroll down for 14 non-obvious…
  • 1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

    Karol K.
    29 Apr 2014 | 12:24 pm
    I need to confess something to you. Remember the big comparison feature I did on the top productivity / to-do tools out there? Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever. So yeah, pretty offline. Actually as offline as it can get. But why?   The superiority of paper Quite randomly, I stumbled upon this video by Neville from AppSumo -» His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve…
  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
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    Digital Gossips by Munaz

  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
 
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    BlogNotions - Marketers

  • 6 Factors That Influence People To Say Yes [infographic]

    Francisco Perez
    22 Aug 2014 | 5:03 am
    In the marketing world, and business in general, persuading potential customers to buy your product or service is vital. There are many tricks and tips people have built up over the years to aid with marketing but wouldn’t it be great to have a strategy on how to influence and persuade potential customers that is backed by science? Researchers have been studying what influences us to say yes for over 60 years. An expert in the field, Dr. Robert Cialdini, has come up with what he believes to be the definitive factors that influence people to say yes. There are 6 universal factors…
  • It’s All About the People: A Review of “Never Be Closing”

    Dan McDade
    21 Aug 2014 | 5:30 am
    If you haven’t already noticed, I like to read quite a bit. Quite a lot, I should say. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself. Initially I did not care much for the title, much less the sub-heading, as I suspect the number of people motivated by “screwing their clients” is hardly anything to write home about. So, while I started the book with a lot of skepticism, to my surprise, I actually ended up really liking it. Now, with that…
  • Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:

    Dan McDade
    19 Aug 2014 | 6:17 am
    Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Should CMOs feel confident that these leads from marketing automation are ready for…
  • Perfect Facebook Post, Link Echoes, Yahoo Stores, Speedlink 34:2014

    Francisco Perez
    16 Aug 2014 | 3:28 pm
    Hi everyone, hope you all had a great and productive week! One of the most noteworthy news this week was that of Google’s Adwords exact match change. However, and since most of you probably don’t use it much, I will skip that one and go to the perfect Facebook post. If however you are interested to know more about that Adwords upcoming change, then read this article here. The Perfect Facebook Post TrackMaven analyzed over 1.5 Million posts from nearly 6,000 brand Pages and created The Marketing Maven’s Guide to Facebook. With organic reach declining like many have been…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public . And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare…
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    Resource Nation Small Business Articles & Advice

  • Should I Accept Mobile Card Payments?

    Ashtyn Douglas
    12 Aug 2014 | 5:00 am
    You do much of your business on the go. Maybe you’re a vendor at the local farmer’s market, or a musician who sells CDs after a show. Maybe you’re a taxi driver or a house cleaner and want to speed up transactions and give customers more ways to pay. The Benefits of Mobile Payments Whatever industry you’re in, mobile payments offer plenty of perks to help you boost your business. They increase sales, since you’re no longer limited to cash or checks. They streamline transactions, which is important if you’re trying to sell CDs to a mob of rabid fans. They also help you reach new…
  • What is an ACH Bank Transfer, and Other Common Small Business Commerce Questions

    Guest Author
    5 Aug 2014 | 5:00 am
    ACH. Payment gateway. Chargeback. If you’re new to accepting credit cards for your business, or on the cusp of deciding to do so, you might feel overwhelmed by these foreign terminologies. You probably want answers to questions so you can accept credit cards confidently, without any surprises by unrecognized fees on your monthly statement. So let’s look at some of the questions you may have about your merchant card processing and clear up the fog. What is a Chargeback? If a customer goes to his credit card company and says that you didn’t deliver what you were supposed to in the…
  • 5 Most Common Misconceptions Small Businesses Have About SEO

    Guest Author
    29 Jul 2014 | 5:00 am
    SEO best practices change faster and more often than models at a fashion show. As a result, it’s difficult for small business owners to keep their SEO programs on track, and dangerous not to. At best, SEO campaigns based on misconceptions yield no results; at worst, they produce negative results – i.e., lowering organic search visibility. Here are five of the most common SEO misconceptions. Misconception #1: Rankings Matter Rankings used to matter a lot. Now they don’t. Among the reasons: Organic search results vary depending on the location of the user. Organic search results vary…
  • Upcoming Travel? 5 Tips to Get Work Done While on the Road

    Megan Totka
    22 Jul 2014 | 5:00 am
    If your job requires you to travel, you probably know how challenging it is to get much accomplished between boarding flights, attending conferences and meetings and getting much-needed sleep. The hassle of traveling combined with work stress can make business trips very taxing. Recent research from the CWT Travel Solutions Group tells us that an employee traveling for work can lose up to 6.9 hours on a trip due to stress (Tweet This). To better manage your email and workload so your return to the office isn’t too overwhelming, take a look at these five tips. Be Realistic When it comes to…
  • Boom or Bust: Keeping One Step Ahead In The World of Retail

    Guest Author
    15 Jul 2014 | 5:00 am
    You need an edge in business. Most of the time, you’re flying blind. You wonder how it is that everyone around you is doing so well while you feel like you’re on shaky ground. The truth is that your competitors aren’t really all that well off either. They’re just keeping up appearances. Here’s how to ditch the status quo, stay one step ahead, and actually be confident in your company. Establish a Killer Email Marketing System You have to step up your marketing game. Most companies that are successful use a sophisticated system to send out weekly or monthly reminder emails, but…
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    The Digital Letter

  • Expedia Morphs Itself Into A Travel Data Platform, With New Cross-Device Apps And Planning Tools

    Ken Yeung
    15 Aug 2014 | 12:01 am
    In the days before the age of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, there existed three dominant forces: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn“, a startup that has reached the $10 billion valuation amount. But even with all of these best of breed type services, these legacy travel websites have persevered. Take Expedia for example — the company on Thursday announced the launch of a…
  • Flipboard Makes Moves To Cast The Spotlight On Its Magazine Creators

    Ken Yeung
    14 Aug 2014 | 1:00 pm
    At last night’s #ReadWriteMix event at Say Media’s office, Flipboard CEO Mike McCue was in the proverbial hot seat with technology publication ReadWrite’s Editor-in-Chief Owen Thomas. The topic of the conversation centered around the future of the media industry. But unlike previous editions, it didn’t center around Flipboard’s unbundling of its app, nor about its entry into the wearable market, or even about payments and bitcoins. To be clear, none of those things are actually true. However, what was made apparent at the event was Flipboard’s intentions to…
  • 62% of Consumers Prefer Facebook Over Pinterest & Twitter As Their Social Commerce Channel

    Ken Yeung
    12 Aug 2014 | 6:00 am
    In the world of social, all the platforms are looking to one-up each other and show that it’s possible to monetize their service. Lately, that has evolved beyond simple advertising. And it’s apparent what you’re seeing now — earlier this month, it was said that there were signs Twitter would soon unveil its own shopping service, something that had been powered through third-party services previously, like Chirpify and Ribbon. There were more clues to Twitter’s social commerce move when the communication service acquired CardSpring in July. Other social networks…
  • ‘Startup Mixology’ Is A Handy, Quick Guide With The Recipe On How To Be A Winning Entrepreneur

    Ken Yeung
    27 Jul 2014 | 7:18 pm
    It goes without saying that Silicon Valley is home to thousands, if not millions, of entrepreneurs, all chomping at the bit to create the next big thing, whether it be in hardware or software-based. However, being an entrepreneur is certainly easier said than done. Yes, you can begin by simply moving forward with your idea, but what if you have questions about fundraising, scaling, hiring, firing, marketing, or even shutting down the business? Instead of scouring the Internet or attending numerous startup-focused events, the best place would be to look at a new book entitled Startup Mixology:…
  • Square’s $5 Billion Gamble To Change The Commerce World

