Marketing

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  • 10 Commandments of Marketing

    The Evangelist Marketing Institute -- Alex L. Goldfayn -- Techniques For Revenue Growth
    Alex Goldfayn
    21 Apr 2014 | 6:15 am
    Be bold. Marketing is no place for modesty. Be active. Communicate often and consistently. Focus, like a laser, on how you improve customers. Be quick. Over-thinking kills marketing and growth. Be disciplined. Daily, take communication action that will grow your revenue. Evolve. Grow. There are countless ways to market. Keep yourself interested. Gather powerful insights from your customers. No need to guess. Build lists. If your lists aren’t growing, your company probably isn’t either. Aggressively communicate testimonials (note: I say communicate them, not simply gather them).
  • How AC/DC Turned Loss into Triumph with “Back in Black”

    Superhype
    ddeal
    16 Apr 2014 | 4:07 pm
    The rock and roll world recently exploded with rumors that AC/DC was finally calling it quits. Unfortunately, those rumors included speculation that founding member and rhythm guitarist Malcolm Young was suffering a debilitating health problem. The band responded with some good news and bad news. The bad news was that Young was taking a break from recording due to an undisclosed health problem. But the band also affirmed its intent to stick together and make music. In fact, AC/DC has endured through hard times before. Thirty-four years ago, one of rock’s loudest, badass bands taught…
  • And The Best Marketing Strategy At SXSW Is … Kindness

    Influential Marketing
    Rohit
    10 Mar 2014 | 11:04 am
    As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in medieval armour wearing a helmet with two foot horns. Standing beside them is a gentleman holding a yellow sign declaring his availability as a real estate agent for anyone considering moving to Austin. Nearby a strange medley provides a suitably odd musical score to this outdoor parade as a violinist…
  • Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

    AdPulp
    David Burn
    16 Apr 2014 | 7:10 pm
    Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of social strategy at Publicis Kaplan Thaler. “We know as journalists that we can teach the advertising agencies to move that much faster,” Ms. Francke boasts. I do not doubt the veracity of her claim, nor the need for it. What I do doubt is the willingness of traditional…
  • 12 Most Powerhouse Habits of Social Media Pros

    12 Most
    Becky Gaylord
    23 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord     What’s the secret sauce of social media? Well, it’s not just one recipe. After all, far too many apps, sites and tools exist for there to be a definitive source of success on social media. But it seems the pros share some common habits. They all do these 12 things: […]
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    Canva

  • 5 Ways to Create a Social Media Call to Action That Converts

    Rebekah Radice
    24 Apr 2014 | 5:07 am
    Click, read, buy. Three actions you want your social media fans and followers to take. But they’ll never know how to react if you don’t ask. Incorporating an effective call to action that meshes tone, voice, content and strategy can make the difference between a post that flops and one that soars. So, what exactly is a call to action? According to Wikipedia, “A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.” In other words, it’s the driving force…
  • The Art of Evangelism

    Guy Kawasaki
    16 Apr 2014 | 8:17 am
    A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity. Post Apple, I’ve been many things: author, speaker, entrepreneur, venture capitalist, advisor, and father, but I’ve never used the title “chief evangelist” until today. This is because the title only works if your product can change the world—or at least a significant…
  • Canva Welcomes Guy Kawasaki as Chief Evangelist

    Zach Kitschke
    16 Apr 2014 | 5:06 am
    Former Chief Evangelist of Apple, Guy Kawasaki, has joined Canva and resurrected his famous title from Apple and we couldn’t be more excited. “Macintosh democratized computers; Google democratized information; and eBay democratized commerce. In the same way, Canva democratizes design.” said Mr. Kawasaki. “You don’t get many chances to democratize an industry, so I seized the opportunity to work for Canva.” The renowned author, entrepreneur, and startup advisor will develop an evangelism program for Canva and help it grow internationally. Mr. Kawasaki said, “I was an early…
  • Online Marketing Tips That Won’t Break the Bank

    Helen Scheuerer
    15 Apr 2014 | 6:10 am
    Remember that saying “You have to spend money to make money?” Well, that doesn’t have to be true. Whether you’re a start-up company or already quite established, the world of online marketing is your oyster. With so many opportunities to better your business and reach out to potential customers, marketing no longer has to burn a hole in your wallet. 1 Optimize Your Client’s Shopping Experience Looking for a quick win? That ‘Buy Now’ button: Make it green. That’s right. Stop for a moment and think about the psychological and emotional responses…
  • How to Maximize the New Twitter Layout

    Peg Fitzpatrick
    10 Apr 2014 | 5:47 pm
    Twitter is rolling out a new jumbo-sized cover photo and a few additional features to spice up your Twitter experience. Here’s the news from the Twitter blog: “The new web profile lets you use a larger profile photo, customize your header, show off your best Tweets and more. Here are main features:” Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find. Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about. Once you pin the tweet to the…
 
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    MarketingVox News & Trends

  • AOL to Open Native to Any Tom, Dick, Harry | LinkedIn Opens API | Google Gooses Keyword Planner

    24 Apr 2014 | 10:34 am
    Native Ads: AOL is rolling out a native advertising product across its internal sites, such as TechCrunch and the Huffington Post that mom-and-pop advertisers will be able to buy, using AOL's real-time bidding interface. Tests AOL ran reportedly garnered ludicrously high clickthrough rates ranging from six to eight percent. Social: LinkedIn launched its own API interface to media [...]<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/DOJc7cunv98" height="1" width="1"/>
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    Neuromarketing

  • The World’s Top Persuaders, Inside Your Head

    Roger Dooley
    22 Apr 2014 | 6:01 am
    How would you like to do a mind-meld with some of the world’s top experts in psychology, persuasion, marketing, neuroscience and more? For free? I’ve got exciting news for my Neuromarketing readers! We’re still working on the mind-meld technology, but the next-best thing is available today: The Brainfluence Podcast. Every week, we’ll talk with experts [...]
  • Webs of Influence by Nathalie Nahai

    Roger Dooley
    21 Apr 2014 | 7:20 am
    Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you [...]
  • The Most Persuasive Website in the World and More – Roger’s Picks

    Roger Dooley
    18 Apr 2014 | 8:27 am
    It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook [...]
  • Why You Are a Complete Idiot If You Don’t Google Yourself

    Roger Dooley
    16 Apr 2014 | 10:37 am
    The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]
  • Repped: 30 Days to a Better Online Reputation by Andy Beal

    Roger Dooley
    15 Apr 2014 | 8:36 am
    Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. Beal offers readers a 30-day program to evaluate a company or individual’s online [...]
 
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    Influential Marketing

  • The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

    Rohit
    1 Apr 2014 | 8:22 am
    The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced a much needed concept for us all: something that was so bad it might actually be good. Today we are in the age of instant startups, where launching an idea from a garage suddenly seems needlessly spacious. Yet with that ease of creation also comes the occasional silliness.  Or perhaps not so occasional. According to Bill Gates, as much as half of all Silicon Valley startups may be silly, and two thirds of…
  • 5 Marketing Lessons From The Alluring #FollowMe Project

    Rohit
    24 Mar 2014 | 8:25 am
    About two years ago, aspiring photographer Murad Osmann was in Barcelona on vacation with his girlfriend Russian journalist Nataly Zakharova when she grabbed his hand to pull him forward – annoyed at how often he kept stopping to take photos. He captured that moment from his perspective, and it started a project where he spent the next two years capturing the same pose in dozens of pictures from around the world. Nearly every photo features Osmann holding his girlfriend’s hand, while she pulls him forward into the unknown. Along the way, Osmann’s Instagram account has…
  • How Cat Videos Are Killing Your Credibility

    Rohit
    18 Mar 2014 | 8:48 am
    Real experts don’t talk about cat videos. There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF.  Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy. Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter…
  • And The Best Marketing Strategy At SXSW Is … Kindness

    Rohit
    10 Mar 2014 | 11:04 am
    As the three hour party RSVP line outside an Austin bar stretches around the corner, no one wonders why a surprising number of people seem to be wearing red clown noses. To my right, a guy walks towards me with a light up disco ball covering his head. He passes nonchalantly by a woman dressed in medieval armour wearing a helmet with two foot horns. Standing beside them is a gentleman holding a yellow sign declaring his availability as a real estate agent for anyone considering moving to Austin. Nearby a strange medley provides a suitably odd musical score to this outdoor parade as a violinist…
  • The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

    Rohit
    23 Feb 2014 | 10:41 pm
    Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot focusing on the dedicated Olympian who wakes up super early, braves crazy cold temperatures and sacrifices a “normal” life for their dream. And the second is an army of lawyers ready to threaten any brand that dares mention anything about the Olympics or anything that resembles multiple concentric circles in proximity to one another without having purchased an expensive sponsorship package. Yes, it’s the…
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    Culture-Buzz

  • Storefront, the Airbnb for pop-up stores

    ameliabrooks
    16 Apr 2014 | 9:44 am
    Storefront, a California based startup, has set up a digital platform where upon brands can connect with retail space owners for short term rentals. This site wishes to create exchanges between brands and retail space owners in order to develop pop-up stores around the world. This initiative equally allows small brands and entrepreneurs to become known in physical locations at a lower cost. Also, property owners can rent out retail space temporarily for a short time: from the entire store to a dedicated space in a boutique; the options are endless. Following the success of Airbnb for renting…
  • Tinder used to raise awareness against smoking

    ameliabrooks
    16 Apr 2014 | 9:41 am
    ASH Organization, an American anti-smoking association, uses Tinder for its awareness campaign. All studies show that the majority of smokers start smoking at a young age, with an average first cigarette age between 11 and 12, just when college starts. Most awareness campaigns target pre-teens and young people. But it is equally important to address prevention amongst young adults in particular, as Tobacco Companies’ advertising campaigns specifically target this age group. It is therefore on Tinder, that touches these two targeted groups: adolescents and young adults, that the association…
  • The 20 most popular brands on Twitter

    ameliabrooks
    10 Apr 2014 | 9:28 am
    The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News (@cnnbrk, 16,194,447) 5. Twitter en español (@twitter_es, 13,805,109) 6. Facebook (@Facebook, 13,621,306) 7. CNN (@cnn, 12,423,369) 8. The New York Times (@nytimes, 11,482,078) 9. FC Barcelona (@FCBarcelona, 11,387,118) 10. UberSocial (@UberSoc,…
  • A running game made real with Google Glass and Nike+

    ameliabrooks
    10 Apr 2014 | 9:24 am
    In Germany, students from Miami Ad School Europe have created a new type of experience for runners. “Nike+ Game Vision” is an increased reality game using Google Glass and Nike+. This innovative game concept presents a fun sporty obstacle course and gives an idea of what the world of sport could become when linked with technology.   Nike+ Game Vision – Future Running with Google Glass from Hannah Liffler on Vimeo.
  • Cloak, the app that prevents you from running into your ex!

    ameliabrooks
    10 Apr 2014 | 9:20 am
    This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. This is not the first “anti-people” application that the creator has developed, he also invented Unbaby.me; a tool which automatically deletes all baby photos from  your Facebook feed. A Chrome version is now available to avoid any…
 
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    AdPulp

  • Ad Agency Process Is Slower Than Molasses — Clients Are Not Impressed

    David Burn
    16 Apr 2014 | 7:10 pm
    Have you heard the news? Journalists are migrating to Adland to help agency personnel get off their asses and move at the fast pace of business today. According to the The Wall Street Journal, Caitlin Francke, a former reporter for the Baltimore Sun and the Philadelphia Inquirer, is now senior vice president and director of social strategy at Publicis Kaplan Thaler. “We know as journalists that we can teach the advertising agencies to move that much faster,” Ms. Francke boasts. I do not doubt the veracity of her claim, nor the need for it. What I do doubt is the willingness of traditional…
  • Wait, Travel Agencies Still Exist?

    Shawn Hartley
    16 Apr 2014 | 9:44 am
    Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. Going Solo Gary Leff, for example, is an independent travel agent who helps people book trips in his spare time. He specializes in helping people use their frequent flier miles to put together great vacations and trips that they might not have been able to design themselves. Others have taken…
  • Bullova Accutron—It’s Not A Timepiece, It’s A Conversation Piece

    David Burn
    14 Apr 2014 | 4:15 pm
    Mad Men season seven debuted on AMC last night. While it is a fictional show, it’s also instructive about the actual ad business in ways that Bewitched and other pop culture looks at the industry are not. … SPOILER ALERT … Season seven opens and we find that Don Draper is banished from the agency for a time. There is an imposter in his place. Entertainment Weekly describes the poseur like so: Lou Avery is calling the shots, and he’s everything that Don was not. He dresses like Mr. Rogers, chuckles at his own corny jokes, and brags about his “peachy” weekend…
  • Television Advertising Continues To Reign Supreme

    David Burn
    13 Apr 2014 | 8:36 am
    We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and appealing than any other form of mass communication. Only a few years ago television advertising awards seemed an appalling anachronism, a vestigial limb of an industry that was wrestling with the death of television at the hands of the internet. Indeed until…
  • Joni Ernst Wants To Cut Big Spender’s Balls Off

    David Burn
    9 Apr 2014 | 12:52 pm
    Iowan Joni Ernst—mother, soldier and conservative—wants to take her hog castration experience to the chambers of the U.S. Senate and clip, clip, clip the dreaded “pork,” so beloved be her political brethren. “Washington is full of big spenders—let’s make them squeal,” Ernst offers. What a towering load of manure. So-called conservatives freely spend the nation’s tax dollars on the military and thousands of other corporate welfare schemes. Every single day. So, the politics of this is poison. But not nearly as upsetting to me as the truth-jamming that…
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    Bill Taylor on HarvardBusiness.org

  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
  • Playing It Safe Is Riskier than You Think

    Bill Taylor
    17 Sep 2013 | 6:00 am
    There are all sorts of reasons why so many big organizations can be slow to make changes that everyone agrees need to be made. “Our current margins are too good, even though the business is being eroded by new competitors.” “Our current products are still popular, even though a new generation of offerings is getting traction.” “Our current distribution system can’t reach the customers we need to reach to build a new business.” In other words, most leaders and organizations are really good at quantifying the risks of trying something bold or striking out in a new direction. What…
  • The More Things Change, the More Our Objections to Change Stay the Same

    Bill Taylor
    4 Sep 2013 | 4:00 am
    One of the very first articles in the very first issue of Fast Company, a magazine I started 20 years ago with Alan Webber, is a smart and entertaining list compiled by E.F. Borisch, product manager at a long-established outfit called Milwaukee Gear Company. Borisch’s article was titled, “50 Reasons Why We Cannot Change,” and it offered a clever and entertaining collection of objections to and worries about the hard work of making real progress. Reason #1: “We’ve never done it before.” Reason #4: “We tried it before.” Reason #13: “Our…
 
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    12 Most

  • 12 Most Remarkable Words You Should Include in Your Daily Vocabulary

    Kirsten Wright
    24 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kirsten Wright     The words we write and speak make us who we are. So, given the opportunity, shouldn’t you use remarkable words? Of course you should. In order to help you become a more eloquent individual, we’re sharing 12 words with the definition, what word it can replace, and how you can […]
  • 12 Most Powerhouse Habits of Social Media Pros

    Becky Gaylord
    23 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Becky Gaylord     What’s the secret sauce of social media? Well, it’s not just one recipe. After all, far too many apps, sites and tools exist for there to be a definitive source of success on social media. But it seems the pros share some common habits. They all do these 12 things: […]
  • 12 Most Strategic Ways to Use Pinterest for Marketing

    Peg Fitzpatrick
    22 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Pinterest is fun and boosts creativity but at it’s social media heart, Pinterest is marketing. Very smart marketing! Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to […]
  • 12 Most Earth-Shattering Realizations That Every Writer Needs to Come To

    Kathleen Krueger
    21 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Kathleen Krueger   Whether it’s starting your blog or publishing your first book, every writer has mixed emotions of excitement and trepidation when it comes to releasing their words to the world. You put your heart and soul into your writing. When you finally have the opportunity and courage to make the big leap, […]
  • 12 Most Debilitating Hiring Mistakes Small Businesses Make

    Brad Farris
    18 Apr 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Brad Farris     Hiring is hard. When you are a business owner and you don’t have an HR department to help you or a boss to train you, you can make a lot of terrible hiring mistakes. Here are 12 that we’ve seen over and over… 1. Hiring friends This is actually two […]
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • Why You Have to Generate Your Own Data

    Scott Anthony
    21 Apr 2014 | 8:00 am
    This is it. You’ve aligned calendars and will have all the right decision-makers in the room. It’s the moment when they either decide to give you resources to begin to turn your innovative idea into reality, or send you back to the drawing board. How will you make your most persuasive case? Inside most companies, the natural tendency is to marshal as much data as possibleGet the analyst reports that show market trends. Build a detailed spreadsheet promising a juicy return on corporate investment. Create a dense PowerPoint document demonstrating that you really have done your homework.
  • How Corporate Investors Can Improve Their Odds

    Scott Anthony
    27 Mar 2014 | 6:00 am
    When investing in new growth businesses, corporate leaders are commonly advised to behave more like venture capitalists. VCs, they’re told, take more of a long-term approach, have a greater degree of risk tolerance, and parcel out their funds in stages to mitigate risk. All of this is right, as far as it goes. But having spent the past five years straddling between our consulting business (which advises large companies) and our venture investment arm (which provides seed investment to entrepreneurs), I now believe there is a more fundamental philosophical difference that corporate leaders…
  • Should Big Companies Give Up on Innovation?

    Scott Anthony
    11 Mar 2014 | 7:00 am
    “Why bother?” It’s a common question thrown at me by entrepreneurs, venture capitalists, or the more cynically minded corporate leaders. That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter?  Isn’t it better to hasten Joseph Schumpeter’s process of creative destruction and move capital and employment from inefficient dinosaurs to more vibrant and agile upstarts? I give them three reasons. First, timing matters. There’s a difference between…
  • The Strategic Mistake Almost Everybody Makes

    Scott Anthony
    21 Feb 2014 | 9:00 am
    “It is simple math,” the strategist said in a tone that sounded suspiciously similar to how I explain things to my six-year-old daughter. “Decreasing churn by a percent — a single percent! — creates tens of millions of dollars of value. A point of market share creates five times that amount. Our growth investments are years from providing that kind of return.” The general point is right — a dollar of investment in incrementally improving the core is almost always going to earn a greater near-term return than a dollar invested in a growth business that might take…
  • Why the X Games Won’t Dethrone the Olympics

    Scott Anthony
    6 Feb 2014 | 7:00 am
    A “new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “high market penetration and . . . high dollars.” Yes, that’s a collection of phrases describing the X Games, a series of athletic competitions created by cable giant ESPN. With the Winter Olympics set to start this week, is it just a matter of time before we can add “disruptor” to the list of words used to describe the upstart? ESPN started the X Games almost 20 years ago as an effort to reach younger consumers that seemed to be turning away from more…
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    The Evangelist Marketing Institute -- Alex L. Goldfayn -- Techniques For Revenue Growth

  • 10 Commandments of Marketing

    Alex Goldfayn
    21 Apr 2014 | 6:15 am
    Be bold. Marketing is no place for modesty. Be active. Communicate often and consistently. Focus, like a laser, on how you improve customers. Be quick. Over-thinking kills marketing and growth. Be disciplined. Daily, take communication action that will grow your revenue. Evolve. Grow. There are countless ways to market. Keep yourself interested. Gather powerful insights from your customers. No need to guess. Build lists. If your lists aren’t growing, your company probably isn’t either. Aggressively communicate testimonials (note: I say communicate them, not simply gather them).
  • Obstacles That Keeps Us From Marketing

    Alex Goldfayn
    14 Apr 2014 | 9:14 pm
    I define marketing as consistently communicating your value to people who can buy from you. Here are the obstacles that keep us from doing so: 1. Fear: Of failing; of offending; of rejection. This is the single greatest impediment to marketing action. 2. Perfection: You have many chances to make good impressions. Take action when your marketing is good enough. Only you will know it’s not perfect. 3. Procrastination: Responding to urgent issues (fires) is reactive and keeps a lot of organizations, big and small, from doing the good work of communicating with buyers proactively.
  • The Discipline of Doing

    Alex Goldfayn
    7 Apr 2014 | 8:45 am
    I received a lot of feedback from you regarding last week’s newsletter on the difference between knowing what to do and doing it (it’s discipline). A few of you said it was the best Evangelist Marketing Minute ever. So I spent some time last week defining the elements that go into this discipline: On-demand awareness: You may know what to do after you read an article, or attend a workshop, but can you recall it when it’s necessary? The information must be easily available, on paper, or in your head. Impactful trigger: The reason to begin doing what you know must be…
  • The Difference Between Knowing & Doing

    Alex Goldfayn
    31 Mar 2014 | 8:57 am
    What’s the difference between knowing what to do, and actually doing it? You probably know what to do already. For example, we know that testimonials and referrals are nearly guaranteed ways to grow our revenue, but do we ask for them enough? As a friend and colleague said recently, “If we all did what we know to be the right thing, we would all have perfect bodies.” And none of us would work too much! As the author, consultant and Harvard professor David Maister once said at a small, private workshop of his that I attended, “You all know what to do. The difference…
  • The Best Marketing Is Simple

    Alex Goldfayn
    24 Mar 2014 | 8:56 am
    If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you have 16 new customers, without doing very much work at all. Ask your staff to do the same, and you’ll leverage the power of exponential marketing effort and growth. If you add the “Did You Know” question (“did you know we also do x, y, or z?”) to most of your conversations with customers and…
 
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    Conversation Agent - Valeria Maltoni

  • Shifting from Guessing, to Stalking, to Asking, to Learning

    Valeria Maltoni
    21 Apr 2014 | 3:00 am
    “The power of social media (individual voices) and VRM (individuals being empowered, commercially or otherwise) will put us ahead in the next decade. It’s a bigger opportunity than search (SEM*).” [Darren Herman] Perhaps one of the least talked about and most valuable virtues of modern times is patience. For someone like me who can go from zero to Italian in no time, the last decade and half spent at the intersection of business and technology has been both super rewarding and incredibly frustrating. We are both making progress and inching our way forward. The title of this post…
  • What we Value, What we Make, What we Act on

    Valeria Maltoni
    20 Apr 2014 | 4:14 pm
    Making Sense: What we Value Perfect example of how putting our heads together is the way to go, and because the complexity of convergence points demands it. The Press isn't Getting Heartbleed. Dave Winer: Changing passwords is security theater. It doesn't fix anything if hackers have access to your passwords, they have access to the new ones too. The Internet has made geography irrelevant? Since when? Gapingvoid: History has always been primarily made along trade routes. Human conflict happens when trade routes get blocked, or at least, altered without mutual consent. Making Do: What we Make…
  • Weighing Whether to Build or Spread

    Valeria Maltoni
    17 Apr 2014 | 3:00 am
    One of the recurring themes in recent years of intense digital concentration has been that of where to create, consume, and comment on content. It seems like a fairly simple choice for many who have immersed in understanding the evolution of tools and options available. However, once we start factoring in the number of social networks and media platforms (potentially) available, the formula becomes more complex. For simplicity sake, say we have two main choices, each with multiple ramifications: (1.) Do we build our own -- URL, platform, body of work, and brand as a consequence -- this…
  • Are You an Extreme Learner?

    Valeria Maltoni
    16 Apr 2014 | 3:00 am
    While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively. From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.   Learning on demand via John Seely Brown, getting in the learning zone vs. our comfort zone, to how marketers selective learning has become consumers selective hearing in an age of product and service abundance. The importance of…
  • Next Step: Do Better

    Valeria Maltoni
    15 Apr 2014 | 3:00 am
    Earlier today I listened to a podcast of a conversation between Tom Ford and Kinvara Balfour hosted by Apple in its Apple Store, Regent Street, London# [hat tip Om Malik]. It was a good example of the art of the interview thanks to the two ingredients necessary to make a good conversation: A subject that has done interesting things, and has an intriguing point of view -- Tom Ford meets both criteria in spades A set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view -- Kinvara Balfour is prepared and skilled on both…
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    Stokefire - Branding & Advertising

  • Look at yourself. If you can.

    Tate Linden
    21 Apr 2014 | 12:24 pm
    Posted by: Tate Linden Yep. Look at yourself. Closely. But not yet. I’ve got three very simple questions for you to answer, and a single simple restriction. Here are the questions you’ll answer: Based on what you see now with your own eyes, How many more creases appear on your forehead when you change from slightly raised eyebrows to raising them as high as you can? Based on what you see now with your own eyes, do you think that you’ve got an attractive face? Based on what you see now with your own eyes, do other people think you’ve got an attractive face? And…
  • Industry specialization: Great! Until maybe it isn’t.

    Tate Linden
    14 Apr 2014 | 9:54 am
    When people are free to do as they please, they usually imitate each other. –Eric Hoffer Posted by: Tate Linden We’re frequently asked by prospective clients whether or not we’re specialists in particular industries such as healthcare or technology. The answer is that we’re not. And we don’t ever intend to be. While this sort of specialization was intriguing to us in the early days at Stokefire’s, we ultimately decided it would be better for our clients (and thus our long-term success) to go in a different direction. I acknowledge that this decision seems…
  • Tutorial: How to Win April Fool’s Day

    Lindsay Benson Garrett
    1 Apr 2014 | 10:25 am
    Step 1.  Determine your victim. Step 2. Acquire large amounts of aluminum foil and surreptitiously pack it in your briefcase. Slink into the office early and unnoticed.  Step 3. Cover your victim’s workspace in aluminum foil. Be thorough. You will be sure to get a raise or even a promotion if you demonstrate extensive attention to detail by covering every paper clip, pencil, and individual post it note.  Extra credit if you cover the individual leaves on the potted plant or any dirty dishes left haphazardly lying around. Step 4.  Write an “official” note from the “management”…
  • Design Alexandria Recap

    Lindsay Benson Garrett
    27 Nov 2013 | 12:25 pm
    This post was written by our lead designer, Lindsay Benson Garrett.  We had a great time last night hosting the Design Alexandria meet up. It was wonderful to connect with local designers and developers who are passionate about creating, growing, and networking. Some of the things that were discussed included Tate’s experience redesigning the DARPA brand. The project goal was to communicate DARPA’s dual mission of developing technology that defends America and scares enemies, modernizing the mark while also going unnoticed. Tate discussed how success was achieved on all accounts, which…
  • Steve Jobs and the Wrong Kind of Dent

    Tate Linden
    26 Nov 2013 | 6:32 am
      Posted by: Tate Linden (@Thingnamer) Following on my previous post about Steve Jobs’s phantom “We’re here to put a dent in the universe” quote, I can’t help but wonder if the sentiment behind it is actually a good representation of what Jobs tried to do with his life. There’s not much point in arguing that Jobs never said anything about denting the universe. I do, however, wonder why he said it. First, putting a dent in something is typically associated with an act of brute strength. He may have led with a sledgehammer in his back pocket, but hope…
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    idaconcpts.com - Ideas and Concepts from Damian Davila

  • How to Craft an Elevator Pitch

    Damian Davila
    22 Apr 2014 | 2:56 pm
    The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well. No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch. Here are three important lessons that I have found on how to craft an effective elevator pitch. 1. The purpose of the elevator pitch is not to close the sale. As marketing guru Seth Godin explains, the purpose of the elevator pitch is not to close a sale. It is not even to provide a short and accurate description of yourself that could be posted on Wikipedia. The main…
  • What Are “Fake Apps” and How Do You Avoid Them?

    Damian Davila
    1 Apr 2014 | 7:53 pm
    Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. Some of them simply pose as phone apps, then install malware or other malicious code onto your smartphone after installation. Some of them even copy the logo and name of real apps, in the…
  • Judging Your eCommerce Success

    Damian Davila
    14 Mar 2014 | 10:09 pm
    When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke.  One-Hit Viral Wonders For instance, in modern culture, the Internet makes it so that…
  • Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

    Damian Davila
    13 Mar 2014 | 5:55 pm
    While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent. Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency. First, let’s take analyze the issue from the side of the young marketer. The client of the marketing industry wants to see a track…
  • The Creative Power of “You’re Right” and the Destructive One of “But”

    Damian Davila
    9 Mar 2014 | 11:46 am
    I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”. Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany.  Their culture was all about getting things right. Get the ordering right.
 
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    AgencySpy

  • Hub Hires Wayne Buder as CMO

    Erik Oster
    24 Apr 2014 | 12:16 pm
    Integrated design, advertising and production company, Hub Strategy & Communications has named Wayne Buder as chief marketing officer. Buder arrives at Hub with over 35 years of experience, working with clients like Mozilla Firefox, Disney, Virgin, and Electronic Arts. He has served as principal of the Business Therapy Group and was the past president and managing director of Engine Company 1, BuderEngel Advertising, and the San Francisco office of the London-based agency Leagas~Delaney. For the past several years, Buder has been actively involved with companies in the San Francisco area.
  • Chief Experience Officer Michal Pasternak Leaving Huge (Email Included)

    Patrick Coffee
    24 Apr 2014 | 12:09 pm
    Today we received confirmation that Huge veteran and Chief Experience Officer/UX strategist Michal Pasternak will leave the agency where she’s worked for the past decade. From a spokesperson: Michal Pasternak announced that, after ten years at the agency, this will be her last week at Huge. She hasn’t said what she’s going to do next, but she is stepping aside to be able to do more thought leadership in the industry and figure out her next big professional challenge. continued… New Career Opportunities Daily: The best jobs in media.
  • BBDO New York Ruins Classic Beach Boys Song for AT&T

    Erik Oster
    24 Apr 2014 | 10:04 am
    This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something. To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of…
  • CP+B LA Names Two New Creative Directors

    Patrick Coffee
    24 Apr 2014 | 9:44 am
    This morning brings word that Alexandra Sann and Mike Kohlbecker, who joined CP+B Los Angeles as associate CDs in 2011 and recently collaborated on the Grey Poupon account, have dropped the A’s in their acronyms to become creative directors. In addition to managing the aforementioned mustard, the two will now also lead creative for A.1. Sauce and Applebee’s. This promotion follows a streak during which the two drove the creative behind “some of the LA office’s most memorable and award-winning work”. That work includes both the Poupon “Spread Good…
  • American Advertising Awards Announces Judging Panel Selections

    Erik Oster
    24 Apr 2014 | 9:06 am
    The American Advertising Federation has announced the judging panel for their 2014 American Advertising Awards, “the largest competition honoring excellence in advertising creativity.” Judges will review nearly 1,500 entries from all over the country in Washington, D.C. on April 25 and 26, choosing from finalists who have already won in 15 district-level competitions. Remote judging will be  supervised by Mark Landon, president of the Landon Agency in Los Angeles, and Kirk Kirkpatrick, group creative director at Trozzolo Communications Group in Overland Park, Kansas City. Winners…
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    Search Engine Journal

  • How to Frack Your Content Marketing and Close The Social Loop

    Chase McMichael
    24 Apr 2014 | 9:06 am
    Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using […] Author information Chase McMichael CEO at InfiniGraph, Inc. Chase is the CEO and Co-Founder of InfiniGraph. InfiniGraph provides brands with intelligence Content Hubs, engagement performance analysis and large scale competitive insights. Chase has lead teams at 2 startups, Oracle, Sprint PCS, Chase Manhattan, and Hearst Corp. He also received the Fast Tech 50 award, Marketing Sherpa Viral Hall of Fame and two time winner 2012-13 OnMedia 100 for…
  • From Social to Content: Facebook’s Evolution Into a Content Conglomerate

    Derek Miller
    24 Apr 2014 | 7:04 am
    In the wide world of the Internet, fickle users, demanding investors, and growing technologies are just a few […] Author information Derek Miller Contributor at CopyPress The post From Social to Content: Facebook’s Evolution Into a Content Conglomerate appeared first on Search Engine Journal.
  • 20 Ways To Increase Conversion Rate Optimization For PPC Advertising

    Justin Croxton
    24 Apr 2014 | 5:35 am
    The mindset of implementing a paid search campaign usually begins with determining what keywords and phrases will bring […] Author information Justin Croxton CEO at Que Commerce Justin Croxton is the CEO of Que Commerce, a New Jersey digital marketing agency centered on the world of search engine optimization (SEO), paid search (PPC), content marketing and analytics. TwitterFacebookGoogle+LinkedIn The post 20 Ways To Increase Conversion Rate Optimization For PPC Advertising appeared first on Search Engine Journal.
  • Matt Cutts Explains How Small Sites Can Compete With More Popular Sites

    Matt Southern
    24 Apr 2014 | 5:00 am
    Matt Cutts, Google’s head of search spam, recently answered a question about improving search rankings in his latest […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out. TwitterFacebookGoogle+ The post Matt Cutts Explains How Small Sites Can Compete With More Popular Sites appeared first on Search Engine…
  • What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have

    Bill Belew
    24 Apr 2014 | 4:14 am
    Many people think the more backlinks the better, and that is simply not true. If it were a […] The post What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have appeared first on Search Engine Journal.
 
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    PSFK

  • Book Depicts The Most Famous Meal Of Favorite Literary Characters

    Kristen Nozell
    24 Apr 2014 | 11:00 am
    New York-based designer Dinah Fried drew inspiration for her recent book, Fictitious Dishes, from the pages of her favorite books. We’re all familiar with those literary scenes that are so vivid in describing a meal that we can practically taste it; Fried now brings fifty of these scenes to life in these delectable depictions. The photographic interpretations are accompanied by the text from the work that inspired the creation, along with interesting facts and anecdotes about the author and his or her food preferences. Scenes range from the madcap tea party in Alice’s Adventures…
  • Scarves Painted With Ink Made From Bacteria

    Kristen Nozell
    24 Apr 2014 | 10:45 am
    ‘Faber Futures‘ is a textile project by Zimbabwe-born, London-based designer and researcher Natsai Audrey Chieza that uses traditional screen printing techniques – but with the dye and pattern created by soil bacteria. The innovative designer discovered that certain bacteria, taken from the soil in the roots of herbs such as tarragon and sage, would create different colors when cultured. These uniquely created colors, which can range from deep blues to bright reds, can stain silk fabrics, and when these fabrics are actually placed in the culture, a similarly unique pattern…
  • Get A Curated Art Gallery Sent To You Via Email

    Leah Gonzalez
    24 Apr 2014 | 10:30 am
    Out Of Office is a “micro curatorial platform” that uses the auto reply feature of email accounts to distribute and view art. To view an artist’s work, users simply need to send an email to the participating email addresses and they will receive the work via auto-reply. The platform was created by Matthew Britton who designed it as a more private way to share and view works online. By using the platform, people can enjoy art in the comfort of their own personal space and won’t have to go to the location of an exhibit or display. The project is currently on exhibit at…
  • Gene Therapy Cochlear Implant Could Bring Hearing Back To The Deaf

    Leah Gonzalez
    24 Apr 2014 | 10:30 am
    Scientists at the University of New South Wales (UNSW) in Australia have developed a way to deliver gene therapy to the inner parts of the ear of a guinea pig and the treatment helped regrow the subject’s auditory nerves. The researchers used a special cochlear implant to deliver electrical impulses to the surrounding cells to deliver localized gene therapy. The treatment helped cells produce a protein called neurotrophin which causes auditory nerve endings to regenerate. The procedure could pave the way to help people regain their hearing and potentially make the need for hearing aids…
  • Virtual Earth Lets Us See The Consequences Of Climate Change Ahead Of Time

    Ross Brooks
    24 Apr 2014 | 9:56 am
    The complexity of the planet we live on is part of its beauty, but it’s also why scientists have such a hard time predicting what effect various changes in the ecosystem will have. A new computer model, the Madingley Model, can simulate the way in which all types of organisms interact on a global scale – and has even managed to make its first accurate prediction about the future. Created by Drew Purves and his colleagues at Microsoft’s Computational Science Lab in Cambridge, is unlike traditional models, which collect as much data as possible, before adding it altogether in one…
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    Superhype

  • How AC/DC Turned Loss into Triumph with “Back in Black”

    ddeal
    16 Apr 2014 | 4:07 pm
    The rock and roll world recently exploded with rumors that AC/DC was finally calling it quits. Unfortunately, those rumors included speculation that founding member and rhythm guitarist Malcolm Young was suffering a debilitating health problem. The band responded with some good news and bad news. The bad news was that Young was taking a break from recording due to an undisclosed health problem. But the band also affirmed its intent to stick together and make music. In fact, AC/DC has endured through hard times before. Thirty-four years ago, one of rock’s loudest, badass bands taught…
  • How Coachella Creates a Digital Community

    ddeal
    15 Apr 2014 | 7:45 pm
    The Coachella Valley Music and Arts Festival is the top music festival in the world, according to Billboard, grossing $67.2 million and attracting 180,000 people in 2013 over the course of two weekends. It’s also an elite experience for the affluent, with an expensive admission fee and amenities that include a furnished “Shikar style tent” with electrical outlets and two queen-sized beds at a cost of $6,500. I’ve been fully immersed in Coachella. I’ve discovered artists such as Haim and ASAP Ferg, re-kindled my love affair with the music of the Cult, and enjoyed…
  • Do Wearables Have a Fashionable Future?

    ddeal
    14 Apr 2014 | 11:54 am
    Roger Wood wants to turn wearable technology into a fashion statement. Wood is the founder of (ART+DATA) Design, and he recently joined OnBeep, a stealthy, secretive startup developing a new wearable device that will combine serious technology with fashion sensibility. Wood recently shared with me on LinkedIn how he and OnBeep plan to transform  notoriously ugly wearable technologies into something as aesthetically pleasing as a Rolex. The device, under wraps at OnBeep, promises to change the way people collaborate in groups. According to Wood, the spirit of the founders moved him to join…
  • How Kiss Created a Great Brand with Rock Theater

    ddeal
    10 Apr 2014 | 4:40 am
    They finally made the hall. After selling 100 million albums, reinventing the rock concert as theater, launching their own comic book series, and scaring the bejesus out of parents everywhere, Kiss was finally admitted to the Rock and Roll Hall of Fame in 2014. But the band really belongs in a hall of fame of its own. More than 40 years ago, Kiss created a modern template for rock branding. As I discuss in my new SlideShare presentation, the band’s ability to create compelling rock theater was one essential element of the band’s blueprint for success. Kiss made memorable music in…
  • Emerging Artist Spotlight: Beatrice Brigitte

    ddeal
    9 Apr 2014 | 5:21 am
    Beatrice Brigitte doesn’t like to follow formulas. The 25-year-old singer rejects the lush production and auto-tuned, anthemic vocals that rule the pop charts in the American Idol era, in favor of a simpler, more organic sound. On many of the songs she writes (such as “The Day”), her voice floats like a ghost through spare, quiet string arrangements. Brigitte paints textured landscapes that combine a dreamy, otherworldly sound (think Mazzy Star) with lyrics exploring dark themes such as fear, personal betrayal, and suicide.  In these themes the listener can detect the…
 
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    Tom Peters

  • Cool Friend: Dennis Littky

    Cathy Mosca
    24 Apr 2014 | 7:20 am
    For the second time, we’ve interviewed Dennis Littky, the co-founder and co-director of Big Picture Learning. Read his new Cool Friends interview to learn how he’s brought the project-based curriculum that has worked so well at the The post Cool Friend: Dennis Littky appeared first on Tom Peters.
  • 9 to 4,096

    Tom Peters
    17 Apr 2014 | 7:26 am
    As most of you know, our MOAP/Mother Of All Presentations is posted at excellencenow.com. It is—or attempts to be— “the works.” Pretty much all the stuff I’ve worried about over the last 3+ decades. There are 23 Parts and 4,096 slides. The core idea is what I call the “15H Model”—15 key ideas, each signified […] The post 9 to 4,096 appeared first on Tom Peters.
  • Mauritius

    Cathy Mosca
    16 Apr 2014 | 10:10 am
    Today, Tom’s speaking to The National Productivity and Competitiveness Council, in Port Louis, Mauritius. Their website shows that they launched a productivity improvement program for SMEs back in December 2013. The PPT slides are available below: Mauritius, Final Mauritius, Long The post Mauritius appeared first on Tom Peters.
  • Excellence.NO EXCUSES.

    Tom Peters
    14 Apr 2014 | 10:38 am
    The following is the Executive Summmary from my 603-page superdoc (Ed.: Now 624: 21 April): “Excellence. NO EXCUSES.” You’ll find it below, and also in PDF and PowerPoint formats. Herewith: In 1985, I gave a 2-day seminar to YPO members in Manhattan. As we moved to close, I asked for feedback. Early on, a chap […] The post Excellence.NO EXCUSES. appeared first on Tom Peters.
  • BIG Data.NOT.

    Tom Peters
    8 Apr 2014 | 10:51 am
    Consider … “The Gross National Product does not include the beauty of our poetry or the intelligence of our public debate. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion. It measures everything, in short, except that which makes life worthwhile.”—Robert Francis Kennedy “To […] The post BIG Data.NOT. appeared first on Tom Peters.
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    Brand New

  • Announced: UC.Quarterly Q1-2014

    Armin
    24 Apr 2014 | 10:51 am
    Now Available The fifth issue of UC.Quarterly — the first of the second year — is now available. Q1-2014 is 56 pages and features 56 of the most interesting, relevant, and simply fun-to-see projects from across our blogs — Brand New, For Print Only, Art of the Menu, and Quipsologies. More information, along with subscription and single-issue purchase options here. Additional images of the new issue here.
  • Linked: Apple goes Green

    Armin
    24 Apr 2014 | 6:59 am
    Link A few Apple stores around the world turned the leaf in their sign green for Earth Day this past April 22.
  • Noted: New Logo and Identity for Jefferson University

    Armin
    24 Apr 2014 | 6:48 am
    Declaration of Fail (Est. 1824) "Thomas Jefferson University is a private health sciences university in Center City, Philadelphia, Pennsylvania in the United States. The university consists of six constituent colleges and schools, Jefferson Medical College, Jefferson College of Graduate Studies, Jefferson School of Health Professions, Jefferson School of Nursing, Jefferson School of Pharmacy, and Jefferson School of Population Health. In 2011, the medical college (JMC) was ranked #42 among the nation's medical schools by U.S. News & World Report." (Source: Wikipedia) Design by: N/A…
  • Reviewed: New Identity and Uniforms for Arkansas Razorbacks by Nike

    Armin
    24 Apr 2014 | 5:51 am
    Full Frontal Hog Competing in the NCAA's Division I in the Southeastern Conference, the Arkansas Razorbacks are the 19 sports teams of the University of Arkansas in Fayetteville, Arkansas. As with any large American college, the fans are rabid about their teams and crazy about their iconography. A new identity, designed by Nike's Graphic Identity Group, has been designed around the existing hog. Arkansas and Nike collaborated on a nearly two-year brand evolution program to enhance and modernize the celebrated marks of the University, honoring the pride and rich tradition of academics and…
  • Linked:

    Armin
    23 Apr 2014 | 7:24 am
    Link Cana Grooms and Andrew Thomson have started a Tumblr cataloguing all the names and logos of companies and businesses named with a "Something & Else" structure.
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    Internet Business & Marketing Strategy - Andy Beard

  • SPAM Box Zero in Gmail – The Ultimate Goal

    Andy Beard
    1 Apr 2014 | 3:28 am
    I have read hundreds of articles on how to achieve in-box zero, but never an article on how to ensure that the email lists you signed up for or important notifications never end up in the spam folder. Lets face it, Google even classify their own emails as spam sometimes Set Up Universal Spam Filter Go to Gmail Settings >> Filters >> Create New Filter For those that don’t know their way around Gmail Click on cog icon Click settings Click the filters tab (yeah I know the tabs aren’t obvious) Scroll all the way to the bottom of the page Click the “Create New Filter”…
  • A Comical Story About Failed Onboarding Process

    Andy Beard
    27 Mar 2014 | 9:19 pm
    Update 31st March It turns out the account might have been a hoax/fake account Hi everyone, I just talked w/Patrick Pichette: the @googlepatrick account is a fake. /cc @amac — Rick Klau (@rklau) March 25, 2014 I have noticed a few fake accounts on Twitter have recently added details that they are fake within the description and then are allowed to “pass” so it would be unusual for Twitter to actually remove an account for this specifically. Also if an account is removed for that reason, the error messages should be different Original Story I am writing this because I think…
  • SEO vs Inbound Marketing vs Content Marketing – A Reality Check

    Andy Beard
    25 Mar 2014 | 12:04 pm
    I am a big believer in reality over fiction in marketing when it comes to data. Creative writing is one thing, fudging the numbers is quite something else. According to TFM & A Insights Update: They have been very proactive in fixing the content with something more suitable so I have removed the nofollow “The below Google Trends graph on Content Marketing search vs. SEO Marketing search speaks for itself” Lets even add in our friend “Inbound Marketing” Unfortunately this is selection bias.. Selection bias Selection bias is a statistical bias in which there is an…
  • How To Stalk a Company on Social Media (For Their Benefit)

    Andy Beard
    11 Mar 2014 | 10:57 am
    I recently wrote about how we can fight against patent trolls in the marketing space. As I mentioned in that post, one of the simple proactive ways to combat patent trolls and companies taking the legal route armed with trivial incremental software patents is simply to support their competitors and in particular their targets. Some alternate titles could be:- Searchmetrics Employees To Follow On Social Media or How to support the company sued by Brightedge for trivial software patents or How to empower your biggest fans on social media Follow them & their employees on social media…
  • My Software Patent Troll Veto ( BrightEdge )

    Andy Beard
    7 Mar 2014 | 9:25 am
    I love patents – I think allowing true inventors some protection for their efforts is a wonderful thing e.g. Cats Eyes were an amazing invention that I am glad were so widely adopted in the UK. I am not even totally against software or business process patents – I think it is possible to come up with something which is more innovative than “do it on a computer” or “automate it more” patents. e.g. PageRank I am on the fence regarding the Apple/Samsung wars with design patents & FRAND patents. I own both Android & iOS devices. Patents also have some…
 
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    Drew's Marketing Minute

  • Is creativity bad for marketing?

    Drew McLellan
    8 Apr 2014 | 8:54 am
    As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one of the lures of the profession for most of us. But does it serve our businesses and our business goals? On the surface, it’s easy to argue that creativity is essential to good advertising and marketing. Whether it’s strategic nuances and insights, being innovative in your brand and how you express it, or marketing materials that capture the audience’s attention and imagination – all of those…
  • Danger! Distraction ahead!

    Drew McLellan
    14 Mar 2014 | 5:19 am
    There’s a lot of discussion around the notion that our attention spans are shortening. Forbes recently blamed it on social media and the nonstop 24/7 media barrage. While I think our uber plugged in lives certainly contributes, there’s more to the story. Yes, we are being bombarded with more information than ever before but we also distract ourselves when we don’t keep things in perspective. For example, one of the greatest dangers to our focus is actually all the attention we afford our competition. Should we keep an eye on them? Sure. But we shouldn’t let them pull us off course.
  • Who determines absolute value?

    Drew McLellan
    5 Mar 2014 | 4:18 am
    Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly influence if not determine the absolute value of a product or service. But, is that marketing truth evolving? I’ve just finished reading the book Absolute Value, What Really Influences Customers in the Age of Nearly Perfect Information* by Itamar Simonson and Emanuel…
  • Should you be a content marketer?

    Drew McLellan
    12 Feb 2014 | 4:30 am
    Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing. But, should you be a content marketer?  Let’s look. First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate. Content marketing is a broad term for any marketing technique that creates and distributes valuable,…
  • Trends we can’t ignore

    Drew McLellan
    31 Jan 2014 | 4:00 am
      In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow. One of the most comprehensive looks at the coming year is JWT’s Trend Report. Their report is the culmination quantitative, qualitative and desk research throughout the year. They identify the top ten trends that they believe will significantly impact the coming year and explore how these trends will show up and impact our day to day lives. It won’t surprise you that technology finds itself in the…
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    Branding Strategy Insider

  • Brand Dilemmas Versus Brand Challenges

    Mark Di Somma
    23 Apr 2014 | 12:10 am
    Challenges are the issues that everyone recognizes: those insatiable requirements that will eat up every minute of your attention and still not be fully resolved. Take customer expectations. Brands work like crazy to meet the expectations of customers, and then, because a competitor raises the bar, or customers get used to what is offered, or an industry breakthrough comes along, they find they are once again slipping behind, so they launch another Herculean effort to catch up and move ahead. There they stay for a time before they once again lapse. So they organize another super-human effort…
  • Brand Portfolio Strategy Explored

    Brad VanAuken The Blake Project
    22 Apr 2014 | 12:10 am
    Why do some companies maintain multiple brands within the same category even though it is more expensive to do so?  The brands appeal to different market segments and have different positions in the market One brand is an upscale or premium brand One brand is a no frills brand targeted at price conscious consumers The additional brand uses an older formulation or technology and may be sold as a “cash cow” The second brand could draw on the core brand’s quality and service perceptions without being that brand. This is useful with market segments that are more price conscious but that…
  • Brand Building Through Customer Experience

    Guest Author
    21 Apr 2014 | 12:10 am
    Business leaders generally underestimate the power of customer experience. Brand management firm Prophet released a State of the Market study in 2011 showing that only 13 percent of executives believe the purchase experience is the most critical driver of future brand equity, whereas 36 percent said product and service quality would be the top driver. Most marketing executives think about customer experience, but they also acknowledge that their companies don’t value it as a critical component of the brand experience and develop it as a core competency. According to a study by the Chartered…
  • Top 4 Brand Loyalty Mistakes

    Mark Di Somma
    18 Apr 2014 | 12:10 am
    Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers. They know how to work with their agencies and their internal teams to fashion a story that intrigues to draw an audience. They know how to weight media flights and craft promotions that persuade consumers to call or to visit. They’ve learned to charm. Competition’s taught them to do that well. That used to be their biggest challenge. Some would argue of course that’s…
  • The Role And Value Of Branding

    Mark Di Somma
    17 Apr 2014 | 12:10 am
    So many people misunderstand the role of brand. They think it’s a synonym for marketing, and marketing is a synonym for media spend. A brand tells people who to value and why. Marketing tells them how the brand is valued, and where to access it. The purpose of your brand is to use that perceived value to provide you, through marketing, with sustained sales at a greater level of return than the market is inclined to give you over the longer term. The objective of every brand should be to lift what people are prepared to pay, to motivate people to value you more than they would do otherwise.
 
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    PRNewser

  • How to Be Your Own Publicist: Creating Your Brand, Perfecting Your Message

    Aneya Fernando
    24 Apr 2014 | 12:15 pm
    In this day and age, we’re basically all our own publicists. Sharing our witty words on Twitter, our perfect pictures on Instagram and our professional achievements on LinkedIn. It’s almost become second nature to promote yourself via social media. But there are myriad ways to get your name out there, both on and offline. We recently spoke with several branding experts who revealed five key ways to market yourself. The first thing to do is develop your brand and messaging: Jeffrey Hayzlett, host of The C-Suite on Bloomberg, explains, “Every person is [his] own brand and…
  • The Four Seasons Will Have Its Own Planes To Go Along With Those Extravagant Round-The-World Trips

    Tonya Garcia
    24 Apr 2014 | 12:03 pm
    The Four Seasons is taking its branding experience aloft, launching its own airplanes to go along with the $119,000 round-the-world tours the company offers. The plane offers flatbed seats, carpeting and fancy toilets. Ooh la la. Wifi, chef service, spa treatments and tee times will also be available. The plane holds 233 passengers and will take off from Los Angeles starting in February 2015, heading to Bora Bora, Thailand, India, Turkey and London, making stops at Four Seasons hotels on the ground along the way. There will be accommodations for skis as well. Because, of course. In April, the…
  • AP Insists That You Remember All Four S’s in ‘Mississippi’

    Patrick Coffee
    24 Apr 2014 | 11:44 am
    M, I, crooked letter, crooked letter, I… Oh, Associated Press. We love you so, but you insist on hurting us! Last month you tried to tell us that “over” and “more than” are interchangeable when describing quantities, and we almost fell into conniptions. Now you tell us that we can no longer use any abbreviations for proper state names! “Effective May 1, the AP will spell out state names in the body of stories. Datelines will continue to use abbreviations.” And why might that be? continued… New Career Opportunities Daily: The best jobs in media.
  • STUDY: No One Cares About Your Celebrity Endorsements

    Patrick Coffee
    24 Apr 2014 | 9:08 am
    We have consciously uncoupled ourselves from your opinion Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products. According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson. The most important number:…
  • Florida School Stops Providing Mountain Dew Shots Before Standardized Tests

    Shawn Paul Wood
    24 Apr 2014 | 8:50 am
    Bottoms up, kid! Your grades count on it. Next up in “Jacked-up Standardized Testing” News, we go to Melbourne, Fla. HELLO! According to a story broken by Brevard County’s News 13 and later covered by NPR, some parents questioned officials at Dr. W.J. Creel Elementary School after they found out that teachers made Mountain Dew “available to the students” before they took part in the Florida Comprehensive Assessments Test (FCAT). Oh, and this practice to get elementary school children amped up for the big test has been happening for the past 10 years. …
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    Small Business Marketing Blog from Duct Tape Marketing

  • 3 Steps to Double Inbound Leads in 60 Days

    Guest Post
    24 Apr 2014 | 5:05 am
    3 Steps to Double Inbound Leads in 60 Days written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Erik Luhrs – Enjoy! photo credit: shutterstock I love talking to new prospects! They are ALWAYS convinced that they’ve already tried “everything.” They are convinced that the only way to get more leads is to increase the amount of people who see their messages. They are convinced that rapidly multiplying leads and sales is just a fantasy. And they are always wrong. Now…
  • Chris Brogan Is a Proud Freak

    John Jantsch
    23 Apr 2014 | 5:13 am
    Chris Brogan Is a Proud Freak written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Chris Brogan My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Brogan, founder of Owner magazine and author of The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators Chris Brogan has embarked on a bit of a mission. He’s proudly telling his story and the story of many others who might not always end up on tidily scripted news shows. Brogan is calling them…
  • How to Social Surround Your Customers and Prospects

    John Jantsch
    21 Apr 2014 | 5:06 am
    How to Social Surround Your Customers and Prospects written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: aenimation via photopin cc While the title of this post could sound a little stalkerish, the fact is you can better serve your customers and attract new ones when you use social media to create a more complete picture of your ideal customer’s world. Employing tools and routines that give you a deeper glimpse into what your customers care about, are doing each day, can’t find enough of, are looking for, just accomplished, just…
  • Weekend Favs April Nineteen

    John Jantsch
    19 Apr 2014 | 5:11 am
    Weekend Favs April Nineteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Good stuff I found this week: Present.me – Very nice presentation tool that allows you to create a video with your slides next to them –…
  • The Power of Video Throughout the Customer Journey

    Guest Post
    18 Apr 2014 | 5:44 am
    The Power of Video Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It is guest post day here at Duct Tape Marketing and today’s guest is from Brad Jefferson – Enjoy!  The business benefits of video for brand discovery, web traffic and customer engagement have been widely documented over the years. But do people really find videos helpful in making purchasing decisions? In a recent survey of more than 1,000 U.S. adults, we learned that videos created by businesses really do help people make more confident shopping…
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    Dose of Digital

  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
  • Is It Time For Pharma To Give Up The Social Media Ghost?

