• Most Topular Stories

  • 29 Ways to Stay Creative

    Conversation Agent - Valeria Maltoni
    Valeria Maltoni
    29 Jul 2014 | 6:52 pm
    29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. Stay curious. Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • 9 Keys To Brand Publishing Success

    B2B Marketing Insider
    Michael Brenner
    28 Jul 2014 | 5:30 am
    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. “The…
  • 5 Tips to Make Your Brand Pop

    Anna Guerrero
    31 Jul 2014 | 5:00 am
    No matter how great your product or service is, if no one knows about it they won’t be able to use or buy it. Seth Godin wrote about the difficulty of brand competition in his book Purple Cow: Transform Your Business By Being Remarkable, declaring the death of mediocre brands and the rise of amazing ones. Being bold and adventurous will set you brand apart from your competitors. These are our top five tips to make your brand pop: 1Build social media campaigns around new features and products Benjamin Franklin wrote about the value of engaging content: “Either write something worth reading…
  • Follow Professional Blogs on Linkedin

    Marketing Director Blog
    Brent Pohlman
    29 Jul 2014 | 6:36 am
    Over the past few weeks, I have found some of the best blog writers on Linkedin. Yes, since Linkedin opened up its blog writing to professionals back in May, I now start my day reading some really great information. It’s been refreshing to read stories written from people’s experiences. People are writing from the heart and sharing their current experiences on various topics.  I have built up my follower list daily, because I want to stay connected to some of these writers and follow them more. Linkedin is bringing back professional blogging in a big way and people are getting…
  • Dear Google+ … You Could Be Better

    Marketing Apocalypse
    16 Jul 2013 | 9:12 am
    Dear Google, I’ve been spending the majority of my waking hours embedded in social media for the better part of the last decade. I have a deep admiration for your company and most of the things you do. I’m writing you today to address a few concerns I have surrounding Google+. May I first start by saying that you have built an incredible social network. It offers all of the features users could ask for and also offers a beautiful interface and smooth user experience. The most recent changes have really helped it move up the highly competitive social network ladder. I love the…
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  • 5 Tips to Make Your Brand Pop

    Anna Guerrero
    31 Jul 2014 | 5:00 am
    No matter how great your product or service is, if no one knows about it they won’t be able to use or buy it. Seth Godin wrote about the difficulty of brand competition in his book Purple Cow: Transform Your Business By Being Remarkable, declaring the death of mediocre brands and the rise of amazing ones. Being bold and adventurous will set you brand apart from your competitors. These are our top five tips to make your brand pop: 1Build social media campaigns around new features and products Benjamin Franklin wrote about the value of engaging content: “Either write something worth reading…
  • An Easy Guide to Creating a Presentation in Canva

    Peg Fitzpatrick
    29 Jul 2014 | 5:00 am
    Creating a presentation is a key element for many positions these days whether you’re an executive, speaker, or working in a professional setting. Getting your message across in a concise and visually appealing manner is challenge for many people but it doesn’t need to be. We’ve put together the ultimate guide to creating a presentation in Canva to help you feel confident and make the best impression while communicating successfully. 1 Be consistent Let your audience take in a presentation that’s easy on the eyes and flows from slide to slide. Jarring the presentation…
  • Introducing the Canva Button: Let Your Users Design

    Melanie Perkins
    21 Jul 2014 | 10:59 am
    Every site that allows users to upload content, whether it’s a Web app, e-commerce provider or ad network, wants their users to have beautiful graphics. However until now, it’s almost impossible to create something that looks good without knowing how to use professional design tools. Instead of just offering an ‘Upload’ button and expecting users to figure out the rest, the Canva Button enables a website’s users to easily create graphics without leaving their page. We want this to be accessible to everyone so the Button is free and can be implemented with just a few lines of code.
  • How to Make the Most of your Visual Assets

    Melissa Meggison
    18 Jul 2014 | 12:25 pm
    With the growing popularity of sites like Pinterest, Tumblr and Instagram it’s become pretty obvious – we’re living in a visual age. The beauty of living in a visual age is that every company has visual assets at its disposal. Whether those assets include a beautiful collection of product images, or if the assets don’t go too far beyond a logo file, there’s still plenty that can be done to make the most out of what you’ve got. 1 Optimize for the platform Not all social networks are created equally, which is why it’s so important to optimize your images for each site. And,…
  • Five Tips for Bigger, Better Brainstorming

    Helen Scheuerer
    18 Jul 2014 | 7:10 am
    In today’s fast-paced world of entrepreneurs and tech-savvy marketers, we’re constantly on the lookout for new ways to reinvent ourselves and our brands. Whether you’re after concepts for new content, marketing strategies or a plan for a new small business, brainstorming is a great way to take your ideas and creativity to the next level. Effective brainstorming can increase your business’ productivity, give you a competitive edge, enhance teamwork and ultimately, improve and expand your business as a whole. But running a successful brainstorming session isn’t…
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  • The 3 Types of Buyers, and How to Optimize for Each One

    Jeremy Smith
    30 Jul 2014 | 5:00 am
    [Guest post by Jeremy Smith.] I absolutely love buyer psychology and neuroeconomics. Want to know why? ● Because it’s like a secret weapon that produces torrents of conversions (and money). ● Because it’s the only real way to understand why and how buyers make purchases. ● Because it’s the proven route to successful marketing. ● [...]
  • Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks

    Roger Dooley
    25 Jul 2014 | 6:43 am
    Here’s what we discovered this week, with my own new content below: This may not be the most important new study, but it’s certainly one of the stranger ones. Research by professors at the University of California – Riverside found that Wide-faced men negotiate nearly $2,200 larger signing bonus. I suppose plastic surgery would be [...]
  • A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

    Roger Dooley
    22 Jul 2014 | 6:08 am
    Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!
  • Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

    Roger Dooley
    18 Jul 2014 | 7:15 am
    We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]
  • A Totally Bizarre Way to To Get More Phone Leads

    Roger Dooley
    16 Jul 2014 | 4:14 am
    My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]
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    Influential Marketing

  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • 7 Reasons GE Is The Most Strategic Brand In Social Media

    17 Jul 2014 | 7:59 am
    Marketers love to celebrate forgettable things. Every week I read magazines covering the most popular marketing campaigns of the moment. Reading about creative campaigns is fun. Yet it is easy to underappreciate the brands who take a long term view. The brands that choose to skip the quest for momentary results can be forgotten in our excitement to talk about brands taking advantage of opportune moments like Oreo’s at the Super Bowl or viral videos of people undressing each other like the sexy promo for Showtime’s Masters of Sex show. Among the under appreciated, there is one brand that…
  • Tuesday Talks: My Biggest Failure As An Entrepreneur | A Marketing Keynote Presentation

    15 Jul 2014 | 6:42 am
    Some great ideas don’t work because of bad strategy.  Others fail because of bad timing. And some fail because of both. This talk is about an idea like that. In the second installment of my Tuesday Talks, I wanted to share a story from a presentation from about a year ago that I delivered at a Tech Cocktail event around the time of launching Likeonomics.  The talk ranged on a bunch of topics – one of the rare chances when I’m asked to just get on a stage and talk without preparation. The story featured in this talk is about my first and biggest failure as an entrepreneur…
  • Tuesday Talks: Why Faceless Organizations Never Win | A Marketing Keynote Presentation

    8 Jul 2014 | 8:43 am
    I don’t mind being recorded. Unlike other speakers who deliver the same canned talk over 70 times a year, I speak at half as many events annually.  While doing an average of 3 events a month might still seem like a lot … it is fairly selective compared to many other speakers. Yet despite limiting my talks and speaking at mostly private closed events, I have amassed a fairly large collection of videos from all of this speaking that I have rarely had a good way to share publicly.  Until now. Starting today – and every Tuesday afterwards, I plan to share a new video curated…
  • The Underappreciated Brilliance Of The Helpful Honda Campaign

    7 Jul 2014 | 10:19 am
    In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers generally rate car dealers among the least trustworthy people in business, Honda and their agency at the time had an idea to change that perception.  The “Helpful Honda Dealers” concept was to prove Honda Dealers were helpful by sending them out into the community in light blue polo shirts to do everything from washing customer’s cars to paying for parking all day in Old Town Pasadena while covering meters with blue…
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    Marketing Apocalypse

  • The Beginner’s Guide To Web Culture

    12 Jul 2014 | 11:07 am
    Why You Need To Understand Web Culture It’s obvious that people behave differently online than they do offline. There’s a million different reasons for why that is, but those reasons aren’t really going to help you improve your marketing, branding, or growth efforts. The only question you should be asking is, “How do I leverage web culture?”, because culture is a very powerful marketing tool and because we’re really just getting started with online marketing. As with any other tool you use, you need to understand it before you can really use it to…
  • Earning Brand Addicts: A Cautionary Guide

    28 Apr 2014 | 6:42 am
    A Warning For New Businesses Customer loyalty is one of the most sought after assets in business, and rightfully so. Repeat business is essential when it comes to growing your brand and expanding your offer. Successful businesses have learned over time that loyalty comes running a good business, but what happens when brands try to build loyalty before they really build a worthy business? Because everything in business moves quickly, we’re seeing this happen more and more. Startup companies are putting just as much thought into customer acquisition and retention as they are into their…
  • Update on The Book! Yes, It’s Happening

    8 Nov 2013 | 8:19 am
    This is for anyone who was wondering what happened here and if this book is still going to happen. Short Answer: YES! I’ve had several big life events that slowed things down on my end but we’ve been able to pick up the pace recently and now have almost 100% of the contributing chapters through editing. Once I have all that information in front of me I’ll be working with our lovely editor Jeremy to fill in all the gaps between what I have written, what I had mapped out and what we got back from everyone. We’re doing it this because I wanted to get the unfiltered…
  • Social Media Customer Service Done Right

    3 Aug 2013 | 9:48 am
    A few weeks back I had a bad experience with Free Conference Call’s ‘customer service’ team via Twitter. It wasn’t a huge deal, but it was enough to warrant this post. I don’t usually like to be a complainer, but if there’s a marketing lesson to be learned I’m not above it. More recently I had a really great experience, compliments of Warby Parker. Let’s start with this… I broke my glasses. They were functional enough to sit on my face for a while but I knew I was going to need a new pair. I saw some of the really cool Instagram videos…
  • Dear Google+ … You Could Be Better

    16 Jul 2013 | 9:12 am
    Dear Google, I’ve been spending the majority of my waking hours embedded in social media for the better part of the last decade. I have a deep admiration for your company and most of the things you do. I’m writing you today to address a few concerns I have surrounding Google+. May I first start by saying that you have built an incredible social network. It offers all of the features users could ask for and also offers a beautiful interface and smooth user experience. The most recent changes have really helped it move up the highly competitive social network ladder. I love the…
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  • Producing Mass Quantities of Content Might Be The New Normal

    Dan Goldgeier
    30 Jul 2014 | 9:39 pm
    I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. we might have to face the reality that most of us in marketing are playing small ball. That the majority of our work isn’t going to be seen, appreciated, or acted upon by even our client’s most loyal customers. We’re sending content and messages down increasingly narrow rabbit holes.
  • Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

    David Burn
    24 Jul 2014 | 9:15 am
    Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community Films’ director Matt Smukler, it is revealed that “clean clothes start with a clean machine,” made clean by Tide’s washing machine cleaner. It all makes a lot of sense. The post Today on TV: Tide Cleans Up America’s “Dirty…
  • Today on TV: Foreigner Gets Played By Hot Pockets

    David Burn
    23 Jul 2014 | 10:17 am
    Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. The post Today on TV: Foreigner Gets Played By Hot Pockets appeared first on AdPulp.
  • What You Can Bring To the Content Party: Digital Endurance

    David Burn
    22 Jul 2014 | 12:22 pm
    Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ without knowing it. We were getting great rates for advertising, having to do (relatively) little to get those ads and could keep our advertising and content wells completely separate. I must admit, AdPulp was in a better position six to eight years ago. We had…
  • Three Things That Make Apps More Marketable

    Shawn Hartley
    20 Jul 2014 | 6:43 am
    You have most likely heard the expression, “If you build it, they will come”. If you have ever developed an app hoping to make it rich on one of the popular app stores, you already know how untrue that expression really is. Most developers I know of are less interested in building apps than they are selling apps. Building apps is what you do when you are learning how to write code. Selling apps is what you do to pay the rent. Contrary to popular belief, apps do not sell themselves. People do. For that to happen, your app has to be marketable. Find out what the market actually wants If you…
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    Marketing Darwinism

  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 Jul 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
  • CMOs Win When High-Value Customers Are Treated Personally Online

    Paul Dunay
    13 Mar 2014 | 11:00 am
    With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” Instead, they are actively seeking opportunities to better understand their high-value customers across every channel and device. The reason for this is simple: These customers are more often than not brand loyalists and willing to…
  • 4 Lessons from Responsive Design for CMOs

    Paul Dunay
    12 Feb 2014 | 10:00 am
    Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique. As advanced as some brands and in-house digital marketers may believe they are in responsive design,…
  • Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

    Paul Dunay
    15 Jan 2014 | 10:00 am
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified. Better yet, the price was just right, ranging between 15 to 25 cents per click. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. There was no doubt in my mind we were going to scale this campaign. Since then, a lot has changed in the PPC world. Now there is a…
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    12 Most

  • 12 Most Nostalgic Reasons to Attend Your High School Reunion

    Mary Dell Harrington
    29 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Mary Dell Harrington “High school reunion.” When those three words pop up on your computer or arrive via postcard, your reaction will be one of two things: Sign me up! or No way in Hell! Having just returned from my own reunion, I want to nudge you toward the former. I had a fabulous […]
  • 12 Most Inspiring Infographics to Change Your Mind About Reading

    Alex Strike
    28 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Alex Strike   We are what we read. It’s difficult to object to this statement, as reading’s influence on our minds has been researched and proved many times already. We bet you enjoy the process of reading —otherwise, you would not be reading this post, would you? The more you read, the more you’ll like […]
  • 12 Most Basic Speaking Mistakes That Crumble A Seasoned Presenter

    J. P. Reynolds
    22 Jul 2014 | 5:00 am
    12 Most HE6TKNU4H59Q By J. P. Reynolds When not giving seminars on interpersonal communication skills, I’m officiating non-denominational wedding ceremonies. (Long story for another kind of post!) Recently, I attended a networking event for wedding professionals. Jack (name changed), the keynote speaker, was introducing a new website aimed at the Millennial bridal market.   Within minutes of Jack’s […]
  • 12 Most Gumptious Ways to Display Grit in Your Writing

    Daphne Gray-Grant
    21 Jul 2014 | 3:15 am
    12 Most HE6TKNU4H59Q By Daphne Gray-Grant There’s one talent more useful to writers than the ability to dream up sensational story ideas, write quickly and fluently, and sit at a computer for hours without losing their minds. It’s called grit. Do you have it? Take this very quick quiz  to find out. The website doesn’t say it, but I’m […]
  • 12 Most Tranquil Reasons to Take a Social Media Vacation

    Susan Silver
    18 Jul 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Susan Silver   Have you felt that 24 hour drive to post and share your life on social media? Sometimes I think our media consumption fills a void in our lives. What if we stared into that void instead of ignoring it? What would we discover? Are there benefits to going off the grid? […]
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    HBR Blog Network - Harvard Business Review » Rita McGrath

  • Management’s Three Eras: A Brief History

    Rita McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
  • The Pace of Technology Adoption is Speeding Up

    Rita McGrath
    25 Nov 2013 | 7:00 am
    Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes. An automobile industry trade consultant, for instance, observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”  The chart below, created by Nicholas Felton of the New York Times, shows how long it took various categories of product, from electricity to the Internet, to achieve different penetration levels in US households.  It took…
  • Seizing Opportunities When Advantages Don't Last

    Rita McGrath
    29 May 2013 | 8:00 am
    I’ve been researching what allows companies to be successful even when their competitive advantages are short-lived — a phenomenon I call transient advantage. The Regus Group, Ltd., a company that provides many services but is best-known for its offices-for-rent business, is one of many I’ve been studying whose leaders seem comfortable that their current competitive advantages won’t last, and don’t waste too much time clinging on to them once competitors have caught up or the moment has passed.Their success is a great example of how companies can quickly get out…
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    Evangelist Marketing Institute

  • Amidst The Chaos…

    Alex Goldfayn
    28 Jul 2014 | 7:04 pm
    There’s conflict in Gaza, Iraq, Afghanistan, Syria, Libya, Ukraine, and elsewhere. Three passenger planes have crashed in recent weeks, one shot out of the sky with a missile. Many parts of the world are experiencing drought, and wild fires burn on the West Coast of the U.S. The “experts” are beginning to predict that the U.S. stock market has peaked, and world-wide political upheaval rules the day. The world is hot, and in some places, quite literally on fire. It’s not surprising then, that so many of my clients’ customers cite peace-of-mind as the leading value…
  • When We Are Bold

    Alex Goldfayn
    21 Jul 2014 | 2:01 am
    Customers are trained to contact us when they need something, or when there is a problem. Nobody calls when we’re doing a great job for them, because that’s expected, and, in turn, taken for granted. So we get a significant influx of negative feedback, from a very small minority of our customers. The great majority of our customers are very happy with our work. We must seek out these positive thoughts, feelings and feedback from our customers. When we hear the wonderful ways our happy customers perceive us, we become bolder. And when we are bold, we are confident. We take more…
  • Killing Commodity Status

    Alex Goldfayn
    14 Jul 2014 | 4:14 am
    This morning I’m delivering a keynote to more than 1,000 people for the AmericanHort association — the largest horticultural association in the US. It’s titled Kill The Commodity, and the organizer selected the title. Most companies in competitive spaces are perceived as commodities — a printer is a printer, right? Doors are doors, construction is construction, and distributors are distributors. The problem is that when the market views you as a commodity, all you have to compete on is price, and life is very difficult. That’s why people in commodity businesses…
  • Awareness

    Alex Goldfayn
    7 Jul 2014 | 12:02 am
    Think about your typical customers: on average, what percentage of your entire range of products and services are they aware of? I ask every audience, client and prospect this question, because it is the single lowest hanging fruit for revenue. Answers range between 5% and 50%, but almost never higher. People cannot buy what they do not know about. We think about everything we offer, because it is our job. But our customers have their own jobs. And even if we’ve told them (repeatedly!) about the other products and services they can buy from us, they are probably not aware of them. How do we…
  • Help People, Even In Your Marketing

    Alex Goldfayn
    30 Jun 2014 | 12:23 am
    Just like your products and services, the best marketing helps people. It doesn’t pitch, propose, push, prod or promise. Rather, it demonstrates your outstanding value to your customers and prospects. It offers ideas, tools, techniques, approaches, and advice for improvement. If you sell products, help your market get the most out of them. If you sell services, teach people how to improve in your area of expertise. Think about your market: as a group, where are they falling short? What are they doing incorrectly that can be bettered? Right now, make a list of a half-dozen such areas.
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    Conversation Agent - Valeria Maltoni

  • Promises Made, Promises Kept: the Power of Brand Alignment

    Valeria Maltoni
    31 Jul 2014 | 2:45 am
    The recent Gallup report on the State of the American Consumer#, much discussed due to the findings on social and influence (my thoughts on understanding social data), also highlights long term trends and changing habits that impact businesses and commerce. At the core of the protracted economic hardship many faced going into and after 2008 is the validation of a renewed attitude and evergreen truth: Consumers give more of their money to companies that have a strong brand promise and follow through on it. Delivering a consistent customer experience is the product of a consistently vigilant…
  • Kate Spade New York CMO on Building Brand Voice

    Valeria Maltoni
    30 Jul 2014 | 2:45 am
    Starting with a quote from one of my favorite movies, The Breakfast Club: [closing narration] Dear Mr. Vernon, we accept the fact that we had to sacrifice a whole Saturday in detention for whatever it was we did wrong. But we think you're crazy to make an essay telling you who we think we are. You see us as you want to see us - in the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain... ...and an athlete... ...and a basket case... ...a princess... ...and a criminal... You use simple terms, and convenient definitions. Does that answer…
  • 29 Ways to Stay Creative

    Valeria Maltoni
    29 Jul 2014 | 6:52 pm
    29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. Stay curious. Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • Changing the Conversation

    Valeria Maltoni
    27 Jul 2014 | 5:45 pm
    I've been reading more while on a completely offline vacation (remember those?) and came across this quote in David Leddick's excellent book I'm not for Everyone. Neither are You. He says in confrontation, never answer the way people expect you to. I would add, especially by email, which is not a conversation, even though it feels like one. When you are having a disagreement with someone, it is something  like a tennis match. The ball goes back and forth over the net. You say one thing. The other person responds exactly as they are expected to. Nothing advances. No one is convinced. No minds…
  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
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  • We Hear: Infiniti Offically No Longer with TBWA

    Patrick Coffee
    31 Jul 2014 | 2:50 pm
    To follow up on a story Adweek posted a whole three weeks ago (we know, we know), we did receive word today that TBWA\Chiat Day will officially no longer serve as the AOR for Infiniti. In late June we heard that a total of seven agencies were chasing the account, and two weeks later sources told Adweek that CP+B, BBH, GS&P and Anomaly were the only ones left standing. The company has apparently made its decision; this week TBWA employees received the internal memo indicating that the client would no longer be theirs effective September 1st. On an interesting side note, General Motors…
  • Thursday Odds and Ends

    Erik Oster
    31 Jul 2014 | 1:13 pm
    -SilencerCo introduces their new shotgun silencer with “Johnny Dronehunter: Defender of Privacy” (video above). link -Beth Viner named CEO of brand consultancy Interbrand’s New York and San Francisco operations. link -An artist and stage designer set up “a staggering installation” of ceramic flowers around the Tower of London to celebrate the centennial of Britain’s involvement in WWI. It’s pretty impressive. link -Microsoft loses email privacy case. link -Miami Ad School/ESPM pays homage to retro gaming for Tic Tac. link -Brands jump on the Sharknado…
  • Saatchi & Saatchi, Sydney Brings Out the ‘Bad in Dad’ for Toyota

    Erik Oster
    31 Jul 2014 | 12:16 pm
    Saatchi & Saatchi, Sydney has a new campaign for Toyota, entitled “Bad in Dad,” featuring one dad’s “bad” antics, attributed to his new Camry RZ. Set to George Thorogood‘s ubiquitous “Bad to the Bone,” the dad is pictured using his leaf blower to blow leaves onto the neighbors yard (kind of funny), spraying his wife with a hose (cute) and embarrassing his son with the locked door trick as he picks him up from soccer practice (just plain cruel). The narrator at the end of the 45-second spot asserts that the new Camry will “bring out the…
  • We Hear: W+K Signs S7 Airlines

    Patrick Coffee
    31 Jul 2014 | 12:05 pm
    While the agency’s official comment is “no comment”, an anonymous tipster can confirm today that Wieden+Kennedy‘s newest client is S7, formerly known as Siberia Airlines. Never heard of it? It’s the largest domestic airline in Russia, or the equivalent of our own Southwest to Aeroflot’s United. We’re told that the company, which previously stuck with Russia-based agencies like Leo Burnett Moscow for its advertising needs (a Burnett campaign won two awards at Cannes this year), wanted to expand and go with an overseas shop in order to win greater…
  • TBWA/Chiat Day Taps Bret Michaels in ‘Tough Love’ for Nissan

    Erik Oster
    31 Jul 2014 | 11:50 am
    TBWA/Chiat Day tapped reality star/former Poison singer/sole proprietor of bandana manufacturers in 2014 Bret Michaels in their latest campaign for Nissan, entitled “Tough Love.” The centerpiece of the new campaign, which celebrates the toughness of Nissan’s line of commercial vans, is a music video of Michaels covering “Endless Love,” the schmaltzy 1981 hit written by Lionel Richie. Just what you always wanted. The video alludes to a series of six product demonstrations at Nissan’s Arizona Testing Center while Michaels belts the tune into a golden…
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    Search Engine Journal

  • eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW] by @mattsouthern

    Matt Southern
    31 Jul 2014 | 12:59 pm
    Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content Development to join Searchmetrics as their Evangelist. From the press release: Koene, who was responsible for developing and planning eBay’s strategic SEO programs in North America and Europe, will be reporting to Searchmetrics’ founder and CTO, Marcus Tober. His new role involves working with enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing mix with the…
  • How Are Search Marketers Using Twitter in 2014? by @jaysondemers

    Jayson DeMers
    31 Jul 2014 | 7:03 am
    For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How Search Marketers Engage on Twitter provides a wealth of valuable information. Based on data collected from over 500 North American search marketers, the report gives us insight into what and whom SEMs are tweeting about. The report includes data about: Popular hashtags used by SEMs Which apps and platforms drive Twitter sharing among SEMs Popular sources of shared content Most retweeted and mentioned publishers and individuals This information is…
  • Free Yourself from the Grindstone: Getting an Edge with Outsourcing by @KevinHenrikson

    Kevin Henrikson
    31 Jul 2014 | 5:32 am
    I fell in love with tech 15 years ago, when I got my first job as a Javascript developer. It was like a puzzle, putting parts together to create something bigger. Piece by piece, it came together into a working application, which was amazing to me. I stuck with tech as a career, and since then I’ve been involved with three startups and two public companies. I’ve also angel invested and/or advised a handful of startups. I’m now a co-founder at my fourth startup, Acompli. But I didn’t start out in tech. In fact my work history is all over the place… First Job: Chief Slopper…
  • Discussing Outliers by Malcom Gladwell With The #SEJBookClub by @dantosz

    Danielle Antosz
    31 Jul 2014 | 3:50 am
    Editor’s Note: This is the third in a monthly series of book reviews by the Search Engine Journal editorial team.  Join us each month to discuss our picks on Facebook, Twitter, and Google+ using the hashtag #SEJBookClub and via the comments below. Outliers by Malcom Gladwell challenges how we view successful people and how we look at ourselves. It asks the question “Is success a birth right or is it earned?” And not just small successes, like earning a really awesome link or getting a ton of traffic on a killer infographic, but extraordinary success like Bill Gates or the most […]…
  • Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern

    Matt Southern
    30 Jul 2014 | 1:14 pm
    A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for additional product information. Key Takeaways For Internet Marketers Among the study were several key…
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  • Designing the Unseen Details

    25 Jul 2014 | 2:14 pm
    Superior design means getting little details right — even the parts that no one can see. In his landmark biography of Steve Jobs, Walter Isaacson tells the story of Jobs’s obsession to detail in the design of the breakthrough Apple II personal computer, down to the engineering of the power supply inside the computer. Jobs wanted the Apple II to provide power without needing to use a fan inside the unit because he believed fans were distracting. So he hired an engineer named Rod Holt, who created a new power system that was more efficient and superior to a fan-based supply.
  • How Four Teens Taught Brands a Real-Time Marketing Lesson

    15 Jul 2014 | 2:58 pm
    You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets of Omaha are more than a passing story. They have taught brands a valuable lesson about how to do real-time marketing right. As reported via an interview with CNN, on July 13, White, with the help of his friends Luke Koesters, Jacob Murray, and Drew Tvrdy, captured what appears to be a fortuitous brush with fame.
  • New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

    7 Jul 2014 | 9:28 am
    Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark Horses: Digital Tactics for Customer Acquisition, examines how companies use digital to acquire customers (beyond awareness building). Content marketing emerges as an essential priority along with email marketing, social media, and search engine optimization. Workhorses and Dark Horses counsels brands to apply content systematically across…
  • Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

    1 Jul 2014 | 6:23 pm
    Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is a digital workhorse, popular for awareness building, and customer acquisition, conversion, and retention. And referral marketing, not used as widely as other tactics, provides an especially strong payoff for its practitioners. My report suggests to marketers that acquiring customers in the digital era is like creating a mosaic: to…
  • 7 Ways to Make a Content Junkie Cry

    20 Jun 2014 | 5:07 pm
    I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter’s Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat content buffet. I even check my Facebook and LinkedIn feeds before I’m fully conscious of being awake in the morning. So it takes a lot (and I mean a lot) to lose me as an audience. And yet, some content publishers are trying very hard to do just that by polluting the digital world with tired, annoying content ranging from clickbait headlines to quizzes…
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    Tom Peters

  • Some StuffTweets18 July 2014

    Tom Peters
    21 Jul 2014 | 1:04 pm
    Brief snippets FYI … Topic ONE: Generational management. I’m sick-to-death of the “How do we manage ‘Gen Whatever’” bullshit. My response thereto: As leader, commit yourself fully to helping everyone grow every day. Gen A. Gen B. … Gen X. Gen Y. Gen Z. Nothing new. Damn it. People you work with can smell your […] The post Some StuffTweets18 July 2014 appeared first on Tom Peters.
  • Detroit

    Shelley Dolley
    18 Jul 2014 | 7:36 am
    Did you see the recent article, “The Post-Post-Apocolyptic Detroit”? Before I met Tom Peters, I lived in Detroit. My husband had an idyllic, cookie-cutter suburban ’60s upbringing there with a family full of auto workers. All his grandparents were immigrants, happy to see their children thrive in post-WWII Detroit. He spent the ’80s in downtown […] The post Detroit appeared first on Tom Peters.
  • “Mastery”Total Real Estate TrainingAnnual Education ConferenceSydney, 15-16 July 2014

    Cathy Mosca
    15 Jul 2014 | 6:09 pm
    Tom is addressing a group of the most successful realtors in Australia and New Zealand. He and Rupert Murdoch are the principal keynoters. (Mr. Murdoch is in town to, among other things, celebrate the 50th anniversary—15 July—of the launch of his national newspaper, the Australian.) “The pattern is one I’m familiar with,” Tom says of […] The post “Mastery”Total Real Estate TrainingAnnual Education ConferenceSydney, 15-16 July 2014 appeared first on Tom Peters.
  • Excellence. NO EXCUSES! Update

    Cathy Mosca
    6 Jul 2014 | 5:58 pm
    Tom has continued to tinker with his now super-sized document, Excellence. NO EXCUSES! He asked the opinion of his Twitter followers, and they approved the addition of “Moral Bedrock of Management,” available here. It is now item number 6 in this latest version of Excellence. NO EXCUSES! We encourage you to download it, or one […] The post Excellence. NO EXCUSES! Update appeared first on Tom Peters.
  • New Master Slideset

    Cathy Mosca
    3 Jul 2014 | 7:22 am
    After a year of self-education, Tom has lots of new observations to include in his Master slides. Get the newest PPT here, or on The post New Master Slideset appeared first on Tom Peters.
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  • Bad Job Board Titles

    Aaron Brazell
    25 Jul 2014 | 6:43 am
    Human Resources personnel. You gotta love ‘em. They’re the people who make sure you get paid every week, or biweekly or however often you get paid. They’re the ones who you talk to when you have a complaint about another employee. HR personnel are also, generally, responsible for posting job reqs. If you go to […]
  • Entrepreneurial Priorities if You Don’t Want to Despise Yourself at Age 80

    Aaron Brazell
    2 Jun 2014 | 8:57 am
    With the exception of a general, “We’re hiring” post a few days ago, my site has been largely neglected for the past year. It’s not that I don’t want to write. I do. And it’s not like I don’t have things to say because, if you know me, I do. I really do. And it’s […]
  • Looking for a Top Notch WordPress/PHP Developer

    Aaron Brazell
    21 May 2014 | 3:12 pm
    If you’re in Baltimore and are a developer, or if you are in Baltimore and know someone who is a developer… Heck, if you’re in DC and are a developer or know a developer, we need you. (You can be to work in under an hour on the MARC train).Some of you know what I […]
  • 9 Years of Blogging: Lessons from the Trenches

    Aaron Brazell
    20 May 2013 | 11:46 am
    It is May 20 today and that means two things. First, it’s the 5 year birthday of this handsome boy. Without a doubt, his day will be filled with belly rubs and snacks… as it should be. But secondly, this is my 9th anniversary of blogging. It’s also the 9th anniversary of me installing WordPress […]
  • I hate social networking

    Aaron Brazell
    1 May 2013 | 5:21 pm
    I hate social networking. I despise it. All of it. For me it’s a tool (like me, some would say). “But, Aaron. You have 1500 friends on Facebook and nearly 10,000 on Twitter. You’re lying.” Oh but I’m not. I used to love social networking. I used to travel to conferences where other social media […]
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    Brand New

  • Linked: Dayton Flyers Angst

    31 Jul 2014 | 7:15 am
    Link Apparently the Dayton Flyers (Noted here) has caused all kinds of controversy; mainly, people (dumb people) think the logo says "VD" and stands for Venereal Disease.
  • Noted: New Logo and Identity for Tapit by Moving Brands

    31 Jul 2014 | 7:09 am
    I'd Tap That On 1 July 2014, Tapit [became] the first smartphone app on the Swiss market that allows users to make payments, collect loyalty points and open doors in a single, neutral ecosystem. Tapit will initially enable cashless payments in shops in Switzerland and abroad using Visa credit cards and prepaid cards issued by Cornèrcard, with MasterCard credit cards issued by the Aduno Group/Viseca to follow in the near future. Tapit is a shared platform for the three mobile providers in Switzerland: Swisscom customers will be the first to benefit from Tapit; the service will be available to…
  • Reviewed: New Name, Logo, and Identity for NOS by Wolff Olins

    31 Jul 2014 | 4:31 am
    To: Us. From: We The result of the 2013 merger between two already significant Portuguese companies, ZON and Optimus, NOS, established this May, is a telecommunications and entertainment mega group offering cable television, mobile phone service, internet, and, oh, by the way, it happens to have 30 movie theaters and is the distributor of Walt Disney Pictures, Warner Bros., DreamWorks and Paramount Pictures. With 3.5 million mobile phone, around 1.5 million television, 1.5 fixed telephone and 922 thousand fixed broadband Internet customers, NOS has a giant presence in Portugal. The new name…
  • Announced: AIforGA, Year 1, Vol. 2

    30 Jul 2014 | 1:39 pm
    Second half of Austin Initiative for Graphic Awesomeness, 2014 If you are in Austin, TX, or enjoy traveling near and far to exotic destinations, join us for our next three excellent speakers: Matteo Bologna, Debbie Millman, and Michael Bierut. Details and registration at the Austin Initiative for Graphic Awesomeness site.
  • Linked: Opening at Publicis Hawkeye

    30 Jul 2014 | 1:05 pm
    Link Position: Interactive Art Director at Publicis Hawkeye in Dallas, TX.
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    Drew's Marketing Minute

  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
  • Marketing automation — evil or misunderstood?

    Drew McLellan
    16 Jul 2014 | 5:06 am
    When the subject of marketing automation comes up, many purists shake their head and talk about how robotic and impersonal it is.  Well — if you do it badly, that’s very true. In that case — you really do make your potential customers feel like they’re just a number to you and that you treat everyone the same, with little regard to their specific needs. But when you build the system with your customer in mind — it can be a wonderful experience for them and for you. It all depends on if you build it once and put it on auto pilot or if you use it as a tool to…
  • Building a website your users will love

    Drew McLellan
    14 Jul 2014 | 5:06 am
    It seems like a “duh,” doesn’t it?  Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change. Now, a business isn’t considered legitimate until they have a web presence.  No matter what it is you sell, odds are your prospects are going to visit your website to decide if you’re even in the…
  • How to be a good agency client

    Drew McLellan
    1 Jul 2014 | 9:14 pm
    I’ve been working in advertising agencies for almost 30 years now and I’ve had the incredible good fortune to work with some amazing clients over the years. Early in my career, before I had the deciding vote on who we’d serve, I also worked with some real jerks. For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well. I thought I’d reflect on my life with clients (and being a client) …and share…
  • Is your website sales funnel-shaped?

    Drew McLellan
    24 Jun 2014 | 7:10 am
    There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
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    Brian Solis

  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
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    Branding Strategy Insider

  • Brand Value And Brand Legacy

    Mark Di Somma
    30 Jul 2014 | 12:10 am
    Brands retain value from their legacy providing they are still seen as relevant and interesting, providing they are still competitive and providing they retain goodwill. Or if people have had enough time to forget why they failed in the first place. In other words they can recover if they have enough momentum, or they can be reborn on the back of nostalgia, but once they’ve flatlined, and particularly if they have been in that state for some time, they can be very difficult to resuscitate. Take the case of the Playboy brand. It’s powerful, sure. And it does have significant heritage.
  • The End Of The Unique Selling Proposition?

    Mark Di Somma
    29 Jul 2014 | 12:10 am
    When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines. In a lengthy and…
  • Why Brands Drive Financial And Business Results

    Brad VanAuken The Blake Project
    28 Jul 2014 | 12:10 am
    We are often asked about the impact of brands on financial, business performance and growth. Enough research has been conducted on this over time throughout the world that one could write and entire book on this subject. I will not do that here. But I will be a bit more detailed than I have in the past about this.  The bottom line is that strong brands have a very strong positive impact on financial and other business results. Following are data points on some of the ways in which this occurs. A recent Nielsen study demonstrated that strong brands command higher loyalty rates. Consider the…
  • Brand Keys To Redefining A Category

    Mark Di Somma
    25 Jul 2014 | 12:10 am
    Some things are too big to fight. If you’re planning to redefine a whole category for example, then, unless you’re already a market leader, plan on a big outlay and a long runway. You’re literally battling the millions others have already invested to define what it is, what it means, who it’s for, where it’s found, who the key brands are, what the products and services generally cost and so much more. If your brand’s competitive advantage is predicated on breaking one of those fundamentals, be very aware of the fight you’re buying: You’re battling the pigeonhole that your…
  • How To Identify And Capitalize On Brand Weakness

    Mark Di Somma
    24 Jul 2014 | 12:10 am
    Every brand has two vulnerabilities from an activity point of view: what it’s doing (because that makes its strategy more visible to its competitors) and what it’s not doing (because in failing to act, it generates opportunities for others to do so). Nothing startling there. But Derrick Daye mentioned something recently that I think we need to pay more attention to: the opportunities for “competitive intelligence” – understanding and responding to the underlying attitudes inside a rival brand and the implications of those dynamics competitively. Here’s three examples of things to…
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  • Tony Hale of Veep Impresses the Ladies by Standing Up to Cancer

    Patrick Coffee
    31 Jul 2014 | 2:16 pm
    In Celebrity Cause Marketing news, today witnessed the debut of a spot promoting hotel search engine RoomKey and its Stand Up to Cancer initiative via Hungry Man Productions and Emmy winner Tony “Don’t Call Me Buster” Hale. We very much like the fact that the spot satirizes the driving force behind most cause marketing campaigns (and, if we’re being honest, most charities): self-satisfaction mixed with a little third-party validation. For the record, we hope more cause campaigns embrace this tone of self-awareness. It’s much more appealing than the guilt trip…
  • Your Backstage Pass for Uncovering and Influencing Sales Leads

    31 Jul 2014 | 12:40 pm
    Today we bring you a guest post by Jennifer Donovan, founder of San Francisco’s Nova Communications. Follow her on Twitter. This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR. Social media can be intimidating even to the most experienced sales person. It’s a completely different beast than traditional sales methods, but what social offers is a chance to build relationships while getting to know your potential customers on a unique level.
  • Top 5 Ongoing PR Industry Debate Topics

    Shawn Paul Wood
    31 Jul 2014 | 11:40 am
    Let’s do this! (Image: The Parliment [U.K.]) There is a potpourri of things that make up this great industry: people from all walks of life; diverse experiences creating premiere skill sets; campaigns that make you proud to be a PR professional. You are probably thinking of some now to fill in those blanks. Whatever they are, cherish those memories because they make public relations what it is today. On the other hand, if you don’t have those memories, it is probably because you have been involved in any number of inner-agency or in-house-team spats about principles of public…
  • More Bloggers Using HARO to Solicit Free Stuff

    Patrick Coffee
    31 Jul 2014 | 10:45 am
    We all know that Help A Reporter Out and Profnet are great tools for PR pros and that product reviews by prominent bloggers are great for clients. But what about those social media entrepreneurs who use the service to explicitly request free stuff? And how does this square with pay-for-play ethical boundaries? After the jump, a couple of examples from bloggers who, frankly, don’t have a whole hell of a lot of leverage to make such requests. (more…) New Career Opportunities Daily: The best jobs in media.
  • Johnson’s Baby Sort-of Apologizes to Concerned Moms

    Patrick Coffee
    31 Jul 2014 | 9:13 am
    You may have heard at some point over the past few years that Johnson & Johnson’s massive baby products line encountered something of a credibility problem. A quick recap: in 2009, the Campaign for Safe Cosmetics called upon the company to remove certain proven carcinogenic ingredients from its baby shampoos. J&J promised to remove the elements and earned a spot atop the Forbes “America’s most trusted brands” list for 2011. However, a subsequent report claimed that, despite the company’s promise to make safer products, one would have to buy its…
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    Duct Tape Marketing

  • Marketing Techniques Every Small Business Should Use

    Guest Post
    31 Jul 2014 | 5:37 am
    Marketing Techniques Every Small Business Should Use written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Kristin Hovde – Enjoy! photo credit: iStock Having the best, most innovative product on the market is not enough to drive traffic to your office or store. It takes a carefully-planned strategy to effectively promote your products or services. Marketing is a critical component for any business, but can be done effectively without having to shell out thousands of…
  • Why Social Media is a Must for all Companies

    Guest Post
    31 Jul 2014 | 5:21 am
    Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Margaret Dawson– Enjoy! While younger demographic groups are higher users, all ages are on social media. Source: comScore Social media is all around us and has become a daily part of people’s lives. As of this month, there are nearly 650 million Twitter users, posting some 58 million tweets every day.  Facebook is even bigger, with 1.4 billion users, spending 700…
  • Why How the World Sees You Matters

    John Jantsch
    30 Jul 2014 | 4:55 am
    Why How the World Sees You Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Sally Hogshead Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how you see the world.” My friend Sally Hogshead has spent the last few years inventing a test that flips this notion around to help participants learn instead “how the world sees you.” You can dive deeply into…
  • 5 Simple Acts to Take Right Now

    John Jantsch
    28 Jul 2014 | 5:13 am
    5 Simple Acts to Take Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: UGArdener via photopin cc The months of July and August can be slower ones for many small businesses in the U.S. While we’ve got a thing or two to learn from some other cultures about taking a “real” holiday, many business owners and their clients take vacations and spend less time thinking about business during the summer months. You may still feel just as busy doing busy kind of things, but the key to making this mini breather pay is to look at the…
  • Weekend Favs July Twenty Six

    John Jantsch
    26 Jul 2014 | 6:42 am
    Weekend Favs July Twenty Six written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. A little paddle boarding on the Severn River near Annapolis Good stuff I found this week: KingSumo Headlines App – Automatic headlines…
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    Dose of Digital

  • What “Big Pharma” Can Learn from “Little Startups”

    Jonathan Richman
    14 Jul 2014 | 6:23 am
    First things first, hello. If you’re a new reader to the blog, you probably don’t remember me, but if you’re a veteran, you just might. It’s me, Jonathan Richman, the original founder and author of Dose of Digital back for a guest posting. After a couple of years out of healthcare (and away from the blog) at a startup focused on the restaurant industry, I’m back in the healthcare business. I recently left the startup…turns out I missed you all and felt like there’s more I can contribute to the healthcare industry. More on what I’m up to at the…
  • “Journalism”

    Bill Evans
    23 Jun 2014 | 7:39 am
    My favorite line from the piece, got added AFTER it ran for days. “Correction: This video was actually created by marketing students at Berghs School of Communication, and is not made by Google, nor is Google Gesture a real service. We updated the story below and apologize for the error.” Link
  • 5 Key Takeaways From the FDA’s Draft Guidance On Presenting Risk/Benefit With Character Limitations

    Bill Evans
    19 Jun 2014 | 6:59 am
    The FDA recently released two documents providing draft guidance on the utilization of particular aspects of social media. The first was entitled, Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices. The second was entitled, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, which is the focus of this post. While not as clear or concise as their other previous guidance releases, there are 5 key things digital marketers need to be aware of, some of…
  • 5 Key Takeaways From the FDA’s Draft Guidance On Correcting Independent Third-Party Misinformation

    Bill Evans
    18 Jun 2014 | 9:33 am
      Yesterday the FDA released not one, but two documents providing draft guidance on the utilization of particular aspects of social media, entitled Internet/Social Media Platforms: Correcting Independent Third-Party Misinformation about prescription Drugs and Medical Devices, which is the focus of this post. The other, Internet/Social Media Limitations – Presenting Risk And Benefit Information for Prescription Drugs and Medical Devices, can be read about in another posting. In keeping with the tradition of most of these releases, these guidelines are drafts and may change over time,…
  • Who Responds To The Responders?

    Bill Evans
    11 Apr 2014 | 5:24 am
    As I thought it might, my last post about social media stirred quite a bit of discussion. As such, I thought it would be useful to perhaps dedicate another post as a means of both clarifying my position, and providing some counter-points to the various responses that have been generated around the web. To recap, my original post wasn’t meant to suggest that pharma should completely abandon social media, but rather that the interest in social engagements is over-calibrated when weighed against the potential business impact for a given brand.  There are two points that encapsulate my…
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    Go Media - Your Design Destination

  • New Tattoo Mockup Templates & More from your friends at Mockup Everything!

