Marketing

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  • The Best Leaders Are Insatiable Learners

    Bill Taylor on HarvardBusiness.org
    Bill Taylor
    5 Sep 2014 | 6:00 am
    Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day. Gardner, who died in 2002 at the age of 89, was a legendary public intellectual and civic reformer…
  • 13 Trends in Online Communities

    Servant of Chaos
    Gavin Heaton
    14 Sep 2014 | 4:36 pm
    In July 2014, the folks over at GetSatisfaction surveyed professionals working in marketing, product development and support to understand their use of online communities. With more than 800 responses, the report reveals that, in many instances, companies are in the early stages of community building. Sixty-one percent of respondents have a customer community, and 33% of those had only been running for a year or less. An additional 25% had only been running their community less than two years. Over the last 2-3 years, there has been a growing awareness of the value of customer communities,…
  • 5 Things All Marketers Should Know About Google Analytics

    @AskJamieTurner
    JamieTurner
    29 Sep 2014 | 11:10 am
    Analytics tools have become commonplace and more marketers are expected to collect and analyze data. However, many stop their efforts with the data that’s easiest to get. These so-called vanity metrics offer a limited view of marketers’ effectiveness. Google Analytics is everywhere, but not all marketers are leveraging it to their advantage. Dig a little deeper into the numbers. With extra effort in Google Analytics, you can evaluate campaigns, increase revenue, and optimize your website. Here are five important tips you can use to make the most of Google Analytics: 1. You can’t…
  • How to Add Serious Value to Your Online Community

    Duct Tape Marketing
    Guest Post
    29 Sep 2014 | 4:58 am
    How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson– Enjoy! photo credit: Flickr – Andrew Becraft According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals? Developing an online community is all about engagement. As a…
  • Top 10 things I’ve learned from advertising

    Why Advertising Sucks
    Joker
    12 Sep 2014 | 12:20 pm
    10. You’ll meet some of the most talented people in your life. Simply put, I’ve met artists, writers and people with endless amounts of talent that somehow ended up in advertising. They are priceless gems that are not appreciated and underutilized. 9. It is the best job in theory. In practice, advertising sucks because of agency culture, power plays, revisions, shitty clients etc. In theory though, advertising is the strategic use of creativity. That’s awesome except not every agency is built the same. Still, the process is often broken and you will know to redo one thing about twenty…
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    Canva

  • How to Navigate the Color Wheel

    Anna Guerrero
    29 Sep 2014 | 11:00 pm
    Understanding color relationships is a fundamental of great design. Knowing how to navigate the color wheel can help beginner designers understand why certain colors look good together and others don’t – the first step to creating evocative, powerful color palettes. Visual marketers – did you know that  in the first 90 seconds someone forms an impression - up to 90% of the outcome is based on color alone? Learn how to navigate the color wheel and take advantage of thousands of color combinations! 1What is the color wheel? The color wheel is an incredible tool made up of…
  • How and Why to Create a Blog Style Guide

    Sherice Jacob
    23 Sep 2014 | 5:00 am
    Whether you’re guest blogging for others, or you’re soon-to-be accepting guest bloggers on your own site, it’s important to make your requirements clear up-front.  Not only does this give your bloggers better direction on fulfilling your expectations, but it also provides clarity and a uniform writing tone on your blog.  We’ve all seen blogs where some of the writing is stellar and other posts leave much to be desired. A blog style guide can help change that. 1What is a Blog Style Guide? A style guide has its origins back in the 1800s, when the painstaking task of manually…
  • How To Choose Perfect Font Palettes

    Julya Buhain
    22 Sep 2014 | 5:00 am
    How do you know which fonts to use? Picking the right font palette can supercharge your designs. Creating font palettes is as simple as choosing a font for your title, subtitle and body text. Using fonts that compliment your design takes a design from good to great. Here are some key tips on setting up a fantastic font palette. 1 Set Tone with Mood and Type Different fonts will appeal to different audiences. Always think about who the design is for. For example, Economica might be too serious for a 7 year old’s birthday party but ‘Crafty Girls’ is too playful for an office memo.
  • New Type Features – And How to Use them

    Poppie Pack
    18 Sep 2014 | 3:00 am
    Want to learn more about the world of design and take your skills to the next level? Give them some nuance and start exploring the world of typography!  Something the untrained eye may not choose to consider is the artistic significance of the space between letters (letter spacing or tracking) and the space between lines of text in graphic design (line height or leading). Mastering these techniques can be challenging, so to fast-track you on your way to becoming a design pro, Canva is thrilled to introduce two powerful new features: letter space and line height tools! Glossary Since you…
  • 10 Tips to Boost Your Reach With Album Cover Design

    Anna Guerrero
    17 Sep 2014 | 3:00 am
    Are you an artist or DJ uploading original sounds to SoundCloud, a new band releasing your first signed album, or a seasoned public speaker hoping to take your podcast to new heights? If so, you’ll be no stranger to the task of self promotion. Album covers are often the first point of contact between listeners and your music or audio. But, if you’re like many artists who are either pressed for time, or cash, and want an easier way to design an album cover – Canva has great news! We’re incredibly excited to announce the launch of a new library of pro album cover layouts, which…
 
 
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    Influential Marketing

  • How I Spent Over $30,000 To Relaunch My Brand

    Rohit
    24 Sep 2014 | 10:16 am
    I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim. I am clearly a guy that believes in the importance and power of building a great brand. Or I thought I did … until I launched my own business. How I Rediscovered The Value Of Branding … When I finally became an entrepreneur a little over a year and a half ago, I broke nearly every rule of…
  • 5 Signs Apple’s Era Of Dominance Is Over

    Rohit
    9 Sep 2014 | 6:52 pm
    Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device. Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these…
  • How To Create Brand Love – Q&A Session

    Rohit
    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • 5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

    Rohit
    25 Aug 2014 | 1:26 pm
    If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I pay a little bit more attention. Not only because…
  • The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    Rohit
    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
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    Culture-Buzz

  • Domain Names: A Bit of History

    stevegobin
    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. 89.185.56.21) or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, 89.185.56.21 is more difficult to remember than www.vanksen.com while www.vanksen.com is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    stevegobin
    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    ameliabrooks
    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    ameliabrooks
    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    ameliabrooks
    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
 
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    AdPulp

  • Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast

    David Burn
    26 Sep 2014 | 4:14 pm
    Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […] The post Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast appeared first on AdPulp.
  • Fresh, Tempting Sunbeam — The Bread You Need For Energy

    David Burn
    25 Sep 2014 | 11:19 am
    Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […] The post Fresh, Tempting Sunbeam — The Bread You Need For Energy appeared first on AdPulp.
  • September Surprise: Republican Dr. Monica Wehby Supports Gay Marriage

    David Burn
    23 Sep 2014 | 7:35 pm
    Oregon Senator Jeff Merkley is running anti-Koch brothers ads that say, “Monica Wehby may be a good investment for the Koch brothers. But she’s the wrong choice for Oregon.” It’s a good line and one I am apt to agree with. Now, let’s look at the challenger for a minute. Her views on certain things […] The post September Surprise: Republican Dr. Monica Wehby Supports Gay Marriage appeared first on AdPulp.
  • Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

    David Burn
    19 Sep 2014 | 3:15 pm
    Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […] The post Columbia Sportswear Films Brand Advocates On Field Trip In Jordan appeared first on AdPulp.
  • Ad Agencies Looking To Win More Business Need The Levitan Pitch

    Dan Goldgeier
    15 Sep 2014 | 8:24 am
    I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […] The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.
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    Marketing Darwinism

  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
 
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    HBR Blog Network - Harvard Business Review » Tom Davenport

  • A Predictive Analytics Primer

    Tom Davenport
    2 Sep 2014 | 7:00 am
    No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It’s called predictive analytics, and organizations do it every day. Has your company, for example, developed a customer lifetime value (CLTV) measure? That’s using predictive analytics to determine how much a customer will buy from the company over time. Do you have a “next best offer” or product recommendation capability? That’s an analytical prediction of the product or service that your customer is most likely to buy next. Have you made a…
  • 10 Kinds of Stories to Tell with Data

    Tom Davenport
    5 May 2014 | 9:00 am
    For almost a decade I have heard that good quantitative analysts can “tell a story with data.” Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good…
  • What Makes Big Data Projects Succeed

    Tom Davenport
    26 Mar 2014 | 9:00 am
    In conversations with executives, many of the same misconceptions about big data projects — and what makes them successful — keep coming up.  To help clear the air and foster a better understanding of what makes big data initiatives succeed, here are some of the key things I’ve learned from companies that are realizing substantial business value with their big data initiatives. Technology: The most popular misconception many organizations have is that big data projects are all about technologies that are specific to big data—Hadoop, Python, Pig, Hive, etc. It is certainly true that…
  • Book Publishing’s Big Data Future

    Tom Davenport
    3 Mar 2014 | 8:00 am
    The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big Data @ Work—is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic. With the advent of Nielsen’s Bookscan in 2001, publishers could begin to receive point of sale data from physical bookstores. Of course, physical bookstores, both…
  • Big Data and the Role of Intuition

    Tom Davenport
    24 Dec 2013 | 5:00 am
    Many people have asked me over the years about whether intuition has a role in the analytics and data-driven organization. I have always reassured them that there are plenty of places where intuition is still relevant. For example, a hypothesis is an intuition about what’s going on in the data you have about the world. The difference with analytics, of course, is that you don’t stop with the intuition — you test the hypothesis to learn whether your intuition is correct. Another place where intuition is found in analytical companies is in the choice of the business area where analytical…
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    Bill Taylor on HarvardBusiness.org

  • The Best Leaders Are Insatiable Learners

    Bill Taylor
    5 Sep 2014 | 6:00 am
    Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day. Gardner, who died in 2002 at the age of 89, was a legendary public intellectual and civic reformer…
  • The Best Leaders “Talk the Walk”

    Bill Taylor
    7 Aug 2014 | 8:00 am
    One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to “talk the walk” — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win. The only…
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
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    12 Most

  • 12 Most Game-Changing Lessons for Entrepreneurs

    Mani Canaday
    29 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mani Canaday   When I was a brand new entrepreneur, I had the good fortune of receiving a lot of great advice from people with more experience. I also learned a lot through trial and error. In the spirit of sharing and camaraderie, these are the lessons I’ve found to be the most helpful: […]
  • 12 Most Imperative Steps to Changing Your Career

    Heather Rees
    23 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Heather Rees   Changing your career isn’t easy — but when it’s time, no other solution is sufficient replacement. There are a few signs and guideposts along the way that let you know in not-so-subtle form that you’re due. For instance, have you been nursing a bored, slightly resentful dread in the pit of your stomach […]
  • 12 Most Unexpected Ways International Adoption Made Me a Better Person

    Emily Suzanne Sims
    22 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Emily Suzanne Sims   I have five children — three by biological birth and two by adoption from Haiti. When my husband and I began the process of adoption, we expected that it would change our lives, but the scope of the transformation was something we never anticipated. Adopting internationally has enriched me as a […]
  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
  • 12 Most Trendy Clichés on Social Media

    Paul Biedermann
    8 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   On any given day in the world of social media, you will see at least one (if not several!) of these beyond-overused clichés. Funny thing is, everytime I see one, I can’t help thinking there’s a person on the other side — smirking, totally self-enamored with their clever wit — even […]
 
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, Amazon.com is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
  • The Industries Apple Could Disrupt Next

    Scott Anthony
    4 Jun 2014 | 10:00 am
    After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. But in our view, Apple faces a deeper problem: the industries most susceptible to its unique disruptive formula are just too small to meet its growth needs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products…
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    HBR Blog Network - Harvard Business Review » Rita McGrath

  • To Make Better Decisions, Combine Datasets

    Rita McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
  • The Pace of Technology Adoption is Speeding Up

    Rita McGrath
    25 Nov 2013 | 7:00 am
    Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes. An automobile industry trade consultant, for instance, observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”  The chart below, created by Nicholas Felton of the New York Times, shows how long it took various categories of product, from electricity to the Internet, to achieve different penetration levels in US households.  It took…
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    Evangelist Marketing Institute

  • Revenue Questions

    Alex Goldfayn
    22 Sep 2014 | 5:41 am
    Are you making time for revenue growth? It’s a proactive pursuit. You cannot spend your days reacting to customers’ issues and significantly grow your organization. Are you behaving boldly? Because marketing it no place for modesty. You improve lives and companies. Act like it. Are you asking for testimonials and referrals regularly? These are among the best and easiest ways to grow sales. Are multiple people at your company consistently asking the “Did You Know” question? On average, customers are only aware of about 30 percent of all that they can buy from you.
  • Video: Focus On Your Value, Not Your Products or Services

    Alex Goldfayn
    18 Sep 2014 | 7:41 am
    Focusing on your products and services makes you one of a very large crowd. It commoditizes you. Focusing on your value, and the ways that you improve customers lifts you above the crowd. It makes you singular. It makes you money. These videos are based on my Growth Masters Annual Curriculum, a year-long learning program focused like a laser on growing your revenue!
  • What They Don’t Teach Us In School

    Alex Goldfayn
    15 Sep 2014 | 2:52 pm
    I often tell my clients that our work is a behavior change project:we’re trying to get your sales, customer service and marketing people to take one action daily that will communicate your value to people who can buy it. Revenue growth is a learned behavior (I teach it!) that’s made up of several core, critical components. Unfortunately, these mindsets and behaviors are not taught in school. If they were, we’d all be better off. Here’s what I wish they would teach us, and our children, in school:That the simplest solution is almost always the best one. In math and in…
  • Short Video: Why YOU Deserve More Revenue

    Alex Goldfayn
    12 Sep 2014 | 11:31 am
    Here’s a quick two-minute video about why YOU deserve more revenue, and how to go about the process of getting it. If you’d like to learn more about the Growth Masters Annual Curriculum, the details are here.
  • Testimonial Pressure

    Alex Goldfayn
    8 Sep 2014 | 3:49 am
    Here’s an “advanced” point that came out of a client workshop last week: when asking for a testimonial, don’t use the word “testimonial,” as it places unnecessary pressure on your customer. Instead, ask for feedback, thoughts, reactions, opinions, etc. “I’m wondering, how would you say you’ve improved since we’ve started working together? What, specifically, has become better?” Same goes for referrals: don’t use the word, which actually decreases the odds of you getting one! Instead, ask for who else your customer knows:…
 
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    Conversation Agent - Valeria Maltoni

  • Creativity is a Learned Process

    Valeria Maltoni
    30 Sep 2014 | 2:45 am
    Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Extrapolating from the video interviews/segments below. If creativity can be learned, then what are the steps in that process? increasing capacity for uncertainty -- poet John Keats called this negative capability, or the ability to stay in a space where you don't really know what is going to happen next being willing to chase down ideas -- and to understand that not all of them need to lead somewhere... as I am often reminded, ideas are steps upon which to build…
  • Businesses Should Treat Technology Like a Special Effect

    Valeria Maltoni
    29 Sep 2014 | 2:45 am
    “Businesses should treat technology like a special effect.    If you’re James Cameron and you’re doing a movie like Avatar, the issue is, “What kind of world am I trying to create?”      Then the question is, “So how do I get the technology to do that?”       The leading question is not, “Gee, how do I make a cheaper movie faster?” [Michael Schrage] Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at…
  • What Was, What is, What Could Be

    Valeria Maltoni
    28 Sep 2014 | 4:18 am
    Making Sense: What Was  A Look Back At Why Blockbuster Really Failed And Why It Didn’t Have To. Digital Tonto: For all the excitement surrounding online social platforms such as Facebook and Twitter, we really haven’t scratched the surface on the networks we encounter in real life: The networks of consumers that make up our brands and industries as well as the organizational networks that determine how things get done—or don’t get done—in our enterprises. And it’s imperative that we start thinking about them more seriously. 3 Mistakes That Ran Sears' Business Into The Ground.
  • CMWorld 2014: the Year Marketing Becomes a True Platform

    Valeria Maltoni
    25 Sep 2014 | 5:45 pm
    It was the best of times and it was the most challenging of times -- it was the year content marketing becomes a true platform. I've written the official notes of CMWorld 2014 at the PM Digital blog, linked above. So if you waited until now to send your boss some key take aways on trends and themes from the global summit, feel free to use the ones I shared. Of course now you see why I said "The brainchild of Joe Pulizzi, this global summit turns the whole of Cleveland orange on an annual basis." Shoe & content genius .@rlovinger in oxblood pumps & .@ConversationAge in beautiful…
  • A 100-Point Checklist for Social Interactions

    Valeria Maltoni
    24 Sep 2014 | 7:07 pm
    From the most amazing connections you can make, to the weirdest and most inappropriate question asked in public, here is a 100-point checklist on social interactions: step into the conversation realizing that not everything needs to be more dramatic online be alright with the idea that relationships may be temporary don't let judgment guide the next step all the time share experiences, in moderation use multimedia for learners and readers with different styles/preferences use your content and smarts to build something become a secret ally to strangers (makes it easier to get to know them)…
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    Stokefire - Branding & Advertising

  • The Secret of Great Business Trips? They’re Not All Business.

    Tate Linden
    23 Sep 2014 | 12:26 pm
    Posted by: Tate Linden I hear from fellow businesspeople that traveling for work is a necessary evil. Being away from family, never seeing anything other than the inside of a hotel, and eating dinner on a tray in front of a TV or in the hotel bar with clients… it all seems to pretty much suck. 15 years ago I had a mentor that helped me see that it didn’t have to be that way, and recent happenings at HQ convinced me that it was about time to share her thinking with the world. Let’s start with her rules… Don’t order room service. Don’t visit the hotel bar or restaurants, either.
  • Hej Marie och välkommen till Stokefire!

    Lindsay Benson Garrett
    2 Sep 2014 | 12:41 pm
    Hi, I’m Marie and I’m Stokefire’s newest intern! During the upcoming months the Stokefire crew will have me as a part of their team, an opportunity I’m very excited about. From the very first moment I visited Stokefire’s website I got the sense that this place was something else, and after meeting Chief Creative Tate Linden and Lead Designer Lindsay Benson Garrett in person I can assure you I’m in good hands. So who’s the person behind this post? Well, I’m born and raised in the homeland of IKEA – Sweden – where I’m currently enrolled at Örebro University (I…
  • Birthday Cake and Marshmallows

    Lindsay Benson Garrett
    6 May 2014 | 8:53 am
    Happy birthday to our President, Tate Linden! To keep our brand consistent across all mediums, we presented him with a cake fit for a pyro. (That’s the Stokefire logo in matches, in case you couldn’t tell from our artistic interpretation.) If you’re a fellow pyro in spirit, be sure to watch our video of glorious flames engulfing the sugar-fest.
  • Look at yourself. If you can.

    Tate Linden
    21 Apr 2014 | 12:24 pm
    Posted by: Tate Linden Yep. Look at yourself. Closely. But not yet. I’ve got three very simple questions for you to answer, and a single simple restriction. Here are the questions you’ll answer: Based on what you see now with your own eyes, How many more creases appear on your forehead when you change from slightly raised eyebrows to raising them as high as you can? Based on what you see now with your own eyes, do you think that you’ve got an attractive face? Based on what you see now with your own eyes, do other people think you’ve got an attractive face? And…
  • Industry specialization: Great! Until maybe it isn’t.

    Tate Linden
    14 Apr 2014 | 9:54 am
    When people are free to do as they please, they usually imitate each other. –Eric Hoffer Posted by: Tate Linden We’re frequently asked by prospective clients whether or not we’re specialists in particular industries such as healthcare or technology. The answer is that we’re not. And we don’t ever intend to be. While this sort of specialization was intriguing to us in the early days at Stokefire’s, we ultimately decided it would be better for our clients (and thus our long-term success) to go in a different direction. I acknowledge that this decision seems…
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    IDA Concpts

  • Outsourcing Medical Package Testing

    Damian Davila
    29 Sep 2014 | 4:38 pm
    The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or…
  • Top Tips For Packaging Your Goods

    Damian Davila
    29 Sep 2014 | 1:13 pm
    If you sell and deliver products in any way, then you may be forgiven for thinking that packaging isn’t the most important aspect of all. Perhaps you have come up with a brilliant product that you are proud of and you see this as the true selling point of your business – as your crowning achievement. You will probably then focus on your web design and marketing, to make sure that people can find out about it and get the information they need and on your profit margins and manufacturing process. As long as it gets there, who cares how it’s wrapped right? Well actually this is…
  • Evaluating and Selecting Manufacturing Software

    Damian Davila
    27 Sep 2014 | 11:44 am
    Manufacturing software has changed how companies do business for the better. One of the ways in which this software is used is to help oversee all parts of the manufacturing process. Software of the highest quality can be easily used across several industries. How Manufacturing Software Helps Manufacturing software can help keep inventory levels proportionate to the current demand. Company owners don’t like to have a large inventory sitting around unsold. By keeping inventory levels low, company owners can make better decisions about what they need to manufacture more or less of. One…
  • 5 Tips for Selecting the Right Employees

    Damian Davila
    26 Sep 2014 | 1:25 am
    As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. 1. Have a Clear About Your Ideal Candidate Before you hire your next employee, it pays to spend time researching the type of employee you really need. First, make sure that you have developed a detailed, accurate job description for the position…
  • Are You Measuring Your Social Media Efforts?

    Damian Davila
    20 Sep 2014 | 12:48 pm
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor? Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Just like…
 
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    AgencySpy

  • 72andSunny Dives Deep into the Brew for Starbucks

    Patrick Coffee
    29 Sep 2014 | 2:57 pm
    The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve. The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them. It’s compelling. It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period. Shorter spots and credits below. (more…) New Career…
  • Monday Odds and Ends

    Erik Oster
    29 Sep 2014 | 2:01 pm
    -Chicago director and Digitas VP Sam Ciaramitaro created the short documentary “Take Me OUT to the Ballgame” celebrating the Chicago White Sox LGBT night in partnership with Equality Illinois (video above). -DigitasLBi and Rubicon Project have announced a first to market premium programmatic agreement. -CCO Keith Ciampa is no longer with San Francisco-based integrated brand experience agency Cibo. -Dallas/Portland agency Sq1 will be digital agency of record for the 28th Annual Bridge School Benefit Concert, an event founded by Neil Young and featuring performances by Young, Brian…
  • Erwin Penland Introduces Alaska to Verizon

    Erik Oster
    29 Sep 2014 | 1:28 pm
    Erwin Penland teamed up with production company Harpoon Picures for a visually striking tribute to Alaska, celebrating the network’s arrival in the 49th state. The well-shot 30-second spot highlights some of the state’s natural beauty before concluding with the Verizon team showing up and saying, “We’re here Alaska.” The ad celebrates the fact that Verizon’s expansion into the territory has made the company Alaska’s largest and fastest 4G LTE network. Harpoon was able to assemble a team and put the spot together over the course of just several days.
  • Ogilvy, David Team Up for Spotify

    Erik Oster
    29 Sep 2014 | 12:38 pm
    Ogilvy & Mather New York teamed up with Miami sister shop David in a new campaign for Spotify entitled “#thatsongwhen.” The campaign is built around the emotional impact of music and how songs become linked to certain life events and then trigger certain memories every time you heard them. In “Waterfalls,” for example, a man talks about TLC’s 90s hit and how he will always associate it with an unrequited crush from middle school whom he taped the song for. It’s a cute story, and one which many viewers will be able to relate to on some level, even if…
  • The Richards Group Goes Minimalist for Prestone

    Erik Oster
    29 Sep 2014 | 12:07 pm
    The Richards Group’s latest campaign clearly operates under the “less is more” mantra, with a series of minimalist 15-second ads. The campaign leans heavily on the brand’s product itself, without any bells and whistles. In “Beastly” for example, the visuals are restricted to a bottle of Prestone with an effect to make it look bulked up at one point as the voiceover says, “It’s like Prestone started working out, got buff…beasty.” Another spot, “Patented,” touts the company’s patented cor-guard inhibitors, asking who…
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    Search Engine Journal

  • Yahoo To Retire Several Old Products, Including The Yahoo Directory by @mattsouthern

    Matt Southern
    29 Sep 2014 | 11:57 am
    Yahoo recently announced they will be shifting their focus to what they feel are their core products, which means retiring a few products that no longer fit in with their core offerings. Yahoo says their core products are search, communications, digital magazines, and video — and shifting their focus to those products will allow them to deliver the best for their users. Jay Rossiter, SVP, Cloud Platform Group, stated in a release: At Yahoo, focus is an important part of accomplishing our mission: to make the world’s daily habits more entertaining and inspiring. To achieve this focus, we…
  • Facebook Launches Rebuilt Atlas, A Rival To Google’s DoubleClick by @mattsouthern

    Matt Southern
    29 Sep 2014 | 11:18 am
    Facebook has announced the launch of Atlas, an advertising platform which they say has been rebuilt from the ground up to “tackle today’s marketing challenges.” Facebook describes today’s marketing challenges as being able to reach people across devices, and bridging the gap between online impressions and offline purchases. Atlas will purportedly tackle those challenges with a solution that’s being called “people-based marketing.” Erik Johnson, Head of Atlas, describes people-based marketing in a release: Atlas delivers people-based marketing, helping marketers reach real…
  • 3 Tips To Start Companies That Solve the World’s Problems #EmTech by @jboitnott

    John Boitnott
    29 Sep 2014 | 9:08 am
    There was much to take away from MIT’s EmTech conference on future technology. Highlights included learning about the way drones are being used to make our crops grow better and about how Chinese search giant Baidu is delving into artificial intelligence by using deep learning. However, the overarching theme of the event was the young entrepreneur. Whether it’s the company helping map peoples’ genomes or a firm that builds learning robots, the young entrepreneur is playing a massive role in shaping the future of tech. Here are three of the most helpful tips speakers at EmTech had…
  • Is Your Website Being Indexed Properly by Google? by @barriesmithii

    Barrie Smith
    29 Sep 2014 | 5:37 am
    One of the most common problems experienced when trying to rank in Google, is that your website is not currently being indexed correctly. If this is the case, it means Google is failing to access your web pages to index your site’s content effectively. To check whether your site is efficiently crawled and listed, you will need to log into your Google Webmaster Tools and check the “Google index” tab. There you will find the total number of pages the search engine has indexed. If you see a drop in the number of these pages, you are likely to experience a […]The post Is Your Website…
  • How to Defend Against Content Theft by @neilpatel

    Neil Patel
    29 Sep 2014 | 3:45 am
    It’s easy to steal content. With just a few keystrokes (CRTL + C and CTRL + V) anyone with an Internet connection can claim my content as their own. After all, it’s sitting in plain sight. How do you defend against content theft? Good content is valuable and expensive. I purchase the services of editors, proofreaders, graphic design artists, and others. Plus, it takes me a lot of time to write content. Before I explain the details of protecting your content, let me make one thing very clear. You cannot totally prevent content theft. It’s too easy to steal content, […]The post How to…
 
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    Superhype

  • Is There Room for Brands on Ello? You Bet

    ddeal
    26 Sep 2014 | 3:14 pm
    Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which requires the use of your real name to have a personal account). Based on my own experience with Ello thus far, the site has already attracted a community of artists and designers, which is fitting because Ello was founded by artists and designers. (As has been reported widely, Ello also gained a surge of invitation requests and phenomenal…
  • What NFL CMO Dawn Hudson Can Learn from the NBA’s Comeback

    ddeal
    24 Sep 2014 | 6:30 pm
    Photo source: guinnessworldrecords.com Dawn Hudson has a lot of work to do. As the NFL’s newly appointed CMO, Hudsonenters a maelstrom ofcontroversycaused by the league’sfailure to deal with repugnant off-the-field behavior of high-profile players like Ray Rice. But the NFL is not the only big-time sports brand that has faced hard times. In the early 1980s, the National Basketball Association was on the brink of failure due to the outlaw reputation of its players. In 1980, the Los Angeles Times famously reported that 75 percent of NBA players were regular cocaine users. The…
  • Hey, Beyoncé: Let’s Call a Fraud a Fraud

    ddeal
    18 Sep 2014 | 1:45 pm
    Photo credit: Jeff Daly/REX Beyoncé has been busted again. Nineteen months after being criticized for lip-syncing during the presidential inauguration, she was caught lip-syncing at a recent concert in Paris (and doing so badly). Look, I understand why Beyonce or any artist lip-syncs in concert. Beyoncé has a $450 million brand to protect. These days, an artist’s every move is watched and recorded, and God help the unfortunate soul whose musical flaws are isolated and mocked for digital eternity. But, let’s also realize this: each time Beyoncé lip syncs, she commits a fraud…
  • Apple Pays Dearly for U2’s “Free” Music

    ddeal
    12 Sep 2014 | 9:31 am
    Photo credit: Marcio Jose Sanchez, AP Let’s get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount to distribute copies of U2’s album to as many as 500 million iTunes subscribers — a deal announced on September 9 as part of Apple’s roll-out of the iPhone 6 and Apple Watch. Now, let’s do some math: in 2013, Samsung paid Jay Z $5 million to distribute 1 million copies of Magna Carta…
  • How an Album Cover Helped Unleash an Outlaw

    ddeal
    8 Sep 2014 | 7:24 am
    During the golden age of album-oriented rock, when a Led Zeppelin double album could sell a million copies before its ship date, country music was for rednecks who wore manure-crusted boots to bed — or at least, that’s what the recording industry believed. But in 1975, Willie Nelson released an album that helped make country — and outlaw country at that — a national phenomenon. His masterpiece, Red Headed Stranger, tells a striking story of loss, sorrow, and redemption that resonated with the record-buying public. Not only is the music memorable, but the album cover…
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    Tom Peters

  • Update!

    Tom Peters
    24 Sep 2014 | 12:40 pm
    I’ve already made a non-trivial update of my Annotated Master. It’s now 736 slides long—including about 200 annotation slides. Thinking about slides per se, I wrote this note—on an early slide in the presentation: The worst feedback I can get on some slide is, “That was a great quote.” Well, I think some of them […] The post Update! appeared first on Tom Peters.
  • A New Annotated “Master” Presentation

    Tom Peters
    19 Sep 2014 | 3:39 pm
    I’ve thoroughly enjoyed my last two presentations—to an HR assemblage in Indianapolis and to an entrepreneurial gathering in Edmonton. I was moved to combine the two presentations, add a bit from hither and thither, and then go on an annotation binge. (Something I haven’t done for quite a while.) You’ll find the end result here—a […] The post A New Annotated “Master” Presentation appeared first on Tom Peters.
  • Edmonton

    Cathy Mosca
    12 Sep 2014 | 10:30 am
    The E-Town Festival, an Edmonton Economic Development initiative, finds Tom in Canada today. Quote from their website: “E-Town Festival feeds the mind and heart of people who get excited by innovation, creativity and disrupting common thought.” Sounds like Tom is a good fit as one of the headliners! PPT presentations for downloading: E-Town Festival, Edmonton […] The post Edmonton appeared first on Tom Peters.
  • MOOC with a Cool Friend

    Cathy Mosca
    10 Sep 2014 | 1:38 pm
    Trying to grow your organization? Spread pockets of excellence? There are two days left to sign up! Cool Friend Bob Sutton, a Professor in the Department of Management Science & Engineering at Stanford, is offering a MOOC in scaling. Bob tells us that lots of people are involved in the design of the audio/video, etc., […] The post MOOC with a Cool Friend appeared first on Tom Peters.
  • Training = Investment #1

    Tom Peters
    3 Sep 2014 | 2:30 pm
    I have ratcheted the volume WAAAAAAY up re training. I unloaded on the topic last week at Indiana HR in Indianapolis. I have subsequently upgraded a document titled “Training: Investment #1.” All yours … [Ed. And, there's an update to Excellence. NO EXCUSES! to reflect the changes to the training piece.] The post Training = Investment #1 appeared first on Tom Peters.
 
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    Brand New

  • Linked:

    Armin
    29 Sep 2014 | 6:58 am
    [If you can not see a video here view this post on Brand New] Link Love it or hate it, here is my yearly review of what has happened on Brand New between the 2013 and 2014 Brand New Conferences.
  • Noted:

    Armin
    29 Sep 2014 | 6:50 am
    Beckoning Away (Est. 1955) Beko is a Turkish domestic appliance and consumer electronics brand of Arcelik A.S. controlled by Koc Holding. Beko is a budget brand name and continues to be in use for a number of Arcelik Group products such as television sets, refrigerators, washing machines and dishwashers, in several countries. Beko has 25,000 employees and sells it products in more than 130 countries to over 440 million customers. Design by: Chermayeff & Geismar & Haviv (New York, NY) Opinion/Notes: If you Google-image Beko you'll still get a lot of the old identity in play and, well,…
  • Reviewed: New Logo and Identity for The Children's Society by SomeOne

    Armin
    29 Sep 2014 | 4:02 am
    Can You Handle the Truth? Established in 1881 and operating until 1970 as a charity that "gave poor, homeless children a loving and secure family environment", The Children's Society is a UK organization now dedicated to disadvantaged children by tackling child poverty and neglect, helping families trapped in debt, stopping child sexual exploitation, lobbying the government, and more. Facing lack of awareness about their mission and goals, The Children's Society recently introduced a new logo and identity designed by London-based SomeOne. The Children's Society exposes and directly addresses…
  • Announced: No More Posts this Week

    Armin
    23 Sep 2014 | 3:08 am
    Reviewer on Location at BNConf I had originally intended to at least be able to post through Wednesday of this week but preparation for the Brand New Conference is in full force. Today we fly to Chicago, tomorrow is set-up day, and then Thursday and Friday is the conference. We'll be back Monday with content.
  • Linked: Most Googled Brands

    Armin
    22 Sep 2014 | 6:09 am
    Link The most Googled brands per state, according to finance company Direct Capital. Top 2 and Top 3 brands also shown at link.
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    adverbox

  • Meet Victo the robot, powered by Samsung SSD 850 PRO

    axelk
    29 Sep 2014 | 3:29 am
    Get Will Smith on the phone quick because I, Robot has just taken one step closer to becoming reality, the next gen of SSD cards has arrived and, according to this video, it can turn into a robot, travel the world at incredible speeds and charm the pants of any woman. But maybe those last […]Related posts:Samsung Central StationSamsung – Master the Power of the Angles!Samsung Mobile
  • Hartley’s Jelly – That Friday Feeling

    axelk
    19 Sep 2014 | 2:58 am
    No related posts.
  • Touching Video Shows Heroic War Zone Volunteers Saving A Syrian Baby’s Life

    axelk
    3 Sep 2014 | 12:57 pm
    You can’t look at the news at the moment without seeing the name ISIS. But in Syria it isn’t just these brutal terrorists that are causing death and destruction, the Syrian government itself is still responsible for many civilian casualties. With populated areas constantly under attack by “barrel bombs”—nasty oil drums full of explosives and […]Related posts:Baby Inside from EvianChampion – Life Worn WellBombardier: Bang On!
  • Björn Borg SS15 Fashion Show / Fashion Week Stockholm

    axelk
    2 Sep 2014 | 8:43 am
    Video games and fashion unite on the runway of Stockholm Fashion Week for label Björn Borg‘ SS15 show. In the middle of Sweden’s capital lies Skeppsholmen Island and beneath this is the Skeppsholmen Caverns which hosted the event. Models wore slightly unnerving masks which turned them into avatars from a forthcoming video game by the […]Related posts:Konami MobileOxford Circus FlashWalkSicily Fashion Village
  • Fake Obama Visits Times Square And Tricks Tourists In This Hilarious Prank

    axelk
    17 Jul 2014 | 6:00 am
    Nothing to see here, just President Barack Obama going for a casual stroll across Times Square with his entourage in tow. Well, not the actual president but a fake one—a look-alike called Bronx Obama—but that doesn’t stop the crowds from coming out en-masse. And it’s an epic undertaking by YouTube pranksters Maxman.tv as they troll […]Related posts:New York Times MagazineDurex XXL – New and fake adsTough Cops!
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    Drew's Marketing Minute

  • 5 tips for creating a company culture that connects with your sweet spot clients

    Drew McLellan
    25 Sep 2014 | 5:11 am
    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then…
  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
 
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    Brian Solis

  • WTF of Business at Saddleback Leather Co.

    Brian Solis
    29 Sep 2014 | 8:55 am
    Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to best serve them; they heard it directly from the customer. A year ago el Presidente Dave Munson asked me to build a relationship team for…
  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
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    Branding Strategy Insider

  • Facing Resistance To Brand Identity Management

    Mark Di Somma
    29 Sep 2014 | 12:10 am
    Pitch a new brand identity system to almost any large company with multiple divisions and inevitably someone will plead to be an exception to the new rules. This is particularly true where brands or divisions have had their own identity in the past. Attempts to consolidate a myriad of “brands” into a consistent brand identity system or to replace a whole portfolio of marques with a single power brand will be met with varying volumes of indignation. Let’s assume there’s a strong business case for doing this. Because that should be a given. And let’s assume that the business case is…
  • Brand Management Today

    Brad VanAuken The Blake Project
    26 Sep 2014 | 12:10 am
    I mentioned previously that branding goes as far back as recorded history. However, in the modern era, outside of brand identity development, branding activities were largely confined to consumer packaged goods companies such as General Mills, Kraft Foods, Nestle, P&G and Unilever. Then, in the mid-to-late 1990s, companies began to realize that their corporate brands were assets of great value that needed to be managed and leveraged. This is when companies started creating brand management positions at senior, and sometimes even corporate officer levels in the their organizations. I was…
  • Brand Cultures Are Built On Language

    Mark Di Somma
    25 Sep 2014 | 12:10 am
    Language is one of the most important definers of any organizational culture. The language you choose, the language you don’t choose and the language you choose to replace are a reflection, and in some senses, a definition of your priorities. As the American writer Rita Mae Brown once observed, “Language is the road map of a culture. It tells you where its people come from and where they are going.” Your words are a statement to others, and more importantly, they are a statement to the internal culture – because deliberate choice of language underpins perspective. Your language choice…
  • Brand Storytelling And The Mind

    Guest Author
    24 Sep 2014 | 12:10 am
    “We tell ourselves stories in order to live.” (Joan Didion) Our actual life experience is far too much for our brains to take in, and so, with great efficiency (and often bias), our memory (which is where we find life story), compiles a series of snapshots we string together by a narrative line. Ralph Waldo Emerson was absolutely correct when he said,  “There is no history, only biography.” Marketers that tell the best stories realize that the only story we ever listen to is the story we tell ourselves. Reality is in the mind of the beholder. In his book, The Business of Belief Tom…
  • New Product Co-Creation Workshop

    Derrick Daye
    23 Sep 2014 | 12:10 am
    When Nielsen analyzed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success. According to Taddy Hall, “Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfill aspirations; they perform jobs in consumers’ lives.” With that in mind The Blake Project…
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    PRNewser

  • Golin Appoints Edelman, Clinton Vet to Manage D.C.-Area Offices

    Patrick Coffee
    29 Sep 2014 | 3:14 pm
    Golin hired Neal Flieger, veteran of Edelman and various high-profile political campaigns, to manage its three Washington, D.C. area offices: Richmond, Baltimore and our nation’s capital. Flieger spent a rare, unbroken 20-year stint at Edelman before making the move; one of his key roles at the firm involved leading its research firm StrategyOne while serving as Chair of Edelman Berland. The list of clients for which he directed corporate reputation work, investor relations, anti-trust efforts(!) and more is as long as varied as you’d expect: it includes Samsung, Starbucks,…
  • Beverage Companies Say They’ll Reduce The Number of Calories Consumed By 2025

    Tonya Garcia
    29 Sep 2014 | 2:37 pm
    Coca-Cola, PepsiCo and Dr Pepper Snapple Group have resolved to reduce the number of “beverage calories” consumers drink by 20 percent by 2025. The announcement was made during the Clinton Global Initiative, and the actions they plan to take include “selling smaller portion sizes and increasing promotion of products such as bottled water.” The size of a regular can of soda will remain 12 ounces and the calorie count will stay at 150. “The companies jointly pledged to provide calorie counts and promote calorie awareness on the vending machines, fountain…
  • 18 Brands That Got Buzzed for #NationalCoffeeDay

    Patrick Coffee
    29 Sep 2014 | 12:59 pm
    Coffee: its effect on human productivity may be up for debate, but thanks to the (good/bad) habits of PRs and our friends across the aisle in media, it will remain the hottest beverage on the planet for the foreseeable future. Today is National Coffee Day, which means “every day” to those who, like us, drink about four cups every 24 hours. For social media managers, however, it’s another opportunity to promote the buzz around their brands. Here are a few that we noticed. (more…) New Career Opportunities Daily: The best jobs in media.
  • Bill Simmons Proves That ESPN Protects Its Image, Not Its Journalism

    Shawn Paul Wood
    29 Sep 2014 | 11:30 am
    Bill Simmons, aka “The Sports Guy,” who is easily one of the most popular people at ESPN now faces a three-week suspension for criticizing his bosses. In case you haven’t already read it three times, here’s the statement that earned him all that time off: “I really hope someone calls me or emails me and says I’m in trouble for anything I said about Roger Goodell because if one person says that to me, I’m going public,” Simmons warned. “You leave me alone. The Commissioner is a liar and I get to say that on my podcast.” The less-responsible Stephen A.
  • Reporter Interviews Bill Hader and Kristen Wiig Without Seeing Their Movie, Pays the Price

    Tonya Garcia
    29 Sep 2014 | 11:23 am
    A Denver reporter showed up on set without first doing his research and ended up slinking off camera in embarrassment. Kristen Wiig and Bill Hader, SNL alums and co-stars of the new movie The Skeleton Twins, appeared on a local station to be interviewed by Chris Parente. Clearly Parente never got away with not doing his homework in school because he gives away almost immediately that he has no clue what he’s talking about. The long-winded opening question literally ends with, “What is it?” But the dead giveaway was the question about Wiig being naked. Neither star is…
 
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    Duct Tape Marketing

  • How to Add Serious Value to Your Online Community

    Guest Post
    29 Sep 2014 | 4:58 am
    How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson– Enjoy! photo credit: Flickr – Andrew Becraft According to research carried out by social media experts, Socialnomics, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals? Developing an online community is all about engagement. As a…
  • Weekend Favs September Twenty Seven

    John Jantsch
    27 Sep 2014 | 5:51 am
    Weekend Favs September Twenty Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. I was in Iowa this week and caught this lovely sunrise Good stuff I found this week: DBinbox – Tool that let’s people upload files…
  • How to Create the Happily Ever After with a Genuine Business Referral

    Guest Post
    26 Sep 2014 | 8:19 am
    How to Create the Happily Ever After with a Genuine Business Referral written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Lisa at PA Promotions – Enjoy! photo credit: flickr Once upon a time, an apple was a crunchy fruit available in red or green, but now ‘Apple’ is a global brand that has changed the way people communicate. It is a brand we all know and appear to trust; it currently sits proudly as the number one business at the top of the Interbrand top 100…
  • 4 Steps to Leveraging Your Network to Build Your Business

    Guest Post
    26 Sep 2014 | 8:11 am
    4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jonathan Greechan– Enjoy! Networking doesn’t have to be about luck, but most people I work with treat it that way. Like any marketing endeavor, some simple planning can greatly increase your chances of success. As Sun Tzu famously said, “Most battles are won before they are fought.” Unlock the potential of your network to grow your business by following…
  • The Power of Renewable Referrals

    John Jantsch
    24 Sep 2014 | 3:06 am
    The Power of Renewable Referrals written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with co-authors of Renewable Referrals I love referrals – you might know that already because I write about referral generation all of the time. If fact, I wrote a book on the topic. But today, I have the pleasure of introducing you to my guests for this week’s episode of the Duct Tape Marketing Podcast – Rosie Taylor, Kelly Weppler-Hernandez, and Dawn Westerberg, who along with Debbie DeChambeau, Jeff Stec, and Ray Perry,…
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    Go Media™ · Creativity at Work

  • September Flickr Pool Showcase & Monthly Winner

    Go Media
    29 Sep 2014 | 7:00 am
    September 2014 Flickr Pool Showcase Hey Everyone! We’re not only excited to show off our next round of outstanding Flickr Pool Showcase Designs this month, but we’re ready to up the ante next month…who’s game? Enter for your chance to Win a $50 Credit to the Arsenal: If you are new to the Flickr Pool Showcase, check out the instructions below for how to sign up. Login to your Flickr Account (sign up if you don’t have one) Join the Go Media User Showcase Group (only group members can contribute) Upload your designs to your own profile Make sure to allow us to…
  • New Designer and Developer Resources – September 2014

    Bryan Garvin
    26 Sep 2014 | 6:45 am
    At Go Media, I’m a front-end developer, a podcaster, a content creator, a designer, and a maker. Just like you, I like to wear a lot of hats and I like to keep up on the current trends, tools, and resources that hit my inbox and Feedly every day. Almost once a week, I sign up to be a beta tester for a new app, or install a new extension to see if it betters my productivity on certain tasks. When I find something awesome, I share it with various members of our team, depending on what issues it’s solving. And, I figured it might be time to share that with you as well. This…
  • F#@% your Function, Find your Fire

    Heather Sakai
    25 Sep 2014 | 7:00 am
    Before diving into my position to Go Media, I knew the basics of personal branding. My understanding went something like this: 1. Figure out who you are 2. Package it up nice and neat 3. Show it off to the world How to do all those things, I must admit, was a little vague — until now. Let’s just say, I’ve just been enlightened by Michael Cavotta, certified personal brand strategist and professional headshot photographer. As it turns out, there’s more to it than a shot in the dark and a nice photo. “Personal branding,” explains Michael, “is the external expression of the…
  • A Kind Farewell: Goodbye Go Media and WMC Fest

    Jeff Finley
    23 Sep 2014 | 6:15 am
    It’s surreal that I am writing this post, but today I’m publicly announcing that after nine years, I am leaving Go Media. This also means I am stepping down from Weapons of Mass Creation, the event that I founded in 2010. It is with a tender heart that I leave behind my dream job and my pride and joy. Before I get into more details, let me assure you that Go Media and WMC are going on without me. I will talk about the future of both towards the end of my post. For now, let me tell you why I’m leaving. Why? It’s not for a higher salary or big opportunity at a new…
  • Photoshop Brush Freebie

    Go Media
    22 Sep 2014 | 6:30 am
    Photoshop Brushes Freebie by Daniel Martin Hello Go Media Faithful! Today’s freebie comes to us from Arsenal Artist Daniel Martin. Dan’s dynamic and brilliant Photoshop brushes are yours, no strings attached. Click to download Daniel Martin’s Photoshop Brushes now Hold up! Before you go, learn more about Daniel on his Behance and Tumblr pages. Also, quick reminder that each and every single month we’re looking to feature art inspired by Arsenal products like these. Join our Flickr Pool Showcase, upload your Arsenal influenced design work and you could win a $50…
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    Digital Influence Mapping Project

  • Two ways to always be thinking about customer behavior

    John Bell
    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • Four Examples of Simple, Useful Content from Brands

    John Bell
    2 Sep 2014 | 4:07 am
    When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos.   That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is Visible Measures Charts and their Blog. They sell measurement solutions to brands and agencies and they also maintain a great resource of what to watch. Still, their lists are dominated by the types of branded video meant to entertain. It’s the next generation advertisements and they can be exceptional and compelling. Melissa Parrish…
  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • Collaborating with SME Influencers in Social Content Marketing

    John Bell
    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
 
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    The AdHole - Jason Fox

  • Boring Your Brand to Death

    Jason Fox
    10 Sep 2014 | 12:32 pm
    I've recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine's layout, which you can see here (warning: requires, shudder, Flash). I've embedded my column below, along with the necessary-for-SEO text version. I've got mad squinching skills. Boring Your Brand to Death Depending upon which study, source, anecdote or observation you wish to rely, the average American’s average attention span averages six to nine seconds. (So the fact that you’re even reading this…
  • A Defense of the New “Nebraska Nice” Slogan

    Jason Fox
    8 May 2014 | 2:43 pm
    I got nothin’.
  • The Obligatory Super Hole VIII – The Uppity Armchair CD Edition

    Jason Fox
    2 Feb 2014 | 7:58 pm
    Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I'll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the easy way out for all of them and just say, “Step 1: Hire me. Step 2: Leave me alone. Step 3: Drink in the genius.” But that would be rude. Very rude. Besides, some of these spots are actually quite good. As usual: I only review ads shown during the four quarters of the game, so no pre- or post-game spots (although a couple sneak…
  • Take two and die slowly

    Jason Fox
    19 Jul 2013 | 7:25 am
    Fixing a brand is hard. Rarely does salvation arrive in the form of one product, tag line, commercial or initiative because a broken brand is rarely ill in just one area of operations. This fact, obvious though it should be, seems lost on too many brands. Forget improving product quality or the in-store experience. They want a silver bullet – a magic elixir that fixes all their ills with minimal time and effort. They are like a man who goes to the doctor and discovers he has extremely high cholesterol. The doctor advises, "I'm going to put you on Lipitor, and you'll have to exercise…
  • So Long, and Thanks for All the Retweets

    Jason Fox
    26 Mar 2013 | 9:33 am
    Photo by Bill HornsteinOn Monday, May 11, 2009, the statement "I've yet to hire a writer who uses ellipses in an ad" echoed out across the Twitterverse and into the feeds of 15 followers*. And so began the long, steady, often donut-powered accumulation of once-a-day crumbs of (alleged) ad wisdom that is @leeclowsbeard. And today it ends. Kind of. A few moments ago, I tweeted Crumb O' (Again, Alleged) Wisdom No. 1,000. That seems as good a milestone as any to give it a rest before I grow even more repetitive. Maybe for a few weeks or months. Maybe forever. Who knows. But unless a hue and cry…
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    Why Advertising Sucks

  • Here's looking at you, WAS.

