Marketing

  • Most Topular Stories

  • 7 key considerations for brand expansion

    Branding Strategy Insider
    Mark Di Somma
    24 Nov 2014 | 12:03 pm
    As marketing teams finalize plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategize for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand and to fulfil.
  • How to Master the Balancing Act Between Web Design and Functionality

    MarketingProfs How-To Articles
    26 Nov 2014 | 7:00 am
    From a website's conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench. Read the full article at MarketingProfs
  • The fear of freedom

    Seth Godin's Blog on marketing, tribes and respect
    Seth Godin
    28 Nov 2014 | 1:49 am
    What will you do next? What can you learn tomorrow? Where will you live, who will you connect with, who will you trust? Are questions better than answers? Maybe it's easier to get a dummies book, a tweet or a checklist than it is to think hard about what's next... It's certainly easier to go shopping. And easier still to buy what everyone else is buying. We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything, but instead, we're paralyzed with fear, a fear so widespread that you might not even notice…
  • A three-step marketing ladder

    Seth Godin's Blog on marketing, tribes and respect
    Seth Godin
    25 Nov 2014 | 2:34 am
    Probably worth reviewing at your next marketing meeting (or every marketing meeting)... There's a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more.  Awareness is sexy You don't need to be known by everyone (or even most people) merely the right ones Awareness probably isn't as much of your problem as you think it is Awareness-seeking is addictive (and easy to measure) Education is the story we tell, the transfer of information and…
  • Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

    Search Engine Journal
    Matt Southern
    27 Nov 2014 | 6:39 pm
    When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]The post Not Happy With Your YouTube URL?
 
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    Neuromarketing

  • Psychology Hacks for Social Media, More – Roger’s Picks

    Roger Dooley
    21 Nov 2014 | 8:38 am
    Your weekend reading list is ready! Just a few must-read items from around the web… My Stuff We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a [...]
  • Revealed: The Best Way to Personalize

    Roger Dooley
    21 Nov 2014 | 5:40 am
    What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name. This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from [...]
  • Giant Conversion Tip List, No-cost CX Boost, More – Roger’s Picks

    Roger Dooley
    14 Nov 2014 | 7:40 am
    My Stuff Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to [...]
  • Build Your Authority, Persuade with Charts, More – Roger’s Picks

    Roger Dooley
    7 Nov 2014 | 9:14 am
    Your weekend reading list! My Stuff It’s not often that you get to ask a legend a question… So, when I spoke with Dr. Robert Cialdini (@RobertCialdini), I popped my burning question… It’s been 30 years since he first published [...]
  • Cialdini Answers: Are Six Principles Still Enough?

    Roger Dooley
    5 Nov 2014 | 7:50 am
    What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. Two [...]
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    Influential Marketing

  • Black Friday And The Rise Of Retail Prostitution

    Rohit
    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
  • Why Facebook’s War On Marketing Is A Good Thing

    Rohit
    18 Nov 2014 | 10:06 am
    Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach Once Again.” Of course they did. One of the biggest issues facing the largest social media platforms today is how to monetize their offerings. Facebook, Instagram, Twitter are all working on a solution to this same challenge, and it has marketers justifiably worried. What will they start charging for? And how will they ransom the data they have collected? The 4 Types Of Media – Paid, Owned, Earned and…
  • Why Brands Should Stop Idolizing Oreo’s Social Media Strategy

    Rohit
    30 Oct 2014 | 9:26 am
    Today is great timing for a Halloween promotion. Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween. If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab. After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video? It is quirky and fun in a way that most of us have come to expect from Oreo’s ever…
  • How To Be More Influential

    Rohit
    16 Oct 2014 | 8:24 am
    A leader is someone you can follow without feeling like a follower. There was a time when I spent almost every part of my day studying leadership. Before I found my passion in marketing, I used to explore what it took to be a great leader by constantly reading expected and unexpected sources on the subject. Along the path to getting a Masters degree in English more than a decade ago, I wrote a paper about the evolution of leadership in Shakespeare’s Henry V. Later, I compared lessons from the philosophy of Machiavelli to the forgotten brilliance of former Avis Chairman Robert Townsend.
  • The One Thing Every Brand Needs To Build Trust

    Rohit
    9 Oct 2014 | 5:29 pm
    Despite what advertising tells you, supermodels don’t generally eat mile-high bacon burgers. Yet this is exactly the type of fabricated reality we have come to expect from marketing. Often celebrities are hired as spokespeople for products they would clearly never use in real life. Actors in stock photos portray overly airbrushed people faking handshakes while billboards proclaim out of touch messages like “Hotness comes in all shapes and sizes” … as long as that size happens to be less than a size 2. It is no wonder brands and advertising continually rate dramatically…
 
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    Marketing Apocalypse

  • The Worst Business Strategy Imaginable: My First-Hand Account

    Mike
    19 Nov 2014 | 12:22 pm
    Quick Note: If you are in a rush you can skip the back story and jump down to the headline that says, “Let’s talk about their strategy…” A Little Backstory A long time ago here on planet Earth, people didn’t have much of a say in what they read, watched, or listened to. This limitation meant that businesses could force feed consumers whatever messages they thought would sell. Terrible copy was used, tack ads were designed and fear-based selling was at an all-time high. Then a man named Abraham Maslow came along and told us that, (my summary) positive emotions like…
  • The Beginner’s Guide To Web Culture

    Mike
    12 Jul 2014 | 11:07 am
    Why You Need To Understand Web Culture It’s obvious that people behave differently online than they do offline. There’s a million different reasons for why that is, but those reasons aren’t really going to help you improve your marketing, branding, or growth efforts. The only question you should be asking is, “How do I leverage web culture?”, because culture is a very powerful marketing tool and because we’re really just getting started with online marketing. As with any other tool you use, you need to understand it before you can really use it to…
  • Earning Brand Addicts: A Cautionary Guide

    Mike
    28 Apr 2014 | 6:42 am
    A Warning For New Businesses Customer loyalty is one of the most sought after assets in business, and rightfully so. Repeat business is essential when it comes to growing your brand and expanding your offer. Successful businesses have learned over time that loyalty comes running a good business, but what happens when brands try to build loyalty before they really build a worthy business? Because everything in business moves quickly, we’re seeing this happen more and more. Startup companies are putting just as much thought into customer acquisition and retention as they are into their…
  • Update on The Book! Yes, It’s Happening

    Mike
    8 Nov 2013 | 8:19 am
    This is for anyone who was wondering what happened here and if this book is still going to happen. Short Answer: YES! I’ve had several big life events that slowed things down on my end but we’ve been able to pick up the pace recently and now have almost 100% of the contributing chapters through editing. Once I have all that information in front of me I’ll be working with our lovely editor Jeremy to fill in all the gaps between what I have written, what I had mapped out and what we got back from everyone. We’re doing it this because I wanted to get the unfiltered…
  • Social Media Customer Service Done Right

    Mike
    3 Aug 2013 | 9:48 am
    A few weeks back I had a bad experience with Free Conference Call’s ‘customer service’ team via Twitter. It wasn’t a huge deal, but it was enough to warrant this post. I don’t usually like to be a complainer, but if there’s a marketing lesson to be learned I’m not above it. More recently I had a really great experience, compliments of Warby Parker. Let’s start with this… I broke my glasses. They were functional enough to sit on my face for a while but I knew I was going to need a new pair. I saw some of the really cool Instagram videos…
 
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    AdPulp

  • VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt

    David Burn
    21 Nov 2014 | 11:00 am
    Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […] The post VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt appeared first on AdPulp.
  • Does Your Facebook Group Encourage And Support Real Life Interactions?

    David Burn
    20 Nov 2014 | 9:18 am
    The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […] The post Does Your Facebook Group Encourage And Support Real Life Interactions? appeared first on AdPulp.
  • Portland’s Direct Response Agencies Are In The Money

    David Burn
    19 Nov 2014 | 6:37 pm
    Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […] The post Portland’s Direct Response Agencies Are In The Money appeared first on AdPulp.
  • New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

    David Burn
    13 Nov 2014 | 8:56 am
    Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […] The post New Feature Film from Red Bull Media House (One of 600 Pieces of Content) appeared first on AdPulp.
  • New Books: Hooked and Targeted

    Dan Goldgeier
    11 Nov 2014 | 10:46 am
    In Hooked: How to Build Habit-Forming Products, Nir Eyal lays out a four-step process called the Hook Model for creating the types of products and services that keep people coming back for more. Although many of the examples he uses are online-oriented (Yelp, Twitter, The Bible App), there are plenty of lessons here for folks […] The post New Books: Hooked and Targeted appeared first on AdPulp.
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    Adeevee.com your daily feed

  • 3M Sealing Tape: Door, Window

    27 Nov 2014 | 1:12 pm
    Outdoor, Print3MIn the fall / Winter 2014 season, we proposed the following print ads to present the “cold isolator” benefits in a direct – simple way; to protect and keep the household temperature, economizing and making efficient use of the heating equipment.Advertising Agency:Proximity, Santiago, ChileCreative Director:Ferju Cuevas, Marcelo Con, Sambuka HenríquezArt Director:Sambuka HenríquezCopywriter:Ferju CuevasIllustrator:Sambuka Henríquez
  • Colombo Shirt Store Black Friday Offers: Flying Collection by Colombo

    27 Nov 2014 | 11:11 am
    Outdoor, Film, PromoColombo Shirt StoreIn an area where businessmen don't have time to leave the office, Camisaria Colombo - a famous Brazilian shirt store - decided to give them a little help by taking its Black Friday's offers to them. Drones flew over Sao Paulo main business district, turning the façades of the buildings into a giant shop windows.Advertising Agency:Salles Chemistri, São Paulo, BrazilCreative Director:Luis Felipe Figueiredo; Antonio CorreaArt Director:Germano Webber; Marcelo FerreiraCopywriter:Cadu VigiliaProduction Company:Miolos Fritos
  • Jump Comunicação Public Awareness: #NotAnimals

    27 Nov 2014 | 5:33 am
    OnlineJump Comunicação25th november is the International Day for the Elimination of Violence against Women. This campaign #NotAnimals was created for our advertising agency, Jump.Advertising Agency:Jump Comunicaão, Maringá, BrazilCreative Director:Mauricio Borges, Leandro CorreiaArt Director:Bruno GazzoniCopywriter:Filipe OliveiraPlanner:Gustavo Ferelli
  • Viagra: Old Car, New Engine

    26 Nov 2014 | 12:22 pm
    PrintViagraAdvertising School:Brother Ad School, Santo Domingo, Dominican RepublicCreative Director:Freddy Montero Galva, Lissette GuzmanArt Director:Freddy Montero GalvaCopywriter:Lissette GuzmanAdditional Credits:Joan Bueno, Alejandro Capellán
  • Alka-Seltzer: Cow, Pig, Chicken

    26 Nov 2014 | 10:16 am
    PrintAlka SeltzerAdvertising School:Brother Ad School, Santo Domingo, Dominican RepublicCreative Director:Freddy Montero Galva, Lissette Guzman, Paola GarcesArt Director:Freddy Montero GalvaCopywriter:Lissette GuzmanAdditional Credits:Joan Bueno, Alejandro Capellán
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    Evangelist Marketing Institute

  • Even When You’re Busy…

    Alex Goldfayn
    24 Nov 2014 | 4:06 pm
    Even when you have meetings all day… Even when you’re at a trade show… Even when you’re on the road, calling on one customer after another… Even when you’re on long, highly-productive conference calls (ha!)… …Take one communication action per day, and insist that your staff and colleagues each do the same. In 15 minutes or less (but often in 90 seconds), you can tell somebody who can buy from you about how they’d improve if they do so. Send an email. Write a hand-written note. At a trade show, tell a prospect about a customer like them. If…
  • The Positive Work Of Revenue Growth

    Alex Goldfayn
    17 Nov 2014 | 2:23 pm
    I was meeting with a new client last week to introduce our project to the top leadership team. In the room were about a dozen people: presidents, along with a number of heads of sales and customer service departments (my work focuses on changing the thinking and behavior of customer-facing staff). As a part of his opening remarks, my client, a co-owner of the company, said “more than anything, this work is positive.” Indeed, almost all of us lose sight of the enormous positive impact of our work. We improve lives and companies, but we spend our days responding to customer…
  • Boldness

    Alex Goldfayn
    10 Nov 2014 | 1:40 pm
    Most people spend their work days putting out fires, which, by definition, is reactive effort. It also tends to be the work of dealing with unhappy customers — who are complaining about an incorrect order, a delayed delivery, or simply demanding to have your product or service yesterday. When we spend our days, and years, this way, we begin to believe all of our customers are unhappy. This could not be farther from the truth. Think about your customers: most them have been with you for years. Decades maybe. They stay with you, because they are happy with you. If I were to ask your…
  • Testimonial Paranoia

    Alex Goldfayn
    3 Nov 2014 | 4:43 am
    In the last week, I’ve delivered six workshops and keynote speeches in Denver, Houston, Chicago, and Las Vegas. During the portion of my sessions that covered communicating (not just collecting) testimonials, several people had this rather common resistance: “I’m not going to share my customers’ names so that my competition can steal them.” One guy who runs an eight-figure distributorship actually said to me, “You need to understand that our industry is different.” Listen to me carefully: No, it’s not. Your industry and your business —…
  • Thriving

    Alex Goldfayn
    27 Oct 2014 | 2:26 pm
    You deserve more revenue. You provide tremendous value to your customers. You improve their lives and grow their companies. Ask them, and they’ll tell you. As such, you deserve more revenue. But many others deserve for your company to grow as well: Your existing customers deserve to do business with a thriving, successful firm. Your staff and colleagues, who you’re with on the front lines every day, deserve to work for a flourishing, growing company. Your family certainly deserves that your company sells more, so that all of you can live better. Your prospects deserve to benefit…
 
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    Conversation Agent - Valeria Maltoni

  • Thanksgiving

    Valeria Maltoni
    27 Nov 2014 | 2:50 am
    You can tell a lot about a person by analyzing the words and body language they employ when they talk. Words matter. A choice of terminology, composition -- how they string words into phrases and sentences, and body movement in addition to tone are rich with human data. Listen closely enough and you will detect someone's line of work, role, worldview, and personal culture from their style; this is the realm of observation, taking in clues that go beyond the sounds and modes of expression. The ultimate test whether there is consistency between what someone says and what they do -- the…
  • Secrets, Gossip, and Rumors

    Valeria Maltoni
    26 Nov 2014 | 2:45 am
    Noah Brier has an interesting bit about secrets# in which he quotes Peter Thiel on secrets (I go from Zero to Italian). Thiel uses gossip as an example of silly secrets. Maybe. Yet I like to look a bit more closely to what is behind behaviors. If you are in the business of behavioral change/impact, you should be interested in understanding how information spreads. In my research and work on influence over the years, I have come across the ideas of gossip and rumors as two ways people -- i.e. social animals -- use to connect with each other. The intent and place they come from vary slightly.
  • Overcoming the Three Most Common Challenges with Content Production

    Valeria Maltoni
    25 Nov 2014 | 2:45 am
    As consumers, it is easy to see how technology is transforming our experience by giving us the ability to research and compare options when it comes to product choices. Likely, the brands that win our preference strike a good balance between convenience, cost, and a compelling story. Research shows that by the time they click “buy” – physically, and online – people have done their due diligence. On average, individuals are 57% through their research process by the time they contact a sales person. Shoppers and customers using a web site and/or walking into a store are armed with…
  • Content Strategy for the Customer Journey: Marketing that Makes Business Sense

    Valeria Maltoni
    24 Nov 2014 | 2:45 am
    First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need.It takes into consideration a) how content is experienced -- for example, items like screen size, and considerations like mobility -- b) how it is delivered -- the technology managing it, and considerations about it becoming a pathway for collaboration -- and c) its governance, or the processes and corporate policies that determine the why, what, where, when, and who of content…
  • Digital Prescription for Building a Good Web

    Valeria Maltoni
    23 Nov 2014 | 4:21 am
    So SnapCash is really an identity play for ads and revenue for SnapChat and an ecosystem play for large mobile base for Square. Got it. — Bradley Leimer (@leimer) November 18, 2014 Making Sense: On the one hand we move through physical spaces like drones, by force of habit; on the other, we are becoming quite good at spotting differences that create an advantage for us. So far, it is a skill we are using mostly when shopping. How to Stop Annoying Behaviors and Handle Offensive People. Adam Grant: Dan Pink, is on a mission [...]. He’s the host of a new show on National Geographic called…
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    Stokefire - Branding & Advertising

  • barney stinson’s not the only one who can accept a challenge

    Marie Jacobsson
    13 Nov 2014 | 7:00 am
    I love learning.  Always have, always will – because as you learn, you grow. When you’re challenging yourself in ways you haven’t done before, you get the possibility to discover talents and skills you didn’t even know you possessed (or, you might discover that you sucked at something, but let’s stay optimistic). Trying something new probably means you’re not going to become a pro in one try, but at least it might awaken something inside you – an interest, an eagerness to improve or a realization that you should hire someone to do what you just tried to do. Regardless, you’ve…
  • This Swede is going to bring the concept of branding back home with her

    Marie Jacobsson
    10 Nov 2014 | 11:10 am
    When I began my education in Sweden back in 2011, I was determined that my upcoming Bachelor’s degree in Media and Communication would open the doors for a career within journalism. As a person who loves to tell stories I had decided that I could pursue a career in storytelling, and a journalist would be the perfect occupation. At least that’s what I thought. Before I got to the US I hadn’t quite encountered the term “branding.” Compared to the Swedish brand and advertising industry, the term “branding” is more visible here in the U.S. It’s not that Swedes don’t work with…
  • Who are you when no one is watching?

    Marie Jacobsson
    30 Oct 2014 | 10:36 am
    We pass a lot of people everyday: on the bus, in the streets, at work. We are all there and we are all going somewhere. And how we look, how we dress and how we act say so many things about us. Do you sigh when you have to wait in line to get on the bus? Do you run toward the street to catch the green light? Do you smile and thank the person holding the door for you? Small factors like these can reveal something about us for our beholders and without us even noticing, these people create assumptions about us as they observe us. A person who sighs in line is bored, a person who runs toward the…
  • It’s not every day you find your photo in the centerfold…

    Lindsay Benson Garrett
    21 Oct 2014 | 1:03 pm
    Washington Flyer covers the best of Washington D.C. and the Capital Region, including entertainment, food, recreation, nightlife, hotels, and travel. These magazines are distributed through the Washington D.C. airports so you can have some reading material on your next flight to Hawaii. (Please take us with you?) Next time you fly out of Reagan National, check out the September/October 2014 issue which includes a story about the arts scene in the D.C. area. The intro page and centerfold of the magazine features a photo our art director, Lindsay Benson Garrett, took of Gin Dance Company.
  • Pantone #411

    Marie Jacobsson
    16 Oct 2014 | 2:57 pm
    When I sat down in mid-June and wrote an email to Stokefire, telling them I’d love to be a part of their team as an intern, I have to admit that I was somewhat nervous. Not only because I’m a Swede who sought out for an internship position in a foreign country, but also because Stokefire had awoken something within me: a desire to be a part of a business where I could grow professionally and be challenged daily by tasks I hadn’t previously encountered. With my winning mentality, I was determined to get an internship position where I would gain knowledge about branding and communication…
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    IDA Concpts

  • Finding the True Business Value of Big Data

    Damian Davila
    28 Nov 2014 | 8:35 am
    Just as there is plenty of big data for you to explore for your business, there are also plenty of ways for you to look at that data. For instance, you can look at the sheer amount of data that you have available. Big data can also be analyzed by how old it is or the manner in which it was collected. So where exactly is the business value hidden in these oceans of big data? Look Smarter Nearly any pool of big data has a unique type of business value to offer if you’re willing to look smarter rather than harder. You can start your search for the business value diamond in the rough with…
  • 5 Surefire Success Tips for the Modern Entrepreneur

    Damian Davila
    26 Nov 2014 | 12:46 pm
    Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years. In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others. Use the following tips to guide your efforts when launching a venture. 1. Make Your Mission Social Quite a few recent start-ups have proven that entrepreneurship and the…
  • Why Cloud Computing Makes So Much Sense for Small Businesses

    Damian Davila
    25 Nov 2014 | 7:42 pm
    Before the Internet, everything was legacy hardware and software. You turned your work on and off and it only came with you if you brought it. Most of the time, that wasn’t possible, being that it was confined on a heavy desktop computer. After the Internet, everything can stream, from music to video, to documents and accounting spreadsheets. Cloud computing is nearly a $20 billion industry today. It’s a game-changer. So, why does it make sense for small businesses? It’s packed with advantages. It works smarter, faster and is the smarter investment. The Cloud Advantage Non-cloud systems…
  • Making the Next Big Idea Fly

    Damian Davila
    21 Nov 2014 | 5:51 pm
    You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen. Get the Patent Don’t make the mistake of letting anyone steal your idea. Whether you have colleagues that are not on the up and up or great minds think alike, there is liable to be someone out there who…
  • How to Use Foursquare for Small Business

    Damian Davila
    29 Oct 2014 | 9:39 am
    There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll…
 
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    AgencySpy

  • Advertising Jobs: FCB West, KSV, LoudDoor

    Nadine Cheung
    28 Nov 2014 | 1:26 pm
    This week, FCB West is hiring an account executive, and KSV is looking for a brand manager. LoudDoor needs a creative director, while Madwell is seeking a director of client services. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Account Executive FCB West (San Francisco, CA) Brand Manager KSV (Burlington, VT) Creative Director LoudDoor (Columbia, SC) Director of Client Services Madwell (Brooklyn, NY) Senior Media Planner Madwell (Brooklyn, NY) Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our…
  • Thursday Morning Stir

    Patrick Coffee
    27 Nov 2014 | 6:56 am
    -Finland’s hasan & partners created this sentimental spot for department store Stockman (video above). -London agency Gravity Road hired former GS&P CD Pete Conolly to lead its creative work and former Leo Burnett London MD Katie Lee as its first managing director. -UK/Ireland-based water brand Volvic chose London agency HeyHuman to create and run a “multi-media brand activation campaign” in 2015. -DDB Düsseldorf creates “the world’s universal typeface,” now available for download. -Women now hold a quarter of top ad agency positions…in…
  • Wednesday Odds and Ends

    Erik Oster
    26 Nov 2014 | 1:28 pm
    -Lululemon gets positive in its latest ad, which has broke one million views on YouTube (video above). -The Martin Agency will be AOR for Kraft’s Sabra hummus brand. -Post-production company Therapy Studios announced the addition of rep Michel Waxman of MBW Represents. -Havas Chicago partners with Vine sensation BatDad for Reynolds Aluminum Foil. -Fuckthis-shit.com offers a voicemail service for “People who love to rant, and the creepers who love to listen.” -”Speechless,” the latest series of “No More” domestic violence and sexual assault…
  • McCann Saves Snowmen for Zurich Insurance

    Erik Oster
    26 Nov 2014 | 12:48 pm
    McCann has crafted a new ad for Zurich Insurance looking ahead to spring, which may seem appealing to you, but is certainly less so for the snowmen depicted in the ad, entitled “Save the Snowmen.” The spot opens on a series of snowmen, melting slowly, and the message, “The first day of spring, somewhere in the Alps.” A dejected child pushes, while another boy replaces one of his snowman’s button eyes. Then a climate-controlled Zurich truck rolls up, filled with other snowmen, and takes them higher into the mountains. From the truck, the snowmen ride a ski lift…
  • BBH Sheds Light on Youth Cardiac Risk in PSA for CRY

    Erik Oster
    26 Nov 2014 | 10:53 am
    BBH London created a PSA campaign for Cardiac Risk in the Young (CRY), a UK charity founded in 1995 which “raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions.” In a 60-second PSA video, a group of young men engage in a game of rugby. Throughout the spot we hear a heartbeat, adding an element of unease, until at one point the hearbeat speeds up and one of the boys falls to the ground. The message, “An undiagnosed heart condition can kill an apparently healthy young person instantly. Don’t wait until it’s too…
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    latest solar news

  • Effects Of Clouds On A Solar Panel

    14 Nov 2014 | 7:03 am
    Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry education, or urgently needed medical information. The effects of clouds on a solar panel, though, might diminish those and other promising benefits. The effects of clouds on a solar panel might make it far less efficient in certain parts of the world and…
  • Considering Going Solar? Read This Valuable Solar Energy Advice First!

    10 Nov 2014 | 9:47 am
    You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently and reliably store the energy it produces. You have two options here. You can either sell the excess power to the electric company to offset the costs during cloudy days, or you can get a bank of batteries that will allow you to get off the grid completely. You can have solar power even in a…
  • Check Out These Great Solar Energy Tips!

    9 Nov 2014 | 3:06 am
    Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar energy for the first time, it’s probably a good idea to start out small. A small investment of just a few solar powered garden lights is a great way to get started. Many different stores carry these, such as Walmart and Lowe’s. They are very easy to…
  • Advice To Learn About Using Solar Energy

    31 Oct 2014 | 2:45 am
    Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. A small investment of just a few solar powered garden lights is a great way to get started. You can find these at many retail establishments. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling. More…
  • Learn Everything You Need To Know About Solar Energy

    29 Oct 2014 | 10:10 am
    Saving the environment while reducing the amount you spend on energy are both important. As time passes, electricity costs will rise, meaning you should look into solar energy. This article will tell you more about solar power. When you maintain it, your solar power set-up will last. Inspect and clean your panels on a regular basis. Taking care of your solar energy system yourself can save you some money; however, it may be well worthwhile to set up a maintenance schedule with your installer. It is important when installing your panels to remember that the position of the sun in the sky…
 
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    Search Engine Journal

  • The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler by @brentcsutoras

    Brent Csutoras
    28 Nov 2014 | 8:20 am
    A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Jordan Kasteler of Red Door Interactive about content marketing. What’s really important right now in the world of content marketing, and what should people be focused on going forward? These are some of the questions I get his unique insight on the video below: Content Marketing Today: An Interview With Jordan Kasteler Here are some key takeaways from the video: Content marketing has…
  • New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward by @murraynewlands

    Murray Newlands
    28 Nov 2014 | 5:33 am
    In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who they want to engage with online as well as what message […]The post New #MarketingNerds Podcast: Taking Over a…
  • How to Find Niche Questions That Can Inspire Your Writing by @seosmarty

    Ann Smarty
    28 Nov 2014 | 4:04 am
    As writers and content marketers, we are expected to be a veritable fountain of unending creativity. Every second we are awake we are supposed to be pumping out ideas like they are going out of style. And we might wish that to be true, but fact of the matter is we tend to get more tapped out than anyone. Writer’s block can hit whether you are a creative writer, or a technical one. Trying to come up with topics for a blog, as an example, can be really difficult. After all, you constantly have to come up with new ideas, or […]The post How to Find Niche Questions That Can Inspire Your…
  • Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

    Matt Southern
    27 Nov 2014 | 6:39 pm
    When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]The post Not Happy With Your YouTube URL?
  • The Vote Is In: European Parliament Is In Favor Of Breaking Up Google by @mattsouthern

    Matt Southern
    27 Nov 2014 | 6:11 pm
    Earlier this week I reported on a story about European Parliament wanting to break up, or “unbundle”, Google search from the rest of its services. The vote was held today and EU Parliament voted in favor of the motion to break up Google, with 384 legislators for the motion, 174 against, and 56 abstaining from voting. Even though the motion was passed, EU Parliament does not have the power to actually put it into effect, that’s up to the European Commission. The most EU Parliament can hope to achieve with this vote is to put more pressure on the Commission […]The post The Vote Is In:…
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    Superhype

  • Pink Floyd’s “The Endless River”: Revenge of the Dinosaurs

    ddeal
    19 Nov 2014 | 2:19 pm
    Pink Floyd’s new (and final) album, The Endless River, had every reason to fail on its release November 10. At a time when album sales are in a free fall, the Floyd released an unabashed 53-minute artifact of the era of album-oriented rock. The Endless River consists mostly of ambient instrumentals (culled from the group’s 1994 album The Division Bell) and no Spotify-friendly singles. Lead guitarist David Gilmour cautioned that The Endless River as “not for the iTunes, downloading-individual-tracks generation” (a comment that most certainly horrified the Floyd’s…
  • 6 Predictions for Music Streaming

    ddeal
    14 Nov 2014 | 8:45 am
    Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube’s brand reach). On November 17, YouTube is also launching (in beta form) YouTube Music Key, a paid streaming option offering ad-free online and offline listening for $9.99. YouTube now enters an increasingly crowded streaming industry that ranges from all-purpose services such…
  • The CMO Is Changing — Are You?

    ddeal
    28 Oct 2014 | 6:28 pm
    Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO Is Changing, a presentation by Forrester Research Vice President and Principal Analyst Sheryl Pattek. She delivered her remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital…
  • Why Winning with Digital Is Like Making a Movie

    ddeal
    28 Oct 2014 | 8:18 am
    Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill Doyle, vice president, principal analyst, Forrester Research. Doyle delivered his remarks October 28, 2014, at the Forrester Forum for eBusiness & Channel Strategy Professionals. The theme of the 2014 eBusiness Forum, attended by Fortune 1000 organizations, is “Map Your Path to Digital Mastery.”…
  • Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

    ddeal
    23 Oct 2014 | 10:05 am
    If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So So Def record label in 1997. And Dupri promises that J.E. Heartbreak II will deliver the kind of lush, harmony-rich ballads that helped Jagged Edge become an R&B and pop success 14 years ago. “The new album is straight Jagged Edge,” he says in the following exclusive interview. “It’s what Jagged Edge does and what it has always done.” What Jagged Edge…
 
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    Tom Peters

  • 12 Whirlwind Days in Japan

    Tom Peters
    17 Nov 2014 | 5:35 am
    One essayist ungrammatically called Japan “uniquely unique.” Ungrammatical or not, it is perhaps accurate. In addition to jet lag following a 13+ hour flight from Boston to Tokyo, the intrigue of Japanese culture per se gripped me instantly. My wife, Susan, is a tapestry weaver, textile designer, and avid gardener, and this was her first […] The post 12 Whirlwind Days in Japan appeared first on Tom Peters.
  • Video: Tom on Mittelstand

    Cathy Mosca
    4 Nov 2014 | 10:34 am
    Tom recently had a chance to talk to CNBC on a subject that’s dear to him: Germany’s Mittelstand. Medium-sized companies that are a driving force in the economy. He’s been a champion of the phenomenon for years, so it’s good to see that others are joining the discussion. Watch the video to get in on […] The post Video: Tom on Mittelstand appeared first on Tom Peters.
  • RESPECT++ IN 140 CHARACTERS

    Tom Peters
    30 Oct 2014 | 7:57 am
    Respect is not “earned.” Respect given is automatic—though you may upon occasion discover that it was not, alas, merited. Respect is the default position. Disrespect must be earned. Respect is the greatest motivator of all. Every human being has an interesting story. You’ll find it if you give a shit. (And listen.) Everyone has a […] The post RESPECT++ IN 140 CHARACTERS appeared first on Tom Peters.
  • Guadalahara

    Cathy Mosca
    29 Oct 2014 | 9:45 am
    Tom’s chosen topic for his appearance today in Guadalahara is “Innovate … or Perish.” If you were in the audience and would like to have the slides he used, you can download the PowerPoint presentation here. There’s also a long Web-only version if you want more in-depth coverage of the topic. Enjoy! The post Guadalahara appeared first on Tom Peters.
  • The Project Leadership EXCELLENCE 42Revision, 27 October 2014

    Tom Peters
    27 Oct 2014 | 9:00 am
    What follows is a slightly revised version of the Project Leadership Excellence 42 list from my presentation last week to the PMI Leadership Institute confab. We have also attached this list in both PDF and PowerPoint formats. 1. Politics as nuisance-distraction vs. “Politics Is Life. RELISH It.” 2. IQ > EQ vs. EQ > IQ. […] The post The Project Leadership EXCELLENCE 42Revision, 27 October 2014 appeared first on Tom Peters.
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    Brand New

  • Linked: Rio 2016 Mascots

    Armin
    26 Nov 2014 | 5:18 am
    [If you can not see a video here view this post on Brand New] Link Say hello to the as-of-yet unnamed mascots of the 2016 Summer Olympic Games mascots. More information and mascot illustrations at the link.
  • Announced: Brand New Conference Videos

    Armin
    26 Nov 2014 | 5:17 am
    48 Strong Thanksgiving is starting early at UCllc headquarters this year so no new Review or Noted posts the rest of the week. In the meantime, perhaps we can interest you in 1 or more of the 48 videos we now have of past Brand New Conferences. All under one roof so that you can order à la carte.
  • Linked: Metrolink Station Badges

    Armin
    25 Nov 2014 | 7:12 am
    Link In other airport news: Andy Smith has designed 15 badges for the 15 stations in the new Airport Line going to the Manchester Airport.
  • Noted: New Logo for Adelaide Airport

    Armin
    25 Nov 2014 | 7:05 am
    Adelay hee hoo Adelaide Airport Limited purchased the operating leases for Adelaide and Parafield Airports in May 1998, to operate both airports for the next 50 years with an option for a further 49 years. Adelaide Airport is currently the fourth-largest domestic airport and sixth-largest international airport in Australia. It is the aviation gateway to South Australia and processes more than seven million passengers annually. Design by: N/A Opinion/Notes: The previous logo is dated by about 30 years. The new logo is dated by about 10. So it's a relative improvement. Other than an abstract…
  • Reviewed: New Logo and Identity for YMCA of England by ArthurSteenHorneAdamson

    Armin
    25 Nov 2014 | 4:09 am
    What's the Point? Established in 1884 in London, the YMCA is a worldwide organization dedicated to empowering young people through Christian principles with 58 million members across 119 countries — each national association working independently. The YMCA of England is made up of 121 member YMCAs in over 530 different communities and its focus, in contrast to the gym-like approach of the U.S. YMCA, is more of a charity and community service. They provide "safe, supported accommodation for young people in England" with more than 10,000 beds and also offers a range of education,…
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    Drew's Marketing Minute

  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
  • Big data delivers customized experiences or it’s just noise

    Drew McLellan
    11 Nov 2014 | 5:20 am
    If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. As our phones evolve into our mobile wallets and our hub for digital tickets and coupons – they will add dramatically to the collection of data on consumer spending and behaviors. Suffice it to say – we are leaving quite a trail. A trail that will help businesses get to know…
  • We only care about you if it’s really about us

    Drew McLellan
    28 Oct 2014 | 4:58 am
    We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that. Instead, we were going to talk about something their readers and our prospects might actually care about. My conversation with her is what prompted this blog post. We’ve all seen the ads or sales that are somehow tied to a businesses 25th anniversary or the “we’ve been in business for a century” sale announcements. The reality is – no one cares. While that may be a…
  • This marketing summit promises to be extreme!

    Drew McLellan
    25 Oct 2014 | 7:56 pm
    Are you looking for an edge?  Want to super charge your 4th quarter as you power into 2015? Maybe this free online event is your ticket. At the Extreme Small Business Marketing Summit, 6 small business experts will reveal their secrets to get more leads, convert more sales, win more clients, and make more money without driving themselves crazy or spending their last dime. Now, you can do it too! In just 6 hours, you’ll revolutionize how you grow your business. Get the business-building tools and strategies you need to boost your results when you register now at no cost for this exciting…
  • Storytelling, storytelling, and more storytelling

    Drew McLellan
    24 Oct 2014 | 6:09 am
    Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn’t agree more.  Unfortunately, I think most attempts fall short. Marketers clearly believe that storytelling is a critical component of their marketing efforts.  It’s one of the most talked about topics in marketing circles today. So — no argument that marketing’s version of storytelling is critical to a business’ communications success. The question is — why are so many companies doing it badly and not experiencing the…
 
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    Brian Solis

  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something I’d love to help will to happen, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the…
  • The Gap Between Big Data and Big Insights: Turning data into engaging stories

    Brian Solis
    25 Nov 2014 | 7:56 am
    Have you seen the popular HTC One TV commercial featuring Gary Oldman? It’s quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than “blah blah blah” throughout the entire commercial. I’m reminded of it because that’s the reaction I tend to have these days when I hear the words “big data.” It’s almost as if I’m transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible monotone words. It’s not that big data isn’t important. Believe me, it’s the foundation for the…
  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

    Guest Author
    17 Nov 2014 | 7:02 am
    Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming music. Spotify is not alone in this and certainly not the worst player by far (some could point to Pandora for…
  • Digital Transformation is About Empathy First and Technology Second

    Brian Solis
    10 Nov 2014 | 1:47 pm
    Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. - Real Time - Social Media- Mobile - Sharing Economy - Peer-to-Peer Economy - Maker Economy - Internet of Things - Crowd Funding/Lending This wheel of disruption keeps turning and the Butterfly Effect it unleashes with each revolution…
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    Branding Strategy Insider

  • 7 key considerations for brand expansion

    Mark Di Somma
    24 Nov 2014 | 12:03 pm
    As marketing teams finalize plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategize for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand and to fulfil.
  • Brand Example: A Higher Brand Purpose

    Chris Wren
    14 Nov 2014 | 12:10 am
    Brand purpose is the foundation for brand story. Consider this most brilliantly executed example of how higher brand purpose begets flawless story staging and storytelling, illustrating the more elaborate a scene is — props, staging, ambiance — the easier it is for customers to imagine themselves in it. Whole Foods Market is positioning itself to be the world’s healthiest grocery store in a new campaign called, unsurprisingly, “Values Matter.” The awareness campaign boldly asserts in the narration “We want to know where our food comes from, what happens to…
  • Changing The Brand Culture – To What Purpose?

    Mark Di Somma
    12 Nov 2014 | 12:10 am
    Organizations tend to speak about purpose and change as if they are separate subjects. Increasingly, we’ve been asking whether the two could and should be much more closely linked, prompting a shift in question from “Change – to what end?” to “Change – to what purpose?” If we could focus change on ideas that were more universal than corporate and that spread the perceived benefits more broadly, would that make a difference to the success rate? Because right now, the emphasis on change programs to accelerate growth is not working. John Kotter’s assertion that change, as it is…
  • Brand Success: Ideas Or Access?

    Mark Di Somma
    10 Nov 2014 | 12:10 am
    As scale focused brands continue to push their footprints further afield in the search for growth, big distributors, both online and off, offer strong and proven channels through which to reach consumers. Such channels are very attractive – they are major brands in their own right, they bring kudos and market credibility, and of course they have huge client and follower communities. But the share of the asking price that those distributors demand in exchange for that increased market penetration can put them at odds with those who create/ manufacture/ produce. At stake: who gets to decide…
  • Focus Your Brand On Cause Not Effect

    Chris Wren
    7 Nov 2014 | 12:10 am
    Communication is just one tool to convey brand message. Marketers and brand strategists are not employed by companies to create communications – they are employed to create change in consumer behavior. Instead of deluging customers with messages about the point a brand is trying to make, imagine how a brand might let customers experience the point it’s trying to make. This subtle, but powerful shift moves customers up the ladder of marketing effectiveness*. Instead of absorbing a message (theoretically), customers begin to interact with the brand (practically). Take credit cards as a…
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    PRNewser

  • How PR Tried to Take Away ‘Black Friday’

    Shawn Paul Wood
    28 Nov 2014 | 12:15 pm
    So here I am, wrapped in my Santa Snuggie with a Turkey hat, going in and out of a gravy-induced coma while beset by media coverage of “Black Friday.” The mayhem. The carnage. The humanity. I thought this day of delirium had to do with getting stores “in the black,” but then I stumbled upon a Big Friday fact that I didn’t know: PR tried to kill it…or at least spruce up its reputation a bit. (more…) New Career Opportunities Daily: The best jobs in media.
  • Man Tries To Save the Environment by Being Eaten By a Snake

    Tonya Garcia
    27 Nov 2014 | 10:22 am
    If you’ve seen any commercials on the Discovery Channel lately, you’ve seen the one where a group of people carry a ginormous snake while a man in a Hazmat-looking suit talks about how he’s going to let that snake eat him. That snake is an anaconda and the man is environmentalist Paul Rosolie. He told Entertainment Weekly (sub req’d) that he’s doing the stunt to raise awareness about environmental degradation. “People care about animals; they don’t make the jump to caring about the habitat the animals live in… So I wanted to do something that would…
  • Giving Thanks for the PRSA and The National Dog Show

    Patrick Coffee
    27 Nov 2014 | 7:50 am
    Today we’d like to take a moment to give thanks for a few things we like: the PRSA, the many professionals whose hard work defines the public relations industry, and The National Dog Show. We mention them in the same sentence because they have something in common this year: John O’Hurley, veteran actor and TV presenter who we will always know as one Jacopo “J” Peterman. Here he is discussing the show dogs’ “elevated sense of awareness”: Coincidentally, Mr. O’Hurley also happened to host the 50th anniversary of the Los Angeles PRSA’s…
  • The Ticker: Giving Thanks; Macy’s Balloons; EU Google Vote; And More

    Patrick Coffee
    27 Nov 2014 | 6:35 am
    Cision: 7 Things PR Pros Should Be Thankful for Studio 360: Behind the Macy’s Thanksgiving Parade Balloons Business Insider: The European Parliament Just Voted to “Break Up” Google Marketing Mag: The True Meaning Behind 35 Top Brand Names AllTwitter: One in Four Millennials Checks Social Media As Soon As They Wake Up New Career Opportunities Daily: The best jobs in media.
  • Target CEO on Data Breach: ‘This Is an Industry Issue’

    Tonya Garcia
    26 Nov 2014 | 2:56 pm
    In a smart move, Target‘s CEO made an appearance today on The CBS Early Show to talk about all things leading into Black Friday. With regards to the data breach, Brian Cornell framed the ongoing issue as one that the whole industry has to deal with, reassuring Gayle King that they’re doing all they can daily to protect customers’ privacy. The company is finally starting to see some turnaround after a few quarters where the brand was badly damaged by the breach. Profits were up more than three percent in the third quarter to $352 million. The other big issue he addressed…
 
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    Duct Tape Marketing

  • Work Simply

    John Jantsch
    26 Nov 2014 | 5:37 am
    Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Carson Tate photo credit: garryknight via photopin cc Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks and tools. My guest for this week’s episode of the Duct Tape Marketing Podcast is Carson Tate, author of…
  • Weekend Favs November Twenty Two

    John Jantsch
    22 Nov 2014 | 5:44 am
    Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. Trained another great group of Duct Tape Marketing Consultants this week! Good stuff I found this week: Boomerang Calendar – Google…
  • Social Media Gives Consumers and Brands a Direct Connection

    Guest Post
    21 Nov 2014 | 4:14 am
    Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis– Enjoy! photo credit: Matt Hamm via photopin cc Remember a time when it was not possible to share your opinions about a specific product with others because there was no outlet. Not too long ago, the consumer was considered to be at the bottom of the pyramid. There was no way to display dissatisfaction with the services received or products…
  • How and Why to Conduct a Meaningful Content Audit

    Guest Post
    20 Nov 2014 | 4:24 am
    How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison – Enjoy! You’ve probably heard that a content audit is essential for driving engagement and revenue with content. But what is it, exactly? Why do you need one? And how do you do begin to tackle such a laborious task? Read on. What Is a Content Audit? A content audit is a qualitative analysis of all the content your company has ever published…
  • Telling the Story of You

    John Jantsch
    19 Nov 2014 | 4:01 am
    Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Judy Carter photo credit: Will Tull via photopin cc Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products. Pay attention to a great deal of the television advertising you see today and you’ll find that many possess a little story about who you could become if you only bought their product. Stories possess the power to drive emotional…
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    Dose of Digital

  • Hype check: Pebble Watch

    Bill Evans
    24 Nov 2014 | 1:30 pm
        A PRODUCT I NEVER THOUGHT I WANTED HAS BECOME MY GO–TO WRIST WEAR I have to admit. I bought the Pebble Watch on a lark. I wanted to get a jump on understanding the smart watch category in advance of the Apple Watch, and the Pebble seemed like a logical place to start. I had researched the Moto 360, Samsung’s Android Wear, and a few others, but I gravitated towards the Pebble due to it’s reported battery life and low entry cost of $99 dollars. I had no idea what to expect performance wise. I’ve used the Pebble for about 45 days now and I’m pleasantly pleased with the…
  • Pharma Still Sucks At Digital: A Manifesto

    Bill Evans
    15 Oct 2014 | 11:03 am
    In the movie Jerry Maguire, Tom Cruise’s character has a crisis of conscience. One evening during a league meeting crafts a manifesto of sorts about how sports agents, colleagues, and competitors, could all do a better job serving the best interests of their clients. In the fever pitch of finishing this document, he distributes copies to every single person at the meeting and is greeted with uproarious applauses of approval by his fellow agents. A week later Jerry had lost all but one of his clients, and his career was in ruins. Hopefully this won’t be my Jerry Maguire moment, but much…
  • “Journalism”

    Bill Evans
    23 Jun 2014 | 7:39 am
    My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link
  • 5 Key Takeaways From the FDA’s Draft Guidance On Presenting Risk/Benefit With Character Limitations

    Bill Evans
    19 Jun 2014 | 6:59 am
    The FDA recently released two documents providing draft guidance on the utilization of particular aspects of social media. The first was entitled, Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices. The second was entitled, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, which is the focus of this post. While not as clear or concise as their other previous guidance releases, there are 5 key things digital marketers need to be aware of, some of…
  • 5 Key Takeaways From the FDA’s Draft Guidance On Correcting Independent Third-Party Misinformation

    Bill Evans
    18 Jun 2014 | 9:33 am
      Yesterday the FDA released not one, but two documents providing draft guidance on the utilization of particular aspects of social media, entitled Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices, which is the focus of this post. The other, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, can be read about in another posting. In keeping with the tradition of most of these releases, these guidelines are drafts and may change over time,…
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    Go Media™ · Creativity at Work

  • Graphic Design Deals: Black Friday 2014 is now!

    Go Media
    27 Nov 2014 | 7:25 pm
    Black Friday Graphic Design Deals Black Friday hits our Arsenal and Merch Store each and every year, offering you, our faithful customers, incredible discounts and exclusive deals. But this year, something especially epic is happening. And it’s happening now. This year’s deals: 1. 50% off Store-wide with code GIMME2014* Apply code at check-out 2. Ultimate Vector Collection Mega Bundle Ultimate Vector Collections 1, 2, 3 bundled up all nice and neat. That’s 3,400+ Go Media vectors for those of you playing at home. Exclusively for Black Friday 2014. Only $50 (originally…
  • Brand New Mockups, Our Contest for Free Mockup Templates for Life is On!

    Mockup Everything
    26 Nov 2014 | 9:00 am
    Brand New Templates! The end of the month means more new templates for you, our faithful Mockup Everything users. We’re hooking you Pro Users up with the following new templates: Men’s Crew Neck T-Shirt, Modelshot (version 2) Men’s Triblend T-Shirt, Modelshot Sport Shoes Heels Running Shoes and also, let’s not forget that: Our Lifelong Pro Mockup Everything Subscription Contest continues! Have you entered our contest to win a free life-time subscription to Mockup Everything (and thus, free mockup templates for life)? Whether you are a Pro or Free user of our site,…
  • WMC 5 Audio – Veronica Corzo-Duchardt – Cultural and Historical Influences in Design and Creativity

    Bryan Garvin
    26 Nov 2014 | 6:00 am
    Veronica Corzo-Duchardt, Cuban-American designer and artist behind the Chicago-based creative studio, Winterbureau, treated us to an intriguing talk at Weapons of Mass Creation Fest 5. In her time on stage, she discusses cultural and historical influences in design and creativity, as well as the intersection of design, art and archeology in her work. We couldn’t keep our eyes off her at WMC, as well as in the video we captured at the Fest. Now, we’re happy to release the podcast version of Veronica’s “Cultural and Historical Influences in Design and Creativity”…
  • Black Friday Deals Revealed

    Go Media
    24 Nov 2014 | 10:00 am
    Black Friday Graphic Design Deals Black Friday hits our Arsenal and Merch Store each and every year, offering you, our faithful customers, incredible discounts and exclusive deals. But this year, something especially epic is happening. And it’s happening now. This year’s deals: 1. 50% off Store-wide with code GIMME2014* Apply code at check-out 2. Ultimate Vector Collection Mega Bundle Ultimate Vector Collections 1, 2, 3 bundled up all nice and neat. That’s 3,400+ Go Media vectors for those of you playing at home. Exclusively for Black Friday 2014. Only $50 (originally…
  • Best Spotify Playlists for Getting Sh*t Done – Go Media Staff, Volume 2: Bryan Garvin

    Go Media
    24 Nov 2014 | 6:00 am
    Music for your Monday Today’s Best Spotify Playlist for Getting Sh*t Done is brought to us by web designer and front-end developer, Bryan Garvin. If you want to be productive this Monday, may we suggest allowing that beard into your ear. Bryan Garvin’s “Beard in Your Ear” From Bryan: This is some new stuff I’ve been listening to as of late as I get lost in my code. From Lo-Fi to Funk, Motown to Grunge, Rap to Acoustic, as well as a dash of Zeppelin and Beach Boys, I like to vary. Anything to keep me on my toes as I dance at my standing desk. The post Best…
 
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    Digital Influence Mapping Project

  • Content Marketing Designed to Help Behavior Change

    John Bell
    24 Nov 2014 | 4:20 am
    Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have. Design around that not around what you want them to know about you. Good user-based design will always communicate the latter by “showing” not “telling.” The ultimate utility and the hardest to deliver against is…
  • Idea Bar #15: Crowdsource Fleur Pellerin’s Reading List

    John Bell
    2 Nov 2014 | 7:38 am
    I love reading fiction. Trouble is, I just don’t have that much time to read. I squeak in a bit each day but I am too embarrassed to admit how many pages (paragraphs?) I manage before I fall asleep. I am reading Roberto Bolano’s 2666. It is 893 pages long. Ask me in 2016 if I am still reading it. That’s why I am none too shocked to hear the French culture minister, Fleur Pellerin, admit she hasn’t read a novel in two years. According to the NYTimes, "As France was celebrating its latest Nobel laureate, Patrick Modiano, the nation’s minister of culture, Fleur Pellerin, shocked…
  • Hacking the Brief: A New Service for Brands and Agencies

    John Bell
    19 Oct 2014 | 7:29 am
    Hack the Solution Watching the TechCrunch Disrupt Hackathon in London this past weekend, I was reminded about all of the live collaborative creative sessions that I have been a part of over the last several years. (BTW Infected Flight - a way to visualize and track disease spreading won.) From Facebook Publishing Garages to creative “hacks” at Ogilvy to more technical hackathons like the TechCrunch event. There are two types of compressed collaboration in these examples. One challenges a team against other teams to develop a promising solution. TechCrunch Disrupt London had 80+ teams…
  • Two ways to always be thinking about customer behavior

    John Bell
    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
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    Jason Fox

  • Ballad for a High School Youth Group Hayride

    jason_fox
    9 Nov 2014 | 2:17 pm
    Summer’s last hurrah has finally abated The autumnal equinox thus celebrated Suburban druids glumly shuffle back To resume their mall duties at Claire’s Piercing Shack Leaving the season to thus be enjoyed By less goth-tacular girls and boys Who rarely spend time taking portraits in trees Preferring to converse with the Lord on their knees They travel in packs, budding evangelicals Their twerkless ways seen by some, puritanical But, lo, Saturday night they come ready to prove They also can rock (lightly), this high school youth group Onto the church bus, vintage 1983 Clambering to…
  • Boring Your Brand to Death

    Jason Fox
    10 Sep 2014 | 5:32 pm
    I’ve recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine’s layout, which you can see here (warning: requires, shudder, Flash). I’ve embedded my column below, along with the necessary-for-SEO text version. Boring Your Brand to Death Depending upon which study, source, anecdote or observation you wish to rely, the average American’s average attention span averages six to nine seconds. (So the fact that you’re even reading this sentence means…
  • Do Not Bedazzle the Mantle

    Jason Fox
    1 Sep 2014 | 7:38 am
    My Dear Elisha, If you are reading this parchment, I have already passed beyond the great veil that separates Man from G-d, the Lowly from the Holy, the Accursed Peanut from the Divine Dark Chocolate M&M. Or I have accidentally left it in my robe and you have happened upon it during our annual Delousing of the Vestments. Six of one, half a tribe of goats of the other. Bygones. I shall assume the former. As the newly minted and recently mantled chief prophet of G-d, your daily existence will be unlike that of any of your family, friends or neighbors. Especially Pavel the sackcloth vendor.
  • Elisha’s White School Paste

    Jason Fox
    3 Aug 2014 | 12:54 pm
    Dearest Parent(s) and/or Guardian(s) and/or Child(ren) Who Stole This From the Mailbox, It’s that time of year again! School days, school days, dear old Golden Rule days. Ha ha ha! At least it will be here at St. Ignatius Coram Deo Academy of the Three Crosses Christian School & Bakery. Public schools haven’t had Golden Rule days since the landmark 1973 court decision in Moonbeam Steyberwocky v. Lee County Unified School District No. 3. (They tried reorganizing as No. 4 to avoid the judgment, but I think we all know how hard it is to shake a hippie.) Anyway, as your principal…
  • Damascus Roadside Attractions

    Jason Fox
    6 Jul 2014 | 12:56 pm
    Having read through the Bible several times – not counting Leviticus, Numbers, that one really long Psalm, the Minor Prophets or Third John (the second sequel is always the worst) – I’ve learned a few things and applied even less. Naturally, I tend to keep an eye out for the often-overlooked minutiae of the Greatest Story Ever Told as Produced by Mark Burnett and the Angel That Touched Him, and one such seemingly (and probably) irrelevant item I’ve noticed is that events in the Bible only take place during the summer. You read me right, mon amie, there is no winter in the Word. Sure,…
 
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    Brains on Fire

  • November Newsletter | Big Thanks Edition

    Amy Taylor
    26 Nov 2014 | 6:41 am
    It’s hard to believe we’ll soon be bidding farewell to 2014. Before we all get swept away in a flurry of red, green and glitter, we wanted to take a moment to send our gratitude and love out to each of you who have been part of our story this year. We couldn’t do it without you. A special thanks goes out to our courageous clients. You inspire us to get out of bed each day. We’re honored to be your partner in doing great things. We believe in you, what you do and why you do it. Thank you for allowing us to be part of your story. Cheers to a happy Thanksgiving —…
  • 5 Free Stock Photo Sites that Don’t Suck

    Amy Taylor
    25 Nov 2014 | 9:52 am
    Thanksgiving is arguably my favorite week of the year. It’s short. It’s festive. It’s a three day parade into the official holiday season. (Though, if I’m being perfectly honest, I’ve been excited about “the holidays” since roughly September 1.) In the spirit of week in which the working world is scrambling to cram five days worth of work into three while visions of food comas dance in our heads, I thought it would be nice to keep today’s blog fun and food-focused (with a generous side of what-the-hell?) Not too long ago, Buzzfeed posted a…
  • Friday Fotos | WOMMY Edition

    Amy Taylor
    21 Nov 2014 | 10:11 am
      And the Gold Engagement WOMMY goes to… Brains on Fire! Geno would like to thank the academy… just kidding. #yeahTHATwommy WOMMY winners showing off their bling Welcome home, little guy.   The post Friday Fotos | WOMMY Edition appeared first on Brains on Fire.
  • And the WOMMY award goes to…Brains on Fire!

