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  • How and Why to Create a Blog Style Guide

    Sherice Jacob
    23 Sep 2014 | 5:00 am
    Whether you’re guest blogging for others, or you’re soon-to-be accepting guest bloggers on your own site, it’s important to make your requirements clear up-front.  Not only does this give your bloggers better direction on fulfilling your expectations, but it also provides clarity and a uniform writing tone on your blog.  We’ve all seen blogs where some of the writing is stellar and other posts leave much to be desired. A blog style guide can help change that. 1What is a Blog Style Guide? A style guide has its origins back in the 1800s, when the painstaking task of manually…
  • The Best Leaders Are Insatiable Learners

    Bill Taylor on
    Bill Taylor
    5 Sep 2014 | 6:00 am
    Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day. Gardner, who died in 2002 at the age of 89, was a legendary public intellectual and civic reformer…
  • How to Market Test a New Idea

    HBR Blog Network - Harvard Business Review » Scott Anthony
    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • How to Use Data to Turn New Buyers into Loyal Customers

    Email Solutions Blog
    5 Sep 2014 | 4:30 am
    We’ve all heard the statistics that it costs more to acquire new customers than it does to keep existing ones. Yet many marketers continue to struggle with building customer relationships that last. Fortunately, advances in marketing technology are empowering the next generation of customer loyalty and driving more high-value customer interactions than ever before. Here are some insights you can use to maximize your own customer relationships.
  • The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

    Roger Dooley
    5 Sep 2014 | 4:09 am
    We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can [...]
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  • How and Why to Create a Blog Style Guide

    Sherice Jacob
    23 Sep 2014 | 5:00 am
    Whether you’re guest blogging for others, or you’re soon-to-be accepting guest bloggers on your own site, it’s important to make your requirements clear up-front.  Not only does this give your bloggers better direction on fulfilling your expectations, but it also provides clarity and a uniform writing tone on your blog.  We’ve all seen blogs where some of the writing is stellar and other posts leave much to be desired. A blog style guide can help change that. 1What is a Blog Style Guide? A style guide has its origins back in the 1800s, when the painstaking task of manually…
  • How To Choose Perfect Font Palettes

    Julya Buhain
    22 Sep 2014 | 5:00 am
    How do you know which fonts to use? Picking the right font palette can supercharge your designs. Creating font palettes is as simple as choosing a font for your title, subtitle and body text. Using fonts that compliment your design takes a design from good to great. Here are some key tips on setting up a fantastic font palette. 1 Set Tone with Mood and Type Different fonts will appeal to different audiences. Always think about who the design is for. For example, Economica might be too serious for a 7 year old’s birthday party but ‘Crafty Girls’ is too playful for an office memo.
  • New Type Features – And How to Use them

    Poppie Pack
    18 Sep 2014 | 3:00 am
    Want to learn more about the world of design and take your skills to the next level? Give them some nuance and start exploring the world of typography!  Something the untrained eye may not choose to consider is the artistic significance of the space between letters (letter spacing or tracking) and the space between lines of text in graphic design (line height or leading). Mastering these techniques can be challenging, so to fast-track you on your way to becoming a design pro, Canva is thrilled to introduce two powerful new features: letter space and line height tools! Glossary Since you…
  • 10 Tips to Boost Your Reach With Album Cover Design

    Anna Guerrero
    17 Sep 2014 | 3:00 am
    Are you an artist or DJ uploading original sounds to SoundCloud, a new band releasing your first signed album, or a seasoned public speaker hoping to take your podcast to new heights? If so, you’ll be no stranger to the task of self promotion. Album covers are often the first point of contact between listeners and your music or audio. But, if you’re like many artists who are either pressed for time, or cash, and want an easier way to design an album cover – Canva has great news! We’re incredibly excited to announce the launch of a new library of pro album cover layouts, which…
  • 5 Fall Inspired Color Palettes

    Julya Buhain
    16 Sep 2014 | 3:00 am
    Fall is here! ‘Tis the season for crunchy leaves, sweaters and pumpkin spice lattes. When it comes to design, you need to make sure your brand stays on top of seasons and holidays. Show your audience you’re paying attention and are on top of the freshest trends. Color is a good way to stay on track. Put a Fall flair on your design with these color palettes! 1 Warm Up Your Design Brick Red (#C2453B), Sunflower (#FFE645), Pottery (#ECC66E) and Chocolate (#B25641) Warm tones are colors in the shades of yellow, orange, red and brown. Warm tones are colors we associate with things…
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  • Starbucks Name-Botching, 10 Conversion Psych Resources, More… Roger’s Picks

    Roger Dooley
    19 Sep 2014 | 4:02 am
    Here’s the most interesting content we found this week, followed by my own content here, at, and at The Brainfluence Podcast. Want to boost your conversion rates? Use psychology. Ritika Puri (@ritika_puri) has compiled a list of in-depth resources [...]
  • Two Words That Change How People Think of You

    Roger Dooley
    16 Sep 2014 | 5:18 am
    Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have surprising power over how others perceive you. The words, as you may have guessed, [...]
  • Productivity Secret, Twitter Psychology, Body Language Fails… Roger’s Picks

    Roger Dooley
    12 Sep 2014 | 5:47 am
    Essential reading for the weekend… They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean (@PsyBlog) shares some of [...]
  • Manipulation vs. Customer Focus, Dilbert-style

    Roger Dooley
    9 Sep 2014 | 3:49 am
    One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: All too often some people in a [...]
  • The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

    Roger Dooley
    5 Sep 2014 | 4:09 am
    We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page Can [...]
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    Influential Marketing

  • 5 Signs Apple’s Era Of Dominance Is Over

    9 Sep 2014 | 6:52 pm
    Blindness is a predictable side effect of being a fan boy. For years Apple has relied and benefited from this sort of blindness to propel drone like fan boys toward obsession at every new product Apple launched. The theatrical nature of the announcements delivered by Steve Jobs would drive fan boys into a frenzy that could only be satisfied by waiting overnight in line outside an Apple store to be one of the first consumers to hold the new i-something device. Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these…
  • How To Create Brand Love – Q&A Session

    26 Aug 2014 | 11:39 am
    Not everyone will ask the question they are really thinking. That’s one of the sad facts that you realize when you speak on stage at enough events.  No matter how many invitations you issue, or how approachable you try to be, there are always going to be people who leave your session with a burning question in their mind and no answer for it. The one wonderful impact of Twitter for events is that I now have the chance to answer more of those questions because people may not want to ask in person but they will in a 140 character message. Yet as nice as Twitter happens to be for having…
  • 5 Epic Marketing Lessons From The Best Small Ad Agencies In The World

    25 Aug 2014 | 1:26 pm
    If there’s an argument against using a small advertising agency, I’ve probably used it. After 15 years leading work for dozens of clients at two of the biggest ad agencies in the world, and participating in close to 100 pitches—I know how to argue against a smaller competitor. Yet for more than a year now, I have become that smaller competitor. I run my own consulting group, and I work with those large agencies as a partner now. So when the annual list of Small Agency Awards are announced by AdAge, as they were a few weeks ago, I pay a little bit more attention. Not only because…
  • The Past Present And Future Of Health Care | A Marketing Keynote Presentation

    12 Aug 2014 | 5:39 pm
    When you speak at enough events, you get used to having a certain amount of control on stage.  Then there are those times when you get the control taken away from you. This week’s featured talk is one of those times, and the first in my life that I tried a very different style of presenting that put me on stage for exactly seven minutes – and not one second longer.  The style is known as “PechaKucha” and popular for its scripted format of 20 slides, 20 seconds per slide, and auto advancing that forces speakers to keep pace. Back in 2003, two architects named Astrid…
  • Why Most Trend Predictions Are Wrong (And How To Fix Them) | A Marketing Futurist Keynote Presentation

    5 Aug 2014 | 8:58 am
    I hate trend predictions. Almost every one I typically read about marketing or business or social media frustrates me. Mainly this frustration comes from the obviousness of their content.  As meaningless headlines declare the arrival of such commonly discussed technologies as mobile phones or wearable technology – anyone in business trying to actually plan for the future is usually left on their own to figure out what these so-called “predictions” of the future actually mean. For the past four years, I have been curating an annual trend report that aims to dig deeper.  I…
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  • Domain Names: A Bit of History

    18 Sep 2014 | 9:10 am
    If you connect a machine such as a computer, a smartphone, a printer and even a television or a game console, an id number is allocated to that machine. That number is called an IP address, which consists in either 4 numbers separated by “.” signs (e.g. or, since more recently, in some hexadecimal numbers separated by “:” signs (e.g. 2001:610:240:22::c100:68b). However memorising such numbers is not a convenient exercise. For example, is more difficult to remember than while is more appropriate as part of a marketing strategy.
  • Your Domain Name: Which Extension?

    20 Aug 2014 | 1:44 am
    Besides .com and .uk there currently exist more than 650 domain name extensions and this number will keep increasing for the next months and years. So many extensions give professional and individual registrants a larger choice but may also create some confusion. Let’s try to understand how these extensions work. gTLDs et ccTLDs There are basically 2 categories of extensions: ccTLDs (country code top level domains) and gTLDs (generic top level domains). It was until recently very easy to distinguish both categories as indeed ccTLDs consisted in 2 characters (corresponding to each…
  • LinkedUp: flirt with your LinkedIn contacts

    28 May 2014 | 1:58 am
    Dating platforms are constantly evolving: from Meetic to the now trendy Tinder, they adapt to the habits of individuals and nowadays heavily rely on mobility, instantaneousness and extremely accurate targeting. For some time now we have seen dating sites and applications mix dating and professional networks. Rather contradictory no? Not so much if you believe some studies which estimate that many would be willing to go on a date with a colleague. Furthermore, the information provided on the profiles of professional networks such as LinkedIn corresponds more than we think to dating…
  • Pay your bill using an Instagram photo

    28 May 2014 | 1:56 am
    Instagram photos have already proven that they have market value, but how much are they really worth? They most recently helped to raise money to fight against cancer and today you are now able to… treat yourself to dinner. Pay with an Instagram photo: the concept of The Picture House pop-up restaurant in London. You do not have to pay anything but before tucking into your food you must take a photo of your plate and share it on Instagram with the hashtag #BirdsEyeInspirations. Behind this operation lies Birds Eye, a British frozen food company. The promotional event demonstrated how the…
  • The size of images on social networks

    28 May 2014 | 1:55 am
    With the latest changes to Facebook and more recently Twitter who have redesigned user profile pages, it is important to stay informed about image sizes on social networks. Uploaded photos, profile pictures, cover photos… the dimensions of these images evolves with the most recent updates. Here is a little reminder of the dimensions for the main images that appear on social networks: Facebook: Cover: 851*315 pixels Profile picture: 180*180 pixels Posted link: 470*226 LinkedIn: Cover: 645*220 pixels Logo: 50*50 pixels Photo links: 180*110 pixels Twitter: Cover: 1500*421 pixels Profile…
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  • Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

    David Burn
    19 Sep 2014 | 3:15 pm
    Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […] The post Columbia Sportswear Films Brand Advocates On Field Trip In Jordan appeared first on AdPulp.
  • Ad Agencies Looking To Win More Business Need The Levitan Pitch

    Dan Goldgeier
    15 Sep 2014 | 8:24 am
    I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […] The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.
  • Here’s A Provocative Question: “What Do You Hate About This Business?”

    David Burn
    9 Sep 2014 | 1:35 pm
    Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […] The post Here’s A Provocative Question: “What Do You Hate About This Business?” appeared first on AdPulp.
  • Put Your #PinkiesDown And Your Cans In The Air

    David Burn
    5 Sep 2014 | 7:56 am
    Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […] The post Put Your #PinkiesDown And Your Cans In The Air appeared first on AdPulp.
  • Salute Garage Rock With A Captain & Coke

    David Burn
    4 Sep 2014 | 12:05 pm
    Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […] The post Salute Garage Rock With A Captain & Coke appeared first on AdPulp.
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    Marketing Darwinism

  • Why Sustainable Competitive Advantage is so 1990

    Paul Dunay
    10 Sep 2014 | 11:00 am
    I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8. Tell us why sustainable competitive advantage really a failed notion these days? Because it causes companies to do a lot of dysfunctional things like just focusing on the bottom…
  • Using Insights to Tame the Strategic Planning Beast

    Paul Dunay
    3 Jul 2014 | 11:23 am
    With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now. The rewards of going through the strategic planning…
  • 7 Skills New Marketers Need to Succeed

    Paul Dunay
    26 Jun 2014 | 11:00 am
    The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing.
  • Where does Google+ fit into your B2B Marketing plans? [infographic]

    Paul Dunay
    9 May 2014 | 11:00 am
    Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. If you don’t…
  • The Missing Link Between Media and Marketing

    Paul Dunay
    15 Apr 2014 | 11:00 am
    It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages,…
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  • Ky Gel: Hip Hop Star

    22 Sep 2014 | 11:50 am
    PrintKY GelAdvertising Agency:DDB, Buenos Aires, ArgentinaExecutive Creative Director:Hernan JaureguiArt Director:Jose Lopez AriñezCopywriter:Natalia CarraraIllustrator:Katherine DossmanProducer:300dpi
  • Association of Shelter Volunteers and Animal Rights Istanbul: Cat, Dog

    22 Sep 2014 | 6:37 am
    PrintAssociation of Shelter Volunteers and Animal Rights IstanbulEvery pet you buy from pet shops causes death of another. Don't buy, let's adopt from shelters.Advertising Agency:Manajans/Jwt, Istanbul, TurkeyDeputy Creative Director:Kaan ErtüzCopywriter:Kaan ErtüzCreative Group Head:Firat YildizArt Director:Firat YildizCopywriters:Erdem Güler, Cem YolalPhotographer:Cihan ÜnalanRetouch:Zoo IstanbulAccount Supervisor:Pelin Karagöz
  • Peugeot 508 with Hill Assist: Kid Ramp, Dog Ramp

    22 Sep 2014 | 4:56 am
    Outdoor, PrintPeugeotResume the climb as if it wasn't climb.Advertising Agency:Y&R, São Paulo, BrazilExecutive Creative Director:Rui BranquinhoCreative Director:Rui Branquinho, Victor Sant´annaCreative:Pedro Guerra, Kleyton Mourão, Renato Butori, Denon Oliveira
  • Nestea: Big Lemon Refrigerator

    22 Sep 2014 | 4:25 am
    Media, Promo, Direct MarketingNesteaMcCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.Advertising Agency:McCANN, Taipei, TaiwanCreative Director:Paul HungArt Director:Wing LinCopywriter:Evan FuPhotographer:Frank Cheng
  • Honda: Tree, Traffic Light, Street Light

    22 Sep 2014 | 1:43 am
    PrintHondaThe next letter, could be your last. Look ahead, don't text and drive.Advertising Agency:DDB, Johannesburg, South AfricaExecutive Creative Director:Liam WielopolskiCreative Director:Roberto Adamo, Eric WittstockArt Director:Roberto AdamoCopywriter:Eric Wittstock
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    HBR Blog Network - Harvard Business Review » Tom Davenport

  • A Predictive Analytics Primer

    Tom Davenport
    2 Sep 2014 | 7:00 am
    No one has the ability to capture and analyze data from the future. However, there is a way to predict the future using data from the past. It’s called predictive analytics, and organizations do it every day. Has your company, for example, developed a customer lifetime value (CLTV) measure? That’s using predictive analytics to determine how much a customer will buy from the company over time. Do you have a “next best offer” or product recommendation capability? That’s an analytical prediction of the product or service that your customer is most likely to buy next. Have you made a…
  • 10 Kinds of Stories to Tell with Data

    Tom Davenport
    5 May 2014 | 9:00 am
    For almost a decade I have heard that good quantitative analysts can “tell a story with data.” Narrative is—along with visual analytics—an important way to communicate analytical results to non-analytical people. Very few people would question the value of such stories, but just knowing that they work is not much help to anyone trying to master the art of analytical storytelling. What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good…
  • What Makes Big Data Projects Succeed

    Tom Davenport
    26 Mar 2014 | 9:00 am
    In conversations with executives, many of the same misconceptions about big data projects — and what makes them successful — keep coming up.  To help clear the air and foster a better understanding of what makes big data initiatives succeed, here are some of the key things I’ve learned from companies that are realizing substantial business value with their big data initiatives. Technology: The most popular misconception many organizations have is that big data projects are all about technologies that are specific to big data—Hadoop, Python, Pig, Hive, etc. It is certainly true that…
  • Book Publishing’s Big Data Future

    Tom Davenport
    3 Mar 2014 | 8:00 am
    The publishing industry is not one of the overachievers in terms of its use of big data. And since my book on big data—Big Data @ Work—is out, I thought it might be fun to speculate on what big data will do to the business of publishing books. The goal of any publisher is to get its content bought and read. In the past, publishers could know only if their books and magazines were bought, and knowing even that was problematic. With the advent of Nielsen’s Bookscan in 2001, publishers could begin to receive point of sale data from physical bookstores. Of course, physical bookstores, both…
  • Big Data and the Role of Intuition

    Tom Davenport
    24 Dec 2013 | 5:00 am
    Many people have asked me over the years about whether intuition has a role in the analytics and data-driven organization. I have always reassured them that there are plenty of places where intuition is still relevant. For example, a hypothesis is an intuition about what’s going on in the data you have about the world. The difference with analytics, of course, is that you don’t stop with the intuition — you test the hypothesis to learn whether your intuition is correct. Another place where intuition is found in analytical companies is in the choice of the business area where analytical…
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    Bill Taylor on

  • The Best Leaders Are Insatiable Learners

    Bill Taylor
    5 Sep 2014 | 6:00 am
    Nearly a quarter century ago, at a gathering in Phoenix, Arizona, John W. Gardner delivered a speech that may be one of the most quietly influential speeches in the history of American business — a text that has been photocopied, passed along, underlined, and linked to by senior executives in some of the most important companies and organizations in the world. I wonder, though, how many of these leaders (and the business world more broadly) have truly embraced the lessons he shared that day. Gardner, who died in 2002 at the age of 89, was a legendary public intellectual and civic reformer…
  • The Best Leaders “Talk the Walk”

    Bill Taylor
    7 Aug 2014 | 8:00 am
    One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to “talk the walk” — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win. The only…
  • Why Amazon Is Copying Zappos and Paying Employees to Quit

    Bill Taylor
    14 Apr 2014 | 11:05 am
    Last week, Amazon founder and CEO Jeff Bezos released his annual letter to shareholders. As is the case every year, it is a tour de force of ideas and initiatives about the customer experience (Amazon Prime), disruptive technology (Fire TV), fast-growing product initiatives (Amazon Web Services), and strategic consistency. (As he does every year, Bezos attached his first letter to shareholders from back in 1997 to underscore the company’s long-term commitments.) Still, for all these big, cutting-edge innovations, it was a small, pre-existing idea, something that Amazon borrowed from one its…
  • Stop Me Before I “Innovate” Again!

    Bill Taylor
    6 Dec 2013 | 5:00 am
    The Wall Street Journal is out with a funny (and brutally honest) takedown of a word that has achieved almost-mythical status among business thinkers like me. That word is innovation, and it’s quickly losing whatever meaning it once had. Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. What was the game-changing, head-spinning new offering that Kellogg unveiled? The Gone Nutty! Peanut-butter Pop-Tart. That’s right, a world that has had to survive for decades with…
  • Pret a Manger Wants Happy Employees — And That’s OK

    Bill Taylor
    7 Nov 2013 | 5:00 am
    Last week, the front page of the New York Times carried an in-depth report on a “broad and transformative trend” in Russia. It had nothing to do with more democracy or less corruption. It had to do with better customer service — specifically, an intense focus inside Aeroflot, the infamous Russian airline, to teach flight attendants how to smile. “Anna, you just showed her the champagne bottle but didn’t say anything,” one instructor coaxed a young employee. “This is the silent service of Soviet times. You need to talk to her. And you need to smile and smile and smile.” I…
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    12 Most

  • 12 Most Imperative Steps to Changing Your Career

    Heather Rees
    23 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Heather Rees   Changing your career isn’t easy — but when it’s time, no other solution is sufficient replacement. There are a few signs and guideposts along the way that let you know in not-so-subtle form that you’re due. For instance, have you been nursing a bored, slightly resentful dread in the pit of your stomach […]
  • 12 Most Unexpected Ways International Adoption Made Me a Better Person

    Emily Suzanne Sims
    22 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Emily Suzanne Sims   I have five children — three by biological birth and two by adoption from Haiti. When my husband and I began the process of adoption, we expected that it would change our lives, but the scope of the transformation was something we never anticipated. Adopting internationally has enriched me as a […]
  • 12 Most Snappy Ways to Get Instaglam on Instagram

    Peg Fitzpatrick
    9 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Peg Fitzpatrick   Instagram is a sneaky little social media site. Is it just for sharing food pics and puppies? No! It’s ease of use and low threshold to participate make it easy to use and fun! However, it’s also a place where people have been making great business connections and meeting clients. Have […]
  • 12 Most Trendy Clichés on Social Media

    Paul Biedermann
    8 Sep 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Paul Biedermann   On any given day in the world of social media, you will see at least one (if not several!) of these beyond-overused clichés. Funny thing is, everytime I see one, I can’t help thinking there’s a person on the other side — smirking, totally self-enamored with their clever wit — even […]
  • 12 Most Reliable Ways to Build Trust with Social Media

    Nicole Tarkoff
    25 Aug 2014 | 6:00 am
    12 Most HE6TKNU4H59Q By Nicole Tarkoff   Social media is sweeping the online universe! Whether it’s Facebook, Twitter, Linkedin, Google+, or Pinterest, there are numerous ways to stay connected. So it only makes perfect sense to use this unstoppable social media machine to power up your business and build your followers’ trust. Here are the 12 most reliable […]
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    HBR Blog Network - Harvard Business Review » Scott Anthony

  • The Chief Innovation Officer’s 100-Day Plan

    Scott Anthony
    17 Sep 2014 | 10:00 am
    Congratulations! Your energy and track record of successfully launching high-impact initiatives scored you a plum role heading up innovation. Expectations are high, but some skeptics in the organization feel that innovation is an overhyped buzzword that doesn’t justify being a separate function. So, what can you do in your first 100 days to set things off on the right track? Over the past decade we’ve helped dozens of leaders through their first 100 days. Based on our experience, augmented by in-depth interviews with a few of the most seasoned practitioners with which we have worked, we…
  • How to Market Test a New Idea

    Scott Anthony
    3 Sep 2014 | 5:00 am
    “So,” the executive sponsor of the new growth effort said. “What do we do now?” It was the end of a meeting reviewing progress on a promising initiative to bring a new health service to apartment dwellers in crowded, emerging-market cities. A significant portion of customers who had been shown a brochure describing the service had expressed interest in it. But would they actually buy it?  To find out, the company decided to test market the service in three roughly comparable apartment complexes over a 90-day period. Before the test began, team members working on the idea had built a…
  • Why Would Amazon Want to Sell a Mobile Phone?

    Scott Anthony
    16 Jun 2014 | 12:06 pm
    If you believe the rumors, is going to enter the mobile phone business this week, with most pundits guessing that a mysterious video suggest that it will release a phone with novel 3-D viewing capabilities. There are obvious reasons for Amazon to be eying the category. The mobile phone industry is massive, with close to 2 billion devices shipped annually and total spending on wireless-related services of more than $1.6 trillion across the world. As mobile devices increasingly serve as the center of the consumer’s world, their importance to a range of companies is increasing. What…
  • No Innovation Is Immediately Profitable

    Scott Anthony
    13 Jun 2014 | 8:00 am
    The meeting was going swimmingly.  The team had spent the past two months formulating what it thought was a high-potential disruptive idea. Now it was asking the business unit’s top brass to invest a relatively modest sum to begin to commercialize the concept. Team members had researched the market thoroughly. They had made a compelling case:  The idea addressed an important need that customers cared about. It used a unique asset that gave the company a leg up over competitors. It employed a business model that would make it very difficult for the current market leader to respond. The…
  • The Industries Apple Could Disrupt Next

    Scott Anthony
    4 Jun 2014 | 10:00 am
    After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. But in our view, Apple faces a deeper problem: the industries most susceptible to its unique disruptive formula are just too small to meet its growth needs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products…
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    HBR Blog Network - Harvard Business Review » Rita McGrath

  • To Make Better Decisions, Combine Datasets

    Rita McGrath
    4 Sep 2014 | 6:00 am
    A complicated system is somewhat like a complicated recipe. You know what the outcome will be because you understand what will cause what — combine a given number of ingredients together in a certain way, put them in the oven, and the results will be consistent as long as you repeat the same procedure each time. In a complex system, however, elements can potentially interact in different ways each time because they are interdependent. Take the airline control system—the outcomes it delivers vary tremendously by weather, equipment availability, time of day, and so on. So being able to…
  • Management’s Three Eras: A Brief History

    Rita McGrath
    30 Jul 2014 | 8:00 am
    Organization as machine – this imagery from our industrial past continues to cast a long shadow over the way we think about management today. It isn’t the only deeply-held and rarely examined notion that affects how organizations are run. Managers still assume that stability is the normal state of affairs and change is the unusual state (a point I particularly challenge in The End of Competitive Advantage). Organizations still emphasize exploitation of existing advantages, driving a short-term orientation that many bemoan. (Short-term thinking has been charged with no less than a chronic…
  • The Origins of Discovery-Driven Planning

    Rita McGrath
    29 May 2014 | 6:00 am
    When HBR asked us to write about the origins of discovery-driven planning, we had to laugh. It all started back in the mid-1990s, with Rita’s “flops” file – her collection of projects that had lost their parent company at least US$50 million. (Perfume from the people who make cheap plastic pens, anyone? How about vegetable-flavored Jello?) As we studied those failures, a pattern became clear to us. The projects were all being planned as if they were incremental innovations in a predictable setting: The assumption was that the organizations launching them had a rich platform of…
  • Research: Most Large Companies Can’t Maintain Their Revenue Streams

    Rita McGrath
    26 Dec 2013 | 6:00 am
    My research finds strong evidence that the majority of large companies do not successfully maintain their current revenue streams, let alone grow them over time. My “growth outliers” project looked at publicly traded firms with market capitalizations of greater than US 1 Billion as of 2009, using data from Capital IQ.  I found that in the period from 2000 to 2009, over half of the firms in the sample shrunk their revenue by 10% or more in at least one of those years, clear evidence of eroding competitive advantage. In that same study, there is also striking evidence of the rise of global…
  • The Pace of Technology Adoption is Speeding Up

    Rita McGrath
    25 Nov 2013 | 7:00 am
    Many people suggest that rates of new product introduction and adoption are speeding up, but is it really, across the board? The answer seems to be yes. An automobile industry trade consultant, for instance, observes that “Today, a typical automotive design cycle is approximately 24 to 36 months, which is much faster than the 60-month life cycle from five years ago.”  The chart below, created by Nicholas Felton of the New York Times, shows how long it took various categories of product, from electricity to the Internet, to achieve different penetration levels in US households.  It took…
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    Evangelist Marketing Institute

  • Revenue Questions

    Alex Goldfayn
    22 Sep 2014 | 5:41 am
    Are you making time for revenue growth? It’s a proactive pursuit. You cannot spend your days reacting to customers’ issues and significantly grow your organization. Are you behaving boldly? Because marketing it no place for modesty. You improve lives and companies. Act like it. Are you asking for testimonials and referrals regularly? These are among the best and easiest ways to grow sales. Are multiple people at your company consistently asking the “Did You Know” question? On average, customers are only aware of about 30 percent of all that they can buy from you.
  • Video: Focus On Your Value, Not Your Products or Services

    Alex Goldfayn
    18 Sep 2014 | 7:41 am
    Focusing on your products and services makes you one of a very large crowd. It commoditizes you. Focusing on your value, and the ways that you improve customers lifts you above the crowd. It makes you singular. It makes you money. These videos are based on my Growth Masters Annual Curriculum, a year-long learning program focused like a laser on growing your revenue!
  • What They Don’t Teach Us In School

    Alex Goldfayn
    15 Sep 2014 | 2:52 pm
    I often tell my clients that our work is a behavior change project:we’re trying to get your sales, customer service and marketing people to take one action daily that will communicate your value to people who can buy it. Revenue growth is a learned behavior (I teach it!) that’s made up of several core, critical components. Unfortunately, these mindsets and behaviors are not taught in school. If they were, we’d all be better off. Here’s what I wish they would teach us, and our children, in school:That the simplest solution is almost always the best one. In math and in…
  • Short Video: Why YOU Deserve More Revenue

    Alex Goldfayn
    12 Sep 2014 | 11:31 am
    Here’s a quick two-minute video about why YOU deserve more revenue, and how to go about the process of getting it. If you’d like to learn more about the Growth Masters Annual Curriculum, the details are here.
  • Testimonial Pressure

    Alex Goldfayn
    8 Sep 2014 | 3:49 am
    Here’s an “advanced” point that came out of a client workshop last week: when asking for a testimonial, don’t use the word “testimonial,” as it places unnecessary pressure on your customer. Instead, ask for feedback, thoughts, reactions, opinions, etc. “I’m wondering, how would you say you’ve improved since we’ve started working together? What, specifically, has become better?” Same goes for referrals: don’t use the word, which actually decreases the odds of you getting one! Instead, ask for who else your customer knows:…
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    Conversation Agent - Valeria Maltoni

  • How to Give Your Company Service Deadlines

    Valeria Maltoni
    22 Sep 2014 | 8:02 pm
    Usually it’s the customers who give you deadlines - and sometimes ultimatums - on service. Needing something done by, support within “x” time, service at “y” time and place. What would happen if you turned that concept on its head and gave yourself a deadline instead?As Karen Leland wrote in a guest post at Zen Habits#, “A recently study by Dr. Piers Steel, a professor at the University of Calgary concluded that procrastination is on the rise. According to Steel’s research, in 1978 about 15 percent of the population were considered moderate procrastinators. Today that number is…
  • Intrinsic, Appropriate, Original

    Valeria Maltoni
    21 Sep 2014 | 4:31 am
    Making Sense: Intrinsic Marketers regularly use over 100 software programs. ChiefMartec: Most software programs we use are what I call ambient software — they’re either invisible or you don’t consciously think of them as software when you use them. [...] It’s the opposite of convergence into a handful of software providers. It’s ubiquity — we’re hurling towards a future where every company is a software company to some degree. A message from Tim Cook about Apple’s commitment to your privacy. Apple: A few years ago, users of Internet services began to realize that when an…
  • Work through the Arc of One's Life

    Valeria Maltoni
    18 Sep 2014 | 2:45 am
    One specific part in Ed Catmull's Creativity, Inc. -- the whole book makes for an interesting, strike that, fascinating learning experience -- one part most resonated with me, toward the end. When Catmull describes his thoughts on Steve Jobs with whom he worked for more than a quarter-century. He says: Perspective is so hard to capture. I worked with Steve for more than a quarter-century -- longer, I believe, than anyone else -- and I saw an arc to his life that does not accord with the one-note portraits of relentless perfectionism I've read in magazines, newspapers, and even his own…
  • CMWorld: Hottest Thing in Content Marketing

    Valeria Maltoni
    17 Sep 2014 | 2:45 am
    I gave a brief interview [click through for the video] last week at Content Marketing World.  When done well, 1.) creating original content in support of audience needs -- to genuinely help people do what they want to do, make it easier to understand their opportunities from using your product and service -- 2.) acting as an intelligent filter for industry news and advances based on your domain expertise, and 3.) providing tools and ways for your customers to identify what is real -- including calling out what is bull, earns reputation in the long run. Good reputation is an outcome of…
  • Bold Stage

    Valeria Maltoni
    16 Sep 2014 | 5:15 am
    This week I took the bold stage at #Inbound2014 to talk about becoming a Conversation Agent. It was a transformational experience, both preparing for the talk, and meeting all the other speakers and attendees. With technology, the convergence of many tools – one has to look at the iWatch, and also SnapChat, Secret… social networks and tools have multiplied, so much so that we are losing the ability to keep up… they are also starting to specialize, which means that although we are converging in some respects, we are diverging in others. This (should) impacts: How we design our…
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    Stokefire - Branding & Advertising

  • Hej Marie och välkommen till Stokefire!

    Lindsay Benson Garrett
    2 Sep 2014 | 12:41 pm
    Hi, I’m Marie and I’m Stokefire’s newest intern! During the upcoming months the Stokefire crew will have me as a part of their team, an opportunity I’m very excited about. From the very first moment I visited Stokefire’s website I got the sense that this place was something else, and after meeting Chief Creative Tate Linden and Lead Designer Lindsay Benson Garrett in person I can assure you I’m in good hands. So who’s the person behind this post? Well, I’m born and raised in the homeland of IKEA – Sweden – where I’m currently enrolled at Örebro University (I…
  • Birthday Cake and Marshmallows

    Lindsay Benson Garrett
    6 May 2014 | 8:53 am
    Happy birthday to our President, Tate Linden! To keep our brand consistent across all mediums, we presented him with a cake fit for a pyro. (That’s the Stokefire logo in matches, in case you couldn’t tell from our artistic interpretation.) If you’re a fellow pyro in spirit, be sure to watch our video of glorious flames engulfing the sugar-fest.
  • Look at yourself. If you can.

    Tate Linden
    21 Apr 2014 | 12:24 pm
    Posted by: Tate Linden Yep. Look at yourself. Closely. But not yet. I’ve got three very simple questions for you to answer, and a single simple restriction. Here are the questions you’ll answer: Based on what you see now with your own eyes, How many more creases appear on your forehead when you change from slightly raised eyebrows to raising them as high as you can? Based on what you see now with your own eyes, do you think that you’ve got an attractive face? Based on what you see now with your own eyes, do other people think you’ve got an attractive face? And…
  • Industry specialization: Great! Until maybe it isn’t.

    Tate Linden
    14 Apr 2014 | 9:54 am
    When people are free to do as they please, they usually imitate each other. –Eric Hoffer Posted by: Tate Linden We’re frequently asked by prospective clients whether or not we’re specialists in particular industries such as healthcare or technology. The answer is that we’re not. And we don’t ever intend to be. While this sort of specialization was intriguing to us in the early days at Stokefire’s, we ultimately decided it would be better for our clients (and thus our long-term success) to go in a different direction. I acknowledge that this decision seems…
  • Tutorial: How to Win April Fool’s Day

    Lindsay Benson Garrett
    1 Apr 2014 | 10:25 am
    Step 1.  Determine your victim. Step 2. Acquire large amounts of aluminum foil and surreptitiously pack it in your briefcase. Slink into the office early and unnoticed.  Step 3. Cover your victim’s workspace in aluminum foil. Be thorough. You will be sure to get a raise or even a promotion if you demonstrate extensive attention to detail by covering every paper clip, pencil, and individual post it note.  Extra credit if you cover the individual leaves on the potted plant or any dirty dishes left haphazardly lying around. Step 4.  Write an “official” note from the “management”…
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    IDA Concpts

  • Are You Measuring Your Social Media Efforts?

    Damian Davila
    20 Sep 2014 | 12:48 pm
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. What Do You Need to Monitor? Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to. Just like…
  • Is Your Local Business Doing These Three Things on Twitter?

    Damian Davila
    20 Sep 2014 | 12:13 pm
    You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? 1. Engage with Your Followers First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets. Although you should always plan ahead and schedule at least some of your Twitter content, it’s important to remain connected to replies, questions, comments, and re-tweets you receive.
  • The Importance of Construction Turnaround Services

    Damian Davila
    14 Sep 2014 | 12:43 pm
    Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating. The turnaround service will make sure that every machine is kept in…
  • Holiday Phone: Keeping in Touch While Abroad

    Damian Davila
    13 Sep 2014 | 8:26 am
    Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions? The time to plan your communication strategy is…
  • Shipping and Storage Containers For All Needs

    Damian Davila
    11 Sep 2014 | 1:07 am
    There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage The storage on a property can be minimal because of the size of the property, but these containers provide storage space that the business can stack and organize easily. These containers can be…
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    MarketingProfs How-To Articles

  • The Anatomy of a Perfect Event [Infographic]

    23 Sep 2014 | 7:00 am
    Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success. Read the full article at MarketingProfs
  • Seven Content Marketing Tips for Media Pickup and Massive Exposure

    23 Sep 2014 | 7:00 am
    Unless you're a Fortune 500 company, mainstream and even industry media probably won't cover your acquisition, new hire, or other news. But you can use content marketing to break into popular news stories. Read the full article at MarketingProfs
  • The Profile and Value of a Brand Enthusiast

    23 Sep 2014 | 6:00 am
    Brand loyalty tends to be less correlated with broad demographic segments--such as age or income--and more linked to product quality and relevant messaging, according to a recent report from StrongView. Read the full article at MarketingProfs
  • Outsourcing Your Content Creation: Agencies vs. Freelancers

    22 Sep 2014 | 7:00 am
    As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile--and makes more sense for your budget? Read the full article at MarketingProfs
  • How Many Marketing Emails Never Reach Consumers' Inboxes?

    22 Sep 2014 | 6:00 am
    More than one in six emails (17%) sent by marketers do not reach consumers' inboxes: 11% simply go missing and another 6% land in spam/junk folders, according to a recent report from Return Path. Read the full article at MarketingProfs
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  • Tuesday Morning Stir

    Erik Oster
    23 Sep 2014 | 6:54 am
    -Bensimon Byrne focuses on family for Nature’s Path with “A Step in the Right Direction” (video above). -Omnicom SVP and CFO Randall Weisenburger is leaving the company. -A look at the minds behind “Dirtbag Teddy Roosevelt.” -Los Angeles agency Pitch was named lead agency for casual seafood chain Bonefish Grill. -Under Armour gives junior hockey league players the chance to be a Maple Leaf for a day. -Facebook to unveil new ad platform tracking users across multiple devices. -Weird facts about five of the most famous logos. New Career Opportunities Daily: The…
  • Monday Odds and Ends

    Erik Oster
    22 Sep 2014 | 1:50 pm
    -Grey Tel Aviv introduces “Grandma’s Underwear” for Delta Lingerie (video above). -Adweek reveals the winners of its 2014 Project Isaac and Isaac+ Awards, “honoring inventors expanding the realm of possibility and transforming media, advertising, marketing and technology with new products and concepts.” -Brand publishers ditch Facebook in favor of microsites. -AdAge tackles digital ad fraud in “Explain It Like I’m Eight.” -Apple tops CoolBrands list for third straight year. -The NFL names Dawn Hudson as its new CMO. New Career Opportunities…
  • Someone Hacked Razorfish’s Twitter Account

    Patrick Coffee
    22 Sep 2014 | 1:29 pm
    It happens to the best of us: someone gained access to Razorfish’s Twitter account and spent approximately five minutes this afternoon spamming some of the agency’s 98.5 thousand followers with junk links. Thankfully, someone quickly identified the problem and cut the spam stream short. We hear only the cool kids get hacked. All is under control now #hackermonday #notabot #razorfish — Razorfish (@Razorfish) September 22, 2014 Unfortunately, while the tweets promised “horrible”, “nasty” posts about their recipients, they did not link back to any…
  • Momentum Worldwide, Budweiser Remind You That ‘Friends Are Waiting’

    Erik Oster
    22 Sep 2014 | 12:53 pm
    Momentum Wordlwide revealed one of the cuter safe drinking PSAs you’re likely to see for Budweiser last Friday, timed to coincide with Global Be(er) Responsible Day. The ad continues Budweiser’s affiliation with cute dogs (as seen in Anomaly’s “Puppy Love” Super Bowl spot). In “Friends Are Waiting” we are introduced to a man and his companion, a yellow lab, through a montage of the dog growing from a puppy to an adult. We then see the man leave with a group of friends, six pack of Budweiser in hand, telling the dog he’ll see him later. The lab…
  • We Hear: KBS+ Names New Co-Presidents

    Patrick Coffee
    22 Sep 2014 | 12:16 pm
    While the press release has yet to go out, we hear that today brings news of some changes in the management hierarchy at KBS+ in New York. In short, the agency now has two co-presidents: Matt Powell and Jonah Bloom. (more…) New Career Opportunities Daily: The best jobs in media.
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    Search Engine Journal

  • How to Boost Your Social Media Engagements by Using Quotes by @seosmarty

    Ann Smarty
    23 Sep 2014 | 5:31 am
    Quotes are always re-shared like crazy. This is one of those things that’s almost sure to work no matter how many times you do it. Quotes never get old. The fun thing about sharing quotes is that it will get more re-shares than comments. But any interaction works while it’s improving your Klout Score, right? Besides, it’s always nice to hear from friends and quotes are hard to resist: You may hear from someone you haven’t talked to in a while! Here are some tips for increasing your social media interactions with quotes! Know Your Sources There are plenty of […]The post How to Boost…
  • 10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

    Noah Kagan
    23 Sep 2014 | 4:50 am
    I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now (including our latest products: and Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way. Lesson 1: Incentivize Your Audience (With Something They Want) It’s not just any incentive that gets the job done. You should think in terms of offering the right kind of targeted…
  • How to Use Guest Blogging for Lead Generation by @beymour

    Brandon Seymour
    23 Sep 2014 | 3:56 am
    Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked for a company with over 45 independently owned locations across the country, I figured multi-location SEO would be a solid topic to write about because it was something that I was familiar with and it seemed like a topic many business owners would find useful. But I never imagined this article would turn out to be such a great referral source. Not only did this one article generate a handful of clients, but it also helped […]The post How to Use…
  • New Google Users Are No Longer Required To Sign Up For Google+ by @mattsouthern

    Matt Southern
    22 Sep 2014 | 3:32 pm
    For two and a half years Google has required its users to sign up to the Google+ social network. Now it appears Google is easing up on this requirement and giving new users the choice to opt out of Google+ when signing up for Gmail or other Google services. This was first reported on by Larry Kim at the Wordstream blog, who speculates that this may signal the end for Google’s social network that has had its share of troubles since launching. It was later confirmed by a Google spokesperson, who stated: We updated the signup experience in early September. […]The post New Google Users Are No…
  • DuckDuckGo Is Now Blocked In China by @mattsouthern

    Matt Southern
    22 Sep 2014 | 3:11 pm
    DuckDuckGo has been blocked in China, according to Tech in Asia who reported on this after noticing first hand over the weekend. On Sunday, DuckDuckGo founder and CEO Gabriel Weinberg confirmed on Twitter that they did get blocked in China. Ever since DuckDuckGo launched it had been working fine in mainland China. But now the search engine is totally blocked. @SirSteven @duckduckgo @jasonqng we did get blocked as far as we know — Gabriel Weinberg (@yegg) September 21, 2014 At the time the news broke, Weinberg noted that he has “no idea” when it happened exactly. However, it has since…
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  • Hey, Beyoncé: Let’s Call a Fraud a Fraud

    18 Sep 2014 | 1:45 pm
    Photo credit: Jeff Daly/REX Beyoncé has been busted again. Nineteen months after being criticized for lip-syncing during the presidential inauguration, she was caught lip-syncing at a recent concert in Paris (and doing so badly). Look, I understand why Beyonce or any artist lip-syncs in concert. Beyoncé has a $450 million brand to protect. These days, an artist’s every move is watched and recorded, and God help the unfortunate soul whose musical flaws are isolated and mocked for digital eternity. But, let’s also realize this: each time Beyoncé lip syncs, she commits a fraud…
  • Apple Pays Dearly for U2’s “Free” Music

    12 Sep 2014 | 9:31 am
    Photo credit: Marcio Jose Sanchez, AP Let’s get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount to distribute copies of U2’s album to as many as 500 million iTunes subscribers — a deal announced on September 9 as part of Apple’s roll-out of the iPhone 6 and Apple Watch. Now, let’s do some math: in 2013, Samsung paid Jay Z $5 million to distribute 1 million copies of Magna Carta…
  • How an Album Cover Helped Unleash an Outlaw

    8 Sep 2014 | 7:24 am
    During the golden age of album-oriented rock, when a Led Zeppelin double album could sell a million copies before its ship date, country music was for rednecks who wore manure-crusted boots to bed — or at least, that’s what the recording industry believed. But in 1975, Willie Nelson released an album that helped make country — and outlaw country at that — a national phenomenon. His masterpiece, Red Headed Stranger, tells a striking story of loss, sorrow, and redemption that resonated with the record-buying public. Not only is the music memorable, but the album cover…
  • “It’s the Only Way to Go”: Ekaterina Walter on Influencer Advocacy and Sprinklr’s Acquisition of Branderati

    3 Sep 2014 | 7:53 am
    The Beyhive rallies around Beyoncé. The Mouse Fans flock to Disney. Raider Nation venerates the Oakland Raiders. They are known as super fans — the passionate followers who will go out of their way to share their love for a brand every chance they get, whether plastering their cars with bumper stickers or spreading the love on social media. Both super fans and every followers of a brand comprise a powerful source of advocacy marketing — so important that firms such as Branderati specialize in helping brands figure out how to monetize customer love. The logic behind advocacy…
  • Selling Elvis in the Age of Instagram

    26 Aug 2014 | 12:00 pm
    Image source: Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million in 2013 through merchandising, licensing of his image, and his Graceland estate. And now, thanks to hologram technology, he will come to life in the digital age. Welcome to 21st Century branding, where yesterday’s artists can endure as immersive brands for a visual generation that speaks the language of Instagram and Vine. According…
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    Tom Peters

  • A New Annotated “Master” Presentation

    Tom Peters
    19 Sep 2014 | 3:39 pm
    I’ve thoroughly enjoyed my last two presentations—to an HR assemblage in Indianapolis and to an entrepreneurial gathering in Edmonton. I was moved to combine the two presentations, add a bit from hither and thither, and then go on an annotation binge. (Something I haven’t done for quite a while.) You’ll find the end result here—a […] The post A New Annotated “Master” Presentation appeared first on Tom Peters.
  • Edmonton

    Cathy Mosca
    12 Sep 2014 | 10:30 am
    The E-Town Festival, an Edmonton Economic Development initiative, finds Tom in Canada today. Quote from their website: “E-Town Festival feeds the mind and heart of people who get excited by innovation, creativity and disrupting common thought.” Sounds like Tom is a good fit as one of the headliners! PPT presentations for downloading: E-Town Festival, Edmonton […] The post Edmonton appeared first on Tom Peters.
  • MOOC with a Cool Friend

    Cathy Mosca
    10 Sep 2014 | 1:38 pm
    Trying to grow your organization? Spread pockets of excellence? There are two days left to sign up! Cool Friend Bob Sutton, a Professor in the Department of Management Science & Engineering at Stanford, is offering a MOOC in scaling. Bob tells us that lots of people are involved in the design of the audio/video, etc., […] The post MOOC with a Cool Friend appeared first on Tom Peters.
  • Training = Investment #1

    Tom Peters
    3 Sep 2014 | 2:30 pm
    I have ratcheted the volume WAAAAAAY up re training. I unloaded on the topic last week at Indiana HR in Indianapolis. I have subsequently upgraded a document titled “Training: Investment #1.” All yours … [Ed. And, there's an update to Excellence. NO EXCUSES! to reflect the changes to the training piece.] The post Training = Investment #1 appeared first on Tom Peters.
  • A Few Quotes …

    Tom Peters
    29 Aug 2014 | 8:36 am
    Call me a “motivational speaker”—and I’ll be tempted to punch you. On the other hand, I have collected a passel of “inspiring” quotes over the years. I put this little set together for a colleague. All yours … “This is the true joy of Life, the being used for a purpose recognized by yourself as […] The post A Few Quotes … appeared first on Tom Peters.
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    Brand New

  • Announced: No More Posts this Week

    23 Sep 2014 | 3:08 am
    Reviewer on Location at BNConf I had originally intended to at least be able to post through Wednesday of this week but preparation for the Brand New Conference is in full force. Today we fly to Chicago, tomorrow is set-up day, and then Thursday and Friday is the conference. We'll be back Monday with content.
  • Linked: Most Googled Brands

    22 Sep 2014 | 6:09 am
    Link The most Googled brands per state, according to finance company Direct Capital. Top 2 and Top 3 brands also shown at link.
  • Noted: New Logo for New America by Simple.Honest.Work. and Mike McQuade

    22 Sep 2014 | 6:02 am
    Minimalist Stars and Stripes Link (Est. 1999) "New America is a nonprofit, nonpartisan public policy think tank headquartered in Washington, D.C.. New America is dedicated to the renewal of American politics, prosperity, and purpose in the digital age. Our hallmarks are big ideas, impartial analysis, pragmatic policy solutions, technological innovation, next generation politics, and creative engagement with broad audiences." Design by: Simple.Honest.Work.Mike McQuade Opinion/Notes: The old logo was quite ambiguous in what it stood for and could have easily been for a financial assets…
  • Reviewed: New Logo for MLS by Athletics and Berliner Benson

    22 Sep 2014 | 4:16 am
    Who's Got Next? Soccer, that's Who. Playing its first season in 1996 when about five or seven (maybe ten) United States citizens gave a shit about the sport, Major League Soccer (MLS) is, as its name implies, the professional soccer league of the U.S. and Canada, with 19 teams competing in a 34-game regular season and a 10-team playoffs. After a rocky first decade, MLS has grown into a bonafide professional sports league almost in the same realm as the NBA, NFL, MLB, and NHL — with each four years getting a boost from the growing national pride (and relative success) of the United…
  • Linked: Mets Mysterious Logo

    19 Sep 2014 | 7:19 am
    Link On their social media pages, the New York Mets logo changed for a couple of days with a revised skyline, replacing the United Nations silhouette with that of the Citigroup Center. Mets confirm their logo is NOT changing but have not explained how the logo change happened.
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    Drew's Marketing Minute

  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by the…
  • Start a conversation with your customer?