    Ken Yeung
    18 Jul 2014 | 12:39 pm
    “And how will you be paying for these?” This is a question that some of us may remember being asked when buying groceries, clothes, or other goods and services. The marketplace has become congested with numerous ways for someone to pay for things. There’s the time honored tradition of using cash, or perhaps by writing a check. Let’s not forget about the money order or using a debit or credit card. Now, mainstream adoption of the Internet and smartphones has opened the doors for the likes of PayPal, Square, Stripe, Google, Amazon, Shopify, Isis, and Dwolla, among a…
 
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    David Horne

  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song … Read more → The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800′s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
  • Ego: The Most Expensive Thing You Own

    David Horne
    27 Mar 2014 | 8:20 pm
    “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small … Read more → The post Ego: The Most Expensive Thing You Own appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Web Design: Tools of the Trade

    KirstenOLoughlin
    21 Aug 2014 | 7:21 am
    The day is swiftly approaching. The day when designers will no longer create layouts for interactive experiences in Photoshop. No more extensive layer sets. No more cutting JPEG, after JPEG, after JPEG four times over for every review. This has been a heated topic over the past year or so among our user experience strategy team, and many a designer mulls over the mere thought of a web design world without Photoshop with serious trepidation. “How will I get sign off from a client before I send it off to that very expensive, no-turning-back development cycle?!” “How will I…
  • How To Burn Through Your Workload Without Burning Out

    kevinking
    7 Aug 2014 | 6:00 am
    It’s Monday morning, and I’ve just settled into my desk from a nice, relaxing weekend. As I take my first (or fiftieth) sip of coffee and glance at my inbox, I quickly realize the daunting amount of work I already have lined up. My first sip of coffee almost spews out of my mouth like liquid hot magma from a 1000-year-old volcanic eruption. Oh, and I have a blog post due by noon. As a pixel pusher at a creative design agency, the thought of having to put more than five words together makes that sip of coffee (I decided to swallow) scream through my digestive tract faster than Jimmie…
  • Data-Powered Design: Uncover Conversion Opportunities

    Sean Doggendorf
    31 Jul 2014 | 1:46 pm
    Would this button be more effective if it was bigger? How will using this font influence user behavior? Why aren’t people clicking this link? Basically, how do you choose what to include on your site? One way to solve this dilemma is to use data (a.k.a. facts) to guide design decisions. If you have an analytics platform installed (e.g. Google Analytics), there’s a wealth of usage information readily available about the visitors to your site…for free! Monitoring the average time on page, bounce rate, number of click events, pages viewed, and so on can unveil valuable opportunities…
  • Making It Work: Approaching New Accounts With Fresh Ideas

    Jen Fischer
    24 Jul 2014 | 6:34 am
    As a recent hire at a full-service advertising agency, the standard new girl jitters apply twofold. Not only am I getting accustomed to the new people, culture, hours, office dogs and the willpower needed to avoid copious amounts of snacks, I’m working to know new brands as well. As much as your creative coworkers can help you work out a sparkling piece of copy or brilliant design, the tone and character of a strong brand can inform and sharpen your work. I’ve found that getting to know what you’re working with—along with who—creates more opportunities to do outstanding work. Though…
  • Don’t Sell Yourself Short: How to Sell an Idea

    Lauren Runge
    17 Jul 2014 | 6:30 am
    Whether you work for a full-service advertising agency or just recently had to encourage your friends to try out a new bar or restaurant in town, chances are you’ve had to pitch (that’s ad-speak for sell) something. In the advertising world, we do it almost every day. We love new and big ideas and have to sell how activations like a new campaign, experiential event marketing execution or social media strategy work for a brand to achieve its business goals. While a charming and persuasive personality can make some people natural sellers, here are a few tips that can help those who are new…
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    PropelGrowth

  • Can Buyer Personas Ruin Content Marketing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    19 Aug 2014 | 10:21 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A couple weeks ago, Tom Webster published a blog, How Buyer Personas Could Ruin Your Content Marketing. In his article (which is a companion to a podcast he recorded with Mark Schaefer, he argues that a content strategy should be focused on attracting the right audience, which he differentiates from prospective buyers. According to Tom, buyer personas are only relevant in late stage marketing, so focusing your content on personas automatically makes it brand-centric instead of audience-centric. I have a lot…
  • Content Marketing to Build Advocacy in Financial Services

    trendspotters@propelgrowth.com (Phil Donaldson)
    5 Aug 2014 | 3:30 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A few weeks ago, I blogged about a recent study on how financial institutions buy technology. The study interviewed key senior-level buyers at financial institutions with more than 25,000 employees who recently made large technology investments. According to the study, 52% of these institutions have more than 10 people involved in the purchases process, and 31% said buying committees include more than 20 people!  The blog post talks about how to use content marketing to target financial institutions.
  • B2B Lead Conversion Rates – Tracking the Right KPIs

    trendspotters@propelgrowth.com (Phil Donaldson)
    9 Jul 2014 | 12:28 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). It’s easy for B2B marketers to get excited about the wrong metrics when setting goals for B2B lead conversion rates. But what are the most important metrics to track? How do you know if your programs are succeeding? For example, we might be thrilled at big volume spikes in website traffic, sharply increased lead conversion rates on offers, and large subscriber audiences on our blogs. We track activity and conversion analytics like views, unique visits, email opens and click through rates, subscriber growth…
  • How Do You Measure the ROI of Content Marketing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    2 Jul 2014 | 1:48 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). “It doesn’t really matter what it costs, as long as we know we will get an ROI from the content marketing investment,” a CEO of a financial technology firm recently told me during a sales call. And isn’t that the truth? The value of a content marketing program should always outweigh its cost. Over the long term, your cost per sales opportunity and cost of sale should decline as your content program begins to produce results. But this takes time. Here’s how long it took to get an ROI from our…
  • How Financial Institutions Buy Technology

    trendspotters@propelgrowth.com (Phil Donaldson)
    26 Jun 2014 | 12:17 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). As a content marketer serving the financial services industry, I read a lot of research studies designed to uncover the effective B2B marketing trends. But almost all of them target horizontally. If they include a financial services segment, it’s unclear what kinds of companies are included. It could include everything from bookkeeping services to payment processors to investment banks. The research is rarely directly relevant to the capital markets segment of the financial services industry. Research on…
 
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    Diamond Website Conversion » Blog

  • Average Session Duration – What is it and Why Bloggers Should Care

    Marty Diamond
    21 Aug 2014 | 12:02 pm
    In Google Analytics, one of the statistics measures is average session duration. In simple terms, this is the amount of the time that a person spends on your website. This article will help you understand average session duration and if you’re a blogger, perhaps persuade you to take a better look into this piece of information. As an extra goodie, there will be a few brief tips to hopefully get those visitors to stay longer. Average Session Duration – What is it and Why Bloggers Should Care As mentioned before, the average session duration is the average time of all the time spent…
  • Getting a Handle on Site Speed

    Marty Diamond
    1 Aug 2014 | 1:35 am
    One of my greatest challenges has been to convince clients that they have a slow loading site AND that a slow loading website reduces the number of sales or leads they can expect to get. I’ve shown them the pretty waterfall charts that show that their site loads in 6.7 seconds – only to have their eyes glaze over. I touch on it when we’re reviewing their Google Analytics and pointed out that page load times are now part of Google’s search algorythm – and still no response. Then I discovered a secret weapon….the video of a site loading from webpagetest.org. There is nothing like…
  • Understanding Google Webmaster Tools

    Marty Diamond
    10 Jul 2014 | 10:13 am
    As much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website. This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools. Understanding Google Webmaster Tools As mentioned…
  • What Do You Do After You First Apply Google Anayltics to Your Website?