    Me
    12 Sep 2014 | 1:21 pm
    I started this blog years ago after returning from work at some ad agency from hell. I was tired, beat, frustrated. I needed a place where I could be myself, where I could write, write and write - without someone telling me that it was not on strategy, not witty enough or they just "didn't get it". I needed to do something meaningful with my life. So I opened up my laptop and just started writing.It. Was. Heaven.As the weeks went by, I decided to call up two of my best friends to tell them about this little secret place where we could vent and do what we love most in the world. I knew we had…
  • It still sucks: A goodbye letter from RestrictionsApply

    Me
    12 Sep 2014 | 12:47 pm
    When "Me" began WAS almost ten years ago, there was no Facebook, no Twitter, no concept of social media. In fact, smartphones didn't exist either. Blackberry, SMS, email and blogs, of course, were the way to go. I take pride in the fact that WAS was one of the first blogs out there with active participation from the co-authors (or is it co-posters?) and, most importantly, from our readers. In a matter of weeks, a small community was created, one in which we all shared a love/hate relationship with the advertising industry. Many things evolved over the years, most notably the range of topics…
  • Top 10 things I’ve learned from advertising

    Joker
    12 Sep 2014 | 12:20 pm
    10. You’ll meet some of the most talented people in your life. Simply put, I’ve met artists, writers and people with endless amounts of talent that somehow ended up in advertising. They are priceless gems that are not appreciated and underutilized. 9. It is the best job in theory. In practice, advertising sucks because of agency culture, power plays, revisions, shitty clients etc. In theory though, advertising is the strategic use of creativity. That’s awesome except not every agency is built the same. Still, the process is often broken and you will know to redo one thing about twenty…
  • To be continued…

    Joker
    12 Sep 2014 | 7:11 am
    This is my final message here on WAS. It’s been a hell of a run. We almost got to 4,000 posts. We tore shit up. We spoke our minds and hearts... We didn’t hold back. And now, this blog ends. There is more to come from all WAS contributors, but this blog will pass to a better life. For my part, I have loved these 9 years of hate filled love. I was able to truly find my passion, which is writing. We’ve bled, we’ve sweat and shed tears for this blog. We’ve had our asses dilated by an unforgiving industry that pushed us to the limit. But we’re still fucking here. We’re ending the…
  • Why advertising doesn’t suck

    Joker
    12 Sep 2014 | 5:44 am
    For 9 years we’ve been ranting about why advertising is a piece of shit... and the fact is that there are some great things in advertising we overlook or simply don’t focus on because there’s so much to deal with. So yeah, for 9 years we’ve preached the contrary... though I insist, advertising doesn’t suck. I’ve met some of the most important people in my life thanks to advertising. You come into contact with interesting people, you learn a lot of a lot of industries, there’s never a dull moment, you learn to deal with a myriad of human tempers. In essence, it’s a whole life…
 
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    Brains on Fire

  • I love beautiful design.

    Robbin Phillips
    29 Sep 2014 | 9:25 am
    I’m inspired by Moe’s (@jukboxdiver) flower designs. So wonderful they make my heart swell. I really, really love beautiful design. And luckily, I’m surrounded by a group of kindred spirits when it comes to loving great design. They express their love of beautiful design in many ways – the words they choose, the clothes they wear, the objects on their desks, the work they do and share, the photos they take and the things they create and build. I believe design makes us feel happier and stronger and more connected to each other. They understand that great design stirs…
  • Friday Fotos | Edition 26

    Amy Taylor
    26 Sep 2014 | 12:07 pm
    The post Friday Fotos | Edition 26 appeared first on Brains on Fire.
  • There’s No Substitute for Function

    Amy Taylor
    23 Sep 2014 | 6:24 am
    I’m just going to say it: yesterday evening was a bit of a bust. The good news? There was a lesson in the bust. A few weeks ago, a friend and I registered to support the local branch of a national organization we love. It’s the kind of love we both regularly share on social. (A love so deep, in fact, I’m not going to call them out by name in this post, and will simply refer to them as ORG.) ORG just launched a new app that is pretty neat. It tracks your donor information, vitals and even gives you the ability to watch your donation make its way through the system. As a…
  • Passion and Curiosity.

    Robbin Phillips
    22 Sep 2014 | 7:18 am
    Often, when someone finds out that I’ve co-authored a book called The Passion Conversation they say something like this: “Boy. I could use your help.” Or “I would sure like to find my passion.” If you’ve read The Passion Conversation you know it’s not a self-help book focused on finding your personal passion. It’s a book about understanding and unearthing WHY your customers would want to have a dialogue with you in order to create conversation and advocacy. While you might actually end up happier at work when you shine a light on your organization’s…
  • Friday Fotos | Edition 26

    Amy Taylor
    19 Sep 2014 | 12:47 pm
      Like photography? Join several of the BOFers tomorrow (Saturday, September 20) at Furman for the #YeahTHATInstameet guided photo walk around campus. More details here Treating our clients to 128 ounces of organic juice- all in a day’s work at #brainsonfire. Book buds. Ramsey’s desk is a wonderland. The post Friday Fotos | Edition 26 appeared first on Brains on Fire.
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    Content Marketing Institute

  • 6 Ways to Reinvigorate Your Stale Online Content Marketing

    Neil Patel
    30 Sep 2014 | 3:00 am
    Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens. Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel.  1.  Stay consistent There’s a huge temptation to slow down on your content creation efforts when things get boring. However, this is precisely the time not to quit or rest on your achievements. Content marketing is a tough nut to crack for many marketers,…
  • Two Critical Actions That Distinguish Great Content Marketers

    Joe Pulizzi
    29 Sep 2014 | 3:00 am
    For a long time, I didn’t feel successful — though perhaps it’s more accurate to say that I didn’t really know what success was. I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. My major had been “undecided,” until the beginning of my junior year.  The only reason I chose Interpersonal Communications at that point was it was the only degree where I could actually graduate on time (with a few additional courses). As I came close to graduation, I felt like sports marketing was something…
  • Why Content Strategists Shouldn’t Lose Sight of Actual People

    Jonathon Colman
    28 Sep 2014 | 3:00 am
    Editor’s Note: At the Content Marketing Institute, we’ve been spending a lot of time lately talking about content strategy — and what we’ve learned is that marketers on the whole have a hard time understanding the discipline, never mind integrating a content strategy approach into their current activities. For that reason, in the February 2015 issue of CCO magazine we’ll be cracking open content strategy and asking experts in the field to describe how it works on the ground. In the meantime… One of our favorite experts on the subject is Jonathon Colman.
  • This Week in Content Marketing: Is Corporate Blogging Waning?

    Joe Pulizzi
    27 Sep 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I reflect on Tribune Publishing’s decision to invest in a content marketing shop, review a horrible example of native advertising from a personal injury law firm, and question the accuracy of new research that shows corporate support for blogging is waning. We also praise a thoughtful article on the opportunities that podcasting offers to marketers, rant about a questionable strategy for managing digital and offline marketing, and rave about a presentation with a…
  • Ideas to Spark Your B2B Content Marketing Imagination

    Ann Gynn
    26 Sep 2014 | 3:00 am
    General Electric uses the tagline “Imagination at Work” to capture the essence of its $16 billion-plus company, which is staffed by more than 305,000 workers in more than 170 countries. A richly connotative description like that requires no small amount of imagination from GE’s marketing team, which is charged with the task of translating this three-word concept into relevant stories that will engage its target audiences. At this year’s Content Marketing World conference, GE’s Global Manager of Digital Marketing Katrina Craigwell offered a glimpse into some of…
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    Adrants

  • Ad Industry Productivity to Plummet 37% During Advertising Week

    29 Sep 2014 | 10:03 am
    Did you read that headline? Will you tweet it? Will you share it on Facebook? Maybe LinkedIn? Oh and how about on Ello? Oh yea. Ello. Everyone's on Ello this week, right? Oh wait, you're not? Loser. OK, just kidding. You're actually one of the smart ones to avoid this FOMO Folly that's reached epic insanity. Anyway, back to the matter at hand. Its Advertising Week. And all the bigwigs, blowhards, pontificators, bloviators and, oh yea, smart people who know all kinds of awesome shit about advertising have gathered in New York to share their expertise so the rest of us can Tweet it, Facebook…
  • An Inside Look At How These 4 Agencies Collaborate to Create Awesome Content

    29 Sep 2014 | 8:44 am
    Content marketing, inbound marketing and native advertising practices have entrenched themselves in every corner of the marketing spectrum. Entire businesses like Buzzfeed, Nativo and ShareThrough have sprouted to serve this growing marketing practice. But it's not just publishers and ad tech vendors who have hopped aboard this train. It's ad agencies as well. But how are these agencies folding these new methods of marketing into their service offerings? How are they collaborating internally and with external resources to ensure everything moves along swimmingly? To find out, we reached out…
 
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    Firepole Marketing Blog

  • Google’s Changing: 4 Inbound Marketing Practices to Retain Your Ranking 

    Guest Author
    29 Sep 2014 | 5:15 am
    Whether you’ve noticed it or not, Google has been making a lot of changes to its search algorithms – the search engine mogul has introduced 45 major algorithm updates in the last three years, in addition to about 600 small modifications it makes annually. And because 89% of buyers use search engine queries to make purchase decisions, Google ranking has a significant effect on online marketing. Your online marketing, to be specific. In order to succeed, businesses must develop a strong online presence, one that plays well with Google. As growing competition makes it increasingly…
  • Firepole Funnies #009: One More Email

    Christina Gunn
    28 Sep 2014 | 5:15 am
    Enjoying the Firepole Funnies? If you liked what you read here, please let Christina (and the rest of the Firepole team) know in the comments below. Feel free to suggest future comic strip ideas – we can’t guarantee we’ll use your idea, but we’re always open to suggestions! And if you think we deserve it, please share this on your Facebook, Twitter, Google+, Pinterest, LinkedIn, or other social media account!
  • CEI 078: Building a Multi-Passionate Business with Brennan Dunn

    Steph Colbourn
    27 Sep 2014 | 5:15 am
    Like many entrepreneurs, Brennan Dunn is passionate about lots of different things: software (Planscope), books on pricing and lead generation, a consultant for consulting businesses, and more. Unlike his fellow multi-passionate entrepreneurs, Brennan has built a successful business that allows him to pursue his different passions at the same time. How did he do that? How did he build a company that allows him to follow his dreams, and yet is still a successful business? The answers are in today’s podcast episode with Danny and Brennan! To get started, simply click the play button…
  • How To Turn Your Best Customers Into Referral Machines

    Guest Author
    26 Sep 2014 | 5:15 am
    “Do you want more customers?” I bet if I asked you this question, right now, you would answer: “Yes!” That is why you invest a lot in building your audience, developing your relationships, connecting on social media, and building your email list.  You are doing all those things to achieve one goal: To keep your business healthy by constantly adding new customers. You want to invest your time and effort where you know you will find your best prospects. But how, exactly, will you find those best prospects? One of the best ways to find them is to enlist your existing…
  • How to Create Your Social Media Marketing Plan of Attack

    Guest Author
    25 Sep 2014 | 5:15 am
    Social media has quickly become very important in marketing a business. It seemed to come from nowhere and then before we knew it, it was everywhere! Social media is a very powerful tool when it comes to building a successful business. You can really interact with your target market, grow relationships and encourage peer to peer referrals. Because social media has grown so quickly, many businesses jumped on the social media band wagon to make sure they didn’t miss out. But, they never really took the time to make a plan of attack. If this is you, today is the day where you stop, reflect…
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    Churbuck.com

  • The Indian Meetinghouse, Mashpee – 52 Churches

    David Churbuck
    27 Sep 2014 | 8:11 am
    In November of 2o08, in the midst of the Great Recession, I felt something was missing from my life but couldn't put my finger on it. My career in technology felt a bit soulless, a losing battle against buzzwordic bureaucracy and the realization that the excitement and drama of being in Beijing that August for the Summer Olympics was over and not likely to return, I felt a bit like Ishmael, restless, bored. Spleenish: "Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses,…
  • Paul Noonan has passed away

    David Churbuck
    21 Sep 2014 | 7:15 am
    My dear friend Paul Noonan passed away at home in Cotuit yesterday, Sept. 20. As the arrangements for his memorial come together I'll share them here, along with my memories of the man. My condolences to his brother and sisters and his many friends. Like most people I googled his name and found this fitting tribute to Paul in a cruising guide to the New England Coast. This was doubtlessly back in early 90s when he was driving the red jeep with the "Friends Don't Let Friends Vote Republican" bumper sticker, clam rakes hanging out the sides because he was off to perform A Blessing of the…
  • Silicon Valley & Parachute Journalism | Om Malik

    David Churbuck
    7 Sep 2014 | 6:13 am
    When working for Forbes, I pointed out the dichotomy to my then boss, David Churbuck and he quipped: “Classic Parachute Journalism.” According to Wikipedia, “Parachute journalism is the practice of thrusting journalists into an area to report on a story in which the reporter has little knowledge or experience.” This is a term that has typically been used in context of reporters sent to foreign lands to cover hot stories. via Silicon Valley & Parachute Journalism | Om Malik.
  • Go Ride Boat

    David Churbuck
    22 Aug 2014 | 1:11 pm
    Just a lazy cruise around Grand Island in the gloaming of an August evening and what do we see but this vision out of The Great Gatsby, the magnificently restored 104-f00t Trumpy Fantail, Freedom of Newport, RI (naturally). I gave her all the channel she wanted.  
  • The Kettleers of 2014

    David Churbuck
    12 Aug 2014 | 11:14 am
    Cotuit's baseball season came to an end last night as Falmouth took the second of the three-game Western Division championship with a blow-out 17 hit, 10 to 2 victory at Lowell Park. I missed the game but as I drove into the village around 7:45 pm I passed the remnants of it and saw  a Kettleer walking down Lowell Avenue onto Main Street in his untucked uniform, his host family surrounding him, escorting him home f or the evening after a season of highs and lows, two bats sticking up in the air from his backpack on his shoulders, the wooden bats the Cape league is known for. I didn't…
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    brandflakesforbreakfast

  • Lincoln may need to hire a new actor

    Simi Jain
    29 Sep 2014 | 5:40 am
    Matthew McConaughey is a babe - there are no two ways about it. Lincoln's casting of McConaughey as the new face of the brand to appeal to millennials was brilliant. However, their latest spot was just begging to be spoofed. Ellen DeGeneres did just that - and in fact, it actually makes the nonsensical commercial much easier to understand. Sorry, Lincoln - nice try, but you'll definitely need to cast a new stud after this.
  • killing one ad at a time

    Simi Jain
    29 Sep 2014 | 5:29 am
    New York City is beautiful. But their subways really aren't. The ubiquitous advertising plastered over every possible surface, wall, and object really doesn't help, either. Although sometimes colorful and visually interesting, Street Artist, Jordan Seiler, argues that an overabundance of advertising can be detrimental to your mental health. So, he's created an app that allows you to point the camera to an ad and see artwork instead from local artists. Although perhaps a slightly dramatic stance on advertising in public places, the idea of supporting local artists and advertising their work is…
  • it's a bird, it's a plane... it's a drone.

    Simi Jain
    29 Sep 2014 | 5:08 am
    Did anyone even know what a drone was before this year? Drones, a long-standing military tactic, have been utilized across a variety of advertising campaigns lately (see how Coca-Cola did it). Austria's Ars Electronica Futurelab has found an even cooler way to use them. Their latest innovation, Spaxels, is literally flying light. This, ladies and gentlemen, is the next generation of advertising: flying light to create billboards on the biggest canvas imaginable. Embrace the future. It's coming.
  • Imma let you finish, but first lemme pull on your heartstrings

    Stephen Palinkas
    26 Sep 2014 | 5:20 am
    For the dog lovers out there, you know the saying is true: “dog is a man’s best friend.” Budweiser is quite aware of this and has decided to bring the Budweiser puppy back for its latest heartwarming ad. Well it’s more of a quasi PSA for drunk driving, but it hits home for a lot of people out there. The spot was created in part to support the brand’s 5th annual "Global Be(er) Responsible Day" – which is today. So have a cold one, but remember your #FriendsAreWaiting.
  • have no fear, super beagle is here

    Stephen Palinkas
    26 Sep 2014 | 5:10 am
    Move over Wonderdog, there’s a new hero in town. KLM Royal Dutch Airlines recently introduced the world to the next super dog. He’s faster than a kitten, sense of smell more powerful than a hound, able to leap tall luggage in a single bound… it’s Super Beagle. Okay, so maybe that’s a stretch, but this super pooch is bringing joy to KLM passengers and workers alike. He’s been trained to reunite passengers with their missing belongings in the airport. Hey, if that’s not super, then I don’t know what is.
 
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    Being Peter Kim

  • The “Big Six” digital marketing trends

    Peter Kim
    29 Sep 2014 | 6:00 am
    That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
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    TrishaLyn.com

  • Cabin Fever Laced with Agoraphobia

    Trisha Lyn Fawver
    27 Sep 2014 | 9:00 am
    For some reason today, I’m stuck with the feeling of “I gotta get out of here”.  Aside from my cat attack healing, and missing a couple of days work to recuperate, I haven’t really had a stressful week, just… odd.  Anxious.  Shuttered.  I’m completely torn in half with an overwhelming desire to get outside, go somewhere new or different, and an overwhelming desire not to leave the house for fear of stares at my face. Late Friday afternoon, I was just thinking about how much I wanted to get away for the weekend.  Get out of town, even if that’s…
  • Cat Attack: Et tu, Lunchbox

    Trisha Lyn Fawver
    25 Sep 2014 | 9:45 am
    WARNING: This post will contain a graphic image of my injuries. Recently I was attacked by my cat. I don’t know why. I don’t know what set him off. But this is a lasting event that will leave me scarred and here’s the story.  This is kind of long winded, but bear with me. What Happened? Sunday September 21, 2014.  I was sitting on my couch with Winston and Lunchbox and as the show I was watching changed to an episode I’ve seen before, I got up with the intention of going into the bedroom to get a laundry basket.  I needed to switch our laundry in the garage. A few…
  • Canine Diabetes is a Drag

    Trisha Lyn Fawver
    19 Sep 2014 | 9:45 am
    Why is it that my poor pug Winston has to be like me in so many ways?  He could never see well, his ankles give out on him at random times, he was overweight, he snores, and now… he has canine diabetes.  Granted, he’s worse off than I am in the eyesight and diabetes departments – at least I can see with glasses and don’t have to take insulin… he’s pretty much totally blind now with his detached retinas and I have to give him an insulin shot once a day.  Le sigh… Since May, Winston hasn’t really been himself.  He started panting all the time.
  • Little Mermaid Stamped Manicure

    Trisha Lyn Fawver
    17 Sep 2014 | 9:45 am
    If you know me at all, you know that my favorite animated Disney movie is The Little Mermaid.  I love it so much that I collect almost all things Ariel and Ursula.  I broke my usual rule of not buying Christmas things until after Thanksgiving at the end of August because Hallmark came out with a new The Little Mermaid ornament this year and it was the last one on the shelf!  I couldn’t very well risk NOT getting it! Cut to the week before last, when I was at the salon chatting with my amazing hair stylist Kacie Kersey while she boosted my bottle red color.  I was chatting about how…
  • TrishaLyn.com On the Top 100 Technology Blogs

    Trisha Lyn Fawver
    16 Sep 2014 | 1:00 pm
    I don’t know how it happened either, but yes, I’ve been included on a list of the top 100 technology blogs.  TrishaLyn.com is #73, which is respectable given that there are 27 other blogs I beat out.  The list looks like it was ordered by Alexa rank, which is cool.  I see some good blogs on there that I know and like, so I’m definitely in good company! Check out some of my favorites: Apps Gone Free Zac Johnson Ask Dave Taylor And now, the whole list, in handy infographic form: An infographic by the team at Rebateszone TrishaLyn.com On the Top 100 Technology Blogs appeared…
 
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    AdWeek: AdFreak

  • Yes, Barbarian Group Has a Waterless Hot Tub. But Look What Barton F. Graf Has

    29 Sep 2014 | 2:42 pm
    These agency tours of The Barbarian Group are pretty impressive. But you know who's not that impressed? Fellow New York agency Barton F. Graf 9000. When Barbarian Group released its Vimeo video showing off its giant, snake-like, resin-poured "Superdesk," Barton F. Graf responded with its own video about its own enormous piece of continuous furniture—called the floor. Last week, Adweek went into the Barbarian offices for a closer look, and got to see the agency's waterless hot tub (see below). But once again, Barton F. Graf ups the ante with a waterless kiddie pool.
  • Jeff Goldblum Is Out of His Mind in Tim & Eric's Loony Ad for GE Lighting

    29 Sep 2014 | 12:30 pm
    GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of "Childlike Imagination" (an Emmy nominee this year); the haunting dystopia of "Ideas Are Scary"; the adorably odd science fiction of "The Boy Who Beeps." So, obviously it was time to completely change things up—and hire Tim & Eric (aka, Tim Heidecker and Eric Wareheim) to direct a barely clothed but great-haired Jeff Goldblum in this totally bonkers fake infomercial for the GE Link lighting solutions. It's kind of all over the map, but the…
  • Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awareness

    29 Sep 2014 | 11:31 am
    Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises. Below is a fun series of ads from DDB Singapore timed to Breast Cancer Awareness Month in October. They'll hit close to home for anyone who regularly uses social media and happens to have breasts, or knows anyone who has them (and wants them to be healthy). The familiar logos have been redesigned to anatomically pay homage to breasts and remind you to perform an exam—on yourself, or someone you care…
  • This Interactive Time Capsule Wants to Grant You Immortality as a Digital Avatar

    29 Sep 2014 | 10:22 am
    Today's cool but slightly horrifying vision of the future comes courtesy of Yourbot, which is a combination of a digital time capsule and man's search for immortality. Yourbot is a service that creates a psychological profile of you, then uses photos of you to create a 3-D digital avatar that can be shared with your descendants after you pass on, fully capable of communicating your memories and personal anecdotes such as your first kiss. While users will primarily interact with Yourbot on the Web or via a mobile app, the creators are also developing a voice-activated device featuring…
  • Breyers Shows You What Parents Do After the Kids Go to Bed, and It's Pretty Messed Up

    29 Sep 2014 | 10:04 am
    After the kids are tucked into bed, parents like to turn the lights down low, put on some not-safe-for daytime programming, and get down and dirty ... with frozen desserts. At least, that's what Breyers claims in this off-the-hook song-and-dance number from DDB that manages to get "I said so" to rhyme with "gelato." The music video is an extended version of a concept visited in an earlier 15-second spot, in which a young son catches his parents snacking on Breyers Gelato Indulgences in the middle of the night. If you thought the first ad was cheesy, this…
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    Marketing Pilgrim - Internet News and Opinion

  • AdWords upgrades with new mobile ads and real-time creatives

    Cynthia Boris
    29 Sep 2014 | 1:59 pm
    AdWords is upping their game with big changes in mobile design and small changes with big results for display. Let’s begin with mobile. I just wrote a post about how people pay more attention to ads on a smaller screen but simply shrinking your desktop ads to fit a smartphone isn’t how it should be done. AdWords is rolling out Mobile lightbox Engagement Ads that dynamically resize to fit the screen. In this example, the ad begins as a thin invitation to click. Then it expands into this intriguing visual with multiple, interactive options. You can watch the video, read more or find…
  • Study shows consumers are most receptive when they’re out in public

    Cynthia Boris
    29 Sep 2014 | 12:57 pm
    If I’m up against a deadline and I’m pounding away at the keyboard like a mad woman – don’t tell me what you want for Christmas or what we need at the grocery store. I might hear you, but I won’t HEAR you because my mind is closed off to anything but getting that article done. If you want me to pay attention to what you have to say, you have to wait until I’m in a receptive mood. The same goes for advertising. The potential customer has to be in a receptive mood before they can pay attention to your ad. And you know where this is going. . . YuMe and IPG…
  • Facebook launches Atlas, the anti-Ello ad platform

    Andy Beal
    29 Sep 2014 | 7:16 am
    Did you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello. I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons. Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive. Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that…
  • Friday Roundup: LinkedIn gets chatty, Yahoo retirees and more

    Cynthia Boris
    26 Sep 2014 | 1:36 pm
    Another Friday is upon us and I have a few new tidbits to share. Grab your favorite beverage and let’s get to it: LinkedIn Hooks up with WeChat WeChat, the world’s fastest growing social app (says LinkedIn) now has LinkedIn baked-in. The messaging platform launched in China in 2011 and now has 600 million users (or less, depending on who you ask.) The app does appear to be very popular with users outside of the US and could be very handy if you’re doing business in China or India When you hook your account up to WeChat you can pull over all your contacts with a few clicks…
  • Hey there! Pinterest’s new privacy policy allows marketers to target and track

    Cynthia Boris
    26 Sep 2014 | 12:25 pm
    If you visit Pinterest today, you’ll find a notification banner at the top of the page. “Hey there! On October 19, 2014, we’ll update our privacy policy to help make Promoted Pins more relevant. Here’s what’s new.” The link takes you to the updated policy and if you scroll up you’ll see the original policy but Pinterest doesn’t call out what’s different from one to the other. That’s not nice. I compared the two docs and here’s what I found. The first section of the privacy document is called “What information do we…
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    Marketing Interactions

  • How Did Buyers Get Here?

    ArdathAlbee
    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    ArdathAlbee
    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    ArdathAlbee
    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
  • The B2B Funnel is Now a Sieve

    ArdathAlbee
    8 Jun 2014 | 4:02 pm
    The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. I'm not talking about using them, I'm talking about considering how they all work together. If you want to plug the holes, it's time to consider:…
  • B2B Marketers Must Stay In the Game to Prove Business Impact

    ArdathAlbee
    20 May 2014 | 7:03 am
    I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.” “When your sales involve multiple buyers in a complex, highly considered process, and when there is a distinct hand-off from marketing to sales—it can get a bit murky when figuring out where marketing’s influence ends and sales’ influence begins.” The question that came up for me (and has for some time) is: Why is there a distinct handoff? If you look at the first…
 
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    A Source Of Inspiration

  • Is YouTube the next TV?

    Armando Alves
    8 Sep 2014 | 6:49 am
    YouTube:Lab at Ars Electronica places a recurring  question: is YouTube the next TV? From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required). Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how…
  • Trash-talking GIFs

    Armando Alves
    8 Sep 2014 | 6:19 am
    The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents. From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players. You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message. Now, when can…
  • Destiny: Planet View

    Armando Alves
    2 Sep 2014 | 4:01 pm
    One of the most expected game titles launches next week: Destiny, is a next generation first person shooter developed by Bungie. And to add even more suspense to the title, a new cinematic experience launched to day, created by 72 and Sunny. Street View is one of the most notorious Google technologies being used, repurposed for Planet View, as we have a first person exploration of the planets featured in the game. Narration, gameplay videos and tooltips introduce the (future) player to Destiny’s environment and probable enemies. Be sure to turn up the volume.  
  • What’s wrong with my car? There’s an app for that

    Armando Alves
    28 Aug 2014 | 4:52 pm
    A new project on Kickstarter, promising to make you look less ignorant whenever your car has problems. Fixd plugs a dashboard sensor and sends notification to your phone when problems arise. The app provides multi-vehicle support, with notifications and advices on what you should do to fix it. Coming from someone who’s almost clueless regarding car mechanics, shut up and take my money.    
  • Hashtag my ass

    Armando Alves
    26 Aug 2014 | 3:52 pm
    It’s been a while since i’ve discovered a decent personalised video,  but this on from Stink Digital to promote Etienne de Crécy’s new single “Hashtag My Ass” is quite impressive. The interactive music video at HashtagMyAss.com connects to your Instagram profile and selects photo/hashtag combinations to appear onto record sleeves in the video. The video created is then available for direct upload to Etienne de Crecy’s YouTube channel, superdiscount3. Mine’s below and it’s bootylicious.
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    AttentionMax

  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
  • Kayak Fishing

    Max Kalehoff
    6 Sep 2014 | 4:26 pm
    Since I was a toddler, I’ve fished Long Island Sound waters most seasons from an outboard runabout. Common catches include bluefish, striped bass, flounder, fluke and (undesirable) sea robins. I always wanted to try reeling in bluefish and stripers from a sea kayak with light tackle. It seemed like a more immersive and vulnerable thrilling method of fishing. You can drift naturally right at the surface, and maneuver easily in shallow and rocky shorelines. I also liked the idea of quickly strapping a light, seaworthy vessel to the top of my car at a moment’s notice, and launch…
  • USPS Paddles The Scenic Route

    Max Kalehoff
    30 Aug 2014 | 6:24 am
    When you think of paddles, you think of scenic outdoors while traveling efficiently and elegantly through water. Though this is a different sort of paddling trip. Last weekend, I ordered online a paddle for my ocean kayak, and it was shipped via USPS Priority Mail 1-Day. I’m not an efficiency expert. I don’t know much about shipping and logistics. Yet the route my paddle took just doesn’t look right. At four days (and counting), the delivery didn’t meet the “1-Day” promise. Here’s a screenshot of  my paddle’s tracking information,…
  • Whatever Pleases You (On Your Personal Blog)

    Max Kalehoff
    28 Aug 2014 | 4:32 am
    “There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you.” That’s according to Fred Wilson, in an essay about a New York renaissance in personal blogging. I agree. I write on this website about things that please me — my work, my family and interests like sailing, farming, cooking and Costco. Shakeshack Singles please me, so I chose to include one as the feature image of this post. Sometimes I decide to switch the visual themes around. Sometimes it pleases me to do or publish nothing…
  • Cockroaches and Pop-Up Ads

    Max Kalehoff
    18 Aug 2014 | 6:19 pm
    The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”). They’ve come with some great quotes as well. The first, on the beloved pop-up ad: Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions…
 
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    Rescue Marketing

  • Constraint and risk avoidance

    Mark Riffey
    24 Sep 2014 | 2:39 am
    How do you manage constraints and risks? The two significantly impact your company’s ability to stay alive, much less grow. Constraints appear in many different forms: people, equipment, capital, cash flow and mental bandwidth are just a few. “Being constrained by hardware actually makes it impossible to do the things that you want to do as a business.” – Amazon.com CTO Werner Vogels. Computer server hardware and manufacturing gear like a CNC machine or 3-D printer speeds are constraints that could prevent you from keeping up with demand, much less expanding how much…
  • Big Data, Small Business

    Mark Riffey
    22 Sep 2014 | 2:09 am
    Last week, we talked about questions. Questions tend to produce answers and more questions, which can result in a pile of stuff that overwhelms a small business. As a business and client base scales, these questions produce data that you can use for guidance, decision making and to ask even better questions. Again, this can result in a pile of stuff (data, in this case) that overwhelms a small business. A common reaction to this phenomena is to ignore the data, or to be so overwhelmed by its volume that you can’t discern anything from it. Entrepreneurs tend to want to do it all and if…
  • Ask great questions

    Mark Riffey
    15 Sep 2014 | 2:34 am
    I’m always looking for better questions to ask. Good questions educate me about a situation or a mindset someone is in and help me understand where they’re coming from. Great questions can open the mind of the person you ask the question of. They tend to create discussions that create slight momentum shifts toward changes previously considered “impossible”,  “too costly” or in conflict with existing thoughts, processes and mindsets that are considered sacrosanct. Asking great questions without belittling or embarrassing the person being asked is an…
  • ROI: Why they don’t take your call

    Mark Riffey
    4 Sep 2014 | 3:21 am
    These days, it isn’t about the shine; it’s about what happens when the shine wears off. Will your business owner clients think positively of you a year from now because of an investment you championed? They’d better. Without buy in from everyone involved, resistance is the best you can expect the next time you visit. As for this time – If you can’t explain to a random person in the lunch room or the warehouse why their employer should buy your stuff, it’s going to get picked to shreds. ROI and the Why-To-Buy The key to being successful is establishing…
  • Save your bacon: Backup your stuff

    Mark Riffey
    2 Sep 2014 | 4:00 am
    Today was yet another one of those days that come far too often. A day when someone tells me their computer crashed and they have no backups. For months. This isn’t a computer at home that’s used for email, Facebook and maybe an occasional game. This computer is used to manage their customers’ technical data and no one has bothered to back it up. We’re talking several gigabytes of contact information, among other things. The stumper for me is this: Despite the fact that a sizable portion of this company’s tens of millions in revenue depends on the data this…
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    Adverblog

  • Madden NFL Giferator

    Mark
    15 Sep 2014 | 6:56 pm
    The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Check out the site here
  • Think like a marketer. Behave like an entertainer. Move like a tech startup.

    Bridget
    10 Sep 2014 | 7:09 pm
    If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. The title “Think like a marketer. Behave like an entertainer. Move like a tech startup.” references this new approach that effectively combines Madison Avenue, Hollywood and Silicon Valley.  
  • The DNA project – A New Kind of Musical Co-Creation

    Nikolaj
    9 Sep 2014 | 2:35 pm
    “When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz To me this is just mind-blowingly awesome. I’ve been a huge fan of Electronic Music Producer and Composer J.Viewz ever since I saw him playing “Teardrop” by triggering samples using vegetables. He is constantly pushing the boundaries of how music can be experienced and in this case created. With The DNA Project he is totally redefining how music is made by opening up the entire creative process. The DNA Project…
  • Adidas Predator Boot

    Mark
    8 Sep 2014 | 1:16 am
    Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes – how much can they say about a thing that does one thing?? Anyway take a look… The site is here
  • Hashtag My Ass

    Tim
    5 Sep 2014 | 3:46 am
    Etienne de Crécy has cracked (!) the secret of hashtagging. And all you Twitter-Instagram campaigners can go packing. Connect your Instagram account to Etienne’s site and see your very own video version of his new single. Now shake your booty. My own Instagram account @tbuesing did surprisingly well in the array of vinyl sleeves. It instinctively picked the best shots. Or let’s say it is driven by the right analysis of my hashtags (‘Sunset – No Filter!’). It even uploads the result as my personal video to YouTube as you can see below: All the users’…
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    All You Need Is A Good Idea!

  • Gobbledygook

    Jay H. Heyman
    29 Sep 2014 | 6:55 am
    What can Susan Story (I assume that is indeed her real name) teach us about communications? Especially since she is C.E.O. of a utility company, and her background is in engineering, two fields historically not known for breakthrough creative insights. Well, here’s a recent quote of hers: “Engineers aren’t universally known for having strong communication skills…I found that it’s one thing to know things and have ideas, and it’s another thing to be able to communicate them.” There’s her first lesson. Having an idea is only the first part of our process—though arguably the…
  • As opposed to books that make you dumber?

    Jay H. Heyman
    25 Sep 2014 | 7:28 am
    Saw this sign at my local Barnes & Noble. And though my book was not in the display, it seemed lilke a category I would be proud to be included in. Guaranteed to make you think! Related articles Barnes & Noble removes ability to download its e-books outside of the Nook ecosystem Barnes & Noble and the battle between Amazon and Hachette Barnes & Noble $199 Barnes & Noble Nook Tablet Puts Heat on Kindle Fire
  • It’s never useless if it makes you smile

    Jay H. Heyman
    22 Sep 2014 | 6:50 am
    OK, I am a word person, and do tend to focus on ideas expressed in language, as opposed to graphics. A witty headline will usually grab my attention more quickly than a clever graphic. But I am not immune to the appeal of the unexpected, be it in a phrase or a logo. And when anything passes the “Smile test,” as in, "Did I respond warmly to the idea” then I don’t care if it’s a finished commercial or a rough idea sketched on a torn napkin. As the following shows, I don’t even care if it’s a marketing idea. Clever and unexpected is wonderful in art, architecture, fiction,…
  • I have no idea what this is selling. But I love it.

    Jay H. Heyman
    18 Sep 2014 | 7:25 am
    (Photo credit: Wikipedia) Maybe it’s selling black jackets? Or perhaps choral music? Or is it because I am the father of two girls that I don’t care what it’s selling? Because in 46 seconds this video has the emotional impact of the entire Sleepless in Seattle movie. Why it has fewer than 700 views is hard for me to understand, but my legions of reader will soon dramatically increase that number.  It is totally visual, so no worries if you don’t understand a word. (Turns out, a German DIY company, Hornbach, recently released this spot, so I guess they’re selling house paint. ) If…
  • Sorry, this ad showed me nothing

    Jay H. Heyman
    15 Sep 2014 | 7:38 am
    Every once in a while I come across an ad that is so good I can’t wait to share it with you. And then there are the ones that I want to share because I just don’t get it, like the one above for Extra gum. I simply don’t understand what they are trying to say. Well, that’s not totally accurate. I assume that the message is that the gum is long lasting. But you almost have to intuit that thought, because it surely is not communicated in the ad. Not in the headline, not in the slogan, not in the visual. Though admittedly that thought is referenced in the single line of copy,…
 
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    Seth Godin's Blog on marketing, tribes and respect

  • Wishing vs. doing

    Seth Godin
    29 Sep 2014 | 2:19 am
    By giving people more ways to speak up and more tools to take action, we keep decreasing the gap between what we wish for and what we can do about it. If you're not willing to do anything about it, best not to waste the energy wishing about it.        
  • Two purposes of user feedback

    Seth Godin
    28 Sep 2014 | 2:27 am
    What's a customer worth? A customer at the local supermarket or at the corner Fedex Print shop might spend $10,000 or even $25,000 over the course of a few years. That's why marketers are so willing to spend so much time and money on coupons, promos and ads getting people to start doing business with us. But what happens when it goes wrong? What if a service slip or a policy choice threatens that long-term relationship? If you know what's broken, you can fix it for all the customers that follow. It seems obvious, but you want to hear what customers have to say. After all, if people in…
  • None of this makes sense

    Seth Godin
    27 Sep 2014 | 2:17 am
    Your own personal media company, the focus on building individual skills, the networks that we're all part of... It makes no sense that we're busy spending our 'work' time weaving together audience, passion and new competencies. Unless. Unless we also acknowledge that the old method of productivity, of being a good employee by obediently doing what you are told, is obsolete. Our job is to figure out what's next and to bring the ideas and resources to the table to make it happen. Otherwise, all of this (this blog, your online activity, the courses you take) is nothing but a worthless…
  • A simple way to look at effective advertising in a digital age

    Seth Godin
    26 Sep 2014 | 2:08 am
    Would you miss it if it weren't there? Vogue magazine regularly runs more than 600 pages in length. And that's fine, because it's worth more with the ads than without them. On the other hand, if the ads disappeared from Twitter, would the service be better or worse? Media companies of the future will be built on ads we want to see, ads we'd miss if they were gone. [And yes, I mean your fundraising newsletter and your Facebook updates, and I mean the announcements on the speaker at the airport and the robocalls too.]        
  • Symptoms and diseases

    Seth Godin
    25 Sep 2014 | 2:16 am
    A fever is a symptom. There's an underlying disease that causes it. Giving you a fever (sitting in a sauna) doesn't make you sick, and getting rid of the fever (in a cold bath, for example) doesn't always get rid of the illness.  The New York Times bestseller list used to be a symptom, the symptom that a book was really popular. Now, it’s so easy to game and fake that some people have confused themselves into thinking that being on the list can actually cause your book to be popular. It’s easy to be fooled into paying a lot to hire a salesperson who is leaving a fast-growing…
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    Ogilvy Blog Aggregator

  • Le lancement de la plateforme digitale « Allianz Real Life »

    29 Sep 2014 | 8:06 am
        Avec un riche catalogue de prestations, Allianz souhaitait présenter ses offres de manière originale, simple et dans le quotidien des gens. Pour cela Allianz et Ogilvy Paris ont décidé d’utiliser Google Street View, service dans lequel on retrouve de nombreuses scènes du quotidien, mais également diverses images insolites pour illustrer les nombreux sinistres et présenter les prestations Allianz. Cette plate-forme digitale a été lancée par l’équipe d’OPR auprès de la communauté digitale le 27 mars en organisant un événement qui reprenait les codes du…
  • Two ways to always be thinking about customer behavior

    29 Sep 2014 | 3:23 am
    As marketers, we are paid to get people to take an action, usually one that improves the financial or mission performance of an organization (sales, money-donated, customer retention, etc…). We are trying to get people to buy, buy often, support our cause, tell others how great our organization is, sell our products better if they are in the sales channel.   Driving People to Action  Direct marketers often see the problem as all about the data. Data is their truth. Test enough tactics long enough and you will have refined a profitable approach. Brand marketers too often talk…
  • Social Digest – Email is exciting!