    Amy Taylor
    19 Nov 2014 | 7:43 am
    It’s no secret that we love what we do at Brains on Fire. There’s something undeniably awesome about getting out of bed each day to go do something you’re truly passionate about. Last night’s WOMMY Awards were a beautiful reminder that when you do what you love with people you love for clients you love (and sometimes even a place you love) — amazing things will happen. We are thrilled to announce that Brains on Fire has added a new member to our Firesphere Family: a Gold Engagement WOMMY Award for our work on #yeahTHATgreenville. Geno had the opportunity to…
  • What’s the Business Impact of Word of Mouth?

    John Moore
    18 Nov 2014 | 9:16 am
    Everyone believes word of mouth has an impact on business from increasing awareness to driving sales. But proving the return on investment in word-of-mouth marketing has been an elusive quest for marketers. Earlier this year, WOMMA set out to answer this increasingly important question. Working with brands like AT&T, Frito-Lay, Intuit, PepsiCo, Weight Watchers and Discovery Communications, WOMMA was able to get its hands on confidential data connecting brand-related conversations to business-enhancing performance. (Brands listed above are sponsors of the study.) The Keller Fay Group and…
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    Content Marketing Institute

  • How to Tell a Compelling B2B Story Using Comics

    Emily King
    28 Nov 2014 | 3:00 am
    Maybe you’re wondering: Why on earth would you use comics in B2B marketing? True, it’s not a format you regularly see in the wild, but comics have two great things in their favor: They’re a visual medium and they’re heavily geared toward storytelling. In popular culture, comics are having a renaissance. Amazon noticed the popularity and acquired Comixology, a cloud-based digital comics platform, this year because people – adult people – like comics. They enjoy absorbing stories and information through visual content in comic-book format. And that makes comics an ideal vehicle for…
  • The Pivot: A Technology Tool Guy’s Journey Into Social Media

    Pamela Muldoon
    27 Nov 2014 | 9:00 am
    He has one of the most infectious laughs in content marketing. No matter where he goes, he walks away with new friends. In this week’s episode of “The Pivot,” Todd Wheatland sits down with Ireland’s own Ian Cleary, founder of RazorSocial, to discuss his journey into content marketing and why he loves collaboration and a “give-first” attitude. What may surprise you Ian is a man of many talents. From toy-making to technology, he dives head first into whatever he takes on. Here a few things about Ian that may surprise you: He started working in a toy factory after high school. His…
  • A Cornucopia of Content Marketing Inspiration

    Jodi Harris
    27 Nov 2014 | 3:00 am
    “If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life.” –President Barack Obama, July 2012. For those who celebrate, Happy Thanksgiving! We take time on this day to reflect on all for which we have to be grateful. It’s as good a time as any to remember that no matter what we’ve achieved or what milestones we’ve reached, someone (or something) helped get us there. Whether it’s a mentor, a great piece of advice, or some other source of inspiration, our success is often supported by the expertise of others we’ve…
  • 25 Content Marketing Truths

    Joe Pulizzi
    26 Nov 2014 | 3:00 am
    As Thanksgiving in the United States is upon us once again, I’d like to take time to thank all those companies who strive to make their customers and prospects more intelligent through the use of great content. But first … a personal story. Most people don’t know this, but I grew up around a funeral home. My grandfather, Leo Groff, was an entrepreneur who ran the largest funeral home in Sandusky, Ohio (my hometown). While my friends were out playing basketball or pick-up baseball games, I was hanging around the funeral home watching my grandfather and my uncle work (this was not as bad…
  • The New, Now, and Next in Global Content Marketing

    Pamela Muldoon
    25 Nov 2014 | 9:00 am
    In this week’s episode of Content Marketing NEXT, I sit down with Pam Didner who had her own professional “new,” “now,” and “next” this year. The former global marketing manager for Intel founded her own consultancy firm this year and published Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works. Pam’s new entrepreneurial venture centers on something from which all enterprises could benefit – a global perspective. What’s new, what’s now, what’s next What’s new: After 20 years at Intel, Pam…
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    Adrants

  • Department Store Pranks Shoppers With Christmas-Themed Extravaganza

    21 Nov 2014 | 8:57 am
    So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter. The stunt grabbed a few shoppers at checkout and took them on an adventure to save Santa and, of course, win some free stuff. It's quite well done actually and, so far, has received a lot of play. For Rhode Island. OK,…
  • Snark Master AdWeak Is Out With New Editions of Advertising Insider

    20 Nov 2014 | 6:32 am
    If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's. On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined! Here are three more episodes:
  • Brand Strategists Answer Top 5 Social Questions

    20 Nov 2014 | 6:09 am
    Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here's what they discovered... Yes, it's a…
  • 9 Reasons to Be Thankful for Native Advertising

    19 Nov 2014 | 10:53 am
    Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful. 1) Native Ads Are What the Industry Was Anticipating. According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. And this is exactly what native advertising gives and what traditional formats of advertising were missing. Native advertising is not just a product, this is an essential stage of digital advertising industry evolution. It…
 
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    Firepole Marketing Blog

  • From Solopreneur To Company: How To Scale Up Your Organization

    Guest Author
    28 Nov 2014 | 5:15 am
    If your business isn’t growing, it’s dying. So says conventional wisdom. But every year, thousands of entrepreneurs prove that trope false. Their businesses, although not growing, are perfectly profitable. And as long as the money keeps flowing, those entrepreneurs are content to keep doing what they’re good at. Yet there comes a time in many solopreneur’s lives when the urge to grow calls. When you hear it, your next question is obvious. How? Scaling up your organization, especially if you’re a solo entrepreneur, can be a scary proposition. But rest…
  • Is Your Story Worth Telling? How to Promote Your Business and Connect to New Subscribers

    Guest Author
    27 Nov 2014 | 5:15 am
    Having a great story to tell about your business is a wonderful opportunity to connect with new people. Connecting with them via the niche or mainstream media is still a great way to help grow your company. But where do you start? There aren’t many hard and fast rules in the public relations (PR) game as there are online. If there was a simple one, it would be: “you usually need to have news to make news”. Making News It’s important to remember that news outlets are businesses too. In fact, they’re businesses that trade in valuable and important information:…
  • CEI 095: The Habits of a Successful Entrepreneur with James Clear

    Felicity Fields
    26 Nov 2014 | 5:15 am
    Over the last year, James Clear has made a name for himself as a productivity and creativity master. He’s also built an audience-based business with 90,000 subscribers in less than 1 year! Today, Danny’s sitting down with James to talk about how James used his own productivity habits to build his successful new business – and how you can use those same habits to be more productive in your own business. So let’s get started! All you have to do is click the play button below. Podcast runtime: 22 min 38 seconds | Transcript Key Points At 1:27 – Before he launched…
  • 5 Reasons Media Publicity Will Grow Your Email List Faster

    Guest Author
    25 Nov 2014 | 5:15 am
    You’ve been busy perfecting your blog posts and content marketing. By now perhaps you have realized that all content – even great content – is not created equal. Publicity and media mentions can elevate all your posts into the best type of content possible, and grow your email opt-ins even faster. Here’s why. We are in what’s called a reputation economy, where the currency is trust. Nielsen Truth in Advertising Survey reports consumer trust in advertising continually declining each year. They identify the top three things consumers trust: reviews and recommendations from…
  • How to Amplify Your Instagram Content to Boost Your Business’s Visibility

    Guest Author
    24 Nov 2014 | 5:15 am
    Instagram has been growing incredibly fast. On a daily basis, it’s estimated that the 150 million monthly visitors are pressing the like button more than 1.2 billion times! With that number of users and that amount of activity on this platform, it makes sense for your business to be using Instagram too. As businesses realize that people are using Instagram to connect with their favorite brands, more are familiarizing themselves with this platform to increase their visibility. Unfortunately, Instagram does not yet offer a professional business page option.  However, there are plenty of…
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    Churbuck.com

  • What I’m Reading: The Innovators

    David Churbuck
    26 Nov 2014 | 6:41 am
    The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution   I have succumbed to the world of books-on-tape and been using the 90 mile/2x daily commute from Cape Cod to Burlington to do more than listen to NPR and curse my hollow, rat-on-a-wheel existence. I’ve been a fan since my commute to and from Manhattan for Eastman Advisors, but perhaps Gibbons’ The Decline and Fall of the Roman Empire wasn’t the wisest first choice for an automotive literary experience. In 2001, when I briefly did the same commute to McKinsey & Co’s…
  • Sean Kelly

    David Churbuck
    24 Nov 2014 | 4:24 am
    I learned last week from my friend Elizabeth Gould that the “Voice of Cotuit,” Sean Kelly, has passed away. I met Sean in June of this year (2014) at the Cotuit Library after I gave a talk on Colonial Barnstable as part of the town’s 375th birthday celebration. Sean sat right in front and afterwards complimented me with an awesome baritone voice right out of radio. I had no idea about his career as a broadcast journalist, but a few weeks later heard the voice again when I watched the Barnstable Land Trust’s video about the campaign to save the woods around Lowell Park,…
  • The Map Thief: in the stacks of Sterling

    David Churbuck
    16 Nov 2014 | 8:54 am
    The time came in college where I had to foot the bill and as part of my tuition plan I needed to work a campus job. The usual scholarship gig was washing dishes in the dining hall — one of those hair-netted jobs that seemed embarrassing because you cleaned up after your friends, but when I went to the campus employment agency to fill out a form I happened to be there as a courtly looking professor kind of man was posting a job in the Sterling Memorial Library’s print shop for a printer’s devil. I interrupted his conversation with the clerk and introduced myself. He was…
  • On Being Manly (in which I go to Australia)

    David Churbuck
    13 Nov 2014 | 4:00 am
    Robert Hughes, the late Australian-born art critic, wrote a masterpiece of history in 1987, The Fatal Shore, in which he called his native land a “…cloaca, invisible, its contents filthy and unnameable.” He was referring not to his own, but to  English attitudes during the Georgian era towards his yet unsettled country as England prepared to empty its hulk ships and festering jails onto the First Fleet sailing off to Cook’s oversold Botany Bay in what would come to be known as the “Great Transportation” — the forced resettlement of hundreds of…
  • Whereabouts 11-7/11-14

    David Churbuck
    6 Nov 2014 | 7:37 am
    Off to San Francisco then Sydney, returning Friday the 14th
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    Ries' Pieces

  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    Laura
    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    Laura
    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
  • Marketing to do list for 2014

    Laura
    19 Dec 2013 | 8:26 am
    1. Stay focused Think about what you can get out of that might be weighing your brand down. Too many companies do the opposite and only thing about what else they can get into. Long term this waters down your brand in the mind of the consumer. 2. Think visually. Do you have a visual that communicates your positioning to consumers? If not you better find one. Strong brands combine a focus with a visual that communicates their position. Marlboro and the cowboy. Coca-Cola and the contour bottle. 3. Speak like a consumer. Too many companies have slogans and use language that consumers would never…
  • iPhone was first, but so was Motorola.

    Laura
    19 Sep 2013 | 12:20 pm
    The iPhone was described by Steve Jobs as “A revolutionary mobile phone...[and] a breakthrough Internet communications device." It literally changed how we thought about a cellphone. Instead of being a better phone, iPhone was a better internet device. It pioneered a diverging category of cellphones called touchscreen mobile internet devices. Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone invented the touchscreen internet device. Motorola’s Droid and Samsung’s…
 
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    Ryan Stephens Marketing

  • How and Why I Track My Life

    Ryan Stephens
    25 Nov 2014 | 8:30 am
    Unlike many people who I respect, I don’t believe in tracking for tracking’s sake It’s not one of life’s intrinsic pleasures. Personally, I only have one reason to track: to increase the quality of my life. How? By identifying things that are either correlated or causally-related to increased quality of life and optimizing for those things. – Buster Benson Because I anticipated that 2014 would be a year of intense learning for me, I kicked off the year by identifying Five Pillars for a Healthy and Happy 2014. These pillars would serve has my North Star and keep me pointed in…
  • Hooked: How to Build Habit-Forming Products

    Ryan Stephens
    16 Nov 2014 | 2:24 pm
    Seventy-nine percent of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. Candy Crush, Facebook, Instagram, SnapChat, Pinterest and Spotify. How many people download and use these apps on their phone so much so that using these products and services is not even a conscious choice anymore — it’s an instinct? How did we get so completely hooked? Admittedly, it was my stint at a sports technology start-up that initially piqued my curiosity of Nir Eyal’s book,…
  • 11 of My Favorite Reads From October 2014

    Ryan Stephens
    31 Oct 2014 | 7:27 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • 50 Timeless Philosophical Takeaways from Ryan Holiday’s The Obstacle is the Way

    Ryan Stephens
    15 Oct 2014 | 2:23 pm
    The impediment to action advances action. What stands in the way becomes the way. – Marcus Aurelius I read Ryan’s book, “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph,” during a relatively tough period in my life. I’d been working 60-80 hour work weeks and felt like I was missing out on my life. I was always irritable and I could barely find the time, or energy, to hang out with my new wife (in our first year of marriage no less). Not to mention, I had virtually zero time for all the other hobbies I’m passionate about, things like…
  • 10 of My Favorite Blog Posts, News Articles and Videos from Septemeber 2014

    Ryan Stephens
    30 Sep 2014 | 9:26 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of September 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
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    brandflakesforbreakfast

  • Tontino's wins at stock photography

    Kristien Del Ferraro
    26 Nov 2014 | 5:10 am
    A while back Buzzfeed published a list of 50 Completely Unexplainable Stock Photos No One Will Ever Use. Totino's, not wanting to see a good stock photo go to waste, decided to put them to use with pizza. Because why the heck not?!
  • prankvertising: so big it's small

    Kristien Del Ferraro
    26 Nov 2014 | 5:09 am
    Prankvertising has become so popular even regional, small department store chains are getting in on the action. While you'll find yourself asking "what in the hell?" several times while watching, this latest stunt video from Ocean State Job Lot in Rhode Island is quite delightful. Random customers who were encouraged to ring a bell at checkout were then taken on an over-the-top Christmas themed adventure for a chance to win prizes. Fun!
  • if you feel, eat a snack

    Kristien Del Ferraro
    26 Nov 2014 | 5:08 am
    Super break-through ad from W+K for Weight Watchers that goes far beyond the typical superficial reasons for losing weight, down into all the emotional reasons we eat. While skeptical that Weight Watchers really offers the type of help needed to get past those behaviors, it's fantastically executed nonetheless.
  • Old Spice take a look what you’ve done

    Stephen Palinkas
    25 Nov 2014 | 5:25 am
    Old Spice is no stranger to off-beat marketing mash-ups, and the men's grooming brand is at it again. In their latest ad, they build off the original crying mom spot, but this time bring dads into the mix. It’s great to see they’re dedicated to risk taking and pushing the envelope. Sure these ads make zero sense, but that’s okay because they’re hilarious. So keep the wacky and weird coming!
  • move...get out the way

    Stephen Palinkas
    25 Nov 2014 | 5:15 am
    Black Friday is almost here. Retailers are slashing prices and brands are gearing up for the mad holiday rush. Some of us are smart enough to stay home and wait for the holiday deals on Cyber Monday. The folks that are crazy enough to venture out on Black Friday are on a whole nother level. It’s basically survival of the fittest when those retails doors open. Seriously, shit gets crazy out there. Nacho Punch knows what’s up in this Black Friday horror film parody. The funny thing? They’re not far off from reality…
 
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    TrishaLyn.com

  • Black Friday Deals 2014!

    Trisha Lyn Fawver
    28 Nov 2014 | 6:00 am
    Black Friday is here!  As an affiliate marketing manager and affiliate myself, I see a lot of great deals that I want to share with you this holiday season!  These are just some of the Black Friday deals 2014 from merchants I use and love! I’ve sorted them out by basic category for you.  Any that have *** before the deal and no end date listedare only valid through the end of Black Friday (11/28/14)!  So get in on those deals first!  Any deals that don’t really fit in one category necessarily are under House & Home, FYI Accessories, Apparel, Jewelry, & Shoes Amazing…
  • Julep $1 Black Friday Polish Sale is BACK!

    Trisha Lyn Fawver
    27 Nov 2014 | 3:00 pm
    I don’t normally post sales, but, ’tis the season for savings and this was too good to pass up!  Julep is back at it this year with their famous $1 Black Friday Polish Sale!  The sale that launched a thousand ships and… oh, wait, maybe I’m in a turkey coma and confused… REGARDLESS!  This is the sale last year that tipped me over the edge to finally try out Julep after hearing a lot of good things, and launched my obsession with their polishes.  I’m excited to see which polishes will be on the $1 sale and hope to pick up some great stocking stuffers.
  • Wordless Wednesday: The Thanksgiving in South Carolina

    Trisha Lyn Fawver
    26 Nov 2014 | 1:45 pm
    The Thanksgiving in South Carolina   Wordless Wednesday: The Thanksgiving in South Carolina appeared first on TrishaLyn.com.
  • Dear Merchants I Don’t Manage

    Trisha Lyn Fawver
    26 Nov 2014 | 10:00 am
    I was told I should post these somewhere other than 3:00 AM rants on Facebook.  So here’s some Black Friday week funny from a very frazzled Affiliate Manager!  I’ve even added some that aren’t on Facebook, so enjoy! Riiiiight….. Dear Merchants I Don’t Manage, Uhm, by definition it’s not a Black Friday deal if it ENDS at 10 pm PST on Thanksgiving night. Sincerely, An Affiliate Manager Who’d Manage Your Program Right. Dear Other Merchant I Don’t Manage, If you know you’re going to send BF deals on Tuesday, don’t tell me that in the…
  • Find Holiday Polish with Target Gift Finder

    Trisha Lyn Fawver
    24 Nov 2014 | 9:45 am
    I would never presume to tell you that nail polish is a great holiday gift.  Truth be told, unless we’re talking about an extremely hard to find or grossly expensive polish, I think even the biggest polish addict out there would be disappointed if all you gave them for Christmas this year was a single bottle of polish.  But, there are always stockings to be stuffed, and polish is a great little item to add to any polish princess’ stocking! Target has a nifty gift finder that you can use to find all kinds of single bottles of polish as well as the gamut of gift sets that hit…
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    AdWeek: AdFreak

  • The New Star Wars Trailer Has Arrived, and the Year-Long Wait Has Begun

    28 Nov 2014 | 7:40 am
    What will the next Star Wars film look like, feel like and sound like? We've had no idea...until now. The trailer for Star Wars Episode VII: The Force Awakens has finally arrived, and it's packed with enough old-school vehicles and sound effects to show that director J.J. Abrams isn't going to try reinventing the whole look of the saga. So take a brief break from shopping, napping and leftover sandwich making to gather up the family and watch this titillating teaser:
  • The 'Camp Gyno' Girl Is Back in a Remarkable Trailer for Her Father's New Book

    26 Nov 2014 | 11:35 am
    You remember "Camp Gyno," the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she's dealing drugs. The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable. Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving…
  • Emmitt Smith Printed and Signed 400 Fan Tweets, Including a Marriage Proposal

    26 Nov 2014 | 10:19 am
    Most tweets have a shelf life shorter than a fourth down on the goal line, but a few hundred Emmitt Smith fans will be keeping their tweets around for a good long time. To help promote Comcast Xfinity's live sports coverage by "re-imagining the sports autograph experience," Goodby, Silverstein & Partners arranged a Twitter event Monday night, when the legendary running back signed printed banners made from real tweets. The #SignMyTweet hashtag was used more than 3,100 times, according to Goodby reps, and about 400 were signed. The printouts will be mailed to the fans. …
  • How the Music Company on Old Spice's 'Dadsong' Got the Ad's Twisted Genius Just Right

    26 Nov 2014 | 7:12 am
    Old Spice this week unveiled "Dadsong," its second lunatic 60-second musical via Wieden + Kennedy—the sequel to the award-winning "Momsong" from a year ago. Clearly, the music on a commercial like this isn't just an important component—it's the main component, around which everything revolves. AdFreak caught up with Sara Matarazzo, owner of music company Walker, which coordinated the scoring and recording of the music, to ask how it all came together. AdFreak: What was the brief for "Dadsong"? Sara Matarazzo: We worked on the…
  • W+K Made a Giant, Amazing Cuckoo Clock Out of an Oregon Maple for Portland Tourism

    25 Nov 2014 | 10:45 am
    Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S. Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland…
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    Marketing Pilgrim - Internet News and Opinion

  • Thanksgiving roundup: YouTube URLs, Vine gets pushy and more

    Cynthia Boris
    26 Nov 2014 | 2:05 pm
    Since this Friday is a holiday (Black Friday is a legal holiday, isn’t it), I thought I’d do my weekly tidbit roundup a little early. Putting the YOU back in YouTube YouTube is making it possible to change your YouTube user name to something more fitting for your brand. This is huge because so many people didn’t give a lot of thought to the name they created when they signed up. My YouTube name, TVCyn, was created when I was working as a TV reporter. Now, it’s a little off the mark and not intuitive for those who know my by my full name or often used nickname.
  • 50 percent of teens said Facebook is a snore

    Cynthia Boris
    26 Nov 2014 | 12:43 pm
    Facebook isn’t about to lose its status as the number one social network, but it seems like familiarity has bred a little contempt. 50% of the participants in the new GlobalWebIndex (GWI) Social Summary for Q3 2014 said they were using Facebook less frequently than they did in the past. (Study involved 170,000 internet users across 32 markets) The percentage gets even larger when you look at just the teens in the US and the UK. 64% are spending less time on Facebook for one big reason – they’re bored. Actually, it’s all rather chicken or the egg. 29% of teens said they…
  • The most popular product on Pinterest is. . . .

    Cynthia Boris
    25 Nov 2014 | 12:55 pm
    The number one, most popular (Based on total number of repins, comments, and likes from the Top 100 brands in the 2014 IR 500) product on Pinterest is not a sexy pair of stiletto heels, a designer dress or diamond earrings. Nope. According to an new infographic from Curalate, the most popular product on Pinterest is a cozy pair of camp socks from J. Crew. Really. If that was the $64,000 question today, I’d be going home a loser; socks! That’s followed by a slightly sparkly top by American Eagle and a military jacket from JC Penney. After that it’s mostly fashion and jewelry…
  • Twitter moves one step closer to total T-commerce

    Cynthia Boris
    25 Nov 2014 | 11:46 am
    What could be better than a hot cup of coca after a long, cold day of Black Friday shopping? I’ll tell you what, getting that cup of coca for less than everyone around you paid! That’s the American way. All you have to do is tap that new Twitter Offer from Cocabucks and it’s a done deal. I am truly excited by this new advertising option because it combines two of my favorite things: Twitter and digital coupons. Twitter Offers are digital deals shoppers apply directly to their credit card with a single click. This means shoppers have to register and store the card or cards…
  • 35 percent of people do it at work, 50 percent in the bathroom or in the car

    Cynthia Boris
    24 Nov 2014 | 3:39 pm
    Holiday Happenings for $200; 35% of people do this at work, but 50% say they’ve done it in the bathroom or in their car. What is shop online, Alex? Correct! Shopping is an important part of the holiday season, so people aren’t going to let a little thing like work stop them from getting every item on their gift list. In a recent Findlaw.com survey, 35% of people admitted to shopping while on the clock even if such behavior was frowned on by the boss. Why do they do it? 28% said they did it so they could keep their purchases a secret from family members. 24% said they simply…
 
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    Marketing Interactions

  • The Power of the B2B Buyer's Perspective

    ArdathAlbee
    25 Nov 2014 | 1:36 pm
    I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with marketing or sales, they care about the quality of the conversation or interaction and that it's giving them what they need. Salespeople are perfectly capable of using the tools available today to engage with prospects across all stages of the buying process. And they should be competent at all of those conversations. Marketers can…
  • The B2B Funnel is More Like a Pinball Machine

    ArdathAlbee
    24 Oct 2014 | 4:09 pm
    I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, so go watch it. Anyway it got me to thinking about one of the big concepts in my next book that I call The Continuum Experience. It's actually a continuation or extension of the concept of natural nurturing that I presented in my first book a few years back. Essentially the gist is that the funnel has constraints as a process…
  • Design B2B Marketing Content in Pursuit of Inquiry

    ArdathAlbee
    21 Oct 2014 | 4:34 pm
    In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. Most marketers have gotten so tied around the axle about wanting their content to perform from an audience perspective that they've not given much thought to how it can perform as an inquiry to improve that very relevance and engagement that they're after. The big question to answer is - What…
  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
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    A Source Of Inspiration

  • GAFAnomics

    Armando Alves
    26 Nov 2014 | 12:39 pm
    GAFAnomics explains how Google, Apple, Facebook and Amazon have evolved and decodes their visions on a strategic framework developed by Fabernovel. From economic impact to business strategies, the study helps us understand the key success factors for these companies and build upon this knowledge, rethinking organisations for a digital world. Disclaimer: i’m an invited lecturer for the Digital Transformation Program at Institut Fabernovel Portugal.
  • Palm sized DJ

    Armando Alves
    25 Nov 2014 | 4:37 pm
    Henning Lohse and Jan-Lukas Tirpitz created an Arduino and Bluetooth powered glove that converts hand movements to signals sent to an audio workstation. Part musical instrument, part synthesizer, there’s a lot of potential to explore beyond regular DJing.
  • Beyond filter failure

    Armando Alves
    2 Nov 2014 | 3:08 pm
    I’m afraid the web/tech community has done a lousy job promoting RSS, and even people I consider tech savvy aren’t aware how to use RSS or how it would improve the way they consume information. Between a Facebook News Feed shaped by commercial interests and a raw stream of information powered by RSS, i’d rather have the later. Read the full article on Medium.
  • GIF is the new black for Netflix France

    Armando Alves
    30 Oct 2014 | 9:12 am
    After posting about GIFerator, here’s another campaign pushing this old format into new places. For Netflix France, Ogilvy created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting the message to the medium. Pushing even further, some of the outdoors featured GIFs responding to current news or even weather conditions, a sign that real time marketing is going beyond social media.
  • We’re not in your phone anymore: Meet Dorothy

    Armando Alves
    26 Oct 2014 | 5:41 pm
    The yellow brick road to the Internet Of Things is becoming a lot more fun, as we leave the realm of technology novelty and start to create experiences based on human metaphors. Such is the case of Dorothy, a physical trigger making your phone smarter. By clicking your heels, you can get an Uber ride, make a dummy phone call or text your location to friends.  The device, created by iStrategyLabs, is powered by  LightBlue Bean, an Arduino micro-controller with a built in Bluetooth chip, accelerometer, and coin cell battery and pairs with an iOS app.
 
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    AttentionMax

  • Remember To Say “Thank You”

    Max Kalehoff
    24 Nov 2014 | 6:28 pm
    We’ve been expanding my team at work and interviewing lots of candidates. We interviewed one candidate who seemed perfect for a certain role — one for which we received nearly 1,000 applications. This candidate was smart, articulate and a cultural fit. Her experience and focus made her likely to succeed. Despite being our frontrunner, we eliminated her candidacy because of one small detail: with the exception of me, she neglected to send any teammate she met with a thank-you note. That omission told me she ignores details, doesn’t respect peers, or…
  • Future-Proofing Your Digital Existence

    Max Kalehoff
    31 Oct 2014 | 1:41 pm
    “I’m back,” announced David Churbuck in the headline of his latest blog entry. He just recovered from a blogging hiatus and software meltdown that took his site down for a month. I’m glad to have him back because he’s a good writer and I enjoy his rants on technology, religion and New England life. His absence is a perfect demonstration of how a blog (or any sort of digital app) will erode if you walk away — whether a short hiatus, a long one or an indefinite one. That’s because of the ongoing technical administration required for hosting,…
  • 14 Of The Worst Resume Mistakes Ever

    Max Kalehoff
    26 Oct 2014 | 7:36 am
    Our marketing team is hiring actively for a variety of roles. While I receive recruiting support from our HR/recruiting team, and other members of the marketing team, I try to keep close to all stages of the talent recruiting funnel. (A key responsibility of leading a brand is understanding the talent your brand attracts.) This post is about the “top” of the recruiting funnel — the resume submission stage. And I’ll cut to the chase: I’m shocked by how many educated, experienced and outgoing candidates fail on resume fundamentals. If you are a…
  • World’s Best Hot Sauce Recipe

    Max Kalehoff
    25 Oct 2014 | 8:07 am
    I love chile peppers. I have eight varieties growing in my garden. I cook with them and eat them straight. I also love hot sauces. We keep about eight different kinds on a tray on our dining table, like Sriracha, Cholulu, Thai chile, Frank’s and so on. So you can understand I enjoy concocting hot sauces as well. I have a few good recipes, though I invented one which is undeniably everyone’s favorite. We’ll call it Max’s Hot Sauce. The response is always the same: “Complex flavors. Balanced. Strong heat yet not overpowering. Delicious. Can I have the…
  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
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    Rescue Marketing

  • The magic triangle of small business

    Mark Riffey
    24 Nov 2014 | 4:34 am
    Take a look at any reality show business turnaround and the story is always the same: Quality, customer service, management. It’s the magic triangle of small business, much less the formulaic basis of most business turnaround reality shows. What’s a bit stunning is that people actually wait around for the reality show hero and their crew to show up before they take action to clean up the mess they’ve made – and even then, it’s orchestrated by the show. Sure, there’s some money and some not-so-good publicity involved, but most of the time, they’d be…
  • Has your client list heard from you lately?

    Mark Riffey
    20 Oct 2014 | 3:23 am
    As we head into retail’s peak shopping season, the big question is “Will my clientele buy…again?” Have you had any contact with them since last November or December? The people spending money are in your client list, right? Client list? If they aren’t on your client list (or you don’t have one), how would you tell them important news when they aren’t on your site or in your store? Without an accurate list, the only way to attempt to reach them is by spending a ton of money on advertising that isn’t guaranteed to reach your existing clients.
  • Selling to everyone

    Mark Riffey
    13 Oct 2014 | 3:37 am
    Selling isn’t about the shine; it’s about what happens when the shine has worn off. Will your (or your clients’) management will think positively of you a year from now because of an investment you championed? They’d better. Sales calls: How they react What’s your reaction when a salesperson calls? Are there any salespeople who stand out from the crowd that you don’t want to talk to? If you’re a salesperson and you don’t get sales calls, ask around your company about the nature of the sales calls your management receives. You could learn a lot…
  • Does your business reality match theirs?

    Mark Riffey
    6 Oct 2014 | 4:28 am
    If you happen to pay attention to any of the business turnaround reality shows on TV (I see them on rare occasions), you’ll know that the pattern is the same for most of them – regardless of the type of business. Typically, there are some quality and cleanliness problems, a management issue or two (or five),  a lack of performance that’s often attributable to training and consistent systems and processes, and last but not least, a lack of attention to the numbers. In some rare cases, the businesses seem to be more of a hobby or an escape than an actual business – a…
  • Constraint and risk avoidance

    Mark Riffey
    24 Sep 2014 | 2:39 am
    How do you manage constraints and risks? The two significantly impact your company’s ability to stay alive, much less grow. Constraints appear in many different forms: people, equipment, capital, cash flow and mental bandwidth are just a few. “Being constrained by hardware actually makes it impossible to do the things that you want to do as a business.” – Amazon.com CTO Werner Vogels. Computer server hardware and manufacturing gear like a CNC machine or 3-D printer speeds are constraints that could prevent you from keeping up with demand, much less expanding how much…
 
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    Adverblog

  • MINI Singapore – the dangers of texting and driving

    Mark
    21 Nov 2014 | 1:38 am
    Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game. Designed to be played on mobile only, MINI TEXTRACER looks like a simple game. Control the car by typing a given text message.
  • Nokia Lumia 735 Selfie Camera

    Mark
    12 Nov 2014 | 6:13 pm
    Launching the Lumia Selfie Phone, with a highly un-selfish collection of selfies from Nordic fashionistas, donating money to charities (they aim to inspire and directly support the fight against online bullying in the Nordic countries), from every image and GIF using Tumblr’s API. Visit the site here
  • Reactvertising is catching

    Mark
    8 Nov 2014 | 7:10 pm
    Don’t you just love a speedy social brand reaction to a real-time event? – think Oreo with the Super Bowl blackout. Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you’re reacting too slow? … this is gold. Made by john st.
  • Monty’s Christmas

    Mark
    6 Nov 2014 | 2:55 pm
    Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. John Lewis does it again. The story continues on the John Lewis site with a whole bunch of extra stuff like books, apps and twitter feeds. Click here to view
  • Finally, an awards show for case studies!

    Bridget
    4 Nov 2014 | 11:57 pm
    …well, not really but Rethink Communications has produced a funny spoof video that introduces The Caseys – an awards show that celebrates innovation & brilliance in award show submissions. It’s hard to choose a favourite category between ”Best Use of Making-Of Footage”, “Most Innovative Use of a Single Tweet”, “Most Impressive-Looking Numbers”, “Most Emotion” and of course “Best use of agency people posing as real people”.
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    All You Need Is A Good Idea!

  • Short and sweet

    Jay H. Heyman
    27 Nov 2014 | 7:17 am
    (Photo credit: Wikipedia) Since this is Thanksgiving, and you are busily overindulging, today’s post will be short. And very sweet. In fact, this link is to a candy shop in Boston that my daughter recently visited. I was delighted with the chocolate covered gummy bears she brought for me. (No, you can’t have any. And anyway, there are none left.) But what I got a particular kick out of was the little yellow and black round sticker inside the box. There was absolutely no logical reason for it to be there. It wasn’t a discount coupon, or any kind of sales pitch. But it did wonders to…
  • Half of them won’t like it anyway

    Jay H. Heyman
    24 Nov 2014 | 7:29 am
    When you click on the link to this article in the New York Times, you won’t see the sub-head that prompted this post in the first place. Their headline is: “Invoking the ‘I-Word’ upsets rights groups in Colorado.” And the article talks about how a chain of Mexican restaurants called “Illegal Pete’s” has local and national immigrant rights groups complaining that his use of the word in connection with a person’s name is derogatory and offensive. The proprietor, Pete Turner, says that the name was inspired by the name of a bar in a novel and by his late father, also named…
  • The only thing they’ve cut is the humor.

    Jay H. Heyman
    20 Nov 2014 | 8:11 am
    (Photo credit: Wikipedia) When the Dollar Shave Club first arrived in 2012, the video introducing it went viral, with over 1 million views in the first four days. It starred the company’s CEO Michael Dubin, a former digital marketing biggie at Sports Illustrated. Now they’ve introduced four new spots, each co-written by Dubin. And though I am indeed a Shave Club Member in good standing, these spots are nowhere in the same class as the introductory commercial. The situations and the humor is forced, and while Dubin says they are rooted in truth, they are just rooted in being coarse,…
  • Probably the smallest good idea possible

    Jay H. Heyman
    17 Nov 2014 | 8:10 am
    I have always maintained that a good idea is “device” independent. The size of the budget does not turn a bland idea into a good one. Nor does where you are going to use it: ads, website, blogs, boosts, thought-leadership articles, email blasts, infographics —they are merely the delivery system. A good idea is a good idea, be it used for a 20-million dollar cable push or a coupon ad in a free standing insert. Period.So when I saw the flier above (that’s how the New York Times spells it, not “flyer”), after I finished chuckling, I realized it was a perfect example of what I mean.
  • Here's a commercial you will actually enjoy

    Jay H. Heyman
    13 Nov 2014 | 6:41 am
    (Photo credit: Wikipedia) Everyone once in a while, I see a commercial that has an impact comparable  to the classic Mean Joe Green Coke spot. This one is from McDonalds; a commercial they ran in Brazil celebrating the World Cup. It is exhilarating, rather than poignant, but I bet you can’t just watch it once!
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    Seth Godin's Blog on marketing, tribes and respect

  • The fear of freedom

    Seth Godin
    28 Nov 2014 | 1:49 am
    What will you do next? What can you learn tomorrow? Where will you live, who will you connect with, who will you trust? Are questions better than answers? Maybe it's easier to get a dummies book, a tweet or a checklist than it is to think hard about what's next... It's certainly easier to go shopping. And easier still to buy what everyone else is buying. We live in an extraordinary moment, with countless degrees of freedom. The instant and effortless connection to a billion people changes everything, but instead, we're paralyzed with fear, a fear so widespread that you might not even notice…
  • The problem with problems

    Seth Godin
    27 Nov 2014 | 2:44 am
    We have limits. There are challenges, limited resources, people or organizations working against you. Your knee hurts, the boss is a jerk, the systems are down. We have opportunities. There are opportunities, new sources of leverage and ideas just waiting to be embraced. You can share something, give something, make something better. There are always limits, and there are always opportunities. The ones we rehearse and focus on are the ones that shape our attitude and our actions. How many times a day do you think about or announce the limits you face, the people who cannot be trusted, the…
  • The last minute glitch

    Seth Godin
    26 Nov 2014 | 2:55 am
    I got a note from Joni Mitchell yesterday.  Well, not just me. Everyone who got her new boxed set got the note. The note takes responsibility for some of the tracks on the CD not matching the order of the liner notes. Apparently, the brilliant artist needed more time, and cared enough about her work to re-arrange it until the last minute, and was brave enough to speak up and take responsibility. So, it's not just you. The last minute looms large. The glitch is in how we define the last minute. We can't make the feeling go away, but we can be clear about when the last minute…
  • A three-step marketing ladder

    Seth Godin
    25 Nov 2014 | 2:34 am
    Probably worth reviewing at your next marketing meeting (or every marketing meeting)... There's a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more.  Awareness is sexy You don't need to be known by everyone (or even most people) merely the right ones Awareness probably isn't as much of your problem as you think it is Awareness-seeking is addictive (and easy to measure) Education is the story we tell, the transfer of information and…
  • Sign your work

    Seth Godin
    24 Nov 2014 | 2:52 am
    We expect authors, painters and singers to identify themselves, to sign the work they do. And surgeons and lawyers as well. What about managers, committee members, engineers and everyone else who makes something? Who made this policy? Who designed this menu? Who approved this project? If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.        
 
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    Ogilvy Blog Aggregator

  • Social Digest – It’s Shia LaBeouf!

    28 Nov 2014 | 7:59 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. Enjoy! 3 THINGS YOU NEED TO KNOW   Facebook to show users fewer promotional Page posts in the News Feed Facebook video views are slowly catching up to YouTube How technology is changing media. Dive into this treasure trove of juicy stats and insights from Buzzfeed on social, search, mobile, video, and ad spend.   In other news…   The sound of Prague. Very cool real-time city overlay with social activity from Heineken Tesco tries to reduce the Christmas gift…
  • Phillip Hughes, caught Destiny, bowled Fate.

    26 Nov 2014 | 2:23 pm
    In his teens, he was easily Australia's most gifted batsman.At 19, he was touted as the next Ozzie  prodigy.At 20, he scored twin centuries -- the youngest ever to do so --- against South Africa in just his second test.Gutsy, flamboyant, fearless kid.I still remember that 115 and 160 he scored. Against Steyn and Co. in South Africa, at Durban.Cutting and hooking bouncers at will, smiling away.He was supposed to be the future Aussie captain.Then he lost form.Lost his spot in the national team.Vanished.Often he was dropped after just one setback or too, while other less mediocre players…
  • Coincidence #1

    26 Nov 2014 | 4:54 am
    Maybe the ING disappointment happened for a reason, like most things do.This set me thinking.Of some recent 'coincidences' that have just struck me.This post is about the first of these.But first a little background. From my very childhood, I have felt the tug towards spirituality. A curiosity about god and other such debatable concepts. For instance, I remember spending one entire Durga Puja (I must have been 14 or 15 then) arguing relentlessly, and in vain, with Saikat and Saha, two neighbourhood buddies, about whether God exists. They finally won that debate. I couldn't put forth an…
  • Tough 7 days

    26 Nov 2014 | 3:32 am
    The past week has been daunting.Took the kids to Bangalore to see their mom. And figure out where they/we could live. The schools they could go to. After all, just a month left now.I had feared how the suffocating proximity will affect my fledgling steps towards peace, and my pessimism didn't disappoint me.I guess I was tired too. Not having a nanny at all, and then trying to look after the kids alone in a new city that they don't want to relocate to, was pretty tough. Since her work kept her very busy in office, I spent two out of the four days ferrying the 2 kids all day between Cubbon…
  • Black Friday And The Rise Of Retail Prostitution

    25 Nov 2014 | 12:44 pm
    Imagine we lived in a world where love didn’t exist. Every day would be filled with people moving from interaction to interaction – only investing in each one out of convenience or necessity. In this lonely existence, any relationship would be a short term diversion. People would detach themselves and their emotions from one another. Without love, loyalty wouldn’t be possible. Thankfully, none of us live in that world. We have love and relationships and family and humanity. Except on Black Friday. That one day of the year when retailers and brands slash their prices and try…
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    Lip-Sticking

  • Stay Connected While You’re Home for the Holidays

    Yvonne
    26 Nov 2014 | 2:17 pm
    If you, like many people, will be headed over the river and through the woods to Grandma’s house — or anywhere else for that matter — you may stress out at the idea of stepping away from your business for days or weeks at a time. Thankfully, we live in an era of technology and being out of the office doesn’t have to cause a catastrophe for your business. Here’s how to reduce that holiday stress, enjoy time with family and friends, and keep your business up and running. Plan Ahead. Simply giving your customers a head’s up that you will be unavailable (or have limited access to…
  • Your Power is in Your Voice #womenofpower

    Yvonne
    4 Oct 2014 | 6:50 am
    by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to me, through the miles between us, the phone line, the very air separating us. "I agree," I said, without anywhere near as much impact, I am sure. We talked business. We talked personal lives. We laughed. We shared a few stories. We took the frayed edges of our lost connection and began to repair them. The color of our lives improved. We went from gray to red... and variations between.  I find it…
  • Conversation with A Friend #friendshipendures

    Yvonne
    3 Oct 2014 | 10:57 am
    Dr Lorie Huston and Yvonne at WIPIN by Yvonne DiVita   #friendshipendures “This is an amazing event,” she said as we met in the narrow hall of the exhibit area for BlogPaws Denver, 2010. Her blue eyes sparkled like a sunny afternoon in June. I have to admit, I was pleased with all the praise coming our way. The event was the second BlogPaws, here in Denver, back in our launch year. I remember the conversation so well because having someone of the stature of Dr. Lorie Huston compliment you is not something you forget. “Thank you,” I said. We shook hands. We talked a bit more about why…
  • Blogging is So 1999!

    Yvonne
    30 Sep 2014 | 12:43 pm
    by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arriving, with the celebratory night called New Year's Eve, hard on his heels. I wonder how St. Nick celebrates - does he just crash and heave a big sigh, and wait for his wife to bring him a beer? #thingsthatmakeyougohmmmm Over the last two years, as I've worked more intimately in blogging and programs with brands, over at BlogPaws, my emerging and strong community of pet people who blog or tweet or just connect…
  • #Sunisforshining Don't Let the Sun Catch You Crying

    Yvonne
    26 Sep 2014 | 10:31 am
    by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. The incident causing this statement arose from an event that had happened several weeks prior. The person making the statement had worked with a competitor, a big competitor, to devise some online content that she now wanted ME to share.  I was surprised. I was confused. I was ... slowly, a bit angry. "I'm here,…
 
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    David Meerman Scott - Web Ink Now

  • Optimizing the Past: Content Lessons from the HubSpot Blog Team

    25 Nov 2014 | 1:36 pm
    Content drives action. Content is the best way to reach buyers. Content is King. (And President and Pope and Queen as well). So how do you create great content? How do you understand your buyers, create compelling content that educates, informs, and entertains them, and then how does that content drive action and grow business? And what are the implications for ROI?
  • The Sales and Service Disconnect

    18 Nov 2014 | 7:15 am
    Here’s something curious: Many companies have completely different cultures and procedures for their customers depending upon which department is interacting with them. The manner in which salespeople engage potential new customers when trying to win new business is often light-years removed from how these same customers are serviced by the company only months later.
  • Charity: water Changes the Rules of Nonprofit Fundraising While Also Changing the World

    13 Nov 2014 | 6:42 am
    All organizations must start with an authentic and compelling story and communicate that to customers. This strategy is essential for companies, educational institutions, individuals, and yes, nonprofits too.
  • The Secret Weapon of Business Growth

    11 Nov 2014 | 11:09 am
    Throughout the year that I had been researching and writing The New Rules of Sales and Service, I had the pleasure of interviewing hundreds of people who are involved in serving customers. I was stunned by the number of them who revealed to me that they had turned their customer service function into a “secret weapon” of revenue growth!
  • I Was Successfully Stalked!