    Marty Diamond
    15 Jun 2014 | 10:13 pm
    When you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use. So… What Do You Do After You First Apply Google Anayltics to Your Website? The majority of users may look in on their stats once a day or once a week. Google Analytics provides quite a bit of…
  • Does Alexa Rank Really Matter?

    Marty Diamond
    4 Jun 2014 | 10:20 pm
    Alexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to? This article will answer those questions. Does Alexa Rank Really Matter? The biggest thing is the give you an idea about Alexa in order to understand them. What is Alexa? Alexa.com started off with the purpose to give users website analytics tools for website owners to determine several things: Amount of Traffic Bounce Rate…
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    The Effective Marketer

  • What Marketing Org Charts Tell You About The Business

    Daniel Kuperman
    10 Aug 2014 | 9:27 pm
    Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. Although it seems that for certain departments the org chart doesn’t vary much (take finance, sales, even engineering), for Marketing departments the org chart can be all over the place. Marketing is probably an area that changes more…
  • Marketers Need to Get Their Stories Straight

    Daniel Kuperman
    9 Apr 2014 | 1:13 pm
    As marketing professionals we all know the importance of storytelling, and with the current hyper-focus on all things content marketing, being able to tell stories is not just a requirement for modern marketers,  but is magnified by the different ways in which your stories can be disseminated. The interesting thing is that according to a recent survey by the Content Marketing Institute (B2B Content Marketing – 2014 Benchmarks, Budgets, and Trends–North America), although 93% of B2B marketers report using content marketing as part of their marketing strategy, only 42% of B2B…
  • Best Practices for Webinar Landing Pages

    Daniel Kuperman
    27 Jan 2014 | 9:00 am
    Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization…
  • 2013 B2B Content Marketing Awards

    Daniel Kuperman
    19 Nov 2013 | 8:30 am
    In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Yes, for you to be considered you have to submit (or your agency submit for you) a nomination form which means not all companies that have great content are actually considered but it is nevertheless an interesting lineup of companies and content assets they produced. It is worth going down the list to get some inspiration for your own content marketing efforts. I’ve summarized below the list for you: 2013 Content Marketing Awards Category:…
  • A Content Framework for Sales Enablement

    Daniel Kuperman
    11 Sep 2013 | 9:08 am
    With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? Although not as glamorous, internal content like sales enablement materials are an important component of making sure all that…
 
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    DR4WARD

  • How Do You Create A Search Engine Optimization #SEO and Social Media Marketing Content Strategy? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Aug 2014 | 5:52 am
    How Do You Create A Search Engine Optimization #SEO and Social Media Marketing Content Strategy? #Infographic Source: Volusion Source: Elliance. Sources: Statista. Source: NetLine. via TNW. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing…
  • What Are 64 Branding Strategies and Tactics For Google+? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Aug 2014 | 5:25 am
    What Are 64 Branding Strategies and Tactics For Google+? #Infographic Created by Social Media Online Classes. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and …
  • What Are 5 Tips To Increase Your Instagram Engagement? #Infographic

    Dr. William J. Ward aka DR4WARD
    22 Aug 2014 | 5:14 am
    What Are 5 Tips To Increase Your Instagram Engagement? #Infographic QuickSprout Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it"…
  • What Are 6 Components You Need For Successful B2B Online Marketing And Social Selling? #Infographic

    Dr. William J. Ward aka DR4WARD
    21 Aug 2014 | 5:30 am
    What Are 6 Components You Need For Successful B2B Online Marketing And Social Selling? #Infographic Plus 9 Bonus Social Selling Resources: How Does The Social Media Funnel Help Move People Through The Sales Purchase Funnel? #Infographic How Do Social Media Influence Consumers' Purchasing Decisions? #infographic What Is The Content Matrix And How Can It Help You Decide What Type Of Content To Create When? #infographic How Does Online Content Shape The Consumer Experience In The Sales Funnel? #chart What Type Of Digital Content Do You Need For The Different Stages Of The Purchasing Funnel?
  • How Do Consumers' Eyes Track And Move On A Website? #Infographic

    Dr. William J. Ward aka DR4WARD
    21 Aug 2014 | 5:09 am
    How Do Consumers' Eyes Track And Move On A Website? #Infographic Crazyegg and SingleGrain Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
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    Darren | Slaughter

  • Is There Still Advertising Value in the Yellow Pages?

    Gina Scarpa
    31 Jul 2014 | 6:16 am
    In the days before Google, if you wanted to order a pizza or call a plumber, you needed to find someone to do so via the Yellow Pages. Ah, that giant yellow book that weighs a ton and is chock full of local businesses. With no way to narrow the search and with the increased dependency on internet search, is there still value for contractors in advertising in the Yellow Pages? The answer to that is yes… for most contractors. Some of the benefits of advertising in the Yellow Pages are that they’re extremely targeted to your service area and often stay within the home for a long…
  • The Trouble With Contractor Websites

    Darren
    16 Jul 2014 | 4:02 am
    One of the new catch words or catchphrases I get asked all the time is are our websites responsive. And the answer has been yes, in fact all of the websites for the last three have been responsive. Not sure what responsive means? Responsive means your website will look great on an iPhone or Android or an iPad or some type of other tablet as well as on a traditional desktop or laptop. Your website needs to do this… What I often find during one of my website reviews is that the site isn’t cross-browser compatible. And right about now you are saying to yourself, “what the hell…
  • Contractor Website Ideas: What Did You Hire Your Site to Do?

    Darren
    14 Jul 2014 | 5:57 am
    UPDATE: This was yesterday’s newsletter to my subscribers. There are only 3 slots left. If you aren’t subscribed to my newsletter, you can subscribe by clicking here. I want to start off this post with a story about my dad. My Dad came from a little village in Abruzzo Italy during World War II. In Italy he apprenticed for an ornamental ironsmith and was taught how to craft some of the most beautiful railings, chandeliers, candelabras and other ornamental iron work you could imagine. He was good at his job and had the scars to prove it (he lost his index finger on a 2,000 pound…
  • Social Media Marketing Tip For Contractors: Social Selling Isn’t Just Ads

    Gina Scarpa
    9 Jul 2014 | 3:49 am
    What is “Social Selling”? Social selling is a new term being thrown around by online marketers and advertisers, but what does it really mean? Social refers to social networks such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Social selling, however, is much more than just using these platforms to advertise your business, services, and products. It’s the process of using these extremely powerful tools to listen, engage, collaborate, and build relationships with a vast online customer base. Simply saying that your product is preferred over its competitors or that…
  • Contractor Marketing Plan: You MUST Sell Through Your Monthly Capacity Or Else!