    26 Sep 2014 | 3:30 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the plunge… 3 THINGS YOU NEED TO KNOW Facebook will factor trending topics and news into its “served to” formula for content. In summary, this will give lower priority to user content, and higher priority to breaking news stories that are receiving high engagement – a step in the direction of the Twitter world. Spotify to bring takeover video ads into the…
  • How I Spent Over $30,000 To Relaunch My Brand

    24 Sep 2014 | 10:16 am
    I have spent far too much of my life thinking about marketing. It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim. I am clearly a guy that believes in the importance and power of building a great brand. Or I thought I did … until I launched my own business. How I Rediscovered The Value Of Branding … When I finally became an entrepreneur a little over a year and a half ago, I broke nearly every rule of…
  • Social Brings Spotlight to Gender Equality

    23 Sep 2014 | 3:36 pm
    Women are taking a stand against gender inequality and one of the most powerful platforms for the cause is social media. Making public otherwise ignored instances of gender inequality, social media has helped women take a stand and shine a light on even the most difficult situations. Brand Spotlight: Under Armour Under Armour’s #IWILLWHATIWANT campaign highlights professional females that have proven their prowess as women and ability to compete. They state that it is “a reminder that [women] don’t need permission, advice, or affirmations when you have WILL.” A celebration of women,…
 
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    Marketing.fm

  • A Return (to blogging)

    info@marketing.fm (www.Marketing.fm)
    8 Sep 2014 | 6:06 pm
    Somewhere over the course of the last few years I found myself writing and blogging less and less. I am not sure why this is but I wanted to change all that. So much has changed and transpired that I think I became paralyzed with the fear of having to “catch up” on all that I missed covering. One thing that has remained constant has been my system of tagging things that I would like to one day write about, and drafting the outlines or beginnings of posts via mobile. This system has left with me with a graveyard of links and half started posts that never saw the light of day. On…
  • New Time Warner Cable Speeds for NYC

    info@marketing.fm (www.Marketing.fm)
    30 Jun 2014 | 6:15 am
    I got an unexpected email from Time Warner recently stating that they were changing  Internet speeds for all subscribers.  If you have the latest cable modem, you simply need to call to activate the new speeds, and if not, they send you new hardware (and a box to return your old modem) – which is what I had to do.  This is interesting to me on a few fronts.  First, this seems like interesting timing given the recent customer complaints against Time Warner.  It also happens to be during the TWC Comcast merger time period which many do not seem to understand. Finally, that this all…
  • Thoughts on Facebook Slingshot

    info@marketing.fm (www.Marketing.fm)
    18 Jun 2014 | 11:09 am
    (cross posted to Medium to see what happens) Yesterday Facebook put out their latest app about temporal photos and video with the launch of Slingshot. At it’s core, it’s a photo and video messaging tool that lets you very easily create content to share with friends. However there are a few interesting things that are notable about a new app from Facebook. Facebook is not required. Upon signing up for Slingshot you are greeted with a prompt to enter your mobile number, confirmed with a code, then on to create a new username. Noticeably missing from this process is an easy signup with…
  • Personal Finance Tracking Apps

    info@marketing.fm (www.Marketing.fm)
    25 Apr 2014 | 5:14 am
    I recently read the NYTimes writeup of a ton of personal finance tracking apps and wanted to share my own thoughts. My conclusion is that there are a ton of apps out there, all take a ton of work, and none do the job quite right. This is a big opportunity as these apps can look at your personal spending habits, see SKU level data, and piece together very interesting demographics about a person.  There are lots of advertising opportunities surrounding this data, up selling to other products, and of course managing the funds someone has. Looking at my “Finance” apps folder it seems…
  • Getting to the bottom of the funnel

    info@marketing.fm (www.Marketing.fm)
    23 Apr 2014 | 5:22 am
    I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here. To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place. When I…
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    Hard Knox Life

  • You need to learn the rules of the playground first-hand

    Dave Knox
    29 Sep 2014 | 6:10 am
    A few weeks ago, I was invited to give a talk to a large financial services firm that was having an off-site for one of their divisions.  The audience was a group of 60+ marketers that had gathered for a three-day meeting on a variety of topics.  I was there to talk about innovation and how a company could leverage digital as a key driver.  During the Q&A that followed, one of the marketers in the audience asked about keeping up with all the new digital platforms that are launching.  In particular, she wanted to know how important it is for marketers to have first-hand experience…
  • Looking Back: The Birth of The Brandery

    Dave Knox
    11 Mar 2014 | 11:52 am
    This year The Brandery will welcome our 5th class of companies, a milestone that we could only dream of just a few years ago.   We didn’t expect to be looking back on our 5th Anniversary with 36 alumni startups.  And we for sure didn’t imagine that those companies would have raised over $45 million in venture capital.  Or that Over the Rhine would have been reborn on the back of these entrepreneurs. So as this year’s applications start to roll in on AngelList and F6s, I find myself being a bit nostalgic in wanting to answer the question that I’m often asked: “How did The…
  • Marc Andreesen’s 7 Traits To Reinventing Industries

    Dave Knox
    3 Mar 2014 | 6:20 am
    Marc Andreesen recently provided his take on the news industry and the opportunities to reinvent the business. But one of the most interesting parts of the post was the very end when Marc outlined the 7 traits that any successful business needs to reinvent industries. The following is an exert that deserved to be shared word for word: The good news is those that would survive and thrive are in control of their own destiny. The challenges and opportunities…can be rethought, addressed, and fixed. It’s similar to what any successful business goes through. The guidelines and the…
  • Is Facebook Building the 21st Century Procter & Gamble?

    Dave Knox
    20 Feb 2014 | 4:04 am
    Back in 2008, I had the chance to lead P&G’s Joint Business Planning with Facebook (as well as the other big digital media players).  The intent of the Joint Business Plan wasn’t about just increasing advertising dollars.  It was about knowledge sharing between the two companies with the goal of having a strategic relationship where we both became better businesses as a result.  This cultural exchange was about P&G accelerating our digital knowledge, while Facebook learned how brand marketers thought. Following the announcement last night of their purchase of WhatsApp,…
  • My plans for SXSW Interactive 2014

    Dave Knox
    17 Feb 2014 | 5:01 am
    With SXSW Interactive only a few weeks away, I wanted to see who else might be making the annual trek down to Austin.  I’m personally doing a shorter trip than usual, arriving on Thursday March 6th and heading home on Sunday March 9th.  But while I’m in Austin, I’m participating in a few different events this year. On Friday, March 7th I will be taking part in my first SXSW in a few years as we cover the “Internet of Cars.”  In partnership with Team Detroit and Ford Motor Company, the panel will cover: The internet of things is growing by leaps and bounds. But…
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    Lip-Sticking

  • #Sunisforshining Don't Let the Sun Catch You Crying

    Yvonne
    26 Sep 2014 | 10:31 am
    by Yvonne DiVita "You're just so hard to work with!" Harsh words to hear. Especially given the fact that I'm not hard to work with. Yes, I am proud and confident and I can be domineering. But, I also listen well and 99% of the time try to see things from the other person's viewpoint. The incident causing this statement arose from an event that had happened several weeks prior. The person making the statement had worked with a competitor, a big competitor, to devise some online content that she now wanted ME to share.  I was surprised. I was confused. I was ... slowly, a bit angry. "I'm here,…
  • Can We Trust Women Empowerment Ads?

    Yvonne
    22 Sep 2014 | 7:45 am
    Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary maker Lauren Greenberg, has been hailed as an empowering one for both genders by proving that perceptions of what women can and cannot do are vastly man-made. The ad joins a growing list of them that highlight strong, powerful women who are comfortable in their own skin, including those from brands…
  • Business Lessons From the Life of Joan Rivers

    Alicia Lawrence
    22 Sep 2014 | 7:40 am
    A successful business is often about finding the right key to open the right door. Joan Rivers once said, "If I can't make it through one door, I'll go through another door — or I'll make a door." She doesn't mention anything about finding a key, probably because she'd just knock the door down. The passing of this feisty, much-loved woman brings up a wealth of knowledge on how to navigate the business realm. Here are five business tips for women based on the legacy of this dynamic business woman. 1. Know When and How to Act Ms. Rivers was a flamboyant gossip at all the right times. Good…
  • What will your verse be? #theworldneedsart #artneedsyou

    Yvonne
    28 Aug 2014 | 11:08 am
    The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. This organization is focused on people, and the concept that art is fundamentally a part of the human condition. We believe: the world needs ART. Art needs YOU See below: ART as ACTION nurtures & cultivates a wide range of Artivists including:  People with Parkinson's Disease who uncover their…
  • STOP Making These Writing Mistakes

    Yvonne
    25 Aug 2014 | 4:30 am
    Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure laziness, but the mistakes I see in the daily missives I receive make me cringe -- especially when they come from #womenofdistinction for whom I have great respect. Here are five mistakes you should be aware of and eradicate from your writing: You type and then simply hit, "send." Whoops, did you even give your email a once-over? If you haven't had enough coffee before you hit reply all you may be sending along a…
 
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    David Meerman Scott - Web Ink Now

  • Your competition

    David Meerman Scott
    25 Sep 2014 | 7:20 am
    On a recent trip to Belize, I had an opportunity to visit several Mayan archeological sites. At Xunantunich, located near San Ignacio in the Cayo District, visitors must ride a small hand cranked ferry across a river to reach the site. And right next to the ferry loading area are about a dozen souvenir shops. These shops are identical. They are housed in a communal building and each has the same floor space.
  • The power of SlideShare for social sharing

    David Meerman Scott
    22 Sep 2014 | 7:16 am
    Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. 
  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
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    EmailKarma.net

  • OTA Releases Unsubscribe Study

    Matthew Vernhout
    17 Sep 2014 | 12:01 pm
    It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link” still seems to march on. To compare and test this theory the Online Trust Alliance (OTA) has started reviewing large commercial senders to verify that they are taking the needed steps to properly allow email recipients to stop further communications of types of communications. Consumers understand that subscribing to an email…
  • CASL – Three Weeks Later

    Matthew Vernhout
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matthew Vernhout
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matthew Vernhout
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
  • CASL Countdown: Week 2 – The Home Stretch

    Matthew Vernhout
    16 Jun 2014 | 1:22 pm
    CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper forms). Data sending sources – You have a clear understand of all your output sources, if this is unclear for email consider turning on DMARC in reporting…
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    Online Marketing Blog - TopRank®

  • B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

    Lee Odden
    29 Sep 2014 | 7:28 am
    My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how we used SEO with PR content to attract incoming media opportunities on top of outbound media pitching and brand content creation. As time went on and content as the key player, other disciplines converged in our B2B marketing practice. Since then, the coming together of…
  • Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

    Ben Brausen
    26 Sep 2014 | 3:45 am
    SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, Twitter’s short video sharing social network, reveals new data from GlobalWebIndex. AllTwitter Pinterest and Instagram are Strongly Associated with Smartphone Addiction - A study from Baylor University on smartphone addiction found that certain activities — notably…
  • Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

    Andy Thomson
    24 Sep 2014 | 11:33 am
    In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and…
  • How to Get Executive Buy-In for Your B2B Influencer Marketing Program

    Brooke Furry
    24 Sep 2014 | 5:47 am
    Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample. Professionals with clout are engaged in active digital conversations about things that matter to them with their audiences – audiences that contain buyers that are influenced about which products and services they buy. According to a study by Nielsen, 85% of consumers seek out trusted…
  • 31 Predictions on the Future of B2B Marketing

    Lee Odden
    23 Sep 2014 | 5:22 am
    Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses.
 
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    Ads of the World™

  • Dole: Banana trophy

    ivan
    29 Sep 2014 | 1:52 pm
    Advertising Agency: Dentsu Y&R, Japan via: Adweek
  • Pedigree: K9FM

    ivan
    29 Sep 2014 | 1:47 pm
    Advertising Agency: Colenso BBDO, Auckland, New Zealand Creative Chairman: Nick Worthington Creative Director: Levi Slavin Art Director: Beth O'Brien Copywriter: Oriel Davis-Lyons Producer: Caroline Wells Senior Copywriter: Matt Lawson Senior Account Manager: Nico Ainsworth
  • Breast Cancer Foundation: Twitter

    ivan
    29 Sep 2014 | 1:15 pm
    Advertising Agency: DDB Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Art Director: Marcus Lim Deputy Creative Director: Thomas Yang Senior Copywriter: Yuanheng Gao Illustrator: Marcus Lim
  • Breast Cancer Foundation: Instagram

    ivan
    29 Sep 2014 | 1:15 pm
    Advertising Agency: DDB Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Art Director: Marcus Lim Deputy Creative Director: Thomas Yang Senior Copywriter: Yuanheng Gao Illustrator: Marcus Lim
  • Breast Cancer Foundation: Facebook

    ivan
    29 Sep 2014 | 1:15 pm
    Advertising Agency: DDB Singapore Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Art Director: Marcus Lim Deputy Creative Director: Thomas Yang Senior Copywriter: Yuanheng Gao Illustrator: Marcus Lim
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    adland.tv - all the adnews not fit to print

  • Lena Dunham asks artists to perform for free on her book tour

    Dabitch
    29 Sep 2014 | 3:24 pm
    Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer "Beers, hugs, and high-fives" frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They'll get exposure, see. Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from. This we gather from reading the New York Times : Adland:  marketing mishaps Read more about Lena Dunham asks artists to perform for free on…
  • CVS "Deep Breath" (2014) :45 (USA)

    kidsleepy
    29 Sep 2014 | 10:40 am
    CVS wants you to take a deep breath. That's why they took a deep breath and stopped selling cigarettes. And are expanding their minute clinic. Country:  United States Commercials:  Health & Beauty Read more about CVS "Deep Breath" (2014) :45 (USA) Add new comment
  • CVS "We Wish" (2014) 1:00 (USA)

    kidsleepy
    29 Sep 2014 | 9:47 am
    CVS wishes us good health. But does more than just wish it. They stopped selling cigarettes, expanded their minute clinic, and developed health programs for people. Country:  United States Commercials:  Health & Beauty Read more about CVS "We Wish" (2014) 1:00 (USA) Add new comment
  • Toys R Us "I will always" (2014) (Canada)

    kidsleepy
    29 Sep 2014 | 8:32 am
    To celebrate 30 years, Toys R Us created this anthemic spot featuring kids of all ages pledging to retain the best parts of their youth. No matter how old you get, you never have to grow up. Country:  Canada Commercials:  Entertainment Read more about Toys R Us "I will always" (2014) (Canada) Add new comment
  • Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

    kidsleepy
    29 Sep 2014 | 8:26 am
    Carolina Melis directed and designed this intriguing piece for Fendi. Far from showing the usual bored looking models strutting up and down the catwalk, this video uses geometric shapes and colors to make the purses and wallets pop. Country:  Italy Commercials:  Fashion Read more about Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy) Add new comment
 
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    Marketing & Strategy Innovation blog

  • How To Advance Your Own Movement

    admin
    26 Sep 2014 | 12:47 am
    Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: cultural movementsbrand cultureDenise Lee Yohnleaderstrends
  • Two Words That Change How People Think of You

    admin
    25 Sep 2014 | 11:56 pm
    Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have surprising power over how others perceive you. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingpsychologypeoplebehaviour
  • The Best Kept Secrets of Breakthrough. Everyone Should Start Practicing Them

    admin
    25 Sep 2014 | 1:39 pm
    Everyone is looking for a breakthrough. The massive shift in generation differences in consumer behavior and rapid technological shift are causing many companies to fail.... and it will happen fast. Companies that are stuck in their old mental model cannot breakout for many reasons. It is usually a combination of all that causes them to be irrelevant. It includes leadership’s blind sight, organization legacies and lack of foresights and the list goes on and on... Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: design thinkingcreativityIdris Mooteebreakthrough…
  • How Your Mission Drives Your Strategy

    admin
    24 Sep 2014 | 1:55 pm
    Southwest Airlines is an unusual company. In an industry notorious for losing money, it has achieved over forty consecutive years of profitability. No one else comes close to matching that record. It makes you wonder why everybody doesn’t just copy their model. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: missionstrategyGreg Satellvalue chain
  • Amplify Disrupting Serious Games Business Development Models

    admin
    23 Sep 2014 | 1:28 pm
    At the early stages of the Serious Games movement, in many cases they were made available to users free of charge or distributed within the client organization. Serious Games used to lack the budgets of entertainment games, so producers usually did not develop their own game engines (which could cost upwards of $5 million and 3-5 years of time), but instead leased popular game engines for game play.  Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: serious gamesdisruptiveEliane Alhadeffeducationbusiness models
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    mobileStorm » Digital Marketing Blog

  • Google Losing Ground? Market Share of Mobile Search Drops to 83%

    Mobile Marketer
    29 Sep 2014 | 6:00 am
    Is Google losing ground? That appears to be the logical conclusion in response to freshly published mobile search data. When it comes to mobile search , Google’s market share has dropped to 83.26 percent. Not surprisingly, both Bing and Yahoo continue to make incremental gains. To see for yourself, check out the ugly stats here. While Google is still the search giant dominating the field, figures from StatCounter confirm that it now has the lowest market share since September 2013. Google’s position on desktop is frailer still, with 76.4 percent of all searches, while Bing and Yahoo…
  • MMA Introducing ‘Internet of Things’ Incubation Council

    Mobile Marketer
    25 Sep 2014 | 6:00 am
    The Mobile Marketing Association has just announced the forthcoming introduction of what it calls the “Internet of Things (IoT) Incubation Council.” The IoT Incubation Council aims to unite an untold number of experts in IoT, marketing and technology fields. Together the experts will focus on examining and understanding the impact that IoT technologies, like wearables and the connected car, will have on marketing. Additionally, the Council will explore how these changes will impact the way brands create products and services to interact with consumers. “Mobile has clearly…
  • North America Losing Ground to Asia-Pacific in Paid Social Media Ad Spending

    Mobile Marketer
    24 Sep 2014 | 6:00 am
    While North America still accounts for the majority of social media ad spending worldwide at over 43% in 2013, Asia-Pacific has captured just over 28%, and will continue to close the gap faster than other markets over the next 2 years. In fact, by 2016 it is estimated that North America will come in at just over 40%, with Asia-Pacific at around 31%, eMarketer now projects. These numbers are essential for all brands and businesses looking to expand their global brand recognition and for local businesses considering the best places to invest their social media ad spending. While Asia-Pacific…
  • Report: Targeting Subway Passengers May Be an Effective Mobile Marketing Strategy

    Mobile Marketer
    23 Sep 2014 | 6:00 am
    If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding them. Naturally, this leads to a fast-emerging area of opportunity for mobile marketers. In a recent study called “Mobile Crowdsensing” conducted by researchers at New York University Stern School of Business, Temple University, and Sichuan University, the number of mobile deals purchased actually increased when train cars…
  • NinthDecimal Report: Are Retailers Dropping the Ball When It Comes to Influencing Shoppers on Smartphones?

    Mobile Marketer
    22 Sep 2014 | 6:00 am
    The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of sales. But only 28 percent actually get them. That’s according to NinthDecimal’s just released quarterly “Mobile Audience Insights Report,” which focuses on the retail industry and examines how mobile is increasingly influencing consumers’ path-to-purchase. A key takeaway from the report is that mobile…
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    Service Untitled

  • A New Chapter for Service Untitled

    Douglas
    8 Sep 2014 | 7:25 am
    I started Service Untitled way back in April 2006 to document my experiences running customer service teams at a variety of quickly growing companies. I wanted to learn from others and share what I had learned myself. As it turns out, running customer service at quickly growing companies took up a lot of time and as I continued to get busier in my “day jobs,” I had less time to blog. My mom (who readers know as Cheryl) took over most of the regular blogging in January 2010, with me continuing to contribute every now and then. Since then, she has gotten busier with her…
  • Can Facebook emotionally manipulate customer service?

    Cheryl
    2 Jul 2014 | 7:59 am
    The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. In case you haven’t heard about it, or rather if the study was condoned by anyone in the field of ethical behaviors and studies, Cornell University and Facebook manipulated the thoughts of 700,000 Facebook users. So what did they do? In a week long “social experiment,” the News Feed content was changed. Some Facebook users were presented with happy and positive…
  • Do consumers who spend more get better service?

    Cheryl
    6 May 2014 | 10:31 am
    While we are all taught to make our customers our priority in business, do we as a rule offer the same service to the consumer who only frequents our store during the holiday buying season, or do we make exceptions and bend further to the left or to the right when it comes to mitigating bad customer experiences depending on the customer or how much they have spent? If we listen carefully, we learn what our customers need because they will tell us either directly or indirectly, and in order to engage new customers, we often depend on word of mouth and our reputations. No matter how great our…
  • Budget cuts for the IRS result in unreliable customer service

    Cheryl
    28 Apr 2014 | 11:19 am
    Tax season is finally over, and those economic gray hairs have been remanded back to the colorists at our hair salons, but budget cuts continue to show a significant decline in the Internal Revenue Service to the American public. When Ben Franklin said, “The only certain things in life are death and taxes,” perhaps we are all entitled to a better level of public service; at least while we’re alive. The Government Accountability Office reports $900 million in costs have been cut from the IRS since 2010. Those budget adjustments have resulted in less personnel, less training,…
  • Maintaining customer loyalty in an impersonal digital world

    Cheryl
    21 Apr 2014 | 8:26 am
    I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Technology, however and the busy retail world of the Internet brings more competition, more inventory, convenience, and cheaper prices. Shopaholics notoriously are in the constant search for the best prices and the best choices, so what is any retailer to do? After all, a business can’t survive on one visit per customer; then comes that uphill battle to gain repeat business. As we finally morph into the…
 
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Cyclists, here's the greatest sticker!

    Toronto Marketing Blog
    15 Sep 2014 | 6:53 am
    We're going off topic today folks! I found this sticker on a bike path (sorry, I can't remember where but I will post an update when I see it again) and I HAD to stop and take a photo. I figured my fellow Toronto cyclists would appreciate this. The address is too small on the photo but I think it says globalaware.org. As an aside (I guess the marketer in me has something to say after all!), if you use promotional materials for your practice, make sure the web link and other contact details are large enough for its many uses... intended and otherwise. - Sandra Bekhor,…
  • Getting creative with gift-giving at law firms

    Toronto Marketing Blog
    12 Sep 2014 | 12:24 pm
    I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative.   Here is a short excerpt:Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t sell an audience that’s not interested... In future, she notes, strategic giveaways might involve items with subliminal messaging such as earbuds from a firm that bills itself as a good listener, a…
  • Law firms - Craft the right message to stand out from crowd

    Toronto Marketing Blog
    11 Sep 2014 | 12:26 pm
    I was recently interviewed by Natalie Alcoba  at The Lawyers Weekly on crafting a branding message for law firms. In her article she demonstrates that the subject is somewhat controversial.   Here is a short excerpt from her article:Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies will develop a logo and a tagline, only to have it “sit there.” She suggests a formal launch that explains to everyone in the office what the brand means. It is “more than just an FYI,” she notes, and should show people…
  • Turning strangers into clients: A social media roadmap for interior designers and architects

    Toronto Marketing Blog
    3 Sep 2014 | 6:46 am
    I will be delivering an accredited webinar for interior designers and architects, Turning Strangers into Clients: A Social Media Roadmap.  Here's an excerpt from the program:Social media is one of the most valuable and versatile practice development tools ever to be available to the A&D industry. And yet, its performance has ranged from inconsistent to disappointing.  Is it simply a roadmap that’s missing? This one-hour webinar explores a fresh perspective on leveraging social media - not for likes, tweets and shares - but rather for laser focused, goal oriented action.
  • Going bigger might not always be better - Expanding your law firm requires careful analysis

    Toronto Marketing Blog
    8 Jul 2014 | 2:46 pm
    We often use growth as a metaphor for success. But is it really?  Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article 'Going bigger might not always be better', in which I was quoted. Here is a short excerpt:...“Whatever your goals are, make sure you are clear on them first before you make a decision about expansion and be honest with yourself about what those are,” Bekhor says. “You could blindly expand your firm, add three new lawyers, and at the end of the day you’re taking home the same salary or doing work that you don’t…
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    David Airey, graphic designer

  • Ask me anything #1

    David Airey
    25 Sep 2014 | 5:29 am
    If I misunderstood any of your questions, feel free to pull me up in the comments. Some questions were asked more than once, in which case I’ve quoted the first person who asked. And thanks very much for taking the time. Photo by walknboston 1/ How do you feel the surge of social-media and internet dependence has changed the way we brand? — Duane Doogan Not very much. The principles are the same — create something appropriate, distinctive, memorable, and ideally emotive. 2/ What gave you the courage to work for yourself? — Tracey I brought my old employer along as my first client.
  • Pass it on

    David Airey
    18 Sep 2014 | 5:01 am
    I’ve got six copies of the new Logo Design Love book to give away. Cerovski, by Bunch All I ask is that when you’ve finished reading, give the book to someone you think would like it, and ask that person to do the same when he or she has finished. To get a copy, just leave a comment asking me a question you want answered in a followup post. Ask me anything. If I get more than six questions I’ll draw names randomly on Wednesday Tuesday, then email you for your address. — Update: 23 September 2014 Thanks very much for all your questions. I’ll get through as many as…
  • OPENING, by Christopher Willits

    David Airey
    16 Sep 2014 | 11:31 am
    OPENING is a beautifully immersive audio visual recording by San Francisco-based Christopher Willits. “For years, I’ve imagined the work I do in music, photography, video/film, immersive audio and meditation all coming into one space. Sound and light can transform and inspire our imaginations. It can be used as a tool to awaken our consciousness.” “There are no actors or dialogue in this film. The audience and their perception is the main character, and everyone’s imagination is going to create some meaning that’s relevant to their own experience. My intention is to create…
  • Antisocial media marketing

    David Airey
    10 Sep 2014 | 11:31 am
    My Logo Design Love Facebook page has been “liked” more than 300,000 times, yet even the most popular newsfeed update (the photo album that’s screen-grabbed below) isn’t shown to everyone who has chosen to see what I share. That number at the bottom of the image is what I’m talking about — “127,104 people reached.” It’s not that the other 60 percent just weren’t using Facebook at the time. It’s that Facebook limits the reach in order to sell me the attention of the page’s supporters. Thing is, a reach of about 40 percent is now way…
  • Drone over Burning Man

    David Airey
    5 Sep 2014 | 1:31 pm
    Tycho Awake. A fitting track to pitch with footage of a drone over Burning Man. Filmed by Fest300 on a GoPro Hero 3+. I’ve never visited the “playa” but I think about it every time I see photos.
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    adland.tv - all the adnews not fit to print

  • Lena Dunham asks artists to perform for free on her book tour

    Dabitch
    29 Sep 2014 | 3:24 pm
    Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer "Beers, hugs, and high-fives" frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They'll get exposure, see. Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from. This we gather from reading the New York Times : Adland:  marketing mishaps Read more about Lena Dunham asks artists to perform for free on…
  • CVS "Deep Breath" (2014) :45 (USA)

    kidsleepy
    29 Sep 2014 | 10:40 am
    CVS wants you to take a deep breath. That's why they took a deep breath and stopped selling cigarettes. And are expanding their minute clinic. Country:  United States Commercials:  Health & Beauty Read more about CVS "Deep Breath" (2014) :45 (USA) Add new comment
  • CVS "We Wish" (2014) 1:00 (USA)

    kidsleepy
    29 Sep 2014 | 9:47 am
    CVS wishes us good health. But does more than just wish it. They stopped selling cigarettes, expanded their minute clinic, and developed health programs for people. Country:  United States Commercials:  Health & Beauty Read more about CVS "We Wish" (2014) 1:00 (USA) Add new comment
  • Toys R Us "I will always" (2014) (Canada)

    kidsleepy
    29 Sep 2014 | 8:32 am
    To celebrate 30 years, Toys R Us created this anthemic spot featuring kids of all ages pledging to retain the best parts of their youth. No matter how old you get, you never have to grow up. Country:  Canada Commercials:  Entertainment Read more about Toys R Us "I will always" (2014) (Canada) Add new comment
  • Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy)

    kidsleepy
    29 Sep 2014 | 8:26 am
    Carolina Melis directed and designed this intriguing piece for Fendi. Far from showing the usual bored looking models strutting up and down the catwalk, this video uses geometric shapes and colors to make the purses and wallets pop. Country:  Italy Commercials:  Fashion Read more about Fendi "Women's FW acessories 2014-15" (2014) 1:00 (Italy) Add new comment
 
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    Osocio Weblog

  • Stop Before it Gets Ugly

    Tatjana Vukic
    29 Sep 2014 | 12:49 pm
    Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption can change their behaviour. This campaign is asking to control the (short-term) effects of alcohol and not to quit drinking ..   Author: Tatjana Vukic
  • Is this #HeForShe video helping feminism?

    Tom Megginson
    29 Sep 2014 | 7:25 am
    The United Nations’ #HeForShe campaign had a fantastic launch, with Emma Watson’s impassioned speech deservedly going viral. She stood up and described how everyday sexism continues to discourage girls and women from being strong, physical, and outspoken. And she defended the “feminist” label as a simple demand for sexual equality. But most importantly, she called for solidarity between men and women in achieving it. And then this video came out: On the surface, it looks like a group of men from all walks of life answering Ms. Watson’s call. But delve deeper, and…
  • What does the wolverine say?

    Tom Megginson
    26 Sep 2014 | 1:15 pm
    This bizarre video, promoting Canada’s Banff National Park, has been making the rounds of Canadian media: Author: Tom Megginson
  • World Contraception Day PSA tells the awful history of not getting pregnant   #WCD2014

    Tom Megginson
    26 Sep 2014 | 12:06 pm
    Before the latex condoms, the hormonal birth control pill, and other safe and effective forms of contraception became legal and commonplace in the 20th century, women relied on many folk remedies to prevent pregnancy. Many of these were actual herbal abortifacients, but some others were pure superstition. This video by Engender Health, for World Contraception Day, is an amusing review of some of the stranger attempts at birth control through the ages. But it ends with a very serious message: Author: Tom Megginson
  • A knife, the weapon for a better neighbourhood

    Marc van Gurp
    26 Sep 2014 | 4:30 am
    This summer I was pre-selection jury member of the NRC Charity Awards, the award about newspaper ads from non-profits organised by the Dutch newspaper NRC. The brief was to select the 24 best ads from a total of more than 220 entries. There was one entry that caught my eye immediately. That was this ad from Resto VanHarte. Resto VanHarte is a chain of 34 social neighbourhood restaurants where everyone can enjoy a healthy and inexpensive meal and a cozy environment. The aim to bring all kind of people together by cooking and eating together. Issues in neighbourhoods can be anything and agency…
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    Greg Verdino's Marketing Blog

  • 2014 IDEA e-Biz Forum Keynote Slides

    Greg Verdino
    25 Sep 2014 | 5:00 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: http://feeds.feedblitz.com/gregverdino Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Must-See Sessions at Social Media Week, Sydney

    Gavin Heaton
    20 Sep 2014 | 12:41 am
    Social Media Week, Sydney is just around the corner. It is the first time that the event has been run in Australia but the organising team, Simon Micarone, David Wesson and Will Ockenden have high hopes for it becoming a regular feature on the Australian conference landscape. Running all week, from 22 September through to 26 September, there are a great range of sessions, keynotes and master classes to participate in. But if you are like me, you may need to ration yourself in an effort to learn but also continue delivering for clients. With this in mind, I have selected some of the must-see…
  • Marketing Led Sales – a new era for Hubspot and CRM

    Gavin Heaton
    19 Sep 2014 | 3:46 am
    Back in the beginning of 2013, I released a research report into the field of marketing automation. It investigated the challenges faced by marketers – from the explosion in digital and social channels to the newly emerging connected consumer and sought to map out the strengths of the various marketing technology vendors and their software offerings. In this report, I had identified that: HubSpot looks to upset the apple cart. With the focus on inbound marketing I predicted that HubSpot was well placed to become a future category leader. At the recent INBOUND2014 conference, HubSpot…
  • 13 Trends in Online Communities

    Gavin Heaton
    14 Sep 2014 | 4:36 pm
    In July 2014, the folks over at GetSatisfaction surveyed professionals working in marketing, product development and support to understand their use of online communities. With more than 800 responses, the report reveals that, in many instances, companies are in the early stages of community building. Sixty-one percent of respondents have a customer community, and 33% of those had only been running for a year or less. An additional 25% had only been running their community less than two years. Over the last 2-3 years, there has been a growing awareness of the value of customer communities,…
  • Ready, Set, Startup at Muru-D. You’ve Just Got the Weekend

    Gavin Heaton
    12 Sep 2014 | 3:04 am
    Now that the dust has settled on the first intake of startups into the Muru-D incubator, the team are ramping up the next round of startups. But the thing is, you’ve now only got the weekend to apply. The startups who secure a spot at Muru-D benefit from six months of tailored support designed to get you ship shape: Bootcamp is a week long intensive that covers the basics Milestone mapping sets out the agreed reference points between your startup and Muru-D Mentoring is on-going and includes Telstra and external experts Networking focuses on getting your business investor ready It’s a…
  • Bye, Bye Buyosphere – A journey of disruption, disrupted

    Gavin Heaton
    9 Sep 2014 | 4:16 pm
    Focusing on the customer journey is never easy. After all, customers are fickle, transitory, loyal and contradictory. I am somebody’s customer. You are. We are all somebody’s customer. And being a customer is an emotional experience. We buy on whim, impulse or trigger. We may plan, research and save as long as we like, but decisions can be swayed by friends, connections, a good salesperson. Or even a lingering smell. But knowing this doesn’t make easy for businesses – even marketers don’t make it easy for marketers. With every click, interaction and purchase, with every review,…
 
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    m-cause

  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
  • This chart shows how savvy brands are pulling away on social networks

    Ryan Jones
    9 May 2014 | 5:07 am
    Data Courtesy of eBench Astute observers of social media understand that social networks are governed by network effects. While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.). Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.  Indeed, size explains a large amount of growth–up to 85% in socially mature categories. This means that today’s growth on a social network is in…
  • Grabbing those mobile ad dollars

    Ryan Jones
    20 Mar 2014 | 12:23 pm
    Mobile ad revenues are exploding… eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. Indeed, Pinterest is set to make a significant dent in the mobile ad space over the next 2-3 years. With the rise of the visual web, industry…
  • Why getting spoofed just might be the best thing that can happen to a quality YouTube video

    Ryan Jones
    16 Jan 2014 | 2:10 am
    As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.       Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige Automotive autumn 2013 digital review, eBench identified “Chicken” as the single best performing YouTube video in…
  • Facebook: Losing youngsters to mobile upstarts?

    Ryan Jones
    30 Nov 2013 | 4:56 am
    Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service. With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd. For the first time Piper Jaffray’s initially launched its semi-annual report on the habits of American teens, Facebook lost its spot as the most important social network among teenagers. …
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    The Future Buzz

  • You Should Avoid All Types Of Sugars (Natural & Artificial)

    Adam Singer
    22 Sep 2014 | 9:19 am
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post has continued to be shared, the latest example of which was via 2014 documentary entitled Fed Up.Here’s the trailer if you didn’t see it yet (definitely worth watching the documentary in full when you get a chance):In case you didn’t catch on by now, the singular substance most responsible for obesity and the health crisis globally is…
  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
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    Damn, I Wish I'd Thought of That!

  • We’re hiring Council Managers in Austin and Chicago

    Andy Sernovitz
    25 Sep 2014 | 10:00 am
    My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago for one of our most important roles: Council Manager. This is an intensely interesting job: Council Managers deliver our flagship product — an amazing community experience with deep conversations and strong personal relationships. They create a “nowhere else” experience and uphold our standards, while staying out of the spotlight. They provide everyday above-and-beyond customer service and…
  • Newsletter #1007: The “Lessons from Headsets.com’s Super Pickles” Issue

    Andy Sernovitz
    25 Sep 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Headsets.com has this crazy customer service program called Super Pickles. We’re not sure where the name came from, but we’re impressed with its mission: Blow customers away with great service. Here are our five favorite examples: 1> Listen closely 2> Nix the annoying stuff 3> Always hang up last 4> Don’t upsell 5> Add a little extra 6> Check it out: The Super Pickle Way 1. Listen…
  • Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand

    Andy Sernovitz
    23 Sep 2014 | 10:00 am
    This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this member profile, we sat down with Kasey Skala, Head of Social Marketing and Online Engagement for Dart Container Corporation’s Solo brand. Previously, he’s done some award-winning work as Great Clips’ Digital Communications Manager. “It was a complete 180 on the focus.” That’s how Kasey Skala describes the difference between running social media for the Solo brand and his former strategic social…
  • Simplest way to get people to buy from you

    Andy Sernovitz
    23 Sep 2014 | 7:00 am
    If your product isn’t all that different, how can you get people to buy from you? Look for the simplest possible improvement in the experience, not the product. Example: I buy Del Monte beans because I don’t need to mess with a can opener. It only takes one great feature to put you in the lead. Find it or add it.
  • Why did the white can freak everyone out?

    Andy Sernovitz
    22 Sep 2014 | 7:00 am
    Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh look to catch things that your internal team missed. Complexity is a problem. With hundreds of products, The Coca-Cola Company has so many possible points of confusion that it’s probably very hard to avoid things like this. Who’s in the middle? When you have lots of products,…
 
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    Marketing Technology Blog

  • The Questions That Aren’t Being Asked About Ello

    Douglas Karr
    29 Sep 2014 | 8:07 am
    I’m sure someone is asking these questions, but I’m going to take a stab at it anyways because I haven’t found them. I joined Ello quite early – thanks to my friend and fellow marketing tech addict, Kevin Mullett. Immediately, within the small network I roamed and discovered some amazing people that I had never met before. We began sharing and speaking… and it was quite amazing. Someone even commented that Ello had that new network smell. Over the weekend, I spent more time there than on Facebook… mostly viewing images and discovering people. Why Do We Need…
  • What is Your Formula for Sales Success?

    Jenn Lisak
    29 Sep 2014 | 2:30 am
    Prospecting is one of the toughest challenges for sales and marketing organizations. It’s a constant battle of connecting at the right time, with the right person and with the right message. Do you have the insight you need to make sure this happens more often? There has never been much of a science around prospecting. But, with the right tools and the right people, you can increase those odds to getting more prospects to close. Selling is an art, but connecting is math, and we have your formula for sales success. We want to show you how you can increase your sales connections by 40%…
  • How are Marketers Like You Selecting a Marketing Automation Provider?

    Douglas Karr
    28 Sep 2014 | 11:06 am
    We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined the results of hundreds of companies to determine what drives organizations to purchase marketing automation systems. Did you know that 91% of buyers are evaluating marketing automation for the first time? This didn’t surprise us, as we know that marketing automation is becoming more widespread each year—more…
  • 2014 Holiday Social Media Marketing Trends

    Douglas Karr
    27 Sep 2014 | 7:36 am
    Looks like this is going to be a huge holiday season for Facebook, where 92% of marketers expect to spend the majority of their social marketing budget! In total, consumers are expected to spend 8% more this year than they did last year – $650 billion. And marketers are absolutely viewing social as a key source to extend their market! The 2014 Holiday marketing season is almost here! If you’re like us, you are already in full swing planning out your holiday campaigns. So why not take a step back and examine what other marketers are thinking for this holiday season on social? Learn…
  • The Future of MarTech

    Scott Vaughan
    26 Sep 2014 | 12:56 pm
    The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical.
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    DetectiveMarketing.com

  • From ApplePay to AppleCurrency?

    Stefan Engeseth
    24 Sep 2014 | 1:59 am
    I predict that Apple will introduce their own AppleCurrency ONE year after they introduce ApplePay. Why? Apple has created a shopping system of products where everything is connected. The problem for Apple is that the demand they create is bigger than what Apple can provide with products (money paid for complimented products to Apples products and the culture connected to Apple is enormously large). Brand image? The revolution should be led by icon brands as Apple. Below the surface our economic system is questioned and is not stabile enough. It’s only a matter of time before a major…
  • The Apple ecosystem is like a swamp. The more we interact with it, the deeper we are drawn into it. Fortunately, it is a very lovely swamp.

    Stefan Engeseth
    15 Sep 2014 | 2:12 am
    The Apple ecosystem is like a swamp. The more we interact with it, the deeper we are drawn into it. Fortunately, it is a very lovely swamp. Mat Honan, Senior staff writer at Wired
  • Good luck, hope you fail

    Stefan Engeseth
    10 Sep 2014 | 3:17 am
    Good luck, hope you fail. Björn Söderberg, speaker and Social entrepreneur. Speech quoted when Björn wished Pam an entrepreneur good luck after a lecture at Talarforum with permission from Björn.
  • webpower.se: We welcome Web Power as our new partner

    Stefan Engeseth
    4 Sep 2014 | 1:09 am
    Yesterday we sent our first newsletter with our new partner webpower.se. They work with marketing automation and are by far a strong power in their field. Back in 2006 Web Power sponsored my lecture in Amsterdam at a seminar where Chris Anderson was the key note speaker. Back then I had the pleasure to meet the founders of the company, today I have the honor to work with their Swedish dream team. Thanks to Web Power for all the great help with the newsletter, read our newsletter in Swedish (Google translation into English). We welcome Web Power as our new partner.
  • Lost is the new found

    Stefan Engeseth
    1 Sep 2014 | 9:50 pm
    Lost is the new found.
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    PsyBlog

  • An Ancient Way to Heal The Mind Finds New Scientific Support

    Jeremy Dean
    29 Sep 2014 | 7:28 am
    The benefits were particularly strong for those who were stressed. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 10 Remarkable Ways Nature Can Heal Your Mind Mental Health Problems Can Shorten Life More Than Heavy Smoking 20 Wonderful Effects Exercise Has on the Mind Meditation Benefits: 10 Ways It Helps Your Mind Urban Living: Green Spaces Improve Your Mental Health
  • The Secret to Raising A Well-Behaved Teen

    Jeremy Dean
    28 Sep 2014 | 6:38 am
    This is a vital cause of low mood, poor health and lacklustre learning in teenagers. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Later School Start Times Improve Sleep and Daytime Functioning in Adolescents Teen Myth: Marijuana is a ‘Safe Drug’ Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours Children Suffer Mentally and Physically From Astounding Levels of Homework Like to Stay Up Late? Different Neural Structures Found in the Brains of Night Owls
  • Social Anxiety Disorder: Impressive Study Reveals The Very Best Treatment

    Jeremy Dean
    27 Sep 2014 | 7:45 am
    Large study reveals the most effective treatment for social anxiety disorder. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Meditation is an Effective Treatment for Depression, Anxiety and Pain A Curious New Sleep Disorder That Affects One in Seven Antidepressants: Higher Rates of Psychological Side-Effects Revealed by New Study Long-Held Belief About Depression Challenged by New Study Social Conformity Effect Lasts Three Days
  • A Highly Valued Personality Trait That Sadly Increases The Risk of Suicide

    Jeremy Dean
    26 Sep 2014 | 5:02 am
    This hidden cause of suicide might surprise you. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Blood Test for Suicide: Changes In One Gene Predict Suicide Risk How Cynical Personality Traits Affect Dementia Risk Higher Risk of Mental Illness for Those With Older Fathers The Vitamin Which May Reduce Risk of Alzheimer’s and Dementia OCD: The Surprising Truth
  • This is What Heavy Multitasking Could Be Doing To Your Brain

    Jeremy Dean
    25 Sep 2014 | 7:30 am
    Multitasking may affect crucial areas of the brain's emotional and cognitive centres. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Are Men or Women Better at Multitasking? Heavy Drinkers Lose Memory Faster With Age Brain Changes Associated With Casual Marijuana Use Hyper-Connected: What Depression Does to Your Brain Painless Brain Stimulation Improves Mental Arithmetic in Five Days
 
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    Affordable Internet Marketing

  • You are Losing Customers!