    6 Nov 2014 | 7:25 am
    I was “stalked” in a very polite and clever way by a team of Tufts University undergraduates who lured me to their class. Some background: My book The New Rules of Marketing and PR is used as a text in hundreds of universities around the world. I’m frequently invited to speak to the classes who use my book. While I’d love to be able to visit each class, that’s impossible. I do visit local universities in the Boston area on a pro bono basis when I can – over the years I’ve lectured at Boston University, Bentley University, Harvard Business School, and several others near my home.
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    Online Marketing Blog - TopRank®

  • Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

    Ben Brausen
    28 Nov 2014 | 2:45 am
    10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges Facing Social Media Marketers - Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter Google: Stop Using PageRank As A Metric, We…
  • Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

    Lee Odden
    26 Nov 2014 | 8:30 am
    Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content Marketing is all about customers and providing them the information they need to inspire action. The themes that align buyer interests and brand goals as part of a content marketing strategy can inspire the focus of any content or media whether it’s…
  • How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

    Lee Odden
    25 Nov 2014 | 9:02 am
    A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was promoted to attract links and social shares to ensure a presence on crawlable social media platforms. But then organic traffic began to slow down in growth and eventually decline, despite following SEO best practices capable of the…
  • 20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

    Lee Odden
    24 Nov 2014 | 5:27 am
    On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself. While the Minneapolis / St. Paul…
  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
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    Ads of the World™

  • Colombo Shirt Store: Flying collection for Black Friday

    ivan
    28 Nov 2014 | 10:19 am
    Advertising Agency: Publicis Salles Chemistri, Sao Paulo, Brazil Creative Directors: Luis Felipe Figueiredo, Antonio Correa Art Directors: Germano Webber, Marcelo Ferreira Copywriter: Cadu Vigilia Production Company: Miolos Fritos Graphic Company: Wender Assis Published: November 2014
  • Star Wars: The Force Awakens

    ivan
    28 Nov 2014 | 9:25 am
  • Familia: Accidents happen, 3

    ivan
    27 Nov 2014 | 11:28 am
    Advertising Agency: Creamos, Medellín, Colombia Creative Director: Jorge Montoya E Art Director / Illustrator: Wendy Giraldo Copywriter: Alejandro Metaute Photographer: Luis Cano Published: November 2014
  • Familia: Accidents happen, 2

    ivan
    27 Nov 2014 | 11:28 am
    Advertising Agency: Creamos, Medellín, Colombia Creative Director: Jorge Montoya E Art Director / Illustrator: Wendy Giraldo Copywriter: Alejandro Metaute Photographer: Luis Cano Published: November 2014
  • Familia: Accidents happen, 1

    ivan
    27 Nov 2014 | 11:28 am
    Advertising Agency: Creamos, Medellín, Colombia Creative Director: Jorge Montoya E Art Director / Illustrator: Wendy Giraldo Copywriter: Alejandro Metaute Photographer: Luis Cano Published: November 2014
 
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    adland.tv - all the adnews not fit to print

  • Agency 358 revamps Finnish beer brand Lapin Kulta

    kidsleepy
    28 Nov 2014 | 5:51 pm
    My favorite Finns at Agency 358 just revamped Lapin Kulta, a lager that now looks, at least to me, a lot more premium than it used to. The red northern star on the packaging is a nod to the fact that the beer is ever moving forward. Nice and clean and crisp. Just like the beer. Love it. Adland:  adnews Read more about Agency 358 revamps Finnish beer brand Lapin Kulta Add new comment
  • Mix Brasil Festival "Everyone is Gay" (2014) :45 (Brazil)

    kidsleepy
    28 Nov 2014 | 11:53 am
    This spot for 22º Mix Brasil Festival of Culture and Diversity takes the stereotypical "if you do x behavior than you're gay," and turns it on its head. Funny stuff. Country:  Brazil Commercials:  Entertainment Read more about Mix Brasil Festival "Everyone is Gay" (2014) :45 (Brazil) Add new comment
  • 7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou

    Dabitch
    27 Nov 2014 | 5:35 am
    You may have seen it all over twitter already, the knit-bombed London bus. A stark contrast to this seasons grey skies. Magda Sayeg and her team of 12 fellow knitters from Austin, Texas completed the design, bringing thousands of square feet of yarn that filled almost 20 suitcases to the UK. Dressing up the bus took three days, and you can see the result driving around London now. The making of the bus: Adland:  adnews Read more about 7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou 1 comment Add new comment
  • 7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA)

    Dabitch
    27 Nov 2014 | 5:22 am
    “Urban Knitter,” Magda Sayeg transforms a run-down square in Santiago, Chile with colourful knitted patterns because it's good to be your own quirky self. Country:  United States Commercials:  Drinks & Alcohol Read more about 7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA) 2 comments Add new comment
  • 7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)

    Dabitch
    27 Nov 2014 | 2:46 am
    7up® flew Magda Sayeg, the urban knitting queen, to do some yarn bombing in London. She completely transforms a London double-decker bus. Country:  United States Commercials:  Drinks & Alcohol Read more about 7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK) Add new comment
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    Russell Davies

  • less is better

    russell davies
    27 Nov 2014 | 3:40 am
    This popped up on twitter today, via timehop: It's a year old, but I imagine they'll be saying similar things again soon. I always think of this as the 'Microsoft mistake' - thinking that a long list of features represents better value, and seems like better value, than a shorter list of features people understand and approve of. I imagine people thought more of the BBC that did less. Contrast this approach with the one that saved Apple. Fewer, better, more understandable products. Don't get me wrong, I love the BBC, but if you wanted to illustrate feature-creep this…
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    Marketing & Strategy Innovation blog

  • Brand Experience Brief: Targetexpress

    admin
    17 Nov 2014 | 4:36 am
    TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: retail formatsbrand experiencesDenise Lee YohnTarget
  • The Come Back of Hardware. And Software Is Becoming a Commodity

    admin
    17 Nov 2014 | 3:31 am
    The world is suddenly obsessed with smart technologies and this time around it seems unstoppable. Our everyday electrical and mechanical industrial object will now be occupied and ran by software and connected to the cloud. It also means each object (as small as some smoke detectors and as large as automobiles) will now be equipped with tons of sensors and can adapt to different environment and individual needs. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Idris Mooteesoftware
  • What Is Fairness?

    admin
    16 Nov 2014 | 11:48 am
    What is “fairness”? And what happens when technology decides? Fairness is one of those values that Americans love to espouse. It’s just as beloved in technical circles, where it’s often introduced as one of the things that “neutral” computers do best. We collectively perceive ourselves and our systems to be fair and push against any assertion that our practices are unfair. But what do we even mean by fairness in the first place?Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: danah boydsocial analyticstechnologyfuture
  • 18 Reasons to Map Customer Journeys

    admin
    16 Nov 2014 | 11:09 am
    Have you started journey mapping yet? Or are you still wondering why it's an important tool to have in your customer experience management toolbox? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesAnnette Franz Gleneickicustomer journey
  • Cialdini’s Latest Persuasion Secrets, More – Roger’s Picks

    admin
    11 Nov 2014 | 1:19 pm
    It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! My StuffFacebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingweb resourcespsychology
 
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    mobileStorm » Digital Marketing Blog

  • Cyber Monday Could Be Huge Next Week

    Mobile Marketer
    26 Nov 2014 | 5:00 am
    What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in an effort to increase their share of online sales. How should retailers be gearing up for this to maximize potential and stand out from the competition? “The answer is simple – in contradiction to the name, retailers shouldn’t neglect their physical stores but focus on omnichanel communications to maximize sales,”…
  • What’s Better than Being Loved? This Holiday Season, It’s ROI Via Social Media

    Mobile Marketer
    25 Nov 2014 | 5:00 am
    They come and they go, those markers of social acceptance. For a time, retailers delighted in click-throughs. Then they eagerly drooled over engagement data. But this holiday season, retailers seek one thing and one thing only: sales. “Last holiday season, social marketers for major retail brands saw how many fans they could corral or how many likes they could amass,” says Mairead Ridge, Senior Manager of Marketing at Offerpop in New York City . “Those same marketers are now on a quest to deliver the strongest ROI for brands; not in “likes,” but in the form of social…
  • Don’t Mess with Mom: Mobile Health Marketing to Mothers Should Be Practical, Convenient

    Mobile Marketer
    24 Nov 2014 | 5:00 am
    Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste. That’s useful research from BabyCenter, which in addition to acknowledging the opportunities of mobile marketing to Moms, suggests that healthcare marketers take heed that their outreach and content must be both practical and convenient. “As of July, around three in 10 U.S. mother smartphone users said they tracked their own…
  • Jingle Bells, Social Media Sells: Holiday 2014 Infographic

    Mobile Marketer
    20 Nov 2014 | 5:00 am
    In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and display shelves of fleece slippers, leather gloves, and sweaters. A full 42 percent of retailers ramped up holiday advertising in early fall, long before the pumpkin-shaped Halloween peanut butter cups were sold out. So what can we expect for the holidays this year? For starters, optimism. Fully 86 percent of retailers are…
  • China Has More ‘Cord Cutters’ Than US: 71% of Chinese Consumers Watch Videos on Mobile

    Mobile Marketer
    19 Nov 2014 | 5:00 am
    Americans still seem addicted to the flat screen TVs that often eat the better part of the family room. But in China, consumers are moving faster to become what the industry calls “cord cutters” — ditching televisions to watch video and film via smartphones and tablets. New research from the Interactive Advertising Bureau (IAB) makes it clear that these devices have become the dominant venue for videos: 71 percent of China’s mobile-savvy consumers watch full length TV shows straight on mobile every week. The “IAB U.S. and China Mobile Report 2014″ notes…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Maximize quality referrals to your law firm

    Toronto Marketing Blog
    27 Nov 2014 | 3:56 pm
    If you asked the people in your network to describe your firm to you, how well would they do? Area of practice? Most people would probably get that right.  Location? Probably.Here's where folks might start to stumble.Would they be able to describe your ideal client beyond a token few words? Your greatest strengths? Your approach? If you're anything less than certain, then you might be losing out on quality referrals that were there for the taking. So, how can you get the people in your network to do a better job of referring prospective clients to your law…
  • FREE: Proven Coaching Toolkit Framework, Instruction Manual, & LIVE 90-Minute Training

    Toronto Marketing Blog
    17 Nov 2014 | 7:59 am
    If you're a coach and you haven't yet taken any webinars with WBECS, consider signing up for training on the Coach Master Toolkit with developer Andrew Neitlich.  I've participated in WBECS programming in the past and it is excellent.  They bring in quality speakers. Their format is engaging.  And sessions are chock full of valuable insights and guidelines.  The session this week is free. It's 90 minutes long and it comes with the following (taken from confirmation email, received from Ben Croft, WBECS…
  • One key takeaway from 'Turning strangers into clients', a social media webinar

    Toronto Marketing Blog
    14 Nov 2014 | 7:27 am
    Do you treat your social media marketing like advertising?  If you had to pay thousands of dollars to have a LinkedIn profile, to appear in search results on the LinkedIn platform or to post updates in LinkedIn groups, would you change what you posted? Do you hold social media to the same standards that you would hold a print publication, a mailing or other out of pocket marketing activity? Think about it.Doesn't time lost on failed marketing represent opportunity cost?  What could have been happening with your practice, if you'd tried…
  • Which social media sites should you be on?

    Toronto Marketing Blog
    13 Nov 2014 | 6:04 am
    The social media sites best suited to your professional practice will depend on your unique circumstances - your sector, target audience, unique offering, interests etc.  That said, to make an informed decision it also helps to stay abreast of changes in the marketplace.  Adjust as necessary but avoid jumping around, as marketing works best when the same audience starts to recognize and trust you over time. You need to be in one place for an extended period of time for that to happen.Research data on the current social media landscape is available in the Social Media…
  • 3 Ways to juggle your blog with LinkedIn's blogging platform

    Toronto Marketing Blog
    31 Oct 2014 | 6:59 am
    LinkedIn will be opening their blogging platform to all members shortly. Should you use it? If you do, what should you do with your existing blog?   Keep it!Here are three ways to juggle your blog with LinkedIn's blogging platform:For SEO purposes, switch it up. Even if you're writing for the exact same audience on your blog and on LinkedIn, change about 20% of the content. Google doesn't like to read the same thing twice! Post your article to your blog first. You own your blog. You don't own the LinkedIn blogging platform. So, make it clear to Google that you're the…
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    David Airey

  • Lassa road fashion

    David Airey
    28 Nov 2014 | 7:50 am
    Barring the Goodyear Blimp, Bibendum, and Pirelli calendars, I can’t remember much of what tyre manufacturers put out there to promote their products. So these “winter road fashion” print ads for Turkish manufacturer Lassa caught my eye. A memorable idea from Happy People Project in Istanbul. Via @issue.
  • Typeface combinations used in design books

    David Airey
    17 Nov 2014 | 3:35 am
    The authors of these books work with type for a living, and although not all authors were responsible for the design of their books, I was interested to know what typeface combinations were chosen to represent their words. The comparative images in the post show mid-weight members of various type families. Some of the books also use other weights, and a couple of examples use just one type family throughout. The Elements of Typographic Style (fourth edition, 2013), by Robert Bringhurst — Minion (Robert Slimbach) and FF Scala Sans (Martin Majoor) Elements of Typographic Style, photo via…
  • Ask me anything #2

    David Airey
    10 Nov 2014 | 4:36 am
    Following part #1… Photo by Roo Reynolds 21/ How much time did you spend on your favourite piece of work? — Dustin Andrew I couldn’t choose just one, but there are a few that definitely aren’t favourites. One should’ve lasted three or four months, but 18 months had passed before I was paid the balance. That taught me not to let a client change my working terms. The terms are there for a good reason, and when you give permission to change the fundamentals of how you work, it creates a mindset where you’ve already ceded control of the process before the project…
  • Things I’m sent

    David Airey
    31 Oct 2014 | 5:03 am
    Now and again people send me products to review. A lot of what’s sent isn’t worth sharing, but other things are… The RAVPower portable charger and torch, for example. I keep it in the car in case my phone dies or on the off-chance I get a puncture at night. The torch is surprisingly bright, and it’d easily fit in a purse. Available on Amazon.com and Amazon.co.uk. Monotype sent issue one of newly-launched The Recorder. Beautifully designed by Luke Tonge and edited by Emma Tucker, the issue features “both the heritage of typography, and its contemporary application,…
  • How to persuade

    David Airey
    24 Oct 2014 | 12:43 pm
    Relevant to my last post… “[Bill] Bernbach and his legions created product ads that connected both rationally and emotionally. More often than not every frame of the TV spot or every visual in the print ad featured only the product. Today it seems most every ad is an ad for the category. The new Beats headphone ads are a perfect example of this. I’m supposed to buy Beats because a well-muscled superstar does? Really?” That was George Tannenbaum on his blog. George shared this ad (below) by Carl Ally (1924-1999). It’s from the Bernbach era, when advertising wasn’t…
 
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    adland.tv - all the adnews not fit to print

  • Agency 358 revamps Finnish beer brand Lapin Kulta

    kidsleepy
    28 Nov 2014 | 5:51 pm
    My favorite Finns at Agency 358 just revamped Lapin Kulta, a lager that now looks, at least to me, a lot more premium than it used to. The red northern star on the packaging is a nod to the fact that the beer is ever moving forward. Nice and clean and crisp. Just like the beer. Love it. Adland:  adnews Read more about Agency 358 revamps Finnish beer brand Lapin Kulta Add new comment
  • Mix Brasil Festival "Everyone is Gay" (2014) :45 (Brazil)

    kidsleepy
    28 Nov 2014 | 11:53 am
    This spot for 22º Mix Brasil Festival of Culture and Diversity takes the stereotypical "if you do x behavior than you're gay," and turns it on its head. Funny stuff. Country:  Brazil Commercials:  Entertainment Read more about Mix Brasil Festival "Everyone is Gay" (2014) :45 (Brazil) Add new comment
  • 7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou

    Dabitch
    27 Nov 2014 | 5:35 am
    You may have seen it all over twitter already, the knit-bombed London bus. A stark contrast to this seasons grey skies. Magda Sayeg and her team of 12 fellow knitters from Austin, Texas completed the design, bringing thousands of square feet of yarn that filled almost 20 suitcases to the UK. Dressing up the bus took three days, and you can see the result driving around London now. The making of the bus: Adland:  adnews Read more about 7up, took over a London bus with an urban knitting campaign #feelsgoodtobeyou 1 comment Add new comment
  • 7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA)

    Dabitch
    27 Nov 2014 | 5:22 am
    “Urban Knitter,” Magda Sayeg transforms a run-down square in Santiago, Chile with colourful knitted patterns because it's good to be your own quirky self. Country:  United States Commercials:  Drinks & Alcohol Read more about 7up - Urban Knitter #Feelsgoodtobeyou - (2014) :30 (USA) 2 comments Add new comment
  • 7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK)

    Dabitch
    27 Nov 2014 | 2:46 am
    7up® flew Magda Sayeg, the urban knitting queen, to do some yarn bombing in London. She completely transforms a London double-decker bus. Country:  United States Commercials:  Drinks & Alcohol Read more about 7up - #feelsgoodtobeyou yarn bombed London bus - (2014) 2:00 (UK) Add new comment
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    Osocio Weblog

  • Asian Vaginas End Racism

    Marc van Gurp
    22 Nov 2014 | 2:00 am
    Ever heard a guy say, “I’m not racist, I’ve dated Asian/Latina/Black women before?” Or “I treat my housekeeper like family”. Solo performer, writer and cultural commentator Kristina Wong did an extremely funny comment on video on these meaningless one-liners. Wong’s analysis is so on point. Author: Marc van Gurp
  • Wildlife Aid found the superlative of cuteness with ‘Saving Harry’

    Marc van Gurp
    16 Nov 2014 | 12:20 pm
    I’m a big fan of the work from Kris Hofmann. Her animations surprise every time and are always completely different. In the animation she made for Wildlife Aid UK she found the superlative of cuteness. It is the story of Harry the hedgehog who exchanged suburbia for life in the wild. Since the 1950s the number of hedgehogs in Britain has fallen from 30 million to 1 million. We could face possible urban extinction of the much cherished little animal by 2025. Wildlife Aid has launched a campaign asking Help us by Saving Harry. Author: Marc van Gurp
  • SEM campaign asks sick people not to Google their symptoms

    Tom Megginson
    15 Nov 2014 | 7:09 am
    Five years ago, when I was working on the social marketing campaign for the H1N1 pandemic with the Public Health Agency of Canada, one of the first things we did was search engine marketing (SEM). In any public health crisis, the first thing people do is look online for symptoms, diagnoses and treatments, so we bid on as many relevant terms as possible to ensure the health authority’s evidence-based campaign was the first link they saw. Internet self-care is both a blessing and a curse for healthcare, depending on how it is used. Parents can find reassurance in sharing symptoms,…
  • Pregnant teen mannequins shock and shame in Venezuela

    Tom Megginson
    14 Nov 2014 | 12:10 pm
    Reuters reports that these “pregnant” mannequins, dressed in school uniforms for girls under 15, are a statement about an adolescent pregnancy rate that is one of the worst in South America. Created by Fundana and Construyendo Futuros, the mannequins were set up in a popular Caracas mall. “It’s amazing seeing people react as they walk by. This is such a taboo subject in Venezuela, we want people to talk about it,” Construyendo Futuros president Thalma Cohen told the media. “Some people get angry and complain. Others congratulate us.” Author: Tom…
  • Creativity + Mental Illness = Sunny

    11 Nov 2014 | 12:15 pm
    Young Brighton-based filmmaker Beth Sabey explores the relationship between creativity, mental illness, and the power of art as an alternative therapeutic tool with this portrait of Sunny. See some of Sunny’s work at his Tumblr.
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    Servant of Chaos

  • Oracle and the Future of Enterprise Software

    Gavin Heaton
    25 Nov 2014 | 3:27 am
    Constellation Research’s annual customer conference, Connected Enterprise is like no other conference you’ll have the pleasure of attending. It is two intense days of keynotes, forums and meetups. But it’s also immensely collegiate. Anyone you meet in the audience at this conference could have been presenting on the stage. In between sessions you will rub shoulders with startup innovators, enterprise CEOs, analysts, inventors and even artists. But if you were unable to make this year’s conference, some of the sessions are now available online. In this interview, R “Ray” Wang,…
  • Igniting Marketing Ideas at Firebrand

    Gavin Heaton
    25 Nov 2014 | 2:14 am
    Over the last couple of years, Carolyn Hyams has been building out the Firebrand Ideas Ignition blog as part of her role as Marketing Director for Aquent, Firebrand Talent and Vitamin T in Australia. With posts from the Firebrand team and a host of guest bloggers, it has become a great place to get the latest insight on topics from digital through to communications and marketing, with a touch of business and personal branding thrown in for good measure. Some of the best recent topics include: What to say and do after an employee resigns by Greg Savage The new skills you need for the digital…
  • Content Marketing in Australia 2015 – Are you creating content worth sharing?

    Gavin Heaton
    21 Nov 2014 | 8:23 pm
    At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australia posed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing Australian brands and marketers using content marketing as part of their strategy: Most people don’t say yes. They don’t. Because they’ve not actually created [content] to engage an audience, they’ve created it to get it out the door … It’s worth highlighting engagement on Facebook and marketing. There’s a big difference…
  • #Digitalks: Digital Disruption – how to thrive through change

    Gavin Heaton
    20 Nov 2014 | 4:05 pm
    Each quarter, Firebrand host a lunch time seminar for the Sydney marketing community. This quarter, hosted by Adobe, I presented on the topic of digital disruption – and how marketers and innovators can apply the principles of the lean startup to transform their businesses. We covered the three things you’ll need to pay attention to in order to build your business: Marketing innovation: How to think and act like a marketing-led startup to innovate your way to profitability Metrics: The key metrics that give you insight, focus, and control Momentum: How focused action yields data and…
  • Disrupting Banking? It happened in a snap

    Gavin Heaton
    19 Nov 2014 | 5:07 am
    When we think of banking, as consumers we rarely think of the complex mechanisms behind the scenes. We just think of our financial institutions as very large, powerful brands – rather than individual businesses that focus on deposits, investments, mortgages and loans, payments and clearing, risk management and insurance, broking etc. But the reality is far more complicated. Even within one area – like payments and clearing for example – there are several different dedicated systems. From cash to cheques, direct entry and EFTPOS to BPAY and credit cards and beyond, these systems ensure…
 
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    m-cause

  • 21st century magazine content discovery

    Ryan Jones
    2 Nov 2014 | 1:11 am
    Just a few years ago, it was easy to find a vast rack of magazines covering every interest niche imaginable at the big box store around the corner.  You could sit with a stack of magazines–and an overpriced coffee—and waste away the day. Nowadays, people are spending less time at the magazine racks and more time with their mobile devices. Quietly, Pinterest has become the (virtual) place people discover content around their interests.  Instead of tearing out a magazine page to save a delicious recipe, people are saving content to their Pinterest boards, so they can pull up the…
  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
  • This chart shows how savvy brands are pulling away on social networks

    Ryan Jones
    9 May 2014 | 5:07 am
    Data Courtesy of eBench Astute observers of social media understand that social networks are governed by network effects. While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.). Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.  Indeed, size explains a large amount of growth–up to 85% in socially mature categories. This means that today’s growth on a social network is in…
  • Grabbing those mobile ad dollars

    Ryan Jones
    20 Mar 2014 | 12:23 pm
    Mobile ad revenues are exploding… eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. Indeed, Pinterest is set to make a significant dent in the mobile ad space over the next 2-3 years. With the rise of the visual web, industry…
  • Why getting spoofed just might be the best thing that can happen to a quality YouTube video

    Ryan Jones
    16 Jan 2014 | 2:10 am
    As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.       Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige Automotive autumn 2013 digital review, eBench identified “Chicken” as the single best performing YouTube video in…
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    Experience: The Blog

  • Why an Uber Decline May Be Good for the Emerging Collaborative Economy

    Augie Ray
    20 Nov 2014 | 9:48 pm
    Uber has been a poster child for the emerging sharing economy. While other collaborative economy startups like Airbnb and LendingClub have grown and garnered attention, they have yet to create the sort of impact within their verticals that Uber has in the livery business. In San Francisco, for example, Uber (with an assist from other ride-sharing startups) has already caused a 65% decline in taxicab trips and New York has seen a small but unheard of decline in the price of taxi medallions.Given Uber's prominence in the early days of the collaborative economy, it may seem odd for me…
  • The Snappening Blame Game: Protect Yourself and Your Family With Awareness and Action

    Augie Ray
    12 Oct 2014 | 11:27 am
    VentureBeat featured an article entitled, "Who’s to blame for the ‘Snappening?’ You are." While I strongly disagree with the writer's use of the word "blame," I also believe there is nothing wrong with empowering people to take as much control as possible of their privacy and reputation. Those who strive to prevent others from being victimized are too often accused of "blaming the victim," but there is nothing incompatible with assigning blame to criminals while simultaneously helping people to become more informed and protect themselves and their family."The Snappening" is…
  • Stop Social Media Marketing

    Augie Ray
    7 Oct 2014 | 3:55 pm
    Today, I gave a keynote address at the PR + Social Media Summit in my hometown of Milwaukee. My presentation was entitled "Stop Social Media Marketing (Unless)," and I have embedded the deck at the end of this blog post.I predict that many CMOs will diminish their support for social media, content and earned media marketing in the next year or two, and when they do, careers will be adversely impacted. If your career relies on Marketing Department support for content or social media marketing, now is the time to take stock of the trends and consider some actions to protect your career. It…
  • RelayRides Growing, Evolving in Nascent Collaborative Transportation Category

    Augie Ray
    1 Oct 2014 | 6:00 am
    The idea of borrowing a strangers’ car or taking a ride with an unfamiliar person would have seemed unimaginable just a few years ago. Today, many of us are doing this regularly via collaborative economy transportation services such as Zipcar, Uber, Lyft, Sidecar and RelayRides. I have plenty of experience as a consumer of this new category of service, but I wanted to get a view from the inside of one of these companies. I had the chance to do an email interview with Steve Webb, Director of Community and Communications at RelayRides, and we covered topics ranging from rising competition to…
  • Learn From Firms That Transformed In The Internet Era To Prepare for the Collaborative Era

    Augie Ray
    30 Aug 2014 | 12:20 pm
    "Those who cannot remember the past are condemned to repeat it."   - George Santayanaphoto credit: Hampton Roads Partnership via photopin ccIn my last post about the Collaborative Economy, we examined the companies that made mistakes at the beginning of the Internet era in order to learn what organizations can do differently today, at the beginning of the collaborative era. Many large companies were too confident in their existing brand strength and business models, so they did not see the need to innovate until new consumer behaviors were already diminishing revenue and income…
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    The Future Buzz

  • Why Virgin America Is (By Far) The Best US Airline

    Adam Singer
    16 Nov 2014 | 4:39 pm
    As a (relatively) frequent traveler, typically around ~30-40 trips a year involving flying, I’ve almost universally hated airline brands. Delayed flights due to broken planes, awful customer service, bad e-commerce platforms, overbooked flights, uncomfortable seats, terrible food in-flight, etc. I am not going to go on because I’m sure you have your own things that annoy you about flying.With that I love to travel personally and professionally and while the aspect of physically moving from place to place via plane is not a pleasant experience I deal with it, and mentally…
  • Useful Link: Measurement Guide From Google

    Adam Singer
    7 Nov 2014 | 11:16 am
    We’ve written plenty of posts on measurement, noting frequently that data is everyone’s domain and that everyone, no matter what facet of marketing or PR you’re in, needs to get to conversion. So I’m always happy when new resources are released to help marketers continue their journey to achieve better measurement.This week, my colleagues at Google released a new guide to help you become a better marketer. It’s titled: Measure What Matters Most: A Marketer’s Guide.In this brief guide, you’ll learn about the four crucial tenets of measurement-focused…
  • 3 Key Metrics Groups for Publishers to Measure & Questions They Answer

    Adam Singer
    30 Oct 2014 | 7:01 am
    The following was my October Analytics column, originally published on ClickZ. Cross-posting here as I know many of you run your own sites and I frequently get questions related to critical metrics for publishers. You can read all my postings on ClickZ here.In a previous story, I wrote about the importance of self-publishing on your own domain and why, in a world of streams, your own platform that you host remains your most critical asset. As a follow-up to that, one of my friends who runs a popular blog asked me to expand upon that post and list some of the metrics I thought were most…
  • Complaining About Cell Phone Usage Makes You Sound Ridiculous

    Adam Singer
    24 Oct 2014 | 12:14 pm
    We live in a world more open and connected than ever before. People globally have conversations with others in their field or with those who share their passion, hobby or art with ease. Collaboration on projects and ideas of all types is happening at an unprecedented scale. Communication among smart, active people has never been better.But don’t tell that to some people nostalgic for a past that never actually existed, who seem to ignore all the barriers technology has broken down in communications and connection. What am I talking about? The anti-technology or altogether unhappy…
  • Gawker Story Bashing Stubble Flies In The Face Of Actual Data

    Adam Singer
    22 Oct 2014 | 9:24 am
    Gawker decided to troll the Internet with a story bashing guys who maintain short facial hair (aka stubble). The diatribe is a 100% subjective, if not impassioned plea for men everywhere to not maintain stubble.I’ll quote just a quick bit from the article that gets at the heart of his argument. And by argument – isn’t actually an argument, it’s some random guy’s opinion (emphasis mine):Men’s facial hair can take three basic forms. You can be clean shaven. That’s fine. You can have stubble, meaning you haven’t shaven for a little while and a…
 
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    Damn, I Wish I'd Thought of That!

  • Be remarkably honest

    Andy Sernovitz
    28 Nov 2014 | 10:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which landed on Reddit and went viral from there): It’s also a reminder that when in doubt, do the opposite. (Via Buzzfeed.)
  • Lewis Bertolucci on making Humana an Affordable Care Act resource in social media

    Andy Sernovitz
    25 Nov 2014 | 10:00 am
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Humana’s Head of Social Media, Lewis Bertolucci, has been a SocialMedia.org member since 2012. He sat down with us to let us behind the scenes of their social strategy during a very interesting time for the healthcare insurance industry. “Many people think of tax season and enrolling in healthcare in similar ways,” says Lewis Bertolucci, Head of Social Media at Humana, a health insurance company with over 12 million…
  • Don’t let the conversations end when the campaign’s over

    Andy Sernovitz
    21 Nov 2014 | 10:00 am
    This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the conversation stop after the holidays, Cards Against Humanity sent out a hilarious infographic that gave the details of the promotion. They…
  • Salesforce.com’s area dedicated to dog people

    Andy Sernovitz
    20 Nov 2014 | 10:00 am
    This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. Some people at work are dog people. Some aren’t. So how do you keep everyone happy? At Salesforce.com, they have a “doggy daycare” of sorts — a large office space in their San Francisco office where dog-loving employees can bring their dogs to work each day. Dogs are confined to this area, which keeps the rest of the office quiet and dog free — and it still lets dog lovers bring their best friend to…
  • Newsletter #1015: The “Turn It Around” Issue

    Andy Sernovitz
    20 Nov 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth, PR flubs, cavities — you can’t avoid them all, but some smart companies know what to do to turn them around and earn loyal fans and customers. Here’s how: 1. Before something bad happens 2. After something bad happens 3. While something bad is happening 4. Check it out: If The Moon Were Only One Pixel 1. Before something bad happens Everyone jokes…
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    Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer

  • How Much Is That Ice Cream In The Window? Depends On The Season

    ML
    27 Nov 2014 | 2:26 pm
    A few years ago, driving over the Sydney Harbour Bridge, I realized something had changed. In place of the decades-old, same-all-the-time fare, the toll had begun to fluctuate depending on the time of day and night. “That’s curious,” I thought. But my surprise was short-lived, as I reflected on how the price of nearly everything—stock prices, interest rates, airline seats, gasoline, gold, even chocolate—fluctuates these days. As a branding guy, I’m called in when brands tank, customers flee the stores, or consumers start removing logos from their shirts. Traveling the…
  • How the News Business Can Survive Facebook

    ML
    27 Nov 2014 | 2:20 pm
    Facebook recently wrapped up a “listening tour,” hoping to lure publishers across the United States to deliver their content pages and news feeds to Facebook. The idea was that these pages would take on their own life within the mobile portion of the social media space. Since Facebook’s 1.4 billion users give it the world’s biggest platform, it goes without saying that this move would define the very future of news delivery. Many publishers were aghast. People in the world of branding felt something else: déjà vu. Can you hear the whisper: Private labels? Sell us your…
  • A Not-So-Modest Plan To Save Bookstores From The Grim Reaper That Is Amazon

    Martin Lindstrom
    26 Nov 2014 | 10:13 am
    I have a love affair with bookstores: the search, the smell, the tactile sensation of turning pages. I know I’m not alone: There are lots of customers who still love bookstores. And yet, bookstores keep shutting their doors. Is the bookstore doomed? Yes, I‘m afraid it is—if it continues to compete with Amazon on price and volume. That’s a losing battle. But if bookstores compete on qualities that Amazon will never be able to duplicate, I believe there’s hope! (Provided Amazon doesn’t open too many physical stores.) But first, a quick trip to Milan’s Malpensa Airport.
  • Think holiday shopping’s ‘soulless?’ This Japanese trend can fix that

    Martin Lindstrom
    26 Nov 2014 | 10:09 am
    The times when Black Friday and Cyber Monday were one-day events are long gone. Data from search engine giant Google show that close to 90 percent of shoppers have turned these days into “mini-shopping-holidays,” rather than one-day events. But the Japanese, known for turning shopping into a fine art, may be pointing the way to yet another new trend in shopping. For decades, the Japanese culture has led consumer innovation. They introduced everything from portable music players to video cameras, from the compact discs to the cartoon obsession — and who could forget Hello Kitty? If you…
  • Martin Lindstrom teams up with NBC’s Today Show to help small Mom & Pop businesses survive

    Martin Lindstrom
    24 Jan 2014 | 11:21 am
    To show how a business turn-around is not only possible, but completely do-able in a very compressed timeframe, Today Show and I looked for 2 businesses that qualified for a makeover. Tune into NBC’s today show on February 1 and 2 for a two part series on what we did, and on what the results were. http://www.washingtontimes.com/news/2014/jan/22/ind-toy-store-gets-return-visit-from-today-show/
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    DetectiveMarketing.com

  • richardbranson#: To survive, companies have to behave like sharks – if they don’t keep moving they will drown

    Stefan Engeseth
    28 Nov 2014 | 1:15 am
    Before I published my latest book Sharkonomics I tried to connect with the best business shark in the world: Richard Branson. This week he wrote a blog post with the headline Sink or swim. Its great that we both like sharks and see the survival points for companies: To survive, companies have to behave like sharks – if they don’t keep moving they will drown. Richard Branson I did not manage to hold an interview with Richard before the book was printed but I did write about him and did mention him as the ultimate shark in every lecture. Would be great to send him a copy of the book (if I…
  • Top 10 posts – updated 26 November 2014

    Stefan Engeseth
    26 Nov 2014 | 12:08 am
    1. AppleCurrency with Steve Jobs on the coin 2. Press release: Ikea will move into fashion next, predicts Swedish author Stefan Engeseth 3. World premier of the first defense business workshop ever 4. Who said creating trouble can’t be an effective way for change management 5. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here! 6. The demands for innovation has never been greater 7. From fans to enemy-hooligans 8. Standing still will put you on the menu 9. Adds for Ikea fashion? 10. #tendensdagen: Youtube is turning Internet into an lazy television…
  • My intention is not to spread fear in any form except in boardrooms!

    Stefan Engeseth
    24 Nov 2014 | 12:20 am
    My intention is not to spread fear in any form except in boardrooms! Sharkonomics
  • Adds for Ikea fashion?

    Stefan Engeseth
    21 Nov 2014 | 2:35 am
    Our Ikea idea are now getting up to five article a day in local parts of the world – fun. Media and bloggers are building on the idea step by step. Headlines as: Ikea goes fashion! Makes the idea feel like an reality. Here are some adds that feels like real Ikea adds: Did find this adds on Italian Fabio Giaca article about the Ikea idea. This adds from Lublinianki from Poland in an article about the Ikea idea. More adds at Avanti24.
  • Our #ikea #fashion idea in Daily Mail #MailOnline

    Stefan Engeseth
    18 Nov 2014 | 11:50 pm
    Would you buy flat-pack clothing from Ikea? Business expert predicts future where shoppers pick out clothes from the Swedish store to build at home. Daily Mail, article by Caroline Mcguire
 
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    PsyBlog

  • Just 1 Gram of This Spice Boosts Memory in Six Hours

    Jeremy Dean
    28 Nov 2014 | 7:24 am
    Memory improved by consuming small amount of this spice with breakfast. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: This Blood Type Linked to Memory Loss Later in Life The Type of Yoga That Boosts Memory and Attention The Effects of Vitamin E on Alzheimer’s and Age-Related Memory Problems Green Tea Improves Working Memory Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours
  • 5 Easy Activities Proven To Enhance Life (Perfect for Thanksgiving)

    Jeremy Dean
    27 Nov 2014 | 7:42 am
    Five prosocial activities proven to be perfect for boosting happiness and well-being. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Easy Activities Science Has Proven Will Make You Happier Today 10 Ways Gratitude Can Change Your Life & 4 Step Gratitude Plan How Just One Night’s Poor Sleep Can Hurt a Relationship 6 Rules for a Happy Life and Healthier Environment The Emotion That Boosts Self-Control and Saves You Money
  • How To Use Music To Boost Athletic Performance

    Jeremy Dean
    26 Nov 2014 | 6:56 am
    Research reveals which types of music improve which types of athletic performance. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: New Study of Improvising Jazz Pianists Shows Similar Brain Circuits Used for Music and Language 10 Magical Effects Music Has On the Mind Making Music Dramatically Improves Young Children’s Behaviour Why Do We Enjoy Listening to Sad Music? How To Get a Bigger Buzz From Upbeat Music
  • Male or Female Bosses? The Sex Which Gets More Depressed From Work

    Jeremy Dean
    26 Nov 2014 | 6:32 am
    How more authority at work affects depressive symptoms in men and women. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: The 5 Biggest Reasons People Get Anxious or Depressed A Fast-Acting Treatment Which Helps Severely Depressed Experience Pleasure Again 4 Surprising Advantages of Being Depressed How Our Emotions Work 50 Years of Leadership: Women Rated As Effective Or More So Than Men
  • Dementia: The Brain’s Weak Spot Found

    Jeremy Dean
    25 Nov 2014 | 6:43 am
    A brain network which links dementia and schizophrenia has been discovered. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: How To Detect Dementia Before Any Symptoms Appear How Cynical Personality Traits Affect Dementia Risk The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia Intense World: Autistic Brains Create 42% More Information at Rest Major Cause of Dementia Identified Which Could Lead to New Treatments
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    Affordable Internet Marketing

  • 5 Reasons You Require a Website Now

    Case Stevens
    6 Nov 2014 | 7:26 am
    If you haven’t noticed that almost all marketing and business has moved at least some portion of their operations to the internet, that sound you hear going off is the final boarding call. If you aren’t online by now, this is probably about the last chance that you have before your business starts truly suffering […] 5 Reasons You Require a Website Now is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Does social media really help my business to grow?

    Case Stevens
    30 Oct 2014 | 5:48 am
    We all know that the core of any successful business is a valuable product or service in addition to an excellent workforce. However, the real question when it comes to marketing isn’t what’s at your company’s core. It’s how are you going to effectively let people know that what you’ve got is worth investing in! […] Does social media really help my business to grow? is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • What Every Business Owner Must Know About Business Website Design

    Case Stevens
    24 Oct 2014 | 2:50 am
    Just like the design and layout of your store effects the way that your customers view your brand and make their purchases, the design of your website matters. Business website design is an overlooked corner of the industry, with many business owners taking an “if I build it, they will come” attitude. The problem with […] What Every Business Owner Must Know About Business Website Design is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Offbeat Digital Marketing Techniques You Can Apply In Your Business

    Case Stevens
    18 Oct 2014 | 7:52 am
    Have you ever wondered why your customers aren’t getting caught up with your company’s online marketing strategy? Coming up with a catchy digital marketing plan hooks your target customer base not only to come to your site, but eventually to believe what your company is preaching for. You have to remember that lack of additional […] Offbeat Digital Marketing Techniques You Can Apply In Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Marketing Do’s and Don’ts for 2015

    Case Stevens
    14 Oct 2014 | 12:18 am
    No matter how fantastic your product, you aren’t going to sell anything unless you have a killer marketing strategy in place. But the landscape of marketing is always changing, especially with the rise of digital and social media marketing. Here is what every business needs to know about marketing for the upcoming year. DO cultivate […] Marketing Do’s and Don’ts for 2015 is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • Happy Thanksgiving — Take The Week Off!

    drjim
    24 Nov 2014 | 1:00 am
    Image Credit Here's Hoping That This Week Is Special For Everyone Loyal readers & subscribers, here’s hoping that this upcoming week is a great week for you — I’m taking it off! Blogging will resume next week… For my readers in the U.S., you know that this week is all about family, turkey, and of course football. I’m not sure what it is about turkey that always seems to make everyone fall asleep, but I’m hoping that when I wake up this year the global recession will be but a distant memory, gas will be under $3.00 / gallon, and just maybe the world…
  • Taylor Swift vs. Spotify: A Product Manager Problem

    drjim
    17 Nov 2014 | 1:00 am
    Product managers at Spotify have a problem on their hands Image Credit: Scott Beale Guess what: we don’t buy music any more. Nope, gone are the days that we’d go out to the store and pay US$15 for the latest album from our favorite artist. iTunes and downloadable music pretty much killed this market. However, it turns out that something brand new has shown up that is killing iTunes and the downloadable music market: Spotify. Why Doesn’t Taylor Swift Like Spotify? In the brave new world of streaming music you and I no longer purchase music. Instead, what we do is we sign up…
  • 3 Tips For Staging A Grand Product Launch

    drjim
    10 Nov 2014 | 1:00 am
    Product success starts with a good launchImage Credit As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there’s one more thing that you need to be doing. That’s launching your product. You don’t want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that? Promote Your Launch Extensively And Creatively A product…
  • Product Manager Secrets For Really Connecting With Your Customers

    drjim
    3 Nov 2014 | 1:00 am
    Having customers is great, connecting with them is even betterImage Credit As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never taught us in product manager school: what to do with the customers that you already have It turns out that the answer is that you want to find ways to connect with them. How To Connect With Your Customers Ok, so you’ve got a list of your product’s current…
  • 4 Ways That A Product Manager Can Become A Better Networker

    drjim
    27 Oct 2014 | 2:00 am
    Good product managers know how to network wellImage Credit In the end, it turns out that product management is all about more than just creating a good product development definition, you have to be a good communicator. However, before you can become a good communicator, you first have to have a network to communicate with. Building that network can be a challenge. What product managers need are some tips on just exactly how to go about building the network that they’ll then be able to leverage in order to ensure that their product will be a success. Your Comfort Zone Larger You know…
 
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    SEAN TINER

  • Bad Moon Rising!

    Sean Tiner
    21 Nov 2014 | 12:00 am
    Laguna Beach Lifeguard Tower (C) Tiner
  • Bellagio

    Sean Tiner
    14 Nov 2014 | 12:00 am
    Enjoy some scenic landscape pictures of Bellagio, Lombardy an exquisite city in the heart of Lake Como. Several of the images were captured on the I Giardini di Villa Melzi D'Eril property, a breathtaking lakefront villa that is open to public tours. Lake Como (C) TinerBellagio walkway (C) TinerI Giardini di Villa Melzi D'Eril Statute (C) TinerI Giardini di Villa Melzi D'Eril Foundation (C) TinerHotel Excelsior Splendide (C) TinerI Giardini di Villa Melzi D'Eril (C) TinerHotel Excelsior Splendide (C) TinerI Giardini di Villa Melzi D'Eril statute (C) TinerBellagio Boat (C) TinerSecret Garden…
  • Crystal Cove Sunrise

    Sean Tiner
    12 Nov 2014 | 12:30 am
    Crystal Cove Palm Tree Sunrise (C) TinerCrystal Cove Mountain Scenic Sunrise (C) TinerCrystal Cove Beach (C) TinerCrystal Cove Shack (C) Tiner
  • Venezia di notte

    Sean Tiner
    6 Nov 2014 | 9:01 am
    Enjoy some night pictures of Venice, Italy. Most of the images are 30-second exposures, which allow for a lot of the city's natural light to be engrained in the photograph.Venice Canal (C) TinerVenice Neighborhood (C) TinerVenice Bridge (C) TinerVenice Bridge (C) TinerVenice Bridge (C) TinerVenice Neighborhood (C) TinerVenice Canal (C) TinerVenice, Italy (C) TinerVenice, Canal (C) TinerVenice Gondola @Night (C) TinerVenice Neighborhood (C) TinerVenice Street (C) Tiner
  • Best Mother Son Wedding Dance Ever!

    Sean Tiner
    5 Nov 2014 | 9:35 am
    My mom and I had a blast surprising our guests and dancing to Taylor Swift's "Shake It Off."
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    connect.icrossing.co.uk

  • Swaziland photos from the Development Squared leadership programme

    oliver.hughes
    24 Nov 2014 | 7:41 am
    Earlier this year at one of our company meetings Rachel Collier, our Chief Talent Officer, announced the opportunity for someone from iCrossing to work with an organisation called Development Squared. Development Squared work to link skilled workers from the UK with Swazi businesses facing challenges that more well established UK workers could help with. Participants work within the business for a whole week to help them develop specific skills they need such as finance, marketing, people and project management. Swaziland is found just between South Africa and Mozambique. I have to confess…
  • Tis the season for shoppable content

    Danny Chadburn
    21 Nov 2014 | 3:44 am
    With all these twinkling TV ads around, you might be confused into thinking it was Christmas! The battle for the best 30 second commercial is now more talked about than the race for the #1 spot in the singles chart, and sometimes their soundtrack actually becomes part of it. As you can see from the huge volume of penguin related items currently available to buy from John Lewis (a whopping 155), this content isn’t ‘just’ for Christmas – it’s shoppable, and it’s just one of many attempts by businesses to use content as a way to tap into the festive buying frenzy. There are many…
  • 3 quick PR tips to improve your outreach

    Ricardo Rodriguez
    19 Nov 2014 | 6:19 am
    The increasingly blurry lines between PR and SEO are a hotly discussed topic. As Google moves to discredit the ‘old ways’ of link building – namely, guest posting and directory links – in favour of editorial, natural link-building efforts, it is becoming increasingly pertinent that SEOs possess the skills from both a technical and journalistic point of view. At iCrossing, we pride our SEO team on being comprised of both. Below are three quick and simple ways, inspired by our outreach specialists, which can greatly improve the relationship between SEOs and influencers. While to some…
  • TEDxBrighton – Many Hands

    Sharna Waid
    17 Nov 2014 | 3:20 am
    We live in a digital world, where technology is prevalent in our everyday lives, social networking is an obsession, screens have become our surroundings and wearable tech is the future. We are more connected than ever so why do we arguably feel more isolated? The problem? Our online distractions drive us to desire the physical. Labour work was once the fruitful art of our ancestors and now the skill of making has become a rarity within the noise of the networked age. This was the recurring theme of the latest TEDx conference held at the Brighton Dome, which iCrossing sponsored. The 4th annual…
  • iCrossing becomes Guinness World Records title holders

    Jenny Ellery
    10 Nov 2014 | 6:20 am
    What do iCrossing and Usain Bolt have in common? They are both official Guinness World Records title holders. Yes, that’s right a team of eight of our staff now hold the record for ‘Longest span of a bridge made with interlocking plastic bricks in three minutes’. Becoming a Guinness World Records title holder is a childhood dream for many – especially those of us who grew up watching Roy Castle and his Record Breakers programme back in the 80s.  But for eight iCrossing staff, this dream has now come true. They successfully built a bridge with ‘interlocking plastic bricks’ that…
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    The Database Diva

  • Free Website Lead Training

    Lori Feldman
    13 Nov 2014 | 9:23 am
    On Monday, November 17, I’m holding a new online training class called, “Why Your Website Won’t Cough up More Leads.” It will show you 5 simple ways to get more visitors to stick and convert to sales inquiries. While my training is $35 USD, the 5 techniques will cost you nothing other than time to implement–as long as you have an email or marketing automation system. (If you don’t, we recommend Swiftpage as entry level solution and Hatchbuck as a more robust solution) But if you’re serious about getting more website leads and you want my help to do…
  • How To Become a Swiftpage Email Super Hero in 3 Months or Less

    Lori Feldman
    6 Nov 2014 | 1:18 pm
    When I started our advanced SwiftpageConnect training series over 3 years ago, I wanted to share the Swiftpage email and drip marketing strategies that helped my company go from local to international stardom (!) as one of the top Swiftpage resellers worldwide. I knew if we could do it for The Database Diva, operating in a highly competitive marketing space, we could help any Swiftpage subscriber master e-marketing and give his company an unfair advantage over his competition. Recently, every time I check our bi-weekly registration list, I always find the same name on there: Tom Jennings of…
  • Follow Up on Email Opt-Outs Using Gmail Canned Responses

    Lori Feldman
    3 Nov 2014 | 3:38 pm
    If you’re like me, you take email opt-outs personally. My go-to reaction is, “what do you mean you don’t want to be on my list anymore to read my amazing, life-altering, revenue-enhancing, database marketing ideas???” My second reaction is, “There must be some mistake.” I work hard to deliver educational and entertaining information to my followers. And I receive great feedback regularly that tells me I’m on track. Sadly, though, marketing can be like this Pinterest quote: If you publish the right kind of content for your audience, though, your…
  • Suffering from Permission-Email CASL Anxiety? Your Prospecting May Be DOA Already

    Lori Feldman
    23 Oct 2014 | 10:48 am
    Sometimes I get questions that beg for a blog post response because so many people want the same answer. This one, from a Canadian marketer on my list who asked me how to collect permission-based emails that complied with Canadian Anti-Spam Legislation (CASL) was my inspiration for today’s post. He asked me to give a webinar on “emailing in a time of CASL” and I said, “no one will come.” Here’s his request and my answer. “Lori, thanks for your email, downloads and webinars. “I bought my CRM for my consulting practice with the goal of using it…
  • How “Little Data” Competes with “Big Data” in CRMs

    Lori Feldman
    25 Jun 2014 | 11:40 am
    In big companies, big data is all over the place: multiple product channels, multiple websites, various transactional systems. It’s very hard for them to get their arms around the continuing flow of often contradictory customer information without huge, expensive data warehouses and highly paid analysts. For example, a customer may use a social media login credential with one email address to make her first website purchase. Then she may use a different name and email to sign up for daily deals from the same company. Which channel gets the credit for creating the customer? Which email…
 
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    Jim's Marketing Blog

  • My personal story: The power of focus!

    Jim Connolly
    28 Nov 2014 | 3:20 am
    I have something personal to share with you today. It’s a goal I reached this week, which carries a valuable lesson about the importance of focus. When I relocated my business from London to a tiny village in South Yorkshire, I no longer had commercially viable access to clients. I knew I was taking a huge risk, because the only way for me to make a living was to switch to offering a 100% digital marketing business. I believed I would be able to provide a better service to clients using Skype, telephone and email, than through traditional face-to-face meetings. Close friends warned me…
  • Don’t stop until you’re proud

    Jim Connolly
    27 Nov 2014 | 1:32 am
    How hard should you work? How successful should your business be? How much should you care? How long should you spend delighting your customers? How many times should you try before quitting? The answer One way to decide is to keep going until you’re proud of what you’ve achieved. To keep pushing until you feel certain that you have given it everything – nothing left on the table. I can’t think of many situations in business, if any, where that mindset won’t improve your performance enormously. The next time you’re wondering what to do, remember:…
  • A powerful business lesson from an absolute genius!

    Jim Connolly
    24 Nov 2014 | 5:28 am
    The artwork above carries a massively valuable lesson. It explains one of the most important elements in the development of a successful business. Yes, it’s Andy Warhol’s masterpiece, Campbell’s Soup Cans. Here’s the story! When the collection was first exhibited in 1962, very few people attended. The exhibit was arranged by West Coast art dealer, Irving Blum. It was Warhol’s first solo exhibition. Those who attended the exhibition at the Ferus Gallery either made fun of the art, dismissed it or ignored it. Very little art was sold. It was a huge failure. Blum…
  • Don’t let Easy Street destroy your business!

    Jim Connolly
    23 Nov 2014 | 1:54 am
    The Internet is incredible. It has placed a world of knowledge at our fingertips. It has also allowed us to communicate with people worldwide at no financial cost, thanks to services like Gmail and the multitude of social networks. So, we can now learn or research anything and there’s no charge for connecting with people. Equipped with this opportunity, an opportunity unmatched in all human history, what do most people do? The answer is… very little! The same as it always was The business owners harnessing the opportunities afforded to them by the Internet, are the same ones who…
  • Tell them what you stand for. Here’s why!