    Drew McLellan
    8 Sep 2014 | 7:50 am
    Start a conversation with your customer?  I know, it’s crazy talk.  Why in the world would you want to talk to the very people who choose to do business with you? I trust you can see my tongue poking through my cheek, but the truth is, most businesses give lip service to the idea of starting a conversation with their customers, but few actually do. Let’s agree on a few points right up front: It’s cheaper to keep a customer than get a new one It’s cheaper to sell more to a current customer than make the first sale to a new customer There’s no better marketing than word of mouth…
  • 5 ways to market if you don’t have a lot of money

    Drew McLellan
    25 Aug 2014 | 2:51 pm
    No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. But, that doesn’t mean they all have to cost an arm and a leg. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Hang out where your potential customers hang out and be helpful. Do your clients read certain blogs? Then…
  • 5 tips for getting over stage fright

    Drew McLellan
    14 Aug 2014 | 11:15 am
    Have stage fright?  You’re not alone. They say that our greatest fear, once you’ve eliminated death as a choice, is public speaking. And yet many of us are called to take that plunge on a regular basis. Whether you are speaking to group of two in a sales presentation or you’re standing at a podium, with hundreds of eyes on you – the intent is the same. We want to impart knowledge, persuade, entertain and be remembered. And above all else, we want to get through the presentation without looking like a fool or being paralyzed by our stage fright. I’m one of those rare individuals…
  • Your best customers are pure gold

    Drew McLellan
    19 Jul 2014 | 9:54 pm
    You’ve heard it before — the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals.  We intellectually know that and yet our behavior sure doesn’t show it. We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them.  Much like people’s dating patterns — there’s a lot of wooing that goes on before the wedding but after the “I do’s” get said, the florist goes broke. Our poor best…
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    Brian Solis

  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
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    Branding Strategy Insider

  • 8 Keys To Telling A Competitive Brand Story

    Mark Di Somma
    22 Sep 2014 | 12:10 am
    Everyone has a story now. Or at least most brands claim to have one. But having a story in many ways is like having a product. Really it means nothing if it is not competitive as a narrative and personally relevant to each recipient. So your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. That’s why you can’t set and forget a story. Anymore than you can set and forget your business strategy. As your business…
  • Designing Brands For Ideal Customer Experiences

    Mark Di Somma
    19 Sep 2014 | 12:10 am
    I was at a speakers’ function once when the conversation turned to those who make the big dollars on the podium. Referring to one particular keynoter who charges around $100K for an address, one of the people in the group observed, “That’s $1700 every minute they’re onstage.” Are they worth it? It would be an interesting exercise wouldn’t it to pause a video of such a presentation every 60 seconds and ask ‘was that worth $1700?’ because I suspect that not every minute is worth the same amount. I suspect there’s some variation of a flight of stairs of value, with relatively…
  • Transaction Mode: Danger For Brands

    Mark Di Somma
    18 Sep 2014 | 12:10 am
    The response by airlines to customers’ demands for lower and lower fares has been to do exactly that, lower seat costs, but at the same time to strip more and more of what is included in the fare out of the price. This process – referred to by Time as “the unbundled skies” – points to a business model that I see becoming more prevalent, and not just in the heavens, as price-sensitive brands lower entry points in order to get customers to commit, and then use “upgrades” to restore margin and, according to the article, add another 50% or so to the real price. Pay less, get less.
  • Brand Strategy: The Alternative To FREE

    Mark Di Somma
    17 Sep 2014 | 7:10 am
    I have a major problem with the free model. To me, it’s misleading – and the reason why is that it’s based on a false premise: that if you offer goods for free, people will in time upgrade to the paid model. I see why people are tempted to go down this track. It’s easy to see free as a simple way to open the jaws of the funnel. Free gets you awareness and therefore volume, the thinking goes. And there is an implication given by some that you can then trust the conversion process to secure enough sales off that added volume to make the give-away worth it. Easy too to believe, as you…
  • 7 Keys To Ingredient Brand Success

    Brad VanAuken The Blake Project
    16 Sep 2014 | 12:10 am
    An ingredient brand is a well-known brand with well-known qualities that is included as a component or feature of another brand or product to enhance perceptions and the marketability of that brand or product. The ingredient brand calls out unique features or performance and is often used to increase the acceptance of a product or brand that is using a new technology identified by the ingredient brand. Following are some examples of ingredient brands: Android Bluetooth Cinnabon Dolby Digital Plus a touch of Downy Gore-Tex HEMI (Dodge) Hybrid Synergy Drive Intel Inside NutraSweet OnStar…
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  • TripAdvisor’s Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering

    Nancy Lazarus
    23 Sep 2014 | 7:30 am
    Catchy hashtags aren’t new to Aaron Clossey, social media manager at Jetsetter, the travel arm of Gilt Groupe that TripAdvisor acquired last year. After all, his personal twitter handle is #clossboss. So when he needed an evergreen hashtag for brand users to rally around, he used the simple yet action-oriented #jetsettering. Members of the site have responded in force with tweets and photos of activities ranging from snorkeling to canal rides in Venice. Clossey presented recently at BDI/Business Development Institute’s Food, Beverage and Hospitality Social Media Marketing Summit…
  • The Ticker: New People Editor; New Saveur Editor; New (Female) NFL CMO; And More

    Patrick Coffee
    23 Sep 2014 | 7:11 am
    The New York Times: Will Lee Named Editor of Grub Street: Saveur Names Adam Sachs As New EiC for Brand Reboot Variety: NFL Names Pepsi Vet Dawn Hudson as CMO The Los Angeles Times: Chevron PR Website Pretends to Be an Objective News Source Digiday: Foursquare Plans to Reintroduce Itself (No Check-in Required) New Career Opportunities Daily: The best jobs in media.
  • PR Jobs: LeanOnWe, Techwood Consulting, True North Custom

    Nadine Cheung
    22 Sep 2014 | 2:05 pm
    This week, LeanOnWe is hiring a marketing manager, while Techwood Consulting needs a PR manager. True North Custom is seeking a marketing manager, and Americans for the Arts is on the hunt for a press and media relations manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Marketing Manager LeanOnWe (New York, NY) PR Manager Techwood Consulting (Atlanta, GA) Marketing Manager True North Custom (Chattanooga, TN) Press and Media Relations Manager Americans for the Arts (Washington, DC) Marketing Manager, Digital Klutz (Danbury, CT) Find…
  • Top Google Comms Exec Heads to Snapchat

    Patrick Coffee
    22 Sep 2014 | 2:01 pm
    Seems Snapchat was well aware of its own shortcomings on the messaging front: the not-quite-disappearing message app company has hired Jill Hazelbaker, former senior director of corporate comms and government relations at Google. In confirming the change this morning, Re\code notes that Snapchat didn’t exactly announce it publicly — nor did the company send out formal press releases when it hired Facebook veteran Sara Sperling to run its HR department last month. Hazelbaker’s responsibilities will presumably include helping the increasingly mis-categorized…
  • The New York Times Agrees: Shonda Rhimes Not An ‘Angry Black Woman’

    Patrick Coffee
    22 Sep 2014 | 12:58 pm
    Here’s a topical reminder that words matter on the editorial side, too. Twitter blew up — as it tends to do — this weekend thanks to a New York Times profile of Scandal /Grey’s Anatomy creator Shonda Rhimes. Why? Here’s the lede by Alessandra Stanley: “When Shonda Rhimes writes her autobiography, it should be called ‘How to Get Away With Being an Angry Black Woman.’” Get that? She’s black, she’s angry, and yet she somehow manages to get away with it. It’s not that Stanley wanted to insult anyone. In the next paragraph,…
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    Duct Tape Marketing

  • Why I Think Rainmaker Is the Future of Websites

    John Jantsch
    22 Sep 2014 | 6:00 am
    Why I Think Rainmaker Is the Future of Websites written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been helping business owners and marketers build websites and a more complete online presence for years now. I pushed clients into blogging as far back as 2004. I urged people to get serious about email lead capture – even as others claimed email was dead. I’ve shown clients the power of landing pages for every possible initiative and I’ve practically been a raving zealot for all things WordPress. Many of the tools and integrations…
  • Weekend Favs September Twenty

    John Jantsch
    20 Sep 2014 | 3:53 am
    Weekend Favs September Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: TumblingRun via photopin cc Good stuff I found this week: Heyo – The easiest way to create compelling campaigns for Facebook…
  • 7 Networking Tips for Shy People

    Guest Post
    19 Sep 2014 | 5:18 am
    7 Networking Tips for Shy People written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Ethan Robinson – Enjoy!  Photo credit: istock photo Networking is a challenge for shy people. If only they possessed that self-confidence to impress a crowd or charm people at “hello.” Whether you call yourself “shy,” “introverted,” or merely “quiet,” it is still possible for you to master the art of networking. Networking is not based on being outgoing: it’s…
  • Why Online Reviews Are Almost As Good As Actual Referrals

    Guest Post
    18 Sep 2014 | 7:16 am
    Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler – Enjoy! As a business owner, there isn’t much better than a good referral. It shows that you’re doing something right, and that your customers think highly enough of you as a partner to tell other people in their circle about their great experience. Referral leads have a tremendously high closing percentage as well versus other cultivated…
  • 20 Free and Low Cost Tools for Everyday Productivity

    John Jantsch
    15 Sep 2014 | 4:10 am
    20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in. Technology can be a tremendously useful thing when it comes to getting more productivity, but you must continually monitor what’s working and what’s not. Below are the twenty tools I rely on most for productivity in communications, marketing and collaboration. Workflowy – this is a simple outlining tool and I use it everyday…
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    Go Media - Your Design Destination

  • A Kind Farewell

    Jeff Finley
    23 Sep 2014 | 6:15 am
    It’s surreal that I am writing this post, but today I’m publicly announcing that after nine years, I am leaving Go Media. This also means I am stepping down from Weapons of Mass Creation, the event that I founded in 2010. It is with a tender heart that I leave behind my dream job and my pride and joy. Before I get into more details, let me assure you that Go Media and WMC are going on without me. I will talk about the future of both towards the end of my post. For now, let me tell you why I’m leaving. Why? It’s not for a higher salary or big opportunity at a new…
  • Photoshop Brush Freebie

    Go Media
    22 Sep 2014 | 6:30 am
    Photoshop Brushes Freebie by Daniel Martin Hello Go Media Faithful! Today’s freebie comes to us from Arsenal Artist Daniel Martin. Dan’s dynamic and brilliant Photoshop brushes are yours, no strings attached. Click to download Daniel Martin’s Photoshop Brushes now Hold up! Before you go, learn more about Daniel on his Behance and Tumblr pages. Also, quick reminder that each and every single month we’re looking to feature art inspired by Arsenal products like these. Join our Flickr Pool Showcase, upload your Arsenal influenced design work and you could win a $50…
  • How to Build a Stand-Out Brand: Whys and Ways to Stand Out

    Go Media
    19 Sep 2014 | 6:26 am
    More than just a logo. When you think of great products or companies, the visual image that forms in your mind is probably that of their mark; McDonald’s golden arches, Nike’s Swoosh and Coca-Cola’s wave. The inherent value of a quality brand is at the core of everything. At Go Media we believe the process of building memorable brands that last is based on more than just a logo. Taking the time to build a solid brand identity, the heart and soul of your company, is incredibly vital to your company’s growth and survival. Notes William Beachy, Go Media President,…
  • Instant Inspiration: Exceptional Gig Poster Designs

    Heather Sakai
    18 Sep 2014 | 6:00 am
    One Good Reason poster designed by Go Media Gig Poster Designs As you may well know, we love a good gig poster design here at Go Media. After all, designing posters is in our blood. We started on the streets of Cleveland, promoting and creating poster art for the bands we loved. Our designers know the keys to eye-catching, clear, crisp poster designs. We love to create, but we also appreciate great design when we see it. Below you’ll find some most excellent gig posters we found over A huge shout-out to Clay Hayes, founder of the site, for maintaining…
  • WMC Fest Merch Sale and Photo Contest

    Heather Sakai
    16 Sep 2014 | 6:15 am
    Get Stuff, Win Stuff. Can you guys believe it’s been one month since Weapons of Mass Creation Fest 5? I certainly cannot. I know I’m still basking in the glory of it all. To keep a good thing going, we decided to do a little something for you guys. Make that a little something, something. Here goes. 1. WMC Fest Merch Sale Enjoy 30% off ALL WMC Fest Merch from today, Tuesday September 16 through Tuesday, September 23 at using discount code ILOVEWMC Shop Now. 2.  WMC Fest Photo Contest We want to see you in your Fest gear! Snap a photo of yourself in your WMC Fest…
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    Digital Influence Mapping Project

  • New Media Favs #1: BBC World Service

    John Bell
    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
  • Four Examples of Simple, Useful Content from Brands

    John Bell
    2 Sep 2014 | 4:07 am
    When it comes to exceptional video from brands, most of the marketing trades or subject matter experts cite entertaining videos.   That’s likely what makes it to the top of the “view” charts. A great resource for top video lists is Visible Measures Charts and their Blog. They sell measurement solutions to brands and agencies and they also maintain a great resource of what to watch. Still, their lists are dominated by the types of branded video meant to entertain. It’s the next generation advertisements and they can be exceptional and compelling. Melissa Parrish…
  • Native Advertising is a Force for Good

    John Bell
    18 Aug 2014 | 3:58 am
    People question the ethics of advertisers creating content and putting it alongside editorially-driven content (see AdAge article). Journalists turn their noses up at native articles produced by writers in their own media company (see this thoughtful article from David Weinberger). Talk show hosts lampoon the concept (see John Oliver's bit here). Advertisers question the efficacy of ads that aren’t hard-sell conversion machines (good Copyblogger POV). With so much head-shaking and head-scratching, how could I possibly consider native advertising a force for good? First off, not all…
  • Collaborating with SME Influencers in Social Content Marketing

    John Bell
    28 Jul 2014 | 4:16 am
    I have always been a fan of collaborating with emerging or non-traditional subject matter experts who may have influence on buying customers or other recommenders. Often these are people who have earned an audience over time because they consistently delivered valuable content on a subject that mattered to someone. Mom bloggers like those at BlogHer shared about the true stories of mommyhood Dad bloggers like OneDad3Girls shared content that distinguished them from moms and was ‘of-use’ to other dads Home stylists like my sister, CBellfurnishings, delivered a POV on designing an interior…
  • The Devil is in These 3 Content Marketing Details

    John Bell
    14 Jul 2014 | 3:45 am
    I learn a lot by watching and experiencing what everyday content marketers do to innovate the experience. Sometimes I lose site of the fact that those publisher/marketers who are learning and adjusting by making the donuts everyday have a leg-up on the competition. Success in content marketing is really contingent on setting up an iterative publishing culture that encourages fast learning and adjusting. As annoying as it is to hear, allowing (and counting on) little failures along the way is key. That’s how we all learn. I have learned some small lessons from two publishers and a technology…
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    The AdHole - Jason Fox

  • Boring Your Brand to Death

    Jason Fox
    10 Sep 2014 | 12:32 pm
    I've recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine's layout, which you can see here (warning: requires, shudder, Flash). I've embedded my column below, along with the necessary-for-SEO text version. I've got mad squinching skills. Boring Your Brand to Death Depending upon which study, source, anecdote or observation you wish to rely, the average American’s average attention span averages six to nine seconds. (So the fact that you’re even reading this…
  • A Defense of the New “Nebraska Nice” Slogan

    Jason Fox
    8 May 2014 | 2:43 pm
    I got nothin’.
  • The Obligatory Super Hole VIII – The Uppity Armchair CD Edition

    Jason Fox
    2 Feb 2014 | 7:58 pm
    Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I'll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the easy way out for all of them and just say, “Step 1: Hire me. Step 2: Leave me alone. Step 3: Drink in the genius.” But that would be rude. Very rude. Besides, some of these spots are actually quite good. As usual: I only review ads shown during the four quarters of the game, so no pre- or post-game spots (although a couple sneak…
  • Take two and die slowly

    Jason Fox
    19 Jul 2013 | 7:25 am
    Fixing a brand is hard. Rarely does salvation arrive in the form of one product, tag line, commercial or initiative because a broken brand is rarely ill in just one area of operations. This fact, obvious though it should be, seems lost on too many brands. Forget improving product quality or the in-store experience. They want a silver bullet – a magic elixir that fixes all their ills with minimal time and effort. They are like a man who goes to the doctor and discovers he has extremely high cholesterol. The doctor advises, "I'm going to put you on Lipitor, and you'll have to exercise…
  • So Long, and Thanks for All the Retweets

    Jason Fox
    26 Mar 2013 | 9:33 am
    Photo by Bill HornsteinOn Monday, May 11, 2009, the statement "I've yet to hire a writer who uses ellipses in an ad" echoed out across the Twitterverse and into the feeds of 15 followers*. And so began the long, steady, often donut-powered accumulation of once-a-day crumbs of (alleged) ad wisdom that is @leeclowsbeard. And today it ends. Kind of. A few moments ago, I tweeted Crumb O' (Again, Alleged) Wisdom No. 1,000. That seems as good a milestone as any to give it a rest before I grow even more repetitive. Maybe for a few weeks or months. Maybe forever. Who knows. But unless a hue and cry…
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    Why Advertising Sucks

  • Here's looking at you, WAS.

    12 Sep 2014 | 1:21 pm
    I started this blog years ago after returning from work at some ad agency from hell. I was tired, beat, frustrated. I needed a place where I could be myself, where I could write, write and write - without someone telling me that it was not on strategy, not witty enough or they just "didn't get it". I needed to do something meaningful with my life. So I opened up my laptop and just started writing.It. Was. Heaven.As the weeks went by, I decided to call up two of my best friends to tell them about this little secret place where we could vent and do what we love most in the world. I knew we had…
  • It still sucks: A goodbye letter from RestrictionsApply

    12 Sep 2014 | 12:47 pm
    When "Me" began WAS almost ten years ago, there was no Facebook, no Twitter, no concept of social media. In fact, smartphones didn't exist either. Blackberry, SMS, email and blogs, of course, were the way to go. I take pride in the fact that WAS was one of the first blogs out there with active participation from the co-authors (or is it co-posters?) and, most importantly, from our readers. In a matter of weeks, a small community was created, one in which we all shared a love/hate relationship with the advertising industry. Many things evolved over the years, most notably the range of topics…
  • Top 10 things I’ve learned from advertising

    12 Sep 2014 | 12:20 pm
    10. You’ll meet some of the most talented people in your life. Simply put, I’ve met artists, writers and people with endless amounts of talent that somehow ended up in advertising. They are priceless gems that are not appreciated and underutilized. 9. It is the best job in theory. In practice, advertising sucks because of agency culture, power plays, revisions, shitty clients etc. In theory though, advertising is the strategic use of creativity. That’s awesome except not every agency is built the same. Still, the process is often broken and you will know to redo one thing about twenty…
  • To be continued…

    12 Sep 2014 | 7:11 am
    This is my final message here on WAS. It’s been a hell of a run. We almost got to 4,000 posts. We tore shit up. We spoke our minds and hearts... We didn’t hold back. And now, this blog ends. There is more to come from all WAS contributors, but this blog will pass to a better life. For my part, I have loved these 9 years of hate filled love. I was able to truly find my passion, which is writing. We’ve bled, we’ve sweat and shed tears for this blog. We’ve had our asses dilated by an unforgiving industry that pushed us to the limit. But we’re still fucking here. We’re ending the…
  • Why advertising doesn’t suck

    12 Sep 2014 | 5:44 am
    For 9 years we’ve been ranting about why advertising is a piece of shit... and the fact is that there are some great things in advertising we overlook or simply don’t focus on because there’s so much to deal with. So yeah, for 9 years we’ve preached the contrary... though I insist, advertising doesn’t suck. I’ve met some of the most important people in my life thanks to advertising. You come into contact with interesting people, you learn a lot of a lot of industries, there’s never a dull moment, you learn to deal with a myriad of human tempers. In essence, it’s a whole life…
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    Content Marketing Institute

  • 5 Ways to Make Your Content Marketing More Memorable

    Scott Aughtmon
    23 Sep 2014 | 3:00 am
    What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact of this truth, it could change how you create content — and how positively it impacts your business. You might think that one of thereasons your business isn’t more successful is because prospects and customers are rejecting you. The fact is that this is probably not true. (Unless you have a generic or lousy product, then you’re right. They are rejecting you.) The real reason you’re not more successful could be something as simple as this: They…
  • How to Use Data to Create Content That Deepens Customer Relationships

    Loni Stark
    22 Sep 2014 | 3:00 am
    A core goal of content marketing is to build engaged audiences through the information and experiences they value. It goes beyond just optimizing a single click or purchase path, to generating loyalty. If you want to deliver relationship-building experiences with the right content delivered at the right moment to the right person, you need the right data. In this article, I explore how data can be used to create content that deepens customer relationships — rather than just optimizing a single transaction. Look beyond IP address If you’ve ever been on the hiring end of an…
  • Why White Papers Still Matter: Their Role in Effective Content Marketing

    Roanne Neuwirth
    21 Sep 2014 | 3:00 am
    Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel world? First let’s understand why the white paper has staying power. The best examples include: Rich, substantive content that educates, not sells New ideas that prompt and provoke innovative thinking A clearly…
  • This Week in Content Marketing: Was Apple’s U2 Giveaway Creepy or Smart?

    Joe Pulizzi
    20 Sep 2014 | 3:00 am
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher In this episode, Robert and I debate whether Apple’s decision to give away 500 million copies of U2′s new album was a brilliant content marketing coup or a creepy cautionary tale. We marvel at the growing number of software solutions for content marketers, and explore the growing gap between ad agencies and client needs. Rants and raves include a brilliant response to an online advertising critic’s rant about its shortcomings, an amazing example of storytelling as advertising by…
  • Adaptive Content: The Omni-Channel Technique You Need to Implement

    Noz Urbina
    19 Sep 2014 | 3:00 am
    Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores. But it’s more than retail and B2C. Every business model is impacted. We’re now in a multi-channel world where all consumers want tailored delivery. As we explore adaptive content’s very significant…
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  • ColensoBBDO Channels Gary Wright's 'Dream Weaver' For Cosmically Awesome Grocery Store Ad

    22 Sep 2014 | 9:51 am
    There's a new trend in town. Well, at least Down Under. Yea. Weird grocery store ads. Likely, you've seen the latest oddities from Aldi in Australia. Now we've got new ads from ColensoBBDO for a supermarket chain called New World. In an ad entitled Dreaming of Yams, a man and a woman talking in the break room at work agree to have dinner together. The woman says she's a vegetarian. They guy has no idea what that is. Until he enters the weird world of the produce section at New World where walking is optional, the veggies talk and Gary Wright's awesome 1975 hit, Dream Weaver, soothes.
  • Airline Hires Bikini-Clad Models For Photoshoot Then Denies It All Saying Photoshoot Was 'Unofficial'

    22 Sep 2014 | 9:15 am
    Well now here's some of the usual marketing double talk that just goes to show we really haven't progressed very far past the days when we all lived in caves. VietJet Air, which hired a bunch of bikini-clad models from modeling agency Venus for a photoshoot, is now denying the photos are official. A spokesperson said the "uncensored" photos were "leaked from a test shooting under a contract between VietJet Air and Venus and are not the official promotional photos of VietJet Air." Which begs the question, why did VietAir hire the models for the photoshoot in the first place? Just for fun?
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    Firepole Marketing Blog

  • 14 Secrets to Rank, Bank, and Promote Your YouTube Videos

    Guest Author
    23 Sep 2014 | 5:15 am
    Did you know that over 6 billion hours of video are watched each month on YouTube? That’s close to an hour for every person on Earth! And if that wasn’t enough, here are a few more eye-popping stats. Tweet it! As an internet marketer, this means YouTube is WAY too big to ignore. Can you imagine having your videos viewed by thousands of hungry buyers in your niche, buyers who want your solution to help them solve their pain and struggles? Cha-ching! There’s just one problem. There are only 20 spots on the first page of YouTube and VERY few people will check out the second…
  • 6 Things You Can Learn About Business from One Wild and Crazy Guy   

    Guest Author
    22 Sep 2014 | 5:15 am
    Life isn’t fair. That’s what your mama told you when you were a kid, and you’ve been dealing with it ever since. Some people are born lucky. They were born with talent. Drive. Focus. You read about them all the time. This one made six figures in six months. You’ve been in business two years and haven’t made half that much. That one wrote two posts and both of them went viral. You’ve written a hundred posts and you’re excited when your mom comments. It doesn’t seem fair that some people have multiple talents that bring them raving fans while many…
  • CEI 076: A New Kind of Networking with John Corcoran

    Steph Colbourn
    20 Sep 2014 | 5:15 am
    John Corcoran has been a politician, a speech writer, a lawyer, and an internet marketer. But despite these seemingly un-connected jobs, John’s always been great at building professional networks in his field. In fact, John is one of the most interesting people we know. And today, he’s going to let us in on some of the secrets and strategies he uses to build solid and trustworthy relationships. If we’re lucky, he might even share a few interesting stories, including one about talking spaghetti Westerns with Bill Clinton! Ready to network in a whole new way? All you have to…
  • How to Make Your Marketing Create More Sales

    Guest Author
    19 Sep 2014 | 5:15 am
    Today’s title – “How to Make Your Marketing Create More Sales” – might seem a little ambitious for a blog post. But truthfully, it’s not. The question of how marketing works is really quite simple. Even the answer is relatively simple – on the surface, at least. But most people have never seen the answer. They haven’t even seen the right question. If you’re focusing on an overcomplicated question, such as, “How can I make my marketing grow my business?” you’re likely to get overwhelmed by the seemingly endless options.
  • 5 Little-Known Landing Page Design Mistakes That Cripple Conversions

    Guest Author
    18 Sep 2014 | 5:15 am
    Landing pages are curious creatures, aren’t they? On the surface they seem very simple. Look a little closer, and you’ll see that a good landing page design is a well oiled machine where every element has its own, specific function. Most people already know the most common mistakes when it comes to landing pages: screwing up the headline, talking about features instead of benefits, using cheesy stock images. You know, the basics. Making mistakes like these is like dumping a bucketful of sand into your engine. It won’t take long until the whole thing comes to a screeching…
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  • Paul Noonan has passed away

    David Churbuck
    21 Sep 2014 | 7:15 am
    My dear friend Paul Noonan passed away at home in Cotuit yesterday, Sept. 20. As the arrangements for his memorial come together I'll share them here, along with my memories of the man. My condolences to his brother and sisters and his many friends. Like most people I googled his name and found this fitting tribute to Paul in a cruising guide to the New England Coast. This was doubtlessly back in early 90s when he was driving the red jeep with the "Friends Don't Let Friends Vote Republican" bumper sticker, clam rakes hanging out the sides because he was off to perform A Blessing of the…
  • Silicon Valley & Parachute Journalism | Om Malik

    David Churbuck
    7 Sep 2014 | 6:13 am
    When working for Forbes, I pointed out the dichotomy to my then boss, David Churbuck and he quipped: “Classic Parachute Journalism.” According to Wikipedia, “Parachute journalism is the practice of thrusting journalists into an area to report on a story in which the reporter has little knowledge or experience.” This is a term that has typically been used in context of reporters sent to foreign lands to cover hot stories. via Silicon Valley & Parachute Journalism | Om Malik.
  • Go Ride Boat

    David Churbuck
    22 Aug 2014 | 1:11 pm
    Just a lazy cruise around Grand Island in the gloaming of an August evening and what do we see but this vision out of The Great Gatsby, the magnificently restored 104-f00t Trumpy Fantail, Freedom of Newport, RI (naturally). I gave her all the channel she wanted.  
  • The Kettleers of 2014

    David Churbuck
    12 Aug 2014 | 11:14 am
    Cotuit's baseball season came to an end last night as Falmouth took the second of the three-game Western Division championship with a blow-out 17 hit, 10 to 2 victory at Lowell Park. I missed the game but as I drove into the village around 7:45 pm I passed the remnants of it and saw  a Kettleer walking down Lowell Avenue onto Main Street in his untucked uniform, his host family surrounding him, escorting him home f or the evening after a season of highs and lows, two bats sticking up in the air from his backpack on his shoulders, the wooden bats the Cape league is known for. I didn't…
  • Happy 375th Barnstable

    David Churbuck
    10 Aug 2014 | 5:28 pm
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    Ryan Stephens Marketing

  • 11 of My Favorite Blog Posts and News Articles from August 2014

    Ryan Stephens
    21 Sep 2014 | 7:49 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of August 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how…
  • How Asking for Help Can Transform Your Life

    Ryan Stephens
    14 Aug 2014 | 5:37 am
    Most of us are terrible at asking for help. We don’t want to seem weak, needy or incompetent. The problem is that our reluctance to ask for help can often turn a trivial problem into a hot mess. As an especially proud and stubborn person, I’m often guilty of spending countless hours troubleshooting a problem that someone else in my network could easily help me solve. Worse yet, I regularly complain about an issue instead of proactively taking steps to solve it. Maybe that’s why I was particularly intrigued when a member of my mastermind group, Carolynn Ananian, recently…
  • 8 of My Favorite Blog Posts and News Articles from July 2014

    Ryan Stephens
    31 Jul 2014 | 10:20 am
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of July 2014. I recommend identifying and diving into 2-3 that resonate with you. Focus less on the dopamine rush you get from hopping from article to article and more on how you…
  • 17 of My Favorite Blog Posts and News Articles from June 2014

    Ryan Stephens
    30 Jun 2014 | 12:41 pm
    With all the noise overwhelming our lives and our social streams it’s easy to miss the good stuff. Content like tweets, in particular, are especially perishable. That’s why I’ve always been a fan of highlighting some of my favorite posts at the end of each month. This is my effort to provide a little signal by curating some of the best/most interesting posts (of the 100’s I read) during the month of June 2014. Please use the comments section to recommend and share other posts you found useful and/or your best post from June. The commentary below the link is typically the…
  • 5 Key Principles of Courtship That Will Lead to Professional and Personal Success

    Ryan Stephens
    4 Jun 2014 | 7:13 pm
    The following was originally posted on Quora, by Dolly Singh, as an answer to the question, “What are the Best Kept Secrets of Successful Business People?” It’s been re-posted here, in its entirety with permission from the author. Have you ever known someone who seems to be able to get everything they want? The ones who seem to breeze through life effortlessly, making up their own rules as they go along, unaffected by the mundane realities of everyday life? Are some people just “luckier” than others, their roads already smoothly paved, helping them achieve their goals?
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  • the battle at the beach

    Ryan Prescott
    23 Sep 2014 | 5:00 am
    "Save the environment" PSAs are nothing new, but this spot for Coastal Cleanup Day uses a simple and powerful visual that really drives the point home in a tasteful way. It's no crying Native American, but it'll do.
  • jeter tribute #21975

    Ryan Prescott
    23 Sep 2014 | 5:00 am
    Nike and Gatorade have already released commercials showing their love and admiration for Derek Jeter as his storied career approaches its end. Now, Major League Baseball has thrown their hat (helmet?) into the ring with a simple, yet poignant spot showing the effect DJ has had on a whole generation of ballplayers - from inner city kids to up-and-coming superstars like Mike Trout. God bless, #2.
  • to key or not to key

    Ryan Prescott
    23 Sep 2014 | 5:00 am
    Rejoice, people-with-unusual-names-who-can-never-find-personalized-keychains-at-souvenir-shops - the keyless era is coming, so you won't have to settle for that name that kinda sounds like yours, only not really. (Our very own Kristien can probably relate to this spot.)
  • lots of warm sticky deliciousness

    Stephen Palinkas
    22 Sep 2014 | 5:25 am
    Exactly what you were thinking, Krispy Creme doughnuts. Yes, Krispy Creme is still around and they’re launching a new catering service in the UK. To help promote the launch, they created the Double Hundred Dozen box o’ doughnuts (that’s 2,400 doughy circles of love) and ran a Twitter contest to give it away to one lucky local business. They should probably make this a normal reoccurring thing, because... DOUGHNUTS!
  • not your average bunny

    Stephen Palinkas
    22 Sep 2014 | 5:15 am
    More and more brands are finally realizing the value of tapping into real-time conversations amongst consumers. Some do it better than others, but it's still good to see the shift. Just the other day a new meme took the Internet by storm: Sign Bunny. What is Sign Bunny you ask? More about that here. Okay now that you’re caught up on Sign Bunny, check out some of the brands that successfully used the meme. Funny how a little bunny can make a brand relevant.
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    Being Peter Kim

  • The answer is no.

    Peter Kim
    11 Sep 2014 | 6:39 pm
    Last year, I wrote a post asking "Can brands be human?" A year later, I'm certain the answer is "no." The post The answer is no. appeared first on Being: Peter Kim.
  • Six years, $60 million, and all I got was this stupid hoodie.

    Peter Kim
    19 Aug 2014 | 7:00 am
    Voting for SXSW 2015 sessions has started. If I get the chance to speak next year in Austin, I’d like to tell you about the last six years of my working life. Between 2008 – 2014, I committed my time, energy, and intellect to build a startup company as the first employee into a multi-million dollar, multi-national social […] The post Six years, $60 million, and all I got was this stupid hoodie. appeared first on Being: Peter Kim.
  • After a month in Seoul

    Peter Kim
    12 Aug 2014 | 6:45 am
    It’s been a month since I left Austin and started as chief digital officer at Cheil Worldwide. I’ve been almost entirely focused on work and in many ways, “the work is the work.” Strategy formulation, change management, and matrix operations are fairly straightforward. Of course not everything is the same and after a business trip […] The post After a month in Seoul appeared first on Being: Peter Kim.
  • Bringing digital innovation to the retail experience

    Peter Kim
    14 Jul 2014 | 7:14 am
    I’ve spent the past couple of weeks in Seoul getting up to speed on my team’s capabilities as well as our assets across the network. Last week, Cheil client Samsung introduced a new digital showroom experience called “CenterStage.” I just got here so I can’t take any credit for the build, but I can certainly be […] The post Bringing digital innovation to the retail experience appeared first on Being: Peter Kim.
  • Week One at Cheil

    Peter Kim
    7 Jul 2014 | 7:00 am
    Today marks the beginning of my first full week as chief digital officer at Cheil Worldwide. I arrived in Seoul last week and have been getting settled into my new role, meeting the teams resident at headquarters and starting to plan forward. The post Week One at Cheil appeared first on Being: Peter Kim.
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  • Canine Diabetes is a Drag

    Trisha Lyn Fawver
    19 Sep 2014 | 9:45 am
    Why is it that my poor pug Winston has to be like me in so many ways?  He could never see well, his ankles give out on him at random times, he was overweight, he snores, and now… he has canine diabetes.  Granted, he’s worse off than I am in the eyesight and diabetes departments – at least I can see with glasses and don’t have to take insulin… he’s pretty much totally blind now with his detached retinas and I have to give him an insulin shot once a day.  Le sigh… Since May, Winston hasn’t really been himself.  He started panting all the time.
  • Little Mermaid Stamped Manicure

    Trisha Lyn Fawver
    17 Sep 2014 | 9:45 am
    If you know me at all, you know that my favorite animated Disney movie is The Little Mermaid.  I love it so much that I collect almost all things Ariel and Ursula.  I broke my usual rule of not buying Christmas things until after Thanksgiving at the end of August because Hallmark came out with a new The Little Mermaid ornament this year and it was the last one on the shelf!  I couldn’t very well risk NOT getting it! Cut to the week before last, when I was at the salon chatting with my amazing hair stylist Kacie Kersey while she boosted my bottle red color.  I was chatting about how…
  • On the Top 100 Technology Blogs

    Trisha Lyn Fawver
    16 Sep 2014 | 1:00 pm
    I don’t know how it happened either, but yes, I’ve been included on a list of the top 100 technology blogs. is #73, which is respectable given that there are 27 other blogs I beat out.  The list looks like it was ordered by Alexa rank, which is cool.  I see some good blogs on there that I know and like, so I’m definitely in good company! Check out some of my favorites: Apps Gone Free Zac Johnson Ask Dave Taylor And now, the whole list, in handy infographic form: An infographic by the team at Rebateszone On the Top 100 Technology Blogs appeared…
  • Selling My Photos on Fine Art America

    Trisha Lyn Fawver
    15 Sep 2014 | 9:45 am
    A friend of mine called me an “accomplished photographer”.  Thanks Bill!  While I disagree, his kind words encouraged me to finally look into the realistic prospect of selling my photos as artwork.  He recommended I check out a site called Fine Art America over the more well-known Imagekind.  He recommended Fine Art America for their superb marketing materials, and I can see what he was talking about. I have been wanting to sell my photography for some kind.  I started by putting out photo books using Kindle Direct Publishing, but I also have photos that don’t fit into…
  • Exclusive 10% off at Born Pretty Store

    Trisha Lyn Fawver
    8 Sep 2014 | 11:00 am
    I’m always looking for new sources of nail art supplies or polishes.  Despite reaching out to many nail polish brands, I still buy all of the polish you see me talk about myself, with a few exceptions.  Recently, I discovered the Born Pretty Store as a resource for very cheap nail art supplies.  I first learned about them on Instagram, but never really followed up to look at their site until I saw them post some new dolphin water decals and a coupon code in the caption.  Sold! I looked at the site with the intention of buying just the dolphin decals, and when I saw they were only…
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    AdWeek: AdFreak

  • This 2,400-Pack of Krispy Kreme Donuts Is a Glazed Gift From Heaven

    23 Sep 2014 | 6:39 am
    Krispy Kreme has long been associated with the more diabetic parts of the American Southeast. But Krispy Kreme U.K. has outdone the Yanks with the Double Hundred Dozen, which is exactly what it sounds like: a box of 2,400 doughnuts. My left arm hurts just typing that. The box measures 11.5 by 3 feet and requires eight Krispy Kreme staffers to deliver it. So, no, it's not a regular menu item. Rather, it was a marketing stunt for the company's new catering service, and was given to a company called 360 Resourcing Solutions, which won a contest on Twitter. Hopefully it comes with a few…
  • These Are the Top 18 Names That People Really, Really Want on Their Coke Bottles

    22 Sep 2014 | 2:21 pm
    Sparking people to collect, hack and do all kinds of things with them from earnest to cynical, Coca-Cola's #ShareaCoke promotion has taken on a life of its own. And now there is some interesting data on which names are most sought after.  Terapeak, an eBay analytics firm, has scoured the site to uncover behavioral trends behind this campaign. Aron Hsiao, copywriter and consultant for social media operations at Terapeak, tells AdFreak that his team used several sophisticated search techniques to identify auctions of named Coke bottles. "Across all #ShareaCoke bottles, just around…
  • This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are Indeed Hilarious

    22 Sep 2014 | 1:15 pm
    Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells SFGate that the promotion is "the best business move I have made in years," says the whole thing started when Yelp blackmailed him. Cerretini claims Yelp called him 20 times a week asking him to advertise. He did, to the tune of $270 for six months. But when he stopped advertising, he claims his reviews turned negative and one of his best reviews even vanished. That, according to Ninth…
  • Kevin Smith's New Movie Was Inspired by This Insane Ad Seeking a Part-Time Walrus

    22 Sep 2014 | 12:02 pm
    Hollywood movies aren't usually based on prank ads, but Kevin Smith's latest proudly is. The comedy-horror hybrid, titled Tusk, is about a crazy person (played by Michael Parks) who wants to surgically modify a sane person (played by Justin Long) into a walrus. The inspiration for the bizarre story came from a similarly quirky classified ad from Britain that offered free housing to anyone willing to act like a walrus, in costume, for two hours a day. "Whilst in the walrus costume you must be a walrus," read the ad, "there must be no speaking in a human voice, and any…
  • Iceland's Police Have One of the World's Cutest Instagrams

    22 Sep 2014 | 9:01 am
    What is it about law enforcement that makes it so delightful when they actually try to have fun in social media? It's probably just enjoyable to see the softer side of people who are trained to use deadly force and deal with the bleaker aspects of society. The Seattle police set the bar in this regard, of course, with their fascinating and amusing Twitter account. But now, the Instagram account of the Reykjavik, Iceland, police force has been brought to our attention—and it's a real mosaic of cute. It's full of fun pics of animals and kids and people on the force doing goofy…
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    Marketing Pilgrim - Internet News and Opinion

  • Google upgrades My Maps; quite the nifty marketing tool

    Cynthia Boris
    22 Sep 2014 | 3:18 pm
    If you’d like to know all of the cities in the world James Bond has ever visited, there’s a map for that. You can even specify which Bond; Connery, Craig or Moore. Check the box and watch the location markers appear and disappear. With the new Google My Maps (previously Google Maps Engine Lite), you can create a map for just about any location-based data set with  images, descriptions, custom icons, and more. If you have an Android phone, you can even create and update your maps with the My Map app. (Say that 3 times fast.) This isn’t a totally new concept, but Google…
  • Google lets new users say ‘no thank you’ to Google+

    Cynthia Boris
    22 Sep 2014 | 2:33 pm
    For the past few years, Google+ has been building up the user numbers the easy way – by requiring people to have an account if they want to use Gmail, YouTube or other Google service. It’s been an issue for many, especially when they hooked their wagon to YouTube and forced people to use their real names on their video uploads. People yelled and Google backed off, a little, but now it looks like they’ve taken a big step back. Larry Kim of The Wordstream Blog, discovered a change in the way Google is doing business. Now, when you create a new Gmail account, you no longer have…
  • Friday Social Round-up: Facebook Media, Pinterest Halloween and More

    Cynthia Boris
    19 Sep 2014 | 2:30 pm
    It’s Friday. Time for another round-up for stories that were too late or too small to digitally print. I hear the weekend calling my name, so let’s get to it. Facebook Media Facebook thinks celebrities can use some help getting started on Facebook, so they’ve created a new portal called Facebook Media. The portal is aimed at musicians, authors, actors and studios so when they talk about “fan” engagement they mean it in the truest sense of the word. The site is filled with inspiring success stories from Game of Thrones, Donald Trump, and Stephen Amell (The Arrow)…
  • Facebook ad revenue: more money for less time

    Cynthia Boris
    19 Sep 2014 | 1:48 pm
    A lot of people spend a lot of time on Facebook. That’s a given. But when eMarketer broke down the numbers, they found something very interesting. When you compare time spent on site and ad dollars as a percentage of the whole, it simply doesn’t add up. Looking at all digital activity in a day, Facebook users spend about 21 minutes on the site (that’s a lot!) which is 6% of all digital time. (That’s not so much.) Let’s be clear, those numbers are for the entire population, about half of which doesn’t go on Facebook at all. When you look at just adult…
  • Twitter says they have more impact on tech sales than any other social network

    Cynthia Boris
    18 Sep 2014 | 1:02 pm
    As Facebook warns marketers about less exposure, Twitter invites tech marketers over for celebration. A new survey (paid for by Twitter) shows that tech shoppers are 40% more likely to discover new products on Twitter than any other social network. I don’t doubt this for a minute. But I don’t think it’s happening for the reason Twitter wants you to believe it’s happening. This isn’t about Twitter’s amazing ability to reach tech shoppers – it’s about the social media landscape. Pinterest is an excellent discovery engine but it doesn’t favor…
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    Marketing Interactions

  • How Did Buyers Get Here?

    3 Sep 2014 | 9:28 am
    I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that continues to astound me during internal interviews is the lack of knowledge about how buyers get here. In other words, how buyers become customers. Each of these roles knows their piece of the puzzle, but more often than not, I don’t see a big picture view based on connecting the pieces from start to finish, including the bumps along the way. For…
  • B2B Marketing Content Must Address "Soft" Factors

    24 Aug 2014 | 12:40 pm
    For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside. In the personas I help my clients create, a lot of research goes into what I call "orientation." Orientation is an attempt to identify commonalities across the personalities of people who tend to hold the roles that our marketing and sales programs pursue. These…
  • Are Salespeople Screwing Up B2B Marketing Performance?

    22 Jun 2014 | 1:17 pm
    I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. As one of the emails was from a company I'd thought "got it," it occurred to me that the salesperson just screwed up my perception of the company they work for. This made me wonder how much salespeople may be screwing up marketing performance now that more marketers are being tasked with proving contribution to revenues and business objectives, not simply lead generation. Before…
  • The B2B Funnel is Now a Sieve

    8 Jun 2014 | 4:02 pm
    The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will find they have a very leaky funnel. I'm not talking about using them, I'm talking about considering how they all work together. If you want to plug the holes, it's time to consider:…
  • B2B Marketers Must Stay In the Game to Prove Business Impact

    20 May 2014 | 7:03 am
    I was reading an interview with Laura Ramos, VP and Principal Analyst with Forrester, and a couple of things she said caught my eye: “The ideal model for understanding how B2B buyers buy is a life cycle, not a funnel.” “When your sales involve multiple buyers in a complex, highly considered process, and when there is a distinct hand-off from marketing to sales—it can get a bit murky when figuring out where marketing’s influence ends and sales’ influence begins.” The question that came up for me (and has for some time) is: Why is there a distinct handoff? If you look at the first…
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    A Source Of Inspiration

  • Is YouTube the next TV?

    Armando Alves
    8 Sep 2014 | 6:49 am
    YouTube:Lab at Ars Electronica places a recurring  question: is YouTube the next TV? From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required). Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how…
  • Trash-talking GIFs

    Armando Alves
    8 Sep 2014 | 6:19 am
    The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents. From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players. You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message. Now, when can…
  • Destiny: Planet View

    Armando Alves
    2 Sep 2014 | 4:01 pm
    One of the most expected game titles launches next week: Destiny, is a next generation first person shooter developed by Bungie. And to add even more suspense to the title, a new cinematic experience launched to day, created by 72 and Sunny. Street View is one of the most notorious Google technologies being used, repurposed for Planet View, as we have a first person exploration of the planets featured in the game. Narration, gameplay videos and tooltips introduce the (future) player to Destiny’s environment and probable enemies. Be sure to turn up the volume.  
  • What’s wrong with my car? There’s an app for that

    Armando Alves
    28 Aug 2014 | 4:52 pm
    A new project on Kickstarter, promising to make you look less ignorant whenever your car has problems. Fixd plugs a dashboard sensor and sends notification to your phone when problems arise. The app provides multi-vehicle support, with notifications and advices on what you should do to fix it. Coming from someone who’s almost clueless regarding car mechanics, shut up and take my money.    
  • Hashtag my ass

    Armando Alves
    26 Aug 2014 | 3:52 pm
    It’s been a while since i’ve discovered a decent personalised video,  but this on from Stink Digital to promote Etienne de Crécy’s new single “Hashtag My Ass” is quite impressive. The interactive music video at connects to your Instagram profile and selects photo/hashtag combinations to appear onto record sleeves in the video. The video created is then available for direct upload to Etienne de Crecy’s YouTube channel, superdiscount3. Mine’s below and it’s bootylicious.
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  • It’s A Boy! Meet Marlon Kalehoff!

    Max Kalehoff
    21 Sep 2014 | 8:17 am
    Our nerves were shot. Laura had “laughing contractions” during dinner on Thursday, seven days past due date. We drove to Mt. Sinai Roosevelt Hospital, and our new baby boy came out a couple hours later. No drugs, all natural, just some labor hypnosis podcasts. Enter Marlon Norbury Kalehoff, born 12:12am on September 19, 2014, weighing 7.7 pounds. Laura and I thought the name Marlon was cool. We decided to honor his great grandfather Norbury with the middle name. He has a huge appetite, and is sleeping through the night (so far, knock on wood). His brother and sister think…
  • Kayak Fishing

    Max Kalehoff
    6 Sep 2014 | 4:26 pm
    Since I was a toddler, I’ve fished Long Island Sound waters most seasons from an outboard runabout. Common catches include bluefish, striped bass, flounder, fluke and (undesirable) sea robins. I always wanted to try reeling in bluefish and stripers from a sea kayak with light tackle. It seemed like a more immersive and vulnerable thrilling method of fishing. You can drift naturally right at the surface, and maneuver easily in shallow and rocky shorelines. I also liked the idea of quickly strapping a light, seaworthy vessel to the top of my car at a moment’s notice, and launch…
  • USPS Paddles The Scenic Route

    Max Kalehoff
    30 Aug 2014 | 6:24 am
    When you think of paddles, you think of scenic outdoors while traveling efficiently and elegantly through water. Though this is a different sort of paddling trip. Last weekend, I ordered online a paddle for my ocean kayak, and it was shipped via USPS Priority Mail 1-Day. I’m not an efficiency expert. I don’t know much about shipping and logistics. Yet the route my paddle took just doesn’t look right. At four days (and counting), the delivery didn’t meet the “1-Day” promise. Here’s a screenshot of  my paddle’s tracking information,…
  • Whatever Pleases You (On Your Personal Blog)

    Max Kalehoff
    28 Aug 2014 | 4:32 am
    “There is something about the personal blog,, where you control everything and get to do whatever the hell pleases you.” That’s according to Fred Wilson, in an essay about a New York renaissance in personal blogging. I agree. I write on this website about things that please me — my work, my family and interests like sailing, farming, cooking and Costco. Shakeshack Singles please me, so I chose to include one as the feature image of this post. Sometimes I decide to switch the visual themes around. Sometimes it pleases me to do or publish nothing…
  • Cockroaches and Pop-Up Ads

    Max Kalehoff
    18 Aug 2014 | 6:19 pm
    The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”). They’ve come with some great quotes as well. The first, on the beloved pop-up ad: Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad…Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions…
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    Rescue Marketing

  • Big Data, Small Business

    Mark Riffey
    22 Sep 2014 | 2:09 am
    Last week, we talked about questions. Questions tend to produce answers and more questions, which can result in a pile of stuff that overwhelms a small business. As a business and client base scales, these questions produce data that you can use for guidance, decision making and to ask even better questions. Again, this can result in a pile of stuff (data, in this case) that overwhelms a small business. A common reaction to this phenomena is to ignore the data, or to be so overwhelmed by its volume that you can’t discern anything from it. Entrepreneurs tend to want to do it all and if…
  • Ask great questions

    Mark Riffey
    15 Sep 2014 | 2:34 am
    I’m always looking for better questions to ask. Good questions educate me about a situation or a mindset someone is in and help me understand where they’re coming from. Great questions can open the mind of the person you ask the question of. They tend to create discussions that create slight momentum shifts toward changes previously considered “impossible”,  “too costly” or in conflict with existing thoughts, processes and mindsets that are considered sacrosanct. Asking great questions without belittling or embarrassing the person being asked is an…
  • ROI: Why they don’t take your call

    Mark Riffey
    4 Sep 2014 | 3:21 am
    These days, it isn’t about the shine; it’s about what happens when the shine wears off. Will your business owner clients think positively of you a year from now because of an investment you championed? They’d better. Without buy in from everyone involved, resistance is the best you can expect the next time you visit. As for this time – If you can’t explain to a random person in the lunch room or the warehouse why their employer should buy your stuff, it’s going to get picked to shreds. ROI and the Why-To-Buy The key to being successful is establishing…
  • Save your bacon: Backup your stuff

    Mark Riffey
    2 Sep 2014 | 4:00 am
    Today was yet another one of those days that come far too often. A day when someone tells me their computer crashed and they have no backups. For months. This isn’t a computer at home that’s used for email, Facebook and maybe an occasional game. This computer is used to manage their customers’ technical data and no one has bothered to back it up. We’re talking several gigabytes of contact information, among other things. The stumper for me is this: Despite the fact that a sizable portion of this company’s tens of millions in revenue depends on the data this…
  • What are your compelling reasons?

    Mark Riffey
    27 Aug 2014 | 3:32 am
    This past week, I’ve had several conversations revolving around why people don’t buy, why people stop buying, how we can get them to use what they bought and how we can get them to switch to our product instead of a competitor’s. These conversations all have the same foundation: Giving people a compelling reason to change. Whether we’re talking about buying, changing what they use, or using what they’ve bought, people need compelling reasons to change what they’re doing – even if they’re not doing anything. Without compelling reasons –…
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  • Madden NFL Giferator

    15 Sep 2014 | 6:56 pm
    The Madden GIFERATOR is a highly sophisticated NFL GIF engine. Their aggressive, bleeding edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game, all season long. The result is an ever-growing arsenal of customisable GIFs football fans can hurl in the face of their rivals. Check out the site here
  • Think like a marketer. Behave like an entertainer. Move like a tech startup.

    10 Sep 2014 | 7:09 pm
    If you have 15 minutes to spare, this short Cannes seminar is a good way to spend it. PJ Pereira takes us backstage and shares how Pereira & O’Dell is set up to deliver true integration in their work. He presents a very simple model based on Story, Distribution, Application, and he highlights the need to integrate technique and skill sets rather than channel or format. The title “Think like a marketer. Behave like an entertainer. Move like a tech startup.” references this new approach that effectively combines Madison Avenue, Hollywood and Silicon Valley.  
  • The DNA project – A New Kind of Musical Co-Creation

    9 Sep 2014 | 2:35 pm
    “When the DNA Project is complete, we’ll have a new kind of an album, one that you can reach into and trace each song back to its origin.” J.Viewz To me this is just mind-blowingly awesome. I’ve been a huge fan of Electronic Music Producer and Composer J.Viewz ever since I saw him playing “Teardrop” by triggering samples using vegetables. He is constantly pushing the boundaries of how music can be experienced and in this case created. With The DNA Project he is totally redefining how music is made by opening up the entire creative process. The DNA Project…
  • Adidas Predator Boot

    8 Sep 2014 | 1:16 am
    Pretty cool site for the new Adidas Predator boot. I’m not sure how much further these companies can push the tech on footy boots. Makes me think of toothbrushes – how much can they say about a thing that does one thing?? Anyway take a look… The site is here
  • Hashtag My Ass

    5 Sep 2014 | 3:46 am
    Etienne de Crécy has cracked (!) the secret of hashtagging. And all you Twitter-Instagram campaigners can go packing. Connect your Instagram account to Etienne’s site and see your very own video version of his new single. Now shake your booty. My own Instagram account @tbuesing did surprisingly well in the array of vinyl sleeves. It instinctively picked the best shots. Or let’s say it is driven by the right analysis of my hashtags (‘Sunset – No Filter!’). It even uploads the result as my personal video to YouTube as you can see below: All the users’…
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    All You Need Is A Good Idea!

  • It’s never useless if it makes you smile

    Jay H. Heyman
    22 Sep 2014 | 6:50 am
    OK, I am a word person, and do tend to focus on ideas expressed in language, as opposed to graphics. A witty headline will usually grab my attention more quickly than a clever graphic. But I am not immune to the appeal of the unexpected, be it in a phrase or a logo. And when anything passes the “Smile test,” as in, "Did I respond warmly to the idea” then I don’t care if it’s a finished commercial or a rough idea sketched on a torn napkin. As the following shows, I don’t even care if it’s a marketing idea. Clever and unexpected is wonderful in art, architecture, fiction,…
  • I have no idea what this is selling. But I love it.

    Jay H. Heyman
    18 Sep 2014 | 7:25 am
    (Photo credit: Wikipedia) Maybe it’s selling black jackets? Or perhaps choral music? Or is it because I am the father of two girls that I don’t care what it’s selling? Because in 46 seconds this video has the emotional impact of the entire Sleepless in Seattle movie. Why it has fewer than 700 views is hard for me to understand, but my legions of reader will soon dramatically increase that number.  It is totally visual, so no worries if you don’t understand a word. (Turns out, a German DIY company, Hornbach, recently released this spot, so I guess they’re selling house paint. ) If…
  • Sorry, this ad showed me nothing

    Jay H. Heyman
    15 Sep 2014 | 7:38 am
    Every once in a while I come across an ad that is so good I can’t wait to share it with you. And then there are the ones that I want to share because I just don’t get it, like the one above for Extra gum. I simply don’t understand what they are trying to say. Well, that’s not totally accurate. I assume that the message is that the gum is long lasting. But you almost have to intuit that thought, because it surely is not communicated in the ad. Not in the headline, not in the slogan, not in the visual. Though admittedly that thought is referenced in the single line of copy,…
  • Broccoli, cilantro and chopped liver

    Jay H. Heyman
    11 Sep 2014 | 7:20 am
    Chopped liver, decorated with mushrooms and carrots. (Photo credit: Wikipedia) What do all the foods above have in common? They each are polarizing tastes; some love ‘em, some hate ‘em. But few feel neutral about them. (As a wise sage said, long ago, “It was a brave man who first ate an oyster.”) I am food fortunate enough that I will eat most foods, though I have never developed a taste for tripe. But at least I have tried it, so I don’t just think that perhaps I will not enjoy it. I know I do not like it.  “The point is to be willing to try things that are unfamiliar.” That…
  • Nothing like a bookbook

    Jay H. Heyman
    8 Sep 2014 | 7:10 am
    (Photo credit: Wikipedia) So I said to myself, “You have been embedding a lot of videos in your blog lately. Cut it out.” And then I saw this video from Ikea, and like a one-week old New Year’s resolution, my determination disappeared. Take a look at this spoof of modern technological advancements, and no matter your previous feelings about Ikea, you will be jealous and awed. As I was.
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    Seth Godin's Blog on marketing, tribes and respect

  • But the Beatles were out of tune

    Seth Godin
    22 Sep 2014 | 2:33 am
    The pedant (that's what we call someone who is pedantic, a picker of nits, eager to find the little thing that's wrong or out of place) is afraid. He's afraid and he's projecting his fear on you, the person who did something, who shipped something, who stood up and said, "here, I made this." Without a doubt, when the Beatles played Shea Stadium, Paul was a little out of tune. Without a doubt, the Gettysburg Address had one or two word choice issues. Without a doubt, that restaurant down the street isn't perfect. That's okay. They made something.  Sure, make it better, by all means put…
  • Producers and consumers

    Seth Godin
    21 Sep 2014 | 2:00 am
    In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else. In the long run, though, the smart producer wins, because the consumer comes to forget how to produce. As producers consolidate (and they often do) they are the ones who ultimately set the agenda. Producers do best when they serve the market, but they also have the power to lead the market. The more you produce and the more needs you meet, the more freedom you earn.        
  • What everyone reads

    Seth Godin
    20 Sep 2014 | 2:41 am
    Everyone used to read the morning paper because everyone did. Everyone like us, anyway. The people in our group, the informed ones. We all read the same paper. Everyone used to read the selection of the book of the month club, because everyone did. And everyone used to watch the same TV shows too. It was part of being not only informed, but in sync. Today, of course, that's awfully unlikely. Only 1 or 2 percent of the population watch the typical 'hit' show on cable. Of course, it's entirely possible that everyone in your circle, the circle you wish to be respected by, is watching the same…
  • What are you seeking at work?