    Bill Evans
    28 Mar 2014 | 7:25 am
    Social media has been a big focus for pharma marketers for a while now. By my count, at least 30-45% of ePharma’s agenda from the 2014 NY conference was focused on the subject, and there is a whole cottage industry of other conferences specifically for social media fin the pharma industry. If you spend any time following pharma folks on Twitter, you can find tons of tweets on the subject and create whole feeds for hashtags like #socpharm, #hcsm, #pharmsm, etc. I say it’s time to move on. You read correctly. Before some of you go indiscriminately crazy and lambaste me in the comments for…
  • Initial Impressions of Sphero 2.0: The Best and Worst of the Digital Age

    Bill Evans
    7 Mar 2014 | 7:23 am
    Last night I picked up a Sphero 2.0 from the Apple Store as I needed to test it out for a client project. After about 5 minutes I remarked to my wife that, “This is exactly what’s good and bad about my job. On the one hand, I get to play with these neat kinds of toys and call it work. On the other hand, it’s a $129 dollar ball.” Initially, I thought my 8 month old puppy would love it, as it was more interactive then her usual analog tennis ball, but she was terrified by the thing. My 3 girls however, were enamored right away. I’ve been using it for about 24 hours now and the…
  • A Deep Review Of My First 2 Months With Google Glass

    Bill Evans
    28 Feb 2014 | 7:56 am
    I’ve recently been adopted into the Google Glass explorer program. I debated whether or not to accept the invitation, but ultimately felt it probably would be a good idea, if for no other reason than there may be something unexpected that came from using them for a bit. Having had the chance to play with Glass a few times prior to this, the experience left me rather nonplussed. Factoring in the $1,500 price tag, and my interest was marginal. Had work not agreed to cover the expense, I probably would have passed on the invite altogether. I’ve been using Glass off and on now for about a…
  • Friday Follow Ups

    Bill Evans
    17 Jan 2014 | 10:12 am
    Google Unveils Smart Contact Lens That Lets Diabetics Measure Their Glucose Levels – Unless it’s delivered via drones, 60 minutes won’t cover it. Tanning Bed Case Kills Phone Bacteria Overnight – I once worked for a guy who was talking on his cell phone at a urinal and tried to hand it to me to chime in on his conversation. True story. Traffic Ticket For Driving With Google Glass Gets Dismissed In Court – What, the NSA couldn’t pull her file to see if the thing was on? Mashable Writer Says Google is Eating Apple’s Lunch– Go ahead and see if you can spot the…
 
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    GoMediaZine

  • Tutorial: How to Use Your Photoshop Mockup Template from Go Media (A Beginner’s Guide)

    Go Media
    24 Apr 2014 | 10:04 am
    Hello Rock Star Designer (your name here), I believe a celebration is in order. You have just purchased the World’s Best Templates! Now you can: Present your design to clients in a realistic, 3D setting on an actual product that has been professionally photographed Test your product’s market potential as well as explore how it might look before going through the expensive manufacturing process Impress and entice family, friends and future clients who’ll drool over your designs Fully customize the appearance of your design and end product Completely revamp your portfolio Ain’t…
  • Produce an exceptional and unique t-shirt design in moments. (Yes, you!)

    Go Media
    24 Apr 2014 | 6:32 am
    Hello Designers, If you’re like me, there are a million things you want to accomplish. Like, today. But time (and frankly, a tiny bit of skill) have kept me from checking those things off of my ever-growing list. Until now. Thankfully, I have some amazing friends who have hooked me up with the tools I need to not only check off my to-dos, but look like somebody who’s somebody doing them too. And they’re here to help you as well. Introducing the T-Shirt Design Pack Here we go ya’ll. A way to actually design an exceptional (and unique) t-shirt in moments (little design…
  • Connect, collaborate and be forever changed: Grab your WMC Fest 5 ticket now!

    Go Media
    23 Apr 2014 | 6:25 am
    Three Days that Will Change Your Life… When your head is down and nose is to the grindstone, it’s easy to feel disconnected from the world, from your fellow creatives. As projects pile up, it’s easy to feel overwhelmed and to even lose that fire you once had as a designer, artist, musician, entrepreneur, maker, doer, dreamer. What if I told you you have the opportunity to breathe again? Attend our 5th annual Weapons of Mass Creation Fest (running August 15 – 17) and you’ll experience three days of inspiration on overdrive: three days surrounded by folks just like…
  • Tutorial: using metal and rust textures to destroy a design

    Simon H.
    22 Apr 2014 | 7:00 am
    Hello all! Simon from Studio Ace of Spade here again, ready to show you how to use my latest textures, the metal dumpster texture pack, to destroy and weather out the crap of your designs. What’s in the pack? A little while ago, there was one of these huge metal dumpsters sitting in a parking lot. Since no texture library is complete without rust and metal textures, I got my camera out and shot as many images I could of the banged-up monster. The textures range from subtle speckles in the paint to massive rust damage. This makes this pack highly versatile, and will help you bring either…
  • Save the Date: Live Podcast Recording – 4/25/2014

    Go Media
    21 Apr 2014 | 6:45 am
    Join us at 1pm ET on Friday, April 25, 2014 for the next edition of the Go Media Podcast. This episode, we’ll be chatting with our buddy Mike Jones. Mike is the founder Creative South, the premier southern creative conference.  Mike will chat with us about his fourth successful year as head honcho.  Live chat and audio feed available at http://gomediazine.com/live starting at 1:00 pm ET. If you post a question or topic in the live chat, we’ll read and respond to it “on air”. The post Save the Date: Live Podcast Recording – 4/25/2014 appeared first on…
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    Digital Influence Mapping Project

  • Making Ideas Stronger Through Executive Feedback

    John Bell
    14 Apr 2014 | 3:55 am
    We are constantly designing new ideas: content marketing programs, ways to practically educate customers, brand ideas, tools that help people get stuff done and more. It’s all highly creative and requires a back and forth between those designing the solution, those who will actually use the solution and the executive stakeholders who fund or otherwise support the initiative.   So much noise is made about getting end-users into the design process and making sure that we are all building something with the user in mind. That is super-critical. Far less noise is made about getting…
  • Chipotle: Building Content Marketing on a Story Platform

    John Bell
    7 Apr 2014 | 3:41 am
    There are many flavors of content marketing. Most of us are using content to build a direct relationship with our customers and sales channel. We divert resources from what we would have tried to accomplish via advertising towards creating valuable content and then extending the reach via paid and earned media. Chipotle does all of that and is going further. Look at their Cultivate Festival that creates events with music, local food providers and educational food bars for Chipotle. Look at their CAA-fueled work with the Scarecrow video (12M+ views) and the mobile games of the same name/theme.
  • Digital Data: Move From Listening to Learning

    John Bell
    31 Mar 2014 | 4:00 am
    We must turn the corner from merely collecting and repackaging social and digital data to actually analyzing "big data" and learning from it. We Are Social have it right in their Future Factors 2014 Report.  3 Phases of Listening I often describe brand marketers moving into a 3rd phase of social listening and digital data mining. The first phase was the "just do it" phase. Brands realized that they could learn and gain experience simply by monitoring what people were saying about their products and services across social media. Listening to brand mentions in blogs…
  • Re-intermediation At The Hands of Social Networks

    John Bell
    24 Mar 2014 | 4:01 am
    We could have seen it coming. Build a million brand fans on Facebook and then watch as Facebook turns off your access to those very fans. That’s what people are talking about when they mention Facebook Zero. As Marshall Manson from social@Ogilvy summarized in a recent post, “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more.” Re-mediators Where brands…
  • Three Harsh Realities of Content Marketing

    John Bell
    10 Mar 2014 | 4:05 am
    Many businesses will make moves to put content marketing at the heart of their marketing and communications.  It may look simple but just as the Tim Robbins character in Robert Altman's The Player underestimated the power of the writer, it's easy to underestimate what it takes to actually do it well.  I define content marketing as follows: When brands organize themselves to deliver a regular stream of valuable content to customers and stakeholders meant to strengthen their relationship with those audiences, they are practicing content marketing. The “value” must be…
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    The Hidden Persuader

  • "France is in the air"

    hidden persuader
    24 Apr 2014 | 3:48 am
  • "Copy that"

    hidden persuader
    23 Apr 2014 | 3:43 am
  • "Food for thought"

    hidden persuader
    15 Apr 2014 | 7:28 am
    "Brands have two rules - persuading outsiders to buy and persuading insiders to believe." -- Wally Olins
  • "Wally Olins"

    hidden persuader
    15 Apr 2014 | 7:18 am
    "Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."Here.
  • "Food for thought"

    hidden persuader
    15 Apr 2014 | 7:12 am
    "Bouquets of hashtags are the modern way to express grief."-- The Sunday Times on Peaches Geldof
 
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    Why Advertising Sucks

  • Boxes and molds

    Joker
    18 Apr 2014 | 12:44 pm
    Can someone please explain the obsession of breaking the mold and thinking outside the box? I hear it from all fucking sides. Everyone in stereo clamoring for the revolutionary ideas that will yield results and save the account. Well here’s something you don’t hear every day:There’s nothing wrong with the mold or thinking within the box. Before you decide to become all righteous with your moustache an d shower me with patchouli droppings, hear me out. I’m NOT saying don’t question the quo and don’t push boundaries. Not at all, when you have the chance to do this, the client with…
  • Redo Resend Repeat

    Joker
    16 Apr 2014 | 4:00 am
    Fuck reduce, reuse and recyle… this is the bread and butter of the advertising industry and what clients pay for. They think they’re paying for creativity or strategy? Fuck no, they’re paying for rehashed ideas that have been revised ad nauseum. They’re getting refried beans. They’re getting last year’s leftovers with a zesty new twist of bullshit lime. I have lost count how many times in advertising and beyond I’ve had to redo something because someone didn’t know how to explain something. And this is coming from someone who picks up the phone and walks to someone’s desk to…
  • Shit concerto in F Minor

    Joker
    14 Apr 2014 | 4:44 am
    I remember when I lost my work poop cherry… that time when my sphincter and my colon looked at me with somber eyes and said, we can’t hold it in Cap’n, we gotta push it out. It was not a pleasant experience for many reasons, though that’s another post for another day because obviously this will not be the only shit post to be had in the following months. No, this is not about the first time my ass cheeks were touched by foreign plastic. This is about bathrooms with more than one stall and why I can’t deal with it. It’s one thing to have to shit at work. It’s another thing…
  • Guilty pleasures, music video edition: Philip Bailey

    Joker
    12 Apr 2014 | 1:19 pm
    It's not every day you see a steaming pile of crap video that makes you gasp, sigh, lurch, hurl and wonder, just who the fuck thought this was a good idea.Enter Philip Bailey's 80's extravaganza Walking on the Chinese Wall. Just... just... look at it. It's wonderful!It's fucking awful, it's hokey, it's lame, it's like Rick Astley fucked Billy Ocean and out came Philp Bailey! This type of music can't be denied, because even if it's lame... here's the kicker...You'll be humming this tune for days.So here's to more rubbish to feed the wicked!
  • The end is nigh, so thanks for all the fish

    Joker
    12 Apr 2014 | 1:15 pm
    Well kiddies, if there’s anyone still out there that reads this blog or has us in their RSS feed, suffice to say we’ve been busy… sure. Our little blog has touched our lives in some of the most deliciously inappropriate ways and it’s time to grow beyond the blogosphere and come to the real world. That means that this is our farewell tour. The blog will be closing on a poetic date in the coming months and in the meantime, we’ll be entertaining you guys with a final barrage of carnage for your enjoyment. All farewells and words of wisdom will be forthcoming. For now though,…
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    Brains on Fire

  • Passion Tips Conversation to Advocacy.

    Robbin Phillips
    23 Apr 2014 | 6:09 am
    Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product or brand. So much so that they become a living messenger for that idea, cause, product or brand. The post Passion Tips Conversation to Advocacy. appeared first on Brains on Fire.
  • Love, Work and Wisdom.

    Robbin Phillips
    21 Apr 2014 | 6:47 am
    I believe  with every cell in my body you absolutely must strive to find work you LOVE and pour LOVE into the work you do every single day. The other day I was in a meeting with Cordell and he tossed a thought out I want to share. From Cordell: “Work makes you old. Love makes you young.” Find and surround yourself with people who love what they do so much that they embrace each day with adventure.  I see love at work all day long at Brains on Fire. When you love what you do, time simply doesn’t exist. What do you love about the work you do in the world? How will you show…
  • Stop Trying to Be Apple — and Just Be You

    Amy Taylor
    17 Apr 2014 | 6:47 am
    I began my career in marketing/PR for municipal government. Community building in the literal sense. A couple weeks ago I had the opportunity to listen to a couple super smart City Planner types talk about exactly that as my city began the process of creating a new “Master Plan.” While the focus of the talk was physical communities, so much of the advice was relevant to community building and brands. My takeaway: You can admire someone else’s success, but you can never replicate it by repeating the same tactics. Nor should you want to. Building a great brand is not a matter…
  • On Community and Healthy Brands.

    Robbin Phillips
    16 Apr 2014 | 6:00 am
    Science has proven that social connections and community play a major factor in a person’s health and well-being. (Just google Social Relationship and Health -or- Community and Health.) I’ve written about the Gallup WellBeing index before because I find it wonderful and validating and important that two out of five of the Gallup WellBeing Index measurements focus on relationships and community. Those five indexes are:   » Purpose: Liking what you do each day and being motivated to achieve your goals » Social: Having supportive relationships and love in your life » Financial:…
  • Friday Fotos | Edition 10

    Amy Taylor
    11 Apr 2014 | 8:05 am
    Good times at #Grok14 A Brains best-kept secret: the kid’s grilled cheese with fries at Rick’s is not only an acceptable adult meal – it will only set you back $4. “You can’t depend on your eyes when your imagination is out of focus.” – Mark Twain Follow Brains on Fire on Instagram @bofoagram   The post Friday Fotos | Edition 10 appeared first on Brains on Fire.
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    Content Marketing Institute

  • Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

    Michele Linn
    24 Apr 2014 | 3:00 am
    Visual content marketing has grown tremendously in the last year or two, as brand marketers have started to realize that words alone aren’t going to be enough to keep customers and prospects engaged and involved. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Marketing Look Book, with 25 remarkable, best-in-class examples.  So, how can your business capitalize on the latest trends in visual content marketing? Here’s our advice, based on some big brand examples that caught our eyes: Visual Content Marketing…
  • How to Prepare Your Brand for Business Storytelling Success

    Mike Murray
    23 Apr 2014 | 3:00 am
    Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place. What is business storytelling anyway? Definitions abound, but basically it boils down to brands sharing their messages in ways that engage audiences and drive them to take a desired action (like making a purchase, calling a sales person,…
  • Enterprise Content Marketing Research: Where Does Success Lie in 2014?

    Joe Pulizzi
    22 Apr 2014 | 3:00 am
    Over the last several months, there has been a lot of discussion among marketers and industry thought leaders around the challenges involved with integrating content marketing across the enterprise. At Content Marketing World Sydney, CMI’s lead strategist, Robert Rose, even presented a new Content Creation Management (CCM) model that you’ll hear a lot about from us over the upcoming months. The latest CMI research confirms that integration is indeed the most often cited challenge among business-to-business (B2B) enterprise marketers (i.e., at companies with 1,000+ employees).
  • What Medium Means for Content Marketing

    Mike Kaput
    21 Apr 2014 | 3:00 am
    Back in the day, you’d buy meat from a butcher, veggies from a grocer, and maybe swing by a dry goods store on your way home. Grocery shopping was a multi-stop affair. Now, you visit a local supermarket or a big-box retailer that has everything you need in one place. A similar change is taking place in how people consume content.  Before, we relied exclusively on a collection of blogs and websites to provide us with the content we wanted and needed. Brands then entered the game, but the model didn’t change much: They just produced their own content, instead of relying on…
  • Why Native Advertising Won’t Survive, Regardless of FTC Involvement

    Kirk Cheyfitz
    20 Apr 2014 | 3:00 am
    The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — a passing fad in the slow demise of traditional advertising.  The Federal Trade Commission (FTC) weighed in back in December 2013 with a day-long workshop to figure out how to regulate native ads on digital…
 
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    Adrants

  • The Slo Mo Guys Blow Up Daiquiris and Pina Coladas For Captain Morgan

    24 Apr 2014 | 11:49 am
    In a couple of less-than-exciting slow motion videos, The Slo Mo Guys have a bit of fun smashing up a collection of daiquiris and pina coladas for Captain Morgan. But they did make another video entitled Canon which is actually pretty cool. To support the premiere of this video series, the brand will be hosting a two-week contest that challenges fans to guess the number of cocktails that were demolished during the making of "Cannon." The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on…
  • After Eliminating Women's 'Creamy Behemoths' Poo-Pourri Wants to Eliminate Men's 'Man Manure'

    24 Apr 2014 | 9:38 am
    Well it's nowhere near as funny as witnessing a cute birthing a creamy behemoth from her cavernous bowels all to promote a spray, Poo-Pourri, that traps poo smells beneath toilet water. While the first video, which has over 26 million views, was filled with an endless litany of pet names for pooping, this one is a bit more sterile and comes off as if it were a sterile product demonstration video. Much like DollarShaveClub, sequels never really live up to the original.
  • Dutch Celebrate New King With Princess Toss

    24 Apr 2014 | 9:14 am
    You've gotta love any country that has a game called Princess Tossing to celebrate the crowning of a new king. Until recently it was custom in the Netherlands to celebrate the Queen's birthday. From 1890 to 2013, the day was known as Koninginnedag or Queen's Day and celebrated on April 30th. The prominent opportunity for "orange madness", the day the sober Dutch let down their hair and dye themselves orange. Flea-markets, music and games on the street are traditionally part of this madness. This year marks the first Kingsday ever with the crowning of a new Dutch King: Willem-Alexander. And to…
  • 8 Steps Towards Avoiding NYPD-Like Social Media Idiocy

    24 Apr 2014 | 9:00 am
    Wow. If only the NYPD had read this report from Spredfast. Perhaps they might have avoided the firehose of backlash they have received since sending that tweet. This report covers the 8 steps every smart (and dumb) brand needs to master in order to implement an effective social media strategy and ingrain social practices in to the organization as a whole. Don't end up like the NYPD. Download this report now and save yourself the embarrassment.
  • Internet-Enabled Coffee Machine Demonstrates Singapore's Ability to Facilitate Business Ventures

    24 Apr 2014 | 6:53 am
    Here's a pretty cool idea. Working with Strawberry Frog, The Secret Little Agency and Tellart, EDB, a Singapore-based government group which promotes the city as a business destination debuted The Coffee Connector at The Economist Big ReThink Conference last month. Leveraging the notion that grabbing a cup of coffee is a great way for a couple of people to build a relationship and coupling that with EDB's goal of facilitating companies to create successful business ventures, The Coffee Connector demonstrated the value of strong relationships. Each party is then rewarded with a freshly brewed…
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    Firepole Marketing Blog

  • How to Use Business Storytelling to Find Your Message

    Guest Author
    24 Apr 2014 | 5:15 am
    Life coaches, health coaches, yoga teachers and the like, please gather round. Your business is really more of an art form, isn’t it?  An art form with a real core message that’s ready to take flight. And yet, getting your message out to the world is difficult. Really difficult. Why? Why do other businesses have no trouble with business storytelling while you struggle to get started? It’s because you’ve succumbed to the greatest lie of all time: self-promotion is inauthentic. Time To Do Some Myth-Busting Tweet it! Shameless self-promotion is a completely different…
  • CEI 041: Hugh Culver on Discipline and Productivity

    Megan
    23 Apr 2014 | 5:15 am
    Discipline and productivity are two of the biggest keys to growing your business, but what exactly do they mean? Today, Danny interviews Hugh Culver, who comes from a really interesting background in adventure tourism (think whitewater rafting and private tours in Antartica) before transitioning into a corporate consulting role. About three years ago, Hugh turned his attention from corporate consulting to his third successful business, which grew out of his best-selling book Give Me a Break. On this week’s podcast, Danny and Hugh explore the idea of discipline and productivity –…
  • How to Get Published on Forbes.com Without Really Trying

    Guest Author
    22 Apr 2014 | 5:15 am
    Yes, you read the headline correctly: this post is all about how to “accidentally” get published on Forbes.com. Now, I know what you’re thinking: Tweet it! Forbes.com doesn’t publish just anyone, let alone by accident. So allow me to set the scene for you. How I Got Published on Forbes It was the day my first major guest article was to go live. I had just started my personal financial planning business, and was thrilled to be getting press on LearnVest, a Mint.com for women that targeted my niche perfectly. What’s more, I had waited exactly 4 months for this post…
  • What is a DDoS Attack, and How Can I Protect My Business?

    Guest Author
    21 Apr 2014 | 5:15 am
    Tweet it! Are you aware of the latest threat to your online business? It goes by the innocuous sounding name of DDoS . That stands for Distributed Denial of Service and it’s no coincidence that it almost always gets used with the word “attack,” as in DDoS attack. It has become commonplace enough to have its own Wikipedia entry, and it’s not a short one anymore, either. It’s sad, but DDoS attacks are becoming as commonplace as car theft. As yet, nobody has figured out how to protect society from this new evil. Like car theft, it doesn’t affect you every day,…
  • 7 Embarrassing Email Marketing Mistakes

    Guest Author
    18 Apr 2014 | 5:15 am
    Look around the Internet and you’ll see lots of attempts of attracting traffic. And more often than not, the goal is to get subscribers. But then what? Tweet it! Having subscribers doesn’t equal income – it only equals great opportunity. How well you use different email marketing strategies and engage your audience decides how well you cash in on the opportunity. You can deduce how marketing savvy someone is based on their emails. Noticing the difference between good amateurs and true pros can be a bit tricky, but spotting beginners is easy; they make embarrassingly simple…
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    Churbuck.com

  • Baseball needs human error

    David Churbuck
    24 Apr 2014 | 6:52 am
    The invasion of the instant replay into professional sports threatens to remove one of the essential components of the sporting experience: the capricious effects of human error on the part of referees and umpires. This spring's baseball season has seen the introduction of a silly system where a team's manager can challenge an official call made on the field and the play is then remotely reviewed at Major League Baseball's New York City headquarters by some faceless judges who look at the television feeds. Because the technology exists to determine the truth doesn't mean it has a place in a…
  • Put the Tits Above The Fold

    David Churbuck
    22 Apr 2014 | 5:35 am
    Al Neuharth, founder of USA Today, told a page one meeting shortly after the launch of the national newspaper that if the editors ran a photograph of a pretty girl on the front page to, well, make sure her chest was visible above the fold so it would be visible on a stack or inside a vending machine. Using T&A to sell stuff is Advertising 101. After years of wondering why pretty women want to be my friend, I've had enough. LinkedIn is becoming a cesspool of strange spam, endorsements, clickbait and general vanity. I get three or four requests a day to add a stranger to my network,…
  • 21 Apr 2014 | 4:37 pm

    David Churbuck
    21 Apr 2014 | 4:37 pm
    Click here to view the embedded video.
  • Getting underway

    David Churbuck
    21 Apr 2014 | 7:02 am
    I launched the motorboat yesterday afternoon after two weeks of working on it in the middle of the yard. Some years the boat manages to go in early, other years it goes in late. This year was late because of the winter-that-wouldn't-end. Some years the boat needs multiple visits to the mechanic, other years I get her running on my own. This year I tackled a few overdue projects and one nasty recurring problem which required a sledgehammer. As my Cousin Pete (who lives across the street in the western half of the Chatfield family compound) likes to to say, watching a Churbuck with an internal…
  • Fencing Clams

    David Churbuck
    19 Apr 2014 | 4:30 am
    The Cape Cod Clam Caper appears to have been solved. A spate of thefts last year  from commercial and municipal oyster grants from Dennis to Marstons Mills meant someone was stealing tens of thousands of clams and finding a way to fence them.  Which meant someone was selling the public "transfer" clams being grown in polluted water before their transfer and cleansing. Now comes the sad news that one familiar Upper Cape institution, Joe's Lobster Mart in Sandwich, on the bulkhead of the Cape Cod Canal allegedly bought the clams from the alleged clam pirate, one Michael Bryant, 38. The…
 
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    Ryan Stephens Marketing

  • 11 of My Favorite Blog Posts and News Articles from March 2014

    Ryan Stephens
    2 Apr 2014 | 4:22 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. Here’s my effort to provide a little signal by curating some of the best/most interesting/funniest posts (and sometimes videos) I read (or watched) during the month of March 2014. I do the hard work so you don’t have to. Please use the comments section to recommend and share other posts you found useful and/or your…
  • 15 of My Favorite Blog Posts and News Articles From February 2014

    Ryan Stephens
    28 Feb 2014 | 8:12 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. Here’s my effort to provide a little signal by curating some of the best/most interesting/funniest posts (and sometimes videos) I read during the month of February 2014. I do the hard work so you don’t have to. Please use the comments section to recommend and share other posts you found useful and/or your best post…
  • How to Cure Anxiety With Play

    Ryan Stephens
    14 Feb 2014 | 8:42 am
    I think it was the book that Charlie HAD to write, perhaps literally to save his own life.  – Ryan Holiday I don’t experience anxiety the way Charlie did before he wrote Play It Away: A Workaholic’s Cure for Anxiety, but I knew I needed to read this book. And not because I consider Charlie a friend. (We interned together for Seth Godin in 2008 and have stayed in touch since). Since taking the entrepreneurial path I definitely feel much more anxious. Not to mention the level of uncertainty and discomfort I consistently face and what that does to my once unshakable…
  • How to Refocus Yourself When You Hit a Snag

    Ryan Stephens
    12 Feb 2014 | 4:32 am
    I’m a huge nerd for personal development. Consequently, I’m a member of a mastermind group full of people smarter and more talented than I am. Recently, one of the members said: “This week I personally have not been performing the way I normally do. I wonder how you other members get back on track and refocus when you have fallen behind on your goals?” I started reading through the answers, all of them solid: Shit happens. Take time to relax. You don’t always have to be a top performer. Steer into the skid. Give yourself permission to continue the…
  • 15 of My Favorite Blog Posts & News Articles From January 2014

    Ryan Stephens
    31 Jan 2014 | 12:20 pm
    “We *should* blog less,” my good friend Jenny Blake said emphatically the last time we talked. “There’s a lot of great content online now, but there’s also so much noise competing for our attention. It’s not like back when we started writing.” She’s 100% right — as Mark Schaefer’s post about content shock (below) covers in great detail. With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always…
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    brandflakesforbreakfast

  • sacks are shrinking

    Cory
    24 Apr 2014 | 5:12 am
    A TRAVESTY! Sun Chips is decreasing their portion size by over 30%. THIRTY PERCENT! How much are they reducing the price? Zero. Same price, less chip. Their Facebook page is probably not going to be a happy place for a few days.
  • amazon gets hbo... mostly

    Cory
    24 Apr 2014 | 5:08 am
    Amazon and HBO hit the newsroom today when the announcement of an exclusive deal for online content distribution hit the wire. It's nothing but big love between the two companies when they announced an enlightened part of the deal that adds the HBO GO service to the new Kindle Fire TV's family tree. One show that didn't find its way into the Amazon Prime library... Game of Thrones.
  • fly comfy

    Cory
    24 Apr 2014 | 5:03 am
    KLM Royal Dutch Airlines seems pretty cool. They wanted to give away an upgrade for some World Business Class tickets to a random person, but not just any person. They wanted to make sure the lucky person would enjoy the reclining seats by getting them to lie down in a busy airport with a bunch of hidden cameras and then busting out of a hidden room punk'd style.
  • NYPD's Twitter contest gets a beatdown

    Kristien Del Ferraro
    23 Apr 2014 | 5:10 am
    Most of the NYPD work their butts off to keep the streets of NYC safe, so it's clear they deserve the love they were looking for when they launched a Twitter contest encouraging people to share picts of themselves with NYPD using the hashtag #myNYPD. All was going well, until some not so flattering photos started surfacing showing some NYPD officers using (allegedly) excessive force... and then it snowballed from there to sarcastic tweets, rants and so on. And there went that. Ah yes, even the PoPo can't escape a good 'ole social media campaign gone bad.
  • this is your baby on drugs

    Kristien Del Ferraro
    23 Apr 2014 | 5:09 am
    You've probably seen a lot of fantastic anti-substance abuse campaigns, but can you recall any using babies, using? Yeah, that's right. This campaign for 12 Keys Rehab uses adorable babies to point out that everything you do, directly affects your child... because they're more like you than you know. Powerful.
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    RefreshWeb

  • What You Need to Know Now About Marketing

    John Rasco
    14 Apr 2014 | 3:26 pm
    Great piece by Micah Soloman in Forbes Online’s Entrepreneurs section on what has replaced “the 4 Ps of marketing.” About time, since ad guys have said for a long time the human mind really only has room to consider three options. Here’s the salient excerpt: I would describe the resulting situation in a single all-important sentence: Customers no longer care what you say about your brand – unless it matches what they, or their friends, or the people they trust, experience with your company. Those 27 words distill the essence of what I call our new 3-H reality, which…
  • Need Business Resources? New List o’ Links

    John Rasco
    24 Feb 2014 | 4:33 pm
    Just released by vcfo, one of the top financial consulting firms in Texas, Colorado and Washington: a one-stop shopping page for business and start-up research. Links for entrepreneurs and investors to resources for: business directories, business plans, competitive intelligence, financing, global data, USPTO, SBA and other government sites, hiring & recruiting, human resources, marketing research, investment analysis and statistics Actually, a lot more topics, but it’s easy to browse. Suggest you bookmark it for reference.
  • Social Media Marketing: Cheat Sheet for Lookin’ GOOD

    John Rasco
    4 Jan 2014 | 10:54 am
    With so many changes to what’s possible over time, the first of the year is a great opportunity to revisit those social media pages and freshen them up. Just saw this on StumbleUpon and knew you needed it! (Update: our friends across the pond, The Pink Group, recently let us know about their more comprehensive social media cheat sheet. You can download the guide yourself, and continue to spread the love by sharing.)
  • Inbound Marketing: An Infographic for Your Boss

    John Rasco
    29 Aug 2013 | 2:56 pm
    This comes by way of Pardot, recently acquired by Salesforce. That deal has exciting potential for many, many marketing departments…check out both SalesCloud and MarketingCloud. This infographic is probably a public service for marketers, who are expected to magically create social media marketing and SEO-worthy content in all the spare time they save with an inbound marketing tool.  Boss, buying the tools doesn’t make me  carpenter, and the same applies to inbound. It takes time (up to a year), a strategy, and the resources to do it well, or why bother? Buried in the details is…
  • SEO for the CEO: What You Need to Know, How Not to Screw It Up

    John Rasco
    10 Aug 2013 | 2:28 pm
    This post appeared recently on two client blogs: vcfo and Chief Outsiders. vcfo is a leader in financial advisory services, HR consulting and recruitment process outsourcing, with offices in Texas, Colorado and Washington. Chief Outsiders provides CMO services to midsize businesses across the country. Each has the ear of CEOs, which are the intended audience for this post. It’s the first of two parts. Maybe it’s happened to you: your board looks at your budget for web marketing and asks about key performance indicators. As the CFO or CEO, you boldly look over the data from your…
 
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    Search Engine Watch - Latest

  • 5 Ways You Can Avoid FOMO When Developing a Website

    Brittney Sheffield
    24 Apr 2014 | 6:30 am
    Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.
  • A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Larry Marine
    24 Apr 2014 | 5:30 am
    Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.
  • Nuances of Spanish Language Search Marketing

    Michael Bonfils
    24 Apr 2014 | 4:30 am
    This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
  • Can Bing Predict Reality Show Winners?

    Jessica Lee
    23 Apr 2014 | 12:30 pm
    Bing is using search and social signals to display predictions in its search results for how contestants of popular reality TV shows will fare. Bing said more types of predictions will be coming in the future as well.
  • How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Jennifer Slegg
    23 Apr 2014 | 11:30 am
    Checking the Internet archive, doing some Google and Bing searches, and asking the seller for specific analytics or Google Webmasters data can help ensure that you're either starting with a clean domain, or discover potential problems.
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    Being Peter Kim

  • Report: State of Community Management

    Peter Kim
    22 Apr 2014 | 7:00 am
    The Community Roundtable, founded in 2009 by Jim Storer and Rachel Happe, has deep expertise in advancing the business of community. This week The Community Roundtable has released the 2014 State of Community Management report, with three key findings: Community maturity delivers business value. Advocacy programs increase engagement. Executive participation impacts success. To download the full report, click […] The post Report: State of Community Management appeared first on Being: Peter Kim.
  • Briefings this week: April 21 – 25

    Peter Kim
    21 Apr 2014 | 6:00 am
    I am taking briefings with these companies this week:   Tuesday Sysomos Wednesday Adobe Beckon   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing technology, visit […] The post Briefings this week: April 21 – 25 appeared first on Being: Peter Kim.
  • Video: Interview at SAP CRM 2014

    Peter Kim
    19 Apr 2014 | 9:00 am
    12 minutes of me talking about marketing, data, analytics and customer relationship management. If the embedded video doesn’t work, try this link: CRM Insider — Peter Kim Interview. The post Video: Interview at SAP CRM 2014 appeared first on Being: Peter Kim.
  • Briefings this week: April 14 – 18

    Peter Kim
    14 Apr 2014 | 6:00 am
    I am taking briefings with these companies this week:   Monday Adobe Alexa Thursday Hubspot Friday Sprinklr   As a reminder, I’m interested in hearing from companies that enable customer experience management, provide marketing services (including agencies and consultancies) and support innovation agenda items. If you are interested in briefing Constellation Research on your marketing […] The post Briefings this week: April 14 – 18 appeared first on Being: Peter Kim.
  • Moving from Typepad to WordPress

    Peter Kim
    13 Apr 2014 | 8:00 am
    After eight years, I’ve finally moved my blog from Typepad to WordPress.   I’ve never sought to make a living from my blog, but I enjoy tinkering around with infrastructure enough to be frustrated with Typepad’s stagnant platform. In the early days, Blogspot, Typepad, and WordPress were all feasible options when starting to blog. These […] The post Moving from Typepad to WordPress appeared first on Being: Peter Kim.
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    TrishaLyn

  • Clean & Clear Morning Burst Hydrating Gel Moisturizer Review

    Trisha Lyn Fawver
    1 Apr 2014 | 8:30 am
    The best investment a company can ever make is to put out trial size bottles of their product. Seriously, without a small, trial size of this moisturizer, I would have never bought a whole 3 oz. tube and I’m in love with it now!  As I mentioned, I BOUGHT this product – and I bought the trial size, too, so this is not something I was sent and felt obligated to review.  Nope, I love this product, and now that I’ve been using it for a while I’ve decided to share with you my morning burst hydrating gel moisturizer review.  If you’re anything like me, you…
  • A Beautiful Birthday to Me!

    Trisha Lyn Fawver
    21 Mar 2014 | 10:00 am
    Happy Belated Birthday to me!  For my birthday this year, I finally did something I’d been wanting to do for a long time – I got mah hair did.  I had won a gift card to the salon where a friend works that I hadn’t used yet, so I put it towards making a dramatic change to ring in turning 33.  This is the picture my stylist took before and after.  Holy crap, right?!  It helps the dramatic “before and after” that my hair was damp when I came in so she quickly towel dried it, hence the frizz – I swear I didn’t normally go out in public looking like…
  • My Versatile Disney Manicure

    Trisha Lyn Fawver
    19 Mar 2014 | 10:00 am
    After wanting to go for years, I finally had the opportunity to take a day trip for a friend’s birthday to visit the Walt Disney Family Museum at the Presidio in San Francisco.  I highly recommend it, though it’ll take longer than you think to go through it!  In honor of going there I wanted to do something Disney themed.  Because our 3-year old “niece” would also be coming, I wanted to do something simple that would evoke Minnie Mouse, I decided on a Disney manicure.  It evolved a few times, and ended up being one of my most ambitious manicures to date, involving…
  • Vouch for my Expertise: Utilizing Affiliate Manager Relationships

    Trisha Lyn Fawver
    6 Mar 2014 | 10:00 am
    Photo Courtesy of Affiliate Summit For the first time ever, I submitted a solo speaker proposal for Affiliate Summit.  I’ve spoken on 5 panels in the past, all of which were terrific experiences.  For Affiliate Summit East 2014, coming up in August back in New York City, I decided that I’d dip my toe into the solo speaking with an Ask the Experts round table discussion proposal. You can vote for it here: Utilizing Affiliate Manager Relationships Whenever affiliates ask me for advice, I always recommend creating a good relationship with their affiliate manager.  I think there is…
  • Loving the Flexibility of Julep Maven

    Trisha Lyn Fawver
    5 Mar 2014 | 8:00 am
    Did you know that Julep sells more than nail polish?  I didn’t until I signed up for the Maven subscription and explored the store a little more.  After two great boxes (my intro and February box) with great polishes that I still haven’t used, when I got the email to customize my March box, I looked around to see what else I could get in my box besides nail polish. I went with the March Modern Beauty Box.  Included in the box, which arrived promptly on Monday the 3rd, was the Julep Buff Lip Scrub, the Julep Luxe Lip Conditioning Treatment, and a Cinnamon Gilliam Stick Candy.
 
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    AdWeek: AdFreak

  • In Vans Ads, Gavin McInnes Explains How to Do Absolutely Everything

    24 Apr 2014 | 12:11 pm
    Ever wonder what your fart strategy should be when trying to hit on someone? Or the best way to fight if you've never been in one? Or how to drink in a bar without annoying the crap out of everyone there? Or perhaps you'd like to know how to survive if you ended up in jail. Or fly the friendly skies without looking and acting like a total asshole? If any of these situations have been giving you trouble (or even if you think they haven't), Gavin McInnes, creative director at Rooster, baby fighter and the dude who pretty much says whatever he's thinking, has your…
  • Stick Your Fingers in These Holes If You Dare, Says Weird Outdoor Ad for PlayStation

    24 Apr 2014 | 11:07 am
    The trend toward branded out-of-home machines that actively hate humans might have reached its apex with this stunt by PlayStation, which shocked commuters in Antwerp's Central Station by, uh, literally shocking them. To promote the PS4 game Infamous: Second Son, a mysterious booth was set up in the lobby. People were goaded to stick their fingers in two holes in the front. Those who did got an electric shock. If they could endure it for five seconds (like that one guy at the end, who is eerily nonchalant about it), they were rewarded with a free copy of the game—whose hero…
  • Ronald McDonald Gets a Makeover and Plans All-Out Clown Assault on Social Media

    24 Apr 2014 | 10:20 am
    It's a big day in the big top of fast food, as McDonald's has given spokesclown Ronald McDonald a makeover. With new threads designed by theater designer Ann Hould-Ward, Ronnie is now decked out in McNugget-sauce-colored cargo pants, a rugby shirt and a fancy new blazer and bowtie (designated for special occasions). Fear not, though—his perfectly coiffed Bruce-Jenner-meets-the-Bee-Gees hairdo and iconic oversized red clown shoes remain a vital part of this dude's duds.  "Customers today want to engage with brands in different ways, and Ronald will continue to…
  • See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln

    24 Apr 2014 | 9:18 am
    Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on Wednesday night—based on a fan's tweet about an evil Abraham Lincoln clone. "They clone Abe Lincoln's DNA and name the clone president for life...except there's one problem: the clone is evil," Dennis Lazar, aka @awsommovieideas, wrote as his winning submission to the brewer's #15secondpremiere contest, which asked for fans' their wildest movie ideas. Those 115 characters (he had to leave room for the…
  • Poo-Pourri Returns to Help Women Suppress the Stench of 'Man-Manure'

    24 Apr 2014 | 7:26 am
    Ladies, are you looking for "the perfect solution to his stinking pollution"? If so, we've got some good news: Poo-Pourri is back with another spritz of its sweet-smelling viral advertising. The spray, made to be used before (not after) dropping a deuce, tallied a truly impressive 26.5 million views on its "Girls Don't Poop" video back in September.  This time, the brand's eloquent maven of miasma is focused on the feces of the less-fair sex: "What if there was a natural, more effective way to make sure you never have to smell his man-manure…
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    Marketing Pilgrim - Internet News and Opinion

  • Facebook Newswire uses Twitter to keep journalists informed

    Cynthia Boris
    24 Apr 2014 | 12:08 pm
    Part of my job is to search the internet for news stories so I can keep my readers informed about what’s happening in the world. I can’t read scan every site every day, so I – like most journalists, depend on curators to help me sort out the important topics from the meh topics. Imagine my surprise when I heard that Facebook was launching a Newswire service, “a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.” Imagine my surprise when I learned that you can access…
  • Facebook CTRs, comments and shares are all up; so why are marketers so unhappy?

    Cynthia Boris
    23 Apr 2014 | 11:15 am
    It’s not just me this time. Facebook Page owners from every size and type of business are talking about how Facebook simply isn’t working for them anymore. Likes have slowed. Posts don’t show up in the newsfeed. Ads don’t convert. Adobe says we’re wrong. According to the new Adobe Digital Index Q1 2014 Social Intelligence Report, “Facebook is back at the top of the mountain.” I wouldn’t usually question a source like Adobe. They did put in the effort, analyzing over 250 billion Facebook ad impressions and 226 billion posts. So, I’m sure…
  • Type new task: Configure updated profile page on Twitter

    Cynthia Boris
    23 Apr 2014 | 9:15 am
    If you haven’t been on Twitter.com in the past two days, plan to head over there later today because you have some work to do. Twitter just rolled out their new profile update and it’s a beauty. See: If you’re lucky, you’ll find a note and a link at the top of your desktop profile page. If you don’t have the link, visit the new profile page instruction site and click the Get it Now button. Before you press the button, you’ll want to give the graphics some thought. The new headers max out at nearly 1500 pixels wide and around 360 in height. Like Facebook,…
  • 10 pressing questions for the godfather of search marketing

    Gareth Davies
    23 Apr 2014 | 5:01 am
    Marketing Pilgrim’s Gareth Davies asked search marketing legend Danny Sullivan the ten most pressing questions for any search marketer… #1 Google: Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller business in the search results. How effective can SEO be for driving organic traffic to a small businesses in 2014? Danny: I think Google’s algorithm is trying to favor brands — not large brands over small brands but brands over sites that you wouldn’t care if you never found them. Brands have value, usually…
  • Do you trust professional content you found on Facebook?

    Cynthia Boris
    22 Apr 2014 | 4:19 pm
    Suppose I emailed you an article about a radical way to drive traffic to your website. Would you be more likely to trust this article if it came from LinkedIn, Facebook or Twitter? According to “The Mindset Divide: Spotlight on Content” from LinkedIn and Millward Brown Digital, where you found the content could be just as important as who wrote it. To be fair, LinkedIn did sponsor this study so obviously it leans in their favor but I still believe there’s a point to be made. Let’s take this off social media and look at it this way; I send you a link to an article. The link…
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    Marketing Interactions

  • Curiosity and Context: Keys to Engagement for B2B Buyers

    ArdathAlbee
    24 Apr 2014 | 9:43 am
    Many B2B marketers have jumped on the bandwagon about answering their buyers and customers' questions. There's a bit more strategy involved to do so in a way that drives momentum, but what I'm not seeing is marketers attempting to promote the curiosity that motivates their buyers to ask the questions they haven't thought of yet. Campaigns are dead. Even Forrester says so. Curiosity and Context are the fuel for engagement. And in B2B, you're going for the long-term - not the one-off. Consistency and longevity critical. The story must build across stages, pulling buyers…
  • Cut Through the Red Tape of Consensus for B2B Buying Decisions

    ArdathAlbee
    15 Apr 2014 | 10:53 am
    This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. Mathew presents three reasons for why this increase in the use of marketing automation foretells good things for the industry and his first one got me thinking. Reason #1: Lots of Red Tape Mathew makes the point that these enterprise companies are not light in the wallet, but that the process of getting through all of the red tape to get a deal done is exhausting. The fact that…
  • B2B Marketers Need a Fresh Perspective

    ArdathAlbee
    8 Apr 2014 | 10:24 am
    In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. I started to answer it and then decided the answer deserved its own post. Michael asked: I can't help wondering what you (and others) think about the "Why-why-why?" of the things you've written about? For example, take the issues you addressed in your last five articles. Why is it so easy for marketers to focus on: Products, rather than the customer as hero? (Product is Not the Hero of a B2B Company's Story) Shiny objects, rather than the thinking work…
  • Product is Not the Hero of a B2B Company's Story

    ArdathAlbee
    3 Apr 2014 | 9:29 am
    Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Well, I'll just rip the bandaid off and say it straight up - You Are Wrong. As a level set for this post: The hero of the story is the protagonist or main character. The protagonist has a goal; is impeded by the antagonist/villain in achieving the goal; seeks knowledge along the way from a mentor to vanquish the villain; and achieves victory to accomplish his goal successfully at the end. Does this description of the hero…
  • Shiny New Tech: Content Not Included. Proceed with Caution

    ArdathAlbee
    25 Mar 2014 | 4:29 pm
    I've written about shiny object syndrome (SOS) on this blog a number of times - just do a search and you'll see. Many others have also shone a light on the folly of SOS over the last few years. But it's not changing behavior. B2B Marketers have yet to take it to heart. Fournaise Group reported in January that Over 70% of Marketers (Still) Got It Wrong in 2013. What they mean by this is that 70% of marketers didn't deliver the performance with their marketing programs expected of them by executive management. There was not enough measurable contribution to sales, market…
 
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    AttentionMax

  • The Predictability Of Bob Ross

    Max Kalehoff
    21 Apr 2014 | 4:25 am
    I enjoyed FiveThirtyEight’s statistical analysis of the paintings of Bob Ross. It’s a novel analysis, and I’m glad it was done. Though it didn’t really produce any big surprises. It confirmed what we already knew. Ross tended to paint natural landscapes, with no people. Among the paintings in his TV show, 91% had at least one tree and 85% had at least two — yes, Bob wanted his happy trees to have friends. The big insight in this analysis came not from statistics, but from Annette Kowalski, who founded Bob Ross Inc. with the painter and remains the steward of his…
  • Wawa

    Max Kalehoff
    19 Apr 2014 | 12:11 pm
    When in Pennsylvania, I always stop at Wawa for a coffee, and sometimes a breakfast sandwich. Wawa is like the Costco of convenience stores. The food and drinks (particularly coffee) are good, the employees are happy and friendly, the prices are fair and the experiences are consistent. I wish Wawa would come to the Westchester, New York area. The post Wawa appeared first on Max Kalehoff.
  • Winter’s Cruel Joke

    Max Kalehoff
    16 Apr 2014 | 4:58 am
    The year 2014 brought one of the worst Northeast winters in decades. There was a persistent cycle of snow storms, thaws and bitter freezes, resulting in layers of ice. Temperatures in the fahrenheit single digits were too common. That winter just played another cruel joke on us. My son and I prepped our garden patch last weekend, as the temperature exceeded 70 degrees. We are proud of our 10′x25′ pile of dirt and manure, as it will foster many vegetables and herbs from late spring through late fall. During one of our myriad supply trips to Home Depot, we remarked how many…
  • How Can I Be Helpful?

    Max Kalehoff
    24 Mar 2014 | 6:28 pm
    “How can I be helpful?” I try to end conversations that way. When you leave the door open to give, it creates a longer and more trusting relationship with others. It makes others remember you, and it increases the probability of positive mutual outcomes. It’s obvious, but not that many do it. When you do it, people notice you. It’s basic etiquette and it will make you more successful and happier. How can I be helpful to you? Photo: David Jenkins The post How Can I Be Helpful? appeared first on Max Kalehoff.
  • Amtrak’s Acela Train Is Fantastic For Getting Work Done

    Max Kalehoff
    9 Feb 2014 | 4:53 pm
    My work these days takes me from New York to Washington, D.C. every month. I always take Amtrak’s Acela high-speed train because it is a little more civilized, faster and has better WiFi. It is a far better experience than the shuttle Jet, and is comparable in speed when you factor in ground travel to and from airports. More than that, my New York-DC Acela trip has become my most cherished time for thinking and getting work done. A lot of things come together just right to create the perfect thinking environment: the romanticism of trains; a smooth, rocking motion that calms; comfy…
 
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    Strategic Public Relations

  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
  • What's the Key to Social Sharing?

    Kevin Dugan
    8 Nov 2013 | 6:24 am
    In reverence of the ink-stained ‎Hermann Rorschach, Google is doing it's trademark logo morphing today. New to me is their addition of sharing tools to the homage, allowing you to share their creative effort when you rollover it (as shown in the above screen grab).Button, Button Who's Got the (Share) Button?Including the ability to share your content today is comparable to what print-friendly tools were to the web of 10 years ago. It's widespread but it's not second nature to include. And adding sharing tools can be executed artfully (like an inkblot), easily (like blogging platforms that…
  • The Six Ingredients for Snackable Content

    Kevin Dugan
    30 Sep 2013 | 2:23 pm
    Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms. “Content is snackable when it is designedfor simple and flexible audience consumption.” The content’s overall design makes it easier to consume, the audience more likely to consume it and it extends from the story and includes how the content is transmitted and shared. As many as…
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    Adverblog

  • Hermès 2014 collection mutates in a quirky film by Julien Vallée

    Bridget
    23 Apr 2014 | 8:03 am
    Hermès is an interesting brand.  Every year it crafts its collection and communication around one creative theme.  The theme for 2014 is ‘Métamorphose’. The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing objects from the collection transform one after the other: bracelets mutate into a zulu mask, a leaf “zips” to reveal a wallet, a stiletto shoe becomes a bird…   Julien Vallée is renowned for a very crafty approach using handmade film techniques. The same artisanal approach was…
  • Let’s talk a bit about brand strategy

    Ana
    20 Apr 2014 | 2:02 pm
    Topics include experience design, utility, customer-centric point of view and how brands are and can be using collaborative economy. Enjoy. Follow me @andjelicaaa
  • iPhone 5 + Tumblr = new Apple campaign

    Ana
    20 Apr 2014 | 1:57 pm
    Apple notoriously doesn’t do social media. So imagine my shock when I saw this. Apple choose nothing less than Tumblr to launch a campaign for its iPhone 5C. The campaign sports the “Every color has a story” (aww) headline and features 15-second video ads. Follow me @andjelicaaa
  • Have you seen the poaching phone?

    Ana
    20 Apr 2014 | 1:47 pm
    If not, this means that you are quite happy with what you do. Because, if you weren’t, apparently, you’d be browsing the career advice ad industry section in a bookstore and you may have found a phone inside one of the books. The phone would have had only one number in it. That would be the number that would have led you to your next adventure. In an incredibly proactive move, Dubai ad agency FP7 has done exactly that: it sent the books with the phone in them to ad creatives they wanted to attract and it placed them into bookstores with titles appealing to the talent the agency…
  • The invisible advertising is born with the First Kiss

    Ana
    20 Apr 2014 | 1:35 pm
    The “First Kiss” video gets me every time. It doesn’t matter that, in addition to being the first kiss among two strangers, it is also a very very clever ad for a clothing company Wren. The video has gotten a considerable traction on YouTube (79 million views and counting). Love both the idea and the execution. If people are excited about invisible technology, why shouldn’t they be excited about invisible advertising?? Follow me @andjelicaaa
 
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    All You Need Is A Good Idea!

  • What did a writer on Seinfeld think about good ideas?

    Jay H. Heyman
    24 Apr 2014 | 7:43 am
    Today’s guest author is Carol Leifer. Though she is not getting paid, and, for that matter, probably not even aware that I am quoting her, she will be getting a link to her book, my sincere thanks, and a chance to talk to an audience that completely agrees with her. And how often does that happen? So, with no further ado, her quote, excerpted from this article.“Being a writer on Seinfeld was all about one thing — the big idea. That was the currency that kept you afloat or got you tossed. And don’t all businesses run on good ideas? Even if you’re just selling hot dogs, you need to…
  • Great news about good ideas

    Jay H. Heyman
    21 Apr 2014 | 7:25 am
    (Photo credit: Wikipedia) In the early days of Porte advertising, black and white ads that we sent to newspapers were printed on Velox paper. Today, of course, we convert an ad to a PDF, and email it to publications around the world.This works well for us, but has certainly eliminated the need for printing houses that specialized in converting ads to veloxes. And then there were the typesetters, also not quite as necessary today.You can make your own list of professions and occupations that have been eliminated or drastically reduced thanks to technology. Heck, I can’t even remember, which…
  • How can you get on this list?