    Darren
    7 Jul 2014 | 3:53 am
    I hope you and yours had a spectacular 4th of July with lots of fireworks and barbecues. It’s Monday morning and time to strap on the tool belt and hunker down for another hard week. Before you do, I want you to play a little math game with me that I use with clients before your proposal or estimate. I know, everyone hates math, but this one can REALLY help you! OK, here’s how it goes: 1. I want you to total the number of jobs you can do a month. Let’s say you are a remodeler, I want you to sit down and write down how many kitchens you can do a month, then on a separate line…
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    Webolutions

  • September is World Cheese Tour

    Cindy McGovern
    22 Aug 2014 | 10:33 am
                          When you come in to Webolutions for a meeting during the month of September, you will be offered a tasting of different cheeses from around the world.  The September Guest Menu is chock full of delicious cheeses.  We also offer French Press Coffee, Lattes, and Espressos served hot or cold, depending on your preference.   Tasting Menu for First Half of September Gruyere Toasted French Bread Bites Served with French Press Coffee Italian Pesto, Sun dried Tomatoes & Neufchatel... Read More
  • Webolutions Conducts Internet Marketing for Run the ‘Rocks 5K

    Mike Hanbery
    21 Aug 2014 | 2:52 pm
    Denver marketing agency Webolutions has been selected to create and implement an Internet marketing strategy for the American Lung Association in Colorado’s 2014 Run the ‘Rocks 5K. The annual Run the ‘Rocks 5K is the only 5K at Denver’s landmark Red Rocks Amphitheater. The solution integrates a mosaic of tactics to provide maximum exposure with a limited budget. Webolutions has also been named the first-ever Inspirational Sponsor for the event. Client Name: American Lung Association in Colorado Project Type:  Internet marketing strategy and implementation Client…
  • Current Marketing Trends – Creating a Marketing-Driven Business

    John Vachalek
    18 Aug 2014 | 2:29 pm
    In days gone by, companies would develop their products and services solely based on the ideas and notions of their in-house technical experts. Operational and customer service procedures would be established based on the technical expertise of internal teams, using the best practices of the day. However, today successful organizations look to their clients and customers for direction in all these areas. In a marketing-driven business, all offerings, systems and operational procedures are developed around the needs, wants and lifestyles of the customer. Never before have your customer been…
  • Social Media Marketing Group on Hiring & Getting Hired

    Carrie Gottschalk
    18 Aug 2014 | 1:46 pm
    The August, 2014, segment of Denver’s premier social media for business Meetup focused on Hiring & Getting Hired – How Businesses are Winning the Business. Darren Kanthal, Talent Advisor Program Manager with Charles Schwab, was able to join us as a guest speaker for our Meetup that took place last Friday. Darren works on the overarching strategies for Campus & Veteran recruiting as well as maximizing the Employee Referral Program in-house. The discussion started off with how social media plays a role in the hiring process. It was widely agreed... Read More
  • Webolutions Launches Responsive Website for Faster Than Fiber

    Amy Martinez
    15 Aug 2014 | 11:46 am
    Client Name: Faster Than Fiber Client Website URL: www.FasterThanFiber.com Project Type:  New Responsive Website Creation Client Background: JAB Broadband Enterprise Connect, based on advanced microwave fixed-wireless technology, provides a better solution than fiber optic networks due to a combination of an advantage in transmission medium and simpler geometry – the shortest distance between two points is a straight line. Specific Project Goals & Challenges Create a marketing focal point for all enterprise offers Create a responsive website design that appeals to people looking for…
 
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    Marketing and Social Media by us

  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
  • Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

    Lisa Chapman
    29 Jul 2014 | 1:26 pm
    Key Marketing Strategy to Sell Products In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing…
  • Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

    Lisa Chapman
    27 Jun 2014 | 6:09 am
    How to Increase Email Click-Through for Your Content Marketing Strategy In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why: 1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click…
  • Gain More Twitter Followers While You Sleep by Lisa Chapman

    Lisa Chapman
    18 Jun 2014 | 11:08 am
    Do This Once and Twitter Does the Rest Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you? You have one shot at a first impression, so make it sizzle. Create an Intriguing Twitter Profile People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well. It’s important to create a consistent look and feel among all of your social media platforms. This can…
  • 10 Free Stock Photo Sites Every Blogger Absolutely Needs by Lisa Chapman

    Lisa Chapman
    12 Jun 2014 | 4:05 pm
    Public Domain Images for Marketing – No Strings Attached Today I’m going to save you money – by giving you the solution to the rising cost of finding images for your content marketing. Using relevant stock images in every piece of content marketing is fast becoming the indisputable standard. On Facebook, posting without an image is like not posting at all. And Bloggers especially need images for each and every post. All these stock images can become quite expensive. You are about to benefit from many hours of my time and tedious research. As a Blogger myself, I want to keep my costs…
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    OnQ Marketing » Blog

  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
  • 5 Tips to Generate Leads With Your Website

    Quentin Aisbett
    8 Aug 2014 | 6:00 pm
    No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales. It’s not enough to create a website full of interesting content — you need to follow certain practices and procedures to encourage people to leave their email addresses, so that you […] 5 Tips to Generate Leads With Your Website is a post from: OnQ Marketing
  • Conversion Optimisation and Boosting Your Website’s Performance

    Quentin Aisbett
    15 Jul 2014 | 12:34 am
    ‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation is the practice of optimising your website to achieve your […] Conversion Optimisation and Boosting Your Website’s Performance is a post from: OnQ Marketing
  • Six Tips to Drive Search Traffic to Your Travel Agency

    Quentin Aisbett
    18 Jun 2014 | 4:57 am
    Do you have a reputable travel agency but are failing to turn up in Google searches? This is a common problem amongst small business owners, but one that can be easily fixed. If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online […] Six Tips to Drive Search Traffic to Your Travel Agency is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
  • 7 Signs it is Time for Website Redesign

    12 Mar 2014 | 10:30 am
    For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. Sometimes that first impression can make all the difference. So, what message is your website currently sending? For example: Does your site reflect your current branding and messaging strategy? Are you generating the leads your sales team needs to generate revenue? Are you leveraging your website to properly convert leads into customers? Is your website responsive and optimized for mobile viewing? Is your…
  • Don’t Be an Inbound Marketing One-trick Pony

    26 Feb 2014 | 10:00 am
    Inbound marketing is all about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to sign-on, buy-in, convert and stay happy.  Inbound marketing focuses on targeting customers who are already interested in what you have to offer. This approach creates personalized content for your potential customers, reaching out to them on a channels where they already show interest, and…
  • Responsive Web Design vs Mobile Template

    6 Feb 2014 | 12:50 pm
    Responsive web design has emerged as an important consideration for any business that has a significant mobile Internet following. It's a website design and development approach and technique used to make your website content easy to consume and interact with equally on desktops and mobile devices.  Since the mobile Internet grows more popular every year, it's a good idea to start thinking about a responsive website design when it comes time to update or redo your website. Prioritizing Your Website Traffic Your website and marketing analytics should reveal the percentage of users…
  • Why a CRM System and Marketing Automation go Hand in Hand

    30 Jan 2014 | 11:00 am
    Simply put, a Customer Relationship Management (CRM) system helps identify and manage your customers and leads, understand their challenges, anticipate their needs and proactively respond to their requests. From a marketing perspective, a CRM system helps you deposit the right data to ultimately track and organize marketing and sales interactions with your most valuable assets. Marketing automation, working in tandem with your CRM data, automates marketing processes and tracks results. Marketing processes involve everything from customer segmentation, lead generation, lead scoring, lead…
 
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    Smedio - Business Ideas Worth Sharing

  • How To Develop a Startup Mindset for your Business

    Douglas Idugboe
    5 Aug 2014 | 12:04 pm
    Share on FacebookShare on TwitterE-mail Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and not accepting the status quo. Established businesses and the people who run them have a lot to gain by developing a startup mentality. Experts Agree on the Benefits Experts like Michael Hayman say…
  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
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    Great B2B Marketing

  • Five Great Ways to Drive Brand Engagement

    Christopher Ryan
    14 Aug 2014 | 10:51 am
    Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others make the shots I can’t make – I usually catch the final round or the four majors.  McIlroy’s dominance at the PGA – even with Phil Mickelson’s final surge making him nervous – got me thinking about how sales…
  • Can We Please Tell the Truth in Our Marketing Communications?