    Seth Godin
    19 Sep 2014 | 2:06 am
    Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. They seek an environment where they won't feel pushed around, surprised or taken advantage of. Other people want challenge and autonomy. They want the opportunity to grow and to delight or inspire the people around them. They seek both organizational and personal challenges, and they like to solve interesting problems. Without a doubt, there's an overlap here, but if you find that your approach to the people around you isn't…
  • Two elements of an apology

    Seth Godin
    18 Sep 2014 | 2:08 am
    Compassion and Contrition "We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up, it was an error in judgment for us to underinvest in pilot allocation. Even worse, we didn't do everything we could to get you on a flight that would have helped your schedule. We'll do better next time." That's what contrition sounds like. We were wrong and we learned from it. The disappointing thing is that most people and…
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    Ogilvy Blog Aggregator

  • Allianz #Cecinestpas : Ceci n’est pas qu’un #hashtag

    22 Sep 2014 | 1:10 am
      Allianz France lance avec Ogilvy&Mather Paris, dans le cadre de la nouvelle campagne « Ceci n’est pas », une plate-forme de communication qui entend souligner le rôle essentiel des objets qui nous entourent parce qu’ils acquièrent une valeur émotionnelle et qu’il est important de les assurer.   Inspiré par le spot télévisé de la campagne, Social@Ogilvy a construit un contenu spécifique et une stratégie d’influenceur afin de positionner sur les réseaux sociaux le message de la marque, en commençant par l’implanter au sein de la communauté…
  • Trending Now: #MBFW #NYFW

    17 Sep 2014 | 12:36 pm
    There is no other industry more visual than fashion, so it is no surprise that New York Fashion Week took social media by storm last week. So, what can we learn from New York Fashion Week (besides what we should be wearing next spring)? Accessibility Beyond NYC New York Fashion Week did an impressive job at making events accessible to the public — even if you couldn’t physically attend at the Lincoln Center. The livestreamed fashion shows received over 1.5 million views from around the world. By doing this, they’ve helped bridge the gap and democratize fashion. I’ve never been in…
  • Firefighting at Sony

    17 Sep 2014 | 3:07 am
    ‘The Amazing Spider-Man 2′ made a cool $700m+ at the global box office. Elsewhere, the news for Sony was less rosy. We’ve written about Sony multiple times over the years, rarely in a good light. A parody Twitter account of the company’s CEO, Kazuo Hirai, often makes for entertaining reading. The company can’t seem to catch a break.  Its latest financial results, released today, warned of a $2.2bn loss for the financial year, the sixth loss in seven years. For the first time since 1958, the company will not pay a dividend. Much of the blame fell to the ailing…
  • How to Pitch Social To A Public Park

    17 Sep 2014 | 2:52 am
    Written by Jen Chae, Social@Ogilvy  HK   How would you pitch a public park? I was sitting on a park bench in the heart of Hong Kong when my social-centric mind decided to practice pitching. No, not the type of “pitching” you’d normally see at a park – but envisioning the park as a potential client and thinking how I would go about putting together a proposal. Random, I know, but pitching to a park is actually a perfect hypothetical example. It just goes to show there’s always a reason to pitch social, even if it isn’t obvious at first. If something as unexpected as a public…
  • New Media Favs #1: BBC World Service

    15 Sep 2014 | 4:33 am
    Remember when the term “new media’ referred to CD-ROMs and such. I made quite of few of those and remember the term being applied to this new form of interactive media. A few chapters later – the Internet, social media and the shrinking newspaper industry – and new media can be applied to those media companies that are transforming. I remain sensitive to the pain of news media businesses – especially those that grew up inside newspapers. Still, I am excited about new models of journalism that are coming out of all that. Following Neiman Lab helps in discovering many of these new…
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  • A Return (to blogging) (
    8 Sep 2014 | 6:06 pm
    Somewhere over the course of the last few years I found myself writing and blogging less and less. I am not sure why this is but I wanted to change all that. So much has changed and transpired that I think I became paralyzed with the fear of having to “catch up” on all that I missed covering. One thing that has remained constant has been my system of tagging things that I would like to one day write about, and drafting the outlines or beginnings of posts via mobile. This system has left with me with a graveyard of links and half started posts that never saw the light of day. On…
  • New Time Warner Cable Speeds for NYC (
    30 Jun 2014 | 6:15 am
    I got an unexpected email from Time Warner recently stating that they were changing  Internet speeds for all subscribers.  If you have the latest cable modem, you simply need to call to activate the new speeds, and if not, they send you new hardware (and a box to return your old modem) – which is what I had to do.  This is interesting to me on a few fronts.  First, this seems like interesting timing given the recent customer complaints against Time Warner.  It also happens to be during the TWC Comcast merger time period which many do not seem to understand. Finally, that this all…
  • Thoughts on Facebook Slingshot (
    18 Jun 2014 | 11:09 am
    (cross posted to Medium to see what happens) Yesterday Facebook put out their latest app about temporal photos and video with the launch of Slingshot. At it’s core, it’s a photo and video messaging tool that lets you very easily create content to share with friends. However there are a few interesting things that are notable about a new app from Facebook. Facebook is not required. Upon signing up for Slingshot you are greeted with a prompt to enter your mobile number, confirmed with a code, then on to create a new username. Noticeably missing from this process is an easy signup with…
  • Personal Finance Tracking Apps (
    25 Apr 2014 | 5:14 am
    I recently read the NYTimes writeup of a ton of personal finance tracking apps and wanted to share my own thoughts. My conclusion is that there are a ton of apps out there, all take a ton of work, and none do the job quite right. This is a big opportunity as these apps can look at your personal spending habits, see SKU level data, and piece together very interesting demographics about a person.  There are lots of advertising opportunities surrounding this data, up selling to other products, and of course managing the funds someone has. Looking at my “Finance” apps folder it seems…
  • Getting to the bottom of the funnel (
    23 Apr 2014 | 5:22 am
    I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here. To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place. When I…
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  • Can We Trust Women Empowerment Ads?

    22 Sep 2014 | 7:45 am
    Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physical actions like running or throwing a ball like (you guessed it) a girl. The ad, directed by women’s rights documentary maker Lauren Greenberg, has been hailed as an empowering one for both genders by proving that perceptions of what women can and cannot do are vastly man-made. The ad joins a growing list of them that highlight strong, powerful women who are comfortable in their own skin, including those from brands…
  • What will your verse be? #theworldneedsart #artneedsyou

    28 Aug 2014 | 11:08 am
    The non-profit organization Art as Action means a LOT to me. I've been on the board for 2 years and counting. While I don't perform, my daughter and granddaughter do. They embody the concept of Artivism, which is to perform in support of community, to share something bigger than the individual. This organization is focused on people, and the concept that art is fundamentally a part of the human condition. We believe: the world needs ART. Art needs YOU See below: ART as ACTION nurtures & cultivates a wide range of Artivists including:  People with Parkinson's Disease who uncover their…
  • STOP Making These Writing Mistakes

    25 Aug 2014 | 4:30 am
    Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure laziness, but the mistakes I see in the daily missives I receive make me cringe -- especially when they come from #womenofdistinction for whom I have great respect. Here are five mistakes you should be aware of and eradicate from your writing: You type and then simply hit, "send." Whoops, did you even give your email a once-over? If you haven't had enough coffee before you hit reply all you may be sending along a…
  • #nevergiveup #womanofdistinction Woman of Distinction

    21 Aug 2014 | 11:17 am
    Yes I have tattoos. Yes I am pursuing my dreams of becoming a model... I have been told on several occasions that everything about me is perfect for modeling if only I didn't have those tattoos ... I've honestly thought about removing them to advance ... I have put each and every one of these beautiful tattoos on my body for a reason. Most of them are reminders ... visual tokens that show me how far I have come in this life ... I have spent years perfecting the art of loving myself fully and I have decided to not comprise who i am because my style doesn't for into the category mold of…
  • #WomenofWIPIN - Women in the Pet Industry Rock!

    18 Aug 2014 | 9:15 am
    by Yvonne DiVita The women of WIPIN rock big time! WIPIN is Women in the Pet Industry. I am a member. A proud member. This past weekend I experienced such profound acceptance by a large group of business women, it made me glad to be alive. Over and over, at the WIPIN conference in Portland, OR, women were saying, "Everyone here is so friendly! I am amazed by how giving they all are!" That's the catch-phrase of the weekend... Giving. The conference itself was about Growing. But we don't grow until we GIVE, isn't that true? Each woman brought a unique set of ideas with her. Each woman was an…
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    David Meerman Scott - Web Ink Now

  • The power of SlideShare for social sharing

    David Meerman Scott
    22 Sep 2014 | 7:16 am
    Less than a month ago, I released a presentation on SlideShare titled The New Rules of Selling.  Because many of you viewed the presentation and shared it on social networks, the presentation has been viewed more than 107,000 views as I write this. Thank you. 
  • How OPEN Cycle communicates relentless simplicity to customers

    David Meerman Scott
    17 Sep 2014 | 12:57 am
    OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to create an organization completely around their vision of the company’s character and then set a goal to communicate that directly to the marketplace. OPEN’s greatest assets are the fantastic engineering that goes into creating the best mountain bikes in the world, and the stories they convey to their customers about…
  • Blog redesign on the HubSpot marketing platform

    David Meerman Scott
    15 Sep 2014 | 9:09 am
    One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
  • My Best Business Advice for College Students

    David Meerman Scott
    10 Sep 2014 | 6:43 pm
    It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind the Brand TV with Bryan Elliott. Bryan and I discussed what university students can do now to stand out in the future job market. This advice isn’t just for those in their final year. In fact it is more important for those starting their university education.
  • Creating Ridiculously Good Content the Ann Handley way

    David Meerman Scott
    10 Sep 2014 | 6:42 pm
    The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your writing from awkward or awful to electric or elegant. She’s your favorite teacher, cracking you up while her tough love gets you to do the work to improve.
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  • OTA Releases Unsubscribe Study

    Matthew Vernhout
    17 Sep 2014 | 12:01 pm
    It has been over a decade since CAN-SPAM became the defacto North America email marketing law, which seems like a lifetime ago, and barely three months for CASL and it seems that the never ending stream of people saying “don’t use the unsubscribe link” still seems to march on. To compare and test this theory the Online Trust Alliance (OTA) has started reviewing large commercial senders to verify that they are taking the needed steps to properly allow email recipients to stop further communications of types of communications. Consumers understand that subscribing to an email…
  • CASL – Three Weeks Later

    Matthew Vernhout
    25 Jul 2014 | 2:51 pm
    Canada’s Anti-Spam Legislation (CASL) has now been in force for a few weeks and, surprising to many, the world did not end for Canadian email marketers on July 1, 2014. Overall my observations show that email hasn’t been dramatically impacted for most marketers that were following best practices and properly recording the consents that they were collection prior to CASL. However, for some marketers that may have been loose with permissions, or have been using purchased lists, their programs have been severely impacted. While many have said that the spam problem will not be solved…
  • Myth: COI makes you CASL Compliant

    Matthew Vernhout
    16 Jul 2014 | 1:59 pm
    I’ve read two articles lately that seem to give the opinion that Confirmed Opt-in emails are going to make you CASL compliant. I’m going to explore that Myth and tell you why it is just not true. Myth: Using confirmed opt-in (aka. Double opt-in) will make your email collection data compliant under CASL. Details: Using Confirmed opt-in for your email program is a great way to ensure that you have good clean data in in your list, however simply enabling this feature alone does not make you CASL complaint. There are several pieces of information that also need to be made available at…
  • CRTC Infographic Regarding Consent

    Matthew Vernhout
    17 Jun 2014 | 10:47 am
    As part of the CRTCs ongoing efforts to clarify CASL they have released this Infographic explaining the differences between “Express consent versus implied consent”. For more FAQ responses from the CRTC and other infographics head over to the CRTC’s Anti-spam Resource Center. *Image source CTRC
  • CASL Countdown: Week 2 – The Home Stretch

    Matthew Vernhout
    16 Jun 2014 | 1:22 pm
    CASL enforcement is now just 2 weeks away and I’m sure there are lots of little things to get in place. Lets quickly check the things you need to have in place to make sure we haven’t missed anything. Data collection sources – You have reviewed and identified all the data collection points in your marketing communication programs from Point of Sale to web forms and event based collection practices (fishbowl and paper forms). Data sending sources – You have a clear understand of all your output sources, if this is unclear for email consider turning on DMARC in reporting…
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    Online Marketing Blog - TopRank®

  • 31 Predictions on the Future of B2B Marketing

    Lee Odden
    23 Sep 2014 | 5:22 am
    Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses.
  • 3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

    Lee Odden
    22 Sep 2014 | 6:59 am
    As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital PR and Social Media will only grow as the year finishes out and into the next. To satisfy that interest, we’ve already started publishing marketing predictions for next year and with over 9,000 social shares, the future is definitely on every…
  • Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

    Ben Brausen
    19 Sep 2014 | 3:45 am
    Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.  AllTwitter The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC] - Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the…
  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
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    Ads of the World™

  • Public Safety Canada: Words Hurt

    23 Sep 2014 | 7:45 am
    See the work at Advertising Agency: Manifest Communications Inc., Toronto, Canada Account Director: Hilary Roberts, Andrea Kligman Technical Producer: Neem Baha Producer: Rebecca Germond Art Director: Paul Bonsell Copywriter: Logan Broger Development Team: Orbital Studios Video Producer: David Smith Director: Wayne Craig Production Company: Holiday Films Editing Studio: Panic and Bob
  • Xbox / Sunset Overdrive: The Un-Filmable Game

    23 Sep 2014 | 7:23 am
    Advertising Agency: twofifteenmccann, USA Chief Creative Officer: Scott Duchon Art Director: Tor Kologlu Associate Creative Director / Copywriter: Neil Bruce Senior Producer: Brandon Romer Director of Integrated Production: Alex Spahr Business Director: Peter Goldstein Account Management Supervisor: Nathan Shamban Account Executive: Niko DeMordaunt Production Company: MJZ Director: Tom Kuntz Executive Producer: Scott Howard Line Producer: Emily Skinner Director of Photography: Chris Soos Production Designer: Jahmin Assa Editorial Company: Mackenzie Cutler Editor: Gavin Cutler Assistant…
  • Oreo: Sounds of Oreo

    22 Sep 2014 | 2:33 pm
    There are more than a thousand ways to eat an Oreo. What’s yours? Advertising Agency: DödaVänster, Buenos Aires, Argentina Chief Creative Officer: Francisco García Otero Creatives: Nicolás Berretta, Pedro Rivero Group Account Director: Santiago Fernández Barrio Executive Producer: Ignacio Gonzalez Lorenzo Designer: Tomás Palazzo Production Company: Satisfaction Published: September 2014
  • Nestea: Big lemon fridge

    22 Sep 2014 | 2:30 pm
    McCann Taipei helped NESTEA bring the “Big Lemon Refrigerator” to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message. Advertising Agency: McCann, Taipei, Taiwan Creative Director: Paul Hung Art Director: Wing Lin Copywriter: Evan Fu Photographer: Frank Cheng Published: September 2014
  • Nescafé: A thousand red mugs

    22 Sep 2014 | 2:26 pm
    Advertising Agency: Drap, Zagreb, Croatia Account Director: Vladimir Karmelić Art Director: Ana Petak Copywriter: Aleksa Tatalović Account Assistant: Ana Cetinić Published: April 2014
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  • The Fableists "The Epic Thread" (2014) 2:25 (UK)

    23 Sep 2014 | 5:05 am
    This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability. Country:  United Kingdom Commercials:  Fashion Read more about The Fableists "The Epic Thread" (2014) 2:25 (UK) Add new comment
  • The Fableists "The Epic Thread" (2014) 2:25 (UK)

    23 Sep 2014 | 5:03 am
    This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability. Country:  United Kingdom Commercials:  Fashion Read more about The Fableists "The Epic Thread" (2014) 2:25 (UK) Add new comment
  • SMSupermalls apologises for rape shirt - but it's plagiarized too.

    22 Sep 2014 | 10:39 pm
    SMSupermalls in the Philippines are in trouble today. Somehow this t-shirt, with the line "It isn't rape, it's just snuggle with a struggle" made it to their shops. Someone out shopping found the shirt, tweeted this and it was soon retweeted many times. This RAPE shirt is being sold at @smsupermalls. How irresponsible. Rape is a very serious issue. Jesus. Adland:  marketing mishaps Read more about SMSupermalls apologises for rape shirt - but it's plagiarized too. Add new comment
  • X-Box “The unfilmable game.” (2014) 4:20 (USA)

    22 Sep 2014 | 6:46 pm
    Xbox gets dark and twisted on its new live action game play of Sunset Overdrive--a game that never should have been turned into a live-action trailer. It's a nice comment on the over-the-top nature of games. Country:  United States Commercials:  Entertainment Read more about X-Box “The unfilmable game.” (2014) 4:20 (USA) 1 comment Add new comment
  • VIA Rail encourages students to visit their parents more often

    22 Sep 2014 | 5:12 pm
    As cool as being a student at an out-of-town university is, there are some flaws, too. For one thing, you have to be responsible for laundry, housework, meals and all the stuff your parents usually do. Country:  Canada Commercials:  Transport & Travel Ad type:  press & poster ads Read more about VIA Rail encourages students to visit their parents more often Add new comment
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    Marketing & Strategy Innovation blog

  • Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

    20 Sep 2014 | 2:42 am
    Essential reading for the weekend… They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean@PsyBlog) shares some of the latest work in Happiness: 10 Fascinating New Psychology Studies Everyone Should Know Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: Roger Dooleyneuromarketingweb resourcesbrainsellingpsychologyproductivity
  • Young People Are Driving Less and Buying Fewer Cars a Trend That Will Continue

    20 Sep 2014 | 2:30 am
    A while back I spent an afternoon talking with a team of future watchers from Toyota. They were touring the globe talking to people about the changing nature of the world and its impact on the types and volumes of cars that will be purchased. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: youngageDick Stroudautomobileconsumer trends
  • Design Is Eating The World

    20 Sep 2014 | 2:22 am
    Henry Ford famously said that his customers could a car painted in any color so long as it was black. Many people misunderstand that quote. It wasn’t that he didn’t care about his customers needs, but that manufacturing efficiency trumped style. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: designGreg Satellchangefunctionalitydesign thinking
  • Serious Games for Medical Assisting Instructors and Students

    20 Sep 2014 | 2:01 am
    Practice, the line of 3D, multiplayer Serious Games developed by Muzzy Lane Software for McGraw-Hill Education, which already includes Practice OperationsPractice Marketing, Government in Action, and Practice Spanish: Study Abroad, is about to get a new addition: Practice Medical Assisting. Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: serious gamesEliane Alhadeffhealthcaretrainingeducation
  • Manipulation vs. Customer Focus, Dilbert-style

    19 Sep 2014 | 1:29 pm
    One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus: Facebook Like Google Plus One Linkedin Share Button Tweet Widget Tags: neuromarketingmanipulationethicsRoger Dooleypersuasionintegrity
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    mobileStorm » Digital Marketing Blog

  • Report: Targeting Subway Passengers May Be an Effective Mobile Marketing Strategy

    Mobile Marketer
    23 Sep 2014 | 6:00 am
    If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding them. Naturally, this leads to a fast-emerging area of opportunity for mobile marketers. In a recent study called “Mobile Crowdsensing” conducted by researchers at New York University Stern School of Business, Temple University, and Sichuan University, the number of mobile deals purchased actually increased when train cars…
  • NinthDecimal Report: Are Retailers Dropping the Ball When It Comes to Influencing Shoppers on Smartphones?

    Mobile Marketer
    22 Sep 2014 | 6:00 am
    The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of sales. But only 28 percent actually get them. That’s according to NinthDecimal’s just released quarterly “Mobile Audience Insights Report,” which focuses on the retail industry and examines how mobile is increasingly influencing consumers’ path-to-purchase. A key takeaway from the report is that mobile…
  • New Numbers Call for Record Global Smartphone Shipments This Year

    Mobile Marketer
    18 Sep 2014 | 6:00 am
    We’re in the home stretch of 2014. And the trajectory of global smartphone shipments has become crystal clear. Juniper Research now estimates that the number of smartphone shipments will approach 1.2 billion this year. If you’re not keeping score at home, that’s an increase of 19% from 985 million in 2013. “The market is expected to be driven by growth in emerging markets, due to a continued surge in sales and adoption of low-cost Economy ($75-$150) and Ultra-Economy (sub-$75) smartphones,” Juniper says. Other key findings from Juniper’s data include: Apple…
  • Engaging Female Millennials: Remember Diversity, Inspiration, Idealism

    Mobile Marketer
    17 Sep 2014 | 6:00 am
    Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a more ethnically diverse generation than any that has come before.” A new eMarketer report, “Millennial Women: How Their Social Network Usage, Shopping Habits, and Personal Finances Add Up” makes strides toward understanding this cohort. In tandem with release of the report, eMarketer staffers interviewed executives at a…
  • Why Digital Marketers May Want to Make Video a Higher Priority

    Mobile Marketer
    16 Sep 2014 | 6:00 am
    Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years. Yesterday, Ooyala’s Q2 2014 Global Video Index Report revealed that mobile consumption exceeded 25% of all online viewing in the second quarter of this year. Even more impressive, the data shows, is that over the past two years, mobile views increased by more than 400% “Cisco recently forecast that video traffic could make…
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    Service Untitled

  • A New Chapter for Service Untitled

    8 Sep 2014 | 7:25 am
    I started Service Untitled way back in April 2006 to document my experiences running customer service teams at a variety of quickly growing companies. I wanted to learn from others and share what I had learned myself. As it turns out, running customer service at quickly growing companies took up a lot of time and as I continued to get busier in my “day jobs,” I had less time to blog. My mom (who readers know as Cheryl) took over most of the regular blogging in January 2010, with me continuing to contribute every now and then. Since then, she has gotten busier with her…
  • Can Facebook emotionally manipulate customer service?

    2 Jul 2014 | 7:59 am
    The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. In case you haven’t heard about it, or rather if the study was condoned by anyone in the field of ethical behaviors and studies, Cornell University and Facebook manipulated the thoughts of 700,000 Facebook users. So what did they do? In a week long “social experiment,” the News Feed content was changed. Some Facebook users were presented with happy and positive…
  • Do consumers who spend more get better service?

    6 May 2014 | 10:31 am
    While we are all taught to make our customers our priority in business, do we as a rule offer the same service to the consumer who only frequents our store during the holiday buying season, or do we make exceptions and bend further to the left or to the right when it comes to mitigating bad customer experiences depending on the customer or how much they have spent? If we listen carefully, we learn what our customers need because they will tell us either directly or indirectly, and in order to engage new customers, we often depend on word of mouth and our reputations. No matter how great our…
  • Budget cuts for the IRS result in unreliable customer service

    28 Apr 2014 | 11:19 am
    Tax season is finally over, and those economic gray hairs have been remanded back to the colorists at our hair salons, but budget cuts continue to show a significant decline in the Internal Revenue Service to the American public. When Ben Franklin said, “The only certain things in life are death and taxes,” perhaps we are all entitled to a better level of public service; at least while we’re alive. The Government Accountability Office reports $900 million in costs have been cut from the IRS since 2010. Those budget adjustments have resulted in less personnel, less training,…
  • Maintaining customer loyalty in an impersonal digital world

    21 Apr 2014 | 8:26 am
    I’ve often thought that customer loyalty was all about making the customer the king by maintaining transparent ethical practices, sound policies, and impressive customer service. Technology, however and the busy retail world of the Internet brings more competition, more inventory, convenience, and cheaper prices. Shopaholics notoriously are in the constant search for the best prices and the best choices, so what is any retailer to do? After all, a business can’t survive on one visit per customer; then comes that uphill battle to gain repeat business. As we finally morph into the…
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    Toronto Marketing Blog: Published by Bekhor Management - Professional Practice Development

  • Cyclists, here's the greatest sticker!

    Toronto Marketing Blog
    15 Sep 2014 | 6:53 am
    We're going off topic today folks! I found this sticker on a bike path (sorry, I can't remember where but I will post an update when I see it again) and I HAD to stop and take a photo. I figured my fellow Toronto cyclists would appreciate this. The address is too small on the photo but I think it says As an aside (I guess the marketer in me has something to say after all!), if you use promotional materials for your practice, make sure the web link and other contact details are large enough for its many uses... intended and otherwise. - Sandra Bekhor,…
  • Getting creative with gift-giving at law firms

    Toronto Marketing Blog
    12 Sep 2014 | 12:24 pm
    I was recently interviewed by Grant Cameron at The Lawyers Weekly on memorable promotional products for law firms. The article spans the practical and the innovative.   Here is a short excerpt:Sandra Bekhor, president of Bekhor Management in Toronto, believes giveaways can enhance awareness and goodwill with prospective clients, employees and recruits, although it won’t sell an audience that’s not interested... In future, she notes, strategic giveaways might involve items with subliminal messaging such as earbuds from a firm that bills itself as a good listener, a…
  • Law firms - Craft the right message to stand out from crowd

    Toronto Marketing Blog
    11 Sep 2014 | 12:26 pm
    I was recently interviewed by Natalie Alcoba  at The Lawyers Weekly on crafting a branding message for law firms. In her article she demonstrates that the subject is somewhat controversial.   Here is a short excerpt from her article:Branding is as much an internal exercise as it is an external one, adds Bekhor. Often, however, companies will develop a logo and a tagline, only to have it “sit there.” She suggests a formal launch that explains to everyone in the office what the brand means. It is “more than just an FYI,” she notes, and should show people…
  • Turning strangers into clients: A social media roadmap for interior designers and architects

    Toronto Marketing Blog
    3 Sep 2014 | 6:46 am
    I will be delivering an accredited webinar for interior designers and architects, Turning Strangers into Clients: A Social Media Roadmap.  Here's an excerpt from the program:Social media is one of the most valuable and versatile practice development tools ever to be available to the A&D industry. And yet, its performance has ranged from inconsistent to disappointing.  Is it simply a roadmap that’s missing? This one-hour webinar explores a fresh perspective on leveraging social media - not for likes, tweets and shares - but rather for laser focused, goal oriented action.
  • Going bigger might not always be better - Expanding your law firm requires careful analysis

    Toronto Marketing Blog
    8 Jul 2014 | 2:46 pm
    We often use growth as a metaphor for success. But is it really?  Grant Cameron at The Lawyers Weekly takes a closer look at this very question, with his article 'Going bigger might not always be better', in which I was quoted. Here is a short excerpt:...“Whatever your goals are, make sure you are clear on them first before you make a decision about expansion and be honest with yourself about what those are,” Bekhor says. “You could blindly expand your firm, add three new lawyers, and at the end of the day you’re taking home the same salary or doing work that you don’t…
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    David Airey, graphic designer

  • Pass it on

    David Airey
    18 Sep 2014 | 5:01 am
    I’ve got six copies of the new Logo Design Love book to give away. Cerovski, by Bunch All I ask is that when you’ve finished reading, give the book to someone you think would like it, and ask that person to do the same when he or she has finished. To get a copy, just leave a comment asking me a question you want answered in a followup post. Ask me anything. If I get more than six questions I’ll draw names randomly on Wednesday Tuesday, then email you for your address. — Update: 22 September 2014 Thanks for the questions, just a few more than expected! I’ll get…
  • OPENING, by Christopher Willits

    David Airey
    16 Sep 2014 | 11:31 am
    OPENING is a beautifully immersive audio visual recording by San Francisco-based Christopher Willits. “For years, I’ve imagined the work I do in music, photography, video/film, immersive audio and meditation all coming into one space. Sound and light can transform and inspire our imaginations. It can be used as a tool to awaken our consciousness.” “There are no actors or dialogue in this film. The audience and their perception is the main character, and everyone’s imagination is going to create some meaning that’s relevant to their own experience. My intention is to create…
  • Antisocial media marketing

    David Airey
    10 Sep 2014 | 11:31 am
    My Logo Design Love Facebook page has been “liked” more than 300,000 times, yet even the most popular newsfeed update (the photo album that’s screen-grabbed below) isn’t shown to everyone who has chosen to see what I share. That number at the bottom of the image is what I’m talking about — “127,104 people reached.” It’s not that the other 60 percent just weren’t using Facebook at the time. It’s that Facebook limits the reach in order to sell me the attention of the page’s supporters. Thing is, a reach of about 40 percent is now way…
  • Drone over Burning Man

    David Airey
    5 Sep 2014 | 1:31 pm
    Tycho Awake. A fitting track to pitch with footage of a drone over Burning Man. Filmed by Fest300 on a GoPro Hero 3+. I’ve never visited the “playa” but I think about it every time I see photos.
  • Hiiibrand Awards winners

    David Airey
    2 Sep 2014 | 12:45 pm
    Now into its fifth year, the latest Hiiibrand Awards winners were announced just before the summer. It was a pleasure to sit on the judging panel, and here are a few identities that stood out. I was particularly keen on this 2013 project for the children’s department in Copenhagen’s central library. It was designed by Hvass&Hannibal (visitors to Creative Review, Brand New, and The Fox is Black are likely to be familiar with it). Another playful one, created in 2013 for boda, a “forest garden kindergarten.” It was designed by Chengdu Ridunshe Culture & Communication.
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  • The Fableists "The Epic Thread" (2014) 2:25 (UK)

    23 Sep 2014 | 5:05 am
    This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability. Country:  United Kingdom Commercials:  Fashion Read more about The Fableists "The Epic Thread" (2014) 2:25 (UK) Add new comment
  • The Fableists "The Epic Thread" (2014) 2:25 (UK)

    23 Sep 2014 | 5:03 am
    This is the story of The Fableists a sweatshop-free and chemical-free clothing line that practices sustainability. Country:  United Kingdom Commercials:  Fashion Read more about The Fableists "The Epic Thread" (2014) 2:25 (UK) Add new comment
  • SMSupermalls apologises for rape shirt - but it's plagiarized too.

    22 Sep 2014 | 10:39 pm
    SMSupermalls in the Philippines are in trouble today. Somehow this t-shirt, with the line "It isn't rape, it's just snuggle with a struggle" made it to their shops. Someone out shopping found the shirt, tweeted this and it was soon retweeted many times. This RAPE shirt is being sold at @smsupermalls. How irresponsible. Rape is a very serious issue. Jesus. Adland:  marketing mishaps Read more about SMSupermalls apologises for rape shirt - but it's plagiarized too. Add new comment
  • X-Box “The unfilmable game.” (2014) 4:20 (USA)

    22 Sep 2014 | 6:46 pm
    Xbox gets dark and twisted on its new live action game play of Sunset Overdrive--a game that never should have been turned into a live-action trailer. It's a nice comment on the over-the-top nature of games. Country:  United States Commercials:  Entertainment Read more about X-Box “The unfilmable game.” (2014) 4:20 (USA) 1 comment Add new comment
  • VIA Rail encourages students to visit their parents more often

    22 Sep 2014 | 5:12 pm
    As cool as being a student at an out-of-town university is, there are some flaws, too. For one thing, you have to be responsible for laundry, housework, meals and all the stuff your parents usually do. Country:  Canada Commercials:  Transport & Travel Ad type:  press & poster ads Read more about VIA Rail encourages students to visit their parents more often Add new comment
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    Osocio Weblog

  • New Budweiser PSA isn’t a dog’s breakfast

    Tom Megginson
    22 Sep 2014 | 5:00 am
    I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But the ending totally redeemed it: Author: Tom Megginson
  • Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

    Oriana Lauria
    21 Sep 2014 | 11:00 am
    Women spend over 3,000 days of their lives menstruating. Pretty normal stuff. Yet, many people feel uncomfortable when it comes to discussing anything related to menstruation - except for the classic put down: “you’re a bit grumpy. Are you on your period?” This is why Andy and Sophie, two teenagers from Girls Who Code, decided it was time to end the awkward and help the discussion ‘flow’. Author: Oriana Lauria
  • Son admits he’s straight in this video from Queer Lisboa

    Marc van Gurp
    21 Sep 2014 | 10:30 am
    In a family where homosexuality is the norm, the son comes out of the closet. This spot is from Queer Lisboa, the Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films, a genre known as Queer Cinema. Related Queer Lisboa posts: - Brave Heart comes out of the closet in Lisbon - Perfect Ad For A Gay Film Festival (2012) (Buzzfeed) - You’ve Seen More Gay Movies Than You Think (2011) - I’m gonna be Mister Pink (2010) Author: Marc van Gurp
  • A Marriage to Remember

    21 Sep 2014 | 1:00 am
    This intimate portrait is about Pam White. At the age of 61 she was given a diagnosis of early-onset Alzheimer’s disease. She had a fine and good life with her husband and three children. Filmmaker Banker White discovered through this documentary the power of the marriage of his parents.
  • Jon Hamm wants YOU to stop rape culture

    Tom Megginson
    19 Sep 2014 | 9:05 am
    He may play a real bastard on Mad Men, but by all accounts Jon Hamm is a great guy in real life. So I’m not surprised he is the spokesperson for this campaign for the White House that obliquely addresses the problem of rape culture: Author: Tom Megginson
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    Greg Verdino's Marketing Blog

  • My Next Move: Bridging London and NYC for The Digital Consultancy

    Greg Verdino
    16 Sep 2014 | 4:45 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • What You’ll Learn When You Learn To Code

    Greg Verdino
    21 Aug 2014 | 8:10 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • 10 Signs You Don’t Have a Strategy

    Greg Verdino
    14 Aug 2014 | 9:23 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Taking the Long View of Near-Term Change

    Greg Verdino
    22 Jul 2014 | 10:14 am
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
  • Keynoting the 2014 IDEA E-Biz Forum

    Greg Verdino
    22 May 2014 | 12:37 pm
    We've Moved! Update your Reader Now. This feed has moved to: Update your reader now with this changed subscription address to get your latest updates from us.
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    Servant of Chaos

  • Must-See Sessions at Social Media Week, Sydney

    Gavin Heaton
    20 Sep 2014 | 12:41 am
    Social Media Week, Sydney is just around the corner. It is the first time that the event has been run in Australia but the organising team, Simon Micarone, David Wesson and Will Ockenden have high hopes for it becoming a regular feature on the Australian conference landscape. Running all week, from 22 September through to 26 September, there are a great range of sessions, keynotes and master classes to participate in. But if you are like me, you may need to ration yourself in an effort to learn but also continue delivering for clients. With this in mind, I have selected some of the must-see…
  • Marketing Led Sales – a new era for Hubspot and CRM

    Gavin Heaton
    19 Sep 2014 | 3:46 am
    Back in the beginning of 2013, I released a research report into the field of marketing automation. It investigated the challenges faced by marketers – from the explosion in digital and social channels to the newly emerging connected consumer and sought to map out the strengths of the various marketing technology vendors and their software offerings. In this report, I had identified that: HubSpot looks to upset the apple cart. With the focus on inbound marketing I predicted that HubSpot was well placed to become a future category leader. At the recent INBOUND2014 conference, HubSpot…
  • 13 Trends in Online Communities

    Gavin Heaton
    14 Sep 2014 | 4:36 pm
    In July 2014, the folks over at GetSatisfaction surveyed professionals working in marketing, product development and support to understand their use of online communities. With more than 800 responses, the report reveals that, in many instances, companies are in the early stages of community building. Sixty-one percent of respondents have a customer community, and 33% of those had only been running for a year or less. An additional 25% had only been running their community less than two years. Over the last 2-3 years, there has been a growing awareness of the value of customer communities,…
  • Ready, Set, Startup at Muru-D. You’ve Just Got the Weekend

    Gavin Heaton
    12 Sep 2014 | 3:04 am
    Now that the dust has settled on the first intake of startups into the Muru-D incubator, the team are ramping up the next round of startups. But the thing is, you’ve now only got the weekend to apply. The startups who secure a spot at Muru-D benefit from six months of tailored support designed to get you ship shape: Bootcamp is a week long intensive that covers the basics Milestone mapping sets out the agreed reference points between your startup and Muru-D Mentoring is on-going and includes Telstra and external experts Networking focuses on getting your business investor ready It’s a…
  • Bye, Bye Buyosphere – A journey of disruption, disrupted

    Gavin Heaton
    9 Sep 2014 | 4:16 pm
    Focusing on the customer journey is never easy. After all, customers are fickle, transitory, loyal and contradictory. I am somebody’s customer. You are. We are all somebody’s customer. And being a customer is an emotional experience. We buy on whim, impulse or trigger. We may plan, research and save as long as we like, but decisions can be swayed by friends, connections, a good salesperson. Or even a lingering smell. But knowing this doesn’t make easy for businesses – even marketers don’t make it easy for marketers. With every click, interaction and purchase, with every review,…
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  • Snickers and Johnny (Football) Manziel team up. And YouTube viewers cheer …

    Ryan Jones
    13 Sep 2014 | 3:51 am
    September is one of my favorite months.  (American) Football season kicks-off and the weather is generally great for BBQ and games. Snickers recently teamed up with social media star “Johnny Football” for a fun video that helped the brand perform well on YouTube over the past 31 days. Skittles may have had more views over the past 31 days, but Snickers dominated share of ratings (29% share) in the confectionery category on the back of strong engagement around the “Johnny JamBoogie” video.                     Snickers…
  • This chart shows how savvy brands are pulling away on social networks

    Ryan Jones
    9 May 2014 | 5:07 am
    Data Courtesy of eBench Astute observers of social media understand that social networks are governed by network effects. While studying category dynamics over at eBench, the team noticed an interesting trend happening across a variety of categories (Beauty, Prestige Autos, Food, etc.). Network effects predicted that brand leaders don’t just grow faster, they tend to pull away from the rest of the category on social networks.  Indeed, size explains a large amount of growth–up to 85% in socially mature categories. This means that today’s growth on a social network is in…
  • Grabbing those mobile ad dollars

    Ryan Jones
    20 Mar 2014 | 12:23 pm
    Mobile ad revenues are exploding… eMarketer’s latest numbers show a strong surge for mobile spending amongst advertisers.  You’ll notice that we have a clear two horse race between Facebook and Google for ad revenue share. Interestingly, Facebook is expected to take market share from Google in 2014.  And, we’re yet to feel the impact that Pinterest is going to have on overall market share once it fully launches its ad product. Indeed, Pinterest is set to make a significant dent in the mobile ad space over the next 2-3 years. With the rise of the visual web, industry…
  • Why getting spoofed just might be the best thing that can happen to a quality YouTube video

    Ryan Jones
    16 Jan 2014 | 2:10 am
    As marketing investment behind digital continues to grow and mature, we are starting to see some enjoyable branded YouTube “video wars” taking shape–even in more traditional categories like Prestige automotive.  Rarely have we seen auto rivals get this up close and personal as they battle it out in the digital marketing arena.       Just this fall, Mercedes-Benz launched a successful viral video featuring funky dancing chickens.  In its Prestige Automotive autumn 2013 digital review, eBench identified “Chicken” as the single best performing YouTube video in…
  • Facebook: Losing youngsters to mobile upstarts?

    Ryan Jones
    30 Nov 2013 | 4:56 am
    Today, The Drum reported that the widely popular Mobile Messaging service WhatsApp leapfrogged Facebook to become the leading mobile social messaging service. With the rise of Snapchat, WhatsApp, WeChat (China), Vine, and the continued popularity of Instagram in 2013, there has been speculation and discussion across the second-half of 2013 that Facebook is losing its Mojo with the young/hip crowd. For the first time Piper Jaffray’s initially launched its semi-annual report on the habits of American teens, Facebook lost its spot as the most important social network among teenagers. …
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    Experience: The Blog

  • Learn From Firms That Transformed In The Internet Era To Prepare for the Collaborative Era

    Augie Ray
    30 Aug 2014 | 12:20 pm
    "Those who cannot remember the past are condemned to repeat it."   - George Santayanaphoto credit: Hampton Roads Partnership via photopin ccIn my last post about the Collaborative Economy, we examined the companies that made mistakes at the beginning of the Internet era in order to learn what organizations can do differently today, at the beginning of the collaborative era. Many large companies were too confident in their existing brand strength and business models, so they did not see the need to innovate until new consumer behaviors were already diminishing revenue and income…
  • What Marketers CANNOT Learn From The #IceBucketChallenge

    Augie Ray
    22 Aug 2014 | 12:18 pm
    Credit: slgckgc via photopin ccI love internet memes, but I hate the way each one gets turned into fodder for advertising publications and agency bloggers to (try to) turn the event into a "teachable moment" for marketers. While a trend is hot, news sites and agencies strive to build more attention and traffic with a form of newsjacking, leveraging interest in a trending topic to create attention for themselves. Right now, this is happening with the Ice Bucket Challenge, with dozens of news, blog and LinkedIn posts telling marketers what they can learn from this meme. I do not agree…
  • New York Times Admits Its Native Advertising Violates FTC Rules

    Augie Ray
    15 Aug 2014 | 8:14 am
    Photo Credit: Me!Two weeks ago, John Oliver's bit on Native Advertising went viral--at least in marketing circles--but it was hardly the most disturbing thing to be published that week on the alarming and growing practice of sponsored content in mainstream media. While I enjoyed the humorous (and accurate) critique on Oliver's "Last Week Tonight," featured an even more troublesome item, entitled "New York Times Tones Down Labeling on Its Sponsored Posts."The New York Times, long considered a U.S. national "newspaper of record" due to its professional ethics and reporting…
  • The Innovation Imperative: Customer Loyalty Won't Save Your Company From the Collaborative Economy

    Augie Ray
    10 Aug 2014 | 12:44 pm
    “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”                                       ― Peter F. DruckerOne of the mistakes that successful companies make when faced with profound change in the business environment is to believe that their loyal customers will stay loyal, both to the brand and traditional business…
  • New (and Very Old) Consumer Attitudes Support Rapid Growth in the Collaborative Economy

    Augie Ray
    4 Aug 2014 | 6:51 am
    Many people assume that the sharing or collaborative economy is something new and innovative, and as a result, it is subject to caution and skepticism, but is this really the case? I often wonder if people considered today's burgeoning collaborative economy models in a historical context, might their caution and skepticism be lessened? Airbnb, LendingClub and Zipcar are new, but the collaborative economy is not; in fact, when considered in a historic context, it is not collective consumption that is new but the idea of private ownership and individual consumption that are quite recent…
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    The Future Buzz

  • You Should Avoid All Types Of Sugars (Natural & Artificial)

    Adam Singer
    22 Sep 2014 | 9:19 am
    Previously I wrote a post predicting in the future sugar would be viewed much the same way we view cigarettes today (it is, in a word: toxic). Since then, I’m pleased to see that Dr. Lustig’s research linked in my previous post has continued to be shared, the latest example of which was via 2014 documentary entitled Fed Up.Here’s the trailer if you didn’t see it yet (definitely worth watching the documentary in full when you get a chance):In case you didn’t catch on by now, the singular substance most responsible for obesity and the health crisis globally is…
  • How Audio Branding Simplifies A Brand’s Communications

    Guest Author
    11 Sep 2014 | 1:50 pm
    The following is a guest post from Future Buzz community member Colleen Fahey.One of the difficulties of managing a brand’s content (and overall) strategy is making sure that, despite the various messages and methods used, all efforts consistently reflect well on the brand — providing an opportunity to create coherence and meaning in a distinctive way.As new communication channels are developing and current channels are evolving, marketers need to gain consistency across all mediums and customer touch points more than ever.Add in the fact many new touch-points are audio-enabled,…
  • Who Actually Still Watches TV? The Old

    Adam Singer
    8 Sep 2014 | 9:02 am
    One trend that I continue to share is the decline (and IMO inevitable death) of cable TV and the dumb pipe overall. It is obsolete technology that lives on purely due to habitual behavior of some. It’s also in many ways a tax on the tech illiterate (a monetary and perhaps more importantly time tax).So we already know millennials don’t watch TV. But clearly some still do as we still see the churn of cliché reality garbage, manic 24 news cycles and formulaic dramas / sitcoms unceremoniously pumped out via aging infrastructure.It all begs the question: who still squanders…
  • Six Measurement Practices PR Pros Can Borrow From Marketers

    Guest Author
    20 Aug 2014 | 11:53 am
    The following is a guest post from Future Buzz community member Heidi Sullivan.Way before “PR” or “marketing” came to be, humans were doing something both disciplines hold (or claim to hold) dear: telling stories. So if telling stories is core to what we do, – and it is, as we tell our brands’ or clients’ stories to improve awareness, reputation and, ultimately, the bottom line – why is it that PR pros seem to have such a hard time securing the budget to do just that?Two words (and I’ll give you a hint, I’ve already used them): the bottom line. OK, fine, that’s three…
  • Today’s Chinese Customer: Living at the Speed of Light

    Guest Author
    19 Aug 2014 | 8:40 am
    The following is a guest post from Future Buzz community member Ernie Diaz.Confusion reigns around the question of engaging today’s Chinese consumer. The question holds lucrative promise for those who can answer it, as China’s Internet economy is rivaling America’s in terms of scope, and eclipsing the West’s in terms of growth.Thus the classic marketing approach in China, taken by both native and foreign organizations, treats the Chinese as consumers first. The result has been the same media-saturated, mind-numbing environment we have in the West: jingles, neon logos, photo-shopped…
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    Damn, I Wish I'd Thought of That!

  • Simplest way to get people to buy from you

    Andy Sernovitz
    23 Sep 2014 | 7:00 am
    If your product isn’t all that different, how can you get people to buy from you? Look for the simplest possible improvement in the experience, not the product. Example: I buy Del Monte beans because I don’t need to mess with a can opener. It only takes one great feature to put you in the lead. Find it or add it.
  • Why did the white can freak everyone out?

    Andy Sernovitz
    22 Sep 2014 | 7:00 am
    Many people got angry about this fun Coke can. (Read: 1 2 3) Why? Because it looked like a Diet Coke can. You didn’t realize that you were drinking the wrong thing until it was too late.  There are a few interesting lessons from this: Testing is important. You need an outside perspective and a fresh look to catch things that your internal team missed. Complexity is a problem. With hundreds of products, The Coca-Cola Company has so many possible points of confusion that it’s probably very hard to avoid things like this. Who’s in the middle? When you have lots of products,…
  • Check it out: NFL Bad Lip Reading

    Andy Sernovitz
    21 Sep 2014 | 7:00 am
  • Your talkers can say it better with a gift

    Andy Sernovitz
    19 Sep 2014 | 7:00 am
    This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for their friends, you give them a great opportunity to talk about you. But that’s not all. Tonx makes it even easier to share by…
  • 5 good reasons to work at GasPedal

    Andy Sernovitz
    18 Sep 2014 | 10:00 am
    My company, GasPedal, and its brands, and, are growing fast. We’re looking for talented, passionate people to join our team in Austin and Chicago. Here are five reasons why we love working here — and why we think you will too: 1. Good Mission: Make real change by helping the good guys win. 2. Good Jobs: Do challenging, interesting, and satisfying work. 3. Good Workplace: Enjoy a healthy culture, sensible policies, and a personal life. 4. Good People: Work with hardworking, passionate team of people you’ll like. 5. Good Living: Earn nice pay at a…
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    The FastSpring E-Commerce Blog

  • FastSpring Ranked in Software Magazine’s “Top 500”

    4 Sep 2014 | 9:49 am
    Software Magazine Ranks FastSpring as one of the World’s Largest Software Companies SANTA BARBARA, CA—September 1, 2014: FastSpring, a software industry leader offering a complete e-commerce solution for payments and subscriptions, is ranked for the first time in Software Magazine’s list of top 500 software companies. FastSpring landed at 444 in the Software 500, a revenue-based annual ranking of the world’s largest software and services suppliers, targeting medium to large enterprises, their IT professionals, software developers, and business managers involved in software and…
  • FastSpring Wins "Customer Service Department of the Year" Silver Stevie Award in 2014 International Business Awards

    19 Aug 2014 | 10:54 am
    Santa Barbara, CA—August 13, 2014—FastSpring was named the winner of a Silver Stevie® Award in the Customer Service Department of the Year category in The 11th Annual International Business Awards today. The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2014 IBAs received entries from more than 60 nations and territories. More than 3,500 nominations from organizations of all sizes and in…
  • FastSpring Wins “Customer Service Department of the Year” Silver Stevie Award

    25 Jun 2014 | 11:09 am
    Santa Barbara, CA– June 14, 2014 – FastSpring was presented with a Silver Stevie® Award in the Customer Service category in the 12th Annual American Business Awards in Chicago last night. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
  • SpringBoard Release Roundup: New Localization, Partner Reseller Stores, Support Articles

    17 Jun 2014 | 1:03 pm
    Welcome to our new format for SpringBoard platform release notes. Each month, we will publish a summary of public-facing release features and functionality in an expanded format. This format includes a highlight of a specific feature – in this case, our Reseller Partner Store functionality to help clients easily scale up reseller operations – that we feel has yet to receive a spotlight in our documentation or marketing communications. Also included is a roundup of recent or revised support articles, so you can find fresh items of interest to your business in our knowledge base. Release…
  • Are You Distributing Digital Games Online? 5 Things Your E-commerce Platform Must Have To Maximize Your Profits

    12 May 2014 | 7:00 am
    Distributing games online is no longer a novelty. In a recent survey by The NPD Group, 36 percent of the US population plays downloadable games. With 90% of digital downloads occurring on PCs and the advancing capabilities of gaming platforms, the frequency of downloading digital games online is increasing.* Plus, gamers are notoriously impulsive. As Liam Callahan, an analyst for NPD, points out, “Most digital players don’t plan their purchases. They simply purchase when they find something they like.” With the ability to download video games over the Internet getting easier everyday…
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    Marketing Technology Blog

  • Does Your Company Story Have These 5 Essentials?

    Douglas Karr
    22 Sep 2014 | 7:18 am
    I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on the Marketing Technology Blog and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. But I recognize great design, I am blown away by great development, and I love great writing. We just launched a new corporate site for DK New Media, so this advice from Thinkshift was perfect timing on how we could share our company’s story. We followed their advice! Don’t have dramatic beginnings? Don’t worry. The trick is building…
  • The Pros and Cons of Social Media Marketing

    Douglas Karr
    21 Sep 2014 | 10:29 am
    The premise of the infographic is good and bad, but I don’t know that it quite hit the nail on the head. The pros (good) are all very valid statistics supporting social media marketing efforts, but the cons speaks to gaps in understanding, strategy and analysis more than marketing with the medium. Let’s take them one at a time. 50% of C-Suite aren’t convinced of social media’s value. This could be a number of issues. The staff may not be accurately measuring the impact and providing the appropriate reports to their C-Suite. They also may not be recognizing the…
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    Nathan Chandra
    19 Sep 2014 | 5:24 am
    Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your…
  • How to Measure the Return on Investment of Social Media

    Douglas Karr
    19 Sep 2014 | 5:15 am
    We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the company, and compliments employees online that are doing a fantastic job. Those tweets are read and shared by the staff, prospects, and even customers. Over time, the employees are more…
  • Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

    Jascha Kaykas-Wolff
    18 Sep 2014 | 8:12 am
    From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half way through the build? That said, the byproduct of the use of this process in software development is that the design of the software (feature + ux) had to be right upfront. A typical…
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  • The Apple ecosystem is like a swamp. The more we interact with it, the deeper we are drawn into it. Fortunately, it is a very lovely swamp.