    Mockup Everything
    31 Jul 2014 | 6:41 am
    Mockup your Artwork on our New Tattoo Mockups and More! Hello Go Media Faithful! We’re back again, as promised, with new mockup templates for you Pro Users of Mockup Everything. Free users, you’re in luck, too, because we’ve added yet another template to your list as well. Why? Because we love you. And because we can. Still, let’s call a spade a spade. You really need to upgrade to our Pro Account. Why? We’re up to 220 templates in these categories: technology, apparel, print, advertising, food & beverage, sporting goods & body. These are templates…
  • Inspiration for Graphic Designers: July 2014 Flickr Pool Showcase

    Bryan Garvin
    30 Jul 2014 | 6:48 am
    Inspiration for Graphic Designers: July 2014 Flickr Pool Showcase Hey Everyone! We’re so excited to show off our next round of outstanding Flickr Pool Showcase Designs: awesome inspiration for graphic designers like you! Interested in Joining? If you are new to the Flickr Pool Showcase, check out the instructions below for how to sign up. Login to your Flickr Account (sign up if you don’t have one) Join the Go Media User Showcase Group (only group members can contribute) Upload your designs to your own profile Make sure to allow us to actually embed these image into a post, not just…
  • Freebie: Wallpaper of the Day from Chocotoy

    Heather Sakai
    29 Jul 2014 | 6:31 am
    Freebie Wallpaper Alert! Hey Everyone. You may or may not know that I am obsessed with all things super kawaii. (that’s a super cute way to say for super cute if you didn’t know). So when I stumbled upon this heavenly project on Behance, I died a little inside. I mean…seriously? That was it, I decided. I needed to know the folks who created this deliciousness. I shot an email out just to say “I love what you do” and within moments, an email reply popped into my inbox. My new-found friends at Chocotoy kindly sent over some wallpapers for our enjoyment, asking…
  • 40 Excellent Art, Illustration and Poster Inspirations from our WMC Fest Designers

    Go Media
    28 Jul 2014 | 6:22 am
    Entering its fifth year, Weapons of Mass Creation festival has drawn comparisons to TED and SXSW, but stands apart as the premier art, design, and music event in the USA. The three day event, which takes place August 15-17, 2014 at the historic Cleveland Public Theater, will bring together more than two thousand attendees that have traveled to Cleveland for the diverse array of speakers, artists, and musical acts. Those in attendance–creative professionals, entrepreneurs, musicians, artists, students, and fans alike–will gather to learn, get and give inspiration, collaborate,…
  • Tutorial: Designing a Digipak Layout for Campfire Conspiracy

    Jeff Finley
    24 Jul 2014 | 4:00 am
    I’m going to show you how I designed the digipak for my band Campfire Conspiracy‘s debut album. If you’ve been following along I’ve written design tutorials about art I’ve created for the bands I’ve played in. You’ve probably seen the band logo tutorial I wrote a year ago about our occult-looking logo. I’m happy to say that we have released our debut full length album “Secrets”. Listen to it while you read the rest of this article. Secrets by Campfire Conspiracy Digipak Concept The art direction for the album wasn’t based…
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    Digital Influence Mapping Project

  • Collaborating with SME Influencers in Social Content Marketing

    John Bell
    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
  • Get Creative While It’s Hot: Cannes Lions 2014

    John Bell
    26 Jun 2014 | 4:57 am
    For a short time following the Cannes Lions Awards, the organization makes the winning videos available for viewing. Then they get locked up behind the pay-wall. You can often still find them strewn across YouTube or more likely Vimeo by the agencies who made them, but that's a pain. Now, a subscription to the Cannes Lions archive is definitely a valuable investment but for a limited time you can browse through some of the world’s most interesting advertising/marketing creative. Actually, there are a number of resources that will help you get caught up on what happened and was shown at…
  • 3 Great Ideas from Cannes Lions 2014

    John Bell
    23 Jun 2014 | 4:02 am
    The Awards are over. The agencies have all packed up their bags and tallied their wins against the millions of dollars of effort. Brand marketers are heading home with trophies or not. Hangovers and trucker sunburns are tended to. And a lot of inspiration is floating through the air. No matter the pomp and circumstance of a global festival on advertising, there are great ideas that get shared. Many win awards. There were three creative ideas that caught my eye as I browsed through the tons of creative from the comfort of my new Connecticut home. A Way to Change Deadly Behaviors Last year, one…
  • What Does Innovation in Marketing Look Like at Cannes 2014

    John Bell
    9 Jun 2014 | 4:07 am
    The 2014 Cannes Lions is coming up. Bono will speak as will a host of others (happier to have seen Lou Reed last year, personally). Beyond the frenzy of awards, late night parties and an unhealthy dose of "fomo", there are tremendous innovations in marketing revealed each year. I attended last year and was surprised at how much terrific work was shown there. Unlike most of the folks in attendance, I spent hours browsing through the case studies on display in the basement of the Palais.  This year will be no different. While advertising awards shows can be criticized as overly…
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    The Hidden Persuader

  • "Food for thought"

    hidden persuader
    31 Jul 2014 | 9:53 am
    "Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”-- Charles F. Kettering in “Keep the Consumer Dissatisfied”
  • "Big nonsense?"

    hidden persuader
    31 Jul 2014 | 8:08 am
  • "Food for thought"

    hidden persuader
    4 Jul 2014 | 3:32 am
    "The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made." - Cesar A. Hidalgo
  • IKEA PS: Instagram Website

    hidden persuader
    30 Jun 2014 | 4:09 am
    IKEA PS: Instagram Website from Instinct on Vimeo.
  • iPhone 5s "Parenthood"

    hidden persuader
    30 Jun 2014 | 4:05 am
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    Brains on Fire

  • A marketing lesson courtesy of sharks + donuts

    Amy Taylor
    29 Jul 2014 | 6:18 am
    What do sharks and donuts have in common? At least one thing, it turns out. Dunkin Donut’s partnership with Discovery Channel’s Shark Week has resulted in a (literally) bite-size chunk of marketing genius. DD’s limited-edition “life preserver” donut is a perfect example of a brand finding a way to make themselves relevant in what will inevitably be a big conversation come August. While donuts and sharks aren’t typically a natural pairing, DD came up with an idea that makes sense for their brand. Take on a challenge this week: identify a new conversation…
  • #explorer

    Geno Church
    28 Jul 2014 | 8:26 am
    Thanks to my grandparents, wanderlust was injected in my DNA from a very early age. Weekends with my grandparents were spent wandering and exploring close to home and far away. I’m so thankful my parents allowed those experiences at such an early age. As an adult, wanderlust is always sitting just below my skin. It’s a constant itch wanting to be set free. There’s a downside to constantly filling life with journeys: how do you handle the journey’s end? For me, I fill my life with little journey buckets to explore; traveling with my wife, exercise, reading, sports, listening to music…
  • Friday Fotos | Edition 19

    Amy Taylor
    25 Jul 2014 | 10:49 am
       Taking time for fun at Cordell’s Wisdom. Where the magic happens. (And lunch, sometimes.) National Tequila Day, you say? ….. We’ve got this.   The post Friday Fotos | Edition 19 appeared first on Brains on Fire.
  • Treat Employees Like They Make a Difference…and They Will

    Amy Taylor
    24 Jul 2014 | 8:18 am
    Whenever I hear an exceptional customer service story, I try to make sure I pass it on. Whether it’s a bank doing business in a way that completely sets them apart from the crowd or a restaurant doing well by doing good. Last night a photo (see above) in my Facebook stream caught my eye: “Best customer service today at the Petco off of 6th Ave in Tacoma. We mentioned that we had a picky eater and were given 17 bags of free food samples. Plus, I asked if they happened to offer a military discount and the cashier said no but gave us 15% off because she was happy to hear that [our…
  • 5 Awesome Apps for Creatives + Community Managers

    Amy Taylor
    23 Jul 2014 | 7:32 am
    Want to transform text from boring black-and-white into colorful content? Meet Wordswag. With just a few clicks of your iphone, you can create gorgeous, pin-worthy graphics. No matter how much you love your coworkers, sometimes you just need to get in the zone. Noisli is a “background noise and color generator” that takes you away from the open-office distractions of ringing phones, weekend recaps and loud lunch planning and transports you to the epicenter of a rolling thunderstorm, a tranquil forest or the hum of a favorite coffee shop. Bonus? It’s available on your…
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    Content Marketing Institute

  • 3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind

    Dianna Huff
    31 Jul 2014 | 3:00 am
    “My home page content isn’t above the fold,” said Sandi McCann, Founder and President of HomeCare of the Rockies. Recently, Sandi, Rachel Cunliffe (President of Cre8d Design), and I were doing one last look-through of Sandi’s new website, when she said this. “The pictures take up a lot of space,” said Sandi. “I want people to see my content. It has to be above the fold.” As soon as Sandi said she wanted her content “above the fold,” my immediate response was, “Which fold?” Given that her website was designed to be…
  • Unify Your Content Marketing Strategy With a One-Stop Resource Center

    Britt Klontz
    30 Jul 2014 | 3:00 am
    If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your content marketing strategy should aim to establish your expertise, solidify your core branding, and spread the word about what you do. The problem is, achieving those goals requires a lot of content, and it can be difficult for customers to find all the great content you’ve created if…
  • Rocking The Digital Asset Management Stage of Content Marketing

    Robert Rose
    29 Jul 2014 | 3:00 am
    I’m beginning to believe that 2014 may be the pivotal point where product companies actually start evolving into media brands. The Lego Movie, which has to date earned more than $500 million worldwide, is also very likely to be the first movie produced and sponsored by a product company to win an Academy Award. Make no mistake, for content marketing, This. Is. Big. Now, certainly the idea that consumers’ buying habits are shifting is nothing new. But, (as I discussed earlier this month), in many cases, we have yet to shift our approach to meet those new realities. One of the more…
  • 9 Content Curation Ideas for Bulking Up Your Editorial Calendar

    Heidi Cohen
    28 Jul 2014 | 3:00 am
    2014 is the year of content curation — the most “rad” format of content marketing right now. While 93 percent of B2B marketers use content marketing, they’re encountering significant challenges when it comes to creating the quality content needed to satisfy prospects and customers, according to Content Marketing Institute and MarketingProfs 2014 market research. Specifically, they suffer from a lack of adequate time, have trouble producing sufficient amounts of content, and struggle to get budget. Creating original content on a consistent basis can require a lot of…
  • 5 Steps to Global Content Curation That Reaches Your Gooooaaal

    Renato Beninatto
    27 Jul 2014 | 3:00 am
    It’s a Tuesday just like any other; you wake up, grab a cup of coffee and your smartphone, and log on to your Facebook page to see what’s been posted over the last eight hours. You click “share” on one of the articles you found enticing — maybe it’s about your local sports team’s big win or an 8-car pileup just in time for your commute to work. Congratulations. By sharing that post, you’ve successfully become a content curator. But if global content curation is your goal and multiple languages are involved, just clicking “share” is more…
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  • Check Out These Three Can't Miss Events During Affiliate Summit

    30 Jul 2014 | 7:52 am
    Unless you've been living under a rock, you've heard of Clickbooth and their epic parties during ad:tech and Affiliate Summit. While continuing the tradition of the Affiliate Nation Mega Party, they are also thinking smaller with two limited capacity events during Affiliate Summit, held at the New York Marriott Marquis August 10-12. Here are the details on what they have planned for Affiliate Summit: The cb:Black Event What? Most exclusive Affiliates Only event in Affiliate Summit history Who? Only 100 VIP Affiliates admitted. No Networks, No advertisers, No Newbies Where & When? Monday…
  • Without Admitting Its Products Were Ever Bad, Johnson's Touts Reformulated Baby Products

    30 Jul 2014 | 7:08 am
    Without admitting the ingredients formaldehyde and 1,4-dioxane, present in 100 of its baby products, Johnson's Baby, which earlier this year began introducing reformulated products, is out with a delightfully fuzzy, feel good campaign touting the removal of those ingredients. In essence, the brand caved to consumer pressure and reacted "solely to ease moms peace of mind" so says the press release. Created by Light of Day Productions, a new two-minute video has Johnson & Johnson parents and their kids making 1,000 origami cranes filled with promises which are then hung from the ceiling. While…
  • You Won't Believe What Happens to These...Oh Who Are We Kidding...Watch These Apartment Renters Get Scared Sh*tless In Prankvertising Stunt

    29 Jul 2014 | 7:03 am
    Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting. Apparently, there are a lot of fake landlords ripping people off and that's what this prank film aims to bring to light. In the video, unsuspecting renters are taken to an apartment previously occupied by the now dead father of the landlord. Once the landlord leaves to let the potential renters check the place out, we get pictures that move by themselves, Billy the Puppet from Saw rising his…
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    Firepole Marketing Blog

  • Do You Own Your Business, Or Does Your Business Own You?

    Guest Author
    31 Jul 2014 | 5:15 am
    I was talking with a business coaching client of ours a short while ago about her business goals.  Her comment to me was, “David, it feels like the business owns me.” Can you relate? Have you ever felt like your business owns you and not like you own your business?  It’s been my experience that a lot of business owners feel like they are trapped in the very business they started because they wanted to be in control of their business life. If this sounds like you – if you’re struggling to own your business, instead of letting it owning you, here are four…
  • CEI 062: Live Your Legend with Scott Dinsmore

    30 Jul 2014 | 5:15 am
    If you’re stuck in a job that you don’t love, or your trying to figure out what you do love, then today’s podcast is for you. Meet Scott Dinsmore, founder of Live Your Legend. Scott is all about helping people find and do work that they’re really excited about. The work that excites you could be starting your own business or becoming an entrepreneur, but it could also mean finding the perfect position in a company or organization. Like Steve Kamb, our guest on last week’s podcast, Scott is also very big on community. A big part of finding and doing work that you…
  • Entrepreneurship: The Three Little Pigs’ Lessons for Success

    Guest Author
    29 Jul 2014 | 5:15 am
    Do you remember the childhood fable, The Three Little Pigs?  Their mother sends them out into the world to “seek” their fortune. Until recently, I never realized they were entrepreneurs like us, but they are! You know the story – the first pig builds a house made of straw. “Little pig, little pig, let me come in.” “No, no, no. Not by the hair on my chinny, chin-chin.” “Then I’ll huff, and I’ll puff, and I’ll blow your house in.” The big, bad wolf destroys the straw house. Failure! The second little pig builds his house from…
  • What to Do When Your Business Won’t Say “I Love You” Back

    Guest Author
    28 Jul 2014 | 5:15 am
    Raise your hand if you’ve heard the one about it taking five years before your small business really gets up and running. Go ahead. No one’s looking. Now raise your hand if you actually thought that each year, your business would be one-fifth of the way closer. Yep. Me too. Some time ago, I decided to spring the “L” word on my life coaching business. I mean, we had been together forever. We’d made it through some pretty hard stuff. Plus, we were already over a year into it. So it was about time we sealed the deal. But no sooner had I said “I love…
  • The Truth About Writer’s Block: Common Misconceptions, Causes, and Remedies That Actually Work

    Guest Author
    25 Jul 2014 | 5:15 am
    When I was 20 years old, I stopped writing, and not by choice. It happened suddenly and without explanation (or so it seemed). I went to sleep one day full of words, ideas and creativity, and woke up the next empty. I was stuck, paralyzed, unable to commit even a single word to the page. I would sit at my desk, ready to tackle that paper or short story, and nothing would come. I’d freeze. I’d stare at the screen for minutes that became hours, willing my thoughts to come, my hands to move across the keyboard. Still, nothing. So I would cry, give up, and fail again the next day.
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  • The New Kingmakers — book review

    David Churbuck
    28 Jul 2014 | 7:35 am
    Steven O'Grady is the co-founder of Redmonk, a developer-focused tech analyst firm, and a very smart analyst at that. I first got to know him in 2006 via my old boss at Lenovo, the  CMO Deepak Advani who had a deep interest in Open Source and developer relations from his days at IBM. O'Grady and his co-founding partner James Governor gave us invaluable insights into the Open Source market, something that was unexpectedly crucial to Lenovo's digital marketing focus as unbeknownst to us, one of the iconic Thinkpad laptops had been embraced as a reference platform to simplify hardware driver…
  • Keep Lowell Park Green

    David Churbuck
    18 Jul 2014 | 6:50 am
    Click here to view the embedded video. Nice job by Maryjo Wheatley on this video for the Barnstable Land Trust's efforts to save the land around Lowell Park, home field of the Cotuit Kettleers. I was happy to sit and talk with her but didn't expect, well, you'll see... Maryjo is an amazing videographer, she worked for WGBH, the legendary PBS operation in Boston, and was in communications at the Woods Hole Oceanographic Institute back in my Forbes days. She helped me get a story about the very earliest GPS digital charting technologies back in 1993. Her husband, Capt. Bob Boden is a distant…
  • The Charles W. Morgan Comes to P-Town

    David Churbuck
    14 Jul 2014 | 5:33 am
    I NEVER go to Provincetown in the summer. In 56 years the thought of driving a distance equivalent to a trip to Boston, down perilous two-lanes of distracting tourist drivers to visit the clogged streets of the zoo that is P-Town has never even crossed my mind. But yesterday, in lieu of beating over to Martha's Vineyard in southwesterly breezes gusting to 30 knots, I easily agreed with the suggestion we show my daughter's boyfriend the "real Cape" and head to the outermost tip of the peninsula. As we walked down from the parking lot behind the high school at the Pilgrim Monument I looked out…
  • When buying a State Rep won’t work, throw more lawyers at the problem

    David Churbuck
    25 Jun 2014 | 6:29 am
    Neighbors raise ante in oyster fight | The Greedheads of Popponesset Bay will not go quietly as far as Richard Cook's oyster farm is concerned . Having failed to sneak in a midnight amendment to the state budget to declare his underwater clam farm a "marine sanctuary," they are falling back on that time-honored last resort of the wealthy which is to out-lawyer the little guy. Sort of like raising the bet  in a poker game until everybody has to fold. Having been denied by every Mashpee board with a horse in the race, the homeowners (a largely  anonymous group who have…
  • Dealing with Biters

    David Churbuck
    25 Jun 2014 | 6:17 am
    With regards to the biting soccer star from Uruguay, I offer the following solution to FIFA's disciplinary committee: My father , the late Tony Churbuck, had a proven parenting technique for stopping the biting of siblings and friends. This was a man who's life's motto was "Don't get mad. Get even." He would examine the bitten party, calm them down, and check to see if their skin was broken and if they needed hydrogen peroxide and bandages. After calm and quiet was restored he would call the biter over and ask them to present the same body part on themselves that they had just chomped on…
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  • twitchy concert viewers

    31 Jul 2014 | 6:12 am
    If you aren't aware of, it's probably time to take notice. Twitch is most notably known for streaming video game play-throughs, commentary and events. The content has been primarily focused on games of all kinds from mega-popular League of Legends to live Dungeons and Dragons sessions. But now they are branching out to Music. A live Steve Aoki concert was featured on the Twitch homepage. When the DVR has replaced appointment television, Twitch is making a strong case for creating appointment viewing on their platform.
  • another private messaging app for your...

    31 Jul 2014 | 5:57 am
    The world clearly needs more apps for people to share photos that they don't want to stay on the recipients phone for longer than a few seconds. At least Instagram thought so. So, they went ahead and developed Bolt. It is launching in Singapore, New Zealand, and South Africa for now. Then maybe it will go world wide and you'll be able to say, "you've been bolted!" over a photo you just took on the bus.
  • sharks circle the twitternado

    31 Jul 2014 | 5:47 am
    Sharknado 2 was made and released. Twitter went wild. Brands decided to join in on the fun by posting their own rif on the Sharknado experience. Some put effort in to it while others... well, at least they got on the bandwagon before the wheels fell off.
  • auto-wins from "share a coke with" campaign

    Simi Jain
    30 Jul 2014 | 5:10 am
    Alright, Coca-cola, fine. Your mission to seek free publicity by forcing your consumer to share their Coke cans all over social media has succeeded. There are photos. There are memes. There is even a nativity scene. Check out Mandatory's list of the best and worst of the "share the Coke with" campaign. There's only one question that remains: if Coke took the top 250 names to be printed on bottles and cans, then how did Siri weasel her way onto a bottle?
  • give a dog a bone (or water)

    Simi Jain
    30 Jul 2014 | 5:10 am
    The 150,000 stray dogs in Istanbul, Turkey, pose a serious problem for the city as they wander about in search of food and water. Instead of getting rid of them or letting them starve, one Turkish company has developed an innovation that not only feeds the nomadic canines of Turkey, but helps promote recycling as well. This gigantic reverse vending machine dispenses food and water every time a bottle is recycled. Save the dogs. Save the environment. This is a win-win.
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    Search Engine Watch - Latest

  • New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit

    Jessica Lee
    31 Jul 2014 | 10:30 am
    Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.
  • Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Pierre Zarokian
    31 Jul 2014 | 9:30 am
    Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
  • Google Analytics Helps You Filter Spider and Bot Traffic

    Thom Craver
    31 Jul 2014 | 8:30 am
    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.
  • Defining Local SEO KPIs & How to Measure Them for Maximum ROI

    Bill Connard
    31 Jul 2014 | 6:30 am
    With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts.
  • How to Create a Social Media Friendly Landing Page

    Michelle Stinson-Ross
    31 Jul 2014 | 4:30 am
    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.
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    Being Peter Kim

  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
  • Following footsteps, in reverse

    Peter Kim
    29 Jun 2014 | 8:00 am
    Decades ago, my parents left Korea and immigrated to the United States. Half a century later, I find myself doing the opposite. The post Following footsteps, in reverse appeared first on Being: Peter Kim.
  • Revisiting the Connected Agency

    Peter Kim
    24 Jun 2014 | 6:00 am
    In February 2008, I co-authored a Forrester report called The Connected Agency with Mary Beth Kemp (who is now at Ogilvy in Paris). At the time, we observed that different types of agencies faced different challenges: Traditional agencies were stuck in mass media mindsets Digital agencies understood interaction but lacked branding chops Specialists were creating […] The post Revisiting the Connected Agency appeared first on Being: Peter Kim.
  • Adios, Austin

    Peter Kim
    23 Jun 2014 | 6:00 am
    I moved to Austin four years ago to grow a company and it was acquired earlier this year. The skyline has changed a bit since I’ve been here and it’s already very different from four months ago when the picture above was taken. I’ve also enjoyed my time working remotely with Constellation and recently published my first piece of research, […] The post Adios, Austin appeared first on Being: Peter Kim.
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  • Wine Production in the Petaluma Gap

    Trisha Lyn Fawver
    30 Jul 2014 | 9:45 am
    Growing up in the San Francisco Bay Area, I’d heard of Petaluma and knew it was roughly north of me, but I never had any reason to go.  In fact, before last Monday, the only time I’d ever even stopped in Petaluma was while riding a Greyhound Bus to & from college in Humboldt County!  But thanks to Kristi Trimmer and a whole slew of great sponsors, I was introduced to a variety of wines from the Petaluma Gap region that I never knew existed! For the disclosure record, our wine tastings and one night of my hotel stay was complimentary, but of course all opinions are honestly…
  • A Vampy Red: Julep Scarlett

    Trisha Lyn Fawver
    28 Jul 2014 | 9:45 am
    Remember when I went to the opening of the San Francisco Dungeon?  Well I had just removed a somewhat unsuccessful manicure that was specific to an event I went to, and I needed something quick and appropriate.  I decided to look through some of the polishes I have got recently that I haven’t had a chance to use yet.  Julep Scarlett jumped out at me as appropriate for touring the San Francisco Dungeon – vampy, sparkly, and simple.  Simple both in that it would be quick to put on and wouldn’t be a lot of work for a manicure that no one would really notice.  This was not…
  • Have you tried Younique?

    25 Jul 2014 | 9:45 am
    Hello, readers! I’m Kacie Kersey, a hair stylist, makeup artist, breast cancer activist and Halloween enthusiast who resides in the SF Bay Area with one boyfriend, three cats and hundreds (if not thousands) of books. I can be found around the internet at @kaciedoeshair on Twitter and Instagram and Like any Type-A Crazy, I am not content with the status quo (or with having a car payment) so while I build my hair empire I have a couple of side gigs, including Younique! I was introduced to Younique products by a friend in March. Younique was…
  • Active Skirtini Two-Piece Swimsuit Review

    Trisha Lyn Fawver
    22 Jul 2014 | 9:45 am
    Big thanks to Hanes Brands, who recently upped my swimsuit game by sending me an Active Skirtini Two-Piece Swimsuit in Black/Fuchia. Being a lady of a certain size, I’ve had lots of trouble finding swimsuits that both fit and don’t make me feel like a beached whale.  I’m a fan of the skirted swimsuit to add some fabric that takes away from the bulk that is my thighs.  For years I had a one piece black suit, but the annoying thing about a one piece suit is the difficulty in taking it off when using the bathroom.  If you think peeling a wet suit off in a bathroom stall as…
  • What I’m Bringing to BlogHer ’14

    Trisha Lyn Fawver
    21 Jul 2014 | 9:45 am
    Are you going to BlogHer ’14?  I am!  This will be my first journey to a BlogHer conference.  I’ve been to plenty of conferences in my career, but none that seems as, well, laid back as this one.  When I found out that BlogHer is going to be in San Jose this year, I decided that it was a good opportunity to finally go since I’m an hour away in no traffic from San Jose.  I’ll be pulling double-duty at the conference as I’ll be representing this here blog as well as my other blogs (Girl Scout Guide and Food Askew) and my day-job, Snow Consulting.  I’m…
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    AdWeek: AdFreak

  • Kids on Vine Are Weirdly Obsessed With Spoofing 'I've Fallen and I Can't Get Up'

    31 Jul 2014 | 9:00 am
    If the true measure of an ad's popularity is the afterlife it enjoys through parody and satire, then this 1989 LifeCall ad—featuring Mrs. Fletcher and her infamous line, "I've fallen and I can't get up!"—may be the best-loved commercial of all time. In the past year, thousands of Vine users—many of them born years after the ad was made—have been using the 6-second format to parody the cult classic (and the 90's re-make). To date, there are over 6,000 posts tagged "life alert." Below is just a sample of some of the ways teens and…
  • Brands Jump the Sharknado With a Whirlwind of Fishy Pun Tweets

    31 Jul 2014 | 7:53 am
    Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it. Everyone did what they were supposed to do, which was to go on Twitter and live-tweet this carefully planned and manufactured cultural phenomenon.  Good job, everyone. Meanwhile, somewhere in the basement of NBC Universal a bald man strokes his cat and chuckles. Take a look below at some of the (presumably intentionally campy) tweets that brands posted while this disaster happened—in real time: This…
  • Swarmed by Government Drones? This Ad Suggests Blasting Them With a Silenced Shotgun

    31 Jul 2014 | 6:47 am
    Sometimes when you watch an ad, you can't quite believe it's real. Then you learn about the backstory, and you watch it again, and you still can't wrap your head around it. Take Johnny Dronehunter, the hero in a real new commercial for a real new shotgun silencer, from a real company called SilencerCo. If you are, like Johnny, a man who drives through the desert in aviators and a beat-up '80s-era Cadillac, then finds himself in combat with a fleet of flying surveillance robots, then this is the shotgun silencer for you. If your response to growing privacy concerns around the…
  • People Terrified by Haunted Apartment in Real Estate Company's Ad Prank

    30 Jul 2014 | 1:00 pm
    2012 called, and it wants its prankvertising back. Danish real-estate site and production company Mayday Films staged a hidden-camera apartment haunting that was designed to warn the public to use common sense and avoid rental rip-offs. The scenario is well staged and restrained by the standards of the genre. Still, the basic setup seems stale from its use in other campaigns, and there's a disconnect between intent and execution that further lessens its impact. An actor plays a landlord seeking to interest tenants in the Copenhagen flat of his recently deceased father. He…
  • Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns

    30 Jul 2014 | 10:10 am
    We'll always listen and be here for you. Even when you're wrong. That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's commitment to the safety of its products—to the point of reformulating them even when there's nothing wrong. The ad, "Our Safety Promise," explains that Johnson's Baby heard the worries of customers bothered by news that "chemicals of concern" had been found in its products. "Although always safe, for your peace of mind, we removed them,"…
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    Marketing Pilgrim - Internet News and Opinion

  • Small Business mobile is on the rise while check-in apps fall behind

    Cynthia Boris
    31 Jul 2014 | 12:21 pm
    It took some time but small businesses are finally seeing the power in going mobile. A new infographic from Constant Contact shows that over three-quarters (77%) of small businesses are now using mobile technology, an 11% jump from 2013. One of the biggest areas of growth is the mobile optimized website. Last year, only 34% of SMBs were mobile ready. This year, it’s 60%. And additional 32% say they’ll have their site optimized within the next six months. It’s a huge mind-set change and you can see it in these two numbers. In 2013, 28% of small business owners said they had…
  • Facebook launches app, bringing vital data to the world

    Cynthia Boris
    31 Jul 2014 | 11:35 am
    I’m US-centric. I admit it. I try to think globally. I try to remember that there are millions of people in the world who don’t have what I have but it’s easy to forget. When the car breaks down I forget that there are people who don’t have a car or access to any means of transportation beyond their own two feet. People with kids who can’t get them to a doctor. People with crops that are failing because they don’t have the technology they need to fix what’s wrong. But today, I’m taking off my “the sarcasm is strong with this one”…
  • 86% of buyers will pay more for a better customer experience [infographic]

    Andy Beal
    31 Jul 2014 | 5:25 am
    Is your business customer centric? That’s just a buzzwordy way of asking: do you care about providing amazing customer service? This infographic from Vision Critical should convince you of the benefits–and provide some tips to help you get there.
  • F-commerce takes another hit; Facebook shuts down Gifts

    Cynthia Boris
    30 Jul 2014 | 2:28 pm
    It seemed like a good idea. Facebook already reminds you when a friend is having a birthday, so why not give users the ability to send a gift with a click! It’s so intuitive, I almost did it when I saw the birthday reminder in my sidebar. (Happy Birthday, Chrissy!) Almost – but I didn’t because I started thinking about the process. How would I pay for it. How would she get the code? What if she doesn’t log-on to Facebook? Why don’t I just buy an Amazon gift certificate from Amazon and send it via email? The Facebook route is actually easier but it feels less…
  • How mobile and digital are impacting back-to-school sales

    Cynthia Boris
    30 Jul 2014 | 1:50 pm
    Even if you don’t have school-age children, you can’t help but get caught up in this time of year! Pencils. Notebooks. 3-Ring binders and paste. Wait. . . do kids still use paste in school? That thick stuff that looks like sticky marshmallow fluff? (Extra points if you remember that brown liquid glue that came with the chisel tip, rubber top.) I know I’m always singing the “Times Have Changed” blues, but it’s true. Even back-to-school shopping isn’t what it used to be and I have Deloitte to back me up on that. Alison Paul, vice chairman, Deloitte LLP…
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  • When Malice Prompts Forgiveness

    Max Kalehoff
    14 Jul 2014 | 6:25 pm
    I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites. Since I launched this website in 2007,  these invasive parasites have cost me countless hours engaged in malware removal, cleanups and Google restitutions. They’ve forced me to pay a subscription to a malware monitoring and security service — like a tax for making this website and my writings public to all. Google’s SEO webspam team doesn’t like these characters, either. And that’s becoming…
  • Whose Job Is It?

    Max Kalehoff
    4 Jul 2014 | 5:12 am
    See something that doesn’t look right? Wondering whose job it is to make it right? Don’t stand around asking while the problem gets worse! If you’re a leader, a team player, or just a descent person, you make it your job! The post Whose Job Is It? appeared first on Max Kalehoff.
  • Pay Phones Do Still Exist

    Max Kalehoff
    21 Jun 2014 | 5:51 am
    I published recently a post about smart phone apps needing better offline modes given the poor reliability of wireless signals, especially in major cities like New York. I featured an ironic photo of a pay phone graveyard. I lamented subtly the days when, from a street corner, you could get a solid call connection. In the back of my mind I was assuming that pay phones don’t exist anymore. But as you can see from this post’s feature image, they do. My son took this photo from a KOA camp ground in Saugerties, New York. A working pay phone booth was such a novelty for both of…
  • Well Compensated Employees Foster Superior Customer Experience

    Max Kalehoff
    29 May 2014 | 6:20 pm
    I’m delighted to see my favorite retailer, Costco, rank second in Glassdoor’s latest poll of the Top 25 Companies for Compensation & Benefits. Costco was the only retailer on the list, and ranked only behind Google, and ahead of Facebook. Google and Facebook are two other companies I admire tremendously. But let’s go back to Costco, because, unlike Google or Facebook, it’s a company where direct customer-to-employee interactions comprise a HUGE part of the customer experience. If you’re a Costco regular, you know that its employees — from the highest…
  • The Intensifying Firehose of Customer Satisfaction Surveys

    Max Kalehoff
    23 May 2014 | 8:12 am
    Customer satisfaction surveys are saturating e-mail inboxes with each customer experience. Out-of-the-box survey collection softwares and tools are making it too easy. Couple that with ubiquitous adoption of email marketing, and every customer with an e-mail address now is drinking from a firehose of customer satisfaction surveys. If I responded to every customer satisfaction survey that lands in my inbox, I would do nothing all day but respond to customer satisfaction surveys. As a result, I find myself allocating feedback (and valuable time) to companies, products and services…
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    Rescue Marketing

  • Groundhog Day with Ooompa Loompas

    Mark Riffey
    28 Jul 2014 | 4:30 am
    Recently, I had a series of “Groundhog Day” experiences with multiple vendors in the same market, in the same market area, while seeking the same product that all of them sell. Of course, they’re competitors, though some of them may be owned by the same people or corporation. I didn’t look that hard, but I doubt that’s the case. What I found most interesting about this situation is that they were identical in almost every possible way. If you switched the logo, phone number, business name and address between each of them, you’d find it difficult to figure…
  • Earning return business, part two

    Mark Riffey
    23 Jul 2014 | 4:45 am
    Last time, I shared a story about how Best Buy avoided losing my family’s phone business (and perhaps all our business) by bending the rules a little on an insurance claim that had gotten in the weeds thanks to a combination of errors on our part and theirs. This week, car rentals. We recently drove 1300+ miles to see my mom and rented a car for the trip. Most of the adventure occurred during the rental car pickup, of course. Deliver what you promise, unless you can’t I reserved a small, high-mileage car for the trip. My evil plan was to rent a car whose difference in gas mileage…
  • Earning return business

    Mark Riffey
    21 Jul 2014 | 4:00 am
    When you make client service decisions, do you weigh the cost of losing the client in your decision? I’m talking about the hard cost of losing that client, not the often fuzzy, sometimes made up, and frequently inaccurate cost of a loss, that usually includes the 10-20 people (on average) that an unhappy client will tell after a poor experience – even if it’s their fault. While that does tend to happen, it’s this unhappy client I’m focused on, not their friends, family and coworkers. That’s the one you’re almost sure to lose in a badly handled…
  • Accelerated change redefines your market

    Mark Riffey
    9 Jul 2014 | 3:29 am
    Last month, Harvard Business Review’s Brad Power wrote a short piece about something software people have known for years, even if they ignore it: The rate of change is accelerating. An excerpt from Power’s piece: I spoke with Andy Singleton, CEO of Assembla, a firm that helps software development teams build software faster. He told me the story of Staples vs. Amazon. As you might expect, Staples has a big web application for online ordering. Multi-function teams build software enhancements…
  • Consistency drives word of mouth business

    Mark Riffey
    30 Jun 2014 | 6:09 am
    Last week, my wife and I went to a place we’d been looking forward to for some time.  Our 31st wedding anniversary dinner was the perfect occasion to try a new (to us) place, so we went to a local Cajun restaurant whose entree price ranking is $$ and name includes “Orleans”. Long time readers know I rarely name poor performers. I’ve made note of the theme, price range and part of the name to set the expectation you’d expect to find there. Expectations vs. Reality The combination of Cajun, $$ and Orleans implied white tablecloths, a Bourbon Street vibe /…
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  • Taxi Stockholm launches interactive tourist guide

    31 Jul 2014 | 3:36 am
    In cooperation with Swedish ad agency King, Stockholm’s biggest taxi company, Taxi Stockholm, has just released a new type of tourist guide based on GPS data from millions of taxi journeys around Stockholm – Taxi Trails. Visit the site here Agency is King Sweden Taxi Trails is part of an integrated advertising campaign with outdoor ads in Stockholm and digital ads on Swedish tourist sites promoting the guide, which is available on mobile, tablet and desktop.
  • Stop. Think. Respect.

    30 Jul 2014 | 4:44 am
    ‘Stop. Think. Respect’ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaign’s second phase — launched with a video this morning — highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And it’s quickly picking up speed on Facebook. The video was accompanied by…
  • Playboy Generation

    24 Jul 2014 | 4:58 am
    Body Sprays. Lynx/Axe getting a run for their money… After promoting Playboy VIP and Super Playboy, DDB Paris was asked to promote another new range of products, Playboy Generation. It’s a bit funny. See the ads below. Come to Party / Playboy for Him: Come to Party / Playboy for Her Bathroom Selfie / Playboy Body Spray for Him
  • The unfortunate clementine: from bastards to beauties

    22 Jul 2014 | 2:18 am
    How wonderful would it be if supermarkets could encourage healthy eating, at a cheaper price and in a way that helps the environment too? Well French chain Intermarche and agency Marcel have pulled it off with an inspiring case study video that tells the story very well. I believe that this is a rare example of how an agency has used both creativity and innovation to solve a business (and societal) problem. Creativity in the the campaign idea of Les Fruits & Legumes Moches (or Inglorious Fruits and Vegetables) that creates impact by highlighting that the unusual looking is still just as…
  • End of the World via Social Media

    12 Jul 2014 | 11:08 pm
    Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends. Visit the website here The site continues to a desktop display where users can interact with a series of social media feeds personalised for them. Agency is Soap Creative
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    All You Need Is A Good Idea!

  • I know where you are reading this blog

    Jay H. Heyman
    31 Jul 2014 | 8:32 am
    (Photo credit: Wikipedia) Though not long ago I would have assumed you are reading this post on your computer, it is more and more likely that you are reading this on your mobile device, be it smartphone or tablet. So if you think you are creating ads for the suddenly slightly old-fashioned desktops, you are probably creating old-fashioned communications. As this Wall Street Journal article points out, after less than a decade, smartphones and tablets will draw more money from advertisers than newspapers or radio.  “Historically we’ve had these really basic, tiny little banners that were…
  • A creative tip from Sylvester Stallone

    Jay H. Heyman
    28 Jul 2014 | 7:04 am
    When you think about creativity, Stallone may not be the first (or 98th) name that comes to mind. But when you consider his career more thoroughly, his creativity is truly amazing. From Rocky, to Rambo, to The Expendables, he has created a new and appealing version of himself over and over, while always staying true to his essence. And he’s been doing it for thirty-plus years.So when I came across the advice he has given Ronda Rousey, an Ultimate Fighter Champion who is appearing, with little previous acting experience, in The Expendables 3, I discovered one reason for his longevity:; his…
  • Share a Coke with Jay

    Jay H. Heyman
    24 Jul 2014 | 7:27 am
    I like what Coca-Cola is doing with their Share A Coke campaign. First launched in Australia in 2012 and now in more than 50 countries, Coke invites fans to find their names -- and the names of family members, friends, coworkers -- on bottles of Coke, Diet Coke and Zero. According to Stuart Kronauge, senior vice president, sparkling brands, Coca-Cola North America, (now that’s a title!) “For teens and Millennials, personalization is not a fad, it’s a way of life. It’s about self-expression, individual storytelling and staying connected with friends.”1.25- and 2-liter bottles will…
  • Below average

    Jay H. Heyman
    21 Jul 2014 | 7:53 am
    I think my annual creativity contest might have used the two ads above as the subject. As in, “Explain what the heck these ads are trying to say and win my book.” Though I might make a (weak) case for the tagline, “Beat Average,” I can find —pun ahead — no nourishment in the headlines. If you understand the ads, please explain them to me in the comments. You won’t win a contest, but you will have my creative gratitude. Got the idea? Related articles Average Stock Market Returns Aren't Average Are You Average Or Are You Fit? Be a Great Marketer, Not an Asshole
  • We have a winner(s)

    Jay H. Heyman
    17 Jul 2014 | 6:44 am
    First, let me thank all the creative types who entered the “Write a slogan. Win a book” blog contest. The rules were simple, the number of clever entries astounding. What you were required to do was follow the examples from the “Honesty in advertising” blog, creating truthful ads for products or services; what these products actually are, as opposed to their official claims. And for the first time, we have a tie! Two winners. (And yes, according to the newly revised rules,they will each receive a copy of my book, “All You Need Is A Good Idea!” and not have to share a copy.) So,…
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    Seth Godin's Blog on marketing, tribes and respect

  • Trading favors

    Seth Godin
    31 Jul 2014 | 2:56 am
    Those people who owe you—because you mowed their lawn, drove carpool, promoted their site, gave them advice, listened to you in the middle of the night—they will probably let you down. Favors aren't for trading, they wear out, they fade away, they are valued differently by the giver and the receiver. No, the best favors are worth doing for the doing, not because we'll ever get paid back appropriately.        
  • This is ours

    Seth Godin
    30 Jul 2014 | 1:55 am
    Last night on the bike path I passed a well-dressed citizen, walking along with a bottle of water. I was stunned to see him finish his water and hurl the bottle into the woods. I stopped and said, "Hey, please don't do that." He looked at me with complete surprise and said, "what?" as if he didn't understand what 'that' was. His conception of the world seemed to be that there was two kinds of stuff... his and not-his. The park wasn't his, so it was just fine to throw trash, in fact, why not? The challenge we have in the connection economy, in a world built on ever more shared resources and…
  • The easy ride

    Seth Godin
    29 Jul 2014 | 2:39 am
    We know what you want to accomplish. We know how you'd like everything to turn out. The real question is, "what are you willing to push through the dip for?" What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.        
  • Doing the hard things

    Seth Godin
    28 Jul 2014 | 2:20 am
    One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that. The other model is to seek out things that are insanely difficult and do those instead. Dave Ramsey does a three hour radio show every day. He books theaters and has a traveling road show. He has the discipline to only publish a new book quite rarely, and to stick with it for years and years as it moves through the marketplace. He has scores of employees. And on and on. By doing hard work that others fear, he creates unique value. Rick Toone makes guitars that others…
  • Brace for impact

    Seth Godin
    27 Jul 2014 | 2:55 am
    I would imagine that there are certain situations, perhaps involving the martial arts, where bracing for impact is a good idea. The rest of the time, not so much. If your car is about to hit a tree at thirty miles an hour, or the jet is about to slam into the wall of the Grand Canyon, it's not altogether clear that tensing all your muscles and preparing to be squashed is going to do you much good at all. Worse than this, far worse, is that we brace for impact way more often than impact actually occurs. The boss calls us into her office and we brace for impact. The speech is supposed to happen…
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    Ogilvy Blog Aggregator

  • Collaborating with SME Influencers in Social Content Marketing

    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
  • Tuesday Talks: The Man Who Discovered Einstein & Why Big Ideas Don’t Work | A Marketing Keynote Presentation

    22 Jul 2014 | 4:10 pm
    You could say I’m a lover of history. Not the boring “memorize which King came after which King” kind of history. No, instead I love the stories that history gives us of characters that we may already know, or objects we may interact with … but seldom think about in terms of their origins. This talk shares two of my favourite stories like that. The first is how Einstein’s brilliance truly became appreciated in his time. If you think about it, he was a humble patent clerk with ideas that challenges the status quo. So why would the establishment believe him?  It…
  • It Takes More than Just a Button

    22 Jul 2014 | 9:47 am
    Late last week, Facebook and Twitter both made news in the e-commerce space by announcing new functionalities to help users purchase goods from their platforms. Facebook has added a simple “Buy” button, while Twitter acquired a company that connects credit cards to buying actions. Both companies claimed that the new tools were more about improving the user experience, and less about making money – though that’s certainly the idea. On Friday, Marketing Week cautioned brands to be wary of the announcements, arguing that neither move will generate meaningful revenue any time soon. I…
  • Social Digest – Are you smart enough for these jokes?

    22 Jul 2014 | 1:34 am
    The internet’s a pretty big place, with lots going on. How can you hope to keep up with it all? Maybe you want to stay up to date with the latest changes to Facebook, but you’re too busy writing that strategy doc. Or you want to find out about the latest and greatest Snapchat campaigns but that content calendar’s taking longer than you thought. OR you really feel like looking for GIFs of Jesse saying “Yeah Science!”  but you’re too busy giggling at GIFs of Gretchen yelling “YOU CAN’T SIT WITH US”. Whatever it is, I’m here to help.
  • Ma déception Social TV en France

    21 Jul 2014 | 2:40 am
    Il y a quelques mois, je m’engageais dans un débat à distance à l’occasion de la quatrième édition du rendez-vous Communauté consacré à la Social TV. Dans un format Twitter forcément raccourci, j’y exprimais mon agacement devant un traitement auto-congratulant ronronnant d’une opportunité que les chaînes françaises me semblent prendre mollement. Les initiatives de la Social TV depuis 3 ans se sont multipliées, elles m’ont amusées sans me convaincre complètement, persuadé qu’elles devraient faire plus, autrement, dès maintenant. Je vais…
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  • Channeling Your Inner Editor

    30 Jul 2014 | 6:44 am
    Guest post by Joan DeMartin  In the perfect writing world, you would have teams of dedicated professional editors to review each piece of your writing, and their insightful comments would only enhance your otherwise gifted prose. Uh, wake up! Reality intrudes with the dawn, and we writers mostly have to edit our own writing, whether it's our daily email communiques, blog posts or more detailed business communications. Admittedly, professional writers for magazines and other publications do have editors, and maybe they’ve also cultivated a few trusted friends who read their work before it…
  • #NationalLipstickDay Oh my!

    29 Jul 2014 | 2:14 pm
    by Yvonne DiVita Seriously, National Lipstick Day? Who knew? Well, Kristin Elliott of Doodie Pack pet supplies, which I LOVE... tagged me on Facebook with this news and I'm dancing around my desk now. #NationalLipstickDay was created just for me. Well, it seems like it was created just for me. Me and my little blog. Of course, there are a good many 'lipstick' sites or mentions, these days. But back when this blog was launched, WE were the first. And we're still the best. Huffington Post has an article on the day, today. Here are a couple of their points about Lipsticking: (they have great…
  • Smart Savings Online #FruggaSmartSavings

    25 Jul 2014 | 2:17 pm
    Frugga Smart Savings by Yvonne DiVita I am being compensated for this post, but I eagerly accepted the assignment because ... hey, it's shopping online! You KNOW the comments and opinions are my own. I only share with I believe, folks. So, who shops online? All ya'all do. Don't fool me! It's a woman's pasttime. I was writing about the whole shopping online, marketing online, and women way back in the early part of THIS century, way before the old fogies of that previous century got wind of what was happening. Women like shopping. I don't profess to understand why, even though I'm a woman, but…
  • 3 Tips for Kicking Butt...Even When You Don't Feel Like It

    Laura Smith
    25 Jul 2014 | 2:15 pm
    By Laura Kay (formerly Smith), Chief Firecracker, Pink Spark Systems Ugh. Divorce. Have you been through one, My Dear? I hope not. But, if you’re like a lot of us, you’ve been there ~ done that. Me too. In fact, recently ~ like this year. Believe me, one of my New Year’s resolutions was NOT divorce. Yet, here I sit. New name. New home. New everything. If you happen to be traveling down a rough road right now, I thought I’d share a few of the activities that have brought me through the past few months ~ albeit, somewhat tattered ~ but still whole. 1. Just do ONE day at a time. More…
  • Your Life #Trending

    25 Jul 2014 | 1:35 pm
    Post by Blog Manager Robbi Hess I was #havingdinnerwithfamily and then I #walkedthedog before I #hadicecreamwithfriends and finally I #saidgoodnight. Aaahhh, the hashtag, the measurement by which we gauge our life... or so it seems. Remember, back in the "olden days" when the hashtag was called the pound symbol and it indicated a measure of weight or the end of a book or article (if you were a journalist) or the symbol you pressed on a telephone keypad (remember those) when you wanted to get to a different menu? Or remember when it was just plain called the number sign. Today, the hashtag is…
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    Web Ink Now

  • Why I Totally Hate Google Hangouts!

    David Meerman Scott
    30 Jul 2014 | 8:57 am
    Google Hangouts on Air make me feel stupid. I’ve agreed to do about 20 interviews via Google Hangouts on Air and every time I’ve tried to log onto one, there has been a problem. My technology failure makes me look dim-witted I don’t like that feeling one bit. In most cases, the problem is probably user error. Yep, I freely admit my failure to log in quickly is likely due to ineptitude. But in my defense, I’ve been able to master a lot of technologies, so I’d like to think there’s something that’s not intuitive enough with Google Hangouts for a dummy like me to handle. The…
  • Upgrade to Canada #social program nabs tourists from other countries

    David Meerman Scott
    28 Jul 2014 | 9:43 am
    Last month I presented at an event in Winnipeg, Canada for Travel Manitoba. The travel market is crowded and consumers have lots of places to find information about places to visit. Into this environment, the best content can win the day. I had an opportunity to speak with Siobhan Chretien from the Canadian Tourism Commission to learn about a terrific social experiment they conducted. Upgrade to Canada involved intercepting travelers at the Frankfurt and Lyon airports and persuading people to switch their holiday plans on the spot to visit Canada instead. People only had a few minutes to…
  • The Health Club That Tells Its Story by Exercising an Attitude

    David Meerman Scott
    24 Jul 2014 | 6:56 am
    I’ve been a member of health clubs in four cities where I’ve lived: New York, Tokyo, Hong Kong, and now in the Boston suburbs. In each location, my decision to join a club was spontaneous. I’d think, “Oh, shoot. It’s mid-December and my New Year’s resolution is to get fit, so I need to join a gym.” (That’s exactly what happened when I lived in New York City.) Or several years ago when I decided to swim a day or two per week to keep in shape for surfing, I decided to join a club with an indoor pool. I used social media to ask my friends who live in the Boston area about the…
  • Sales Benchmark Index lists its competitors on its new site

    David Meerman Scott
    22 Jul 2014 | 6:59 am
    Sales Benchmark Index, a sales and marketing consultancy focused on helping B2B companies make the number, recently updated their site. Besides going with an interesting black and white design, they also created a page that lists their competitors, including McKinsey, Bain, Accenture, and others. The page also includes links to the competitors sites. Interesting move! Sharing the names of your competitors with your buyers I’m friends with Greg Alexander, CEO of Sales Benchmark Index. We served on the Eloqua advisory board together. @GregAlexander is very active in social media and is…
  • Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

    David Meerman Scott
    18 Jul 2014 | 5:12 am
    Forty-five years ago today, the crew of Apollo 11 was on the way to the moon in their historic first lunar landing mission, the most audacious and globally significant accomplishment in human history. One thousand years from now, only two things from the period we are living in today will be remembered by history: 1) Human’s first expedition to another planetary body and 2) the development of web enabled mobile technology that connected every human on the planet with each other in real time. Sadly, after the Apollo program concluded in 1972, humans have been stuck in low Earth orbit and…
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  • CASL – Three Weeks Later

    Matthew Vernhout
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matthew Vernhout
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matthew Vernhout
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
  • CASL Countdown: Week 2 – The Home Stretch

    Matthew Vernhout
    16 Jun 2014 | 1:22 pm
    CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper forms). Data sending sources – You have a clear understand of all your output sources, if this is unclear for email consider turning on DMARC in reporting…
  • CASL Countdown: Week 3 Compliance and Monitoring

    Matthew Vernhout
    10 Jun 2014 | 8:28 am
    With less than three weeks until the legislation comes into force (July 1st) and most of your CASL planning should be complete. Now is the time to activate your compliance monitoring programs and to test their functionality. after spending time working out the kinks as described in Week 4 start to look at the compliance portion of your program. What is the auditing process, who is in charge of monitoring the deployment teams are following the processes (remember rush deployment jobs often lead to mistakes), how ofter will you audit the team. Be sure to document these processes so you have…
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    Online Marketing Blog - TopRank®

  • Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

    Lee Odden
    31 Jul 2014 | 9:18 am
    The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row on a conference eBook project highlighting strategic and practical content marketing advice from select #CMWorld speakers. As an extension of the conference storytelling theme, this year’s project is a series of…
  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
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    Ads of the World™

  • Coco's Bakery: Cowboys

    31 Jul 2014 | 9:51 am
    Advertising Agency: DeVito/Verdi, New York, USA Copywriter / Creative Director: Rob Slosberg Art Director: Serge Machial Head of Production / Producer: Barbara Michelson Managing Director: Alan Brown Production Company: Backyard Director: Greg Bell Producer: Candace Tomarken President / Partner: Blair Stribley Managing Director / Partner: Chris Zander Executive Producer: Kris Mathur Head of Production: Emily Malito Editor: Anthony Marinelli / ShootersNYC
  • Coco's Bakery: Big baby

    31 Jul 2014 | 9:51 am
    Advertising Agency: DeVito/Verdi, New York, USA Copywriter / Creative Director: Rob Slosberg Art Director: Serge Machial Head of Production / Producer: Barbara Michelson Managing Director: Alan Brown Production Company: Backyard Director: Greg Bell Producer: Candace Tomarken President / Partner: Blair Stribley Managing Director / Partner: Chris Zander Executive Producer: Kris Mathur Head of Production: Emily Malito Editor: Anthony Marinelli / ShootersNYC
  • BMW: BMW M235i Driftmob

    31 Jul 2014 | 9:41 am
    Advertising Agency: Interone, Germany Chief Creative Officer: Michael Ohanian Executive Creative Directors: Max Lederer, Thomas Heinz Creative Directors: Florian Barthelmess, Björn Neugebauer Copywriter: Daniel Ernsting Art Directors: Jonathan Roolf, Christian Petersen, Erik Bierschenk, Till Heumann Accounts: Jan Anderßen, Wolf Bockelmann Production: Julian Holland, Hermann Krug
  • AT&T: Yellow subtitles

    31 Jul 2014 | 9:30 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Director: Matt MacDonald Senior Creative Directors: Erik Fahrenkopf, LP Tremblay Creative Director / Art Director: Grant Mason Associate Creative Director / Copywriter: Iain Nevill Associate Creative Director / Copywriter: Tim Wassler Senior Producer: Angela Narloch Executive Music Producer: Melissa Chester Production Company: Smuggler Director: Randy Krallman Director of Photography: Nigel Bluck Line Producer: Cory Berg Editing Company: Cosmo Street Editors: Aaron Langley, Tom Scherma…
  • AT&T: Handshake

    31 Jul 2014 | 9:29 am
    Advertising Agency: BBDO New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Director: Matt MacDonald Senior Creative Directors: Erik Fahrenkopf, LP Tremblay Creative Director / Art Director: Grant Mason Associate Creative Director / Copywriter: Iain Nevill Associate Creative Director / Copywriter: Tim Wassler Senior Producer: Angela Narloch Executive Music Producer: Melissa Chester Production Company: Smuggler Director: Randy Krallman Director of Photography: Nigel Bluck Line Producer: Cory Berg Editing Company: Cosmo Street Editors: Aaron Langley, Tom Scherma…
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    Marketing & Strategy Innovation blog

  • Don't Chase Unicorns

    30 Jul 2014 | 3:28 pm
    The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusas, never had any stories of unicorns, they simply believed that some existed somewhere. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Greg SatellmythsloyaltyinfluentialsageMillenialsreason
  • The Growth Share Matrix Revisited

    30 Jul 2014 | 1:59 am
    Thanks to Andrew Warren-Payne for pointing me at this work by Boston Consulting Group revisiting their classic growth share matrix.Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Neil PerkinresearchgrowthchangeBCGagile business
  • A Super-Simple Way To Make Your Prices Seem Lower… With One Catch

    30 Jul 2014 | 1:32 am
    Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: genderpriceneuromarketingcoloursRoger Dooleyresearchbuying behaviour
  • Is Your Customer Experience Suffering from Short-Sightedness?