    Jim Connolly
    22 Nov 2014 | 7:21 am
    When you communicate what your business stands for, something magical happens. A section of your marketplace, which believes strongly in the same things as you, will find themselves far more attracted to your business. Those who are strongly against what your business stands for, will look elsewhere for a provider. Plus, you will have successfully differentiated yourself from other providers in your industry, who struggle to get noticed at all. The power of standing for something By letting the marketplace know what matters most to you and your business, you attract the very people you will…
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    Grow The Dream | formerly Epiphany Marketing LLC | RSS Feed

  • Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    10 Nov 2014 | 2:30 pm
    You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go along with it. And then you wait. You wait for that juicy little moment of validation. Will it be a comment? You wait some more Who will “Like” it first? Still waiting. Maybe someone will think it’s useful, entertaining, or…
  • [Video] Facebook: Posting as Your Page vs. Posting as Yourself

    David G. Johnson
    10 Nov 2014 | 10:50 am
    Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that controls who will be posting — you or your page? In addition to the written guide we prepared not long ago, we had enough questions that we decided a video was called for. I hope this helps! Feel free to share with anyone who may benefit from this… and don’t hesitate to ask a question in the comments below! The post…
  • [Video] How to Schedule Posts on Your Facebook Page

    David G. Johnson
    4 Nov 2014 | 10:13 am
    It’s not unusual for Facebook to “move my furniture” once in a while. That happened recently with the “Schedule” button that used to appear with a little clock icon like this:  Facebook is rolling out a change that eliminates the little clock in favor of a drop-down on the blue “Post” button. From that drop-down menu, you can now schedule your post to be published into the future, backdate the post to appear in the past, or save the post as a draft to be finalized later. Here’s a quick video tutorial on how to use the new tool. The post…
  • Facebook Simplifies Posting, Liking & Commenting as Page

    David G. Johnson
    12 Sep 2014 | 6:33 am
    Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put the controls right where you need them. No matter where you are on Facebook—even if you’re not looking at or using a post from one of the pages you manage—you are now able to interact with content as yourself or as any of your pages. Here’s a…
  • Hershey Logo vs. Poo Emoji

    David G. Johnson
    29 Aug 2014 | 2:22 pm
    File this one under “Possible Branding Disasters.” What do you think? Does the new Hershey logo look like the emoji for a steaming pile of poo? Sound off in the comments below! The post Hershey Logo vs. Poo Emoji appeared first on Grow The Dream | formerly Epiphany Marketing LLC.
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    @AskJamieTurner

  • The Best Business Advice I Ever Got

    JamieTurner
    26 Nov 2014 | 2:57 pm
    I don’t know about you, but I’m always looking for tips and techniques to grow my business. In order to stay up-to-date on new tips and techniques, I read a lot of books from authors like Steven Covey and Tony Robbins (yes, Tony Robbins, who gets pegged as a motivational guy, but who is actually a super-brilliant businessman). I also read a lot of blogs (Michael Hyatt, Razor Social, Business Insider, etc.) and newspapers (the Wall Street Journal and The New York Times are my favorites, although I don’t always have a subscription). Long story short — I have a steady…
  • How to Differentiate Your Brand by Accepting Mobile Payments

    JamieTurner
    25 Nov 2014 | 6:36 pm
    A study conducted by BIA Kelsey revealed that 40 percent of small businesses relied on mobile payments to facilitate customer transactions in 2013, and that an additional 16 percent planned to incorporate it into their operations this year. Though accepting payments without investing in pricey point of sale equipment is a clear benefit to business owners, mobile payments can also serve as a tangible marketing message that differentiates your business and appeals to customers. Here’s a look at how accepting mobile payments can be transformed into a marketing message your customers can…
  • How to Reduce the Time You Spend Managing Your Social Media

    JamieTurner
    24 Nov 2014 | 5:55 pm
    When we talk about the social media revolution, having exposure in popular social sites like Facebook, Twitter and Linkedin has become an absolute necessity. There can be no better proof than 1.3 billion monthly active users on Facebook and 284 million active users on twitter (according to statista.com). Lacking profiles on the popular social media platforms would be a huge strategic miss for businesses that are looking for a greater exposure in the digital market. Of course, the biggest challenge for any businesses is active participation. It requires lot of planning, effort and expertise to…
  • How to Differentiate Your Brand from Your Competitors

    JamieTurner
    20 Nov 2014 | 2:53 pm
    We spend most of our time on the 60 Second Marketer talking about digital marketing. Whether is a post about 50 Indispensable Facts About Social Media or 50 Insanely Easy Ways to Get Started With Mobile Marketing, we’ve got you covered. But every so often we like to zig instead of zag. After all, if 100% of our posts were about digital marketing, you might get bored, right? So, with that in mind, let’s talk about something you haven’t been focusing enough attention on lately — your business cards. And by business card, I’m not talking about cheesy, flimsy, cheap…
  • How to Improve Your Marketing ROI by Targeting the Secondary Shopper

    JamieTurner
    17 Nov 2014 | 3:29 pm
    Did you know that 29% of women worry that their husbands will get something wrong when shopping? That’s just one of the findings from a consumer behavior study shared with us by our friends at 22squared. The research, conducted with over 500 shoppers in the U.S., also found that while 72% of those surveyed said they were the primary shopper, 82% actually shared in the responsibility for shopping. Interestingly, 38% of the men surveyed were quick to admit their wives pitched in on the shopping, while only 18% of the women admitted their husbands pitched in. What’s more, unlike…
 
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    columbus imPRessions

  • WLN Casino Night THIS Friday - Tickets Still Available

    10 Nov 2014 | 5:24 am
    Join the United Way of Delaware County Women's Leadership Network this Friday, November 14th for their annual fundraiser, Casino Night. In February 2012 the United Way of Delaware County officially launched the Women's Leadership Network.  WLN members invest financial resources, time and talent in programs that build self-confidence and social success in individuals and families that live
  • Coming to the Polaris Fashion Place

    7 Oct 2014 | 11:07 am
    The newest United Way of Delaware County Women's Leadership Network banner  to be hung at the Polaris Fashion Place.  Recognize anyone? Live in Delaware County and want to learn more about the WLN?  Check out the website here.
  • Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

    23 Sep 2014 | 11:39 am
    At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels. This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at
  • My Dames Bond Interview with Mary B

    24 Mar 2014 | 12:22 pm
    A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing. After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger. Thanks Mary, Dames Bond and Columbus BizTV
  • Strategic & Sophisticated Social: Columbus Metro Parks

    19 Feb 2014 | 4:47 pm
    The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together. As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
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    Chiropractic Growth Expert, Practice Growth Expert for Healthcare Service Professionals

  • When Good Doctors Do Bad Things

    Drew
    18 Nov 2014 | 7:36 am
    Rachel called me seeking chiropractic business advisory because her practice was down by 44% from the same period last year. When I questioned what tactics she was using to get patient she said to me “I stopped using them because I lack money”. Rick called me a few hours later stating similar issues and he too expressed that his cash decrease have led him to stop seeking new patients.   Here is something to ponder. What do Walt Disney, Henry Ford, H.J. Heinz and P.T. Barnum all have in common? They are famous individuals and founders that wen bankrupt and reinvented themselves into…
  • Chiropractic Success Tips

    Drew
    7 Jul 2014 | 1:11 pm
    Chiropractic Business Coach and Chiropractic Marketing Expert Drew Stevens shares his tips to help a thriving chiropractor. Tweet
  • Success With Chiropractic Websites

    Drew
    7 Jul 2014 | 12:45 pm
    Chiropractic Coach Drew Stevens shares the secrets for a successful chiropractic website. Tweet
  • Dr. Drew’s Monday Motivation – Getting Successful

    Drew
    17 Mar 2014 | 7:43 am
    Monday Momentum What to Focus On This Week – Many doctors fail because they belief their practice operates like an on/off switch. If there are staffing issues or revenue issues they can turn it off and begin anew in the morning. The real issue is a fear of failure or perhaps even a fear of success. Many fail because they think in terms of gloom and doom rather than what will be or could be. They sink into an abyss rather than look into the heavens to experience greatness. Fear causes depression, guilt, false experiences and inertia. If you desire to thrive you need to reject fear and…
  • Dr. Drew’s Monday Motivation – Reactivation Plans

    Drew
    3 Mar 2014 | 11:47 am
    Monday Momentum What to Focus On This Week – I began my career almost 30 years ago, calling anyone and everyone I knew to inform them of the product/service I was representing. Not only was the initial call important but also so were maintaining contact. The notion of customer relationship management is just as vital to business today as it was 30 years prior. Ironically, ask any chiropractor or doctor and they will tell you that it is rare for them to tap into their databases and communicate with existing patients. This is sad since it takes 80% less money, time and stress to invest in…
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    Think customers: The 1to1 Blog

  • Contact Center Matchmaking: Mattersight Pairs Callers with Agents

    Judith Aquino
    26 Nov 2014 | 10:01 pm
    As we enter the busiest shopping and travel season of the year, customer service agents are bracing themselves for the inevitable increase in calls and messages. And tense situations can get even worse when the personalities of the caller and agent clash There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Sonic Automotive Sets Its Sales Strategy on 'FIRE'

    Anna Papachristos
    25 Nov 2014 | 9:00 pm
    While sales teams are an important driving force for profit in organizations across all industries, Sonic Automotive recognized that most are rarely given the tools necessary to achieve success. Thus, the auto retailer partnered with MicroStrategy to address the lack of insight accessibility by deploying FIRE (Financial and Insurance Reporting Engine), Sonic Automotive's internal mobile application, which enables sales professionals to close deals. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • 4 Tips for Giving Thanks to Customers

    Tom Hoffman
    25 Nov 2014 | 5:52 am
    With Thanksgiving fast approaching, it's common for businesses to send out emails, greeting cards, and other messaging to customers to thank them for their patronage. And why not? It's that time of year when many people take a step back and reflect on those things they're most thankful for, whether it's family, friends, health, security, etc. There are numerous ways that companies can help make customers feel appreciated and valued - in late November and throughout the year. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • 5 Tips to Boost Customer Engagement from Black Friday to New Year's

    Mila D'Antonio
    24 Nov 2014 | 7:46 am
    Tis the season for celebration, giving, and...shopping! As Black Friday approaches and Cyber Monday nears, consumers are thinking of how to score the best deals possible, while retailers focus on delivering the best possible customer experience. Here are five tips to help boost your customer engagement and increase retention during the holiday shopping season: There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Want to Drive Action With Your VoC Program? Cater to Your Internal Customers!

    Guest Blogger: Maxie Schmidt-Subramanian
    21 Nov 2014 | 8:23 am
    In our latest survey on the state of the art of VoC programs, 71 percent of respondents said their VoC program was not fully or mostly effective in driving actions. That's jarring. No matter how much effort you put into collecting VoC, the insights are still only as good as what stakeholders in the company do with them. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
 
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Wonder Through Life. Don't Wander Through Life.

    Mitch Joel
    28 Nov 2014 | 4:00 pm
    Wonder Through Life. Don't Wander Through Life. What is your purpose? Too many people wander through life. I prefer to wonder through life. One little letter, it makes all the difference. When I was younger (in my mid-teens), I was absorbed by music magazines. Remember, there was no Internet. What I knew about the music I loved (and for me, that was mostly the heavy kind of music), I learned from the monthly magazines and the odd/random instances when one of my favorite bands' video would be played on TV. Otherwise, that was it. Nothing. No contact. No Twitter feeds. No Instagram. No YouTube.
  • The Internet Is Not Just Another Advertising Channel

    Mitch Joel
    28 Nov 2014 | 12:13 pm
    Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's just a channel to communicate a message to an audience, like every other channel." No, it's not. The Internet is different (sorry). Maybe it was the wine. Maybe it was the winding down of a fun dinner. Maybe everyone was just tired and wanted to go home. I don't know. It has happened to me countless occasions. I see this happen on YouTube as well, when I watch debates about what it…
  • Facebook Says Thanks, FB Techwire, Contributor By Google, Amazon Goes Streaming And Twitter Goes Full Boar On Search.

    Mitch Joel
    24 Nov 2014 | 6:45 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The New Rules Of Sales And Service

    Mitch Joel
    23 Nov 2014 | 6:46 am
    Episode #437 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time…
  • Six Links Worthy Of Your Attention #231

    Mitch Joel
    21 Nov 2014 | 5:26 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
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    Total Youth Research

  • (Presentation) 10 Facts: Gen Y, Mobile and Word of Mouth

    Graham Brown
    25 Nov 2014 | 6:00 pm
    (Presentation) 10 Facts: Gen Y, Mobile and Word of Mouth 10 Facts About Gen Y: Mobile and Word of Mouth from Graham Brown (mobileYouth) Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail THE $1 TRILLION YOUTH MARKET OPPORTUNITY How to Download the $1 Trillion Gen Y Infographic Free Newsletter subscribers can download this 1800 x 3500 high res infographic free Download Hi Res Infographic The post (Presentation) 10 Facts: Gen Y, Mobile and Word of Mouth appeared first on Total Youth Research.
  • (Presentation) 10 Facts about Gen Y: Social Media Privacy

    Graham Brown
    18 Nov 2014 | 5:55 pm
    (Presentation) 10 Facts about Gen Y: Social Media Privacy Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail THE $1 TRILLION YOUTH MARKET OPPORTUNITY How to Download the $1 Trillion Gen Y Infographic Free Newsletter subscribers can download this 1800 x 3500 high res infographic free Download Hi Res Infographic The post (Presentation) 10 Facts about Gen Y: Social Media Privacy appeared first on Total Youth Research.
  • 10 Facts About Millennials and Mobile Loyalty

    Graham Brown
    14 Nov 2014 | 5:22 pm
    By: andronicusmax Loyalty is Never Permanent, it’s a Process * 44% of Gen Y are considering switching carrier right now * The average switch takes 10 months for 22-25 year olds and 4 months for 15-17 year olds Customer Experience is Key * 67% of 18-25 year olds said poor customer experience was the reason to switch mobile carrier Retail is a Vital Aspect of Gen Y Loyalty * 73% of Gen Y visit a mobile store when it’s time to renew * 56% of Gen Y said a poor retail experience was the main reason they switched carriers * 64% of Gen Y said lack of employee product knowledge…
  • 16 Statistics on Gen Y and Mobile Ownership

    Graham Brown
    12 Nov 2014 | 6:18 pm
    By: 世書 名付 HYPER CONNECTIVITY * 89% of 18-24 year olds check their mobile phones within 15 minutes of waking * 95% of 18-24 year olds check their messages within 1 hour of going to bed * 97% of teens used their smartphone in the bathroom * 10% of Gen Y used their smartphone to buy something online while in the bathroom BIGGEST FEARS OF NOT HAVING MOBILE PHONE FOR 24 HOURS * Argentina 21% “Isolation” * China 23% “Distress” * USA 12% “Failure” * UK 11% “Confusion” WORD OF MOUTH DRIVES SMARTPHONE PURCHASE * 76% of 18-25 year olds said they…
  • 12 Statistics about Gen Y and Privacy

    Graham Brown
    10 Nov 2014 | 8:28 pm
    By: Arturo Donate Gen Y care a lot more about privacy than adults think. What’s more, anonymity is a crucial part of their interaction, especially on social media. Sites popular with Gen Y are also sites which offer the greatest control of privacy. YOUTH CARE MORE ABOUT PRIVACY THAN ADULTS THINK * Only 43% of managers believe teens care what they post online, but in reality 82% said they do * 52% of teens check their social media privacy settings once a week YOUTH WANT MORE CONTROL OVER FACEBOOK PRIVACY * 61% of teens set their social media account privacy settings to share only with…
 
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    Curiously Persistent

  • We Love the Internet 2014/48: The puglife edition

    Simon Kendrick
    28 Nov 2014 | 1:40 am
    Part 1: For the day job Things to think about: Sorry, Netflix: Serial proves that the best shows shouldn’t be binged on The internet big 5: Doubling in three years on a trillion dollar base Who’s the Whitehall civil servant spending hours each week editing footballers’ Wikipedia pages? Twitter at heart of ABC’s marketing campaign for Thursday lineup Clayton Christensen Becomes His Own Devil’s Advocate How Magic Leap Is Secretly Creating a New Alternate Reality Google launches Contributor, a crowdfunding tool for publishers Reference points: 2014 information is beautiful…
  • We Love the Internet 2014/47: The Prana energy edition

    Simon Kendrick
    21 Nov 2014 | 1:42 am
    Part 1: For the day job Things to think about: How TV took over the world – in terms of writers room and serialisation The Rise of “Realvertising” and How to Make It The Secret Language of Girls on Instagram How Businessweek Is Reinventing the Magazine Cover What happened when I handed over my Twitter and Facebook to strangers – do social media managers work (in questionable situations)? 1 With a Bullet: ‘Nadeshot’ Becomes a Call of Duty Star Gov.uk quietly disrupts the problem of online identity login Reference points: How to be literate in what’s changing journalism FT’s…
  • We Love the Internet 2014/46: The Idioms of the world edition

    Simon Kendrick
    14 Nov 2014 | 1:54 am
    Still not breaking the internet Part 1: For the day job Things to think about: How Apple creates leverage Meet Shingy, AOL’s “digital prophet” ‘Alex From Target’ and the Mess of Uncontrollable Fame Reference points: The N-word – an interactive feature – interesting approach, involves customising videos. Contains explicit language. Grantland Dictionary: Sportscasting Edition A lifetime of emoticons 2013: The Year in Interactive Storytelling Pop culture Twitter lists thatsh.it – create modern art Longer reads: How did Amazon end up as literary enemy no. 1? The greatest story…
  • We Love the Internet 2014/45: The Internet arcade edition

    Simon Kendrick
    6 Nov 2014 | 11:51 am
    Half a day early; back to Friday morning next week. Part 1: For the day job Things to think about: That catcalling video and why research methods is such an exciting topic. Really. The John Oliver Video Sweepstakes – who can embed his video and get the most clicks How to win the Internet. Or how to defend yourself when your photo is ridiculed on Reddit. How recaps changed the way we think about TV – and our lives Mapping 20 million Facebook users’ political sentiment The 36 people who run Wikipedia Reference points: The Internet Arcade – archive of 70s-90s arcade games How to run a…
  • We Love the Internet 2014/44: The Dachshund’s Creek edition

    Simon Kendrick
    31 Oct 2014 | 2:15 am
    Part 1: For the day job Things to think about: BuzzFeed doesn’t need ‘trust’ to win the Internet Couch potatoes have killed the internet dream – lean back beats sit up 72 hours of #gamergate – analysing the tweets Test-Driving a $35 Firefox OS Smartphone – technology getting cheaper and cheaper Reference points: Windows 93 – tongue in cheek emulator Facebook IQ pulls together their various pieces of research Six amazing infographics reveal what London’s really like Consumer barometer – research from Google Longer reads: You Can Look It Up: The Wikipedia Story The…
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    Marklives.com

  • MagLove: Beyoncé’s net effect

    MediaSlutZA
    28 Nov 2014 | 4:13 am
    MediaSlut (@MediaSlut)’s choice of the best international magazine covers this week: Interview (Germany) The New Yorker Parool, PS Section Stylist (France) Time Out London INTERNATIONAL Interview (Germany), December/January 2015 Beyoncé fans will immediately *snap* the reference to the latest Interview cover — which is stunning — a reference to one of her outfits she wears on her latest “On the Run” tour with Jay Z. The New Yorker (various) If you’ve been keeping track of the unrest and protests happening in Ferguson in Missouri, you’ll agree with me that its 8 December…
  • Heroes & Zeros: Khaliques & stilted conversational radio ads — best & worst of the week

    Simone Puterman
    27 Nov 2014 | 11:16 pm
    Every week, The Ad Feature team on 702 takes you through the highs and lows of advertising in South Africa. This week, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) take a jab at a specific genre of radio station advertising, eg Pick n Pay’s Brand Match radio ad,  and give a big-up to a fashion brand that started at the bottom — Khaliques. Find out why these feature in this week’s Heroes & Zeros by watching the webisode below:   For a fresh look at the world of advertising, Jenny Crwys-Williams of talk radio station 702 (@Radio702) chats to advertising…
  • Media Report: Global media buying trends

    Herman Manson
    27 Nov 2014 | 7:45 pm
    a The Media Report 2014 feature by Oresti Patricios (@orestaki) Imagine being able to buy media at a click of a button — the same way you’d buy some airtime online or be able to purchase an airline ticket. The news is that you can now do this, and it’s the hottest media buying trend across the globe. Other big trends are the media buying war between television and the social media giants, and digital’s dark night of the soul. Then there’s the problem of the erosion of trust between brand owners and media buying agencies. Let’s go through the world’s biggest media buying trends,…
  • #Top40TVratings: 17–23 November 2014

    Simone Puterman
    26 Nov 2014 | 7:49 pm
    by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 17–23 November 2014! A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this #Top40TVratings column is a weekly roundup of SA’s TV audience viewership. We reveal the best-watched shows of the week before (in this case, 17–23 November 2014), where they ran and how many South Africans tuned in to watch. We offer two tables: The first covers all households — free-to-air viewing (the various SABC channels and e.tv), as well as the DStv…
  • Beyond Borders: Retailers’ reality — the need to move north

    Simone Puterman
    26 Nov 2014 | 7:20 pm
    by Craig Page-Lee (@cpl_ignite) It was with much anticipation that I recently boarded my flight to Dubai, neither because it was a cheap alternative to some global destination — as is the frequent offer by Emirates Airlines — nor because I was wanting to indulge in a shopping spree there (the value of the ZAR against other leading currencies being the determining factor here). Irrespectively, I had many expectations as there’s been a lot published about the magnificence of the entire Emirates Airline traveller experience, from the comfort of the plane itself to the great service and…
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    Kaleidico

  • Online Marketing for Insurance Agents and Brokers

    Michelle Nickolaisen
    25 Nov 2014 | 1:16 pm
    There’s a lot of information out there about online marketing. But does all of it apply to you, the insurance agent? Not necessarily. Some of it will help, some of it just doesn’t cut the mustard. Having worked with plenty of health, life, and auto insurance agents and brokers, we’ve got a few pointers: CreatingRead More Article by Michelle Nickolaisen at Online Marketing for Insurance Agents and Brokers
  • Facebook’s new algorithm: How it affects you & what to do now

    Michelle Nickolaisen
    24 Nov 2014 | 8:45 am
    Unless you completely ignore marketing or social media news, you’ve probably heard about Facebook’s changes to how brands can use their platform–the latest in a long string of switch-ups. It’s created a lot of discussion, some of it angry, but what’s going on exactly? It’s not as bad as it sounds: The algorithm changes areRead More Article by Michelle Nickolaisen at Facebook’s new algorithm: How it affects you & what to do now
  • Social Media Advertising

    Michelle Nickolaisen
    21 Nov 2014 | 9:51 am
    More and more companies are experimenting with social media advertising, and for good reason. It can get great results, but if you go in without a strategy, it can also be a colossal waste of time and money. The wealth of information out there can be overwhelming–where do you start? Which platform do you startRead More Article by Michelle Nickolaisen at Social Media Advertising
  • Simple SEO for Content Creators

    Bill Rice
    19 Nov 2014 | 6:00 am
    The Web has created a liberating, self-publishing, and distribution ecosystem for writers, photographers, and videographers–in other words, content creators. Unfortunately, so many of these creative folks still remain undiscovered for a simple reason: they’re unaware of the most basic mechanics of search engine optimization (SEO). I’m not talking about complex link-building campaigns, just the simplestRead More Article by Bill Rice at Simple SEO for Content Creators
  • Email Marketing + Content Marketing

    Michelle Nickolaisen
    17 Nov 2014 | 8:16 am
    Email marketing and content marketing are two must-haves for any modern business–especially a business that operates online. But if you’re treating them as two separate entities, instead of viewing them as activities that can work together for better results, then you’re missing out, and so is your business. What is email marketing? Email marketing isRead More Article by Michelle Nickolaisen at Email Marketing + Content Marketing
 
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    Technology & Marketing Law Blog

  • Creditors Can’t Seize Country Code Top Level Domains

    Venkat Balasubramani
    28 Nov 2014 | 7:54 am
    This is a ruling addressing plaintiffs’ ability to levy against a country code top level domain (TLD). Plaintiffs obtained judgments against the Islamic Republic of Iran, Democratic People’s Republic of Korea, and Syrian Arab Republic. shutterstock/sferdon: the dots They sought to attach defendants’ property that was allegedly in possession of ICANN (the “Internet Corporation for Assigned Names and Numbers”). The court says that plaintiffs cannot attach the authority to operate the country code top level domains. Country code domains are two letter country codes identifying…
  • Lawsuit Over User-Posted Celebrity Photos Survives Dismissal–BWP v. Hollywood Fan Sites

    Eric Goldman
    26 Nov 2014 | 12:31 pm
    I’m not much of a gossip site reader, especially when I can’t get the damn page to load properly and there’s a painful “your” typo on the front screenThe plaintiffs own copyrights in celebrity photos. The defendants run the Hollywood.com “fan site network” with 1,500+ websites dedicated to celebrities, TV shows, etc. The complaint alleges that the entire fan site network is predicated on republishing stolen photos, and that the fan sites are run by “dummy webmasters” who do so without pay but under the network operator’s strict…
  • Perfect 10 Loses Copyright Suit Against USENET Service Provider–Perfect 10 v. Giganews

    Eric Goldman
    25 Nov 2014 | 9:26 am
    Giganews acts as a USENET service provider. Perfect 10 is the litigious pornographer that has helped define Internet copyright law for the last 15 years. It sued Giganews because Perfect 10’s copyrighted images are distributed on USENET. After over three years of pointless litigation, the district court finally put a stop to the lawsuit (in an oddly formatted opinion divided into 3 separate memos). The court rejected Giganews’ direct infringement for lack of “volition.” The question remains: what does “volition” mean in this context? I’ve always found…
  • PissedConsumer Defeats Preliminary Injunction–Roca v. Consumer Opinion Corp.

    Eric Goldman
    24 Nov 2014 | 8:44 am
    Roca makes and sells dietary supplements. They’ve made a series of legally dubious choices, but I think their problems start with their desire to suppress negative consumer reviews. The court describes that: [Roca’s] Purchase Agreement requires customers to agree that, unless they pay the full purchase price without conditions, they “WILL NOT speak, publish, print, blog or write negatively about The Product or The Company in any way.” (Techdirt has been covering Roca Labs’ legal meltdowns in some detail). Photo credit: man’s mouth with bronze or gold metal zipper…
  • Fifth Annual Internet Law Work-in-Progress Conference: Initial Participant List

    Eric Goldman
    18 Nov 2014 | 10:44 am
    From last year’s Internet Law Work-in-Progress Conference at New York Law SchoolOn March 7, 2015, Santa Clara University will be hosting the Fifth Annual Internet Law Work-in-Progress conference. Over 50 Internet Law scholars from around the globe have signed up to come. If you’d still like to join us, please contact me at your earliest convenience. We’re running out of room, so pretty soon I’ll be putting all new speaking requests on a waitlist. Here’s the initial participant list: Usman Ahmed // Georgetown Law (adjunct)/eBay David Ardia // University of North…
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    Vitamin IMC

  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
 
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    Online Marketing Blog - TopRank®

  • Online Marketing News: PageRank Is Dead, Google Gets Anti-Ads, Every Tweet Ever

    Ben Brausen
    28 Nov 2014 | 2:45 am
    10 Marketing Predictions for 2015 [INFOGRAPHIC] - There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?  Find out. Social Media Today Survey: The 10 Biggest Challenges Facing Social Media Marketers - Assessing the effectiveness of their social media activities is the number one challenge facing social media professionals worldwide, reveals a new study. AllTwitter Google: Stop Using PageRank As A Metric, We…
  • Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

    Lee Odden
    26 Nov 2014 | 8:30 am
    Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it. Content Marketing is all about customers and providing them the information they need to inspire action. The themes that align buyer interests and brand goals as part of a content marketing strategy can inspire the focus of any content or media whether it’s…
  • How a Shift from All SEO to Social & Influencer Content Boosted Page Views by 500%

    Lee Odden
    25 Nov 2014 | 9:02 am
    A small business technology company was focusing their online marketing efforts on SEO and this approach proved to be effective for several years. Research revealed relevant keywords in demand from searchers actively looking for solutions in this software category. Existing content was optimized, cross linked and new content was created where needed. Content was promoted to attract links and social shares to ensure a presence on crawlable social media platforms. But then organic traffic began to slow down in growth and eventually decline, despite following SEO best practices capable of the…
  • 20 Magicable Takeaways From 5 Social Media Marketing Case Studies at @smbmsp

    Lee Odden
    24 Nov 2014 | 5:27 am
    On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”. Featuring case studies about local and national brands including Land O’ Lakes, Thomson Reuters, Axonom and two Fortune 100 technology companies, presentations were given by Jaclyn Grossfield @jaclynanng, Casey Hall @CaseyHall_ and myself. While the Minneapolis / St. Paul…
  • Online Marketing News: Shoppers Don’t Share, Men Pin Too, Facebook Groups Up

    Ben Brausen
    21 Nov 2014 | 2:45 am
    96% of Brands Worldwide Use Twitter - The use of Facebook, Twitter, YouTube and Instagram has become almost mandatory for brands, with more than nine in ten companies around the world using these platforms, reveals a new study. AllTwitter Facebook Reducing Overly Promotional Page Posts in News Feed - One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey we…
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    Mindshare Strategy

  • Debit Card (Lack of) Security

    Eric
    28 Nov 2014 | 8:00 am
    Two holiday seasons in a row, I worked in retail. One year I sold jewelry at a shopping mall retailer. The second year I sold clothing at an outlet in a strip mall. Neither was a particularly glamorous position, but they both taught me a great deal. I learned how to visually gauge the quality of diamonds. I learned how to flip sales pitches around from features to benefits and experiences. I learned how to better deal with disgruntled customers frantic for that perfect holiday gift. I also learned the inherent danger in using debit cards. Security Believe it or not, but debit cards…
  • Toxic Valuation

    Eric
    25 Nov 2014 | 8:00 am
    I quit my job in 2009. There were just too many things going on with the company that bothered me on an ethical level for me to consider staying the course. I submitted my resignation in early November and, by the end of the month, was back to the drawing board looking for work. I’d been at a startup, taking a tiny salary of $1000/month just so I could afford gas for the commute and the minimum payments on my student loans and credit cards. 1 Not much, but just enough to get by. Unfortunately it also watered down my perception of what my time was worth. Come December, and I was once…
  • Strategically Building Content

    Eric
    11 Nov 2014 | 8:00 am
    One of my early forays into the WordPress world wasn’t as a developer, it was as a marketing and brand strategy coach. I rented out meeting rooms and presentation venues, and invited professionals from around the area to attend seminars and workshops about content creation. Shorter sessions were just 2-3 hours and you usually left with a few bullet points about your brand’s character, tone, and at least 2 article ideas. Longer sessions were all day, included lunch, and had you walking away with no less than 3, fully-fleshed-out articles. All of my sessions included homework: the…
  • WordPress Comes of Age

    Eric
    10 Nov 2014 | 8:00 am
    “No, I won’t pay for that conference. I don’t see any value there, and I’d rather you not lose productivity here.” The first time I asked a supervisor for permission to attend a community WordCamp, things didn’t go so well. I ended up taking vacation time so I could attend anyway, and convinced another organization in the community to help pay my way. My boss at the time couldn’t justify spending $300 on airfare, booking a hotel, and giving me a day off to attend … a $25 conference. WordCamps are well-known for being inexpensive events. They…
  • No I in Team

    Eric
    4 Nov 2014 | 8:00 am
    I was 9 years old, and didn’t like spending too much time with older people, let alone strangers. Still, my Cub Scout den planned regular trips to the retirement home where we’d do crafts, act out skits, and just connect with some of the elderly residents. It was awkward the first couple of times, until we started making friends. One gentleman was always prepared with lollypops for the entire group. A kind woman was constantly on the lookout for new crafts we could do together or songs she could teach us for our monthly Pack meetings. It turned into a great time that we all looked…
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  • That baby's net worth may be over $1 billion

    28 Nov 2014 | 4:35 pm
    That baby's net worth may be over $1 billion AOL OriginalsJim Pallotta came from humble beginnings, but he's an investor and president of AS Roma now.How the last two years have been different More from 'Win/Win' Matt Harvey and Jim NelsonJoe Haden and Greg Selkoe
  • Judge makes decision on Ray Rice's appeal

    28 Nov 2014 | 4:35 pm
    Judge makes decision on Ray Rice's appealGettyEarlier this month, the football player appealed the NFL's decision to indefinitely suspend him after a domestic abuse video went public. Ruling that the judge issued More newsOhio State football player missingStar cricketer dead at 25
  • Report: RGIII won't be with 'Skins in '15

    28 Nov 2014 | 4:35 pm
    Report: RGIII won't be with 'Skins in '15APWashington quarterback Robert Griffin III is 'highly unlikely' to return to the team next season, according to a report.Reason for probable divorceMore gridiron newsNFC West is wide open 49ers show off 'Field of Jeans'
  • Pup devastates handler at top dog show

    28 Nov 2014 | 4:35 pm
    Pup devastates handler at top dog showGetty/VineCanine lovers who settled in to watch the 2014 National Dog Show on Thursday got a big surprise from this miniature pinscher.Move that had 'mom' in tearsMore to seeDog who took the top prizeThe NBA's biggest turkeys
  • Officials reveal the identity of Austin shooter

    28 Nov 2014 | 4:35 pm
    Officials reveal the identity of Austin shooter APA lone gunman fired more than 100 rounds in an attack that hit the Mexican consulate, courthouse, and police headquarters Friday.Mystery baffling investigators More in the newsGirl, 14, faces poisoning chargeDemocratic Party tension boils
 
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    Chief Marketing Technologist

  • What will happen with marketing technology in 2015?

    Scott Brinker
    24 Nov 2014 | 3:26 pm
    Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Personally, I subscribe to Yogi Berra’s worldview, “It’s tough to make predictions, especially about the future.” (Variations of which are sometimes attributed to Niels Bohr.) Most of the so-called predictions we’ll hear in the month ahead fall into one of three categories: Trends that are already underway (“mobile usage will…
  • If a 173-year-old public company can digitally transform, what’s your excuse?

    Scott Brinker
    13 Nov 2014 | 4:47 pm
    “Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring to me to hear stories of people and companies who have successfully navigated true digital transformation. One of them is Rishi Dave, the CMO of Dun & Bradstreet. Dun & Bradstreet, founded in 1841, is a 173-year-old public company, which has…
  • 6 questions with the most active VC in marketing tech

    Scott Brinker
    6 Nov 2014 | 4:06 am
    Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I became aware of just how big of a footprint they have in this space when reviewing the data provided by VentureBeat that revealed $21.8 billion of funding invested in marketing technology to date. According to…
  • The Frame and the Field: the art of making marketing technology decisions

    Scott Brinker
    4 Nov 2014 | 5:12 am
    I want to share an idea with you that’s been in my head for a while. It may sound fairly obvious — and perhaps it is, to most of you. It is how I’ve seen people make choices with marketing technology that materially alters the outcome. But I suspect that they’re not always consciously aware of it. I call it: the frame and the field. The Frame: The Label That Shapes Your Decision Space The frame is the label you apply to a decision you’re going to make. For example, in the context of purchasing a major marketing software platform for your business, you might frame…
  • Come join us in San Francisco for MarTech 2015

    Scott Brinker
    3 Nov 2014 | 2:40 am
    I’m feeling giddy again. We’re in the middle of programming the agenda for the next MarTech conference, which will take place in San Francisco on March 31 – April 1, 2015, and I’m already floored by the first wave of speakers who have confirmed their participation — and amazed by the incredible suggestions coming in from our open call-for-presenters. A huge thank you to all who have submitted ideas. You’re making our job of selecting which ones we can squeeze into the schedule extremely difficult, and we love you for it. As with our inaugural event this past…
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    FUEL LINES

  • Ad Agency New Business | Social Media Workshop – Orlando

    Michael Gass
    25 Nov 2014 | 7:21 am
    A New Approach is NOW Needed for New Business.This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando, will be held on Friday, February 6, 1015, in Orlando, Florida.This workshopis designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed and implemented in over 200 advertising, digital, media and PR agencies in the U.S., Canada and the UK.New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development.
  • Why are ad agency new business executives performing so badly?

    Michael Gass
    5 Nov 2014 | 4:46 pm
    Rainmakers who were good at new business in the past are struggling today.According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful.Why?I’ve worked face-to-face with more than 200 advertising, digital, media and PR agencies as they’ve struggled with the changes that have occurred in business development which was brought on by The Great Recession, the worst global recession since World War II. We already know the recession has fueled radical changes in…
  • Study: The Top Reasons CMOs Hire Ad Agencies

    Michael Gass
    28 Oct 2014 | 1:41 pm
    This data will help you think through how you want to position yourself with prospects and what kinds of clients are the best fit for your agency model.This is a guest post written by Drew McLellan. He’s a friend of mine who heads up the Agency Management Institute (AMI), an association of small to medium sized agencies that has been helping owners grow their agencies since the mid 90s.This past summer AMI partnered with research firm Audience Audit and Luth Research to conduct an original study exploring the reasons that CMOs and business owners hire agencies, what they’re…
  • The Best Pitching Guide Book for Agency New Business

    Michael Gass
    14 Oct 2014 | 12:27 pm
    The Levitan Pitch. Buy This Book. Win More Pitches. is the most comprehensive guide for developing a winning pitch management system that I have ever read. Pitching for new business is costly. A lot of time, money and morale are lost because of poor decisions, bad planning and a lack of adequately managing the pitch process.“Approximately half (47% of respondents) of advertising professionals surveyed, by Provoke Insights, say they are dissatisfied with the current internal approach to pitching.”Pitching doesn’t have to be a crapshoot. If your agency is losing more pitches…
  • The Anatomy of Content Marketing for Ad Agency New Business

    Michael Gass
    2 Oct 2014 | 1:56 pm
    A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong.Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client news. It tends to be all about the agency. A primary reason the blog does little to create new business opportunities.The core of your content strategy should be to consistently deliver…
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    Kneale Mann | Leadership

  • How Do You Measure Success?

    Kneale Mann
    27 Nov 2014 | 5:29 am
    Many say leadership is about results and the ability to measure those results. If you run a company, you are compensated by the success of the bottom line. But are you sure you know of all the ways you can influence the profits of your work? It may be somewhat simple to proclaim if we sell more stuff to more customers we will be more successful. But let’s look at the items we can’t necessarily measure which dramatically affect the way we view success.More More More Certainly in Western culture, it appears we can never get enough. We are chasing the dream, the goal, the customer, the…
  • Listen to Your Gut

    Kneale Mann
    24 Nov 2014 | 3:34 am
    We admire fearless people who take chances. But without knowing their story, it’s difficult to make that claim. Much has been written and said about taking chances, failure, and ultimate success. If you were to ask any person who has attained any modicum of advancement, they would probably tell you about the many times it took to make it. The setbacks, roadblocks, and challenges were plentiful.Vision is the art of seeing what is invisible to others. Jonathan SwiftYou know that feeling you have right now in the pit of your stomach? That’s the voice you may not be listening to but you…
  • Coffee Wisdom

    Kneale Mann
    23 Nov 2014 | 10:49 am
    Years ago, I purchased a coffee mug. It was strong. The perfect weight. The perfect size. I have been using it almost every day since. I was on a call this morning and read the words on the side probably for the first time since the day I bought it. The author is Mary Ann Radmacher. I’ll be reading my coffee mug daily from now on. Live with intention. Walk to the edge. Listen hard. Practice wellness. Play with abandon. Laugh. Choose with no regrets. Continue to learn.Appreciate your friends. Do what you love. Live as if this is all there is.Drink…
  • It’s Time to Sit Still

    Kneale Mann
    20 Nov 2014 | 3:35 pm
    The mere concept of doing absolutely nothing is foreign to many (most) of us. Meditation has been around since we began walking the earth but despite ourselves, we continue to cram more into our lives than is possible and necessary. A worse affliction than hurried lifestyles, busy work spaces, and smartphones glued to our hands, is our minds. To that end, this is definitely a book I’ll be picking up. The Art of Stillness by Pico Iyer reveals; “How stillness can act as a creative catalyst, and advocates for a way of living that counters the frenetic design of our modern lives.”Perhaps…
  • How Much is Enough?

    Kneale Mann
    18 Nov 2014 | 2:30 am
    The annual strategic meetings are on. The big boss says profit margins need to widen. The new product line has to help increase market share. The southwest division has to pick it up on sales results. The list goes on.The desire for infinite monetary growth permeates the room. No one is allowed to say this year will probably be a flat year because of market shifts and customer demands. No one would suggest business comes with ebbs and flows. And so does life.We Need More Stuff!In the developing world, it appears the need for prosperity and material possessions is a core belief and desire. But…
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The Art of Rebranding: How Southwest is Moving on From A String of Negative Press

    Nick Rojas
    21 Nov 2014 | 3:13 am
    Southwest Airlines just launched a major rebranding effort, its first in more than a decade. It’s dropped the boring old logo—literally just a picture of a plane with the words SOUTHWEST under it—in favor of a striped, rounded heart (it’s no coincidence that their home airfield in Dallas is called Love Field). And crucially, in a loud-and-clear commitment to its online sales, it’s changed its name to Southwest.com. A friendly new font completes the look, instead of shouting in Helvetica, the new logo has a mix of upper- and lower-case letters on a blue field, almost evoking…
  • Disability Friendly Web Design

    Chris Wilson
    20 Nov 2014 | 7:25 am
    One of the beautiful things about the Internet is that it allows people who are housebound to lead fuller and more connected lives. Accessibility with the Internet has become very important to many United States citizens, according to the Internet Society.org. Housebound people are not the only disabled online users. Disabled users run a huge range including epilepsy, anxiety, and chronic fatigue. When designing an eCommerce site, you need to keep in mind that disabled users will try to access your site and design an experience that they can all enjoy.     Stop the auto-play. Back…
  • How To Improve Security On Amazon Web Services

    AC
    7 Nov 2014 | 6:33 am
    Cloud computing has changed how technology works for everyone. It promises a higher level of efficiency, promises greater agility, and promises more flexibility at a lower price. In short, changes in cloud computing are changing the way all Internet-based security works, whether it is network security or cloud security. What makes ensuring security measures on the cloud so demanding is that cloud computing is based on shared responsibility. When network engineers ponder the intricacies of cloud security, one example they look toward is Azure Security, which has ironed out many thorny problems…
  • Six Steps to Successfully Promote an Event Using Any Social Media

    Dave Landry
    11 Oct 2014 | 8:21 am
    Social media can be a wonderful tool to plan events, but can also be overwhelming as to where to start. Which site works best? Is this hashtag going to work? Let’s get rid of the chaos and break down each step into manageable pieces that can be applied to any social media site. Image Source: ShutterStock.com     Step One: Create an Events Page, 3 months before. Think of this as the mothership of the event. All social sites are connected through it, and all information about the event is on it. Contact information, engaging content, as well as bios of all the participants should be…
  • Changing Consumer Behaviors: Michelin’s Road Usage Lab

    AC
    6 Oct 2014 | 7:12 pm
    Michelin’s most recent campaign wants you to think differently about winter and driving. In fact, everything you know about driving in the winter elements is wrong. Well maybe not everything you know, but everything you know about your tires in winter weather. With a series of videos and infographics focusing on winter driving myths, Michelin is trying to put the idea of winter tires into the minds of consumers, ultimately changing consumer behaviors. Depending on where you live, there are a lot of ideas on how you should drive in the winter elements. But as Michelin does a good job of…
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    iMediaConnection Blog

  • 7 Ways You Should Use Social Media in Your Online Marketing Toolkit

    Anna Johansson
    28 Nov 2014 | 5:26 am
    Online marketing has come a long way since the inception of the Internet. Through the introductions of Facebook, Twitter, YouTube, and Instagram, plenty of opportunities have presented themselves for startups to increase visibility and land conversions. Any business can profit from using social media. Even taking time to do a couple of brief social media posts or updates a day can have a positive impact and build market awareness. Because smaller businesses often target niche audiences, they may even benefit more than companies that have massive marketing budgets. You can connect easily and…
  • Technology Transforming the Fashion Industry

    Neal Leavitt
    27 Nov 2014 | 4:28 pm
    Last week after a nice lunch with my sister, niece, brother-in-law and cousin, I got corralled into following them into Nordstrom’s in downtown San Francisco. I quickly realized that with only two magazines, a book, and a smartphone, it would be a challenging afternoon. And once my niece pulled about a half-dozen outfits off a rack and said “I just want to try on a few things,” the situation became untenable. Elevated heart rate. Accelerated pulse. Beads of sweat on forehead. If the store had started playing Slim Whitman songs, my head would have exploded, similar to what happened to…
  • Suppression of the Press Spreads to South Korea

    Morgan Sims
    26 Nov 2014 | 2:40 pm
    Most of us are very aware of the censorship that runs rampant in China, with everything from their newspapers, television shows, and social media networks being monitored and controlled by the Communist Party of China. We’ve all heard the horror stories from North Korea, most recently about the government officials who will meet their untimely death for watching a soap opera on television. The world has come to accept that these countries will operate in such a fashion, regardless of how the rest of the world reacts. New to the scene of censorship issues is South Korea. Home to major global…
  • 7 things your boss wants to know about mobile

    Michelle Boockoff-Bajdek
    26 Nov 2014 | 7:40 am
    More digital advertising budgets are flowing into mobile than ever before, following changing demographics and consumer focus. However, mobile marketing in the media and entertainment industry can be challenging. There are several new developments that executives must understand about this new multiscreen landscape. Here are seven insights and critical stats about customer engagement in the new mobile market that even your boss may not know. Acting on this data can put your company well ahead of the curve and help you reach consumers in a multitude of new ways. "Serve the audience, not the…
  • Innovation is a Passionate Accident

    Shawn Fenton
    25 Nov 2014 | 1:54 pm
    It's hard having a title that's a buzzword. A year ago I read an article in  WIRED magazine entitled "Innovation: The Most Important and Overused Word in America". It hit home for me because printed right on my business card is the word "Innovation". Maybe my card should read: "Shawn Fenton - Passionate Accident Department. Because to me, that’s what innovation really is: the place where passions meet opportunities, something that you can’t plan for but you can prepare for. Our end product may deviate, but the process always starts with passion. It’s really hard to plan for innovation.
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    Technology Mecca

  • The Latest Tech Gadgets to Check Out

    admin
    13 Nov 2014 | 11:14 pm
    Technology is constantly changing and moving forward. Of course, it is rather difficult to stay on top of the changes made in tech, which is why just knowing about the latest and greatest tech gadgets is always a nice way to go. This way, you can determine what is going to be right for you and just what is going to prove a bit interesting. Whether you are a fan of Apple or Android devices, there is no denying the new iPhone has made waves in sales numbers. However, there is also no denying that the new Apple device doesn’t necessarily show anything that is actually new. Most of the tech…
 
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    FOLDEN.INFO eMarketing

  • Latest Digital Marketing Trends

    FOLDEN.INFO
    14 Nov 2014 | 4:09 am
    How do you think about the state of the internet, already matured, still in the beginning or in the middle of its development? By the already existing various means and the fast development within in the last years it seems to be difficult to not use the term matured. But in reality and e.g. by ...read more
  • Social Media Software for Websites

    FOLDEN.INFO
    6 Nov 2014 | 7:34 am
    Establishing a social network on websites with just a couple of clicks is what spot.im offers for free. This sounds good and by ning or sixgroups there are already some services available offering similar services. But Spot.im is new and respresents itself with up to date and advanced professional functions. Of interest is of course ...read more
  • Infographic about Pinterest

    FOLDEN.INFO
    30 Oct 2014 | 9:56 am
    Pinterest and ecommerce is a story of its own, but how do people interact with the platform and who are its users? This is just a pointer to a comprehensive infographic about Pinterest and ecommerce: Pinfographic. FOLDEN.INFO Directory Sources: Social Media
  • HTML5 is an official W3C Standard now

    FOLDEN.INFO
    30 Oct 2014 | 9:29 am
    Within its current newsletter the W3C has given the latest HTML version the status of an official standard. HTML5 formerly has been in use already, but developers worked with various and individual adjustments. By the status of being an official standard now all sites both developers of websites and e.g. browser developer now have reliable ...read more
  • Social Networks and their Age Groups

    FOLDEN.INFO
    23 Oct 2014 | 6:33 am
    Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing ...read more
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    Blog - Digital Jungle

  • The Growth of the Chinese Film Industry

    24 Nov 2014 | 11:24 pm
    The Size of the Chinese Film Industry The Chinese film box office is now the second largest in the world, second only to the American film box office. The box office revenue of 2012 was $2.7 billion, a 30% increase…
  • The Growing Popularity of Medical Tourism in China

    24 Nov 2014 | 11:16 pm
    What is Medical Tourism? Medical Tourism is not a new concept. Originally the term was more closely associated with people travelling from third world countries to more developed ones in order to receive medical care for health issues they cannot…
  • Designed In China

    24 Nov 2014 | 7:02 pm
      Made in China For many years, China has been heavily associated with the manufacturing industry and the infamous slogan ‘Made in China’ found on almost everything we consume in Western society. There is, however, a wind of change in…
  • DIGITAL JUNGLE PARTNERS WITH EARTHCHECK

    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
  • The Success of Starbucks in Mainland China

    2 Nov 2014 | 10:39 pm
    Western Brands in China Many successful Western brands have struggled to replicate their popularity and market position in China. While there are numerous reasons behind different companies’ struggles, one company nobody expected to last was Starbucks. With China’s historical connection…
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    Big Marketing for Small Business

  • A Year of Free Advertising and Business Advice for Military Veteran Entrepreneurs

    Rajan Sodhi
    11 Nov 2014 | 11:10 am
    Dr. Art Kaslow runs a dental practice in Santa Barbara County, California. He’s also a U.S. Army Colonel with 24 years of service. As a U.S. Army reservist, he has served two deployments and two mobilizations since 2001. While serving his country has been a commitment he has been proud to uphold, there have been times when his military service and his civilian business have been at odds. When serving in Afghanistan, he had to close his business temporarily. This disruption not only resulted in a loss of business revenue while he was away. It also caused further loss of business from…
  • How to Use a Credit Card Responsibly to Grow Your Small Business

    Miguel Salcido
    29 May 2014 | 10:14 am
    When you are a new owner of a small business, you will look for every break in financing that you can find. Getting enough money to get your startup of the ground can be challenging, to say the least. This means that you need to exhaust every option that you can find. Many small businesses made big additions to their companies by using a small business credit card. Entrepreneurs understand the value that credit like this has and use it to grow their business without creating excessive additional debt. If you want to take your small business or startup to the next level, here are a few ways…
  • 3 Tips to Creating a Killer Social Media Marketing Strategy

    Ted Levin
    21 Apr 2014 | 2:08 pm
    As one of the most popular channels to find an audience, marketing on social media sites can transform a small business from unknown to an empire overnight. Although marketing over social media might seem simple and straightforward, there are certain techniques and strategies that can optimize business success if followed. Here are three tips to get you started: 1. Who Is Your Audience? With multiple social media avenues such as Facebook, LinkedIn, Twitter, Instagram, Vine and YouTube, businesses should not look to infiltrate every social media site. Rather, businesses should pick a few to…
  • Top 10 Android Business Apps

    Ted Levin
    14 Mar 2014 | 10:55 am
    The platform for mobile apps has changed from simply entertainment to now encompass business applications that provide office efficiency and convenience. Being able to communicate with employees, organize office priorities and smoothly keep track of deadlines, specialized apps have opened a new world for businesses. Here are the top 10 business apps for Android.   1. Quickoffice Pro Although expensive in terms of typical app prices, the $14.99 offer includes the Quickoffice Pro bundle. This app supports all Microsoft Office applications including PowerPoint, so users are able to read,…
  • How to Use Data Tracking Software to Attract a Larger Audience

    Ted Levin
    23 Jan 2014 | 1:06 pm
    For marketing professionals and small business it’s becoming increasingly difficult to reach consumers. Evolving technology plays a major role in the way marketing tactics and strategies are developed and deployed. But still, business owners can’t hope to simply write content, post to their blog, send out emails and use social media to guide traffic to their sites and boost page rank. No, instead they have to understand the demographics most interested in their products and services, track the data properly and have a specific strategy initiated online to gain  consumer attention. Since…
 
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    Logo Design Blog

  • How to go about the logo maker for your business

    Ben Johnson
    20 Nov 2014 | 1:58 am
    When you need a logo and a brand identity for your business, then there a few options you might want to consider how you will go for a logo maker for your business logo. Your brand identity earns recognition in the competitive market and gains positivity for the business. Many organizations strive to have such  [ Read More ]
  • Economical Companies for Logo Design

    Ben Johnson
    7 Nov 2014 | 3:29 am
    If you belong to the UK, US or Australian Region; try searching for these terms cheap logo design or logo design company, and you’ll find logoinn (a five star design company) or a digital design company or any page ranging from the first or within the first five pages on Google. Logoinn is a genuine  [ Read More ]
  • Are circular logo designs more popular than rectangular designs?