    Jay H. Heyman
    17 Apr 2014 | 6:58 am
    (Photo credit: karen horton) The list is from Fast Company, and it is their 2014 ranking of the 50 most innovative companies. I found it awkward to scroll around the list, but I did notice that you and I were not on it. So here’s my suggestion: create your own top 50 list, and put us both on it. Or, even better, very carefully read the reason each company was selected, to see what you might do more creatively in the future. I will do the same, and I’ll see you on the 2015 list. Got the idea? Related articles France Just Made It Illegal To Answer Work Emails After 6 P.M. | Fast Company |…
  • That’s a good answer

    Jay H. Heyman
    14 Apr 2014 | 7:32 am
    Tonight is the first night of Passover, a holiday that celebrates the Israelites being freed from slavery. An important part of this evening is the asking, by the youngest child, of four questions about the significance of the ceremony. It has been a while since I was the youngest person at any occasion, but I did find some serious questions — and hilarious answers — by youthful students on bored panda. Admittedly, these are not questions associated with the holiday, but since one of the requirements of the evening is the partaking of four (!) cups of wine, perhaps some levity is not out…
  • Nicely put

    Jay H. Heyman
    10 Apr 2014 | 7:09 am
    I am not necessarily recommending this book, Creativity, Inc. I have not read it nor do I know how interesting it may be. And if you click on the link to Amazon, I will receive about as much money as you are paying to read my blog. But I am very much in favor of the sentiment they are using to promote it.
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    Seth Godin's Blog on marketing, tribes and respect

  • How big is your shortcut budget?

    Seth Godin
    24 Apr 2014 | 2:16 am
    All of us are willing to spend a little time and a little money looking for a shortcut now and then. A quicker, more effective way to lose weight, make friends, earn money and get clean, fresh breath. Sometimes, one of those shortcuts pays off and it reinforces our belief that there might just be a better way. It seems, though, that those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.        
  • The generosity boomerang

    Seth Godin
    23 Apr 2014 | 2:40 am
    Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.        
  • Does corporate trust have to be an oxymoron?

    Seth Godin
    22 Apr 2014 | 2:20 am
    Brands are based on trust. Corporations extract enormous value from the relationships they have with suppliers, employees, partners and customers. Yes, it's possible to trust a corporation, we do it all the time. But it's not free. The two key choices a brand makes to be trusted in the long run: 1. You will postpone profit-taking. There are always shortcuts available to you, always ways to make money sooner rather than later, plenty of chances to do a little less or charge a little more. 2. You will do things that are difficult. We know it’s not easy or convenient for you to keep every…
  • Trapped by linkbait

    Seth Godin
    21 Apr 2014 | 2:00 am
    After reading a magazine article by a freelancer, I clicked over to his blog. It was part of a bigger media site, and it contained more than a hundred articles. Every single one of them was formulaic. The standard linkbait headline: ([Integer between 5 and 10] WAYS to [action verb like avoid or stumble or demolish] [juicy adjective like stupid or embarrassing or proven] [noun]. Every article was edited to exactly the length thought to maximize page views and every single article was boring. Sometimes he got to end his headlines with a question mark, but that was the extent of the humanity…
  • "How do I get rid of the fear?"

    Seth Godin
    20 Apr 2014 | 2:28 am
    Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, "How do I dance with the fear?" Fear is not the enemy. Paralysis is the enemy.        
 
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    Marketing.fm

  • Getting to the bottom of the funnel

    info@marketing.fm (www.Marketing.fm)
    23 Apr 2014 | 5:22 am
    I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here. To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place. When I…
  • Way2Ride Taxi Payments in NYC

    info@marketing.fm (www.Marketing.fm)
    22 Apr 2014 | 6:04 am
    For those that don’t know, many (all?) NYC yellow cabs are now outfitted with a digital screen in the back of the cab that shows local news updates, NYC tourist info, and of course advertising. For the past few months I have been actively using Way2Ride which appears as a “check in” button on the screens to easily pay for and charge cab rides to a loaded credit card. I pay attention anytime a call to action says check in (I do work at Foursquare) and this is basically a digital form of connecting your phone to a cab. I was reminded again recently as the latest app update is…
  • Talking Brands

    info@marketing.fm (www.Marketing.fm)
    3 Feb 2014 | 7:34 am
    I was reminded last night while watching the Super Bowl that more brands are talking.  They are not only speaking directly to people on Twitter and Facebook, but also to each other.  All were trying to capture real time moments in their prose, hoping to capture mindshare. Hashtags also were essential in messages, and there are some great scorecards of how brands did here and here. This was definitely not always the case and even remarkable when it occured – back in 2008 Boxee was talking to Pandora Here is a updated snippet of what happened @pandora_radio many users are recommending…
  • “Where did my Google Drive Go?” – Trouble with Google UX

    info@marketing.fm (www.Marketing.fm)
    21 Jan 2014 | 6:04 am
    Sometime last year Google changed the way folks access the “apps” within Gmail and Google Apps for Business accounts.  My summary of the change; everything now takes two clicks instead of one.  The official response shows the feature, and the product forums tell us “…simpler design lets you focus on your in product experience but switch to other Google products when you need to.” Here is the new design decision that has resulted in folks actually asking me what happened to Google Drive. If you dive into the feedback from users and customers its almost…
  • Some thoughts on Calendars and Meetings

    info@marketing.fm (www.Marketing.fm)
    15 Jan 2014 | 5:20 am
    A lot of companies are trying to “solve” calendars. There are many startups that are building calendar apps, desktop apps, and combinations of the two.  Some even try to also manage your to-do list. Integrated features like knowing background information, lateness notifications, and notes on important details about people or places – all part of the race to “own” your calendar. The goal of course is that you are weened off of the standard/default calendar that comes with your phone/tablet/computer/OS and you use their app instead. This of course is a great…
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    Lip-Sticking

  • Why Aren't More Women in Leadership Positions?

    Yvonne
    21 Apr 2014 | 4:30 am
    Guest post by Georgina Stewart Despite strides made in equality, we still struggle to see substantial amounts of women in executive or leadership positions; many view this as a shortage that needs to be tackled. However, before this issue can be resolved it’s essential to identify the factors that may be behind the reason as to why fewer women are progressing to leadership positions and discuss what could be preventing them from doing so. Small Steps One belief is that some women are being groomed for leadership positions and that very slowly more women will appear in the top roles.
  • Home & Family and the Hallmark Channel celebrate season 2 with the Renew-It-All Sweepstakes

    Donna DeClemente
    16 Apr 2014 | 1:16 pm
    By Donna DeClemente, Donna's Promo Talk Home & Family, which is part of The Hallmark Channel family, is celebrating Season 2 of their series with the Renew-It-All-Sweepstakes which they launched on March 31. The sweepstakes is offering one lucky winner a chance to have their home renewed. The grand prize consists of $15,000 in cash to fix up a home along with a trip to Los Angeles for winner and guest to appear on the Home & Family set. Ace Hardware is a partner  providing a $2,500 gift card in the grand prize package along with Lumber Liquidators who is also a partner providing a…
  • 5 Ways to Play the What if Game... and be serious about it

    Yvonne
    15 Apr 2014 | 2:50 pm
    by Yvonne DiVita "I'm just funning ya," the kid in the commercial says, to a famous football star. This after challenging him with ways he, the kid, is going to become even more famous and also become the football star's mother's favorite...  "I'm just funning ya," the kid finally says with a lopsided grin. The football star smiles and nods, cause it's all in fun, don't you know?  "Or am I?' the little kid ends.  Or am I? The question isn't meant to be answered. The answer is... maybe, maybe not. The kid is yanking the football player's shorts, no doubt, but inherent in the teasing is the…
  • Calling The PollyAnna In All Of Us

    Yvonne
    10 Apr 2014 | 11:52 am
    Post by Blog Manager Robbi Hess Okay, I admit, I try to think and be positive. There are days when I figure if I just fake it, it will happen, right? Blah. Somedays I just want to be negative. I just want to wallow in a bit of self pity, drown my sorrows in a bowl of ice cream and wear sweats all day. Is that wrong? I don't think so. If your bad mood persists, then it might be time to seek professional help, but for Pete's sake, there are times when you can just be in a bad mood! Since my cancer diagnosis I have really tried to embrace life, stop and actually smell the flowers, give in to my…
  • Spring Cleaning Your Online Reputation

    Alicia Lawrence
    10 Apr 2014 | 11:18 am
    Guest post by Alicia Lawrence If I Google your business right now, what will I find?  For most companies, the honest answer is “a mix of mostly good stuff… and a few bad things, too.”  This is a problem in a world where people get most of their information online.  It’s also the impetus to start considering how to “spring clean” your organization’s web reputation. When a potential customer checks you out using Google, Bing or Yahoo!, he or she has a tendency to believe what is read.  This makes it imperative to do everything in your power to ensure that the first 10 search…
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    Web Ink Now

  • Back online after TypePad DDoS attack… hopefully

    David Meerman Scott
    23 Apr 2014 | 1:45 am
    This blog, along with others hosted by TypePad, has been down for an extended period of time due to criminals executing a prolonged DDoS (distributed denial-of-service) attack. A non-techie definition of a DDoS attack is when a huge flood of Web traffic is sent to overwhelm a website or network. Sometimes the criminals who do this demand ransom to stop, which appears to have been the case with TypePad according to TechCrunch. A similar attack occurred recently taking down Basecamp. The post mortem about the Basecamp attack is interesting in its details on the attack. The attack started late…
  • Late to bed early to rise, work like hell and advertise

    David Meerman Scott
    17 Apr 2014 | 10:12 am
    My book Marketing the Moon, which I wrote with Rich Jurek and with a forward from Gene Cernan, the last man on the moon, has now been out for about a month. The book has gotten off to a terrific start. We were interviewed by Kai Ryssdal for a five minute segment on NPR Marketplace which aired on Monday; the Wall Street Journal featured the book with a half page in a Weekend Edition; we scored a coveted one sentence review in the New York Times Sunday Magazine “U.S. government goes ‘Mad Men’ on Apollo, gets it right”; and many other bloggers and media outlets have written about us…
  • Flash Boys and the power of story

    David Meerman Scott
    15 Apr 2014 | 11:06 am
    I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well. Flash Boys is a story…
  • Personal brand or corporate brand

    David Meerman Scott
    10 Apr 2014 | 10:53 am
    Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog. I made two decisions at the time I wish I hadn’t. I branded myself as a business called Freshspot Marketing and I named my blog Web Ink Now. Rather than using my name David Meerman Scott, I branded other things. These were errors because the names Freshspot Marketing and Web Ink Now didn’t mean much and have been confusing. Fortunately, the web is iterative and you make changes over time. New blog masthead Yesterday I rolled out a new blog masthead to focus on…
  • Airlines save a penny a passenger by squeezing out limes

    David Meerman Scott
    8 Apr 2014 | 10:07 am
    On Wednesday I fly on American Airlines from Boston to San Francisco. I’m going to order my usual: club soda, no ice, with a lime wedge. It's my thing. A little pleasure while in the air. I hope I get the lime. But I may not. [UPDATE - American Airlines did serve me a lime today. Two wedges in fact.] It seems some airlines including Alaska Airlines and United Airlines are choosing not to include a lime with drinks because of a price increase. How much you ask? I calculate the lime wedge in my drink went from two cents to three cents. That added single penny means some airline bean…
 
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    EmailKarma.net

  • CASL Countdown: Week 11 – Identification and Data

    Matthew Vernhout
    21 Apr 2014 | 10:53 am
    Canada’s Anti-Spam Legislation (CASL) requires that proper identification and notifications be supplied to potential recipients of commercial electronic messages at the time of subscription to qualify for proper express and implied consents. As a reminder these include; postal address, privacy policy, contact information (phone, email or contact form) and a statement about unsubscribing from future communications. As an extension to our Week 15 tasks, we are now going to get some more of the details around data collection and where you are getting your records from. Hopefully you have…
  • CASL Countdown: Week 12 identify your email sources

    Matthew Vernhout
    14 Apr 2014 | 1:23 pm
    This is all about email this week, and identifying where your emails are originating from. With all the talk about DMARC recently and how Yahoo! broke the internet (they didn’t, just a very small portions of it) it seems like a fitting week to discuss how you can track your email campaigns. A good portion of CASL compliance will come down to understanding your email patterns and being able to track the approved messages your organization has sent. One handy tools to do this is DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”. DMARC…
  • CASL Countdown: Weeks 14 and 15 Data Collection Upgrades

    Matthew Vernhout
    2 Apr 2014 | 1:29 pm
    Let me first start by apologizing about skipping last week – I was on a much needed vacation and just couldn’t bring myself to sit in front of a computer while I was away. So that means I’ll make up the extra in this post with two weeks in one article. Week 15: Collecting of new addresses Running from Week 17 where we built the list of data sources for your marketing file, it’s time to look at what is missing in the process of perscribed information (contact info – email/phone/form, postal address, unsubscribe statements) and look to have it added. Take the time…
  • CASL Countdown: Week 16 Data Management and Access

    Matthew Vernhout
    13 Mar 2014 | 2:12 pm
    Data two weeks in a row?! When will we get to the meat of CASL you ask… Soon I promise but this is very important and quite a bit of work so I’m front loading it in the planning phases. Let us start by reviewing your database to see how you are currently collecting and more importantly recording consent for your members. If you needed to prove consent for a recipient you’ve sent mail to, what data do you have to back up your claim? Can you provide the level of consent (explicit, implied, verbal, 3rd party, unknown) or any supporting data the date/time of collection, the…
  • CASL Countdown: Week 17 Data Collection Review

    Matthew Vernhout
    4 Mar 2014 | 2:04 pm
    Hopefully the last few days have been fruitful and your inventory of information from week 18 is ready for a more detailed review. This weeks idea is all about creative changes to your data collection practices and CEM templates. No time like the present to review how you are collecting data and build a plan to bridge the gaps between your current processes and potentially a new processes under CASL. Here are some questions to get you thinking about some changes your programs may require: Are you burying consent in a Terms of Service, End User License Agreement or Privacy policy? If so you…
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    Online Marketing Blog

  • How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

    Lee Odden
    24 Apr 2014 | 4:02 am
    An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it’s time to think about how to integrate an “Optimize and Socialize” approach into the overall online marketing program. Two key considerations for implementing a scalable “Optimize and Socialize” content marketing approach involve where SEO and social media optimization fit within the content planning and publishing process and the skills of Social Media and SEO content creators. Here is a small business example that uses an Online Marketing Audit to start finding…
  • Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

    Lee Odden
    23 Apr 2014 | 7:44 am
    With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks and Twitter is no different. Of course some things stay the same. In 2009 a study was done of Twitter content and 40% was deemed “pointless babble“. I suspect many Twitter users would agree that a certain portion of today’s tweets fall in that same category. This got me…
  • Facts Tell, Stories Sell – The Importance of Story Before Marketing

    Lee Odden
    22 Apr 2014 | 7:31 am
    Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more. Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing. Melanie has a knack for…
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
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    Ads of the World™

  • Donnamag / Sanofi: SOS PMS

    ivan
    24 Apr 2014 | 11:27 am
    Advertising Agency: Publicis, Milan, Italy Creative Directors: Bruno Bertelli, Cristiana Boccassini Art director: Giorgio Garlati Copywriter: Sara Pollini Digital art directors: Hana Kovacevic, Azeglio Bozzardi Digital copywriter: Graziano Nani Account director: Teresa Donvito Account executive: Giulia Rendo Strategic planner: Mattia Orso Mangano Agency producer: Renato Biancardi Digital project manager: Mauro Ceppi Visual Identity & Animation: Shortology by H-57 Production company: H-57 Developing agency: Razorfish Media agency: Zenith Optimedia Published: March 2014
  • Hell Pizza: Pizza Ouija

    ivan
    24 Apr 2014 | 11:24 am
    Bring some after-life to your party. Advertising Agency: MacLaren McCann, Vancouver, Canada Creative Directors: Hagan Ainsworth, Chris Moore Art Directors: Craig Fleish, Chris Moore Copywriter: Greg Kieltyka Designer / Typographer: Craig Flesh Photographer: Frank Hoedl
  • Samsung Galaxy S5: Ultra power saving mode

    ivan
    24 Apr 2014 | 11:09 am
    Advertising Agency: Cheil Worldwide, South Korea Executive Creative Director: Wain Choi Production Company: Radical Media Inc. / Framestore Director: Tarsem Singh Director of Photography: Colin Watkinson
  • Samsung Galaxy S5: Dust and water

    ivan
    24 Apr 2014 | 11:09 am
    Advertising Agency: Cheil Worldwide, South Korea Executive Creative Director: Wain Choi Production Company: Radical Media Inc. / Framestore Director: Tarsem Singh Director of Photography: Colin Watkinson
  • Samsung Galaxy S5: HDR

    ivan
    24 Apr 2014 | 11:09 am
    Advertising Agency: Cheil Worldwide, South Korea Executive Creative Director: Wain Choi Production Company: Radical Media Inc. / Framestore Director: Tarsem Singh Director of Photography: Colin Watkinson
 
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    Marketing & Strategy Innovation blog

  • I’m Getting Engaged!

    alex
    24 Apr 2014 | 12:09 pm
    I know, I know. I said I would never do it again. They said it could never happen. But, at the end of the day you knew it had to happen. Right? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Esteban Kolskycustomer engagementreport
  • Mismatch Between Hype and Reality of How the 70+ Use Techology

    alex
    24 Apr 2014 | 11:58 am
    Pew Internet has just published a report titled - Older adults and technology use: Adoption is increasing but many seniors remain isolated from digital life. Laurie Orlov has written a blog posting about the research. Her main conclusion is that as much as we would like to think that the older-old are taking to using smartphones and tablets and spending more time online the evidence suggests that isn't really so. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Dick Stroudrealitytechnology usagegreydigital living
  • Killer Headlines: 3 Must-Read Posts, and More – Roger’s Picks

    alex
    23 Apr 2014 | 11:47 am
    Here’s the best content we found two weeks ago! Want to help thousands of fellow readers? Share your own great find in a comment! Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingweb resourcescontent marketing
  • The Customer Gap

    alex
    23 Apr 2014 | 12:07 am
    Customers are out-moving organization, creating a gap that has become the no.1 job for CEO’s to fill. There is a growing divide between people and organizations. This is driven by the last forty years of societal change and the customers rapid adoption of new technology (link). The consequence is a change in how people make decisions (link) and more importantly; their demand patterns. Incumbents are now having to react to an expanding chasm of opportunities where a new generation of companies are taking advantage and disrupting existing industries. Facebook Like Google Plus One Linkedin…
  • Why Atoms Are the New Bits

    alex
    22 Apr 2014 | 5:11 am
    Has digital technology really made us better off? While there are lots of impressive gadgets, the impact on our actual well-being has been surprisingly mild. In fact, by many measures, we’ve become worse off since personal computing took hold. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: technologydigital livingGreg Satellfutureevolutionchange
 
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    mobileStorm » Digital Marketing Blog

  • What Are The Essential Ingredients of a Successful Blog in 2014?

    Mobile Marketer
    24 Apr 2014 | 5:00 am
    With content marketing hotter than ever in 2014, company blogs are also becoming more prevalent and popular than ever before. But with years of successful and epic failures providing a backdrop for today’s upstart bloggers, what can be learned from the successes and shortcomings of other blogs to help newbies craft the most engaging and effective blog posts possible? The team at Copyblogger recently compiled a list of eleven essential ingredients that every blog post needs.
  • Twitter Takes a Page Out of Facebook’s Playbook, Will Promote Mobile Apps

    Mobile Marketer
    22 Apr 2014 | 5:00 am
    Over the last few years, Facebook and Twitter have gone back and forth copying their features and redesigns more than a few times. In 2013, for example, Facebook implemented a number of attributes that have been staples of Twitter for years, including hashtags, verified profiles and Vine-like videos. As turn-about on the Internet is definitely fair play, this year Twitter has decided to promote the installation of mobile apps, something that has already been a major Facebook success. It’s not hard to see why. As app makers face more challenges to get the attention they need in the sea of…
  • mobileStorm CEO Tapped for mHealth + Telehealth World 2014

    Mobile Marketer
    21 Apr 2014 | 12:39 pm
    mobileStorm CEO Jared Reitzin has been announced as one of the mHealth experts who will participate in mHealth + Telehealth World 2014 this July. Organizers for the Boston-based event say that mHealth + Telehealth World 2014 brings together hospitals, health systems, health plans, and innovators to share successes and failures of existing programs and discover new technologies and strategies for expansion of programs. Reitzin is slated to appear on a panel titled “Improve Population Health through Consumer Engagement and Sustainability.” “Digital health can have a huge impact on the…
  • Internet Advertising Surpasses TV Commercial Revenues For The First Time In History

    Mobile Marketer
    18 Apr 2014 | 6:00 am
    TV commercials generate billions of dollars for TV networks, network affiliate stations, and cable channels across the nation each year. Their significant earning potential has always left TV commercials generating significantly more revenue than any other form of advertising. That is… until now. According to a new report by the Interactive Advertising Bureau, the increase in mobile advertising has allowed Internet advertising as a whole to surpass both cable TV commercial revenue, and broadcast commercial revenue when looked at individually. According to the report earnings for 2013 were…
  • For Content Marketers, Strategy May Be More Important than Actual Content

    Mobile Marketer
    16 Apr 2014 | 5:00 am
    What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small business owners when it comes to the way they look at content and strategy. They also asked these marketers what they felt about their success rate and, interestingly, only 13% responded that they think their content strategy is “very successful,” a response that doesn’t seem buoyantly confident in retrospect. The survey…
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    Service Untitled

  • Maintaining customer loyalty in an impersonal digital world

    Cheryl
    21 Apr 2014 | 8:26 am
    I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Technology, however and the busy retail world of the Internet brings more competition, more inventory, convenience, and cheaper prices. Shopaholics notoriously are in the constant search for the best prices and the best choices, so what is any retailer to do? After all, a business can’t survive on one visit per customer; then comes that uphill battle to gain repeat business. As we finally morph into the…
  • How to help call center representatives improve customer service

    Cheryl
    15 Apr 2014 | 7:07 am
    Centralized call centers receive and transmit an enormous volume of telephone requests daily, with the purpose of collecting and handling information, ranging from product inquiries, questions about transactions, and customer service. Although emails and social media networks provide more outlets for complaints regarding a particular organization or service, statistics show calling is still the most popular method of communication when a customer or client has a problem. Handling complaint calls successfully from customers, require customer service representatives to recognize the problem and…
  • Making it easier for customers to be right

    Cheryl
    4 Apr 2014 | 9:33 am
    Customers aren’t always right, but outstanding customer service representatives who can say yes to correct service issues are more likely to garner support and help an organization recover from mistakes. No matter how hard we try, at some time or at some location, there is bound to be a service breakdown and that impact on how the experience is resolved can ultimately affect future business. Some companies repeatedly fail at customer service, because of inconsistencies. Use the catchphrase “customer-focused culture” as often as looks good in training manuals or on websites,…
  • Bad customer experiences make customer service mistakes harder to forgive

    Cheryl
    28 Mar 2014 | 10:34 am
    Perhaps the most repeated complaint when having to deal with poor customer service is the need to keep calling back when something is wrong with a product. Most of us want to think problems should be resolved with the initial contact; at the very least let’s get our complaint directed to the department in charge. Too often however, it becomes a litany of bad experiences, repeated phone calls, and thus the eventual loss of brand loyalty and business. Statistics tell us that bad customer experiences are shared twice as much as good experiences, and the vast majority of bad service is…
  • Getting what you pay for: How Amazon’s membership fee retains customer loyalty

    Cheryl
    24 Mar 2014 | 7:57 am
    Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States.
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    David Airey, graphic designer

  • From the reader #22

    David Airey
    23 Apr 2014 | 12:54 pm
    There’s a smartphone-based app called Peek that can perform a series of tests to determine how well someone can see, helping to combat blindness in developing countries. Brilliant. Chandy Nath talks to the team behind the app in this Vimeo clip. “Approximately 80% of all blindness is either preventable or curable.” Via Creative Review. “How long it takes to become aware of the fact that we know nothing.” Steven Heller in conversation with Milton Glaser. An interesting listen. Here’s the video. Some free code in this collection of patterns and modules for…
  • D&AD 2014 branding

    David Airey
    15 Apr 2014 | 5:25 am
    A few identity projects I particularly liked in the branding category of this year’s D&AD Awards. LESS By Landor Associates for LESS. TAMABI By Tama Art University. “Freedom is a matter of the greatest significance, not least because without it there can be no art. Since its inception, Tama Art University has been dedicated to the pursuit of both freedom and art.” Blue Goose By Sid Lee for Blue Goose, with illustrations by Ben Kwok. “Blue Goose started in 1992 with one man’s desire to feed his family clean and nutritious protein, and the belief that if you look…
  • The Geometry of Type

    David Airey
    7 Apr 2014 | 4:12 pm
    A great typographic primer by Stephen Coles, with a foreword from Erik Spiekermann. The Geometry of Type is an intricate look at the construction of 100 traditional and modern typefaces. All of the 100 are given a double-page spread, with certain characters enlarged and annotated to showcase key features, anatomical details, and the finer, often-overlooked elements of type design. Excerpted from the spread above: “Bembo is the most popular of the Renaissance serifs, frequently called upon for setting elegant book text ever since it was cut by Monotype in 1929. The digital version,…
  • A few Adobe alternatives

    David Airey
    3 Apr 2014 | 6:58 am
    I doubt any of these can do as much as the Adobe option (except Quark), but they might do as much as you need, and it’s something I’m asked about now and again. Image via Fstoppers Photoshop alternatives Acorn (OS X, $49.99) Pixelmator (OS X, £20.99) GIMP (OS X, Windows, Linux, free) Illustrator alternatives Sketch (OS X, £54.99) Inkscape (OS X, Windows, Linux, free) iDraw (OS X, £17.49) InDesign alternatives Quark (OS X, Windows, £799) Scribus (OS X, Windows, Linux, free) Lucidpress (browser-based, free while in beta, subscription to follow) These and a few others mentioned…
  • Haribo Fruity Bears campaign

    David Airey
    31 Mar 2014 | 5:22 pm
    This print-ad campaign for German confectioner Haribo actually made my mouth water. The series was designed by students Valentin René Tillian and Michael Wilde at HAW Hamburg. A nice example of shape as a brand attribute. Via Design made in Germany.
 
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    Osocio Weblog

  • Each share shortens this film about bullying

    Marc van Gurp
    24 Apr 2014 | 10:35 am
    This amazing project from Singapore use the power of sharing to bring the message about bullying. It’s an online film with a length of 2 minutes. It gets shorter by a millisecond each time it is shared on Facebook and will disappear after 100,000 shares, ending the victim’s misery. Once the film is wiped out, only the last frame, which people can still share on Facebook, will remain, encouraging people to continue the conversation. Today the film is shared over 33,000 times. This means that the playing time is reduced with 33%. JWT Singapore and XM Asia made this campaign for CABCY,…
  • A new version of “The pen is mightier than the sword” for Ukraine

    Marc van Gurp
    24 Apr 2014 | 7:10 am
    These powerful ads from Adot are the 2014 versions of “The pen is mightier than the sword”. Adot: “As we at ADOT.COM watch the turmoil unfold in Ukraine, our hearts sink and we cannot but fear the worst. We urge leaders of Ukraine, Russia and the world to stop and think. We plead to all members of the public to acknowledge they can make a difference and that their actions matter. At the end of the day – if all people stand up and refuse to fight their neighbours, and if all these people grab a megaphone and shout it from the rooftops, there will be nobody left to hold the…
  • Gloria Gaynor’s “I Will Survive” targets cool kids in this Anti-Bullying Campaign

    Marc van Gurp
    24 Apr 2014 | 4:45 am
    How an anti-bullying campaign can be funny. Speaking directly to those “cool” kids, that is what Saatchi & Saatchi did in this new work for VH1. The finishes film is a re-working of the classic Gloria Gaynor disco classic ‘I Will Survive’ that sees put upon nerds sing about their future triumphs and warns bullies that they may well end up working for their bosses in the future. It’s a warning for revenge. That doesn’t sound so nice, but let the cool kids might think about the consequences in the future. The campaign was co-produced by Landia and Stink and…
  • New campaign on sexual violence: It’s a men’s issue.

    Marc van Gurp
    23 Apr 2014 | 6:30 am
    This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom. The target region is Ontaria, Canada. The target audience is the Latin-American community. Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence. The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively. For the last year the organisation has been working with the…
  • The Brazilian sea is bleeding on MapLink

    Marc van Gurp
    22 Apr 2014 | 1:00 pm
    Brazil is a top 10 producer of shark fins to the black market, exporting 200 tons of it every year. To alert the brazilian population to sign an online petition against finning, the campaign Bleeding Oceans was launched. Creatives Rafael Pfaltzgraff and Gabriel Lepesteur in partnership with Sea Shepherd Brazil changed the map from Brazil on MapLink. From today, April 22nd, people that access Maplink.com.br (one of the most popular online maps of Brazil) to search for traffic and addresses information, will no longer see the brazilian seas in bue, but in red, representing the thousands of dead…
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    MattDickman.com : Marketing, Media and Social Technology

  • A better way to infographic

    Matt Dickman
    15 Apr 2014 | 8:22 am
    Great work from the Mizuno team to launch a piece of research and related infographic to find out what would happen "if everybody ran". In this era of data overload, I like the approach they took, the findings are interesting and the infographic below is great. However, check out the website to get the full experience. Much more engaging, show product benefit and spokesperson all while adding value. If you liked this post, you can subscribe to the RSS feed or sign up to get updates FREE by email.
  • South by Southwest 2014 - Looking Back, Moving Ahead

    Matt Dickman
    8 Apr 2014 | 4:35 am
    South by Southwest (SXSW) is almost a month in the rearview mirror at this point, but for me it takes about as long to allow everything that I saw to sink in. So I wanted to recap some of my key takeaways about the industry and the event itself. I have a somewhat different view of SXSW than many of my colleagues and peers in the industry, having attended the event in the years pre-Twitter. If you’re not familiar with SXSW, it started in 1994 in Austin, Texas as a music festival, adding a film and interactive festival along the way. Attendance for the interactive festival was estimated to…
  • Micro is the new small. Progress, one micro step at a time.

    Matt Dickman
    1 Nov 2010 | 3:11 pm
    A couple of weeks ago I attended Jeff Pulver's #140 Conference in Detroit. I have to say that it was one of the more inspired gatherings of people that I've been to in some time. The more conferences I attend the more I find that any conference with the words "social media" in the title are total crap. Same people, same thinking, no progress. I'm trying to diversify and find the other people who are doing the work. The #140 Conference brought together storytellers who talked about how they are affecting change in the city of Detroit and the world. Two of the top presenters had something in…
  • Enough is enough, the blog comeback and a new publishing venture

    Matt Dickman
    22 Oct 2010 | 8:16 am
    Ah, how things (kinda) change when you step away for a while to assess the environment. This blog has sat on the sideline for the past year and a half as my work has taken priority. It is very hard to talk about it and do it at the same time. In that year, I have backed off of Twitter, let my feed reader implode and focused on doing the work that a lot of people only dream of doing for some of the largest companies around. I've also spent time around people who are rocking out in the social/digital space on the corporate side and have built an amazing team at FH in Dallas that is…
  • Technology redefines categories and experience

    Matt Dickman
    14 Apr 2010 | 12:30 pm
    I was not waiting on line at 5am for the iPad like some other people around the US. It's a device without a niche for me right now. Think what you will of it, however, the technology behind the iPad and similar devices is helping to redefine categories that have had relatively little innovation in centuries. Take the book industry. Now, I love my Kindle and it's innovative enough, but it uses the same paradigm as a print book. It works for what I need (quick consumption and ease of travel), but it is limited. The experience of the Kindle is okay. It could be smoother and reminds me of what…
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    Greg Verdino's Marketing Blog

  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • The Digital Future of Healthcare

    Greg Verdino
    31 Mar 2014 | 6:29 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 15 Views of the Digital Future

    Greg Verdino
    12 Mar 2014 | 2:40 pm
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
 
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    Servant of Chaos

  • Making Friends and Influencing People

    Gavin Heaton
    17 Apr 2014 | 3:54 am
    Some light reading for your Easter weekend, this time courtesy of those clever folks at We Are Social Singapore. This easily digestible deck on social media debunks some of the many myths and provides “10 commendments” – things that you could do if you were so inclined. My favourite? “Be in it for the long term”. After all, after we get engaged, surely we expect a deeper commitment, right? We Are Social – Making Friends & Influencing People (2014) from We Are Social Singapore Send me adrift. via Compfight Tweet
  • The A-Z of Personal Branding

    Gavin Heaton
    14 Apr 2014 | 7:46 pm
    What do you do before a meeting? Do you Google the person you are meeting? Do you look up their profile on LinkedIn? Do you stalk them on Facebook? Do you go to the trouble of talking to people that you know in common? No doubt, a large part of this research will be done online. And while I often wonder if there really is such a thing as “personal branding”, it seems clear that our “digital footprint” has an impact on the people we meet, connect to or pass on our digital travels. And given this is the case, there are some basic things that are worth doing. I call it the “4 BEs”…
  • LinkedIn Publishing – Where the Personal and Professional Brand Meets

    Gavin Heaton
    6 Apr 2014 | 1:32 am
    When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item was automatically shared with your LinkedIn connections, there was no extra work required to distribute your writing. But there was a problem. It was a closed system, and only a select group were granted access. Taking a leaf out of the…
  • Take the Australian Social Business Survey 2014

    Gavin Heaton
    1 Apr 2014 | 3:39 am
    To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business? Well, yes and no. When I ran my first social business survey back in 2011, I was interested to gather some data on Australian-based businesses. After all, there was plenty of information available about the US – but anecdotal evidence suggested that we were behind that curve. Way behind. And again, in 2012, the survey revealed that there was a gap – not only…
  • ADMA Experts – 56 Trends Shaping Australian Marketing

    Gavin Heaton
    19 Mar 2014 | 5:10 am
    Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation through email, B2B, search and social media to data and analytics – and everything else between. Having been a participant for the last two years, it can be a fascinating process to go through. It’s a chance to share your own business…
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    Experience: The Blog

  • Stop Asking for Trouble in Social Media--Lessons from #McDstories to #myNYPD

    Augie Ray
    22 Apr 2014 | 10:17 pm
    There is no sign that marketers live in their own bubbles of self interest quite like their eagerness to invite self-inflicted brand damage via hashtag and other User Generated Content (UGC) campaigns. There are right and wrong ways to unleash advocacy, and given the availability of so many examples of wrong ways, it is inexcusable for brands to repeat these mistakes (but many still will, just as the New York Police Department did yesterday).It is easy to see how brand self-pity and self-interest can overcome caution and logic, leading to disaster. "Our detractors are too loud," goes the…
  • Shame on Eat24 (and Why Your Brand Should Not Repeat Its Facebook Mistake)

    Augie Ray
    16 Apr 2014 | 5:50 am
    I trust this blog post is unnecessary and that company leaders are smart enough to know they must maintain a presence on Facebook, regardless of the marketing challenges on the platform. But given that a small brand abandoning Facebook has been big news this week, a gentle caution may be in order.In a shot heard round the social media world, food delivery company Eat24 lambasted Facebook for lying about brands' marketing opportunities, then deleted its Facebook fan page. I am sure a lot of frustrated and sympathetic marketers were jealous of Eat24's move. With organic reach getting harder to…
  • Ducking Responsibility: Marketers and Agencies Playing a Shameful Facebook Blame Game

    Augie Ray
    14 Apr 2014 | 5:43 am
    In the last couple of months, as the organic reach of brands' Facebook posts plunged, some agency and marketing leaders have engaged in a game of blame shifting that I find distasteful and disingenuous.'Facebook lied to us" seems to be what many marketers are saying; in fact, this is specifically what one company, Eat24, said as it deleted its Facebook fan page. A media executive accused Facebook of "one of the most lucrative grifts of all time" for, supposedly, urging brands to "purchase" fan bases and then charging those same brands to reach their fans through paid…
  • What if Everything You Know About Social Media Marketing is Wrong?

    Augie Ray
    3 Apr 2014 | 6:17 am
    What if everything you "know" about social media marketing is wrong? What would this mean to your upcoming and current social marketing programs? Better yet, what might it mean to your job?If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the…
  • The Problem With Social Media Case Studies

    Augie Ray
    1 Apr 2014 | 8:12 am
    We all love a good case study, don't we? Especially in the social media business, where results can be difficult to measure and prove, there is nothing more validating than knowing someone else has succeeded and can show us the way.Problem is, despite years of experience and thousands of case studies promoted by agencies, consultants and speakers, most companies are still struggling with their social media strategies. How is this possible when there are so many good case studies to be found?One problem with case studies is the way marketers use them. There has been a tendency to latch onto…
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    The Future Buzz

  • MIT Agrees: The Internet Is Disrupting Religion

    Adam Singer
    15 Apr 2014 | 9:57 am
    I’ve been writing about religion here for years as for some reason too many marketing and tech bloggers are uncomfortable with it. But that’s silly because it is a topic highly worth exploring from a sociological perspective. If this topic makes you uncomfortable, feel free to skip today’s post (but I’d ask you to question why it does).Religion is also fascinating as an example of the efficacy of marketing (it is 100% word of mouth marketing, after all: it’s an idea virus).Of course, it is my opinion that religion will one day soon be a relic of the past as we…
  • Using Reaction Gifs In Blog Posts Makes You Look Ridiculous

    Adam Singer
    31 Mar 2014 | 2:15 pm
    Dear everyone who wasn’t using the social web in the 90s / early 00s: guess what we did back then? Used gifs as part of responses to threads on forums and boards.If you were there and still writing for the web now, you most certainly (even then) never use gifs in content you work hard on. You probably already know what I am going to say next and can skip this one. For everyone else, read on.Everything old is new again, and gifs are back. And while I do think things like reaction gifs are perfectly well-suited for platforms like boards and forums (or the modern incantation: G+, Reddit,…
  • Legacy Media: Increasingly Irrelevant To Millennials & Tech Savvy

    Adam Singer
    27 Mar 2014 | 7:45 am
    We continue to see legacy media do a great job to position themselves for irrelevance. Two recent examples to support this trend we’ve been documenting over the past several years follow as today’s quick post.1. Millennials are ditching TV to view content on other devicesThis of course isn’t a surprise, as we’ve shared many stories over the years that broadcast cable TV on TV is essentially over. It’s basically the same as making a landline call: your grandparents still do this but no one else does. Equally as unnecessary as still paying for an AOL subscription…
  • Writing About Tech Is Amazing …If You Love Tech

    Adam Singer
    18 Mar 2014 | 2:26 pm
    There’s an unfortunate story sharing the “confessions” of a tech journalist here. Except none of these are “confessions,” as in the kind everyone on both sides of the table (PR people and media pros) doesn’t already know about. Not. A. Single. One.The only one who didn’t know it, unfortunately, was the writer. The above image from Arrested Development (or video here) basically describes what happened. Let’s go through just a brief summary of the complaints, although do read her story linked above first.She complains about the 24-hour news cycle…
  • Good Brands Are Fulfilled Promises

    Guest Author
    13 Mar 2014 | 3:04 pm
    The following is inspired thinking from Future Buzz community member Erin McCahill.Branding has become a paradox in the sense that it’s no longer a concept developed by a company and communicated to the world. Perhaps it never has been, but now, more than ever, people – customers, employees, partners and industry voices – have incredible power to impact brands.That power can impact a brand positively like Netflix’s success in driving word-of-mouth through its unique release strategy (think “House of Cards”). As any digital marketer knows, third parties can have a…
 
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    Successfool.com

  • Social Media’s First Baby Turn 6 (and Donates Hair to Locks of Love)

    alejandro@successfool.com (Alejandro Reyes)
    23 Apr 2014 | 9:28 am
    Social Media’s First Baby was born on April 23rd, 2008. My life was forever changed. Each year I post a blog on Sadie’s Birthday as a reminder of how special her birth was to Sarah & I. This year I wanted to talk about a few new life experiences that Sadie had. 1. Sadie starts Kindergarten. Sadie loves school. Her teacher says that she’s doing great and is a good listener. Lucky me, I get to take her to school every morning with Bella. It’s definitely one of the highlights of my day. 2. Sadie becomes a Video Blogger Ever since Sadie was a little baby, she would…
  • #005: Justin Brooke on How He Went from Drinking & Drugging to Building a Massively Successful Business Online

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:34 am
      Justin Brooke is one of my secret weapons. He’s taught me so much about marketing over the last several years and has been instrumental in my marketing know how. I’m pretty close to him and wanted to have him peel back some of the layers to his inspiring story. We’re talking so inspiring that I believe one day they can make a movie about this guy, I’m that serious. Here’s a crazy quote from Justin: “We were so broke that we worked at Wendy’s & Pizza Hut so that we can have dinner”  Justin has been doing some killer things with…
  • #004: Dayna Bickham on How to Find Your Purpose and Embrace Your Story

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:33 am
    Purpose is one of the most important things you will ever find in your life. I heard someone once say, “When you find out what your purpose is, build your entire life around that.” I’ve been working on that for the last several years and I’m a better person because of it. But the question becomes, how do I find out what my purpose is and how do I pursue it? Well I’m delighted to introduce you to a new friend of mine by the name of Dayna Bickham who recently wrote a book called: Chosen for a Purpose. It’s fantastic. I had a great time interviewing her and…
  • #003: Janna Marlies Maron on Why the Story We Tell Ourselves Creates the Reality We Experience

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:33 am
    I’m totally pumped about this interview with my friend Janna Marlies Maron. Janna was instrumental in my success early on when I started my local marketing company and hosting events in the Sacramento market. There was a season where Janna went through a whole lot of crap, things I didn’t know about until I interviewed her for the podcast. You want to talk about resilience and a fighter, well Janna is both of those and then some. This week she’s releasing her book: How to Manage Depression Without Drugs. I caught up with Janna just before her book launches so the Successfool…
  • #002: Michelle MacPhearson on the Importance of Figuring Out Your Message and Giving it a Name

    alejandro@successfool.com (Alejandro Reyes)
    13 Apr 2014 | 3:33 am
    In this interview with Michelle MacPhearson we she share the importance of figuring out your messaging and giving it a name. Michelle is someone who was literally responsible for my early initial success online. A lot of what even the big marketers & social media peeps teach today, came from what Michelle was teaching/implementing several years ago. She is truly an innovator when it comes to online marketing. In this interview with Michelle MacPhearson we discuss: - How she made $1,000′s a day with Myspace (yes Myspace was’t just for kids) - How she pivoted when Myspace sent…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #985: The “Lessons from Gyms” Issue

    Andy Sernovitz
    24 Apr 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Gyms are complicated. They’re a physical space, a support community, a self-serve product, a commitment, and sometimes a chore. And to top it off, there are lots of them. So gyms have to get creative to stand out. Here are three examples: 1. Have a party for “people like you” 2. Reward your loyal customers 3. Make it a privilege 4. Check it out: Burgers 1. Have a party for…
  • More personal = more remarkable

    Andy Sernovitz
    19 Apr 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the car in front of people’s driveways and left postcards of each photo in their mailbox with the headline, “Your dream car is closer than you…
  • Newsletter #984: The “Tell Them Why” Issue

    Andy Sernovitz
    17 Apr 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features mean nothing. You have to give them the “why.” You have to say “because…” Here are three ways to do it: 1. Explain your behind-the-scenes process 2. Share a little-known fact 3. Make an effort to be transparent 4. Check it out: Feed…
  • How many perspectives do you have

    Andy Sernovitz
    14 Apr 2014 | 7:00 am
    Problems always get easier when you look at them in more than one way.  If you and your coworkers think alike, you’re going to miss things that are obvious to folks with other backgrounds. Example: My engineer father-in-law sorted out all these puzzle pieces by shape. I would have done color.  Who is missing from your team?
  • How to get everyone to see your fans’ love

    Andy Sernovitz
    12 Apr 2014 | 7:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and shows everyone else why you’re great. Here are some fantastic ways to do it: 1. Love them back 2. Make it sharable 3. Show them how to do it 1. Love them back When Honda asked their fans to show off their love for the brand, they were overwhelmed. They got photos of Honda tattoos, nail art, and one guy who shaved their logo into the…
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    eCRM & Email Marketing Blog

  • Anatomy of the Perfect Email Design

    Tamara Gielen
    17 Apr 2014 | 3:47 am
    Here's a great 2-minute video that explains the anatomy of the perfect email design by the folks at Lyris.   Have you seen (or created) other short educational videos on email marketing? Send me the link and I'll feature them on this blog. 
  • Email Marketing delivers the highest ROI

    Kath Pay
    9 Apr 2014 | 1:18 am
    In Econsultancy's latest Email Marketing Census marketers claim that Email Marketing delivers the best return on investment. For the past 8 years Email Marketing has consistantly been cited by marketers as having delivered the highest or second highest ROI compared to other channels such as PPC, Search, Direct Marketing, Social Media, Content Marketing and Mobile Marketing.  And when asked the same question, the agencies have reported an even better return on investment as shown below.   What continually astounds me every time I see results such as this, is just how little marketers are…
  • 3 keys to improving your customers checkout experience

    Kath Pay
    8 Apr 2014 | 6:29 am
    How often have you abandoned a checkout due to a confusing and difficult experience? Unfortunately this is more common than it should be and we lose customer's during the checkout process. In fact you're average abandon rate is around 80%! Plan to Engage recently  hosted a webinar with conversion expert James Critchley of cloud.IQ and provided 3 keys to leverage in order to prevent abandonment of the shopping cart process.   The 3 Keys discussed are based on BJ Fogg's Behavioural Model which shows that 3 elements must converge at the same moment for a behaviour to…
  • A cool tool to help you design for the new Gmail Grid View

    Kath Pay
    4 Apr 2014 | 4:45 am
    So - Gmail has in beta mode a new feature in the Gmail Promotions tab, which picks out images from your emails and presents them in a visual tile layout. This is the next step from having recently made images visible by default (and now we can begin to see why they did so). If you haven't yet received this feature - you can apply for it here and be part of the trial. The good news is that our friend Justin Khoo over at Freshinbox has created a cool new tool to be able to test what your emails may look like to ensure you're now leveraging this fresh and potentially valuable way of presenting…
  • Join us for some insightful and inspirational training

    Kath Pay
    31 Mar 2014 | 3:00 am
    We have some great offline and online courses lined up for you in the coming months - so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme - April 30th 2014, London Email Marketing Masterclass - London; May 22nd 2014, Brussels; 2nd June 2014 Getting Started with Email Marketing - Online course, starting 27th May 2014
 
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    Marketing Technology Blog

  • Worldwide Map of the E-Commerce Boom

    Kelsey Cox
    24 Apr 2014 | 9:28 am
    While we are well aware of how quickly e-commerce is growing in the United States, at 4x the rate of retail, there are other countries that make these rates look like they are moving at a glacial pace. In China, e-commerce grew 51% in 2013 and e-commerce in India is predicted to leap from $13B in 2013 to up to $70B by 2020. Managing more transactions than eBay and Amazon combined, Chinese company Alibaba provides the infrastructure to all Chinese e-commerce. Going public on the NYSE this year, Alibaba will be one of the top 20 most valuable companies traded in the United States. China is…
  • Information Overload and Infographics

    Douglas Karr
    23 Apr 2014 | 3:52 pm
    Every day we review our alerts from Meltwater, or sponsor, and review dozens of marketing-related infographics on the web. Each week we choose not to publish hundreds of infographics, though. We develop infographics ourselves and it’s not that we’re snobs… it’s simply that we understand what makes an infographic work and what doesn’t. A well-designed infographic without information overload has the following: An Entertaining Story – in its entirety, there should be some theme to the assemblance of data and graphics. (See Prevent Home Break-ins that was…
  • Infographic: Smart Ways to Combine Content Marketing with SEO

    Douglas Karr
    23 Apr 2014 | 5:25 am
    The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines a ton of tools and distribution sites where you can reach multiple audiences. Distribution, promotion and repurposing content is an effective means of getting a greater…
  • Top Enterprise PPC Campaign Management Platforms

    Douglas Karr
    22 Apr 2014 | 7:23 am
    PPC campaign management platforms assist enterprises in managing complex paid search, paid social and paid digital display advertising campaigns. Key features of the platforms include automated bid management, bid optimization, conversion attribution, campaign optimization, creative optimization, and campaign performance analytics. PPC Campaign Management Platforms Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and retargeted ads on all major RTB display…
  • Infographic: Anatomy of a Perfect Event

    Douglas Karr
    21 Apr 2014 | 8:05 am
    Our good friends at Formstack have released a new event field where you can adjust the image, description, cost and available quantities at any time by clicking on the field in the Builder tab. Add a credit card field and a total field to complete the purchase flow on your event registration form! You can even disable the field if you’ve sold out. They’ve released a fantastic infographic to help folks with their event marketing. The timing on this couldn’t be more perfect as we’ve been ramping up for our event in Indianapolis this Sunday to raise money for the Leukemia…
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    DetectiveMarketing.com

  • In five years time can more animal species attend in board meetings

    Stefan Engeseth
    23 Apr 2014 | 12:35 am
    Science are pointing out that in five years time we will figure out how to have a meaningful dialogue with dolphins. That could increase the IQ level a lot in most board meetings. If science involved hackers into understand the dolphin language in an open source format it could take less than 1-2 years (in my opinion).
  • No 1 rule for luck = avoid unluck

    Stefan Engeseth
    13 Apr 2014 | 11:31 pm
    No 1 rule for luck = avoid unluck.
  • Call to action: Find my viral idol

    Stefan Engeseth
    10 Apr 2014 | 1:02 am
    I did take this photo with my mobile. Now its gone total viral with thousands of people sharing it because its now published in Sweden´s biggest newspaper DN. Sms-nöden har ingen lag?Article by Ulrika By at DN.se Google translation of the article (really witty written by reporter Ulrika). Call to action: Please help me find my viral idol – love to interview the magic person how recharges his mobile in this fantastic way). Background: In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral…
  • Sharkonomics jumping high at MiS in Stockholm

    Stefan Engeseth
    7 Apr 2014 | 12:39 am
    On Friday I will hold a Sharkonomics lecture in Stockholm 11 April at MiS (The Marketing Association in Stockholm).The lecture is sponsored by Smurfit Kappa Onwell.
  • Magic obsession with National Geographic photographer Paul Nicklen

    Stefan Engeseth
    2 Apr 2014 | 12:43 am
    Recently I attended a lecture with photographer Paul Nicklen at a National Geographic Live event. Paul was an excellent speaker, much better than most business keynote speakers.I have always admired photographers living in harsh conditions close to wild animals to capture nature’s beauty. Mostly because they don’t seem to care about anything else than the results (their own safety is not as important as the perfect picture) but also because I myself would love to go through the same adventures. For Paul, this relationship with nature has developed into an obsession. In person he…
 
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    PsyBlog

  • A Better Way to Cope With Persistent Bad Memories

    Jeremy Dean
    23 Apr 2014 | 6:03 am
    New technique holds promise for those experiencing disturbing emotional flashbacks.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Possibility of Selectively Erasing Unwanted Memories Reconstructing the Past: How Recalling Memories Alters Them Childhood Amnesia: The Age at Which Our Earliest Memories Fade The Genetic Predisposition to Focus on the Negative Mind Pops: Memories That Come From Nowhere
  • 10 Ways To Be Happier at Work

    Jeremy Dean
    22 Apr 2014 | 6:33 am
    Take control, fight little hassles, get fair pay, receive feedback and more...→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Psychological Keys to Job Satisfaction 4 Life-Savouring Strategies: Which Ones Work Best? People Are Happier When They Do The Right Thing 10 Simple Habits Proven to Make You Happier 10 Easy Activities Science Has Proven Will Make You Happier Today
  • Autism Related to Lipid Levels During Pregnancy

    Jeremy Dean
    18 Apr 2014 | 6:30 am
    "Alarming" rise in autism has been blamed on environmental factors.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Autism Begins During Pregnancy Autism: Vital Link Found Between Vitamin D and Serotonin Production Probiotic Therapy Shows Promise for Treating Autism Autism: 10 Facts You Should Know Our Genes Respond Positively to The Right Kind of Happiness
  • 4 Ways Mindfulness Meditation Benefits So Many Conditions

    Jeremy Dean
    17 Apr 2014 | 6:20 am
    Four central components of how mindfulness meditation works.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Meditation Benefits: 10 Ways It Helps Your Mind Mindfulness Meditation: 8 Quick Exercises That Easily Fit into Your Day 4 Wonderful Ways Meditation Relieves Pain Meditation is an Effective Treatment for Depression, Anxiety and Pain Mindfulness at School Decreases Chance of Developing Depression
  • The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems

    Jeremy Dean
    16 Apr 2014 | 6:20 am
    Day-to-day living is one of the greatest challenges for those with Alzheimer's.→ Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Family Problems In Childhood Affect Brain Development Autism: Vital Link Found Between Vitamin D and Serotonin Production Heavy Drinkers Lose Memory Faster With Age Memory Enhanced by a Simple Break After Reading 20 Wonderful Effects Exercise Has on the Mind
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    Chris Houchens

  • weakest link

    Chris Houchens
    1 Apr 2014 | 4:13 pm
    Most restaurant menus are bad. Really bad. If you're a restaurateur, here are some tips to help you create your restaurant menu. Read more › The post weakest link appeared first on Chris Houchens.
  • read your veggies

    Chris Houchens
    27 Feb 2014 | 1:34 am
    After many late nights of eating ramen noodles, rolling my eyes at a publisher’s style guides, and general frustration with the book retail system while publishing Brand Zeitgeist, I swore I would never write another book. I have written another… Read more › The post read your veggies appeared first on Chris Houchens.
  • living by the sword

    Chris Houchens
    18 Dec 2013 | 1:33 am
    A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he… Read more › The post living by the sword appeared first on Chris Houchens.
  • cords

    Chris Houchens
    17 Dec 2013 | 6:35 am
    Last week, every hipster and useless list website on the web were raving on how you could wrap cords around a MacBook brick. As the kids say, the meme went viral. This week, the damage control has started. Let’s look… Read more › The post cords appeared first on Chris Houchens.
  • department of common sense

    Chris Houchens
    30 Sep 2013 | 6:28 pm
    You would think SOMEONE at the Hungry Jack organization would have spoken up and said, “If Step #2 of the directions say to let the product sit for 12 minutes, is it really a good idea to promote the 5… Read more › The post department of common sense appeared first on Chris Houchens.
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    The Accidental Product Manager

  • What The #1 Thing A Product Manager Needs In Order To Launch A Product?

    drjim
    21 Apr 2014 | 2:00 am
    Launching a product is never an easy thing to doImage Credit So just exactly what does it take to successfully launch a product? In my product management consulting work, I’ve had a chance to work with a number of companies that had arrived at the product launch stage filled with nervous anticipation. They had already done a lot of work (and spend a lot of money) and now all they had to do was launch the thing and the money would come rolling in… The Wrong To Go About Doing A Product Launch The problem that all too many product managers run into when it comes to launching a product is…
  • Have A Very Happy Easter!

    drjim
    14 Apr 2014 | 2:00 am
    If It’s Easter, Then Spring Must Be Here!   Finally! Easter has finally arrived. I hope that you are going to be able to take some time off and celebrate this special season as Spring is just around the corner and Winter is quickly becoming a distant memory! I’m going to take this week off and get some well deserved rest. However, I’ll be back next week with some great new Product Manager tips and techniques for you. Enjoy this week and we’ll talk again next week… - Dr. Jim Anderson
  • Product Managers Who Spy On The Competition

    drjim
    7 Apr 2014 | 2:00 am
    Product managers need to know how to spy on the competitionImage Credit What do your customers think about your product? Do they like it better than your competition’s product? Did you do a good job when you created your product development definition? Would it be helpful to you to know more about your competition’s product? I’m willing to bet that the answer to this question is “yes”. Now the big questions is just exactly how can a product manager go about getting the competitive intelligence about a competitor that you need? Know Your Competition This seems…
  • How Product Managers Should Go About Doing Business Research

    drjim
    31 Mar 2014 | 2:00 am
    Product managers need to do business research to understand their marketImage Credit In order for your product to be successful, you are going to have to have to have a good understanding of your market. I wish that I could tell you that there was some sort of pill or potion that you could take that would magically provide you with the information that you need. Sorry, such a quick solution does not currently exist. Instead, you’re going to have to do some business research on your market. Do you know how to go about doing that? Business Research: The Process The good news about doing…
  • What Should A Product Manager Do When The Wrong Customer Buys Your Product?

    drjim
    24 Mar 2014 | 2:00 am
    What should you do when the wrong customers buy your product?Image Credit As product managers we spend a lot of time trying to segment our market as a part of our product development definition. Once we get that taken care of, we then create marketing programs and product messages so that we can reach our target market and convince them to buy our product. However, sometimes things don’t work out the way that they should. What should a product manager do when the wrong customers start to buy your product? The Problem With Kia’s Soul Car A few years ago, the Kia car company’s…
 
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    OrangeSoda » Blog

  • Is PPC Right for My Business?