    Christopher Ryan
    5 Aug 2014 | 10:58 am
    This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me about a “very important matter.”  The letter claimed that this was not a solicitation and not a scam, but they urgently needed to speak with me about my account. Perhaps I am an optimist by nature; I made the call. The shareholder advisor on the other end told me how…
  • Do Multiple Authors Create Better Marketing Content?

    Christopher Ryan
    25 Jul 2014 | 8:21 am
    I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought up a delicate and important subject. Bly’s main point was that he does not guarantee results, and he stated many reasons for not doing so. But what I found most interesting was the fact that his clients usually make changes to the copy. Even minor edits can have an impact on response rates.
  • B2B Appeals that Motivate Action

    Christopher Ryan
    16 Jul 2014 | 11:07 am
    Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Following are examples of appeals that have proven successful for different types of B2B offers. Greed – Almost everyone is susceptible to greed to some degree. While greed is usually thought of as a negative emotion,…
  • B2B Content Marketing That Drives Results

    Christopher Ryan
    3 Jul 2014 | 9:56 am
    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, drive website traffic, build lead generation, or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success. From strategy to execution, you need to accomplish this in a…
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    Professional Services Marketing Today

  • How to Use SlideShare for B2B Lead Generation

    Kathy Dam
    21 Aug 2014 | 1:16 pm
    Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting your B2B lead generation efforts. Consider this. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. On the high side, more than 30% of revenue is profit—these are firms that are committed to finding leads…
  • Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

    Kevin Bloom
    20 Aug 2014 | 8:18 am
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. The problem with only focusing on the number of visits to a website is that it does not tell the whole story about how someone finds your site – and more importantly what they are doing when they get there. In the first installment of…
  • Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy

    Elizabeth Harr
    19 Aug 2014 | 7:15 am
    While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25 trillion searches Google reigned in last year.   This, of course, is not the foundation around the notion that online search is how buyers are educating themselves. Rather, it’s just one of the indicators of a shift in the marketplace. We know…
  • Why Partners Don’t Develop New Business and What to Do About It

    Lee Frederiksen
    18 Aug 2014 | 7:15 am
    Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income. Sound familiar? You’re not alone. It’s a common and complex problem throughout the industry, made all the more challenging because there is often no single, simple solution. Usually, multiple factors contribute to this worrying status quo, and you’ll have to address and identify them all to get business moving in the right direction again. Fortunately, there are effective ways to tackle the problem. Below, we’ve collected…
  • Intermediate Techniques to Build a Better Email Marketing Campaign

    Kathy Dam
    15 Aug 2014 | 4:20 am
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies What action do you want leads to take when they read your emails? We’ve already touched on the importance of calls-to-action, but how can you make them more successful? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Early-stage leads, for example, may be interested in an offer for your new pieces of premium…
 
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    Aaker on Brands

  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
  • What Are Your Strategic Brands?

    30 Jul 2014 | 12:00 am
    While much attention is paid to building brands, too often the brand portfolio is neglected. The result is marketplace confusion, paralysis in naming new products, under-supported brands and misallocation of brand-building resources. We need to better identify brand roles and, more particularly, distinguish between the strategic brands and their roles.A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward insuring that brand-building…
  • Why Would Anyone Write a Book?

    23 Jul 2014 | 12:00 am
    This month, my 18th book comes out: Aaker on Branding: 20 Principles that Drive Success. It is a compact description of some four dozen branding concepts and structures that have been developed and used during the “branding” era extending back a couple of decades.But in this new digital era, why would anyone write even one book, to say nothing of my many? There is so much pain not only from writing the first draft but also the production and marketing as well. My answer has nothing to do with the money.First, I like the process. I like pulling together parts of a bigger puzzle, seeing a…
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    The Brainchild Group

  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
 
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Why Every Great Email Includes These 5 Things

    Sydni Craig-Hart
    20 Aug 2014 | 4:00 am
    Great email marketing isn’t a mystery. While we may never know why some Youtube videos go viral and others don’t, it’s easy to tell why some emails succeed and others get sent straight to the trash folder. Great emails – the kind that get opened, clicked, shared and saved to read again – always contain these 5 crucial elements. Do yours?      5. A subject line that stands out It’s tempting to write subject lines that simply reveal what’s inside your email. For example, if your email contains your monthly newsletter, you might write “September Newsletter” as the email…
  • Grow Your Business By Creating A Community

    Wil Hart
    19 Aug 2014 | 10:53 pm
    Engagement Matters Episode 33: Do you want customers and clients to stick around with your company for months and years to come? Then give them plenty of reason to do so. Learn how you can build communities of prospects and clients. The post Grow Your Business By Creating A Community appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • How to Create Systems to Simplify Your Email Marketing

    Sydni Craig-Hart
    13 Aug 2014 | 4:00 am
    You need to have strong email marketing systems in place in order to effectively monetize your email list. Why? Because sending out email marketing without having systems in place is like throwing spaghetti at the wall to see if it sticks. Without systems, your email: Might get opened, it might not. Might get sent on a Wednesday, or maybe a Friday. That is, if you remember to do it in the first place. May do more harm than good in terms of creating strong relationships with your list members. Let’s take a look at how to create strong email systems that will ensure a healthy, growing email…
  • Why eNewsletters is One of the Best Engagement Tools

    Wil Hart
    12 Aug 2014 | 4:51 am
    Engagement Matters Episode 32: Publishing an enewsletter regularly is one of the best marketing strategies known. Why is this the case? Another question you may have is, ‘How do I structure an effective enewsletter’. This video will show you how. The post Why eNewsletters is One of the Best Engagement Tools appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 3 Ways to Monetize Your List with Affiliate Offers

    Sydni Craig-Hart
    6 Aug 2014 | 10:23 am
    Your customers have specific needs, needs that you're working hard to fulfill and over-deliver with practical solutions. The #1 rule of small business is that you can't be all things to all people. Sometimes your customers need things your business can't provide. When that happens, incorporating affiliate offers into your email marketing is the best way to keep your customers happy while supplementing your revenue with affiliate commission. When incorporated into your email marketing, affiliate offers can:     Increase engagement and open rates as the reader "shops" for products…
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    TrinityP3

  • Should you outsource your content marketing or do it in-house?

    Darren Woolley
    21 Aug 2014 | 4:14 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the fourth in a series of posts based on the transcript from the video - How to overcome the challenges of content marketing - from the May 2014 seminar, How to be an Effective Content Marketer. Featuring a number of brand marketers who have established successful…
  • The inherent danger of the creative beauty parade pitch process

    Darren Woolley
    19 Aug 2014 | 4:05 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Since 2007 we have recommended that advertisers should NOT use the Creative Beauty Parade or the Creative shoot Out (Otherwise known as speculative creative pitch) to select an agency, but instead we recommend selecting agencies through a process of Strategic Workshops. Previously…
  • Are you producing television commercials on a regional basis?