    Case Stevens
    29 Sep 2014 | 3:42 am
    Consumers do not like “hard sell” advertising. When I was young, there was no such thing as a remote control with a “mute” button. When the ads came on, it was time for us to go get a snack, use the bathroom, let the dog out, or throw the laundry into the dryer. Today, of […] You are Losing Customers! is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 5 Out of the Box Marketing Ideas for Your Business

    Case Stevens
    20 Sep 2014 | 1:03 am
    Old and tired marketing campaigns breed old and tired responses. Whether you want fresh, responsive traffic to your website or brick and mortar location, the key to successful marketing campaigns is to think outside of the box. You obviously know that you should be blogging and that you need to be on social media—every one […] 5 Out of the Box Marketing Ideas for Your Business is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • 4 Simple Tips to Draft a Killer Marketing Strategy

    Case Stevens
    19 Sep 2014 | 3:03 am
    Your marketing strategy doesn’t have to be complex, but it does have to work. Whatever it takes for you to get it to that level, you need to focus on creating a killer marketing strategy that fires on all cylinders and gets the job done. Of course, that’s easier said than done if we are […] 4 Simple Tips to Draft a Killer Marketing Strategy is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Why Free Traffic Generation Has Become Easier

    Case Stevens
    10 Sep 2014 | 10:10 pm
    Anyone working on free traffic generation from the search engines experiences that SE optimization is not any longer what it used to be. We are told numerous stories about the many drastic changes in SEO and how harder it is to rank good keywords in Google. And then there are the horrible tales about getting […] Why Free Traffic Generation Has Become Easier is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
  • Search Engine Optimization How To Webinar

    Case Stevens
    2 Sep 2014 | 3:33 am
    Search engine optimization has changed drastically over the last years due to all the changes that the search engines have applied. As these changes unfolded, the interest in specifically search engine optimization has drastically decreased. DYI specialist have disappeared from the scene, no one dares to take risks, afraid of being penalized. Enter The Rankings […] Search Engine Optimization How To Webinar is a post from Affordable Internet Marketing, http://www.affordable-internet-marketing.com by Case Stevens.
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    The Accidental Product Manager

  • What McDonald’s Mistake Can Teach Product Managers

    drjim
    29 Sep 2014 | 2:00 am
    McDonalds has made some mistakes that product managers can learn fromImage Credit Eating at McDonalds is a guilty pleasure that we have all done before. It seems like there is a McDonalds restaurant on just about every corner and when we’re in a rush, or simply don’t have time to plan a meal, we always know that we can go to McDonalds to get something to eat. However, lately McDonalds sales have been falling in their primary market, the U.S. What has McDonalds done wrong and how can they fix it? Menu Problems McDonalds is a big, successful restaurant that has been around for a…
  • Can Product Managers Be Too Clever When It Comes To Pricing?

    drjim
    22 Sep 2014 | 2:00 am
    Uber is a mobile application that lets you summon a ride Image Credit How much does your product cost? I’m willing to bet that you have a price sheet / guide somewhere that took a big effort to create. You probably had to study the market, study your customers, and study what the other guys were charging in order to come up with your prices as a part of your product development definition. Once you had done this, you then had to get a bunch of people to approve your prices. Whew – finally you were done, the prices were set in stone, and you moved on to other things. However, is this…
  • How Product Managers Can Master The Art Of Conversation

    drjim
    15 Sep 2014 | 2:00 am
    Knowing how to get the most out of a conversation is an artImage Credit When I’m talking with product managers who are first starting out, their questions all revolve around things like product road maps, how to create a product development definition, and the best way to collect customer requirements. It’s when I talk with product managers who have been doing this job for a while that the questions shift to being about how we can become more effective communicators. What these seasoned product managers know that the green ones don’t is that product management is all about…
  • What Product Managers Need To Know About Job Opportunities In The Federal Sector

    drjim
    10 Sep 2014 | 6:39 pm
    One of the responsibilities that we have as product managers is to teach others about where they can find good jobs — product manager jobs and others. As kids go back to college this fall, it’s the perfect time to open their eyes to the job opportunities in the federal sector. We all know how hard it is now to find a good job after graduation, yet the federal workforce is in need of bright, young lawyers, engineers, scientists, enforcement officers, and more! Check out the National Treasury Employee’s Union (NTEU) president’s tips on how to help your child prepare for and land…
  • New Book: Sales Secrets For Product Managers

    drjim
    9 Sep 2014 | 5:50 pm
    What You’ll Find Inside: HOW TO WORK WITH SALES PRODUCT MANAGERS & RFPS: IT’S A LOVE / HATE THING HOW PRODUCT MANAGERS CAN MANAGE A COMPLEX SALE A 3-STEP PRODUCT MANAGER SYSTEM TO MAKE YOUR PRODUCT SUCCESSFUL
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    SEAN TINER

  • The Tile GPS Tracker - Find Your Keys!

    Sean Tiner
    26 Sep 2014 | 12:00 am
    When is the last time you misplaced your keys or wallet? It may have happened this AM or maybe it doesn't have too frequently. Regardless of how many times you lose your belongings, it's always alleviating to quickly relocate them. In an effort to help keys and belongings be rightfully returned to their owners, Tile, a GPS tracking device, has launched new Bluetooth GPS device to help users locate their belongings. Launched from a Kickstarter campaign last fall, Tile started shipping its device to early founders this summer. I received mine a a month ago and have enjoyed testing it out.From…
  • Summer Refelctions

    Sean Tiner
    19 Sep 2014 | 3:37 pm
    Crystal Cove Sunset Reflection (C) Tiner
  • Make a Splash This Week

    Sean Tiner
    15 Sep 2014 | 12:00 am
    Trestles, CA (C) Tiner
  • Your Morning Routine

    Sean Tiner
    11 Sep 2014 | 8:26 am
    Every year, various periodicals and magazines publish articles about successful people's morning routines. The articles generally highlight a mixture of a healthy breakfast, checking late breaking news or mediation and/or exercise, including yoga, running or swimming.Through the titles, the articles inadvertently imply that successful people wake up early. I'm sure there are countless successful people who either wake up later or don't even wake up in the morning, because they are either night owls or just prefer it. However for the most of us who work a 40-60 hour/week job, it's typically…
  • Cell Phone Roulette

    Sean Tiner
    3 Sep 2014 | 8:25 am
    Americans spend 11 hours A Day with Electronic Media, Source MashableAccording to a recent Nielsen study, the average American spends 11 hours a day with electronic media. Let's pause at that statistic for a moment! It's almost a 1/2 a day of our lives that we spend checking email, sending texts, browsing Facebook or watching TV.Now this statistic may not hold true for you, but think about it for a moment. How much of your day do you spend just on your smartphone?In today's digital era of hyper connectivity, the need to stay connected or entertained descends so far our lives that can impact…
 
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    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery and Disavow back-links Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://www.theaustralianbusinessregister.com.au2)     http://mybusinessdirectory.net.au3)     http://www.local-listings.com.au4)     http://www.womenwise.com.au5)     http://biizsearch.com6)     http://www.knoxbusinessdirect.com.au7)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)    http://locanto.com.au/2)    http://craigslist.com.au3)    http://www.truebuy.com.au/4)   …
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    connect.icrossing.co.uk

  • Client Summit 2014: Our top take aways from the day

    Jenny Ellery
    19 Sep 2014 | 7:08 am
    From ‘What it is to be human’ to ‘How to buy beer’, iCrossing was answering the questions that really matter at its 2014 Client Summit yesterday. Taking place at the iconic Barbican Centre in London, the event saw an eclectic mix of talented individuals present their take on how brands can make the most of the moments that really matter to people. The speakers included Beau Lotto, a neuroscientist with a passion for design, Rita Clifton, dubbed the doyenne of branding by Campaign magazine and Jon Munro, who has the extraordinary task of marketing a whole country (Wales in case…
  • Scottish Referendum: Can we use social media to predict the outcome?

    Danny Chadburn
    18 Sep 2014 | 5:24 am
    With the future of Scotland balancing like a pre-tossed caber, I’ve done a little digging into the social profiles of each campaign to see what they’ve been up to. A couple of quick disclaimers. Firstly, despite my penchant for Tunnock’s Teacakes and being related loosely to snooker legend Stephen Hendry, I’m not Scottish – these views are purely analytical and in no way demonstrate the political leanings of myself or iCrossing. Secondly, without access to the social accounts of each side of the debate, we’re reliant on publicly available data. It’s…
  • Making sense of Google Analytics audience data

    Kirsten Shaw
    15 Sep 2014 | 6:14 am
    When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts. Earlier this year, Google added Demographics and Interest reports to the Audience section of Google Analytics (GA). Now not only can you see how many people are visiting your site, but how old they are, whether they’re male or female, what their…
  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst, reed.co.uk, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
  • The truth behind campaign traffic in Google Analytics

    Nick Rhodes
    3 Sep 2014 | 2:23 am
    A quick search for “Google Analytics campaign tracking” reveals just how well documented the feature is. The web is awash with posts detailing how to use URL parameters to ensure that all marketing activity falls into neatly defined channels, and with good reason: any untagged traffic is bundled into the “direct” bucket and the true value of your hard-earned campaign traffic is obscured. In fact, the importance of campaign tracking even prompted Google to create a tool to aid marketers in creating properly tagged URLs. For the purpose of this article, let us assume that we have a…
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    Jim's Marketing Blog

  • 10 Reasons your business isn’t growing and how to fix it!

    Jim Connolly
    30 Sep 2014 | 3:40 am
    If you’re frustrated with how slowly your business is growing, today’s post is just for you. I’m going to share the 10 most common things that crush the growth of a business, along with how to stop them from happening to you. Let’s get started with number 1. You stopped growing Your business is a reflection of the decisions you make and your decisions are based on what you know. So, for your business to grow, you need to grow. After all, you can’t give your business the benefit of knowledge, which you don’t have. Read the books. Attend the seminars. Seek…
  • How to reclaim the energy you had, when you started your business!

    Jim Connolly
    27 Sep 2014 | 12:47 am
    When we start out in business, we have dreams, goals and ambitions. We are motivated by the prospect of not having a boss and being able to do things our way. We make plans. We set goals. We’re filled with energy. Then something happens Somewhere along the way, the vast majority of small business owners settle. They settle for far less than they originally wanted. In many cases, they end up working longer hours than when they had a job. And although they no longer have a boss, they have clients or customers, who are even harder to work for. Others have settled for something a little…
  • What everybody ought to know about The Small Print

    Jim Connolly
    26 Sep 2014 | 4:00 am
    Have you noticed something about the small print we find in marketing and on packaging? The small print is small for a reason They don’t really want us to read it! It almost always tells us that the advertising message isn’t as good as it sounds or that the product we’re buying doesn’t look as good as it does on the packaging, etc. Here’s a thought… How would you feel, if you read the small print in the marketing or on the packaging of a product, and found that it actually confirmed that the product was as good as they said, in the LARGE print? How would…
  • 25 Reasons to write a business blog

    Jim Connolly
    25 Sep 2014 | 12:16 am
    Without doubt, business blogging is the most powerful and cost effective marketing tool I have ever encountered. Here are 25 reasons, why I recommend business blogging to you. Business blogging encourages you to keep learning, so you have something useful to share. Business blogging can generate regular (daily), targeted business leads. The caveat here, is that you need to learn how to write well and how to market your blog. If you’re prepared to do that, it can improve your business beyond recognition. Business blogging is the best way to build a huge, targeted, professional network.
  • How to earn massively more from your business

    Jim Connolly
    24 Sep 2014 | 1:31 am
    If you would like to earn more, much more, I have some great news for you. No one undervalues your time or your work, without your full consent. Think about it: You set your fees. You choose your clients. You pick which end of the marketplace you serve: the fee sensitive middle or the quality driven top. The reason this is such great news, is that it means you alone control what you earn. Therefore, earning more (or much, much more) is a choice… a choice you can embrace or ignore. How to earn more If you’re unhappy about how much you earn, start by deciding how much you want to…
 
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    Epiphany Marketing's Strategic Marketing Blog

  • Facebook Simplifies Posting, Liking & Commenting as Page

    David G. Johnson
    12 Sep 2014 | 6:33 am
    Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put the controls right where you need them. No matter where you are on Facebook—even if you’re not looking at or using a post from one of the pages you manage—you are now able to interact with content as yourself or as any of your pages. Here’s a…
  • Protected: Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    4 Sep 2014 | 11:41 am
    This content is password protected. To view it please enter your password below: Password: The post Protected: Why Doesn’t Anyone See My Facebook Posts? appeared first on Epiphany Marketing's Strategic Marketing Blog.
  • Hershey Logo vs. Poo Emoji

    David G. Johnson
    29 Aug 2014 | 2:22 pm
    File this one under “Possible Branding Disasters.” What do you think? Does the new Hershey logo look like the emoji for a steaming pile of poo?   Sound off in the comments below! The post Hershey Logo vs. Poo Emoji appeared first on Epiphany Marketing's Strategic Marketing Blog.
  • Grateful

    David G. Johnson
    17 Apr 2014 | 9:32 am
    Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson for me. There sat one of the most renowned and arguably most influential people in the 20th Century, and he had a habit of sitting down and reflecting on the people that got him to where he was at the time. Let’s face it, running a…
  • WordPress Automatic Updates: Pros and Cons

    David G. Johnson
    9 Apr 2014 | 4:59 am
    Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found out about the availability of release because one of our sites automatically upgraded itself and emailed me a notice like this: WordPress Automatic Upgrade Notification Email WordPress Automatically Upgraded Itself: Good News or Bad News?
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    @AskJamieTurner

  • 5 Things All Marketers Should Know About Google Analytics

    JamieTurner
    29 Sep 2014 | 11:10 am
    Analytics tools have become commonplace and more marketers are expected to collect and analyze data. However, many stop their efforts with the data that’s easiest to get. These so-called vanity metrics offer a limited view of marketers’ effectiveness. Google Analytics is everywhere, but not all marketers are leveraging it to their advantage. Dig a little deeper into the numbers. With extra effort in Google Analytics, you can evaluate campaigns, increase revenue, and optimize your website. Here are five important tips you can use to make the most of Google Analytics: 1. You can’t…
  • Why Failure Can Be Your Most Valuable Friend

    JamieTurner
    25 Sep 2014 | 3:14 pm
    We spend a lot of time on the 60 Second Marketer talking about digital marketing and how to improve the results of your social, mobile or other digital marketing campaigns. But every once in a while, I like to share some business insights that fall outside of the normal “How To Do Digital Marketing” kind of post. I’ve worked hard over the years — probably harder than most people — and, as a result, I’ve had some successes to show for it. I have a couple of books published by mainstream publishers, I get on CNN and HLN every so often, and I have a blog…
  • How to Use Social Media Insights to Increase Your Email ROI.

    JamieTurner
    22 Sep 2014 | 5:46 pm
    When was the last time you went a day without seeing an article about social media? Just scroll through any marketing blog and you’ll see dozens of posts about what businesses could, should and ought to be doing in social media in order to get a higher ROI. Hardly a day goes by without seeing an article like that, right? If you printed every article on the value of social media for business, it would circle the globe several times over. This is due, in part, because it’s a relatively new marketing discipline. It’s also due to the rapid growth of content marketing. And…
  • Facebook Tightens Privacy Controls – How This Could Affect Your Marketing

    Devna Thapliyal
    21 Sep 2014 | 5:35 pm
    As Facebook has exploded in popularity over the past 10 years, it has been dogged by issues regarding the privacy of user information. To make matters worse, Facebook also has a knack for sabotaging their own cause, as was the case when a researcher at Facebook released a study on emotional contagion — the transfer and manipulation of others’ emotions via the Facebook News Feed. And that’s just the beginning. Earlier this year, Facebook was forced to retire its ‘Sponsored Stories’ feature – an extremely popular advertising option among brands on Facebook – due to an…
  • How to Figure Out Which Mobile Marketing Tool is Right for Your Business

    JamieTurner
    17 Sep 2014 | 5:40 pm
    Are you still trying to sort through how to use mobile marketing to grow your sales and revenues? If so, I have two things that may help you. The first is an infographic we created with the team at AWeber. We’ve featured it before on the 60 Second Marketer and have had a lot of good feedback from people who used it to guide them through the maze of mobile marketing options available to them. To use it, just start at the top and answer the questions throughout. It should give you a clear idea of how you might be able to use mobile for your business. If you’re ready to take a deep…
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    columbus imPRessions

  • Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

    23 Sep 2014 | 11:39 am
    At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels. This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at
  • My Dames Bond Interview with Mary B

    24 Mar 2014 | 12:22 pm
    A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing. After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger. Thanks Mary, Dames Bond and Columbus BizTV
  • Strategic & Sophisticated Social: Columbus Metro Parks

    19 Feb 2014 | 4:47 pm
    The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together. As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
  • Fan of Love It Or List It? Columbus Dispatch Has Something For You!

    3 Feb 2014 | 1:51 pm
    Are you a fan of the HGTV Show "Love It Or List It"? If so, the duo will be in Columbus on March 1st and The Columbus Dispatch has a VIP prize for you! Just like the Columbus Dispatch Facebook page, click on the "Love It Or List It" Contest Tab and you could win a VIP Meet and Greet Package just for liking their page! It's that simple. Good luck! This is one of the social promotions I'm
  • Featured in Capital Style The Daily Dish Blog

    29 Jan 2014 | 6:39 am
    Before January comes to a close I wanted to thank Capital Style Magazine for featuring my healthy life journey and transformation as a part of their Makeover Madness series. Their January issue was devoted to living well, with loads of tips for being fit, happy and healthy. They decided to take their stories further and share more on the Daily Dish blog. Here they highlighted some local women who
 
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    Think customers: The 1to1 Blog

  • An Adaptable Approach to Customer Experience

    Tom Hoffman
    30 Sep 2014 | 2:47 am
    This past weekend, my kids and I surprised my wife on her birthday by taking her on a guided tour of the remnants of a former castle that sits on an island in the Hudson River. It's something that she's been dropping hints about for a while and she greatly enjoyed the excursion. After the tour, we decided to grab lunch at a nearby restaurant and it was here that I was reminded why it's so important for customer-facing staff to be empowered to improve the customer experience and to create the kind of flexibility in customer-facing processes to make this possible. There’s more… To read the…
  • Predictions for the Top 5 Topics During #Advertising Week

    Mila D'Antonio
    29 Sep 2014 | 1:24 pm
    Advertising Week 2014 got underway this morning in New York City, with the organization even ringing today's closing stock market bell. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Standardize Great Customer Experience Delivery

    Guest Blogger: Sam Stern
    26 Sep 2014 | 6:52 am
    In my last Forrester Research report, Standardize Great Customer Experience Delivery, I look at how companies create, share and assess customer experience standards. Done well, CX standards prevent avoidable customer experience mistakes, ensure consistent experience delivery, and set a high bar for customer experience quality. But bad CX standards are worse than no standards at all. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Uber Exec: "We have a Reward for Loss of the Month"

    Judith Aquino
    25 Sep 2014 | 3:36 am
    At Uber, employees receive a reward for an idea that isn't implemented, i.e., a "losing idea" as well as ideas that are adopted, said Uber General Manager Chris Nakutis. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
  • Salesforce.com Focuses on One-to-One Relationships with Mobile Offering, Omnicom Partnership

    Judith Aquino
    24 Sep 2014 | 6:40 am
    Mobile apps have become the center of the customer experience and to help marketers engage consumers, Salesforce.com launched its "Journey Builder for Apps" on Tuesday at its ExactTarget Connections 2014 conference. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Can Ello Take On Facebook? Can Anyone?

    Mitch Joel
    29 Sep 2014 | 5:12 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • The State Of Business, Brands And Marketing With Tom Peters

    Mitch Joel
    28 Sep 2014 | 4:08 am
    Episode #429 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated to ask to come on the podcast with me. I decided to make a list. Tom Peters was at the top. I never thought that he would ever agree. He responded almost right away.
  • Was The iPhone 6 Worth The Wait? Is It All About iOS 8?

    Mitch Joel
    26 Sep 2014 | 12:15 pm
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • Six Links Worthy Of Your Attention #223

    Mitch Joel
    26 Sep 2014 | 10:55 am
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Be Like Apple

    Mitch Joel
    26 Sep 2014 | 10:26 am
    Don't be like Apple Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Like anything this massive, global and dominant, the brand has its fair share of lovers (and addicts) and detractors (and sworn enemies). Personally, I am an advocate for their products, but somewhat ambiguous when it comes to how I really feel about them as a brand (on any given day, my…
 
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    Total Youth Research

  • Social Media: Generation Y Characteristics

    Graham Brown
    23 Sep 2014 | 6:07 pm
    Social Media: Generation Y Characteristics Find out more about Gen Y and millennials in this related research. Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post Social Media: Generation Y Characteristics appeared first on Total Youth Research.
  • Growing Up Analog in a Digital World – Presentation

    Graham Brown
    21 Sep 2014 | 5:43 pm
    Growing Up Analog in a Digital World – Presentation If you use SLIDESHARE: please LIKE, SHARE and COMMENT on this presentation: CLICK HERE The post Growing Up Analog in a Digital World – Presentation appeared first on Total Youth Research.
  • The Youth Mobile Generation in Numbers (Infographics)

    Graham Brown
    17 Sep 2014 | 7:32 am
    If you are interested in more research on millennials and generation Y, read on… Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post The Youth Mobile Generation in Numbers (Infographics) appeared first on Total Youth Research.
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    Curiously Persistent

  • We Love the Internet 2014/39: The Semantic satiation edition

    Simon Kendrick
    26 Sep 2014 | 2:25 am
    Part 1: For the day job Things to think about: What’s In A Name: “Semantic satiation” and the art of choosing a perfect company name How “Lost” changed the way the world watches TV – 4, 8, 15, 16, 23, 42 #notpennysboat A Second Look At The Giant Garbage Pile That Is Online Media, 2014 – stuff that is popular, but not necessarily good quality Being addicted to digital analytics and online stats The 3 Things That Happened When I Tried to Fix My Facebook News Feed What Bill Simmons’ suspension shows about ESPN Reference points: Top 10 Emerging Technologies 2014 uk’s…
  • We Love the Internet 2014/38: The Gigerenzer golf edition

    Simon Kendrick
    19 Sep 2014 | 2:30 am
    Part 1: For the day job Things to think about: Kahneman bingo and Gigerenzer golf – differing schools of behavioural economics How Linking to Knowledge Could Boost News Media How Many Scripted Series Can the TV Biz — and Viewers — Handle? – on the US Fall season Spotify Knows Me Better Than I Know Myself – on predictive personalisation Fact or Fiction?: Video Games Are the Future of Education A Watch Guy’s Thoughts On The Apple Watch After Seeing It In The Metal The big problem with the Apple Watch is that time is an illusion – contains True Detective references Reference…
  • We Love the Internet 2014/37: The DuckTales edition

    Simon Kendrick
    12 Sep 2014 | 1:30 am
    Part 1: For the day job Things to think about: Decades of Facebook likes will explain how you became yourself The people camping outside the Apple store want more than the iPhone 6 Is a new mobile ecosystem of deep-linking about to arrive? Zappos is going holacratic: no job titles, no managers, no hierarchy Reference points: #GamerGate: Here’s why everybody in the video game world is fighting Every Relationship on Orange Is the New Black, Visualized – spoilers, but something that could be replicated for our programmes? 38 maps that explain the global economy Longer reads: Seeing…
  • We Love the Internet 2014/36: The Teenage instructional video edition

    Simon Kendrick
    5 Sep 2014 | 12:50 am
    Part 1: For the day job Things to think about: Plugged-In Over Preppy: Teenagers Favour Tech Over Clothes The best/worst marketed films of Summer 2014 An awful week to care about video games Vox not living up to the hype, explained Meet Buzzfeed’s secret weapon – the head of data who used code to improve which posts were promoted over weekends Comic Sans on front page of newspaper sparks typeface-shaming Twitter frenzy Reference points: Emojitracker – and in relevant follow-up link, the emoji-only social network has launched The 2014 Microsoft Office Specialist World Champions have been…
  • We Love the Internet 2014/35: The Average explorer edition

    Simon Kendrick
    29 Aug 2014 | 1:44 am
    Part 1: For the day job Things to think about: How the No campaign’s ad backfired on Twitter Should Twitter, Facebook and Google Executives be the Arbiters of What We See and Read? Why sport needs randomness In defence of tablets Apparel is next Reference points: Average explorer – what happens when multiple images of the same thing are merged together 24 People Who Have Clearly Never Met A Young Person In Their Life – youth marketing fails Gartner’s 2014 hype cycle – cloud computing and NFC are in the trough of disillusionment ISIS as Start-Up: Explosive Growth, Highly Disruptive,…
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    Marklives.com

  • The Sell: Dancing chickens DO make you buy more

    Simone Puterman
    29 Sep 2014 | 11:00 pm
    by Mimi Nicklin (@MimiNicklinCan a dancing chicken make you buy more? According to Lowe’s Foods in the US, the answer is yes! While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer’s falling sales, there is a team that did just that, and it is reaping the rewards! Credit: www.lowesfoods.com Changing the grocery model Lowes Foods is a supermarket grocery store fighting against the “big boys”, with the likes of Walmart and Target just round…
  • The Real McCoy: A space in time

    Simone Puterman
    29 Sep 2014 | 8:35 pm
    by Sean McCoy (@TheRealMcCoyTRM) The experience economy was highlighted by Pine and Gilmore in the late 1990s, with great emphasis placed on delivering the ultimate consumer experience and a focus on customer delight to drive premium-brand pricing and competitive advantage, taking the product or service beyond the levels of parity found in so many industry segments today. This would often transcend the notion of space or environments as theatres in which brands get to stage their performance and stand prepared for audience or, in this case, customer judgement, often dictated by purchase and…
  • The Ad Exec: The giant moves redefining South African adland

    Simone Puterman
    29 Sep 2014 | 8:19 pm
    by Tom Fels (@thomasfels There is a great quote I remember from a movie: “Nothing ever changes around here except the seasons.” While it rings true for many aspects of life, one area where it falls dramatically short is in the daily demands of the advertising world. For, if anything can be said for certain it is that, when it comes to advertising, the only constant is change. But today is different; today marks an accelerated change that is more like a tectonic shift than the slow release of winter’s grip. Radical movements in three aspects of our industry are redefining the landscape,…
  • Talking Radio: Getting ‘Generation Skip’ to keep listening

    Simone Puterman
    28 Sep 2014 | 8:32 pm
    by Angela Haarhoff (@ANGtheHOFF) If you were born prior to 1990, there’s a 50/50 chance that you may know who Malcom Gooding is. You may have spent many an hour of your own life listening to his voice float on the airwaves, or have heard your older siblings and parents reminisce about him and those like him. He and his peers had an 007-esque aura about them. Malcom Gooding Going Gooding is a stage show, starring none other than the man himself, that takes you on a journey of South African radio history, getting everyone nodding in recognition of at least one of the ad or shows that Mr…
  • Fast Company’s own Dolly the sheep

    Herman Manson
    28 Sep 2014 | 7:43 pm
    by Herman Manson (@marklives) The New York Times  once called Fast Company (in 1998, and rather fondly, I thought) “a feel-good business bible for the generation that never leaves home without a Palm Pilot”. The magazine had launched in 1995, just as we were all taking some of our first substantial steps into the first dotcom bubble (even if we didn’t know it yet).  “The New Rules of Business” I still remember the launch cover (a copy made its way to South Africa and into my hands through one of those shops where you used to pay for old imported magazines by…
 
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    Kaleidico

  • Insider Tips From Professional Writers

    Michelle Nickolaisen
    26 Sep 2014 | 8:34 am
    What’s the quickest way to get somewhere? Get directions from a person who’s gone there before. Similarly, if you want to hone your skills as a writer, the best way is to learn from the professional writers that have come before you. That’s the thinking behind this post–which collects tricks, inside commentary, and tips from professionalRead More Article by Michelle Nickolaisen at Insider Tips From Professional Writers
  • Choosing a Content Management System (CMS)

    David Nance
    25 Sep 2014 | 11:29 am
    The Problem With “Choose a CMS” Articles If you have been reading along chapter-by-chapter, you may have realized our preference of staying away from specific links in favor of guiding you through a series of steps or questions to ask, so that you can come up with custom solutions – regardless of time. This chapterRead More Article by David Nance at Choosing a Content Management System (CMS)
  • Writing Content for Small Business Marketing

    Michael Adain Carrolll
    24 Sep 2014 | 9:42 am
    If you’re not a natural writer the blank page can be a daunting challenge to overcome. Come to think of it, if you are a natural writer the blank page can tend to loom before you like a brewing storm. Factor the need to publish this writing, in public, on the internet where people canRead More Article by Michael Adain Carrolll at Writing Content for Small Business Marketing
  • Giving Your Corporate Web Design an Objective

    David Nance
    22 Sep 2014 | 9:25 am
    Like most businesses, yours will face a fair share of constraints, parameters, and plateaus. In order to avoid being derailed by these natural events, it is important to point out the most common forms with which these obstacles manifest themselves in corporate web design. Web technology is a topic that we will cover in detailRead More Article by David Nance at Giving Your Corporate Web Design an Objective
  • Corporate Web Design Guide: Getting Started

    David Nance
    16 Sep 2014 | 11:04 am
    Over the years, corporate web design has been very similar to refrigerators: obtrusive, tight-lipped, chilly, cluttered with messages, and useful only when they have something you need. Since there are so many vital issues to cover when planning a business website, we’ve set out to provide guidance that you can use at any stage ofRead More Article by David Nance at Corporate Web Design Guide: Getting Started
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    Technology & Marketing Law Blog

  • Congress May Crack Down On Businesses’ Efforts To Ban Consumer Reviews (Forbes Cross-Post)

    Eric Goldman
    29 Sep 2014 | 8:42 am
    Photo credit: man’s mouth with bronze or gold metal zipper // ShutterStockImagine a dentist telling her patients that they can’t write online reviews about her. Or a hotel deducting money from a newly married couple’s security deposit if any member of the wedding party blasts the hotel on Yelp. These types of stories might sound fanciful, but they are true–and stories like these are becoming increasingly common as some businesses panic about the growing importance of consumer reviews. Recently, Reps. Swalwell and Sherman introduced H.R. 5499, the Consumer Review…
  • Trademark Owners Just Can’t Win Keyword Advertising Cases–EarthCam v. OxBlue

    Eric Goldman
    28 Sep 2014 | 10:00 am
    I have repeatedly observed that trademark owners routinely lose their lawsuits against advertisers who buy their trademarks as advertising keywords. (This is in addition to the futility of bringing trademark lawsuits against search engines, which almost no one does any more). I can’t recall the last time that I saw a trademark owner win a keyword advertising lawsuit; since the Network Automation case, those wins have been scarce. Today’s case involves two companies in the security camera business. EarthCam initiated a wide-ranging trade secret, CFAA and copyright lawsuit against…
  • NLRB Invalidates Employer’s Blogging Policy And Reverses Firing Based On Facebook Posts

    Venkat Balasubramani
    27 Sep 2014 | 11:28 am
    This is another NLRB Facebook firing case. The employer is a bar and restaurant whose employees were chatting on Facebook about owing amounts in taxes allegedly as a result of paperwork mishaps on the employer’s part. LaFrance, a former employee posted: [m]aybe someone should do the owners of TriplePlay a favor and buy it from them. They can’t even do the tax paperwork correctly!!! Now I OWE money…..Wtf!!!! The following responses ensued: You owe them money..that’s fucked up [a Facebook friend and customer] I FUCKING OWE MONEY TOO! [current employee] The state. Not Triple Play. I…
  • Jointly Editable Online Document Doesn’t Provide Evidence of Contract Formation–Turner v. Temptu

    Eric Goldman
    27 Sep 2014 | 8:00 am
    Photo credit: many hands holding paper poster // ShutterStockThe litigants discussed working together to launch a new product in the marketplace. As seems to be inevitable in situations like this, the parties’ relationship fell out. Trying to salvage something from the situation, Turner alleged the parties had formed a joint venture. As supporting evidence for the joint venture agreement, Turner pointed to conversations between the parties in a jointly edited “blog,” although what made it a “blog” wasn’t clarified in the opinion. Instead, it sounds a lot…
  • The GOOGLE Mark Isn’t Generic–Elliott v. Google (Forbes Cross-Post)

    Eric Goldman
    24 Sep 2014 | 9:13 am
    Don’t make a tombstone for Google yetThe “Google” trademark regularly ranks as one of the most valuable trademarks in the world. In 2011, Forbes estimated the trademark’s value at $44B, and a more recent estimate placed the value at $113B. Almost certainly, the “Google” trademark is Google’s single most valuable asset. Recently, Google’s opponents in a court case claimed the trademark had become “generic,” so everyone could freely use it without restriction. Fortunately for Google, the court decisively rejected the challenge,…
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    LOHAD - random rumblings on marketing and more

  • 13 Years

    admin
    11 Sep 2014 | 3:56 am
    “Come on up for the rising Come on up, lay your hands in mine Come on up for the rising Come on up for the rising tonight”
  • Dear Naked Celebrities:

    admin
    3 Sep 2014 | 8:24 am
    I warned you. Back in 2011 I warned you. Back in 2012 I warned you. Even Louis CK warned you. Fer Chrissakes, you gotta pay attention. (P.S. We really don’t care about your nude pix as much as you think we do, anyway, so get over it.)
  • Examples of Excellent Marketing

    admin
    14 Jul 2014 | 1:49 pm
  • Examples of Excellent Marketing

    admin
    11 Jun 2014 | 5:53 am
  • How Not to Win New Business

    admin
    10 Jun 2014 | 5:33 am
    Well, I’ve been thinking about some sort of a new angle for this blog for a while, now — perhaps reviewing the best nuggets from my email is one way to go. In any event, here’s a delightful little exchange from this morning. It starts off with an email forwarded to me by my sister. The site in question is the Kenneth Peters Center for Recovery. Subject: Your Writing Isn’t What It Should Be Hey Claudia, When I came across your site, I was surprised to see a lot of unengaging text, poor phrasing, and even some typos. Your writing isn’t connecting with your…
 
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    Online Marketing Blog - TopRank®

  • Burn Out or Burn Bright? 3 Essential Tips for Digital Marketers

    Brooke Furry
    30 Sep 2014 | 3:50 am
    Come Autumn, there’s nothing better than a good ‘ol campfire. It’s the season for crackly leaves, chilly Fall air, and marshmallows on a stick. A hot, well-tended fire during the chill is a joy indeed – and if you’ve ever sat around a bonfire, you probably know that it takes some skill to keep a good fire going. Fires don’t tend themselves. They need oxygen and fuel to survive. Someone has to actively feed the flames with new wood and stoke the embers when the flames start to die out. In other words, fire isn’t self-sustaining. As digital marketers, our “fire” is the…
  • B2B Marketing Convergence: Disappearing Silos, B2C to B2B Mind-Meld, Inbound Outbound Mastery

    Lee Odden
    29 Sep 2014 | 7:28 am
    My first experience with B2B Marketing in the digital marketing industry started as the worlds of Public Relations and SEO started to collide early in 2001. Our tiny agency won a media relations account for a $1 billion company in the high tech industry. What set us apart from all the other big PR shops was how we used SEO with PR content to attract incoming media opportunities on top of outbound media pitching and brand content creation. As time went on and content as the key player, other disciplines converged in our B2B marketing practice. Since then, the coming together of…
  • Online Marketing News: Pinterest and Instagram Are Addictions, YouTube Most Converting, Facebook Gets Timely

    Ben Brausen
    26 Sep 2014 | 3:45 am
    SMBs Allocate More Budget to Social Than Other Channels - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. ClickZ A Quarter of U.S. Teens use Twitter’s Vine [STUDY] - One in four (25 percent) of teenagers in the United States use Vine, Twitter’s short video sharing social network, reveals new data from GlobalWebIndex. AllTwitter Pinterest and Instagram are Strongly Associated with Smartphone Addiction - A study from Baylor University on smartphone addiction found that certain activities — notably…
  • Ruthless Pragmatism: Kevin Spacey’s Approach to Content Marketing

    Andy Thomson
    24 Sep 2014 | 11:33 am
    In case you missed it, the ‘ruthless pragmatism’ approach to politics of House of Cards’ Frank Underwood has stretched far beyond Capitol Hill to the world of content marketing. With the lessons learned about the changing media landscape, Kevin Spacey, Underwood’s real-life actor alter-ego, is becoming influential in Marketing as well as Hollywood. The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement. Since the show’s release, Mr. Spacey has spoken at several conferences urging journalists and…
  • How to Get Executive Buy-In for Your B2B Influencer Marketing Program

    Brooke Furry
    24 Sep 2014 | 5:47 am
    Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world. B2B marketers are also discovering that influencer marketing goes beyond things like asking bloggers to vouch for their products on Twitter in return for a free sample. Professionals with clout are engaged in active digital conversations about things that matter to them with their audiences – audiences that contain buyers that are influenced about which products and services they buy. According to a study by Nielsen, 85% of consumers seek out trusted…
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    Mindshare Strategy

  • Advertising Experiments

    Eric Mann
    17 Sep 2014 | 8:00 am
    I don’t sell advertising on this site, but I’m not above advertising this site elsewhere. To that end, I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality. I’m less than impressed with the results. The Campaign I wrote an article yesterday that I wanted to drive some additional traffic towards. Since most of my traffic comes from Twitter, and the demographic that frequents Twitter is also one that tends to be interested in my topic of choice, I figured Sponsored Tweets would be an interesting way to attract that…
  • Don’t Quote Hours

    Eric Mann
    13 Sep 2014 | 8:00 am
    I made a lot of mistakes when I first started freelancing. Firstly, I didn’t know how to charge for my time. I calculated how much money I thought I should make in a year, divided it by 2000, and set that as my hourly rate. If it’s not already clear, this is not the way to do it. Your hourly rate must also account for overhead (i.e. sales, documentation, follow-up) and down-time (the time in between sales). Not to mention client emails, invoice preparation, managerial oversight of contractors. There’s a lot that goes in to running a business that’s not billable time…
  • Hertz: A Study in Failed Customer Service

    Eric Mann
    12 Sep 2014 | 8:00 am
    I don’t often take vacations. Our industry moves quickly enough such that taking even a day off makes me feel like I’m missing massive changes and losing momentum with client projects. Still, there has to be some way to avoid burnout after all of the hours we put in. So this past week, I took my first vacation in over a year. My wife and I packed things up and hit the airport for a week of relaxation and recovery. The Car Part of the trip involved a several-hour drive across states for a short hiking trip. Since we were quite a ways away from home, I rented a car. I knew in…
  • 7 Things WordPress Developers do Right

    Eric Mann
    11 Sep 2014 | 8:00 am
    I’ve worked with professionals in several fields, and garnered a pretty opinionated stance on the differences between a few web ecosystems. They’re strong opinions, but they’re rooted in a diverse experience with different pieces of software and the personalities that are best suited to expertise with each. As a result, I have a fairly high opinion of WordPress developers. The quality of the product, and the stunning community that builds it were what first attracted me to freelancing with WordPress. Given time, they helped attract me to jumping ship from .Net to work…
  • Take Yourself out of the Equation

    Eric Mann
    10 Sep 2014 | 8:00 am
    I’ve worked with managers exhibiting a wide variety of management styles. I’ve seen laissez fair style management where anything goes and everyone is responsible for both their own successes and failures. In some cases, where the team itself is built of highly responsible, talented, self-managing individuals this can be successful. But it’s despite the management style rather than because of it. I’ve seen intense micromanagement, where managers spend more time checking in on their team than they do pushing deliverables of their own. Unfortunately, this management…
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  • Post-mortem brain exam has shocking reveal

    30 Sep 2014 | 3:33 am
    Post-mortem brain exam has shocking revealAPA doctor examined the brain of former NFL player Jovan Belcher, who murdered his girlfriend before killing himself hours later in 2012. Revelations of ESPN's reportMore sports coverage7 takeaways from NFL's Week 4Surprising quarter-mark MVP
  • Stunning twist in hunt for missing UVa student

    30 Sep 2014 | 3:33 am
    Stunning twist in hunt for missing UVa studentAPOfficials said the search for Hannah Graham has yielded a 'significant break' in a different case involving a missing woman.Suspect's arrest leads to new clueMore headlinesRape victims charged for examsVoting rights battles heat up
  • Extreme energy efficiency, minimal effort?

    30 Sep 2014 | 3:33 am
    Extreme energy efficiency, minimal effort?Trent Bell'Passive House' designs use 80 to 90 percent less than typical homes to heat and cool, which is why demand for them has skyrocketed.How they workMore real estateWhy autumn is home-selling time3 mistakes that can cost you
  • Dozens of jurors rejected in Jodi Arias case

    30 Sep 2014 | 3:33 am
    Dozens of jurors rejected in Jodi Arias caseAPNearly 300 potential jurors were dismissed Monday in the penalty retrial of the convicted murderer -- many for the same two reasons.What majority told judgeMore on Arias caseKey details of penalty retrialArias defense costs up to $2.5M
  • HK protesters set deadline for government

    30 Sep 2014 | 3:33 am
    HK protesters set deadline for governmentBloomberg via Getty ImagesAfter spending another night blocking streets in an unprecedented show of civil disobedience, pro-democracy protesters drew a line.Date they're demanding responseIn other world news3-minute film affects climate changeAbbas, Netanyahu trade accusations
 
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    Chief Marketing Technologist

  • SDL’s CMO on data-driven decisions, marketing and IT, and customer experience

    Scott Brinker
    29 Sep 2014 | 3:52 am
    In today’s Q&A, I had the privilege of hearing from Paige O’Neill, the CMO of SDL, one of the top providers of customer experience management (CXM) software. Paige has had extensive experience across the marketing technology landscape, and it was fascinating to hear her perspective on how it’s changed — and is still evolving. Can you start by telling us a little about your background and your current role at SDL? Waking up every morning to work in a field I’m passionate about makes me a very fortunate individual. Marketing, or more specifically, good marketing…
  • Over $21.8 billion of funding for marketing technology

    Scott Brinker
    26 Sep 2014 | 4:22 am
    Hold on to your butts: there’s been over $21.8 billion of venture capital and private equity invested marketing technology companies. And that doesn’t include money raised from public offerings, M&A deals, or untracked investments from angels, friends and family — or the hundreds of companies who weren’t included on my landscape (as I always disclaim, it’s definitely not comprehensive). In other words, real investment in space is much greater than $21.8 billion. Earlier this week, VentureBeat announced a collaboration between us: they’ve taken my marketing…
  • Point/counterpoint: how big is the martech market?

    Scott Brinker
    24 Sep 2014 | 3:34 am
    We’re going to try something different here. Louis Gudema, the president of marketing consultancy revenue + associates, submitted a guest post to me with the contrarian (?) viewpoint that marketing technology is not as big of a market as some claim. He mostly takes issue with the “market opportunity” stated in HubSpot’s recent S-1 filing — not to pick on HubSpot per se, but because their S-1 is the most recent attempt to frame the market to public investors. I found his analysis interesting — but disagreed with some of his logic. After going back and forth in…
  • 6 questions with the CMO of Salesforce ExactTarget

    Scott Brinker
    23 Sep 2014 | 5:20 am
    In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson manages his own marketing team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software…
  • A call-to-arms for The Agile Era of business management

    Scott Brinker
    21 Sep 2014 | 4:54 pm
    There are many posts, articles, and presentations about “agile marketing” out there — I’ve contributed my fair share — that dive into the process of agile management methodologies (mostly adaptations of Scrum). They’re good patterns for implementation — when you’re ready to dig in at that level. There are also plenty, plenty of high-level remarks out there about how businesses need to be agile — with very little insight about how. Hey, we should all be rich and good-looking too… But there have been few guides that address the gap between the fluffy…
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    FUEL LINES

  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
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    Kneale Mann | Leadership

  • We Can...