    Stefan Engeseth
    15 Sep 2014 | 2:12 am
    The Apple ecosystem is like a swamp. The more we interact with it, the deeper we are drawn into it. Fortunately, it is a very lovely swamp. Mat Honan, Senior staff writer at Wired
  • Good luck, hope you fail

    Stefan Engeseth
    10 Sep 2014 | 3:17 am
    Good luck, hope you fail. Björn Söderberg, speaker and Social entrepreneur. Speech quoted when Björn wished Pam an entrepreneur good luck after a lecture at Talarforum with permission from Björn.
  • We welcome Web Power as our new partner

    Stefan Engeseth
    4 Sep 2014 | 1:09 am
    Yesterday we sent our first newsletter with our new partner They work with marketing automation and are by far a strong power in their field. Back in 2006 Web Power sponsored my lecture in Amsterdam at a seminar where Chris Anderson was the key note speaker. Back then I had the pleasure to meet the founders of the company, today I have the honor to work with their Swedish dream team. Thanks to Web Power for all the great help with the newsletter, read our newsletter in Swedish (Google translation into English). We welcome Web Power as our new partner.
  • Lost is the new found

    Stefan Engeseth
    1 Sep 2014 | 9:50 pm
    Lost is the new found.
  • #polartalks: People care more, when they are connected

    Stefan Engeseth
    25 Aug 2014 | 1:35 am
    People care more, when they are connected. Johanna Olsson, R&D, Hyper Island. Quote from today’s lectuture at #polartalks
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  • The 5 Biggest Reasons People Get Anxious or Depressed

    Jeremy Dean
    23 Sep 2014 | 7:28 am
    Plus: three thinking styles which can lead to depression and anxiety. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Can Everyday Hassles Make You Depressed? It’s My Way or the Highway: Why People Are Evangelists for Their Own Way of Life Depression: 10 Fascinating Insights into a Misunderstood Condition Can People’s Personalities Change? The Surprising Effect of Little Daily Hassles On Your Long-Term Health
  • The Ironic Reason Why Chilling Out Does Not Re-Energise You

    Jeremy Dean
    22 Sep 2014 | 7:44 am
    Your down-time may be doing you no good unless you follow this guidance. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: 8 Ironic Effects of Thought Suppression Rethinking The Stress Mindset: Can You Find The Upside of Pressure? One More Reason Why Teenage Behaviour Can Be So Extreme The Irritating Reason That Overconfident People Get All The Breaks Facebook or Twitter? How Age and Narcissism Motivates The Choice
  • The Workplace Behaviour That is Unexpectedly Worse Than Bullying

    Jeremy Dean
    21 Sep 2014 | 7:37 am
    This workplace behaviour does more damage to people's mental and physical well-being than bullying. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Effects of Childhood Bullying Last at Least 40 Years The Worse-Than-Average Effect: When You’re Better Than You Think Cyberloafing at Work Makes You More Productive Our Memory for Sounds is Worse Than Touch or Sight Empathy: Women Better Under Stress But Men Worse
  • How to Instantly Tell If Someone is About to Make a Good Decision (Or Not)

    Jeremy Dean
    20 Sep 2014 | 7:25 am
    Study finds intriguing link between decision-making and this subtle signal. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: High Emotional Intelligence Dramatically Improves Decision-Making What The Eyes Reveal: 10 Messages My Pupils are Sending You The New Science of ‘The Meeting’ How to Use Your Head AND Follow Your Heart How You Can Instantly Tell Which Way a Crowd is Looking
  • How Memories Can Be Genetically Passed Down Through The Generations

    Jeremy Dean
    19 Sep 2014 | 7:14 am
    'Memories' can be passed down through genetic code from one generation to the next. Dr Jeremy Dean is a psychologist and author of PsyBlog. His latest book is "Making Habits, Breaking Habits: How to Make Changes That Stick" Related articles: Fearful ‘Memories’ Passed Between Generations Through Genetic Code Childhood Amnesia: The Age at Which Our Earliest Memories Fade Autism Related to Lipid Levels During Pregnancy How the Brain Stores Memories A Better Way to Cope With Persistent Bad Memories
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    Affordable Internet Marketing

  • 5 Out of the Box Marketing Ideas for Your Business

    Case Stevens
    20 Sep 2014 | 1:03 am
    Old and tired marketing campaigns breed old and tired responses. Whether you want fresh, responsive traffic to your website or brick and mortar location, the key to successful marketing campaigns is to think outside of the box. You obviously know that you should be blogging and that you need to be on social media—every one […] 5 Out of the Box Marketing Ideas for Your Business is a post from Affordable Internet Marketing, by Case Stevens.
  • 4 Simple Tips to Draft a Killer Marketing Strategy

    Case Stevens
    19 Sep 2014 | 3:03 am
    Your marketing strategy doesn’t have to be complex, but it does have to work. Whatever it takes for you to get it to that level, you need to focus on creating a killer marketing strategy that fires on all cylinders and gets the job done. Of course, that’s easier said than done if we are […] 4 Simple Tips to Draft a Killer Marketing Strategy is a post from Affordable Internet Marketing, by Case Stevens.
  • Why Free Traffic Generation Has Become Easier

    Case Stevens
    10 Sep 2014 | 10:10 pm
    Anyone working on free traffic generation from the search engines experiences that SE optimization is not any longer what it used to be. We are told numerous stories about the many drastic changes in SEO and how harder it is to rank good keywords in Google. And then there are the horrible tales about getting […] Why Free Traffic Generation Has Become Easier is a post from Affordable Internet Marketing, by Case Stevens.
  • Search Engine Optimization How To Webinar

    Case Stevens
    2 Sep 2014 | 3:33 am
    Search engine optimization has changed drastically over the last years due to all the changes that the search engines have applied. As these changes unfolded, the interest in specifically search engine optimization has drastically decreased. DYI specialist have disappeared from the scene, no one dares to take risks, afraid of being penalized. Enter The Rankings […] Search Engine Optimization How To Webinar is a post from Affordable Internet Marketing, by Case Stevens.
  • Top 5 Marketing Automation Tools You Should Be Aware of

    Case Stevens
    28 Apr 2014 | 2:18 am
    Marketing has become complex and varied these days. The most difficult challenge that marketers face is bringing together all the marketing campaigns of a company. Digital as well as traditional marketing must be homogeneous and both must support each other. This means working on tight schedules, unforgiving deadlines, many simultaneous campaigns and a lot of […] Top 5 Marketing Automation Tools You Should Be Aware of is a post from Affordable Internet Marketing, by Case Stevens.
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    The Accidental Product Manager

  • Can Product Managers Be Too Clever When It Comes To Pricing?

    22 Sep 2014 | 2:00 am
    Uber is a mobile application that lets you summon a ride Image Credit How much does your product cost? I’m willing to bet that you have a price sheet / guide somewhere that took a big effort to create. You probably had to study the market, study your customers, and study what the other guys were charging in order to come up with your prices as a part of your product development definition. Once you had done this, you then had to get a bunch of people to approve your prices. Whew – finally you were done, the prices were set in stone, and you moved on to other things. However, is this…
  • How Product Managers Can Master The Art Of Conversation

    15 Sep 2014 | 2:00 am
    Knowing how to get the most out of a conversation is an artImage Credit When I’m talking with product managers who are first starting out, their questions all revolve around things like product road maps, how to create a product development definition, and the best way to collect customer requirements. It’s when I talk with product managers who have been doing this job for a while that the questions shift to being about how we can become more effective communicators. What these seasoned product managers know that the green ones don’t is that product management is all about…
  • What Product Managers Need To Know About Job Opportunities In The Federal Sector

    10 Sep 2014 | 6:39 pm
    One of the responsibilities that we have as product managers is to teach others about where they can find good jobs — product manager jobs and others. As kids go back to college this fall, it’s the perfect time to open their eyes to the job opportunities in the federal sector. We all know how hard it is now to find a good job after graduation, yet the federal workforce is in need of bright, young lawyers, engineers, scientists, enforcement officers, and more! Check out the National Treasury Employee’s Union (NTEU) president’s tips on how to help your child prepare for and land…
  • New Book: Sales Secrets For Product Managers

    9 Sep 2014 | 5:50 pm
  • Every Product Manager Needs To Work In Sales – For Awhile

    8 Sep 2014 | 2:00 am
    Product managers need to work in sales to better understand what they needImage Credit There is an old phrase that goes something like this “Don’t judge someone until you’ve walked a mile in their shoes”. As product managers who have to deal with sales people all of the time, this phrase really relates to us. It can be all too easy for a product manager to become fed up with his or her sales teams. You think that you’ve provided them with all of the information that they need in order to go out and sell your product including your product development definition,…
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  • Summer Refelctions

    Sean Tiner
    19 Sep 2014 | 3:37 pm
    Crystal Cove Sunset Reflection (C) Tiner
  • Make a Splash This Week

    Sean Tiner
    15 Sep 2014 | 12:00 am
    Trestles, CA (C) Tiner
  • Your Morning Routine

    Sean Tiner
    11 Sep 2014 | 8:26 am
    Every year, various periodicals and magazines publish articles about successful people's morning routines. The articles generally highlight a mixture of a healthy breakfast, checking late breaking news or mediation and/or exercise, including yoga, running or swimming.Through the titles, the articles inadvertently imply that successful people wake up early. I'm sure there are countless successful people who either wake up later or don't even wake up in the morning, because they are either night owls or just prefer it. However for the most of us who work a 40-60 hour/week job, it's typically…
  • Cell Phone Roulette

    Sean Tiner
    3 Sep 2014 | 8:25 am
    Americans spend 11 hours A Day with Electronic Media, Source MashableAccording to a recent Nielsen study, the average American spends 11 hours a day with electronic media. Let's pause at that statistic for a moment! It's almost a 1/2 a day of our lives that we spend checking email, sending texts, browsing Facebook or watching TV.Now this statistic may not hold true for you, but think about it for a moment. How much of your day do you spend just on your smartphone?In today's digital era of hyper connectivity, the need to stay connected or entertained descends so far our lives that can impact…
  • 2015 Calendar

    Sean Tiner
    28 Aug 2014 | 4:14 pm
    Earlier this year, I ventured to Phuket, Thailand with my fiance. We had an incredible adventure, as we ventured to remote beaches, desolate bays and ancient pirate caves. Our eyes were opened to Thailand's rich and vast culture and landscapes.From our epic journey, I compiled the best photographs and placed them in this 2015 Calendar. Included in the calendar are beautiful images from Maya Beach, Pga Bay and the Phi Phi Islands.The 2015 Calendar is available on Amazon's kindle or electronic devices, such as an iPhone or iPad. It's free to borrow, if you are an Amazon prime member. To get…
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    Social media marketing

  • How to Know Our Website is Penalized by Google – Recovery and Disavow back-links Tips

    6 Sep 2014 | 4:28 am
    Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk. Because these kind of website penalized by Google any time.Starting Symptoms that your website is PenalizedThere are so many Symptoms which clearly show that the website is…
  • Boost your business with Google Plus Page – How Create Google+ Profile and Page

    9 Aug 2014 | 6:17 am
    Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google PlusSimplely with the help of Gmail account user can easily set up their Google+ account. With the help of G+ Guildlines user can easily complete their profile. After completing their profile you are ready to use Google+. Now you can search, share, and ask anything on G+.How to create Google+…
  • How to Use StumbleUpon – Secrete to Generate Traffic from Stumble Upon

    23 Mar 2014 | 4:51 am
    StumbleUpon is one the top social media website to find cool new websites, photos and videos from across the web. In simple word StumbleUpon is the best source to add new website or browse new stuff in the web.How to create account on StumbleUponLike other social media website user can well create their account on StumbleUpon with their email. User can also sign up with Facebook. After sign up select your interest and Start Stumbling. To effectively use StumbleUpon we need to install StumbleUpon toolbar.How to generate traffic form StumbleUponIt’s a very easy to generate traffic from…
  • Business Listing Sites For Australia

    18 Jan 2014 | 4:28 am
    List your website on quality website is the best way to enhance the reputation of your website, also it is the great way to increases your Search Result on Search Engine. Here is the list of Australian Business Listing sites having good page rank and good Alexa Rank.1)     http://biizsearch.com6)    …
  • 34 Australian Classified ads site

    28 Oct 2013 | 11:23 am
    Classified ads are always play an important role to get rich traffic for business as well as local based. People easily buy and sell products, know about the local services and trades with these websites. More importantly these classified ads site I have share are fully free of cost.I am helping my other SEO Executive friends who do SEO for different-2 countries. Here is the list of Australian classified ads sites having good page rank and good Rlexa Rank.1)   …
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    Michael Myers Fan Club

  • Why Keep Tactical Flashlights In a Haunted House

    29 Aug 2014 | 5:55 pm
    The Internet is full of bloated information that has absolutely nothing to do with reality. However this article is not going to fall into that category. The idea here is tactical flashlights and the reasons that you need to have one. For the sake of arguments lets assume that the flashlight is going to be used in a haunted house. With that being said lets take a few moments and explain the advantages of using tactical flashlights and the reasons that you need to always have one on your side. From this moment forward we will be assuming that we are all talking about haunted houses. The first…
  • Watching Scary Movies Is Exciting!

    1 Aug 2014 | 10:37 am
    If you are running out of things to do this summer perhaps you need to get started watching some scary movies. I remember back in the day when my husband would gather all the cousins and our daughter around him in the evenings after a family meal to tell them all a scary story. My daughter still talks about that to this day because it made a fond memory for her. She didn’t get too scared but a few of the kids got scared and screamed during these stories. If you have fond memories like that from your childhood then perhaps you would be interested in starting a tradition with your kids as…
  • Getting the Most Out of Your Next Horror Movie Marathon With Ecig Reviews

    17 May 2014 | 4:52 am
    There’s something about horror movie marathons that just seem to improve the overall quality of life. They help you unwind and truly escape the stress and anxieties that have plagued you all week. The next time you feel the need for a horror movie marathon, there are a few things you can do to make the experience even more enjoyable. Put in Extra Time in the Gym Before the Marathon – Knowing that you’ve already sweated off extra calories means you will be able to enjoy all of your favorite horror movie treats. You won’t believe how much better buttered popcorn, ice cream, and…
  • 3 Scariest Horror Movies of All Times

    24 Feb 2014 | 8:52 am
    If you are like me then you really enjoy a good scary movie. There is just something special about finding a movie that can really bring you to the edge of your seat and scare the lights out of you. There are many movies that attempt to do this but there are very few that actually succeed. Hollywood has recently started making more horror movies and they are starting to do a better job of making the movies scary and more realistic. However until they are able to consistently put out a good product, I am going to be forced to re-watch the older movies that actually have a great story to tell.
  • Top 5 Scary Movies Of All Time

    2 Dec 2013 | 5:10 pm
    Scary movies are not new and they are not always good. Some of the most awful movies are horror flicks. However there are a few that have been able to capture the hearts and minds of the audience. The following list will highlight the 5 scariest movies of all time. Understand that these movies are not universally loved. 5. The Conjuring This film is based on real life events. This movie depicts the real life possession of a home and a woman. The movie deals with demons and evil spirits. It is a very scary movie simply because it is real. 4. The Amityville Horror Again, this is another film…
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  • Client Summit 2014: Our top take aways from the day

    Jenny Ellery
    19 Sep 2014 | 7:08 am
    From ‘What it is to be human’ to ‘How to buy beer’, iCrossing was answering the questions that really matter at its 2014 Client Summit yesterday. Taking place at the iconic Barbican Centre in London, the event saw an eclectic mix of talented individuals present their take on how brands can make the most of the moments that really matter to people. The speakers included Beau Lotto, a neuroscientist with a passion for design, Rita Clifton, dubbed the doyenne of branding by Campaign magazine and Jon Munro, who has the extraordinary task of marketing a whole country (Wales in case…
  • Scottish Referendum: Can we use social media to predict the outcome?

    Danny Chadburn
    18 Sep 2014 | 5:24 am
    With the future of Scotland balancing like a pre-tossed caber, I’ve done a little digging into the social profiles of each campaign to see what they’ve been up to. A couple of quick disclaimers. Firstly, despite my penchant for Tunnock’s Teacakes and being related loosely to snooker legend Stephen Hendry, I’m not Scottish – these views are purely analytical and in no way demonstrate the political leanings of myself or iCrossing. Secondly, without access to the social accounts of each side of the debate, we’re reliant on publicly available data. It’s…
  • Making sense of Google Analytics audience data

    Kirsten Shaw
    15 Sep 2014 | 6:14 am
    When working in digital analytics, it’s easy to talk about CTRs, CRO, CPAs and CPC, but one of the most important features of any marketing strategy is your audience. Understanding who is coming to your website, and whether that matches your target audience is vital in understanding how best to optimise your off and onsite marketing efforts. Earlier this year, Google added Demographics and Interest reports to the Audience section of Google Analytics (GA). Now not only can you see how many people are visiting your site, but how old they are, whether they’re male or female, what their…
  • The four hot topics from Display Day 2014

    Sam Fenton-Elstone
    12 Sep 2014 | 8:04 am
    This summer we ran our second Display Day at Google’s Central St Giles HQ, highlighting the latest trends and developments in the world of paid media.  We welcomed many of our clients to the event, where they enjoyed presentations from Hearst,, Google and members of the paid media team at iCrossing. But what was it that got everyone excited?  Well, there were a number of hot topics that really caused a stir, all of which are highlighted in our video: Don’t have time to watch the video?  OK, here’s a sneaky summary….but you miss out on hearing what brands like Visit…
  • The truth behind campaign traffic in Google Analytics

    Nick Rhodes
    3 Sep 2014 | 2:23 am
    A quick search for “Google Analytics campaign tracking” reveals just how well documented the feature is. The web is awash with posts detailing how to use URL parameters to ensure that all marketing activity falls into neatly defined channels, and with good reason: any untagged traffic is bundled into the “direct” bucket and the true value of your hard-earned campaign traffic is obscured. In fact, the importance of campaign tracking even prompted Google to create a tool to aid marketers in creating properly tagged URLs. For the purpose of this article, let us assume that we have a…
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    Jim's Marketing Blog

  • Here’s a proven way for you to attract great clients

    Jim Connolly
    23 Sep 2014 | 1:35 am
    I’m going to share a highly profitable idea with you today. It’s a proven way to attract the best clients, the highest fees and more word of mouth referrals than ever before. Going premium Have you considered the huge benefits of offering a new, premium product or premium level of service? Think about it. The bottom and middle of your market is already overcrowded with competitors. However, there is always room, and demand, at the top. Those providing premium services attract the best clients. I’m talking about the clients who value quality… rather than the…
  • Some important dates for your diary

    Jim Connolly
    22 Sep 2014 | 12:34 am
    When Milton Erickson said, “A goal without a date is just a dream!”, he was right. The date is a deadline. It’s what creates the urgency required, to motivate us to take action. Setting a date Here’s a suggestion: Set a completion date for each of the goals and tasks you’re struggling with. It will help you to focus your mind, create urgency and power you over the finish line. Need some extra help? If you want to increase your motivation even more, share your deadline with people. This multiplies the cost of quitting, by adding public accountability. About Jim…
  • The secret to marketing that spreads AND sells!

    Jim Connolly
    19 Sep 2014 | 4:14 am
    I have a very effective marketing idea to share with you today. You’re going to love this! I’m going to show you how to create marketing, which people will value and that’s powerful enough to inspire them to hire you or buy from you. It’s based on the work I do with my clients and includes a brief case study, which you can learn from. So, let’s get started. Receiving or paying attention? It starts with understanding that there’s a huge difference between someone receiving your message and someone paying attention to it. For example, TV viewers are sent…
  • Here’s a Window of Opportunity for you and your business

    Jim Connolly
    17 Sep 2014 | 3:38 am
    I’d like to talk with you today about something important, which I haven’t covered previously. It’s about the price you pay, when you’re waiting on other people to make a decision. All the while you’re waiting on a prospective client or customer to give you their decision, they occupy a significant chunk of your mind. Their indecision can also be a significant cause of stress, as the will-they-or-won’t-they dance is carried out in your mind. How I solved this problem and how you can too It’s hard to think with clarity about future plans, when the…
  • The Apple gift that backfired horribly

    Jim Connolly
    16 Sep 2014 | 12:55 am
    I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones. The gift that backfired As part of the launch for Apple’s new iPhone’s, Apple pushed a copy of the new U2 album Songs of Innocence, into 500,000,000 iTunes accounts. Half a billion people found they had purchased the album, without…
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    Epiphany Marketing's Strategic Marketing Blog

  • Facebook Simplifies Posting, Liking & Commenting as Page

    David G. Johnson
    12 Sep 2014 | 6:33 am
    Facebook has recently rolled out a new set of tools that make it much easier for users who manage pages to control how they post, like, and comment. Although the Facebook Business Manager was a step in the right direction, keeping track of your identity as you tooled around the usual Facebook site was still complicated. The new tools put the controls right where you need them. No matter where you are on Facebook—even if you’re not looking at or using a post from one of the pages you manage—you are now able to interact with content as yourself or as any of your pages. Here’s a…
  • Protected: Why Doesn’t Anyone See My Facebook Posts?

    David G. Johnson
    4 Sep 2014 | 11:41 am
    This content is password protected. To view it please enter your password below: Password: The post Protected: Why Doesn’t Anyone See My Facebook Posts? appeared first on Epiphany Marketing's Strategic Marketing Blog.
  • Hershey Logo vs. Poo Emoji

    David G. Johnson
    29 Aug 2014 | 2:22 pm
    File this one under “Possible Branding Disasters.” What do you think? Does the new Hershey logo look like the emoji for a steaming pile of poo?   Sound off in the comments below! The post Hershey Logo vs. Poo Emoji appeared first on Epiphany Marketing's Strategic Marketing Blog.
  • Grateful

    David G. Johnson
    17 Apr 2014 | 9:32 am
    Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson for me. There sat one of the most renowned and arguably most influential people in the 20th Century, and he had a habit of sitting down and reflecting on the people that got him to where he was at the time. Let’s face it, running a…
  • WordPress Automatic Updates: Pros and Cons

    David G. Johnson
    9 Apr 2014 | 4:59 am
    Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found out about the availability of release because one of our sites automatically upgraded itself and emailed me a notice like this: WordPress Automatic Upgrade Notification Email WordPress Automatically Upgraded Itself: Good News or Bad News?
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  • How to Use Social Media Insights to Increase Your Email ROI.

    22 Sep 2014 | 5:46 pm
    When was the last time you went a day without seeing an article about social media? Just scroll through any marketing blog and you’ll see dozens of posts about what businesses could, should and ought to be doing in social media in order to get a higher ROI. Hardly a day goes by without seeing an article like that, right? If you printed every article on the value of social media for business, it would circle the globe several times over. This is due, in part, because it’s a relatively new marketing discipline. It’s also due to the rapid growth of content marketing. And…
  • Facebook Tightens Privacy Controls – How This Could Affect Your Marketing

    Devna Thapliyal
    21 Sep 2014 | 5:35 pm
    As Facebook has exploded in popularity over the past 10 years, it has been dogged by issues regarding the privacy of user information. To make matters worse, Facebook also has a knack for sabotaging their own cause, as was the case when a researcher at Facebook released a study on emotional contagion — the transfer and manipulation of others’ emotions via the Facebook News Feed. And that’s just the beginning. Earlier this year, Facebook was forced to retire its ‘Sponsored Stories’ feature – an extremely popular advertising option among brands on Facebook – due to an…
  • How to Figure Out Which Mobile Marketing Tool is Right for Your Business

    17 Sep 2014 | 5:40 pm
    Are you still trying to sort through how to use mobile marketing to grow your sales and revenues? If so, I have two things that may help you. The first is an infographic we created with the team at AWeber. We’ve featured it before on the 60 Second Marketer and have had a lot of good feedback from people who used it to guide them through the maze of mobile marketing options available to them. To use it, just start at the top and answer the questions throughout. It should give you a clear idea of how you might be able to use mobile for your business. If you’re ready to take a deep…
  • How Uberflip Increased Blog Subscribers 9X Using One Simple Technique

    Devna Thapliyal
    15 Sep 2014 | 3:09 pm
    If you’re wondering whether your business should start blogging, then this blog post may not be for you. After all, the days are gone when brands were evaluating whether blogging is an effective marketing strategy. Today, blogging is an essential component of any online marketing strategy. But you already knew that. You’ve bought into content marketing and realize that there’s a very real benefit to providing substantial and valuable content for your target audience. You already have a blog and have been steadily growing a devoted readership. So why the need for this post? Well, it…
  • How to Get 40 Times More Job Opportunities on LinkedIn, by Erik Qualman

    14 Sep 2014 | 6:47 pm
    As you know, last week was How to Make Money with Social Media Week here at the 60 Second Marketer. We included posts from leading social media authors and experts including Ian Cleary, Lon Safko, Martin Shervington and Phyllis Khare. This week, to close out our series of guest posts, we’re featuring a short, yet important, post from Erik Qualman, author of several books on marketing, including his most recent one, What Happens in Vegas Stays on YouTube. Ready? Here goes. Research from LinkedIn indicates that people who complete their profile receive 40 times more job and business…
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    Think customers: The 1to1 Blog

  • Gaining Customer Trust Includes Owning Up to Mistakes

    Tom Hoffman
    23 Sep 2014 | 2:01 am
    I help coach a recreation soccer team in our town that two of my children play on. This past weekend, our team played a game in which I realized afterwards that we should have done a better job of substituting players. The other coach and I acknowledged our mistakes, apologized to the players and parents for the oversight, and pledged to balance the playing time for the players going forward. There's a lesson here for companies that fail to own up to blunders that damage customer trust. There’s more… To read the rest of this blog posting click here or visit
  • Ellison's Departure Signifies Changing of the Guard

    Mila D'Antonio
    21 Sep 2014 | 9:01 pm
    In the 1970's when Larry Ellison worked at Amdahl, an IT company that specialized in IBM mainframe, he came across a paper that would serve as the catalyst that would alter the course of his entire life."A Relational Model of Data for Large Shared Data Banks," by Edgar F. Codd described the concept of Structured Query Language (SQL) he had developed at IBM. Codd's employers saw no commercial potential in the SQL concept, but Ellison did. There’s more… To read the rest of this blog posting click here or visit
  • Algorithm Wars: Twitter Users Brace Themselves for a Curated Content Feed

    Judith Aquino
    17 Sep 2014 | 10:01 pm
    The last thing I expected to discuss with my hairdresser last week was "Small Wonder," a 1980's television series about a family and its robot daughter. While the hairdresser cut my hair, she seemed determined to keep a conversation going. Questions about current TV shows fell flat since we didn't watch any of the same shows. There’s more… To read the rest of this blog posting click here or visit
  • Budweiser Brings 'Buds for Buds' Campaign to Chicago and Denver

    Anna Papachristos
    16 Sep 2014 | 9:00 pm
    When it comes to being social, much has changed in recent years, for even when individuals leave the house to interact with other humans, their smartphones are always close at hand. People live and breathe by the dim glow of their device, speaking with only their thumbs, not their voices. However, Budweiser's latest campaign looks to move beyond 'the new normal' in an effort to bridge the gap between our digital and physical worlds. There’s more… To read the rest of this blog posting click here or visit
  • Charging for Priority Customer Support

    Tom Hoffman
    16 Sep 2014 | 7:49 am
    EE, the British telecommunications company, recently began offering a new service called Priority Answer that allows customers of its pay monthly and SIM-only plans to pay 50 pence ($0.81 USD) to be moved to the top of the queue for customer service calls when call volumes are high. The new service has created a firestorm in social media and other forums among some customers who are upset about having to pay extra to receive faster support. There’s more… To read the rest of this blog posting click here or visit
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    Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

  • Mistakes We Make At Work

    Mitch Joel
    21 Sep 2014 | 4:03 am
    Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want to be?
  • Your Brand And The Amazing Spiderman

    Mitch Joel
    19 Sep 2014 | 7:09 pm
    Last week, I went to the Montreal ComicCon. It was crazy, It wasn't San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It's a number that I just can't wrap my head around. Why? Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? I had it bad. One of the best comic book stores in the city, Capitaine Quebec, used to have its main store right around the corner from my dad's pharmacy. The owners of the comic book store knew my dad. They shared a common driveway, they would often grab coffee or a meal at the same diner a few…
  • Six Links Worthy Of Your Attention #222

    Mitch Joel
    19 Sep 2014 | 5:30 pm
    Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must…
  • Enter The Zeitgeist

    Mitch Joel
    19 Sep 2014 | 12:56 pm
    Welcome to the spirit of the times. The TED conference is my personal escape pod. I've been attending that conference since the last one that was held in Monterey (2008). Someone once described it as "gymnastic for the brains." That description always makes me smile, but for those who attend it, they know that it is about so much more. The TED conference affects me at the cellular level. I'm not being overly dramatic. When was the last time that you attended a conference that you thought about on a daily basis? I think about the event, speakers and people I connect with over there…
  • This Ain't No Ice Bucket Challenge. Please Read.

    Mitch Joel
    19 Sep 2014 | 12:03 pm
    Here's a simple truth about me: I don't like asking you for anything. I don't. I don't like asking you to share my content. I don't like asking you to follow me on Facebook, Twitter, LinkedIn, Instagram or whatever. I don't like asking for help, in general. It's a fault. I'm not perfect. With that, I love sharing, helping and making myself as readily available to as many people as possible. I publish this blog, the podcast, my two books (Six Pixels of Separation and CTRL ALT Delete), articles in Harvard Business Review, Huffington Post and Inc. Magazine  and more, because I want people…
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    IAB SmartBrief

  • Applebee's scores with Fantographer campaign

    23 Sep 2014 | 6:47 am
    A "Fantographer" Instagram campaign from Applebee's, in which diners were asked to post photos of their meals, has helped the -More- 
  • Report: Facebook to unveil Atlas ad platform next week

    23 Sep 2014 | 6:47 am
    Facebook will reportedly roll out a new platform next week to help marketers target and measure advertising across the Web.  -More- The Next Level Retargeting Guide Are you ready to get more out of retargeting? Our easy retargeting optimization strategies can increase ROI by up to 300%. We investigated the practices of industry leaders and AdRoll customers for the best strategies to take retargeting to the next level. In our guide, you'll learn: easy optimization techniques to boost your conversions and ROI, social, mobile and cross-device retargeting tactics, as well as other…
  • Brands see benefits in using microsites instead of Facebook

    23 Sep 2014 | 6:47 am
    Brands and publishers are putting more of their content microsites and decreasing their reliance on Facebook in order to bett -More- 
  • New Speakers Added to IAB MIXX Conference! Tickets Almost Sold Out.

    23 Sep 2014 | 6:47 am
    At the 2014 IAB MIXX Conference, Digital's Renaissance Moment: Art, Beauty and Human Emotion in Marketing, leaders from acros -More- Marketing Manager/Director Business Insurance
  • Analysis: Viewability metrics provide "true value" to marketers

    23 Sep 2014 | 6:47 am
    The viewability standards put forth by IAB and Media Ratings Council are quickly replacing clicks as the most valuable digita -More- 
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    Total Youth Research

  • Growing Up Analog in a Digital World – Presentation

    Graham Brown
    21 Sep 2014 | 5:43 pm
    Growing Up Analog in a Digital World – Presentation The post Growing Up Analog in a Digital World – Presentation appeared first on Total Youth Research.
  • The Youth Mobile Generation in Numbers (Infographics)

    Graham Brown
    17 Sep 2014 | 7:32 am
    If you are interested in more research on millennials and generation Y, read on… Checkout This Related Research Youth, Mobile and Influence The Business Case for Youth Teens and Social Media Youth, Mobile and Retail The post The Youth Mobile Generation in Numbers (Infographics) appeared first on Total Youth Research.
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    Curiously Persistent

  • We Love the Internet 2014/38: The Gigerenzer golf edition

    Simon Kendrick
    19 Sep 2014 | 2:30 am
    Part 1: For the day job Things to think about: Kahneman bingo and Gigerenzer golf – differing schools of behavioural economics How Linking to Knowledge Could Boost News Media How Many Scripted Series Can the TV Biz — and Viewers — Handle? – on the US Fall season Spotify Knows Me Better Than I Know Myself – on predictive personalisation Fact or Fiction?: Video Games Are the Future of Education A Watch Guy’s Thoughts On The Apple Watch After Seeing It In The Metal The big problem with the Apple Watch is that time is an illusion – contains True Detective references Reference…
  • We Love the Internet 2014/37: The DuckTales edition

    Simon Kendrick
    12 Sep 2014 | 1:30 am
    Part 1: For the day job Things to think about: Decades of Facebook likes will explain how you became yourself The people camping outside the Apple store want more than the iPhone 6 Is a new mobile ecosystem of deep-linking about to arrive? Zappos is going holacratic: no job titles, no managers, no hierarchy Reference points: #GamerGate: Here’s why everybody in the video game world is fighting Every Relationship on Orange Is the New Black, Visualized – spoilers, but something that could be replicated for our programmes? 38 maps that explain the global economy Longer reads: Seeing…
  • We Love the Internet 2014/36: The Teenage instructional video edition

    Simon Kendrick
    5 Sep 2014 | 12:50 am
    Part 1: For the day job Things to think about: Plugged-In Over Preppy: Teenagers Favour Tech Over Clothes The best/worst marketed films of Summer 2014 An awful week to care about video games Vox not living up to the hype, explained Meet Buzzfeed’s secret weapon – the head of data who used code to improve which posts were promoted over weekends Comic Sans on front page of newspaper sparks typeface-shaming Twitter frenzy Reference points: Emojitracker – and in relevant follow-up link, the emoji-only social network has launched The 2014 Microsoft Office Specialist World Champions have been…
  • We Love the Internet 2014/35: The Average explorer edition

    Simon Kendrick
    29 Aug 2014 | 1:44 am
    Part 1: For the day job Things to think about: How the No campaign’s ad backfired on Twitter Should Twitter, Facebook and Google Executives be the Arbiters of What We See and Read? Why sport needs randomness In defence of tablets Apparel is next Reference points: Average explorer – what happens when multiple images of the same thing are merged together 24 People Who Have Clearly Never Met A Young Person In Their Life – youth marketing fails Gartner’s 2014 hype cycle – cloud computing and NFC are in the trough of disillusionment ISIS as Start-Up: Explosive Growth, Highly Disruptive,…
  • We Love the Internet 2014/34: The Geep edition

    Simon Kendrick
    22 Aug 2014 | 1:38 am
    Part 1: For the day job Things to think about: Why don’t we have a standalone HBO Go? – because linear TV remains popular (and profitable) How Amazon built a TV studio that’s finally challenging Netflix – interesting how a company moving into TV has a completely different culture and expectations How Apple Uses Picasso To Teach Employees About Product Design How Harry Potter has influenced the political values of the Millennial generation – culture can have a long-term impact on youth figuring out who they are How Spotify could utilise its data HelloFlo wins views; Dollar Shave…
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  • Netwerk24: Media24′s big play to find synergies between TV, online & print

    Herman Manson
    22 Sep 2014 | 6:11 pm
    by Gill Moodie @grubstreetSAWith the launch of Netwerk24, Media24 did a very significant thing — but it might have passed you by because only a short press release about it was sent out. “Netwerk24 is an amalgamation of news from Beeld, Die Burger, Volksblad, and Rapport,” the press release said. “Netwerk24 speaks to a potential national Afrikaans audience of more than one million unique browsers (source: Effective Measure, July 2014, for Beeld, Die Burger, Volksblad and Rapport, excluding duplication and excluding the social media audience).” If Media24 get this right on audience…
  • Loeries winners 2014: Sunday & Saturday evening #loeries

    Herman Manson
    21 Sep 2014 | 1:57 pm
    by MarkLives (@marklives) Here is the winners’ list for the second evening of the 2014 Loerie Awards (held on Sunday, 21 September 2014). Congratulations to all the winners. Please note that the list below includes those awarded on Saturday night as well. CAPE TOWN, SOUTH AFRICA – SEPTEMBER 21: General view during the Sunday Night Awards Ceremony at the Cape Town International Convention Centre on September 21, 2014 in Cape Town, South Africa. (Photo by 2014 Loerie Awards.) The Grand Prix winner on Sunday night was: Ogilvy & Mather Johannesburg for Lucozade “Give me…
  • Loeries winners 2014: Saturday evening #loeries

    Herman Manson
    20 Sep 2014 | 2:03 pm
    by MarkLives (@marklives) Here is the winners’ list for the first evening of the 2014 Loerie Awards (held on Saturday, 20 September 2014). Congratulations to all the winners. CAPE TOWN, SOUTH AFRICA – SEPTEMBER 20: General view during the Saturday Night Awards Ceremony at the Cape Town International Convention Centre on September 20, 2014 in Cape Town, South Africa. (Photo by 2014 Loerie Awards.) Winners in the following categories were announced at Saturday night’s ceremony: Student Awards; Print Communication & The Times Newspaper Award; Outdoor & Collateral; Ambient,…
  • Heroes & Zeros: Chevrolet & Sexpo — best & worst brands of the week

    Simone Puterman
    19 Sep 2014 | 7:34 am
    Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Chevrolet and Sexpo, respectively — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these feature in this week’s Heroes & Zeros webisode by watching below:   For a fresh look at the world of advertising, Jenny Crwys-Williams of 702 Talk Radio chats to advertising critic Andy Rice on The Ad Feature, every Wednesday 2.30pm — 3pm. The filmed Heroes & Zeroes will appear on MarkLives every Friday as a webisode. — MarkLives’ round-up of top…
  • Loeries finalists: ALL the 2014 finalists

    Simone Puterman
    19 Sep 2014 | 4:10 am
    by MarkLives (@marklives) The Loerie Awards has once again updated its list of finalists for 2014. Our table below includes finalists we announced on Monday, 15 September 2014, Tuesday 16 September and Thursday 18 September. All finalists presented here are unaudited results and may be subject to change. AM01A: Africa & Middle East – Communication Design ENTRANT TITLE BRAND PRODUCT BACK Brand Advertising Communication Kick Lda. ACCA – Angolan Association of Horse Breeders Identity ACCA – Associação Angolana de Criadores de Cavalos ACCA – Angolan Association of…
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  • Giving Your Corporate Web Design an Objective

    David Nance
    22 Sep 2014 | 9:25 am
    Like most businesses, yours will face a fair share of constraints, parameters, and plateaus. In order to avoid being derailed by these natural events, it is important to point out the most common forms with which these obstacles manifest themselves in corporate web design. Web technology is a topic that we will cover in detailRead More Article by David Nance at Giving Your Corporate Web Design an Objective
  • Corporate Web Design Guide: Getting Started

    David Nance
    16 Sep 2014 | 11:04 am
    Over the years, corporate web design has been very similar to refrigerators: obtrusive, tight-lipped, chilly, cluttered with messages, and useful only when they have something you need. Since there are so many vital issues to cover when planning a business website, we’ve set out to provide guidance that you can use at any stage ofRead More Article by David Nance at Corporate Web Design Guide: Getting Started
  • Planning Your Content Strategy: Keywords & SEO

    Bill Rice
    15 Sep 2014 | 7:45 am
    Thus far, we’ve covered how to get started with content marketing and how to generate content ideas. Now it’s time to get your great work the attention it deserves. As creative folks–artists, if you will–we often take on a fatalistic view towards promoting our work. We assume that good content is good content, and it’llRead More Article by Bill Rice at Planning Your Content Strategy: Keywords & SEO
  • How to Generate Killer Content Ideas for Your Website

    David Quilty
    8 Sep 2014 | 12:36 pm
    Once you’ve started to develop a content marketing strategy, one of the barriers you’ll run up against (and fast!) is having enough consistent ideas to create regularly published content from. It might sound counterintuitive, but you can easily come up with a system in order to generate content ideas. It’s all about knowing where toRead More Article by David Quilty at How to Generate Killer Content Ideas for Your Website
  • Getting Started with Content Marketing

    Michelle Nickolaisen
    3 Sep 2014 | 1:19 pm
    There’s no doubt content marketing is the way of the future: it costs 62% less than traditional marketing and generates approximately 3 times as many leads. You might know that, and you might know you need to get started, but you’re left feeling a little fuzzy on exactly how to do content marketing in aRead More Article by Michelle Nickolaisen at Getting Started with Content Marketing
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    Technology & Marketing Law Blog

  • 9th Circuit Creates Problematic “Failure To Warn” Exception to Section 230 Immunity–Doe v. Internet Brands

    Venkat Balasubramani
    23 Sep 2014 | 7:42 am
    shutterstock/bethge radiation warning sign Doe sued Internet Brands, Inc., the owner of Model Mayhem, alleging that two unrelated individuals drugged and assaulted her (and recorded her for a pornographic video). It’s unclear precisely how the assailants used Model Mayhem, but the court merely says that they “used the website to lure [Doe] to a fake audition.” Doe asserted a negligence claim against Internet Brands, alleging that it knew of the specific assailants in question and had a duty to warn her. Specifically, Internet Brands had purchased Model Mayhem in 2008, and later sued…
  • Employer Isn’t Liable When Former Employee Linked His Apple Accounts To Its Devices–Sunbelt v. Victor

    Venkat Balasubramani
    18 Sep 2014 | 12:15 pm
    Victor worked at Sunbelt as a sales rep but left to join a competitor. His former employer is suing him for trade secret misappropriation. Victor asserted privacy-based counterclaims. Sunbelt assigned him an iPhone and an iPad. He created an Apple account linked to both devices. He returned the devices upon termination. He received an iPhone and iPad from his new employer, but when he went to link the iPad to his Apple account, he discovered that the previous phone was still linked to his account. As a result, his text messages were transmitted to the iPhone he returned to Sunbelt. He sued…
  • Urban Outfitters’ Kent State T-Shirt Was Offensive But Probably Legal (Guest Blog Post)

    Eric Goldman
    18 Sep 2014 | 9:07 am
    By Tyler Ochoa As reported in various news outlets (including MSN and New York magazine), Urban Outfitters generated a storm of controversy on Twitter a few days ago, when it was discovered that it was offering for sale a “vintage” Kent State University sweatshirt, stained red in a manner that resembled blood spatter. In the wake of this mini-scandal, the question arose whether Kent State could successfully sue Urban Outfitters for trademark infringement or dilution. I seriously doubt that Kent State will file a legal action against Urban Outfitters. Urban Outfitters has already…
  • Texas Supreme Court Limits Reach of Pre-suit Discovery (Guest Blog Post)

    Eric Goldman
    16 Sep 2014 | 9:20 am
    [Eric's introduction: this guest blog post comes from Ed Cavazos of Bracewell & Giuliani in Austin, Texas, who I've known for 20 years. Ed was part of the first wave of lawyers and scholars focusing on Internet law, and he wrote the 1995 book Cyberspace and the Law: Your Rights and Duties in the On-Line World that was one of the leading early books on Internet Law (I still have it on my bookshelf). He has generously agreed to explain a potentially important ruling from Texas about anonymous online speech.] By Ed Cavazos The Texas Rules of Civil Procedure provide potential plaintiffs in…
  • California Tells Businesses: Stop Trying To Ban Consumer Reviews (Forbes Cross-Post)

    Eric Goldman
    15 Sep 2014 | 6:55 am
    Photo credit: man’s mouth with bronze or gold metal zipper // ShutterStockIncreasingly, businesses are looking for ways to suppress or erase consumers’ negative online reviews of them. In particular, we’ve recently seen a proliferation of contract clauses purporting to stop consumers from reviewing businesses online. Those overreaching contract clauses have never been a good idea, but last week, the idea got worse. Gov. Jerry Brown signed AB 2365 into law, to be codified as California Civil Code Sec. 1670.8. The law is a first-in-the-nation statute to stop businesses from…
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    LOHAD - random rumblings on marketing and more

  • 13 Years

    11 Sep 2014 | 3:56 am
    “Come on up for the rising Come on up, lay your hands in mine Come on up for the rising Come on up for the rising tonight”
  • Dear Naked Celebrities:

    3 Sep 2014 | 8:24 am
    I warned you. Back in 2011 I warned you. Back in 2012 I warned you. Even Louis CK warned you. Fer Chrissakes, you gotta pay attention. (P.S. We really don’t care about your nude pix as much as you think we do, anyway, so get over it.)
  • Examples of Excellent Marketing

    14 Jul 2014 | 1:49 pm
  • Examples of Excellent Marketing

    11 Jun 2014 | 5:53 am
  • How Not to Win New Business

    10 Jun 2014 | 5:33 am
    Well, I’ve been thinking about some sort of a new angle for this blog for a while, now — perhaps reviewing the best nuggets from my email is one way to go. In any event, here’s a delightful little exchange from this morning. It starts off with an email forwarded to me by my sister. The site in question is the Kenneth Peters Center for Recovery. Subject: Your Writing Isn’t What It Should Be Hey Claudia, When I came across your site, I was surprised to see a lot of unengaging text, poor phrasing, and even some typos. Your writing isn’t connecting with your…
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    Online Marketing Blog - TopRank®

  • 31 Predictions on the Future of B2B Marketing

    Lee Odden
    23 Sep 2014 | 5:22 am
    Precognitive Marketing, neural interfaces to marketing dashboards, Google cranial implants – is this science fiction or is it the future of B2B marketing? Maybe a bit of both! These and many more insights (of the predictive and practical kind) can be found in our latest eBook, The Future of B2B Marketing as part of our promotions for MarketingProfs B2B Forum. With a conference theme of “Marketing for What Comes Next” we’ve connected with 31 of the top B2B marketers from Xerox to LinkedIn to Marketo to get their predictions about the future of marketing to businesses.
  • 3 Events on the Future of B2B Marketing, Digital Public Relations & Social Media

    Lee Odden
    22 Sep 2014 | 6:59 am
    As we enter the 4th quarter of 2014, many marketers will be focusing on what’s next for the coming year. While most marketing planning for 2014 has “officially” occurred by now, let’s face it: things change fast in the digital marketing and PR world. Interest in the topics like the future of B2B marketing, Digital PR and Social Media will only grow as the year finishes out and into the next. To satisfy that interest, we’ve already started publishing marketing predictions for next year and with over 9,000 social shares, the future is definitely on every…
  • Online Marketing News: Unpopular Is Less Popular On Social, C-Suite Doesn’t Get Digital, Facebook For The Media

    Ben Brausen
    19 Sep 2014 | 3:45 am
    Social Networking Accounts For (at Least) 28% of All Media Time Spent Online [STUDY] - Internet users now spend a daily average of 6.09 hours on online media, and more than one full quarter of all that time that is used by social networking on platforms such as Facebook, Twitter, Snapchat and Instagram, reveals a new study.  AllTwitter The U.S. Accounts for 41.5% of all Mentions on Twitter (UK: 9.7%, France: 5.4%) [INFOGRAPHIC] - Did you know that more than two in five of all mentions on Twitter – all those @replies and @username tags we each do many times each day – take place in the…
  • How to Make B2B Marketing Stories Bigger With Social Media Microcontent

    Nick Ehrenberg
    17 Sep 2014 | 4:03 am
    Storytelling is a fundamentally human experience. We love to tell stories, ranging from whimsical fantasy to tense political thrillers. Some psychologists believe storytelling is actually necessary for human survival — we are hard-wired to respond to compelling narratives. Storytelling is frequently cited as a best practice for content marketers, but what happens when your publishing space is limited? B2B social media marketers only have enough space for 1-2 sentences per post, so how can they tell a story with such little space? When it comes to effective B2B social storytelling,…
  • A Writer’s Guide: Calls to Action – Tips Inspired by Tweets from Content Marketing World

    Andy Thomson
    15 Sep 2014 | 7:51 pm
    Note from Lee: Please welcome Andy Thomson from TopRank in his first post to Online Marketing Blog: In managing the content marketing for a brand, you have to focus on the bottom line. You have to push sales to help you reach growth goals for the business. But in reality, most people who encounter your brand (especially in B2B) aren’t going to buy right away. The sales funnel has to attract, engage and convert people in a way that makes sense for them. As content creators and marketers, knowing how and when to use calls to action to move prospective customers from awareness to purchase…
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    Mindshare Strategy

  • Advertising Experiments

    Eric Mann
    17 Sep 2014 | 8:00 am
    I don’t sell advertising on this site, but I’m not above advertising this site elsewhere. To that end, I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality. I’m less than impressed with the results. The Campaign I wrote an article yesterday that I wanted to drive some additional traffic towards. Since most of my traffic comes from Twitter, and the demographic that frequents Twitter is also one that tends to be interested in my topic of choice, I figured Sponsored Tweets would be an interesting way to attract that…
  • Don’t Quote Hours

    Eric Mann
    13 Sep 2014 | 8:00 am
    I made a lot of mistakes when I first started freelancing. Firstly, I didn’t know how to charge for my time. I calculated how much money I thought I should make in a year, divided it by 2000, and set that as my hourly rate. If it’s not already clear, this is not the way to do it. Your hourly rate must also account for overhead (i.e. sales, documentation, follow-up) and down-time (the time in between sales). Not to mention client emails, invoice preparation, managerial oversight of contractors. There’s a lot that goes in to running a business that’s not billable time…
  • Hertz: A Study in Failed Customer Service

    Eric Mann
    12 Sep 2014 | 8:00 am
    I don’t often take vacations. Our industry moves quickly enough such that taking even a day off makes me feel like I’m missing massive changes and losing momentum with client projects. Still, there has to be some way to avoid burnout after all of the hours we put in. So this past week, I took my first vacation in over a year. My wife and I packed things up and hit the airport for a week of relaxation and recovery. The Car Part of the trip involved a several-hour drive across states for a short hiking trip. Since we were quite a ways away from home, I rented a car. I knew in…
  • 7 Things WordPress Developers do Right

    Eric Mann
    11 Sep 2014 | 8:00 am
    I’ve worked with professionals in several fields, and garnered a pretty opinionated stance on the differences between a few web ecosystems. They’re strong opinions, but they’re rooted in a diverse experience with different pieces of software and the personalities that are best suited to expertise with each. As a result, I have a fairly high opinion of WordPress developers. The quality of the product, and the stunning community that builds it were what first attracted me to freelancing with WordPress. Given time, they helped attract me to jumping ship from .Net to work…
  • Take Yourself out of the Equation

    Eric Mann
    10 Sep 2014 | 8:00 am
    I’ve worked with managers exhibiting a wide variety of management styles. I’ve seen laissez fair style management where anything goes and everyone is responsible for both their own successes and failures. In some cases, where the team itself is built of highly responsible, talented, self-managing individuals this can be successful. But it’s despite the management style rather than because of it. I’ve seen intense micromanagement, where managers spend more time checking in on their team than they do pushing deliverables of their own. Unfortunately, this management…
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  • IS militants call for chilling action

    23 Sep 2014 | 7:31 am
    IS militants call for chilling actionAPA spokesman for the Islamic State issued a plea to Muslims worldwide in response to the international coalition forming against the extremist group.'Do not let this battle pass you by ...'Related coverageDozens of Iraqi troops killed100,000 refugees flood into Turkey
  • White House jumper allegedly arrested in July

    23 Sep 2014 | 7:31 am
    White House jumper allegedly arrested in Julymdfriendofhillary/FlickrTwo months before the Army vet, 42, hopped a White House fence, he was reportedly detained in Virginia after a trooper received an 'erratic driver' tip.Disturbing map Gonzalez had on himMore news coverage Bush son rips GOP adWhat's on Obama's agenda?
  • 7 health mistakes smart people make

    23 Sep 2014 | 7:31 am
    7 health mistakes smart people makeGettySmoking is one of the worst habits for you, but there are other health mistakes that are less obvious.Harmful way to sleepMore on healthGet started with yogaWhat's in your kid's cereal?
  • Unflattering part of Miss America's past surfaces

    23 Sep 2014 | 7:31 am
    Unflattering part of Miss America's past surfacesASSOCIATED PRESSThough Jezebel reported that Kira was completely transparent about the past 'termination,' the incident is now getting public attention.College-day antic sullying nameMore news headlinesEbola: WHO says 20,000 at riskBlack bear takes NJ student's life
  • US launches first round of air strikes on Syria

    23 Sep 2014 | 7:31 am
    US launches first round of air strikes on SyriaGettyThe strikes, carried out by Air Force and Navy aircraft, began Monday night. Missiles were launched from U.S. ships in the Gulf and Red Sea.5 Arab countries that joined offensiveRelated coverageSyria: US warned us beforehandISIS air strikes: key questions
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    Chief Marketing Technologist

  • 6 questions with the CMO of Salesforce ExactTarget

    Scott Brinker
    23 Sep 2014 | 5:20 am
    In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson manages his own marketing team to how marketers can keep up with the rapid pace of change in marketing technology. But two topics that I found particularly interesting were their new partnership with Omnicom — as major agency holding companies and marketing software…
  • A call-to-arms for The Agile Era of business management

    Scott Brinker
    21 Sep 2014 | 4:54 pm
    There are many posts, articles, and presentations about “agile marketing” out there — I’ve contributed my fair share — that dive into the process of agile management methodologies (mostly adaptations of Scrum). They’re good patterns for implementation — when you’re ready to dig in at that level. There are also plenty, plenty of high-level remarks out there about how businesses need to be agile — with very little insight about how. Hey, we should all be rich and good-looking too… But there have been few guides that address the gap between the fluffy…
  • Marketers regularly use over 100 software programs

    Scott Brinker
    18 Sep 2014 | 6:43 am
    A lot of people look at my marketing technology landscape graphic and protest, “There’s too damn much software in marketing!” To many, it’s inconceivable that a marketer would ever be able to manage working with more than a handful of software products — and ideally, they’d work with just one. But I believe this overlooks the true pervasiveness of software. So as a little thought exercise, I’d like to demonstrate how most marketers are already using over 100 software programs on a regular basis. Not only do they not break into a sweat with this Herculean…
  • Aetna’s team of marketing technologists: don’t call them shadow IT

    Scott Brinker
    16 Sep 2014 | 3:42 am
    The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are solo operators, serving as diplomats, translators, and expeditors between technical and marketing teams. In others, they run small teams under the label of something else, such as marketing operations or traditional IT. But increasingly, we’re seeing full-fledged marketing technology and innovation teams, recognized as their own function within marketing, with significant staff and budget under their control. The impact…
  • 7 videos from the inaugural MarTech of August 2014

    Scott Brinker
    13 Sep 2014 | 1:26 pm
    Want to get a glimpse of what the inaugural MarTech conference was like? We recorded 7 of the sessions on video, and after a little editing, we’ve released them on YouTube to share (if you’re reading this in email, click here to watch on the website): Opening remarks on martech, oxymorons, and bad-ass unicorns My introduction on the morning of the first day of the conference, describing why marketing technologists are sexier than data scientists and how we’ve reached a tipping point in this new profession: Erik Brynjolfsson’s keynote on The Second Machine Age Erik…
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  • Learn to Say NO for Ad Agency New Business

    Michael Gass
    10 Sep 2014 | 2:06 pm
    To be more successful, you’ll need to be less accessible.Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.Every time I say “no” to something that is not important, I am saying “yes” to something that is.I have always had a difficult time saying no to people.  Like Michael Hyatt, I’m a…
  • Ad Agencies: An Infographic On the History of Social Advertising

    Michael Gass
    22 Aug 2014 | 9:40 am
    In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.It’s hard to believe that social media didn’t really exist just a decade ago. It has…
  • Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

    Michael Gass
    12 Aug 2014 | 1:58 pm
    Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos. But, few are finding new business success.  One of the primary…
  • Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

    Michael Gass
    1 Aug 2014 | 2:34 pm
    You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.Because of his book, I have a greater appreciation for Zimmerman. I’ll even admit that I’ve become a huge fan. In all of my years in advertising, working…
  • The Best Time to Post, Pin and Tweet for Ad Agency New Business

    Michael Gass
    11 Jul 2014 | 11:50 am
    Timing is critical when it comes to engaging with your social media audience.To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas. I maintain an active social…
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    Kneale Mann | Leadership

  • Perspective

    Kneale Mann
    18 Sep 2014 | 4:48 am
    At an early age, we’re told to be brave. Don’t whine or I’ll give you something to cry about. We are not born with fear, but it rears its ugly head early on, sometimes through innocuous events. A bit here, a smidge there, and suddenly we are thrust into the world where others are told to be brave and not cry and not show their insecurities.We climb the ladder, finish the project, attend the meeting, rush to the event, answer that email, respond to that request, get on that conference call, make that flight, make eye contact, smile brightly, and we keep running.Splash in the faceWe get…
  • The Best Place to Start

    Kneale Mann
    15 Sep 2014 | 3:19 am
    I was sifting through old notes and saw two quotes that were well timed. Karen Lamb said a year from now you will wish you had started today while Jim Rohn said if you really want to do something, you'll find a way, if you don't, you'll find an excuse.We all have ideas we don’t act on. We may be waiting for the best time, more money, or permission. We may be out of excuses and left with one option. The best time is right now.__________________________________________________________________Kneale Mann | People + Priority = Profit lamag
  • A Connected World Less Connected

    Kneale Mann
    12 Sep 2014 | 4:39 am
    Anytime you walk into a business, it can be an interesting look into human behavior. There are people in meetings, typing on laptops, discussing a new project in the hall, drinking coffee, and maybe even having a laugh or two. It’s a peek into a subsection of society we call work. They say we spent a third of our lives in this space. It appears it's rapidly becoming more. We may not be "at work" but we seem to be spending a larger amount of time working, thinking about work, worrying about work, discussing work.Our workspace is expanding physically as technology spreads it into homes and…
  • Let's Get Clear

    Kneale Mann
    4 Sep 2014 | 4:59 pm
    I went through an exercise recently with a colleague and friend. We have worked together and been friends for years. We were talking about a bunch of things; life, work, family, goals, dreams, strengths, what we want to do with the rest of our lives. It was a great conversation.Then he asked; “Are you clear what you want?” I thought he was asking a career question but it was deeper than that. He has two small children and his priorities have shifted. He no longer wants to spend the wee hours of the night behind his desk. He wants to spend time with his kids while his desire to do…
  • Questions for All Leaders

    Kneale Mann
    27 Aug 2014 | 2:13 pm
    • Do you spend dedicated time helping your team?• Do you provide the same care to your team as you do to your customers?• Do you have a strong sense of your people?• Is each member of your team working the majority of their time on strengths?• Do you truly care about your team and their personal development?• Is there encouragement for people to grow and try new things?How many are on your priority list? __________________________________________________________________Kneale Mann | People + Priority = Profit istock
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    The Fresh Peel // Ripe Brand Strategy. Juicy Insights and Trends.