    Clive Duncan
    17 Aug 2014 | 4:07 pm
    This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. In the past I used to travel to Asia as a cameraman and director to shoot television commercials. I marveled at the seemingly endless stream of TVCs to be shot – a different version of the same TVC for every country. Then one morning I woke up to the fact that my assistant would soon be doing my job at half the…
  • 3 questions for TrinityP3 digital and data expert – Anton Buchner

    Darren Woolley
    14 Aug 2014 | 3:49 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company as does the depth of experience and expertise. Therefore I want to take this opportunity to introduce some of the core team members and their expertise, before having them answer three questions on…
  • Why lower agency retainers lead to higher production costs

    Darren Woolley
    12 Aug 2014 | 3:28 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. It is common to have creative agency, and increasingly digital agency fees, broken into two component parts. First is the fee or retainer paid to the agency for account management, strategy and creative ideas up to approved concept. Second are the fees to be paid for the production…
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    Inbound Unwound - Marketing Insights

  • Sales School 101: Have Your Sales Gone Stale?

    22 Aug 2014 | 6:00 am
    The market today is full of cutthroat competition. It's the business owners who work to expand their sales funnels and shrink their sales cycles who are seeing the greatest success. The problem: There is a shortage of smart strategies and, unfortunately, a real learning curve associated with recognizing, evaluating and implementing them. Ineffective and poorly planned strategies are, on the other hand, a dime a dozen. So how do you differentiate between the two before it's too late?
  • Best Practices For Content Marketing Need Regular Planning Sessions

    21 Aug 2014 | 6:00 am
    If you want more leads, you have to create and publish more content. That’s easy to say, but what does it really mean? Content marketing can be complicated if you’re all staring at one another trying to decide what to publish and when. If you want to create a more fluid, organic and easy-to-manage content marketing effort, you need to install some best practices for planning your content in advance. Here are a few of the best practices for a content marketing plan that we use in our inbound marketing agency.
  • Inbound Marketing Needs To Be Part Of Your Daily Workout

    20 Aug 2014 | 6:00 am
    Anyone who does any type of regular physical fitness knows that if you don’t stick with it, you’re going to lose any of the gains you saw as a result of working out. The same principles apply to inbound marketing. If you’re not doing something every single day, you’re not going to see optimal results. Here is how you make inbound marketing part of your daily workout.
  • Conversion Optimization Is Even More Important Than Search Engine Optimization

    19 Aug 2014 | 6:00 am
    Of course you want your website to get found. But getting ranked is only the first step in a long list of marketing efforts that have to go right if you want to turn your new visitors into leads for your business. If you struggle to convert them, your inbound marketing program struggles to deliver real results. That’s why we’ve spent so much time creating a conversion optimization protocol that works. Here are the six aspects you need to think about when executing your inbound marketing program.
  • Why Email Marketing Has To Nurture And Not Sell

    18 Aug 2014 | 6:00 am
    We all get emails like this all of the time: Take 20% off. Special - this week only. Online discount if you use this code.
 
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    Shopper 360

  • Why Canada’s Shopper Insights are Unique

    admin
    21 Aug 2014 | 1:00 am
    Next up in our Inside Insights interview series brought to you by Consumer Insights Canada, we sat down with speaker Nick Drew of Yahoo Inc. to discuss how Canada’s shopper culture is unique to the rest of North America. Consumer Insights Canada is a conference focusing on the power of insights to inspire smarter decision making and shines a lens on shopper and consumer behavior in Canada. Whether you’re looking to break into the market for the first time, or just deepen your relationship with Canadian consumers – this is your must-attend event. Here’s what Drew had to say:…
  • Managing Channel Blurring

    admin
    19 Aug 2014 | 11:09 pm
    One of the ongoing themes that we come across in our analysis of major European retailers is the increasing prevalence of decentralisation within them. Perhaps this might be better expressed as a relocalisation of retailing: the recognition that relinquishing head office power and devolving decision making to regional and store managers is a much better way of conducting business than issuing diktats to a homogenised bunch of stores that do little to reflect the catchment area that they serve. Carrefour, Tesco and Walmart Retailers such as Carrefour, Tesco and Walmart have restructured in…
  • Exclusive Interview: Using Consumer Insights to Make Smarter Business Decisions

    admin
    19 Aug 2014 | 9:57 am
    In our next episode of the Inside Insights Podcast series brought to you by Consumer Insights Canada, I am fortunate to sit down with Consumer Insights Canada keynote speaker Kelly Harper, who is the Director Customer Experience Learning at BMO INSTITUTE FOR LEARNING, to discuss how the power of consumer insights help to make smarter decisions in business. Harper goes into how important customer experience is when it comes using customer insights to make the best business decisions possible. You need to think about what type of experiences your organization is giving your customers.  Your…
  • Are U.S. Stores Not Ready to Meet 2014 Back-to-School Shoppers?

    admin
    17 Aug 2014 | 11:45 pm
    With a back-to-school shopping period that runs from July to September, it’s critical for brands and retailers to ensure in-store execution is flawless to optimize this important retail opportunity. Since brand loyalty is no longer enough to drive sales, companies need to capture an emotional connection to their brands.   Diving deeper into the importance of brand and retail store affinity, Gigwalk recently wondered what steps a shopper would take if a particular item was not available. What they discovered was both critical to retailers and brands, with 48% saying they would purchase…
  • Supermarkets as Instagram Inspiration

    admin
    12 Aug 2014 | 12:38 am
    I often say that social media is a vast playground for research and exploration. Instagram is one the most recent platforms that has really taken off boasting 200 million Instagrammers capturing and sharing their lives every month, 7.3 million U.S. daily, 51% of the Class of 2014 uses it daily, with an 85% increase in usage amongst global teens between 16-19. Knowing how visual arts, design and fashion tends to be a major focus for users of the platform, I was curious to explore how Instagrammers engaged with Supermarkets: what they expressed both in their posts and photos, exploring what…
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    DMR - Digital Marketing Ramblings

  • 11 Stats Marketers Need to Know About Generation Z

    Kristen Gramigna
    21 Aug 2014 | 4:22 pm
    You’re likely well-versed on the behaviors and attitudes of Generations X and Y — but how much do you know about Generation Z, often defined as those born in 1995 through 2012? Though much of this cohort is still in diapers, they’re poised to be one of the most influential generations yet. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to…
  • How Many Users Did WeChat Remove Due to Prostitution Ties? (New and Updated Weibo and WeChat Stats)

    Craig Smith
    20 Aug 2014 | 5:47 pm
    I spent a little quality time with a couple of my more popular Chinese stat posts. Chinese super-networks Weibo and Wechat recently filed their quarterly financial reports and offered up a few interesting tidbits. The stats don't flow out of some of our Asian friends as freely as most of the Western digital companies, so I pounce on them when available and update my posts quickly. Below are a few of the more interesting WeChat and Weibo stats from this round of updates. Keep in mind that there are now dozens of stats listed in my Weibo and WeChat posts, so use the links below to check out…
  • 7 Must-See Mobile Infographics for Marketers

    Ashli N
    19 Aug 2014 | 6:30 pm
    SMS marketing is still a bit of a mystery to many businesses. But the truth is, it’s super valuable and more users are demanding to communicate with businesses by text by the day. Want proof that SMS marketing works? Here are seven SMS marketing infographics that can show you better than I ever could. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide…
  • How App Development Has Taken a Parental Turn

    Rob Sutter
    19 Aug 2014 | 6:11 pm
    Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on the road; a favorite feature of mine, to put it mildly, as a driver with a poor sense of direction. However, there are many times when smartphones have become borderline addictive, as if we could not live without them. Since parents may be understandably concerned about how much their children are using their mobile devices, a mother from Houston, Texas took action. Read more → Get stats and…
  • 30+ Advanced Google Search Functions You May Not Have Known About