    Kneale Mann
    27 Sep 2014 | 3:30 am
    We can learn. We can teach. We can hear. We can stop. We can know.We can act. We can drive. We can grow. We can cry. We can do. We can switch. We can help. We can call. We can bend. We can try.We can play. We can like. We can think. We can stretch. We can live.We can gift. We can swerve. We can go. We can dream. We can touch. We can move. We can thank. We can shape. We can win. We can fall. We can lend. We can run. We can draw. We can reach. We can love.The key may not be whether we can but whether we will.__________________________________________________________________Kneale Mann | People…
  • The Past Has Passed

    Kneale Mann
    24 Sep 2014 | 5:22 pm
    The phase seems easy enough to grasp. No matter how much effort we exert, money we possess, or expertise we apply, there is nothing we can change that has already happened. Yet many of us get stuck on events or behavior from the past. What should have been? What could I have done?It’s all irrelevant now, but for some reason we spend far too much of our consciousness on what happened and what may happen.Individual TeamworkYou see this in organizations as well. It’s the way we do things around here, we can’t do that at this company, and all the while, we create memes that drive us or…
  • Perspective

    Kneale Mann
    18 Sep 2014 | 4:48 am
    At an early age, we’re told to be brave. Don’t whine or I’ll give you something to cry about. We are not born with fear, but it rears its ugly head early on, sometimes through innocuous events. A bit here, a smidge there, and suddenly we are thrust into the world where others are told to be brave and not cry and not show their insecurities.We climb the ladder, finish the project, attend the meeting, rush to the event, answer that email, respond to that request, get on that conference call, make that flight, make eye contact, smile brightly, and we keep running.Splash in the faceWe get…
  • The Best Place to Start

    Kneale Mann
    15 Sep 2014 | 3:19 am
    I was sifting through old notes and saw two quotes that were well timed. Karen Lamb said a year from now you will wish you had started today while Jim Rohn said if you really want to do something, you'll find a way, if you don't, you'll find an excuse.We all have ideas we don’t act on. We may be waiting for the best time, more money, or permission. We may be out of excuses and left with one option. The best time is right now.__________________________________________________________________Kneale Mann | People + Priority = Profit lamag
  • A Connected World Less Connected

    Kneale Mann
    12 Sep 2014 | 4:39 am
    Anytime you walk into a business, it can be an interesting look into human behavior. There are people in meetings, typing on laptops, discussing a new project in the hall, drinking coffee, and maybe even having a laugh or two. It’s a peek into a subsection of society we call work. They say we spent a third of our lives in this space. It appears it's rapidly becoming more. We may not be "at work" but we seem to be spending a larger amount of time working, thinking about work, worrying about work, discussing work.Our workspace is expanding physically as technology spreads it into homes and…
 
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    AC
    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    AC
    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
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    iMediaConnection Blog

  • Car and Truck Makers Need to Emphasize Their Vehicles Are Digitally Safe

    Neal Leavitt
    29 Sep 2014 | 3:09 pm
    Watch any NFL game on Sunday, Monday, Thursday, and you’ll see a bevy of commercials espousing that a given car or truck model is sleek, rough, tough, cool, fuel efficient, family-friendly, sporty, ad nauseum. Adjectives like these are music to a car/truck marketer’s ears. What you don’t see or hear very often is that hackers continue to pose a threat to all sorts of vehicle models – and even smart charging stations for electronic vehicles (EV) may be vulnerable to hacking. Granted, there haven’t been any major security breakdowns and security professionals say that auto…
  • Part V – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

    Fernando Bohorquez Jr.
    29 Sep 2014 | 8:25 am
    This post is co-authored by Alan M. Pate In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin,1 we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice. After canvassing the many faces of native advertising and the applicable law, the series ultimately examines the pervasive assumption that all native advertising is, and should be regulated as, “commercial speech.” This assumption presumes that all native advertising is equal under the eyes of the law, and we come to the…
  • The Long View of Customer Experience: 4 Stages of Engagement

    Greg Kihlström
    29 Sep 2014 | 7:08 am
    This is the second in a series of articles about long-term customer experience and how to drive engagement beyond short-term and real-time efforts. In the first article, we introduced the concept of the long view of customer experience versus the more immediate idea of customer relationships and engagement. When we talk about the long-view customer experience model, we are referring to a customer “pathway” that has the following steps: Awareness Perception Engagement Action AWARENESS The first stage and foundation of your customer’s experience with your brand , the goal of awareness is…
  • Building bridges: Facilitating passage between physical and digital

    Nanda Sibol
    29 Sep 2014 | 7:00 am
    In order to compete in today’s marketplace, it’s nearly a given that a brand must offer both digital and physical interactions for consumers. By the very nature of these two realms, the experiences in each are quite distinct. Each has its pros and cons. Marketers are doing a good job creating interactions that take advantage of the strengths of each space. However, consumers are jumping back and forth across these worlds regularly and rapidly. How easy or fluid is that transition so that they stay engaged? Let’s look at a few examples where brands and companies are extending the…
  • Five things you need to research if you want a career in digital marketing

    Morgan Sims
    26 Sep 2014 | 11:46 am
    IT and marketing used to be separate fields. But as the internet becomes increasingly mainstream as a marketing platform, those walls are fast dissolving. This amalgam of fields has created exciting new opportunities for young people entering the IT industry – but only for those with the proper skills. Let's review five essential areas you'll find useful when entering the workforce in digital marketing. Website Design It would seem this goes without saying, but websites are not what they used to be a decade ago. For many visitors, this is the first interaction a user will have with a…
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    Blog - Ganador

  • On NOT understanding people

    Dennis Price
    29 Sep 2014 | 4:15 pm
    I have been blogging 8 years. You'd think I know what is popular and what will get people clicking and talking. And you'd be right in a small way, because I know a little, and this is what I know:My most popular post of all time is THIS one. The amount of original writing is limited. The insights are arbitrary and, dare I say it, relatively shallow and somewhat cliched. But it has a killer headline that seduces people to click.My next best post (on LinkedIn) is THIS one. It has a quarter of the views, but 10 X the number of…
  • Brand (Non)Sense - Read the signs

    Dennis Price
    28 Sep 2014 | 3:27 pm
    Have you read the signs?An acquaintance is considering abandoning the franchise agreement for their coffee shop. There are pros and cons both ways, but the biggest risk they face what will happen when they take the sign down.I have suggested this risk to them as nicely as I can. But I am not sure they are listening. They currently benefit from a brand. They argue they are being harmed by it. Either way, the BRAND is exerting an influence on the business.What they don’t seem to grasp is that simply replacing one bulkhead sign for another does not create a new brand. There is a long list of…
  • Brand convict (Friday Funny)

    Dennis Price
    25 Sep 2014 | 10:22 pm
    I wrote about branding this week and the last, so time for a not-so-serious thought...
  • Invisible Retailing

    Dennis Price
    23 Sep 2014 | 5:12 pm
    Imag: www.mojo40.com When people buy a product or a service, they do not only pay with money, they pay with many ‘invisible dollars’:·        They invest their very precious time·        They risk their reputation·        The opportunity cost of not pursuing a different product/outcomeForgetting these invisible payments can cost us dearly.Similarly, the retailer pays with those same invisible dollars (i.e. indirect costs) for the products.
  • The past, present and future of customer service

    Dennis Price
    22 Sep 2014 | 3:13 pm
    In the past, customer service was seen as being ‘friendly’. The smile and the greeting were the manifestation of great customer service.Today, we recognise that courtesy is a part of customer service, but just the first (albeit necessary) part. Convenience, accessibility, being in stock, offering warranties and so forth all add up to the customer experience.The future of customer service is seen as the ability to seamlessly integrate online and offline ‘experience’.None of these views are correct.Most businesses cannot quantify the directly influence of customer service on their…
 
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    FOLDEN eMarketing Blog

  • Media Expertise needs Paid Media Knowledge

    FOLDEN.INFO
    11 Sep 2014 | 2:02 pm
    There is no need to pronounce that the media buying landscape has changed. Within an article by Search Engine Watch this shift is described by mooving towards paid media with the consequence of the need of new skills. And indeed, formerly there have been search engine ads and display, which was disseminated over some well […]
  • Link Building, is it still important and which Strategies exist?

    FOLDEN.INFO
    13 Aug 2014 | 8:50 am
    Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the […]
  • W3C launched Initiative on Social Media Standards

    FOLDEN.INFO
    13 Aug 2014 | 8:25 am
    The W3C has launched a further initiative regarding the interoperability of social web applications. To get further information visit the announcement of the launch: W3C Launches Push for Social Web Application Interoperability. FOLDEN.INFO Directory Sources: Internet Standards – Social Media Information
  • Google Authorship and SEO

    FOLDEN.INFO
    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    FOLDEN.INFO
    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
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    Blog - Digital Jungle

  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • How to Recover From the Panda 4.1 Update

    29 Sep 2014 | 2:41 am
    Panda 4.1 what does it do? Google have announced that the latest Panda update, which has already been launched, is a filter dedicated to penalizing poor content and prevent it from ranking well. The logic behind this latest update is…
  • The Older Social Media User

    29 Sep 2014 | 2:13 am
    Social Media Population of China With an approximate population of roughly 597 million active users, Chinese social media is obviously a dominant online force. When it comes to age, 51% of social media users are over the age of 31.…
  • The Popularity of Australian Wine in Mainland China

    29 Sep 2014 | 1:46 am
    The Chinese Market for Wines & How to market it to China The ten years of uninterrupted growth of 25% per year in the consumption of wine came to an abrupt end in 2013. This was caused by the Austerity…
  • Why Do Chinese Students Study In American Universities

    29 Sep 2014 | 1:38 am
    Why Do Chinese choose to study in America? 25% of all international students studying in America are Chinese. This figure demonstrates the popularity of attending foreign universities with Chinese people.  But what attracts Chinese students to the United States and,…
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    Logo Design Blog

  • How to choose a professional design company for custom logos

    Ben Johnson
    29 Sep 2014 | 4:30 am
    It is highly crucial that as a business person you understand the significant role of a unique, creative and custom logo in today’s highly competitive, social media driven, smart marketing and web savvy world. With the help of an inspiring and engaging logo design, you can reach your target market through online and offline forums,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    22 Sep 2014 | 3:16 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Custom logo design for strong business promotion

    Ben Johnson
    17 Sep 2014 | 12:09 am
    Is your logo a separate entity from your business? Not at all! Your logo is your brand face where all the promotional techniques, branding and advertisements are dependent on your business symbol. Your marketing collateral is incomplete without a professional, custom and creative logo. You cannot execute your promotional techniques without your business logo. So,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    16 Sep 2014 | 5:18 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
 
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    Targoz Strategic Marketing

  • No Research Is Better Than Bad Market Research

    Targoz Strategic Marketing
    4 Sep 2014 | 6:30 am
    For the past few days, news gossip site FTV Live has chronicled survey research being conducted by Cox owned WFTV in Orlando. From the screenshots posted in the stories, it appears WFTV is testing potential anchor changes with area viewers using an online survey with embedded video. Potential leaks are always a possibility with online survey work since respondents can take screenshots of the questions or take a picture of the screen with a smart phone or tablet. That’s why you should test multiple topics or try to balance the questions to mask the sponsor or goals of the research. Not…
  • Avoid Ivy League Schools. Think Oil League…

    Targoz Strategic Marketing
    10 May 2014 | 6:00 am
    In years past, it was assumed that a graduate with an Ivy League degree was assured a lucrative job and a promising future where they would easily payoff any accrued student loans in short order. Those days are past. Ivy League grads face a tough and uncertain job market, just like their state school peers. If I had a child headed off to college and looking for a lucrative career, I would steer them toward the Oil or Mining schools instead of the Ivy League. Shale operators are having a lot of trouble finding workers, particularly engineers and geologists, according to a workforce survey by…
  • Americans Support Fracking and the Keystone Pipeline

    Targoz Strategic Marketing
    6 Jan 2014 | 6:00 am
    Keystone Pipeline Gauging public opinion based on what you hear and see in the news or emanating from Hollywood is always a dicey proposition. Oil pipelines and fracking are just the latest examples of how the media are often out of sync with most consumers. While the media and Hollywood oppose expansion of fracking and the Keystone pipeline, U.S. consumers solidly support both issues. The Robert Morris University Polling Institute found that more than half (56%) of Americans favor hydraulic fracturing even in their own community. It’s one thing to support fracking in someone…
  • Differences Between Online and Phone Survey Results

    Targoz Strategic Marketing
    5 Jul 2013 | 12:11 pm
    Studies have found that compared with the general population, Internet users have higher levels of education and are more affluent. The application of demographic weighting to both sets of data does serve to close the gap between online and face-to-face results. However, when comparing parallel online and telephone surveys, we have seen some other differences. These differences appear to be method effects or mode effects rather than sampling effects. One effect is related to the respondents’ reading questions rather than hearing them. This influences responses to scales and how many…
  • Opposition To The Affordable Care (ACA) Holds Steady

    Targoz Strategic Marketing
    30 Jun 2013 | 2:08 pm
    Fifty-two percent of American adults polled by Gallup disapprove of the Affordable Care Act (commonly called Obamacare). Forty-two percent believe their family would fare worse under the law. Among the forty-four percent who support the law, 22% think it will help their family and 33% think it will have little effect. As you might guess, support was higher among Democrats and among people without health insurance. Gallup’s findings mirror a CNN/ORC International survey conducted near the same time. In the ORC survey 43% of the public back the ACA, while 54% of the respondents say they…
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    yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • How to build entertainment brand: Case study of Noluthando Malope & Helen Paul

    yinkaolaito
    28 Sep 2014 | 4:55 am
    Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]
  • Social Media Real Estate: 4 ways to know you a tenant

    yinkaolaito
    26 Sep 2014 | 12:20 am
    Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]
  • Organization’s Spokesperson As A Liability? Nigeria Army As a case study

    yinkaolaito
    25 Sep 2014 | 2:02 am
    Nigeria has been in the news for various reasons. For most part it has been in the negative. From Boko Haram to Kidnapping of over Two Hundred  Chibok Girls and now with outbreak of Ebola Virus which is now being contained. In Public affairs, diplomacy, relations among others, there is need for adequate information management […]
  • Online activities: 7 ways to avoid foul play

    yinkaolaito
    25 Sep 2014 | 1:23 am
    Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]
  • Social selling: Accounting, Auditing, Para Medical and Medical professions

    yinkaolaito
    19 Sep 2014 | 4:33 am
    In the cause of doing my beat and interacting with various professional associations about the changes we are now witnessing across board, I  have had cause to interact, train, dialogue with different professional bodies, associations as well as professionals. As our community will know, it is being close to a decade I have been involved […]
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    Rocky FU

  • Targeting Travelers Decision Journey in Mobile Digital Age

    Rocky FP
    10 Sep 2014 | 5:00 am
    A good traveler has no fixed plans and is not intent on arriving. Said Lao Tzu. I personally love traveling and experiencing the culture in another corner of the planet; so do many other people in the world. In fact, 85% of travelers worldwide will sacrifice spending in other ways to fund travel plans according to the latest Tripadvisor survey. When they travel, 95% use various digital resources in the course of travel journeys according to a recent report from Boston Consulting Group (BCG). Experienced marketers always have well crafted plans targeting each phase of the customers’…
  • Win Customers by Targeting the Decision Journey on Multiple Channels

    Rocky FP
    20 Aug 2014 | 5:00 am
    This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you. —Leigh Fallon, Carrier of the Mark Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase. When you develop your digital marketing strategies, it’s…
  • 3 Tips to Increase Retail Sales with Mobile

    Rocky FP
    15 May 2014 | 5:05 am
    I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business. People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. But, mobile may not necessarily hurt offline retail business. According to a recent Gallup survey, there are more people shopping more because of mobile technology than those who shop less. 19% admit they now shop…
  • How Chinese Communicates Digitally

    Rocky FP
    20 Mar 2014 | 7:38 am
    Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that. QQ: Communications for both Personal and Business Use Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. Every QQ account starts with a numerical number like “23443242″ and the user will automatically get an email address…
  • A Simplified Framework for Digital Marketing Strategy Development

    Rocky FP
    5 Sep 2013 | 5:45 am
    Almost all digital marketing proposals include a strategy part which however is often represented by one simple slide and used more than once with little amendment. A truly working strategy for each company is unique and developed after research, serious analysis and testing. It takes weeks or even months to develop a digital marketing strategy involving complex processes. If you are not experienced developing digital marketing strategy, let me share a simplified framework to help you get started. Digital Marketing Strategy Definition A digital marketing strategy is a well thought plan…
 
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    We First Blog

  • Signposts From Big Brands: How to Rapidly Build Your Company in 2015

    Simon Mainwaring
    24 Sep 2014 | 2:40 pm
    The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic shifts: 1. Purpose is driving profit: Whether it’s a B2B company like IBM talking about how a better world is being ‘Made by IBM,’ or a small fast-casual restaurant chain like Chipotle stealing market share by promoting ‘Food with…
  • Purposeful Storytelling Now Table Stakes For Brands

    Simon Mainwaring
    23 Sep 2014 | 1:41 pm
    Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent saying they’ve boycotted a brand in the past 12 months, and those companies on the Meaningful Brands Index outperforming the stock markets by 120 percent, Edelman’s key learning from its annual Trust Barometer Report sums up this opportunity…
  • Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

    Simon Mainwaring
    18 Sep 2014 | 2:22 pm
    There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM…
  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
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    Free Sales & Marketing Magazines and Downloads from alltop.tradepub.com

  • B2B Integration & Collaboration: What's Keeping You From Being a Leader?

    29 Sep 2014 | 12:00 am
    Our research has found that leaders are taking strategic actions to help ensure B2B operational success, while followers struggle with managing larger inventories, slower order fulfillment rates and lower cash conversion rates. Is your organization equipped with the right tools and initiatives to be a leader when it comes to B2B integration and collaboration? The results of what leaders today are doing may surprise you. See how you can improve performance and B2B proficiency to become a leader.Download the new Aberdeen report and survey results today; B2B Integration & Collaboration: The Time…
  • 5 Top Tips for Driving Loyalty Through Insight & Analytics in Telecoms

    26 Sep 2014 | 12:00 am
    With mountains of information, the challenge for companies is how to best leverage that information in ways which will best aid with the challenges that they face. One of the biggest challenges that faces companies in the telecoms industry is customer loyalty, as a savvier customer and fiercer competition has created a free-spirited attitude to telecoms services in customers.So how can customer insight and analytics help with this problem?To help answer this, Telecoms IQ has put together the 5 Top Tips For Driving Customer Loyalty Through Insight & Analytics eBook. We break down 5 tips…
  • The Alignment of Customer & Support Expectations

    26 Sep 2014 | 12:00 am
    Organisations are implementing new technologies and processes to better connect customers with technical support teams, and customer satisfaction is paramount. However, most organisations admit they're not proactively aligning their priorities with their customers’ expectations.Are the needs of the support team different from what customers want and expect? Recent research by HDI delves into the two groups’ expectations and priorities and explores how closely they're aligned.Request Free!
  • How Customer Insight and Analytics Has Transformed Telecoms

    26 Sep 2014 | 12:00 am
    Advancing technology has allowed us to know more and more about our customers and now the challenge has become how to best use that information. Telecoms IQ spoke with the Global Head of Business Intelligence at Telefónica Digital, John Belchamber about the changes in the industry and how big data is improving the accuracy of end to end decision making while ensuring consistent improvement. John elaborates on veracity in big data as well as how companies are moving from purely revenue based views of the customer to ways of delivering value for the customer to mitigate churn…
  • The Potential of Social Media in Telecoms 2014 and Beyond

    26 Sep 2014 | 12:00 am
    According to Telesperience, by the end of 2015 90% of operators will be using social technology to drive business impact, and 80% hope to use it to drive conversion rates and to transform the customer experience. In this infographic Telecoms IQ explores how global operators are already using social networks to increase customer loyalty and become more customer centric-organizations, whilst reducing operational and marketing costs.Request Free!
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    Blog

  • The Best Ad Idea Ever

    26 Sep 2014 | 4:17 am
    Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.
  • Why talk of emotional marketing in B2B makes me angry

    4 Sep 2014 | 11:14 pm
    There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones.
  • What boiled cabbage can teach us about effective content marketing

    15 Aug 2014 | 5:47 am
    When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
 
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    On Social Marketing and Social Change

  • Can Soda Companies Engage in Social Marketing?

    Craig
    24 Sep 2014 | 2:31 pm
    Coca-Cola, PepsiCo, and the Dr Pepper Snapple Group pledged yesterday to cut beverage calories in the American diet by 20% by 2025 through promoting bottled water, low-calorie drinks and smaller portions. From The Wall Street Journal, “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. They also have committed to providing calorie counts on more than 3 million vending machines, self-serve fountain dispensers and retail coolers in stores, restaurants…
  • Academic Competencies for Social Marketing

    Craig
    20 Sep 2014 | 8:37 am
    What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the International Social Marketing Association, Australian Association of Social Marketing, and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing). Yesterday, following similar actions by the AASM…
  • Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

    Craig
    3 Sep 2014 | 9:29 am
    How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses. He will also address the effectiveness of non-medical public presentations, constructivist didactics and municipal intelligence. Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB…
  • The Future of Social Marketing: Craig's Happiness Talk

    Craig
    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
  • The Purpose of Segmentation

    Craig
    6 Aug 2014 | 7:49 am
    Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the 'field of dreams' strategy ("If we build it, they will come"). Even when decisions are made to identify and focus on priority segments of the population, many segmentation approaches end up being used for no more than directions for casting calls and art directors ("We need to have one of these types and another of these types"). As I put it in Social Marketing and Social Change: "...the purpose of segmentation is not to answer the…
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    Digital Examples

  • Loom Bands took off because of the inventor's daughters' videos on YouTube

    29 Sep 2014 | 6:20 am
    Is there anything more 2014 than Loom Bands?  About half the people (grown ups) I'm in meetings with seem to wear them...  They're everywhere.An article in The Guardian at the weekend about Rainbow Loom inventor Cheong Choon Ng has this fascinating detail on the role YouTube played in the phenomenon (my bolding):"We invested our entire family savings of $10,000 (£6,152) to order tooling and 2,000lb (91kg) of rubber bands from China, and assembled the kits ourselves in our garage. I spent months going round toy stores in Michigan with my daughters, trying to sell the loom band.
  • App Integrations

    16 Sep 2014 | 4:01 am
    One trend we're seeing at the moment is that apps are becoming more like the mobile web.Apps (& games) are most people's experience of mobile - stats from Flurry show that apps now make up 86% of the time spent on mobile, and the mobile web just 14%.The experience with apps used to be that you would open one, do something, and then open another one. As time has gone on it's become possible to deep-link into apps. My favourite example of this is CityMapper, the app that has done so much to demystify public transport (buses especially) in London for people like me,The button below, if you…
  • Buying on Twitter - Pilot programme announced

    8 Sep 2014 | 6:53 am
    Twitter has finally revealed plans for a pilot programme allowing people to buy things within a Tweet."In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery."The test includes partners like Stripe for card payments; you'd have thought that shipping and payment details could be saved within the app (as they are with Amazon) before too long -…
  • Nissan's speedy 'Royal Baby' tweet

    8 Sep 2014 | 5:20 am
    Nissan apparently tweeted this just 7 minutes after the announcement that The Duchess of Cambridge was pregnant with her second child.It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby pic.twitter.com/k4HiNAb7lq— NissanUK (@NissanUK) September 8, 2014Pretty impressive when you consider that it wasn't particularly expected, or at a time when people were on high alert, e.g. during a sporting event.Fewer than 200 RTs 3 hours later though - and I imagine that lots of them are from media obsessives like me, rather than royal fans (or…
  • Brands using Hyperlapse

    27 Aug 2014 | 3:45 am
    Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)Here is Instagram's video explaining it Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:Mercedes USAFootlockerBurton SnowboardsAriZona Iced TeaJimmy Fallon TonightEsuranceBudweiserThe Science Museum Dr Pepper OreoDisneylandAny more..?
 
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    Idaho Ad Agencies

  • Journal/Scripps forced to sell KIVI or KNIN

    donday
    15 Sep 2014 | 10:46 pm
    When Journal Broadcast Group is merged into EW Scripps, KIVI and KNIN will no longer be on the same side. In a little-noticed FCC filing earlier this month, Journal agreed to “sell” the two stations to “Journal/Scripps Divestiture Trust.” A bit of digging finds that Journal & Scripps have to unload one of the Boise TV stations in order to consummate their marriage. Here’s why: in 2009, after a lengthy process, Journal bought KNIN under the FCC’s “failing station” waiver provisions. At the time, KNIN was a CW affiliate with little in the way…
  • From the ‘Things we missed in our inbox’ file

    Brian
    14 Sep 2014 | 6:23 am
    This one came through back in June, but… well, summer. Oliver Russell announced that they have assumed management and marketing of Think Boise First. From the press release about the change: Think Boise First co-founder Beth Geagan said the organization achieved great success over the past six years in branding and highlighting the importance of local business to the community. Earlier this year, Geagan began looking for viable options to take the branded effort to the next level in Boise. “We talked to several interested parties. In the end, Oliver Russell made the most sense and…
  • Job Opening: Account Executive

    Brian
    12 Sep 2014 | 3:22 pm
    Peppershock Media Productions in Nampa is looking for an Account Executive. From the job description on their website: This position is responsible for locating new business opportunities for Peppershock Media and for monitoring and maintaining relationships with current clients. Key Results: Effectively establish, develop and maintain relationships with qualified prospects Represent the Peppershock brand in all interactions Effectively relate to internal and external stakeholders More details about this position are available here, and application materials should be sent via email to…
  • New Hire at DaviesMoore

    Brian
    27 Aug 2014 | 7:55 am
    DaviesMoore in Boise continues to grow, most recently with the addition of Sean Winnett as Digital Marketing Specialist. Sean is a Boise native, and graduate of Boise State University with a Bachelor’s degree in Mass Communication & Journalism. Prior to joining DaviesMoore he has worked with other agencies such as Drake Cooper and Tribute Media. Congratulations Sean.
  • Rizen Creative expands to the north. And west.

    Brian
    26 Aug 2014 | 8:13 am
    Recently, word got to us that Rizen Creative has expanded, opening an office in Seattle. And indeed they have, as Katie Meyers has relocated to Seattle, where she’ll be working out of the company’s new satellite office in Seattle. There, she “will focus on new business generation as well as provide strategic insight for current Rizen clients.” Congratulations to Rizen on the expansion, and to Katie on the move.
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    tangyslice

  • Ten reasons why I’m a #mktgnerd

    Frank Days
    26 Sep 2014 | 6:15 am
    Dear @lattice_engines, I know I haven’t been blogging and tweeting much lately (too busy in startup land) but I can’t believe you left me off your list of #mktgnerds. While I lack any empirical evidence, I hope that you will consider the following evidence to justify my inclusion. 1. I do almost everything in a spreadsheet. Planning, metrics, messaging…. 2. I like visiting Google Analytics on my mobile as a way to kill time at my kid’s sporting events 3. I studied chemistry in college yet somehow ended up in marketing 4. I created a hip hop alter ego (aka Tangyslice) so people would…
  • Slides from my MIT guest lecture on Entrpreneurial Marketing

    Frank Days
    16 Dec 2013 | 7:51 pm
    One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources. Entrepreneurial Marketing – MITPortugal Program May 2013 from Frank Days
  • The Essentials of Marketing Automation

    Frank Days
    19 Nov 2013 | 8:06 am
    In early October, I moderated a panel at the MarketingProfs B2B Marketing Forum in Boston.  The panel included William Toll, Lori Cohen and David Karp. Despite all the hype many people are still trying to figure out where marketing automation fits into their mix. Here are the slides. The Essentials of Marketing Automation for Small Businesses from Frank Days Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity.  
  • Rebranding Agile: How agile marketing is changing the way marketers work

    Frank Days
    14 Nov 2013 | 10:34 am
    Last week I trekked to Malmo Sweden for the Oredev Conference. As the token marketer, I was asked to share how Agile marketing is being used in marketing today. Here is the video from my talk. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Øredev Conference on Vimeo. Here are my slides if the video is too long. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Frank Days I’d like to thank Scott Brinker for the referral along with Jakob Wolman for his help with the topic. And finally, I’d like to give a…
  • Join us for November’s Boston Agile Marketing Meetup with Mike Volpe from Hubspot

    Frank Days
    21 Oct 2013 | 7:15 am
    Join John Cass, Scott Brinker and me as the Boston Agile Marketing meetup moves to Hubspot in November. Mike Volpe, Hubspot’s CMO will share how they uses Agile Marketing to keep its marketing machine focused and optimized. Mike’s team was one of the earliest proponents of Agile for marketing and will share how they make it happen including: – How they have adapted the Agile methodology – Strategies for handling longer term deliverables like events and media buying as a part of the process – Practical advice for marketers who are considering adopting Agile.
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    Idea Marketing

  • Jobs Don’t Give Us Purpose and Meaning, Helping Does

    Chris Koch (ckochster)
    24 Sep 2014 | 6:38 am
    Face it, few of us can say that our work has a high degree of purpose and meaning in the greater scheme of things. True purpose and meaning implies a degree of selflessness that few of us can afford when considered against rent, mortgages, college funds, or car payments. It’s one of the unstated frustrations in all the recent surveys that show how unhappy most employees are in their jobs. That’s why it’s important for companies to provide an extra boost on the purpose and meaning fronts. Companies Must Make Room for Helping When you boil purpose and meaning down to their essences, you…
  • Why Can’t Companies Be More Like the Iroquois?

    Chris Koch (ckochster)
    15 Sep 2014 | 5:20 am
    English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia) If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. First formed sometime between the 15th and 16th centuries, it brought together five distinct tribes that had been warring and otherwise squabbling for centuries prior. Each tribe had its own language, customs, and culture. Located mostly in what is today northern New York State, the tribes’ unity (a sixth joined in the 18th century) allowed…
  • 6 Freaky, Funny, and Scary Abilities of Computer Organisms

    Chris Koch (ckochster)
    18 Jun 2014 | 5:10 am
    I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. There’s simply no way that everything we’ve come to expect from robots in sci-fi novels and movies will exist independently within whatever bodies we put robots in for the foreseeable future. They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. Robots can’t do anything better…
  • The Worst Source of Work Conflict

    Chris Koch (ckochster)
    9 Jun 2014 | 5:37 am
    I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP. But after two-and-a-half years working here, I’ve decided that both of…
  • The TV Is No Longer a TV

    Chris Koch (ckochster)
    30 May 2014 | 5:23 am
    I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. When I told my wife and daughter we were trendsetters, they rolled their eyes and said I was just being cheap (again). Regardless, a change in the way we think about entertainment has…
 
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    Creativity Unbound

  • Creativity for the digital age in six minutes

    edward boches
    26 Sep 2014 | 6:53 am
    Creativity for the digital age in six minutes. from edward boches Boston University COM PR professor Amy Shanler asked me to present “how to be creative” in six minutes for a “speed dating” like session for her PR students. If being creative isn’t already enough of a challenge, trying to explain how to do it in six minutes. Obviously it’s something I think about a lot in a never ending attempt to inspire students who are eager to create, invent, and make stuff that’s interesting. But we all know that you learn and improve by doing, not be listening…
  • Is Apple getting closer to a post-Jobsian voice?

    edward boches
    30 Aug 2014 | 7:19 am
    This morning I got an email from Peter Burrows, a senior writer for Bloomberg/Businessweek. Peter writes regularly about science, research, tech, Silicon Valley and Apple. We talk about the latter every now and then. Peter’s latest query asked whether I thought Apple’s most recent commercials were any indication that the company was getting closer to a post-Jobsian voice. I sent Peter a note, and thought I’d share my answer here. After all, everyone likes to talk about Apple and its advertising. Short answer: perhaps getting closer, yes. Apple has always been about…
  • This is how a creative department should work

    edward boches
    25 Aug 2014 | 7:28 am
    I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego. We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work. Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold,…
  • Good luck trying to replicate the ice bucket challenge

    edward boches
    23 Aug 2014 | 10:58 am
    Seven lessons from the ice bucket challenge. Five lessons from the ice bucket challenge. Social lessons from the ice bucket challenge. Forbes (they have two posts with totally different sets of lessons), HuffPo, Social Media Today (disclaimer: I often write for them), and a host of others have all published pieces giving us useful tips that marketers can pick up from this latest Internet phenomenon. Time it right, keep it simple, mix in celebrities –not sure that part was planned — start local, etc. I am willing to bet that we will never see a brand or even a charity replicate…
  • Creating a portfolio on Instagram

    edward boches
    12 Aug 2014 | 2:34 pm
    Creating a portfolio on instagram from edward boches Social media is great for our day in and day out posting and sharing. But it’s far more fun to play with the platforms and actually create stuff. Pro bono ad campaigns on Tinder. Social purpose made out of food porn. Turning Twitter into a direct marketing piece. Making Pinterest or Instagram work as a website. It’s not hard. It just takes a little imagination and a little trick for making your gmail account appear to be many different gmail accounts. This deck shares some thoughts on hacking social platforms, learning to invent…
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    Marketing Java | Web. Social. Marketing.

  • “I want to have the worst restaurant in the San Francisco area!”: Botto Bistro’s One-Star Squabble with Yelp

    Leia Schultz
    29 Sep 2014 | 11:41 am
    A couple of weeks ago we told you about the Union Street Guest House’s fiasco with its threat (and attempted action) to fine customers for writing negative online reviews. The story about the boutique hotel in Hudson, New York, quickly went viral and inspired many people to post bad reviews of the Guest House to demonstrate their disapproval of that policy. On the opposite coast, an Italian restaurant in Richmond,…       
  • It’s a Visual Marketing World

    Leia Schultz
    29 Sep 2014 | 7:10 am
    “The future of marketing, it would seem, is visual,” a Fast Company piece declared. Our digital world has been evolving more visually with every new app and online domain developed. This evolution clearly shows that we are optically-inclined creatures, drawn to adorable, enticing pictures as well as clever, entertaining videos. The article continues: “Consumers easily view and create high-quality, provoking images every day, and never before have they been so…       
  • Content Marketing Strategy and Your Digital Business Plan

    Leia Schultz
    16 Sep 2014 | 8:56 am
    Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small business owners can utilize to generate attention from and interaction with followers and customers. Successful…       
  • Louisville, Colorado Joins the Beerfest Circuit

    Deb Kolaras
    25 Aug 2014 | 7:30 am
    As you may (or may not) know, I’m one of the organizers for Pints in the Park, a local small-town brewfest taking place in Louisville, Colorado on August 30th, 2014. Our Board decided back in January of 2014 that this would be a great opportunity to introduce the area to as many local breweries as possible, and also make sure guests got to dine on some great food and listen…       
  • SEO and the Business Owner: a Love Story

    Leia Schultz
    21 Aug 2014 | 9:08 am
    We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…       
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    Marketo Marketing Blog

  • Traditional and Predictive Lead Scoring: a Match Made in Data Heaven

    Jessica Cross
    29 Sep 2014 | 5:30 am
    Author: Jessica CrossBy its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Before I started working at FlipTop, a predictive lead scoring platform, I’d always tried to base scoring on customers we’d won, but I’m not a data scientist – the most I could determine was that certain industries or job titles were more likely than others to become customers. But that kind of correlation hardly scratches the surface of what predictive lead scoring can do. And when combined with traditional lead…
  • What Twitter Can Teach us About Marketing Automation Users

    Amanda Nelson
    26 Sep 2014 | 5:30 am
    Author: Amanda NelsonMarketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently, RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). Through the psychographics and demographics of this audience, we now know more about marketing automation users than ever before! Curious about what we learned? Here are…
  • Get Ready for Ad Week – 5 Things You Can’t Miss

    Maggie Jones
    25 Sep 2014 | 5:30 am
    Author: Maggie JonesWe’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. If you’re already registered, keep reading for our “must do” list of events; if not, use the list to justify your trip next year (or register now — it’s not too late!).  Why? Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes. It doesn’t matter what kind of…
  • 6 Ways to Create Rocket-Fuel Content for Marketing Automation

    Anne Murphy
    23 Sep 2014 | 5:30 am
    Author: Anne MurphyMarketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content.  More than three-quarters of those invested in marketing automation say that developing processes and content is instrumental to success with the technology. Without content, there’s nothing to send to potential and current buyers, nothing relevant to plug into specific nurture tracks, and nothing valuable to exchange for their contact information. So how…
  • How Sustainable is Your Marketing?

    Raymond Coppinger
    22 Sep 2014 | 8:52 am
    Author: Raymond CoppingerWhat does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. You might think about climate change, or where the vegetables in your shopping basket are grown. But to sustain also means to maintain, support, or endure. So in marketing, the term takes on a slightly different meaning. And that’s why today, as a fellow marketer (and buyer of in-season, locally grown vegetables!), I urge you to seize the concept of sustainability by asking yourself the simple question: Is my…
 
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    Fletcher Prince

  • September Editorial Calendar Ideas and Communications Events

    Mary Fletcher Jones
    6 Sep 2014 | 6:39 am
    Here are a some ideas to round out your September editorial calendar, plus some events you might like to celebrate or attend. September Health Observances There are many health observances and special recognition days this month that you can use to help raise awareness. September is Cholesterol Education Month, Prostate Cancer Awareness Month, Healthy Aging […]
  • Fill your calendar with these August events and notable dates

    Mary Fletcher Jones
    1 Aug 2014 | 6:30 am
    Whew! Congress is out of town! I thought they’d NEVER leave. Let me let you in on a little secret, my content-generating friend. No one, self included, wants to talk about anything remotely work-like this month. Not in DC, and not online. Nobody is working. You know it, and I know it. So have a […]
  • Important July dates

    Mary Fletcher Jones
    1 Jul 2014 | 6:16 am
    Sure, ANYBODY can tweet about the 4th of July. But how many people are going to talk about International Kissing Day? Or the Running of the Bulls in Pamplona?  They might get the Tour de France, sure, but the Palio? Nah, YOU got the Palio! You are going to OWN Twitter, my friend. Will they […]
  • Why bother with YouTube? The benefits of online video

    Mary Fletcher Jones
    23 Jun 2014 | 6:02 am
    I was asked to answer a Quora question about the benefits of YouTube. Here is my reply. You can read more specific details about the benefits of YouTube on the Fletcher Prince Slideshare account As you may know, YouTube has been around since 2005, and since then, there have been tremendous benefits to posting on […]
  • A Summer Book Bag for PR professionals

    Mary Fletcher Jones
    14 Jun 2014 | 6:57 am
    After what has got to be the snowiest winter ever, it’s finally here: summer. Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come! Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as […]
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    Sparks

  • Apple Watch’s simple, purposeful and powerful marketing message

    Eric Brody
    9 Sep 2014 | 2:08 pm
    I love this quote from Tim Cook, CEO, Apple about the company’s new watch. “Apple Watch gives us the ability to motivate people to be more active and healthy. If you are someone who just wants to be a bit more active or someone who wants to track what you...
  • What healthcare marketers can learn from the hit series “Breaking Bad”

    Eric Brody
    3 Sep 2014 | 7:58 am
    What kept you coming back to the hit series Breaking Bad? Truth be told, I spent two weeks binging on the entire series. If you think about it, the show exhibits similar characteristics to all great brands. And it actually offers really good lessons to healthcare marketers. With consumers now...
  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on healthleadersmedia.com – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
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    Marketing Donut feed

  • Christmas is coming — are you ready?

    guestbloggerMD
    29 Sep 2014 | 1:49 am
    While the key sales period for a seasonal brand might only span three months of the year, optimising your site, securing advertising and mitigating bounce rate begins long before your customers start shopping. With the first inklings of Christmas hype only a few weeks away, it’s not too late to implement the following suggestions and increase traffic during your key sales period. Secure your brand advocates early While your customers don’t want to hear about Christmas in June, advertising slots, opportunities for collaborative competitions and potential brand advocates are already primed…
  • NEA helps 53,000 to start up their own firms

    26 Sep 2014 | 1:39 am
    More than 53,000 new businesses have been set up thanks to a government scheme that helps people on benefits start their own enterprises. The New Enterprise Allowance (NEA) has helped jobseekers of all ages, lone parents and people on sickness benefits to turn their entrepreneurial dreams into a reality. More than 53,000 new businesses have been set up – an average of 460 every week over the past year. The scheme provides jobseekers with start-up help and advice from a business mentor and financial support payable through a weekly allowance. Participants can also access a loan through the…
  • Does Britain need a pay rise?

    26 Sep 2014 | 1:38 am
    Last week, a group of business leaders called for the National Minimum Wage to rise at a faster rate. Now, Ed Miliband has promised to raise the rate to £8.00 by 2020 if Labour wins the election. However, business groups are unhappy that politicians are using the National Minimum Wage to score points with voters in the run-up to the next general election. John Longworth, director general of the British Chambers of Commerce (BCC), said: “Businesses are in favour of an evidence-based approach to the minimum wage rather than political parties using it to gain support from voters. Existing…
  • Miliband pledges 'equal rights' for self-employed

    26 Sep 2014 | 1:37 am
    Ed Miliband has promised that a future Labour government will give self-employed people the same rights as employees. Speaking at the Labour Party conference in Manchester this week, Miliband said: “To the growing army of our self-employed – five million working people – so often the most entrepreneurial, go-getting people in our country, they don't want special treatment, but they do deserve a fair shot. “Two thirds have no pension. Because of the jobs they do, one in five is stopped from getting a mortgage. It is time to end this modern, 21st century discrimination. The next Labour…
  • HMRC scheme to simplify EU VAT compliance

    26 Sep 2014 | 1:36 am
    Businesses supplying digital services across the European Union will be able to register for a new HMRC online VAT service from 20 October, to save them from having to register VAT separately in every country where they do business. From 1 January 2015 the place of supply, and therefore taxation, of EU business-to-consumer supplies of digital services is changing. Currently the place of taxation is where the supplier is established, but from January it will be where the consumer lives. HMRC has estimated that around 34,000 UK SMEs will be affected by the new EU regulations. The digital…
 
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Chicken That Discovered Your Prospects’ Greatest Desire

    Tom Trush
    25 Sep 2014 | 9:26 pm
    I recently received a powerful reminder of how to effectively market to prospects. What might surprise you is the source of that reminder. Her name is Felicia … and she’s a chicken. You see, when we bought our new house last month, Felicia came as part of the deal. She roamed the backyard from the first day we looked at the property. The instant my 6-year-old son and 9-year-old daughter saw her, I knew where we would be living for the next several years. Bedrooms and bathrooms took a back seat to a white-feathered piece of poultry. Since moving in, we’ve been learning how to care…
  • The Words That Multiply the Value of Anything

    Tom Trush
    21 Aug 2014 | 7:02 am
    A quick thought to consider … What if simply sharing a story could increase the value of what you sell? Look around and you’ll see stories adding value to products and services everywhere. For example, Forbes recently ran an article about a collector who paid $300 for an old hockey jersey. He later learned it was worn by Mark Messier during the New York Rangers’ 1993-94 championship season. So he shared the story and sold the sweater at auction for $8,365. The story created an additional $8,065 in value! In 2009, a couple of guys in New York ran an unusual experiment. Rob Walker and…
  • How to Promote Your Business When You Hate Marketing

    Tom Trush
    12 Aug 2014 | 7:06 pm
    For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil — an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more…
  • Try My New Book Risk Free … Forever

    Tom Trush
    6 Aug 2014 | 7:41 am
    How many investments come with no risk of financial loss and still provide a guaranteed return? This scenario might seem too good to be true, but it’s exactly what’s offered with my latest book, Escape the Expected: The Secret Psychology of Selling to Today’s Skeptical Consumers. Now available for just $17.95 on Amazon.com or anywhere else books are sold, it comes with a no-questions-asked return policy for life. Should this 208-page book ever fail to meet your expectations or get you greater returns on your marketing campaigns, simply let me know and I’ll rush you a full refund. In…
  • The Appeal That Almost Always Triggers Sales

    Tom Trush
    25 Jul 2014 | 10:17 am
    Think back to your last memorable purchase. Maybe it was a car … a gift for a friend … a deal at the grocery store … or just an enjoyable meal at your favorite restaurant. Do you recall what emotions you felt? You see, emotions have an incredible influence on purchasing and hiring decisions (much more than logic). However, we’re not always aware of them because so much emotional activity occurs in your subconscious mind. This is critical to remember when writing your marketing materials. The fact is, if generating responses is your goal when marketing, then you must…
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    9 INCH MARKETING

  • Want a Job at Google? Why it’s Almost Ten Times Harder Than Getting into Harvard

    Stan Phelps
    29 Sep 2014 | 12:36 pm
    This post by Stan Phelps was originally featured on Forbes: It’s almost ten times harder to get a job at Google than it is to get into Harvard.  With more than two million applicants a year, it seems like everyone wants to work at the search giant. Is […]
  • The Impact of The Hollywood Model on the Social Age Workplace

    Stan Phelps
    23 Sep 2014 | 11:17 am
    Guest post by co-author of “A World Gone Social” Ted Coiné: Social Age employment is an entirely different animal from what we all grew up with: the Industrial Age myth of lifetime employment within very large corporations. Specifically, we call that myth the “40-40-40 Plan” where we as […]
  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
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    Chief Marketer

  • Sorting Out the Chaos of Marketing Tech Change

    Chief Marketer Staff
    29 Sep 2014 | 3:54 pm
    By Henry Schuck CMOs and other marketing executives have their hands full dealing with all the disruptive changes in marketing. Because of all the data surging forth from the Internet and marketing software, marketing has become a technology hub. Trends show that by 2017, the marketing department will control the lion’s share of the technology budget with the CMO spending more on marketing than the CIO. Marketing today is so driven by software and analytics – think predictive modeling, CRM, programmatic algorithms – that it’s added a new level of complexity to the marketer’s job.
  • Chief Marketer Listline Sept. 29

    Beth Negus Viveiros
    26 Sep 2014 | 4:55 am
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online Better Senior LivingThis catalog features quality and value conscious health and personal care products for the Baby Boomer market.Universe: 32,575Price: $120/MSelections: Gender, SCF/State/ZipContact: SMD Media Services, Inc., Fred Onemma, fonemma@smdmediaservices.com, (845)…
  • Special Report: B2B Content Marketing

    Jasmine Brown
    25 Sep 2014 | 3:34 pm
    Having B2B content isn’t enough—you need to have a plan. In this special report, discover: What you need for a winning content marketing strategy Ideas for creating the best content to promote your B2B event How to leverage content for LinkedIn engagement Ways B2B needs differ from B2C And more! Sponsored by: The post Special Report: B2B Content Marketing appeared first on Chief Marketer.
  • Big Marketing Ideas for 2015

    Chief Marketer Staff
    25 Sep 2014 | 8:57 am
    It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead. The story includes highlights such a “Go Big on One Content Idea,” where marketers are budget for creating one really high-impact piece of content, like research or a high-end video that you can then cut up into smaller bite-size pieces like blog posts, webinars, branded content, and native ads. This will allow you to tease out all the major salient selling points, and highlight different features to appeal…
  • Changes to Facebook’s Mobile Ad Platform?