    Ashley R. Cummings
    23 Apr 2014 | 2:00 am
    One of the best ways to draw traffic to your website is through online advertising. However, the type of advertising that may work best for your small business may not be the same type of advertising that works for your friend’s small business. There really is no one size fits all solution to online advertising, so it can be tricky to understand which advertising avenue works best for your business. There are all sorts of online advertising options including SEO, SEM/PPC, Maps, content marketing, e-mail marketing, social media marketing, and more. This article will address the benefits of…
  • Everything You Need to Know About Redirects

    Alex Harisay
    21 Apr 2014 | 2:00 am
    Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking. One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used. Additionally, it will only make use of .htaccess on an Apache server and a few alternative methods. It will not cover setting up redirects on any version of IIS servers since they’re far less popular and a little too complicated for an article of this scope. If you’re not…
  • SEO Focus: Onsite or Offsite?

    Ashley R. Cummings
    17 Apr 2014 | 1:15 pm
    Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time investigating various SEO practices—both onsite and offsite. You’ve also probably come to learn that optimizing your website is a large endeavor and it’s difficult to really know where to invest your time. This begs the question “where should I focus my efforts—onsite or…
  • Why Your Business Should Consider Using YouTube

    Megan Palmer
    24 Mar 2014 | 1:51 pm
    What do Red Bull, PlayStation, and Apple have in common? The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use it to watch endless clips of Sophia Grace and Rosie from Ellen, but this social media site is proving to be very important for brands trying to establish a reputation. For a small business owner, the task of producing, writing, and starring in a video may sound overwhelming or maybe just altogether miserable,…
  • Google Takes Action on Guest Blogging Communities

    Charlie Gray
    20 Mar 2014 | 3:21 pm
    Yesterday, Google announced that they took action on a guest blogging community. This strategy has been viewed as a white-hat tactic for years and is now being deemed as spammy by Google’s Webspam team. OrangeSoda has not leveraged this network. While we have leveraged guest blog posting strategies, we have stayed within Google Guidelines. As always, we adjust all of our marketing strategies to enhance performance and limit risk. Our new SEO products are designed to steer away from tactics that may become a concern to Google in the future. What was once considered “white-hat” a year ago…
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    Connect - Digital Marketing Expertise from iCrossing

  • Topical Trust Flow: The most useful SEO metric to date?

    Modestos Siotos
    23 Apr 2014 | 6:58 am
    A couple of years ago Majestic SEO introduced their Flow metrics, Citation and Trust Flow which soon afterwards became the industry standards for evaluating a site’s authority and trust. Topical Trust Flow is the latest addition to Majestic’s flow metrics. It allows us to break down a site’s Trust Flow into categories based on the topics of all sites linking to it. In other words, it is a quick snapshot of a site’s topical relevance – one of the most important ranking factors in Google’s algorithm. With Majestic SEO claiming to have identified almost 1,000…
  • OK Google Now, make me some money

    Tobit Michael
    17 Apr 2014 | 10:24 am
    Google Now is a really exciting product, providing people with hyper personalised results without a search even taking place.  The immediate, pro-active information sent direct to consumers has seen traditional Google searches amongst its users drop significantly, as people wanting to know travel information, weather forecasts or directions has plummeted.  As the algorithm becomes more intelligent and the the number of people using it grows, traditional queries are likely to drop further as more information is supplied proactively. As we become more comfortable with wearable tech, this…
  • Why we are almost certainly living in a computer simulation

    Sean Philip
    17 Apr 2014 | 3:11 am
    ‘Have you ever had a dream that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?’ The Matrix turned 15 this year, and while it set a new standard for action film special effects and cinematography, it’s probably best remembered for its central themes. For the uninitiated, the film revolves around the premise that the world around us is an illusion, constructed hundreds of years in the future in order to prevent humans from realising the truth – that we’re being harvested as…
  • Google’s Universal Analytics: Issues with inflated data

    Nick Rhodes
    11 Apr 2014 | 3:46 am
    With Universal Analytics (UA) finally out of beta, adoption rates look poised to soar. Boasting cross-device tracking, custom metrics, dimension widening and the measurement protocol (among other features), UA generates more insights than Sherlock Holmes can shake his pipe at. As with any new product, however, there are a few teething problems. Recently a client approached us with an unusual problem: their visit data were behaving erratically, with historic values changing over the course of the day. After fruitlessly searching for issues with the tracking code, we found that manually…
  • 7 top tips for successful infographics

    Matt Carrington
    9 Apr 2014 | 3:20 am
    Infographics are all around us. Although they have come under some scrutiny in recent years, done well they are an extremely useful way of presenting data in a cohesive way that allows you to easily compare and contrast key findings. With good creative work, they can also be a really attractive piece of marketing communication. When pulling your data together for an infographic, you must focus on a topic that is engaging to your target audience. However, once you have all the data, have created a beautiful image, and have it all set to go, you’ll want to maximize its effectiveness, so here…
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    Jim's Marketing Blog

  • How to stop your business from becoming a dinosaur

    Jim Connolly
    24 Apr 2014 | 12:50 am
    If you want your business to become increasingly relevant over time, rather than fade away, here’s something you need to know. Hipsters Right now, there are lots of people walking around, wearing the Hipster look. It’s fashionable. It’s in vogue. It’s very much of the moment. A trend, which has now gone mainstream. Of course, the fashionistas have already dropped the look and moved onto the next new thing. Slowly, others will do the same. The Hipster trend then becomes something you look back on, just like every fashion before it. Long term commercial success When…
  • 2 Ways to increase the lifetime value of your clients

    Jim Connolly
    23 Apr 2014 | 1:24 am
    Here are 2 ideas, to help you increase the lifetime value of your clients or customers. To start, you need to understand what their current, average lifetime value is. It’s relatively simple. For example: If your average client is worth £1000 a year to you in profits and they remain a customer for an average of 5 years, a client’s average lifetime value to you is £5000. Once you figure out the average value of your clients, consider the following question: How can you increase their lifetime value, by increasing what they spend with you and the length of time you retain their…
  • 4 Tips to attract more clients and customers from your website

    Jim Connolly
    21 Apr 2014 | 4:34 am
    Is your website a lead generating machine for your business? If not, here are 4 places to focus on for better results. Do not copy the conversion tactics of anyone, whose own site needs a pop-up box to attract people’s attention. If their site was optimised correctly, they wouldn’t need to smash people in the face with pop-up boxes. Your web designer may have created a beautifully designed site, but left out key elements, to make the design easier on the eye. I regularly see wonderful looking sites, which have all the main conversion elements missing or in the wrong place. Did you…
  • How to build a extremely valuable list, without a newsletter

    Jim Connolly
    19 Apr 2014 | 1:22 am
    If you want to build a huge, extremely valuable list, this post is just for you. I get emails every day from people, who thank me for my free marketing newsletter. Some of you will find that odd, as I don’t publish a newsletter. So, why does this happen? Simple: I give people the option to read this blog, via a free email subscription. As a result, thousands of people get an email with the content of my latest blog post. These emails look and read just like a newsletter. I suggest you consider doing the same. Here’s why! There’s a reason Seth Godin, the world’s most…
  • Are you teaching people to ignore your marketing?

    Jim Connolly
    17 Apr 2014 | 2:04 am
    Every piece of marketing material is created from 1 of the following 2 mindsets. I wrote this, so now I need you to read it. There’s something you need to know, so I wrote it. The first approach is selfish. It’s focused on the needs of the writer, not the reader. It’s noise, not value. People ignore these selfish messages. The second approach is contribution focused. It’s about giving value to the reader. This unselfish approach is so rare that when people see it, it captures their attention and grabs their interest. Whether you know it or not, every message you send…
 
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    Epiphany Marketing's Strategic Marketing Blog

  • Grateful

    David G. Johnson
    17 Apr 2014 | 9:32 am
    Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson for me. There sat one of the most renowned and arguably most influential people in the 20th Century, and he had a habit of sitting down and reflecting on the people that got him to where he was at the time. Let’s face it, running a…
  • WordPress Automatic Updates: Pros and Cons

    David G. Johnson
    9 Apr 2014 | 4:59 am
    Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found out about the availability of release because one of our sites automatically upgraded itself and emailed me a notice like this: WordPress Automatic Upgrade Notification Email WordPress Automatically Upgraded Itself: Good News or Bad News?
  • How Your SEO Might Actually Be Hurting You

    David G. Johnson
    28 Mar 2014 | 1:55 pm
    Is Your SEO Actually Hurting You?Photo © stuartmiles via BigStock The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed for businesses who have one (a content marketing strategy, that is) and (if that’s you), Why You Don’t Need to Worry About Google’s Hummingbird Update. So, I…
  • Why Running a Contest to Grow Likes on Facebook Could Backfire

    David G. Johnson
    19 Feb 2014 | 10:26 am
    Is It a Good Idea to Use a Facebook Contest to Grow Likes on Your Page? First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages people to like your Facebook page in exchange for something has a lot of appeal. It leverages the power of something free (or the prospect of being a big prize winner) to get people to take an action that they might not otherwise have taken. It also gives…
  • How to Edit the Text on a Facebook Image Post

    David G. Johnson
    5 Dec 2013 | 2:25 pm
    We’ve all done it. You find (or create) the perfect image… you upload it to Facebook… you write the perfect text to go along with it… and boom!, you publish it on your page. Sometimes it’s instant. Sometimes it’s hours later. But somewhere along the line, you spot the typo. Or you realize you forgot the link you intended to add. But it’s too late. The post already has “Likes” or “Comments.” You can’t take it down because you don’t want to lose the engagement you’ve gained. What to do?! Good news: you can…
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    @AskJamieTurner

  • How to Avoid Your Own #MyNYPD Disaster

    Samantha Gale
    23 Apr 2014 | 10:03 am
    It’s happened before, and it happened again; a hashtag campaign backfired on a company that didn’t think through the ramifications of what they were asking for. This week, the New York Police Department (NYPD) asked users to Tweet in pictures of themselves with members of the force using the hashtag #MyNYPD. In theory, it was a great idea, positioning the NYPD as a valued member of the community. What they didn’t think through was the reputation the NYPD has had in the past: one of police brutality and unneccesary force. It wasn’t long before protesters were Tweeting pictures of…
  • Your Customers Wish You Were Using This Cutting-Edge Marketing Technique [INFOGRAPHIC]

    Samantha Gale
    22 Apr 2014 | 12:27 pm
    Mobile marketing is still in the cutting-edge stage, meaning everything is still fairly new, at least to most people. But customer desires demand that we continue to advance forward, and the latest wish is beacon marketing. Wait, what exactly is beacon marketing? In a nutshell, a beacon (in this context) is a wireless device that targets nearby phones and tablets, providing information of some sort to the user. With beacon marketing, this usually means a beacon being placed in a brick-and-mortar business (retail shop, restaurant, etc.) and then providing value (coupons, discount, or secret…
  • Facebook May Be Great FOR Marketing, but It Sucks AT Marketing

    Samantha Gale
    21 Apr 2014 | 5:44 am
    Facebook does what it’s supposed to do very well. It has very robust capabilities as a platform. It has a decently intuitive user interface. And it doesn’t hurt that it’s the most popular social network on Earth. But what Facebook doesn’t do well is Twitter. The company chose to have a presence on other social media networks (primarily Twitter and Google+), but it fails to actually use those platforms to effectively market to the users. The reality that Facebook is likely aware of is that people wanting to engage with their brand will probably go to Facebook.com. It’s household…
  • How to Use Consumer Psychology to Grow Your Sales and Revenues

    Samantha Gale
    16 Apr 2014 | 12:06 pm
    Timing is everything. The more personalized an ad experience is, the better. The privilege to recommend is based on trust. Emotional connections are always stronger than superficial ones. Chances are, if you’ve been in the marketing world for any amount of time, you know all of these principles and more. You probably employ them, or at least assume their truth, in some way every single day. But do you really understand why they work? What is it about the human brain that relies on trust and emotion over hearsay and superficiality almost every time? And how does this effect differ from…
  • Here’s the Only Tool You Need to Map Out Your Next Mobile Marketing Campaign

    Samantha Gale
    15 Apr 2014 | 12:57 pm
    Mobile is inevitable; that much is clear. Due to trends like the prevalence of smartphones and the rise of second-screen viewing, it’s foolish to ignore the impact that mobile marketing can have on your overall marketing success. Even content that isn’t intended for mobile is rendered so as people access it via their mobile devices. And the capabilities of mobile marketing are incredible. The ways which your content can be viewed and the degree to which its delivery can be targeted is astonishing. But with so many options, where should you begin? Well, AWeber and the 60 Second…
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    Think customers: The 1to1 Blog

  • Surviving the Amazon Effect

    Cynthia Clark
    24 Apr 2014 | 4:30 am
    Recently I went to one of my favorite stores in Manhattan with the aim of making a couple of purchases. But when I got to my destination, I found a padlocked door and barred-up windows. Another store had bitten the dust. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Using Social Cues to Combat Crime

    Anna Papachristos
    23 Apr 2014 | 6:00 am
    Since its inception, social media has evolved to become one of the greatest tools in the modern marketer's arsenal. But, while companies use this emerging medium to disseminate brand messaging and conduct customer service, individual consumers use social media as their personal mouthpiece, sounding off about whatever's on their mind. Yet, while predictive analytics have become the ideal companion tool for marketers looking to gain granular insights into their social consumer base, such technologies have begun to bleed into other areas of our society, impacting the way law enforcement…
  • The First Commandment of Customer Loyalty: Know Thy Customer

    Tom Hoffman
    22 Apr 2014 | 7:08 am
    April represents a confluence of events. Not only is it Customer Loyalty Month. It's also the tail end of the Passover and Easter holiday weeks which, in the U.S. anyway, includes an annual rite of passage: a network broadcast of Cecile B. DeMille's "The Ten Commandments." Forgive me for mixing religion with customer experience, but since I still have Charlton Heston on the brain, it inspired the following headline for this post. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Five Actions to Increase Customer Loyalty in 2014

    Mila D'Antonio
    21 Apr 2014 | 9:16 am
    April is Customer Loyalty Month, a great time for companies to take inventory of the best practices, processes, and metrics around how they're engaging with customers across the enterprise in an effort to boost their loyalty. Here are five action items to help increase your company's customer loyalty in 2014. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Is Improving The Customer Experience a Moral Imperative?

    Guest Blogger: Rick Parrish
    18 Apr 2014 | 5:48 am
    When I ask government employees why improving customer experience (CX) is so important, I often hear a version of the same answer: "It's the right thing to do." But I'm not about to take an easy answer like that at face value, so I dig deeper. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Be Nice When You Say Bad Things Online

    Mitch Joel
    24 Apr 2014 | 8:42 am
    Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could argue that having over 24,000 reviews for Fifty Shades of Grey on Amazon (this is factual) is just a whole lot of clutter that no consumer is going to sift through. I would argue that the number of reviews, the five-star rating system and semantic feedback add a powerful validity to a product's (or services) success. Consumers reviewing stuff is the great equalizer that brands still need to face. It's not a thing of the past and it's not something to take lightly. When someone…
  • The Maturity Gap

    Mitch Joel
    24 Apr 2014 | 8:03 am
    Does your age make you any smarter? I know some pretty stupid people who are cranking past 60, and I know some pretty impressive minds of people who are not even 25 yet. Still, I think maturity and experience does count for something. Many years ago, I sat in a corporate meeting with a brand manager who was in their mid-twenties. They were young, they were on the corporate track, they had a few small wins under their belt, and they were puffing out their chest in their new role. I watched this individual be condescending to an agency partner. That happens. You see it all of the time (sadly).
  • Winning Digital Metrics That Matter

    Mitch Joel
    22 Apr 2014 | 5:28 am
    Episode #406 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital…
  • Six Links Worthy Of Your Attention #200

    Mitch Joel
    19 Apr 2014 | 5:51 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Collaboration, Sharing And The New Entrepreneur

    Mitch Joel
    18 Apr 2014 | 11:45 am
    When you think about entrepreneurship, who do you admire? Names likes Richard Branson, Steve Jobs and Jeff Bezos come to mind. They are awesome. Their work is inspiring, creative and important. What do you think about Twitter? As powerful? As impressive? As life-changing? It's a tough call. Regardless of your stance, Ev Williams and Jack Dorsey get a lot of the accolades and attention. A while back, I had the chance to share the stage and spend some time talking to Biz Stone (who is one of the co-founders as well). What's immediately noticeable is his passion for creativity, asking questions…
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    IAB SmartBrief

  • Receipt-based mobile campaign is tied to World Cup

    24 Apr 2014 | 6:39 am
    Mobile is part of a wider campaign by Home Depot, Coca-Cola and Makita that invites consumers to snap a photo of a store rece -More- 
  • Mobile users are more receptive to video over Wi-Fi

    24 Apr 2014 | 6:39 am
    Mobile users are resistant to video on their devices for a number of reasons, according to various surveys.  -More- 
  • AOL, Yahoo to present original programs at NewFronts

    24 Apr 2014 | 6:39 am
    Online companies such as AOL, Yahoo and Microsoft are planning original programming to attract TV-scale ad spending during th -More- What Are The Three Most Important Marketer Challenges? Find out what keeps CMOs up at night. Advertising Age, in partnership with Erdos & Morgan, identifies the issues & marketing challenges most important to their organizations. Get marketers' biggest priorities here.
  • Brand marketers learn about YouTube stardom from the stars

    24 Apr 2014 | 6:39 am
    Major brands including Ford, AT&T, Samsung and Taco Bell have sent marketers to a three-day Google training program on what i -More- 
  • The 2014 Digital Content NewFronts are coming

    24 Apr 2014 | 6:39 am
    Each year, thousands of people attend the Digital Content NewFronts to witness great new original video content, learn market -More- Coordinator, Mobile Marketing Center of Excellence Interactive Advertising Bureau
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    Live from Your Core

  • Embracing My Truth

    Ron Coquia
    24 Apr 2014 | 11:24 am
    Today marks the one year anniversary, when I found the courage to fully pursue my dream and close a chapter in my life as a 16 year IT professional.  I had worked a total of 25 years in 4 different organizations, in 12 different positions moving up the career ladder.  This was my life for many years.  It was the mask I wore when someone asked “What do you do?”  Although it earned me the pride of my family, and the generous income to live the American Dream, my heart was dying.  I kept telling my heart “Just wait until you retire, then you can do what you really want when you have…
  • The Greatest Gift of 2013

    Ron Coquia
    1 Jan 2014 | 1:03 am
    As another year comes to an end, I look back to reflect upon the multitude of blessings from the year’s journey.  I feel embraced by love as I appreciate every connection, every moment, and every joyful memory.  This year was filled with unbelievable gifts that led to a deep transformation within me. As I sat there with deep gratitude, asked myself “What was the greatest gift of 2013?”  Upon reflection, I realized that the greatest gift had nothing to do with what I created, discovered or changed in my life.  Although I have so much appreciation for everything in my life, it…
  • The Powerful Journey to My Core – Reflections from a Vista Point

    Ron Coquia
    6 Nov 2013 | 12:51 am
    Standing tall, high above the valley below, I marveled at the magnificent view. My heart slowed its beat, and my breathing calmed as I recovered from the arduous climb up the steep dark path. Feeling the breeze upon my face, I looked out into the world through new eyes of confidence. Embracing the amazing view, I saw the path that I had traveled. The memories brought me inward as I honored the journey that led me here. I had solved the labyrinth of emotions that lead to a deep cavern holding my most precious truth – my core. It appeared to me as a sphere of pure energy as bright and as…
  • The Pain You Are Feeling is Your Power

    Ron Coquia
    11 Oct 2013 | 7:17 pm
    What if what you are feeling, be it shame, loss, or grief, is your power? This is the question posed to me by my dear friend, AmyJo Mattheis. I called her to help me make sense of deep sorrow and inner doubt that was preventing me from powerfully stepping out into the world. If I were to become a core transformational author and leader, I had rules of who I needed to be. I must be powerful enough to fully embody my message and share it with the world without doubt and with unshakable confidence. I wanted to be clear or in control of my past traumas that could get in the way of my new dream,…
  • Integrating Transformational Experiences

    Ron Coquia
    3 Oct 2013 | 1:33 am
    After the amazing experience I had at Christine Kloser’s Transformational Author Breakthrough event,I noticed a multitude of Facebook posts from my fellow transformational authors regarding the need for time to integrate the lessons from that powerful experience. How do we truly integrate our experiences so we can transform the rhythm of our life to include the new instruments we learned to play? As I pondered upon this question, I glanced at the cover I created as an inspirational symbol for the book that is emerging from my core. On the cover, I drew the foundation of my work, the 6…
 
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    Marketing Ideas You Can Copy

  • CEO Profiles on LinkedIn: 10 Great Examples

    Katherine Drotos
    22 Apr 2014 | 4:15 am
    A trend has reared its ugly head while I browsed many CEO profiles on LinkedIn. Most of them looked blank or haven’t been updated in years. They had no summary, no groups, no followings, no recommendations, and some or all of the above. Even if CEOs plan to finish their careers in their current job, they still benefit from a complete LinkedIn profile. It can lead to forging partnerships, landing new clients and speaking opportunities. Everyone always needs something. It’ll be harder to get with a blank slate for a profile. Here are some CEO profiles that set good examples for you to…
  • Alpha Testing in Marketing

    Katherine Drotos
    10 Apr 2014 | 4:15 am
    Like in software development, alpha and beta testing marketing can save time and money. At the same time, it helps your company tweak the messaging to get it right before a full rollout. (For the uninitiated, alpha testing occurs early in software development, before beta testing.) Adventures with LEGO Simply put, the earlier you find the bugs, the easier and cheaper it is to fix them. Ever do a LEGOprojectby following its visual instructions? I’ve have helped my sons with mega LEGO projects like one spaceship that came with more than 10,000 pieces! If we put one brick on wrong in the…
  • Build Trust Online

    Katherine Drotos
    8 Apr 2014 | 4:15 am
    Buyers don’t just look for a solution. They’re also looking for a business partner and someone they can trust. The foundation of any business relationship is trust. It’s easier to build trust when you can look someone in the eye and shake hands. It’s harder to do online. But there are techniques you can use online to make it easier to build trust and develop a deeper relationship. When you do those things systematically and strategically, you can arrive at a position of trust faster. Making the effort to do this will bring a big difference to your business success. Three things make…
  • Best 5 Blog Posts: Intro to Lean Startup

    Katherine Drotos
    29 Mar 2014 | 4:15 am
    If you have been hearing people talk about Lean Startup (including me), and want a quick way to come up to speed on the basic concepts, these 5 blog posts give you a solid introduction. Creating the Lean Startup – here’s a summary of the book The Lean Startup Methodology Why The Lean Startup Changes Everything (Yes Even For Social Good Organizations) MVP: What’s Really Under Your Control The 7 Myths of Lean and How Analytics Can Help
  • Building Trust Online: Make Your Clients Look Good

    Katherine Drotos
    25 Mar 2014 | 4:15 am
    I subscribe to emails from a client’s competitor to stay in the loop on what the competitor is doing. In an email, the competitor announced receiving rave reviews from a website that provides impartial coverage of its industry. Curious, I went to the website to search for my client’s product. Nothing. So I contacted the site’s editor to consider reviewing my client’s product. I forwarded the competitor’s email to the client with a note that I contacted the editor. When the editor replied, I updated the client. Because I subscribed to a competitor’s email, I found two excuses to…
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    mobileYouth® - youth marketing and mobile culture

  • How Different Age Groups Interact Online (Infographic)

    Graham Brown
    24 Apr 2014 | 1:56 am
    How different age groups interact online (click for larger version) Also Check Out These 5 Youth Infographics Infographic: The 10 Most Popular Messaging Apps in the World How Milllennials Spend Their Money (Infographic) How Different Age Groups Interact Online (Infographic) College Students Ignoring Email 5 Ways Youth Are Critical to Tech Companies Today? * How youth influences the adult consumer market * The impact of youth Super Influencers in marketing * Our Mobile Future and the role of youth in shaping it * Selfie Culture Explained: how can we understand the future of technology through…
  • Busted: 5 Popular Myths in Youth Marketing Exposed

    Graham Brown
    23 Apr 2014 | 6:20 am
    Do you believe that youth are cheap, lazy, thrill-seeking digital natives who want brand attention? Take a look at data from the Mobile Youth Report that bust these myths about young people. 1. Youth are self-centered narcissists Remember that TIME magazine cover which proclaimed millennials as The ‘ME ME ME’ Generation? Turns out millennials would rather be The ‘MEOW MEOW MEOW’ Generation. It is quite common for marketers to label youth as selfish people who care only about themselves. Our research on millennials shows that this approach is flawed. 55% of 12-18 year…
  • Top 5 Insights from the book: Voices of the Mobile Generation

    Graham Brown
    22 Apr 2014 | 7:04 am
    Since writing the book, The Mobile Youth, I often get asked to defined the Mobile Generation in easy soundbites for news programmes or magazines: Rather than constantly re-inventing the wheel, I thought I’d share those insights with you to get you up to speed on understanding this influential and innovation generation of mobile users. So here’s 5 insights from the book: 1) Forget the DIGITAL NATIVE Sure, we hear this a lot but are youth today really natives with technology? In the book I explore this theme and find it to be quite true. If anything, digital is a proxy rather than…
  • How Milllennials Spend Their Money (Infographic)

    Graham Brown
    21 Apr 2014 | 1:48 am
    How Millennials Spend Their Money (click for full size) Also Check Out These 5 Youth Infographics Infographic: The 10 Most Popular Messaging Apps in the World How Milllennials Spend Their Money (Infographic) How Different Age Groups Interact Online (Infographic) College Students Ignoring Email 5 Ways Youth Are Critical to Tech Companies Today? * How youth influences the adult consumer market * The impact of youth Super Influencers in marketing * Our Mobile Future and the role of youth in shaping it * Selfie Culture Explained: how can we understand the future of technology through how youth…
  • 63% of US teens Googled “How to Kiss”

    Graham Brown
    19 Apr 2014 | 11:52 pm
    TIMELESS BEHAVIORS One of the most popular Google searches for teens is “how to kiss”. One of the most popular Google searches for teens is ‘how to kiss’   63% of teens in the US, 56% in Australia and 52% in the UK have googled “How to kiss”. Other similar Google queries: “How to flirt” “How to dress for a date” “How to slow dance” By: Jon Rawlinson It’s easy to fall for the idea that new technologies are conducive to new types of social behaviors but this is far from the truth. Technologies change but our underlying behaviors remain timeless What people share…
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    Curiously Persistent

  • We Love the Internet 2014/16: The Futility of existence edition

    Simon Kendrick
    17 Apr 2014 | 2:51 am
    A bumper edition for the Easter break Part 1: For the day job Things to think about: Kids react to Walkmans – feeling old after watching that? Let’s Get Social – how not to market your industry, via the power of song Is flat design already passé? Is World Wrestling Entertainment helping to reinvent TV? What next for behavioural economics? So you think you’re smarter than a CIA agent? – the wisdom of the crowd Reference points From YouTube to Vice – 10 trends that are changing how we watch TV – a write-up of MIPTV The speech accent archive A concise compendium of Don Draper’s…
  • We Love the Internet 2014/15: The Slow TV edition

    Simon Kendrick
    10 Apr 2014 | 5:12 am
    A day early this week (and next week’s will be as well) Part 1: For the day job Things to think about: Big data: are we making a big mistake? – making the same mistakes, but on a bigger scale The decline of the mobile web, and a follow-up post on the mobile downturn This designer just made Comic Sans, the Internet’s most hated font, cool again Siri’s psychological effects on children The fallacy of Android first Reference points Slow TV – salmon fishing, train rides and walking backwards through Tokyo Frequency – xkcd illustration Gifmatch – quotes and gifs from TV shows Page 8…
  • We Love the Internet 2014/14: The Ten best sentences edition

    Simon Kendrick
    4 Apr 2014 | 2:09 pm
    Part 1: For the day job Things to think about: How a secret iOS feature could change the Internet FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV Moyespace: An Actual Football Manager Ruined My Life The Million Dollar Homepage still exists, but 22% of it has rotted away Inside Twitter’s plan to fix itself Reference points Tii.me – calculate how time you have spent watching TV programmes 8 Key Takeaways about Social Media and News Ideo’s inspiring ideas for the internet of everything How to make data tables more readable Longer reads: Charlotte Laws’ fight…
  • We Love the Internet 2014/13: The Magic for dogs edition

    Simon Kendrick
    28 Mar 2014 | 5:33 am
    Part 1: For the day job Things to think about:          Rap Genius wants to annotate the news – plug-in now available for other sites to use the functionality          On demand has more prominence in Sky’s new EPG – will this change how people navigate?          The great BFF renaissance – how social media is changing friendships          Six lessons from the MRS Impact 2014 conference          The science behind our insatiable need to binge-watch TV          The price of music          Prediction is the fifth and final stage of…
  • We Love the Internet 2014/12: The Chest thump edition

    Simon Kendrick
    21 Mar 2014 | 2:51 am
    Part 1: For the day job Things to think about: What You Think You Know About the Web Is Wrong – exploding some myths Veronica Mars and the case of the disappearing movie – are the boundaries between film and TV series blurring? The problem with data journalism – data is never without context, basically. Linked to this, Five Thirty Eight from Nate Silver has finally launched Github was accused of sexism and bullying – and the company is investigating How brands are built in the digital age Reference points Digital Set to Surpass TV in Time Spent with Media in the UK – and mobile time…
 
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    Marklives.com

  • SAARF/MarkLives #Top40TVratings: the Zaziwa bounce

    Herman Manson
    24 Apr 2014 | 2:44 am
    by SAARF & MarkLives (@marklives) The week of 14 April — 20 April 2014 saw SABC 1 music talk show Zaziwa bounce from 11th to 6th place, the SAARF/MarkLives #Top40TVratings national chart shows. Interestingly, the bounce was not replicated on the DStv chart, where the show only climbed one spot — from 21st to 20th. Selimathunzi jumped from no. 18 into the no. 9 slot. This weekly roundup of South Africa’s TV audience viewership, a collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, reveals the best-watched shows of the week before, where it ran…
  • Shelf Life: The straw of life — portable water filter a potential lifesaver

    Simone Puterman
    24 Apr 2014 | 1:13 am
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: A portable water filter product from Aqua4Life that could save lives Havas gambles on new experiential brand campaign Get the Skinny on this World Design Capital 2014 design collaboration Portable water filter Here’s a new product that could save the world, well, at least help rural communities and hikers, or anyone fleeing a Zombie apocalypse, to drink water safely when they have limited options. Aqua4Life has launched the chemical-free, micro-filtration system called LifeStraw in South…
  • Thinking TV: Earth Hour a miss as TV viewers keep watching

    Herman Manson
    23 Apr 2014 | 8:23 pm
    Introducing a monthly analysis of TV viewership figures by Inge Hansen (@mecnotabene) In March 2014, as history leads us to expect, the most popular local drama on South African television was Generations, a necessary daily fix for many that delivers consistently high viewing patterns. In an analysis across adults 18+ in the mid-tier (LSM 5-7) and top-end (LSM 8-10), there appears to be noticeably different patterns in terms of where the viewership came from before tuning into Generations and, subsequently, what channel they watched next. Throughout both markets, a large portion of the…
  • #trendMARK: IM platforms and social networks will blur together in future

    Herman Manson
    22 Apr 2014 | 8:42 pm
    a trendMARK feature by Mike Wronski (@mikewronski) The marketing industry is being disrupted faster than most as old paradigms of branding, PR and communications change to reflect the empowerment — and constant connection — of consumers via digital channels. People have access to any information they want, when they want it and on whatever device they want it. This has created a highly fragmented landscape that can be confusing for marketers who aren’t versed in technology trends. Branded video Cited as a high priority gap for brands to capitalise on in the 2014 Social Landscape study…
  • Influencers: Very few people make truly individual choices

    Simone Puterman
    22 Apr 2014 | 8:28 pm
    by Jason Stewart (@HaveYouHeard_SA) Influencing someone to change behaviour is very hard to do: 85% of corporate change efforts fail. two out of three criminals are rearrested within three years. two years after life-saving coronary bypass surgery, 90% of patients revert to old, unhealthy behaviours. These failure rates should scare marketers whose job it is to convince consumers to buy their brands. Another scary fact is that it’s often not the brand that makes us buy, but rather the source of who said we should buy it, which influences us. That’s why offspring continue to buy the same…
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    About.com Marketing

  • Top Five Mistakes Made in Marketing

    23 Apr 2014 | 10:00 pm
    A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes can just as easily cost your business thousands of dollars. Learn about the top 5 mistakes commonly made in marketing....Read Full Post
  • How to Measure Your Content Strategy ROI

    21 Apr 2014 | 10:00 pm
    Content! Content? Content! Yes, we are all telling you to write more content. I'm even advising clients on a daily basis to implement a content strategy as a core piece of their 2013 marketing strategy....Read Full Post
  • Public Speaking – Preparation and Presentation Tips

    19 Apr 2014 | 10:00 pm
    Do you enjoy public speaking?  What about giving a presentation?  Do you find yourself fighting anxiety when you've been asked to present in front of a room full of people? If you answered yes, I hear you....Read Full Post
  • Is Email Marketing Dead?

    13 Apr 2014 | 12:51 pm
    It seems that many marketing departments have fallen out of love with the once loved digital marketing tool - email marketing.   What once used to be our go-to has seems to have walked the path of long-gone....Read Full Post
  • Marketing, Advertising, Sales - Who Does What?

    5 Apr 2014 | 10:00 pm
    It's so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don't understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion....Read Full Post
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    the i.d.e.a. brand

  • Summer PR/Social Media Interns – We Want You!

    Beth Wilkinson
    24 Apr 2014 | 10:37 am
    We are looking for three summer interns to support our Reputation team with public relations and social media experience. Here’s our list of must haves:  Major in Public Relations, Communications, Journalism or other closely related field – degree in progress or completed The ability to work full time – 40 hour per week Outstanding verbal and written communications skills (AP Style knowledge is a big plus) Ability to thrive in a fast-paced, energetic, highly creative setting An enthusiasm for and experience ...The post Summer PR/Social Media Interns – We Want You! appeared first…
  • 3 Trends that Every Digital Marketer Needs to Focus on in 2014

    Gary Ware
    21 Feb 2014 | 10:58 am
    The digital landscape is changing so rapidly it seems like every month there is a new strategy or technique popping up that takes the world by storm and totally changes the landscape. Here are three trends that I feel are here to stay. I think every digital marketer needs to focus on these strategies as they will have major impacts on business results. Growing Proprietary Audiences  “The audience is not brought to you or given to you, it’s something that ...The post 3 Trends that Every Digital Marketer Needs to Focus on in 2014 appeared first on the i.d.e.a. brand.
  • The Rise of Animated GIFs in Social

    Stephanie Garcia
    18 Feb 2014 | 11:06 am
    Popular social networks such as Reddit and Tumblr have supported animated GIFs for a long time but it wasn’t until the past couple of years that animated GIFs experienced a surge in popularity among both casual and seasoned users of social media and the Internet as a whole. With popular sites like Buzzfeed using GIFs in most of its viral content and Pinterest’s recent announcement of its support of animated GIFs, it is apparent that these animated pictures have become ...The post The Rise of Animated GIFs in Social appeared first on the i.d.e.a. brand.
  • Comedy on a Commercial Production

    Ryan B.
    13 Feb 2014 | 9:00 am
    QUESTION #1: When are copywriters happy? ANSWER #1: When they’re on set. QUESTION #2: When are copywriters happiest? ANSWER #2: When they’re on a comedy set. We’ve spent the last week ambitiously working to unveil Harrah’s amazing new resort while also baking in a little ‘problem-solution’ comedy. I can’t talk too much more about the campaign at this time, but it did make me think about how we creatively maximize humor – for the sake of a higher purpose – in ...The post Comedy on a Commercial Production appeared first on the i.d.e.a. brand.
  • Super Bowl Ads Make a Play for Brand Purpose

    Amon Rappaport
    5 Feb 2014 | 9:05 am
    For brand types like me, the worst part of Sunday’s Super Bowl was the disappointing TV commercials. Not only did they fail to impress, they lacked the kind of Brand Purpose we’ve seen in recent years. What’s Brand Purpose? Making a Better World When your brand promise is about making the world better, it’s called Brand Purpose. Chipotle is a great example of a company that infuses its “Food With Integrity” purpose into its brand. The company kicked off its ...The post Super Bowl Ads Make a Play for Brand Purpose appeared first on the i.d.e.a. brand.
 
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    Kaleidico

  • Successful Strategy is Responsive Strategy

    Marco Maceri
    22 Apr 2014 | 9:26 am
    In the digital world, things are constantly in motion; change is the only constant. Information is disseminated at an incredibly rapid pace. Where once people waited for the evening news or morning paper to process the events of the day, in the Information Age, we possess the means to become, more or less, instantaneously self-aware.Read More Article by Marco Maceri at Successful Strategy is Responsive Strategy
  • The Importance of Behavior in Digital Marketing Strategy

    Marco Maceri
    11 Apr 2014 | 6:00 am
    Customer behavior is frequently one of the most criminally overlooked aspects of any digital marketing strategy. When running integrated campaigns across multiple platforms–blogs, email marketing, paid search and display campaigns on Google, Bing, Facebook, YouTube–you’re dealing with complex marketing machinery, some of which works exactly as planned but some of which will inevitably require tweaksRead More Article by Marco Maceri at The Importance of Behavior in Digital Marketing Strategy
  • 5 PPC Mistakes You Could Be Making Right Now

    Marco Maceri
    8 Apr 2014 | 10:13 am
    As the de facto PPC…guy…at Kaleidico, over time, it’s been my job to manage the sometimes Byzantine world of Google AdWords. And yeah, sure, Bing Ads, too. (But let’s be real. We’re mainly talking about AdWords. That’s the world we live in.) PPC operations can be daunting–especially if you’re just starting out. You may feelRead More Article by Marco Maceri at 5 PPC Mistakes You Could Be Making Right Now
  • Email Marketing: Segmentation and Autoresponders Campaigns

    Bill Rice
    4 Apr 2014 | 6:00 am
    The dream of any digital marketer is an online campaign that makes money while we sleep. Although this is a bit of a mythical quest, cleverly created email marketing campaigns that are built on an architecture of custom segmentation and autoresponders can achieve the closest thing to this dream. Let me show you how toRead More Article by Bill Rice at Email Marketing: Segmentation and Autoresponders Campaigns
  • Do you need a website redesign?

    Bill Rice
    2 Apr 2014 | 6:00 am
    Incredibly enough, there is a good chance that your company’s website is one of the most neglected parts of your digital strategy. Could you be disadvantaging your website’s marketing effectiveness? Do you need a website redesign? Many corporate websites fail to meet their full potential because they’ve become carved in stone and frozen in time,Read More Article by Bill Rice at Do you need a website redesign?
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    Technology & Marketing Law Blog

  • How To Get Your Clickthrough Agreement Enforced In Court–Moretti v. Hertz

    Eric Goldman
    23 Apr 2014 | 12:33 pm
    Photo credit: Fingerprint left on keyboard hack concept // ShutterStockSo, by now, you know that if you want an enforceable online agreement, you need to implement it as a mandatory clickthrough. With that settled, it’s time to address an advanced topic: what evidence can you offer a judge to uphold your clickthrough when plaintiffs challenge the mechanical aspects of its implementation? I recently addressed the evidentiary question in my post about JDate’s member agreement. The plaintiff alleged that she remembered agreeing to a different venue selection clause than the one…
  • Minnesota Supreme Court Reverses Conviction for Assisting Suicide Online

    Venkat Balasubramani
    23 Apr 2014 | 6:32 am
    This is a case involving some dark behavior by William Francis Melchert-Dinkel, who visited forums frequented by suicidal individuals and encouraged at least two people to commit suicide. In one case, a 32 year old from England hanged himself sometime after exchanges with Melchert-Dinkel, who posed as a purportedly compassionate and caring nurse, providing advice regarding an effective technique for hanging one’s self. Shutterstock / Chris Harvey – skeleton doctor Another woman from Ottawa, a 19 year old, drowned herself in a frozen river (she jumped while wearing ice skates), also…
  • Q1 2014 Quick Links, Part 2

    Eric Goldman
    22 Apr 2014 | 9:20 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Social Media * Collins v. Louisiana State Police, No. 13-412 (La. Ct. App. Oct. 23, 2013): a person’s online life depicted in social media is commonly not intended to reflect reality as much as it is intended to engender discourse. Therefore, courts should give serious consideration as to what probative value, if any, should to be given to such “evidence.” * Oddee: 10 Outrageous Tweets That Got People Fired * In re Thundervision, LLC, No. 09-11145 (E.D. La. Feb. 5, 2014): Social media is also an important marketing…
  • Q1 2014 Quick Links, Part 1 (IP)

    Eric Goldman
    21 Apr 2014 | 5:00 pm
    Photo credit: 3D Quick Link Crossword // ShutterStock Copyright * Perfect 10, Inc. v. Giganews, Inc., No. 11-7098 (C.D. Cal. Jan. 29, 2014). Upholding Giganews’ policy of terminating repeat infringers. The ruling also is critical of Perfect 10′s method of sending takedown notices, saying that Perfect 10 may have had to identify each Message-ID for allegedly infringing USENET posts. Prior blog post. * Swatch Group v. Bloomberg: Republishing a recording of an analyst call is protected by fair use. * Dow Jones v. Ransquawk complaint. Dow Jones asserts hot news claims against…
  • Ripoff Report’s Latest Section 230 Win–Seldon v. Magedson

    Eric Goldman
    19 Apr 2014 | 9:37 am
    It’s been a while since I blogged a Ripoff Report case. I’m sure you’ve missed hearing about them, but their litigation docket has calmed down somewhat since their heyday. This pro se lawsuit, rehashing tired arguments that have failed repeatedly over the past decade, adds nothing to the canon. On the claim of defamation based on third party reports submitted to Ripoff Report, Seldon alleges: that third parties submitted defamatory information about him to the website, and that Xcentric participated in the defamation by creating the file heading “philip-seldon | Ripoff…
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    みんなの恋の体験ブログ

  • 33歳既婚男性サラリーマンのゲイ出会い体験

    quisenblog
    12 Apr 2014 | 1:36 am
    私がゲイに目覚めたのは結婚してからでしたので、必然出会いは嫁の目を盗みながらということになります。 幸いにして私たちに子供は出来ませんでしたので、子供の目という心配はありません。 ゲイの出会いといえば定番ですが、ハッテン場と俗に呼ばれているところで私はパートナーを探します。 特定のパートナーは作らない主義です。その場限りの快楽だけの繋がりの方が今は楽しいんです。…
 
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    MarketingProfessor.com

  • MailChimp Review – 10 Useful Email Marketing Features

    Travis Campbell
    24 Apr 2014 | 5:00 am
    There are a vast number of email marketing services available to businesses of all sizes. Since email marketing has been around for a while, many of the services have matured to the point that even novice tech savvy business owners use them with ease. Last month I launched a campaign using MailChimp for the first time. I’d used and even recommended the service in the past, but it had been a few years. Since so much had changed with the service, I decided to give it a go and document my findings for you along the way.  For me, there was an existing list that had to be migrated to their…
  • Freelancer.com Acquisition of Warrior Forum

    Travis Campbell
    19 Apr 2014 | 7:17 am
    Every marketer needs a hand from time to time. Current intel. Engagement with other like-minded folks. One of the most helpful online resources from the earliest of days, it’s still early by the way, has been the warrior forum. I have found it to be a great research resource. This week, announced on TechCrunch, the internet marketing forum giant was acquired by Freelancer.com. You can also read Warrior Forums founder announcement here. Managing a forum can be a huge undertaking, and often not worth the resources to do so. So don’t look for freelancer.com to boost up forum chatter…
  • Controversy Marketing – Barbara Corcoran Style

    Travis Campbell
    10 Apr 2014 | 12:08 pm
    How do you respond to controversy? How do you engage controversy in your marketing efforts? Do you believe in the saying that there is no such thing as bad PR, or ‘Bad PR is good PR’? I read something this week that got me thinking about this. It was a post (linked from image below) from real estate mogul and Shark Tank shark Barbara Corcoran published on LinkedIn.  This post discusses the benefits and challenges of controversy marketing from one persons perspective. However, this post is incomplete. People like you have a voice, and are encouraged to use it here. In any case,…
  • Social Media Marketing World – Top Takeaways

    Travis Campbell
    4 Apr 2014 | 4:57 am
    Last week at Social Media Marketing World in San Diego, I had the privilege of serving as track moderator (aka MC). This involved speaker introduction, time management, and facilitating Q&A (lessons here). While the priority was keeping an already very well organized track ‘on track’, I was unable to resist scribbling down notes during the sessions. These were world-class presentations and content. So the notes I share here are certainly incomplete. If you were at the event, feel free to comment with your top takeaways. Before I continue, this brings up a very real issue for…
  • Social Media Marketing World – 7 Ideas to Make the Most of It

    Travis Campbell
    22 Mar 2014 | 11:11 am
    Events are something that can serve your business and personal marketing well. In my experience the best way to make the most of an event is to prepare for it. You are investing money and (more importantly) time in your business by attending an event, preparation is key to making the most of it. Next week’s Social Media Marketing World will be one of the premier events of the year. In this post I’ll share seven ideas to prepare for to make the most of this or any event. I will also share a link to my agenda and how we can connect in person at the event.  Social Media Marketing…
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    She-conomy

  • Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

    sheconomy
    11 Apr 2014 | 9:32 am
    Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition]…
  • 101 Stats About Digital Moms And Their Shopping Behavior

    sheconomy
    8 Apr 2014 | 4:19 am
    How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom…
  • Male Marketers, It’s Time to Grow Up. Marketing to Women is Not Childs Play

    sheconomy
    4 Apr 2014 | 7:02 am
    Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports,…
  • Male Marketers: 6 Reasons Why Women Are The Real Power Behind Social Media

    sheconomy
    17 Mar 2014 | 5:35 am
    As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including…
  • Nissan Beefs Up Manpower to Reach the Female Consumer

    sheconomy
    5 Dec 2013 | 11:40 am
    LITERALLY. Male marketers, a word of advice. If you are charged with effectively connecting with the female market, consider putting female marketers in charge – not short dresses. While this might be appealing to men, the majority of women will assume your car cannot stand on it’s own. That you need gimmicks to attain their attention. Quit trying to market to women through male lenses. According to Marketing Magazine, Nissan’s global marketing chief Andy Palmer said: “The rise of the ‘empowered female’ is the biggest consumer trend affecting its worldwide…
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    LOHAD - random rumblings on marketing and more

  • Examples of Excellent Marketing

    admin
    4 Apr 2014 | 6:08 am
  • Attention Humans:

    admin
    3 Apr 2014 | 5:48 am
    I recently spent most of an entire day at something called a “Human Era Language Summit.” As you might imagine, the topic of the day was: How do we make our corporate communications sound more human? Several very well-known agencies were represented, and the event was held on behalf of a Fortune 50 company. The names aren’t important; the point I’m about to make applies to anyone in the same type of scenario. There was the obligatory parade of PowerPoint presentations and before-and-after examples and rewriting exercises, of course. But what struck me most was that…
  • Thank You (Again), Bruce

    admin
    8 Feb 2014 | 5:00 am
    This is a really long post, and it’s already appeared online at Blogness on the Edge of Town. But I also wanted to post it here on LOHAD, and the one-year anniversary of the event seemed like the right time to do it. So here’s my account of shaking hands with Bruce Springsteen one year ago today at the Musicares event honoring him last year in Los Angeles. Let me start off by declaring that Neil Young did not suck as bad as many people are saying. Not even close. For my money, and having stood about a dozen feet from him during the MusiCares tribute to Bruce on Feb. 8, I will say…
  • Brilliant

    admin
    27 Jan 2014 | 11:29 am
  • Read This Post. Or Don’t. I Really Don’t Care

    admin
    23 Jan 2014 | 6:01 pm
    In psychology, desensitization is defined as the diminished emotional responsiveness to a negative or aversive stimulus after repeated exposure to it. It also occurs when an emotional response is repeatedly evoked in situations in which the action tendency that is associated with the emotion proves irrelevant or unnecessary. Don’t believe me: Read all about it on Wikipedia. Here’s the point, though: I’m sick of media screaming to me. Every headline is jam-packed to bursting with insistent superlatives. The Huffington Post is a particularly horrid case study, as evidenced…
 
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    Vitamin IMC

  • Top 4 Things We Learned In India

    Mariana Mack
    16 Apr 2014 | 6:41 pm
    Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of access to sanitation, sustainable energy supply and affordable health care. The following are 4 important things Mariana learned on her trip: 1) Just say “okay” Our first moments in India were exhausting and exciting.  After…
  • Princess Training: How Gendered Toys Could Be Influencing Our Kids

    English Taylor
    11 Mar 2014 | 6:51 pm
    I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my favorite Barbie (my mom affectionately referred to these dolls as “Anne Boleyn Barbie”) or I had convinced my toddler sister that Polly Pockets had nutritional value. After marveling at how much the cheap, “insert coins here” vending machines had advanced over the years…
  • Friending: The Changing Definition of Friendship in the Social Media Era

    Joyce Xinran Liu
    6 Mar 2014 | 3:56 pm
    In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I actually don’t. Or they don’t think so. Maybe this is social media’s fault. It creates the illusion of intimacy and closeness that doesn’t actually exist. Maybe I should blame myself. I rushed to think of my social media connections as true friends that I could rely on. I forgot the rules…
  • 3 Reasons You Should Love Tech Right Now

    Joseph Woodard
    27 Feb 2014 | 1:23 pm
    There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related to smart technology at the box office this season, where the implications of a mustached Joaquin Phoenix falling in love with [a hyper-intelligent version of] Siri are explored in the movie Her. So why is this exciting? I mean,…
  • #TBT: The New Old Spice

    Jesse Unger
    20 Feb 2014 | 1:15 pm
    In our very first Throw Back Thursday (#TBT)  feature, we will take a look at the time-treasured brand Old Spice. Brace yourself. You’re in for a ride. “OLD” OLD SPICE Did you see that? If you skipped the video, go back and watch — then we’ll talk…waiting…ok, I’m going to assume you obliged. Have you ever considered how many brands existed 60+ years ago and managed to stand the test of time? SIXTY YEARS! I don’t think I could successfully keep anything “alive” for a week. All joking aside (I’m not really joking) Old Spice is an incredible brand that managed one of…
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    Online Marketing Blog

  • How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

    Lee Odden
    24 Apr 2014 | 4:02 am
    An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it’s time to think about how to integrate an “Optimize and Socialize” approach into the overall online marketing program. Two key considerations for implementing a scalable “Optimize and Socialize” content marketing approach involve where SEO and social media optimization fit within the content planning and publishing process and the skills of Social Media and SEO content creators. Here is a small business example that uses an Online Marketing Audit to start finding…
  • Tweetiquette – Turn Twitter Pet Peeves Into Best Practices

    Lee Odden
    23 Apr 2014 | 7:44 am
    With over 240 million users and 500 million tweets sent per day, Twitter is as ubiquitous as it gets in terms of social media. With all that use comes a variety of opportunities as well as opinions about what to do and what not to do. There’s nothing static about best practices on social networks and Twitter is no different. Of course some things stay the same. In 2009 a study was done of Twitter content and 40% was deemed “pointless babble“. I suspect many Twitter users would agree that a certain portion of today’s tweets fall in that same category. This got me…
  • Facts Tell, Stories Sell – The Importance of Story Before Marketing

    Lee Odden
    22 Apr 2014 | 7:31 am
    Recently my sister in-law, Melanie, shared with me the success of her initial ventures into a new business selling a collection of handmade dolls, stuffed animals and blankets. A successful medical career working at a hospital keeps her more than busy, but the side venture is enabling her to make her creative hobby into something more. Our recent discussion about turning this venture into a business surfaced many questions that a lot of new business owners face: What might be involved with hiring, manufacturing, logistics, taxes, incorporation and of course marketing. Melanie has a knack for…
  • Online Marketing News: Photos > *, Twitter Has A Problem, Mobile Makes A Big PPC Impression

    Ben Brausen
    18 Apr 2014 | 4:30 am
    #PutAWingOnIt KFC’s Chicken Corsage Just Went Viral - Prom season is in full swing, and KFC wants to add a little something to the big night: a chicken snack on your date’s wrist. USA Today Study: Brands still overwhelmingly prefer photos on Facebook - Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages. Inside Facebook Twitter Faces User Interaction and Retention Problems - New research shows that Twitter is facing user interaction and user…
  • The Hidden Value of Influencers in B2B Content Marketing

    Lee Odden
    17 Apr 2014 | 3:59 am
    In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats like “Buyers are two-thirds to 90% through the sales funnel before they contact sales” (Forrester) and “72% of B2B buyers use social media to research solutions to purchase.” (DGR 2014 B2B Buyer Behavior Survey) have a lot of B2B marketers focusing…
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    Mindshare Strategy

  • Entrepreneurial Energy

    Eric Mann
    19 Apr 2014 | 8:00 am
    One of my favorite TV shows these days is Shark Tank.  Would-be entrepreneurs present their ideas to a panel of successful millionaire/billionaire investors hoping to secure a partner to help further their business. It’s interesting to see the kinds of questions posed by potential investors. It’s even more interesting to see the range of answers returned. What Makes an Entrepreneur I’ve worked with a fair number of start-ups during my career.  There have been many discrete differences between these enterprises, but a few things have stayed the same. Namely, the…
  • Situational Awareness

    Eric Mann
    7 Apr 2014 | 8:00 am
    Last Friday I had a rare afternoon off. I decided to take advantage of the opportunity, and scheduled an afternoon ITS (Immersive Tactical Shoot) package at Threat Dynamics. After watching an episode of 20/20, decrying that “average people” were unprepared to face crisis situations, I wanted to put myself to the test.  The video below gives a good summary of what I’m talking about: Basically, those of us who can shoot – accurately or not – but have only experience shooting in a safe, controlled range environment are relatively unprepared to handle a real-life…
  • Are You Nuts?