    30 Jul 2014 | 1:20 am
    I originally wrote today's post for The DiJulius Group; it was posted on their blog on May 15, 2014.Is your company short-sighted when it comes to the customer? Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: customer experiencesAnnette Franz Gleneickivisionlong term view
  • Connect Internal Culture to External Cultural Movements

    29 Jul 2014 | 2:30 pm
    From What Great Brands Do: By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Denise Lee Yohnorganisational behaviourcultural movementsbrand culture
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    mobileStorm » Digital Marketing Blog

  • mobileStorm CEO Jared Reitzin Talks Healthcare Innovation at mHealth + Telehealth World 2014

    Mobile Marketer
    31 Jul 2014 | 6:00 am
    During last week’s mHealth + Telehealth World 2014 conference in Boston, Massachusetts, mobileStorm CEO Jared Reitzin was among the knowledgeable industry panelists discussing the future of healthcare technology. If health apps were more engaging and more fun, consumers would start using them in a heartbeat, Reitzin asserted during the conference. While big data is revolutionizing healthcare, strategies borrowed from the gaming industry, for example, could motivate healthy behaviors in consumers. mHealth apps need to be personalized, engaging, and irresistible, suggested mobileStorm’s…
  • No Small Thing: ‘Internet of Things’ Forecasts Sky High

    Mobile Marketer
    30 Jul 2014 | 6:00 am
    Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other things. In other words, while you’re checking that Facebook status, your cell phone is talking to your refrigerator. Homes, cars, appliances, medical devices, and more could constitute the next wave of market growth. That’s the conclusion of a new report from eMarketer entitled “Key Digital Trends for Midyear 2014: The…
  • India’s Mobile Share Growing, but Still Remains Small

    Mobile Marketer
    29 Jul 2014 | 6:00 am
    India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India is the fastest growing among all verticals in the digital advertising space,” says Praseed Prasad, national trading head (digital media) at GroupM, the media buying agency of WPP. “This is primarily because consumers are spending more time on mobile Internet activities as compared to desktops, subsequently growth…
  • Creating Content Now a Must for Brands

    Mobile Marketer
    28 Jul 2014 | 6:00 am
    “While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is talking about the fact that content marketing — the development and distribution of any type of media by a brand — has “been hot for a while now.” It’s only getting hotter, he argues. “According to Contently, 54 percent of consumers would consider ending a relationship with a retailer that fails…
  • Data-Driven Marketing: Spending Still Climbing

    Mobile Marketer
    24 Jul 2014 | 6:00 am
    Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, compared with 38.4 percent who said the same in Q4 2013,” according to a post at eMarketer. The research also indicates that data-driven marketing investments may have come to a bit of an impasse. More than half of survey respondents didn’t expect to change…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Going bigger might not always be better - Expanding your law firm requires careful analysis

    Toronto Marketing Blog
    8 Jul 2014 | 2:46 pm
    We often use growth as a metaphor for success. But is it really?  Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article 'Going bigger might not always be better', in which I was quoted. Here is a short excerpt:...“Whatever your goals are, make sure you are clear on them first before you make a decision about expansion and be honest with yourself about what those are,” Bekhor says. “You could blindly expand your firm, add three new lawyers, and at the end of the day you’re taking home the same salary or doing work that you don’t…
  • The law firm retreat... why your firm should have one this year

    Toronto Marketing Blog
    24 Jun 2014 | 10:18 am
    If you follow @wiselaw on twitter you're probably already aware that I recently assisted with their first law firm retreat and that we are now working on the resulting action plan.So, why did Wise Law Office decide to have a retreat? And why should your firm have one too?Every law firm has burning questions about how to make the firm better at something, more focused, more profitable, more efficient... While such questions may come up from time to time, they mostly linger in the background to be dealt with another day, a day that may or may not ever come around.  This may sound…
  • Maximizing the value of referrals to law firms

    Toronto Marketing Blog
    18 Jun 2014 | 2:24 pm
    I was recently interviewed by Natalie Alcoba  at The Lawyers Weekly on maximizing the value of referrals to law firms.  Here is a short excerpt from her article:Lawyers should step back and consider what would motivate someone to send a client their way, says Sandra Bekhor, a marketing consultant. “Beyond great service, knowledge and experience, point of difference is key. If your firm offers a genuine and valued difference — whether that’s special expertise or a specific way that you approach your subject matter or your clients, human touch,…
  • Why do architects sell themselves short with predictable websites?

    Toronto Marketing Blog
    4 Jun 2014 | 10:58 am
    The last few times I've given marketing seminars to architects, I boldly went where I haven't gone before.  I asked the audience straight up if they thought that architects, interior designers, engineers and other design professionals were using a formula to develop their websites.I was met with a resounding YES.  The components themselves - beauty shots, portfolios, discussions about context and client service - aren't necessarily the issue.  The degree to which this information has been strategically framed and organized, both graphically and…
  • A firm handshake for unsure times: Trust is no longer assumed — lawyers need to earn it

    Toronto Marketing Blog
    29 May 2014 | 8:24 am
    A firm handshake for unsure times written by Sandra Bekhor, was published by The Lawyers Weekly (May 30, 2014 issue).  Below is a short except.It used to be that whether you were a partner, employee or client of a law firm, trustworthy behaviour wasn’t just an expectation, it was a given.  You could count on a handshake. What about now? What has changed?  Everything, perhaps. From the Internet and technology, to firm break-ups and mergers, and globalization and alternate business structures, the legal marketplace has experienced rapid…
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    David Airey, graphic designer

  • No More Landmines

    David Airey
    28 Jul 2014 | 1:54 am
    This poster by Columbian designer Victor Manuel Barrera got my attention. “I wanted to highlight a problem that lingers long after countries have been at war. Planted like seeds of death and mutilation, land mines are indiscriminate, making victims of soldiers and civilians, children and adults. Most people who activate these mines will die, and those who survive often require amputations, leaving an imprint of indelible pain in their minds and bodies.” Victor’s design is one of 122 posters featured in the Graphic Advocacy exhibition. “Graphic Advocacy: International Posters for…
  • G . F Smith, 1885 onwards

    David Airey
    23 Jul 2014 | 5:26 am
    I always appreciate the work that paper specialist G . F Smith puts into the company’s print material. The 2014 “Portrait of a Company” book is no exception. Designed by Made Thought, with copywriting by Patrick Baglee, the book’s more than a promotional tool. It’s a good read, too. 1941 “On the night of 8 May 1941 German aircraft drop 157 tonnes of high explosive and 20,000 incendiary bombs onto the city of Hull. 116 people are killed and 160 more are seriously injured. The Osborne Street site, with its machinery, stocks and the company archive is reduced to rubble. By a…
  • The imai house

    David Airey
    14 Jul 2014 | 1:07 pm
    Despite the mixed reviews I’ve read, there’s something about the imai house I find appealing. This was the three-metre-wide plot of land available for the build. And here’s the same plot post-construction. The ground floor is recessed to make room for a sheltered driveway at the front, where a wall slides open to lead into a kitchen and dining room that takes up most of the ground floor. “We adopted a way to construct a house by reinterpreting scale, natural light, and the use of each room,” said the architects. Completed in 2013 in Okazaki, Japan, the house has…
  • Mike Dempsey on “the graphic designer and ethics”

    David Airey
    6 Jul 2014 | 9:18 am
    “If you are a designer, ask yourself: am I colluding with a food or drinks manufacturer in minimising the bad points of a product through a designed subterfuge to make the product look enticing to children? If the answer is yes, you have some serious thinking to do. A design ‘strategy’ is often little more than a plan of action to hoodwink customers into thinking that a product is good and safe for them and their children when it is not. Photo by duncan c “Or you might be colluding on promotional material to divert attention from the many levels (with still more coming out of the…
  • “The button that keeps us on”

    David Airey
    2 Jul 2014 | 1:55 am
    Kevin Ashton wrote a short piece called Creative People Say No. Here’s a quick excerpt: “We are not taught to say ‘no.’ We are taught not to say ‘no.’ ‘No’ is rude. ‘No’ is a rebuff, a rebuttal, a minor act of verbal violence. ‘No’ is for drugs and strangers with candy. “‘No’ makes us aloof, boring, impolite, unfriendly, selfish, anti-social, uncaring, lonely and an arsenal of other insults. But ‘no’ is the button that keeps us on.” Photo by iMorpheus It takes a few minutes to read the rest. Back in 2010 I talked about why it pays to say no. It’s…
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    Osocio Weblog

  • #Credence: The First Sci-Fi to challenge LGBT portrayal in film

    Marc van Gurp
    31 Jul 2014 | 1:00 pm
    Ever wondered what it might look like if a science fiction film presented LGBT people the way it should be done? #Credence will be the first Sci-Fi of its kind to challenge the way gay characters are portrayed in film. The project is in it’s early stages and there is currently an Indiegogo campaign for funding it. Credence tells the story of a family torn apart during the last evacuation on earth after violent storms have made survival impossible. Hope has been found in the form of new worlds that support human life, however due to limited rocket capacity and life expectancy only…
  • Whistles for Whistleblowers

    Marc van Gurp
    30 Jul 2014 | 1:20 pm
    This is very well executed fundraising campaign made for the German section of Reporters Without Borders from earlier this year. The idea is simple: buy a whistle to support the work of organisation for whistleblowers like Chelsea Manning and Edward Snowdon. “Whistleblowers pay a high price for the freedom of information. Yours is 6€.” The whistles are for sale on the campaign website. If you really want to criticize the campaign, then you can say that it is a worthless gadget. It will go away in a drawer, or worse, in the garbage. However, the symbol is relevant. And funny too.
  • Saddle Blossoms: The exhibition of bicycles’ abandoned time

    Marc van Gurp
    27 Jul 2014 | 1:20 pm
    In Tokyo, over 2 million bikes are disposed on the streets every year, but the problem has remained widely unnoticed. With COGOO, an organization aiming to create cleaner cities, agency TBWA\HAKUHODO transformed bicycle-parking lots with abandoned bikes into art galleries displaying SADDLE BLOSSOMS: A Beautiful Solution to an Ugly Problem. The agency collected dozens of abandoned bikes and recycled the saddles into planters to be used as an unforeseen new medium. They got support from botanical experts to plant special seeds that grow fast. The plants left outdoors grew under the different…
  • Elisabetta Canalis plays a dog in a hot car for PETA

    Tom Megginson
    25 Jul 2014 | 7:28 am
    It’s a typical strategy for PETA: Increase empathy for animal suffering by putting beautiful young women in their place: In this case, however, it’s an issue that most mainstream viewers can emotionally support. In our hyper-connected media environment, it seems that every day (in hot seasons) brings a new outrage story about dogs dying in, or rescued from, closed hot cars. Author: Tom Megginson
  • Condoms ask humans to wrap up for endangered species

    Tom Megginson
    24 Jul 2014 | 7:00 am
    The Center for Biological Diversity explains how condoms can save wildlife: The Earth’s population now tops 7 billion people. The rapid growth of our human population is pushing other species off the planet in what most scientists are calling the sixth mass extinction crisis. Yet this population explosion is too often ignored by the public, the media and even the environmental movement, while it continues to drive all the major environmental problems that plague our planet — including climate change, habitat loss, ocean acidification and resource depletion. The Center has been…
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    Greg Verdino's Marketing Blog

  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Technologies Changing the World

    Greg Verdino
    15 Apr 2014 | 1:42 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Promise & Peril in the Hypernetworked Now

    Greg Verdino
    11 Apr 2014 | 8:00 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Change to Thrive (DYK 6.0)

    Greg Verdino
    7 Apr 2014 | 9:17 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Creating a sustainable food culture with @OzHarvest for #ThinkEatSave

    Gavin Heaton
    21 Jul 2014 | 2:59 am
    In 2013, OzHarvest set themselves the goal to “feed the 5000” using rescued food. And after that first successful initiative, in 2014, the aim was to grow the one-day event significantly. For ThinkEatSave, OzHarvest partnered with with the United Nations to tackle the issues of food and nutrition security and sustainable food systems. Some of the nation’s top chefs, politicians and celebrities united at events held across Sydney, Adelaide, Brisbane, Melbourne and Newcastle to take a stance against food waste, and serve thousands of members of the public a free, delicious and hearty hot…
  • Challenges Facing the Digital Economy #SMWsyd

    Gavin Heaton
    15 Jul 2014 | 9:17 pm
    As part of the planning and advisory work that I am doing with Social Media Week, Sydney, we took a few moments out recently to share our thinking on the challenges that are facing Australia’s digital economy. This video captures the hot topics according to Tiphereth Gloria, Joanne Jacobs, Katie Chatfield, Ross Dawson, Jeff Bullas and myself. It’s shaping up to be an excellent conference. Hope you can make it. Tweet
  • Speak Up About Mental Health

    Gavin Heaton
    13 Jul 2014 | 11:19 pm
    Years ago when Mark Pollard and I were working on The Perfect Gift for a Man, we felt like we were doing something important – encouraging people, men in particular – to speak up, write and share their stories. And it wasn’t just the fact that young men commit suicide at more than three times the rate of women of the same age – nor even the severe impact that depression is having on young people – that was staggering. It was the way that people and stories came out of the woodwork once we asked. Stories are a powerful way of connecting – but they do need to find a space in which…
  • Going Viral for all the Wrong Reasons

    Gavin Heaton
    15 Jun 2014 | 4:25 am
    Every time someone reads, clicks or shares a link or piece of content that we have created, it sends a small dose of dopamine into our brain. This release provides us with a sense or reward, pleasure – and encouragement. It’s why (for the marketer) digital marketing or social media can be addictive. It is also why those who don’t use social media fail to understand the way that participation can become contagious – or how content can go “viral”. Unfortunately, the concept of “virality” has positive and negative connotations. And while the highs that come with a viral “hit”…
  • Tales of the One in Ten

    Gavin Heaton
    5 Jun 2014 | 6:04 am
    Disadvantage can shape an entire life. This short, animated film by The Smith Family called, David & the Big Heavy, follows the true story of a young boy struggling to cope with issues at home and school as his family adjusts to life in a new country. But then something happens that he could never have imagined. Watch and share and help change someone else’s story. Tweet
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    Experience: The Blog

  • Old, New, Newer and New Newer: The Past, Present and Future of the Collaborative Economy

    Augie Ray
    30 Jul 2014 | 10:11 am
    Tools like Facebook, Twitter, Yelp and Flickr have taught people the power of sharing more widely and have begun to alter attitudes about privacy. Today, you live more transparently and share more information than you ever would have been able (or willing) to in the past.Opinions, experiences, likes and dislikes that we used to share verbally to a handful of trusted friends and family today are captured, indexed and aggregated for all to see. The places you visit, the jobs you have held, the people you know, the food you eat, the teams you cheer, the hobbies you enjoy and the…
  • Four Mistakes Made By Borders And How To Apply The Lessons To The Collaborative Economy

    Augie Ray
    28 Jul 2014 | 6:13 am
    Everyone knows the sad tale of Borders Group. It failed to see the world changing and did not adapt to the Internet age, so the successful company quickly failed.But while the story of Borders Group is well know, I do not believe the lessons of the company's history are understood. It may be a well-known tale, but it is worth revisiting 2001 with fresh eyes, because it can teach us something important about 2014. The company's mistakes occurred in the early part of the Internet era, and as we are now in the early days of the collaborative economy era, it is the perfect time to…
  • Three Steps to Protect Your Privacy As You Use Facebook and Surf the Web

    Augie Ray
    15 Jul 2014 | 9:51 pm
    There's been a bunch of attention given to the topic of Facebook and trust as of late. Some folks got worked up when it was revealed that Facebook would leverage users' browsing history and app data to better target ads. Then there was the infamous study that demonstrated your news feed was not really personalized to you but could be manipulated as Facebook sees fit.What I find ironic is that people will vent a great deal at Facebook while doing little to protect their own privacy. Whether they are ignoring Facebook settings that can better secure their information, approving unnecessary and…
  • Is It Time For a Mobile Mind Shift Or a Customer Mind Shift?

    Augie Ray
    5 Jul 2014 | 10:26 am
    I just finished the book "The Mobile Mind Shift" by several of my Forrester friends, Ted Schadler, Josh Bernoff and Julie Ask. (If you use that link, you can download the first two chapters for free!) It is a good and timely book about how brands must monitor consumers' changing mobile habits, identify "Mobile Moments," empower employees and transform business processes.While I recommend this informative book, it left me thinking less about the need for companies to embrace mobile technology and more about how vital it is for them to empower people regardless of channel or technology.
  • It's About Trust, Stupid Facebook

    Augie Ray
    30 Jun 2014 | 8:11 am
    In the 1992 presidential election, a catchphrase emerged out of the Clinton campaign: "It's the economy, stupid." It was a reminder of the issue voters most cared about and the topic that would win the election. This rallying cry helped Bill Clinton defeat George H. W. Bush.If I were advising Facebook (which, I guess, I am with this blog post), I'd hang this in every office in Menlo Park and Facebook's other outposts:  "It's About Trust, Stupid." It is a reminder of the issue consumers most care about (eventually) and the topic that will keep Facebook on top. Facebook is in a very…
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    The Future Buzz

  • A New PR Resource For Search Visibility & Measurement

    Guest Author
    30 Jul 2014 | 1:49 pm
    The following is a guest post from Future Buzz community member Rebekah Iliff.In many ways, PR is still run the way it was in web 1.0: very very far behind the times. But we are making progress as more entrepreneurs and investors see PR as a wide-open opportunity – especially in terms of technological innovation.Beyond all of the various technologies that enable PR to streamline activities and take a more “programmatic” approach to campaigns, the PR role is shifting to include content marketing, social, native advertising, and in many cases SEO strategy. In other words, anything that…
  • HBO Doesn’t Get It, (Still) Forces Cable TV On Users For Streaming

    Adam Singer
    29 Jul 2014 | 9:57 am
    I really, really want to pay for HBO’s content. But I do not want cable TV. Or any ‘dumb pipe.’ I’ve written about this time and time again and having never paid for cable TV since moving out of my parent’s house in early 2000s I’m not being forced back into a world of subsidizing content I don’t want or can’t timeshift.So I was excited to see today’s news, that, as multiple media outlets reported, HBO is going “cable free.” Except they aren’t. And no media outlet got this story right. As reported by QZ in a story…
  • Soon Everyone Will Own A Smartphone

    Adam Singer
    8 Jul 2014 | 11:13 am
    I previously shared research on smartphone ownership that showed more than 50% of Americans own a smartphone. In that post I noted the day will come sooner rather than later that everyone has one: of all ages and demographics. The price is within reach for all and the improvements to your life are far too great to ignore.So I was pleased to see this research get published today showing that now 70% of Americans are using smartphones:As the laggards catch-up (this will happen very quickly: smartphones provide great benefits to even groups you wouldn’t expect, such as the elderly through…
  • Movie Attendance Plummets: 43% Decline In Y/Y for July 4

    Adam Singer
    7 Jul 2014 | 11:04 am
    We’ve been sharing data related to the decline of people physically going to the movie theater to watch movies for several years, while also showing consistent increases in users streaming content to the comfort (and high quality screens) of their homes.So it was no surprise to see data for this weekend’s July 4th box office showing that sales were the worst in decades. From Variety [emphasis mine]:Overall, this holiday weekend topped out at approximately $130 million, a 43.4% drop from last year’s Independence Day, which brought in $230 million overall. If these numbers…
  • Initial Data (And Common Sense) Is In: MJ Legalization = Positive

    Adam Singer
    30 Jun 2014 | 10:46 am
    Despite some who have a biased, uninformed or simply out of touch view on marijuana reform, the US is finally moving forward with the logical step of legalization. We already know from historic experience that prohibition just doesn’t work.And anyway, marijuana is less harmful to your body than alcohol, it accounts for a large % of our non-violent citizens being incarcerated (likely breeding some amount of violence in the process) and keeping it illegal encourages crime.So it was great to see some initial data come in on our first market to pave the way for a future growth area of our…
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    Damn, I Wish I'd Thought of That!

  • Newsletter #999: The “Do More” Issue

    Andy Sernovitz
    31 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A little extra oomph goes a long way. But a big extra oomph goes a longer way. It’s about more than having a great product or a worthy cause. It’s about making people say, “Wow, I can’t wait to tell someone about this.” Here’s how three different companies are doing more to earn word of mouth: 1. Make it wayyyy better 2. Think about the entire experience 3.
  • 3 digital designs that earn word of mouth

    Andy Sernovitz
    26 Jul 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. We don’t always share techie examples of word of mouth marketing, because word of mouth shouldn’t rely on digital or social media to work. But that doesn’t mean your web strategy couldn’t use a little WOM boost. Here are three ways to do it: 1. Feature your customers 2. Give it some personality 3. Make sharing fun 1. Feature your customers For their first anniversary, Free People, a women’s clothing retailer, replaced models with photos…
  • How to make water, pushpins, and Boring remarkable

    Andy Sernovitz
    19 Jul 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe it’s hard for your product to stand out, or maybe you have a name like Boring. Whatever your obstacle, you can make your stuff more remarkable with a little ingenuity. Here are three word of mouth strategies that turned underdog situations into word of mouth opportunities: 1. Make a scene 2. Make a partnership 3. Make it…
  • Newsletter #997: The “Make It Ugly” Issue

    Andy Sernovitz
    17 Jul 2014 | 8:00 am
    [Welcome back to the Damn, I Wish I'd Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The race to make the flashiest, most impressive, and most beautiful is a crowded one. Sometimes it’s worth it to make something great — but sometimes, doing the opposite can help you stand out. Here are a few examples to inspire you: 1. Compete with personality 2. Try lots of different things 3. Make it one-of-a-kind 4. Check it out: Fly Art 1. Compete with personality For crowd-funded…
  • Why useful is remarkable

    Andy Sernovitz
    12 Jul 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth for the long term. Here are three ways to do something so useful your customers can’t help but talk about it: 1. Make recommendations 2. Do more than say “thanks” 3. Make the small details count 1. Make recommendations When you check out at Barnes & Noble, they give you a list of…
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    Marketing Technology Blog

  • Navigating the Wacky Rules of Facebook Contests and Sweepstakes

    Douglas Karr
    31 Jul 2014 | 7:00 am
    Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some promotion guidelines from Facebook – and the folks at Shortstack have put together this concise infographic that points to the do’s and don’ts of Facebook promotions. Facebook promotions must be run on a Facebook Page… you know, that…
  • The Terrible 2014 CMO Guide to the Social Landscape

    Douglas Karr
    30 Jul 2014 | 9:52 am
    Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, I think this is a terrible infographic. Visually, it lacks any telling of an overall story whatsoever. It’s simply a collection of opinions gathered from articles and reports that – I believe – would do a terrible…
  • Your 2014 Digital Marketing Roadmap

    Douglas Karr
    28 Jul 2014 | 7:40 am
    Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but…
  • Reward Dragon: Incentivize Your Reviews and Word of Mouth Marketing

    Douglas Karr
    28 Jul 2014 | 2:08 am
    The majority of small businesses believe over half their business comes from referrals, yet 80% admit they have no system to consistently generate referrals. If you’re one of the 80%, you’re not utilizing a marketing strategy that has one of the highest conversion rates of any strategy. Reward Dragon is referral marketing platform for local businesses. It’s how small businesses power their refer-a-friend programs to multiply sales. Reward Dragon uniquely combines client testimonials, social sharing, and referral rewards to drive more revenue to their door. It’s a…
  • The B2B Sales Pipeline: Turning Clicks into Customers

    Douglas Karr
    27 Jul 2014 | 6:04 pm
    What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also provides marketing departments with a sense of urgency as to whether or not they’re driving enough visitors into leads. Many B2B companies operating in the industrial realm have longer and more drawn-out sales…
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  • Today’s profitability is the danger for the future

    Stefan Engeseth
    28 Jul 2014 | 12:30 am
    Today’s profitability is the danger for the future. Vice President Ulf Peters,  
  • Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors

    Stefan Engeseth
    25 Jul 2014 | 12:24 am
    Tom is that kind of speaker that takes control over the audiences mind, by telling a story so strong that we cant stop listen. Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors. We all become the stories we tell ourselves. Tom Asacker at TEDxCambridge 2014
  • Watch the Look Up video to get more out of summer than social media can offer

    Stefan Engeseth
    21 Jul 2014 | 2:50 am
    Social media has for many become the new addiction. It’s perhaps time to reflect and take a break from it, to be abel to enjoy summer time. Watch Look Up video and then walk out into a offline summer and enjoy live. There is a parody on this video called Look Down for does that will enjoy a online summer more. Thanks to Micke Darmell for sharing this video on his blog.
  • : Connecting the world of graphic design with Guy Kawasaki- new & fun startup

    Stefan Engeseth
    16 Jul 2014 | 4:38 am
    Guy Kawasaki is one of the master minds that makes the Internet more fun and sharable, for me he is one of the contributions that build and create the culture of the Internet by supporting the right i initiative, which Canva is. Guy is a part of this startup which let us use and connect with each other by graphic design and over one million photos by Canva. Canva makes it easy to work with others, letting you share and edit your designs with family, friends and coworkers. Watch this video to get a snapshot of Canva I believe that the success of Canva is it’s balance between…
  • One brand that can change lives

    Stefan Engeseth
    10 Jul 2014 | 12:41 am
    Last week in London I found this amazing brand; One Difference. The idea started in a pub and has grown into an interesting model of how corporations could be connected to the world we live in. I think they are a modern version in how today’s corporations could tap into responsibility for mother earth. Still, for most old school business it is as logical as walking on water. The One Foundation and many other of their projects make sense in a way that we all can walk with their mission to find solutions to bring water to those who need it. Here’s a video explaining more about the…
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  • What is Love: Are You Made For Each Other or Are You on a Journey?

    Jeremy Dean
    31 Jul 2014 | 6:25 am
    What your view of love does to your relationship.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Falling in Love Takes One-Fifth of a Second How Just One Night’s Poor Sleep Can Hurt a Relationship Brain Map of Love and Desire Still Thinking About Your Ex? Why It’s Bad News for Your Current Partner 10 Psychology Studies Every Lover Should Know
  • How We Learn: Reading and Math Ability Driven By The Same Genes

    Jeremy Dean
    30 Jul 2014 | 6:15 am
    First study to pinpoint the sole influence of genes on how we learn.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Fear of Math: How Much is Genetic? Our Genes Respond Positively to The Right Kind of Happiness Meditation Changes How Genes Are Expressed Here’s The Psychological Key to Early Academic Achievement You Can Learn a New Language While You Sleep, Study Finds
  • How The Right Type of Materialism Can Make You Happy

    Jeremy Dean
    29 Jul 2014 | 6:04 am
    All products were not created equal: some can even make you happy, new psychological research finds.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Buy More Experiences and Less Stuff How Aging Changes What Makes You Happy Happy Habits: How to Fix Bad Moods How To Be Happy: 6 Most Uplifting TED Talks Here’s Why Materialistic People Are Less Happy and Less Satisfied
  • 10 Remarkable Ways Nature Can Heal Your Mind

    Jeremy Dean
    28 Jul 2014 | 6:51 am
    People now spend up to 25% less time enjoying nature than they did 20 years ago. What is that doing to our minds?Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Urban Living: Green Spaces Improve Your Mental Health Meditation Benefits: 10 Ways It Helps Your Mind The Psychology of Why Kids (and Adults) Should Play Outside Tea: 6 Brilliant Effects on the Brain 5 Habits Proven to Reduce Risk of Alzheimer’s and Dementia
  • Poor Sleep Can Lead to False Memories

    Jeremy Dean
    27 Jul 2014 | 6:40 am
    Short of sleep? Your memory could be playing serious tricks on you.Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Poor Sleep: 8 Hours With Interruptions As Bad As Only 4 Hours How Just One Night’s Poor Sleep Can Hurt a Relationship Sleep Deprivation: The 10 Most Profound Psychological Effects Offline Learning: How The Mind Learns During Sleep Lying: False Denials Are Harder to Remember Than False Descriptions
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    The Accidental Product Manager

  • 5 Ways For A Product Manager To Deal With New Competition

    28 Jul 2014 | 2:00 am
    When new competition shows up, product managers need to know how to get aheadImage Credit Just when everything is going your way as a product manager, that’s exactly when something always seems to go wrong. One of the most common things that can happen is a new competitor shows up. Customers that you thought were a “sure thing”, now want to take a little bit more time to check out what new guy is offering. Your product and its product development definition are under attack. What is a product manager to do? 5 Ways To Handle New Competition When new competition to your…
  • Product Managers Need To Know How To Make Word Of Mouth Work For Their Product

    21 Jul 2014 | 2:00 am
    Word of mouth is the most powerful type of communication about your productImage Credit As product managers, it is our job to make sure that our products meet the needs of our customers. As part of our product development definition we spend a lot of time trying to find ways to get the message about our product out to our customers: we run ads, we attend tradeshows, and we create a great deal of collateral. However, it turns out that the most powerful form of communicating about our products is out of our hands: it’s word of mouth. Why Is Word Of Mouth So Powerful? Television…
  • Blockbuster’s Not Dead Yet: Lessons For Product Managers

    14 Jul 2014 | 2:00 am
    Blockbuster keeps hanging onImage Credit You may have read about the death of the Blockbuster chain of video rental stores. It doesn’t seem as though it was all that long ago when there was a Blockbuster store on every corner and we were all racing to return our videos before we got charged a late fee. However, times change and Blockbuster hit some hard times. They were eventually purchased by Dish Network and Dish has decided to pull the plug on the remaining Blockbuster stores. Except for 50 stores that are independently-owned franchise stores – they’re going to stay open. Is…
  • Perhaps It’s Time For Product Managers To Go To Prison

    7 Jul 2014 | 2:00 am
    Don’t keep your new product ideas locked up…Image Credit Ok product manager, let’s talk about something different for just a moment. As product managers we are all trying to do the same thing: identify a segment of customers who are underserved, use our product development definition to create a product for them, and then provide them with a solution that meets their needs while making money for our company. How hard could all of that be? It turns out that it’s actually pretty hard to do well. Chris Barrett has found a novel way to do this for a segment of customers who…
  • Product Managers And The Problem With Discounting

    23 Jun 2014 | 2:00 am
    If you aren’t careful, discounting can quickly get out of hand… Image Credit Every product manager out there would like more people to buy their product. Hmm, now just exactly how to go about making that happen? Sure, we need to provide our potential customers with the products that they want, but once we’ve done that, what else can we do to convince them to buy? It turns out that we have a powerful weapon called discounting that can be made to be a part of every product development definition, but if we’re not careful it can easily cause things to get out of control……
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  • 30 Little Life Secrets Learned By 30

    Sean Tiner
    31 Jul 2014 | 1:00 am
    At the end of last year, I turned 30. It was an extremely special time in my life, as I was just recently engaged, had returned to full health after a serious bike accident a few years earlier, and was at a good point in my life. From the exterior, itHere are 30 things, I learned from throughout my life. Some of these may be cliches, other 30) Dance like no one is watching 29) Learn from Failure. Reflect on success. 28)27)26) Call instead of text: 25) Try something new: 24) If #26 doesn't work, try an email: 23) Send Thank You Cards22) Send 21) Travel 20) Challenge yourself19) Break your…
  • #2 Best Selling Children's Book

    Sean Tiner
    24 Jul 2014 | 11:29 am
    The Adventures of Cee Lo The Duck, my first children's book, is climbing the charts! It's currently #2 on Amazon paid downloads for Children's Duck Books! The book encourages children to believe in themselves and embrace our differences.If you haven't already downloaded the book, here is a link to the Kindle page.Also, Nat Your Average Girl is running a giveaway contest this week for the book! Check it out.
  • The Best Children's Short Story

    Sean Tiner
    18 Jul 2014 | 1:41 pm
    This week, I published The Adventures of Cee Lo The Duck. It's a children's short story that features Cee Lo, features a young duck who is accidentally placed on a farm with chickens. Slowly, Cee Lo adjusts to life on a farm, but doesn’t feel he fits in. During a BIG twist, Cee Lo has to use his special talents –something all of the other chickens are afraid to do, to help save the farm! The kid’s story finds a balance between inspiring its readers and keeping children engaged. It teaches timeless lessons about fitting in, believing in oneself and accepting others for their unique and…
  • 2014 Mark Tiner Foundation Scholarship

    Sean Tiner
    3 Jul 2014 | 1:00 am
    2014 Mark Tiner Foundation Scholarship RecipientSome of you may not know, but my brother, Mark Tiner passed away 10 years ago. Shortly after he passed away, I organized some fundraisers to help create memorial scholarships in his honor. Each year a memorial scholarship and volleyball spirit award is awarded at Laguna Beach High School in his honor. Additionally, since 2006 a financial needs scholarship is awarded to a graduating high school senior from Orange County, CA. It’s a rewarding and bittersweet way to pay it forward and continue Mark’s name. Last month, My fiance and I presented…
  • Phuket Adventure!

    Sean Tiner
    26 Jun 2014 | 1:00 am
    As Marcus Proust, a french novelist, once remarked, “the real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Six months ago my fiance and I ventured to Phuket to seek international adventure, in quest of "the beach" from the 2000 film and to celebrate our engagement & good health. Our eyes were opened to the vast cultures and richness of Thailand's beauty and heritage. We arrived seeking a destination as tourists, be we left as travelers seeing the world in a powerful new light & appreciating the rich cultures that exist beyond our horizons.
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  • Keeping paid social advertising social

    Joe Webster
    31 Jul 2014 | 8:32 am
    Social media platforms such as Facebook and Twitter provide a wealth of targeting options and ad formats for advertisers, with a captive and highly engaged audience. However, beyond the targeting what can be done to ensure maximum engagement? The simple answer; keep it social! Too many brands fall into the trap of viewing these outlets as simply another platform for posting their ads, often re-purposing creative imagery from display and print advertising to serve as images in their audience’s newsfeeds. There’s nothing wrong with this, and if the aim of your campaign is purely brand…
  • ‘Subscribe is the new shop.’ – Are subscription business models taking over?

    Alex Shilton
    17 Jul 2014 | 5:20 am
    There was once a time when subscriptions and magazines were an established and monogamous pair. But now, the subscription plague is quickly spreading between industries. The modern day consumer wants on-going, easy access to their everyday products and commodities. As such, the one-time purchase may not be as appealing anymore, but instead, a flexible service that can last a lifetime may be. A subscription service could be anything from the perks of your Amazon Prime, to a monthly visit from your window cleaner. A subscription is a type of billing option, which charges an account on an…
  • Personal development at iCrossing – aiming to be a learning organisation

    Sharna Waid
    9 Jul 2014 | 3:05 am
    There has been a lot of talk over the past few years about the digital skills gap in marketing.  Econsultancy released a report in May 2014 (skills of the modern marketer) about how marketers need to be more technically adept and data focused, but most importantly it reveals how traditional soft skills like empathy, collaboration and lateral thinking are as important as ever – if not more so. In light of this, Rachel Collier, Chief Talent Officer at iCrossing discusses why personal development is such a vital ingredient of a digital marketing agency and how iCrossing has encouraged people…
  • Twitter app promotion

    James Mortimer
    3 Jul 2014 | 7:46 am
    Earlier this week Twitter introduced its latest new advertising products for mobile app promotion and we’re quite excited about them here in the paid social team at iCrossing. The new product will allow advertisers to target users with a card that they can use to download their app from directly in their timeline. In the past advertisers have been able to include links in tweets that would take users straight to the app store of their choice but this new product should make the process more efficient and improve download rates. To ensure that advertisers are meeting their cost per install…
  • The changing face of Facebook

    Sam Vining
    1 Jul 2014 | 7:04 am
    Latest research from Forrester shows that Facebook still dominates teens’ social media usage, but this doesn’t mean it can sit back and relax.  The challenge now for Facebook is to remain relevant to younger audiences as smaller competitors continue to innovate at a blistering pace. So far they have achieved this by tactically acquiring other technology firms – nearly 50 to date – once they’ve demonstrated the ability to attract and retain an audience. Although this has been successful to date, given the eye-watering costs ($1bn for Instagram, $19bn for WhatsApp, $2bn for Oculus…
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    Jim's Marketing Blog

  • How to attract attention and get people talking about your business!

    Jim Connolly
    31 Jul 2014 | 2:11 am
    This may be the most useful post I’ve written this year. As regular readers will know, I often talk about the need for business owners to attract the attention of their marketplace and give them a story worth sharing. Well, I recently experienced a great example of how the process works. I’m sharing it with you, because it’s so simple that anyone can learn the strategy, then think of ways to apply it into their business! Here’s what happened. How I attracted attention, started conversations and connected with people I decided to have lunch at a coffee shop yesterday.
  • 7 Habits of highly successful leaders

    Jim Connolly
    29 Jul 2014 | 3:04 am
    Over the years, I’ve been fortunate to work with some incredible leaders. Here are 7 habits, which are common to all of them: They don’t compare themselves to their competitors. They compare themselves to the work they did yesterday, and then commit to do better today. They show, rather than tell. They encourage others. They show up, even when it’s easier not to. They listen. They are keen to take responsibility. They spend their prime-time with friends or learning, not watching TV. Tip: Here are 21 Powerful habits behind highly successful business owners! The post 7 Habits…
  • Photos: What everyone needs to know about ageing online

    Jim Connolly
    28 Jul 2014 | 9:34 am
    Tammy was shocked when she emailed me today. She explained that she had been following a business expert on Twitter for years. Then today, he suddenly aged by around 15 years! 15 years older in just 24 hours Of course, the guy is just a day older today, than he was yesterday. The thing is, he’d been using the same photo on his online profiles for the past decade and, apparently, it was a few years old when he started using it. Yesterday, he decided to update his profile photo and like all of us, he looks very different than he did back in the late 1990′s. He has told his Twitter…
  • 1 Essential word your marketing needs, plus 1 you MUST avoid!

    Jim Connolly
    26 Jul 2014 | 12:35 am
    Here’s a quick tip, to improve the effectiveness of your marketing. It’s all about a word you use, which is negatively impacting how people feel about your business. That word is… change! People are hard-wired to fear change. We know that change, good or bad, is a source of stress. Even something as positive as the change that comes from getting married, buying a new home or setting off for a week in the sun, is a cause of stress. Because of the negative way people feel when confronted with change, it makes sense to remove the word from your marketing. Don’t worry, I…
  • Are you going to do your best work today?

    Jim Connolly
    24 Jul 2014 | 11:46 pm
    If not, what story are you telling yourself, which is motivating you to do less than you’re capable of? Just for today Tell yourself a more empowering story. Choose to give everything you do your very best shot. Then, do the same tomorrow. The world deserves to see what you are truly capable of… not a cranked-down version of your amazing self. Could this mindset have a direct, positive impact on your business and your life? Yes. Yes it could! The post Are you going to do your best work today? appeared first on Jim's Marketing Blog.
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  • Get Better Reviews for Your Company to Improve Your Online Reputation

    Samantha Gale
    31 Jul 2014 | 1:58 pm
    Remember when your mother told you if you didn’t have anything nice to say, you shouldn’t say anything at all? In the age of online reviews, that notion seems not just only passé, but almost counterintuitive. Don’t have something nice to say? The world’s your audience, kid. Let ’er rip. And what better place to voice your displeasure than on Google? The site has 620 million users every day and an ever-expanding footprint as the place to provide and receive consumer feedback. So what, as a company, should you make of Google Reviews? And, more importantly, how should you make them…
  • How to Improve the ROI of Your Marketing Program by Eliminating Silos

    Samantha Gale
    29 Jul 2014 | 1:05 pm
    Marketing departments are made up of numerous moving parts, and they’re most successful when all work together seamlessly towards a common goal. Unfortunately, this is often easier said than done. Because many marketing departments are segmented according to functions like advertising, public relations, digital marketing and so on, it’s far too easy to fall into dreaded functional silos. In fact, only 56% of marketers surveyed in the global “Teradata Data-Driven Marketing Survey 2013” said they routinely work with other functions. Meanwhile, only a third of marketers said they…
  • Tablet Users Should Be a Significant Focus of Your Mobile Marketing Strategy

    Samantha Gale
    28 Jul 2014 | 2:08 pm
    Tablets are taking over. It started with the iPad, but now countless technology companies have released tablets with increasing success. This infographic from Usablenet walks us through everything you need to know about the tablet industry, from technology trends to user behavior. Some of the key data points include: 12% of all Internet time occurs on tablets. Conversion rate on tablets is 2.63%. Almost a third of tablet owners will use their tablets for purchases (this will be two thirds by 2018). 51% of the travel audience owns a tablet. By the end of this year, there will be over 208…
  • If You Can’t Do This, You Should Stop Your Campaigns.

    Samantha Gale
    28 Jul 2014 | 3:57 am
    When people talk about the KPIs (key performance indicators) of their digital marketing campaigns, they throw all sorts of metrics around. Click-through-rate, Facebook likes, email subscribers… the list goes on and on. But the truth is that, unless you can measure the return on investment, these are all vanity metrics. (TWEET THIS) The problem is that a surprising number of marketers still don’t know how to calculate ROI. That’s why we at the 60 Second Marketer have created an eBook to walk you through the process and help you determine what aspects of your campaign are most…
  • How to Make Your Content Go Viral: Understanding the “Viral Loop”

    Samantha Gale
    24 Jul 2014 | 6:21 am
    People are communicators. We find things we like, and we share them with the people around us. This desire to share stems from many emotional needs: to seem smart, to cause trouble, to be helpful, or to simply feel connected. But no matter what need that desire fulfills, as marketers, we depend on it. We are constantly pushing for “the share,” thus aiming to produce shareable content that will help to spread our messages and grow our audiences. When a follower interacts with and shares content with a friend who then interacts with and shares it, our influence spirals outward, engaging…
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    Chiropractic Coach

  • Chiropractic Success Tips

    7 Jul 2014 | 1:11 pm
    Chiropractic Business Coach and Chiropractic Marketing Expert Drew Stevens shares his tips to help a thriving chiropractor. Tweet
  • Success With Chiropractic Websites

    7 Jul 2014 | 12:45 pm
    Chiropractic Coach Drew Stevens shares the secrets for a successful chiropractic website. Tweet
  • Dr. Drew’s Monday Motivation – Getting Successful

    17 Mar 2014 | 7:43 am
    Monday Momentum What to Focus On This Week – Many doctors fail because they belief their practice operates like an on/off switch. If there are staffing issues or revenue issues they can turn it off and begin anew in the morning. The real issue is a fear of failure or perhaps even a fear of success. Many fail because they think in terms of gloom and doom rather than what will be or could be. They sink into an abyss rather than look into the heavens to experience greatness. Fear causes depression, guilt, false experiences and inertia. If you desire to thrive you need to reject fear and…
  • Dr. Drew’s Monday Motivation – Reactivation Plans

    3 Mar 2014 | 11:47 am
    Monday Momentum What to Focus On This Week – I began my career almost 30 years ago, calling anyone and everyone I knew to inform them of the product/service I was representing. Not only was the initial call important but also so were maintaining contact. The notion of customer relationship management is just as vital to business today as it was 30 years prior. Ironically, ask any chiropractor or doctor and they will tell you that it is rare for them to tap into their databases and communicate with existing patients. This is sad since it takes 80% less money, time and stress to invest in…
  • Dr. Drew’s Monday Motivation

    24 Feb 2014 | 1:20 pm
    Monday Momentum What to Focus On This Week – Customer messages are like a song. There is a certain pitch, harmony and tone that either brings pleasure or reeks of pain. Too often we believe our own story enough we do not want to listen to another. Yet at the end of the day it is the customer’s contentment with our brand, our service, our culture and our interaction that gets them signing like a bird.   Birds like customers need encouragement, which requires you to go out of your way to service them well. There are times when a lack of familiarity will discourage singing so the…
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    Think customers: The 1to1 Blog

  • Will Robot Bloggers Support or Undermine Content Quality?

    Judith Aquino
    30 Jul 2014 | 9:01 pm
    Can an algorithm replace or supplement content created by your employees? Some businesses say "yes" as they adopt algorithm-based solutions that are designed to churn out marketing content and other materials. There’s more… To read the rest of this blog posting click here or visit
  • The "IT" Factor: How Infrastructure Impacts Performance

    Anna Papachristos
    29 Jul 2014 | 9:00 pm
    They say it's what's on the inside that counts. Yet, while we're still not quite sure who "they" are, this mantra certainly applies to IT. When it comes to implementing new systems and integrating the latest technology, companies must develop an infrastructure that allows staff to tap into customer data and improve the consumer experience effectively, with regard to both time and money. But, as businesses continue to balance new solutions with their legacy systems, streamlined internal operations are more important than ever, as the competition grows ever more fierce and formidable. There’s…
  • Customer Experience: Little Things Can Make a Big Difference

    Tom Hoffman
    29 Jul 2014 | 7:44 am
    I was recently reading a Forbes post by Micah Solomon which points to the importance of avoiding simple but critical language mistakes that often occur in customer service interactions. For instance, instead of an agent using terminology such as "You need to..." to a customer, a more appropriate and customer-friendly approach would be "We find it usually works best when...." Indeed, it's the little things that occur in customer interactions that can have a major impact on the customer experience. There’s more… To read the rest of this blog posting click here or visit…
  • Are You Ready for the 4-Day Work Week?

    Mila D'Antonio
    28 Jul 2014 | 11:07 am
    Earlier this month, Google Co-Founder Larry Page entertained the notion of businesses implementing a four-day work week during a fireside chat with Google co-founder, Sergey Brin, when he said that everyone needing to work frantically "is just not true." There’s more… To read the rest of this blog posting click here or visit
  • How PURE Insurance Built a Customer-Obsessed Business

    Guest Blogger: Sam Stern
    24 Jul 2014 | 9:01 pm
    PURE insurance is using its customer-obsessed business model to stand out in the insurance industry. Since its start in 2006, PURE has grown more than 40 percent each year, and has one of the highest Net Promoter Scores in any industry. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Pushing Through The Pain

    Mitch Joel
    31 Jul 2014 | 12:57 pm
    I have no idea what I did to my back... but it's bad. Really bad. When I used to do a whole bunch of close quarters combative training and coaching with Tony Blauer, I would often think about the notion of pain and what it means. Have you ever stubbed your toe? Your initial reaction is to scream out in pain, but is it really all that painful? Here's an exercise I used to do: I would take moments like stubbing my toe, getting a paper cut and other instances of personal abuse and, before yelping out in pain, I would ask myself, "does this really hurt?" I mean really, really hurt? More…
  • The Only Consumer That Matters

    Mitch Joel
    31 Jul 2014 | 6:32 am
    Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage of it. So, I do. I ask them questions. I prod them. I engage them. I do my best to not be a pest, while at the same time, I see these as moments that should never be wasted. If I'm lucky enough to be one of a handful of people to have direct contact with a former President or current New York Times bestselling author, it feels like a moment that should not be wasted. That being…
  • Social Media, Politics And A Myopic World View

    Mitch Joel
    29 Jul 2014 | 5:39 am
    Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather…
  • How Does The World See You?

    Mitch Joel
    27 Jul 2014 | 5:17 am
    Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something…
  • Six Links Worthy Of Your Attention #214

    Mitch Joel
    25 Jul 2014 | 6:12 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
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    Marketing Ideas You Can Copy

  • LinkedIn for VPs of Sales: Enhance Your Profile

    Katherine Drotos
    29 Jul 2014 | 4:15 am
    LinkedIn has become a valuable social selling tool for sales people. While VPs of sales typically don’t do the selling, you represent the company. Furthermore, clients and prospects will do a search online to learn more about you and your company before they connect. Your VP of sales LinkedIn profile is most likely to appear at the top of the search results. While you may not control what digital property of yours appears at the top of search results, you can control what your LinkedIn profile says about you. Take this opportunity to use these tips to improve your VP of sales LinkedIn…
  • Best 5 Blog Posts: Social Selling

    Katherine Drotos
    26 Jul 2014 | 4:15 am
    Social media is far more than a distraction or even a networking tool. Your network may be one of the most valuable resources you have, and it’s time to dive into the realm of social selling (if you haven’t already!). Odds are you’ve been doing social selling for some time, even if you haven’t realized it. Harnessing social media to reach out, share your expertise, and touch your prospects is a phenomenal method of marketing and nurturing. Here are our top 5 blog posts on social selling: Social Selling: Step Up Your Game Social Selling: 1 Big Idea to be 38x More…
  • Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

    Katherine Drotos
    19 Jul 2014 | 4:15 am
    “Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to understand that the thought process a potential customer goes through is no longer one directional and linear, but rather a web of potentiality. To start off, here is a useful tool we’ve found: The Customer Journey to Online Purchase And here are our pick for top 5 posts on the subject: You Can’t Own Your Customers’…
  • LinkedIn Profile: First Person or Third Person?