  • The IKEA Time Travel Continues #IKEAtimetravel

    Chris Wilson
    18 Sep 2014 | 5:50 am
    IKEA’s time traveling experiment and edgy advertianment series continues with a new experience. This time hypnotist Justin Tranz guides young couple Jeff and Beth through the next big stages of their life. Be sure to check out the first video in there series if you haven’t seen it already: IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel.
  • IKEA Hypnotizes Shoppers Into the Future #IKEAtimetravel

    Chris Wilson
    20 Aug 2014 | 10:17 am
    IKEA probably isn’t a brand that you think of when you think of extreme or edgy when it comes to advertising, but their latest campaign exactly that. The brand teamed up with hypnotist Justin Tranz to hypnotize young couples and then guide them through a journey into their future. The whole thing is entertaining and well… a little weird. You’ll have to watch it for yourself and let us know what you think! And be sure to lookout for yoga instructor George the next time you are in IKEA.
  • Interview with 46 Rules of Genius Author Marty Neumeier

    Chris Wilson
    9 Aug 2014 | 7:55 am
    Marty Neumeier’s professional goal is to bridge the distance between business and design. As an advocate for creative thinking and innovation, Marty has published a must-read collection of quick read “white-board” books on branding, creativity and innovation, starting in 2003 with The Brand Gap, followed by Zag, and then The Designful Company. In 2013, Marty published Metaskills: Five Talents for the Robotic Age, which departed from the quick-read format, diving deeply into the future of workplace creativity. Marty’s latest book, 46 Rules of Genius was written as…
  • Simple Steps to Make Branding Work for You

    10 Jul 2014 | 8:29 pm
    Marketing and branding products goes beyond just creating a clever slogan and a few good ads for print and web. What many startups tend to forget is that branding is a big part of the deal as well. Perhaps this is because these new companies do not really understand the branding concept. Here are a few simple steps to making branding work for you: Create a Lasting and Compelling Logo Naming the company or products goes a long way, and so does the logo that’s attached to it. You want the logo to be memorable, yet also leave a lasting impression on the memory of anyone who sees it. Some…
  • Selecting the Right E-commerce Plug-in For Your WordPress Site

    1 May 2014 | 5:31 am
    Having your own website is a dream come true. You like WordPress and because it’s cheap, you’ve used it to set up your website. The entire process was simple and easy and your website is ready to go in under a week. You are happy with how it looks and how fast the website loads and its appearance. You can finally upload your products for sale and you can’t wait to see how much business you can make. But wait, before all this happens, don’t you have to select an ecommerce plug-in for your WordPress site? Yes, You Do Need an Ecommerce Plug-in The website Web-savvy-marketing states that…
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    iMediaConnection Blog

  • Part IV – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

    Fernando Bohorquez Jr.
    23 Sep 2014 | 7:44 am
    This post is co-authored by Alan M. Pate In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin,1 we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice. After canvassing the many faces of native advertising and the applicable law, the series ultimately examines the pervasive assumption that all native advertising is, and should be regulated as, “commercial speech.” This assumption presumes that all native advertising is equal under the eyes of the law, and we come to the…
  • The Long View of Customer Experience, Part 1

    Greg Kihlström
    22 Sep 2014 | 5:28 am
    This is the first in a series of articles about long-term customer experience and how to drive engagement beyond short-term and real-time efforts. Digital marketers are always looking for a clear, concise way to talk about and address the relationship that their customers have both to their marketing-specific efforts as well as to the larger efforts of the organization as a whole. Despite a need to balance this with real-time and shorter-term efforts, we all know that a lifetime customer is valuable in so many ways. A customer-centric view of organizations is not by any means a new thing. A…
  • What To Know When Pursuing a Marketing Career

    Morgan Sims
    21 Sep 2014 | 11:10 am
    Marketing can be a lucrative career that can also be fulfilling at the same time. When you can find a job that you look forward to doing on a daily basis, you will feel like you haven't worked a day in your entire life. Instead, you will embrace the challenge of making people feel good about the product that they are about to spend their hard-earned money on. What Skills Should Marketing Professionals Have? There are many skills that marketing professionals will need in order to do their job well. First, those who are in marketing will need a passion for their job. If they are not interested…
  • 5 Ways To Rebuild Relationships With Former Clients

    Anna Johansson
    18 Sep 2014 | 1:25 pm
    Look through your contact list and see who you haven't spoken to in a long time. This might consist of clients who stopped by for a quick service or former regular clients who have just dropped off the radar. It can be too easy to fall out of contact with these organizations, especially if your company experienced a sharp increase in growth. However, you shouldn't just cast these former clients aside without regular check-ins and follow-ups. Here are five ways to rekindle business amongst former clients and inactive accounts. Do Some Research See what your client is up to now. Check out their…
  • 5 Website Performance Enhancers That Get You the Best Results

    Anna Johansson
    18 Sep 2014 | 12:17 pm
    Many companies today rely on their website primarily, if not solely, as a vessel for information exchange with customers and collaborative businesses. Through blogs, contact forms, event registration, product purchase, bill pay, scheduling information, and the other functions, firms are conducting more of their day-to-day business in the digital arena. So if a company’s website goes down, chaos ensues. Depending on the type of website and the cause or nature of the downtime, the result can be confusion and frustration for customers and the company, plus the loss of communication and even…
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    Blog - Ganador

  • The past, present and future of customer service

    Dennis Price
    22 Sep 2014 | 3:13 pm
    In the past, customer service was seen as being ‘friendly’. The smile and the greeting were the manifestation of great customer service.Today, we recognise that courtesy is a part of customer service, but just the first (albeit necessary) part. Convenience, accessibility, being in stock, offering warranties and so forth all add up to the customer experience.The future of customer service is seen as the ability to seamlessly integrate online and offline ‘experience’.None of these views are correct.Most businesses cannot quantify the directly influence of customer service on their…
  • Pricing: 1 principle, 2 misunderstandings and 1 very important lesson

    Dennis Price
    21 Sep 2014 | 3:28 pm
    The pricing of products plays an important role in the creating of an image of a business. The retailer can use different strategies to establish the prices of their products or services.  At a macro level, the retailer must select from one of these three generic strategiesABOVE the marketAT the marketBELOW the marketThis is a ‘first principles’ decision and this decision will:Set the boundaries of your branding executionInform your ranging and numerous supply chain decisionsFrame your (visual) merchandising executionsDefine your target marketInfluence your strategic possibilities…
  • Point of Difference (Friday Funny)

    Dennis Price
    18 Sep 2014 | 3:42 pm
    I have written about the semiotics of advertising this week - look out - and I thought this little pic says a lot about Point of Difference - and is smart funny...
  • People don't really want to learn - instead they want this

    Dennis Price
    16 Sep 2014 | 3:02 pm
    I have been blogging 8 years. You'd think I know what is popular and what will get people clicking and talking. And you'd be right in a small way, because I know a little, and this is what I know:My most popular post of all time is THIS one. The amount of original writing is limited. The insights are arbitrary and, dare I say it, relatively shallow and somewhat cliched. But it has a killer headline that seduces people to click.My next best post (on LinkedIn) is THIS one. It has a quarter of the views, but 10 X the number of…
  • 93% of businesses abandon their original plan

    Dennis Price
    15 Sep 2014 | 3:33 pm
    IMAGE:  I wrote in 2009 that: I DON’T BELIEVE IN BUSINESS PLANNING. That got quite a few comments, some in agreement and some not.I was told by one commentator: If you plan and never do then fail is assured.And another said: To succeed long term though, (…) require planning, unless the plan is to react in a status-quo knee-jerk manner.To prove my point, I followed that post up by taking a dig at the inability of all the ‘business planners’ to see the GFC coming.Well, it seems as if a Harvard Professor agrees.Amar Bhidé researched and wrote The…
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    FOLDEN eMarketing Blog

  • Media Expertise needs Paid Media Knowledge

    11 Sep 2014 | 2:02 pm
    There is no need to pronounce that the media buying landscape has changed. Within an article by Search Engine Watch this shift is described by mooving towards paid media with the consequence of the need of new skills. And indeed, formerly there have been search engine ads and display, which was disseminated over some well […]
  • Link Building, is it still important and which Strategies exist?

    13 Aug 2014 | 8:50 am
    Link Building is one of the most important and popular task of search engine optimization. But is link building still that important or have the numerous updates of search engine algorithms to avoid search engine spam changed the business? This question is answered by a survey of marketers. In general, yes. This statement mirrors the […]
  • W3C launched Initiative on Social Media Standards

    13 Aug 2014 | 8:25 am
    The W3C has launched a further initiative regarding the interoperability of social web applications. To get further information visit the announcement of the launch: W3C Launches Push for Social Web Application Interoperability. FOLDEN.INFO Directory Sources: Internet Standards – Social Media Information
  • Google Authorship and SEO

    3 Jul 2014 | 3:28 pm
    Have you already recognized that author profile images disappeared on Goolge search results? Google announced this in June and the global rollout already happened. The reason has been some kind of spamming with SEO savvy people using this feature, which led to higher click through rates. Opposed to the great performance there has not been […]
  • Big Data Infographic gives comprehensive Overview

    25 Jun 2014 | 8:43 am
    KD Nuggets, a data mining source, pointed to an infographic about big data. It is really comprehensive and defines many terms as well as technologies and market leaders. Furthermore it names questions to ask, if a big data solution is needed. You may read the brief aricle or access the infographic directly by this link: […]
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    Blog - Digital Jungle

  • Using Social Media to Attract Chinese Tourists

    23 Sep 2014 | 12:25 am
  • The Power of WeChat

    21 Sep 2014 | 8:23 pm
      With over 400 million users there is little to dispute the meteoric rise of WeChat, WhatsApp’s Eastern counterpart. In addition to its vast user base accumulated in just three years, WeChat also boasts a broader range of features and…
  • How to optimize your site for Baidu

    15 Sep 2014 | 1:14 am
    Google is dead long live Baidu! Pretty provocative words I know and not strictly true, however in China this is very true, I won’t go into the reasons why Google didn’t make it that’s pretty well documented elsewhere. To get…
  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
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    Logo Design Blog

  • The effective tips for your web design

    Ben Johnson
    22 Sep 2014 | 3:16 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Custom logo design for strong business promotion

    Ben Johnson
    17 Sep 2014 | 12:09 am
    Is your logo a separate entity from your business? Not at all! Your logo is your brand face where all the promotional techniques, branding and advertisements are dependent on your business symbol. Your marketing collateral is incomplete without a professional, custom and creative logo. You cannot execute your promotional techniques without your business logo. So,  [ Read More ]
  • The effective tips for your web design

    Ben Johnson
    16 Sep 2014 | 5:18 am
    Many people claim themselves as expert designers in the market to lure clients and charge huge amount for even simple designs. The training and courses related to websites have become common, increasing the number of amateurs and freelancers bombarding the market. You don’t need a non-professional for a professional and user-friendly online interface. You need  [ Read More ]
  • Why your brand identity needs professional logo maker

    Ben Johnson
    18 Aug 2014 | 5:05 am
    Your brand logo represents your entire brand and marketing collateral. Without a professional, unique and creative face there is no chance that your brand appeals and attracts your customers, regardless of the fact that you have invested heavily in the advertisements. Your brand logo is the classification and explanation of your business concept. Act professionally  [ Read More ]
  • Free logo generator: the major cause for a poor brand identity

    Ben Johnson
    15 Aug 2014 | 6:20 am
    Designing brand logos is a serious job because it gives your business recognition, identity and a face. You seriously don’t want to mess with your brand face because this way you easily lose your customers and don’t get any competitive edge in the market.  You can make things go out of your hands yourself by  [ Read More ]
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    Targoz Strategic Marketing

  • No Research Is Better Than Bad Market Research

    Targoz Strategic Marketing
    4 Sep 2014 | 6:30 am
    For the past few days, news gossip site FTV Live has chronicled survey research being conducted by Cox owned WFTV in Orlando. From the screenshots posted in the stories, it appears WFTV is testing potential anchor changes with area viewers using an online survey with embedded video. Potential leaks are always a possibility with online survey work since respondents can take screenshots of the questions or take a picture of the screen with a smart phone or tablet. That’s why you should test multiple topics or try to balance the questions to mask the sponsor or goals of the research. Not…
  • Avoid Ivy League Schools. Think Oil League…

    Targoz Strategic Marketing
    10 May 2014 | 6:00 am
    In years past, it was assumed that a graduate with an Ivy League degree was assured a lucrative job and a promising future where they would easily payoff any accrued student loans in short order. Those days are past. Ivy League grads face a tough and uncertain job market, just like their state school peers. If I had a child headed off to college and looking for a lucrative career, I would steer them toward the Oil or Mining schools instead of the Ivy League. Shale operators are having a lot of trouble finding workers, particularly engineers and geologists, according to a workforce survey by…
  • Americans Support Fracking and the Keystone Pipeline

    Targoz Strategic Marketing
    6 Jan 2014 | 6:00 am
    Keystone Pipeline Gauging public opinion based on what you hear and see in the news or emanating from Hollywood is always a dicey proposition. Oil pipelines and fracking are just the latest examples of how the media are often out of sync with most consumers. While the media and Hollywood oppose expansion of fracking and the Keystone pipeline, U.S. consumers solidly support both issues. The Robert Morris University Polling Institute found that more than half (56%) of Americans favor hydraulic fracturing even in their own community. It’s one thing to support fracking in someone…
  • Differences Between Online and Phone Survey Results

    Targoz Strategic Marketing
    5 Jul 2013 | 12:11 pm
    Studies have found that compared with the general population, Internet users have higher levels of education and are more affluent. The application of demographic weighting to both sets of data does serve to close the gap between online and face-to-face results. However, when comparing parallel online and telephone surveys, we have seen some other differences. These differences appear to be method effects or mode effects rather than sampling effects. One effect is related to the respondents’ reading questions rather than hearing them. This influences responses to scales and how many…
  • Opposition To The Affordable Care (ACA) Holds Steady

    Targoz Strategic Marketing
    30 Jun 2013 | 2:08 pm
    Fifty-two percent of American adults polled by Gallup disapprove of the Affordable Care Act (commonly called Obamacare). Forty-two percent believe their family would fare worse under the law. Among the forty-four percent who support the law, 22% think it will help their family and 33% think it will have little effect. As you might guess, support was higher among Democrats and among people without health insurance. Gallup’s findings mirror a CNN/ORC International survey conducted near the same time. In the ORC survey 43% of the public back the ACA, while 54% of the respondents say they…
  • add this feed to my.Alltop - the branding gavel, brand communication expert, nigeria brand consultant, social media expert

  • Online Activities: 7 ways to avoid foul play

    23 Sep 2014 | 4:43 am
    Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]
  • Social selling: Accounting, Auditing, Para Medical and Medical professions

    19 Sep 2014 | 4:33 am
    In the cause of doing my beat and interacting with various professional associations about the changes we are now witnessing across board, I  have had cause to interact, train, dialogue with different professional bodies, associations as well as professionals. As our community will know, it is being close to a decade I have been involved […]
  • Wake Up, It’s Social Age:What Nigeria electricity Distribution Companies must know

    17 Sep 2014 | 4:17 am
    The social age is the most revolutionized age. It  is one with lots of disruptions.  It calls for change in approach. It demolishes the old command structure where customers will have to take it or live it. If through monopoly  or other forms of regulations,your brand seems to be enjoying this chain of command, please […]
  • Weird MultiChoice Nigeria (@DSTVNg) Customer service way

    13 Sep 2014 | 8:25 am
    Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]
  • Online free classified Ad: why should small business embrace it?

    3 Sep 2014 | 2:25 pm
    Advertising is not a modern nomenclature. It is as age long as the society itself. As individuals, we are daily involved in advertising without knowing. When you wake up in the morning and brush your teeth as well as take your bath you are involved in subtle advertising. Asides from personal hygiene factor, your efforts […]
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    Rocky FU

  • Targeting Travelers Decision Journey in Mobile Digital Age

    Rocky FP
    10 Sep 2014 | 5:00 am
    A good traveler has no fixed plans and is not intent on arriving. Said Lao Tzu. I personally love traveling and experiencing the culture in another corner of the planet; so do many other people in the world. In fact, 85% of travelers worldwide will sacrifice spending in other ways to fund travel plans according to the latest Tripadvisor survey. When they travel, 95% use various digital resources in the course of travel journeys according to a recent report from Boston Consulting Group (BCG). Experienced marketers always have well crafted plans targeting each phase of the customers’…
  • Win Customers by Targeting the Decision Journey on Multiple Channels

    Rocky FP
    20 Aug 2014 | 5:00 am
    This is going to sound crazy, but… from the moment I first set eyes on you I haven’t been able to stop thinking about you. —Leigh Fallon, Carrier of the Mark Whether or not you believe in love at first sight, you can never rely your business’ success on that for your customers. To win over your target audience and get them to finally open their wallet, you must understand the journey they go through before they “fall in love” with you. That journey is the customer decision journey to purchase. When you develop your digital marketing strategies, it’s…
  • 3 Tips to Increase Retail Sales with Mobile

    Rocky FP
    15 May 2014 | 5:05 am
    I spoke last week at WTM Vision Shanghai conference and one retail store owner shared his concern that mobile may compete with and hurt his off-line retail business. People are more comfortable shopping on mobile. Take China mobile market for example, the total mobile shopping transactions in the first quarter has an increase of 207% compared to the same period in the previous year. But, mobile may not necessarily hurt offline retail business. According to a recent Gallup survey, there are more people shopping more because of mobile technology than those who shop less. 19% admit they now shop…
  • How Chinese Communicates Digitally

    Rocky FP
    20 Mar 2014 | 7:38 am
    Facebook, Twitter and WhatsApp are the most popular digital communication tools nowadays; but, not in China. So how does 618 million China internet users communicate? This post serves as an introduction for that. QQ: Communications for both Personal and Business Use Tencent’s success is built on their instant messenger, QQ. In China, it’s very widely used IM with about 800 million active users; between friends, among strangers, and for business purposes. Every QQ account starts with a numerical number like “23443242″ and the user will automatically get an email address…
  • A Simplified Framework for Digital Marketing Strategy Development

    Rocky FP
    5 Sep 2013 | 5:45 am
    Almost all digital marketing proposals include a strategy part which however is often represented by one simple slide and used more than once with little amendment. A truly working strategy for each company is unique and developed after research, serious analysis and testing. It takes weeks or even months to develop a digital marketing strategy involving complex processes. If you are not experienced developing digital marketing strategy, let me share a simplified framework to help you get started. Digital Marketing Strategy Definition A digital marketing strategy is a well thought plan…
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    We First Blog

  • Chris Crummey, World Wide Executive Director of Sales – Social Business, IBM, to speak at the We First Summit

    Simon Mainwaring
    18 Sep 2014 | 2:22 pm
    There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. He works with a wide variety of IBM’s most important clients communicating their best practices to a global customer base. His business unit generates 450 million dollars in revenue to IBM annually and represents one of the fastest growing and profitable segments of IBM…
  • The Top 10 Questions Every Brand Must Answer to Grow in 2015

    Simon Mainwaring
    15 Sep 2014 | 6:43 pm
    Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure short-term and long-term success. With that in mind here are the top ten questions every brand must answer if they hope to grow in 2015. 1. What is your brand’s purpose? Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more…
  • Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­

    Simon Mainwaring
    12 Sep 2014 | 5:05 pm
    We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into…
  • Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit

    Simon Mainwaring
    10 Sep 2014 | 1:28 pm
    Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where experts from the smartest and most successful brands in the world come together to build a Social Branding Blueprint with you. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP…
  • How Nestlé Combined Purpose and Product to Win at Social Marketing

    Simon Mainwaring
    4 Sep 2014 | 1:08 pm
    Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision development, “Germ Stoppa” talks about his immunity gain from his mother’s milk, and “Baby Luv” talks about the strong bonding between a mother and her child developed through breastfeeding. At the same time, the animated videos are a powerful…
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    Free Sales & Marketing Magazines and Downloads from

  • The Potential of Social Media in Telecoms 2014 and Beyond

    22 Sep 2014 | 10:50 am
    According to Telesperience, by the end of 2015 90% of operators will be using social technology to drive business impact, and 80% hope to use it to drive conversion rates and to transform the customer experience. In this infographic Telecoms IQ explores how global operators are already using social networks to increase customer loyalty and become more customer centric-organizations, whilst reducing operational and marketing costs.Request Free!
  • Beyond NPS: Identifying Advocates And Inviting Them To Take Action

    22 Sep 2014 | 12:00 am
    Measuring your customers' happiness with NPS surveys is great place to start, but unfortunately too many companies stop there. It's time to take an active role in inviting your Promoters to help you increase leads, generate more revenue and reduce churn through advocate marketing.This eBook by Influitive and Waypoint Group features best practices for identifying and inviting your advocates into an advocate marketing program. It also contains insights from 10+ B2B marketers based on their experiences identifying and inviting advocates into their highly successful advocate marketing…
  • The Ultimate Technology Guide for CMOs

    22 Sep 2014 | 12:00 am
    Marketers are inundated by sales pitches on the latest marketing technologies but which investments really move the needle and how can marketers think holistically about expanding their technology stack?  Download this eBook for a first-hand look at how today’s leading marketing executives are thinking about and prioritizing their investments in people, process and technology.  The report includes thoughtful analysis on the importance of the buying process in technology purchases, putting strategy, people and process before technology and change that technology is bringing to…
  • Effectively Bridging the Mobile/Desktop Divide

    22 Sep 2014 | 12:00 am
    2014 marked the first year that consumers used smartphones and tablets more—194 minutes per day—than laptops/desktops and television. And despite 76% of all online transactions beginning on mobile, it receives just 4% of all advertising dollars. The reason? Many brands are unsure how to engage with customers on mobile.  Bridging the Desktop/Mobile Divide, the latest eBook from Fiksu, delves into the benefits of cross-device re-targeting and offers strategies and tactics to overcome the challenges perplexing app marketers.Request Free!
  • Return on Authenticity: Making Effective Storytelling and Content Performance Align

    19 Sep 2014 | 12:00 am
    According to research by Nielsen, 70 percent of global consumers trust online consumer reviews and rate reviews as the second most trusted form of advertising. When it comes to trust, BazaarVoice reports that marketers may as well eliminate their own brand websites as a source of customer trust. Only 16 percent of US consumers said they trust the content on a brand's website compared to 51 percent who trust content generated by other users.Today's digital currency is arguably authenticity. Yet far too often, brands opt for content marketing strategies that only use new social channels to…
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  • Why talk of emotional marketing in B2B makes me angry

    4 Sep 2014 | 11:14 pm
    There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones.
  • What boiled cabbage can teach us about effective content marketing

    15 Aug 2014 | 5:47 am
    When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
  • To guest blog or not to guest blog?

    9 Jul 2014 | 2:33 am
    Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines
  • INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

    17 Jun 2014 | 9:31 am
    Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?
  • How B2B made sense of Content Marketing for me

    30 May 2014 | 3:53 am
    As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.
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    On Social Marketing and Social Change

  • Academic Competencies for Social Marketing

    20 Sep 2014 | 8:37 am
    What should be the minimal requirements for someone who wants to learn about and practice social marketing? That discussion has been bounced around the field for many years, and yes, everyone has an opinion. The good news is that with the emergence of the International Social Marketing Association, Australian Association of Social Marketing, and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing). Yesterday, following similar actions by the AASM…
  • Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

    3 Sep 2014 | 9:29 am
    How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits? In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses. He will also address the effectiveness of non-medical public presentations, constructivist didactics and municipal intelligence. Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB…
  • The Future of Social Marketing: Craig's Happiness Talk

    13 Aug 2014 | 12:56 pm
    This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. In his presentation of the award, Dr. Kotler noted that “[Craig] is known for many things; a prolific writer, a creative architect of programs, an innovator and risk taker, and an outspoken and long-time guiding force in our field…In fact, if one word could be used to describe him, catalyst is the perfect one. He is that agent that provokes significant change… For those who know him, he is a brilliant and…
  • The Purpose of Segmentation

    6 Aug 2014 | 7:49 am
    Segmentation is one of the first critical decisions a social marketing or health communication program must make - even if it is to not segment and use the 'field of dreams' strategy ("If we build it, they will come"). Even when decisions are made to identify and focus on priority segments of the population, many segmentation approaches end up being used for no more than directions for casting calls and art directors ("We need to have one of these types and another of these types"). As I put it in Social Marketing and Social Change: "...the purpose of segmentation is not to answer the…
  • EAST: A Method for Applying Insights in Social Marketing Programs

    24 May 2014 | 9:43 am
    Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. In workshops that I facilitate, I use this slide to illustrate some of the main ideas from some usual, and not so typical, theories that I find are employed by many social change agents. These ideas guide how we think about a puzzle, seek to understand it and then solve it. What dramatically illustrates the power of a theory, and its drawbacks, is to break the workshop (or class) into five smaller groups. All…
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    Digital Examples

  • App Integrations

    16 Sep 2014 | 4:01 am
    One trend we're seeing at the moment is that apps are becoming more like the mobile web.Apps (& games) are most people's experience of mobile - stats from Flurry show that apps now make up 86% of the time spent on mobile, and the mobile web just 14%.The experience with apps used to be that you would open one, do something, and then open another one. As time has gone on it's become possible to deep-link into apps. My favourite example of this is CityMapper, the app that has done so much to demystify public transport (buses especially) in London for people like me,The button below, if you…
  • Buying on Twitter - Pilot programme announced

    8 Sep 2014 | 6:53 am
    Twitter has finally revealed plans for a pilot programme allowing people to buy things within a Tweet."In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery."The test includes partners like Stripe for card payments; you'd have thought that shipping and payment details could be saved within the app (as they are with Amazon) before too long -…
  • Nissan's speedy 'Royal Baby' tweet

    8 Sep 2014 | 5:20 am
    Nissan apparently tweeted this just 7 minutes after the announcement that The Duchess of Cambridge was pregnant with her second child.It could be triplets and there would *still* be enough room for the Queen... #XTrail #SevenSeats #RoyalBaby— NissanUK (@NissanUK) September 8, 2014Pretty impressive when you consider that it wasn't particularly expected, or at a time when people were on high alert, e.g. during a sporting event.Fewer than 200 RTs 3 hours later though - and I imagine that lots of them are from media obsessives like me, rather than royal fans (or…
  • Brands using Hyperlapse

    27 Aug 2014 | 3:45 am
    Hyperlapse is Instagram's new video app, that steadies your images, making it possible to make professional-looking films in motion from an iPhone (iOS only at the moment)Here is Instagram's video explaining it Stabilization for Hyperlapse from Instagram from Instagram on Vimeo.It's had great reviews - 'It's like a $15,000 video set-up in your hand' - and brands are starting to use it:Mercedes USAFootlockerBurton SnowboardsAriZona Iced TeaJimmy Fallon TonightEsuranceBudweiserThe Science Museum Dr Pepper OreoDisneylandAny more..?
  • Mountain Dew's Bottle Tops for Skaters

    22 Aug 2014 | 2:56 am
    Very smart - bottle top doubles as a tool for tightening the wheel nuts on skateboards. Dew Bottle Tool from Alejandro Gomez on Vimeo.See also - Coca Cola's 'second lives' bottle topsMore here
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    Idaho Ad Agencies

  • Journal/Scripps forced to sell KIVI or KNIN

    15 Sep 2014 | 10:46 pm
    When Journal Broadcast Group is merged into EW Scripps, KIVI and KNIN will no longer be on the same side. In a little-noticed FCC filing earlier this month, Journal agreed to “sell” the two stations to “Journal/Scripps Divestiture Trust.” A bit of digging finds that Journal & Scripps have to unload one of the Boise TV stations in order to consummate their marriage. Here’s why: in 2009, after a lengthy process, Journal bought KNIN under the FCC’s “failing station” waiver provisions. At the time, KNIN was a CW affiliate with little in the way…
  • From the ‘Things we missed in our inbox’ file

    14 Sep 2014 | 6:23 am
    This one came through back in June, but… well, summer. Oliver Russell announced that they have assumed management and marketing of Think Boise First. From the press release about the change: Think Boise First co-founder Beth Geagan said the organization achieved great success over the past six years in branding and highlighting the importance of local business to the community. Earlier this year, Geagan began looking for viable options to take the branded effort to the next level in Boise. “We talked to several interested parties. In the end, Oliver Russell made the most sense and…
  • Job Opening: Account Executive

    12 Sep 2014 | 3:22 pm
    Peppershock Media Productions in Nampa is looking for an Account Executive. From the job description on their website: This position is responsible for locating new business opportunities for Peppershock Media and for monitoring and maintaining relationships with current clients. Key Results: Effectively establish, develop and maintain relationships with qualified prospects Represent the Peppershock brand in all interactions Effectively relate to internal and external stakeholders More details about this position are available here, and application materials should be sent via email to…
  • New Hire at DaviesMoore

    27 Aug 2014 | 7:55 am
    DaviesMoore in Boise continues to grow, most recently with the addition of Sean Winnett as Digital Marketing Specialist. Sean is a Boise native, and graduate of Boise State University with a Bachelor’s degree in Mass Communication & Journalism. Prior to joining DaviesMoore he has worked with other agencies such as Drake Cooper and Tribute Media. Congratulations Sean.
  • Rizen Creative expands to the north. And west.

    26 Aug 2014 | 8:13 am
    Recently, word got to us that Rizen Creative has expanded, opening an office in Seattle. And indeed they have, as Katie Meyers has relocated to Seattle, where she’ll be working out of the company’s new satellite office in Seattle. There, she “will focus on new business generation as well as provide strategic insight for current Rizen clients.” Congratulations to Rizen on the expansion, and to Katie on the move.
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    Idea Marketing

  • Why Can’t Companies Be More Like the Iroquois?

    Chris Koch (ckochster)
    15 Sep 2014 | 5:20 am
    English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia) If ever there was a cooperative organization that had less reason to endure until today, it is the Iroquois League. First formed sometime between the 15th and 16th centuries, it brought together five distinct tribes that had been warring and otherwise squabbling for centuries prior. Each tribe had its own language, customs, and culture. Located mostly in what is today northern New York State, the tribes’ unity (a sixth joined in the 18th century) allowed…
  • 6 Freaky, Funny, and Scary Abilities of Computer Organisms

    Chris Koch (ckochster)
    18 Jun 2014 | 5:10 am
    I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. There’s simply no way that everything we’ve come to expect from robots in sci-fi novels and movies will exist independently within whatever bodies we put robots in for the foreseeable future. They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. Robots can’t do anything better…
  • The Worst Source of Work Conflict

    Chris Koch (ckochster)
    9 Jun 2014 | 5:37 am
    I have two attributes that set me up for conflict with my current colleagues at SAP. First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP. But after two-and-a-half years working here, I’ve decided that both of…
  • The TV Is No Longer a TV

    Chris Koch (ckochster)
    30 May 2014 | 5:23 am
    I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. When I told my wife and daughter we were trendsetters, they rolled their eyes and said I was just being cheap (again). Regardless, a change in the way we think about entertainment has…
  • What Pisses off the Man Who is the Face of 3D Printing

    Chris Koch (ckochster)
    19 May 2014 | 5:31 am
    MakerBot, a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Bre Pettis, the CEO of MakerBot, has become the face of this long-simmering but suddenly hot business (3D printers – the really expensive kind, anyway – have been around for decades) in part because he had lots of practice being a public face long before he ever thought about launching his company. That background is why he was so pissed off at…
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    Creativity Unbound

  • Is Apple getting closer to a post-Jobsian voice?

    edward boches
    30 Aug 2014 | 7:19 am
    This morning I got an email from Peter Burrows, a senior writer for Bloomberg/Businessweek. Peter writes regularly about science, research, tech, Silicon Valley and Apple. We talk about the latter every now and then. Peter’s latest query asked whether I thought Apple’s most recent commercials were any indication that the company was getting closer to a post-Jobsian voice. I sent Peter a note, and thought I’d share my answer here. After all, everyone likes to talk about Apple and its advertising. Short answer: perhaps getting closer, yes. Apple has always been about…
  • This is how a creative department should work

    edward boches
    25 Aug 2014 | 7:28 am
    I work in a creative “department” that is among the most talented, prolific and efficient that I have ever come across. And it’s not in an agency. We have 25 members who have collectively won countless lions, pencils, cubes and statues. Yet I’ve never encountered anyone with an ego. We have no ping pong tables. No coffee bar or barista. No glass walls showing our expensive hand crafted furniture. Yet we love where we work. Despite the fact that 16 members of this creative “department” have been highly-paid CDs at agencies that include Goodby, Wieden, Arnold,…
  • Good luck trying to replicate the ice bucket challenge

    edward boches
    23 Aug 2014 | 10:58 am
    Seven lessons from the ice bucket challenge. Five lessons from the ice bucket challenge. Social lessons from the ice bucket challenge. Forbes (they have two posts with totally different sets of lessons), HuffPo, Social Media Today (disclaimer: I often write for them), and a host of others have all published pieces giving us useful tips that marketers can pick up from this latest Internet phenomenon. Time it right, keep it simple, mix in celebrities –not sure that part was planned — start local, etc. I am willing to bet that we will never see a brand or even a charity replicate…
  • Creating a portfolio on Instagram

    edward boches
    12 Aug 2014 | 2:34 pm
    Creating a portfolio on instagram from edward boches Social media is great for our day in and day out posting and sharing. But it’s far more fun to play with the platforms and actually create stuff. Pro bono ad campaigns on Tinder. Social purpose made out of food porn. Turning Twitter into a direct marketing piece. Making Pinterest or Instagram work as a website. It’s not hard. It just takes a little imagination and a little trick for making your gmail account appear to be many different gmail accounts. This deck shares some thoughts on hacking social platforms, learning to invent…
  • Orange is the New Black, a perfect brand for user generated images

    edward boches
    2 Aug 2014 | 10:08 am
    It seems a long time ago that TV viewers simply watched their favorite shows. If they did talk about them it was around the water cooler the next day. Remember this? It was a mere seven years ago that HBO still marketed the talk value of its shows by suggesting it was a boon for the water cooler industry. Now, of course, any conversation or debate about a hot show takes place online. In real time. And the networks know it. They wisely invite, encourage and inspire not only the conversation, but deeper viewer involvement when it comes to creating content about the shows they watch.
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    Marketing Java | Web. Social. Marketing.

  • Content Marketing Strategy and Your Digital Business Plan

    Leia Schultz
    16 Sep 2014 | 8:56 am
    Content marketing strategy – what is it? It’s a catchy phrase for the powerful content of online domains and how that can be directed at certain people. In laymen’s terms, it’s a tool that you can use to attract your desired audience to your website and to your organization. It’s a great strategic element that small business owners can utilize to generate attention from and interaction with followers and customers. Successful…       
  • Louisville, Colorado Joins the Beerfest Circuit

    Deb Kolaras
    25 Aug 2014 | 7:30 am
    As you may (or may not) know, I’m one of the organizers for Pints in the Park, a local small-town brewfest taking place in Louisville, Colorado on August 30th, 2014. Our Board decided back in January of 2014 that this would be a great opportunity to introduce the area to as many local breweries as possible, and also make sure guests got to dine on some great food and listen…       
  • SEO and the Business Owner: a Love Story

    Leia Schultz
    21 Aug 2014 | 9:08 am
    We all know by now, or we all should know by now, the importance of good SEO. (If you’re not an expert yet, don’t worry. Watch this helpful short video to get a quick overview.)  SEO, or search engine optimization, is what can direct online traffic to your website instead of your competitor’s site. The rise of the Internet Age was eventually accompanied by SEO, and best SEO practices are…       
  • Fining for Negative Reviews is the Wrong Move

    Leia Schultz
    14 Aug 2014 | 8:33 am
    The purpose and beauty of customer-written reviews is to share their honest experiences with others who are looking into the same experience. Really, any business people interact with can (and should) be reviewed in order to give potential customers information before they commit to one. Reviews written by all types of people about all types of customer service experiences is a modern-day tool that can not only educate customers but…       
  • I’ll Have a Venti Dumb Macchiato, Please

    Leia Schultz
    5 Aug 2014 | 8:10 am
    You might have heard of the parody coffee shop (or should I say art gallery?) that Nathan Fielder opened in Los Angeles, California. Fielder called his shop Dumb Starbucks, and his parody business of the mega coffee chain burst into the international spotlight within a matter of hours. Fielder was relatively well known before this espresso-fueled endeavor for his career as an actor and as a stand-up comedian. Audiences recognize…       
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    Marketo Marketing Blog

  • 6 Ways to Create Rocket-Fuel Content for Marketing Automation

    Anne Murphy
    23 Sep 2014 | 5:30 am
    Author: Anne MurphyMarketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content.  More than three-quarters of those invested in marketing automation say that developing processes and content is instrumental to success with the technology. Without content, there’s nothing to send to potential and current buyers, nothing relevant to plug into specific nurture tracks, and nothing valuable to exchange for their contact information. So how…
  • How Sustainable is Your Marketing?

    Raymond Coppinger
    22 Sep 2014 | 8:52 am
    Author: Raymond CoppingerWhat does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. You might think about climate change, or where the vegetables in your shopping basket are grown. But to sustain also means to maintain, support, or endure. So in marketing, the term takes on a slightly different meaning. And that’s why today, as a fellow marketer (and buyer of in-season, locally grown vegetables!), I urge you to seize the concept of sustainability by asking yourself the simple question: Is my…
  • 9 Reasons Your Emails Get Rejected

    Jared Flamm
    18 Sep 2014 | 6:39 am
    Author: Jared FlammIt’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand. Your email might appeal to their needs and build a lifelong relationship. Or your recipient may discover that while you two have no chemistry, your product would be a perfect match for one of their friends. But (also like dating) a…
  • How Should I Segment My Database?

    Maggie Jones
    17 Sep 2014 | 5:30 am
    Author: Maggie JonesAs a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel.  And you want to do all of those things at scale – you want to be able to grow without sacrificing that personalized approach. Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment – as we’ve learned, 23% of engagement is explained by segmentation. But to create meaningful…
  • Marketing Your Multi-Product (or Multi-Division) Brand

    Phillip Chen
    16 Sep 2014 | 5:30 am
    Author: Phillip ChenIf you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t. For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market…
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    Fletcher Prince

  • September Editorial Calendar Ideas and Communications Events

    Mary Fletcher Jones
    6 Sep 2014 | 6:39 am
    Here are a some ideas to round out your September editorial calendar, plus some events you might like to celebrate or attend. September Health Observances There are many health observances and special recognition days this month that you can use to help raise awareness. September is Cholesterol Education Month, Prostate Cancer Awareness Month, Healthy Aging […]
  • Fill your calendar with these August events and notable dates

    Mary Fletcher Jones
    1 Aug 2014 | 6:30 am
    Whew! Congress is out of town! I thought they’d NEVER leave. Let me let you in on a little secret, my content-generating friend. No one, self included, wants to talk about anything remotely work-like this month. Not in DC, and not online. Nobody is working. You know it, and I know it. So have a […]
  • Important July dates

    Mary Fletcher Jones
    1 Jul 2014 | 6:16 am
    Sure, ANYBODY can tweet about the 4th of July. But how many people are going to talk about International Kissing Day? Or the Running of the Bulls in Pamplona?  They might get the Tour de France, sure, but the Palio? Nah, YOU got the Palio! You are going to OWN Twitter, my friend. Will they […]
  • Why bother with YouTube? The benefits of online video

    Mary Fletcher Jones
    23 Jun 2014 | 6:02 am
    I was asked to answer a Quora question about the benefits of YouTube. Here is my reply. You can read more specific details about the benefits of YouTube on the Fletcher Prince Slideshare account As you may know, YouTube has been around since 2005, and since then, there have been tremendous benefits to posting on […]
  • A Summer Book Bag for PR professionals

    Mary Fletcher Jones
    14 Jun 2014 | 6:57 am
    After what has got to be the snowiest winter ever, it’s finally here: summer. Well, not technically until next week. But I’m already in summer mode, aren’t you? Rehoboth, here I come! Do you read on the beach or by the pool? Here are some of my PR book recommendations. These are all enjoyable, as […]
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  • Apple Watch’s simple, purposeful and powerful marketing message

    Eric Brody
    9 Sep 2014 | 2:08 pm
    I love this quote from Tim Cook, CEO, Apple about the company’s new watch. “Apple Watch gives us the ability to motivate people to be more active and healthy. If you are someone who just wants to be a bit more active or someone who wants to track what you...
  • What healthcare marketers can learn from the hit series “Breaking Bad”

    Eric Brody
    3 Sep 2014 | 7:58 am
    What kept you coming back to the hit series Breaking Bad? Truth be told, I spent two weeks binging on the entire series. If you think about it, the show exhibits similar characteristics to all great brands. And it actually offers really good lessons to healthcare marketers. With consumers now...
  • Healthcare marketers: ready to compete against Walmart?

    Eric Brody
    12 Aug 2014 | 3:57 pm
    Coming to a town near you, it’s a Walmart primary care clinic. You can read the story here at Forbes - Health Care For $4: Are You Ready For Walmart To Be Your Doctor. With more than a hundred hospital-leased “retail clinics” already across their stores, these new fully owned primary care...
  • Healthcare system branding: the anatomy of 3 recent efforts

    Eric Brody
    2 Aug 2014 | 10:09 pm
    Interesting article on – Anatomy of 3 Health System Rebranding Efforts – providing the backstory of three recent initiatives. For each of these efforts, author Marianne Aiello seeks to answer “why the name change”, “what’s the marketing strategy”(which really just nets down to tactics) and “what does it mean for patients.”...
  • The fusion of health and fashion: Tory Burch and Fitbit

    Eric Brody
    24 Jul 2014 | 5:06 am
    In yet another mash-up of categories, designer Tory Burch has partnered with fitness-tracker brand Fitbit to introduce a Tory Burch for Fitbit accessories collection. James Park, CEO and co-founder of Fitbit stated that “from day one, we’ve known that the form factor is crucial to creating a health and fitness...
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    Marketing Donut feed

  • What’s the best location for your exhibition stand?

    22 Sep 2014 | 3:50 am
    If you want to get the most form your exhibition stand then you need to choose the right location and layout. 1. Get a floor plan If possible, it is a good idea to gather any previous years’ floor plans for the exhibition. You can then identify patterns, such as certain industries grouping together, or recurring refreshment areas that will help to guarantee heavy footfall. 2. Side, corner or island? Each of these locations has benefits and drawbacks. Most stands at an exhibition are at the sides, making it easy to design a reusable stand for this space. However, this position can make it…
  • Small business groups react to Scottish 'No'

    19 Sep 2014 | 8:46 am
    Business groups in the UK have given their reactions to yesterday's referendum vote against Scottish independence. Simon Walker, Director General at the Institute of Directors (IoD), felt that the 'No' decision is a positive result, saying that "Many businesses will breathe a sigh of relief" that the prospect of prolonged negotiation over separation has been avoided. John Longworth, Director General of the British Chambers of Commerce (BCC),was more considered, saying: "The people of Scotland have spoken. Their historic decision to remain part of the United Kingdom will be a relief to many…
  • Businesses unite to call for rate reform

    19 Sep 2014 | 7:45 am
    More than 100 businesses and business groups have joined the British Retail Consortium (BRC) to call for a fundamental reform of the business rates system. One hundred and seven organisations from the manufacturing, services, property, leisure, hospitality and retail sectors have signed an open letter addressed to the three main political parties calling for a fundamental review of the business rates system before the 2015 general election. The letter appeared as a full-page advert in The Daily Telegraph this week. It described the business rates system as “no longer fit for purpose for the…
  • Thousands of SMEs unprepared for new EU VAT rules

    19 Sep 2014 | 7:43 am
    Major EU VAT rule changes that will affect thousands of UK ecommerce firms come into force in January 2015, yet many businesses are completely unprepared. The new EU VAT rules require merchants to identify where their end customer is located by collecting two pieces of non-conflicting evidence and then applying the correct VAT rate. These changes will take effect from 1 January 2015. There are also additional compliance obligations around reporting VAT receipts, storing information on VAT transactions for ten years and ensuring compliance with the various VAT regimes across the EU. Online…
  • Giving small firms the tools to tackle cyber crime

    19 Sep 2014 | 7:42 am
    The government has teamed up with the Open University to launch a free online course to raise awareness of cyber security and help business owners improve their knowledge and skills. The course, Introduction to Cyber Security, starts on 13 October and will run four times a year for the next three years. Eight modules – covering topics such as malware, cryptography and how to manage cyber risks – will be offered over eight weeks, with each module taking two to three hours. The course aims to raise awareness of cyber security amongst the public and businesses – especially small firms.
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  • Heroic Customer Service by Senior Executive Anjali Kumar at Warby Parker

    Stan Phelps
    3 Sep 2014 | 2:47 pm
    This post was originally posted on Forbes: Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann […]
  • TD Bank Canada Leverages the Awesome Power of Thank You

    Stan Phelps
    28 Aug 2014 | 12:21 pm
    This post was originally featured here on Forbes: It was a good Friday for both employees and customers of TD Bank. [TD stands for Toronto Dominion] Last month over 20,000 TD employees across Canada distributed green envelopes containing a $20 bill to every customer in more than 1,100 TD […]
  • Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines

    Stan Phelps
    12 Aug 2014 | 4:30 pm
    This post was originally featured on Forbes: Are You Treating Customers Like Family? Two Lessons From Red Lobster and Frontier Airlines Two acts of corporate kindness hit the news recently. The first involved a delayed flight on Frontier Airlines and the second a touching dinner at Red Lobster. Both resonated, quickly […]
  • A Spot-On Example Of Extending Advertising Into Customer Experience by Chick-fil-A

    Stan Phelps
    6 Aug 2014 | 7:08 am
    This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an instant success. Created by Dallas-based The Richards Group, Eat Mor Chikin was introduced in […]
  • This ONE Skill May Be Keeping You From Becoming a Leader

    Stan Phelps
    22 Jul 2014 | 12:58 pm
    This post was originally featured on the MENG Blend blog: What is the true definition of a leader?  My friend and author Bill Treasurer offers one definition.  It comes from his son Ian.  A preschooler, Ian came home one day and proudly proclaimed he had been the leader for […]
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    Chief Marketer

  • Triggered Email Volume, Opens and Clicks Rise

    Beth Negus Viveiros
    23 Sep 2014 | 6:55 am
    Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends and Benchmarks report from Epsilon and Email Institute. Similarly, triggered open rates increased to 74.9% and triggered click rates to 161.9%, versus 72.6% and 152.3% respectively, compared to the second quarter of last year. “Brands of all sizes and across all industry categories today are striving to become more customer-centric—and rightly so as customer engagement continues to drive brand…
  • 4 Mobile & Tablet Best Practices for Customer Engagement and Sales

    Chief Marketer Staff
    22 Sep 2014 | 5:08 pm
    By Ashley Kemper Mobile and tablet channels have opened powerful new ways of reaching and engaging target audiences. Global mobile ad revenue nearly doubled in 2013 and U.S. mobile advertising spending is projected to increase by 75% in 2014. While integrating new tech presents exciting opportunities, it also poses challenges and potential pitfalls that call for the following best practices to engage target audiences. Augmented reality brings this Band-Aid app featuring the Muppets to life. Location-based marketing: The magic of location-based technology is that it enables marketers to reach…
  • Driving Engagement with Video Cloud Solutions

    Patrick Gorman
    22 Sep 2014 | 9:00 am
    Cloud-based video solutions are emerging as an increasingly effective choice for marketers looking to increase their online video presence, as well as their user engagement through an easy-to-use interface. Chief Marketer’s upcoming webinar, “How to Drive Engagement in a World of Content Overload” will dig into the subject this Thursday, Sept. 25 at 2 p.m. EDT. A recent report from Nucleus Research found that using Video Cloud solutions allows brands to better leverage online video presence, increase engagement with users and more effectively manage their digital brand.
  • Chief Marketer Listline Sept. 22

    Casey McClay
    22 Sep 2014 | 8:03 am
    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: New list to market in past 7 days Exclusive to list manager Data card quality score 85 or higher on NextMark Data card publicly available online Get Organized! Blow in Package Insert ProgramGet Organized! offers space saving products for the home.Universe: 1,575,000Price: $35/MContact: SMD Media Services, Inc., Diana Leston-Correia,, (845) 582-0012Datacard: IDville…
  • Perfect Your Outbound-Inbound Marketing Balance

    Grant Johnson
    19 Sep 2014 | 1:15 pm
    Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different? In days gone-by it was the right combination between the image-driven brand creative and the quicker call-to-action and response of direct marketing. Today that discussion has shifted to inbound marketing; but folks are forgetting about the power of balancing that strategy with outbound marketing’s proven effectiveness. No doubt the ad game has changed and continues to evolve rapidly. Inbound, which includes organic and paid…
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    Millennial Marketing

  • NFL Losing Popularity and Credibility with Millennials

    Jeff Fromm
    18 Sep 2014 | 10:42 am
    Lately, the NFL has been at the forefront of challenging societal issues. For example, Michael Sam became the first openly gay player to be drafted in the NFL. These stories transcend the sports world and become a part of American culture. Social media allows all of us; especially millennials, to voice our opinion now more than ever and our voices are definitely being heard. Unfortunately, the NFL has had far more bad stories than good lately. Ray Rice has caused a huge uproar after TMZ leaked a video of him knocking out his then-fiancé in an elevator, and now Adrian Peterson faces…
  • Generation Y, Brand Values and Idealistic Purchase Decisions

    10 Sep 2014 | 12:53 pm
    I’m a millennial, and I embody a lot of the clichéd things you’ve heard about the generation: the frivolous wanderlust, the tattoos, the addiction to Instagram, and one pretty powerful behavioral trend – the insistence on ethical substance and integrity from brands, or in other words, choosing to make mostly idealistic purchase decisions. Without a socially conscious framework, your brand means nothing to me or many of my millennial cohort, and without capturing the millennial market, you’ll never amass the army of brand advocates you need to partake of the nearly $200 billion in…
  • Abercrombie Stops Shouting, but will they Listen?