    Eric Mann
    5 Apr 2014 | 8:00 am
    One of my favorite stories about [Steve Jobs] is about the moment when the Apple design team presented him with the first version of the iPod. He looked at it for a while, turned it over and over, weighed it in his hand and then said: “It’s too big.” The engineers protested that it was a miracle of state-of-the-art miniaturization – 1,000 songs packed into that tiny space. Jobs walked over to the fish tank in the corner of his office and dropped the prototype into the water. He then pointed to the bubbles that floated from it to the surface and said: “That means…
  • The Death of Sponsored Content

    Eric Mann
    3 Apr 2014 | 8:00 am
    Just a few days ago, I read an article talking about the rise of sponsored content: when an advertiser sponsors an article on a site in exchange for the back traffic. It’s an interesting idea, and I played with it myself a couple of years ago.  I loath advertising, but I was willing to write a review of a product or service in exchange for the free use of that product or service. This week, though, I had one of these sponsors contact me out of the blue and request I take links on my site to theirs down: My team and I are attempting to contact the owner and/or webmaster for eamann.com.
  • Choosing a Conference Topic

    Eric Mann
    29 Mar 2014 | 8:00 am
    I like speaking at conferences all over – local meetups, nearby WordCamps, and distant JavaScript conferences. Sometimes I’ll submit one topic, sometimes I’ll submit many – and people often ask me how I choose my topics.  I want to give away my secrets. What are you good at? I’m really good at a handful of things.  I’m passable at quite a few others. When I approach a WordCamp or any other conference, I start with a list of things I’m capable of and want to share.  Often, this list looks a bit like the editorial schedule for my blog as well.
 
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  • Portrait of ferry's captain begins to emerge

    24 Apr 2014 | 12:43 pm
    Portrait of ferry's captain begins to emergeAPLee Joon-seok, 68, has 40 years of experience at sea, and colleagues of his helped fill in the gaps about his reputation on Wednesday.Assessment his helmsman gaveMore on the sunken ferryBillionaire's home searched Ferry owner has checkered past
  • US Postal workers protest outside Staples

    24 Apr 2014 | 12:43 pm
    US Postal workers protest outside StaplesGetty ImagesPostal workers around the country protested in front of 507 Staples stores to object to a new program the postal service is rolling out. Reason workers are so upsetMore business newsFeds slam anti-Tesla rulesMore bad news for GM
  • If you like it from the outside, you'll love the inside

    24 Apr 2014 | 12:43 pm
    If you like it from the outside, you'll love the insideGettyThis Volkswagen is popular for many reasons -- including its comfortable, well-designed cabin.The 10 best car interiorsOn the road again10 best car deals this month'Most American' cars on the road
  • 'Bachelorette' contestant dies in freak accident

    24 Apr 2014 | 12:43 pm
    'Bachelorette' contestant dies in freak accidentFacebookEric Hill, who competed for the affection of Andi Dorfman on the upcoming season of the reality show, is dead at 32.Tragic mishap that claimed his lifeMore storiesNews for 'Frozen' fans is not good Big changes ahead for MTV VMAs
  • Fury, desperation as S. Koreans seize officials

    24 Apr 2014 | 12:43 pm
    Fury, desperation as S. Koreans seize officialsGettyRelatives of victims in the ferry sinking shouted at officials who were detained by the mob.A tragic truth that was revealedMore on the S. Korean ferryNew clues on ferry sinkingGrim find on children's bodies
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    Chief Marketing Technologist

  • Digital marketing is now reappropriating the sales budget

    Scott Brinker
    16 Apr 2014 | 5:58 am
    It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014. For large companies, those are large budgets being moved around in a short time span. Yesterday, Laura McLellan of Gartner presented a webinar on their latest research that confirms this phenomenon: Digital Marketing Technology and Services Spending on the Rise. While she shared many fascinating…
  • Boom! Marketo ignites the real marketing platform wars

    Scott Brinker
    9 Apr 2014 | 4:50 pm
    My fellow marketing technology enthusiasts, mark this week in your journals. Here at their Marketing Nation Summit in San Francisco, Marketo just triggered a major inflection point in our industry. First, let me set the stage for the significance of what they’ve done. For a number of large companies assembling marketing “suites,” the narrative they’ve been preaching is: buy from us, and you’ll get everything you need in one box. Buy our cloud or hub, and you’re all set. It’s been an attractive narrative to buyers, who have certainly been frustrated…
  • Everything you wanted to know about agile marketing (but were afraid to ask)

    Scott Brinker
    8 Apr 2014 | 6:28 am
    Today I’m presenting a new talk on agile marketing that walks through a Scrum-inspired agile methodology and tackles several of the common myths and misconceptions people have about agile management. If you’ve been hearing about agile marketing but are a little fuzzy about the actual process — or if you have concerns that agile is just a euphemism for “work faster” or “do it quick and dirty” or “a lack of a guiding plan” — then I hope you’ll find this presentation helpful. Here’s the slide deck, which I’ve annotated heavily…
  • Announcing MarTech: The Marketing Tech Conference

    Scott Brinker
    3 Apr 2014 | 6:00 am
    Today, I am thrilled to announce the launch of MarTech: The Marketing Tech Conference — a conference designed expressly for you, leaders at the intersection of marketing, strategy, and technology. The inaugural MarTech event will take place this August 19-20 in Boston at the beautiful Seaport Hotel and Convention Center. And I really hope you’ll be able to join us. Click here to visit the conference website and receive details on registration. A new brand of conference for a new brand of marketing The world of marketing technology has exploded in the past couple of years. We have over…
  • Want to understand the org chart of modern marketing?

    Scott Brinker
    31 Mar 2014 | 4:25 am
    I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, and enthusiastic innovators. But there’s a harder problem lurking in the shadows that receives less attention: how should businesses change marketing management to thrive in this new world? One of the most…
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    FUEL LINES

  • How to Build a Powerful Presentation Deck for Ad Agency New Business

    Michael Gass
    23 Apr 2014 | 6:26 pm
    Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.Following a presentation that I made to the Nashville American Marketing Association, I’ve received dozens of responses from attendees. Many informed me that what I had to say…
  • CEOs who are social will be the next new thing

    Michael Gass
    7 Apr 2014 | 7:29 pm
    Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. Ken and I continued the conversation on the impact social media has made upon the…
  • How to Write A Blog Post for Ad Agency New Business

    Michael Gass
    1 Apr 2014 | 11:35 am
    A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write…
  • How to personally get to know your agency’s best prospects

    Michael Gass
    31 Mar 2014 | 2:17 pm
    Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects.  But you must be willing to provide the time and resources to do it the right…
  • Try Speaking for Ad Agency New Business

    Michael Gass
    14 Mar 2014 | 12:05 pm
    Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.Public speaking is an essential component to my business development programI have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to…
 
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    Kneale Mann | Leadership

  • No One Wants to Hear About it

    Kneale Mann
    21 Apr 2014 | 2:58 pm
    It’s an interesting time. We are connected through mobile devices, websites, social networks, work relationships, personal connections, media, music, content, data, and yet when we stop for just a moment, we can feel alone. I've had some fascinating chats recently with colleagues, clients, and friends about the everyday trials and tribulations of life. Money, relationships, career, bad things, good times, life stuff, and it’s interesting that one theme has come up quite often. I've heard this phrase more than most – “But no one wants to hear about that part.” If They Only KnewI was…
  • Eulogy or Resume?

    Kneale Mann
    15 Apr 2014 | 4:28 am
    David Brooks poses an important question – do we measure ourselves by what we do or who we are? The battle between our professional and career accomplishments get our attention while we discard or ignore who were are, what we stand for, how we want to live our lives. We spend a great deal of time in our lives climbing ladders, gaining experience, and attempting to improve our situation. Many measure money and power over human connection and value. Society often gives us the impression we need to be a certain way to fit in and fight the good fight. Brooks ponders if our attention is on the…
  • Work with Us

    Kneale Mann
    10 Apr 2014 | 3:52 pm
    I've had the privilege of working with start-ups, mid-size, and Fortune 500 organizations all over the world; coaching leadership professionals; and leading multifaceted strategic initiatives for over twenty-five years. My passion is to help leaders grow so business will grow. My mantra for business is simple: strong internal customer service ensures external customer service excellence to deliver profitable business results.I'm fortunate to work with leaders and managers to help them improve teamwork, collaboration, leadership, and culture through workshops, consulting, and coaching. It…
  • Leadership Lessons from the Past

    Kneale Mann
    7 Apr 2014 | 2:00 am
    A few years ago, I found a document that wasn't dated and didn't have an author’s name on it but from the language, it seemed to be quite old. Recently, I discovered a second document with some additional information that seems to be related to the first one. These could be the earliest known documents on leadership. Scaredycate ClosedooriusThis is the manager who has an “open door policy” when no one is actually in her office. Once the meeting begins, doors are sealed. Anything discussed in meetings are translated to staff, customers, or clients as her ideas.Likedbyallorus NeediadGreat…
  • Wonderment of Our Inner Child

    Kneale Mann
    2 Apr 2014 | 1:36 pm
    When we're kids, we're told to be curious, to dream and play, and to pretend. As we age, the world gets more demanding and puts on more constraints. Or do we do it to ourselves?Sir Ken Robinson is a fascinating man who is a tireless champion for creativity, education, and possibilities. Watch his TEDTalk and replace teacher with leader and children with team and see if this may help for your career, team, and kids.__________________________________________________________________Kneale Mann | Leadership Strategist, consultant, writer, speaker, executive coach facilitating performance growth…
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    Five Sparrows Marketing Blog

  • Tip of the Month: Email Etiquette

    Lauren Hobson
    23 Apr 2014 | 8:32 am
    Want to make sure your emails are welcome?  Good manners and common sense can go a long way toward earning you love in the inbox, so here are three tips to keep subscribers happy when sending email campaigns: Be Recognizable.  Always use a “From” address that users will recognize or are familiar with (e.g., editor@fivesparrows.com, …Read more →
  • Local Marketing Strategies You Can Use Now

    Lauren Hobson
    26 Mar 2014 | 8:29 am
    Today, search engines display results based on hundreds of factors, including the searcher’s location.  For instance, a user in Michigan searching for Pet Groomers will of course see different results from a user in California searching for the same thing.  So how can you help your business show up better in local searches?  Here are …Read more →
  • Tip of the Month: Hashtags

    Lauren Hobson
    26 Mar 2014 | 8:25 am
    If you’re not already using hashtags (e.g., #starwars, #sunrisetoday, etc.) in your social media posts, it’s time to start! Recent studies show that posts with hashtags result in approximately twice as much user engagement as posts without hashtags. Also, hashtags are not limited to only Twitter (the inventor of hashtags), but are commonly used in …Read more →
  • Five Sparrows Launches Exclusive New Marketing Service

    Lauren Hobson
    13 Mar 2014 | 8:14 am
    PRESS RELEASE:  March 13, 2014 Five Sparrows Launches Exclusive New Marketing Service                                                                HARTLAND, MICHIGAN, March 13, 2014 — Michigan online marketing firm Five Sparrows, …Read more →
  • March Client Spotlight – The Steven Melchor Group

    Lauren Hobson
    5 Mar 2014 | 8:11 am
    http://www.StevenMelchorGroup.com The Steven Melchor Group 2359 W. Shiawassee Fenton, MI 810-513-1561 The Steven Melchor Group, located in Fenton, Michigan, specializes in both residential and commercial real estate, including lakefront and luxury homes.  The agency also has expertise in Short Sales, with a 100% success rate to date!  The agency initially contacted Five Sparrows in mid-2013 …Read more →
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    iMediaConnection Blog

  • How marketers can avoid confusing precision with accuracy

    Ted Yang
    24 Apr 2014 | 12:15 pm
    In digital advertising, precision is paying an exact price for a single user who may be the user you want. Accuracy is paying the correct price for the user that you really do want. Today, you can pay a price to serve a single ad. However, it is only in aggregate that data trends have any meaning. The digital media industry has confused precision in the arrival of each impression with accuracy about the users behind those impressions. The difference between precision and accuracy is the difference between the impression and the person behind it: one is a series of bits and bytes, and the…
  • The state of the auto industry for marketers

    Chloe Della Costa
    24 Apr 2014 | 9:36 am
    At the thinkLA Automotive Breakfast in Century City, California, Steve Sturm, AOL's category development officer for autos, jumpstarted the presentations with a detailed overview of the current landscape for automakers. Vehicle prices are up $700 from 2013, vehicle incentives are up 7.9 percent, and vehicle production is up 3 percent from 2013. Sturm also pointed out that the average age of U.S. cars is now 11.4 years (it was 9.6 years in 2002). This mean people will certainly need new cars soon, as most of the cars out there are quickly aging, particularly now. So overall, things are looking…
  • 5 digital marketing myths busted

    Jill Draper
    23 Apr 2014 | 1:00 pm
    Once considered the new kid on the block, digital marketing is now a $117 billion-plus industry worldwide, and is currently the key driver in global ad spending. But, like the technology that makes it possible, digital marketing is a moving target, and it can be a challenge to keep up with the latest best practices, even for tech-savvy marketers. The digital space has given rise to more than its share of marketing myths – misguided notions that can cause marketers to waste valuable time pursuing ineffective strategies. Here are five marketing myths and the reasons why you shouldn’t…
  • 4 tips for entrepreneurs to get mobile right

    Hugh Reynolds
    23 Apr 2014 | 12:20 pm
    For nearly all entrepreneurs today, some form of mobile app strategy is essential, whether it's B2C, B2B, mobile-first, or otherwise. The reason for this is that mobile is now the go-to screen for many, and when they're on that screen, 80 percent of their time is spent in applications. In other words, people will want to interact with your business via your mobile app and you need to make sure they can do just that. Already, thanks to this shift in consumer behavior, mobile’s share of commerce continues to grow each year. According to Forrester, total mobile sales are expected to grow 33% a…
  • Creative quality assurance when working with RTBs

    Phuc-Hoang Anh-Tu
    22 Apr 2014 | 11:15 am
    Third-party ad exchanges are a great solution for earning revenue from unsold inventory and bulk inventory. For a top-tier publisher already running top-tier national and regional campaigns, there are gotchas that can be detrimental to existing sources of revenue and relationships, hence the need for creative quality-assurance when working with third-party ad exchanges. The first concern in filling unsold inventory with exchange campaigns is the grade of the advertisers and their creatives. The sales force of premium publishers use the high production look and feel of their publication as a…
 
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    Blog - Ganador

  • Is this the Future of Fashion?

    Dennis Price
    23 Apr 2014 | 3:07 pm
    The mind boggles...
  • Trust is an opportunity

    Dennis Price
    22 Apr 2014 | 3:23 pm
    We think we make decisions rationally, but even as experienced business people we don’t. One key factor that influences us is TRUST. In order to be judged ‘trustworthy’ one must demonstrate the following four traits:1.      Honesty2.      Confidentiality3.      Consistency (reliability)4.      Willingness to change (if proven wrong)Trust is hard won, and easily lost. Little white lies and ‘innocent’ gossip are examples of how we lose trust without even thinking about it.Trust is…
  • The downside of the upside and the upside of the downside

    Dennis Price
    21 Apr 2014 | 3:20 pm
    #thinkdifferent.The biggest killer of success is success.(The fear of failure grows in direct proportion to what you have got to lose.)This Contrarian principle has a number of corollaries: Bigger is always worse (ultimately).Innovation leads to less innovation.Growth leads to death.So the message is this: Embrace change.The pressure on the business to survive is good way to clear the decks and make the necessary changes. Just like a back-burn is a dangerous time, but it has huge benefits in making your territory more defensible. The good times made us lazy, now is the time to scramble…
  • The periodic table of retail

    Dennis Price
    19 Apr 2014 | 4:03 pm
  • How to pass a company drug test (Friday Funny)

    Dennis Price
    17 Apr 2014 | 3:00 pm
    Tell me you wouldn't hire this dude...
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    FOLDEN eMarketing Blog

  • Self-Service Platform for Twitter Ads

    FOLDEN.INFO
    23 Apr 2014 | 8:02 am
    The social advertising company Shift enhanced its facility to create Twitter Ads. The Shift platform enables to plan, advertise and analyze social media advertising campaigns on Facebook, LinkedIn and Twitter. The latest feature added consists of a self-service solution to place ads on Twitter by programmatic means. It is fully integrated with the Twitter Ads […]
  • How often to post on Social Networks

    FOLDEN.INFO
    15 Apr 2014 | 8:51 am
    The social sharing service Buffer, which enables time shifted sharing, has published a report about optimizing the sharing frequency. The idea of sharing frequency as well as time shifted sharing takes into consideration the sensibility of users regarding overwhelming messaging and the highest attention of users during the day and week. Buffer has tested various […]
  • Content Marketing Network

    FOLDEN.INFO
    10 Apr 2014 | 6:25 am
    Content marketing is approved of being one of the best online marketing means. People do consume content online to be informed and to make purchase decisions, which is due in both worlds b2c and b2b. A most important variable in content marketing is trust and the most trusted sources most often are provided by third […]
  • Brand Building by Digital Media gets Standard in Europe

    FOLDEN.INFO
    10 Apr 2014 | 5:46 am
    The IAB Europe, the european part of the IAB, the official organization creating standards and representative of the digital advertising industry, has released a standard on brand building in the digital world. The standard called “Brand Builders” by its included formats is part of the whole world of generally accepted advertising formats. Brand Builders especially […]
  • People definitely spend more Time on the Mobile Internet than on the Web

    FOLDEN.INFO
    3 Apr 2014 | 3:03 pm
    Time has changed, now several studies came to the conclusion that people today spend more time on the mobile internet than on the web. After a report by comScore now a study by Flurry does the same conclusion. Furthermore apps now rule the mobile internet by over 80% of time being spent with apps opposed […]
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    Blog - Digital Jungle

  • Scottish Independence: Who is Winning the Online Battle?

    21 Apr 2014 | 6:30 pm
    The Scottish independence referendum will be taking place on the 18 September 2014 where voters will be asked “Should Scotland be an Independent Country?”, requiring a simple “Yes” or “No” answer. The date for the referendum was set in 2012…
  • Are Chinese Tourists ‘Out-Shopping’ the Rest of the World?

    15 Apr 2014 | 7:34 pm
    With an estimated magnitude of around 1.4billion people, making up nearly 20% of the world’s population. It should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers…
  • Digital Jungle Hosts R.I.T. Students

    3 Apr 2014 | 12:39 am
    On a hot Wednesday Beijing morning, Digital Jungle hosted a group of MBA students visiting from the Rochester Institute of Technology’s Saunders College of Business. The group, led by Saunders’ Dr. dt ogilvie, Ph.D., EMBA visited Digital Jungle as part of…
  • WeChat Introduces Self-serve Advertising System for Subscription Accounts

    16 Feb 2014 | 6:16 pm
    It was inivitable that WeChat would want to include a form of advertising revenue into their mix. The Company has introduced Guangdiantong (GDT), a self-service advertising system currently used for Tencent’s some other social properties, to place display ads in…
  • Digital Trends in The Year of the Horse

    28 Jan 2014 | 6:42 pm
    2013 was a year that really evolved the way we market to our Chinese consumers and businesses.  The three areas of marketing evolution and investment that we identified as sigificant were -- Mobile and Content Marketing and Big Data. Here…
 
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    Big Marketing for Small Business

  • 3 Tips to Creating a Killer Social Media Marketing Strategy

    Ted Levin
    21 Apr 2014 | 2:08 pm
    As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight. Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started: 1. Who Is Your Audience? With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to…
  • Top 10 Android Business Apps

    Ted Levin
    14 Mar 2014 | 10:55 am
    The platform for mobile apps has changed from simply entertainment to now encompass business applications that provide office efficiency and convenience. Being able to communicate with employees, organize office priorities and smoothly keep track of deadlines, specialized apps have opened a new world for businesses. Here are the top 10 business apps for Android.   1. Quickoffice Pro Although expensive in terms of typical app prices, the $14.99 offer includes the Quickoffice Pro bundle. This app supports all Microsoft Office applications including PowerPoint, so users are able to read,…
  • How to Use Data Tracking Software to Attract a Larger Audience

    Ted Levin
    23 Jan 2014 | 1:06 pm
    For marketing professionals and small business it’s becoming increasingly difficult to reach consumers. Evolving technology plays a major role in the way marketing tactics and strategies are developed and deployed. But still, business owners can’t hope to simply write content, post to their blog, send out emails and use social media to guide traffic to their sites and boost page rank. No, instead they have to understand the demographics most interested in their products and services, track the data properly and have a specific strategy initiated online to gain  consumer attention. Since…
  • Components of a Successful Content Marketing Plan

    Ted Levin
    14 Jan 2014 | 7:00 am
    As a small business owner you’re forced to stay on top of the latest marketing tools, knowledge, and tips to build a successful brand and communicate it to the right audience. When looking for success in 2014, consider the recommendations below when examining your business’ content marketing plan.   Jump Onto the Cloud Small business experts and marketing gurus have stressed the importance of cloud computing and storage relentlessly to you. With the beginning of 2014, it’s time to make the change. Your business’s marketing plan, sales, employee work and  productivity are all…
  • Mobile Marketing For Local Business

    Kristen Gramigna
    9 Jan 2014 | 10:43 am
    Mobile marketing is key for small- to mid-sized companies, and that includes marketing at the local level. When you consider that more than half the United States population now uses a smartphone, the time to reach them is now. Maintaining your market position and attracting customers at a local level should start today. Here’s how.   Customer Access Your localized mobile marketing strategy needs to get started by gaining access to customer devices. That means building your email, text/SMS, and mobile app user databases. If you don’t garner customers on a local basis, someone else…
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    Logo Design Blog

  • How ‘simplicity’ contributes in the making of logo design

    Ben Johnson
    21 Apr 2014 | 3:01 am
    No matter how many articles and blogs I go through, the first tip to an effective and successful logo design is simplicity. Everyone recommends being simple; adopting and implementing simplicity and shunning complexity. This made me wonder how simple a designer can go, and how just this ‘simplicity’ factor contributes in the design and development  [ Read More ]
  • Great logo’s help you in gaining a diverse audience globally

    Ben Johnson
    14 Apr 2014 | 10:24 pm
    There is a famous saying by Karl Lagerfeld that “Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” Even if someone doesn’t understand English they know what the Logo Design of apple signifies they know the importance of the company  [ Read More ]
  • A good logo can say more about your company than any other marketing tool

    Ben Johnson
    14 Apr 2014 | 12:03 am
    A logo for any company small or big will represent your company on many levels and on various platforms. Be it print or marketing. To begin with, without a logo it would be impossible for your customers to identify you from anyone else and you or any business won’t ever want that to happen isn’t  [ Read More ]
  • Make your sweetie feel loved this valentine’s!

    Ben Johnson
    13 Feb 2014 | 10:55 pm
    Through the ages, the roots of St Valentine have passed several legends leading us to celebrate Valentine’s Day. The Cupid, the Roman god of love represents Valentine’s Day. It is a day for sweethearts! It’s the day to share and respect the love with people around. It is the day to show your feelings and  [ Read More ]
  • Christmas a holiday for everyone to enjoy!

    Ben Johnson
    12 Dec 2013 | 11:24 pm
    Christmas is right around the corner and right after Christmas we have New Year waiting for us, December is the month of holiday, family reunion, friend’s reunions, family time, relaxation etc. It is also the time when most of the businesses have their profits at the peak with maximum sales and sale out.  It is  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Digital media, celebrities and the changes in Private and Public lifestyles

    yinkaolaito
    22 Apr 2014 | 6:47 am
    The dramatic changes our world is witnessing today cannot be wished away. We can either accept this or get caught up in the web of things. Many are in the habit of saying crime is on the increase today than ever before. My argument about this is what is the basis of comparism? We need […]
  • 4 ways to resolve a tweet that goes awry: case study of US Airways

    yinkaolaito
    17 Apr 2014 | 2:18 am
    Brands like human are open to mistake. Whether you are US Airways or other unknown brand, you may not always get it right. Some of your steps may be calculated and land you where you never intended. Around three ‘o’ clock PM on Monday, 14th April, 2014 US Airways mistakenly tweet a picture with a […]
  • Trends in Nigeria Social media platform use

    yinkaolaito
    15 Apr 2014 | 3:18 am
    One thing about life is its ever changing status. Nothing is static. Things keep revolving. Social media platform tools have continued to be relevant in sharing knowledge, networking, brand engagement and promotion among others. Since 2008 when many Nigeria users began to create accounts and applied social media tools to their daily living, things have […]
  • Negative Online content? 3 best ways to deal with it

    yinkaolaito
    7 Apr 2014 | 3:12 am
    We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
  • Digital Media, Democratic value changes and accountability

    yinkaolaito
    3 Apr 2014 | 4:59 am
    Democracy is define as government by the people for the people and by the people. While this is an age long cliché, many developing and low income countries still struggle to understand and practice the import of this truth. The business as usual method of thinking they could permanently enslave the citizenry keeps ringing bell […]
 
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    We First Blog

  • The Sustainability Imperative and What It Means for the Future of Your Brand

    Simon Mainwaring
    24 Apr 2014 | 10:00 am
    Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant commitments, it is simply not enough to “be sustainable” and limiting sustainability to encompass only environmental issues is a symptom of leadership that has not recognized the larger role customers now expect business to play.
  • Apple, Earth Day, and The New Demands of Leadership

    Simon Mainwaring
    22 Apr 2014 | 10:33 am
    On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook demonstrated his passion for addressing climate change at Apple’s shareholder meeting in February stating “If you want me to do things only for [return on investment] reasons you should get out of this stock.”  Cook also publicly committed Apple to using 100% renewable…
  • Collaborative Social Storytelling: How the UN Foundation Builds Global Movements

    Dana Byerlee
    17 Apr 2014 | 11:45 am
    Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your brand’s or nonprofit’s mission: Build partnerships to scale impact   For example, one of the UN Foundation’s major partnerships is with Walgreens, one of the most prominent pharmacies in the country. Walgreens is well known for making it…
  • 6 Steps to Unlocking Employee Passion and Propelling Your Social Purpose

    Simon Mainwaring
    8 Apr 2014 | 10:51 am
    In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways that have a positive impact on the planet and our future. For too long, the majority of huge corporations have overlooked their greatest untapped asset, the full potential of their employees. Many people who work inside large organizations are…
  • How Conscious Capitalism is Driving Business and Social Change

    Simon Mainwaring
    1 Apr 2014 | 9:51 am
    Each year, the Conscious Capitalism Movement holds an event that provides marketing leaders with insights on how to marry purpose and profit in ways that build their business and a better world. I’m thrilled to participate in one of these practicums this year, sharing best practices and case studies around the art and architecture of customer community building. The fundamental premise behind the Conscious Capitalism movement and the training event, is that the private sector is facing an increasingly urgent responsibility to play a positive role in society. Raj Sisodia, who earlier…
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Turning Insight Into Action: The Journey to Social Media Intelligence

    23 Apr 2014 | 12:00 am
    This white paper will define the three stages of the enterprise journey to social media intelligence and highlight how integrating social media across the enterprise with a Social Relationship Platform (SRP) is crucial to success at every stage.Request Free!
  • Enabling the Business with Social Relationship Platforms

    23 Apr 2014 | 12:00 am
    This white paper from HootSuite and CIO.com shares survey results gathered from over 100 senior IT leaders on addressing the challenges presented by social media, and explores the use of social relationship platforms.Request Free!
  • 10 Ways to Instantly Improve Your Content

    22 Apr 2014 | 2:20 pm
    Everyone is doing content marketing, but not everyone is doing it well.  Make sure that you are getting the most out of your investment in your content with this easy guide. Find out how to: Focus your content on the target customer Gain the most possible exposure for your content Make your content impactful Request Free!
  • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals--Free Sample Chapter

    22 Apr 2014 | 12:20 pm
    60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute…
  • Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers--Free Sample Chapter

    22 Apr 2014 | 12:20 pm
    A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals…
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    PSFK

  • Book Depicts The Most Famous Meal Of Favorite Literary Characters

    Kristen Nozell
    24 Apr 2014 | 11:00 am
    New York-based designer Dinah Fried drew inspiration for her recent book, Fictitious Dishes, from the pages of her favorite books. We’re all familiar with those literary scenes that are so vivid in describing a meal that we can practically taste it; Fried now brings fifty of these scenes to life in these delectable depictions. The photographic interpretations are accompanied by the text from the work that inspired the creation, along with interesting facts and anecdotes about the author and his or her food preferences. Scenes range from the madcap tea party in Alice’s Adventures…
  • Scarves Painted With Ink Made From Bacteria

    Kristen Nozell
    24 Apr 2014 | 10:45 am
    ‘Faber Futures‘ is a textile project by Zimbabwe-born, London-based designer and researcher Natsai Audrey Chieza that uses traditional screen printing techniques – but with the dye and pattern created by soil bacteria. The innovative designer discovered that certain bacteria, taken from the soil in the roots of herbs such as tarragon and sage, would create different colors when cultured. These uniquely created colors, which can range from deep blues to bright reds, can stain silk fabrics, and when these fabrics are actually placed in the culture, a similarly unique pattern…
  • Get A Curated Art Gallery Sent To You Via Email

    Leah Gonzalez
    24 Apr 2014 | 10:30 am
    Out Of Office is a “micro curatorial platform” that uses the auto reply feature of email accounts to distribute and view art. To view an artist’s work, users simply need to send an email to the participating email addresses and they will receive the work via auto-reply. The platform was created by Matthew Britton who designed it as a more private way to share and view works online. By using the platform, people can enjoy art in the comfort of their own personal space and won’t have to go to the location of an exhibit or display. The project is currently on exhibit at…
  • Gene Therapy Cochlear Implant Could Bring Hearing Back To The Deaf

    Leah Gonzalez
    24 Apr 2014 | 10:30 am
    Scientists at the University of New South Wales (UNSW) in Australia have developed a way to deliver gene therapy to the inner parts of the ear of a guinea pig and the treatment helped regrow the subject’s auditory nerves. The researchers used a special cochlear implant to deliver electrical impulses to the surrounding cells to deliver localized gene therapy. The treatment helped cells produce a protein called neurotrophin which causes auditory nerve endings to regenerate. The procedure could pave the way to help people regain their hearing and potentially make the need for hearing aids…
  • Virtual Earth Lets Us See The Consequences Of Climate Change Ahead Of Time

    Ross Brooks
    24 Apr 2014 | 9:56 am
    The complexity of the planet we live on is part of its beauty, but it’s also why scientists have such a hard time predicting what effect various changes in the ecosystem will have. A new computer model, the Madingley Model, can simulate the way in which all types of organisms interact on a global scale – and has even managed to make its first accurate prediction about the future. Created by Drew Purves and his colleagues at Microsoft’s Computational Science Lab in Cambridge, is unlike traditional models, which collect as much data as possible, before adding it altogether in one…
 
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    Interval

  • Moving beyond the O in SEO

    Chris Bevolo
    31 Mar 2014 | 4:55 pm
    Bevolo: I was at a conference recently, listening to a marketing consultant I’ve followed for years. When the discussion turned to the value of content marketing, someone in the audience asked him about the role of SEO in supporting marketing efforts. He responded, and I quote: “SEO? %&#@ SEO! Valuable content drives search results, not a bunch of tricks. Google changed their search page-rank algorithms about 120 times last year. You think you can stay ahead of that? No way. So %&#@ SEO.” While that’s a bold statement, it actually aligns closely with what we’ve been telling…
  • Our industry’s selfie problem

    Chris Bevolo
    21 Jan 2014 | 3:32 pm
    It seems that the “selfie” – the self-directed photo style that has come to dominate many social media channels, particularly among the teenage set – is causing a lot of handwringing among social commentators. For many, it represents the further plunge into self-absorption that the Millennial generation has been association with for a number of years (fair or not, the stereotype is widely applied to anyone under 30 years of age). Personally, I don’t mind the selfie. I’ve taken many selfies in my life, even before the advent of the two-camera smart phone made them so easy to take,…
  • Navigating native advertising

    Chris Bevolo
    4 Nov 2013 | 2:19 pm
    What are you hearing about native advertising? Here’s what we’ve heard: “The online ad industry is going native.” “It’s the hottest thing going in advertising” “It’s the savior of the industry.” All of these quotes (found in various stories and blog posts on the topic) might lead you to believe you’re missing out on an advertising revolution. Or they might lead you to ask “what the hell is native advertising?” Either way, as a hospital marketer it’s important to put native advertising in the right context, so you can know whether it makes sense for your marketing…
  • Connecting content marketing to business goals

    Chris Bevolo
    30 Jul 2013 | 2:36 pm
    This is the fourth and final article in a series on the essentials of strategic content marketing for hospitals and health systems. One of the most frustrating aspects of content marketing in healthcare is what we call the “old vs. new double standard.” For years, healthcare organizations have spent millions of dollars on promotional, mass advertising efforts, often with little or no results tied to actual business goals such as market share, volumes, physician visits or marketing Return on Investment (ROI) that shows the direct financial contribution of marketing efforts to the bottom…
  • Are you accessible on the web?

    Katie Streater
    10 Jul 2013 | 8:56 pm
    Web accessibility in healthcare is critical in this digital world If you work in healthcare marketing you’re probably familiar, at least vaguely, with ADA policies for those who are deaf, hard of hearing, blind or have other disabilities that don’t allow them to access the healthcare system as easily as others. There are strict guidelines that most (not all) healthcare organizations must follow in order to effectively communicate with all patients. This includes needing at least one public text telephone (TTY) in a hospital waiting room or having proper signage or written communications…
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    Digital Examples

  • 'Nice People' & the problem with the sharing economy

    24 Apr 2014 | 2:49 am
    I've been meaning to write this post for some time, and this article yesterday was the prompt to finally make me do it. (Image above from here)Many of the companies in the sharing economy by nature are appealing to what I'd call 'nice people: Airbnb, which is the biggest company of this type, now valued at $10bn, wants nice people to let other nice people stay in their homes.There are plenty of other variants -CampInMyGarden, StoreMates (self-storage in someone's house), GetAround (rent someone's car), Cookisto (takeaway food cooked in someone's house)...  In fact if you Google 'Airbnb…
  • ASH uses Tinder to show that smoking is a turn-off

    16 Apr 2014 | 6:35 am
    Brilliant idea, brilliantly done. Give them an award now!Full details here
  • #LastSelfie - The WWF on Snapchat

    16 Apr 2014 | 2:53 am
    A very nice idea from the World Wildlife Fund in Denmark - the animals are as transitory as the pictures, unless we save them.  Although it is clearly preaching to the converted, since you have to follow them first on Snapchat to get the pics...#LastSelfie
  • Dropbox's Carousel

    15 Apr 2014 | 8:40 am
    A way of storing and easily accessing all your photos from a mobile device.Where do I sign up?Oh - hereFull detailsBet they paid a fortune for carousel.com; given this bit in Mad Men everyone must have wanted it.
  • Dove's Beauty Patch

    10 Apr 2014 | 3:26 am
    Currently all over YouTube, and very similar in style to the amazingly popular 'Real Beauty Sketches'It's very similar in feel, with similar music and tone.  Presumably parodies are already being made.Watch this one climb to 50m views...
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    Idaho Ad Agencies

  • Call for nominations – Silver Medal Award

    Brian
    10 Apr 2014 | 4:03 pm
    By now you’ve probably heard about this one, but for those who haven’t, the Idaho Advertising Federation is currently accepting nominations for the IAF Silver Medal Award. See below for full details: Read more about the criteria and how to submit a nomination here.
  • Craft Brouhaha – the rest of the story

    Brian
    4 Apr 2014 | 1:08 pm
    Our friends over at the Boise Weekly went all Paul Harvey on us and got the rest of the story on Woodland Empire Ale Craft and their dust-up with the Idaho Transportation Department over their craft brew sign: The Rest of the Story About That Woodland Empire Beer Sign Controversy
  • Job opening: Senior Art Director

    Brian
    4 Apr 2014 | 9:07 am
    Stoltz Marketing Group in Boise has an opening for a Senior Art Director: Art Director, raconteur We’re a Boise-based ad agency hell bent on being a gold standard creative shop serving B2B, B2C and CPG clients nationwide. We choose to live here because there are few other places in North America where you can do what we do at a high level and then ski, ride, fish, run, hike and climb after work. It’s that simple. You? You’re an articulate, smiling, team-playing, concepting AD who can blow the doors off campaigns, identity and UX/UI while making sure it all sticks to, challenges and…
  • The math of digital display campaigns

    donday
    27 Mar 2014 | 1:27 pm
    Image to scale, shrunk 3:1 Here’s a math equation for you, let me know if you think I’m confused: $5 is more expensive than $9. Got it? You hand me five dollars, and it will cost you more than if you hand me nine Mr. Washingtons. No? Let me explain. Many providers of digital advertisements will charge you somewhere between $5 and $9 per thousand ads to show your local display ad. These ads work – fantastically. You capture an audience that is focused, and in a place to act (often sitting at their desk at work or at home). But where are those ad impressions going to show? Are they going…
  • Something’s brewing with the ITD

    Brian
    17 Mar 2014 | 4:44 pm
    Imitation is the sincerest [form] of flattery. – Charles Caleb Colton It appears that the Idaho Transportation Department isn’t a fan of craft brew. Or, more specifically, a billboard about craft brew that looks too similar to their highway signs. So they’ve requested that Woodland Empire Ale Craft take theirs down. The billboard, created by Oliver Russell, was meant to leverage the environment at the intersection of 11th and Front streets on the connector. As westbound vehicles approach the intersection, they are presented with a row of existing highway directional signs.
 
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    Ad Mavericks

  • What’s a Video Worth?

    Emily Nichols
    23 Apr 2014 | 3:01 pm
    Kinze Manufacturing is known for rolling out planters and grain carts that change the way farmers get the job done. So when they came to us last year wanting to make a splash at the 2014 National Farm Machinery Show with some of their latest innovations, we got pretty charged up. Then we realized the magnitude of the challenge: what’s the best way to showcase planter technology without actually firing up a planter? After all, we couldn’t just pull a 4900 planter across the convention hall floor. Instead, we turned to the animated video. If a picture is worth a thousand words, then how…
  • Getting to Know Jim Spoerl

    AdMavericks
    16 Apr 2014 | 8:22 am
    Meet Jim Spoerl, account manager at Lessing-Flynn. This charismatic amateur actor has been playing the role of affable account executive at Lessing-Flynn since 1992. In addition to managing accounts, Jim is also a savvy media buyer and producer who’s been placing spots since The War of the Worlds first hit airwaves. Outside LF, Jim is a proud grandfather and an unremarkable golfer. With all that experience, Jim has a lot of stories and has seen the industry change. We sat down with Jim and heard the highlights of his time at Lessing-Flynn. AdMavericks: Let’s not beat around the proverbial…
  • Dance It Out – LF Random Question

    Laura Plumb
    3 Apr 2014 | 8:34 am
    Agency life can get a little stressful sometimes. Here at Lessing-Flynn, we’ve been known to let loose and dance it out. We asked everyone, “What’s your go-to dance song?” Digg this! Stumble upon something good? Share it on StumbleUpon Tweet This! Share this on Facebook Email this via Gmail Email this to a friend? Share this on LinkedIn Pin this to Pinterest Get Shareaholic
  • Still for Agriculture

    Kylee Deniz
    25 Mar 2014 | 7:03 am
    When Lessing-Flynn opened its doors in 1907… The total U.S. population was 92 million. The farm population was 32 million. Farmers made up 31 percent of the work force. And, there were 6.3 million farms (averaging 138 acres). Much then changed for the worse. Crop prices plunged 40 percent from 1919 to 1921. The average gross farm income fell by 70 percent from 1919 to 1932. The capital value of America’s farms collapsed by more than $35 billion. The Great Depression wiped out nearly half of Iowa’s farms. Times transformed the makeup and landscape of farms. With 2-bottom gang plows and…
  • The Design “Wow” Factor

    Stephanie Kronlage
    20 Mar 2014 | 8:05 am
    We’ve all heard of Pinterest the virtual bulletin board where people can “pin” countless Do-It-Yourself crafts, recipes and other things that inspire them. Brands have also found Pinterest to be a useful marketing tool when introducing new products, promoting their ideas and connecting with their audience. So what happens when a company turns the table and instead of promoting their new product, they let their followers create one for them? Caribou Coffee, along with Colle+McVoy, recently created a five-story-tall “living Pinterest Board” in the middle of the Mall of America. Using…
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    Idea Marketing

  • How Technology Keeps Us from Being Citizens

    Chris Koch
    24 Apr 2014 | 5:24 am
    Repurposing this from my recent post for SAP because I think it’s really important:   Every now and then we have to remind ourselves that not having access to a computer or a smartphone has more serious consequences than missing out on playing Candy Crush whenever we feel like it. That’s particularly true when it comes to being a citizen. For every person who tweeted during the Arab Spring, there were many others who could not. In fact, every nation, regardless of its wealth and level of political control, has its share of people who cannot participate as citizens because they…
  • Why Brand Journalism Must Die

    Chris Koch
    10 Apr 2014 | 12:27 pm
    There is no such thing as brand journalism. I was a journalist for 25 years, so I should know. I know what you’re thinking, “Oh here goes the burnt-out old journalist on a self-righteous rant about the sanctity of his beloved profession” (some prefer not to put journalism in the rarefied company of the medical or legal professions and therefore call it a trade; if you’d seen my SAT scores you’d probably agree). But really, what people refer to as brand journalism really isn’t journalism or anything close to it. It’s marketing. “It’s just an analogy!” you retort. Well, okay…
  • How Manchester United Revolutionized Sports Marketing

    Chris Koch
    3 Apr 2014 | 8:11 am
    Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7th grade). I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” team to root for because it doesn’t exist). However, among young people, not only is…
  • Why Companies Must Hire for Potential, Not Skills

    Chris Koch
    28 Feb 2014 | 5:00 am
    One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded. The problem wasn’t that HR was sending her unqualified candidates; it was that those qualifications included a very specific skill: experience writing about computers, which I didn’t have. My former boss was flooded with letters from technical writers and Marcom people from computer companies who knew something about technology but didn’t…
  • Sports Analogies Suck, Right?

    Chris Koch
    11 Feb 2014 | 8:19 am
    How many times have you rolled your eyes at CEOs who use tired sports analogies like “getting to the goal line” or “our numbers show that we’re punching below our weight,” or “somebody dropped the ball on this one”? There are tons more like these. (Please tweet your “favorite” or put it in a comment below.) But every once in awhile, sports analogies work. The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. For example, what customer do you…
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    Creativity Unbound

  • Questions for a panel on the evolution of marketing

    edward boches
    14 Apr 2014 | 3:00 am
    I’ve just been asked to submit moderator questions and suggested topics for a panel titled The Evolution of Marketing Since the Mad Men Era. It seems an impossibly broad topic that has been covered in one way or another by numerous thought leaders and been the subject of more than a few conferences. Nevertheless for companies still struggling to change and students and young professionals eager to stay relevant, it struck me these were some good topics and questions. The age of us and them is long over. Brand, media, and agency control is a thing of the past. It is the era of “we.” What…
  • Can a table kill creativity and collaboration?

    edward boches
    11 Apr 2014 | 1:36 pm
    Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas happen. And creativity happens. And collaboration happens. It’s amazing the influence that physical space has on how we determine our roles, perceive ourselves, and interact with one another. In Ed Catmull’s new Creativity, Inc. he tells a story that I’ve seen play out over and over. Alter the space and improve the work. In the opening chapter of his new book, Catmull tells the tale of a long, elegant conference table that hosted Pixar’s production meetings for 13…
  • Creativity is the new currency

    edward boches
    23 Mar 2014 | 11:23 am
    For most of my career, I’ve been labeled a “creative.” I worked in the “creative” department. My business card said “creative director” or even more pompous “chief creative officer.” I was someone who crafted taglines, thought up ads, wrote clever copy, conceived TV commercials, and designed digital experiences. Or I helped others do the same. My company, my clients, and the industry therefore said I was “creative.” But that label as wrong. Not because I was or wasn’t “creative.” But because in the act of…
  • SXSW observations and reactions

    edward boches
    17 Mar 2014 | 2:39 pm
    SxSW 2014 Trends, Observations, Predictions from edward boches
  • A conversation about teaching creativity and advertising with VCU, Hyper Island and the 4As

    edward boches
    16 Mar 2014 | 1:49 pm
      It’s hard enough to define what advertising is right now never mind what it will be a few years from now. Is it about brands? Telling stories? Creating immersive experiences? Designing new products? And who creates advertising today? We have traditional agencies that do some digital. Digital agencies that struggle to do brand building. And firms like Sapient that started in the software business, R/GA, whose DNA comes from production, even PR shops such as Edelman and Weber Shandwick that now produce creative content and buy paid media on social platforms. And that’s before we…
 
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    Marketo Marketing Blog

  • #WorldsToughestJob: A Truly Human Video

    DJ Waldow
    24 Apr 2014 | 5:30 am
    Author: DJ WaldowI’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it, tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” This is important. As marketers, we need to stop using corporate-speak. We need to eliminate non-consumer friendly messaging. We need to drop the business jargon. Instead, let’s talk to people as if they were…people. I know it sounds odd. It may feel a bit…
  • Cards Against Marketing Madness!

    Maggie Jones
    23 Apr 2014 | 5:30 am
    Author: Maggie JonesIf you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. But if you’ve ever tried to explain your job to a kindergartener, you know that “marketing-speak” is a very special language, full of mysterious acronyms, random abbreviations, and misunderstood buzzwords. And in our opinion, marketing-speak can also be a lot of fun. That’s why we put together “Cards Against Marketing Madness” – a card game for and by marketers. Full of our favorite (and least favorite) marketing…
  • 5 Mid-Funnel Lead Nurturing Mistakes

    Steve Gershik
    22 Apr 2014 | 5:30 am
    Author: Steve GershikMost marketers have their eyes on many moving targets — lead generation, conversion rates, new customer acquisition, customer retention, and even customer expansion. And many of the best marketing organizations also align lead generation teams to different stages of their sales funnel — usually divided into top of funnel, middle of funnel, and bottom of funnel (to learn more about mapping lead generation to your sales funnel, check out our cheat sheet here). At the top of your sales funnel, you’re looking to simply educate and entertain your potential…
  • Moneyball for Marketers

    David Cheng
    21 Apr 2014 | 5:30 am
    Author: David ChengIf you’ve seen them movie Moneyball, you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. Before Moneyball, baseball scouts relied on…
  • Stop Doing These 5 Things (on your blog) NOW!

    Carra and DJ
    18 Apr 2014 | 5:30 am
    Author: Carra and DJIt was an overcast Monday in (normally) sunny California. It started innocently enough. I sat down at my desk, sucked down the last of my French press coffee, and said good morning to my co-worker, friend, and person I share a garbage can with, Carra Manahan. Then it began. Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?” Me: “Tell me about it. You know what I hate? Comment captchas.” Carra: “Ugh. I know! You know what else drives me nuts?” And this blog post was born. So, without further ado, here is our list of five…
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    Fletcher Prince

  • April events to celebrate

    Mary Fletcher Jones
    1 Apr 2014 | 6:35 am
    It’s a beautiful spring day in the Washington, DC area. I hope you get outside for a bit! From World Autism Day to William Shakespeare’s 450th Birthday to the White House Easter Egg Roll and the Smithsonian Craft Show, content and engagement ideas for Facebook updates, blog posts, and tweets abound. Here are some conversation-ready […]
  • Important March dates

    Mary Fletcher Jones
    1 Mar 2014 | 6:34 am
    What to tweet…what to blog…what to do… You won’t lack for inspiration in March!  From the Oscars to Mardi Gras to the National Cherry Blossom Festival and Twitter’s 8th birthday, content and engagement ideas for Facebook updates, blog posts, and tweets abound. Don’t forget my birthday on March 16! :) Here are some conversation-ready dates […]
  • The Business of Valentine’s Day

    Mary Fletcher Jones
    7 Feb 2014 | 8:07 am
    Are you getting ready for Valentine’s Day? You’re not alone — more than half of Americans wait until the week before to buy presents and cards. Here are some fun factoids about this special day…. Valentine’s Day is big business Although Americans spend more than $13 billion on Valentine’s gifts each year, the National Retail […]
  • Happy Birthday, Facebook!

    Mary Fletcher Jones
    4 Feb 2014 | 6:46 am
    Can you believe it? Facebook is ten years old today. Mark Zuckerberg — along with co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin — launched Facebook while attending Harvard University in 2004. Facebook now employs more than 6,300 people all over the world. The company has an annual sales revenue approaching $8 billion, with a […]
  • The 3 best Super Bowl commercials of 2014

    Mary Fletcher Jones
    3 Feb 2014 | 8:16 pm
    Thanks to Mr. Media Training for inspiring this post! Read his, here… This year, advertisers spent an average of $4 million per 30-second commercial aired during the Super Bowl, the most watched television broadcast of the year. Last night, 111.5 million people tuned in to watch the game. That’s a CPM of about $35 (per […]
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    Sparks

  • Hospital marketing – to blog or not to blog?