    Katherine Drotos
    15 Jul 2014 | 4:15 am
    Browse your connections’ LinkedIn profiles and you’ll most likely see that some tell their professional story in the first person and some in the third person. Which is ideal? There’s no right or wrong answer. In fact, many experts’ recommendations don’t lean one way or the other. They’re split. Support for Third Person Those supporting third person say that a resume is written in third person. Since LinkedIn represents a person’s resume, the profile should also be in third person. It also helps prevent sounding egotistical as it’s challenging to limit the use of “I” in a…
  • LinkedIn Premium Adds New Features to Enhance Your Profile

    Katherine Drotos
    24 Jun 2014 | 4:15 am
    LinkedIn Premium has just added some new features to visually boost paying members’ profiles and help them show up in more searches. Here is a round-up of the new features so you can supercharge your profile. Create a Catchier Profile with Visuals Stealing a page from Facebook’s book, the new visual features make members’ profiles more prominent. Members get an expanded profile header and a larger photo. Another feature coming soon is the ability to use a custom background. If you want to be one of the first to try out the new background feature, submit a request to LinkedIn. Premium…
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    Curiously Persistent

  • We Love the Internet 2014/30: The 21 years of 99 problems edition

    Simon Kendrick
    25 Jul 2014 | 1:32 am
    Part 1: For the day job Things to think about: Why You Couldn’t Escape Weird Al’s Marketing Blitz – making the most of his label’s short sightedness (it got his album to 1) Why “caregiver robots” are both inhuman and economically destructive How to flawlessly predict anything on the internet Being a Better Online Reader Synergy is Dead and it Never Existed in the First Place – David Hepworth on magazines and multi-platform media People are stupid – the law of averages The design process at GDS Reference points: World Cup 2014 stats 5 themes from The Age of Context by…
  • We Love the Internet 2014/29: The 200 calories edition

    Simon Kendrick
    18 Jul 2014 | 1:44 am
    Back to the regular schedule now… Part 1: For the day job Things to think about: Meet the “Game of Thrones” superfan who knows Westeros better than George R.R. Martin – using the audience to fact-check continuity Scarcity and ubiquity, and the difficulty of pricing art in a digital world How Yahoo! decides what to buy and who to pay – talent, tech and strategic buys are the categories The Great Fragmentation: We Are All Weirdos Now How a password changed my life – using temporary passwords for motivation Why the Myers-Briggs test is totally meaningless I’m sorry for coining the…
  • We Love the Internet 2014/28: The Arm-folding analysis edition

    Simon Kendrick
    11 Jul 2014 | 1:47 am
    Back once again… As the internet didn’t go on holiday at the same time as me, these links will be even more haphazard than normal Part 1: For the day job Things to think about: Method journalism – new journalism start-ups are defining themselves not by what they report, but how they are reporting it Weird corporate Twitter – finding the right tone of voice Dear Microsoft, you were right about the future Web 2024 – how the web ecosystem might be constructed in a decade’s time Project Babb: How The Telegraph is experimenting with digital micro-sites Why Audiences Hate Hard…
  • We Love the Internet 2014/25: The Building metaphors edition

    Simon Kendrick
    19 Jun 2014 | 4:29 am
    A day early, but no updates for the next two weeks and so the next edition will be 2014/28 Part 1: For the day job Things to think about: How Twitter killed the official movie website – includes ten of the best archived sites from days gone Why computer literacy is key to winning the 21st century The science of Comic Sans Reference points A website to help you build metaphors The future of media: 10 trends 27 people who have better job titles than you Interactive map of census data Longer reads: “Disruption is a theory of change founded on panic, anxiety, and shaky evidence” – Jill…
  • We Love the Internet 2014/24: The Clickbait dissertations edition

    Simon Kendrick
    13 Jun 2014 | 4:21 am
    Part 1: For the day job Things to think about: The internet has a content diversity problem Share: The icon no-one agrees on How Marvel’s API will change cultural criticism The computer in your pocket is becoming a mobile command centre for your life You’re probably using the wrong dictionary Why online tracking is getting creepier You need to hear this extremely rare recording – being rare is now rare Reference points 10 weird patents that Google owns 10 jobs that you could have in 2030 Visualising MBTA data Summaries of famous business books A programme to paint with polygons Longer…
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  • EXCLUSIVE: Jerry Mpufane exits Jupiter, joins M&C Saatchi Abel

    Herman Manson
    31 Jul 2014 | 6:05 am
    by Herman Manson (@marklivesJerry Mpufane is leaving his position as CEO of The Jupiter Drawing Room (Johannesburg) and joining M&C Saatchi Abel as group managing director, Gauteng. Mpufane joins Gauteng CEO, Jacques Burger, in leading the fast-growing agency which, after three years in business, already employs 100 people on accounts including Edgars, EDCON and Nedbank. Jerry Mpufane Mpufane joined Jupiter (JHB) in 2012. Before that, he served as MD of Draftfcb South Africa. “Looking for the perfect business partner” “For the past while, I’ve been looking for the…
  • Shelf Life: Hashtag a Polo and win

    Simone Puterman
    30 Jul 2014 | 8:46 pm
    Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: When art and brands collaborate by Hennessy; Dermalogica is the next brand to launch its own retail footprint; and VW launches its new Polo via social media this week. A visual feast from Shepard Fairey Contemporary American artist, design activist and illustrator, Shepard Fairey, was commissioned by Hennessy Cognac to design a limited-edition bottle, the ‘Hennessy Very Special by Shepard Fairey’. Fairey is famous for his multifaceted Obama Hope poster and ongoing ‘Obey Giant‘…
  • Indy Ad Exec: Extended payment terms are crushing adland

    Simone Puterman
    30 Jul 2014 | 8:31 pm
    by Tom Fels (@thomasfels There’s a red tide sweeping onto the shores of adland. Some of the worlds’ largest multinationals are extending their supplier payment terms to 90, or even 120, days. Outrageous! Nonsensical! Crippling! I would expect expletives like these to flow freely from advertising agencies. And yet, surprisingly, there’s been little reaction. Internationally brand owners such as Mondelēz, Procter & Gamble and, most recently, Mars are hiking their uniform payment terms as high as 120 days. As big business leaders, they’re not only setting a trend but also creating a…
  • #Top40TVratings: Mfolozi Street now the no. 2 show on TV

    Simone Puterman
    30 Jul 2014 | 5:08 pm
    by SAARF & MarkLives (@marklives) Mfolozi Street retains the no. 2 slot on our SAARF/MarkLives #Top40TVratings national chart — the slot it debuted in last week. Last week, too,  Leon Schuster’s There’s a Zulu on My Stoep (1993) made it to no. 16 nationally and no. 26 on DStv, and this week its the turn of Panic Mechanic which makes it into the no. 30 slot nationally (but doesn’t show up in our DStv chart). The Commonwealth Games makes it onto the 26th and 33rd slots. A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this…
  • Beyond Borders: Planning for the journey north of SA

    Simone Puterman
    29 Jul 2014 | 8:37 pm
    by Craig Page-Lee (@cpl_ignite) By now you’ve probably contemplated the desirability of the media prize north of our borders, packed your bags and applied for extra leave so that you can explore more of the continent while travelling on business. But there are many steps to take before the reality of such a journey is undertaken and such a wish realised. There’s also the helplessness and frustrations experienced when applying for visas and the increased heart beat and shock to the nervous system when you have the first blast of multiple vaccinations required when travelling north. Easier.
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  • Is Google Changing Search Forever?

    Marco Maceri
    21 Jul 2014 | 12:58 pm
    Search engine marketers monitor the movements of Google like stock brokers monitor the Fed. As a result, when anything happens with the global search behemoth, people take notice. That’s why I was interested to detect a significant change on a search engine results page the other day, as the change could represent a seismic shiftRead More Article by Marco Maceri at Is Google Changing Search Forever?
  • Rise of the Writer in a Google World

    Bill Rice
    17 Jul 2014 | 9:47 am
    The pen is about to become mightier than the sword, as they say. Ever since Google introduced Internet users to the magic of search, enabling a straightforward and direct way to ask Google to find what they want from the Web, content publishers have been beholden to the mystical Google search algorithm. In that obligation,Read More Article by Bill Rice at Rise of the Writer in a Google World
  • 5 Reasons to Love World Cup Soccer (*If You’re a Soccer Jerk Like Me)

    Marco Maceri
    10 Jul 2014 | 12:20 pm
    Give up, America? Do you love soccer yet? Unlike a goodly number of you, I happen to love soccer (or ‘futbol’ if you wanna be pretentious about it…and I do–right now–so, futbol futbol futbol). However, this World Cup proves that the number of folks in my camp is growing, while luddite soccer-haters are slowly beingRead More Article by Marco Maceri at 5 Reasons to Love World Cup Soccer (*If You’re a Soccer Jerk Like Me)
  • 3 Big Advantages of Remarketing

    Marco Maceri
    1 May 2014 | 8:22 am
    Maybe you’re starting to think PPC isn’t for you. You’ve spent some money, it hasn’t delivered the results you were hoping to see, and now the powers-that-be are getting restless about the expenditure and wasted man-hours. And it should be said: you could be right. As an agency, we offer PPC marketing management as aRead More Article by Marco Maceri at 3 Big Advantages of Remarketing
  • Successful Strategy is Responsive Strategy

    Marco Maceri
    22 Apr 2014 | 9:26 am
    In the digital world, things are constantly in motion; change is the only constant. Information is disseminated at an incredibly rapid pace. Where once people waited for the evening news or morning paper to process the events of the day, in the Information Age, we possess the means to become, more or less, instantaneously self-aware.Read More Article by Marco Maceri at Successful Strategy is Responsive Strategy
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    Technology & Marketing Law Blog

  • ‘Silk Road’ Ruling Will Hurt Online Commerce (Forbes Cross-Post)

    Eric Goldman
    30 Jul 2014 | 7:43 am
    You may have heard of Silk Road, an online marketplace that enabled hard-to-trace buying and selling of illegal goods. The court says it was “as if the purchases were occurring on eBay;” buyers and sellers could even leave feedback about each other. Silk Road’s alleged creator and operator was Ross William Ulbricht (a/k/a “Dread Pirate Roberts,” a/k/a “DPR”). As you can imagine, especially given that Silk Road was used to trade illegal narcotics, the U.S. government came down on Silk Road and Ulbricht like a ton of bricks. Facing a staggering array of criminal…
  • Minors’ Privacy Claims Against Viacom and Google Over Disclosure of Video Viewing Habits Dismissed

    Venkat Balasubramani
    28 Jul 2014 | 9:44 am
    Plaintiffs alleged that Viacom and Google violated the Video Privacy Protection Act and other federal and state privacy laws by improperly collecting and passing along information when end users (kids) viewed videos or games at Viacom-owned websites (,, and Shutterstock / SoulCurry – I love My Privacy Plaintiffs alleged that Viacom created a record when a user views a video or plays a video game, by placing a cookie in the user’s browser which allows Viacom to glean a range of information regarding the user in question. The complaint alleges that…
  • Q2 2014 Quick Links, Part 4 (Content Regulation, Prostitution & More)

    Eric Goldman
    27 Jul 2014 | 8:46 am
    Photo credit: 3D Quick Link Crossword // ShutterStockContent Regulation * Jancik v. Redbox Automated Retail, LLC, 2014 WL 1920751 (C.D. Cal. May 14, 2014) (cites omitted). Another websites-and-ADA case diverging from the troubling 2012 Netflix ruling: However, the Redbox Instant website and the Redbox kiosks cannot be characterized as “heavily integrated”—the two services are bundled in a number of ways, but they are not integrated. For example, a Redbox Instant subscriber is entitled to two separate services: (1) access to streaming video content online and (2) four kiosk rentals a…
  • Q2 2014 Quick Links, Part 3 (Privacy, Marketing, E-Commerce & More)

    Eric Goldman
    26 Jul 2014 | 8:32 am
    Photo credit: 3D Quick Link Crossword // ShutterStock Privacy * Snapchat’s basic value proposition (“Disappearing digital photos”) has been deceptive from the beginning. The FTC busted them for it. (I saw James Grimmelmann added this to his Internet Law casebook. We’ve also added it to our Advertising Law casebook, coming out shortly). * European Court of Justice rules that the European Data Retention Directive is invalid. * Dark Reading: Recent breaches of retail and credit card data are making customers think twice about where they shop and how they pay, researchers…
  • Q2 2014 Quick Links, Part 2 (Consumer Reviews, Defamation & More)

    Eric Goldman
    25 Jul 2014 | 10:03 am
    Photo credit: 3D Quick Link Crossword // ShutterStockConsumer Reviews * In re Margrett A. Skinner (Ga. Sup. Ct. May 19, 2014). Lawyer publicly reprimanded for disclosing client confidential information to rebut the client’s online reviews. See my Forbes post. * Loftus v. Nazari, 2:10-cv-00279-WOB-JGW (E.D. Ky. May 13, 2014). Another doctor lost a defamation suit over a patient’s online reviews. My updated chart of doctor v. patient lawsuits. * MarketWatch: The fine print that’s getting online commenters sued * Neumann v. Liles (Or. Ct. App. March 12, 2014). Google review of…
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    LOHAD - random rumblings on marketing and more

  • Examples of Excellent Marketing

    14 Jul 2014 | 1:49 pm
  • Examples of Excellent Marketing

    11 Jun 2014 | 5:53 am
  • How Not to Win New Business

    10 Jun 2014 | 5:33 am
    Well, I’ve been thinking about some sort of a new angle for this blog for a while, now — perhaps reviewing the best nuggets from my email is one way to go. In any event, here’s a delightful little exchange from this morning. It starts off with an email forwarded to me by my sister. The site in question is the Kenneth Peters Center for Recovery. Subject: Your Writing Isn’t What It Should Be Hey Claudia, When I came across your site, I was surprised to see a lot of unengaging text, poor phrasing, and even some typos. Your writing isn’t connecting with your…
  • Customer Service. Delivered With Apathy.

    4 Jun 2014 | 4:30 am
    I was pissed yesterday. I mean, really pissed … to the point where it was damn near impossible to get any work done. All because of CVS Caremark. Here’s the deal: My wife needed a refill on her inhaler prescription. She needed it yesterday, because her previous refill had run out. We have a CVS Caremark plan through Aetna, who recently told us we had to switch pharmacies to CVS, so we did (the day before yesterday). Yesterday morning, I went to CVS thinking I could pick up the inhaler first thing in the morning for my wife. “I’m sorry, there’s nothing I can do;…
  • Dear Facebook …

    8 May 2014 | 7:27 am
    I think we need to have a talk. Don’t look so scared, there’s really no need to get upset. But I’ve been thinking a lot about my social media life and where I am lately with my online self. You’ve been a rock for me since we first met, back in November 2006, and I can’t tell you how important our relationship has been. You’ve been so supportive of me, it’s hard to put into words everything you’ve done and all the times you’ve put yourself out there for me. I mean, you know practically everything there is to know about me. You know…
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    Online Marketing Blog - TopRank®

  • Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

    Lee Odden
    31 Jul 2014 | 9:18 am
    The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row on a conference eBook project highlighting strategic and practical content marketing advice from select #CMWorld speakers. As an extension of the conference storytelling theme, this year’s project is a series of…
  • The Power of Empathy for More Customer Focused Content Marketing

    Lee Odden
    28 Jul 2014 | 8:23 am
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and shortcuts for content to be created and used as a marketing asset. But not once were “customer journey”, “buying cycle”, “customer insight” or related concepts mentioned. The focus on…
  • Online Marketing News: Google+ Lets You Fake It, Facebook Saves, Microsoft Overtakes Yahoo

    Ben Brausen
    25 Jul 2014 | 3:45 am
    How do Social Signals Impact SEO? [Infographic] - How is social tied to SEO?  Click the graphic above to checkout how social signals can impact your SEO. SocialTimes Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. ClickZ Study: Only 22 Percent Of Top 200 Apps Using Deep Links - Among the top 200 mobile apps only 22 percent are using “deep links” from their…
  • Influencer Marketing and Content FTW! 7 Steps to Co-Created Awesome

    Lee Odden
    24 Jul 2014 | 5:23 am
    What’s a faster way to connect with a target audience than building thought leadership from scratch? Working with influencers that already have authority and credibility with the target audience you want to reach. Why so many companies focus only on buying their way into new markets and audiences I may never know. Working with industry influencers through networking, interviews co-created content has been an instrumental approach for our boutique and specialized agency. By connecting with influencers and working with them to achieve mutually beneficial goals, we’ve grown our…
  • What Marketers at Dell, IBM, Optum, General Mills and Bank of America Think About the Future of Search Marketing

    Lee Odden
    23 Jul 2014 | 5:44 am
    As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was. But that’s not how the panel of digital marketers we polled from major corporations including Optum, General Mills, Bank of America, Carlson, Dell, IBM and AOL see it. Their view is far more optimistic. As companies begin to plan their strategic…
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    Mindshare Strategy

  • To be early is to be on-time

    Eric Mann
    29 Jul 2014 | 8:00 am
    I was a band geek in high school. My band class was during “zero period,” so I showed up to school at 6:30 every morning for practice. The early hour led a lot of students to be late, though, so our instructor implemented a pretty innovative attendance incentive. You were charged a quarter for every 15 minutes you showed up late. This applied to class, marching band practice, and sporting event performances. At the end of the week, during whatever event was happening Friday, every member of the band received a playing card. Our instructor would then draw a card at random from…
  • More than a Logo

    Eric Mann
    1 Jul 2014 | 8:00 am
    Your brand is more than your logo. It’s more than the color palette on your office door. It’s more than any one part of your visual identity in the market. It’s more than your digital identity itself. What is a Brand? I’ve written on this extensively in the past, but apparently the definition of a brand is still a mystery to many in my industry. A brand isn’t a logo, a catch phrase, or the cute layout on your business cards. Your brand is a story. It’s the story your products tell about your customers. It’s the story you tell about your products.
  • Measuring Productivity

    Eric Mann
    22 Jun 2014 | 8:00 am
    A few months ago, I read an article about WordPress uber-company Automattic that, despite being well written and transparent, really rubbed me the wrong way. The article was largely about Automattic’s highly unorthodox view on productivity. “In a company, what matters is output,” [Automattic CEO Matt] Mullenweg told attendees. “We think someone’s working if they show up in the morning and they’re not drunk, they don’t sleep at their desk, and they leave at the right time and they’re dressed nicely … but that has so little to do with what you create. We all know people…
  • Someday is the Enemy of Progress

    Eric Mann
    11 Jun 2014 | 8:00 am
    One of the most constant and frequent killers of forward progress is the word “someday.” Someday, I’ll run a marathon. Someday, I’ll start a business. Someday, I’ll write and publish a book. These are admirable goals, but they aren’t actionable ones. Using “someday” as a measurement gives you the ability to sit back and never really make progress on that objective. If the marathon is always scheduled for “someday,” you can wait to start training until tomorrow. If your business license will be in the mail “someday,” you…
  • Intrinsic Value

    Eric Mann
    8 Jun 2014 | 8:00 am
    Too often, we take the things around us that are purchasable for granted. It’s refreshing to take some time to evaluate the actual value of simple goods as this helps reconcile the relative values of more expensive goods. Strawberries It’s the middle of strawberry picking season here in Oregon, so rather than miss out on the tasty bounty down the road, I spent Saturday crouched in a field picking berries. It was hot, exhausting, and I came away with far fewer berries than I expected. But in all, I paid far less for the berries than I would have buying them in the store. The…
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  • 'Karate clerk' hailed a hero

    31 Jul 2014 | 5:30 am
    'Karate clerk' hailed a heroA group of thieves attempted a brazen heist at a Houston gas station -- and that's when this semi-pro MMA fighter took action.Brave act caught on cameraMore from AOL AutosConsumer groups pressure CarMaxExpert: 'Good behavior' causes jams
  • Drastic measures to curb the quick spread of Ebola

    31 Jul 2014 | 5:30 am
    Drastic measures to curb the quick spread of EbolaGettyLiberia announced the toughest measures yet imposed by a West African nation on Wednesday to halt the worst Ebola outbreak on record. Rules that will be strictly enforcedMore on the deadly virusPeace Corps evacuateTop Ebola doctor dies
  • Country music's highest paid star revealed

    31 Jul 2014 | 5:30 am
    Country music's highest paid star revealedGettyThis famous face beat out Taylor Swift, Kenny Chesney and more celebs to climb to the top of the list.No. 1 star made $65 million More to watch Ripa shows off her musclesGayle King's fashion faux pas
  • Robin Roberts' alleged stalker arrested

    31 Jul 2014 | 5:30 am
    Robin Roberts' alleged stalker arrestedGettyA 43-year-old man was arrested after he repeatedly demanded to see GMA host Robin Roberts.No. of times he showed up at the studioIn other newsCountry's highest paid starBizarre celebrity odd couples
  • Mom's public punishment raises eyebrows

    31 Jul 2014 | 5:30 am
    Mom's public punishment raises eyebrowsGettyAngry at her 18-year-old, a mom posted something controversial on Facebook that she eventually deleted.What she soldMore to seeHathaway's rumored requestHolmes eying producer role?
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    Chief Marketing Technologist

  • Symantec’s marketing technologist is an evangelist, an influencer, and a negotiator

    Scott Brinker
    24 Jul 2014 | 2:11 pm
    I’m incredibly excited to share with you the following Q&A with Bala Kudaravalli, a leading marketing technologist at Symantec. (With thanks to Scott Vaughan at Integrate for introducing us!) With Symantec’s permission, Bala was able to share some very helpful details about the marketing technology transformation effort that they have underway at the company — and the cross-departmental governance structure that they’re using to manage it. Given Symantec’s size, the scale and scope of this global initiative is massive. And Bala provides some incredible insight…
  • More unicorns! LinkedIn’s head of marketing technology

    Scott Brinker
    22 Jul 2014 | 12:59 pm
    It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to see more frequently in The Second Machine Age. But while that’s thought-provoking at a theoretical level, it’s breathtaking to watch it actually happen with real people you know. It also reveals how much we rely on patterns from the past to determine what we believe about the future — unfortunately, a fallacy in such a rapidly changing world. As the chatter around marketing technologists has increased over the…
  • Navigating the Class V Rapids of Marketing Technology

    Scott Brinker
    18 Jul 2014 | 9:33 am
    Earlier this year, I gave a presentation at the Marketing Operations Executive Summit hosted by the good folks at MarcomCentral that walked through my marketing technology landscape and talked about some of the dynamics with our industry moving towards platform ecosystems. MarcomCentral recently posted the video, which I’m embedding below (or watch it here if you’re reading this in email and the video doesn’t appear). They did a nice job of editing between video footage and the slide deck, but unfortunately, the fonts got a bit out of whack in the process — apologies if…
  • Jason Heller on a mission for the marketer of the future

    Scott Brinker
    17 Jul 2014 | 8:52 am
    Jason Heller is the founder and CEO of Agiliti, a New York consultancy that specializes in digital transformation of marketing operations and strategy. I first became aware of Jason a few years ago through a series of columns he wrote for MediaPost, such as Achieving Simplicity From Complexity and Fostering Digital Innovation. We’ve had a number of chats since then, and I’m always impressed by the insight and passion he has for digital transformation in marketing. Ah, “digital transformation” — two words that sound impressive, are used everywhere, yet contain almost…
  • Secrets of an ace recruiter of technical marketing talent

    Scott Brinker
    10 Jul 2014 | 4:10 am
    Pretty much everybody acknowledges that talent acquisition in marketing today is a hard problem — especially for technical talent for marketing technology, marketing operations, and marketing analytics. But that’s kind of like complaining that winter is cold in Boston. It’s a true statement, yes, but complaining about it doesn’t make you any warmer. You need to get yourself a sweater, a jacket, and a wool hat. You need to make sure your heating system is in working order. And you might want to pick up some hot cocoa while you’re at it. That’s how you get…
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  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
  • The Role of Content for Ad Agency New Business

    Michael Gass
    10 Jul 2014 | 10:44 am
    There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.There are some important insights to be learned about the effectiveness of content marketing from a…
  • The New Business Metrics Behind Successful Ad Agencies

    Michael Gass
    24 Jun 2014 | 8:55 am
    There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.His work has been discussed in the Wall Street Journal, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, and BusinessWeek.He has contributed portions of…
  • Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

    Michael Gass
    4 Jun 2014 | 11:15 am
    “People trust brands that have people they can trust.”Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” “I’ve had a surprising number of executives from the…
  • The Science of Great Tweets for Ad Agency New Business

    Michael Gass
    27 May 2014 | 5:23 pm
    This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals. Twitter helped to accelerate the search rankings of my content and has…
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    Kneale Mann | Leadership

  • Pick up the Phone

    Kneale Mann
    31 Jul 2014 | 4:46 am
    We live in a fast-paced world. We've heard that enough. We're busy. Blah Blah Blah.We're wearing busy like a badge of honor. We're in meetings and doing stuff and running around like idiots trying to do more faster often. It's time to get off the wheel and breathe. It's time for us to connect with each other again.They say that infants who get a lot of love and affection, grow up to be happier people. We need connection, we need to belong, but a roomful of people staring at their mobile device screens is not collaboration. Nothing, in my opinion, beats face-to-face, in person conversations,…
  • Ideas and Action

    Kneale Mann
    29 Jul 2014 | 5:46 am
    I was sifting through some older pieces this week as I prepare drafts for my first book and saw this post that reminded me of a lot of things going on in my life – perhaps in yours too.Money and time have been the hurdles to pushing through that big idea you've had for far too long. Imagine for a moment both evaporate and you are free to act. Every time you want to say "not", imagine for a moment you change it to "why not". Imagine for a moment the story you've been telling yourself for years was simply because it was easier than trying. And you take the first step. Imagine for a moment you…
  • Are You Grateful?

    Kneale Mann
    22 Jul 2014 | 4:26 am
    The last six months of my life has been quite a trip. In my experience, if you are currently faced with something you think you can’t accomplish, you can if you are willing to get clear on what you want, what drives you, and what makes you happy. And this is a critical ingredient; open your heart to those around you who want to help.The word selfish was always a tough one for me. It conjured up images of self-centered people who would take for themselves at the expense of others. These were loud arrogant people who would think nothing of walking over someone for their own gain. But the word…
  • The Truth About Facts

    Kneale Mann
    19 Jul 2014 | 3:56 am
    Einstein said; “If the facts don't fit the theory, change the facts. Maya Angelou added; "Don't let the facts get in the way of the truth". Mark Twain pondered; "How empty is theory in the presence of fact?”. And Felix Cohen opined; “The theories we believe we call facts. The facts we disbelieve we call theories.”It’s been said few will argue with their own data. But how do we separate fact from theory? Tom Asacker ponders that very question in his recent TEDTalk. __________________________________________________________________Kneale Mann | Leadership and management consultant…
  • No Instruction Manual

    Kneale Mann
    14 Jul 2014 | 5:22 am
    We live in a plug-in-play world. The gadget comes with an instructional manual but few (none) of us take the time to read it. Our collective impatience is too strong. We want to open the box and start using it. If there’s a problem, we’ll call someone or research the answer online. What do we do when we can’t figure out how people work? There is no owner’s manual with human interaction and relationships. Decades of experience can only give us a guide but each person is wired and motivated differently. Yet often the business world tries to do just that. One Size Does Not Fit…
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • Simple Steps to Make Branding Work for You

    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
  • Is All Press Good Press? Making Reporters Fall in Love with Your Startup

    Ivan Serrano
    20 Mar 2014 | 7:40 pm
    In the world of small business marketing, consumers tend choose one product over another solely because of how recognizable a brand is. While an off-brand product will usually be less expensive, many would rather spend the extra cents (or dollars) for a better known product. So how can you get your own brand to stand up to the competition? It’ll take much more than a bold logo and pretty packaging, as building a brand is essentially developing an identity– one that is not like anyone else’s. In order for a brand to succeed, you need to convey experience, engage with your customers,…
  • Role of Channels in the Customer Journey

    Chris Wilson
    13 Mar 2014 | 6:57 am
    In Experian’s latest 2014 Digital Marketer: Benchmark and Trend Report, they asked marketers to identify how each of 12 channels fits into their customer’s journey, choosing whether each has a “greeter” role (creating awareness), operates as an “influencer” (generating interest) or is a “closer” (getting the sale). Here are some takeaways from their findings: 82% of marketers see the role of social media as a channel to create awareness or generate interest. Only 4% say that social media “gets the sale.” Website and email are seen as the top channels for…
  • A One-Two Step Combo: Five Reasons Why You Should Add a Blog to Your Shopping Cart

    13 Mar 2014 | 6:38 am
    A well-trained boxer or martial artist knows the value of a one-two step combination during a match. A jab-hook or punch-kick combo at a pivotal moment of any battle can easily seal the deal and wrap things up without any further delay. The same principle can easily apply to using your eCommerce shopping cart to seal the deal when converting your customers. However, instead of using a jab-kick, you want to use the blog-shopping cart method for a number of different reasons. Keep the Customers Informed By using quality content throughout your blog, you will be able to keep your customers and…
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    Five Sparrows Marketing Blog

  • Tip of the Month: Building Inbound Links

    Lauren Hobson
    29 Jul 2014 | 7:56 am
    Although inbound links are not as important as they once were for search engine rankings, they are still vital to overall quality scores and good ranking positions. Today, the best way to build inbound links is to publish quality, share-worthy content to multiple marketing channels. To help get you started, here are some link-building strategies …Read more →
  • The Incredible Shrinking News Feed

    Lauren Hobson
    29 Jul 2014 | 7:54 am
    Earlier this year, Facebook announced changes to its News Feed algorithm designed to “clean up News Feed spam.”  In its announcement, Facebook called out three types of content that would no longer be displayed in users’ News Feeds, specifically 1) “like”-baiting, 2) over-circulated content, and 3) spammy links. Like-Baiting Facebook says posts that explicitly ask …Read more →
  • Google’s “My Business”

    Lauren Hobson
    29 Jul 2014 | 7:51 am
    Today, Google is arguably the biggest, most influential player online in terms of visibility for your business.  But with the plethora of Google tools available now – including Google Plus, Analytics, Webmaster Tools, and Adwords, it can be incredibly confusing to keep track of everything your business has going on in Google.  So to help …Read more →
  • Mobile-Friendly Email Marketing

    Lauren Hobson
    30 Jun 2014 | 8:15 am
    Despite all the attention that social media gets today, email marketing is still one of the most effective online strategies around (e.g., monthly e-newsletters, special offers, etc.). Recently, an article published by reported that consumers today rely on email as their main method of communication with businesses, and businesses depend heavily on email for …Read more →
  • Five Must-Haves for Business Websites

    Lauren Hobson
    25 Jun 2014 | 12:52 pm
    Like it or not, your website says a lot about your business. It represents your business to the world all day, every day. It is the face of your company, and is often the first thing potential customers see. If it’s time to think about how your website is working for your business, here are …Read more →
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    iMediaConnection Blog

  • Five Words that are Becoming Obsolete Thanks to Scientific Marketing

    Glenn Pingul
    31 Jul 2014 | 12:33 pm
    We’ve all heard the saying “it’s hard to teach an old dog new tricks” but when it comes to marketing, those who are willing to learn, and eventually apply the new ‘tricks’ are the ones who are best positioned to turbo charge their marketing performance. Changing how you think about, execute, and measure your marketing efforts is not an easy task but the rewards can be significant. Scientific marketing is not about adding an element of science to your current marketing processes; it’s about using science to completely change how you engage with your customers.  It’s about…
  • iMedia Industry Update: Creating the Future of Marketing Innovation

    Kurt Indvik
    30 Jul 2014 | 11:32 am
    "Every organization is going to be affected by exponential technology...Do you want to play with it so you can make an opportunity with it, or do you want to be playing catch up and reacting to it?" So muses Lina Yang, director and futurist for the Advanced Technology Lab of The Hershey Co. At iMedia, we whole-heartedly agree, and that's just one of the reasons we're excited to have Yang as one of the featured keynote speakers at the upcoming iMedia Breakthrough Summit, Oct. 26-28, in Atlanta. The idea of marketing innovation -- of market disruption -- goes beyond embracing technological…
  • Why e-retailers should get Fire-phone-friendly, if they aren't already (and they most likely aren't)

    Ari Weil
    30 Jul 2014 | 7:00 am
    Walgreens, Sears and Costco are three of the biggest names in e-retail, but they are an example of the many retailers not optimized for Amazon's new Fire phone. The Amazon Fire phone began shipping on July 25. But, only one in five retail mobile (m.) sites recognize the device. In short, Fire phone users will have an inferior shopping experience on nearly 80 percent of retail sites. For shops like Walgreens, Sears and Costco, the impact of not optimizing for a mobile device will only grow if the Fire phone catches on. Fire phone optimization should be a hot item for any brand looking to…
  • Simple logic for web analytics

    Derrick AnhTu Phuc Hoang
    29 Jul 2014 | 8:47 am
    When I started out years ago with an internship at General Electric I worked in the Project Management office performing statistical analysis (along with development duties). Fresh off a degree in Economics I was going to bring a lot of fire-power and wow everyone with my prowess of Excel's advanced statistical functions.  I created some pretty impressive charts and graphs and I think I may have touched upon what it was my boss wanted to find out only for his persistence in hammering it home. And that is how many analysts begin their career, overshooting the mark with brilliant charts…
  • Let Your Finger Read to You

    Anna Johansson
    28 Jul 2014 | 10:11 am
    The visually challenged may soon have a technology-driven product to help them in their daily lives. Scientists at the Massachusetts Institute of Technology (MIT) are in the process of creating an audio reading device worn on the index finger that will read out loud in real time to those who are unable to see. Called the FingerReader, this device currently has a prototype that has been created by a 3D printer. The reader fits onto a finger just like a ring and has a built-in small camera that scans texts. A synthesized voice then reads out the words. The device will have the ability to read…
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    Blog - Ganador

  • How to live an inspired and inspiring life

    Dennis Price
    29 Jul 2014 | 10:06 pm
    The truth is you can't be anything you want to be and you can't do anything you want to do.History proves that sometimes circumstance or destiny will force us down a path that is not of our choosing .And common sense will tell you that if you are fixated on one goal, you are likely to miss every opportunity that comes your wayPreparing for your future and achieving the things you would like to achieve must be balanced with a certain joie d'vie and living in the moment. That, dear friend is the ART of living: finding balance between the things you have to do and the things you want to do and…
  • So, do you also pretend to seek the truth

    Dennis Price
    28 Jul 2014 | 3:23 pm
    OR: How TRUTH is an obstacle to leadership, success and achievementThe ‘truth’ is important – in theory and maybe it is even the most important thing – but in the way the world works practically, the truth is really quite irrelevant. Consider this:In the world of business, brand is the story you want to tell to the world, not necessarily what you are. When you sell, you emphasise the positives and omit the negatives; not necessarily lying but not really telling the truth. When you go for a job interview, you flavour your experience to match the role and…
  • Three things to stop doing in your retail store

    Dennis Price
    27 Jul 2014 | 3:50 pm Sometimes the things we don’t do can make as much of a difference than the things we do.Three counter-intuitive things to stop doing:Stop selling features. Customers don’t care about the biggest or fastest. They care about how bigger of faster might benefit them.Stop selling on price – people buy value. Do you drive the cheapest car you could find? Are all your clothes the cheapest you could find? 99% of people find the product that meets their needs and THEN don’t want to pay more than it’s worth.Stop configuring your store to prevent theft. Make it easy to…
  • Cutting Edge Retail - Using Philosophy to create Strategy

    Dennis Price
    22 Jul 2014 | 3:58 pm
    Don’t run away – but I am going to talk philosophy and how that will help you make money. Specifically I want to describe to you the dialectic process or cycle and how you might use that to your advantage.The dictionary defines the dialectic’ (process) in many ways, including as:The Hegelian process of change in which a concept or its realization passes over into and is preserved and fulfilled by its opposite. The dialectic process is pattern of thinking that can work to your advantage or disadvantage.Consider for instance this observation:The Hegelian dialectic is the…
  • The productivity rules I break to be productive

    Dennis Price
    21 Jul 2014 | 4:03 pm
    A recent article espoused the rules Tim Ferris came up with as the perfect ‘STOP DOING’ list to improve productivity.I can say without much equivocation that I am an extremely productive person. It is a big claim and hard to prove to the casual reader. But here is a snapshot of my email inbox. There are exactly 5 emails – and all of them require me to take an action that I must do. When I go to bed – there may be one or two – usually none. Even my junk email folder gets emptied several times a day.I break EVERY ‘rule’ the productivity experts come up with:Do Not Answer Calls…
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    Blog - Digital Jungle

  • Insights: How Chinese Perceive Foreign Brands

    28 Jul 2014 | 7:04 pm
    Every marketer will tell you to adapt your strategy to your target market in order to break into it effectively. When it comes to China, the sheer number of differences makes this market truly unique. Everyone is aware of the…
  • Why Develop a Mobile-Optimized Website

    28 Jul 2014 | 7:00 pm
    In June 2010, about 420 million Chinese people were using the internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say that many Chinese consumers went from using the phone to using…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
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    We First Blog

  • How Brands And Consumers Build A Sustainable Future

    Simon Mainwaring
    31 Jul 2014 | 11:17 am
    A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and NGO’s stop partnering with them creating bifurcated capitalism. 3. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling…
  • How Coca-Cola Brings New Life Into Its Bottles And Brand

    Simon Mainwaring
    22 Jul 2014 | 11:59 am
    Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. As you see from the video, the idea is to sell kits that allow people to use the bottle in a variety of ways once they have finished drinking the product. Not only is this an incredible opportunity for…
  • What The Lego PR Crisis Can Teach You About How To Protect Your Brand

    Simon Mainwaring
    17 Jul 2014 | 11:34 am
    Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating the risk of consumer activism by changing their products including CVS, Chick-fil-A, and Subway. The level of accountability now demanded of brands is only getting higher. Brands are now under siege from watchdogs that will not only hold you…
  • Understanding How the World Sees You and Your Fascination Advantage

    Simon Mainwaring
    15 Jul 2014 | 10:48 am
    Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘How the World Sees You: Discover Your Highest Value Through the Science of Fascination’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You? A: For over a decade, I had a torrid love affair with branding. As an advertising creative director, I developed national campaigns for clients such as MINI Cooper,…
  • Sustainability Stories: Three Common Marketing Mistakes

    Simon Mainwaring
    9 Jul 2014 | 12:53 pm
    Originally published in CSRwire In today’s radically transparent social business marketplace, the reputation of a company extends way beyond its marketing to include its supply chain, manufacturing processes, employee treatment and customer engagement. Likewise, full circle sustainability requires that companies overhaul how they source their ingredients, manufacture and distribute their products, and manage the waste they generate. Both of these realities place higher demands on time-poor executives and entrepreneurs, yet too many fail to recoup the costs of such efforts because they…
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    Free Sales & Marketing Magazines and Downloads from

  • Predictive Marketing: The Science Behind Marketing

    31 Jul 2014 | 12:00 am
    Implementing predictive data for decision making surrounds us today. The challenge is providing advanced analytics without the need for a team of programmers. Join Tal Segalov from Mintigo as he shows how to quickly build predictive models and how to visualize the results for B2B businesses.In this webinar replay you will learn: Who is already using predictive marketing all around you How 20% of your leads give 80% of your business and we have the proof The most efficient way to share predictive scores for optimal engagement The importance of clean data for building…
  • Protecting Your Brand & Reputation: A Guide To Email Security For IT

    31 Jul 2014 | 12:00 am
    This document provides an overview of a few of the things you can do to help protect yourself from these attacks. There are two major areas of protection this paper will discuss: Secure transmission and reception of an email Authentication of email messages by worldwide receivers Request Free!
  • Demystifying Predictive Lead Scoring

    31 Jul 2014 | 12:00 am
    As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork.Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it.
  • A Guide to Transactional Email

    31 Jul 2014 | 12:00 am
    You know that transactional email is different than bulk (or do you?), but what exactly distinguishes one from the other and why does it matter? Whether you’re a marketer or IT professional, knowing the ins and outs of transactional email is beneficial to finding the email delivery provider that best fits your needs. In our eBook, A Guide To Transactional Email, we cover everything you need to know about the world of transactional email. You’ll learn best practices, mistakes to watch out for, and get a definitive distinction between bulk and transactional messaging.Request Free!
  • A B2B Marketer's Guide To Growing and Nurturing An Untapped Customer Base

    31 Jul 2014 | 12:00 am
    If your existing market is starting to quickly become saturated, you need to find a new market to sell into.While expanding to a new market may sound like a no-brainer to a company looking for new ways to grow, it’s not as easy to actually do so. Most new market entries fail, so you have to conduct meticulous analysis to make sure that your new market entry will be successful.Market expansion can be your ticket for new and sustainable growth. By doing your due diligent on analysis and execution, you will be able to get your high growth back on track. If you knew your customers better…
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  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
  • Vodafone campaign wins Gold in Best Of International Awards in Milan

    23 May 2014 | 2:04 am
    This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.
  • When are they going to brand the vote?

    22 May 2014 | 5:00 am
    Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this...
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    Digital Examples

  • Red Bull's #AirRace Promoted Tweet

    31 Jul 2014 | 5:19 am
    I'm not quite sure how Red Bull has done this, but it's possibly the best use of a Twitter Card yet - the promoted tweet bleeds into the tweet above,,,See the tweet here - sadly embedding it into Blogger doesn't show off what they've done.The tweet clicks through to this pageUpdate - apparently it's made with 'unsafe' characters - see other examples here
  • Airbnb for...

    30 Jul 2014 | 7:09 am
    Airbnb re-launched earlier this month with its new 'Belo' symbol, and the idea of 'belonging'I think one of the reasons for this is that it can help Airbnb move away from purely accommodation  and into other parts of the sharing economy, where you can also feel you 'belong'.The classic Airbnb model - you rent something from someone who doesn't need it at that time - is so flexible that it can apply to so many different things.A few examples from Google Auto-complete:Airbnb for...aeroplanesboats, bikes, business travelcats, cars, camping, commercial spacedogs, dinner parties, deskseating,…
  • Official case studies from Facebook, Twitter, Instagram and more

    30 Jul 2014 | 6:20 am
    Here are a set of useful links to official case studies:Facebook Success StoriesTwitter Success StoriesInstagram for Business - & also some more (but more anecdotal) if you scroll through the Instagram Business BlogGoogle / Doubleclick Advertising Case StudiesYouTube Advertiser Case StudiesMicrosoft Advertising Case StudiesYahoo Advertising Case StudiesITV Case StudiesAny more I should add?  Please let me know in the comments or on Twitter - @dancall
  • Finding the demographics of Facebook page 'Likers'

    29 Jul 2014 | 3:13 am
    This one came up today - how do you find demographics of a page in Facebook, if it's not your own page?This is one way to do it.Create a dummy ad, pointing to any url at this Facebook Ads Create page -  (you're not actually going to buy any ads)Select the page subject as an interest - to demonstrate I've picked Shakira, the world's most liked person on FacebookGo through changing the age and gender, to see how many fans there are at each level.Here are the results for Shakira in the UK - it seems to make sense.(Anyone else know a simpler, free way?)Note - this may technically be the…
  • Book Review - The Circle by Dave Eggars

    25 Jul 2014 | 6:57 am
    The Circle is a satirical novel that was initially published last year, and has recently appeared in paperback in the UK, published by Penguin.In it Dave Eggars creates a credible world, a few years in the future, where there exists a company called The Circle, which is to most intents and purposes an amalgam of Google and Facebook.It's a bit like Google because you have a single identity through which you conduct your online life, in the way that Google likes you to have a single identity over all its properties (including YouTube), and in that it is very actively involved in video and…
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    Idaho Ad Agencies

  • KIVI/KNIN owner switch latest in sea of Boise media changes

    31 Jul 2014 | 7:06 am
    The media world is rapidly changing, and Boise viewers, readers and listeners are getting a front row seat. Just ten years ago, the big players in local media were Gannett (Idaho Statesman), Clear Channel (radio cluster), Citadel (radio cluster), Journal Broadcast Group (KIVI and radio cluster), Belo (KTVB) and Fisher (KBCI – now KBOI). Now, with the announcement that KIVI, KNIN and Journal’s four Boise radio stations will be folded into EW Scripps, we’ve seen a complete rollover of the distant corporate owners for the Boise airwaves and newspaper. (There is one caveat…
  • Job Opening: Brand Manager – Contract Position

    29 Jul 2014 | 11:35 am
    Drake Cooper in Boise has as opening for a Brand Manager, to be working on a contract basis. From their job description: Drake Cooper Brand Managers help clients grow their brand. They lead marketing campaigns, manage teams and deliverables. They love it. RESPONSIBILITIES Guides brand marketing ideas Creates and recommends marketing plans to build consumer awareness and engage audience. Researches target audience insights for strategic planning purposes Manages multiple campaign elements including theme development, advertising and packaging. Ensures client deliverables and goals are achieved…
  • Job openings at Davies Moore

    16 Jul 2014 | 2:31 pm
    Our friends at DaviesMoore let us about two new job openings at their shop: Media Buyer DaviesMoore, a full-service marketing firm in Boise, is looking for a media buyer to work in a fast-paced, results oriented atmosphere. This individual will be detail oriented, possess strong communication and negotiation skills, working knowledge of excel and ideally have previous experience in a media related field. Experience with Strata Media buying software and Marketing Research a plus. Learn more about this position here. Note that applications are only being accepted through Friday, July 18th.
  • IdahoRadioNews: Eagle looks to soar by taking the low road

    10 Jul 2014 | 8:46 pm
    KKGL/96.9 The Eagle used to be one of the Boise market’s top-rated radio stations. Its mix of syndicated show Bob & Tom and classic rock from the 70s and 80s scored top marks with adult men – and even many women. But along the way, the station faltered. It cut back, retrenched and saw its ratings fade like a pair of stone-washed jeans. Wave upon wave of corporate consolidation seemed to diminish the station even further as it passed from Citadel to Cumulus. Ratings were so bad that during the 2012 fall ratings period, the station got beat in the morning drive by Mix 106…
  • New hire at Publicis Boise

    9 Jul 2014 | 4:03 pm
    While we don’t hear much out of the Publicis Boise office, we did get word recently that they’ve added Bobby Kasper as Art Director. From their release about the new hire: At Publicis Boise, Bobby provides graphic design, concept development and file preparation/production for assigned accounts while supporting new business activities. His responsibilities also include assisting the Production Director in fulfillment of sales and marketing kits and materials. Prior to joining Publicis Boise, he worked at local design agencies and Boise State University Campus Services providing…
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    Creativity Unbound

  • Greatest Good: expertise for a cause

    edward boches
    22 Jul 2014 | 11:14 am
    Some of the tech, media, and marketing experts assembled by Greatest Good. They’re all donating their time to a worthy cause. This is what the web should really be about. Connecting us to each other. Helping us share our knowledge. Finding efficient ways to support causes and organizations in need. Greatest Good fosters all three. Created by the innovative Saneel Radia, with some help from a lot of friends, this early stage site aims to connect you with a slew of smart and accomplished folks from tech, media and marketing. For a small fee they’ll consult, advise or share their…
  • Apple’s advertising problems may not be with its ad agency

    edward boches
    6 Jun 2014 | 1:59 pm
    Apple’s new spots, done in house, are beautiful, garner good reviews, but lack the point of view Apple has always been known for. Unthinkable. Apple fire TBWA/Media Arts Lab, the agency that Steve Jobs asked Lee Clow to form in order to concentrate on Apple? Well if you read the recent press reports, it appears possible. The momentum to move efforts in-house grows. Apple is bringing on new digital agencies. And internal emails, recently made public, reveal increasing tensions. According to Bloomberg, which interviewed me for this story, the rift widens. After the Wall Street Journal…
  • College degree, check. Resume, check. Internships, check. Interview techniques?

    edward boches
    29 May 2014 | 11:44 am
    Prior to an interview, do not practice positions of weakness. Learn the power stance. It will elevate your confidence and reduce stress. Advertising is an intense business. You have to solve unsolvable problems. Think on your feet. Generate volumes of ideas. Express yourself clearly. Present with authority. Demonstrate creativity. Produce on demand. Work under pressure. Live outside your comfort zone. Collaborate with multiple partners who have differing opinions. Well guess what, These days the same applies to job interviews. Even for entry level positions. I had lunch today with a few…
  • Three ways to tell stories with data

    edward boches
    25 May 2014 | 8:38 am
    In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have? Or in the case of programmatic media buying, how much should we pay to reach a particular person with a particular message? But data offers those of us on the creative and storytelling side of the business just as much opportunity. We can discover, mine and even produce data to help us tell more emotional and convincing narratives. More on that in a moment.
  • Leaked NY Times Innovation Report reveals what’s wrong with ad agencies

    edward boches
    19 May 2014 | 1:34 pm
    The New York Times overvalues journalistic skills for digital hires and undervalues digital skills for journalism hires. Most ad agencies overvalue traditional creative skills for digital hires and undervalue digital skills for creative hires. The NY Times places too much emphasis on the front page and the home page. Most ad agencies place too much emphasis on television and traditional messages. At the NY Times, social media is an afterthought. At most ad agencies social media is an afterthought. By now you’ve probably read about the NYT Innovation Report, which leaked to the public last…
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    Marketing Java | Web. Social. Marketing.

  • A Tip of the Hat to Buzzfeed

    Leia Schultz
    30 Jul 2014 | 12:12 pm
    BuzzFeed, a social news and entertainment company, is revolutionizing online advertising and marketing with a social format and content-driven publishing technology. Its global audience is transfixed by the variety of posts on, ranging from hard-hitting news stories, playful quizzes, artist and musician profiles, politics – oh, and plenty of cat videos. You name it and you can probably find an article about it on BuzzFeed. BuzzFeed’s “social content marketing,”…      Related StoriesSaving Face, One Comma At a TimeAn Intro to the Internet of…
  • Takeaways from the Facebook Study

    Leia Schultz
    23 Jul 2014 | 9:04 am
    The recent controversial study conducted by Facebook on the emotions of a sample of its users certainly has stirred up conversation. The study, conducted in 2012 by a “Facebook data scientist” and researchers from Cornell University and the University of California, was theoretically to reveal insight on users’ emotions connected to social networks. Some are calling the ethics of Facebook’s Emotional Contagion study questionable. The study measured users’ emotional responses…      Related StoriesTicker Shock: Facebook Drops Brands from Ticker…
  • An Intro to the Internet of Things

    Leia Schultz
    17 Jul 2014 | 8:45 am
    The evolution of technology in the past few decades truly has transformed the way we interact and do business. As a species, we have had to learn and keep up with the latest and greatest technologies to stay current and to stay savvy. There is nothing that has had greater impact on our lives than the Internet and its vast interconnectivity. Today, there is anticipation that the next level of…      Related StoriesSaving Face, One Comma At a TimeYelp’s Mighty Influence Being Challenged by Alternative SitesWebsite Wisdom: 8 Ways to Stay Ahead of…
  • 4 Tips for Gaining Repeat Customers

    Site Admin
    17 Jun 2014 | 8:00 am
    Customer service is essential for the survival of any business.  This is even more true of small businesses and start-ups as loyal customer base is needed both to grow and to succeed.  Economically speaking, you want your customers to return to your business again and again because it ensures that your business will continue to thrive.  Building relationships is important in all aspects of life and your business should be…      Related StoriesHow to Deal with Startup StressParting Notes on 2013Yelp’s Mighty Influence Being Challenged by Alternative…
  • How to Deal with Startup Stress

    Site Admin
    10 Jun 2014 | 8:00 am
    Stress is a fact of life.  It occurs when a certain situation puts a large amount of pressure on an individual’s life.  Sometimes, the amount of stress that is put upon a person can seem inescapable, which can bring about feelings of discouragement and defeat.  In fact, many people try to avoid stressful situations at all costs because they know all too well what happens when stress gets the best…      Related Stories4 Tips for Gaining Repeat CustomersParting Notes on 2013The Fast, the Furious, and the Delicious 
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    Marketo Marketing Blog

  • How App Companies Can Increase Retention, Engagement and Customer Lifetime Value

    Mike Stocker
    31 Jul 2014 | 8:08 am
    Author: Mike StockerLet’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own. In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology, building continuous, relevant, and personalized relationships with their customers. The…
  • Lessons on Locations From Our New Atlanta Office

    Bill Binch
    30 Jul 2014 | 5:30 am
    Author: Bill BinchLately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta. If you’re ready to open a new office (or if you’re just starting to consider the possibility), here are four lessons we learned along the way: 1.
  • Pin for the Win: How to Market Your Brand on Pinterest

    Noah Abelson
    29 Jul 2014 | 5:42 am
    Author: Noah AbelsonIf you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Keep reading to learn more about building your Pinterest audience, and creating content to keep that audience engaged. To take an even deeper dive, check out our ebook “Pin for the…
  • 4 Ways to Invest in Your Marketing Career

    Phillip Chen
    28 Jul 2014 | 5:30 am
    Author: Phillip ChenAs our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer.  You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most. And, just as you would with a stock portfolio, be sure to diversify — if you can manage multiple investment, all the better. So if you’re looking to advance your skillset, your knowledge, and…
  • Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

    Jessica Langensand
    24 Jul 2014 | 5:30 am
    Author: Jessica LangensandThere are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1. The New Rules of Marketing and PR The New Rules of…
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  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
  • The explosive opportunity of marketing to boomers

    Eric Brody
    22 Jul 2014 | 5:16 am
    Good article – The Wisdom of Marketing to Aging Boomers – on More hard evidence on why marketing to boomers makes good business sense: 1. By 2017, Americans 65+ will control 70% of the disposable income in this country. 2. These same millions of people are today responsible for...
  • What healthcare marketers can learn from Heineken

    Eric Brody
    14 Jul 2014 | 6:08 am
    Big insights, ideas and lessons learned can (should) always be found by looking outside our categories. Case in point for healthcare marketers, here’s a good article from the President and CEO of Heineken on – How Heineken Discovered Its Niche In An Overcrowded Market. If you don’t have time...
  • Healthcare brand marketers: what is your “10%”?