    Chief Marketer Staff
    25 Sep 2014 | 8:48 am
    Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information. This Venture Beat story speculates that the new, more advanced mobile marketing paradigm will be launched in a bid to knock Google, the number-one player in the mobile ad space in terms of pure revenue, off the block. Check out the full story by clicking here, and learn more about how Facebook has been ramping up for this launch, and where it may be unveiled. The post…
 
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    Millennial Marketing

  • Millennials Seek More Philanthropic Purse Power

    Christie Garton
    24 Sep 2014 | 7:39 am
    How do you define millennials? Innovative, lazy, tech-obsessed? Try “philanthropic.” More than 87 percent of millennials donated to a nonprofit in 2013, and now, intrigued with the influence of their donations, millennials are looking for opportunities to make those dollars work even harder. Typically strapped for cash and time, they’re now turning to brands as outlets for social change, placing their dollars with companies dedicated to social good. Now, for-profit companies are taking notice, evolving old giving models to meet the millennial demand for more philanthropic purse power.
  • NFL Losing Popularity and Credibility with Millennials

    Jeff Fromm
    18 Sep 2014 | 10:42 am
    Lately, the NFL has been at the forefront of challenging societal issues. For example, Michael Sam became the first openly gay player to be drafted in the NFL. These stories transcend the sports world and become a part of American culture. Social media allows all of us; especially millennials, to voice our opinion now more than ever and our voices are definitely being heard. Unfortunately, the NFL has had far more bad stories than good lately. Ray Rice has caused a huge uproar after TMZ leaked a video of him knocking out his then-fiancé in an elevator, and now Adrian Peterson faces…
  • Generation Y, Brand Values and Idealistic Purchase Decisions

    SarahGibbins
    10 Sep 2014 | 12:53 pm
    I’m a millennial, and I embody a lot of the clichéd things you’ve heard about the generation: the frivolous wanderlust, the tattoos, the addiction to Instagram, and one pretty powerful behavioral trend – the insistence on ethical substance and integrity from brands, or in other words, choosing to make mostly idealistic purchase decisions. Without a socially conscious framework, your brand means nothing to me or many of my millennial cohort, and without capturing the millennial market, you’ll never amass the army of brand advocates you need to partake of the nearly $200 billion in…
  • Abercrombie Stops Shouting, but will they Listen?

    Brendan Shaughnessy
    2 Sep 2014 | 7:24 am
    2007. While it’s only been six years, a lot has changed. American Idol was America’s most watched show, you couldn’t turn on the radio without hearing Akon and Abercrombie and Fitch was one of the most popular apparel brands in the US. Feeling old yet? Since then, Simon left Idol, Akon fell of the face of the Earth and Abercrombie has been under scrutiny and is becoming more and more irrelevant among its formerly strong teen audience. But while they’ve lagged behind in everything from sales to brand loyalty, Abercrombie has finally gotten something right. Abercrombie announced they…
  • New Data Reveals Millennials are Far More Conservative Than You Think

    Jordan McCormack
    21 Aug 2014 | 7:46 am
    FOR MORE INFORMATION: ERICA WREN / BARKLEY (816) 423-6228 / ewren@barkleyus.com KANSAS CITY, August 20, 2014 – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is quickly growing up. A new study of millennials who have children reveals that parenthood is driving a more pragmatic, conservative outlook. Yet, millennials report that ‘conservative’ is not a political term, but instead a shift in attitude that will dramatically change how and…
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    HB

  • Hypnotized by the Black Keys

    Katherine Eckenfels
    23 Sep 2014 | 2:32 pm
    Beneath your feet the stands start rumbling. The stadium is hazily illuminated by hundreds of smart phone lights. Shouts are deafening and your throat is already hoarse, but you keep cheering for them to come back out. And then it happens. Lights burst back on as guitarist Dan Auerbach and drummer Patrick Carney walk across the stage. The crowd erupts even louder than when the pair began playing some of their most anticipated songs. The backdrop rises to reveal the spinning hypnotic graphic of the band’s latest album, Turn Blue (Nonesuch). It’s hard to look away as Dan sings “Weight of…
  • Brand Lessons from Tom Brady’s Resume

    Chuck Tanowitz
    18 Sep 2014 | 10:34 am
    On Thursday, Tom Brady found and posted an old resume. Yes, that Tom Brady. The one with 3 Superbowl Rings, a model for a wife, great looking kids and always in need of a real High 5. But what’s most interesting about the resume is how distant it is from his current brand. The image we have of him today is as #12, the stalwart quarterback, the guy we all want to be. But back in 1999 he thought he would be just another college student looking for a job. So he put together the same thing we all do: a resume. I’m sure the college career office guided him through this, teaching him…
  • Where Does Culture Come From?

    Catherine Ahearn
    18 Sep 2014 | 9:12 am
    In a recent article featured in Communication Arts, Wade Devers takes a whack at agency culture, whittling it down to “the work.” He starts, Culture. I hear that word all the time and, quite frankly, I’m getting really tired of it. But the reason I’m getting tired of it is because when people talk about ‘agency culture,’ they seem to leave out the very thing that defines it most: the work. Whoah, man. Sure, this is a bold, new, ballsy position to take. But if you haven’t been able to guess by now, I disagree with him. And, actually, after many of my coworkers read and discussed…
  • HB Out and About in September – See you there?

    Julia Bucchianeri
    11 Sep 2014 | 2:57 pm
    The HB team has a busy lineup of events over the next few weeks. From marketing and tech to entrepreneurialism and German innovation, we’re excited to see what each event has in store. Will we see you at any of the events listed below? Tweet at us at @hb_agency to let us know, we’d love to meet you. September 12 – TEDxCambridge – The event that celebrates innovation within Cambridge, MA and its impact globally will have an impressive roster of speakers with expertise in research, management, science, photography and more. HB is partnering with TEDxCambridge this year so we’ll have a…
  • It’s Not Easy Being a Green Apple: 3 Cleantech Lessons from the iPhone 6 Announcement

    Chuck Tanowitz
    10 Sep 2014 | 11:16 am
    Apple logo with a green leaf. by Scott Beale, on Flickr Buried deep in Apple’s big announcement yesterday was a small checklist that ticked off their environmental credentials. I cannot overstate how unimportant this was to the full announcement, the fact that it was even on stage is surprising. You won’t find the checklist in any of the coverage, which focuses entirely on the features and benefits of the new Apple products. There is plenty written about the new Pay feature as well as the design of the Apple Watch, but want to know how green the product is? I found only one story…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • Lesson #1 – Do You Really Know What Internet Marketing Is?

    Shawn Wallace
    26 Sep 2014 | 8:58 am
    Your Success Depends On You Really Understanding Internet Marketing Do You Recognize What The Oddest Thing About Most Internet Marketers Seems To Be? They say they are internet marketers yet they know little to nothing about what internet marketing is really all about or how to stay away from the pitfalls! If you have a look at the shape internet marketing has gotten in to you will see that it’s deteriorated into a pitiful mess in some cases where the bulk of marketers are pressured to hassle their candidates like a piranha, biting as though are starving. This is one of the pitfalls…
  • Here’s Your Chance To Work 1-on-1 With Me! ( Limited Availability…)

    Shawn Wallace
    12 Sep 2014 | 9:31 am
    Summer is officially done (In the Wallace Household), and now that the kids are back on a school day routine, I feel like I can finally get back to work! Now that I’m back… I’m so excited to get back on track and ramp things up as we have sooo much that we’ll be releasing this season, for your benefit. So let’s chat about helping you GET UNSTUCK in your business…. Now, this message won’t apply to everyone, but for those who relate to the following this may be a timely invitation to have me work 1-on-1 with you in your business. Do you find yourself…
  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
  • LESSON #6: Self Employed or Business Owner?

    Shawn Wallace
    6 Aug 2014 | 9:18 am
    In the next lesson, I’m going to get more specific about exactly what kind of business we’re going to build, but first we need to get past a fork in the road. You’ve decided that you really do want to make money on the internet, and now there are two paths set before us… (Watch this video…) Main points: Self employment vs. Business ownership. For many years I didn’t understand the difference. It will be beneficial for you to understand it before embarking on this business venture. Cashflow Quadrant by Robert Kiyosaki: Employee, Self Employed, Business Owner, Investor Each of these…
  • LESSON #5: How to Avoid Scams

    Shawn Wallace
    29 Jul 2014 | 7:27 am
    In the previous lesson we talked about a bunch of different ways of making money online. If you go out looking for those money making opportunities, you’ll find that there are literally thousands of them. The question now is… How do I separate the real opportunities from the scams? Because we all know that the internet is full of scams, right? So lets talk about it… (Watch this video…) Main points: I believe that most business opportunities are not scams. But just because something isn’t illegal, that doesn’t mean its something you want to get into. There ARE a lot of scammers…
 
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    InfoProduct Marketing Insiders Tips And News

  • Breaking Through The "Does It Work" Mentality

    Jeff
    26 Sep 2014 | 8:14 am
    We made a very big shift across our businesses this year that has paid off BIG – I wanted to share it with you today because it seems many of you starting and growing online businesses have the same objectives. That shift was a commitment to "leading" in our respective markets versus "following" What do I mean by that? For many people starting out building their online business their mindset is stuck on… Finding a system that works Asking questions such as "Does this work" or "Will this make me money?" Modeling other successful people in…
  • I Can't Believe He Just Asked Me That!

    Jeff
    24 Sep 2014 | 5:44 am
    I had a new signup over at Information Marketer'sZone we have been working closely with as he makes his way through the first week of the video training. Believe it or not, the question he asked was "Who buys information products?" Now, maybe it's just that I've been having a blast in this space selling info product after info product for 10+ years, but it seems like common sense to me that pretty damn near everyone buys information products… You Buy Info Products…And So Will They! Have you ever purchased a non-fiction book?  How about a…
  • It's All About Engagement – Richard Branson Knows It

    Jeff
    23 Sep 2014 | 8:29 am
    Imagine someone as influential, well known and good at publicity as Sir Richard Branson doing a "Morning Breakfast Q&A" on Facebook? Doesn't that tell you everything you need to know about the power of using social networking for engagement? In a couple of ours he gets to directly reach thousands of his followers on Facebook, for days this post will be seen by Millions upon Millions of others who will no doubt follow and like Sir Richard proving once again that he is a master at knowing how to reach and engage his audience. How do you become known and influential in your…
  • Optimize Press 2.0 New Opt-In Templates Added

    Jeff
    21 Sep 2014 | 6:53 am
    I still can't believe we used to have to code our opt-in squeeze pages by hand into HTML in the "old days" Optimize Press changed all of that, adding a simple plugin or theme option to Wordpress that allows a combination of blog templates, sales page templates and opt-in and squeeze page templates that makes developing web sites a simple 5-10 minute task. What's even better is that they are always working to keep up with changes in web technologies and add templates over time. Just this week Optimize Press 2 owners get 4 new opt-in templates that automate the use of the…
  • Online Marketing Tips – How To Engage & Win Your Market

    Jeff
    20 Sep 2014 | 2:46 pm
    Effective Marketing Online – Boost Your Sales Marketing online has changed DRAMATICALLY over the last few years, if you don't understand HOW it has changed then you won't be able to effectively transition your online marketing to match these changes. Here are 3 areas that have changed – and in the video below you can watch as we outline how these important changes can turn into an advantage for you and your online business: Mature Internet Use For E-Commerce Means You Must Focus More Than Ever On The Top 20% Of Your Market Who Want To Buy NOW! "Push" Marketing…
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    Right Source Marketing » Blog

  • 6 Questions to Ask Before You Outsource Your Marketing

    Mike Sweeney
    12 Sep 2014 | 6:55 am
    Running a marketing department has become a more complex endeavor over the past couple of decades. With the introduction of the Internet came dramatic changes in consumer behavior, followed by dramatic changes in the way companies market products and services, followed by dramatic changes in the structure of a marketing department and the people inside it. This, along with other major business shifts such as the advancement of technology and the proliferation of small businesses, drove the birth of the concept of outsourced marketing. For the sake of this exercise, when I say “outsourced…
  • Who Should Make Up the Content Creation Team?

    Yvonne Lyons
    4 Sep 2014 | 6:45 am
    The content marketing thing has caught on in your organization? Nice. Maybe some budget money has floated your way and you’ve decided to build out a small content creation arm within your department, or maybe a content kingdom, or an empire. Or perhaps you have visions of turning into a brand publisher. Today’s large corporations are becoming media organizations and news bureaus in their own right, simultaneously providing knowledge, offering transparency, and building their brand. And the biggest ones are luring top journalistic talent from national media to enhance staff, and…
  • 5 Painful Truths About Content Marketing

    Mike Sweeney
    30 Jul 2014 | 7:35 am
    On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company’s first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously. While this is always a time for positive, hopeful thinking, I often wonder if we make it clear enough that a content marketing transformation is not easy. As the company moves from planning to execution, and again as it moves from initial execution to ongoing execution, the bumps in the road…
  • 5 Steps to Engaging Your Target Me(s)

    Right Source
    25 Jul 2014 | 8:30 am
    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it engages your target audience. Put more simply, it’s not about you, it’s about the me(s) comprising your target audience, aka your target me(s), and how well you craft and seed content that appeals to the needs of those target me(s). This means creating usable,…
  • Believe the Hype: Why Your Business Needs Marketing Automation

    Will Davis
    25 Jun 2014 | 3:29 am
    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50…
 
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    High-Tech Communicator

  • 8 Steps to Optimizing Marketing Automation

    Cheryl Goldberg
    7 Sep 2014 | 9:31 am
    Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have purchased or implemented a MAP fail to use it to its fullest potential, according to SiriusDecisions. Why? The situation all comes down to the old adage, “If you fail to plan, you plan to fail.” Making…
  • How to use Analytics and Marketing Automation to Improve Target Marketing

    Cheryl Goldberg
    1 Sep 2014 | 7:12 am
    There’s an old saying, “Half my advertising dollars are responsible for all my profits. But I have no idea which half.” In other words, organizations have long flown blind when it comes to their marketing efforts. Questions about which audiences to target with which messages in which channels were largely a matter of the gut feel on the part of marketing executives, managers, and the sales force. But today analytics combined with marketing automation can answer these questions, allowing you to market more effectively and at less cost.  Choosing Your Audience  Who doesn’t…
  • How to Improve Content ROI

    Cheryl Goldberg
    24 Aug 2014 | 12:00 pm
    Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers?    Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take to ensure that buyers are interested in the topics before they invest sizable sums in producing and rolling out content. Come Up with Engaging Ideas The first step is to come up with the ideas that are most likely to…
  • Do Your B2B Customers Clamor to Participate in Success Stories?

    Cheryl Goldberg
    17 Aug 2014 | 11:37 am
    Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers to work with you on case studies can be a nightmare. Obstacles arise at every turn—both from within your own company and from the customer.     Internally, sales reps are protective of their customers.  Sales…
  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
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    mcgraw | marketing

  • Market Research in a Marketing Oriented Organization

    Pat McGraw
    12 Sep 2014 | 12:23 pm
    Market research, for a marketing oriented organization, is critical to success. The marketing oriented organization is focused on the customer.  They tend to be long-term focused – repeat business, retention, loyalty, lifetime value – rather than short-term focused (how many units did we sell).  And they integrate marketing across the organization’s functions in order to increase the potential for delivering a unique, valuable customer experience. For a marketing oriented organization, market research is all about staying on top of their audience.  What are their needs,…
  • Market Research versus Marketing Research

    Pat McGraw
    3 Sep 2014 | 12:36 pm
    What is marketing research? Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and…
  • Thick Data – Are you Kidding Me?

    Pat McGraw
    6 May 2014 | 12:37 pm
    Thick data.  What next – juicy, gooey, chewy data?  With nuts?  (No, wait, I think we could make a strong argument that we have plenty of nuts involved in naming things already.  Hint: Differentiation is more than a new name for a known, accepted concept.) You know I prefer do the work versus dealing with all of the new names this generation of marketers feels it is their God-given right to create so they can look unique, brilliant, special.  But there is a point where I have to deal with the mess, the confusion, the unrealistic expectations…and that can be such a waste of…
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    Social Media B2B

  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
 
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    The Internet Marketing Lounge

  • Advantages of reading Pressure Cooker Reviews

    SLV
    25 Sep 2014 | 7:57 am
    It is usually necessary that you should make an attempt to read Pressure Cooker Reviews before you buy any pressure cooker. This is because there are several brands of pressure cookers available and they’ll generally have various features. After you look at reviews you should be able to understand features for sale in different pressure cookers for you as a way to decide on one that will aid you well. You may be wondering on where you will connect to the reviews that you should know how different pressure cookers work. Actually you will easily access the reviews online. What you will…
  • Download Premium WordPress Themes

    SLV
    10 Sep 2014 | 10:56 am
    Wp (sometimes reduced to WP) is undoubtedly an remarkably cool website content and engine management system. It allows you to manage and build a blog or website with a simple and beautiful to utilize user interface (referred to as Dash board) and has a library of thousands of clever plug-ins making it do practically nearly anything you can think of. In other words, it’s possibly the very best and easiest method to work a blog or website currently. And because it’s an open source project, it’s absolutely and totally free! That’s right – all of that amazingness for…
  • How Website Marketing Can Benefit Your Business

    SLV
    29 May 2013 | 6:44 am
    Lots of Internet marketing information exists nowadays. Much of this information is a good opportunity to learn more, and some of it serves as simple reminders of what you already know. The more you know, the better your own marketing is. Use the following information to hone your own Website marketing techniques. Master Affiliate marketing techniques. Do not become a passive novice. Once you have really invested time into different techniques it will become second nature. If you just half-hearted learn about a few random tips it will not get you anywhere. Invest your time upfront into making…
  • Expert Advice On How To Get The Facebook Marketing Results You Need

    SLV
    15 May 2013 | 6:21 am
    It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign. Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are the reason you are successful. If you have a follower complaining on your…
  • Navigate Your 2013 SEO Campaigns By Using These Top Tips

    SLV
    7 May 2013 | 5:54 am
    Since Google’s 2012 Panda and Penguin updates, there’s been non-stop discussion concerning the future of SEO. The question on everybody’s lips being – ‘Is this the end for SEO?’ Unquestionably the answer to this is ‘no’. Whilst SEO has undergone and continues to undergo changes, it is still just as important to the success of businesses. The majority of consumers rely on the internet to lead them to the products and services they want most. If your business website is no place to be found, that’s a great deal of sales that you’re…
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    Totally Uncorked on Marketing

  • Offline Conversations Rule for Millennial Word-of-Mouth Marketing

    Elaine Fogel
    25 Sep 2014 | 12:45 am
    Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person! According to Keller Fay Group’s TalkTrack May 2013 – April 2014,Despite their tech savvy, 84% of [Millennials'] WOM (word-of-mouth) impressions are as a result of offline conversations, primarily face-to-face.” This is quite shocking considering that Millennials are a communicative generation, accounting for 689 million WOM impressions about brands per day. And, I always thought they had their thumbs buried in Facebook…
  • Are Your Permission-Based Emails Failing to Reach Inboxes?

    Elaine Fogel
    23 Sep 2014 | 12:25 am
    Want to know where your small business or nonprofit stands on inbox placement? Well, now you can compare your industry thanks to a new study by Return Path. First, let’s look at which industries are faring better than average: At the top, health and beauty’s inbox placement rate is 96% compared with the average of 83%. Second is insurance at 92%. And third, comes food and beverage at 91%. Others above average include: automotive, apparel, retail, nonprofit, hospitality, and finance. Included in the industries that fall below average are: telecommunications,…
  • Don’t Undervalue Customer Retention!

    Elaine Fogel
    19 Sep 2014 | 12:40 am
    Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more. Retaining customers is part of a much bigger picture. In my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most to Small Business Success, I delve into this topic. Without customers, your business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without developing and maintaining a…
  • Stop Pitching in Your First LinkedIn Message!

    Elaine Fogel
    17 Sep 2014 | 12:43 am
    You know who you are… LinkedIn members who send countless messages pitching your business, products, or services in your first communication with new connections. What’s with that? Do you really think that people will receive your messages with open hearts and minds? I know I don’t. How about creating a relationship first? Would you approach someone at an in-person networking event and immediately start selling, or would you engage in some conversation first? (That was rhetorical.) Well, LinkedIn is the same thing! Plus, how many of these sales pitchers bother to read our…
  • Do You Really Understand Social Media Etiquette?

    Guest Blogger
    15 Sep 2014 | 12:34 am
    Guest post by Ivan Serrano You’re taught to keep your elbows off the table, to say, “please and thank you,” to treat others as you want to be treated, to say “excuse me” and not to speak out of turn. The list goes on and on. Though learning the proper etiquette changes across oceans and for different cultures, every culture has a set of standards they expect of the citizens around them. Believe it or not, so too, does social media. For businesses seeking to expand their name, brand, or face, the way to market is moving increasingly towards strategic online marketing. The platforms…
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    Access Brandstrat

  • Minneapolis Appliance Repair: What You Should Understand

    bnadmin
    28 Sep 2014 | 5:00 pm
    Make certain that the company you are preparing to employ for appliance repair in Minneapolis  is noted in all significant company directories, such as yellowpages.com, google maps, yahoo regional and superpages.com. Be aware that those well renowned companies that invest big cash on promo could charge you more, as they require resources in order to be able to invest in promotion. Lastly, ask certain concerns, such as: How much would it cost me to change my stove? or Do you have all the parts necessary to repair my microwave oven?. You have to ensure the guy or company you will certainly…
  • Study Boston Appliance Repair In This Article

    bnadmin
    27 Sep 2014 | 5:00 pm
    Routinely clean your devices to free them of molds. Occasionally, you can eliminate the requirement for appliance repair in Boston MA by just doing simple things like cleaning. Mold direct exposure triggers different sort of troubles like eye inflammation, nasal stuffiness, wheezing, allergic reactions and skin irritability. Molds are common on dishwashers, cleaning devices and ice equipments. Clean these appliances once a month and you can say good-bye to the pesky germs. Utilizing online comparison websites is a basic way for you to learn about the local appliance repair in Boston techs and…
  • Great Appliance Repair in Chandler AZ Pointers

    bnadmin
    23 Sep 2014 | 5:00 pm
    Modern homes have many devices that are of critical significance, particularly during the hot summer months. Some of these home appliances consist of the Air Conditioning system, fan, lights, water heater, vacuum cleaner, microwave oven, toaster, air cooler, television and house cinema. The majority of these appliances come from different companies, so they have service outlets spread all across the country. It is much more hassle-free to employ a local appliance repair expert that can offer you all the benefits of device house repair service services at inexpensive costs rather of taking the…
  • Appliance Repair in Phoenix AZ

    bnadmin
    21 Sep 2014 | 5:00 pm
    If possible you ought to compare the rates of Phoenix appliance repair services from various business prior to you choose one. This is since when comparing the rates of the services in different business it will be really easy for you to save cash. A lot of business charge to see our home, however will then roll that preliminary charge into the overall price. Comical exactly how the bonus in our kitchen area are so underappreciated, until they stop working. You most likely utilize your garbage disposal every day as you tidy up after morning meal, lunch and dinner. A hard-working device like a…
  • Cincinnati Appliance Repair

    bnadmin
    19 Sep 2014 | 5:00 pm
    If you are taking a look at your day-to-day regimen, you will certainly notice how much you depend on specific appliances. If among these devices or machines fails, it can quickly throw your life in chaos. You have actually most likely realized the huge significance of having practical appliances. Without a practical appliance, you are not able to cook food, store groceries, wash the dishes and clean your clothing. Whenever one of your appliances gets damaged or is experiencing numerous troubles, you ought to hire an expert appliance repair company to solve the trouble. An appliance repair…
 
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    360i Digital Agency Blog

  • What the ALS Ice Bucket Challenge Can Teach Us About ‘Going Viral’

    Dani Calogera
    26 Sep 2014 | 3:11 pm
    Virality has become the Holy Grail of success for social marketers, but with so many unanswered questions about “What makes viral content tick?” it’s important that we continue to monitor trends that have organically captured the interest of consumers and glean learnings about said content to incorporate into marketing campaigns. Recently, the #ALSIceBucketChallenge became one of the most famous – and arguably, most effective – Internet memes of the past several years. It helped ALS Association generate more than 3x the search volume of Beyoncé in August, and has driven roughly…
  • Influencer Spotlight: Catching Up with Jack Vale

    Eric Gonzalez
    25 Sep 2014 | 1:39 pm
    Considered by many as one of YouTube’s first “original pranksters,” Jack Vale started his career in comedy by marketing a toy that made fart noises called “The Pooter.” Little did he know that his pranks would lead to an audience of more than 1.1 million YouTube subscribers and a gig producing and starring alongside Dean Cain in the hit network television show “Bloopers!” Jack’s comedic appeal and progress in online video (39 of his YouTube videos have surpassed 1 million views) led to a successful partnership with 360i client Canon to promote the launch of the VIXIA mini…
  • Social Media Cheat Sheet: A Marketer’s Guide to 8 Top Platforms

    Orli LeWinter
    24 Sep 2014 | 3:28 pm
    Social media is a moving target. Blink and you might miss a major platform update, a huge jump in user base, or the launch of a new ad product. And it’s complex – each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and more. For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. Enter:…
  • Top 3 Takeaways from Expion’s Social Summit

    Jwala Gandhi
    24 Sep 2014 | 7:58 am
    Last week, members of the 360i Community team attended Expion’s 2014 Social Summit. The two-day conference featured marketers from Coca-Cola, Mondelēz, Univision and others. Below is a summary of the top learnings for marketers. Want to improve your content marketing efforts? Just remember the ABCs. Consumers are constantly inundated with marketing messaging online, which presents a challenge for brands vying to separate from the pack. In a keynote talk, 360i CEO Sarah Hofstetter noted that making good content isn’t about how quickly marketers react to “real-time” opportunities –…
  • Canon Launches MAXIFY Campaign Empowering Small Business Owners

    360i
    24 Sep 2014 | 7:41 am
    Canon has launched an integrated campaign to drive awareness for its innovative new product line, called Canon MAXIFY. Canon designed the new line of printers and services to assuage common pain points amongst small business owners and IT professionals, allowing them to work faster and smarter to accomplish more. The integrated campaign champions a simple message for entrepreneurs and small business owners: the future is “Yours to Make.” Created in partnership with 360i, the digitally-centric effort brings together compelling creative, innovative media partnerships and influencer…
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    Never get out of the boat

  • (another) inconvenient truth?

    21 Sep 2014 | 10:53 pm
    Kahneman and Gigerenzer have clashed many times over the years with regard to their individual points of view on intuitive heuristics.Why they are at each others throats is slightly puzzling to this reader, as they are both saying the same thing, for the most part.When confronted with a problem that requires some degree of thinking, and where there is at least partial ignorance (ie just about everything) - some examples often cited are; choosing a chess move or deciding whether to invest in stock — decisions are governed mostly by intuitive thought, and the intuitive mind does the best it…
  • drummond, brown, artisanal toast and fantasy nationalism

    17 Sep 2014 | 4:54 pm
    There's a splendid chapter in Bill Drummond's book 45 entitled 'A Cure for Nationalism' that seems to neatly sum up the uncomfortable cognitive dissonance at the heart of a certain kind of Scottishness, and particularly poignant at this defining moment in modern political history.To set the scene, our protagonist, Drummond, is in Paris for the 1998 World cup where Scotland faced - and were narrowly defeated by - Brazil in the opening fixture.Drummond's dissonance is revealed, made manifest and resolved within a few short paragraphs.'I was present at the births of all five of my children;…
  • influencer theory is the wrong end of the stick

    9 Sep 2014 | 6:22 am
    The idea that brands can pick out and target a small group of social media users with large 'followings' and then imagine that they will reach everyone else with their message is still prevalent however this influencer theory is a myth and its protagonists have got things the wrong way round.There are a couple of reasons marketers still like to believe in this idea of the 'influencers'.Firstly, a little bit of laziness. It’s a lot easier to believe that a message can spread by the brand tapping apparently popular individuals - those special few to whom we all turn to in order to make…
  • juiciness

    4 Sep 2014 | 11:15 pm
    While talking with some game developers this week there was a particular phrase they used a number of times which stayed with me.They talked of 'juiciness' in the gameplay.Afterwards we looked it up to see it as a real thing or simply a foible of our gamer guests.Turns out that 'juiciness' is an proper piece of gamer vernacular, and describes a type of feedback message, either in actual words or through sound effects or images, that help to create encouraging positive responses by rewarding a player when they perform an action successfully. This is duly being filed in the lexicon for…
  • what would independence mean for advertising in scotland?

    31 Aug 2014 | 5:29 pm
    In a couple of weeks Scotland will vote yay or nay for independence from the rest of the UK. As ex-pats we are ineligible to vote so will not waste any space on here debating the politics of the issue but among the commentary we were drawn to this article in the Herald by Ian MacWhirter. In the article MacWhirter takes a humorous swipe at Lord Birt - the former Director General of the BBC - who has apparently warned Scots that, after independence, they will be cut off from BBC programming and 'sent to bed early with no Dr Who... the screens will go black and cultural life in…
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    One Half Amazing! - Digital Marketing Blog

  • Beginner’s Guide to Content Strategy

    Bob Hazlett
    25 Sep 2014 | 6:05 pm
    Need a quick education in content strategy? Read this short white paper from Contently and then dive deep into Kristina Halvorson’s Content Strategy for the Web. Beginners Guide to Content Strategy The post Beginner’s Guide to Content Strategy appeared first on Bob Hazlett - Digital Strategy and Marketing.
  • How-to craft the perfect blog post

    Bob Hazlett
    24 Sep 2014 | 9:16 am
    Business2Community.com has developed a well-mannered blueprint for crafting the perfect blog post. Being really good at the items in blue below will put you ahead of 80% of your competition. Because things change over time, here are a few additional points I would consider to take that next step. Give some love to your images. Pick compelling images and optimize (ALT text, anyone?) for search engines. Ensure that your site plays nice with mobile devices. Add rich snippets to your HTML (like twitter cards) so your content looks good and is super compelling when shared. Here are 6 WordPress…
  • How to quickly erode customer trust

    Bob Hazlett
    16 Sep 2014 | 7:50 am
    Apple’s customers trust the company with much of their daily lives. Sneaky promotions quickly erode that goodwill. See how things snowball in the eyes of the customer?  An auto-downloaded album leads to them lamenting about small storage limits which leads to poor storage management systems… possible hacks…future distrust. The right way for Apple to do a big U2 promotional deal like this would have been to simply make the album free on the iTunes Store for a while and promote the hell out of that. Instead, Apple set everyone’s account to have “purchased” this album,…
  • An Inquiry Into the Value of Work

    Bob Hazlett
    20 Aug 2014 | 2:02 pm
    The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous…
  • Layer Tennis is an example of content marketing done right

    Bob Hazlett
    9 Aug 2014 | 8:46 am
    Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley. Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other…
 
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    Conversation Agent - Valeria Maltoni

  • Creativity is a Learned Process

    Valeria Maltoni
    30 Sep 2014 | 2:45 am
    Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Extrapolating from the video interviews/segments below. If creativity can be learned, then what are the steps in that process? increasing capacity for uncertainty -- poet John Keats called this negative capability, or the ability to stay in a space where you don't really know what is going to happen next being willing to chase down ideas -- and to understand that not all of them need to lead somewhere... as I am often reminded, ideas are steps upon which to build…
  • Businesses Should Treat Technology Like a Special Effect

    Valeria Maltoni
    29 Sep 2014 | 2:45 am
    “Businesses should treat technology like a special effect.    If you’re James Cameron and you’re doing a movie like Avatar, the issue is, “What kind of world am I trying to create?”      Then the question is, “So how do I get the technology to do that?”       The leading question is not, “Gee, how do I make a cheaper movie faster?” [Michael Schrage] Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at…
  • What Was, What is, What Could Be

    Valeria Maltoni
    28 Sep 2014 | 4:18 am
    Making Sense: What Was  A Look Back At Why Blockbuster Really Failed And Why It Didn’t Have To. Digital Tonto: For all the excitement surrounding online social platforms such as Facebook and Twitter, we really haven’t scratched the surface on the networks we encounter in real life: The networks of consumers that make up our brands and industries as well as the organizational networks that determine how things get done—or don’t get done—in our enterprises. And it’s imperative that we start thinking about them more seriously. 3 Mistakes That Ran Sears' Business Into The Ground.
  • CMWorld 2014: the Year Marketing Becomes a True Platform

    Valeria Maltoni
    25 Sep 2014 | 5:45 pm
    It was the best of times and it was the most challenging of times -- it was the year content marketing becomes a true platform. I've written the official notes of CMWorld 2014 at the PM Digital blog, linked above. So if you waited until now to send your boss some key take aways on trends and themes from the global summit, feel free to use the ones I shared. Of course now you see why I said "The brainchild of Joe Pulizzi, this global summit turns the whole of Cleveland orange on an annual basis." Shoe & content genius .@rlovinger in oxblood pumps & .@ConversationAge in beautiful…
  • A 100-Point Checklist for Social Interactions

    Valeria Maltoni
    24 Sep 2014 | 7:07 pm
    From the most amazing connections you can make, to the weirdest and most inappropriate question asked in public, here is a 100-point checklist on social interactions: step into the conversation realizing that not everything needs to be more dramatic online be alright with the idea that relationships may be temporary don't let judgment guide the next step all the time share experiences, in moderation use multimedia for learners and readers with different styles/preferences use your content and smarts to build something become a secret ally to strangers (makes it easier to get to know them)…
 
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    Mobile Demystified

  • FutureM Conference: Strategy before technology

    Sam Balter
    29 Sep 2014 | 11:44 am
    Last week was the FutureM conference in Boston. This conference focused on giving brands insight into the future of marketing. Like any business conference, it was chock-full of jargon like omni-channel, CRM, cross channel, CPC, millennials, CES, etc. However, one theme stood out amongst the laundry list of marketing ideas: Strategy before technology. Representatives from Alex and Ani, Talbots and Rue La La discussed different technological solutions they had implemented to improve customer experience and drive sales. Notably, each one stressed that they had failed in the past by implementing…
  • Fall Mobile Marketing Events — Don’t Miss Waterfall Face-to-Face

    Matt Silk
    15 Sep 2014 | 11:35 am
    Before you lock yourself into holiday planning and execution, there are a couple of great events just around the corner that Waterfall will be attending, and you should too. 1) Shop.org Summit September 29-October 1, Seattle, WA 5,200 professionals will gather in Seattle for the Shop.org Summit, a 2½ day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. 2) eBev2014: Navigating Digital, Mobile and Social…
  • Adobe Research Confirms Importance of Targeted Mobile Marketing

    Michael Ahearn
    14 Aug 2014 | 10:55 am
    The recent Econsultantcy/AdobeQuarterly Digital Intelligence Briefing: 2014 Digital Trends provides empirical survey data underlining what we at Waterfall know and live—that the future of marketing is mobile, with segmentation/personalization mission critical to the content delivered via targeted mobile marketing to specific customer groups or individual consumers. The recently published report draws on a global survey of more than 2,500 marketing and Internet professionals carried out at the end of 2013. The high level findings concluded that: Customer experience, mobile and content…
  • What’s Necessary for the Future of Customer Marketing – Via iMedia Connection

    kane
    12 Aug 2014 | 9:03 am
    iMedia Connection recently published our analysis of how open and response rates should influence marketers’ creation of an effective digital marketing strategy. The article, “What’s necessary for the future of customer marketing” compares social media, email and mobile marketing to unpack which channel works best for successful customer engagement. Head on over to iMedia connection to read the article in full. You can follow iMedia connection @imediatweet and us @Waterfall. Tweet
  • Mobile Marketing Summer Intern Series – Sales

    Sasha Parsons
    11 Aug 2014 | 4:52 pm
    As I get ready to return to school for my fall semester, I’m fascinated by how much a mobile marketing summer intern’s perspective on business can change. Going into my summer internship at Waterfall, all I knew about Mobile Marketing and Sales came from my B-school classes and experiences as a consumer. Undaunted, I dove in as much as I could, armed with an open mind, my laptop, a comfy branded hoodie and Moleskine notebook. Source: Sasha Parsons In my first week, my team and I received training presentations from every department. With the curtain pulled back, we got…
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    Auto Repair Marketing Company | 23 Kazoos

  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design 19 Tricks to Increase Your Website Ranking on Google Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Marketing Company | 23 Kazoos -…
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. 19 Tricks to Increase Your Website Ranking on Google Google Local Business Center: Another Way to Market Your Business In the “New” Economy What Google Updates Mean for Small Business Auto Repair Marketing Company | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • How the Latest Facebook Pages Updates Affect B2B Social Media Marketing

    Suraj
    29 Sep 2014 | 4:47 am
    It’s again a case of “Facebook strikes with site updates”. The owner of your content’s rented land is making some more changes on his property. These latest Facebook Pages Updates will affect how businesses push content on the social media site to reach the news feeds of users. Facebook has tweaked its News Feed and added some innovative paid advertising options to reach out to prospects.  This comes after feature updates banning social bribery to get page likes, killing organic reach, and cracking down on posts with clickbait headlines all in the span of 4 months. Social Media…
  • Content Gamification – Is It For You?

    Chester
    24 Sep 2014 | 11:03 pm
    “Gamification is the process of using game thinking and game dynamics to engage audiences and solve problems.” Author, speaker, and expert on gamification Gabe Zichermann wrote that in his book Gamification by Design. Let’s just sit on it for a moment: ‘to engage audiences’… ‘and solve problems.’ Conveniently, both mean the same thing for us marketers – one problem we have to solve is engaging audiences. Making content attractive. Building readership and loyalty. That’s where the interactive element comes in. Marketing gamification has been around for years. Back…
  • Facebook Custom Audience Targeting Terms Update: What Next for Marketers?

    Suraj
    19 Sep 2014 | 2:14 am
    Facebook feature updates are so frequent these days. In a span of 4 months, they have banned like-gaiting, killed off organic reach and cracked down on click-baiting. Even the most tech-savvy social media wizard could be forgiven for missing this latest one about custom audience targeting for advertising on the platform. The update to Facebook’s Terms of Service for Custom Audience Targeting prohibits scraping UIDs for building custom lists of people to target ads. You may be tempted to blindly click the “Accept” button for these long texts without reading them. We have all done it.
  • 5 Lessons from Online Dating for Your B2B Lead Generation Strategies

    Suraj
    11 Sep 2014 | 3:00 am
    Yes you may very well read that title again. And you may very well wonder how these seemingly unrelated activities – one that of finding potential candidates to be your soul mate and the other that of increasing potential buyers for a business – would have anything in common. Here’s a hint: Don’t they both involve a series of steps – from having a preference to eventually focusing your attention? Making good impressions on first encounters? What about expressing your continued interest and gaining trust later on? Let’s examine the 5 strategies one by one. 1. Choose…
  • 10 New Digital Marketing Certifications from Digital Vidya and Vskills

    Suraj
    11 Sep 2014 | 2:04 am
     So you want to enter the Digital Marketing space. You see the growth potential in this field. You find it a challenge worth your time and efforts and you know you can make a difference. You knock on many doors but all of them have a sign that says “Certification Needed”. As we say in India, “Don’t worry boss!” . Digital Vidya, one of the leading Digital Marketing education firms in Asia is launching 10 new Digital Marketing certification programs in association with Vskills, an initiative by the Govt. of India. What can you expect from this? This is going to be an excellent…
 
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    Joseph Ratliff

  • Twitter Needs Better Online Harassment Tools And Response

    Joseph Ratliff
    29 Sep 2014 | 3:00 pm
    A good set of starting suggestions (and a good job pointing out Twitter’s current process) by Jeremy Duns… View “undefined” on Storify The post Twitter Needs Better Online Harassment Tools And Response appeared first on Joseph Ratliff.
  • On Ellora’s Cave … Seriously?

    Joseph Ratliff
    29 Sep 2014 | 10:03 am
    A book publisher named Ellora’s Cave is suing an author for writing an informative post about their recent inability to pay authors, among other things. The post you need to read is here. It contains links to many other posts (and the one questioned in the lawsuit). Well, sigh, yet another company about to witness something called The Streisand Effect. Enjoy your trip, Ellora’s Cave. The post On Ellora’s Cave … Seriously? appeared first on Joseph Ratliff.
  • Some Brief Technology Criticism

    Joseph Ratliff
    20 Sep 2014 | 12:28 pm
    NOTE:  This started as a Tweetstorm, but ended up a blog post because it was too long. Some of my brief criticisms of technology… first of which, technology doesn’t just “happen” to society, society must accept it. To say that “resisting” new technology from happening, or that it will become part of the fabric of society is complete lunacy. We determine that, not some marketing company or technology-based corporate monolith. Next, not all technology is “good” or useful for society, but not all of it is “bad” or useless either. We…
  • Saving Hachette

    Joseph Ratliff
    19 Sep 2014 | 7:29 am
    Hachette is in a contract dispute with Amazon over the price of ebooks, and honestly, I think their executive management are complete fools. I’ve said it before, I’ll keep saying it… Price doesn’t have to be the only part of the “money for value” equation. If you have a small bricks and mortar business, and you compete with Wal-Mart as a whole, you’ll lose and end up closing the doors. Wal-Mart will simply keep lowering the price because it can afford to. Amazon has the same strengths (when it comes to price). The solution for the bricks and mortar…
  • What’s The REAL Reason You Use Social Media?