    Craig Smith
    19 Aug 2014 | 3:47 am
    Like it or not, Google search plays a major role in all of our lives. It started out as something you used primarily for education or entertainment purposes and has evolved into a go-to for just about everything we need to know to get through our daily routines. Many, many of our online travels each day start with a simple visit to Google.com. In fact, more than 60% of the people reading this post likely found it from a Google search. So, what if I told you there is a way to make your Google searching more productive and efficient? Actually, there are more than 30 ways to do this Read more…
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    Blog - Digital Jungle

  • Content marketing in China: Your Questions Answered

    13 Aug 2014 | 7:56 pm
    Branded content is a relatively new form of advertising. Brands create targeted content so they can attract consumers to their website. This approach entails a mix of entertainment and advertising that provides a unique identity to a brand. Unlike the…
  • How to put Your Social Media Into the Fast Lane

    7 Aug 2014 | 6:34 pm
    In the early naughties China had 4 million cars for 1.3 billion Chinese people. Fourteen years on and China has become the world’s largest automobile market. Chinese people love cars, be it talking about cars or showing off their cars.…
  • Insights: How Chinese Perceive Foreign Brands

    4 Aug 2014 | 9:55 pm
    Every marketer will tell you to adapt your strategy to the market you are targeting to be able the break into it effectively. When it comes to China, there isa great amount of differences, which make this market truly different…
  • Why Develop a Mobile-Optimized Website

    22 Jul 2014 | 11:02 pm
      In June 2010, about 420 million of Chinese people were using the Internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say but many Chinese consumers went straight from using the…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 1:04 am
    No matter what industry your brand is positioned in, knowing your target is paramount. Any marketer understands the need for change and adaptation from one country to another, taking into account differences in culture and language. This article will give…
 
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    New Media and Marketing

  • Traditional advertising doesn’t translate to mobile devices

    richmeyer
    22 Aug 2014 | 3:06 am
    Worldwide mobile-ad spending will reach $6.4 billion this year and more than $23.6 billion by 2016, according to EMarketer. But most mobile ads are disruptive.  So why are so many brands, media agencies and marketers giving so little thought to how mobile ads work and how to engage users ?  According to Business Week “Traditional advertising doesn’t translate to mobile devices, and companies are still struggling to come up with effective strategies.” Marketers need to think about where people are going to see their ads and optimize their ads for that channel.  An ad on a…
  • Brand expenditures are tracking toward digital

    richmeyer
    20 Aug 2014 | 9:05 am
     When looking at accomplishments in the past 12 months, more than half of marketers pointed to their effectiveness in uplifting digital marketing capabilities and improving engagement with customers online. Not surprisingly, there is still much room for advancement as nearly 60 percent of chief marketers list “digital marketing makeover” (involving platforms, programs and people) as the number one transformational project in the year ahead. Expenditures are definitely tracking toward digital. Only 15 percent of marketers are spending less than 10 percent of their budgets on digital…
  • Marketing Truisms

    richmeyer
    19 Aug 2014 | 7:45 am
    It’s time to put away all the hype, all the bull and focus on some marketing truisms that are really important to your customers, prospects and brand. 1ne: Social is a tool that consumers use to get discounts, learn about new products or complain about your product(s) but consumers just don’t have the time to engage all the brands in their life. 2wo: The most important asset, of all your digital marketing, is your branded website.  You need to invest in a great branded experience with an in depth understanding of why consumers are coming to your site and what they…
  • Digital marketing update

    richmeyer
    17 Aug 2014 | 12:46 pm
    The digital marketing space is changing and changing very rapidly.  If you don’t keep up on trends and changes you might be wasting a lot of money.  Here are the top stories, trends and resources from the last few weeks. Tracking activity across social media is an increasingly important task, whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content.  Here is a list of tools which are free or have free trials which will help you track activity and mentions…
  • Is your brand social media worthy ?

    richmeyer
    14 Aug 2014 | 9:51 am
    The ‘purchase funnel’ is no longer relevant. Customers are experiencing your brand everywhere. That audience is drawn into an experience, a brand, or a product when a social experience is present. The next era of marketing centers on facilitating brand-relevant social experiences to any digital touchpoint.  But is this true for every brand and product ?  My belief is no, it’s not. Your audience prefers and trusts social brands and is starting to use social information to make purchasing decisions. With the fragmentation of experiences, the explosion of digital experiences, and the…
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    RELATIVITY

  • Back-to-Business Basics

    bakercreative
    21 Aug 2014 | 8:00 am
    It’s that time of year again. Summer has flown by and it’s back-to-school for many students. Summer is often a … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • BREAKING: Is Social Media Replacing Traditional Journalism?

    bakercreative
    14 Aug 2014 | 12:22 pm
    This week, we heard devastating news from Hollywood that legendary comedian and actor Robin Williams passed away at age 63. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Myth 2 – PR Is Not Dead

    bakercreative
    7 Aug 2014 | 1:35 pm
    Is PR dead? In today’s digital world, many companies are moving their customer relations online, often conversing via social media. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Myth 1 – Print is Not Dead

    bakercreative
    31 Jul 2014 | 12:34 pm
    Print is dead. Public relations isn’t necessary. No one hand writes letters anymore. These are a few claims that have … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Sustainability Matters

    bakercreative
    24 Jul 2014 | 12:21 pm
    Experts say maintaining personal connections is a key component of staying younger as we grow old. Are we so busy … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Purpose, People or Profits: The tough choices facing brands today

    Mark Di Somma
    14 Aug 2014 | 12:57 pm
    By Mark Di Somma and Hilton Barbour There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders and the markets so insistent, these people say, that companies need to avoid the ‘distractions’ of infusing a moral platform into what they do. They should just get on with making profits. That’s their purpose. After all that’s what shareholders demand and that’s typically what they’re compensated on. And in that one word, purpose, and its ambiguities, lie the seeds of an increasingly vigorous debate…
  • Brand controversy: how far is too far?

    markdisomma
    11 Aug 2014 | 1:54 pm
    By Mark Di Somma If your goal is to get people talking and you deliver thought-provoking advertising and that happens, then you have succeeded. Controversy often works if you’re a challenger brand trying to upset a rival; if you’re a NGO trying to incite action; if you share opinions with your customers and you choose to share those opinions with the world; if you want to poke fun at something that runs contrary to your brand’s values and purpose. There are times, and subjects, where that approach works just fine. You may shock some. But you will reach and appeal to the people who…
  • Big brand dynamics: the rise of the super-platforms

    markdisomma
    5 Aug 2014 | 2:02 pm
    By Mark Di Somma Some thoughtful work by John Hagel in this article in which he suggests that economies are increasingly divided by two dynamics – those sectors that are scaling, and those that are shattering. As those dynamics become more radical, the pressures they exert on businesses are also becoming more extreme. “If you’re in a part of the economy that’s fragmenting, growth will become increasingly challenging. Ultimately you’ll find yourself trapped in a spiral of shrinking share and eroding economics” he observes. “On the other hand, if you’re in a part of the economy…
  • Forget USP. Perhaps what your brand really needs is a unique perspective

    markdisomma
    31 Jul 2014 | 2:06 pm
    By Mark Di Somma When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines.
  • 20 ways to kill dull products

    markdisomma
    27 Jul 2014 | 3:50 pm
    By Mark Di Somma When Nielsen analysed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success. According to Taddy Hall, “Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfil aspirations; they perform jobs in consumers’ lives.” With that in mind, here’s…
 
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    Sales Prospecting Perspectives

  • 5 Ways to Boost Inside Sales Training Reinforcement

    Allison Tetreault
    21 Aug 2014 | 6:56 am
    With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event. It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. For more advice, please download The Inside Sales Manager’s Guide to Sales Team Training. Sales training never ends: the initial training week is just the beginning. The most effective B2B sales firms are 22% more likely (more than one in five) than all other sales…
  • B2B Sales Prospecting: Remember to Finish Listening!