    Eric Brody
    22 Jun 2014 | 6:58 pm
    What is it that makes one healthcare brand stand out more than another? Let’s assume for a moment that your neighboring healthcare systems and hospitals focus on the same service lines, deliver similar outcomes, possess equal technology prowess and amass the same number of awards.  So beyond the 90% of...
  • Healthcare system and hospital marketers: who you’re really competing with

    Eric Brody
    16 Jun 2014 | 6:40 am
    Your traditional industry boundaries have dissolved. Sure you’re competing with other service area healthcare systems and hospitals.  And new “health” care providers – both real and virtual – like Walgreens (Healthcare Clinic), Nike (Fuelband), Apple (HealthKit)  and the many other technologies that put your health at your fingertips. But from...
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    Marketing Donut feed

  • Get the most out of Pinterest

    31 Jul 2014 | 5:48 am
    Recently, I’ve been talking to some of my small business clients about Pinterest and I have discovered that many of them are still in the dark about its potential value to their businesses. What is Pinterest? Pinterest is a social media site based on images. Completely free, users create online pinboards featuring themed collections of pictures and/or videos. It tends to be somewhat female-biased (though not exclusively) and is perfect for lifestyle, home décor and interiors, weddings, food, fashion — it’s all about ideas and inspiration. But Pinterest is great for any consumer…
  • How to run successful meetings

    28 Jul 2014 | 8:08 am
    Let’s start with two indisputable facts about meetings: Most aren’t very good Most are prepared using a similar process. Conclusion: the process doesn’t work very well. So don’t do it. And what is this process? “I want to discuss topic X. So let’s get all the relevant stakeholders in a room, so we can hit everyone at once. Let’s also cover all the relevant topics on the agenda, so we can hit everything at once.” Does that sound familiar? As is the usual result: meandering, boring and too few resulting actions. A better approach is to prepare using PALM: Purpose. Identify…
  • BCC urges more UK firms to think global

    25 Jul 2014 | 9:38 am
    The British Chambers of Commerce (BCC) has published the results of its International Trade Survey for Q1 2014, which seeks to better understand barriers faced by existing and potential UK exporters. Based on responses from 4,742 businesses, the survey found that while 90% of respondents had ambitions to "grow domestically", only 43% were looking further afield – despite 55% of exporters "reporting a positive impact on their bottom line within just 12 months of expanding into new markets abroad". More than 75% of current exporters had traded internationally for more than five years, while…
  • PayPal to offer SMEs cash advances

    25 Jul 2014 | 9:37 am
    International e-commerce business PayPal, which enables payments and money transfers to be made online, is to "help meet the small and medium enterprise funding gap" by providing its UK business customers with working capital through cash advances against their future sales. The PayPal Working Capital fund will be trialled in the UK this autumn, with a more extensive rollout scheduled for 2015. Merchants (including eBay sellers) will be able to repay their advance with a share of their PayPal sales via card payments. PayPal is keen to highlight that the advance is not a loan, so customers…
  • Small firms "woefully unprepared" for cyber attacks

    25 Jul 2014 | 9:33 am
    A study carried out by security software provider Kaspersky Lab suggests that cyber attacks are more common than many small-business owners believe, with many of them "woefully unprepared" for an IT security breach, despite growing reliance on mobile devices and storage of "critical information" on computers. Almost a third (31%) of respondents admitted to not knowing what to do if they suffered a serious IT security breach, with four in ten saying they would struggle to recover all data lost and a quarter admitting they would be unable to recover any. The survey attracted responses from…
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    Direct-Response Copywriter Tom Trush | Marketing Tips and Strategies for Professional Service Providers

  • The Appeal That Almost Always Triggers Sales

    Tom Trush
    25 Jul 2014 | 10:17 am
    Think back to your last memorable purchase. Maybe it was a car … a gift for a friend … a deal at the grocery store … or just an enjoyable meal at your favorite restaurant. Do you recall what emotions you felt? You see, emotions have an incredible influence on purchasing and hiring decisions (much more than logic). However, we’re not always aware of them because so much emotional activity occurs in your subconscious mind. This is critical to remember when writing your marketing materials. The fact is, if generating responses is your goal when marketing, then you must…
  • 8 Items That Make ‘Dangerous’ Ads Deliver Leads

    Tom Trush
    30 Jun 2014 | 10:23 am
    I recently asked my subscribers for frustrating ads to transform for an upcoming project. In addition to receiving several ads, I heard a few stories about actions people took in the hopes of generating more responses. I love these types of stories. After all, so often you hear about entrepreneurs and executives who run an ad a time or two and then stop because it didn’t generate leads — which is why success stories always seem so sweet. So let me share with you one of my favorite tales of triumph (at least as it relates to ad response) … Ernest Shackleton was an Irish-born,…
  • How to Win Attention From Distracted Prospects

    Tom Trush
    22 May 2014 | 3:14 pm
    Imagine looking into a forest where all the vegetation is completely still, except for one tree that sways back and forth as if guided by an invisible force. Where do you focus your attention? On the tree, of course! That’s your unconscious mind at work. It filters out millions of bits of information to direct your attention to disparity. This is one reason I stress being different when marketing. Your mind’s natural tendency is to direct you toward differences. So why not use this trait to your advantage? When done well, your marketing is the swaying tree — and often the first…
  • These Mistakes Cause You to Overspend on Marketing

    Tom Trush
    14 May 2014 | 6:51 am
    Let’s say you have one day to either run a full-page color or half-page black-and-white ad in your local newspaper (whose audience includes potential prospects). Which would you choose? Before making your choice, let me tell you about a client who faced an almost identical decision. You see, he was running a full-page color ad once a week for several weeks a row. Disappointed with the response, he asked me for suggestions. So I proposed he change the format, eliminate color and slash the ad size in half. In effect, I suggested he cut his costs and create a smaller ad that was less visually…
  • How to Create Positive Positioning in Your Prospects’ Minds

    Tom Trush
    7 May 2014 | 6:44 am
    As I sit at my desk today, my heavily blistered feet and sore legs keep reminding me of last weekend’s adventure. You see, I spent Saturday running/hiking the Grand Canyon from the South Rim to North Rim and then back again. The roughly 20-hour, 46-mile trek gave me time to process several new ideas. When you’re alone with your thoughts, your mind can accomplish incredible feats. Don’t you agree? Well, if you ever analyze your mental conversations, you’re likely aware of tip that can help you write better marketing materials. The fact is, people don’t argue with themselves. (Can you…
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  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
  • The ONE Thing You Need to Stop Doing to Become a Great Communicator

    Stan Phelps
    17 Jul 2014 | 1:41 pm
    This post was originally posted on Forbes The ONE Thing You Need to Stop Doing to Become a Great Communicator Caroline Kennedy was making a run for the US Senate in 2008. The daughter of the late President John F. Kennedy was a front runner to represent […]
  • Starbucks Teen Barista Rebukes a Customer By Defending a Mother’s Right to Breastfeed

    Stan Phelps
    9 Jul 2014 | 6:05 am
    This post was originally published on It’s Wednesday morning in Ottawa, Canada. Julia Wykes is out shopping with her 5-month old son. She decided to visit the Starbucks on Trainyards Drive. According to Monica Beyer at the website She Knows, “She’d planned on getting a drink to go, but her […]
  • Three Marketing Lessons in Lagniappe from the New House Whip Steve Scalise

    Stan Phelps
    3 Jul 2014 | 7:29 am
    This was originally posted on Forbes: Three marketing lessons in lagniappe from the new House Whip Steve Scalise A month ago Steve Scalise was an obscure member of the rank and file in Congress. Two week ago he made the successful ascent into the Republican leadership.  The five-year representative from the […]
  • There is no such thing as just meeting expectations. An interview with Stan Phelps at the Customer 360 Symposium

    Stan Phelps
    20 Jun 2014 | 8:30 am
    This interview was originally posted on Ashton Media. It contains a question and answer session where Mark Abay and I speak about customer experience at the Customer 360 Symposium: The psychology of the customer journey Mark: Stan, in your presentation, you focused on the psychology of the customer journey. Tell us a little bit […]
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    Chief Marketer

  • How Brands are Sneaking Ads onto Vine

    Chief Marketer Staff
    31 Jul 2014 | 8:51 am
    Kurt Wagner (Mashable) Brands are utilizing a form of stealth advertising, paying the platform’s most popular users to “organically” push products to their massive followings. (Brands already use Vine to create their own videos, but the message is much different when it comes from a “regular user” instead of the brand itself.) Here’s what you need to know. The post How Brands are Sneaking Ads onto Vine appeared first on Chief Marketer.
  • Under Armour Signs First Non-Athlete for Women’s Line

    Chief Marketer Staff
    31 Jul 2014 | 8:30 am
    Andrew Adam Newman (NYT) A new spot for Under Armour will appear for the first time on Monday. Also for the first time, the brand has partnered with a non-athlete to promote its women’s line. The spot is powerful and represents a change in marketing mindset that a ballerina would better resonate with women. The post Under Armour Signs First Non-Athlete for Women’s Line appeared first on Chief Marketer.
  • American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit

    Chief Marketer Staff
    31 Jul 2014 | 8:08 am
    Janie Campbell (Huffington Post) Not a good idea to mess with a graffiti artist who is a favorite in Miami. American Eagle Outfitters found this out after using images of his graffiti for its own marketing purposes worldwide and forgot to ask for permission.  The post American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit appeared first on Chief Marketer.
  • Rescue Animals Marketed with IKEA Furniture

    Chief Marketer Staff
    31 Jul 2014 | 7:47 am
    Carla Hall (LA Times) For dog shelters and their employees, working tirelessly to find loving homes for their dogs, IKEA may have arrived like a knight in shining armor. Life-size photo cardboard cutouts of animals in need of homes are displayed in furniture showrooms in Singapore. DDB Singapore came up with this ingenious idea. The post Rescue Animals Marketed with IKEA Furniture appeared first on Chief Marketer.
  • The Multichannel Path to Purchase

    Jasmine Brown
    30 Jul 2014 | 2:30 pm
    In this Chief Marketer Special Report, we explore how catalogs and ecommerce work together to create consumer engagement and boost ROI. Learn: The importance of direct mail in a web world Ideas for connecting offline and online strategies Tips for connecting with shoppers via social media And more! Sponsored by: The post The Multichannel Path to Purchase appeared first on Chief Marketer.
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  • Native advertising – is it all it’s cracked up to be?

    Teresa Sperti
    27 Jul 2014 | 2:08 am
    Native advertising continues to gather pace with BIA/Kelsey estimating native ad spending on social media alone would grow from $3.1 billion this year to $5.0 billion by 2017. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 8 Interesting Insights from Mary Meeker’s 2014 Internet Report with an Australian Twist

    Teresa Sperti
    2 Jun 2014 | 1:14 am
    If you don’t have time to wade through the 160+ page report – here is my summary of some of the most interesting insights for marketers with an Australian take on it (where possible). Read Full... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mobile is the new black: 7 commandments of mobile marketing

    Teresa Sperti
    18 May 2014 | 5:14 am
    In 2013, global mobile traffic grew 81%. As a result brands like John Lewis are reporting that 40+% of their traffic are now coming from mobile. The unabated growth should make mobile the new black... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Is content marketing coming of age down under?

    Teresa Sperti
    21 Apr 2014 | 6:42 am
    In 2013, Australian brands really began to embrace content marketing, according to Director of King Content Cameron Upshall in a recent Mumbrella article. Read Full Article > [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How organisations are using digital to derive customer insights

    Teresa Sperti
    26 Feb 2014 | 4:54 am
    Whilst tried and true traditional research methodologies are still an integral part of the insight manager’s tool kit, digital is changing the way organisations and brands gather, analyse and deduce... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Millennial Marketing

  • FutureCast to Reveal New Millennial Parents Research at Share.Like.Buy.

    Cherryh Butler
    31 Jul 2014 | 2:09 pm
    The world’s largest conference on marketing to millennials, Share.Like.Buy., will set up shop on Sept. 16., in Minneapolis, where top marketing minds will teach brands how to create loyal fans out of the approximately 80 million consumers between 18 and 34. Share.Like.Buy. founder Jeff Fromm will kick off the event and share insights from his upcoming book, to be released early next year. The topic of his book will serve as a focal point for the conference: targeting millennials as they enter parenthood. Consumer Orbit studied 11.3 million millennial parent households to find out how…
  • Millennial Brand Love Starts with Your Employees

    Jeff Fromm
    28 Jul 2014 | 12:53 pm
    It looks like marketers are starting to catch on. If you go to YouTube or AdWeek, you will see some of the most popular campaigns are ones that are asking their millennial audience for input in creating content and conversations around their brands. But millennials have the resources to easily see when brands aren’t truthfully walking the walk. In order for brands to create meaningful relationships with millennial consumers, they must first win over their millennial employees. We often talk about the importance millennials have in influencing others with similar purchase habits. These…
  • Ahh… The Power of User Generated Content

    Brendan Shaughnessy
    24 Jul 2014 | 10:29 am
    When it comes to creating a lasting relationship with your consumers, being a brand people can trust is imperative to your success. Easier said than done, right? While you obviously can’t practice trust falls with your consumers, marketers are continuing to engage their following in unique ways through user generated content (UGC). While asking for UGC can be as simple as sending a picture or a tweet, some fans are going above and beyond, creating incredible content for the brands they love. According to a study conducted by Ipsos, millennials trust UGC just as much as they trust…
  • Motor Industry Capitalizes on Facebook’s Sharing Power

    Julie Ray
    18 Jul 2014 | 10:03 am
    In today’s increasingly technological society, many industries are integrating social media strategies within their marketing campaigns. Subsequently, GfK research has revealed that, in 2013, “38% of consumers said they would consult social media before making their next car purchase while almost a quarter (23 per cent) use it to communicate their purchase experience.” According to social media statistics, the German motoring manufacturer BMW has the biggest Facebook Page in the automotive industry. The marketing success of BMW’s Facebook Page can be directly linked…
  • What Golf Can Learn from Millennial Runners

    Brendan Shaughnessy
    15 Jul 2014 | 8:30 am
    Whether you’re flipping through channels on TV or looking up the score to your favorite team, it’s no secret that the world of sports is exploding. Professional teams are signing billion dollar TV contracts, colleges and universities are launching their own networks, and people are trying new recreational sports and activities. However, it is becoming increasingly clear that one of the most popular “gentleman’s games” is not all that popular with millennials. Although golf is a popular sport worldwide, golfers are getting older with 83% of Americans who have played 18 holes in the…
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    FeedBlitz News

  • Marketing Insights: Start with the Social Media Department

    Ken Dieglio
    29 Jul 2014 | 9:04 am
    Their smartphones never leave their side. They occasionally speak in hashtags. They know what’s trending way before you. I’m not talking about a group of high school kids. This is the social media team. And today’s social media team is essential in developing successful marketing plans. Social Media and Company Smarts Social media extends beyond fans, followers, posts and customer service, to strategy, product development, content and the corner office. No part of the marketing department is more in tune with a brand’s customers than social media. Not only does social hear complaints,…
  • FeedBlitz: Rewind the Week – Robot Edition

    Eleanor Pierce
    24 Jul 2014 | 12:14 pm
    When I was a kid, I had a pretty clear vision of the future. And all of my ideas about what the future would hold came directly from television and movies. Perhaps I wasn’t a terribly imaginative child … but I digress. I figured we’d all have flying cars, a la the Jetsons, by the time I was grown. And I figured kids of the future would ride hover boards instead of boring old skateboards. TV and movies also gave me the impression that we’d all have a lot more robots in our lives. I, personally, was looking forward to fewer chores thanks to my own Rosie. While I haven’t heard much in…
  • Need a FeedBlitz API Key? Permission Granted

    Phil Hollows
    24 Jul 2014 | 9:13 am
    FeedBlitz API key generation has now been made automatic; the prior manual approval process has been eliminated. Meaning: You can use our API keys in third party integrations without delay. Implication: More uses for FeedBlitz’s APIs are coming soon. Access: Log in to your FeedBlitz account, it’s under My Account | API Keys in the left sidebar. Restrictions: None beyond the requirement that you must be a premium FeedBlitz publisher. By the way: If your current API key appplication was still pending under the prior policies, simply cancel it and then generate a new key.
  • How LinkedIn Works for Your Brand

    Serhat Pala
    22 Jul 2014 | 11:47 am
    By Serhat Pala Most of us begin our days by checking for messages on Twitter, Facebook or Snapchat. Then we end our days posting updates and catching up with friends and family on Facebook and the other social media networks. Over 54 percent of Americans use social media on a daily basis. Some users check their accounts more than 10 times per day, according to data from Deloitte. But social media is not just Facebook. While Facebook still rules the roost, social media comes in all shapes and sizes: From photo and video sharing sites to social bookmarking to instant messaging to social…
  • FeedBlitz: Rewind the Week – App Edition

    Eleanor Pierce
    17 Jul 2014 | 8:50 am
    I had a realization while looking at photos taken on a recent cross-country road trip to Oregon. There were typical “standing happily next to road sign” photos, some “standing looking not-so-happy next to cars loaded down with luggage” photos, and, I’m ashamed to admit, more than one photo of me and my 19-year-old niece standing (or sitting) side by side, both staring at our iPhones. I guess you could say we’re both addicted. I’m not rude about it—at least, I don’t think I am. I don’t keep my phone on the dinner table. I don’t glaze over and scroll through my phone when…
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  • Here’s an Idea! – Top 7 Email Marketing Myths, BUSTED!

    25 Jul 2014 | 4:20 pm
    Top 7 Email Marketing Myths, BUSTED! In this episode of Here’s an Idea, our digital guru Hal Brice exposes the truth with some cold, hard (but enlightening) facts.
  • Discover Los Angeles | LA Times Fullpage Takeover

    17 Jun 2014 | 5:04 pm
    Check out our hard work for Los Angeles – ! It’s LIVE on the Los Angeles Times website. #LAStory
  • From social media, to eCommerce, to my doorstep.

    Scott Burris
    13 Jun 2014 | 2:16 pm
    I wanted to share this story of how amazing today’s ecommerce and connectivity are. Just the other day while I was flicking through my instagram feed, I was stopped in my tracks and mesmerized by this wonderful photo. (link: Although I’m not normally the biggest fan of the feet selfies movement (aka #fromwhereistand) I was overwhelmed with joy by this welcome mat. I love music and I love lyrics, and the use of this particular line from one of my all time favorite songs, “Can I kick it” by A Tribe Called Quest, ( ) was…
  • Meet Our Newest Team Members

    27 Mar 2014 | 4:38 pm
    We’re always finding new ways to bring fresh new ideas to the table to help grow your business. Over the past few months, we were able to welcome a few new faces to the HB family to help us do just that. Say hello to our newest team members!   Team Member: Betsy Stevenson | ACD, Copy Betsy is loving the collaborative atmosphere and “smart, awesome people” at HB. She comes up with engaging hardworking concepts and copy that moves us, and the profit needle for clients. Fave Book: “The Prizewinner of Defiance, Ohio by Terry Ryan. Terry tells us the story of her mom,…
  • Here’s an Idea! – How to make your video go VIRAL: 10 easy tips

    14 Mar 2014 | 4:35 pm
    Want to know how to make a viral video? Hal shares 10 easy tips from Karen Cheng on making a video go viral, in the latest Here’s an Idea. Check out Karen’s original blog post:
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  • Bringing Home the Hardware

    HB Agency
    29 Jul 2014 | 6:38 am
    At HB, our work illustrates and supports the stories our clients want to tell. Simply put, when we have a happy client, we consider it a job well done. However, highlighting some of these successful engagements is part of celebrating good work, and in doing so our Creative team recently won five awards! Summit International Awards, Silver Viewpointe “Command Your Content with Precision” Campaign Viewpointe, one of the largest information technology service providers to regulated industries, needed to advance their sales. HB’s campaign generated awareness and leads, targeted at…
  • Market Basket: This isn’t a PR Problem

    Chuck Tanowitz
    25 Jul 2014 | 6:45 am
    If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would inherit their dad’s half of the company. It didn’t work out that way and so began a fight that pit cousin against cousin. It came to a head recently when the board ousted the CEO in more of the family squabble. Then the employees got involved, staging a protest to…
  • “Who’s gonna pay for what’s inside my brain?” A chat with Matthew Gustavsen

    Justin Hastings
    21 Jul 2014 | 8:10 am
    The HB Interview Series re-introduces HB employees to our audiences. Here, we’ll learn about the lives of each HBer, how they landed in their current career trajectory and their thoughts on the industry. Justin Hastings, Interactive Strategist at HB, conducts all discussions. Matt Gustavsen is a Creative Strategist at HB. He’s a Massachusetts lifer who grew up on the south shore and went to school at UMass Dartmouth. Matt shared time with me to discuss his upbringing and how he became a designer. Justin: Tell me about growing up in Braintree. What filled your time? Matt: Life was 90%…
  • H2H PR – Haven’t We Always Been Doing It?

    Catherine Ahearn
    10 Jul 2014 | 12:47 pm
    Recently, B2B and B2C public relations have had some human company. Human-to-human (H2H), lately one of the industry’s favorite phrases, is now everywhere and it’s gotten there fast. But how people are using it and what it really means don’t seem to be in line. The two main public relations categories, B2B and B2C, serve to create specificity and clarity when PR professionals describe their tasks and responsibilities. Each segment has its own audience, goals and messaging; differentiating between them allows for more efficient communication between professionals, their potential…
  • Top 5 Things I Learned from the Watergate Break-In

    Chuck Tanowitz
    8 Jul 2014 | 11:00 am
    What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism? Listicles are, of course, the legacy of Buzzfeed, which has turned itself into a social media click machine, and clicks are the currency of the journalism world today. Or, at least that’s what I’m repeatedly reminded by journalists who tell us at HB Agency that if a story can’t get clicks, they’re not interested in writing it. The New York Times also realizes this, having done its own exhaustive…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • LESSON #5: How to Avoid Scams

    Shawn Wallace
    29 Jul 2014 | 7:27 am
    In the previous lesson we talked about a bunch of different ways of making money online. If you go out looking for those money making opportunities, you’ll find that there are literally thousands of them. The question now is… How do I separate the real opportunities from the scams? Because we all know that the internet is full of scams, right? So lets talk about it… (Watch this video…) Main points: I believe that most business opportunities are not scams. But just because something isn’t illegal, that doesn’t mean its something you want to get into. There ARE a lot of scammers…
  • LESSON #4: 18 Ways to Make Money Online

    Shawn Wallace
    26 Jul 2014 | 11:58 pm
    Thus far, I’ve given my definition of what an online business is, and I’ve given you what I feel are a few prerequisites to becoming a successful online business owner. So now let’s get more detailed as we drill down closer to what you’ll actually be doing. A lot of people say they want to make money on the internet, but they really have no idea what that looks like in real life. One of the problems is that there are literally thousands of ways to make money on the internet… (Watch this video…) Main points: There are thousands of ways to make money online. My way is NOT the only…
  • LESSON #3: Is an online business right for me?

    Shawn Wallace
    25 Jul 2014 | 4:52 pm
    Unlike many of the internet marketing teachers, I’m not going to tell you that ANYONE can successfully run an online business. The fact is that it takes hard work to build a business, and there are certain abilities that will greatly increase your chances of success. Watch this video to see what I mean… Main points: The startup COST for an online business is a huge variable, ranging from zero to millions. The good news is that it can be very cheap: less than $100 The more TIME you can devote to it the better, but don’t let a lack of time stop you. If you can only devote a small amount…
  • LESSON #2: What is an online business?

    Shawn Wallace
    24 Jul 2014 | 4:35 pm
    Contrary to what some of the so-called guru’s may say, having an online business is not for everyone. But in order to judge whether it’s a good fit for you, we first must define what an online business is and what it isn’t. Please watch the following video: Main points: My personal definition is that it’s a business which is conducted primarily on the internet. A website is NOT an online business. It’s not a job. There may be risk involved, but it’s all about how you perceive it. If you’re afraid to start a business, then you need to either…a) get over your fearorb) decide…
  • LESSON #1: Introduction to Shawn’s Tips

    Shawn Wallace
    22 Jul 2014 | 5:20 pm
    Welcome to Shawn’s Tips! If you want to start an online business, or if you want to make your current online business more profitable, you’ve come to the right place. Please watch the following video: Main points: We’re going to start at the very beginning. It’s OK if you don’t know anything about online business. I’m going to show you how to build an online business from ‘A’ to ‘Z’. If you’re an experienced internet marketer, please bear with me through the basics, because I’ll be sharing all of my advanced techniques too. I have a lot of personal experience and…
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    InfoProduct Marketing Insiders Tips And News

  • Marketing For Today – Gary Vaynerchuck Video

    23 Jul 2014 | 1:17 pm
    Most of my time is spent taking action…not waiting for someone to tell me what to do. I have found this to be much more effective in leading markets, first to try, first to get feedback, first to fail and yes…first to succeed! That said, I do keep an eye on certain people I see really taking big action and share their findings…Gary Vaynerchuck is one of those people. Gary has tons of stuff out there, most of it is really valuable..but this video is especially powerful because he talks REAL case studies, real examples of how he has secured customers using today's social…
  • Turn What You Know Into Money

    3 Jul 2014 | 1:08 pm
    Did you know that one of the best, fastest and most effective ways to start your own business online and bring in massive profit is sitting right under your nose? Actually, to be more accurate, it's sitting right between your ears…all you have to do is understand how to turn your knowledge, experiences and interests into useful how-to, information products. It's as simple as taking your knowledge about raising kids into a short report or ebook for other parents embarking on this highly emotional, high stakes game called parenting. Or, you have gone through an exceptionally…
  • Happy Canada Day! Enjoy The Party…

    30 Jun 2014 | 12:46 pm
    As Canadians, pride in our country, history and land is perhaps not very obvious to those from other countries. True, we don't beat our chest, flaunt our greatness or always opt for the biggest pomp and ceremony…ours is an understated, but deeply held pride, like someone who is strong and silent but confident in their own skin. Often, being a relatively young country, full of diversity, spread out with our largest cities quite distant from each other…it's very probable that many of us take our own greatness for granted.  For that, we must take the blame. So, another…
  • Where Do You Search Online?

    30 Jun 2014 | 12:32 pm
    Like it or not, Google has OWNED search online for the last decade (the beta version of Google Search came out in 1999 for you history buffs, two years AFTER Yahoo refused to buy Google for $1M – ouch!) But are things changing around search? I've noticed that I do more searching now outside of Google… Twitter search for trending stories, news, to find groups of like-minded people to share things with and locate everyone from my idols to possible partners and customers…yes, there is Google Plus, but it's not the same Facebook search for communities, joint venture…
  • How To Hire An Ebook Cover Designer

    22 Jun 2014 | 5:47 pm
    I get asked quite often why someone should pay $60, $80 or even above $100 for ebook cover graphics from a professional ebook cover designer when they can find someone on Fiverr or other discount freelance sites for $5-$20 that "claims" they can do the same job. I've contracted dozens of ebook covers and site graphics, I've always had better results using a professional ebook graphics person. I typically have them work up various 3d covers, a flat cover page for the ebook itself, some banners that match as well as various course and video graphics for upsells. With…
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    Right Source Marketing » Blog

  • 5 Steps to Engaging Your Target Me(s)

    Sara Hill Isacson
    25 Jul 2014 | 8:30 am
    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it engages your target audience. Put more simply, it’s not about you, it’s about the me(s) comprising your target audience, aka your target me(s), and how well you craft and seed content that appeals to the needs of those target me(s). This means creating usable,…
  • Believe the Hype: Why Your Business Needs Marketing Automation

    Will Davis
    25 Jun 2014 | 3:29 am
    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50…
  • Transformers Can Save the Day — and Your Content Marketing

    Yvonne Lyons
    11 Jun 2014 | 11:11 am
    When my son was younger, he had toys called Transformers. They were cars, trucks, and airplanes that, when in a perilous situation or when the underdog was in need of help, could transform into an ultra-powerful robot dude with all kinds of cool powers who could squash bad guys and save the day. Pretty awesome, especially if you are a five-year-old boy. As I search for a content marketing manager/editor for Right Source Marketing, I am realizing that what I need is really a content marketing Transformer: A person who may look like other marketing professionals, but can transform into someone…
  • How to Make Content Marketing Your Recruiting Machine

    Mike Sweeney
    30 May 2014 | 8:07 am
    Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business. So why is it, then, that all the buzz surrounding content marketing seems to focus on business-to-business lead generation and customer acquisition programs but doesn’t ever seem to extend to using that same content marketing know-how to recruit the best candidates? In…
  • Why You Need an Editorial Meeting for Your Content

    Yvonne Lyons
    2 May 2014 | 8:04 am
    So you’ve made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You’ve brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your content machine is rolling. But how do you keep it moving and on track,with so many other deadlines and priorities on your plate? Content marketing involves a lot of moving pieces. And whether they are on your marketing team or spread throughout your company, there are probably a lot of people to…
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    High-Tech Communicator

  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
  • 9 Facts You Should Know about Using Social Media for B2B Marketing

    Cheryl Goldberg
    14 Jul 2014 | 9:28 am
    Marketers need facts to make the right decisions—especially when taking advantage of less-charted tools such as social media. But I’ve found that while lots of research is available about social media, it’s often not organized in a way that tells a story that’s useful for B2B marketers. I’ve sorted through a number of recent research reports and pulled out conclusions that are particularly relevant to B2B marketers. 1.       The vast majority of B2B marketers take advantage of social media 80% of business executives said social is “important”…
  • The Case for Use Cases and Case Studies

    Cheryl Goldberg
    6 Jul 2014 | 11:23 am
    In my blog series on finding the best content tactic for the job, I’ve talked about print, video, as well as eBooks and white papers. Now I’ll talk about two tactics you can use to tell compelling stories about your product: case studies and use cases. Use Cases Help Customers Visualize How They’d Use Your Product When does a realtor know that their client is ready to buy a house? When they sit down on the sofa in the living room and start talking about where their friends will congregate during a dinner party or when they pull up a chair at the kitchen table and start talking about…
  • eBooks Versus White Papers: Which is Best for Enhancing Awareness and Consideration?

    Cheryl Goldberg
    22 Jun 2014 | 5:28 am
    Over the past couple of months, I’ve done several eBook projects and longer white papers of 4,000 to 6,000 words. The goals and specifications for these projects were remarkably similar. Both were to be used in the awareness phase of the buying cycle. Neither piece was to be specifically product centric. Rather they were both meant to educate and persuade the reader to reach a particular conclusion. As I embarked on my series of posts on when to use what content tactic, (Is Your Favorite Content Type Dead?  When Does Print Trump Online Content?  When Do You Absolutely Positively…
  • When Do You Absolutely Positively Need Video?

    Cheryl Goldberg
    16 Jun 2014 | 6:02 am
    At a recent discussion sponsored by my local American Marketing Association (AMA) chapter, some of the younger attendees expressed a strong preference for video content rather than text. “Who wants to sit there reading long documents,” one young woman explained. “I’d rather watch video.” Now I watch as much TV as the next person and appreciate the virtues of video. But I when it comes to consuming marketing content, I far prefer reading print to sitting through a video. I want the option of skimming the headlines and skipping to just the content I need. Which leads me to ask,…
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    Multichannel Magic by Debra Ellis

  • Is the Facebook Save Button a Plus for Marketers?

    Debra Ellis
    23 Jul 2014 | 11:36 am
    Facebook’s recent addition of a “Save” button gives a limited measure of control to users. The algorithm changes that rendered organic Facebook marketing ineffective may be offset with the ability to archive posts, links, places, and media. In theory, it is a good first step to creating a more user friendly experience. In reality, issues keep it from being effective at this time. Marketers have been challenged to create new ways to reach customers and prospects since the algorithm update that is designed to deliver “relevant information” as defined by Facebook’s engineers.
  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
  • 5 Distractions that Keep Companies from Solving Real Problems

    Debra Ellis
    7 May 2014 | 11:02 am
    Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions begins with problem identification. If you cannot clearly identify problems, it is impossible to create successful growth and profitability strategies. Digging deep to find cause and effect is hard work.
  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
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    Social Media B2B

  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
  • 9 B2B Marketing Lessons from Judging Online Campaigns

    Jeffrey L. Cohen
    10 Jul 2014 | 4:00 am
    I recently judged the online marketing category of an internal marketing competition for a B2B company. The marketers chose their best online marketing campaigns and submitted the details of their strategies, activities, creative work and metrics of success. There were a lot of great ideas and great effort on the part of the marketers. The following lessons are derived from my feedback to the entrants and some reminders for all marketers that occurred to me as I reviewed their entries. 1. Marketing Goals Must Align with Business Goals Marketing cannot exist in a silo. This is one of the…
  • Give Your B2B Customers Clear Calls-To-Action on Social Media

    Jeffrey L. Cohen
    26 Jun 2014 | 4:00 am
    Sometimes B2B marketers focus all their efforts on creating the best content, the ultimate customer experience, the perfectly nuanced status update to drive traffic back to their website or blog, but they forget to provide a clear call-to-action for the visitor. The other extreme is to create a complex series of Rube Goldberg-inspired steps to get a visitor to the right place that is very nearly personalized for their interests, industry and stage in the buying cycle. This is not a bad idea in theory, but an overcomplicated process confuses prospects and they may never convert to a customer.
  • B2B Sales Pros Need to Create Demand with Content Marketing

    Jeffrey L. Cohen
    18 Jun 2014 | 4:00 am
    I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process. Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it. Highlights of the Conversation:…
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    Totally Uncorked on Marketing

  • When It Comes to Websites, We Have Major Attention Issues

    Elaine Fogel
    31 Jul 2014 | 12:19 am
    Do you get frustrated when you have to wait a few seconds for a website to load? Do you click elsewhere if it takes too long? Well, you’re part of the majority who have major attention issues online. A new study entitled, “The State of the User Experience,” from Limelight Networks, finds that roughly 1 in 5 respondents aren’t willing to wait longer than 3 seconds for a website to load before getting frustrated and leaving. Three seconds!!  The rest, about 6 in 10 overall, are willing to wait up to 5 seconds, but no longer. What an impatient lot. So, are we more or less…
  • 10 Cool Sites for Free Icons

    Elaine Fogel
    29 Jul 2014 | 12:17 am
    Societies have been using icons and symbols for centuries. Where would we be without male and female bathroom icons or road sign symbols? Many of us use these designs in our external marketing communications, internal communications, and signage. They’re also valuable for creating infographics, graphs, and charts. So, I thought I’d share some cool websites where you can download icons and symbols for FREE! Ready?  The Noun Project The Noun Project‘s collection, created by a global community of icon creators, has more than 25,000 icons and the collection grows each day.
  • Common Words and Phrases to Absolutely Avoid!

    Elaine Fogel
    25 Jul 2014 | 12:32 am
    Jeffrey Gitomer posted several phrases he believes we should never use during the sales process. However, they can apply to any type of business interaction. These phrases are so common, we don’t even give them a second thought. But, upon closer inspection, Gitomer has a good point. Check out his advice:  Words and phrases to avoid Frankly… a word that sounds insincere. All sales courses recommend dropping this word from your vocabulary. Quite frankly… a double dose of the dreaded frankly. It makes me very suspect of the person who says it. Honestly… a word that is almost…
  • If You’ve Got a Chip on Your Shoulder Why are You in Marketing or Sales?

    Elaine Fogel
    23 Jul 2014 | 12:05 am
    When you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you. IF you keep a positive attitude, no matter what, you have a slight chance to move prospects to the next step. But, if you don’t, the odds are high that you’ve blown their first brand experience with your organization. This happened to me yesterday and it took me aback.  A man (let’s call him Steve) called from an Internet radio company. I engaged in niceties for a minute or so, figuring…
  • How to Get 10 Posts Out of One Good Idea

    Guest Blogger
    21 Jul 2014 | 12:44 am
    Guest post by Dennis Fischman It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit, “Post.” “Uh-oh,” you say. “Now what am I going to use for Facebook?” Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print. On your blog: Go into detail. Your original post was a list like this one. Take each item on the list and…
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    The Rise To The Top: Helping you generate big time revenue through your own online products & programs

  • 5 things to do AFTER you launch your online course or program

    David Siteman Garland
    29 Jul 2014 | 1:45 pm
    OK, so you’ve launched your online course or program…SWEET! Get down with your bad self. A lot of people procrastinate and say they will get their course done and out there *one day* but you ACTUALLY did it. Give yourself a high-five. So you might be thinking…ummmm now what do I do? Great question and here is the answer 1. Document EVERYTHING If you haven’t already (ahem…you should) make sure to document your ENTIRE launch process. Fun fact: We all forget stuff. And we forget stuff quicker than we think. Right after your launch is GREAT time to do this while it is fresh…
  • 5 key mistakes to avoid when creating (and marketing) your online course (and what to do instead!)

    David Siteman Garland
    30 Jun 2014 | 1:57 pm
    As you know I’ve taught thousands of people just like you all over the world how to create, promote & profit from their own online courses (my thang!). I’m always paying attention (and talking to my students) as to what is working, what isn’t working, where there are challenges, etc. (as well as of course running my own tests, experiments, launches, etc.). And here is the the really weird thing….the difference between people having success or  not-so-much-success is actually quite small. Meaning, it might SEEM large, but it actually isn’t. For example, I’ve had many…
  • Success Story: How Christopher Stafford launched his first online course and brought in $35,000 (and raving customers!)

    David Siteman Garland
    8 May 2014 | 10:24 am
    Back with ANOTHER success story…gotta love these (I mean do they get old? Nope). I love bragging about my CAOCers (Create Awesome Online Courses students) who are rocking so you can get some ideas and inspiration (and also give them a pat on the back…they deserve it). Chris is a long time student of mine and a fantastic action taker who totally crushed his his “Top Producer Blueprint” course. In this interview, Chris spills all the beans. Unfiltered. Uncensored. Let’s get at it: Here are the questions: Name:  Christopher Stafford Name Of Your Course: “THE TOP…
  • A fella came up to me Starbucks and asked me how he could build his email list from scratch…this is what I told him

    David Siteman Garland
    29 Apr 2014 | 4:19 pm
    Just had a super nice guy come up to me at Starbucks (who happens to be a new email subscriber of mine) and we got to chatting about what he is looking to do with an online program from scratch. In a nutshell, he is a successful real estate investor and wants to teach it. Perfect topic and one that can really help people and make a lot of money (double win!). He doesn’t have an email list yet, so here were my tips to get him started (feel free to steal ‘em): 1. Start with a sweet free piece of content: i.e. 7 things to know before you invest in real estate, 7 key mistakes to…
  • How To Create An Easy-To-Implement Facebook Marketing Plan That REALLY WORKS

    David Siteman Garland
    21 Apr 2014 | 8:40 am
    I get this question A LOT (and by a lot I mean, um, a lot): “David, what is YOUR #1 SOURCE for traffic/building audience/email list/subscribers?” Drumroll please… The answer is… FACEBOOK Yes, good ole Facebook. The FB. But here is the thing, most people (and this used to be me) spin and kick the tires on Facebook. I know this, because I used to be one of them. Meaning…I had a fan page. Made some posts. But I never really had a PLAN and wasted a ton of time (I mean who wastes time on Facebook Fail to plan, plan to fail and waste lots of time looking at exes.
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    360i Digital Agency Blog

  • Influencer Spotlight: Catching up with Logan Paul

    Alden Millar
    30 Jul 2014 | 8:16 am
    Our newest addition to the 360i “Influencer Spotlight” Q&A series is Vine superstar Logan Paul, who has emerged as a true leader on the platform with over 4.8 million followers to date. Logan’s great sense of humor, spirited stunts and no-fear attitude make his short form videos extremely entertaining and sharable. Recently, Logan has worked with a number of brands, including 360i clients Hanes and HBO to help authentically reach new consumers on the platform. We had a chance to catch up with Logan and chat about his approach to Vine and social media. 360i: Where do you get your…
  • Google Introduces Dynamic Sitelinks to Improve Ad Relevancy

    David Mataranglo
    30 Jul 2014 | 8:03 am
    Building on the debut of sitelinks in 2009, Google has introduced dynamic sitelinks to help boost performance for ads appearing without the ad extension. Sitelinks have proven to extend the value of search ads by increasing CTR and linking to content deeper within a site (e.g. in-demand or priority subpages). The difference between advertiser-created sitelinks and dynamic sitelinks is that the latter will be automatically generated based on recent search activity and historical data. This format will only appear for ads on the top and bottom of the SERP and will not show in conjunction with…
  • Case Study: How Smirnoff Captured the Millennial Spirit on July 4

    29 Jul 2014 | 10:30 am
    For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the brand’s peak sales window of the year. Using social media to connect with consumers where they were already capturing and sharing the festivities, Smirnoff entered the holiday conversation in a way that delivered tangible value to July 4 celebrants.
  • Ad Age Touts Clinique’s ‘Fresh Start’

    29 Jul 2014 | 7:25 am
    360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique Sees Hope in a Fresh Start”), noting how the brand strategy marks a step away from the “tried-and-true marketing playbook” and contemporizes Clinique to align more closely with culture. The message is all about empowerment, new beginnings and having the…
  • Bing Integrates Twitter within its Search Engine

    Scott Walldren
    28 Jul 2014 | 7:20 am
    Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help searchers discover the most relevant answers to their Twitter-related queries, which may include user handles, hashtags and the like. Bing believes this new tool is useful since the most interesting content can be determined by its “popularity,…
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    Kevin Franco's Weblog

  • Respecting the Reader

    16 Jul 2014 | 10:37 am
    I've been asked a number of times why Enthrill hasn't created a reading app. On the surface, it seams like it would solve a lot of issues such as the need for a DRM and ease of download. Frankly, creating an app for the delivery of ebooks is short-sighted and here's why:A couple of points on my choice of words before we go on; when I say 'readers', I mean people that read, not devices - when I'm referring to what they are reading on I will say 'devices'... not readers.Consumer BehaviourMost readers already have a favourite place to store and read their ebooks, creating another app just so…
  • The right staff - a twist to the start-up pitch

    19 Jun 2014 | 12:32 pm
    Pitch night is nothing new to the founder of a start up. It's the opportunity to pitch your idea to a room full of would-be, hopeful investors.This is intimidating to the first timer. I've been an entrepreneur for two decades and in the last couple of years, for the first time ever, I needed to seek financing beyond what I could do myself. I had only ever been to one investment pitch prior so all that I knew was that we needed refreshments and a power point.There is so much more. SO MUCH MORE. Let me first say, that if you are a first time entrepreneur, save yourself a lot of heartache…
  • Selling Ebooks in Retail Stores

    15 Jul 2012 | 9:20 am
    For the last 20 months we have been developing our Enthrill Books retail system, to bring ebooks to retail. In that time we have generated a few technologies, sold one of our patents and launched our product.The system includes an online deployment system, manufacturing (printing, QA and testing), logistics (warehousing & shipping) and customer service. In the development of this we were able to create an answer for cross-platform DRM and cross-platform deployment of digital assets, consumers of mass retail stores will demand this.We were not the first to sell ebooks in bookstores, Symtio…
  • Blogging

    8 Jul 2012 | 3:29 pm
    I used to really enjoy writing. Hmm, never really looked at myself as a writer, not seriously. The truth is though, that I looked forward to finding something interesting to dissect, praise, laugh about, at, with - all through my blog. But, the last year has truly been one of the most challenging (and exciting) times in my life and I haven't been able to find the time for my bi-weekly sit down with a coffee and my thoughts.Just as well, as most writing, I found out from the print world, gets recycled and turned into pulp for another writer to take a stab at it. I suppose the blog is just a…
  • Packaged Digital Rights Messaging

    9 May 2012 | 7:02 pm
    “Let’s talk about the elephant in the room…” is how Matteo Berlucci, President of Anobii, opened his address to publishers at Digital Book World this past January in New York. He was talking about Digital Rights Management, (DRM).Mr. Berlucci's presentation was compelling as he urged publishers to drop strict DRM and embrace a social DRM or watermarking style of rights management. This announcement, coming from the president of a book company owned by three of the world’s largest book publishers, certainly caused a stir. It generated a lot of discussion as well; not too dissimilar…
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    Never get out of the boat

  • the great advertising swindle (actor-observer bias remix)

    22 Jul 2014 | 6:33 am
    Advertising's outcomes are notoriously hard to measure.Which is why in advertising agencies, we love to measure outputs instead.Agency outputs (ie creativity, ingenuity, technical wizardry and planning cleverness) are far easier to evaluate than the contributions that the work has to actual client business outcomes.Despite this clients will often clamour for performance based remuneration deals from their agencies.Some agencies even claim to offer this.How they can do this is unclear.I'm oft to remark that if it were possible then Y&R London should still be receiving a performance based…
  • stand and deliver

    17 Jul 2014 | 4:40 pm
    Pop stars talking about advertising. What could possibly go wrong?Corporate rapper Kanye West for a start. Consider, his much repeated quote-age from Cannes for example. “I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone’s begging for.” I have no idea what that is supposed to mean. Adam Ant, however, knew a thing or two about the role for advertising and its subsequent effectiveness. And preferred to express this in how the work spoke for itself. 'I'm the dandy…
  • shot with your own gun (or the META-return of the texas sharpshooter fallacy)

    15 Jul 2014 | 3:53 am
    The sciences of human behaviour show that we all are susceptible to foibles known as cognitive biases.These are processes of thinking that can sometimes lead us to making less than optimal decisions - particularly in conditions of uncertainty - or more often just relatively benign and harmless routine confabulations. In the following case, the firm favourite - confirmation bias. This is our tendency of people to favour information that confirms pre-existing beliefs or hypotheses.And it's often compounded with a touch of the old texas sharpshooter fallacy. Refreshingly, from time to time…
  • space travel's in my blood, and there ain't nothing I can do about it

    10 Jul 2014 | 6:17 pm
    We've just finished reading 'Think Like A Freak', the third book by Levitt and Dubner the others being Freakonomics and Superfreakonomics. You may also know their weekly WNYC radio show/podcast. Their ouvre is at the lighter pop end of the behavioural economics canon, however they can take some of the biggest credit for opening up this thinking to a mass audience. Either way it's an entertaining read, I got through in about two round trips to Hobart. There's one little story towards the end concerning the January 1986 Nasa Space Shuttle mission which I suspect that many of you - my planning…
  • vivid demonstration vivid metaphor

    9 Jul 2014 | 5:10 am
    It seems simplistic but I'm consistently surprised at how often an explicit description of the actual role for the advertising is absent from first attempts at creative briefs I see. There are principally two roles, but lack of clarity around either or both often means wholesale back to the drawing board for the author. Stephen King set the template for these two roles while he was inventing Account Planning back in the day, and even to this day no-one has come up with a better or simpler model. We're either creating advertising that seeks a fairly direct response or a fairly indirect…
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    Rebel Industries

  • Word on the Street: Episode Two

    Josh Levine
    24 Jul 2014 | 9:23 pm
    This one is way out west. Somehow, our amazing publicist coerced Matthew Modine’s people to coerce Matthew Modine into sitting down with me for a little Word on the Street action. Private Joker, y’all. “But Josh,” I hear you saying, “Matthew Modine is an actor. Isn’t Word on the Street supposed to be where you interview the smartest marketers in the business so we can all learn from them?” Yes it is, my friend. Yes it is. But here’s the thing. Matthew may not be a marketer by trade, but he most definitely is doing marketing. He’s launching…
  • Word on the Street: Episode One

    Josh Levine
    11 Jul 2014 | 3:25 pm
    It’s finally done. This spring, Rebel Industries kicked off a new event series we’re calling Word on the Street — interviews with top marketers who are setting the example for the rest of us in terms of genuine consumer engagement. My first interview guest was Jonathan Anastas, VP of marketing at Activision. To a relatively full house at Santa Monica’s 41 Ocean Club, Jonathan dropped science on how he steers a massive brand like Call of Duty as well what marketers do when their products, or budgets, call for more of a niche approach. One of the nuggets of wisdom: He…
  • Rebel Presents… Word on the Street

    Josh Levine
    7 May 2014 | 9:52 pm
    Word on the Street I’m very excited to announce our new event series, Word on the Street. I’ll be hosting conversations with marketers who are on the front lines of building authentic youth brands, digging into how they do what they do and what lessons the rest of us can take. I’ve wanted to do this for a long time. I have a theory strong belief that what it takes to build a truly successful brand is to walk in sync with your customers, your audience. You have to be one with them. I preach this whenever my audience will allow, but truthfully, it too often falls on deaf ears.
  • Marketing is Magic

    Josh Levine
    30 Oct 2013 | 5:14 pm
    If you have an hour to spare, watch this talk or listen to the podcast from magician x marketing consultant Ferdinando Buscema (I listened at the gym this morning). He says three things that are absolutely brilliant: “What we see and how we see it depend on the arts that have influenced us.” –Oscar Wilde and “Any company that wants to thrive and survive profitably better devote some energy to the creation of an experience which is engaging, immersive, pleasant, and meaningful.” He also borrows a military term to describe the world we live in today: VUCA — Volatile,…
  • How To Make A Viral Video

    Josh Levine
    5 Sep 2013 | 12:59 pm
    Or maybe it’s how to make a video viral. Anyway, our newest intern, Benjamin Espiritu, is a filmmaker who has at least one viral video to his credit. Check it out here and learn how a combination of passion, talent, and innovative thinking combine to create success. Nice work, Benjamin!
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    Media Hunter

  • So you want to be a social media manager….

    Craig Wilson
    9 Jul 2014 | 5:47 pm
    For many people the idea of being a social media manger is a dream job, and certainly one that wasn’t even considered a decade ago. But as the web becomes even more reliant on social networks, where content is abundant, and competition for attention is extremely fierce, how do social media experts utilise their time and skills to get the best results? This infographic from the teams at Column 5 and Socialcast attempts to depict a day in the life of a social media manager. Some of the data is US-centric but interesting nonetheless. The Hectic Schedule of a Social Media Manager from…
  • 14 important digital marketing metrics for your next campaign

    Craig Wilson
    26 Jun 2014 | 6:11 pm
    These days, with so much data available and easily accessible, choosing the right type of metric to monitor can be daunting for marketers. Quite often I see marketers who are too engrossed in focusing on “vanity” metrics rather than analyzing data that can actually make a difference to their business. And this applies equally to the most important metric of all –  revenue. This infographic from Digital Marketing Philippines lists the key metrics to focus on when reviewing a digital marketing campaign. I like that they focus on the big 3: traffic, conversion, revenue. Embedded from…
  • Illegal downloads: it’s not about free, it’s about fair

    Craig Wilson
    19 Jun 2014 | 4:44 pm
    The finale of the recent season of Game of Thrones has opened up debate about illegal downloading in Australia. File-sharing website TorrentFreak reported Game of Thrones set a new record for illegal downloads this week, with about 1.5 million file sharers downloading a pirated copy of the season four finale of the show in the 12 hours after it was released in the US.  Data was released showing Australians have increased their lead as the world champions of piracy. The outcry, of course, was led by the company most affected by the downloading of the program, Foxtel. Foxtel says about 500,000…
  • Internet Trends 2014 by Mary Meeker

    Craig Wilson
    28 May 2014 | 5:57 pm
    Every year around this time Mary Meeker, from Kleiner Perkins Caufield Byers, releases her Internet Trends study. I personally saw Mary present this in San Francisco a few years ago and was fascinated by her insights and knowledge. The whole industry stops and listens when Mary Meeker delivers her annual report. Which brings me to the 2o14 Internet Trends report Meeker has just unveiled. As usual it is packed with great information, plenty of perspective and a few pointers to what is next. It’s long but it is worth the time to read. KPCB Internet trends 2014 from Kleiner Perkins…
  • Creating water from whine: can Free Is Better interrupt a $600m industry?