    Joseph Ratliff
    12 Sep 2014 | 10:23 am
    When you login to Facebook, Twitter, Pinterest, etc… what is the real reason you use such a tool? To connect? To market your business? To develop relationships? To find former classmates? I’m going to pose what I’m examining as the real reason, the one reason we all use social media tools… in the form of a thought question: Could the whole reason we use social media be to validate our own existence from a variety of perspectives… and NOT really to connect at all? (e.g. I’ve got MORE friends/followers than you do, so I use social media to validate and publish that…
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    Imagine Your Reality : Holistic Business Coaching

  • Risk and Reward in Business

    taylor
    22 Sep 2014 | 11:00 am
    There’s an assumption in business that if you don’t take risks, you don’t get rewards. Consequently risk is valued, and while it might be argued that its really just calculated risk, which is valued, I find it to be an interesting axiom that doesn’t necessarily apply to very successful companies. In Great by Choice, the authors point out that many great companies are more adverse to taking risk, than actually acting on it. Nonetheless, they are very successful, which indicates that reward isn’t always tied to risk. If anything, successful companies plan for…
  • Uncertainty is a reality of life and business

    taylor
    17 Sep 2014 | 11:00 am
    One of the realities of business (and life for that matter) is that there is no such thing as certainty. As people, we crave certainty. You see it in business, with money back guarantees, warranties, and other such things all designed to provide a sense of certainty, a sense of risk reversal that helps the buyer feel safe enough to take the risk. But certainty is illusive, ultimately, something promised, which can only really be obtained in a given moment and only for that moment. In Great by Choice, the authors interview a business leader who makes the following point about uncertainty:…
  • How Power Partner Groups can lead to more Referrals

    taylor
    8 Sep 2014 | 11:00 am
    A power partner group is made up of people who offer services that are complementary to each other, who want to work with the same type of clients and aren’t in competition with you for those clients. Power partners are more likely to refer business to you because they are working with clients who made need your services. Likewise you are more likely to refer business to them for similar reasons. A power partner group can be a lead referral group or can be a smaller set of people in a lead referral group. Recently I formed a power partner group because I realized that while we all…
  • How to conduct effective one-on-one networking meetings

    taylor
    4 Sep 2014 | 11:00 am
    As part of my networking activity, I do a fair amount of one-on-one meetings with people I meet in order to learn about who they are, what they do, and who they are looking to connect with and what they need. One of the observations I inevitably in end up making is that the majority of people who do one-on-ones don’t really know how to do them, in order to network effectively. Consequently they miss out on a lot of opportunities to discover what other people need, which leads to lost opportunities to connect and/or refer people. However, if a one-on-one meeting is done effectively, you…
  • How to turn Abundance Thinking into Abundance Living

    taylor
    2 Sep 2014 | 11:00 am
    One of my favorite business books is the Magic of Thinking Big by David Schwartz, because what he teaches in that book is how to turn abundance thinking into a lifestyle choice. Most importantly he doesn’t adhere to the blind faith of the law of attraction crowd, but rather recognizes that what makes abundance thinking effective isn’t trying to think your way to a perfect life, but rather adapting the circumstances of your life in order to achieve an outlook that finds opportunities even in the worst of situations. In my experience, its a much more realistic approach to abundance…
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    B2B Marketing Blog | Webbiquity

  • 26 Awesome Search Engine Marketing Guides

    Tom Pick
    30 Sep 2014 | 2:54 am
    Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising, with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine. Image credit: Placeit.net While organic search traffic still drives roughly half of business website traffic, paid search accounts for…
  • The 5-point plan: how to increase marketing ROI from call conversions

    Tom Pick
    22 Sep 2014 | 2:58 am
    Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. In fact, a recent study found that two thirds of…
  • 19 Excellent Guides to SEO Link Building

    Tom Pick
    16 Sep 2014 | 3:19 am
    Contrary to articles and blog posts claiming link building is dead, the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Are there any “easy” ways remaining to build worthwhile links? When…
  • The Biggest Roadblock to Social Business Success

    Tom Pick
    9 Sep 2014 | 3:14 am
    Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to…
  • Blogging Labor: Top 10 Posts of the Past Year

    Tom Pick
    2 Sep 2014 | 3:23 am
    In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Note that these are the most-read of the past…
 
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    Blog

  • Emma Social recap: The National Coffee Day edition

    jeff.slutz@myemma.com
    26 Sep 2014 | 11:31 am
    Not to wish away the weekend or anything, but Monday is going to be awesome – it’s National Coffee Day! The only things we love more than coffee around here are email marketing (duh) and arguing about which space opera is best (blocks phasers set to stun with light saber), so we're pretty excited. Start celebrating now by sipping on a cup of these premium gourmet links we’ve brewed up for you. Best practices Our customers shared tips to help us all be smarter marketers iPhone 6: What email designers and marketers need to know How to create an awesome upsell email Emma…
  • A smart retailer’s essential email marketing tools [video]

    jeff.slutz@myemma.com
    26 Sep 2014 | 7:28 am
    As owners of The Peach Truck, Stephen and Jessica Rose sell fresh Georgia peaches by the bagful to peach-craving Nashvillians. For us, peach season means enjoying some of the best peaches on the planet (seriously, one bite of these things will have you taking a knee and getting all emotional). For Stephen and Jessica, it means nonstop work, including transporting, selling, and yes, email marketing their peaches to customers. Stephen was nice enough to chat with us about the email marketing tools they're using that can help all retailers get better results. See how it all got started…
  • 5 email tips from our customers to help us all be better marketers

    jeff.slutz@myemma.com
    23 Sep 2014 | 6:47 am
    One of my favorite parts of my job (other than the fireworks and Top Gun guitar solo that greet my arrival every day) is that I get to interact with our smart and savvy customers and share ideas on how to do great email marketing. They give us so much real-world insight into what’s working and what’s not with their wide range of audiences. It’s why we try to share their expertise as often as we can here on the Emma blog. Here are some of the key takeaways from recent chats that we’ve had with them that can help us all become better marketers. Segment to stay relevant…
  • Emma Social recap: The Talk Like a Pirate Day edition

    jeff.slutz@myemma.com
    19 Sep 2014 | 11:25 am
    Ahoy! These are ARRRGGGH-uably some of our best links and social posts of all time. We've sailed the seven seas to – yep, you're right. I should stop and just get to the links. Enjoy, you scallywags!  Best practices 5 things we learned from looking at a click map of our own emails Q&A about how to stand out in a crowded inbox Email marketing: managing the emotionally "unsubscribed" Emma news We're hiring all around the Emma house. Join the crew! Let's chat about what we're learning from Metric Send us an email marketing campaign. We'll send one tip to…
  • 3 lessons email marketers can learn from the Miss America pageant

    jeff.slutz@myemma.com
    18 Sep 2014 | 7:38 am
    The 2015 Miss America pageant gave millions of viewers a chance to settle in for a night of big hair, gorgeous gowns and stiff competition. These pageants usually kick off with one of those choreographed routines that attempts to feature all 51 contestants (including Miss Puerto Rico) in about three and a half minutes. It’s a crowded stage, and everyone’s trying to get noticed. For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over. Here…
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    Yodle Company Blog

  • Yodle Review of the Month: Painter Testimonial

    Melissa Lachman
    29 Sep 2014 | 8:36 am
    This month’s success story highlights Danny Escamilla of Perfect Painters in Houston, Texas. Danny first partnered with Yodle a few years ago for his power washing business. That account performed “tremendously” so when he needed some exposure for his new residential and commercial painting company, it was a “no brainer” to re-engage with Yodle. Danny is enjoying great success again and is securing most of his clients with Yodle. Danny also recognizes the value of the new offerings that Yodle has rolled out since his first time as a client. He loves how easy it is to change pictures…
  • Three Questions with Marcus Lofthouse, Yodle’s Senior Director of User Experience

    Melissa Lachman
    25 Sep 2014 | 3:08 pm
    Ever wondered who’s behind your Yodle adversite? I recently sat down with Marcus Lofthouse, Yodle’s Senior Director of User Experience, or better known as the man who oversees the design and functionality of our products and features. Read below to find out more on why Marcus loves helping local businesses and what he’s planning on doing next to improve user experience even further for Yodle customers. Yodle: What does your role at Yodle entail? Marcus: I’m responsible for enabling our designers to create a user friendly product for our customers. I work with the team to set the…
  • Five Tips for Branding Your Small Business

    Radley Moss
    11 Sep 2014 | 11:45 am
    There are literally hundreds, perhaps thousands, of definitions of what branding means. My personal favorite comes from Jay Baer, co-author of the NOW Revolution. He shared that “branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.” Essentially a brand is the sum total of how someone perceives a company. Building a brand is just as important for small businesses as it is for big names like Pepsi and Apple. Branding is about creating an identity and differentiating your company from your…
  • Get Your Business Noticed with a Special Offer

    Melissa Lachman
    4 Sep 2014 | 10:59 am
    With 55% of adult internet users expected to redeem a digital coupon in 2014 (Source: emarketer.com), online offers are becoming increasingly important for small businesses. An enticing offer can not only bring new business in, but can generate repeat business as well. Yodle’s Marketing Essentials™ product includes a feature that enables business owners to create a new offer or special discount on a service they choose while also selecting the amount of time the offer is available. Yodle gets your special promotion seen in front of prospective customers who are already looking for your…
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    Crenshaw Communications

  • Personal PR: The Rules Of Reinvention

    Marijane Funess
    26 Sep 2014 | 7:44 am
    Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years ago in her 20s. The machinations she goes through in this piece for Prevention – to compete with the “PYT”s who also want the job in sunny southern California — offer a master class in personal reinvention. There are also…
  • Keeping The Technology In Tech (Or Any Other) PR

    Dorothy Crenshaw
    25 Sep 2014 | 7:57 am
    “Taking the Tech Out of Tech PR” has some useful advice for PR professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering. So is the variation in quality. But that’s another post. It’s true that automation can only go so far in a professional services business like PR, and that mass email is overused in media relations. But overall, I’d say many technology PR…
  • Positive PR For Posture?

    Marijane Funess
    23 Sep 2014 | 5:47 am
    So it appears that Sheryl Sandberg was wrong. We do not need to “lean in” to be winners, we need to stand up straight. According to Amy Cuddy, creator of “Power Posing,”  the second most visited TED talk of all time, at our agency’s next new business meeting or your executive presentation, we should remember not to shrink in our seat, or touch our face or neck or cross our ankles tightly while sitting. “These postures are associated with powerlessness and intimidation and keep people back from expressing who they really are,” Ms. Cuddy said, and she is…
  • The NFL’s Black Eye Offers Lesson In Crisis PR

    Dorothy Crenshaw
    22 Sep 2014 | 10:45 am
    For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the NFL’s efforts to manage its battered reputation. In this case, the errors outnumber the wins, starting with these “Don’ts”: Hope that you can run out the clock. Goodell waited ten days to fully address the situation, which was about 9…
  • PR Debate: Big Data vs. Big Intuition

    Marijane Funess
    17 Sep 2014 | 6:31 am
    Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23.  The speaker, Teddy Goff, Partner, Precision Strategies, led the digital strategy team that helped get President Obama elected twice by connecting the people to the politician online. His team was responsible for President Obama’s massive online presence and he is part of a consulting firm that seeks to do the same for others.
 
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    Business 2 Community

  • Do All Businesses Need an App?

    Jacky Tan
    30 Sep 2014 | 3:20 am
    Credits: pocketnow.com “The number of internet mobile users is increasing at a tremendous speed each second.” “Mobile apps marketing is the biggest deal in the world now!” “Many businesses had already started creating their own mobile apps to take advantage of this billion dollar mobile internet users market. Have you? This is perhaps one of the most common sales pitches many CMOs and marketing managers have heard about it from the mobile apps developing companies. We all know that the number of internet mobile users is booming, skyscraping, sonic-rocketing every single day. But the…
  • Networking – It’s All About How Your Approach it

    Andrea Obston
    30 Sep 2014 | 3:15 am
    If you hate networking you’re not alone.  Most people blanch at the thought of jumping into a room full of strangers.  They’d rather stay home and forego the business contacts that such events can lead to than put themselves in that situation. I shared my tips and tricks for dealing with that fear and working a room for a column wrote in this month’s issue of Connecticut Lawyer.  It’s based on my remarks for the Connecticut Bar’s Young Lawyers Section. Here are a few of the tips I shared in the article for your use and amusement: First Day of Day Camp – Inside every one of…
  • Aretha Franklin Covers Adele’s ‘Rolling In The Deep’ For Her Newest Album

    Jill Heagerty
    30 Sep 2014 | 2:52 am
    In Aretha Franklin’s upcoming album, Aretha Franklin Sings the Great Diva Classics, she takes her own soulful spin on Adele’s 2011 award-winning hit “Rolling in the Deep.” Not only does Franklin sing an impressive interpretation of the song, with vocal runs and force to boot, she also incorporates the chorus from Marvin Gaye and Tammi Terrell’s “Ain’t No Mountain High Enough.” Franklin is 72 now and entered the music business more than 50 years ago. One would think all the years of belting powerful notes would tire her out, but she’s still great and gives singers a quarter…
  • 6 Fundamentals Every Modern Entrepreneur Needs to Succeed

    Dan Antonelli
    29 Sep 2014 | 8:42 pm
    The road to being a true-blue entrepreneur is paved with spectacular stories of crash-and-burn. It requires a certain type of stamina that few possess and an insatiable desire to do better than the day before. Such a demanding lifestyle has no boundaries in place, except for those self-imposed. This alone can prove deadly for the half-serious startup hopeful. Mastering the daily hustle is something that will either make or break any hopes for success. If you’re not serious about upgrading your skill set, than prepare to be beaten by those who make it their mission. Succeeding as an…
  • Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

    Dan Antonelli
    29 Sep 2014 | 8:35 pm
    Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others claim it’s impossible. We love the dichotomy, but hate the effort required to actually create this balance. Such is the case with marketing. Great marketing doesn’t happen overnight, and it’s not something you can check off as accomplished. It’s more organic, something that requires a process of cyclical messaging, feedback and innovation. And it all starts with a strong brand identity, the foundation for all your marketing initiatives. A brand is something every…
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    B2B Marketing Insider

  • Digital Marketing – What Are The Top Goals And Challenges?

    Michael Brenner
    29 Sep 2014 | 9:49 am
    Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget, conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed. The second biggest challenge was “executing consistent digital campaigns that…
  • The 3 Factors That Drive Content Marketing Success

    Michael Brenner
    24 Sep 2014 | 12:02 pm
    People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create. When I give a presentation, I almost always upload it to my Slideshare or YouTube pages. Then I use my speaker notes to create a blog post that links to or embeds that content, like here. When I get asked a question or questions via email, I try to turn that answer into a quick…
  • Why I Bet My Career On Content Marketing

    Michael Brenner
    22 Sep 2014 | 6:30 am
    Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. The reason is because all of us are now firmly in control of our content experiences. We opt-in to the content we want to watch, read, share and binge on. We opt out of the ads we don’t want and…
  • 65 Experts Chime In On How To Stay Motivated To Write

    Michael Brenner
    17 Sep 2014 | 5:00 am
    One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. Because in…
  • Is Content Marketing A Sustainable Marketing Strategy?

    Michael Brenner
    15 Sep 2014 | 5:42 am
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?” So first, the context. On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He used his theory to support the statement that content marketing isn’t sustainable. And predictably, that got a few people worked…
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    Insivia Marketing + Web Design

  • How to get a head start on marketing your product

    insivia
    18 Sep 2014 | 8:47 am
    When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • What should you do once you have a customer? – SAAS Marketing

    insivia
    15 Sep 2014 | 7:13 am
    Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come back wanting more.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Twitter Tips for Lawyers

    insivia
    12 Sep 2014 | 8:41 am
    1. Pay Attention to Your Target Market Before you say anything on twitter, take a look at what is already being said by following your target market. Expand Your Reach: Step one: Follow your professional network! Follow clients, partners, and peers to learn what information/ updates are most important to them and so they can help expand your message through retweets. Clients (past, current, and potential) Partners (past, current, and potential) Peers (colleagues, law school network, etc.) Monitor Competitive Strategies Follow your current and potential competitors to get an idea of how they…
  • Content Marketing for CPA Firms

    insivia
    2 Sep 2014 | 9:00 am
    With how fast Content Marketing evolves it can be hard to keep up with the newest trends in the industry. In this insight Matt shares a new trend that’s leading content marketing for CPA firms. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • Attorneys & Social Media Marketing

    insivia
    28 Aug 2014 | 9:20 am
    With social media there are a lot of factors industry professionals like Attorneys need to keep in mind in order to stay compliant with their firms and industry standards. In this Insivia Insight Charley shares some tips to help make sure your profile meets these requirements. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
 
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    Value Acceleration

  • Blackberry Is Irrelevant … In Case You Weren’t Sure

    valueacceleration
    24 Sep 2014 | 9:08 am
    While Blackberry may no longer be on the verge of bankruptcy, they are irrelevant. What a come down from the defacto standard smartphone to oblivion in a few short years. But, that’s what comes from believing you control the market. You miss the disruption, or you at least ignore it, rather than creating it. As I said in my book, It’s Not Rocket Science, “It’s better to compete with yourself, than to have someone else do it.” In case you missed it, Blackberry introduced their new phone today. It’s called the Passport. If it matters to you check it out. I…
  • Apple’s Innovation Challenges

    valueacceleration
    23 Sep 2014 | 7:49 am
    After Steve Job’s death, I posted a few times about where Apple heads next with innovation. Many people have asked the same questions. With the introduction of the iPhone 6 and the Apple Watch (aka iWatch), we are beginning to get a clearer view. Some have suggested that Apple may be losing its “cool” factor. Perhaps, but given the record long lines at Apple Stores last Friday to be “first” to buy an iPhone 6, that suggestion is premature. I noted in an earlier post that the innovation issue for Apple was going to be the need to change its innovation archetype,…
  • Eleven Years Later And Back Where They Were

    valueacceleration
    16 Sep 2014 | 7:34 am
    Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an earlier post, the ad campaign may have induced trial or retrial, but without improved execution, the campaign would have “bombed.” Today it’s widely reported that MacDonald’s is having similar problems and it’s postulated by some that the “I’m Lovin’ It” campaign may be on its way out.
  • Now You Can Relax … Or Not

    valueacceleration
    9 Sep 2014 | 7:41 am
    Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows a nice chart with the increasing trend (well, ok 2012 and 2013 were flat, but way up over 2006). Does this show, as they mention, that the CMO position is becoming more stable and better defined? Maybe. However, they also note that even at 45 months, the average tenure of the CMO is still only about half that of the average CEO. Maybe you better not get to relaxed … yet. The…
  • Who or What is a Chief Growth Officer and Why Would You Need One?

    valueacceleration
    2 Sep 2014 | 7:25 am
    Sometimes I think this whole “title” thing is like rearranging the deck chairs on the Titanic. Or maybe it’s just to distract the Board. Or, as my father says, “confusing motion with progress.” This could just be a variation on the theme of CMOs (Chief Marketing Officers) wanting a new title. I noted this last November when Beth Comstock, CMO at GE, asked to be considered the Chief Growth Officer because being CMO was not correct. I mentioned in that post that if Ms. Comstock would check the 1952 definition of Marketing at GE, she would understand that CMO was…
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    ViperChill

  • Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”

    Glen
    25 Sep 2014 | 5:02 am
    In early 2007 I fell asleep on a bus home from college. I had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. The conversation we had wasn’t very interesting, and it probably shows a very geeky time of my youth, but it does highlight one thing: Even at 16 I was crazy about SEO and the communities discussing it. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. The one person I’ve looked up to all of this time, Rand…
  • SEO and the Stock Market: How to Profit from Google Penalties

    Glen
    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
  • 72 Hours Only: How to Become a Podcast Millionaire

    Glen
    8 Sep 2014 | 9:51 am
    I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It’s a plugin that has totally transformed how I look at publishing information online and something I expect to use for many years to come. It has nothing to do with writing, however. Instead, it’s designed to help make your podcast easier to digest for your audience, and easier to grow for you. Here’s the kicker: It’s only available for 72 hours, or when 300 licenses are sold.
  • Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

    Glen
    27 Aug 2014 | 7:04 am
    As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. This is a…
  • Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

    Glen
    29 Jul 2014 | 3:43 am
    Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’…
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    Marsdorian.com

  • Should you be afraid of Twitter’s changes ?

    MarsDorian
    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    MarsDorian
    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    MarsDorian
    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    MarsDorian
    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    MarsDorian
    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
 
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    IttyBiz

  • Freebie Friday #2! (Training People To Be Trained By You)

    Naomi Dunford
    26 Sep 2014 | 1:18 am
    Freebie Friday continues!   If you missed last week’s edition, then click here to read Getting Great Testimonials.  This week’s release is Training People To Be Trained By You, which is particularly helpful for coaches, bloggers or product producers. For those new to Freebie Friday, we are sending out samples from our BIG LAUNCH class (opening up in late December) so you can get a feel for what’s inside. These freebies are what we call the “Launch Multipliers”, which are 108 tactical training modules that come with the class and are designed to boost your…
  • 7 Essential Ingredients for Subject Lines That Convert

    Naomi Dunford
    23 Sep 2014 | 9:25 pm
    Subject lines for emails are an easy thing to overthink. There’s a certain mystique around how to write them – and no one can be blamed for this, because life is life, and many topics carry this mystique . There’s an understandable belief that there is a very specific and mathematically ideal way to write the perfect subject line for your emails. This leads to the natural assumption for the average ittybiz owner that until they master the art and science of this particular aspect of marketing, they kind of suck and are just a little bit doomed. However! We would like you to feel…
  • 6 Steps To Finding Your Writing Voice This Week

    Naomi Dunford
    21 Sep 2014 | 6:00 pm
    By request, for the lovely Laura, who will be reading this in impossibly beautiful Dubrovnik, Croatia. In a world where content marketing is often (wrongly) considered the only way to do anything anymore, and when we’re constantly being told that if we don’t blog we’ll die, and everybody and their dog wants to get into indie publishing, one of the issues on a lot of people’s minds is writing voice. Are you struggling to find yours? I have always maintained that if you can competently speak – and by “speak” here, I mean “open your mouth and have…
  • It’s Freebie Friday! How to Get Great Testimonials

    Naomi Dunford
    19 Sep 2014 | 3:35 pm
    To celebrate my love of alliteration, this Friday is “Freebie Friday.” What is the freebie, you ask? One of the modules from our launch class (BIG LAUNCH), which we’ll be re-opening in late December. Since December is a long way away, and I want my alliteration now, let the freebies begin! We’ll send out more over the next few months so that you can learn something new (pretty much) each week about increasing sales and conversion, and get a feel for if you’d like to join the BIG LAUNCH class this year. To give you some context, the freebies will be a selection of…
  • What Should You Wear To Work?

    Naomi Dunford
    17 Sep 2014 | 6:00 pm
    Last year, we implemented a dress code at the office. (OK, I implemented a dress code at the office. Plural is probably not appropriate here.) I implemented a dress code and it had some cool effects and every now and again I think about writing an article about it. Then I read this article about what entrepreneurs should wear to work – and of course, as we all know, you’re only an entrepreneur when you are under 30 and attempting to sell software in California – and I thought, you know? Perhaps now is the time. Because dressing up has provided values I couldn’t have expected…
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    The Online Community Guide

  • A Quick Tip For Building Any Type Of Group

    Richard Millington
    29 Sep 2014 | 11:30 pm
    It's awkward when a group of strangers are dropped in a room together.  A few bold people will introduce themselves and start a discussion. Others will frantically try to think of a reason to speak to the person standing next to them.  The rest will play with their phones hoping someone tells them what to do. A simple tip, don't drop a group of strangers in a room together. Don't force everyone to introduce themselves to the rest of the group. This isn't natural. Neither party enjoys it.  Begin with you. Then invite a few people and begin chatting to them.
  • A Quick SPRINT Update - 1 Month To Go

    Richard Millington
    28 Sep 2014 | 9:00 pm
    We're now 1 month away from FeverBee SPRINT. We have about 10 places remaining for the workshop and a few more than that for the conference. Once the tickets have sold out, we won't be able to issue any more. If you're planning to go, buy tickets soon.  If you want the latest innovative ideas about building thriving communities, to connect with the top community pros in the world, and solve the specific challenges your community faces please sign up.    Full details at: http://sprint.feverbee.com. Note: We have a lot of special surprises for attendees. We…
  • Designing A Community For Your First 100 Members

    Richard Millington
    25 Sep 2014 | 11:30 pm
    Design your community for where it will be within the next few months, not now.  One client recently sent us incredibly vast and detailed plans to review. These plans dictated the entire social structure for a vast 10k+ community. These plans are designed to filter that sort of activity. But to get there, you first need to get your first 100 participating members. A community designed for your first 100 members is very different from a community designed for 1000 members. Take CommunityGeek below. We have news, we have forums, and a resources area. That's about it. That's…
  • What If Members Knew What We Know?

    Richard Millington
    24 Sep 2014 | 11:30 pm
    If your members were more aware of how their minds worked, would they act differently?  For example, if they knew that arguments tend to polarize people - would they still argue as much? Or with the same unending ferocity?  If they knew that we have less respect for those that feel compelled to defend themselves against any possible perceived slight, would they be as defensive and alert to any feasible slight? If they knew that it takes a certain number of 3 to 18 weeks (research varies) to form a habit, would they play a collaborative, active, role in trying to form the habit of…
  • Instead of 'Join The Military Connect Community'

    Richard Millington
    23 Sep 2014 | 11:30 pm
    Saw this on Military Connect's community: A few tweaks I'd suggest here:  1) Replace 'Join the Military Connect Professional Community' with 'Join 1737 military professionals {doing core benefit e.g. getting the insider track on careers}" 2) Replace 'Join now' with 'Get started' 3) Replace 'A community created to showcase your ideas, discovery valuable insights, and connect directly with Military Connect leadership and employees' with something along the lines of: 'Network and graft your way to a top post-military…
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    Digital Gossips by Munaz

  • Let’s Support SAFE & SECURE HTTPS Websites!

    Munaz Anjum
    18 Sep 2014 | 3:52 am
    My Two Cents: Good news for developers! IE8 is finally coming to an end. It’s indeed good news for them, because they use some kind of hacking and tedious technique to make a responsive website compatible with IE8. By default, IE8 does not support media query. There are clients who want to see a responsive website compatible with IE 8 that poses a challenge for a developer. Now, Microsoft has officially announced that IE8 is going off, and the deadline for extending support to this older browser is until Jan. 12, 2016, which is a year and a couple of months from now. Having been a headache…
  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
 
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    BlogNotions - Marketers

  • Yahoo Directory Ending, Panda Update, Converting Visitors, Speedlink 40:2014

    Francisco Perez
    28 Sep 2014 | 7:14 am
    Hi everyone, hope you all had a great and productive week! Once upon a time, there was a web property where “everyone” wanted to be listed on. Among other things, it was good for SEO and was one of the top sources to get found on the web. That web property was Yahoo Directory. Recently, Yahoo officially announced that it’s killing off the Yahoo Directory. An end of an era that perhaps really had ended some time ago. Here´s what Yahoo´s SVP said… Directory: Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the…
  • Overcome the Email Sending Anxiety with this Email Delivery Checklist!

    Francisco Perez
    26 Sep 2014 | 10:09 am
    Marketers go berserk before sending out email campaigns! There are just too many things to be taken care of at the time of launching an email campaign and missing a thing or two is very likely! To help mitigate the last rush hour anxiety, here are a few last hour check-ins you can take care of, to ensure higher inbox placement! This infographic, courtesy of emailmonks.com comes with considerations to vouch for before hitting the SEND button. The infographic is fragmented into four major sections viz. client compatibility, email delivery setup, inbox preview and HTML open preview along with…
  • 5 tips for creating a company culture that connects with your sweet spot clients

    Drew McLellan
    25 Sep 2014 | 5:11 am
    An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. . If you want it to really flourish, you need to make it a priority for your business. You need to build/strengthen the foundation of your culture and then nurture its…
  • Multi-channel customer experience optimization: whose business is it?

    J-P De Clerck
    24 Sep 2014 | 10:43 am
    Customer experience optimization is hot. A look at Google Trends shows that ‘customer experience‘ as a topic has been searched for on the Web at a fast growing pace in recent years and months. There are many reasons for this fact. The so-called empowered consumer increasingly defines the what, why, when and how of interactions with organizations. He also voices his opinions regarding user, brand and customer experiences. This shift of control has brought the customer experience under the attention of many business functions. Where it once used to be mainly the domain of contact…
  • “Guruji, who was I in my last incarnation?” Sri Ramana Maharshi answered, “Who wants to know?”

    Dan McDade
    23 Sep 2014 | 6:21 am
    A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who likes bling or accountability? Do you like shiny objects or results? Can you do the real job you were hired to do, and market your company’s products while creating revenue?”
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    The Digital Letter

  • In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

    Ken Yeung
    18 Sep 2014 | 9:42 pm
    We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public companies with the biggest value, easily trumping Visa’s $19.65 billion IPO in 2008. But we’re not here to analyze Alibaba’s public offering. Rather, we’re here to look at one of the beneficiaries of it: Yahoo. The owner of 22.6 percent of…
  • Transforming The Box: Aaron Levie’s Mission To Show It’s More Than Storing Files In The Cloud

    Ken Yeung
    6 Sep 2014 | 10:42 am
    The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did just that with its OneDrive service, giving free account holders 15GB of storage and 1TB to Office 365 users. This was in direct retaliation to what Google did with Drive in March — the company decreased its monthly storage price, providing 15GB for free and 1TB for $9.99. Of course the other shoe fell when apparent market leader Dropbox…
  • No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

    Ken Yeung
    2 Sep 2014 | 3:29 pm
    Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to be more receptive to business needs…more than what any other online property can offer — including Google. How can a company that specializes in e-commerce really rival Google? Through its expertise in customer service and market-tested…
  • Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps

    Ken Yeung
    27 Aug 2014 | 5:00 am
    The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved? With applications and devices centered around everything from retail, infrastructure, and transport to clinical health, medical devices, and biometric technology, and also to home automation, entertainment, and of course, wearables, the common thought is that soon everything we touch and look at…
  • Expedia Morphs Itself Into A Travel Data Platform, With New Cross-Device Apps And Planning Tools

    Ken Yeung
    15 Aug 2014 | 12:01 am
    In the days before the age of Airbnb, Kayak.com, Hipmunk, TripIt, and a slew of other travel-related services, there existed three dominant forces: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn“, a startup that has reached the $10 billion valuation amount. But even with all of these best of breed type services, these legacy travel websites have persevered. Take Expedia for example — the company on Thursday announced the launch of a…
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Insight Means Nothing Without Execution

    Bob Sherron
    25 Sep 2014 | 6:00 am
    Let’s start with a non-controversial statement about a fundamental component of every ad campaign: great ideas are hard to come by. That seems pretty basic on the surface, but if we unravel it a bit, we can see it’s more of a super-obvious tautology.Great ideas are great because they are rare.If they were more common, they wouldn’t be anything special.So the romantic notion of a creative team sweating it out to deliver The Next Big Idea turns out to be pretty accurate. Defining the creative direction for a campaign is hard work and requires a healthy dose of research mixed with good…
  • Overnight Thoughts on Digital Innovation

    Norty Cohen
    23 Sep 2014 | 11:46 am
    I had the full on college test nightmare the other night. It was a math test that involved a formula. Apparently, the formula was allowed on a single note card, but I left it somewhere. Every question needed the formula. I needed the class to move on with the program. I was using everything in my brain to remember that formula when I finally woke myself up.That’s kind of the feeling that most marketers probably have every night. Our business literally changes every day. Can we prepare for it? Can we truly know what’s next? Let’s put this in perspective. Facebook was invented in 2003.
  • Making An Impact in the Social Space: How to Effectively Reach Your Social Followers

    Marian McMillion
    16 Sep 2014 | 1:43 pm
    Reaching your followers in the ever-growing social space is gradually becoming more and more challenging. As social media strategists for brands, we are constantly competing for their undivided attention. For the Balance Bar Summer Shape Up Campaign, we used the following four tips to effectively connect them to the brand: 1. Create timely, relevant contentPosting season-specific content is a great way to encourage participation in any campaign. Our Summer Shape Up campaign occurred during June and July and on took place for 30 days, which gave our fans a sense of urgency to engage and…
  • A Day in the Life of an Experiential Marketer

    Katherine Weider
    4 Sep 2014 | 6:00 am
    The role of an Experiential Marketer is something you can’t really summarize in a single job description. It’s the type of job that requires wearing multiple hats and performing different tasks (or tricks) at a moment’s notice. So, needless to say, when I found out I would be taking on a new role in Moosylvania’s Experiential Marketing department, I was excited for the challenge but didn’t quite know what to expect.In my experience, working in the Experiential department is very similar to that of Account Service in terms of day-to-day operations and logistics. Staying organized,…
  • Web Design: Tools of the Trade

    Kirsten O'Loughlin
    21 Aug 2014 | 7:21 am
    The day is swiftly approaching. The day when designers will no longer create layouts for interactive experiences in Photoshop. No more extensive layer sets. No more cutting JPEG, after JPEG, after JPEG four times over for every review. This has been a heated topic over the past year or so among our user experience strategy team, and many a designer mulls over the mere thought of a web design world without Photoshop with serious trepidation. “How will I get sign off from a client before I send it off to that very expensive, no-turning-back development cycle?!” “How will I…
 
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    PropelGrowth

  • Facilitating the Buying Process at Financial Institutions

    trendspotters@propelgrowth.com (Phil Donaldson)
    24 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). Buying committees for large purchases at financial services firms are growing.  Recent research by CCGroupPR found that 52% of technology decisions at banks involved 10 or more people. Whenever a big tech investment is being considered, stakeholders from various functional and regional divisions have to reach consensus on a strategy in order to move a transaction forward. Approval Process Getting Tougher In addition to the growing size of the buyer committee, approval process are also getting more…
  • How a Ghost Writer Captures Voice

    trendspotters@propelgrowth.com (Phil Donaldson)
    16 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). The following article is by Melanie Wold, a journalist who ghost writes for PropelGrowth clients. Her specialties include global oil and gas markets and geopolitics, financial markets including FX and equities, big data/market data, electronic trading technology, algorithmic trading, and global regulation. How to Ghost Write in Someone Else’s Voice I am a ghost blogger, a ghost writer, a corporate writer. I write what other people think but cannot express clearly — or what they simply do not have time…
  • White Papers vs. Reports for Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    3 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In order for content to drive leads, it needs to resonate with your target audience. Timing is an important part of this equation. For example, at the early point in the buying cycle when your prospect is just realizing they have a problem, a white paper that helps them understand their challenges, provides industry perspective and offers reasonable solutions is valuable. Picking the right type of content for your buyer persona is another key to getting your content noticed and acted upon. For instance, a…
  • In-House vs. Outsourced Content Marketing

    trendspotters@propelgrowth.com (Phil Donaldson)
    28 Aug 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). In-House vs. Outsourced:  Which is Better?  Many businesses struggle with the question — is it better to keep content marketing (and related strategy) in-house or outsource it to an agency? There are varied opinions on this topic. Some think that keeping the function in-house and taking advantage of employee resources already in place is the affordable and most effective approach. Others want to work with an agency that has industry knowledge and can bring another level of expertise to a project. Still…
  • Can Buyer Personas Ruin Content Marketing?

    trendspotters@propelgrowth.com (Phil Donaldson)
    19 Aug 2014 | 10:21 am
    Financial Services marketing content from PropelGrowth (http://www.propelgrowth.com). A couple weeks ago, Tom Webster published a blog, How Buyer Personas Could Ruin Your Content Marketing. In his article (which is a companion to a podcast he recorded with Mark Schaefer, he argues that a content strategy should be focused on attracting the right audience, which he differentiates from prospective buyers. According to Tom, buyer personas are only relevant in late stage marketing, so focusing your content on personas automatically makes it brand-centric instead of audience-centric. I have a lot…
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    DR4WARD

  • What Is The Divide In Content Marketing And Strategy? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Sep 2014 | 3:15 pm
    What Is The Divide In Content Marketing And Strategy? #infographic OneSpot.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
  • What Are 18 Steps For Social Media Contest Success? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Sep 2014 | 6:06 am
    What Are 18 Steps For Social Media Contest Success? #infographic ShortStack I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the…
  • What Are 8 Key Steps To A Social Media Strategy? #infographic

    Dr. William J. Ward aka DR4WARD
    29 Sep 2014 | 5:58 am
    What Are 8 Key Steps To A Social Media Strategy? #infographic Eventifier I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
  • How Is Customer Service Going Visual And Social? #infographic

    Dr. William J. Ward aka DR4WARD
    25 Sep 2014 | 5:53 am
    How Is Customer Service Going Visual And Social? #infographic TollFreeForwarding I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • What Are 12 Tips To Get More Blog Subscribers? #infographic

    Dr. William J. Ward aka DR4WARD
    24 Sep 2014 | 1:15 pm
    What Are 12 Tips To Get More Blog Subscribers? #infographic BACKLINKO.com I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best…
 
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    Darren | Slaughter

  • Website Performance…Or You Don’t Know Where You’re Going Til You Know Where You’ve Been!

    Darren
    29 Sep 2014 | 3:27 am
    Then end of September is upon us, happy leaf blowing to you and yours. Before I get to my leaves this week, I will be doing website reviews. I will be doing website reviews because it’s time for our a $99 website review promotion! That’s right, it’s that time of year again to get 1/2 off your website review. Keep reading. Since it’s fall and another season of change is upon us, you will invariably begin to review your marketing, your website and your overall business, and you should…we all should. But you don’t know where you’re going until you…
  • Why a Blog Works So Well For Contractors

    Sam
    24 Sep 2014 | 4:05 am
    Blogging  has the ability over time to really drive leads to your business if you can come up with the right type of posts. With most searches typed into Google, people are asking questions, looking for help and trying to get the right answer, they aren’t looking to be marketed to. At the time of their search, they are looking to buy information, and the best way to market your blog is simply writing great content that helps people. That’s why the best way to promote your blog is to answer people’s most burning questions… How much does it cost to paint my house?
  • The Art of The Do

    Darren
    22 Sep 2014 | 5:09 am
    Its Sunday, September 21st. A day I am supposed to be laying on the couch coaxing the clock to get to 1PM for the Eagles game while watching reruns of MadMen. But we we are quickly approaching the end of the year and this is when we get REALLY busy. I don’t mean it’s nice to be busy, I mean stupid busy. You see, we get a mad rush of contractors who are coming back into the office after a long season realizing they are having trouble making their year, or worse, realizing they aren’t even close. And aside from some quick advertising and promotion, there isn’t much you…
  • Contractors, Keep Your  Marketing Message Short and Sweet with Twitter

    Gina S.
    17 Sep 2014 | 4:46 am
    Want to convey how great your home improvement company is without being too longwinded? Twitter is the perfect social media tool for you! Each tweet is allowed a maximum of 140 characters, which means that everyone has to be short and sweet when posting updates. Twitter boasts 255 million monthly active users, and 500 million Tweets are sent per day. Why 140 characters? In his book, Things A Little Bird Told Me: Confessions of the Creative Mind, Twitter found Biz Stone writes, “The international limit for text messages is 160 characters. In our early prototypes, the amount of characters…
  • Did You Know? 13 Social Media Facts for Contractors

    Darren
    15 Sep 2014 | 8:11 am
    Being someone who builds things for a living, I imagine you have to be pretty precise when it comes to measurements. Off an inch here or there and in six months the drywall is cracking. You also have to be fairly exacting in terms of knowing your numbers when you estimate or bid jobs, one wrong calculation here or one missed decimal there and your project just went from profitable to pitiful. Point is…you gotta like numbers if you swing a hammer for a living, so I want to take this post and BORE EVERYONE WHO ISN’T INTO NUMBERS TO DEATH…because I think you math…
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    Webolutions

  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Perseverance

    Mike Hanbery
    25 Sep 2014 | 5:30 am
    Two miles down, one mile up. There will be a point during Run the ‘Rocks in which your body will ask you to stop. It happens earlier than most realize. As every runner knows, the first, biggest obstacle is that when we wake, our shoes aren’t on. We have to decide to put them on, lace up and step outside. For those who pull themselves to the starting line, additional decisions await. Once the run begins, the body will resist. I’m tired, it will say. I’m sore. I’m short of... Read More The post Denver 5K: Run the ‘Rocks 2014 Inspiration – Perseverance appeared first on…
  • Denver Social Media Marketing: Increasing Customer Satisfaction

    Mike Hanbery
    22 Sep 2014 | 4:42 pm
    On Friday, September 19, 2014, Webolutions Strategic Marketing Lead Jody Martin and Director of New Media Strategies Mike Hanbery led a lively conversation about social media’s role in increasing customer satisfaction at Denver social media marketing group Social Marketing for Business. Video courtesy Conversation Starters Public Relations Martin led the presentation, providing examples of listening, responding and engaging, including success stories such as Allstate’s Mayhem and Dos Equis’s Most Interesting Man in the World, in which advertising copy has given way to user-generated…
  • Denver Marketing Agency is Coats for Colorado Collection Center

    Mike Hanbery
    21 Sep 2014 | 5:17 pm
    Each year, as winter arrives, Coats for Colorado is one of the more visible ways Coloradans support the less fortunate. For the fourth consecutive year, Denver marketing agency Webolutions is collecting coats from its professional network and guests. “We believe in making a positive difference in people’s lives,” said Webolutions founder and CEO John Vachalek, “so Coats for Colorado fits very well into our ‘Why.’ We also have an extensive network of people who share our outlook and for whom our office is a convenient drop-off point.” Webolutions guests who... Read More The post…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Community

    Mike Hanbery
    18 Sep 2014 | 1:52 pm
    Duke University basketball coach Mike Krzyzewski (“Coach K”) tells his teams they need to operate “like a fist.” Five fingers, Krzyzewski explains, are vulnerable to breakage. A fist does the breaking. So it is with life’s challenges. We are stronger together than we are alone. Everyone needs help sometimes. People battling lung diseases and the people who love them are no different. “Caregiving is what I do! So when it came time for me to be the one in need of care, it was difficult to move out of the driver’s... Read More The post Denver 5K: Run the ‘Rocks 2014 Inspiration…
  • Current Marketing Trends – a look at Big Marketing

    John Vachalek
    15 Sep 2014 | 12:55 pm
    A recent article in the New York Times outlined a unique approach to education called the Big History Project.  David Christian developed this unconventional way of teaching history in order to help students make connections between multiple different disciplines and the multiple different causes and effects, which are generally not made through the current, conventional learning methodologies. This platform correlated so perfectly with our unconventional approach to marketing, that the term Big Marketing was born. “Most kids experience school as one damn course after another; there’s…
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    Marketing and Social Media by us

  • Advertising Infiltrates Your Child’s Life by Lisa Chapman

    Lisa Chapman
    23 Sep 2014 | 1:34 pm
    Save Your Child from Financial Failure It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives? In this post, we’ll consider: How manipulative advertising targets children The powerful emotional appeal to BUY has them hooked “Immediate gratification” is introduced at a tender age Advertisements influence toddlers, then escalate with each target age And how advertisers…
  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
  • How to get more clicks from Google SERPs by Lisa Chapman

    Lisa Chapman
    3 Sep 2014 | 8:29 pm
    Simple-to-understand URLs will attract more traffic to your site Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site. You must try to create simple, descriptive categories and file names for all documents on your website.  That not only helps you organize your site better, but it also…
  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
  • Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

    Lisa Chapman
    29 Jul 2014 | 1:26 pm
    Key Marketing Strategy to Sell Products In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing…
 
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    OnQ Marketing » Blog

  • What is a responsive logo and how they might transform your brand

    Tara Luckhurst
    17 Sep 2014 | 5:34 pm
    Someone once said, “The definition of a great idea is one you wish you’d thought of first”. When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and […] What is a responsive logo and how they might transform your brand is a post from: OnQ Marketing
  • How To Improve Your eCommerce Website in 14 Easy Steps

    Quentin Aisbett
    1 Sep 2014 | 6:08 pm
    With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience. This should be an ongoing pursuit and one that I can’t completely cover in a blog post. But what I will share with you is 14 actionable tips to improve your eCommerce website […] How To Improve Your eCommerce Website in 14 Easy Steps is a post from: OnQ Marketing
  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
  • 5 Tips to Generate Leads With Your Website

    Quentin Aisbett
    8 Aug 2014 | 6:00 pm
    No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales. It’s not enough to create a website full of interesting content — you need to follow certain practices and procedures to encourage people to leave their email addresses, so that you […] 5 Tips to Generate Leads With Your Website is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • 5 Tips to Keep in Mind When Launching Your Company Blog

    22 Sep 2014 | 1:30 pm
    There are blogs you probably subscribe to and enjoy reading for both your business life and your personal interests. But when it comes to writing your own business blog, how do you get started? Maybe your company doesn’t currently have a blog and you know you need one but feel a little late to the party.  Or maybe your company does have a blog but it needs  some revamping and TLC.  Your business blog is a chance for you to offer your customers and potential customers something that will help them solve a problem or give them advice to improve their work life.  It is…
  • How to Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
  • 7 Signs it is Time for Website Redesign

    12 Mar 2014 | 10:30 am
    For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. Sometimes that first impression can make all the difference. So, what message is your website currently sending? For example: Does your site reflect your current branding and messaging strategy? Are you generating the leads your sales team needs to generate revenue? Are you leveraging your website to properly convert leads into customers? Is your website responsive and optimized for mobile viewing? Is your…
  • Don’t Be an Inbound Marketing One-trick Pony

    26 Feb 2014 | 10:00 am
    Inbound marketing is all about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to sign-on, buy-in, convert and stay happy.  Inbound marketing focuses on targeting customers who are already interested in what you have to offer. This approach creates personalized content for your potential customers, reaching out to them on a channels where they already show interest, and…
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    Smedio - Business Ideas Worth Sharing

  • 7 Time Proof Ways to Simplify and Strengthen Your SEO

    Alex Miller
    29 Sep 2014 | 2:03 am
    Share on FacebookShare on TwitterE-mail SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle. Focus on Great Content and Not Keywords The search engine optimization…
  • 4 Things the Pope Can Learn from Justin Bieber’s Twitter Profile

    Scott Masson
    23 Sep 2014 | 3:33 pm
    Share on FacebookShare on TwitterE-mail What can the Pope learn from Justin Bieber’s Twitter profile? Since becoming Pope in March 2013, Pope Francis has become one of the most beloved public figures in the world. His renowned humility and concern for the poor, as well as his outspoken stance on gay and women’s rights has endeared him to even the most militantly atheistic liberals. Saving our eternal souls aside, however, there is one area in which even Pope Francis falls behind: his social media profile. In order to help Francis spread his message of love and tolerance further…
  • How to Increase Your Reach With a Facebook Contest

    Douglas Idugboe
    17 Sep 2014 | 8:05 am
    Share on FacebookShare on TwitterE-mail Facebook contest is one of the most underused tools on Facebook. With the ongoing tweaks and changes to Facebook’s algorithm, using Facebook as a marketing tool is becoming increasingly strategic. It’s more difficult to get posts into news feeds and quality content is more important than ever. A focus on engagement with strong calls to action is required. Boost engagement with contests; you’ll extend your reach while creating brand awareness and customer loyalty. 4 Successful Facebook Contests Don’t just offer something for free…
  • 5 Reasons Leveraging LinkedIn is a Smarter Business Move

    Serhat Pala
    14 Sep 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a variety of users. Going from an online resume format that people created and forgot about just a handful of years ago, LinkedIn has been changing and is firmly on the social networking radar of every savvy marketer out…
  • How iPhone 6 Features Compare in Innovation to other iPhones

    Douglas Idugboe
    11 Sep 2014 | 1:36 pm
    Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list. Using latest customer surveys and comparing specs of previous iPhone models, FinanceOnline created an infographic that shows how much innovation there really was in each iPhone so far.  Also included is a detailed analysis of what features clients got from…
 
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    Great B2B Marketing

  • Important Lessons for Working with Channel Partners

    Christopher Ryan
    26 Sep 2014 | 2:13 pm
    It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. However, there are some tough lessons I have learned over many channel relationships, some painful, some amusing, and some highly productive. Lesson 1 –Channel partners are in it for themselves. Regardless of how many times you hear adages from your partners such as, “Consider us an extension of your sales force” or “We’re all in this…
  • How to Use B2B Marketing to Propel Rapid Sales Growth

    Christopher Ryan
    16 Sep 2014 | 10:35 am
    I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. Heidi made a number of good points, but two were especially valuable: The quantity of contacts in your database is not as important as the quality. You need to…
  • Do You Need to Recombobulate Your B2B Marketing?