    Brendan Shaughnessy
    2 Sep 2014 | 7:24 am
    2007. While it’s only been six years, a lot has changed. American Idol was America’s most watched show, you couldn’t turn on the radio without hearing Akon and Abercrombie and Fitch was one of the most popular apparel brands in the US. Feeling old yet? Since then, Simon left Idol, Akon fell of the face of the Earth and Abercrombie has been under scrutiny and is becoming more and more irrelevant among its formerly strong teen audience. But while they’ve lagged behind in everything from sales to brand loyalty, Abercrombie has finally gotten something right. Abercrombie announced they…
  • New Data Reveals Millennials are Far More Conservative Than You Think

    Jordan McCormack
    21 Aug 2014 | 7:46 am
    FOR MORE INFORMATION: ERICA WREN / BARKLEY (816) 423-6228 / KANSAS CITY, August 20, 2014 – Of the 40 million U.S. millennials aged 25 to 34, 22.9 million already have children. With 10,000 millennial women giving birth each day, the generation that’s often viewed through the lens of youth is quickly growing up. A new study of millennials who have children reveals that parenthood is driving a more pragmatic, conservative outlook. Yet, millennials report that ‘conservative’ is not a political term, but instead a shift in attitude that will dramatically change how and…
  • Instagram Key for Advertisers when Targeting Generation Y

    Jason Parks
    19 Aug 2014 | 3:39 pm
    Growing up, most kids slept with a stuffed animal in or next to their beds. Whether it was a teddy bear or blanket, the stuffed toy brought comfort to a young child once the lights went off. Nowadays, there is a new gadget that lies next to the bed of millennials. According to DIGIDAY, 80% of millennials sleep with their phones next to their beds. Raise your hand if you are guilty! This startling statistic shows just how much Generation Y relies on their smartphones and demonstrates the tremendous opportunity marketers have to target millennials in a more personal way than ever before. One of…
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  • Brand Lessons from Tom Brady’s Resume

    Chuck Tanowitz
    18 Sep 2014 | 10:34 am
    On Thursday, Tom Brady found and posted an old resume. Yes, that Tom Brady. The one with 3 Superbowl Rings, a model for a wife, great looking kids and always in need of a real High 5. But what’s most interesting about the resume is how distant it is from his current brand. The image we have of him today is as #12, the stalwart quarterback, the guy we all want to be. But back in 1999 he thought he would be just another college student looking for a job. So he put together the same thing we all do: a resume. I’m sure the college career office guided him through this, teaching him…
  • Where Does Culture Come From?

    Catherine Ahearn
    18 Sep 2014 | 9:12 am
    In a recent article featured in Communication Arts, Wade Devers takes a whack at agency culture, whittling it down to “the work.” He starts, Culture. I hear that word all the time and, quite frankly, I’m getting really tired of it. But the reason I’m getting tired of it is because when people talk about ‘agency culture,’ they seem to leave out the very thing that defines it most: the work. Whoah, man. Sure, this is a bold, new, ballsy position to take. But if you haven’t been able to guess by now, I disagree with him. And, actually, after many of my coworkers read and discussed…
  • HB Out and About in September – See you there?

    Julia Bucchianeri
    11 Sep 2014 | 2:57 pm
    The HB team has a busy lineup of events over the next few weeks. From marketing and tech to entrepreneurialism and German innovation, we’re excited to see what each event has in store. Will we see you at any of the events listed below? Tweet at us at @hb_agency to let us know, we’d love to meet you. September 12 – TEDxCambridge – The event that celebrates innovation within Cambridge, MA and its impact globally will have an impressive roster of speakers with expertise in research, management, science, photography and more. HB is partnering with TEDxCambridge this year so we’ll have a…
  • It’s Not Easy Being a Green Apple: 3 Cleantech Lessons from the iPhone 6 Announcement

    Chuck Tanowitz
    10 Sep 2014 | 11:16 am
    Apple logo with a green leaf. by Scott Beale, on Flickr Buried deep in Apple’s big announcement yesterday was a small checklist that ticked off their environmental credentials. I cannot overstate how unimportant this was to the full announcement, the fact that it was even on stage is surprising. You won’t find the checklist in any of the coverage, which focuses entirely on the features and benefits of the new Apple products. There is plenty written about the new Pay feature as well as the design of the Apple Watch, but want to know how green the product is? I found only one story…
  • How Law Firms Can Find Their Stories

    Mark O'Toole
    8 Sep 2014 | 9:33 am
    While the ways in which we communicate keep changing, the reasons why do not. For a law firm, this means showcasing the firm’s expertise, the brilliance of its attorneys, the clear differences in its practice areas, the cases it has successfully closed that no other firm could, and the firm’s amazing approach to customer service expressed through its fair rates and senior-level counsel. Right. There is often an amazingly confusing resistance to law firms hiring PR firms. Sure, they could do PR in-house. Sure, they have a marketing manager (who is, I’m guessing, drowning in executing…
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    Shawn D. Wallace - Online Marketing Strategist & Business Visionary Coach

  • Here’s Your Chance To Work 1-on-1 With Me! ( Limited Availability…)

    Shawn Wallace
    12 Sep 2014 | 9:31 am
    Summer is officially done (In the Wallace Household), and now that the kids are back on a school day routine, I feel like I can finally get back to work! Now that I’m back… I’m so excited to get back on track and ramp things up as we have sooo much that we’ll be releasing this season, for your benefit. So let’s chat about helping you GET UNSTUCK in your business…. Now, this message won’t apply to everyone, but for those who relate to the following this may be a timely invitation to have me work 1-on-1 with you in your business. Do you find yourself…
  • LESSON #7: What kind of online business will we build?

    Shawn Wallace
    6 Aug 2014 | 10:32 am
    In the first 6 lessons, my goal has been more or less to give you the proper perspective of this whole online business thing. So now let’s talk about what kind of business I’m going to be showing you how to build. (Watch this video…) Main points: Primarily I’m going to be showing you how to build an information marketing business. In other words, you’re going to create and sell your own Info Product.(Info products may include… audios, videos, interviews, home study courses, workshops, teleseminars, webinars, email courses, newsletters, CD’s, DVD’s, books, and more)…
  • LESSON #6: Self Employed or Business Owner?

    Shawn Wallace
    6 Aug 2014 | 9:18 am
    In the next lesson, I’m going to get more specific about exactly what kind of business we’re going to build, but first we need to get past a fork in the road. You’ve decided that you really do want to make money on the internet, and now there are two paths set before us… (Watch this video…) Main points: Self employment vs. Business ownership. For many years I didn’t understand the difference. It will be beneficial for you to understand it before embarking on this business venture. Cashflow Quadrant by Robert Kiyosaki: Employee, Self Employed, Business Owner, Investor Each of these…
  • LESSON #5: How to Avoid Scams

    Shawn Wallace
    29 Jul 2014 | 7:27 am
    In the previous lesson we talked about a bunch of different ways of making money online. If you go out looking for those money making opportunities, you’ll find that there are literally thousands of them. The question now is… How do I separate the real opportunities from the scams? Because we all know that the internet is full of scams, right? So lets talk about it… (Watch this video…) Main points: I believe that most business opportunities are not scams. But just because something isn’t illegal, that doesn’t mean its something you want to get into. There ARE a lot of scammers…
  • LESSON #4: 18 Ways to Make Money Online

    Shawn Wallace
    26 Jul 2014 | 11:58 pm
    Thus far, I’ve given my definition of what an online business is, and I’ve given you what I feel are a few prerequisites to becoming a successful online business owner. So now let’s get more detailed as we drill down closer to what you’ll actually be doing. A lot of people say they want to make money on the internet, but they really have no idea what that looks like in real life. One of the problems is that there are literally thousands of ways to make money on the internet… (Watch this video…) Main points: There are thousands of ways to make money online. My way is NOT the only…
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    InfoProduct Marketing Insiders Tips And News

  • Optimize Press 2.0 New Opt-In Templates Added

    21 Sep 2014 | 6:53 am
    I still can't believe we used to have to code our opt-in squeeze pages by hand into HTML in the "old days" Optimize Press changed all of that, adding a simple plugin or theme option to Wordpress that allows a combination of blog templates, sales page templates and opt-in and squeeze page templates that makes developing web sites a simple 5-10 minute task. What's even better is that they are always working to keep up with changes in web technologies and add templates over time. Just this week Optimize Press 2 owners get 4 new opt-in templates that automate the use of the…
  • Online Marketing Tips – How To Engage & Win Your Market

    20 Sep 2014 | 2:46 pm
    Effective Marketing Online – Boost Your Sales Marketing online has changed DRAMATICALLY over the last few years, if you don't understand HOW it has changed then you won't be able to effectively transition your online marketing to match these changes. Here are 3 areas that have changed – and in the video below you can watch as we outline how these important changes can turn into an advantage for you and your online business: Mature Internet Use For E-Commerce Means You Must Focus More Than Ever On The Top 20% Of Your Market Who Want To Buy NOW! "Push" Marketing…
  • Stop Convincing, Just Sell…

    19 Sep 2014 | 12:46 pm
    For those of you who read this blog often, I may come off as a Gary Vaynerchuck Groupie!   Fact is, the man makes some terrific, in the trenches, observations about business…pay particular attention to this video at the 3:20 – 6 minute mark where he shares a tip that, in my experience, makes a MASSIVE difference in the success of any business…   As a hint…the point revolves around NOT convincing/teaching/educating or influencing those who are on the "fence" in your market, but instead making sure you have a solid offering and wide target plan to get in…
  • Product Creation vs Affiliate Marketing…

    19 Sep 2014 | 7:25 am
    I'm daring to enter a rather religious argument here around figuring out the best model for you as an internet marketer…affiliate marketing (marketing someone else's products) or product creation (typically info products such as ebooks, courses, seminars, video series, membership sites and other how-to type products) For sure, you will find internet marketers who have made very good money with both models – so this is not a black and white answer that one method of making money online works while the other doesn't. At the same time, having led online marketing for…
  • How Growing Your Own Business Really Works

    17 Sep 2014 | 4:49 pm
    In this video we share important business building concepts such as "Beliefs vs Reality About Business Growth", "How To Fail Fast" and some examples of setbacks you are likely to see and how to turn those into positives and profit for your business… Have a comment or question about the video content, you'll find the comment button on the top right of the blog posting – go ahead and leave your comment.
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    Right Source Marketing » Blog

  • 6 Questions to Ask Before You Outsource Your Marketing

    Mike Sweeney
    12 Sep 2014 | 6:55 am
    Running a marketing department has become a more complex endeavor over the past couple of decades. With the introduction of the Internet came dramatic changes in consumer behavior, followed by dramatic changes in the way companies market products and services, followed by dramatic changes in the structure of a marketing department and the people inside it. This, along with other major business shifts such as the advancement of technology and the proliferation of small businesses, drove the birth of the concept of outsourced marketing. For the sake of this exercise, when I say “outsourced…
  • Who Should Make Up the Content Creation Team?

    Yvonne Lyons
    4 Sep 2014 | 6:45 am
    The content marketing thing has caught on in your organization? Nice. Maybe some budget money has floated your way and you’ve decided to build out a small content creation arm within your department, or maybe a content kingdom, or an empire. Or perhaps you have visions of turning into a brand publisher. Today’s large corporations are becoming media organizations and news bureaus in their own right, simultaneously providing knowledge, offering transparency, and building their brand. And the biggest ones are luring top journalistic talent from national media to enhance staff, and…
  • 5 Painful Truths About Content Marketing

    Mike Sweeney
    30 Jul 2014 | 7:35 am
    On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time high. Having just been exposed to their company’s first content marketing plan, the Kool-Aid flows, and everyone drinks it copiously. While this is always a time for positive, hopeful thinking, I often wonder if we make it clear enough that a content marketing transformation is not easy. As the company moves from planning to execution, and again as it moves from initial execution to ongoing execution, the bumps in the road…
  • 5 Steps to Engaging Your Target Me(s)

    Right Source
    25 Jul 2014 | 8:30 am
    It’s not you, it’s me… So there it is, the future of your content marketing success, defined by the lamest breakup line of the past. Welcome to a new kind of audience relationship building, where your message is less about what your product or campaign does, and more about the way your message is conveyed and how it engages your target audience. Put more simply, it’s not about you, it’s about the me(s) comprising your target audience, aka your target me(s), and how well you craft and seed content that appeals to the needs of those target me(s). This means creating usable,…
  • Believe the Hype: Why Your Business Needs Marketing Automation

    Will Davis
    25 Jun 2014 | 3:29 am
    Having lived through the unprecedented growth of the CRM software category, I never thought I’d see another category of marketing software reach similar levels of such frenzied adoption, but just this one time, maybe I was wrong. I spend my days advising companies on marketing strategy, and in particular, on the use of marketing technology platforms to drive business growth. Based on that experience, I can say that I’ve seen more companies evaluate and deploy marketing automation in the past 12 months than in the previous five years combined. In fact, Sirius Decisions predicts that 50…
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    High-Tech Communicator

  • 8 Steps to Optimizing Marketing Automation

    Cheryl Goldberg
    7 Sep 2014 | 9:31 am
    Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have purchased or implemented a MAP fail to use it to its fullest potential, according to SiriusDecisions. Why? The situation all comes down to the old adage, “If you fail to plan, you plan to fail.” Making…
  • How to use Analytics and Marketing Automation to Improve Target Marketing

    Cheryl Goldberg
    1 Sep 2014 | 7:12 am
    There’s an old saying, “Half my advertising dollars are responsible for all my profits. But I have no idea which half.” In other words, organizations have long flown blind when it comes to their marketing efforts. Questions about which audiences to target with which messages in which channels were largely a matter of the gut feel on the part of marketing executives, managers, and the sales force. But today analytics combined with marketing automation can answer these questions, allowing you to market more effectively and at less cost.  Choosing Your Audience  Who doesn’t…
  • How to Improve Content ROI

    Cheryl Goldberg
    24 Aug 2014 | 12:00 pm
    Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers?    Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take to ensure that buyers are interested in the topics before they invest sizable sums in producing and rolling out content. Come Up with Engaging Ideas The first step is to come up with the ideas that are most likely to…
  • Do Your B2B Customers Clamor to Participate in Success Stories?

    Cheryl Goldberg
    17 Aug 2014 | 11:37 am
    Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers to work with you on case studies can be a nightmare. Obstacles arise at every turn—both from within your own company and from the customer.     Internally, sales reps are protective of their customers.  Sales…
  • 6 Ways to Ensure that Your Customers Will Trust Your Content

    Cheryl Goldberg
    20 Jul 2014 | 11:26 am
    “Content, content everywhere, but not a drop to drink.” Today’s B2B content marketing scene can be summed up by this riff on the old saying. What I mean is that there’s a surprising gap between B2B marketers and their customers when it comes to content. Modern marketers know that that today’s buyers want to do their homework by doing online research on their problems and possible solutions before contacting a vendor. That’s why 93% of B2B companies are turning to content marketing, according to the Content Marketing Institute’s 2014 Content Marketing Survey.   Yet…
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    mcgraw | marketing

  • Market Research in a Marketing Oriented Organization

    Pat McGraw
    12 Sep 2014 | 12:23 pm
    Market research, for a marketing oriented organization, is critical to success. The marketing oriented organization is focused on the customer.  They tend to be long-term focused – repeat business, retention, loyalty, lifetime value – rather than short-term focused (how many units did we sell).  And they integrate marketing across the organization’s functions in order to increase the potential for delivering a unique, valuable customer experience. For a marketing oriented organization, market research is all about staying on top of their audience.  What are their needs,…
  • Market Research versus Marketing Research

    Pat McGraw
    3 Sep 2014 | 12:36 pm
    What is marketing research? Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and…
  • Thick Data – Are you Kidding Me?

    Pat McGraw
    6 May 2014 | 12:37 pm
    Thick data.  What next – juicy, gooey, chewy data?  With nuts?  (No, wait, I think we could make a strong argument that we have plenty of nuts involved in naming things already.  Hint: Differentiation is more than a new name for a known, accepted concept.) You know I prefer do the work versus dealing with all of the new names this generation of marketers feels it is their God-given right to create so they can look unique, brilliant, special.  But there is a point where I have to deal with the mess, the confusion, the unrealistic expectations…and that can be such a waste of…
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    Social Media B2B

  • Professors Share Observations on the State of B2B Marketing

    Jeffrey L. Cohen
    15 Sep 2014 | 4:00 am
    I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. It was an esteemed panel of professors, including: Barbara Kahn, Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania Josh Murdock, Professor of Educational Technology & Social Networking, Valencia College Mark Schaefer, Marketing Consultant, College Educator and Author, Rutgers University Peter…
  • B2B Companies Use Twitter for Customer Support No Matter Their Size

    Shankar Ganesh
    20 Aug 2014 | 4:00 am
    The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. They’re tweeting about how terrible your hold music is even as they’re waiting, ripping apart the scripts your agents use even as they’re working on solving their problem and publicly pushing you to deliver a quick fix for a bug they spotted minutes ago. And things are only going to get worse if your B2B company isn’t on Twitter. When you’re small, having a single touchpoint is definitely enough, but it’s inefficient as…
  • 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads

    Jeffrey L. Cohen
    7 Aug 2014 | 4:00 am
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but there is more to it than just that. 1. Re-Think the Purpose of Your Profile Rather than just create a profile that shows your job history and…
  • Do B2B Companies Really Need to Be on Facebook?

    Jeffrey L. Cohen
    24 Jul 2014 | 4:16 am
    Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. And once these boxes are checked, they struggle to find the right content to post to each of these platforms. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. What are you trying to accomplish with social media? B2B companies need to…
  • B2B Sales Teams Can Use Content Marketing to Generate Leads

    Jeffrey L. Cohen
    17 Jul 2014 | 4:00 am
    My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but we talked about a situation where the sales team can actually generate leads with content marketing. Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads What happens when B2B sales teams start to…
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    The Internet Marketing Lounge

  • Download Premium WordPress Themes

    10 Sep 2014 | 10:56 am
    Wp (sometimes reduced to WP) is undoubtedly an remarkably cool website content and engine management system. It allows you to manage and build a blog or website with a simple and beautiful to utilize user interface (referred to as Dash board) and has a library of thousands of clever plug-ins making it do practically nearly anything you can think of. In other words, it’s possibly the very best and easiest method to work a blog or website currently. And because it’s an open source project, it’s absolutely and totally free! That’s right – all of that amazingness for…
  • How Website Marketing Can Benefit Your Business

    29 May 2013 | 6:44 am
    Lots of Internet marketing information exists nowadays. Much of this information is a good opportunity to learn more, and some of it serves as simple reminders of what you already know. The more you know, the better your own marketing is. Use the following information to hone your own Website marketing techniques. Master Affiliate marketing techniques. Do not become a passive novice. Once you have really invested time into different techniques it will become second nature. If you just half-hearted learn about a few random tips it will not get you anywhere. Invest your time upfront into making…
  • Expert Advice On How To Get The Facebook Marketing Results You Need

    15 May 2013 | 6:21 am
    It’s true that marketing on Facebook can be easy, but there are some caveats. The most important is that only a solid knowledge of what it takes to succeed will truly bring you success. This article provides that knowledge and all the tips and tricks you need to create a great campaign. Talk with your fans often to get their feedback on your products. Take note of things posted on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are the reason you are successful. If you have a follower complaining on your…
  • Navigate Your 2013 SEO Campaigns By Using These Top Tips

    7 May 2013 | 5:54 am
    Since Google’s 2012 Panda and Penguin updates, there’s been non-stop discussion concerning the future of SEO. The question on everybody’s lips being – ‘Is this the end for SEO?’ Unquestionably the answer to this is ‘no’. Whilst SEO has undergone and continues to undergo changes, it is still just as important to the success of businesses. The majority of consumers rely on the internet to lead them to the products and services they want most. If your business website is no place to be found, that’s a great deal of sales that you’re…
  • Find Out What Facebook Marketing Could Do For Your Business

    3 May 2013 | 6:18 am
    It’s now not uncommon for a business to try their hand at Facebook marketing (see – Facebook and marketing). Because after all, social media sites are popular with nearly all online users, making them the perfect place to promote your business. If you are a relatively small business seeking to grow your brand awareness online, but are still uncertain if Facebook marketing is for you, then take a look at the 8 top ways Facebook could benefit your business. 1.It’s Free:Facebook let’s you reach out to customers and advertise your goods and services – totally free of…
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    Totally Uncorked on Marketing

  • Are Your Permission-Based Emails Failing to Reach Inboxes?

    Elaine Fogel
    23 Sep 2014 | 12:25 am
    Want to know where your small business or nonprofit stands on inbox placement? Well, now you can compare your industry thanks to a new study by Return Path. First, let’s look at which industries are faring better than average: At the top, health and beauty’s inbox placement rate is 96% compared with the average of 83%. Second is insurance at 92%. And third, comes food and beverage at 91%. Others above average include: automotive, apparel, retail, nonprofit, hospitality, and finance. Included in the industries that fall below average are: telecommunications,…
  • Don’t Undervalue Customer Retention!

    Elaine Fogel
    19 Sep 2014 | 12:40 am
    Most of us know that keeping customers is important to the success of our businesses or nonprofits. Yet, there’s still an over-weighted emphasis on customer acquisition even though it costs more. Retaining customers is part of a much bigger picture. In my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most to Small Business Success, I delve into this topic. Without customers, your business would not exist. It’s that simple. Your business success and longevity depend on acquiring and retaining its target customers. You can’t do so without developing and maintaining a…
  • Stop Pitching in Your First LinkedIn Message!

    Elaine Fogel
    17 Sep 2014 | 12:43 am
    You know who you are… LinkedIn members who send countless messages pitching your business, products, or services in your first communication with new connections. What’s with that? Do you really think that people will receive your messages with open hearts and minds? I know I don’t. How about creating a relationship first? Would you approach someone at an in-person networking event and immediately start selling, or would you engage in some conversation first? (That was rhetorical.) Well, LinkedIn is the same thing! Plus, how many of these sales pitchers bother to read our…
  • Do You Really Understand Social Media Etiquette?

    Guest Blogger
    15 Sep 2014 | 12:34 am
    Guest post by Ivan Serrano You’re taught to keep your elbows off the table, to say, “please and thank you,” to treat others as you want to be treated, to say “excuse me” and not to speak out of turn. The list goes on and on. Though learning the proper etiquette changes across oceans and for different cultures, every culture has a set of standards they expect of the citizens around them. Believe it or not, so too, does social media. For businesses seeking to expand their name, brand, or face, the way to market is moving increasingly towards strategic online marketing. The platforms…
  • If You’re Not Blogging, You’re Missing the Inbound Marketing Boat

    Elaine Fogel
    11 Sep 2014 | 12:46 am
    Trying to demonstrate ROI (return on investment) for inbound marketing tactics is proving to be challenging, says a new HubSpot study. With so many companies and organizations trying to “get found,” inbound marketing has been active for many years. (Inbound marketing: “activities that bring visitors in, rather than marketers having to go out to get prospect’s attention.” Wikipedia) According to the study report “Businesses now turn to inbound methodologies to power sales (25%) and even customer service (10%).” So, if you’re using content…
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    Access Brandstrat

  • Appliance Repair in Phoenix AZ

    21 Sep 2014 | 5:00 pm
    If possible you ought to compare the rates of Phoenix appliance repair services from various business prior to you choose one. This is since when comparing the rates of the services in different business it will be really easy for you to save cash. A lot of business charge to see our home, however will then roll that preliminary charge into the overall price. Comical exactly how the bonus in our kitchen area are so underappreciated, until they stop working. You most likely utilize your garbage disposal every day as you tidy up after morning meal, lunch and dinner. A hard-working device like a…
  • Cincinnati Appliance Repair

    19 Sep 2014 | 5:00 pm
    If you are taking a look at your day-to-day regimen, you will certainly notice how much you depend on specific appliances. If among these devices or machines fails, it can quickly throw your life in chaos. You have actually most likely realized the huge significance of having practical appliances. Without a practical appliance, you are not able to cook food, store groceries, wash the dishes and clean your clothing. Whenever one of your appliances gets damaged or is experiencing numerous troubles, you ought to hire an expert appliance repair company to solve the trouble. An appliance repair…
  • Study Baltimore MD Appliance Repair In This Post

    15 Sep 2014 | 5:00 pm
    Since you have a lot of appliance repair pros in your speed dial, pick from when you require repair work completed, it is a good idea to make use of online boards, compare, and browse through evaluation sites, to learn more about each tech. You can make use of websites like Angie’s List, as well as other boards and online forums, to find out what past consumers have to say about a business. You will discover good and bad ratings, and can narrow down the leading companies, in order to ultimately hire the most certified, and the repair service crew that has the very best scores and…
  • Options For Beaverton OR Appliance Repair

    14 Sep 2014 | 5:00 pm
    You must think about the reviews of other people that are qualified to help with appliance repair in Beaverton OR. These are the scores from the people who have actually utilized their services and for that reason this is among the methods that can be used to gain access to firsthand information that are needed. If other individuals examine them favorably, then that is the best specialist to be thought about. If the scores and the reviews are unfavorable, you need to still take your time to search for other readily available technicians. This will increase your chances of landing on the very…
  • San Diego CA Appliance Repair Pointers

    10 Sep 2014 | 5:00 pm
    When you need a major appliance repaired, you need to hire companies that specialize to help with appliance repair in San Diego CA and can help you get your washer back up and running. If it is the fridge, a washer or clothes dryer, or other large, expensive appliances, you would like to know individuals who are working on the device have the experience to do so. Before you do work with a business for repair service, it is important to research. This is the very best way to guarantee you work with the ideal individual, which they have the expertise in doing comparable tasks, for the…
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    360i Digital Agency Blog

  • What Pinterest’s New Brand Analytics Tool Means for Marketers

    Amy Donnelly
    22 Sep 2014 | 8:13 am
    Pinterest recently announced an overhaul of the platform’s brand page Analytics, offering marketers easy access to the performance of top content and boards. Unlike the previous version of analytics that focused solely on content consumers were pinning from the brand’s website, the new version offers metrics on top content pinned by the brand, as well an inside look into their follower’s interests and demographics. The new analytics tool opens up multiple opportunities for brands to optimize their content for better performance, and strategically plan for the future. Access to Pin…
  • How Marketers Can Reach the Coveted Twitter-TV Audience

    Tommy Galgano
    19 Sep 2014 | 10:41 am
    In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV.  The overlap between the two groups produced four insights which can help brands better understand the value of the Twitter-TV Audience. Here are some key findings from the study: 64% of people who tweet about TV also tweet about brands People who tweet about both brands and TV account for an outsized portion of all tweets about brands People who tweet about brands and TV tweet three times more often than those who only tweet about brands People who tweet about…
  • Influencer Spotlight: Catching Up with T. Kyle MacMahon

    Justin Rivera
    19 Sep 2014 | 10:38 am
    How many times have you used a GIF to express an emotion you’re having trouble capturing in a text message or a Facebook status update? Whether its reacting to your BFF’s latest dating tragedy (oh no, girl) or just reveling in your latest success (yaaass) – GIFs have become the fastest and easiest way to capture (and share!) the perfect moment. As someone who started his Tumblr as a way to collect all of the GIFs he was emailing to friends after the latest episode of “Real Housewives” or “Flavor of Love,” T. Kyle MacMahon mastered the skill of capturing the perfect moment.
  • 360i Los Angeles Opens for Business

    17 Sep 2014 | 8:50 am
    We’re excited to announce that 360i is expanding to the West Coast with the opening of our fourth U.S. office in Los Angeles. The decision to expand to LA was inspired by growing demand from current and prospective clients who are seeking digitally-centric marketing and communications on both coasts. It also places 360i in the entertainment capital of the world, with the opportunity to work with some of the top brands, talent and storytellers in the country. At launch, the LA office will be led by a group of 360i employees who have relocated from our New York headquarters, and we plan to…
  • 360i’s Belsky: The Time Has Come for Programmatic Reform

    11 Sep 2014 | 4:49 pm
    With great opportunities come big headaches – and that’s exactly what programmatic is for marketers right now. In a new Ad Age byline, 360i President Jared Belsky explains how agencies can help marketers structure for programmatic success. Below is an excerpt from his column. You can read the full story in Ad Age. The landscape is getting progressively more sophisticated, premium inventory is now being bought and sold programmatically, and major marketers like Unilever, Mondelēz and P&G are shaking up the industry with bold moves to buy nearly all of their online media…
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    Never get out of the boat

  • (another) inconvenient truth?

    21 Sep 2014 | 10:53 pm
    Kahneman and Gigerenzer have clashed many times over the years with regard to their individual points of view on intuitive heuristics.Why they are at each others throats is slightly puzzling to this reader, as they are both saying the same thing, for the most part.When confronted with a problem that requires some degree of thinking, and where there is at least partial ignorance (ie just about everything) - some examples often cited are; choosing a chess move or deciding whether to invest in stock — decisions are governed mostly by intuitive thought, and the intuitive mind does the best it…
  • drummond, brown, artisanal toast and fantasy nationalism

    17 Sep 2014 | 4:54 pm
    There's a splendid chapter in Bill Drummond's book 45 entitled 'A Cure for Nationalism' that seems to neatly sum up the uncomfortable cognitive dissonance at the heart of a certain kind of Scottishness, and particularly poignant at this defining moment in modern political history.To set the scene, our protagonist, Drummond, is in Paris for the 1998 World cup where Scotland faced - and were narrowly defeated by - Brazil in the opening fixture.Drummond's dissonance is revealed, made manifest and resolved within a few short paragraphs.'I was present at the births of all five of my children;…
  • influencer theory is the wrong end of the stick

    9 Sep 2014 | 6:22 am
    The idea that brands can pick out and target a small group of social media users with large 'followings' and then imagine that they will reach everyone else with their message is still prevalent however this influencer theory is a myth and its protagonists have got things the wrong way round.There are a couple of reasons marketers still like to believe in this idea of the 'influencers'.Firstly, a little bit of laziness. It’s a lot easier to believe that a message can spread by the brand tapping apparently popular individuals - those special few to whom we all turn to in order to make…
  • juiciness

    4 Sep 2014 | 11:15 pm
    While talking with some game developers this week there was a particular phrase they used a number of times which stayed with me.They talked of 'juiciness' in the gameplay.Afterwards we looked it up to see it as a real thing or simply a foible of our gamer guests.Turns out that 'juiciness' is an proper piece of gamer vernacular, and describes a type of feedback message, either in actual words or through sound effects or images, that help to create encouraging positive responses by rewarding a player when they perform an action successfully. This is duly being filed in the lexicon for…
  • what would independence mean for advertising in scotland?

    31 Aug 2014 | 5:29 pm
    In a couple of weeks Scotland will vote yay or nay for independence from the rest of the UK. As ex-pats we are ineligible to vote so will not waste any space on here debating the politics of the issue but among the commentary we were drawn to this article in the Herald by Ian MacWhirter. In the article MacWhirter takes a humorous swipe at Lord Birt - the former Director General of the BBC - who has apparently warned Scots that, after independence, they will be cut off from BBC programming and 'sent to bed early with no Dr Who... the screens will go black and cultural life in…
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    One Half Amazing! - Digital Marketing Blog

  • How to quickly erode customer trust

    Bob Hazlett
    16 Sep 2014 | 7:50 am
    Apple’s customers trust the company with much of their daily lives. Sneaky promotions quickly erode that goodwill. See how things snowball in the eyes of the customer?  An auto-downloaded album leads to them lamenting about small storage limits which leads to poor storage management systems… possible hacks…future distrust. The right way for Apple to do a big U2 promotional deal like this would have been to simply make the album free on the iTunes Store for a while and promote the hell out of that. Instead, Apple set everyone’s account to have “purchased” this album,…
  • An Inquiry Into the Value of Work

    Bob Hazlett
    20 Aug 2014 | 2:02 pm
    The satisfactions of manifesting oneself concretely in the world through manual competence have been known to make a man quiet and easy. They seem to relieve him of the felt need to offer chattering interpretations of himself to vindicate his worth. He can simply point: the building stands, the car now runs, the lights are on. Boasting is what a boy does, because he has no real effect in the world. But the tradesman must reckon with the infallible judgment of reality, where one’s failures or shortcomings cannot be interpreted away. His well-founded pride is far from the gratuitous…
  • Layer Tennis is an example of content marketing done right

    Bob Hazlett
    9 Aug 2014 | 8:46 am
    Layer Tennis is a live online tournament pitting two artists (designers, animators, illustrators or anything else) against one another. The competitors battle for ten rounds, swapping files in real-time and embellishing upon the work. They have 15 minutes between each volley. Layer Tennis is a great example of content marketing that doesn’t smell or appear like content marketing. Here artists are inspired by other artists, in a format that can be easily digested by the reader. Adobe allows the competitors to use their tools and tell their unique story in a way that spreads to other…
  • Your mind spinning like fan blades at high speed

    Bob Hazlett
    6 Aug 2014 | 10:04 am
    Dear you, you who always have so many things to do so many places to be your mind spinning like fan blades at high speed each moment always a blur because you’re never still I know you’re tired I also know it’s not your fault The constant brain-buzz is like a swarm of bees threatening to sting if you close your eyes You’ve forgotten something again You need to prepare for that or else You should have done that differently What if you closed your eyes? Would the world fall apart without you? Or would your mind become the open sky flock of thoughts flying across the sunrise as you just…
  • What happens when The Noid takes your brand strategy hostage?

    Bob Hazlett
    5 Aug 2014 | 7:15 pm
    From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.  The post What happens when The Noid takes your brand strategy hostage? appeared first on Bob Hazlett - Digital Strategy and Marketing.
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    Occam's Razor by Avinash Kaushik

  • Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

    Avinash Kaushik
    15 Sep 2014 | 2:30 am
    Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. You after all have all of the aforementioned devices, and it is likely that at some level you are looking at traffic to your company's digital existence. Still, let me try to surprise you. Here's a graph that shows how US adults consume media, it shows time in hours. In blue is how much time we spent in 2010 and in red…
  • Smart Dashboard Modules: Insightful Dimensions And Best Metrics

    Avinash Kaushik
    11 Aug 2014 | 2:03 am
    My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). More English (IABI, specifically) would lead to a smarter understanding of performance, and of course glory for data practitioners. Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure…
  • Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples

    Avinash Kaushik
    15 Jul 2014 | 2:50 am
    I'm excited about the power of a well created dashboard. It is a thing of beauty and a source of immense joy. Oh, and of course a critical element for any company's path to glory. Dashboards are every where, we will look at a lot of them in this post and they are all digital. So let's start with one that you might not typically bump into. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to…
  • Digital Design & User Experience Best Practices: Happiness + Profits!

    Avinash Kaushik
    11 Jun 2014 | 2:10 am
    We have more data than God wants anyone to have. We have more talent deployed than was ever true in history. We have more money being pumped into our ecosystem than ever before. We have our senior leadership involved like never before. Yet the end result of all that is so far away from where it should be. We definitely stink less in most cases. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. I mean look at Zappos. It is functional. If you know what you want, you can buy it. But does the experience have to be like you are staying at a…
  • Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

    Avinash Kaushik
    19 May 2014 | 2:49 am
    There is unlimited amount of data thrown off our digital existences. (Or to use sexy term du jour , we have big data!) Our leaders (companies, agencies, teams) have to deal with an incredibly complex landscape, and they don't have enough time. The very natural outcomes is this ask of us: "Can you make it simple? What's the one thing I should care about?" And we oblige: "Conversion Rate, that's it." Or "don't worry about anything except Facebook Likes." Or, "I read this blog, Bounce Rate is the only one!" Or, "Profitability, it…
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    Conversation Agent - Valeria Maltoni

  • How to Give Your Company Service Deadlines

    Valeria Maltoni
    22 Sep 2014 | 8:02 pm
    Usually it’s the customers who give you deadlines - and sometimes ultimatums - on service. Needing something done by, support within “x” time, service at “y” time and place. What would happen if you turned that concept on its head and gave yourself a deadline instead?As Karen Leland wrote in a guest post at Zen Habits#, “A recently study by Dr. Piers Steel, a professor at the University of Calgary concluded that procrastination is on the rise. According to Steel’s research, in 1978 about 15 percent of the population were considered moderate procrastinators. Today that number is…
  • Intrinsic, Appropriate, Original

    Valeria Maltoni
    21 Sep 2014 | 4:31 am
    Making Sense: Intrinsic Marketers regularly use over 100 software programs. ChiefMartec: Most software programs we use are what I call ambient software — they’re either invisible or you don’t consciously think of them as software when you use them. [...] It’s the opposite of convergence into a handful of software providers. It’s ubiquity — we’re hurling towards a future where every company is a software company to some degree. A message from Tim Cook about Apple’s commitment to your privacy. Apple: A few years ago, users of Internet services began to realize that when an…
  • Work through the Arc of One's Life

    Valeria Maltoni
    18 Sep 2014 | 2:45 am
    One specific part in Ed Catmull's Creativity, Inc. -- the whole book makes for an interesting, strike that, fascinating learning experience -- one part most resonated with me, toward the end. When Catmull describes his thoughts on Steve Jobs with whom he worked for more than a quarter-century. He says: Perspective is so hard to capture. I worked with Steve for more than a quarter-century -- longer, I believe, than anyone else -- and I saw an arc to his life that does not accord with the one-note portraits of relentless perfectionism I've read in magazines, newspapers, and even his own…
  • CMWorld: Hottest Thing in Content Marketing

    Valeria Maltoni
    17 Sep 2014 | 2:45 am
    I gave a brief interview [click through for the video] last week at Content Marketing World.  When done well, 1.) creating original content in support of audience needs -- to genuinely help people do what they want to do, make it easier to understand their opportunities from using your product and service -- 2.) acting as an intelligent filter for industry news and advances based on your domain expertise, and 3.) providing tools and ways for your customers to identify what is real -- including calling out what is bull, earns reputation in the long run. Good reputation is an outcome of…
  • Bold Stage

    Valeria Maltoni
    16 Sep 2014 | 5:15 am
    This week I took the bold stage at #Inbound2014 to talk about becoming a Conversation Agent. It was a transformational experience, both preparing for the talk, and meeting all the other speakers and attendees. With technology, the convergence of many tools – one has to look at the iWatch, and also SnapChat, Secret… social networks and tools have multiplied, so much so that we are losing the ability to keep up… they are also starting to specialize, which means that although we are converging in some respects, we are diverging in others. This (should) impacts: How we design our…
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    Mobile Demystified

  • Fall Mobile Marketing Events — Don’t Miss Waterfall Face-to-Face

    Matt Silk
    15 Sep 2014 | 11:35 am
    Before you lock yourself into holiday planning and execution, there are a couple of great events just around the corner that Waterfall will be attending, and you should too. 1) Summit September 29-October 1, Seattle, WA 5,200 professionals will gather in Seattle for the Summit, a 2½ day event specifically for digital and multichannel retailers. Get the rush of discovering new ideas, getting actionable takeaways and building strong relationships with the brightest and most innovative players in the digital retail world. 2) eBev2014: Navigating Digital, Mobile and Social…
  • Adobe Research Confirms Importance of Targeted Mobile Marketing

    Michael Ahearn
    14 Aug 2014 | 10:55 am
    The recent Econsultantcy/AdobeQuarterly Digital Intelligence Briefing: 2014 Digital Trends provides empirical survey data underlining what we at Waterfall know and live—that the future of marketing is mobile, with segmentation/personalization mission critical to the content delivered via targeted mobile marketing to specific customer groups or individual consumers. The recently published report draws on a global survey of more than 2,500 marketing and Internet professionals carried out at the end of 2013. The high level findings concluded that: Customer experience, mobile and content…
  • What’s Necessary for the Future of Customer Marketing – Via iMedia Connection

    12 Aug 2014 | 9:03 am
    iMedia Connection recently published our analysis of how open and response rates should influence marketers’ creation of an effective digital marketing strategy. The article, “What’s necessary for the future of customer marketing” compares social media, email and mobile marketing to unpack which channel works best for successful customer engagement. Head on over to iMedia connection to read the article in full. You can follow iMedia connection @imediatweet and us @Waterfall. Tweet
  • Mobile Marketing Summer Intern Series – Sales

    Sasha Parsons
    11 Aug 2014 | 4:52 pm
    As I get ready to return to school for my fall semester, I’m fascinated by how much a mobile marketing summer intern’s perspective on business can change. Going into my summer internship at Waterfall, all I knew about Mobile Marketing and Sales came from my B-school classes and experiences as a consumer. Undaunted, I dove in as much as I could, armed with an open mind, my laptop, a comfy branded hoodie and Moleskine notebook. Source: Sasha Parsons In my first week, my team and I received training presentations from every department. With the curtain pulled back, we got…
  • 5 Ways To Nurture Customer Relationships Via Mobile Messaging – Post to CMO.Com

    6 Aug 2014 | 9:33 am recently published our analysis of how to use mobile messaging to create profitable customer relationships. The article, “5 Ways To Nurture Customer Relationships Via Mobile Messaging” describes how marketers can improve their mobile messaging by developing a crawl-walk-run strategy for:  Integration Modernization Personalization Conversation Analysis Please check out to get the inside scoop. You can follow @CMO_com and us @Waterfall. Tweet
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    Auto Repair Shop Marketing & PR Firm | 23 Kazoos

  • Top 10 Reasons You Need a New Auto Repair Website:

    Wendy Kenney
    19 Sep 2014 | 12:13 pm
    Top 10 Reasons You Need a New Auto Repair Website: Top 10 Reasons You Need a New Auto Repair Website: 10.  If you made your website yourself in 1992 using any do it yourself web technology, you need a new website. 9.    If your website was created using Microsoft Front Page, you need a new website. 8.    If your website can only be […] Automotive Repair Website Design Auto Repair Shop Website Design 19 Tricks to Increase Your Website Ranking on Google Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 10 Joan Rivers’ Quotes That Will Make You Chuckle

    Wendy Kenney
    4 Sep 2014 | 1:01 pm
    10 Joan Rivers’ Quotes That Will Make You Chuckle Rivers learned early on that in order to succeed as an entertainer she had to differentiate herself from everyone one else in the industry. S The Goal 9 Ways to Make Your Business Stand Out From a Crowd Top 10 April Fool’s Day Office Pranks Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • 17 Essential Elements of a Successful Direct Mail Marketing Campaign

    Wendy Kenney
    29 Jul 2014 | 6:13 pm
    17 Essential Elements of a Successful Direct Mail Marketing Campaign Direct mail marketing can be an excellent way to get new customers. This article explains what you must include in your campaign to ensure its success. MUST DO MARKETING ACTIVITIES FOR YOUR AUTO REPAIR SHOP The ONE Marketing Tool That Will Get New Customers In The Door, Guaranteed! Book Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
  • How to Write the Perfect Headline

    Wendy Kenney
    6 Jul 2014 | 1:40 pm
    How to Write the Perfect Headline Everyone who manages a blog  wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets. Neal Patel, who is one of the foremost search engine optimization experts in the […] Top 10 Most Trusted Forms of Advertising-Which Advertising Medium is Best (Infographic) Great writing, a love story Infographic- How The Words You Use Have an Impact On Marketing & Sales Auto Repair Shop Marketing & PR Firm | 23…
  • How to Increase Your Website Ranking on Google with New Google My Business

    Wendy Kenney
    17 Jun 2014 | 9:30 am
    How to Increase Your Website Ranking on Google with New Google My Business 3 quick and easy tips to increase your website ranking on Google by using the new Google My Business. 19 Tricks to Increase Your Website Ranking on Google Google Local Business Center: Another Way to Market Your Business In the “New” Economy What Google Updates Mean for Small Business Auto Repair Shop Marketing & PR Firm | 23 Kazoos - Building Buzz for Business
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    B2B Marketing Asia

  • Facebook Custom Audience Targeting Terms Update: What Next for Marketers?

    19 Sep 2014 | 2:14 am
    Facebook feature updates are so frequent these days. In a span of 4 months, they have banned like-gaiting, killed off organic reach and cracked down on click-baiting. Even the most tech-savvy social media wizard could be forgiven for missing this latest one about custom audience targeting for advertising on the platform. The update to Facebook’s Terms of Service for Custom Audience Targeting prohibits scraping UIDs for building custom lists of people to target ads. You may be tempted to blindly click the “Accept” button for these long texts without reading them. We have all done it.
  • 5 Lessons from Online Dating for Your B2B Lead Generation Strategies

    11 Sep 2014 | 3:00 am
    Yes you may very well read that title again. And you may very well wonder how these seemingly unrelated activities – one that of finding potential candidates to be your soul mate and the other that of increasing potential buyers for a business – would have anything in common. Here’s a hint: Don’t they both involve a series of steps – from having a preference to eventually focusing your attention? Making good impressions on first encounters? What about expressing your continued interest and gaining trust later on? Let’s examine the 5 strategies one by one. 1. Choose…
  • 10 New Digital Marketing Certifications from Digital Vidya and Vskills

    11 Sep 2014 | 2:04 am
     So you want to enter the Digital Marketing space. You see the growth potential in this field. You find it a challenge worth your time and efforts and you know you can make a difference. You knock on many doors but all of them have a sign that says “Certification Needed”. As we say in India, “Don’t worry boss!” . Digital Vidya, one of the leading Digital Marketing education firms in Asia is launching 10 new Digital Marketing certification programs in association with Vskills, an initiative by the Govt. of India. What can you expect from this? This is going to be an excellent…
  • 3 iPhone Apps for Marketers

    8 Sep 2014 | 11:18 pm
    As marketers, we have dozens of apps available to make our jobs easier – or perhaps a better word is possible, since staying abreast of things on the go is the name of the game these days. With that, we’re going to talk about three apps we consider essential for every marketer’s mobile toolkit. We’re sure this list will be expanded or changed as time goes by. But here it is. 3 iPhone Apps for Marketers. You might be using some of these already – if not, give them a spin! 3 iPhone Apps for Marketers Google Analytics: now on iPhone Google Analytics First on the list is Google…
  • What Can Marketers Do About Facebook’s Clickbait Crackdown?

    3 Sep 2014 | 1:03 am
    In case you haven’t heard, Facebook has pulled off a hat trick with their rule changes. First they killed off organic post reach, then they banned like-gating, and their latest mission is to weed out clickbaiting. In a nutshell, Facebook is tracking people’s response to what they click on, and your posts’ ranking in newsfeeds now hinges on two factors: The amount of time people spend reading what you link to The amount of engagement with your post There’s no escaping it now – the days of sensationalised, Upworthy/Buzzfeed-style headlines are finally over. Headlining your post…
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    Joseph Ratliff

  • Some Brief Technology Criticism

    Joseph Ratliff
    20 Sep 2014 | 12:28 pm
    NOTE:  This started as a Tweetstorm, but ended up a blog post because it was too long. Some of my brief criticisms of technology… first of which, technology doesn’t just “happen” to society, society must accept it. To say that “resisting” new technology from happening, or that it will become part of the fabric of society is complete lunacy. We determine that, not some marketing company or technology-based corporate monolith. Next, not all technology is “good” or useful for society, but not all of it is “bad” or useless either. We…
  • Saving Hachette

    Joseph Ratliff
    19 Sep 2014 | 7:29 am
    Hachette is in a contract dispute with Amazon over the price of ebooks, and honestly, I think their executive management are complete fools. I’ve said it before, I’ll keep saying it… Price doesn’t have to be the only part of the “money for value” equation. If you have a small bricks and mortar business, and you compete with Wal-Mart as a whole, you’ll lose and end up closing the doors. Wal-Mart will simply keep lowering the price because it can afford to. Amazon has the same strengths (when it comes to price). The solution for the bricks and mortar…
  • What’s The REAL Reason You Use Social Media?