    Eric Brody
    15 Apr 2014 | 6:25 am
    This is not the question. It’s been a couple years since I gave a conference presentation about why healthcare system and hospital marketers should “enter the blogosphere” as the nucleus of their healthcare social media strategy. But the numbers still reveal only a small percentage of healthcare systems and hospitals blogging. There are two changes […]
  • What healthcare marketers can learn from General Mills about brand purpose

    Eric Brody
    2 Apr 2014 | 7:12 am
    A great brand purpose is a strong anchoring tool that can change and improve marketing. While these are the words of Mark Addicks, CMO of General Mills, which appear in this article – General Mills CMO: The Key To Good Marketing Is Having A Purpose, they’re very relevant to healthcare marketers. As the company moves […]
  • Creating “sweet spot” healthcare marketing content

    Eric Brody
    28 Mar 2014 | 12:45 pm
    Joe Pulizzi, head of Content Marketing Institute defines content marketing as: the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. But how do healthcare system or hospital marketers do this when they compete with […]
  • What healthcare marketing can learn from a marketoonist

    Eric Brody
    20 Mar 2014 | 8:13 am
    As the healthcare marketplace evolves to more of a consumer orientation – with consumers voting with their wallets for the care that provides them the most value – here’s some good insight for healthcare marketers from noted marketoonist Tom Fishburne. You can read this quick article – Time for brands to look outside the box – and […]
  • 7 questions for enhancing the value of your healthcare social media program

    Eric Brody
    19 Mar 2014 | 10:54 am
    Enough about you (mr. or ms. prospect), let’s talk about me (my organization). Enough about me (my organization), let’s talk about you (mr. or ms. prospect). Which sentence better describes the nature of your healthcare system or hospital social media outreach? It’s okay, only you know the answer. To ensure that your social media efforts […]
 
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    Marketing Donut feed

  • Eight ways to optimise your website for mobile

    guestblogger
    24 Apr 2014 | 2:42 am
    Mobile conversion optimisation can be challenging. It forces you to focus on priorities. With limited screen real estate, you need to ensure that your online content is well structured, persuasive and accessible.  Websites that split-test are getting an increasing advantage over their competitors. By steadily increasing their conversion rate, they’re able to get higher returns for the same advertising spend and that means they can invest more in advertising and grow their market share. This is especially relevant with mobile commerce. We’re at a stage where most companies will have a…
  • How to nail social media in just ten minutes a day

    Luan Wise
    23 Apr 2014 | 1:47 am
    One of the most frequently asked questions I hear during my “What’s the point?” series of social media talks is: “How do you find the time to do all this?” My initial answer is, I’m abnormal. Don’t expect to do what I do — I’m not an average social media user. My daily routine involves switching off my alarm and checking Facebook, Sky News, LinkedIn and Twitter on my smartphone. I have the same routine before I go to sleep. A couple of times a week, I’ll also look at Google+ and Pinterest. I might also look at Instagram at weekends. I check in several times during the day…
  • What next for social media? Five big predictions

    guestblogger
    22 Apr 2014 | 1:42 am
    Some common themes came out of the recent New York social media show in February. Here are my top five predictions based on what I learned there: Quality not quantity You can reach too many people. Surely the holy grail of social media or any form of digital marketing is as wide a reach as possible, right? No, says Jonah Peretti, ceo and co-founder of Buzzfeed. Peretti’s message was that if your content is in front of the wrong people it could actually be damaging. No-one wants a “so what?” response. This boils down to audience research and targeting content. He also stressed the…
  • Most newly self-employed happy to be own boss

    17 Apr 2014 | 9:49 am
    A poll of Britain's newly self-employed workers has found that 72% say they prefer their current situation to being an employee. The research from the Resolution Foundation, conducted by Ipsos MORI, compared the views of people who have become self-employed in the past five years with those of the longer-term self-employed. The poll comes at a time when some commentators, including the TUC, have suggested that self-employment has become an economic necessity rather than a choice for many. The survey finds that a "significant minority" (28%) of those who started out as self-employed in the…
  • 17% of SMEs to pay more into staff pensions

    17 Apr 2014 | 9:48 am
    New research has found that almost one in five small business owners is planning to pay more than the statutory minimum into staff workplace pensions when they implement auto enrolment. Of the 450 SMEs surveyed by NOW: Pensions, 8% say they intend to pay more than the minimum and a further 9% say they will pay the minimum initially, with a view to increasing contributions over time. Meanwhile, 40% of firms say they will only pay the minimum. Under auto enrolment, employers have to pay at least 1% of an employee's qualifying earnings, rising to 3% by 2018. Of those that plan to contribute…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • What Not to Say When Marketing

    Tom Trush
    10 Apr 2014 | 2:36 pm
    While recently critiquing a few marketing pieces for a client, I was startled by a strange language style. It wasn’t that the words were vulgar. Or even that they were wrong. The problem was that I couldn’t imagine the client using the language in a conversation. Remember, marketing is just an extension of a one-on-one discussion. The only difference is — depending on the medium you use — you’re sharing an identical message with multiple people. Look at your last written marketing piece. Would you use the same words while speaking with a prospect? If you wouldn’t say…
  • What Prospects Wish You Knew About Marketing to Them

    Tom Trush
    25 Mar 2014 | 11:31 am
    What does effective marketing look like? I ask you this question because many business owners, entrepreneurs and executives feel trapped. They believe marketing must look and function a certain way. So when they create their “marketing,” the end result appears pretty standard. You see logos … company names … lists of services … product images … phone numbers … URLs … staff and/or office pictures … This mentality is dangerous because your prospects sense the look and function of marketing too. And when they perceive something as marketing, they…
  • Why Happy Meals Hold the Key to Gaining Your Prospects’ Trust

    Tom Trush
    5 Mar 2014 | 7:07 am
    No doubt, you trust people you know more than strangers. But ever notice how some strangers can quickly close the trust gap? Even though you just met them or were introduced to their product/service, you instantly feel a sense of trust. We all experience these situations. So why does this reaction happen? And, more importantly, how can you create this response so people sense the same belief in you (and your products or services)? Well, let me give you an idea to consider … As you know, I’ve been researching trust in marketing for my latest book. And one factor keeps coming up in…
  • Why So Much Marketing Creates Pricing Problems

    Tom Trush
    26 Feb 2014 | 5:46 am
    What do you suppose is the easiest way to prevent prospects from using price to compare what you offer? After all, cost is the most common factor when comparison shopping. Consumers search for deals. They crave value for their money. Unfortunately, this causes problems for business owners, entrepreneurs and executives who market like their competitors. You see, when your product or service — and its marketing — looks like everything else in your industry, you force prospects to use price as the deciding factor when buying. As a result, the lowest price usually wins. So unless you…
  • The Surprising Sentence That Keeps Prospects Reading (and Buying)

    Tom Trush
    13 Feb 2014 | 7:22 am
    You spend time and resources writing a marketing piece. So why not make sure as many prospects as possible read it? Let me explain. You already know the importance of headlines in marketing materials. They act as attention tools for grabbing your readers’ eyes and guiding them to your copy. And although essential to every marketing piece, the headline takes a back seat to one element that determines whether your remaining text even gets read … The first sentence. In fact, billion-dollar copywriter Ted Nicholas says 73% of the buying decision is made before the first 17 words in your…
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    9 INCH MARKETING

  • Golden Goldfish Excerpt – Retention vs Acquisition

    Stan Phelps
    22 Apr 2014 | 5:32 am
    The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 2 RETENTION VS. ACQUISITION “The search for meaningful differentiation is central to the marketing effort. If marketing is about anything, it is about achieving customer getting distinction by […]
  • Golden Goldfish Book Excerpt – Pareto and a Pea

    Stan Phelps
    20 Apr 2014 | 1:03 pm
    The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 1 THE GOLDFISH AND THE PEA “The law of the vital few and the trivial many.”  – Joseph Juran The setting is Paris 1848. A boy is born […]
  • April Fools Day edition of the EXTRA EXTRA newsletter

    Stan Phelps
    2 Apr 2014 | 12:38 pm
    APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its generally accepted that… the celebration is most likely a rite of spring it was well […]
  • Lie Back and Think of England, But Do It For Denmark

    Stan Phelps
    29 Mar 2014 | 4:40 am
    Sex Sells…Vacations Spies Rejser has caused a stir. The Danish travel agency has touched upon a major issue. Similar to many western nations, Denmark has a seriously low birth rate. With only 10 births per year / per 1,000 residents, something needs to be done. They believe a […]
  • Southwest Airlines does a creative little extra for a passenger

    Stan Phelps
    23 Mar 2014 | 12:25 pm
    My good friend Keith Green of Synergy sent me a creative example this week. He was flying Southwest Airlines from Liberty in Newark to Midway in Chicago. Here’s what happened in Keith’s words, “The flight attendant came on near the end of flight, called out passenger out […]
 
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    Chief Marketer

  • Marketing Automation Technologies: Good for Prospects and Customers

    admin
    24 Apr 2014 | 7:53 am
    Dennis Pombriant (Enterprise Irregulars) The same marketing automation technologies and analytics you use to promote products and services to new prospects can also be used to support existing customer relationships. With a typical 80% of your revenue coming from existing customers, it’s good to keep in mind that your competition is reaching out to your customers so you should too. Technology can help. The post Marketing Automation Technologies: Good for Prospects and Customers appeared first on Chief Marketer.
  • Video Marketing: Using Hard Data Versus Assumption

    admin
    24 Apr 2014 | 7:36 am
    Neil Farnsworth (Business2Community) Like most marketing, there should be as much hard data as possible to inform the message, creative and channel. Video marketing is no exception, but it seems that many CMOs are making more assumptions than using hard data to get it right. Here’s what you need to know. The post Video Marketing: Using Hard Data Versus Assumption appeared first on Chief Marketer.
  • Branded Videos Losing Ground to Individual Users Sharing Same Videos

    admin
    24 Apr 2014 | 7:11 am
    Carla Marshall (ReelSEO) This is all about chocolate and a close look at why among the Top 10 most shared ads for brands that market chocolate only two were from a branded channel while the other eight and been social shared by individual users’ channels. The post Branded Videos Losing Ground to Individual Users Sharing Same Videos appeared first on Chief Marketer.
  • Losing Loyalty? 4 Biggest Missteps

    admin
    22 Apr 2014 | 12:24 pm
    Mark Di Somma (Branding Strategy Insider) There is more and more focus on keeping the customers you have; helping them to think about your brand each and every time they make a purchase. And now that those customers have become loyal, the chain of marketing messages has to be different. Make sure you’re not making these four mistakes that can hurt brand loyalty. The post Losing Loyalty? 4 Biggest Missteps appeared first on Chief Marketer.
  • 10 Different Visuals to Increase Social Media Engagement

    admin
    22 Apr 2014 | 11:47 am
    Bob Cargill (ClickZ) Marketing on social media has its ups and downs, but if you want more likes, comments, shares, retweets and clicks, you should include visuals with your social media posts. This author lays out 10 different visuals to help you do just that. The post 10 Different Visuals to Increase Social Media Engagement appeared first on Chief Marketer.
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    DigitalMarketingLab

  • Is content marketing coming of age down under?

    Teresa Sperti
    21 Apr 2014 | 6:42 am
    In 2013, Australian brands really began to embrace content marketing, according to Director of King Content Cameron Upshall in a recent Mumbrella article. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How organisations are using digital to derive customer insights

    Teresa Sperti
    26 Feb 2014 | 4:54 am
    Whilst tried and true traditional research methodologies are still an integral part of the insight manager’s tool kit, digital is changing the way organisations and brands gather, analyse and deduce... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 13 Valuable Australian Digital Resources For Marketers

    Teresa Sperti
    9 Feb 2014 | 4:54 am
    Australian publishers, agencies, industry bodies and bloggers are pumping out a raft of valuable resources which can support strategy / business case development or to simply get up to speed with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Notable Australian Digital Initiatives to Kick Off 2014

    Teresa Sperti
    2 Feb 2014 | 10:15 pm
    We are only 1 month into the year, and already there is some great Australian digital work in market – which makes me extremely optimistic about the investment brands will make in digital in the year... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 5 Big Australian Digital Moments of 2013

    Teresa Sperti
    16 Jan 2014 | 11:48 pm
    Whilst we are only a few weeks into the new year 2013 already feels like a distant memory. Each year, we Australians get a little better at this thing called digital with some organisations producing... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Web Design and Photography Highlights

  • Join our Facebook Community!

    admin
    21 Apr 2014 | 6:30 am
    We would love to have you “Like” our Facebook page and participate in our Cutcaster Facebook community! If you are looking for images, post what you need so we and our talented artists can work to meet those needs! Photographers and illustrators, we encourage you to post your best work to boost your sales! Also, if you are building your own Facebook community, check out our Facebook-related images! We have icons, “thumbs up” like icons and more!  
  • Tech Tip: Using Curves to make a Photo fit your Style

    admin
    19 Apr 2014 | 11:09 am
    Photoshop curves is a powerful tool for photo editing and can be used to create greater contrast, change the color balance, bring more light into a photo, or darken it to change the mood of an image. Master it and you can come up with settings that mimic vintage film or other photography styles. Check out this detailed guide from the online learning community for photographers, Cambridge in Colour to get the most out of curves!    
  • Make an Crafty Project with our Pinterest Easter DIY Collection

    admin
    14 Apr 2014 | 6:30 am
    We’ve created a whole board of fun Easter craft projects on our Pinterest page using our colorful patterns and Easter images. Make adorable baskets for your office or group, cards for greeting or invitations, and decorations for the Easter holiday.
  • Design 101: GIF, JPG, PNG, TIFF vs Vectors- What’s the Difference?

    admin
    4 Apr 2014 | 4:55 am
    Why are there so many image file types? Because every file type has its place. GIF, JPG and PNG are best used on the web, TIFF files work best for print and vectors are the most versatile for editing the size of an image. Vectors can be scaled from tiny business cards all the way up to graphics on the side of a semi-truck trailer. Vectors can also be blown up huge and scaled back down over and over without losing the quality of the original. Most files (known as rasters) are made up of tiny dots or “pixels” and when you increase or decrease the size of the image, you’re just…
  • Featured Collection: The Timeless Romance of Sepia

    admin
    24 Mar 2014 | 4:28 pm
    If you color any photograph with a rich sepia brown tone,  the transformation is more than simply visual, it is emotional. Sepia evokes the past, with its nostalgic homage to vintage photography. It also has a dreamlike quality that makes even familiar objects and landscapes look as if they are from another world or another time. Cutcaster has a stunning collection of images soaked in sepia tones. Use them to heighten the emotion of your message, and connect with your customers through the romance and magic of sepia.
 
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    Millennial Marketing

  • 4 Rules to Encourage Participation Among Millennials Using #Hashtags

    Julie Ray
    21 Apr 2014 | 1:52 pm
    Twitter is one of the most popular social networks within the Millennial demographic. With Twitter’s presence becoming a huge influential marketing force, brands will need to make sure their messages can be told in 140 characters or less. How has this social media giant influenced every other social media platform? Easy – hashtags. Almost every tweet sent on Twitter incorporates searchable hashtags. Although Twitter was the first media outlet to coin the hashtag in 2007, almost every other social media site has jumped on board. The hashtag allows users to organize content and track…
  • Price vs. Premium: Which Grocery Brands are set to Win Big with Millennials?

    Jeff Fromm
    15 Apr 2014 | 1:06 pm
    As millennials are starting families and settling into more traditional buying roles, several of the most successful grocery brands in the U.S. are set to fight for share of stomach – and wallet – among this powerful buying group. Fast Facts Millennials have 21% of direct consumer discretionary purchasing power or $1.3 trillion annually. Forty million millennial are already parents and 9,000 millennial moms give birth every day. (Source: “Millennials As New Parents: The Rise of A New American Pragmatism”) Millennials influence the food trends among older generations so their direct…
  • The Millennial Partner: Why Co-Creation is Valuable in Marketing to Millennials

    Jeff Fromm
    7 Apr 2014 | 8:29 am
    There may not be an “I” in team, but there sure is a “me.” And for Millennials, bringing “me” into the equation is crucial for creating brand love and loyalty. So how can brands incorporate the Millennial “me” factor? The answer is simple: co-creation. Co-creation is a marketing strategy that aims to create value for customers through personalized and unique experiences. When value is co-created, customers have the opportunity to tailor the product or services to their exact needs and desires, allowing brands to see success in the form of new customer data, increased sales,…
  • Marketing to Millennials During March Madness

    Julie Ray
    1 Apr 2014 | 1:35 pm
    It’s that magical time of year when all the drama of the NBA seems to disappear and everyone turns their attention to the NCAA Tournament and all of the madness that comes along with it. What is it about the tournament that captures the undivided attention of millions of viewers? Simple – the tournament itself is centered on communal values and encourages healthy competition. Not to mention its great basketball! Millennial viewers are among the highest demographic that are tuning in for this year’s tournament. The primary reason being that Millennials are either still in college or…
  • The Optical Industry: 3 Tips to Consider When Marketing to Millennials

    Jeff Fromm
    25 Mar 2014 | 7:13 pm
    Summary of key facts: Millennials control 21 percent of Consumer Discretionary Purchasing Power in the US or $1.3 Trillion. Today’s Millennial consumer is more likely to influence older generations on “what’s fashion forward” with respect to eyewear and more. According to Barkley’s “Millennials as New Parents: The Rise of a New American Pragmatism,” new implications for marketing to Millennials as parents is that “Useful is the new essential” and tech simplicity will be valued more than ever by time-pressed, digitally-comfortable consumer brand partners. 16.6 percent of…
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    HEILBrice

  • HB Steps It Up Again with Cirque du Soleil

    Malachi Silva
    27 Mar 2014 | 6:04 pm
    How do you top the award-winning Destination Imagination Manual and iPad app? If you’re HB, you produce a highly engaging interactive video. Designed to complement the Cirque du Soleil sales manual, the new training module will be used in group presentations to key clients in the travel industry throughout North America and around the globe. The robust module includes information about all Cirque du Soleil Resident Shows, from history of the company to overviews of all nine shows in Las Vegas and Florida. Agents can even use resident show video highlights to match specific show tickets to…
  • HB and L.A. Clippers on a Winning Run

    Malachi Silva
    27 Mar 2014 | 6:00 pm
    With the Clippers making their third straight run at the NBA Playoffs this year, we’re excited about this season’s theme, #ItsTime. “We know what this team is capable of, so we expect big things from this playoff run,” said HB Co-CEO Hal Brice. “We’ve watched how Angelenos have embraced the IT’S TIME theme and we’re proud to celebrate this season’s success.” The 2012-2013 REPRESENT campaign was equally embraced at the Sports Media Marketing Awards in New York City. REPRESENT took the Silver in the NBA: Best Integrated Team Marketing and Branding Campaign category.
  • Meet our Newest Team Members

    Malachi Silva
    27 Mar 2014 | 4:38 pm
    We’re always finding new ways to bring fresh new ideas to the table to help grow your business. Over the past few months, we were able to welcome a few new faces to the HB family to help us do just that. Say hello to our newest additions!   Betsy Stevenson | ACD, Copy Betsy is loving the collaborative atmosphere and “smart, awesome people” at HB. She comes up with engaging hardworking concepts and copy that moves us, and the profit needle for clients. Fave Book: “The Prizewinner of Defiance, Ohio by Terry Ryan. Terry tells us the story of her mom, Evelyn, who…
  • A Hoops Filled Holiday

    alay
    31 Dec 2013 | 9:27 am
    The HEILBrice team enjoyed a hoops-filled holiday party as we partnered up with our client, The Los Angeles Clippers, for our annual Chalk Talk event. The HB team had the pleasure of wining and dining, participating in a Q&A with team staff and a free-throw shootout on the Staples Center court right before the epic Clips VS Grizzlies match-up. After indulging in some liquid courage, the HB team made it down to the court where we went head-to-head in order to win a Clippers team signed basketball, plus bragging rights for a full year. The battle was intense; the competition was tough and…
  • It’s Time For Style

    alay
    1 Dec 2013 | 4:25 pm
    Each new season, we compile a campaign style guide for The Clippers. The guide provides guidelines for all the creative that will be produced for the year’s campaign to make sure that the Clippers brand is communicated consistently, and includes examples of all the elements of the creative efforts: treatments, textures, fonts, headlines, etcetera. We knew this year was going to be unlike any other we have seen since we partnered with the team in 1999. There is an energy and anticipation surrounding the Clippers— an air of excitement and eagerness felt about the team that has been built,…
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    InfoProduct Marketing Insiders Tips And News

  • It's Like Crack…Starting New Projects

    Jeff
    22 Apr 2014 | 11:00 am
    How many of you are guilty of this very addictive behavior…starting projects before you have finished the last one? It's sort of like opening up that shiny new toy at Christmas, but to keep from losing that "new toy rush" you quickly move to another one and open it…then another, and another. New entrepreneurs or businesses that are looking to move in another direction with a new initiative are all guilty of this to one extent or another. Just last week we had a new member over at InfoMarketer'sZone that admitted to me he had started at LEAST two dozen different…
  • What Are You Really Risking?

    Jeff
    20 Apr 2014 | 9:30 am
    One of my favorite Steve Jobs quotes completely changed the way I thought about risk in my life several years ago – here's the quote: "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.  You are already naked.  There is no reason not to follow your heart." Fear of losing something we already have or have been working toward for years is one of the biggest obstacles that keep us from changing our lives for the better. You may remember that change was easy to handle, the risk relatively small, when we…
  • The Future Is Now

    Jeff
    17 Apr 2014 | 7:27 am
    Ever get the feeling you are constantly behind by a step or two in your career or business? Even the most leading-edge entrepreneurs often fall victim to forgetting that the future has to be right now. Who should be most concerned? Anyone who finds themselves in a comfortable position (either getting a decent job, operating a profitable business) is most at risk.  I've seen it happen again and again, entrepreneurs that make it big with their last product or company become embroiled 110% in growth and operations only to lose focus of the next big tidal wave that is already gaining…
  • 5 Powerful Ways To Get Your Ebook Finished

    Jeff
    16 Apr 2014 | 10:56 am
    How would you like to have your own ebooks selling on Amazon Kindle, Clickbank or from your own website in 6-weeks or less? Sounds like a big promise, I don't use those words lightly…if we hadn't developed several information products ourselves AND helped many others (through InfoMarketer'sZone), I wouldn't be throwing these type of statements out. In fact, I have written ebooks in 2-days that are selling well online. How do we do it? To keep things interesting and to take full advantage of the different methods for writing an ebook we have used these 5 techniques…
  • Work Harder or Work Smarter?

    Jeff
    15 Apr 2014 | 11:20 am
    How do you reach the next level in your career or life? Or even better, how do you leapfrog past the next level and reach a level that you previously had thought was not even possible? Is it simply a matter of working harder?  Do you need to work smarter?  Or is it a combination of both. For most people, we have been taught that to achieve greater results we have to work harder…this is a fundamental principle driven in to us early in life.  Other cultures, this principle is even more engrained, to the point where it even drives people absolutely crazy, some to the point of ending…
 
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    Right Source Marketing » Blog

  • How to Use Research to Take Content From Flimsy to Fabulous

    Emily Gaines Buchler
    23 Apr 2014 | 7:32 pm
    We’ve all encountered blog posts that lure us in with an enticing headline but fail to deliver anything of substance. These posts aren’t worth the five seconds they take to skim. The same holds true with some eBooks, white papers, case studies, and emails. They can come across as insightful on the outside, but the content inside lacks depth. As a content marketing writer and someone who does a good amount of editing, I have low tolerance for content churned out like a commodity on an assembly line. It clutters the communications pipelines and leaves out a crucial but often overlooked…
  • How to Proofread Typos Out of Your Content: 8 Tips

    Yvonne Lyons
    10 Apr 2014 | 8:25 am
    Proofreading written content before publishing it is no longer a given, as evidenced by the number of careless typos I see everywhere. In the rush to publish, it seems that many writers view proofreading as optional. I have read some great blog posts, and just as I am thinking about how I am going to share with my network, there it is … the hideous typo. I won’t share content with blatant errors in it because to me, that’s not quality content. Mistakes involving spelling, punctuation, grammar, and word choice do matter, can make or break the quality and clarity of your content, and have…
  • Content Marketing Without a Plan: Marketer Beware

    Mike Sweeney
    4 Apr 2014 | 5:52 am
    “Can’t we just plan as we go?” “Why do we need a plan? I can give you some ideas right now.” “Is a plan really going to help?” No. Whatever. Yes. In that order. I hear a lot of objections to doing content marketing planning the right way, and these represent a few of the most common. The fear of planning, or what I call planophobia, is fairly common. It’s closely linked with commitmentphobia, or the fear of losing options. For a moment, though, forget about why certain people or organizations are scared of making concrete plans, and let’s focus on what’s likely to happen…
  • The Content Creator’s Guide to Repairing Troubled Copy

    Yvonne Lyons
    27 Mar 2014 | 5:56 am
    Every content marketing writer has produced copy that he or she thought was top-notch, and then received disappointing feedback. “I just don’t like it,” or, “Maybe with a little more work it could get there.” Or, “It’s just not what I was thinking it would be.” Really? What were you thinking it would be? Well, that’s the problem. Usually that person doesn’t know the answer to that question. He or she just knows that what you handed over doesn’t feel quite right. When you are the person who wrote the “just not quite right” content, you likely feel worse, even, than…
  • Six Secrets of a Successful White Paper

    Emily Gaines Buchler
    20 Mar 2014 | 9:47 am
    For many, the term “white paper” conjures images of tedious government reports bound in, well, white paper. While the original white papers issued by the British government in the early 20th century did, in fact, consist of reports bound by white covers, modern white papers created for marketing purposes look and function little like their predecessors. Today, white papers are one of the most powerful business-to-business marketing tools in your content wheelhouse. Created to help readers solve a problem, understand an issue, or make a decision, they give you a chance to show thought…
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    Multichannel Magic by Debra Ellis

  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
  • The Lost Art of Common Courtesy

    Debra Ellis
    24 Jan 2014 | 9:01 am
    Did courtesy disappear with the twentieth century? It may not be gone, but it is certainly not as common as before. Courtesy is polite and considerate behavior or actions. Our world moves at a fast pace with many distractions. Responding to people with gratitude, empathy, and consideration for them takes time and effort. It simply easier to zip through life without slowing down to say, “please”, “thank you”, “how are you?”, and “what may I do to help?” In the social media world, responding to people with gratitude can reap unexpected results. One of my first experiences with…
  • 6 Reasons Your Facebook Postings May Not Get Responses

    Debra Ellis
    21 Jan 2014 | 4:40 am
    The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following algorithm changes. Since then, we’ve tested a variety of strategies to see if the lost exposure could be regained. There were some gains but overall Facebook has become less effective as a marketing platform. Following the drop in reach, the question we received most often is,…
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    Social Media B2B

  • It’s Time for B2B Companies to Update their Twitter Profiles

    Jeffrey L. Cohen
    24 Apr 2014 | 8:50 am
    Twitter has rolled out new profile pages for everyone, but B2B companies have to log in to your account and accept the new profile. This means that for the time being your profile will not switch automatically and re-size your images, making them pixelated. This means you can update your profile when you have a new larger header image prepared and ready to upload. That is a good thing. Thanks, Twitter. How big is the new Twitter image? It is 1500 pixels wide x 500 pixels high. What else has changed about Twitter profiles? The profile photo is now 400 pixels by 400 pixels. The background image…
  • Grow Your B2B Audience by Considering Size, Engagement and Value

    Jeffrey L. Cohen
    17 Apr 2014 | 4:00 am
    Jeffrey K. Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. I had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. What’s the premise of your book Audience? Lots of people say every company is a publisher. Every company is a broadcaster. And we’ve seen some companies really embrace that…
  • Work in B2B? LinkedIn Can Supercharge Your Personal Brand

    Mark Cohen
    10 Apr 2014 | 4:00 am
    Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. I asked him what it was. His answer? It’s kind of a digital rolodex that connects people. I didn’t really get it at the time but since I was the guy in charge, and supposed to be leading the digital efforts, how could I…
  • 8 Ways to Improve Your B2B Content Marketing Video

    Jeremy Durant
    1 Apr 2014 | 4:00 am
    A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video the right way for your business: 1. Keep it short 
Internet users are, by and large, an impatient group. They want to get in, consume your information and move on as quickly as possible. Keep your videos limited to three minutes or less in order to engage users right then…
  • 3 Actionable Items B2B Marketers Can Take to the Bank

    Vik Duggal
    19 Mar 2014 | 4:00 am
    B2B marketers need tactics that can move the needle on business growth. Below are three very actionable marketing tactics that can drive that growth. They will lead to more conversations (because you love people), more deals (because you love to see opportunities), and more money (because that’s what makes a business run). Marketing is being held more and more accountable for top line growth. It’s critical that your tactics drive conversations, opportunities and dollars. Focus on these things that you can take to the bank and watch the dollars flow. 1. Double down on what’s…
 
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    distility.com

  • Hello world!

    Stepanie
    23 Apr 2014 | 2:50 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    elainefogel.net

  • Facebook Ad Revenue Lower For Younger Audiences

    Elaine Fogel
    22 Apr 2014 | 8:09 am
    Targeting younger audiences with your Facebook ads? Maybe it’s time to rethink your social media marketing strategy. They’re spending way less than older audiences. First, here’s some background why paid Facebook ads have increased… Based on a recent study by Nanigans, we’re learning that organic reach on Facebook is shrinking, so marketers are investing in paid advertising to maintain performance. This corroborates Social@Ogilvy research released in February of this year which demonstrated the average reach of organic posts had declined from 12.05% in October…
  • It’s Promotional Products Work! Week – Have You Hugged Your Promo Consultant Lately?

    Elaine Fogel
    21 Apr 2014 | 7:05 am
    Today marks the beginning of Promotional Products Work! Week. Created by the Promotional Products Association International (PPAI), the week gives the industry a chance to toot its horn and create awareness for promo products as a powerful and effective advertising medium. Disclosure: As part of my company’s marketing services, we are promotional product consultants and distributors. But, even if we weren’t, I have used advertising specialties many times in marketing campaigns. The research speaks volumes about their popularity in marketing and branding. Check out these…
  • Charities – Don’t Wait Until It Gets Urgent!

    Elaine Fogel
    17 Apr 2014 | 8:55 am
    I recently received an “Urgent: Your support is needed” email. It came from a charity whose annual municipal grant was reduced by 10% for the next fiscal year. How bad was it? In the second paragraph, the CEO states that the organization has experienced a 30% cut in municipal funding over the past eight years! He asks me for help – to contact city officials and advocate on the charity’s behalf, and to show up at a city budget meeting to voice my opposition to the budget cut. As I read his plea, my instinct told me that something was wrong with this picture. So, I did…
  • Why You Should Say Thanks for Positive Social Media Mentions

    Elaine Fogel
    15 Apr 2014 | 8:25 am
    Does your business or nonprofit organization monitor the Internet for social media mentions? Good and bad references affect its brand reputation, so knowing what people say – and replying – are very important. Besides, if your goals are to increase leads and sales (or donations), build brand reputation, and improve search rankings, every response you make contributes. Since, I’ve blogged on social media complaints (Are You Responding to Social Media Complaints? and How Do You Handle Social Media Complaints?), I’d like to focus on the lowest hanging fruit - positive…
  • Charities – Say Thanks Quickly!

    Elaine Fogel
    11 Apr 2014 | 9:41 am
    This past Wednesday marked Arizona Gives Day. Many states have initiated this type of annual, state-wide fundraising program. In Arizona, the total raised in one 24-hour period came to $1,392,292 from 13,856 unique donors. Not bad! Even though I make all my annual charitable gifts every December, I did my part and made donations to eight select charities. Now, guess how many thanked me right away. Just two. One quarter. 25%. Pretty poor, eh? That’s not to say I won’t receive a letter or email from the others in the next few days. But, the ones who were out the gate first left a…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • How To Create An Easy-To-Implement Facebook Marketing Plan That REALLY WORKS

    David Siteman Garland
    21 Apr 2014 | 8:40 am
    I get this question A LOT (and by a lot I mean, um, a lot): “David, what is YOUR #1 SOURCE for traffic/building audience/email list/subscribers?” Drumroll please… The answer is… FACEBOOK Yes, good ole Facebook. The FB. But here is the thing, most people (and this used to be me) spin and kick the tires on Facebook. I know this, because I used to be one of them. Meaning…I had a fan page. Made some posts. But I never really had a PLAN and wasted a ton of time (I mean who wastes time on Facebook Fail to plan, plan to fail and waste lots of time looking at exes.
  • The 7 Most Important Tweaks You Can Make To Your Website To 3x/4x Your List In The Next 6 Months

    David Siteman Garland
    14 Apr 2014 | 1:31 pm
    Happy start to the week! Getting ready for Passover here at the Garland household (AND my floor hockey team going for our 4th straight championship AND the NHL Playoffs). Oh and it is the last week of my 20s. I turn the big ole 3-0 on Saturday (19th). All kinds of cool stuff going on and hope you are rocking and rollin’ as well. I’ve got something epic for you this week and that is a FREE training webinar happening on Thursday: Click here to check out what we’re doing and to register if you’re interested: “Rapid Listbuilding For Hypergrowth: The 7 Most Important…
  • 5 weird tweaks I did to my webinar presentation which doubled my sales (and you can totally steal ‘em)

    David Siteman Garland
    10 Apr 2014 | 10:04 am
    Webinar hard…tweak hard. That’s my new song.  Anyway… I remember, as recently as least year, I was “meh…OK” at webinars. What do I mean? Well as you know (captain obvious here) webinars really serve two major purposes: Teach something cool to your attendees that they can use Have a product/program to sell at the end I always felt I was decent at #1 but sort of “flew by the seat of my pants” for #2. Meaning, I didn’t really have a process in place to make sure I rocked out with the sales part of my webinar. Long story short, I learned a system from my buddy John…
  • Success Story: How a former park ranger & teacher created and launched her first online course (that brought in over $50k!) with Nikki Elledge Brown

    David Siteman Garland
    10 Apr 2014 | 9:46 am
    This is one of those proud papa bear moments. Recently, I reached out to a bunch of my Create Awesome Online Courses (CAOC as the cool kids call it) students who have launched their business online for some INSANELY candid interviews about their experience. Why? I’m freakin’ proud of them (like beyond words). I want YOU to get fired up and inspired (or if you are fired up and inspired…even MORE fired up and inspired) and hearing from people who are having success is going to get you going I’m a really good teacher (hah) Anyway…let me share with you a rock star in every sense…
  • Ask David: Should I include a private Facebook group in my products & programs?

    David Siteman Garland
    2 Apr 2014 | 7:51 am
    “David, should I include a private Facebook group with my products & programs?” Wonderful question, grasshopper. Watch my answer below: …and let me know in the comments section YOUR experience with private FB groups in either running them or being a part of them BECOME A RISE VIP FOR FREE. ENTER YOUR EMAIL BELOW AND RECEIVE: David's advice, tips & strategies and more to help you create and sell digital products and programs online Surprises, VIP-only content & find out about all kinds of cool things first (including limited seating online workshops, webinars,…
 
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    360i Digital Agency Blog

  • The Waiting Game: A 360i Study on Consumer Downtime

    Sam Stein
    24 Apr 2014 | 12:52 pm
    The 360i Insights group* recently contributed a piece to Forbes that takes an imaginative perspective on social spaces, identifying white space for consumer engagement during consumer downtime. We found that this strong undercurrent of downtime is fueling a massive social conversation around “waiting.” Identifying this opportunity to learn about culture and consumer behavior, we listened in to the “waiting” conversation, drawing implications for how marketers can effectively capitalize on the opportunity posed during consumer downtime. Some of the key findings are: At…
  • 360i Celebrates Earth Day with Miracle-Gro Planting Day

    360i
    23 Apr 2014 | 9:03 am
    To commemorate Earth Day, 360i hosted an agency-wide planting event at our offices across the U.S. With seeds, soil and pots provided by our friends at Scotts Miracle-Gro (a 360i client), more than 200 employees rolled up their sleeves and started growing! This event wasn’t just about growing plants though— for when you grow, you grow much more than just a plant. That is the insight behind Miracle-Gro’s new campaign, “Gro Something Greater,” which is designed to resonate with a new generation of growers. For sixty years, the brand has been talking about the benefits that Miracle-Gro…
  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    23 Apr 2014 | 7:38 am
    360i is looking for top talent to help us continue to create groundbreaking work on behalf of brands such as Coca-Cola, Kraft Foods, Oreo, NBCUniversal, SUBWAY, Toyota and more. Right now there are more than 60 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), we invite you to throw your hat in the ring at the links below. Associate Designer, Digital & Social Content – New York We’re looking for a design talent to join our Content Studio and…
  • What’s Buzzing: Nearby Friends, Live Cartoon Sketches & More

    Adriana Sanchez
    18 Apr 2014 | 2:11 pm
    This week brought a U.S. Masters win for Bubba Watson (and for Waffle House), the announcement of a new Doritos Locos Tacos Flavor via SnapChat and a significant mobile update from Facebook. Keep reading for these and more headlines. Facebook Introduces Optional “Nearby Friends” Setting Facebook just announced a new feature called “Nearby Friends”. The optional setting, if turned on, will periodically notify a user of friends that are nearby or on the go, facilitating in-person interactions. Similarly, friends of a user may see that user’s location if the user chooses to share it…
  • Let Me Take a (Branded) #Selfie

    Megan Conley
    18 Apr 2014 | 9:32 am
    The #selfie has become a wildly popular trend on Instagram and Facebook over the past year, and whether you love it or loathe it, one thing can’t be denied: selfies are everywhere. They’ve spread from our newsfeeds all the way to outer space, and there’s even a top 40 song called “#SELFIE.” Growing rapidly, we’ve seen consumers, celebrities and brands alike all jump on the selfie bandwagon. Although the phenomenon has been touted as both positive and negative – think: all the headlines of self-obsession, vanity and narcissism—there still exists great potential for brands who…
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    bwagy

  • An Image Centric Web

    Ben Young
    23 Apr 2014 | 7:39 am
    I heard the Ari of TripleLift give their pitch a while back. Their argument is the web is becoming image centric. Just take a look at: Pinterest Instagram Any publishers site And there’s a lot of truth to that, we’ve always heard an image tells a thousand words, in a web of ever increasing content being able to convey your message quicker, consistently & concisely is important. Images are a great way of doing that. Something to think about, how do we get more visual in our communications, how can we say more with less, what do our images say about us? Subscribe to get regular updates
  • The ultimate GTD trick

    Ben Young
    14 Apr 2014 | 5:35 am
    I’m forever finding new tools, software and shortcuts to help me work more effectively. A few weeks back I received a notification, look at this 6 months from now, it was an internal review.  This was powered by FollowUpThen, a simple app which notifies when you need to follow up on something. It works like this: 1) You forward or cc them in on an email 2) Put the date at the front of the email i.e. 6months@followupthen.com 3) They then confirm the email and send it back to you on that date. It’s the ultimate getting things done trick, get things off your plate which are deferred…
  • How digital [ads] will change the tv experience

    Ben Young
    28 Mar 2014 | 8:59 am
    I was thinking about this last night – upon hearing the news of the Amazon set top box that’s rumored to release next week. What happens when you have a fully digital tv experience, with ads you can engage with? Here’s what happens: 1) Real Time Bidding I was at an Ad:Tech session about this last year, their conclusion is that real time bidding won’t happen on Tv.  I disagree.  Once you can do real time bidding you’ll want to, to maximize the return.  There will be some nuances (i.e. tv shows advertising currently being booked out in advance) but over time…
  • Micro Services, the new trend in app startups

    Ben Young
    24 Mar 2014 | 7:51 am
    What I’m seeing a lot of is tools like customer.io, simple little web apps which let marketers pull together a unique combination of technology to improve what they’re doing. What’s driving this trend? More digital savvy marketers API marketplace, if I can plug it in, I will Startup infrastructure is good, billing, customer management, templates, allowing rapid development of your one key feature which makes you different Virtually zero cost to entry Ability to raise angel funds Exit market It’s great, every day I’m discovering another tool which we can plug and…
  • A Javascript CMS

    Ben Young
    19 Mar 2014 | 5:41 am
    A few years back, we had this insight at Y&S that in the first 90 days of a new client we weren’t consistently getting the same data.  The reason for that was the process of getting tracking code installed.  In those days nobody had Analytics installed – over time this was less of an issue. The reasons they weren’t often installed were: It sometimes took a few revisions to get the code in all the right places, or tracking correctly. IT Departments would sometimes stall saying it took too long (15 minutes) to install it or raise security concerns.  This slowed us down…
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    Never get out of the boat

  • carpenters law

    22 Apr 2014 | 10:31 pm
    Measure twice. Cut once.
  • how branding actually works

    22 Apr 2014 | 6:49 pm
    “If there was anything I'd learned, it's that the man never chooses the woman.All he can do is give her an opportunity to choose him.” ― Neil Strauss, The Game: Penetrating the Secret Society of Pickup Artists. Similarly it's not the brand that chooses the customer.This is the great myth of 'targeting'. All that brands can do is give customers an opportunity to choose them.
  • future islands

    17 Apr 2014 | 11:16 pm
    After two weeks or so on heavy rotation on the office record player, this tune had began to worm it's way in to my brain.On audio response only I was compelled to jump onto itunes and buy.However the office music controllers instructed me that to find their Letterman performance on You Tube should be the first step.Now I know why.First time through is a bit strange, then about 5 repeat plays is the required dose, after that you are hooked.Brilliant.Whatever this is about. I BELIEVE him.At the end, Letterman exclaims 'How about that? I'll take all of that you've got!'.Yep.
  • never trust a hippy

    10 Apr 2014 | 7:51 pm
    The following is a short response to an article which appeared in Marketing magazine UK this week entitled 'Why does Ben & Jerry's have such loyal customers?'. In the article, essentially a promo piece for his book 'Ice Cream Social: The Struggle for the Soul of Ben & Jerry's', the author Brad Edmondson asserts that the people who buy Ben & Jerry’s ice cream are intensely devoted to the brand and this single factor explains the success of the company. Among some of Edmondson's other claims is one that states that the company’s liberal political stance (vocalising support for things like…
  • a couple of observations on 'f*ck the poor'

    9 Apr 2014 | 7:17 pm
    I've been intrigued by this 'social experiment' conducted by Publicis in London on behalf of The Pilion Trust, a charity which supports people living in poverty and the homeless. The premise being a public intervention that challenges people's behaviour and attitude towards 'the poor' and possibly also around charity street collections in general. The basic idea is - on the surface - reasonably clever from a behavioural standpoint.Problem. It's very easy for people to ignore calls for charity donations in the street. However by calling people's self image as caring types into question - the…
 
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    Vitamin IMC

  • Top 4 Things We Learned In India

    Mariana Mack
    16 Apr 2014 | 6:41 pm
    Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of access to sanitation, sustainable energy supply and affordable health care. The following are 4 important things Mariana learned on her trip: 1) Just say “okay” Our first moments in India were exhausting and exciting.  After…
  • Princess Training: How Gendered Toys Could Be Influencing Our Kids

    English Taylor
    11 Mar 2014 | 6:51 pm
    I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my favorite Barbie (my mom affectionately referred to these dolls as “Anne Boleyn Barbie”) or I had convinced my toddler sister that Polly Pockets had nutritional value. After marveling at how much the cheap, “insert coins here” vending machines had advanced over the years…
  • Friending: The Changing Definition of Friendship in the Social Media Era

    Joyce Xinran Liu
    6 Mar 2014 | 3:56 pm
    In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I actually don’t. Or they don’t think so. Maybe this is social media’s fault. It creates the illusion of intimacy and closeness that doesn’t actually exist. Maybe I should blame myself. I rushed to think of my social media connections as true friends that I could rely on. I forgot the rules…
  • 3 Reasons You Should Love Tech Right Now

    Joseph Woodard
    27 Feb 2014 | 1:23 pm
    There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related to smart technology at the box office this season, where the implications of a mustached Joaquin Phoenix falling in love with [a hyper-intelligent version of] Siri are explored in the movie Her. So why is this exciting? I mean,…
  • #TBT: The New Old Spice

    Jesse Unger
    20 Feb 2014 | 1:15 pm
    In our very first Throw Back Thursday (#TBT)  feature, we will take a look at the time-treasured brand Old Spice. Brace yourself. You’re in for a ride. “OLD” OLD SPICE Did you see that? If you skipped the video, go back and watch — then we’ll talk…waiting…ok, I’m going to assume you obliged. Have you ever considered how many brands existed 60+ years ago and managed to stand the test of time? SIXTY YEARS! I don’t think I could successfully keep anything “alive” for a week. All joking aside (I’m not really joking) Old Spice is an incredible brand that managed one of…
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    Media Hunter

  • The Economics of Netflix: How to Make a $100 Million Show

    Craig Wilson
    23 Apr 2014 | 4:20 pm
    There has been a lot of buzz about Netflix in the last year, even here in Australia where the video streaming service hasn’t officially launched (yet is watched by many who find ways around the geo-blocking). Award-winning new programs like House of Cards, Orange is the New Black and Lilyhammer, created and aired on Netflix have transformed the one-time DVD mailing service into a new media force to be reckoned with, causing yet more anxiety amongst TV networks and subscription television and acting as a pointer to what could soon trouble the major movie studios. Netflix is now so…
  • Mad Men Marketing: Don Draper’s marketing wisdom in 16 brilliant quotes

    Craig Wilson
    13 Apr 2014 | 6:12 pm
    As the excellent 60′s era ad agency drama Mad Men enters it’s final season (actually two half seasons), it seems a good time to share these “Moments of Marketing Wisdom” from fictitious advertising guru Don Draper. This infographic by Glow Media captures some of the show’s pearls of wisdom over the years. Don Draper Moments of Marketing Wisdom by Glow New Media
  • How LinkedIn Referrals Can Improve Your Employment Prospects

    Craig Wilson
    7 Apr 2014 | 3:49 pm
    The dirty little secret of the recruitment industry is that finding a job is really more about networking with the right people than applying for countless advertised jobs. In fact, most jobs are not even advertised. Therefore, the value of networking becomes extremely high. Lou Adler, author of Performance-based Hiring, suggests that job-seekers apply a 20/20/60 approach: 20% of job search time responding job postings through a backdoor (via referrals) instead of the front door (applying through a form or sending in a resume). 20% enhancing your resume and LinkedIn profile for findability…
  • Meet the brands who rule Twitter

    Craig Wilson
    9 Mar 2014 | 4:30 pm
    The massive social media site Twitter now has just under 650 million users and has increasingly become the place to interact with celebrities and corporations. Feedback and opinions that used to be voiced to friends or sent in a letter are now broadcast to a global audience—instantly. It has forced many brands to stand up and take notice. In fact, many companies now have Twitter accounts dedicated solely to customer service. Yet even in a world where tweets have become a part of every successful brand’s marketing toolkit, some individuals and companies have managed to elevate Twitter to…
  • Why Cory Bernardi is like Miley Cyrus and how you’re helping them

    Craig Wilson
    7 Jan 2014 | 10:37 pm
    South Australian Liberal Senator has taken a note out of the Miley Cyrus (insert any other publicity whore here) book of self promotion and the interwebs have rewarded him in spades. Let us compare…. Miley Cyrus, according to most judges of musical taste, is a fairly talentless girl who has cashed in big time on none-too-subtle gimmicks to take her fame to another level. Miley Cyrus hard at twerk Miley gets on stage at some globally televised music awards and “twerks” her arse all over another fairly talentless performer (yes you Robin Thicke) and creates outrage and news…
 
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    Occam's Razor by Avinash Kaushik

  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
  • 7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

    Avinash Kaushik
    25 Feb 2014 | 2:11 am
    There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. (More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. All well and good. But there is one crucial part we often don't invest in sufficiently. The last mile. Data presentation! The actual output that is almost singularly responsible for driving the change we want in our organizations. The…
  • YouTube Marketing And Analytics: A Primer For Magnificent Success

    Avinash Kaushik
    3 Feb 2014 | 2:27 am
    YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool is that! As of March 2013, one billion, (B!), people around the world watch seven billion (still B!) hours of YouTube every month. How crazy big is that! One more thing to ponder… One hundred hours of video is uploaded into YouTube every single…
  • Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

    Avinash Kaushik
    7 Jan 2014 | 2:44 am
    Every indicator we have is that companies are investing more in every facet of analytics. Tools. People. Consulting. Processes. Yet, it is unclear if that increase in investment is being followed by a commensurate increase in value delivered to the organization's bottom-line. A part of reason for this mis-match in value delivered is that there is a natural evolution that needs to occur. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies don't quite make the right choices in what behavior…
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    Conversation Agent - Valeria Maltoni

  • Shifting from Guessing, to Stalking, to Asking, to Learning

    Valeria Maltoni
    21 Apr 2014 | 3:00 am
    “The power of social media (individual voices) and VRM (individuals being empowered, commercially or otherwise) will put us ahead in the next decade. It’s a bigger opportunity than search (SEM*).” [Darren Herman] Perhaps one of the least talked about and most valuable virtues of modern times is patience. For someone like me who can go from zero to Italian in no time, the last decade and half spent at the intersection of business and technology has been both super rewarding and incredibly frustrating. We are both making progress and inching our way forward. The title of this post…
  • What we Value, What we Make, What we Act on

    Valeria Maltoni
    20 Apr 2014 | 4:14 pm
    Making Sense: What we Value Perfect example of how putting our heads together is the way to go, and because the complexity of convergence points demands it. The Press isn't Getting Heartbleed. Dave Winer: Changing passwords is security theater. It doesn't fix anything if hackers have access to your passwords, they have access to the new ones too. The Internet has made geography irrelevant? Since when? Gapingvoid: History has always been primarily made along trade routes. Human conflict happens when trade routes get blocked, or at least, altered without mutual consent. Making Do: What we Make…
  • Weighing Whether to Build or Spread

    Valeria Maltoni
    17 Apr 2014 | 3:00 am
    One of the recurring themes in recent years of intense digital concentration has been that of where to create, consume, and comment on content. It seems like a fairly simple choice for many who have immersed in understanding the evolution of tools and options available. However, once we start factoring in the number of social networks and media platforms (potentially) available, the formula becomes more complex. For simplicity sake, say we have two main choices, each with multiple ramifications: (1.) Do we build our own -- URL, platform, body of work, and brand as a consequence -- this…
  • Are You an Extreme Learner?

    Valeria Maltoni
    16 Apr 2014 | 3:00 am
    While learning by example included my most recent thoughts on the topic, I have written about learning at this site extensively. From learning to learn, not a play on words, to one of my older posts and still very much current topic of learning from customers and then recognizing customer learning curve and making it easy for them to complete tasks online.   Learning on demand via John Seely Brown, getting in the learning zone vs. our comfort zone, to how marketers selective learning has become consumers selective hearing in an age of product and service abundance. The importance of…
  • Next Step: Do Better

    Valeria Maltoni
    15 Apr 2014 | 3:00 am
    Earlier today I listened to a podcast of a conversation between Tom Ford and Kinvara Balfour hosted by Apple in its Apple Store, Regent Street, London# [hat tip Om Malik]. It was a good example of the art of the interview thanks to the two ingredients necessary to make a good conversation: A subject that has done interesting things, and has an intriguing point of view -- Tom Ford meets both criteria in spades A set of questions that demonstrate the interviewer is interested in exploring some of those projects and has a certain point of view -- Kinvara Balfour is prepared and skilled on both…
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    Mobile Demystified

  • Silk’s Corner: IN CASE YOU MISSED IT, Mobile is Growing!

    Matt Silk
    24 Apr 2014 | 3:37 am
    Unless you have been in a cave hibernating for the last few years, the fact that mobile is growing should be no surprise – especially for marketers. Keeping in mind those who need stats from reputable third parties to justify budget adjustment and re-allocation to new channels, here are two eMarketer charts that explain share of time and average time spent per day by United States adults consuming various media The full article and eMarketer analysis can be found here: http://goo.gl/iUSoLv. I’ve already tweeted a question out to them and invite them to engage here, but I wanted to get…
  • Silk’s Corner: Do You Own Your Subscribers?

    Matt Silk
    18 Apr 2014 | 4:05 am
    Recently, TechCrunch wrote an analysis/commentary about the growing concern with Facebook’s page reach. The article, “Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention,” identifies a decline in the value of Facebook fans as a function of the amount of content posted to the social network. To paraphrase the article, the decrease in organic reach is natural and, in fact, unavoidable. EdgeRank Checker analyzed 50,000 posts from 1,000 Pages and revealed that Facebook organic reach has actually been on a steady decline for the past two years: Simply stated,…
  • Waterfall and mCordis: No Substitute for Working With the Best

    Michael Ahearn
    16 Apr 2014 | 3:55 am
    The excitement around the Waterfall and mCordis partnership is pretty special, and this comes from someone who might be described as “old timber” in the mobile marketing industry. I’m very excited to be working at Waterfall; there’s an enthusiasm and dynamism here much like my first days at the company I co-founded, iLoop Mobile, with Michael Becker back in 2004. So now we’ve come full circle, as my personal and professional relationship with Michael Becker at mCordis goes back to the dawn of mobile marketing in North America, when we were a company of two guys and laptops in a…
  • Silk’s Corner: AdAge Digital Musings

    Matt Silk
    14 Apr 2014 | 4:08 am
    For those not following me on Twitter @matthewsilk and reading my conference updates in real-time, I jotted down some notes on the sessions from the recent AdAge Digital conference. If you missed the show, below I’ve included links to articles published by AdAge with more details on the specifics.  [X+1] and Empower MediaMarketing  Kicked off the breakfast session on Tuesday by describing how Rust-Oleum re-invented itself by moving positioning away from products and focusing instead on delivering customers content around DIY Projects. Fascinating to hear the story and transformation of a…
  • Waterfall Attends D3 Unconference At GitHub Headquarters – Photo Essay

    Federico
    11 Apr 2014 | 3:31 am
    On March 29 my colleague and I attended the D3 Unconf at GitHub headquarters. You can view this link to get an idea of what people created and submitted using D3 for the event.  For those outside the engineering world, “D3” describes “Data-Driven Documents.” Topics include visualization design, API design and requesting new features. To get help with D3, you can use the d3.js tag on Stack Overflow or join in on various online conversations. Overall, the event was really cool and engaging. The organizers managed to recruit knowledgeable experts and GitHub HQ seemed like the ideal…
 
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    Phoenix Marketing & PR Firm | 23 Kazoos

  • Facebook Decreases Organic Reach for Business Pages – Is it Time to Break up?