    Ben Johnson
    7 Nov 2014 | 2:08 am
    I have been a logo maker since the past decade and have been working in various vicinities for the design industry, and I suppose that mostly circular logo designs are remembered easily, or get a higher recall value, if compared with rectangular designs, but this is only my analysis, and is not 100 %. Notice  [ Read More ]
  • Reinventing the Rules of Logo Design

    Ben Johnson
    31 Oct 2014 | 4:07 am
    Sometimes the only difference between the success and failure of the business is a memorable logo which straightaway wins the hearts and minds of the consumers and a poor logo which fails to give away any impact whatsoever. A snappy logo is the one which businesses want to connect with the target customers strongly and  [ Read More ]
  • How custom web design benefits your business

    Ben Johnson
    30 Oct 2014 | 4:38 am
    Competition and challenging environment is the push that keeps the business going and running effectively. It is a core part of the industry and business world. Before technological advancement, the intensity of global competition was not as high as it is now. Technological development made our lives easy with innovative ideas and thoughts for industries  [ Read More ]
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • The future is digital, are you there?

    yinkaolaito
    17 Nov 2014 | 5:46 am
    It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]
  • Digital Journalism in Nigeria : the challenges and the future

    yinkaolaito
    13 Nov 2014 | 4:58 am
    No one can deny the fact we now live in the digital age. Every thing is changing and we must change, adapt and move with the trend if we must remain on top of the game or  if we are heading for somewhere great and relevant. Every profession is witnessing the change. None is spared. […]
  • Content management& Social media campaign lessons from ‘Akeelah and The Bee’

    yinkaolaito
    30 Oct 2014 | 5:08 am
    Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]
  • 7 ways to enjoy stellar engagement with stakeholders

    yinkaolaito
    13 Oct 2014 | 7:49 am
    Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
  • Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn

    yinkaolaito
    9 Oct 2014 | 7:35 am
    It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • Account-Based Marketing: The Key to B2B Success

    26 Nov 2014 | 12:00 am
    As a B2B marketer, you won't get the best results using the same old built-for-B2C digital marketing strategies. You need to segment prospects the way that sales sells: by account. Account-based marketing can enhance your current marketing activities at every point in the customer lifecycle. With an account view, you can optimize your programs to target the most valuable prospects and drive more revenue.Download this eBook to achieve better results in 3 key stages:Net New Lead GenerationLead Nurturing Upsell and RenewalRequest Free!
  • Self-Service and Personalisation: Rethinking the Customer Experience

    26 Nov 2014 | 12:00 am
    This white paper reveals how you can rethink your customer journey in order to encourage returning trade, expanding revenue generation and increasing customer loyalty.Request Free!
  • Customer Experience: Leveraging Mobile Technology

    26 Nov 2014 | 12:00 am
    This white paper explores the importance of integrating mobility into customer care strategies and contact centre infrastructure to create operational efficiencies and increase customer satisfaction.Request Free!
  • Calculating the ROI of Enterprise Collaboration

    26 Nov 2014 | 12:00 am
    Today we have more virtual touch points than ever including email, instant messages, websites, blogs, social networks, mobile and more. Yet despite all these tools, organizational chaos reigns. Knowledge workers spend 28 hours/week writing emails and searching for information.Read this infographic to learn the biggest areas of impact and the potential ROI of implementing social networking tools to help take control of your organization's secret and most valuable asset: KNOWLEDGE.Request Free!
  • How to Achieve Service Level Consistency

    26 Nov 2014 | 12:00 am
    This white paper describes how a common hosted contact centre platform can help companies avoid the pitfalls of multi-sourcing, while fully realising the potential for delivering better service more economically than ever before.Request Free!
 
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    Blog

  • Who are you really selling to?

    19 Nov 2014 | 6:52 am
    Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
  • Now is the winter of my discontent

    4 Nov 2014 | 8:09 am
    It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?
  • The age of Social Media. Literally.

    28 Oct 2014 | 9:01 am
    I took part in a pub quiz last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.
  • Does the digital age = less love and care?

    20 Oct 2014 | 3:01 am
    I wonder if the more digital communications dominate the way we do things, the less care is taken?
  • Thorne Travel Video: When Is A Spoof Not A Spoof?

    13 Oct 2014 | 4:15 am
    Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
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    On Social Marketing and Social Change

  • Marketing that Improves the Practices of Health Care Professionals

    Craig
    26 Nov 2014 | 9:08 am
    Health care professionals (HCPs, that includes dentists, nurses, pharmacists, physicians and physician assistants among others) receive too little support in changing their practices, processes and policies to improve the health of their patients. In many cases they are simply given clinical recommendations to follow and are viewed as passive ‘channels’ to provide ‘authoritative and credible’ information to their patients. I talked about this as a ‘swamped channel’ in Pediatricians Drowning in Advice and noted a study that documented 162 separate pieces of verbal advice…
  • Can Soda Companies Engage in Social Marketing?

    Craig
    24 Sep 2014 | 2:31 pm
    Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal, “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. They also have committed to providing calorie counts on more than 3 million vending machines, self-serve fountain dispensers and retail coolers in stores, restaurants…
  • Academic Competencies for Social Marketing

    Craig
    20 Sep 2014 | 8:37 am
    What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the International Social Marketing Association, Australian Association of Social Marketing, and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing). Yesterday, following similar actions by the AASM…
  • Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

    Craig
    3 Sep 2014 | 9:29 am
    How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses. He will also address the effectiveness of non-medical public presentations, constructivist didactics and municipal intelligence. Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB…
  • The Future of Social Marketing: Craig's Happiness Talk

    Craig
    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
 
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    Digital Examples

  • Book Review - Twitter is not a Strategy by Tom Doctoroff

    27 Nov 2014 | 9:54 am
    Tom Doctoroff is CEO of Asia Pacific for JWT.  A couple of years he wrote What Chinese Want, a look at consumer and brand culture in China; now he’s followed it up with  Twitter Is Not a Strategy, a look at how the principles of brand building must not get lost in the age of real time marketing, and bought, owned and earned media. The book contains some insights form the East, but this one is much more globally focussed, and It’s a good summary of why branding is still important now.  The book is broken down into the principles of how communications work, looking in turn at…
  • Getting people to pay for it

    24 Nov 2014 | 5:24 am
    Contributor by Google is the latest attempt to get people to pay for web content.People register (currently you can join a waiting list), agree to pay a monthly amount, and then this is split between the participating sites you visit over the course of the month.In essence it's a new version of Flattr, which was created in 2010 (& is still going), but with the Google version the sites you visit become ad-free, with the ad space replaced by a 'Thank You' message.It's being labelled as an experiment, but I can see this working given Google's size and power - think of all the sites that get…
  • Rugby Highlights in a Tweet

    23 Nov 2014 | 2:18 am
    A very creative use of Twitter:  Samsung Mobile, sponsor of Sky's international rugby coverage, is using highlights of the games as videos within promoted tweets, just minutes after the action has happenedTRY! Amazing pace from Johnny May. SS2 now. QBE rugby updates brought to you by @SamsungMobileUK #GalaxyNote4’. http://t.co/Tb8nKa370D— Sky Sports Rugby (@SkySportsRugby) November 22, 2014During the World Cup, and every week during the premiership, fans are tweeting goals as vines (which get taken down due to copyright infringement; this is a good legal alternative.It's tweeted from…
  • Snapchat's Snapcash

    18 Nov 2014 | 8:12 am
    Yesterday Snapchat announced a way of transferring money across the platform using Square - logially enough called Snapcash.It's just for person to person - and Square has allowed this via email or sms for some time - but it feels like another important step in  allowing people to make payments easily on their phones. So far it's US only, of course.Snapchat's announcement here
  • Coca Cola's Spotify Jukebox with Blippar

    10 Nov 2014 | 3:24 am
    A promotion from the UK.  'Blipp' any can ok Coke with the promotion, and it opens a Sotify playlist on your phone with 50 current UK hitsA nice partnership between Coke, Spotify & Blippar - full info on the Blippar blog
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    Idaho Ad Agencies

  • New hire at SOVRN

    Brian
    19 Nov 2014 | 12:24 pm
    SOVRN in Boise continues to grow, most recently with the addition of Chris Phillips, who will focus on video, motion graphics and storytelling. From our friends at SOVRN: Chris arrived at SOVRN with an already impressive decade-plus career as a director, editor and animator. UK born and educated, Chris has worked extensively for Viacom and the MTV Networks where his credits include launching a digital channel for MTV and directing over 20 major label music videos for broadcast. As an avid technologist, especially where it involves the integration of video, motion graphics and storytelling,…
  • Upcoming Event: BAF Luncheon featuring guest speaker Steve Walsh

    Brian
    12 Nov 2014 | 3:56 pm
  • Job Openings at DaviesMoore

    Brian
    22 Oct 2014 | 3:09 pm
    DaviesMoore in Boise has a couple of positions that they’re actively looking to fill: Digital Media Planner/Buyer The successful candidate for this role is a strategic thinker, well versed in the digital space, confident enough to be client facing and task oriented enough to do the buying/billing/analytics in addition to the planning. This individual will have overarching ownership of the digital strategies for our clients, working with a variety of decision makers on both the client side and internal teams. The Digital Media Planner will be on the ground level of planning, along with…
  • Belated Recognition for Advantage Advertising

    Brian
    22 Oct 2014 | 10:04 am
    In August, Advantage Advertising’s work for  the University of Wyoming was recognized by the Bleacher Report in their ranking of the top 50 college football team schedule posters for 2014. Advantage Advertising’s work for Wyoming was ranked number one in the nation by Bleacher Report. This isn’t the first time Advantage Advertising’s work in the college sports arena has been recognized. In 2012, the agency’s design for the University of Idaho Vandal football schedule poster ranked number four, and last year the design for the Wyoming Cowboys football ranked…
  • Job Opening: Media Project Manager

    Brian
    13 Oct 2014 | 11:00 am
    Allan + Jenson is a Los Angeles-based marketing consultancy with an office in Boise, has an opening for a Media Project Manager. From the job posting on the Idaho Ad Agencies job board: Allan + Jenson is hiring a Media Project Manager to join the Boise team. Duties of this role include: Manage day-to-day media projects with multiple clients Coordinate requests to national buying firm Organize client direction on media plans and strategies Coordinate media plans to creative agency for fulfillment Track competitive activity and provide reporting Providing logistical support for meetings…
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    Marketing Java | Web. Social. Marketing.

  • Small Business Spotlight: Little Horse Books & Vintage

    Caitlin Rezac
    26 Nov 2014 | 10:28 am
    I talked with one of the owners of Little Horse Books & Vintage, an awesome store in downtown Louisville, about his experience as a small business owner. Here’s the lowdown: Who: Mike Price, Boulder native and Co-Owner of Little Horse Books & Vintage What:  Little Horse sells books and vintage wares, with an emphasis on 20th century literature, art, poetry, furniture, collectibles, stereos, LPs and more! When:  The downtown Louisville…       
  • Grateful for Small Businesses

    Caitlin Rezac
    25 Nov 2014 | 4:58 pm
    Give thanks and Shop Small this holiday season. With Thanksgiving just a couple days away, many of us are pondering the things that we are grateful for. Most likely to be #1 on the list is family and friends. Why is that? Because, as humans, we crave connection and meaningful relationships. These factors are equally important in business as they are in our personal lives. The most successful businesses build…       
  • Happy Thanksgiving – And Don’t Forget to Shop Small!

    Leia Schultz
    25 Nov 2014 | 10:57 am
    We’re sure you know by now, but along with it being the week of Thanksgiving this is the week to celebrate Small Business Saturday in your local community! Small Business Saturday is November 29, the day after Thanksgiving. Enjoy your time with your family, eat your fill on Thanksgiving, and then take your loved ones along with you to shop small the next day! Small Business Saturday is your opportunity…       
  • November 29 is Small Business Saturday

    Leia Schultz
    17 Nov 2014 | 4:33 pm
    Small Business Saturday is fast approaching, and this year it promises to be the most widely celebrated annual event to support local businesses ever. Along with Black Friday and Cyber Monday – notorious sales days each year – Small Business Saturday is poised to become a major movement in holiday season shopping. Everyone has their favorite brick-and-mortar stores that hold a special place in their hearts and in their towns.…       
  • Shop Small in Boulder County

    Leia Schultz
    11 Nov 2014 | 11:35 am
    “When you shop small, it can lead to big things.” That’s the founding belief behind American Express’ Shop Small Movement, now a nationwide holiday tradition that encourages people to support their local small businesses. Since its inception in 2010, the Shop Small Movement has been making an impact in communities as people shop at their neighborhood retailers and become loyal customers. This year, the Shop Small Movement will be celebrated…       
 
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    Marketo Marketing Blog

  • Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways

    Michael Gerard
    26 Nov 2014 | 5:30 am
    Author: Michael GerardEarlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children. I needed to bring back the best tchotchkes that the event had to offer. In case you’re unfamiliar,a tchotchkechoch-key), according to Wikipediais “a small bauble or miscellaneous item. It can also refer to free promotional items dispensed at trade shows, conventions, and…
  • 4 Things You Can Learn From Non-Profit Social Media Success

    Shanna Cook
    25 Nov 2014 | 5:30 am
    Author: Shanna CookMany brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns. Not only do they share their story with a considerably smaller budget than a typical corporate budget, but they also do a great job engaging their audience. What can brand marketers learn from non-profits…
  • Save That Shopping Cart! Tips To Prevent Cart Abandonment

    Phillip Chen
    24 Nov 2014 | 5:30 am
    Author: Phillip ChenHow many times have you gone to a website, put something in your cart only to leave it there? Now imagine condensing the amount of people that abandon their carts over the course of a month into one single day. We call it Cyber Monday and it is right on the horizon. Make sure you are ready for all the Cyber Monday activity by setting up systems to take advantage of abandoned shopping carts. By this point, you’ve probably already created your marketing campaigns to promote Black Friday and Cyber Monday, but here are some ways you can take your campaigns to the next…
  • 7 Questions to Ask Before Creating a Video Campaign

    Colin Osing
    20 Nov 2014 | 5:30 am
    Author: Colin OsingIf you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. However, setting up a video campaign doesn’t have to be difficult. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. Just answer these seven questions to create a well-defined strategy and ensure…
  • Last Minute Lifts – How to Increase Traffic on Black Friday

    Phillip Chen
    19 Nov 2014 | 5:30 am
    Author: Phillip ChenYou’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. It is finally upon us, and here are some last minute ideas and tips to make sure your Black Friday is successful and goes off without a hitch. Be Socially Prepared Most marketers have already spent their budget on search ads in the weeks leading up to Black Friday. A popular strategy is to bid on competitor brands, but are you applying that same strategy on social? Your social team should be primed and ready to take advantage of real-time situations…
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    Sparks

  • The benefit of marketing benevolence: Philosophy skin care

    Eric Brody
    21 Nov 2014 | 9:36 am
    When it comes to benevolence and building brand trust, there’s an important difference (for today’s customers who are looking beyond traditional brand benefits) between brands that just write the check vs. those that authentically demonstrate their commitment. Personal care brand Philosophy is doing both. It’s making mental health its marketing...
  • The Fickleness of Brand Loyalty

    Randi Brody
    17 Nov 2014 | 8:35 am
    As a longstanding Bloomingdales “Loyalist” (enrolled in their loyalty program), I thought I was being recognized for my years of brand dedication, not to mention financial commitment. It was also my card of choice for everyday purchases. So wasn’t this program designed to reward my tenure as a brand devotee as...
  • Why Parallax Web Design Can Aid Healthcare Marketing

    Tom Lazaunikas
    13 Nov 2014 | 7:20 am
    It’s easy to answer why. In a nutshell, because parallax provides more of an immersive and engaging brand experience for prospective healthcare customers – who are increasingly digital health care customers. Which means winning the battle for attention and share requires winning the battle to engage them more fully online....
  • Should your healthcare brand stop talking?

    Eric Brody
    10 Nov 2014 | 5:25 am
    If you use words like quality, trust and compassionate care to describe your brand promise or positioning – stop advertising, stop marketing, stop communicating.  Because without a distinctive and compelling brand foundation, your messaging is just noise, your experiences are merely one-off interactions and you’re not giving prospects (or fellow...
  • Is your healthcare marketing making life better?

    Eric Brody
    31 Oct 2014 | 10:50 am
    Your healthcare marketing probably consists of ads that let prospective customers know that your service line uses the latest technology (until the next one comes along), that your hospital has won another award, or that you have new physicians on board with the hope of increasing procedures to your hospital. And...
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    Marketing Donut feed

  • Firms must do more to support flexible working

    28 Nov 2014 | 8:33 am
    Employees are still reluctant to ask employers for flexible working despite the fact that almost nine in ten firms offer some kind of flexible provision. A YouGov poll of nearly 1300 workers for the CBI has found that men are as reluctant as women to ask employers for flexibility. Altogether, 26% of respondents said they would be quite uncomfortable asking for flexible working hours and 17% said they would be very uncomfortable. It also found that 29% of men and 32% of women said it was fairly difficult to balance work with their home life. The CBI is calling for more businesses to commit to…
  • Most UK small exporters expect a brighter 2015

    28 Nov 2014 | 1:34 am
    British small business exporters are confident about their immediate prospects and 78% of business owners and managers believe 2015 will be better than 2014. Open to Export, the online export community backed by government and sponsored by HSBC, polled over 400 British exporters, including over 270 business founders, at Export Week. The survey found that the most popular new markets for exports are Europe (59%) and North America (44%). Other popular regions for export growth are: the Middle East (39%); Australasia (33%); and the Far East (31%). The region that saw the biggest rise in export…
  • Small businesses missing out on online sales

    28 Nov 2014 | 1:32 am
    Government research has found that 55% of UK consumers find it hard to support local small firms because many businesses aren’t online. Two million sole traders and small companies (39%) are missing out on business because they have no online presence. With total website sales in the UK worth £164 billion, small businesses and sole traders that don’t have a digital presence could be missing out on substantial revenue. Today’s shoppers increasingly start their browsing by searching online. The research found that 52% of consumers go straight to search engines when looking to buy…
  • Number of private firms hits new high

    28 Nov 2014 | 1:31 am
    The number of private sector businesses in the UK has reached a new high of 5.2 million. There has been a record annual increase of 330,000 businesses (up 6.7%) on last year, according to the latest government figures released this week. There has now been sustained growth since 2000, with an increase of 1.8 million (up 51%) over the whole period. Growth was mainly driven by non- employing businesses, which increased by 263,000 (up 7.1%) since the start of 2013. 76% of businesses are non-employers. There has also been an increase of 66,000 in the number of employing businesses (up 5.5%),…
  • Also in the news this week — 28th November 2014

    28 Nov 2014 | 1:30 am
    Is this the end of impulse buying? Savvy shoppers now make over nine visits to a retailer’s site before deciding to buy according to Rakuten Marketing. Just three years ago, shoppers made an average of 2.5 visits before buying. Seth Richardson, Rakuten’s CTO, said: “Consumers’ confidence in the web means they move around very quickly between devices, channels and websites.” The average number of channels used before conversion has risen from 1.25 in January 2010 to 3.25 in 2014. Richardson added: “Focusing on a single channel means missing the ‘modern shopper’ at crucial…
 
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • How to Get Big Response From Small Audiences

    Tom Trush
    18 Nov 2014 | 8:23 am
    Why do some marketing messages get responses, while others attract less interest than the vegetable tray at a 9-year-old’s birthday party? For example … Mortgage broker Bob spends $2,000 a week buying 60-second radio spots. He reaches 550,000 listeners — but his phone stays silent. Accountant Ann spends $40 a week for a virtual assistant to edit three 2-minute videos (recorded on her iPhone). She reaches 90 people — yet she has to keep turning away business. Now, of course, several factors can contribute to these differences. So make whatever assumptions you’d like. In…
  • The Question That Creates Instant Authority

    Tom Trush
    28 Oct 2014 | 8:38 am
    What do you want to be known for in your business? We operate in an economy today where you likely have more competitors than you can count. Think about it … How many people share your job title? For instance, if you’re a personal injury attorney, how many others can make this same statement? Whether you’re a lawyer, banker, accountant, farmer, massage therapist, real estate agent or whatever, you’re likely not the only one with your title. And this presents a problem when marketing. You see, if your message only focuses on what you do (i.e., your occupation or product/service),…
  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
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    Chiefmarketer

  • Gauging Digital Demand Generation

    Patrick Gorman
    25 Nov 2014 | 12:13 pm
    A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community. Global B2B agency Stein IAS and Oracle Marketing Cloud have teamed to launch the Digital Marketing Maturity Index (DMMI), which was launched at Oracle’s Modern Marketing Experience in London last month. Stein and Oracle hope the DMMI will help B2B enterprise marketers evaluate the sophistication of their digital demand generation activity against an international benchmark. “The digital era has disrupted marketing right down to…
  • 3 Keys to Identifying Your Target Audience.

    admin
    25 Nov 2014 | 6:28 am
    An understanding of the audience is vital to the success of any marketing campaign. Marketing is what connects your company with your customers. It is the line of communication that builds long-lasting and loyal customer relationships. Furthermore, these days, customers not only want their marketing communications to be interesting, entertaining, and compelling, they also want them to feel personal. According to TMG Custom Media, 90% of consumers find custom content useful and 78% believe that organisations providing custom content are interested in building good relationships with them.
  • Using Data and Marketing Tech to Reach Empowered Customers

    admin
    24 Nov 2014 | 10:14 am
    Thanks to smartphones and social media, customers are incredibly informed even before visiting a store or talking to a sales rep. But thanks to marketing technology, companies also know their customers better than ever. What does all this mean to marketers? In the past, the customer’s journey was a sequential process. Consider the sports bike buying process. Once upon a time, marketing messages were pushed to the consumers by manufacturers and bike shops through various channels such as targeted advertising, direct marketing and sponsorships to create brand/product awareness. Consumers…
  • Chief Marketer Listline Nov. 24

    Casey McClay
    24 Nov 2014 | 8:57 am
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online American Humanist Association These donors and members are interested in advancing humanism in the United States, and maintain a grassroots network of 150 local affiliates and chapters. Universe: 58,537 Price: Exchange only Selections: SCF/State/Zip Contact: Infogroup, Anne Lambert, anne.lambert@infogroup.com, (402)…
  • Old Spaghetti Factory Gets Local With Social

    Patrick Gorman
    21 Nov 2014 | 11:47 am
    Italian restaurant chain The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions. The chain has 42 locations nationwide, and it’s very important to The Old Spaghetti Factory marketing team that each of those locations feels like a local business within the community. “Some of our locations are in downtown urban city centers, some are in suburbs and some are in more remote areas. Each one has its own personality, so for us marketing the…
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    DigitalMarketingLab

  • 3 Digital Advertising Trends Every Marketer Should Know About

    Teresa Sperti
    3 Nov 2014 | 6:59 pm
    The growth in mobile and tablet device usage, combined with the increasing importance brands are placing on collecting and leveraging data, is driving innovation within the digital media space. Read... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Australian Digital Stats Compilation 2014 – 30 Fast Facts

    Teresa Sperti
    2 Oct 2014 | 2:13 am
    It’s been a year since I compiled my latest digital stats summary and so I felt I was long overdue to provide another one. A lot can happen in a year, it was only yesterday my son was born and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The time for marketing orchestration is now

    Teresa Sperti
    23 Aug 2014 | 9:23 pm
    In the dynamic digital landscape, where new platforms and devices are continuously emerging and evolving – marketers are facing an array of new challenges Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Millennial Marketing

  • Marketers Embracing New Segmentation Methods to Encompass a Diverse Consumer Culture

    Leah Swartz
    26 Nov 2014 | 9:32 am
    I was recently invited to participate on a panel at the first annual Hallmark Diversity and Inclusion Summit. After spending the day listening to inspired presentations about the multicultural consumer and what our nation’s future looks like as we step into the first ever minority majority era, I was becoming more and more nervous about what contributions I would be able to make on the panel. I was asked to participate in order to provide the millennial perspective about diversity in the consumer market. Before the panel began, I was planning on sharing that the millennial generation is the…
  • 5 Millennial Truths Marketers Must Embrace

    Leah Swartz
    24 Nov 2014 | 8:14 am
    When it comes to millennials we are living in a world of contradictions and major brands are still attempting to figure out what makes these digital natives tick. Despite the rumors, millennials are not as narcissistic as we once believed. In fact, they are the most engaged generation and genuinely want to participate with your brand. More than that, they want to be invited into the creation process – creation of the product, journey and marketing. Do this and you will gain not only a loyal consumer partner, but also a brand advocate. The key to winning with this generation is to unlearn…
  • Innovation Fuels Millennial Brand Love

    Jeff Fromm
    17 Nov 2014 | 12:44 pm
    We live in a millennial-inspired participation economy.  Don’t remember what the participation economy is?  It is the new world live in where consumers are not a target audience they are your partners.  You no longer talk at them but rather, talk with them and old schemas are often less predictive of future success. As a result, the disruptive brands that are taking risks for the sake of innovation and embracing the participation economy are becoming the most loved and the most sought after brands among millennials. Breaking through the noise Moving into the future of marketing, we…
  • 6 Interesting Online Purchasing Trends from Millennials

    Jason Parks
    11 Nov 2014 | 9:42 am
    According to Wired, The U.S. Bureau of Labor Statistics predicts that by 2015 millennials will overtake the majority representation of the workforce and by 2030 this hyper-connected, tech savvy generation will make up 75% of the workforce. The tech savvy generation that grew up watching ‘Are You Afraid of the Dark’ and ‘Boy Meets World’ will eventually have even more purchasing power than they do today. According to Forbes, the purchasing power of millennials is estimated to be $170 billion per year. If businesses want to capture market share from Generation Y, they should take note…
  • Costco Among Brands Trying to Win with Millennial Employees

    Brendan Shaughnessy
    4 Nov 2014 | 12:32 pm
    With October coming to a close and Thanksgiving just around the corner, the top retail brands have only one thing on the mind, and it isn’t stuffing and cranberry sauce. Yes of course, Black Friday is one of the biggest retail days of the year and it’s one that’s becoming more and more of a spectacle every year. With the average consumer spending over $400 totaling $57 billion over the holiday weekend, retailers have been opening their doors and dropping prices more each year. However, what many people fail to forget as they push and shove their way to holiday savings is the people…
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    FeedBlitz News

  • For the Fallen – We Will Remember Them

    Phil Hollows
    11 Nov 2014 | 4:15 am
    They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. At the going down of the sun and in the morning We will remember them. From “For the Fallen” by Robert Laurence Binyon For the benefit of my mostly US audience, in the UK and many other countries we buy paper poppies around the 11th to commemorate those who served and those who fell during the World Wars. The poppies specifically memorialize the killing fields in France and Belgium during WWI where the “lions led by donkeys” on both sides killed each other in…
  • Resolved: Overnight click-through issues

    Phil Hollows
    2 Nov 2014 | 4:57 am
    Although feeds were being served and email sent OK, some publishers experienced click-through issues overnight; the problem has now been resolved. We’re sorry for any inconvenience. Any subscribers seeing an error message now need to simply refresh the page. Today, job 1 is to update our monitors to better detect this kind of issue, which unfortunately went undetected by our automated system health tracking.        Related StoriesFeeds, Clicks and DNS ProblemsSome Metrics May Be Missing TemporarilyFalse Alarms and Click Through Issues Aug 1 
  • The One Easy Gmail Tip for Tracking and Testing

    Phil Hollows
    1 Oct 2014 | 7:48 am
    We recently sponsored the slightly-awkwardly-named-but-totally-worthwhile Type-A Parent Conference in Atlanta, and so naturally the topic of email came up (surprise!), especially in relation to testing email forms with different email accounts. It can be a real pain to create yet another email address for your site, and so we all have only a few addresses to go around. Right? Wrong! If you have a gmail account – and who doesn’t? – you effectively have an infinite number of email addresses. And I was surprised how few of the experienced bloggers and content marketers I met…
  • Feeds, Clicks and DNS Problems

    Phil Hollows
    29 Sep 2014 | 7:32 am
    If you or your subscribers have been frustrated trying to get to a FeedBlitz feed (or click through to a link in a FeedBlitz feed) in the last 24 hours or so, the reason is because some third party DNS servers have been returning the wrong results for feeds.feedblitz.com. The net effect is that although FeedBlitz is up and your feeds are being served, some subscribers are being sent to the wrong servers, and getting errors as a result. Update: We’ve routed traffic from the “wrong” server to one of the “right” ones, so even folks affected by this should now get…
  • Today I Learned: How to Enable Flash Developers

    Phil Hollows
    15 Aug 2014 | 9:39 am
    Not having Flash development experience in-house, we were puzzled recently when we received a support request from a Flash guy wondering why a file we’d never heard of (crossdomain.xml) was giving a 404 file not found error when he requested it. Because it wasn’t there, obviously. Thankfully, the developer in question was kind enough to throw us a link about why that file was needed for Flash, and a few minutes later we had everything we needed to know. Thanks, Chad! So if you’re a Flash developer, crossdomain.xml is now available on our servers to permit you to use…
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    HB

  • Beers, Burgers and Boillot

    Julia Bucchianeri
    26 Nov 2014 | 10:18 am
    Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community. We’re also thankful for some not-so-typical things like music in the office for creativity and healthy debate, hats and gloves for our California transplants and burrito blankets. Watch our video to see what else we’re thankful for this year. Wishing you and yours a very happy and healthy Thanksgiving! Send to…
  • Oh Snap! The Game Has Arrived.

    Katherine Eckenfels
    13 Nov 2014 | 11:16 am
    Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW. Send to Kindle
  • Why I hate it when you like it!

    Nicolas Boillot
    11 Nov 2014 | 5:45 am
    How we love to “like.” We use the word constantly and with little thought. Like has become the milk-toast of affection. Not that it ever meant much; I remember using it when a high-school girlfriend asked what I thought of her brother who consistently threatened to beat me up. “I like him,” I cautiously said.  Meaning, “I could live without him.” Today Facebook allows you to “like” the photo of a firefighter emerging from a burning building with a swaddled baby in his arms. Moments later, you can use the exact same like to show your amusement…
  • How the future of journalism is like the priesthood

    Dawn Sullivan
    5 Nov 2014 | 1:17 pm
    HBO’s Emmy award-winning television series The Newsroomwill begin its final season on Sunday, November 9. The show chronicles fictional News Night anchor Will McAvoy’s (played by Jeff Daniels) brutally honest assessment of the state of America and Don Quixote-inspired crusade to purge cable news of sensationalism, partisanship and corporate influence. In Season Three, News Night tackles the Boston Marathon bombings and how the democratization of reporting and social media impacts informing the public about breaking news. How important is it to get it right? Since Jeff Daniels is…
  • 8 Steps to Building a Better Creative Staff

    Matt Gustavsen
    23 Oct 2014 | 6:15 am
    Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t put your finger on. However, there are some actions we can all take to foster a creative staff. Here is my formula for building a better creative team based on my experience working with a tight-knit group at HB agency. 1. Surround yourself with A-players Start by looking…
 
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    InfoProduct Marketing Insiders Tips And News

  • Aim For The Intersections

    Jeff
    27 Nov 2014 | 11:12 am
    We all move through life on our own chasing our own dreams facing our own frustrations, challenges, and obstacles along the way Life, for each of us, is a series of important (at least at that moment) transformations. We may be influenced by others, but when we decide on pursuing a transformation, that is OUR path. It could be chasing a new career, seeking the attention of a great friend or relationship, or it could be facing the fight of our lives with a health crisis It may seem obvious to those looking in from the outside that millions of others are going through the same transformation,…
  • Of Course Some Of Our Online Businesses Fail…

    Jeff
    27 Nov 2014 | 1:57 am
    I was asked earlier today if we ever have online businesses and web sites that fail…and depending on your definition of failure, sure we do. The reality in any business is that there will be attempts to build and grow your business, there will be setbacks and there will be opportunities to learn from those setbacks allowing you to pivot and re-invigorate your business in a new, much more promising direction. We don't really use the word "failure" – not because I don't like the word, but because we learn something valuable from everything we do and that means…
  • Online Business Platinum Podcast – Episode 9

    Jeff
    26 Nov 2014 | 1:12 am
    Welcome to today's edition of the Online Business Platinum Podcast – here's what's in Episode 9:  1) Some example of what "Desperate Buyers" really means and how you can target them with your business and 2) 4 Reasons why structuring your information product project as a course (at least to launch) is a hugely successful strategy.  As always, leave us your comments and questions for future episodes, and thanks for listening and learning.  
  • Launch Your Information Product As A Course – Here's Why

    Jeff
    25 Nov 2014 | 12:12 pm
    What happens when you have an idea for an ebook, report, course or other info product but what holds you back is your lack of experience or credentials? For instance, one of our Information Marketer's Zone members had an idea for a personal development program that would help others improve their emotional state, but had no solid proof that it works…what can she do? Your InfoProduct – A Course? We have run into this as well in some of our own information publishing markets, where we have an interest or even passion for a market, have done our research but we haven't got…
  • Online Business Platinum Podcast – Episode 8

    Jeff
    20 Nov 2014 | 6:50 am
    In this episode of Online Business Platinum Podcast we go DEEP into 1) How to generate more Quality traffic to your blog and websites  and 2) How to make your blog stand out from the crowd.  This episode shares some of our most effective, inside secrets on how to produce content for blogs, websites and social sites that is HIGHLY effective at capturing leads and sales.   We explain why many bloggers are "blowing their brains out" producing content but are seeing such tiny results while others blog less but see much higher returns on their blogging and content generation efforts.
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    Right Source Marketing » Blog

  • How to Use Stories From the Field to Bring Content to Life

    Emily Gaines Buchler
    14 Nov 2014 | 5:53 am
    Countless blog posts, eBooks, and other forms of business-to-business (B2B) content explain concepts, delineate processes, and build a case for one method versus another. While these are all legitimate approaches to quality content, what often gets overlooked in the push to educate and inform is the need to engage our audiences with pure storytelling. Why do stories matter in B2B marketing? Stories serve as access points for your audiences, providing a way for your readers to connect with your thought processes or relate in a personal way. Stories also help you build trust and credibility…
  • Spotting the Ownership Mentality in Employees

    Yvonne Lyons
    6 Nov 2014 | 5:00 am
    I have no ownership stake in Right Source Marketing. But I approach everything I do as if I own the place (some of my colleagues will chuckle at that). That means that I am incredibly invested in the company’s success, and everything I do reflects that—from the tiny details to the big picture. I think it makes me a better employee, and I wholeheartedly believe it’s better for the company if I operate that way. Here’s the part that may surprise some people: I don’t believe that my ownership mentality has anything to do with my position in the company. Sure, I have a fancy vice…
  • Why Batman is the Best Halloween Costume for a Content Marketer

    Yvonne Lyons
    30 Oct 2014 | 6:19 am
    It’s Halloween. Have a costume yet? Unlikely. You’re a content marketer. You’re busy planning, writing, distributing, recruiting volunteers, repurposing, measuring… you don’t have time for finding costumes. Not to worry. I have your solution. No one has ever gone wrong with a good superhero costume. And from what my research has told me (conducted very unscientifically), the obvious best choice for a superhero costume for any content marketer is Batman. (My colleague, Alecia Farley, will be happy about my choice, as I’m fairly certain that she is the unofficial president of the…
  • The 7 Flavors of Content Marketing: What’s Yours?

    Mike Sweeney
    24 Oct 2014 | 6:20 am
    According to the B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America report, B2B marketers with a documented content marketing strategy are more effective than those without one.  As a matter of fact, of those who have a documented strategy, 60 percent consider themselves effective at content marketing. Only 32 percent of those who have a verbal strategy say they are effective. So, not only is it important to have a strategy, but the actual documentation proves critical to the effectiveness of your content marketing programs. You know what else plays a significant…
  • Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

    Yvonne Lyons
    17 Oct 2014 | 6:25 am
    If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately drive top-line revenue in the form of leads, new prospects and new customers. And you should. When that doesn’t go smoothly, or if those leads, prospects, and customers don’t come sailing in, are you the first one to throw the agency under the bus? It’s a natural reaction. I’ve certainly done it (my apologies to those agencies I was working with). Here’s what you’re probably thinking: The agency is…
 
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    High-Tech Communicator

  • Microtargeting: Beyond the Marketing Monoculture

    Cheryl Goldberg
    16 Nov 2014 | 11:16 am
    Not long ago, marketers used a monoculture approach to lead generation. Regardless of their audience, they’d all do one thing. They’d buy access to a list, blast out one or more emails with a link to a white paper or webinar registration, and wait for the responses to roll in. If they targeted the campaign at all, they’d typically slant the problem statement and messaging slightly to appeal to a particular industry and/or role.     Today’s marketers are moving to a more variegated approach. They’re carefully defining their audience and value propositions,…
  • Demand Generation Goes Back to the Future

    Cheryl Goldberg
    8 Nov 2014 | 8:39 am
    If you’re like me, when you see a Model T driving down the street, you do a double take. You may even grab your companion’s arm, and say, “Wow! Look at that!” Yet if you’d happened upon a Model T between 1908 and 1927, when 15 million were on the road, you’d have hardly noticed. History is repeating itself with the phone and direct mail. Where once customers were besieged by the constant jangle of the phone and drowned in stacks of junk mail, use of these tactics has screeched to a halt. Ironically, it’s the very abandonment of these marketing “vehicles” that’s making…
  • Real Marketers Share Their Most Valuable Demand-Gen Tips

    Cheryl Goldberg
    2 Nov 2014 | 1:41 pm
    If you drive the winding roads of the Sierra foothills and look for one of the many streams, you can still spot modern-day 49ers prospecting for gold. Decked out in thigh-high waders, these miners dig up vast quantities of sediment from the riverbed and use pans to painstakingly strain the sand and gravel in their search for gleaming grains.  Lead-generation professionals are post-modern miners. Rather than splashing through cold mountain streams, they sift through thousands of names in a database in their never-ending search for prized customers.   But not all miners or…
  • When Your Audience Distrusts Marketers

    Cheryl Goldberg
    26 Oct 2014 | 8:55 am
    What would you do in this situation? You’re a marketer with a product that’s Number 1 in its category. And the people who know about it rave about it. The trouble is, you’re a startup. Few people are aware of your brand. And you must cater to a highly technical audience that clamps both hands over its nose the instant the slightest whiff of marketing wafts in its direction. That was the challenge facing Druva’s marketing department. Founded in 2008, Druva provides integrated data protection and governance software for enterprise laptops, PCs, smartphones, and tablets. “It’s a fun…
  • Red Hat Brand Voice: Simple, Honest Talk

    Cheryl Goldberg
    19 Oct 2014 | 7:53 am
    Red Hat has long been in the vanguard of brand storytelling in the B2B marketing arena.  Unlike other software companies, Red Hat does not sell proprietary software. It was one of the earliest proponents of open-source software that anyone can freely use, change, and share. People from many companies collaborate to use the Red Hat open platform to develop applications. Red Hat’s challenge has always been to sell an entirely new concept to the business world and to inspire trust within potential customers. By telling true stories about its brand in a compelling fashion, Red Hat has…
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    mcgraw | marketing

  • Sell more without spending more – it’s possible!

    Pat McGraw
    4 Nov 2014 | 12:34 pm
    Every company wastes money – so believe me when I say that if you want to sell more without spending more, it’s possible. The secret is to know where the waste is and either stop doing it or make it work. I realize this sounds simple.  I can only imagine how many of you read that and thought “No kidding, duh!” And yet just this week, I had a couple of senior marketing executives tell me that even though they know they are doing a lousy job of qualifying leads and nurturing qualified leads and converting sales ready leads into buyers… “We need more…
  • Data-driven Insights to Improve Sales

    Pat McGraw
    4 Nov 2014 | 12:00 pm
    No, this isn’t “…another article about big data…”  It’s just some examples of how to better leverage what you have in order to improve performance.  You know, sell more and spend less. We gather data all the time.  And we analyze it – usually.  (Though we’ve probably all encountered people that seem to stare evidence in the face and then ignore it…)  Then most of us use that analysis to make decisions. My stomach is growling.  I haven’t eaten today. The refrigerator is empty.  I should go to the grocery store and get…
  • Social Media is Overhyped

    Pat McGraw
    29 Oct 2014 | 1:00 pm
    Social media is overhyped. There, I said it.  Now, before you dismiss me as a crackpot and start firing off the comments that attempt to make me look like the fool for taking this stand…consider the following. “There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products.” Source: Downloaded from http://www.forbes.com/sites/kylewong/2014/05/13/what-is-the-value-of-social-media-engagement/ on 10/10/14. There might be “near consensus”…
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    Social Media B2B

  • 10 Keys for Starting a B2B LinkedIn Group to Generate Leads

    Jeffrey L. Cohen
    20 Nov 2014 | 4:00 am
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing, well as social selling. 1. Start with your Product or Service in Mind The first thing you need to do is create a group that is connected to your product or service. This may be related to the product category or your specific industry, but general enough that the…
  • 9 Steps to Highly Productive B2B Lead Generation

    Jeff Kalter
    13 Nov 2014 | 4:00 am
    The challenge of generating high-quality leads looms large in front of business-to-business marketers today. 78% of B2B marketers say lead generation is their biggest challenge. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once. You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. Create a Strategy Start with the big picture. This should flow naturally from your overall marketing strategy. It should define your…
  • 20 Most Important Stats from the 2015 B2B Content Marketing Report

    Jeffrey L. Cohen
    6 Oct 2014 | 4:00 am
    The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. This is the fifth year that they have released this report, and it continues to improve each year. The entire report is embedded at the end of this post. The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. That is because they changed the definition of content marketing to…
  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
 
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    Totally Uncorked on Marketing

  • Giving Thanks Today

    Elaine Fogel
    26 Nov 2014 | 11:08 pm
    On this Thanksgiving Day, I want to express my sincerest thanks to you, my readers, for your support and readership! Whether you live in the U.S., Canada, the UK, or elsewhere, thank you for visiting my blog. Share this post!
  • A Bad Customer Experience Redemption Story

    Elaine Fogel
    25 Nov 2014 | 11:37 pm
    Like many of you, I share bad customer experience stories with friends and family. After all, word-of-mouth counts a lot these days and no brand wants bad reviews. I also like sharing customer experience redemption stories, too, and this one today is just that.  I discovered that my local Safeway store offers custom bakery orders so I recently placed an order for three breads sliced lengthwise instead of the typical sandwich slicing. That’s what you do when you make tea sandwiches. When hubby went to pick up the breads at 9:00 a.m. as requested, the bakery employee told him she…
  • 3 Ways to Get Fans to Do Content Amplification for You

    Guest Blogger
    23 Nov 2014 | 11:27 pm
    Image Source: ShutterStock.com Guest post by Hilary Loren Smith In today’s Internet-saturated society, everyone seems to be engaged with their hand-held devices, whether they are texting or tweeting, blogging and posting, or simply surfing the web. Speaking of surfing, let’s say we were having a big beach party, can we get all the cool kids out there riding those online swells talking about our gig? That is the concept behind cranking up your content and blasting it out over the Internet. With the help of your new web buddies, your event could be the biggest thing to hit the sand since…
  • 7 Essential Elements to a Winning Social Media Marketing Plan

    Guest Blogger
    20 Nov 2014 | 11:34 pm
    Guest post by Cameron Johnson As the influence of social media on marketing continues to grow, it is has become clear that businesses need comprehensive strategies for attracting social media followers. The problem for many business owners is that they have no idea where to start. Why is a social media marketing plan necessary? Studies have shown that roughly a third of consumers use social media to help them make purchasing decisions. They find it helpful for finding new brands and products. A business will need more than just a social media presence to be successful in this arena, an…
  • I Figured Out How to Respond to Overt Promotional Messages on LinkedIn

    Elaine Fogel
    18 Nov 2014 | 11:14 pm
    If you’ve been reading my blog in the past, you may remember that I have a pet peeve for overt LinkedIn promotional messages from people I don’t know. Well, I finally figured out how to deal with the ones I receive on a daily basis. A while back, I wrote this post: Shame on You if You Send Overt Promotions on LinkedIn. It lays out exactly how I feel about pitching people through LinkedIn without building relationships first. So, here’s what I do to save time and get my point across:  I created a message that I copy and paste into my LinkedIn replies. Using bit.ly, I…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • Should you offer a payment plan for your online course?