    Joseph Ratliff
    12 Sep 2014 | 10:23 am
    When you login to Facebook, Twitter, Pinterest, etc… what is the real reason you use such a tool? To connect? To market your business? To develop relationships? To find former classmates? I’m going to pose what I’m examining as the real reason, the one reason we all use social media tools… in the form of a thought question: Could the whole reason we use social media be to validate our own existence from a variety of perspectives… and NOT really to connect at all? (e.g. I’ve got MORE friends/followers than you do, so I use social media to validate and publish that…
  • I Interviewed Colin Wright About His Upcoming New Book … Considerations

    Joseph Ratliff
    5 Sep 2014 | 5:47 am
    I recently had the opportunity to interview minimalist and co-founder of Asymmetrical Press  Colin Wright, about his upcoming book titled Considerations. (You can pre-order this new book in Kindle format here. I highly recommend it) I received a review copy, read it over, and it’s an exciting book.  So, I asked questions that were designed to give you a taste of what the book is about. Let’s not waste any time, here’s Colin with his answers (my questions are in bold): COLIN:  These are awesome questions! Let me know if you need anything else from my end. Let’s see:…
  • Blogging Returns (But It Never Left)

    Joseph Ratliff
    4 Sep 2014 | 4:09 pm
    Ahhh, blogging (the act of writing a website known as a blog). On a slow news day, the media (sometimes including the more mainstream media) likes to claim the “death” of blogging. I’ve written many times on this blog, that the use of a tool like a blog to publish your writing will not die. Ever. So, there is nothing, that is no “death,” to “return” from … as some prominent bloggers are claiming. It. Never. Died. Some writers just decided to do something else, maybe they got bored, tired of writing on a blog, whatever. But some writers are…
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    Imagine Your Reality : Holistic Business Coaching

  • Risk and Reward in Business

    22 Sep 2014 | 11:00 am
    There’s an assumption in business that if you don’t take risks, you don’t get rewards. Consequently risk is valued, and while it might be argued that its really just calculated risk, which is valued, I find it to be an interesting axiom that doesn’t necessarily apply to very successful companies. In Great by Choice, the authors point out that many great companies are more adverse to taking risk, than actually acting on it. Nonetheless, they are very successful, which indicates that reward isn’t always tied to risk. If anything, successful companies plan for…
  • Uncertainty is a reality of life and business

    17 Sep 2014 | 11:00 am
    One of the realities of business (and life for that matter) is that there is no such thing as certainty. As people, we crave certainty. You see it in business, with money back guarantees, warranties, and other such things all designed to provide a sense of certainty, a sense of risk reversal that helps the buyer feel safe enough to take the risk. But certainty is illusive, ultimately, something promised, which can only really be obtained in a given moment and only for that moment. In Great by Choice, the authors interview a business leader who makes the following point about uncertainty:…
  • How Power Partner Groups can lead to more Referrals

    8 Sep 2014 | 11:00 am
    A power partner group is made up of people who offer services that are complementary to each other, who want to work with the same type of clients and aren’t in competition with you for those clients. Power partners are more likely to refer business to you because they are working with clients who made need your services. Likewise you are more likely to refer business to them for similar reasons. A power partner group can be a lead referral group or can be a smaller set of people in a lead referral group. Recently I formed a power partner group because I realized that while we all…
  • How to conduct effective one-on-one networking meetings

    4 Sep 2014 | 11:00 am
    As part of my networking activity, I do a fair amount of one-on-one meetings with people I meet in order to learn about who they are, what they do, and who they are looking to connect with and what they need. One of the observations I inevitably in end up making is that the majority of people who do one-on-ones don’t really know how to do them, in order to network effectively. Consequently they miss out on a lot of opportunities to discover what other people need, which leads to lost opportunities to connect and/or refer people. However, if a one-on-one meeting is done effectively, you…
  • How to turn Abundance Thinking into Abundance Living

    2 Sep 2014 | 11:00 am
    One of my favorite business books is the Magic of Thinking Big by David Schwartz, because what he teaches in that book is how to turn abundance thinking into a lifestyle choice. Most importantly he doesn’t adhere to the blind faith of the law of attraction crowd, but rather recognizes that what makes abundance thinking effective isn’t trying to think your way to a perfect life, but rather adapting the circumstances of your life in order to achieve an outlook that finds opportunities even in the worst of situations. In my experience, its a much more realistic approach to abundance…
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    B2B Marketing Blog | Webbiquity

  • The 5-point plan: how to increase marketing ROI from call conversions

    Tom Pick
    22 Sep 2014 | 2:58 am
    Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Whilst there is still no way to track impressions from offline marketing (human interface programmes just aren’t that advanced yet…), the online world makes it possible to track real time results via impressions and clicks. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. In fact, a recent study found that two thirds of…
  • 19 Excellent Guides to SEO Link Building

    Tom Pick
    16 Sep 2014 | 3:19 am
    Contrary to articles and blog posts claiming link building is dead, the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. But like SEO more generally, it has evolved. Image credit: SEO Book The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Are there any “easy” ways remaining to build worthwhile links? When…
  • The Biggest Roadblock to Social Business Success

    Tom Pick
    9 Sep 2014 | 3:14 am
    Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to…
  • Blogging Labor: Top 10 Posts of the Past Year

    Tom Pick
    2 Sep 2014 | 3:23 am
    In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. If you’ve missed any of these, here are top 10 (actually, 11) posts, in ascending order. Note that these are the most-read of the past…
  • Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

    Tom Pick
    26 Aug 2014 | 3:04 am
    Guest post by Ariel Applbaum. Historical Lessons There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes! This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its…
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  • Emma Social recap: The Talk Like a Pirate Day edition
    19 Sep 2014 | 11:25 am
    Ahoy! These are ARRRGGGH-uably some of our best links and social posts of all time. We've sailed the seven seas to – yep, you're right. I should stop and just get to the links. Enjoy, you scallywags!  Best practices 5 things we learned from looking at a click map of our own emails Q&A about how to stand out in a crowded inbox Email marketing: managing the emotionally "unsubscribed" Emma news We're hiring all around the Emma house. Join the crew! Let's chat about what we're learning from Metric Send us an email marketing campaign. We'll send one tip to…
  • 3 lessons email marketers can learn from the Miss America pageant
    18 Sep 2014 | 7:38 am
    The 2015 Miss America pageant gave millions of viewers a chance to settle in for a night of big hair, gorgeous gowns and stiff competition. These pageants usually kick off with one of those choreographed routines that attempts to feature all 51 contestants (including Miss Puerto Rico) in about three and a half minutes. It’s a crowded stage, and everyone’s trying to get noticed. For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over. Here…
  • How to make your emails stand out in a crowded inbox
    10 Sep 2014 | 11:15 am
    During our most recent edition of the 8 Second Challenge webinar, yours truly (Events Manager Jamie Bradley) and VP of Sales Christopher Lester had a chat about how to make emails stand out in crowded inboxes despite people’s shrinking attention spans. There were so many great questions during the Q&A that followed that we just couldn’t get to them all. So, we’ve compiled a few of our favorites and even provided some answers (we’re generous like that) here on the blog. That's us. The average adult's attention span is only 8 seconds, so stop looking at this picture…
  • 5 “Eureka!” moments in our email marketing results
    8 Sep 2014 | 7:54 am
    When we released Emma's new Response overview last month, we knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. An example of our latest email to our customers & fans The click map felt like a great place to start, since it shows what content gets the most action, either because of placement, design or…
  • Emma Social recap: The One Idea edition
    5 Sep 2014 | 7:56 am
    The big news around the Emma house this week is that we're all super excited about the launch of One Idea. The reason we love it is that it's a brand new way that we can all work together to do great email marketing, which really, is the reason we do what we do. Here's how it works Just send us the link to the online version of one of your email marketing campaigns. We'll take a look at it and send you an email with one data-backed idea that will help you get better results next time. That's all there is to it! It's free for everyone (not just customers), and…
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    Yodle Company Blog

  • Five Tips for Branding Your Small Business

    Radley Moss
    11 Sep 2014 | 11:45 am
    There are literally hundreds, perhaps thousands, of definitions of what branding means. My personal favorite comes from Jay Baer, co-author of the NOW Revolution. He shared that “branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.” Essentially a brand is the sum total of how someone perceives a company. Building a brand is just as important for small businesses as it is for big names like Pepsi and Apple. Branding is about creating an identity and differentiating your company from your…
  • Get Your Business Noticed with a Special Offer

    Melissa Lachman
    4 Sep 2014 | 10:59 am
    With 55% of adult internet users expected to redeem a digital coupon in 2014 (Source:, online offers are becoming increasingly important for small businesses. An enticing offer can not only bring new business in, but can generate repeat business as well. Yodle’s Marketing Essentials™ product includes a feature that enables business owners to create a new offer or special discount on a service they choose while also selecting the amount of time the offer is available. Yodle gets your special promotion seen in front of prospective customers who are already looking for your…
  • Yodle Review of the Month: Home Health Care Provider Testimonial

    Melissa Lachman
    28 Aug 2014 | 11:19 am
    This month’s success story is Doug Drabina, owner of Family First Homecare in Sarasota, Florida. Doug recently opened his home health care business in an area with 45+ competitors who were well established. Doug soon realized that Family First Homecare needed to stand out if his business was going to succeed. After trying a few online marketing services that didn’t pan out, Doug learned about Yodle’s business model and thought it made sense. He decided he should get on it as soon as possible and signed up for Yodle’s Marketing Essentials™ product, which includes multiple…
  • Are Small Business Owners Taking Vacation?

    Melissa Lachman
    21 Aug 2014 | 11:20 am
    The benefits of vacation are well touted – you can relieve stress, spend quality time with your loved ones, etc. As many workers and families rush to squeeze in one more last minute vacation in the sun before the fall begins, I started wondering how many small business owners have been able to take some well-deserved time off this summer. In case you missed it Yodle’s First Annual Small Business Sentiment Survey last year found a mixed bag when it comes to work-life balance. As the below infographic indicates, 72% of SMB owners take at least two weeks of vacation per year. However, on the…
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    Crenshaw Communications

  • Positive PR For Posture?

    Marijane Funess
    23 Sep 2014 | 5:47 am
    So it appears that Sheryl Sandberg was wrong. We do not need to “lean in” to be winners, we need to stand up straight. According to Amy Cuddy, creator of “Power Posing,”  the second most visited TED talk of all time, at our agency’s next new business meeting or your executive presentation, we should remember not to shrink in our seat, or touch our face or neck or cross our ankles tightly while sitting. “These postures are associated with powerlessness and intimidation and keep people back from expressing who they really are,” Ms. Cuddy said, and she is…
  • The NFL’s Black Eye Offers Lesson In Crisis PR

    Dorothy Crenshaw
    22 Sep 2014 | 10:45 am
    For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the NFL’s efforts to manage its battered reputation. In this case, the errors outnumber the wins, starting with these “Don’ts”: Hope that you can run out the clock. Goodell waited ten days to fully address the situation, which was about 9…
  • PR Debate: Big Data vs. Big Intuition

    Marijane Funess
    17 Sep 2014 | 6:31 am
    Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23.  The speaker, Teddy Goff, Partner, Precision Strategies, led the digital strategy team that helped get President Obama elected twice by connecting the people to the politician online. His team was responsible for President Obama’s massive online presence and he is part of a consulting firm that seeks to do the same for others.
  • Is “Big Data” In PR’s DNA?

    Dorothy Crenshaw
    15 Sep 2014 | 8:01 pm
    “Back then, I was a geek. Now all of a sudden I have a sexy job.” – Claudia Perlich, Chief Data Scientist at Dstillery and panelist at the upcoming Council of PR Firms Critical Issues Forum The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing, but public relations has been a laggard in the data revolution. Yes, we know about data-driven marketing, most of us have promoted clients with a “Big Data” angle, but many of us remain in a state that a former client used to call DRIP (Data-Rich,…
  • 6 More PR Awards We’d Like To See

    Marijane Funess
    12 Sep 2014 | 11:30 am
    This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought for our team as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly similar; you describe the goals, strategies and tactical plan for a campaign and showcase outcomes that are presumably not simply a laundry list of media hits but those that show the campaign supported business goals. And while this…
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    Business 2 Community

  • Represent Your Company Today

    Brent Pohlman
    23 Sep 2014 | 7:30 am
    Who are you and who do you represent? Today, we are going through changes quicker than we can keep pace. More and more I am making company connections with their respective company. When I think of Scott Monty, I think of Ford. I know he left Ford, but that brand connection is so strong. When you introduce yourself to someone, do you just tell that person your name, or do you also mention the company you work for. The two need to be tied together. People want to remember names and the companies their associated with. It is more than just handing someone a business card. A business card does…
  • Blogging for Business: The Do’s and Don’ts of Running a Blog

    Rocket Post
    23 Sep 2014 | 7:29 am
    Ah, the joys of blogging. We come up with a good idea for a post, we spend a few hours getting it just write, and then we post it online for all our readers to see. Then, sometimes, nothing happens. No comments, no likes, nothing. Did we do something wrong? Are we missing a key element? Many bloggers will claim to know the secret to success, but many amateurs overlook a few essentials steps that will help catapult them into pro territory. Getting good results could be as simple as implementing new ways to improve an existing approach, which will help increase overall readership. A good blog…
  • Content Marketing And Its Overlooked Ability To Influence Customer Experience

    Scott Aughtmon
    23 Sep 2014 | 7:19 am
    I am an idea person. Insights come to me all of the time and they can come from surprising sources. But on this particular morning that I am about to tell you about, I didn’t expect to get an important insight into the power of content marketing. I was just expecting to eat breakfast. Let me explain… I woke up one Saturday morning and learned that my wife had made breakfast for my sons. As I came stumbling into the kitchen in a half-awake stupor, she asked me if I wanted some “flapjacks”. I thought, “That was weird. I’ve never heard her use that word before.” So I replied,…
  • The Ultimate Cheat Sheet On Inbound Marketing: A Guide For Marketing Managers

    Sarah Groves
    23 Sep 2014 | 7:17 am
    The average budget spent on company blogs and social media has nearly tripled over the last three years, and it seems as if everyone is talking about inbound marketing. But what exactly is it? Does it deliver value for money? Is it applicable to B2B companies? And is it worth changing your current marketing approach to incorporate it? Here are some answers to your questions. What exactly is inbound marketing? The idea behind inbound marketing is that buying patterns have changed. 15 years ago prospects needed you to give them information about your products and services. Now, they conduct a…
  • What The 2014-2015 TV Season Has To Do With Content Marketing

    Jessica Lawlor
    23 Sep 2014 | 7:11 am
    For fellow TV lovers, September is a wonderful month of the year…it’s premiere time! The start of the 2014-2015 TV season is upon us and if you’re anything like me, you may be getting your show schedule in order and setting your DVR so you don’t miss a minute of the action. As the population gets savvier when it comes to marketing, social media and content, so too do the TV networks. With more competition than ever for viewers’ eyeballs and attention, the TV industry is putting on their marketing hats to implement new and exciting tactics to keep their audiences engaged. Here…
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    B2B Marketing Insider

  • Why I Bet My Career On Content Marketing

    Michael Brenner
    22 Sep 2014 | 6:30 am
    Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. The reason is because all of us are now firmly in control of our content experiences. We opt-in to the content we want to watch, read, share and binge on. We opt out of the ads we don’t want and…
  • 65 Experts Chime In On How To Stay Motivated To Write

    Michael Brenner
    17 Sep 2014 | 5:00 am
    One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Ann describes Everybody Writes as “your go-to guide to creating ridiculously good content that attracts and retains customers. Because in…
  • Is Content Marketing A Sustainable Marketing Strategy?

    Michael Brenner
    15 Sep 2014 | 5:42 am
    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was  titled “Is The Death Of Content Marketing Imminent?” So first, the context. On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He used his theory to support the statement that content marketing isn’t sustainable. And predictably, that got a few people worked…
  • 20 Amazing Examples Of Brand Content Marketing Hubs

    Michael Brenner
    3 Sep 2014 | 4:55 am
    As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might need that little push into content marketing, to see what others are doing. I have a running list of about 10 sites that I typically use as examples. But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for…
  • 10 Expert Tips On How To Achieve Content Marketing ROI

    Michael Brenner
    28 Aug 2014 | 5:25 am
    There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will  certainly blow us away with a ton of expletives on storytelling success. Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy, Audience Development, Visual Content Marketing, and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts.
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    Insivia Marketing + Web Design

  • How to get a head start on marketing your product

    18 Sep 2014 | 8:47 am
    When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • What should you do once you have a customer? – SAAS Marketing

    15 Sep 2014 | 7:13 am
    Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals.  In this insight Patrick explains what you should be doing to make sure your customers get what they need and come back wanting more.  Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • 3 Twitter Tips for Lawyers

    12 Sep 2014 | 8:41 am
    1. Pay Attention to Your Target Market Before you say anything on twitter, take a look at what is already being said by following your target market. Expand Your Reach: Step one: Follow your professional network! Follow clients, partners, and peers to learn what information/ updates are most important to them and so they can help expand your message through retweets. Clients (past, current, and potential) Partners (past, current, and potential) Peers (colleagues, law school network, etc.) Monitor Competitive Strategies Follow your current and potential competitors to get an idea of how they…
  • Content Marketing for CPA Firms

    2 Sep 2014 | 9:00 am
    With how fast Content Marketing evolves it can be hard to keep up with the newest trends in the industry. In this insight Matt shares a new trend that’s leading content marketing for CPA firms. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
  • Attorneys & Social Media Marketing

    28 Aug 2014 | 9:20 am
    With social media there are a lot of factors industry professionals like Attorneys need to keep in mind in order to stay compliant with their firms and industry standards. In this Insivia Insight Charley shares some tips to help make sure your profile meets these requirements. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
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    Value Acceleration

  • Eleven Years Later And Back Where They Were

    16 Sep 2014 | 7:34 am
    Back in 2003 McDonald’s was suffering from a lack of execution that was affecting its top and bottom lines. The CMO at the time was given credit for turning things around with the “I’m Lovin’ It” campaign. As I noted in an earlier post, the ad campaign may have induced trial or retrial, but without improved execution, the campaign would have “bombed.” Today it’s widely reported that MacDonald’s is having similar problems and it’s postulated by some that the “I’m Lovin’ It” campaign may be on its way out.
  • Now You Can Relax … Or Not

    9 Sep 2014 | 7:41 am
    Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows a nice chart with the increasing trend (well, ok 2012 and 2013 were flat, but way up over 2006). Does this show, as they mention, that the CMO position is becoming more stable and better defined? Maybe. However, they also note that even at 45 months, the average tenure of the CMO is still only about half that of the average CEO. Maybe you better not get to relaxed … yet. The…
  • Who or What is a Chief Growth Officer and Why Would You Need One?

    2 Sep 2014 | 7:25 am
    Sometimes I think this whole “title” thing is like rearranging the deck chairs on the Titanic. Or maybe it’s just to distract the Board. Or, as my father says, “confusing motion with progress.” This could just be a variation on the theme of CMOs (Chief Marketing Officers) wanting a new title. I noted this last November when Beth Comstock, CMO at GE, asked to be considered the Chief Growth Officer because being CMO was not correct. I mentioned in that post that if Ms. Comstock would check the 1952 definition of Marketing at GE, she would understand that CMO was…
  • What’s Going Wrong Here?

    26 Aug 2014 | 7:56 am
    Back in September of last year I posted about Quinn Emanuel and their willingness to help their prospective customers understand the value of working with the firm with what I thought was a great headline. Back then their claim was 90%. Recently the headline has changed to a win rate of 88.4%. Are they hiring “B” players now? Are they losing a lot more cases now? Doesn’t look good, though I may be the only one who noticed the drop. (I am also of the belief that when they started running this campaign, it was closer to a 95% win rate.) One of the problems with…
  • The Power of Focus

    19 Aug 2014 | 7:49 am
    I have written several posts on the power of focus. (Just use the category tab on the right to find them.) My friend and professor David R. Palmer always said, “There is no company that cannot improve its results, by narrowing its focus.” This is true of large companies and small ones. P&G, which I noted was reorganizing its marketing back to the 1950s, has also decided to drop more than half of its brands to narrow its focus to improve its results. If you want to improve your results, narrow your focus. Mitch
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  • SEO and the Stock Market: How to Profit from Google Penalties

    12 Sep 2014 | 4:33 am
    We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. For some though, Google changes can slice millions of dollars off the valuation of your company. When Panda 4.0 was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While eBay also took a hit on the same day, estimated to have lost rankings for up to 80% of long-tail…
  • 72 Hours Only: How to Become a Podcast Millionaire

    8 Sep 2014 | 9:51 am
    I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It’s a plugin that has totally transformed how I look at publishing information online and something I expect to use for many years to come. It has nothing to do with writing, however. Instead, it’s designed to help make your podcast easier to digest for your audience, and easier to grow for you. Here’s the kicker: It’s only available for 72 hours, or when 300 licenses are sold.
  • Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

    27 Aug 2014 | 7:04 am
    As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. This is a…
  • Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)

    29 Jul 2014 | 3:43 am
    Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. I later published a follow-up article showing a reader of this website who made $100,000 in one week and I also dismissed some of the ridiculous claims by both Business Insider and a ‘Click Fraud’…
  • SquareSpace vs Wix (and Everyone Else): When Paid Links Work

    23 Jul 2014 | 5:37 am
    It still amazes me when SEO blogs blindly tout advice we’ve all heard before. “Write great content, build a quality site, don’t get shady backlinks” and so on. Of course, I know why they’re sharing the advice, but the “right way” certainly isn’t the only way that works. Take paid links for example, an SEO tactic that has seen Forbes, JC Penney, Interflora and Expedia penalised by Google. It’s probably the first thing that new SEO’s hear not to do when it comes to link building. Surely it’s not still working, right? Grab your…
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  • Should you be afraid of Twitter’s changes ?

    10 Sep 2014 | 12:25 pm
    I love Twitter. I’m a Tweetaholic. I’m tweetin’ till ma fingers are bleedin’ — you get the idea. I could tell you all the reasons why I believe Twitter is the best social media platform. Short, specific messages, a clear UX, great for networking and content sharing, etc., but the number one I reason I luv Twitter is because it isn’t Facebook. Which comes down to the following difference : Facebook tells you what you should consume while Twitter allows you to choose it. Which is unfortunately going to change soon. According Twitter’s financial chief Anthony Noto, the dreadful…
  • I couldn’t find the book that I wanted to read, so I did this…

    28 Jul 2014 | 8:06 am
    One thing frustrated the bajookas out of me. I bought a Kindle about three years ago and drooled over the fact that the world’s greatest ebooks were now only a click away. I was one hundred percent YAY. But within a few months, I felt more like MEH. Why ? Because the more ebooks I read, the more I realized I couldn’t find the stories that were written for me. Where were the books of the internet generation ? Where were the books written for ADDs like me who liked to read but couldn’t be bothered marching through big chunks of text and endless chapters. Where were the interesting,…
  • How I make more money doing less work : The lazy way to my freelance success revealed

    30 Apr 2014 | 1:27 pm
    I was aiming for a better headline, but frankly, I was too lazy, so I opted in for some wannabe linkbait. But fear not. This article really is about lazy-fying your online presence, because if you’re working too hard, you’re probably doing it wrong. The hardest I ever worked was when I was poor. Here’s where I’m coming from, and it’s not Mars. Truth is, I’m an introvert, and I don’t like to do a lot of external ‘stuff’ for my business. I don’t like handing out biz cards, going to live events and tooting my horns. It’s. Just. 2. Much. Work. I’m happy as a hippo sitting…
  • Freelancers beware : You don’t need to be the best in the world (Here’s what you really need)

    19 Mar 2014 | 11:54 am
    I remember the moment I proudly proclaimed, “I’m going to create my own creative online biz.” One of my friends turned milk-powder pale and said, “Dude, you have to compete with the whole world online. You’ll stand no chance.” Not only did I unfriend him later, but I also smelled the BS behind this statement. But I was such a noob back then I didn’t know why it was wrong. Now I know, and I’m going to share it with you. I remember Seth Godin saying that you need to be the best in the world at what you do. And for a long time, I used to believe it. Because I was a Sethaholic…
  • How to get damn good at your craft

    27 Jan 2014 | 9:12 am
    If you’re anything like me, you’re interested in perfecting your skill. Interested in getting so good that people CAN’T ignore you. (imagine your preferred client throwing dollar bills at the screen, shouting “Shut up and take my money !’) In this post, I’m going to share my tips of leveling up your craft so you can survive and even thrive in your creative career. But first, let me tell you where I’m coming from. Some people look at my illustrations / designs and say, you’re one heck of a talent. I hate that, because it makes me look like a wunderkind that popped out of my…
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  • 6 Steps To Finding Your Writing Voice This Week

    Naomi Dunford
    21 Sep 2014 | 6:00 pm
    By request, for the lovely Laura, who will be reading this in impossibly beautiful Dubrovnik, Croatia. In a world where content marketing is often (wrongly) considered the only way to do anything anymore, and when we’re constantly being told that if we don’t blog we’ll die, and everybody and their dog wants to get into indie publishing, one of the issues on a lot of people’s minds is writing voice. Are you struggling to find yours? I have always maintained that if you can competently speak – and by “speak” here, I mean “open your mouth and have…
  • It’s Freebie Friday! How to Get Great Testimonials

    Naomi Dunford
    19 Sep 2014 | 3:35 pm
    To celebrate my love of alliteration, this Friday is “Freebie Friday.” What is the freebie, you ask? One of the modules from our launch class (BIG LAUNCH), which we’ll be re-opening in late December. Since December is a long way away, and I want my alliteration now, let the freebies begin! We’ll send out more over the next few months so that you can learn something new (pretty much) each week about increasing sales and conversion, and get a feel for if you’d like to join the BIG LAUNCH class this year. To give you some context, the freebies will be a selection of…
  • What Should You Wear To Work?

    Naomi Dunford
    17 Sep 2014 | 6:00 pm
    Last year, we implemented a dress code at the office. (OK, I implemented a dress code at the office. Plural is probably not appropriate here.) I implemented a dress code and it had some cool effects and every now and again I think about writing an article about it. Then I read this article about what entrepreneurs should wear to work – and of course, as we all know, you’re only an entrepreneur when you are under 30 and attempting to sell software in California – and I thought, you know? Perhaps now is the time. Because dressing up has provided values I couldn’t have expected…
  • Let’s All Pretend The Internet Doesn’t Exist

    Naomi Dunford
    16 Sep 2014 | 8:17 pm
    Woody Allen famously said, “Eighty percent of success is showing up.” That’s probably true. But when it comes to your ittybiz, the other twenty percent probably includes things like… doing what you do, competently, and also asking people for money in exchange for your goods or services. This last twenty percent is what seems to get a lot of people. They get caught up spending almost all of their time in the “showing up everywhere” arena. They set up their metaphorical shop, they hang out with people and make small talk, and they wait for the money to roll in.
  • 6 Remedial Rules For A Respectable Looking Blog

    Naomi Dunford
    28 Aug 2014 | 7:12 pm
    So, recently we posted the 6 unbreakable rules for contact pages. There was the threat of death, and also a kitten. Some time before that, we posted an idea of what to do if you don’t want to blog. This piece was borne of me being sick, and sad that the state of blogging is not what it once was. Well, I’m sick again. This time it was my fault. I broke a cardinal rule, which is: When the question is, “That should be okay to eat still, right?” the answer is NO. I ate something knowing full well I was taking my life into my hands, with predictable results. That leads me,…
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    The Online Community Guide

  • Get Referrals From Existing Members To Invite Newcomers

    Richard Millington
    22 Sep 2014 | 11:30 pm
    We all know the magic of referrals. Someone tells a friend about you, you contact the friend. Usually this leads to a positive outcome for all. We can apply a similar approach to growing a community. Contact a few members, especially the more established ones, and ask if there is anyone else that they think should be in the community. Let them pass across their e-mail address (or put you both in touch). Then contact the person and reference the member who recommended them and why they thought s/he should join.  Or better, got your moderators/volunteers to do it.  Soon you have a…
  • Agenda and Schedule for The SPRINT Workshop and Conference

    Richard Millington
    21 Sep 2014 | 9:00 pm
    Quick one, we've just published the agenda for the SPRINT Workshop and Conference. If you were waiting for more information before signing up, it's all here.  1) Agenda for FeverBee SPRINT workshop on Oct 29  We're proud of putting together what we think will be a terrific workshop for community professionals. A workshop where people will resolve the particular challenges they face. You can download the workshop agenda here : 2) Updated schedule for FeverBee SPRINT's conference on On 30.  We've updated our…
  • A Potential Ethical Dilemma

    Richard Millington
    18 Sep 2014 | 11:30 pm
    Here's a potential problem.  We're getting very good at identifying the people most likely to disrupt a community.  This includes their demographics and early actions in a community.  We can usually tell if someone will troll/disrupt a community based upon: a) Whether they complete their profile. b) Whether they integrate with an existing FB/Twitter account. b) Whether they make standard early-discussions in a community. d) The early language they use in the community (and length of posts) c) Their age/gender. d) Whether they connect with/know any existing members.
  • The Real Skill Of Building Relationships

    Richard Millington
    17 Sep 2014 | 11:30 pm
    Almost every client we work with (and new hire) struggles to build geniune relationships, especially online.   Their approach to any prospective member is too formal, too long, and has an offputting sales edge. It reads exactly like the type of communication we would ignore in our own inbox. At the World Bank a few months ago, I asked participants to craft outreach messages to members. Then we traded the messages and asked if we would a) open the e-mail and b) respond to it. The self-awareness was brutal. Most messages are along the lines of: Subject: Join Widgetcofans…
  • 1 Invite Per Person

    Richard Millington
    16 Sep 2014 | 11:30 pm
    Back in 2009, we stumbled across an interesting tactic for growing a community.  We closed the community and instead allowed each member of the community to invite 1 person per month.  If every member did this, the community would grow by 100% every month.  We found around 30% to 45% of members used their monthly invites.  30% to 45% growth per month is quite impressive. Faster than most communities. The exclusivity and being allowed to invite just 1 friend/colleague per month encouraged people to actually to find someone they wanted in the community. They suddenly had…
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    Digital Gossips by Munaz

  • Let’s Support SAFE & SECURE HTTPS Websites!

    Munaz Anjum
    18 Sep 2014 | 3:52 am
    My Two Cents: Good news for developers! IE8 is finally coming to an end. It’s indeed good news for them, because they use some kind of hacking and tedious technique to make a responsive website compatible with IE8. By default, IE8 does not support media query. There are clients who want to see a responsive website compatible with IE 8 that poses a challenge for a developer. Now, Microsoft has officially announced that IE8 is going off, and the deadline for extending support to this older browser is until Jan. 12, 2016, which is a year and a couple of months from now. Having been a headache…
  • And The Dirty Game Has Begun. Play It Now!

    Munaz Anjum
    14 Aug 2014 | 6:23 am
    There has been a mad rush for HTTPS migration ever since Google has officially confirmed on ranking benefit for a secure website. I do support a secure website for various reasons, but definitely not the ranking signal propaganda used by Google. The search engine, as it seems, has intentionally leaked out this secret to expedite the HTTPS migration more for its advantages than for those with HTTPS websites. Google knows the fact very well that such "lightweight benefit"would be abused and exploited by SEOs.                …
  • Are Social Signals Affecting Your Google Rankings?

    Munaz Anjum
    8 Jul 2014 | 3:28 am
    Ever since the online world was stormed by social networks of all sorts, right from the ubiquitous Facebook to Twitter to little less known likes of Pinterest, their role in affecting Google rankings has been questioned, examined, and discussed by experts and enthusiasts alike. Should social media be a primary part of your SEO strategy?  If yes, what are the various social signals that affect the SERP? The talks about influence of social media on search engine rankings go as long ago as 2010, when the leading search engine specialist and editor-in-chief of Search Engine Land, Danny…
  • Mobile App or Responsive Website –Mystery Debunked!

    Munaz Anjum
    21 Apr 2014 | 5:11 am
    Credit Image Source:  OnbileThe acquisition of apps by tech companies frequently hogs the headlines these days. The recent acquisitions of WhatsApp by Facebook, and Viber by Rakuten, an Asian e-commerce giant, are a few examples that have given rise to a plethora of debate on the future of mobile website experience (responsive website) versus apps. There has been a mad rush on the big over-the-top apps of late, and the tech companies are not delaying a moment to capitalize the growing market share of native apps. The latest Twitter’s launch of app-install ads is just an example,…
  • Why You Should Not Trust SEO Software/Tools!

    Munaz Anjum
    8 Apr 2014 | 2:08 am
    SEO is in turmoil; notwithstanding there is a high volume of SEO software that continues to thrive on. Neither the demand for nor does the supply of such SEO software ever seem to be declining. They are being sold like hotcakes. One can see their advertisement almost everywhere on the internet. This reminds of many actors whose popularity dim after some time; they turn back to their PR agencies seeking their help in making front page news. Analogously, SEO agencies behave the same at times. They do everything and anything to sell their low valued software/tools, and thereby enhance the number…
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    BlogNotions - Marketers

  • No Thanks G+, Keyword Relevance, Impress Googlebot, Speedlink 39:2014

    Francisco Perez
    21 Sep 2014 | 5:14 am
    Hi everyone, hope you all had a great and productive week! Nearly after a couple of years of Google´s mandatory Google+ account creation, new users now appear to be given the “right to choose” when signing up for Gmail or other Google products. As it seems, Google has dropped this requirement very recently and you may have not noticed it because you already have an account. This change, as reported by Larry Kim of the WordStream Blog and confirmed by Google, does give new users a choice (note the “no thanks” on image below). What do you think of this move? Is…
  • Is there a recipe for creating trust?

    Drew McLellan
    19 Sep 2014 | 4:12 am
    We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: . Translated – you will never make a sale if the prospect doesn’t know you exist, doesn’t like both what you sell and who you are and ultimately, doesn’t trust you. It doesn’t matter if you’re selling toothpaste (hardly a considered purchase) or expensive professional services (think lawyer or accountant) – the requirements is the same. This equation has never been more true than today. Consumers are jaded by…
  • Building an Inside Sales Lab: 10 Essential Tips for Success

    Dan McDade
    16 Sep 2014 | 6:30 am
    Why build an Inside Sales Lab in your own office? Testing is an excellent way to grow sales. Most firms with significant inside sales already test alternative scripts, lists, and/or prices, but they do so casually as part of day-to-day activities. A lab concentrates this function into a small, well-disciplined group with the right tools to capture subtle improvements. Take it from today’s guest blogger, inside sales expert Jeffrey Feuer of The InsideSalesLab. He’s got some tips you’ll want to know about.
  • Top Tips & Trends to Know for Blogging in 2014

    Francisco Perez
    16 Sep 2014 | 5:07 am
    Practically since the advent of blogging, people have been proclaiming that blogging is dead. There’s a new eulogy written for blogging every year, from major platforms—respected and popular sources like The Content King, Social Media Today, The Guardian, Politico, and even The New York Times have filled blogging’s grave and written its tombstone. Yet every year, more blogs pop up and more bloggers find success with audiences. Blogging is nowhere near on its last legs, but some things have changed in the world of online journals since the heyday of Blogger and…
  • SEO Ranking Factors, Topical Hubs, Wrong Twitter Advices, Speedlink 38:2014

    Francisco Perez
    14 Sep 2014 | 6:51 am
    Hi everyone, hope you all had a great and productive week! On a yearly basis, SearchMetrics releases an SEO study. This year however is yet the largest they’ve done. With nearly 100 pages, the SEO ranking factors for 2014 includes, among those ranking factors that we already know about, new ones like time of site, bounce rate, fresh links and a lot more. If you are into SEO, just curious or want to know what works, this study is all you need to get started. All in all, the key take away from here is that content may now be truly king. What do you think? Ranking Factors And Correlations…
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    The Digital Letter

  • In A Post-Alibaba IPO World, Marissa Mayer’s Yahoo Honeymoon Is Definitely Over

    Ken Yeung
    18 Sep 2014 | 9:42 pm
    We’re on the eve of what many could describe as the biggest IPO in history. Chinese e-commerce service Alibaba is gearing up to go public and it’s expected to on Friday in a move that analysts predict will see the company raising $24.3 billion. That amount alone propels Alibaba to the upper echelons of the public companies with the biggest value, easily trumping Visa’s $19.65 billion IPO in 2008. But we’re not here to analyze Alibaba’s public offering. Rather, we’re here to look at one of the beneficiaries of it: Yahoo. The owner of 22.6 percent of…
  • Transforming The Box: Aaron Levie’s Mission To Show It’s More Than Storing Files In The Cloud

    Ken Yeung
    6 Sep 2014 | 10:42 am
    The world of cloud storage has certainly heated up over the past couple of years, let alone months. Nary a day goes by when we’re probably reading news about the latest service to increase storage capacity. Just this summer, Microsoft did just that with its OneDrive service, giving free account holders 15GB of storage and 1TB to Office 365 users. This was in direct retaliation to what Google did with Drive in March — the company decreased its monthly storage price, providing 15GB for free and 1TB for $9.99. Of course the other shoe fell when apparent market leader Dropbox…
  • No More Cash Cow: Google’s Dominance In Advertising May Be On Shaky Ground With Amazon’s Entry

    Ken Yeung
    2 Sep 2014 | 3:29 pm
    Just a little more than a decade ago, an entrepreneur named Jeff Bezos started a company called Cadabra. It quickly became rebranded as Amazon focused on Web commerce. For the past few years, though, it’s been slowly evolving to a point where it’s becoming more media-focused and today is showing signs that it’s ready to be more receptive to business needs…more than what any other online property can offer — including Google. How can a company that specializes in e-commerce really rival Google? Through its expertise in customer service and market-tested…
  • Broadcom’s WICED Sense Is A $19.99 Developer Kit To Aid In Rapid Prototyping of Internet of Things Apps

    Ken Yeung
    27 Aug 2014 | 5:00 am
    The Internet of Things (IoT) space is heating up with numerous players entering the market more and more frequently. It’s estimated that this will be a $300 billion market by 2020 and is probably enticing enough to get everyone interested in entering the market. But how does one get involved? With applications and devices centered around everything from retail, infrastructure, and transport to clinical health, medical devices, and biometric technology, and also to home automation, entertainment, and of course, wearables, the common thought is that soon everything we touch and look at…
  • Expedia Morphs Itself Into A Travel Data Platform, With New Cross-Device Apps And Planning Tools

    Ken Yeung
    15 Aug 2014 | 12:01 am
    In the days before the age of Airbnb,, Hipmunk, TripIt, and a slew of other travel-related services, there existed three dominant forces: Orbitz, Travelocity, and Expedia. They still remain in operation today, but much of the spotlight has been shone on the likes of Kayak and Airbnb, with the latter being defined as a “decacorn“, a startup that has reached the $10 billion valuation amount. But even with all of these best of breed type services, these legacy travel websites have persevered. Take Expedia for example — the company on Thursday announced the launch of a…
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    David Horne

  • The Story Arc of Ideas

    David Horne
    28 Aug 2014 | 12:15 pm
    Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas … Read more → The post The Story Arc of Ideas appeared first on David Horne.
  • How To Get Out of A Slump

    David Horne
    30 Jul 2014 | 8:48 pm
    Have you ever found yourself in a slump? It’s a horrible feeling. You feel as if you’re at the bottom of a pit, and the pit is full of quick sand, and that pop song … Read more → The post How To Get Out of A Slump appeared first on David Horne.
  • 3 Step Marketing Field Guide

    David Horne
    13 Jul 2014 | 6:36 pm
    The goal of any field guide is to lead you in a desired direction. In the late 1800’s the most popular field guides helped people identify plants and animals while hiking or living in the … Read more → The post 3 Step Marketing Field Guide appeared first on David Horne.
  • By Doing

    David Horne
    10 Jun 2014 | 11:25 am
    In the last year I’ve seen dozens, if not hundreds, of courses offering to teach you anything from axe making, to developing in JavaScript, to self-publishing and countless others. The ability to learn almost anything … Read more → The post By Doing appeared first on David Horne.
  • Startup Lessons On Branding

    David Horne
    27 Apr 2014 | 8:57 pm
    Sorry I’ve been a little out of touch recently. Having never launched a business like this before, there’s tons of learning. One of the first lessons learned is about developing a brand culture. We started … Read more → The post Startup Lessons On Branding appeared first on David Horne.
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    Digital, Branding, Experiential & Promotions Insights | Moosylvania Blog

  • Making An Impact in the Social Space: How to Effectively Reach Your Social Followers

    Marian McMillion
    16 Sep 2014 | 1:43 pm
    Reaching your followers in the ever-growing social space is gradually becoming more and more challenging. As social media strategists for brands, we are constantly competing for their undivided attention. For the Balance Bar Summer Shape Up Campaign, we used the following four tips to effectively connect them to the brand:   1. Create timely, relevant content Posting season-specific content is a great way to encourage participation in any campaign. Our Summer Shape Up campaign occurred during June and July and on took place for 30 days, which gave our fans a sense of urgency to engage…
  • A Day in the Life of an Experiential Marketer

    Katherine Weider
    4 Sep 2014 | 6:00 am
    The role of an Experiential Marketer is something you can’t really summarize in a single job description. It’s the type of job that requires wearing multiple hats and performing different tasks (or tricks) at a moment’s notice. So, needless to say, when I found out I would be taking on a new role in Moosylvania’s Experiential Marketing department, I was excited for the challenge but didn’t quite know what to expect. In my experience, working in the Experiential department is very similar to that of Account Service in terms of day-to-day operations and logistics. Staying organized,…
  • Web Design: Tools of the Trade

    Kirsten O'Loughlin
    21 Aug 2014 | 7:21 am
    The day is swiftly approaching. The day when designers will no longer create layouts for interactive experiences in Photoshop. No more extensive layer sets. No more cutting JPEG, after JPEG, after JPEG four times over for every review. This has been a heated topic over the past year or so among our user experience strategy team, and many a designer mulls over the mere thought of a web design world without Photoshop with serious trepidation. “How will I get sign off from a client before I send it off to that very expensive, no-turning-back development cycle?!” “How will I…
  • How To Burn Through Your Workload Without Burning Out

    Kevin King
    7 Aug 2014 | 6:00 am
    It’s Monday morning, and I’ve just settled into my desk from a nice, relaxing weekend. As I take my first (or fiftieth) sip of coffee and glance at my inbox, I quickly realize the daunting amount of work I already have lined up. My first sip of coffee almost spews out of my mouth like liquid hot magma from a 1000-year-old volcanic eruption. Oh, and I have a blog post due by noon. As a pixel pusher at a creative design agency, the thought of having to put more than five words together makes that sip of coffee (I decided to swallow) scream through my digestive tract faster than Jimmie…
  • Data-Powered Design: Uncover Conversion Opportunities

    Sean Doggendorf
    31 Jul 2014 | 1:46 pm
    Would this button be more effective if it was bigger? How will using this font influence user behavior? Why aren’t people clicking this link? Basically, how do you choose what to include on your site? One way to solve this dilemma is to use data (a.k.a. facts) to guide design decisions. If you have an analytics platform installed (e.g. Google Analytics), there’s a wealth of usage information readily available about the visitors to your site…for free! Monitoring the average time on page, bounce rate, number of click events, pages viewed, and so on can unveil valuable opportunities…
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  • How a Ghost Writer Captures Voice (Phil Donaldson)
    16 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( The following article is by Melanie Wold, a journalist who ghost writes for PropelGrowth clients. Her specialties include global oil and gas markets and geopolitics, financial markets including FX and equities, big data/market data, electronic trading technology, algorithmic trading, and global regulation. How to Ghost Write in Someone Else’s Voice I am a ghost blogger, a ghost writer, a corporate writer. I write what other people think but cannot express clearly — or what they simply do not have time…
  • White Papers vs. Reports for Content Marketing (Phil Donaldson)
    3 Sep 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( In order for content to drive leads, it needs to resonate with your target audience. Timing is an important part of this equation. For example, at the early point in the buying cycle when your prospect is just realizing they have a problem, a white paper that helps them understand their challenges, provides industry perspective and offers reasonable solutions is valuable. Picking the right type of content for your buyer persona is another key to getting your content noticed and acted upon. For instance, a…
  • In-House vs. Outsourced Content Marketing (Phil Donaldson)
    28 Aug 2014 | 3:00 am
    Financial Services marketing content from PropelGrowth ( In-House vs. Outsourced:  Which is Better?  Many businesses struggle with the question — is it better to keep content marketing (and related strategy) in-house or outsource it to an agency? There are varied opinions on this topic. Some think that keeping the function in-house and taking advantage of employee resources already in place is the affordable and most effective approach. Others want to work with an agency that has industry knowledge and can bring another level of expertise to a project. Still…
  • Can Buyer Personas Ruin Content Marketing? (Phil Donaldson)
    19 Aug 2014 | 10:21 am
    Financial Services marketing content from PropelGrowth ( A couple weeks ago, Tom Webster published a blog, How Buyer Personas Could Ruin Your Content Marketing. In his article (which is a companion to a podcast he recorded with Mark Schaefer, he argues that a content strategy should be focused on attracting the right audience, which he differentiates from prospective buyers. According to Tom, buyer personas are only relevant in late stage marketing, so focusing your content on personas automatically makes it brand-centric instead of audience-centric. I have a lot…
  • Content Marketing to Build Advocacy in Financial Services (Phil Donaldson)
    5 Aug 2014 | 3:30 am
    Financial Services marketing content from PropelGrowth ( A few weeks ago, I blogged about a recent study on how financial institutions buy technology. The study interviewed key senior-level buyers at financial institutions with more than 25,000 employees who recently made large technology investments. According to the study, 52% of these institutions have more than 10 people involved in the purchases process, and 31% said buying committees include more than 20 people!  The blog post talks about how to use content marketing to target financial institutions.
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  • How Do You Use Digital And Social To Romance Your Customers For The Long Haul? #infographic

    Dr. William J. Ward aka DR4WARD
    22 Sep 2014 | 9:07 am
    How Do You Use Digital And Social To Romance Your Customers For The Long Haul? #infographic IntuitDemandForce I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • What Is The Most Effective Social Media Platform For Your Business? #infographic

    Dr. William J. Ward aka DR4WARD
    22 Sep 2014 | 6:04 am
    What Is The Most Effective Social Media Platform For Your Business? #infographic I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting it"…
  • What Is The State of Healthcare Content Marketing? #slideshow

    Dr. William J. Ward aka DR4WARD
    21 Sep 2014 | 5:12 am
    What Is The State of Healthcare Content Marketing? #slideshow What Is The State Of Healthcare Content Marketing? by Contently via Dr. William J. Ward aka DR4WARD I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and…
  • How Does iPhone Innovation Compare With The Different Models? #infographic

    Dr. William J. Ward aka DR4WARD
    20 Sep 2014 | 5:43 am
    How Does iPhone Innovation Compare With The Different Models? #infographic I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly "getting…
  • How Have Digital And Social Media Impacted Cyber Crime And Internet Forensics? #infographic

    Dr. William J. Ward aka DR4WARD
    19 Sep 2014 | 5:36 am
    How Have Digital And Social Media Impacted Cyber Crime And Internet Forensics? #infographic I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is Director of Education Strategy at Hootsuite and the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and consistently engaging with followers and  truly…
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    Darren | Slaughter

  • The Art of The Do

    22 Sep 2014 | 5:09 am
    Its Sunday, September 21st. A day I am supposed to be laying on the couch coaxing the clock to get to 1PM for the Eagles game while watching reruns of MadMen. But we we are quickly approaching the end of the year and this is when we get REALLY busy. I don’t mean it’s nice to be busy, I mean stupid busy. You see, we get a mad rush of contractors who are coming back into the office after a long season realizing they are having trouble making their year, or worse, realizing they aren’t even close. And aside from some quick advertising and promotion, there isn’t much you…
  • Contractors, Keep Your  Marketing Message Short and Sweet with Twitter

    Gina S.
    17 Sep 2014 | 4:46 am
    Want to convey how great your home improvement company is without being too longwinded? Twitter is the perfect social media tool for you! Each tweet is allowed a maximum of 140 characters, which means that everyone has to be short and sweet when posting updates. Twitter boasts 255 million monthly active users, and 500 million Tweets are sent per day. Why 140 characters? In his book, Things A Little Bird Told Me: Confessions of the Creative Mind, Twitter found Biz Stone writes, “The international limit for text messages is 160 characters. In our early prototypes, the amount of characters…
  • Did You Know? 13 Social Media Facts for Contractors

    15 Sep 2014 | 8:11 am
    Being someone who builds things for a living, I imagine you have to be pretty precise when it comes to measurements. Off an inch here or there and in six months the drywall is cracking. You also have to be fairly exacting in terms of knowing your numbers when you estimate or bid jobs, one wrong calculation here or one missed decimal there and your project just went from profitable to pitiful. Point is…you gotta like numbers if you swing a hammer for a living, so I want to take this post and BORE EVERYONE WHO ISN’T INTO NUMBERS TO DEATH…because I think you math…
  • Social Media for Contractors: Not Knowing Isn’t a Good Reason Anymore!

    4 Dec 0001 | 4:00 pm
    It’s 2014 and it’s not cool or funny to grumble something like ‘social media is for kids’ under your breath when asked if your business is on social media. Let me put it in terms you will understand Anytime you make an investment in new equipment (or change procedure) in your company,  you have to train your staff on how to deploy and use correctly, right? The same is true in the digital world.  It’s not funny, in fact, its costing you business, so learn. And by learning I don’t mean giving the recent grad in your life a few bucks to show you this…
  • Why We Won’t Be Using Google Domains Here at Darren’s

    4 Dec 0001 | 4:00 pm
    With little fanfare, Google announced a few days ago that they were rolling out domain name registration service called…Google Domains. Now of course Google has been registering domains for about 10 years through their Google apps, but this announcement is a full-throated effort to move in on GoDaddy & Namecheap, among others. So the question is…are you going to put your trust in this new service? With the little information on the program so far, I would say no and here’s why. Unlike other Google offerings that you can move into and out of if something…
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  • Denver Social Media Marketing: Increasing Customer Satisfaction

    Mike Hanbery
    22 Sep 2014 | 4:42 pm
    On Friday, September 19, 2014, Webolutions Strategic Marketing Lead Jody Martin and Director of New Media Strategies Mike Hanbery led a lively conversation about social media’s role in increasing customer satisfaction at Denver social media marketing group Social Marketing for Business. Video courtesy Conversation Starters Public Relations Martin led the presentation, providing examples of listening, responding and engaging, including success stories such as Allstate’s Mayhem and Dos Equis’s Most Interesting Man in the World, in which advertising copy has given way to user-generated…
  • Denver Marketing Agency is Coats for Colorado Collection Center

    Mike Hanbery
    21 Sep 2014 | 5:17 pm
    Each year, as winter arrives, Coats for Colorado is one of the more visible ways Coloradans support the less fortunate. For the fourth consecutive year, Denver marketing agency Webolutions is collecting coats from its professional network and guests. “We believe in making a positive difference in people’s lives,” said Webolutions founder and CEO John Vachalek, “so Coats for Colorado fits very well into our ‘Why.’ We also have an extensive network of people who share our outlook and for whom our office is a convenient drop-off point.” Webolutions guests who... Read More The post…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Community

    Mike Hanbery
    18 Sep 2014 | 1:52 pm
    Duke University basketball coach Mike Krzyzewski (“Coach K”) tells his teams they need to operate “like a fist.” Five fingers, Krzyzewski explains, are vulnerable to breakage. A fist does the breaking. So it is with life’s challenges. We are stronger together than we are alone. Everyone needs help sometimes. People battling lung diseases and the people who love them are no different. “Caregiving is what I do! So when it came time for me to be the one in need of care, it was difficult to move out of the driver’s... Read More The post Denver 5K: Run the ‘Rocks 2014 Inspiration…
  • Current Marketing Trends – a look at Big Marketing

    John Vachalek
    15 Sep 2014 | 12:55 pm
    A recent article in the New York Times outlined a unique approach to education called the Big History Project.  David Christian developed this unconventional way of teaching history in order to help students make connections between multiple different disciplines and the multiple different causes and effects, which are generally not made through the current, conventional learning methodologies. This platform correlated so perfectly with our unconventional approach to marketing, that the term Big Marketing was born. “Most kids experience school as one damn course after another; there’s…
  • Denver 5K: Run the ‘Rocks 2014 Inspiration – Beauty

    Mike Hanbery
    11 Sep 2014 | 1:05 pm
    “I smoked for quite a few years before I decided to quit and get healthy. October 2014 marks 5 years without a cigarette. I now run because I can.” – Trevor M. Inspiration is available wherever we look or listen. Red Rocks, according to its website, is “the only naturally-occurring, acoustically perfect amphitheater in the world.” The panoramic views of Denver are complemented majestically by plants, wildlife and some of the most striking rock formations in the world. See if you can spot rock formations sloping 90 degrees and signature... Read More The post Denver 5K: Run the…
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    Marketing and Social Media by us

  • Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

    Lisa Chapman
    12 Sep 2014 | 11:21 am
    5 Best Practice Marketing Tips from an Online Giant Watch this (and TWEET about this astounding Amazon Prime Air Video.)   Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.) The Inspired Marketing of Amazon Prime Air The online giant does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some suspect so.
  • How to get more clicks from Google SERPs by Lisa Chapman

    Lisa Chapman
    3 Sep 2014 | 8:29 pm
    Simple-to-understand URLs will attract more traffic to your site Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site. You must try to create simple, descriptive categories and file names for all documents on your website.  That not only helps you organize your site better, but it also…
  • How to Make an Infographic by Lisa Chapman

    Lisa Chapman
    11 Aug 2014 | 4:35 pm
    And Why Every Marketer Needs Compelling Infographics You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them. Heidi Grutter+, a social media blogger at, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them: We actually remember only 20% of the text we read (maybe…
  • Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

    Lisa Chapman
    29 Jul 2014 | 1:26 pm
    Key Marketing Strategy to Sell Products In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing…
  • Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

    Lisa Chapman
    27 Jun 2014 | 6:09 am
    How to Increase Email Click-Through for Your Content Marketing Strategy In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why: 1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click…
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    OnQ Marketing » Blog

  • What is a responsive logo and why they’re so cool

    Tara Luckhurst
    17 Sep 2014 | 5:34 pm
    Someone once said, “The definition of a great idea is one you wish you’d thought of first”. When I first read about responsive logos, I couldn’t believe I hadn’t thought of them already; they are the obvious next step after responsive websites, and will no doubt raise the bar when it comes to branding and […] What is a responsive logo and why they’re so cool is a post from: OnQ Marketing
  • How To Improve Your eCommerce Website in 14 Easy Steps

    Quentin Aisbett
    1 Sep 2014 | 6:08 pm
    With so much competition at your customer’s fingertips, it’s important first and foremost that your eCommerce website provides a positive user experience. This should be an ongoing pursuit and one that I can’t completely cover in a blog post. But what I will share with you is 14 actionable tips to improve your eCommerce website […] How To Improve Your eCommerce Website in 14 Easy Steps is a post from: OnQ Marketing
  • How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus

    Quentin Aisbett
    18 Aug 2014 | 9:39 pm
    Many SMEs have been stung in the past by SEO ‘professionals’’ promising hundreds of links to their website and a #1 Google ranking for a few hundred bucks. Google’s reputation is built on its ability to provide users what they are looking for quickly and easily, and anyone paying for dodgy links is swiftly penalised. […] How to Avoid Social Media ‘Experts’ and Other Self-Proclaimed Social Gurus is a post from: OnQ Marketing
  • Retail Communications

    Quentin Aisbett
    14 Aug 2014 | 5:10 pm
    Visit the website. Retail Communications is a post from: OnQ Marketing
  • 5 Tips to Generate Leads With Your Website

    Quentin Aisbett
    8 Aug 2014 | 6:00 pm
    No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales. It’s not enough to create a website full of interesting content — you need to follow certain practices and procedures to encourage people to leave their email addresses, so that you […] 5 Tips to Generate Leads With Your Website is a post from: OnQ Marketing
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    Scholes Inbound Marketing Blog

  • 5 Tips to Keep in Mind When Launching Your Company Blog

    22 Sep 2014 | 1:30 pm
    There are blogs you probably subscribe to and enjoy reading for both your business life and your personal interests. But when it comes to writing your own business blog, how do you get started? Maybe your company doesn’t currently have a blog and you know you need one but feel a little late to the party.  Or maybe your company does have a blog but it needs  some revamping and TLC.  Your business blog is a chance for you to offer your customers and potential customers something that will help them solve a problem or give them advice to improve their work life.  It is…
  • How to Use RSS Emails to Boost Marketing Engagement and Customer Happiness

    27 Aug 2014 | 7:00 am
    Really Simple Syndication (RSS) has been around for quite a while and can still be used in creative ways as part of your overall content marketing strategy, to tailor content and improve marketing engagement.  In general, RSS feeds provide a way for us to easily keep up with our favorite blogs, news headlines and other website content. It allows us to choose what we want to see when we want to see it and get updates without having to constantly check our favorite blogs or sites for new content and updates.
  • Outbound Marketing is Alive and Kicking - with the Help of Inbound Marketing

    4 Aug 2014 | 8:30 am
    Inbound marketing is where we and other marketers have been putting our focus. We want to design an engaging and targeted experience for our customers and potential customers, striving to meet their needs so they will continually come back to us when they need our services or expertise. Inbound marketing is largely about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to…
  • 7 Signs it is Time for Website Redesign

    12 Mar 2014 | 10:30 am
    For potential future customers that are new to your company, your website is likely the first time they'll interact with you and try to get to know what your business has to offer. Sometimes that first impression can make all the difference. So, what message is your website currently sending? For example: Does your site reflect your current branding and messaging strategy? Are you generating the leads your sales team needs to generate revenue? Are you leveraging your website to properly convert leads into customers? Is your website responsive and optimized for mobile viewing? Is your…
  • Don’t Be an Inbound Marketing One-trick Pony

    26 Feb 2014 | 10:00 am
    Inbound marketing is all about creating content that appeals to your dream customer. As a method of sharing your "awesomeness" with the world, inbound marketing refers to your marketing efforts focused on attracting customers, interesting these customers, and getting these same customers to sign-on, buy-in, convert and stay happy.  Inbound marketing focuses on targeting customers who are already interested in what you have to offer. This approach creates personalized content for your potential customers, reaching out to them on a channels where they already show interest, and…
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    Smedio - Business Ideas Worth Sharing

  • How to Increase Your Reach With a Facebook Contest

    Douglas Idugboe
    17 Sep 2014 | 8:05 am
    Share on FacebookShare on TwitterE-mail Facebook contest is one of the most underused tools on Facebook. With the ongoing tweaks and changes to Facebook’s algorithm, using Facebook as a marketing tool is becoming increasingly strategic. It’s more difficult to get posts into news feeds and quality content is more important than ever. A focus on engagement with strong calls to action is required. Boost engagement with contests; you’ll extend your reach while creating brand awareness and customer loyalty. 4 Successful Facebook Contests Don’t just offer something for free…
  • 5 Reasons Leveraging LinkedIn is a Smarter Business Move

    Serhat Pala
    14 Sep 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a variety of users. Going from an online resume format that people created and forgot about just a handful of years ago, LinkedIn has been changing and is firmly on the social networking radar of every savvy marketer out…
  • How iPhone 6 Features Compare in Innovation to other iPhones

    Douglas Idugboe
    11 Sep 2014 | 1:36 pm
    Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list. Using latest customer surveys and comparing specs of previous iPhone models, FinanceOnline created an infographic that shows how much innovation there really was in each iPhone so far.  Also included is a detailed analysis of what features clients got from…
  • How to Adapt to the Changing Face of Marketing

    Douglas Idugboe
    2 Sep 2014 | 11:01 pm
    In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other. As a business, how do you respond to the rapidly changing face of marketing? While traditional marketing was mostly one-way communication, social media has redefined marketing as an active dialogue between…
  • Should You Ever Use Royalty Free Content?