    Wendy Kenney
    15 Apr 2014 | 8:38 pm
    Facebook Decreases Organic Reach for Business Pages – Is it Time to Break up? Have you heard the news? Facebook has decreased the organic reach of business pages again. Before you break up with Facebook completely, here are 5 easy status updates you can post to help increase your organic reach. Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP

    Wendy Kenney
    5 Apr 2014 | 11:05 am
    MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP Even if you don't own an auto repair shop, these MUST READ marketing ideas in this article that are relevant to small businesses of any size. Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 5 Fun and Friendly April Fool’s Day Pranks

    Wendy Kenney
    31 Mar 2014 | 9:12 am
    5 Fun and Friendly April Fool’s Day Pranks 5 Fun and Friendly April Fool's Day Pranks Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 67 Best Mother’s Day Marketing Ideas

    Wendy Kenney
    29 Mar 2014 | 8:37 am
    67 Best Mother’s Day Marketing Ideas One way to have a successful marketing campaign is to tap into what’s currently or what is going to be a trend in the media such as a national holiday. And Mother’s Day is just around the corner. Mother’s Day is one of the most popular holidays for consumer spending, coming in fourth after Christmas, […] Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Get TOP Google Rankings

    Wendy Kenney
    26 Mar 2014 | 11:54 am
    How to Get TOP Google Rankings I consider Neal Patel one of the foremost SEO Experts in the universe.  Here’s one of his recent posts about How Google Determines Where to Rank Your Website. According to Neal, Google uses over 200 ranking factors in its algorithm that decides where your website ranks. Here are just a few of those factors. Is […] Phoenix Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • Content Marketing Localization – Lost in Translation

    Asuthosh
    16 Apr 2014 | 12:39 am
    Localization is NOT just translation. It’s about paying close attention to the places and the people you’re reaching out to. You may have great content that works well at home, but take it abroad and there’s a good bet it gets – pardon the cliche – lost in translation. Or worse, cause a major embarrassment. Language and culture are tricky things. To make sure your message is found on the other side, you need to do a lot more than flip words. Recognizing the geo-cultural context Before you begin localizing content for a country or region, pin down what works there. Take Asia…
  • 4 Lessons in Marketing from ‘Gladiator’

    Chester
    10 Apr 2014 | 5:46 pm
    Some time ago, we dug into history to connect some of Aristotle’s sayings to the practice of marketing. It’s about persuasion, and few things help more there than knowing a thing or two about human nature. But the Greeks weren’t the only great thinkers. What about, say, the Romans? Inspired by Dennis McCafferty’s creative and useful writeup on Content Marketing Institute, here come four lessons we, as marketers, can pick up from… no, not Romans, but a film about Romans. Ridley Scott’s Gladiator. Here are a few lines from that brilliant script, and the lessons behind them: 1.
  • A 3-Point Checklist to Truly Agnostic Content

    Chester
    4 Apr 2014 | 1:28 am
    Tyler Durden saith: the first rule of branding is you do not talk about your brand. Which, incidentally, is also the first rule of content marketing. And of pretty much any endeavor where the goal is to win people’s trust. It may seem straightforward enough. No names. But in practice, there’s quite a bit more to it than simply leaving your brand or company out. Sure, that helps in showing at a glance that whatever you’ve rolled out isn’t a promotional piece, so do it – but once your reader drills down into the content, you’ve got to keep them feeling that way. And then what…
  • The B2B Marketing Masterclass – Bento-U – Now Open!

    Chester
    1 Apr 2014 | 8:00 pm
    We’re proud to announce the launch of Bento-U, a Masterclass with a mission – to share the practical insights we’ve gained about marketing over the years, and how to put them to good use in your day-to-day. Enter Bento-U Module 1: The Laws of Attraction (Yes, module one. This is just the beginning.) We’ll talk about lead generation and lead nurturing: the ways to populate your funnel and guide potential customers down it. We’ll discuss the ins and outs of content marketing: how to use what you’ve already got to establish yourself as a trusted authority.
  • Leads versus Demand: What Are You Generating?

    Chester
    21 Mar 2014 | 1:27 am
    Are you creating demand for your offerings, or for your content? That’s the question Eric Wittlake asked some months back over at Content Marketing Institute: an interesting discussion about the seldom-acknowledged gulf between lead generation and demand generation. Semantics? Not quite. They are not the same thing – in fact, they are opposed to each other. Because one just captures customers’ details, while the other shapes their perspective. You can have fantastic content, but gate it behind forms and you’re likely to put off quite a few potential customers. Yet take those away…
 
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    Joseph Ratliff

  • The Deeper Thinking Manifesto

    Joseph Ratliff
    23 Apr 2014 | 1:03 pm
    It seems like we just need to slow down and think at a deeper level sometimes… It sometimes seems like most of the population is being lulled to sleep, floating along on autopilot . You’ve seen it, too. We all have. You’ve seen the two people, standing less than 100 feet from each other, texting each other… or worse, standing even closer while trying to have a conversation… and texting someone else. You’ve seen the blog comments left by what we call trolls… senseless, baseless comments that are hurtful to people, and don’t have much thought behind them… or a valid place in…
  • On Upgrades

    Joseph Ratliff
    17 Apr 2014 | 1:01 pm
    You’ve got to get a late-model car, you’ve got to upgrade to the 5314 LTE model smartphone, because it just came out, and you’ve just got to get Apple’s latest release on launch day. Bullshit. I’m calling bullshit on the incessant need to upgrade everything. If you believe the hype and marketing, your life improves every time some new “talk and surf at the same time” gadget comes out. Wrong. Aside from the fact we cannot multitask, doing so (talking and surfing the web at the same time) creates a distraction. How is that “good”? Who said that doing more and more in the same…
  • The Absolute, Must-Do Blogging Rules You Have To Abide By Or You Don’t Get To Blog … EVER

    Joseph Ratliff
    11 Apr 2014 | 12:29 pm
    I’m tired of it. Blogging, and bloggers, are getting out of hand.  They think they can just blog however they want, turn on or turn off comments, blog for business or personal reasons on the same blog etc… Bloggers need rules.  Strict rules.  Rules that cannot be broken or they will not be allowed to blog, ever.  If you break the following rules, you will be placed in “blogging prison” and sentenced to forever use Blogger as your only platform from which to publish from. Ready?  Here are the rules: There aren’t any. Weblogs are a tool from which you can…
  • Aaron Swartz – A Year Later

    Joseph Ratliff
    7 Apr 2014 | 12:26 pm
    In January of 2013, the late Aaron Swartz (@aaronsw) took his own life in response to a combination of over zealous prosecution by our own justice system, and depression. The following are a few Tweets I put together via Storify using hashtag #aaronsw as a miniature tribute to someone who I didn’t know, but touched my life and others in a dramatic fashion… [View the story "The Late Aaron Swartz - A Year Later" on Storify] The post Aaron Swartz – A Year Later appeared first on Joseph Ratliff.
  • Protect And Infect Part 2 by Jacob Appelbaum

    Joseph Ratliff
    2 Apr 2014 | 7:34 am
    A transcript of this talk is available here. The post Protect And Infect Part 2 by Jacob Appelbaum appeared first on Joseph Ratliff.
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    Imagine Your Reality : Holistic Business Coaching

  • The Equation of Price and Value

    taylor
    23 Apr 2014 | 11:00 am
      One of the fundamental principles I tell my clients in regards to sales is that price is the lowest denominator of value. The reason I make that statement is because I’ve found, both in observing others, and through my own experiences, that people don’t decide to buy something on price alone, but rather on value as it relates to price. Specifically there’s a question all of us ask which is: “Is the value of the product or service worth the price or better than the price?” This is a good question to ask, and when we ask it, what it demonstrates is that we…
  • How to Implement the rule of 3 in your business

    taylor
    16 Apr 2014 | 11:00 am
    In Romancing the Brand, the author discusses a rule of marketing call the rule of 3. The rule of 3 works in this way: If you hear about an issue 3 different times, then you know you need to do something to resolve the issue. While it’s a marketing rule, it also applies to customer service. If you hear of an issue 3 times then you need to do something about it. It’s not going away and it needs to be resolved. The question is how do you effectively implement this rule? While it sounds simple in principle, the actual application of it involves developing processes that allows your…
  • What are your BHAGs?

    taylor
    9 Apr 2014 | 11:00 am
    In Built to Last, the authors discuss the concept of the BHAG, the Big Hairy Audacious Goal. A BHAG is a goal that is risky, visionary, and pushes the company to go places it hasn’t gone before. The authors use the example of Boeing, and how Boeing used a BHAG to push themselves to develop the first jet. Up until the jet was developed, propeller technology was still used for airplanes. It took a company willing to take a risk to change that and to that risk meant being willing to do something unconventional and getting everyone at the company behind it, even though the results might not…
  • The Marketing Value of your Core Ideology

    taylor
    2 Apr 2014 | 11:00 am
    In Built to Last by Jim Collins and Jerry Porras, the authors point out that great companies have a well articulated and documented core ideology that informs every action the company does. As I read the case studies they used to illustrate this point, I realized I’d never written down core ideology of my business. So I decided to write it down and put it on this website, and I found that doing that exercise helped me get even more clear about what my business is about and why I do business the way I do it. I discovered that it was really a marketing exercise, in a way, because the…
  • Plan your Business by Design instead of Reaction

    taylor
    26 Mar 2014 | 11:00 am
    One of the pieces of advice I give my clients is that it’s important to plan your business by design instead of by reaction. You can’t really plan a business by reaction, because you are reacting to something, which controls the actions of your business because you’ve been forced to react. A business run on reaction staggers from crisis to crisis, putting out fires, but not putting together a design or structure that will enable them to move past the crisis. A reaction always occurs as a response and as such its not pre-meditated or planned for, but is instead done to…
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    B2B Marketing Blog | Webbiquity

  • 10 B2B Marketing Lessons from Walt Disney World and Universal Studios

    Tom
    22 Apr 2014 | 2:48 am
    A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. But first, to answer a couple of obvious questions: yes, theme parks really can teach B2B business lessons (see below); and no, writing a post like this doesn’t enable one to write off the trip as a business expense, unfortunately (I checked). So, from out of the land of…
  • 21 Vital Mobile Marketing Facts and Statistics for 2014

    Tom
    16 Apr 2014 | 9:57 am
    Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” Also, consider these stats from the compilation below: about half of all U.S. adults now own smartphones; that figure rises to 76% for millennials. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. And mobile payments aren’t just for buying lattes—three-quarters of…
  • 83 Exceptional Social Media and Marketing Statistics for 2014

    Tom
    14 Apr 2014 | 2:57 am
    “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social”…
  • 21 Fantastic Facebook Marketing Guides

    Tom
    8 Apr 2014 | 3:11 am
    Many (most?) marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that…
  • Book Review: Social PR Secrets

    Tom
    31 Mar 2014 | 2:39 am
    One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. This is no wasted verbiage…
 
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    Emma Blog

  • How to add video to email and send click rates skyrocketing

    jeff.slutz@myemma.com
    24 Apr 2014 | 5:57 am
    You know undeniable chemistry when you see it. Holmes and Watson. PB and J. Hall and Oates. Bacon and...everything. And oh yeah, video and email. It’s true. According to LiveClicker, marketers that include video in their emails see a 55% increase in clickthrough rates. Our friends at Wistia report a 300% increase in email clicks when they include video. Plus, a recent survey found that emails with video have a 10% higher ROI than those without. That’s why we’ve developed this super-simple way to add a video from YouTube or Vimeo to your email in our drag & drop editor.
  • 5 things you need to know about adding video to your email marketing

    jeff.slutz@myemma.com
    23 Apr 2014 | 11:30 am
    This guest post was written by Aaron Williams of digital agency (and Emma customer) SnapShot Interactive.   Are you thinking of using video in your next email campaign? If so, here are a few practical tips and food for thought as you move forward.  1. Know when to write, say, or show. Including video in your email means that you have the unique opportunity to include text, sound, and imagery all in one place. Think about what you want to say and where you want to say it: Use the sound of the video to tell a story that will compel your viewer to take action. Voice-over, interviews,…
  • 4 steps to nurturing leads with email

    jeff.slutz@myemma.com
    22 Apr 2014 | 8:56 am
    We’re excited to be included in a new sales guide from our friends at Batchbook! Check out the guide for lots of great advice for small businesses, including our chapter on nurturing leads (and growing your list) with email marketing. Here’s a sneak peek at some of the tips you’ll find in the guide: Be timely (and warm & friendly) with that first email. Every email marketer should have an automated welcome email that introduces your brand and thanks them for subscribing. These welcome emails have a high open rate because you’re capitalizing on the moment…
  • Emma Social recap: The Marketing Geek edition

    jeff.slutz@myemma.com
    18 Apr 2014 | 11:09 am
    This week, we've embraced our inner marketing geek. We broke out the TI-85's, carried some 1's, solved some equations and compiled 18 of the best email marketing stats that modern marketers need to know. Once your math-blown mind has recovered, check out some of our other favorite links from the week. Best practices The best emails to send in response to various triggers 4 tips for optimizing the mobile email experience Hop in the time machine and see the future of email marketing Emma news We love our customers. See all the awesome ways they've used our new templates!
  • The most versatile email templates, brought to life

    jeff.slutz@myemma.com
    15 Apr 2014 | 8:13 am
    Last week, we revealed a new batch (over four dozen, actually) of readymade templates that are built right in to every Emma account. The response from customers has been amazing! Not only do you guys really like the new designs… The new @emmaemail templates make it so easy to feature a company logo. Great update! http://t.co/yb7DTRrooI — Lauren Bigger (@lmbigger) April 9, 2014 The folks over at @emmaemail have reminded us AGAIN why we love working with this fab local company.Y'all r the bomb http://t.co/9fnjtE6FuK — Amerigo Restaurants (@AmerigoTN) April 9, 2014 LOVING…
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    The Lunch Pail: A Data Management Blog

  • Teaching Bees to Fly Straight

    Patti Renner
    23 Apr 2014 | 9:27 am
    It’s not easy for CMOs today – as if it ever were. Jake Sorofman of Gartner recently described the modern consumer path to purchase as the flight of the bumblebee. They’re evasive, flitting from one bright blossom to the next. He’s absolutely right. But you already know that the funnel is crushed and twisted, looking more like a labyrinth than a straightaway. Adding to the challenge (and to continue the bee analogy), return on marketing investment (ROMI) and ROI in general have become the proverbial hornets’ nests thanks to advanced tools for measurement. While it’s terrific to…
  • DMP Implementation Considerations

    Casey Newman
    21 Apr 2014 | 10:13 am
    Deciding to use use an integrated data management platform comes with a lot of questions. Many marketers often wonder about what data is best to use and how to best use the data once it’s in the system. Insights into questions like these can be found in this post. Another question on the minds of marketers is “What’s the implementation process like?” While the process can vary from provider to provider, here are some tips to make your DMP implementation journey a little easier: Communicate with your IT team: Even before you move forward with a DMP provider, talk to your IT team.
  • How Google’s Secure Search Announcement Affects Marketers

    Knotice
    18 Apr 2014 | 8:37 am
    Last week Google announced that will move to secure search clicks on paid search ads. According to Search Engine Land, Google is “extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” Our friends at IgnitionOne took a look at what this means for advertisers and marketers. Check out their post below. POV: GOOGLE SECURE SEARCH TO BLOCK QUERIES ON PAID SEARCH After a swarm of rumors, Google has officially announced that it will block search queries from the referral on paid search clicks. While…
  • The Emotional Intelligence of Contextual Marketing

    Patti Renner
    16 Apr 2014 | 9:10 am
    Back in 1995, Daniel Goleman released his classic book, “Emotional Intelligence,” introducing the idea of EQ as it relates to business success. Since then additional research has been done on this simple question: Why is it that someone with a high IQ – someone brilliant at the subject matter – can be an utter failure while someone with charisma but a lower IQ in a similar leadership role can soar? Perhaps the same question can be applied to big data. For example, those who excelled understood the dance of interpersonal communications (social interactions) mixed with the empathy and…
  • Dealing with the Heartbleed Bug

    Knotice
    14 Apr 2014 | 10:23 am
    Last week, news broke about the most recent cyber threat referred to as the “Heartbleed Bug.” When exploited, the bug leads to the leak of information between a server and client. Unfortunately, this data leakage could include login credentials, private keys, and other sensitive information. According to Engadget: “Heartbleed exploits a built-in feature of OpenSSL called heartbeat. When your computer accesses a website, the website will respond back to let your computer know that it is active and listening for your requests: this is the heartbeat. This call and response is done by…
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    Crenshaw Communications

  • Lessons From The NYPD’s Twitter PR Backlash

    Dorothy Crenshaw
    23 Apr 2014 | 10:22 am
    The latest Twitter campaign to backfire in spectacular fashion was as predictable as a New York taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s pretty hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By inviting locals to post photos of its experiences with the men in blue with the hashtag #mynypd, the department seemed to be expecting warm fuzzies. Instead, it was slapped with a well publicized social…
  • PR Pros: Secure That CEO Byline

    Marijane Funess
    22 Apr 2014 | 1:25 pm
    How many PR firms have NOT  promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. Often, agency staffers lament the difficulty involved in securing these impressive articles, but if you follow the steps below, you can streamline the process and have editors contacting you for more executive output. Start with research. Make a short list of publications to recommend to…
  • PR Pros “Celebrate” Stress Awareness Month

    Marijane Funess
    18 Apr 2014 | 11:08 am
    Of course many of us are celebrating Passover and Easter this week, but did you know that April is also “Stress Awareness Month”? With public relations a perennial “top-of-the-list” candidate for stressful careers, we thought we would examine some of the stressors PR pros bemoan. A client “goes dark” for more than a few days, without warning. In our experience, this can mean one of three things. Internal changes, possibly resulting in a client transition. Internal discussions, possibly culminating in an agency transition.  Or…nothing! Try to remain…
  • 7 PR And Media Relations Rules You Might Want To Break

    Dorothy Crenshaw
    16 Apr 2014 | 3:30 pm
    Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press.  Here’s my list. Rule #1:  Never say, “No comment.”  Of course, we tell clients never to say this, and the words have become such a cliché that any PR person would cringe to see them in print.  But most know that there are times when…
  • 5 Reasons Not to Ditch Your PR Agency and Go In-House

    Marijane Funess
    15 Apr 2014 | 7:57 am
    On the premiere episode of the final season of “Mad Men,” the ever-resourceful Joan tries to salvage the Butler Shoe account when she learns a new marketing head is bent on taking the advertising in-house, for reasons having more to do with his own ego than real business needs. Realizing she’s in over her head, Joan meets with a university professor for a crash course on marketing and comes away with some effective arguments that help forestall the move. Wouldn’t it be great for life to imitate art when a company is weighing that same decision – for…
 
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    Business 2 Community

  • Lorde’s Ad for Mac Cosmetics Debuts On Instagram

    Dan Evon
    24 Apr 2014 | 12:40 pm
    Lorde has launched her first Instagram campaign with Mac Cosmetics. Mac Cosmetics recently posted an image featuring Lorde in her signature purple lipstick on its Instagram account. The photo is Lorde’s first Instagram ad with Mac and advertises a $16 Pure Heroine lipstick and a $19.50 Penultimate Eye Liner. The ad reads: “First look at pop royalty Lorde for our newest collaboration.” The new line will hit stores on June 5th. Beauty World News describes the mini line as “vampire-chic.” Lord said: “I have loved MAC Cosmetics since I was a little kid … I remember saving up to buy…
  • In Larry King Interview, Betty White Speaks In Favor Of Gay Community [Video]

    Amanda Peterlin
    24 Apr 2014 | 12:35 pm
    With each new day, different celebrities are speaking up about gay rights. Either popular stars are coming out or defending equality for all. A few days ago, America’s sweetheart Betty White did just that. During her interview on “Larry King Now,” White was asked a multitude of questions from fans on social media. Most of which were focused on fame, “The Golden Girls,” and the legacy she will leave behind. It didn’t take very long for the 92-year-old TV legend to be asked a question about the gay rights movement: “What has been the significance of the gay community for your…
  • McDonald’s Puts Ronald McDonald To Work On Social Media

    Mike Stenger
    24 Apr 2014 | 12:32 pm
    Ronald McDonald is an iconic mascot known worldwide, and McDonald’s is now taking him out of the PlayPlace into the social media trenches. Yesterday, the fast food chain issued a press release highlighting its new initiative, and vision for good ol’ Ronald. Ronald McDonald will now be active on the company’s various social media accounts, and will interact directly with fans and followers using hashtag #RonaldMcDonald. From Global Relationship Officer Dean Barrett: “Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting…
  • Five Ways to Convince Your Boss to Be on Social Media

    Joshua Speers
    24 Apr 2014 | 12:30 pm
    Gone are the days when social media was considered just an outlet for boring social commentary or a way to tell everyone what you had for dinner. Social media management is now a key part of any successful digital marketing platform and most businesses benefit enormously from attaching social media profiles to their organisations. However, some people have yet to come round to the idea of it and here and there the odd boss might be dragging their heels – if yours is one of them then here are five ways to convince them to start the social media journey. 1. This is where your audience is. 91%…
  • Facebook Acquires Fitness Mobile App, Moves

    Mike Stenger
    24 Apr 2014 | 12:28 pm
    Facebook just released its Q1 2014 earnings report yesterday, and today is adding yet another acquisition to the list with Moves, a mobile fitness tracking app. Available on Android and iOS, Moves is capable of automatically detecting if you are running, walking, driving or cycling, and lets you keep an eye on your activity. Since launching in January 2013, the app has been downloaded four million times, and financial terms of the acquisition have not been disclosed. From the Moves Press page: “Since we launched Moves, we’ve been focused on running a simple and clean activity diary that…
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    B2B Marketing Insider

  • The Role of Content In The Future of Marketing [SLIDESHARE]

    Michael Brenner
    23 Apr 2014 | 5:00 am
    2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group (MENG). The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. (Tweet This) Successful brands are becoming publishers and storytellers by creating content that buyers want. (Tweet This) Content marketing is more than a buzzword! It is an imperative for brands. (Tweet This) It is also the hottest trend…
  • The Critical Ingredients Of Effective Demand Generation

    Michael Brenner
    21 Apr 2014 | 6:31 am
    Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx.  Rob knows how to turn marketing investment into marketing ROI. The Critical Ingredients Of Effective Demand Generation The critical ingredient to growing…
  • 29 Signs Your Business Is Not Ready For Content Marketing

    Michael Brenner
    9 Apr 2014 | 5:45 am
    How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?” I try to answer that question regularly on this blog. We talk about culture and brand publishing and I try to point to examples of great content whenever I can. But sometimes, it”s better to define all the signs that you are not…
  • Content Marketing Must Focus On Customer Value

    Michael Brenner
    7 Apr 2014 | 5:00 am
    Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it. According to the report’s author, Ryan Skinner, Content brands are built by becoming reliable sources of valuable content that consumers…
  • The Top 8 Social Networks For Business

    Michael Brenner
    2 Apr 2014 | 5:00 am
    Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be…
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    Insivia Marketing + Web Design

  • 5 Reasons Vimeo Beats YouTube For Your Business

    insivia
    15 Apr 2014 | 9:13 am
    I can already hear the YouTube mob grabbing their pitchforks and lighting their torches, so I’ll start by giving YouTube its deserved praise. There’s no doubt that it is the internet’s go-to big dog of video hosting. It also doesn’t hurt to be backed by a modest little corporation named Google . Over 1 billion unique visitors and 6 billion hours of video watched every month make Youtube the people’s champion. But the defending champ has a top contender by the name of Vimeo gaining quickly on its heels. Founded in 2004 (a year before YouTube) Vimeo hasn’t seen the meteoric rise…
  • How BuzzFeed Landed Me A Job

    insivia
    1 Apr 2014 | 7:46 am
    I’m no visionary, but at some point the thought did cross my mind, “This is an industry filled with people that look at things in an atypical way.” Now, if I wanted to be one of them, how could I prove that I too had the capacity for this? It wasn’t enough to be educated, qualified, or knowledgeable, I had to demonstrate my unique ability to not just think outside the box, but live outside its walls as well. I’d spent months sitting at the library filling out dozens upon dozens of job applications, scouring LinkedIn for open positions, and occasionally being distracted by Buzzfeed.
  • The Never Ending Webpage

    insivia
    24 Mar 2014 | 7:21 am
    Have you noticed anything different about some of the websites you’ve been visiting lately? In particular, have you noticed that the menu bars have been shrinking and the page lengths, growing. I mean really growing. A LOT! In fact some of the most popular websites you go to don’t have page bottoms. I’m serious, go take a look at your Facebook or Twitter feeds and try to find the bottom of the page – can’t do it, can you…it’s practically infinite! Even the pages that eventually end are still pretty long and give you all the information on a single scrolling page. And if…
  • Tell Great Stories!

    insivia
    17 Mar 2014 | 9:55 am
    What’s the one thing that everyone loves? I’ll give you a hint – they’ve been around since the creation of fire, the wheel, and sliced bread. They’re what we occupy ourselves with on a constant basis, sometimes without even realizing it. We are addicted to them, inspired by them, and awed by what they have to offer. They are the backbone of a multi-billion dollar industry, yet they don’t cost a penny to create. What are they? They’re stories. Shared since the dawn of man – from cave drawings, to renaissance paintings, to digital screens; from stories you…
  • An Exciting Announcement from Andy & Insivia!

    insivia
    6 Mar 2014 | 8:34 am
    Come join us March 28th to get the first look at Insivia’s new PlanBold Marketing Software and receive a free 6 month subscription! Register for the Demo
 
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    Value Acceleration

  • The Channel Is NOT Your Customer

    valueacceleration
    24 Apr 2014 | 7:54 am
    Most CPG companies call the channel (retailers) their customers, and the end-customer is referred to as the consumer. Nice way to differentiate the two, but it’s created a generation of marketers that are customer-focused and consumer illiterate. In truth, most big retailers know more about consumers than do many CPG marketers and thus the retailer not only has bargaining power due to their size, but knowledge power because the CPG marketer knows too little about the consumer, due to their “customer-centric” focus. This was brought home again in an article in Advertising Age…
  • Make More Money By Selling What They Are Buying

    valueacceleration
    22 Apr 2014 | 7:29 am
    Last week I posted about the difference between focusing on what you sell and what the customer is buying using the Stradivarius violin as an example. A new/old example came up again this week: Corona Beer. Bloomberg News, in an April 16th article, noted that Constellation Brands is making lots of money selling a beer that is considered “…one of the worst Mexican beers.” It’s described by some as having “…faded aromas of sulphur, faint skunk, mild cooked veggies.” And yet it sells. I noted this phenomenon in my book, It’s Not Rocket Science: Using…
  • What You Sell Is Not What They Are Buying

    valueacceleration
    17 Apr 2014 | 7:02 am
    Why would people pay more for something that is provably the same as another thing that is less expensive? Two pairs of jeans can come off the same production line, one gets a “private label” and the other a “designer label,” and people will pay more for the designer labeled product. Clearly they value the label and the cachet they perceive it imparts. Why else would you wear the label on the outside anyway? However, that strategy is not universally true. Many years back General Motors was “found out” for building virtually identical cars and putting different brands on them. This…
  • Brand Extension Rejected

    valueacceleration
    15 Apr 2014 | 7:19 am
    Yum Brands is testing a concept called Super Chix in Texas. The short version is that it’s a premium chicken sandwich, fast food store. It also borrows from In-N-Out by having a very limited menu, but it’s chicken not hamburgers. The target seems to be Chick-fil-A. A difference, besides the limited menu and possibly taste, is that while Chick-fil-A claims to have invented the chicken sandwich (not the chicken, just the sandwich), Super Chix claims this is the last true chicken sandwich. Will the concept be successful? I don’t know, as it’s too soon to tell, and I have…
  • Back to the Future Redux

    valueacceleration
    10 Apr 2014 | 6:26 am
    In October of 2009 I posted about the revival of so-called 1-1 or personalized marketing, and my suggestion that it was not really “new.” And I don’t mean just because Peppers and Rogers published The One on One Future back in 1993. However, while the promise of personalized marketing has not been fulfilled, it continues to be the “future.” (Reminds me of an expression we had in the semiconductor industry, that Gallium Arsenide was the technology of the future and always would be. Of course with the advent of LEDs, the material did finally have its day, but I…
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    ViperChill

  • How to Build a Billion Dollar SEO Empire

    Glen
    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
  • Dr. Houzz Reveals a Widget-Flawed Google Algorithm

    Glen
    7 Apr 2014 | 10:28 pm
    On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because…
  • $100,000 in One Week, a Viral Nova Follow-Up

    Glen
    17 Feb 2014 | 7:35 am
    It’s very rare for me to do a follow-up post on any subject, let alone in such a short timeframe, but my recent post on Viral Nova caused quite a fuss. Pageviews wise, it was the most popular I’ve published this year but more surprising was how many emails and comments the topic received. Many of them were to let me know about the Facebook click fraud video that’s gone viral and the articles from both Business Insider and Bloomberg on Upworthy losing Facebook traffic . I hope to dispel their claims and more in this follow-up post. After all, you did ask for it. Thank you to…
  • Time Sensitive: How to Reach 100,000,000 Unique Visitors in Just 6 Months

    Glen
    10 Feb 2014 | 5:20 am
    It’s so easy to think that all of the best ideas have already been thought of, but then each year something else comes along that makes you go “why didn’t I think of that?” Whether it’s Pinterest, Snapchat or even Flappy Bird, it’s amazing that new ways to communicate and play are still being “invented”. One such example that I want to share with you today is simply about giving crack to Facebook users and becoming rich because of it. Not actual crack, of course, but crack in the form of content that they just have to share with their friends on…
  • Warning: Reading May Cause Your Hat to Fall Off

    Glen
    5 Feb 2014 | 10:35 pm
    Perceptual vigilance is a term used to describe what happens when you keep noticing the same things over and over again. For example, you may have just purchased a new car and you start to see that car all over the place. It’s almost like the entire city purchased it. Recently, the thing that I seem to be noticing more and more is people discussing which SEO tactics are Whitehat, which are Blackhat and even those which are Greyhat. Because many of the discussions tend to be around tactics like networks – which I covered recently – I wanted to share my thoughts on the topic.
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    IttyBiz

  • Should I Worry About Unsubscribes? (Naomi’s Answer)

    Naomi Dunford
    23 Apr 2014 | 9:25 am
    Some context for the folks at home: The person emailing this question is taking Let’s Fix Your Business. There’s a whole lotta backstory of what happened before she asked this question, and a whole lotta stuff that happened after she asked this question. But for now, we’re going to take it as a little vignette, a slice of the life of an evolving ittybiz owner. The writer is, at the time of the letter, on the cusp of making SIGNIFICANT changes to the content she’s sending to her email list. It would not be unreasonable to assume a number of her subscribers are going to…
  • Why People Still Suck, No Matter How Hard They “Try”

    Naomi Dunford
    17 Apr 2014 | 7:52 am
    If you are following the rules of the Internet Marketing Cool Kid, you have doubtless read Malcolm Gladwell’s Outliers. Alternatively, you have purchased Malcolm Gladwell’s Outliers, and have read enough blog posts and articles about the anecdotes therein that you feel you may as well have read it, even if you have not. For those of you who have not read the book or the anecdotes from other people who have read the book, I’ll give you a brief executive summary: Some people are freakishly good. Now that your executive summary is out of the way, I’ll expand. Some people…
  • Should You Take The Money? (Dave’s Answer)

    Naomi Dunford
    16 Apr 2014 | 10:05 am
    Welcome to part two!  Yesterday, Naomi answered a question from a student taking the Emergency Turnaround Clinic.  Today, Dave gives his answer to the same question. “Hi Ninjas, I’m just a few days in and the Emergency Turnaround Clinic is already working. It’s only Thursday morning of the first week, and I am already feeling a shift. I took a leap of faith and decided to follow in your footsteps with pay what you can. So, Monday, I slapped up a post offering my creativity consulting services for whatever people can afford through the end of April. I also decided to offer…
  • Should You Take The Money? (Naomi’s Answer)

    Naomi Dunford
    15 Apr 2014 | 12:10 am
    “Hi Ninjas, I’m just a few days in and the Emergency Turnaround Clinic is already working. It’s only Thursday morning of the first week, and I am already feeling a shift. I took a leap of faith and decided to follow in your footsteps with pay what you can. So, Monday, I slapped up a post offering my creativity consulting services for whatever people can afford through the end of April. I also decided to offer a giveaway for three free sessions, winners drawn at random, for anyone who shared the post on social media and left a comment. And… crickets. So I asked several…
  • How To Incentivize Something That’s Hard To Incentivize

    Naomi Dunford
    10 Apr 2014 | 9:27 am
    File this one in the “When six students ask the same question in the same month, it’s probably a good idea to write a post about the answer” department. So, let’s talk about incentivization, which my spell check tells me isn’t a word, but is a hell of a lot more elegant than “sweetening the pot so more people will buy the stuff you’re shilling”. Some products are ridiculously easy to incentivize. Digital products tend to be the stock example. Giving a 25% price cut on a digital download is generally straightforward, because there’s nothing physical going out that’s going…
 
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    The Online Community Guide

  • Two Approaches To Improving Your Community's Registration Form

    Richard Millington
    22 Apr 2014 | 11:30 pm
    We can split conversion theory into two schools of thought. 1) Quick and light. 2) Slow and heavy. These two approaches are personified by two examples below. Quick and light Traditionally, the best registration forms look like this: This is great for three reasons: 1) It tells you how long it will take "only 30 seconds!".  2) It only asks for the essential information (birthday is relevant due to student focus).  3) It lets you slide to join (not confirm via e-mail).  There is no confusion here. It's quick and simple.  Watch Jack Wallington's talk…
  • Stop Buzzfeeding Your Community

    Richard Millington
    21 Apr 2014 | 11:30 pm
    We advise our clients not to begin Buzzfeeding their community.  Yes, you can create more content like Buzzfeed. You can create more top 10 27 lists, more shocking headlines, more What Games of Thrones Character Are You? quizzes, and more photo round-ups of topical events. This will attract a lot of people to visit. Some will participate.  But can you imagine these discussions leading to a real sense of community? Can you imagine real value exchange taking place here? Can you imagine people resolving their problems here?  I doubt it. The community becomes a place…
  • How Technology Helps And Hurts Communities

    Richard Millington
    20 Apr 2014 | 11:30 pm
    Technology both helps and hinders community. It helps in the following ways: 1) Accessibility. Technology allows everyone in the world to participate. You don't have to be in the same room. You don't have to wait for a pause in the discussion to participate. You don't have to be extroverted to jump in. You can join in the specific discussions you like. You can ask the difficult questions you couldn't ask in person.  2) Longevity. Community activities are (usually) stored indefinitely. They create a body of knowledge. They create a sum of previous stories and shared…
  • Showing Pictures Of Members Does Not Increase Conversion Rates

    Richard Millington
    17 Apr 2014 | 11:30 pm
    Lots of communities include a box like this: Unless you know who these members are, I don't think a box like this helps. In fact, less than half of the pictures are identifiable as real people.  You can safely remove these boxes. They take up space and add nothing to the community. Nobody visits a community, sees a bunch of unfamiliar faces, and decides to sign up.  If newcomers are likely to know existing members (for example, their Facebook friends), then this might make a difference. Otherwise, just remove it.  Far better to use this space to showcase just one member,…
  • Two Clever Post-Event Discussions

    Richard Millington
    16 Apr 2014 | 11:30 pm
    "Who did you meet?" "Who impressed you?" These are two very clever post-event questions.  They encourage members to think about who they met at their community and establish online connections. Those mentioned usually add/follow each other in the community.  They also allow members to praise one another. Everyone is going to read the discussion to see if they were mentioned. Everyone wants to participate in the discussion to build connections.  Even without events, you can adapt the discussions to: "Who in the community have you met in person?"…
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    About Leads

  • About Leads: UNDER CONSTRUCTION

    Sylvia Rosen
    22 Apr 2014 | 5:16 am
    Please excuse our blog’s appearance. As you might have noticed, our site recently got a full redesign. And now, it’s time for our blog to have a *fresh* new look. As we work on it, images, links and other aspects of the blog may not work properly. But don’t you worry! We’ll have the blog up and working soon.   Thanks for your patience!   The post About Leads: UNDER CONSTRUCTION appeared first on About Leads.
  • Come see us at LeadsCon in Las Vegas!

    Jeff Gordon
    3 Mar 2014 | 7:43 am
    We’re excited to announce that we’ll once again be exhibiting at LeadsCon, March 25-26, 2014 in Las Vegas. LeadsCon is the definitive lead generation conference and every year it brings together great companies, great people and great sessions. Come see us in booth 417 Whether you’re an existing client, a prospective client or just want to meet us, we’d love to see you on the exhibit floor. Learn more about our suite of lead generation programs and speak with members of our team. We’re located in booth 417 on both Tuesday March 25th and Wednesday March 26th. Sign…
  • Establishing Guidelines for a Content Audit

    Dylan Mazeika
    14 Feb 2014 | 4:57 am
    A major concern for online marketers in 2014 is to ensure that your site is offering information that is unique on a site level – and hopefully on the web as well. *Queue* —  the CONTENT AUDIT. A content audit is defined by Kristina Halvorson and Melissa Rach as “An accounting of all currently published web content.” It’s a crucial step in making sure your site is offering useful and up-to-date information for users. In an industry where the best strategy was once to target every keyword you wanted to rank for with its own piece of content, this is a game-changer. With…
  • 26 Miles to Your Sales Goal

    Sylvia Rosen
    11 Feb 2014 | 6:36 am
    How running a marathon and a successful career in sales may have more in common than you think. A guest post by Pat O’Leary from BuyerZone’s Regional Sales team Check out Pat’s marathon donation page here. A few months ago I sent out an application that, if accepted, would allow me to accomplish a personal goal I have wanted to undertake since I was a kid: running the Boston Marathon. I ultimately made the decision to run the 2014 Boston Marathon as an official and registered runner when our city was sent into lockdown following the events of last year’s marathon, a…
  • A Good B2B Reputation Starts with Your Customer Care Team

    Sylvia Rosen
    30 Jan 2014 | 8:39 am
    It can be extremely difficult to provide excellent Customer Service to your B2B customers. However, it’s also extremely important that you do. According to Diane Gordon, Senior Vice President of Customer Care for Brainshark, customer service is especially important in B2B because, “the customer has invested a lot of time and money in the product and their expectations are higher.” Fortunately, Sean Tuohy and Shana Reed from BuyerZone’s Customer Care team have offered a few important tips that will help your team provide the best service to your customers while also…
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    Personal Branding TV

  • Commercial Break: HoneyMaid – This is Wholesome

    Regina
    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    reachproducer
    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
  • Mike Maddock Interview – Reach Personal Branding Interview Series

    reachproducer
    1 Mar 2014 | 10:14 am
    Free the Idea Monkey: How to make big ideas happen Click the microphone to download the audio replay >>> Is your company at risk of getting “napstered”? Are you at risk of getting “napstered”? Your personal brand may be the only thing that can save you! Blockbuster knows all too well what it means to get napstered. As an established company, Blockbuster railed against new technology because they were stubborn and afraid of change. New technology gave startups an opportunity to increase market share and eventually put Blockbuster out of business. People can get napstered too!
  • Greg S. Reid Interview – Reach Personal Branding Interview Series

    reachproducer
    17 Feb 2014 | 1:58 pm
    Stickability: The Power of Perseverance Click the microphone to download the audio file >>> Winston Churchill likely said it best when he enthusiastically addressed the boys at Harrow School in 1941. “Never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.” When applied to your business or career, what is your enemy? What force is keeping you from accomplishing your goals? What is causing you to give in and give up on your dreams of…
  • Brand Byte #1: Brand Vocabulary

    Regina
    23 Jan 2014 | 8:55 pm
    Get some quick tips on the power of being conscious of your brand vocabulary in creating branded customer experiences and employee culture. Bio: Suzanne is founder and Principal of The Brand Ascension Group and co-pioneer of the Brand DNA Methodology; a step-by-step brand-defining and positioning process for business owners and their employees. Her newest ground-breaking product is “Ignite Your Personal Brand Presence,” designed for the solo-preneur, executives, management and any who want to become more self-actualized to live their potential. Suzanne is a consultant, speaker,…
 
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    newInternetOrder.com

  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
  • Here’s a Handy Roadmap for Anyone Scared of WordPress

    Karol K.
    18 Feb 2014 | 11:49 am
    Let’s not fool ourselves here … WordPress is a complicated thing. And no matter what most tutorials on the web try to say, getting a good grasp on it does take some time indeed. Besides, if it hadn’t been complicated, I wouldn’t have been asked to write a whole book on how to work with it. So what I want to show you today is a slightly different approach to WordPress. Instead of being all technical, I will focus just on the part that an actual online business owner would care about. My guess is that you don’t care that much about code, or streamlined processes,…
  • Have You Seen the Manifesto? And Why Online Business Advice for Normal People Is So Scarce on the Web

    Karol K.
    7 Feb 2014 | 12:10 pm
    Something got me thinking the other day. The thing is, have you noticed how difficult it is to find simple and short advice on the web these days? I mean, wherever you look, all you see are “ultimate guides” for this or that. And although I love in-depth advice as much as the next guy, it’s becoming really hard to keep up with the online world.   For instance, here’s the most recent guide by Neil Patel – the guide to building your blog audience. Want to take a guess at how many words it is? 30,000 You know … the casual number of 30,000 words. I bet…
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    Responsive Blog

  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
  • Link Building –Dead or Alive!

    Munaz Anjum
    30 Jan 2014 | 3:49 am
    The recent news of Google taking down yet another link network like Buzzea has drawn my attention to write this post, though after a couple of months. Matt Cutts, Google’s head of search spam, time and again, releases videos warning a no notorious practice of link building either via guest postings or directory submissions. While such advice is not new, the reality is different. There is a gap between a 'do follow' and a 'no follow' advice!  Image Courtesy: 3quarksdailyAudience Reaction Matters -Frankly speaking, I’m not a big fan of such link building…
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    BlogNotions - Marketers

  • Can You ‘Make’ Your Content Go Viral?

    Francisco Perez
    23 Apr 2014 | 7:43 am
    For many bloggers and content marketers, going viral is the ultimate goal. There is so much content out there competing for attention, it’s easy for yours to get lost in the crowd—and viral content is the best way to reach a lot of people, quickly. Of course, you can’t choose what content will go viral. Factors such as timing and crowd appeal are largely out of your control, and there are indefinable elements that contribute to the virality of a message. If it were possible to “make” something viral, everyone would do it. But you can give your content the best…
  • Content Marketing Europe: Thoughts, a Conference and a Quest for Cases

    J-P De Clerck
    21 Apr 2014 | 3:36 am
    When covering the state of content marketing in Europe in several posts, one thing struck us: despite many surveys it’s highly unclear how content marketing is used across different European countries.  Recently, some data were published about content marketing in Belgium and there have been surveys in countries such as The Netherlands but most of [...] The post Content Marketing Europe: Thoughts, a Conference and a Quest for Cases appeared first on Content Marketing Experience.
  • Google+ +Post Ads, SEO Myths, Internet Lies, Speedlink 16:2014

    Francisco Perez
    19 Apr 2014 | 5:39 am
    Hi everyone! Hope you all had a great and productive week. One of the most noteworthy news this week I believe is that of the Google+ +Post ads. In case you are wondering what that is, the short version is as follows… …an ingenious advertising platform that allows Google+ brands pages to pay to push their G+ content posts into Google’s Display Advertising spaces on millions of websites… What’s unique about that? Here´s what +Mark Traphagen says.. What do you think? Very similar to that of FaceBook´s promoted posts? Have you used it yet? And since…
  • 5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

    Dan McDade
    17 Apr 2014 | 5:12 am
    In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline, which was published by DemandGen Report. In the article I assert: “A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I call ‘inbounditis’) negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick. “The three major symptoms of inbounditis are:
  • How To Manage Multiple WordPress Sites?

    Francisco Perez
    16 Apr 2014 | 1:57 pm
    One of the comments I see quite often from some bloggers (or online entrepreneurs) is that they do not have time to manage multiple sites, as it is already difficult to manage one, let alone several sites. If you are trying to make money online via affiliate marketing or similar, you should know that sometimes, it is recommended to explore and create several niche sites, to maximize your revenue potential. Depending on the niche you have chosen, this will entail in having to create a completely whole new website you have to manage, and consequently more time required. Managing several…
 
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    methodsavvy.com

  • The Meeting You Should Be Having This Week

    Devin Kelley
    24 Apr 2014 | 11:10 am
    Method Savvy works with a number of B2B companies. Most B2B companies struggle to understand the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL).  As with many challenges, this one is best solved over a lunch meeting. This challenge in defining an MQL & SQL occurs for two reasons: First- How each company defines a MQL vs. SQL is different based on a number of factors from sales structure, customer lifecycle, marketing’s role and most importantly the KPI’s and incentives the marketing and sales teams are accountable for reaching. Second- The delta…
  • Dynamic Landing Page Content – Beware

    Shana Simon
    18 Apr 2014 | 8:19 am
    There has been a lot of hype surrounding dynamic keyword matching for paid search advertising for both ads and landing pages. Though this is a popular tool, we urge you to think twice. If not executed to a tee, it can have an unfavorable effect on your quality score, especially for landing pages. Why is quality score important? The simplest explanation is that the worse your Quality Score (or the worse Google judges the quality of your content), the more you pay per click. Having a quality score of 9 or 10 can save you as much as 50% on each click. Dynamic content has been around for a while,…
  • Cliff Notes Version of Top Marketing Automation Platforms

    Shana Simon
    3 Apr 2014 | 7:19 am
    Google “marketing automation vendors”, and you’ll find that the options are endless. Where do you begin to determine which platform is best suited for your business? There are a few all-inclusive reports out there, but although they are incredibly detailed and insightful, most are tl;dr.  Having worked with various marketing automation platforms in the past for clients, we’ve experienced the ins and outs of some of the top dogs. To keep things short & sweet, we’ve provided a cliff notes version of our insights with Marketo, Pardot, Hubspot & Eloqua.      …
  • The Method Savvy Olympics of Awesome

    Shana Simon
    1 Apr 2014 | 12:26 pm
    In celebration of the 2014 Sochi Games, Method Savvy decided to host its own games, right here in Durham, North Carolina on Friday afternoon.   Teams were selected at random: Team A: Grace, Ty, Evan, Meagan & West Team B: Jake, Devin, Gwynne, Jordan & Nout Referee: Shana       Event 1: Trashcan Shotput The morning started off on a competitive foot as the athletes contended in a warm-up Trashcan Shotput challenge, channeling their inner Lebron. Event 2: Spin & Nerf Worn down by the day’s work, the athletes had to regain their strength in the afternoon to…
  • Boring Products Allow Marketers to Do Their Jobs

    Shana Simon
    25 Feb 2014 | 6:49 am
    “He could sell a ketchup popsicle to a woman in white gloves.” – Richard Hayden, Tommy Boy. The product is boring and the market very defined. But isn’t that what makes this feat so interesting? For Tommy Boy’s dad to sell this popsicle to a woman in white gloves, he’d have to 1) find a “woman wearing white gloves”.  And 2) understand what contributes to her popsicle craving. Though this ketchup popsicle is naturally boring, it shows how good Tommy Boy’s dad is at his job – defining a market & understanding what triggers someone’s interest in his product. So why…
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    Resource Nation Small Business Articles & Advice

  • 5 Ways to Streamline Your Email Campaigns for Mobile

    Resource Nation
    22 Apr 2014 | 5:00 am
    Have you seen the latest email research? According to Litmus, 43% of emails are now opened on a mobile device such as a smart-phone or tablet (Tweet This). Some companies report an even higher mobile base, with up to 50 percent and even 65 percent of emails being opened on the go. What’s more, according to Litmus, only 3 percent of readers review a single email in multiple environments. Takeaway Message: You may only get one shot. What’s the implications for small businesses? Optimizing your email campaigns for mobile is no longer merely a nice thing to do – now it’s an…
  • Your Instagram Game Plan: 3 Must-Dos

    Resource Nation
    15 Apr 2014 | 5:01 am
    Two-hundred million users – who doesn’t want a piece of the Instagram pie? And accordingly, you started by posting a photo of Richard, your eager-to-please admin assistant, as he poured coffee at Monday’s all-hands-on-deck meeting. Okay, so it didn’t exactly go viral, and your first foray into Instagram might have been a tad anti-climatic. Don’t get discouraged; that’s what we expect with a hit and miss approach. Instead, try developing a focused and achievable game plan. Keep it simple:  If you implement these 3 strategies and nothing more, you will be ahead…
  • Shopify, PayPal, and New POS Tech Making it Easy to Pay

    Guest Author
    8 Apr 2014 | 5:00 am
    Out of any of the sundry realms in which millennial technologies have changed the rhythms of life on the planet, none has been so turned on its head than the realm of sales. From the way companies brand themselves to innovations in CRM, technology is redefining what we buy by expanding the possibilities of how we can buy it. Nowhere is this shift more evident than in that final and crucial point of sales:  the payment process. By simultaneously making POS more robot-edged and custom-tailored, new tech is making online transactions boom to a $200 billion + piece of pie and streamlining…
  • Facebook Marketing: You’re Doing It All Wrong

    Guest Author
    1 Apr 2014 | 5:00 am
    I’ve been in digital marketing since 2008, four years after Facebook first launched. And despite the significant evolution of marketing – it feels like social media marketing has become a bit stagnant. Countless social media tools have come out since to help us make our efforts more efficient. But unfortunately most of these tools and solutions focus on the ‘internal’ management of social media profiles and communities. Sure, this streamlines the process, but this implies that most small businesses currently have communities large enough to require these robust tools. This does not…
  • Employee Engagement: What Will Your Verse Be?