    David Siteman Garland
    14 Nov 2014 | 1:13 pm
    Great question! First of all, I’ve done it (and seen it done) EVERY way under the sun. Payment plans can be great for bringing in new customers (buyers LOVE spreading out payments) but also come with some additional work (i.e. the few bad apples that will try to screw you). Overall, having a payment plan option (including our big 12 pay option for Create Awesome Online courses over 12 months) has been a huge success for us (mixed with a headache or 5). That being said, whether YOU should do a payment plan for your course depends on a few factors. Here are a few tip-a-roos: 1. If you are…
  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    29 Apr 2014 | 4:19 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
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    360i Digital Agency Blog

  • Weekly Hot Jobs: Browse 360i’s Latest Openings

    360i
    26 Nov 2014 | 12:02 pm
    Attention, job seekers: we are always on the lookout for top-talent to join our team and help us create powerful work. Check out the latest job openings at 360i. Right now we have more than 40 job openings across our U.S. offices. If you embody passion, purpose and perseverance, and are interested in becoming a part of our team, apply at one of the links below. Senior Art Director (New York, NY) – We are looking for a Senior Art Director with masterful knowledge of creative software and a true understanding of its place within the arsenal. You will contribute your ideas and work as part of…
  • Influencer Spotlight: Catching up with Julie Gutierrez

    Maria Loida
    25 Nov 2014 | 1:09 pm
    The Beauty YouTuber phenomenon is no longer a trend; it’s an established channel category. Among the YouTube stars of the world, this particular group has garnered some of the largest, most engaged audiences on the platform, followings which many beauty and fashion brands have leveraged in the past five years or so. We at 360i have partnered with many of them on brand collaborations, but are always looking to learn more about how and why beauty gurus maintain and connect with their audiences. Julie Gutierrez, a self-taught makeup and nail design artist, has been particularly successful at…
  • Barilla Selects 360i as Digital Agency of Record

    360i
    25 Nov 2014 | 7:22 am
    We’re honored to share that Barilla has chosen 360i as their Digital Agency of Record in the U.S. The news was also covered by Ad Age today. As Digital Agency of Record, we’ll be overseeing Barilla’s digital and social marketing, including strategy, content creation and website design. We couldn’t be more excited about the opportunity to work with this great team (and to eat more great pasta!). When asked why Barilla chose 360i, Beth Reilly, Senior Director of Digital and Social at Barilla stated that “360i impressed us with their track record, consumer insights and deep experience…
  • Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

    360i
    21 Nov 2014 | 8:57 am
    Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How big this increase will be will depend on how many Firefox users will use the default search engine after seeing Yahoo! results instead of Google. According to 360i data, clients with tech-savvy customers see a sizable portion of their…
  • Using Social Data to Inform Your Holiday Communications Strategy

    360i
    20 Nov 2014 | 8:11 am
    Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually spent dropped – reminding brands that consumers still need to be convinced to spend – these particular shopping days present a critical opportunity for brands. Leading up to the Holiday season, Black Friday and Cyber Monday, 360i’s Insights and Planning team conducted online…
 
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    bwagy

  • Your product/service has a job, that job fits in with a habit or workflow

    Ben Young
    11 Nov 2014 | 5:17 am
    I’ve been absorbed in product literature of recent, one thing that stuck out to me was this Drucker quote: “The customer rarely buys what the company thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction.” Companies think they are selling products and services, but in reality people hire those products and services to get jobs done in their lives. via FastCodeDesign Products and services slot into these jobs, if you can: 1) Capture people naturally as they complete the wider jobs you assist with 2) Acknowledge…
  • Acorns – saving your spare change

    Ben Young
    6 Nov 2014 | 5:07 am
    If you’re like me, you like to do as much electronic transactions as possible, it means carrying less cash and also being able to study your behaviour. Living in the US that’s not as easy as it was in NZ, the banking system is very outdated, for example when I pay my rent I log into TD Bank, hit bill pay, they then print a cheque and send it to my landlord. Nuts! That aside, I’ve been playing with Acorns, which is a little app that pulls in your transaction data and rounds up each transaction to the nearest dollar, then once it hits $5 it will scoop that up and put it in savings.  …
  • You play the hand you get and other lessons from Warren Buffett

    Ben Young
    4 Nov 2014 | 5:19 am
    In a joint Q&A with Bill Gates at Washington University in the 90s – Warren shared some of his great wisdom to the students. Here are my top takeaways: 1) Developing great habits He says  “the chains of habit are too light to be felt till they’re too heavy to be broken”. Re-iterating that it’s vitally important to develop productive habits when you’re young, as when you’re old they’re much harder to change. 2) Focus on moving forward You should “never look back, don’t worry about anything”, you can’t change that, focus on where…
  • The Dumb Pipe Analogy, what we can learn from it

    Ben Young
    29 Oct 2014 | 5:15 am
    I enjoyed this article Bringing the dumb pipe metaphor to email: Why Google wants to replace Gmail, talking about how email is a blunt service. As in it is a delivery mechanism. The term dumb pipe analogy comes from networking lingo, it’s where someone provides a connection from A to B but don’t layer any services on top. The telcos that power our iPhones make a great example, as Apple controls that device whereby the telcos are restricted to just providing the data & connectivity for it to work. The problem is email’s over-used and misused everyday. From transactional…
  • Fingerprints are usernames, not passwords

    Ben Young
    25 Oct 2014 | 1:24 pm
    I’ve been thinking about this a lot, fingerprints as passwords. The rise of the Apple Touch ID which uses your fingerprint to unlock your phone and now process transactions with Apple Pay. Which in the system of the phone and the user, verifies the owner is present but isn’t a password. But you would think it is. The iPhone doesn’t store your actual fingerprint -> but you have to reasonably expect, that if you digitally store your fingerprint (and chances are if you’ve been through customs it is already sitting in multiple databases around the world) it’s…
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    Never get out of the boat

  • presenter's toolkit

    24 Nov 2014 | 1:50 pm
    I don't normally do these 'lifehack' kind of posts, and there's no danger of this turning into any kind of self-help blog.[On occasions when I've had to talk to students and suchlike I'm inclined to respond to career advice type questions with something along the lines of 'See what I did? Don't do that'.]The items above are ones that I carry with me for any pitch, presentation or client meeting in which I may have to show stuff on a screen.Exhibit A:A mini dv mac to HDMI adaptor. When turning up at your meeting you may have to plug in to a massive TV and these days the regular PC in slot…
  • bring the noise (or...why quiet fixing is the enemy within)

    24 Nov 2014 | 1:29 am
    In any given week there’s no shortage of writing on ‘the new agency model’ or ‘why advertising is broken and how to fix it’.I’ve no wish to add to this number.What this post aims to outline is a common problem in agencies of all flavours – new model or otherwise.And it’s nothing to do with the fragmentation of media, consumers-in-control, the collaborative economy or how content strategy will eat advertising.Nor is it in anyway connected to marketing 3.0, purpose before profit or how branded communities of millenials are demanding marketing from the ‘the spirit’ and…
  • correct planning

    23 Nov 2014 | 4:36 pm
    In 1968, Stanley Pollitt, along with Martin Boase and Gabe Massimi, started the agency Boase Massimi Pollitt. The three of them had worked at Interpublic agency Pritchard Wood Partners.(No relation, as far as I know, btw)BMP emerged after the trio had un-successfully attempted to buy Pritchard Wood and started up their own agency instead.It was while at BMP that Stanley Pollitt was able to fully form his idea of Account Planning. Coincidentally Stephen King at JWT was having similar ideas at the same time, and the pair are recognized as the godfathers of the discipline.Here’s Pollitt’s…
  • sincerity is bullshit

    17 Nov 2014 | 3:30 am
    ‘Rather than seeking primarily to arrive at accurate representations of a common world, the individual turns toward trying to provide honest representations of himself. It is as though he decides that since it makes no sense to try to be true to the facts, he must therefore try instead to be true to himself.[But] there is nothing in theory, and certainly nothing in experience, to support the extraordinary judgment that it is the truth about himself that is the easiest for a person to know. Our natures are, indeed, elusively insubstantial—notoriously less stable and less inherent than the…
  • a no-brainer for you

    10 Nov 2014 | 2:26 pm
    The brain is a physical system. It functions exactly the same way as a computer. Its circuits are designed to generate behavior that is appropriate the environmental circumstances in which it needs to function.The above statements are part of the first principles of evolutionary psychology.(This is our current area of study, by the way.)This means that all of our thoughts, hopes, dreams and feelings are simply the product of chemical reactions going on in our heads.In this sense there is no 'self'.(While evolutionary psychologists are generally the most vocal opponents of anything…
 
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    Vitamin IMC

  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Lizzie Bartek
    4 Nov 2014 | 9:16 pm
    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great articles that show the importance of engaging your customers with early holiday campaigns, even as we’re just wrapping up Halloween. A recent Adweek article explored the results of Google’s Holiday Shopper Intentions…
  • Northwestern IMC does Dreamforce

    Davi Griffin & Burcu Agma
    23 Oct 2014 | 3:17 pm
    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. Dreamforce 2014 did not disappoint. Salesforce knows how to throw an event! Dreamforce 2014 had more than 145,000 registrants from around the world that had the opportunity to attend sessions, watch keynotes, and network. Some highlights included…
  • IMC Goes Global in London

    Kiersten Corradetti & Eliscia Filice
    13 Oct 2014 | 8:27 am
    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand business in the UK and meet with IMC alumni.  We worked on coordinating company visits, researching sightseeing activities, planning a networking event, and putting together an all around great time for the students! When it came to figuring out the…
  • My IMC Summer Immersion Takeaways

    Joseph Woodard
    4 Oct 2014 | 11:44 am
    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. In the months leading up to the Summer Immersion Quarter, IMC students receive a solid academic foundation in areas such as marketing analytics, management, consumer insights, and strategy. Many of our class projects…
  • CMO – Examine Eco-Brands and Grow

    Mari Bakken
    19 Jun 2014 | 12:41 pm
    Image Courtesy of Creative Commons As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect of cause marketing on businesses and how it relates to company growth. “Inside the Buy-One Give-One Model” by Christopher Marquis and Andrew Park argues that the One-For-One Model, founded by Blake MyCoskie at…
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    Media Hunter

  • New study reveals significant Australian spend on content marketing but lack of direction

    Craig Wilson
    25 Nov 2014 | 3:00 pm
    via media release Producing and distributing engaging content, and measuring the effectiveness of that content, are the top challenges faced by Australian marketers, according to a new study from the Content Marketing Institute, conducted in partnership with The Association for Data-driven Marketing and Advertising (ADMA) and sponsored by Brightcove (NASDAQ: BCOV). The study outlined that more than half of Australian marketers employ content marketing strategies and place a high importance on being able to create more engaging, visual content and optimising content for their target audience.
  • 10 marketing predictions for 2015

    Craig Wilson
    19 Nov 2014 | 3:14 pm
    If you’re in the process of planning future marketing for your organisation it is handy to understand where things are heading in the fast-moving marketing world. That’s why Wheelhouse Advisors have made this infographic on marketing predictions for 2015 relying heavily on market and customer data. Which of these predictions is your organisation ready for?
  • Social Media and the Law: essential reading for the 21st century

    Craig Wilson
    28 Oct 2014 | 5:39 pm
    via media release – 29 October 2014 While the continued rise of social media is delivering extraordinary benefits to the widest cross section of the community, it also exposes individuals and organisations to enormous risks making the newly published Social Media and the Law an essential reading not just for legal practitioners and academics but also business and corporate managers, HR departments and the broader business community. For example, the chapter Social Media and Employment Law explores the balance between social media and workplace relations. At worst, employees face…
  • Newcastle’s 6 point to-do list to create a tech-city ecosystem

    Craig Wilson
    22 Oct 2014 | 6:42 pm
    One of the unanimous highlights of the 2014 DiG Festival was Jed White’s passionate keynote, The Boulder Experience: Creating a tech-city ecosystem. Jed is a start-up veteran having launched a successful business in Sydney then moving his family to Boulder, Colorado to work on his next venture Tribe Vibe. During his time in the USA he has had the opportunity to observe start-up capitals like Silicon Valley / San Francisco, Austin and of course Boulder. It was through this lens that Jed came to Newcastle with observations about what makes a great tech-city and how to create a tech-city…
  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
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    Occam's Razor by Avinash Kaushik

  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    Avinash Kaushik
    18 Nov 2014 | 2:17 am
    Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive action. Magical. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Be it looking at 1.1 million FCC net neutrality comments, things…
  • Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

    Avinash Kaushik
    14 Oct 2014 | 7:03 am
    We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.] If you have set the targets for your KPIs up front (Unique Visitors for Sept. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time…
  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
 
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    Conversation Agent - Valeria Maltoni

  • Thanksgiving

    Valeria Maltoni
    27 Nov 2014 | 2:50 am
    You can tell a lot about a person by analyzing the words and body language they employ when they talk. Words matter. A choice of terminology, composition -- how they string words into phrases and sentences, and body movement in addition to tone are rich with human data. Listen closely enough and you will detect someone's line of work, role, worldview, and personal culture from their style; this is the realm of observation, taking in clues that go beyond the sounds and modes of expression. The ultimate test whether there is consistency between what someone says and what they do -- the…
  • Secrets, Gossip, and Rumors

    Valeria Maltoni
    26 Nov 2014 | 2:45 am
    Noah Brier has an interesting bit about secrets# in which he quotes Peter Thiel on secrets (I go from Zero to Italian). Thiel uses gossip as an example of silly secrets. Maybe. Yet I like to look a bit more closely to what is behind behaviors. If you are in the business of behavioral change/impact, you should be interested in understanding how information spreads. In my research and work on influence over the years, I have come across the ideas of gossip and rumors as two ways people -- i.e. social animals -- use to connect with each other. The intent and place they come from vary slightly.
  • Overcoming the Three Most Common Challenges with Content Production

    Valeria Maltoni
    25 Nov 2014 | 2:45 am
    As consumers, it is easy to see how technology is transforming our experience by giving us the ability to research and compare options when it comes to product choices. Likely, the brands that win our preference strike a good balance between convenience, cost, and a compelling story. Research shows that by the time they click “buy” – physically, and online – people have done their due diligence. On average, individuals are 57% through their research process by the time they contact a sales person. Shoppers and customers using a web site and/or walking into a store are armed with…
  • Content Strategy for the Customer Journey: Marketing that Makes Business Sense

    Valeria Maltoni
    24 Nov 2014 | 2:45 am
    First, I’d like to offer some definition: a content strategy is the systematic approach for an organization to deliver the most relevant and appropriate content to the person seeking it at the time of need.It takes into consideration a) how content is experienced -- for example, items like screen size, and considerations like mobility -- b) how it is delivered -- the technology managing it, and considerations about it becoming a pathway for collaboration -- and c) its governance, or the processes and corporate policies that determine the why, what, where, when, and who of content…
  • Digital Prescription for Building a Good Web

    Valeria Maltoni
    23 Nov 2014 | 4:21 am
    So SnapCash is really an identity play for ads and revenue for SnapChat and an ecosystem play for large mobile base for Square. Got it. — Bradley Leimer (@leimer) November 18, 2014 Making Sense: On the one hand we move through physical spaces like drones, by force of habit; on the other, we are becoming quite good at spotting differences that create an advantage for us. So far, it is a skill we are using mostly when shopping. How to Stop Annoying Behaviors and Handle Offensive People. Adam Grant: Dan Pink, is on a mission [...]. He’s the host of a new show on National Geographic called…
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    Mobile Demystified

  • ‘Tis the Season to be Mobile

    Krissy DeAngelis
    24 Nov 2014 | 10:51 am
    My summer tan is quickly fading and all of a sudden it’s dark at 5pm. People everywhere are carrying some type of pumpkin flavored drink (what even is pumpkin spice anyways?!) and deep down, I know: it’s coming. The strange mix of dread and delight that settles in at the onset of holiday shopping mayhem. Time to deck the halls, right? It’s also that time of year when you’re taunted by every form of advertising, urging you to not feel guilty for shopping. And for me, that means lounging in bed on a lazy Saturday morning clicking “Add to Cart.” Usually it’s more like, “One for…
  • The writing’s on the wall: Why brands are adopting MMS now

    Sam Balter
    17 Nov 2014 | 8:00 am
    MMS or “Multimedia Messaging Service” is making its mark and savvy marketers are taking note. What’s the difference between MMS and SMS? The difference is an increase in engagement and interactivity. Using MMS allows brands to send video, images, and audio directly to a customer’s phone. MMS has all the standard mobile messaging stats: 97% open rate, majority of messages opened within ~4 minutes, and if you’re sending coupons, you can expect a 10x redemption rate compared to traditional channels.  If that’s not enough, here are some enticing MMS stats: 45% of consumers are more…
  • Archer Acquisition

    Matt Silk
    13 Nov 2014 | 4:00 am
    The explosive use of mobile by consumers and businesses has resulted in a shift of traditional and digital marketing budgets to the highest conversion medium available – mobile. Leaders in the mobile marketing evolution like Waterfall are seeking out strategic partnerships and acquisitions to help clients drive mobile customer engagement across the entire customer journey. As a cloud mobile marketing leader, we are thrilled to announce the acquisition of the mobile marketing services division of Archer USA, Inc. The acquisition expands our solution portfolio, strengthens the partner channel…
  • Thank You

    Christopher Rhodes
    11 Nov 2014 | 2:46 pm
    Today is Veterans Day. In addition to being grateful and giving our thanks to those who have served in the U.S. Armed Forces, we’d also like to give a special nod of the head and touch of the heart to Walter S. (Steve) Sechrest.  The father of our CEO and a 20-year veteran of the Air Force, Steve is a retired Lt. Colonel F-4 fighter pilot with service in both the Vietnam War and the Cold War in Western Europe and Turkey. On behalf of the entire company, Steve, I want to express our profound gratitude for your past service and to say we’re thinking of you on this day, in your…
  • How to Find the Best SMS Marketing Provider

    Krissy DeAngelis
    4 Nov 2014 | 12:45 pm
    Finding an SMS marketing vendor is a lot like dating. You want a provider you can depend on, one that blends seamlessly with your friends (other CRM / email systems) and one that will continue to help you grow. But how easy is it to find your perfect match in the SMS dating world? Rob Woodbridge from Untether.TV, a blog navigating the mobile marketing world, interviewed Greg Hickman from Mobile Mixed on the top 5 best SMS marketing vendors. Greg named Waterfall as his top choice for an SMS Marketing Provider, citing multiple reasons, including some of the following, which we are deeming as…
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    Auto Repair Marketing Company | 23 Kazoos

  • Best SEO Services

    Wendy Kenney
    23 Nov 2014 | 6:23 pm
    Best SEO Services Are you looking for the Best SEO Services for your small business website? 23 Kazoos is is one of the Best SEO Services online. We provide search engine optimization seo services to small businesses in the United States. We specialize in search engine optimization seo services for small businesses such as automotive businesses, dental offices, […] Local SEO Services Alaska Boise SEO Local SEO Services Boise Idaho Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • One Irresistible Offer Your Customers Can’t Refuse!

    Wendy Kenney
    15 Oct 2014 | 6:38 pm
    One Irresistible Offer Your Customers Can’t Refuse! Congratulations! You have just downloaded one of the most successful auto repair shop marketing campaigns that have ever been done! When used correctly, it can generate 5 figures or more in new sales for your shop! Your download includes three fill-in-the-blank templates. (Click link to download). Fill in the blank letter template with attached check […] 6 Easy Ways to Market Your Business with Social Media Creative Marketing and PR Ideas for July Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design Website Designs Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
 
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    B2B Marketing Asia

  • Facebook News Feed Squeezes ‘Promotional’ Content

    Suraj
    27 Nov 2014 | 12:52 am
    So here comes yet another update to the Facebook News Feed algorithm – less organic content that looks ‘overly promotional’ from Pages. Starting January 2015, we’ll see less of: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse ad content Facebook already cracked down on clickbait earlier this year. Now, they are asking users questions like “does this feel like an ad?” to better gauge how users engage with their News Feeds. How will the News Feed look after this next…
  • Case Studies versus Customer Testimonials in B2B Marketing

    Chester
    12 Nov 2014 | 9:55 pm
    Are marketers talking on the same wavelength as customers? Not in the IT industry at least, according to IT community Spiceworks. This article by MarketingProfs sums up their recent report nicely. Among all the proof of disconnect between what IT marketers invest in and what IT buyers use to help make purchase decisions, three statistics stand out: 95% of marketers utilise case studies, but just 69% of buyers trust these. Only 61% of marketers utilise forums, while 92% of buyers trust these. Most tellingly, 95% of marketers utilise social media, but a mere 23% of buyers trust these. These…
  • Join B2Bento at Digital Outlook 2015

    Suraj
    11 Nov 2014 | 1:20 am
    B2Bento editor-in-chief Anol Bhattacharya will speak at Econsultancy’s Digital Outlook 2015 conference in Singapore. Econsultancy is a community of digital marketers and e-commerce professionals working together to share ideas and sharpen their strategies in the industry. In this conference, leading digital marketers gather to find out more on industry trends and share insights for business growth in the coming year. Over 300 people attended last year at Digital Outlook 2014. What’s Going On at Digital Outlook 2015 Anol will be sharing his outlook on B2B Marketing Predictions for…
  • Copyblogger’s Split with Facebook – Good or Bad Social Media Marketing?

    Suraj
    6 Nov 2014 | 2:06 am
    Copyblogger, a leader in content marketing, surprised the social media marketing world by shutting down their Facebook account. If the move was meant to grab attention, it worked. At a time when businesses and content marketing solution providers are maximising their social media presence, Copyblogger’s move was seen to upset the status quo. Does it really? Or is it more a case of “not-working-for-us-but-might-for-you”? . A Bold Move and The Reactions Among the reasons cited by Copyblogger: lack of engagement inflated fan numbers due to ‘click-farms’ in developing countries and…
  • GetIT Wins BBN Rising Star Award

    Chester
    31 Oct 2014 | 1:20 am
    It seems only a while ago (well, 3 months ago) that we went global as an Added Value Associate of the Business to Business Network. And now, GetIT Comms is proud to count ourselves one of its rising stars! We received the BBN Rising Star Award at the recent BBN annual academy in Brussels. BBN is the world’s leading independent network of international B2B communications agencies. For nearly thirty years, BBN has brought together agencies from North America, Europe, Middle East, Latin America and Russia to develop and utilise an effective, uniform and structured approach to brand…
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    Joseph Ratliff

  • Looking Ahead To The Future

    Joseph Ratliff
    11 Nov 2014 | 12:06 am
    NOTE:  A more polished and slightly edited version of this essay in PDF format is free to download from here (17 pages). We’re screwed. Great way to start an essay about the future, right? But as it stands right now, at the moment I’m writing this essay… we are screwed.  That means all of us, even the so-called “elite” members of society. But with that said, I have hope.  I have hope that we have the keys to a successful future right in our hands.  The important thing to grasp about those keys to our future however … is they are in our hands. That means…
  • Poem: Is There More?

    Joseph Ratliff
    3 Nov 2014 | 10:30 am
    Last time I asked What Happened? This time I’m asking … is there more? Is there more to politics than War? Is there more to media than fear? I asked, because it always felt like the end is near. Is there more? Is there more to life than consumption? Is there more to work than punching a clock? I asked, because it always felt like life is “tick, tock … tick, tock.” Is there more? Yes, I’ve discovered… There is more to life than news and endless war. There is more to life than meaningless stuff and the job you hate. I tell you all of this just in case…
  • Beware Of “The Deal” (On Walled Gardens)

    Joseph Ratliff
    27 Oct 2014 | 10:07 am
    Ahh yes, the walled gardens of Facebook, Google, Twitter and others. Don’t they offer some cool free services? Like the ability to connect with friends from the past, family and other people. Don’t forget the free email accounts, chat services, video hosting, apps etc… And of course, the ability to become a developer yourself in some certain ways. The “deal,” as I like to call it, seems pretty good on the surface. Right? Almost everyone who participates in web culture uses at least one of these walled gardens in their daily lives. Hell, I use Twitter, Linkedin,…
  • Writers On Writing

    Joseph Ratliff
    22 Oct 2014 | 2:19 am
    Compiled by Maria Popova at BrainPicker.org: The post Writers On Writing appeared first on Joseph Ratliff.
  • The #Streitfeldian Curse Strikes Again

    Joseph Ratliff
    13 Oct 2014 | 4:06 pm
    David Streitfeld, writing for the New York Times, damages their brand with another poorly researched hit piece on Amazon. So #Streitfeldian. He failed to research the context behind a comment he used in the piece, among other glaring errors that have been pointed out clearly by other writers (about other pieces he has written). I won’t repeat those here (click on the links). The hit piece that makes today’s news has made The Passive Voice though, so that’s a plus. NOTE:  “Streitfeldian” is a term coined by J.A. Konrath, not me, I did start a Twitter hashtag…
 
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    Imagine Your Reality : Holistic Business Coaching

  • How Operations Plan can drive business success

    taylor
    26 Nov 2014 | 11:00 am
    One of my first clients was a graphic designer. When I first started working with her, she had no clients, and worked out of tiny hallway office in her home. She had no plan for how she was going to evolve her business. One of the first steps we took involved creating a business operations plan. A business operations plan is different from a business plan. A business plan is created in order to get a loan from a bank. A business operations plan is a plan that specifically focuses on what actions you will take to move your business ahead. The plan examines specific categories such as…
  • The Importance of Social Sensitivity in Business

    taylor
    19 Nov 2014 | 11:00 am
    I’m reading Focus by Daniel Goleman. One of the topics he discusses is social sensitivity, which is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social and business situations. If you’ve ever been in a situation where someone isn’t socially sensitive, you know what its like. The person keeps talking about themselves and whatever they are interested in, and doesn’t listen to anything you say and refuses to see the nonverbal…
  • How consistency defines your networking

    taylor
    12 Nov 2014 | 11:00 am
    One of the keys to successful networking is consistently showing up to the networking events, as well as consistently doing other networking activities that help you bring value to the group. When I go to lead referral networking groups and people in the group only attend such a group on occasion, what it creates is a poison to the group. The morale of the group goes down and the consequent leads also go down because people in the group don’t believe in it. Recently, at one of my own groups, a fellow member pointed out that when people miss the networking meeting because they choose to…
  • When personalizing email becomes marketing spam

    taylor
    5 Nov 2014 | 11:00 am
    The other day I received an email from an acquaintance with a subject line that indicated he was seeking some help. I was curious so I opened the email and I saw it was personalized to me and the message indicated he wanted to stay in touch and asked me to click a link. I checked the link without clicking it and saw it lead to his website, so I went there and what I saw was a signup form for his email newsletter. I closed the page, feeling that what I’d seen wasn’t a genuine attempt to reach out so much as an attempt to get me to sign up for his newsletter. And ironically if…
  • Why your Core Values are part of your Marketing

    taylor
    29 Oct 2014 | 11:00 am
    One of the changes I’ve made to my marketing is the inclusion of my core values into my marketing message. Typically we are told that the marketing message should be about the people who need our services, with minimal discussion focused on ourselves, but I find that integrating your core values into your marketing is essential because it helps people understand what drives you to do what you do and explains why you will take care of them. When people understand your motivation for doing what you do, it helps them understand how you’ll help them as well as what you’ll do to…
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    B2B Marketing Blog | Webbiquity

  • Thanks (Twitter) Giving (A Great List to Follow)

    Tom
    25 Nov 2014 | 3:18 am
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. In the pre-Internet days, professionals kept their knowledge and skills up to date by attending conferences, reading books, and subscribing to trade magazines.
  • 6 Traits of Highly Effective Data Analysts

    Tom
    18 Nov 2014 | 3:37 am
    Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. While the notion seems simple enough, the majority of marketers have not mastered the skills and processes needed to be…
  • Funny Business: The Best Digital Marketing Humor, 2014 Edition

    Tom
    11 Nov 2014 | 5:33 pm
    What are you laughing at? If the answer is “nothing,” then you need to read this post! Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The Most Epic Safety Video Ever Made by Air New Zealand Air New Zealand celebrates it’s tie in with the popular Hobbit Trilogy movie franchise by creating quite possibly the best airplane safety…
  • 14 Key Takeaways from the B2B Content Marketing Report

    Tom
    3 Nov 2014 | 3:41 am
    The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy. And content marketing ROI remains difficult to measure. Here are more than a dozen noteworthy findings from the report. 1. Current customers may be…
  • Accomplish More, Stress Less – Five Ways to Be More Productive

    Tom
    29 Oct 2014 | 3:31 am
    If there’s one universal truth in business today, it’s that everyone is busy. This is what drives people to try to multitask (even though it’s not possible). It’s why we’re told that as marketers, we have only 30 seconds (or less) to get a reader’s attention, and why 40% of website visitors will abandon a page that takes more than three seconds to load (four or five seconds – who’s got that kind of time?!). It’s certainly not the case that five years ago, workers had all the time in the world–that they could stresslessly ponder the…
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    Blog

  • Just released! 14 new winter email template designs

    jeff.slutz@myemma.com
    25 Nov 2014 | 7:43 am
    It’s beginning to look a lot like winter. Yeah, the landscape is barren and the weather stinks in most places, but there are also lots of awesome things to look forward to – like, parties, presents, amazing food and pictures of pets wearing Christmas sweaters. It’s the season for celebration, and our designers have been hard at work on new template designs to help you do just that. Here are just half of the 14 new additions to your favorite Winter Holiday Collection templates! Sweater party 'Tis the season for the Ugly Sweater Party! Get the word out with this…
  • Emma Social recap: The Annual Emma 25 edition

    jeff.slutz@myemma.com
    21 Nov 2014 | 8:57 am
    It’s Emma 25 time! At the end of each year, we like to recognize the amazing work being done by nonprofits in their communities by awarding 25 deserving organizations with a free Emma account for life. We all have our favorite nonprofits and causes, so spread the word, won’t you? And in keeping with the Emma 25 spirit of giving and sharing, we’ve loaded up this edition of the social recap with stats, tips and best practices to put you on your audience's Nice List this holiday season and get a head start on 2015. Best practices The busy marketer's guide to the 2014…
  • 3 proven methods to make it easier to sign up to your email list

    jeff.slutz@myemma.com
    20 Nov 2014 | 10:20 am
    Email is the most effective way to get new customers and stay in touch with existing customers, but still it can feel tough to grow your email list. Before we look at three easy ways to grow your email list, let’s look at how email compares to social media. According to a McKinsey report earlier this year, email is a significantly more effective acquisition tool than social media—nearly 40 times more effective than Facebook and Twitter combined! 91 percent of all US consumers use email daily, and emails drive purchases at 3X the rate of social media. Oh, and the average order…
  • 21 must-know email automation stats

    jeff.slutz@myemma.com
    18 Nov 2014 | 5:48 am
    It's no secret that we've been talking a lot about automation around these parts lately. We've discussed a bunch of different ways marketers can automate, created a handy guide for getting started and even shared some sneak peeks at the expanded automation product we're rolling out. We promise we've tried to keep the PDA to a minimum, but you might be wondering why we've gone so gaga over automation. It's because it works – and we're big fans of anything that gets great results AND makes our marketing lives easier at the same time. But don't…
  • Automated email workflows for the modern marketer [video]

    jeff.slutz@myemma.com
    6 Nov 2014 | 12:46 pm
    We recently hosted a livecast for Emma customers to get an early look at our upcoming automation features. Automation product owner Cody De Vos and client success specialist Rachel Rogers walked attendees through their favorite aspects of the soon-to-be-released Automation section in Emma. You can watch the full webinar here, or check out my favorite clips from the sneak peek! Create a series to share information over time First, Rachel explained just how easy it is to create a series of automated emails for welcoming new subscribers, sharing information leading up to and after an event,…
 
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    Yodle Company Blog

  • Yodle Review of the Month: Traffic Defense Law Testimonial

    Melissa Lachman
    26 Nov 2014 | 9:24 am
    This month’s customer success story highlights Mark Matney, a DUI and traffic defense attorney based in Newport News, Virginia. Mark was spending a lot of time and money on traditional forms of marketing for his new practice that just weren’t working. He began searching for a lower-maintenance, yet more effective form of marketing and eventually learned about Yodle’s Marketing Essentials™ package. When Mark saw the optimized website Yodle would create for his new practice, along with other features like the review management feature, photo uploads, and more, he was sold.
  • Are You Ignoring The Rocket Fuel that Is Online Reviews?

    Dafna Sarnoff
    25 Nov 2014 | 11:42 am
    Hi, I’m Dafna Sarnoff and I’m your friendly CMO–in-a-box for small businesses. My team and I are responsible for maximizing marketing performance for Yodle’s small business customers. Every month I’ll be here to give you my perspective on different areas of online marketing. Today, I’ll be talking reviews. Hopefully you’ve got a website, have started building an email list, created a Facebook Business page, and perhaps even more. All of these things are helping you get your name in front of potential and existing customers and attracting more business online. However, there is…
  • A Few Practical Tips for Creating an Effective Offer

    Francesca Di Meglio
    25 Nov 2014 | 7:11 am
    Special offers, such as digital coupons, are a great way to motivate people to purchase your service or product. While people love it if you do something nice for them they might not pay attention if you aren’t thoughtful about it. Offers are most effective if you engage the consumer, provide them with help, and make them feel like you care about their unique needs. Beyond that you also need to make sure the offer is viable for your business. It’s a tall order, but it’s not impossible. Here are some tips for creating effective offers. 1. Be smart about coupons. You don’t want to give…
  • How Do You Grow Your E-mail Marketing List?

    Francesca Di Meglio
    20 Nov 2014 | 2:37 pm
    E-mail is one of the best ways to promote your business and interact with customers and prospects. Consider that 74 percent of consumers prefer to hear from businesses via e-mail. Communicating via e-mail offers, for example, an opportunity to share information on deals or educate people on topics relevant to your business and industry. Just make sure that the e-mail message you are sending are useful and engaging. Otherwise, some people on the list will want off the list. And your potential customers will soon start to view you as that guy you’ve rejected, who keeps nagging you to go on a…
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    Crenshaw Communications

  • 8 Sins Committed In The Name Of Good PR

    Dorothy Crenshaw
    25 Nov 2014 | 7:59 am
    ProPublica’s recent expose of The American Red Cross contained a colorful and symbolic detail that made PR agencies and their corporate communications counterparts cringe. The article reports that the organization drove around nearly-empty trucks in the wake of Hurricane Sandy “to be seen,” to give the impression that it was delivering aid when in fact it often wasn’t. It was all about the optics. The ARC has refuted many of the claims in the ProPublica piece, but it made me think about other “sins” that have been committed in the name of PR. Astroturfing.
  • 6 Ways To Get A Jump On Holiday PR

    Marijane Funess
    24 Nov 2014 | 10:59 am
    It’s now or never for 2014 PR results! And now is the time to ensure that your team is leaving no stone unturned in leveraging  opportunities for holiday PR events and stories. Here are some items for that list. Find an unlikely holiday angle. What’s hot in the news right now that you can craft into a holiday story angle? We know some expert will be discussing how lower gas prices will affect travel, but do you represent an expert who can offer insights on what lower gas prices mean to holiday shopping? Or perhaps a psychologist or author to discuss the “positives”…
  • Stories The PR World Can Be Thankful For

    Michelle Han
    20 Nov 2014 | 3:42 pm
    Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically proven that being thankful is good for your health!) So with Thanksgiving right around the corner, we’re taking the opportunity to give thanks for the stuff happening out there that has earned some well-deserved…
  • Is Anything Ever Really Off The Record?

    Dorothy Crenshaw
    18 Nov 2014 | 8:46 am
    Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been hard on the company in order to “give them a taste of their own medicine.” Michael singled out Pando Daily’s Sarah Lacy, who has accused Uber of encouraging a misogynistic culture. Talk about a trainwreck (car wreck?). Apparently…
  • 5 Steps To A PR Influencer Strategy

    Marijane Funess
    18 Nov 2014 | 6:04 am
    Tapping the power of influencers can be a PR agency‘s not-so-secret weapon and an indispensable tool of good marketing. Whether it was your best friend in middle school talking up the new boy band or curiosity about the champagne brand Kim Kardashian, ahem, poured in her ubiquitous photo, there are definitely personalities who can affect decisions. (Although in the case of the Kardashian image, the answer is none, since no champagne wanted that notoriety). Influential figures who have sway because of their real or perceived authority, knowledge, or position, are of strategic…
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    Business 2 Community

  • Lance Briggs Placed On Injured Reserve, Bears Career Over?

    Glenn Minnis
    28 Nov 2014 | 5:32 pm
    The Chicago Bears have placed veteran linebacker Lance Briggs on season-ending injured reserve, almost certainly also ending his 12-year run with the team The Bears made the announcement on Friday, just hours after they were knocked off by Detroit in a 34-17 Thanksgiving Day drubbing that the 34-year-old Briggs sat out with a groin injury. According to team officials, the seven-time Pro Bowler will be “out for an extended period of time.” Briggs current deal with the Bears comes to an end at the end of the season and he is already on record in asserting he doesn’t expect the team to…
  • Woman Stabs Boyfriend During Thanksgiving For Eating Without Her

    Muyen Peng
    28 Nov 2014 | 5:29 pm
    A woman stabbed her boyfriend for starting Thanksgiving without her. Pennsylvania police arrested 47-year-old Jack-Lyn Blake for aggravated assault, reckless endangerment, and making terroristic threats. According to the boyfriend, Benjamin Smith, the two had got into an argument earlier in the day, and Blake had also been drinking. She eventually fell asleep, and Smith, who was hungry and did not wish to wake her after their spat, began eating the prepared Thanksgiving dinner without her. When Blake awoke and found that Smith had begun the festivities in her absence, she became infuriated…
  • Is There Really Such Thing as SEO for Small Business?

    Ayodeji Onibalusi
    28 Nov 2014 | 4:09 pm
    Let’s start with some data… It is a known fact these days that 93% of online experiences start with a search engine. In plain English, this means that having your company listed in a prominent place has very good profit potential, thus making SEO a high ROI marketing tactic. That being said, there are many traps waiting for people who want to take advantage of these possibilities. First of all, just to set some things straight, many small business owners, when asked, will indeed say that they do SEO. But what it often means is that “the guy who designed their site took care…
  • 3 Reasons Why Websites Fail (to Meet Objectives)

    Alexandra Heseltine
    28 Nov 2014 | 4:07 pm
    According to Google Analytics, your website is getting plenty of traffic, but you still have a big problem: not enough business. You ask, “Why aren’t prospects emailing, calling or coming in? What’s the deal?” When I talk with business owners, I often hear these and similar questions. If you’re asking these questions, you’re not alone. Many people are confused about why some websites succeed while others fail. They figured if they built a website, prospects would come. And prospects would have come if they had created a strategic marketing strategy and built a properly structured…
  • Why Is Marketing Dragging Their Feet On Marketing ROI?

    Dave Hubbard
    28 Nov 2014 | 4:02 pm
    More and more CMOs/ VPs Marketing are finding themselves “between a rock and a hard place”; between the CEOs’ push for demonstrated Marketing ROI and the Marketing groups’ pushback against ROI as a measurement. What’s their next move? Marketing Dragging Feet On Marketing ROI Some of the CMO’s options are not very appealing.  Before we jump to solutions, let’s try to better understand the problem. The CEOs Push For Marketing ROI High growth is happening at companies with the “right” marketing, according to published studies from Aberdeen Group, Hinge Research Institute,…
 
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    B2B Marketing Insider

  • The Content Marketing Word Of The Year?

    Michael Brenner
    19 Nov 2014 | 4:31 am
    Well if you haven’t heard, Oxford Dictionary has released their annual “word of the year.” After 2013’s word of the year selfie, the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale and exhale the vapor produced by an electronic cigarette or similar device.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, (supporting a worthy cause with little or no effort such as signing an e-petition, and budtender, (the person who dispenses marijuana…
  • The Top 200 Content Marketing Brands And Influencers

    Michael Brenner
    17 Nov 2014 | 4:00 am
    One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from. While there is a ton of healthy debate about online influence and the companies that measure it, I think it’s important to understand how to gain influence and authority and learn from those who have…
  • The 15 Best LinkedIn Pulse Articles On Marketing

    Michael Brenner
    12 Nov 2014 | 6:54 am
    I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! I continue to believe Slideshare is one of the greatest opportunities in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each…
  • The Real Time Marketing Myth – How To Win The Superbowl

    Michael Brenner
    10 Nov 2014 | 5:15 am
    Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” Brand attempts at Real time marketing have faired so poorly that there’s even a Tumblr blog called “Real Time Marketing Sucks.” You can follow them on Twitter…
  • Content Marketing Is The Only Marketing Left

    Michael Brenner
    3 Nov 2014 | 6:26 am
    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Here is a transcript of the talk and a link to the slides and videos I shared. Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates…
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    Value Acceleration

  • Own a Position

    valueacceleration
    25 Nov 2014 | 7:52 am
    Many companies make wine glasses. A quick search of Amazon finds thousands of results. Most, like in any category, are apparent commodities and are priced accordingly. And then there is Riedel. Ranging from about $25/glass to well over $100/glass, Riedel makes wine glasses for specific wines. After all, if you’re serious about your wine, would you not want a glass to match? This company is an excellent example of “finding a need and filling it.” And well I might add. They show that if you can understand What your customer is trying to buy, and can deliver on it, price…
  • Strategic Execution: Getting The Right Things Done

    valueacceleration
    18 Nov 2014 | 7:56 am
    In his book, The 8th Habit, Steven Covey notes that only about 33% of employees know where the company is going (or at least trying to go); 22% can connect the dots between their goals and the company’s goals; and then (big surprise … NOT) only 9% are highly energized and committed. Why is turning strategic plans into action such a difficult problem? The age-old axiom that strategic plans end up on the shelf or in a drawer continues unabated. And it doesn’t have to be that way. There is a very simple process that aligns goals with actions thru strategy. We call it Strategic…
  • Marketing Operations: Foundational or Supportive?

    valueacceleration
    11 Nov 2014 | 7:55 am
    My friend Gary Katz, posed the question that is the title of this post recently. He then posited this answer: Marketing’s foundation comes from understanding your target market, how they buy and matching how they buy with your solutions, messaging and delivery. It is based on understanding the customer’s needs and how one’s company fulfills those needs effectively. Marketing operations is the facilitator that helps marketing and sales understand if you are accomplishing that mission, how you are doing it, how fast you are doing it and if everything you are doing is working: Providing…
  • Compromise Is Not Win-Win; And Split The Difference Isn’t “Fair”

    valueacceleration
    6 Nov 2014 | 7:39 am
    Compromise is not a win-win, it is in fact a lose-lose. You give up something you want in exchange for the other side giving up something they want. Often compromise is necessary at the end of a negotiation to make a “deal.” However, it should rarely be used at the beginning. Further Split The Difference is not necessarily fair, though most Americans think it is, and experienced negotiators will use it as a tactic to get the outcome they want. I was reminded of both of these tactics when talking with a friend who had just finished a six figure renovation of their house. I am…
  • Where’s The Disruption Opportunity Really?

    valueacceleration
    4 Nov 2014 | 7:37 am
    Philip Kotler, recognized Marketing Guru and Professor, said, “…most of the impact of marketing is felt before the product is produced, not after.” And yet almost everything we read about today is tactics for improving what Marketing does after the product is produced. My friends at the ANA did a study with McKinsey on the need for disruption in Marketing. Their findings were interesting, and yet none of them had anything to do with what Kotler claims provides the most impact, “before the product is produced.” I wondered why that was. Could it be that Kotler knows less than…
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    IttyBiz

  • If I Were Starting Over Today

    Naomi Dunford
    25 Nov 2014 | 1:00 pm
    When I was a kid, I moved a lot. I went to 13 schools before I finally dropped out. Whenever we went to a new place and I had trouble making friends, some adult would remind me, “If you want to make friends, you have to be friendly.” And I would say, “WAAAAAHHHH! But they’re not friendly back!” And the adult would say, “Of course they’re not. That’s why you have to keep trying.” And I would say, “Until when?” And the adult would say, “Until it works.” And I would say, “What if it doesn’t work?” And…
  • Freebie Friday #6! (Hand Upsells That Can Boost Your Numbers)

    Naomi Dunford
    21 Nov 2014 | 12:52 pm
    Freebie Friday continues! If you missed the last few weeks’ editions, then check them out here: Getting Great Testimonials Training People To Be Trained By You Clear, Not Clever Titling Using Transitions To Boost Sales Page Conversion Increasing Click Through Rate On Launch Emails (We’ll wait.) This week’s release is “Hand Upsells That Can Boost Your Numbers”. For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are what we call the…
  • “No Advice, Please”

    Naomi Dunford
    18 Nov 2014 | 9:36 pm
    This post by request from Laurie. “How do I show my ittybiz to the people I care about without getting advice I’m not ready for yet? I’m almost ready to go live with my business and I want to show it to some people I care about. The problem is, every time I’ve tried, they say something “helpful” which is not helpful at all!” - Laurie Back when I was dating, I used to have a little catchphrase that I would repeat back in my head whenever I went through a particularly disastrous disaster. “I try to learn something from everyone I date, even if…
  • Universal Specificity, or How To Write Blog Posts Everyone Will Like

    Naomi Dunford
    12 Nov 2014 | 6:24 pm
    Sharise asks, “I want to work with people on a variety of things. The basic goal is helping clients make progress on the goals and projects that are important to them, but this can be anything from writing a book, to finding a relationship, to starting a business. Does this mean I’m limited in what I can talk about because covering too many different areas is going to look scattered and unfocused?” This is what we call a very good question. Here is our answer. (We are writing this answer from the perspective of coaches, so if you’re not a coach, use your wonderful powers…
  • Should you jump? (Will the net appear?)

    Naomi Dunford
    10 Nov 2014 | 9:00 pm
    This repost by request from Julie. Every now and again, you’ll hear the expression, “Jump, and the net will appear.” This is meant to mean that when you are in a situation where you want to make a big change and that big change involves a lot of (real or perceived) risk – such as jumping off a cliff – you should take the risk. While you cannot see a net now – and indeed, the net is not there now – it will “appear” when you take the jump. (Causality, while unstated, is implied.) For obvious reasons, some people have trouble with this advice. I was…
 
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    The Online Community Guide

  • Building Up Smaller Traditions

    Richard Millington
    28 Nov 2014 | 7:30 am
    The best traditions begin small.  They are things members, perhaps just 2 to 3, were doing anyway. Over time they become convention. More people join in. Soon they are accepted and adopted by the entire group.  If you're looking to start traditions in any group, look to see what people are already doing and highlight it in your content posts, newsletters, and more.  Help make it a regular occurence. Gradually promote it. 
  • You Should Allow Members To Publicly Shame Each Other

    Richard Millington
    27 Nov 2014 | 7:30 am
    Karen writes about #DroughtShaming (a hashtag created to shame people that waste water): "Drought shaming and other attempts at informal social control rely on social interaction, specifically our desire to seek the approval of others. If we don’t particularly care if others like us or approve of us we might not alter our behavior."  Do you allow public shaming of members (or non-members) who violate rules (both written and unwritten)? If you do, you risk allowing public spats that can dominate all group discussion.  If you don't, the community…
  • Building Communities Inside And Outside Existing Ecosystems

    Richard Millington
    26 Nov 2014 | 7:30 am
    As per the previous post, there is a big difference between building a community where there is a large, existing, ecosystem and one when there isn't.  In a large existing ecosystem, you usually need to work with the key actors in the network to gain their support. Your power and vision is tempered by the demands of these actors. It might mean changing your vision to co-opt new influencers are they rise in importance.  This can seem frustrating (isn't working with people always?) Wouldn't it be better if there wasn't a strong ecosystem? Sometimes, perhaps. …
  • The Power And Politics of Communities

    Richard Millington
    25 Nov 2014 | 7:30 am
    It might come as a shock when existing influencers and leaders within your topic's ecosystem don't join and support your noble community efforts.  It's easy to understand. If you're an influencer, it's likely the existing ecosystem works well for you. Every new entrant is perceived as a threat to your power (power is perceived as a zero sum game).  You don't want to change the status quo if you benefit from the status quo. You don't want to help support others that might reduce your power.  This is why many sectors are dominated by a tiny group of…
  • Why Big Audiences Become Very Small Communities

    Richard Millington
    23 Nov 2014 | 11:30 pm
    There are two common ways to build a thriving community. The first is to begin with a huge audience and promote heavily to build a core, small, group. The second is to begin with a very small, very passionate, audience. It helps to have both, but this is rare. Most big organizations take the first option. They have big mailing lists with millions of members. There will usually be a few hundred die-hard members in the group to get the community started. Most customer service channels work well here. Most amateurs rely on their existing relationships/passionate followings. They launch the…
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    About Leads

  • Improve Your AdWords Performance in 3 Steps with Callout Ad Extensions

    John LaGrace
    12 Nov 2014 | 4:18 am
    When constructing ad copy, the overall goal is to improve your ad relevancy, distinguish yourself from competitors, and pay less for your click. Well how do you do this? By both creating a relevant ad and launching helpful ad extensions. Google has many different types of extensions, including sitelink, review, call, location, etc. Callout Ad Extensions are one of the most recent types of extensions, launched in early September. Callout ad extensions allow you to include added text and detailed information within search ads, with the overall goal of increasing your click-through rates. This…
  • AdWords Search Queries: Changes Coming in September

    Kevin Rivera
    19 Aug 2014 | 12:09 pm
    Google is rolling out a major change to keyword matching in AdWords next month and there is nothing you can do to stop it. Beginning in late September, all Phrase and Exact match search queries will include close variants and misspellings, meaning that pure exact match keywords as we know it are dead. Forever. But do not fear AdWords Gurus; this will more than likely have a positive effect on your campaigns – if you notice a change at all. “Include Close Variants” is the default keyword matching option setting in AdWords, and most advertisers have been taking advantage of close variants…
  • Announcing: The Best Work Life Balance Blogs of 2014

    Sylvia Rosen
    12 Aug 2014 | 8:51 am
    Not to be a “Debby Downer” but…. Summer is almost over and 2014 is past the halfway mark. How are your New Year’s resolutions going? Have you been making it to the gym three times a week? Have you learned how to cook? Did you take that family vacation to Aruba? If your immediate reaction to these questions is, “I wish…but work always gets in the way” – never fear because the latest Best of BuyerZone edition is here! The Best Work Life Balance Blogs of 2014 In this edition, we highlight ten work-life balance blogs that can help you take control of your life…
  • BuyerZone on the road!

    Jeff Gordon
    31 Jul 2014 | 4:00 am
    The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our existing partnership! Here are the details: Affiliate Summit East Booth 212 August 11-12, 2014 Marriott Marquis New York, New York LeadsCon East Booth 411 August 14-15, 2014 Marriott Marquis New York, New York If you’ll be attending either show, please stop by our booth – we’d love to…
  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Dana Berardi
    10 Jul 2014 | 6:42 am
      As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to…
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    BlogNotions - Marketers

  • eMarketing Solutions for Every Aspiring Marketer (and a giveaway)

    Francisco Perez
    28 Nov 2014 | 4:01 am
    Gaining exposure for your business is important if you want to bolster credibility in the marketplace and get your message to the thousands of people out there. Yes, social media is growing and is popular, but the most sought after choice is still email marketing.  Email marketing  ranks top for return on investment among direct marketing strategies, and marketers and bloggers rely on the services of an email and SMS marketing company which allows them to manage their subscriber list and also create stylish email and SMS campaigns. Build Relationships with your Target Audience Email…
  • Bing´s Mobile Ranking Factors, Facebook Thanks, Top-of-Funnel Channels, Speedlink 47:2014

    Francisco Perez
    22 Nov 2014 | 3:44 am
    Hi everyone, hope you all had a great and productive week! It is no longer an if, rather a when and how should you implement your sites mobile friendliness. Mobile usage has been growing stronger and stronger, and aside from responsive WordPress themes, there are some more factors surrounding mobile SEO. Bing for example has written a blog post about how some of the factors come into play when it comes to mobile relevance and ranking in mobile results. Mir Rosenberg – Principal Program Manager, among other things, says … Mobile Ranking Techniques As always, there are many ranking…
  • 55 Best SEO WordPress Themes – Part 2

    Francisco Perez
    21 Nov 2014 | 2:21 am
    Following part 1 of the Best SEO WordPress Themes published last week, here´s part 2 to complete the article. 31. Xmax Xmax is another great magazine WordPress theme with clean, modern design and lots of great features. It is ideal for news, blogs and online shop sites. The theme is fully responsive, fast, HTML5/CSS3 ready and much more. In short, the theme is perfectly ready to mingle with SEO and would bring you good rank in less time. 32. Medicate Medicate, as the name indicates, is a premium WordPress theme for Health and Medical websites and blogs. It is very efficient and comes…
  • 55 Best SEO WordPress Themes – Part 2

    Francisco Perez
    21 Nov 2014 | 2:21 am
    Following part 1 of the Best SEO WordPress Themes published last week, here´s part 2 to complete the article. 31. Xmax Xmax is another great magazine WordPress theme with clean, modern design and lots of great features. It is ideal for news, blogs and online shop sites. The theme is fully responsive, fast, HTML5/CSS3 ready and much more. In short, the theme is perfectly ready to mingle with SEO and would bring you good rank in less time. 32. Medicate Medicate, as the name indicates, is a premium WordPress theme for Health and Medical websites and blogs. It is very efficient and comes…
  • Are you feeling a little stressed?

    Drew McLellan
    19 Nov 2014 | 4:31 am
    Feeling a little stressed? As we head into Thanksgiving week, for many of us it signals the beginning of the last frenzied six weeks of the year. Stress is a natural part of life — but as a culture, we’ve upped the ante and are entering an era of super stress. The consequences of that super stress are showing up in every aspect of daily life and come with incredible costs as we wrestle with the consequences. Here’s the reality — it’s not going to be getting better any time soon. The causes of this heightened level of stress are here to stay and believe it or not,…
 
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    Method Savvy

  • We’re Moving! Join Us For Our Holiday Open House

    Shana Simon
    20 Nov 2014 | 7:24 am
    In case you haven’t heard, we’re moving! Just in time for the holidays, Method Savvy will be moving to a new, and of course bigger, office in Durham! And did we mention it’s located right above Beer Durham? If you don’t have plans for Monday, December 15th join us for our holiday open house from 5:30 to 8:30. There will…Read more ›The post We’re Moving! Join Us For Our Holiday Open House appeared first on Method Savvy.
  • Method Savvy Receives 2014 MarCom Award

    Shana Simon
    13 Nov 2014 | 7:30 am
    We are happy to announce today that our client work was recognized with a 2014 Marcom Award! Of the competition’s 6,000 entries, Method Savvy’s work on behalf of client AvidXchange, Inc. took home a Gold Award for landing page design. AvidXchange, Inc. AvidXchange’s landing page optimization efforts to improve lead generation received a Gold Award, as the new design far…Read more ›The post Method Savvy Receives 2014 MarCom Award appeared first on Method Savvy.
  • New Year, New Budgets

    Shana Simon
    6 Nov 2014 | 10:09 am
    ’Tis budgeting season. And for many companies, this means taking a hard look at the processes and strategies that worked in 2014 and those that didn’t. The smartest companies ring in the New Year by auditing 2014 efforts to understand how to best capitalize on 2015. Some effective online tools we use to audit performance are: Peek to analyze and…Read more ›The post New Year, New Budgets appeared first on Method Savvy.
  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that…Read more ›The post Method Savvy Honored Among Best Places to Work by Triangle Business Journal appeared first on Method Savvy.
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one…Read more ›The post Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts appeared first on Method Savvy.
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    The Digital Letter

  • Uber’s Controversies Highlight A Growing Transformation of Its Utopian Vision To One of Chaos

    Ken Yeung
    20 Nov 2014 | 5:10 pm
    The word “disruption” has been thrown around in the tech industry rather nonchalantly over the past few years. The dictionary defines it as: “a disturbance or problems that interrupt an event, activity, or process.” And one company that has come up time and time again as the epitome of this phenomenon is Uber, the private car service that has Silicon Valley in a tizzy. Since its inception, the company’s CEO Travis Kalanick has publicly said the existing taxi industry is corrupt and there was a perception that Uber was the white knight sent to provide the…
  • Revel Systems Teams With Intuit On New Point-of-Sale With QuickBooks Online Support, Coming In 2015

    Ken Yeung
    18 Nov 2014 | 5:30 am
    Fresh off its $100 million Series C fundraising round, Revel Systems has announced a new partnership. At a soiree in San Francisco on Monday, the point-of-sale (POS) maker company’s co-founders disclosed that it is now partnering with Intuit and unveiled its new online iPad POS solution called QuickBooks Point of Sale powered by Revel Systems. It won’t be ready right away — Intuit says that it will be available in early 2015. Intuit made the most recent move to form a more solid partnership. A deal was previously in place where data was shared between both systems.
  • Throwing Out The Script: How Relationships Can Help Marketers Shape The Digital Age

    Ken Yeung
    7 Oct 2014 | 11:17 pm
    Twitter, Facebook, Google+, Email, LinkedIn, Snapchat, Tumblr, WordPress, and YouTube … all tools belonging to the world of social media. For marketers and those in the communication space, these are services that we’re looking out for because it’s going to help spread our message to as many people as possible. But for a few marketers, the idea isn’t about actual impact, it’s about following the same marketing behaviors time and time again. We’re swept up in the age of technology and trying out the next shiny object that we’re oblivious to what…
  • “The Burned-Out Blogger’s Guide” Is A Must-Read For PR Pros & Journalists To Create Good News

    Ken Yeung
    3 Oct 2014 | 6:23 pm
    In my short, but rather busy life as a reporter for The Next Web, I’ve had many encounters with people involved in the public relations game. And while there were certainly good ones, sadly there were a small group that wasn’t up to par. Now, I’ll admit that I’m not a seasoned veteran like many of the other members of the tech press corp, and there’s certainly quite a few questions that I have around the press-PR professional relationship. Thankfully there’s a new book by Jason Kincaid entitled “The Burned-Out Blogger’s Guide to PR” to help lay…
  • Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

    Ken Yeung
    2 Oct 2014 | 7:44 am
    Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways to bring in feeds from available APIs? Should community managers be resigned to operating in a relative silo by managing all conversations on the respective services? Yes, there are useful dashboards to aggregate communications like with Hootsuite and Tweetdeck, but it’s still…
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    David Horne

  • Talking Shop on Digital Marketing Radio

    David Horne
    14 Nov 2014 | 7:02 pm
    A few weeks ago I had the pleasure of speaking with Digital Marketing Radio creator David Bain. If you’re interested in listening to us talk shop about agency life and where digital marketing is  headed, click here.   The post Talking Shop on Digital Marketing Radio appeared first on David Horne.
  • Bio

    David Horne
    11 Nov 2014 | 2:00 pm
    I’m David, a marketer, writer, founder, husband and dad living in NC. Currently, I’m partner in the modern marketing firm, Magnetic, and recently launched a subscription service called FanPack. Most of my work over the last decade has been designing with words and helping companies succeed by rethinking their marketing and simplifying strategy. I’ve been fortunate to learn from and work Read more The post Bio appeared first on David Horne.
  • Script Treatments: Final Pitch and Level 7

    David Horne
    9 Nov 2014 | 5:20 pm
    I’ve been working on a few short film ideas. After pitching them to a few folks, I narrowed down to the top two and wrote treatments. Let me know if you think one of them should be made. The Final Pitch By David Horne ELLA CLARK (33F) has one last chance to prove to herself, Read more The post Script Treatments: Final Pitch and Level 7 appeared first on David Horne.
  • The Art of Repositioning

    David Horne
    6 Oct 2014 | 5:30 pm
    Few things in the world of marketing are tougher to concept and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club Med) . Even still, there are bright spots like Target, Mountain Dew (Thanks for the reminder Dr. C!) and Abercrombie Read more The post The Art of Repositioning appeared first on David Horne.
  • The Story Arc of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas are like seeds. A seed’s value is in proportion to what it can produce. Ideas are like this too. Their Read more The post The Story Arc of Ideas appeared first on David Horne.
 