    Christopher Ryan
    5 Sep 2014 | 10:05 am
    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: “The act of putting back into order; removing confusion.” While the word recombobulation word is not used all that often, the photo above shows one example. Here is Garrison Keillor’s description: “My heart was gladdened by an official-looking sign in the…
  • Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!

    Christopher Ryan
    25 Aug 2014 | 8:42 am
    There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prospects find them, which is the essence of effective inbound (pull) marketing. They also know how to write clever promotional copy and create compelling offers. But no matter how well you do at the first two tasks, unless you remove every…
  • Five Great Ways to Drive Brand Engagement

    Christopher Ryan
    14 Aug 2014 | 10:51 am
    Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others make the shots I can’t make – I usually catch the final round or the four majors.  McIlroy’s dominance at the PGA – even with Phil Mickelson’s final surge making him nervous – got me thinking about how sales…
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    Aaker on Brands

  • Brand Lessons From John Deere's Century Old Content Marketing

    3 Sep 2014 | 12:00 am
    In 1894, John Deere launched The Furrow, a magazine designed to help farmers educated themselves about new technologies and become better businessmen. It was in keeping with the basic Deere mission of “improving farming” and responded to their customers’ need of technology and business education.Nearly 120 years, later The Furrow is still the magazine that farmers turn to learn about the issues, techniques, best practices and rural lifestyle. The prominence of John Deere equipment news and product placement, a fixture at the time of the magazine’s launch, is long gone. Recent issues…
  • "I Will" vs. "Just Do It": The Under Armour Success Story

    27 Aug 2014 | 12:00 am
    One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.But it is a rare brand that can win with one home run idea; it nearly always takes a half dozen or more. Here are six brand elements Under Armour successfully uses:A higher purpose at its coreUnder Armour stands for relentlessly overcoming obstacles and becoming winners on the field. The brand essence revolves around being the underdog, being hungry, competing against the best – and winning.
  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
 
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    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 3 Simple Marketing Tools for Absolutely Any Budget

    Sydni Craig-Hart
    24 Sep 2014 | 6:18 pm
    Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month. The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment. The best part? These tactics are not only cost-effective, they’re the most effective ways to generate new business and keep current customers coming back. Increase “word-of-mouth” referrals It’s an old adage for a reason: there really is no better marketing than word-of-mouth. You can encourage word-of-mouth marketing by giving your…
  • Top 7 Ways to Convert Prospects to Clients with Great Content

    Sydni Craig-Hart
    17 Sep 2014 | 6:06 am
    Content marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content marketing could mean: Articles Whitepapers eBooks Blogging Video creation Podcasting Repurposing blogs into eBooks So much more! Here are 7 best practices to keep in mind when focusing on content marketing. 1.   Don't forget about quality control Content marketing is all about the quality of your content.
  • 3 Email Marketing Debates Even Top Marketers Can’t Agree On

    Sydni Craig-Hart
    10 Sep 2014 | 3:13 am
    Getting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, you'll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon "short and sweet" emails to increase conversions. Still other marketing experts debate about media - whether or not to include photos and videos in your…
  • Why does Hosting Live Events Boost Engagement and Influence?

    Wil Hart
    9 Sep 2014 | 4:15 am
    Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren't you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and influence with the audience that you serve. Join us live: http://smartsimplemarketing.com/solutions/events/ The post Why does Hosting Live Events Boost Engagement and Influence? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Unlocking the Secrets of Your Email Stats

    Sydni Craig-Hart
    3 Sep 2014 | 11:14 am
    You craft an awesome email blast. Your subject line couldn’t be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics. When selecting your most recently-sent email blast, you’ll be able to see your • Open rates • Bounces • Clicks • Opt-out’s • Complaints Once you have this information, what are you supposed to do with it?
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    TrinityP3

  • What clients want and how to give it before they ask

    Katherine Gougeon
    28 Sep 2014 | 3:04 pm
    This post is by Toronto-based writer and brand marketer Katherine Gougeon, who explores ideas for building a valuable, long-term agency relationship. Remember the rom-com plotline where the hero stumbles across the diary of his perfect woman and uses the information to transform himself into her ideal man? I recently experienced the corporate version of this when my PR associates at Felicity assembled a panel of blue chip clients to talk candidly about what makes for a valuable long-term partnership. Their advice? Don’t bait and switch Agencies that send their top people on the quest…
  • Defining best practice in agency search and selection

    Stephan Argent
    25 Sep 2014 | 3:22 pm
    This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining best practice in agency search, I’m often asked to talk about what constitutes best practice in a particular area or why some aspects of best practice are important to the process. While many marketers (and agencies) acknowledge and appreciate best practice methodologies, others are more reticent or provide reasons for not wanting to adhere to a best practice process or methodology. To help distinguish between…
  • Dual approach to improved agency roster performance – Case study

    Darren Woolley
    24 Sep 2014 | 3:41 pm
    Client Category – Financial Services – Agency Roster Performance Challenging Problem: The client had launched a new campaign and felt that the agencies across the roster were under-performing, compromising the brand strategy and potentially the effectiveness of the associated campaign. Creative Solution: TrinityP3 tendered against a number of competitors to provide a process to: Diagnose the issues Advise on improvements Assist with implementation Measure improvement The major differentiator between TrinityP3’s proposal and the competitors was the two streamed approach to measure both…
  • 2 ways to increase digital marketing effectiveness and efficiency

    Darren Woolley
    23 Sep 2014 | 3:25 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. Over the past ten years we have developed a number of approaches to assist our clients in measuring and managing their digital marketing needs. Just as digital technology is driving change through the market, our processes and approaches to this ever increasing spend evolved and…
  • Search and selection to solve local issues for global advertisers – Case study

    Darren Woolley
    22 Sep 2014 | 4:19 pm
    Client Category – Consumer Goods – Agency Search & Selection Challenging Problem: The Global Advertiser has a globally aligned advertising network in this regional market. However the global deal left the local agency short in retainer, which they appeared to be making up for in their production costs. But still the local marketing team suffered with poor service and under motivated staff. Creative Solution: The local marketing team wanted to replace the internationally aligned agency, but could not as the arrangement was locked in globally. Instead we were able to identify an…
 
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    Circle Research

  • Does Big Data mean market research is dead?

    Andrew Dalglish
    11 Sep 2014 | 1:53 am
    When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point.  There’s no doubt that Big…
  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
  • It’s official – in B2B, content is king

    Andrew Dalglish
    27 May 2014 | 7:23 am
    It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%).  Infographics look set to soon join this top tier.  In 2013 16% used infographics, but…
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    Inbound Unwound - Marketing Insights

  • Content Marketing: Why You Might Not Want To Freelance Your Content

    29 Sep 2014 | 6:00 am
    I get it. You need a lot of content to drive your content marketing initiatives. But you don’t have someone on the team who is a professional writer. So you reach out to the large pool of freelance writers, hoping to grab the perfect person to write content that engages your prospects, drives new views and turns anonymous website visitors into leads. It sounds great on paper. But those who have tried content sourcing know that it doesn’t always work out like you planned. Here’s some insight from someone who's tried it, and the reasons why it might not work as expected.
  • Hold The Phone: 5 Ways To Get More From Mobile Apps

    26 Sep 2014 | 6:58 am
    I’m on my phone. You’re on your phone. The guy next to you is probably on his phone, too. You might be reading this on your phone right now. Since your smartphone is the new limb attached to your body, it’s time to consider the importance of mobile sites and apps to conversions.
  • Off-Page SEO: How Other People Help You Rank On Page One

    25 Sep 2014 | 6:00 am
    The days of buying traffic with off-page SEO tactics are over. Yet, every year, people all over the world spend millions of dollars to get their companies on the first page of Google, Yahoo and Bing. A lot of marketers and business executives actually measure the success of their marketing based on the page rankings for certain keywords. Sorry to tell you, but this approach isn’t going to work much longer. Worse yet, the off-page SEO work that most search engine marketing experts previously did had a lot to do with getting backlinks. Unfortunately, those backlinks could have…
  • Content Marketing: Use The Hub-And-Spoke System For Content Strategy

    24 Sep 2014 | 2:24 pm
    Everyone is talking about content marketing. It’s obvious that you need content in order to connect with your prospects, pull them onto your website, educate them to make a smart, safe purchase decision and then – viola! – secure new clients or customers for your growing business. While that sounds easy, it’s actually quite complicated. What content do we create? In what format? How often? How do we optimize it? How do we ensure that it turns visitors into leads? What do we do after we get a lead? How do we use content to get found on the Web when people are…
  • Search Engine Optimization: Increase Page-One Rankings In Three Days

    23 Sep 2014 | 5:44 am
    Who doesn’t want to be on the first page of Google, Yahoo or Bing? Everyone does, right? But, it’s not so easy. With changing search rules, highly competitive search terms, onsite SEO, offsite SEO and content all driving search today, the world of search engine optimization is dramatically different than it was even 12 months ago. If you want to be on the first page of Google, you need to keep the following aspects in mind when creating content for your company.
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    Shopper 360

  • This Week In Shopper Insights: 9/22/14 – 9/26/14

    Ryan Polachi
    26 Sep 2014 | 11:46 pm
    3/4 FCMG Launches Fail Within a Year: 4 Rules for Innovation Success How does US omnichannel development stack up against European retailers’ drive towards omnichannel innovation? Five FMCG brand campaigns that prove digital works Second screen purchasing is gaining serious traction. OOH is a new point-of-sale for online retail brand Planning For A Digital Future: CPG Companies Must Adapt or Lose Market Share Several distinct e-tailing business models are jostling for the attention of shoppers and investors Mobile Advertising Fraud: Avoiding Bad Bots 4 Keys to Unlock The Value of Mobile:…
  • Emart Reinvented: Transformation to a World-Class Retailer

    admin
    23 Sep 2014 | 9:19 pm
    After years of leadership in its home market, and being called the “Korean Walmart,” Emart is pushing hard to become recognised as a world-class retailer in its own right. With an eye toward a brand invention and retail format development, Emart created three stand-alone retail stores: Matrix, a specialty consumer electronics store; Molly’s Pet Shop, a high-end pet store/pet hotel; and Emart Traders, a warehouse-style store In video interview from the 3rd International Shopper Insights in Action Event in Prague, Andres Nicholls, Partner, PROPHET, discusses the keynote, Emart Reinvented:…
  • This Week in Shopper Insights: 9/15/14 – 9/19/14

    Ryan Polachi
    18 Sep 2014 | 12:27 pm
    The Value in Measuring the Immeasurable: In-Store Customer Experience Understanding the Shopper Journey in The Moment: Is it Better? Creating a Lasting Bond With Shoppers: Recognizing Bumps vs. Bonds Omnichannel Shoppers: They are the best and worst shoppers out there. Also a better definition of what “omnichannel” means. Consumer Psychology Matters in Content Marketing: Consumers are smarter and more informed than ever, making marketing harder Urban Outfitters in Pasadena, California (Photo credit: Wikipedia) 20 Ways to Make Content More Sharable Landing Page Design: Using…
  • The Media Insights & Engagement Conference Brochure Now Available

    admin
    17 Sep 2014 | 1:00 am
    “This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1tWAQzr The Media Insights & Engagement Conference is the industry’s must attend event for next generation research & engagement strategies helping you overcome…
  • Global shopping stats: Trends in Germany, Italy, Spain & More

    admin
    16 Sep 2014 | 12:53 am
    PeopleShop is a 2013 Leo Burnett Group study that illuminates how people shop differently around the world. This global research study explores the attitudes, behaviors and habits of more than 13,500 shoppers in seven different North American and European market segments including Canada, France, Germany, Italy, Spain, the United States and U.S. Hispanics.  PeopleShop from Leo Burnett Related articles Connecting in China Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 Online shoppers don’t like registering or signing up first – PayPal survey…
 
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
  • Online Hotel Marketing: Partner with Internet Moguls

    Internet Moguls
    25 Jun 2013 | 5:26 am
    Are you in the hospitality industry and are looking for a way to market your property online? Then keep your fears aside and don’t get intimidated by the online hotel marketing processes as we, Internet Moguls provide and better still arm you with fresh ideas and well-structured and carefully planned strategies. Hotel Marketing SolutionsWhether you are the owner of a small budget hotel or are part of an international hospitality group, our services include all the aspects of the digital space such as Web Design & Development, Mobile Websites, Search Engine Optimization, Online…
  • Hotel Marketing: Delivering Optimized Result

    Internet Moguls
    10 Jun 2013 | 12:15 am
    With an immense boost in tourism worldwide, tour operator and hotel partners have become interested in maintaining strong links with tourist boards, conference organizers, airlines and ancillary service providers. The growing competitive industry drives the need of an effective hotel marketing strategy to generate guest bookings. Online marketing strategy includes an attractive website to promote hotel and its services. It is important that the marketing strategy gives right exposure at the right time to the visitor. The marketing opportunities are coupled with latest industry intelligence…
  • Hotel SEO for Search Engine Performance and Revenue Growth

    Internet Moguls
    5 May 2013 | 10:31 pm
    Internet Moguls is among the best online optimization service provider with a proven track record. The clients are provided with tools to research their current ranking for their website placement as well as keyword indexing. This allows view the website on the first pages of search engines like Google, Bing and Yahoo. The increasing number of searches for hotels online has made hotel SEO an essential marketing technique. A good hotel strategy is what one looks for due to the growing number of online hotel bookings. Though price, navigation and functionality are some of the factors that…
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    DMR - Digital Marketing Ramblings

  • How To: Explain the Major Social Networks Using Coffee (Infographic)

    Craig Smith
    29 Sep 2014 | 3:57 am
    Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get all the tip and tricks you'll need to turn…
  • 3 Questions to Ask Before Buying a Smartphone

    Rob Sutter
    29 Sep 2014 | 3:56 am
    You may be in the market to purchase a new smartphone. Whether it's the idea of being up-to-date or the concept of running apps more effectively, you'd like a new device to call your own. Before you put forth this investment, though, here are a few questions to ask. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to Generating Leads on LinkedIn to get…
  • Which Industries See the Most Facebook Post Engagement?

    Craig Smith
    23 Sep 2014 | 3:45 pm
    Facebook page management has always been a moving target for marketers. What works to spark engagement one day may be completely ineffective the next and the tools and functionality available to page owners changes literally overnight. Of course, a smart Facebook advertising campaign is the one constant in staying in news feeds and generating post engagement over the years, but even Facebook's ad offerings change frequently. So which industries have this Facebook post engagement thing mastered? As part of the promotional campaign for their latest Social Engagement Benchmark Report,…
  • How Do Teens Use Social Media? (Infographic)

    Craig Smith
    23 Sep 2014 | 3:50 am
    Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you've mastered the preferences and tastes of a certain demographic, their interests shift and you have to start over. This interest cycle has accelerated significantly with the evolution of digital. Now, what a certain segment of the population prefers for communication channels or even devices changes constantly as technology progresses. Need proof? Just look at the average age of an active Facebook user over the past 10 years to see a pretty…
  • Surefire Ways to Boost your Online Brand Reputation

    Lozatech
    23 Sep 2014 | 3:43 am
    Nowadays, people go to the internet and online shops to post their items and look for buyers or look for sellers for particular items. Internet has indeed marked a big contribution in our lives especially when it comes to online shopping. It makes our life easier, more convenient and hustle free. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to…
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    Blog - Digital Jungle

  • A Birthday Gift From CloudFlare

    29 Sep 2014 | 2:48 am
    Happy 4th Birthday CloudFlare Happy birthday CloudFlare! On September 27th CloudFare turned 4 and they have decided to mark the occasion for their team and customers. This is not the first time CloudFlare have done something special to mark their…
  • How to Recover From the Panda 4.1 Update

    29 Sep 2014 | 2:41 am
    Panda 4.1 what does it do? Google have announced that the latest Panda update, which has already been launched, is a filter dedicated to penalizing poor content and prevent it from ranking well. The logic behind this latest update is…
  • The Older Social Media User

    29 Sep 2014 | 2:13 am
    Social Media Population of China With an approximate population of roughly 597 million active users, Chinese social media is obviously a dominant online force. When it comes to age, 51% of social media users are over the age of 31.…
  • The Popularity of Australian Wine in Mainland China

    29 Sep 2014 | 1:46 am
    The Chinese Market for Wines & How to market it to China The ten years of uninterrupted growth of 25% per year in the consumption of wine came to an abrupt end in 2013. This was caused by the Austerity…
  • Why Do Chinese Students Study In American Universities

    29 Sep 2014 | 1:38 am
    Why Do Chinese choose to study in America? 25% of all international students studying in America are Chinese. This figure demonstrates the popularity of attending foreign universities with Chinese people.  But what attracts Chinese students to the United States and,…
 
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    New Media and Marketing

  • The irrational consumer

    richmeyer
    25 Sep 2014 | 5:13 am
    Why do marketers continue to try and talk to consumers like they are rational people?  That’s a question that we need to think about as consumers take out their anger on some brands while other brands, who screw up, are given a pass. This week, Apple sold over 10 million iPhones, but consumers who purchased the new iPhones are dealing with a lot of problems with buggy software to smartphones that bend.  In addition, Apple released an update yesterday for their iOS 8 only to pull it a couple of hours later, after users reported they weren’t able to make calls after installing…
  • Millennial Moms Matter

    richmeyer
    23 Sep 2014 | 4:54 am
    Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms.             The post Millennial Moms Matter appeared first on New Media and Marketing.
  • Marketing will always be marketing

    richmeyer
    16 Sep 2014 | 6:16 am
    If you read enough content on the web you’re likely to believe that marketing has changed a lot and for some products that may be true but for a lot of others it’s still inform and convert. If I see a new flavor of ice cream that I want I’m not going to go online to “research” the product; just make sure it’s in my market when I go shopping and remind me via great placement and POP displays.  However, if I’me interested in a new computer or car I’m going to do a lot of research online to see what others have to say before I consider your…
  • Social media still difficult for marketers to quantify ROI

    richmeyer
    10 Sep 2014 | 5:12 am
    Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.   Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their…
  • The digital divide in the marketing department

    richmeyer
    8 Sep 2014 | 12:25 am
    It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not executing in real-time. It appears that this digital divide is due, in large part, to two key challenges observed in this research, namely:  Overwhelming Complexity and Lack of Unified Measurement. • Overwhelming Complexity: The digital divide results from the overwhelming complexity experienced by all groups — the currently fragmented digital marketing landscape adds undue complexity and…
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    Tom Lindstrom Marketing Insights

  • Benefits of quality Website design Edmonton

    blulion786
    4 Sep 2014 | 2:16 pm
    Most of us recognize that quality website design is an extremely valuable investment for any business, but not many really appreciate the true benefits of engaging a professional Website design...
  • Why Do You Need an Edmonton SEO Campaign?

    blulion786
    4 Sep 2014 | 2:07 pm
    Search Engine Optimization is a whole set of strategies or processes which gives a boost to the chances of your website being discovered by the search engines and thereby getting you more better and...
  • Links for 2010-09-16 [Digg]

    17 Sep 2010 | 12:00 am
    How To Sell eBooks Online Fast You can sell ebooks online fast if you know a few simple tips and tricks.First of all, if you are looking to sell ebooks online fast you need to have an ebook that people are actually willing to buy, something that gives a solution to their problem.
  • Links for 2010-08-02 [Digg]

    3 Aug 2010 | 12:00 am
    Top 7 Successful Marketing Tips For A Brand New Blog Successful marketing tips are things you need to do in order to get your own blog of the ground and after that marketing it on the Internet to get traffic to it and eventually earning an income from it.There are many different ways you can go about this, here is how I do it. (I probably forget about...
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    RELATIVITY

  • Top 5 Indicators my company needs public relations?

    bakercreative
    17 Sep 2014 | 6:50 pm
    Public relations can be an invaluable tool to amp up your word of mouth. It can range from educate your … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to get fast relief when working is a “pain in the neck”

    bakercreative
    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What do PR professionals do anyway?

    bakercreative
    10 Sep 2014 | 4:18 pm
    Many think public relations has become “a spin doctor” in may folks minds. PR professionals don’t write ads, write stories … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to destress in today’s fast paced world

    bakercreative
    3 Sep 2014 | 4:06 pm
    We can relate to running from one commitment to another all day long. This is having you feel on empty … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Tips to destress in today’s fast paced world

    bakercreative
    3 Sep 2014 | 4:06 pm
    We can relate to running from one commitment to another all day long. This is having you feel on empty … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Mark Di Somma: The Upheavals Blog

  • Unlock a competitive brand story

    markdisomma
    23 Sep 2014 | 4:26 am
    By Mark Di Somma Everyone has a story now. Or at least most brands claim to have one. But having a story in many ways is like having a product. Really it means nothing if it is not competitive as a narrative and personally relevant to each recipient. So your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. That’s why you can’t set and forget a story. Anymore than you can set and forget your business strategy. As…
  • The real secret to B2B pitching: being connective

    markdisomma
    17 Sep 2014 | 2:04 pm
    By Mark Di Somma It’s easy to look at your pitch and to be pleased with your work; to feel that it has captured you perfectly and expressed what you are about and what you have to offer. It’s also irrelevant. Because, to be blunt, no-one’s as interested in your pitch as you are. They’re really only interested in themselves and what you can do for them. They probably hear similar claims and ideas everywhere they turn. As marketers it’s hard to resist the call to say your piece, to state your case. Until you realise that your piece and your case are exactly that – yours. Simple…
  • From CMO to CEO: the next era of brand leadership?

    Mark Di Somma
    14 Sep 2014 | 2:18 pm
    By Mark Di Somma, Brad VanAuken and Derrick Daye Chief Marketing Officers (CMOs) haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years. Now it’s close to double that. The reasons why things got so bad, according to Trout, could be attributed to both internal and external forces. Internally, politics and competing functions combined to make it tough to get and keep the resources that CMOs needed to do an effective job. Externally, prima donna agencies with a hotline to the CEO also caused problems. Not helped, he…
  • Brand campaign lessons from the Ice Bucket Challenge

    markdisomma
    10 Sep 2014 | 9:04 pm
    By Mark Di Somma The “Ice Bucket Challenge”, the viral awareness campaign to raise money for ALS, has swept the world in the past month or so, raising over $100 million for a cause that was previously under-profiled, and flooding social media, so to speak, with videos of people from all walks of life pouring ice-cold water over themselves. More than 3 million people have taken part in the Challenge to date and the amount raised is more than 35 times what the ALS Association raised during the same time period last year. In any sector that’s an extraordinary feat. So why has this campaign…
  • Measuring purpose. The next key business imperative

    Mark Di Somma
    8 Sep 2014 | 1:55 pm
    By Mark Di Somma and Hilton Barbour In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has two facets: functional (where it describes what the company must get done); and intentional (where it articulates what the company would like to see change in the wider world.) In this article, we look at how purpose and its impacts might be quantified and the benefits that a measurement system might bring. We’re a species of builders. Building has ensured our survival since the beginning of time. And whether you’re building a home…
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    Sales Prospecting Perspectives

  • 5 Tips for Inside Sales Reps When on the Phone with New Prospects

    Megan Toohey
    29 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz, Business Development Representative at AG Salesworks.  In B2B inside sales, you will often have to call lists, both warm and cold. When cold calling - which actually isn't that different than warm calling with the right preparation - it's important to make a strong first impression on new prospects. They've never heard of you before. They may have never even heard of your company before. Instead of coming off as a lazy sales rep interrupting their day's work, try out these cold calling tips to help…
  • How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

    Megan Toohey
    24 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon, President of TeleSmart. Millennials are currently flooding inside sales organizations, and their numbers aren’t going to be reduced. They come in a broad range of work personality-types: some are uber-professional superstars with high leadership potential, while others treat the office like a dorm, walk around with their wrecking balls, and have extremely short attention spans. The challenge of ramping them up and transferring knowledge is big. Since many millennials don’t want anyone…
  • 3 Tips For Junior Inside Sales Reps To Command Sales Calls

    Craig Ferrara
    23 Sep 2014 | 6:31 am
    I think it’s safe to say that nearly everyone in the sales game had humble beginnings. Some of you may have had the fake bravado on the outside when you started, but on the inside, like me, you were probably scared out of your mind.  I’ve found that many sales reps I’ve trained over the years experience call reluctance. They are hesitant to pick up the phone because, despite hours of sales training, they never feel fully prepared.  We can put all the prep work in that we deem necessary, but from what I’ve seen, there is no better way to really learn something than…
  • 4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall

    Laney Dowling
    22 Sep 2014 | 6:30 am
    I just wrapped up my first fall Sunday Funday. We watched the Pats, had some friends over, cooked some fall-inspired food, and may have had one or two pumpkin beers. This is my absolute favorite time of year. It's a fresh new start as we close out the summer and get ready to start the last quarter of the year. An influx of new customers goes hand in hand with that, and it’s always exciting to kick off new client engagements. As we launched one program in particular last week, my client asked my all-time favorite question: "What makes for the best programs when it comes to inside sales…
  • 8 Opportunities for Quality Conversations in Inside Sales

    Megan Toohey
    19 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers, Business Development Representative at AG Salesworks. As a business development representative, it is important to make every contact attempt count in order to provide your client with the best information possible. Inside sales reps have the same imperative: maximize time by qualifying prospects creatively. That being said, it’s crucial to be prepared when communicating with anyone in your quest for information. No matter who you get live on the phone, chances are they can provide you with some…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • If You Only Do One Thing – Part 10

    Zach Heller
    29 Sep 2014 | 6:45 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Free Shipping.Today’s Thing = Hire the Right PersonWhen all else fails and you don’t want to have to worry about marketing anymore, the best thing that you can do is hire the right person…
  • “I” of the Consumer Week in Review

    Zach Heller
    27 Sep 2014 | 7:40 am
    Why don’t you do paid search marketing? Why aren’t you on Facebook? Why don’t you do any telemarketing? These are the kinds of questions people will ask you when discussing your marketing plan. These and many others of a similar nature. They’re asking because they likely have found success with these things in the past. It’s your job to research and test different marketing tactics and vehicles so you can answer these questions when they get posed. Anything is better than, I don’t know or I never thought about that before.Here is a recap of our posts from the last week:If You Only…
  • 3 Inbound Sales Techniques

    Zach Heller
    25 Sep 2014 | 10:48 am
    Yesterday’s post was all about how to drive inbound sales calls. But that’s only the first part of the equation. Once they call you, you have to be able to convert them into paying customers.Here are three tips to getting the sale:1.       The Solution to Your Problem – In talking to customers, you will invariably hear a number of different questions, concerns, and reasons not to purchase. A good sales techniques is to be prepared to respond to each of these before the customer ever brings them up. Good scripts are filled with answers to common questions,…
  • Advertising to Drive Inbound Calls

    Zach Heller
    24 Sep 2014 | 8:00 am
    In digital age we live in today, many marketers make the mistake of thinking that all consumers want is a website with an ecommerce experience that they can use to purchase whatever they need. And so they spend all of their time and energy creating a state of the art online shopping experience. They measure things like conversion rate, traffic, and abandonment. And they spend money on bringing more traffic into the process.What’s missing?The personal touch is missing. People don’t buy things from brands or websites, they buy things from people. And most companies could benefit from live…
  • If You Only Do One Thing – Part 9

    Zach Heller
    22 Sep 2014 | 5:55 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Promote Special Offers.Today’s Thing = Free ShippingFree shipping sounds so simple, doesn’t it? And it is. If your company sells physical products, you should offer free shipping.Why?
 
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    The Bullet | Branding Blog

  • Extra! Extra! Read, Touch, Hear, Smell and Taste All About it!

    Peter Gan
    24 Sep 2014 | 6:45 am
    Hand it to a brand of coffee to surge life back into what was once thought of a dead medium. Part brand symbiosis, part explosive market penetration, Wonda Coffee teamed up with the News Straits Time to give us a reminder of why we’re in the creative business. In an already coffee-saturated culture filled with smart phone addicts, secret cafes, overused QR codes, hashtags and Instagram, it was easy for Asahi’s ready-canned-coffee to ride that wave and hit the market like a synth player for an underground indie band would hit the stage. But instead, they brought a unique experience through…
  • A Day Dedicated To Malaysia

    Peter Gan
    17 Sep 2014 | 6:18 am
    As the Jalur Gemilang was hoisted on September 16th to celebrate Malaysia Day, we are reminded of the colourful diversity inherent in our young nation. All walks of life gathered in solidarity on that special day to acknowledge the greatness of our union, stretching from the west coast of peninsular Malaysia all the way to the capes of Sabah. Today, we are witnessing the coming together of a collective consciousness that pride ourselves in the multi-ethnic, multi-religious nature of our country. From corporate giants to grassroots movements, all are on the same page in regard to where we…
  • The World’s True Local Brand

    Peter Gan
    10 Sep 2014 | 8:18 am
    You’re familiar with this brand since a child because your parents introduced them to you on the first day of school. You’ve worn them throughout your entire primary education years, be it black or white, laced or without. Like it or not, you have a relationship with this brand. Because of that, it was your number one choice when it’s time for you to make the choice for your children’s first pair of school shoes. That’s right, we’re talking about Bata. Believe it or not, Bata Shoes did not originate from Malaysia; the now multinational shoe brand was founded by Tomáš Baťa and…
  • 4 Things Your Brand Can Learn From Tinder

    Peter Gan
    3 Sep 2014 | 6:30 am
    Our present lives at the moment have become so streamlined, it’s borderline ridiculous on how efficiently we live. From food delivery to our doorsteps, Amazon drone dispatch to our love lives; we have systematically overcome downtime and flung ourselves straight into the future. In regards to app-based love, nothing displays speed and proficiency like Tinder does. If you are unfamiliar with Tinder, it’s a dating application that uses your smartphones GPS coordinates to find other keen Tinder singles in a 150km radius. Unlike its OkCupid and Match.com counterparts, Tinder doesn’t use…
  • Keluarga Malaysia

    Peter Gan
    27 Aug 2014 | 6:35 am
    It was 57 years ago that the resounding words of ‘Merdeka’ first echoed through the halls of Stadium Merdeka and the hearts of our people. As the day that marks our country as an independent, sovereign nation, it is no surprise that the buzz on ground is the liveliest this time of year. The advertising industry is also abuzz with excitement and patriotism as we await the plethora of Merdeka themed ads that will never fail to jerk a tear or two during this season. And boy have they not disappointed. The advertising industry is a competitive one – it is a literal battle of the wits to…
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    Create + Design + Market

  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, "affordable web design". Most likely because of 2 factors: that is legitimate phrase a person seeking the service of web design might enter, and there's a large amount of individuals and companies who offer web design who believe that "affordable" is what will pull in the most potential clients. But what's really considered affordable web design?
  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).
  • You Get What You Pay For

    Sherry Holub
    21 Jun 2014 | 8:22 pm
    "And that's the last time that I use someone "cheaper" to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned". I received that quote from a client who needed a contact form on her site fixed. After paying "someone cheap", the form didn't function right. As it turned out, it took me about 30 minutes to trouble shoot and fix the errors. Needless to say, the client was happy, and the lesson was learned that tying to find a cheap solution isn't always the best.
  • The high cost of “free” when it comes to web design.

    Sherry Holub
    19 Apr 2014 | 11:18 pm
    Having actually lived through the first wave of "free" websites (think Geocities, etc.) I figured another wave would come around. It's not like all these types of services ever fully went away, it's just that a new surge in popularity is happening. I've even seen tv commercials for 2 or 3 different services now.
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    The Ad Contrarian

  • 5 Good Reasons To Ignore Millennials

    29 Sep 2014 | 12:01 am
    I love millennials. My daughter is one. She and her friends are terrific, thoughtful people. But I hate that the marketing industry has turned them into the cause célebre of marketing cement-headedness. I am sick to death of hearing and reading marketing nitwits gushing about millennials. Our industry is always on the lookout for some new jargonista bullshit we can invoke at the drop of a
  • Bulletin: Agency People Are Unhappy.

    25 Sep 2014 | 12:01 am
    Last week Digiday ran a piece called "Why Agency People Are Unhappy." Before we discuss how they got it all wrong, let's get a little perspective. Unhappy agency people are nothing new. Agency people are whiners, always have been and always will be. Many are lovable whiners, but whiners nonetheless. Half of the whining is legitimate -- many jobs in advertising suck. Half of it is just the
  • Why I Hate Content

    22 Sep 2014 | 12:01 am
    In the material world there is no single word that encompasses both art and a beer spill. There is no word that creates a unity between a Rodin sculpture and a photo of a foot. There is no term that forges an equivalency between a Gershwin melody and a bloody handkerchief. In the online world there is such a word. It is content. Content is anything you can upload to the web. In other words,
  • I Can Dream, Can't I?

    17 Sep 2014 | 12:01 am
    Last week I had the pleasure of delivering the keynote address at the radio industry's annual Radio Show in Indianapolis, sponsored by the Radio Advertising Bureau and the National Association of Broadcasters (you can watch my talk here.) This was a pretty big deal for me. Other speakers including Alan Mulally, former ceo of Ford and Boeing, Dan Harris of ABC News, and Governor Mike Pence of
  • You Can't Be Everyone's Girlfriend

    15 Sep 2014 | 12:01 am
    A friend of mine, Peter Levitan, has just published a new book for agencies about pitching new business. The book is called The Levitan Pitch: Buy This Book. Win More Pitches. Peter asked for my point-of-view on pitching new business, and it is included in his book under the heading (as you might expect) The Contrarian View. Here it is: 1. You can’t be everyone’s girlfriend Do not pitch every
 
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    brandignity.com

  • Old vs. New SEO – What Does it Look Like? [infographic]

    admin
    26 Sep 2014 | 6:55 am
    Let’s face it, old SEO is not the same as new SEO. The sooner you understand that the sooner you will see results from your efforts. Below is a great infographic from our friends at Positionly. It goes through the details of what used to be cool in SEO compared to what is accepted now with search engine optimization. Image Credit: Positionly
  • Market Research is a Vital Tool in Helping Brands Invest Wisely in Loyalty Marketing

    admin
    24 Sep 2014 | 7:04 am
    The practice of customer loyalty marketing has become commonplace for many brands. However, by not pushing boundaries it is true to say that apathy can develop among people who feel increasingly less loyal to favored brands. As competition becomes ever more fierce in the battle to win over these customers, it can send them fleeing for cover from the deluge of loyalty tactics. To overcome this, brands have to think smart and focus more on delivering the customer touch points that matter most to their target group, something which first has to be identified. Why does market research work?
  • Questions You Should Answer Before Launching an App

    admin
    23 Sep 2014 | 6:43 am
    If you agree to this study being posted on Read Write, the App market will be $25 billion by 2015 and as I see it, many entrepreneurs are already coming up with more and more creative apps under different niches. However, I believe there is a lot of potential that still needs to be tapped. The only problem that I see at the moment with the people is the lack of proper planning and management of how to continue it in the longer run. According to my observation, many great ideas fail to perform in the market only because they were not released at a proper time or they had forgotten to consider…
  • Social Media Marketing Off Our Selfish Behaviors

    admin
    22 Sep 2014 | 9:04 am
    When it comes to building your business, social media marketing is crucial. It may not be the powerhouse in conversion rates, but it’s a true powerhouse in branding a business. Nothing helps a company brand like a great viral media campaign, and your content can’t go viral without your customer’s participation. Fortunately, it’s possible to build your brand’s message in such a way that visitors will want to share it, and part of the key to unlocking this opportunity is understanding why people act the way they do on social media. Simply stated, people love to talk…
  • S.E.M: Supremely Effective Management Tips

    admin
    19 Sep 2014 | 7:23 am
    We all know that social media and SEO are essential for every business. Whether you’re a Fortune 500 company or a mom and pop store, there’s something to be gained for either of these marketing scenarios. When implementing these strategies however, it’s easy to lose consistency and cohesion in you marketing efforts, particularly when they are overseen by multiple managers or account representatives. The best messages are those that accurately and effectively communicate value to a customer that in turn cultivates a profitable business relationship. The Problem Those messages are churned…
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    Your Logo Here

  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
  • The Best Giveaways for Tailgating!

    Brendan Carr
    2 Sep 2014 | 4:43 am
    Can you feel the crisp air that’s heading our way? It’s the harbinger of all the fun things to do this fall. Parents can once again relax now that school is back in session. Halloween and Thanksgiving give us opportunities to have some fun with our family...(read more)
  • Trending Promotional Products Can Bring You More Business

    Brendan Carr
    15 Aug 2014 | 5:38 am
    If using promotional products to increase brand visibility and build a loyal following are your primary goals, then you need to rely on trending giveaways. Whether you’re promoting a business, product, service or cause, the reliance on current giveaways...(read more)
  • Celebrate School Spirit with Popular Promotions!

    Brendan Carr
    1 Aug 2014 | 4:50 am
    We’ve hit the point of the summer that many students dread – the appearance of “Back to School” promotions, sales, ads and events. Even though their summer vacations and breaks have only been in full swing for a few weeks, it’s time to start thinking...(read more)
  • Promote Safety This Summer!

    Brendan Carr
    14 Jul 2014 | 5:29 am
    Summertime is here in its entire sweltering splendor! The beaches, backyards, community pools, state parks, ballparks, amusement parks, and campgrounds are bound to be filled with happy vacationers and day trippers. But all of that outdoor summer fun...(read more)
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    Only Dead Fish

  • Working at Dropbox

    Neil Perkin
    29 Sep 2014 | 5:09 am
    This morning's Fraggl email had a link to this video from Dropbox describing what it's like to work there. I talk a fair bit about 'digitally-native' culture in organisations and this is a lovely way of expressing it.
  • This Week's Favourite Fraggl Links

    Neil Perkin
    28 Sep 2014 | 6:35 am
    Here's my favourite links, curated by Fraggl: An excellent community development playbook developed by Meg Pickard (ex-The Guardian and GDS) Focus groups are worthless. Much as I've said before now. A well observed Kirsten Dunst short film on awkward selfie culture Some great Apple Watch thinking here from technology analyst Ben Thomson "A lot of the most interesting people in the industry are leaving the traditional walls of the industry, yet they’re exactly the people that the industry needs". Great thoughts from Heidi Hackemer on setting up her own business And of-course you…
  • Never Outsource The Future

    Neil Perkin
    26 Sep 2014 | 5:10 am
    When I did the research for the work behind what became the Econsultancy Best Practice Guide to Insourcing and Outsourcing it became clear pretty quickly that the dynamic of what companies choose to do in-house and what they outsourced to third parties is a continually shifting one. There were disciplines that were increasingly being migrated towards being tasked out to third party agencies and suppliers, and there were others that were being brought in-house. The benefit of the former being improved specialist expertise, flexibility and/or scalability, and perhaps better cost efficiences.
  • Buzzfeed and the Full Stack Startup

    Neil Perkin
    24 Sep 2014 | 8:15 am
    In the latest a16z podcast Chris Dixon (who now sits on the board of BuzzFeed following Andreessen Horowitz’s recent $50m investment) interviews Buzzfeed's founder, Jonah Peretti. One of the things that interests me most about Buzzfeed is that (in common with a new breed of media upstarts including Quartz, Circa, Medium, Vice) they are building a media company from scratch and so don't view what they do through the lens of a legacy business. There's some good nuggets in the interview, including how Buzzfeed approach the distribution of content ('social networks are the new cable…
  • Email Transparency

    Neil Perkin
    23 Sep 2014 | 5:24 am
    We all know how much of a challenge the ceaseless tide and pressure of email can be. A recent McKinsey Global Institute paper found that Email consumes an average of 13 hours, or 28% of the average working week. Quartz calculated that this meant on average that “the time spent on reading and answering email costs a company $20,990 per worker per year.”  An unpublished Harvard Business School survey found that managers and workers across the US, Europe and Asia reported that they were either working or monitoring work while being accessible for between 80-90 hours a week. Whilst…
 
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    Johnson Direct » Blog

  • Do White Papers Still Matter?

    Johnson Direct
    25 Sep 2014 | 12:17 pm
    Content Marketing Institute recently published a great article about the value of white papers as a critical component of a content marketing program. We couldn’t agree more. Here’s why… Why White Papers Still Matter: Their Role in Effective Content Marketing is a good read – it’s got a lot of great information about why white papers are a great content marketing tactic. One take-away is this: The point of view you isolate for the pillar, or central idea of your white paper will differentiate your company in the eyes of your readers. Your readers must see value…
  • Welcome Emails Work – Period

    Erik Rahm
    17 Sep 2014 | 9:01 am
    You’re missing a HUMONGOUS opportunity to build confidence and foster camaraderie among your customers if you’re not sending them a welcome email. Welcome emails generate some of the highest open and clickthrough rates than any other non-transactional e-messages. Here’s the “why” and “how” that just may help you open your arms to a new, fresh Welcome Email program that boosts results and customer loyalty. There are more than a dozen instances when a B2B or B2C welcome email is more than appropriate, including: New member New enrollment Joins club or program…
  • Think. Feel. Do – Understanding the New Basics of Marketing

    Ana Devcic
    5 Sep 2014 | 4:11 pm
    Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game.  Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are…
  • Step Back and Look Around

    Nicholas Mork
    22 Aug 2014 | 4:31 am
    People always ask me: “what made you become a designer, Nick?” I have always been a designer, a creative person. But it was Carter Romo, a very good friend of mine from college and also a designer in Minneapolis, who introduced me to this road that I am on and have been on for over 14 years. Working on a report for a psychology class in college, Carter noticed that my thought process and work was very visual. He suggested I should check out the design school at our university. That next day, after he walked me through the design courses, I immediately changed the focus and…
  • JD Expands Account Service Team

    Lisa Robbins
    8 Aug 2014 | 7:05 am
    Johnson Direct (