    Craig Wilson
    12 May 2014 | 7:25 pm
    image via Here’s a novel concept attempting to capitalise upon several ideas. Do you feel ripped off every time you buy bottled water? It’s amazing to think that what we once drank freely from the tap now costs more than petrol per litre. Did you know that the average “dwell-time” of a bottle of water is around 60 minutes. In other words every time you buy a bottle of water you carry it around, hold it, place it on your desk etc for around an hour. What if the bottle became an advertising medium and the water was free? That’s the idea behind…
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    Occam's Razor by Avinash Kaushik

  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
  • Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

    Avinash Kaushik
    21 Apr 2014 | 2:42 am
    Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)?, you'll have to wait for my biography (thanks for asking Simo Ahava!). I'll answer a selection of other questions in this post. We will cover questions in four areas: business/strategy challenges, analytics/technical…
  • Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

    Avinash Kaushik
    25 Mar 2014 | 2:46 am
    In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is extremely hard. You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. We all, myself included, fail so often because of the difficulty inherent in those three elements. In many cases we don't have sufficient…
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    Conversation Agent - Valeria Maltoni

  • Promises Made, Promises Kept: the Power of Brand Alignment

    Valeria Maltoni
    31 Jul 2014 | 2:45 am
    The recent Gallup report on the State of the American Consumer#, much discussed due to the findings on social and influence (my thoughts on understanding social data), also highlights long term trends and changing habits that impact businesses and commerce. At the core of the protracted economic hardship many faced going into and after 2008 is the validation of a renewed attitude and evergreen truth: Consumers give more of their money to companies that have a strong brand promise and follow through on it. Delivering a consistent customer experience is the product of a consistently vigilant…
  • Kate Spade New York CMO on Building Brand Voice

    Valeria Maltoni
    30 Jul 2014 | 2:45 am
    Starting with a quote from one of my favorite movies, The Breakfast Club: [closing narration] Dear Mr. Vernon, we accept the fact that we had to sacrifice a whole Saturday in detention for whatever it was we did wrong. But we think you're crazy to make an essay telling you who we think we are. You see us as you want to see us - in the simplest terms, in the most convenient definitions. But what we found out is that each one of us is a brain... ...and an athlete... ...and a basket case... ...a princess... ...and a criminal... You use simple terms, and convenient definitions. Does that answer…
  • 29 Ways to Stay Creative

    Valeria Maltoni
    29 Jul 2014 | 6:52 pm
    29 WAYS TO STAY CREATIVE from TO-FU on Vimeo. Stay curious. Valeria is an experienced listener. She designs service and product experiences to help businesses rediscover the value of promises and its effect on relationships and culture. She is also frequent speaker at conferences and companies on a variety of topics. Book her to speak here.
  • Changing the Conversation

    Valeria Maltoni
    27 Jul 2014 | 5:45 pm
    I've been reading more while on a completely offline vacation (remember those?) and came across this quote in David Leddick's excellent book I'm not for Everyone. Neither are You. He says in confrontation, never answer the way people expect you to. I would add, especially by email, which is not a conversation, even though it feels like one. When you are having a disagreement with someone, it is something  like a tennis match. The ball goes back and forth over the net. You say one thing. The other person responds exactly as they are expected to. Nothing advances. No one is convinced. No minds…
  • Digital Trails, Technology Roles, and Feedback Loops

    Valeria Maltoni
    20 Jul 2014 | 4:10 am
    Making Sense: Digital Trails This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not. AdWeek: Everyone in advertising is buying exhaustive records of your purchases—all your purchases—and comparing them to your viewing habits so that they know which ads you saw and whether or not they changed your behavior. Where Online Services Go When They Die. The Atlantic: When any sizable online service disappears, a piece of our civilization's cultural fabric goes with it. In this case, the missing cultural repository is Prodigy, a consumer-oriented online service…
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    Mobile Demystified

  • Mobile Marketing Using Geolocation Targeting

    Juhi Amodwala
    28 Jul 2014 | 8:55 am
    A main goal in marketing is to target the right segment of customers in the right place at the right time. Geolocation targeting makes this task much easier. What is geolocation targeting? It is personalized communication based on a customer’s whereabouts. Marketers can target by county, state, zip code or, on the most granular level, GPS. Every smartphone contains Global Positioning System (GPS) navigation capability, which navigation apps and marketers can collect and utilize. While IP addresses could track online users in the past, mobile phones have less accurate IP addresses usually…
  • Designing an Advertising Strategy is like Building a Car

    Sasha Parsons
    24 Jul 2014 | 7:57 am
    A robust advertising strategy has a lot of moving parts and requires an expert team to build. A great way to imagine the construction of a well-rounded marketing or advertising campaign is in terms of building a car. The automotive industry has worked out best practices for efficiently creating an end product with the help of many agents. For example, Toyota designs and builds cars with the help of hundreds (if not thousands) of individual vendors responsible for specific components. While Toyota controls the specifications and overall design of a car, others step in and actually build the…
  • 2 Organizations With Teens in the Palm of Their Hands

    Joon Cho
    17 Jul 2014 | 10:04 am
    If you are a teen, you use SMS more than Facebook, Youtube, Instagram, Snapchat, Pandora and Twitter. You use it more than any other social network. SMS dominates your social life. That’s why companies using SMS can put teens in the palm of their hands. Source: Niche Day-to-day, 52% more teenagers text than browse Twitter. For marketers, this means that they can reach up to 52% more millennial customers by implementing SMS as opposed to a tweet-based campaign. Simply put, marketers an SMS campaign increases marketing reach more than any other social media channel. To understand SMS’s…
  • Kane Russell Wins DM News 40 Under 40

    15 Jul 2014 | 12:12 pm
    Today we take a rare personal moment to congratulate our very own VP of Marketing, Kane Russell, on earning a top industry honor for his visionary marketing leadership. The 40 Under 40 After several rounds of tie-breaking judging, Kane was selected as a Direct Marketing News 2014 40 Under 40 Award winner. The annual award recognizes “young, standout marketers whose work has already left an indelible mark on their organizations, clients, and the industry as a whole.” Internally at Waterfall, we’ve witnessed this since Kane was in his 20s (ahem), so it is especially rewarding to…
  • How To Implement Mobile CRM: IT Business Edge Slideshow

    10 Jul 2014 | 7:32 am
    IT Business Edge recently posted our thoughts on how to develop a strategy for mobile customer relationship management, or “mobile CRM.” Pretty cool, as we published our insights as a slideshow, titled “Four Steps to Implement Mobile CRM the Right Way,” which you can download and reference whenever needed.  In the slideshow, we break down the process of implementing mobile CRM into four actionable phases: Crawl – basic steps brands can implement near term to launch foundational mobile CRM capabilities. Walk – processes for simultaneously launching mobile CRM across…
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 19 Tricks to Increase Your Website Ranking on Google

    Wendy Kenney
    16 Jun 2014 | 2:56 pm
    19 Tricks to Increase Your Website Ranking on Google Find out easy tricks to increase your website ranking on Google gleaned from Google and search engine optimization experts all over the world. Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • Automotive Expert Matt Allen

    Wendy Kenney
    8 May 2014 | 11:58 am
    Automotive Expert Matt Allen Automotive Expert and Radio Show Host, Matt Allen, is frequently called on by the media as an expert in automotive-related stories. Find out more: Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • Marketing over Booze Highlights – Metrics Misunderstandings

    25 Jul 2014 | 4:15 am
    It was smashing (no pun intended) having Marcus Ho and Clement Wong, of SocialMetric Singapore, with us lately for some jib-jab about marketing – over booze! We wasted (no, seriously!) no time getting down to a topic close to everybody’s heart – metrics. The APAC Digital Marketing Dashboard report for 2012 clearly shows a lack of alignment between marketing measurement and strategic business goals, and here’s what our guests had to say about it. So why are marketers in Asia Pacific prioritizing rudimentary metrics, like website traffic, click-through rates, and response rates?
  • The Two Types of Viral Content

    18 Jul 2014 | 12:53 am
    Us marketers like to see our work go viral. Many of us see it as proof of success – proof that our content truly, madly, resonates with the global crowd. But have we really given thought to what we are achieving with this contagion? Brad Neathery of SocialRest has an answer to that, in this wonderfully illuminating piece about how viral content might not be what we think it is – and why we should be focusing on producing shareable content instead. It’s well worth a read – and shows that viral content can come in two kinds. Night fever Neathery uses the example of a…
  • 3 Steps to Extend Responsive Design to Content

    11 Jul 2014 | 12:05 am
    Responsive design has already become a standard for the heart of most organisations’ online presence: the website. A webpage not optimised for mobile is a webpage nobody views. Which, by extension, makes responsiveness critical for content marketers. Fail to give our readers the best possible viewing experience, and we lose them. Our microsites, blogs, and the like can’t be seen as a disjointed mess of images or microscopic text squiggles. Common sense, but let’s go a step further. In paying attention to the responsiveness of our content delivery platforms, are we neglecting the…
  • Marketing Lessons from Microsoft @ E3

    4 Jul 2014 | 2:48 am
    You’d think a name as big as Microsoft, or specifically a game console like the Xbox, would sell itself – hence, little need for any marketing sleight-of-hand. But consumers are a fickle lot. And when they are also fans, and the whole sales cycle is taking place on B2C territory, the trusty old self-promotion approach can fail even big brands. Microsoft learned that the hard way last year, with the controversies surrounding the reveal of the Xbox One: a hefty price tag, restrictions on game ownership, and a hard bundle with the unpopular Kinect add-on. Garnished with a ‘take…
  • Content Marketing – Thinking Out of the Funnel

    30 Jun 2014 | 10:59 pm
    For all B2B marketers the term content marketing is now very hot. Content marketing is the heart of B2B marketing today, and rightfully so. But most of the conversations regarding content marketing are around the revenue funnel - that is, either lead generation or lead nurturing. Nothing wrong with that. For quality lead generation, we need quality content. But what about building trust? Before a prospect fills up a form, don’t we need to build up a certain level of trustworthiness in their minds? In my experience, we are seriously neglecting the value of non-gated content, the…
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    Joseph Ratliff

  • Amazon’s Recent Statement Proves Hachette’s True Motive

    Joseph Ratliff
    30 Jul 2014 | 7:03 am
    Amazon’s recent statement is here. Barry Eisler’s comments on it are here. Hugh Howey’s comments on it are here. Read all of the above (links open in a new window) … then come back. My comments (on the general nature of this whole Amazon and Hachette thing) are below: Is Amazon in business to make a profit? Yep. Investors cursed with short-term thinking don’t think so, based on recent losses being reported, but that’s their problem. Amazon is a corporation, they are in business to make a profit, and they have what is (for most companies) a “missing”…
  • My Comment On Comcast’s Net Neutrality Comments

    Joseph Ratliff
    25 Jul 2014 | 1:05 pm
    Comcast recently clarified their position on net neutrality (link to Twitter hashtag). Their comments are in this announcement from their corporate website. I posted a comment to that discussion, and as of this post, it was still being “approved” by Comcast Voices.  Just in case it doesn’t, I screen captured the comment I left, and placed the image here: My Comcast Comment Now, if they do in fact post the comment, then I will update here.  If they don’t, well … there is a back up record. I also Tweeted… Will #Comcast (@Comcast) "approve" my…
  • And The Big 5 Publisher Whining Continues…

    Joseph Ratliff
    24 Jul 2014 | 2:22 pm
    Steven Zacharius, a respected CEO for Kensington Publishing, responded to my comment from this post on Hugh Howey’s blog. Here is what he said: Readers have not spoken. Amazon has spoken. There job for their shareholders is to build their companies bottom-line. They’re doing this by capturing marketshare by discounting prices and eating the difference when they want to. They can afford to do this because of their size. They can absorb taking a loss to capture readers into their proprietary system because they’re making money from other things like distributing other products and…
  • Why The Publishing Price “Fight” Is Totally Unnecessary

    Joseph Ratliff
    23 Jul 2014 | 8:23 am
    Too much focus on “the number” here. $4.99, $15.99, heck $99.99 … so what? The market of readers won’t buy something they do not value in e-format. The traditional publishing companies, if they don’t realize that, and are too hung up on the “price” … will suffer a greater loss as competition “prices” them out of the market. But this price argument turns these books into commodities if that’s the only argument being made, though. Are books commodities? I hope not. I hope they have some value beyond price alone. But the reader (like me) will determine that. I don’t make…
  • What Life Is And What Life Isn’t

    Joseph Ratliff
    21 Jul 2014 | 10:12 am
    Life is… That funny sign or moment that you and your family talk about for hours in one day. Looking up in the sky and wondering “How small am I?” Getting lost while driving somewhere, and finding something even more exciting. The look on your kid’s face when they realize your wisdom helped them “connect the dots.” The first cup of coffee in the morning, on the back deck, on a crisp Fall morning … in silence. Noticing that someone placed three turtles in the pond you walk by every morning. Noticing three more baby turtles a few months later. Opening…
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    Imagine Your Reality : Holistic Business Coaching

  • How to Maintain your Edge in Business

    30 Jul 2014 | 11:00 am
    In Great by Choice, by Jim Collins and Morten Hansen, the authors discuss business leaders who plan for the worst of times, while taking advantage of the opportunities in the best of times. In my opinion, that’s smart planning when it comes to business. It’s important to plan for the worst, because inevitably things change, and recognizing that change will come allows you to anticipate it and develop plans for it that allows your business to survive and more importantly thrive, regardless of what is happening around you. To maintain your edge in business involves learning not to…
  • The Realities of Organizational Change

    23 Jul 2014 | 11:00 am
    I’ve been reading The Principal: Three Keys to Maximizing Impact, by Michael Fullan. It has nothing overtly to do with business, dealing as it does with principals and their roles in schools, but I’m a believer that if you want to be effective as a business owner you study not just business but other disciplines that can teach you about organizational change. What strikes me the most in reading the book is just how hard organizational change can be for an organization. Granted, we’re talking about schools versus businesses, but I think some of the problems and issues…
  • How to be a Resource to your Clients and Network

    16 Jul 2014 | 11:00 am
    One of the realizations I came to early on in my consulting practice was that I could not be everything for my clients, nor could I provide every service or product to my clients. The best thing I could do was accept that I couldn’t be everything to everyone and instead focus on being a resource to people who have needs I can’t fulfill. I know I can’t fulfill all their needs directly because I don’t have the expertise in every area they might need. And I don’t need to. What I do need however is to be humble enough to accept what I don’t know so that I can…
  • Good leader characteristics to cultivate

    9 Jul 2014 | 11:00 am
    I’m reading the Unfinished Leader, which focuses on the complexities of leadership, specifically in dealing with paradoxes and resolvable problems. It’s an interesting book, which argues that many leaders go into situations believing they can find a solution to the problem without considering the various factors that effect the problem, which can include anything from business culture vs international culture, the structure of the organization, as well as personnel issues and what direction the business should go in. When I work with my clients, a lot of the work we do is focused…
  • There is no silver bullet for business

    2 Jul 2014 | 11:00 am
      In How the Mighty Fall, the author points out there is no silver bullet for business success. It’s a point that’s well made and sadly can’t be made enough. A lot of business owners have this idea that there is a silver bullet that will help them be successful and stay successful. when social media first hit the scene, it was treated as silver bullet, only for business owners to realize it was anything but that. QR codes were treated the same way and undoubtedly when something else comes out that can effect a business it will also be treated as a silver bullet. However…
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    B2B Marketing Blog | Webbiquity

  • 17 Helpful SEO Tools and Tool Reviews

    29 Jul 2014 | 3:14 am
    For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Today, there are (in many cases free, or low-cost) tools covering nearly every aspect of content design, on-page, off-page, and technical SEO. Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? For reporting and metrics?
  • 23 Outstanding Social PR Guides

    22 Jul 2014 | 3:05 am
    As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. This shift has led to…
  • The Future of Digital Marketing According to the Giants

    15 Jul 2014 | 3:11 am
    Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. But what do these purchases tell us about the direction digital marketing is going? Let’s have a look. Digital Marketing will be about Heightened User Experiences…
  • 20 Expert LinkedIn Guides

    7 Jul 2014 | 3:19 am
    LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Facebook may be fighting back, but time will tell regarding its true intentions and objectives on that front.
  • A Stroll Down Out-of-Memory Lane

    2 Jul 2014 | 3:51 am
    Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post. We were cleaning out a storage area in our basement helping an older friend clean out his basement recently when we came across a box of old computer parts, cables, and software from my early days in engineering documentation early in his career.
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  • The anatomy of our new Response overview revealed
    31 Jul 2014 | 4:37 am
    You may have heard that we’re completely revamping our Response overview in the coming weeks to give you more visualized data and even deeper insights into your email results – all to help you get better every time you send. Your results will automatically update too, which means you no longer have to keep hitting refresh on your browser to see your latest opens, clicks and shares. Just open the new Response overview once, and watch the results roll in. So what’s it gonna look like, and what’s new about it? Let’s open it up and take a look! Click the image to…
  • Emma Social recap: The Going Global edition
    25 Jul 2014 | 11:31 am
    Did you hear we've taken our first step toward friendly world domination? To expand our international presence, we just hired a new VP of Global based in Australia named Simon G’Day, er, O’Day (hi Simon!). Back here in the States, we're looking to hire all kinds of new friends in our Nashville and Portland offices, so come join us! And since we've already shared two of our favorite links from this week, here are 10 more to make it an even dozen. Best practices 7 stats that prove email marketing is here to stay Based on its ROI, email marketing is awesome Meet the…
  • The 3 biggest social media marketing challenges
    25 Jul 2014 | 7:16 am
    Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat, but if you’re short on time, here are the highlights. Measuring success Measuring the ROI of social media is notoriously difficult for marketers. In fact, according to Adobe, 52% say that their number one frustration with social media is the inability to measure ROI. With that in…
  • Emma Social recap: The Word Crimes edition
    18 Jul 2014 | 12:52 pm
    Every Friday on the Emma blog, we wrap up the week with a recap of our favorite links and social posts, and one of our favorites from this week is giving us serious flashbacks to the 80s. Weird Al. Yep, he's still doing his thing, and if you haven't seen it yet, he dropped an anthem for writers, communicators and lovers of language everywhere. Preach, Weird Al. Now onto the rest of our favorite articles and posts from this week. And if you'll excuse me, I have to obsessively review every word of this post for any typos or mistakes. Best practices 7 ways nonprofits (or anyone,…
  • 7 ways nonprofits (or anyone) can grow their subscriber list
    16 Jul 2014 | 11:27 am
    When Emma 25 honoree Agape Animal Rescue asked us for some tips to help them grow their email list, we talked through several ideas that we thought would work for them (and really, anyone else looking to attract new subscribers). The average email list churns by about 30% every year, so a successful email marketing strategy should include activities to keep that list growing. Here are 7 things that nonprofits can start doing today to add new supporters to their email list. 1. Move the signup form to the top of your website The default for many organizations is to bury their email signup form…
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    The Lunch Pail: A Data Management Blog

  • Online Privacy News Roundup

    Casey Newman
    30 Jul 2014 | 12:16 pm
    These days, it seems as if nary a day goes by without some kind of online privacy development or news brief. (As evidenced by Monday’s post.) With so much floating around about online privacy, I thought I’d do a little roundup of some of the more interesting stories you may have overlooked. Let’s start with cat pictures. I know what you’re thinking, ‘what do cat pictures have do with online privacy?’ Quite a lot actually. It seems that professor at Florida State University has discovered that pictures of cats, presumably taken by their owners and posted online can reveal the…
  • New Do Not Track Information

    Casey Newman
    28 Jul 2014 | 10:18 am
    When we last left the Do Not Track saga at the end of June, the DAA was urging the WC3 to pull the plug on the floundering do not track effort. While a decision has yet to be made on its future, some new tracking issues have been making the news recently. Over the years we’ve seen several different entities launch their own solutions to Do Not Track. Now we can add the Electronic Frontier Foundation (EFF) to the list. The organization launched Privacy Badger in beta last week in an attempt to help users avoid data collection and behaviorally targeted advertising. Privacy Badger is a plug-in…
  • Introducing Digital Marketing Suite (DMS) Analytics 2.0

    Casey Newman
    25 Jul 2014 | 12:32 pm
    Yesterday IgnitionOne announced the latest analytics enhancement to its Digital Marketing Suite (DMS): Analytics 2.0. The new offering features a new proprietary “Focus Heat Map” to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50% and adds significant flexibility of analysis of digital marketing and advertising data that marketers need to track and optimize their efforts. With intuitive visualization features, important trends and data points become instantly actionable. Check out the full…
  • 3 Tips for Making Data Actionable

    Casey Newman
    23 Jul 2014 | 11:24 am
    Today’s marketing vernacular is loaded with data: “big data” “cross channel data” “actionable data” the list goes on. Sure, marketers know the benefits of having access to and collecting known and anonymous customer data, but the fact remains that a lot of them struggle with or just plain can’t use the data they’ve got. According to recent research, 34% of marketers said their biggest obstacle to personalization was poor or incomplete data, while 26% making data actionable was their main struggle. So, how can you make your data actionable? Read on. Look at What You’ve Got:…
  • CMO Corner: 3 Ways Big Data Will Innovate Your Brand

    Tommy Marzella
    21 Jul 2014 | 9:06 am
    Innovation is a word often heard in office buildings, meetings and, in particular, marketing departments across companies. It is common to hear, “we need to be more innovative” or “why aren’t we as innovative as our competitor?” In hearing this word many times, it can be easy to forget what it means as it becomes trivialized and cliché. As I was starting this article a quick Google search on “innovation” led me to a Wikipedia page, which started out by saying, “innovation is finding a better way of doing something.” On a basic level, I love this definition as it removes the…
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    Yodle Company Blog

  • Yodle Review of the Month: Property Inspector Testimonial

    Melissa Lachman
    30 Jul 2014 | 1:06 pm
    This month’s client success story highlights property inspector Bryon A. Parffrey from Houston, Texas. Bryon has been in business for about 30 years but had trouble reaching the right clientele. Before Yodle, Bryon tried radio advertising for about 10 years but found that it was costly with little return. After that he used an online service that didn’t yield any results – just expensive charges for clicks that didn’t pan out. After speaking with a Yodle sales rep Bryon felt that Yodle made business sense and decided to sign on. It’s been several months since he started with Yodle…
  • Three Questions with John Eckhart, Yodle’s Director of Software Engineering

    Melissa Lachman
    29 Jul 2014 | 7:21 am
    Simplifying online marketing for local businesses every day involves a lot of hardworking people. Yodle couldn’t do it without the individuals who solve and improve technical matters and create new and innovative tools to make marketing more efficient. Understanding the people who work here and what motivates them to help local businesses gives a better picture of Yodle as a company. I recently sat down with John Eckhart, Yodle’s Director of Software Engineering, and explored what exciting projects he’s working on and why he loves helping local businesses. Yodle: What does your role at…
  • No Response to Your Customer Emails? It Could be Your Subject Line!

    Wyatt Riggs
    8 Jul 2014 | 11:28 am
    How many times have you deleted an email without even opening it? If you’re anything like me, the answer is A LOT – so what does this tell us about email marketing? The attention of potential customers is a precious resource. There are a lot of subpar email subject lines out there. Still, consider that over 90% of consumers use email at least once a day (source:, which represents a huge potential to market your services. The only question left is to how to most effectively do this. Let’s start with one simple fact: People won’t read your emails if they don’t open…
  • Spotlight on Offers and Email Campaigns: Q&A with Product Manager Priya Narasimhan

    Melissa Lachman
    1 Jul 2014 | 10:31 am
    Last month we announced the general availability of Yodle’s Marketing Essentials, our all-in-one suite of marketing solutions for local businesses. Many of our local business clients have already begun utilizing the offer management and email marketing features to communicate with their existing and potential customers and to stand out in the marketplace. As a reminder, Yodle’s offer management feature simplifies the process for attracting new and repeat business from special offers and promotions by creating one offer for distribution across multiple channels. Business owners can…
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    Crenshaw Communications

  • 5 Reasons To Hire A PR Firm Today

    Marijane Funess
    29 Jul 2014 | 6:07 am
    Thirty thousand new products are launched each year and 95% fail – for reasons as varied as bad timing, a cluttered market or just a poorly conceived idea. But one thing many successful new products have in common is a focused, well executed marketing plan that includes public relations. A good PR plan is never a panacea, but a sound, strategic campaign for a new product or service can help build brand awareness and positive word-of-mouth as well as help fuel trial. Here are five reasons companies need to consider hiring a PR firm today. PR can tell the most in-depth story.  A typical…
  • Six Ways PR Can Go Beyond Awareness

    Dorothy Crenshaw
    28 Jul 2014 | 3:15 pm
    Jesse Singal’s “Awareness is Overrated” piece in New York magazine struck a nerve with me as a PR professional, as I’m sure it did with others. After all, “Raise awareness for XX brand” is often the first objective in a typical public relations proposal. And for a client who suffers from lack of visibility, awareness is half the battle, maybe more. A product launch, better technology, startup company — all depend on breaking through in order to accomplish goals. But when it comes to changing behavior or motivating action, awareness is just a starting…
  • How To Broker A Successful PR Partnership

    Marijane Funess
    24 Jul 2014 | 8:28 am
    Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary organizations that can advance the goals of both. For example, we have successfully “married” bedding to wedding registries and children’s cereal to state parks. Read on and start planning a partnership now. Start at…
  • A Journalist’s View: 3 Questions From A PR Pro

    Marijane Funess
    22 Jul 2014 | 6:56 am
    This week we have a conversation with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus in Magazine Journalism and began her career as Assistant Editor of Philadelphia RowHome Magazine. Gordon says that writing is her first passion and food is a close second. We recently asked…
  • Is There A Good Way To Break Bad News?

    Dorothy Crenshaw
    19 Jul 2014 | 12:16 pm
    It sometimes falls to PR specialists or other professional communicators to deliver information that will spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a longwinded memo from Devices Group head Stephen Elop begins with “Hello, there,” and proceeds to outline business unit strategies and plans in painful detail. Five jargon-bloated paragraphs later, it mentions that…
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    Business 2 Community

  • The 5 Key Elements for Landing Page Optimization

    Sivan Yerushalmy
    31 Jul 2014 | 2:37 pm
    Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign, but no door. It doesn’t have any windows and basically there’s no way to get in. Seems strange right? Your landing page is the front door to your website. It is the first thing your visitors see, and it needs to be inviting, welcoming and most importantly easy to understand and access. To make sure your landing page is optimized in the best way there are various elements you should include on your landing pages. We’ve gathered the 5 most important of elements for you to implement:…
  • ‘Batkid Begins’: New Documentary Shows Miles Scott’s Journey (Video)

    Erica Abbott
    31 Jul 2014 | 2:30 pm Na, na, na, na, na, na, na, na, na, na, na, na, na, na, na, na, Batkid! Batkid’s back in a new documentary all about his life. “Batkid Returns” documents the life of Miles Scott, 5-year-old leukemia survivor who is now in remission. He also happens to be Batkid. “I wish to be Batkid,” was Miles wish to the Make-A-Wish Foundation. His wish came true when the city of San Francisco pulled together to make Miles superhero for a day. The city was transformed into Gotham City, allowing Batkid to fight crime and save the city, complete in his very own…
  • How ModCloth Is “Democratizing Fashion” on YouTube

    Amanda Kirkham
    31 Jul 2014 | 2:30 pm
    Founded in 2002 by Susan Gregg-Koger and Eric Koger, ModCloth is “a top e-retailer of indie clothing, accessories, and decor.” Over the course of its history, ModCloth has become one of the most innovative companies in fashion and beauty merchandising and is particularly savvy with social media. The company’s claim that it is “Democratizing Fashion One Dress at a Time,” is not just a slogan, it’s also their business model. Their two biggest programs, “Be the Buyer” and “Make the Cut,” depend on customer feedback to inform the ModCloth team on what they should produce next.
  • 9 Free Tools & Software to Streamline Your Business

    Renee Shupe
    31 Jul 2014 | 2:10 pm
    People love quoting that nothing in life is free, but when it comes to awesome software and tools that you can put into use for your business right now, nothing could be further from the truth. There is great free software and tools available that can help you run your entire business. Open Office This is a fully-fledged open source office suite with all the functionality and bells and whistles you’re used to having with MS Office. It has word processing, spreadsheet, presentation, 3D illustrator, database, and a mathematical equation editor. It’s everything you need in an office…
  • Don’t Forget These Key Steps to a Value-Based Sales Conversation

    Rachel Clapp Miller
    31 Jul 2014 | 2:00 pm
    Value-Based Selling demands an understanding of the stages of a basic buying process. Articulating Requirements Evaluating Options Committing to a Course of Action The role of the sales rep, then, is to progress the buyer through these stages in a way that leads a buyer towards your solution and away from the competition, and to do so in a way that creates a compelling business case. Your sales process should naturally progress your buyer from his/her pains and objectives to your solution offerings. Today the Command Center is getting back to basics. Whether you’re a veteran salesperson or…
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    B2B Marketing Insider

  • 7 Skills To Look For When Hiring A Content Marketing Strategist

    Michael Brenner
    30 Jul 2014 | 8:48 am
    Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. Once people move beyond the need for content strategy, one of the questions I get asked a lot includes “what skills should I look for when hiring a content marketing director or content strategist?” So if you are…
  • 9 Keys To Brand Publishing Success

    Michael Brenner
    28 Jul 2014 | 5:30 am
    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. “The…
  • 12 Best Slideshares of 2014 (So Far)

    Michael Brenner
    23 Jul 2014 | 5:00 am
    Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities in content marketing, it looks like it might not be a huge secret any longer. I see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. Just six months into the year and there’s already more than a dozen presentations with over 100,000 pageviews in the marketing category alone. Here are some of my top…
  • Content Marketing ROI – More Than A Trip Down The Rabbit Hole

    Michael Brenner
    21 Jul 2014 | 8:15 am
    In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If the rabbit hole is content marketing, then the rabbit is the search for ROI. The rabbit checks his watch, records the time and is scurrying about worried about his appointments. But he doesn’t know why these things are important. Content Marketing…
  • WTF Does Kevin Spacey Know About Content Marketing?

    Michael Brenner
    17 Jul 2014 | 4:24 am
    The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! You may know him from amazing roles in films such as Se7en, The Usual Suspects, American Beauty, and of course most recently in the binge-inducing Netflix series The House of Cards. But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. Two things that we talk a lot about here. You have heard my pitch: the world has changed (digital, social, mobile), relegating most marketing…
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    The Marketing Sutra of Alex Grechanowski

  • Workshop: How to Launch a Startup in Silicon Valley

    Alex Grechanowski
    18 Jul 2014 | 1:38 pm
    Established in 1999, Kyiv Mohyla Business School [kmbs] in Ukraine is a school for leaders who are oriented on qualitative changes. kmbs introduces a new 3-day program (Aug 7-9, 2014): How to Launch a Startup in Silicon Valley The workshop is designed for: Specialists in the field of high technologies who are considering starting their own projects Entrepreneurs who want to expand their startup to international markets and open an office in Silicon Valley Investors who consider investments into new innovative businesses and want to become familiar with international investing best practices…
  • ‘Voog’ Trailer – From the Director of Edicy

    Alex Grechanowski
    3 Jul 2014 | 6:39 am
    “Your website is going to be awesome!” Voog on Vimeo.“Voog enables you to build awesome websites with a creative flow. Voog is exceptionally easy to design, straightforward to build for and unbelievably simple to use.” Start here: Tweet
  • Startup Mixology: A Book About Turning Your Ideas Into Action

    Alex Grechanowski
    27 Jun 2014 | 11:58 am
    “Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories – because the game is really a marathon.” ~ Gary Vaynerchuk Frank Gruber is an entrepreneur, new media journalist and investor. In 2006 he co-founded Tech Cocktail - a media company and events organization for startups, entrepreneurs, and technology enthusiasts offering tech startup focused news, events, and resources. Frank has built and launched products for the masses while at AOL, Tribune and…
  • Electronic Violinist Lindsey Stirling on YouTube for Brands

    Alex Grechanowski
    25 Jun 2014 | 8:39 am
    Back in 2007 she “wanted to be relevant on the Web and in the real world.” Today Lindsey’s channel on YouTube has over 5 million subscribers and over 675 million views. “Collaboration was absolutely huge:” Tweet
  • Product People Club – Coming Soon

    Alex Grechanowski
    23 Jun 2014 | 4:52 am
    Justin Jackson, the host of the Product People podcast, will be launching Product People Club. Sign-up at to get notified about the pre-launch! If, for some strange reason, you’re still not a regular listener of his podscast, here’s is interview with David Heinemeier Hansson (@DHH of Basecamp): Or watch this episode on YouTube: Tweet
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    Insivia Marketing + Web Design

  • 5 Simple Steps for Lawyers: Setting Up Your LinkedIn Profile

    23 Jul 2014 | 9:26 am
    Linkedin has become the go-to directory for services– and can help your legal practice in two major ways: ValidationAt the very least, a LinkedIn profile has become the modern equivalent of your online resume. This platform allows potential clients, current clients, and colleagues to easily validate your credentials and areas of practice.   New BusinessWhen used correctly, LinkedIn can also be leveraged as a tool to identify and connect with new clients that you otherwise would not have been able to reach in-person. It’s free, it’s growing, and your next client is already searching…
  • Marketing for Manufacturers: Wire-net Presentation

    10 Jul 2014 | 8:57 am
    Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? Have Andy Halko speak to your organization.
  • Homepages vs. Landing Pages

    18 Jun 2014 | 2:27 am
    You may have heard the term “landing page” page before and wondered how it’s any different from your websites home page. The two are actually quite different and have their own unique way of converting your visitors. A homepage is the entrance to your website – a portal to the rest of your site with the goal of exploring it. It’s usually visited by those who have a direct link to your website. Most of the time the visitors already know you or have done business with you. Your homepage has navigation to other parts of your site such as blogs, products, services, resources, etc.
  • #Ten2Win: Manufacturing Search Engine Optimization Strategy

    4 Jun 2014 | 6:52 am
    The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as the pieces needed to optimize, such as content and social presence. 12% of the site’s visitors are from mobile, but the site isn’t optimized for mobile, nor is there a mobile version. Internally, the site is outdated and slow to load resulting in poor usability. The lack of a site hierarchy, indexed pages, and…
  • What The Smart Home Means For Marketing

    2 Jun 2014 | 9:31 am
    Picture this… You wake up in the morning to the sound of your phone. It’s updating you on the traffic on your way to the office based on the route you took yesterday. You stumble into your bathroom and stare into the mirror at the outcome of your beauty sleep. On the side of your mirror is a reminder to buy toothpaste and shaving cream. You make your way downstairs to find your coffee has already started brewing when it sensed your bathroom light turn off. Your reach into your fridge for some half & half – the bottle is almost empty so your refrigerator updates the shopping…
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    Value Acceleration

  • Now P&G Reorganizes … Back to the 1950s

    29 Jul 2014 | 7:18 am
    Several years ago we noted that the 1950s definition of Marketing was mostly in alignment with how we see Marketing; and that what has happened over the intervening years has in fact diminished the role of Marketing to one of marketing communications … mostly. Proctor and Gamble (P&G) announced a return to a 1950s Brand Management structure and the elimination of the “marketing” titles. They are not eliminating Marketing, just the marketing titles. If one looks carefully at the responsibilities of the “new” Brand Management function, one can easily see a…
  • Disruptive Innovation From Microsoft

    22 Jul 2014 | 7:16 am
    Microsoft recently announced the biggest restructuring in their history (the metric is number of people laid off in this case). 18,000 people are going to lose their jobs as part of the Nokia merger. However, to me that was not really the most shocking news, but then I don’t work there and no one I know is part of the 18,000 either. Microsoft’s new CEO, Satya Nadella, made the statement that Microsoft was now going to focus on breakthrough innovations? Really? That would be a culture shift of major proportion from my vantage point. Breakthrough innovations, by definition, reset…
  • We Dropped You From The List

    17 Jul 2014 | 7:39 am
    That’s what they told my wife the other day after she waited all day long for AT&T to come out and fix a telephone problem we’re having. This despite having called them several times during the day to verify they were coming. Not only did they not tell her they had taken this action by calling to let her know, when she called to verify they were in fact still coming, they also advised that they were too busy to come back on her next scheduled day off. Only a pseudo-monopoly can run this way and survive. In reality AT&T is not really a monopoly anymore given the various…
  • The CEO is the CMO

    15 Jul 2014 | 7:45 am
    Back in January I posted briefly on the fact that the CEO is the defacto CMO in companies that do not have one. In truth, many CMOs are only responsible for the “communications” aspect of Marketing, and in those companies the CEO is still the true CMO, as the rest of Marketing’s responsibilities must be overseen at a high level. Now, Ad Age is positing the notion that the CEO should also be involved directly with the “communications” responsibility given to the so-called CMO. Their argument is now that “marketing communications” is really a two-way…
  • The Real Reason Sony Lost It’s Mojo

    10 Jul 2014 | 7:20 am
    A recent article in Business Week, “Sony Bets It Can Find The Next Big Thing,” discusses Sony’s poor results (six annual losses in seven years) and how they are still spending close to $5B in R&D to find the product(s) to improve their performance. I commend them for their R&D efforts and it alone will not save them. The root cause problem is disclosed in the article. If you read Akio Morita’s autobiography, Made In Japan: Akio Morita and Sony, you will quickly discover that Mr. Morita believed that spending time with customers helped him uncover the…
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  • Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

    29 Jul 2014 | 3:43 am
    Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’…
  • SquareSpace vs Wix (and Everyone Else): When Paid Links Work

    23 Jul 2014 | 5:37 am
    It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works. Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your…
  • How to Get a Footer Link from (And Why I’m Continuing with “Dark SEO”)

    21 Jul 2014 | 2:51 am
    When I first started out with SEO I was determined to be as “whitehat” as possible. I wouldn’t do anything to potentially risk my site being penalised by Google. In fact, after just one year of running this website I had the opportunity to get a link from Matt Cutts, Google’s head of web spam. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me. I had nothing to hide and told him as such. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a…
  • How to Build a Billion Dollar SEO Empire

    15 Apr 2014 | 6:45 am
    A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot”. It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. For the thousands of popular search terms that are out there in the coupon world, you’ll see RetailMeNot as the number one search result…
  • Dr. Houzz Reveals a Widget-Flawed Google Algorithm

    7 Apr 2014 | 10:28 pm
    On January 28th you may recall that I did a huge blog post on why I’m building a bigger link network. In that post I showed in great detail how Godaddy were utilising customers who are using their SSL services and getting top search rankings by adding anchor-text-rich backlinks in the widgets that clients place on their websites. About a month after my blog post, Godaddy dropped back to page two for all of the terms they were ranking number one for. Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because…
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  • I couldn’t find the book that I wanted to read, so I did this…

    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
  • 8 trends that will drastically change your future (digital) life

    4 Dec 2013 | 12:51 pm
    hello fellow creative crusader and time traveler The end of the year is nigh, which is a perfect opportunity to write about the future, heh. I believe that if you want to stay relevant in your online biz, you should anticipate the future to see where the puck may go. It will open your mind for new possibilities and remind you to adapt to, or better, anticipate changes. I’ve written a prediction post about the blogpost in 2020, and I’m now doing the same for our online world. Whether or not you’re ready for the future, the future is ready for you. Here are my 8 predictions for the next…
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  • How to (Nicely) Say “Hell No”

    Naomi Dunford
    30 Jul 2014 | 9:58 pm
    Once upon a time, we did a series of posts called Awkward Business Conversations Week. In it, we gave templates for sticky email situations. One of them was about how to say no to a potential client. It is full of big and detailed and nuanced tutorial-y stuff about how to handle that very situation. The thing is, there’s “no”, and then there’s “HELL NO”. Today we’re going to talk about the latter. Our original template was developed in response to long, detailed, or rambling requests for work. Today, we’re going to tackle an email we got that…
  • How To Handle An Overwhelming To Do List Right Now

    Naomi Dunford
    29 Jul 2014 | 7:39 pm
    At the moment, my 7-year-old son, Jack, is in camp. It’s… a challenge. He doesn’t quite have special needs (well, he does, but we don’t say that out loud) but he certainly has unique needs, and those needs are not generally met at camp. We always go. It’s always hell. See you again next year. Mornings on camp days are… a challenge. Early evenings on camp days are about the same. Bedtimes? Let’s not talk about bedtimes. On camp days, absolutely EVERYTHING is a struggle. I become an emotional wreck, I start believing the stakes are far higher than they ever…
  • 7 Very Hard Questions You Must Ask Before You Make That Info Product

    Naomi Dunford
    28 Jul 2014 | 9:28 pm
    So you’re probably hearing it from all sides that you should be getting into information products, and you probably have been for five years now. Yes? And you’re supposed to scale, right? And you’re supposed to stop “trading hours for dollars”? Get some freedom already? Somebody said something about making money while you sleep? Right. Want to talk about that? Here are seven things you need to consider before you get into info products. If, having done so, you discover you’re not really in a position to create them right now, feel free to shoot an email to…
  • Write Like It Never Happened

    Naomi Dunford
    26 Jul 2014 | 7:30 pm
    So I had writers’ block for four years. That is not an exaggeration. There was a week in the summer of 2010 when I had two life-changing conversations. In both of these conversations, each had with different people, and for different reasons, and ostensibly on different topics, the people I was speaking with suggested that perhaps lil ol’ me would be more successful and make more money and be more awesome if I acted, well, more like them. They didn’t say it like that, of course. People don’t. When well-meaning people want to give advice, they tend to simply paint a…
  • Updates, Some Of Which Are Important!

    Naomi Dunford
    24 Jul 2014 | 10:42 pm
    Do you see what I did there? With the “some of which are important” thing? Don’t you hate it when somebody makes an “important” announcement, and you’re like, “I’m sure it’s technically possible that a human or two on earth might find that important, but I’m struggling to imagine what they might look like, and regardless, I am not among their undoubtedly few number”? (No? Maybe that’s just me.) Anyway, do you see how I deftly avoided that outcome by allowing YOU to determine which ones are important? Do you see what I did…
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    The Online Community Guide

  • Member News

    Richard Millington
    30 Jul 2014 | 11:30 pm
    Your members are always doing something interesting, even if they don't know it. They're changing jobs, getting married, having children, launching major new projects being featured in the news, publishing a book, speaking at events, and attending events. They have strong feelings and opinions on the topical issues in your sector.  This is exactly the sort of content that members want to read. There are plenty of places where you can get advice about the topic. There are plenty of places that will tell you the latest news about the topic. There are almost none that talk about…
  • VIP Members

    Richard Millington
    29 Jul 2014 | 11:30 pm
    Don't target influencers when you launch a community. The people with the existing audience and reputation are the least likely to convert into regular active participants. They have little to gain from participating in your community at your beginning.  You might succeed, if the community is super-exclusive. A community solely for the top influencers is hard for the top influencers to avoid. Yet the community would have to be super-small too. Here's another approach. Offer a VIP membership application form. Have an area of the site where those who consider themselves VIPs can…
  • Testing Ideas Quietly

    Richard Millington
    28 Jul 2014 | 11:30 pm
    Greg and I have been testing a podcast for community professionals.  It's not right for mass-consumption yet, but that didn't stop several of you finding it on iTunes and giving us feedback. That's a neglected power of building a community. You can quietly launch ideas in stray areas of the site (or anywhere on the internet) and a few of your members will undoubtedly find it.  This lets us test out a dozen or so ideas a year to get a feel for whether: a) we can sustain the practice of producing the idea and b) whether the idea is a good fit for our audience. …
  • Paid Membership Communities

    Richard Millington
    27 Jul 2014 | 11:30 pm
    Some communities, like our own CommunityGeek, the great team at the Community-Roundtable, BackPackingLight, and eCommerceFuel are paid communities.  To be a member you have to pay an annual fee between $24.99 (BackPackingLight) to $1,495 (The CR). Multiply this by a few hundred, or a few thousand members, and you have a business model. This business model allows you to hire a community manager (we hired two for CommunityGeek) to cater very closely to the needs of members. It also allows you to create lots of perks/benefits for members, host member events etc... The value here isn't…
  • The Curious Case Of Privacy

    Richard Millington
    24 Jul 2014 | 11:30 pm
    If you were to read the news, you would assume all community members (and thus community managers) are very concerned with their online privacy.  We have interviewed over 200 members (and prospective members), privacy wasn't mentioned.  We have survey data from 300 community professionals, privacy wasn't mentioned.  In our clients, it only arises in communities for very specific sectors (typically healthcare and finance). I can count on one hand the number of times we've had a real discussion about privacy.  Just once in the past six month has privacy been…
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    About Leads

  • BuyerZone on the road!

    Jeff Gordon
    31 Jul 2014 | 4:00 am
    The BuyerZone team is hitting the road this August and we want to connect with you if you’ll be in the New York City area the week of August 11-15. We’ll be exhibiting at Affiliate Summit and LeadsCon and would love to meet with you and discuss how we can work together or enhance our existing partnership! Here are the details: Affiliate Summit East Booth 212 August 11-12, 2014 Marriott Marquis New York, New York LeadsCon East Booth 411 August 14-15, 2014 Marriott Marquis New York, New York If you’ll be attending either show, please stop by our booth – we’d love to…
  • Grow Your GDN Campaigns with Google Conversion Optimizer

    Dana Berardi
    10 Jul 2014 | 6:42 am
      As I explained in my last blog post, the Google Display Network offers a variety of targeting and bid options; one of which is an automated bidding tool called Conversion Optimizer. Using Conversion Optimizer is an efficient way to get as many conversions as possible at a CPA you set as your target. Allow me to explain… Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to…
  • Tailoring Persona Research for a B2B Content Strategy

    Dylan Mazeika
    30 Jun 2014 | 7:05 am
    Creating a buyer focused content strategy needs information on your buyer, but more importantly the concerns that exist in the purchase of that product. I’ve put together some basic steps to combine the information you know about your customers, with the product information they need to know before making a purchase. Have questions about forming your content strategy? Leave them in the comment section below. Catch more of our helpful tips on SlideShare: The post Tailoring Persona Research for a B2B Content Strategy appeared first on About Leads.
  • Mismatching B2B & B2C Customer Care Strategies is a BIG No No

    Sylvia Rosen
    13 Jun 2014 | 7:14 am
      As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeable. Our customer care gurus, Sean Tuohy and Shana Reed, break these three important aspects down: Customer Relationships B2C: Consumer-based customer service agents typically try to resolve issues in one call. They do not build long-term relationships with their customers because…
  • Sales Tips: Getting to Yes

    Sylvia Rosen
    5 Jun 2014 | 12:00 pm
    A book recap by BuyerZone’s sales team Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics. This past month, they read Getting to Yes by Roger Fisher and William Ury. The team put together chapter highlights and their favorite takeaways so you don’t miss out. Have questions for the sales team? Leave them in the comment section below! Catch more of our helpful tips on…
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    Personal Branding TV

  • Dorie Clark Interview – Reach Personal Branding Interview Series

    27 Jul 2014 | 8:20 pm
    Reinventing You: Define Your Brand, Imagine Your Future Thursday, August 7, 2014 9:00 a.m. Los Angeles | 12:00 p.m. New York 5:00 a.m. London | 6:00 p.m. Paris To Register Click Here! Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.   This…
  • Executives – Create Your Video Bio

    7 Jul 2014 | 9:23 pm
    Here’s a how-to video for creating a video bio that William Arruda produced for videoBIO. It gives executives the step by step plan for using video for personal branding.
  • Jeremiah Gardner Interview – Reach Personal Branding Interview Series

    28 May 2014 | 2:12 pm
    How Lean Brand Development is Changing the Game Click the microphone to download the audio replay >>> The Lean Startup methodology has taken the world by storm. With the concept credited to Eric Ries in 2011, the term “lean” refers to an expedited and waste-free solution to launching a startup company. The lean method can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. If the lean philosophy works to more effectively launch a product, could the same philosophy work to launch a brand? Our guest…
  • Commercial Break: HoneyMaid – This is Wholesome

    8 Apr 2014 | 12:51 pm
    HoneyMaid – This is Wholesome I love this commercial because: Branding is about taking a stand knowing not everyone is going to agree with you. Strong brands often repel as well as attract. The other thing I love about this ad is that Nabisco knew that there could be controversy and was prepared. They followed up – after some negative feedback on Twitter – with this YouTube video that has been seen by over 3Million people. Talk about maximizing value from one marketing campaign! This ad and YOUR personal brand: Be willing to take a stand and express your point of view when you feel…
  • Jason SurfrApp Interview – Reach Personal Branding Interview Series

    5 Apr 2014 | 1:53 pm
    Creativity For Sale: Digital marketing stories from a guy that sold his last name Click the microphone to download the audio replay >>> Content is indeed king, but do you know why? Content is king because it transforms your unique promise of value into something tangible. Without content, you cannot build an online community. Building an online platform is a tactic used to increase your value and validity as a thought leader. Innovative change catalysts have propelled the soapbox evolution since the early 1900s. Most recently, early adopters who embraced the power of advertising on…
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  • 3300+ Words Worth of Non-Obvious Marketing Tactics That Work

    Karol K.
    18 Jul 2014 | 5:14 am
    Shhh! … What follows is something you surely haven’t heard before! In order to truly grow your business you need to: Step #1Promote it on Facebook. Step #2Try Google AdWords. Step #3Build an email list! Step #4Interact with people through blog comments. Step #5Post on forums and link back to your site. Okay okay, just kidding. These – and similar ideas – have truly been beaten down to death on the web as it is. Really, how much Facebook marketing advice does the world need? But I digress, so let’s get back on track!   … scroll down for 14 non-obvious…
  • 1 Simplistically Simple Way to Simplify Your To-Do List (Hint: It Involves the -P-)

    Karol K.
    29 Apr 2014 | 12:24 pm
    I need to confess something to you. Remember the big comparison feature I did on the top productivity / to-do tools out there? Well, shortly after publishing it, I went all the way back to full caveman style, handling my to-do lists on paper. You know, as in dead trees. Not an app called Paper or whatever. So yeah, pretty offline. Actually as offline as it can get. But why?   The superiority of paper Quite randomly, I stumbled upon this video by Neville from AppSumo -» His method – using just a legal pad – seemed like an efficient and interesting one, so I’ve…
  • [Downloadable] The Words to Avoid if You Don’t Want Your Emails Flagged as Spam

    Karol K.
    11 Apr 2014 | 2:18 pm
    There’s much information online on starting an email list and then growing it as one of the main parts of your online business. This isn’t one of those articles. The harsh truth is that no matter how good your marketing is, and your individual tactics are, a big portion of your email messages will still get filtered out into spam folders. People won’t even see them in their inboxes. “So I spend all this time trying to get subscribers and then my email tool fails to deliver? Really?!” Well, yeah. Unfortunately, that’s exactly the case. MailChimp actually…
  • [Real-Talk] 19 Things You Need to Do if You Want to Be Successful

    Karol K.
    11 Mar 2014 | 11:09 am
    I don’t usually repost stuff. Actually, I never repost stuff. But there’s this one short article I stumbled upon at Business Insider that hit a complete home run with me and I knew I had to share it with you guys. The article’s so true. It’s so accurate. It’s so relevant to anyone who’s doing anything that can be considered “business.” It’s so spot-on if you’re facing any kind of challenge right now. It’s exactly the kick we need to keep us going and help us achieve great things in our lives. That being said, the original…
  • [Giveaway] Here’s Why Social Share Counters Suck, Plus What I Can Give You That Doesn’t (Hint, It’s Simple, Effective, and Free)

    Karol K.
    4 Mar 2014 | 12:46 pm
    If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but we’d surely wish to see this on our social media counters instead: In fact, let’s just tell it like it is:   For new and up-and-coming sites, showing counters on social media buttons is negative social proof.   Now, you might be thinking that we all go through the…
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    Digtital Gossips by Munaz

  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
  • Youtility Marketing Strategy - Google Versus Microsoft

    Munaz Anjum
    7 Mar 2014 | 3:22 am
    One of the most important reasons as why Google is growing like Topsy while Microsoft’s growth is at least not very significant is the difference between just two letters – helping and selling, basically YOutility.      In today’s hyper-saturated economy, product messages no longer break through like they used to a few years back. Providing helpful information to customers does all the magic. Nevertheless, we overhear CEOs yelling at their management, "we are not here to do a charity" for any extra non billable hours if given to a client. They…
  • What Can Marketers Do That No Other SEOs Can?