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    DR4WARD

  • How Are Financial Services Organisations Embracing Creative Content And Change In The Digital Marketplace? #study #infographic

    Dr. William J. Ward aka DR4WARD
    27 Nov 2014 | 7:01 am
    How Are Financial Services Organisations Embracing Creative Content And Change In The Digital Marketplace? #study #infographic DogDigital I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with…
  • What Are Tips To Generate Interesting And Engaging Posts On The Top 7 Social Media Networks? #infographic

    Dr. William J. Ward aka DR4WARD
    27 Nov 2014 | 6:54 am
    What Are Tips To Generate Interesting And Engaging Posts On The Top 7 Social Media Networks? #infographic CJG Digital Marketing I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and …
  • How Does The Venture Capital Industry Work With Startups? #infographic

    Dr. William J. Ward aka DR4WARD
    27 Nov 2014 | 6:48 am
    How Does The Venture Capital Industry Work With Startups? #infographic surepayroll.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes…
  • How Did Mark Zuckerberg Get Started And What Was His Dynamic Journey To Facebook Success? #infographic

    Dr. William J. Ward aka DR4WARD
    26 Nov 2014 | 7:34 am
    How Did Mark Zuckerberg Get Started And What Was His Dynamic Journey To Facebook Success? #infographic FundersandFounders.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and …
  • What Do Millennials Want From Work And How Can We Use These Findings To Close The Skills Gap? #study #infographic #slideshow

    Dr. William J. Ward aka DR4WARD
    26 Nov 2014 | 7:11 am
    What Do Millennials Want From Work And How Can We Use These Findings To Close The Skills Gap? #study #infographic #slideshow PreparedU: The Millennial Mind Goes to Work from Bentley University   Bentley.edu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing…
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    Darren | Slaughter

  • How To Think About Marketing Going Into 2015

    Darren
    20 Nov 2014 | 4:06 am
      Yesterday I was driving along thinking to myself, “How many contractors, large, small, medium, whatever, would still be around today, if they advertised during the good times?” What I mean by that is, I hear a lot of guys and girls say “Hey listen, we don’t need to advertise, we’ve got so much business and referrals, and we’re packed.” And I understand that. Referrals are a complement to the good work that you do. But it’s kind of like the ant and the grasshopper fable with advertising and marketing in that you have to continually store…
  • 5 Advantages of Social Media Advertising vs. Traditional Advertising For Contractors

    Darren
    18 Nov 2014 | 4:01 am
    No matter how much you may have thought the Internet was a fad, you were wrong. The Internet over a period of time, has literally invaded all aspects of our lives and has now become the main channel of communication for everyone. With accessibility becoming easier in the form of smart phones, tablets and Wi-Fi hotspots, reaching people has never been easier for contractors. With the proliferation of constant access to the Web, online marketing has become the go to source for advertising budget allocation. This has given birth to a new trend which is known as Social Media Marketing since it…
  • 10 Tips to Great Contractor Logo Design (Infographic)

    Darren
    13 Nov 2014 | 6:09 am
    You might be just starting out, you might be looking to rebrand. Either way you are staring at a blank page. You are no closer to a logo than you where yesterday but you need to get your shit together and get this done. Well, here are 10 logo commandments you can use. If you are still stuck, let us know, we can help. Click the image to make it larger. The post 10 Tips to Great Contractor Logo Design (Infographic) appeared first on Darren | Slaughter.
  • The Trouble with Site Design Programs Like Wix or Squarespace

    Gina S.
    12 Nov 2014 | 4:25 am
      Whether you’re starting a new company or looking to revamp your current look, your website is the most important part of your marketing arsenal. Let’s face it. Just about everyone you know, including yourself, searches for things online. Therefore, if you don’t have a website, you basically don’t exist to the majority of the population in your area. Now, you may not know the first thing about starting a website and look for a quick, easy fix such as Wix or Squarespace. Wix boasts more than 53 million users and offers free web design services featuring a simple…
  • Do You Need a Blog Management Services Company to Run Your Blog?

    Sam
    11 Nov 2014 | 4:58 am
    A blog is a vital tool for any contractor website. No other website feature will increase your online traffic as much as a blog can. Having high quality content that your past clients and potential customers will value and want to share can help you increase sales, grow customer loyalty, and simplify customer service. These are all wonderful benefits that can be obtained through a small business blog, however, a blog also takes significant time and effort if it is to be done well. If you lack the time, resources, or skill to start and maintain a blog for your small business website, consider…
 
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    Webolutions

  • Webolutions Provides Internet Marketing Speaker for NetSuite Partner Day

    admin
    19 Nov 2014 | 12:48 pm
    As a guest Internet marketing speaker for NetSuite’s first-ever Partner Day in Denver, CO, Webolutions’ Mike Hanbery focused on differentiation. On Tuesday, November 18, 2014, Webolutions Director of New Media Strategies, Mike Hanbery, addressed approximately 30 NetSuite resellers with a presentation titled Marketing Effectiveness in a Wired World. Hanbery’s presentation focused on the importance of identifying unique and compelling brand messages enabling companies to stand apart from NetSuite and each other. He touched on Search Engine Optimization (SEO), social media and email…
  • Denver SEO Firm Sounds Off on the Google Penguin 3.0 Release

    Sarah Boyd
    12 Nov 2014 | 7:39 am
    It’s official! Denver SEO Firm Webolutions (as well as many others) has been waiting and waiting…and waiting, but it’s finally happened. Google confirmed that it has updated its Penguin algorithm (filter) on Friday, October 17th. The Penguin algorithm was originally launched back in April 2012 to help identify websites trying to game the system by buying links or become part of link networks that were created for the purpose of boosting Google rankings. If you were caught, you were probably hit pretty hard by way of lost traffic and rankings.... Read More The post Denver SEO Firm Sounds…
  • Denver Social Media Group Prepares for Annual Gift Giveaway, SEO Discussion

    Mike Hanbery
    11 Nov 2014 | 3:20 pm
    On Friday, December 5, 2014, the largest and most established Denver social media marketing group will get together for its annual gift giveaway and what might end up being a brawl. Yes, we’re in the holiday spirit. And we’ve been coming at this together for five years, so we’re okay with a little family dust-up. Our topic is “Social Media and SEO: Allies, Enemies or One and the Same?” We’ll examine social media’s evolving role in helping pages and content rank in search engine results. A recent Google Hangout held... Read More The post Denver Social Media Group Prepares for…
  • Denver Marketing Agency Webolutions wins Davey Awards for Fossil Trace Golf Club Website

    Amy Martinez
    11 Nov 2014 | 2:11 pm
    The Academy of Interactive and Visual Arts (AIVA) recognized Denver marketing agency Webolutions with two 2014 Davey Awards. Denver website design for Fossil Trace Golf Club won in the categories of Sports Category and Visual Appeal. “Fossil Trace gave us an opportunity to spread our creative wings, which was necessary for the website to accurately showcase the unique experience and beauty for which the course is known,” said Webolutions founder and CEO John Vachalek. “We combined our 20 years of Denver website design experience with a client who is passionate... Read More The post…
  • Current Marketing Trends: Speeding the Marketing Automation Learning Curve

    Jody Martin
    11 Nov 2014 | 1:28 pm
    The recently published “State of Marketing Automation 2014” report based on a survey by Regalix Research sheds light on the growing importance of marketing automation for B2B marketers.  Current marketing trends suggest that these tools add significant ROI and will continue to grow in importance.  Consider some of the key facts uncovered in the recent study: 88% of marketers are either currently using or considering implementing marketing automation tools in the coming year. 69% of marketers who have not yet implemented marketing automation tools, plan to do so in the... Read More The…
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    Austin & Williams Unplugged

  • More Than a Digital Brochure: Tips for Developing a Credit Union Website That Works

    14 Nov 2014 | 8:41 am
    With more consumers making financial decisions online than ever before, credit unions with websites that amount to nothing more than the characteristic digital brochure are missing the mark. While it can be tempting, don't get caught up aesthetics alone. Redesigning your website isn't merely like repainting the walls of a branch; in actuality, it’s more like a branch that needs to be dismantled and rebuilt altogether. First, step back and contemplate how the new website can help to achieve the following goals: Lower acquisition cost of new members…
  • 5 Social Media Tips Your Brand Cannot Afford to Ignore

    14 Nov 2014 | 8:25 am
    Companies and brands can use social media to connect with audiences in more meaningful ways than ever. In the early days, social was a little awkward—like an uncomfortable cocktail party where you’d exchange a few words and then move on. Today, social is an ongoing conversation. Just make sure to understand the rules of engagement. Keep your social network profiles current. Operating hours changed? Update them on Facebook. Has your company gone through a rebranding? Make sure all your social channels reflect the new fonts, colors and taglines. Many consumers will never visit your…
  • The Shoe Must Fit, Even If It’s Not Your Style

    6 Nov 2014 | 10:02 am
    Branding is more than just a business buzzword. It creates, in the mind of customers and prospects, the perception that there is no “experience”—or product or service—quite like yours. In short, a brand offers the consumer a promise and then needs to deliver on it. I recently came across this quote from an article on TD Bank’s brand evolution, “If the old marketing mantra was, ‘Nothing happens until somebody sells something,’ the new philosophy could be ‘Nothing happens until somebody brands something.’" In such a competitive…
  • A Healthy Approach to Social Media

    30 Oct 2014 | 9:08 am
    In today’s fast-paced society, everyone and their mother is on some sort of social media—Facebook, LinkedIn, Twitter or Instagram, just to name a few. Social media has changed not only the way we communicate, but also the way that we get our information. More than 40% of consumers say that information found via social media affects the way that they deal with their health: What’s the latest workout? What’s the best diet? Who’s doing CrossFit? With so many new fitness crazes popping up, most people can be found with at least one health-related app. Popular health…
  • A New Approach. The Same Mission. (An Unlikely Source?)

    24 Oct 2014 | 9:51 am
    Memorial Sloan-Kettering (MSK) Cancer Center’s new campaign—”More Science. Less Fear.”—delivers their message of innovative research and personalized care with a new creative approach that emphasizes changing the way people understand and talk about cancer. Focused on responding to the fear that surrounds a cancer diagnosis, this emotionally connected strategy comes from an unlikely source: An advertising agency that specializes in the hospitality industry. But it’s not only MSK’s creative platform that’s coming from a hospitality perspective;…
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    OnQ Marketing » Blog

  • Marketers Still Not So Confident with Digital

    Quentin Aisbett
    27 Nov 2014 | 7:12 pm
    Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i) Maybe digital marketers are a modest lot and being not […] Marketers Still Not So Confident with Digital is a post from: OnQ Marketing
  • Do One-Page Website Designs Hurt SEO?

    Graeme Caldwell
    15 Oct 2014 | 3:49 pm
    We take a look at how a one-page designs might affect a site’s SEO and a list of questions that need answering before deciding on a one-page design. Over the last few years, one-page sites have been popping up all over the web. Traditionally, websites are made up of multiple pages, each of which focuses […] Do One-Page Website Designs Hurt SEO? is a post from: OnQ Marketing
  • What is a responsive logo and how they might transform your brand

    Tara Luckhurst
    17 Sep 2014 | 5:34 pm
    Someone once said, “The definition of a great idea is one you wish you’d thought of first”. When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and […] What is a responsive logo and how they might transform your brand is a post from: OnQ Marketing
  • How To Improve Your eCommerce Website in 14 Easy Steps

    Quentin Aisbett
    1 Sep 2014 | 6:08 pm
    With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience. This should be an ongoing pursuit and one that I can’t completely cover in a blog post. But what I will share with you is 14 actionable tips to improve your eCommerce website […] How To Improve Your eCommerce Website in 14 Easy Steps is a post from: OnQ Marketing
  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
 
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    Smedio - Business Ideas Worth Sharing

  • Success and Social Media: Heather Geronemus

    2morrowknight
    26 Nov 2014 | 8:57 pm
    Share on FacebookShare on TwitterE-mail There is an old TEDx saying that goes, “Philanthropy isn’t billionaires giving away money. It’s loving mankind. Anyone can be a philanthropist.” Heather Geronemus proves this every single day. An advocate of volunteering and a fundraising pro, she uses her blog and social media platforms to bring much needed attention to important causes and nonprofits like Mothers Against Drunk Driving. Indeed, there is so much to be impressed with. She recently had a Philanthro-party for her birthday, where she invited all of my friends to…
  • How to Make Your First eCommerce Sale [infographic]

    Douglas Idugboe
    26 Nov 2014 | 11:22 am
    Share on FacebookShare on TwitterE-mail Ecommerce sales continue to soar. As a business owner, how do you make your first ecommerce sale? The way we do business and seek the opportunities to make a sale are more diverse than they have ever been, thanks to the development and growth of ecommerce. Bricks and mortar retailing became clicks and mortar retailing and there are now many successful businesses that simply sell their wares on the internet and have no high street presence at all. The real beauty of ecommerce is how quick and effective it is. You can develop a new idea or product and…
  • Proven Tips for Successful Holiday Marketing

    Douglas Idugboe
    24 Nov 2014 | 12:00 am
    Share on FacebookShare on TwitterE-mail Holiday marketing is back in season as we approach the end of another year. By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new iPhone 6/plus or this years gimme-gimme-gotta-have-it personal drones. Maybe consumers simply have every reason to reject the old Yule Tide cliches employed by retailers since the days of Miracle on 34th Street. As marketers, we are tasked…
  • 3 Content Marketing Tactics to Try Today

    Douglas Idugboe
    20 Nov 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail With content marketing continuing to forge ahead as a concept and a force within the business world, it’s unlikely your company doesn’t have some opinion around it. Maybe you dabble in putting out blog posts when you get around to it, or perhaps it’s your sole marketing strategy. Whether you’re just going through the motions so you don’t miss out on the trend or if you’re completely sold on the idea and attacking it full throttle, you can probably use a little extra help. Do you want to see some big results for your business today? Try…
  • How to Embrace Mobile Market Domination

    Ivan Serrano
    18 Nov 2014 | 9:52 pm
    Share on FacebookShare on TwitterE-mail The rate of smartphone adoption has surpassed all other consumer technology in history: it has been adopted ten times faster than PCs in the 1980s and two times faster than even the Internet in the 1990s. The expansion of tablets and smartphones worldwide continues to expand at an incredible rate with around 6 billion subscribers worldwide. The time for businesses to take on the mobile market is now and yet investment in mobile accounts for only 1 percent of the average marketing budget while traditional print accounts for around 10 percent of overall…
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    Aaker on Brands

  • Who Branded Best in 2014?

    19 Nov 2014 | 12:00 am
    Each year, HUB Magazine honors excellence in the brand experience. With well over a hundred entries, approximately 37 judges (including myself) determine who has excelled. The criterion is not market response, but rather how the brand lived up to its promise and whether it improved its customer’s daily lives in ways big or small.Of the 12 gold medal recipients, four stood out in my mind as being particularly noteworthy. All had a modest budget but were unique, innovative, new, involving and represented the DNA of the brand.Coca-Cola South Africa: A Rainbow for the Rainbow NationIn the lead…
  • Failure to Launch: 6 Factors that Prevent Breakthrough Offerings

    12 Nov 2014 | 12:00 am
    I have written that the only way to grow, with rare exceptions, is to create breakthrough offerings with a “must have” that defines a new subcategory and then to manage that subcategory so that your brand is the most relevant option. A “must have” is some offering association, such as a higher purpose, a program or benefit that customers will insist on.If you look at virtually any product arena over decades two things become clear. Growth spurts within the marketplace are driven by substantial or transformation innovation from whole new subcategories, and they are remarkably rare.
  • 6 Reasons Why Uniqlo Is Winning

    29 Oct 2014 | 12:00 am
    I was recently shopping at the Uniqlo store on 34th street in Manhattan and was blown away by the quality and styling of the clothing, the store size and product scope, the presentation, the breathtakingly low prices, the service experience, the innovations and the energy. How did Uniqlo pull that off? And why has Uniqlo experienced dramatic profitable growth over two decades?In 1994 it had approximately 100 stores in Japan. In 2015, it will have 840 stores in Japan and 1,170 stores outside of Japan, 820 of which are under the Uniqlo brand (and another 270 under the GU brand, which is a…
  • What Is Your Higher Purpose?

    22 Oct 2014 | 12:00 am
    What is your higher purpose? Sales and profit goals can no longer be the prime motivator if they ever were. In my book, Aaker on Branding I note that more and more brands have a higher purpose that is meaningful. It is increasingly becoming more about “why” in addition to “what.”A higher purpose can provide inspiration, an aspirational goal, a work-together logic, respect, a motivation for social programs and paths to growth. In particular, it can:Inspire employeesP&G’s purpose to improve the lives of the world’s consumers, now and for generations to come elevates the work…
  • Perception is Reality: The NFL Needs a New Leader

    15 Oct 2014 | 12:00 am
    It’s no news that the NFL is in crisis-mode due to evidence of mishandling cases of spousal and child abuse as well as a recent report stating that football has led to dementia in 1/3 of their players. If the damage to its brand is to be controlled, the NFL needs a new commissioner.First, the public will likely assume that current commissioner Roger Goodell, who has spent his whole career in the NFL office, is not the best person to create solutions. There are those that believe he lacks fresh eyes, he is too tied to the underlying culture that spawned the problems in the first place, and…
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 5 Ways to Monetize Your Next Webinar

    Sydni Craig-Hart
    26 Nov 2014 | 6:00 am
    It takes a lot of work to create a successful webinar. In fact, it's been said that writing, designing, promoting, and hosting a webinar presentation is similar to hosting a live corporate event! Why are so many small businesses scrambling to increase attendance to their next webinar? Because webinars, when done right, can be incredibly lucrative both short and long-term. While attendance at most webinars is free, there are many ways to make money with a webinar that do not include selling tickets to the event. Here are the top 5 most effective ways to monetize your next webinar: 1.
  • Webinar LAUNCH: Your 7-day, Step-By-Step Guide to Effectively Marketing Your Webinar

    Sydni Craig-Hart
    19 Nov 2014 | 6:00 am
    You may have noticed that it takes a LOT of effort to increase webinar attendance. That's because in business and in marketing, you get out of it what you put in, especially in terms of energy, time, and resources. The more time and energy spent on webinar marketing before the event, the greater the rewards will be in terms of increased attendance and conversions. But what, exactly, should you be doing the week before your webinar? How many emails should you send? How many times should you post on social media (or should you post on social media at all)? Our 7-day webinar marketing plan will…
  • 10 Ways That Your Small Business Can Compete With Big-Box Retailers

    Sydni Craig-Hart
    17 Nov 2014 | 6:00 am
    If you're going to compete with bigger businesses on your terms, you need to think and act quickly. Here are ten tips to guide you: Be agile when responding to your customers Like a speedboat compared to an oil-tanker, smaller businesses can move faster than larger ones when market conditions change. Keep careful track of your customers' interests and preferences and you'll be able to anticipate their requirements. You can also take advantage of these relationships to check in with customers and prospects on a periodic basis. Ask for their feedback on your product or service, shop and…
  • 19 Winning Ways to Market Your Next Webinar

    Sydni Craig-Hart
    12 Nov 2014 | 1:24 pm
    One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they’re there!). But there’s a reason webinars are one of the most effective content marketing strategies out there – because they work. The key to successful webinar marketing is creating, promoting, and hosting a webinar that will appeal to your target market and move them closer to the sale. Here are 19 proven webinar marketing tips that will help you create, promote, and host the most effective webinar possible: 1. Provide Valuable Content The…
  • 7 Common Webinar Mistakes (and How To Avoid Them)

    Sydni Craig-Hart
    5 Nov 2014 | 7:00 am
    A webinar is one of the most involved - and most rewarding - arrows in your marketing quiver. Because webinars include a lot of moving parts like opt-in pages, social integration, audio/visual components, and slide shows, it's no wonder that many small business owners commit these 7 common webinar mistakes when first getting started. Here's what NOT to do when creating and marketing your webinar:      1.  One-off Marketing If it was possible to send a single email blast to your list and automatically get thousands of people to sign up for your webinar, you probably wouldn't be reading…
 
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    TrinityP3

  • Chapter 5: Establishing customer segmentation and brand values

    Anton Buchner
    27 Nov 2014 | 1:48 pm
    Welcome to the 5th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 4 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full book here. As mentioned in the previous chapter, in order to create a truly customer-centric strategy, you will need to identify your best, most profitable customer profiles and understand what drives their behaviour. In this Chapter we look at how to establish customer segmentation and explain the shift from simply identifying…
  • How to avoid the traditional to digital marketing transition trap

    Darren Woolley
    25 Nov 2014 | 1:28 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. I wonder how many marketers feel like this. My old friend and terrific illustrator Roger Harvey, drew this cartoon for me and I think it captures how many marketers find themselves today. One foot in the traditional marketing camp they have lived in for most of their careers and…
  • Chapter 4: Launch your digital marketing strategy with a rock-solid foundation

    Anton Buchner
    23 Nov 2014 | 1:41 pm
    Welcome to the 4th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 3 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full book here. In this Chapter we look at the development of your actual digital marketing strategy and how to best focus your energy on the right aspects of your strategy. Now that you have set your mission, vision, goals and objectives, along with the framework for collaboration, it’s time to flesh out the actual digital…
  • The Marketing Management Book of the Year – 2014 edition

    Darren Woolley
    20 Nov 2014 | 1:42 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. On April 10, 2006 we published our first blog post titled “Where have all the directors gone?”. Over the next few years we posted new content infrequently and irregularly. (In September and October that year we posted more than we did for all the following year 2007).
  • Chapter 3: How the best of the best approach digital marketing

    Anton Buchner
    18 Nov 2014 | 2:02 pm
    Welcome to the 3rd Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 2 you can read it here. This is one of a series of 11 posts or if you want to get the entire book in one hit you can download the full book here. In this Chapter we delve into how best to approach digital marketing from a business and strategic perspective.   The Marketing Budgets 2013 Report released by Econsultancy and Responsys highlighted the fact that just over half of the companies surveyed globally were planning to recruit more people into their…
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    Circle Research

  • Are B2B agencies adapting quickly enough?

    Andrew Dalglish
    24 Nov 2014 | 6:33 am
    Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  In past years this could be explained away by a recessionary environment.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: http://goo.gl/tk3Mez) . So why are these agencies struggling? Well, more intense competition…
  • B2B market research – 10 unique features

    Andrew Dalglish
    16 Nov 2014 | 7:25 am
    Is B2B market research really that different from B2C?  Well in a nutshell, yes.  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. Share your thoughts on Circle Research’s Twitter page. As you go about your daily business it’s unlikely that you’ll come into contact with many people who think that a pair of jeans and a nuclear power plant have a lot in common. And with good reason. Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some…
  • A wake up call for market research agencies

    David Willan
    11 Nov 2014 | 1:39 am
    Greenbook has just published the latest edition of the GRIT Report.  The study, now in its 11th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies.  Sadly only a select few seem to be listening. In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  Five years on, that’s still the case.  When…
  • The 19 B2B brands in the Klout 50 ranking

    Andrew Dalglish
    3 Nov 2014 | 10:39 am
    There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies’ recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media. As you’d expect the list includes big-hitters from the consumer world. Brands like Coca-Cola, McDonalds…
  • Report: The Ambitious SME

    Beth Pearson
    30 Sep 2014 | 9:27 am
    SME businesses are a passion of mine.  I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions. So, to define your target market as ‘SMEs’ is a good start, but misses an awful lot of nuance (that deserves a blog post all of its own – see my colleague Andrew…
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    Inbound Unwound - Marketing Insights

  • Why I’m Thankful For Inbound Marketing

    26 Nov 2014 | 8:44 am
    Thank goodness for inbound marketing! After all, what would we be doing if inbound marketing didn’t exist? The thought of relying on cold calling, direct mail, networking and trade shows gives me the shakes. With Thanksgiving tomorrow, I thought it would be fun to take 15 minutes to reflect on which elements of inbound marketing we’re most thankful for.
  • One Inbound Marketing Secret That’s Turning Everything Upside Down

    25 Nov 2014 | 6:44 am
    If you’re a student of inbound marketing, you realize that the website you’re currently working with is probably not doing many of the tasks that are necessary for an inbound marketing website to deliver. For instance, it might not have an active blog, so website visitors are down. Or it might not have any educational content, CTAs or landing pages to turn those visitors into leads. It might have watered-down messaging. It might not position you as different from your competitors. And it might be missing the proper on-site and off-site search engine optimization features.
  • What Is Inbound Marketing? And Why You Have To Care

    24 Nov 2014 | 9:52 am
    Every couple of months, I have to stop and remember that most people don’t know what inbound marketing is and why it’s so important. The majority of my time is spent with our team, our clients and other inbound marketing agency execs who clearly know the ins and outs of inbound. But then I meet someone who has never heard of it, doesn’t understand it or is misinformed about it. So, I thought I'd take a few minutes to try resetting our readers' expectations on what inbound is – and what it’s not.
  • Landing Page Blunders Killing Your Inbound Marketing Efforts

    21 Nov 2014 | 8:19 am
    Landing pages often take a backseat to the content they are pushing. You’re focused on the main piece of the conversion puzzle ­and not the little pieces that bring it all together. Landing pages have a huge impact on your inbound marketing program when you’re trying to drive website traffic, and it’s likely there are some big mistakes you’re making.
  • The 5 SEO Myths Debunked

    20 Nov 2014 | 6:28 am
    Are you having a hard time keeping up with SEO strategies? It feels like they change daily, and they do. Google implements hundreds of algorithm updates a year, so there’s a pretty good chance that some of the SEO tactics you’re using now are outdated.
 
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    Shopper 360

  • This Week In Shopper Insights: 11/10/14 – 11/14/14

    Ryan Polachi
    14 Nov 2014 | 10:01 pm
    Innovation In Alcohol: Making non-aloholic beer non-awful The 5 Biggest Trends Within FMCGs In The Next Five Years Tracking Everything Everywhere: How the Internet of Things is Changing Logistics and In Turn Retail Is Black Friday Obsolete? According to data and consumer behavior, almost half of consumers don’t rely on Black Friday deals Consumer Psychology, Selling Beauty Products To Men: The growing category of men’s beauty products 5 Ecommerce Trends Retailers Can Profit From This Holiday Season If They Prepare Satisfied vs. Delighted: Raising the Customer Experience Bar How…
  • This Week In Shopper Insights: 11/3/14 – 11/7/14

    Ryan Polachi
    7 Nov 2014 | 10:51 pm
    Grocery App Gains Funding: CheckoutSmart delivers cashback offers for various groceries and FMCG from leading brands to a consumers phone Value For CPG Brands As Cultural Entertainers: 5 Entertainment Codes to Follow PoweRanking Survey Show: Retailers want to anticipate trends and have their CPG partners address current and future needs of customers Why Online Retailers are Opening Brick-and-Mortar Stores: 3 Key Benefits to having a physical location Disruptors, Social Stars, and Redefiners: Young Startups are disruptive in different ways Gaining Attention: Standing out on 12 different social…
  • #Shopper360 Video: The 4th Annual Int’l Shopper Insights in Action Event Quick Peek

    admin
    5 Nov 2014 | 9:08 am
    The International Shopper Insights in Action Conference 2014 took place on November 03 – November 05 2014, Edinburgh, Scotland. We compiled this short video of the experience during the course of  the past two days! Related articles Shopper Insights in Action 2014 Edinburgh: Live Stream Tomorrow How is Sainsbury’s Supermarket Addressing Disruption & Change? How to Win Customers at the Zero Moment of Truth Scotland tops UK high street shoppers chart How big data boosted online sales for GNC, Sur La Table and ModCloth
  • Live from #shopper360 day 2

    Toon van Galen
    4 Nov 2014 | 9:22 am
    Barry Lemon starts with a glimpse in the future of retailing, which is going to be more personal and more customised. An increase of information will be targeted towards shoppers, they will only opt in if it is relevant and personalised. Jonathan MacDonald of the Thought Expansion Network gives food for thought, amongst which a great H.G. Wells quote: adapt or perish. Blockbuster and Kodak resented change, we should recognise the signs in ourselves when we say ‘and’ and ‘so what’ to new ideas. The future of retailing is about less intermediaries, people will go the…
  • Live from #shopper360: Day 1

    Toon van Galen
    3 Nov 2014 | 9:16 am
    Duncan McConnol, CEO of Kantar retail Europe started the day with some mind searching slides about the state of shopper marketing based on the Kantar Retail Shopper Power survey. Some very interesting insights are shared, still only 33% of companies acknowledge that they have integrated shopper marketing, two thirds acknowledge they have no professional way of approaching the topic. Also interesting is that one of the key barriers is lack of clear kpi’s, which I have to admit we see a lot in our daily practice. we can do a lot better making them more focused around solving barriers…
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    DMR - Digital Marketing Ramblings

  • The Ultimate List of Cyber Monday 2014 Deals and Sales

    Craig Smith
    23 Nov 2014 | 8:42 am
    Here are links to all the Cyber Monday 2014 deals I have been able to dig up. I did the hard work, so all you have to do now is shop! Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn LinkedIn into a powerful sales tool for your business. Related posts: The Ultimate List of…
  • 4 Things to Consider for a Website Redesign

    Michael Juba
    23 Nov 2014 | 5:37 am
    Every few years most sites do a website redesign to catch up with the new features and trends in the design industry. Your website is how you are going to show off your brand. It's all about having the best user experience, so if you haven't updated your website in quite some time, maybe you should consider it. There are plenty of reasons why you should hire a professional designer. Don't try and save money to do it yourself, because in the end you will probably just end up hiring a web developer anyway. Read more → Get stats and facts for over 500 social networks, apps, games and…
  • The Selfie; Has Your Brand Got The Picture?

    Emma Pauw
    20 Nov 2014 | 3:46 am
    It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend? Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR…
  • How Many People are Using Yelp for Directions? (New and Updated Yelp Stats)

    Craig Smith
    6 Nov 2014 | 5:10 pm
    Next up for a round of stat updates is Yelp. Yelp had a relatively quiet 3rd quarter of 2014, but they did grow and offer up a number of updates, so I had plenty of new material for my Yelp stat post. Here is a quick sampling of some of the new or updated stats... Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get…
  • You Prob Won’t Believe How Many UK Moms Use WhatsApp (New and Updated WhatsApp Stats)

    Craig Smith
    6 Nov 2014 | 5:09 pm
    One digital company that has been relatively quiet in terms of releasing user statistics is WhatsApp. A few user total milestones have trickled out since Facebook purchased the company, but little else. Last week, Facebook broke this pattern by talking a bit about WhatsApp. This gave me enough material to do a round of updates to my WhatsApp stats page. Here are just a few of the new or updated stats from this round. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around.
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    Blog - Digital Jungle

  • The Growth of the Chinese Film Industry

    24 Nov 2014 | 11:24 pm
    The Size of the Chinese Film Industry The Chinese film box office is now the second largest in the world, second only to the American film box office. The box office revenue of 2012 was $2.7 billion, a 30% increase…
  • The Growing Popularity of Medical Tourism in China

    24 Nov 2014 | 11:16 pm
    What is Medical Tourism? Medical Tourism is not a new concept. Originally the term was more closely associated with people travelling from third world countries to more developed ones in order to receive medical care for health issues they cannot…
  • Designed In China

    24 Nov 2014 | 7:02 pm
      Made in China For many years, China has been heavily associated with the manufacturing industry and the infamous slogan ‘Made in China’ found on almost everything we consume in Western society. There is, however, a wind of change in…
  • DIGITAL JUNGLE PARTNERS WITH EARTHCHECK

    13 Nov 2014 | 8:52 pm
    Sydney, Australia, 14thNovember 2014. Digital Jungle, a multicultural digital marketing Agency, announced a new partnership with EarthCheck, a specialist international tourism and business advisory group providing leading edge performance and sustainability solutions. Through this new partnership, Digital Jungle has been…
  • The Success of Starbucks in Mainland China

    2 Nov 2014 | 10:39 pm
    Western Brands in China Many successful Western brands have struggled to replicate their popularity and market position in China. While there are numerous reasons behind different companies’ struggles, one company nobody expected to last was Starbucks. With China’s historical connection…
 
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    New Media and Marketing

  • Marketers still don’t get the Web….

    richmeyer
    28 Nov 2014 | 5:40 am
    You would have thought by now that most brands, and marketers, would have nailed down digital marketing, but spend a day on your iPad or iPhone and you will soon be annoyed by apps that don’t work and intrusive advertising that is annoying at best. With so much power shifting to consumers and the power of using social media to voice frustration brands have to be careful with their marketing.  This is especially true of intrusive marketing that interrupts people while they are online yet a lot of marketers are still marketing like it’s 10 years ago.  Here are some examples……
  • Time to beef up your digital marketing department

    richmeyer
    24 Nov 2014 | 7:18 am
    Digital marketing is too damn important to leave to just one person or one agency.  Today you need a person for analytics, paid media, content as well as a director level to oversee all your digital marketing. Digital marketing is moving pretty fast through the hype cycle, but there are enough good digital initiatives to build a solid foundation that supports key brand objectives.   The first question to ask is “just how important is digital marketing to our product/brand?  I would argue, for example, that digital marketing is more important for a car company than for a brand like…
  • A few thoughts on Forrester…

    richmeyer
    20 Nov 2014 | 7:42 am
    Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers.  Forrester’s Nate Elliott says Facebook’s move to continue to chop down the organic reach of brands’ Facebook posts and the fact that marketers continue to be dissatisfied with the performance of their Facebook Pages point to the fact that brands “don’t actually have social relationships with their customers.” He adds that it is time for marketers — who have been wasting “significant financial, technological, and human…
  • Social media marketing is not broken

    richmeyer
    19 Nov 2014 | 4:23 am
    The headline in the Wall Street Journal said it all “Brands Are Wasting Money on Facebook and Twitter, Forrester Says”.  “You don’t really have a social relationship with your customers,” analyst Nate Elliott wrote in a new report titled “Social relationship Strategies That Work.” According to Mr. Elliott, top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average. What’s more, Facebook announced last week that another tweak to its news feed algorithm…
  • The age of brand authenticity?

    richmeyer
    18 Nov 2014 | 6:35 am
    In a world of ‘digital everything’, there is no privacy and nowhere to bury bad news. Data leaks everywhere, from the supposedly top-secret revelations of Edward Snowden to the private mobile phone accounts of celebrities. Digital cameras capture confidential conversations, brutal wars, dangerous working conditions and embarrassing political gaffes. This flood of data washes around the world at a furious pace: every second of the day sees 24,000 gigabytes of Internet traffic, 7,000 Tweets, 90,000 YouTube videos viewed, and 2.3 million emails sent.  This is an insight which global brands…
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    RELATIVITY

  • Beat the Big Box Blues: How to Compete with the Mega Stores

    bakercreative
    19 Nov 2014 | 10:38 am
    Black Friday is coming up and the Big Box retailers have already stepped up their game. Black Friday has become … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 ways to work smarter not harder

    bakercreative
    22 Oct 2014 | 12:20 pm
    There is so much daily pressure to get it all done. Our schedules fill up before we know it. Sometimes … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Helping clients is our #1 priority.

    bakercreative
    2 Oct 2014 | 3:05 pm
    Get a sneak peak to what Baker Creative has been up to. #bakercreative,#columbus, OH,#education [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 5 indicators my company needs public relations?

    bakercreative
    17 Sep 2014 | 6:50 pm
    Public relations can be an invaluable tool to amp up your word of mouth. It can range from educating your … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to get fast relief when working is a “pain in the neck”

    bakercreative
    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Planning to expand your brand? 7 things to consider

    markdisomma
    25 Nov 2014 | 7:46 pm
    By Mark Di Somma As marketing teams finalise plans for the year ahead, the logistics of making growth happen should be strongly influencing the targets you set. Most of us would agree there are four ways to strategise for growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets. But while the strategies themselves are well-known, your capacity to expand is of course directly proportional to your capacities to generate demand…
  • How Purpose can drive change and innovation

    markdisomma
    11 Nov 2014 | 10:05 pm
    By Mark Di Somma and Hilton Barbour Change has become a recognised game-changer for enlightened and progressive businesses. In this series we’ve attempted to define why Purpose and Profits should be linked  and explained the importance of building a system to measure the impact Purpose has. In this post, we go further into the notion of Purpose as a catalyst for change. In a business environment where change is trumpeted as the only constant, it’s not surprising many organisations recognize the imperative to build deeper competency in change management. Sadly though, as John Kotter the…
  • The battle between ideas and access

    markdisomma
    9 Nov 2014 | 12:07 pm
    By Mark Di Somma At one level Taylor Swift’s split with Spotify is the story of ongoing upheavals in the music industry and one artist’s approach to contain the impact. At another, it is symptomatic of a struggle for the relationship with the end customer that is going on across much of B2C. Those who create/ manufacture/ produce are increasingly at odds with those who distribute/ bring to market /sell. And the questions in this burgeoning battle are the same in the music industry as they are between food brands and supermarkets for example or between Amazon and book publishers: who owns…
  • Connecting brand and price

    markdisomma
    27 Oct 2014 | 1:25 pm
    By Mark Di Somma As technology and globalised business models continue to deliver efficiencies and new opportunities, every sector will face disruptive pricing that in effect re-costs what the market would otherwise pay. Many of those movements will naturally be downward; others will lift the entry point. Amazon has effectively reframed the cost of books; Samsung and others are resetting the cost of owning a tablet; Tesla has redefined what an electric car is and also the cost of owning one. Prices fluctuate in every market of course – nothing to talk about there. But when a brand’s…
  • Brand signals or brand noise? Being heard. Staying heard.

    markdisomma
    16 Oct 2014 | 3:52 pm
    By Mark Di Somma In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet. Brands simply pushed claims into the marketplace through a range of set-play media actions and waited for consumers to react. The ability of a signal to reach an audience rested almost entirely on the message itself and the media budget. As we move now from a world in which asymmetric information has prevailed to one in which perfect information, or at least more transparent information, is closer to the norm,…
 
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    Sales Prospecting Perspectives

  • How to Start Referral Selling in 5 Steps

    26 Nov 2014 | 5:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog by Donato Diorio, CEO of RingLead. Referral selling is all about helping you acquire new customers by utilizing a crucial asset: your past and existing customers. It can be one of the most effective sales strategies because the referral from a satisfied customer provides you with credibility and opens doors. Referral selling starts from the top and impacts the entire organization. It’s a cultural shift where everyone is focused, passionate, confident and ready to sell. Improve sales prospecting by…
  • 3 Social Selling Templates for LinkedIn and Twitter Messaging

    25 Nov 2014 | 6:30 am
    With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Unfortunately, that presence isn’t always positive. Many social selling guides tout real tips and strategies for sales reps to stand out in their prospects’ busy social feeds, but unfortunately often don’t give away social selling templates which sales reps can customize for their own needs. The result? Sales reps appear to overly curate content, never share their personal opinions, and if they ever reach out to…
  • 7 Inside Sales Lessons Learned on The Football Field

    Megan Tonzi
    24 Nov 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka, Inside Sales Representative at AG Salesworks, and Kenneth McKenna, Business Development Representative at AG Salesworks. Working in inside sales, we’re able to rediscover and uncover value from past experiences that help us prospect better. For Mike and I, playing football was something that surrounded all aspects of our lives during our tenure on the field. Now, a few years removed from the game and beginning a career in inside sales, all the messages and tips we were so accustomed to hearing every day from…
  • Connecting The Dots: Unify Your B2B Organization for Maximum Growth

    Megan Tonzi
    19 Nov 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor.  Building strong client relationships is perhaps one of the most important things that any marketer can accomplish, especially given the increasing importance of having a popular and well-known brand in today’s cluttered B2B landscape. Branding For Unity A powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Strong emotions regarding a company will affect purchasing…
  • 4 Blogging Best Practices for B2B SaaS Start-Up Companies

    18 Nov 2014 | 6:30 am
    I follow a few key topics on Quora, and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? As the coordinator for Sales Prospecting Perspectives, a B2B blog that…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • What Are Marketers Thankful For?

    Zach Heller
    27 Nov 2014 | 12:00 pm
    This Thanksgiving, let us remember all of the things marketers have to be thankful for…Marketing AnalyticsBrand LoyaltyEmail SubscribersTesting CapabilitiesGoogleAn Improved EconomyPositive ReviewsA Job That Combines Art and ScienceHappy Thanksgiving!
  • Did You Know Words Really Can Hurt You?

    Zach Heller
    26 Nov 2014 | 8:01 am
    This is not a post about one of the recent Geico commercials, though I will thank them for inspiring it. No, instead this is a post about three situations marketers and business owners will find themselves in where the words you use matter. Using the wrong ones might lead to a drop in business.Copywriting – the words you use to describe your company, your products, and your value to consumers have a direct impact on your sales. The best marketers and copywriters in the world carefully craft each and every message their customers will see. And using the wrong words could cause people to lose…
  • Break the Rules – Part 6

    Zach Heller
    24 Nov 2014 | 6:50 am
    Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you should break.Last week’s rule was Use Social Media.This week’s rule = Do Anything for the SaleYour customers are your lifeline. They put money in your bank and food in your mouth. So they’re always right, right?That’s what many people will tell you. They’ll tell you to bend over backwards for your customers. They’ll tell…
  • “I” of the Consumer Week in Review

    Zach Heller
    22 Nov 2014 | 7:25 am
    It’s the weekend before Thanksgiving and most stores that are offering Black Friday specials are already offering them. Black Friday has lost all significance. We have entered the age of a whole November full of deep discounts and special deals. And that’s a good thing for consumers. So I say we stop complaining about all the deals we’re getting.Here is a review of last week’s posts:Break the Rules – Part 5Why is Nobody Subscribing to My Emails?Guest Post – How Not to Use Social MediaHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter to get…
  • Guest Post - How Not to Use Social Media

    Zach Heller
    20 Nov 2014 | 9:30 am
    The following post was provided by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. You can follow him on Twitter @NickARojasThere are many recommended ways to use social media, a low-cost way to reach market segments, whether you’re a large or small business. Using netiquette and abiding by the decorum of each social network are a great start.  In order to be effective using social media, however, there are almost just as many suggestions of what to NOT do.Take a look…
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    The Bullet | Branding Blog

  • A Cautionary Tale: Top 5 Worst Brands On Twitter

    Peter Gan
    26 Nov 2014 | 3:20 am
    With the use of social media skyrocketing, brands are finally seeing the benefit of talking to consumers on their level, maintaining a succinct voice that allows us to connect to big powerhouse brands on a more human level. This being said, many are still learning the ropes on grabbing their customer’s attention with humorous or newsworthy messages – especially on Twitter. With a platform so easy to use, many don’t even second-guess their widespread comments, in hopes to stay current and valid which usually causes quite a stir on the ‘Twittersphere’, resulting in big brands…
  • #BreakTheInternet: Malaysian Edition

    Peter Gan
    19 Nov 2014 | 5:21 am
    Kim Kardashian’s derriere has the ability to break a lot of things – but never did we think it could break the Internet. Yet it did. Cyberspace was frantic with the release of her photo spread for Paper Magazine’s Winter 2014 issue. And although it isn’t something we haven’t seen before, something about the image captured the imaginations of all netizens. It also happened to be the perfect opportunity for brands to take advantage of the provocative image and spin it for their own agenda. Nissan took up the booty call by showcasing their Skyline’s boot with the headline reading…
  • Why Should Your Big Idea Be Funded? Let Your Branding Answer That!

    Peter Gan
    12 Nov 2014 | 6:45 am
    “Don’t have enough funds to establish your own startup? Crowdfund it,” replied my friend while we were discussing the financial hurdles of establishing my own startup company. Arguably the fastest and easiest way to fund your startup, crowdfunding is essentially an online fundraising campaign. An interested party present their big idea on a crowdfunding website and make a request to the world to make contribution should they believe in the idea presented. There have been multiple success crowdfunding stories, some of the most notable ones being the Pebble watch. Sounds easy, doesn’t…
  • Starting Your Own Business? What’s The Point!

    Peter Gan
    5 Nov 2014 | 5:28 am
    In my personal experience, I have found that when conversing with anyone long enough, there is a very high chance you will soon hear him or her say that one common and infamous statement: “My plan is to run my own business one day.” Always curious, I counter with; “That’s great! What do you plan to do? What is your big idea?” This is where the problem starts as they usually do one of three things – scurry for indistinct adjectives, compare themselves to existing success-story-start-ups that they read on their Facebook newsfeed or simply say: “I don’t know, but it would be…
  • Top 3 Iconic Logos That Don’t Belong To Any Brands

    Peter Gan
    29 Oct 2014 | 6:29 am
    If you are reading this, then like us, you are probably bombarded with logos and icons every single day of your life. Some of these images are instantly recognizable while others are a little more ambiguous. The recognizable ones, like your swooshes and half-finished apples, have become ingrained in our psyche only because millions of dollars have been pumped into its marketing and advertising. There are teams dedicated to ensuring the correct representation of these logos to the public to ensure the overall survival of said brand. So it is understandable that we are well acquainted with…
 
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    Create + Design + Market

  • Are you a business owner with their head in the sand?

    Sherry Holub
    22 Nov 2014 | 12:12 pm
    Years ago I could see how a business could think that they really didn’t need a website (in fact, I’ve written articles in the past on this very topic), but I have recently encountered some small businesses owners who felt that a website wouldn’t benefit their business at all.  We’re going to be in the year 2015 in a little over a month and if you don’t think that in this day and age having a professional website can benefit you, you have your head in the sand.… Continue Reading
  • Why a $5 “professional” logo is a lie.

    Sherry Holub
    21 Oct 2014 | 3:55 pm
    Recently while browsing the internet I came across the following banner: While I was pretty certain where the banner led to, I clicked it anyway and got to a website famous for people offering to do just about anything for $5. But this was a landing page specifically set up for logo design.… Continue Reading
  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, “affordable web design”. Most likely because of 2 factors: that’s a legitimate phrase a person seeking the service of web design might enter, and there’s a large amount of individuals and companies who offer web design who believe that “affordable” is what will pull in the most potential clients.… Continue Reading
  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    Number of fans and followers … If you’re posting once a week or less to social media platforms like Facebook and Twitter or posting only announcements or info about your business, you might also notice that you don’t have very many followers or fans. There’s three bits of information that I’d like to share with you on this.… Continue Reading
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants I saw in town. This happened to be a small coastal town but known for tourism, so there were plenty of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own.… Continue Reading
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    Morten Pauch

  • The power of words

    Morten Pauch
    22 Nov 2014 | 10:51 am
    You write one sentence and you wait and wait. Nothing happens. You rewrite the words and something starts to happen. They say a picture tells a thousand words, but choosing the right wording can also mean a difference from zero to a thousand actions.   When did you last change a text to see the effect? Weather you write online, are blogging on the internet, writing a book, creating an e-book, in the process of making a storyboard, crating an advertisement or writing a Christmas card, chances are that you can do it better. We all write from time to time – it is as natural as…
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    The Ad Contrarian

  • No App For Gratitude

    26 Nov 2014 | 12:01 am
    Today's post is my traditional (since last year)Thanksgiving post.Thanksgiving is my kind of holiday.It doesn't require gods or miracles or tragedies or victories or angels or kings or winners or losers or flags or gifts.All you need is some pumpkin pie, a big-ass flat screen, and a comfortable sofa to drool on.Oh, and a little gratitude.Gratitude, by the way, is a commodity in very short supply. Regrettably, we seem to have mountains of expectation but not much in the way of appreciation. It's a socially transmitted disease.So this Thanksgiving, let's put aside harsh judgments for a day or…
  • Display Advertising Is Poison

    24 Nov 2014 | 12:01 am
    Display advertising is ugly and infuriating. It never stops. It never leaves us alone. It is ubiquitous and toxic. It is polluting the web.About 30% of online ad dollars are spent on display advertising. But display is responsible for about 100% of the maddening stupidity and annoyance of the web.As a general rule, things that are successful expand. But it is the opposite with display ads.Because they are so ineffective we get more and more of them. The rate of clicking on banner ads is so tiny, that for a media genius to deliver the 100 clicks she promises a client she has to buy over…
  • The Danger In Being Different

    20 Nov 2014 | 12:01 am
    In marketing and advertising everyone is faking it.I mean everyone -- you, me, your boss, your client, Martin Sorrell -- everyone.Let me be even clearer: Nobody knows a fucking thing about how any of this works. We throw money at it and we cross our fingers.Having said that, it is also true that there are some people with exceptional instincts. These people are very good at "precision guessing." That is, they are much better at intuiting what is going to work than the average ad bozo.These are the stars in our industry. While I have met good precision guessers in many disciplines, the best…
  • Research Company Crashes Into Planet Earth

    19 Nov 2014 | 12:01 am
    Here at the Ketel One Conference Center on the campus of The Ad Contrarian Worldwide Headquarters, there's nothing we like better than a good chuckle at the comic antics of the  research industry.These buffoons are wrong so often that we've asked our stock broker if he can find a way for us to short their press releases.Now Forrester Research, the geniuses who ten years ago declared "the end of mass marketing" (but apparently forgot to tell Apple and Amazon and Walmart andNike and Toyota and.. you get the idea) have discovered something that everyone with just a little grey left in their…
  • The Dim Client Syndrome

    17 Nov 2014 | 12:01 am
    One of the most dispiriting aspects of my life as an agency ceative director was working with dim clients. These people are to be found all over corporate America. They're not stupid - they often have business degrees from prestigious institutions - but they have no creative sensibility. They can't recognize a good idea and they fall in love with bad ones.They should never be allowed to make creative decisions but because they have a title, they also have an entitlement.The problem usually starts with the strategy. Somehow, the arcane process of strategy development delivers to you a…
 
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    The Guru Hub

  • Admit It: You Have No Marketing Budget

    25 Nov 2014 | 8:47 am
    It’s a dirty little secret of small business. If you run a small company, you know what I’m talking about: You don’t really have a marketing budget. It’s OK. You don’t have to admit it to anybody but yourself. Very few small businesses have a formal, consistent marketing line item on their budget. If they do, they fail to base that number on a solid rationale, considering what’s normal in their industry, how much their competitors spend, and other relevant factors. Most take a much more haphazard approach to marketing budgeting. The truth is, nobody really…
  • 8 Marketing Terms Business Owners Must Know

    19 Nov 2014 | 9:25 am
    If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments. o help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s…
  • Choosing the Right Legal Entity For Your Small Business

    18 Nov 2014 | 5:42 am
    Of all the choices you make when starting a business, one of the most important is the type of legal structure you select for your company. Not only will this decision have an impact on how much you pay in taxes, it will affect the amount of paperwork your business is required to do, the personal liability you face and your ability to raise money. Mark Kalish is co-owner and vice president of EnviroTech Coating Systems Inc. in Eau Claire, Wisconsin, a company that applies powdered paint through an electrostatic process to items ranging from motorcycles to musical instruments. Kalish has also…
  • 6 Signs You Need a Mobile Website Now

    17 Nov 2014 | 8:30 am
    The mobile world is here, having arrived in 2014. It has been marked by the fact that there are now more Americans using mobile devices than desktops. Plus, the majority of consumers research products and services on their mobile devices before making a purchase, whether that purchase is ultimately in store or online. A “mobile ready” website is now seen as a must-have, but the reality is that it’s not beneficial for every single website and business. Mobile readiness is a part of responsive design and it has several possibilities. To be ready for mobile, you can have a…
  • Tips For Shy PR Pros On Talking To People In Real Life

    14 Nov 2014 | 7:47 am
    The prevalence of social media in PR is a dream come true for introverts. They can type away with a level of separation from other people that’s not found in many other industries. There’s not even a real need to talk to people on the phone on a regular basis. Unfortunately for them, occasionally offline events do happen and are actually necessary to most campaigns. This means these shy introverts are forced to go out in the real world and interact with people. We all have different strengths, so I understand it’s difficult – but if you’re in this boat and want to be successful, you…
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    brandignity.com

  • Content Marketing Facts and Tricks for LinkedIn

    admin
    26 Nov 2014 | 6:07 am
    When you think about the website LinkedIn the words that might come to your mind would be: jobs, employment, recruiting, and networking. LinkedIn is truthfully all of that, but it’s more. It’s a content promotion platform, it’s a brand marketing platform, it ranks really well in Google, drives brand trust and it’s one of the largest websites online. With this in mind it’s true to say that businesses should have a strong and powerful presence on Google. The question is are they? Here’s some interesting stats to show why I’m crazy about this social platform: LinkedIn has…
  • Snapchat vs. Facebook – Who Will Win?

    admin
    25 Nov 2014 | 6:49 am
    Snapchat is one of those apps that really took people by surprise. Facebook once wanted them for 3 billion dollars but Snapchat owners turned them down without even batting an eye. What has happened since is nothing short of a Silicone Valley style cold war. Our friends at www.dpfoc.com/uk put together this stellar infographic showcasing some of the differences between the two. What is Snapchat? Snapchat vs. Facebook Infographic
  • 6 Experts Discuss how to Spend your First $200 on Facebook Advertising

    admin
    21 Nov 2014 | 7:02 am
    Most people want to market themselves on Facebook they are just not exactly sure how they should be doing it. Advertising budgets can go pretty quickly these days so how you spend it can be very important. 6 experts discuss how you should spend your first $200 in this interesting infographic from the folks at AgoraPulse. Experts include: Francisco Rosales from socialmouths.com Ravi Shukle from ravishukle.com Aaron Lee from postplanner.com Scott Ayres from postplanner.com Chelsea Hejny from shortstack.com Emeric Ernoult from AgoraPulse
  • 4 Social Media Predictions for 2015

    admin
    20 Nov 2014 | 5:34 am
    With the New Year just around the corner, you might have already started making an initial plan that outlines how you’ll spend your marketing pennies in 2015. Whatever you do, don’t assume that what you did in 2014 will be still relevant in 2015. Online marketing and social media are fast-paced when it comes to evolving. With 92% of marketers saying that their social media efforts generate more exposure for their business, you simply cannot afford to get it wrong! So if you are in it to win it, pay attention to the following 4 BIG social media predictions for 2015 and how to make them…
  • Tips for Creating a 2015 Advertising Strategy

    admin
    19 Nov 2014 | 7:49 am
    What’s the best way to create an ideal advertising strategy for 2015? By starting to think right now about how to implement a good online marketing plan for next year, you can reap the benefits of even greater success while staying one step ahead of the competition. Here are the best ways to incorporate your 2015 advertising strategy and enjoy unprecedented success in your business: Facebook Re-Marketing If you do any kind of marketing on social media and still aren’t tapping into Facebook advertising, you’re truly missing an excellent opportunity to increase your bottom line. Not only…
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    Your Logo Here

  • It’s That Time of Year – Get Your 2015 Promotional Calendars!