    Resource Nation
    25 Mar 2014 | 5:07 am
    Look around the office: are your employees emotionally engaged in their work? Are they your loudest advocates and ambassadors outside of the office, when no one’s watching? If your employees are going through the motions, showing up to be seen and counted, then it’s a fair bet they are not engaged. And I’d wager, further, that their apathy is a drag, a costly drag, on your enterprise.  Actively disengaged employees alone cost the U.S. between $450 billion to $550 billion each year in lost productivity, and are more likely than engaged employees to steal from their companies…
 
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    David Horne

  • Ego: The Most Expensive Thing You Own

    David Horne
    27 Mar 2014 | 8:20 pm
    “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small things that could be remedied with a little humility and perspective cost them everything. And all of us have one. […] The post Ego: The Most Expensive Thing You Own appeared first on David Horne.
  • Starting Matters

    David Horne
    13 Mar 2014 | 7:08 pm
    We talk a lot about finishing without giving starting its due credit. Starting matters. A lot. I’m not talking about the world of minimum viable products (MVP) or getting something shipped so you can learn. Those things are good and super important. But the truth is, starting right can save you time, relationships, finances, etc. […] The post Starting Matters appeared first on David Horne.
  • Movie Lessons: Ira Glass Teaches Us To Fight Through The Gap

    David Horne
    5 Feb 2014 | 8:35 pm
    I’ve seen Ira Glass’ YouTube interview on storytelling several times. I was thrilled when I ran across this video clip about the GAP on Vimeo. Here’s the thing. When we set out to do something well, it takes time. There’s this period of testing. Seth Godin calls it the Dip. Other folks may call it […] The post Movie Lessons: Ira Glass Teaches Us To Fight Through The Gap appeared first on David Horne.
  • Lighting Up The Dark

    David Horne
    27 Jan 2014 | 8:52 pm
    A few weeks ago, I alluded to a new project I’m launching soon. A lot of pieces are falling into place, and as we get closer to shipping, the battle against fear grows stronger. I’d like to share with you a picture about fear that I was given recently. I’m not sure what journeys you’ve […] The post Lighting Up The Dark appeared first on David Horne.
  • Motion

    David Horne
    14 Jan 2014 | 12:34 pm
    Trust only motion It’s time to run Let’s give to the chase The past is a notion We need to erase   The post Motion appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • 4 Secrets To Making A Bigger Digital Impact With Experiential Marketing

    Tara Johnson
    24 Apr 2014 | 6:00 am
    Today, what brands do matters even more than what they say. With the help of experiential marketing, brands are able to connect with people in ways that can transform their image, fostering relationships to turn consumers into advocates. Especially during this digital age of virtual communities, it’s no secret that brands rely heavily on social media to interact and engage with consumers. However, due to the overwhelming clutter of online marketing, brands are now challenged to do more than just exist within the social sector. With the average person looking at their phone over 150 times a…
  • 3 UX Predictions for 2014 and Beyond

    Sean Sasso
    17 Apr 2014 | 6:41 am
    User Experience (UX) is changing, and it’s changing fast. With web available everywhere, the only thing that limits our interaction with the vastness of the web is the industry’s ability to give users meaningful and personalized, yet efficient, experiences. Here are my 3 predictions for UX trends in 2014 and beyond that will both help further standardize the web, while making it more applicable to different user types. 1. Options tabs in menus, including font size, left handed layouts and night mode.  Accommodating different types of users with the same content is becoming more…
  • A Guide to Covering Events Live on Social Media: Part Two

    SeanMcCornick
    15 Apr 2014 | 6:30 am
    Last week we put together a checklist to prepare you for covering an event on-site for a client. This week, we’re going to arm you with some tips to make sure the day of the event goes as smoothly as possible. Put on your war paint, it’s game day.   Game Day Tips Arrive at the venue early so you have a lay of the land Nothing’s worse than starting off on the wrong foot. Check in with the client if they’re in attendance It’s good to give them a quick rundown of your game plan because they might have last minute requests. Get comfortable Things are going to be hectic, make sure…
  • A Guide to Covering Events Live on Social Media: Part One

    SeanMcCornick
    10 Apr 2014 | 6:30 am
    Real-time is the name of the game in this digital world of ours. Gone are the days when reporters would attend an event, write about it, then filter it through an editor. Current event coverage has to be done on the spot, or people don’t care. With that said, the Average Joe seems to think that those who cover events for brands or news publications are playing around on their phones, nonchalantly posting whenever they feel like it. Not even close. There’s a lot of preparation that goes into the process, and there are many ways you can cover an event (on-site, remotely) for different…
  • Facebook Organic Reach for Brands is Plummeting – What Should We Do?

    marian.mcmillion
    3 Apr 2014 | 7:03 am
    As Interactive Strategists and Community Managers at a digital agency, we’ve spent thousands of hours creating, strategizing, monitoring and communicating with people to develop and grow communities for brands on Facebook. We’ve recruited new fans, transformed brand likers into brand lovers and persuaded brand admirers to be devoted brand ambassadors. So, when Facebook recently revealed that in the next six months they will slash brands’ organic page reach down to only 1-2%, we needed to devise a plan to reach the fans we so diligently worked to acquire. We sat down as a team to…
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    PropelGrowth

  • Content Marketing Research – Budgets, Trends, Best Practices

    trendspotters@propelgrowth.com (Phil Donaldson)
    14 Apr 2014 | 8:52 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). According to a recent study, North American B2B marketers are getting more effective. Recent content marketing research conducted by Content Marketing Institute (CMI) and Marketing Profs found that 42% of respondents regard their programs as effective, up from 36% in 2013. These numbers do seem encouraging from the surface. However, the study does not explore the criteria by which the respondents rated their effectiveness. Survey Methods CMI and Marketing Profs surveyed 4,397 marketers around the globe,…
  • [Urgent] To Our Blog Subscribers

    trendspotters@propelgrowth.com (Phil Donaldson)
    11 Apr 2014 | 12:16 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A Big “Thank You” First, we’d like to thank you for being a loyal subscriber. We hope that you’ve been receiving value from our blog. Our goal is to provide insight and information that enhances your work day. We’re Changing Our RSS Feed Since the inception of our blog, we’ve been using Google’s Feedburner product to deliver each post to you via RSS (Really Simple Syndication). As we’ve seen the demise of Google Reader last year, it’s only a matter of time before Feedburner fades completely…
  • Does Your Content Marketing Comply With A Code Of Ethics?

    trendspotters@propelgrowth.com (Phil Donaldson)
    7 Apr 2014 | 9:26 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). I recently came across a great post from Contently that discusses their code of ethics. It’s a good idea for marketers to establish and observe a code of ethics for your content in order to build trust with your audience. Here are some suggestions. But I’d love to hear your ideas too. Adhere to Core Values of Honesty, Integrity, Accountability and Responsibility The reason buyers often don’t trust financial technology marketing content is because some vendors “stretch the truth” about the…
  • 5 Rules of Speech-writing Applied to Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    31 Mar 2014 | 10:31 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A recent Lewis PR blog post shares insights from a talk given by Jon Favreau, who was until recently, President Obama’s Director of Speechwriting. He shared 5 rules of speech-writing that I think need to be applied not only to important political speeches, but to every piece of content your marketing department produces. I’ve borrowed my headings below directly from the Lewis PR blog. Quotations below are also from that blog post. 1. “The Story Is More Important Than the Words” Before you start…
  • Constructing an Effective B2B Lead Generation Plan

    trendspotters@propelgrowth.com (Phil Donaldson)
    24 Mar 2014 | 4:13 pm
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Having a healthy number of leads is a crucial part of driving revenue. But often B2B marketers are challenged by determining what constitutes a qualified lead. This is often because they’re unclear about where a given prospect is in the buying cycle. The result? Sales wastes their time contacting people that are not yet ready to buy. To gain greater insight into the lead generation and management process, Salesfusion and Demand Metric conducted a study. The goal was to understand how today’s marketers…
 
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    Pamorama | Social Media Marketing Blog

  • 8 Ways to Get More Pinterest Followers

    Pam Dyer
    6 Apr 2014 | 12:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • 25 Excellent Content Marketing Tools for Your Brand

    Pam Dyer
    23 Mar 2014 | 10:54 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • How to Develop Buyer Personas (Part 1)

    Pam Dyer
    16 Mar 2014 | 2:21 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • Beware of Shady Business Practices

    Pam Dyer
    10 Mar 2014 | 8:04 am
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

    Pam Dyer
    8 Mar 2014 | 3:43 pm
    Pamorama has moved! Update your Reader now. This feed has moved to: http://www.pamorama.net/?feed=rss2 Please update your reader now with this changed subscription address to get my latest blog posts.
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    Diamond Website Conversion » Blog

  • Website Design: Your Business Needs to Look Like a Business

    Marty Diamond
    20 Apr 2014 | 10:30 pm
    The times of GeoCities are behind us, so why are there business sites that look like someone just threw whatever they thought looked good, or just thought the website did the job? It’s admirable to create your own website, but if you have specific intentions, your business needs to look like a business. Your business websites should have essential information up on the home page that answers basic questions like: What is your business about? What are you selling? How can people contact you? Why should people buy from you rather than someone else? Failing to answer these things could be…
  • How Important Is Responsive Design For Website Conversion?

    Marty Diamond
    31 Mar 2014 | 10:41 pm
    Responsive design has changed the game for a lot of website owners. In fact, more people are using smartphones and tablets for surfing and shopping. According to Nielsen, over 70% of smartphone shoppers use a store locator before going out to that store. NPD says that in America alone, over 25 million people are using Coupon apps every month. There are so many mobile stats out there that websites have to conform to the times, and that means seeking a responsive design solution. The problem is that while there are people realizing this and even trying to implement a solution, they are doing it…
  • Better WordPress Search With Relevanssi

    Marty Diamond
    17 Mar 2014 | 4:12 pm
    Let’s face it! WordPress search is not the greatest. Searching for a term doesn’t always bring up the most relevant sources. As a site that offers services in optimizing your site for better conversion, the search within your website is just as important as the results given by the big search engines. We recommend Relevanssi for the task. While we use the premium version of Relevanssi here at Diamond Website Conversion, the free version does a great job. In fact, for those who previously used Search Unleashed (which has been deprecated) and wpSearch, Relevanssi is the plugin is an…
  • An Overview of WordPress SEO by Yoast

    Marty Diamond
    13 Feb 2014 | 1:18 am
    There are a lot of different WordPress plugins just for SEO alone. One of the more popular plugins in WordPress is WordPress SEO by Yoast. It’s really easy to install, but a lot of people don’t really understand the areas, so here’s an overview of WordPress SEO by Yoast. If you get confused, don’t worry, this plugin comes with a cool little tour guide! An Overview of WordPress SEO by Yoast What can WordPress SEO by Yoast do? WordPress SEO allows you to have more control over how your site’s results appears on search engines. This plugin is very robust and…
  • How To Create A Simple Newsletter Campaign With MailChimp

    Marty Diamond
    4 Feb 2014 | 11:25 pm
    Here at Diamond Website Conversion, we use MailChimp for our email campaigns. The great thing about MailChimp is that it is a great service for anyone starting off. The actually have a free account that helps bootstrapping business owners and bloggers build a solid following. In fact, the limit on their free account is for anyone with under 2,000 subscribers and allows you to send out a maximum of 12,000 emails per month. The other convenience with MailChimp is that it integrates with most content management systems like WordPress, and you can even connect it with Facebook. You can even…
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    DR4WARD

  • How Do Your Businesses Benefit From Social Media? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Apr 2014 | 11:04 am
    How Do Your Businesses Benefit From Social Media? #infographic BarCharts Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and …
  • What Is The Tipping Point Of Content Marketing? #b2b #infographic

    Dr. William J. Ward aka DR4WARD
    23 Apr 2014 | 5:13 am
    What Is The Tipping Point Of Content Marketing? #b2b #infographic Bite Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use Twitter and …
  • What Social Channels and Age Groups Have The Most Growth In Consumer Sharing? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Apr 2014 | 5:06 am
    What Social Channels and Age Groups Have The Most Growth In Consumer Sharing? #infographic ShareThis Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
  • How Do You Create Perfect Posts On The Top Social Platforms? #infographic

    Dr. William J. Ward aka DR4WARD
    23 Apr 2014 | 4:56 am
    How Do You Create Perfect Posts On The Top Social Platforms? #infographic Myclever agency Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use…
  • How Can You Use Colors For Your Visual Social Media Strategy? #infographic

    Dr. William J. Ward aka DR4WARD
    19 Apr 2014 | 6:20 am
    How Can You Use Colors For Your Visual Social Media Strategy? #infographic SocialMarketingWriting Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
 
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    Contractor Websites & Social Media For Contractors

  • David vs. Goliath – The Coming Contractor Wars

    Darren
    24 Apr 2014 | 9:59 am
    We all know the power of ranking locally. From pizza shops to barbershops and everything in the middle, including construction companies. All have tried to squeeze their asses onto the 7-pack Google calls Places local listings to feed from the free organic trough.  As I’ve Warned Forever, Relying on Organic is Trouble And Trouble is Coming, and it’s Goliath!  No, there isn’t some one-eyed giant coming to steal your women and eat your cattle, but if you compete against a national company in the form of a franchise or national chain, Google Places just made it A LOT easier to…
  • Educate Your Customers on Social Media? A Guest Post by Randy Patton

    Darren
    22 Apr 2014 | 3:08 am
    Being social on social media is no different then being social at a party. Get to know your friends and followers on ALL social media channels by listening to what they are saying. I see SO many contractors posting “stuff” that has nothing to do with their business and never commenting and engaging with their customers or other fellow contractors. It is very important to be proactive and social on social media, that’s why they call it ”social media” NOT social stuffy! Share things of value! It’s OK to be yourself part of the time, just not all the…
  • The Trouble With Websites

    Darren
    15 Apr 2014 | 3:57 am
    The headline is a bit misleading because I don’t have all that much room. The headline should be, the trouble with websites when you design your own site. Take these tips into consideration if you are responsible for your website design. Click image for a larger view. The Big Problem With Small-Business Sites from MyCaseSD The post The Trouble With Websites appeared first on Contractor Websites & Social Media For Contractors.
  • Another Reason Buying Likes Ruins Your Business

    Darren
    14 Apr 2014 | 6:06 am
    So, by now you know all the reasons you shouldn’t buy likes, its deceptive, its doesn’t generate actual business, it is a waste of money. All are right…and there’s one more.  One day (sooner than later) you may want to advertise on Facebook. Anywhere from a $5 boost to a full-scale ad campaign into the thousands of dollars a month.  I got news for ya… When you buy likes and they come from some far off land, from far off profiles that won’t/don’t matter to your actual real-life marketing efforts, all of your numbers (you track your numbers right?) inside of Facebook…
  • What Color Your Logo is Matters

    Darren
    7 Apr 2014 | 2:45 am
    If you thought you would just whip up a logo and be done with it, you need to know your choice of color matters…in the eyes of your prospects. Below is a visual representation of what colors have traditionally been used by specific industries in their logos and marketing…and why. What do your colors say about you? Click on image to enlarge. The post What Color Your Logo is Matters appeared first on Contractor Websites & Social Media For Contractors.
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    Webolutions

  • Webolutions Launches New Website for NXTLAW

    Amy Martinez
    17 Apr 2014 | 9:34 am
    Client Name: NXTLAW Client Website URL: www.NXTLaw.com Project Type: New Website Creation Client Background: NXTLAW focuses on business law. They can help you start your business, grow your business and transition your business. With extensive business backgrounds, they are uniquely equipped to assist you with all of your business needs. Specific Project Goals & Challenges Create messaging that is true to the NXTLAW brand and way of doing business Create content that is easy for site users and potential clients to understand Organize content in a way that makes it... Read More
  • John Brackney Joins Denver Marketing Agency Webolutions

    admin
    14 Apr 2014 | 7:21 am
    Brackney brings two decades of active service in government including Arapahoe County Commissioner and political engagement at many levels, and unmatched advocacy for the greater Denver business community to the newly-created position.
  • Current Marketing Trends – Brand Focus

    John Vachalek
    8 Apr 2014 | 1:35 pm
    I want to begin this post with a simple challenge. Take a look at your website, your print ads, or your brochures and answer this one question, “Are you pitching a product or service, or are you telling people who you are as an organization?” Let’s explore these subtle differences: Product Focus If the images used in your marketing do not show any sort of human interaction, personal engagement, or convey emotion, your marketing is most likely product or service based. If you do not share statements pertaining to what... Read More
  • Allow Your Email & Social Media Marketing to Work Together

    Carrie Gottschalk
    7 Apr 2014 | 1:47 pm
    Do you have a 2014 social media marketing goal of increasing your Facebook fans or your email list? Now you can combine the two platforms to work together and allow you to reach your goals! One scenario is that you may have a small email list but a large Facebook audience. There are many Facebook tabs and apps that you can install that will work as data captures for your Facebook audience that permit you to import email addresses into your email list. You can do this by offering your... Read More
  • Webolutions Launches Responsive Website for TRACOM Group

    Amy Martinez
    3 Apr 2014 | 8:46 am
    Client Name: TRACOM Group Client Website URL: www.TracomCorp.com Project Type:  New Responsive Website Creation Client Background: TRACOM Group provides “Ah Ha’s” to people as to how and why they act and interact with the world around them the way they do. They do this by teaching people about the core elements of an individual; their behavior, their emotions and their mindset and the impact these elements have on them each and every day. TRACOM Group calls the sum of these core elements Social Intelligence and most people are completely unaware... Read More
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    Marketing and Social Media by us

  • Want to get noticed on LinkedIn? by Lisa Chapman

    Lisa Chapman
    14 Apr 2014 | 1:13 pm
    Killer ways to improve your LinkedIn profile Michael Stelzner has a great gift. The social media marketing tips he shares through his Social Media Examiner newsletter are valuable, concise and easy to apply. That’s why I’m eager to share the wisdom of Debra Eckerling, one of his expert authors. If you want to stand above the crowd on LinkedIn, here’s what you need to do: #1 – Possibly the most important part of your LinkedIn profile, your headline is your hook.It should be memorable with a hint of a tease that makes people want to read more. He gives you a link to 10 examples that…
  • Superb Customer Service by Lisa Chapman

    Lisa Chapman
    26 Mar 2014 | 1:24 pm
    The Secret to a Steady Stream of Referral Business Last week, quite unexpectedly, the dreaded ‘check engine’ light on my new (used) Jaguar popped on. Knowing that I needed to pull over immediately, I found myself on the exit ramp calling AAA. Little did I know that I was in for a real treat that day. My repair shop, Precision Tune Auto on Nolensville Road in Nashville Tennessee, owned by Mike Linehan, was about 12 miles away. But getting the vehicle there was way more important than the $5 per mile (over 5 miles) that AAA charged me. I trust Mike. And for very good reasons. While my…
  • Credit Union Marketing by Lisa Chapman

    Lisa Chapman
    13 Mar 2014 | 11:18 am
    Tips, Tricks and Techniques for Small Budgets At a recent fundraising dinner, I found myself sitting next to the CEO of a credit union. Since I am a marketing and social media consultant, we hit it off and launched into a conversation in earnest. He admitted that he was particularly challenged by the new opportunities in the social media arena. I assured him that most small business owners feel the same way. His marketing is regulated, and so he needs to stay in compliance and didn’t know how to go about it. After a bit of research, I was able to help him out with a few tips from…
  • Fresh Content Ideas by Lisa Chapman

    Lisa Chapman
    25 Feb 2014 | 1:32 pm
    Courtesy of Tipping Point Labs           Follow the 4-1-1 Rule Need fresh content ideas? Who doesn’t? By using the 4-1-1 Rule, you will attract and engage your target audiences, give them value, and come out the winner! The 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. The rule states: “For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.” Why? Because when you lift someone else up by circulating their content (with…
  • Have I Found the Perfect Website Layout? by Lisa Chapman

    Lisa Chapman
    14 Feb 2014 | 9:53 am
    Amie Valpone’s Healthy Apple comes close     Clearly, when it comes to website layout, no one-size-fits-all exists. But some are ‘more perfect’ than others. Here’s one that gets raves for achieving a whole lot in an efficient, very effective way: TheHealthApple.com. Kudos to the designer, Zesty Blog Consulting and the owner, Amie Valpone, for working together on this first-rate website design. They clearly teamed up to express Amie’s passion and business offerings with a design that works behind the scenes, too. Healthy Apple may not be all that you want or need, but I’d…
 
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    Smedio - Business Ideas Worth Sharing

  • 7 Things You Need to Know About the Evolution of Social Media

    Douglas Idugboe
    22 Apr 2014 | 9:09 am
    Share on FacebookShare on TwitterE-mail I’ve always maintained that the true power of social media lies in its dynamism. Year after year, social media has reinvented itself and it will continue to do in the years to come. While social media started off in the form of blogs and wikis, the onus is now on using the optimal mix of various social networks such as Facebook, Twitter, Pinterest and others coupled with email and instant messaging tools. In this post, I emphasize upon seven things that you need to know about the evolution of social media. It’s not anti-email Being an early adopter…
  • Bud Light Does Its Own Version of “World’s Toughest Job”… for Dads

    Douglas Idugboe
    18 Apr 2014 | 1:49 pm
    This was expected. In an attempt to ride on the American Greetings’ “World’s Toughest Job” viral phenomenon, celebrating moms, Budlight has released a spoof version to celebrate dads. The humour is sort of unclear, as I’m still left with a big, ‘WHAT?!’ question mark. Well, here you go! Here’s to those dads that thought, “what about me?” after watching the original “World Toughest Job” interview video. Share on FacebookShare on TwitterE-mail Share on FacebookShare on Twitter Want more stuff like this? Hit the…
  • 7 Blunders that Strangle Online Startups

    Tracy Vides
    17 Apr 2014 | 3:18 pm
    Share on FacebookShare on TwitterE-mail Each morning we wake up to about a hundred new online startups. Some make headlines (and eventually get bought out for $19 Billion) while others potter about for a while before dying an untimely death. In fact, a study carried out by Shikhar Ghosh, Senior Lecturer at Harvard Business School, found that of the over 2000 startup businesses the team studied, nearly 75% ended in failure. With the numbers piled up against you, the last thing you want is for your dream project to become yet another dire statistic. Avoid the dangers of hellfire by simply never…
  • 24 Applicants Wouldn’t Imagine Doing this Job, Until They Found Out Why Billions Are Already Doing It

    Douglas Idugboe
    15 Apr 2014 | 12:02 pm
    This is definitely the World’s most difficult job. This fake “Director of Operations” job was posted by Mullen, a Boston based advertising agency, for a client called, Rehtom Inc. According to Adweek, this ad was posted online and newspapers and garnered 2.7 million impressions. The 24 respondents couldn’t believe the job description. Some of the the applicants described the job as “inhumane”, “almost cruel, sick twisted…”, etc. until they discovered billions are already doing the job for free. Share on FacebookShare on TwitterE-mail Share…
  • What to Tweet When You Don’t Know What to Tweet

    Douglas Idugboe
    13 Apr 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail What to tweet? Many Twitter users experience a Tweeter’s block similar to writers who suffer from a Writer’s Block at some stage or the other in their life. They just don’t know what to tweet about? There are times when it becomes difficult for you as a Twitter user to decide what to tweet about and what isn’t worth tweeting. If you are facing a tweeting dilemma, be rest assured that you are not the only one experiencing it in Tweetosphere. As a Twitter user, your tweets decide the popularity of your business and brand. Just follow these 5…
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    Great B2B Marketing

  • Eyeball Share Leads to Wallet Share

    Jacob Rice
    24 Apr 2014 | 12:10 pm
    One of my favorite bloggers is Paul Castain, who produces excellent content for the Sales Playbook website.  Paul’s column this week, “A Deceptive Post About Cold Callingdiscussed important activities that can either replace or enhance cold calling. Here are a few of the statistics Castain points out: 67% of the buyer’s journey is now done online (SeriusDecisions). This number ranges as high as 80% in some industries. There are now 2.7 billion social networking accounts worldwide and that number is expected to grow to 4.3 billion by 2016 (Radicati Group). YouTube receives over 1…
  • How to Find Elusive B2B Buyers

    Christopher Ryan
    15 Apr 2014 | 9:04 am
    Okay, it’s time for a little honesty. How many of your potential buyers want to hear from you on an unsolicited basis?  How many are glad that you called when they weren’t expecting to hear from you? How many are happy that you keep sending them email after email until they finally click on the “unsubscribe” link and remove themselves from your email list? For that matter, how many would appreciate you showing up at their office without an appointment? The answer to all these questions is the same. Few people appreciate overly aggressive marketers and sales people, and because of…
  • The Pros and Cons of Competitive Marketing

    Christopher Ryan
    1 Apr 2014 | 3:50 pm
    As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. This is a decision that is rich with opportunity but also fraught with peril.  So how do you exploit the opportunity while leaving the peril behind? First, make sure you understand why you want to run the competitive campaign in the first place. To create a winner, you have to be able to identify those who have already purchased from your competitors or are planning to do so. Then you need to reach these individuals and companies with an offer so compelling…
  • Why Your Allies and Actions Are Crucial in B2B Marketing

    Christopher Ryan
    18 Mar 2014 | 2:48 pm
    Tom Peters, noted management guru and author of groundbreaking books like In Search of Excellence and Pursuit of WOW, published some great (and free) content about the importance of allies and action for driving change in business. You can download a copy here. Let’s first talk about the action part of the story. Like me, Peters is a huge proponent of the Ready…Fire…Aim principle. We are living in a business environment where great initiatives start small and are highly iterative. New ventures are started with minimum viable products (MVP) and fast failure is the key. According to…
  • Assumptions are the Enemy of Good B2B Marketing

    Christopher Ryan
    12 Mar 2014 | 1:25 pm
    Human nature causes us to assume that others share our interests, fears and motivations. We tell ourselves: I am an intelligent and logical person – so why shouldn’t others feel and think like me? And if this is the case, I simply have to create promotions that reflect my personal preferences and the orders will flood in. This attitude is reflected in the following types of comments: That offer doesn’t appeal to me. I don’t like that color, so we shouldn’t use it. That marketing media/technique doesn’t work. It worked in the past, so we need to keep doing it. Nobody reads long…
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    Hinge Branding and Marketing Blog

  • Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care

    Sylvia Montgomery
    23 Apr 2014 | 8:31 am
      As a professional services executive, you have a lot on your plate. Between concerning yourself with billing rates, recruitment, retention and overall firm growth, B2B content marketing can struggle to make your list of priorities. You might know it’s important, but you still aren’t quite clear on the purpose.   Take a conversation we recently had with a CEO of a multi-million dollar firm. After mentioning he was pleased with the outcome from our recent work in re-launching the firm’s website and developing a content marketing strategy, he asked, “So, about…
  • How to Become a Visible Expert: A Conversation With Mark Amtower

    Lee Frederiksen
    21 Apr 2014 | 7:34 am
      If you have been following this blog, you are seeing more and more about Visible Experts℠. The Hinge Research Institute, our research unit, has been releasing results from two large studies. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts. In addition, we have been publishing a series of case stories of Visible Experts including Charles Green, Rick Telberg, Robert Lang, Tim Ash, and Andrew Sherman to name just a few.  Never heard of some of them? If you are in their niche, you know who…
  • 3 Strategies to Take LinkedIn to the Next Level

    Stacy Picking
    18 Apr 2014 | 7:30 am
      In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Similarly, this data also shows that professional services firms with the highest growth place the most focus on LinkedIn out of all the major social networks (LinkedIn, Twitter, Facebook, Google+). Many B2B marketers use LinkedIn on a fundamental level. You may have joined a few groups, connected with friends and colleagues, checked who has viewed your profile, recruited professionals for your firm, or even sought out other…
  • What is a Visible Expert?

    Lee Frederiksen
    16 Apr 2014 | 9:19 am
    A Visible Expert℠ is an industry expert that is well-known in the marketplace. Your firm likely has individuals that are well-respected and are the internal experts on your industry. However, they don't provide the same level of impact that a Visible Expert does. In this video, learn more about Visible Experts and the value they provide for your firm's brand. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.       Related StoriesHow to Become a Visible Expert: A Conversation With Mark Amtower3…
  • What Every Managing Partner Needs to Know About Marketing Professional Services

    Lee Frederiksen
    14 Apr 2014 | 6:16 am
      Every day, managing partners are required to make decisions about topics we are not fully informed about.  One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system.  Perhaps the area where these decisions are most common and most fraught with peril is marketing. In most firms, the managing partner does not have an extensive background in marketing. Yet we are called upon to make decisions that will directly impact the growth and profitability of our firms.  A Little Perspective Please In this post,…
 
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    Aaker on Brands

  • Strong Brands, Not Same Brands

    23 Apr 2014 | 12:00 am
    Having the same brand vision in all contexts has enormous advantages in coordinating brand efforts across product categories and markets, scaling brand-building programs and gaining internal clarity for the brand.But the goal should be strong brands everywhere, not the same brand everywhere. Adaptation is often helpful and sometimes necessary.Brands often span products and markets. Some brands face market share differences; look at Volkswagen’s dominance in Germany but not in the UK. Some brands have brand image differentiations, being “premium” in some geographies and “value” in…
  • 3 Ways to Re-frame Your Category (And Win)

    16 Apr 2014 | 12:00 am
    There is way too much emphasis on “my brand is better than your brand” competition. The real payoff comes as a result of shifting positioning the brand to framing the subcategory (or category) and thereby changing the way people perceive, discuss and feel. It changes which brands are relevant.Your goal should be to define what people are buying in such a way that competitor brands are at a disadvantage or are not even considered at all. This route to winning is often the only path to real growth and is a way toward a marketplace niche that will result in enduring leadership, energy and…
  • Is Your Brand Vision Realistic?

    9 Apr 2014 | 12:00 am
    Look for Proof Points and ImperativesWhat does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire employees and partners, adapt to different markets and precipitate a gush of ideas for marketing programs.Creating a brand vision that meets these requirements is a great start to success. However, the brand vision implies a promise to customers and a commitment by the organization. It cannot be an exercise in wishful thinking but, rather,…
  • Personal Branding Lessons from The Haas School of Business

    2 Apr 2014 | 12:00 am
    Perhaps the most important aspect of your professional life is your personal brand. How are you professionally perceived by colleagues and others? Given that your professional image is critical to your success and well-being, why would you not have a personal brand vision and manage toward that vision? In reviewing the Haas School of Business brand vision, I was struck with its potential to be a role model in developing and implementing personal brand vision elements.The Haas School of Business at UC-Berkeley, under the leadership of Dean Rich Lyons, has developed an outstanding brand vision…
  • Is Your Brand a Giver, or a Taker?

    26 Mar 2014 | 12:00 am
    Adam Grant’s book Give and Take suggests that all people take different dominant approaches to their jobs. They are either defined as “givers,” “takers” or “matchers.” Research shows that these different styles can affect performance and satisfaction. I wonder if the same paradigm could be applied to brands, and whether some of the psychologically based research that Adam reports could shed light on the management of firms and brands. Are some brands and the firms they represent “givers?” And if so, under what circumstances is that style of operating likely to result in…
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    Jason Dea - Inside the mind of a kid today...

  • Coffee is for closers! Sales lessons for eCommerce

    Jason Dea
    23 Apr 2014 | 6:24 am
    My latest posthttp://forewardsapp.com/blog/ecommerce-marketing-strategy-alec-baldwin/
  • Supercharge your eCommerce with referrals

    Jason Dea
    17 Apr 2014 | 7:21 am
    For those of you who are interested in this type of thing, I've just written a new whitepaper on referral marketing and how it can improve your e Commerce business over at my other site.Check it out, and let me know what you think
  • Where does the time go?

    Jason Dea
    15 Apr 2014 | 8:13 am
    I pretty much have no time to maintain this blog these days.HOWEVER. There is a very good reason for that.I invite you to check out my latest venture. We're changing the world of referral marketing and in the process hoping to help our eCommerce clients make their referral program,s effortless and effective...www.forewardsapp.comand if you did enjoy my amateur writing it's continuing on... for good or bad here:www.forewardsapp.com/blog
  • Empty your mind... Timeless advice from Bruce Lee

    Jason Dea
    15 Jun 2012 | 7:17 am
  • To upgrade or not to upgrade... the question for RIM

    Jason Dea
    5 Apr 2012 | 6:23 am
    Reading the avalanche of bad news coming out of Waterloo these past few weeks, there seems to be one small positive that most pundits agree on.  When RIM releases their new Blackberry 10 devices later this year, it will be a make or break moment for what was once Canada’s most valuable company.I actually think there is a subtle nuance in that sentiment that some are overlooking.  RIM needs to actually get most if not all of their current 75 million users to actually upgrade to the new devices and platform as soon as possible.That’s the precariously same situation that every…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • How to Stop Cloning Unsuccessful Businesses

    Sydni Craig-Hart
    23 Apr 2014 | 8:35 pm
    “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never have been) two people that are exactly alike. Try matching your fingerprints or dental impressions to anyone who has ever lived. It’s impossible! You are absolutely unique. Your business is absolutely unique. So, why is it that your business looks similar to every other business in your industry? Shouldn’t you stand out from the crowd like a 7-foot tall 3rd grader? How would that help…
  • Engagement Matters 17: How To Become An Engagement Juggernaut

    Wil Hart
    22 Apr 2014 | 4:00 am
    Connecting with the right groups of people is important as an entrepreneur. Who are the people with whom you need to build relationships? They are prospects, clients and referral partners! See how you can become an engagement juggernaut by staying engaged with the groups of people who build your business. The post Engagement Matters 17: How To Become An Engagement Juggernaut appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Engagement Matters 16: Get Massive Exposure for Your Business

    Wil Hart
    15 Apr 2014 | 11:10 am
    Learn how to create massive exposure for your business by using LinkedIn! It is highly possible that hundreds if not thousands of your ideal clients are looking for solutions to their problems in the LinkedIn groups. Now is the time for you to show up and shine as a true solution provider. The post Engagement Matters 16: Get Massive Exposure for Your Business appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • How to Profit From Your Social Media Profiles

    Sydni Craig-Hart
    9 Apr 2014 | 6:55 pm
    There is only ONE reason you should have a presence on social media for your business. That’s right. Just ONE. The reason is – to use the platform to connect with ideal prospects and get them on YOUR mailing list. It doesn’t matter how many fans, followers or connections you have if those "relationships" aren't generating revenue for your business. To get results from the time spend tweeting, updating your Facebook page and posting on LinkedIn, you need to have in place a strategy that converts your connections to email subscribers. Once a social media connection joins your email…
  • Engagement Matters 15: Increase Your Social Media Activity by 120%

    Wil Hart
    8 Apr 2014 | 10:51 am
    Engagement is the key to starting and building long lasting relationships both online and offline. We have been using an outstanding tool that can increase your engagement with your social media contacts by as much as 180%. After you enjoy the video, follow SmartSimpleMarketing on Instagram! The post Engagement Matters 15: Increase Your Social Media Activity by 120% appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
 
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    The LogoSportswear & TeamSportswear Blog

  • Get Your Golf On! Who Are You Rooting For In The 2014 Masters Tournament?

    Ed Gaug
    2 Apr 2014 | 2:24 pm
    The 2014 Masters in Augusta, GA is nearly upon us and we are here to help you prepare for the most prestigious tournament on the PGA schedule. For competitors and fans alike, the Masters bring the current state of golf back to its roots. The Augusta National Golf Course, home of every Masters since 1934, has worked very hard to maintain their traditional values when it comes to the game and keeping many traditions alive. Whether it’s the pimento cheese sandwiches or the honorary green jacket given to every winner, the great history of golf lives on with the current stars of the PGA…
  • How Do I Make The Best Custom Baseball Uniform For This Season?

    Ed Gaug
    25 Mar 2014 | 1:41 pm
    Finding the right look for your baseball team this season doesn’t need to be difficult. With just a few easy tips, we can have your players looking like the pros this year, and then all you have to worry about is winning the game. The first step in finding the right baseball uniform for your team is to determine which look is best for your players. How old are they? What level do you play at? How long is the season? The answers to these questions can make the selection process quite easy. For younger players, think pre-Little League, cotton team t-shirts may be the best option. Add a…
  • 10 Ways to Raise Awareness for Autism

    Sharon La Riviere
    21 Mar 2014 | 5:59 am
    According to the U.S. Centers for Disease Control and Prevention (CDC) Autism affects over 2 million individuals in the U.S. and tens of millions worldwide and has increased over 600 percent in the last two decades. It’s a national public health crisis and a disease that many individuals and family are affected by on a daily basis including one of my dear friends. During the month of April, we promote National Autism Awareness Month, however it’s a cause that needs to be promoted every day. There’s a lot that we can do as individuals and communities to raise awareness and money for…
  • 8 Ways You Can Prevent Work-Zone Accidents & Save A Life

    Sharon La Riviere
    12 Mar 2014 | 1:39 pm
    Did you know that according to The Bureau of Labor Statistics there were 669 fatalities in construction and maintenance work zones during 2012? National Work Zone Awareness Week (NWZAW) will be held April 7th through 11th to bring national attention to motorist and worker safety issues in work zones. The 2014 theme highlights the consequences of speeding through a work zone. By informing drivers and workers of the dangers of speeding and other work zone hazards you can not only can avoid fines and jail time, but you can save a life! What you also might not know is about 80 percent of…
  • How Do I Make A Custom Fan Jersey for March Madness?

    Ed Gaug
    11 Mar 2014 | 11:51 am
    This Sunday begins the best four weeks in college basketball. Sixty Eight of the country’s best basketball teams are pitted against one another where the winner continues on until one team is named this year’s National Champions. Will we see another #8 seed make the Championship game ala Butler University in 2011 or will the #1 seeds run away with it? One thing we know, no matter where your favorite team is ranked, you will be cheering as loud as you can. Whether you are in stands as your team takes the court, at your favorite sports bar or on the couch with some popcorn;…
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    TrinityP3

  • The difference between agency confidence and arrogance in a pitch

    Stephen Benrad
    22 Apr 2014 | 3:51 pm
    This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. The Chemistry Meeting: A day that agencies and advertisers look forward to with much excitement. For the advertiser this is a chance to meet a potential long term partner, experience some fresh thinking and see if the agency really is as impressive as their credentials suggest. For the agency this is a chance to capture the hearts and minds of a potential new client beyond trading…
  • A simple way to check your advertising agency fees

    Darren Woolley
    15 Apr 2014 | 3:15 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise on a regular basis is the advertising agency costs and specifically the rates charged. TrinityP3 has been benchmarking and assessing agency fees and charges for…
  • 10 ways to debunk the digital agency pitch

    Stephan Argent
    13 Apr 2014 | 3:46 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 One of the chief reasons I’m called in to help with an agency search is around digital. While marketer digital ecosystems can be extraordinarily complex, the search process around digital doesn’t have to be. If your potential or upcoming digital search is keeping you awake at night, here are ten pointers to help you debunk some of the confusion and help you get some shut-eye: 1. It’s the same only different As odd as it may…
  • Add your voice to the State of the Media Industry debate

    Darren Woolley
    10 Apr 2014 | 3:35 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. In the past 12 months there have been some very thought-provoking articles published on the State of the Media industry in Australia. Many of these have appeared in Mumbrella and were largely kicked off by a cleverly conceived and well received ‘fictional’ piece by…
  • The media agency rebate debate: Schrodinger’s Cat

    Tom Denford
    8 Apr 2014 | 3:58 pm
    This post is by Tom Denford, Founding Partner of ID Comms - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Are there rebates in the giant U.S. media market? Depending on who you ask, you will likely receive one of two firm responses; “absolutely!” or contritely, “absolutely not!” It’s hard to explain these opposing positions when rebates are widely acknowledged to be part and parcel of the media trading landscape in almost every other country in the world. Better posts than this will lay out the case for each…
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    Circle Research

  • B2B social media – a two horse race?

    Andrew Dalglish
    15 Apr 2014 | 6:39 am
    Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from…
  • How Big Data will shape the researcher of 2020

    Beth Pearson
    28 Mar 2014 | 6:40 am
    A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing.  43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community. The report reveals that marketers feel three skills are critical if they want to become CEOs of the future: Knowledge of customer insight and its applications (71% name as critical skill) Excellent communication skills (69%) In-depth…
  • Big data is big news

    Andrew Dalglish
    21 Mar 2014 | 3:02 am
    Click to read report We’ve all heard the hype.  Big Data is the next revolutionary force in marketing.  By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour. And a new report from dnx based on a survey by Circle Research of some of the UK’s top B2B marketers suggests the hype is fast becoming reality.  Eight in ten marketers already use Big Data (43%) or plan to (40%) in the next three years. Those that have embraced Big Data tell us that it’s fundamentally changing how they view and engage…
  • B2B brands are dead. Long live B2B2C brands!

    David Willan
    25 Feb 2014 | 8:29 am
    I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here).  Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough With the possible exception of Rolls Royce (where the aviation brand probably benefits from the association with the luxury car brand) none of the top 20 brands are exclusively B2B.They’re allpresent in both B2B and B2C and so perhaps should be viewed as B2B2Cbrands.  Even a strongly ‘industrial’ brand like…
  • Branding is bullshit

    Andrew Dalglish
    18 Feb 2014 | 12:08 pm
    “Branding is marketing bullshit. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great Sound familiar? As a marketer you no doubt recognise the value of a strong brand.  77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went so far as to describe branding as critical to their company’s future growth. So you…
 
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    Inbound marketing blog

  • 4 digital marketing trends to watch in 2014

    Ilias Chelidonis
    13 Apr 2014 | 12:35 am
    Although we are already in the second quarter of the year, there is still plenty of time to adjust your marketing strategy and budget on some key trends in 2014. This very good infographic from our friends and partner at Syndacast sums it up. Content marketing will become increasingly important, therefore, if you are still not working on a solid plan, now is the time to do so. You need to view this as a long term investment that will help your business drive actual sales and not a nice to have asset. Content will help you create relationships with customers, build trust and ultimately…
  • 8 ways to use Instagram for business

    Ilias Chelidonis
    8 Apr 2014 | 6:22 pm
    Few of the things I like about Instagram is its simplicity to use as well as its focus on just one thing, images. This can be a great tool for most of businesses these days because it is all about visuals. You do not need to worry about text updates, just grab a great photo and post it. This great infographic by Thesocialtree team, shows 8 ways to use Instagram for business that are practical and easily adopted. All you need to do is take action and start shooting. Over to you, have you used any of these ways and what was your followers’ reaction? No related content found.The post 8 ways to…
  • 29 ways to stay creative

    Ilias Chelidonis
    1 Apr 2014 | 8:41 pm
    This is a very unusual kind of post for Thewebcitizen.com, however, i believe it matches very well with the mentality of staying alert and always willing to learn. I agree with all of the 29 ways to stay creative, however, I find that staying focus and being able to avoid destructions is critical. As a marketer you come across many options and ultimately you need to make a decision, being focused and knowing exactly what you want keeps you alert, determined and most importantly able to spend your free time wisely. I found that my most creative and productive thinking usually takes place on a…
  • 15 inspiring social media quotes

    Ilias Chelidonis
    6 Aug 2013 | 1:52 am
    I love quotes, it is a great way to inspire yourself and realize how powerful sharing knowledge is. You do not need to be a genius to come up with a quote, put your experiences and thoughts in order and let the world know.   I compiled a list of 15 inspiring social media quotes to make up your day, oh yeah, and feel free to share the wealth 15 inspiring social media quotes from Ilias Chelidonis Related content: 101 awesome marketing quotes; A presentation The post 15 inspiring social media quotes appeared first on Inbound marketing blog.
  • 7 must have wordpress plugins for 2013

    Ilias Chelidonis
    18 Jul 2013 | 8:13 pm
    Launching a website or a blog on WordPress is the easiest and best way to venture the online world within few hours. It has evolved from a blog platform to a full scale website CMS, content management system.  One of its critical factors of success is the plugins that allow you to add different types of functions with just a click of a button. To avoid misunderstanding, a plugin adds just a function to your website, the success of it depends entirely on the content you create, plugins will not help you at all if your content sucks. For those who are not aware, although plugins can add more…
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    Inbound Unwound - Marketing Insights

  • Why Your CFO Is Going To Love Email Marketing If It's Part of Inbound Marketing

    Michael Lieberman
    23 Apr 2014 | 7:25 am
    Email marketing tends to get a bad rep. Low open rates, lower click-through rates, increasingly dynamic spam filters and tons of promotional emails make using email marketing much more challenging than it needs to be. However, it’s hard to look past the marketing ROI on this tactic. Most emails cost about one cent to send, and when your email marketing effort is structured properly, the return is amazing. Here are some progressive applications of email marketing as a component of an inbound marketing program. Focus On Customers – Marketing has a tendency to ignore existing customers, but…
  • Facebook and LinkedIn and Google+ ... Oh, My! How To Create A Social Media Marketing Effort That Generates Leads

    Michael Lieberman
    22 Apr 2014 | 11:55 am
    Social media marketing is confusing. There are so many options, so many experts – and they all say something different. On top of that, the social media sites keep changing their formats, packages, advertising options and reporting. As a result, you might feel something like the Cowardly Lion on his way to Oz – with no yellow brick road to lead the way. The good news: It’s not hard to simplify your approach and make sure it generates the results you expect in order to justify your investment in social media marketing. The first and most important aspect of navigating social media…
  • 11 Questions To Ask Your Inbound Marketing Agency Before You Hire Them

    Michael Lieberman
    21 Apr 2014 | 8:19 am
    There are more inbound marketing agencies than ever before, which makes knowing how to pick one for your business even more complicated. Here are 11 inbound marketing agency questions you need to know the answers to before making your final decision. 1. Who is going to be working with me, and what kind of experience does he/she have? This is an important question because you should be very comfortable with the personality, experience, professionalism and background of the person who has day-to-day accountability for your lead generation. If this person is fresh out of college, new…
  • How Long Do I Have To Wait For Inbound Marketing To Generate Leads?

    Michael Lieberman
    18 Apr 2014 | 7:42 am
    Every now and then, I like to dedicate a blog post to the questions we receive from both clients and prospects. This particular question came up during a team meeting regarding a client that is on its third engagement with us and seeing remarkable results. My comment was, “Every client sees amazing results if they stay the course and run the program like we designed it.” The challenge is that many clients become impatient with inbound marketing and bail out on the program before they even get a chance to gain traction and start delivering leads. So the question remains: How long does it…
  • Inbound Marketing's Lead Nurturing Ensures You Never Forget To Follow Up

    Michael Lieberman
    17 Apr 2014 | 7:37 am
    Does the following scenario sound familiar? You go to a trade show, where you and your sales reps get a handful of business cards. When you get back to the office, the cards end up on the rep’s desk. Maybe the rep calls a couple of the people, but most are just forgotten. How about this one? You want your sales team to be more proactive with your prospects, emailing them interesting articles or sharing industry news, and maybe even promoting some of your new blog content or actually inviting prospects to your webinars. How effective are your sales people with that type of follow-up? It’s…
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    Shopper 360

  • Guided Grocery Shopping? Nutritionists, BodyBuilders & YouTube

    admin
    24 Apr 2014 | 12:06 am
    The other day while looking for diet/weight loss wisdom and inspiration on Reddit, I came across a video someone shared of an International Federation of Bodybuilding and Fitness, IFBB, professional demonstrating how he shops at his local grocery store, Ferraro’s Market. His pitch? “Navigate a supermarket with only your wits and a $50 bill, and devise an effective, no-frills strategy to feed a growing bodybuilder for a week.” I need Help Last year, I went shopping for my mother after she had a heart attack and looking for low salt, low sugar, low fat foods that were easy…
  • Retail in Perspective: Eric Auciello, Director of Marketing & Consumer Insights, Green Mountain Coffee Roasters

    admin
    23 Apr 2014 | 12:01 am
    Eric Auciello, the Director of Marketing and Consumer Insights at Green Mountain Coffee Roasters shares some of his own shopping experience, what influences his purchases and offers insights on growing his category: Green Mountain Coffee Roasters (Photo: Wikipedia) Can you share a recent shopping experience that has wowed you? A Best Buy experience was good, where the initial retail floor person simply admitted to what they did not know and actually found one who truly did, answered the question with 3rd party referenced support (what’s contractors like in this example) and it was quick and…
  • Finding a place for Window Shopping in an Online World

    admin
    22 Apr 2014 | 5:30 am
    Notice how its seemingly more difficult to measure the ROI on window displays? For with a humungous proportion of consumers moving to online shopping, its not the retailer glass window but their screen’s window that needs to be more influencing at the point of purchase. Fully documented in my work “Where does Online Shopping leave Glamorous Window Displays?“, here are some thoughts on consumer behavior around shopping seasons in particular. Holiday seasons in particular absorb anywhere from weeks to months of our time as shoppers and consumers, and even more so if we are…
  • Breathing Sales into End-of-Life Products

    Flora Delaney
    21 Apr 2014 | 12:29 am
    Licensing to the Extreme?   For the marketer or retailer facing end-of-life products, the decision to cut inventory and move the product directly to drop ship or special order status seems like the best way to hang onto sales at the end of the “long tail.” (for more see: The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson)  Short of rebranding, there is plenty of life for products that are past their prime and mass customer appeal by teaming up with hot entertainment properties or evergreen brands.  Ever wonder where the idea for Duck Commander Pink…
  • The Retail Perspective: Kathryn Henkens, VP, Private Brands at Petco

    admin
    16 Apr 2014 | 12:46 am
    We’re fascinated by perspectives from inside the retail and shopper community. Recently, we had a chance to get an insighter scoop from Kathryn Henkens, the VP of Private Brands at Petco. Here’s what she told us: I am a BIG fan of both Costco and Trader Joe’s. If these stores ever went out of business, I would be sorely disappointed! Costco has such terrific products- both private brands and branded and always seem to have something new that inspires my husband and me. I always feel like I get great value for the money there and even though we rarely have to return anything,…
 
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    Multichannel Magic by Debra Ellis

  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
  • The Lost Art of Common Courtesy

    Debra Ellis
    24 Jan 2014 | 9:01 am
    Did courtesy disappear with the twentieth century? It may not be gone, but it is certainly not as common as before. Courtesy is polite and considerate behavior or actions. Our world moves at a fast pace with many distractions. Responding to people with gratitude, empathy, and consideration for them takes time and effort. It simply easier to zip through life without slowing down to say, “please”, “thank you”, “how are you?”, and “what may I do to help?” In the social media world, responding to people with gratitude can reap unexpected results. One of my first experiences with…
  • 6 Reasons Your Facebook Postings May Not Get Responses

    Debra Ellis
    21 Jan 2014 | 4:40 am
    The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following algorithm changes. Since then, we’ve tested a variety of strategies to see if the lost exposure could be regained. There were some gains but overall Facebook has become less effective as a marketing platform. Following the drop in reach, the question we received most often is,…
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    DMR

  • Facebook Keeps Growing and We Have All the Latest Stats

    Craig Smith
    23 Apr 2014 | 7:10 pm
    Facebook announced their quarterly earnings today for Q1 2014 and with it came the usual rundown of new revenue and user stats. Among the tidbits that came out in today's release was:Read more →
  • By the Numbers: 8 Amazing Gmail Statistics (April 2014)

    Craig Smith
    23 Apr 2014 | 5:42 pm
    10 years ago, Gmail burst onto the scene and quickly became a formidable challenger to the AOLs, Yahoos and Hotmails of the time. Since then, Google's signature email product has surpassed those competitors and then some, becoming the standard-bearer for ad-supported, consumer email services.Read more →
  • By the Numbers: 19 Amazing WhatsApp Statistics (Updated April 2014)

    Craig Smith
    23 Apr 2014 | 3:26 am
    Here are the most interesting WhatsApp statistics I could dig up. It should give you a snapshot off what exactly Zuck and crew are forking out all that money for.Read more →
  • (April 2014) By the Numbers: 36 Amazing YouTube Statistics

    Craig Smith
    23 Apr 2014 | 3:26 am
    Here is a comprehensive list of all of the YouTube statistics that you need to know. Updated for April 2014.Read more →
  • Facebook’s Nearby Friends Feature and Why You Should Remain Cautious

    Rob Sutter
    22 Apr 2014 | 5:32 am
    It’s understood that, due to the advent of the Internet and social media thereafter, face-to-face communication is a less common endeavor. While it’s easy to become comfortable with something like text messaging, though, sometimes the desire to actually see a friend or family member is stronger than any kind of digital means. Enter Nearby Friends, which is the latest feature integrated by Facebook in order for users to see where their friends are.Read more →
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    Blog - Digital Jungle

  • Scottish Independence: Who is Winning the Online Battle?

    21 Apr 2014 | 6:30 pm
    The Scottish independence referendum will be taking place on the 18 September 2014 where voters will be asked “Should Scotland be an Independent Country?”, requiring a simple “Yes” or “No” answer. The date for the referendum was set in 2012…
  • Are Chinese Tourists ‘Out-Shopping’ the Rest of the World?

    15 Apr 2014 | 7:34 pm
    With an estimated magnitude of around 1.4billion people, making up nearly 20% of the world’s population. It should come as no surprise that Chinese tourists now make up the largest percentage of out-bound travellers worldwide. It is expected that numbers…
  • Digital Jungle Hosts R.I.T. Students

    3 Apr 2014 | 12:39 am
    On a hot Wednesday Beijing morning, Digital Jungle hosted a group of MBA students visiting from the Rochester Institute of Technology’s Saunders College of Business. The group, led by Saunders’ Dr. dt ogilvie, Ph.D., EMBA visited Digital Jungle as part of…
  • WeChat Introduces Self-serve Advertising System for Subscription Accounts

    16 Feb 2014 | 6:16 pm
    It was inivitable that WeChat would want to include a form of advertising revenue into their mix. The Company has introduced Guangdiantong (GDT), a self-service advertising system currently used for Tencent’s some other social properties, to place display ads in…
  • Digital Trends in The Year of the Horse

    28 Jan 2014 | 6:42 pm
    2013 was a year that really evolved the way we market to our Chinese consumers and businesses.  The three areas of marketing evolution and investment that we identified as sigificant were -- Mobile and Content Marketing and Big Data. Here…
 
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    New Media and Marketing

  • How to justify social media marketing for your brand

    richmeyer
    23 Apr 2014 | 11:48 pm
    From what I see the biggest issue around social media marketing is that too many marketers are over promising and can’t prove ROI.  After they allocate resources they then spend a lot of time and money trying to show management why social media marketing is essential for their brand but they often try and convince people who want to know what social media is doing for the bottom line.   Rather than over promising here are, I believe, some ground rules to justify social media marketing for your brand. 1ne: Ensure expectations are in line with reality. Make sure you explain that social…
  • You have 5-10 seconds to communicate your brand messages

    richmeyer
    20 Apr 2014 | 9:46 pm
    Users often leave Web pages in 5-10 seconds, so your web pages need to communicate a  clear value proposition.  As users rush through Web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don’t). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.  This is why you need a professional to write content as well design your landing pages. As a rule of thumb I like to tell clients “you have 5 seconds to tell someone why they should be…
  • Focus on consumers: Boomers-Millennials

    richmeyer
    19 Apr 2014 | 5:35 am
    Nielsen surveyed nearly 28,000 households between March 14, 2013, and May 6, 2013, and another 41,000 households between Nov. 14, 2013, and Jan. 16, 2014.  Overall, rising food prices ranked No. 1 on our list of headwinds, as almost two-thirds of households (64%) said prices were a major factor limiting their spending in mid-2013, and more than half (52%) were still unhappy with prices in January 2014.  In the face of headwinds, consumers responded with pragmatism, saying they made trade-offs or bought less. When it came to coping with headwinds, consumers said they tightened their belts…
  • How much time and effort are being diverted trying to prove ROI ?

    richmeyer
    19 Apr 2014 | 4:09 am
    Does it ever stop  The never ending chase of marketers to prove ROI for everything they do is draining the life out of marketing and wasting time and money.  If marketers spent 50% of the their time on understanding what makes a consumer a customer rather than trying to prove ROI they would be a hell of lot more successful.  It seems, however, that management wants to understand why marketers are spending so much money and that every dollar they spend is driving ROI.  A lot of executives know the cost of everything but the value of nothing. I understand that budgets are tight and company…
  • Customers are more easily disappointed

    richmeyer
    17 Apr 2014 | 5:35 am
    Customers’ behavior and interactions with the brands and businesses they buy from has changed dramatically in the last few years. Their attitudes and expectations have evolved much faster than businesses’ ability to build positive experiences. Despite the fact that companies have access to ever more sophisticated and powerful technologies and solutions to understand their audiences, manage customer experiences and build engagement, customers believe companies have failed to improve their handling of customer relationships in the last three years.  Customers are quicker to judge…
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    RELATIVITY

  • Nike and Apple: How This Brand Collaboration is Changing the Way People Exercise

    bakercreative
    23 Apr 2014 | 10:47 am
    “Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Tips To Keep You Sane During Your Job-Search

    bakercreative
    21 Apr 2014 | 1:29 pm
    Looking for a job can be overwhelming to say the least. Contending with posting resumes, looking through endless job listings … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Do you feel in a constant state of chaos? Tips to rebalance your life.

    bakercreative
    5 Apr 2014 | 9:20 am
    With all of us on the fast track of life often times we fell overwhelmed. The cell phone ringing, email … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • If your business took a selfie, what would people see?

    bakercreative
    2 Apr 2014 | 12:39 pm
    Selfie. This was Oxford Dictionary’s 2013 Word of the Year. The word gained momentum throughout the world as it evolved … Continue reading → [[ This is a conten