    Munaz Anjum
    20 Feb 2014 | 5:20 am
    I saw another rand(om) post by Fishkin who has written a blog on “What Can SEOs Do That No Other Marketer Can?” A while ago, he ended his note with some vague promise to find a solution for encrypted ‘not provided’ data on his Whiteboard Tuesday. To me, this looks so funny that I could not hold my laughter for sometimes, and then I took a glance through a few points he has written to justify as if SEOs are the smartest marketers on the earth, and none else. He wrote, an SEO can do keywords research; do funnel optimization, auditing a website, link building, blah,…
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    BlogNotions - Marketers

  • Measuring Return on Social Media Investment

    Jacky Tan
    29 Jul 2014 | 12:49 pm
    Image credits: It was 7 A.M and your boss (or customer) called to ask you where his or her $120,000 annual investment on social media investment had gone to? What is his or her return on investment? “How do I measure the return on my social media investment? A significant 87% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for years. Clearly very few marketers have figured this one out.” (source: Social Media Examiner 2013). Measuring return on…
  • He said, “One of us is wrong, and it surely isn’t me!”

    Dan McDade
    29 Jul 2014 | 5:30 am
    The sales manager, Mark, was adamant that his salespeople were following up the good leads and only ignoring the unqualified, ‘never-gonna-buy’ leads. “They know instinctively,” he said, “who the buyers are, and Marketing isn’t finding enough ‘good’ leads. Not to put too fine a point on it, but you’re giving us crap more than 50% of the time; they’re students, prisoners and competitors.” Was he right?
  • PrestaShop: An Open Source eCommerce Solution

    Francisco Perez
    29 Jul 2014 | 4:59 am
    PrestaShop, a free and open source e-commerce platform recently announced the release of PrestaShop v1.6, its newest version of its software. Adding to the already wide range of features, it now includes real-time data, the ability to edit templates, a redesigned UI, to name just a few. About PrestaShop… Since its launch in 2007, PrestaShop has helped merchants process billion of dollars in sales with its powerful, user-friendly open source e-commerce software. PrestaShop’s freemium business model allows merchants to build and manage an online store at no cost. Merchants can also…
  • Link Penalty from YouMoz, SEO Tests, Social Traffic Referrals, Speedlink 31:2014

    Francisco Perez
    26 Jul 2014 | 6:48 pm
    Hi everyone, hope you all had a great and productive week! This week, one of the most noteworthy news was that of YouMoz, the user generated content portion of Moz. Some contributors received a Google Manual action for a link violation citing YouMoz as one of the sites that was violating quality guidelines. It is very interesting that such a high quality site like YouMoz will be considered as “spammy”. If that is the case, then there are simply no other site whose links can be considered safe? Here´s an example of a notification from Google as posted by Rand. If you noticed…
  • Which Social Media Site is Better for Small Business Marketing?

    Francisco Perez
    23 Jul 2014 | 1:05 pm
    Social media sites have become a quintessential platform to abridge the chasm between the business and the customers. Today small, medium or big business houses understand the necessity of being present on the social media platforms. In this article we will concentrate on small business marketing on social media sites and choose the best one suitable for it. So, here is a list of social media websites which caters to the need of small business houses and also to new start-ups. Facebook Obviously this had to be ranked first in the list. Though a lot is spoken against Facebook but certainly no…
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  • Method Savvy Honored Among Best Places to Work by Triangle Business Journal

    Shana Simon
    24 Jul 2014 | 6:22 am
    Durham, NC, July 24, 2014 – Method Savvy, the data-driven marketing agency, announced today that the Triangle Business Journal has named the company a winner of Best Places to Work in the Triangle. The award is part of the publication’s annual Best Places to Work Awards program and acknowledges Method Savvy’s accomplishment in creating a positive, team-oriented work environment that emphasizes collaboration and transparency, both internally and externally, through a horizontal management structure. This is the first time that Method Savvy has qualified for and been awarded the Best…
  • Why You Should Hire USA’s Michael Bradley & Kyle Beckerman as Your Marketing Analysts

    Shana Simon
    23 Jun 2014 | 11:50 am
    The highly anticipated USA vs. Germany match will determine whether our great nation will advance in the World Cup. But how will we go about sealing our fate in the next round? Play defensively, offensively or perhaps strike a deal with the opponent seeing that our coach, Jurgen Klinsmann, is a former German World Cup player? No matter what, one thing is certain—it involves careful analysis and strategy. What does soccer have to do with marketing, you ask? A marketing analyst draws actionable insights or results from the data they acquire, whether this is for a specific campaign or all…
  • Funnel Cloud or Tornado: Understanding Your Marketing Funnel

    Shana Simon
    29 May 2014 | 11:23 am
    It’s Tornado Season. Long, towering tornado clouds dot the landscape. Though scary, these forceful clouds represent an important marketing lesson: the power of the marketing funnel in its entirety. We see this frequently: companies focusing heavily on acquiring leads & customers at the top of the funnel, but not making any effort to continue the relationship afterwards. Some skip the middle half & go straight to bottom-funnel sales push tactics without evaluating the lead quality. We could talk your ear off about SEO, PPC and social media as many blogs do; but the difference between…
  • Method Savvy Receives 2 Hermes Creative Awards

    Shana Simon
    21 May 2014 | 10:29 am
    Method Savvy is honored & pleased to announce that our client work was recognized with two 2014 Hermes Creative Awards by the Association of Marketing & Communications Professional (ACMP). Congratulations to Zift Solutions & Fridge Filters Inc! Of the competition’s 5,000 submissions, Method Savvy’s work on behalf of our clients took home both a Platinum & Gold award. Zift Solutions Zift Solutions launched its new website in September 2013, featuring an intuitive parallax design. Hermes awarded the site ( with a Platinum Award, which is the most…
  • Laziness is Key for Marketers

    Shana Simon
    28 Apr 2014 | 12:23 pm
    Marketers, aim to be lazy. I’m not talking about watching T.V. at work or putting off deadlines. In fact, I’m not even referring to you – I’m talking about your paid search advertising. Google’s Lazy Score, sorry, “Quality Score”, searches for paid search ad relevancy, keyword relevancy & landing page quality that most closely aligns with what your audience is looking for. In simplest terms, your ads should make a potential customer’s life as easy as possible by providing specific answers or solutions to their specific questions. Google’s main goal is making sure the…
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    Resource Nation Small Business Articles & Advice

  • 5 Most Common Misconceptions Small Businesses Have About SEO

    Guest Author
    29 Jul 2014 | 5:00 am
    SEO best practices change faster and more often than models at a fashion show. As a result, it’s difficult for small business owners to keep their SEO programs on track, and dangerous not to. At best, SEO campaigns based on misconceptions yield no results; at worst, they produce negative results – i.e., lowering organic search visibility. Here are five of the most common SEO misconceptions. Misconception #1: Rankings Matter Rankings used to matter a lot. Now they don’t. Among the reasons: Organic search results vary depending on the location of the user. Organic search results vary…
  • Upcoming Travel? 5 Tips to Get Work Done While on the Road

    Megan Totka
    22 Jul 2014 | 5:00 am
    If your job requires you to travel, you probably know how challenging it is to get much accomplished between boarding flights, attending conferences and meetings and getting much-needed sleep. The hassle of traveling combined with work stress can make business trips very taxing. Recent research from the CWT Travel Solutions Group tells us that an employee traveling for work can lose up to 6.9 hours on a trip due to stress (Tweet This). To better manage your email and workload so your return to the office isn’t too overwhelming, take a look at these five tips. Be Realistic When it comes to…
  • Boom or Bust: Keeping One Step Ahead In The World of Retail

    Guest Author
    15 Jul 2014 | 5:00 am
    You need an edge in business. Most of the time, you’re flying blind. You wonder how it is that everyone around you is doing so well while you feel like you’re on shaky ground. The truth is that your competitors aren’t really all that well off either. They’re just keeping up appearances. Here’s how to ditch the status quo, stay one step ahead, and actually be confident in your company. Establish a Killer Email Marketing System You have to step up your marketing game. Most companies that are successful use a sophisticated system to send out weekly or monthly reminder emails, but…
  • 5 Important Lessons to Teach Your Sales Staff

    Guest Author
    8 Jul 2014 | 5:00 am
    One challenge for sales managers is making the transition from being an individual sales contributor to being responsible for the performance of other sales people. If the sales people on your team are less experienced or less skilled than you, there might be a learning curve. One of the most crucial roles for a sales manager is to lead by example and constantly teach, train and mentor the sales team. Here are five of the most important sales concepts to relate to your team to help your sales people exceed expectations: 1. Sales is a process Sales is about building relationships, and that can…
  • The Perfect Cold-Calling Email

    Resource Nation
    24 Jun 2014 | 5:00 am
    Cold-calling emails can be tough to write, and it’s disheartening getting lack-luster results after spending hours writing and sending. However, when written well, “cold emails” are definitely an effective form of networking. Here are some tips to writing the perfect cold-call email that will get you the responses you’re looking for. Have a clear subject Writing a clear email subject is always important, but it’s doubly so when cold-calling. Since the person you’re emailing probably has no point of reference for you or your email, the subject of the email needs to be concise and…
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    The Digital Letter

  • ‘Startup Mixology’ Is A Handy, Quick Guide With The Recipe On How To Be A Winning Entrepreneur

    Ken Yeung
    27 Jul 2014 | 7:18 pm
    It goes without saying that Silicon Valley is home to thousands, if not millions, of entrepreneurs, all chomping at the bit to create the next big thing, whether it be in hardware or software-based. However, being an entrepreneur is certainly easier said than done. Yes, you can begin by simply moving forward with your idea, but what if you have questions about fundraising, scaling, hiring, firing, marketing, or even shutting down the business? Instead of scouring the Internet or attending numerous startup-focused events, the best place would be to look at a new book entitled Startup Mixology:…
  • Square’s $5 Billion Gamble To Change The Commerce World

    Ken Yeung
    18 Jul 2014 | 12:39 pm
    “And how will you be paying for these?” This is a question that some of us may remember being asked when buying groceries, clothes, or other goods and services. The marketplace has become congested with numerous ways for someone to pay for things. There’s the time honored tradition of using cash, or perhaps by writing a check. Let’s not forget about the money order or using a debit or credit card. Now, mainstream adoption of the Internet and smartphones has opened the doors for the likes of PayPal, Square, Stripe, Google, Amazon, Shopify, Isis, and Dwolla, among a…
  • Digital Spring: How ‘Unicorn’ Startups Are Forcing Companies To Adapt To The Evolving Digital Landscape

    Ken Yeung
    12 Jun 2014 | 5:15 am
    In the investment world, a company is given a valuation to help stakeholders and financiers determine its worth. Much has been made around this concept over the past year, including most notably with on-demand car service Uber, which raised $1.2 billion last week in a funding round that cast a $17 billion valuation on it. And Uber’s not the only one to see such an enormous financial position, as there have been numerous instances within the past year of technology startups seeing their valuations skyrocket to be over $1 billion. This isn’t something normally seen in the industry,…
  • Rediscovering Parse’s Mission In A Mobile And Facebook World

    Ken Yeung
    4 May 2014 | 10:04 am
    More than a year ago, Facebook made a purportedly $85 million acquisition offer to Parse. When the deal went through, some wondered what the social networking company would want with a service that specializes as a mobile backend-as-a-service (mBaaS). In fact, Parse’s competitors sought to take advantage of the confusion by offering a data export feature. In a blog post, Parse co-founder and CEO Ilya Sukhar remarked: Combining forces with a partner like Facebook makes a lot of sense. In a short amount of time, we’ve built up a core technology and a great community of developers.
  • Facebook’s journey into mobile and its quest to further integrate the Social Graph into more apps

    Ken Yeung
    30 Apr 2014 | 5:41 pm
    We all know that Facebook is doing quite well as a public company. One need only look at its last quarterly earnings where the social networking company revealed that it had generated $2.5 billion in revenue, a 72 percent increase from a year ago. It has also grown up quite a bit, maturing to become an all-inclusive service that works not only on desktop, but has essentially capitalized on the mobile market. Don’t believe me? Based on its earnings report, nearly 79 percent of Facebook’s monthly active users are accessing the social network through a mobile device. It could…
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    David Horne

  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song … Read more → The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800′s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
  • Ego: The Most Expensive Thing You Own

    David Horne
    27 Mar 2014 | 8:20 pm
    “Your ego is the most expensive thing you’ll ever own.” One of the biggest obstacles for success (in life) is ego. I’ve seen too many failed businesses and wrecked relationships due to ego problems. Small … Read more → The post Ego: The Most Expensive Thing You Own appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Data-Powered Design: Uncover Conversion Opportunities

    Sean Doggendorf
    31 Jul 2014 | 1:46 pm
    Would this button be more effective if it was bigger? How will using this font influence user behavior? Why aren’t people clicking this link? Basically, how do you choose what to include on your site? One way to solve this dilemma is to use data (a.k.a. facts) to guide design decisions. If you have an analytics platform installed (e.g. Google Analytics), there’s a wealth of usage information readily available about the visitors to your site…for free! Monitoring the average time on page, bounce rate, number of click events, pages viewed, and so on can unveil valuable opportunities…
  • Making It Work: Approaching New Accounts With Fresh Ideas

    Jen Fischer
    24 Jul 2014 | 6:34 am
    As a recent hire at a full-service advertising agency, the standard new girl jitters apply twofold. Not only am I getting accustomed to the new people, culture, hours, office dogs and the willpower needed to avoid copious amounts of snacks, I’m working to know new brands as well. As much as your creative coworkers can help you work out a sparkling piece of copy or brilliant design, the tone and character of a strong brand can inform and sharpen your work. I’ve found that getting to know what you’re working with—along with who—creates more opportunities to do outstanding work. Though…
  • Don’t Sell Yourself Short: How to Sell an Idea

    Lauren Runge
    17 Jul 2014 | 6:30 am
    Whether you work for a full-service advertising agency or just recently had to encourage your friends to try out a new bar or restaurant in town, chances are you’ve had to pitch (that’s ad-speak for sell) something. In the advertising world, we do it almost every day. We love new and big ideas and have to sell how activations like a new campaign, experiential event marketing execution or social media strategy work for a brand to achieve its business goals. While a charming and persuasive personality can make some people natural sellers, here are a few tips that can help those who are new…
  • How to Effectively Brief your Agency

    10 Jul 2014 | 7:04 am
    Brief writing, whether you’re part of the account service team within an agency or the client, can prove to be a bit daunting and time consuming. However, not writing an actual brief for your team or agency is guaranteed to waste more of everyone’s time down the road. Throughout the years, I’ve had experience with many different types of “briefs” – both developed by agencies and given to us by clients. They span from highly strategic one-sheets to 50-page decks to 5-minute break-room chats. One thing I’ve learned is that developing a fully-thought-out,…
  • The Latest on Social: Highlights From the #SMWF Conference

    26 Jun 2014 | 6:34 am
    This spring a few Moosers from the social team flew to the Big Apple for a three day exploration of the future of social media strategy. At #SMWF, we talked with CMOs, VPs and Chief Digital Strategists about their successes, failures and predictions for brands in the social space moving forward. We contemplated the purpose of social media, compared our efforts to other leading brands and agencies, and pocketed several new tips to take home with us.  Here’s a summary of our key takeaways and tips from the conference: The Head and the Heart As community managers, we are constantly…
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  • B2B Lead Conversion Rates – Tracking the Right KPIs (Phil Donaldson)
    9 Jul 2014 | 12:28 pm
    Financial Services marketing content from PropelGrowth ( It’s easy for B2B marketers to get excited about the wrong metrics when setting goals for B2B lead conversion rates. But what are the most important metrics to track? How do you know if your programs are succeeding? For example, we might be thrilled at big volume spikes in website traffic, sharply increased lead conversion rates on offers, and large subscriber audiences on our blogs. We track activity and conversion analytics like views, unique visits, email opens and click through rates, subscriber growth…
  • How Do You Measure the ROI of Content Marketing? (Phil Donaldson)
    2 Jul 2014 | 1:48 pm
    Financial Services marketing content from PropelGrowth ( “It doesn’t really matter what it costs, as long as we know we will get an ROI from the content marketing investment,” a CEO of a financial technology firm recently told me during a sales call. And isn’t that the truth? The value of a content marketing program should always outweigh its cost. Over the long term, your cost per sales opportunity and cost of sale should decline as your content program begins to produce results. But this takes time. Here’s how long it took to get an ROI from our…
  • How Financial Institutions Buy Technology (Phil Donaldson)
    26 Jun 2014 | 12:17 pm
    Financial Services marketing content from PropelGrowth ( As a content marketer serving the financial services industry, I read a lot of research studies designed to uncover the effective B2B marketing trends. But almost all of them target horizontally. If they include a financial services segment, it’s unclear what kinds of companies are included. It could include everything from bookkeeping services to payment processors to investment banks. The research is rarely directly relevant to the capital markets segment of the financial services industry. Research on…
  • Top 10 Takeaways from IDX 2014 (Phil Donaldson)
    19 Jun 2014 | 7:24 am
    Financial Services marketing content from PropelGrowth ( The following is a guest post by Dan Hubscher, Director of Marketing at Object Trading. Several of us from Object Trading attended the FIA’s IDX (International Derivatives Expo) held 10-11 June 2014 in London. In addition, on the prior evening, we hosted a private forum with 10 leaders from global FCMs, IDBs, large buy sides, and an exchange about the connectivity and pre-trade risk challenges and opportunities in trading listed and cleared OTC derivatives. We, along with our partners at FOW Magazine,…
  • Is Having A Lot Of Market Competition A Bad Thing? (Phil Donaldson)
    11 Jun 2014 | 10:29 am
    Financial Services marketing content from PropelGrowth ( Last week, I asked you if you’ve been spending more time on competitive analysis than on customer analysis.  Today I want to dig a bit deeper into the competitor theme and examine whether having a lot of competition is a bad thing. Conventional thinking would have us believe that the best position for a technology company is to have an uncontested market for some solution that lots of companies need. But is that really a good thing? I don’t think so. I think that zero market competition is an indicator…
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    Diamond Website Conversion » Blog

  • Understanding Google Webmaster Tools

    Marty Diamond
    10 Jul 2014 | 10:13 am
    SharesAs much as you might think Google is making it hard to get traffic, they really aren’t. They have tools like Google Webmaster tools and Google Analytics. The difference between the two are the fact that Google Analytics measures your traffic, and Google Webmaster Tools tells you how Google actually sees your website. This article is written to help you understand Google Webmaster Tools better. In fact, this article is part of a series, so there will be other parts to check out so you can become more familiar with Google Webmaster Tools. Understanding Google Webmaster Tools As…
  • What Do You Do After You First Apply Google Anayltics to Your Website?

    Marty Diamond
    15 Jun 2014 | 10:13 pm
    SharesWhen you get into creating and managing a website, at some point you’re going to hear about Google Analytics, especially being told you need to have it on your website. Regardless if you’re a blogger, a small business owner, or a big corporate business, you do need a tool to measure your site’s progress. Google Analytics just happens to be a good one that is also free to use. So… What Do You Do After You First Apply Google Anayltics to Your Website? The majority of users may look in on their stats once a day or once a week. Google Analytics provides quite a bit…
  • Does Alexa Rank Really Matter?

    Marty Diamond
    4 Jun 2014 | 10:20 pm
    SharesAlexa is known as a site that offers website analytics and even ranks sites based on traffic. A lot of website owners that are concerned about Alexa rank, aren’t entirely certain what it is, and if it really matters? And if it does matter, who does it matter to? This article will answer those questions. Does Alexa Rank Really Matter? The biggest thing is the give you an idea about Alexa in order to understand them. What is Alexa? started off with the purpose to give users website analytics tools for website owners to determine several things: Amount of Traffic Bounce…
  • Panda 4.0 – Time to Wake Up!

    Marty Diamond
    28 May 2014 | 11:28 am
    SharesIf you’ve been hoping to slide with mediocre content, or can’t identify what mediocre content is, your site will be in for a scary surprise, SEO-wise. Panda 4.0 is here! For several years, Google has been trying to make website owners aware that unique and quality content is the key to getting ahead. While many have talked the talk, they’ve never walked the walk in terms of improving their content. There are thousands of sites built to cater toward bloggers, Internet Marketers, and many other niche. So, how can you get your site out of the content doldrums and come out…
  • The Skinny on SEO for Images

    Marty Diamond
    20 May 2014 | 11:53 pm
    SharesImages on websites are suppose to help a site. The purpose usually is to attract new buyers, readers, and subscribers. Images are also something that people can immediately connect with and decide in a moment whether they like you or what you’re saying, or maybe they will leave your site and never return. Just plopping up an image won’t do. Of course, for the visitor, they don’t care, but for search engines like Google, those images can be a leg up on getting traffic. So, how can you capitalize on this? In this article, you’ll learn how to optimize your images…
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  • The Early Worm Joins The Nest - Digging For Worms, the DR4WARD Journey Continues (post 2 in a series of 2 posts.)

    Dr. William J. Ward aka DR4WARD
    29 Jul 2014 | 7:55 am
    This is post 2 in a series of 2 posts. In Digging For Worms, the DR4WARD Journey Continues (post 1 in a series of 2 posts) I covered that my role at Syracuse University as the Social Media Professor in the S.I. Newhouse School of Public Communications is changing. I also shared what led me to Syracuse University and a few of the successes I have enjoyed as part of the Newhouse team along the way and my Keep Digging for Worms and 4Ward Philosphy.  I am sharing the next stage of my journey and where I am headed next, in part two in this series. The Early Worm Joins The Nest I am thrilled to…
  • Digging For Worms, the DR4WARD Journey Continues (post 1 in a series of 2 posts.)

    Dr. William J. Ward aka DR4WARD
    29 Jul 2014 | 7:52 am
    This is post one in a series of two posts. My role at Syracuse University as the Social Media Professor in the S.I. Newhouse School of Public Communications is changing and it has been an amazing journey. Before I share the next stage of my Digging for Worms journey, I want to share what led me to Syracuse University and a few of the successes I have enjoyed as part of the Newhouse team so far. What led me to Syracuse University Newhouse leadership recognized that social media is part of all aspects of business and communication and hired a professor to focus on teaching social media. I had…
  • What Are Must Haves On Your Customer Relationship Management - CRM Checklist? #Chart

    Dr. William J. Ward aka DR4WARD
    28 Jul 2014 | 5:50 am
    What Are Must Haves On Your Customer Relationship Management - CRM Checklist? #Chart Created by Worketc. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to…
  • What Can We Learn From The Most Socially Engaged Companies On LinkedIn? #Infographic

    Dr. William J. Ward aka DR4WARD
    28 Jul 2014 | 5:11 am
    What Can We Learn From The Most Socially Engaged Companies On LinkedIn? #Infographic LinkedIn in Partnership with Brian Solis, Altimeter Group. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
  • Why Is Digital Not Social? #Chart

    Dr. William J. Ward aka DR4WARD
    28 Jul 2014 | 4:44 am
    Why Is Digital Not Social? #Chart Source:@Bob Barker @Scredible via @ThomasPower. Guest post by Ryan Gong. I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it" when it comes to the best ways to use…
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    Darren | Slaughter

  • Is There Still Advertising Value in the Yellow Pages?

    Gina Scarpa
    31 Jul 2014 | 6:16 am
    In the days before Google, if you wanted to order a pizza or call a plumber, you needed to find someone to do so via the Yellow Pages. Ah, that giant yellow book that weighs a ton and is chock full of local businesses. With no way to narrow the search and with the increased dependency on internet search, is there still value for contractors in advertising in the Yellow Pages? The answer to that is yes… for most contractors. Some of the benefits of advertising in the Yellow Pages are that they’re extremely targeted to your service area and often stay within the home for a long…
  • The Trouble With Contractor Websites

    16 Jul 2014 | 4:02 am
    One of the new catch words or catchphrases I get asked all the time is are our websites responsive. And the answer has been yes, in fact all of the websites for the last three have been responsive. Not sure what responsive means? Responsive means your website will look great on an iPhone or Android or an iPad or some type of other tablet as well as on a traditional desktop or laptop. Your website needs to do this… What I often find during one of my website reviews is that the site isn’t cross-browser compatible. And right about now you are saying to yourself, “what the hell…
  • Contractor Website Ideas: What Did You Hire Your Site to Do?

    14 Jul 2014 | 5:57 am
    UPDATE: This was yesterday’s newsletter to my subscribers. There are only 3 slots left. If you aren’t subscribed to my newsletter, you can subscribe by clicking here. I want to start off this post with a story about my dad. My Dad came from a little village in Abruzzo Italy during World War II. In Italy he apprenticed for an ornamental ironsmith and was taught how to craft some of the most beautiful railings, chandeliers, candelabras and other ornamental iron work you could imagine. He was good at his job and had the scars to prove it (he lost his index finger on a 2,000 pound…
  • Social Media Marketing Tip For Contractors: Social Selling Isn’t Just Ads

    Gina Scarpa
    9 Jul 2014 | 3:49 am
    What is “Social Selling”? Social selling is a new term being thrown around by online marketers and advertisers, but what does it really mean? Social refers to social networks such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Social selling, however, is much more than just using these platforms to advertise your business, services, and products. It’s the process of using these extremely powerful tools to listen, engage, collaborate, and build relationships with a vast online customer base. Simply saying that your product is preferred over its competitors or that…
  • Contractor Marketing Plan: You MUST Sell Through Your Monthly Capacity Or Else!

    7 Jul 2014 | 3:53 am
    I hope you and yours had a spectacular 4th of July with lots of fireworks and barbecues. It’s Monday morning and time to strap on the tool belt and hunker down for another hard week. Before you do, I want you to play a little math game with me that I use with clients before your proposal or estimate. I know, everyone hates math, but this one can REALLY help you! OK, here’s how it goes: 1. I want you to total the number of jobs you can do a month. Let’s say you are a remodeler, I want you to sit down and write down how many kitchens you can do a month, then on a separate line…
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  • Denver Social Media Marketing Group on Positive Reviews

    Carrie Gottschalk
    30 Jul 2014 | 12:09 pm
    The July, 2014, segment of Denver’s premier social media for business Meetup focused on How to Generate Positive Online Reviews. The discussion started off with, when is the best time to generate positive reviews? Within the same day? Week? Month? Participants shared how they had ‘meant’ to leave a positive review and just never got around to it. One person pointed out that it was nearly a month later before they received an email asking about how service was, when they finally remembered that it was great, and then went... Read More
  • Webolutions August Tasting Menu is from the Farmers Market

    Cindy McGovern
    23 Jul 2014 | 1:10 pm
    August is usually the hottest month of the summer.  Time to sit in the shade and enjoy some cool watermelon and a couple glasses of wine, sitting on a blanket in a park with your significant other.   Tasting Menu for August Morning Tasting menu for weeks 1 & 2 Fresh Cucumber Bites on Crackers Paired with Iced Mint Tea   Afternoon Tasting menu for weeks 1 & 2 Baked Cheese Stuffed Jalapenos with Iced Peach Tea   Morning Tasting menu for weeks 3 & 4 Fire-Kissed Peach Ice Cream with... Read More
  • Webolutions Launches Website for Sauer & Petterson Family Law

    Amy Martinez
    22 Jul 2014 | 8:29 am
    Client Name: Sauer & Petterson Family Law Client Website URL: Project Type:  New Website Creation Client Background: Sauer & Petterson Family Law are a group of experienced attorneys advocating for better futures for individuals facing divorce, custody and other family law cases. The attorneys strive to be beside their clients from day one and are dedicated to being a trusted partner in your family law case from start to finish. Specific Project Goals & Challenges Create a design to showcase the experience and expertise Sauer & Petterson has…
  • Current Marketing Trends – Strategic Integration Across Multiple Marketing Platforms

    John Vachalek
    8 Jul 2014 | 9:02 am
    In today’s hectic world, consumers require multiple touch points before making a purchase or changing their behavior to try something new. These multiple touch points are more effective if they come through different channels.  Each channel is able to convey your messaging in a slightly different way.  For the purpose of this article, we’ll use the following channels to create a possible scenario Direct Mail eNewsletter Community Event / Sponsorship Website Social Media If my company is offering B2B professional services, a possible engagement scenario might go something like this:...
  • Online Comments: Positive and Negative Reviews on Yelp

    Mike Hanbery
    3 Jul 2014 | 8:02 am
    Our Denver social media for business group has been abuzz with angry accusations from business owners and marketing managers about Yelp manipulating comments to punish businesses that reject their aggressive ad sales push. The Yelp Online Comments Algorithm It is doubtful Yelp manipulates online comments. While some business owners may have noticed an apparent correlation between refusal or cancellation of Yelp advertising and a change in the makeup of Yelp online comments, this is probably more of a coincidence in timing and a lack of understanding on the part of... Read More
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    Marketing and Social Media by us

  • Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

    Lisa Chapman
    29 Jul 2014 | 1:26 pm
    Key Marketing Strategy to Sell Products In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing…
  • Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

    Lisa Chapman
    27 Jun 2014 | 6:09 am
    How to Increase Email Click-Through for Your Content Marketing Strategy In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why: 1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click…
  • Gain More Twitter Followers While You Sleep by Lisa Chapman

    Lisa Chapman
    18 Jun 2014 | 11:08 am
    Do This Once and Twitter Does the Rest Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you? You have one shot at a first impression, so make it sizzle. Create an Intriguing Twitter Profile People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well. It’s important to create a consistent look and feel among all of your social media platforms. This can…
  • 10 Free Stock Photo Sites Every Blogger Absolutely Needs by Lisa Chapman

    Lisa Chapman
    12 Jun 2014 | 4:05 pm
    Public Domain Images for Marketing – No Strings Attached Today I’m going to save you money – by giving you the solution to the rising cost of finding images for your content marketing. Using relevant stock images in every piece of content marketing is fast becoming the indisputable standard. On Facebook, posting without an image is like not posting at all. And Bloggers especially need images for each and every post. All these stock images can become quite expensive. You are about to benefit from many hours of my time and tedious research. As a Blogger myself, I want to keep my costs…
  • Powerhouse Headlines Every Blogger Needs to Use – Now by Lisa Chapman

    Lisa Chapman
    6 Jun 2014 | 8:29 am
    38 Exciting Examples from Bob Bly, “America’s Top Copywriter” We recently talked about Bob Bly’s ultra successful direct marketing approach to writing headlines – they have four specific tasks. We talked about how to write your headlines to accomplish those tasks. In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy.  Here’s the amazing list: 1. Ask a question in the headline. “What Do Japanese Managers Have That American Managers Sometimes Lack?” 2.
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    OnQ Marketing » Blog

  • Conversion Optimisation and Boosting Your Website’s Performance

    Quentin Aisbett
    15 Jul 2014 | 12:34 am
    ‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation is the practice of optimising your website to achieve your […] Conversion Optimisation and Boosting Your Website’s Performance is a post from: OnQ Marketing
  • Six Tips to Drive Search Traffic to Your Travel Agency

    Quentin Aisbett
    18 Jun 2014 | 4:57 am
    Do you have a reputable travel agency but are failing to turn up in Google searches? This is a common problem amongst small business owners, but one that can be easily fixed. If you take the time to follow Google’s guidelines to help them understand a bit more about your business, you’ll have an online […] Six Tips to Drive Search Traffic to Your Travel Agency is a post from: OnQ Marketing
  • Get Rid of Your Slider and 6 Other Ways to Improve Your Website

    Quentin Aisbett
    18 Jun 2014 | 4:47 am
    Got a business website? Is it an effective sales or marketing tool, or is it just something pretty to look at when you turn your computer on? Websites are an essential part of doing business, so it’s important to understand how they can work for you. Ask yourself the following: What do you want your […] Get Rid of Your Slider and 6 Other Ways to Improve Your Website is a post from: OnQ Marketing
  • So Swish

    Quentin Aisbett
    18 Jun 2014 | 3:10 am
    Visit the website So Swish is a post from: OnQ Marketing
  • A Boy Called Basil

    Quentin Aisbett
    18 Jun 2014 | 3:10 am
    Visit the website. A Boy Called Basil is a post from: OnQ Marketing
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    Smedio - Business Ideas Worth Sharing

  • How to Reach a Buying Target Audience for Your Business in 7 Steps

    Lori Wagoner
    29 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A limited budget, manpower constraints, a not-so-visible brand presence and a fierce competitive marketplace are a few of them. In order to overcome the difficulties and the obstacles, it is extremely important they manage to…
  • What Small Businesses Should Know About Content Marketing But Don’t

    Stan Roach
    28 Jul 2014 | 1:11 am
    Share on FacebookShare on TwitterE-mail Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust its deliverability.  No longer do businesses see the benefits of content marketing with jaundiced eyes. The days of marketers convincing their bosses that they need content marketing are fast…
  • 7 Roadblocks to a Successful Social Media Campaign

    Douglas Idugboe
    14 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses when it comes to running successful social media campaigns. In this post, I talk about the 7 most common roadblocks to successful social media campaigns and how your business can avoid these roadblocks. 1.
  • 5 Precautions to Keep Your Small Business from Failing

    Douglas Idugboe
    2 Jul 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses survive 2 years, 33 percent survive 10 years and only 25 percent remain operational for 15 years or more. We all make mistakes, but you can learn from the mistakes of others. Here are five precautions your…
  • How to Secure Your WordPress Website and Keep It Secured

    Tracy Vides
    1 Jul 2014 | 12:40 pm
    Share on FacebookShare on TwitterE-mail How to Secure Your WordPress Website? Before we dive into that, let’s look at why anyone would want to bother with infringing the security of your WordPress website. By their own numbers, WordPress powers over 17% of all websites around the world. If you look at that number for blogs alone, it will in all probability be much higher. There are many things that make WordPress such a darling of netizens. The fact that it’s a free open source CMS, completely flexible, extremely easy to use and setup even by novices, has great SEO capabilities built…
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    Great B2B Marketing

  • Do Multiple Authors Create Better Marketing Content?

    Christopher Ryan
    25 Jul 2014 | 8:21 am
    I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. I enjoy reading Bob’s writing because he usually offers opinions that are both practical and frank. This article was no exception because it brought up a delicate and important subject. Bly’s main point was that he does not guarantee results, and he stated many reasons for not doing so. But what I found most interesting was the fact that his clients usually make changes to the copy. Even minor edits can have an impact on response rates.
  • B2B Appeals that Motivate Action

    Christopher Ryan
    16 Jul 2014 | 11:07 am
    Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” These are indeed the two master motivators, and all others are subset of these behavioral drivers. Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Following are examples of appeals that have proven successful for different types of B2B offers. Greed – Almost everyone is susceptible to greed to some degree. While greed is usually thought of as a negative emotion,…
  • B2B Content Marketing That Drives Results

    Christopher Ryan
    3 Jul 2014 | 9:56 am
    There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether your goals are to increase market awareness, drive website traffic, build lead generation, or improve sales funnel conversion, understanding how to create copy that delivers results is fundamental to achieving success. From strategy to execution, you need to accomplish this in a…
  • Obsession with “Listening to Customers” Can Lead You Astray

    Christopher Ryan
    26 Jun 2014 | 2:38 pm
    How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc. However, this belief, like so much of conventional wisdom, may not be entirely accurate. In fact, a relentless focus on knowledge about customers may even be counterproductive. People primarily buy from you not because of what you know about them, but rather because of what they know about you. The idea is to create top-of-mind awareness and thought leadership around your brand, thus making the buying process…
  • Sales and Marketing Plans Need to be Aligned

    Christopher Ryan
    18 Jun 2014 | 6:43 am
    As a B2B marketing outsource provider, my team and I usually work very closely with the sales department at our client companies. The goal is to achieve effective alignment between what the marketing and sales teams are doing: driving to a common goal and reaching agreed-upon revenue targets. In the best-case scenario, we get to review and provide input for the sales plan. At the least, we want to understand the sales model so that we can formulate a marketing plan of attack that best supports the sales plan. As an example of why this is important, imagine two very different sales models: In…
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    Hinge Branding and Marketing Blog

  • Does Social Media Help You Meet Your Bottom Line?

    Patrick Waring
    31 Jul 2014 | 8:41 am
    Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. You may feel like a hamster on a wheel just trying to keep up with competitors on the numerous social platforms. In the midst of your daily tweets, shares, pins, and likes, you may ask yourself, “Is all of this really helping my business in any measurable way?” To help answer this question,…
  • Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms

    Sylvia Montgomery
    30 Jul 2014 | 8:32 am
    Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. A great reputation with high visibility—these are what we consider key to a successful brand. The only piece of the puzzle that’s missing is the presentation of offers. What are offers and why are they important? Offers are a call-to-action for visitors to your site. They turn passive surfers into engaged prospects. They guide visitors to provide contact information and other relevant lead-capturing data. Prospects in search of next steps find them in these…
  • Rebranding 101: Is Your Firm Ready to Rebrand?

    Stacy Picking
    29 Jul 2014 | 9:59 am
    There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. But despite all of that, rebranding can be the best move for your firm to stay ahead of the competition. Why should your firm consider a rebrand? Your motives to rebrand will be unique to your firm, but here are a few common reasons why rebranding can be a good, tactical move for driving growth and profitability. Undergoing a rebrand lets your firm reexamine its…
  • CPA Brand Strategy: How To Make The 3 Levels Work For You

    Lee Frederiksen
    28 Jul 2014 | 6:58 am
    Building your CPA firm’s brand can be a real challenge. Multiple practice areas, service lines, and offices all add to the complexity of developing and implementing an effective strategy. How can you go about building your firm’s brand while remaining responsive to various practice and service leaders? We’re going to offer you a way of thinking about your brand strategy that may help you stay on course.  Let’s start with what we mean by your brand.  Your Brand Defined While there a lot of definitions of a brand, a professional services brand can be boiled…
  • 8 Key Questions That Will Help You to Know When to Update Your Website

    Megan Yaroch
    25 Jul 2014 | 8:15 am
    Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. 1. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.  Although a CMS system has an upfront cost, it will save you money in the long run when compared to the hourly rates of hired help. If you can operate a word processor, you will have no problem managing a CMS like Wordpress.  With thousands of other users, open source CMS sites have plenty of…
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    Aaker on Brands

  • What Are Your Strategic Brands?

    30 Jul 2014 | 12:00 am
    While much attention is paid to building brands, too often the brand portfolio is neglected. The result is marketplace confusion, paralysis in naming new products, under-supported brands and misallocation of brand-building resources. We need to better identify brand roles and, more particularly, distinguish between the strategic brands and their roles.A strategic brand is one with strategic importance to the organization. It is a driver of reputation, differentiation, loyalty, sales and cash flow. Identifying your strategic brands will be a huge step toward insuring that brand-building…
  • Why Would Anyone Write a Book?

    23 Jul 2014 | 12:00 am
    This month, my 18th book comes out: Aaker on Branding: 20 Principles that Drive Success. It is a compact description of some four dozen branding concepts and structures that have been developed and used during the “branding” era extending back a couple of decades.But in this new digital era, why would anyone write even one book, to say nothing of my many? There is so much pain not only from writing the first draft but also the production and marketing as well. My answer has nothing to do with the money.First, I like the process. I like pulling together parts of a bigger puzzle, seeing a…
  • Need to Differentiate? Consider Organizational Values

    16 Jul 2014 | 12:00 am
    Just when you think you have an offering innovation that powers a meaningful differentiation, a competitor brand copies you. Or, worse, appears to copy you.But what a competitor brand cannot copy is an organization—its people, culture, heritage, programs, assets and capabilities— because each organization should be unique and enduring. There are dozens of organizational values to implement in order to differentiate, but six keep resurfacing as driving forces:Perceived QualityA basic organizational function is to create offerings that consistently deliver high quality with respect to their…
  • Where Do Brand-Building Ideas Come From?

    9 Jul 2014 | 12:00 am
    When it comes to brand-building programs quality should come before budget concerns. It is worthwhile to spend a significant proportion of a brand-building budget on finding truly effective brand-building initiatives. The chances of finding brand-building home runs will be higher if one or more of these methods and perspectives are used:External role modelsFind an organization that has successfully addressed a similar problem or task and adapt what they did. And don’t limit the search to those organizations that look like your own – be willing to look more broadly. A retail bank with a…
  • Brands as Assets: The Idea that Transformed Marketing

    2 Jul 2014 | 12:00 am
    Sometime in the late 1980s, an explosive idea emerged that brands are assets, have equity and drive overall business strategy and performance. That idea altered perceptions of what marketing does, who does it, and to what end is its purpose. It’s also the focal point of the first chapter of my latest book, Aaker on Branding. It truly transformed marketing, comparable in impact to other transformational ideas that have appeared in the last century such as mass marketing, segmentation and globalization.When firms adopt this asset view of branding, marketing is no longer perceived as a…
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    Katz Marketing Solutions' Brand Triumphs & Tragedies

  • University of Dayton’s Rebranding Nightmare

    Tammy Katz
    24 Jul 2014 | 10:19 am
    University of Dayton proudly unveiled its unfortunate new athletic logo last week, which has been largely skewered by their alumni.    Noble intentions, but not exactly the desired outcome.       The university is primarily known as “U.D.” and the old and new athletic logos are: Old:                                                         New: The logo change was intended to be an investment in the athletic program’s future, with ” a stronger, more iconic representation of our program and our sports teams…
  • 5 Hottest Food Trends at Expo West |

    Tammy Katz
    20 Mar 2014 | 8:17 am
    We were delighted to appear in The Ohio State University’s Food Innovation Center Blog: “Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the future of the food industry, given that healthier food has moved from trend to societal shift. The natural, organic and healthy products food industry is growing nearly three times higher than the food industry average, per Penton. I had the privilege of attending with 67,000 of my closest friends and 2,600 exhibitors. Expo West was an…
  • Super Bowl XLVIII Ad Rankings: Budweiser, Doritos (and Seahawks) Blowout

    Tammy Katz
    3 Feb 2014 | 11:40 am
    Budweiser and Doritos were the uncontested winners in last night’s Ad Bowl, as measured by USAToday (popularity),  Brand Bowl (social media buzz) and Katz Marketing Solutions (effectiveness).   Both brands had two exceptional spots (Budweiser: Puppy Love and Hero’s Welcome; Doritos: Cowboy Kid and Time Machine) that nailed all the essentials of great advertising:   enhances brand equity, persuasive, resonates with the target audience, compelling main message, brand integral to the story, and the Super Bowl ‘wow’ factor for entertainment.   Doritos…
  • Food Mergers and Acquisitions that will shape 2014

    Tammy Katz
    13 Dec 2013 | 7:37 am
    Brilliant overview by Paul Conley/FoodDive: three expected trends in the food industry. 1.  Buying market share 2.  Dumping the non-core (refocusing on core) 3.  Buying younger (and more innovative) companies “This week saw two more giant deals for the food industry in a year that has been filled with mergers, acquisitions and divestments. Sysco announced it would spend $3.5 billion to buy competitor U.S. Foods; meanwhile, WhiteWave announced it would spend $600 million to acquire Earthbound Farm. Those deals, as different as they were, pointed to a…
  • What Keeps Marketers Up at Night?

    Tammy Katz
    29 Sep 2013 | 9:22 am
    Key Issues for Marketers are driving growth, ROI and digital capabilities, per MarketingProfs #marketing #brands What Keeps Marketers Up at Night?                    by Ayaz Nanji  | September 26,  2013 Not surprisingly, the foremost worry for marketers is reaching customers,  with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working  (79% of survey respondents) and proving campaign…
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    Jason Dea - Inside the mind of a kid today...

  • The Science Behind Why We Refer

    Jason Dea
    17 Jul 2014 | 4:51 am
  • Mary Meeker 2014 Internet Trends Thoughts

    Jason Dea
    29 May 2014 | 6:40 pm
    Tried to post this in a discussion online, but the comments widget bombed out. I figured I'd post it here instead, since sadly it's a bit of a ghost town. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Mary Meeker just released her annual internet trends report. As a huge nerd I look forward to this every year. In this year's report she predicts that one of the next areas ripe for disruption is Education. As someone married to a teacher, and a parent. I am excited by this.What exactly might that disruption look like?While a completely vague prediction. It will be access…
  • 2 Facebook marketing tips for eCommerce

    Jason Dea
    28 Apr 2014 | 6:05 am
    The latest on my other blog.2 Facebook marketing tips for eCommerce beginners.
  • Coffee is for closers! Sales lessons for eCommerce

    Jason Dea
    23 Apr 2014 | 6:24 am
    My latest post
  • Supercharge your eCommerce with referrals

    Jason Dea
    17 Apr 2014 | 7:21 am
    For those of you who are interested in this type of thing, I've just written a new whitepaper on referral marketing and how it can improve your e Commerce business over at my other site.Check it out, and let me know what you think
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    The Brainchild Group

  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
  • California Adds 24,000 Jobs in June, Economy Booming

    Aaron Schoenberger
    18 Jul 2014 | 1:34 pm
    The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state's unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
  • High Demand for Los Angeles Internet Marketing Consultants

    The Brainchild Group
    15 Jul 2014 | 6:29 pm
    The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there's a huge demand for internet marketing consultants in the Los Angeles area.
  • Online Press Release Distribution: Still Good for SEO?

    Aaron Schoenberger
    8 Jul 2014 | 12:41 pm
    There has been a lot of talk lately about how distributing press releases online may no longer be effective for SEO purposes, and that Google revised its Webmaster Guidelines to frown upon “links with optimized anchor text in articles or press releases distributed on other sites.” However, press releases are still good from an SEO perspective and I'll tell you why.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • 5 Contest Ideas to Grow Your Email List Fast

    Sydni Craig-Hart
    30 Jul 2014 | 10:09 am
    Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand. There are endless ways to create contests, ranging from huge, expensive giveaways (“Win an all-expenses paid trip to Maui!”) to contests that don’t involve money at all (“Submit a photo and we’ll feature you on our website!”) The type of contest you choose will depend on your audience, your budget, and the level of complexity you’re willing to deal with. The fastest, easiest way to use a contest to build your email list is to start small and simple, see what kind…
  • Why Use Email Automation?

    Wil Hart
    29 Jul 2014 | 9:18 pm
    Engagement Matters Episode 30: How can you build an audience of thirsty prospects, nurture the relationships, solve problems and increase your revenue all while your eyes are closed and your hand are tied behind your back? It's called email marketing automation - baby! Let me show you how we do it. The post Why Use Email Automation? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • 5 Ways to Use Social Media to Build Your Email List

    Sydni Craig-Hart
    23 Jul 2014 | 7:55 am
    You want to build your email list. You also want to grow your social media following. While both marketing techniques can be effective in and of themselves, using them together gets you better results. If you have a large following on Facebook or Twitter, just imagine being able to capture the email addresses of all those prospects - people who have already indicated interest in your brand! Similarly, being able to leverage your email list to increase and engage social followers is also an incredibly beneficial marketing technique. But how are you supposed to grab email addresses from…
  • How To Go Offline And Still Grow Your Email List

    Wil Hart
    22 Jul 2014 | 9:53 am
    Engagement Matters Episode 29: When making connections with people, what is better than a face to face encounter? When you attend live events, be sure to use the experience as an email list building opportunity. Learn how you can grow your subscriber list by having an active share at live events. The post How To Go Offline And Still Grow Your Email List appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • How to Craft Awesome Newsletter Content

    Sydni Craig-Hart
    16 Jul 2014 | 3:25 pm
    The number one question I get from clients regarding their newsletter content is “What should I be writing about?”. Many small business owners mistakenly believe that they shouldn’t email their list unless they have something new and noteworthy to share. Still others are under the mistaken impression that every single newsletter should be a sales email. Great newsletter content doesn’t have to just include exciting events, product launches or new offerings. In fact, the bulk of your email content may not even focus on your products and services at all. Here are 5 newsletter content…
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  • 7 digital innovation trends that are not going away… yet

    Anton Buchner
    29 Jul 2014 | 3:53 pm
    This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. Always dangerous to touch this subject as everyone has an opinion. As soon as it’s written about it’s pretty much out of date. However, here are seven of the top longer lasting innovation trends that we’re seeing in the market. Feel free to add a comment at the bottom of the post to spark further…
  • 3 questions for TrinityP3 production management expert: Jodi Randall

    Darren Woolley
    27 Jul 2014 | 3:43 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company as well as the depth of experience and expertise. In this series I’d like to introduce some of the core team members and their expertise, before having them answer 3 questions on what they…
  • How to manage risk with your content marketing strategy

    Darren Woolley
    24 Jul 2014 | 3:46 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the third of a series of posts based on the video - How to overcome the challenges of content marketing - from the May 2014 seminar, How to be an Effective Content Marketer. Featuring brand marketers who have established successful content marketing processes, this…
  • How E-Tail is evolving into your new best friend

    Katherine Gougeon
    22 Jul 2014 | 3:34 pm
    This post is by Toronto-based writer, brand marketer and e-tail enthusiast Katherine Gougeon, who takes a unique look at new opportunities in on-line shopping. Game on: how e-tail is evolving from retail outlier to your new best friend Ten years ago, few believed on-line shopping would take off. Why would anyone buy clothes or shoes they couldn’t try on or even touch? And what if the item didn’t fit or was damaged or – worse – ugly in real life? Since then, through a series of innovations – technological, logistical and just plain friendly - savvy e-tailers…
  • 3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

    Darren Woolley
    20 Jul 2014 | 4:06 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company and so does the depth of experience and expertise. Therefore I want to take this opportunity to introduce some of the core team members and their expertise, before having them answer three…
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    Circle Research

  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
  • It’s official – in B2B, content is king

    Andrew Dalglish
    27 May 2014 | 7:23 am
    It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%).  Infographics look set to soon join this top tier.  In 2013 16% used infographics, but…
  • B2B social media – a two horse race?