    Brendan Carr
    17 Nov 2014 | 8:58 am
    As one year winds down and a new year gears up, companies will spend lots of time, energy and money on thanking existing customers and wooing potential customers. This method of marketing aims to ensure customer loyalty in the New Year, but to also lay...(read more)
  • Give Thanks for Loyal Customers & New Business with Thanksgiving Promos!

    Brendan Carr
    3 Nov 2014 | 10:43 am
    Can you believe that Thanksgiving is almost upon us again? It’s such a wonderful holiday but it often gets lost in the race to Christmas/Holiday season. That’s a shame because in addition to giving us all a day to reflect on the things that really matter...(read more)
  • The Best Promotional Products for Election Day

    Brendan Carr
    15 Oct 2014 | 5:58 am
    Between TV spots and mailboxes full of literature, it’s hard to escape the fact that we’re at the height of another election season. Although televised ads and custom campaign literature are effective at introducing candidates and concepts to the public,...(read more)
  • “Must-Have” Halloween Handouts!

    Brendan Carr
    1 Oct 2014 | 5:02 am
    Halloween will soon be here! Do you have what it takes to scare up lots of new business? Have no fear. ADVANCE Custom Promotions is here! We carry a wealth of promotional treats that will leave a smile on customers’ faces. Our promotional Halloween items...(read more)
  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
 
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    Only Dead Fish

  • Google Firestarters Comes to New York

    Neil Perkin
    27 Nov 2014 | 10:09 am
    I'm really excited to announce that Google Firestarters is coming to America. We've been running Firestarters events for over three years in the UK, bringing planners, strategists and the inquisitive, restless and disruptive minds of advertising and media together to discuss and debate the most interesting and challenging issues facing our industry. Over that time they've built up some real momentum, and real community. So I'm delighted to be working with Ben Malbon at Google to bring the events to New York. Ben's team in New York are focused on deepening relationships between Google and…
  • Fraggl 2.0: A New Design, and a New Algorithm

    Neil Perkin
    25 Nov 2014 | 5:20 am
    A year ago we launched the first version of Fraggl to our Alpha testing group. Since then, working with the smart folk at AdaptiveLab, we have made a number of improvements to the service, run a couple of experiments, and our list of subscribers has grown well beyond our expectations. Over that time we've delivered millions of individual links to great content to our users, and our vision of combining different forms of curation (human, social, and algorithmic) still holds true and has worked brilliantly to surface the best content shared on Twitter.  But people's behaviour changes and…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    22 Nov 2014 | 7:11 am
    THE GAP by Ira Glass from Daniel Sax on Vimeo. This week our pioneers test group have been getting our newly revamped Fraggl 2.0 emails with changes made to the algorithm, design and formatting (more on that soon). We've had lots of positive feedback on it (thank you pioneer group) so with a few tweaks we'll be rolling out the brand new version this week. In the meantime, here are my favourite links, curated of-course, by Fraggl: I liked this poignant column from Lauren Laverne on digital immigrants and the ‘end of absence’  Ira Glass (above) on 'The Gap' is wonderfully…
  • The Thin Internet

    Neil Perkin
    21 Nov 2014 | 2:38 am
    A while back I wrote a post about distributed and destination thinking as a way of framing not just an approach to content but also a more ‘digitally-native’ way of looking at the world. Distributed thinking relates to content and interaction that lives out there, away from your domain, in the stream, so your job is about how you can best (in the words of The Guardian) ‘weave yourself in to the fabric of the web’. This may happen through spreadable content, people talking about what you’re doing, embeddable content and embedded services, or APIs and so on. This often involves a key…
  • Peter Thiel on Company Culture

    Neil Perkin
    19 Nov 2014 | 11:42 am
    "'Company culture' doesn’t exist apart from the company itself: no company has a culture; every company is a culture." In Zero to One, Thiel frequently talks about company culture in the context of people - which is of-course as it should be. He talks about how critical recruiting is for any organisation ('Recruiting is a core competency for any company. It should never be outsourced.'), and the importance of hiring people who are not only talented, but who also enjoy working together and share the vision of the business. If that vision is opaque, you're in trouble:  'You’ll attract the…
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    Johnson Direct » Blog

  • Badger Meter BEACON Product Launch Wins 2014 MarCom Gold Award

    Johnson Direct
    19 Nov 2014 | 8:30 am
    2014 MarCom Gold Award Winner: Badger Meter BEACON Product Launch How did this 3D mailer play a role in earning Badger Meter this prestigious award (not to mention many intrigued sales leads)? Take a look!   CONGRATULATIONS, BADGER METER! Badger Meter’s BEACON Advanced Metering Analytics Product Launch has won a 2014 MarCom Gold Award in the “149c. Product Launch $150)” category. The MarCom Awards honor excellence in marketing and communications. According to Badger Meter, a key marketing component for the product launch was the 3D (three dimensional) direct mail…
  • Eliminate Web Design Disputes with Wireframes

    Denise Hearden
    27 Oct 2014 | 10:32 am
    When you begin a website design and development project, it’s very tempting to begin with design concepts. Everyone loves to be involved in the look and feel of a brand new website. But beware…hitting fast forward to the design stage creates a lot of risk for your brand, your business and marketing plans and organization as a whole. It doesn’t take into consideration the invaluable research and strategy that’s required to create a powerful user experience and the bottom line results to which your website should be a significant contributor. So where SHOULD you begin?
  • Johnson Direct Moves Milwaukee-area Office

    Johnson Direct
    8 Oct 2014 | 7:56 am
    The JD headquarters is moving! Autumn colors and cool temps aren’t the only big changes October is bringing – Johnson Direct is relocating to our new company headquarters at 250 Bishops Way, Suite 203, Brookfield, WI 53005 at the end of the month. If you’ve sent us any correspondence in the past, you’ll notice that the only change to this address is the street name. Coincidentally, our building number, suite number and ZIP code remain exactly the same!   We’re excited to take over this new space that will foster many hours of strategic planning and creative…
  • Do White Papers Still Matter?

    Johnson Direct
    25 Sep 2014 | 12:17 pm
    Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White Papers Still Matter: Their Role in Effective Content Marketing is a good read – it’s got a lot of great information about why white papers are a great content marketing tactic. One take-away is this: The point of view you isolate for the pillar, or central idea of your white paper will differentiate your company in the eyes of your readers. Your readers must see value…
  • Welcome Emails Work – Period

    Erik Rahm
    17 Sep 2014 | 9:01 am
    You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty. There are more than a dozen instances when a B2B or B2C welcome email is more than appropriate, including: New member New enrollment Joins club or program…
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    The Email Marketing Chronicles

  • The Rise and Rise of Niche Email Marketing Products

    Scott Hardigree
    18 Nov 2014 | 8:33 am
    As email grows in complexity and effectiveness, so do the technologies and services that power it. But the email service providers (ESPs) and even the in-house solutions can’t be expected to provide for every need an email marketer might have. Yet the need exists, and in a game that’s sometimes measured in half a percentage point, every little detail counts. Enter niche email marketing solutions. Nimble and savvy businesses are popping up to fill the voids others can’t, by providing hyper-focused solutions that help companies improve on even the finest points of their email marketing…
  • All Hallows’ Email

    Scott Hardigree
    27 Oct 2014 | 6:28 am
    As an email marketer, it’s easy to be narcissistic, sending out self-serving emails rather than subscriber-centric ones. But as it’s Halloween this week, I think it’s a good time to ask yourself if your emails are a trick or a treat. Because, like the kids showing up expectantly at your door, everyone would rather get the treat. Emails that trick Your emails are a trick if they are—as mentioned above—self-serving, all about what you want to sell and not about what your subscribers or customers might need/want to buy. They’re a trick if they show up too often. They’re also a…
  • What’s Tripping Up Our Efforts to Make Email More Personal?

    Scott Hardigree
    14 Oct 2014 | 10:20 am
    Remember when email personalization meant all you had to do was include the subscriber’s name in the subject line? It was the best of times; it was the worst of times. Now that tactic fails to impress the savvy (or cynical) even through it’s still effective. Today, personalization can mean sending emails based on opens or clicks, website behavior like browsing or buying, emails triggered by abandoned shopping carts, and far, far more sophisticated tactics. Being able to compile all of that data into one single view of each customer and deliver laser-targeted relevant messages as…
  • The Dark Side of Willy Nilly List Building

    Scott Hardigree
    6 Oct 2014 | 8:14 am
    A purchase does not imply consent for ongoing email marketing communications. Nor does an event registration. So why do so many organizations insist on adding names to their in-house email lists based on a consent that any transaction automatically implies, rather than ask for explicit, permission? I’m from the “just act like a decent human being” school of thought. That means I think companies should act like real people and only email those folks they know that actually want to hear from them. They ought to let thoughtfulness drive the bus, not shrewdness or email…
  • The ROI of Email is Immeasurable

    Scott Hardigree
    25 Sep 2014 | 7:54 am
    I just had a prospective client reply to a newsletter we sent them in 2010. That’s four years ago, folks. And I bet you have some old emails in your inbox waiting for your attention too, emails you haven’t deleted because you plan to get to them—someday. The oldest email in my inbox right now is three years old. I purge emails on a regular basis, yet I haven’t moved that one to the trash yet. Obviously, I still have every intention of opening it and dealing with it, just not any time soon. Ditto for promotional emails and newsletters: Just because I don’t open and read them right…
 
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?

    Scott Hardigree
    19 Nov 2014 | 7:38 am
    I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential increase in cost to make the simplicity possible. But I remembered this incident as I was reading a DMA report on complexity in cross channel marketing, and I realized how this could apply to email marketing tools as well. Marketers want more capabilities but not necessarily more complexities, but are we getting there? Are we building the platforms that can do it all without requiring…
  • Email Deliverability Doesn’t Change…Processes Must

    Scott Hardigree
    19 Nov 2014 | 7:37 am
    What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn’t tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about a sudden and drastic drop in deliverability. I remember looking at the numbers the last time this study came out, and they weren’t that different from these. Even Brazil’s embarrassingly dismal numbers are similar to what they already had been. What is interesting to me is that not much has changed despite an increase…
  • Social Logins Suck

    Scott Hardigree
    6 Oct 2014 | 8:57 am
    OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I only have to remember my Twitter login, and then I can use that login on any number of other sites, haven’t I just made my life easier? Yes…but if you’re the marketer, no. Social logins make life easier for the consumer, but they only pretend to make life easier for the marketer. Here’s why: 1. You don’t own the data: If you allow users to log in…
  • Why Is Bad Email so Easy to Do?

    Scott Hardigree
    25 Sep 2014 | 8:26 am
    After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy to do. Really, getting email out the door isn’t hard at all. Get set up with your ESP, load a list of email addresses, dump some content into a template, and send. Voila! Would other marketing channels be handled so carelessly? A TV ad? A direct mail campaign? A billboard even? I doubt it. But then, those channels are costlier to pull off, and so get more attention—much more…
  • B2B VS. B2C: Not as Different as It Used to Be

    Scott Hardigree
    20 Aug 2014 | 7:18 am
    Typing that title has me wondering if I’ve started writing a song or a blog post, and I guess either would come from the same place: ruminating on change. A few years ago, the differences between B2B and B2C email marketing were clear-cut. The B2C email marketer was typically after the transaction, looking to convert a customer on the spot. That led to batch-and-blast emails, and lots of them, with lots of spam complaints and unsubscribes to go along with that approach. The B2B email marketer, on the other hand, was typically focused on nurturing a lead along slowly based on business…
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    SMS Marketing Blog » SMS Marketing Blog

  • MailChimp Text to Join – Free Sign Up

    Derek Johnson
    20 Nov 2014 | 12:05 am
      Have you ever wanted to have your customer text to join your MailChimp email lists? If so, we’ve got some pretty exciting news, as we just announced a new integration here at Tatango with MailChimp, allowing you to use text to join to grow your MailChimp email list. The best part, it’s free to use! To start using MailChimp text to join for free, click here. What is text to join, it’s actually pretty simple! With MailChimp text to join, your customers are able to text message you their email address, and with Tatango’s new integration with MailChimp, each email…
  • SMS Marketing Acquisitions – Waterfall Acquires Archer Mobile

    Derek Johnson
    18 Nov 2014 | 5:00 am
      It was recently announced that Waterfall has acquired Archer Mobile, or more specifically the mobile marketing services division of Archer USA Inc. Waterfall is the fourth SMS provider to acquire another SMS provider in the last two years, making it very apparent that there’s a consolidation effort happening in the SMS marketing space as of lately.It’s interesting to note that Archer Mobile was originally iLoop Mobile, until a name change in 2012, after the merger of iLoop into a subsidiary of Lenco Mobile in 2011,  for approximately $42 million in cash and securities.
  • Text Message Marketing – What’s The Right Amount of Text Messages?

    Derek Johnson
    13 Nov 2014 | 5:00 am
    One of the most common text message marketing questions we get at Tatango is how many text messages should I be sending my customers? While we’ve always assumed at Tatango that 1-2 text messages per week is the optimal amount of text messages to send customers, we now can back up this assumption with some consumer insight data from BlueHornet’s 2014 Consumer Views of Email Marketing Report. For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior and sentiments about not only email marketing, but text…
  • Schlotzsky’s Launches Restaurant SMS Loyalty Program

    Derek Johnson
    31 Dec 1969 | 4:00 pm
    Have you ever heard of Schlotzskys? They’re a privately held franchise chain of restaurants, specializing in sandwiches, with more than 350 franchised and company-owned locations worldwide. Besides being known for awesome sandwiches, they’re now known for having their very own restaurant SMS loyalty program! As you can see below, Schlotzsky’s is advertising this new SMS loyalty program inside their restaurants, instructing customers to text LOTZ to 21333 for special restaurant offers, discounts and news. When customers text LOTZ to 21333, they’ll receive the following…
  • 8% of Cabela’s SMS Opt-Ins Occur Online

    Derek Johnson
    31 Dec 1969 | 4:00 pm
    In June of 2014, Cabela’s did something interesting with their text message marketing campaign. By using different SMS keywords to advertise their text messaging campaign in-store and online, the retailer was able to determine how many customers were opting in after seeing the text messaging campaign advertised in-store, compared to online. What were the results? 92% of customers that opted-in to Cabela’s text message marketing campaign were attributed to the retailers in-store advertising efforts, where 8% of text message opt-ins were attributed to the retailers online…
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    Big Brand System

  • The 5 Essential Keys to a Tantalizing ‘About’ Page

    Henneke
    19 Nov 2014 | 3:00 am
      It’s an easy mistake. Once you know it, you’ll see it happening on most websites. Let me ask you: What’s the purpose of your about page? That’s obvious, isn’t it? It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it. Right? Not quite. That shouldn’t be the main focus. The about page on your website is a “sales” page, encouraging readers to get in touch or join your newsletter. And like every sales page, your about page should focus on your readers, engaging and inspiring them.
 
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    Internet & Video Marketing Solutions for Business

  • How to Convert More Prospects Into Customers

    Julie Weishaar
    5 Nov 2014 | 8:50 pm
    If You Are a Business Owner, Your Number One Concern is Customers You have most likely been inundated with a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, “How do I convert prospects into customers?” There are […]
  • Use Video As An Advertising Tool

    Julie Weishaar
    3 Nov 2014 | 7:24 pm
    It’s All About Arousing Curiosity When you go to Internet websites that activate pop-up screens in your browser, what you usually see are text and picture combinations that you usually ignore and close immediately because they are annoying and boring. However, you do pause and look at the pop-up screen if it contains some animated […]
  • Take Your Website Traffic to The Next Level

    Julie Weishaar
    29 Oct 2014 | 7:50 pm
    Traffic to Your Blog or Website is Essential Traffic alone is not enough. Your traffic needs to be the RIGHT target market. In other words, people visiting your website should be potential customers of your products and/or services. If you want to take your website or blog traffic to the next level, perhaps even viral, […]
  • First Impressions Matter

    Julie Weishaar
    14 Oct 2014 | 4:20 pm
    Your Video Thumbnail Is Your Video’s First Impression By now you should already know that video is the wave of the future! Video Delivers Powerful Results Video Gets more traffic to your website Video Keeps your consumers engaged Video Keeps visitors longer on your website People would rather watch than read Search engines love video […]
  • Mirror Mirror On The Wall, What’s The Best Visual Content of All?

    Julie Weishaar
    25 Sep 2014 | 7:47 pm
    Eye-Catching Attention Grabbing Graphics or Images Are The Best Visual Content! People prefer to see than read.  Images and videos are the foundation for the New Internet Language and marketers need to accept this fact by giving their viewers what they want.  Remember, peoples’ attention spans are very short and it is imperative that you […]
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    The Direct Marketing Voice

  • Have a Wonderful Thanksgiving!

    QuantumDigital
    27 Nov 2014 | 5:00 am
    The post Have a Wonderful Thanksgiving! appeared first on The Direct Marketing Voice.
  • 3 Reasons to Send Postcards for Business in December

    QuantumDigital
    26 Nov 2014 | 10:36 am
    December is rapidly approaching. While the final month of the year can be a weak one for B2B companies, it’s typically the best month of all for retailers, local businesses and more. From Christmas shopping catalogs to products and services that help people meet their New Year’s resolutions, we’ve put together a list of three reasons to send out direct mail postcards promoting your business in December.   Make the most of the holiday season buying mood December is the biggest month of the year for retailers, driven largely by the rush for Christmas gifts. From big-box retailers to…
  • Quick Tip Tuesday: November 25 – Offer Expires December 5

    QuantumDigital
    25 Nov 2014 | 5:00 am
    Did the title of this blog post catch your attention? Good! Now you’re ready to learn why by reading this week’s quick tip. If on your direct mail postcards you are offering free Comparative Market Analysis (CMA) or other real estate market reports, consider including a limited time offer or expiration period. For example: “This free CMA report offer expires on December 5th”. Limited time offers that use actual dates to motivate action work better than “This offer expires in 10 days”.   The post Quick Tip Tuesday: November 25 – Offer Expires…
  • QuantumDigital Releases Enhancements for TriggerMarketing®

    QuantumDigital
    21 Nov 2014 | 5:00 am
    Realtor friends of QuantumDigital know we’re always looking for ways to make marketing properties and generating new listing leads easier for you. That’s why we recently added new postcard designs and a new list selection feature to our popular TriggerMarketing® platform. Watch this video to learn more about TriggerMarketing and the new feature. Click here to view the embedded video. Do you use TriggerMarketing? We’d love to hear about your experience in the comments below! The post QuantumDigital Releases Enhancements for TriggerMarketing® appeared first on The Direct…
  • Quick Tip Tuesday: November 18 – Excuses to Stay in Touch Using Postcards

    QuantumDigital
    18 Nov 2014 | 5:00 am
    With the holiday season and New Year quickly approaching, many realtors and small business owners are using this time to plan for success in 2015. This is a great time to map out your direct mail postcard calendar to stay in touch with your farming list and sphere of influence. Watch this video for some ideas to stay in touch throughout the year using postcards that go beyond the typical birthday wishes. Click here to view the embedded video. Need some more ideas? Check out these excuses to mail. The post Quick Tip Tuesday: November 18 – Excuses to Stay in Touch Using Postcards appeared…
 
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    The Blog of Matthew Loop

  • Are You Selling Yourself Short WITHOUT Even Knowing it?

    Matthew Loop
    22 Nov 2014 | 6:26 am
    This is one of the BIGGEST reasons why most people never get what they truly want in life or business. Don’t fall into this trap or it will keep you running on a hamster-wheel going nowhere. Take a couple minutes right now, get rid of  all distractions, and listen to this important message. We filmed this video in Paris, overlooking the beautiful Arc de Triomphe.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: You are GREATER Than Your Life Circumstances Selling Products Online? Watch This FIRST…
  • You are GREATER Than Your Life Circumstances

    Matthew Loop
    21 Nov 2014 | 2:55 pm
    In this inspiring video, I share a powerful message that’s applicable to your business and personal life. Without this critical mindset shift, you’ll never realize the success and prosperity you seek. Filmed at the magnificent Windsor Castle in the United Kingdom.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: The 5 Pillars of a Successful Internet Business Is Philanthropy Part of Your Social Media Strategy? The Social Media Revenue Summit (highlight reel) Before You Work Another 12 Hour…
  • How to Contact Google Local Business Support

    Matthew Loop
    29 Oct 2014 | 9:21 am
    In this video, you’ll find-out the fastest way to contact Google local business support so you can actually get a representative on the phone. That was easier said that done until recently. Just in case you didn’t know, Google My Business is the new name for those maps listings, too. So, why might you want to get Google on the phone? - Maybe you have a client review that’s been filtered and you want to know why - Maybe you updated your address awhile ago and it’s still not taking effect. - Maybe you have your Google+ page and YouTube account merged with the wrong local…
  • New Chiropractic Marketing Strategy Ranks You #1 on Google

    Matthew Loop
    3 Oct 2014 | 5:59 pm
    This newer chiropractic marketing strategy is AWESOME and I’m happy to be sharing it with you! It’s a super easy way to rank #1 on Google this year. The method is very powerful, “out-of-the-box” and hardly any chiropractors are using it. Everyone knows that better rankings online equals more new patients through the doors. However, a big problem is that it’s becoming harder and harder to stand-out in the noisy social world now that the gatekeepers are back. This secret “loophole” you’re going to discover has worked time and time again for…
  • Social Media Business Consultant Shares Inspiring Message

    Matthew Loop
    19 Sep 2014 | 8:17 am
    There’s so much opportunity this year for those business owners who are willing to prepare well, work hard, and persevere. Keep grinding and moving forward. Your time is coming, my friend. This video was filmed at Half Moon Bay in the Caribbean islands of Turks and Caicos.     Did you like this post? If so, click the Facebook “like” button below to share it with your friends! Related Blog Posts: It Ain’t About How Hard You Hit The 5 MOST Powerful Facebook Advertising Tips The Life Success Secret NO ONE Talks About Before You Work Another 12 Hour Day, WATCH THIS 
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    DaveChaffey.com

  • Managing customer journeys (Free research report)

    Dave Chaffey
    13 Nov 2014 | 2:57 am
    Research report – Approaches to managing online and multichannel experiences – free research report in conjunction with Ecommerce Expo available free to Smart Insights members
  • The history of content marketing

    Dave Chaffey
    19 Oct 2014 | 7:29 am
    A video of some nice examples of Content Marketing ‘through the ages’ – thought useful to introduce Content Marketing to students. (Source: https://www.youtube.com/)
  • Market development options

    Dave Chaffey
    23 Jun 2014 | 12:34 am
    Innovation Horizons are a useful way of encouraging forward-thinking outside of the box of of market penetration in existing markets using existing technologies. The concept was developed in Innovation Tournaments by Christian Terwiesch and Karl Ulrich explain these three horizons. They’re described well here by Sheldon Laube on the PwC Innovation blog.
  • Definition of the collaborative economy (infographic)

    Dave Chaffey
    20 May 2014 | 9:38 am
    Mapping the collaborative economy
  • Number of Internet users to pass 3 billion

    Dave Chaffey
    8 May 2014 | 6:28 am
    New figures by the ITU today predict that, by end 2014, there will be almost 3 billion Internet users, two-thirds of them coming from the developing world, and that the number of mobile-broadband subscriptions will reach 2.3 billion globally. Fifty-five per cent of these subscriptions are expected to be in the developing world. Mobile-cellular subscriptions will reach almost 7 billion by end 2014, and 3.6 billion of these will be in the Asia-Pacific region. The increase is mostly due to growth in the developing world where mobile-cellular subscriptions will account for 78 per cent of the…
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    Business 2 Community

  • Thanksgiving Day Turkeybowl Football Is A Game For The Ages. Now With Rules.

    Andrew Lopata
    27 Nov 2014 | 6:39 pm
    Somewhere in a yard or open field today stand a young boy in his beloved Steelers jersey alongside an out-of town female relative also professing her devotion to the Cowboys jersey she wears herself.  At this moment there is no longer a familiar relationsip and when the adults get finished with pre-game embibing on Aunt Betty’s homemade plum wine or other sacraments essential to setting the proper tone, two teams will stand toe to toe do dermine once and for all, who runs this family. Or until Mom calls lunch, then the game is suspended. The Annual Turkeybowl game is as much a part of…
  • Black Friday: Expectation vs. Reality

    Erica Abbott
    27 Nov 2014 | 5:46 pm
    1. Expectation goodreads.com   Reality fanpop.com 2. Expectation thegloss.com Reality sheknows.com 3. Expectation tumblr.com The shopping only happens on Friday. Reality mic.com You’re just trying to finish up your Thanksgiving dinner to “beat the crowds.” 4. Expectation alysalovely.com   Reality moviepilot.com/ 5. Expectation helloterrilowe.com That’s a nice new piece of technology ya got there! Right? Reality runningahackerspace.tumblr.com Wrong. 6. Expectation evoke.ie Reality eonline.com Online shopping on Cyber Monday! 7. Expectation…
  • Derrick Rose Pronounces Himself ‘Feeling Good’

    Glenn Minnis
    27 Nov 2014 | 4:24 pm
     Derrick Rose is adamant he feels he will soon be able to return to the Chicago Bulls lineup on a more consistent and permanent basis. After playing just 10 minutes against Denver on Tuesday because of tightness in his left hamstring, Rose returned to practice for the Bulls on Thursday and is hopeful he will be able to play against Boston on Friday. And in his mind, that could be just the start. “I’m feeling good,” said Rose, who has sat for eight of the Bulls first 15 games. “I’m taking it one day at a time, getting the most out of all my treatments every day.
  • 3 Items Everyone Wants for Black Friday 2014: Samsung, Apple, and… Free Products

    Julie Hong
    27 Nov 2014 | 4:05 pm
    Photo Credits: Tom Pennington/Getty Images Black Friday is tomorrow and now is the time to sniff out the best deals to prepare for this day of shopping madness. With the help of the Talkwalker social media analytics tool, I’ve put together the most popular Black Friday deal mentions in a ranking, and out of 1.3 million publications on the web, the top 3 most used words are Samsung, Apple… and ‘Free’. Freebies, a new trend in marketing for Black Friday 2014? I dug deeper into the 413,500 results claiming to have ‘free’ stuff for this occasion. This is what I conclude: A large…
  • Selling Strategy: How To Become A Trusted Advisor To The C-Suite

    Trent Dyrsmid
    27 Nov 2014 | 4:00 pm
    The key to understanding how to sell into the C-suite doesn’t come from understanding how to sell to c-level executives, as much as it does from understanding how they buy. C-level executives don’t care about the features, advantages, and benefits of your product. Instead, they care about how much of an impact your product or service will have on helping them to solve their biggest problems. Think Like A C-Level Executive To understand what is important to the C-suite, you need to think like them. For example, below is a small sample of some of the top problems that many of today’s top…
 
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    @Spirocks

  • Tech Tip: Disconnect iMessage

    Spiro Pappadopoulos
    10 Nov 2014 | 7:49 am
    If you are like me, and you got tired of paying more to have a phone whose screen breaks, battery dies, and is trailing in the new technologies and sharing capabilities… you may have left or are thinking about leaving the iPhone world. Shudder not, though we are attached to our phone of choice, we […]
  • Embracing Change to Improve Your Restaurant’s Business

    Spiro Pappadopoulos
    29 Oct 2014 | 10:49 am
    You don’t read about marketing to gain insight on maintaining your status quo, you read to learn how to improve your restaurant’s business. All of us seek out ideas, strategies, and technologies that can affect change on the success of our business. That success could be the bottom line, the well being of our employees, […]
  • I Got Sauced

    Spiro Pappadopoulos
    21 Oct 2014 | 10:01 pm
    It started out all in good fun. I wanted to open a place that made a really really good burger, crispy wings tossed in original homemade sauces, some hand cut french fries that you think about later in the week, and a small curated selection of craft beer cans. A fun, vivid, graphic vibe; bright […]
  • The Social Feed and Employees

    Spiro Pappadopoulos
    20 Oct 2014 | 2:54 pm
      How does your social feed embrace your employees? Does it at all? These are the questions you should ask yourself. Are you tagging employees in pictures of the product of their labors, are you recognizing the fact that many hands are involved in creating what your business accomplishes? Do you thank, mention, and acknowledge […]
  • Learning Teaching Motivating

    Spiro Pappadopoulos
    30 Sep 2014 | 4:34 pm
    “I think the big mistake in schools is trying to teach children anything, and by using fear as the basic motivation. Fear of getting failing grades, fear of not staying with your class, etc. Interest can produce learning on a scale compared to fear as a nuclear explosion to a firecracker.” Stanley Kubrick I am […]
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    The Point

  • Report: Trade Shows Generate Highest Quantity & Quality of Leads

    Howard Sewell
    14 Nov 2014 | 4:32 am
    Marketing software research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report, a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. (You can access the complete report on the Software Advice blog – no registration required.) As with any research report, however, it’s wise to look at the data, and the conclusions drawn from that information, with a critical eye. In this…
  • Email Campaign or Essay Question? You Decide.

    Howard Sewell
    10 Nov 2014 | 5:16 pm
    The email campaign below from Integra, a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be. Let me count the ways in which this campaign went off the rails: 1. The header is one image, which means the majority of email readers (who turn images off by default) won’t even see the large Integra logo, the smiling man,…
  • What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

    Howard Sewell
    29 Oct 2014 | 10:08 am
    Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines, a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting…
  • Research Report: Lead Gen Not as Easy as Marketers Think

    Howard Sewell
    20 Oct 2014 | 12:12 pm
    I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Highlighted by the launch of Salesforce’s own analytics cloud, the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns. Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target…
  • Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

    Howard Sewell
    7 Oct 2014 | 9:19 am
    It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries, a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees,…
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    Joey Sargent

  • When Company Culture Counts

    Joellyn 'Joey' Sargent
    20 Nov 2014 | 7:55 am
    I was talking with a CEO group the other day about strategies for maintaining business momentum when the inevitable revenue plateau is looming. As we talked, many were surprised to realize organizational culture was an essential differentiator between organizations that weather the storm well and those that sink in the face of adversity. Why Does Culture Count? When business is “off” many CEOs start to think about where to cut. Their attitude shifts from “lets thrive” to ” how can we survive” and fear begins…
  • The ROI of Everything

    Joellyn 'Joey' Sargent
    13 Nov 2014 | 7:55 am
    Frequently clients ask me to help them develop ROI models and marketing metrics that serve as a foundation for effective decision-making. I’m glad they do, because understanding value returned from marketing investments is essential to a successful marketing effort, and it’s not as easy as it seems. A sound approach to measuring marketing ROI sits at heart of an agile marketing strategy. There’s no way to make the right choices about where to invest and where to cut back if you don’t know how various activities contribute to your overall results. Maybe you can measure…
  • The Revenue Growth Environment, part 2

    Joellyn 'Joey' Sargent
    6 Nov 2014 | 7:55 am
    This is Part 2 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I share those tips here, starting with a look at three major environmental factors that affect growth in every business: Technology, Attitudes and Demographics. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. In Part 1, we discussed Technology and why understanding the prevailing Attitudes in your market is essential. To find the connection points where your…
  • The Revenue Growth Environment, part 1

    Joellyn 'Joey' Sargent
    30 Oct 2014 | 7:55 am
    This is Part 1 of 2 In my Revenue Rehab teleseminar series, I talk about drivers of revenue growth and how to apply them for maximum advantage. I thought I’d share some of those tips here, starting with a look at three major environmental factors that affect revenue growth in nearly every business: Technology, Attitudes and Demographics. We’ll explore these three issues and what they mean for you in this 2-part post. In future posts, I’ll cover ways to increase and manage business momentum, as well as how to create SMART growth. What’s the Weather Like?
  • Follow the Pain

    Joellyn 'Joey' Sargent
    24 Oct 2014 | 9:38 am
    Find the Pain, Find the Problem Sales people are often coached to look for a customer’s pain point and address it to win the sale. This is good advice in some circumstances, and following the pain can also help diagnose bigger business issues. If growth is slow, ROI is declining and morale is lagging, the problem might not be your company’s pain points, but how you respond to them. Being reactive is not strategic Imagine for a moment that you burned your finger, like I did the other day while curling my hair. That one little spot by my right knuckle was a killer. It captured…
 
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    The Brolik Blog

  • Responsive Web Design Menu Examples with CSS and JQuery Tips

    Alex Caldwell
    24 Nov 2014 | 11:08 am
    Responsive web design has become standard practice on the Internet. If your website isn’t responsive, you’re alienating an estimated 60% of web users. One of the biggest hurdles with responsive web design is crafting navigation systems that function just as well on small screens as they do on larger screens. In this article we’ll look at two approaches to creating a mobile version of a menu featuring the slide down and the slide in. I’ll break down the actual HTML, CSS, and jQuery that make these menus work. The two examples both use the hamburger icon menu style which has emerged as…
  • Managing Client Expectations: For Designers

    Hannah Volz
    19 Nov 2014 | 11:45 am
    Ah, managing client expectations. Depending on the parties involved, it’s often a designer’s least favorite aspect of the job. Can’t we just sit at our desks making things pretty? No, no we can’t! A lot of designers are under the misconception that it is our job to make our clients happy. Other slightly misguided designers believe it is our job to meet the project goals. To be fair, they’re both somewhat right. But they’re also both somewhat wrong. Let me be clear, because I’m probably starting to sound like a very unreliable source for advice on client-designer relationships.
  • From College Life to Digital Marketing Agency

    Brolik
    6 Nov 2014 | 1:35 pm
    Rebecca Fuger I graduated from American University in 2013 with a degree in public communication and marketing. After graduation, I accepted an internship at a marketing firm in the Washington DC area as a part time SEO intern and part time traditional communications. My favorite tasks during the internship were working with the digital marketing team in SEO, and I started to move away from more traditional PR. I’m originally from New Jersey and knew that I wanted to move closer to home once I completed my internship in DC. After searching for a digital position in Philadelphia, I found…
  • Sales Techniques: Closing Sales With The First Conversation

    Jason Brewer
    9 Oct 2014 | 7:15 am
    The first sales conversation can make or break a deal. If the first conversation goes well, I mean really well, you get this instinctive feeling that the person wants what you’re selling. The prospect may even hint that they are excited to start the journey together. Know the feeling? We’re all searching for that perfect customer that values what we do, appreciates our approach, trusts us on instinct, and is ready to move. It’s amazing when it happens, but it’s not the norm. There’s no sure-fire way to engineer this flawless first call phenomena, but there are ways to guide the…
  • The Power of Doodling

    Jessica Warhus
    12 Sep 2014 | 8:40 am
    In the business world it can be hard to retain all of the information you hear. You’ve been there – sitting in a long meeting, on the verge of zoning out. So, you grab the closest pen and begin to mindlessly doodle letters or shapes. Anything to keep you busy. Commonly viewed as a symptom of boredom or inattention, it’s no surprise that doodling is met with disapproval. But people wrongly assume that someone’s brain is inactive when they’re doodling. In reality, the brain is designed to constantly process information. So when it lacks sufficient stimulation, it goes on the hunt for…
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    Making Every Word Count

  • Build vs. Buy: What is the Best Path to Grow Your Business?

    Gordon Benzie
    18 Nov 2014 | 9:03 am
    As a business owner (or an aspiring one), an important consideration is the quest for future growth. From a strategic perspective, there are really only two choices: grow organically or by acquisition. By “organic,” I simply mean to grow by closing more deals, through efforts such as expanding your sales force or introducing a new product line. When writing a business plan, it is important to consider each of these growth strategies – whether you are starting a new business, or expanding an existing one. This decision is actually quite important, with big repercussions as to what your…
  • When the Price of Free is Too Much – The U2 Album Giveaway

    Gordon Benzie
    22 Oct 2014 | 9:18 am
    The band U2 and Apple partnered this month to do a remarkable promotion and awareness activity. Every iTunes user received a copy of U2’s latest album, Songs of Innocence. When I heard about this offer, I couldn’t believe it. I saw a television advertisement showing the band playing a song from the album. Then, at the end of the ad, it was explained that the album would be available for free to iTunes subscribers. I am a big U2 fan, so was thrilled at this act of generosity. And, as a marketer, I couldn’t help but think about what the terms of the agreement might have been. Clearly,…
  • 5 Reasons to Choose a Niche When Starting a New Business

    Gordon Benzie
    23 Sep 2014 | 11:10 am
    The Wall Street Journal recently published an interesting article on Artificial Intelligence (AI), written by Christopher Mims (see article). The article describes two new businesses that are making great strides in how AI can be used to help make our lives easier. What struck me as most interesting, however, was the incredibly narrow focus these businesses have with regards to what they hope to accomplish, and the value proposition they offer. As Mims points out, this is actually a very smart approach – one that is in complete alignment with my own perspective. If you seek to launch a new…
  • While Content May Be King, Conversation is Queen of Market Awareness

    Gordon Benzie
    27 Aug 2014 | 8:44 am
    Numerous articles have been written on the importance of what we marketers refer to as “content” in order to drive market awareness, lead generation and other sales support activities. Simply stated, you need something to say to gain the attention of your prospects and customers. Google, Bing and the other search engines reinforce this concept – you simply can’t achieve good search engine placements without quality, relevant content that is frequently updated on a regular basis. As has been mentioned in this blog and other publications, a blog is a great place to showcase your…
  • Promoting your Blog with Social Media

    Gordon Benzie
    30 Jul 2014 | 2:05 pm
    I recently wrote a blog post on the importance of building a blog as part of your public relations program (see article here). As I explained, in today’s digital world, a blog is a critical part of your online profile – as a source of new insights, thought leadership and brand positioning necessary to keep your opinions and perspectives top-of-mind. Once you have come to the conclusion to invest the time and resources to have a blog, the next step is that of promotion. If you build it, no one will find it unless you provide digital “bread crumbs” to lead the way. Search Engine…
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    MLM Success Blog

  • Be Your Biggest Fan

    Randy Gage
    6 Nov 2014 | 10:58 am
    Let’s be real: The Network Marketing business isn’t easy. It’s actually pretty simple, but it’s not easy. We don’t have a boss that gives us a raise and often don’t even have a sponsor who will give us praise. We have to summon the courage to pick up the phone and call prospects. We have to get into the car and drive to homes of people we don’t know. We have to take long plane rides to work with long distance lines. And maybe worst of all, we have to face our fears… Fear of rejection, fear of failure, even fear of success. But we do it. Every week. We look for support where we…
  • How to Kill Fear

    Randy Gage
    9 May 2014 | 9:30 am
    This is the final post in our series about overcoming fear.  If you haven’t read the first three articles, they are on overcoming fear of success, fear of failure, and fear of rejection.  Now let’s conclude with three very important points I want to share with you about fear in general.  1)   There is no such thing as a fearless leader. You’ve probably sat in the back row or nosebleed section of a convention or other major event at some point and compared yourself unfavorably with the speakers on the stage.  They could be wearing a suit that cost more than your automobile, and…
  • Facing Down Fear of Rejection

    Randy Gage
    2 May 2014 | 8:18 am
    You’re afraid to call.  You’re afraid to bring it up in person.  You’re afraid to approach those really powerful prospects on your candidate list.  Why? Because they might reject you.  BOOM! So what? I mean really.  So what?  Here’s the most fascinating thing about rejection in network marketing:  If you’re not getting some rejection, you’re not really doing your job. Here’s why:  Our business is perfect for everybody.  But everybody is not perfect for our business.  Not everyone is willing to do the work, or willing to give up watching five hours of television…
  • Facing Down Fear of Failure

    Randy Gage
    5 Apr 2014 | 8:55 am
    Okay you’re scared.  You’re afraid you’ll fail in your network marketing business.  But just how rational is that?  Would you believe me if I told you that the odds are dramatically stacked in your favor?   They actually are… Think about it this way:  There are successful people in your company, right?  Some of them are wildly successful.  Here’s what that tells you: The products have demand.  The comp plan rewards distributors.  The marketing tools work.  In other words, the whole process has already been tested and proven.  It works. So what is the only variable?
  • Facing Down Fear of Success

    Randy Gage
    27 Mar 2014 | 10:40 am
    So what scares you the most? Fear of being rejected? Fear of failure? For most people in the world today, the answer is quite shocking. Because the true answer is fear of success. Really. Now they don’t know that though. In fact, they’d deny it vehemently. That’s because they are the victim of subconscious programming they’re infected with – that they’re completely unaware is there. One of my earlier books, Why You’re DUMB, SICK & BROKE and How to Get SMART, HEALTHY & RICH! deals exclusively with this issue of mind viruses, and how you get infected by them. The good news…
 
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    Eric's Tips

  • Happy Thanksgiving 2014

    Eric
    26 Nov 2014 | 9:48 pm
    Happy Thanksgiving! I know that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders. First, I want everyone reading this to know that I’m thankful for YOU. Without you, Eric’s Tips would not exist. Here’s a free gift as a token of my appreciation. It’s a 111 page […]
  • DynamicVSL (Interactive Video Sales Letter Tool) Reviewed

    Eric
    23 Sep 2014 | 8:41 pm
    It’s been a long time since I’ve posted any product reviews, and part of the reason for that is I haven’t been inspired by many products lately. I’ve seen some good ones, but nothing that struck me as being a “game changer”. Today I’ve got a game changer for you It’s called DynamicVSL, and was […]
  • Case Study: $9200 in 5 Minutes with Facebook and Instagram

    Eric
    5 Sep 2014 | 11:59 am
    Today I’d like to show you a social media strategy that is working well right now. First a little background about the niche that I’m using as an example… As you may know, my wife and I have six children. Because of this, I’ve been privy to an interesting niche market known as “baby wearing”. […]
  • What I’ve Been Up To Lately

    Eric
    27 Jun 2014 | 4:25 pm
    Hey! I was just thinking about this Eric’s Tips site, and realized it’s been more than a couple months since I posted anything. I also haven’t sent out a lot of emails lately, and haven’t published much this year. With that in mind I want to offer a brief explanation and quasi-apology. I say quasi, […]
  • Louisiana Mural Finished

    Eric
    17 Apr 2014 | 9:05 am
    Just a quick update to let you all know that we completed the mural that we started last year. In case you missed it, here are the first two updates: July 2013 and November 2013. Eric’s Tips subscribers helped to fund this project, and I said I would post pictures of the completed mural when […]
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    IndieBizChicks.com

  • Download The December Marketing Plan … For FREE!

    Crissy Herron
    26 Nov 2014 | 8:12 am
    There is no denying it – the holidays are almost here! This can be a very busy (and stressful) time of year, as you add in shopping, parties, and other festivities into your already busy schedule. It’s easy to start putting business tasks aside, simply because there is not enough time to get everything done! […]
  • Take The Stress Out Of Marketing & Planning

    Crissy Herron
    26 Nov 2014 | 8:09 am
    There are only a  left to save on the ULTIMATE Business Planner – and I don’t want you to miss out! Just imagine how nice it will feel to have your marketing and business planning taken care of for 2015 … Talk about a big stress taken off your shoulders! When you purchase the ULTIMATE Business Planner […]
  • Join Me In The 2015 Jump Start

    Crissy Herron
    26 Nov 2014 | 8:01 am
    Are you joining me for the 2015 Jump Start program? In this Workshop & Group Coaching Program, I’ll be working with you to develop an action plan for your business – and helping you promote your business and your products along the way! Because this is a 2015 Jump Start – the price for all […]
  • Free Class – Creating Recurring Revenue

    Crissy Herron
    4 Nov 2014 | 1:06 pm
    I’ve put together a FREE CLASS on how to create recurring revenue in your business. Not sure what that is? It is revenue that repeats itself. Many of you may be familiar with some of the popular “box” programs – like Birchbox (cosmetics), Nature Box (healthy snacks), and Bark Box (pet products). People pay a monthly […]
  • Get Your All-Access Pass!

    Crissy Herron
    21 Oct 2014 | 10:38 am
    There are many pieces to the “online business” puzzle… Getting started can be difficult – but learning to maintain your business and become successful in the long-term is a struggle on it’s own. You may learn one piece of the puzzle, but you need to know and understand how all the pieces fit together to […]
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    Statosphere

  • Datastream #11

    10 Nov 2014 | 4:22 am
    1. One in 10 Europeans is allegedly conceived in an Ikea bed.[Source]2. Every 10 minutes of commuting cuts your social involvement by a 10th - so 10 percent fewer family dinners, club meetings and other forms of interaction.[Source]3. Around 15 to 20 % of gay men in America marry heterosexual women.[Source]4. Printing and shipping to retailers represent only a tenth of a printed book's retail price.[Source]5. The average sport fan consumes almost 10 hours of media in an average day, against just over 5 hours for other young men.[Source]downstream / upstream
 
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    Bannersnack's Blog

  • How to make a Facebook cover for BlackFriday

    Robert Katai
    26 Nov 2014 | 12:48 pm
    Often I have wondered why Facebook changed the timeline and put so much emphasis on the cover photo, gave it 851 x 315 size and placed it just above. But after I’ve done some research, I came to the conclusion that the social network understood which is the best way to communicate – the visual [...]
  • The engagement is better than the content

    Robert Katai
    25 Nov 2014 | 6:02 am
    Let’s face it, we all know this whole think with “content is the king” and if we didn’t know…well, here we go. The theory is simple and everybody knows that they need to create content, but I’m wondering, after they got the content, what are they doing with it? I think that some of them [...]
  • Bannersnack Ad Talk – It’s more important than ever to be a first-mover via Larry Kim

    Robert Katai
    24 Nov 2014 | 5:20 am
    Larry Kim is a marketing industry thought leader and the CTO and founder of WordStream, a $12 million search marketing agency and software provider based in Boston. He regularly shares his advice and insight with over 650,000 visitors a month at his WordStream Blog and is a columnist and top contributor for leading industry publications [...]
  • How to run A/B testing with Bannersnack

    laura
    20 Nov 2014 | 8:32 am
    A/B testing is a simple way to compare two versions of the the banner ad to see which one gets the best results based on a previously decided-upon metric (CTR, engagements and/or conversions). Using A/B testing (also referred to as split testing), you can bring in impressive changes in results just by making small changes [...]
  • Bannersnack Ad Talk – “Test and compare the results” via Ted Rubin

    Robert Katai
    14 Nov 2014 | 4:48 am
    Our today guest at Bannesnack Ad Talk is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, [...]
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    The Nifty 150 | Marketing, Advertising, & Management Insight

  • Two exciting new ventures in St Petersburg, FL

    Jeff Copeland
    4 Nov 2014 | 2:12 pm
    1. Those of you who know me realize I have close ties to the wedding and events industry. My wife and I were fortunate enough to sell our wedding business this past summer, but we continue to produce bridal shows in St Petersburg, FL under the name smpl.EVENTS. So if you're a wedding professional, or in any industry that markets to young engaged couples or newlyweds, then don't miss one of our upcoming shows!2. Since we currently only produce four bridal shows per year, that has freed up time for my other passion, real estate investing and property management in St Petersburg, FL! As the…
  • How to advertise like a rum-guzzling pirate

    Jeff Copeland
    17 Sep 2011 | 6:28 pm
    This was originally a guest post that I wrote for IttyBiz back in February 2010, but apparently Naomi got crossways with some terrorists or something and my post got taken down, so I'm reclaiming it and reposting it here for your pleasure. Grab a rum & coke and enjoy! Those of you who know me know that I have a long and mutually rewarding relationship with Captain Morgan (the rum, not the dead pirate).I have oft consulted the Captain (the rum, not the dead pirate) before making life-changing decisions such as starting business ventures, moving across the country, changing jobs, and having…
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