    Megan Toohey
    20 Aug 2014 | 6:30 am
    AG Salesworks is pleased to bring you a guest post from Jeff Shore, an in-demand sales expert, author, speaker and executive coach.  “Most people do no listen with the intent to understand, they listen with the intent to reply.” ~Stephen R. Covey Perhaps when you were a child, someone in your life tried to emphasize the importance of listening by reminding you that we each have two ears and one mouth. According to the well-known saying, we have two ears and one mouth in order that we might listen twice as much as we speak. There’s a lot of truth to that idea, and never…
  • 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

    Allison Tetreault
    19 Aug 2014 | 6:30 am
    As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. You’re sending reports to your superiors and asking for advice from your managers, all within your inbox. You’re inundated daily by messages from clients, prospects, marketing, and more. It’s no surprise that email takes up 28% of the average workers’ time, according to McKinsey & Company. To put things into perspective, that’s one-fourth of your day spent in your inbox. For many inside…
  • 4 Communication Tips for Ramping Up a New Inside Sales Client

    Patrice Morrison
    18 Aug 2014 | 6:30 am
    Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Each project and each client is different, so the necessary ramp-up materials always change. One thing never changes though: in order for a successful ramp up, sales reps need to have a good relationship management strategy. In layman's terms, they need to be able to communicate and collaborate with closing reps…
  • #ProspectingChat: Sales Enablement Goals and Best Practices

    Allison Tetreault
    14 Aug 2014 | 6:30 am
    Today, we will be hosting our third #ProspectingChat on AG Saleswork's Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants. Here are some details about today's Twitter Chat: Date: Thursday, August 28, 2014Time: 1:30 PM EST / 10:30 PM PSTHashtag: #ProspectingChatTopic: Sales Enablement  Today we’ll focus on the struggle to define sales enablement practices. According to DemandMetric, sales enablement is "poorly or very poorly understood" by 74% of organizations who rated their sales enablement as…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • 6 Ways to Get More Referrals

    Zach Heller
    21 Aug 2014 | 10:15 am
    Word of mouth is still the best form of marketing for any business. When customers talk about you, recommend you, inspire others to try out your company’s products or services, you win. You don’t need to advertise as much, and the advertising you do will often be more effective.But referrals don’t just come naturally. You work for them.Here are six ways marketers can aim to get more referrals:Better products. As marketers, it is our job to ensure that what we are selling is what the market wants and needs. By designing quality products that address the customers’ key pain points, we…
  • Best of Management on ZachHellerMarketing.com

    Zach Heller
    20 Aug 2014 | 8:01 am
    Management tips have become a regular part of this blog, and every once in a while we like to take our newer readers back to some of the most popular content that they may have missed. Below, I have assembled links to and summaries of our nine most popular posts on management. Enjoy!Save Time By Hiring the Right Marketing TalentHiring is a skill we should all master. A good hiring decision can make all the difference. A bad hiring decision can cost you unnecessary time and money. Here are some tips on how to hire better talent.Marketers as Facilitators of CommunicationThe role of a good…
  • If You Only Do One Thing – Part 4

    Zach Heller
    18 Aug 2014 | 7:00 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Create a Facebook Page.Today’s Thing = Learn Google AdwordsIf marketing is not your first responsibility, or you’re fairly new to the space, let me introduce you to one of your new best…
  • “I” of the Consumer Week in Review

    Zach Heller
    16 Aug 2014 | 7:20 am
    It’s time for marketers to ask themselves a simple question. What can I do that no one else is doing? That question is easier asked than answered, I’ll admit, but is as crucial now as it’s ever been. The world is increasingly cluttered, and in order to your message across, it has to be given in a way that consumers are not expecting. It’s not enough to have a different product, you need to communicate it in a brand new way. How you do that is up to you. But the time to start is now.Here is a recap of our blog posts from last week:If You Only Do One Thing – Part 3Best of Email…
  • Marketing Tricks Your Mom Taught You

    Zach Heller
    14 Aug 2014 | 10:45 am
    When you were a kid you learned a lot from your parents. And even when you weren’t actively learning, you were picking things up through experience. But you probably didn’t know you were learning how to be a better marketer.Here are five key things you learned from your Mom that you should apply to your marketing:“Be kind to others.” As marketers, we have to remember that our job is all about helping people find things they are looking for, or things that they need. This will help you craft a positive message to those people you are trying to help. “Clean up after yourself.” Our…
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    The Bullet | Branding Blog

  • A Bucket of Challenge

    Peter Gan
    20 Aug 2014 | 2:43 am
    It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? The answer is amyotrophic lateral sclerosis. (ALS, also known as the Lou Gehrig disease) This neurodegenerative disease is one of the torturing, fatal diseases that not many know about. There’s neither a definite diagnosis nor a cure to ALS, yet it can affect anyone anytime. ALS causes…
  • How The News Is Designed To Make You Spend – Sponsored By Us

    Peter Gan
    13 Aug 2014 | 6:47 am
    By living in a world that is directly led by Internet content, it’s not a stretch to say that our attention spans are wearing thin. It may be all fun and games on the surface, as you scroll down your Facebook feed checking up on what you missed out on over the weekend and hashtagging yourself silly, but on the online journalism side of things, its complete mayhem! From news editorials to 10 things you didn’t know about Bruce Willis’ divorce, we are all scrambling to get your attention, clawing our way to all corners of your screen in hopes that we’d be riveting enough for a click. But…
  • 4 Ways to Capitalize On Facebook Videos

    Peter Gan
    6 Aug 2014 | 5:51 am
    At this point, Facebook is as much a platform for advertising and marketing as it is for social networking.  What started as one geeky college kid’s way to check out girls is now one of the top tools businesses use to reach potential clients. Smart as he is, it’s doubtful that the young Zuckerberg ever could have foretold such a development of his dorm room venture. As Facebook continues to try to innovate and find new ways to become profitable, they keep rolling out new changes that impact the way companies use the platform. The newest algorithm change is all about video.  It…
  • A Renewed Raya

    Peter Gan
    30 Jul 2014 | 6:38 am
    The new moon is not the only new thing for us at the dawn of Syawal. New clothes, new hopes, new beginnings await us as we are all familiar with the exciting things we get to do after spending the month of Ramadan on improving ourselves. As such, we believe that Aidilfitri is also to completely encapsulate renewal, to improve by regenerating ourselves inwardly and outwardly, and to completely refresh our perspective on life and all that we hold dear. So why not push our Aidilfitri experience to a whole new level? Let’s take renewal further by perhaps showing appreciation for the presence of…
  • Salam Raya Baharu 2014

    Peter Gan
    23 Jul 2014 | 5:56 am
    You’ve spent all of your Ramadhan trying to better yourself – so we’ve spent all of ours trying to make Raya better for you. Our Projek R.A.Y.A is designed to ensure you experience the full potential of renewal in this holy month of Syawal. Visit www.facebook.com/ganforhire to witness a renewed Raya like you’ve never seen before. Don’t want to miss out on the weekly shots of branding? Subscribe to our e-newsletter.