    Douglas Idugboe
    31 Aug 2014 | 11:01 pm
    Share on FacebookShare on TwitterE-mail Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and marketing? They often turn to royalty free content. Images and videos are increasingly replacing text in the online world. Mobile technology such as tablets and smartphones means information is accessible almost instantly, 24/7,…
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    Great B2B Marketing

  • How to Use B2B Marketing to Propel Rapid Sales Growth

    Christopher Ryan
    16 Sep 2014 | 10:35 am
    I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer. It was an interview-style podcast, hosted by Glenn Gow of Crimson Marketing. The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. Heidi made a number of good points, but two were especially valuable: The quantity of contacts in your database is not as important as the quality. You need to…
  • Do You Need to Recombobulate Your B2B Marketing?

    Christopher Ryan
    5 Sep 2014 | 10:05 am
    Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary, who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Intrigued, I looked up the definition and found it was short and sweet: “The act of putting back into order; removing confusion.” While the word recombobulation word is not used all that often, the photo above shows one example. Here is Garrison Keillor’s description: “My heart was gladdened by an official-looking sign in the…
  • Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!

    Christopher Ryan
    25 Aug 2014 | 8:42 am
    There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. Many B2B and B2C companies do a good job at the first two objectives. They know where to find prospects, or better yet, they help prospects find them, which is the essence of effective inbound (pull) marketing. They also know how to write clever promotional copy and create compelling offers. But no matter how well you do at the first two tasks, unless you remove every…
  • Five Great Ways to Drive Brand Engagement

    Christopher Ryan
    14 Aug 2014 | 10:51 am
    Every year, millions tune in to the PGA Championship, where golf’s finest duke it out on the green and golf enthusiasts cheer the winners and sometimes, even the heartbreaking losers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. As an occasional golfer who likes to watch others make the shots I can’t make – I usually catch the final round or the four majors.  McIlroy’s dominance at the PGA – even with Phil Mickelson’s final surge making him nervous – got me thinking about how sales…
  • Can We Please Tell the Truth in Our Marketing Communications?

    Christopher Ryan
    5 Aug 2014 | 10:58 am
    This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to protect the guilty). The letter claimed that since I was a holder of shares in a certain mutual fund, they needed to speak with me about a “very important matter.”  The letter claimed that this was not a solicitation and not a scam, but they urgently needed to speak with me about my account. Perhaps I am an optimist by nature; I made the call. The shareholder advisor on the other end told me how…
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    Aaker on Brands

  • Brand Lessons From John Deere's Century Old Content Marketing

    3 Sep 2014 | 12:00 am
    In 1894, John Deere launched The Furrow, a magazine designed to help farmers educated themselves about new technologies and become better businessmen. It was in keeping with the basic Deere mission of “improving farming” and responded to their customers’ need of technology and business education.Nearly 120 years, later The Furrow is still the magazine that farmers turn to learn about the issues, techniques, best practices and rural lifestyle. The prominence of John Deere equipment news and product placement, a fixture at the time of the magazine’s launch, is long gone. Recent issues…
  • "I Will" vs. "Just Do It": The Under Armour Success Story

    27 Aug 2014 | 12:00 am
    One of my favorite brands is Under Armour. It has taken on one of the best brands, Nike and has been remarkably successful in driving one of the fastest growing brands to over 2 billion dollars in sales.But it is a rare brand that can win with one home run idea; it nearly always takes a half dozen or more. Here are six brand elements Under Armour successfully uses:A higher purpose at its coreUnder Armour stands for relentlessly overcoming obstacles and becoming winners on the field. The brand essence revolves around being the underdog, being hungry, competing against the best – and winning.
  • What LeBron James Can Learn About Authenticity from Starbucks

    20 Aug 2014 | 12:00 am
    Authenticity and higher purpose are key brand characteristics that are often underappreciated. Authenticity represents the degree to which the brand is trustworthy, honest and genuine. It generates credibility and respect. A higher purpose suggests that the brand is looking beyond financial success to a more inspiring aspiration. When a brand has both, it will be blessed with energy, admiration and loyalty. When it has lost both, the battle to get them back becomes difficult and yet is critical to its future health. Let’s take a look at LeBron James and Starbucks to get a sense of what…
  • 5 Reasons "Ask Zappos" Is An Innovation That Works

    13 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding I have argued that the best way to connect with customers, especially in the digital world, is not to promote an offering or brand but rather to focus on the customer’s sweet spots. A customer sweet spot centers on something in which they are involved in and/or passionate about. The idea is to develop and be an active driver or partner in a program that resides in that sweet spot.“Ask Zappos,” a customer service tool that can help you track down any fashion item you might want even if Zappos doesn’t sell it, is such a program. Ask Zappos provides a…
  • Lessons from the Go-Gurt Growth Story

    6 Aug 2014 | 12:00 am
    In my latest book, Aaker on Branding, I assert that the only way to grow (with rare exceptions) is to innovate through creating “must haves” that define new subcategories and then controlling and actively managing those subcategories going forward.Yoplait’s Go-Gurt provides an exceptional case study to support this assertion. Go-Gurt was introduced in 1999 as a unique, snack-style yogurt for kids. It was a yogurt product delivered in a colorful nine-inch tube that was designed to deliver portability (like their advertising said, “Lose the spoon!”), appealing flavors (Berry Blue…
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    The Brainchild Group

  • Instagram Algorithm Update Aimed at Boosting User Activity

    Aaron Schoenberger
    12 Sep 2014 | 1:36 pm
    Since Instagram took the social media world by storm I've been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to decide the order of content appearing under specific hashtags. Within the past 24-48 hours I've noticed a big change in Instagram's algorithm and I'm pretty sure I know why.
  • Disney Goes Drone-Crazy, Seeks Patents

    Aaron Schoenberger
    27 Aug 2014 | 1:41 pm
    Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
  • The Correlation Between Instagram Activity & Fame

    Aaron Schoenberger
    18 Aug 2014 | 8:17 pm
    Unless you're a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that's over 50 times better than other popular social networks, it's going to be a key marketing medium for years to come.
  • Social Media as a Sales Tool: No Bueno

    Aaron Schoenberger
    18 Jul 2014 | 2:14 pm
    If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that's not the case.
  • Forbes Sells Majority Stake to Accelerate Growth

    Aaron Schoenberger
    18 Jul 2014 | 1:56 pm
    In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
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    Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business

  • Top 7 Ways to Convert Prospects to Clients with Great Content

    Sydni Craig-Hart
    17 Sep 2014 | 6:06 am
    Content marketing has been the industry's hottest buzz phrase for the past several years, but what does "content marketing" really mean? In short, it refers to the creation and distribution of great content that is either written, visual, or audio. Sharing your brand's message via content marketing could mean: Articles Whitepapers eBooks Blogging Video creation Podcasting Repurposing blogs into eBooks So much more! Here are 7 best practices to keep in mind when focusing on content marketing. 1.   Don't forget about quality control Content marketing is all about the quality of your content.
  • 3 Email Marketing Debates Even Top Marketers Can’t Agree On

    Sydni Craig-Hart
    10 Sep 2014 | 3:13 am
    Getting a straight answer when it comes to email marketing can feel like to trying to solicit tax advice from a four year-old. How the heck are you supposed to know who's wrong, who's right, what works, and what doesn't when it comes to your email marketing? If you take a quick look online, you'll quickly stumble upon expert debates on the topic. One marketing guru swears by long emails packed with information, while another insists upon "short and sweet" emails to increase conversions. Still other marketing experts debate about media - whether or not to include photos and videos in your…
  • Why does Hosting Live Events Boost Engagement and Influence?

    Wil Hart
    9 Sep 2014 | 4:15 am
    Engagement Matters Episode 35: How do you feel when you attend a live event hosted by one of your mentors? Aren't you thrilled to see them in person and to watch them solve problems right before you? You can be that mentor by hosting your own live events. Doing so deepens your engagement and influence with the audience that you serve. Join us live: The post Why does Hosting Live Events Boost Engagement and Influence? appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.
  • Unlocking the Secrets of Your Email Stats

    Sydni Craig-Hart
    3 Sep 2014 | 11:14 am
    You craft an awesome email blast. Your subject line couldn’t be better. You click send. And then you check your email stats. With all of those numbers and percentages, where should you even begin? If you log in to the back end of your email program, whether it’s Aweber or Constant Contact or Infusionsoft, you’re faced with a variety of different numbers and statistics. When selecting your most recently-sent email blast, you’ll be able to see your • Open rates • Bounces • Clicks • Opt-out’s • Complaints Once you have this information, what are you supposed to do with it?
  • Anatomy of an Email: How to Craft Emails that Get Opened and Clicked

    Sydni Craig-Hart
    27 Aug 2014 | 4:00 am
    Why do some of your emails get high open rates, while others sit in people’s inboxes collecting dust? If your open rates and click-through rates are inconsistent, it could be because you’re not following a strategic email blueprint. This post will outline the specific elements that should be included each and every time you email your list. The more consistent you are in including these items, the more consistent your open rates will be!     Email Body Write the body of your email first. Once you know what your email is going to be about, you can create a strong subject line, headline,…
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  • Search and selection to solve local issues for global advertisers – Case study

    Darren Woolley
    22 Sep 2014 | 4:19 pm
    Client Category – Consumer Goods – Agency Search & Selection Challenging Problem: The Global Advertiser has a globally aligned advertising network in this regional market. However the global deal left the local agency short in retainer, which they appeared to be making up for in their production costs. But still the local marketing team suffered with poor service and under motivated staff. Creative Solution: The local marketing team wanted to replace the internationally aligned agency, but could not as the arrangement was locked in globally. Instead we were able to identify an…
  • 3 questions for multichannel marketing expert – Lydia Feely

    Darren Woolley
    21 Sep 2014 | 3:56 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. As TrinityP3 continues to grow, so does the team of professionals within the company as does the depth of experience and expertise. Therefore I want to take this opportunity to introduce some of the core team members and their expertise, before having them answer three questions…
  • What can I do to make my content marketing more effective?

    Darren Woolley
    18 Sep 2014 | 3:44 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation. This is the fifth and final post in the series based on the transcript from the video - How to overcome the challenges of content marketing - from the May 2014 seminar, How to be an Effective Content Marketer. Featuring a number of brand marketers who have established…
  • Financial Services – creative agency search and selection – Case study

    Anita Zanesco
    17 Sep 2014 | 3:34 pm
    Client Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, there was a desire for more of a partnership not only for added value and greater consistency but also for efficiency both from a time perspective, not having to brief a different agency for every project, and from a financial one, being able to talk to someone without the clock ticking and hourly fees being charged. On the verge of a new phase of the brand’s…
  • The importance of trust in productive marketer / agency relationships

    Darren Woolley
    16 Sep 2014 | 3:28 pm
    This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation With all the reports coming out of the Cannes Lion Awards earlier this year, you would not be alone in thinking it was a Hollywood Film and Music Festival with appearances by Kanye West, Sarah Jessica Parker, Jared Leto, Jeffery Kratzenberg, instead of an advertising festival of…
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    Circle Research

  • Does Big Data mean market research is dead?

    Andrew Dalglish
    11 Sep 2014 | 1:53 am
    When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point.  There’s no doubt that Big…
  • Insights from the B2B Barometer

    Beth Pearson
    14 Jul 2014 | 11:37 am
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here. The B2B Barometer is published by Circle Research, the BMC and the IDM.  The full report can be downloaded free-of-charge here. B2B marketing budgets at an all-time high The latest wave of the B2B Barometer suggests that the money trees are blossoming in the land…
  • Finding the brand positioning sweet spot

    Beth Pearson
    30 Jun 2014 | 10:49 am
    Managing a B2B brand isn’t easy.  In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research, they named three major challenges: Resources:  Brand building is a lower priority than activity which directly builds revenue in the short-term Delivery:  Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values Positioning:  Many struggle even to articulate what their brand stands for as they find it tough to identify a positioning which appeals to all segments, is…
  • Time to get with the programmatic

    Andrew Dalglish
    12 Jun 2014 | 9:22 am
    Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork.  In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. Now, let me try again.  If online advertising is in your marketing plan, it’s not programmatic (i.e. automated buying of ad space in real-time based on…
  • It’s official – in B2B, content is king

    Andrew Dalglish
    27 May 2014 | 7:23 am
    It’s official.  Content is king. The latest B2B Marketing Benchmark report  produced in association with Circle Research reveals that 71% of B2B marketers consider content marketing to be a critical activity.  Last year less than half (43%) held this opinion. Content marketing in some shape or form now consumes 40% of the average B2B marketing department’s time.  Highest on the ‘to do’ list are three heavily used content formats: blog posts (61% use), case studies (45%) and white papers (44%).  Infographics look set to soon join this top tier.  In 2013 16% used infographics, but…
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    Inbound Unwound - Marketing Insights

  • Search Engine Optimization: Increase Page-One Rankings In Three Days

    23 Sep 2014 | 5:44 am
    Who doesn’t want to be on the first page of Google, Yahoo or Bing? Everyone does, right? But, it’s not so easy. With changing search rules, highly competitive search terms, onsite SEO, offsite SEO and content all driving search today, the world of search engine optimization is dramatically different than it was even 12 months ago. If you want to be on the first page of Google, you need to keep the following aspects in mind when creating content for your company.
  • Inbound Marketing: What 10,000 People Learned At INBOUND 2014

    22 Sep 2014 | 5:45 am
    Where do you find 10,000 people passionate about inbound marketing? At INBOUND 2014, of course! Last week in Boston, HubSpot hosted INBOUND 2014, which included a massive amount of keynotes, sessions and exhibitions. From what most attendees called a “learnfest,” everyone who spent the week came away with golden nuggets that are sure to improve their ability to help businesses get found, get leads and close sales. Here are a few of the most important lessons we found most valuable.
  • Quality Content Defined: 5 Features That Transform Boring Into Brilliant

    18 Sep 2014 | 4:30 am
    Losers have content. Winners have quality content. The Internet has no shortage of content, but it's definitely missing quality content – the stuff people are searching for, those informative pieces that help guide decisions, the useful material put out by thought leaders. But how do you know if you have just plain old content or quality content? Here are the five features that separate the best from the bland. 1. Formatting Quality content isn't just chock full of interesting ideas and useful tips. In order to turn a good blog post into a great one, you need to use the proper page and…
  • The Role Of ‘Real-Time’ In The Digital Business Marketplace

    17 Sep 2014 | 5:03 am
    The digital business marketplace is constantly being shifted, molded and tweaked with ferocity; dealing with an ever-increasing pace of change is one of the biggest challenges businesses face.
  • Emotion-Enticing, Conversion-Sparking Landing Pages

    16 Sep 2014 | 5:02 am
    You need to dedicate time and effort to your landing pages, because they're worth it. Landing pages are your ultimate conversion hotspot – it's the place where your anonymous visitors transform into valuable prospects. If you affect your users' emotions in the right way, you impact their behavior. Emotion is tied to action – and of course, as a marketer, you want that action to be a conversion on your landing page. Here are a few things to keep in mind when trying to trigger an emotional response in your audience and making them convert. Understand your audience's emotional needs.
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    Shopper 360

  • This Week in Shopper Insights: 9/15/14 – 9/19/14

    Ryan Polachi
    18 Sep 2014 | 12:27 pm
    The Value in Measuring the Immeasurable: In-Store Customer Experience Understanding the Shopper Journey in The Moment: Is it Better? Creating a Lasting Bond With Shoppers: Recognizing Bumps vs. Bonds Omnichannel Shoppers: They are the best and worst shoppers out there. Also a better definition of what “omnichannel” means. Consumer Psychology Matters in Content Marketing: Consumers are smarter and more informed than ever, making marketing harder Urban Outfitters in Pasadena, California (Photo credit: Wikipedia) 20 Ways to Make Content More Sharable Landing Page Design: Using…
  • The Media Insights & Engagement Conference Brochure Now Available

    17 Sep 2014 | 1:00 am
    “This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event.” – Tom Ziangas, SVP Research, AMC Networks Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: The Media Insights & Engagement Conference is the industry’s must attend event for next generation research & engagement strategies helping you overcome…
  • Global shopping stats: Trends in Germany, Italy, Spain & More

    16 Sep 2014 | 12:53 am
    PeopleShop is a 2013 Leo Burnett Group study that illuminates how people shop differently around the world. This global research study explores the attitudes, behaviors and habits of more than 13,500 shoppers in seven different North American and European market segments including Canada, France, Germany, Italy, Spain, the United States and U.S. Hispanics.  PeopleShop from Leo Burnett Related articles Connecting in China Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013 Online shoppers don’t like registering or signing up first – PayPal survey…
  • 2014-15 Food Trends: Pass the Guava, Mango, and Chorizo Por Favor

    15 Sep 2014 | 11:06 pm
    While the country excitedly shops for Pumpkin laced and themed products this fall,  we look back at the McCormicks’ global team of  chefs, culinary professionals, trend trackers and food technologists forecast of 5 powerful trends that demonstrate a growing craving for more diverse and global flavors and how they’re doing. You may recall how the “success of the Starbucks lattes prompted a flood of pumpkin-flavored fare, including Pinnacle brand pumpkin-pie vodka from Beam Suntory Inc. and pumpkin-spice Jell-O from Kraft Foods Group Inc. McDonald’s began selling its…
  • This Week In Shopper Insights: 9/8/14 – 9/12/14

    Ryan Polachi
    12 Sep 2014 | 9:17 am
    This is a selfmade image from the english wikipedia. The photographer has uploaded it as GFDL (Photo credit: Wikipedia) Coborn’s Inc. to add 24 hour superstore where you can buy alcohol, wash your car and do grocery shopping all at once Tips for relevance in physical stores during a digital age Talbots is replacing their merchandising and inventory management systems National Mango Board (yes that’s a real thing) finds insights on consumer behavior through their research. 79% of shoppers reported that instant gratification is the reason they shop in-store vs. online. P & G…
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    Internet Moguls Official Blog: #1 Digital Marketing Company

  • Online Marketing for Hotels: A Must Read for Hotel Marketers

    Internet Moguls
    16 Sep 2014 | 4:18 am
    Online marketing for hotels, a concept that has been catching on for a long time, can be defined as a strategy that focuses on the Internet as the central point. Everything these days is anyway online, be it socializing, booking or reviewing. Gone are the days of ads in yellow pages, newspapers and hoardings! Most of the current generation goes online these days to find out information about a destination and a place to stay there. And if you are not visible online, then none of that business will be coming your way. That is not a very desirable situation, for anybody in the hospitality…
  • Where religion is one: Digitalism

    Internet Moguls
    28 Jun 2013 | 10:32 pm
    Wed Design CompanyWith a major shift in technological advancements, online marketing has become one of the essential ingredients in promoting one’s business. Counted amongst the top digital marketing companies, Internet Moguls has successfully carved a niche for itself after years of excellence in the field. It has decades of experience in formulating unique marketing strategies and is known for delivering outstanding productivity. Whether you want to get an interface designed for your business or are in search of professionals who can give a significant uplift to your business in virtual…
  • Online Hotel Marketing: Partner with Internet Moguls

    Internet Moguls
    25 Jun 2013 | 5:26 am
    Are you in the hospitality industry and are looking for a way to market your property online? Then keep your fears aside and don’t get intimidated by the online hotel marketing processes as we, Internet Moguls provide and better still arm you with fresh ideas and well-structured and carefully planned strategies. Hotel Marketing SolutionsWhether you are the owner of a small budget hotel or are part of an international hospitality group, our services include all the aspects of the digital space such as Web Design & Development, Mobile Websites, Search Engine Optimization, Online…
  • Hotel Marketing: Delivering Optimized Result

    Internet Moguls
    10 Jun 2013 | 12:15 am
    With an immense boost in tourism worldwide, tour operator and hotel partners have become interested in maintaining strong links with tourist boards, conference organizers, airlines and ancillary service providers. The growing competitive industry drives the need of an effective hotel marketing strategy to generate guest bookings. Online marketing strategy includes an attractive website to promote hotel and its services. It is important that the marketing strategy gives right exposure at the right time to the visitor. The marketing opportunities are coupled with latest industry intelligence…
  • Hotel SEO for Search Engine Performance and Revenue Growth

    Internet Moguls
    5 May 2013 | 10:31 pm
    Internet Moguls is among the best online optimization service provider with a proven track record. The clients are provided with tools to research their current ranking for their website placement as well as keyword indexing. This allows view the website on the first pages of search engines like Google, Bing and Yahoo. The increasing number of searches for hotels online has made hotel SEO an essential marketing technique. A good hotel strategy is what one looks for due to the growing number of online hotel bookings. Though price, navigation and functionality are some of the factors that…
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    DMR - Digital Marketing Ramblings

  • How Do Teens Use Social Media? (Infographic)

    Craig Smith
    23 Sep 2014 | 3:50 am
    Finding various consumer segments were they congregate and are most comfortable is an inexact and often frustrating science. Just when you think you've mastered the preferences and tastes of a certain demographic, their interests shift and you have to start over. This interest cycle has accelerated significantly with the evolution of digital. Now, what a certain segment of the population prefers for communication channels or even devices changes constantly as technology progresses. Need proof? Just look at the average age of an active Facebook user over the past 10 years to see a pretty…
  • Surefire Ways to Boost your Online Brand Reputation

    23 Sep 2014 | 3:43 am
    Nowadays, people go to the internet and online shops to post their items and look for buyers or look for sellers for particular items. Internet has indeed marked a big contribution in our lives especially when it comes to online shopping. It makes our life easier, more convenient and hustle free. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive listing around. Start your search today!  Check out our latest best-selling book Leveling the Playing Field: A Small Business Guide to…
  • Everything Happening Right Now on the Internet (Real-Time Stat Graphic)

    Craig Smith
    18 Sep 2014 | 4:14 am
    You are reading this post, so the odds are really good that you have a little interest in digital stats. Most people who find this site are searching for something specific and then get sucked in by the amount of stats that are available for most digital properties. I enjoy collecting them and try to update each post semi-regularly to keep them relevant and somewhat reliable. What if you could get these stats in real-time? What if you could find out stuff like how many likes are occurring on Facebook or how many video hours are being watched on YouTube right now? Now you can. Read more…
  • How Many Mobile Users do the Top US Social Networks Have?

    Craig Smith
    17 Sep 2014 | 4:08 am
    Over the past few years, a major goal (next to profitability) of most social networks has been to figure out mobile. Everyone knows mobile media consumption has been growing exponentially year over year, but marketing your digital product to mobile users is significantly different than how you build desktop adoption. Many of the major networks have figured things out by now and mobile usage of their apps has exploded. Here is a little subset of my individual stat posts that focuses on just how many mobile users each of these networks have. Read more → Get stats and facts for over 500…
  • Can Google’s Latest Purchase Save Google Plus?

    Rob Sutter
    16 Sep 2014 | 5:12 pm
    For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google's own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar. Read more → Get stats and facts for over 500 social networks, apps, games and digital services from our new DMR Directory. It is the most comprehensive…
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    Blog - Digital Jungle

  • Using Social Media to Attract Chinese Tourists

    23 Sep 2014 | 12:25 am
  • The Power of WeChat

    21 Sep 2014 | 8:23 pm
      With over 400 million users there is little to dispute the meteoric rise of WeChat, WhatsApp’s Eastern counterpart. In addition to its vast user base accumulated in just three years, WeChat also boasts a broader range of features and…
  • How to optimize your site for Baidu

    15 Sep 2014 | 1:14 am
    Google is dead long live Baidu! Pretty provocative words I know and not strictly true, however in China this is very true, I won’t go into the reasons why Google didn’t make it that’s pretty well documented elsewhere. To get…
  • Baidu "Ice Bucket” Algorithm Update!

    3 Sep 2014 | 6:46 pm
    Baidu announced via their Wiki page on the 22nd of August that they have released a new Algorithm which they have named ‘Ice Bucket’, which would affect Mobile Search. This refresh of the Algorithm would be phase 1 which means…
  • What you should do for Penguin 3.0

    25 Aug 2014 | 11:04 pm
    Recently, there has been a lot of people online speculating about the Penguin Update 3.0. It has been more than 10 months since the last Penguin algorithm change was released, and now it seems like it’s on the horizon. The question is,…
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    New Media and Marketing

  • Millennial Moms Matter

    23 Sep 2014 | 4:54 am
    Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms.             The post Millennial Moms Matter appeared first on New Media and Marketing.
  • Marketing will always be marketing

    16 Sep 2014 | 6:16 am
    If you read enough content on the web you’re likely to believe that marketing has changed a lot and for some products that may be true but for a lot of others it’s still inform and convert. If I see a new flavor of ice cream that I want I’m not going to go online to “research” the product; just make sure it’s in my market when I go shopping and remind me via great placement and POP displays.  However, if I’me interested in a new computer or car I’m going to do a lot of research online to see what others have to say before I consider your…
  • Social media still difficult for marketers to quantify ROI

    10 Sep 2014 | 5:12 am
    Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.   Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their…
  • The digital divide in the marketing department

    8 Sep 2014 | 12:25 am
    It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not executing in real-time. It appears that this digital divide is due, in large part, to two key challenges observed in this research, namely:  Overwhelming Complexity and Lack of Unified Measurement. • Overwhelming Complexity: The digital divide results from the overwhelming complexity experienced by all groups — the currently fragmented digital marketing landscape adds undue complexity and…
  • Advertising is NOT dead

    4 Sep 2014 | 10:55 am
    OK, I’m a new media person and love digital marketing, but let’s make one thing clear “traditional advertising is not dead”.  While more brands are shifting dollars to digital they may be making a huge mistake as consumers just don’t have time to go to every website that strikes their interest. Last Spring I consulted with a gourmet ice cream company that wanted to announce some new flavors to gain awareness and sell through.  When I joined the marketing team they had spent most of their budget online via targeted ads and social media.  After 6 weeks,…
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    Tom Lindstrom Marketing Insights

  • Benefits of quality Website design Edmonton

    4 Sep 2014 | 2:16 pm
    Most of us recognize that quality website design is an extremely valuable investment for any business, but not many really appreciate the true benefits of engaging a professional Website design...
  • Why Do You Need an Edmonton SEO Campaign?

    4 Sep 2014 | 2:07 pm
    Search Engine Optimization is a whole set of strategies or processes which gives a boost to the chances of your website being discovered by the search engines and thereby getting you more better and...
  • Links for 2010-09-16 [Digg]

    17 Sep 2010 | 12:00 am
    How To Sell eBooks Online Fast You can sell ebooks online fast if you know a few simple tips and tricks.First of all, if you are looking to sell ebooks online fast you need to have an ebook that people are actually willing to buy, something that gives a solution to their problem.
  • Links for 2010-08-02 [Digg]

    3 Aug 2010 | 12:00 am
    Top 7 Successful Marketing Tips For A Brand New Blog Successful marketing tips are things you need to do in order to get your own blog of the ground and after that marketing it on the Internet to get traffic to it and eventually earning an income from it.There are many different ways you can go about this, here is how I do it. (I probably forget about...
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  • Top 5 Indicators my company needs public relations?

    17 Sep 2014 | 6:50 pm
    Public relations can be an invaluable tool to amp up your word of mouth. It can range from educate your … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Tips to get fast relief when working is a “pain in the neck”

    16 Sep 2014 | 2:00 am
    Is going to work making you sick? Repetitive stress injuries (RSIs) are conditions caused by placing too much stress on … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • What do PR professionals do anyway?

    10 Sep 2014 | 4:18 pm
    Many think public relations has become “a spin doctor” in may folks minds. PR professionals don’t write ads, write stories … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to destress in today’s fast paced world

    3 Sep 2014 | 4:06 pm
    We can relate to running from one commitment to another all day long. This is having you feel on empty … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 3 Tips to destress in today’s fast paced world

    3 Sep 2014 | 4:06 pm
    We can relate to running from one commitment to another all day long. This is having you feel on empty … Continue reading → [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Mark Di Somma: The Upheavals Blog

  • Unlock a competitive brand story

    23 Sep 2014 | 4:26 am
    By Mark Di Somma Everyone has a story now. Or at least most brands claim to have one. But having a story in many ways is like having a product. Really it means nothing if it is not competitive as a narrative and personally relevant to each recipient. So your story must be distinctive from the other stories that are in play in a market and it must continue to be so. That’s challenging in fast moving sectors where there is always something new to look at, another brand tale to try. That’s why you can’t set and forget a story. Anymore than you can set and forget your business strategy. As…
  • The real secret to B2B pitching: being connective

    17 Sep 2014 | 2:04 pm
    By Mark Di Somma It’s easy to look at your pitch and to be pleased with your work; to feel that it has captured you perfectly and expressed what you are about and what you have to offer. It’s also irrelevant. Because, to be blunt, no-one’s as interested in your pitch as you are. They’re really only interested in themselves and what you can do for them. They probably hear similar claims and ideas everywhere they turn. As marketers it’s hard to resist the call to say your piece, to state your case. Until you realise that your piece and your case are exactly that – yours. Simple…
  • From CMO to CEO: the next era of brand leadership?

    Mark Di Somma
    14 Sep 2014 | 2:18 pm
    By Mark Di Somma, Brad VanAuken and Derrick Daye Chief Marketing Officers (CMOs) haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years. Now it’s close to double that. The reasons why things got so bad, according to Trout, could be attributed to both internal and external forces. Internally, politics and competing functions combined to make it tough to get and keep the resources that CMOs needed to do an effective job. Externally, prima donna agencies with a hotline to the CEO also caused problems. Not helped, he…
  • Brand campaign lessons from the Ice Bucket Challenge

    10 Sep 2014 | 9:04 pm
    By Mark Di Somma The “Ice Bucket Challenge”, the viral awareness campaign to raise money for ALS, has swept the world in the past month or so, raising over $100 million for a cause that was previously under-profiled, and flooding social media, so to speak, with videos of people from all walks of life pouring ice-cold water over themselves. More than 3 million people have taken part in the Challenge to date and the amount raised is more than 35 times what the ALS Association raised during the same time period last year. In any sector that’s an extraordinary feat. So why has this campaign…
  • Measuring purpose. The next key business imperative

    Mark Di Somma
    8 Sep 2014 | 1:55 pm
    By Mark Di Somma and Hilton Barbour In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has two facets: functional (where it describes what the company must get done); and intentional (where it articulates what the company would like to see change in the wider world.) In this article, we look at how purpose and its impacts might be quantified and the benefits that a measurement system might bring. We’re a species of builders. Building has ensured our survival since the beginning of time. And whether you’re building a home…
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    Sales Prospecting Perspectives

  • 3 Tips For Junior Inside Sales Reps To Command Sales Calls

    Craig Ferrara
    23 Sep 2014 | 6:31 am
    I think it’s safe to say that nearly everyone in the sales game had humble beginnings. Some of you may have had the fake bravado on the outside when you started, but on the inside, like me, you were probably scared out of your mind.  I’ve found that many sales reps I’ve trained over the years experience call reluctance. They are hesitant to pick up the phone because, despite hours of sales training, they never feel fully prepared.  We can put all the prep work in that we deem necessary, but from what I’ve seen, there is no better way to really learn something than…
  • 4 Tips to Ensure Your Sales Prospecting Efforts are Fruitful in Fall

    Laney Dowling
    22 Sep 2014 | 6:30 am
    I just wrapped up my first fall Sunday Funday. We watched the Pats, had some friends over, cooked some fall-inspired food, and may have had one or two pumpkin beers. This is my absolute favorite time of year. It's a fresh new start as we close out the summer and get ready to start the last quarter of the year. An influx of new customers goes hand in hand with that, and it’s always exciting to kick off new client engagements. As we launched one program in particular last week, my client asked my all-time favorite question: "What makes for the best programs when it comes to inside sales…
  • 8 Opportunities for Quality Conversations in Inside Sales

    Megan Toohey
    19 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers, Business Development Representative at AG Salesworks. As a business development representative, it is important to make every contact attempt count in order to provide your client with the best information possible. Inside sales reps have the same imperative: maximize time by qualifying prospects creatively. That being said, it’s crucial to be prepared when communicating with anyone in your quest for information. No matter who you get live on the phone, chances are they can provide you with some…
  • Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

    Megan Toohey
    17 Sep 2014 | 6:30 am
    Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz, President of Heinz Marketing. We’re such an impatient lot.  The more we can measure, the more (irrationally) we expect what we're measuring to work immediately.  This applies to many facets of life these days, but particularly for B2B sales and marketing professionals. Despite a clearer understanding of the buyer’s journey and timeline, we still expect our leads to convert immediately.  We expect new/cold lists to generate results right away.  We expect social selling to…
  • My 4-Step Process to Marketing Research for Content Creation

    Allison Tetreault
    16 Sep 2014 | 6:30 am
    If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Many of the potentials buyers we’re writing for don’t want to read fluff; they want clear initiatives and numbers in a format that’s easy to share. This is especially true for Directors of Sales and CIOs; they see numbers every day, and they are used to these numbers telling the truth. That’s why B2B content with statistics in headlines…
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    Zach Heller Marketing Blog - Zach Heller Marketing

  • If You Only Do One Thing – Part 9

    Zach Heller
    22 Sep 2014 | 5:55 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Promote Special Offers.Today’s Thing = Free ShippingFree shipping sounds so simple, doesn’t it? And it is. If your company sells physical products, you should offer free shipping.Why?
  • “I” of the Consumer Week in Review

    Zach Heller
    20 Sep 2014 | 7:01 am
    It’s easier to market a good product than a poor or inadequate one. Yet too many marketers ignore the product. They only see what comes after the product is already created. They look at the finished product and think, okay, this is what I have to market. Instead, we should be involved in every detail of the creation of that product. You make your job so much easier that way. Just food for thought.Here is a recap of last week’s posts:If You Only Do One Thing – Part 8How to Market Your TeamHow to Gain Manager Buy InHappy Saturday!3 Ways to Boost Your Marketing Knowledge:Subscribe to the…
  • How to Gain Manager Buy-in

    Zach Heller
    18 Sep 2014 | 10:50 am
    Depending on what situation you work in, it can take more than a great idea to succeed. It might take you selling that idea effectively to your manager. When you need your manager to sign off on a new plan, idea, or project, there are a few things you can do to improve your odds.Sell it. Become a sales person and treat your manager like a prospective client. If you really believe in this project, show it. Present it with power and outline all the possible benefits. Give them a chance to ask questions. In the process of selling it, encourage questions. You want to hear your manager’s…
  • How to Market Your Team

    Zach Heller
    17 Sep 2014 | 8:11 am
    Sometimes a brand can stand on its own. But in some industries, and with newer companies, it can be important to put a face, or faces, behind the brand.Take the notion of a celebrity spokesperson, or company character (ala the Geico Gecko), and focus it internally. Make your employees the stars of your marketing.How can you do this?Start by identifying the key people on your team. These are the people who your customers or clients will interact with, those with the most impressive backgrounds in the field, and anyone in a leadership role. Recruit them by letting them know your plan to…
  • If You Only Do One Thing – Part 8

    Zach Heller
    15 Sep 2014 | 7:01 am
    Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance.With so much advice floating around from so many different sources, it can be tough for marketers and small business owners to know where to focus. This series aims to help you out. Last week’s thing was Attend a Tradeshow.Today’s Thing = Promote Special OffersConsumers in most industries are price conscious. This means that you can get their attention with special offers.Pricing is a key…
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    The Bullet | Branding Blog

  • A Day Dedicated To Malaysia

    Peter Gan
    17 Sep 2014 | 6:18 am
    As the Jalur Gemilang was hoisted on September 16th to celebrate Malaysia Day, we are reminded of the colourful diversity inherent in our young nation. All walks of life gathered in solidarity on that special day to acknowledge the greatness of our union, stretching from the west coast of peninsular Malaysia all the way to the capes of Sabah. Today, we are witnessing the coming together of a collective consciousness that pride ourselves in the multi-ethnic, multi-religious nature of our country. From corporate giants to grassroots movements, all are on the same page in regard to where we…
  • The World’s True Local Brand

    Peter Gan
    10 Sep 2014 | 8:18 am
    You’re familiar with this brand since a child because your parents introduced them to you on the first day of school. You’ve worn them throughout your entire primary education years, be it black or white, laced or without. Like it or not, you have a relationship with this brand. Because of that, it was your number one choice when it’s time for you to make the choice for your children’s first pair of school shoes. That’s right, we’re talking about Bata. Believe it or not, Bata Shoes did not originate from Malaysia; the now multinational shoe brand was founded by Tomáš Baťa and…
  • 4 Things Your Brand Can Learn From Tinder

    Peter Gan
    3 Sep 2014 | 6:30 am
    Our present lives at the moment have become so streamlined, it’s borderline ridiculous on how efficiently we live. From food delivery to our doorsteps, Amazon drone dispatch to our love lives; we have systematically overcome downtime and flung ourselves straight into the future. In regards to app-based love, nothing displays speed and proficiency like Tinder does. If you are unfamiliar with Tinder, it’s a dating application that uses your smartphones GPS coordinates to find other keen Tinder singles in a 150km radius. Unlike its OkCupid and counterparts, Tinder doesn’t use…
  • Keluarga Malaysia

    Peter Gan
    27 Aug 2014 | 6:35 am
    It was 57 years ago that the resounding words of ‘Merdeka’ first echoed through the halls of Stadium Merdeka and the hearts of our people. As the day that marks our country as an independent, sovereign nation, it is no surprise that the buzz on ground is the liveliest this time of year. The advertising industry is also abuzz with excitement and patriotism as we await the plethora of Merdeka themed ads that will never fail to jerk a tear or two during this season. And boy have they not disappointed. The advertising industry is a competitive one – it is a literal battle of the wits to…
  • A Bucket of Challenge

    Peter Gan
    20 Aug 2014 | 2:43 am
    It’s challenging to save up money for ourselves, but what’s more challenging than that is to raise a huge sum of money for a noble cause — especially when it does not affect us directly. But what cause would require a lot of funding, and why does it deserve the awareness it doesn’t already have? The answer is amyotrophic lateral sclerosis. (ALS, also known as the Lou Gehrig disease) This neurodegenerative disease is one of the torturing, fatal diseases that not many know about. There’s neither a definite diagnosis nor a cure to ALS, yet it can affect anyone anytime. ALS causes…
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    Create + Design + Market

  • Affordable web design …

    Sherry Holub
    21 Sep 2014 | 8:03 pm
    A Google search brings up over 10 million results for the phrase, "affordable web design". Most likely because of 2 factors: that is legitimate phrase a person seeking the service of web design might enter, and there's a large amount of individuals and companies who offer web design who believe that "affordable" is what will pull in the most potential clients. But what's really considered affordable web design?
  • Social Media is All About Engagement

    Sherry Holub
    30 Aug 2014 | 7:34 pm
    There's a clear difference between simply maintaining a social media presence and actually using the platform to engage with fans and followers. Social media really is all about engagement. This post takes a closer look at that and offers some tips and information on how to go about getting more interaction going on your Facebook or Twitter.
  • Why Restaurants Need a Website

    Sherry Holub
    19 Aug 2014 | 9:27 pm
    While on a trip recently, I was using my phone to try to find menus of some of the restaurants we saw in town. This happened to be a small coastal town but known for tourism, so there were a number of restaurants to choose from. Several of the ones I looked up did not have an actual website of their own. While I was able to find reviews on Urban Spoon, there was no menu listed. Needing to make a decision, I ended up choosing a different place that did have a site and a menu available online (that was mobile friendly).
  • You Get What You Pay For

    Sherry Holub
    21 Jun 2014 | 8:22 pm
    "And that's the last time that I use someone "cheaper" to upgrade a few odds-and-ends around the site for me. My lesson has officially been learned". I received that quote from a client who needed a contact form on her site fixed. After paying "someone cheap", the form didn't function right. As it turned out, it took me about 30 minutes to trouble shoot and fix the errors. Needless to say, the client was happy, and the lesson was learned that tying to find a cheap solution isn't always the best.
  • The high cost of “free” when it comes to web design.

    Sherry Holub
    19 Apr 2014 | 11:18 pm
    Having actually lived through the first wave of "free" websites (think Geocities, etc.) I figured another wave would come around. It's not like all these types of services ever fully went away, it's just that a new surge in popularity is happening. I've even seen tv commercials for 2 or 3 different services now.
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    The Ad Contrarian

  • Why I Hate Content

    22 Sep 2014 | 12:01 am
    In the material world there is no single word that encompasses both art and a beer spill. There is no word that creates a unity between a Rodin sculpture and a photo of a foot. There is no term that forges an equivalency between a Gershwin melody and a bloody handkerchief. In the online world there is such a word. It is content. Content is anything you can upload to the web. In other words,
  • I Can Dream, Can't I?

    17 Sep 2014 | 12:01 am
    Last week I had the pleasure of delivering the keynote address at the radio industry's annual Radio Show in Indianapolis, sponsored by the Radio Advertising Bureau and the National Association of Broadcasters (you can watch my talk here.) This was a pretty big deal for me. Other speakers including Alan Mulally, former ceo of Ford and Boeing, Dan Harris of ABC News, and Governor Mike Pence of
  • You Can't Be Everyone's Girlfriend

    15 Sep 2014 | 12:01 am
    A friend of mine, Peter Levitan, has just published a new book for agencies about pitching new business. The book is called The Levitan Pitch: Buy This Book. Win More Pitches. Peter asked for my point-of-view on pitching new business, and it is included in his book under the heading (as you might expect) The Contrarian View. Here it is: 1. You can’t be everyone’s girlfriend Do not pitch every
  • Here's To The Bobbleheads

    10 Sep 2014 | 12:01 am
    Here's to the bobbleheads. Here's to the ones who sit at every meeting and nod in agreement. Here's to the ones who never have a dangerous idea or an interesting opinion. Here's to the ones who always agree with the highest ranking person in the room. Here's to the ones who go to conferences and tweet out the banalities. Here's to the guys and gals who start every sentence with, "
  • Social Media's Unintended Effect

    8 Sep 2014 | 12:01 am
    The summer is unofficially over, but before it gets too far away, let's do some warm-weather, laying-out-under-a-tree, stream of semi-consciousness... Social Media's Unintended Effect Those with open minds and clear heads should by now have learned something very important about marketing from social media. We should have learned how weak consumers' attachments are to most brands. The idea
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  • Questions You Should Answer Before Launching an App

    23 Sep 2014 | 6:43 am
    If you agree to this study being posted on Read Write, the App market will be $25 billion by 2015 and as I see it, many entrepreneurs are already coming up with more and more creative apps under different niches. However, I believe there is a lot of potential that still needs to be tapped. The only problem that I see at the moment with the people is the lack of proper planning and management of how to continue it in the longer run. According to my observation, many great ideas fail to perform in the market only because they were not released at a proper time or they had forgotten to consider…
  • Social Media Marketing Off Our Selfish Behaviors

    22 Sep 2014 | 9:04 am
    When it comes to building your business, social media marketing is crucial. It may not be the powerhouse in conversion rates, but it’s a true powerhouse in branding a business. Nothing helps a company brand like a great viral media campaign, and your content can’t go viral without your customer’s participation. Fortunately, it’s possible to build your brand’s message in such a way that visitors will want to share it, and part of the key to unlocking this opportunity is understanding why people act the way they do on social media. Simply stated, people love to talk…
  • S.E.M: Supremely Effective Management Tips

    19 Sep 2014 | 7:23 am
    We all know that social media and SEO are essential for every business. Whether you’re a Fortune 500 company or a mom and pop store, there’s something to be gained for either of these marketing scenarios. When implementing these strategies however, it’s easy to lose consistency and cohesion in you marketing efforts, particularly when they are overseen by multiple managers or account representatives. The best messages are those that accurately and effectively communicate value to a customer that in turn cultivates a profitable business relationship. The Problem Those messages are churned…
  • Over 500 SEO & Link Building Resources Guaranteed to Help

    18 Sep 2014 | 1:19 pm
    SEO is not an easy path. It comes with a brutal terrain and an extremely dynamic landscape. Those that succeed are patient, organized and most important, marketing focused. We would like to break down SEO into various “buckets”. The more diverse your buckets the better your web marketing and SEO approach will be. Let’s start the first area, PR. Online Press Releases Some might say online PR is dead, we disagree. It’s still an ingredient in the soup and it can taste quite great if done right. If it is strategic and sparingly used only to announce news worthy information…
  • Ten Reasons to Hire an SEO and Social Media Management Company

    16 Sep 2014 | 7:16 am
    Search engine optimization (SEO) and social media management is often a slippery slope for those who own and run websites. Whether it’s for a small, privately-owned business or a large company, website ranking and media presence online can affect profits and how consumers think about a company. If you or your company has been considering hiring an SEO and social media management company, there are ten benefits to this course of action that bring in new clients, raise profits, and improve the overall image of your company, large or small. These are the top 10 reasons for hiring an SEO…
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    Your Logo Here

  • Three Ways to Support Breast Cancer Awareness and Build Your Brand

    Brendan Carr
    15 Sep 2014 | 6:23 am
    The start of National Breast Cancer Awareness Month is just days away. Do you have any breast cancer awareness-themed plans for your organization? If not, there is still time to show your support during this important event. These three great ideas will...(read more)
  • The Best Giveaways for Tailgating!

    Brendan Carr
    2 Sep 2014 | 4:43 am
    Can you feel the crisp air that’s heading our way? It’s the harbinger of all the fun things to do this fall. Parents can once again relax now that school is back in session. Halloween and Thanksgiving give us opportunities to have some fun with our family...(read more)
  • Trending Promotional Products Can Bring You More Business

    Brendan Carr
    15 Aug 2014 | 5:38 am
    If using promotional products to increase brand visibility and build a loyal following are your primary goals, then you need to rely on trending giveaways. Whether you’re promoting a business, product, service or cause, the reliance on current giveaways...(read more)
  • Celebrate School Spirit with Popular Promotions!

    Brendan Carr
    1 Aug 2014 | 4:50 am
    We’ve hit the point of the summer that many students dread – the appearance of “Back to School” promotions, sales, ads and events. Even though their summer vacations and breaks have only been in full swing for a few weeks, it’s time to start thinking...(read more)
  • Promote Safety This Summer!

    Brendan Carr
    14 Jul 2014 | 5:29 am
    Summertime is here in its entire sweltering splendor! The beaches, backyards, community pools, state parks, ballparks, amusement parks, and campgrounds are bound to be filled with happy vacationers and day trippers. But all of that outdoor summer fun...(read more)
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    Only Dead Fish

  • Email Transparency

    Neil Perkin
    23 Sep 2014 | 5:24 am
    We all know how much of a challenge the ceaseless tide and pressure of email can be. A recent McKinsey Global Institute paper found that Email consumes an average of 13 hours, or 28% of the average working week. Quartz calculated that this meant on average that “the time spent on reading and answering email costs a company $20,990 per worker per year.”  An unpublished Harvard Business School survey found that managers and workers across the US, Europe and Asia reported that they were either working or monitoring work while being accessible for between 80-90 hours a week. Whilst…
  • Discovery Driven Planning

    Neil Perkin
    22 Sep 2014 | 1:27 pm
    I've mentioned Rita McGrath's discovery driven planning before now. It's a useful concept that forces you to identify a desired outcome, and then ask what needs to be true in order for that outcome to happen. It can reveal some previously hidden (or toxic perhaps) assumptions. Conventional planning is based on a premise that future results can be accurately extrapolated from the predictable platform of past results and so may be useful in a stable, incremental or known scenario. Discovery-driven planning however, focuses on establishing the key truths that are needed for an outcome to be…
  • This Week's Favourite Fraggl Links

    Neil Perkin
    20 Sep 2014 | 6:28 am
    Here's my favourite links, curated by Fraggl: Heh. Worst client comments turned into posters "The Long and Short will tell stories of innovation that are thoughtful, hopeful and questioning. We will attempt to give people new vantage points on how the world is changing and how they can make a difference". Looks good. 'You Can't Be Everyone's Girlfriend' - some great pitch tips from the AdContrarian  Scott Brinker on why predictive analytics and customer experience can be a dangerous mix. Related and useful - the Kano model for customer satisfaction And of-course you can sign up…
  • Google Firestarters 13 - Agencies and Product Innovation - The Event

    Neil Perkin
    19 Sep 2014 | 4:11 am
    The intersection of product innovation and agency culture and practice is a theme that has generated considerable debate in our industry and one that has been put forward by several Google Firestarters regulars as one that we should run an event on. So on Wednesday we did just that, with a packed house and three excellent provocations to help us navigate this fascinating topic. I've long been an admirier of the work of ustwo, the digital product studio who originated the amazing Monument Valley as well as work for clients like Tesco, Sony and Channel 4 ("we launch valuable products,…
  • A Rant About Customer-Centricity

    Neil Perkin
    16 Sep 2014 | 2:45 pm
    Just about every large organisation thinks of itself as customer-centric. Many have this laudable objective as one of their strategic pillars. Yet it never ceases to amaze me that those same organisations seem to want to put as many barriers in the way of great customer service as possible. So here’s my version of what customer centricity is not: If you are organised in ways that make sense for the business but not for the customer then you are not customer-centricIf your resourcing priorities are focused on business efficiency over customer satisfaction then you are not customer-centricIf…
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    Johnson Direct » Blog

  • Think. Feel. Do – Understanding the New Basics of Marketing

    Ana Devcic
    5 Sep 2014 | 4:11 pm
    Lately, it seems like everyone is talking about the Digital Age and what it means for today’s marketers. An article published in a recent issue of the Harvard Business Review* explores this issue, offering valuable insight into the strategies, structures and capabilities that marketers should adopt to stay ahead of the game.  Over the last ten years, the variety of ways marketers engage and communicate with their target audiences has exploded. Tactics and tools that were once considered “cutting-edge” are now quickly becoming obsolete, and advances in digital and social media are…
  • Step Back and Look Around

    Nicholas Mork
    22 Aug 2014 | 4:31 am
    People always ask me: “what made you become a designer, Nick?” I have always been a designer, a creative person. But it was Carter Romo, a very good friend of mine from college and also a designer in Minneapolis, who introduced me to this road that I am on and have been on for over 14 years. Working on a report for a psychology class in college, Carter noticed that my thought process and work was very visual. He suggested I should check out the design school at our university. That next day, after he walked me through the design courses, I immediately changed the focus and…
  • JD Expands Account Service Team

    Lisa Robbins
    8 Aug 2014 | 7:05 am
    Johnson Direct (JD