    Andrew Dalglish
    15 Apr 2014 | 6:39 am
    Social media is time consuming.  The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose.  Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so.  This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from…
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    Inbound Unwound - Marketing Insights

  • Yes, Virginia, Your Inbound Marketing Blog Can Actually Generate Leads For Your Business

    30 Jul 2014 | 6:00 pm
    Sticking with our blogging theme this week, it occurred to me that a lot of the blogs I read and a lot of the blogging research I’ve done fail to realize that blogging actually generates leads if you use an inbound marketing approach. There are a number of important elements required if you want your blog to generate more leads. Make sure you use the right keywords in the right way. I know, this isn’t really a lead gen-related blog tip, but in many ways, we consider it an important must-have. If you want your blog to generate leads, it has to bring in qualified ones. This…
  • Three Super Secret Tips To Improve Your Blogging And Drive Results

    29 Jul 2014 | 6:00 pm
    If you’re thinking that managing your company blog, as an inbound marketing tactic, might be like trying to boil the ocean, it’s understandable. Right now, there are 152 million blogs in the world, so what difference can your company blog make ... right? An active blog actually does wonders for increasing your rankings on search engines, driving new visitors to your website, positioning your company as a thought leader and even generating leads for your business. ContentPlus published the stat that 60% of consumers feel more positive about a company after reading blog articles on…
  • How Do You Know If Your Blogging Efforts Are Producing Results?

    28 Jul 2014 | 6:42 am
    Last week, we spent the entire week talking about marketing strategy. This week, we are going to spend the entire week talking about inbound marketing blogging and how it contributes to hitting your revenue goals.
  • Outbound Or Inbound Marketing Won’t Matter If Your Company Looks Like Everyone Else

    25 Jul 2014 | 5:00 am
    All week, we’ve been talking about the various elements of a solid inbound marketing strategy. Today, we end the week with the most important aspect of your marketing strategy: differentiation. That which makes you different when compared to all of your competitors, real and substitute. The way we present this to our clients is with one simple question: What makes you remarkable? We use that term because it sets the bar higher – for us and for you.
  • Why Your Marketing Strategy Needs To Have A High Return On Investment

    24 Jul 2014 | 5:00 am
    The past couple of days have featured articles and educational content connected to marketing strategy and how inbound marketing contributes to strong program performance. This morning, I was reading an article from another marketing guy who stated, “An inbound-only program is like sitting around waiting for the phone to ring.” His premise, while poorly articulated, was that you need both inbound and outbound to be effective. My premise is that you only need outbound when you don’t know how to effectively drive enough leads for your business with inbound marketing.
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    Shopper 360

  • What You Should Know About the Revolution of the Data Slaves

    29 Jul 2014 | 11:12 pm
    Peter Vander Auwera, Independent Thinker – Creator – Sensemaker at SWIFT/Innotribe, presented Revolution of the Data Slaves at the 14th Annual Shopper Insights in Action Conference earlier this summer. He notes that the exploitation, surveillance and co-veillance of online user data and offline behavior will lead to a massive protest of users reclaiming the control over their data. We are witnessing the end of the Century of Self, where users are only seen as targets for immediate satisfaction of their primitive desires. Users want to escape this form of data slavery, and stand-up…
  • Fast Follow-up: Scott Friesen: ULTA Beauty

    Aaron Keller
    23 Jul 2014 | 11:32 am
    Fast Follow-up: Scott Friesen: ULTA Beauty Capsule has spent an enormous amount of time in the beauty aisle. This is not because a majority of our staff is female, nor do we employ an extraordinary number of cross-dressing men (other than one of the founders). We have spent time in the beauty aisles of our major retailers because of the qualitative research we do. In that time, we’ve had the chance to pair our work up with many forms of quantitative data to gather further insights into human behavior in this particular part of retail. After talking to Scott, we found the most elegant…
  • The Trend Commandments for Edgy Retailers, Brands, Researchers

    22 Jul 2014 | 11:03 pm
    Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the “trend commandments” to follow for success in identifying and taking advantage of industry trends. Shared by: Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap) and David Yeend, VP, Planning Director, 22squared (@davidyeend). The Trend Commandments from 22squared Related articles Live from #Shopper360: Panel on Retail, Strategy & the Shopper Live from…
  • Getting Ahead: Retail Innovation & Evolution

    22 Jul 2014 | 8:52 pm
    “You’ve got to do something different if you want a different result. We need to evolve” – Keynote Sir Terry Leahy. This sums up a lot of what we heard last week at the 14th Annual Shopper Insights in Action Conference in Chicago. We also learned that how you tell the story is just as important as the story you’re telling, shopper messaging has to be 1) transparent/honest and 2) simple, how to use technology to simplify the consumer experience and so much more Sir Terry Leahy, Former CEO, Tesco: “Consumers want trusting relationships, they don’t want…
  • Fast Follow-up: Liz Berman: Safeway

    Aaron Keller
    22 Jul 2014 | 9:00 am
      Fast Follow-up: Liz Berman, Director of Portfolio Strategy, Safeway.  With a background at Pepsi Co, Liz Berman brought the best of CPG marketing to retail private brands in Safeway. Her insights were shared across a keynote panel discussion and a more intimate track session at Shopper Insights. She is pushing out from the bubble of private brands into new land where some have gone but few have remained, premium lifestyle category private brands (Ex: O Organics). The private brand idea has tremendous history in the US and Europe. Going way back, Sears and Roebucks was all private…
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    Multichannel Magic by Debra Ellis

  • The Secret Ingredients in Every Successful Company

    Debra Ellis
    11 Jul 2014 | 9:47 am
    Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain how their marketing strategy launched the company. People who come from a service background tout exceptional service as the catalyst for growth. Both are right. A combination of solid marketing and quality service is a requirement for successful companies. A company doesn’t have to have top-notch marketing and service to be successful. Great marketing can ease the pain of less than stellar…
  • 5 Distractions that Keep Companies from Solving Real Problems

    Debra Ellis
    7 May 2014 | 11:02 am
    Change is mandatory for corporate growth. Everything in the business has to evolve for a company to remain competitive in an ever changing marketplace. Management, team members, systems, policies, and processes have to adapt to new realities. Today’s issues cannot be resolved by yesterday’s solutions. Problems facing companies today are multidimensional and challenging. Seeking solutions begins with problem identification. If you cannot clearly identify problems, it is impossible to create successful growth and profitability strategies. Digging deep to find cause and effect is hard work.
  • 5 Secrets to Email Marketing Success for Small Business

    Debra Ellis
    1 Apr 2014 | 11:51 am
    Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking clients why they don’t start or ramp up email marketing campaigns, the answers are remarkably similar. They are lack of time, fear of being considered a spammer, and not enough skills. The three top issues are easily remedied. Email service providers (ESP) have streamlined the process with templates and automation that allows small business owners…
  • Growth Hacking – Sustainable Strategy or Marketing Hype?

    Debra Ellis
    31 Mar 2014 | 9:00 am
    Very few buzzwords stimulate the strong feelings and controversy associated with growth hacking. Every company needs sustainable growth to be successful. The idea that you can “hack” growth is alluring to some and offensive to others. Growth hacking sounds a lot like “overnight success” to people working diligently to grow their company. They know that it takes years of preparation and hard work for most overnight successes to land in the spotlight. Sean Ellis coined the term “growth hacker” in 2010. He defines a growth hacker as “a person whose true north is growth.” This…
  • Google Field Tests a Gmail Change that’s Good for Marketers (Maybe…)

    Debra Ellis
    28 Mar 2014 | 10:21 am
    Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to snag attention with great graphics. The example shared by Product Manager Aaron Rothman on the Gmail blog looks like this: Source: Gmail Blog Explaining the change, Rothman says, “Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images…
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  • Reddit 101: What is It and How Do You Use It???

    Craig Smith
    29 Jul 2014 | 6:24 pm
    With 114 million monthly visitors, Reddit is a digital platform that few in the marketing world can ignore. There is a little something for everyone at Reddit, and if you have content to market (good content), you will find it to be a very helpful social channel. When content is posted correctly, Reddit can be a pretty solid source of web traffic. Since Reddit doesn't fall into the typical social (Facebook) mold of news feed, friends, statuses, etc, it can be challenging for newcomers to wrap their arms around at first. If you are finding yourself scratching your head a bit about Reddit, you…
  • Assessing the Appeal of Vine

    Rob Sutter
    29 Jul 2014 | 4:34 pm
    A number of months back, I went through a kick of watching nothing but Vine videos. It was easy enough to do, given the fact that each video does not even reach the ten-second mark, and I found myself impressed by the sheer creativity in many of them. It seemed like if there was any social platform that forced its users to make the most of what they had - keep in mind that it wasn't much - it was Vine. Today, it's hard to meet someone who hasn't, at the very least, heard of Vine. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new…
  • 10 Tips for Optimizing Your LinkedIn Profile

    Craig Smith
    28 Jul 2014 | 5:13 am
    Been on LinkedIn lately? If not, you should wander over there and check it out. You will be pleasantly surprised at the uptick in activity on their network. People are starting to spend more time on LinkedIn and are posting/engaging more often of late. This trend is sure to continue as LinkedIn opens up long-form posting (blogging) to the masses. Whether you are looking for sales, new employees, a new job, or just looking to connect with others in your industry, a strong, optimized LinkedIn profile is a must these days. Here is a handy infographic from our friends at LinkedHumans that offers…
  • Newsflash: Pinterest is Very Popular on Phones (New and Updated Stats)

    Craig Smith
    24 Jul 2014 | 6:52 pm
    Today, I updated a post that I haven't done much with in a little while. Pinterest isn't a publicly-traded company so they aren't required to share any data quarterly like some of their social network peers. For a while, Pinterest stats were popping up so quickly that it was tough to keep up with them. Things have quieted down considerably up until recently. Below are a few of the new and updated Pinterest stats that I posted today. Please visit the full posts, listed below, for many, many more stats. Read more → Get stats and facts for over 500 social networks, apps, games and digital…
  • You Won’t Believe How Many Users Facebook Has Now (new and updated stats)

    Craig Smith
    24 Jul 2014 | 4:21 am
    Since it went public two years ago, one of the most heavily anticipated quarterly earnings statements in the digital world is Facebook's. Not only does Facebook give us the usual income and revenue data that is required of them, but there is always a bunch of updated user stats littered throughout the filings. As always, I have updated my Facebook stat posts to reflect the new tallies just released Wednesday evening. Below is a sampling of the new and updated stats. For hundreds more, visit the individual Facebook stats pages listed below them. Read more → Get stats and facts for over…
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    Blog - Digital Jungle

  • Insights: How Chinese Perceive Foreign Brands

    28 Jul 2014 | 7:04 pm
    Every marketer will tell you to adapt your strategy to your target market in order to break into it effectively. When it comes to China, the sheer number of differences makes this market truly unique. Everyone is aware of the…
  • Why Develop a Mobile-Optimized Website

    28 Jul 2014 | 7:00 pm
    In June 2010, about 420 million Chinese people were using the internet making China the biggest Internet market in the World. It perhaps is a little simplistic to say that many Chinese consumers went from using the phone to using…
  • Luxury Market in China: Find Your Consumers

    16 Jul 2014 | 3:04 am
    No matter what industry your brand is positioned, knowing your target is paramount. Any marketer who knows how to target groups understands the need for change and adaptation from a country to another taking into account differences in culture and…
  • Search Optimization: How to Break Into the Chinese Market

    8 Jul 2014 | 10:54 pm
    When it comes to Search Optimization in a foreign market, brands should always look for the best search engine to reach their target. It is known that Google Hong Kong does not own the main piece of cake in China…
  • Game of Thrones: Buzzes on Weibo

    20 Jun 2014 | 3:00 am
    « Have you seen the last Game of Thrones? » « No! Don’t spoil it! ». If you are not a fan of this show then you probably know people having this conversation every week.  Since it has started, the…
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    New Media and Marketing

  • Households continue to find ways to pinch pennies to make ends meet

    31 Jul 2014 | 7:06 am
    According to Gallup: Americans’ careful spending habits characterize an economy still struggling to get on its feet and households continuing to find ways to pinch pennies to make ends meet.  The poll results underscore the tension between doing what is right for the larger economy — spending more — and doing what is right for one’s personal economy — spending responsibly and reducing expenses. Using coupons, price shopping, buying store brands or generics, and sticking to a budget are some of the ways Americans are trying to do more with less. A majority of…
  • The bottom line on social media ROI

    29 Jul 2014 | 1:39 pm
    How many articles do we have to read about social media marketing ROI before marketers realize that you can’t measure the ROI on every conversation?  The truth is that many marketers have to justify their budgets because company executives are used to cutting “expenses” to improve bottom line results and because too many agency people and “experts” have over sold social media as a golden path to increased sales. Social media is part of consumer touch points, but ONLY when a consumer has something to ask or bitch about.  The idea that consumers have the time to…
  • The worst kept secret in social media marketing

    27 Jul 2014 | 9:14 pm
    Shhhh  It’s a secret that only a few of us know about.  What is it  It’s that most consumers do not want to be friends with a brand. That’s right. You see today there are very view iconic brands that people love to say “I’m a fan” and even though they purchase your product they will drop you like a bad habit if you don’t give them a reason to continue to purchase your brand beyond the product itself. Why do consumers friend brands via social media  eMarketer says it’s because they want discounts and promotions but most brand people actually…
  • Top content? Discounts

    24 Jul 2014 | 4:17 am
    Content, we all say that content is king, but do consumers really have the time to read all that content? Not according to a new survey from FleishmanHillard. The big takeaway here seems to be that coupons (76%) and promotions (59%) still rank highly in the hierarchy of information a company can provide.   According to these consumers anyway, whether a post is paid for doesn’t matter — at least not to 80 percent of them — who rated sponsored content as either more valuable or no more or less valuable than content that isn’t paid for.  The big takeaway here not shockingly is that…
  • Why Facebook is Crucial for E-Commerce Companies

    22 Jul 2014 | 4:33 am
    There is a lot of chatter how social media is no longer a wise decision for businesses to partake in. Some Brands dedicate a lot of time to social media but the return on investment just isn’t there. This certainly holds true for many B2B type businesses, but it is not the case when it comes to e-Commerce companies. Leo Burnett, the famous advertising executive, had a famous quote about getting recognized. “If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” If you…
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  • Not Everything is Dead: Part 1 – Print

    31 Jul 2014 | 12:34 pm
    Print is dead. Public relations isn’t necessary. No one hand writes letters anymore. These are a few claims that have … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Sustainability Matters

    24 Jul 2014 | 12:21 pm
    Experts say maintaining personal connections is a key component of staying younger as we grow old. Are we so busy … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Find Out What Type of Leader You Are

    17 Jul 2014 | 8:00 am
    You’ve probably heard the saying, “Absolutely power corrupts absolutely.” Give a leader power and see how they respond to it. … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • The Value of Brand Awareness in Employee Roles

    10 Jul 2014 | 12:52 pm
    Your phone is ringing. Your email inbox is flooding. You are running from meeting to meeting. Sometimes we get so … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Vote for Baker Creative!

    9 Jul 2014 | 6:49 am
    [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Product Launch Manager

  • Modern Marketing Through the Noise

    Oliver Olsen
    10 Jul 2014 | 12:09 pm
    Marketers and advertisers are typically fond of revealing that what makes marketing work has never changed because we’re dealing with the human brain, human emotions and for a long time now the response they produce can be predicted.  If I say something funny, most people will laugh.  If I say something you agree with, you […]
  • Local Marketing Source

    Oliver Olsen
    5 Jan 2013 | 12:16 pm
    Local Marketing Source Joint Venture Launch Statistics Before the Launch Squeeze Optin: Report: “Profiting from Local Online Marketing.” Product: Marketing Local Business – online training through membership site. Price: $799.00 1st Launch: October 2009. Buyers as of August 2009 = 69 via launch, SEO, and Adwords. Clients contacted me in August 2010 with the goal […]
  • Boost Anticipation in your Product Launch

    Oliver Olsen
    7 Jul 2010 | 2:18 am
    A good Product Launch Manager keeps in mind that your prospect is always looking for a reason to stop paying attention to your marketing message.  All the prospect needs is one itty-bit of information that indicates that the product or service is not for them and they will gladly move their attention to something else. […]
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    Mark Di Somma: The Upheavals Blog

  • Forget USP. Perhaps what your brand really needs is a unique perspective

    31 Jul 2014 | 2:06 pm
    By Mark Di Somma When Rosser Reeves first proposed the Unique Selling Proposition many decades ago now, the world was a very different place. Products still had the potential to actually be different, advertising was largely confined to mainstream channels and brands were, for the most part, identifiers. But with the evolution of best-practice manufacturing, the fragmentation of channels and the increasing development of brands as monikers for consumer lifestyle, I can’t help wondering whether the USP is now redundant. Clearly I’m not the only person whose had thoughts along these lines.
  • 20 ways to kill dull products

    27 Jul 2014 | 3:50 pm
    By Mark Di Somma When Nielsen analysed over 3,400 new consumer product introductions launched in the U.S. market in 2012, it found just 14 managed to generate at least $50 million in sales in their first year and sustain that momentum into their second. Out of some 17,000 new products launched since 2008, just 62 of them have had that kind of success. According to Taddy Hall, “Breakthrough Winners don’t rely on luck or genius. The hallmark of successful innovation is that they resolve struggles or fulfil aspirations; they perform jobs in consumers’ lives.” With that in mind, here’s…
  • Competitive intelligence – capitalising on other brands’ weaknesses

    24 Jul 2014 | 2:58 pm
    By Mark Di Somma Every brand has two vulnerabilities from an activity point of view: what it’s doing (because that makes its strategy more visible to its competitors) and what it’s not doing (because in failing to act, it generates opportunities for others to do so). Nothing startling there. But Derrick Daye mentioned something recently that I think we need to pay more attention to: the opportunities for “competitive intelligence” – understanding and responding to the underlying attitudes inside a rival brand and the implications of those dynamics competitively. Here’s three…
  • Brand wonderland – the role of the flagship store

    21 Jul 2014 | 3:58 pm
    By Mark Di Somma As the downtown areas of major metropolitans reclaim popularity and no small element of retail cool amongst the citerati, more and more globally scaled brands are scaling up their physical presence with impressive and expensive flagship stores that literally showcase who they are and what they have to offer. It’s tempting to see these stores as shops. Yes, they often provide a shopping function (which in itself differentiates them from pure-play concept stores) but the best flagships add a new dimension of physicality to a brand. They define in materials, aesthetics and by…
  • Does your brand have touchpoints? Really?

    Mark Di Somma
    17 Jul 2014 | 1:56 pm
    By Mark Di Somma Every brand manager would like to believe that the world will love their brand. Given how much time, energy and experience they pour into trying to make that happen, that seems like a reasonable hope. But, as Douglas Van Praet observes in a recent Fast Company article, consumers are far from inclined to feel that way. “The human truth is no one wants to connect emotionally to your brand … People want to be [led] to a better life not bond with companies.” We could debate whether people want to be led at all, but there’s little dispute that, in the light of this idea,…
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    Sales Prospecting Perspectives

  • #ProspectingChat: Experiences Outsourcing Inside Sales Functions

    Allison Tetreault
    31 Jul 2014 | 7:00 am
    It's time for another #ProspectingChat over at AG Saleswork's Twitter account. As well as sharing many insights from sales and marketing thought leaders throughout the day, we will also be hosting a Twitter chat at 1:30 PM EST / 10:30 AM PST. Date: Thursday, July 31, 2014Time: 1:30 PM EST / 10:30 PM PSTHashtag: #ProspectingChat A quick overview: #ProspectingChat will focus on issues that sales, marketing, IT and tech leaders want to discuss. Each chat lasts 1 hour long. For those of you who are new to Twitter Chats, you must have a Twitter account to participate. You can join…
  • Supercharge Your Sales and Marketing Vocabulary

    Megan Toohey
    30 Jul 2014 | 8:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn, Content Marketing Manager at SalesLoft.  From breakthroughs to benefits and from profits to process, the words used to present your product or service to prospects are instrumental to your success. There’s no denying that the persuasive power of certain words can increase conversion rates and shift a buyer’s behavior. First impressions are far more valuable to engaging a potential customer than you may think. But have you identified these words? The good news is that there are only a…
  • Cold Calling: You Get What You Put In!

    Craig Ferrara
    29 Jul 2014 | 6:30 am
    Back in the mid ‘90s, I was fresh out of college and managing a hotel front desk, with aspirations to one day become the General Manager. I quickly became accustomed to long hours and cranky business travelers, which most of us know can be challenging to say the least. At the time, a large percentage of my friends were living the high life at multiple tech company and making obscene amounts of money relative to their experience, as they were recent college graduates as well. So, around the year 1999, I finally decided to take the plunge into the tech industry. And within a year, the tech…
  • How to Have an Effective First Conversation When B2B Teleprospecting

    Laney Dowling
    28 Jul 2014 | 6:30 am
    I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep. You only have your phone, your research, and your CRM to back you up. You can get bogged down by administrators or frustrated by curt replies. I’ve seen firsthand how extremely difficult it can be to build trust with a prospect on a first meeting. Whether you’re new to an inside sales role or you’ve been sales prospecting for years, it’s important to know how the best techniques for holding a quality first…
  • Sales and Marketing Alignment Equals More Revenue

    Megan Toohey
    23 Jul 2014 | 6:30 am
    AG Salesworks is pleased to present you with a guest blog post from Brian Serino, SVP of Sales and Business Development at NetProspex.  We’re all familiar with the deep-rooted battle between sales and marketing. It goes something like this: sales blames marketing for their inability to produce quality leads, while marketers fault sales for their lack of lead management skills. In this battle, however, there is no winner, because when sales and marketing teams work individually, poor lead management results on both sides. In fact, organizations that establish strong alignment between…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • Your New Marketing TEAM!

    Zach Heller
    31 Jul 2014 | 10:25 am
    Today is your lucky day. I’m handing you a brand new marketing TEAM!This TEAM will help you become a better marketer. It will help you achieve your goals.Ready for it?Test Everything And MeasureNeed that again?T-estE-verythingA-ndM-easureThat’s right. TEAM is a brand new acronym that will help you grow your business.Want help implementing this new marketing TEAM? Just ask.
  • What is Good Marketing?

    Zach Heller
    30 Jul 2014 | 7:10 am
    I asked the community what they thought good marketing is. Here are a few of the responses that I got.Good marketing is:Marketing that helps people find what they needMarketing that pays for itselfMarketing that gets your customers involvedMarketing that gets people talking about youAnything that creates a saleMeasurableDoing something different, standing outMy definition of good marketing is a combination of a number of these ideas. Truly good marketing does all of those things. But I define good marketing in the context of what marketers do to achieve success. And with that in mind, my…
  • If You Only Do One Thing – Part 1

    Zach Heller
    28 Jul 2014 | 5:33 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out.Today’s Thing = Collect Your Customers’ Email AddressesYou may be asking yourself, how is this marketing? Or, how does this help?Here’s how. When you collect your customer’s email address, you set yourself up…
  • “I” of the Consumer Week in Review

    Zach Heller
    26 Jul 2014 | 6:55 am
    Yesterday was my birthday. It was a big one. That’s all I’ll say. I just wanted to say thank you to all of my readers and as quickly as possible move to the recap of last week’s posts (I’m hungover).And here it is:New Blog Series – If You Only Do One ThingWhat is a BOGO?How to Use Big Data on a Small BudgetHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the monthly newsletter to get answers to all your marketing questionsAsk a marketing question that you’d like me to answer for youSubscribe to the blog and never miss another marketing post
  • How to Use Big Data on a Small Budget?

    Zach Heller
    24 Jul 2014 | 11:00 am
    There is not bigger buzzword in the marketing atmosphere today than Big Data.But when most of us hear “big data”, we think big budgets. Don’t let that association scare you off. Because there are plenty of ways to take advantage of the data trend without investing millions of dollars.Firstly, what are we talking about when we say “big data”?Big data refers to using the information at our disposal to make more informed business decisions. Over the last decade or so, our ability to collect and use data has exploded. More information is available for more people, and some really smart…
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    The Ad Contrarian

  • Digital Graffiti

    31 Jul 2014 | 12:01 am
    Tuesday's Ad Contrarian post called "The Consumer Is In Charge. Of What?" didn't exactly go viral, but it went kind of semi-bacterial. Here at the Ketel One wing of The Ad Contrarian global headquarters, we pay very close attention to the social media commentary about our blog posts. Okay, maybe not very close. Okay, maybe not at all. It's not that we don't respect the opinions of others,
  • The Consumer Is In Charge. Of What?

    29 Jul 2014 | 12:01 am
    "The Consumer Is In Charge" says Kaiser Permanente CIO "Consumers and their demands are in charge of business" says Frito-Lay’s senior vice president and chief marketing officer. “Today, the customer is in charge,” said SrVP for marketing at Wal-Mart Stores,  One of the inescapable clichés of modern marketing is that "the consumer is in charge." It's virtually impossible to talk with
  • What Are Agency Services Worth?

    28 Jul 2014 | 12:01 am
    I spent 40 years in the agency business. For about 35 of those years I was in agency "management." By that I mean I was a shareholder or partial owner of an agency. One of the most confusing parts of managing an agency is figuring out what to charge clients. When I started, it was pretty easy. Generally, we got the equivalent of a 15% commission on media spending. Sometimes, it was structured
  • Why Your Social Media Strategy Sucks

    24 Jul 2014 | 12:01 am
    You've probably noticed that about 93% of all TV commercials are lousy. And so are about the same percent of movies, TV shows, books, songs, and paintings. If you think all this crappy stuff is around because people aren't trying very hard, you're wrong. The reason is actually quite simple: Producing good stuff is really, really hard. And there are very few people who can do it. Nobody sets
  • Twitter Giving Up On Social Media Marketing?

    23 Jul 2014 | 12:01 am
    Here at The Ketel One Executive Center of The Ad Contrarian Global Headquarters, we've been saying for some time that: a) The delusion of social media marketing is rapidly evaporating b) Social media sites are morphing into channels for carrying traditional paid advertising as fast as they possibly can There are three reasons for this 1) Consumers have shown approximately zero interest in
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  • 7 Important SEO Metrics Everyone Should Be Following

    31 Jul 2014 | 7:23 am
    As Jonathan Long of Market Domination Media recently explained in the Huffington Post, whilst it’s often the number one SEO aim of business owners to rank number one, this is a mistake because ranking number one doesn’t denote “record breaking profits and ROI” and there are many other SEO metrics that should be used alongside rankings to create a well-rounded, profitable SEO campaign. 1. Keyword Rankings Don’t think for a second they’re not important, though also recognize that there’s more involved in the creation of a well-rounded, profitable SEO strategy than keyword rankings…
  • How Important is (Big) Data to Inbound Marketing?

    30 Jul 2014 | 8:04 am
    Big data is a term that’s been bandied about for some years now and can no longer be considered a technology buzzword. Many have tried to define, then redefine and re-label it, mostly in an attempt to try to harness the term to apply it to their job. This has led to it being declared dead in some reports, but it’s really only the term that this has been applied to. Data is extremely valuable to businesses and these days, consumers create an awful lot of it. This is due in part to social media, but also to the connected world, online shopping and more. The sheer amount of data generated…
  • How Often Should I Post to Social Media?

    29 Jul 2014 | 7:30 am
    Have you ever asked yourself how much is too much when it comes to social media updates?  Each platform has a different ideal amount of status updates companies should be doing. Of course there are exceptions and some industries want to hear more and some less but generally speaking there are some best practice guidelines you can follow. If you are not sure what you should be doing in regards to social media status updates check the infographic below. The folks at Constant Contact put this great little cheat sheet and best practices to follow when conducting your social media efforts.
  • Why Are You Shocked That Your SEO Is Not Working?

    24 Jul 2014 | 6:45 am
    Although most website owners ensure that they adhere to the search engine optimization practices that are laid out and amended by Google from time to time, many others act surprised when they see their websites being placed at the bottom of Google’s pecking order. However, these are usually the people who are still trying to use the outdated types of SEO methods mentioned below. Don’t make these common SEO mistakes. Keyword Stuffing While this used to be considered as the holy grail of SEO techniques, keyword stuffing has become so outdated that it is quite surprising to see that so…
  • Get Off the Benchmarks: Why You Should Look Inward for Best Results

    23 Jul 2014 | 9:58 am
    Whenever we’re going over results from a marketing automation campaign and a client asks, “Well, OK but how does that compare to other companies that do this? Am I doing better or worse?”, I tell them it doesn’t matter. This isn’t the answer they want to hear. But it’s the best answer I can give them. Look, it’s understandable to want to measure yourself against others to see how you’re performing. But as a business, benchmarks are not the most important measurement, and they’re not going to help you use your marketing automation system more effectively. All benchmarking…
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    Your Logo Here

  • Promote Safety This Summer!

    Brendan Carr
    14 Jul 2014 | 5:29 am
    Summertime is here in its entire sweltering splendor! The beaches, backyards, community pools, state parks, ballparks, amusement parks, and campgrounds are bound to be filled with happy vacationers and day trippers. But all of that outdoor summer fun...(read more)
  • Lead with the Latest Promotions!

    Brendan Carr
    1 Jul 2014 | 5:26 am
    Staying current is key in a number of industries, especially marketing. To stay in the public eye and on customers’ minds, you need to associate your brand with promotional products that are in demand and/or on the cusp of becoming the next trend. That’s...(read more)
  • Festive Fourth of July Freebies & Independence Day Giveaways

    Brendan Carr
    9 Jun 2014 | 7:07 am
    Although Memorial Day is considered the unofficial start of summer, there’s not doubt that the biggest seasonal bash is the Fourth of July. The anniversary of our nation’s independence is a fantastic cause for celebration. Families and friends gather...(read more)
  • Get Connected to New Customers with Promotional Smartphone Accessories

    Brendan Carr
    27 May 2014 | 6:18 am
    Remember when you would drive around and occasionally spot a pay phone booth on the side of the road? Or enter a shopping mall and be greeted by the sight of pay phone bank? Those images and days are disappearing. Now we live in an age when smartphones...(read more)
  • Earn Top Honors with Our Graduation Promos!

    Brendan Carr
    13 May 2014 | 1:27 pm
    It’s hard to believe but graduation season is here. Over the course of the next few weeks, high school and college graduation ceremonies will be taking place across the country. Backyards will be filled with proud parents, extended family members and...(read more)
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    Only Dead Fish

  • OKRs

    Neil Perkin
    25 Jul 2014 | 12:10 pm
    Thanks to the always good Wunderkammer newsletter for pointing me at this piece on OKRs (Objectives and Key Results) the simple but very sensible organisational system that originated in Intel but has been a long-term staple at Google. The system, involving setting quarterly measurable, definitive objectives at a company, team and/or individual level, and then supporting that with quantifiable key results seems obvious but I suspect most companies fail to do it in quite such a simple, straight forward way. I particularly liked the idea of a scoring system between 0-1 that not only…
  • Failure Demand

    Neil Perkin
    23 Jul 2014 | 2:14 pm
    "The distinction between 'failure demand' - demand caused by a failure to do something or do something right for the customer and 'value demand' - what the call centre exists to provide, is a distinction that few call centre managers make. I find that many call centre managers do try to determine the reasons for a customer call, but they do so with an 'internal' - 'what we do with it' - perspective; when I look at call coding I find the codes make no distinction between value and failure demand. Worse, call coding is often 'compulsory' - it is a forced part of the wrap-up. This only…
  • Manager's and Maker's Time

    Neil Perkin
    21 Jul 2014 | 8:02 pm
    "In my experience, most people don’t schedule their work. They schedule the interruptions that prevent their work from happening." I'm over in NYC on a brief work trip and whilst here managed a catch up with Dan. One of the things we ended up talking about was this great piece on the chokehold of calendars which makes a simple but powerful point about how calendars can become a 'record of interuptions' rather than a useful tool for managing time. The sentiment of the post reminded me of Paul Graham's essay (that I also mentioned here) that talks about the difference between what he calls…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    21 Jul 2014 | 5:19 am
    A bit late due to travel but here are my favourite links from this past week, curated by Fraggl: Nicely put: The great fragmentation or why we're all weirdos now This makes sense - the future of passwords is no passwords One of the fascinating Superflux projects talked about at this week's Firestarters by Anab Jain: Open Informant Nice anti-road rage work here (above) by TFL and M & C Saatchi And of-course you can sign up to Fraggl here.
  • The Growth Share Matrix Revisited

    Neil Perkin
    18 Jul 2014 | 12:32 am
    Thanks to Andrew Warren-Payne for pointing me at this work by Boston Consulting Group revisiting their classic growth share matrix. The matrix, originated by BCG founder Bruce Henderson 40 years ago, famously plots a product portfolio on a 2 x 2 against growth rate and market share, giving us categorisations like 'stars', 'problem child' (or 'question marks'), 'Dogs' and 'Cash Cows', and is a key part of business school teaching on strategy. Many large organisations have used its principles of mapping company competitiveness (share) against market attractiveness (growth) as the basis for…
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    Johnson Direct » Blog

  • test

    Becky Behrendt
    22 Jul 2014 | 7:38 am
  • There are 2 things we can guarantee when you join the JD team…

    Johnson Direct
    9 Jul 2014 | 9:18 am
    If you’re in the web design and development field, you’ll want to discover what they are. You just might be the perfect fit!
  • More New Faces at JD

    Denise Hearden
    3 Jul 2014 | 5:52 am
    If you know Grant Johnson or any of us on the Johnson Direct (JD) team, you know that we’re notoriously strategic about our growth. Clients consistently rate us highly for our creative approach to measurable marketing and our ability to swiftly roll out new campaigns. We manage this by maintaining a staff of high-caliber professionals who are well versed in MULTICHANNEL marketing and have a proven track record for nimble, responsive account service. It’s not an easy formula to fulfill. That’s why we’re continually open to interviewing talented candidates who want to…
  • In Closing B2B Sales, Follow-Up Matters

    Grant Johnson
    25 Jun 2014 | 8:23 am
    Is your sales team following up on your marketing team’s campaigns? If not, your results are most likely missing the mark. In this Chief Marketer article, you’ll see exactly how a really creative, compelling marketing campaign fell short when there was zero follow-through by the sales department. In Closing B2B Sales, Follow-Up Matters
  • Are you a Measurable Marketer? Join the club!

    Denise Hearden
    20 Jun 2014 | 5:39 am
    If you’re in the marketing field, you’ve seen the word “measurable” take hold in recent years and infiltrate boardroom meetings, brainstorming sessions and strategic planning efforts. You won’t find a marketer alive today who doesn’t say accountability is a part of his or her directives. But is it REALLY? Pardon this side bar, but I have to tell you that on the agency side, we hear our new clients complain that their past marketing partners SAID they’d deliver measurable results, but at the end of the day, the data – if there was any at all…
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    Internet Marketing Articles

  • The Perfect CRM; Podio, WordPress and Custom Programming

    Duran Inci
    31 Jul 2014 | 12:30 pm
    A centralized and integrated employee, customer, task and sales management system is essential to running a profitable business. Regardless of which industry you are in, you will need such a platform to handle your day-to-day operations efficiently. Unfortunately, most small and medium sized businesses do not use a centralized project/client management system or CMS. As […]
  • Vetting a Digital Marketing Firm – 3 Deal Making or Deal Breaking Factors you MUST Consider

    Jose Vera
    28 Jul 2014 | 9:21 am
    The era of “fair and equal opportunity” on the Internet is over, which means that when it comes to digital marketing strategies, a cookie cutter approach for small and medium sized businesses will simply not work. Even just a year ago, online marketing was a much different game than it is today. When Optimum7 was […]
  • Generating Leads from a B2B Outreach Strategy

    Gillian Speiser
    11 Jul 2014 | 3:41 pm
    Long gone are the days of hoping your ideal customer will come across an advertisement you posted in a newspaper or magazine, or hear your jingle on a local radio station and contact you for more information. And aren’t we all thankful for that? Since the world digitized, we finally have the ability to track, […]
  • #That’s #NOT #How #We #Use #Hashtags #!!!

    Begum Yilmaz
    11 Jul 2014 | 3:38 pm
    Dear social media user, You want to increase the number of people who follow you, reach people outside your fan base and generally have the whole world acknowledge how well you cook or how beautiful last night’s dress was. Sorry to break the news, but you’re not going to get anywhere using hashtags the way […]
  • E-Commerce Store Migration 101: What You Need to Know Before Migrating Your E-Commerce Store

    Jose Vera
    9 Jul 2014 | 8:21 am
    We receive several calls every day from people frustrated with their current shopping cart on their websites. Typically, these issues are fairly easy to fix, so we tell them what they need to know or guide them to the right forums, they get their problem fixed, and move on. Other times, we get calls from […]
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    Mass Transmit

  • 9 B2B Email Content Strategies

    Adam Q. Holden-Bache
    15 Jul 2014 | 4:00 am
    Email marketing best practices are consistent for most any type of email communication, but those of us that do business-to-business (B2B) email marketing know that we have to take a somewhat different approach to our email content.  A B2B business relationship is much different than a consumer relationship, and we have to plan our messaging with that in mind. When it comes to B2B email strategies, here’s 9 things that B2B marketers need to consider when preparing content for their campaigns. 1. Longer sales cycle. B2B sales cycles can typically be several weeks to several months, and in…
  • Email’s Role in Lead Generation and Lead Scoring

    Adam Q. Holden-Bache
    11 Feb 2014 | 4:00 am
    Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to capture data when the prospect is ready to interact with their brand. This process of lead generation requires a multi-channel approach as messages, content and delivery need to be synchronized cross-channel. Within that approach, email plays an…
  • Anthony Schneider Featured in New Multichannel Marketing Book

    Anthony Schneider
    7 Jan 2014 | 5:13 am
    Anthony Schneider is one of the authors featured in the new book Multichannel Marketing Ecosystems, published by Kogan Page. Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry – the seismic shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every campaign. Edited by Markus Stahlberg and Ville Maila, the book features 32 articles by some of the world’s leading multichannel marketing practitioners and best-known marketing companies. Anthony’s article,…
  • A Look Back at 2013

    Anthony Schneider
    16 Dec 2013 | 3:05 am
    2013: Stats, Facts and Events What a year it was. Another strong year for email and social media, a watershed year for mobile, a huge year for online shopping, branded video and little yellow creatures called Minions. Here are some of our favorite stats, facts and events. Over 360 million people online worldwide. (Internet World Stats) 273 million North Americans online, that’s an online penetration of roughly 79% of the population. (Internet World Stats) The world population surpassed 7 billion. (worldometers) Marketers sent over 838 billion emails in 2013. (Forrester) 66% of consumers…
  • The Nudge Effect in Email — And How to Use It

    Anthony Schneider
    14 Nov 2013 | 4:00 am
    A Powerful Brand Beachhead Email brings brands into our sanctum sanctorum, our inbox. Marketing emails sit in our inboxes along with notes from girlfriends, sports events, company reminders, bank statements. And even if we don’t go further than the list of emails, we see brands, products, offers. If we view the preview pane, we see logos and inviting images of fleece slippers or cool gadgets. All of this builds brand recognition or serves as a reminder, and they often have a bottom-line result, even if it’s one that’s hard to measure. Email has a “nudge effect.” Even if we…
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    Mass Transmit » Broadcast Blog

  • 9 B2B Email Content Strategies

    Adam Q. Holden-Bache
    15 Jul 2014 | 4:00 am
    Email marketing best practices are consistent for most any type of email communication, but those of us that do business-to-business (B2B) email marketing know that we have to take a somewhat different approach to our email content.  A B2B business relationship is much different than a consumer relationship, and we have to plan our messaging with that in mind. When it comes to B2B email strategies, here’s 9 things that B2B marketers need to consider when preparing content for their campaigns. 1. Longer sales cycle. B2B sales cycles can typically be several weeks to several months, and in…
  • Email’s Role in Lead Generation and Lead Scoring

    Adam Q. Holden-Bache
    11 Feb 2014 | 4:00 am
    Attracting qualified leads is an increasingly important part of business. And attracting those leads is becoming increasingly difficult. Marketers must get their message in front of the right people at the right time. They need to produce relevant content to generate interest, they need to be there when prospects demand information, and they need to capture data when the prospect is ready to interact with their brand. This process of lead generation requires a multi-channel approach as messages, content and delivery need to be synchronized cross-channel. Within that approach, email plays an…
  • A Look Back at 2013

    Anthony Schneider
    16 Dec 2013 | 3:05 am
    2013: Stats, Facts and Events What a year it was. Another strong year for email and social media, a watershed year for mobile, a huge year for online shopping, branded video and little yellow creatures called Minions. Here are some of our favorite stats, facts and events. Over 360 million people online worldwide. (Internet World Stats) 273 million North Americans online, that’s an online penetration of roughly 79% of the population. (Internet World Stats) The world population surpassed 7 billion. (worldometers) Marketers sent over 838 billion emails in 2013. (Forrester) 66% of consumers…
  • The Nudge Effect in Email — And How to Use It

    Anthony Schneider
    14 Nov 2013 | 4:00 am
    A Powerful Brand Beachhead Email brings brands into our sanctum sanctorum, our inbox. Marketing emails sit in our inboxes along with notes from girlfriends, sports events, company reminders, bank statements. And even if we don’t go further than the list of emails, we see brands, products, offers. If we view the preview pane, we see logos and inviting images of fleece slippers or cool gadgets. All of this builds brand recognition or serves as a reminder, and they often have a bottom-line result, even if it’s one that’s hard to measure. Email has a “nudge effect.” Even if we…
  • Know Your Audience: 8 Questions You Need To Ask

    Adam Q. Holden-Bache
    5 Sep 2013 | 4:00 am
    In order to provide the most relevant marketing content, you have to understand your audience.  Their likes, dislikes, pain points and challenges. Anticipating who will be reading your message is key to producing effective email marketing content. Plan your content from their perspective. Ask yourself these questions to see how much you understand about your audience. 1. What do they want? What is it that they are looking for from you? Do you provide something they want? If so, are you giving that to them? 2. What don’t they want? What topics should you avoid?  What do you think is an…
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    Email Critic | Rants and Raves of a Mad Email Marketing Agency

  • Stuck in an Email Marketing Rut?

    Scott Hardigree
    9 Jul 2014 | 7:06 am
    I was talking with one of iContact’s lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated. “It’s all about asking the right questions.” You see, a lot of what Product Managers do is ask questions. Behind all the requirements and methodologies are questions. And if you manage a particular product long enough, you keep asking the same kinds of questions, with little regard to whether or not they’re still the right ones. I’m guessing there…
  • How to Over Mail—And Have Your Email Subscribers Love You for It

    Scott Hardigree
    3 Jul 2014 | 5:00 am
    One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the world loves us!” Sometimes marketers seem to think they’re emailing their mothers, who are of course glad to hear from their kids any time all the time. But your subscriber is not your mother, and in their opinion, any time you send more email than they want to get, you are over mailing. The definition of over mailing will…
  • Hey, They’re Not Apples! Pricing for an Email Service Provider Comparison

    Scott Hardigree
    4 Jun 2014 | 6:57 am
    Doing an email service provider comparison? Although you’ll have a lot of factors to consider, price will likely be foremost on your mind. So let’s take a minute to talk about price and how to factor it in when comparing ESPs. Because you won’t be comparing apples to apples here. It’ll be more like comparing apples to oranges to kiwi to pomegranates. Why price isn’t the deciding factor Many ESPs have a cost based on your send volume, usually referred to as the CPM. Although the CPM (cost per mille—mille meaning “thousand” in Latin) is such an easy tangible to wrap your…
  • Why Email Design Matters [UPDATED]

    Scott Hardigree
    26 May 2014 | 6:15 am
    We recently created the World’s Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device for shining a spotlight on why marketers should invest more resources in email design. Some experts say that good design relates to humankind’s wellbeing. I don’t know about that but, on its most basic level, email design reinforces a company’s image. After all, email is the primary channel most sellers use to…
  • B2B Subject Lines That Mean Business

    Scott Hardigree
    20 May 2014 | 9:36 am
    As a Product Manager for a SAAS provider, I get a lot of B2B marketing emails. I’ll be honest — I delete most of them. Heck, I didn’t even opt into receiving many of them. The irony that an email marketing product manager is getting spammed is not lost on me. But every now and then, a great B2B subject line grabs my attention. And if I’m lucky, a horrible subject line will show up right after it, helping me appreciate the good one even more. That happened this morning. Here’s a look at my inbox in its standard view: Right away, two things jump out to me:…
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    SMS Marketing Blog

  • SMS Marketing – What’s the Difference Between the CTIA, FCC and MMA?

    Derek Johnson
    31 Jul 2014 | 5:00 am
    There’s a lot of confusion and misinformation in SMS marketing about laws, compliance and best practices. In our experience, the majority of the confusion comes from businesses not knowing the difference between the CTIA, the FCC and the MMA and the role each of them plays in SMS marketing.Below we explain the differences between the CTIA, FCC and MMA when it comes to SMS marketing.   CTIA (Cellular Telecommunications Industry Association) The CTIA is a trade association made up of the wireless carriers and others that operate in the mobile space. CTIA created the “Common Short…
  • How to Decrease Subscriber Churn When Migrating Short Codes

    Derek Johnson
    30 Jul 2014 | 5:00 am
    While it’s inevitable that you’re going to have some SMS subscribers unsubscribe from your SMS program during the migration to a new short code, you can use the following strategy to reduce this. In the first text message, the one where you tell SMS subscribers that you’re migrating short codes (Step #1), offer an amazing deal for your SMS subscribers to stick around at least until you move to the new SMS short code. Something like… Bob’s Burgers: We’re getting a new number, so lookout for a 20% off your next purchase offer coming from our new number 12345. Text STOP…
  • How Staples Is Optimizing Their In-Store SMS Advertising

    Derek Johnson
    28 Jul 2014 | 11:00 am
    Staples recently launched their new retail SMS marketing campaign, and so far they’ve been doing an amazing job in-store promoting it to their customers. Since Staples is doing such a good job with their in-store SMS advertising, we decided to list all of the reasons as to why they’re doing such a good job, in hopes that you can learn from their success. The best example of Staples in-store SMS advertising is the following call-to-action found on each credit card reader at their checkout locations. Below the image are all of the reasons as to why this in-store SMS advertisement…
  • What Happens When Your Business Violates TCPA SMS Marketing Laws?

    Derek Johnson
    28 Jul 2014 | 5:00 am
    So you’ve decided not to listen to anything we’ve told you in our awesome free guide to TCPA SMS marketing compliance, and have sent marketing text messages to mobile phone numbers whose owners didn’t give you their prior express written consent. What’s the worst that could happen? It’s only a text message, right? If you’re found to be in violation of the TCPA by sending SMS marketing messages to customers without their prior express written consent, any of the following could happen: 1) The recipient of your SMS marketing message may be granted a private right of…
  • How to Collect Customer Email Addresses Using Text Messaging – Denny’s Example

    Derek Johnson
    25 Jul 2014 | 5:00 am
    Interested in how you can collect customer email addresses from text messaging? Recently we’ve seen a trend in brands using text messaging to collect customer email addresses, and the results these brands are getting are pretty phenomenal. How phenomenal? Chuck E. Cheese gets 5% of all their email signups from text messaging. It’s not only Chuck E. Cheese that is collecting customer email addresses through text messaging, brands such as RedBox (example here) and AppleBee’s (example here) are doing that same. Today’s example of a brand that is using text messaging to…
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    Big Brand System

  • Your Marketing Elimination Diet: How to Lose the Dead Weight and Find Your Best Customers Now

    Pamela Wilson
    30 Jul 2014 | 3:00 am
    Today, someone unsubscribed from my mailing list. And I smiled. Why? Because I know my Marketing Elimination Diet is working. Why Those Unsubscribes Make Me Happy When I see someone has unsubscribed in my email software, I glance over at my total subscriber count. I confirm that it’s growing. And I know my marketing is doing what it’s supposed to. Even though I’ve lost someone, I’ve gained many others. And over time, the number of people Big Brand System reaches has grown, and grown, and grown. At First, It’s Hard to Say Goodbye I didn’t always feel this…
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    Internet & Video Marketing Solutions for Business

  • It’s All A Number’s Game, Isn’t It?

    Julie Weishaar
    28 Jul 2014 | 1:58 pm
    That Depends on Your Expectations and Definition of “Winning” Social media is a communications tool, it does not drive direct sales. When social media first became the rage, and now a necessity, many people became enamored with the sheer numbers of followers they had. It literally did become a numbers game and many believed that […]
  • Create Infographics Easily With Piktochart

    Julie Weishaar
    25 Jul 2014 | 9:25 pm
    Piktochart is an Easy Infographic Design App That Requires Very Little Effort to Produce Beautiful, High Quality Graphics When infographics became the rage, I remember being intimidated by how difficult they looked to create and how cool they looked at the same time. I tried my hand at a few different ones and am thrilled […]
  • Do It Yourself Video Marketing (DIY) Part Two

    Julie Weishaar
    7 Jul 2014 | 8:46 pm
    In The Power of Video: Add Some Pizzazz to Your PowerPoint Presentations, we talked about how PowerPoint presentations can be used to create videos to make your marketing content engaging and compelling. We also introduced one of the products we use to create cool videos called VideoMakerFX and my all-time favorites,  PresenterMedia, a platform for […]
  • How To Be Remarkable

    Julie Weishaar
    30 Jun 2014 | 4:52 pm
    A Remarkable Web Presence Will Be Remembered Unless you are in a VERY unusual niche market, your online competition is fierce, so you want to be sure your online content is creative and different so that it will be remembered. Simply put, when your content solves a problem, meets a need or satisfies a want, […]
  • Why Animated Videos Make Great Business Profile Vidoes

    Julie Weishaar
    5 Jun 2014 | 7:01 pm
    Animated Videos Add Valuable Information to Your Website, Attract Website Visitors, and Improve SEO We live in a crazy world where everyone is running around like chicken’s without heads. Time is our most valuable and limited resource these days so we have to act FAST and EFFECTIVELY to get our marketing message across. We are […]
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    Fluffy Links

  • The secret to landing a dream job in Google

    Creative Slave
    5 Jul 2014 | 9:38 am
    Have you ever considered working for Google? Well, if you’re like us, you probably think they only hire rocket scientists with IQ’s that are off the richter scale, the type of people who learned to code before they could read or write. However we recently came across a really int